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Turn your ideas into a website you love with Wix →   Nowadays, there’s no excuse for not having a website, especially with artificial intelligence (AI) revolutionizing the web design  process. What used to take countless hours to create can now be done in a matter of minutes.  From envisioning your layout to writing all of your web copy, AI promises a fast, beginner-friendly solution in case you want to skip learning how to make a website  from scratch. That said, when you’re learning how to design a website with AI, you’ll want to keep in mind that no two AI solutions are exactly the same. You’ll want to do your due diligence, and use the tools at your disposal wisely. Itching to get your hands on an AI-powered solution? Try Wix’s AI website builder . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: How to create and design a website with AI Creating a no code website now is faster, smarter and more accessible than ever. AI website builders simplify the entire process, from understanding your business needs to generating a fully designed, professional-looking site in minutes. Whether you’re a freelancer, entrepreneur or small business owner, AI gives you a head start without sacrificing customization. In this guide, we break down how AI website creation works today and highlight the key steps to getting online. You’ll learn how to use AI tools to design, edit and launch a site that’s tailored to your brand, and optimized to grow with you. Best features of an AI website builder Feature Why it matters Smart onboarding AI asks strategic questions to shape your website’s structure and design Instant site generation Get a ready-to-use website with layouts, images and text—no starting from scratch Industry-specific content Automatically pulls in relevant copy and visuals based on your niche Easy design customization Edit colors, fonts and layout with drag-and-drop ease Built-in SEO tools Helps your site rank on search engines from the start Mobile responsiveness Ensures your site looks great and functions well on any device Ecommerce integration Add product pages, accept payments and manage orders seamlessly Performance tracking Access built-in analytics to measure and improve your site over time AI in web design: How it's changing the game   A whopping 93% of web designers reported having used AI , according to a recent report by Hubspot, with half using it specifically to design their websites. The advantages?  Design and code entire webpages: AI features can generate mockups and prototypes in minutes, as opposed to taking days or weeks to wireframe and code new designs by hand. Or, for more seasoned web developers, AI can simplify the process by generating code samples.    Generate site content: Perhaps one of the most tedious steps of creating a website: filling your pages with compelling text, imagery and other media assets. More than half (58%) of designers in Hubspot’s survey attested to using AI for this reason, saving time and money.  Infuse expert-level best practices: The best AI website builders are equipped with the latest technology and data on web design trends . For example, Wix’s website builder taps into decades’ worth of experience, as well as its vast ecosystem of solutions, to auto-generate sites that are tailored to your unique industry and goals. Test new design strategies: For more professional web designers, AI can come in handy when you’re looking to iterate on your own ideas or find inspiration. Moreover, you can use AI to track performance and quality, as 43% of designers in Hubspot’s study reported doing.  Be inspired: Design thinking , Common website design mistakes. How to design a website with AI in 7 steps So, how can you get started with building a website with AI? Here’s a step-by-step walkthrough of the process.   Gather essential information Choose the an AI website builder Design your site with AI Refine your branding AI Populate pages with AI-generated content Optimize your site for SEO using AI Add AI-powered UX features 01. Gather essential information  Often, the quality of an AI output depends on the quality of the information that you input. A full dossier of information about your brand can point your AI solution in the right direction. While you don’t need to have a full style guide in hand, you do need to know basic details like: The purpose of your site Your intended audience The products or services that you plan on selling What sets you apart in the marketplace A business idea of your brand’s personality and/or values Why does this matter? Let’s say that you want to build an eCommerce site that sells ring lights. Your site will look different if you’re primarily targeting Gen Z shoppers who seek your lights for personal projects, versus corporate clients who’d use your lights for professional projects. To limit the amount of back and forth in the web design process, you’ll want to decide which audience(s) matter to your brand the most. 02. Choose an AI website builder There are many AI-powered tools to consider, ranging from all-in-one platforms to single-task apps. Start by choosing from the best AI website builders . If you’re looking to retain as much control over the process as possible, then you may choose to use a combination of tools (like MidJourney, ChatGPT and DALL·E3) to assist at different stages.  For the simplest solution, AI website builders are your best bet. Website builders  like Wix offer easy-to-use interfaces and AI capabilities that not only do the creating for you, but also guide you through the process.  Make sure to weigh your options carefully. You’ll want to assess things like:  Your must-have features:  What’s your game plan for your site? Do you need to enable online scheduling ? Do you require an online credit card payment  solution? What about gated pages or other specialized functionality? Check that your solution can accommodate your particular line of business.  Your in-house capabilities: Do you have in-house designers and engineers who can work with code? Or, are you a “solo-preneur” who wants to focus on sales and needs a more off-the-shelf solution?  Your budget: Is the pricing straightforward and within your budget? Some AI website builders are free, while others offer premium services for a subscription. Still others charge a one-time fee per design. Remember to think about both your current needs and future needs, and keep an eye out for any hidden costs. Customization options: Can you tweak things to make your site look just right? What flexibility do you have over the branding of your web pages? Integration options: Does your solution mesh well with other tools that you're using, like social media or email marketing platforms? Check which tools come built into your website builder, as well as what integrations are readily available. AI maturity: While AI is in its heyday, it’s not brand new to the world of tech. Some companies have been at it longer than others; Wix, for example, has been at the forefront of AI since 2016. Wix is able to draw on years of in-house design knowledge to inform its AI designs, avoiding cookie-cutter solutions or flimsy tools.   Get started with Wix for free— sign up now . 03. Design your site with AI As noted earlier, there are two main options for creating a site with AI: either using a website builder or taking a more a-la-carte approach. Let’s walk through each scenario.  Using an AI website builder Most AI-powered website builders will ask you a series of questions to get started, though the exact steps depend on the platform. If you’re using Wix, you’ll be greeted by a unique, chat-based experience that asks you a series of questions to get you set up. More specifically, you’ll need to take the following steps:  From the Wix  AI website builder  page, click “Create with AI” and set up a new Wix account or log into an existing one. Click “Start chat” on the next screen.  Answer the questions that appear in the chat box. The AI will ask for information about your business and goals to create a site with all the pages, content and widgets you need to support your brand. Take your time answering these questions, giving the AI as much relevant information as possible. Once presented with the option, click “Generate Site.” Learn more: AI prompts for website building   AI prompts for a website builder Wix will then spin up a website, complete with website header designs , images and text that reflect your business. If you’d like to make changes, ask the AI to regenerate the site or tweak specific elements (such as the theme or structure) of the site brief.  When you’re satisfied with the design, click “Continue with this site” and move to the Editor. Make any other desired changes from the Editor. The Wix Editor includes many other built-in AI capabilities, including AI tools for product descriptions, site copy and images. Use these features to your advantage as you fine-tune your site. Publish your finished site.   Without using an AI website builder Mix and match multiple AI applications as needed. When it comes to the site design stage, AI tools like DALL·E or Midjourney can help you visualize your ideas.  Provide a few core details about your site, like its purpose and the main message you want to convey. You can achieve even better results by describing your preferred: Visual style (modern, minimalist, vintage, etc.) Color scheme (monochromatic, pastel color schemes, etc.) Layout preferences (asymmetrical, on-page, etc.)  Images or icons (product images, lifestyle photos, shopping cart, etc.) Mood or tone (relaxing, corporate, etc.)  User experience (mobile-friendly, focused on user engagement, etc.)  Sources of inspiration (mention certain brands or designs to model after, but be careful of accidental copyright infringement).  For example, below is what DALL·E fashioned together when given the prompt “Homepage for a minimalist website that specializes in hand-knitted apparel.” AI outputs tend to contain gibberish as well as stylistic quirks, so you’ll likely need to tweak the image using a photo editor before implementing it into your site.  Once you’ve gotten a feel for how you want your site to look, you can build the front-end code by hand; use an AI tool like Visily or GitHub Copilot (which is powered by OpenAI Codex) to generate wireframes or code snippets from your image, respectively. Or, enter your content into a website builder.  Learn more: What is web design? 04. Refine your branding with AI  Any attention-grabbing website  includes imagery and elements that not only look good but also reflect your brand well. There are multiple areas where AI can help:  Business name: If your brand name is still up in the air, consider using Wix’s AI-powered business name generator  to brainstorm memorable names. Simply enter words that are relevant to your business values and type, such as “wedding flower arrangements” to generate a list of ideas. You can further refine your query or specify your industry to get more specific suggestions. Logo: Your logo is a small yet mighty representation of your brand. If you don’t have a logo—or if you’re looking to refresh your existing one—try Wix’s free AI-powered logo maker and follow this guide on how to make an AI logo . You’ll be asked a few questions about your type of business, the vibe you’re seeking and the text you want to include in your logo. The logo maker will even suggest taglines if you’re looking to include one in your logo. Then, the maker will give you various logo options to try out on your site.  Color scheme:  If you can’t decide the right color palette for your brand, tools like Khroma can help you on this front. Khroma uses AI to learn which colors you like. You train the AI by selecting colors you prefer, and it generates palettes based on your choices. 05. Populate pages with AI-generated content Your site design and layout are like the walls of a house. Once you have them, it’s time to fully inhabit your site with the content that will showcase your brand and its offerings. Quality content entices visitors to engage more deeply with your site and accurately sets customer expectations. You can use AI to speed up the development of text, images and even video, making it easier than ever to offer a rich mix of information in a variety of formats. With AI, you can:  Create or enrich website copy. AI text generators can help your produce site copy, from strong product descriptions to catchy homepage copy. For example, in Wix, you can use AI to write copy  for any web page. Prompt it to create new copy, or use it to edit existing copy for length, grammar and/or tone. Create visual assets for your site: Whether you need a custom image for your homepage banner or lifestyle images for your product pages, AI image generators can help fill in the gaps. Wix’s tools for text-to-image , which can be accessed from the Photo Studio in the Editor, works similarly to DALL·E; just describe what you’re looking for and AI will whip up a new image. Alternatively, you can use Wix’s tools to remove backgrounds from your photos or enhance the quality of your images. Learn 7 things you can do in 30 seconds using Wix’s AI image tools . Build, enhance and/or repurpose video: Video is the latest frontier for AI content generation , and a handful of tools now enable you to generate sound and motion with the click of a mouse. For example, Runway provides tools for creating videos based on text prompts. Visla generates videos using graphics and stock footage, and can also repurpose your own submissions into short, interactive snippets. Wix offers auto-generated trailers , which allow you to create 30-second clips from longer videos.  06. Optimize your site for SEO using AI Considering how 35% of U.S. internet users  stumble on new brands via search engines, you’ll want to avoid leaving search engine optimization (SEO) as an afterthought when you’re creating a site. There are both technical and on-page SEO factors to keep in mind, such as: Implementing keywords strategically and naturally throughout your content  Providing complete, detailed content on all of your pages Matching search intent with your content  Making sure each site page is crawlable, and includes things like alt text, title tags and meta descriptions  Ensuring your site runs smoothly (i.e., loads quickly, offers a good user experience, etc.)  The best AI-powered SEO tools combine keyword data with SEO best practices to help improve the rankability of your site. For Wix creators, the SEO Assistant  scores your site pages for SEO and makes dynamic recommendations. Meanwhile, AI can suggest SEO-optimized title tags  and meta descriptions for each of your Wix pages.  07. Add AI-powered UX features  In addition to generating static website content, AI can also help to personalize your site or make it more interactive with dynamic content.  End-to-end AI website creation platforms may offer these tools as enhancements within their toolsets, as Wix does. Alternatively, you can shop for standalone vendors that focus on specific AI-powered tools. Among the functionality to consider: AI-powered product recommendations: AI can factor in a shopper’s browsing behavior, past purchase history and saved style and size preferences to recommend products that they’ll love. Wix’s product recommender, for example, will suggest products based on a person’s shopping history—giving your brand more opportunities to upsell and cross-sell. Customer service chatbots: Two-thirds of consumers have used chatbots in the past year,  and 81% of those who did report positive results, according to a study by Zoom and Morning Consult. Integrating AI-powered automation into your live chat workflow frees up human customer service agents to solve tricky situations, while the chatbots can field order status lookups, issue return labels and other routine tasks. Wix has partnered with leading chatbot developers  to create seamless integrations. AI-driven heatmaps : AI heatmaps are a powerful way to improve your site’s user experience. They track user actions like clicks, scrolls and hovers, giving you a clear picture of how visitors interact with your pages. Want to know which parts of your site grab attention—or get ignored? Heatmaps make it easy to spot what’s working and what needs adjustment. You can use this data to refine your design, like repositioning calls-to-action or simplifying navigation. Best practices for designing a website with AI AI technology can significantly enhance and streamline the website creation process. When designing your website with AI tools, it's essential to adhere to best practices to achieve a successful and user-friendly outcome. By following these key tips for AI web design , you can enhance the user experience and optimize the functionality of your website. Integrate with human touch:  While AI can greatly enhance the efficiency and functionality of your website, it's important not to lose the human touch. Incorporate personal touches and elements that reflect your brand's personality and values. Test and optimize regularly: Conduct A/B testing, collect user feedback and analyze data to discover elements to improve in the next iteration. Doing this regularly ensures your website remains relevant, user-friendly and aligned with evolving trends and user preferences. AI can help analyze this data quickly and efficiently, making it easier to make data-driven decisions. Make your site accessible to everyone:  AI can improve accessibility by generating alt text for images or adjusting colors for better contrast, but it’s not a fix-all. Manual testing is still crucial for things like keyboard navigation, screen reader compatibility and readable fonts. Bonus: an accessible site isn’t just good practice, it can boost SEO and help you avoid legal issues. Use AI to boost SEO:  AI is great for crunching numbers and finding keywords, but it’s not a content expert. It might suggest piling your site with keywords in a way that feels robotic. Instead, use AI as a research tool and make thoughtful edits to create content that works for both search engines and real people. Keep your site locked down:  Cybercriminals are getting smarter and weak security could leave your site open to attacks. AI-powered security tools help detect threats and provide solutions. Use strong passwords, SSL encryption and keep your software updated. If you’re using AI to generate code, review it carefully—automated coding can miss things, and even a small security flaw can lead to big problems. Use AI to personalize:  AI-driven personalization can transform a basic site into an experience tailored to each visitor. From smart product recommendations to dynamic page layouts, AI keeps users engaged. But it’s important to stay transparent about data collection, follow privacy laws, and give users control over their preferences. Stay up-to-date with the latest AI trends:  AI is continually evolving, with new tools and features emerging. Stay on top of these developments to continue leveraging the latest technology for your website design. New to websites? Learn how to design a website to get started. AI for eCommerce website design AI is changing eCommerce by making stores smarter and more personalized. Businesses can recommend products based on customer behavior, past purchases and browsing history, boosting sales and engagement. AI-powered search features understand what customers need—even with vague or misspelled searches. It also helps adjust product prices in real time based on demand and competitor pricing, keeping businesses competitive. AI chatbots provide instant support, answering questions, guiding purchases and handling returns without human help. AI works behind the scenes to make eCommerce operations run smoother. It predicts when products are running low and reorders stock automatically to avoid shortages or overstocking. AI also spots unusual transactions to detect fraud early. Personalized email campaigns use AI to send the right promotions at the right time, driving more sales. At checkout, AI-powered tools help reduce cart abandonment with one-click payments and smart form-filling. Businesses using AI can deliver faster, more personalized shopping experiences and stay ahead in the market. AI for portfolio websites Say goodbye to spending hours tweaking layouts or fine-tuning designs—AI-powered website builders help you create sleek, professional portfolio websites tailored to your industry and style in minutes. They handle everything from selecting fonts and colors to optimizing images and tagging projects automatically. Plus, AI improves site speed and mobile performance so visitors enjoy a smooth experience no matter how they access your site. AI doesn’t just help with design—it makes your online portfolio work smarter. Need an impressive bio or project descriptions? AI writing tools can create them in seconds. Want to keep visitors engaged? AI chatbots and interactive features guide them through your work and answer questions instantly. Plus, AI-powered analytics show you what grabs attention so you can fine-tune and improve. Learn how to make a portfolio  to get started. AI for small business websites AI tools for small business make it simple to build and manage websites —no tech skills or big budget needed. If you're a solopreneur, local shop owner or online seller, you know how tough it can be to create a site from scratch. Hiring a designer costs a lot, updates take forever and SEO can be confusing. AI handles the tough stuff for you. It can design your site, write content, optimize for search engines and track performance—all in minutes. This frees you up to focus on growing your business while AI takes care of the website. Effortless website creation with AI builders:  Building a website for your small business used to be a challenge. Now AI-powered builders make it easy. Answer a few quick questions about your business and let AI create a fully functional site in minutes. It takes care of design, layout and optimization, giving you a professional site that looks great on mobile and desktop—no designer or big budget needed. AI handles your content and branding : AI helps create great headlines, product descriptions and blog posts designed for your small business website. It even suggests images, fonts and colors that fit your brand to make your site look professional. 24/7 customer support with AI chatbots : AI chatbots keep your customer service running around the clock, even after hours. They handle FAQs, guide visitors and manage simple tasks so your customers get fast answers while you stay focused on growing your business. Grow your business with AI-powered SEO and AI marketing : AI analyzes search trends, suggests the best keywords and helps optimize your site to improve your Google ranking. It can also automate social media, email campaigns and ads, making it easier to reach more people and drive traffic without needing a big marketing team. Smarter decisions with AI analytics : See how your website is doing with clear, actionable insights. AI analyzes visitor behavior, tracks trends and highlights what’s working. Use these insights to make your website better and make money with AI to grow your sales . AI website design: from ideas to pixel-perfect layouts AI makes it easier than ever to create layouts, color schemes and typography that truly reflect your brand. No need to start from scratch or settle for a basic template—AI tools take your input, like a mood board, logo or short brand description, and instantly deliver polished professional designs. They handle visual balance, spacing and contrast so even non-designers can get custom results that stand out. Modern AI website design tools take it further by adapting elements in real time. If someone visits your site on mobile, the AI might switch to larger buttons, bolder text and simpler layouts for better usability. It adjusts imagery, animations and backgrounds based on engagement, keeping your design clean, focused and ready for any screen size. Even with website design templates , AI steps in to fine-tune the details. It suggests smart changes like swapping out a busy header image, adjusting font weights for readability or balancing whitespace for a cleaner look. These updates aren’t just about aesthetics—they’re guided by data and design best practices to ensure your site communicates your message clearly and effectively. Benefits of using AI for website design AI is transforming website design, making it faster, smarter and easier to create a site that reflects your brand. These are just some of the many benefits of using AI for website design: Speed up your design process:  AI handles repetitive tasks for you, helping you get your website live faster without sacrificing quality. Save on costs:  Many AI tools are free or budget-friendly, giving you professional results without the expense of hiring a designer. Easily customize your site:  AI makes it simple to tweak layouts, test different designs and adjust your website until it fits your vision perfectly. Create a better experience for visitors:  AI can anticipate user behavior, helping you design a website that’s intuitive, easy to navigate and enjoyable to explore. How to design a website with AI FAQ Can AI replace human web designers? No, while AI can assist and streamline the website design process, it can't fully replace human creativity and expertise. Human designers can bring a personal touch and unique perspective to website design that AI may not be able to replicate. Can I customize my website designed with AI? Yes, most AI-powered website builders allow for customization and personalization. You can add your own content, choose from a variety of design templates and make changes to suit your brand's unique style. Do I need coding knowledge to design a website with AI? No, AI-powered website builders often require little to no coding knowledge. They use intuitive drag-and-drop interfaces and offer pre-designed templates to make the design process accessible for individuals without technical expertise. What are the benefits of incorporating AI into website design? Integrating AI into website design brings a range of benefits. AI streamlines tasks, freeing up designers to focus on creativity. It boosts personalization by analyzing user data for tailored experiences, increasing engagement. AI tools also reduce costs by minimizing manual work in website management. Lastly, AI-driven data analysis informs future design decisions, optimizing websites. In all, incorporating AI leads to user-friendly sites, enhancing visitor experience and simplifying the design process. How can businesses measure the effectiveness of AI in their website design efforts? To measure the effectiveness of AI in website design, businesses can track metrics such as user engagement, bounce rates, conversion rates and overall site performance. They can also gather feedback from users to gauge satisfaction with the site's design and functionality. In addition, conducting A/B testing on different versions of the site can help determine which features are most effective in achieving specific goals. How can I strike a balance between the human touch and AI? The key is to integrate AI tools and features while still utilizing human creativity and input. Incorporate elements that reflect your brand's personality, values and unique perspective, while leveraging AI for data-driven decisions and efficiency. Regular testing, feedback and analysis can also help strike a balance between the two. Can I use AI to create a website? Yes, you can absolutely use AI to create a website. AI-powered tools can help design professional layouts, generate written content and even suggest optimized user experiences based on your audience's needs. These platforms are often user-friendly, allowing non-technical users to build and customize their websites without needing coding skills. How long does it take to create a website with AI? Creating a website with AI can take anywhere from 30 minutes to a few hours for simple sites like personal portfolios or blogs, thanks to automated tools like Wix ADI. For more complex projects, such as small business websites or eCommerce stores, the timeline can extend to a few days or even a week, depending on customization needs and features. The platform you choose and your familiarity with the tools also play a big role in determining how quickly you can launch your site.

Turn your ideas into a live website in minutes with Wix’s AI Website Builder →  Master how to vibe code a website with ease and creativity in this step-by-step guide designed for beginners. But what exactly is vibe coding and why is it changing the way websites are built? It blends visual design, logic and AI-powered workflows, letting you create dynamic, interactive websites faster than traditional methods. With Wix Vibe or any AI website builder , vibe coding lets you create professional and interactive no code websites quickly and effortlessly. With the best vibe coding tools , you can connect data, set up interactions and automate workflows, all while focusing on creativity and user experience. By the end of this guide, you’ll understand how to make a website from scratch that’s visually polished, functional and ready for real users. Vibe coding doesn’t have to mean starting from zero. With Wix’s AI website builder, you can generate a full site layout, design direction and professional copy, then fine-tune it your way. It’s the fastest path from idea to a fully built website. TL;DR: how to vibe code a website Vibe coding is all about telling an AI what you want your website to look and feel like, using natural language instead of traditional code. It blends visual creation with AI-driven logic to help you build dynamic websites faster than traditional coding. With the rise of different types of AI  powering web creation, including generative AI , automated layout and logic-based automation, anyone can build sophisticated sites using modern website builder tools and the best AI app builders . Here’s the short version Define your vibe:  Get clear on your brand's personality, target audience and goals. Choose your tool:  Select an AI website builder that understands conversational prompts. Explore these AI prompts for using an AI website builder. Describe your vision:  Use descriptive words to tell the AI what you want. Think "warm and earthy" or "minimalist and modern." Explore these AI prompts for website building to get started. Review & refine:  The AI will generate a design. From there, you can easily tweak colors, fonts and website layouts until it’s perfect. Add your content:  Populate your new site with your own text, images and products. Explore how vibe coding principles can also guide how to build an app  and understand the differences in website vs mobile app  design. How to vibe code a website: step-by-step guide Ready to translate your vision into a functional website? Vibe coding makes it simple. Just follow these steps to build a site that truly represents you. We’ll guide you through defining your brand’s feel, using AI prompts effectively and customizing the results to perfection. Choose your vibe coding platform Start with an AI-generated site Domain and hosting Set up your website structure Design your UI visually Connect data and collections Add actions, logic and interactions Enhance with automation and workflows Test your vibe-coded features Publish and optimize 01. Choose your vibe coding platform Vibe coding starts with picking the right platform for your workflow. Look for a tool that lets you combine visual design with logic and data management. The goal is to have everything in one interface so you can build faster without jumping between different apps. When evaluating platforms, consider flexibility, scalability and ease of use. Some platforms also integrate AI features for a website to speed up design and logic setup, making it easier to get started even if you’re not a developer. Key factors to consider: Visual interface + logic builder Ability to manage data and dynamic content Automation and workflow support Integration with third-party apps Learn how to make a website an app  and bring your site’s functionality to mobile users seamlessly. 02. Start with an AI-generated site Starting with an AI-generated website can dramatically reduce setup time. Many no‑code and low‑code users, including those using vibe coding, claim up to a 90% reduction in development time  compared with traditional coding. This allows you to focus on customization and web design instead of building everything from scratch. AI-generated sites often provide ready-made page structures, website templates , placeholder content and suggested designs. This jumpstart allows you to immediately start layering logic, interactions and website branding . Benefits of using AI-generated sites: Instant page layout suggestions Automated color and typography options Starter content and templates Faster prototyping "Making a chat-based experience was our way of creating a very intuitive flow for users. AI relies on people being able to articulate what they need. The Wix AI website builder chat is designed to guide the conversation so that it gets all the information it needs to deliver the best possible result." - Yaara Asaf, head of product Learn more: What is the Wix AI website builder? Best AI website builders Best AI landing page builders 03. Domain and hosting Even the best vibe-coded site won’t reach users without a domain name and hosting. Choosing the right domain is critical for branding, SEO and credibility, while reliable website hosting ensures your site loads quickly and remains online. When thinking about a domain name, aim for something short, memorable and relevant to your brand. For hosting, consider factors like uptime , speed and scalability, especially if your site will handle dynamic content or traffic spikes. Key tips for domain and hosting: Pick a short, easy-to-spell domain name Use a secure, scalable hosting provider Enable SSL for security and SEO benefits Consider platform-integrated hosting to simplify setup Plan for growth and traffic demands “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” - Ofir Gvili, domains PMM at Wix Expert tip:   Wix plans include free domain and hosting options, making it easier to get your vibe-coded site online quickly without additional setup costs. Use a domain name search or try a domain name generator  to secure a memorable address for your vibe-coded site. 04. Set up your website structure A strong website infrastructure is the foundation for success. Defining pages, sections and content types early makes vibe coding smoother, reducing errors later. Use website mapping on your main pages, reusable components and dynamic content collections. Steps to structure your site: Define your main pages and hierarchy Identify reusable components or sections Plan for dynamic content like blogs, products or portfolios Map out how users will navigate the site Expert tip:  Focus on your website’s structure first. An organized layout not only makes your site easier to navigate but also improves SEO, helping boost user engagement and visibility. Use your organized layout to quickly build a portfolio website  or set up a blog using a free blog maker , letting you automate workflows, reuse components and get your site live faster. 05. Design your UI visually Visual design is the heart of vibe coding. Using a drag-and-drop builder or design builder lets you shape layouts, add website animations and test interactions without writing code. Focus on clarity, spacing and visual hierarchy to guide users effectively. Short, clean layouts improve usability. For example, users typically spend 94% more time on websites with well-structured visual flow and intuitive navigation. Visual design priorities: Consistent spacing and typography Reusable templates for repeated sections Responsive layouts for mobile and desktop Interactive elements like hover effects or sliders Expert tip:  Some platforms, including Wix Vibe, offer AI-assisted visual suggestions, which can speed up this stage for new users. 06. Connect data and collections Dynamic websites require data connections. Linking your UI to collections, databases or content feeds allows pages to update automatically as new data is added. This is essential for blogs, product pages, portfolios or user-driven sites. Proper data connections reduce maintenance and prevent repetitive updates. Key data steps: Create collections for dynamic content Connect UI elements to data sources Use filters and sorting for better user experience Plan for future scalability Expert tip:  Tools like Wix Vibe make connecting data visually simple, but manual setup is possible in most other platforms. 07. Add actions, logic and interactions This is where your site becomes “alive.” Vibe coding lets you set conditions, triggers and interactive flows without writing code. Think of it as creating behaviors for buttons, online forms , galleries and other components. Examples of actions and logic: Show/hide elements based on user behavior Trigger animations when elements appear on screen Form validation and user feedback Personalized content for logged-in users Action Purpose Show/hide elements based on user behavior Creates dynamic content that responds to user actions. Trigger animations when elements appear on screen Adds visual engagement and improves user experience. Form validation and user feedback Ensures accurate data submission and guides users. Personalized content for logged-in users Delivers customized experiences to boost engagement. Want inspiration? Check out some of the best AI website examples  to see vibe coding in action. 08. Enhance with automation and workflows Automation streamlines repetitive tasks and improves efficiency. You can automate emails , data updates or workflow triggers, reducing the chance of human error. Automation ideas: Trigger emails when a form is submitted Update collections automatically Notify team members of changes Track user behavior or actions 09. Test your vibe-coded features Testing ensures your site works correctly across devices and user scenarios. Focus on functionality and performance before going live. A well-tested site improves retention and reduces bounce rates. Testing checklist: Mobile-friendliness (desktop, tablet, mobile) Button and website navigation functionality Data connections and dynamic content Website performance and load times Logic and trigger accuracy Learn more: How to make a website mobile-friendly What is a mobile site? Benefits of creating a mobile app 10. Publish and optimize Publishing is just the beginning. Optimize for performance, website SEO and user experience to ensure your site succeeds. Small adjustments, like compressing images, minifying scripts and refining content, have a big impact on website speed and engagement. SEO-friendly websites get more traffic when optimized for search engines from the start. Publishing and optimization tasks: SEO titles, meta descriptions and structured data Web accessibility and mobile optimization Image and media compression Website analytics setup for tracking user behavior Continuous testing and updates Learn more: Website launch checklist Best website builders for SEO SEO trends Portfolio SEO Blog SEO Summary: how to vibe code a website Action Key points Choose your vibe coding platform Pick a platform with visual design + logic builder, data management, automation and third-party integration. Start with an AI-generated site Jumpstart with AI-generated layouts, templates, placeholder content; can reduce development time up to 90%. Domain and hosting Secure a short, memorable domain; use reliable hosting with SSL; plan for scalability and performance. Set up your website structure Define pages, hierarchy, reusable components and dynamic content collections for smooth workflow and SEO. Design your UI visually Focus on clarity, spacing, responsive layouts, reusable templates and interactive elements to improve engagement. Connect data and collections Link UI to databases or collections for dynamic content; use filters, sorting and plan for scalability. Add actions, logic and interactions Set triggers, conditions and interactivity for buttons, forms, galleries and personalized content. Enhance with automation and workflows Automate repetitive tasks like emails, data updates, notifications and user behavior tracking. Test your vibe-coded features Check responsiveness, navigation, data connections, performance and logic triggers across devices. Publish and optimize Optimize SEO, accessibility, mobile performance, media compression, analytics and continuous updates. The benefits of vibe coding vs traditional coding Vibe coding merges creative design and functional development into a single workflow. Instead of juggling multiple coding languages and environments, you can use visual interfaces, AI-powered assistants and intuitive tools to bring your website to life. Unlike traditional coding, which can be time-consuming and requires advanced front-end and back-end knowledge, vibe coding lets you prototype, test and launch websites quickly without sacrificing creativity or functionality. Key advantages of vibe coding Faster prototyping:  Build and iterate on your site quickly with drag-and-drop visuals. Lower technical barriers:  Focus on design and logic without mastering complex code. Visual debugging:  Spot and fix errors immediately in a live interface. Built-in hosting and performance:  Your site is optimized and ready to go. AI-assisted content and design:  Generate layouts, copy and interactive elements effortlessly. For creators, this means more time spent building the experience you want. "Break free from writer’s block or design paralysis, and launch a new website with ease. The AI builder is just the beginning of many novelties. While AI is having its moment in the public eye, it’s part of Wix’s DNA. And for as long as our customers are seeking faster, better solutions—Wix will always be hard at work. We don’t put technology first, we put our users first. Technology is just enabling us to help solve their problems.” - Nerri Shelan, head of product Learn more: AI content strategy Content ideas Who should vibe code a website? Vibe coding isn’t just for traditional developers. Its combination of visual design, logic and automation makes it accessible and powerful for a wide range of creators and businesses. It’s ideal for: Designers who want more control:  Instead of relying on developers, designers can implement their own interactions, animations and layouts directly. This reduces back-and-forth and lets creative ideas translate faster into real experiences. Creators building personal brands:  Artists, bloggers and content creators can quickly set up portfolio pages, blogs or interactive showcases that adapt as their work grows. Entrepreneurs launching new sites:  Small business owners and startups can get online fast without waiting for a full development cycle, saving both time and money. Freelancers selling client projects:  Freelancers can deliver interactive, fully functional sites without extensive coding knowledge, increasing efficiency and client satisfaction. Businesses wanting fast site updates:  Marketing teams or operations staff can implement changes, A/B test interactions or launch campaigns directly without relying on a dev team. If you’ve ever wished design tools like Figma or Adobe XD could “come to life,” vibe coding is the closest real-world version, turning static mockups into dynamic, interactive websites with minimal technical barriers. Expert tip:  Platforms like Wix Vibe provide templates and logic builders that can make this process even faster for beginners or small teams, though the concept applies across many modern AI tools and no-code website builders . Ready to start building?  Explore Wix Vibe  and bring your designs to life with interactive, vibe-coded websites. Why trust Wix's experts? Vibe coding blends visual design, logic and automation into one workflow and Wix’s teams work closely with creators using these tools in real-world projects. Everything in this guide reflects real-world vibe coding workflows, broken down into beginner-friendly steps. From AI-assisted design to connecting data and adding interactions, these insights show you how professionals streamline website creation while keeping the process approachable for anyone looking to build their own site. How to vibe code a website FAQ What is vibe coding? Vibe coding is a hybrid approach to web creation that mixes visual design, AI workflows and logic mapping to create interactive, dynamic websites without traditional coding. It allows creators to build websites with rich functionality, like forms, dynamic content and animations, without writing complex code. This approach bridges the gap between designers and developers, making site creation more accessible. Can beginners learn how to vibe code a website? Yes. Modern platforms like Wix Vibe let anyone build logic visually. You don’t need prior development experience. With guided workflows and pre-built templates, beginners can quickly create functional websites while learning how data connections and interactive features work. Is vibe coding the same as AI web development? Not exactly. AI helps generate layouts and automate tasks, but vibe coding adds visual logic, data connections and custom interactions. Think of AI as a design assistant, while vibe coding turns your design into a fully functional, interactive site. Do I need coding knowledge to vibe code? No. You can build advanced behavior visually. Code is optional, not required. If you want, you can add custom code snippets for more control, but many sites are fully functional using only the visual interface. Which tools are best for vibe coding? Wix Vibe is a leading option because it combines AI generation, data modeling, automation and visual logic into one experience. Other low-code and no-code website builders also support vibe coding workflows, giving you flexibility to choose the one that matches your project needs.

Looking for the fastest way to build your website? Get started with Wix  → AI website builders now make it possible to build a website just by describing it. However, the better your prompts, the better your website is going to be. If you ask for something as general as , a cool website, you might get something that looks okay but it won't feel like yours. To get a result that truly fits your brand, you need to master the art of the prompt. Think of the prompts for your website building as an integral part of your creative brief. It’s how you tell the AI exactly what you need, who it’s for and how it should make people feel. We’ve put together a guide to the best prompts for an AI website builder, broken down by industry and style, to help you turn your idea into reality in seconds. What are the core components of a perfect prompt for an AI website builder? Before we get into the specific examples, its important we take a look at what makes a prompt work. The best prompts usually answer four main questions. If you include these details, you're much more likely to get a result you love on the first try. Who is it for?  (this is your target audience) What is the goal?  ( website type) What does it need to do?  (features and functionality) What is the vibe?  ( website design ) Vague prompts can lead to a generic website but specific prompts can mean a more distinct and professional website. Getting your prompts right helps you better vibe code a website. AI website builder prompts for creative portfolios If you're a photographer, designer or artist, your website needs to put your work front and center. This means you don't want a cluttered design that distracts from your images when learning how to make a portfolio with AI. The okay prompt: "Make a portfolio for a photographer." The best prompt: "Build a photography portfolio for a wedding photographer based in Austin, Texas. The target audience is engaged couples looking for a romantic, documentary-style photographer. Design vibe:  The look should be soft, airy, and romantic. Use a pastel color palette with lots of white space. The font should be an elegant serif. Must-have features: A homepage with a full-width slideshow of my best shots.A 'Love Stories' gallery page organized by different weddings. An 'About Me' page with a friendly photo and bio. A contact page with a form asking for the wedding date and venue. An Instagram feed integration at the bottom of the homepage." Why this prompt works:  It specifies the type of photography (wedding vs. sports), the location (Austin) and the feeling (romantic). This tells the AI to pick softer fonts and colors rather than bold, edgy ones. Be inspired by these AI portfolio examples. AI website builder prompts for online stores When you're selling products online, clarity is everything. You want customers to find what they need and buy it without any friction and so your prompt should focus on building trust through your ecommerce website. The okay prompt: " Create an online store for selling candles." The best prompt: " Design an eCommerce website for a brand called 'Wick & Wax' that sells handmade, organic soy candles. The target audience is eco-conscious homeowners who love cozy interiors. Design vibe : I want a rustic, earthy feel. Use warm colors like terracotta, sage green, and cream. The design should feel cozy and approachable, not corporate. Must-have features : A homepage featuring 'Best Sellers' and a 'New Arrivals' section. Product pages that allow for large, high-quality images and detailed scent descriptions. A filter system to sort candles by scent family (Woody, Floral, Citrus). A clean, simple checkout process. A 'Scent Guide' blog section where I can write about candle care." Why this works:  It gives your AI website builder a brand name and a clear visual direction (rustic, earthy). It also asks for specific functional elements like a product filtering system, which is crucial for a store with many products. Prompts for blogs and publications When starting a blog , readability is the main priority. You want visitors to stay and read multiple articles so your prompt should focus on layout and content structure. The okay prompt: "Start a blog about travel." The best prompt: " Create a travel blog called 'The Weekend Wanderer' focused on budget-friendly trips for college students. The tone should be fun, energetic and adventurous. Design vibe : Use bright, bold colors like electric blue and yellow. The layout should be dynamic and magazine-style, not just a simple list of text. Use easy-to-read typography for long-form articles. Must-have features: A hero section on the homepage highlighting the latest featured trip.Categories for 'Food', 'Accommodation' and 'Activities'. A subscription form for a weekly newsletter placed prominently on the homepage. A 'Destinations' map where users can click on a country to see posts about it. Easy-to-read typography for long-form articles. Why this works : It defines the audience (college students), which suggests a more energetic design than a luxury travel blog for retirees. Asking for a "magazine-style" layout tells the AI website builder to create a more complex and engaging visual structure. AI website builder prompts for professional services Whether you're a consultant, a plumber or a dentist, your website needs to build trust immediately. Your prompt should focus on professionalism and include creating clear calls to action for your site. The okay prompt: "Make a website for a financial consultant." The best prompt: " Build a professional website for a financial advisor named 'Summit Wealth'. The target clients are small business owners looking to plan for retirement. The tone should be trustworthy, stable, and authoritative. Design vibe : Use a corporate but modern color scheme—navy blue, slate grey, and white. The design should be clean and structured, using a sans-serif font. Must-have features : A homepage with a clear value proposition and a 'Book a Consultation' button above the fold. A 'Services' page detailing retirement planning, tax strategy, and investment management. A 'Testimonials' section to display client reviews.An embedded calendar tool so clients can book appointments directly. A secure client portal login button in the header. Why this works:  It asks for specific trust signals like testimonials and a secure portal. It also dictates a color palette (navy blue) that psychologically conveys stability, which is perfect for finance for example. Be inspired by these Bookkeeping website examples . AI website builder prompts for event landing pages Sometimes you don't need a full website, just a single page to promote an event. These prompts need to be laser-focused on one goal, getting people to sign up. The okay prompt: "Create a page for a music festival." The best prompt: " Design a high-energy landing page for a local electronic music festival called 'Neon Nights'. The audience is young adults aged 18-30. Design vibe : Dark mode is a must. Use a black background with neon pink, purple, and green accents. The design should feel loud, chaotic and exciting. Must-have features: A countdown timer to the event date at the very top.A clear, sticky 'Buy Tickets' button that stays visible as you scroll.A lineup poster section featuring the bands .An embedded Spotify playlist of the performing artists. An FAQ section for parking and venue rules. Why this works:  It sets a very specific mood (dark mode, neon) that fits the genre. It also prioritizes the most important element—the ticket button—ensuring the page does its job. Be inspired by these landing page examples. How to refine your AI website building results Even with the best prompt, the first time you go about understanding how to design a website with AI , might not be 100% perfect. The beauty of AI builders is that you can keep the conversation going to improve on it. Here are some tips for refining your site after the initial build. Be specific about changes:  Instead of saying "I don't like the colors," say "Change the background to white and make the buttons a softer blue." Focus on one thing at a time:  If the layout is wrong, fix that first. Then worry about the font and then the images. Tackling it in steps helps the website builder understand exactly what you want. Use negative constraints:  Sometimes it helps to tell the AI what not  to do. For example, "Keep the modern layout but remove the large hero image at the top." Ask for variations:  If you aren't sure what you want, ask for options. "Give me three different headline options for the homepage" or "Show me this layout with a different color palette." Be inspired: AI website examples

Ready to let your work shine? Build your portfolio →  If you’re learning how to create a UGC portfolio, a professional website is essential for landing paid brand deals and turning content creation into a career. A strong   portfolio website  acts as a central place where brands can view your best work, understand your niche and contact you directly for collaborations. This guide walks you through every stage of   how to make a portfolio  for UGC, from gathering content to hitting publish. By the end, you will have a clear roadmap to   building a website  that books clients. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: how to create a UGC portfolio A UGC portfolio is your proof of value. It shows brands what you can create, how you think and how you drive results. The strongest portfolios are simple, visual and built to convert interest into inquiries. To create one, showcase your best UGC (client work or spec content), use a custom domain name and organize your site with a clear bio, work samples, social proof and contact details. Add brief context to each piece with goals, outcomes and strong CTAs, optimize for SEO and keep your portfolio updated as your skills grow. Features of a great UGC portfolio Feature Why it matters High-quality UGC examples Shows brands your creative skill, production quality and ability to deliver platform-ready content Clear niche and positioning Helps brands quickly see if you’re the right creator for their audience and goals Social proof or results Builds trust through testimonials, engagement metrics or past performance Strong calls to action Guides brands toward the next step, like emailing you, booking a call or starting a collaboration Easy contact options Makes it simple for brands to reach out and increases the chance of turning interest into paid work Learn more: How to create a marketing portfolio How to create a modeling portfolio How to create a photography portfolio How to make a business portfolio How to create a UGC portfolio in 10 steps Building a portfolio doesn't have to be complicated. Follow these steps to get your work online and start pitching to brands: Gather your content Pick a domain and website host Choose a website builder and template Structure your portfolio Add key details Make yourself easy to contact Stay social Get personal with a blog (optional) Optimize for SEO Get feedback and keep your UGC portfolio updated 01. Gather your content Start by collecting the videos and photos that best represent your style. Brands look for variety, so try to include different types of UGC, such as unboxing videos, testimonials, voiceovers and aesthetic product shots. If you have previous client work that performed well, put that at the top of your list. If you're new to the industry and don't have client work yet, create spec content. This is practice content made for brands you love, used to demonstrate what you can do. Film a review of your favorite skincare product or an unboxing of a recent purchase. Treat these videos with the same level of effort you would for a paid job. Organize these files by category (e.g., beauty, tech and lifestyle) to make the next steps easier. Pro tip:  If you're stuck on where to start, exploring the   best portfolio websites  can provide loads of inspiration. 02. Pick a domain and website host Your domain name is your address on the internet. It should be simple, professional and easy to remember. Most creators use their own name (e.g., janesmithugc.com ) or their social handle. Using a custom domain adds a layer of professionalism that sets you apart from creators sending Google Drive links. Use a   domain name search  tool to check availability, or try a   domain name generator  for creative ideas if your first choice isn’t available. Once you have a name in mind, you need a website host. This is the service that keeps your website online. Some platforms even offer   free website hosting  options, making it easier to get started. Check availability for your desired name early, as popular names get snapped up quickly. Explore these portfolio name ideas . 03. Choose a website builder and template You don't need to be a tech expert to learn   how to develop a website . Wix makes portfolio website creation easy with drag-and-drop tools and pre-designed layouts. Look for a template that is clean and puts the focus on your videos and images. When browsing   website design templates , choose one designed for creative portfolios. These often come with built-in galleries and video players. Remember, the goal is to let your content do the talking, so avoid cluttered designs that might distract potential clients. Check out Wix's templates: Portfolio website templates Personal website templates Photography website templates Discover the   best portfolio website builders  to get started on your journey. 04. Structure your portfolio Good website management  means ensuring easy navigation so brands can easily find what they’re looking for. Include these essential sections: About me Write a short intro about who you are. Mention your niche (e.g., fitness, pet care and home decor), your experience level and what inspires you. Explain your approach to content. Do you specialize in fast turnaround times, humorous storytelling or educational clips? This helps brands see if you are a culture fit. Content gallery This is the heart of your portfolio. Display your high-quality video galleries prominently. If possible, use device mockups (frames that look like iPhones) to show how the content will look on social media. Include a section for photography if you offer that service. Testimonials Social proof builds trust. If you have worked with brands before, ask for a short review and post it here. If you are new, you can include engagement results from your personal channels, like "Video reached 10k views organically." Contact info Make it impossible to miss your contact details. Put your email address and links to your social media profiles in the header or footer of every page. Brands shouldn't have to hunt for a way to pay you.  Expert tip from Hani Safe, product lead (Showcase) at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality." 05. Add key details Once the structure is in place, fill in the details that sell your services. Don't just dump videos on a page; give them context. Video descriptions   Add a one-liner under each video explaining its goal. Was it an unboxing intended to build hype? A tutorial designed to educate? If you have data, mention it here (e.g., "Generated 200 clicks to website"). Calls to action (CTAs)   Brands hire UGC creators to drive action. Demonstrate your ability to write engaging text by adding strong captions and CTAs on your portfolio. Phrases like "Let's create something together" or "Book a discovery call" guide the visitor on what to do next. 06. Make yourself easy to contact A contact form is standard, but you should offer multiple ways to get in touch. Some brands prefer email, while others might want to DM you on Instagram. Include a direct email link (mailto:) so it opens their email app automatically. If you use scheduling software for calls, embed that link directly on your contact page. The fewer clicks it takes to reach you, the higher the chance of landing a deal. 07. Stay social Your portfolio is your home base, but your social channels are where you build community. Link your TikTok, Instagram and LinkedIn profiles clearly. Ensure your social profiles match the branding on your portfolio. Use the same profile picture and bio keywords. This creates a consistent experience for brands moving between your social media and your website. When you pitch to brands via email or DM, include your portfolio link. It looks much more professional than attaching large video files that clog up inboxes. Use the link in pitches to small brands in your niche to show you're serious about your craft. 08. Get personal with a blog (optional) Starting a blog can help you connect with brands on a deeper level. You can write about your creative process, behind-the-scenes of a shoot or trends you are seeing in the industry. If you’re unsure   how to start a blog , you can use a blog maker  to make the process smooth. This positions you as an expert in the field. It also gives you more   web content  to share on LinkedIn, which is a massive platform for finding brand deals. Expert tip from George Nguyen, editor of the Wix SEO Hub: "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." 09. Optimize for SEO Search engine optimization and marketing strategies  help brands find your web address   on Google. Use keywords that brands might search for, such as "UGC creator for beauty brands" or "Gen Z content creator." Place these keywords naturally in your page titles, headings and the "About Me" section. Rename your image and video files with descriptive names before uploading them, rather than leaving them as "IMG_5943.jpg." Make sure your website is mobile-friendly too, as most users browse on their phones. A good website builder with built-in   SEO features  can handle much of this for you, while also improving your   website performance   to keep visitors engaged. 10. Get feedback and keep your UGC portfolio updated Before you start sending your link to dream clients, ask a friend or mentor to review it. Have them check for broken links, typos or videos that don't load. Your portfolio is never truly finished. As you create better content and work with bigger brands, update your site. Remove older, lower-quality videos and replace them with your latest wins. Keeping it fresh shows that you are active and improving. Why you need a UGC portfolio A UGC portfolio is your best tool for landing brand deals. It shows your creativity, style and results in one place, making it easy for brands to see your work, understand your niche and decide to hire you. Every UGC creator benefits from having a portfolio that showcases their value. What to include in a UGC portfolio Your portfolio is where you prove you’ve got the goods. To grab a brand’s attention and show off what you can do, make sure to include these essentials: A catchy intro : Start with a short bio that introduces who you are, your niche and what makes your style unique. Keep it friendly and to the point. Your top-tier work : Feature your best videos, photos and social media posts. Pick content that really demonstrates your creativity. The proof is in the pudding : If you have them, share stats or testimonials that show how your content performs, like engagement rates or growth. A menu of your services : Clearly list what you offer, whether it’s video creation, product photography or scriptwriting. Make it easy for brands to see how you can help. A way to get in touch : Wrap it up with a clear call to action. Add a clickable email address, a booking form or links to your social profiles. Keep things organized and visually clean so it’s easy for potential partners to say "yes" to working with you. Learn more: How much does a portfolio website cost? UGC portfolio examples built on Wix  Explore how these standout UGC portfolios showcase creators’ skills and make a strong impression on potential brand partners. Each of these web design portfolio examples  uses Wix to highlight authentic content, clear personal branding and engaging layouts that are tailored to the creator’s niche and style. 01. Wilhelmina Rose Wilhelmina Rose’s  portfolio showcases her expertise as a social media and marketing strategist. The homepage features a vibrant grid of eye-catching case studies, some with video previews, designed to immediately capture attention. Each case study highlights her approach and results. Like what you see? Create your own UGC portfolio with this same template. Template name: Graphic design portfolio website template 02. Lauren Nicole Miller Lauren Nicole Miller ’s portfolio puts her personality and voice front and center, giving her full control over her narrative. She uses typography and layout to make her text-heavy site visually inviting, balancing flair with professionalism. Her detailed resume is easy to navigate with an anchor menu and a downloadable one-page version.  Like what you see? Create your own UGC portfolio with this same template. Template name: Journalist website template 03. Brandon Dexter Brandon Dexter’s   portfolio is sleek and professional, with a dark theme and clean typography that create a sophisticated feel. His case studies are clearly structured, outlining the challenge, solution and results, which highlight his strategic thinking.  Like what you see? Create your own UGC portfolio with this same template. Template name:   Photographer website template   04. Lauren Price Lauren Price's  portfolio feels warm and approachable, giving visitors an authentic glimpse of who she is. Personal photos and a friendly tone make it easy to connect with her. Client testimonials are front and center, building trust and showing the real impact of her work. By focusing on relationships and credibility, Lauren’s portfolio clearly demonstrates why she’s a freelancer clients can rely on. Like what you see? Create your own UGC portfolio with this same template. Template name:   Start from scratch website template How to create a UGC portfolio FAQ How do I create a portfolio without any UGC experience? You don't need paid clients to start. Create "spec ads" (speculative advertisements) for brands you already own and love. Film yourself using the product, edit it to look like a real ad and upload it to your site. This shows brands the quality of work you can deliver. What should a UGC portfolio look like? It should be clean, mobile-friendly and easy to navigate. The focus should be on short-form vertical videos (9:16 aspect ratio). It needs an introduction, a gallery of work, a list of services or rates and clear contact information. Do I need an UGC portfolio? Yes. While some deals happen in DMs, a portfolio allows you to command higher rates and pitch to professional agencies. It separates hobbyists from professional creators and gives you a dedicated space to control your personal brand.

Turn your ideas into a website you love with Wix →   Exploring how to make a winery website is the first step toward presenting your wines, your craft and your heritage in their best light. It’s about creating a site that feels true to your vineyard: warm, inviting and unmistakably yours, while giving you the tools to sell with ease and manage tastings, wine clubs, events and shipping without the usual headaches. As you lear n how to make a website , whether you’re starting with a free website builder or looking into more advanced options for building a business website , this guide walks you through exactly how to create one built for the way modern wineries operate.  You’ll learn how to choose a design that fits your brand, set up a polished wine catalog, sell subscriptions  and bookings, connect point of sale (POS), support wholesale buyers and more. By the end, you’ll have a clear, step-by-step plan to launch one of the best winery websites , designed to feel inviting for first-time visitors and effortless for loyal club members and returning customers. Ready to get started? Let’s build a winery website that does your craft justice. Discover top restaurant and food website templates  to launch your site fast and effortlessly. Building a winery website should feel as smooth and enjoyable as pouring a great glass of wine. With Wix, you can design, customize and launch a professional winery site in minutes. Wix simplify the process so you can focus on what matters most: showcasing your wines, telling your vineyard’s story and connecting with customers. Ready to craft a site that pairs perfectly with your brand? TL;DR: how to make a winery website Building a winery website doesn’t have to be complicated. By using the  best website builders  and having a plan, you can showcase your wines, tell your story, sell products, manage memberships and host events, all from one platform. Here’s what you need to do: Choose a template & brand your site:  Pick a design that reflects your vineyard’s personality, customize colors, logos, photos and messaging to tell your story. Using a free AI website builder  can help speed up design tasks and create polished visuals effortlessly. Set up your wine catalog & products:  Add bottles, vintages, bundles, AI-enhanced pack shots and detailed tasting notes for an appealing online store. Enable sales, subscriptions & memberships:  Offer wine club tiers, loyalty rewards and recurring shipments with Wix Plans and Wix Loyalty . Handle bookings, events & compliance:  Collect reservations, schedule tastings, manage tours and implement on-site and delivery age verification. Connect POS & marketing tools:  Sync in-person and online sales, automate email campaigns, set up discounts and optimize SEO to grow your winery b usiness. Once you work through these steps, you’ll have a winery website that looks great, runs smoothly and is set up to grow with your business. How to make a winery website in 10 steps  Let’s walk through the ten essential steps that will help you create a winery website that feels polished, intentional and ready to grow. Pick your winery template & brand your site  Set up your wine catalog  Configure product variants & store policies  Set up shipping, delivery & age verification Build your winery’s wine club (subscriptions) Create member perks  Add bookings for tastings, tours & events Add a blog for pairings, releases & harvest stories Set up POS for your tasting room  Launch your site & connect marketing tools 01. Pick your winery template & brand your site  The first step in making a winery website is choosing from website templates that already feel like your brand. Pick a template that matches the style and atmosphere you want your visitors to experience, along the lines of classic and elegant, rustic and cozy or modern and sleek. Once you’ve selected a winery website template , customize it with your brand colors, bottle shots and vineyard imagery. Strong visuals matter in the wine world, so think about the mood you want visitors to feel the moment they land on your homepage. A warm sunset, a tasting room interior or a close-up of your vines can all help communicate your story. Finish by updating your logo using a logo maker and applying best practices for how to design a logo  that represents your brand. Then adjust navigation and messaging so your brand voice sets the tone for the entire website experience. Did you know?: Wix offers winery-ready designs that give you a premium look without needing a designer, helping you go live fast while keeping web design  simple and approachable. Explore these  food and drink website templates  to launch you r winery website quickly. 02. Set up your wine catalog (bottles, vintages & collections) Your catalog is the he art of your winery website. Create product pages  for each bottle, including tasting notes, vineyard details, vintage info and clear pricing.  You can group your wines into categories, like Reds, Whites or seasonal bundles. This makes it easier for visitors to browse and find the bottles they want. High-quality product photography builds trust, and you don’t need a full studio shoot to get it.  AI pack shots If you’re capturing bottle shots yourself, start with one clean photo on a neutral background. Then use AI tools like Wix Photo Studio , Booth.ai or Pebblely to remove backgrounds, add winery-style scenes and match lighting across every SKU. Keep your lighting direction, bottle height and reflections consistent so your catalog looks cohesive. Upload both a clean version and a lifestyle version to each product page. Wix supports multiple product images, so you can showcase both clean pack shots and lifestyle visuals that show how your wines feel in the real world. 03. Configure product variants & store policies   Most wineries sell multiple vintages and bottle sizes, so set these up as product variants inside your winery website. Add 375 ml, 750 ml or magnum options, plus vintage years or limited releases. You can also offer 3-, 6- or 12-bottle bundles. Next, configure your store policies: shipping regions, refund rules and legal compliance. Wine shipping varies by location, so keep your language clear and accessible. This ensures customers understand exactly how delivery and availability work before checking out. Wix lets you add shipping rules based on weight, price or region, giving you flexibility to handle both standard orders and seasonal or club shipments. 04. Set up shipping, delivery & age verification  Selling wine means handling compliance properly. Don’t overcomplicate this step. Find a website builder that gives you tools to manage age verification and delivery requirements across the customer journey. Age verification on-site Create a sim ple lightbox popup  that appears the first time a visitor enters your site. Include two buttons: “I am 21+” and “I am under 21.” If a visitor selects “Under 21,” redirect them to a neutral page or simply close the Lightbox. Use cookies or localStorage so returning visitors aren’t asked repeatedly. Pro tip:  Keep the design visual and brand-aligned. Use a full-screen vineyard photo at sunset with elegant typography, such as “Sip responsibly: please confirm you are over 21.” You can also add a footer note: “Must be 21+ to purchase. Adult signature required upon delivery.” Age verification for delivery For actual wine deliveries, age verification must happen at handoff, not online, as this is a legal requirement in most countries.  To comply, enable “Adult Signature” through Shippo, UPS or FedEx so carriers are required to check ID when handing over a package. Add an automatic note during checkout and in order confirmations: “Wine deliveries require an adult signature and ID verification upon delivery.” Wix + Shippo  can also automatically print this note on shipping labels or packing slips, reducing manual work and helping ensure compliance.  For local deliveries, train couriers or use a delivery app that supports ID verification scanning to confirm recipients meet the legal age requirement. 05. Build your winery’s wine club (subscriptions)  Wine clubs are among the most profitable aspects of running a winery. Set up subscription or membership tiers: monthly, quarterly or custom cycles, and offer perks such as curated bottle shipments, exclusive discounts, early access to new releases or special tasting events. Here’s an example structure for a wine club: Tier Price Frequency Benefits Bronze Club $59/qtr Quarterly  3 curated bottles, 10% off reorders Silver Club $99/qtr Quarterly  6 bottles, 15% off, early access to releases  Gold Club $149/qtr Quarterly  12 bottles, 20% off, free tastings for two Setting up subscriptions on Wix Go to Pricing Plans → “+ New Plan.” Choose a Recurring plan. Add member benefits such as discounts, free events or member-only pages. Enable “Con nect to Wix Automations ” to: Trigger a welcome email. Add the member to a “Wine Club” contact label. Offer exclusive coupons via Wix Loyalty (for example, Bronze members get 10% off selected collections automatically). “Wix is so easy, everybody can use it. Once I found a template, I adjusted it to fit what I needed. Originally, I wanted a way for people to book reservations online during COVID, but I also needed one platform that could handle my website, payments, reservations, contacts and email marketing. Many wineries use tools just for reservations, but I wanted everything in one place, which is incredibly convenient.” - Aquila’s Nest Vineyards Learn how to make a subscription  website with Wix today→  06. Create member perks  Once members subscribe to your wine club, you can use different strategies to reward ongoing engagement and encourage repeat purchases.  Set up a points system where members earn rewards for every dollar spent, for example, 1 point = $1, redeemable at 100 points = $10 off. You can also reward loyalty for subscription renewals by adding an automation to give 50 points each time a member renews. To make perks feel exclusive, limit certain rewards to higher-tier members, like Silver or Gold, using contact tags. Referral bonuses are another powerful tool: use the “Refer a Friend” automation to grant 100 points for each successful signup. Pro tip:  Connect Wix Loyalty with Wix Automations to send automated messages such as: “You’re almost at your next reward.” “Your loyalty tier just upgraded to Gold!” This setup helps strengthen customer relationships, incentivize ongoing purchases and keep wine club members actively engaged. Learn more: What is a membership website? How to create a membership website  Best membership website builders Best membership websites 07. Add bookings for tastings, tours & events If your winery ho sts tastings, tours or private events, adding Wix Events  to your winery website can help. Visitors can choose time slots, pay online and receive automated confirmations, all managed in the same dashboard. Wix keeps scheduling, accepting payments  and contact details organized, making it easy for staff to m anage appointments even during busy weekends. “I also needed a way to collect reservations, which was especially important during COVID and I wanted to manage email marketing and everything else all in one place.”  - Aquila’s Nest Vineyards 08. Add a blog for pairings, releases & harvest stories A blog helps customers connect with your winemaking process and improves search engine optimization . Use a blog maker  to create posts that share pairing ideas, harvest updates, new releases and behind-the-scenes content.  By linking relevant products inside each post, like adding bottles featured in a cheese pairing guide, you make it easy for readers to explore and purchase. Over time, these posts help your winery appear in searches for varietals, regions, tasting notes and tourism-related keywords.  If you’re curious about starting a blog for your winery, you can also explore tips on: How to start a blog How much it costs to start a blog   09. Set up POS for your tasting room If you have a tasting room or sell at festivals and markets, adding a point of sale system ensures you get paid quickly and reliably. Your POS hardware  syncs with your online store so any in-person sale updates your inventory instantly. That means no mismatches between what’s available online and what is sold on-site. POS supports card payments, printed or digital receipts, local pickup orders and staff accounts, giving you a fully unified retail experience. 10. Launch your site & connect marketing tools Once your content, catalog and logistics are in place, publish your site and activate your marketing strategies . Add automated emails marketing campaigns , seasonal discount codes, cart reminders and social integrations across Instagram, Facebook and TikTok to engage customers and drive sales. Update your SEO features , like page titles, meta descriptions, alt text and URL slugs to help search engines understand your winery’s offerings and improve visi bility.  As your team grows or you add new locations, Wix makes updates simple.  “It’s easy to update and adjust. We recently bought another property near Albany, New York, the oldest orchard in the Capital Region, which is three times the size of our current vineyard. We plan to build another vineyard there, and honestly, I built the website before even thinking about all the events we would host. I mostly needed a platform that could handle the website design, and Wix made it easy and convenient for me to manage myself, or for my staff to update later.” Aquila’s Nest Vineyards Advanced tools for growing your winery website Beyond creating a beautiful online store, wineries need tools to manage wholesale orders, memberships and legal compliance. Let’s take a look at the features that can help your winery website grow.  01. Wholesale via SparkLayer (B2B) For wineries selling to restaurants, bars or distributors, SparkLayer for Wix  provides an easy way to manage wholesale operations.  You can create a separate “Wholesale” page and restrict access to site members tagged as “Wholesale.” With SparkLayer, you can: Display wholesale-only prices and set minimum order quantities. Offer bulk pricing tiers (e.g., 6, 12, or 24 bottles) with automatic discounts. Sync inventory with your Wix Stores catalog, avoiding duplication. Manage orders directly from the Wix dashboard or export to an ERP if needed. Optional enhancements include: Combining with Wix Plans to create exclusive access levels (e.g., “Gold Trade Partner” gets 20% off and free shipping). Adding an online form  for wholesale sign-ups with an automated approval flow, which automatically tags approved members as “Wholesale.” This setup ensures wineries can efficiently manage B2B sales while keeping pricing, inventory and member access centralized within Wix. Explore Wix premium plans → 02. Architecture overview A clear syste m website architecture helps wineries manage everything from retail sales to wholesale orders and memberships efficiently. A typical Wix winery setup might look like this: Front store: Public shop with retail pricing. Wine club signup via Wix Pricing Plans. Wholesale login via SparkLayer. Blog featuring pairings, harvest updates and seasonal content. System stack & integrations: Wix online store :  Core eCommerce engine. Wix Pricing Plans:  Subscription tiers for wine clubs. SparkLayer:  B2B wholesale layer for restaurants, bars and distributors. Shippo:  Fulfillment and age-verified shipping. Wix Loyalty:  Customer retention and rewards programs. Wix Automations:  Automate welcome messages, renewal reminders and reward notifications. Lightbox:  Age verification entry gate for compliance. This setup centralizes inventory, memberships, wholesale orders and marketing tools, making it easy to manage a winery’s online presence from one platform. Winery website examples built on Wix Here’s a look at some of the best winery and wine-tour websites, including what makes each site effective, how they reflect their brand and inspiration you can draw for building your own winery website. 01. Aquila’s Nest Vineyards Aquila’s Nest Vineyards  leans into its mission as “more than just a vineyard, it’s an experience.” Their site highlights not only their wines and vineyard, but also events, live music art, and community.  The homepage is warm and welcoming, emphasizing their climate-neutral ethos and award-winning status.  Their “Experiences” section makes it easy to reserve time for tastings, art workshops, food truck nights and fire-pit gatherings, showing how Wix can power not just sales but engagement. Their “Our Story” and “Our Wines” pages are clean and visual, showing a strong narrative that aligns with their community-focused branding. Want to create a winery website using the same template? Check it out: Template name: Start from scratch website template Editor’s note: W hile this winery site was built using a start from scratch website template, that’s actually one of the biggest advantages of Wix for wineries. Starting with a blank canvas gives you full creative freedom, so you can design a site that feels uniquely yours. This approach works especially well for wineries that want to highlight their story, events, wine club and experiences in a way that standard templates can’t always capture. 02. Daniel’s Vineyard Daniel’s Vineyard  has a straightforward, functional website that supports both its wine business and its venue business.  Their “Plan Your Visit” and event pages clearly communicate that the vineyard isn’t just about wine, it’s a destination for private events, open-house gatherings and community. The site feels personal and family-driven: the “Our Story” section emphasizes their journey from Tuscany inspiration to planting 14,000 vines with family and community.  Website navigation  is clean and actionable “Purchase Tickets”/“Plan Visit” CTAs make it easy for visitors to turn into guests. Want to create a winery website using the same template? Check it out: Template name: Vegetarian restaurant website template 03. The Windmill Winery Although primarily known as a wedding venue, the Windmill Winery  in Florence, AZ integrates its wine brand beautifully into a site focused on experiences.  Their Events and Tasting Room pages highlight live music, food trucks and rustic charm, making the winery feel like a lifestyle destination. The wedding component is front-and-center, yet the site doesn’t neglect wine: they provide tasting info, wine club membership options and tasting-room details. The site design uses high-quality imagery, clean layouts and a mix of event-focused and product-focused content to create a unified brand feel. Want to create a winery website using the same template? Check it out: Template name: Cake shop website template 04. North Georgia Wine Tours North Georgia Wine Tours  doesn’t produce wine, but their web design offers great lessons for wineries, especially around bookings, tours and local storytelling.  Their Tour Options page is clear and persuasive: they offer VIP all-inclusive tours, speakeasy tours and custom itineraries. The site makes booking simple. Their “Select Tour” page clearly communicates pricing, group sizes and pickup logistics. They also highlight the wineries they visit, giving credibility and local flavor to their tour routes.  Want to create a winery website using the same template? Check it out: Template name: Minimal layout website template Why trust Wix’s experts? Building a winery website should feel exciting. Wix gives you the tools to showcase your wines, tell your story and handle the essentials, from bookings to online sales. Our experts share practical guidance, tips and best practices to help you build a website that looks great and works smoothly. This article brings together winery website examples, clear steps and useful features so you can focus on growing your vineyard and sharing your craft. How to make a winery website FAQ What is the best way to make a winery website? The easiest way to make a winery website is by using a website builder, like Wix, offering a flexible platform with winery-ready website templates, an AI website builder for visuals and tools to manage your catalog, bookings, wine club memberships and marketing, all from one dashboard. How do I set up a wine catalog online? Start by adding each bottle as a product with tasting notes, vintages, pricing and images. Use AI tools like Wix Photo Studio or Booth.ai  to create professional-looking pack shots and lifestyle images for your bottles. Group wines into categories like Reds, Whites or seasonal collections to make browsing easier. How can I create a wine club on my website? Use Wix Pricing Plans to set up subscription tiers: monthly, quarterly or custom cycles, and offer perks like exclusive bottles, discounts or early access to new releases. Pair this with Wix Loyalty to reward recurring orders, referrals and long-term engagement. How do I handle wine sales and age verification online? Age verification is crucial. Use on-site Lightbox pop-ups for visitors and integrate Shippo, UPS or FedEx to require adult signature at delivery. This ensures compliance with legal regulations and protects your business when selling alcohol online. Can I take bookings for tastings, tours or events on my winery website? Yes. Wix Events allows you to collect reservations, accept payments and send automated confirmations. You can manage tasting schedules, tours and private events directly in your dashboard, keeping everything organized for your team. How do I connect POS for my winery’s tasting room? Wix POS syncs in-person and online sales, so your inventory stays up-to-date across your online store and physical locations. Accept payments, print receipts and track orders, all in one unified system.

Ready to showcase your best work? Start building your portfolio →  A professional portfolio is a collection of work samples and other documents that provide an overview of your abilities and qualifications. By putting your portfolio online, you can proudly display your work to the world and establish yourself as an expert. “Professional is not a label you give yourself, it’s a description you hope others will apply to you,” says Harvard business professor, David Maister. But what actually makes someone a professional? For starters, it involves a certain level of knowledge in your field. You also need authority, experience and credibility in order for others to see you in this light. And what better way to achieve this than to create a portfolio website  that highlights your expertise? But what goes into building a professional portfolio and what other advantages does it provide? Here’s everything you need to know to learn how to build your website. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. What is a professional portfolio? A professional portfolio is your personal highlight reel. It showcases your projects, achievements and skills in a clear and engaging way. Unlike a resume, which provides a quick snapshot of your career, a portfolio goes deeper. It visually demonstrates your expertise and the impact you've made, helping potential employers or clients see your talents in action. An effective portfolio is adaptable. It should reflect your industry and the roles you’re aiming for. For example, if you’re a graphic designer, focus on creative concepts and completed designs. If you’re a writer, include your strongest pieces. Tailoring your portfolio ensures it’s relevant and resonates with your audience. More than anything, a portfolio gives you an edge. It proves your value through thoughtfully curated work and leaves a lasting impression that words alone can’t achieve. How to make a professional portfolio in 9 steps At this point, you may be wondering how to make a portfolio that looks professional. Now that you understand the importance of having one, let’s jump in and discuss the process for creating one online. Choose a domain Pick a template—or use AI Feature work that tells your story Organize your portfolio Build your portfolio structure Design your professional portfolio Write effective content Review your site Maintain your portfolio 01. Choose a domain Your domain name is how people are going to find your portfolio, so you’ll want it to be memorable and professional. Having a dedicated domain name also gives you credibility and authority. Ideally, it should reflect who you are and what you do by including the title of your website, your name or your professional field. If you’re feeling stuck and want some assistance, try this domain name generator to get the ideas rolling. 02. Pick a template—or use AI If you compare creating a portfolio to building a house, your template is like the foundation for the rest of the structure. Your professional portfolio is not only a way to consolidate your best work, but it also helps to establish the identity of your personal brand. When choosing your portfolio template , consider how you envision the visitor experience and the look and feel you want to convey. This includes all aspects of your site such as colors, fonts and the overall layout and design. Alternatively, if you're using a platform like Wix, you can use AI to your advantage. Wix's AI website builder creates a bespoke website for you in minutes—with a simple chat. The builder will construct a website based on your goals and even bring your portfolio to life with images and text. Using Wix's AI tools for portfolios, you can also skip the next several steps. Simply upload the images you want to include in your portfolio. The AI will then organize your images by project, plus suggest appealing titles and descriptions. 03. Feature work that tells your story Every piece you include in your professional portfolio should have a purpose. Instead of piling on everything you’ve done, think about what story your selection tells. Start by asking yourself:   What kind of opportunities do I want to attract?   Which projects best represent my current direction?   What skills or qualities do I want people to remember after they visit my site? Choose pieces that speak to those answers. A strong portfolio isn’t just impressive—it’s intentional. For example, if you’re a designer hoping to work in branding, emphasize identity systems and visual storytelling. If you’re a writer aiming for tech clients, show case studies or blog content that demonstrate clarity and expertise in that space. Balance range and focus. Show enough variety to highlight your adaptability, but maintain a clear through-line in tone, style or problem-solving approach. You’re not just displaying work—you’re shaping how others understand your capabilities. How many projects to include Finding the right number of projects for your portfolio is key. Too few might make it look like you lack experience, but too many can just overwhelm people and bury your best stuff. Generally, 10 to 20 carefully selected projects is a good target, though the perfect number depends on your industry and where you are in your career. Think about why each project is there. Does it highlight a specific skill, solve a problem or show off your unique creative approach? Every piece should tell a clear part of your story. For instance, a UX designer could feature 12 projects showing wireframes user research and final designs to highlight both their process and the outcome. Meanwhile, a writer might include 15 polished works, from articles to blog posts and copywriting campaigns. Prioritize relevant and recent work Relevance and recency are key. Highlight projects that demonstrate the skills, tools and expertise most valuable to your target audience. This helps viewers immediately see why you’re a strong candidate for their needs. Older work can sometimes show growth or evolution, but only include it if it adds a unique insight or illustrates a skill you still use. Think strategically: if you’re moving into a new specialization, selectively include older projects that clearly support your transition. Always ask yourself whether each piece strengthens your story and aligns with the professional opportunities you’re pursuing. Learn more about how to create a copywriting portfolio , for example. 04. Organize your portfolio How you organize your portfolio can make it easier for visitors to understand your expertise and find what interests them. Start by creating categories based on the type of work you do. For example: By project type:  Web design, branding, illustration, copywriting or photography. This helps viewers quickly identify the work you specialize in. By industry or client:  Organize projects by sector, such as healthcare, tech or education. This is useful if you want to show experience in specific markets. By skill or technique:  Showcase expertise in areas like UX research, motion graphics or product photography. This highlights your versatility while keeping each section focused. By process stage:  Consider grouping projects by concept, draft or final output, particularly if your process is a selling point (common in design, architecture or writing). Inside each category, think about the story you want to tell. Start with projects that are visually striking or show your strongest achievements. Then, add complementary pieces that demonstrate your depth or problem-solving skills. Your categories should tell a story about your expertise, growth and adaptability without overwhelming visitors. Learn how to make a florist portfolio.   Guide visitors through your work Good navigation is crucial. Use menus, tabs or filters so viewers can move between categories easily. Clear labels, short introductions and consistent formatting within each category make it simple to scan and understand. Finally, think about how categories connect. For example a UX project could appear under both “Web Design” and “User Research” if it shows multiple skills. Cross-linking relevant projects reinforces your range without cluttering individual sections. 05. Build your portfolio structure Once you’ve built the framework of your professional portfolio, you’ll need to decide what to include. While this is certainly not an exhaustive list, here are the sections you should be sure to have: Homepage: Your homepage is like the front door to your site - it leads you to anywhere else you might want to go. Because it’s the first impression visitors will have of you and your work, make sure it’s a powerful representation of your knowledge and experience. Include an introduction as well as high quality imagery that grabs visitors’ attention and conveys your expertise. Work samples: This is the heart of your portfolio. It’s the section that’s going to get the most attention, so be selective with which pieces you include. Make sure to only choose your best projects that show off your talent and skills. And don’t forget to add new ones as you go so that your portfolio is always up-to-date. About section: Whether you include this directly on your homepage or on a separate page, your About section should include a brief bio and a description of who you are. Describe your background, education and how you got to where you are today. Resume: Keep an updated version of your resume somewhere in your online portfolio, whether as a downloadable PDF file or on its own page. That way, if a potential employer or client comes across your site, they’ll be able to see your education and work experience right away. Contact information: Include all professional contact details so people can get in touch with you easily. This may include your email address, phone number and social media handles. 06. Design your professional portfolio Now comes the fun part. Using your creativity, as well as these web design tips and free tools , you can make your portfolio as unique as you. Consider if you want to keep your portfolio on the simple side or incorporate trendy design features, such as parallax scrolling and animation (especially if you are making an animation portfolio ). Will you create a one-page website or will you include a menu bar that leads to multiple pages? Whatever website type you choose, opt for high-quality images throughout that are in keeping with the tone of your brand. If you don’t have your own, you can use free Wix images or download photos for free from stock photo sites, such as Unsplash and Pexels . The possibilities are truly endless. Another good practice is to do some keyword research and incorporate written content into your professional portfolio to increase your SEO . For example, you may want to add a blog to your site in which you delve deeper into certain topics and highlight your knowledge in the field. This will help your Google ranking and increase traffic to your site, enhancing your visibility and online presence. Using your professional portfolio as a personal marketing portfolio is never a bad idea. Ready to create an online portfolio? Start designing yours today .   07. Write effective content The text in your portfolio is just as important as the visuals. Great content gives context, highlights your expertise and guides viewers through your story. Every project should include clear descriptions that explain the project, your role and the outcome—but don’t stop there. Use content to show strategic thinking, problem-solving and results so visitors understand not just what you did but why it mattered. Make your portfolio readable and engaging Pay attention to tone and voice. Keep your language professional yet approachable to reflect your personal brand. Avoid jargon unless it’s expected in your industry and write with active, confident language that shows ownership of your work. Think about adding category introductions or short summaries to frame each section of your portfolio. They act as a roadmap for viewers, highlight your strengths and weave your projects into a compelling story. For longer content, like blog posts or case studies, really focus on impact and storytelling. Always include challenges, your approach, what you learned and any measurable results whenever possible. Make sure it's easy to read. Use headings, bullet points and short paragraphs to make your content super scannable. Pair high-quality visuals with clear, concise text. 08. Review your site Before your professional portfolio goes live, have a friend, coworker or colleague review your site before you start sharing it with others. Having a second (or third) pair of eyes check your work before you share it with the rest of the world is always a good idea. Ask for honest feedback about the style, design and content and make any necessary changes. Once you’ve completed this step, the only thing left to do is hit Publish. After you've published and shared your portfolio, it's important to keep it updated. It should always represent your most recent work samples and achievements. It should grow with your career. 09. Maintain your portfolio Regular updates show professionalism, dedication and growth—qualities that stick with people long after they visit your site. Keep your portfolio relevant, highlight your latest work and accurately represent your capabilities. Schedule periodic reviews every 3–6 months to remove outdated projects and add new highlights that show your evolving expertise. Stay on top of industry trends. If new tools, techniques or styles become standard, update your portfolio with projects that show you’re adaptable. Refresh your design, layout and content to keep a modern, professional look that meets current expectations. Make sure your text, bios and contact info are always accurate. Outdated details or broken links can hurt your credibility, no matter how great your work is. What should I include in my professional portfolio? The components of your portfolio will vary depending on your field, but they should provide a complete picture of your work history and skillset. The primary element is going to be your work samples. But you’ll also want to include your resume, as well as any other documents that display your credibility and performance. These may include project plans, recommendations, awards or reports. You should also consider adding the following elements to make your portfolio even more compelling: Skills and abilities : Showcase your technical expertise, soft skills and any certifications or licenses. This helps potential employers or clients understand your strengths at a glance. Personal statement or bio : Share a brief overview of your career journey, goals and what makes you unique. This adds personality and sets the tone for your portfolio. References and testimonials : Include positive feedback from past employers, clients or colleagues. It builds credibility and highlights your professional relationships. Contact information : Help potential employers or clients connect with you easily. Add your email, phone number and links to your LinkedIn or professional social media profiles. Visual appeal : Keep your portfolio clean, organized and easy to navigate. A visually polished design creates a strong first impression. If you’re looking for some inspiration, check out these portfolio websites to get started. These include social media portfolios , industrial design portfolios , model portfolio examples , architecture portfolio examples and more to help get your creative juices flowing and spark ideas for your own professional portfolio. It's also a good idea to edit your portfolio depending on the job you're applying for. Customizing a portfolio for different career opportunities is a part of the process. Learn more: What to include in a portfolio What are some common mistakes to avoid? Overloading with content, both text and images:  Only include relevant, high-quality work. Exclude anything from years ago, unless it really highlights a special skill or level of expertise. Lack of focus:  Ensure it aligns with your career goals — including a specific role or project you're submitting the portfolio for. The beauty of an online portfolio is that it can be easily edited to suit the specific role you need it for Typos or errors:  Proofread thoroughly and ask someone else to check it too. Unclear navigation:  Make it easy for viewers to browse via your site hierarchy, website header and internal linking between pages. Missing updates:  Keep it current and relevant. Learn more: What is web design? Who needs a professional portfolio and why? A portfolio can be particularly beneficial for those working in creative fields, such as writing, photography, design and architecture. But anyone in a professional role can benefit from having one. And in today’s digital world (see digital portfolio examples ), the most efficient way to do this is to create one online. Building a portfolio is more than just showcasing your work—it’s your chance to highlight your strengths and stand out. For publicists, for example, knowing how to make a PR portfolio  can help highlight client wins and media achievements in the same way. Tailor your portfolio to match specific job opportunities and show employers why you’re the right fit. Think of it as telling your story, aligning your skills and experience with what they need. These types of websites are easily accessible and make it simple for others to see your work, including potential employers. They also provide flexibility when it comes to updating your content. With the click of a button, you can switch out one piece of work for another or easily add to your growing repertoire of expertise. You won’t have to carry around a physical copy with a stack of documents, but instead, can send people directly to your website. We all know how competitive job hunting can be, so it’s important that you stand out as a prime candidate. Employers are used to hearing why people are the best fit, but what if you actually showed them? Providing visual proof of your work with an online portfolio can make a much stronger impression and show that you’re as talented as you say. A portfolio also opens doors to opportunities you might not have considered. Potential clients or employers can come across your work and reach out to you, even when you’re not actively looking for a role. This kind of visibility can spark connections that lead to exciting projects or career growth. Additionally, an online presence is crucial for building your credibility and reputation. Imagine this: someone Googles you, and the first search result is your professional portfolio. How’s that for impressive? So whether it's a professional model portfolio , a photography portfolio , an illustration portfolio , UX portfolio example , fashion portfolio or something else, here's how to learn more about getting started with your own. How and when to submit your professional portfolio This depends on who you’re presenting it to and why. When applying for a job, submitting your portfolio early on with your resume and cover letter is a great way to highlight your achievements. You can include the link directly on your resume so potential employers have the opportunity to view your work even before your interview. In addition to sharing your work with them online, be sure to bring a few physical copies of your best pieces to the interview itself so you can reference them in real time. This is also good practice if you’re headed into a meeting with your current employer to discuss your work performance. Arming yourself with your best work instills confidence in your abilities and can help you feel prepared. It makes it easier to vouch for yourself when you can point directly to your achievements that reiterate why you deserve a raise or that promotion you applied for. To understand the value and impact a great professional portfolio can have, read about digital artist Nedavius and his journey to success. Looking to make another type of portfolio? How to make a nursing portfolio Professional portfolio FAQ How long should a professional portfolio be? A professional portfolio should include enough work to showcase your skills effectively, but it’s better to focus on quality over quantity. Aim for 10-20 carefully selected pieces that are relevant to your industry and the roles you’re pursuing. This ensures the portfolio remains impactful and easy to review without overwhelming your audience. Is a CV a professional portfolio? No, a CV (Curriculum Vitae) and a professional portfolio serve distinct purposes. A CV is a formal document listing education, work experience and skills. A professional portfolio, on the other hand, is a comprehensive collection of work samples, projects and achievements, offering a more dynamic and visual representation of an individual's capabilities. Is a professional portfolio a career portfolio? Yes, a professional portfolio and a career portfolio are often used interchangeably. Both refer to a collection of work samples, achievements, and credentials, showcasing an individual's skills and experience. This dynamic compilation serves as a tangible representation of one's professional journey and is commonly used for job applications and career development. Can I make a professional portfolio as a student? As a student you can create a professional portfolio showcasing coursework, projects and any relevant experiences. Include examples of your skills, such as writing, research or creative projects. A student portfolio demonstrates your capabilities and can be a valuable tool for internships, job applications or further education pursuits. How can I work my personal branding into my professional portfolio? To incorporate personal branding into your portfolio, consistently use a unique color scheme, logo and typography that reflect your style. Also include a personal statement or design philosophy to highlight your values as a designer. Check that your portfolio layout and tone align with the image you want to project as a designer. How do I balance showcasing past projects with presenting my future design aspirations? You can do this by presenting a mix of completed work and conceptual designs. Include a few standout projects to demonstrate your skills, then showcase future aspirations through mood boards, sketches or speculative designs. This approach highlights both your experience and vision for growth within the industry.

Turn your ideas into a website you love with Wix → Is Wix free? Yes, and in this article we’re going to break down what that means when it comes to learning how to create a site for free . We’ll also explore building beyond a free website and explore what Wix’s paid plans offer as well.  Known for its intuitive drag-and-drop editor, Wix allows users to learn how to create a professional website without extensive technical skills. This has long made it an attractive (and affordable) option for businesses of all sizes. Its  Premium plans have also made it possible to access more advanced features for building a website or scaling business without breaking the bank. Let's explore more. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: Is Wix really free? Yes, and here’s how Yes, you can build and publish a website on Wix completely free. The free plan gives you access to the full Wix Editor, customizable templates and essential features to launch a website. It’s a solid starting point for personal projects, portfolios or early-stage businesses testing the waters. As your needs grow, you might choose to upgrade. Wix’s paid plans unlock more functionality—like connecting your own domain, removing Wix branding, expanding storage, accepting payments and collaborating with teammates. Here’s a breakdown of what each plan offers so you can pick the one that fits your goals. Plan A peek at what's included Price Free forever Build a site with Wix branding and a wixsite.com domain, plus access core features. $0/month Light Connect a custom domain, remove Wix ads, get 2 GB of storage and basic marketing tools. $17/month Core Get 50 GB of storage, a free domain for one year, basic eCommerce features, basic marketing suite and up to five collaborators. $29/month Business Get 100 GB of storage, standard eCommerce features, standard marketing suite and up to 10 collaborators. $39/month Business Elite Get unlimited storage, advanced eCommerce, advanced marketing suite and up to 100 collaborators. $159/month Editor's note: Plans and pricing are current as of the time of this writing. They are subject to change at any time. So, how is Wix free again? You can build a website completely for free with Wix, and get access to its limited set of free features for as long as you'd like. To start, just: Go to the Wix.com signup page Choose how you want to register and enter your details Click "Sign Up" You can have up to 999 free Wix sites. What does a free Wix website include? Free Wix site, with up to 500 MB of storage and up to 1 GB bandwidth.  Access to and use of over 2,000 pre-designed, customizable website templates (this includes templates by industry too — eCommerce website templates, construction website templates , beauty website templates and more).  Design features like custom color palettes and vector art.  You’ll also get access to an extensive library of images and videos to use in your website design .  Business tools, including SEO built-in features, CMS and email marketing .  Free, secure and reliable web hosting.   Enterprise-grade website security , including SSL certificates. Hundreds of apps to choose from in the Wix App Market , many of which can be added to your site for free.  Automatic mobile optimization of your free site plus access to the Wix mobile app and the ability to create a free member’s app for your website. An extensive help center.   Learn more: How to make a website from scratch What are the limitations of a free plan? There are several known limitations of any free website building plan. Some of these include: With limited bandwidth and storage, this option works best for sites that don’t need to handle heavy traffic or large amounts of content. Non-customizable free domain name , e.g., siteprefix.wixsite.com/siteaddress . If your business branding is important to you in the long term, it's worth investing in a customized domain name, which is free for the first year with a Wix Premium plan. Wix branding (and sometimes ads) on your site. No access to widely used analytics tools, such as Google Analytics — which you can connect to with a paid plan. No eCommerce functionality or way to take payments, so if you’re planning to sell online, you’ll need a paid plan. Beyond a free website, what are Wix’s paid plans? Wix offers a variety of pricing plans designed to cater to different business needs and budgets. Understanding these options will help you choose the most suitable plan for your website. Paid Wix plans (a.k.a. "Premium plans") include a custom domain (free for the first year), 24/7 Wix Customer Care and the removal of Wix branding. Here's a glimpse at other benefits that are included with each plan. For a full list of features, check out Wix's pricing page. Light plan 2 collaborators 2 GB of storage 4 lead-capture forms Google Ads with Wix Price : $17/month Core 5 site collaborators 50 GB of storage Basic marketing suite Accept payments Basic eCommerce functionality Price: $29/month Business 100 GB of storage Standard marketing suite Standard eCommerce functionality 10 site collaborators Price : $39/month Business elite Unlimited storage space Advanced marketing suite Advanced eCommerce functionality Advanced developer platform 100 site collaborators Price: $159/month How to choose the right Wix plan The right Wix plan depends on your type of business and/or website goals. Are you just showing off a portfolio or looking to build a simple landing page? Then a free or Light plan might be enough. But if you want to sell online or accept online bookings, you'll need a Core plan or higher tier. You can find the full list of per-plan features on the Wix pricing plan. You can try any plan and if it's not for you, cancel within 14 days to get a full refund. You can upgrade or downgrade your plan at any time. Steps for getting started Getting started with Wix is a straightforward process that involves signing up and selecting the plan that best suits your business needs. Sign up to Wix: To begin, visit Wix and create an account. You can sign up using your email address or through an existing Google or Facebook account. Explore the Editor : Once registered, you can access the Wix Editor, which allows you to design and customize your website. At this point, you can even try making a free site using the AI website builder or one of Wix's 2,000+ website templates . Choose the right plan : Consider your business goals and budget when selecting a plan. If you're just starting, you might opt to keep using the free plan to explore Wix's capabilities. However, if you require more advanced features or wish to remove ads, you can upgrade to a Premium plan at any point. Learn more: Why use Wix? Is Wix good for website building? When should I create a free website? Free websites are ideal if you're testing a business idea, thinking of turning a hobby into a business or building a personal portfolio website . They’re especially useful for students working on school projects, community groups sharing info or artists just starting out (as examples). Free sites also work well for temporary projects, personal blogs or any time you want to validate an idea. Learn more: How to start a blog When to opt for a paid website plan? If you're launching a professional business or require advanced website features for whatever reason, a free website might not be enough. In most cases, you'll need a paid website plan if you're: Starting a (serious) business (e.g., creating an eCommerce website or online store ) Accepting online payments of any kind Accepting online bookings of any kind Building a long-term brand Expecting lots of traffic to your site Planning to have multiple team members work on your site or within the editor Is Wix free? FAQ Can I upgrade from free to paid later with Wix, without losing my work? Yes, and with the following: All content transfers automatically Design remains intact Easy one-click upgrade No rebuild required Apps/features instantly activate Domain can be connected immediately Analytics become available Is Wix free forever or is there a time limit? There's no time limit. You can keep your free website for as long as you need it. Does Wix include free hosting? All Wix sites include free hosting, regardless of whether you build with a free or paid plan. How much does Wix cost? Building a site with Wix ranges from $0 (with a free site) to $159 per month (though paid plans start at $17 a month). Do you get a free domain name with Wix? If you make a free site you'll get a non-customizable URL for your website. If you choose a paid plan, you can get a custom URL for free for the first year.

Turn your ideas into a website →   |  Claim your domain →  Want to learn how to build a website from scratch? The fastest and most beginner-friendly way is to use a website builder , which gives you all the tools you need to design, customize and publish a site without coding. Looking to create a website fast? If you're looking to create a stunning website fast, there are several ways you can go about it. A free website builder like Wix is a great place to start, as you can choose from over 2,000 pre-designed and highly customizable website templates to easily build a site. Choose your website template by website type, functionality or your business industry. TL;DR: How to create a website To learn how to create a website from scratch, start by defining your website’s purpose and choosing a platform. Next, register your domain , secure hosting and design your site using a template customized to your website type. Add content and functionality, test everything across devices and finally, launch your website, promote it to attract visitors and maintain it to keep it up to date. We'll walk you through each step of the process, from planning your site to launching it live. You’ll also get a complete website launch checklist  to make sure every detail is ready before you hit publish. Learn more: What is a Wix website? How to make a website from scratch Define your website's purpose Choose your website builder Pick and register a domain name Choose a web hosting plan Pick and customize your template Build your site structure Add useful pages Create engaging content Test and launch Maintain and promote your website 01. Define your website's purpose Every great site starts with a clear website purpose . Are you selling products, sharing your expertise, building a community or showing off your work? Your goal will shape every decision, from layout to content to navigation, keeping your site focused and intentional. Know your audience Understanding your audience is just as important. Who’s visiting your site? What are they looking for? Create personas based on their demographics, interests and challenges. Gather insights through surveys, interviews or even casual chats. The better you know your visitors, the more engaging and relevant your site will be. Learn from competitors Take a peek at your competitors. Check out websites in your space and note what works, what doesn’t and where there’s room for improvement. Then, think about how your site can bring something fresh to the table. Whether it’s a product, service or unique approach, make sure your value is crystal clear. Set measurable website goals Set goals you can measure. Whether it’s traffic, engagement, sign-ups or sales, decide which metrics matter most and use them to guide your strategy. These goals will help you stay on track and see what’s working. Types of websites to consider: Depending on your goals, here are some types of websites you might want to create: Business and eCommerce websites : Sell products, book services or share your offerings. Include clear pricing, testimonials, contact options and chat tools to help visitors take action. Blog:  Share your stories, expertise or insights to build a loyal audience. Organize posts into categories, add visuals and make it easy for readers to subscribe. Creative and portfolio websites : Show your work with galleries, blogs and social links. Perfect for photographers, designers, writers and artists. Content and media: Share videos, podcasts or stories. Organized navigation and search tools make it easy for visitors to explore. Educational: Offer lessons, PDFs , videos or certifications. Use log-ins to track progress and blogs or FAQs to expand learning. Personal and lifestyle: Share your stories, events or portfolio. Add galleries, blogs and social links to make your site feel personal and inviting. Non-profit websites : For schools, nonprofits or government organizations. Add features like donations, volunteer sign-ups, livestreams or event details. Some websites juggle more than one purpose, but your main goal should always take the lead. Take Cleverchefs, for example. Their site tells their brand story while also driving bookings. The design and content reflect their values, attracting clients who connect with their vibe. Expert tip from Ian Lawson, Head of User Experience at Slickplan : “Before jumping into design, take time to understand who your audience is and how they look for information. The most successful websites are built around clear user goals—letting that insight guide everything from site structure to navigation to content hierarchy ensures visitors find what they need in as few clicks as possible.” 02. Choose your website builder Choosing the right website builder sets the foundation for your site. The right platform helps you get online quickly without worrying about technical hurdles so you can focus on building your business. Everything you need to design, personalize, publish and manage your site is in one place, making the process straightforward and manageable. One strong recommendation is to look for a builder that includes domain registration and hosting. A custom domain makes your site look professional and easier to remember, while built-in web hosting keeps your pages fast and reliable without extra setup.  Templates and design tools give you flexibility to match your brand. A drag-and-drop website builder  lets you position text, images and buttons exactly where you want and adjust colors, fonts and layouts for a cohesive look. This makes it easier  to create a visually consistent, user-friendly website that reflects your business or project. Built-in business and marketing tools also help you reach your goals faster. From email campaigns and SEO tools to online stores, booking systems and membership options, you can manage everything in one place. AI-powered features, including an AI store builder , can also speed up building and managing your site, helping you generate content, design pages and organize your site with less effort while keeping it unique. Before picking a platform, compare features, ease of use, pricing and integrations. Make sure it fits your workflow and goals so you can spend your time creating, not troubleshooting. The right choice gives you a smooth experience and a website that grows with you. Sign up for Wix today Key factors to consider: Factor What to look for How Wix helps Customizability Flexible layouts, templates, AI-assisted site creation Wix lets you adjust layouts, colors, fonts and images, and use AI to create a fully functional site. Business tools eCommerce, scheduling, inventory, CRM, automation Wix helps you sell products, manage bookings, track inventory and automate tasks. AI capabilities AI for site creation, content, marketing, support Wix’s AI website builder helps you build pages, generate content and organize your site quickly. Third-party integrations Apps, sales channels, marketing tools Wix App Market and Wix Headless let you integrate apps, sales channels and other services seamlessly. Security SSL certificates, backups, monitoring Wix includes automatic backups, secure hosting and SSL certificates to protect your site and visitors. Performance CDNs, optimized code, fast loading Wix ensures fast loading with optimized code and a global CDN, improving user experience and SEO. Support 24/7 help, tutorials, guides Wix offers round-the-clock support, tutorials and guides to help you resolve issues and learn as you build. Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix.com: "As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy and very learnable for you to do all of those things, on the same platform and still deliver as if working with experts in those fields." Building a website for your business, passion project or side hustle should be easy and exciting. Wix lets you customize and launch a professional website in minutes. Wix simplifies the process so you can focus on what matters most, bringing your ideas to life. Start today and create the website you’ve always wanted. 03. Pick and register a domain name Choosing your domain name  is one of the most exciting steps in building your website. Your domain is your web address, the URL  visitors type to find your site. Behind the scenes, the Domain Name System  (DNS) translates that name into your site’s IP address  so your website loads instantly for anyone who visits. A strong domain name is unique, memorable and easy to spell. It should reflect your brand, tell your story and resonate with your audience. Avoid long or complicated names, numbers or special characters. Use Wix’s domain name generator  for creative ideas and to quickly check availability. Next, claim your domain through a registrar. Domains must be officially registered to exist online, usually for a year or more. Domain pricing  covers DNS infrastructure and services.Many website builders, including Wix, include a free domain  with paid plans, giving you a polished professional web address like yourbusiness.com . Think about the right domain extension  for your website, such as .com, .co, .store, .info or .digital. Choose one that fits your brand and audience. A custom domain builds trust, improves credibility and can help your site rank better in search engines. To register a domain on Wix: Brainstorm 5–10 short, memorable names that are easy to spell Check availability using Wix’s domain name search Choose a domain extension that fits your brand, like  .com, .net or .org   Register your domain for at least one year or claim a free domain with a Wix paid plan Connect the domain to yo ur website through your Wix dashboard and update DNS settings Ready to get a website domain name ? Get started with Wix today. 04. Choose a web hosting plan Web hosting stores your site’s files, images and content on a server so visitors can access your site online. Every time someone enters your URL, the server delivers your site instantly. The simplest way to get started is to use a website builder with built-in hosting. Wix includes free secure hosting with every site, so you don’t need to compare separate hosting plans or manage extra settings. This lets you focus entirely on building your website. When evaluating hosting, consider uptime, security, speed and reliability. Wix’s multi-cloud hosting and global CDN deliver your site content quickly and seamlessly to visitors around the world, keeping your site accessible without interruptions. Hosting options at a glance Hosting type Best for Key benefits Shared hosting Beginners, small websites Affordable, easy setup VPS hosting Growing businesses More resources, better performance Cloud hosting High traffic sites Scalable, handles traffic spikes Dedicated hosting Large enterprises Full control, maximum speed and security 05. Pick and customize your template Your website’s visual layout is one of the most important factors in how visitors perceive your business.  Half of consumers say design heavily influences their opinion of a company , so take the time to explore your options before committing to a style. To get started, take a look at professional  website templates  to see which one fits your vision best.  Templates give you a good design foundation, but you have full control to make it your own. You can adjust layouts, section order, spacing, fonts, colors, buttons, images, galleries, headers, footers, menus, backgrounds and even animations. Every element can be customized so your site reflects your brand and feels consistent from top to bottom. Next, gather inspiration for your website. Check competitor websites to see what works in your industry and explore visual platforms like Pinterest and Instagram to discover popular fonts, colors and design styles. Focus on understanding trends rather than copying them, and make sure your choices align with your audience’s preferences. Your template is a flexible website design  tool you can shape to fit your brand. Adjust layouts, colors, fonts and images to create the tone that feels right. Branded design shows confidence, professionalism and value, helping visitors immediately connect with your business. Every detail matters, from page speed to visual hierarchy, to make sure your site stands out and feels trustworthy. If designing a website from scratch feels overwhelming, an AI website builder can simplify the process. With Wix, you can answer a few simple questions about your goals and the AI website builder will generate a fully functional, custom website in minutes. From there, you can fine-tune the design, add your own content and adjust pages and widgets to fit your vision. Action steps: Browse website templates  that fit your style and goals Collect inspiration from competitor sites and visual platforms Customize your template to reflect your brand’s personality and values Decide on fonts, colors and layouts that match your audience Consider using AI to create a starting point and customize from there Need a website fast?  Let AI do the heavy lifting. With Wix’s   AI website builder , you can create and launch a complete website in just minutes. Learn more:   How to make a website fast How to vibe code a website Expert tip from H ani Safe, product lead (Showcase) at Wix: " Beautiful templates let creators bring their stories to life, ensuring that every website not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." Looking for   portfolio templates ,   model portfolio examples  or templates for an  online store ? Explore dozens of customizable options that fit your style. From   simple website templates  to more advanced designs, there's something for every idea and every vision. You can discover more in this piece: Should I use a template to make a website ? Or check out these templates to get building: Website templates for designers Portfolio templates Landing page templates Blog templates 06. Build your site structure A beautiful website won’t succeed if visitors can’t navigate it easily. Start with a clear site structure by creating a sitemap, the blueprint for your pages. Organize content into logical sections that match your goals and audience and update it as you add or move content. Wix, for example, does this automatically. Next, optimize your navigation menu. Aim to let visitors reach any page in three clicks or less. Prioritize key pages like your homepage, services, products and contact information. Use clear categories and subcategories, consider mega menus for large sites or anchor menus for smaller ones and include a clickable logo to return visitors to the homepage. In the Wix editor, add a menu by clicking the “+” on the side panel, selecting “Menu & Anchor” and choosing your style. Expert tip from Adi Huri, product manager at WOW for Wix.com : "Think of the menu as the map of your website. Adding the right pages in the right order can make it the heart of your site’s success." Highlight your most important content, including services, pricing and contact details, and use clear calls to action to guide visitors toward sign-ups, bookings or purchases. Use the footer for extra links, social profiles or legal pages. In Wix, for example, you can drag and drop elements into the footer and resize them as needed. Plan for growth with flexible layouts that make adding new pages or features easy. Regularly review your site structure and navigation to keep it organized and user friendly. A clear structure helps visitors find what they need quickly and encourages engagement by guiding users to explore and take action. Site structure checklist  Step Action Wix tip Sitemap Map all your pages into logical sections Wix automatically updates your sitemap Navigation menu Link main pages, use categories, make logo clickable Use “Menu & Anchor” in the Wix editor Key content Highlight services, pricing, contact info, use CTAs Track engagement with Wix Analytics Footer Add extra links, contact info, social profiles Drag and drop elements in Wix editor Scalability Use flexible layouts, plan for growth Review site structure regularly as you add pages 07. Add useful pages Once you’ve mapped out what pages you want on your site, it’s time to create them. Here’s a quick step-by-step of how to build useful and engaging pages and how to do it in the Wix editor. Open the Page Manager: Click the "Pages & Menu" icon in the left side panel to access the Page Manager. Add page: Click the blue "+ Add Page" button to create a new page and click on whatever template suits your needs. Name your page: Once the page is added to your site, the page name will be highlighted in the left side panel for you to edit. Customize: Customize and build the newly created page by adding your content, adjusting the layout and refining the design. Manage pages: Drag and drop pages in the side panel to rearrange them or click on the ellipsis icon to the right of each page title to duplicate, delete, rename, hide and more. Subpages: Create dropdown menus by adding subpages to your main pages, enhancing site navigation. Save and publish: Save your work regularly and, when ready, hit the "Publish" button to make your changes live on your website. These are the essential web pages pages that every website needs: An inviting  homepage . This is the face of your website, which means that you have to make it beautiful, yet informational. You should strive to present all the crucial elements right from the get-go. This way, clients will instantly understand who you are and what you do. A shop or gallery. This is the center of your site where visitors can browse through your products or services. Create product listings, manage inventory and process transactions all from one centralized dashboard. Dedicate time to write product descriptions that will grab potential customers’ attention. The same goes for your product photography to ensure that your items are displayed in their very best light. A personable About  page.  Use this page as your  online business card . It’s the spot where you can present who you are, what you stand for, your strengths, values and any other crucial information you think your visitors should know about your team and your business. An easy-to-find contact section. Don’t leave your site visitors astray by making them search for your contact information. Dedicate a page to list contact numbers, email, social links and any other way users can get in touch with you. In addition, it’s a good practice to add your essential contact details on your website footer. An engaging blog.  By  starting a blog , you’ll be able to continuously add regular and fresh content to your website. You’ll have the chance to establish yourself as an expert in your field while giving your SEO efforts a well-deserved boost.  Give our blog maker a go , when yo u're ready to start. You can also consider adding these pages: Membership area Online courses FAQ page Online booking system Testimonials page Custom 404 page 08. Create engaging website content Your website content should grab attention and keep visitors interested. To do that, focus on its variety, clarity and structure. Mix different content types—text, photos, videos and animations—to make your site more dynamic. Keep your pages organized and place your most important content above the fold so visitors immediately see your value. Structure matters. Use clear headers, concise text and visuals like images or infographics to make your content easy to scan. Avoid overloading your site with too many effects or long blocks of text. Expert tip from Amanda Weiner, CRO expert at Wix.com: " Site hierarchy and the information you provide your visitors with is more than just how your site looks. It  directly impacts how many visitors ultimately buy your products. Be clear about your offerings through your content, visuals and buttons right from the get go. " Once your c ontent is ready, make sure it’s optimized for search engines. Every Wix site includes built-in Wix SEO  tools that guide you in optimizing your pages to improve their visibility and reach more people online.  Nearly 70%  of web traffic now comes from phones and tablets, so your content also needs to be optimized for mobile mobile. Wix automatically optimizes your site for mobile, ensuring fast loading and a consistent experience across devices. Wix website templates are also all mobile-friendly by default. What makes a great website What it includes Why it matters Clear purpose Helps visitors quickly understand what your site offers Easy navigation Makes it easy for people to find what they need Fast load time Keeps visitors engaged Consistent branding Builds trust and makes your site look professional High-quality content Provides value and encourages action Strong visual website design Captures attention and reflects your unique brand SEO optimization Helps your site be better positioned to show up when people search Clear calls to action Guides visitors to easily take action on your website, such as contacting you Security and accessibility Protects your site and data, as well as that of your users. Means your website is accessible to all. 09. Test and launch your website Before publishing your website, make sure it’s ready by following a few key steps : Preview your site Start by using Wix’s Site Preview mode to experience your site as a visitor would, checking navigation, layout and visual design. Proofread all text for spelling, grammar and clarity to make a professional impression. Test functionality Next, test every page, link, form, button and embedded media on both desktop and mobile to ensure your site works smoothly across devices. Cross-browser check Don’t forget to check your site on popular browsers like Chrome, Firefox and Safari to make sure it displays correctly for all users.  Get feedback Once your site passes these checks, ask a friend, colleague or team member to navigate it and provide feedback on usability, clarity and design effectiveness. Use their input to make any final tweaks. When your site is ready to go live, hit Publish and make sure it can be found on search engines. Use Google Search Console to submit your site and confirm that Google is indexing your pages. In your Wix SEO  Settings, turn on the “Let search engines index your site” toggle so search engines like Google and Bing can crawl your content. For step-by-step guidance on improving your site’s visibility, use the Wix SEO Setup Checklist to optimize your site for search results. 10. Maintain and promote your website Update your website regularly by adding new content and keeping existing pages current to improve navigation, SEO and overall performance. Track performance You can track which content performs best with   Wix Analytics  and use these insights to guide updates, promotion and overall improvements. Listen to your audience Listen to your audience through surveys, forms or conversations to understand what users value most. Combine their feedback with your analytics to refine your website’s navigation, content and features. Protect your site Keep your website secure with Wix’s built-in, enterprise‑grade protection. Wix’s robust website infrastructure includes monitoring of your site 24/7 for threats and safeguards your data with SSL/TLS encryption. Tools like two‑step verification and user roles help you control access and keep your site safe. Wix also makes it easy to recover your work if something goes wrong. Auto backups automatically save previous versions of your site, so you can restore them at any time. You can also duplicate your site for manual backups, giving you full control over preserving your content and design. Drive traffic to your website Promote your website on social media, through email marketing, guest blogging or advertising campaigns. Focus on the platforms where your audience is most active and adapt your content accordingly. Use Wix tools like SEO Assistant , email marketing, blogs and advertising to engage your audience, reach more visitors and boost conversions. Expert tip from business owner Nick Collins, founder of Cleverchefs: "When I ask my clients why they chose us over our competitors, they usually say it's because of our website. I think they can really feel our passion through the way we connect with them and stand out as a creative catering company." Step What to do Define your website’s purpose Decide if it’s a blog, business site, online store or portfolio to guide your design and content. Choose a website builder or platform Wix provides easy-to-use website creation tools . Register your domain name Pick a unique memorable web address that reflects your brand. Get a hosting plan Choose a reliable plan that ensures your site is fast and accessible. Plan and design your site Map out your pages, select a template and customize it to match your brand. Add content and functionality Add text, images, videos and features like forms, online stores or booking tools. Test and launch Check your site on desktop, mobile and tablet, fix any issues then go live. Promote and maintain Share your site through SEO, social media and email and keep content updated. Different ways to build a website from scratch In practice, there are several ways to create a website, each with different levels of flexibility, complexity and ongoing responsibility. Understanding these options helps clarify what building a website “from scratch” really involves and which approach best fits your goals. One option is hand-coding a website using HTML, CSS and JavaScript. This gives you full control over design and functionality, but it requires technical skills and a significant time investment. You’re also responsible for everything from responsiveness and accessibility to hosting, performance and security. Another approach is using a content management system (CMS) or more advanced setups like static or headless sites. These methods make it easier to manage content or optimize performance, but they still involve technical setup, maintenance and ongoing updates, often becoming more complex as a site grows. Each method has its place depending on your skills, time and long-term needs. For many people, website builders offer a practical balance, making it possible to create a professional website quickly without the technical overhead of building and maintaining everything from scratch. How much does it cost to build a website from scratch? Website costs depend on design, functionality, content, hosting and marketing. Custom designs, advanced features like eCommerce or booking systems, and professional content increase costs, while DIY builders like Wix are more affordable. Hosting and domains vary by provider, but Wix plans include both plus 24/7 support. Marketing often adds more than the website itself, so plan for ongoing promotion. Start small, scale later, DIY where possible and keep content and design updated. How much does it cost to create a website with Wix? With Wix, you can learn more about how to create a website for free or choose a paid plan starting at $17 per month, which covers hosting, a custom domain and support. Learn more: What is a custom domain? Plans Monthly price (USD) Ideal for Features Free $0 Individuals just starting out Wix branding, limited storage, subdomain Light $17 Personal websites or small projects needing a custom domain Free domain for 1 year, 2GB storage, multi-cloud hosting, light marketing suite, 2 site collaborators Core $29 Small businesses or freelancers needing basic features Free domain for 1 year, 50GB storage, multi-cloud hosting, basic marketing suite, accept payments, basic eCommerce, 5 site collaborators Business $39 Best for eCommerce sites Free domain for 1 year, 100GB storage, multi-cloud hosting, standard marketing suite, accept payments, standard eCommerce, 10 site collaborators Business Elite $159 Large-scale eCommerce sites or high-traffic businesses Free domain for 1 year, unlimited storage, multi-cloud hosting, advanced marketing suite, accept payments, advanced eCommerce, advanced developer platform, 100 site collaborators Enterprise Custom pricing Large enterprises or businesses needing custom solutions Custom solution tailored to your business needs Editor's note: All pricing in the table is based on annual billing. Pricing information as updated as of November 2nd, 2025. View a detailed breakdown of each plan on our pricing page . How to create a website from scratch FAQ Can anyone create a website from scratch? If you choose a website builder that essentially provides the infrastructure of your site, yes. You don't have to know coding to make a website, you just have to use the right website platform. With Wix, your entire site infrastructure is taken care of, including advanced levels of security, including public key certification via TLS, so you can focus on what matters: your design and content. Can I create my own website for free? Yes, you can absolutely create your own website for free. Platforms like Wix let you start building without any upfront costs. You can choose from designer-made templates, customize your design and publish your site—all for free. As your needs grow, you can upgrade to a paid plan to access a custom domain and advanced features. Do websites make money? They can, and many do. A website can generate income in several ways such as selling products or services, offering paid memberships, running ads or through affiliate marketing. The key is to create valuable content, attract consistent traffic and choose a monetization model that fits your goals and audience. Can a beginner build a website? Definitely. Today’s website builders are designed for beginners with no coding experience. With intuitive drag-and-drop editors, pre-designed templates and step-by-step guidance, anyone can create a professional-looking website. The most important part is having a clear vision for your brand and what you want your site to achieve. What are common challenges faced during a website launch? Some of the most common challenges include unclear site goals, missing content, broken links, slow loading times and SEO oversights. Many first-time creators also underestimate the importance of testing their site on different devices before publishing. Planning ahead and using built-in tools for analytics and optimization can help you avoid these issues and ensure a smooth launch.

Get started by: Creating a website →  | Getting a domain → Purchasing a domain name  from Wix usually costs between $9.90 and $45 per year, depending on the extension you select. However, your first year is free with any annual Wix plan . If you're creating a website or growing your brand, understanding how to choose a domain name  and understanding its costs can help you plan your budget and select the best option for your needs. Domain names serve as your website's address on the internet, making them one of your most important investments. With over 368 million registered domains worldwide , securing the right one at the right price matters more than ever. This guide breaks down everything you need to know about Wix domain pricing, from standard costs to hidden fees, plus how to maximize value with their free domain  offers. New to domains? Learn what is a domain  and how it can affect your website creation . Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: how much does it cost to buy a domain from Wix Wix domain names cost between $9.90–$45 per year, depending on the extension. If you're wondering how to buy a domain name , Wix makes it easy by including a free first year with an annual website plan. All domains come with SSL, domain privacy  protection, and no setup fees. Renewal rates are clear and match initial prices for most extensions. Here’s a quick look at typical Wix's domain name cost : Extension 1st year price Free with annual plan Renewal price .com $9.90 Yes $ 21.35 /year .net $14.95 Yes $14.95/year .org $14.95 Yes $14.95/year .xyz $15.95 Yes $15.95/year .online $36.00 Yes $36.00/year . co.uk $14.95 Yes $14.95/year .blog $25.00 Yes $25.00/year See the full list of TLDs  available from Wix. “Domain pricing isn’t just about finding the lowest number, it’s about understanding the value behind it. With Wix, your domain comes with instant reliability, easy management and smooth integration with your site. That means you’re not only paying for a name, you’re investing in a stress-free experience that helps your brand look polished and professional from the start.” - Ofir Gvili, domains PMM at Wix *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time.  Understanding Wix domain pricing structure Wi x Domains charges $14.95 to $45 annually for most domains, with prices varying based on the domain extension  you choose. Most popular domain extensions  like .com domains  start at $19.35 per year, while alternatives like .net  and .org begin around $14.95 annually. The pricing structure includes these components that provide excellent value: SSL certificate : Every domain comes with an SSL certificate, ensuring secure connections and boosting trust with visitors.  WHOIS privacy protection : Basic privacy protection is included, which hides personal contact details from public Whois domain  records.  Website hosting  integration : Domains purchased from Wix are automatically connected to Wix's hosting website  services, simplifying setup.  DNS management : Standard DNS management is included, allowing you to configure domain settings.  24/7 customer support : Access to Wix's support team for assistance with domain-related issues.  Domain transfer capability : The ability to transfer your domain to or from Wix without additional transfer fees.  Multi-year registration options : You can register your domain for up to 10 years, depending on the extension.  What are custom domains : The ability to create domains (e.g., blog.yourdomain.com) for organizational purposes. Domain registration periods range from one to ten years, with longer commitments sometimes offering better rates. The platform also provides automatic renewal options to prevent accidental domain expiration , though you can disable this feature if preferred.   “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” - Ofir Gvili, domains PMM at Wix How to get a free domain with Wix plans Wix domains come with a free domain voucher with annual plans, making it easy for new users to secure their dream domain at no upfront cost. When you purchase any annual Premium or Studio plan, you receive a voucher for one year of free domain registration covering popular extensions. The free domain voucher covers over 30 extensions including .com, .net, .org, .biz, .info and many country-code top level domains  like . co.uk, .de and .ca. This offer applies only to new domain purchases, not renewals or transfers of existing domains. To claim your free domain, you'll need to redeem the voucher within two months of purchasing your annual plan. While you won't pay for the first year, you'll need to provide payment information for automatic renewal after the free period ends. The voucher doesn't cover premium domains or additional services like extended website privacy  protection, but it includes the standard WHOIS privacy that keeps your personal information secure. Learn more: How to get a free domain name and how to create a website for beginners Breaking down costs by domain extension Wix domains support over 30 domain extensions, so you have plenty of choices to match your project's focus and audience. Different domain extensions carry different price points, reflecting their popularity, availability and intended use.  Here's what you can expect to pay for common extensions on Wix: .com domains  remain the most recognizable option at $19.35 per year. Despite being slightly more expensive, .com extensions often provide better brand recognition and user trust, making them worthwhile investments for businesses. Generic top level domain  extensions  like .net ($14.95), .org ($14.95) and .biz ($15.95) offer affordable alternatives while maintaining professional credibility. These work well for specific organization types or when your preferred .com isn't available. Creative extensions  such as .xyz  ($15.95), .online  ($36.00) and .blog  ($25.00) help brands stand out with unique positioning. While newer, these extensions are gaining acceptance and can strengthen brand identity. Country-specific extensions  like . co.uk ($14.95) and .de ($14.95) typically cost less than generic options, while providing regional targeting benefits for location-based businesses. If you want stability, Wix domains allow multi-year registration for up to 10 years, so you can lock in your choice and plan for the long term. Premium domains command higher pri ces based on their perceived value, keyword strength or existing traffic. These can range from hundreds to thousands of dollars annually, depending on market demand. Additional costs to consider While Wix maintains transparent pricing, understanding the complete cost picture helps you budget effectively. Most additional costs are optional upgrades rather than hidden fees. Pre mium DNS options:  Premium DNS services are available for users needing advanced domain management  features, though standard DNS works perfectly for most websites. Email hosting subscription: Email hosting through Wix requires a separate subscription if you want a business email  matching your domain. Regional taxes:  Local taxe s or VAT may apply to domain purchases, depending on your location. “The question regarding domains is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design See more: Is Wix good for business email? Renewal pricing and long-term costs Understanding renewal costs helps you budget beyond your first year, especially if you're not using the free domain offer. Wix renewal prices typically match initial registration costs, providing predictable annual expenses. Domains automatically renew 30 days before expiration, unless you disable this feature. You'll receive email reminders about upcoming renewals, giving you time to update payment information or make changes. Multi-year registration offers convenience and potential savings. While Wix allows registration for up to ten years at once, most users find 2–3-year terms provide the best balance of cost savings and flexibility. Grace periods protect against accidental expiration. If your domain expires, you typically have 30 days to renew before it becomes available to others, though fees may apply for late renewal. How much does it cost to buy a domain from Wix? FAQ Can I get a completely free domain from Wix forever? No permanent free domains are available, but you can get one year free with any annual Wix plan. After the first year, you'll pay standard renewal rates to keep your domain active. What happens if I don't renew my Wix domain? Your domain enters a grace period of typically 30 days after expiration. During this time, you can still renew it, though fees may apply. After the grace period, the domain becomes available for others to register. Can I transfer my Wix domain to another registrar later? Yes, you can transfer your domain to another registrar 60 days after registration. If you're wondering how to transfer a domain name , Wix doesn't charge transfer fees, though you'll need to pay the transfer fee of the receiving registrar. Are there setup fees for Wix domains? No, Wix doesn't charge setup or activation fees for domain registration. The advertised price includes everything needed to get your domain working. Can I register multiple domains with one free voucher? Each free domain voucher covers only one domain registration. If you need multiple domains, you'll need to purchase additional ones at regular rates. What payment methods does Wix accept for domains? Wix accepts major credit cards, PayPal and other payment methods depending on your location. You'll need to provide payment information even when using a free domain voucher for renewal purposes. How do I know if my preferred domain is available? Use Wix's domain name search  tool to check availability instantly. If your first choice isn't available, the tool suggests similar alternatives across different extensions. Can I change my domain name after purchasing? You cannot modify a registered domain name. If you need a different domain, you'll need to register a new one separately. However, you can connect multiple domains to the same website if needed.

Your name idea deserves a home. Secure your domain now → Your business name needs to work everywhere. It should look sharp on a truck, pop on a yard sign and make perfect sense when you’re making a website . This is where many ideas fall flat—they might sound catchy at first but end up feeling generic, trendy or are already being used by another local painter. The list below is designed to help you find a name that brushes up well against the competition and scales as you grow. TL;DR: painting business name ideas You’ll get creative name ideas across different styles, learn how to think about branding before locking anything in and get practical tips for choosing a name that fits your painting services, audience and future plans. It also covers what to check before claiming a domain name and how your company name ties into building your brand from day one. What you’ll learn The different styles of painting business names and when each works best How to narrow down ideas based on your brand and services What to check before you commit to a name Naming your painting business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Painting business name ideas to inspire you Explore this section for a curated list of band names designed to spark your creativity and inspire your search for the perfect moniker for your musical endeavor. Whether you're seeking something catchy, funny or entirely unique, these suggestions can help you find the ideal name that resonates with your style and vision. Unique painting business name ideas Catchy painting business name ideas Funny painting business name ideas Professional painting business name ideas Inspirational painting business name ideas Location-based painting business name ideas Timeless painting business name ideas Clever painting business name ideas Modern painting business name ideas Classic painting business name ideas Minimalist painting business name ideas Learn more: How to start a service business   Unique painting business names ColorCanvas Creations BrushMasters Pro HueHarmony Paintworks ChromaCrafters Artistry in Strokes Palette Perfectionists VividVisions Paint Co. Stroke & Shine Painters CanvasCraftsmen ColorWonders Studio Artisan Aura Painters Precision Pigment Pros StrokeGenius Creations The Painted Edge Studio Pinnacle Pigment Works Learn more: How to start a business Catchy painting business names PaintPros ColorSplash Creations Brush & Beyond The Painted Palette ChromaChic Painters Stroke of Genius Paint Co. Vibrant Visions Studio ColorWave Creators PaintPulse Artistry CanvasCrafters Artful Accents Paintworks BoldBrush Studios Pigment Perfectionists WhimsiColor Painters FreshCoat Innovations Found the perfect name for your business? Lock in your domain  before someone else does. Funny painting business names Painted Laughter Co. Punny Paintbrush Pros Laugh 'n Brush Painting Picasso's Chuckles & Coats Hue Can Do It Painters Color Me Silly Creations The Doodle Brigade Canvas Chucklers Whimsical Walls & Giggles Strokes of Hilarity The Laughing Palette Splatter & Snicker Studio Comic Color Crafters Giggle and Glaze Paintworks WittyBrush Artistry Professional painting business names Precision Paintcrafters Masterstroke Paintworks Elite Color Concepts Premier Painting Solutions Artisan Finishers ProCoat Specialists Prime Palette Pro TopTier Colorcraft Prestige Pigment Masters Craftsmen Colorworks Signature Stroke Studio Prime Impressions Painters Heritage Hue Experts Supreme Finish & Paint PaintMasters Pro Inspirational painting business names Artistic Auras Painting Visionary Vistas Paintworks InspireBrush Creations Imagination Inks Studio EvolveColor Artists DreamScape Painters Infinite Ideas Coats Canvas of Dreams Studio AspireHue Innovations Renaissance Revelations ElevateExpress Painters CreateFlow Studios BeyondBrush Horizons InspireCraft Painters Elevation Easels Location-based painting business names [Your City] Artisan Painters [City/State] ColorCraft Studio [City] Brushwork Masters [Region] Precision Paintworks [City] Coastal Coats [City] Skyline Strokes [City] Elite Finishers [City/State] Heritage Hue Creations [City] Riverside Reflections [City] Metro Masterstroke [City/State] Mountainview Painters [City] Lakeside Colorworks [City] Urban Canvas Crafters [City] Suburban Spectrum [City/Region] Colorful Creations Starting a business in Florida ? Take a look at these ideas: Sunshine State Brushmasters Tampa Bay Tints & Strokes Everglades Easel Masters Key Largo Color Craftsmen Panhandle Palette Pros Timeless painting business names Classic BrushCrafters Timeless Tints Studio Eternal Elegance Painters Vintage ColorCraft Enduring Impressions Co. Evergreen Palette Artistry Renaissance Hues Paintworks Heritage Strokes Studio Time-Honored ColorMasters Perennial Paint Creations Endless Canvas Craftsmen Time-Tested Pigment Pros Vintage Vibes Painters Old World Artisans Lasting Legacy Colors Clever painting business names PaintWit Stroke of Genius Paintworks The Color Alchemist Tintelligent Solutions PaletteWhiz ChromaCraft Innovations Artful Insights Painters SmartStrokes Studio Hue IQ Co. PaintSavvy Creations Canvas Connoisseurs CraftyColor Maestros The Brush Brains Punny Pigment Pioneers Vividly Witty Painters Modern painting business names ChromaWave Studios UrbanBrushCraft DigitalPalette Pros TrendyTints Creations ColorHub Innovations BrushTech Artistry PixelPerfect Painters ModernCanvas Co. ColorFusion Studio ExpressiveEdge Paintworks ArtTech Visionaries ContemporaryColor Crafters UrbanEasel Painters Modernist Masterstrokes PrecisionPigment Innovators Classic painting business names Heritage Painters Classic Colors Studio Time-Honored Brushwork Traditional Tints Co. Vintage Varnish Paintworks Artisanal Strokes Studio Elegant Expressions Painters Legacy Pigment Crafters Masterpiece Paint Co. Timeless Hues Creations Classic Artistry Studio Vintage Easel Painters Antique Palette Pros Artful Traditions Painting Old World Craftsmen Minimalist painting business names PaintMasters CleanCanvas HueCraft StrokeWorks PurePalette Minimalist Colors BrushEssence ZenStrokes SimplyHues ChromaCraft ModernTints FineLines Painters BasicBrush Studio BlankCanvas Co. SubtleShades Found your perfect painting business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Painting business real name examples Consider these service business examples  for service business ideas  and name inspiration. Fine Line Painting This painting business specializes in specific painting services and it uses its name to convey that. This is a great way to use your business name to really emphasize your line of expertise or the specific painting services you offer. How to choose the best painting business name Crafting the perfect business name for your painting venture is crucial, as it will shape your brand's identity. Follow these four steps to ensure you discover one that encapsulates your vision, captures attention and leaves a lasting impression on your clients: Define your brand identity Brainstorm keywords and themes Evaluate name options Get feedback and finalize 01. Define your brand identity Start by defining your painting business 's brand identity. Consider your values, the services you offer and your target audience. Are you a high-end painting service, an eco-friendly choice, or known for quick project turnarounds? Understanding your brand will help guide your brand or artist name selection. 02. Brainstorm keywords and themes Identify keywords related to painting, such as "brush," "color," "stroke," "canvas," or "palette." Additionally, think about themes or qualities you want to convey, like "precision," "craftsmanship," or "innovation." Create a list of these words and themes to serve as building blocks for your business name and leverage a business name generator tool or a list of store names to get a list of creative suggestions. To be more precise consider using a business name generator for artists . 03. Evaluate name options Review the generated business name options and assess them based on the following criteria: Relevance: Does the name clearly convey that you are a painting business? If scaling up is part of your painting business plan , you might want to make sure you choose a broader name, something from these contractor business name ideas , for example. Uniqueness: Ensure that the name is distinct and not too similar to competitors' names. Memorability : Is the name easy to remember, pronounce and spell? Domain Availability : Check if the corresponding domain name is available for a website. Social Media Availability : Verify that the name is available on major social media platforms. Learn more: How to make a website 04. Get feedback and finalize Once you've narrowed down your options, seek feedback from friends, family, or potential customers. Ask for their opinions on the names and consider their input. After gathering feedback, make your final decision and secure the domain name for your website. Looking for a business name for another business idea? Trucking business names Consulting business names Real estate business names Food truck business names Marketing business names Construction business name ideas Boutique business name ideas Photography business names Craft business name ideas Painting business names FAQ Why is choosing the right name so important for my painting business? Your business name is the first impression you make on potential clients and sets the tone for your brand. It can influence customer trust, market perception and overall success. What should I check before finalizing my business name? Ensure the name is unique, not trademarked by another business and available for domain registration. Verify if it's already in use online or on social media platforms. Can I change my business name in the future? Yes, you can change your painting business name but it will most likely involve a legal process and may require rebranding efforts. It's better to choose a name that suits your long-term goals from the start.

Build your website in minutes, try Wix for free today → A website is a great mark eting tool for beauty businesses  such as salons. Among many other benefits, it can help attract new customers, build brand awareness and, most importantly, drive business revenue.  The best part? You don’t need to be a tech wizard to create a beautiful and functional website for your salon business. Thanks to tools like Wix’s free website builder  and AI website builder , you can easily build a website from scratch  that’s just as polished and professional as your services. Below, we’ll walk you through some of the best salon website builders on the market, breaking down their features, pricing and ease of use so you can determine which among them is the best option for you. Take your salon online and attract new clients with a salon website builder . When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. What is a salon website? A salon website  is a type of website  that salons, spas and other related beauty businesses can use to showcase their services, manage appointments or bookings or just connect with potential clients.  The best salon websites usually include some of the following features to inform, impress and engage visitors: A service menu with detailed descriptions and prices so prospects know exactly what you offer. A gallery or portfolio to exhibit your best work. An online booking system that lets clients schedule appointments at your salon. Starting a blog  where you share beauty tips, trends or product recommendations with your audience. Contact information, including phone numbers and email addresses so clients know how to get in touch with you.  Location details, ideally paired with a Google Maps integration for added convenience. An About Us page that introduces your team and shares your business story, helping visitors feel more connected to your brand. Testimonials and reviews from past customers to build trust and credibility. According to Nitzan Eiges, tech SEO team lead at Wix: "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Learn more: How to start a beauty blog Beauty business name ideas Beauty marketing ideas What to look for in a beauty website builder Here are some of the features to prioritize in a salon website builder : Ease of use A user-friendly interface is vital in a website builder especially if you’re not a web design expert. Look for a platform that offers a drag-and-drop website builder , intuitive interfaces and guided setup processes. Such features will help you create your website quickly and easily without requiring much technical skills. Customization options Your website should reflect your salon’s unique identity. Choose a salon website builder that offers plenty of customization options, such as the ability to adjust layouts, colors, fonts and branding elements. The more flexibility a builder offers, the better you can tailor your website to your business. Beauty or salon-specific templates Save both time and effort by choosing a website builder that offers pre-designed beauty templates  tailored specifically to salons, spas or beauty businesses. For example, Wix templates come with industry-relevant features like service menus, appointment booking options and photo galleries. Ecommerce capabilities Plan on selling beauty products alongside your core service offering? It could be a great business move. In a survey by salon software company Phorest , 85% of people said they would be interested in purchasing beauty products from their favorite salon. Choose a builder with integrated eCommerce functionality. Look for features like bulk product uploads, inventory management, secure payment processing and tax calculations to streamline your online store setup and operations.  Mobile optimization Up to 58.67% of global website traffic  comes from mobile devices. That makes mobile optimization an important part of your website’s success. Make sure your chosen salon website builder offers responsive designs that adapt seamlessly to different screen sizes so that every visitor enjoys a positive browsing experience. Learn more : How to make your website accessible What is a mobile website? SEO tools A beautiful salon website is no good if potential clients can’t find it online. Look for builders with built-in SEO tools, like keyword optimization, meta tags and alt text for images, to help your website rank higher on Google and thus drive more organic traffic.  Customer support Technical issues can arise at any time. Resolving them promptly is critical to maintaining your business’s credibility. Choose providers that offer 24/7 customer support via channels like live chat, email or phone. Reliable customer service translates to minimal downtime and maximum uptime , allowing you to focus on serving clients rather than troubleshooting errors. Analytics Select a builder that offers integrated website analytics  tools to monitor visitor behavior, traffic trends and overall website performance . These insights empower you to make data-driven decisions, such as optimizing content, adjusting promotions or enhancing the user experience, all of which contribute to long-term growth. Scalability As your salon grows, your website should grow with it. Opt for a builder that offers scalability , such as additional integrations, advanced features or higher storage limits to accommodate or support your evolving business needs. According to Esin D. Habif, product marketing lead (outbound) at Wix: "The most important consideration is to choose a website builder that grows and scales with you and your business." Best website builders for salons Wix Weebly Dorik Zolmi Weblium Site123 01. Wix Wix is a powerful platform for salon owners looking to create a standout and reliable online presence  with ease. It offers two flexible ways to build your website, depending on your preferences and skill level.  You can either use the AI-powered website builder , which asks a few simple questions and automatically creates a personalized website tailored to your salon’s needs.  Alternatively, you can choose from an extensive library of over 900 professionally designed website templates , including templates specifically crafted for beauty and hair businesses. These templates come preloaded with essential sections like service menus, booking systems and galleries. Wix’s drag-and-drop editor makes it easy to customize your website further. You can adjust layouts, fonts, colors and content sections to reflect your salon’s unique style.  Besides these website-building options, Wix also offers essential features like eCommerce, marketing and SEO tools to enhance your website’s user experience and visibility and a blog maker  to keep your audience engaged. If you’re on a tight budget, Wix’s salon website builder offers a free plan that includes basic features to get you started. Plus, every website built on Wix comes with free website hosting . And if you opt for one of Wix Premium plans, you can even get a free domain name  for up to a year.  Pricing : Free with limited features. Paid plans start at $17 per month. Learn more: What is a domain? Domain name search Domain name generator Buy domain 02. Weebly Weebly is a solid choice for people who want a simple, no-fuss hair salon website builder. Its drag-and-drop editor, combined with a guided setup process, makes it easy to create and launch your website  without much technical know-how. With a variety of professionally designed themes, image editing tools, custom fonts and even the ability to add custom HTML/CSS or JavaScript, you can create a salon website that’s truly unique and reflective of your brand. Weebly also includes integrated analytics to help you track the performance of your platform, and built-in SEO tools to help it rank higher in search engine results. Additionally, Weebly’s mobile-friendly website design  makes sure that the website you create looks polished and functions seamlessly on any device. This provider also offers web hosting . Pricing : Free with limited features. Paid plans start at $13 per month. 03. Dorik Dorik is an AI-powered website builder that stands out for its user-friendliness, thus making it an ideal choice for salon owners who want to build a professional website quickly and efficiently. With its drag-and-drop builder, creating a fully functional and visually appealing salon website takes mere minutes with no coding experience required. Dorik offers a variety of pre-designed templates and UI blocks that you can customize to suit your salon’s unique identity. Your website security  is also assured with this Dorik. For example, it offers a free SSL certificate for every website to secure transactions and safeguard your clients' information. Pricing : Starts at $18 per month. 04. Zolmi Zolmi is a website builder designed specifically for salons. So, if you are looking for a platform that’s tailor-made for your industry, this could be a good choice.  It offers many top features suitable for a salon business, including a built-in booking system that simplifies appointment scheduling for both you and your clients. Zolmi also allows you to add and manage customer reviews and testimonials directly on your site. This feature is a powerful way to build trust with potential clients. Zolmi also excels in performance and user experience. Its templates are mobile friendly, plus they are also optimized for super-fast loading speeds, boasting Google PageSpeed scores of over 90. This enables a smooth browsing experience for visitors and can also help with SEO. Pricing : Free with limited features. Paid plans start at $20 per month. 05. Weblium Weblium is another strong contender for salon owners looking to build a professional and stylish website. Its intuitive drag-and-drop editor, combined with a collection of templates specifically designed for salons and beauty businesses, makes it easy to create a salon website  that reflects your brand identity. Weblium’s templates are fully responsive and mobile-friendly. The platform also supports the creation of eCommerce stores, with over 300 customizable store templates to choose from. Additionally, Weblium provides built-in tools for appointment booking and customizable contact forms for inquiries or feedback. Pricing : Free basic plan. Paid plans start at $15 per month. 06. Site123 Site123 is one of the best website builders for small businesses  like salons. Its simple drag-and-drop editor and customizable templates make the website creation process fast and intuitive, even for beginners. Site123 comes equipped with built-in SEO tools to help improve your website’s visibility on search engines and blogging tools to help you create and manage engaging content for your audience. It also includes ecommerce functionality. Furthermore, you’ll get to host your website  for free if you build your salon website with Site123. Pricing : Free with limited features. Paid plans start at $12.80 per month. Learn more : Best one-page website builders Cheapest website builders Best personal website builders Best free website builders Editor's note: The information presented in this article is true as of February 5, 2025, unless mentioned otherwise. Salon website builder FAQ Are there any free website builders? Yes, there are free salon website builders. For example, Wix offers a free plan that allows you to build a salon website with a few essential features. But if you're looking for advanced features, you’ll need to upgrade to a paid plan. How long does it take to build a salon website? It depends on the complexity of the website. A simple website with a few webpages  like services, contact and photo gallery can take anywhere from a few hours to a day to set up using a platform like Wix. If you want custom features like online booking, eCommerce functionality or unique designs, it may take several days to a few weeks . Which is the best salon website builder? The best salon website builder depends on your specific needs and budget. However, Wix is often a top choice for salons due to its user-friendly interface, drag-and-drop editor, industry-specific templates and features like online booking, customizable forms and eCommerce support.  What is the best domain extension for a salon website? The most common and trusted domain extensions are .com and .net. However, if your preferred .com or .net domains are unavailable, you can consider industry-specific extensions like .salon, .beauty or .spa. Is Wix good for salons? Wix is a solid choice for salons. Its integrated Wix Bookings feature is crucial for these types of businesses, allowing clients to schedule appointments 24/7, for you to manage staff calendars and to accept secure online payments. Furthermore, it offers a range of salon templates that are perfect for building a salon website quickly.

Bring your inspiration to life with a Wix website →   When creating email marketing campaigns , newsletters are one of the most effective ways to connect your business with your audience. That's because email newsletters can help nurture customers, build brand loyalty and drive traffic and conversions when you create a website . In order to reap the benefits of your newsletter, your emails need to be engaging, insightful and visually appealing. It might seem challenging to follow all these best practices in one email, but it can be done. In this article, we've gathered 16 outstanding newsletter examples for your inspiration. They've been categorized accordingly so that you can find the best example for your type of business and your specific marketing strategy . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR We chose these newsletter examples for their clear messaging, thoughtful layout and ability to build lasting audience engagement. Each one shows how a well-designed email can inform, inspire or convert—whether you're nurturing a community, promoting content or driving sales. Here’s what we looked for when choosing the examples: Clean layouts that are easy to scan and mobile-friendly Attention-grabbing subject lines and headlines On-brand visuals that support the message Clear CTAs that guide readers to take action What makes a great newsletter Feature Why it matters Clear subject line Boosts open rates and sets expectations Concise, valuable content Keeps readers engaged and delivers what they came for Scannable design Helps users quickly digest the information Visual branding Reinforces identity and builds trust Personalized tone Builds stronger connection with the audience Strong CTA Encourages the next step, from reading more to clicking through Mobile responsiveness Ensures readability across devices What each example brings to the table: Smart content strategy, from weekly roundups to product updates Personalized tone and voice that resonate with their audience Strong visual hierarchy and design consistency Value-driven content that keeps readers coming back According to Dor Cohen , Content Distribution Specialist for Wix.com, "The optimal newsletter frequency depends on your audience's preferences and engagement levels. Monitor metrics like open and click-through rates to find the sweet spot - too often can lead to burnout, while too infrequent may cause loss of interest. A/B test different variables and adjust based on what maximizes readership and conversions." Best newsletter examples: Skillshare John Lewis MiMOKO Allplants Resy We Are Travel Girls Foreign Policy Design Group AIGA Design WeTransfer HubSpot Wix Blog Ando Deakin University Tech Will Save Us Passion City Church Ritual Holiday newsletter examples 01. Skillshare Subject line: Honoring Juneteenth Online learning community Skillshare celebrates Juneteenth, an annual holiday commemorating the end of slavery in the United States. In its newsletter, the company interviews its own Black artists and creators and shares their stories about what Juneteenth means to them. Readers of the email newsletter received compelling images and powerful quotes that brought this complex topic to life. We believe this is a strong newsletter example because Skillshare successfully connects a historical moment to its own users in a unique and engaging way. Why this newsletter example works: Ties a national holiday back to their business Showcases users in an effective way Incorporates interviews and quotes Image source: reallygoodemails.com 02. John Lewis Subject line: Perfect gifts for Mother's Day Mother's Day is a big holiday, especially for retail brands. As a business owner, or someone starting a business , you’ll need to know how to make your email newsletters stand out on this important day. Take John Lewis ’ email example as a model to base your next holiday campaign. Readers are greeted with a clear and concise Mother’s Day message in the subject line and an easy to find link to the company’s gift guide. The brand also uses storytelling to help promote its products. For example, there is an image of breakfast being served in bed, accompanied by a text about letting your mother enjoy her favorite morning treats in her new John Lewis pajamas. After all, people want to buy products with great stories associated with them. And this newsletter example perfectly carries out that concept. Why this newsletter example works: Has a clear subject line Adds value with a holiday shopping guide Uses narrative storytelling to drive interest in their products Image source: reallygoodemails.com Home decor newsletter example 03. MiMOKO Subject line: June newsletter + floral styling tips for beautiful home MiMOKO sells beautiful handmade ceramic planters and vases. Although the company is primarily an online store , MiMOKO does not merely focus on promoting products and sales in its newsletter. Instead, they use many high-quality photographs to give inspiration for the product’s use. In this newsletter example, you can find tips for styling tall vases, including using flower diversity, varying heights, and different forages in one vase. MiMOKO is able to introduce subscribers to new concepts relating to their products. Furthermore, their email helps solve a reader's pain point and puts the focus on the customer and not the business. Why this newsletter example works: Emphasizes on photographs, thus letting the “images speak for themselves” Offers helpful design tips that are embedded in the newsletter Solves a pain point and puts the customer first Image source: reallygoodemails.com Food and restaurant newsletter examples 04. Allplants Subject line: New Dish Alert! Tempeh Rendang Curry Instead of inviting users to open their wallets, the company opens its readers’ appetites with mouth-watering photos and detailed descriptions that foodies won’t be able to resist. A vegan food delivery service, Allplants ’ email newsletter is a great example to follow. With it, the company is able to update users about new dishes on offer, as well as ingredients and nutritional information. Allplants also hosts a giveaway campaign for its users on their next order. Using a free incentive, like a promotion code, can be a strategic way to get people to take immediate action on your newsletter. Why this newsletter example works: Writes descriptive text Uses a promotion code Creates strategic content Image source: reallygoodemails.com 05. Resy Subject line: New on the Resy At Home Hit List: Cassava, Miss Ollie’s, Z Zoul, and More Not all reservations are created equal, which is why Resy , a restaurant website , is on the mission to reinvent the way we book our reservations. In its newsletter, Resy cooks up a selection of 10 local restaurants it recommends that month. This list is displayed using an off-balance symmetry and different-sized numbers that culminate into a truly engaging experience. Furthermore, the newsletter content is accompanied by strong CTAs, displayed in a consistent blue font. Resy also drives people to download their mobile app with the large font that reads, “Don’t have the Resy App? Get instant access to the best restaurants.” Why this newsletter example works: Visual way to use numbers in a listicle Consistent and clear CTAs Drives users to download an app Image source: reallygoodemails.com Travel newsletter example 06. We Are Travel Girls Subject line: Wanderlust Wednesday (June 30th, 2021) We Are Travel Girls is a community that inspires, connects and empowers female travelers. Their newsletter below includes diverse and helpful content, including travel book recommendations, travel news and relevant product suggestions. As a best practice for newsletter layout, they’ve included numbers, images and clear CTAs. You’ll also want to consider ways to diversify your own newsletter content, where each section continually adds value for readers. We Are Travel Girls’ email subject line is always “Wanderlust Wednesday,” with the date added at the end. This is in reference to a day recognized in the online community in which people share travel tips, tricks and trips. The group strategically sends out its newsletter on this day. Can you think of a day of the week or month that your brand might be most relevant and take advantage of it? Why this newsletter example works: Diversifies content Beautiful layout and design Is sent on a relevant day of the week for its target audience Design newsletter examples 07. Foreign Policy Design Group Subject line: Foreign Policy Design: Memo By turning its newsletter into a memo, Foreign Policy Design’s marketing emails show to be artistic and undoubtedly creative. At the top of their email, they use a checklist, acting as a captivating teaser. Also, their typewriter font adds to their signature look. Keeping this in mind, consider adopting some consistent design in your campaigns that will enable users to immediately recognize your emails in their inbox. The group's layout isn't the only reason we included Foreign Policy Design in our newsletter examples. We also admire this newsletter's implementation of a survey as part of its email marketing strategy. Asking your readers directly what they want will help you create a tailor-made and relevant newsletter. As a result, you can expect higher open rates and better engagement. Why this newsletter example works: Uses a memo layout instead of the traditional newsletter format Has a consistent font and design to create its signature look Surveys its readers directly to improve content relevancy Subscribe to the Wix blog newsletter  for a weekly dose of web design tips and trends. Image source: reallygoodemails.com 08. AIGA Design Subject line: Big Data’s Biases, and the Artists and Designers Filling in the Blank Spots Professional association for design AIGA knows exactly who its audience is and speaks directly to them in its Eye on Design newsletter. The organization chooses a story from its website each week and highlights what makes it so exciting. In the email newsletter example we've chosen below, you can see how AIGA does an excellent job summarizing a complex article about big data. You'd think a piece written about such a topic would be dry or possibly daunting to follow in an email. However, by using clear headings, images to break up text, and even a quote excerpt, the whole article becomes exciting and easy to read. Another factor that stood out to us is that the whole newsletter consists of three: colors pink, black and white. This simplistic yet stylish email allows for a clear newsletter layout. Why this newsletter example works: Highlights a story each week Makes long-form content digestible Is simple and stylish Image source: reallygoodemails.com Technology newsletter example 09. WeTransfer Subject line: We say it best when we say nothing at all Sometimes it's good to think outside the box. WeTransfer's whole newsletter is image-based which makes a statement about the file-sharing app. Knowing its users are primarily designers and creators, this newsletter example is “eye candy” to them. We can learn that you do not have to be traditional in your email newsletters. In fact, going against the stream can help you stand out and send the right message. At the bottom, WeTransfer writes “bring your ideas to life,” and links to their products. They've thereby connected the dots between the newsletter's focus on art and its tool that allows you to share your creativity and files. Why this newsletter example works: Goes against the norm with an image only newsletter Knows its exact audience and caters to them Bridges between the newsletter and the company’s products Image source: reallygoodemails.com 10. HubSpot Subject line: I'd rather _______, than update my website. Updating your website can sometimes turn into a real headache—especially when your site’s due for a complete overhaul. HubSpot perfectly understands this and empathizes with website owners right off the bat in the subject line. Knowing the target audience’s primary pain points, HubSpot offers a quick solution—its CMS platform. This particular newsletter puts an emphasis on the CMS software’s ease of use and out-of-the-box optimization tools, which is exactly what HubSpot’s audience is most interested in. HubSpot also highlights what other companies managed to achieve with the platform with clear, quantifiable results further down the email. This aims to show readers what they can accomplish with the platforms, earn their trust, and let recipients set realistic expectations. The customer testimonial at the bottom further reinforces this effect. Why this newsletter example works: The subject line leaves to the imagination to get recipients engaged right away The primary CTA doesn’t push for a conversion right away—it drives readers to the CMS’s homepage, where they can learn more about the product. It successfully appeals to the target audience’s needs and pain points. image source: reallygoodemails.com Blog newsletter example 11. Wix Blog Subject line: The dos and don'ts of great logo design When you subscribe to the Wix Blog newsletter , you're updated with tips and guides across website design, business growth and marketing to help you succeed online. We assign themes to our weekly newsletters to help readers focus and go in-depth into a specific topic. We also support each niche topic using three closely related blog posts. Looking at the example of our logo-focused newsletter below, you can find one article about dos and don'ts of logos, a second one analyzing logo colors and a third post showcasing the best logos. On top of content depth, we also find it helpful to add a product link to the landing page where users can take action and begin their creation journey. In the case of our example, you can go directly to the logo maker from the Wix Blog newsletter to get started. Why this newsletter example works: Creates weekly newsletter themes that go in-depth into one topic Strong CTA’s for each blog post Includes a link to the end product to help readers get started Looking to learn how to make a blog ? Get started with our blog maker. Banking newsletter example 12. Ando Subject line: Your Account is Still Waiting While the color green might make you think of money, it also represents sustainability. In the case of Ando bank , the group is fighting climate change and wants clients to know that all its investments support green initiatives. Since a lot of thought goes into where we deposit our money, Ando is wise to include that as part of its mission: "Banking with purpose" and "Banking for a more sustainable tomorrow" to help build a brand that's authentic and generates trust. Additionally, Ando uses powerful repetition in its subheadings like "Banking for balance," "Banking with clarity," and "Bank with confidence." There is a good rhythmic feel to this text that also informs readers and establishes trust. Then, at the bottom comes the CTA "open my account" to convert the lead. Why this newsletter example works: Educates readers about the bank’s values and mission Is well-written content Uses strong CTAs to drive conversion Image source: reallygoodemails.com Education and school newsletter examples 13. Deakin University Subject line: Congratulations, you made it! Who said school newsletters have to be dull? Deakin University welcomes its accepted students with a celebratory greeting, "Congratulations, you made it!" The bright design sets the tone for an exciting future ahead upon opening the email. Each section in this newsletter example is sectioned off with a different neon color—courses in yellow, upcoming events in pink, scholarships in blue, and preferences in purple. This type of organization method greatly enhances the user experience and makes it effortless to find what you need. Why this newsletter example works: Friendly subject line Well organized color coding of categories Exemplifies that long newsletters can still be intuitive Image source: reallygoodemails.com 14. Tech Will Save Us Subject line: Prepare For The Future The subject line "prepare for the future" helps contextualize Tech Will Save Us ' newsletter. The education company promotes projects and games that help students prepare for future careers such as in AI, robotics and space travel. Tech Will Save Us uses cartoon images, boasting oversized typography and solid colors that make the email playful and engaging. There are sticker-like overlays such as a power voltage, pencils and stars that encompass an educational tone. Lastly, its included subscription prices make it easy for the reader to understand the different tiers that they can choose. The group also makes the wise choice to add pricing toward the bottom email, hoping to convert at the end of a user's scrolling journey. Why this newsletter example works: Contextualizes its mission Adds playful design and colors that align with the educational brand Incorporates subscription tiers in an effective way Image source: reallygoodemails.com Church newsletter example 15. Passion City Church Subject line: Watch "The Long Way Up" streaming on YouTube now! Passion City Church 's newsletter comes in bright colors, providing a happy and cheerful tone. In this newsletter example, the church starts by prompting new videos which are uploaded to its YouTube channel. You, too, can use a video maker to create engaging video content for your email campaigns. A church newsletter is also a great place to remind people of upcoming gatherings and important speakers. Passion City Church advertises its pastor series effectively with a CTA button where readers can learn more about him before the event. Just like Passion City Church, in your own newsletter, you’ll want to remind people of your church's gathering times and days. Why this newsletter example works: Uses an inviting visual language Promotes video content successfully Shares the church’s gathering times and upcoming speakers Image source: reallygoodemails.com Health and beauty newsletter example 16. Ritual Subject line: Hey, you're in! Multivitamin company Ritual is a good example of a company staying on brand throughout its email marketing efforts. If you go to its website, you can see the same font, colors, and logo present in Ritual’s newsletter, conveying a consistent professional look. Try to use the same visual language in your newsletter as you do in your website design . This email newsletter example has an engaging product image above the fold that is sure to pique visitors’ curiosity. It also informs readers about the company’s mission, promise and products. Ritual has kept each section to just a few sentences that educates without overwhelming the reader. Lastly, Ritual utilizes the bottom section of the newsletter to prompt readers to follow the company on social media. Driving people from their newsletter to their social media might have likely helped grow Ritual’s Instagram to 267,0000 followers, and counting. Why this newsletter example works: Shows consistency in design and colors that align with its website design Displays great use of a large image in the newsletter Offers a strategic way to gain social media followers Image source: reallygoodemails.com What is an email newsletter? An email newsletter is a regularly sent email that informs subscribers about the latest news and updates about a product or brand. It's a valuable tool for businesses to stay connected with their customers, promote new products and services and build brand awareness. Newsletters can be sent weekly, bi-weekly or monthly, depending on the frequency of updates and the preferences of the subscribers. They typically include a variety of content, such as: Company news:  Announcements about new products, services or initiatives Industry news:  Updates on trends and developments in the industry Thought leadership:  Articles and blog posts on relevant topics Promotions and discounts:  Special offers for subscribers Customer stories:  Case studies and testimonials from satisfied customers Newsletters are a great way to nurture relationships with customers and keep them engaged with your brand. They can also be a powerful tool for generating leads and driving sales. What makes a good newsletter? Before you make a newsletter , you should know what separates the good from the great. Here are some of the best practices to keep in mind as you craft your own newsletter: Set clear goals: We recommend you have a clear mission and message behind every newsletter . You can segment your email list based on goals set for certain groups, whether it's to generate awareness or drive sales. Segmentation is important because it helps you send the most relevant content in correlation to where the user is in their customer journey. Use a range of newsletter ideas:  To keep your readers’ attention, you can change up your content using different newsletter ideas . From success stories and listicles to guides, these types of content engage users so that they look forward to your next outreach. Be visual with your design:  Your newsletter design  should aim to be eye-catching and intriguing. The best newsletter examples include illustrations, photos or videos. Whichever you choose, your newsletter design needs to stand out. Include a CTA:  Incorporate a strong call to action (CTA) button somewhere in the newsletter that leads to a relevant business page. If you have not yet done so, creating a website will allow you to maximize your newsletter’s traffic, elaborate on your offer and best drive conversions. Keep it mobile-friendly: Since most emails will be read on a smartphone, you should make sure your newsletters are mobile-friendly. For instance, readers will only be able to see the first 30 characters of your subject line when opened on a phone. With this in mind, write your copy considering these space limitations. What are the 9 elements of an email newsletter? Here are the key elements of an email newsletter: Compelling subject line:  The subject line is the first impression your newsletter makes, so it should be clear, concise and attention-grabbing. Use strong verbs and relevant keywords to entice recipients to open the email. Preheader text:  The preheader text is a brief summary that appears below the subject line. It provides additional context and encourages readers to open the email. Keep it concise and informative, highlighting the main points of the newsletter. Header:  The header is the top section of the email newsletter, typically featuring your brand logo and establishing a consistent visual identity. Use a clean and professional design that aligns with your brand aesthetic. Hero image:  The hero image is a large, visually striking image that captures the essence of the newsletter. Choose a high-quality, relevant image that sets the tone for the content. Content sections:  Divide the newsletter into clear and distinct sections, each focused on a specific topic or theme. Use clear headings and subheadings to guide readers through the content. Body copy:  The body copy is the main text of the newsletter, where you deliver your message. Keep it concise, informative and engaging. Use a clear and readable font, and break up the text with bullet points, numbered lists or short paragraphs. Call-to-action (CTA):  The call-to-action is a prominent button or link that tells readers what you want them to do next. Use clear and actionable language, such as "Shop Now," "Sign Up" or "Learn More." Unsubscribe link:  Include an unsubscribe link at the bottom of the newsletter, allowing subscribers to opt out if they no longer wish to receive your emails. This is required by law and demonstrates respect for your audience. Footer:  The footer provides additional information about your company, such as contact details, social media links and copyright information. Keep it concise and professional. Remember that the layout of your email newsletter should be visually appealing and easy to navigate. Use a consistent color scheme, ample white space and a responsive design that adapts to different screen sizes. How to make a newsletter Creating an engaging and effective newsletter involves planning, designing and writing content that resonates with your target audience. Here's a step-by-step guide to crafting a compelling newsletter: 1. Define your goals and audience Start by clearly defining the purpose of your newsletter. What do you want to achieve with it? Are you aiming to inform, educate, promote or simply connect with your subscribers? Once you have a clear goal, identify your target audience. Who are you trying to reach with your newsletter? Understanding their interests, preferences and online behavior will help you tailor your content effectively. 2. Choose an email marketing platform Select an email marketing platform that aligns with your needs and budget and that provides tools to manage your email list and analyze campaign performance. Wix Email Marketing is a built-in email marketing platform that seamlessly integrates with your website. It offers a user-friendly drag-and-drop editor, a variety of designer-made templates and advanced data analytics to help you create, send and track email campaigns effectively. 3. Design a visually appealing template The layout and design of your newsletter play a crucial role in capturing attention and conveying your message effectively. Choose a template that matches your brand identity and use visuals strategically. Consider using high-quality images, consistent branding elements and a clear hierarchy to guide readers through the content. 4. Craft compelling subject lines and preheader text The subject line is the first impression your newsletter makes, so it's critical to craft a concise, attention-grabbing line that entices recipients to open the email. Use strong verbs, relevant keywords and a sense of urgency to pique curiosity. The preheader text provides additional context and encourages readers to open the email. Keep it concise and informative, highlighting the main points of the newsletter. 5. Write engaging and informative content The content of your newsletter should be informative, valuable and relevant to your target audience. Use clear and concise language, break up text with bullet points or numbered lists and personalize the content whenever possible. Include a mix of content formats, such as articles, blog posts, tips, customer stories and event announcements. 6. Incorporate a clear call-to-action Every newsletter should have a clear call-to-action (CTA) that tells readers what you want them to do next. Whether it's visiting your website, signing up for a webinar or making a purchase, make your CTA prominent, easy to find and actionable. Use strong verbs and enticing language to encourage clicks. 7. Proofread and test your newsletter Before sending your newsletter, thoroughly proofread the text for any grammatical errors or typos. Ensure that all links are working correctly and that your newsletter displays well across different email clients and devices. Consider sending test emails to yourself or colleagues to check the overall look and feel. 8. Send and track your newsletter Once your newsletter is ready, schedule it to send at a time when your audience is most likely to be engaged. Use email marketing platform analytics to track open rates, click-through rates and unsubscribe rates. Analyze this data to identify what resonates with your audience and make adjustments to future newsletters. 9. Continuously improve and adapt Newsletter marketing is an ongoing process, so it's essential to continually monitor your results and adapt your strategy accordingly. Gather feedback from subscribers, experiment with different content formats and CTAs and stay updated on email marketing trends to keep your newsletters fresh, engaging and effective. Thank you, Really Good Emails , for providing some of the images for the newsletter examples in this article. Newsletter examples FAQ What is a good opening sentences for a newsletter that works? A great opening sentence for a newsletter should grab the readers attention and want them looking for more. Here are some examples: Ever wondered how to [insert relevant topic]? Get ready for [benefit] with our latest tips! Don't miss out! This week only, [special offer]. Hey [name], let's talk about [topic]. The future of [industry] is here, and it's exciting! Remember to tailor your opening sentence to your target audience and the newsletter's content. What's an effective newsletter format? Clear subject line : Intriguing and relevant to content. Eye-catching header: Branded and visually appealing. Concise content: Easy to read with bullet points, headings and white space. Call to action: Clear instructions for what to do next. Footer : Unsubscribe link, contact info and social media links. How do I encourage subscribers to engage with my newsletter? Consider incorporating interactive elements like polls, surveys or personalized content to can boost engagement. Encouraging feedback and making it easy for readers to share the newsletter also helps — examples include setting challenges, asking subscribers to share a newsletter with 5 friends in order to quality for a giveaway prize. What are some common mistakes to avoid with my newsletter? Resist the urge to send overly promotional content, establish a consistent but not overwhelming sending schedule and don't neglect mobile optimization. What are some great newsletter examples that can also be monetized? The micro acquisition watch : Curate a weekly list of tiny, profitable online businesses (SaaS, blogs) selling for under $20k for first-time entrepreneurs looking to buy income. The non-technical AI news newsletter : Don't cover just general news. Share one specific, step-by-step workflow (e.g., "How to automate invoices") using AI tools, written for non-coders, designed for small business owners. The trend spotter : Use tools like Google Trends to identify 3 exploding search terms before they go mainstream (such as Pickleball in 2020 for example). Designed for Dropshippers and marketers as a good audience.