Domain extensions, otherwise known as top-level domains (TLDs), are the endings of web addresses. Some of the most well-known ones are .com, .org or .net, but there's a range of other options available.
For example, the .photos domain extension specifically caters to websites related to photography, images and visual content. It provides a clear and relevant indication of the website's focus, making it easier for users to understand the nature of the content they can expect.
The .photos domain extension was introduced on September 17, 2014 to meet the growing demand for specialized domain extensions that could better represent the content of websites.
Why use a .photos domain extension?
Targeted audience: .photos is ideal for photographers, photography studios and anyone in the visual arts industry.
Memorability: It enhances the memorability of the web address, making it easy for visitors to associate the domain with visual content.
Brand recognition: Using .photos can contribute to brand recognition, emphasizing the visual aspect of the content.
When to use .photos vs .com
When considering whether to use .photos or .com for your website, the choice hinges on the emphasis of your content. Opt for .photos when you seek to underscore a clear focus on photography or visual content. This domain extension serves as an effective marker, signaling to visitors that your website is dedicated to showcasing images, photography services or visual storytelling.
In contrast, .com is a more versatile choice, ideal for websites with a broader scope not tightly bound to a specific niche. It's widely recognized and adaptable, making it work for a variety of purposes. Going with a .com domain helps your branding stay more universal without limiting your website's identity to a particular industry or theme.
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How to register your .photos domain
Select a reputable domain registrar that supports the registration of .photos domains. You can use Wix for this.
Use the registrar's domain name search tool to check the availability of your desired .photos domain.
Once confirmed available, select the domain you want. You can also use a domain name generator to help you find the right name.
Complete the necessary registration information, including contact details.
Make the payment to complete the registration process.
.photos domain extension FAQ
Can I use .photos for non-photography websites?
While possible, .photos is recommended for websites primarily focused on photography or visual content.
Are there any restrictions on .photos domain registration?
Generally, there are no specific restrictions, but it's a good idea to check with the registrar for any updated policies.
Is .photos suitable for personal portfolios?
Absolutely, yes. It's a great choice for showcasing personal photography portfolios.
Are there renewal fees for .photos domains?
Yes, like any domain, .photos domains typically have annual renewal fees. Check with your registrar for pricing details. With Wix, domains are renewable yearly.