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The 7 best AI web design tools fit for professional teams

AI tools that bring the power you – and your clients – demand for your everyday website projects.

Design by Alice Korenyouk

Profile picture of Nick Babich

2.8.2024

9 min read

AI has been a huge part of the web design industry conversation for a while now—so it’d be natural to be a little AI curious.


Here, we demystify the conversation and get into the practical details of how professionals can actually use AI in their day-to-day. So if you want to know how to streamline your web design process, but you’re not sure which specific tools you should use to do so, you’ve come to the right place. 


We’ll review specific AI web design tools that will help you design a client website from start to finish, including ideation, text and image generation, and even breakpoint adaptations.





How is AI used in web design?


AI tools can help web creators enhance various design and development activities, such as:

  • Generating layout design ideas: AI tools can act as visual assistants for web professionals and generate visual ideas based on specified criteria. 


  • Finding color and font combinations: AI tools can suggest color schemes and font pairings that will help create an aesthetically pleasing design. 

  • Generating images and illustrations: AI tools can generate photos, illustrations and graphic patterns for your design


  • Automating content creation: you no longer have to use Lorem Ipsum text if you don't want to. AI tools generate content, such as product descriptions, blog posts, and social media updates, saving time and effort for content creators.

  • Conducting predictive analysis: AI can predict the success of design variations, allowing designers to create layouts that will perform better for users.


How to create a website using AI tools?


Contrary to what you might think, using AI in your agency work and creative processes probably isn’t that different from your existing product design process. We start with user and market research, then ideate potential solutions, find the one we think will perform best, prototype and validate our design with regular users. The only difference is that we use AI web design tools at every step in this process. When used effectively, AI tools become our companions that help us achieve our goals much faster. 


Here are a few examples of how we can use AI tools for the web design process:

  • Market research: Use AI tools to conduct market research and identify trends, user preferences, and competitor strategies. AI tools cannot replace user researchers, but they should streamline some research activities, such as analyzing transcripts of user interviews or analytic data. 

  • Prototyping: Because AI tools can create visuals based on textual description, it's possible to use them for inspiration and assistance in creating wireframes and mockups. 

  • Content creation: Content directly impacts the user experience. The better the content, the more likely users will have a better experience. It's possible to use AI tools to generate new content or optimize existing content.

  • Development: AI tools can generate an entire website for you. You can use AI-powered website builders like Wix to speed up the development process. 

  • Testing: AI-powered analytics tools can help identify bugs in the design and implementation of your website.


Create a website with AI tools that create site content, responsive layouts and code on Wix Studio.


Best AI design tools for agencies


In this section, we will review popular AI tools for web design. You will find best practices, pros & cons and pricing for each tool in this list.


06. Jasper


Website builders with AI capabilities

Website builders powered by AI give users a new way of designing and building sites. Instead of creating layouts by hand.



Wix is a pioneer in the field of AI—the team launched its first AI website generator, Artificial Design Intelligence (ADI), back in 2016. ADI revolutionized the way of building basic websites. Fast forward to 2023 and the launch of Wix Studio. The new platform features many excellent AI tools, such as Responsive AI (analyzes your design and creates the most optimal layout design across all breakpoints), AI code assistant (offers code suggestions in real-time), AI text-to-image generator, and AI image enhancer that help web professionals work more efficiently. 


Value proposition: AI tools are nicely integrated into the web design workflow. Need to create a responsive layout? Generate a new image? Remove the background from the image? Generate SEO tags? Wix Studio will help you with that!


Plus you really feel like you’re in control to fully deliver your creative vision when you’re inside the website builder. There are tons of no-code/low-code design features you can easily bring to life like scroll effects, hover animations, custom cursors, text masks, and the list just goes on. And when you want to take the reins to create something from scratch, Wix Studio lets you add custom CSS, create bespoke widgets, and leverage its powerful CMS. The opportunities are really endless. 


Best practices for using Wix Studio:

  • Ensure your website looks good on mobile devices. Wix Studio automatically generates a mobile version of your site, but it's essential to review and adjust the design as needed. For example, you might want to change the order of some sections on mobile to maximize effectiveness. 

  • Explore existing business solutions that Wix Studio offers such as eCommerce, Bookings, CRM, and more. Wix Studio offers full-stack business solutions for any client, so you don't need to start from scratch.

  • Take a moment and consider the apps and widgets you most commonly build for your clients’ sites on repeat. Now build these once in Wix Blocks and they become reusable, responsive, adjustable components you can add to all your Wix Studio sites.

  • Leverage all the client-facing features – like content edit controls and a handover kit – to give your clients the best experience and to set them up for success.


Be sure to check out:

Smart AI toolset that Wix Studio offers can aid the web design process. AI tools can help with various tasks—from creating layouts and generating images to writing code.


Free plan: No


Pricing: start from $16/mon for the Standard plan


Start now and build a site with AI on Wix Studio.





Image generators


AI won’t replace graphic designers, but it will allow them to work more effectively. Powerful AI tools can help with creating stunning visuals for your design. 


02. Midjourney


Midjourney is an AI image generator that generates images from natural language descriptions called prompts. It's a versatile image generator that can be used for generating all sorts of images—from photos of people to graphic patterns. 


Value proposition: Midjourney gives you access to the latest AI models and offers helpful features such as adding contextual details to the image.


Best practices for using Midjourney:

  • Craft descriptive prompts: Provide details about the subject, style, lighting, materials etc. to steer the image. 

  • Experiment iteratively: Start general, see the results, then get more specific with additional details that sculpt the image closer to your vision with each iteration.

  • Vary prompts creatively: Tweak prompts by trying metaphors or conceptual descriptions rather than concrete attributes to produce a wider idea-space.

  • Understand aesthetic impacts: Add stylistic keywords like "cinematic, photorealistic, abstract" to the prompts to help steer overall visual direction.

Be sure to check out:

Great versatility of Midjourney. The tool can help you generate images across different artistic styles and categories. 


Free plan: no


Pricing: from $10/mon/site for the Basic plan with limited generations (~200 / month)




03. Adobe Firefly


Firefly is an AI image generator created by Adobe. It works similarly to Midjourney but also offers some unique features like text-to-image and text-to-vector that are specially designed for web professionals. 


Value proposition: unique features like text-to-image and text-to-template that benefit web professionals.


Best practices for using Adobe Firefly:

  • Use it to generate photos of people. Adobe Firefly is powered by the Image 2 Model, which is very good at generating realistic images. If you want to create a photo of a person, use Firefly for it. 

  • Use generative fill. This feature allows you to modify some visual elements of the generated image. For example, if you want to change a person's haircut, simply select the area and specify what you want to see. 


Be sure to check out:

Try unique features that Adobe Firefly offers for web professionals. It allows creating text effects (i.e. apply textures on text), remove objects from the image, and even generate color variants of your vector artwork. 


Free plan: yes


Pricing: from $4.99/mon/site for the Premium plan with 100GB of storage space. 




04. Bing Image Generator


Bing Image Generator is an AI image generator powered by the DALL-E 3 model from OpenAI, the company that created ChatGPT. DALL-E 3 is the third generation of the text-to-image model that understands significantly more nuance than previous systems, allowing you to easily translate your ideas into exceptionally accurate images.


Value proposition: Within seconds, you can generate photorealistic images, graphic designs, illustrations and art in almost any visual style you specify.


Best practices for using Bing Image Generator:

  • Experiment with inputs: Try different prompts and parameters like size or artistic styles. Varying inputs lead to wider creative ideas.

  • Use DALL-E 3 in Chat GPT: The Bing Image Generator isn’t the only place where you can access DALL-E 3. The ChatGPT Pro plan also allows you to generate images, using DALL-E 3 (and can generate text, though it has a monthly fee).


Be sure to check out:

Use complex prompts for DALL-E 3. DALL·E has shown better comprehension of increasingly complex and nuanced text prompts. You can use this feature as an opportunity to spark creative ideas that would be hard to envision otherwise.


Cons:

  • Lower level of realism. In comparison to Midjourney images generated by DALL-E 3 are less life-like.

  • Potential for bias perpetuation if misused without enough human oversight

  • High level of censorship. It's hard to generate images of famous people or cartoon characters. 


Free plan: yes (as a part of Bing Image Generator)


Pricing: $20 per month for ChatGPT Pro subscription that also includes DALL-E 3




Copy generators


When it comes to AI-powered copy generators, there are many options to choose from, including versatile tools like Chat GPT, Google’s Bard, and Claude. These chatbots can be used for various tasks, including copywriting. But in this section, we will focus on narrower AI tools specializing in copywriting. 


05. Copy AI


Copy AI allows you to generate all kinds of text copy—from user interface copy to social media and email campaigns. It's an easy-to-use tool—all you need to do is specify what you want to generate, and the tool will do it for you. Copy AI offers a few plans, including a free plan that comes with limitations. It allows you to generate only 2000 words per month.


Value proposition: Copy.ai creates human-like copy that needs little editing and sticks to brand voice.


Best practices for using Copy AI:

  • Use formatting techniques: Take advantage of formatting like brackets, dashes, and caps when providing the initial prompt to structure copy.

  • Do fact-checking: Validate any data points or factual claims made in copy against known/trusted sources.


Be sure to check out:

Multiple options for tailoring output tone, length, formatting, and keywords. Use Copy AI to generate text that matches the voice and tone of your company. 


Free plan: yes


Pricing: from $49/mo for Pro plan that allows up to  5 users with unlimited words in chat.




06. Jasper


Jasper is an AI copywriter tool that was trained to produce copy that sounds natural to readers. It also integrates with other tools like Grammarly, which allows you to check spelling errors.


Value proposition: easy-to-use AI assistant for writing high-quality marketing copy and other business content.


Best practices for using Jasper:

  • Write concise prompts: Summarize the goal and audience in 1-2 sentences. Too much detail slows processing and quality.

  • Analyze and refine templates: Review how Jasper's templates translate your input and refine prompts to calibrate tone, voice, structure.

  • Curate content variations: Generate 3-5 content variations around important copy to hone messages and identify standouts.


Be sure to check out:

Use Jasper for creating marketing copy. The tool generates excellent marketing-focused templates (ex. newsletters, social media posts).

Free plan: no


Pricing: from $39/mo for Creator plan




07. Writesonic


Writesonic is an AI-powered writing assistant that aims to help people write better content faster. It's a web-based tool that uses the power of GPT-3.5 and GPT-4 models from OpenAI to generate content ideas, write drafts, rewrite, edit, summarize texts, and more based on user prompts and parameters.


Value proposition: The platform aims to save time and effort at different writing tasks with high-quality AI-generated content customized for the writing needs and goals.


Best practices for using Writesonic:

  • Use parameters: Fine-tune the output by adjusting parameters like target word count, style (casual/formal), keyword density and more so that the content fits your goals and needs.