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The value of valuing
reviews

People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy and Crysta discuss the importance of encouraging user-generated reviews and their role in SEO.

When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility.

From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search.

Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them.

It’s time to generate some understanding around user-generated reviews today on the SERP’s Up SEO Podcast!

Episode 15

|

November 30, 2022 | 34 MIN

00:00 / 33:31
The value of valuing 
reviews

This week’s guests

Claire Carlile

Claire Carlile is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.

Transcript

Mordy Oberstein:

It's a new wave of SEO podcasting. Welcome to SERP's Up. Aloha, mahalo, for joining the SERP's Up Podcast. We're putting out some groovy new insights around what's happening in SEO. I'm Mordy Oberstein, head of SEO branding here at Wix, and I'm joined by the amazing, the infallible, the illustrious, I don't have any other adjectives, Crystal Carter, head of SEO communications here at Wix.

Crystal Carter:

Hello there SEOs and internet people and friends and colleagues and wonderful people listening to the podcast.

Mordy Oberstein:

I reversed it there. I put your name first and then your title.

Crystal Carter:

Oh, yes.

Mordy Oberstein:

On accident.

Crystal Carter:

Oh, okay. That's okay.

Mordy Oberstein:

I realized midway through, I'm like, "I forgot your title."

Crystal Carter:

Remix, that's all right.

Mordy Oberstein:

We're all about the titles.

Crystal Carter:

Yes, yes. No, we're talking about reviews today, not titles.

Mordy Oberstein:

Oh, my mistake.

Crystal Carter:

Different topic.

Mordy Oberstein:

I'm looking at the wrong podcast deck.

Crystal Carter:

Different one.

Mordy Oberstein:

I'm sorry.

Crystal Carter:

We'll talk about titles another time.

Mordy Oberstein:

I'm with the program. I'm with the program.

Crystal Carter:

Yeah, we'll be fine.

Mordy Oberstein:

I'm with the program.

Crystal Carter:

Have you left a review of it?

Mordy Oberstein:

Yeah, don't forget to leave a review because we're talking about reviews. But anyway, we're not there yet. The SERP's Up podcast is brought to you by Wix, where we have an entire suite of amazing reporting insights from bot logs to blog traffic, to user behavior to eComm analytics. If you're using Wix and you're not digging into all that Wix Analytics has to offer you, then you're missing out and that's not a sales pitch, that's truth.

Crystal Carter:

It's just facts, people.

Mordy Oberstein:

It's just facts.

Crystal Carter:

Just facts.

Mordy Oberstein:

Anyway, great show for you. Today, as Crystal mentioned, we're talking about reviews. The wonderful, hard to garner user reviews and their role.

Crystal Carter:

That's right, that's right. I mean, five stars for you for that intro, Mordy, I would just like to say five star.

Mordy Oberstein:

Rate this intro. Thank you for rating this intro.

Crystal Carter:

I should rate every segment.

Mordy Oberstein:

I rank number one in the local pack for intros near me.

Anyway, we're talking about user reviews and their value in SEO, repurposing reviews, wear review snippets, show up in the Google ecosystem because they're kind of all over the place, plus BrightLocal's Claire Carlile stops by to share her strategy to get people to leave you those ever powerful reviews. We'll also dive deep into aggregate review pages. Thin, not thin. Great, not great. We got a deeper thought for you all about aggregate review pages and if they have any real value for your website. And as always, we have the snappiest of news for you and who you should be following on social or more SEO awesomeness. Episode 15 of the SERP's Up podcast is off the tarmac.

I like off the tarmac. It's good, right?

Crystal Carter:

Off the tarmac.

Mordy Oberstein:

I was writing that for the intro. It's like one of the only parts of this podcast, little behind the scenes that I script out. Off the tarmac, that's how we're going to do this.

Crystal Carter:

That's right.

Mordy Oberstein:

Leave a review for the end part of the intro there, off the tarmac. Five starts if you liked it.

Crystal Carter:

Four and a half.

Mordy Oberstein:

Four and a half. Okay. I feel, by the way, this is the episode we could shamelessly plug, please leave a review for the podcast, wherever you're listening.

Crystal Carter:

Oh my God. Please leave review. Please leave a review of the podcast. Wherever you enjoy podcasts, please leave us a review.

Mordy Oberstein:

I enjoy podcasts in my ears. Where do you enjoy them?

Crystal Carter:

Yes, that's true. Also ears, ears are good. Yes.

Mordy Oberstein:

Five star review for ears. This got off the rails already.

Crystal Carter:

Oh my gosh.

Mordy Oberstein:

User reviews. What are we