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S tart selling with Wix eCommerce →   Get started with Dropshipping  today → Ecommerce websites have revolutionized the way we think about retail and commerce. At its core, eCommerce or electronic commerce, refers to the buying and selling of goods or services using the internet. It encompasses a range of different transactions, from online shopping for clothes to ordering software services. eCommerce sales is not just a trend, it's are an integral part of modern business practices. When you shop online, you're participating in e-Commerce. Digital marketplaces, aka eCommerce website, allows consumers and businesses to interact in a virtual space, providing convenience and accessibility that traditional brick-and-mortar stores can't match. With just a few clicks, you can purchase an item from halfway across the world—a testament to the power and reach of e-Commerce websites. In this article, we'll explore the basics of eCommerce websites, their importance in today's business landscape, key components for building an eCommerce site , eCommerce KPIs and much more. Whether you're a seasoned business owner looking to expand online or a newcomer curious about the potential of e-commerce when starting your business , this article will provide valuable insights into making the most of your online presence. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build an online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. What is an eCommerce website? An e-commerce website, simply put, is an online store. It's a platform where goods and services are traded between buyers and sellers over the internet. Unlike a physical storefront, an e-commerce website can be accessed at any time, from anywhere, as long as there's an internet connection. As a digital shopfront displays products or services, allows users to select and purchase them and facilitates the acceptance of payments . Learn more: How to create an eCommerce website Best eCommerce platforms eCommerce website examples eCommerce website vs other types of websites What distinguishes an e-commerce website from other types of websites is its ability to handle transactions. E-commerce transactions are the lifeblood of any online store, allowing for the exchange of goods, services, and funds over the web. These transactions are supported by eCommerce platforms —specialized software solutions that provide the necessary eCommerce tools for managing sales, inventory , customers and other critical aspects of online business operations. Website builders like Wix incorporate eCommerce features in their platforms to help you build a successful online store. Learn more: How much does an eCommerce website cost , eCommerce website examples , Website vs online store Types of eCommerce websites The main eCommerce types are: Business to Consumer (B2C): This is the most common form of e-commerce where businesses sell directly to consumers. Think of your typical online retailers. Business to Business (B2B) : Here, transactions occur between two businesses. For example, a manufacturer selling to a wholesaler. Consumer to Consumer (C2C): Platforms like eBay facilitate this type of e-commerce where individuals can sell goods or services to each other. Read more: Squarespace alternatives Wix vs Squarespace Shopify alternatives  Wix vs Shopify WordPress alternatives eCommerce website examples To give you a clearer picture of what an eCommerce website is, here are some examples: Amazon: A giant in B2C sales that offers everything from books to electronics. Alibaba: A leading B2B platform connecting manufacturers with retailers. eBay: A popular C2C marketplace where individuals can auction and sell items. Each type serves different market needs and requires specific business strategies for success. Importance of eCommerce websites when starting a business A digital driven world has made e-commerce websites not just a convenience but a necessity for businesses looking to thrive online. The ability to start an eCommerce business has opened up new opportunities for business growth, expansion and customer reach that were previously unimaginable. Here's why having a website dedicated to e-commerce is crucial for any business aiming for profitability online. Global reach: Unlike a physical store, an online store can reach customers worldwide, breaking geographical barriers. Cost-effectiveness: Running an e-commerce website often requires less capital compared to maintaining a physical storefront. Convenience: Customers appreciate the convenience of shopping online at any time without the need to travel. Personalization: E-commerce platforms can provide personalized experiences based on customer data, enhancing satisfaction and loyalty. Analytics: Online stores can track and analyze consumer behavior, allowing for more informed business decisions. Learn more: How to start an online store , Optimize your e-commerce website , Benefits of a website Key components of an eCommerce website User-friendly design and mobile Commerce A successful e-Commerce website must be easy to navigate (especially once users have added items to their online shopping cart and are towards the end of their purchase) and visually appealing. A user-friendly design ensures that customers can find what they're looking for without frustration. Moreover, with the increasing prevalence of smartphones, mobile commerce has become a critical aspect of online shopping. Your e-Commerce site must be optimized for mobile devices and mobile commerce, providing a seamless shopping experience whether the customer is on a desktop or on the go. For more web design inspiration consider these examples, or check out our guide to eCommerce UX . Robust e-Commerce platform or website builder Choosing the right e-commerce platform is pivotal. These platforms or ecommerce website builders can help you manage your online store efficiently, from inventory management to customer service. Selecting a robust platform, like Wix, that aligns with your business goals will set the foundation for a successful e-commerce website. Secure transaction processing Security is paramount in e-commerce transactions. Customers need to trust that their personal and financial information is safe when making purchases. Implementing secure payment gateways, website security measures and adhering to data protection standards are essential steps in building that trust and ensuring the integrity of your online store. Effective product display and descriptions Finally, how you present your products can make or break your e-commerce website. High-quality images, detailed descriptions and clear pricing information are crucial for convincing customers to make a purchase. Additionally, providing reviews and ratings can further enhance product pages by offering social proof to potential buyers. Advantages of an eCommerce website The decision to launch an e-commerce website can be transformative for a business. The advantages of entering the world of online commerce are numerous and can lead to substantial growth and success. Here are some of the key benefits: Wider audience reach: An e-commerce website opens your business to a global audience, removing the limitations of physical location. Operational cost savings: Operating online can significantly reduce overhead costs such as rent, utilities, and in some cases, staffing. Increased sales opportunities: With the ability to operate 24/7, an e-commerce site offers more opportunities for sales than a traditional retail store with set hours. Data-driven insights: Online selling provides access to customer data and analytics that can inform business strategies and marketing efforts. Scalability: As your business grows, an e-commerce platform can scale with you, accommodating more products, services and traffic without the need for a larger physical space. eCommerce website FAQ What is an example of a successful eCommerce website? An example of an e-commerce website is Amazon, where customers can browse a vast selection of products, compare prices, read reviews, and make purchases all in one place. Other examples include fashion retailer ASOS, electronics specialist Best Buy and home goods store Wayfair. What is an eCommerce website used for? An e-commerce website is used for conducting business online. It serves as a platform where ecommerce businesses can showcase their products or services, interact with customers, and process sales transactions. These sites are designed to facilitate the entire shopping experience from product discovery to checkout. What are some types of eCommerce businesses? Online retailers :  These are businesses that sell products directly to consumers through their websites. Subscription services:  Companies that offer regular delivery of products or access to services for a recurring fee. Digital products:  Businesses that sell digital goods such as software, e-books, music, or courses. Dropshipping:  Retailers who sell products that are shipped directly from the supplier to the customer without handling the inventory themselves. Other types of websites What is a wedding website What is a membership website What is a real estate website

Turn your ideas into sales and start selling with Wix eCommerce →   When it comes to online retail, the work of  building an eCommerce website  and perfecting it is never done. As an online store owner, you not only have to think about if your site looks good, but also if it’s going to convert visitors into customers effectively. Think of your website as a car and yourself as the mechanic—every time you fine-tune your site, it'll drive a little smoother, move a little faster and stay strong for years to come.  This article will serve as your instruction manual for eCommerce website optimization. Discover eight invaluable strategies for improving your site’s performance and creating an unforgettable experience for your shoppers.  As you prepare for high-traffic shopping moments like Black Friday and Cyber Monday, these strategies become even more valuable for keeping your store fast, reliable and ready to convert visitors into customers. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website optimization Ecommerce website optimization is about making your store faster, easier to use and more appealing to shoppers. Use clear CTAs, fast-loading pages and SEO-friendly product pages so visitors can find what they want and take action quickly. Simplify checkout, include all the product details customers need, and try different pricing strategies to see what drives sales. Personalize the experience using browsing history, past purchases or location to recommend the right products. Keep an eye on analytics like traffic, conversion rate, average order value, bounce rate and customer lifetime value to spot areas for improvement. Use classic sales tactics like flash sales, seasonal promotions or limited-time offers to create urgency and boost conversions. Ecommerce website optimization strategies Make your CTAs obvious Audit and increase your site speed Implement SEO best practices on your product pages Simplify your checkout flow Test pricing strategies Give your customers all the info they need Track analytics and metrics regularly Personalize the shopping experience Experiment with classic sales strategies 01. Make your CTAs obvious A call to action (CTA) refers to a piece of text, link or button that encourages customers to take a specific action. If you use an eCommerce website template , it usually comes with a built-in, well-designed CTA, making it easier for visitors to know where to click. CTAs that are difficult to find or understand can hinder the success of this  type of website , where visitors are often hopping between pages to find what they’re looking for.  Customers should know exactly where to go to look at the items in their cart and proceed to checkout. If you’re using a button, pick a color that contrasts against the background. For example, if you look at this landing page for Wix’s  landing page builder , you’ll notice that the white “get started” button stands out against the green background. This makes it one of the first things visitors see when they land on the page. Your CTA’s copy should also be obvious. “Your visitor should be absolutely sure what pressing the button will do and where it will bring them, otherwise they will never click,” says Amanda Weiner, CRO expert at Wix. While it may be tempting to replace an ordinary “add to cart” button with text that says “treat yourself,” you’ll want to stick to clear, descriptive text. Straightforward language can lead to more immediate action, plus improve  website accessibility . Don’t have a website? Use Wix’s  eCommerce website builder  to get started today. 02. Audit and increase your eCommerce site speed Every second counts when it comes to eCommerce site speed. According to an analysis by Portent , a site that loads in one second has an eCommerce conversion rate that’s 2.5 higher than a site that takes five seconds to load.  Not to mention that faster loading times can improve things like your SEO (search engine optimization) or Google Ads quality score, which may have a material effect on the traffic to your store.  Use tools like the Wix Site Speed dashboard to get a better sense of your site's performance. The Wix dashboard specifically uses real visitor data to accurately reflect what your website visitors are experiencing. It will show you how fast your website is using a number of Core Web Vitals, including: First contentful paint (FCP):  How long it takes for the first piece of content to show up on the page when your website loads Largest contentful paint (LCP): The time it takes for the largest page element to appear First input delay (FID):  How long it takes for your website to process a visitor’s first interaction with a page, such as a click or scroll Cumulative layout shift (CLS): How many times elements change positions on your page, which indicates visual stability  The Wix Site Speed dashboard provides recommendations for improving overall performance, accessibility and SEO. For example, you might be advised to compress video files before uploading them to your website. Or, you may find that you’re using too many custom fonts. Check this dashboard regularly and update your site accordingly to ensure a smooth, uninterrupted shopping experience.  Related reading: How much does an eCommerce website cost?   03. Implement SEO best practices on your product pages A recent Klarna study found that 32% percent of U.S. consumers still begin their online shopping journey with a search engine. In other words, SEO should be top of mind as you’re fine-tuning your site. There are many factors that go into SEO—but at minimum, you’ll want to make sure that you’re using keywords that are relevant, descriptive and highly searched throughout your website and product pages .  To do so, conduct keyword research for each product and page. (If you’ve got too many pages to tackle at once, focus on the pages for your best-selling or recommended products.) Keep an eye out for the most popular phrases that people are googling to discover products like yours. You can use a tool like  Wix's Semrush integration  to identify keywords and sift through a number of helpful metrics:  Search volume: The number of individuals that search for the keyword within a specific timeframe (usually a month).  Keyword difficulty: How difficult it would be to rank for that keyword. This is usually related to the amount of competition there is for a keyword and the number of backlinks those competitors have. Search intent: The purpose behind a user’s query. Are they searching with an informational intent (e.g., “how to choose the right sneakers”), navigational intent (e.g., “sneaker store near me”), commercial intent (e.g., “best deals on running sneakers”) or transactional intent (e.g., “buy Adidas Ultraboost”)? Weigh the above metrics to find the ideal keyword for each page. For example, at this stage, you might find that instead of targeting the phrase “running shoes,” you’re better off targeting “women’s running shoe size 9” because it’s more specific, has a high search volume and relevant to people who are ready to make a purchase. Once you’ve decided on the right keywords, incorporate them into your product pages via the product name, description, alt text and/or URL. Note: if you’re using Wix, you can always tap the AI text creator or AI meta tag creator for help with writing. Ecommerce consultant  Luke Carthy also recommends checking out the “People Also Ask” section  of relevant search engine results pages (SERP): “As you search more queries, you’ll surface more questions and potentially begin to identify patterns and questions that frequently appear. Take note of these details, as they’re likely to come in handy when you’re working on your descriptions.” Remember, SEO isn’t a one-and-done deal; keep an eye on your rankings and take steps to retain or improve them over time.  04. Simplify your checkout flow The average  abandoned cart rate  in eCommerce stands at a whopping 70.19%. While abandoned  shopping carts  are an inevitable part of selling online, you can reduce them by simplifying your checkout flow and removing any friction. The only way to decrease abandonment is to understand why it happens. According to a  meta-analysis of 49 studies  by Baymard Institute, cart abandonment is often a result of one of these events: Extra costs are too high (48%):  When taxes, shipping and fees end up increasing the order total unexpectedly, many customers tend to ditch their carts. Solve this problem by incorporating fees into your product pricing or offering free shipping for orders over a certain amount. The latter technique has the added benefit of encouraging customers to buy more than they may have initially intended. The site required a new account (26%):  If your website makes people create an account to proceed with checkout, you could be adding unnecessary friction to the transaction. Offer a guest checkout option to help new customers breeze through this step, then let them create an account to keep track of their purchases or access special promos after they’ve checked out. Delivery was too slow (23%):  When shoppers encounter extended delivery windows or uncertain arrival dates, they may opt to look elsewhere for quicker solutions. To mitigate this, offer expedited shipping at a higher cost or offer free shipping after a certain threshold to give them a reason to be patient. Wix users can also use the ShipStation integration to help streamline the fulfillment process.  Didn’t trust the site with credit card information (25%):  After seeing countless consumer data breaches in the news, customers may be hesitant to input their financial information on smaller business websites. Alleviate these concerns by offering alternative payment options, like PayPal or Google Pay, which hide payment information from merchants. If you use Wix Payments, you can let customers know that they’re protected by PCI Compliance, the highest marker of  eCommerce website security. Checkout process was too long or complicated (22%): Even customers who make it through lengthy checkout processes will likely feel agitated, so streamlining it is just as much a matter of user experience as it is about lowering your abandoned cart rate. Do your best to simplify form fields and condense the process to fit on a single page ( Wix checkout customizations  can be useful on this front). Offer express payment methods like those mentioned in the last bullet.  Total cost was hidden (21%): Customers want to know the total amount they’ll need to spend on shipping, fees and taxes before they enter all their information. Be transparent by displaying any extra costs as early as possible in the checkout process. Don’t forget to send emails that can help you recover abandoned orders. Learn how to set up and automate abandoned cart emails in Wix . 05. Test pricing strategies When it comes to pricing on your eCommerce site, small adjustments can make a big difference. It’s a good idea to run tests that can help you understand what offers or prices resonate with your customers without guessing. This is part of learning how to make money online . Ultimately, you’ll want to find that sweet spot where your prices aren’t too low that they cut into your margins or too high that they drive shoppers away.  There are several pricing methods worth testing:  Subscription pricing: Subscription pricing is a win-win for customers and merchants—you get recurring revenue, while customers receive convenience at a good price. For example, a feminine hygiene brand might give customers a 5% discount on each box of tampons via its tampon subscription service.  Odd-even pricing:  This popular technique suggests that prices that end in an odd number (e.g., $3.07) subconsciously signal a deal, while prices that end in an even number (e.g., $100.00) signal a luxury item. Additionally, prices that end in a 9, such as $2.99 or $29, tend to sell better than prices that are rounded up, such as $3 or $30. Pre-order pricing: Pre-order pricing lets you gauge customer demand before fully launching a product, allowing you to adjust prices based on early interest. Offering a discount for pre-orders can encourage commitment while giving you insights into how much people are willing to pay for your product. Learn how to activate pre-orders in Wix .  Comparative pricing: Help customers understand how good of a deal they’re getting by showing the original price slashed out right next to the new price. You can use this eCommerce optimization technique to price sales or clearance items or show how your prices compare to your competition. Decoy pricing: It’s said that when presented with two options, customers gravitate toward the cheaper option. When presented with three options, they tend to choose the more expensive option. Therefore, adding a third option can steer customers toward the more expensive product. Bulk discount: Mimic brands like Costco incentivize customers to spend more by offering a lower price per unit when they buy large quantities of a single item. This convinces customers to buy more in one go, which saves them money and boosts your business's sales. Price anchoring: Experiment with how you organize products on category pages to take advantage of anchoring, which is the practice of displaying products side by side to create context and perceived value. Bundle pricing: Increase your average order value (AOV) by bundling products together and offering them at a discount. Customers will love the deal they’re getting, especially if you compare the individual item prices to the bundle pricing. Gift cards, discounts and coupons: Encourage repeat purchases with one of these classic strategies. These types of incentives give shoppers a reason to spend more money while letting them decide to redeem their savings. Explore how gifts cards work on Wix , or how to offer discounts and coupons on your Wix site . Upsell/cross-sell: Upselling and cross-selling are great ways to increase order value by offering customers related or higher-end products as they shop. By suggesting complementary items or premium upgrades, you can enhance their shopping experience while growing your overall sales. Add a related products gallery  or integrate ReConvert  with your Wix site to cross-sell and upsell your customers intelligently.  06. Give your customers all the info they need In a brick-and-mortar setting, customers can touch an item, hold it, test it out, try it on and ask a sales associate any pressing questions.  When it comes to your online store, it helps to mimic this in-person shopping experience by giving customers all the information they need upfront. To this end, optimize each part of your product pages, including: Photos:  Upload photos from multiple angles. Include full-product images and close-ups. If the product is wearable, show models of different sizes wearing it. Stage the product to show customers how to use it or how to pair it with complementary products. View more  eCommerce photography  tips. Description: If customers couldn’t see the product, how would you describe it? Mention features that aren’t shown in the images as well as those that are. Include SEO keywords to make your product easier to find. Instructions: If applicable, explain how to use your product. What might be obvious to you might not be obvious to your customers. If relevant, include assembly instructions. Think beyond words when it comes to instructions. Videos or graphics can help customers visualize your products and how to use them. Shipping and return information: Hidden shipping pricing and speeds are one of the top reasons customers abandon carts, according to the same Baymard study mentioned earlier. To mitigate this, provide essential shipping information along with links to comprehensive policies on every product page. Materials: What are your products made of? List the materials in clothing, jewelry or home goods, as well as the ingredients in food and skincare products. Sizes or measurements: For wearable products, include a size guide on each product page to help customers find the right fit and reduce returns. For other types of products, like furniture, tools or appliances, provide as many product measurements as possible. Diagrams can be helpful in either case. Reviews:  Customer reviews help potential customers learn even more about your products, such as sizing or troubleshooting advice. Highlight testimonials, awards and other proof points on your site—or encourage users to leave their own reviews. Wix users can find various solutions in the Wix App Market  for showcasing and collecting feedback. Back-in-stock or pre-order status: Prominently display the in-stock status of your product. If a product is out of stock, consider giving your buyers the option to join your email list (see how to create back-in-stock notifications in Wix ) or pre-order your item on the spot.  Create an online store  with Wix today, or explore other clever eCommerce merchandising  techniques. 07. Track analytics and eCommerce metrics regularly Sales figures alone can’t give you a full picture of how your business is doing, especially online. Website-related analytics can help you fill in the blanks by pointing out obstacles that are getting in the way of the shopping experience.  Here’s a list of eCommerce KPIs and reports worth monitoring. All of these are available in Wix Analytics—track these to keep a pulse on any issues or disruptions on your site.  Traffic: Traffic indicates how many people visit your website. The goal is to have more and more traffic over time while maintaining a steady conversion rate.  To drive traffic to your online store , invest in SEO, advertising and email marketing. Conversion rate: Conversion rate measures what percentage of website visitors complete an intended action, such as making a purchase or signing up for a newsletter. If your conversion rate falls below the industry average, check for patterns in cart abandonment on your site. The culprit could be a complicated checkout flow or a slow-loading site.  Average order value (AOV): AOV measures how much your customers typically spend when they purchase something from your website. Compare your website’s AOV month over month or quarter over quarter, and look for any patterns. A decline in AOV could mean that it’s time to implement some upselling and cross-selling strategies or special deals. Bounce rate: Bounce rate measures the percentage of visits to your website that ended after just one page. A bounce rate between  20% and 45%  is common for eCommerce websites . A lower bounce rate is better than a higher one, so if yours falls above this range, check that your pages have enough relevant and engaging content (among other things).  Customer lifetime value (CLV or LTV): CLV measures how much a customer has spent on your eCommerce website over their entire relationship with your brand. Calculate your average CLV and use it as a benchmark. If this benchmark drops over time, employ retention marketing strategies to keep customers coming back for more. You could, for example, introduce a loyalty program that gamifies shopping and rewards customers for their patronage. Wix merchants can use  Wix Loyalty Program  to let customers accrue points that they can redeem for coupons. Slow-moving inventory:  If your analytics tool has a slow-moving inventory report, use it to identify products that have been sitting on your digital “shelves” for too long. Get these products moving by putting them on sale, placing them in your clearance section or bundling them with more popular products. Sales by product category: This eCommerce report can help you understand which types of products perform best on your website. Use these insights to determine which inventory to reorder and which categories to expand. For example, if your online store focuses on suitcases but you see that travel accessory sales are outperforming suitcase sales, you might decide to introduce new accessories to your inventory. Email marketing: Keep an eye on the performance of your marketing emails, such as your abandoned cart ones. There are several metrics that can be useful on this front: open rate, click-through rate and unsubscribe rate—just to name a few. A low open rate could indicate a need for stronger headlines, while a low click-through rate could warrant stronger CTAs and active copy. (Learn how to set up abandoned cart emails in Wix  or see how to integrate Klaviyo  with Wix for more advanced email needs.)  08. Personalize the shopping experience Use the data you already have to make each visitor feel like your store was built just for them. Show recommended products based on what they’ve browsed or purchased before. For example, if someone buys running shoes, highlight matching socks, water bottles or fitness gear on their next visit. Personalization doesn’t have to be complicated—even a “recently viewed” section can guide customers back to products they were interested in. Email and onsite messages can also be tailored. Send targeted promotions or product suggestions based on a shopper’s past behavior. For instance, if a customer frequently buys skincare items, offer them a discount on a new moisturizer or highlight a best-seller they haven’t tried. Wix users can integrate apps or use built-in features to automate personalized email campaigns making it easy to reach each customer with relevant offers. Dynamic content on your site helps increase engagement and conversion rates. Swap banners, pop-ups or homepage sections to reflect the visitor’s location, interests or shopping history. A returning visitor from New York might see a “Free shipping in NYC” banner while someone browsing winter gear in December sees seasonal promotions. 09. Experiment with classic sales strategies One way to get more people to complete their purchase is by promoting special deals clearly on your site. For example, flash sales and countdown banners create a sense of urgency; people are more likely to click “buy” when they feel time is running out. Meanwhile, you can use lightboxes or other pop-up messages that promote special offers and events, such as an end-of-season sale. Learn more: Setting up a lightbox in the Wix Editor  or integrating a countdown timer on your Wix Site Another easy way to keep your site engaging is by updating its design to match the time of year. For holidays like Christmas, you can use festive colors, promoted limited-edition products or add seasonal graphics to give your site a warm, holiday feel.  When Black Friday comes around, try bold, eye-catching banners that highlight deals. These changes don’t need to be huge, but they can make your site feel more relevant and timely—and put your customers in the shopping spirit.  Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist and get your business holiday-ready today. Ecommerce website optimization quick checklist When all is said and done, there are many different ways to tweak your website. Not all the tips listed above are must-dos, but at minimum, you’ll want to make sure to tick these off your list:  Type of eCommerce website Optimization strategies All eCommerce sites Use clear CTAs, fast-loading pages, SEO-friendly product pages, simple checkout, detailed product info, track analytics, personalize shopping experience, test pricing strategies, run seasonal or limited-time promotions Fashion & apparel Add size guides, high-quality images, personalized product suggestions, seasonal promotions Electronics & gadgets Show detailed specs, create comparison charts, offer upsells and cross-sells Health & beauty Highlight customer reviews, offer subscriptions, suggest related products Home & furniture Include measurement guides, bundle products, show shipping info Food & beverage Show ingredients and expiration dates, suggest related items Sports & outdoors Add gear guides, cross-sell accessories, highlight reviews, run flash sales Books & media Make search easy, bundle products, offer discounts Toys & kids Include age guides, multiple images, seasonal promotions Ecommerce website optimization FAQ What is eCommerce optimization? Ecommerce optimization refers to the practice of improving your online store to drive more sales. Examples of optimizations include increasing site speed, implementing SEO, simplifying your checkout flow and testing various pricing strategies. Why does eCommerce optimization matter? Ecommerce optimizations matter because they can help your business sell more, gain customers and make more money overall. By auditing your website’s performance before optimizing it, you can figure out where to best invest your time and resources. How is conversion rate calculated? Conversion rate is calculated by dividing the number of conversions visitors complete on your website by the number of website visitors. A conversion happens when visitors take a specific action on your website, such as adding a product to their cart or signing up for your email list. More often than not, however, sales are the main conversion goal for eCommerce websites.  What is a good eCommerce conversion rate? While eCommerce conversion rates vary by industry, the rule of thumb is that the more expensive the item, the lower the conversion rate. According to Kibo Commerce , for example, food and beverage conversion rates hover around 4.9% while home and furniture conversion rates are 1.4% on average.  What are the factors in eCommerce website optimization? Ecommerce website optimization involves enhancing factors such as website design, user experience and page load speed. Additionally, effective product categorization and search functionality play crucial roles in optimizing the user journey. Furthermore, the use of persuasive product descriptions and high-quality images can significantly impact conversion rates on an eCommerce website.

Turn your ideas into income with Wix. Secure your domain name → In the art of photography, the lens through which you see the world can also be the key to bringing home a profit. Whether you're a seasoned shutterbug or just learning your way around a camera, the potential to turn your favorite hobby into a lucrative money-maker is well within your reach. We'll guide you through 19 unique options to carve out a niche and make money as a photographer. No matter if your skill lies in portraits, landscapes, events or another specialty, there’s an opportunity for you to capitalize on it by starting a photography business . So, grab your camera, adjust your aperture and get ready to see your profits click into place. Take a shot at creating a professional photography portfolio website  with Wix. The fastest way to start making money online is by securing a domain name that fits your brand. With Wix, you can register your domain easily, establish your brand and take the first step toward building a website that attracts customers and generates revenue.  19 ways to make money as a photographer Photograph small businesses   Teach a photography class   Sell prints of your work   Open a print on demand shop   Sell your photos on stock websites   Create a photography blog   Conduct photography tours and workshops   Become a social media maven   Sell photos to magazines   Shoot portraits   Shoot events   Enter photo contests   Get gigs as an assistant photographer   Edit or retouch others’ photos   Shoot fancy cars or motorcycles   Master aerial photography with a drone   Help showcase houses for sale   Offer time-lapse photography   Become a food photographer   01. Photograph small businesses What’s one thing (nearly) everyone needs right after they start a business ? They all need a business website , and websites stand out from the competition when they’re filled with beautiful images. Hair salons, plumbers, yoga instructors, you name it—they all need images showcasing their offerings or staff members. This is where you come in. Start locally. Take a look around your neighborhood or city and speak to business owners in an informal way about what you do, and how you can help them attract more clients with professional-quality photos. Bring a tablet or laptop to show off your online portfolio examples, as people will want to see examples of your work. Don’t neglect online search, either. Not only should you search online for clients, but you should position yourself to be found by clients searching for you, as well. Understanding local SEO is key in order to become an established presence in local online search. A good starting place is to use relevant keywords across your website (such as “business photographer in [city]”) and make sure your name, address and phone number (NAP) are clearly listed on your contact page. You should also claim your Google Business Profile . What’s in a name? Try the Photography Business Name Generator  for instant inspiration. 02. Teach a photography class If you’ve been a photographer for a fair amount of time, you’ve undoubtedly acquired tons of valuable tips and techniques that less experienced photographers would love to hear about. You can turn this knowledge into a business idea  and share your expertise with others. You can offer in-person lessons locally at community centers, public parks or your own studio space (if you have one). If virtual is the way you prefer to go, you can create an online course  and teach folks from all over the world about your favorite photography tips. You can use Wix Bookings  to schedule one-on-one appointments, group sessions, classes and workshops, plus accept secure payments and offer memberships online. 03. Sell prints of your work Selling prints is a fantastic—and classic—way to turn a photography passion into profit. To get started, curate an assortment of images that best resonates with your intended target audience. Focus on your strongest, most high-resolution work as you build that catalog. Next, decide on the types of prints you want to offer, such as canvas prints, framed prints or posters. Ensure the format complements your photography style (for example, fitting a wide landscape vista fully into a horizontal print size). Partner with a reliable printing service to maintain top quality, and invest in proper packaging for protection and presentation. Setting up an online store is crucial here; you can create your own eCommerce website or use an online marketplace like Etsy to sell your work. Be sure to include high-resolution images and detailed descriptions of each print. Additionally, you can sell your work in local art shows or exhibitions in your area. Start selling—launch your online store  today with Wix. 04. Open a print on demand shop Would some of your photos look really good on a t-shirt, travel mug or iPhone case? If so, there’s a fairly simple way to kick off another eCommerce opportunity. And, best of all, it’s a business that runs itself . Print on demand (POD) lets you open an online store without the hassle of inventory management. You’ll first need to find a reliable POD provider—like Printful , which integrates with Wix. From there, it’s a matter of simply uploading your images to the platform and choosing which products to print them on, from canvas totes to fridge magnets and more. Your POD partner will handle all of the fulfillment and shipping for you, taking a percentage of the sales. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Launch your print on demand  business with Wix. 05. Sell your photos on stock websites If you have a sizable portfolio, you could try your hand selling your work on stock photo websites like iStock, Shutterstock and BigStock as a passive income idea . The commission per download depends on the platform, the type of license and many other factors. In most cases, these commissions are relatively low, so you’re unlikely to replace a full-time income with your earnings, but it can be a fun side hustle . Photutorial  estimates that royalty-free sales can earn anywhere between $0.10 and $99.50, while extended licenses can fetch up to $500. If you want to make the most money, you should focus on ultra-high quality images and regularly upload fresh content to the platform. Stock sites require you to sign up first, and your work will need to be approved by the platform. Make sure to carefully read the guidelines, as some platforms forbid you to submit the same images to competitors. Once you’re registered, you should optimize your listings with relevant keywords that answer any possible queries someone would be using to look for a photo like yours. 06. Create a photography blog Are you full of expert opinions, shareable tips and industry insight? Start a photography blog . Blogging will help establish you as an expert in the field and is a smart SEO strategy for photographers. It can also be used to generate a profit. As one option, you can place ads in your content, getting paid every time a visitor clicks on an ad from your blog. Additionally, you can place referral or affiliate links in your posts, where you receive a commission every time a visitor clicks through and makes a purchase. For example, if you recommend a flash diffuser on Amazon, and you’re an Amazon affiliate, any reader who buys through your link will earn you some money. If you have a large enough following, you may even be offered payment for featured posts or reviews about a dedicated product from a photography brand. Whichever option you decide to go with, you’ll need to generate strong, steady traffic if you want to make substantial money from this venture. This means you’ll need to publish high-quality content frequently and regularly. Start a blog  in a few clicks with Wix. 07. Conduct photography tours and workshops Do you know your hometown, local landmarks and historically-significant spaces like the back of your hand? You might want to think about becoming a tour guide. But, not just any tour guide: a photography tour guide. Vacationers and even locals are always on the look out for authentic experiences. You can offer to lead them through the maze of your city (or any other specific location) and teach them how to photograph it best. Pair up with travel agencies, join travel photographers and tourist groups on social media, and make sure your website is completely up to date. Like noted Netherlands-based landscape photographer (and Wix user) Albert Dros , entice your readers with a complete description of the photo tour in a professional yet casual manner, and add a few images to show what they can expect to see. Dros notes what to expect in an upcoming Tuscany workshop: “Early sunrises, morning fog, cats (yes, there are lots of them) and great food!” 08. Become a social media maven Like the rest of us, you probably started small on social media with a few likes from your friends and your mom’s comments under every post. Since then, maybe you’ve learned how to use social media like a professional and you now have a large collection of followers eager to see your every post. It might not sound obvious, but that’s something that you can leverage into an online business idea . Collaborating with brands and influencers is a popular practice in social media marketing. With a large enough following, you can start receiving offers to promote products, review new gear or even attend big industry events. Since you don’t want your social profiles to look like a holiday catalog, don’t jump on every single offer. Make sure your posts benefit the company you work with, but also genuinely interest and relate to your community. 09. Sell photos to magazines Between print and online formats, there are more magazines in the world than can be counted. There’s a magazine for just about every hobby, profession or topic you can think of, and no magazine goes without images. This could be a potential money-making opportunity for you. As a photographer, your work could range from covering events to shooting portraits for an interview to documenting a breaking news story. Working for magazines requires you to build a network and make a name for yourself in the industry. It’s highly recommended to start small and target local and regional publications first before reaching out to the big brands. 10. Shoot portraits Back in the day, portrait photographers needed a studio. Fortunately, you can succeed just fine without one now. Many clients like (or even prefer) outdoor or on-location portrait sessions, so you’ll find countless backdrop opportunities around your local area. As a real-life example, Wix user Captured by Cassy  has perfected this niche offering beautiful maternity, newborn, family and senior portrait photography around her scenic Snohomish, Washington home. A pro tip: don’t limit yourself to human portraits. Plenty of pet owners would love a portrait of their favorite fur baby and pay for the eye of a professional photographer. 11. Shoot events It’s one of the most tried-and-true ways to make money as a photographer. Weddings, bar mitzvahs, birthdays, corporate parties—if there’s a reason to celebrate, there’s a reason to have photos of it. Event photography is physically demanding and can be exhausting, but there’s good money to be made. The amount you can charge mostly depends on your reputation and experience level, the scale of the event, the season and the location. When quoting your clients, it’s crucial that you take into account the hours of pre- and post-production work you will spend on their package—especially for weddings, where you may need to process thousands of photos after the event. As an event photographer, you’ll need a solid website. Your online portfolio should be strong, optimized for local search and ideally feature testimonials from happy customers. Word of mouth is also very valuable in securing new clients. If you have no experience here, try shadowing a seasoned photographer as a second shooter to build your portfolio. Make your website shine with a professionally-designed portfolio template  from Wix. 12. Enter photo contests A photo competition may not necessarily offer a cash prize; some competitions might grant gift cards, new gear or even just exposure to the winner. But, it’s still a viable option in leveraging your photography skills for some sort of reward. Do a simple Google search of “best photography contests [current year]” to see what options are available, when the deadlines are and what prizes are on the table. Some publications award multiple winners with tiered prizes that can range from a new Apple Watch to thousands of dollars. You shouldn’t rely on this option if you want to make a living as a photographer, but even if you don’t win, participating in a contest is a great way to make more connections in the industry and to have your work and website featured on external websites. It’s good for your exposure, your SEO and your reputation in the industry. 13. Get gigs as an assistant photographer Not booked on a specific date? Other photographers are, and they might need your help. Just like actors, taking on a supporting role can be a very rewarding (and lucrative) option. To start, you’ll make some decent money without having to deal with all the sales, marketing and other hassles of being the main contractor. If you’re assisting with something like a wedding, this also means avoiding all of the extensive post-processing that images will require. If you’re assisting because you don’t have enough experience yet to hack it on your own, this is a great  side business idea  to build your online portfolio  and network with other professionals. To get more of these types of offers, you’ll need to be active in your local photography circles. Join photographer clubs in your area, register for professional associations and don’t neglect photo groups on Facebook and other social media platforms.   14. Edit or retouch others’ photos From a model who wants to remove stubborn flyaway hairs to a hotel owner who needs their resort to look a little more sunny in photos, many people would—and do—pay to get their images professionally retouched. If you’re gifted with editing software like Adobe Photoshop or Lightroom, this presents an open door for you to make some extra bucks. You can easily work from home and at any moment of the day (or night), making it a perfect side activity for photographers. You could even market your services directly to other photographers who don’t have time to process their own images, such as high-volume commercial photographers. Before starting, use your photography website to feature before and after editing samples showcasing your capabilities. 15. Shoot fancy cars or motorcycles We all know that one person whose world revolves around their beloved car or motorcycle. They have countless snapshots of it on their phone, and they might even have some professional shots on hand, too. Why not swerve into this exciting field yourself? Car and bike enthusiasts (and manufacturers, at the higher level) are always on the lookout for striking images that highlight the beauty, performance and uniqueness of their vehicles. Take Wix user Will Pohlman  for example. Pohlman’s extensive portfolio showcases a number of high-performance vehicles at speed, parked up and even up close for details of the interior, engine and wheels. To excel in automotive photography, you must have a keen eye for details and understand more specialized shooting techniques, like light painting and intentional blur. You should know a thing or two about cars, too. This is a field that offers a blend of artistic expression and technical skill, so you’ll want to bring both to the table. 16. Master aerial photography with a drone Aerial photography is a newer niche that has taken off in recent years (no pun intended) with the popularity of drones. If you have a drone and the skills to pilot it, you can turn your airborne camera into a tool for profit. Drones equipped with high-quality cameras enable you to capture breathtaking landscapes, cityscapes and even events from unique angles. Real estate agencies, travel companies, couples getting married and event planners are just a few of the potential clients who could benefit from adding aerial shots to their collection. Note that there are some rules for drones established by the FAA for airspace safety. All drone pilots are required to pass The Recreational UAS Safety Test (TRUST) , which you can take online for free. Drones that weigh over 55 pounds, even if recreational, must be registered with the FAADroneZone . If you’re flying commercially, you’ll need to obtain a Part 107 license from the FAA as well. Add a smooth background gradient to make your design pop instantly. 17. Help showcase houses for sale Real estate photography is a consistently high-demand niche that can be a profitable avenue for you to explore. Whether you're capturing cozy homes or luxurious estates, agents are always looking for images that can play a vital role in attracting potential buyers. To succeed here, you should have a knack for capturing interiors and showcasing their various features in flattering ways, even in challenging situations such as dim lighting or small, oddly-shaped rooms. You should have professional lighting on hand and a dependable wide-angle lens. Understanding high dynamic range (HDR), which is commonly used for this type of photography, is another major plus. Networking with local real estate agents, brokers and property developers can help you quickly establish a steady stream of clients. 18. Offer time-lapse photography Time-lapse photography is a beautiful technique that condenses hours, days or even months into captivating short videos or sequences. Time-lapse videos are fairly popular for things like marketing campaigns, construction documentation and creative projects. Whether you're capturing the growth of a plant, the renovation of a building or the passage of time in a bustling city, your time-lapse skills can find a wide range of creative clients. This is another avenue that will require some advanced technical skill, but it can be a really unique option that sets you apart from the crowd. Apart from a decent camera, you’ll need a tripod and an intervalometer to measure the time. 19. Become a food photographer Who isn’t mesmerized looking at pictures of delicious food? Food photography offers a myriad of unique business ideas  for photographers. You can find work locally with restaurants, food trucks or catering services that need help showing off their menus online, or you can go the commercial route and work with bigger brands, grocery stores or food bloggers. Styling food is as much of an art as shooting it, so you’ll want to be skilled in this area. Note Wix user Imagery of Food  as an example; dishes should be perfectly plated, free of splatters or spills, and expertly framed to show off the best bite. This is all showcased with precision in Imagery of Food’s portfolio. Lighting, color correction and post processing treatment are also key skills you’ll need, as it’s critical to make the food look as natural and appetizing as possible. Getting started is as easy as visiting a few local eateries and asking if they could use some professional food photography. Once you get a portfolio established and word of mouth spreads, more clients will come knocking. Learn more: Is Wix good for photographers? How much money can you make as a photographer? Like most self-directed businesses, the amount of money you can make as a photographer will vary depending on a number of factors, including your skill level, business model, equipment and availability. Below are a few general ballparks to give you a realistic idea: Portrait photographer:  Portrait photographers often charge anywhere from $150 to $370 per hour , depending on their expertise, location and the number of people (e.g., senior portrait vs. family portrait). Wedding photographer: Wedding photographers command a broad price range starting at $1,000 to $3,000 per wedding . In big cities or popular wedding destinations, prices can reach significantly higher than that. Note that add-ons like prints, photo albums or online galleries can impact your pricing, too. Photo retoucher:  Photo retouchers can earn between $20 per hour to over $150 per hour , depending on their skill level and the complexity of the job. Commercial photographer:  Commercial photographers working on advertising campaigns or product shoots can earn anywhere from $1,000 to $5,000 per gig or more . Real estate photographer:  Real estate photographers typically charge around $150 to $350 per hour . Some opt to charge per property instead. Stock photo photographer: Income from stock photography varies widely. Successful contributors can earn anywhere from a few hundred to several thousand dollars per month. Create a website for free with Wix and watch the profits roll in.

As a photographer you need a website that not only showcases your work in its best possible light but also supports your business needs — whether it comes to selling online or booking clients. With all this in mind, it makes sense to ask is Wix good for photographers? To answer that this post explains why Wix stands out as one of the best website builders for photographers and how it can help you start and grow your photography business. Why is Wix good for photographers? Drag and drop editor for easy website design Powerful image galleries Integrated business tools for client bookings, payments and sales SEO and marketing tools to attract more clients Affordable plans with scalable options Customization without coding Reliable web hosting and security 01. Drag and drop editor for easy website design Wix offers a drag-and-drop website builder that makes learning how to start a website straightforward. It provides: Intuitive editing tools that let you place images, text and galleries exactly where you want. Pre-designed website templates made specifically for photographers, featuring clean layouts focused on visuals. Explore Wix's range of photography website templates to get started. Mobile-friendly designs so your portfolio website design looks great on phones and tablets without extra work. Learn more: How to make a photography website 02. Powerful image galleries and portfolio options As a photographer displaying your photos online in the best way is crucial. Wix includes several gallery types that you can use to highlight your work on your photography website. Grid galleries for a classic, organized look. Masonry layouts that adapt to different image sizes for a dynamic feel. Slideshow galleries to tell a story with a sequence of images. Full-screen lightboxes that let visitors focus on each photo without distractions. You can also add captions, titles and links to each image, making it easy to share details about your shoots or direct visitors to book sessions. The galleries also load quickly, which keeps visitors engaged and improves your site’s performance. 03. Integrated tools for client bookings and sales Many photographers want more than just an online portfolio —they want to book clients and sell prints or digital downloads directly from their website. Wix is a great option for this because it includes: Online booking system where clients can schedule sessions and pay deposits. E-commerce platform to sell prints, photo books, or digital files. Secure payment options including credit cards and PayPal. Automated email confirmations and reminders to keep clients informed Lets say you're a portrait photographer, you can create a website with Wix and then easily set up a booking calendar that includes your available time slots. Clients can book, pay upfront and then will receive reminders automatically. Not only do you get a great website to display your work with Wix but you also get a business assistant too. 04. SEO and marketing tools to attract more clients Having a great looking website is only part of why you Wix as a photographer. Wix also helps you get found online with tools to improve your chances of appearing in search engines and other ways to market your work. Integrated SEO tool guides you through optimizing your site’s titles, descriptions and keywords. Blog maker so you can share photography tips, behind-the-scenes stories, or client testimonials. Email marketing integration to build a mailing list and send newsletters. Social media buttons that link your site to Instagram, Facebook, and more. All of these integrated marketing tools help you as a photographer build an audience and then turn visitors into clients. If you're a travel photographer you can create a blog on your site to share stories from shoots around the world, attracting readers who might book a session or buy prints from you. 05. Affordable pricing plans with scalable options Wix offers a range of paid plans, including a free option with Wix branding and ads. For photographers serious about their business, premium plans remove ads, allow you to connect a custom domain and unlock more storage and bandwidth. Light plans are affordable and include enough features for a simple portfolio. Core plans support online payments and e-commerce. Business and business elite offer priority support and extra marketing tools. This flexibility with pricing means as a photographer you can start small and upgrade as your business grows. For example, as a beginner photographer you might start with a basic plan to showcase your work, then move to a business plan when you're ready to sell prints. 06. Website design customization without coding As a photographer you need your website to reflect your unique style and talent. Wix allows for website design customization without needing to write code: Change fonts, colors and layouts with simple controls. Add custom sections like client testimonials, pricing tables or contact forms. Use Wix’s App Market to add features like Instagram feeds, live chat, or booking widgets. If you're looking for even more customization, Wix Studio might be the best option for you. It provides Wix Studio advanced design freedom via responsive layouts, CSS/API access, and AI tools such as visual sitemaps. 07. Reliable web hosting and security Wix hosts your website on its servers, so you don’t need to worry about finding a separate hosting provider. This includes: Fast loading speeds thanks to Wix’s global content delivery network . SSL certificates to secure your site and protect client data. Learn more about how to get an SSL certificate. Automatic backups and updates handled by Wix. What does all of this mean for you as a photographer? It means your site is always live and functioning. Examples of photographers using Wix Paul Carter Photography Paul Carter ’s photography website is an excellent example of a professional and versatile portfolio. The site effectively showcases a wide range of photography services, from weddings to commercial and property photography, with detailed descriptions and visually appealing galleries. Its clean and organized layout ensures an easy browsing experience, while the inclusion of service-specific pages adds a personalized touch. Be inspired by these photography website examples , all built on Wix. Marion Bergin Marion Bergin ' s photography website is a prime example of how simplicity and focus can create a powerful online presence. The site emphasizes the photographer's work through clean design and high-quality visuals, ensuring that the images take center stage. Its minimalist approach enhances the user experience, making it easy to navigate and explore.

Get started by:  Creating an online store →  |  Getting a domain → Learning how to sell photos can be the first step toward turning your creative passion into a real business. This guide will walk you through everything you need to know, from finding your niche to building a website that makes it easy for customers to buy your work. You've already honed your skills behind the lens and now it's time to build a photography business that shows off your talent. With a professional website builder like Wix, you can create a stunning photography portfolio and an online store all in one place, giving you full control over your brand and your photo sales. TL;DR: How to sell photos online Here’s what you’ll find in this guide. For professional photographers, a dedicated website is your gallery and your storefront. It allows you to present your work exactly how you want, build a direct relationship with your customers and keep the profits from your sales without paying commissions to third-party marketplaces. Step Action 01. Define your photography niche Specialize in a specific style to attract a dedicated audience. 02. Choose an ecommerce website builder Select a platform that offers beautiful galleries and e-commerce tools. 03. Build your online photography portfolio Curate your best work to create a powerful first impression. 04. Set up your online store Add your photos as products, set prices, and configure payment options. 05. Market your photography Promote your website and photos to reach potential buyers. How to sell photos in 5 easy steps Turning your camera roll into a revenue stream is more straightforward than you might think. Following these steps will help you set up a professional photography business, attract customers and start making sales. Define your photography niche Choose an ecommerce website builder Build your online photography portfolio Setup your online store Market your photos 01. Define your photography niche Before you start selling online, it helps to know what makes your work special. Are you drawn to breathtaking landscapes, intimate portraits or dynamic street photography? Focusing on a specific niche helps you stand out and attract an audience that genuinely loves your style. It also makes your marketing much more effective because you know exactly who you're talking to. Think about what you enjoy shooting most and what you do best. Your niche could be as broad as travel photography or as specific as black-and-white photos of coastal cities. Once you have a clear focus, you can build a photography portfolio and brand that speaks directly to your ideal customer. 02. Choose an ecommerce website builder Your website is your personal art gallery and you need a platform that not only makes your photos look their best but helps you sell them too. A professional ecommerce website builder like Wix gives you everything you need to create a stunning portfolio and run an online store. You can choose from hundreds of designer-made website templates created specifically for photographers. Explore these photography website templates to get started. Look for an ecommerce builder , like Wix, that offers high-resolution image galleries, secure e-commerce capabilities and creative freedom. With Wix you you can easily sell your photos as digital downloads or high-quality prints. It also includes payment processing and even partners with print-on-demand services, so you have multiple ways to sell your photos online. 03. Build your online photography portfolio Your portfolio website is the heart of your website. This is your chance to make a strong first impression, so it's important to curate your best images. Choose a selection of photos that showcase your unique style, technical skill and the niche you've chosen. Quality over quantity is the rule here and a small collection of amazing shots is more powerful than a large gallery of average ones. Organize your portfolio into logical galleries or projects. This helps visitors navigate your work and understand your range as a photographer. Use a clean, modern layout that puts the focus on your images, letting them shine without distraction. Be inspired: Portfolio websites to learn from 04. Set up your online store Once your portfolio is ready, it's time to turn it into a store. Decide how you want to sell your photos. You can offer them as digital downloads, which is great for clients who need images for websites or marketing. Or, you can sell them as physical prints, canvases or other products. With an online store website builder like Wix, selling online is simple. You can upload your images, set your prices and write compelling descriptions for each piece. Configure your payment options to accept credit cards and other methods. If you sell prints, you can connect to a print-on-demand service that will handle the printing and shipping for you. 05. Market your photos With your website live and your store open, you need to let people know you're in business. Start by sharing your website on your social media channels. Use platforms like Instagram and Pinterest, which are highly visual and perfect for photographers. Post your best work and always include a link back to your site. Consider starting a blog on your website to share the stories behind your photos or offer photography tips. This can help attract visitors through search engines and establish you as an expert. You can also use email marketing to build a list of followers and notify them when you add new photos to your store. How to sell photos FAQ What type of photos sell best? Photos that evoke emotion and tell a story tend to sell very well. People often buy images they can connect with personally. Popular categories include breathtaking landscapes, authentic human portraits, high-quality food photography and images of people working or collaborating, which are in high demand for businesses. Should I sell my photos on my own website or a stock photo site? Selling on your own website gives you complete creative control and lets you keep 100% of the profits. Stock photo sites can offer wider exposure to larger audiences but provide a much smaller commission on each sale. Many photographers do both, using stock sites for extra income while directing serious clients to their personal website. How should I price my photos? Pricing depends on several factors, including whether you're selling a digital license or a physical print, the image resolution, your experience level and usage rights. For prints, you'll need to account for printing and shipping costs. Research what other photographers in your niche are charging to get a good baseline but don't be afraid to price your work based on its value.

Turn your ideas into a website you love with Wix →   If you want to know how to create a dance studio website, this guide will walk you through the process step by step. Creating a website is one of the most important foundations for turning your dance studio idea into a real, thriving business. When starting a dance studio , one of your first steps should be learning how to build a website . A well-designed dance studio website can help you attract new students, showcase your classes, highlight your instructors and build your dance brand. Beyond providing information, it makes your studio easy to find and encourages potential students to join. This blog will guide you on how to create a dance studio website and show you why it’s essential for your business. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a dance studio website? A dance portfolio  or website provides potential clients with an insight into what you offer, from class schedules to instructor bios and even allows for online registration. Portfolio websites should reflect the essence of your studio's dance offerings and become a hub for your community. How to create a dance studio website in 6 steps Step Summary 01. Choose the right website builder Pick a platform that fits your skills and budget while offering templates, hosting, security and domain options. 02. Design your dance studio website Create a user-friendly, branded website with a memorable URL, visuals and essential features like contact forms and online registration. 03. Create relevant content Share a blog, About Us page, testimonials and success stories to engage visitors and build trust. 04. Add functionality for your dance studio business Include online payments, class registration, scheduling tools, mobile-friendly design and fast loading times. 05. Market your dance studio website Use SEO, local optimization, fresh content and clear calls to action to attract and convert students. 06. Measure your website’s success and drive growth Track analytics, monitor conversions, collect feedback, perform A/B testing and update your site regularly. Choose the right website builder for your dance website Design your dance studio website Create relevant content Add functionality for your dance studio business Market your dance studio business Measuring your website’s success and driving growth 01. Choose the right website builder for your dance website Selecting the right platform to build your dance studio website is a decision that can significantly impact how effectively you create and manage your website. With numerous options available, it's essential to weigh the pros and cons of each to find the best fit for your needs. When it comes to website builders, there are several popular choices, each with its unique set of features. You'll want to consider ease of use, customization options, and specific functionalities tailored to dance studios. Consider your website builder’s website infrastructure  including   reliable web hosting , security features and registering a domain name . Learn more: How to register a domain Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix " What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. " Ask yourself, how easy it is to maintain and manage a website with your chosen website builder. For example, does it offer automatic backups and recovery? Is a SSL certificate included? Creating a website with Wix  means access to its drag-and-drop interface, AI website builder , enterprise level website security  features and secure hosting. Wix is user-friendly and offers a range of website templates perfect for dance studios. Dance studio website template Dance student website template Online dance lessons template 02. Design your dance studio website Designing a website  is more than just making it look great, it's about creating a user-friendly experience that captures  the spirit of your studio. Here are some key elements to focus on when designing your site. Choose an easy to remember domain name and URL Your  website's URL  is your online address. It should be simple, memorable and reflective of your brand. Avoid complicated spellings and consider using keywords like "dance" or "studio" to improve search engine visibility. Design with your dance brand in mind Your website should be a visual representation of your brand's personality. Choose colors, fonts and imagery that align with the vibe of your studio—whether that's elegant ballet, energetic hip-hop or anything in between. Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs Include essential features for your dance studio website To make sure your website isn't just beautiful but also functional, include some of these important features: Contact forms : Make it easy for potential students to reach out with questions or sign up for classes. Online registration systems:  Streamline the enrollment process with online sign-ups for classes and events. Multimedia elements:  Showcase your studio with photos and videos of classes, performances and happy students. Social media integration:  Connect your social profiles to engage with students on platforms they use daily. Calendar and schedules: Keep everyone informed with an up-to-date calendar of events, class schedules and important announcements. 03. Create relevant website content Your dance studio website needs to be more than just visually appealing—it should also contain content that engages visitors and encourages them to become part of your dance community. Here's how to create content that resonates with your audience and helps convert them into loyal customers. Start a dance blog Making a blog  can be a powerful tool for attracting visitors to your website. Share insights about dance techniques, industry trends or spotlight successful students and instructors. This not only positions you as an authority in the dance world but also helps with search engine optimization (SEO). Prioritize your About Us page  Your "About Us" page is where you tell your studio's story. Include information about your mission, teaching philosophy and the journey of your studio. This personal touch can make a big difference in connecting with prospective students. Include update contact information Ensure that your contact information is easy to find and up-to-date. Consider including a phone number, email address and physical location if applicable. This transparency builds trust with your potential clients. Add testimonials and social proof Testimonials : Share reviews from happy students or parents to provide social proof and build credibility. Success stories:  Highlight stories of students who have achieved their dance goals through your studio. Awards and recognitions : If your studio has received any awards or recognitions, make sure they're prominently displayed on your site. 04. Add functionality for your dance studio business A successful dance studio website must be more than just well-designed, it needs to be functional and provide a seamless user experience. In fact, 48% of dance studios experienced growth  after adopting online booking systems, showing how digital tools can directly impact success. Here's how to make sure your website is both practical and enjoyable for visitors: Implement ePayments and online class registration Offering online payment options and easy class registration can set your studio apart, so include: ePayments : Integrate secure payment gateways  to allow for hassle-free transactions. Online registration : Simplify the sign-up process with digital forms that can be completed anytime, anywhere. Scheduling software : Use booking tools to allow students to book classes online.  Ensure mobile-friendliness and fast loading times With more people than ever before using their smartphones to browse the web, your site must perform well on all devices: Mobile-friendly design : Ensure your website adjusts smoothly to different screen sizes for optimal viewing. Learn more about creating a mobile friendly website .  Fast loading times:  Optimize images and streamline code to reduce loading times, keeping visitors engaged. Check website content and usability To keep potential clients on your site longer, focus on these areas: Easy navigation:  Organize your content in a clear, logical manner with intuitive menus and clear calls-to-action. Readability best practices:  Use headings, bullet points, and short paragraphs to make content easy to scan. Using white space:  Avoid clutter by using white space effectively, which helps reduce cognitive overload for visitors. 05. Market your dance studio website Once your dance studio website is live, it's time to focus on attracting visitors and converting them into students. Effective marketing strategies  can help you reach a wider audience and grow your business. Strategies for SEO and driving traffic Search engine optimization (SEO) can be effective  for making your website more visible in search results: Keyword research:  Identify terms that potential clients use to find dance studios and incorporate them into your content. Local SEO:  Optimize for local search terms to attract students in your area. Quality content : Regularly update your site with fresh, relevant content that engages readers and keeps them coming back. Use effective calls to action Guide visitor behavior on your website by using clear calls to action (CTAs): Sign-up buttons:  Encourage visitors to register for classes with prominent sign-up buttons. Newsletter subscriptions:  Offer valuable insights or discounts to those who subscribe to your mailing list. Trial offers:  Promote special trial offers or introductory classes to entice new students. 06. Measuring your website’s success and driving growth To ensure your dance studio website remains a powerful tool for your business, it's important to measure its performance and make ongoing improvements. Here's how to analyze and refine your website for maximum impact. Website performance Understanding how visitors interact with your site can provide valuable insights on improving their behavior: Analytics tools : Use analytics tools, such as Wix Analytics , to track visitor behavior, such as the most visited pages, how long they stay and the bounce rate. Conversion rates:  Monitor how many website visitors are taking desired actions, like signing up for classes or contacting your studio. Based on the data you collect, consider these strategies for improving your website: User feedback:  Collect feedback from students and site visitors to understand their needs and preferences. A/B testing : Experiment with different versions of web pages to see which elements perform best. Stay updated : Keep abreast of the latest web design trends and SEO practices to ensure your site remains current. What are the main benefits of a dance website? First impressions count: Your website often gives potential clients their first impression of your studio. A professional site can make all the difference in attracting new students. Accessibility : With information available 24/7, your clients can find out about classes or events at their convenience. Marketing tool:  Your site is an essential tool for marketing your classes and special events. Community building : It can serve as a platform for building a community around your dance studio by sharing news, updates and highlights. Increased visibility : A well-optimized website can help you rank higher in search engine results, making it easier for potential students to find you. Looking to create a website fast? With the Wix AI website builder  you can build a professional website in minutes. Dance studio website examples built on Wix Paradise dance studio Paradise dance studio  calls itself a dancer's getaway and provides a wide range of dance classes — from ballet to hip hop. They offer weekly lessons and monthly memberships. Studio B dance company Studio B  is a dance company open to everyone, from beginners to advanced levels. They also have both recreational and competitive classes. Their goal is to foster a love for dance in all of their students. How to create a dance studio website FAQ How can I make my dance studio website stand out? Unique branding : Develop a strong brand identity with a memorable logo, color scheme and voice. Quality content:  Offer valuable content such as informative blog posts, engaging videos and inspiring success stories. User testimonials:  Showcase positive reviews and testimonials from your students to build trust. What should I include in my dance studio website? How often should I update my dance studio website?

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Web design portfolio examples show how successful designers present their work, structure their content and use an online portfolio  to attract clients. If you’re building or refining your own online portfolio, reviewing real-world best portfolio websites can help you understand what works and why. Below, we break down standout web design portfolios and highlight the elements that make them effective, so you can confidently create a website that reflects your skills, your brand and the value you bring to clients. New to the web design world? Learn how to start a website with this easy guide. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: web design portfolio examples We’ve handpicked these inspiring web design portfolio examples that really know how to show off creativity and skill while keeping things clear and easy to use. These portfolios prove that great design isn’t just about flashy visuals. It's about making a connection with visitors and showing your unique style in a way that feels welcoming. From smooth navigation to personal touches, each example offers fresh ideas to help you build a portfolio that stands out and gets noticed. Key features that make web design portfolios work so well Feature Why it matters Striking visuals Captures attention quickly through strong visuals, animation and subtle microinteractions that enhance usability Easy navigation Makes it simple to browse projects and find details Designer personality Highlights your unique style and creative identity Portfolio presentation Shows your work through galleries, categories or project pages Strong branding Builds trust and makes your portfolio memorable Learn more: Why do I need a portfolio? 10 web design portfolio examples No matter how many client sites you may have worked on, sometimes creating a site for yourself can feel like the hardest job of all. Not sure where to get started? These web design portfolio examples will help get your creative juices flowing. Olya Black AST & Partners Zhoosh Web Design + Branding Vision Marketing Hausman Graphics Digital Edge DA Creative Simple Sweet Sites Sophie Westfall Perwixt Web Design 01. Olya Black Olya Black’s web design portfolio excels in its simplicity. The minimalist menu is easy to read, and the clean gallery layout only shows two examples per row to help visitors focus. "Another nice touch: when you hover over an image, it magnifies, communicating to visitors that they can click to learn more. Doing so opens a lightbox that features a screen recording of the entire site. Did you know? Wix's AI website builder  and portfolio tools can simplify your work. Get a custom-designed portfolio, then bulk-upload and organize your images in just a few clicks. 02. AST & Partners The black background of the AST & Partners portfolio adds drama and allows the site screenshots to shine. Another highlight is the scrolling effect, which fills the laptop and phone with work sample images, as text floats into view on the right. This unconventional design choice shows clients who want a unique website that AST & Partners will deliver. 03. Zhoosh Web + Branding Zhoosh Web + Branding masters an important element of portfolio websites: white space. By using white space (or in this case, beige space), Zhoosh Creative draws attention to portfolio elements, like services, team members and testimonials. Another noteworthy aspect is their adept use of animation. The letters in the main header function as windows to a mesmerizing video of moving water, enticing viewers to linger longer than expected. Beneath it, a 3D visual of a laptop reveals a screen recording of their latest project. 04. Vision Marketing Animation is the name of the game for Vision Marketing’s website design portfolio , which shows a video of the team in action above the fold. Thanks to translucent overlay and simple text, this background video is effective rather than distracting. 05. Hausman Graphics This web designer portfolio example from Hausman Graphics demonstrates how to create an effective call-to-action button. The “Start a Project” button at the top of the page stands out thanks to the contrast of its white face against the black background. The arrow emphasizes that this button will help potential clients move their project along. 06. Digital Edge Digital Edge wows with this website design portfolio example thanks to the video of clouds rolling in on a mountainscape, which emphasizes the headline’s reference to a “digital landscape.” The italicized font matches the motion of the clouds for further parallelism. 07. DA Creative DA Creative makes each entry to their web design portfolio stand out by displaying them in non-uniform tiles. One example takes up a third of the width of the page, while the other takes up the remaining two thirds of the width. This unconventional layout allows DA Creative to show off the breadth of their portfolio while highlighting their best work. 08. Simple Sweet Sites True to its name, Simple Sweet Sites takes a no-nonsense approach to their portfolio design. Instead of previewing these projects with images, the web designer lists all client names in buttons that link to live client websites. When you hover over the buttons, they turn a blue-green color that contrasts against the gray, clearly indicating their clickability. If you’ve also worked with dozens of clients and are pressed for time, this layout could be an efficient solution for showing off your work. 09. Sophie Westfall Sophie Westfall 's portfolio nails that elusive balance between personality and professionalism. From the moment you land on the homepage, you're greeted with a clean, type-led design that feels modern without trying too hard. The choice of fonts, paired with vibrant website color schemes and soft animation, creates a sophisticated yet approachable vibe—ideal for a brand designer looking to connect with creative clients. Her case studies are especially strong. Each project is framed as a visual story, not just a list of deliverables. She shows the why behind her work, not just the what—and that’s exactly what makes a portfolio stand out in a sea of pretty pictures. Add to that: crisp copy, thoughtful white space and a site structure that makes exploring feel effortless. This is a masterclass in designing for clarity and emotional connection. 10. Perwixt Web Design This site takes a bold, expressive approach—and totally owns it. Perwixt Web Design doesn’t shy away from making a strong visual statement. The homepage hits you with full-screen visuals, confident typography and dynamic transitions that reflect the brand’s experimental design ethos. The studio positions itself as a creative force, and everything from the scroll behavior to the dark mode aesthetic reinforces that identity. But what makes it work is that the visuals never overpower the messaging. Each project is showcased with sharp images and short, punchy descriptions that let the work speak for itself. There’s a clear creative direction throughout, with just enough interactivity to keep users engaged without feeling overwhelmed. It’s the kind of portfolio that not only shows off design skill—but makes you feel it. What to include on your web design portfolio Here are some of the things you should include on your web design portfolio website. These elements apply across many types of projects, whether you’re showcasing eCommerce sites, corporate websites, nonprofit initiatives, educational platforms, event pages or personal brand work: Homepage: The homepage is the first thing potential clients will see, so it's important to make a good impression. The homepage should include a brief introduction about you and your work, as well as a selection of your best projects. About page: The about page should give potential clients a more detailed overview of your skills, experience and personality. This is a good place to share your story and what motivates you as a web designer. Portfolio: The portfolio is the heart of your website, so it's important to make sure it's well-curated and visually appealing. Your online portfolio should include a selection of your best work, with clear and concise descriptions of each project. Work samples:  Share screenshots of your best work or link directly to the sites you’ve designed. Testimonials: Share testimonials from happy clients, whether in the form of quotes, star ratings, social posts or other user-generated content, to boost your credibility. Contact page: The contact page should include your contact information, such as your email address, phone number and social media profiles. You can also create an online form  so that visitors don’t need to navigate away from your portfolio to get in touch. Calls to action:  Place CTAs throughout your portfolio to encourage prospective clients to contact you, book a consultation, sign up for your newsletter or achieve any other goal you have in mind. In addition to these essential elements, you may also want to consider including the following on your web design portfolio website: Blog: Starting a blog is a great way to share your thoughts and ideas about web design, as well as to showcase new projects you're working on. Case studies: Explain what challenges clients were facing before they hired you, how you solved their problems and what kind of results you helped them achieve. By demonstrating your process with wireframes, mockups or idea notes, you can add a more personal and compelling touch to your case studies. Skills: List your skills and experience so potential clients can see what you're capable of. Awards and recognition: If you've won any awards or been recognized for your work, be sure to mention them on your website. Social media links: Include links to your social media profiles so potential clients can connect with you and see more of your work. Learn more: How to start a web design business How to make a great web design portfolio A great web design portfolio is one that showcases your skills, experience and creativity in a way that is visually appealing and easy to navigate. Here are some tips for creating a great web design portfolio: Select your best work. When selecting projects to include in your portfolio, choose projects that are the most representative of your skills and experience. Make sure the projects are well-designed and visually appealing. Write clear and concise descriptions. For each project, be sure to write a clear and concise description that highlights your role in the project and the results you achieved. Use high-quality images and videos. Images and videos can be a great way to showcase your work and make your portfolio more visually appealing. Be sure to use high-quality images and videos that are relevant to your projects. Make it mobile-friendly. More and more people are viewing websites on mobile devices, so it's important to make sure your portfolio is mobile-friendly. This means ensuring that the text and images are easy to read on smaller screens. Use high-quality images and videos. Images and videos can be a great way to showcase your work and make your portfolio more visually appealing. Be sure to use great images and videos that are relevant to your projects. Get feedback. Once you've created your portfolio, ask friends, family and colleagues for feedback. This will help you identify any areas that need improvement. Learn more: What is a portfolio? Web design portfolios FAQ How do I create a web designer portfolio? While learning how to make a portfolio from scratch may seem like a good way to showcase your capabilities, it can actually take time away from working on client projects. Consider starting with a portfolio template , then customizing it to fit your brand. You’ll save a ton of time, and the best templates will help to showcase your work in a professional, yet creative way. Note: If you use Wix, you can adjust the template’s code with Velo to really make it your own or use Wix Studio for a more advanced web creation process. Do web designers need a portfolio? Whether you currently design websites in-house or as a freelancer, you need a professional portfolio to: Showcase your work to potential clients and employers Communicate your skillset Keep an archive of past work Offer clients inspiration for their projects Tell people how to get in touch with you The bottom line: Having a website design portfolio is a must for anyone in the field. What is a web design portfolio vs a web developer portfolio? A web designer's portfolio showcases visual and user interface skills, emphasizing aesthetics, layout and design principles. In contrast, a web developer's portfolio focuses on coding proficiency, functionality and technical expertise, highlighting projects with robust back-end development. Both portfolios should reflect a strong understanding of client needs, problem-solving and successful project outcomes for their respective roles in making a website. How often should I update my web design portfolio? Update your web design portfolio every 6–12 months or after completing significant projects. Regular updates showcase growth, keep content relevant and ensure alignment with current design trends and job market demands. Should I add a blog or resources section to attract more visitors? Yes, adding a blog or resources section can attract more visitors by showcasing expertise, improving SEO, and providing value to potential clients or employers. Share industry insights, design tips or case studies to establish authority. Check the content aligns with your portfolio's purpose and complements your professional brand. Should I include links to my social media or design community profiles? Yes, include links to relevant social media or design community profiles, like LinkedIn, to showcase additional work, network and to help you engage with the design community. Should I include projects that were team collaborations and how do I credit my contributions? Yes, include team collaboration projects to demonstrate your ability to work in a team. Clearly credit your contributions by specifying your role, tasks and impact. Highlight how your input influenced the project's success while acknowledging the collective effort.

Ready to let your work shine? Build your portfolio →   Crafting a portfolio as a social media manager does more than just highlight your best work; it gives potential clients and employers a peek behind the curtain. They get to see what you create, as well as how you think, plan and execute—essentially, the full story of your professional prowess. Learning how to build a website for free  that highlights your creative process and showcases the results of your hard work adds a deeper, more personal dimension to your portfolio. To help you get the ball rolling, we’re going to share social media portfolio examples to spark your curiosity and give you a rundown on how to make a website for your business that stands out. Learn more: What is a portfolio? Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: social media portfolio examples A well-made portfolio can help you stand out and get hired. This guide breaks down what to include in a social media portfolio and how to design one that shows off your skills. You'll also find six real portfolio examples—from personal brands to agency work—that highlight different approaches and strengths. Along the way, we’ll walk you through practical tips for building your own portfolio, with a focus on clarity, creativity and credibility. What makes a strong social media portfolio What to include Why it matters A mix of content samples Shows your range—formats, platforms and campaign types Before-and-after performance data Helps prove your impact with numbers (when possible) Campaign goals and outcomes Gives context and shows strategic thinking Platform-specific experience Highlights your fluency in tools like Instagram, TikTok or LinkedIn A short overview of your role Clarifies what you did vs. what the brand/client provided Clear navigation and layout Makes it easy for viewers to scan and explore your work Contact info or CTA Makes next steps obvious for potential clients or employers What is a social media portfolio? A social media portfolio is a curated collection of your best work and accomplishments in the world of social media management. It should showcase your skills, experience and success in engaging audiences, creating content and managing online communities. Think of it as a visual resume that highlights your social media expertise and experience. Ready to make a portfolio website ? Get started with Wix. Why you need a social media portfolio Building a professional portfolio gives you the opportunity to control the narrative around your work. It’s a space where you can embed your greatest hits, share case studies, explain your strategy, share your results, display testimonials from happy clients or whatever else you think will help you grab the spotlight. It also simplifies networking and applying to jobs—the second an opportunity presents itself, you can share the link to your portfolio without giving it a second thought. Learn more: Why do I need a portfolio? When you have this polished collection of your work at the ready, you can land new clients and jobs more easily. You can even make it easier for visitors to get in touch by embedding a contact form or including your contact information on your portfolio. 6 standout social media portfolio examples—and what you can learn from them These stellar social media manager portfolios will leave you feeling inspired and motivated to create the best portfolio websites you can. Wilhelmina Rose Lauren Nicole Miller Summer Zhou Monique Bonds Alex George Michelle M. Gossett 01. Wilhelmina Rose In Wilhelmina Rose ’s social media portfolio, her work as a social media and marketing strategist speaks for itself. The homepage displays a grid of colorful, enticing case studies, some of which have video previews to draw you in. These standout case studies explain how Wilhelmina works as a social media strategist. Her case study with skincare brand Starface, for example, demonstrates how she used social media to educate customers on an innovative new product: a waterless body wash, called PLUS. Using the Wix Media Manager , Wilhelmina was able to upload and edit custom images to spruce up her website. 02. Lauren Nicole Miller With her text-heavy website, Lauren Nicole Miller uses her portfolio to take total control of her narrative. She effectively conveys her personality, helping visitors connect with her and demonstrating her voice as a writer. But Lauren recognizes that to get people to read, she’s going to need to give them a feast for the eyes. She expertly uses typography to welcome visitors into her digital home. The font she uses for her headers and links (Tropiline Regular) perfectly balances the need to give visitors some razzle dazzle while maintaining a sense of professionalism. Her resume is thorough—dedicating a paragraph to each of her appointments—but the anchor menu on the right-hand side ensures that those who are in a hurry can easily jump to the section that’s most relevant to them. And, of course, she includes a downloadable, one-page version of her resume for interested parties that want to save a copy for later. When you visit Lauren's portfolio hub, the initial impression is that of a straightforward display – a modular grid showcasing her top social media posts. However, there's more than meets the eye. Visitors can interact with each post, clicking to uncover further details about the project or to view the original post, revealing a deeper layer of engagement and insight into her work. Most importantly, Lauren dedicates a space so her visitors can tell their story as well. In addition to a clean contact form , the section (cheekily titled “Coffee Anyone? Let’s Chat”) also provides her email, phone number, address and a QR code that links to her LinkedIn profile. Use Wix’s QR code generator to add one to your own social media portfolio website. 03. Summer Zhou With a memorable bio, an extensive list of services, work samples and a contact form, Summer Zhou’s social media portfolio has all the essential components. Summer includes her headshot on her homepage and “About” page, which helps visitors connect with her brand and boost credibility. Summer admirably showcases a wide array of skills on her portfolio page, including photography, graphic design, and social media management, demonstrating her versatile talents in a compelling way. Her case study for Sch-Rel Desire does a great job of introducing the reader to the brand, explaining her role in the campaign and sharing campaign results. She embeds images, videos and a content calendar onto the page to show off her work. Summer crafted her portfolio using Wix's free plan, offering her key features like a free URL and ongoing access to core functionalities, perfect for establishing her online presence without financial constraints. As her business expands, upgrading to a Premium plan will allow her to connect a custom domain, eliminate Wix branding, and unlock additional features to enhance her site further. Build your brand with Wix’s logo maker  today. 04. Monique Bonds The moment you arrive at Monique Bonds' s social media portfolio, you're greeted with a warm "Howdy!" set against a peachy-pink backdrop, alongside Monique's beaming headshot. This cheery welcome does more than just say hello; it ushers you into Monique's world, inviting a personal connection and setting the tone for what's to come. Monique's portfolio is a playground of Wix's engaging design features that bring each page to life. Click on the menu bar and watch pages glide in with a playful slide from the right, while shadows lend a tactile, three-dimensional feel to her content boxes. It's a portfolio that's as dynamic as it is inviting. But what truly captures your attention is the array of client logos showcased on her "Portfolio" page. Here, household names like Diet Coke, FedEx, Advil and Smirnoff sit proudly, reflecting the caliber of brands that trust Monique's expertise. On her "Social Media Samples" page, Monique's craftsmanship is on full display. Each client section is backed by context and visuals of her creations, with work sample galleries stretching across the full width of the page—impossible to overlook. A simple click on any screenshot zooms in for a detailed view, revealing the specific skills applied, be it "community management" or "content creation." It's a portfolio that not only shows Monique's professional journey but also the high-profile companions she's acquired along the way. Love Monique’s site design? Check out this business CV website template to make it your own. 05. Alex George Social media and influencer marketing manager Alex George uses her portfolio to show off the work she has done for clients as well as for her personal brand. She introduces us to her professional story in a detailed bio on her homepage, which she pairs with a headshot. Below her bio, Alex shares where she currently works, followed by logos from past employers and clients. On her “Personal Brand” page, Alex shares highlights from her personal social media profiles, including links, audience size and a carousel of screenshots of sponsored posts. A unique aspect of Alex's social media portfolio is her graphic resume, ingeniously designed to mimic an Instagram profile. Her bio showcases her professional expertise and contact details, while the highlights section cleverly lists her key skills, such as fluency in Spanish and proficiency in Facebook Ads Manager. She displays her work experience in the Instagram grid, accompanied with sample posts and accomplishments from each role. We also love how Alex shares highlights of her client work through an impressive number of case studies. With the help of Wix’s gallery builder, Alex displays client logos in an easy-to-navigate grid on her “Work” page. Each case study additionally has its own dedicated page and includes the name of the client, when Alex worked for them, a list of her duties and screenshots of social media posts. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 06. Michelle M. Gossett Michelle M. Gossett’s website is a standout example of a professional, results-focused social media manager portfolio. Everything included in Michelle’s portfolio demonstrates her competency. For example, in her case study for database MarkLogic, Michelle reveals that she grew the CEO’s Twitter following by 80% year over year and that her campaign doubled the company’s LinkedIn click-through rate. By pairing screenshots of social media posts with specific results, she demonstrates the return on investment she could provide to potential clients. The “Hre Me” page serves as a digital resume that displays Michelle’s professional history and accomplishments. She also lists digital marketing certifications that she has received from Google and Hootsuite, which make Michelle all the more hireable. Another highlight of Michelle’s portfolio is her “About Me” page, which features a succinct bio and a photo of Michelle with her adorable pug. This page adds personality to her professional online presence. Key elements of a social media portfolio Now that you’ve gotten familiar with these six standout social media portfolio examples, you’ve probably noticed similar elements popping up throughout this type of website . Below are the key elements every social media portfolio needs, with examples from this social media portfolio template from Wix. Find a portfolio template that’s right for you. Bio Tell portfolio visitors about yourself, but don’t be humble. This is your chance to sell yourself and accomplishments. Include the important stuff, like your work experience, education, certifications and training, but don’t forget to make it personal. Mention how you launched your first MySpace profile at the age of eight or how your foodstagram account taught you the ins and outs of influencer marketing. Creating personal connections will help potential clients and employers connect with you. You can either include your bio on your homepage or on a dedicated “About” page. Work samples When learning how to create a marketing portfolio for your social media campaigns, you’ll discover that work samples are one of the most important elements of this type of website. Instead of just sharing screenshots of your favorite content, write case studies about your most successful projects. A case study might include your client’s name, context about the brand, when you worked with them, the campaign’s goals, what you did or key results. Add a few pictures to illustrate your work, and you’ve created a compelling case study. What to include in a social media case study (based on project type): Social media strategy : Show how your strategy made a difference by highlighting your thought process and results with "before and after" comparisons. Whether it’s improved account performance or a polished look, let the outcomes speak for themselves. Account management : Be specific about your role. Did you manage the content calendar, create posts or handle scheduling? Share how your efforts improved performance and clarify what tasks you worked on directly, especially if you delegated others. Social media copywriting : Let your words shine with writing samples that grab attention and engage audiences. Use polished visuals like screenshots in phone or laptop mockups to showcase your work professionally. Advertising campaigns : Explain your role in the campaign process. Did you align ads with strategy, write copy, design creatives or manage setup? Share metrics like engagement, conversions or ROAS to prove success. Social media content creation : Share examples of the images, videos or designs you created and provide links to published posts and screenshots for easy reference. Walk readers through your creative process and mention the tools you used to showcase your technical expertise. Metrics Prove that you’re as good as you say you are at social media management by sharing performance metrics and results. Consider adding the following metrics about your work: Audience size and growth Impressions and reach Clicks Conversion rates Media coverage Web traffic Testimonials Include testimonials throughout your social media portfolio. You can create a dedicated section for client quotes on your homepage or sprinkle testimonials throughout your case studies to demonstrate your credibility. Services Not all social media professionals offer the same services, so specify how you help clients. Beyond just listing your services, it’s important to explain what each service includes, since the clients you’ll be working with likely won’t be social media experts. You might offer services such as: Social media strategy Profile launch Profile optimization Social listening Reporting Content creation Ads management Social media management Share details about pricing if you feel comfortable. Including a range or minimum engagement price can help you avoid wasting time on clients who aren’t a good fit. And, if applicable, mention packages you offer. Blog Incorporating a blog into your social media portfolio not only showcases your expertise but also boosts your website's SEO, a crucial factor for online visibility. With Wix's SEO assistant and tools, you're equipped to climb higher in search engine results pages (SERPs). The trick lies in writing about subjects you're well-versed in and weaving SEO keywords into your blog posts. This approach not only demonstrates your knowledge but also helps your site get noticed in the vast digital landscape. Contact If you include just one of these elements on your social media portfolio, make sure it’s your contact information. Contact info gives potential clients and employers a way to get in touch with you. Include your email address, phone number and social media profiles or just embed a contact form. How to make a social media portfolio in 6 steps We’re leaving you with these actionable steps for how to make a portfolio : 01. Choose a website platform or builder With Wix , you can create a professional looking portfolio without knowing how to code. You can choose from a wide range of customizable portfolio templates to get started. Think about which pages you want to include and how many — you will need to include basic information about yourself, your skills and experience. You will need to choose how many pages you want to include to showcase your social media experience and projects. 02. Customize your domain and domain name Add legitimacy to your portfolio by claiming a custom domain name that contains your name or your business’ name. Check that it's available and then register it. 03. Plan and create your social media portfolio pages Write your bio, case studies and more. Use great copy that shows off your skills and experiences when it comes to your social media work. Be selective with your work—curate only your strongest, most relevant projects that align with the type of work you want to be hired for. Focus on results, clearly showing how your strategies helped meet specific business goals. 04. Create graphics to showcase your work Find an on-brand headshot and collect screenshots of your best work. Make sure your images are of high quality and represent your best social media work. They should speak to potential clients and help sell your services and expertise. Learn more: How to design social media graphics . 05. Design your social media portfolio Starting with a portfolio template can help you build an intuitive website in minutes. But you'll also want to consider the colors, fonts and themes for your portfolio. Think about the style of your social media work and choose the colors and typography that best reflect it. The design of your social media portfolio is a great opportunity to let your style and branding shine through. Keep your portfolio concise and easy to navigate, ideally under 20 pages if using a slide deck or similar format. 06. Publish and promote your portfolio Publish your portfolio and spread the word through SEO, email marketing and the thing you know best—social media marketing. What better way to show of your expertise than by promoting your own portfolio the best way you know how. Update your portfolio regularly to keep it current with your latest work, reflect changing social media trends and demonstrate your ongoing expertise. How to choose the right social media portfolio builder Each portfolio website builder has its own strengths and caters to different types of content. You'll need to consider its: Features and functionality A drag and drop builder, for example, makes it easy to create a social media portfolio without any coding knowledge. Look for a portfolio builder that allows you to personalize your design and layout to match your personal brand. You'll also need easy integration with your social media platforms for easy sharing. Built-in web analytics are also important to understand traffic coming to your website and how to increase it. Pricing With Wix, you can start creating a portfolio for free. But consider plans that suit your budget. If you want to sell from your portfolio, you'll need a paid plan — these start from $19 a month. If you choose to have your portfolio developed or created by a web designer, you can expect to pay several hundred to several thousands of dollars for it. Template options Choose a portfolio builder with a wide range of website templates . This will also make it easier to customize your social media portfolio. Media options Evaluate the types of media you want to showcase. For instance, if you're building a fashion portfolio that includes a mix of photos, videos and other multimedia elements, choose a platform that supports these formats seamlessly. Mobile-friendly Make sure that wherever you build your portfolio, it can be optimized for mobile. This includes compressed images, amongst other things. Web infrastructure Opt for a portfolio builder, like Wix, that comes with robust security infrastructure, that prioritizes site performance and reliability too. Social media portfolio examples FAQ Can I make a social media portfolio as a beginner? Yes, you can create a social media portfolio without prior experience. Showcase relevant skills, such as content creation, social media management and community engagement. Highlight any related coursework, personal projects or volunteer experiences. Include examples of your creativity and passion for the field. Focus on demonstrating your potential and willingness to learn, emphasizing transferable skills that align with social media roles. Can I make a social media portfolio as a teenager? Absolutely. As a student, craft a social media portfolio by highlighting your relevant coursework, class projects, and any internships or volunteer work related to social media. Showcase your creativity, writing skills and ability to engage audiences. Include examples of campaigns, content creation, and analytics. Even if you lack professional experience, emphasize your enthusiasm, adaptability and eagerness to contribute to social media marketing roles. How many pages should a social media portfolio be? A social media portfolio should be as concise as possible while still showcasing your best work, typically around 5-10 pages. Include standout samples, your achievements and a brief introduction about yourself. The goal is to make it easy for potential clients or employers to quickly review your skills and results without overwhelming them. What is an example of a social media portfolio? An example of a social media portfolio could include a visual case study of past campaigns you've run, such as analytics screenshots showing audience growth or engagement improvements. You can also include links to accounts you've managed or branded content you've created, paired with a short summary of your strategy and results. Make sure it’s visually appealing and aligned with your personal brand. How to make a portfolio for social media marketing with no experience? If you have no experience, start by creating mock projects to demonstrate your skills. For example, redesign a brand's Instagram feed, draft a content calendar or create sample posts with graphics and captions. You can also showcase any personal social media accounts you’ve successfully grown, volunteer for small businesses or create content for a passion project to build your portfolio. How do you make a social media portfolio if you signed an NDA? Creating a social media portfolio while respecting an NDA requires a thoughtful approach. Whenever possible, discuss using the project in your portfolio before signing the NDA, as some companies may allow this with conditions like anonymizing details or using password protection. If you’ve already signed, don’t hesitate to ask for permission, offering adjustments such as removing names or swapping real visuals with stock images. Focus your case studies on your creative process and problem-solving skills, using general terms to describe the client, like “a local coffee shop,” to showcase your expertise without breaching confidentiality. What is an SMM portfolio? An SMM portfolio is a collection of work that demonstrates your expertise in social media marketing. It includes examples like successful campaigns, analytics reports, content plans and creative assets to show your ability to grow engagement and achieve client goals. The portfolio serves as proof of your skills and results, helping potential employers or clients see what you can bring to the table. Whether you’re pitching to a brand or applying for a position, it’s a valuable tool to showcase your impact in the industry.

Ready to let your work shine? Build your portfolio →  If you’re learning how to create a UGC portfolio, a professional website is essential for landing paid brand deals and turning content creation into a career. A strong   portfolio website  acts as a central place where brands can view your best work, understand your niche and contact you directly for collaborations. This guide walks you through every stage of   how to make a portfolio  for UGC, from gathering content to hitting publish. By the end, you will have a clear roadmap to   building a website  that books clients. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: how to create a UGC portfolio A UGC portfolio is your proof of value. It shows brands what you can create, how you think and how you drive results. The strongest portfolios are simple, visual and built to convert interest into inquiries. To create one, showcase your best UGC (client work or spec content), use a custom domain name and organize your site with a clear bio, work samples, social proof and contact details. Add brief context to each piece with goals, outcomes and strong CTAs, optimize for SEO and keep your portfolio updated as your skills grow. Features of a great UGC portfolio Feature Why it matters High-quality UGC examples Shows brands your creative skill, production quality and ability to deliver platform-ready content Clear niche and positioning Helps brands quickly see if you’re the right creator for their audience and goals Social proof or results Builds trust through testimonials, engagement metrics or past performance Strong calls to action Guides brands toward the next step, like emailing you, booking a call or starting a collaboration Easy contact options Makes it simple for brands to reach out and increases the chance of turning interest into paid work Learn more: How to create a marketing portfolio How to create a modeling portfolio How to create a photography portfolio How to make a business portfolio How to make an interview portfolio How to create a UGC portfolio in 10 steps Building a portfolio doesn't have to be complicated. Follow these steps to get your work online and start pitching to brands: Gather your content Pick a domain and website host Choose a website builder and template Structure your portfolio Add key details Make yourself easy to contact Stay social Get personal with a blog (optional) Optimize for SEO Get feedback and keep your UGC portfolio updated 01. Gather your content Start by collecting the videos and photos that best represent your style. Brands look for variety, so try to include different types of UGC, such as unboxing videos, testimonials, voiceovers and aesthetic product shots. If you have previous client work that performed well, put that at the top of your list. If you're new to the industry and don't have client work yet, create spec content. This is practice content made for brands you love, used to demonstrate what you can do. Film a review of your favorite skincare product or an unboxing of a recent purchase. Treat these videos with the same level of effort you would for a paid job. Organize these files by category (e.g., beauty, tech and lifestyle) to make the next steps easier. Pro tip:  If you're stuck on where to start, exploring the  best portfolio websites  can provide loads of inspiration. 02. Pick a domain and website host Your domain name is your address on the internet. It should be simple, professional and easy to remember. Most creators use their own name (e.g., janesmithugc.com ) or their social handle. Using a custom domain adds a layer of professionalism that sets you apart from creators sending Google Drive links. Use a   domain name search  tool to check availability, or try a   domain name generator  for creative ideas if your first choice isn’t available. Once you have a name in mind, you need a website host. This is the service that keeps your website online. Some platforms even offer   free website hosting  options, making it easier to get started. Check availability for your desired name early, as popular names get snapped up quickly. Explore these portfolio name ideas . 03. Choose a website builder and template You don't need to be a tech expert to learn   how to develop a website . Wix makes portfolio website creation easy with drag-and-drop tools and pre-designed layouts. Look for a template that is clean and puts the focus on your videos and images. When browsing   website design templates , choose one designed for creative portfolios. These often come with built-in galleries and video players. Remember, the goal is to let your content do the talking, so avoid cluttered designs that might distract potential clients. Check out Wix's templates: Portfolio website templates Personal website templates Photography website templates Discover the   best portfolio website builders  to get started on your journey. 04. Structure your portfolio Good website management  means ensuring easy navigation so brands can easily find what they’re looking for. Include these essential sections: About me Write a short intro about who you are. Mention your niche (e.g., fitness, pet care and home decor), your experience level and what inspires you. Explain your approach to content. Do you specialize in fast turnaround times, humorous storytelling or educational clips? This helps brands see if you are a culture fit. Content gallery This is the heart of your portfolio. Display your high-quality video galleries prominently. If possible, use device mockups (frames that look like iPhones) to show how the content will look on social media. Include a section for photography if you offer that service. Testimonials Social proof builds trust. If you have worked with brands before, ask for a short review and post it here. If you are new, you can include engagement results from your personal channels, like "Video reached 10k views organically." Contact info Make it impossible to miss your contact details. Put your email address and links to your social media profiles in the header or footer of every page. Brands shouldn't have to hunt for a way to pay you.  Expert tip from Hani Safe, product lead (Showcase) at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality." 05. Add key details Once the structure is in place, fill in the details that sell your services. Don't just dump videos on a page; give them context. Video descriptions   Add a one-liner under each video explaining its goal. Was it an unboxing intended to build hype? A tutorial designed to educate? If you have data, mention it here (e.g., "Generated 200 clicks to website"). Calls to action (CTAs)   Brands hire UGC creators to drive action. Demonstrate your ability to write engaging text by adding strong captions and CTAs on your portfolio. Phrases like "Let's create something together" or "Book a discovery call" guide the visitor on what to do next. 06. Make yourself easy to contact A contact form is standard, but you should offer multiple ways to get in touch. Some brands prefer email, while others might want to DM you on Instagram. Include a direct email link (mailto:) so it opens their email app automatically. If you use scheduling software for calls, embed that link directly on your contact page. The fewer clicks it takes to reach you, the higher the chance of landing a deal. 07. Stay social Your portfolio is your home base, but your social channels are where you build community. Link your TikTok, Instagram and LinkedIn profiles clearly. Ensure your social profiles match the branding on your portfolio. Use the same profile picture and bio keywords. This creates a consistent experience for brands moving between your social media and your website. When you pitch to brands via email or DM, include your portfolio link. It looks much more professional than attaching large video files that clog up inboxes. Use the link in pitches to small brands in your niche to show you're serious about your craft. 08. Get personal with a blog (optional) Starting a blog can help you connect with brands on a deeper level. You can write about your creative process, behind-the-scenes of a shoot or trends you are seeing in the industry. If you’re unsure   how to start a blog , you can use a blog maker  to make the process smooth. This positions you as an expert in the field. It also gives you more   web content  to share on LinkedIn, which is a massive platform for finding brand deals. Expert tip from George Nguyen, editor of the Wix SEO Hub: "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." 09. Optimize for SEO Search engine optimization and marketing strategies  help brands find your web address   on Google. Use keywords that brands might search for, such as "UGC creator for beauty brands" or "Gen Z content creator." Place these keywords naturally in your page titles, headings and the "About Me" section. Rename your image and video files with descriptive names before uploading them, rather than leaving them as "IMG_5943.jpg." Make sure your website is mobile-friendly too, as most users browse on their phones. A good website builder with built-in   SEO features  can handle much of this for you, while also improving your   website performance   to keep visitors engaged. 10. Get feedback and keep your UGC portfolio updated Before you start sending your link to dream clients, ask a friend or mentor to review it. Have them check for broken links, typos or videos that don't load. Your portfolio is never truly finished. As you create better content and work with bigger brands, update your site. Remove older, lower-quality videos and replace them with your latest wins. Keeping it fresh shows that you are active and improving. Why you need a UGC portfolio A UGC portfolio is your best tool for landing brand deals. It shows your creativity, style and results in one place, making it easy for brands to see your work, understand your niche and decide to hire you. Every UGC creator benefits from having a portfolio that showcases their value. What to include in a UGC portfolio Your portfolio is where you prove you’ve got the goods. To grab a brand’s attention and show off what you can do, make sure to include these essentials: A catchy intro : Start with a short bio that introduces who you are, your niche and what makes your style unique. Keep it friendly and to the point. Your top-tier work : Feature your best videos, photos and social media posts. Pick content that really demonstrates your creativity. The proof is in the pudding : If you have them, share stats or testimonials that show how your content performs, like engagement rates or growth. A menu of your services : Clearly list what you offer, whether it’s video creation, product photography or scriptwriting. Make it easy for brands to see how you can help. A way to get in touch : Wrap it up with a clear call to action. Add a clickable email address, a booking form or links to your social profiles. Keep things organized and visually clean so it’s easy for potential partners to say "yes" to working with you. Learn more: How much does a portfolio website cost? UGC portfolio examples built on Wix  Explore how these standout UGC portfolios showcase creators’ skills and make a strong impression on potential brand partners. Each of these web design portfolio examples  uses Wix to highlight authentic content, clear personal branding and engaging layouts that are tailored to the creator’s niche and style. 01. Wilhelmina Rose Wilhelmina Rose’s  portfolio showcases her expertise as a social media and marketing strategist. The homepage features a vibrant grid of eye-catching case studies, some with video previews, designed to immediately capture attention. Each case study highlights her approach and results. Like what you see? Create your own UGC portfolio with this same template. Template name: Graphic design portfolio website template 02. Lauren Nicole Miller Lauren Nicole Miller ’s portfolio puts her personality and voice front and center, giving her full control over her narrative. She uses typography and layout to make her text-heavy site visually inviting, balancing flair with professionalism. Her detailed resume is easy to navigate with an anchor menu and a downloadable one-page version.  Like what you see? Create your own UGC portfolio with this same template. Template name: Journalist website template 03. Brandon Dexter Brandon Dexter’s   portfolio is sleek and professional, with a dark theme and clean typography that create a sophisticated feel. His case studies are clearly structured, outlining the challenge, solution and results, which highlight his strategic thinking.  Like what you see? Create your own UGC portfolio with this same template. Template name:   Photographer website template   04. Lauren Price Lauren Price's  portfolio feels warm and approachable, giving visitors an authentic glimpse of who she is. Personal photos and a friendly tone make it easy to connect with her. Client testimonials are front and center, building trust and showing the real impact of her work. By focusing on relationships and credibility, Lauren’s portfolio clearly demonstrates why she’s a freelancer clients can rely on. Like what you see? Create your own UGC portfolio with this same template. Template name:   Start from scratch website template How to create a UGC portfolio FAQ How do I create a portfolio without any UGC experience? You don't need paid clients to start. Create "spec ads" (speculative advertisements) for brands you already own and love. Film yourself using the product, edit it to look like a real ad and upload it to your site. This shows brands the quality of work you can deliver. What should a UGC portfolio look like? It should be clean, mobile-friendly and easy to navigate. The focus should be on short-form vertical videos (9:16 aspect ratio). It needs an introduction, a gallery of work, a list of services or rates and clear contact information. Do I need an UGC portfolio? Yes. While some deals happen in DMs, a portfolio allows you to command higher rates and pitch to professional agencies. It separates hobbyists from professional creators and gives you a dedicated space to control your personal brand.

Ready to showcase your best work? Start building your portfolio → Your makeup artist portfolio should be more than just a pretty gallery of images. Why? Because it’s your first impression online and a showcase of your artistry, skill and creativity. A stunning online portfolio helps you attract clients, build credibility and grow your brand in an industry where visuals speak much louder than words. In this guide, you’ll learn how to create a professional makeup artist portfolio that beautifully displays your work, highlights your unique style, and helps clients instantly see why you’re the right choice for their next glam session. How to create a makeup artist portfolio in just 5 steps Your makeup artist portfolio should show your artistry while making it easy for clients to book you. Here’s how to design a site that wows every visitor and makes them book you. Choose the right portfolio builder Pick an image-focused portfolio template Curate your best makeup looks and photos Write short but impactful descriptions for your work Add testimonials, services and contact info 01. Choose the right portfolio builder Using a portfolio builder like Wix  is the easiest and most professional way to create a stunning makeup artist portfolio. With reliable, free web hosting  included, it means your portfolio runs smoothly and securely without the need for complex setup or external providers. You can also connect your own custom domain name  to build a recognizable beauty brand that clients trust and remember. Wix offers a wide selection of portfolio templates  designed specifically for showcasing high-quality visuals, client testimonials, and service details. Its drag-and-drop editor makes customizing layouts, uploading photos, and integrating social media effortless—no coding or design experience required. You can also add booking tools and contact forms to help potential clients find you online. Whether you’re highlighting bridal looks, editorial shoots or everyday glam, Wix's portfolio builder provides all the tools to present your artistry beautifully and grow your professional presence online with confidence. Be inspired by these best portfolio website s to get started. 02. Pick a stylish, image-focused template Choose a makeup artist portfolio template that enhances your visuals with clean design and minimal text. You'll want to look for large image grids, light backgrounds and easy navigation. Explore these makeup and cosmetic website templates to get started. Wix offers templates made specifically for beauty professionals — with built-in galleries, contact forms and social media links — so you can focus on your artistry while Wix handles the layout of your portfolio. 03. Curate your best makeup looks and photos When it comes to building a makeup artist portfolio you'll want to feature your strongest work — from bridal and editorial looks to creative photoshoots or before-and-after transformations. We recommend organizing them into categories like Bridal, Fashion, Special Effects or Everyday Glam to help clients quickly find what they’re looking for. Make sure your images are high resolution, well-lit and consistent in style. Avoid uploading too many and focus instead on curating a small collection that truly represents your signature style. 04. Write short but impactful project descriptions For each makeup look, include a short description that highlights the concept, products used, and your technique. For example: “Created a soft-glam bridal look using warm neutrals and a dewy finish to complement natural lighting for an outdoor wedding ceremony.” You can also include credits for photographers, models, or stylists — especially for editorial work — to add professionalism and credibility. 05. Add testimonials, services and contact info Add client testimonials to build trust and showcase your reputation. A simple quote with a photo of the client or event adds authenticity. Next, list your services (e.g., bridal makeup, special occasions, photoshoots) with clear pricing or a “Get a Quote” button. Include a contact form or booking feature so clients can reach out instantly — no extra clicks needed. How to build a makeup artist portfolio FAQ What are essentials to include in my makeup artist portfolio? High-quality images and examples of your best work, best categories by type (bridal, fashion, editorial) Short descriptions of what you did and why Client testimonials Booking form, or other scheduling software How to create a makeup artist portfolio with no clients? Call in friends and family to help you, practice your skills on them, photograph them and then use as your work examples. How often should a portfolio be updated? At least every 3 months or so and after you have new work to show.

Ready to showcase your best work? Start building your portfolio → Creating a student portfolio is a powerful way to highlight your academic achievements, academic growth and any creative projects you've taken on. In this guide, you’ll learn step by step how to make a student online portfolio that stands out to teachers, admissions officers or future employers. Whether you’re in high school, college or a creative program, a well-organized student portfolio helps you reflect on your learning journey and present your accomplishments in an accessible way. TL;DR: How to make a student portfolio Step Summary 1. Gather your best work Choose your top academic, creative, or extracurricular projects. 2. Write short reflections Explain what you learned and why each piece matters. 3. Design your online portfolio Use a clean layout that’s easy to navigate (try Wix Student Templates). 4. Add achievements and goals Highlight awards, skills, and future aspirations. 5. Keep it updated Refresh your portfolio each semester with new projects. How to make a student portfolio in 5 steps When it comes to making a portfolio its important to remember that it's more than a collection of assignments, it’s your personal showcase of growth, creativity and learning. Follow these five steps to build a portfolio that reflects who you are as a student, regardless of what your favorite subject or major is. Gather your best work Write short reflections Design your online student portfolio Add your achievements and future goals Keep your student portfolio updated 01. Gather your best work Start by collecting examples of your strongest academic or creative work. This could include essays, research projects, artwork, videos or presentations. If you’re creating a portfolio for college applications include photos of classroom projects or extracurricular activities. Its always important with a student portfolio to focus on quality and variety — choose pieces that show both your skills and growth over time. Organize your work by subject or theme to make it easier for viewers to follow. 02. Write short reflections For each project you include in your portfolio, write a short reflection describing what you learned, the skills you developed and why you’re proud of that piece or project. Reflections help your portfolio tell a story and they show not just what you did but how you grew as a student. You can aim for 2–4 sentences per project. For example: “This science fair project taught me how to test hypotheses and present data clearly.” 03. Design your online portfolio A digital portfolio is easy to update, share and access, making it a good option over a printed one. Its something that can follow you through your entire student career, from high school, to college to post-grad. If you use a portfolio builder like Wix, you can use student website templates to create a professional looking portfolio without needing to be a design major. A portfolio builder also usually includes: Web hosting , a domain name, website security Portfolio templates (or education website templates ) Drag and drop editor , for easy designing Customer support Free to paid website building plans Your student portfolio should include some key sections such as About Me, Projects, Achievements and Contact. It's completely up to you how you choose to customize your portfolio and you should make it as unique as you are. Some good portfolio design tips include, choose simple fonts, consistent colors, and plenty of white space so your work stands out. You can also check out these student portfolio examples for inspiration. 04. Add your achievements and future goals Your student portfolio doesn't have to include just your schoolwork. It can also be where you showcase your: Awards Certificates Leadership experiences If you’re applying to colleges or internships, it also makes sense to add your resume or a short Career Goals section. Want to show initiative? Include future projects you're planning. Maybe you have plans to volunteer, or tackle a new academic challenge. 05. Keep your student portfolio updated Your student portfolio should grow as you do. Update it regularly with new classes, projects and experiences. You should also regularly replace older work with pieces that better represent your current skills. Learn more: Common portfolio mistakes Student portfolio examples (built on Wix) Sabrina Evans Sabrina's  student portfolio balances creativity and professionalism beautifully. She uses an engaging “About” section that works as a reference point for anyone seeking  about us page examples . Even more impressive is her video portfolio, which highlights her projects in a dynamic and memorable way—great inspiration if you’re wondering how to make a video portfolio  or looking for  videographer portfolio examples . Victoria LaFave Victoria’s  student portfolio is a great case study for anyone in education. Her site includes a dedicated teaching tab, making it an excellent example for future educators researching the best website builders for teachers , how to make a teaching portfolio  or browsing teaching website examples . Looking to make another type of portfolio? How to make a nursing portfolio How to make an acting portfolio How to create a dance portfolio How to make a voice acting portfolio How to make an interview portfolio How to write a cover letter for a portfolio How to make a student portfolio FAQ What should always be included in a student portfolio? Include a mix of your best work, short reflections, achievements and personal goals. Optional others to add include photos, certificates and recommendation letters. How long should my student portfolio be? There’s no strict rule but we'd say aim for 5–10 strong examples of your work. Quality and clarity matter much more than quantity.

Ready to showcase your best work? Start building your portfolio → Creating a homeschool portfolio isn’t just about record-keeping—it’s your chance to showcase the incredible progress, creativity and achievements of your homeschooling journey. Whether you’re a student eager to highlight your hard work, a parent tracking milestones or a teacher navigating a transition into homeschooling, a well-crafted portfolio can be a game-changer. If you're wonderin g  how to create a website from scratch  that neatly houses this information, you’re in the right place. This guide will break down actionable steps on how to make a homeschool portfolio website helping you build an impressive platform for your learning or teaching legacy.  See how a  website builder  or an  AI website builder  can simplify creating your homeschool portfolio.   With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a homeschool portfolio?  A homeschool portfolio is essentially a curated collection of work samples, educational achievements and lesson plans that showcase progress over a specific period. It’s a practical tool for homeschooling families to document learning, reflect their unique educational style and demonstrate growth across various subjects. For students, it can also serve as a personal professional portfolio , showcasing both academic and creative pursuits. For parents and guardians, it provides a comprehensive record that’s useful for meeting homeschool requirements or applying for future educational opportunities. Whether you're an energetic learner or part of a creative homeschooling family, a well-organized portfolio can bring clarity and focus to your educational experience. Looking to digitize your efforts? Consider the best portfolio websites designed to house and present your homeschool portfolio online. Whether you’re interested in tools for s chool website design or searching for the best website builders for teachers , there’s a solution to help you create an online hub to share, organize and celebrate your homeschooling journey. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead (Showcase) at Wix Learn more: How to make a portfolio Portfolio name ideas How to make an engineering portfolio How to create an animation portfolio How to build a freelance portfolio How to make a portfolio for college How to make a homeschool portfolio in 8 steps  Define your target audience Select your best work Pick a domain and website host Choose a website builder and template Organize your work thoughtfully Include contact information Optimize your portfolio for SEO Keep it updated 01. Define your target audience Before you start working on your homeschool portfolio, think about who you’re making it for. Is it primarily for family and friends to follow your homeschooling journey? Or perhaps for future educators or programs that may need insight into your child’s accomplishments? Defining your target audience will guide the tone, format and content of your homeschool portfolio. Explore top freelance websites  to get inspired. 02. Select your best work Sorting through your projects, assignments and achievements might seem overwhelming, but this is where curation comes into play. Focus on finding examples that best represent growth and skills. Adding diverse work samples, like artwork, essays or science projects, will create a well-rounded homeschool portfolio. When selecting content, think about how to make a homeschool portfolio that’s both visually appealing and informative. Learn more: Do I need a website? Types of websites 03. Pick a domain and website host Bringing your homeschool portfolio online starts with choosing the right domain name and website host. But first things first, what is a domain name? Think of it as your website's unique address on the internet, making it easy for others to find you. A creative and memorable domain name can give your portfolio a personal touch. Ever wondered how many domains are there? Spoiler alert—it’s a lot. That’s why running a quick domain name search is so importa nt to check if your perfect name is available. Now, about h osting. What is web hosting , and why does it matter? Hosting is essentially where your website lives and how it stays accessible to visitors. The good news is, there are plenty of free website hosting options available to get you started, especially when you’re building your first site. Wondering how to host a website and keep it running smoothly? Look for providers that offer site reliability , strong uptime and room for scalability , so your portfolio can grow over time. When exploring the best website hosting providers , focus on the features you’ll need, like storage space, ease of use and support. A reliable host ensures your site loads quickly and stays online for viewers, whether that’s someone discovering your portfolio for the first time or a repeat visitor checking out your latest updates. By understanding these essentials, you’ll make confident choices for your domain name and hosting, setting up your homeschool portfolio for success. Use a domain name generator  to help you explore creative options that match your homeschool vibe. 04. Choose a website builder and template Next, pick a website builder that aligns with your needs and skill level. For beginners, user- friendly options like Wix are highly recommended. Platforms like these often top the lists of the best website builders for portfolios because they offer easy drag-and-drop functionality. This means you can create a professional-looking portfolio without having to learn complicated tech skills. They also provide a range of customizable  website templates  designed specifically for portfolios ensuring your work is displayed in the best way possible.  If you’re overwhelmed by the options, start simple. Choose a design that prioritizes clarity and easy navigation. Look for layouts that create a balance between visual appeal and functionality ensuring your audience can quickly find the information they’re looking for.  Many website builders also allow you to preview templates with your content so take advantage of this feature to find the one that works best for you. Don’t forget to test how your site looks on mobile devices as many viewers will visit from their phones. Explore Wix templates: Portfolios website templates Education website templates Online education website templates Classes and courses website templates 05. Organize your work thoughtfully A little organization goes a long way. Group your work by subjects, projects, or timelines to make it easier to browse. Use a clear navigation menu to guide users to different sections, and group similar works together for consistency. Creating a neat, intuitive organization will make it obvious that you’ve put thought and care into your portfolio. “Use an organized and flat web architecture. This means structuring your site so that product pages are accessible with just a few clicks from the homepage. Follow the three-click rule: if you want users to easily find a page, it must be less than three clicks away from any point on your site.” - Ricardo Mendoza Castro, international marketing lead at Semrush Explore how these portfolios perfected their layouts: Digital portfolio examples Web design portfolios Interior design portfolios Best UX portfolios Photography portfolios Industrial design portfolios Social media portfolios 06. Include contact information Whether this portfolio is for a program administrator, an evaluator or for connecting with others in the homeschooling community, providing contact information is essential. Add an email address or even a simple contact form to make reaching out easy. This is particularly helpful if your homeschoo l portfolio will be reviewed for academic purposes. An effective contact page can help  monetize a website  by drawing in the right opportunities. Learn more: Contact us page Contact form designs 07. Optimize your portfolio for SEO Even portfolios can benefit from a little extra visibility. Simple marketing strategies , like search engine optimization (SEO) can make your site easier to find. Whether you’re promoting your homeschooling methods or just want to share your story with a wider audience, start by focusing on simple SEO tactics, like using descriptive titles for your pages, adding text descriptions to your images and including relevant keywords such as “homeschool portfolio examples.” These small changes can help your site gain more website traffic and reach the right people. Use on of the best website builders for SEO with built-in SEO features makes the process even easier. Tools for website SEO will optimize your portfolio for search engines faster than learning everything from scratch. And adding a blog? Game changer. Sharing stories about your homeschooling approach or progress is a great way to connect with others. With tips on how to start a blog and easy-to-use tools like a blog maker , you’ll create posts that not only engage your readers but also improve your blog SEO . By blending the right SEO tools with your content, your portfolio can go far beyond just being a place to house work. It becomes discoverable, accessible and more impactful for anyone who visits. Learn more: Wix analytics Logo maker Blogging statistics and facts 08. Keep it updated Your homeschool portfolio isn't a one-time project—it’s a living document that reflects your growth over time. Regularly updating it with fresh work, new achievements and recent experiences ensures it stays relevant and up to date. This is especially important if you’re using your portfolio for applications as it shows your ongoing progress and dedication.  Many homeschooling families find that annual updates work best for  website management  as they provide a chance to reflect on the past year and refine the content. Set aside time to review your portfolio, remove outdated materials and add new sections or projects that showcase your latest accomplishments. Consistent updates not only keep your portfolio current but also demonstrate your commitment to personal growth and continuous learning. You might also be interested in: Best AI website builders Personal website builders  Best website builders for writers Best website builders for designers Best resume website builders Free website builders Cheap website builders Best one-page website builders Best website builder for small business Best website builders for freelancers Why you need a homeschool portfolio A homeschool portfolio is more than just a collection of work; it’s a valuable tool that brings together everything you’ve accomplished. It helps you track your child’s progress, stay organized, and even meet state requirements if needed. Beyond that, it’s an amazing way to reflect on your teaching methods and celebrate your child’s achievements. Whether you’re sharing with others or simply keeping a record for yourself, a well-made portfolio captures the heart of your homeschooling journey. Explore more: Business card maker How to make a fashion portfolio How to make a tattoo portfolio How to make an event planner portfolio Website design Homeschool portfolio examples built on Wix Looking for inspiration to create your own homeschool portfolio? These incredible examples built with Wix demonstrate how you can transform your homeschooling story into a work of art that’s both practical and unique. Here's a closer look at five portfolios that stand out for all the right reasons: 01. Homeschooling with Grace A heartfelt homeschooling journey documented with care, Homeschooling with Grace 's portfolio reflects the homeschooling ideals of balance and warmth. This portfolio does a stellar job of organizing lessons, progress notes and achievements in an intuitive layout. The blog section is particularly helpful, as it shares real-life tips and reflections for other homeschooling families who are just starting out or looking for thoughtful guidance. It’s a beautiful mix of inspiration and practicality. 02. It's Cool Mom If modern, clean design paired with a dose of personality is your vibe, It’s Cool Mom hits all the right notes. This portfolio effortlessly blends professionalism with playfulness. The easy-to-navigate structure ensures that visitors can quickly find subject breakdowns, projects and personal family updates. It also incorporates fun visual elements like custom icons and dynamic graphics, making the entire experience a joy to explore. It’s truly an engaging example of how to connect with others while keeping things polished and relatable. 03. The Eclectic Homeschool True to its name, The Eclectic Homeschool is bursting with personality and creativity. This portfolio uses bold colors, diverse layouts and playful typography to reflect a vibrant and varied homeschooling style. It’s packed with cool features, such as interactive project galleries and printable resources, making it an incredible resource for other homeschoolers looking for inspiration. Whether you’re drawn to its creativity or its practical offerings, this portfolio proves that homeschooling can be as dynamic and unique as your child. 04. Homeschool Together Homeschool Together feels like a warm invitation into a family’s homeschooling adventure. This portfolio goes beyond the basics by including collaborative projects, shared experiences and even group learning activities. It beautifully showcases how homeschooling can feel like a collective effort, fostering a sense of community and teamwork. The addition of valuable homeschooling tools and downloadable resources makes this site both inspiring and incredibly useful for families working together to spark their children’s curiosity. 05. Desert Homeschool Days Desert Homeschool Days stands out for its calming aesthetic and connection to nature. Earthy tones and thoughtful design choices reflect the family’s life in the desert, giving this portfolio a personal and grounded feel. Beyond the design, it’s filled with meaningful content—from detailed subject summaries to snapshots of family hikes and creative projects inspired by the landscape. This portfolio captures both the educational and personal moments of homeschooling, making it a testament to how learning and lifestyle can intertwine. Learn more: How to create an online portfolio How to create a marketing portfolio How to create a modeling portfolio How to make a homeschool portfolio FAQ  How do I create a portfolio without any homeschool experience? Begin by identifying transferable skills or projects from other experiences such as creative hobbies, workshops or traditional schooling. Highlight examples that demonstrate your ability to teach, organize, or plan effectively. Structure your portfolio to showcase your strengths and your readiness to take on homeschooling challenges.  What is needed in a homeschool portfolio? Include learning plans, samples of work, assessments and extracurriculars. Add photos or summaries of hands-on projects to provide a more holistic view of the learner's progress. Present everything in a clear and visually appealing way to make the portfolio easy to review.  What are the three R's in homeschooling? The three R’s refer to Reading, Writing and Arithmetic, which are core subjects of many homeschooling curriculums. These form the foundation for building critical thinking and problem-solving skills. Many parents use these subjects as a base and expand to include other areas of learning.  How do I make a simple school portfolio? To make a simple school portfolio, start by gathering your best work, like essays, projects or certificates. Organize it into categories, such as subjects or grades, for easy navigation. Decide if you want a physical binder or an online portfolio. Add brief descriptions for each item to explain its significance and include your contact info if needed. Keep the design clean and simple, and update it regularly with new achievements.