What You Need to Know about Wix SEO
What is SEO and why is it important?
SEO stands for search engine optimization. When your site is optimized for search engines, it has a higher chance of appearing in the SERP (search engine results page) and ranking—which means more people will find you and your business online. Keep in mind, SEO is an ongoing process that takes time. But with dedication and professional SEO tools from Wix, you can achieve your marketing goals.
What is the Wix SEO Wiz?
Jumpstart your SEO journey with the Wix SEO Wiz. This intuitive SEO tool helps you get your site indexed on Google in less than 60 seconds. Plus, you’ll get a step-by-step SEO plan tailored to your needs, covering SEO foundations for your site. All you have to do is answer a few simple questions about your personal brand or business, add the keywords you want to rank for and follow your setup plan based on SEO best practices. Get started
How do I know if my site was indexed on Google?
When you use Wix SEO Wiz, your site gets indexed with Google in less than a minute. To check if your site was indexed by search engines, type “site:” and then enter your domain
(i.e., “site:mystunningwebsite.com”). Results will show all your indexed site pages.
How can I improve my page ranking?
It’s important to understand that your ranking depends on numerous factors. Each search query entered into search engines like Google are analyzed in order to understand the searcher’s intent. Based on the result, search engines return a list of pages that best answer that intent. For example, if you want to rank for “dog groomer in Brooklyn”, you need to build a page that answers the intent of searchers using that phrase.
Using Wix SEO Wiz and professional SEO tools, you can optimize your site for queries that you want to rank for.
How do I know which keywords or phrases to use?
Selecting the right keywords and phrases for your Wix site is the first thing you need to focus on when developing your SEO strategy. To get started, Wix SEO Wiz is a great tool. It optimizes your site pages using the keywords and phrases you want to rank for.
With Wix SEO Wiz, you’ll be asked to choose keywords or phrases that you’d like to rank for on search engines. Wix SEO Wiz uses these keywords to create your personalized SEO plan and connect your site to Google. Once indexed, you have access to Google Search Console’s Performance report where you can track how your Wix site ranks for each of your keywords and discover suggestions for new keywords.
Explore the Wix SEO Guide or watch this video for more information on choosing the best keywords and phrases for your site.
Why are meta tags important for SEO?
Meta tags are added to your site’s HTML code. They provide additional information about your page to web crawlers, so they can understand your content and create an enhanced display of your page in the SERP. Your tags also serve as a first impression of your brand or business for potential site visitors. Detailed titles and page descriptions give potential site visitors valuable information about your site content and can help increase click-throughs to your site.
Check out our meta tag guidelines and best practices for keywords to learn more.
Can I customize meta tags on my Wix site?
Yes. Add any meta tag you want to optimize your site for SEO. Open the SEO panel for any page and enter the text you want to appear in the relevant fields (i.e., title, description). For more options, go to the Advanced SEO tab and add your own custom meta tags. Once you’ve edited field values, the new custom settings will override default content provided by Wix.
Should I add alternative text (alt text)?
Yes. Alt text appears in your site’s HTML code as a description of your site images and multimedia content. Because search bots can’t “see” what’s in your images, alt text ensures they’re able to understand image content and index them appropriately. Alt text also makes your site content accessible for visitors that are visually impaired
When creating alt text for images, make sure they’re descriptive and accurate. Your alt text description should create a clear picture of the image. Try to use your target keywords, but don’t stuff them into tags unnaturally.
What is a sitemap and why is it important for SEO?
A sitemap is a file that contains a list of your site info, pages and the relationships between them. Every Wix site automatically comes with a sitemap that’s submitted to Google. Wix maintains your sitemap, keeping up to date with all your site content.
To view your sitemap, add sitemap.xml to the end of your root domain (i.e.,
What is a robots.txt file?
Your Wix site automatically comes with its own robots.txt file. This file tells search engines how to crawl, index and serve your site pages to potential visitors in the SERP. The robots.txt file provides search engines with directives like “allow” or “disallow”, giving them access or blocking them from areas of your site. Learn more about hiding site pages from search engines.
To view your site’s robots.txt file, add “/robots.txt” to your root domain (i.e.,
Why should I use canonical URLs?
Google and other search engines index and show pages in the SERP that have unique content.
If you have multiple versions of a site page (duplicate content), search engines may not know which version is the one you want to direct site visitors. In some instances, the search engine will choose one automatically and list it.
While you should always avoid duplicate content, canonical tags tell search engines which URL is your master version and consolidate URLs on your site that contain duplicate content. Additionally, canonical tags can be used to simplify tracking analytics.
By default, Wix adds the page URL to the canonical tag. This is called a self-referencing URL because it makes reference to itself as the canonical. Since most of your site pages won’t have duplicate versions, self-referencing canonical URLs are used—an SEO best practice.
Can I change the text or images that appear when I share my Wix site on social?
Absolutely. You can control how your pages look when they’re shared on Facebook, Twitter and other social channels from the Social Share tab. Set different images, titles and descriptions for each page of your site.
Here’s how: Go to the Wix Editor on desktop > Menus & Pages > Select a page > Show More icon > Social Share
Can I set up a 301 redirect?
You can set up a 301 redirect from another domain to any page on your Wix site, or from one page to another on your site. To test your 301 redirect, enter the URL in your browser and see if you get redirected to the page you want.
Which marketing tools are available with Wix?
Drive traffic to your site and reach your target audience with professional marketing tools from Wix. From your Wix site dashboard, you can create an email campaign, design and share posts on social, make promotional videos, set up automations, connect to 3rd-party marketing tools and more.
How can I integrate 3rd-party marketing tools with my Wix site?
Connect industry-leading marketing tools to your Wix site and get a better understanding of your visitors’ behaviors, track the success of online campaigns and gain actionable insights
Current Wix marketing integrations include:
Google Tag Manager
Mailchimp Forms by Mailmunch
Get Google Ads
Retarget Online Ads
Smart Popups & Forms
Can I add tracking events or pixels to my Wix site?
Yes. Embed 3rd-party tracking codes on your site to monitor site performance and get a better understanding of visitors’ actions. Learn more about tracking tools and analytics and start optimizing your online marketing efforts.