AI has been a huge part of the web design industry conversation—so it’s natural to be a little AI curious, if not full-on obsessed.

Still, you might be unsure how to use AI design tools in your day-to-day work. If you want to know how to streamline your web design process, but you’re not sure which specific tools you should use, you’ve come to the right place. 

We’ll review AI web design tools that will help you design a client website from start to finish, including ideation, text and image generation, and breakpoint adaptations. 

What is an AI web design tool? 

An AI web design tool is software that leverages artificial intelligence algorithms to assist in the creation and optimization of websites. These tools can automate various aspects of the design process, such as layout generation, color selection, content suggestions, and even user experience optimization, in order to make website creation faster and more efficient.

Features of good AI web design tools

There aren’t any catch-all rules for AI tools (since they all have different functionalities), but there are best practices. “Good” web design tools typically have intuitive and user-friendly interfaces, deep customization options, collaboration features, integration with other tools, and a rich collection of support documentation. Some also have drag-and-drop functionality, analytics and tracking, and pre-planned templates and themes.

How is AI used in web design?

AI tools can help web creators enhance various design and development activities.

• Generating layout design ideas: AI tools can act as visual assistants for web professionals and generate visual ideas based on specified criteria. 

• Finding color and font combinations: AI tools can suggest color schemes and font pairings that will help create an aesthetically pleasing design. 

• Generating images and illustrations: AI tools can generate photos, illustrations and graphic patterns for your design. 

• Automating content creation: You no longer need to use Lorem Ipsum text if you don't want to. AI tools generate content, such as product descriptions, blog posts, social media updates and video content, saving time and effort for content creators.

• Conducting predictive analysis: AI can predict the success of design variations, allowing designers to create layouts that will perform better for users.

Create a Wix Studio account to access next-level AI tools that transform the way you work.

Best AI design tools for agencies

Check out these popular AI tools for web design:

01. Wix Studio

02. Midjourney

03. Adobe Firefly

04. Bing Image Generator

05. Generated Photos

06. Vance AI

07. Muzli AI

08. Copy AI

09. Jasper

10. Writesonic

11. Fontjoy

12. Uizard 

13. Relume 

14. Amazon Q

15. Runway

16. Filmora

Website builders with AI capabilities

Website builders powered by AI give users a new, more efficient way of designing and building sites.

01. Wix Studio

Wix is a pioneer in the field of AI. We launched our first AI website generator, Artificial Design Intelligence (ADI), back in 2016, which revolutionized the way of building basic websites. Now, there's Wix Studio, which features next-level AI tools, such as Responsive AI (analyzes your design and creates the most optimal layout design across all breakpoints), AI code assistant (offers code suggestions in real-time), AI text-to-image generator, and AI image enhancer that help web professionals work more efficiently. 

Value proposition: AI tools are nicely integrated into the web design workflow. Need to create a responsive layout? Generate a new image? Remove the background from the image? Generate SEO tags? Wix Studio will help you with that.

Plus, there are tons of no-code/low-code design features you can easily bring to life like scroll effects, hover animations, custom cursors and text masks. And when you want to take the reins to create something from scratch, Wix Studio lets you add custom CSS, create bespoke widgets and leverage its powerful CMS. The opportunities are really endless. 

Best practices for using Wix Studio:

• Ensure your website looks good on mobile devices. Wix Studio automatically generates a mobile version of your site, but it's essential to review and adjust the design as needed. For example, you might want to change the order of some sections on mobile to maximize effectiveness. 
  

• Explore existing business solutions that Wix Studio offers such as eCommerce, Bookings and CRM. Wix Studio offers full-stack business solutions for any client, so you don't need to start from scratch.
  

• Take a moment and consider the apps and widgets you most commonly build for your clients’ sites on repeat. Build these once in Wix Blocks and they become reusable, responsive, adjustable components you can add to all your Wix Studio sites.
  

• Leverage all the client-facing features – like content edit controls and a handover kit – to give your clients the best experience and to set them up for success.

Be sure to check out: the Smart AI toolset that Wix Studio offers. AI tools can help with various tasks—from creating layouts and generating images to writing code.

Free plan: No.

Pricing: starts at $16/month for the Standard plan.

Start now and build a site with AI on Wix Studio.

Image generators

AI won’t replace graphic designers, but it will allow them to work more effectively. Powerful AI tools can help you create stunning visuals. 

02. Midjourney

Midjourney is an AI image generator that generates images from natural language descriptions called prompts. It's a versatile image generator that can be used for generating all sorts of images—from photos of people to graphic patterns. 

Value proposition: Midjourney gives you access to the latest AI models and offers helpful features such as adding contextual details to the image.

Best practices for using Midjourney:

• Craft descriptive prompts: provide details about the subject, style, lighting, materials etc. to steer the image. 
  

• Experiment iteratively: start broad, see the results, then get more specific with additional details that sculpt the image closer to your vision with each iteration.
  

• Vary prompts creatively: tweak prompts by trying metaphors or conceptual descriptions rather than concrete attributes to produce a wider idea-space.
  

• Understand aesthetic impacts: Add stylistic keywords like "cinematic, photorealistic, abstract" to the prompts to help steer overall visual direction.
  

Be sure to check out: Midjourney's great versatility. The tool can help you generate images across different artistic styles and categories. 

Free plan: no.

Pricing: from $10/month for the Basic plan with limited generations (~200 / month).

03. Adobe Firefly

Adobe Firefly works similarly to Midjourney but also offers some unique features like text-to-image and text-to-vector that are specially designed for web professionals. 

Value proposition: unique features like text-to-image and text-to-template that benefit web professionals.

Best practices for using Adobe Firefly:

• Use it to generate photos of people: Adobe Firefly is powered by the Image 2 Model, which is very good at generating realistic images. If you want to create a photo of a person, use Firefly for it. 
  

• Use generative fill: this feature allows you to modify some visual elements of the generated image. For example, if you want to change a person's haircut, simply select the area and specify what you want to see. 

Be sure to check out: Try unique features that Adobe Firefly offers for web professionals. It allows creating text effects (i.e. apply textures on text), remove objects from the image, and even generate color variants of your vector artwork. 

Free plan: yes.

Pricing: from $4.99/month/site for the Premium plan with 100GB of storage space. 

04. Bing Image Generator

Bing Image Generator is an AI image generator powered by the DALL-E 3 model from OpenAI, the company that created ChatGPT. DALL-E 3 is the third generation of the text-to-image model that understands significantly more nuance than previous systems, allowing you to easily translate your ideas into exceptionally accurate images.

Value proposition: Within seconds, you can generate photorealistic images, graphic designs, illustrations and art in almost any visual style you specify.

Best practices for using Bing Image Generator:

• Experiment with inputs: Try different prompts and parameters like size or artistic styles. Varying inputs lead to wider creative ideas.
  

• Use DALL-E 3 in Chat GPT: The Bing Image Generator isn’t the only place where you can access DALL-E 3. The ChatGPT Pro plan also allows you to generate images, using DALL-E 3 (and can generate text, though it has a monthly fee).

Be sure to check out: Use complex prompts for DALL-E 3. DALL·E has shown better comprehension of increasingly complex and nuanced text prompts. You can use this feature as an opportunity to spark creative ideas that would be hard to envision otherwise.

Free plan: yes (as a part of Bing Image Generator).

Pricing: $20 per month for ChatGPT Pro subscription that also includes DALL-E 3.

05. Generated Photos

Generated Photos enhances creative work with photos generated completely by AI. You have complete control over the way AI models look with over 100,000 bodies and 2,600,000+ pre-generated faces to choose from (as well as a custom face generator if you prefer). 

Value proposition: Use this tool to create unique, ultra-realistic AI models that fit the parameters of your creative. Place them in various poses, or performing certain actions - the context is entirely in your control. 

Best practices for using Generated Photos:

• Be sure to check out the bulk datasets and API integrations if you’re looking to work with this tool at scale. 
  

• You can use the face upload function in the human generator if you’re not getting the results you want (or else have a particular face in mind already). This allows you to work around certain creative limitations and even use real people’s likeness without requiring a real life photoshoot.

Be sure to check out: the ‘free humans’ tab on the site that navigates you to meet “100,000 humans that don’t exist.” You can get a free download sent to your email address.

Free plan: yes, 3 day free trial.

Pricing: from $19/month or $199/year for $1000 ‘priority generations’ per month and unlimited downloads. You can also buy bulk image sets separately (priced per photo).

06. Vance AI

Vance AI is primarily an image enhancer and editor you can use to sharpen or denoise images, restore old photos and change backgrounds within your creative content. It's a versatile online tool that’s also available for download.

Value proposition: the tool is particularly valuable for web designers looking to up the professionalism of their content. For e-Commerce especially, the tools allow greater control over your creative execution, whether that’s positioning your product shot in an entirely new background, or generating AI models to wear or use said products. 

Best practices for using Vance AI:

• Be sure to run any blurry content through an enhancer tool such as Vance. It greatly elevates the look and feel of your client websites.

• Leverage AI prompting to anchor the AI’s understanding of your prompt in a certain context. This could look like modeling a certain pose and then asking the AI to overlay the context on top of the modeling (ie: “turn this fencer into a jedi with a lightsaber”). 

Be sure to check out: all the ways Vance AI can enhance your creative output. The tool can help you generate images across different artistic styles and categories. 

Free plan: 3 free credits. 

Pricing: from $5/100 credits in the online services version, and starting from $39.99/moth on the desktop version.

07. Muzli AI

Muzli AI is a color combination identifier that leverages prompts to determine the perfect pairings. You can then copy/paste the color hex values individually, or the whole palette as well.

Value proposition: the tool is particularly valuable for web designers looking to find the perfect color combo. 

Best practices for using Muzli AI:

• Muzli has a library of content with different color palettes. Check it out on the website for inspiration. You can also download the Chrome extension for easy access.

• If you like the color palette of a particular photo you’ve taken, Muzli AI has ‘color palette from a photo’ capabilities. Simply upload the image and extract the colors.

Be sure to check out: the color palette from the image tool, as well as the list of prompts and recent color palettes. All these together are an excellent jumping off point to pick out unique brand colors.

Free plan: yes.

Pricing: free.

Copy generators

When it comes to AI-powered copy generators, there are many options to choose from, including versatile tools like ChatGPT, Gemini, and Claude. These chatbots can be used for various tasks, including copywriting. But in this section, we will focus on narrower AI tools specializing in copywriting.

08. Copy AI

Copy AI allows you to generate all kinds of text copy—from user interface copy to social media and email campaigns. It's an easy-to-use tool—all you need to do is specify what you want to generate, and the tool will do it for you. Copy AI offers a few plans, including a free plan that comes with limitations. It allows you to generate only 2000 words per month.

Value proposition: Copy.ai creates human-like copy that needs little editing and sticks to brand voice.

Best practices for using Copy AI:

• Use formatting techniques: Take advantage of formatting, like brackets, dashes and caps when providing the initial prompt.
  

• Do fact-checking: Validate any data points or factual claims made in copy against known/trusted sources.

Be sure to check out: multiple options for tailoring output tone, length, formatting, and keywords. Use Copy AI to generate text that matches the voice and tone of your company. 

Free plan: yes.

Pricing: from $49/month for Pro plan that allows up to 5 users with unlimited words in chat.

09. Jasper

Jasper is an AI copywriter tool that was trained to produce copy that sounds natural to readers. It also integrates with other tools like Grammarly, which allows you to check for spelling errors.

Value proposition: easy-to-use AI assistant for writing high-quality marketing copy and other business content.

Best practices for using Jasper:

• Write concise prompts: summarize the goal and audience in 1-2 sentences. Too much detail slows processing and quality.
  

• Analyze and refine templates: review how Jasper's templates translate your input and refine prompts to calibrate tone, voice, structure.
  

• Curate content variations: generate 3-5 content variations around important copy to hone messages and identify standouts.

Be sure to check out: use Jasper for creating marketing copy. The tool generates excellent marketing-focused templates (ex. newsletters and social media posts).

Free plan: no.

Pricing: from $39/month for Creator plan.

10. Writesonic

Writesonic is an AI-powered writing assistant that aims to help people write better content faster. It's a web-based tool that uses the power of GPT-3.5 and GPT-4 models from OpenAI to generate content ideas, write drafts, rewrite, edit, summarize texts, and more based on user prompts and parameters.

Value proposition: the platform aims to save time and effort at different writing tasks with high-quality AI-generated content customized for the writing needs and goals.

Best practices for using Writesonic:

• Use parameters: Fine-tune the output by adjusting parameters like target word count, style (casual/formal), keyword density and more so that the content fits your goals and needs.

• Break up long requests: For long content pieces, don't prompt the AI all at once. Break requests up into smaller prompts focused on a single sub-topic so the content stays on track.

Be sure to check out: Writesonic's ability to generate long texts. This tool is able to generate complete drafts of content incredibly fast, saving the human user significant time. For long blog posts or articles, this time saving can be hundreds of not thousands of writing hours.

Free plan: yes.

Pricing: from $13/month for the Smaller team plan that offers GPT-4 model.

11. Fontjoy

Use this web app to select complementary font pairings. The perfect combination of fonts is a matter of finding the right visual harmony and balance.

Value proposition: Fontjoy stands out as an innovative AI solution tailored to aid designers in choosing optimal font pairings for their projects. The tool aims to provide harmonious contrast within font combinations, ensuring coherence while also offering visually appealing distinctions.

Best practices for using Fontjoy:

• One thing to consider when selecting fonts is the accessibility and general readability of the fonts in different use cases. Test across devices.

• Consider how your font pairing will look like with visuals added as well.

• Define your branding before selecting fonts. Have a general sense of what you’re looking for to guide your decision-making. What message do you want your font choice to convey?

Be sure to check out: font pairings for your existing font selection.

Free plan: yes.

Pricing: free.

Prototyping

Early concept development and testing doesn’t have to be a headache. Go from wireframes and mockups to fully functional interfaces and designs with prompts and templates in minutes and hours, not days and weeks.

12. Uizard

Uizard’s text-to-AI generator provides contextual, promo-based user interfaces in under a minute for your team to provide feedback and work on.

Value proposition: visualize product ideas fast and effortlessly with AI. Use the tool to ideate, create, iterate and handoff interface designs to the rest of your team.

Best practices for using Uizard:

• Use the various website, mobile app and web app templates to spark creative inspiration and serve as a jumping off point for your AI prompts.

• Leverage the AI-powered design assistant to elevate the professionalism of your designs and provide best-practice usability recommendations as well.

Be sure to check out: the Screenshot Scanner feature, which turns real-world interfaces into quickly editable, un-styled wireframes. You can use it for competitive research, as well as borrowing your favorite design elements from other sources.

Free plan: no.

Pricing: from $19/month for the Basic plan or $12/month for the annual Basic plan with total platform access.

13. Relume

Relume is an AI wireframe generator that turns your prompts into full-on sitemaps ready to be designed and shipped. Use it to map out key site content, elevate mockups from low to high fidelity, scope projects better and add tags for better collaboration.  

Value proposition: Relume helps you build website prototypes faster, greatly reducing your time-to-website. Leave the wireframes and sitemaps to AI to focus on the big picture creative vision.

Best practices for using Relume:

• Relume integrates with Figma (which now integrates with Wix Studio). You can now easily create a whole funnel from wireframe to Wix Studio-built website.

• Turn sitemaps into UX wireframes in one click. This generates real components that are ‘un-styled and ready for feedback.’

Be sure to check out: the various libraries compatible with Relume, as well as the platforms chrome extension.

Free plan: yes.

Pricing: from $32/member/month.

14. Amazon Q

Amazon Q Developer generates code, tests, debugs, and has multistep planning and reasoning capabilities to transform and implement new code generated by developers. Amazon Q Business makes it easier for employees to get answers to questions across business data (such as company policies, product information, business results, code base, and employee profiles) by connecting to enterprise data repositories to summarize the data logically, analyze trends, and create a dialogue around said data.

Value proposition: Amazon Q assists developers and business professionals with all their tasks: coding, testing, upgrading applications, diagnosing errors, performing security scanning and fixes, and optimizing AWS resources.

Best practices for using Amazon Q:

• Amazon recommends applying the ‘principle of least privileged,” or in other words granting roles and permissions to only the roles that actually need access (for security reasons).

• Auditing the jobs for permissions on a regular basis and upon any change to your application.

• User Amazon Q Developer to modernize legacy code in minutes.

Be sure to check out: the great versatility of Amazon Q between the developer and general business products.

Free plan: yes.

Pricing: from $3/month per user for Amazon Q Business Lite, and $20/month per user for Amazon Q Business Pro. Amazon Developer

Video creation

AI is no longer just for image creation. At this point, there’s a host of tools and best practices to create stunning video content your clients won't believe is AI generated. Several have emerged as industry leaders.

15. Runway

Runway AI bills itself as an ‘applied research company shaping the next era of art, entertainment and human creativity. The platform lets you generate images and videos across 30 different aesthetic styles.

Value proposition: generate video using text, image and even other video as prompts. Go from idea to execution in seconds, then iterate with other variations until you get your desired output. 

Best practices for using Runway:

• Using words like 'masterpiece,' 'cinematic,' or 'classical' in your prompts gives context clues to the model around the style of video that you're trying to achieve.

• Try using a prompt on a video you upload to provide further context to the AI model, or bring a picture to life with an image to video prompt.

Be sure to check out: the many different ways you can prompt the AI model. You can have more creative control with your outputs when you try different media formats.  

Free plan: yes.

Pricing: from $15/month/site for the Basic plan with limited generations (~625 / month), or $12/month for annual Basic plan.

16. Filmora

Filmora introduces several AI-powered editing concepts. Parse your videos to get personalized recommendations with the platform’s AI Copilot Editing, use AI text-based editing to write prompts that transform your videos, or even create a new video altogether, with AI text-to-video. 

Value proposition: video editing is about to change forever. You won’t need to be as technically sound in an editing platform to achieve your desired compositions. 

Best practices for using Filmora:

• The AI smart masking feature allows you to remove moving subjects from their backgrounds. It’s a great way to get a precise mask for short clips you can then import back into your creative.

• Also check out the company’s AI Audio Tools, such as the music generator and vocal remover. This suite of tools grants you effortless control over previously impossible capabilities in audio editing.

Be sure to check out: the company’s library of support video documentation to learn how to use the full range of the platform’s capabilities.

Free plan: yes

Pricing: Free MacOS download.

How to create a website using AI tools?

Contrary to what you might think, using AI in your agency work (and creative processes) probably isn’t that different from your existing product design process. Agencies typically start with user and market research, then ideate potential solutions, find the one they think will perform best, prototype and validate the design with regular users. 

The only difference is that now there’s AI web design tools at every step in this process. When used effectively, AI tools become companions that help you achieve your goals much faster. 

Here are a few examples of how we can use AI tools for the web design process:

• Market research: use AI tools to conduct market research and identify trends, user preferences, and competitor strategies. AI tools cannot replace user researchers, but they should streamline some research activities, such as analyzing transcripts of user interviews or analytic data. 

• Prototyping: because AI tools can create visuals based on textual description, it's possible to use them for inspiration and assistance in creating wireframes and mockups. 

• Content creation: content directly impacts the user experience. The better the content, the more likely users will have a better experience. It's possible to use AI tools to generate new content or optimize existing content.

• Development: AI tools can generate an entire website for you. You can use AI-powered website builders like Wix to speed up the development process. 

• Testing: AI-powered analytics tools can help identify bugs in the design and implementation of your website.

Learn more about Wix Studio’s AI capabilities, including AI-generated responsive layouts, SEO tag creator and more.