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Join Mordy Oberstein and Crystal Carter on The SERP’S Up SEO Podcast for weekly insights, tips and expert advice. Subscribe now for the latest in SEO. The SERP’s Up SEO Podcast A healthy dose of weekly SEO insights with a tinge of fun and something for everyone. Episode 121 February 12, 2025 | 38 MIN Making marketing metrics meaningful 00:00 / 37:51 Episodes Episode 121 Making marketing metrics meaningful Feel like you're flying blind? We help make marketing analytics data more meaningful for you. February 12, 2025 | 38 MIN Episode 120 Site focus? Should SEOs stay in their lane? How far out of your lane should you go? We dive into creating site focus for SEO. February 5, 2025 | 24 MIN Episode 119 Hey SEOs, here's how to grab your bag (of $) How can SEOs & digital marketers maximize their salaries? We open the vault with insights. January 29, 2025 | 53 MIN Episode 118 How will email marketing impact Search in 2025? Search marketers would do well to leverage email marketing in 2025. Here's how and why. January 22, 2025 | 48MIN Episode 117 Looking ahead to SEO in 2025 Listen to what the biggest SEO experts think is coming your way on the SERP in 2025. January 14, 2025 | 32 MIN Episode 116 Can you have TOO much SEO data? Sometimes you can have too much of a good thing. Start getting a handle on using SEO data. January 8, 2025 | 36 MIN About the show Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding) and Crystal Carter (Head of SEO Communications) all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.Produced by EDGE Media Studios. FAQ When does the SERP’s Up SEO podcast get released? The SERP’s Up SEO Podcast is released weekly each Wednesday. To get the latest podcast delivered to your inbox, subscribe to the mailing list. Who are the podcast’s hosts? SERP’s Up is hosted by Wix’s Head of SEO Communications, Crystal Carter and by Wix’s Head of SEO Branding, Mordy Oberstein . Are there guest interviews on the show? Each podcast episode includes a guest contribution from a top SEO expert who shares their take on the episode’s topic. Questions are tailored to highlight the guest’s unique area of expertise so as to provide maximum value to our audience. Past guests have included SEO thought leaders like Barry Schwartz , Cindy Krum , Kevin Indig , Barry Adams , Lily Ray , Marcus Tober , Claire Carlile , and many more. What topics does the podcast cover? The SERP’s Up SEO Podcast deals with any topic related to SEO, from keyword research and technical SEO to emerging trends and issues facing the SEO industry. Beyond helping you learn more about SEO as a skill and strategy, the podcast also focuses on SEO soft skills. These include building an SEO team and managing SEO clients, as well as other topics that can help you become a more well-rounded search marketing professional. The podcast also covers the most pressing SEO news facing the industry each week. Is the podcast meant for SEO beginners or SEO pros? Plus icon We’ve carefully designed the podcast to suit anyone who wants to learn more about SEO. Whether you’re an SEO beginner or a seasoned veteran, the podcast has something for all levels. This is done by carefully scaffolding the content so as to bring anyone new to SEO up to speed in a quick and natural way. We carefully introduce and explain both SEO concepts and terminology so that someone new to SEO will have the appropriate context. At the same time, we deep dive into SEO concepts and strategy while offering tips based on first-hand experience, making the podcast a great resource for SEO pros as well. Lastly, we cover a diverse set of topics so that in-house SEOs, SEOs working agency-side, local SEO s, enterprise SEOs, and everyone in between can take something away from the podcast. What is the purpose of the podcast? Plus icon Our goal is to deliver high-quality SEO insights in an easy-to-digest way for anyone who’s interested in learning more about SEO. Podcasts are a fantastic medium to learn about SEO, as their conversational format lends itself to sharing personal insights and profound expertise. Of course, we also want to have a little fun along the way, which is why we aimed to build a podcast that is not just insightful but entertaining as well—because we all learn more when we’re having a good time doing it. How do I subscribe to the podcast? Plus icon You can subscribe to the SERP’s Up SEO Podcast by clicking the Subscribe button on this page. You can also subscribe to the show wherever you get your podcasts, including Spotify , Apple Podcasts , Amazon Podcasts , Google Podcasts , and more. Get more SEO insights right to your inbox * I want to receive updates on Wix's SEO news * By submitting this form, you agree to the Wix Terms of Use and acknowledge that Wix will treat your data in accordance with Wix's Privacy Policy . Subscribe Subscribe to our newsletter and stay on the pulse of SEO

Learn how marketers and business owners achieve SEO success on Wix with case studies showing improved Core Web Vitals, organic traffic growth and more. Wix SEO case studies Learn how to do better SEO—smarter, faster, and at scale. Get inspired by the success stories of marketing agencies and business owners who are driving growth on Wix. How Wix Blog and Bookings drive consistent business through organic search Unnamed Project harnessed the Wix ecosystem to increase both traffic and conversions for their beauty client operating in a highly competitive space. Get the Full Story SEO agency migrates to Wix for major improvement in CWV Fed up with plugin bloat, award-winning SEO Barry Adams moved his agency’s website to Wix. Find out what helped Polemic Digital achieve a massive increase in good URLs. Get the Full Story Blog-turned-business ranks for thousands of keywords Whatsugar.com has racked up millions of impressions and dozens of featured snippets. Discover how Wix’s SEO tools help this sweetener expert focus on creating quality content. Get the Full Story Consulting business sees 800% uplift in organic traffic on Wix Maintaining plugins was causing SYSTM’s founder endless hassle. Discover how moving to Wix helped him achieve peace of mind—and a 138% increase in website conversions. Get the Full Story SEO agency uses Wix to boost client sales by 88% ReGo helped an eCommerce website increase organic traffic by 100% even after it deleted 90% of its product pages. Learn how this SEO agency is delivering higher rankings in less time with Wix. Get the Full Story Agency saves time, money and SEO headaches When Optix Solutions decided to outsource dev work, they feared they had just replaced one blocker with another. Find out how they’ve made their project workflows frictionless with Wix. Get the Full Story How this SEO successfully optimized 500 sites and counting Tom Nelan has earned hundreds of five-star reviews since starting his SEO business in 2018. Discover how Wix’s hyper-efficient SEO tools make him—and his clients—more competitive. Get the Full Story Get more SEO insights right to your inbox * I want to receive updates on Wix's SEO news * By submitting this form, you agree to the Wix Terms of Use and acknowledge that Wix will treat your data in accordance with Wix's Privacy Policy . Subscribe Subscribe to our newsletter and stay on the pulse of SEO

Boost your SEO efforts with free resources from Wix Studio. Access checklists, templates and toolkits for digital marketers, SEOs, designers and developers. SEO resource center Step up productivity with customizable checklists, templates and toolkits. These free SEO resources have been designed especially for digital marketers, SEOs, web designers and developers for smoother SEO processes All topics Client management Marketing Web design SEO Topics Filters {#} results Resource type LLM brand visibility tracker Crystal Carter Interpret your brand's LLM presence in AI-powered search results and provide actionable strategies to optimize for the future of generative search. Get resource Incorporating semantics into keyword research Lazarina Stoy Learn to incorporate query semantics, advanced concepts, and actionable steps with the help of this SEO checklist. Get resource Looker Studio SEO report template Sophie Brannon Communicate SEO results and get stakeholder buy-in for future strategies with this customizable report. Get resource Developers SEO checklist Evolved Search Follow this checklist of development best practices to help websites perform in organic search. Get resource GA4 event cheat sheet Jill Quick Use this cheat sheet to gain a full understanding of GA4’s automatically collected and recommended events, helping you navigate event tracking and improve report accuracy in GA4. Get resource UX for SEO checklist Ola King Consult this checklist to ensure you’re considering all aspects of user experience and creating people-first content. Get resource Site keyword mapping worksheet Chris Green Optimize your content strategy and ensure effective keyword utilization with this detailed keyword mapping worksheet. Get resource Yearly client goal planner Crystal Carter Monitor the progress you make with clients and highlight achievements that can help you further your own career. Get resource Keyword difficulty assessment matrix Abby Gleason Complete this matrix to get a fully-reasoned breakdown of how hard it will be to rank for your chosen keywords in the SERPs. Get resource Podcast planning template Mordy Oberstein From guest scheduling to SEO, keep everything that goes into publishing a podcast on track with this template. Get resource Guide to SEO forecasting in Excel Nay Jackson Make SEO predictions and set meaningful targets with the data-led approach set out in this guide. Get resource Backlink tracking template Ashwin Balakrishnan Optimize your link-building strategy with a downloadable free backlink tracking template. Turn competitor pages into opportunities and generate quality links. Get resource SEO site audit template Semrush Carry out site audits for your clients with this SEO template from Wix and Semrush. Get resource SEO cheat sheet for web designers Thomas Haynes An SEO checklist to help web designers create with SEO in mind. Get resource Content distribution toolkit Crystal Carter Learn how to drive traffic to your posts with Wix Blog’s content distribution tools. Get resource SEO client retention checklist Nick LeRoy A roadmap for developing long-lasting partnerships with your SEO clients. Get resource SEO agency project proposal template Joshua George Create proposals for potential clients efficiently with this adaptable template. Get resource SEO keyword performance tracker Google Sheet Olga Zarr Drill down into keyword tracking & positions, branded & non-branded traffic and CTRs with this SEO worksheet. Get resource SEO toolkit for Wix web design Crystal Carter Make SEO an integral part of your web design process effectively and efficiently with this toolkit. Get resource SEO blog writing Google Doc template Adriana Stein Craft blog articles that give search engines and users what they’re looking for with this SEO template. Get resource Blog optimization collaborative Google doc Simon Cox Use this collaborative document to streamline your blog publication process and improve on-page optimization. Get resource SEO competitor audit Google Sheet Lidia Infante Analyze the SERP competition by conducting a data-driven audit with this SEO worksheet. Get resource B2B SEO content strategy kit for startups Yagmur Simsek Develop, execute and manage your B2B content strategy with this extensive SEO toolkit. Get resource User-first keyword ideation Google Sheet Crystal Carter Uncover razor sharp insights by collating search data from existing user touchpoints with this SEO worksheet. Get resource SEO landing page copywriting template Adriana Stein Ensure your landing page copy is set up to convert and perform well on search with this SEO template. Get resource Load more Get more SEO insights right to your inbox * I want to receive updates on Wix's SEO news * By submitting this form, you agree to the Wix Terms of Use and acknowledge that Wix will treat your data in accordance with Wix's Privacy Policy . Subscribe Subscribe to our newsletter and stay on the pulse of SEO

Subscribe to our newsletter and stay on the pulse of SEO Searchlight SEO newsletter Searchlight SEO newsletter Your monthly roundup of search marketing insights and practical SEO strategies, from the world’s top SEO experts delivered straight to your inbox. NEWSLETTER Join 42K+ others. * I want to receive updates on Wix's SEO news * By submitting this form, you agree to the Wix Terms of Use and acknowledge that Wix will treat your data in accordance with Wix's Privacy Policy . Subscribe Your email address error message Subscribe now Thanks, we received your submission. *By registering, you agree to the Wix Studio Brighton SEO Giveaway Terms and Conditions , the Wix Terms and acknowledge you've read Wix's Privacy Policy . Featured experts from Toggle auto slide animation What’s inside 01. Pro tips Top shelf advice from the most trusted voices in search marketing. 02. Hot takes Spicy opinions on SEO topics that divide the industry. 03. Conference chatter Your eyes and ears at the hottest tickets in town. 04. Podcast exclusives Bonus audio from SERP’s Up we know you’ll want to hear. 05. Top tools The best tools for your SEO to-do list, as demoed by us. Stay on the pulse of SEO Your email address error message *By registering, you agree to the Wix Terms and acknowledge you've read Wix's Privacy Policy . Subscribe now Thanks, we received your submission. Meet the team behind Searchlight Crystal Carter Head of SEO Communication, Wix Crystal is an SEO and digital marketing professional with over 15 years’ experience. Her global business clients have included Disney, McDonalds and Tomy. A popular podcaster and webinar host, her work has been featured at Google Search Central, brightonSEO, Moz, Lumar (DeepCrawl), Semrush and more. X profile LinkedIn profile Mordy Oberstein Head of SEO Branding, Wix In addition to leading SEO branding at Wix, Mordy serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy authored the Wix SEO Guide, and is a well-known industry speaker and webinar host. Catch him chatting all things SEO on Wix’s podcast SERP’s Up, as well as Edge of the Web. X profile LinkedIn profile Searchlight library Take a look back on past editions of the newsletter for timeless best practices. Filter by Year Year Filter by Month Month March 2025 with Ashley Segura Read Now December 2024 Read Now November 2024 Read Now Load more The go-to newsletter for leading SEOs and marketers Searchlight SEO Newsletter consistently delivers top-notch search marketing insights and practical strategies from leading industry experts. Michel Fortin VP of Digital Marketing, Musora Media Searchlight is one of the newsletters I look forward to getting in my inbox. Its digestible format and the balance between expert insights and relevant news makes it genuinely helpful for anyone in SEO and marketing. Nicole Ponce Influencer Marketing Team Lead, Semrush Searchlight does the legwork for me, focusing on changes that matter and providing me with analysis and tips from the SEOs who I trust. Simon Cox Technical SEO Consultant, Cox and Co Creative When I open each monthly issue of Searchlight, I know I'm hearing from a diverse well-represented community of SEOs that are in the weeds, building on the foundations and trends of the industry. Garrett Sussman Demand Generation Manager, iPullRank Whether it's the SEO Hub, the SERP's UP podcast or webinars, Wix is making some of the best content in SEO right now. And the easiest to get it all in one place is Searchlight! Jack Chambers-Ward Marketing & Partnerships Manager, candouragency the Searchlight newsletter really stands out. It's spot-on with its in-depth content, packed with tips and insights from real pros. Yagmur Simsek SEO Manager, Philip Morris International FAQ How often does Searchlight SEO newsletter come out? Searchlight SEO newsletter comes out once a month. Subscribe to our mailing list to have it sent straight to your inbox. Who contributes to Searchlight SEO newsletter? Searchlight is composed by Mordy Oberstein , Head of SEO Brand at Wix, and Crystal Carter , Head of SEO Communications at Wix. As well as sharing their expert guidance, each month Searchlight features top SEO experts who contribute valuable SEO insights and strategies. The result is a comprehensive newsletter that deep-dives into today’s most important SEO topics. What resources does Searchlight SEO newsletter contain? As well as offering expert opinions on SEO hot topics, Searchlight newsletter shares invites to upcoming SEO webinars, original articles authored by SEO thought leaders , and links to the most topical episodes of our SEO podcast , SERP’s UP. Does Searchlight SEO newsletter discuss the latest SEO news? Searchlight newsletter shares essential search news and SEO updates every month. Our experts weigh in on each topic, giving you the insights you need to stay on top of SEO and continually improve your search marketing strategies. Get more SEO insights right to your inbox * I want to receive updates on Wix's SEO news * By submitting this form, you agree to the Wix Terms of Use and acknowledge that Wix will treat your data in accordance with Wix's Privacy Policy . Subscribe

Subscribe to the Searchlight SEO Newsletter for monthly search marketing insights, expert tips, industry updates, podcast exclusives, and top SEO tools. Searchlight SEO newsletter Searchlight SEO newsletter Your monthly roundup of search marketing insights and practical SEO strategies, from the world’s top SEO experts delivered straight to your inbox. NEWSLETTER Join 42K+ others. * I want to receive updates on Wix's SEO news * By submitting this form, you agree to the Wix Terms of Use and acknowledge that Wix will treat your data in accordance with Wix's Privacy Policy . Subscribe Your email address error message Subscribe now Thanks, we received your submission. *By registering, you agree to the Wix Terms and acknowledge you've read Wix's Privacy Policy . Featured experts from Toggle auto slide animation What’s inside 01. Pro tips Top shelf advice from the most trusted voices in search marketing. 02. Hot takes Spicy opinions on SEO topics that divide the industry. 03. Conference chatter Your eyes and ears at the hottest tickets in town. 04. Podcast exclusives Bonus audio from SERP’s Up we know you’ll want to hear. 05. Top tools The best tools for your SEO to-do list, as demoed by us. Stay on the pulse of SEO Your email address error message *By registering, you agree to the Wix Terms and acknowledge you've read Wix's Privacy Policy . Subscribe now Thanks, we received your submission. Meet the team behind Searchlight Crystal Carter Head of SEO Communication, Wix Crystal is an SEO and digital marketing professional with over 15 years’ experience. Her global business clients have included Disney, McDonalds and Tomy. A popular podcaster and webinar host, her work has been featured at Google Search Central, brightonSEO, Moz, Lumar (DeepCrawl), Semrush and more. X profile LinkedIn profile Mordy Oberstein Head of SEO Branding, Wix In addition to leading SEO branding at Wix, Mordy serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy authored the Wix SEO Guide, and is a well-known industry speaker and webinar host. Catch him chatting all things SEO on Wix’s podcast SERP’s Up, as well as Edge of the Web. X profile LinkedIn profile Searchlight library Take a look back on past editions of the newsletter for timeless best practices. Filter by Year Year Filter by Month Month March 2025 with Ashley Segura Read Now December 2024 Read Now November 2024 Read Now Load more The go-to newsletter for leading SEOs and marketers Searchlight SEO Newsletter consistently delivers top-notch search marketing insights and practical strategies from leading industry experts. Michel Fortin VP of Digital Marketing, Musora Media Searchlight is one of the newsletters I look forward to getting in my inbox. Its digestible format and the balance between expert insights and relevant news makes it genuinely helpful for anyone in SEO and marketing. Nicole Ponce Influencer Marketing Team Lead, Semrush Searchlight does the legwork for me, focusing on changes that matter and providing me with analysis and tips from the SEOs who I trust. Simon Cox Technical SEO Consultant, Cox and Co Creative When I open each monthly issue of Searchlight, I know I'm hearing from a diverse well-represented community of SEOs that are in the weeds, building on the foundations and trends of the industry. Garrett Sussman Demand Generation Manager, iPullRank Whether it's the SEO Hub, the SERP's UP podcast or webinars, Wix is making some of the best content in SEO right now. And the easiest to get it all in one place is Searchlight! Jack Chambers-Ward Marketing & Partnerships Manager, candouragency the Searchlight newsletter really stands out. It's spot-on with its in-depth content, packed with tips and insights from real pros. Yagmur Simsek SEO Manager, Philip Morris International FAQ How often does Searchlight SEO newsletter come out? Searchlight SEO newsletter comes out once a month. Subscribe to our mailing list to have it sent straight to your inbox. Who contributes to Searchlight SEO newsletter? Searchlight is composed by Mordy Oberstein , Head of SEO Brand at Wix, and Crystal Carter , Head of SEO Communications at Wix. As well as sharing their expert guidance, each month Searchlight features top SEO experts who contribute valuable SEO insights and strategies. The result is a comprehensive newsletter that deep-dives into today’s most important SEO topics. What resources does Searchlight SEO newsletter contain? As well as offering expert opinions on SEO hot topics, Searchlight newsletter shares invites to upcoming SEO webinars, original articles authored by SEO thought leaders , and links to the most topical episodes of our SEO podcast , SERP’s UP. Does Searchlight SEO newsletter discuss the latest SEO news? Searchlight newsletter shares essential search news and SEO updates every month. Our experts weigh in on each topic, giving you the insights you need to stay on top of SEO and continually improve your search marketing strategies. Get more SEO insights right to your inbox * I want to receive updates on Wix's SEO news * By submitting this form, you agree to the Wix Terms of Use and acknowledge that Wix will treat your data in accordance with Wix's Privacy Policy . Subscribe Subscribe to our newsletter and stay on the pulse of SEO