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A look back at the 1990s through the 2020s shows how website design imagery vibrantly transformed from static, pixelated, flat symbols, to fluid, high-quality, dimensional visuals. Now, today’s challenge for web designers is taking advantage of the advanced visual technologies to find a stylish visual language that enhances your site’s overall aesthetic, user experience and performance. In this article, I’ll review the role of imagery in web design, the manifold types and the game-changing tools available (like these free icon packs ). Then I’ll sit down with Adi Huri, creative product manager for WOW (Wix’s visual innovation team), to uncover five best practices for implementing visuals when it comes to how to make a website . What role does website imagery play in 2022? A picture speaks a thousand words, and I have to agree when it comes to your website’s visual impact in 2022. We live in a world overwhelmed with images: The average adult spends about 30 minutes a day browsing Instagram’s whopping 95 million daily-uploaded photos. On top of that, we encounter between 4,000 to 10,000 advertisements daily . That being said, when you design a website , you want visitors to look at something new. Choose imagery that doesn't just follow trends, but helps audiences remember your stand-out brand identity. Today, you can take advantage of advanced UX design tools to create a striking visual experience for your visitors that doesn’t sacrifice performance or security. Types of website imagery In this section, I’ll go over the image types you may use while creating your website. I’ll also include each type’s purpose with tips to help you optimize, plus some examples of each type in action. Photography We usually see product or event photographs as strictly marketing tools, but website photographs can do so much more than just sell merchandise and tickets. Website photography can visually draw people into your design, selling not just one product—but an entire vibe. You can also apply plenty of tools, like filters or cropping, to enhance your images’ visual identity. To start, consider using these two common photograph types on your website: Stock photographs Many websites requiring a high volume of imagery or limited resources opt to use high-quality stock photos on their website. Though not exclusive to your brand identity, they can portray more universal visual ideas (e.g. generic nouns: people, like "families"; places, like "beaches"; things, like "breakfast"; and ideas, like "partying.") Stock photos always have a license attached to them, too. Tip: Wix offers its users an entire library of exclusive stock photography for users to easily apply to their websites. An enthusiastic in-house team produces most images to reflect current trends, too. If you can’t find what you like, you can also integrate royalty-free images from popular collections like Shutterstock and Unsplash within the Wix Editor. Learn more: Best PDF editors Custom photographs On the other hand, websites need custom photography to visually represent their distinctive elements, whether through headshots for an About Us page, product photography, or proof of client work. While custom photography can be expensive, today's mobile devices can do a good job fulfilling many of your website's photography needs–just make sure the photos look professional and are high-resolution files. Example of custom photographs by Gatsby Bar Video If photographs deliver a vibe to website visitors, video does to an exponential degree. With wider angle ranges, lengthier messages, animation and more, videos can help website visitors effortlessly engage with more content. Because of this, designers constantly seek to integrate this powerful optic tool into websites, whether with traditional formats or more trendy, cutting-edge video tools: Traditional video player Whether embedding a stock video in your site’s design for decoration or uploading an original video to boost your marketing game, traditional video can act as an informative tool and engage both first-time visitors and loyal customers. Tip: Wix supports the most popular types of video files and allows you embed videos in your site with as little as one click. Additionally, you can stream video directly from Vimeo and YouTube onto your website with convenient Wix Editor integrations. The user-friendly Wixel Video Maker makes it easy to customize your media’s design and display. Transparent video Transparent videos are exclusive to Wix, using an invisible background to bypass the traditional mp4 streaming limits, resulting in animated images that jump right off any device screen. Designers can use this unique technology to complement and give character to a modern website. Plus users can view these high-quality micro animations from any browser or device. Tip: Wix collaborated with artists, designers and global users to create an exclusive transparent video collection. Can’t find anything you like? Upload and customize your own dynamic designs with our one-of-a-kind tool that lets you manipulate color, rotation, size and animation. VideoBox Wix’s VideoBox is not your traditional video player. The decorative web design tool allows users to take videos beyond the traditional format, employing unique effects to create super cool visuals for your site. From overlays to customized buttons and behaviors, and even adding shadows or borders—you can also apply a Video Mask to cut your media into unique shapes to create an impressive visual effect. Video Mask You can also apply a Video Mask to cut your video into a unique shape and create an impressive visual effect. You can choose from thousands of shapes and vector art or upload your own SVG file with a custom shape. Vector art Vector files, also known as SVG (scalable vector graphic) files, refer to illustrations built using mathematical formulas. These malleable files allow for customization of shape, size and color. While we may take these sophisticated graphics’ ubiquitous internet presence for granted, you may not realize vector files single-handedly changed the web design game. Tip: Wix WOW team’s exclusive Vector Art collection includes thousands of bespoke vector illustrations and icons commemorating important social dates, holidays, seasonal trends and unique causes (such as our latest collection supporting Ukraine). These visuals can expand to any size without pixelation—an essential quality for today’s designer that is ideal for performance. You can also upload your own SVG file and customize it with the Wix Editor: on top of playing around with color, opacity, size, shape and animation—try flipping and rotating these visuals for special effect. As text files, SVGs are especially vulnerable to malicious security attacks. But thanks to Wix’s sanitation engine, you can upload your own Vector Art with the piece of mind that it won’t breach website security. Backgrounds Composing your imagery includes choosing a website background to set the tone for your visitors as they arrive and scroll through your site. Basic backgrounds, such as solid colors or patterns, can serve as a strong foundation for your site’s content. For those who want a more expressive backdrop, choose from these impressive options: Image backgrounds You can use high-resolution graphics or photos to strengthen your site’s visual story. But you don’t have to limit your background to just one image—for example, you can add strips to break up the content or include multiple images. An image background can become even more interesting with other easy-to-apply modern hover effects, image layers and filters. Tip: When paired with Wix’s 13 scroll effects, you can combine your imagery with an even more engaging quality like parallax scrolling , a technique which slows down your website background’s pace, resulting in a 3D effect as visitors scroll your site. Or try freeze scrolling to hold your background image in place as visitors work their way through your site’s content. Website example by The Baked Product Video background We’ve already touched on how video impacts audiences today—so it’s no surprise that many website designers now choose video backgrounds over static images to engage users. Tip: The Wix editor includes three video overlay options to add even more depth to your background. Gradient background Website gradients are color transitions departing from one central color point and gradually blending into another. A hot web design trend in 2022, this strong aesthetic looks modern, advanced and adds depth to your design. Tip: While gradients are complex designs, Wix brings it down to earth. From radial and linear gradients, to our very own cutting-edge Fluid Gradient, you can implement the Wix Editor’s ready-to-use backgrounds without any custom coding. As you can see in the image below, gradients can also be combined with an image in your site's background. Learn more: What is web design? Expert website imagery design tips I sat down with Adi Huri, Creative Product Manager for WOW, to point out website imagery best practices. We also hand-picked a few of website ideas from Wix users websites to visually inspire you: Website imagery tip 1: have fun with image tools Today’s built-in tool arsenal allows you to easily apply visual effects that were once only attainable with complex code or digital design programs. “We at Wix have created these visual tools to make your life easier and help your website stand out. We always have performance in mind,” says Adi. “These aren’t only for starters, but can save anyone with a vision time and money to create quality visuals”. Huri adds, “For example, tools like our Video Mask that allow users to crop their own videos into custom shapes, filters or overlays is something we once needed professionals and external software to create. Now, anyone can apply these effects in seconds” Website imagery tip 2: add a favicon to your website Your website imagery should uplift your design, amplify your branding efforts and feel organic for visitors. When choosing vector art, photos or backgrounds, aim for styles that form a cohesive aesthetic with your brand assets. Most importantly—include your logo for visitors to see in your site’s imagery. With this in mind, don’t forget one tiny element: your website’s favicon . This tiny icon is displayed on the tab at the top of your website browser, as well as your bookmark bar, history and in search results pages. “A favicon plays an important role in website navigation,” says Adi. “I don’t know about you, but I have about a hundred tabs open right now—and if a website doesn’t have one, I won’t be able to re-find it as I browse from one site to another.” OK Drugs ’s online CBD shop nails a cohesive presence—from the color scheme and type design, to product photography and, of course, the favicon. Website imagery tip 3: don’t forget social share images Huri emphasizes that website owners often overlook social share images—or the image displayed when a URL is shared on apps like Facebook and Whatsapp. Even if your shared webpage doesn’t include imagery, social share images can give audiences a good visual preview of your site. For each website page, choose a social share image that reflects its topic. Since every platform has its own criteria for social sharing images, titles and descriptions, make sure you preview before pressing publish. Website imagery tip 4: pay attention to quality We’ve moved past pixelation, blurriness and imbalance (unless, of course, your site hits on the nostalgic Y2K aesthetic trend.) However, those crystal clear visuals shouldn’t come at the cost of your loading speed. Get the best of both worlds with these rules of thumb: File formats With so many types available online, make sure you upload the best image file type for your illustrations, photographs, videos and more. Use high-resolution media On top of selecting authentic, relevant imagery for your design, make sure the files are also high resolution. “We understand how important performance is—and create tools that provide you with advanced features, doing everything on the backend to make sure it will be optimized for the web” says Adi. “We always have performance in mind, so this shouldn’t stop you from choosing high-quality media. We will optimize it to the exact dimension displayed on screen, without any loss of quality.” Website imagery tip 5: make your images accessible Web accessibility gives everyone the opportunity to interact with your website, regardless of ability. When it comes to your site's imagery, include alt-text to enhance the experience for visitors using screen readers. The HTML text accurately describes the content and function of your site’s images in a brief sentence or a few words. Write alt-text as concisely as possible. Without alt text, screen readers can only notify a user that the page contains an image. “Sometimes you will see alt text that is not descriptive enough. But our imagery is not meant to be just a technical description for visitors—it plays an important role in setting the vibe of your site,” Adi says. “We need to elaborate with more information to help people who can’t see properly discern what you want to communicate with your visuals.” Adding descriptive alt text touches on another aspect of your site’s performance: SEO. Search engines use alt text to decipher your website’s photos and graphics, making it an important practice for improving organic search performance. You can find a selection of web design tutorials here .

Visual content is a highly important element in making a great website. Even if you’re not an artist or a photographer, you need to carefully consider the images you use. Once you've decided to create a website , the image options for your webpage design may seem overwhelming. You might be wondering what types of images generate the biggest impact. Here are a few things to help you learn how to make a website with visuals that will stand out from the crowd! Learn more: What is web design? Pixster Photobooth  use funny, eye-catching images on the home page of their Wix website Inform Your homepage image is typically the first thing visitors see when they come to your website. What does it say about you or about your business? It’s a good idea to use large, eye-catching images on your homepage, as long as they first and foremost tell your visitors what you are all about. *Tip: Using Wix, you can add a beautiful animated gallery that tells a whole story without taking too much space. Here’s a step-by-step guide to help you with that. Spotlight 3d  set this eye popping picture as the background for their site   Engage The images you use need to move website visitors in some way, including your website background. Parris Whittingham, founder of Parris Whittingham Studio , describes his favorite pictures as those that “Give”: the ones that invoke a state of emotion. That is the true value of a great image. *Tip: Think of the action you want website visitors to perform on your site – donate, subscribe, share, register, purchase, bookmark, etc. –  and try to envision a picture that motivates to this very act. Keys Of Change  use beautiful and moving images to promote their charity  Energize! Choose active over passive images – ones that have the power to make your product, message, or individuality crackle with energy and inspire your site visitors. Active photos are typically sharp rather than blurry and have a vital and vibrant color scheme. Using active images throughout your site will grab your visitors’ attention and make them want to see more. You can even find some great free stock photos on sites like Pexels and Pixabay . *Tip: If you want to add a slideshow to a website , avoid using all the images at your disposal. Filter them for those that are active. Beach Chic Photography showcase their inspiring work Faces vs. objects Humans are social creatures, and you can instantaneously connect with site visitors using an image of the human face. Nevertheless, don’t be afraid to crop or use detail to emphasize what’s important. Objects can send powerful messages and keep your pages visually interesting. Of course, when you promote products or designs on your website, presenting objects in an appealing way is one of the most important tasks in your website design process. That doesn’t mean you don’t need to use images of humans at all. A facial expression can help you in those places on your site where you wish to convey emotions or values. *Tip: If you have an eCommerce website and want to display your products nicely, try using more than one image. You can show the product from different angles or add a photo of the product in use. Jermaine Mcneal in an unforgettable photo for an unforgettable website Customize You may have found the perfect photo to add to your website and become disappointed if it doesn’t fit as well as you imagined. No worries! You can use the Image Editor on the Wix website builder to edit and customize all images, whether they are Wix images or your own. Cropping, enhancing, mirroring, brightening and many other options allow you to optimize your images and match them to the exact look and feel of your website. Enrique Morales Catering  display of mouthwatering Mexican food Most importantly: Don’t be afraid to be felt and heard! Resist the urge to choose generic, ‘safe’ images. No matter what type of site you have, let your personality shine through! For text-heavy pages, use images to break up text. Visitors will appreciate the visual pauses. Keep your website’s content fresh and lively by adding new images to your website every once in awhile. (Thanks to Elizabeth Lapp, Curator at Shutterstock , Kate Lord, photo editor at the Wall Street Journal, and Parris Whittingham, founder of Parris Whittingham Studio , for your expert guidance!)

Picture this: You’re browsing the Internet – possibly looking at Pinterest quotes or inspiring Instagram images with text – and you come across a font that sparks your curiosity. Just like hearing that catchy song on the radio and not knowing it’s name, you’re not sure if you will ever be able to get your hands on such a beautiful typeface for your website . Well in today’s world, we’re quite spoiled with technological advances, meaning you can say goodbye to that nagging feeling once and for all. Here, we’ve compiled the following font detection tools for images to help you embody your inner Sherlock Holmes. Not only will we show you where to go to find these hidden font gems, but also how you can preview them on your beautiful website builder , and then later upload them to turn your design visions into a reality. Learn more: Best PDF editors How to identify fonts from images Use tools to find fonts from images Preview your font Upload your font choice to your website 01. Use tools to find fonts from images MyFonts :  MyFonts (previously known as ‘WhatTheFont’) is as easy as 1-2-3. You can identify fonts from images with this super simple website. First, upload the image that you’re curious about. Second, select a crop box around the section whose font you want to check. The website automatically identifies and sections off each area it detects font on your image. Lastly, view the font results. If you want to take this one step further, you can also purchase any of the fonts for different prices. This is great if you want to own them, which will come in handy if you plan on uploading them to your website at a later stage… More on that later. Key feature: Purchase the fonts you’ve just discovered to upload to your website. Get started here: MyFonts WhatFont: This might be the easiest font finder around. That’s because discovering the hidden fonts behind your favorite photo design inspirations is just one click away with WhatFont . It’s a Chrome extension that, once it’s been downloaded, only requires the click of a button and hovering over an image to reveal the font used. You don’t even need to download and save the image ahead of time. And there’s a bonus: It’s not just for images, but entire web pages! Key feature: Browse fonts directly from a website, not just on images. Get started here: WhatFont Font Squirrel: Most of what you can do on Font Squirrel is evidently the same as MyFonts: upload an image, crop a font, and discover your results. Yet, the main feature that is highly useful and different here is that you can rotate images to be able to crop fonts set at peculiar angles. This is certainly one neat tool that you can’t find most places. Also while you’re on the website, browse through the many font deals offered, some of which won’t even cost you a dime! Key feature: Rotate images to identify fonts embedded in an unconventional form. Get started here: Font Squirrel 02. Preview your font Essentially font detection tools from images all lead you to the same finale: a font that you just love. So, what’s next? You might admire the way that font looks on the image, but you won’t know how it will be captured on your website until you try it out. So, before you download your chosen font and swap the old one for the new in your website editor, you can preview it first. Google Font Previewer for Chrome is perfect for just this. It’s an extension that lets you test the looks of different fonts on a website without entering any back office or editing mode. With just the URL and extension, you can preview any font available within the tool. Furthermore, if there are fonts that you like to test often, you can ‘star’ them, as in mark as favorites in your app. If you’re looking for a quick fix, this is a great solution. Once you’ve seen enough different versions and you’re happy with your selected font, keep reading to find out how to welcome your font to its new home. Get started here: Google Font Previewer 03. Upload your font choice to your website If you’ve made it this far, you’ve selected a font that inspired you and you’re ready to glamorize your website design with this exquisite choice. If you’re a Wix user, the process couldn’t be any easier. Within the Editor, under ‘My Uploads,’ click the ‘fonts’ button to upload any typeface that you have legal rights to (in other words, a free font or a font that you have already purchased). From here, you’ll be able to embed any font of your choosing. And if you’re feeling fancy and decide to use multiple fonts on your website, you can explore different font pairing techniques here. Bonus reading : Find out why enchanting typography has made its way to our list of web design trends . Learn more about how to make a website with our extensive guide.

Turn your ideas into a website you love with Wix →   We see a familiar pattern with small business websites, and small business website optimization often misses the mark. The owner puts in real work. The site looks fine. It even feels professional. Then it goes live, and the leads don’t appear as expected. That gap usually comes down to one thing. Clarity. Visitors don't land on your site ready to study it. They land with a job to do. They want to decide if you are the right fit, and they want to decide quickly . The Nielsen Norman Group  has found that first impressions can form in about 50 milliseconds. We also found that users often leave pages in 10 to 20 seconds, and if you want attention for longer, you need to communicate your value proposition within ten seconds. So yes, we mean it when we say ten seconds. What follows is a people-first way to evaluate your website. It is also business-first. Because if your site fails this first ten-second test, you are paying for traffic you cannot turn into calls, forms or bookings. Turn clarity into conversions by learning how to make a website  with a website builder  designed to help small businesses succeed. TL;DR: small business website optimization If your small business website isn’t converting, try this simple test. Within 10 seconds, a visitor should be able to answer five basic questions: What do you do? Is this for someone like me? Do I trust you? What should I do next? How easy is the next step? If any answer feels unclear, that’s likely where you’re losing leads. Below, we break down exactly how to evaluate and fix each one. How fast do visitors judge a small business website Business owners often assume visitors read their pages the way they wrote them. That isn't how it works. Most people scan. We quantified this. On the average web page, users have time to read at most 28% of the words during an average visit, and 20% is more likely. There is also a mindset problem that keeps popping up. You know your business inside and out, visitors don't. It’s a gap between designers’ mental models and users’ mental models. Builders assume things are obvious because they have lived with the site. Visitors arrive cold. Here is what that means in plain terms: your business website needs to explain itself fast, without effort from the visitor. Research benchmarks that explain the ten second rule What we measure Verified finding First impression timing About 50 milliseconds How long users stay before leaving Often 10 to 20 seconds Learn more: Business websites web design How to plan a website Website features Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. 5 questions every small business website must answer for better optimization If you want more inquiries, bookings or calls, your small business website must instantly answer these five questions: Can I tell what you do without thinking? Is this for someone like me? Do I trust you enough to keep reading? What should I do next? How hard will this be? 01. Can I tell what you do without thinking? This is where most small business sites bleed leads. We land on a homepage, and the headline sounds nice, but it doesn't say what the business actually does. It is often vague on purpose because the owner wants to sound professional. The problem is that vague feels risky to a new visitor. If someone can't tell what you do at a glance, they leave. They don't wait for the explanation below. Nielsen Norman Group’s research on short visits is the proof point here. People leave quickly unless they see clear value quickly. A strong top section usually answers three things without trying to be clever: What do you do? Who do you do it for? Where do you do it? That's it. When the top of your homepage is clear, everything downstream gets easier. Your services page makes more sense, your reviews feel more believable and your call to action feels like a natural next step instead of a hard sell. Pro tip: Using the right website templates  makes it easy to get your message across, and knowing how to start a business online helps your site actually support your goals. 02. Is this for someone like me? Once visitors understand what you do, they instantly decide if it applies to them. This isn't only about demographics, it's about context: Do you serve their area? Do you serve their type of problem? Do you look like a real business they can trust? For many local businesses, reviews are a major part of the decision. BrightLocal's survey-based local SEO statistics report that 71% of consumers wouldn't consider using a business with an average rating below three stars. BrightLocal also reports that 42% of people trust reviews as much as recommendations from friends or family, citing their Local Consumer Review Survey 2025. Those numbers don't mean reviews are everything. They do mean reviews are part of how people screen options. If your website hides them, you are asking visitors to take a leap they don't want to take. Review signals that influence whether people even consider you What visitors look for Verified finding Minimum acceptable rating 71% would not consider a business below 3 stars Reviews compared to word of mouth 42% trust reviews like personal recommendations One more practical note: your site also needs to match how people browse. In the United States,  StatCounter  shows that in November 2025, desktop accounted for about 55.68% and mobile for about 44.32% of platform share. That's close enough that you can't treat mobile as an afterthought. 03. Do I trust you enough to keep reading? Trust isn't one badge. It's a pattern. People notice when something feels off, like a polished logo paired with blurry images, big claims with no proof, a missing phone number or a contact page that feels like a dead end. This doesn't mean you need an expensive site, it means the basics matter: Clean layout Consistent typography Professional photos (which can even be taken on a phone with good lighting) When trust is low, visitors don't argue with themselves. They click back and choose the next option. Credibility drivers that show up in research Credibility factor Verified finding Visual design influences credibility judgment “Design look” mentioned in 46.1% of credibility comments Fast communication of value keeps people from leaving Message needs to land within 10 seconds 04. What should I do next? A lot of small business sites make visitors work too hard here. The owner wants to be polite, so they give people many options. The visitor doesn't want options, they want direction. Nielsen Norman Group calls out a real issue here: too many offerings can lead to analysis paralysis and make decisions harder. They also describe how excess choices can lead to fatigue and even abandonment. This doesn't mean you must remove everything, it just means each page should have a clear primary action. If the goal is more leads, pick the next step that matches the visitor’s intent. A consultation, quote request, call or booking. Labels matter too. Vague labels like “Learn more” or “Read more” have low information scent. Clearer labels guide users better. That is a small wording change with a real business impact. When the next step is clear, more people take it. 05. How hard will this be? Even when people like what they see, they hesitate if the next step feels slow, annoying or risky. Speed is part of this. Think with Google reports that 53% of visits are abandoned if a mobile site takes longer than three seconds to load. Think with Google also reports that as page load time increase from one second to three seconds, the probability of a bounce increases by 32%. And as load time increases from one second to ten seconds, the bounce rate increases by 123%. Google’s mobile page speed benchmarks add another useful detail: as the number of elements on a page increases from 400 to 6,000, the conversion rate drops by 95%. That's a warning about clutter and heaviness, not just server speed. Then there is form friction. We have to be honest about what research applies here.  Baymard’s  strongest quantified form research is in eCommerce checkout, not service business contact forms. Still, the behavior is familiar. Baymard reports that 18% of U.S. online shoppers have abandoned an order due to a "too long or complicated checkout process." The takeaway is not “your contact form is a checkout.” The takeaway is that complexity makes people quit. Speed and clutter benchmarks that connect to lead loss Issue Verified finding Slow mobile load 53% abandon if mobile takes longer than 3 seconds Small delay effect 1s to 3s increases bounce probability 32% Big delay effect 1s to 10s increases bounce probability 123% Page complexity effect 400 to 6,000 elements drops conversion probability 95% Complexity makes people quit 18% abandoned due to “too long or complicated” checkout Learn more: AI eCommerce builder features How to monetize a website Small business website statistics Best website builders for small businesses How these 5 questions affect leads and revenue These questions aren't abstract. They affect whether you get inquiries this week. When your website answers them clearly, the right visitors move forward with less hesitation. The wrong visitors move on early, which saves you time. That is a win too. When your website doesn't answer them, you end up with one of two problems: you get fewer leads than your traffic should create, or you get leads that aren't a good fit because your site never sets expectations. Both problems look like marketing problems from the outside. Often, there are website clarity problems. Check out website design tips for small businesses  → How to evaluate your own website without overthinking it We like simple tests because busy owners actually do them. Open your homepage on your phone and on your laptop. Mobile is still a significant share of usage. Then do this. Read only what you can see without scrolling. Give yourself ten seconds. Try to answer these questions out loud as if you were explaining the business to a friend: Can I tell what you do? Do I feel like this is meant for me? Do I trust you enough to stay? Do I know what to do next? Does the next step feel easy? If any answer feels fuzzy, that is your best starting point. We would fix the top of the page first, because that is where people decide whether they stay. Nielsen Norman Group’s time-on-page research makes that point hard to ignore. You don't need a full rebuild to make progress here. Most of the wins come from clearer language, tighter layout, fewer competing actions and friction reduction. These are improvements that respect the way people actually behave online. About the author Ihor Lavrenenko is an SEO Manager with over ten years of experience helping businesses grow online across healthcare, legal and home services industries. He specializes in SEO strategy and audits, keyword and content planning, structured data and schema, link acquisition and local SEO, helping businesses improve search visibility, drive traffic and capture local demand. With experience managing both in-house and agency teams, he brings proven systems that turn website traffic into measurable growth, making him a trusted voice for businesses looking to succeed online. Build your own thriving business website  with Wix today → Small business website optimization FAQ What should a small business website include? A high-converting small business website should include a clear headline expl aining what you do, defined service areas, customer reviews, trust signals, strong calls to action and fast-loading mobile-friendly pages. Visitors should understand your value within ten seconds. For inspiration, you can explore website ideas  that show how businesses present their services effectively. Why isn't my small business website generating leads? Common reasons include unclear messaging, weak calls to action, slow load times, lack of trust signals or overly complicated contact forms. If visitors can’t quickly understand what you offer or how to take the next step, they leave. Learning website building lessons can help you avoid these pitfalls. How fast should a small business website load? Ideally under three seconds on mobile. Research shows that 53% of users abandon mobile sites that take longer than three seconds to load, which is why slow loading websites  lose so many potential leads. Proper website management ensures your site stays fast and reliable. How do I improve conversions on my small business website? Start by clarifying your headline and above-the-fold messaging. Add visible reviews, simplify navigation, reduce form fields and create one clear primary action per page. Tools like AI website generator  can help streamline design and content creation for faster improvements. How do I know if my website messaging is clear? Perform the ten-second test: view your homepage without scrolling and see if you can immediately explain what the business does, who it serves and what to do next. If not, your messaging likely needs refinement. If you’re just starting, learning website building tips  and website building lessons  can speed up the process. How do I make a business website? To get started, choose a platform or one of the best website builders for small businesses  for your needs. Pick a domain name , set up website hosting and create pages that clearly explain your products or services. If you’re pressed for time, AI tools and exploring the best AI prompts for building a website can help generate content ideas quickly. How long does it take to build a small business website? The timeline depends on the complexity and tools used. Simple sites on free website builders can be live in a few hours, while larger professional sites may take weeks. Planning, content creation and design decisions are the biggest factors in determining how long does it take to build a website . How much does a small business website cost? Costs vary based on platform, design, hosting and whether you hire professionals. DIY sites using free tools can be inexpensive, while fully custom projects like to create a professional website  with advanced features will cost more. What is the purpose of a small business website? A small business website helps you communicate your brand, showcase your services and generate leads. Understanding what is the purpose of a website guides every decision, from layout to content to calls to action. Can I learn website building on my own? Yes. Many entrepreneurs start with beginner-friendly website builder. This approach allows you to understand the process of how to make a business website  while saving on upfront costs.

Simplify your PDF workflow with Wixel → Finding the right PDF editor can transform how you handle documents, moving you from frustration to finished in minutes. Whether you need to sign contracts, merge files, or edit text directly, the best PDF editors offer powerful tools to keep your workflow smooth without the need for complex software or steep learning curves. This guide will explore the 10 best PDF editors available right now, from all-in-one platforms to quick, browser-based tools, so you can find the right solution that fits your workflow. Wixel is a PDF editor that lets you edit text, add annotations and insert signatures without switching tools. Wixel also includes a PDF converter that turns Word, JPG, and other file types into PDFs in seconds, plus a PDF merger that combines multiple files into one clean, shareable document. TL;DR: best PDF editors Here’s a quick overview to help you compare the top options at a glance: Name Key feature Best for Wixel PDF editor Built-in website & document management Website owners, small businesses Foxit Secure collaboration tools Teams & enterprises PDF Expert Fast, native Apple experience Mac & iOS users Sejda Simple, task-based editing Occasional users DocFly Cloud document management Remote teams Xodo Real-time annotation & syncing Collaboration & review Soda PDF Full editing with OCR Growing businesses PDF Buddy Online PDF editing and signatures Quick edits PDF24 Tools Free browser-based utilities Quick fixes What is a PDF editor? A PDF editor is software that allows you to modify Portable Document Format (PDF) files. Unlike a simple PDF reader, which only lets you view files, an editor gives you control over the content. These tools let you manipulate text, images and pages within a document that was originally designed to be unchangeable. Depending on the software, you can fix typos, rearrange paragraphs, sign forms digitally, and even convert other file types (like Word or Excel) into high-quality PDFs. They are essential for keeping digital paperwork organized and professional. Because PDFs were originally designed to be read-only, editing them requires specialized tools, making the choice of PDF editor especially important. Discover more: everything you need to know about PDF files . 9 best PDF editor examples Ready to take control of your documents? Here are the top tools that make editing PDFs easy and efficient. Wixel PDF editor by Wix Foxit PDF Expert Sejda DocFly Xodo Soda PDF PDF Buddy PDF24 Tools 01. Wixel PDF editor by Wix Wixel PDF editor by Wix lets you create, edit and manage PDFs as part of your website workflow. Instead of treating PDFs as separate files, you can update documents directly alongside your site content. This is ideal for guides, menus, price lists and downloadable resources. You can quickly edit text, swap images or update details without exporting files between platforms. Wixel also offers a PDF converter , making it easy to turn images into compact, share-ready PDFs. Why it works:  Everything lives in one place, helping you work faster and keep documents aligned with your website. Pricing:   Wixel pricing  ranges from a free plan to paid plans starting at $9/month (billed annually). Learn more:  how to make a PDF . 02. Foxit Foxit is designed for businesses that need advanced editing, security and collaboration features. It’s commonly used by teams handling contracts and sensitive documents. Why it works:  Strong focus on permissions, encryption and shared reviews. Pricing:  Free Foxit PDF editor and advance features with Foxit PDF Editor+ ($159.99 per year). Learn more: how to combine a PDF easily . 03. PDF Expert Built specifically for Apple devices, PDF Expert offers fast performance and a clean, native interface on macOS and iOS. Why it works:  Feels seamless for Apple-first workflows. Pricing:  $79.99/year or $139.99 lifetime. Learn more: how to make a PDF fillable . 04. Sejda Sejda is a browser-based PDF editor that focuses on simplicity. You can jump straight into editing, merging or compressing files without a learning curve. Why it works:  Quick edits without installing software. Pricing: Weekly ($5 one-time payment), Monthly ($7.50 per month) or Yearly ($63 per year) payment options. Learn more: how to compress a PDF without losing quality . 05. DocFly DocFly combines PDF editing with online storage, making it useful for users who want to keep documents organized in the cloud. Why it works:  Editing and file management in one place. Pricing: Free plan available, plus DocFly Pro Monthly ($7.99 per month) and DocFly Pro Annual ($3.99 per month). Learn more: how to make a PDF editable . 06. Xodo Xodo supports real-time collaboration, allowing multiple users to annotate and review PDFs together. Why it works:  Designed for teamwork and live feedback. Pricing:  Online plans from $9.99/month. 07. Soda PDF Soda PDF is a versatile PDF editor available both online and as desktop software. It covers everything from text and image editing to OCR, form creation and secure file sharing. Why it works:  Soda PDF's flexibility allows you to switch between cloud-based editing and offline work, making it a solid option for businesses that need both convenience and control. Pricing: Standard, Pro and Business plans available, all as either monthly or yearly options (check platform for current pricing). 08. PDF Buddy PDF Buddy is a browser-based editor for text edits, form filling and e-signatures. This PDF editor works entirely online, so you can manage documents from any device. Why it works:  Ideal for quick edits without downloads. Pricing:  Free or Pro ($7.99/month) plans available, as well as pay-as-you-go credits. 09. PDF24 Tools PDF24 Tools is a free, browser-based collection of PDF utilities for editing, merging, compressing and converting files. Why it works:  No sign-up required and easy to use. Pricing:  Free. You may also be interested in: How to make a website How to make a portfolio How to design a website How to create editable PDFs Turning a static PDF into an editable document is easier than you might think. Follow these four simple steps to unlock and update your files. 01. Choose your editing tool Start by selecting a PDF editor that supports full text and form editing. Look for features like OCR (Optical Character Recognition) if you’re working with scanned documents, as this will convert images of text into editable content. Tools like Wixel and other modern PDF editors handle this automatically. Turn your images into a PDF file using these PDF converter tools from  Wixel : JPG to PDF converter PNG to PDF converter 02. Upload and analyze your PDF Upload your PDF to the editor. The software will scan the file structure to determine whether it’s text-based or image-based. If the PDF is scanned, the editor will analyze the content and prepare it for OCR so text, images and layouts can be edited accurately. 03. Enable editing features Once the file is processed, activate the editing tools. This may include text editing, image replacement, page reordering or form field creation. For scanned PDFs, enable OCR to unlock the text layer and make individual words and sections selectable. 04. Make your changes and save Edit your text, adjust formatting, add fields or annotations, then save the updated file. Most editors let you export the PDF with changes preserved or download a new version, ensuring it’s ready to share, sign or publish. Finally,  open the PDF in a browser to ensure everything works correctly. You may also be interested in how to combine PDFs . Please note: All information in this article is correct as of 20th January, 2026. Best PDF editors FAQ Can I edit a PDF for free? Yes. Some PDF editor tools offer free versions, but they usually include limits on file size, daily tasks or advanced features. Why can't I edit text in my PDF? The PDF is likely a scanned image. You’ll need an editor with OCR (Optical Character Recognition) to convert it into editable text. Are online PDF editors safe? Most reputable tools use encryption and automatically delete files after a short time. For highly sensitive documents, offline editors provide extra control.

Turn your ideas into a website you love with Wix →  Looking for the best website builders in the UK? This guide compares the leading platforms available to UK users, helping you choose the right solution based on features, flexibility and pricing. If you’re starting from scratch and searching for a free website builder , or you want faster setup with an AI website generator , the tools below cover a wide range of needs. From beginner-friendly builders to professional platforms used by agencies, we break down the top UK website builders based on design control, AI capabilities, blogging, eCommerce website features and long-term scalability. You’ll also find clear, practical guidance on  how to make a website  that meets your goals. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: best website builders UK The best website builders in the UK combine ease of use, flexible web design tools and fair pricing. Some platforms focus on beginners who want to get online quickly, while others are designed for professionals managing complex or multiple sites. Quick takeaways Wix offers the most complete all-in-one website builder for UK users. Wix Studio is designed for agencies and advanced web creators. Budget-focused builders prioritise speed and simplicity over flexibility. Not all platforms offer a free plan or built-in AI features. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix Website builder Best for Paid plans start at (UK) Wix All-in-one websites Free plan available, paid plans start at £9/month Wix Studio Agencies & professionals Paid plans start at £9/month IONOS Small business basics Free trial, paid plans start at £10/month SITE123 Simple, fast setup Free plan available, paid plans start at $12.80/month Elementor WordPress design control Paid plans start at £12.99/month Bluehost Website hosting + website building integration Paid hosting plans start at £3.79/month Hostinger Budget-friendly websites Paid plans start at £2.39/month Network Solutions Traditional web services Paid plans start at $4.99/month 8 best website builders UK Choosing the best website builders in the UK depends on what you’re building, whether that’s a personal site, blog, online store or client websites at scale. Below, we compare the most popular UK website builders using the same criteria across every platform: site creation, free tools , blogging, eCommerce, AI features for a website and pricing. Jump to a builder: Wix Wix Studio IONOS SITE123 Elementor Bluehost Hostinger Network Solutions 01. Wix Wix is for everyone, from first-time website builders to growing businesses looking for a reliable, all-in-one platform. It's a drag-and-drop website builder that combines visual design control, AI-powered tools and a comprehensive feature set, giving UK users the flexibility to build professional websites without relying on third-party plugins. Key features: Thousands of website templates for every niche and industry. AI website generator to create sites from prompts in minutes. Built-in blog maker with categories, tags and SEO features. Native eCommerce tools including a dropshipping website builder and print on demand services , making it easy to sell online . Wix Marketplace for additional functionality. Pricing:  Free plan available. Paid Wix Plans  start at £9 a month (billed annually). Month-to-month pricing also available. Get a  free domain name  for one year, plus access our domain name search  and domain name generator  to find the perfect web address. 02. Wix Studio Wix Studio is designed for professional web creators, agencies and freelancers who build websites for multiple clients or complex projects. Studio gives professionals more advanced layout control, performance optimisation and collaboration tools than standard website builders, while remaining fully hosted. “The best website builder for agencies is the one that fits your team’s rhythm and grows with your client base. Look for platforms that minimize busywork and maximize creative freedom, so you can focus on what really moves the needle.” - Roy Wax, PMM at Wix Studio Key features: Advanced responsive website templates  for versatile designs. Powerful content management system  for structured content. Collaboration tools to help teams manage clients and projects. Performance and SEO optimisation tools built in. Granular control over design, layout and interactions. Wix Studio management tools  for client management and project workflows. Pricing:   Wix Studio plans  start at £9 a month (billed annually). Month-to-month pricing also available. Learn more about Wix Studio: Wix vs Wix Studio Wix Studio vs Shopify Wix Studio vs Framer Wix Studio vs Webflow Wix Studio vs Duda 03. IONOS IONOS is a long-standing web services provider, offering website builders bundled with hosting and domains. Its builder focuses on straightforward site creation for small businesses rather than advanced design flexibility. Key features: Template-based website editor. Basic AI text and layout assistance. Built-in blogging functionality. Simple eCommerce tools for small catalogues. Domain and email often included with plans. Pricing:  Free trial available. Paid plans start at £10 per month. Learn more: Best AI website builders Traditional vs AI website builder Best AI landing page builders How does an AI website builder work Prompts to use with AI website builder Best website builders for beginners 04. SITE123 SITE123 is designed for users who want to publish a website quickly with minimal setup. It prioritises speed and simplicity over deep customisation. Key features: Guided website setup process. Pre-designed layouts with limited customisation. Built-in blog and basic SEO tools. Simple eCommerce functionality. Free subdomain on entry-level plans. Pricing: Free plan available. Paid plans usually start from around $12.80 a month (billed annually). Month-to-month pricing also available. Learn more: Sample portfolio websites How to design a logo How to make a business website What is web hosting 05. Elementor Elementor is a visual website builder for WordPress rather than a fully hosted platform. It’s best suited for users who want hands-on control over design and are comfortable managing hosting and plugins separately. Key features: Visual drag-and-drop editor for WordPress. Theme and page design control. Blogging via WordPress. Ecommerce via WooCommerce integration. Third-party plugin ecosystem. Pricing: Paid plans start at £12.99/month a month (billed annually). Learn more: Wix Studio vs Elementor What is a domain How to make a portfolio How to register a domain 06. Bluehost Bluehost is primarily a hosting provider that includes website-building tools. It’s commonly used by beginners who want hosting and site setup in one place. Key features: WordPress installation and site setup tools. Basic website builder functionality. Blogging via WordPress. Ecommerce through WooCommerce. Hosting and domain bundles. Pricing: Hosting plans start at £3.79 a month (billed annually). 07. Hostinger Hostinger offers affordable hosting plans with built-in website-building tools. It’s often chosen by users prioritising low cost over advanced features. Key features: AI-assisted website builder. Template-based editor. Blogging functionality. Ecommerce tools for small stores. Hosting included with plans. Pricing: Paid plans start at  £2.29 a month (billed annually). Month-to-month pricing also available. 08. Network Solutions Network Solutions is a longstanding player in the website services space, focusing on domains, hosting and website creation tools via an AI website generator. Key features: Template-based website builder. Basic blogging functionality. Simple ecommerce options. Domain and hosting services. Limited modern design flexibility. Pricing: Paid plans start at $4.99 a month (billed annually). Explore Wix vs Network Solutions →  Best website builder UK: feature comparison When comparing the top website builders in the UK, it helps to look at key capabilities side by side. All of the platforms below cover the essentials: hosting, blogging, eCommerce, and design tools, but they differ in flexibility, AI support and target users. Website builder AI tools Blogging Ecommerce Wix Yes Built-in Built-in Wix Studio Yes Built-in Built-in IONOS Yes Built-in Built-in SITE123 Limited Built-in Built-in Elementor Yes Third-party Third-party Bluehost Limited Third-party Third-party Hostinger Limited Built-in Built-in Network Solutions No Built-in Built-in Wix offers free website hosting , is an all-in-one builder that includes a drag-and-drop editor, AI website tools, blogging tools  and eCommerce. It’s designed for users who want flexibility and speed in one platform. This side-by-side look shows that while all of these builders cover core functionality, the right choice depends on your priorities: ease of use, design flexibility, AI assistance, or multi-site management. How to choose the best website builder UK Selecting the right website builder can make the difference between a site that’s frustrating to manage and one that grows with your goals. In the UK, options vary widely in ease of use, AI capabilities, blogging and eCommerce tools and cost. Focusing on a few key criteria will help you make a choice that fits your needs now, and in the future. Key factors to consider: Hosting vs self-managed:  Fully hosted builders, like Wix, handle technical aspects like website security and website maintenance . Self-managed platforms, such as Elementor on WordPress, give you more control but require you to manage hosting, backups and website updates . AI assistance:  Some builders include AI website generators or AI content strategy tools that can help you quickly create layouts, copy and design elements. This is especially useful for beginners or those who want to accelerate the website-building process. Blogging and eCommerce needs:  Built-in blogging and online store features reduce reliance on third-party plugins or apps. If you plan to run a blog or sell products, ensure the platform supports the features you need, like SEO settings, categories, product variations and online payment processing . Scalability:  Think about growth. Can the platform support multiple pages, additional sites or higher traffic? UK pricing and support:  Transparent pricing matters. Look for plans that fit your budget and include customer support suitable for UK users. Check whether pricing is billed monthly or annually and whether local support channels are available. Making the right choice is about balancing your current needs with your long-term plans. Consider which of these factors matter most to your business or project and use them as a framework when comparing builders. Check out these website building lessons to learn more. Why trust Wix's experts Wix provides guidance you can rely on because every recommendation is backed by hands-on experience. Wix's website-building specialists work closely with product teams, designers and SEO professionals to test platforms thoroughly and compare features objectively. These experts update their advice regularly, ensuring that the guidance reflects how people actually build websites today, not outdated specs or surface-level comparisons. With Wix, you get insights based on real-world testing and professional expertise, helping you make confident choices for your website. Editor’s note:  All prices and information in this article are accurate as of January 11, 2026 and are subject to change. Please check the provider’s website for the most up-to-date details. Best website builders UK FAQ What is the best website builder in the UK? The best website builder depends on your needs. Wix is widely used for its balance of ease, flexibility and built-in features, while Wix Studio is better suited for agencies and professionals. Explore more website builders: Best website builders Australia Best website builders for portfolios Best beauty website builders Best AI website builders Best website builders Canada Best website builders for designers Best website builders for freelancers Best website builder for small business Best hotel website builders Best resume website builders Best website builder for restaurants Best website builders for photographers Best real estate website builders Best website builders for writers Best church website builders Best website builder for teachers Best website builders for musicians Best website builders for cleaning business Best responsive website builders Best landscaping website builder Is there a free website builder in the UK? Yes. Platforms like Wix offer free plans for users looking to create a website without committing to a paid plan. Which website builder is best for small businesses in the UK? Small businesses often prefer fully hosted website builders that handle technical details like security, updates and website management , while still giving them control over design and content. Wix stands out in this space by offering a complete all-in-one platform that includes eCommerce tools, marketing strategies and features, blogging and AI-assisted site creation. With Wix, small businesses can launch professional websites quickly, manage online stores, run email campaigns and optimise their site for search engines, all without relying on third-party plugins or additional services. This combination of simplicity, flexibility and built-in capabilities makes Wix a practical choice for UK businesses looking to grow online efficiently. What is the best website builder for creating a portfolio website in the UK? Wix is one of the best website builders for creating a portfolio website in the UK. It offers a wide range of professionally designed portfolio templates, drag-and-drop customization and features that make it easy to showcase your work online. If you’re looking for inspiration, exploring real-world portfolio website examples  built on Wix can help you see how layouts, visuals and content come together to create a professional portfolio. Be inspired by the best website designs to get started.

Ready to create your own website? Get started with Wix's website builder . Today, small business owners are turning to AI to craft website content—and the numbers show it’s not just a trend. For anyone learning how to make a website , AI tools simplify creating professional content. A 2025 survey from Thryv  found that AI adoption among small businesses jumped from 39% in 2024 to 55% in 2025. Of those, more than half (55%) say content generation is their primary use case. But from what I see out in the wild, many SMBs are barely scratching the surface. This is because they type in a few quick prompts and get bland, generic content that reads like it was generated from a quick prompt. This isn’t a knock on SMB owners—learning how to prompt AI effectively is just one part of a crash course in AI education we’re all getting on the fly.  I may have written a few more prompts than the average person, so let me start with this. The real trick to getting AI to deliver great results is simple: give it context. Lots of it. Related:   Small business website statistics What a prompt with context looks like Let me give you an example. Say you give AI the following prompt:  “Help me write around 100 words of content for a landing page announcing a Fall sale.”  And let’s assume that it has no other context or access to previous chats you may have had with it.  AI would go ahead and confidently write the content with some room for you to fill in the blanks. It’ll probably lead with “Fall into savings!” or something lame like that. It will mention that for a limited time, your customers can save big on Fall finds.  It will be bland and generic. Here’s what I actually got with one of the most popular AI tools (emojis included): 🍁 Fall into Savings! 🍁 [Author’s note: See? I told you] Autumn is here, and so are our biggest deals of the season! For a limited time, enjoy exclusive discounts on your favorite products—from cozy essentials to must-have seasonal picks. Whether you’re refreshing your wardrobe, upgrading your home or finding the perfect gift, now’s the time to save. Don’t wait—these Fall specials won’t last long! Shop today and embrace the season in style while enjoying unbeatable prices. Shop the Fall sale now and make this autumn your most stylish, comfortable and budget-friendly yet! That’s almost 90 words about a Fall sale that doesn’t say a whole lot. But you can’t expect AI  to give you much when you didn’t tell it a whole lot, either. And it’s making an assumption that you sell clothes or home goods, which may or may not be true. Now, imagine you give AI this prompt:  “Help me write content of around 100 words for a landing page about a Fall sale. I own a costume shop. The sale dates are October 2-9. The sale is for every item in the store, with the steepest discounts of up to 40% off on Halloween decorations.  We will also be offering free face-painting during this time, which will hopefully bring in more families, who make up the majority of my business. The location of my store is [address]. I want to avoid cliche language. Add a reference about how even vampires would risk going out in the sun for this sale.” Here’s what the same AI tool gave me: Step into the spirit of the season at [Your Store Name]! From October 2–9, every item in our store is on sale, with Halloween decorations reaching up to 40% off—so good, even vampires might risk stepping into the sun.  Families are especially welcome: we’re offering free face-painting to make your visit extra fun. Explore our wide range of costumes, props, and décor to create a hauntingly memorable Halloween.  Whether you’re trick-or-treating or hosting the ultimate spooky party, this is the perfect time to stock up. Visit us at [address] and grab your favorites before they vanish! See the difference? The more information you give it, the more personalized—and less generic—your output will be. Learn more:   How much does a website cost ? How I built a Wix website for my mom How to choose a website builder The formula I like to use: RACE To help you create content with AI when making a website , let’s look at a handy prompting framework you can use. The one I share when I’m giving “Intro to AI” sessions is the RACE framework , as written by Trust Insights. It stands for Role, Action, Context, Execute. If I’m being honest, I didn’t actually follow it in the example I gave above about the costume store, so let’s expand on that example. First, tell AI what role you want it to take on. Using the example from earlier, you might say, “You are a copywriter with a specialty in creating high-converting landing pages.” Then, state the action : “I would like you to help me write content for a landing page based on the following information.” Next, give the AI context,  like how I provided extra detail earlier about the product discounts, face-painting and even a quip about vampires. Then, just to remind it what it’s supposed to do, add another line about executing  the task.  “Please let me know if you have any questions that would help you in this task. If not, please write the landing page content now.” (Do you have to say “please?” No. But my mom taught me to be polite.) Now, take a look at what AI gave me:  🍂 Fall into Savings at [Your Store Name]! 🍂 From October 2–9, every item in our store is on sale, with Halloween decorations up to 40% off—even vampires would risk the sun to snag these deals!  Bring the whole family and enjoy free face-painting while you shop. From spooky décor to show-stopping costumes, there’s something for every ghoul and goblin.  Don’t miss this chance to transform your Halloween and your home without breaking the bank. Swing by [address] and make this Fall unforgettable. Well, it still says “Fall into Savings,” which I’d want to fix, but that’s why you always need a human in the loop. Speaking of which… How I make sure my content sounds human Using the RACE framework will get you much better results from AI, but it’s still important to review all AI-generated content. And even if you’re not an editor, there’s one thing you should definitely do to ensure a human touch. Read the content out loud to yourself and see how it sounds.  In my experience, whether the text is generated by AI or another person, this is the best way to identify phrasing that needs to be reworked. But be warned: AI will often put together a string of words that sound nice in sequence but don’t actually mean much if you think about them for more than two seconds.  So, read it out loud. Then either make fixes yourself or let AI know about a specific sentence or word you don’t like and ask for changes. Here’s how I would have edited the email above. I’ve marked my changes in red. The Fall Super-Sale is Coming From October 2–9, every item in [Your Store Name] is going on sale, with Halloween decorations up to 40% off—even vampires would risk the sun to snag these deals!  Bring the whole family and let the kids enjoy free face-painting while you shop. From spooky décor to show-stopping costumes, there’s something for every ghoul and goblin.  Don’t miss this chance to transform your Halloween and your home without breaking the bank. Swing by [address] and make this Halloween unforgettable. Of course, it’s up to you as to how much you want to use AI for your business website  content. Personally, I don’t like it too much for writing headlines because I’m very  picky about headlines. To me, AI is best used for anything that is highly specific (product descriptions, for example) because specificity acts as a compass for AI. The narrower and clearer the task, the more precise, useful and aligned the output tends to be. Read also: Sure, AI can design your whole website—but you give it soul Discover seven things you can do in 30 seconds with Wix's AI image tools . Bring yourself to the AI party There’s a final ingredient to ensuring your AI-generated web content  isn’t bland and generic, or, as they like to call it these days, “AI slop.” That ingredient is you. Your personality, your expertise, and your ideas. AI has amazing capabilities, but to get amazing results, you have to bring yourself to the party, too. When you combine what makes you unique with the generative powers of AI, that’s when the good stuff really starts happening. Building a website from scratch  and need help creating compelling content? Check out what Wix’s powerful built-in AI tools  can do for your business.

When it comes to servicing SMBs, enterprise B2B strategic partnerships  have emerged as catalysts for innovation and growth. They unlock added value for SMB customers at a significantly reduced cost compared to developing new products in-house, while also massively contributing to overall revenue. With 95% of Microsoft’s revenue, for example, flowing directly through partners , businesses large and small can benefit from this strategy. However, not all partnerships are created equal. It’s important to consider what the agreement will bring to your SMB customers, your business and your B2B partner, in both the short and long term. To ensure mutual benefit and longevity, it's crucial to carefully select the right business partners. Empower SMB customers with all the crucial steps to start a business . Choosing a B2B partner Here are seven key factors to consider in choosing a B2B partner. Industry leadership Brand reputation Custom partnership Audience expertise Extensive product offering Support infrastructure Commitment to growth 01. Industry leadership A B2B partner should be a market leader both you and your customers can rely on. Opt for a partner with a proven track record of success, looking at things like the number of years in the industry, size of customer base and market share. Ideally, it’s best to find your match in a different industry. “Combining the strengths of two industry leaders can unleash exponential value for customers,” says Kevin Nolan, CEO at GE Appliances, on their partnership with Google Cloud . A strong B2B partner should always be on the cutting edge in their field. They should be a product/service-focused trailblazer, consistently releasing updates and new developments . Ensure a solid foundation for collaboration by selecting a partner who stands out in the industry, bringing unparalleled expertise and resources to the table. “We selected Wix to be our preferred partner because of their leading technology and product innovation,” says Robert Keane, Founder and CEO at Vistaprint. A solid product roadmap and consistent new releases are signs of an industry leader. 02. Brand reputation Reputation speaks volumes. Aligning with a B2B partner renowned for their brand integrity and commitment to excellence enhances your credibility and instills trust among customers. Co-branded campaigns and industry reports can have an amplified effect. According to PartnerPath, 68% of consumers  can make buying decisions simply after seeing a co-branded campaign. How do you assess brand reputation for a partnership? For the greatest impact, your partner’s brand should speak for itself and be nearly synonymous with their offering. Try this: When you think of the respective market, what are some of the first brand names that come to mind? 03. Custom partnership Seek a B2B partner that’s not only willing but eager to tailor their offering to meet a partner’s needs. A cookie-cutter approach rarely yields the desired results. Prioritize partners who take the time to understand your business objectives and adapt their strategies accordingly. Flexibility should be core to the process. A custom partnership  ensures alignment on values and goals, and maximizes mutual benefit. A B2B partner must be able to build a tailored offer that fits your business and audience. 04. Audience expertise Partnering with a team that has developed a deep knowledge and understanding of your specific target audience can be a huge benefit. Sometimes sharing part of a customer base isn’t enough. It’s best to find a company that has invested time and energy into your particular audience. Partnering with experts ensures that solutions are finely tuned to address unique business challenges and capitalize on opportunities. As Tom Priore, Executive Chairman and CEO at Priority Technology Holdings, explains: “Wix is on the front end of generating revenue for small merchants  like our customers. That’s why we knew they’d be a great partner.” 05. Extensive product offering Seek a B2B partner with a comprehensive ecosystem: a wide range of products and/or services to empower SMBs of any business type . Products and services should be verticalized and tailored to the specific industries of your audience. And the offering shouldn’t stop at one particular thing. It should expand to include related services that your SMB customers will inevitably need in order to achieve success. Agree on an offer that empowers you to deliver end-to-end solutions. SMBs can learn how to create a website  using Wix’s complete business solutions. Digital commerce solutions can include online selling, reviews, social promotions and more. 06. Support infrastructure Reliable support is paramount for both customers and partners. Prioritize partners who offer multichannel, multilingual support  to customers: from email to phone to chat, along with resources like written and video tutorials. SMB customers should have 24/7 access to some type of support. And don’t neglect your own support, either. Make sure your partnership includes an intentional approach to B2B customer success . You and your business deserve a dedicated, experienced account manager to take the journey with you throughout technical and business processes. Learn more: B2B partnerships for online directories , Domains and B2B partnerships SMB customer support should include multiple communication channels. 07. Commitment to growth Make sure to have a long-term view when establishing a B2B partnership. Choose a partner that’s committed to ongoing innovation and growth, that will collaboratively develop an all-encompassing strategy, implement routine analysis and identify new opportunities and revenue streams. Don’t just think about immediate benefits. Make sure your B2B partner is in it to win it with you. In a nutshell—when picking a B2B partner, it’s best to consider those that are poised for sustained growth and innovation, capable of evolving in step with your business. I always prioritize factors like industry leadership, product portfolio and long-term vision for a sustainable and fruitful partnership. Remember: It's not just about choosing a B2B partner for now, but for 5, 10 or even 20 years from now. A strong B2B partner is a partner for life. Learn how a channel partnership  with Wix can drive growth for your business and your SMB customers.

The internet is a living thing. It changes, evolves and responds to live events. With technology constantly developing, one can blink and miss the current golden age of the latest online phenomenon. So if you suffered from a really long blink during the last decade, give or take, you might have missed the divine wonders that go by the name – “memes.” Before we begin with this “everything you wanted to know about memes, but were too afraid to ask” guide, let’s make sure we’re all on the same page regarding the pronunciation of this funny word. The word “meme” is pronounced with a long “e,” like the word “seem,” just with an “m” instead of the “s.” Afraid you won’t remember the right pronunciation and cause havoc mixed with embarrassment if the subject comes up during the next family dinner? Remember this sentence: “Low self-esteem? Every night the same bad dream? No one wants to join your team? Don’t worry, it’s not extreme. Have a cup of ice cream and send someone you like a funny MEME.” We could have just given you a link to a   recording of someone saying the word , but where’s the fun in that? Not everything can be as easy as   creating a website . What are memes? The original “meme” was a term coined by Richard Dawkins to describe how cultural information spreads. However, unless you’re wandering through the halls of the nearby sociology school, when someone mentions the word “meme,” they’re probably referring to a funny image or a video being shared on social media. The common use of the word “meme,” usually refers to the “internet meme,” a subset of the general meme concept. Remember that thick book you used as a weapon during fights between you and your brother? Well, dictionaries have other purposes. One of them is to provide us with dry but informative definitions. Case in point: Most common internet memes are image macros – photos with a bold caption written in Impact font. The text will usually be humorous or sarcastic. Aside from this familiar form, memes can also be a video, GIF, saying, an event or pretty much anything that can be copied or slightly changed and go viral across the web. Why do we use them? If you got this far, you probably understand what memes are, so the next question in line is, why do so many people use them around the world every day? Simply put, they are the internet’s inside jokes. They convey a feeling of familiarity and relevance, being a part of something bigger. The cultural knowledge you gained from years of watching television and browsing social media channels has now made it possible for you to understand and enjoy this joke. That’s the secret ingredient that turns memes from regular jokes to viral material. There are few more reasons why memes are one of the go-to moves of the average social media user, as well as your more seasoned   social media influencer : They're eye-catching. They enable you to express complex ideas through a simple concept by relying on the meme context, origin and common use. They have a viral potential. They push you to paint your creative thoughts in more humorous colors. They're easy to create. How to use memes The most vital part of using memes is to understand the context of the content you’re sharing and to know how to leverage its full meaning. The best way to do so is by spending some quality time with your best pal Facebook, and start putting some work into the scrolling wheel. If your Facebook friends prefer a wild bingo night over sharing funny memes, you can always visit   Know Your Meme . This website documents internet memes and serves as a knowledge hub about their origins. You can browse the most popular memes and check out common uses of each one. Examples of the best memes We can continue with more detailed descriptions of meme usage, but sometimes, it’s better to show the flying, yellow elephant than to talk about it. For this showcase, we decided to focus on image macros, so “ Rickrolling ,” “ Be Like Bill ,” “ All Your Base Are Belong To Us ,” “ Spinning Dancer Illusion ,” “ Double Rainbow Guy ” or “ Dancing Baby ” – we’re sorry, but don’t wait for an invitation to this party. Here are 10 examples of the web’s greatest, funniest and most popular image macro memes: 01. Bad Luck Brian 02. First World Problems 03. (Captain Picard) Facepalm 04. One Does Not Simply 05. Philosoraptor 06. What if I Told You 07. Success Kid 08. Condescending Wonka 09. Conspiracy Keanu 10. X, X Everywhere How to create memes Wondering how to create a meme by yourself? Well, you can sleep late and prepare the pancakes, because it’s easy like a Sunday morning. Meme generators are scattered all over the web like flyers on the sidewalk, just next to the guy who hands them out. They’re free, simple, accessible and they don’t require any kind of software installation. No need to waste time on choosing a font or trying to center the text – all of these preferences are already set. Because we don’t want to exhaust your tired fingers with typing “Meme Generator” on Google, here are some great resources you should try: imgur.com/memegen  – A meme generator by Imgur, the popular free image hosting platform. Straightforward and simple. https://imgflip.com/memegenerator  – Fast, clear and easy to use. Allows users to create “private” downloadable memes that won’t go online unless you decide to publish them. The evolution of memes Internet memes have evolved, hand in hand with the rise and transformation of the internet. From the Hamster dance meme of the mid-1990's, to the rise of TikTok today, memes have grown in popularity and evolved into almost an art form of their own. Today memes encompass a range of styles and types from dank memes, to deep fried memes, to those inspired by surrealism. Some brands have even decided to get involved in the world of memetic marketing, which is using memes for marketing. Gucci did it as early as 2017 with their tfw gucci watch campaign which saw them using memes on Instagram as part of their marketing efforts. Love it or hate it, it generated a lot of interest and attention - which is what it's all about anyway, right? What are memes FAQ Why is a meme called a meme? The word "meme" was coined by Richard Dawkins in his 1976 book "The Selfish Gene." Dawkins defined a meme as "a unit of cultural transmission, or a unit of imitation." He argued that memes are similar to genes in that they can be copied and spread from person to person. What is the main purpose of a meme? The main purpose of a meme is to spread an idea or concept. They are a fun and easy way to express your emotions, share information, connect with others or start conversations. You can also use them to promote products or services. What are the types of memes? Memes are constantly evolving, and new types of memes are being created all the time. But here are just some of the types of memes that exist:  Image macros: These are the most popular memes, the ones that use a picture or image with a caption. The image is often humorous or absurd, and the caption usually expresses an opinion or makes a joke. Advice animals: Advice animals are memes that use a picture of an animal with a caption that gives advice. The animal is often used to represent a certain personality type or attitude, and the caption usually offers some kind of advice or wisdom. Copypasta: This is a block of text that is copied and pasted over and over again and spread all over the internet. Copypastas are often used to troll or spam people.

Bring your inspiration to life with a Wix website →   The real estate brokerage industry has grown about 6.4% per year over the past five years , making it an exciting time to build your business. In this article, we’ll share the best real estate agent websites built by Wix users, as well as some tips for creating your own- including how to write a bio to include. By browsing these designs, you’ll be able to draw inspiration from your favorites and get started with your real estate business right away. As a real estate agent, there are several ways to spread the word about your business: handing out business cards, creating social media pages and even sponsoring local events. Perhaps the most critical strategy, though, is to create a website  dedicated to your brand. Read Also: How to start a business , How to plan a website While marketing was once a combination of local print ads, flyers and old school mailers, it has shifted toward being a predominantly online practice, utilizing things like RSS feeds . These days, establishing your digital presence with a striking website - complete with customer testimonials, informative content and a full description of your services - is the most effective way to draw new clients to your business (if you're still not sure, check out does my business need a website ). Get your properties online fast with a professional real estate website . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best real estate agent websites Top real estate websites help clients browse listings, trust your brand and find the right property fast. The best websites  combine simple navigation, high-quality visuals and clear trust signals while giving users tools to search, filter and connect. According to top real estate designers, sites with client testimonials , fast loading speed and mobile-friendly design get higher engagement and more inquiries. Focus on these key features to create a site that stands out, builds credibility and drives results. Feature Why it matters User-friendly navigation Visitors can browse listings and pages without getting lost High-quality images and videos Shows properties clearly and builds trust Clear contact and call to actions Makes it easy for clients to reach out Property search and filters Helps users find what they want quickly Client testimonials and reviews Adds social proof and credibility 17 best real estate agent websites Discover 17 of the best real estate agent websites that combine stunning design, strong branding and user-friendly features. These top sites showcase how agents connect with clients, highlight listings and create memorable online experiences that turn visitors into loyal customers. Schraner Realty Maddalone Real Estate Next Door Alliance Anne Mahon Adventure Realty Idaho House & Co. Liza Fox Carlile Group Bonita Vickrey Realtor Laurie Wotus Say Yes with Jess Living Tahoe The Pinnacle The Melner Group Rodriguez Homes Bellis Realty Group Glennis Sells Homes 01. Schraner Realty Schraner Realty  is a standout real estate agent website  that blends personal branding with professional design. The homepage introduces Nathan and Jamie, highlighting their Idaho roots and local expertise, which instantly builds trust with potential clients. Clear navigation directs visitors to services, community pages, and relocation guides, making it easy to explore their offerings. Personal stories and client testimonials add warmth and authenticity, showing their approachable personality and dedication. This real estate agent website demonstrates how combining local knowledge, helpful resources, and a friendly brand can create an engaging online experience. Love what you see? Create your own real estate website using this same template. Template name:   Construction company website template 02. Maddalone Real Estate Startin g with their real estate slogan  “Rooted in Experience. Inspired by Home.” Maddalone Real Estate  is a strong real estate agent website example that clearly communicates their expertise and appr oachability. Their clean design, spacious layout and intuitive navigation make it easy for visitors to explore listings and learn about their home purchase assistance option. A photo of Matt and Fonda Maddalone is featured on the homepage giving a personal touch and building trust with potential clients. The site also includes detailed team bios and client testimonials that underline their experience and commitment. This real estate agent website blends transparency, friendly branding and practical resources to create a welcoming and trustworthy experience for potential buyers and sellers. Love what you see? Create your own real estate website using this same template. Template nam e:   Start from scratch website template 03. Next Door Alliance Real estate and property management company Next Door Alliance has a sleek, urban feel. Their blue color palette not only matches the large photograph of skyscrapers on their homepage, but also gives the brand a sense of reliability and trust. Visitors can easily contact them by going directly to the form at the bottom of the homepage, or by clicking the Request a Quote button found in various places on the site. Love what you see? Create your own real estate website using this same template. Template name:   Law firm website template 04. Anne Mahon Massachusetts-based real estate agent Anne Mahon  has a welcoming website that speaks for itself. The homepage opens with a large photograph of a shiny home interior, which instantly catches the visitor’s eye. Directly beneath the image, she introduces herself with a short bio that highlights her achievements and emphasizes her passion for customer service. She also includes a search bar  at the bottom of her homepage, making it easy for site visitors to search for homes based on categories such as neighborhood, number of bedrooms and price range. Love what you see? Create your own real estate website using this same template. Template name:   Bar website template 05. Adventure Realty Idaho T he  Adventure Realty Idaho  website stands out with its well-organized navigation that makes exploring the site straightforward. Visitors can easily find what they need with dedicated menus for Buying and Selling, allowing them to jump right to local information or start their property journey. The Contact section is always just a click away and links for subscribing help users stay connected. This thoughtful menu structure keeps everything within reach, making the experience feel simple and supportive from the very first visit. For extra peace of mind, the site’s  FAQ page  is a handy resource for quick answers to common questions. Love what you see? Create your own real estate website using this same template. Template name:   Coming soon landing page website template 06. House & Co. Kim & Javen’s House & Co.  showcases their local expertise and client-first approach. This real estate agent website example features a clean hero fold, simple menu items for Buyers, Sellers and Testimonials that makes browsing easy. Personal bios, neighborhood highlights like wineries and hikes, and visible contact info put the team and community front and center, while client quotes build trust. The site is a great example for agents who want a friendly, approachable website that shows local knowledge and makes it easy for visitors to get started. Love what you see? Create your own real estate website using this same template. Template name:   Doctor website template 07. Liza Fox Liza Fox  is a standout real estate agent website example that blends professionalism with personal warmth. The homepage is clean with a crisp logo, soft color palette and a bold headline about helping clients buy homes on land in the Tacoma, WA area. On her about page she shares how her previous experience as a social worker inspires her empathetic service-oriented approach. She also offers a “Step by Step Seller Guide” showing serious commitment to educating her clients and making the process smoother. The contact page is clearly laid out making it easy for visitors to reach out and connect. Love what you see? Create your own real estate website using this same template. Template name:   Architecture firm website template 08. Carlile Group Carlile Group  is a stro ng real estate agent website example built around trust, education and experience. The homepage greets you with a warm mission‑driven message and a call to “Schedule a Goals Call,” setting a supportive, client‑focused tone. Her about page dives into her journey as a native of Placer County and her broker‑owner role, showing deep local roots and long‑term commitment. The site also features free buyer and seller guides you can download and a clear “Buy” and “Sell” section, showing she cares about educating her clients. With a clean layout, soft fonts and genuine testimonials, this real estate agent website empowers visitors by giving them both expertise and heart. Love what you see? Create your own real estate website using this same template. Template na me:   Talent recruitment agency (corporate) website template 09. Bonita Vickrey Realtor Bonita Vickrey Realtor  is a clean and simple real estate agent website built for trust and clarity. The site features a soft color palette, a welcoming hero image and straightforward navigation that guides visitors toward her contact form. With over 8 years of experience in real estate, she positions herself as a seasoned local expert focused on client care. Testimonials and a clear call to action make the homepage feel personal and credible. This site shows how an agent can communicate expertise, warmth and professionalism all in one space. Love what you see? Create your own real estate website using this same template. Template name:   Real estate agent (clean) website template 10. Laurie Wotus Laurie Wotus has designed an informative, comprehensive real estate agent website that provides clients with everything they need to get started. Her homepage boasts a unique design: a large, slow-motion video of a happy couple in their new home plays on repeat, and it’s overlaid with a headshot of Laurie. Written across the video are also the three main values that inform her work: integrity, honesty, and community. As part of her strong commitment to customer service, she includes a live chat in the bottom right corner of her site. Love what you see? Create your own real estate website using this same template. Template name:   Real estate firm website template 11. Say Yes with Jess Say Yes with Jess  is a warm and confident real estate agent website led by Jessica Corbett, who brands herself as “Mrs. Real Estate DMV” and serves Maryland, D.C. and Virginia. The site’s design features a welcoming hero image, soft but energetic color palette, and a clear menu with key pages like Homebuying Guide and Homeselling Guide. Jessica’s personal story — how she and her husband started with just $600 — is front and centre, which adds a deeply relatable, authentic touch. Her free homebuying and homeselling guides are easy to access and clearly laid out, showing she’s committed to educating clients. The testimonials, professional headshots and friendly tone make this real estate website feel both expert and accessible. Love what you see? Create your own real estate website using this same template. Template name:   Real estate broker (clean) website template 12. Living Tahoe Tanya Soule’s real estate agen t website, Living Tahoe , is professional, informative and easy to navigate. The homepage features a prominent search bar that lets visitors quickly browse available listings while her market reports give a clear snapshot of current conditions and property trends. The site also offers helpful resources including a sign-up form for personalized home matches and guides to local attractions. With its clean layout, user-friendly tools and local expertise, this website makes it simple for buyers and sellers to get the information they need and feel confident in their decisions. Love what you see? Create your own real estate website using this same template. Template name:   Real estate firm website template 13. The Pinnacle With its sleek, modern design, this real estate website evokes luxurious, contemporary living. The Pinnacle  benefits from straightforward and intuitive website navigation, with different pages that describe each of the apartment building’s areas. A separate page, titled “Location,” expands on the city and local attractions, showcasing the neighborhood at its best and encouraging people to move there. Love what you see? Create your own real estate website using this same template. Template name:   Business consultant website template 14. The Melner Group The Melner Group  is a family‑driven real estate business based in Bend, Oregon, led by brokers Beth and Rick Melner. Their website opens with the headline “What Does Home Mean to You?” clearly highlighting its hero section, which is designed to engage visitors and create a welcoming, personal connection. The about page shares their story which highlights their balance of experience and personal values. The site also features client testimonials prominently lower down, which reinforces trust and showcases their track record. With a professional layout, modern fonts and a focus on family and community, this real estate agent website shows how authenticity and competence can build real connection. Love what you see? Create your own real estate website using this same template. Template name:   Home remodeling company website template 15. Rodriguez Homes Rodriguez Homes  offers a standout real estate website example for agents working in West Michigan and the Lakeshore. The homepage opens with their bold claim of being in the “Top 1% of 3,500+ agents” and a clear hero image of the team, making credibility front and center. Site sections like Buying, Selling, Luxury and Community Links are easy to access and styled with a consistent black‑and‑white palette that feels modern and confident. Free home valuations, detailed team bios, and pages on new construction and luxury listings show depth and specialization. The testimonials and stats about “$27 M closed in 2022” give readers concrete proof of success—this site teaches how to combine proof points, clear navigation and local focus into a high‑quality real estate agent website. Love what you see? Create your own real estate website using this same template. Template name:   Webinar landing page website template 16. Bellis Realty Group Bellis Realty Group  is the Portland‑area boutique real estate firm led by Jazzmin Reece, and her website mixes high trust with a warm, personal touch. The homepage clearly states her mission to help with buying, selling, relocating or investing and a “Get Ready to Chat” call‑to‑action feels encouraging and confident. The site design uses clean lines, soft typography and a balanced color palette that feels both professional and friendly. Client testimonials show real-world results and the detailed “How I Serve My Clients” section with visible contact options makes it easy for visitors to connect. This website inspires confidence, highlights local commitment and gives users a clear path to engage. Love what you see? Create your own real estate website using this same template. Template name:   Wedding photographer website template 17. Glennis Sells Homes Glennis Sells Homes  highlights Glennis Dawson’s 19+ years of real estate experience with a clean, inviting website designed for clarity and ease of use. The homepage immediately introduces her approachable personality with a friendly welcome message while the simple navigation guides visitors to listings, testimonials and resources without feeling overwhelming. Client reviews and success stories are easy to find, showing real results and building trust. The combination of clear design, relatable content and easy contact options makes this site a strong real estate agent website example that feels both professional and human. Love what you see? Create your own real estate website using this same template. Template name:   Business consulting company website template What is a real estate website? A real estate website is an online platform that serves as a marketplace or marketing tool for property agents. These websites allow real estate agents, brokers and even property owners to list properties for sale or rent. Then, potential buyers or renters can browse through these listings based on different search parameters such as location, price, size, amenities and more. Real estate websites are designed to provide comprehensive information about each listed property. This can include images, floor plans, descriptions, location details and in many cases, virtual tours. They also include contact information for the listing agent or owner and often have a booking feature for users to schedule viewings. Some real estate websites are also informational, providing buyers, sellers and renters with tips and advice on buying, selling and renting properties, understanding real estate trends and navigating the real estate market. Successful real estate websites focus strongly on user experience, making property search as effortless and efficient as possible. They also strive to provide accurate and comprehensive property details along with high-quality photos or videos. Examples of real estate websites include Zillow, Realtor.com and Redfin in the United States, Rightmove in the United Kingdom and MagicBricks in India. How to create a real estate website and design tips If you’re feeling inspired by these real estate agent websites, you can create your own website using these professionally designed real estate website templates . Note that these templates are completely free and can be easily customized to fit your business’s unique needs. Choose the right brand identity : As you build a real estate website , consider the impression you want to make on your audience. Do you want to be cheerful and exciting? Serious and professional? Whichever you choose, design a logo and select a color scheme in a way that reflects your business’s personality. Using a Real Estate Logo Maker can help you accomplish that. Introduce yourself: Include a professional bio on your homepage or About Us page to emphasize your achievements and experience. If you work with a team, you should introduce each team member and provide their respective contact details. Use this space to go beyond listing your qualifications—tell your story and connect with your audience. Share what inspired you to pursue real estate, what motivates you in your work and the values you bring to your clients. Personal touches, like a passion for interior design or a dedication to supporting local communities, can help you stand out and feel relatable. Make yourself easy to contact: Once you grab the attention of interested clients, they’ll need a way to contact you. Be sure to include your business email and phone number on a prominent place on your website, such next to your bio in or in the website footer. You can also add a contact form to the bottom of your homepage or a dedicated Contact Us page. Include a mission statement: Tell your audience not only what you do, but also why you do it. This helps you resonate emotionally with potential clients. You can address this on your About page, in your bio, or within a designated section of your homepage. Offer customer testimonials: Happy customers are often your biggest advocates. Ask past clients to provide a recommendation that you can include on your site. Choose testimonials that illustrate not just the results but also the experience of working with you. Personal quotes that reflect your availability, communication style or care for your clients give that extra human touch visitors are looking for. Use stunning visuals: In addition to learning about your business, your site visitors will also want to know what their new home might look like. Make sure to incorporate large scale images on your homepage, as well as image galleries to show homes for rent and for sale. You can also add a video to your site to talk about your services or provide virtual home tours. For Kindling Home founder Mackenzie Precht, professionaly shot photos were a must for her site: “For real estate businesses, particularly short-term rentals, you invest so much time in purchasing, designing and furnishing the property. You should put the same investment in your website’s photography." Get in touch with live chat: Finally, take your real estate agent website to the next level by adding a live chat widget that lets you respond to customers right away. This extra bit of customer service may be exactly what you need to convert first-time visitors into loyal clients. For more inspiration, check out this curated list of best business websites . How do I make my real estate website design really stand out? Making a real estate website stand out in what can be a crowded and competitive market, can be challenging — and it takes a mix of design and functionality. Often however it's more a case of getting the design basics right, rather than opting for something totally way out there or unique. Yes, you want your brand and service to stand out but property seekers also need to understand that you're reliable and that they can find properties easily on your site. Here are some of the top things you need to get right on your site if you want your real estate website to stand out: Intuitive navigation : Especially on a property site, searchers must be able to filter and find what they are looking for. Clean design: That doesn't interfere with the functionality of your site, which is its purpose. High quality images: To showoff your properties to their best. Mobile-friendly: Users want to search for properties on the go and from different devices, a site that works well no matter where people are looking from is important. Detailed property listings : The more detailed and transparent the better. This is after all why people are on your real estate website. Extra tools: Sometimes offering additional tools or services related to renting or buying a property can help your site and in turn, your brand stand out. Tools such as mortgage calculators can be helpful to include. Start a real estate blog : A blog can be a great way to build a community, generate traffic to your site and build your brand as a property agent. Blogs can be used to showcase your experience and exp professional bio ertise in the industry. Use your blog to share valuable educational content, such as guides for first-time homebuyers, tips on preparing a house for sale or insights into current real estate market trends. By addressing common questions or concerns, you position yourself as an expert clients can trust. The more helpful and consistent your content, the more your visitors will see you as their go-to real estate resource. Expert tip from Sharon Hafuta, SEO blog editor at Wix: "Blogging without SEO is like writing in a journal no one will read. Optimizing your content makes sure your message reaches the right audience and drives organic traffic that can make a real impact." Best real estate agent websites FAQ What is the best website builder for real estate agents? Wix is a great choice for real estate agents who want a professional, impactful website. Choose from customizable templates designed for realtors to easily showcase property listings and connect with clients. Built-in SEO tools, mobile optimization and an intuitive editor help you attract visitors and stand out in the market. Manage appointments, add virtual tours and scale your site as your business grows—all with advanced features that make your job easier. Do realtors really need a website? Yes. A website is a powerful tool for realtors to stand out in a competitive market. It showcases your property listings, builds your credibility and helps potential clients find you online. A well-designed site lets visitors explore your services, learn more about you and connect directly.

Ready to showcase your best work? Start building your portfolio → Building a copywriting portfolio is the first and most important step to turning your writing skills into a business. In this guide, you’ll learn exactly how to create a professional copywriting portfolio that showcases your talent and brings you clients. Even if you’re starting from scratch, this step-by-step process will help you choose your best work, design a portfolio website and write persuasive descriptions that demonstrate your value as a copywriter. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: How to make a copywriting portfolio Short on time? Here’s what you’ll find in this guide: Step Summary 1. Choose your best copywriting samples Select 3–5 diverse pieces that show your range and skill. 2. Write project descriptions Explain each project’s goal, audience, and results. 3. Design your online portfolio Use a clean, professional template 4. Add testimonials or metrics Showcase credibility and measurable impact. 5. Optimize for SEO and sharing Make your site discoverable and easy to share. How to make a copywriting portfolio in 5 steps Creating a copywriting portfolio doesn’t have to be overwhelming or difficult. Follow these five clear steps to go from blank page to a professional website that gets you noticed. Choose your best copywriting samples Write project descriptions that sell Design your online copywriting portfolio Add testimonials and case studies Optimize and promote your portfolio 01. Choose your best copywriting samples Start by selecting your strongest work, the work that you want to make the focus of your copywriting portfolio. We suggest using a mix of long-form articles, ad copy, website copy and email campaigns to demonstrate your versatility. Remember quality trumps quantity—three polished samples are better than ten average ones. If you don’t have client work yet, create mock projects to show your skill and creativity. Learn more about how to create a writing portfolio of your own. 02. Write project descriptions that sell your work Each portfolio piece should include a short paragraph describing the goal, your approach and the results. For example, highlight how your landing page copy increased conversions or how your product descriptions improved engagement. Keep descriptions concise and results-driven as this helps clients see your value immediately and mirrors some of the best writing portfolio examples out there. 03. Design your online copywriting portfolio First you'll want to choose a portfolio maker. With a portfolio builder you can choose to create a website for free, or opt for a paid plan. There are many benefits to making your copywriting portfolio builder, here are some of them: Robust website infrastructure: many of the best portfolio builders include a domain name , web hosting, enterprise-grade security and other crucial features as a given when you create a portfolio with them. This means all you have to focus on is presenting your work in the best way possible. Drag and drop editing tools : these make it easy to customize your copywriting portfolio, upload your writing samples and other important portfolio features, like a contact form and information. Portfolio templates: with over 2000+ website templates to choose from, Wix makes it easy to build a copywriting portfolio from scratch without design or coding experience. All Wix portfolio templates can be customized, so you're able to make it unique to your writing style and professional brand. When it comes to designing your copywriting portfolio websites , its important to design with a clear layout, site navigation and important pages — homepage, work samples, testimonials and contact form. Get inspired by these sample portfolio websites . 04. Add testimonials and case studies to your copywriting portfolio It's important to ask past clients for short testimonials that highlight your professionalism and results to include with your work samples. If you’re new to copywriting you can include mock client feedback or performance data from personal projects. Case studies with before-and-after results are especially effective for showing the ROI of your copy. 05. Optimize and promote your copywriting portfolio Once your site is live, you optimize it for SEO by using Wix's in-built SEO tools. You can also decide to add social share buttons, post your work on LinkedIn and include a link in your email signature. Its important to find ways to promote your portfolio, in order to attract potential clients to it. 01. Jed Donahue Jed Donahue’s  website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect. Learn more: Why do I need a portfolio? How much does a portfolio website cost? 02. Sam Carlson Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing. Looking to make another type of portfolio? How to make a nursing portfolio How to make an acting portfolio How to create a dance portfolio How to create a UGC portfolio How to make a voice acting portfolio How to write a cover letter for a portfolio How to make a copywriting portfolio FAQ Do I need real clients to create a copywriting portfolio? No, you can build a strong portfolio using mock projects, personal blog posts, or rewritten examples of real ads (with credit). The goal is to demonstrate your skills, not client history. What should I include in my copywriting portfolio? Show 3–5 samples, short project descriptions, testimonials and a brief bio. Always include a clear CTA to contact or hire you.

Investing your money in online ads poses its own new challenges, as you’ll be dealing with many different types of ads and platforms. With this in mind, we’ve compiled a thorough and in-depth guide to the different ad types and formats out there to help you build a solid online advertising strategy and spend your budget wisely. Today’s economy’s key driving force is ever changing and marketers, whether they’ve been in the game for a while or are new to the field, must bring their a-game if they don’t want to fall behind. Entrepreneurs have come to the understanding that the only logical thing left to do in a world swarming with competitors is to create a website for their business and focus their efforts on building and revamping their online advertising strategy, while building some great advertisement examples at the same time. Benefits of online advertising As today’s leading medium for marketing you owe it to your online business to be online. While mass marketing like radio spots and printed media can make a difference to your business’ success, it won’t enable you to create a personal relationship with your potential consumers from around the world like online advertising can. Not only will you be able to reach out to your target audience on a global scale and enable millions of consumers to reach your business, online advertising is also incredibly convenient and accessible. You can easily track sales items online, send notifications, develop a targeted audience engagement strategy and plan ad campaigns accordingly with just a few clicks. Plus, you’ll have access to a wide array of analytics tools so you know exactly which campaigns, marketing strategies and keywords are working for your business and which are not. And if that wasn’t enough of an incentive for you to delve as deep as you can into internet advertising, one of online advertising’s top advantages is its cost-effectiveness and low operating cost. Unlike old-school methods where you have to spend a fortune to promote your products and services, online ads are inexpensive with certain sites enabling you to promote your website for free. Not to mention, you’ll be helping the environment by reducing paper, printing, and postage usage. Types of online advertising Whether you’re a seasoned paid specialist or are new to the online advertising game and have only heard of Image Ads, Video Ads and Carousel Ads, there are so many types of online ads available, it’s easy to get lost. Most online advertising ads run today run according to programmatic advertising. This is essentially the use of technology to automate the targeting and running of online ads. It involves using software to target specific audiences, often in real-time. It's what makes online advertising so efficient and impactful. In order to choose the best ad format for your campaign’s purposes and goals, ensure your ad is engaging a improve your return on Investment (ROI), you’ll need to familiarize yourself with these four main types of online advertising: Social media ads Paid search ads Native advertising Display advertising Social media ads With more than half of the people on earth using social platforms, you simply can’t ignore social media advertising. In fact, social media ad spend has already surpassed printed ads and ranks as the third-largest advertising channel , behind TV and paid search. Promoting your business via social media you’ll be able to reach and target specific audiences across the different channels, drive leads and sales, and leverage a variety of ad formats so that they best serve your marketing goals. Note: One way you can promote your business is by using a link in bio tool such as Hopp by Wix to direct users towards your website and specific social channels via one designated URL. When choosing the best social media ad format, ask yourself who your target audience is and which platforms they use, as well as the characteristics of the action you’re trying to promote. Knowing the different features and advantages each social ad strategy can offer you will help you figure out where to invest your money for better results. Facebook With over 2.7 billion monthly active Facebook users and more than 90 million small businesses using the platform’s free business tools, reaching your relevant public has never been easier. Using Facebook’s ad targeting tools you can reach out to three types of audiences: Core audiences: this tool enables you to define an audience based on their age, interests and geography. Custom audiences: helps you get back in touch with users who have previously engaged with your business. Lookalike audiences: enables you to reach new people whose interests are similar to those of your best customers. There are several ways to advertise using Facebook, with the most commonly used ones being image, video, story and lead ads: Image ads are great for driving traffic to your website and improving your internet advertising by sharing collections of images. Video ads are super popular as they are both visually captivating and are perfect for showcasing your product and brand. Story ads are an interactive solution that enables you to combine between photo and short-form video content. Lead ads allow you to capture lead information, whether for newsletter subscribers, event registrations, or follow-up services without directing users out of the Facebook platform. To learn more about how to make the most of each of these formats, read through our guide on the best practices to creating successful Facebook ads . Instagram Instagram is the social channel with the second-highest ROI among marketers, and is particularly relevant for those targeting audience ranges between the ages of 18 and 34. You can advertise on Instagram through your professional business account, create ads for your Facebook Page and promote them on either or both channels, or create custom campaigns in the Facebook Ads Manager targeted specifically at your Instagram audience. Similarly to Facebook, Instagram ad types include image ads, video ads, story ads and lead ads. However, the most innovative ad types on Instagram at the moment are Ads in Explore and Shopping Post ads: Explore is a discovery surface for users searching for new content and exploring their interests helping marketers reach a new audience. Shopping Post ads include a product tag and allow you to maximize the reach of your products by boosting shoppable posts or creating the ad from scratch in Ads Manager for more creative flexibility. Twitter There are over 187 million global daily active users on Twitter, with stats showing that 77% of Twitter users appreciate a brand more when it responds to their tweet. While digital advertising is less common on Twitter since organic reach is still a major indicator of a brand’s performance on the network, ads can still help you reach your business’ goals, particularly if your target audience ranges between the ages of 35-65. Many B2B companies and e-commerce brands have found success creating Twitter ads through influencer marketing campaigns. Rest assured knowing that the potential to monetize your efforts on the social network will likely pay off, as stats have shown that 40% of users made a purchase based on a sponsored tweet. You can target a specific audience on Twitter and then leverage your advertising strategy across Pinterest and Instagram as well, or turn to Conversational Ads - which are tweets with CTA buttons promoting specific hashtags. This type of ad can help you fuel word-of-mouth promotion of an upcoming event or product launch, however, you’ll have to request access to this ad format by filing a support ticket on Twitter. For more tips, check out our full guide on how to use Twitter. LinkedIn LinkedIn is the second-most popular social media platform among B2B marketers, ranking only behind Facebook, and it’s definitely the place to be if you want to promote your business. Its one-of-a-kind targeting capabilities allow you to target users by criteria the other platforms simply don't offer: including unique demographics, job title, job function, and industry. LinkedIn’s Message Ads enable you to send direct, one-on-one messages to your audience so you can share an event registration, promote a free product trial and more. Message ads will help you drive more website traffic and generate more leads with interactive features like Lead Gen Forms, which help you reach a very specific audience, and automated calls-to-action. YouTube As the fourth most-used social media platform by marketers , YouTube ads help you reach potential customers and have them take action when they watch or search for videos on the platform. Unlike other types of social media advertising, on YouTube you’ll only have to pay when users show interest in your ad. Ads on the platform appear before and during videos or as stand-alone promoted videos displayed after a search is performed. You can choose to advertise on YouTube using different types of ad formats, as well as targeting specific demographics and interests. Pinterest With a strong focus on visuals, Pinterest boosts over 442 million monthly active users, the majority of which are female. The platform’s ads are pieces of content pinned by marketers and brands that have a dollar sign added to their description. Marketers can then link pinned items to their official pages to drive traffic. With stats showing that businesses can reach more than 169 million people on Pinterest and that shopping is a top priority for 48% of the platform’s users , this is definitely a site to consider on your online advertising strategy. Paid search ads Paid search ads, also referred to as search engine marketing or SEM , help businesses reach people searching online for specific queries on search engines. This type of advertising works on a pay-per-click advertising model, meaning until someone clicks on your advertisement, you don't pay. While organic results on search engines and other free ways to promote your website could in fact help your business grow, they don’t have the same effect paid search ads have. In fact, businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads. Furthermore, advertising on search engines protects your brand from competitors setting out to buy your branded terms. The most popular platforms for paid search ads are Google, Bing and Yahoo. Google is obviously the most used search engine with a whopping 3.5 billion daily search queries, and with stats showing that over 70% of the total searches worldwide are performed on Google. You can’t, however, afford to ignore its competitors. In order to know where you should invest your money, check your brand’s keywords on Yahoo and Bing in order to verify whether they are actually making a substantial amount of traffic to your site or not. Once you’ve mastered one of the three search engine platforms advertising techniques, advertising with the other two will be straightforward and a lot easier. Check out our guide on how to advertise on Google so you can start building your online advertising strategy on search engines. Native advertising Native advertising matches and functions naturally in the media format in which they appear. The key to native ads is that they are non-disruptive and could in fact go unnoticed by readers. With that being said, studies have shown that even though readers may not even realize they are consuming a paid advertisement, 31% are still more likely to buy from a brand after viewing their native ad . There are different types of native ads: “In Feed" ads that appear in the social network feed, search and promoted listings that appear at the top of your Google search results or in the sidebar, and content recommendations that appear after you’ve finished reading an article online. This type of internet ads expose your products and services to huge amounts of potential consumers and create a close relationship between publishers and brands. Consumers look at native ads 53% more than display ads , which means that even though your ad may not look promotional, it’s getting the job done. Display advertising Display ads are usually text, image or video-based and are meant to encourage a click-through from the user in order for him or her to take a specific action, such as get to the following page, make a purchase, etc. Most of them are promoted on a cost-per-click (CPC) basis, meaning that every time the user on a search engine clicks the ad, the advertiser gets charged an amount based on their overall bidding strategy. There is no wonder then that display ads are notorious in the advertising world, having tricked users into clicking misleading ads. However, in the right platforms they can be used to leverage data in order to display your ads to the targeted audience you’re looking to reach. Google display ads Using the Google Display Network (GDN), advertisers can design visually appealing ads and place them on millions of websites and apps (including YouTube and Gmail) straight from their Google Ads account. The platform enables you to target your specific audience through demographic and geo-targeting as well as your targeted audience’s specific interests. If you prefer, Google Ads will take care of the bidding process and will even figure out who your ideal audience is by using its automated targeting and bidding features. Clicks, impressions, conversions and Google Analytics can all be tracked from Google Ads, so you can see just how effective your ads really are. Facebook’s audience network Facebook's Audience Network uses the same targeting data from the Facebook platform in order to help you place native ads, banner ads , full-screen ads, in-stream ads, and rewarded video ads on the network’s websites and apps. This helps you monetize with high-value, boost your revenue and give every ad impression the opportunity for maximum earning potential with real-time bidding. How to measure the success of online advertising Key to understanding and increasing the impact of online advertising is knowing which metrics to set as KPIs and track, in order to understand the success of your online advertising campaigns. There are many metrics to track, and some are more relevant for some types of campaigns than others. But some of the main include: Conversion Rates: this is the percentage of users who take a desired action after seeing an advertisement. Often this is the most tracked metric for advertising campaigns and the real measure of how successful it was. Click-Through Rates (CTR): CTR measures the number of clicks on an advertisement divided by the number of times it was displayed. A high CTR indicates that the advertisement was engaging and relevant to the target audience. It would also demonstrate that an ad is reaching the right audience, with the right content. A low CTR would need to be investigated and the campaign or assets optimized to raise it. Cost per Action (CPA): CPA measures the cost of each desired action, such as a sale or sign-up, and is used to determine the return on investment (ROI) of an advertising campaign. This can be used to decide if it's worth continuing to run an ad or campaign based on how high or low the CPA is. Bounce Rates: Bounce rate measures the number of visitors who leave a website immediately after arriving. A high bounce rate can indicate that the advertisement wasn't relevant or effective in capturing the user's attention. A low bounce rate would suggest the opposite. Monitoring bounce rate is important for understanding how to improve the optimization of ad landing pages and resources. Return on Ad Spend (ROAS): ROAS calculates the return generated from an advertising campaign, divided by the amount spent on advertising. It's a useful metric for determining the overall effectiveness of an advertising campaign. Lifetime Value (LTV): LTV measures the value of a customer over the lifetime of their relationship with a business. This metric helps determine the long-term impact of an advertising campaign on customer acquisition and retention. It's a long term metric and must be treated as such. Engagement Metrics : Engagement metrics, such as likes, comments, and shares, can provide insight into the effectiveness of social media advertising and help measure the reach and impact of an online advertising campaign. They help advertisers understand what type of ads and what type of content resonates with their target audience and can be used to plan future campaigns. Referral Traffic : An increase in referral traffic to a website can indicate that the advertisement was successful in driving traffic and generating interest. Referral traffic can also be a way to track and measure brand awareness. Sales Metrics: Sales metrics, such as revenue and units sold, provide a direct measurement of the impact of advertising efforts on a business's bottom line. This may be less easy to track if you offer services or something less tangent than an actual product, but understanding the number of subscriptions an ad bought can also be considered a sales metric. There are also a number of micro ad relevant metrics to track specific ads, depending on their type and goal. These include, cost per mille, cost per engagement, cost per cost per lead, cost per view, cost per install to name just a few. Potential concerns around online advertising While there is no doubt that online advertising is impactful. However there are a number of considerations to consider when deciding how to run an online advertising strategy: Privacy : Online advertising often collects personal data to target advertisements, which can raise privacy concerns around how that data is shared and used. It also puts it at risk of being leaked from a cyberattack or similar. Misleading Ads: There have been instances where advertisements are misleading or make false claims, which can lead to customers losing not only trust in a specific product or brand but in online advertising in general. Ad Fraud : Ad fraud involves the use of bots or fake traffic to artificially inflate ad metrics, causing advertisers to focus on specific ads and assets that seem to be helping them meet KPIs, when the opposite is true. This leads to resources and ultimately money being wasted. Ad Fatigue : Over-saturation of online ads can lead to ad fatigue, where users become desensitized to advertising and ignore it. This can then potentially make future ads less effective, or makes it harder to capture the attention of ad weary online users. Ad Blocking : The use of ad-blockers has become increasingly popular, making it difficult for advertisers to reach their target audience. These can be installed as extensions on a computer or browser and allow users to block ads on web pages. Ad Discrimination : Online advertisements can be discriminatory, excluding certain groups based on factors such as age, race, and gender. Online advertising FAQ What are the main types of online advertising? The main types are, paid search ads, social media ads, native advertising and display advertising. What are the pros of using online advertising? You can reach a targeted audience efficiently. Paid advertising allows you to set targeting criteria, such as audience location and behavior. This allows you to narrow down your audience in line with your target market. It's generally more cost effective than traditional marketing, such as outdoor or TV. Online marketing is easy to track, and draw insights from, including how well you're meeting set metrics and KPIs. Online ads can also be changed fast, in order to respond to data and insights from previous campaigns. What are some of the downsides of online advertising? Online advertising can be competitive, and expensive - depending on the niche, industry and audience you're targeting. You'll also have to deal with potential ad fatigue, in a world where online audiences are often bombarded with ads and choose not to interact with them. Standing out in competitive spaces online can be tough.