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  • Why blogging for your business can make a huge difference

    Ready to share your ideas with the world? Start your blog → If you’ve recently created a website  for your business, you might be wondering why the visitors aren’t pouring in yet. I’ve been in your shoes and trust me, you’re not alone. Seeing slow traffic at first is totally normal. The good news? There’s a smart way to draw people in and it starts with blogging. When I first learned about blogging for business, I realized it’s more than just writing articles. It’s a way to connect with your audience and position your brand as a go-to source in your industry. Blogging helps you show up on search engines, bring in more visitors and even turn them into loyal customers. It’s such a game-changer that 53% of marketers  say it’s one of their top priorities for growth. Here, I’ll share the many ways blogging can transform your business, no matter your industry or business model. Plus, I’ll guide you through how to make a blog , create valuable content and build a strong marketing strategy to make it all pay off. All you need is a little focus and some great ideas—I’ll help with the rest. You can also read more about is Wix good for blogging  and why. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.   The benefits of blogging for business Blogging for business can strengthen your company in these ways. 01. Increase website traffic Business blogging increases the number of pages on your company website, thereby expanding its online presence and providing more avenues for potential customers to find you. One study found that businesses that blog have 55% more website visitors than those that don’t. The more website traffic you get, the more you’ll reach potential customers who will likely book, purchase or fill out a contact form to stay in touch. It can also give you the competitive advantage against competitors who don't have a blog. Consider Make Pop Music —a Wix website that sells production presents—as an example. When looking through the business’s Wix Analytics , we noticed that this blog article had the second highest traffic volume after the homepage. After popping the link into the Ahrefs site explorer, we understood why—it had the top spot on the search engine results page (SERP) for “studio desk setup,” a keyword that averages 150 searches per month. The site explorer also revealed that the post’s high search traffic made it the second most valuable page on the site after the homepage. 02. Drive conversions Want to get blogging now? Get started with Wix  today. Blogging doesn’t immediately pay off for businesses in the way that advertising and specifically online advertising does; most corporate blogs don’t see a positive ROI until they’ve been blogging consistently for six to 12 months. That said, blogs gain potency as they grow which means that they have a longer lifespan than ads. In fact, 56% of marketers say that blogging is effective and 10% say that a blog has the biggest return on investment of all marketing strategies. To take full advantage of that potential, Ivory Paper Co. shares one of its blog posts at the top of the homepage. The article links to nine of the company’s planners and—as we can see in the “top navigation flows” report below—successfully leads site visitors to product pages. Adding clear and actionable call-to-actions (CTA's) to blog posts is a crucial part of blogging for business and optimizing content for conversions. Learn more: Blogging vs ecommerce 03. Contribute to social media efforts If you only use your social media accounts as free ad space, you’re missing a huge opportunity. Social media marketing can improve customer retention, as it keep businesses top-of-mind for interested consumers, and build brand awareness. To reap those benefits, you need to share valuable content that makes consumers want to follow you. Your blog posts (or microblogging efforts ) will (ideally) contain information that will interest your target audience, so just reshape your content to fit the feed. For example, you could turn the most valuable morsels in your blog posts into social media graphics for Instagram or LinkedIn. On average, small businesses that blog have 79% more Twitter followers than those that don’t. 04. Builds trust in client relationships People trust what is familiar. Blogging gives customers the opportunity to learn more about your company than they could from an ad or a landing page. A blog gives you a platform, a type of website , to answer frequently asked questions and share company news. Plus, sharing high-quality content shows your target market what you know about your industry, so they can trust you to provide a quality product or service. A blog can work as a part of your customer relationship management plans and help you build both credibility and authority in different areas. If you're thinking of starting a business , or taking an existing one to the next level, taking up blogging for business could prove impactful. Quixotic Design Co. uses its blog to demonstrate that it knows how to scale businesses with strategic design. For example, the blog on " Why your website isn't making you money " explains how companies can use visual hierarchies and cues to drive conversions. By sharing such an article, the agency simultaneously offers a free resource and demonstrates its value to potential customers. And it starts with learning how to create a website . 05. Reinforces your brand A blog gives you almost unlimited space to deepen your brand identity. Take Bonny for example—this creative agency uses its blog to emphasize its niche as content creators for lifestyle brands. With catchy titles like # StayHomeStayInspired and Boost Your Superpowers – 3 Best Healing Stones for Busy People , the agency shows that it can create content that appeals to a lifestyle brand’s audience. 06. Differentiates a business from its competition It can be difficult to show customers how your business offers more than your competitors—especially when your product or service isn’t flashy or easily accessible. For instance, a customer needs to actively research which SEO tool is actually the most effective for them. To deal with that challenge, Ahrefs built a comprehensive blog that shares valuable tips for analyzing data. When relevant, the blog posts feature step-by-step Ahrefs tutorials, a clever way of marketing the product in a way that is beneficial to the reader. A blog helps businesses take advantage of multiple marketing channels . 07. Encourages engagement Customer engagement reinforces the connections between a brand and its fans, thereby encouraging repeat business and expanding a company’s reach. Whenever a company writes a blog post , they create something that loyal customers can share with people who might have never heard of the company. They also empower their direct marketing efforts - meeting customers where they are. The Home Depot has shown how potent such a strategy can be. The company blog created a Patio Style Challenge series that encouraged hundreds of influencers to promote The Home Depot on their own channels. The Home Depot took full advantage of all that free content by sharing it on a Pinterest board that has almost 3 million followers. "Working with influencers offers multifaceted advantages in boosting brand awareness. They bring with them an engaged audience who trusts their opinions and recommendations. This trust is transferred as social proof to the brand when influencers share their genuine experiences or knowledge, making it an effective strategy to not only introduce the services to potential users but also to enhance the brand's authority." - Sebastian Diaz Mojica, international growth manager at Wix How to start blogging for business Now that we’ve established how valuable blogging for business can be, it’s time to create a plan for your business blogging that will make good on that value: Determine the focus of your blog Set metrics Refresh existing content Invest in high quality blogging tools Promote your blog Establish goals for content creation 01. Determine the focus of your blog People are most excited to read, share and link to blog posts which cover relevant and specific topics to them. If your target market is people interested in being more eco-friendly, you’d likely benefit from writing a blog post about reusable plastic. This is where keyword research comes in handy, for identifying topics important to your users and brand. Learn more: How to start a real estate blog or Why start a blog? 02. Set metrics Content marketers predominantly use traffic metrics to assess the effectiveness of business blogging but they also look at sales lead quality, sales and conversion rates. You'll need to understand what blog analytics is and how to track important blog metrics, related to traffic and how its generated, and engagement metrics on your content. Some examples include: Traffic : Page views, clicks and unique visitors. Engagement: Comments, social shares and time spent on page. Conversion rate: Percentage of visitors taking a desired action. Bounce rate: Percentage of visitors leaving after viewing one page. Click-through rate (CTR): Percentage of clicks on links or of clicks through from search engines. Subscriber growth: Increase in email or RSS subscribers. Keyword rankings: Search engine positions for targeted keywords. Social media metrics: Follower growth, likes, and comments on social platforms. 03. Refresh existing content Although there will be plenty of posts that never even rank, those that do can bring in steady traffic for years after publication. Plus, a low-performing SEO post doesn’t have to stay low performing. Giving articles an occasional refresh can improve their SERP rankings. In fact, content marketing agency Animalz found that refreshing a post improved its performance by 55% . 04. Invest in high-quality blogging tools As we’ve established, you’ll need to do more than scribbling a few thoughts and hitting publish to make a blog successful. To effectively curate, promote and track the performance of your blog, you’ll need to invest in blogging tools that will best support those efforts. Tip : Wix not only has blog templates that make designing posts easy, but it also has multiple web analytics tools that’ll help you understand how your blog supports your marketing efforts. 05. Promote your blog Keeping your readers engaged is just as vital as attracting them. Social media and email marketing are great for promoting your blog and networking with active customers. You might also want to think about link building for your blog, which is the process of earning and generating back links from other online authoritative sources who quote your blog and link to it. Here are some of the tops ways to promote a blog for business purposes: Social media: Share posts on social media platforms relevant to your audience. Email marketing : Send newsletters featuring blog content. SEO optimization: Optimize content for search engines. Collaborations: Partner with influencers or other businesses for cross-promotion. Guest blogging and posting: Write for other relevant blogs to expand your reach. You can ask them to link back to your blog. Paid advertising: Utilize targeted ads on social media or search engines. Networking: Engage in industry forums and online communities. Content distribution: Share blog links in relevant online forums or groups. Repurposing content : Use existing content and repackage for different channels and audiences. "Repurposing blog posts into engaging content is an effective way to distribute content and drive website traffic. Understanding where your audience is most active allows you to tailor content accordingly - website content can be repackaged into multiple creative assets to share across your channels, eye-catching images and videos distributed on Instagram and TikTok can capture attention, enticing viewers to visit your website for the full story." - Dor Cohen, distribution specialist at Wix.com Ready to create a blog ? Get started with Wix. 06. Establish goals for content creation The more you publish, the better your blog will likely perform. That said, you must be realistic when deciding how much time and money to spend on your blog. Publishing quality content on a consistent basis will be much easier than trying to pump out as much content as you can as fast as possible. Create an editorial calendar with the articles you want to write and the schedule you intend to stick to. Doing so will not only help you publish consistently, but it’ll also help you track your progress along the way. Is blogging still a good business? Did you know that businesses with blogs generate 67% more leads per month compared to those without? Blogging isn’t just about sharing your thoughts or creative ideas—it's a powerful way to attract new customers and grow your brand. Blogging is a viable and profitable business for many individuals and businesses. However, the success of a blog as a business depends on various factors, including niche selection, content quality, adaptation to trends and monetization strategies. Here are some considerations: Niche selection:  Choosing a niche that has a target audience and is not oversaturated can be crucial. Finding a specific area of interest where you have expertise or a unique perspective can help your blog stand out. Blogger and Growth Marketing Expert at Wix.com , Hanna Kimelblat, says, "Blogging is one of the most fun activities you can do, but it could also feel like a chore if you’re not passionate about its content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences." Quality content:  Producing high-quality, valuable and relevant content is key to attracting and retaining readers. Regular updates and maintaining a consistent posting schedule can help build a dedicated audience. SEO and marketing:  Understanding and implementing search engine optimization (SEO) strategies can enhance your blog's visibility in search engine results. Effective marketing through social media, email and other channels is also important to reach a wider audience. Monetization strategies:  There are various ways to monetize a blog, including affiliate marketing, sponsored content, selling digital products or services and displaying ads. Diversifying your income streams can contribute to the sustainability of your blogging business. Adaptation to trends:  Staying informed about industry trends and adapting your content and strategies accordingly is crucial. For example, video content and podcasts have become increasingly popular, and integrating these formats into your blog can be beneficial. Business niche blogs to consider starting How to start a finance blog How to start a real estate blog How to start a tech blog How to start a consulting blog How to start a marketing blog Blogging for business FAQ Is blogging a good business idea? Blogging can be a good business idea for several reasons, but it ultimately depends on various factors such as your niche, dedication, and ability to monetize your blog effectively. How can I start a blogging business? Starting a blogging business involves several steps. These basic steps include - defining your business blog niche, choose a blogging platform, setup your blog, then create high-quality content and publish it. How do bloggers get paid? Bloggers can earn income through various monetization methods. These include, advertising, sponsored content, affiliate marketing, digital products, consulting or services, and subscription content. Do business blogs make money? Yes, business blogs have the potential to make money through various ways. These include - lead generation, product or service sales, advertising and sponsorship, events and workshops. What kind of blogs make money? Various types of blogs have the potential to make money, depending on factors such as the blog's niche, audience, and monetization strategies. Popular examples include - lifestyle blogs, personal fitness blogs, travel blogs, as well as business. entrepreneurship blogs. Are there any disadvantages to blogging for business? There may be some potential challenges to successful business blogging. It requires consistent time and effort, which not all small business owners necessarily have the time or resources to maintain. Content creation demands creativity and expertise and not all businesses are skilled writers or can afford to hire them. The effectiveness of blogging may take time to reflect in business metrics or KPIs. Lastly, maintaining a blog requires staying updated with trends and adapting SEO or distribution strategies, which can be challenging for some businesses to maintain.

  • The ultimate blog post checklist

    Ready to share your ideas with the world? Start your blog → Small businesses looking to learn how to make a website and create a blog are in for a treat. A blog provides a platform to showcase both your knowledge and your brand, so it’s an essential asset to your marketing strategy. That said, starting a blog from scratch with no experience can be intimidating, especially when it comes to knowing what to do before you hit ‘Publish’. With so many boxes to check and details to refine for a single article, creating a blog requires a systematic, step-by-step approach (plus a great blog maker ). That’s why this blog post checklist will be your new best friend. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Why start a blog? Starting a blog for your small business has three main benefits: It’s extremely helpful for SEO purposes . Search engines are always looking for fresh content, and a consistent blogging strategy is exactly what Google is seeking. As you produce a growing volume of content, search engines will index your website more often so they can display your latest posts in search results. More blog posts also equate to more pages on search engines, which means more potential traffic. Increased traffic to your website translates to more prospective customers. You can brush up on your skills and check out our SEO for bloggers tips. Blogging helps establish you as an expert in your industry. Even if your business is within a niche market, you’ll undoubtedly have some competition that offers a similar product or service. Sure, there are ways to differentiate yourself in terms of marketing, but showing that your brand is knowledgeable says a lot to potential clients. Within your posts, you also have the opportunity to show off your personality, further differentiating your business from competition. If you're unsure where your blog might fit in, read up on blog niche ideas and popular types of blogs to find some inspiration. A blog creates a path from your brand to your audience . Allowing you to cultivate and connect with your community. Whether it’s first-time, long-time, or potential customers, having a place to join in on the conversation with a business helps build trust and encourages repeat buyers. A blog is a great way to earn revenue . In fact, you can make money blogging as a full-time job, or as a way to earn extra cash on the side. Before you dive in, it's important to have a clear understanding of the expenses involved. To learn more, see our guide on how much does it cost to start a blog  so you can plan your budget effectively. Ready to get blogging? Get started with Wix  today. Blog post checklist Write with a clear purpose Make a blog outline Perform SEO research Create an eye-catching title Give credit to sources Provide internal links Make external links open in another window Pass the 300 word mark Break long posts into sections Use smaller paragraphs Use bullet points and lists Get to the point Add a CTA to the end Take a break from your post Use your experience to bring value to the post Optimize your images Don't write like a scholar Write your introduction first Proofread proofread proofread Categorize your blog post Proofread again Now that you know about the importance of creating a blog for your business, here’s a checklist with 21 tips to guide your blogging strategy. 01. Write with a clear purpose The last thing someone wants to read is a blog post that either changes course halfway through or never communicates a clear message. Before you even start writing, create a list of blog post ideas with a clear purpose in mind. As you write, make it a habit to ask yourself if what you’ve written helps achieve that purpose. 02. Make an outline To help you stay on track, create an outline for each blog post. You can make it as lengthy or short as you want, as long as it touches on the subjects you want to discuss. Creating an outline will also help ensure your writing communicates a clear and distinct message. If you need a little help to get started, you can use our downloadable blog post template to guide you. 03. Perform SEO research You want the website you made and your blog post to rank well, and there are several measures to make that happen. To start, you’ll need to determine the primary keyword you’re trying to rank for with the blog post. Place the keyword in the title and within the body of the post itself. There are a variety of keyword research tools you can use to gain deep insights on the terms you’re trying to rank for. Some of the best blogging tools can also show you what type of websites and content already exists for that particular keyword, which can help you sculpt and optimize your blog post. 04. Create an eye-catching title The content you’ve written can be informative and engrossing, but few people will read it if your title is lifeless and dull. When thinking about how to write catchy blog titles , it's incredibly important to make sure that your title is enticing, descriptive, and incorporates a keyword. Keep in mind, though, that overpromising with your title and underdelivering with your content is 100% clickbait, which is not a good practice for your business blog. For inspiration, take a look at this blog post title generator . 05. Give credit to sources While much of the joy of blogging lies in the fact that you’re creating your own content, you’ll sometimes need content from others to inform your posts. Whether it’s a quote, a news scoop, or an image, always give credit to your source. Otherwise, you could end up in trouble with the law. 06. Provide internal links Within each post, be sure to link to your other blog posts. Not only does this provide value to the user, but it also gives them more content to consume. In turn, this will keep them on your website longer. This practice is known as internal linking, and it’s an easy strategy that provides value to both your readers and your business. 07. Make external links open in a new window Whether you’re giving credit to a source or even an Amazon product, you’re going to link to websites that aren’t your own. It’s inevitable. When you do this, make sure you make external links open in a new browser tab or window. Why? Because if you have external links open within the same window and a reader clicks on it, they will be taken away from your website. You certainly don’t want that. 08. Pass the 300-word mark How long should a blog post be? First, let's say no one is telling you to write a novel, but search engines tend to rank posts with a word count of 300 or more higher. Don’t be tempted, though, to fill your posts with fluffy content that provides no value to the reader. Even if your point is simple, you can increase your word count by providing useful details and elaborating in ways that help your readers understand. 09. Break long posts into sections Using large blocks of text is a sure-fire way to intimidate and bore people. So, if you have a lot to say in a blog post, break up your text into sections. Adding sections within your blog gives your text room to breathe and is more accessible for your readers. Give each section a descriptive title that tells the reader what the following paragraphs will be about. Use keywords in the section title and don’t forget to format the text with the proper heading tag. Most likely, these subsections will be formatted with an H2 tag. It’s also important to make sure any idea you’ve presented is wrapped up by the end of the section. Add a concluding sentence that ends each section with a clear point. 10. Use smaller paragraphs In addition to breaking up your blog with sections, you can increase the appeal of your blog posts by writing in smaller paragraphs. to further avoid intimidation, write in smaller paragraphs. This bite-sized type of text block is easier to read for someone who just skims articles, and let’s face it, that’s what many people do. 11. Use bullet points and lists In many cases, lengthy paragraphs can be summed up with bullet points or numbered lists. This breaks up the text and provides concise, easily digestible bits of information. It also brings visual diversity to your post, making it more readable and user friendly. On top of that, bullet points and lists are great for SEO, since they increase your chances of getting a featured snippet on Google. To see an example of a bulleted list, checkout the “Optimize your images” section below. 12. Get to the point Have you ever searched for a simple recipe online only to see a 2000 word blog post talking about how the writer’s grandmother used to make it and it makes them feel all warm and fuzzy, so you have to keep scrolling to the bottom to get the 70 word recipe? Don’t do that. If you have a point to make, get right to it. While you should include context that provides value and helps you get to your point, adding fluff is a bore that will have readers clicking off your blog in no time. 13. Add a CTA at the end While one purpose for writing a blog post is to empower and inform people about your industry, you should also aim to get readers to take action on your website. Encourage them to move through the sales funnel by adding a CTA (call to action) at the bottom of your blog. 14. Take a break from your post If you’re having trouble completing a blog post, there’s nothing wrong with walking away from it for a while. In fact, it could be the best thing you could do. Being away from the post for a few hours or even a day will give you time to disconnect from it. From there, you’ll see it with a fresh pair of eyes, and you may be able to catch a mistake or two you hadn’t before. 15. Use your experience to bring value to the post If photos can’t illustrate a point you’re trying to make, use an example instead. As an expert in your industry, you can use examples from your past professional experience to tell a story in your post. This further establishes you as an authority figure within your business sector and keeps your post interesting and engaging to read. 16. Optimize your images Like white space, incorporating images into your blog makes your articles more accessible and visually pleasing. However, you’ll need to go beyond simply plopping in some photos. Here are a couple of image optimization tips: Resize your photos so they load fast on your blog : The 40 megapixel photo you took with your Canon DSLR will never be displayed on your blog at its full resolution, but instead as small rectangle about one sixteenth of the size. Use an image resizer to optimize your image by resizing it near the size it will show on your website. Add your keywords to the title of the photo : Even if no one sees the file name of the image, Google search bots will, making this another SEO ranking opportunity. Add alt-text to the image: Alternative text or alt text gives you the chance to describe what the image is about. This helps search engines rank images. 17. Don’t write like a scholar When you’re trting to sort out how to write a blog post , avoid using overly complex words. Instead, use language that is easy to understand for any audience. Of course, you may run into industry terms that are technical, but that’s okay if you can explain them in an easy way. On the flipside, don’t write like you speak. While some may want to keep an informal, conversational tone, it’s best to tighten up your language a bit. No one wants to have to go to Urban Dictionary to understand your slang. 18. Write your introduction last Consider writing the introduction to your blog post after you write the body and conclusion. Going through the writing process beforehand can help you introduce your ideas in a way that better reflects the content of the post. Sometimes a blog post takes a direction different from the one you originally intended. Of course, you shouldn’t completely disregard the first tip on this list. Make sure you write with a clear purpose, but don’t hesitate to adapt your post if your angle changes for the better. 19. Proofread proofread proofread You may be incredibly proud of your blog post, but you probably won’t be very happy to re-read it a week after you published it only to find several glaring spelling or grammar mistakes. Proofreading is an essential part of the blogging process that should be done often. Even if you proofread after you write each section, you’ll still want to do it again and again to make sure you catch every possible error. A tip for every blogger is to read the blog aloud to yourself. This is an incredibly helpful way to catch mistakes, as it makes them easier to notice and correct. 20. Categorize your blog post When you’re finished writing your blog, you should always categorize your blog. This is not only an easy way to keep track of the content type you’re producing, but it also makes it easier for readers to find similar content after they’ve finished a particular blog post. 21. Proofread one last time When you think you’re finally ready to publish your blog post, stop. Just for old times’ sake, proofread your blog one more time. This is also a good opportunity to make sure your headings are in order and to confirm you added alt text to your images. Make the final draft pass a proper inspection before sending it out to the world, and press ‘Publish.’ Blog post checklist template Pre-writing Choose a topic: Select a relevant and interesting topic for your target audience. Conduct research: Gather information and data to support your ideas and claims. Create an outline: Organize your thoughts, structure your content and ensure logical flow. Writing and editing Compelling headline: Craft a clear, concise and attention-grabbing headline. Introduction: Hook readers in with an engaging intro, providing context, and introducing the topic. Structured body content: Use clear paragraphs, headings, subheadings and formatting. Support your points with evidence, examples and statistics. Include relevant images, videos or illustrations. Conclusion Summarize key points, reiterate your main message and conclude the post with a strong call-to-action (CTA). Edit and proofread. Check for grammar errors, clarity, and typos before publishing.

  • The 16 best blogging tools to start and grow your blog

    Ready to share your ideas with the world? Start your blog → Blogging is first and foremost a passion, but it does require a certain amount of dedication as well. Once you’ve caught the blogging bug, you are in it to win it. That means you’re always aspiring to publish unique, high quality, original content and taking the steps to expand your readership circle further and further. But keep in mind that running a successful outlet depends on more than just your writing skills. Soon after you decide how to make a website and create a free blog , you realize that even a natural-born-blogger can use a helping hand with things like understanding how search engines work, or developing an eye for great visuals. For this you'll need to explore blogging tools. Luckily, guides on how to start a blog are available online to offer assistance, and they even do it for free. They’re designed to help any type of writer, from the most beginner to the most professional. Using these blogging tool will save you precious time and effort when it comes to creating this type of website —allowing you to focus on shaping your next perfect blog article. So whether you're starting a travel blog , personal blog or fashion blog, these blogging tools will have you and your writing covered. Start your blogging journey today with a website builder or an AI website builder and see how easy it is to bring your ideas to life! Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Blogging tools list to grow your blog The following list includes some of the best blogging tools that will support you in your writing journey: Google Keyword Planner Title Maker Hubspot's Post Idea Generator Ahrefs Semrush Pexels Images Fotor's Image Editor Google Trends Grammarly Buzzsumo Google Search Console Google Analytics Wix Blog Trello Meme Generator Lumen5 Blogging tools to write better content 01. Write targeted content with Google Keyword Planner Who would you contact for advice about SEO if not Google itself? Google’s own Keyword Planner is an excellent tool for refining your keywords, based on what readers are actually looking for—something that you shouldn’t guess, but rather check. As you prepare to write a blog post , enter the theme into the Keyword Planner to get a detailed review of various word combinations, their monthly search volume, and the level of existing competition. With this knowledge, you can write stronger, more targeted blog posts that have the potential to rank higher on search results. Ranking high for SEO is also a valuable first step in making money blogging and monetizing your blog . 02. Nail those headlines with a title maker generator The first impression is the most important one. If you can get the readers’ attention with a captivating, intriguing headline, you’ve already done half the work. But learning how to write a headline can be challenging. If you’re struggling to come up with the perfect headline, using a title maker can point you in the right direction. Enter a couple words about your main topic, and this free tool will show you catchy blog titles and help you decide which direction you want to take with your article. 03. Defeat writer’s block with HubSpot’s post idea generator Every blogger knows this struggle all too well. Posting regularly is essential for sustaining a growing readership, but coming up with great blog ideas again and again is not always easy. HubSpot’s Topic Generator is a terrific tool that will help you find multiple ideas that you can develop into awesome blog posts. Enter a few keywords to help narrow down the search and HubSpot will take care of the rest. 04. Take your blog keyword research to the next level with Ahrefs Ahrefs is a great all-round SEO and blogging tool. We love it for its keyword and site explorer features, allowing you to understand what keywords competitors are ranking for and how case you are to the same success. You can also use this powerful blogging tool to understand how well your blog articles are ranking for keywords, how these rankings change over different dates and how much traffic they generate to your blog post, or blog as a whole. 05. Understand blog intent with Semrush If you're a blogger and not using Semrush, consider this a not so urgent reminder to add it to your tools arsenal. We don't have time, or space to go into all the things that make Semrush a great blogging tool - so we'll focus on its role in helping you understand intent. Understand if you should target an entity or keyword with a blog post, or another form of content easily. 06. Find captivating photos on Pexels Writing great content is one step in creating excellent content, but visuals are just as important. Pexels is a wonderful source for finding professional images that you can use on your blog posts without worrying about copyright issues. The images on Pexels are available for both personal and commercial use for free (!), and you are allowed to edit and modify them to optimize them for your own purposes. What could be better? 07. Upgrade your images with Fotor’s Photo Editor When you want to add that special pizzazz to your blog’s visuals, use Fotor’s Photo Editor to edit images and style them so that they are just right. With Fotor, you can optimize your image’s measurements, add awesome effects and filters, enhance your own photography works or highlight your products. Use layers to add shapes, texts or stickers to your images and make them more engaging. This photo editor offers endless ways to beautify your visuals – so go ahead and explore! 08. Target your posts with Google Trends Want to get into your readers’ heads? Use Google Trends to gain meaningful insight into what content is interesting, educating, funny or entertaining today. Simply enter a keyword related to your blog’s general theme. The tool will generate a history of how popular your search term has proven over time - helping you understand if its a bandwagon you should be jumping on, or if you've missed the chance this time. 09. Write like a professional with Grammarly Blogging is often a one-person operation. When you don’t have an extra pair of eyes to proofread your texts, it’s not impossible for mistakes to happen. And let’s face it, who of us hasn’t had a typo or grammar error here and there? Luckily, that doesn’t have to impact your blog’s quality as a professional authority in your field, because Grammarly is here to save the day. Use Grammarly, an online grammar checker extension, to correct your language and polish up your texts in any docs or emails, so that when you publish them online you know they are absolutely up to your standards. 10. Stay in the know with BuzzSumo There’s so much content available out there! It’s not easy to stay on top of what’s hot and engaging, to be able to understand content trends and get a feel for which blog posts will be successful. Buzzsumo is a content discovery site that can help you keep track of trending content. It delivers insights on content that is relevant to your interests and points you towards excellent directions for creating better, more targeted blog posts to attract your audience. On top of this, Buzzsumo helps you track the social performance of your articles, with the exact number of Facebook, Twitter, Reddit and Pinterest shares. Blogging tools to measure performance 11. Measure your blog’s performance with Google Search Console Working with excellent keywords and headlines is one important step, but in order to really leverage your research and boost your posts’ organic performance, you want to know whether the work you’ve done is actually making an impact. Using Google Search Console will help when improving SEO for blogging . It will allow you to study which keywords are bringing you the most readers. This is just a fraction of the knowledge Google Search Console can provide you with. It’s a treasure trove of data that you’ll be able to use to create better content that attracts more curious eyes. 12. Power your blog insights with Google Analytics Take understanding the performance of your blog to the next level with Google Analytics —now transforming into GA4. This powerful tool can help you understand not only where your blog traffic is coming from, but when and how much. It can also help you understand better any number of engagement metrics, so how readers behave on your page and how your content resonates with them. You can also use it to delve deeper into how readers move from your blog pages to other pages on your website, and the actions they take along the way. The right blogging platform 13. Start a powerful blog with Wix I f you want to be a blogger, you need to start with a blog. Sounds simple, right? But there’s more to it than just having a space to write. To really shine as a blogger, you need a powerful blogging platform that makes creating and managing content as simple as it is inspiring (see  best blogging platform ). that simplifies your content creation process. That’s where Wix comes in. With an intuitive text editor, design tools that put creativity at your fingertips and built-in Wix features  for scheduling, sharing and tracking your posts, Wix is the perfect platform for turning your blog ideas into reality. And the best part—you don’t have to be a pro writer or designer to get started. Wix offers free blog templates  that make setup a breeze. In just a few minutes, you can go from a blank page to a fully operational blog. Just customize your design with your own images and videos, and you’re ready to hit the ‘publish’ button.  Choosing Wix as your Content Management System ( CMS ) means your blog is backed by  free website hosting , top-level Wix performance and built-in website security.   Now, here’s something to think about as you read this article. This very blog you’re on right now? It’s built with Wix. Every article, image and interactive feature you see here is part of the Wix blogging platform—it’s designed using the same tools you have access to. Wix powers this blog the same way it can power yours. Pretty inspiring, isn’t it? Blogging tools to help you manage your blog 14. Perfect your flow with Trello Many people think of blogging as a “hobby”. But anyone experienced with running a professional blog (for commercial, educational or branding purposes) knows that this is a serious project that should be treated as one. Trello is a project management platform that was designed to assist professional bloggers with day-to-day responsibilities. Visualizing your schedule, tasks and goals, Trello helps to streamline your workflow to improve overall productivity. It’s especially great if you work in a team or collaborate with freelancers, but solo bloggers will find the system great as well. Blogging tools to help your content go viral 15. Make your posts shareable with Meme Generator You know your content is rocking it when readers just can’t help but share it with their own social circles. A powerful way to make your posts more engaging and to encourage readers to share them further is to create original memes and integrate them into your posts. Use Meme Generator to create witty, sarcastic or ridiculous memes that resonate with your readership. You can choose the meme visual from a huge pool of images and add your own text, or use one of the existing memes created by the site’s user base. 16. Transform your posts into gorgeous videos with Lumen5 If you want to integrate rich content into your blog posts, Lumen5 is a fabulous tool you need to check out. Using artificial intelligence, Lumen5 takes your blog posts and converts them into beautiful videos. You then have the ability to edit the video and optimize it for your needs. The result is a gorgeous visualization of your posts that will have an excellent impact when you promote your blog on Facebook or other forms of social media. You can also embed the video within your blog post itself, which has a tremendous SEO impact, by extending the average time your visitors spend on your page. "The AI’s world is developing at a dizzying pace, heading in directions that no one can fully predict. Who could predict that AI would have human-like empathy?" Guy Sopher, Head of AI Assistant at Wix How to choose the right blogging tool for you Starting a blog is a big step, and choosing the right blogging tool? That’s the first step to setting yourself up for success. The right platform makes it simple to create, manage and grow your blog without feeling overwhelmed. But with so many options out there, how do you pick the one that’s right for you?  To make things easier, we reached out to the blogging experts here at Wix. They’ve shared their top tips, favorite features and real-world experiences to help you find the blogging tool that’ll work perfectly for your needs. Define your goals : “When I’m kickstarting a new blog project, the first question I ask is, ‘What am I trying to achieve?'" says Chaya Arbiv, our SEO blog specialist. “It makes all the difference. Whether you’re documenting personal stories, sharing professional expertise or building a platform for your business, your goals are your guide.” Knowing your purpose can help you decide if you need a simple writing platform or a feature-packed tool that lets you monetize a blog  and grow your audience. Consider ease of use : Sharon Hafuta, our SEO blog editor, adds, “I’ve seen so many people hesitate to start a blog because they feel it’s too technical. That’s why I always recommend tools with intuitive interfaces that make blogging less daunting. When you’re not wrestling with the tool, you can focus on your content.”  Content management features : Good blogging tools should come with convenient content management features like text editing options, media support and scheduling capabilities. Chaya shares, “I love when a platform lets me plan my entire content calendar. Scheduling posts ahead of time means I can focus on creating new content instead of rushing to meet deadlines at the last minute.”  Customization options : Your blog should look exactly how you want it to look. “Picking a blogging tool with great design options is key,” Sharon says. “I’m all about having customization at my fingertips—from website templates  to fonts and colors. Your blog should reflect your personality or brand.” SEO features : “If your blog isn’t easy to find online, it’s like writing in a diary that no one reads,” Chaya explains. “Make sure your blogging tool offers strong SEO features, like meta tags and an easy way to control URLs. That’s how new readers will discover your posts.” Having built-in SEO features  takes out the guesswork when it comes to boosting your blog’s visibility. Integration with third-party tools : Sharon emphasizes the importance of connectivity. “When you can link your blog to integrations or third-party tools like email marketing or analytics, the possibilities really expand. Integration helps everything work together smoothly, and it gives you extra functionality without extra effort.”  Community and support : Technical hiccups? They happen. That’s why a helpful community and solid customer support matter. “For me, it’s a dealbreaker if I can’t find answers when I need them,” Chaya says. “That’s why having a help center filled with useful resources or even a place to chat with others, like active forums, is absolutely essential for me.” Scalability and growth : Sharon adds, “I always tell people to choose a blogging tool that can grow with them. You may be sta rting small now, but think about where you’ll be in a year. Pick a tool that can grow your blog , whether it’s adding sections, launching eCommerce or something else.” Cost and pricing plans : Budget is always a factor. Chaya reminds us, “It’s not just about whether a tool’s price fits your budget right now. Check what features come with different plans and make sure you’re getting the best value. Free isn’t always better if you’re limited by features.” User reviews and recommendations : “I always read reviews before testing something new,” Sharon says. “Feedback from other users offers a window into strengths and weaknesses of a tool. Plus, it helps me see if it aligns with what I’m looking for in a blogging platform.”  “When blogging, it’s easy to think, 'The more I blog, the more people will read it.' And that may be true in some circumstances. But it’s also about striking a balance between quality and quantity, as well as brevity and exploring your content in sufficient detail, to keep your audience engaged and coming back for more—a concept sometimes referred to as 'blog cadence.'" - Sharon Hafuta, SEO blog editor at Wix What are the best blogging tools for a beginner? If you're a beginner blogger and a full list of blogging tools is a lot to prioritize from, we recommend starting small. There are many blogging tools available, for many different purposes and it can get overwhelming as a beginner blogger to decide which are right for you. With this in mind we've put together this top list of beginner blogging tools, once you've scaled your blog and are confident with its growth and management, then you can consider expanding your list. You'll need a blog maker, like Wix, to create your blog. This is an absolute must. No matter how small your blog starts, you'll want to track traffic growth. For organic traffic checking, Google Search Console is another must as a beginner. It's easy to use and a must have if you're tracking your blog in Google search. Wix offers Google Search Console setup as long as you have a paid plan and connected domain. Ahrefs is important for many different blogging needs. These include keyword research, backlinks tracking, competitor research and more. This multi-functional SEO and blogging tool is great for beginner blogs and easy to learn how to use. What are the best blogging AI tools? Some of the best blogging AI tools available today include: Wix AI blogging tools AI Text Creator : Generates blog post ideas and content within the blog editor. AI SEO assistant: Suggests improvements for SEO on all pages. AI Image Creator: Generates custom images for blog posts. Other AI blogging tools Jasper.ai: Great for writing blog drafts or help with editing. Clearscope : AI-driven content optimization tool Copy.ai : Another content creation tool for all purposes. MarketMuse: AI content planning and optimization. NotebookLLM: Create podcasts from your blog posts. Blogging tools FAQ What is a blogging tool? There are various blogging tools available to help bloggers create, manage and optimize their blogs. These tools can assist with content creation, organization, SEO, analytics and more. Blogging tools can streamline various aspects of blogging, save time and improve the overall quality and performance of your blog. What tools are used to create a blog? To start a blog you'll need a blogging platform or CMS, such as Wix to get started. These blog website builders will often include all the features you need to start, manage, promote and monetize your blog. What equipment do I need to start a blog? To start a blog, you will need the following equipment: A computer or mobile device: You can use any computer or mobile device to start a blog. However, if you plan on doing a lot of writing, it's recommended to use a computer. An internet connection: You will need an internet connection to create and publish blog posts. A web hosting account: A web hosting account is where your blog's files will be stored. A domain name: A domain name is your blog's address on the internet. What is a blog tool? A blog tool is a software application that helps you create, manage and publish blog posts. Blog tools typically provide a variety of features, such as: A content editor: A content editor allows you to write and edit your blog posts. A template system: A template system allows you to customize the look and feel of your blog. A commenting system: A commenting system allows your readers to leave comments on your blog posts. A social media integration: Social media integration allows you to share your blog posts on social media platforms. Statistics tracking: Statistics tracking allows you to see how many people are visiting your blog and reading your posts. Can you start a blog as a side hustle? Yes, you can start a blog as a side hustle. In fact, blogging is a popular side hustle for many people, as it can be a relatively low-cost and low-time commitment way to make extra money. To start a blog as a side hustle, you will need to choose a niche, create a blog and start publishing content. Once you have a following, you can monetize your blog through a variety of methods, such as advertising, affiliate marketing and selling your own products or services. What’s the most overlooked blogging tool that can improve productivity? Content calendars are often overlooked but crucial for productivity. The Wix blog, for example, builds our content schedule on Monday. Content schedules help you plan posts, maintain consistency and align your new content with trends or goals. Your content schedule should include scheduling dates and be something multiple people can work on at once. Are free blogging tools as effective as premium ones? Free blogging tools can be effective for beginners, offering essential features like SEO optimization, analytics or content creation. However, premium tools often provide advanced functionality, better support and integration options. Upgrading depends on your goals; start free and scale with premium tools as your blog grows. How can bloggers choose the best tools for their needs? As a blogger you should define their goals (e.g., SEO, design, monetization) and prioritize ease of use, integration and scalability. Testing free versions or trials helps you evaluate their performance and functionality for your needs. Reviews and recommendations from trusted sources or fellow bloggers can help you select tools that align with your niche and workflow.

  • How to promote your blog on Facebook

    Ready to share your ideas with the world? Start your blog → One of the greatest joys of having a passion about something is sharing your knowledge with others who share in that same love. And when it comes to sharing that knowledge with the online world, one of the best ways to do it, no matter your industry, is by starting with how to make a website and a free blog . Sharing your advice and experience helps solidify yourself as an expert in your field with this type of website . Another added benefit to having an active blog is an improved SEO ranking from Google due to the fresh content you’re churning out. Still, in order to have what you’d deem a successful blog is accruing actual readers of said blog. Getting readers for your blog is one of the biggest challenges for any newbie writer. However, by using the right tools, or simply by sharing it to the right locations, you can create your own following from scratch. Speaking of locations, there’s a good chance you have a Facebook page (if you don’t, this is the time to create one). Since you’ve got your blog and Facebook page, all that’s left to do is connect the two and make them work for you. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Here are 8 tips to promoting your blog on Facebook. 1 article = 1 post Post to Facebook groups and other pages Grab attention Take advantage of new Facebook features Add sharing icons Communicate with your audience Collaborate with other bloggers Hold a contest 01. 1 article = 1 post We’re going to go ahead and state the obvious if it wasn’t made abundantly clear already. When you start creating a blog , you should also create a Facebook page where you can share each post you publish. Yes, your blog subscribers will be notified of your new blog posts, but others who aren’t subscribed have a much better chance of stumbling upon your new blog post in their Facebook Feed than a Google search. The idea is to be active on Facebook so your audience knows you are “present” on the network. Being ‘active on Facebook’ means that you should be posting at least once a day and sometimes twice. Sharing too little won’t allow you to properly reach your potential audience, and sharing too much may trigger Facebook’s antispam algorithms and penalize you if you’re mistaken as a pest to your community. As with most things in life, it’s all about achieving balance. Tip : If you do not have fresh content to share for a particular day, don’t worry! Recycle an old post that was successful to keep your audience engaged. 02. Post to Facebook Groups and other pages Facebook has a knack for showing you content that you may be interested in, but it can only do so much. There’s really zero guarantee that your blog post is going to reach the eyes of your ideal target audience just by sharing it on your feed. This is why you need to promote your blog posts on other pages, like Facebook Groups. This popular social media marketing practice provides a double whammy of getting your posts in front of your existing community in another locations and in front of those who aren’t in your community at all but are in your target audience. Tip : Don’t forget to share your blog articles with your friends and family. Facebook prioritizes posts from people you are close with before brands and other pages you follow, so having one of your closest friends or your family members sharing your post can help with organic discovery on the Newsfeed. Also, don’t forget to promote your posts from your own personal account. You are your best ambassador, after all! 03. BANG: Grab attention You’re a writer. You have strong opinions on the Oxford comma. You’re the type to lose sleep over not being able to find the perfect word. Then you have the average reader, who thinks they have mastered the “art of the scroll.” News flash: they haven’t. Instead, they scroll at the speed of light stopping only for words that demand attention or their personal interest. No matter how you spin it, it’s a tough crowd out there. More accurately, it’s a hard to please and a lazy crowd, but you’ll need to cater to them all the same. “Before you jump into the esoterics of whatever subject is on dock for today, you’ll need to attract your reader with attention-grabbing copy. One of the best ways to get noticed is with short, pithy text. Get your point across as quickly as possible to intrigue or evoke an emotional response from the reader, whether it’s joy, sorrow, or anything in between. Hell, pick a fight if it gets them to read your blog. Tip : If they aren’t scanning for attention-grabbing words, they’re more than likely looking at images, so make sure that all of your blog posts have an equally mesmerizing photo accompanying it. You should also make sure your blog name stands out and grabs your reader's attention even before they make it to your content. Try our blog name generator for inspiration. 04. Take advantage of new Facebook features Facebook is ever-changing and most recently, those changes have been for the better. It also releases more features than you can shake a stick at, but it usually takes a while for them to catch on or for enough people to really start using them. For the most part, new features get the most traction from geeks and influencer marketing, but it’s also a great way for you to push your blog. Whether you’re taking advantage of stories, 360 photos, or live video, push your content in as many avenues as you can for maximum effect. You can even get rewarded by using features like live video, as Facebook algorithms will prioritize this content due to its urgent and timely nature, allowing it to be seen by more people. Don’t know how to work with Facebook live? Check out our helpful guide right here to show you the basics. 05. Add sharing icons You spent time and effort crafting your blog articles, so make sure that it’s easy for your readers to share it with their friends on various social networks. Luckily, the Wix Blog has this capability built-in, so with just one click, your readers can share your blog to Facebook, Twitter, and other social networks. On the flip side, someone who just read one of your great blogs may want to know where they can find you on social networks. This is where the social bar comes in and it should be prominently displayed on your website so visitors know what social networks they can follow you on to stay up to date with your blog. 06. Communicate with your audience You’ll find this suggestion on any article about social networks, or at least any post about how to be successful on social networks. Be social . This means hearing your community out, asking them questions and getting their opinions. It’s essential that you make it known that communication is a two way street between the two of you and that what they say doesn’t fall on deaf ears. Getting to know what your audience preferences will allow you to improve your content and posts, which in turn can help fuel more engagements on Facebook, which in turn can mean more shares and more eyes on your blog post. Treat your community right and they will treat your right back. 07. Collaborate with other bloggers At some point you will realize that there will be bloggers out there that cover the same subject as you do. It’s an unavoidable truth that you’ll have to live with, but it’s actually far from being a bad thing. Instead of creating a sword enemy, you should also realize that your competition likely shares the same passion as you do and that’s something to be celebrated. They also have a similar target audience and vice versa, so you can make it mutually beneficial by collaborating with them. Spread the love and when they post a relevant blog to Facebook, share it on your page and tag them. This exposes you to their audience and your audience to them. It’s a win-win. 08. Hold a contest If you’re ready to give back to your social community, say it with a contest. Holding a small competition by simply requiring a specific action (like, share, or follow) to win something shows your audience that you value them. It also shows that you are creating a commitment to your followers, which will increase visibility of your gain and can help you. Plus, everyone likes free stuff, so you’re essentially securing increased engagement to some extent. Tip : Don’t promise the world with your contests, meaning, don’t ask for a like or a share on Facebook for a chance to win a trip to Cancun. The lofty prize for the effortless entry not only looks spammy, it could raise suspicions on Facebook’s end, who could then penalize you. And yes, bad press is still press, but it’s still bad press. Learn more about facebook advertising, including Facebook pixels , to make the most of promoting your blog on the channel.

  • The secret weapon for B2B solutions: don’t skip discovery

    More than two-thirds  of large-scale tech programs don’t meet expectations at launch, according to research from Boston Consulting Group. B2B solutions are notoriously tricky, especially when the partner companies are established enterprises. Even more so in channel partnerships, when the end beneficiary is the partners’ customers. There’s a huge amount of trust and communication necessary to develop and launch successful solutions. Wix’s B2B channel partnerships  team prides itself on tailoring solutions to its esteemed partner companies like VistaPrint  and Intuit Mailchimp . The custom integrations must allow a journey catered to the customer and business type , enabling them to understand how to start a business  online with Wix. Aligning on needs—at both the company and customer level—is a crucial part of the solution design process. We sat down with Ahi Ben-David, head of solution engineering for Wix’s global strategic partnerships, to talk about solutioning for effective partnerships and the essential role of a phase that’s often overlooked: pre-sale discovery. Servicing SMBs? Show them how to build a website  to grow their business online. Wix Channels: Welcome, Ahi. Thanks for being here. Can you tell us a bit about your overall approach to solution engineering for Wix’s channel partnerships? Ahi Ben-David: My pleasure. Our team’s approach focuses on bringing value by listening to the partner’s needs, collaborating on strategy and always thinking 360 ° . People often forget that solution design spans the entire sales funnel. We’re present throughout the process, from pre- to post-sales, to support a successful outcome for both sides. We need to be aware of all the moving parts, zooming out and in again to bring all the pieces together. WC: What would you say sets you apart from other SE teams? ABD: Our solutions are “tailor made for you.” We work with global, well-known brands with high standards and specialized needs. So we take the time to listen pre-sale and apply our skills. Wix as a company is highly technical and product-focused , and so is our team. We’ve developed expertise in web integrations and solutions over the past nearly two decades, and we’re up for the challenge. Discovery is our secret weapon. We put an emphasis on it to make sure we’re taking the best approach together before we get started. Why discovery comes first WC: What is pre-sale discovery and why is it important? ABD:  During the pre-sale process, we want to understand where the business partner is coming from, how they work and what they’re looking to achieve. For a successful partnership, I believe we need to have mutual knowledge that can help us get the best business results. The more we know, the better we can plan and execute smoothly. The process includes data gathering and analysis, risk management and qualification for the partnership from a commercial, technical and business perspective. We learn about the partner’s business and their pain points—as well as the SMB customers and their pain points. In parallel, it’s important for us to educate the partner about Wix. Ultimately, discovery is all about ensuring a partnership fit while building the relationship together. WC: Can you share an example of how a thorough pre-sale discovery phase impacted the success of a partnership? ABD:  Yes, of course! During a discovery phase, we learned details about the partner company’s infrastructure that creates different customer journeys and user flows. This can affect conversion to the Wix website builder platform. Luckily, Wix is user-first, so we innovated to prioritize UX. We adjusted the solution, with different flows and utilizing different APIs. If we didn't discover and address this issue early on, the launch could end up ineffective, delayed or costly for the partner company. Instead, we were prepared with the right solution. WC: How has discovery influenced your partnerships and the long-term relationship? ABD: We’ve seen a positive correlation between strong discovery stages and overall partnership health. The channel partners that invested in the discovery stage had smoother product integrations, streamlined optimization processes and a better overall relationship, leading to a successful partnership. Discovery isn’t just best practice—it’s a partnership savior.  Overcoming challenges WC: What are common challenges encountered during the discovery process? ABD:  “We don’t know,” “We’ll check and get back to you on this,” “Let’s make sure to sync on that next week”—these are the phrases we hear often during discovery. So common challenges include gaps in information and misaligned expectations. While this is usually very reasonable, we need to address concerns, not avoid them. WC: How do you determine when the discovery phase is complete and it's time to begin designing the solution? ABD: Good question. Don’t rush into the final solution design too early because discovery takes time and patience. On the other hand, don’t take forever! There are endless questions that can be asked, so it’s important to know when you’ve reached that delicate point to say, “Ok, we’ve got what we need at this stage. It’s time to solutionize.” The truth is discovery never ends, even after implementation. So there will be plenty of time to keep analyzing and evaluating as you go. WC: How do you ensure that the discovery process doesn’t delay the overall sales process? ABD:  I don’t see discovery as delaying the overall sales process. In fact, it can save a lot of time later on. And if the discovery shows there’s no match? Then it's best not to push forward with the sales process at all. We might find other areas to partner in. A new era in discovery WC: How important is it to engage with partners’ technical and business stakeholders during the discovery phase? ABD:  Strategic alignment is crucial. Each team has its role: The Sales team leads the process, Solution Engineering focuses on the integration and makes sure it’s achievable, and Product and Marketing come in with their insights to create a full picture. It’s a collaborative effort. WC: How do you envision the process of discovery evolving in the future? ABD:  As we look towards the future, I believe we’ll improve our processes by using more AI tools for research and data analysis to make our discovery as seamless as possible—staying responsive to what our business partners need. We’re building experience and expertise with every discovery process we lead, resulting in healthy, impactful partnerships. Learn more about how a tailor-made channel partnership  can help you unlock growth for your business.

  • 23 creative consulting business ideas to try

    The U.S. consulting industry is worth an estimated $330 billion in 2023—that’s a big pie to carve a slice from. The opportunity is huge and the payoff rewarding. From creating your own hours to choosing the types of clients and businesses you work with, starting a consulting business offers freedom, stability and lots of opportunity. When launching a new consulting business, creating a business website is a must, but so is finding the right idea for you. Below, we share 23 consulting business ideas that will help you fully embrace your entrepreneurial spirit. 23 creative consulting business ideas to try Career consultant IT consultant Legal consultant Fitness consultant Translation consultant Business consultant Marketing consultant Public relations (PR) consultant Social media management Event planning and production Diversity, equity and inclusion (DEI) consultant Animal behavior consultant Healthcare consultant Virtual assistant Personal style consultant Cannabis business consultant Professional organizer Home staging SEO consultant Resume writing consultant Infant or pediatric sleep consultant Creative mindset coach Landscape design consultant 01. Career consultant As a career consultant, you’ll provide clients with guidance around career development and assistance with networking. Your role will typically include helping with job searches, salary negotiations and communications coaching. Career coaching is ideal for entrepreneurs who have a background in human resources. Certificates from life and career coaching institutions can also be beneficial, but they aren’t required. You can differentiate yourself by focusing on a specific market sector or demographic based on your own background (for inspo, read about Nicole Michler's Phase 20 journey ). Like many of the ideas on this list, career coaching doubles as a service business , so creating a professional service website is also an important first step. 02. IT consultant IT consulting businesses provide a wide range of information technology services and often act as an outsourced "tech support" department for small-to-medium businesses (SMBs). Technology and IT consultants can focus on one specific aspect of IT, like cybersecurity and threat management, or offer a menu of IT support packages like server support, data backup and managed IT. These consultants often choose a specific industry to build their business around (like healthcare, legal, SMBs, etc.), but this isn't a requirement. Wherever your experience lies, IT consulting is a great small business opportunity if you have technical expertise and want to branch out on your own. 03. Legal consultant A legal consultant provides guidance on legal matters to businesses or individuals. For example, they may help businesses with compliance issues, contracts and policies, or advise individuals on things like divorce law, accidents/injuries and elder law. For this reason, a person who wants to start a legal consultancy business should have specialized knowledge in a field(s) of law like healthcare, human rights or elder law. Many states require lawyers to have a law license in that state before offering services or taking clients. It's important to research your state's regulations and requirements before launching a legal consultancy business. Learn more: How to make money as a notary public 04. Fitness consultant A fitness consultant works with clients to improve their level of fitness or reach a specific fitness goal. They offer services like one-on-one training sessions (often sold in packages), group fitness classes and meal consulting/planning. Some fitness consultants focus on specific sports or disciplines, like yoga for new mothers, endurance training for marathons or strength and conditioning. Learn more: How to start a fitness business In the U.S., there are no national or state licensing requirements for working as a personal trainer, but it can set you apart if you take the time to get licensed. Training certification programs are available through organizations like the National Academy of Sports Medicine (NASM) or the American Council on Exercise (ACE). 05. Translation consultant Entrepreneurs who specialize in translation do more than help people communicate—they serve as a bridge between worlds, helping people and businesses connect. Translation consultants provide a variety of services including document translation, transcription and live interpretation. To start your business, you should be fluent in at least two languages and be extremely familiar with the culture of the countries whose languages you translate. While you don't need to be certified, it can help you stand out if you have a degree in linguistics. You should also spend some time researching different types of translation businesses, services and needs. This helps you narrow down your focus and is a great way to begin differentiating your company and brand from competitors. 06. Business consultant Business consultant is another hybrid between a consulting and service business idea , covering all aspects of business planning and training. It can include consulting-only services (such as coaching or guidance) or task-oriented services (such as creating a business plan or recruiting leadership). Business consultants tend to focus on one or two areas, such as human resources, marketing, strategy/planning or employee upskilling. Learn more: How to start a successful business Leadership and talent management is an example of concentrated business consulting expertise. Companies like Elsey Consulting Group work with businesses on leadership development, team building, strategic planning and process improvement. All business consultants provide guidance to their clients on how to improve an aspect of their existing business and work with them to develop plans for improvement. 07. Marketing consultant Marketing consultants work with businesses to create, launch and manage marketing campaigns. Depending on the focus, services might include market research, brand development, content creation, search marketing (paid and organic search) and paid digital marketing (creating ads on Google, YouTube, Facebook, etc.). Marketing consultants also provide valuable insights on campaign performance and optimize those campaigns to improve effectiveness. Wix can simplify this process by allowing you to manage Facebook and Instagram Ads and Google Ads right from your website dashboard. As a marketing consultant, this can streamline your workflow: you can easily manage campaigns, optimize ads and track insights all in one place, without having to hop between marketing channels. A background in marketing, particularly in a focused area like mobile marketing or search marketing, is helpful but not required to start a business in marketing consulting. You will certainly need excellent communication and analytical skills, and an interest in the latest marketing and consumer trends. 08. Public relations (PR) consultant Public relations consultants help businesses manage their public image and brand identity, and create buzz about a company, product or person. They're often hired to manage a crisis or maintain a company's overall reputation. Media outreach is a big part of this job, so it's important for PR consultants to have a relationship with editors, media outlets and influencers. If you're early into your career, take some time to build these relationships. This requires some amount of fearlessness and persistence since it involves constant outreach and cold calling. As a PR consultant, you’ll be expected to handle press releases, events, influencer outreach and crisis management. This type of consulting might suit you if you have a background in journalism, communications or media. One way to stand out from competing PR firms and consultants is to build a niche in a specific industry like food, travel or publishing. 09. Social media management Social media consultants help companies create and manage organic and paid ad strategies on social media. The job requires you to stay informed about the latest social media news, trends and platform changes. You should be adept in providing strategic guidance, developing social media content and creating reports that tie campaign goals to outcomes. Your focus could be on a specific platform or tactic, such as Instagram Ad campaigns, TikTok marketing or organic business profile building. While it's easy for companies to build and launch social media campaigns, many SMBs don't have the expertise in-house to run these campaigns efficiently or effectively. That's where you can provide value. To start your consulting business, you should be skilled in leveraging major social media platforms to achieve business goals like lead generation, sales and brand building. 10. Event planning and production Event planning can include planning small events like birthday parties and family reunions, or large-scale events like conferences, trade shows and weddings. Services tend to focus on event logistics, such as venue selection, supplier sourcing and securing vendors. You'll also work with clients to create any content (or secure vendors who do this) for the event, like programs, invitations and announcements. Learn more: How to start a party planning business This is an excellent consulting business for entrepreneurs who are highly organized and adept at project management. While there's not much overhead required to launch an event planning business, you may want to get certified by the Professional Convention Management Association (PCMA) if you plan to work with larger companies. It helps to have relationships with vendors like caterers, sound engineers, photographers, videographers and printers. 11. Diversity, equity and inclusion (DEI) consultant A diversity, equity and inclusion (DEI) consultant helps organizations create a safe and inclusive place for all employees. Services provided depend on the need but often include training, workshops and seminars that promote cultural competency and understanding. It's helpful to have a degree in a subject like psychology, sociology or equity/diversity studies so that you fully understand the complexities around equity and inclusion. You should also have experience working with DEI initiatives, either in the corporate or nonprofit space. Most importantly, you should be passionate about social justice and know how to lead DEI efforts from a results-driven perspective. This can also be a great way to make money as a therapist . 12. Animal behavior consultant Animal behavior consultants help pet owners better understand their pets and learn how to establish a healthy relationship. Often, they'll work with pet owners to address a behavior problem like chronic barking, separation anxiety and phobias. Services could include one-on-one sessions, workshops, seminars or online training courses. You’ll need formal training and certification to be an animal behaviorist, including a graduate degree in behavioral or biological science, and hands-on experience working with animals. The Animal Behavior Society (ABS) sets the minimum standards of education, experience and ethics for this field. Depending on the level of certification you want, it’s important to note that it can take several years of training and education to be an animal behaviorist. 13. Healthcare consultant Healthcare consultants help their clients overcome barriers to quality care by assisting with tasks like finding doctors, scheduling appointments, locating specialists and researching treatment options. If you have health insurance expertise, you can even advise U.S.-based small businesses or individuals in selecting health insurers and choosing a plan. There's a huge opportunity for licensed healthcare providers like doctors, nurses and nurse practitioners to help patients navigate a complex diagnosis or medical issue. For example, Swell Health provides this type of guidance on its healthcare consulting website . Swell Health connects visitors with physicians that provide medical opinions on a range of health issues. 14. Virtual assistant Virtual assistants primarily provide administrative support to SMBs and entrepreneurs. Examples of services include managing email, coordinating schedules, overseeing social media accounts, transcribing documents and organizing files. The sky's the limit with potential add-on services that you could offer (based on your experience and interest). For example, you could provide event planning, travel planning or online marketing services, depending on what your client needs. Learn more: How to start a virtual assistant business , How to make money as a virtual assistant Organizational skills are essential to succeed, as your primary job is to keep your clients organized. Proficiency with office software is a prerequisite as well, since this is as much a project management role as it is an administrative one. 15. Personal style consultant Personal style consultants advise clients on clothing, makeup, accessories, shoes and hairstyles with the goal of helping them look their best. They provide consulting sessions on wardrobe selection, color analysis, body type assessment and even closet organization. Style consultants often provide guidance and shopping assistance for special occasions like weddings, and most offer personal shopping trips to help clients select items and build their wardrobe. If you have excellent communication skills, an eye for fashion and a solid understanding of how color and style works with different body types, this could be the business for you. 16. Cannabis business consultant Cannabis business consultants help companies in this burgeoning industry handle the complexities around starting and running a cannabis business. There’s also a lot of red tape around marketing and advertising that companies need help with navigating. Services could include creating a business plan, obtaining necessary licenses, sourcing suppliers and helping clients understand compliance issues. A background in business or entrepreneurship is helpful for this type of consulting business, but if you have expertise in the cannabis industry, that’s enough to get started. Depending on the state, you may need a license to serve as a cannabis consultant and there may be additional requirements for those who want to work with medical marijuana patients. 17. Professional organizer Professional organizers work with individuals and businesses to bring order to chaos. They focus on making cluttered spaces more usable so that their clients can be more productive. This includes teaching clients how to avoid clutter, setting up organizational systems and providing advice on storage solutions. While no formal education is necessary, experts in this field tend to have degrees in related fields like psychology, business or interior design. This is as much a consulting business as it is a service-oriented business, since you'll work with clients to assess their situation and use your expertise to help them create an effective organization strategy. If you have a passion for order, an eye for design and an interest in helping people find balance, this could be the perfect business for you. 18. Home staging Home staging consultants help homeowners get their house market-ready by using techniques and tactics to improve its appeal to prospective buyers. Home stagers provide services like redesigning or rearranging furniture, decluttering, selecting art and advising on room layout. The goal of staging is to show off the property’s best features and give buyers the ability to visualize themselves living in the space. Staging spaces can be done in vacant homes or existing ones (with the owner's permission). If you have a knack for interior design and are familiar with the real estate market, then this is a good consulting business to consider. It may require some upfront costs like furniture rental, but you can pass this onto your clients, so there's not much overhead to worry about. 19. SEO consultant An SEO consultant offers services to help businesses improve their website's ranking in search engine results—notably Google’s. Services offered may include (but aren't limited to) keyword research, content optimization, link building and technical SEO. It's not uncommon for SEO consultants to offer other marketing or specialty services like local SEO (the process of optimizing a website for local search results), social media management and email marketing. Learn more: How to start a marketing business If you have a background in web design, copywriting or digital marketing, there's huge potential to build a business as an SEO consultant. You don't need any certifications, though it’s helpful to understand website analytics tools (like Google Analytics), SEO research tools (like Semrush or Ahrefs) and content management systems. 20. Resume writing consultant A resume writing consultant works with job seekers to create effective resumes that showcase their skills, experience and achievements. The consultant spends time with each client to gain a comprehensive understanding of their expertise, career goals and potential opportunities. They then create a custom resume tailored to the individual client. Services may also include cover letter writing, profile optimization on websites like LinkedIn and interview coaching. Resume writers need strong writing skills, knowledge of hiring trends and the ability to effectively communicate with clients. A background in human resources or recruiting is often the starting point for a resume writing consultancy. In addition, a sound foundation in workflow management skills—and the tools that support them—is helpful since resume writers tend to work with many individuals concurrently. 21. Infant or pediatric sleep consultant Infant and pediatric sleep consultants help new parents establish healthy sleep habits for their baby or child. This is an excellent small business opportunity for entrepreneurs who have a background in parenting, psychology or nursing. It helps to be familiar with the latest research on infant/pediatric sleep patterns and practices, too. Beloved June is an example of a sleep consultancy business that provides a range of services for new parents. The business is owned by Ashley McAlexander, RN, BSN, a certified infant and pediatric sleep consultant. Services include sleep consulting, lactation support and potty training (among others). 22. Creative mindset coach Creative mindset coaches use a combination of coaching and creative techniques to help clients get "unstuck" and overcome creative blocks. They focus on finding solutions to problems and work with clients to move past obstacles that may keep them from producing their best work. Services often include brainstorming sessions, task-based activities, goal setting, journaling prompts, mindfulness practices and life coaching. Learn more: How to start a coaching business , How to make money as a therapist This one's for you if you have experience with the arts or psychology. It's helpful to have experience with teaching or coaching so that you can provide guidance on creating habits that promote creative flow (something all creatives need). 23. Landscape design consultant Landscape design consultants work with homeowners, businesses or both to create beautiful outdoor spaces. They assess the existing state of a space, create a plan to improve the landscape design and help source plants and materials. They may also hire contractors for yard clean-ups, planting and installing hardscapes like decks and patios. Learn more: How to start a landscaping business Landscape designers can explore offering maintenance packages to ensure that their clients' outdoor spaces are well-kept. Unlike landscape architects, landscape design doesn't require professional education and licensing. Even so, it helps to have training and experience in horticulture and landscaping. It's additionally beneficial to have a network of contractors who can provide any hardscaping services needed (this could be part of your value proposition). For more inspiration check out this extensive list of consulting business name ideas or you can also use a consulting business name generator  for inspiration.

  • Coming soon landing page examples, best practices and how to create

    With a customizable, professional landing page builder , you can create a coming soon landing page that shares details about your brand’s upcoming products or services before they hit the market. Let’s dive into how and why a coming soon landing page can help you market your new releases and generate excitement around your brand. Developing a new product or service requires more than simply perfecting your product and deciding to create a website to sell it. When it comes to sales, a strategic marketing strategy is equally important. The time before your big launch is crucial for advertising and developing your brand identity. Pre-launch campaign featuring a coming soon landing page can help you achieve both. Pro tip: Once you create your landing page, you can distribute it to your user base along with all of your online assets via a link in bio tool such as Hopp by Wix. In this article, we’ll go over: What is a coming soon landing page? Why do you need a coming soon page? What should be included in a coming soon landing page? 10 examples of coming soon landing pages How to create a coming soon landing page on Wix Coming soon landing page templates Ready to create a coming soon landing page? Get started with Wix today. What is a coming soon landing page? Before diving into specifics, let’s discuss what a landing page is . A landing page is a website or web page dedicated to getting visitors to follow through on a call-to-action (CTA) . When companies advertise online, they often use landing pages to convert new leads. Landing pages commonly aim for visitors to sign up for an email list or free trial, or make a purchase. A coming soon landing page (also referred to as a product launch page) specifically allows businesses to market their products or services before they launch. These types of landing pages play an important role in pre-launch campaigns, as they are temporary online spaces entirely dedicated to building buzz around new products. Why do you need a coming soon page? Coming soon landing pages allow visitors to get more information about your product, stay updated on its launch, subscribe to your mailing list and contact your company. The reasons to create a landing page before a new product release include: Builds excitement and generates anticipation Coming soon landing pages generate enthusiasm about your upcoming product launch—the same way movie trailers do for soon-to-be-released films. They can help build a customer base who eagerly anticipate your product's release and look forward to buying it. Markets your brand image You also use the time before your product launches to build brand identity and recognition. Coming soon landing pages allow potential customers to familiarize themselves with your company, product and brand values—increasing the chance that they'll purchase from you in the future. Create an email list A subscription form on your coming soon landing page can help you build an email marketing list to communicate updates to interested customers. Beyond your launch, you can use the list to further engage customers and send them special offers. Gain social media followers Active engagement with targeted audiences on social media can help you get eyes on your brand. In fact, brands with a social media presence make an average of 32% more sales than those without. By adding links to your social accounts, you can gain more followers with your coming soon landing page. What should be included in a coming soon landing page Imagine you're hosting the party of the century. You must build up anticipation and get your guests excited before the big day. On the party invite, you would probably share basic logistics, such as the party’s date, location and theme. But to keep people on their toes, you wouldn’t give away all the details or party surprises. The invite would be short and sweet, yet captivating and alluring. Think of your product launch as the party and your coming soon landing page as the invitation. To build intrigue and excitement, keep your landing page design concise with just enough information to capture interest. Include the following components in your coming soon landing page to ensure your launch is a can't-miss event: 01. An attention-grabbing headline A headline is a title or phrase that captures the attention of visitors: It should be short, catchy and contain just enough content. In addition to using enticing language, apply a large, easy-to-read font to inform and engage visitors. Here are a few headline examples that you can make your own: Coming Soon: [Product Name]: The Best Solution for [X] That Will Change the Way You [Task] Introducing the [Product Name]: The [Benefit] Solution You've Been Waiting For Get Ready for [X]: We Can Hardly Wait Tip: Writer’s block got you down? Use our title generator to come up with a catchy headline for your coming soon landing page. 02. Strong CTA This is a landing page best practice . Since you haven't launched your product yet, getting the word out is more important than making sales. Therefore, instead of CTAs that result in purchases, your coming soon landing page CTAs should encourage visitors to subscribe to your email list, follow your brand on social media or sign up for a free trial. You can also offer pre-orders for your product, but just know that many customers may want to wait until the release to purchase. Some of the best landing page builders include strategic CTA placements in their existing templates. 03. Countdown timer A countdown timer is a design element that builds excitement and creates a sense of urgency around your upcoming launch. This can be especially effective if your promotion is time-sensitive or you have a limited supply of the product. If you feel a countdown timer doesn't fit your branding, clearly highlight the launch date on the landing page so visitors know when your product or service will go on sale. 04. Contact information The better you communicate with potential customers, the more likely they’ll return to your brand. Include your company address (or at least the city), email address and phone number (if applicable) on your coming soon landing page so visitors can easily reach out with questions. 05. Social media links According to Statista, people spend one third of their time online on social media. Once you’ve built social media accounts for your brand, include links to each platform on your coming soon landing page to help strengthen your presence. 06. Email subscription form Collect visitor email addresses and start building your mailing list with this crucial element. Ask for the minimum amount of necessary information, such as name and email address, to make filling out the form quick and easy. 07. Strong visual design Coming soon landing pages need not be visually complex. In fact, minimizing distractions improves landing page conversion rates by 10% . Use simple words, short phrases and high-quality imagery to grab attention and communicate your point without distraction. Like all your marketing assets, your landing page must align with your branding. Don’t forget to optimize your coming soon landing page for mobile, too — check out these mobile landing page examples to get started. If you're not sure where to start, test drive a few of the best AI landing page builders . 10 examples of coming soon landing pages These examples highlight some of the most strategic and well-designed coming soon landing pages today. Though some brands unpublished their pages after the product was released, you can still learn plenty from them. 01. Lemme by Kourtney Kardashian Lemme’s coming soon landing page was straightforward and simple. Kourtney Kardashian’s vitamin gummy brand used a large headline and email subscription form to generate buzz and curiosity around her upcoming product launch. Subtle graphics and bright colors grabbed visitors’ attention without giving too much away. 02. Disney+ Disney+ used its pre-launch landing page to offer pre-orders. The bright blue "Sign Up Now" CTA boldly contrasted with the black background. Designers chose five major movie categories to highlight on the top fold, which included Star Wars, Marvel, and Pixar. Imagery of well-loved shows encouraged nostalgic visitors to pre-order the streaming service, and a large countdown clock built anticipation to the November 2019 launch date. 03. Jennifer Lopez Jennifer Lopez introduces her 9th album, This is Me…Now , with an incredibly alluring coming soon landing page. It contains very little text, instead featuring a large video that showcases a young Lopez as she transforms into her present day self. In the clip, Lopez provides a voiceover of, “This was me then,” followed by “And this is me now.” The Musical Experience, 2023 appears across the screen, building excitement around Lopez’s newest album. 04. rhode skin On Hailey Bieber’s skincare pre-launch page, designers used the brand’s futuristic header font. The headline "coming soon" was written in large, lower case letters. Soft grays and pinks aligned with rhode skin’s branding, and an email subscriber form and social links invited visitors to get in touch. And while the page didn’t explicitly state the product description, the large image of Hailey Bieber built intrigue and curiosity. 05. Harry’s This coming soon landing page for Harry’s razors was clean and concise. It used conversational language to convey the brand’s laid back, down-to-earth tone. Along with the neutral colors and simple, sans serif typeface, a large image of a razor took center stage, conveying the product theme: shaving. 06. Oppenheimer This coming soon landing page truly builds up the excitement for Oppenheimer 's July 21, 2023 release date. Visitors immediately see the movie's main character standing against a background of dramatic orange clouds and a to-the-second countdown clock. Buttons to view the trailer and movie announcement sit in the center—the colors, shapes and countdown imply a suspenseful, mysterious movie. 07. Ohko The simplistic design of this page fits the bill of an upcoming NFT website. Uncentered text written in pixelated computer font and video game graphics against an all black background create an old-school vibe. 08. Bossa Restaurant Bossa is the newest London restaurant from Brazilian chef Alberto Landgraf, and is scheduled to open mid-February 2023. This simple page places the restaurant name in a large, trendy font atop a burnt orange background. The e-mail list subscription CTA is clear and direct, sitting right above the restaurant address. 09. Brane Audio Brane Audio's coming soon landing page features its upcoming product: the Brane X wireless smart speaker. Parallax scrolling applied to the background of these sleek product images makes the interface move and transform as you make your way down the page. The polished, modern design along with the futuristic and techy-vibe relays sophistication and innovation. 10. Gorillaz Cracker Island Even beloved bands see value in creating a coming soon landing page to announce a new album release. Here, the bright pink colors, band logo design and Gorillaz-esque animation perfectly matches the band’s infamous brand image. A scrolling slideshow of buttons offer visitors pre-order options to kickstart sales. Visitors can also go straight to the band’s site or browse their official store if they'd rather wait for release day. How to create a coming soon landing page on Wix To build a coming soon page, first learn how to create a landing page on Wix. You can use two methods: either using a blank website and creating one from scratch, or choosing a landing page template . Here's how to do it: Create a Wix account and go into the Editor. Click Pages on the left side of the Editor. Click + Add Page at the bottom of the panel. Click + Blank Page to create a landing page from scratch or Add Page to choose a template. Type the page name. For example, this could be "coming soon" or your business name. Click Done. Click the Show More icon on the page in the list. Click Settings. Click the Layouts tab. Select No Header & Footer. (Optional) Make the landing page your site's homepage: a. Click the Page Info tab. b. Click Set next to Make this your homepage? 4 tips for creating a coming soon landing page Keep it simple Your landing page should stick to the point and be easy to read. Don’t overwhelm visitors with too much content. Make your brand name stand out in an easy-to-read font and keep graphics and text to a minimum. Engage visitors Consider including a unique element to piques visitor interest, like Jennifer Lopez did for her upcoming album landing page. Designers maintained a clean and concise design featuring a video of Lopez transforming from her younger to older self. This visually appealing addition keeps visitors on the page for longer and ignites curiosity about how the new music will compare to her classics. Include a clear CTA Your landing page markets your upcoming product and prepares customers for the launch. When visitors subscribe to your email list, they become more invested in your product and are 40 times more likely to purchase . If not launching an email campaign, at least include a clear CTA so visitors will know what to do to stay informed. Use a large header 8 out of 10 people will read your landing page header, so ensure it stands out. A large header helps grab people’s attention and hold it for as long as possible—an incredibly difficult feat on the internet. Coming soon landing page templates We've hand-picked five coming soon landing page templates from Wix to kickstart marketing your next product. Once you choose a template you like, you can customize it with your own brand colors, images, logo and more. Celebratory coming soon landing page Bright colors, spinning shapes, clean, bold typeface and parallax scrolling make this an effective coming soon landing page. The graphic, confetti-style shapes add pizazz and excitement and make the page look like a party invite, building festive anticipation. Business coming soon landing page A black and white cityscape behind an office window conveys modern professionalism. This landing page template would fit new service businesses, such as accounting or law firms. The serif header font fit the accomplished branding style, too. The contrasting beige CTA button takes visitors to the email subscriber form so they can stay in-the-know with launch updates. Classic coming soon landing page This completely customizable template features simplicity at its finest. A white background and minimal text are easily optimized to your specifications. Add a countdown timer or on-brand imagery to excite your audience. Slideshow coming soon landing page Bold and direct, this template showcases a slideshow as the background with a large header overlaid on top. The bottom fold offers space for contact information and an About Us section where you can share details of your upcoming launch. Product coming soon landing page Modern design and an ombré background make this template perfect for an innovative product launch—think: tech gadgets, contemporary house decor or skincare products. A bold, black “Subscribe" button sits underneath the central image so brands can collect email addresses. Social links lie vertically on the right side of the page, waiting for users to engage with them.

  • What are business skills and how to build yours

    To be considered a competitive player in today’s economy, you must possess the right set of business skills. You’ll become more efficient and effective in meeting your professional goals, such as creating a business website and opening up new opportunities. Our article will go over the top 10 business skills you need in your toolbox to stay ahead of the curve and make impactful decisions for your business. What are business skills Business skills refer to various capabilities that can help you excel in the workplace. These include management, financial accounting, communication and planning skills. Hard vs. soft skills When talking about business skills, you need to understand the difference between hard and soft skills. Hard skills are specific abilities necessary to perform a task, such as programming, designing, writing and coding. Soft skills, on the other hand, are more abstract. They refer to task completion methods, such as organizational, problem solving and communication skills. While some people may be naturally communicative or possess other soft skills, no one’s born a Javascript programmer. Why business skills are important Business skills are a crucial component of starting a business , getting ahead in the workplace and increasing overall confidence. Learning a myriad of business skills may result in: Excellent client relationships Profitable sales and marketing channels Motivate employees to improve their performance Greater attention on professional social media, like LinkedIn 10 business skills you need The following business and entrepreneurship skills can highly benefit your professional growth. Communication skills Networking Team building Emotional intelligence Project management Strategic planning Decision making Time management Leadership skills Negotiation skills 01. Communication skills Communication skills tie into almost every other business skill. More than half of small business owners say communication is the most important skill for success. Those owners who maintain good relationships with their employees and communicate in a clear and positive manner may see higher levels of efficiency. The same is true when communicating with suppliers, business partners, colleagues, managers or customers. In the workplace, you need strong communication skills for one-on-one conversations, presentations and business meetings. The best communicators can empathetically listen. Furthermore, when you understand others’ perspectives, you can accommodate their personal needs. In turn, others will have an easier time trusting your leadership. 02. Networking Networking is the art of building and maintaining professional relationships. Your network may include past and present colleagues, college acquaintances or even friends and family. If you’re growing a business, looking for partners or searching for new opportunities, learn how to connect with others in your field—and establish yourself as a leader in your industry. You might want to attend networking conferences, strike up conversations at work functions and connect with people on LinkedIn. 03. Team building One person can't own all work-related tasks. To meet bigger goals, you need a team and learn to work collaboratively. Assembling the right team and managing all members effectively may influence your success. Team building requires you to understand the strengths and weaknesses of each individual, knowing how to best motivate each of them and helping them form better relationships with each other. 04. Emotional intelligence Emotional intelligence is the ability to relate to, understand and accommodate both you and your colleagues’ emotions. At times, you’ve got to control your emotions to create a more positive work environment. People who possess this business skill generally have better work performance and communication skills, and can handle stress and conflict more easily. 05. Project management Managing projects is a core component of business. Entrepreneurs, managers and team leaders learn project management for team building, decision making, strategic planning, time management and financial planning. Thus project management is more than just another soft business skill, encompassing a variety of talents and versatility. Every business, big or small, can benefit from talented project managers. 06. Strategic planning A vital business skill, strategic planning involves defining long term-goals and priorities, and creating plans to achieve them. You must know how to break down and analyze pain points to find solutions. Strategic planning also requires critical thinking and solid organizational skills, enforcing habits of successful people in the business world. 07. Decision making Any successful entrepreneur will tell you that decision making is a necessary business skill, from naming a product to choosing the direction for a multi-national corporation (see how to become an entrepreneur ). Today, many owners use data analysis for important business decisions. Learn to process and understand the data at hand, forecast future trends and make decisions accordingly to become an asset to your team. 08. Time management Time is the most precious resource we have to meet goals, come up with budgets and find the best workers for each task. But without proper time management, it’s near impossible to achieve everything you set out to do. You need to know exactly how much time to allocate for each task to ensure you remain on track, especially in your day-to-day work. Use time management tools within your organization and add an online scheduling software to your website to manage business calendars, staff and clients. 09. Leadership skills Running a successful business usually requires more than just one person. At some point, you may need additional people to take on specific responsibilities, but they’ll need your guidance and leadership skills. A good leader will impart their vision to the rest of the team by relaying the company's values and principles. Some leadership traits include honesty, confidence, commitment and creativity. 10. Negotiation skills Sharpen your negotiation tactics to give you the upper hand in almost any situation. For example, Harvard Business School’s Mike Wheeler says to be open to improvisation and plan to think on your feet. “However you happen to see yourself as a negotiator, most people you deal with likely have a different style, at least to some degree,” he adds. Negotiation skills can help you strike better work deals, shorten timelines with suppliers and score bigger contracts.

  • How to build a static website in just 4 steps (with examples)

    If you’re looking to understand how to make a website for your business, portfolio, landing page or blog that’s simple and informational, consider building a static website. With Wix’s user-friendly platform , you can create and launch a professional website without any coding knowledge. In this article, we’ll walk through the steps of building a static website using Wix, from how to plan a website , to choosing a template, purchasing a domain name and getting your site online. Plus, we’ll show you a static website for inspiration. What is a static website? Why build a static website? Ways to build a static website Features of a static website How to build a static website Static website example What is a static website? A static website is a website with fixed content that is viewed the same way by every visitor—no matter what browser they use. Static websites are composed of web pages created using web development languages such as HTML , CSS or JavaScript, meaning each page is stored as its own single HTML file via a server. When someone visits a static website, their web browser makes a request to the server to display the HTML file for a specific page, such as a homepage. Content on a static website does not change unless the website owner manually edits and updates it via the page’s HTML file. The difference between static vs dynamic websites , is that a dynamic site generates “content that changes on every page within the website,” based on user input, says Adi Huri, Wix’s Creative Product Manager for Wow. Common static websites include personal websites , online portfolio websites , brochure websites, one-off landing pages and other information or read-only sites. Before you decide whether to build a static website or not, it's important to set your goals for your site . Why build a static website? You may choose to create a static website for the following reasons: Simplicity With a static site you quickly set up a website and handle their own website maintenance . They do not need to integrate databases or other complicated scripting which can impact how long it takes to build a website . First-time web creators or those with limited technical skills often choose static websites. Cost Static websites are cheaper to host than dynamic websites. The hosting server does not need to support server-side processing and only uses HTML and CSS. And since they're quicker to build, static websites often have fewer up-front costs. Reliability and performance Since static websites require fewer exchanges with a server, they often run faster than dynamic websites in terms of page load speed . This can benefit websites with large traffic surges or important information that needs to be live at all times. Security Static pages don’t use external plug-ins, databases or server-side scripting. As these are common entry points for outside agents, static pages have a lessened security risk compared to a dynamic site—a benefit for site owners worried about sensitive data. Tip: Any type of website built on Wix is guaranteed website security fully managed by experts—from threat prevention to real-time detection and rapid response. SEO With Wix performance standards, static websites can have an improved chance at ranking due to their quick page load speed. Ways to build a static website A static website can be built no matter a person’s technical skills. Here are some common ways to build a static website. Hand-coding If you know HTML, CSS and JavaScript, you can build a static website by hand from scratch. While you can fully control your website’s design and functions, this option is time-consuming. It also requires advanced coding knowledge or means hiring someone with that expertise. Static site generator You can use a tool to convert source content into static HTML files for a simple website creation and management process. You'll then need a developer to help create templates that will make up the structure and layout of your site. The static site generator then processes both your content files and your templates, transforming them in static HTML files. They can then be sent to a web server or Content Delivery Network (CDN), for a live site. Website builder The easiest way to create a static website is to use a no-code website building platform like Wix. Wix offers website templates , an intuitive drag and drop HTML editor and web design tools that require minimum technical skills. Content management system There are many examples of these CMS, that were originally developed to organize online content but which can also be used for basic website building and structures. Think WordPress or Drupal as some well-known examples. Features of a static website Most static sites have the following website features : Straightforward navigation Static websites typically link to different web pages via a menu or list, so users can easily find their desired information. Fixed content Static website content will not change unless the owner manually updates it and users will see the same content every time they visit. Limited interactivity Users cannot interact with static websites the same way they would a dynamic website’s real-time content. While they may be less engaging without fancy or interactive design effects, they provide a solid, reliable user experience. How to build a static website in 4 steps Want to learn how to make a website on Wix ? Start by choosing a template, or build it from scratch following our recommended steps: Choose a template for your website Add web pages Get a domain Publish 01. Choose a website template To create a static website, login to your Wix account or sign up and select the right template for your business. Then, tailor the template to match your brand. Here are the most common static website templates: Resume website templates Portfolio website templates Landing page website templates You can also check out these website examples for inspiration. 02. Add web pages In the Wix Editor, select “Add Page,” and choose any customizable page. Prepare text and visual content to add to your web pages. You might want to include an About page and Contact page. Add a title to each new page and play around with the layout to better engage your audience. For example, a split screen layout lets you share an image alongside text. If you are building a highly visual website, use a fullscreen image layout to highlight your images. 03. Get a domain Before you connect your domain, you’ll need to come up with a domain name. You can use a domain name generator tool to help you churn out domain name ideas, but it’s best to mimic or closely resemble your brand name, tone and message. Then, check the availability of your domain name using a domain name search tool. Select a domain extension, also known as top-level domains (TLD), which identify a website’s purpose, owner or geographic location—.org, .com and .net. Once you’re content with your potential domain name, claim it before someone else does. Register a domain name with Wix and connect the name to your static website. With the purchase of a Wix premium plan, receive a free domain name for a year. Make sure to make choosing a safe and secure domain an essential part of your website launch checklist . 04. Publish Finally, click Publish to launch your static website with Wix. Static website examples This consulting site makes a striking impression with a bold, no-frills static design. Aristotle Performance’s website is made up of a handful of clean, direct pages that focus on showcasing the company’s mission, services and leadership insights. Because its core purpose is to communicate expertise and values rather than deliver personalized content, the site remains intentionally static—ensuring every visitor experiences the brand’s message exactly as it was meant to be seen. Check out these other static website examples all built on Wix Empowered Artist : Created by entertainment specialist Jenny Langer, it offers a standout example of how to connect with your niche while providing valuable services, all with a static website. Static websites don't have to be dull or boring, far from it. Full Circle Lawn Care : Static websites can be a highly effective way to showcase your business, they can also be used to promote your business and if needed, help run it too. How to build a static website FAQ What is a static website? A static website is a website that is not generated dynamically and remains fixed. This means that the content of the website is stored on the server as individual files, and the pages are not generated on the fly when a user visits the website. Why should I build a static website? Static websites are faster, more secure and easier to maintain than dynamic websites. They are a good choice for websites that don't need to be updated frequently. How do I build a static website? To build a static website, you need to choose a template, add pages, get a domain and publish. You can choose from many website templates, both free and paid. Once you have chosen a template, you can add web pages with unique titles and content. Then, you can register a domain name. Finally, publish your website to make it available to the public. What are static websites good for? Static websites are a great option for businesses that want more flexibility and cost-efficiency. They are created using pre-rendered HTML files, which makes them faster and more secure than dynamic websites. Static websites are also cost-efficient because they are lightweight and often faster and cheaper to serve than dynamic files. Can I build a static website for free? With Wix, yes you can create a free static website by choosing from hundreds of customizable static templates. What's the fastest way to build a static website? The fastest way to build a static website is using a website builder like Wix. Wix offers drag-and-drop functionality, pre-designed templates and an AI-powered website builder. Are static websites easy to build? Yes. Static websites are generally easy to build, especially for beginners. Builders like Wix offer user-friendly tools and templates, making it simple to create static sites without any coding knowledge. How do I update a static website? It depends on where and how you build your site, using a website builder like Wix, makes a static website easy to access and update. Changes can be made from your site editor and published as needed.

  • 50+ creative YouTube video ideas for beginners

    Thinking about creating videos for YouTube? Smart move. Billions of YouTube users devour the platform’s video content every day. But where exactly should you start? And what YouTube content will engage subscribers and loyal fans? It depends on what you have to share. Perhaps you’d like to help business owners create a website or promote their brand. Or, maybe you want to share your hobby with other enthusiasts. You can even monetize your videos by reviewing products and unboxing sponsored products. Don’t worry if you’re not 100% sure what you want to create your YouTube channel around yet. The following 50+ YouTube video ideas will move you in the right direction. YouTube video ideas for your company Meet the team Behind the scenes Explainer videos Customer testimonials New product announcements Marketing videos 01. Meet the team In one of the first videos you upload to YouTube , introduce yourself (if you’re a solopreneur) or your team. Consumers strongly connect to businesses when they see the faces and hear the voices of the people running things. 02. Behind the scenes Want to show people your freelance setup? Or your agency’s snack fridge? How about a glance into a brainstorming session? Or a walk through your hotel during a business trip? Give viewers an up-close look at your company’s day-to-day. You can also use this opportunity to walk through decision-making processes - like the meeting where you came up with your YouTube channel name , for example. 03. Explainer videos Software companies often use these videos to simplify high-tech solutions for prospective users. Often animated, explainer videos bring personality and clarity to otherwise challenging or boring topics. Cisco’s video on secure remote work shows how to make technical information interesting. 04. Customer testimonials Video reviews and testimonials effectively draw new customers to a business. Whether you embed them on your site or share on social media, upload your videos to YouTube to organize them in one place. 05. New product announcements If you own a business or make your own products, use YouTube to announce your latest creations to the world. A short YouTube video will give customers and prospects a good look at your new releases and drum up excitement. Check out Wix’s YouTube announcement for the branded app builder . 06. Marketing videos Don’t be afraid to mix up the content you share on your business’s YouTube channel. To start a YouTube channel that provides value to your viewers, post educational videos that share key information and insights while subtly promoting your brand. Educational YouTube video ideas for professionals 7. Webinars 8. Whiteboard presentations 9. Productivity hacks 10. Coding or design tutorials 11. Business startup tips 07. Webinars Webinars—a seminar conducted over the web—are a popular virtual lead generation tool for businesses. In addition to posting on your website, live stream your webinars on YouTube. 08. Whiteboard presentations In a whiteboard video, someone teaches a specific subject classroom-style. Easily created using either a physical or virtual whiteboard, use these instructional videos to boost your YouTube SEO . This “Whiteboard Friday” video from Moz , for instance, ranks within the top five Google search results for “featured snippets.” 09. Productivity hacks Many writers use blog posts to teach people productivity or time management tips. Supplement your blog posts with an explanatory YouTube video. 10. Coding or design tutorials YouTube users like learning design and development skills through video tutorials. Create useful hand-on and screen share videos for this audience to become a successful YouTuber . Look at this Wix tutorial as an example. 11. Business startup tips Many new business owners turn to YouTube to learn how to start a business, like how to create an invoice , what a profit and loss statement is, and what’s needed to hire the first employee. YouTube videos can provide general business insights, tips, and tools to those needing quick and straight-forward answers. YouTube video ideas for events 12. Event promotions 13. Highlight reels 14. Individual presentations 12. Event promotions Many companies promote their events with a social media post or email campaign, but did you know you can promote them on YouTube as well? Create a YouTube video to show what the experience will actually be like—an effective way to convince people to buy tickets. For example, look at this quick teaser video promoting the 2021 TED Countdown Global Livestream . 13. Highlight reels Some people want to relive events while others want to see what they missed out on. Creating a highlight video from an event or conference can promote your brand and lead to sales. 14. Individual presentations Your event likely contained individual presentations or sessions that fired people up. Rather than publish your entire event on YouTube, share a few select presentations to get people thinking about the next one. What about Vimeo? That's an option too if you prefer a platform with more privacy settings for work-related videos. Video ideas for influencers and vloggers 15. Introduction video 16. A day in the life 17. Facts about me 18. What's in my bag? 19. What's on my phone? 20. My favorite.... 21. Shopping haul and unboxing 22. My personal story 15. Introduction video Rather than jumping right into vlogging or influencer marketing, earn viewer trust and give them a reason to subscribe with an introduction video. 16. A day in the life No need for a camera to follow you around 24/7. Anyone can create day-in-the-life videos using selfie mode or a tripod. Give subscribers a look inside your world—perhaps a funny part of your day or or maybe your rock-solid routine to guarantee every day is better than the last. 17. Facts about me Influencers and vloggers don’t casually use YouTube—they post to strategically grow large and dedicated fan bases. If you want a large following, then open up and help viewers know you personally. 18. What’s in my bag? “What’s in my bag?” videos are a fun way for people to discover more about you (like how you always have dog treats on hand). Promote companies’ products and make money on YouTube with them, like this example with Alexa Chung for Harper's Bazaar UK . Just remember to call out any sponsorships ahead of time. 19. What’s on my phone? This YouTube video reveals more about you as a vlogger or influencer. You can provide helpful tips on which apps to use and how to organize them as well. 20. My favorite… Place to winter holiday? Lipstick brand? Halloween movie? If people avidly follow you on YouTube and other platforms, they’ll love these personalized preferences and recommendations. 21. Shopping haul and unboxing videos Young influencers typically document their luxury shopping hauls, but this growing trend has room for more practical takes, too, like budget back-to-school shopping for parents. Look at Unbox Therapy , an entire channel dedicated to showcasing products, for inspiration. 22. My personal story Do you have a relatable story? Share it with your YouTube subscribers to build a new connection. Tech video ideas 23. Product tutorials 24. Best of 25. Product comparison 23. Product tutorials Written tutorials and setup guides can be as unintelligible as IKEA instructions. Visually breaking down the process can help people troubleshoot common issues. Here’s one with a design hack— one IKEA cart, three ways . 24. Best of Mobile games. Business software. DSLR cameras. Pick your tech expertise and then film “best of” round-ups to help subscribers find the right one. 25. Product comparison If two or three popular solutions are on the market, your subscribers want to know your take. A product comparison video shows off the pros and cons of each product, while also demonstrating your preferred option. Video ideas for news outlets and journalists 26. Top news 27. Political commentary 28. Social commentary 29. Interviews 26. Top news This YouTube channel idea has staying power, thanks to the never-ending news cycle. Just make sure you pick an in-demand niche like sports or science. 27. Political commentary It doesn’t need to be an election year for a political news channel to be relevant. Come prepared with tough skin on this highly divisive topic, as you’ll get people from all perspectives chiming in on your content. 28. Social commentary If topics like celebrity news and upcoming entertainment releases are your cup of tea, then a social commentary channel might be up your alley. 29. Interviews If you can connect and conduct Q&As with people your subscribers want to hear from, then get into interview segments. First We Feast , for instance, dedicates an entire segment of its channel to its interview show “Hot Ones”. Intellectual YouTube video ideas 30. Concepts and theories 31 Opinion and response videos 32. Mythbusting 33. Science and nature 34. History videos 30. Concepts and theories Do you often muse about topics that others find entertaining or mind-blowing? If that’s the case, YouTube might be the perfect platform to share your theories or break down complicated concepts. That’s exactly what the highly successful The Try Guys channel does. 31. Opinion and response videos This coin has two sides: The people who create opinion videos and those who directly respond to them. Either option makes for an excellent YouTube video. 32. Mythbusting Do you enjoy deconstructing flawed arguments, beliefs, or even myths? Perhaps you’d like the challenge of being a YouTube mythbuster. 33. Science and nature Science and nature captivate people. Use your videography skills to find an avid fan base craving your awe-inspiring content. While you may not be on National Geographic ’s level, you can check out their content for inspiration. 34. History videos You don’t need to be a history professor to share interesting stories or facts from the past—especially if you can have fun with it. Consumer explainer video ideas 35. Beauty how-tos 36. Life hacks 37. Home improvement 38. Cooking videos 39. Do's and Don'ts 35. Beauty how-tos These beauty videos teach people how to look good and feel confident in their skin. If you’re a makeup, fashion, or hairstyling expert, this could be a great option. For example, this ‘Best Moisturizers’ round-up from K-beauty channel Beauty Within . 36. Life hacks DIY videos help people fix everyday problems or once-in-a-lifetime issues. If you know easy-to-implement or creative solutions, you could devote an entire YouTube channel to them. 37. Home improvement Consumers don’t just want help improving their lives or bodies. From masterful gardening to interior decorating, an audience wants to learn what you know about your home. Take Marie Kondo for example—600K+ subscribers tune-in to her channel to learn her tidying secrets. 38. Cooking videos As gourmet at-home cooking grows increasingly popular, cooking channels have become some of the most-watched on YouTube. Contribute your unique cooking specialty. 39. Dos and don’ts While explainer videos include actionable steps to complete a task, dos and don’ts focus on education. These videos fill-in consumers with everything they need to know before making a decision or action. Health and wellness video ideas 40. Workout guidance 41. Mental wellness tips 42. Nutrition 43. 30-day challenges 40. Workout guidance Workout tips not only help people get the most from their workouts, but they also keep people from hurting themselves. Personal trainers, gyms, and other physical wellness experts can use these videos as organic YouTube advertising . 41. Mental wellness tips Many wellness-focused YouTube videos offer physical training tips, but you can offer mental health advice as well. In a stressful world, platforms like Headspace pave the way in mindfulness content, offering guided meditation and other high-demand reflective practices. 42. Nutrition Although some cooking and nutrition videos may crossover, the latter prioritizes educating viewers about health. 43. 30-day challenges Many people participate in 30-day fitness and wellness challenges. Film your challenge and share your progress to inspire others on YouTube. Entertainment review ideas 44. Movie reviews 45. Season recaps 46. Travel reviews 47. Restaurant reviews 48. Gaming videos 44. Movie reviews You don’t have to work as a professional movie critic to make reviews worth watching—especially if your interest lies in an under-appreciated genre. Devote your channel to a specific niche and watch the YouTube subscribers roll-in. 45. Season recaps Are you a fan of a hugely popular show? Better yet, one that’s aired for over a decade with no signs of stopping? YouTube channels dedicated to episode and season recaps perform especially well with subscribers looking to devour as much information on the show as possible. 46. Travel reviews Just as consumers want help investing in a product, they also need help deciding on travel. Travel YouTube channels cover a variety of topics — top travel destinations, how to find good deals, the best hotels, airlines, car rental services, and so on. Here’s an example from Condé Nast Traveler YouTube channel showcasing “3 Of The Coolest New Hotels To Visit In 2021.” 47. Restaurant reviews Video reviews of restaurants, bars, or cafés show prospective diners what the food looks like and what the experience feels like. 48. Gaming videos Typically, you see two gaming channels types on YouTube: ones that round up and review games by topic (e.g. scariest, best characters, most surprising plot twists, etc) and those that dive into walk-throughs, speed-runs, and cheats for specific games. If you game, you can highly engage your audience on YouTube this way. Fun YouTube video ideas 49. Music videos 50. Dancing videos 51. Singing videos 52. Comedy 53. Cute (fill in the blank) videos 54. Taste testing videos 55. Draw my life videos 49. Music videos While anyone can create their own music videos for YouTube, brands can use them to creatively attract new customers and turn existing ones into loyal fans. 50. Dancing videos Dance videos and trends don’t only go viral on TikTok. If you’re a skilled, passionate dancer, show off your moves or teach others your skills on a YouTube channel. You can always explore the TikTok YouTube channel for inspo. 51. Singing videos The world discovered now-legendary musicians like Justin Bieber and Carly Rae Jepsen thanks to the videos they published on YouTube. Whether you aspire to pop stardom or you just like singing as a hobby, share your work on YouTube. 52. Comedy Everyone has their own sense of humor. Make someone laugh through stand up routines, comedy skits, hidden camera pranks, parody videos—the list goes on and on. Draw inspiration from the Funny or Die YouTube channel and its 3M+ subscribers. 53. Cute [fill in the blank] videos Who doesn’t love a video that warms their heart or makes them chuckle? Just determine which cute videos you want to aggregate and publish. Cute animals? Cute couples? This popular type of content tends to generate many views. 54. Taste testing videos You could go a couple routes with taste testing videos: You could film yourself tasting another country or region’s food, or if you’re a professional chef, you could film your responses to others’ food. For example, Buzzfeed’s Italian Grandmas Try Frozen Pasta humorously highlights the differences between authentic Italian food and frozen meals. 55. Draw my life videos These storytelling videos combine a narrator sharing a personal anecdote while an artist illustrates the story on a sheet of paper or white board. Sharing YouTube videos on your website Find that sweet spot of content that you enjoy creating and that people clamor to get a hold of, and you could end up with a very successful YouTube channel. To spread the word about your videos, embed them on your Wix website and on social media to introduce more people to your content, enhance your brand, and improve your SEO. Learn more: How to make a YouTube banner How to make a YouTube thumbnail YouTube video ideas FAQ What are the best topics for a YouTube video? Here are a few timeless and consistently popular YouTube categories to help spark ideas and inspire your content creation. Educational content:  Tutorials, how-tos or explainer videos work well if you enjoy teaching others. For instance, a video on "Web design basics" or "Top 5 DIY home projects" could cater to curious learners. Entertainment:  Humor, skits or even reaction videos are always in demand. Creators like comedians or performers can leverage this category. Product reviews and comparisons:  Tech enthusiasts or beauty experts often attract a large following by reviewing products like laptops, smartphones or cosmetics. Personal vlogs:  Share your daily life, travel adventures or personal insights. Viewers enjoy connecting with creators through relatable or inspiring storytelling. Niche topics:  Solving specific problems or sharing unique hobbies like gourmet cooking or collecting rare items can create a loyal and engaged audience. Gaming:  Gameplay walkthroughs, live streams or reviews of the latest games continue to attract massive audiences, especially among younger viewers. Fitness and wellness:  Create workout routines, yoga sessions or share mental health tips to inspire a healthier lifestyle. Food and recipes:  Share cooking tutorials, unique recipes or even food challenges to appeal to food lovers. Tech tips and hacks:  Offer advice on using software, apps or gadgets more effectively to assist tech-savvy audiences. DIY and crafts:  Teach viewers how to create handmade items, organize their spaces or tackle creative projects at home. News and commentary:  Provide insights, opinions or breakdowns on current events, pop culture or trending topics. Music and performing arts:  Share original music, cover songs or performance videos for those who enjoy the arts. How to go viral on YouTube? Going viral on YouTube takes creativity, strategy and timing. While there’s no guaranteed formula, these tips can boost your chances: Know your audience : Use YouTube Analytics to understand their preferences and create content that excites or educates them.  Create shareable content : Capture attention quickly, use humor or storytelling and make videos fun or valuable to encourage sharing.  Follow trends : Add your unique twist to popular trends or challenges for more visibility.  Optimize titles & thumbnails : Use eye-catching thumbnails and titles that spark curiosity and reflect your video’s content.  Promote on social media : Share videos on Instagram, TikTok or Twitter and collaborate with other creators to grow your reach.  Be consistent : Regular uploads increase opportunities for viral success and help build a loyal audience.  Stay authentic : Show your personality and values to connect with viewers and keep them coming back.  Experiment & learn : Test different formats, analyze performance and use feedback to refine your content. Which content is best for YouTube beginners? Here are some beginner-friendly content ideas to help you kick-start your journey and create engaging videos that will attract viewers and grow your channel.  Passion projects:  Create videos about topics you love—cooking, fitness, travel or hobbies. Authentic enthusiasm attracts viewers.  Personal introductions:  Share who you are and your channel’s purpose.  Tutorials:  Teach a skill like a simple recipe or craft.  Reaction videos:  React to music, trailers or viral challenges.  Vlogs:  Document daily routines, trips or DIY projects.  “How I started” stories:  Share personal experiences or lessons learned.  Experiment with topics, focus on simplicity (a smartphone is enough!) and stay consistent. Over time, you’ll refine your content and grow your audience!

  • Does Wix have email marketing?

    Yes, Wix does have email marketing and once you've created a website , launching an email marketing campaign is easy to do (and free.) Learn more about how to use Wix  as a website builder and to manage your business. Wix email marketing features Intuitive email editor Wix's easy-to-use editor, make it easy to create mobile-friendly emails in just a few minutes with no design degree required. You can create from scratch or choose from one of the editor's professionally designed templates to give yourself a head start. Then make it your own, tweak the fonts, play with colors, switch up the background even add a video. Whether you’re promoting a product, sending out a newsletter, or just saying hello, you’ve got everything you need, in the email editor, to make it look polished and on-brand. Email automation With Wix's automated email campaigns, you can schedule perfectly timed messages to keep your customers in the loop, whether you’re announcing an upcoming event, running a flash sale or sending a friendly nudge to revisit your store. Want to boost open rates? Add a personal touch with dynamic values that drop in your contacts’ names automatically. It’s a simple move that makes your emails feel less like mass mail and more like a conversation and that should mean more clicks, more engagement and more results. Learn more: What is email automation? Advanced data analytics Wix's in-built analytics allow you to track everything in real time, from delivery and open rates to the exact links people are clicking. Want to take it a step further? Run a split test (A/B testing) to see which version of your content resonates best. It's the easiest way to learn what’s working, what’s not and how to make every future campaign more effective. Email templates Choose from a range of professional designed templates that make it easy to create an email marketing campaign without needing to be a designer. Learn more: What is email marketing? How to create an email marketing campaign with Wix Whether you're promoting a sale, sending out updates, or sharing your latest blog, this guide is designed to help make email marketing simple but impactful. 01. Choose a template or start from scratch First head to the email marketing section in your Wix dashboard. You’ll be asked to choose how you want to start: Use a template : Wix has a range of professionally designed layouts for everything from product launches to templates for events. Create from scratch: Feeling creative? Start with a blank canvas and build your email exactly how you want. Be inspired by these email marketing examples. 02. Customize your email Now the fun part, customizing your email. With Wix's drag and drop editor you can: Add elements (images, buttons, dividers, you name it) Edit your text directly in the layout Choose a theme for fonts and colors Change the background Even switch text direction if needed Pro tip : Keep your message short and sweet, think one to three short paragraphs. Too much text, the more chance of it landing in spam folders. Also, you know your audience, so think carefully about what will resonate with them. Whether its text, images or video make sure to consider all of your options. When designing email layouts, prioritize mobile responsiveness, accessibility standards and a clean, visually appealing format that drives engagement. Balance text and visuals effectively, use proper headings and white space for easy scanning and ensure your calls-to-action are aligned with your messaging. Dor Cohen, distribution specialist at Wix.com 03. Preview and test Before hitting send, remember to review your campaign. You can do this by clicking on Preview and Test (top right of the editor). Click the mobile icon to see how it’ll look on phones Click the desktop icon for the computer version Pro tip: Send yourself a test email so you know exactly what your subscribers will see This doesn’t count against your email quota, so feel free to test away. You can also send it to friends and family to get their opinion. 04. Choose your audience Now it’s time to decide who to send your email to. You can: Pick individual contacts Use labels or segments to group people (like past buyers or newsletter subscribers) Import a list from Gmail or a CSV file if you’ve got new subscribers not in Wix yet Pro tip: Don’t send to inactive contacts, it can mess with your delivery rates and increase the chances of your email going to spam. Wix lets you filter them out easily. 05. Press send (or schedule) The last step is to give your email its final details and send it off. Here’s how to do it. Write your subject line, you can personalize it with your contact’s name or your site UR Set your "From Name" and reply-to email address Choose when to send: either now or schedule it for later Once you click send, Wix will review it to make sure everything’s compliant, and then—boom—off it goes to your audience. And you can share the email link on social too. Your email campaign is live, now what? Once your campaign is live, keep an eye on your data. You’ll be able to see metrics and data that will allow you to evaluate the success of your campaign and identify where you need to make changes to improve your: Open rates Click-throughs Engagement trends Learn more: Why use Wix? Wix Email Marketing FAQ Is Wix email marketing free? Yes and with Wix's free email marketing you get access to a user-friendly drag-and-drop editor, designer-made templates, automated emails, audience segmentations and custom reports. Upgrade your plan if you want to add to your monthly email allowance, remove Wix branding from emails, schedule emails in advance, send emails from multiple email addresses or share emails in web view with a custom domain URL. How many emails can I send a month? With a free plan you can send up to 200 emails a month with Wix.

  • What is parallax scrolling, explained with examples

    Back around its online debut in 2011, the parallax scrolling effect made waves as a new and exciting web design trend. Many internet fads have come and gone in the years since, but parallax scrolling has established itself as a fundamental design asset that’s here to stay. When you're deciding how to create a website , parallax scrolling is a great way to add depth and movement to the browsing experience. Below you’ll find a full explanation of what parallax scrolling is, complete with a selection inspiring examples of parallax scrolling websites to learn from and a few website templates to get you started. What is parallax scrolling? Parallax scrolling is a web design technique in which the website background moves at a slower pace than the foreground. This results in a 3D effect as visitors scroll down the site, adding a sense of depth and creating a more immersive browsing experience. Parallax is based on optical illusion. Since the human eye perceives objects that are close to us as larger than things farther away, we perceive distant objects as if they were moving more slowly. The illusion has been long adopted into parallax across different mediums, fostering a realistic effect. Its first use was in traditional animation, dating back to as early as Disney’s Snow White and the Seven Dwarfs , and in video games such as Super Mario . With advancements in CSS and HTML , parallax effects later evolved into the world of web design as we know it today. Here are nine outstanding parallax scrolling examples built with Wix, handpicked for your web design and making a website inspiration: Parallax scrolling examples 01. Mild Design Emilie De Grosbois, a Montreal-based visual artist and the founder of Mild Design, can show us a thing or two about how to make a portfolio . Her own portfolio website strikes visitors with an impressive welcome: a series of intricate fullscreen images displayed in a long scroll. These are some of the best website images we've seen. By use of parallax, the transition from one image to the next becomes not only smoother, but it also adds a sense of depth, as if the images gently glide on top of each other. 02. Nolan Omura Nolan Omura is a Hawaii-based photographer and videographer specializing in underwater photography. His ingenious take on the parallax scrolling effect adds depth and motion to his already captivating homepage design. By dividing the page into full-width strips, site visitors are met with exhilarating shots of aquatic life each time they scroll down further. The strips float gently above one another, using a mix of both parallax and reveal scrolling effects. Giving the photographs even more movement are minute animations. While these are barely discernible, the website animations - combined with the use of parallax and video - make this page fully come to life. 03. Chris Covert Aerospace engineer Chris Covert’s bold resume website is just as professional as it is innovative. The site’s design and interactivity manage to inject much of Chris’ personality into what could have otherwise been a dry list of skills, experience, and education history. Chris places shots of his printed CV and business card in the center of the screen. Using the reveal scroll effect, the website background images swiftly changes behind them as the visuals stay put, achieving a surprising result. Paying much attention down to the smallest of details, the website provides a remarkable answer to the question of how to write a resume . It also includes a downloadable PDF document of the CV for potential employers to print out. 04. Ivy Chen Designer and illustrator Ivy Chen’s use of parallax makes for a unique portfolio website, in which her works gradually reveal themselves as if by scrolling magic. Ivy’s use of the parallax scrolling effect is not only mesmerizing, but also amplifies and explains the page’s content. As a multidisciplinary designer, she operates at the intersection of illustration and graphic design. The two fields are integrated seamlessly, with her fashion illustrations slowly transforming into real life garments as we scroll. 05. Industrial Jewellery Jewelry designer Hila Rawet Karni’s website employs parallax scrolling to create an interesting, multifaceted browsing experience. By layering images and text on top of one another and having them move at different speeds, the page seems to be constantly changing and forming new compositions as we scroll. The layered look also helps this small business website keep up with the latest web design trends. Notice, for example, how the middle photo of a sitting woman stays in place as other elements drift alongside it. That photo eventually rolls out of the screen too, making room for other sections of this website and achieving a dynamic feel. 06. Barco Sorriso Digital illustrations and a vivid color palette lend a cheerful, welcoming tone to this nonprofit website . The top fold depicts a boat in the ocean, fitting for an organization whose name means ‘The Boat Called Smile’ in Portugese. As we scroll down this multilingual website, however, the ocean view of the first fold is gradually obscured behind the greenery of the second. This sleek transition, achieved by use of parallax scrolling, brings to mind the layers and depth of animated films or video games. 07. Karlie Kloss This elegant and clean website is the perfect modeling portfolio for supermodel Karlie Kloss. The website color scheme aims for simplicity in its choices of white, gray and black, and so do the generous amounts of white space. At the same time, this classy look is combined with small touches that keep the website far from ordinary: the subtle use of pink, the heavy black font, and the sense of motion imparted by parallax scrolling and the use of video. 08. Hana Knizova London-based Hana Knizova’s photography website features a long scroll of images revealed and obscured using parallax scrolling. The photos on the homepage are an introduction to Hana’s varied projects and many specialities as a photographer, from editorial to portrait to maternity photoshoots. Simultaneously, the images also double as the website menu , creating a unique navigation system where each image leads to a different inner page. 09. Frankie Ratford The personal website of graphic designer, digital nomad and entrepreneur Frankie Ratford is colorful, vibrant and bubbly. The sunny colored top fold features several layers of parallax. While Frankie herself remains static in a candid and relatable portrait, her name slides upwards from behind the photo, followed by a bio section that glides on top of the same image. The rest of this graphic design website makes more subtle uses of parallax scrolling in its display of various informative details. Enabling parallax scrolling on your Wix website To enable parallax scrolling on your Wix website, use strips that have a color, image, or video background. Combining multiple strips together can enrich the effect. How to enable parallax scrolling on a strip : 1. In the Editor, click ‘Add’ on the left menu, then choose ‘Strip.’ 2. Click ‘Change Strip Background.’ Here you can change the background to a color, image or video of your choice. 3. Click ‘Settings’ on the Strip Background, and under ‘Scroll Effects’ choose the desired effect (Parallax, Reveal, Zoom-In or Fade-In). 4. Check out the effect in action in Preview mode, and revise if needed. How to set your background image to parallax scrolling : 1. In the Editor, click ‘Change Page Background.’ 2. Click ‘Settings’ on the background image. 3. Under ‘Scroll Effects,’ select ‘Parallax.’ Website templates with parallax scrolling To get started easily, choose one of our many website templates that’s designed with built-in parallax scrolling, then customize it to your needs. We’ve selected three such templates to help you in creating a website: Online Personal Care Store : This template for an eCommerce website features its products on clean, solid backgrounds. At the same time, parallax scrolling is applied to photos of people interacting with the products, setting them apart and making for a more interactive experience. Bread Shop : This mouthwatering template is made up of several full-screen strips with parallax scrolling. A cinemagraph on the third strip adds an extra sense of motion. Let’s Play : This multi-layered parallax template achieves a sophisticated look with a color-changing gradient fullscreen background and a static layer of typography. For additional information, check out this detailed template tutorial . Learn more: What is mouse parallax? Parallax scrolling FAQ What is the best use of parallax scrolling? Parallax scrolling is best used sparingly and strategically. It's most effective when used to create a specific mood or atmosphere, or to highlight a particular element on a page. Parallax scrolling should not be used on every page of a website, and it should not be used in a way that makes it difficult for users to navigate the site. Why is parallax scrolling avoided? Parallax scrolling can be avoided for a number of reasons. For example, it can be difficult to implement on mobile devices, and it can also make websites feel less accessible to users with certain disabilities. Additionally, parallax scrolling can be overused, which can make it feel gimmicky and unprofessional. What does parallax mean in video games? In video games, parallax is a technique that is used to create a sense of depth. This is done by making the background images move at a different speed than the foreground images, which creates an illusion of movement. Parallax is often used in platform games and racing games to create a more immersive experience.  What size image should be used for parallax scrolling? The size of the image you use for parallax scrolling will depend on the size of your website and the effect you want to create. In general, you will want to use a large image that is at least the same size as your website's viewport. However, you can also use smaller images and scale them up using CSS. What is an example of a parallax effect? An example of a parallax effect is on a website where the background image scrolls more slowly than the text or graphics in the foreground. This creates a sense of depth and movement, making the design feel more dynamic and engaging. What is a parallax in layman's terms? Parallax is when things closer to you seem to move faster than things farther away. Imagine looking out a car window—nearby trees zoom by, but distant mountains barely seem to move. Websites use this idea to make scrolling feel more interactive by moving different layers on the page at different speeds.

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