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Built-in SEO features for Wix sites
Graph tracking organic traffic to a website
Headphones website
Google search engine results page (SERP)

Optimize your SEO workflow

Formatted for search

All Wix sites are backed by a solid infrastructure that meets the needs of search engines, giving you a strong SEO foundation to compete in organic search.

More freedom and flexibility

Maximize how your site performs in search results. Customize your site’s meta tags, URL structure, canonical tags, structured data markup, robots.txt file and more.

Accelerated productivity

Work smarter, faster, and more collaboratively with time-saving features like bulk 301 redirects, instant Google indexing, patterned meta tags for use across multiple pages, and more.

A robust SEO toolset built into every site

Interior lighting design website
Pendant lamp image in WEBP format
Pendant lamp image in WEBP format
Code optimizing site infrastructure for Wix sites

Optimized site infrastructure

Wix’s infrastructure aligns with the needs of search engine crawlers/bots in order to best support site performance, giving you a solid head start when it comes to SEO. This includes server-side rendering and the creation of customizable URLs. Wix creates and maintains your XML sitemap, keeping all your site info, pages, and the relationships between them up-to-date. Plus, all your images are instantly compressed, resized, and converted to WebP for accelerated page loading.

Get control of your SEO settings

Wix gives you the freedom to use or modify default meta tags, URL structure and slugs, structured data markup and more SEO settings. Additionally, you can create your own SEO logic and apply it across multiple pages of the same type instead of editing each page individually.

Ceramic vase website
SEO page settings, customizing page meta tags
Google results for a search query on “ceramic vases”
Structured data code
SERP results for Butternut Squash Soup recipe
Customizing structured data on your Wix site with JSON-LD code

Customized structured data markup

Aligned with Google’s rich results recommendations, Wix adds structured data markups to dynamic pages like products, events, blog posts, and more. This means that your pages are automatically eligible to appear as rich results. Modify Wix's built-in presets using variables, add multiple markups on pages of the same type all at once and write your own markups. 

Flexible URL redirect manager

Maintain link equity by creating permanent 301 redirects for old URLs. Manually redirect single URLs, or groups of URLs that share the same path. For bulk redirects, save time by importing up to 500 URLs at once, or export a CSV file of all your redirects.

Wix URL Redirect Manager
New bicycle website
Mobile phone website
Index your site on Google using the Wix SEO Wiz
Track events on your Wix site with the Google Search Console integration
Google Search Console Data

Google Search Console integration

Verify your domain and automatically create properties, inspect your site and view reports  for Google Search Console—right from your Wix dashboard. Skip the hassle of manual verification and instantly start tracking how your site performs on search. 

“Wix has been doing fantastic stuff for a number of years now. I'm impressed. They've been raising the bar not only for their services, but the industry overall.”

John Mueller, Search Advocate at Google



SEO APIs for developers

Get more customization options with Velo APIs. Override your site’s default SEO settings and customize functionality from client-side code. Create functions to set your pages’ link tags, meta tags, structured data markup, and more. Pull data from integrated databases to seamlessly manage and update your content at scale.

Working with Velo’s IDE for advanced customization of client-side code
Velo’s integrated database for seamless content management
Video game accessories website


Personalized SEO Setup Checklist

Get your tailored checklist based on your business, location, and keyword research powered by Semrush integration. Follow actionable steps to build a strong SEO foundation, get indexed on Google in seconds, and start optimizing your site for search engines.

Wix SEO Wiz, SEO setup tool for all Wix sites
Wix SEO Wiz, setting SEO titles for your homepage
SEO keywords for a watch website


Maximize your local search

Wix’s integration with Google Business Profile enables you to manage your Business Profile directly from your Wix dashboard. Create your profile, or import an existing one, and start connecting with customers from Google Search and Maps. Attract local foot traffic, manage your reviews and gain valuable analytics to improve local SEO.

Business profile overview on Google
Fashion boutique website
Google business profile review

Manage, track and grow your traffic with essential integrations

Send and track events

Send tracking events to external analytics tools, like Google Analytics and Facebook pixel integrations. Understand how visitors interact with your site in real-time to optimize your online marketing strategy.

Marketing tools and integrations

Connect to market-leading tools and integrations, like Google Ads, Google Tag Manager, Facebook Catalog, Yandex Metrica, and more to drive traffic, sales, and measure your online campaigns.

Customer management 

Maximize built-in tools from Ascend to drive conversions, build customer loyalty, and manage your business. Chat with visitors, create email marketing campaigns, and convert leads with custom forms.

Facebook Pixel and Google Ads
Google Analytics and Google Tag Manager
Yandex Metrica


Can I customize meta tags on my Wix site?

Yes. From the Wix Editor, open the SEO settings of any page and enter the text you want to appear in the relevant fields (i.e. title tag, meta description). If you want, you can add additional meta tags and edit the URL slug for each page of your site. 

Once you’ve edited the field values, your custom settings will override the default content provided by Wix.

Can I edit my robots.txt file on Wix?

Yes. All Wix sites automatically come with their own editable robots.txt file. This file tells search engines which of your site pages should/should not be indexed.


For more control over crawl requests to your site, you can write your own directives in the Robots.txt Editor. To view your site’s robots.txt file, add “/robots.txt” to your root domain (i.e., 

Can I set custom canonical tags on Wix?

Canonical tags tell search engines which URL is your primary version and consolidate URLs on your site that contain duplicate content. Additionally, canonical tags can be used to simplify tracking analytics. 


By default, Wix adds the page URL to the canonical tag. This is called a self-referencing URL because it makes reference to itself as the canonical. Since most of your site pages won’t have duplicate versions, self-referencing canonical tags are used—an SEO best practice. You can always customize the default canonical tag for any page. Learn more

How is Wix prioritizing Core Web Vitals (CWV)?

At Wix, we have a performance-first culture. Every new feature, component and element that we create is built with performance in mind. Over the past year, we’ve managed to achieve dramatic improvements for CWV. As a result, we’ve increased the ratio of Wix sites in the Google CrUX report with good scores for all three CWV by 10x.


View the latest performance data in Google’s Core Web Vital Technology Report. To learn more about how Wix prepared for CWV, check out this webinar we hosted with Google.

What kind of page rendering is supported by Wix?

The SEO infrastructure of all Wix sites is based on server-side rendering (SSR) with crawl efficiency in mind. Additionally, every Wix site automatically includes a sitemap that gets submitted to Google.


Wix maintains your sitemap, keeping up to date with all your site content. To view your sitemap, add sitemap.xml to the end of
your root domain (i.e.,

Can I override the default structured data markup provided by Wix?

Yes, you can override the default structured data markup provided by Wix. You can also create your own markup and apply it to multiple pages of the same type all at once using variables.  

Keep in mind, the custom structured data markup you set will override any default information provided by Wix.

How can I optimize images on my Wix site for SEO?

Upload high-quality images to your site and Wix will automatically optimize them to the exact dimensions displayed on the screen—without any loss of quality. This includes converting images to WebP format for faster downloads. Additionally, Wix supports SEO-friendly formats, like JPG, and compresses SVGs. Find out more.

I’m an SEO expert. How can I team up with Wix?

Join the Wix Partner Program. Get qualified leads through the Wix Marketplace and help your clients develop a rewarding SEO strategy. You’ll earn points and unlock exclusive benefits for every client project built on Wix.

See what you can do with Wix SEO.

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