Are expert opinions in your content an SEO must?
What is the real value of expert-led content for ranking well on Google?
February 21, 2024 | 52 MIN
How will Google's most powerful AI, Gemini, impact SEO?
What does Google's most powerful AI release to date mean for SEO? Find out.
February 14, 2024 | 48 MIN
What SEO clients should you take on?
Is every client really worth onboarding? Like all else in SEO, it depends.
February 7, 2024 | 37 MIN
Structured data dos and don'ts
Do you find structured data markup a bit confusing? Let us help you.
January 31, 2024 | 49 MIN
Does Google use user behavior metrics for ranking
Does Google look at user behavior metrics to rank URLs? They've said no in the past, but has the story changed?
January 24, 2024 | 49 MIN
About the show
Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding) and Crystal Carter (Head of SEO Communications), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.
Produced by EDGE Media Studios.
Don't miss out on any new episodes
Are there guest interviews on the show?
Each podcast episode includes a guest contribution from a top SEO expert who shares their take on the episode’s topic. Questions are tailored to highlight the guest’s unique area of expertise so as to provide maximum value to our audience. Past guests have included SEO thought leaders like Barry Schwartz, Cindy Krum, Kevin Indig, Barry Adams, Lily Ray, Marcus Tober, Claire Carlile, and many more.
What topics does the podcast cover?
The SERP’s Up SEO Podcast deals with any topic related to SEO, from keyword research and technical SEO to emerging trends and issues facing the SEO industry. Beyond helping you learn more about SEO as a skill and strategy, the podcast also focuses on SEO soft skills. These include building an SEO team and managing SEO clients, as well as other topics that can help you become a more well-rounded search marketing professional. The podcast also covers the most pressing SEO news facing the industry each week.
Is the podcast meant for SEO beginners or SEO pros?
We’ve carefully designed the podcast to suit anyone who wants to learn more about SEO. Whether you’re an SEO beginner or a seasoned veteran, the podcast has something for all levels. This is done by carefully scaffolding the content so as to bring anyone new to SEO up to speed in a quick and natural way. We carefully introduce and explain both SEO concepts and terminology so that someone new to SEO will have the appropriate context.
At the same time, we deep dive into SEO concepts and strategy while offering tips based on first-hand experience, making the podcast a great resource for SEO pros as well.
Lastly, we cover a diverse set of topics so that in-house SEOs, SEOs working agency-side, local SEOs, enterprise SEOs, and everyone in between can take something away from the podcast.
What is the purpose of the podcast?
Our goal is to deliver high-quality SEO insights in an easy-to-digest way for anyone who’s interested in learning more about SEO. Podcasts are a fantastic medium to learn about SEO, as their conversational format lends itself to sharing personal insights and profound expertise. Of course, we also want to have a little fun along the way, which is why we aimed to build a podcast that is not just insightful but entertaining as well—because we all learn more when we’re having a good time doing it.