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Turn your ideas into a website you love with Wix →  Creating a forestry website presents a unique opportunity to connect the natural world with an online audience in a meaningful way. Your forestry website can be so much more than just your digital business card –it can tell your story, connect you with customers and even inspire others to care about our planet. So, how do you build a forestry website that's functional and serves your business goals? This guide will walk you through the entire process of understanding how to make a website, choosing the right website maker , sharing inspiring forestry website examples and give you design tips that are easy to follow. Let's get into it. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why your forestry business needs a website In today's connected world, a professional website isn't just nice to have, it's a must. It helps you connect with new clients, establish your credibility and highlight your commitment to sustainability. Let's break down why your forestry business needs a website: Grow your reach: Think of your website as your 24/7 storefront, opening the doors to customers who may not have found you otherwise. Highlight your expertise: Your website is the perfect place to present your business as an established and credible business in the forestry industry. Add certifications, best-practices and anything that makes your business stand out. Connect with audiences: A website makes it easy for people searching for what you offer easy to find your business. Boost your income: Your forestry website isn't just for show –it's a powerful tool to explore new revenue streams, either through online sales or exclusive subscription. Educate and inspire: Share your story and show you're tackling challenges like deforestation while promoting a balance between growth and environmental care. A website is more than just a place for your business to live online, it's a tool that tells your story and helps your grow. Are you ready to learn how to create a forestry website that really works for you? Steps to building a forestry website Define your purpose Choose the right website builder Design and develop your website Include essential pages for forestry websites Add functional features Optimize for SEO Test and launch your website 01. Define your purpose Before you start to design your forestry website, take a step back and think about what you want to achieve. Start by learning how to plan a website and clearly define your goals. Are you focused on timber sales, promoting eco-tourism or offering forest management services? Having a clear and defined picture will guide your design choices, content and featured you'll need to include. The next step is to identity your target audience. Are they landowneres, forestry professionals, researchers or the general public? to figure out the demographics of your audience, determine if your website's goals is to educate, promote services, sell products or connect with potential clients. Create content around frequently asked or searched for topics, like tree planting, forest health, timber haversting, reforestation and invasive species management. Research and gather important information, including data on local tree species, regional regulations, pricing for services and expert insights to make sure your website aligns with your business objectives. Learn more: How to make a personal website Webpage 02. Choose the right website builder The website builder you choose will make or break your site’s ease-of-use and growth potential. You’ll want a platform that’s intuitive yet powerful enough to handle your needs, like easy customization, eCommerce integration and mobile optimization. Look for a website builder that offers professional website templates made for businesses in the forestry and eco-friendly sectors. A great website builder should give you everything you need to create a site that reflects your brand and your goals, without needing to write a single line of code.Opt for a user-friendly website maker like Wix, which offers customizable templates and tools perfect for forestry businesses. It allows you to create visually stunning pages without requiring advanced technical skills, making it ideal for first-timers. Wix also provides various features such as free web hosting and SEO optimization to enhance your site's performance. It also supports eCommerce functionality for those looking to expand their business online. Wix includes support for a web server , making sure your website is smooth and reliable. Also, it offers tools to help you secure a domain name with features like domain name search to find the perfect web address for your website. You should also look at how much a website costs  before you get started.   Learn more:  Simple website templates How to choose a website template What is a template 03. Design and develop your website  Your forestry website should visually reflect the world you’re promoting. Think earthy tones, like greens, browns and blues to set the tone. Choose fonts that are clean and easy to read but also match the relaxed aesthetic of the outdoors. High-quality images of forests, timber and eco-tourism spots will help visitors understand the meaning of your mission. Keep the layout simple and intuitive–your website’s visitors should enjoy the experience, not get lost in complicated design. When designing your forestry website, focus on key elements that resonate with your audience. Start by including high-resolution images of natural environments to create an authentic and visually appealing experience. Choose clean, easy-to-read fonts that complement the visuals and maintain a professional, cohesive look. To enhance user engagement, consider adding subtle animations such as fading text or parallax scrolling, which can make the site feel more dynamic without being overwhelming. Finally, draw inspiration from existing templates that emphasize a green, natural aesthetic to capture the essence of your forestry business. Explore best AI website examples  for inspiration on incorporating artificial intelligence into your site design, then use an AI website builder  for a customized, visually appealing website tailored to your specific needs. This can help you significantly cut down how long it takes to build a website . Check out what web design is  all about and implement what you’ve learned in your website. 04. Include essential pages for forestry websites A well-structured website with clear navigation helps visitors find what they’re looking for quickly. Here are essential website features  to include: Homepage: The first thing visitors see, with a quick overview of what you do and why it matters. About us: Share your story, values and commitment to sustainability. Services or products page: List your services or products with clear descriptions and pricing details. Contant page: Make it easy for visitors to get in touch with a form, phone number and email address. Blog: Explore how to start a blog  to share insights and updates about your forestry projects and initiatives. Create a blog  about trends in forestry, conservation tips, or sustainable practices positions you as an expert and improves SEO. Project galleries: Include galleries showcasing your projects. Visual content is crucial for engaging visitors and demonstrating your work in forestry. Donation platforms: If applicable, integrate donation platforms to support reforestation projects or conservation initiatives. For guidance on integrating sales elements, learn how to make an eCommerce website . 05. Add functional features A website is more than just a digital brochure–it’s a tool to support your business. Depending on your business goals, consider adding:  Booking tools: For eco-tourism tours or consultations. Ecommerce functionality: To sell timber, wood products or branded merchandise. Newsletter sign ups: To keep your visitors informed and engaged. Interactive maps or forest locations: So visitors can learn more about where your business is located. Including these features in your forestry website adds value for your users and simplifies your business operations. 06. Optimize for SEO  You want your forestry website to be easy to find, and search engine optimization (SEO) is crucial. Start by using relevant keywords like “sustainable forestry,” “eco-tourism” and “time sales” throughout your content. Optimize images with descriptive alt text and make sure your website loads quickly, as search engines prioritize fast-loading sites. And with the rise  of mobile internet usage, ensuring your forestry website is mobile-friendly is non-negotiable. Your website should look just as stunning on a smartphone as it does on a desktop.  Your website won’t fulfill its potential if it doesn’t appear on search results. Make sure each page has a clear and compelling meta title and description. Strategically use internal and external links to connect content and enhance SEO. Also, optimize yourimages by adding alt text that includes relevant keywords. Lastly, regularly monitor and analyze your website traffic to understand visitor behavior, which can help refine your online strategy and improve overall performance. "Good SEO isn’t just about keywords—it’s about understanding what your readers are searching for and creating content that fulfills their needs. Following this approach builds trust and keeps your readers interested enough to come back." Sharon Hafuta, SEO blog editor at Wix 07. Test and launch your website Before hitting publish, make sure everything on your website works as it should. Thoroughly test across different devices –desktops, tablets and mobile–to make sure your forestry website functions properly. Check for broken links, slow-loading pages and any content that might need editing. Once everything looks good, launch your website with confidence. But don't stop there, keep monitoring, updating and optimizing as your business grows and evolves. Use a website launch checklist to help make sure everything is in the right place. Your next task is to start promoting your forestry website through various marketing channels like social media, email campaigns and SEO to drive traffic and attract visitors. Make sure to keep up with website management after your site is published. Maintaining your website ensures it continues to deliver an optimal experience for users. Best forestry website examples built on Wix Exploring website ideas  can help you get started. Here are some of the best forestry websites built on Wix. Each of these examples showcases how to mix forestry visuals, intuitive functionality and a clear mission to create a website that works for both business and conversation goals. 01. Freelance Forestry Freelance Forestry  stands out with its clean, professional design and easy-to-navigate layout. The site does a great job showcasing their consulting services, expertise in forest management and commitment to sustainable practices. With clear CTAs and detailed service pages, it’s an excellent example of how to effectively communicate your business offerings while maintaining a polished website.  02. Quality Forest Management Quality Forest Management  uses a simple layout and forest-related imagery to present their mission of improving Montana’s forests. The homepage instantly draws visitors in with compelling visuals, while the services and team sections build trust and credibility. Their site emphasizes both their experience and their dedication to sustainable forestry.  03. Northwoods Forest Consultants, LLC Northwoods Forest Consultants ’ website beautifully captures the natural charm of the Adirondacks. Featuring earthy tones and nature-inspired imagery, it’s a visually cohesive platform that reflects their focus on forest consulting and management. The addition of a detailed blog also helps position them as experts while improving SEO. 04. Timberline Forestry Services Timberline Forestry Services  does a great job balancing functionality and storytelling. The homepage highlights their dedication to sustainable forestry, while their “Services” page clearly explains what they offer. With an easy-to-use contact form and straightforward navigation, this site is a perfect example of how to keep things professional and approachable. Other types of websites to create How to make a winery website How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a forestry website FAQ How do you make money in forestry? Forestry offers different opportunities to generate income, depending on your expertise and focus within the industry. Common ways to make money include: Timber sales Eco-tourism Forest management services Non-timber products Carbon credits  A professional forestry website can help you showcase these offerings and attract more clients or customers. What is the purpose of forestry? The purpose of forestry is to manage and conserve forests sustainably to meet current and future ecological, economic and social needs. It involves balancing timber production, wildlife preservation, water resource management and recreation. Modern forestry also emphasizes combating climate change through carbon sequestration and promoting biodiversity, making sure that forests remain a cornerstone for generations to come. What are some forestry companies? Several major forestry companies operate worldwide, managing timberlands and producing wood-based products. Weyerhaeuser (USA) and Rayonier (USA/New Zealand) are known for sustainable timber production. Stora Enso (Finland/Sweden) and Sappi (South Africa) focus on renewable materials and forestry innovation. Other key players include Resolute Forest Products (Canada) and Norske Skog (Norway), specializing in paper and pulp production. Why is forestry important? Forestry is essential for maintaining environmental balance, as forests absorb carbon dioxide and help combat climate change. They also support biodiversity by providing habitats for wildlife and preventing soil erosion. The forestry industry contributes to the economy through jobs in timber, paper and construction. Additionally, forests play a role in water regulation and offer recreational spaces that benefit mental and physical well-being.

Ready to showcase your best work? Start building your portfolio → If you’re a writer, your online portfolio is more than just a collection of your work. It’s your chance to open doors, share your voice and take control of your creative journey. For students, aspiring authors or seasoned writing pros, a writing portfolio can spotlight your best work, demonstrate your adaptability and leave a lasting impression. It’s your story and it could lead to your next big break.  Creating a writing portfolio is easier than you might think, even if you’re new to learning how to open a website . In fact, we’ve broken down the process into ten simple steps, making it straightforward to build a writing portfolio you can be proud of.  See how a website builder  or an AI website builder  can simplify creating your writing portfolio.  With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a writing portfolio Your writing portfolio is more than just a collection of work. It's your personal story that displays your skills, style and range as a writer. Whether it's articles, essays, blog posts, copywriting samples or creative pieces, it's a carefully curated selection that highlights your strengths. If you're wondering how to create an online portfolio , think of it as your writer's journey. It’s not just about the work you’ve done, it’s about how each piece reflects your growth and evolution. By framing your writing portfolio as a narrative, you create a compelling story that speaks directly to potential employers or collaborating. Ready to tell yours? Features of a great writing portfolio Feature Why it matters Curated selection of work Showcases only your strongest pieces highlighting versatility without overwhelming viewers Clear organization Makes it easy for visitors to navigate your portfolio and quickly find relevant samples Context and descriptions Provides background for each piece including purpose, audience and results demonstrating your thinking and impact Professional design and usability A clean visually appealing layout reflects your professionalism and ensures smooth user experience Accessible contact information Lets potential clients or employers reach you easily, turning interest into opportunities Learn more about how to create a copywriting portfolio  with our guide. How to make a writing portfolio in 10 steps Select your best work Pick a domain and website host Choose a website builder and template Create a compelling homepage Showcase your work  Design a strong about page Make yourself easy to contact Get personal with a blog (optional) Optimize for SEO Keep your writing portfolio updated 01. Select your best work  Start by reviewing all your written pieces—whether they’re published articles, university essays or personal creative works—and choose the ones that best represent the writing you want to be known for. If you don’t have published work, create high-quality mock pieces and clearly label them as mockups. Remember, quality always trumps quantity. A few polished pieces will make a stronger impression than overwhelming your audience with too much content.  This is the same principle behind web design portfolios , where a clean, curated selection speaks volumes.  Also, consider relevance and variety . Tailor your selection to your target audience or niche and include different formats if applicable, such as blog posts, articles, case studies or social media copy. Show versatility without straying from your focus. For inspiration, check out the best writing portfolio examples .  02. Pick a domain and website host  Your  domain name  is your first impression online, so pick something memorable and professional. For  portfolio names , consider including your name or a variation of it, such as “janesmith’swriting.com” or “smithwritingportfolio.com.”  Before finalizing your domain, take time to conduct a thorough  domain name search  to ensure the one you want is available. A quick search can also help you discover similar options if your first choice is taken. Remember, a clear and unique domain name increases your visibility and makes it easier for people to find you online. When choosing your website host, make sure the platform is reliable and can handle traffic. A good domain name paired with strong  free web hosting  sets a solid foundation for online success. Use a domain name generator to find the perfect domain for your writing portfolio. 03. Choose a website builder and template  A w ebsite builder is designed to make building your writing portfolio as easy as possible. Platforms like Wix offer intuitive tools and customization options, so you can focus more on presenting your work and less on figuring out technical details.  Look for clean, organized layouts and customizable templates that highlight your work and personal brand. Look for a website builder that has customizable website templates  that put your content front and center. Clean and organized layouts work best for portfolios, allowing visitors to quickly find what they’re looking for.  Explore Wix templates: Portfolios website templates Writing portfolio templates 04. Create a compelling homepage  Your homepage should immediately communicate who you are, what you do and the value you provide. Start with a clear, concise headline—for example, “Freelance Content Writer for B2B SaaS Companies.” Pair it with an inviting image or visual to make a strong first impression. Good  website management  means ensuring easy navigation—include quick links to your featured  web content , your about page and your contact information. This allows visitors to explore your portfolio effortlessly while keeping your site organized and user-friendly. 05. Showcase your work  Your writing samples should take center stage, as they are a direct reflection of your skills and expertise. To showcase them effectively, create a dedicated portfolio page that is visually appealing and easy to navigate. Organize your work into clear categories, such as blogs, web copy and long-form content, to help readers quickly find what interests them. For each piece, add a brief introduction that provides important context. For example, if you’re sharing an article, mention its purpose, the target audience, where it was published and any notable engagement metrics or accomplishments, such as high traffic numbers, shares or positive feedback from clients. Including this level of detail gives readers a better understanding of your abilities, writing style and the results you deliver. It allows your work to make a stronger impression and demonstrates not just what you’ve written but also the impact it has had. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality." - Hani Safe, product lead (Showcase) at Wix Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 06. Design a strong about page  An about page is your chance to connect with your audience on a human level. Share your background, experiences and writing goals in a way that builds trust and highlights your expertise. Include a professional photo, highlight specific strengths and list contact options. The  best portfolio websites  take this further by showcasing not only your work but also your personality. Use your about page to discuss what inspires your writing or the types of projects you’re passionate about. Keep it professional yet approachable—your audience wants to know both the writer and  the individual behind the words. Try a book name generator for your next project 07. Make yourself easy to contact  Ensure visitors don’t struggle to reach out by designing a clear, inviting contact page. Whether through forms, email or social media links, provide easy ways for clients or collaborators to connect with you. A strong contact page can also play a role in  monetizing a website  by attracting the right opportunities.  If you’re targeting specific income streams, specify the inquiries you’re seeking—like freelance gigs, long-term contracts or collaborations. Make it simple for your audience to take the next step and turn inquiries into revenue. 08. Get personal with a blog (optional)  Learning  how to create a blog  and adding it to your portfolio is optional but highly beneficial. A blog allows you to showcase ongoing projects, share industry insights or explore topics that align with your niche. It can demonstrate your ability to articulate fresh ideas and engage readers consistently.  Consistency in posting can also help establish you as a thought leader in your space, and may even bring traffic to your portfolio over time.  Expert tip: With the Wix  Blog Maker , you get everything you need to create, design and grow your blog from scratch. "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." - George Nguyen, editor of the Wix SEO Hub 09. Optimize for SEO  A writing portfolio is only valuable if it drives website traffic and people can find it. Basic SEO and  marketing strategies  can boost your  web address  and its visibility online, helping it rank higher on search engine results.  Include keywords your audience might search for—like “freelance writer for hire” or “content writer portfolio.” Optimize file names for images, write clear meta descriptions for each page, and make sure your website loads quickly. Tools like the Wix  SEO  feature can help you improve your site efficiently, increasing  website traffic  and exposure to your writing. 10. Keep your writing portfolio updated  Your  online portfolio  is a living document that evolves as your career progresses. It’s not just a static showcase but a dynamic representation of your growth and expertise—perfect for demonstrating  what web design is  at its best.  Regularly add new work, remove outdated pieces and refresh the design to reflect your current skills, achievements and goals. To keep your portfolio truly impactful, make it a habit to review it every few months. Look for opportunities to refresh the design, improve the presentation and ensure it aligns with your current career goals. This consistent upkeep not only keeps your portfolio relevant but also allows potential employers or clients to see an up-to-date reflection of your abilities and professional journey. Promote your portfolio by sharing it on social media, LinkedIn and in pitches or applications. Consistent upkeep ensures your portfolio continues to make a strong, up-to-date impression. Why you need a writing portfolio  Having a portfolio is essential because it shows—not just tells—what you’re capable of. It’s especially important in industries where quality and creativity are non-negotiable. Using the  best portfolio website builders  can make creating and showcasing your work easier and more professional. A well-organized portfolio communicates professionalism and helps potential employers trust that you can meet their needs. Beyond that, it establishes your personal brand, reflecting not just what you do but also who you are as a writer. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a game design portfolio How to make an engineering portfolio How much does a portfolio website cost? How to make a writing portfolio FAQ  What is a writing portfolio? A writing portfolio sample is a piece of work included in your portfolio to showcase your writing skills. It demonstrates the quality, tone and scope of your abilities within specific contexts, such as creative writing, technical writing or content creation. These samples give potential clients or employers a clear sense of your writing style and capabilities. By selecting diverse and high-quality samples, you can effectively highlight your versatility and expertise.  What is a good writing portfolio? A good writing portfolio is one that showcases your best work in a clear and visually appealing way. It should be well-organized and easy to navigate, allowing viewers to quickly understand your skills and experience. Additionally, it should balance professionalism with a touch of personality to make your work stand out. Your portfolio should convey not just your technical ability but also your unique voice and creative perspective.  How to build a creative writing portfolio with no experience? If you lack experience, you can still build a strong creative writing portfolio by creating your own high-quality samples. Write mock projects, such as fictional articles or marketing copy, to demonstrate your skills. Starting a blog or contributing guest posts to different  types of websites  is another great way to showcase your writing style and potential. Focus on producing polished and diverse pieces that reflect the type of work you want to do professionally.  How many pages should a writing portfolio be? A writing portfolio should focus on quality rather than quantity. Typically, an online portfolio should consist of five to ten polished pieces that effectively demonstrate your skills and range. This number is enough to showcase your abilities without overwhelming the viewer with too much content. The key is to present your best work in a concise and compelling way, leaving a strong impression on potential clients or employers.  What should a creative portfolio look like? A creative portfolio should be visually clean, organized and professional, ensuring that your work is the main focus. Avoid cluttered layouts or overcomplicated designs, as they can distract from the quality of your writing. Instead, choose a simple layout that highlights your creativity, precision and attention to detail. Use categories or sections to organize your work, making it easy for viewers to explore your samples based on their interests.

The perfect domain is just a click away: claim your domain →   When you're building your business website , choosing a domain name is one of the first things you need to prioritize. Top-level domains (TLDs) and choosing the right one, are a critical part of this process. What are top-level domains? They're the letters that come after the dot in a web address . These have traditionally been .com, .org, or .net . As more websites launch and competition for domain names increases — with 368.4 million domain name registrations across all TLDs as of the first quarter of 2025 — new top-level domains have been introduced to give businesses more options .  New top-level domains offer more personalized and industry-specific options that can help your business stand out in a crowded online world. For example, a tech company might opt for a .tech domain , while a photographer might choose .photography . So why should you care about new domain extensions ? Moving beyond the trends—they can play a pivotal role in establishing and reinforcing your brand's identity online. With new TLDs , you have the opportunity to learn how to register a domain name  that tells customers exactly what you or your business does, with just a glance. Learn more:ne What is a domain name? What is a domain name registrar? Should you choose a niche-focused domain? TL;DR: New top-level domains (nTLDs) Looking for a domain name that’s more unique or on-brand than a standard .com? New top-level domains (nTLDs) give you creative freedom while helping your website stand out. In this guide, you’ll learn what nTLDs are, how they differ from legacy extensions and when it makes sense to use one. You’ll also get tips for choosing the right extension based on your industry, audience and goals. New top-level domains and who it's for New top-level domain (TLD) Who it’s for .dad Family and fathers .phd Academic researchers and scholars .prof Professors and professionals .esq Legal professionals .foo Tech and developer communities .zip Tech users and file sharing .mov Media creators and video content .nexus Networks and connection hubs .watches Watch retailers and enthusiasts .forum Online discussion communities The evolution of new top-level domains The story of top-level domains began in the 1980s, with the goal of creating a structured naming system for the internet. Initially, there were only a handful of TLDs and each had a specific purpose. For instance, when it comes to what .com is , it was intended for commercial entities, while .org was designated for organizations. Over time, the landscape of TLDs has expanded significantly. This change has been driven by the need to accommodate increasing numbers of websites and demands for more personalized domain names. As businesses and individuals sought domain names that were both unique and meaningful, the industry responded with a wider variety of TLD options. How new TLDs are coordinated and regulated is an intricate process involving several key players. The Internet Corporation for Assigned Names and Numbers (ICANN) , for example, is a leading regulatory body that plays a crucial role in this ecosystem. ICANN oversees the introduction and management of TLDs to maintain fairness in domain name registration. Types of top-level domains Generic top-level domains Generic top-level domains  (gTLDs) are a category of TLDs that are not tied to any specific country or territory. They include familiar extensions like .com and .info , as well as newer additions like .app and .blog .  Country code top-level domains (ccTLDs) In contrast to gTLDs, Country Code Top-Level Domains (ccTLDs)  are specific to individual countries or territories—like .de  for Germany, .nl  for the Netherlands or .ca  for Canada. These domains are particularly significant for local businesses aiming to connect with customers in a specific geo. They signal to users that a website is more relevant to their region, which can be beneficial for companies targeting a local market. Why new top-level domains matter: key benefits Your website is often the first connection between your business and potential customers. It’s where impressions are formed and your brand identity starts to shine. New TLDs aren’t just about getting a web address. They’re a powerful tool to boost your brand and create meaningful connections with your audience. Build a stronger brand identity Think of a yoga studio with a .yoga domain or a tech community using .dev. The right TLD sends a message about who you are and what you do in an instant, making it easier for customers to remember and recognize you. It’s a simple way to craft a unique online presence that leaves a lasting impression. Cater to specific audiences with niche targeting New TLDs also help you tailor your domain to fit your industry or audience. A bakery with .bakery or an eco-friendly brand using .earth tells customers exactly what you’re about the moment they see your URL. This kind of focused targeting helps you connect quickly with the right crowd. Boost trust and credibility The right domain doesn’t just represent your business. It can also build trust. Extensions like .expert or .pro naturally communicate authority and professionalism, giving visitors confidence in your expertise. A thoughtful choice here can go a long way in building credibility. Expand your global reach Many new TLDs are even available in languages and scripts beyond English. This opens up opportunities to connect with audiences around the world. Whether you’re growing your business locally in a new country or reaching international communities, these domains make it easier to speak directly to your diverse customers. Lower your cost New TLDs make it easier to stick to your budget. Compared to traditional options like .com, many new TLDs come at a lower price, giving you the perfect chance to secure a professional domain without stretching your budget. With a variety of price options, you’ll find something that works for you—whether it’s a premium choice or a more affordable option. You can even get a free domain name , helping you save more.   By choosing cheap domain names , you can focus on growing your business without overspending. Learn more: How to get a free domain name Choosing a niche-specific TLD isn't just about standing out—it's also about protection. By securing domains that are closely aligned with your brand, you prevent others from registering similar names that could confuse customers or dilute your brand's strength. I want to buy a domain, how do I go about doing it? The most popular top-level domains When it comes to top-level domains, some are more popular than others. And despite the increase in available new top-level domains, the original ones are still some of the most popular choices. Their popularity also stems from the level of trust they've built; when users see these domains, they associate them with established and legitimate entities. .com:  The gold standard of TLDs, .com  stands as the most recognized and widely used domain extension. Originally intended for commercial entities, it's now the go-to choice for all types of businesses seeking a global presence (currently 157.2 million registrations) . .net:   What is .net?  Initially designated for network services such as internet providers, .net  is now a popular alternative to .com for businesses of all kinds (currently 12.6 million registrations) . .org:  Often associated with non-profits, charities and educational platforms, .org  conveys trust and credibility (currently 11.1 million registrations .  .xyz : Known for its modern and edgy appeal, .xyz   has gained popularity among innovative startups, tech enthusiasts and creators who want a versatile and fresh domain (currently 4.2 million registrations).   .info : As the name suggests, .info  is typically used for informational sites. It's an open domain which means it can be registered by anyone, making it a versatile option for various purposes (currently 3.8 million registrations) . Source: Domain Name Industry Brief, Q1 2025 . Expert tip from Einat Shafir, product manager at Wix: ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." Ready to get started? Learn how to build a website  with a free website builder . New top-level domains in 2023 In 2023, Google announced 8 new top-level domains . They were: .dad .phd .prof .esq .foo .zip .mov .nexus Other new top-level domains introduced in the same year included: .watches .forum .it .case .meme .ing .music New top-level domains in 2024 and 2025 The domain name system continues to expand, giving businesses and creators more opportunities to find unique, memorable web addresses. These are some of the new top-level domains in 2025  that have been added to the domain name system : .vana .living .lifestyle .food .DIY .deal .locker .now .sr .co.jp .sv Looking ahead, several exciting TLDs are set to launch in late 2025 and beyond: .fast  – Perfect for time-sensitive businesses like delivery services and ISPs. The sunrise period begins in August 2025. .talk  – Ideal for podcasts, communication platforms and discussion-based services. Available starting August 2025. .you  – Designed for personal branding or customer-focused marketing efforts. Sunrise period also begins in August 2025. ICANN, the organization that oversees the domain system, is planning the next round of its new gTLD program , with the application window expected to open in April 2026. This means even more opportunities for creative, purpose-driven and highly memorable domain names in the near future. Other new top-level domain extensions to choose from .biz (introduced 2001) .agency (introduced 2014) .digital (introduced 2014) .party (introduced 2014) .top (introduced 2014): 2,066,084 registered domains as of January 2023 .me (introduced 2008) .studio (introduced 2014) .store (introduced 2016) .ai  (introduced as ccTLD, now widely used by AI startups and innovators) Explore more: What is .ai domain and why its trending How to choose a new top level domain name Selecting the right top-level domain (TLD) for your website is a decision that can have lasting implications on your brand's online identity and success. Learn more: What's the best domain extension for a personal website With a range of new options available, it's important to choose one that aligns with your business objectives. You’ll need to consider the following: Relevance : Choose a TLD, new or traditional, that reflects your business type or industry. This can help customers understand what you offer at a glance. Memorability : A unique and easy-to-remember TLD can make it easier for customers to return to your site and recommend it to others. Running a media site? Opting for something like .media , makes it very clear what you offer.  Branding : Consider how the TLD will fit into your overall brand strategy and whether it adds value to your brand name. As Ben Seidel, the CEO and founder of Igniting Business shares: "Selecting a domain name can be an intimidating process, especially for small businesses. We advise our clients to choose a domain name that directly represents their brand as closely as possible while keeping it simple to type. More importantly, it's crucial to find a balance where the domain should clearly reflect the brand without limiting potential future growth." Remember your goals : Are you aiming for local recognition or global presence? Choose a ccTLD or gTLD accordingly. Consider future growth:  Pick a domain that allows room for expansion and won't limit you as your business evolves. Some new top-level domains can be very specific and picking the wrong one when you start your business  could restrict later scaling needs.  Check availability : Ensure that the domain name you want is available with the desired TLD and consider registering multiple variations to protect your brand. You’ll need to use a domain name search tool  to do this. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also find the domain owner and registration details for a website with a Whois domain lookup .  Pro tip: Explore the best domain registrars  to get started.  With Wix , for example, you can easily find and register a domain name for your site and business.  How ICANN approves new TLDs Have you wondered where new domain extensions come from? It’s all managed by ICANN, the Internet Corporation for Assigned Names and Numbers. ICANN oversees the global Domain Name System (DNS), which acts as the internet’s address book, linking human-friendly domain names to machine-readable IP addresses. Their new gTLD program was created to increase domain options, boosting competition, choice and innovation online. How new TLDs are created The upcoming application round is projected to open in April 2026, following the completion of the Applicant Guidebook (AGB) in May 2025 . Here’s how ICANN brings new TLDs into existence: Submit your application:   Want your own TLD? It all starts with submitting a detailed proposal. Applicants need to explain what the TLD is for, how they’ll manage it and what measures they’ll take to ensure top-notch security and reliability. Evaluation phase:   ICANN gives each application a thorough review. They dig into the technical, operational and financial details to make sure the applicant has what it takes to run a trustworthy domain registry. Public objection period:   This stage opens the floor to governments, businesses and the public. If anyone has concerns—for example, a TLD might confuse people or infringe on rights—they can voice them here. Resolve string contention: Sometimes multiple parties want the same TLD, like .blog. When that happens, ICANN steps in to resolve who gets it through auctions, negotiations or community evaluations depending on the situation. Delegation step:   Once everything is approved and finalized, the new TLD goes live. ICANN updates the Domain Name System (DNS), and just like that, the TLD is out there for everyone to use. Learn more: What's the easiest way to get a domain? Why trust Wix’s experts? This article was written by Wix’s in-house domain experts, who have years of experience helping people choose, register and manage top-level domains that strengthen their online presence. The tips and insights shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that fits your brand and long-term goals. At Wix, we’ve helped millions of entrepreneurs, creators and small business owners establish their online identity. Our team stays up to date on the latest trends in domain extensions, security and branding to make sure the advice you get is relevant and results-driven. Think of this guide as your trusted resource for everything related to top-level domains—from understanding what they mean to choosing the right one for your business. What are new top-level domains FAQ Can I change the domain name of my existing website?   Yes, you can change the domain name of your existing website. However, when considering how to change a domain name , it is essential to consider the implications on SEO and existing marketing materials. Redirects will need to be put in place to ensure that visitors trying to access your site through the old domain are automatically redirected to the new one. What is SLD vs TLD? An SLD (Second-Level Domain) is the part of a domain name before the TLD, like "example" in " example.com ." A TLD (Top-Level Domain) is the suffix such as .com or .org, showing the domain's category. What is the most common TLD? The .com TLD is the most common, favored for its global recognition and used widely by businesses and individuals. Why are some TLDs closed or otherwise restricted? Some TLDs are closed or restricted to preserve their intended purpose or maintain security. For instance, TLDs like ".gov" or ".edu" are only available to verified government or educational institutions. Restrictions ensure that these domains are used in alignment with their defined roles, fostering trust and credibility for entities using them. What are the new TLDs? New TLDs include industry-specific, brand-centric and creative extensions that go beyond traditional domains like ".com" or ".net." Examples include ".tech," ".store," ".eco" and many others tailored for niches. These options give businesses and individuals more flexibility to align their domain with their purpose or identity. Can I create a new top-level domain? Yes, you can create a new TLD, but the process is extensive and regulated by ICANN (Internet Corporation for Assigned Names and Numbers). You’ll need to apply during designated application periods, submit detailed plans demonstrating technical and operational compliance and pay significant fees. This process is typically pursued by large organizations or entities with specific branding needs. Are there any 4-letter .com domains left? Four-letter .com domains are extremely rare due to high demand and years of registrations. However, some may still be available on secondary markets or through domain resellers, though they often come with a premium price tag. For businesses, exploring alternative extensions can be a practical option. How many TLDs are there in 2025? This year, there are 1,591 top-level domains (TLDs) available on the internet . This includes 1,249 generic TLDs (gTLDs) like .com and .net, 316 country-code TLDs (ccTLDs) such as .uk and .de, 10 test domains and 1 infrastructure domain (.arpa) used for technical purposes. What are the SEO implications of using a .xyz domain? While .xyz domains are SEO-compatible, achieving good rankings requires the same best practices as with .com domains, such as quality content, backlinks and technical optimization. The TLD itself doesn’t significantly affect ranking but could influence user trust. Are new TLDs as secure as .com domains? Yes, new TLDs offer the same level of technical security as .com domains, provided website operators implement HTTPS and other standard security measures. Security primarily depends on the site administrator, not the TLD. Do new TLDs affect user trust? Some users might initially perceive newer TLDs as less familiar compared to .com or .org. However, this is changing as more brands and organizations adopt them. Good branding and consistent user experience can quickly build trust, regardless of the TLD.

Turn your ideas into a website you love with Wix →   From browsing the next destination to booking stays—a lot of travel planning happens online. In fact, over 72% of travel enthusiasts  prefer booking their vacations online. As a travel business owner, that means a huge chunk of your target audience is online. To keep thriving in this saturated market, learning how to build a website  is a must. A travel agency website  doesn’t just give you an online presence — it’s a powerful tool to attract more leads, engage with customers and position your agency as an industry leader. This step-by-step guide will walk you through how to build a travel website, including understanding your audience and creating a user-friendly journey. Create a travel agency website  that inspires clients to book their next adventure. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. The importance of a professional website for travel agencies By 2029, 75% of sales  made in the travel and tourism industry are expected to be online. It’s no surprise that many players in the travel industry—both big and small—are already investing in building a presence on the internet.  If you want your travel company to thrive in the long term, you need to build a travel website. A professional website looks polished and has an intuitive user interface, prompting customers to book your services. It also helps make you the first choice for all leads, ranging from those who’re casually browsing for travel ideas to those who’ve got solid travel plans. Know your audience to successfully create a website for your travel agency Today, travelers seek more than just destinations—they look for experiences. For instance, according to Booking.com , 52% of people  want mystery vacations, while 53% are looking for sustainable accommodations. As more people look for specific travel experiences, building a niche tourism website, say for luxury travel or culinary tours, can help you attract more visitors. To get started, research the market and identify what your audience loves to do. Then, use your chosen niche and detailed audience persona to create a unique selling proposition (USP). Research industry trends to understand what travelers want right now. Analyze competitors’ websites to uncover popular keywords and identify successful strategies. This allows you to spot opportunities to stand out or reach untapped audiences. For example, if competitors focus on group tours, you could explore exclusive solo travel experiences or eco-friendly vacation packages. Define your target audience beyond general demographics. Who are they—budget travelers, luxury seekers or adventure enthusiasts? What challenges do they face, and how can your services help? Use these insights to create a website that feels personal, with curated content, tailored imagery and features like customized package suggestions or destination blogs. How to make a travel agency website 01. Define your niche and target audience 02. Do your research 03. Choose a domain name and brand logo 04. Pick a travel website design template 05. Add website pages and content 06. Integrate plugins and widgets 07. Launch and promote your travel website 01. Define your niche and target audience Before building your website, it’s important to know who you’re creating it for. Are you catering to luxury travelers, adventure seekers, budget-conscious backpackers or families planning all-inclusive vacations? Defining your niche helps you craft a site that speaks directly to your ideal audience. Understanding their needs and travel preferences allows you to create focused content, design tailored features and highlight services they’ll love. For example, a site for luxury travelers might emphasize exclusive experiences and upscale accommodations, while one for adventure seekers could showcase bold imagery of thrilling activities like hiking or zip-lining. 02. Do your research Take a step back to understand the travel industry and how your competitors are approaching it. This means taking the time to research opportunities or gaps in the market that your agency can capitalize on. Start by exploring other travel agency websites. Pay close attention to their layouts, features and designs. What aspects work well? Maybe it’s their user-friendly navigation or clear calls to action encouraging visitors to book now. On the flip side, spotting what could use improvement gives you a chance to offer a better overall experience. For example, if a competitor’s site has slow-loading pages or unclear pricing, you know what to avoid and improve upon. To dig deeper, try digital tools like Ahrefs, Semrush or SEOptimizer. These platforms can give you insights into your competitors’ SEO strategies. You’ll see how their websites rank in search results, which keywords are driving traffic and what types of content perform best. Is one agency pulling in travelers with helpful city guides or detailed itineraries? This kind of research can point you toward ideas to replicate and adapt for your own site. Combining competitive analysis with SEO insights ensures your travel agency website is designed to meet your audience’s expectations while giving you a competitive edge. 03. Choose a domain name and brand logo Picking a domain name  is the first step to building a travel website. We recommend choosing a URL  that’s similar to your travel agency’s name, as it helps customers easily recognize your website. Use the Wix Domain Name Search  to check if your preferred web address  is available. You can use your full brand name, check for acronyms or get creative by shortening your brand name. If none of those are available, you can also choose from the close alternatives generated by the tool or switch to domain extensions other than “ .com ” or “ .org .” The .agency domain extension is the perfect fit for a travel agency, as it's specifically designed for agencies. At this stage, you can also choose the logo for your travel agency or make one using the Wix Logo Maker . Remember, your logo and domain name help form visitors’ first impressions of your agency, so make sure they reflect your brand’s identity.  Learn more: What is a web server? 04. Pick a travel website design template Templates  are predesigned website layouts that you can quickly modify to build your own website. They save you a lot of time and effort and often come at a fraction of the price of building a travel website from scratch. Wix has a great collection of clean and visually appealing travel website templates  you can choose from.  You can customize a template or design your own using Wix's website builder . The beginner-friendly interface and powerful web design features allow you to make a travel agency website that’s polished and professional, even if you have no technical knowledge. Plus, you can get free web hosting . Want an even easier option? Check out Wix’s AI Website Builder . 05. Add website pages and content Once you’ve chosen a template, add the required webpages  and content. Apart from the basic pages like “Home,” “About us” and “Contact,” you need website content that highlights your unique services. For example, you can add a service page to showcase your available packages. You can also create a testimonial page to share ratings and reviews from people who’ve booked vacations through your business. If possible, share images and videos from your best-selling packages. The visual element helps visitors zero in on a service.  For example, Polar Dream Travel  features images of penguins, polar bears and frozen landscapes to sell its Antarctic and Arctic expeditions.  You can also add an FAQ page to answer questions about your services. Learn more: Online portfolio 06. Integrate plugins and widgets Although most templates include the basic required features, you might want to add more functionality to your travel agency website using plugins. For starters, add a contact form  to help customers easily reach out or inquire about your services. You can also add a secure payment gateway  for customers.  Additionally, you might want to integrate Google Maps or add a plugin to manage bookings .  For instance, All Inclusive Vacations  has a bookings tool at the top of its homepage, making it easy for travelers to start planning their next trip.  Related: Meet the entrepreneur couple who turned their travel bug into a thriving travel agency 07. Launch and promote your travel website Now that you’re done with the website development process , it’s time to launch. You can always add more plugins, update the content or redesign the template later. Once your website’s live, promote it on social media to attract more visitors. You can also run promotional offers or give out website-only discount codes for first-time customers. Make a travel agency website that converts visitors to customers Here are some features to add when building your travel website to increase conversions: Integrated booking: Help visitors directly book their vacations and stays from your website with integrated booking systems. This eliminates unnecessary steps from the user journey. Itinerary planning tools: Add tools that design a custom itinerary according to a visitor’s preferred travel duration and type of vacation to simplify their planning. Mobile optimization: Nearly 60% of travel booking  sessions are completed through mobile devices. Make sure your website is responsive to help customers make online travel bookings on any device. User experience (UX) optimization: Keep your website user friendly with intuitive buttons and an interactive website interface. Showcases: Customers love visually checking out travel destinations before they commit to a trip. Build a showcase page to add images and videos of previous vacations you’ve planned, the accommodations you offer or the type of culinary experiences customers can expect. Reviews: Testimonials and reviews make your business more credible. Add them to your homepage or a dedicated testimonials page to build trust among new and existing customers. SEO tips for building a travel agency website In addition to promoting your website on social media, invest in search engine optimization (SEO) to drive organic traffic  to your travel agency website. To simplify the process, go through this quick SEO checklist when making your online travel website: Use keyword research tools:  Start with finding keywords that are relevant to your niche and have a high search volume. You can use the Wix SEO tool  to conduct keyword research and get an overview of the search volume and competition for each term.  Include keywords on all webpages:  Once you’ve shortlisted a few keywords, incorporate them into your website content , including the “Home”, “About” and “Service” pages.  Add a travel blog : This gives you a place to add engaging content and include more niche keywords. Use clear headings and subheadings for your blogs to improve readability.  Add metadata and alt text:  Add descriptive alt text to tell users and search engines what your images are about. If applicable, you can include keywords here. Also, make sure to add compelling meta titles and descriptions with relevant keywords since these elements are displayed on the search engine results pages (SERPs).  Incorporate local SEO: Try targeting local keywords that are specific to the place of your business. For example, if you plan vacations in Texas, you might want to look for keywords like “best travel agencies in Texas.” Maintain a reader-friendly keyword density: Remember, your content should sound natural. Don’t stuff keywords in your blogs and pages. This creates an unpleasant experience for both human visitors and bots and might impact your SERP rankings. Effective travel agency website design A well-designed user journey helps increase conversions on your travel site. Users should get a clear idea of the next steps to take. For example, some users might visit the homepage first. Design a clear and visually appealing homepage that briefly describes your services.  Use compelling copy and add clear calls to action (CTAs) to lead the visitors to your bookings page, your blog or any other page you want them to visit next. Finally, make sure your website’s navigation is intuitive. Highlight buttons and menus and use visuals to guide users to their next click. Create a travel agency website that stands out Using advanced technology can help simplify travel bookings and improve your UX. In this saturated market, these features can help differentiate your website from your competitors: AI chatbots:  Add a virtual chatbot to engage website visitors even when you’re offline. The bot can provide essential information to visitors or collect their details so you can contact them later.  Personalization engines:  Add personalization features to your website’s search option. This helps suggest travel destinations, accommodations and restaurants based on an individual’s preferences. Security features : Make sure that your website has Secure Sockets Layer (SSL) encryption and secure payment gateways to protect customers’ private and financial info. Starting your travel business  from scratch? Explore these resources: Travel agency business names How to make money as a travel agent Travel business ideas to get you started How to start a travel blog Travel blog name ideas How to build a travel website FAQ What is the best way to go about creating a travel agency website? The best way to create a travel agency website is to start with a clear plan. Define your target audience, decide on the services your travel agency will offer, like flight bookings, hotel reservations or tour packages, and outline your website's structure. Choose a reliable website builder that has customizable templates and offers features like booking systems, travel itineraries and payment gateways. How do I create a travel agency website? If you already have a travel agency, following these steps can help to create your online presence: Choose a domain name that reflects your business. Select a web hosting provider to host your website. Pick a website builder, like Wix, that offers travel agency templates. Design your website with the customer in mind. Use attractive visuals and add essential pages like Home, About, Services, Destinations and Contact. Integrate booking systems to facilitate reservations. Launch your website and promote it through social media and SEO strategies. How much does it cost to build a travel website? The cost of building a travel website can vary significantly based on factors like complexity and features. If you opt for a DIY approach using a website builder like Wix, you can start with a free plan, which allows you to create a basic site without any upfront investment. While free plans offer essential features, additional costs may come up for premium options, like custom domain registration and advanced functionalities. If you prefer a custom-built website, expect to spend more based on the designer's rates and the specific features you want. Overall, starting with a user-friendly platform like Wix gives you flexibility and an affordable way to establish your online presence as a travel agency. Do I need a website as a travel agent? Yes, having a website as a travel agency is essential. It serves as your online presence, allowing potential clients to learn about your services, explore travel options and make bookings. A well-designed website establishes credibility, attracts new customers and provides a platform for marketing your services. How to create a travel booking website with your own brand name? If your travel agency already has a brand name, choose a domain name that includes your brand. Select a website builder, like Wix, that allows for customization and use your brand colors, logo and voice throughout your site. You can also integrate booking engines that can be branded to match your site. Can a travel website make money? Of course, a travel website can be profitable. Revenue can be generated through multiple channels, including: Commision on bookings Affiliate marketing Ad placements Selling travel packages Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a trucking website How to make a vacation rental website How to make a website for bookkeeping How to make a dance studio website

The perfect domain is just a click away: claim your domain →   When building a website, two terms you’ll hear a lot are domain names and URLs. They’re often confused but each plays a different role in how visitors find and navigate your site. The right choices can shape your brand and make your website easier to remember and share. TL;DR: Domain vs url A domain name is the address people type to visit your website. A URL is the full web address, including the protocol (like HTTPS) and page path. Domains have parts like the top-level domain (TLD), second-level domain and optional subdomains. Pick a simple, memorable domain that matches your brand and choose the right TLD, like .com, .org, or others. Keep URLs clean and descriptive so they’re easy for visitors and search engines to understand. What you’ll find out: The difference between domain names and URLs The key parts of a domain name and a URL Different types of domains and top-level domains (TLDs) Tips for choosing a memorable domain and the right extension How to structure and manage URLs for better navigation and SEO How IP addresses, domain names and URLs work together How domain names relate to your website’s brand name Tools and strategies for finding the perfect domain name Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Feature Domain URL Purpose Main website address Full address to a specific page or resource Components Second-level domain, TLD, optional subdomains Protocol, domain, path, optional query parameters Memorability Easy to remember, used for branding Usually longer, not meant to be memorized Use in marketing Branding, business emails, promotion Direct links to content, navigation, sharing specific pages Impact on SEO Builds credibility and recognition Helps search engines understand site structure and content relevance Example example.com https://example.com/products/item1 What is a domain name? A domain name is the address people use to visit your website like "example.com". Behind the scenes, it links to your site’s unique IP address which computers use to find each other on the internet. Domains make it easy for people to reach your site without memorizing numbers while giving your website a name that represents your brand. Some domain name examples: google.com wix.com base44.com Learn more: What is a domain name Parts of a domain name Top-level domain (TLD):  The ending part of a domain name, like .com, .org or .net . These domain extensions can indicate the type of website, its purpose or geographic region. See this  TLD list for more options. Second-level domain:  The main part of the domain, usually representing your brand or business name. It’s the part people remember and helps your brand get noticed. Subdomain:  An optional prefix that organizes different sections of a website, like "blog.example.com" or "shop.example.com". Subdomains can help separate content, manage large sites, or create specialized landing pages without needing a new domain. Types of domain names Choosing the right type of domain name is important when creating a website . Domain names can be grouped by their purpose and structure: Generic domains (gTLDs):  These use common extensions like .com .org or .net. They’re great for almost any website and are recognized worldwide. Country-code domains ( ccTLDs ):  These end with a country code like .uk .ca or .jp. They’re often used by businesses targeting a specific country or region. Brandable or custom domains:  These are unique names you create to represent your brand or business. They’re memorable and help your site get noticed. Premium domains:  These are short keyword-rich or highly desirable domains. They can cost more because they’re easier to remember and market. Subdomains:  These are optional prefixes that organize sections of your website. They let you separate content without buying a new domain. Learn more: How to choose a domain name How to register a domain name How to create a website What is a URL? A URL, or Uniform Resource Locator, is the complete web address used to access specific resources on the internet. It provides a way to locate and retrieve data from web servers . A typical URL consists of several components: Protocol: Indicates the method used to access a resource, such as HTTP or HTTPS. HTTPS is preferred for secure connections. Domain name: The part of the URL that identifies the website. Path: Specifies the exact location of a page or file within the website. Examples of URLs and their different structures: https://www.example.com/about-us http://blog.example.com/2023/01/article-title Difference between domain and URL While domain names and URLs are closely related, they serve distinct purposes when it comes to your website. A domain names function is to act as the primary address for a website, making it easy for users to remember and access. A domain name is part of a URL but does not include additional elements like protocol or path. A URL, on the other hand, is to the full address to a specific resource or page on a website, including the protocol and path. A URL encompasses the entire web address, offering detailed navigation to specific content. Domain name and URL example Domain name example: example.com The domain in a URL is the part that comes after the protocol (http:// or https://) and before any paths or parameters. For instance, in https://www.example.com/page, "www.example.com" is the domain. URL example: https://www.example.com/products/item1A URL is the full web address that points to a specific page or resource on a website. It includes the protocol (https://), the domain (www.example.com), and the path (/products/item1) that shows the exact location of the page. In this case, the domain tells you the site, and the path tells you which page to visit. Is my domain name the same as my website name? Not necessarily and here's why. A domain name is your website's address on the internet, while your website name can be different and used for branding purposes. For example, your site might be called "Tech Innovations," but your domain could be techinnovations.com. Get started choosing the right domain name with a domain name generator. IP address vs domain vs URL IP Address :  A numerical label assigned to each device on the internet. It tells computers where to find your website but is hard for people to remember like 192.168.1.1. Domain name:  A human-readable address that points to an IP address, making it easy for visitors to find your site like "example.com". URL (Uniform Resource Locator):  The full web address that leads to a specific page or resource on a website. It includes the protocol, domain and path like "https://www.example.com/products/item1". The domain is what people usually remember while the URL tells exactly where to go and the IP address is what computers use behind the scenes. Domain and URL best practices Choosing a clear easy-to-remember domain and keeping your URLs organized makes your site simple to navigate trustworthy and easy to share. Following a few best practices now can save you from problems later and help your website grow. Keep it simple and memorable: Opt for a domain name that is easy to spell and remember. Avoid complex words or unusual spellings. Reflect your brand: This might mean aligning your domain name with your brand identity. It should convey what your business is about. Choose the right domain extension: Select a top-level domain (TLD) that suits your business type, such as .com for commercial entities or .org for organizations. Learn more with our guide to domain extensions. Check availability:  Make sure your desired domain isn’t already taken or too similar to existing brands. Avoid legal issues:  Steer clear of names that might infringe on trademarks. Simplicity is key. Choosing a name with an easy spelling and pronunciation, ensures quick recognition and recall. A great business name captures attention, evokes emotion and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values. Daniele Pitkowski, Product Marketing Manager at Wix.com To register a .com domain , pick a trusted registrar like Wix, check if your name is available, give your details and complete the purchase.  Buy a .com domain Managing your site URLs Effective URL management can improve your site's navigation, hierarchy and user experience. Its best to: Keep URLs descriptive:  Use clear words that show what the page is about. Avoid long numbers or confusing characters. Skip unnecessary parts:  Remove extra codes or session IDs that make URLs messy. Include keywords:  Add words that match the page topic to help visitors and search engines understand it. Keep URLs short:  Short addresses are easier to remember type and share. Use hyphens not underscores:  Hyphens make your URLs easier for people to read. Stay consistent:  Use the same structure across your site so visitors can get around easily. Redirect old URLs:  If you change a URL, set up a redirect to avoid broken links and keep your SEO value. Organize by hierarchy:  Group related pages under clear categories to make navigation simple. Avoid keyword stuffing:  Use keywords naturally without overloading the URL. Plan for growth:  Design your URL structure so it can expand as your site grows. Wix features for domains and URLs With Wix, managing your domains and URLs is simple so you can stay focused on your site. You can get a new domain through Wix or connect one you already own, keeping everything in one place. Every domain comes with an SSL certificate so your URLs stay secure with HTTPS. Wix also offers domain privacy protection so your personal info stays private from public WHOIS records. You can set up subdomains for blogs, stores or landing pages without buying another domain. Page URLs are SEO-friendly by default (clean and readable), but you can customize them to keep things short and descriptive. If you ever change a page’s URL or switch domains, Wix supports 301 redirects so visitors and search engines always find the right place. You can transfer your existing domain into Wix for easier management and use bulk domain tools if you’re managing multiple sites. Plus, Wix lets you create custom, branded email addresses to match your domain. Domain vs URL FAQ Is my domain name my URL? Not exactly. Your domain name is part of a URL but a URL includes more—it shows the full path to a specific page and the protocol (like https://). The domain is the core address people use to find your site while the URL points to a specific location within it. Which part of a URL is a domain? The domain is the part that comes after the protocol (http:// or https://) and before any paths or parameters. For example, in "https://www.example.com/about", "www.example.com" is the domain. It identifies the website itself while everything after it points to specific pages or resources. Is .com a domain name? Not quite. .com is a top-level domain (TLD) which is the final part of a domain name. A complete domain name includes the second-level domain (like example in "example.com") and the TLD creating the full address people use to find your website. Do subdomains count as separate domains? Subdomains are part of your main domain, not separate domains. They act as extensions that organize different sections of your site like "blog.example.com" or "shop.example.com" without needing a new domain registration. They help with site structure but share the main domain’s branding and authority. Can I change my domain without breaking my URLs? Changing your domain will affect your existing URLs. To prevent broken links and maintain your SEO you should set up 301 redirects from the old domain to the new one. This way visitors and search engines are automatically sent to the correct pages. What’s the difference between a URL and a permalink? A URL is the full web address of any page including protocol, domain and path. A permalink is a type of URL that’s permanent and stable, usually for blog posts or articles designed to stay the same so links don’t break over time. Why do some URLs start with www and others don’t? The “www” is a subdomain that was traditionally used to indicate a website server but it’s now optional. Modern websites work just fine with or without it and many people choose to redirect one version to the other for consistency and SEO.

The website is under construction - we’ve all been there. You type a web address into your web browser expecting a fully functioning website. What you see instead is a dull under construction page informing you that the website is temporarily unavailable. Although you appreciate the notification, you’re left hanging in online limbo. When it comes to how to make your own website , remember that the internet never sleeps. Whether you’re performing maintenance or building a new website from scratch, a good website under construction page can be used to continuously show content and add value to your business. In this article, we’re going to master the art of the under-construction page together. We’ll discuss which features to include, and demonstrate how the right design can increase audience engagement and maintain healthy SEO results for your site. You’ll also find a selection of the best website under construction templates that you can customize in no time. Check out these free website templates  and start creating a website for free today. What should a good website under-construction page include? While you're working on revamping your website you’ll want to hide the progress before the big reveal. Your website under construction page will be a temporary placeholder using cache where you can notify your audience that something better is coming. Believe it or not, under construction pages can be eye-catching and engaging - two crucial ingredients for stirring hype around your business’s new reveal and keeping your website relevant. Learn more: How to choose a website template on Wix Let’s go over the key elements required in making an attractive and functional website under construction page. Coming Soon message Your under-construction page will preempt the important questions visitors have when visiting your site, such as: why your site isn’t available, when it will be up and running again, how they can contact you in the meantime and where they can find more information about you and your site. Keep your message short and simple, but don’t be afraid to exercise your brand’s tone of voice. Professional, casual, fun, or exciting - the language you use here will reinforce your brand’s identity . Under construction image The image on your under construction page does a lot of work—it grabs attention, sets expectations and builds curiosity. A simple “coming soon” illustration might do the trick, but you can make it more exciting. Use an image that teases what’s coming, like a sneak peek of your product, a mockup of the site or a behind-the-scenes team photo. To add urgency, try a countdown timer graphic or an animated “loading” visual. Make sure your image is high quality and web-optimized. Use SVG or PNG for illustrations, JPG for photos, and GIF or MP4 for animations or looping videos. Keep file sizes small so your page loads fast, even on mobile. A hero-style layout works great here, letting the image take center stage with a short message or call to action layered on top. Visual elements Your visual design should flow naturally from your brand—even if your site isn’t live yet. Start with your color scheme: pull from your logo or planned website palette to keep things consistent. Place your logo in a visible spot (top center or top left works best) and make sure it’s sized right for mobile and desktop views. To make the page feel more polished, add icons to represent your services or upcoming features. Background textures or subtle gradients can add depth, and animations like a blinking “under construction” banner or a loading bar can keep it engaging. If you’re collecting emails or allowing signups, stick to clean, well-designed form elements that feel trustworthy and match your brand style. Keywords If you’re launching a brand new website , you won’t have to worry about your search engine rankings decreasing because of your website changes. But for websites that were once online, going offline for an extended period of time can harm your website’s SEO . Minimizing negative effects on SEO, a website under construction page presents opportunities to write useful information while using keywords relevant to your industry. Not only will your audience know you’re trustworthy, you’ll also impress search engines - and let them know you’re still around. Calls-to-action Your website might be under construction, but you can still convert visitors into long-time customers by adding some good ole CTAs. Strategic calls-to-action can entice them to sign up for notifications or join your mailing list, so that they’ll be the first to know when your website is ready. You can also keep up with your social media marketing strategy by adding links to your accounts - chances are, visitors will follow to find more information. Contact info Maintaining communication with customers is a critical part of business management. Keep in touch with potential or current clients by adding contact information to your under-construction page. This is a smart way to upkeep customer service and stay on top of potential clients. 13 top under construction templates While you’re busy creating your professional website, an under-construction template will conveniently outline the elements you need, making the entire process run much quicker—especially if you’re learning how to create a professional website . Plus, when you edit these using a WYSIWYG software like Wix , the editor reveals real-time design changes and edits to the user interface. The following 13 under construction templates all boast a professional design, while being fully customizable. Website under construction template Coming soon landing page template Marketing launch page template Business coming soon template Online store coming soon template Site coming soon template Celebration coming soon template Coming soon launch template Photography coming soon template Gaming coming soon template Store coming soon template Blog coming soon template Film coming soon template 01. Website Under Construction Template This versatile template will help build excitement around your upcoming website. It includes practical elements that will help your business grow, while maintaining a modern aesthetic. Central to this template is the progress bar, which is easy to update and allows visitors to visualize your progress. A call-to-action button initiates a strategically timed lightbox, with an email sign up form encouraging visitors to subscribe for notifications. 02. Coming Soon Landing Page Template Enticing your audience with special elements like animated images and videos won’t only look nice and professional, it is engaging too. Thanks to the use of video, paired with a parallax scrolling effect, the background is dynamic. When you edit the template, you can replace this with any video from the Wix Gallery, or upload a video of yourself in action. Although it's just for show, the transparent clock GIF over the background video is an eye-catching and relevant graphic that connects well to your site coming soon theme. The template also has a dedicated section for your About Us text, perfect for telling new audiences about your brand and providing you with more opportunities to include relevant keywords. Looking to make a landing page from scratch? Check out the Wix landing page builder . 03. Marketing Launch Page Template Using a minimal amount of text but a lively full screen video background, this website coming soon template hones in on the most important and actionable details. The bold font makes it easy to highlight your business name , while a website sign-up bar front and center makes for a strong, succinct call-to-action. Although your website is coming soon, social media buttons at the bottom of the page will encourage visitors to follow your brand in the meantime. 04. Business Coming Soon Here’s a professional one-page website template created for business owners who want to keep their coming soon page sleek and informative. Choose a background photograph that will represent your business and set a sophisticated tone with the classy neutral color scheme and use of a professional font. Smack in the middle of the page is a call-to-action button with exciting copy, urging visitors to “be the first to know.” The live chat box feature is a nice personal touch that will make communication a breeze. 5. Online Store Coming Soon Template Chic as they come, this coming soon page template is ideal for business owners who are in the process of launching an online store and want to open an online store with a splash. Its layout dictates the delicate balance between an eye-popping sneak peek of your products and practical information such as a “coming soon” message, a newsletter sign up bar and links to social media accounts. The classic website footer at the bottom of the page is the perfect place to add your contact information and a live chatbox, so future customers will know that they’re not missing out on the opportunity to connect with you. 6. Site Coming Soon Template One look at this stylish website coming-soon page will let visitors know that great things are coming. While the template is beautiful to start, it leaves room for you to tweak certain elements of its design. Play around with the various design features and use images or colors that reflect your brand's style. A “learn more” button will direct users to a full screen lightbox - that’s extra space for you to write about your brand and offer users more content. 7. Celebration Coming Soon Template Unleashing a new website is absolutely cause for celebration. That’s exactly what this festive website under construction page template will communicate to your audience. The template can be easily customized by including a personal message or links to your social media pages. Don’t forget to set up the “notify me” button, so interested visitors can celebrate your new website release with you. 8. Coming Soon - Launch Template 3, 2,1...blast off! Get ready for the launch of your new site with this clever coming soon website template. The artistic imagery and unique use of typography in this template evoke the good news of your website’s development. Set at the bottom of the page, a static online form is the perfect way to ensure site visitors that you’ll inform them when you’re ready for takeoff. 9. Photography Coming Soon Template Even though you’ve got a website under construction, you can still flaunt your professional skills and creative talent online. One of the best features of this coming soon template is the slideshow background, where you can display multiple examples of your work. A floating menu ensures that visitors will see your name and logo, even when scrolling down the page for more information. This is a perfect coming soon template for photographers, designers, or any business owner who wants to give their audiences a taste of what’s to come. 10. Gaming Coming Soon Template If sci-fi and gaming are your thing, look no further for the under-construction site of your digital dreams. The striking color palette, fonts, and imagery suits this theme, but leaves a lot of room for customization. A roomy footer leaves space for a concise about us section, and by placing social media links and a subscribe form at both the top and bottom of the site, you double the chances of users staying connected. 11. Store Coming Soon Template A subtle website under construction page might be just what you need while you’re working on your online store. The elegant design of this template underscores key details like your opening date, social media accounts and contact information, so you can continue building your customer base. When it’s time to make noise with your website reveal, you’ll have the perfect audience to share the excitement with. 12. Blog Coming Soon Template Sophisticated and stylish, this is a great website under-construction page for bloggers and business owners alike. The split screen website layout adds some flavor by leaving room for intriguing designs or photographs that might represent your brand. But the smart layout will bring the majority of the visitor's visual focus straight to your sign-up button. The live chat box feature is a nice personal touch that will make communication a breeze. Looking to learn how to create a blog ? Get started with our blog maker. 13. Film Coming Soon Template Roll out the red carpet, you’ve got a film on the way. Heighten the anticipation around its release with a coming soon page that acts like a preview. This website under construction template makes it easy to upload a trailer using Wix Video, while presenting important details like the release date and what actors are starring in the film. Perfect for directors, producers, or anyone involved in the film industry - you’ll be able to increase views and create a fan club before the release of your film. For more inspiration check out these 10 essential Wix tutorials . Where can I find under construction website templates for free? If you're looking for free under construction website templates , Wix is an excellent place to start. Wix offers a variety of customizable website templates , including some specifically designed for under construction or coming soon pages . To access these, simply sign up for a free Wix account and browse the template library. With Wix, you also get web hosting , easy customization tools and the ability to seamlessly transition from your under-construction page to a full website when you're ready. This makes Wix a convenient all-in-one option for those looking to quickly set up an under-construction page and then expand it into a complete website later. Explore more templates: Affiliate website templates Family law website templates Notary website templates Insurance website templates Mortgage website templates Printing website templates Electrician website templates Roofing website templates Veterinary website templates Dental website templates Dog breeder website templates Chiropractic website templates Digital marketing website templates SaaS website templates Auto detailing website templates Barbershop website templates Cleaning service website templates Hair extension website templates Website under construction template FAQ: How to show a website under construction? Create a simple landing page to let visitors know your website is under construction. Use a clear message like "Coming Soon" or "Under Maintenance." Add your logo, a short description and a way for people to stay updated, like a contact form or email signup. What to put on a coming soon page? A great coming soon page has your logo, a short intro or teaser text, a launch date (if you have one), and a way for people to connect, like social links or a newsletter form. You can also add a countdown timer, background image or animation to make it more visually engaging. How to put a Wix website under construction? To put your Wix website under construction, start by creating a "Coming Soon" page with a simple message. Set it as your homepage in the "Menus & Pages" section, then hide or restrict access to other pages. Once that's done, publish your site to display the placeholder while you finish building.

Turn your ideas into a website you love with Wix →   Knowing the key parts of a website is the first step to building one that looks professional and works smoothly. Every element, from headers and navigation menus to content sections and footers, plays a role in how visitors experience your brand. In this guide, we’ll break down the main parts of a website and explain their purpose. You’ll get a clear understanding of what makes a site complete and cohesive, so you can confidently create a website that engages your audience and supports your goals. If you’re looking to cut to the chase and figure out how to make a website with a tool that will ensure that all website parts are accounted for, we suggest using the Wix website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: Parts of a website A successful website is made up of key components that work together to engage visitors and support your goals. These include the header and menu for navigation, above-the-fold visuals to grab attention and the main website content. Other essential parts are your footer, logo, CTAs, sidebar, blog, forms and the homepage, which ties everything together. Each element plays a role in creating a professional, cohesive site that looks great and functions smoothly. Website part Purpose Header Provides consistent branding and navigation across all pages Menu Helps visitors quickly find what they’re looking for Above-the-fold visuals Captures attention immediately with images, videos or hero sections Website content Delivers the main information including text, media and resources Footer Offers additional navigation, contact info and important links Logo Represents your brand identity and builds recognition Call-to-action (CTA) Encourages visitors to take key actions like signing up or buying Sidebar Highlights extra content, links or promotions without distracting from main content Blog Shares updates, expertise and drives SEO traffic Forms Collects visitor information, feedback or leads Homepage Serves as the main entry point and overview of your site’s purpose 11 basic parts of a website There are some components of websites that are so essential to web design that all sites must contain them in order to function properly (all included in website templates ). Together these parts form the backbone of your website: Header Menu Above-the-fold visuals Website content Footer Logo CTA Sidebar Blog Forms Homepage 01. Header The header is the first thing visitors see—it’s like the front door to your website. A good header sets the tone for your site and quickly tells people who you are and what you do. Most headers include your logo, menu and sometimes a call-to-action like “Book now” or “Get started.” You can also add extras like a search icon, language switcher, phone number or shopping cart if you run an online store. Here’s how headers change depending on the site type: Online store : Add a cart icon, search bar and clearly labeled product categories for easy shopping. Service business : Highlight your contact info or add a “Get a quote” or phone button to encourage inquiries. Portfolio or personal brand : Keep it clean and simple with a strong “About” or “Hire me” link. Nonprofit : A bold “Donate” button in the header can help drive support. Make your header mobile-friendly    Mobile users want speed and simplicity. A cluttered header on a small screen will confuse visitors and make them leave before the page even loads. Here’s how to keep your mobile header clean and effective: Use a hamburger menu (☰) : It keeps your full menu tucked away neatly. Just make sure it’s easy to tap and opens smoothly. Keep your logo small but clear : It should still be readable and clickable. Focus on one call-to-action : “Call now,” “Book,” or a cart icon—don’t overdo it. Make space count : Remove anything unnecessary. Social icons, extra links or search bars should go in the menu, not the header. Pro tip : Link your logo back to your homepage—it’s one of the most common user habits. Also, keep your header sticky (fixed to the top) so it’s always easy to access as visitors scroll. 02. Menu Think of your website menu like a GPS—it helps visitors get around and find what they need. A clean, organized menu makes your site feel simple and easy to use. Here’s a breakdown of some common menu styles: Horizontal menu : A classic layout with menu items in a row, usually at the top of the page. Perfect for sites with fewer categories. Vertical menu : Found in sidebars, this type works well for sites with lots of sections or categories. Dropdown menu : Great for organizing lots of content into subcategories. Hover or click to reveal more options. Mega menu : A larger menu often used by eCommerce sites or big companies. It displays lots of options at once and can include images or icons. Hamburger menu (☰) : Popular for mobile or minimalist designs. It keeps headers clean and reveals more links when clicked. Setting up your website menu: C=core pages and tailored navigation Start by choosing your core pages—Home, About, Services or Products, Contact, and maybe a Blog if you have one. These are the must-have links visitors should find right away. Once you’ve got the essentials, design your menu to match your brand. Keep it simple and focus on guiding visitors to what matters most. Ecommerce site : Make shopping simple by organizing products into categories like “Men,” “Women,” “Accessories” or “New Arrivals” and “Sale.” Help customers find what they need fast, hassle-free. Restaurant : Include pages like “Menu,” “Order Online,” “Reservations” and “Specials.” A “Chef’s Corner” with recipes or cooking tips can add a personal touch to your site. Freelancer or creative : Share your work with pages like “Portfolio,” “Testimonials” and “Work with Me.” Add personal touches like “Behind the Scenes” or “My Process” to connect with potential clients. Local business : Make it easy for customers to find you with sections like “Locations,” “Book an Appointment” or “Hours & Directions.” Offering seasonal services? A “Current Promotions” tab can help. Online course or educational site : Include pages like “Courses,” “Instructor Profiles,” “Enroll Now” and “Student Testimonials.” A “Resources” or “Blog” section with extra learning materials or tips can add even more value. Real estate website : Make browsing simple with pages like “Properties for Sale,” “Rentals,” “Featured Listings” and “Open Houses.” Add extras like a “Mortgage Calculator” or “Request a Showing” page to make things easier. Event or conference site : Include pages like “Schedule,” “Speakers,” “Sponsors,” and “Tickets.” Got multiple dates or locations? Add sections like “Location 1” or “2025 Schedule” to keep things organized. Photography portfolio : Organize your work into categories like “Weddings,” “Portraits,” “Events” or “Travel.” If you’re offering services, include a “Book a Session” page to make it easy for clients to get in touch. An “About” page is a great way to share your story and connect with visitors. Technology or SaaS company : Focus on pages like “Features,” “Pricing,” “Resources” and “Support.” Include “Case Studies” or “Customer Success Stories” to build trust and credibility with potential customers. Blog or news site : Keep things organized with sections like “Latest Posts,” “Trending” and “Archives.” Cover multiple topics? Use categories like “Health,” “Technology” or “Lifestyle” so readers can easily find what they need. Don’t forget to include an easy-to-use “Search” bar. Health & fitness site : Add pages like “Services,” “Classes,” “Nutrition Plans” and “Success Stories.” If you sell products, include an “Online Store.” A “Blog” with health tips or motivational content is a great way to keep your audience engaged. Navigation tips : Keep your menu clean and simple with 5 to 7 items so visitors don’t get overwhelmed. Use clear labels like “Contact” instead of playful ones like “Say hello”—clarity goes a long way. For sites with lots of pages, a dropdown or mega menu can help keep things organized and easy to navigate. Check your links regularly because broken ones frustrate users and damage trust. Always test your menu on both desktop and mobile to make sure everything works smoothly. 03. Above-the-fold visuals Immediately below the header is some form of image, series of images or sometimes a video. Together, the header and main image comprise the top section of your website - often referred to as above the fold - and are essential in creating a good first impression. The featured visual, in particular, makes a marked difference in whether users stay on your website or abandon seconds after entering. With that in mind, this visual should convey something important about your company. Whether it features images of your products or services, or just gives the user a feel of what your brand is about, it is important that it relates to your site as a whole. We suggest choosing your best images or browsing the images and videos available through Wix to give your website a professional edge. Popular first impression visuals Hero image : A large high-quality photo that reflects your brand and business. Think a cozy café interior for a coffee shop or a happy customer using your product. Avoid generic stock images as they can feel impersonal and reduce trust. Hero video : A short silent video in the background that adds movement or atmosphere. For example, ocean waves for a surf school or behind-the-scenes clips for a handmade brand. Keep it under 10 seconds and optimized to avoid slowing down your site. Slideshow/carousel : Rotating images that highlight offerings like seasonal products, services or special deals. A fashion site might display new arrivals or collections. Stick to 3–5 slides to keep it clear and focused. Product photo : A clean standout image of your top product or offer. This helps visitors quickly see what to explore or buy first. Pair it with a strong call-to-action like “Shop now” or “Get started” and keep the background simple so the product pops. Lifestyle image : A relatable photo of someone using your product or enjoying your service. This helps build an emotional connection. A fitness brand could show someone mid-workout or a pet brand might feature a dog enjoying a treat. Full-screen background : A bold image or video that takes up the entire top section of the site. Use minimal text like a headline and call-to-action to keep the focus sharp. This style works well for creative brands like design studios or photographers. Animation : Subtle movements like text fades, hover effects or scroll-triggered elements. These draw attention to important sections and create a dynamic modern feel. Use them to highlight CTAs, show progress or guide visitors through your page naturally. 03. Website content All sites contain content. Content typically means the words written on your site that explain what your website is about, what you have to offer and how site visitors can take advantage of your offerings. Website content covers a wide array of things. It often refers to the paragraphs that explain your site’s mission, but it can also mean the one word that is placed on your buttons. While short content on buttons or menus may seem insignificant, it is actually the driving force of sites. This is the content that makes it clear what site visitors should expect when they click, such as “Buy now” or “Shopping cart”. Take the time to carefully plan out your website content and pagination , meaning the division of web content into pages, to ensure that any site visitor can understand your brand as well as you do. 04. Footer Simply put, a footer is the bottom most part of any site. It usually contains a sitemap with hyperlinks to the pages available on your site. This can help visitors find all of your offerings, including those that may not have made the cut for your header. Often website footers also contain basic contact information, enabling users to reach out to you or find your physical storefront. This type of information is crucial for business success. Footers also might include a social bar that contains small but recognizable icons that lead users to your social media pages. This can help you gain followers on social media platforms, ultimately bringing about greater brand awareness and potential business growth. Learn more about website footer examples . Learn more: What is web design? Advanced elements of a website If you were to just include the website parts mentioned above, you’d already have a complete site. However, if you want to take your site to the next level, we suggest adding the following parts as well. 06. Logo An essential element of any brand, a logo is also a standard part of a website. A logo represents the company and makes it recognizable and memorable to both current and potential customers. Typically logos can be found in the top left hand corner of the website header and are usually clickable to help visitors return to the site’s homepage. To get started on your logo, and easily embed it on your site, you can use a logo maker that automatically generates a custom logo for you. 07. CTA A CTA, or call-to-action, is a short piece of text that helps customers take the next step with your business and move down your sales funnel. CTAs are typically displayed on buttons and contain actionable words like “Start now” or “Buy yours”. This type of text directs users to take a specific action and tells them exactly what to expect when they click on a button. CTAs are important parts of websites because they enable visitors to actually use or buy your service or product. Without these buttons, you could see fewer sales and a higher rate of customers leaving your site without converting. 08. Sidebar Often websites will use a sidebar, or a horizontal bar typically on the right side of screens that contain more links or information. A sidebar is meant to act as another navigation facet of your site, enabling visitors to find information that is important, but less critical than the information in your header. Typically, sidebars contain links to other content on your site, a way to sign up to your newsletter, and advertisements. Utilizing this space for ads is a good way to monetize your website and help you grow your business. Alternatively, you can advertise your own products in this space, making them easily visible to site visitors even before they see your product page. 09. Blog Blogs are essentially groupings of articles or posts on a variety of topics that are all related to your business. These days, it’s increasingly common for businesses to add a blog to their site. While blogs can stand on their own, they also can be added as an additional part of an existing website, functioning as a marketing asset for your company. Adding a blog to your website is a good way to accomplish a couple of goals. First, it provides more in-depth information to your customers about your offerings or industry. By providing this information, you are nurturing your customers and helping them understand your business better. A blog can also help bring more traffic to your website. By covering a variety of topics in depth, blogs can provide the answers to many questions that people search for on Google. When you answer these questions, you help attract people who may not have found your business otherwise. Expert tip from Tom Menashe, international growth managers lead at Wix: "AI is steering technology into the future, and search engines are riding this wave of transformation. With AI advancements, search engines are fundamentally reshaping how digital information is organized and delivered to users. Google's unveiling of its upcoming Search Generative Experience (SGE), is expected to prioritize content based on expertise and firsthand experience. This signifies a notable shift in user-centric search strategies: Gone are the days of repetitive content clones. To climb the ranks, authentic firsthand perspectives are now key". Learn how to make a blog with Wix, with a blog maker . Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 10. Forms Online forms are generally used to gather information. On websites, they can be embedded and used for a number of different purposes. For example, you might consider including a contact form , which enables visitors to contact you directly from your site. Another type of form, such as a signup form, can help you gather leads by asking visitors for their information. Depending on the type of form that you choose to use, you might consider placing them in different areas of your site. Generally speaking, a form might be a bit too aggressive for the homepage, but it can take a spot on a separate web page or perhaps lower down on your site. 11. Homepage A homepage is where visitors land and get to know your brand. Technically, it’s the root URL of your website (e.g. yourwebsite.com) and works as the main entry point for users. Since it’s usually the default link in search results, the homepage acts as the hub that connects to other pages on your site, making it the “home” for everything your site offers. Your homepage is where visitors learn who you are and what you offer. It sets the tone for your site, so design and content should work together smoothly. Use visuals like a hero image or a quick intro to spotlight your brand. Keep the layout simple and easy to navigate so people can quickly find info about your products, services or mission. The homepage helps guide visitors to important sections of your site. Add links to pages like “About,” “Services” and “Contact,” and feature your best content upfront. This could be a recent blog post, a customer review or a popular product. For shops, highlight top products or categories like “New Arrivals,” “Sale Items” or “Best Sellers” to grab attention right away. Layout of website parts Now that you’ve determined which parts of a website you’ll need, you might be wondering how to organize them. There are many different website layouts , each of which has its own benefits and keeps your website orderly. The most classic website layout contains a homepage and multiple web pages that enable you to find the information you’re looking for. Another option, however, is a one-page website design. This type of website places all the information on one long, scrolling page. The advantage of this layout option is that everything that a visitor might be looking for can be found in one place. When utilizing this website layout, make clear distinctions between the sections, and help visitors navigate to these sections by including anchor links in the header. Learn how to choose a website template that best suits your needs, or read a designer's tips for selecting the right layout . Additional website components There are a few items that are not a part of the web design itself but are essential in ensuring that your site is up and running. While this list is in no way exhaustive, familiarizing yourself with these concepts is a good way to start your website creation journey. 01. Web hosting Web hosting is simply where your website lives online. Although it doesn’t seem like it, all websites take up space on servers, or computers that act as storage units and provide information to other computers. These servers ensure that your website is alive and well and available when people search for it. With Wix, free web hosting is built in so whenever you create and publish your website, it will automatically be hosted. That means you won’t have to worry about finding an external host or paying for a third-party service. 02. Domain names You may have heard the word domain thrown around in the website world. A domain is simply the web address of your site. It is often the same as the company name and gives your website a unique access point online. If your brand is called Rosa, for example, your domain might be something like rosa.org or rosa.com. We highly recommend getting a unique domain name so that people can easily find and remember your site. For example, when you want to search for something or get more information, the first site that comes to mind is google.com. This type of domain recall and knowledge can help bring more success to websites. 03. SEO SEO, or search engine optimization, is the process of making your site findable on search engines. It involves optimizing the content, images, design and structure of your site to ensure that search engines are understanding your website well. This, in turn, enables Google to serve your website in response to relevant search queries. SEO is a complex world that encompasses many things. If you are new to the world of SEO, we suggest utilizing Wix SEO which helps you get indexed on Google. It also provides some actionable suggestions for how you can tweak your site to help it rank higher. Why is knowing the different parts of a website important? Knowing the different parts of a website is important for several reasons: Understanding website structure and website navigation :  By understanding the different parts of a website, you can better grasp how your website is structured and how users navigate through it. This knowledge can help you identify key areas of a website, such as the homepage, navigation menu and content sections and understand how they contribute to the overall user experience. Evaluating website design and functionality:  Knowing the different parts of a website enables you to evaluate the design and functionality of your website. You can assess the effectiveness of the header, hero section, content layout, sidebar and footer in achieving the website's goals and providing a positive user experience. Identifying and resolving usability issues:  Understanding the different parts of a website can help you identify usability issues that may hinder user navigation and engagement. You can spot problems like poor navigation structure, cluttered layouts or ineffective CTAs that prevent users from finding what they need or taking the desired actions. Creating effective website content:  Knowing the different parts of a website can guide you in creating content that is tailored to each section's purpose and audience. You can craft clear and concise headlines for the hero section, informative and engaging body copy for the content section, and compelling CTAs for the footer. Communicating effectively with website designers and developers:  Understanding the different parts of a website allows you to communicate more effectively with website designers and developers. You can clearly articulate your design goals, content requirements, and user experience expectations, ensuring that the website aligns with your vision and objectives. Expert tip from Nitzan Eiges, tech SEO team lead at Wix: "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Why trust Wix’s experts? This article was written by Wix’s in-house experts, who have years of experience helping people create and grow successful websites. Every tip, template suggestion and example comes from real Wix projects, designed to help you launch a website that looks professional, runs smoothly and supports your long-term goals. At Wix, we’ve helped millions of creators, business owners and entrepreneurs bring their ideas online. Our team stays at the forefront of website design, user experience and SEO trends, ensuring the guidance we provide is practical, actionable and rooted in real-world results. You can trust this blog as a go-to resource for every stage of your website journey, from setting up your first page to scaling your site into a lasting online presence. Parts of a website FAQ What is the main part of a website called? The main part of a website is called the homepage . The homepage is the first page that users typically see when they visit a website, and it serves as the central hub or entry point for exploring the website's content. What is the bottom section of a website called? The bottom section of a website is called the footer . The footer typically contains copyright information, contact information, links to other pages and sometimes additional navigation options. It serves as a closing element that provides essential details and links for visitors. How do I find all parts of a website? There are two main ways to find all parts of a website: Sitemap:  A sitemap is a hierarchical list of all the pages on a website, typically organized by category or topic. It can be found in the footer of most websites or by searching for "sitemap" on the website. Website crawler:  A website crawler is a software program that automatically visits a website and follows all the links on the pages to discover all the content and URLs. Website crawlers are often used by search engines to index websites and by website owners to find broken links or identify SEO issues. What are the parts of a page layout? The parts of a page layout are the different elements that are used to design the page and create a visually appealing and easy-to-use experience for visitors. These elements include: Grid system:  A grid system provides a structured framework for arranging the different elements on the page, ensuring alignment, balance and visual coherence. Whitespace:  Whitespace, or negative space, is the empty area around and between elements on a page. It helps to create visual separation, improve readability and guide the user's attention. Typography:  Typography involves the selection and arrangement of fonts, font sizes and line spacing to enhance the visual appeal and readability of the text content. Colors:  The use of colors plays a significant role in establishing the overall mood, branding and hierarchy of information on a website. Imagery:  Images, whether photographs, illustrations or graphics, can add visual interest, convey emotions and break up text-heavy sections. Calls to action (CTAs):  CTAs are prominent buttons or links that encourage visitors to take a specific action, such as subscribing to a newsletter, making a purchase or downloading a resource. What are some other parts of a website? There are many different parts of a website, some of which are essential to its infrastructure and structure. Others are more important to its content or functionality. Some of the less prioritized parts of a website are, headlines, hyper links, landing pages, business address and contact information, banners, buttons and site search. What does a basic website consist of? A basic website typically includes a homepage that serves as the central point for visitors, with clear navigation to other sections. It often consists of key elements like text, images and basic styling to present information in a visually appealing way. Websites may also include structured pages, such as an about page, contact page or service descriptions, depending on the purpose. Essential components like a domain name and hosting service are also required to make the site accessible online. What are the tabs on a website called? The tabs on a website are commonly referred to as the navigation menu or menu items. These links allow users to access different pages or sections of the website, making it easier to find information. For example, tabs might include labels like "Home," "About," "Services" or "Contact." They’re an essential part of website design, ensuring users can move through the site effortlessly.

The perfect domain is just a click away: claim your domain→ A web address, or a Uniform Resource Locator ( URL ), is a unique reference that directs you to a specific page, file or photo on the internet. Without a web address, users cannot access a webpage. Computer scientist Tim Berners-Lee  developed the concept in the 1980s/90s to make the internet more accessible. He wanted to make the internet as user-friendly as possible, so he invented the web address to act as the standard access point for each individual webpage. Without a web address, users can’t visit your website. Components of a web address Every web address follows the same format. Let’s use this page’s URL as an example to explore its individual components: Example: https://www.wix.com/blog/web-address Scheme : According to IBM, the scheme  “identifies the protocol to be used to access the resource on the Internet.” The two most common schemes are http and https. This page uses https, meaning it has a secure sockets layer ( SSL ) certificate. Example: https: //www.wix.com/blog/web-address Domain name : A domain name  is the website name correlating with its internet protocol (IP) address. The domain name indicates which connecting server  the internet must use to locate the webpage. It also acts as the website’s primary name. Example: https://www. wix .com/blog/web-address/ Top-level domain (TLD) : Also referred to as a domain extension, a top-level domain  is the letters after the final period that follow the domain name. In our case, the domain extension is .com —the most common extension. The domain extension helps servers understand how to translate the web address into an IP address. Example: https://www.wix .com /blog/web-address/ Path : The path follows the domain extension. This information specifies which webpage of the primary website the user wants to visit. Example: https://www.wix.com/ blog/web-address/ Subdomain : If you want to divide your website to improve navigation, you can create a subdomain —an addition to your web address that precedes the domain name. This page doesn't sit under a subdomain. However, if the blog was a subdomain, it might look like this: Example: https://www. blog .wix.com/web-address/ Search for a domain from a domain registrar like Wix. Types of web address There are two types of URLs: Absolute URL:  An absolute URL contains all web address components, including the scheme, domain name, domain extension and path. It provides the webpage’s location information so when you type it into a search bar, you will arrive at the exact page correlated with the URL. Relative URL:  A relative URL contains only the path of a web address. Closed networks (like a company’s intranet) use relative URLs when the domain name can be assumed. Users only need to convey the path to find their destination. For example, if this page was hosted on Wix’s internal servers, the relative URL might be: /blog/web-address/. What’s the difference between a URL and a web address? There is no difference between a URL and a web address. A domain name and a URL, on the other hand, differ. A domain name  is the master web address and the name of your website. For a business, the domain name typically contains the company name (e.g. Wix’s domain name is wix.com). The absolute URL for Wix’s homepage is https://www.wix.com, which is also the web address. Browsers use URLs to access resources like HTML pages, images and CSS documents. Ideally, each URL corresponds to a unique resource, but there are exceptions, such as when a resource no longer exists or has been relocated. How to choose a web address Choose a domain name Decide on a domain extension Organize your URL paths Your website’s URL contributes to your brand’s professional authority. Follow these steps to choose a web address that represents your website accordingly: 01. Choose a domain name Choosing a domain name  strategically distinguishes your web address. In fact, when you purchase a web address, you’ll find out you’re actually learning how to register a domain name . It means that you register the specific web address name and can add paths as you see fit. When learning how to create a website, you’ll find that it’s best to include your business name in the domain name. In fact, check that the domain is available when finalizing your business name to ensure that you have the rights to both. 02. Decide on a domain extension Most websites use .com, .org and .net  as domain extensions, but you can choose from many other top-level domain (TLD) options, including generic top-level domains (gTLD) and country code top-level domains (ccTLD). A few gTLDs are .edu (post-secondary educational institutions), .info (informational websites) and .gov (American government website). A ccTLD is any country-specific extension, such as .ca (Canada) or .de (Germany). Learn more : What makes a good website 03. Organize your URL paths Your domain name and extension are your website’s primary web address and will lead users to your home page. Additionally, your website will have multiple pages and links that will require web addresses. As the website owner, you can control the path’s layout. Typically, you want your paths to be clear and logical so users can see the journey they’ve taken to arrive on their current page. Learn more about website infrastructure with our guide.

Get your professional business email address → If you are researching how to get a business email  for free, you might find the options are a bit trickier than setting up a standard personal account. While there are workarounds, most professional solutions require connecting a custom domain name .  Let’s be real: sending a client proposal from cool_dude_1998@gmail.com just doesn’t land the same way as contact@yourbusiness.com. A professional business email signals that you’re established, credible and ready to work. When you create a website and begin to build your online business presence, setting up a professional business email is one of the easiest ways to build trust with customers before you even say hello. In this guide, we’ll walk you through exactly how to set up a professional email address, the costs involved and why it’s worth upgrading your business email address. Learn more: what is a business email? TL;DR: how to get a business email for free Short on time? Here’s the lowdown on setting up your professional inbox. While strictly "free" business emails often come with limitations (like clunky interfaces or lack of custom domains), the most reliable path involves securing a domain and connecting it to an email host. Action Why it matters Get a domain This is the @ yourbusiness.com  part. It’s your digital address. Pick a host You need a platform to manage your inbox (like Google Workspace). Connect them Link your domain to your email provider so messages flow correctly. Start sending Create aliases (e.g., support@, sales@) to look like a bigger team. Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. How to get a business email in 3 steps with Wix Ready to look the part? Setting up a business email with Wix is straightforward. It integrates directly with Google Workspace, giving you the power of Gmail with your own professional branding. While Wix doesn’t offer a business email for free with its site plans, the integration is streamlined so you can manage your website, domain and inbox all from one dashboard.  Here is how to make it happen: Create your site and choose a domain Upgrade and connect your email Manage your inbox and aliases 01. Create your site and choose a domain First things first: you need a home on the web. A business email address relies on a custom domain name (the part after the "@"). If you don't have a domain yet, this is where you start. When you build a site with Wix, you can search for and purchase a custom domain directly through the platform. Try to keep your domain name short, memorable and as close to your business name as possible. This makes it easier for customers to find you and remember your email address.  "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix It is recommended to use the domain name search  or domain name generator  tools to help you find your perfect domain name. Learn more: How to check if a domain name is available How to choose a domain registrar 02. Upgrade and connect your email Once you have your site and domain, you’ll need to set up the actual email service. Wix partners with Google Workspace to provide business email. This means you get the familiar Gmail interface, plus all the professional tools like Calendar, Drive and Docs, but branded with your company name. To set this up, go to your Wix dashboard. You’ll see an option to purchase a personalized business email. You can choose how many distinct email inboxes you need (for example, one for you, one for your partner or one specifically for support queries). Learn more: does Wix provide email hosting? 03. Manage your inbox and aliases After purchasing your mailbox, you can set it up instantly. But here is a pro tip: you don't necessarily need to pay for ten different inboxes if you are a solopreneur. You can use email aliases to look bigger than you are. An alias is an alternate address that forwards to your main inbox. For example, you could have bill@yourbusiness.com  as your main paid account, but also create info@, sales@ and press@ as aliases. Messages sent to any of these will land in your main inbox, helping you organize your communication without the extra cost. Discover more about how to create an email with your domain  and how does email work on Wix . Why you need a business email (vs. a free one) You might be wondering if you can just stick with your standard free email provider. While it’s tempting to save a few dollars, using a generic address can actually cost you in the long run. Credibility and trust A generic address can sometimes look like spam or a temporary side hustle, which might make clients hesitate to hand over their credit card details. A 2025 consumer survey found that 80% of people mark emails as spam based solely on appearance , highlighting how important credibility signals like a domain-based email address have become. However, when a customer sees an email coming from a custom domain, it instantly verifies that you are a legitimate operation. It shows you’ve invested in your business.  Branding every time you hit send Every email you send is a micro-marketing opportunity. When your business name is right there in the sender field, you are reinforcing your brand with every communication. It keeps your business top-of-mind and looks consistent with your website and social media profiles. Security and ownership With business email solutions like Google Workspace, you generally get enterprise-grade security features that free personal accounts don't offer.  Plus, you have full administrative control. If an employee leaves, you keep the email address and the data within it, rather than losing those client contacts to their personal inbox. You may also be interested in business email name ideas . How to get a business email for free FAQ Can I get a business email completely for free? Technically, yes, there are some providers that offer a "forever free" plan for business email. However, these usually come with limitations, such as web-only access (no connecting to Outlook or Apple Mail on your phone) and a lack of POP/IMAP access.  To get the full professional experience with your own domain, a small monthly fee is standard across the industry. Do I get a free business email with my Wix domain? While Wix does not include a free business email inbox with domain purchases or Premium site, you can easily set up a business email address through a separate service provided by Google Workspace.  Moreover, you can easily purchase and manage this service directly through your Wix dashboard, keeping all your business tools in one place. Why should I get a business email address with Wix? A professional email address helps you build trust and present a more credible brand from the moment you connect with customers. Wix offers custom business email addresses, making it easy to communicate using a professional identity instead of a generic inbox.  With Wix, you get a business email that matches your domain, helping create a consistent, branded experience across your website, marketing and customer communication.  For added reliability and productivity, Wix offers business email addresses with Google Workspace integration, giving you access to familiar tools like Gmail, Calendar and Drive while keeping everything connected to your business brand. What is the difference between an email alias and a mailbox? A mailbox is a paid account where emails are stored and sent from (like a physical mailbox). An alias is simply a forwarding address.  For example, you pay for the mailbox jane@bakery.com. You can then create a free alias orders@bakery.com. Any email sent to "orders" will automatically forward to "jane". This allows you to manage multiple aspects of your business without paying for multiple accounts.

Ready to showcase your best work? Start building your portfolio → Event planners know the value of a professional portfolio —it’s your ultimate calling card. A great portfolio highlights your creativity and experience and helps potential clients understand the unforgettable events you can create.  Curious about how to make a portfolio that truly speaks to your talent? Or wondering how to build a website from scratch  that ties everything together? Whether you opt for a website builder  or an AI website builder  to streamline the process, this guide will walk you through creating a portfolio that’s polished, professional an d ready to impress. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Why every event planner needs a portfolio  Picture this—someone’s searching for just the right person to plan their wedding, a big corporate event or an exciting product launch. They’re not just after an event planner; they’re looking for someone they can trust to make their vision a reality. This is where portfolio websites step in. It’s your chance to share your story, highlight your wins and show off your unique flair for creating unforgettable events. Without a portfolio, though, you’re depending on word-of-mouth and good vibes to land clients—and that’s a risky game in a competitive industry. A well-made portfolio not only proves your skills but makes it easy for clients to confidently choose you over the rest. Plus, it’s like your business mirror—it helps you reflect on your progress, spot your strengths and zero in on what excites you most in your niche as you grow. How to make an event planning portfolio in 9 steps Curate your best events Organize by event type Secure the right domain and hosting Design with a website builder Include essential portfolio features Create a professional contact page Showcase client testimonials Optimize for mobile Keep it updated 01. Curate your best events Begin by showcasing the crème de la crème of your work. Gather high-quality photos, videos and any standout details from events you’ve planned. Whether it’s a wedding, corporate gala or birthday bash, select pieces that demonstrate your versatility and creativity. If you’re starting out, c onsider staging a styled shoot or featuring volunteer work to build up your collection. Don’t forget to include before-and-after shots or candid behind-the-scenes moments that highlight your hands-on approach. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead (Showcase) at Wix 02. Organize by event type Potential clients often visit your portfolio looking for inspiration for specific events. Make their search easy by organizing your work into categories such as weddings, corporate events, parties and so on. This simple structure not only keeps things tidy but also speaks volumes about your professionalism and attention to detail. A clear layout helps clients envision hiring you for their event needs while making your portfolio more user-friendly. Get more website navigation tips to create a smoother user experience. 03. Secure the right domain and hosting Your portfolio deserves a home as profe ssional as your work. Use a domain name generator to find ideas, or try a domain name search to secure a domain name that reflects your business name or personal brand. Once you've found the perfect domain, pair it with a provider that offers free website hosting and guarantees fast website performance with trustworthy uptime . Opt for providers with SSL certification to ensure website security , as this will build trust with visitors. Having a solid web foundation ensures your portfolio is always accessible. Learn more: What is a domain name? What is web hosting? How to host a website 04. Design with a website builder Desig ning your portfolio with a website builder is a breeze, especially when you have access to stunning website templates tailored to your craft. Whether you’re curating breathtaking memories with wedding website templates or managing diverse events using e vent website templates , there’s something for every style. Want something more specific? Try an event planning company website template to present your business or a wedding planner website template to showcase your talent for dreamy celebrations. These ready-made designs save you time and gi ve your site a professional edge right from the start. "All of our templates from the past two years are fully accessible. If you're using a Wix template, you can be confident that most, if not all, are designed with accessibility in mind." - (Dovetail) Dafna Rabin, Wix Templates design team lead Expert tip: Choose a website builder, like Wix, that offers a drag-and-drop editor—which are especially helpful when designing a professional event portfolio. Learn more: Best wedding website builders Best event website builders Best website builder for portfolio 05. Include essential portfolio features Your website should feel like a complete package. Incorporate elements like high-quality image galleries to showcase your events, embedded videos for event highlights and an About Us page where you can talk about your passion for event planning. Add service descriptions, pricing info (if applicable), and downloadable PDFs for clients who prefer a quick-share option. These features turn your portfolio into a versatile, indispensable tool. 06. Create a professional contact page Your Contact Us page is where potential clients take action, so make it as easy as possible to reach you. Add a user-friendly form for inquiries, and include details like your business email , phone number and links to social media platforms. A clear, well-designed contact page not only encourages inquiries but also makes a great impression as the final touch on your portfolio. 07. Showcase client testimonials There's nothing more persuasive than glowing reviews. Feature testimonials directly on your portfolio—a few kind words about your professionalism or creativity can motivate potential clients to reach out. Place these reviews strategically across your site or dedicate a page to them. If possible, pair testimonials with photos or videos of the events mentioned for added authenticity. 08. Optimize for mobile Your website needs to look incredible on screens of all sizes. Many clients will check out your portfolio from their phones, so ensure it’s mobile-friendly. Test your design’s navigation, image resolution and loading time on smartphones and tablets. A mobile website that adapts smoothly to mobile viewing says a lot about your attention to detail, which clients will appreciate. 09. Keep it updated An outdated portfolio can leave the wrong impression. Regularly refresh content with highlights from recent events and adjust pages to reflect any new services or styles you’re offering. Update your testimonials with fresh reviews and stay on top of trends in web design to keep your site both relevant and engaging. Consistent updates demonstrate that you’re active, evolving and ready to take on new clients. You might also like: What is a wedding website Event planner portfolios built on Wix These event planner portfolios exemplify how Wix can be used to create professional, user-friendly and unique event planning websites that effectively communicate services and engage potential clients. 01. Picazo Events Picazo Events 's event planner portfolio showcases a clean and organized layout, featuring high-quality images that highlight their event setups. The inclusion of detailed service descriptions, such as custom event designing, rentals and day-of coordination, provides potential clients with a clear understanding of their offerings. The site's user-friendly navigation and direct contact information facilitate easy communication, making it an excellent example of an effective event planner portfolio. 02. Heard & Word Events Heard & Word Events presents a full-service event planning firm capable of managing events of all sizes. Their website features a welcoming design with a prominent display of their logo and a slideshow of event types they specialize in, such as corporate events, birthday parties and outdoor excursions. The straightforward navigation menu directs visitors to an event gallery, about section and contact information, ensuring a seamless user experience. The emphasis on client relationships and accessibility reflects their commitment to personalized service, making their portfolio a noteworthy example in the event planning industry. 03. A. Good Event Planner & Design A. Good Event Planner & Design 's portfolio features a clean, minimalist design with a neutral color palette that exudes professionalism. The company's branding is strong, with a well-placed logo that reinforces its identity. The website provides detailed descriptions of its services, including full planning and wedding management, making it easy for potential clients to understand their options. Client testimonials from platforms like The Knot enhance credibility, with many praising Alexis for her communication skills and ability to flawlessly execute events. The site also stands out for its intuitive navigation, ensuring visitors can quickly find key information, browse the lookbook and reach out for inquiries without hassle. 04. Infinity Event Planning Infinity Event Planning 's portfolio embraces a modern and engaging visual design, using vibrant images to reflect its creative approach. The services are clearly categorized into Full Planning, Partial Planning and Corporate Event Planning, allowing visitors to quickly identify the level of assistance they need. A standout feature is the online booking system, which streamlines the consultation process and enhances user convenience. Additionally, the website ensures easy communication by prominently displaying contact details, including an email, phone number and submission form. How to make an event planner portfolio FAQ What does an event planner portfolio look like? An event planner portfolio is like a snapshot of your best work, designed to show potential clients what you can do. It usually includes high-quality photos of events you’ve planned, showing everything from décor to venue setups. Testimonials from happy clients are also a great touch—they help build trust and credibility. Another essential part is the event details, such as the type of event, the number of guests or unique challenges you overcame. Some planners even include behind-the-scenes moments or mood boards to show their creative process. Think of it as your chance to tell your story and share why you’re the right choice to bring someone’s vision to life. What is the structure of an event portfolio? An event portfolio structure is all about presenting your expertise in an organized and professional way. It usually starts with a brief introduction where you share a little about yourself, your style and what you bring to the table. Next comes the event showcases—this is where you display your best work with photos and descriptions of the events you’ve planned. Include details like themes, guest counts or unique features to give a full picture of your skills. Testimonials from past clients can follow, adding credibility and a personal touch. Finally, make sure to include your contact information or a way for potential clients to reach you easily. How do I start building my portfolio? Building your portfolio starts with taking that first exciting step! If you’re new to event planning, try volunteering or assisting at events to gain hands-on experience. It could be anything from helping with a friend’s wedding to supporting community fundraisers. Every event is an opportunity to learn and create something worth sharing. You can also plan mock events to show off your creativity. Design a stunning tablescape, create an event mood board or style a small gathering—then document everything. Take clear, high-quality photos that capture your unique style and attention to detail. Don’t forget to write down the specifics of each event. Mention the theme, the guest count and your role in making it successful. If you worked with others, ask for testimonials to build credibility. The key here is showcasing what makes your work stand out. Whether it’s your innovative ideas or your knack for solving problems, your portfolio should tell your story in the most inspiring way possible. The more you create and share, the closer you’ll get to landing your dream clients. How often should I update my portfolio? Your portfolio should be updated regularly to keep it fresh and relevant. A good rule of thumb is to add new work every time you complete a project you're proud of or achieve a significant milestone. If you're actively taking on events, aim to review your portfolio every few months to ensure it reflects your best and most current work. Even during slower periods, consider revisiting it at least once a year to refine older sections, update your style or include any new skills or services. Staying current shows potential clients that you’re active and up-to-date in your field.

Ready to showcase your best work? Start building your portfolio →  Crea ting a portfolio used to mean hours of design, coding and trial and error. Today? Not so much. With tools like Wix’s AI website builder , launching an eye-catching AI portfolio is as simple as answering a few questions. Whether you're an artist, data scientist, musician or entrepreneur, AI can help you craft a site that actually feels like you. In this blog post, we’re showcasing 10 real-world AI portfolio examples—all built with Wix—that show just how creative and polished an AI generated portfolio can be. These creators used AI to highlight their talent, boost their visibility and open doors—all without needing to touch a single line of code. Here’s what you’ll find inside: Why using AI to build your portfolio puts you ahead of the game What makes a strong machine learning portfolio or artificial intelligence portfolio stand out? How to get started using the best AI website builders  (spoiler: you don’t need to be techy) And before we dive into the sites themselves, make sure to bookmark these resources: How to create a website How to make a portfolio How hard is it to make a website Best portfolio websites Whether you're leaning on a website builder  or experimenting with website templates , there's a smart, stylish site in your future. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable portfolio templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: AI portfolio examples Want the short version? These 10 AI portfolio examples prove that smart tools lead to standout results. Built with Wix’s AI tech, these portfolios are: Beautifully designed Customized for specific niches and industries Built to help their creators get noticed (and hired) Regardless of your niche, whether it be in music, beauty, animation or marketing, these AI-powered portfolios show what’s possible when you build smart. Example website Portfolio type Highlights Dallas Broekhuizen Marketing AI-generated copy, branded case studies and a clean, conversion-focused layout Laken. Graphic Designer Graphic design Smartly structured gallery, color-matched sections and client-focused CTAs Moonwake Meadow Floral Visual storytelling, stylized typography and a strong personal brand Mira Mohsini, PH.D. Academic Lesson content structure, student work gallery and clear navigation Sayla Ike Beauty Fashion-forward layout, blog integration and blog visuals Spencer Lowe Motion/UX Auto-playing animation reels, minimalist layout and scroll-based interaction Simi Malik Photography Photography One-page layout, mobile-optimized display and emphasis on visual flow The Toast Podcast Podcast Embedded audio player, episode archive and custom header design Brynn VB Photography Wedding photography Soft color palette, service-focused copy and tailored wedding galleries Moody Joody Music Tour section, media embeds and blow powered by AI content prompts “Building a portfolio doesn’t have to be a long, stressful process. With AI, you can create a polished, professional site in minutes—and actually enjoy the process.” - Sharon Hafuta, SEO blog editor at Wix Why create a portfolio with AI? Let’s be real—building a site from scratch can be overwhelming. But with AI, it doesn’t have to be. Whether you’re a student assembling a professional portfolio , a creative collecting your best shots or a tech pro showcasing AI projects for resumes, AI can do the heavy lifting. Wix’s AI feat ures help you: Generate personalized layouts and copy in seconds. Choose from smart, high-performing portfolio website templates . Optimize your site with SEO features , AI analytics and drag-and-drop website customization. Best of all, AI can adapt to your style and goals—whether you’re creating a minimalist website or a bold, scroll-stopping animation reel. No coding. No stress. Just results. Want to dial in your personal brand too? You can design with the best AI logo generator , create a logo using a logo maker and learn how to make an AI logo  in just a few clicks. 10 AI portfolio examples Now that you know a little more about what’s possible with AI, let’s take a closer look at real portfolios built using Wix AI . Each one was created in minutes—but you’d never guess it from the polished design, custom layouts and smart use of content. These are some of the best AI website examples  available today, showing how AI can help you launch a site that looks like it took weeks to build—and inspire you to build your own. Dallas Broekhuizen Laken Graphic Designer Moonwake Meadow Mira Mohsini, PH.D. Sayla Ike Spencer Lowe Simi Malik Photography The Toast Brynn VB Photography Moody Joody 01. Dallas Broekhuizen Dallas Broekhuizen ’s site is the perfect example of monochromatic website design done right. This marketing portfolio example showcases crisp AI-generated copy, branded case studies and clear marketing strategies . It demonstrates how to create a marketing portfolio  by weaving data-driven results and client stories into each project. The layout feels conversion-focused with bold headings, clear CTA s and polished testimonials . This site proves how digital portfolio examples  can look professionally crafted in minutes using Wix’s AI features. What sets this AI-built portfolio apart: AI-generated headlines and intro paragraphs Case studies structured around objectives and outcomes Newsletter signup and “Get in Touch” prompts Pro tip: For readers looking to learn how to make their marketing portfolios stand out, explore how to start a marketing blog  using AI writing tools  to build authority. “Your portfolio is your chance to direct the narrative. Decide what story you want to tell and build everything else around that.” - Doreen Weissfelner, head of Wix analytics and home Related post: marketing portfolio examples 02. Laken Graphic Designer Laken 's graphic design portfolio is a clean and bold, optimized via one of the best website builders for graphic designers . Color-matched sections and a hover-activated gallery immediately reveal design depth. The site doubles as a graphic design blog, offering insights on how to start a graphic design blog  with process stories and behind-the-scenes project breakdowns. It guides visitors through each project like a freelance branding exercise, showcasing how to build a freelance portfolio  that’s both stylish and instructive. What sets this AI-built portfolio apart: Project galleries organized by category (branding, illustration, UX) Blog entries detailing design process and client outcomes Client inquiry form integrated in gallery pages "Blogging is a long-term strategy. Unlike social media posts that get buried, a well-written blog can keep bringing traffic to your site for months, even years. That consistency can make a big difference in growing your business.” - Ankit Prajapati, owner of SEO Consultant Ankit Start sharing your voice with the world—use a blog maker  to learn how to start a blog  in minutes using AI. 03. Moonwake Meadow Moonwake Meadow is a stunning example of a floral portfolio that blends elegance with ease, thanks to Wix’s AI website builder. From soft color palettes to stylized typography , the site shows exactly how to make a florist website  that feels true to the brand. It balances beauty with function, offering online scheduling and high-res galleries—all tailored for users searching for the best florist websites . What makes this site stand out is how it tells a story, not just with flowers, but through thoughtful design choices and personalized content. If you're curious about the full business and website-building journey behind this brand, you can learn all about Moonwake Meadow’s journey as a floral design business in this in-depth Wix Blog feature . What sets this AI-built portfolio apart: Stylized seasonal galleries with descriptive captions Integrated contact and booking flow Strong visual storytelling and personal branding 04. Mira Mohsini, PH.D. Mira Mohsini 's teaching portfolio balances simplicity and structure with sections dedicated to lesson plans, student projects and academic reflections. Built on one of the best website builders for teachers , it also acts as the center for informational content, where Mira shares tips and insights. Educators will appreciate how the site models how to make a teaching portfolio , integrating clear navigational categories for student work, school project examples and downloadable resources. What sets this AI-built portfolio apart: Organized galleries for lesson plans and student portfolios Reflection-style posts targeting educational themes Contact form for collaboration or speaking engagement requests "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix Learn how to start a teaching blog and share your voice with the world. 05. Sayla Ike Sayla Ike ’s beauty website seamlessly blends fashion and beauty, showcasing a striking portfolio packed with bold, editorial-style photography. Built with Wix AI, the beauty website grabs attention instantly with high-impact visuals and immersive imagery that captures the essence of their work. It’s a dual-purpose site: part salon website , part model portfolio examples , making it ideal for stylists building both bookings and brand. What sets this AI-built portfolio apart: Bold hero imagery and portfolio carousels Booking form and service menu for salon clients AI-generated artist bio and mission statement Related content: How to make a fashion website How to start a fashion blog Fashion blogger name ideas Fashion portfolio examples How to make a fashion portfolio 06. Spencer Lowe Spencer Lowe 's portfolio showcases animation portfolio examples  through embedded reels and GIFs. It feels dynamic yet minimal, ideal for a graphic design website  focused on movement. Spencer's portfolio appeals to both recruiters and fans of and gives the best UX portfolios  and illustration portfolios a run for their money. The layout is intuitive—a scroll-based interaction that immerses visitors in each motion piece. What sets this AI-built portfolio apart: Auto-playing animation reels Illustrated project breakdowns on UX and motion design Contact CTA for modeling or collaboration invites (“how to create a modeling portfolio” nod) “When an AI-built portfolio has great UX, it just clicks—literally. Smooth scrolls, motion that feels natural and a layout that tells your story without getting in the way—that’s when your work really shines.” - Sharon Hafuta, SEO blog editor at Wix Explore these best website designs and portfolio examples for more inspiration. 07. Simi Malik Photography Simi Malik 's site is a beautifully structured photography portfolio  that makes strong use of visual storytelling and clean website navigation . Built with one of the best mobile website builders , it’s optimized for mobile browsing and offers a seamless experience across devices. From wedding shoots to editorial portraits, each project is displayed in high resolution with plenty of breathing room, letting the work speak for itself. While the portfolio doesn’t include a blog, it’s still a great example of how thoughtful layout and visual hierarchy can boost your website SEO . Inspired by Simi’s work? You can explore how to start a photography blog  using AI to build out a similarly polished and professional web presence. What sets this AI-built portfolio apart: Multi-page structure with clean, intuitive navigation High-resolution photography displayed in gallery format Mobile-optimized layout for fast browsing 08. The Toast The Toast Podcast portfolio is a bold, scroll-friendly one page website  built to spotlight audio content. It's a great example of how the best one page website builders  can help you create a full brand experience on a single page. The site features an embedded audio player, show descriptions and vibrant visuals—all presented in a clean, scrollable flow. As one of the best one page websites  for podcasters, it also offers a model for creators who want a lightweight alternative to a traditional blog. Whether you're hosting episodes, sharing behind-the-scenes content or exploring blogging vs podcasting , this site makes the case for doing it all in one place. What sets this AI-built portfolio apart: Streamlined one-page layout with audio integration Bold, branded visuals that support episode content Easy navigation and salience web design “We’re curious as humans, so we’re going to get lost if you give us options. There isn’t any fluff and it’s not trying to meet a secondary goal. It’s focused on the main, high-level points.” - Esin D. Habif, product marketing lead at Wix 09. Brynn VB Photography Brynn VB Photography ’s portfolio blends emotional galleries with event planning tools. Targeting brides and venues, it acts as both a wedding photographer portfolio and event planner portfolios  showcase. The site provides insights into how to create a wedding website , complete with wedding website templates  and planning tips. Ideal for photographers thinking how to start a wedding blog , it helps visitors visualize and plan their special day. What sets this AI-built portfolio apart: Soft, romantic imagery in wedding sets Service‑oriented copy and planning resources Booking inquiry form and downloadable timeline checklist 10. Moody Joody Moody Joody 's music portfolio is a vibrant music website , complete with an embedded music player, tour dates and blog posts. Built with one of the best website builders for musicians , this site blends the perfect features of the best musician websites  with multimedia promotion tools. It’s an ideal example of how to make a band website  that engages fans and professionals alike. What sets this AI-built portfolio apart: Music player integration Tour calendar and event highlights Ecommerce merchandise store How to use AI tools to build a smarter portfolio AI is changing how portfolios are built—from automating content creation to helping you design a professional website in minutes. Using a generative AI  tool or AI website builder, you can create a layout, write website copy and organize your work without starting from scratch. Compared to the slower, manual setup of a traditional website builder, the difference is clear—when it comes to building fast, smart and flexible sites, the traditional website builder vs. AI website builder  debate is quickly being settled in AI’s favor. But building a great portfolio isn’t just about visuals. Your domain name plays a huge role in credibility and discoverability. With a strong domain name, people can find and remember your site more easily. Use a domain name generator  to brainstorm options, then run a quick domain name search  to secure it. Not sure what's a domain or how to register a domain name ? Think of it as your web identity—it’s worth getting right. Whether you're exploring the best no-code website builders , testing out AI tools for business , or figuring out how to make a portfolio for a job , combining smart tech with a strong domain strategy is what makes a truly future-proof site. Bonus: You’ll pick up useful terms like portfolio name ideas , types of AI and even how to use AI to write blog posts  along the way. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. AI website builders vs. traditional builders: what’s the difference? If you’ve ever built a website the old-fashioned way, you know it can be time-consuming and technical. That’s where AI comes in. Today’s best AI website design tools are helping creators, freelancers and small business owners build smarter, faster and more intuitive websites—without needing to know a single line of code. So, how does AI work  in the context of building websites? AI tools analyze your input (like your profession, goals, content type and design preferences) and instantly generate a full site layout, written content, and suggested features. This is powered by a combination of generative AI, smart templates and machine learning that adapts to your choices in real-time. If you’ve ever wondered how to design a website with AI , the process is surprisingly simple: just answer a few prompts, let the AI do the heavy lifting and customize from there. As more users experiment with AI to create smarter sites, automate SEO and even explore how to use AI to write blog posts, the gap between a traditional website builder vs. AI website builder becomes impossible to ignore. The best part? You can start fast, build confidently and still have the flexibility to make it your own. AI portfolio examples FAQ How do I create a portfolio using an AI website builder? You can create a portfolio using Wix's AI website builder. Start by answering a few prompts about your industry, style and goals. The AI will generate a custom layout, write starter content and suggest features like galleries, contact forms or blogs—all within minutes. What are the best AI website examples for portfolios? The best AI website examples for portfolios often come from creators in photography, design, marketing and teaching. These sites typically showcase high-quality visuals, custom branding and smart layouts—all built with the help of AI tools like Wix’s website builder. What's the difference between an AI website builder and a traditional one? An AI website builder uses generative AI to create layouts, content and structure based on your input. A traditional builder requires you to manually choose templates, drag elements and write your own copy. AI tools speed up the process and require less hands-on design work. Check out the best responsive website builders for a fully optimized AI portfolio website. Can I use AI to improve my existing portfolio website? Yes. Even if you already have a site, you can use AI tools to rewrite your content, enhance your SEO, improve layouts and generate blog posts. These tools are especially helpful for refreshing outdated portfolios or preparing your site for a new role or client pitch.

Looking for the best way to build your website? Get started with Wix →   If you’ve ever wondered how to turn your passion for a cause into a website that actually makes a difference, Ashley Reckdenwald’s story is one to follow. After registering Land of Lovies , a charity that provides comfort items to children affected by catastrophic events, Ashley built a Wix nonprofit website that became her organization’s central hub. She knew getting the website right wasn’t just about appearances—it was also about driving donations. In fact, research shows that digitally mature nonprofits are four times more likely than their less digital-savvy peers to achieve their goals . So, Ashley turned to Wix for its nonprofit solutions. TL;DR: building a nonprofit website that gives back It all started with a simple idea: to bring a little love to children facing unimaginable loss. From that spark, Ashley Reckdenwald created the Land of Lovies website. Built on Wix, her nonprofit site now welcomes visitors to learn more about the cause and give their support. Here are a few highlights from her story: Ashley Reckdenwald, founder of Land of Lovies, built a Wix nonprofit website connecting donors with children in need of comfort items. Using Wix’s user-friendly design tools, Ashley was able to create a professional website  quickly while staying mission-focused. She used a template to help with the layout and the AI website builder  for inspiration. Her website features  include an embedded donation form, a personal About section, an online store for fundraising, a press section for credibility and an adaptable design for future initiatives. The Land of Lovies website provides plenty of lessons in how to create a nonprofit website : Start with a template but add your personal touch. Keep the design clean and aim to find the right mix of friendly and professional, while keeping your branding consistent. Check out the Wix nonprofit website templates  for inspiration or your next jumping off point. Meet Ashley Reckdenwald, creator of this Wix website In early 2025, while watching news coverage of the LA wildfires, Ashley saw heartbreaking images of families standing in front of what used to be their homes. Ashley imagined her own family in that situation, and a thought hit her: if she ever had to flee her home, one of the first things she’d try to save is her kids’ favorite stuffed toys. That thought stuck with her. When she couldn’t find a charity doing that kind of work, she figured, ‘Why don’t I just start something myself?’ First, Ashley created a simple spreadsheet linking families who’d lost their “lovies” with donors who wanted to help. She shared it through her professional network, and the idea quickly took off, gaining momentum and catching the attention of major media outlets. “It really just exploded,” says Ashley. “People kept calling and emailing, ‘What can I do? How can I help? How can I donate?’ That's when I knew that I had really touched on something.” After registering Land of Lovies as a charity (she chose “lovies” over “stuffed animals” for SEO purposes), the next step was to create a Wix nonprofit website. Related reading: What makes a good website How Land of Lovies built its nonprofit website with Wix Before diving into building her site, Ashley teamed up with a graphic designer friend to create the logo for Land of Lovies. The result: a sweet illustration of an adult bear holding a baby bear, which became her creative “jumping off point” and inspired the look and feel of her website. Customizing a Wix nonprofit website template After researching other nonprofit websites for inspiration, Ashley started with a website template . This approach gave her the best of both worlds: she could follow the structure of a pre-built layout while still making it feel special. “I always tend to go rogue from the template,” she laughs. “But it gives me a good skeleton. It allows me to take a look at what I have and then customize it.” The template afforded Ashley just the right mix of images versus content to avoid clutter, and included all the core elements she had noted while researching other nonprofit sites. Explore more: The best nonprofit websites Don't judge a website template by its cover—look for these traits instead Getting the look and feel right Ashley knew that donors and families affected by the LA wildfires would be visiting the Land of Lovies website, so she wanted to create something that felt welcoming and trustworthy. Using soft colors, personal family photos and a clean, airy design, Ashley aimed to set the tone. “I wanted visitors to feel that although we’re brand new, we have high levels of quality and service,” she explains. “I wanted an upscale look and vibe so that people know we’re taking this very seriously.” She drew inspiration from the brand’s logo to create a sense of tenderness and trust. “I didn’t want bright colors. I knew I wanted to keep it white and soft and really speak through the imagery,” Ashley says. “Scrolling down, you see children loving on their lovies—that warmth is the message.” Making donations easy When Ashley started building her website, her top priority was simplicity, especially when it came to accepting donations. “It’s great having so many different integrations, but sometimes you can overcomplicate it,” she says. “Thinking about someone visiting who wants to donate, what’s going to be the easiest way I get them there with the least amount of clicks and filling out of information?” Ashley designed the homepage so that when you click the “Donate Now” button at the top, it jumps straight to the form at the bottom. “For me, it’s just about keeping it clean,” she says. “I didn’t have to create another page. I just used one form to integrate and link that to our nonprofit bank account.” Giving is easy and fast. Visitors can just enter a few details and donate right away, without ever leaving the page. Crafting the About section The About section of the Land of Lovies website tells a personal story. It features a photo of Ashley with her oldest child running towards her, showing what the charity is all about: adults caring for kids and making sure they feel safe and loved. “Through Land of Lovies, my job is to help parents help their children from a place of care,” says Ashley. The section also highlights just how much Ashley has accomplished, from shipping more than 700 stuffed animals within four weeks of starting Land of Lovies to creating Working Mom Notes, a social media community. Adding a merch store Ashley wanted to give people other ways to get involved beyond direct donations. By using Wix’s native print-on-demand solution, Printify, she began selling branded items like a Land of Lovies hoodie, without the hassle of storing or shipping inventory. “Some people like to donate, but some people like the idea of buying merchandise,” she explains. “It’s nice marketing, but it’s also nice to say, ‘I bought this for a cause.’” Read also:  How to launch a new website What is Wix for nonprofits? What is Wix donations? And how to use it for your nonprofit Creating a press section The Press section at the bottom of the homepage  came later on, when Ashley realized how vital it was for her nonprofit’s credibility.  “I added the press section after the fact,” she admits. “I was kind of dragging my heels on building that part out at the bottom, but I knew it was really important. With so many different platforms out there, showing that your presence is being recognized and acknowledged helps you stand out.” The press section does exactly that—showing visitors how Land of Lovies isn’t just making a local impact, but how big names like CNN, NBC and CBS are taking notice too. Choosing a domain Ashley selected the Land of Lovies website domain with intention. “I chose .org to really stay in that same thread of showing we are a nonprofit,” she says. “There is no aspect of this website that is trying to profit. I also thought the .org kept everything consistent.”  Choosing .org is a small but powerful signal that every detail of the site—from design to domain—reflects Land of Lovies’ nonprofit mission. Get inspired: How to start a nonprofit blog in 6 steps 5 nonprofit marketing strategies that can make a difference How to make a donation website that inspires action in 5 steps Explore Land of Lovies’ Wix nonprofit website All in all, the Land of Lovies' site that you see today is clean, simple and thoughtfully designed. Navigation is a breeze, making it easy for visitors to know where to donate and browse well-organized web content . The flexible layout also allows Ashley to adapt quickly when new causes arise; like during the Texas floods, when she was able to update the content, donation forms and CTAs within the same design. What we can learn from Land of Lovies’ website Looking to bring your own nonprofit online? Here are lessons from Ashley’s journey you can take on board when thinking about how to make a website  and choosing the best website builder for nonprofits . Pro tip What Ashley says Real-life example Start with a template, then make it your own “I always tend to go rogue from the template, but it gives me a good skeleton… It allows me to take a look and then customize it.” A small animal rescue could start with a Wix nonprofit website template, then personalize it with photos of their animals, custom colors and donation links tailored to adoption or medical fund campaigns. Design for warmth and professionalism “I wanted visitors to feel that although we’re brand new, we have high levels of quality and service… I wanted an upscale look and vibe.” A mental health charity could use calm colors and thoughtful white space to create a site that feels both trustworthy and compassionate. Make donations effortless “Thinking about someone visiting and they want to donate, what’s going to be the easiest way I get there?” A food bank could use a fixed “Donate Now” button that anchors to a one-step form, allowing supporters to give quickly from any page. Offer multiple ways to support your cause “Some people like to donate. Some people like the idea of buying merchandise.” An animal shelter could open an online store selling branded merchandise or “sponsor a pet” gifts to give supporters flexible ways to contribute. Tell your story visually “That’s actually a photo of [my daughter] when she was a child running towards me… trying to evoke that sense of grown-ups caring for children.” An education nonprofit could feature photos of teachers and students to emotionally connect visitors to their mission before they read any website content. Stay true to your mission “I chose .org on purpose… There is no aspect of this website that is trying to profit.” Any nonprofit can reinforce its legitimacy with a .org domain and clear messaging that highlights transparency and service over profit. Show your credibility “I knew it was really important to show people that this is what we’re all about and that other people are recognizing it as well.” A community outreach program could create a “Press & Partners” section to showcase news coverage and collaborations, building trust with donors. Why charities choose Wix For nonprofits like Land of Lovies, a website isn’t just about having an online presence. It’s about sharing their story and making it easy for people to get involved. That’s where Wix really shines. It gives you the tools to design something meaningful while also offering built-in features like donation forms, niche website templates and eCommerce solutions. “I think Wix is really the platform for this type of work, because as a nonprofit, there's so many other things to worry about,” says Ashley. “You don’t have to rely on anyone for coding or website design. Wix covers all of that.” Read also: How The Supernatural Life built a modern Wix church website—and used it to spread the word Building a Wix nonprofit website FAQ Can I create a free nonprofit website on Wix? Yes, you can create a free nonprofit website on Wix using built-in tools and templates. Upgrading to a paid plan gives you more flexibility, such as a customized domain. What are the advantages to building a Wix nonprofit website? Building a Wix nonprofit website comes with plenty of benefits. It helps your nonprofit get noticed, build credibility and make online fundraising much easier. Plus, it’s a great way to connect with your supporters. A nonprofit website becomes the go-to place to share your story, recruit volunteers and keep everything running smoothly behind the scenes. Does Wix support online donations for nonprofits? Yes, Wix supports online donations for nonprofits by allowing you to integrate donation forms through built-in apps or third-party services. What features should I include in a Wix nonprofit website? Wix nonprofit websites stand out when they include the following features: Donation tools Volunteer forms Event calendar Contact and About Us pages/sections Calls-to-action (CTAs)