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Turning your idea into a business? Start with a domain name→ Starting a Limited Liability Company (LLC)  in Michigan can be an exciting journey for a business owner. From choosing a business name  to grasping the costs and benefits involved this article will walk you through the process of forming an LLC in the Great Lakes State. Whether you're an experienced business owner or new to the entrepreneurial world, knowing how to navigate starting an LLC is crucial. When delving into the specifics of starting a business , remember that starting an LLC is about more than mere paperwork; it's about creating a successful business. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. How to start an LLC in Michigan in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File Articles of Organization Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name The first step in starting a business in Michigan as an LLC is to choose a name for your company. Your business name should be unique and not too similar to other names on record with the Michigan Secretary of State . Make sure your chosen name ends with "LLC," "L.L.C.," or "Limited Liability Company" to meet state requirements. You should also consider your website and domain names by performing a domain name search  if you plan to also focus on understanding how to make a website . Tip:  Consider using a business name generator to come up with a unique name. 02. Choose your registered agent Every LLC in Michigan must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Michigan. In Michigan they often use resident agent but the role and responsibilities are the same as a registered agent. Need help setting up your LLC? Wix has partnered with LegalZoom ,  the No. 1 choice for online business formation to help you start, run and grow your business. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in Michigan. These could range from general business licenses to industry-specific permits. To obtain the necessary permits in order to register your business , follow these steps: Check with local and state agencies to determine what permits you need. Fill out all required paperwork accurately and submit them to the appropriate authorities. Be prepared to pay any associated fees for obtaining your permits. For example, if you want to  start a dog walking business ,  you may need a business license from your local government, as well as liability insurance. You may also need permits or certifications if you plan to offer additional services such as pet grooming or training. It's important to research and comply with any regulations related to animal care in your area.  Learn more: How to get a business license 04. File Articles of Organization Articles of Organization is a critical document that officially creates your LLC in Michigan. You'll file this with the Michigan Department of Licensing and Regulatory Affairs , either online or by mail, along with the required filing fee.  Filing involves these key actions: Gather your business information : You'll need details like your LLC's name, registered agent information and management structure. Fill out Form 700 : This is the specific form used for filing an LLC's Articles of Organization in Michigan. Submit and pay fees : Complete the submission process by paying the $50 fee to file an LLC.  The following is unique to Michigan. If your LLC is majority-owned (51%+) by honorably discharged veterans of the U.S. Armed Forces, you generally don't have to pay the filing fees. You can waive the $50 formation fee and  the $25 annual statement fee every year. You must file a specific affidavit (Form CSCL/CD-214) along with your Articles of Organization and proof of service (like a DD-214) 05. Draft your LLC operating agreement While not legally required in Michigan, creating an operating agreement is highly recommended for any LLC. This internal document outlines ownership percentages, profit distributions and management roles for your type of business .  06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN)  is essentially a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. Securing an EIN  means: Applying online or via mail:  The IRS provides free EIN registration through their website or via mail submission. Understanding your business tax obligations : Learn about state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Michigan for an LLC owner this means a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the Michigan Comptroller's Office website .  07. Organize annual reports To ensure you’re compliant with this make sure to legal requirement when starting and managing an LLC in Michigan:  Know due dates : Your Michigan Annual Report is required each year on February 15th.  Maintain proper records:  Keep accurate records throughout the year to simplify report preparation when due dates approach. Submit and pay fees : Complete the submission process by paying the $25 filing fee. If you form your LLC after September 30, you generally skip the immediate next February. (e.g., Form in Oct 2025 -> First Statement due Feb 2027). This is often known as the gap year rule. Cost:   $25 . If you miss it, you eventually lose your "Good Standing" status, which can prevent you from getting loans or closing contracts How much does it cost to start an LLC in Michigan When planning to start an LLC in Michigan, it's essential to budget for the various costs associated with the formation process. Here's a breakdown of the expenses you can expect: Filing fee for Articles of Organization:  The state of Michigan requires a fee to file your Articles of Organization. This is a one-time cost that is mandatory for all new LLCs. For an LLC it costs $50 . Registered agent fee:  If you choose to hire a professional registered agent service, you will need to pay for their services. Costs vary depending on the provider. State business permits and licenses: The fees for necessary permits and licenses will differ based on your business type and location. Some industries may require multiple permits, each with its own cost. Operating agreement preparation: If you decide to have a lawyer draft your operating agreement or if you purchase a template from a legal website, there will be associated costs. Employer identification number (EIN): Obtaining an EIN from the IRS is free of charge, so there's no cost here unless you hire someone to complete the process for you. Annual report filing fee: Michigan requires LLCs to file an annual report, which comes with a filing fee. This is an ongoing cost that must be paid yearly. Learn more: How much does it cost to start an LLC Who can start an LLC in Michigan To form an LLC in Michigan, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC in the state before you begin the process. You must be at least 18 years old to form an LLC in Michigan. There is no residency requirement to start an LLC in Michigan. You don't have to live in the state or even in the United States to form an LLC here. You must have the legal capacity to enter into a contract. This means you cannot be barred from doing so due to any legal reasons. Certain professionals may need additional licenses or approvals before they can form an LLC for their practice. This is often the case for lawyers, doctors, and accountants. Your LLC must be formed for a lawful business purpose. You cannot create an LLC for illegal activities. Benefits of starting an LLC in Michigan Forming an LLC in Michigan comes with several benefits that are  appealing to business owners. These advantages include legal protections and tax breaks, making it a popular choice for enterprises. Learn more: Benefits of an LLC Limited personal liability   As an LLC owner, your personal assets are typically protected from business debts and lawsuits. In short, LLCs have flexible tax options and protect owners from personal liability. Shylene D’Addario, VP and associate general counsel at LegalZoom Tax flexibility   LLCs benefit from pass-through taxation, meaning the business itself isn't taxed. Instead, profits and losses pass through to your personal tax return. Flexibility in management Unlike corporations, LLCs have fewer formalities and can be managed by the members or appointed managers, providing flexibility in how the business is run. Credibility   Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an  .llc domain  for your site when creating a website to reinforce this credibility. Ease of formation   Compared to other business structures, forming an LLC in Michigan is relatively straightforward. Potential disadvantages of starting an LLC in Michigan When considering forming an LLC in Michigan, it's important to weigh the benefits and potential drawbacks. Understanding these will help you make an informed decision about whether an LLC is the right business structure for you.  Costs   There are initial formation fees and ongoing costs like annual report filing fees that you must pay to maintain your LLC. Self-employment taxes   Members of an LLC are considered self-employed and must pay self-employment taxes on their share of the profits. Limited growth potential   If you plan to take your company public or issue shares, an LLC might not be the best choice as it does not allow for stock issuance. Transferability of ownership   Transferring ownership can be more complicated than with a corporation since operating agreements often need to be modified. Why start an LLC over another business entity in Michigan? Choosing the right business structure is crucial for all business owners. In Michigan, starting an LLC is often first choice due to its unique advantages. But it's important to compare it with other types of business structures to understand why an LLC might be the best choice for your venture. Here's how an LLC stacks up against other business entities: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. LLCs also offer these unique advantages: Operational flexibility:  Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, providing greater operational flexibility. Fewer record-keeping requirements : An LLC has less stringent requirements for record-keeping and reporting compared to a corporation. Profit distribution flexibility : Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held. You've formed your LLC in Michigan, now what? Once you've established your LLC in Michigan, the path to developing and expanding your business is just starting. To guarantee smooth operation and compliance with state laws, there are some important steps to follow after forming your LLC: Open a business bank account   Keep your personal and business finances separate by opening a bank account solely for your LLC. Obtain business insurance   Protect your LLC with the appropriate insurance policies. Common options include general liability insurance and professional liability insurance. Comply with tax requirements   Stay on top of federal, state, and local tax requirements. This may include paying estimated taxes quarterly if you expect to owe tax of $1,000 or more when you file your return. Understand employment laws   If you plan to hire employees, make sure you comply with employment laws regarding wages, benefits, and working conditions. Additionally, focus on these areas to manage and grow your LLC: Create a logo with a logo maker , establish a brand voice and build a professional website to present a cohesive image to customers.  Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits and financial growth accurately. Looking to start an LLC in a different state? How to start an LLC in Colorado How to start an LLC in Tennessee How to start an LLC in Washington State How to start an LLC in Texas How to start an LLC in California How to start an LLC in Maryland How to start an LLC in Florida How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Pennsylvania How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Ohio How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in Missouri How to start an LLC in Alabama How to start an LLC in New Jersey How to start an LLC in Michigan FAQ How long does it take to form an LLC in Michigan? The processing time can vary but typically, the state processes your LLC formation documents within a few business days, especially if filed online. Can I reserve a business name before forming my LLC? Yes, Michigan allows you to reserve a business name for a certain period before you officially form your LLC. What's the difference between a member vs a manager managed LLC? In a member-managed LLC, all members (owners) actively participate in running the business. In a manager-managed LLC, one or more designated managers handle the business operations, which may or may not include members. Can I form an LLC by myself in the state? Yes, you can form a single-member LLC in Michigan. Do I need to obtain an EIN for my Michigan LLC if I have no employees? Even without employees, an EIN is necessary for certain business functions like opening a bank account and is recommended for all LLCs.

The perfect domain is just a click away:  claim your domain → A ccTLD (Country Code Top-Level Domain) is a two-letter domain extension  assigned to a specific country, territory or sovereign state. These extensions, such as .us for the United States or .uk for the United Kingdom, help users and search engines identify where a website is based or which audience it targets. Understanding how these domains work is essential for anyone looking to reach customers in specific regions. If you're starting to build a website , begin by choosing the right domain name and extension and letting local users know that your content is relevant to them. This can improve trust and potentially boost your visibility in local search results. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: What is a ccTLD? A ccTLD identifies a website's association with a specific geographic location. It signals to search engines and visitors that the site targets a particular country or region. Feature Description Definition Country code top-level domain (e.g., .ca, .de, .jp) Purpose To target specific geographic audiences and improve local SEO Structure Consists of two letters corresponding to a country code (ISO 3166-1 alpha-2) Regulation Managed by designated registries in each country, often with specific requirements ccTLD definition A ccTLD stands for country code top-level domain. It shows visitors where the website is based and which country or region it’s connected to. While generic top-level domains (gTLDs)  like .com, .net or .org are open for anyone to use regardless of location, ccTLDs are specifically reserved for countries, sovereign states and dependent territories. These domains are based on the ISO 3166-1 alpha-2 codes, which are standard two-letter codes used to represent countries. For example, .fr  is for France, .be  is for Belgium and .nl is for the Netherlands. However, some ccTLDs have gained popularity beyond their geographic borders due to creative branding possibilities e.g. .tv  (Tuvalu) for media sites or .io (British Indian Ocean Territory) for tech startups. You may also be interested in: What is a domain? Top-level domain examples Benefits of using a ccTLD Choosing a country-specific domain extension has clear advantages, especially if your business targets a local market. A ccTLD is a smart choice for building a strong local brand, establishing regional relevance or getting a domain extension that reflects your country or target audience. Here's a few reasons why: ccTLDs boost local SEO Search engines like Google use domain extensions as a strong signal for geotargeting. For examples, if you have a .de domain , Google assumes your content is relevant to users in Germany. This can help your site rank higher in local search queries compared to a generic  .com domain . ccTLDs build local trust Shoppers often feel more comfortable buying from a site that appears local. A familiar extension signals that you operate within their region, likely offering local currency, shipping and customer support. It removes a layer of friction and uncertainty for new visitors. Learn more: Most popular domain extensions Find more available names with ccTLDs Finding a short, memorable name on a crowded extension like .com can be frustrating. Moving to a ccTLD often opens up a wider pool of available names, allowing you to secure a domain that perfectly matches your brand without compromising on length or clarity. As of early 2025, there were 142.9 million ccTLD registrations worldwide , reflecting a 2.4% year-over-year increase in country-code domain names. This shows that ccTLDs remain a major part of the global domain space, underlining their relevance for businesses and individuals around the world. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, Product Manager at Wix Learn more: I want to buy a domain name Common challenges of ccTLD While beneficial, these domains come with their own set of hurdles that you should consider before registering. Strict registration requirements Unlike generic domains that anyone can buy, many country codes have restrictions. For instance, to register a .au domain, you generally need a verified connection to Australia, such as a business registration number. Always check the specific requirements for the extension you want. Limited global reach Because search engines associate these domains so strongly with a specific region, it can be harder to rank globally. If you want to target a worldwide audience later, a ccTLD might unintentionally pigeonhole your site into a single geographic market. Management complexity If you expand into multiple countries, managing separate websites for each one (e.g., myshop.fr, myshop.es, myshop.it) requires significant resources. You have to maintain multiple domains, distinct content strategies and separate technical backends. You may also be interested in: How to trademark a domain name How to redirect a domain How to create an email with your domain ccTLD costs and pricing    ccTLD pricing is determined by individual country registries, so costs can vary widely from one extension to another. Some ccTLDs like .de or .nl are priced similarly to common generic domains while others charge higher fees due to stricter policies, limited supply or manual verification processes. Registration and renewal prices are often the same but in some countries renewals cost more or require ongoing eligibility checks. Additional costs can also come into play. Certain ccTLDs require local presence, trademarks or official documents, which may involve third-party services or extra verification fees. Transfer fees, domain restoration costs and premium name pricing can also increase the total price. Before purchasing, review the full cost over multiple years, not just the first-year deal, so you know exactly what you’ll be paying long term. ccTLDs vs. other types of domains Country code top-level domains (ccTLDs) are just one of several types of domain extensions available. Understanding how they compare to other domain types can help you choose the best option for your website and SEO strategy. While ccTLDs are used for country-specific targeting and local trust, other domain types are generally used for broader branding, industry focus or content organization. Your choice should depend on whether your goal is local visibility, global reach or niche positioning. ccTLDs ccTLDs (e.g., .uk, .fr, .de)  are tied to specific countries or territories. They’re mainly used by businesses and organizations that want to target a local audience. Search engines often use ccTLDs as a strong signal of geographic targeting, which makes them ideal for country-specific websites. gTLDs gTLDs ( e.g., .com, .org, .net) aren’t linked to any specific country. They’re designed for general use across industries and locations. These domains are best for brands that want a global reach or aren’t limited to a single geographic market. Learn more: What is a .digital domain? What is a .info domain? .co vs .com domains sTLDs (sponsored top-level domains) sTLDs ( e.g., .edu, .gov, .mil) are restricted domains that can only be used by approved organizations, such as educational institutions or government bodies. They tend to carry high trust because of the strict eligibility requirements. New gTLDs These newer extensions e.g., .shop, .online, .tech, .ai)  are designed for specific industries, interests or use cases. They offer more creative branding opportunities and greater domain name availability than traditional extensions like .com. Learn more: What is .ai domain? Is .shop a good domain? Subdomains   Subdomains (e.g., blog.yoursite.com ) are part of a main domain and are often used to organize content or create separate sections of a website. Unlike ccTLDs, subdomains don’t provide geographic targeting by themselves. You may also be interested in how to change a domain name . ccTLDs: examples and common uses  You likely encounter these extensions daily without thinking about it. Here are a few common examples and how they are typically used. Standard geographic use . co.uk (United Kingdom):  widely used by British businesses and organizations. .ca (Canada) :  a staple for Canadian companies wanting to show local pride. .de (Germany):  the most popular ccTLD on the web, used extensively in the German market. Creative & generic use (gccTLDs) Some country codes are treated by Google as generic because they are so often used for non-geographic purposes. .io (British Indian Ocean Territory):  popular in the tech and gaming sectors. .tv (Tuvalu):  the go-to for television and streaming platforms. .me (Montenegro):  often used for personal blogs and portfolios. .co (Colombia):  frequently used as an alternative to .com for "company" or "corporation." Why use Wix to find ccTLDs Wix makes it easy to explore a wide range of ccTLDs for different countries, industries and audiences all in one place, so you can quickly see what’s available without switching between registrars. A simple domain search shows which ccTLDs are open while smart suggestions help you find country-specific options that align with your brand and goals. Wix gives you everything you need to build a website and grow your business all in one place. Your domain connects directly to your site, hosting and security are already taken care of and you can set up a professional business email without extra tools. It’s a simple setup that lets you focus on your business instead of managing multiple services. Learn more: Is Wix a domain registrar? How to get started with a ccTLD Securing a country-specific domain is a straightforward process, but it does require a bit of preparation. Check requirements Find a registrar Search for your domain name Register and verify your domain 01. Check requirements Before you fall in love with a name, research the registry rules for that specific extension. Some are open to everyone, while others require proof of residency or business incorporation. Learn more: How to buy a domain name 02. Find a registrar Not every registrar sells every country code. You need a platform that supports the specific extension you are looking for. Wix makes it easy to find available domain extensions, offering a wide variety of options to suit different markets. Learn more: how to choose a domain registrar . 03. Search for your name Use a domain name search tool to see if your desired name is free. Since there is often less competition than with .com, you might find your first choice is available. 04. Register and verify Complete the purchase and submit any necessary documentation. Once verified, you can connect your new domain to your website and start building your local presence. Learn more: How much does a domain name cost “There’s a positive correlation between a clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure.” - Keren Friedlander, product manager at Wix What is ccTLD FAQ What is the difference between gTLD and ccTLD? A gTLD (Generic Top-Level Domain) is not tied to any geography and includes extensions like .com, .org, and .net. A ccTLD corresponds to a specific country or territory, like .us or .in . While gTLDs are generally open for anyone to register, ccTLDs often have residency requirements and affect how search engines geotarget your site. Can I use a ccTLD if I don't live in that country? It depends on the specific domain. Some countries, like Colombia (.co) and Tuvalu (.tv), allow anyone in the world to register their domains. Others, like Canada (.ca) or Australia (.au), enforce strict presence requirements, meaning you must live there or have a registered business entity in the country to own the domain. Does a ccTLD help with SEO? Yes, specifically for local SEO. If you use a domain like .fr, Google receives a strong signal that your content is intended for people in France. This can help you rank higher for searches originating in that country. However, it does not give you an inherent advantage for global search rankings. What is the purpose of using ccTLD? A ccTLD shows that your website is made for a specific country or region, which helps search engines and users understand who your site is for. It can improve your local SEO, build trust with people in that area and make your brand more relevant in that market. Plus, ccTLDs open up more domain name options so you can get a short clear address that might not be available with .com. Does the US have a ccTLD? Yes, the US uses the .us ccTLD. It’s meant for American individuals, businesses and organizations and helps show a clear connection to the United States for local SEO and branding. Registration usually requires a presence in the US like a business or residency. Is .ai a ccTLD? Yes, .ai is the country code top-level domain for Anguilla. But over time it's become super popular with tech companies and AI-focused businesses because it brings “artificial intelligence” to mind. This has made it a go-to choice for brands way beyond its island home.

T he perfect domain is just a click away:  claim your domain →  If you're on the hunt for a new domain name , choosing a .org domain is the perfect way to build trust and show you're a mission-driven organization. This guide will walk you through the simple process of registering your .org domain, helping you establish a credible spot for your cause on the web. You'll learn why a .org domain is a great choice for non-profits and other mission-based groups and get a clear, step-by-step plan for securing your own .org domain name. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain  that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: How to get a .org domain A .org domain signals credibility and purpose, making it the top choice for websites for non-profits , community groups and educational institutions. An impressive 77.6% renewal rate  (third-highest globally) indicates that .org users are highly committed to their domains, rarely abandoning them. The .org domain tells visitors that your site is driven by a mission, not just by profit. Here's a quick rundown of the steps to get a .org domain: Steps Action 1 Choose a domain registrar like Wix. 2 Use a domain name generator to find available names. 3 Select the best available .org domain for your brand. 4 Complete your registration and payment. 5 Connect your new domain to your website. What is a .org domain? The .org domain is one of the original generic top-level domains (gTLDs) introduced in 1985. It was created for organizations, particularly nonprofits, charities, foundations, open-source projects and community-driven groups. While anyone can register a .org domain today, it’s still strongly associated with trustworthy, mission-focused entities that serve the public good. "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, Product Manager at Wix A .org domain signals credibility, transparency and purpose. It’s often seen as the domain of choice for: Nonprofit organizations Educational and cultural institutions Open-source and tech-community projects Social movements and advocacy groups Membership associations and clubs Because .org domains carry a long-standing reputation for integrity and community value, choosing one can help you build trust with donors, volunteers, supporters and the wider public from the moment they see your URL. How to get a .org domain in 5 steps Getting your .org domain is a straightforward process. Follow these five steps to secure the perfect web address for your organization and start building your community online. Choose a domain registrar Search for your domain name Pick the best domain name Complete your registration Connect your domain to your site 01. Choose a domain registrar First, you'll need to choose a domain registrar . A registrar is a company that manages the reservation of internet domain names. Think of them as the official keepers of web addresses. When you register a domain, you’re essentially leasing it from them for a specific period, usually one or more years. Wix is an ICANN-accredited registrar, which means they meet the standards for registering domain names. Wix makes it easy to find available domain extensions, so you can search for and register your .org domain directly from your dashboard. Wix provides domain extensions for any industry, making it simple to find the right fit for your organization. 02. Search for your domain name Now for the creative part: choosing your name. Your domain name is your online identity, so it should be memorable, easy to spell, and directly related to your organization. Use a domain name generator to brainstorm ideas and check what's available. When searching, try different combinations of your organization's name, keywords related to your mission, or even your location. The goal is to find a name that is not already taken and clearly communicates who you are and what you do. Keep a list of your top choices. 03. Pick the best domain name Once you have a list of available names, it's time to make a decision. The best domain name is one that's short, catchy and easy for people to remember and type. Avoid using numbers or hyphens, as they can be confusing and lead to typos when people try to find you. Consider how the name will look on business cards, social media profiles and other marketing materials. Say it out loud to make sure it sounds good and isn't easily misheard. A great domain name strengthens your brand and makes it easier for your audience to connect with you. Discover more: How to choose a domain name I have a domain name, now what? How to create an email with your domain Is .shop a good domain? What is .ai domain? .co vs .com 04. Complete your registration You've found the perfect name—now it's time to understand how to register your domain . The registration process is simple. You'll add the domain to your cart and choose your registration period, which is typically one, two or three years. Longer registration periods can sometimes offer better value and save you the hassle of renewing every year. During checkout, you'll provide your contact information, which is required for the official domain registry. You might also consider adding domain privacy protection . This service keeps your personal contact details hidden from public view, protecting you from spam and unwanted solicitations. 05. Connect your domain to your site The final step is to connect your new .org domain to your website. If you've built your site with a platform like Wix, this process is seamless. From your site's dashboard, you'll find an option to connect a domain you already own. Just follow the on-screen instructions to link your domain to your site. The changes can take up to 48 hours to fully propagate across the internet, but it's often much quicker. Once connected, your .org address will lead visitors directly to your website, giving your organization a professional and trusted home on the web. Learn more: I have a domain name, now what? What are custom domains? How to trademark a domain name Why use Wix to get a .org domain extension? Securing a .org domain is a key step in establishing your organization's credibility and mission online. It’s a clear signal to visitors that you are focused on a cause, helping to build trust from the moment they see your web address. With Wix, finding and securing a .org domain is simple, seamless and fully aligned with your brand’s goals. Wix offers a wide variety of domain extensions, including .org, giving you plenty of options to choose from as you build your online identity. The platform makes it easy to find available domain extensions with a powerful search tool that quickly checks availability in real time. As you look for your perfect domain, Wix also recommends relevant domain extensions that match your business or brand, helping you discover options you may not have considered. Whether you're running a global charity or a local community initiative, Wix provides domain extensions for any industry or geo, ensuring you can register the domain that best reflects your mission. With everything in one place—website builder, hosting, security and domains—Wix makes it effortless to secure your .org name and start building your impact online. By following the steps outlined in this guide, you can easily register the perfect domain and connect it to your website. Now you’re ready to share your mission with the world and build a strong community around your cause. You may also be interested in: Cheapest domain extensions Most popular domain extensions How to get a .org domain FAQ Is a .org domain only for nonprofits? While .org domains are strongly associated with nonprofit organizations, they aren't restricted to them. Any individual or entity can register a .org domain. However, because of its long-standing history, the public generally perceives .org sites as being for non-commercial or mission-driven purposes. This perception can help build trust and credibility for organizations that fit this model. Read more: .org vs .com vs .net Can I transfer my .org domain to another registrar? Yes, you can transfer your .org domain from one registrar to another. The process typically involves unlocking your domain at your current registrar, getting an authorization code (also known as an EPP code), and then initiating the transfer at your new registrar. The process is regulated by ICANN to ensure it's done securely, and it usually takes a few days to complete. Read more: How to transfer a domain name How much does a .org domain cost? The price of a .org domain can vary depending on the registrar. On average, you can expect to pay between $10 and $20 per year. Some registrars may offer promotional pricing for the first year. When you create a website with a yearly Wix plan, you often get a voucher for a free domain for the first year, which can be a great way to get started. Read more: How much does a domain name cost?

The perfect domain is just a click away:   claim your domain →  If you are on the hunt for a new domain name , a .shop domain is an excellent choice for any business website focused on eCommerce . This domain extension clearly signals your website's purpose, helping you attract customers who are ready to make a purchase. If you're creating a website , you can choose a .shop domain to build a strong brand identity centered around retail. It's memorable, relevant and tells the world you're open for business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: Is .shop a good domain? A .shop domain is a great choice for businesses that sell products. It clearly signals your site’s purpose, supports a memorable brand and offers more name options than crowded .com domains. With the right branding and website it helps build credibility, attract customers and set your store up for growth. What you'll learn: Who should use a .shop domain and when it’s a good fit How .shop compares to .com, .store, .online and .net Key benefits of a .shop domain for branding, credibility and availability Practical tips for branding and naming around a .shop domain How .shop works for local vs international businesses Steps to find, register and launch your .shop domain Common challenges and considerations before committing to .shop What is a .shop domain? A .shop domain is a generic top-level domain (gTLD)  that launched in 2016. It was created specifically for eCommerce businesses, online retailers and anyone selling products or services. Unlike more general domains like .com, the .shop extension immediately tells visitors what your website is all about: shopping. Learn more: What is a domain? Can you buy a domain name forever? What is a TLD? How to make an eCommerce website New gTLDs What is an example of a domain name? .co vs .com Is .shop a good domain? What is .ai domain? Who should use a .shop domain A .shop domain is a great fit if your main goal is selling products. It works best when people arrive ready to buy and expect to browse, compare and purchase. If sales are the heart of your brand, a .shop domain sets the right expectations from the get-go and helps you build a clear, commerce-focused home for your store. A .shop domain is a great choice if you're a: Retailer  selling things like clothes, beauty products, home goods or electronics Digital creator  selling downloads, templates, presets or courses Print-on-demand shop  making custom t-shirts, posters or accessories Creator or brand  with a merch store for your fans Niche store  that focuses on a specific audience, product or lifestyle Using .shop for international and local businesses For brands going global, .shop is a universal language that translates across borders. It shows customers everywhere that you’re open for business. Plus, it’s flexible enough to grow with you as you add more currencies, shipping zones and product lines. For local businesses, .shop can still be a great choice if your goal is online sales. Pairing it with your city or region in the domain name (like brooklynbooks.shop) helps highlight your retail focus and local relevance. However, if your target market depends more on local recognition or trust in country-specific domains, a ccTLD (like .co.uk , .de or .fr ) might perform better for SEO and customer confidence. .shop vs other ecommerce-focused domains Let's look at how .shop stacks up against other popular ecommerce choices. This guide will help you pick an extension that fits your goals, matches your brand and meets your customers' expectations. .shop vs .com .com is the most established and recognized domain extension globally. Customers instinctively trust it which can help with credibility and long-term brand recognition. The downside is availability—many concise and memorable names are already taken, which often forces businesses to add extra words, numbers or symbols. .com is versatile and works for any type of website but doesn’t explicitly signal ecommerce like .shop does. .shop vs .store Like .shop, .store is another ecommerce-specific option. It tells visitors your site is a place to buy products but is slightly less common and can feel less intuitive for some customers. It’s a great choice for niche markets, seasonal shops or when your ideal .shop or .com name is taken. Using .store with strong branding can still help you build a clear and professional identity. .shop vs .online .online is the broader option here. It works for ecommerce but doesn’t directly signal shopping. It’s a good fit for businesses combining selling with blogs, informational content or community features. Its flexibility is great if you plan to expand beyond retail, but you’ll need to work harder to make the commercial purpose clear to visitors. .shop vs .net .net is a general-purpose domain first made for networks and tech companies but people often use it when a .com name is taken. It’s well-known and trusted but doesn't scream “shopping.” When visitors see a .net domain they might not immediately know you sell products which can be less effective for a retail brand. Benefits of a .shop domain Main benefits include: Instant clarity:  When potential customers see .shop in your URL , they instantly understand your site’s function, creating a clear expectation and attracting an audience with strong buying intent, making it an intuitive choice for any retail-oriented venture. Enhances brand memorability:  A short, relevant domain name is easier for customers to remember. Pairing your brand name with .shop creates a catchy and intuitive URL that sticks in people's minds. For instance, ' yourbrand.shop ' is direct and easy to recall. Builds credibility and trust:  Using a domain extension that matches your business type makes your brand appear more professional and legitimate. Improves domain name availability:  With .com domains becoming increasingly saturated, the .shop extension opens up a new pool of options, giving you a better chance to secure a domain that perfectly matches your brand name without needing to add extra words or hyphens. Aligns your brand with growing trends: As of 2024, global online retail accounts for 20.1% of all retail sales worldwide   — pushing online shopping beyond one-fifth of total retail output. A dedicated domain extension like .shop signals to customers (and search engines) that your site is built for commerce, which aligns with the broader eCommerce growth trends. You may also be interested in: how to create an email with your domain . What a .shop domain offers Feature Description Purpose Clearly communicates that your site is for shopping. Branding Creates a memorable and relevant brand identity. Credibility Builds trust with customers looking for online stores. Availability Offers more name options compared to traditional TLDs. SEO Can positively impact search rankings for commercial queries. Best for Retailers, online stores and ecommerce businesses of all sizes. Common challenges of a .shop domain There are a few potential challenges to consider before you commit to the .shop domain: Less familiar than .com:  Some users might not be as familiar with newer extensions like .shop, which could lead to confusion or them mistyping your URL. Potential perception issues:  Although growing in popularity, some users may still perceive newer TLDs as less trustworthy than established ones like .org , .com or .net .  Building a professional website with clear website security features, like an SSL certificate , is important to overcome this. Limited to ecommerce:  The .shop domain is highly specific. If your business expands beyond retail into areas like blogging, educational content or corporate services, the .shop extension might no longer fully represent your brand's scope. Branding tips for .shop domains A .shop domain immediately signals your website is all about sales so your branding should reflect that. Here’s how you can make your .shop domain work for your store: Keep it short and sweet:  Stick to your brand name followed by .shop. A domain like urbanthreads.shop  is snappy and tells people exactly what to do. Own your retail vibe:  Use your .shop extension on social media and packaging. It reminds everyone your site is a store, not just a blog or a hobby. Cut the fluff:  You don't need extra words like “buy” or “storefront” when you have a .shop domain. Simple, punchy names feel way more professional. Name your niche:  If you have a specific focus, say it out loud. A name like veganbakes.shop  lets visitors know exactly what’s cooking before they even click. Keep it simple to spell:  choose a name that’s easy to type so your customers can find you without any typos. Examples of .shop domains "If your desired domain is already taken, consider using alternatives like .net, .shop or .info. These can still effectively represent your business. Another strategy is to add relevant keywords to your domain name like industry or location. This way, you can create a memorable and relevant domain name for your business." - Keren Friedlander, Product Manager at Wix Many brands are successfully using the .shop domain to create a strong retail identity. For example: netflix.shop :  The streaming giant uses this domain for its official merchandise store jasonderulo.shop :  This popular musician uses a .shop domain to sell his merchandise directly to fans.  wix.shop :  Wix uses this domain to provide resources and information specifically for business owners looking to build an online store Learn more: Types of domains What are custom domains? How to trademark a domain name How to get started with a .shop domain Choosing the right domain extension is easier than ever with Wix. Wix offers a wide variety of domain extensions and makes it simple to find ones that are available for your business. As you search, Wix recommends relevant domain extensions that match your brand, helping you discover the perfect fit—whether that’s .shop or another option, such as .xyz , .ai or .llc . With domain extensions for every industry and location, Wix gives you everything you need to secure a strong, memorable online identity. Ready to launch your online store with a .shop domain? Getting started is straightforward. With Wix, you can find and register your perfect domain name and build your website all in one place. Here’s a simple guide to get you going: Brainstorm your domain name Use a domain name generator Check for availability Register your domain Build your website 01. Brainstorm your domain name Think of a name that is short, memorable and reflects your brand. Try to use your business name if it's available. Learn more: How to choose a domain name 02. Use a domain name generator If you're stuck for ideas, a domain name generator can help you find creative and available options. Simply enter a few keywords related to your business. 03. Check for availability Once you have a name in mind, use a domain name search tool to see if it's available with the .shop extension. Wix makes it easy to find available domain extensions for your business. 04. Register your domain If your chosen name is available, you can register it right away. With Wix, you can even get a free domain for the first year with most yearly premium plans. Learn more: How to register a domain name 05. Build your website After securing your domain, it's time to build your online store. Wix offers a wide variety of professionally designed templates and powerful eCommerce tools to help you create a stunning and functional website. You may also be interested in: What's the best way to create an online store Best .com alternatives Is .shop a good domain FAQ Is a .shop domain good for SEO? Yes, a .shop domain can be good for SEO. While Google has stated that new gTLDs don't have an inherent ranking advantage, a relevant domain extension like .shop can help signal your site's content to both search engines and users. This can lead to a better click-through rate from users searching for products, which is a positive signal for SEO. Can I use a .shop domain if I'm not an ecommerce business? You can, but it’s not recommended. The .shop extension is universally understood to mean a site is for shopping. Using it for a non-retail purpose could confuse visitors and create a disconnect between their expectations and your content. It's best to choose a domain that accurately reflects your site's purpose. Is .shop better than .com for an online store? It depends on your goals. A .com domain is still the most recognized and trusted TLD. However, a .shop domain is more descriptive and immediately tells visitors you're an online store. If your preferred brand name is taken as a .com, .shop is an excellent alternative that clearly communicates your business focus.

Get your professional business email address →    Creating an email with your own custom domain name is a great way to look more professional and build trust with your customers. Instead of a generic address like yourbusiness@gmail.com , a custom business email address like contact@yourbusiness.com instantly ties your communications back to your brand. Having a professional email address connected to your domain name helps customers recognize your brand in their crowded inboxes. It’s a simple change that makes a big impact, strengthening your brand identity with every message you send.   This guide will walk you through exactly how to set up an email with your domain. Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. TL;DR: How to create an email with your domain Short on time? Here’s a quick overview of the steps to get your professional email address up and running. Steps Action 1. Choose a domain name Pick a name that reflects your brand and is easy for customers to remember. 2. Select an email hosting provider Find a provider that offers custom email addresses, like Wix’s integration with Google Workspace. 3. Connect your domain to your email host Follow the provider’s instructions to link your domain to their email service. 4. Create your email address Set up your new professional email, like info@yourdomain.com or yourname@yourdomain.com . Why is a custom domain email address good for your business? It makes sense to create a domain email address for a number of reasons. A custom domain email instantly elevates your professionalism, strengthens your brand identity and helps customers trust that they’re communicating with the real you. It also keeps your business communications organized, consistent and easy for clients to remember—giving you an edge in every inbox. “If a premium domain contains high-intent keywords—like "[City]InjuryLawyer.com"—it can boost search rankings, increase trust and drive organic leads. When potential clients search for representation, they click on what feels authoritative and local.” - Justin Lovely, owner of the Lovely Law Firm Injury Lawyers Benefit Why it matters Professionalism Builds trust and credibility with customers by showcasing a professional image. Branding Reinforces your brand identity with every email sent. Trust & credibility Customers are more likely to trust emails from a custom domain than generic ones. Control & security Offers better control over email accounts and enhances security. Scalability Easily create multiple email addresses for different teams or purposes. Improved deliverability Reduces the chances of emails being marked as spam. Competitive edge Helps you stand out from competitors using free email services. You may also be interested in: Email name ideas Domain name management Cheapest domain extensions Why choose Wix to host your custom domain emails? When you’re building a business, every detail should work together seamlessly. That’s why Wix offers custom business email addresses that keep your brand professional and consistent from the very first message. With Wix, you get a business email to match your domain, creating a cohesive identity your customers can instantly recognize and trust. Plus, Wix offers business email addresses with Google Workspace integration, giving you reliable tools and smooth communication all in one place. It’s more than just setting up an inbox—it’s building a unified, credible brand foundation. Explore more: What is Wix domains? Everything in one convenient place Managing your website and email from separate providers can get complicated. With Wix, you can connect your business email directly to the same platform you use to build and manage your site. This integration means less time spent switching between accounts and more time focusing on what you do best. Your website, domain and professional email all live together, managed from a single, familiar dashboard. Explore more: How to manage a website Look the part with a professional email An email address like info@yourbusinessname.com  instantly tells customers you’re serious about your work. It builds credibility and reinforces your brand every time you send a message. Using a custom domain email from Wix helps you move beyond generic email addresses, giving your communications a polished and professional feel that matches your website. Secure your communications In business, keeping your information safe is a top priority. Wix provides robust website security features to protect your email account from spam, phishing and other threats. You can feel confident knowing that your business communications are secure and your data is protected, allowing you to correspond with clients and partners without worry. Simple tools for easy management You don’t need to be a tech expert to manage your business email. Wix offers user-friendly tools that make setting up and managing your email accounts straightforward. You can easily create new email addresses for team members, set up mailboxes and manage your settings, all from your Wix dashboard. This simplicity empowers you to handle your email hosting confidently, no matter the size of your business. Explore more: Is Wix good for business email? How to create an email with your domain in 4 steps Creating a custom email address is a straightforward process. Here’s a breakdown of the four main steps you’ll need to follow. Choose a domain name Select an email hosting provider Connect your domain to your email host Create your email address 01. Choose a domain name Before you can create a custom email, you need a domain name. This is the web address people will use to find your website, like yourcompany.com . Your domain name is a core part of your brand, so it’s important to choose one that’s memorable, easy to spell and reflects what you do. Think about your business name and the services you offer. Try to keep it short and simple. A domain that's easy to say and type will help customers find you without any trouble. Once you have some ideas, use a domain name generator to check if they're available. Read more: How to choose a domain name I have a domain name, now what? 02. Select an email hosting provider Next, you'll need an email hosting provider. This is the service that will manage your emails. Many website builders and hosting companies offer email hosting as part of their packages. For example, Wix offers business email addresses with Google Workspace integration, which gives you access to a reliable email service along with other useful tools like Google Calendar and Drive. When choosing a provider, consider factors like storage space, security features and ease of use. You'll want a service that’s dependable and simple to manage. Look for providers that offer a straightforward setup process and good customer support in case you need help. Learn more: How much does a business email cost? 03. Connect your domain to your email host Once you've chosen a domain and an email provider, it's time to connect them. This step involves updating your domain’s DNS (Domain Name System) records to point to your email host. While that might sound technical, most providers make this process very simple with step-by-step instructions. If you purchase your domain and email hosting from the same company, like Wix, this process is often automated. If they are separate, you'll need to log into your domain registrar's control panel and add the MX (Mail Exchange) records provided by your email host. This tells the internet where to send emails addressed to your domain. 04. Create your email address With your domain and email host connected, you're ready for the final step: creating your email address. You can choose a prefix that suits your needs, such as info@, support@ or your own name like jane.doe@yourcompany.com . Creating multiple addresses for different departments can also help organize your communications as your business grows. Log into your email hosting account and follow the prompts to create new mailboxes. You’ll be able to set up your new professional email account, create a password and start sending and receiving messages. From here, you can also set up your email on your phone and computer for easy access. Learn more: What is domain history? What is domain privacy? What is a subdomain? Get your professional email with your domain today A custom email address with your domain name is a powerful tool for building a professional brand. It boosts your credibility, improves brand recognition and helps you organize your communications. Follow the steps in this guide, set up your own professional email and start making a great impression with every message you send. Ready to take the next step? Wix offers everything you need to get started, from a custom domain to a professional business email that will help your brand shine. You may also be interested in: Best domain registrars How to trademark a domain name How to create an email with your domain FAQs Is it necessary to have a website to get a custom email address? No, it's not strictly necessary, but it's highly recommended. You can purchase a domain name and email hosting separately. However, having a website that matches your email domain makes your brand look much more credible and gives customers a place to learn more about you. Can I create multiple email addresses with my domain? Yes, most email hosting providers allow you to create multiple email addresses (or "aliases") for your domain. This is useful for different departments, like sales@yourcompany.com  or support@yourcompany.com , and for individual team members. How much does it cost to create a custom email address? The cost can vary. You'll need to pay for a domain name (usually an annual fee) and an email hosting plan (often billed monthly or annually). Many providers, like Wix, offer bundled packages that include a domain, website hosting and a professional email address, which can be a cost-effective option.

The perfect domain is just a click away: claim your domain →   Understanding how to build a website starts with making smart choices, like selecting the right domain extension to build a solid foundation for your site. It plays a role in how your audience perceives your brand and how easily they find you. For example, a visitor will likely determine that a website ending in .edu is more trustworthy than a website ending in .zip. But with so many   domain  options available today, how do you choose the right one when   creating a website ? This comprehensive guide looks at everything small business owners, entrepreneurs and independent creators need to know about domain extensions—how they work, why they matter and how to choose the perfect one for   building a business website . Learn more: Is Wix a domain registrar? What is a domain extension? A domain name is essentially your website’s address on the internet, also known as a   URL . It’s what users type in their browser to reach your site (e.g., yourbusiness.com ). A good domain name or URL is easy to remember, reflects your brand and hints at what type of services or content users can expect. Domains are made up of two parts: Second-Level Domain:  This is your business name or unique identifier. Domain Extension (TLD):  The Top-Level Domain or the extension that appears after the dot. Learn more: What's the best domain extension for a personal website What is a TLD? How to get a .org domain Cheapest domain extensions In Wix.com , the  .com  is the domain extension of the Wix domain name. The most common domain extensions include .com , .net , .org , .co and .us. While the second-level domain identifies your brand, the domain extension shapes your online identity. Choosing the right extension builds trust and signals professionalism. New to domains? Learn the basics of  what is a domain  and  how to choose a domain name . Types of domain extensions and uses Domain extensions come in many varieties, each serving different purposes. Understanding the   types of domains  and their categories can help you find the best fit for your online goals. Generic top-level domains (gTLDs) These are the most common domain extensions that serve general purposes. They include: .com  for businesses or commercial entities. .org  for organizations and nonprofits. .net   historically used for network-related companies but often used more broadly today. Learn more about what .net is . Sponsored top-level domains (sTLDs) These are restricted extensions sponsored by specific organizations or communities. Examples include: .gov  for government websites. .edu  for educational institutions. .mil  for military organizations. Country code top-level domains (ccTLDs) These extensions are specific to particular countries or regions.  ccTLD s  are ideal for businesses targeting a local audience and want to build trust within a specific geographic area. Some examples are: .ch  (Switzerland) .uk  (United Kingdom) .nl  (Netherlands) Learn more about cctld meaning. New generic top-level domains (new gTLDs) These are modern extensions created to expand domain options beyond traditional choices.   New top-level domains  are often industry- or niche-specific, such as: .tech  for technology companies. .store  for online retailers, and is .shop a good domain for selling online? .blog  for content creators and bloggers. Restricted domain extensions Some domain extensions are open to anyone (e.g., .com), while others you need to meet certain criteria to purchase one of these domain name extensions. Many of them have been paid for (sponsored) by an organization or set aside for certain groups. For example, .gov  requires verification that the user represents a government entity. Why are domain extensions important? Choosing the right domain extension is more than just a detail—it’s a key part of your brand. It shapes how people perceive your business and can even impact your website’s online visibility. The best domain extension is the one that aligns with your brand, vision and audience’s expectations. Make it count—your domain name and extension are the foundation of building a strong, memorable online presence. Here’s how domain extensions can impact your brand: Enhance brand perception Your domain extension can impact how potential customers perceive your business. A .com domain is often associated with credibility and professionalism, while a more niche-specific extension like .tech or  .shop  may signal expertise in a particular industry. Consider what message you want to convey to your audience and choose an extension that aligns with your brand's values and image. Boost visibility on search engines While the domain extension itself doesn't directly affect SEO, it does play a role in how search engines rank websites. For example, country-specific extensions lik e  .mx  or  .fr   are more likely to rank higher in local search results for users in those areas. Additionally, having a unique or relevant domain extension can help your website stand out in search engine results pages, ultimately driving more website traffic . Target customers geographically Country code top level domains (ccTLDs) can help target a specific geographic audience. This is especially important for businesses that operate in one or a few countries and want to establish trust and credibility with local customers. They also convey a sense of pride of place, showing customers that your business is rooted in and dedicated to their region. Drive creative marketing and engagement New gTLDs offer a great opportunity for creative branding  and  marketing strategies . They can make your website memorable, unique and stand out from the crowd. For example, a restaurant may use a .menu extension, or a photographer might opt for a .gallery extension to showcase their work. These extensions are also perfect for promoting loyalty programs, such as a  .club  for exclusive member benefits, or driving sales with a .sale extension for discounts and offers. These creative uses can serve as calls-to-action in marketing campaigns, driving engagement with potential customers. Highlight your offering In some cases, certain domain extensions can immediately reflect the type of business or service you offer. For example, businesses related to technology might use a .tech extension to convey their expertise in that field. A .store extension may make it clear that your business is an eCommerce store. These types of extensions can help potential customers quickly understand what your website has to offer. Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. Tips for choosing a domain extension With so many options available, choosing the best domain extension for your business can be overwhelming. When choosing a domain extension, keep the following tips in mind: Consider your website purpose and audience Think about your website's purpose and the audience you want to attract. If you're a local business targeting customers in a specific region, a country code TLD (ccTLD) could be ideal. For businesses with a global audience, a more general extension like .com or .net may be a better fit. Other popular TLDs include .info , .org , .co , .edu, .biz , .gov and .tv . Research competition and trends Take a look at what domain extensions your competitors are using and research current industry trends. This can help you choose an extension that sets you apart from the competition while also staying relevant in your industry. Explore all options Don't be afraid to think outside the box and explore all available options. While .com may be one of the   most popular domain extensions , there are many other creative extensions that can add value to your brand and website. Consider using a domain checker tool, or WHOIS , to see which extensions have available names that align with your business's brand and vision. Check pricing and renewal fees Some domain extensions cost more to register or renew. Older extensions, like .com, tend to be more affordable, but available names may be limited. Pricing depends on factors like popularity, typical buyers and how new the extension is. For example, .io, .ai and .tech are popular with tech companies and often come with a higher price tag. Consider these costs when choosing your domain extension to find one that fits your goals and budget. Learn more: What's the easiest way to get a domain? Keep it simple and memorable Choose a domain name and extension that’s simple to remember and easy to type. Avoid long or complex extensions that might make it harder for people to find your website. Make sure it’s easy to say, too—your domain should be something anyone can share effortlessly in a conversation. Be wary of trademark infringement It's essential to avoid using domain extensions that can infringe on trademarks or copyrights. It not only puts your business at risk but can also damage your brand's reputation. Before registering a domain name with a specific extension, research if that extension is associated with any existing trademarks or brands. Read our guide on how to trademark a domain name for a more in-depth exploration. Register multiple extensions for brand protection To safeguard your brand and prevent others from using similar domain names, consider registering multiple extensions that represent your business. This can help prevent confusion among customers and protect your brand's online presence. Learn more:   How to register a domain name Expert tip from Einat Shafir, product manager at Wix: "Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable."  How much does a domain extension cost? The   domain name cost   varies depending on the type of extension and where you are registering it. Prices can range from a few dollars to hundreds of dollars per year for registration and renewal fees. Highly sought-after domain names that are short, memorable, or use popular keywords can significantly drive up prices. Additionally, some registrars may offer discounts or promotions for certain extensions. It's important to research different registrar options and compare prices before making a decision. Keep in mind that there may also be additional fees for   domain privacy  protection, deciding to learn how to create a business email or other add-on services. Learn more: How much does a domain name cost? Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passport , securing a custom domain was one of their first steps. Erica had experience creating online portfolios on Wix from her modelling days in the 2000s, so Wix was their first choice for building a professional website. “I've seen the progression of what you can do with Wix over the years—and it's crazy,” she says.   Choosing the right domain—and pairing it with a clear, easy-to-remember extension—helped establish credibility, build trust with their audience and make their brand memorable online. Because they’d already been sharing content under #paperplanesandpassports , finding the matching domain with a strong extension connected their brand identity to a professional website. Why trust Wix’s domain experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Guide to domain extensions FAQ How many domain extensions are there? There are currently over 1,500 domain extensions available, with new ones being added regularly. Some popular options include .com, .net, .org and country code TLDs like .uk or  .ca . There are also many niche-specific extensions like .photography, .pizza, or .yoga. You can see the entire list on the   Internet Assigned Numbers Authority (IANA)  website. Who's in charge of domain extensions? Domain extensions are regulated and overseen by the   Internet Corporation for Assigned Names and Numbers (ICANN) . ICANN oversees the management and administration of the   domain name system (DNS)  and is responsible for approving and regulating top-level domains (TLDs). Can I create my own domain extension? Yes, you can create your own domain extension, but it’s a challenging and costly process. To launch a new TLD, you’ll need to meet ICANN’s requirements, invest significantly and have the technical expertise to operate as a registry. For most individuals and small businesses, this might not be practical. However, there are plenty of existing domain options to help you build a strong online presence without the complexity. Can I change my domain name extension? Yes, you can   change a domain name  extension by registering a new domain with the desired extension and setting up a   redirect domain  to ensure traffic from your old domain points to the new one. Keep in mind that this may cause confusion for existing customers. It's important to carefully consider all factors before changing your domain extension. What if someone is impersonating my brand by using a domain extension? If you believe someone is infringing on your trademark or brand by using a similar domain name with a different extension, you can file a complaint with ICANN. This process allows for the resolution of disputes over domain names that are alleged to be used in bad faith for   domain squatting . You may also consider consulting with an intellectual property lawyer for further assistance.  What is the best domain extension to use? The best domain extension depends on your business type and what your website is for. com is the oldest and more popular and because of this is often most trusted for businesses. .org suits nonprofits, while .net is good for tech-related sites. Country-specific extensions (e.g., .uk, .ca) work for local businesses. Newer extensions like .tech, .ai or .store help with branding if you're a technology company or online store.

The perfect domain is just a click away:  claim your domain→  Most people choose a domain name for business thinking it’s a one-and-done deal, but I’ve seen many outgrow their domain names or run into issues they didn’t see coming. Whether you’re ready to buy a domain  or start fresh with a free website builder , it’s better to address potential problems early than fix them later. In this blog, I’ll help you decide when it’s time to finally face the music and make a change. Here are the top reasons why you might want to consider switching your domain name for business, based on my experience. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain name for business Choosing the right domain name for business is more important than you might think. A confusing, hard-to-remember or outdated domain can hurt branding, SEO and credibility. And if you’re learning how to make a website , this guide will help you spot the warnings signs and show you what to do about it. Key signs your domain might need a change Customers can’t spell or remember it easily. Domain extensions that hurts credibility ( .shop vs .com / .net ). It doesn’t reflect your brand clearly. Poor search engine rankings or SEO penalties. Too similar to another brand’s domain. You’re rebranding or expanding. Issue What to look for Quick fixes Hard to remember Misspellings, long URLs Shorten, simplify, remove hyphens/numbers TLD hurting credibility Unfamiliar extensions Consider .com, .net or widely accepted alternatives Doesn’t match brand Extra words, outdated keywords Secure premium or exact-match domain Low SEO performance Poor rankings, old penalties Audit domain history, set up 301 redirects Too similar to another brand Confusing or trademark conflicts Choose a distinct name, check trademarks Rebranding/expanding Business growth or new focus Update domain, redirect old URLs, secure misspellings & social handles Pair your domain with a professional business email  to boost credibility and keep your brand consistent. 6 signs your domain name for business needs an update If you’re wondering whether your domain name for business is holding you back, here are the key issues to look out for. We’ve also included relevant domain name statistics  to help you understand trends and see how your site compares. Jump to the section most relevant to you: Customers can't spell or remember your domain Your domain extension hurts credibility Your domain doesn't reflect your brand Your site isn't ranking well in search engines Your domain is too similar to another brand's You're rebranding or expanding 01. Your customers can’t spell or remember your domain name The logic here is simple. If your customers struggle to spell or recall your domain, then they’re less likely to end up on your site. Understanding what is a domain  can help you see why this matters, it’s more than just an address; it’s a key part of your brand identity. One way to see if you’re experiencing this issue is by looking at search trends. Do you see people frequently misspelling your domain on Google or on social media?   Alternatively, ask your customers for direct feedback or look at referral traffic for an idea of how many people are finding your site organically. Adam Garcia, founder of TheStockDork.com , once told us, “Last year alone, our domain name helped drive over 100,000 organic visits, since people actually remember and type it directly, rather than having to search for us on Google.” As Adam points out, your domain is a marketing asset. Make sure it’s serving you well. Tips for fixing this issue: Keep your domain name short, and snip out words like “the” if they’re nonessential. According to Wix data, the average domain length is 20 characters, including the “.com”/TLD. Use common words as opposed to jargon or complicated phrases. Avoid numbers and hyphens if you can help it (they’re easy to forget or mix up).  When implementing marketing strategies , use title capitalization to make the URL  more readable (for example, “BestCoffeeShop.com” versus “bestcoffeeshop.com”). If your domain is the same name as your business but is hard for people to remember, try a shorter abbreviation (just like how American Eagle Outfitters use ae.com). Learn more: Guide to domain extensions Cheapest domain extensions Most popular domain extensions Best domain extension for personal website What is an example of a domain name Can you buy a domain name forever? How to check if a domain name is available 02. You have a domain extension that’s hurting credibility These days, there are a number of different top-level domains ( TLDs ) you can choose from. There’s .ai , .shop, even .xyz . But while some TLDs, like .shop, can act as helpful descriptors, others might look awkward or unprofessional to your customers. From my experience, a .com domain  and a .net domain  remain the most universally accepted TLDs. That said, if you’re creating a website for a nonprofit or other organization, .org extensions are great too.  At the end of the day, it comes down to your core audience and how they perceive a specific TLD. If you use an uncommon TLD and see lower-than-average click-through rates (CTR) on your online ads or posts, this might indicate that people don’t quite trust your domain. Or, if you notice that you’re the only one in your industry using a specific TLD, you might want to consider switching to a more familiar extension.  Tips for fixing this issue:  A/B test other TLDs by running the same campaigns with a different domain. Do you see any changes in user engagement? If possible, buy your domain with multiple extensions (e.g., einat.com and einat.net) to connect them all to your site and protect your brand.  View more domain name trends , explore .org vs .com  or see the best .com alternatives  (according to business owners).  03. Your domain doesn’t reflect your brand  When you’re starting a business website and learning how to register a domain for the first time, you might end up throwing in an extra word or punctuation mark to get a domain that matches your brand the closest.  For example, before Dropbox landed dropbox.com, it used getdropbox.com to avoid paying a load of money for the cleaner, more direct URL. However as the company grew, it found that more and more people were searching dropbox.com (without the “get”), and they were thereby losing valuable web traffic. Finally, in October 2009, TechCrunch reported , “Dropbox Acquires The Domain Everyone Thought It Had.”  In the same vein, if you find yourself stuck with a second-best domain, ask yourself if it’s time to make a change.  Tips for fixing this issue:  While .com remains king, using another widely accepted TLD like .co or .net could help you secure an exact-match domain name if the .com version is taken. Consider using a country-code TLD as another alternative to .com. Sometimes, premium domains are worth their price. As Cyrus Partow, CEO of ShipTheDeal.com notes, “I found that investing $250 a year in ShipTheDeal.com was worth every penny since it perfectly matches our brand…After trying cheaper alternatives with hyphens and longer names that confused customers, I realized a clean, memorable domain actually saves money in marketing and builds more trust with shoppers.”   Try a domain name generator  to spark ideas or do a domain name search  to see what’s available and secure your ideal URL today. 04. Your site isn’t ranking well in search engines In some cases, different types of domains can actively work against your SEO goals. For instance, if your domain includes irrelevant or outdated keywords that no longer reflect your offerings, search engines may misinterpret what your site is about. This can, in turn, lead to lower rankings and less qualified traffic.  In another instance, a domain might carry a history of spammy behavior or SEO penalties from a previous owner. This type of history can be difficult to fully recover from and may continue to suppress your visibility in search results. Even beyond technical SEO, a confusing or untrustworthy-looking domain can negatively impact your CTR, which search engines pay attention to. Switching to a cleaner, more relevant and brandable domain can help reset your SEO standing and bring in more qualified traffic.  Tips for fixing this issue:  Audit your domain history  using WHOIS Lookup  (to check for frequent ownership changes that could have left behind a negative footprint) and Google Search Console (to see if any penalties have been applied). Evaluate your current domain rankings and keyword relevance using a tool like Semrush. Consider switching to a fresh, brandable domain. Make sure to set up 301 redirects, update all internal links and follow other best practices for how to change a domain name . Learn more about domain management ➔ 05. Your domain is too similar to another brand’s  If your domain resembles a competitor’s or an existing brand’s too closely, you risk confusing visitors and facing legal issues.  As an example, let’s say you’re launching a wellness brand with the URL GlowNaturals.com, only to find out there’s a massively popular skincare company called Glow Natural. It’s likely that consumers will mistype your URL, assuming you’re affiliated with Glow Natural. Search engines might similarly struggle to differentiate your brand. Worse, you could end up with a trademark dispute on your hands. Even if things don’t escalate legally, the brand confusion could hurt your credibility and make it nearly impossible to build a strong identity.  If people constantly ask, “Wait, are you the same as…?,” that’s a pretty clear sign that it’s time for a more distinct domain name. Using domain privacy  when registering your new domain can also protect your personal information and keep your ownership secure during this process. Tips for fixing this issue:  Before making any changes, test your current domain with real people. Ask friends, colleagues or potential customers what they think of your name and if it reminds them of anything else. Do a thorough trademark search on your new name. Search national and international trademark databases to ensure you're not encroaching on someone else's brand. Claim matching social media handles and domains, staying consistent across platforms reinforces your brand and prevents confusion. 06. You’re rebranding or expanding If your business has outgrown its original name or focus, it’s time for your domain to catch up.  Maybe you started as a local business, and now you’re expanding to a global audience. Or, perhaps you’re heading in the same direction as Dunkin’, which dropped the “Donuts” from its original name (Dunkin’ Donuts) to reflect its expanding product line and its dreams of being known as a beverage company.  Your domain should ultimately appeal to the right audiences and reflect where your brand’s headed. Tips for fixing this issue:  Choose a domain that reflects your future, not just your past (read my tips for future-proofing your domain ). Try it out in conversation and consider a soft launch, where you slowly introduce your new domain to your customers or select focus groups.  Announce the change clearly. Let your audience know what’s changing and why.  When rebranding your website, update your email addresses, social profiles, marketing materials and anywhere else that uses your old domain. When moving to a new name, register (and redirect from) common misspellings and other extensions (like .net domain ) to avoid confusion and keep copycats at bay. Also, consider keeping your current domain if it closely matches your new one. This can help you avoid losing SEO equity and traffic from loyal visitors who may still type in your original URL. Sign up for Wix  today and get the perfect domain name in minutes  ➔ Domain name for business FAQ What is a domain name for business? A domain name for business is your website’s address on the internet (like YourBrand.com) that represents your brand online. It’s a key part of your identity and can affect branding, SEO features and customer trust. How do I know if my domain name for business isn't working? Signs your domain name for business may need an update include: Customers can’t spell or remember it It doesn’t reflect your brand Poor search engine rankings Confusion with other brands Outdated domain extensions Should I buy a domain for my business? Yes, buying a domain gives you full control over your online brand, protects your business from competitors and helps with credibility. You can purchase one directly or secure multiple extensions to protect your brand.

Get started Dropshipping today When starting an online business , you're faced with a crucial decision—choosing the right business model that aligns with your goals, resources and market. Two popular models dominate online selling— eCommerce and dropshipping . Both have reshaped how businesses sell products and how consumers shop but they come with distinct features and considerations. Ecommerce has become synonymous with online shopping, providing a digital space where customers can browse and purchase products from the comfort of their homes. It's a broad term that encompasses various types of online selling activities. On the other hand, dropshipping is a specific eCommerce model where you sell products without holding any inventory. Instead, when a customer makes a purchase, the order is fulfilled directly by a third-party supplier. The importance of selecting the right model cannot be overstated—it can mean the difference between thriving eCommerce business success or frustrating stagnation. Your choice will impact everything from your day-to-day operations to long-term business scalability. As you read on, you'll gain insights into each model's nuances, helping you make an informed decision for your online store. Ready to launch your online store? Use an AI store builder  to get started quickly and set up your eCommerce or dropshipping business with ease. What is eCommerce? Ecommerce, or electronic commerce, refers to the buying and selling of goods or services using the internet. It encompasses a range of different business models, including online retail, marketplaces and online auctions. The key characteristics of eCommerce include the ability to process transactions online, digital product catalogs and the use of electronic payment systems. Learn more: eCommerce advantages and disadvantages Benefits of eCommerce Complements physical retail : Ecommerce can complement your brick-and-mortar store by providing an additional revenue stream and expanding your customer base beyond geographical limitations. Offers more options to retailers and consumers : By starting an online store , you can offer a wider range of products without worrying about shelf space. Cheaper to run compared to traditional retail : Operating an online store typically requires lower overhead costs than a physical shop since you can save on expenses like rent and utilities. Drawbacks of eCommerce End-to-end management requirements : Starting an eCommerce business means you're responsible for every aspect of the operation, from website maintenance to order fulfillment — all of your ecommerce management . Physical space for storage : Unless you dropship or use a fulfillment service, you'll need space to store your inventory. Risk of product obsolescence : With rapidly changing consumer trends and technology, there's always a risk that your products may become outdated quickly. Intense competition in the eCommerce space : The low barriers to entry mean that many businesses are vying for attention in a crowded online marketplace. What is dropshipping? Dropshipping is a streamlined form of retail business where the seller accepts customer orders but doesn't keep goods sold in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, you, the seller, don't have to handle the product directly. Benefits of dropshipping No premises or contact with stock required : When starting a dropshipping business you don't need to invest in a warehouse or handle products, which reduces your initial investment significantly. Lower staff requirements : With no physical store or warehouse management, you can operate with fewer employees. Dropshipping as a gateway to international markets : Without the need for physical presence or inventory in different regions, you can easily sell to customers around the world. Drawbacks of dropshipping Low profit margins and limited quality control : Since you're buying dropshipping products from third parties, there's less room for markup. Additionally, not handling the products yourself means you have less control over quality. Challenges with refunds, returns, and delivery timelines : You're dependent on your dropshipping suppliers ' reliability and efficiency, which can affect customer satisfaction if issues arise. Limited control over the entire process : From stock levels to shipping logistics, much of your business relies on third-party suppliers' operations. Dropshipping vs. eCommerce: a complete analysis When comparing dropshipping to traditional eCommerce, several key factors come into play. Each model offers different approaches to inventory management and shipping logistics . Understanding these differences is crucial for deciding which path aligns with your business strategy and your funds. Inventory management In dropshipping, you don't own inventory instead, your supplier maintains the stock and fulfills orders. This can be less risky because you don't invest in inventory upfront. However, it also means you have less control over stock levels and availability. Conversely, with a traditional eCommerce model, you purchase and maintain your own inventory. This requires more capital investment but gives you complete control over your stock. You can control product availability and manage your inventory according to sales trends and customer demand. Cost Dropshipping typically requires a lower initial investment since there's no need to buy inventory or secure storage space when starting a business this way. Your primary costs will be setting up your online store and marketing your products. Ecommerce, on the other hand, involves higher startup costs due to purchasing inventory, warehousing, and potentially hiring staff to manage these operations. However, owning your inventory can lead to higher profit margins since you can buy products in bulk at wholesale prices. Shipping and logistics Dropshipping simplifies logistics as the supplier is responsible for shipping products directly to customers. This means you don't have to deal with packaging or shipping logistics yourself. In an eCommerce setup where you own the inventory, you're in charge of the entire order fulfillment process. While this adds complexity, it also allows for more personalized packaging and potentially faster shipping times if you manage your logistics efficiently. Customer experience Your ability to provide a positive customer experience may differ based on the online business model you choose. With eCommerce, having direct control over fulfillment can lead to better customer service interactions. Owning the entire process in an eCommerce setup allows for stricter quality control measures and more reliable delivery timelines compared to dropshipping. Profitability and business viability When it comes to the bottom line, both dropshipping and eCommerce have the potential to be profitable. However, their paths to profitability and factors affecting business viability differ significantly. Understanding these can help you determine which model might be a better fit for your financial goals. Is eCommerce more profitable than dropshipping? Ecommerce can be more profitable than dropshipping due to higher margins on products you buy wholesale and sell at retail prices. With full control over inventory and pricing, you can optimize your profit margins. However, this also means taking on more risk if products don't sell as expected. Dropshipping offers lower profit margins since you're essentially a middleman between the supplier and the customer. The key to profitability in dropshipping lies in finding unique products with less competition and effectively marketing them to create demand. Exploring alternative profitable business models Beyond traditional eCommerce and dropshipping, there are other models like subscription services, digital products or selling unique handcrafted goods that can also be highly profitable. These models often have lower overhead costs and can provide recurring revenue. Addressing profitability and dropshipping concerns To increase profitability with a dropshipping business: Select niche products : Focus on items that are not widely available or that cater to a specific interest group. Build strong supplier relationships : Negotiate better prices or faster shipping with reliable suppliers. Optimize your online store : Ensure your website is user-friendly and optimized for conversions. Leverage effective marketing strategies : Use targeted advertising and social media to reach potential customers. Legal and ethical considerations Navigating these is crucial for any business and this holds true for both dropshipping and eCommerce. Understanding these considerations can help you build a reputable business that complies with laws and respects ethical standards. Dropshipping is a legitimate business model recognized by many countries around the world. It's not illegal as long as you operate within the framework of the law, which includes: Product compliance : Products must meet the safety standards and regulations of the countries they are sold in. Paying taxes : You're required to declare your income and pay taxes according to your local laws. Being transparent with customers : Honesty about shipping times, product sourcing, and return policies is essential. Ecommerce vs. dropshipping: choosing the right model for your business Deciding between dropshipping and eCommerce is an important choice that can shape the trajectory of your online business. To make this decision, you need to consider various factors, including your budget, business goals and the level of control you want over your operations. Initial capital : Dropshipping requires less upfront investment compared to eCommerce, which may be crucial if you have limited funds. Business involvement : Consider how hands-on you want to be with your business. Ecommerce demands more involvement in managing inventory and fulfillment. Scalability : Think about how quickly you want to scale your business. Dropshipping can be scaled up more easily due to its lower overhead costs. Scenarios where dropshipping might be the better option Dropshipping could be ideal for you if: You're new to online retail and want to start with minimal risk. You wish to test the market with different products without significant investment. You prefer not to deal with physical inventory or fulfillment logistics. Scenarios favoring an eCommerce fulfillment model On the other hand, traditional eCommerce might suit you better if: You have access to capital for inventory and warehousing. You're looking to build a brand with private-label products. You desire more control over product quality, stock levels and shipping processes. Dropshipping vs. eCommerce FAQ Why can dropshipping be less profitable compared to eCommerce? Competitive pricing : With many dropshippers selling similar products, you may need to keep prices low to stay competitive. Supplier costs : You pay a premium to suppliers for storing and shipping products, which cuts into your margins. Marketing expenses : To stand out, you often need to spend more on marketing. What types of eCommerce businesses could be more profitable than dropshipping? Selling handmade or unique items : Products that are unique or handcrafted can command higher prices due to their perceived value and uniqueness. Offering digital products or services : These have minimal overhead costs and can be sold repeatedly without restocking. Subscription models : Providing ongoing value through subscription boxes can generate recurring revenue and improve profitability.

The perfect domain is just a click away: claim your domain →   Different industries need different domains. A tech startup, a wellness clinic or an online shop can benefit from domain extensions that align with their audience and purpose. So what are the most common industry domains, and how do you choose the one that fits your business best? TL;DR: the most common industry domains Your domain name extension can tell people a lot about your business before they even get to your site. Some extensions are super familiar while others can clarify your industry, location or focus. Choosing the right one is about balancing recognition, relevance and ease of use, all while thinking about your long-term goals. What you'll learn: The go-to domain extensions for any industry How specific TLDs help people understand your business Why .com might be better than a niche option The perks of location-based domains for local success What really builds trust and helps people find you online Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. What are industry domains? Industry domains are domain extensions tied to a specific field or type of business. Instead of using a general option like .com, you use an extension that reflects what you do, such as .tech for software companies, .shop for retail or .health for healthcare services. The extension itself adds context so people understand your business before they even visit the site. These domains help clarify your focus, especially when your business name is broad or abstract. For example, northstar.consulting signals professional services while northstar.media points to content or production. Learn more: What is a domain name How to choose a domain name How to register a domain Found the perfect name for your business? Lock in your domain  before someone else does. The five most common domain extensions  Not all top-level domains (TLDs) carry the same weight. Domain name trends show that a small group of extensions continues to dominate because people recognize them, trust them and type them instinctively. Here are the five most most popular domains and why they work so well for businesses today. 01. .com  The  .com  domain extension is the standard go-to choice for businesses worldwide. Widely recognized and trusted by users, it adds credibility to any brand, making it a popular and reliable option.  Learn more: What is .com domain What is TLD 02. .org Originally created for non-profit organizations, the .org extension has evolved into a popular choice among businesses looking to establish trust and credibility in their industry. It's also widely recognized by internet users as a sign of legitimacy. Learn more: How to get a .org domain 03. .net Short for network, the  .net  extension was originally intended for network-related websites like internet service providers or networking companies. But it has expanded to include any type of website and is often used by tech companies and startups. Learn more: What is .net domain 03. .xyz The .xyz domain is a flexible modern option that works across industries. It’s often easier to find short available names which makes it popular with startups, tech companies and emerging brands. Because it isn’t tied to a specific niche or location, .xyz is great for businesses that plan to grow or evolve over time. It might not feel as familiar as .com but it signals originality and works perfectly for digital-first and innovation-focused brands. 04. .info The  .info  domain extension was created for informational websites, making it a popular choice for  starting a blog  and educational sites. It's also affordable, making it an appealing option for small businesses on a budget. Wix makes domain transfer  easy, with free SSL, reliable hosting, privacy options and 24/7 support. Common domain extensions for specific industries  Each industry has unique needs and audiences, which is why finding the right domain name extension matters. If you primarily serve a local community, it may be beneficial to use a country code top level domains like .us or .uk. Below are suggestions across various industries to jumpstart your brainstorming process.  Technology Health and wellness Finance Retail and eCommerce Real estate Education Hospitality and travel Creatives 01. Technology  Ideal for startups and businesses in software, IT, and digital innovation. .tech   .io  .ai  .site .cloud   Learn more: What is .ai domain 02. Health and wellness  For healthcare providers, fitness experts, and wellness-related businesses. .health  .clinic  .coach .yoga .fit   03. Finance   Suitable for banks, financial advisors, and any industry related to finance. . finance   .money  .co .bank  .invest  .loan  04. Retail and eCommerce  Perfect for businesses  making an eCommerce site  focused on selling products or services online.  .shop   .store   .biz .online .sale  Learn more: Is .shop a good domain? Cheapest domain extensions 05. Real estate   For real estate agents, brokers, and businesses related to property management.  .realestate  .properties  .house  .condos  .build 06. Education  These options are tailored to the learning field, from online courses to schools and coaching centers. .edu  .academy  .school  .training   .wiki Learn more: How to check if a domain name is available 07. Hospitality and travel  For hotels, travel agencies, tourism-related businesses, and those  starting a business  in the travel industry. .travel  .hotel  .vacations  .flights  .cruise  08. Creatives  Artists, designers, and photographers can opt for creative extensions to show off their skills.  .art .design .photography .media .blog " There’s a positive correlation between clear and relevant domain names and strong online visibility. A thoughtfully chosen domain name directly impacts a brand’s exposure. " - Karen Friedlander, product marketing manager at Wix Tips for choosing the perfect domain name  With so many extensions and options available, making the right choice comes down to strategy. Keep these points in mind to ensure your domain represents your brand effectively and resonates with your target audience. Read also: 23 business owners share their worst domain naming mistakes Keep it short and memorable  Avoid long or complicated domain names. A concise domain is easier for users to remember and type. Ideally, keep it under three words.  Reflect your brand  Your domain name is a representation of your business. Use your company name, combine it with a relevant keyword, or pick something that highlights your unique value proposition.  Choose the right extension  Always aim for an extension that matches your business’s goals and industry. Start with .com for universal recognition but don’t hesitate to explore niche extensions if they better align with what you do.  Make it easy to spell and pronounce  Complex spellings can confuse potential visitors and lead to missed traffic. Always test your domain to ensure it’s intuitive to spell and say.  Prioritize uniqueness  Steer clear of names similar to existing brands to avoid confusion or legal issues. Use resources like  a domain name search tool  to ensure your choice is available and unique.  Consider SEO implications  Keywords in domain names can improve your website’s ranking, especially for local businesses or niche services. But focus on clarity first; overly keyword-stuffed names can come across as spammy.  Use a domain name generator  Stuck for ideas? Tools like the  Wix domain name generator  can provide creative suggestions based on your business name or industry keywords.  Ready to jumpstart your business? Try our website builder  for free. When to use niche vs general TLDs A .com is still the most recognized and trusted domain extension making it the go-to for businesses targeting a broad audience. It’s ideal if your brand relies on credibility and memorability especially for consumer-facing products or services. But niche TLDs can add context and clarity. For example a designer using studio.design immediately communicates the service offered while a financial advisor using invest.finance signals expertise. Niche TLDs also help if your preferred .com is taken letting you create a shorter more meaningful domain. When choosing consider your audience’s familiarity with niche TLDs. Avoid TLDs that are uncommon or confusing; a highly creative extension might look clever but reduce recall and type-in traffic. Test your domain with friends or colleagues to ensure it’s easy to spell and communicate verbally especially for extensions that aren’t yet mainstream. Learn more: Best domain name registrars What are the custom domains How much does a domain name cost Local or country-specific domains Country code TLDs (ccTLDs) like .uk .ca or .de are great when your business operates mainly in one region. They tell users your services are local which builds trust and can influence their decisions. They also improve local SEO since search engines prioritize ccTLDs for searches in that country. For example a UK eCommerce store using shop.co.uk may rank better for UK-based queries than shop.com and a Canadian clinic using wellness.ca signals both trustworthiness and locality. Local domains also work well when combined with industry-specific TLDs. A Canadian fitness studio could use training.fit.ca blending industry relevance with a clear regional focus. If you're running a multi-region business you might want to register multiple ccTLDs and redirect them to your main domain. This helps you capture traffic in different markets without creating duplicate content issues. It’s a good idea to stay on top of renewals DNS and privacy for multiple ccTLDs to prevent accidental loss or confusion. Learn more: Domain name statistics What is domain authority? What is domain protection? How to build a website How to check if a domain name is available Common industry domain names FAQ What’s the difference between domain extensions like .com, .org, and .net? These extensions indicate your site’s purpose and sometimes its target audience. For example, . com vs .org vs .net  can highlight different uses: .com is ideal for general-purpose businesses, .org works best for non-profits, and .net is favored by tech companies. Is it okay to use newer or less common extensions? Yes, as long as the extension aligns with your brand and audience. For example, a creative agency might benefit from a  new top-level domain  like .studio more than .com because it directly communicates their niche. What’s the best domain extension for a small business? .com is still the safest choice because people recognize it instantly and trust it by default. If it’s unavailable, alternatives like .co or a clear industry extension can work as long as the name is easy to remember and type. Should I use an industry TLD? Industry TLDs like .shop, .design or .health add instant context and help explain what you do. They work best when your audience already understands the extension and your business focus is unlikely to change soon. Are some domain extensions confusing or risky? Less familiar extensions can confuse people or look untrustworthy, especially if your audience isn't in the tech or startup world. The risk here is about how people see your brand and if they can easily remember your name. Do domain names affect SEO? Your extension won't directly boost your search rankings but a clear and relevant domain can get you more clicks and build brand recognition. Search engines care more about the quality of your content and your site's authority than the TLD you choose. Are certain extensions more trusted by users? Yes. For most people, .com, .org and .net are still the most trusted extensions. Niche extensions can build trust too, but only when they clearly match your industry and feel like a deliberate choice.

Bring your inspiration to life with a Wix website → Trends come and go faster than ever these days, and it can be tough to keep up. Web design is no exception—what’s fresh today might feel outdated tomorrow. That’s why Wix created an internal Trend Library. This resource helps our designers stay updated on the latest trends, making sure our templates and design strategies are always a step ahead. To help you stay ahead in this ever-changing landscape, we’re bringing you insights from Trend Library content strategist Michelle Klein. For every modern website design trend we explore, we’ll highlight a Wix user who’s nailed it. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects and help you create a website with confidence. Stick with us to learn how to make a website  that stands out in today’s trends. Need ideas for your next website? With Wix, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder  to make it your own. Creating a unique, professional website has never been easier. TL;DR: modern website design examples These modern website designs reflect the thoughtful trends, clean layouts, subtle animations and smart design choices to inspire your next project. Web design trend What it brings to your website Clean, minimal layout Keeps things clear, calm and focused for your visitors Bold typography Makes your message stand out with personality and impact Responsive design Looks great on every screen—from phones to desktops Micro-interactions Adds little moments of delight that guide and engage Consistent color palette Builds trust and brand recognition through cohesive color choices Custom visuals & 3D elements Brings depth and uniqueness to your layout with modern graphics Sticky nav & smart menus Makes it easy to explore without getting lost Interactive storytelling Turns scrolling into an experience with design that tells a story Background or hero video Instantly captures attention and adds movement that tells your story visually 12 modern website design examples Below you’ll find 12 modern website design examples with aspects that you should consider incorporating into your digital design  language. Each example is a live site created on Wix. Mango Marketing Cami Ferreol Zhoosh DA Creative Daniel Aristizabal Dopple Press AST & Partners Sharon Radisch Tiff Cruz Kode With Klossy Noah Demeuldre The New Denim Project 01. Mango Marketing: dopamine-boosting colors Give your website visitors a dopamine fix with an explosive website color scheme . While dopamine-boosting color palettes consisting of bold colors have made their way from the runways to our closets, they’re also making a splash on the web. Take inspiration from Mango Marketing , a digital marketing agency with a website that’s drenched in a vibrant orange. From the firm’s logo to the image in the hero fold, just about every element on the site features this cheerful color, which is reminiscent of the agency’s namesake fruit. Give your site visitors a boost with this colorful canned drink store website template . 02. Cami Ferreol: elegance in motion Cami Ferreol's website is a bold, vibrant example of modern web design that perfectly reflects her identity as a graphic designer, visual storyteller and strategist. The homepage instantly grabs attention with its playful intro: “I am Cami and I am:” followed by rotating words like “designer,” “strategist” and “creative.” It’s a fun, interactive way to highlight her many talents. The site’s design uses bold color blocks in bright, lively hues, giving it an energetic vibe while keeping everything organized and easy to navigate. Subtle animations and high-quality visuals flow seamlessly throughout with animated images in the projects section adding a creative, interactive touch. The typography is modern and bold. The clean layout paired with dynamic elements and visuals creates a fun yet professional experience. Learn more: What is web design? Tip: Make your services pop with 3D design elements Let’s say you’re making a website for a marketing agency. Instead of illustrating your services with photographs or two-dimensional icons like every other marketing firm, use three-dimensional-appearing icons to make your website stand out. You could find an icon of a 3D camera to represent your photography services or a 3D pencil for your copywriting services. If you’re interested in adding a 3D moving element, use Wix’s transparent video  tool to add this type of motion to your site. If you don’t have the time or skills to design 3D graphics, find some in Wix’s Media Manager  or commission them from a graphic designer .  Give your online business some dimensionality with this gaming company website template . 03. ZHOOSH: dynamic animation Website and branding agency ZHOOSH  has crafted a homepage bursting with personality and movement. Color-shifting buttons, subtle animations and engaging interactions all work together to invite exploration. From the bold tagline to seamless transitions, every element reflects ZHOOSH’s commitment to creativity and innovation. The design strikes a perfect balance with strong typography and thoughtful animations offering a fresh, modern take on web design. Web animation  can transform your website, adding interactivity and engaging visitors as they click, scroll, or hover. Movement naturally draws the eye, helping you build an attention-grabbing website . Here are some creative ways to make the most of animations: Hover effects:  Add subtle touches like color or size changes to buttons, images or text when hovered. Parallax scrolling:  Create a sense of depth by making background images move slower than the content in the foreground. Scroll animations:  Animate elements into view as users scroll down your page. Entrance effects:  Use animations like slide, fade or zoom to introduce elements as your page loads. All of these features are available in the Wix Editor, making it easy to take your site to the next level. Just remember to use animations thoughtfully to keep your site running smoothly. Take advantage of this marketing webinar website template’s  dynamic animation. 04. DA Creative: tomorrow-world aesthetics DA Creative Design's website is a sleek and modern representation of a no-limits branding agency based in New York City. The colorful, chromatic spinning elements in the website header and footer evoke futuristic, sci-fi shapes that hint at the agency’s forward-thinking approach to their work. Thin ellipses on the page look like Saturn’s rings and add to the space-age feel of the website. The layout keeps things simple and clear. A monochromatic color scheme combined with bold typography gives it a clean modern feel while high-quality visuals and mockups bring it to life. Right from the homepage, scrolling text animations grab attention, highlighting services like branding, web design, video editing and social media strategy. It's all about creating a sleek professional vibe that feels fresh. Use this marketing webinar modern website design template  to give your site a tomorrow-world twist. 05. Daniel Aristizabal: organized chaos Art director Daniel Aristizabal’s  website is a joyful homage to rule-breaking. It features three animations that simultaneously vie for your attention, playfully disregarding the standard rule of visual hierarchy. Elements seemingly overlap and compete, creating a dynamic, lively experience.  The static image positioned above the fold  in the top right corner accentuates this approach, floating independently—almost as if it's an afterthought, challenging the norm of deliberate placement and balance. This design not only captures attention but also celebrates the freedom and creativity now flourishing in modern web design. To truly craft a modern website, it's time to let go of conventional design principles and embrace a more expressive approach. Michelle advocates for a bold departure from the neatly organized layouts of the past, suggesting we lean into the inherent messiness of human nature and its imperfections. “We’ve made a true departure from neat organization, embracing real human nature and its many flaws,” she says. “This mess has a positive effect, liberating designers from old norms of art direction and allowing for freer expression.” With this fashion designer website template , you can make your online home a site to see.  06. Dopple Press: retro vibes Retro vibes are front-and-center on printing studio Dopple Press ’s we bsite. A playful, anthropomorphic theme carries from the man-in-the-moon-like menu icon to the pink mascot to the animated printer below the fold. This website also features funky 60s and 70s design elements, like peace signs, chunky fonts and amorphous blobs. “1930s-inspired cartoon elements are back in style, adding a nostalgic, playful and human-like quality to inanimate objects,” notes Michelle.   The site is even home to a throwback from the days of Clippy, the Word assistant. On Microsoft Word, you could click on Clippy to get help. Dopple’s website pays homage to Clippy by instructing visitors to click the paper clip icon to request assistance. Clicking on the icon launches the visitor’s email service. Sometimes modern website design is all about what’s new. Other times, it borrows from the past. “Design has followed current events in its reverse direction,” says Michelle. “The 70s, 90s and 2000s will continue to provide uplifting inspiration, while the rebellious 80s and a darker medieval period will grow in popularity.”  Michelle recommends experimenting with VHS video styles, medieval fonts, grunge motifs and pixelation. These low-resolution elements and effects remind us of simpler times. “Until now a visual element to be avoided, pixelation is gaining popularity in images, fonts and even clothing,” says Michelle. “Fueled by internet nostalgia and inspired by AI tools and the metaverse, it reflects a deliberately low-tech aesthetic amid a rapidly progressing digital world.” This fintech webinar modern website design template  offers the nostalgic vibe you’re itching for. 07. AST & Partners: dark mode AST & Partners ’s website is easy on the eyes, literally and figuratively. The design agency built its online home on a black background with white text. Dark mode helps colorful visual elements come alive in the foreground and keeps the focus on the portfolio text.  Dark mode, now common on smartphones, browsers, and websites, pairs dark backgrounds with light text for a sleek look and practical benefits: Reduced eye strain : Less bright light makes screens easier on the eyes, especially in low-light settings, reducing eye fatigue . Energy efficiency : Saves power on OLED/AMOLED devices, potentially extending battery life . Content focus : Dark backgrounds make text, images, and multimedia pop. Accessibility : Improves readability for users with visual impairments or light sensitivity. Step over to the dark side with this product landing page website template . 08. Sharon Radisch: modular grids Depending on the effect that you want to create, grids can either create unity or hierarchy among website elements. Artist Sharon Radisch  achieves both by using a uniform grid on her portfolio site; the grid highlights her specialities as an artist (spanning industries like fashion and still life, jewelry and more) without overemphasizing one industry over another. However, Sharon uses pops of color to draw visitors’ eyes to particular blocks.  While many web design trends  come and go, grids are a staple of modern website design. Their longevity is a testament to the enduring power of structured layouts in the digital age.  That being said, Michelle has noticed a slight variation on grids that has emerged on the scene: modular grids. Modular grids divide a page into uniformly sized boxes, which creates an organized structure for arranging content. “Breaking up sites into Bento Box-like sections impacts everything in the design, from the grid and layout to the visual language and colors,” she says. “This method is neatly organized with minimal spacing in between, but also incorporates playful elements like slightly rounded corners and refreshing color combinations.” Get your business on the grid with this wedding planner modern website design template . 09. Tiff Cruz: expressive typography While a picture is worth a thousand words, sometimes you want website visitors to focus on just a few words. Bold, expressive typography is popping up all over the web, according to Michelle. When you la nd on Tiff Cruz’s  website, you can’t help but notice her name, which stands out in a large, funky, cream-colored serif font against a stark black background. This design makes her name unforgettable, reinforcing her personal brand. “Designers are going bigger than ever before, with over-the-top, XXL titles that often take over a third of the screen,” says Michelle. “In a world where attention is fleeting, these titles make it impossible for us to look away.” Incorporate this trend by welcoming visitors with a large, showy website header  that leaves an impression. This trick is particularly useful on business websites that are more informational and lack visual elements. Eager to try this big trend? Give this home goods website template  a spin. 10. Kode With Klossy: edgy navigation Check out supermodel-founded coding program Kode With Klossy’s  inventive menu for modern website design inspiration. Clicking the pink and green bars on the top left of the website triggers a chartreuse-colored menu to roll in and take up the whole screen. The two bars twist until they turn into an “X,” which you can use to close the menu.  This full-screen menu focuses your attention on where to go next. Each option is labeled and accompanied by a unique icon. When you hover over an icon, the icon turns a dark green that matches the background of the homepage. This interactivity supports the navigational experience by highlighting where visitors are about to go next. Your website’s navigation menus need to be intuitive so visitors can easily get from one page to the next. But just because navigation is practical doesn’t mean it can’t also be beautiful. Modern websites call for edgy, interesting navigation. Think beyond utility when designing a website —without sacrificing it—and make your menus and website footers  captivating design features. Try out Wix’s mega menu  feature or use the lightbox element to create a full screen pop-up menu . 11. Noah Demeuldre - homepage video Noah Demeuldre’s website takes a bold approach by making video the star of the show. Each project kicks off with high-quality video previews in slick, full-screen layouts that instantly draw you in. The motion adds energy and emotion, making every piece feel alive. By leaning into video, the site nails modern design trends, using dynamic content to grab attention and keep you hooked. Did you know people remember 95% of a message  when they see it in a video compared to just 10% when reading? Adding a homepage video can make your website not only more memorable but also way more engaging. Homepage videos create an instant connection, set the tone for your site and add a modern, polished look that grabs attention and keeps visitors hooked. Ready to flex your directing chops? Wixel Video Maker  makes video production accessible.  Say hello to scrollytelling—a design trend that turns basic scrolling into an interactive story. Add movement to your site and transform the way visitors experience your content. Try these scrolling effects  with the Wix Editor: Parallax scrolling:  The background shifts as you scroll. Scroll-triggered animations:  Animations pop up as you scroll, while everything else stays still. Horizontal scrolling:  The page moves sideways instead of up and down. Long scrolling:  A single page scrolls for an extended period. Infinite scrolling:  The page loops back to the top for endless exploration. Get moving with this creative director modern website design template , which is chock full of scroll effects. 12. The New Denim Project: austerity Textile company The New Denim Project’s  website is a masterpiece of minimalist web design . The site embraces the white in white space by placing ample room between each section and using white to provide a visual respite for visitors and make denim-colored elements stand out.  Functionality and minimalistic aesthetics are the name of the game when it comes to this element of modern website design. With fewer distractions, the most relevant elements stand out on a clean, simplistic website, making them easier for visitors to find.  This style embraces negative space (more commonly known as white space ) to put the content front and center, making sure the main message doesn’t get lost. Austerity can also be a nice reprieve for viewers who are so often bombarded by visuals. Another way to implement austerity on your website is to embrace classic symmet rical  website layouts . Symmetry ensures that your content is broken up in a clean and organized structure. Experi ment with the following layouts for a modern website design: Card-based layouts : This layout displays images and other content in bite-sized rectangles, making it ideal for portfolio websites . Slightly resembling a collage, this layout is simple to navigate and stays consistent across screens. Split-screen layouts : This interface layout divides the homepage into two or more vertical parts, creating a quick navigation experience when one half of the page is dedicated to the menu and the other half to primary content. Make this austere branding portfolio website template  your own. What makes modern website design great and effective Modern website design is a balance of form and function—clear, fast and visually compelling. It focuses on user experience while staying current with evolving tech and aesthetic trends. Below are the key elements that define this style today, along with why they matter. Minimalist layouts with purpose Minimalism in web design isn’t about stripping everything away—it’s about focusing on clarity and usability. By cutting out distractions and reducing visual clutter, minimalist designs make it easier for users to navigate and find what they need. Clean layouts highlight what matters most, like a product or important message, without overwhelming the viewer. This approach also boosts page speed, helping lower bounce rates and improve search rankings. Thoughtful use of white space gives content room to breathe, creating a sense of elegance and focus. Expert tip from Yarin Singolda, PMM at Wix “When you’re unsure where to start, don’t reinvent the wheel. Get inspired and explore website examples in your niche to see what’s trending, what works and what you can adapt to fit your own brand personality.” Bold, expressive typography Modern websites rely on typography to share information and connect with users on a deeper level. Bold, high-contrast headlines instantly grab attention, while smart font pairings bring personality and structure. A luxury brand might choose elegant serif fonts for a sophisticated edge, while a startup could opt for sleek sans-serifs to keep things modern and fresh. Typographic hierarchy, like varying font sizes and weights, guides users seamlessly through content without overloading the design. Accessible, readable text across all devices ensures a better experience for everyone, including those with visual impairments. Expert tip from Lingjie Yang, Designer at Wix “Font in web design goes far beyond readability. It plays a key role in shaping brand identity, guiding user attention, and structuring information hierarchy. That’s why choosing the right font means considering five essential factors: readability across all devices and resolutions, a style that aligns with your brand and industry, a wide range of font weights like Regular, Bold, and Light, and lightweight font files that ensure strong performance.” Subtle animations and microinteractions Web animations are a game-changer for user experience, adding clarity and a touch of delight to interactions. A simple microinteraction—like a form input shaking when left blank or a heart icon pulsing after a click—lets users know their actions are registered. It cuts down on confusion and keeps them engaged. Scroll-triggered animations, on the other hand, guide attention to specific sections and create a natural flow, turning content into a more dynamic experience. When used thoughtfully, these subtle movements make a site feel polished, professional and more enjoyable to explore. Mobile-first and responsive design Mobile-first design ensures that your content loads quickly, fits naturally within a user’s thumb zone and eliminates unnecessary clutter that might overwhelm a phone interface. Responsive design makes sure your website looks great and works smoothly on any device—phones, tablets, laptops, or big monitors. It adapts automatically, so users get the best experience without lifting a finger. Plus, mobile-friendly pages rank higher in search engines and boost conversions. Pro tip : Start with easy-to-use free web templates to build a mobile-friendly site that looks great Performance and accessibility built-in If your website takes more than three seconds to load, you could lose a big chunk of your visitors. Simple fixes like compressing images, deferring scripts and using modern frameworks like Next.js or Astro can make a huge difference. But speed isn’t everything. Your site also needs to work for everyone. That means designing with screen readers in mind, ensuring color contrast for better readability, using semantic HTML for smooth navigation and testing keyboard functionality. Branded visuals and media Modern websites rely on custom visuals—original photos, illustrations and short videos—to strengthen brand identity and keep users engaged. By moving away from generic stock images, brands create media that fits their color palette, tone and layout, building recognition and making every page feel intentional and trustworthy. Today’s visuals are also built for speed. Designers use lightweight formats like WebP, SVG and Lottie paired with lazy loading and responsive sizing to keep load times fast on any device. Motion adds a thoughtful touch, with hover effects, scroll-triggered animations and interactive elements bringing depth without pulling focus from the content. Scannable content structure Most people don’t read websites word-for-word—they scan. That’s why modern web design focuses on breaking content into easy-to-read sections with clear headings, short paragraphs, bullet points and visual cues. Smart use of typography, spacing and alignment creates a natural flow, helping users find what they’re looking for quickly. Today’s websites rely on bold headlines, quotes, icons and content cards to make scanning easy. This makes the experience better for visitors and helps search engines and AI tools understand your content so it ranks higher. Sticky and simplified navigation Modern websites often feature sticky headers that stay visible as you scroll, keeping pages or actions within easy reach. Progress-aware navigation is also gaining traction, highlighting the current section or shrinking headers to free up space. Thoughtful use of hamburger menus, slide-out panels and mega menus—especially on mobile—helps simplify the user experience. The goal is to reduce friction: fewer menu items, clearer labels and smoother transitions. Personalized and dynamic content Instead of showing the same static content to everyone, modern sites adapt based on location, behavior, time, or user preferences. Think of an ecommerce homepage that highlights products you recently browsed or a SaaS site that changes its headline depending on where you came from. This kind of personalization makes content more relevant, reduces user effort and boosts engagement. With tools like headless CMS platforms, user data tracking and AI, creating dynamic content is easier than ever. You may also be interested in: Blue website examples Green website examples Purple website examples Pink website examples Modern website design examples FAQ What is modern website design? Modern website design combines visual clarity with smooth functionality. It favors clean layouts, bold typography, intuitive navigation and responsive structure. The focus is on both form and performance—design that looks good and works fast. Why should I look at modern website design examples? Examples are a shortcut to inspiration and clarity. They show what’s possible visually—and what actually works—based on real brands and businesses. Studying them helps you avoid clichés and apply trends in a way that fits your goals. What industries use modern web design? Every industry can benefit from modern design—from tech and fashion to law firms and nonprofits. Clean visuals, mobile-first design and intuitive UX aren’t style choices—they’re competitive necessities. It’s less about what you do, and more about how clearly you present it. How can I make my website look modern? Start with simplicity: limit your color palette, use generous white space and choose readable fonts. Then add subtle animation, sharp images and a layout that adapts smoothly to any screen. Tools like Wix’s AI website builder can help you do all this in minutes. What does an outdated website look like? Outdated websites often have cluttered layouts, tiny fonts, slow load times and awkward mobile views. Flashy banners, low-res images and inconsistent design scream “stuck in the past.” They can make even a great product or service feel untrustworthy.

Get started Dropshipping today You might be wondering is dropshipping worth it and what pet dropshipping is all about. Dropshipping  is a retail  fulfillment method where you, the store owner, don't keep products in stock. Instead, when you sell a product, you purchase it from a third party—usually a wholesaler or manufacturer—and have it shipped directly to the customer. This means you can run your eCommerce  pet business without holding any inventory , which reduces risk and overhead costs. Ready to get your name out there? Use Wix’s website builder  and learn how to make a website today. Why pet dropshipping is a solid business idea The pet industry is booming, and it shows no signs of slowing down. People love their pets and are willing to spend serious money on them. Pet dropshipping stands out as an excellent dropshipping business idea  for several reasons: Growing market : The demand for pet products is on the rise as more people adopt pets and treat them as part of their family. Convenience : With online shopping becoming the norm, offering pet products through dropshipping meets customers' expectations for convenience. Variety : There's a vast array of dropshipping products you can sell catering to different needs and niches within the pet industry. Flexibility : You can operate your business from anywhere with an internet connection, giving you flexibility in managing your work-life balance. Scalability : As your business grows, you can easily scale up by adding more products or suppliers without worrying about storage space. Learn more: eCommerce vs dropshipping 30 pet dropshipping products When it comes to pet dropshipping, the variety of products you can offer is vast. Here's a comprehensive list of 30 pet dropshipping products that are not only popular but also have the potential to be profitable for your dropshipping business .  Interactive pet toys Custom pet collars Pet beds Automatic pet feeders Pet cameras Grooming tools Pet apparel Travel carriers Health supplements Eco-friendly pet products Water fountains Training aids Personalized pet tags Aquarium supplies Smart pet doors Pet strollers Dental care products Leashes and harnesses Cat trees and scratches Pet bowls and feeders Pet safety gear Subscription boxes Flea and tick prevention Memory foam mats Outdoor play equipment Heated pet mats Litter boxes Pet monitors and trackers Novelty pet items Seasonal pet products 01. Interactive pet toys Toys that keep pets entertained and engaged while their owners are away. They're ideal for dropshipping due to high demand, variety, and good profit margins. Examples include puzzle toys, treat dispensers and automatic feeders. 02. Custom pet collars Personalized collars that can be customized with names and phone numbers. Custom pet collars offer a way for pet owners to express their individuality and style. They come in a variety of materials, colors, patterns and designs. Custom pet collars are a popular dropshipping item due to their high demand, low overhead costs and good profit margins. 03. Pet beds Various sizes and styles, from orthopedic to heated beds. Pet beds provide a comfortable and safe haven for pets to rest and relax. They come in various sizes, materials, and styles to suit different pet breeds and preferences. Pet beds are a popular dropshipping item due to their high demand, consistent sales, and good profit margins. 04. Automatic pet feeders Devices that dispense food at scheduled times. Automatic pet feeders ensure that pets are fed on time and in the right amounts, even when their owners are away. They offer convenience, portion control, and peace of mind for pet owners. Automatic pet feeders are a popular dropshipping item due to their high demand, consistent sales and good profit margins. 05. Pet cameras Cameras that allow pet owners to monitor and interact with their pets remotely. Pet cameras provide real-time monitoring of pets while their owners are away, offering peace of mind and the ability to interact remotely. They usually come with various features such as night vision, motion detection and two-way audio. Pet cameras are a popular dropshipping item due to their high demand, growing market and good profit margins. 06. Grooming tools Brushes, nail clippers and grooming gloves for at-home pet care. Pet grooming tools help maintain the health and hygiene of pets, reducing shedding, promoting healthy skin and coat and preventing matting. They come in various forms such as brushes, combs, shampoos and conditioners. Pet grooming tools are a popular dropshipping item due to their consistent demand, affordability and good profit margins. 07. Pet apparel Clothing items like sweaters, costumes and protective gear for different weather conditions. Pet apparel offers practical protection and stylish flair for pets. From raincoats and sweaters to bandanas and costumes, there's a wide variety to suit different weather conditions, occasions and pet personalities. Pet apparel is a popular dropshipping item due to its growing market, diverse options and good profit margins. 08. Travel carriers Pet travel carriers ensure the safe and comfortable transportation of pets during journeys. They come in various styles and sizes to accommodate different pet breeds and travel modes. Pet travel carriers are a popular dropshipping item due to their consistent demand, high-profit margins and essential nature for pet owners. 09. Health supplements Vitamins and supplements tailored for pets' dietary needs. Pet health supplements provide essential nutrients and support for overall pet well-being, addressing specific needs or enhancing overall health. They come in various forms such as tablets, capsules, powders and liquids. Pet health supplements are a popular dropshipping item due to their growing market, wide range of options and good profit margins. 10. Eco-friendly pet products Sustainable items like biodegradable waste bags and organic treats. Eco-friendly pet products offer a sustainable and environmentally conscious approach to pet care. They are made from recycled or biodegradable materials, reducing environmental impact. Eco-friendly pet products are a popular dropshipping item due to their growing market, increasing consumer demand for sustainable options and good profit margins. 11. Water fountains Encourages pets to drink more water with flowing fountains. Pet water fountains provide a continuous flow of fresh, filtered water for pets, encouraging hydration and promoting overall health. They come in various styles and capacities to suit different pet sizes and preferences. Pet water fountains are a popular dropshipping item due to their growing market, increasing awareness of their benefits and good profit margins. 12. Training aids Clickers, training mats and behavior deterrents for effective pet training. Pet training aids include a variety of tools and techniques to help pets learn desired behaviors and overcome unwanted ones. They come in forms such as treats, clickers, harnesses and training books or videos. Pet training aids are a popular dropshipping item due to their consistent demand, affordability and good profit margins. 13. Personalized pet tags Custom tags with engraved contact information and designs. Personalized pet tags provide a unique and stylish way to identify pets and ensure their safe return if they get lost. They can be customized with pets' names, contact information and even special designs. Personalized pet tags are a popular dropshipping item due to their affordable price point, high perceived value and growing market. 14. Aquarium supplies Filters, lighting and decorations for fish enthusiasts. Aquarium supplies encompass a wide range of products essential for maintaining a healthy and thriving aquatic environment. This includes items like filters, pumps, heaters, substrates, decorations and water treatment solutions. Aquarium supplies are a popular dropshipping item due to the consistent demand from hobbyists, the wide variety of products and good profit margins. 15. Smart pet doors Electronic doors that give pets freedom while keeping homes secure. Smart pet doors provide convenient and secure access for pets while keeping unwanted intruders out. They utilize technologies like microchips, RFID tags or smartphone apps to identify authorized pets and grant them entry. Smart pet doors are a popular dropshipping item due to their growing market, increasing demand for convenience and security and good profit margins. 16. Pet strollers For taking pets on walks or jogs in comfort. Pet strollers offer a safe and comfortable way to transport small pets during walks, outings, or travel. They come in various styles and features to accommodate different pet sizes and owner preferences. Pet strollers are a popular dropshipping item due to their growing market, increasing demand for pet-friendly activities and good profit margins. 17. Dental care products Toothbrushes and dental treats for maintaining oral health in pets. Pet dental care products promote oral hygiene and prevent dental issues in pets. They include items like toothbrushes, toothpaste, dental wipes and chews with dental benefits. Pet dental care products are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the overall health and well-being of pets, making them an attractive product category for dropshippers. 18. Leashes and harnesses Durable and stylish walking accessories for dogs of all sizes. Pet leashes and harnesses provide safe and secure control during walks and outings. They come in various styles, materials, and lengths to suit different pet sizes, temperaments and owner preferences. Pet leashes and harnesses are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the safety and well-being of pets and their owners, making them an essential product category for dropshippers. 19. Cat trees and scratchers Furniture that satisfies cats' natural instincts to climb and scratch. Cat scratchers and trees provide a designated outlet for cats' natural scratching behavior, protecting furniture and alleviating boredom. They come in various sizes, designs and materials to suit different cat preferences and home environments. Cat scratchers and trees are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the well-being of cats by providing them with a healthy and stimulating activity, making them an important product category for dropshippers. 20. Pet bowls and feeders Stylish and functional feeding solutions for pets' meal times. Pet bowls and feeders provide essential access to food and water for pets. They come in various shapes, sizes, materials, and features to suit different pet sizes, eating habits and owner preferences. Pet bowls and feeders are a popular dropshipping item due to their consistent demand, affordability, and good profit margins. They are also an essential part of pet care, making them a reliable product category for dropshippers. 21. Pet safety gear Reflective vests, life jackets and other safety items for adventurous pets. Pet safety gear encompasses a variety of products designed to protect pets from hazards and ensure their well-being. This includes items like reflective vests, identification tags, GPS trackers and car safety restraints. Pet safety gear is a popular dropshipping item due to its growing market, increasing awareness of pet safety and good profit margins. 22. Subscription boxes Monthly boxes filled with toys, treats and other pet goodies. Pet subscription boxes deliver tailored collections of toys, treats, accessories and other goodies to pets' doorsteps on a regular basis. They offer convenience, variety and a fun element of surprise for pet owners and their furry companions. Pet subscription boxes are a popular dropshipping item due to their growing market, increasing desire for personalized experiences and good profit margins. 23. Flea and tick prevention Topical treatments and collars to keep pests at bay. Flea and tick prevention products protect pets from these pesky parasites which can cause discomfort, diseases, and allergic reactions. They come in various forms, including topical treatments, collars, oral medications and shampoos. Flea and tick prevention products are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the health and well-being of pets, making them an essential product category for dropshippers. 24. Memory foam mats Supportive mats that provide comfort for aging or arthritic pets. Pet memory foam mats provide comfortable and ergonomic support for pets of all ages and abilities. They are designed to alleviate joint pain, improve sleep quality and offer a supportive surface for resting and lounging. Pet memory foam mats are a great dropshipping product due to their growing market appeal, increasing focus on pet wellness and good profit margins. They can also be marketed as part of a holistic approach to caring for furry companions, making this a unique and appealing product segment for dropshippers. 25. Outdoor play equipment Agility courses and playsets for active pets to enjoy outside. Outdoor pet play equipment encourages fun, exercise and mental stimulation for pets while transforming backyards into stimulating environments. This category encompasses a range of products, from climbing structures and obstacle courses to digging pits and water fountains. Outdoor pet play equipment is a great dropshipping opportunity due to its growing market appeal, increasing interest in enriching pets' lives and good profit margins. It aligns with the trend of pet humanization and offers a way to create enjoyable outdoor spaces for furry companions. 26. Heated pet mats Warm mats are perfect for colder climates or soothing sore muscles in pets. Heated pet mats provide warmth and comfort for pets during cold weather or for those prone to feeling chilly. They come in various sizes and styles, with some offering adjustable temperature settings or even self-heating capabilities. Heated pet mats are a great dropshipping opportunity due to their growing market appeal, increasing focus on pet comfort and well-being and good profit margins. They address a specific need for many pet owners, making them a unique and appealing product category for dropshipping. 27. Litter boxes & accessories Innovative solutions for cat waste management including self-cleaning litter boxes Pet litter boxes and accessories provide hygienic and convenient solutions for managing feline waste. They come in various designs, materials and features to suit different cat preferences and living spaces. Popular accessories include sifting scoops, liners, odor-control products and covered boxes. Pet litter boxes and accessories are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They're also an essential part of cat ownership, making them a reliable product category for dropshippers. 28. Pet monitors and trackers Devices to track a pet's location or monitor their activity levels. Pet monitors and trackers offer peace of mind and safety for pet owners by allowing them to keep an eye on their furry companions remotely. This includes video monitors, GPS trackers and even activity trackers that monitor pets' health and fitness. Pet monitors and trackers are a popular dropshipping item due to their growing market, increasing concerns about pet safety and well-being and good profit margins. 29. Novelty pet items Unique products like pet tents or themed toys that cater to specific interests. Novelty pet items add a touch of fun and personality to pets' lives, ranging from whimsical costumes and accessories to quirky toys and innovative gadgets. This category caters to pet owners who love to spoil their furry friends and express their individuality. Novelty pet items can be a great dropshipping opportunity due to their unique appeal, potential for viral marketing and good profit margins. They tap into the trend of pet humanization and offer a way for pet owners to show off their unique bond with their companions. 30. Seasonal pet products Items tailored for holiday celebrations or seasonal changes such as cooling vests or winter booties. Seasonal pet items capitalize on the festive spirit and special occasions throughout the year, offering themed apparel, accessories, and even treats for pets. These items cater to pet owners who love to include their furry companions in celebrations and create memorable moments. Seasonal pet items can be a great dropshipping opportunity due to their recurring demand, potential for impulse purchases and good profit margins. They align with the growing trend of treating pets as family members and offer a way for pet owners to share special occasions with their beloved companions. Dropshipping suppliers for pet dropshipping When you're ready to start your business , finding the right suppliers is crucial. Here are brief descriptions of the top four dropshipping suppliers  for pet products and why they are considered the best in the industry. 01. Modalyst Modalyst is an excellent platform for finding a wide range of high-quality pet products. They offer a seamless integration with online stores  and provide a curated list of suppliers, many of whom are based in the US and Europe. This means faster shipping times, which is a significant advantage in customer satisfaction. Key benefits : Curated selection of premium suppliers Easy integration with eCommerce platforms  like Wix Offers branded invoicing for a personalized touch After making a website with Wix, integrate with Modalyst .  02. Printify Printify stands out for entrepreneurs looking to offer customized pet products. With their print on demand service, you can create unique designs for items like pet apparel, bowls and mats. Printify handles production and shipping, so you don't have to worry about inventory or fulfillment. Key benefits: Wide range of customizable products No upfront costs. You only pay when you make a sale Multiple printing partners to choose from Start an online store  with Wix and  integrate with Printify.   03. Printful Similar to Printify, Printful also offers print on demand services that are perfect for custom pet merchandise. They provide high-quality printing options and reliable fulfillment services. With Printful, you can sell personalized pet products without dealing with the hassle of production. Key benefits : High-quality printing techniques Global fulfillment centers for faster delivery No minimum order requirements Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 04. AliExpress AliExpress is one of the largest online marketplaces with a vast selection of pet products at competitive prices. It's an ideal choice for those just starting out in dropshipping due to its user-friendly platform and no minimum order quantity. Key benefits : Access to a wide variety of suppliers and products Competitive pricing allows for attractive profit margins No minimum order quantity makes it easy to test products Integrate AliExpress  into your Wix site. How to get started with pet dropshipping Starting a pet dropshipping business can be an exciting venture. Here's a step-by-step guide to help you launch your own eCommerce business  and begin selling pet products to animal lovers everywhere. 01. Research the pet market Before diving in, you need to understand the pet industry. Look into trends, popular products and what pet owners are searching for. This will help you identify potential niches and products that are in demand. Key actions : Analyze market trends and statistics Identify gaps in the market for new product opportunities Understand pet owner buying behavior 02. Choose your niche Selecting a niche within the pet industry can set you apart from competitors. You might focus on eco-friendly products, high-tech gadgets for pets or items for a specific type of pet like reptiles or birds. Key actions : Decide on a specific category of pet products Consider your personal interests and expertise Evaluate the competition in your chosen niche Pet dropshipping is a particularly saturated form of dropshipping, this is true. Which means rather than focusing on selling all and any dog toys, you should find a niche to sell — eco friendly chew toys for large, energetic dog breeds, for example. Pet food is not necessarily a good niche for dropshipping because its heavy, comes with low profit margins and most pet owners prefer buying from trusted, known brands or premium food. 03. Find reliable suppliers Partner with suppliers who offer quality products and reliable shipping. Consider working with one of the top suppliers mentioned earlier or research others that fit your specific needs. Key actions : Contact potential suppliers to discuss their services and terms Order samples to assess product quality Set up accounts with chosen suppliers Also be aware that selling pet products is not without its risks. You should: Avoid selling cheap toys with small, detachable parts (like glued-on eyes). If a dog chokes, you are liable. Avoid cheap automatic feeders or heated beds from low-quality suppliers that can catch fire or malfunction. Verify all quality and safety certifications (CE, UL) first. If you sell shampoos or balms, check you have a full ingredient list. If a dog has an allergic reaction, you need to know exactly what was in it. 04. Build your online dropshipping store Create an eCommerce website  where customers can browse and purchase your products. Make sure it's user-friendly, visually appealing and optimized for search engines. You can use eCommerce website templates  to do this.  Key actions : Choose an eCommerce website builder  like Wix Design a website applying best web design  principles (learn more about what web design is ) Optimize product listings with high-quality images and descriptions Learn more: How to make a website for your pet business 05. Market your business Promote your store through various marketing channels. Use social media, content marketing, email campaigns and paid advertising to attract customers to your site. Key actions : Develop a marketing strategy tailored to your target audience Engage with potential customers on social media platforms Create valuable content that showcases your expertise in the pet industry Dropshipping pet products and suppliers FAQ How do I choose which pet products to sell? Choose products based on market research, trends and profitability. Consider factors like shipping costs, product weight and whether an item is likely to generate repeat purchases. Can I use multiple suppliers for my pet dropshipping store? Yes, using multiple suppliers can provide a wider range of products and reduce dependency on a single source. However, managing multiple suppliers requires careful coordination to ensure consistent customer service. How do I handle returns or complaints? Develop a clear return policy in collaboration with your suppliers. Communicate openly with customers about their concerns and work towards resolving issues promptly. Other dropshipping ideas and products to consider T-shirt dropshipping Coffee dropshipping Tea dropshipping B2B dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping

The perfect domain is just a click away:   claim your domain →  Buying an expired domain name can give you a head start when you create a website , thanks to existing backlinks, search history and potential residual traffic. Instead of starting from scratch, you’re building on a domain that search engines and users may already recognize. For marketers and business owners, this approach can shorten the time it takes to gain visibility, helping new websites establish authority faster than launching on a brand-new domain. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to buy expired domains Expired domains can jump-start a new website by carrying existing backlinks, authority and residual traffic. Short on time? Here’s what you’ll find in this guide: Step Action Why it matters 1 Vet domain history Ensures the site wasn't used for spam or illegal activity. 2 Analyze SEO metrics Confirms the domain has valuable backlinks and authority. 3 Select a marketplace Determines where and how you will purchase the name. 4 Secure the domain Involves bidding or buying directly to gain ownership. 5 Transfer and build Moves the domain to your control so you can launch your site. What is an expired domain? An expired domain is simply a web address that the previous owner failed to renew. Domains are rented, not owned forever, so when a contract ends and isn't paid, the registrar eventually releases it back to the public market. Once it re-enters the market, anyone can register it. The appeal is that you often inherit the SEO history attached to that name. This means the backlinks, domain age and authority built by the previous owner become yours, potentially giving your new site an immediate boost in search rankings. Learn more: What is domain protection? I have a domain, now what? Can you buy a domain name forever? How to find expired domains You can't just guess which names are expiring; you need the right tools to spot them before they vanish or get snatched up by competitors. Dedicated marketplaces and database sites list thousands of dropping names daily, acting as search engines for these valuable URLs. Domain discovery tools compile daily lists of expiring and recently released domains, making it easier to search and evaluate options in one place. You can usually filter results by factors like domain age, backlink strength, estimated traffic and price, then narrow your search further by keywords or specific extensions, like .com  or .net , to find a domain that fits your niche and goals. Another method is "domain drop catching" or backordering. This involves using a service that attempts to register a domain the exact millisecond it becomes available for public registration. This is essential for highly desirable names where competition is fierce. You may also be interested in: dropped domains parked domains domain flipping How to buy expired domains in 5 steps Buying a pre-owned domain is a bit more complex than registering a new one, but the payoff can be worth the effort. Follow these steps to ensure you pick a winner: zzz Vet the domain history Analyze SEO metrics Select a marketplace Secure the domain Transfer and build 01. Vet the domain history "There’s a positive correlation between a clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure". - Keren Friedlander, Product Manager at Wix A domain name’s past plays a major role in how it performs in search results and how users perceive your brand. Choosing a name with a clear, relevant history can directly support stronger online visibility and long-term growth. Before considering the price, review how the domain was previously used. A domain associated with spam, misleading content or questionable industries can carry lasting reputational and SEO risks. Look through archived versions of the site to understand its past content and purpose. Watch for warning signs such as keyword stuffing, unnatural link patterns or content unrelated to your intended niche. Domains that were used to artificially boost rankings may already be penalized by search engines. If the domain’s previous content aligns closely with your current goals and appears legitimate and well-maintained, it’s far more likely to support a successful new website. Learn more: how to register a domain name . 02. Analyze SEO metrics The main reason to buy an expired domain is for its SEO value, so you need to verify that value actually exists. Look at the Domain Authority (DA) and backlink profile using tools like Ahrefs, Moz or Semrush. You want a domain with high-quality links from reputable sites, not thousands of low-quality directory links. If you are using the Majestic SEO analysis platform, be sure to check the trust flow and citation flow of the domain's backlinks, in order to evaluate quality and credibility. A healthy domain usually has a balanced ratio between these two metrics. If a domain has thousands of backlinks but zero traffic and very low authority scores, it’s likely toxic. Quality always trumps quantity here. Learn more: best domain registrars . 03. Select a marketplace Different platforms sell expired domains in different ways, so the right option depends on your budget and acquisition strategy. Some marketplaces operate on an auction model, where multiple buyers compete for the same name, while others allow you to purchase a domain instantly at a fixed price. If you’re targeting premium domains, auctions tend to attract higher competition and higher costs. If you’re searching for affordable options, you may find domains that can be registered immediately at standard pricing once they become available. Choose a marketplace that offers clear pricing, secure payment handling and a transparent ownership transfer process, so you can complete your purchase with confidence. Learn more: how to buy a domain name . 04. Secure the domain Once you find the right name and it passes your checks, it’s time to make it yours. If it is an auction, set a strict budget beforehand. Bidding wars can escalate quickly in the final minutes, leading to overspending. If the domain is available for backorder, place your request with a reputable drop-catching service. Be aware that multiple people may backorder the same name; in that case, the service will usually hold a private auction between the interested parties. Have your payment method updated and ready to go to avoid losing a great asset due to a technical error. Learn more: types of domains . 05. Transfer and build After winning the auction or completing the purchase, you will need to transfer the domain to your preferred registrar. This process can take a few days to a week, depending on where the domain was held previously. You will receive an "auth code" or EPP code to authorize the move. Learn more: How to transfer a domain name . What are custom domains? Register and activate your expired domain with Wix Buying an expired domain is a smart strategy for those looking to bypass the initial struggle of building website authority. It offers a unique advantage, but due diligence is non-negotiable. Don't rush the vetting process: a bad domain is worse than no domain at all. Once you’ve identified the right expired domain, the next step is registering and securing it properly. Wix simplifies domain registration for your business by bringing search, purchase and setup into one streamlined flow, so you don’t need to juggle multiple providers or configurations. Additionally, Wix offers easy domain name search , powered by real-time availability checks. You can immediately see whether an expired domain is available, backorder-ready or already taken, helping you move fast when timing matters. If you’re still exploring your domain name options, Wix's AI-powered domain name generator  can help uncover available names you may not have considered, making the process simple even for first-time site owners. Additionally, domain security is handled automatically, as Wix ensures secure domain registration with SSL certification, activating HTTPS by default once your site goes live. With Wix offering quick domain registration, you can move from purchase to publishing without manual SSL setup or third-party certificates, giving you a secure foundation from day one. You also be interested: SSL certificate providers How much does an SSL certificate cost? What are custom domains? How to buy expired domains FAQ Are expired domains safe to use for SEO? Yes, but only if they are vetted correctly. An expired domain with a clean history and strong backlinks provides a powerful SEO boost. However, a domain that was used for spam or has a Google penalty attached to it can make ranking nearly impossible. Always perform a deep audit of the domain's history and link profile before purchasing. How much does an expired domain cost? The price varies wildly. Some expired domains can be picked up for the standard registration fee (around $10-$15) if no one else wants them. However, domains with high authority, short names or valuable keywords often go to auction and can sell for hundreds, thousands or even millions of dollars depending on the demand. Can I change the niche of an expired domain? You can, but it is not recommended if your goal is to preserve SEO value. The backlinks pointing to the domain are usually relevant to its previous topic. If you buy a domain about "gardening" and turn it into a "crypto" blog, those existing gardening links lose their relevance and value. It is best to stick to a niche similar to the domain's original purpose.