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Turn your ideas into sales and start selling with Wix eCommerce →   Of all the elements that go into creating a successful online store , it’s hard to overstate the importance of a good product page. When done well, product pages play a vital role in informing your shoppers, incentivizing purchases, and creating deeper connections to your products and brand. We compiled a list of 18 of our favorite high-converting product pages. Check them out for your own ecommerce web design inspiration. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. 18 product page examples for your eCommerce website Something Good Studio Sena Runa Bonsie   Furry Necks Home + Patio Gallery Noir Lux Candle Co Healthy Eating on the Go Romaria   Beck and Cap Hydrascape Infinity Stickers Tach   Copper and Brass Paper Goods Handlebend   Koketit   Oak and Willow Lamarsa   Fieldstone Outdoor Provisions Co. Starling Home 01. Something Good Studio What they sell: Stand-out textile pieces What they’re doing right:   Something Good Studio  uses beautiful—and surprising—lifestyle photographs to show off its products. By showcasing a puppy rather than a person wrapped in their mini blanket, the brand evokes an emotional response from shoppers. Consumers are likely to stick around for longer, thanks to thoughtful and playful imagery. Pro tip: When planning out your photoshoots, add lifestyle photos to your shot lists, ensuring that you capture images of your product in action. 02. Sena Runa What they sell: Colorful paper quilling art What they’re doing right:   Sena Runa  creates unique, made-to-order art pieces. The store is upfront about the creation process and the timeframe for delivery, writing “please allow 3-4 weeks for me to create [this piece]” on their product page. This extra dash of detail keeps customers in the loop so that they know what to expect. This is good to keep in mind when you're learning how to build an eCommerce website . Pro tip:  If you’re selling art, create an Instagram account and keep it updated with your latest creations. Add links to your account from your eCommerce site—that way, customers can follow you and discover your newest pieces from their social feeds. Check out this guide for more information about  how much an eCommerce website costs  and the process of creating a website for selling online. 03. Bonsie What they sell:  Baby clothes designed for skin-to-skin contact What they’re doing right: Bonsie’s  baby clothes are unique in their design, which means some extra education may be necessary for customers to understand the full benefits of outfitting their babies in a Bonsie onesie. The product page includes a video that shows a mom dressing her baby—demonstrating exactly how their product works. Pro tip:  Showcase all the things that make your product stand out. Use images, videos and/or instructional illustrations to help your shoppers understand the full utility and benefit of the items you sell. 04. Furry Necks What they sell:  Handmade harris tweed dog collars What they’re doing right:   Furry Necks’  handmade collars are a delight to dog lovers. But for these customers to feel comfortable enough to make a purchase, they need a way to verify that the collars will fit their dogs and are durable. To that end, Furry Necks uses collapsible mini-sections titled “Product Info,” “Sizing,” “Care Instructions,” and “Delivery & Returns” to provide shoppers with the necessary information—without overloading the page with text. Pro tip:  Offer detailed product descriptions that include all relevant details, such as sizing info, materials, and care instructions. This not only helps to capture a sale, but also helps to set the right expectations and reduce the amount of returned orders in the future. For more tips, check out our guide on how to write product descriptions. 05. Home + Patio Gallery What they sell: Affordable home goods What they’re doing right:  Many furniture buyers struggle with visualizing how an item will look and feel inside a space. HPG  seeks to bridge this gap by including images that showcase its furniture in a realistic setting, as well as providing close-up shots of important product details. Pro tip:  If you are selling discounted items, make the discount obvious on your product page with a banner or strikethrough pricing. By highlighting the amount of money customers will save, you can incentivize more purchases. 06. Noir Lux Candle Co. What they sell:  Handcrafted scented candles What they’re doing right:  Offering shoppers a subscription to their favorite products is a genius way to nurture customer loyalty. Subscriptions are win-win: your customers can ensure they are never without their favorite products, while you benefit from predictable recurring revenue. Noir  incentivizes shoppers to subscribe to its products by offering 15% in savings. Pro tip: In addition to subscriptions, loyalty programs are a powerful way to build a community of customers that regularly engage with your brand. With Wix Loyalty Program , you can create a unique program for your business where you choose the tiers, points, and rewards system for your shoppers. 07. Healthy Eating on the Go What they sell: All-natural food bars What they’re doing right: Healthy Eating’s  customer base is very intentional about the foods they put in their body. That’s why the company takes care to list all the ingredients and nutritional information about each product from both the product description and product photos. For health-driven shoppers, this approach offers the transparency that they’re looking for. Pro tip:  If you’re selling something ingredient-driven, like food products or scented candles, include photos of the main ingredients of your product so that it’s easy for shoppers to find. 08. Romaria What they sell:  Statement knitwear pieces What they’re doing right:   Romaria collaborates with a diverse group of artists and designers to create a colorful collection of one-of-a-kind knits. Its product pages naturally include information about the designer of each piece, as well as the inspiration behind each design. This glimpse into the product creation process helps add to Romaria’s story and reputation of selling truly couture pieces. Pro tip:  A whopping 82% of shoppers  want to buy from brands whose values align with their own. By highlighting your brand values on your product pages, you can reaffirm your mission as a brand and potentially strike a chord with your site visitors. 09. Beck and Cap What they sell:  Modern wabi-sabi furniture What they’re doing right:   Beck and Cap’s  wooden pieces aren’t like any run-of-the-mill furniture. Rather, they’re hand-carved, ethically sourced, and built to showcase the natural imperfections of the wood itself. Beck and Cap therefore makes sure to include detailed care instructions on how to care for these pieces as they age. This information helps the company build trust and set clear expectations. Pro tip:  For products like furniture, you’ll want to clearly display your shipping information and product dimensions. This way, customers will have all the information they need to confidently make a purchase. 10. Hydrascape Infinity Stickers What they sell:  Graphic vinyl stickers What they’re doing right:   Hydrascape’s online store is a haven for travel junkies. The brand’s mural-like stickers celebrate various national parks and mountain tops. Knowing that their customers have most likely visited multiple of these sites, Hydrascape cleverly showcases “other scapes we love” at the bottom of each product page. This cross-selling technique aids product discovery and serves to increase AOV. Pro tip: For some stores, a simple page layout with a prominent call-to-action may be all you need to prompt a sale. This approach removes distractions, helping your customers stay focused on completing their purchase. Explore eCommerce website templates  for inspiration. 11. Tach What they sell: Couture knitted clothing What they’re doing right:  Magazine-quality product photography makes Tach’s product pages worthy of a social share. Tach  includes social share buttons on its product pages, making it easy for shoppers or affiliates to post about its products in just a few clicks. With over 70 million followers on social media, Tach proves how a strong, well-integrated social media strategy can work wonders for brand visibility. Pro tip:  Keep your hand on the pulse of eCommerce design trends to gain inspiration and keep your site looking sharp. As an example, many online clothing brands are moving towards showing the same outfit on different body types, as well as using video to show how clothes look on a moving body. 12. Copper and Brass Paper Goods What they sell: Stationary promoting Black culture What they’re doing right: With thoughtful word choices (like “all the essentials to start the day off right”), Copper and Brass Paper Goods  lets its brand personality and core message shine in its product page copy. When writing your own copy, don’t just tell your customers what your product is—speak their language and tell them how it’ll impact their lives. Pro tip: Create buyer personas to inform your messaging and establish your brand voice. Personas put you in the mindset of your customers, while ensuring consistency across your various marketing assets. 13. Handlebend What they sell:  Rustic, handmade copper mugs What they’re doing right:   Handlebend’s  products are presented in a classy manner. By keeping the product page simple and giving lots of real estate to elegant product photos, Handlebend does a great job of demonstrating that their copper mugs are top-quality. Handlebend’s branding can also be felt in its use of rich, warm tones. The company takes care to use strong, consistent branding throughout all of its designs. Pro tip:  If appropriate for your store, reduce choice paralysis among your shoppers by featuring fewer, highly curated items online. 14. Koketit What they sell: Art prints and NFTs What they’re doing right: When it comes to wall art—size matters. That’s why Koketit  goes the extra mile and provides an infographic of various print sizes directly in the product photo slider. The store also provides a conversion chart from CM to IN on every product page to help all of its shoppers understand the sizing of its prints. Pro tip:  If you sell internationally, keep your international customers in mind when drafting your product pages. For example, include information about international shipping, offer multiple units of measure, and include currency converters on your site to help international customers feel more comfortable making a purchase. 15. Oak and Willow What they sell:  Eco-friendly cleaning products What they’re doing right: Oak and Willow does a great job of letting its happy customers prove the value of its products for them. Within its product pages, Oak and Willow showcases product reviews from happy customers to build trust and pave the way for sales.    Pro tip: Showcase and collect product ratings from your product page using today’s top review apps . 16. Lamarsa What they sell:  Espresso machines, coffee grinders, and anything else you need to make the perfect brew What they’re doing right:  Lamarsa knows that the first thing a shopper looking at espresso machines wants to know is what features the machine includes. By listing the mechanics and special features of its machines as bullet points, Lamarsa makes it easy for shoppers to compare its products to similar ones on the market. Pro tip:  Include a wishlist function  on your product pages that allows your customers to bookmark their favorite items so that they can easily find them later. This wishlist feature can also give you valuable data about what your shoppers love. 17. Fieldstone Outdoor Provisions Co. What they sell:  Sporting lifestyle clothing and accessories What they’re doing right: Sometimes, it’s hard to justify a purchase that's technically non-essential and related to a hobby. Fieldstone  helps its customers get over that hump by accepting Afterpay as a buy now, pay later (BNPL) option. This allows customers to pay for an item in installments, rather than with one lump payment. Pro tip: Enable live chat on your product pages to further guide the buying process. Wix Chat comes pre-installed on every Wix Store, making it easy for you to start answering questions in real time and help shoppers get the information they need to feel confident about their purchases. 18. Starling Home What they sell: Smart home hardware What they’re doing right: Starling Home  focuses on marketing one product: the Starling Home Hub. For this reason, its homepage doubles up as a product page—simplifying the path to purchase. All of the product details are provided on one page that’s easy to digest, thanks to thoughtfully placed visual aids. Pro tip: Simplify your path to purchase when designing your product page. Eliminate extra clicks between the moment a shopper enters your site and the moment they decide to make a purchase. Ready to make money? Learn how to build a professional eCommerce website  with Wix and start selling now. Best practices for creating your own product page examples Creating an effective product page is crucial in driving conversions for your e-commerce business. In order to create the best ones, you'll want to consider the following: Use clear, high-quality images:  Use high-resolution product photos from different angles and if possible, the images should feature the product in use. ASOS for example, use video and multiple still photos to show their clothing on models. Detailed product descriptions:  Accurate and detailed descriptions help the shopper fully understand the features and benefits of your products. Apple's product pages, for instance, are excellent examples - detailing every product feature with simple, persuasive copy. User reviews & ratings:  Customer reviews build trust and significantly influence purchasing decisions. Amazon is a good example of user reviews being well used within product pages. Clear pricing and shipping information: This includes the product price, any discounts, taxes and shipping costs. All of this information should be transparent and clear. Actionable call to action:  Make sure your ‘Add to Cart’ or ‘Buy Now’ button stands out. Airbnb does this effectively with their 'Reserve' button—it's bright pink and impossible to miss. Product availability : If a product is out of stock, make this obvious and where possible, inform the customer when it will be available again. Care instructions and product specifications:  If relevant, include information on product care or specs. Use videos:  Videos can give a better understanding of your product and can showcase product features in action, or the real-world. Upselling and cross-selling:  Suggest related products or accessories to increase the basket size. Amazon's 'Customers who bought this also bought' is a classic example of this strategy. Easy navigation and quick loading:  Check that your product pages load quickly, and it's easy for visitors to navigate around your website. For more inspiration consider using a product name generator to help name your pages effectively.

Bring your inspiration to life with a Wix website →   First impressions matter, especially when you  create your own website . Your About Us page is where potential customers learn who you are, what you do, and why you do it. In fact,  52% of website visitors say the first page they look for is the About Us page . The best About Us page examples show how a simple page can turn visitors into loyal customers. The best About Us page examples are informative, stylish and help you stand out from the crowd (especially for  corporate websites ). Share your business's story—how it started, its mission and your unique approach. Make sure it reflects your brand's style, tone and  web design . Crafting your brand story on one page might feel challenging, but it’s worth the effort. We’ve rounded up the 15 best About Us page examples from Wix users to inspire you when you’re figuring out  how to make your website . Use these ideas to build an About Us page that connects with your audience—and start creating with a  one page website builder  today. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: About Us page examples We’ve rounded up the best About Us page examples that go beyond just telling a story — they make you feel like you know  the brand. A great About page builds trust, shows personality and gives visitors a reason to stick around (or better yet, get in touch). These examples highlight how design, tone and storytelling come together to make that first impression really count. Your About page is your chance to connect on a human level. From heartfelt brand stories to playful bios and mission statements that actually resonate, each example brings something different to the table and offers ideas you can use to build or refresh your own. Here’s what we looked for when choosing the examples: Clear and authentic storytelling that builds connection Design that reflects the brand’s personality Copy that feels human, not like a corporate press release Visual elements like team photos, behind-the-scenes shots or custom illustrations Calls to action that encourage people to explore or reach out What each example brings to the table: Strong brand voice that makes the business feel approachable and real Layouts that balance text with visuals for easy reading Personal touches like team bios, timelines or founding stories Strategic CTAs to guide visitors to contact, explore or take the next step What makes a great About page Feature Why it matters Clear brand story Helps visitors understand your mission and what drives you Authentic voice Makes your brand feel real and relatable Thoughtful visuals Adds personality through team photos or behind-the-scenes shots Simple layout Makes the page easy to read and keeps visitors engaged Team bios Helps put faces to the brand and builds trust Mission or values Shows what your brand stands for beyond just products or services Timeline or backstory Gives context and shows how far you’ve come Call to action Encourages visitors to connect or keep exploring your site Mobile-friendly design Makes sure the page looks great and functions on all devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best About Us page examples Want to see what makes these About page examples stand out? Explore the full list for ideas you can borrow — or make your own — as you craft a story that helps your audience connect, trust and remember your brand. Heroines: Nonprofit organization Bodyrock Bootcamp: Personal training Helena Kruger: Fashion illustrator The Diigitals: Modeling agency Nurturing Nature Cards: Handcrafted greeting cards Bon Puf: Cotton candy vendor Michaella Twersky: Product designer Bracadale Books: Book binders Toks Visoks: Bag designer Rose van der Ende: Graphic design and branding Digigem: Marketing agency Extraweg: Artist Ryan Saghian: Interior Design Studio Devasya Sharma: UX researcher portfolio Anissa Hexton: Marketing resume 01. Heroines: Nonprofit organization Heroines  is a platform which benefits diverse groups of women by hosting supportive events. The About Us page successfully captures the spirit of the organization, beginning with a heartwarming text about its mission and photographs of empowered women who represent their community. The  website color scheme  is gentle, combining purples and pinks that channel positive female vibes. Parallax scrolling helps to engage visitors even more, allowing the areas of color and photographs to shift throughout the page as they browse. By confidently placing calls-to-action on the About Us page—a sweet “Donate” button on the right-hand side, and a slider at the bottom of the page—visitors are invited to become members of the organization. Like what you see? Create your own About Us page using the same template: Template name: Social welfare organization (serene) website template 02. Bodyrock Bootcamp: Personal training Bodyrock Bootcamp  fits plenty of useful details onto one page, from informative video clips to a “Meet Our Trainers” section. Their About Us page has an upbeat language and eye-popping visual quality that sets the tone for the gym’s personal training philosophy, method and mission. Since committing to a personal training program is a big step for many people, it’s a savvy business move on Bodyrock Bootcamp’s part to post various special offers throughout their About Us page. Deals like lower prices for new members and a free trial one-on-one session might be the perfect way to get workout sceptics into the gym for the first time (after all, getting off the couch is half of the work!). Rocking more than just awesome bodies, the team at Bodyrock Bootcamp has an About Us page that is as effective as we expect their personal training program to be. Like what you see? Create your own About Us page using the same template: Template name: Fitness studio   website template 03. Helena Kruger: Fashion illustrator Helena Kruger  is a fashion illustrator and designer from Stockholm whose About page, in line with her personal branding, is smart and refined. The page’s clean black and white aesthetic allows us to focus on the text, which communicates who Helena is and what inspires her artistically. An image of Helena painting in her studio gives visitors a glimpse into her professional process. Although this About page is made in a pretty minimalistic style, there is a lot of important information posted here: a link to Helena’s blog, a list of clients, a link to her online store and a relevant Contact Us page. You can create your own blog  with  our blog maker . Like what you see? Create your own About Us page using the same template: Template name: Home goods store   website template View more  minimalist websites  for inspiration. 04. The Diigitals: Modeling agency Contemporary, chic and fashionable to a tee — The Diigitals  modeling agency’s About Us page really stands out (and not because it's over six feet tall). It includes every element you’d expect a modeling agency to have on its About page, but since it's the first all-digital modeling agency in the world, The Diigitals’ has some voguish technological twists. Using a font with a futuristic feel to tell the agency’s story coincides well with their unique digital concept. It’s also a nice juxtaposition to the clean sans serif typography used for headings. The best feature on this page? Visitors can scroll through an attractive timeline that tells the story of The Diigitals’ development. This makes for an engaging experience that breaks up the text in a distinctive way. Like what you see? Create your own About Us page using the same template: Template name: Landscape photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 05. Nurturing Nature Cards: Handcrafted greeting cards Nurturing Nature Cards  instils the act of recycling by selling locally made plantable greeting cards. This About page is as endearing as the concept itself.  The brand’s creator Leah adds a short story about how she came up with the concepts, including a thoughtful fact about the amount of waste produced by unused greeting cards in Australia (where Nurturing Nature Cards is based). Made with  Wix’s Videobox feature , an accompanying video of a card blooming in a pot of soil captures the essence of the brand, while demonstrating their actual product. Pro tip: not all About Us pages have to be separated from the homepage. Instead of using a dedicated About page, Nurturing Nature Cards places all the necessary information directly on the homepage of their  artist website , using an  anchor menu  to ensure convenient navigation. Like what you see? Create your own About Us page using the same template: Template name: Plant store website template 06. Bon Puf: Cotton candy vendor Bon Puf  is an artisanal cotton candy company whose About Us page greets us in the sweetest way, thanks to the friendly welcome from their owner at the top of the page (“Hi! I’m Cloë!”). Using pastel colors and soft shapes, Chloe reminds us of the delightful taste of cotton candy. She uses the majority of her About page to write about the unfolding of Bon Puf and her experience as an entrepreneur. Photographs and links to recent projects along the side of the page create a dynamic experience for the viewer, while  embedded YouTube videos  give us the opportunity to encounter more of Bon Puf’s charm. Like what you see? Create your own About Us page using the same template: Template name: Ice cream shop website template 07. Michaella Twersky: Product designer While the black and white color scheme adds a dash of simplicity, there’s nothing typical about  Michaella Twersky ’s About page. Featuring her illustrations throughout the page and using a staggered layout, Michaella’s About page gives us an instant glimpse into the New York based designer’s creative talents. A balance of communicative imagery and short texts make this page fun to browse through and equally informative. There’s also a  multilingual option , which helps visitors from other countries to get to know her (a wise move when working in a culturally diverse city like New York).  All in all, the page captures both sides of Michaella: the professional designer and the original creative. The consistent footer across her UX portfolio also highlights thoughtful website footer design. Like what you see? Create your own About Us page using the same template: Template name: Start from scratch website template 08. Bracadale Books: Book binders The About Us section for  Bracadale Books  is undemanding, communicating to its audiences in a straightforward manner. A classic color scheme is a strong choice here, as it accentuates the traditional nature of the bookbinding business. Photographs of the owner working on the conservation of a book are a really nice addition. Here we can see once again how useful a footer can be on an About page. Bracadale Books manages to fit a lot of information into theirs, including a newsletter sign up, links to the rest of their website’s menu, contact information and the location of their store. Like what you see? Create your own About Us page using the same template: Template name: Financial consulting company website template 09. Toks Visoks: Bag designer The star of  Toks Visoks ’ About page is the passionate story of founder and designer Akvilina. Her “True Story” relates her zest for design with the creation of an accessory line of her own. Some of the best About Us pages feature business owners who are in love with what they do, and Akvilina’s smiling portrait is just that. Toks Visoks’ About Us page also makes use of the  live chat  box feature, so visitors who want more information can easily reach out and receive an immediate response. This type of instant messaging can help the brand build a more personal relationship with their customers. Like what you see? Create your own About Us page using the same template: Template name: Poster store website template 10. Rose van der Ende: Graphic design and branding One o f the  best website designs  can be seen in this elegant site where  Rose van der Ende  lays out her design and branding services in a way that’s consistent with her style. The flawless organization of her About page reassures visitors that they can trust her professional services. Opting for a variety of text box sizes and colors, Rose is able to distinguish two important pieces of information in her About section: professional services offered and her bio. Another nice feature is the way she’s embedded her Instagram page to add some nice visuals that go along with the text. Like what you see? Create your own About Us page using the same template: Template name: Illustrator website template Learn more:  What is web design? 11. Digigem: Marketing agency Digigem  is a full-service marketing agency helping small businesses and startups grow through creative strategies and data-driven campaigns. The website uses a vibrant professional color palette that reflects the agency’s energetic and innovative approach. Crafting a trustworthy feel is one of the most important About Us page tips  and Digigem nails it. The About section features a “Meet the team” display with a photo of the owner and a bio highlighting the expertise and specialties. A clear “ Schedule a consult ”  button encourages visitors to take the next step and connect with the agency. Like what you see? Create your own About Us page using the same template: Template name: Marketing consultant (strategic) website template 12. Extraweg: Artist Extraweg  is the artistic identity of Oliver Latta, a Berlin-based artist celebrated for his emotionally driven 3D animation and visually striking work. Oliver’s projects combine creativity, technology and storytelling to create experiences that are as impactful as they are visually stunning. The About Us page uses a bright warm pink tone paired with an animated background, creating a playful yet sophisticated atmosphere that perfectly reflects Oliver’s distinctive style. This dynamic combination of color and motion draws visitors in and sets the tone for exploring Extraweg’s innovative and expressive body of work. Like what you see? Create your own About Us page using the same template: Template name:   3D designer website template 13. Ryan Saghian: Interior Design Studio Ryan Saghian ’s About Us page showcases the studio’s expertise and creative vision, giving visitors a clear sense of the quality and sophistication behind each project. It highlights the firm’s accomplishments including awards and industry recognition while presenting Ryan as both the creative force and the approachable face of the studio. The page also features Ryan’s photo, adding a personal touch that connects the audience to the designer behind the work. By combining professional credibility with an intimate glimpse into Ryan’s passion and philosophy, the About Us page effectively conveys what makes the studio unique and why clients trust it to transform their spaces into something extraordinary. Like what you see? Create your own About Us page using the same template: Template name:   Designer portfolio responsive template 14. Devasya Sharma: UX researcher portfolio Devasya Sharma ’s About Us page is designed to be fun, engaging and visually dynamic, reflecting the personality of a UX researcher. The page combines professional insights with a playful touch using emojis throughout to create a friendly and approachable tone. Visitors can explore featured projects showcased directly on the page, giving a glimpse into the research process and outcomes. Photos featuring Devasya working with teams and interacting with people add a human element, emphasizing collaboration and real-world experience. The page also makes it easy to connect, prominently displaying an email address and social media links. Overall, the About Us page balances creativity, professionalism and personal flair, giving a comprehensive and inviting view of Devasya’s work and personality. Like what you see? Create your own About Us page using the same template: Template name:   Creative CV website template 15. Anissa Hexton: Marketing resume Anissa Hexton ’s marketing resume website is clear, professional and easy to navigate. The homepage design  is sleek and well organized, immediately showcasing Anissa’s profile and highlighting her expertise in marketing. Its layout communicates credibility while allowing visitors to quickly understand her skills and professional focus. The About Us page takes a more personal and playful approach. It offers a glimpse into Anissa’s life beyond work, featuring fun elements that reflect her personality including her roles as a dog mama, aerial artist and traveler. With its balance of professionalism and personal flair, this website is a great example among the best portfolio websites  giving visitors a full picture of Anissa both on and off the clock. Like what you see? Create your own About Us page using the same template: Template name:   Business CV website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Key components of a successful About Us page A great About Us page doesn't just tell people who you are, it connects with them. It builds trust, inspires interest and leaves a lasting impression. Here are the key components that make it shine both in terms of its design and content on the page. Tell your story Go beyond the facts: Share your origin story, your defining moments and the values that drive you. Make it personal and relatable. Highlight your passion: What excites you about what you do? Let your enthusiasm shine through and show how it translates into your work. Connect with your audience: Find common ground with your readers. Explain how your mission or products fit into their lives and address their needs. Show your mission and values:  Clearly communicate your company’s purpose and what drives your work, using simple visuals, icons or short bulleted lists to make your core values easy to grasp. Introduce your team  Bring personalities to life : Go beyond names and titles. Share snippets about their passions, expertise and what makes them unique. Showcase diversity: If your team reflects the richness of your audience, celebrate it. It fosters a sense of connection and inclusivity. Humanize your brand: Let your team be the face of your company, creating a more approachable and relatable image. Highlight your impact Demonstrate results:  Use testimonials, case studies or real-life examples to show the positive difference your work makes. Build credibility:  Include recognition such as awards, media mentions, certifications or customer endorsements to reinforce trust. Focus on the human element: Show how your work has affected people's lives, not just statistics. Inspire action: Conclude with a call to action that encourages visitors to engage with your mission or purchase your products. Design for engagement Keep it visually appealing: Use high-quality images, videos and a clean layout that makes the page easy to read and navigate. Break up the text: Use bullet points, quotes and visuals to keep the reading experience engaging. Make it mobile-friendly: Ensure your page adapts seamlessly to different screen sizes for optimal browsing on any device. Explore other website examples: Best author websites Best agency websites Best bakery websites Best coaching websites Best conference websites Best nonprofit websites Best wellness websites Best cleaning websites About Us Page FAQ What is an About Us page? An About Us page is a section on a website that tells visitors who you are, what your brand stands for and why your business exists. It often includes your mission, values, story and team information. A strong About Us page helps build trust, humanize your brand and connect with your audience. Why do I need an About Us page? An About Us page is crucial for establishing trust and connection with your audience. It provides visitors insight into your brand's story, mission and values, helping to humanize your business. This page can highlight your team, expertise and achievements, fostering a personal connection with potential customers. Transparency and authenticity on your about us page contribute to a positive brand image, making visitors more likely to engage, trust and choose your products or services. It's an opportunity to differentiate your brand and leave a lasting impression, emphasizing the people and principles behind your business. How do I write an About Us page? You can write an About Us page by following these simple steps: Start with a clear headline that introduces your brand. Share your story and explain why your business exists. Talk about your mission and core values. Introduce your team or founder to add a human touch. Share achievements, testimonials or milestones for credibility. End with a call to action, such as contacting you or exploring services. What are common mistakes on an about us page? Avoid these common about us page mistakes to make sure your page connects with your audience: Writing too much or too little, which can overwhelm or underinform readers. Using generic language instead of showing off your brand's unique vibe. Only focusing on selling instead of sharing your story or mission. Not showing the human side of your business, like team photos or personal touches. Forgetting to include clear calls to action, like a link to contact you or learn more. Not updating your page regularly, leaving old or irrelevant info. Fixing these things can help you create a great about us page that builds trust and gets your visitors involved.

Get started by:  Creating an online store →  |  Getting a domain → Ecommerce is the online exchange of goods and services over the internet. It involves online transactions between businesses (B2B), businesses and consumers (B2C) as well as between consumers and consumers (C2C). Ecommerce encompasses a wide range of activities, including electronic business, online shopping, online marketplaces, electronic payments, online banking and online auctions. Ecommerce is an integral part of the modern global economy. Over the past couple of decades, it has transformed both the way we shop and the way we do business. In fact, eCommerce is on track to take over traditional retail sales altogether. According to Nasdaq, by 2040, eCommerce could facilitate as much as 95% of all retail sales . By 2027 it's on track to account for around 23% of all retail sales. With Wix, it’s easier than ever to set up an eCommerce website . Using a free website builder , you can build your store that lets you sell products or services anywhere in the world, manage payments and customize your site to fit your brand. If you’re brand new to eCommerce, you’ve come to the right place. This article will answer all of your questions about the world of online retail when it comes to starting a business . What is eCommerce? Ecommerce (short for “electronic commerce”) is an umbrella term for any transaction done over the internet. Ecommerce can involve the sale of physical or digital products as well as services of all types, from scheduling a yoga class to booking a hotel. It's like a digital marketplace that's always open. In an increasingly digital world, eCommerce, as a type of business , is more prominent than ever. The U.S. Census Bureau reported that eCommerce sales totaled $277.6 billion  during the second quarter of 2023 alone. And according to Statista, global eCommerce sales are forecast to reach $8.1 trillion  by 2026. When did eCommerce start? Ecommerce traces its roots back to the late 1970s and early 1980s, when foundational technologies like Electronic Data Interchange (EDI) began to shape digital transactions. EDI allowed businesses to exchange documents like purchase orders and invoices digitally, replacing traditional paper forms and streamlining operations. Around the same time, teleshopping emerged as a precursor to online retail, enabling consumers to order products through television broadcasts and phone hotlines. The 1990s marked a turning point in eCommerce, driven by the widespread adoption of the internet and the emergence of pioneering platforms like Amazon and eBay. Founded in 1994 and 1995 respectively, these companies revolutionized online shopping by connecting buyers and sellers on a global scale. How does eCommerce work? Here is a simplified overview of how an eCommerce transaction works: A customer visits an eCommerce website, marketplace or app and browses the products or services offered. If the customer finds something they want to buy, they add it to their ecommerce shopping cart . The customer proceeds to checkout, where they enter their shipping and billing information and select a payment method. The eCommerce merchant processes the payment and ships the product or provides the service to the customer. Each of these steps could look a little different depending on the exact nature of your eCommerce business . For example, you could partner with a third-party logistics company to handle packaging and shipping for you. Or instead of selling retail  goods, you may choose to sell online services or courses that don’t require any physical inventory. At its core eCommerce includes: Supply chain ecommerce management Inventory management Data collection and security Electronic funds transfer Shipping services Ecommerce now comes in many shapes and sizes and often involves multiple players. It also involves a variety of touchpoints, including a well-built website. Learn more: How does eCommerce work? Ecommerce vs. retail What is an eCommerce website? If you want to succeed in your endeavor, it's crucial to know how to create a website  that's tailor-made for eCommerce. Simply put, an eCommerce website allows your business to sell products and services online. It's a digital storefront where your customers can browse, select and purchase items (see eCommerce website development). A typical eCommerce website includes features, such as: A desktop and mobile interface A product catalog with product descriptions and images A shopping cart software system for customers to keep track of the items that they want to purchase A checkout process  where customers can enter their shipping and billing information Secure website security features  to ensure the protection of your data and that of your customers High uptime and site reliability  to handle large numbers of traffic to an ecommerce site - Wix sites have 99.99% uptime, for example Secure payment processing Order tracking and customer support resources Types of eCommerce businesses The main types of ecommerce include the following: Business to consumer (B2C) Business to consumer  is one of the most common types of eCommerce models. B2C businesses sell goods and services directly to the end customer, and can include anything from physical products to online services. Think: Amazon, Nike or an online tutoring business. Looking for the best Squarespace alternatives ? Try Wix for free and see how it compares in this  Wix vs Squarespace  guide. Business to business (B2B) Business-to-business models are also very common, and refer to companies that provide goods or services for other businesses. B2B eCommerce covers a wide range of businesses, including wholesalers, raw material manufacturers and service providers. Consumer to consumer (C2C) Any transaction done between two people, rather than business entities, is considered consumer to consumer. This type of business  model includes transactions done on platforms such as eBay or Craigslist, or on social media marketplaces like Facebook Marketplace. Consumer to business (C2B) Consumer to business covers services provided by individuals, for businesses. This model is often used to include freelancers and other small service providers. A common form of C2B is when a business purchases stock images, videos or music created by individuals. Consumer to government (C2G) Consumer to government involves individuals using online platforms to interact with governmental services, such as paying taxes or fines. Examples include filing taxes through IRS e-file or paying parking tickets via municipal websites. Business to government (B2G) Business to government provides products and services for the federal or local government to purchase. These include a wide range of sectors like cyber security, waste management, urban planning, etc. Government to business (G2B) Government-to-business transactions reverse the B2G model. This model is often used to refer to information that companies can purchase access to, such as blueprints or legal files. Learn more: Best eCommerce platforms Examples of eCommerce business models There are several types of common eCommerce businesses that operate under the structures listed above. A useful way of breaking them down is by explaining the various types of products or services they offer. Dropshipping Dropshipping  is a business model in which you can sell products online without physically holding any inventory. Think of it as being the middle-person who connects the customer with the manufacturer or supplier. Get started dropshipping now. When a customer places an order for a product in your online store, the order details are forwarded to a trusted supplier, like Modalyst . (Alibaba, Taobao and Aliexpress are China based suppliers and wholesalers popular with global drop shippers). The supplier then ships the product directly to the customer. When you start a dropshipping business , you don't have to stress about logistics , manufacturing , inventory , warehousing or order fulfillment. You're also not limited by space—you can sell an unlimited array of products. Take Wix merchant The Boho Birdy , for example. The Australian e-tailer offers a wide array of clothing, including colorful boho, beach and bridal fashion, housewares and baby items to a global customer base. According to the store’s FAQ page, it partners with “suppliers and manufacturers to ship directly to … the customer.” Try our dropshipping website builder  to launch your eCommerce business  today. Print on demand (POD) The print-on-demand business model is a form of dropshipping. As a business owner, you’ll create designs and artwork, then select what products you want those designs printed on. A third-party supplier or print on demand company like Printful  handles the actual printing, fulfillment and shipping. When starting a print-on-demand business , you can choose from all kinds of products to offer, spanning T-shirts, hats, coffee mugs, phone cases, stickers and more. Plus, you have the freedom to experiment with designs until you hit your stride with one that takes off with your customer base. For example, Wix user LemonMade Apparel  operates a print-on-demand business model that partners with social media influencers. From LemonMade’s storefront, buyers can browse shirts, tote bags, ornaments, stickers and other merchandise for their favorite influencer. Both LemonMade and the influencers receive a portion of the sales. Start building your print-on-demand shop today with Wix . White labeling While labeling is another form of dropshipping where you can create your own brand without the need to develop products from scratch. With white labeling, you’ll sell products that are already successfully produced by another company under your brand name. Your company name, logo and designs will appear on the packaging. The white label provider handles product development, manufacturing and fulfillment. Private labeling Private labeling involves selling products under your own brand, but having them manufactured by a third-party. This is a common practice for eCommerce businesses that don’t have the capabilities, space or capital to handle their own manufacturing. Private labeling differs from white labeling in that the products are unique and exclusive to you and your business, while white labeled products are generic. Some providers will also handle fulfillment for you. This approach lets you build a unique brand identity without the headache and expense of product development or manufacturing. Ghost commerce Ghost commerce  also involves selling products under your own brand while keeping the source confidential. The foundation of a successful ghost commerce operation lies in establishing a website or online store, producing engaging content, and cultivating a strong social media presence. Characterized by low operational costs and straightforward setup, this model allows you to operate efficiently, relying on your marketing capabilities and customer service skills. Like dropshipping, you will want to find a reliable manufacturer to partner with. Subscription service Finally, another common eCommerce business model is subscriptions. Subscription box services  help you gain repeat orders and customer loyalty. For a set price, your company will create and/or curate a package of products or services delivered at set intervals—usually every month or every three months. You can offer incentives for long-term commitments at a reduced monthly cost (e.g., offering a 15% discount if a customer buys a three-month subscription rather than one month). Common examples of subscription services include meal prep delivery (like Hello Fresh or Blue Apron), fashion boxes (like Stitch Fix or Nuuly), streaming services (like Netflix or Hulu) and software as a service (like Adobe Creative Cloud or Ahrefs). Wix user House of Suppliez  utilizes this model in addition to their offering of supplies and classes for professional nail and lash technicians. Their monthly subscription box offers a curated collection of nail and lash products for professionals in the industry. Learn more: Shopify alternatives Wix vs Shopify WordPress alternatives Types of eCommerce products Physical products Businesses that sell their own physical products online are common, and are often what people refer to when they mention eCommerce.These online stores include both retailers and wholesalers that sell any sort of physical product; this could include clothes, books, groceries, gardening accessories, artwork, etc. Most businesses that sell physical goods online operate through their own store website, and/or as a merchant on an eCommerce marketplace like Amazon or Etsy. Artist and Wix user Lauren Simpson  is a great example. Lauren’s website and online shop features prints, cards and stickers depicting an incredible series of paintings inspired by the Alaskan wilderness. Services There is an endless variety of services you can purchase online, from hiring freelancers to streaming movies. As such, not all service-based eCommerce businesses operate similarly. Many business owners sell their services on their own website or on a dedicated platform for similar services. It’s also not uncommon for a business to ask first-time customers to contact them or fill out a form, rather than purchase the service upfront. This often depends on the type of business, as well as the clientele. Digital products There’s a type of eCommerce product that’s sort of in between physical products and services—digital products. This sector has gained popularity over the past couple decades with the growth of online retail. It includes software, music files, in-game purchases (in video games) and more. Digital products are the easiest to provide to the customer, as it’s just a matter of enabling a download. They also have the added benefit of being freely duplicatable, as opposed to a physical product, which requires manufacturing. See Sewn Ideas  for inspiration here. This Arizona-based online shop offers a complete line of PDF patterns for various shapes and styles of handbags, designed for everyone from beginners to advanced sewers. Once you pay for a pattern, you also unlock a password to access instructional videos. Pros and cons of eCommerce There are many reasons to start an online business. But before you start bouncing around eCommerce business ideas , it’s important to understand what advantages and challenges eCommerce holds. Benefits of an eCommerce business Low investment and operational costs : Compared to a physical brick-and-mortar storefront, eCommerce requires a much smaller initial investment. Instead of renting a location and remodeling it to create the perfect store, you simply need to create a website. Operational costs are also much lower, as you can avoid the rent and high utility bills associated with physical storefronts. Learn more: eCommerce vs. brick and mortar Stays open 24/7 : Online stores and online auctions, as opposed to physical businesses, aren’t limited to business hours. An eCommerce business can operate 24/7, always generating income, even when you sleep. Reaches more customers : By operating your business online, your clientele isn’t limited to a physical location. Your online store or mobile eCommerce app can cater to customers around the world, shipping internationally from day one. Ecommerce in emerging markets, such as China and India , is also on the rise in terms of both sellers and buyers. Fast and easy for customers : Letting your customers order their products online and receive them at home makes the purchasing process much faster and simpler than going out to the store. Online shopping also gives them the additional convenience and flexibility of payment options, such as one-click purchases via digital wallets such as PayPal or Apple Pay. This means customers are more likely to make impulse buys, as well as come back for more, given they’re happy with your products. Facilitates omnichannel retail  and selling : Thanks to platforms like Wix that let you manage multiple sales channels in one place, you can easily list one product on various online platforms—online store, mobile app, social media (Tik Tok for example), online marketplaces (Ebay, Etsy, etc.)—to increase your chances of making a sale. Easily scalable : Scaling up an eCommerce business is much easier than scaling up a physical one. Sure, you may need more storage and have to hire a few employees to deal with order fulfillment and other tasks, but you won’t have to find new locations or hire enough employees to run an entire store. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today. Challenges of an eCommerce business Harder to interact with customers : Most of the disadvantages of eCommerce stem from the inability to physically communicate with your customers. This makes it harder to understand their needs and to make sure they’re happy with your business. To counteract this, it’s important to keep in touch with your customer base however you can, be it social media, emails, surveys, etc. Shoppers can’t try before they buy : In an online store, customers can’t physically try on clothes, test gadgets or even get a general feel from just holding an item in their hands. Many online stores offer a free return policy to ensure their customers don’t hesitate. Great product photos and videos can also help give your customers a better understanding. Learn more about ecommerce photography in our guide. Faulty tech can ruin sales : When your business is online, any error or bug can cost you. There are many unexpected hurdles that can pop up—transaction errors, glitchy page designs, server crashes and more. These can not only botch a sale, but also deter customers from coming back to your online store. Make sure to build your website and store using a platform with a history of site reliability . Wix, in particular, has a proven track record of minimizing these issues. Crowded and competitive : In many cases, eCommerce is more competitive than physical retail. Rather than compete with other businesses in your town or neighborhood, you’re competing with the entire world. Things can get ugly trying to compete on product and shipping prices, especially with bigger companies that can often undercut you on both. Good marketing is the key to success in eCommerce and standing out from the crowd. Where different types of eCommerce take place Ecommerce can take place in spaces all across the internet. Different types of eCommerce  can take the following forms: Online store : An online store  is the most straightforward and customizable option for eCommerce. A platform like Wix  allows businesses to create and manage their own online stores easily. Its success can be attributed to its user-friendly interface, scalability, affordability and wide range of features. Social commerce : This is the practice of selling products through social media platforms. Businesses can create online stores on these platforms or use them to promote their products and generate sales. These days, you can even conduct transactions directly through social platforms in most cases. Some popular social commerce platforms include Facebook, Instagram and Pinterest. Mobile commerce (mCommerce) : This is the practice of buying and selling products through mobile devices. Mobile commerce is becoming increasingly popular as more people use their smartphones and tablets to shop online. Some popular mobile commerce platforms include apps from Amazon, eBay and Walmart. Online marketplace : These are websites that allow sellers to list their products for sale. Some popular marketplaces include Amazon, eBay and Etsy. Marketplaces offer a variety of benefits for sellers, including access to a large pool of customers, reduced marketing costs and simplified payment processing. Getting started with eCommerce If you’re looking to create an eCommerce business, starting an online store  is a great first step. These five steps will get you off on the right foot: How to start an eCommerce business in 5 steps Choose what to sell online   Build and design your online store   Find a manufacturer   Find shipping partners   Connect a payment provider   01. Choose what to sell online The first thing you’ll need to do before you learn how to sell online  is decide on what you actually want to sell. Start by identifying your interests and passions. It's much easier to dive into a project when you're enthusiastic about it. Then, do some market research, taking notes on what similar online stores are doing. Look at trends, including what's popular, what's unique and what’s profitable. Don't be afraid to fill a niche—it's often where the magic happens. Remember, your products should not only resonate with you, but should also resonate with your potential customers. 02. Build and design your ecommerce website To start your online store, you’ll need to make your own website to sell  using a platform that can facilitate eCommerce. That’s where Wix comes in. Wix is an all-encompassing, end-to-end solution for e-tailers of all sizes. Through Wix, you can sell goods through your online store, social media and sales channels, or in-person with Wix point of sale  software. You can additionally manage shipping, inventory, shopping cart software, marketing, analytics (track your ecommerce metrics ) and more, all from one unified dashboard. Once you build your website and create your store, it’s time to design it.  Ecommerce website design  is crucial in creating a positive shopping experience and can make or break an eCommerce business. Wix offers hundreds of designer-made online store templates  that you can customize to your own preferences. It’s time to design your dream store. Sign up  for Wix today. 03. Find a manufacturer After you’ve decided on a product, or line of products, you’ll need to figure out how to manufacture them. The type of manufacturer you need to find  depends entirely on what kind of products you’ll be offering, and how many. Alternatively, you may choose to dropship or only offer digital products and services, in which case you may not need a manufacturer at all. 04. Find shipping partners Shipping is a big part of any online store. You want every single customer to receive their products fast and in one piece. To pull that off, you’ll need a great eCommerce shipping  company. Look for a shipping company with a track record of reliability; remember, your own business reputation is at stake with each delivery. Speed is important, too, since fast delivery times can give you an edge in online shopping. Finally, consider excellent customer service. When things go wrong, you need a shipping partner who can address concerns quickly and efficiently. Again, for business models centered around services, digital goods or dropshipping, you may not need to worry about this step. But, for digital sales, you still need to make sure your products are distributed properly, meaning emails go out without errors and download links are always live. 05. Connect a payment provider No business is complete without getting paid. You'll need to connect your online store to a payment solution system or process, like Wix Payments in order to accept online payments . To ensure customers always have a comfortable way to pay, you may want to provide several payment options, including credit cards, Buy Now, Pay Later, mobile payments and digital wallets like PayPal. How to make eCommerce work: marketing strategies and tips to get started The importance of marketing in your eCommerce strategies can’t be understated. It’s a critical part of gaining new customers, as well as retaining your existing clientele. No eCommerce business is complete without it. Below are a few important ways to maximize your marketing efforts. Optimize your online store’s SEO One of the most important ways to drive traffic to your online store is by optimizing it to appear higher in search engine results. This is called SEO (search engine optimization). Boosting the SEO for your online store isn't difficult; it's about consistency and knowing your audience. Start by understanding what your target customers are searching for, and tailor your product descriptions to those keywords. Make sure you answer their search questions. Next, make sure your website is easy to navigate, loads quickly and is mobile-friendly. Good SEO is a marathon, not a sprint. Make use of content marketing Content marketing is a common practice in starting a business  of any type. In short, it means creating engaging blog posts, newsletters, social media posts and other content to attract visitors to your website. Using content marketing wisely, in conjunction with SEO, can have a huge impact on your store’s traffic. Utilize Facebook and Google Ads Facebook Ads and Google Ads are two of the most common paid advertising channels for eCommerce, and they can be very effective. Between Facebook, Instagram and Google, you can cover an enormous share of all internet users. With all that reach, you’ll need to be very precise when setting up your campaign, or you risk spending your marketing dollars on the wrong audiences. Wix can help you with built-in functionality to create, run and manage Facebook and Instagram Ads , as well as Google Ads . Stay in touch with your customers using email Marketing emails are a great way to stay in touch with your customers after you start an online business , letting them know about new products, sales or even to send a friendly holiday greeting. Email marketing is considered to have one of the best returns on investment (ROI) in eCommerce marketing; WebFX reports that this can be as high as 4,400% . Another great eCommerce marketing tool can be creating flash sales which you can promote via email. Improving eCommerce with data: the what and how Improving eCommerce with data involves using a number of techniques and best practices, among them—leveraging customer insights, purchase patterns and website analytics to optimize your online shopping experience and drive sales. By analyzing customer behavior data, you can personalize product recommendations, improve user engagement and increase your online store conversion rates. At the same time, tracking metrics such as cart abandonment rates, click-through rates and average order value helps identify areas for improvement in the sales funnel. Data can also can reveal trends and preferences, guiding inventory management and pricing strategies to align with demand. A/B testing different website elements, such as product descriptions, images or call-to-action buttons, can help you make data-driven decisions that improve user experience and boost sales. Customer feedback and reviews also provide valuable data for refining products and services. By integrating data analytics tools and continuously monitoring key performance indicators (KPIs),as an eCommerce business owner you can make informed decisions, reduce costs, improve customer satisfaction and ultimately drive profitability. Ecommerce regulations and global guidelines There are many regulations and laws governing the practice of eCommerce globally. In the US many of these can be found here . Examples include the Electronic Signatures in Global and National Commerce Act which validates contracts with an electronic signature and is designed to protect consumers who must give consent to a purchase. The Federal Trade Commission Act (FTC Act) aims to protect consumers, including those buying online, from deceptive trade practices - it makes it mandatory for companies to publish a privacy policy, to put in place data security measures (to protect consumers private information and payment details) and puts the onus on businesses to refrain from false advertising in any form. Other countries have enacted similar legislation or bolstered it as eCommerce grows in popularity, for example: The Australian Consumer Law (ACL) Consumer Guarantees Act and the Fair Trading Act, New Zealand UK Consumer Rights Act Distance Selling Regulations, UK E-Commerce Law of China, enacted January 2019 Ecommerce trends, current and emerging: how has the industry evolved Ecommerce continues to grow both in terms of the number of online stores available and the growing numbers of consumers purchasing online. Over the last few years a few trends have emerged including: Omnichannel shopping Integrating physical and digital shopping experiences for a seamless customer journey. Let's say a consumer searches for shoes on her phone. She researched a specific brand. Later that day or week she receives a targeted email from the shoe brand she researched earlier. She then visits the brand's physical store to try on the shoes. Maybe she then uses the mobile app to pay and receives an SMS receipt. Or the shoes are not in stock in store in her size, so the sales assistant helps her order them online with delivery to her home. Mobile-first shopping Consumers shop on their phones, this has been a rising ecommerce trend for a while now. However an emerging trend is big ticket purchases from the mobile. Many consumers still prefer to make big purchases, such as airline tickets or furniture, from a computer. ecommerce retailers are trying to shift this focus to get more sales made from mobile due to its accessibility, buy from anywhere. Social commerce Selling online via social media has taken off in a big way, whether it's brands directly selling or via influencers. How long consumers enjoy being sold to from social media, remains to be seen with some pushback against sponsored content. In 2022 over US$992 billion was spent on goods bought via social platforms. Thailand and India are the two biggest markets for social commerce. It's anticipated to reach $8.3 trillion by 2030. Sustainability and ethical brands While fast fashion remains popular in the world of online selling, there is a growing shift away from it. Consumers are more aware than ever that often cheap online goods means an impact down the production line, either on the environment or in poor conditions for those involved in their manufacturing. eCommerce brands that that prioritize eco friendly products are gaining in popularity as a result. AI in eCommerce AI transforms eCommerce by creating smarter, more personalized shopping experiences. The AI in eCommerce  market in the U.S. is growing fast and is expected to reach  $17.83 billion by 2034 . It analyzes customer behavior like past purchases or browsing habits to recommend products they’ll love. AI-powered chatbots provide instant 24/7 support, answering questions and resolving issues effortlessly. With these tools, your store becomes more intuitive and engaging, building trust, increasing loyalty and driving sales. What is eCommerce FAQ How to make money with eCommerce? Making money with eCommerce involves creating a successful online business that generates revenue through the sale of products or services. It starts with choosing the right eCommerce model or type. From there you'll need to choose a specific product niche or category to sell. Then, do your market research, choose an online store builder such as Wix, source customers and market your site. What is the difference between eCommerce and eBusiness? Ecommerce is the buying and selling of goods and services over the internet. Ebusiness is a broader term that includes eCommerce but also encompasses other aspects of doing business online, such as customer relationship management (CRM), supply chain management (SCM) and marketing. Is eCommerce worth it? This can be a complicated question to answer. In general, profitability is often what defines ecommerce as worth it as a business model. To understand if ecommerce is worth it for you, it's a good idea to start small and low risk, with dropshipping or print on demand as some good beginner options. You'll also want to consider if the time invested in making your ecommerce business profitable is worth it, while factoring in the time it might take you t make it a success. Is eCommerce easy? E-commerce can be easy, especially when compared to other business models, or challenging, depending on your business idea, experience and capital to fund it. With intuitive ecommerce platforms like Wix, setting up an online store is easier than ever. However, successfully running an e-commerce business requires more than just a website. Other crucial focus areas include marketing, inventory management and customer service, all of which can demand significant time, effort and expertise in order to build a successful business. While the initial setup might seem easy, long-term success with ecommerce requireds dedication and strategic planning. What are the different eCommerce revenue models? Direct sales: Selling products directly to customers through your online store. Many large retailers do this - including Target. Marketplace model: Acting as a platform for other businesses to sell their products, earning commission on each sale. An example of this is Amazon or eBay. Amazon currently holds 37.6% of all ecommerce sales in the US. Subscription model: Customers pay recurring fees for access to products, services, or content. Dropshipping : Partnering with manufacturers who ship products directly to customers, eliminating inventory management. Affiliate marketing : Promoting other companies' products on your website and earning commissions on referrals. What's the future of eCommerce? One of the biggest predictions is the rise of hyper-personalization. It currently exists to an extent with highly targeted email and SMS marketing but it's expected to explode. The combination of data analysis and AI technology to create product recommendations for online shoppers is expected to take off in a big way. Whether consumers will respond positively to the personalization, or negatively due to data privacy concerns, is still unfolding. What's mobile vs traditional eCommerce? Mobile eCommerce is essentially online shopping conducted via smartphones and tablets, while traditional eCommerce includes online shopping across all devices, including desktops and laptops. Mobile commerce prioritizes user experience for smaller screens, focusing on an ease of navigation and a streamlined checkout. Traditional eCommerce often leverages desktop-optimized layouts and features. . How can small ecommerce businesses effectively manage inventory without overstocking or running out of popular items? While tricky, there are ways for even small ecommerce business can find ways to manage inventory more efficiently: Implementing a just-in-time inventory system Using inventory management software to track sales patterns Offering pre-orders for popular items to gauge demand Considering dropshipping for certain products to reduce risk Developing relationships with suppliers for faster restocking How can small ecommerce businesses compete with larger marketplaces without sacrificing profit margins? You can differentiate yourself, even as a smaller ecommerce business by: Offering personalized customer service and product recommendations Creating unique, niche products not found on large marketplaces Telling your brand story to build emotional connections with customers Providing expert knowledge and content related to your products Offering flexible, local or eco-friendly shipping options

No, you don't need technical skills to use Wix . When using Wix you don't need any technical skills or coding knowledge to create a website . Do I need technical skills to use Wix? No, and here's why Wix's drag and drop editor Wix employs a visual, what-you-see-is-what-you-get (WYSIWYG) drag and drop editor that allows you to build your website from scratch by simply dragging elements onto the page and customizing them through intuitive controls. This approach eliminates the need to understand HTML , CSS, JavaScript or any other coding languages traditionally required for website development. Wix's website builder handles all the technical aspects behind the scenes, including: Secure web hosting Database management SSL certificate implementation Mobile optimization Whether you're building a portfolio , a business website , online store , or starting a blog, Wix allows you to learn how to make a professional website  regardless of your technical skill level. The focus is on what you want to create, not how to code it. Wix's AI website builder Wix's AI website builder guides you through a series of simple questions about your website goals, preferred styles and content needs. Based on your responses, the system automatically generates a customized website tailored to your specifications. This approach requires virtually no learning curve—if you can answer basic questions about your business or personal project, you can create a website. Learn more: What is the Wix AI website builder? For individuals, small business owners, entrepreneurs, artists and professionals without technical backgrounds, Wix provides a fast path to creating a great website with AI without the traditional technical hurdles. This AI website example shows how creating a website with Wix can be done without technical experience. Ares Design Studio Wix's 2000+ website templates Alternatively, you can choose from over 2000 professionally designed website templates categorized by industry and purpose. These templates serve as starting points that you can customize via Wix's drag-and-drop editor. You're basically simply arranging elements as you would in a document or presentation software, not writing code. Learn more: How to choose a template with Wix? Wix's visual editing tools None of these require technical skill or knowledge to use. Some examples include: Drag-and-drop functionality for all page elements Point-and-click text editing similar to word processors Visual style controls for colors, fonts and spacing Image editing tools built directly into the platform Wix's pre-built components These make building a website with Wix a strictly non-technical affair. Ready-made sections for common page elements (contact forms, galleries) Customizable navigation menus that automatically update site-wide Social media integration widgets requiring only account connections Pre-configured layout options for different content types Wix's automations There are a few integrated tools and features within Wix that mean you don't need technical skills even for some more advanced website creation and promotion actions. A few examples are: SEO tools with guided setup and recommendations Automated mobile optimization with preview capabilities Content generation assistance for product descriptions and blog posts Built-in analytics that present your site's data in easy-to-understand visuals How to use Wix without technical skills Website design The benefit of Wix lies in its ability to remove technical barriers to website creation, allowing you to focus on what truly matters—your content, products, services or message. Rather than spending time learning coding languages or troubleshooting technical issues, you can direct your energy toward crafting compelling content, selecting impactful images and designing an intuitive user journey. Learn more about Wix business website design. You can: Change colors, fonts, and button styles across your site Adjust layouts for different screen sizes Add and arranging images, videos, and other media Create custom page transitions and animations Website functionality Because creating a website is about more than just design, it needs to function too. Wix makes it easy to: Set up contact forms and capturing submissions Create product catalogs with detailed descriptions Implement booking systems for services Add blog functionality with commenting capabilities Marketing and features Wix also makes it possible to promote your site and to use integrated marketing features without needing to have them added. From one single Wix dashboard you can: Connect your social media accounts for automatic content sharing Set up email marketing campaigns Implement basic SEO strategies through guided tools Add Google Analytics for track site visitors and their behavior Using Wix without technical skills, are there any challenges? Not related to technical knowledge or lack of. Any potential challenges are more likely to be related to understanding Wix's user interface better, for example, understanding where the different tools and settings are on the editor. None of these challenges require technical knowledge, they simply involve familiarizing yourself with Wix's user interface and design principles

Turn your ideas into sales and start selling with Wix eCommerce →   Good eCommerce website design is the marriage of form and function that serves the ultimate goal of any online store: to sell. With global e-commerce sales expected to reach $8 trillion by 2027 , building a high-performing, eye-catching online store is more crucial than ever. While good eCommerce websites come in many different forms, what they all have in common is visual design that creates a strong brand experience, content that builds trust and a user experience that aids the customer in their buying journey. Learn more:  What is an eCommerce website? In this blog, we’ll take a look at the specific eCommerce website design elements and features that can help you up your design game, as well as the best eCommerce website examples for inspiration. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website design examples A great eCommerce site doesn’t just sell products—it builds trust, tells a story and makes shopping feel effortless. In this guide, we’ve rounded up online stores that do just that. Each one shows how smart design choices can bring your brand to life and create a better customer experience from the first click to checkout. You’ll get ideas for layout, branding, product pages and more, plus practical takeaways to use on your own site, whether you’re starting fresh or looking to level up what you’ve already built. How we chose these eCommerce website examples Criteria Why it matters Clarity and usability Sites that make it easy for visitors to navigate, browse and purchase Strong brand presence Designs that reflect the store’s unique voice and identity Mobile responsiveness Stores that look and work great across all devices Visual merchandising High-quality product images, smart layout choices and engaging copy Conversion-focused features Elements like clear CTAs, trust signals and streamlined checkouts 24 eCommerce website design examples and inspiration Now, let’s explore the 24 best eCommerce website examples that set the standard for exceptional design and functionality. These website ideas will inspire you with creative layouts, strong branding and user experiences that turn visitors into loyal customers. Copper & Brass Vivi et Margot Izzy Wheels Gay’s The Word Cherry and Mint The Spice Suite T. Patterson Surfboards Evolve Clothing Gallery Papier Patate Lauren Simpson Art The Boho Birdy Beck & Cap Hydrascape Handlebend Oak & Willow Fieldstone Tach Home & Patio Gallery Furry Necks Healthy Eating on the Go Sena Runa Brave Vision Love Her Lamarsa Coffee Machine Company 01. Copper & Brass Copper & Brass Paper Goods  launched in October 2018 with an important purpose: representation. Copper & Brass sells notebooks, stickers, sticky notes and other paper goods with beautiful illustrations of Black people and characters, such as their famous Black Santa wrapping paper.  The designs on their products shine through to their eCommerce store. This site serves as an example of how strong branding as part of your eCommerce website design can help relay a company’s values and create a compelling reason to buy. Pro tip : Looking to get started on your online store? Learn how to make a website  with Wix and choose from hundreds of professionally designed, fully customizable eCommerce website templates  today. Like what you see? Build your own eCommerce website using this same template. Template name : Stationery store website template 02. Vivi et Margot French homeware brand Vivi et Margot's  aesthetic is a shining example of the power of photography. The site is rich with lifestyle photos set in the French countryside depicting la vie en rose . Their impressive following on social media (more than 156,000 followers on Instagram alone) speaks to the persuasive power of photography in creating a strong brand experience. Be inspired: Luxury website examples Like what you see? Build your own eCommerce website using this same template. Template name : Home goods store website template 03. Izzy Wheels Izzy Wheels’  emphasis on inclusivity and bold self-expression is at the heart of their colorful online store. Irish sisters Ailbhe and Izzy Keane have collaborated with some of the world's biggest brands—including Barbie, Disney and Hello Kitty—in creating bright, beautiful wheel covers for wheelchairs.  Looking for more colorful website inspiration, check out these blue website examples. By highlighting these brand names and press mentions on their homepage, Izzy Wheels creates buzz and increases trust among potential shoppers. We love how Izzy Wheels' store name stands out, while clearly indicating what their brand offers.  Pro tip : If you're ready to start a business  of your own, you’ll need a catchy name. Try our store name generator  to craft an equally catchy title for your brand, or take some inspiration from these eCommerce business name ideas . Like what you see? Build your own eCommerce website using this same template. Template name : Sporting goods store website template 04. Gay’s The Word One of our favorite LGBTQIA+ websites , Gay’s The Word  has done an admirable job designing an online extension of their iconic London-based LGBTQ+ bookstore. Photos of its brick-and-mortar shop, coupled with vibrant pictures of its books, give shoppers the cozy feeling of being in a bookstore. The site includes "Community" and "Events" pages that keep online shoppers connected to the community that has surrounded this business since its inception. Learn more: How to sell books online Like what you see? Build your own eCommerce website using this same template. Template name : Bookstore website template 05. Cherry and Mint Bright and refreshing, Cherry and Mint ’s website has a fitting vibe consistent with the playful colors that track across their clothes, accessories and branding. Cherry and Mint makes their website fairly product-focused. You can shop directly from the homepage, starting with a call-out of the brand’s newest releases, and continue exploring various collections the brand has curated. One unique feature they employ is a "Last Chance" section, where shoppers can view items marked down to a final sale price. This is a great marketing strategy to instill a sense of urgency and irresistibility to buyers. Like what you see? Build your own eCommerce website using this same template. Template name : Kids clothing store website template 06. The Spice Suite Looking at The Spice Suite , one thing is immediately apparent: both the site and the store’s founder, Angel Gregorio, have flavor. The Spice Suite’s "Our Story" page outlines Angel's journey to "Spice Girlboss," culminating in a top-40 spot on season eight of MasterChef . The Spice Suite’s website also showcases Angel’s extraordinary commitment to her community, shouting out the 2,300+ Black-owned pop-up shops she has hosted from her store. Like what you see? Build your own eCommerce website using this same template. Template name : Bakery website template 07. T. Patterson Surfboards T. Patterson Surfboards  has made quite a mark on the surfing industry. Created in 1980, owner and second-generation surfboard builder Tim Patterson calls his work “a harmonious blend of artistry and technical expertise.”  The T. Patterson eCommerce website makes the brand’s expertise known through its mix of media (lifestyle photos and video) and impressive technical language. The "Board Builder" is a particularly unique tab where customers can fully outfit a custom surfboard, choosing from different shapes, dimensions, colors, fin plugs and more. Like what you see? Build your own eCommerce website using this same template. Template name : Eyewear store website template 08. Evolve Clothing Gallery Like the clothes that founder RanD carefully curates for his collection, Evolve’s  online storefront stands out. The site has a slick, sophisticated experience that feels as stylish as the Evolve brick-and-mortar store in New Jersey.  Visitors can use detailed dropdown menus to choose their own adventure in terms of what product categories they’d like to browse. Evolve’s sleek design, combined with the easy navigation and smooth checkout process, creates an experience that is both fluid and fashion-forward. Pro tip : Strong product descriptions are key to building a solid eCommerce website . If you have a large product catalog, give Wix’s AI text creator a try. Used by Wix merchants like Evolve, this generative AI tool can write hundreds of rich product descriptions for you in minutes, all from a few simple prompts. To get started, from your Wix editor, click "Add Elements" and then "Text." Click into the text box, select "Create AI Text" and choose the "Product description" option. Like what you see? Build your own eCommerce website using this same template. Template name : Shoe store website template 09. Papier Patate Belgian family business Papier Patate  offers an adorable assortment of customizable, kid-friendly cards and stickers—all made from recycled paper. With a focus on simplicity and sustainability, their eCommerce website design perfectly suits their initiative, featuring a simple yet refined pastel color palette, flat design, organic shapes and straightforward navigation. The brand even features a "Spotlight" page to showcase photos of customers using their stickers and other goodies. Like what you see? Build your own eCommerce website using this same template. Template name : Swimwear store website template 10. Lauren Simpson Art The best artist websites  serve a dual purpose: to display art and to sell it. Lauren Simpson Art  has both of these necessities down with an elegant, refined website showcasing the best of her Alaskan wilderness-inspired portfolio.  From Lauren’s shop, you can purchase original paintings as well as prints, stickers or cards featuring her original artwork. Her homepage features a side-scrolling gallery with beautiful pictures of her working in the studio, and a simple "About the Artist" blurb further down the page details a few sentences about her mission statement. Like what you see? Build your own eCommerce website using this same template. Template name : Ceramic store website template 11. The Boho Birdy The Boho Birdy  is a 100% Australian-owned and operated online boutique selling everything from housewares to loungewear to wedding attire. Their eCommerce website design is bold and organized, with easy-to-spot category pages, currency selector, "Contact Us" buttons and other website features  that make it easy for shoppers to navigate. A homepage carousel of the "Latest Arrivals" also shows customers the newest items available for purchase. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 12. Beck & Cap Beck & Cap  is a custom furniture and signmaking outlet from northwestern Montana. Owners Tanner and Jana Roach have taken a less-is-more approach to their eCommerce website design, with a grid-style gallery on the homepage showcasing their creations in upscale, rustic living spaces.  Throughout the site, the use of a fine-weight sans serif font and crisp, airy photos gives the entire website a cohesive visual lightness that perfectly complements the couple’s handmade furniture. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 13. Hydrascape Hailing from Bellingham, Washington, Hydracscape  is a sticker brand created by painter and mural artist Gretchen Leggitt . The rich tones and multidimensional elements of Leggitt’s artwork carry over into her site design for Hydrascape, instantly catching the consumer’s eye.  Scrolling through the homepage, you can see various examples of how Hydrascape’s stickers (and sew-on/iron-on patches) can be applied to various-sized water bottles, mugs and even cars. The top navigation additionally directs visitors to helpful links for instructions, inspiration and collab pages featuring other artists.  Like what you see? Build your own eCommerce website using this same template. Template name : Poster store website template 14. Handlebend Handlebend  is another example of cohesive branding, tying their eCommerce website design into the same warm tones and rustic textures of their product collection—handcrafted copper mugs and custom apparel. Site visitors are instantly greeted with striking photos of the collection, plus bolded-text callouts directing you where to click for corporate or custom gifting, directions to their O'Neill, Nebraska taproom and inspiring customer reviews. Like what you see? Build your own eCommerce website using this same template. Template name : Barbershop website template 15. Oak & Willow With a goal of making no-waste and eco-friendly cleaning products affordable, Oak & Willow ’s online store encourages customers to "make the switch" . The site’s flat design, floral details and chic brand colors are reminiscent of 1960s- and 70s-era "Flower Power" motifs.  Notably, Oak & Willow lays out its ethos front and center of the homepage, detailing their commitment to sustainable and human-first business practices. Considering that 78% of consumers  feel sustainability is important—and 75% of sustainable goods sell better online—this is a smart way to instantly connect with concerned customers. Like what you see? Build your own eCommerce website using this same template. Template name : Jewelry store website template 16. Fieldstone Fieldstone  is an apparel brand inspired by the Southern sportsman lifestyle. A first glance at their eCommerce site will transport you straight to the outdoors as you scroll through beautiful photos of their apparel in action.  On the homepage, beneath the header gallery, they make it instantly clear what they stand for in their business: unique designs that are made in the USA with quality craftsmanship. Before you dive in to shop, you can also browse a few galleries of featured and popular products, as well as the brand’s recent Instagram photos. Like what you see? Build your own eCommerce website using this same template. Template name : Camping equipment store website template 17. Tach Tach  notes that their clothing is "both simple and complex, with a strong timeless appeal." That echoes true for eCommerce website design, too. The site has a simple homepage featuring images (some still, some moving) of models wearing the brand’s vintage-inspired clothing. As a cool alternative to an About Us page , Tach presents a dreamy, film-like video detailing their history and sharing a little bit about the sisters behind the brand. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 18. Home & Patio Gallery In addition to its three storefronts in Puerto Rico, Home & Patio Gallery  has a gone about building a robust eCommerce website where shoppers can browse an impressive assortment of home goods. The homepage offers a wealth of information, including current sales, featured products and information about financing.  The furniture retailer additionally makes excellent use of a top navigation bar with broad product categories—such as "Dining" and "Living"—that drop down into subsections, such as "Futons," "TV Units" and "Barstools." Like what you see? Build your own eCommerce website using this same template. Template name : Online wallpaper store (bold) website template 19. Furry Necks If dogs could shop online, they would love the Furry Necks  website. The good news is that humans love it, too. When consumers aren’t browsing the brand’s handmade dog collars (made from world-famous Harris Tweed), they may find themselves fawning over the "Gallery" page, which shows off dozens of doggies modeling Furry Necks’ products.  Notably, at the website’s footer, you’ll find emblems for the Harris Tweed Authority and Campaign for Wool, which speak to the brand’s authenticity and commitment to quality.  Like what you see? Build your own eCommerce website using this same template. Template name : Baby gift store website template 20. Healthy Eating on the Go Healthy Eating on the Go  proclaims that their snack bars will inspire "Love at first bite," and if you weren’t convinced, their eCommerce site makes a pretty compelling case. The homepage shines a spotlight on the bars’ best features—safe for everyone, gluten-free, high in protein and more—while also calling out fan-favorite flavors and reviews from satisfied customers. The site’s simple and clean layout reflects the simple and clean ingredients in their bars; no fluff, no filler. Like what you see? Build your own eCommerce website using this same template. Template name : Snack bar company website template 21. Sena Runa Paper artist Sena Runa  has crafted a one-page website that serves as both an online portfolio and online shop. Scrolling through her store, you’re immersed in a kaleidoscope of vibrant colors and clean, crisp photography that masterfully captures the essence of each piece of artwork. Sena also features a brief "About" section, links to several notable interviews and a "Projects & collaborations" gallery, where you can see work she’s done for brands like Sugar Bear Hair, Royal Caribbean, Essie and others. Like what you see? Build your own eCommerce website using this same template. Template name : Art store website template 22. Brave Vision Brave Vision ’ eCommerce website design is bold, rugged and stylish, just like its versatile, fashion-forward sunglasses. Product photography is a standout feature across all pages of the website, showing both the details of each pair of glasses and examples of how they look on various models.  Additionally, Brave has gorgeous product pages that are well-organized and full of key product information: "Materials," "Features," "Light transmission," "Duties" and "Returns," to name a few of the expandable list items. Like what you see? Build your own eCommerce website using this same template. Template name : Start from scratch website template 23. Love Her Athleisure retailer Love Her  uses their eCommerce homepage as prime real estate to show off product restocks, new releases and a featured "Item of the Month." The brand utilizes a blog as a smart way to add more content-rich pages to their website, along with an FAQ page.  In fact, if you’ve been looking for pointers on how to create an FAQ page , Love Her serves as a great example. There, the brand includes relevant details about sizing, returns, shopping, wash instructions and more, preemptively answering customers’ questions before they buy. Like what you see? Build your own eCommerce website using this same template. Template name : Sportswear store website template 24. Lamarsa Coffee Machine Company Lamarsa Coffee Machine Company  is a team of self-proclaimed coffee enthusiasts selling fine coffee equipment both online and from their Petaling Jaya showroom in Selangor, Malaysia. Their eCommerce website is an homage to the brands they stock, with a simple top-bar navigation that lets customers browse by brand, product type or current deals.  At the bottom of Lamarsa’s website, you’ll find a "Why Buy From Us" section that offers reassurance in what they offer to customers: authorized dealer warranties, bespoke customer service and fast, reliable deliveries. Like what you see? Build your own eCommerce website using this same template. Template name : Camera store website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Start designing your eCommerce website  today with Wix. What defines good eCommerce website design? A strong eCommerce website design is easy to navigate, visually appealing and effective in converting visitors into customers. Here are some of the key elements of good eCommerce website design: It’s easy to navigate It’s hard to overstate the importance of a good eCommerce UX  in website design. Put simply, it should be easy for shoppers to browse and filter through all of their options. Features like your header, navigation menu, breadcrumbs, filters, on-site search and footer can contribute to a good UI. As a general rule of thumb, optimize your eCommerce website  to that all of your products will be accessible within three or fewer clicks. It offers multiple payment options Offering multiple payment options creates a customer-centric checkout process, which in turn maximizes sales. By allowing customers to pay with their preferred method, which you can enable with an online payment processing system  like Wix Payments, you eliminate friction during the final, most important step of the buying process.  “Offering multiple payment methods is a decisive factor when buying online. If the website does not offer the consumer’s preferred payment option, it is very likely they will abandon the purchase.” – Letícia Fernandes, Head of institutional marketing at Pagar.me and Stone. Learn more about what is Wix Payments . See more : Ready for a deeper dive into learning all about designing a website? See our comprehensive guide: What is web design?   It’s visually appealing Just as lighting, music and decorations create ambiance in a brick-and-mortar store, every design element of your website influences how your brand is perceived. Shoppers will evaluate your store in seconds—making it especially important for your branding to be polished, professional and consistent. High-quality imagery serves as a cornerstone of a visually appealing website. It not only showcases your products but also evokes emotions that can influence purchasing decisions. Lifestyle images can immerse shoppers in an aspirational experience, while detailed product photos provide clarity and build trust. Incorporating visual hierarchy—such as bold headlines, strategically placed buttons and contrasting colors—guides users’ attention and encourages them to take desired actions. Using consistent fonts is also important. Stick to the same typefaces for headings, body text and buttons to create a seamless, cohesive design that keeps the focus on your content—not clashing styles. Fonts also set the tone for your brand. Rounded fonts feel warm and approachable, while sharp, geometric fonts communicate precision and innovation. Choose wisely to reflect the right message for your audience. It works well on mobile As of this writing, 63.64% of worldwide website traffic  comes from mobile devices. In the U.S., mobile commerce—or mCommerce—is booming, with retail mCommerce sales projected to grow to more than $850 billion by 2027 . If your eCommerce website does not look good or work well on mobile, you are leaving money on the table. It incorporates professional photography Each product should be accompanied by at least one minimalist photo that shows your item against a white or plain background. Include additional photos that show your product from various angles so that shoppers can see the finer details. Aside from product photos, remember that imagery plays a big role throughout your site—and it’s one of our key About Us page tips . Weave lifestyle photographs throughout your pages and focus on creating a visual story about your brand. It offers a variety of multimedia Video, 360° images, user-generated content (UGC) and size charts are just some of the ways that a variety of media can elevate the shopping experience on your site. Aside from offering an engaging experience, each of these elements can help your shoppers visualize various things about your product: size, use, texture, color, etc. It features strong copy Incorporating strong copy and engaging content into your eCommerce website design helps to build your brand voice, create trust and increase the professionalism of your business. Every piece of text your shoppers encounter in their buying journey is an opportunity for creating a personal connection, so you’ll want to be thoughtful with your copywriting. It showcases product reviews Social proof is critical in creating a high-converting product page. According to BrightLocal, 46% of consumers  consider online business reviews to be as trustworthy as personal recommendations from friends or family members. It’s your responsibility to make sure that customers can easily find those reviews on your website. Additionally, keep in mind that customer reviews can help with SEO by adding depth to your product pages and touching on long-tail keywords. It outlines a return policy Writing a clear return and exchange policy creates transparency. Customers want to know what to expect from you before they buy something. ShippyPro notes that 67% of consumers  want to consult a return policy before making a purchase, and 58% want their returns to be simple, without wasting time digging or reaching out for more information. These policies should be clear and easily accessible from your eCommerce site. It offers a clear path to purchase According to Dynamic Yield, 21% of abandoned shopping carts  are due to a site having a complicated or lengthy checkout process. Site design should never be why customers get frustrated and avoid making a purchase, and this includes your checkout page. Ensure that it’s optimized without being bogged down by extraneous buttons, banners or text fields that aren’t necessary.  Learn more: How does eCommerce work? Tips for designing an eCommerce store that sells Now that you have the basics down, here are a few simple tips to keep in mind when researching how to design a website  for eCommerce that sells: Choose the right eCommerce platform The best eCommerce site starts with choosing the best ecommerce website builder or best ecommerce platform . The right eCommerce platform is crucial for a successful online business. It should offer a user-friendly interface and a seamless shopping experience for customers. This means robust security features , including SSL certificates  and secure payment gateways, instill trust and protect your customers sensitive information. Learn more about ecommerce website security . Scalability also is vital to accommodate business growth. The platform should support a variety of product types and sizes as well as flexible product customization options. Integration capabilities with third-party tools, such as CRMs and web analytics , also help you create a successful ecommerce website. An efficient inventory management  system prevents overselling and helps in tracking stock levels. Shopping cart software is integral to an eCommerce website builder. It should offer secure checkout processes, diverse payment options and seamless integration with inventory management. You should also expect responsive customer support  from your platform provider ensures timely assistance during technical issues. "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix.“ - Andrea Shubert, co-founder of Strathcona Spirits Learn more:  Ecommerce tools Use eCommerce website templates Using templates to build an eCommerce site is an efficient way to create a user-friendly selling site. Templates provide a structured design and web page framework, streamlining the design process and giving a professional look. They allow you to establish an online presence quickly while benefiting from professionally designed templates with proven layouts and features. Here are some to get started with: Fashion and clothing ecommerce website templates Jewelry and accessories ecommerce website templates Arts and crafts ecommerce website templates Food and drink ecommerce website templates Beauty and wellness ecommerce website templates Sports and outdoors ecommerce website templates Pets and animals ecommerce website templates Kids and babies ecommerce website templates Integrate your social media channels Many eCommerce websites integrate media from their social feeds—such as Instagram photos—as a means to incorporate UGC into their site design, boosting social proof. "Recently, UGC (user-generated content), once spontaneous, has become more accessible to content creators who now sell their services to brands. In 2025, this trend is reasserting itself: UGC is becoming THE essential format for captivating audiences and boosting conversions through social media ads." - Jonathan Noble, Founder of Swello Establish customer trust Showcase any trust badges or security certifications on your website and/or checkout page, such as SSL certificates or payment security icons. A hassle-free return policy, customer reviews and clear contact information also help establish your brand as trustworthy. See our round-up of the best Contact Us pages  for inspiration here. Watch our video courses to learn more about eCommerce  today. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today. eCommerce website examples FAQ How can I make sure my eCommerce site is secure for customers? To ensure your Wix ecommerce site is secure for customers: 1.Rely on Wix's built-in SSL certificate 2. Enable two-factor authentication 3. Regularly update your Wix account password 4. Use Wix Payments for secure transactions 5. Implement Wix's fraud prevention tools 6. Limit admin access to trusted individuals 7. Rely on Wix's regular, auto backup of your site data 8. Use Wix's GDPR-compliant features 9. Educate customers about secure practices 12. Rely on Wix's PCI DSS compliant eCommerce hosting What are the best ways to drive traffic to my eCommerce site? To drive traffic to your ecommerce site: 1. Optimize for search engines (SEO) 2. Use paid advertising (Google Ads, social media ads) 3. Leverage social media marketing 4. Create valuable content (blog, videos) 5. Email marketing campaigns 6. Influencer partnerships 7. Offer referral programs 8. Participate in online communities 9. Use retargeting ads 10. Optimize for mobile users 11. List products on comparison sites 12. Collaborate with complementary businesses 13. Use PR and press releases 14. Host online events or webinars 15. Implement affiliate marketing How can I improve the user experience on my eCommerce site? To improve user experience on your ecommerce site simplify your navigation, prioritize site speed, use high-quality product images with clear product descriptions. Make sure your site is mobile-friendly with a streamlined checkout process and clear shipping information. What are the legal requirements for running an eCommerce business? Legal requirements for running an ecommerce business typically include: 1. Business registration and licenses 2. Tax ID and sales tax collection 3. Privacy policy and terms of service 4. GDPR compliance (for EU customers) 5. PCI DSS compliance for payment processing 6. Trademark and copyright protection 7. Product safety standards 8. Age verification for restricted products 9. Shipping regulations 10. Consumer protection laws 11. ADA compliance for accessibility 12. Email marketing regulations (CAN-SPAM Act) 13. Accurate advertising and pricing 14. Proper handling of customer data 15. Compliance with industry-specific regulations How do I integrate social media with my eCommerce site? To integrate social media with your Wix ecommerce site: 1. Add social media buttons using Wix's Social Bar 2. Enable social sharing on product pages 3. Use Wix's Social Post feature to share products 4. Embed Instagram feed using Wix App Market 5. Connect Facebook Shop to your Wix store 6. Use Wix's Social Media Stream app 7. Add Pinterest "Save" buttons to products 8. Utilize Wix's Facebook Pixel integration 9. Create shoppable posts on Instagram via Wix 10. Implement Wix Chat for social-like interactions 11. Use Wix's Social Media Icons app 12. Showcase customer reviews from social platforms How much does it cost to build an eCommerce website? On Wix, you can build an ecommerce website for free. However, once you launch your site and want to start accepting payments from shoppers, you’ll have to choose a paid plan. Wix offers several annual eCommerce plans ranging from $27/month for basic eCommerce features to $159/month for more advanced capabilities. Is eCommerce profitable? Yes, eCommerce can be highly profitable, but success depends on factors like understanding market demand, executing effective marketing strategies and managing costs. Profitability often stems from providing unique products, competitive pricing and exceptional customer experiences. By keeping overhead costs low and utilizing scalable digital tools, businesses can optimize their margins and growth potential. However, stiff competition requires consistent innovation and efficient operations to maintain an edge. What are the best ways to find customers? To find customers for your eCommerce business, focus on a mix of strategies tailored to your audience: Leverage digital marketing channels : Use paid ads on platforms like Google and social media to target specific audiences and drive traffic quickly. Optimize for search engines (SEO) : Ensure your website ranks high in search results. Utilize social media : Engage users by sharing compelling visuals, stories and promotions on platforms like Instagram, Facebook and TikTok. Email marketing : Build email lists and nurture leads with personalized offers and updates to encourage repeat purchases. Understand customer needs : Analyze customer data and feedback to tailor your marketing approach, highlighting what resonates most with your audience. What is an eCommerce website? An eCommerce site is a website specifically created for the online buying and selling of goods or services. An eCommerce site is defined by the following features and functionality: Product catalog:  Offers a wide range of products or services with detailed information, including descriptions, specifications, pricing and availability. Shopping cart:  Allows customers to select products, view their online shopping cart and checkout securely. Payment processing:  Integrates secure payment gateways to process transactions using credit cards, debit cards, e-wallets and other online payment options. Order fulfillment:  Manages the process of receiving orders, processing payments, preparing shipments and managing shipping logistics. Customer management:  Includes features for customer account creation, login, order tracking, communication tools and managing returns or refunds. Search and navigation:  Provides intuitive search functionality and user-friendly navigation tools for customers to easily find the products they're looking for. What are some of the best eCommerce websites? Some of the best eCommerce website examples include Amazon, eBay and Etsy. Amazon is probably the most famous and poplar ecommerce website example and its known for its vast product selection and fast shipping times. Newer ecommerce website examples include Temu and Aliexpress, both based out of China and offering low price products. Other popular examples by location include OnBuy in the UK or Zalando in Germany.

Ready to create your own website? Get started with Wix's website builder . When you're building a website  for your business, it’s natural to want to pull out all the stops. After all, you’re aiming to impress. But in the rush to create something unique, it's easy to fall into the common trap of trying too hard. I see it a lot, that desire to add just one more website feature  or a fourth font to give a website more character. More often than not, though, this strategy has the opposite effect: instead of producing a website that wows visitors, you end up with one that overwhelms them and makes them click away. The good news is that creating a striking and professional site is completely within your reach. It’s just that getting there is less about adding as many shiny new things as you can, and more about making thoughtful choices. Here’s my take on what you should consider when thinking about how to make your own website  that doesn’t underdeliver or overstretch. Let’s start with the basics: Does your site actually work? Before you even think about colors, fonts and effects, let’s talk about function.  It's surprisingly easy to overlook the simple mechanics of your site when you’re excited about the visual details. But if a visitor clicks a button and nothing happens, you might have already lost their trust in your business. So get the basics right, first. Ask yourself, is the menu working properly? Are the CTAs doing what they’re supposed to? Do links to your social media or other external pages open correctly? Fixing these functional issues is a simple, yet important, first step to making sure visitors have a positive user experience. Content needs to breathe, too Think about walking into a room packed wall-to-wall with furniture. It feels cramped and chaotic, and you don’t know where to look first. A website can feel the same way.  When text, images and buttons are crammed together without adequate spacing, the entire page feels overstimulating. This visual noise makes it hard for visitors to focus on your content and absorb your message. White space is the empty area around design elements, and it's one of the most powerful tools in your design kit. So, make use of it. Give your content room to breathe so your site feels open and organized. This also helps to guide the user’s eye from one section to the next and encourages them to explore your site at their own pace. When reviewing your pages, ask yourself: Is there enough space between your paragraphs? Between images and text? Between different sections of your page? Increasing the padding and margins around your elements can instantly make your website feel more professional and inviting. Tame your typography Good typography can instantly make a website feel polished and professional, while messy typography can make it look amateurish. I recommend having a strict typography system. Go for two fonts at most: one for your headings and one for your body text. This creates consistency and a clear visual hierarchy, helping visitors easily scan your content.  The classic pairing of a bold, expressive font for headings and a clean, simple font for paragraphs is a go-to for a reason—it works. My hot take on fonts is that the serif and sans-serif font combination is overrated. I’ve used it as my go-to in the past, but it doesn’t always feel the most consistent or readable compared to other pairings. Sometimes, using two complementary sans-serif fonts (or two serif fonts) can create a more cohesive and readable experience. The key is consistency. It’s okay to tone down the professionalism A common misconception among SMBs is that their web content  needs to be formal. While it's important to build credibility, a website that’s all business and no personality can feel cold and generic. Remember, your business website  is a chance for people to connect with your brand. Of course, it will depend on your audience, but weaving personality into your copy can make your brand more relatable and memorable. After all, people do business with people they like, and your website is the perfect place to make that connection. Personally, I try to show a side of me you won’t find on my LinkedIn. I have a dry sense of humor, so I like to let that come through in my About section. Related: Most AI-generated website content is generic. Here's how to make sure yours isn't. Keep background colors subtle When it comes to color, your brand's personality should guide your choices. If a bold, bright color palette is true to your style, then go for it. However, for many businesses, a simple background is the most effective choice. Your website often showcases your work—your products, your portfolio, your services. A neutral background, like black or white, paired with a strong accent color, allows your work to speak for itself. The focus remains on what you’re offering, not on a distracting background. Think of your website's design as the frame for a painting. That frame should complement the art, not overpower it. By keeping the design clean and focused, you let the quality of your work take center stage. For website design inspiration , take a look at the site  for construction business In the Deets , which features a clean, professional layout that allows the company’s striking interior design work to take center stage. Find the sweet spot between simple and over-stimulating So, how do you create a Wix business website that’s clean and simple without being boring?  For me, an overly simplified website is one without interactions or animations. Those small touches can take a site from flat to memorable. They instantly make your work stand out and the site more engaging. You don't need wild, complex animations to make an impact. Simple effects can go far. Here are some to consider: Hover effects: For example, an image that subtly zooms in or a button that changes color when you hover over it. Parallax scrolling: An effect where the background moves at a different speed than the foreground, creating a sense of depth. Fade-in animations: Elements that gracefully appear as the user scrolls down the page. These small touches (which are easy to add in the Wix Editor, I might add) transform a site from a boring web page  into a memorable experience.  Sure enough, you can go the other way too: animation overkill. To hit that sweet spot, use animations purposefully—to guide attention or enhance flow. Read also: Sure, AI can design your whole website—but you give it soul Get honest feedback Creating a website isn’t a one-and-done task. It's okay to make mistakes and not have a perfect design right away. Reaching a point where your site hits all the right notes without trying too hard comes not only from the tactics I’ve outlined, but also from being open to honest feedback. So, reach out to your family, friends and colleagues for their perspective. You might be surprised by the insights you get from a quick outsider’s view. Finally, scope out the best tools like Wix’s drag-and-drop website builder  or AI design tools  to create a website that’s not only compelling but also works hard for your business. Related reading: Website launch checklist Best AI website builders What makes a good website?

Crafting a great mobile experience is one of the most important things to consider when you decide to create your own website . With 57% of global internet traffic coming from mobile devices, providing the best possible web experience for smartphone users is an absolute must. To help you create the best mobile version of your site, we’ve highlighted 16 mobile website design inspiration examples, all built on Wix and explained some of the best mobile features and practices to keep in mind when it comes to your mobile friendly web design plans. Learn more: What is a mobile website , How to make a website mobile-friendly Top mobile website designs Check out the best mobile website examples that show how smart design and practical functionality come together. From responsive layouts to interactive features, these website ideas demonstrate how creativity and innovation can create an exceptional experience on any device. S&W Beauty Jonathan Van Ness In Print Art Book Fair Puffin Packaging Sharon Radisch Yang’s Place Alon Peres Sophie Brittain Atelier / Blanc Hollie Fuller Noni Ceramica Michelle Carlos Brown Owl Collective Piergiorgio Del Ben Studio 19 01. S&W Beauty Part of an extensive project by renowned designers Stefan Sagmeister and Jessica Walsh, this website is a celebration of beauty and the power it holds over us. The website lures visitors into a world of mesmerizing aesthetics, complete with information about the Beauty exhibition and book. The beauty website employs a cohesive visual language throughout as a central part of its mobile friendly web design. Its dazzlingly ornate homepage design is filled with intricate patterns and details, which are balanced by the minimalistic black and white website color scheme. The project’s distinct design is apparent in every detail, down to the customized mobile menu , which features a bejeweled version of the hamburger icon. Thanks to its responsive web design, it looks great on desktop as well as mobile. 02. Jonathan Van Ness American hairdresser, activist, author and TV personality most iconically known for his role on Netflix’s Queer Eye , Jonathan Van Ness is a force to be reckoned with. Van Ness, who also goes by his initials JVN, has a powerful online presence, with over 5 million Instagram followers and a smartly designed website. Van Ness’s mobile website is an extension of his personal brand and perfectly embodies his joie de vivre in terms of visual aspects and functionality. The mobile homepage is clear and uses a carousel banner to highlight all the important information on the site: tickets to performances, his New York Times best-selling book, podcast details and his newest project—a children’s book. His site uses traditional web conventions for both clarity and usability by placing his hamburger menu on the right-hand side, so visitors instantly know where to click for more information. Each page has its own distinct message, visual language and clear CTA. What’s most impressive about this mobile friendly web design is that no matter where you click, Van Ness is always front and center. Whether it's photographs of him, bright color palettes or the tone of the copy, the overall experience of this website is infused with JVN. 03. In Print Art Book Fair When it comes to mobile website design, real estate is limited. Since users are viewing your site on a much smaller scale, you’ve got to be strategic with what you showcase in the first fold. In Print Art Book Fair’s mobile website instantly captivates visitors with a video that highlights the artistic event. The video not only sets the tone by showcasing the vibe of the fair, but it quickly lets visitors know what the event is all about. By incorporating this video, users get a sample of the Jerusalem-based art book fair and don’t need to spend extra time scrolling or researching to understand what it's all about. Once users get a feel, there is a clear CTA— Submit Your Application —that is simple and direct. The date of the event and the deadline for submissions is clear and predominant, and also laid out in multiple languages, localizing the mobile website content and making it more accessible to all visitors. In Print Art Book Fair also meticulously uses their spacing to highlight their social bar, FAQ and a Contact Us section, making for an easy and efficient user experience. 04. Puffin Packaging Eco-friendly packaging company, Puffin Packaging, has a clear mission to share: temperature insulated packaging should be efficient, affordable and most importantly, sustainable. Both their desktop and mobile website design are on-point with their tone, messaging and visual identity. It is clear what they offer and what they want you to understand from their service. Their main CTA in the first fold leads users to click How it works , which explains what they do and how they do it before visitors can move forward. Their second CTA is a Contact us button, an intentional and actionable step for users. Strategically, Puffin Packaging doesn’t put their contact information in the bottom fold. Instead, they’ve changed their site hierarchy to be more driven and direct. Their content-rich site is informative, with their eco-friendly brand values clearly explained and relevant imagery to support their message. They use a variety of examples and accurately showcase their products and their brand persona at every click. 05. Sharon Radisch NYC and Paris-based photographer, art director and artist, Sharon Radisch, breaks all the mobile website design conventions—but in a strategic and stylized way. Radisch moved her website navigation to the center, with a central menu to guide visitors’ eyes directly to the images. Her slight adjustment to the hierarchy is smart and does not disrupt the user experience—it actually enhances it. Radisch uses an elegantly understated composition highlighting the best of her collection, which allows the visuals to speak for themselves. She cleverly creates a muted aesthetic by incorporating black and white motifs paired with neutral tones. Using minimal text, she’s found a smart and fun way to showcase her work and give it the respect it deserves. 06. Yang’s Place This Chinese restaurant website is fully branded with a prominent logo design on the top fold, which also leads back to the homepage when clicked. Linking your logo to the homepage is an important website navigation practice. This feature becomes even more vital on mobile devices, as it can drastically improve user experience. This family-owned and operated restaurant boasts highly photogenic dishes of hand-made dumplings, paired with delicate hand-drawn vector art. By emphasizing their attention to detail, Yang’s Place conveys a boutique-like quality. Their placement of the Menu and Order Online buttons lead visitors directly to the heart of Yang’s Place—their food. We’re salivating just looking at their dishes. 07. Alon Peres Tel Aviv based design student and photographer Alon Peres’s portfolio website is a perfect representation of his work and creative mantra: discovering new design cultures. As he explains in his About page, “My first interaction with design was when reading the newspaper at my parent’s house, as I always found something to look at and examined each page down to the smallest detail”. Peres’s black and white color palette pays homage to the newspaper aesthetic, and he clearly pays attention to the small details. He uses “scrollytelling” to make navigation effortless by providing several ways to browse the site. You can use the hamburger menu at the top, click on one of the geometric call-to-action buttons throughout the website, or click on his projects which conveniently pop up using parallax scrolling. There’s also an option to hit the Back to Top button on each page. Peres successfully maintains his brand identity throughout the user experience and his mobile friendly web design, both on desktop and mobile. 08. Sophie Brittain Graphic designer Sophie Brittain welcomes visitors to her site with a top fold that’s just as playful as it is minimal. With a white background and very little imagery, she allows a concise introductory sentence to take up the majority of the space. Sophie’s unique use of microcopy is also evident in the website’s footer, as she opts for clever wording choices in place of icons for her social media links. She labels her Instagram account as “Me, taking pictures,” and her email shows up under “You, writing a fan letter.” 09. Atelier / Blanc Wedding planner and stylist Romain Deligny’s mobile web design is full of earthy tones, exquisite font pairings and immaculate photography. While the desktop version of this site’s navigation menu is a classic horizontal list at the top of the page, this feature is summed up into the much smaller hamburger menu on mobile. When clicked, it opens up into a fullscreen menu that’s easier to both read and click on small devices. A carousel banner in the top fold of the mobile website showcases ethereal snapshots of weddings and creates a luxe feel—setting the tone for Deligny’s style and brand. 10. Hollie Fuller British illustrator and maker Hollie Fuller puts the Wix Pro Gallery to good use on her illustration portfolio, showcasing her various projects in a neat and mobile-optimized layout. Each of the illustrations on the homepage leads to an inner project page, where additional pieces and a brief textual description of her work can be found. On her About page , Hollie adds a picture of herself alongside listings of past media features and clients she’s worked with. Introducing the real-life person behind the work is a good practice for building a personal brand and enhancing your credibility and relatability. 11. Noni Ceramica Operating from Brazil, this family-owned eCommerce website shows off its ceramic dishes using subtle header scrolling effects, adding a sense of depth to the homepage. A prominent CTA button leads visitors to their online store, where shoppers can scroll through product photography shots of the dishes in both a neutral studio environment and put to use with delicious-looking foods. The brand’s logo design is geometric and typographic, in line with current logo trends. The logo is proudly displayed on the top fold of this mobile website’s homepage. In the inner pages, it appears at the bottom of the page, linking back to the homepage for ease of navigation. 12. Michelle Carlos South African visual artist Michelle Carlos’ mobile website launches into an astounding splash page: her hand-painted work fills the screen, with her logo and expertise placed on top of it. This page helps set the tone for the rest of the website, cueing visitors in on the type of content they can expect to find inside. On top of showcasing her illustrations, designs and paintings, Michelle has also used her website to create a blog . Here, she shares anything from Photoshop tips to recipes accompanied by her artwork. Her blog logo is the same as her website logo, helping this art and design portfolio maintain a unified look. Carlos also adds a unique feature to her online shop: a place for free downloadable color sheets. She instructs users to use them only for their “own creative me-time,” and encourages them to use a hashtag to tag her on Instagram—a creative and meaningful way to build a community and strengthen her online presence. 13. Brown Owl Collective This British web design company’s graphic design portfolio has very little text on its homepage. With just a succinct mission statement, “Brave by design, tangible in results,” and a CTA button calling visitors to explore their works, the page is filled almost entirely with images. Using gallery hover effects, the name of each project only shows up once the image is clicked. This minimizes the number of elements on screen, while still conveying all of the relevant information from the get-go. 14. Piergiorgio Del Ben This portfolio website launches with a bold welcome screen to greet visitors and instantly get to know the artist. Del Ben uses a high-quality image file that fits the format perfectly, showcasing the textured brush strokes and delicate details of his work. He almost creates an illusion of an art exhibition hanging in a gallery (impressively, all within a mobile screen). With a simple, clear menu that helps visitors navigate to his artist statement, his works, news publications and contact information, this mobile website has a very focused intent: to showcase the artist and his craft. Del Ben also makes use of his social media links directly on the homepage, creating another gateway to display his pieces. 15. Studio 19 For a business committed to movement, Studio 19's mobile website perfectly captures the feeling of fluidity—the essence of the dance studio located in the UK. Users are greeted in the first fold with videos highlighting different dance techniques, everything from ballet and tap, to musical theater and hip hop. The mobile website design includes a lot of motion, both in the video reel and the animated logo, to captivate visitors and feel the energy. With a straightforward CTA to Book a free trial , Studio 19 makes it easy for visitors to sign up. They go one step further and include a clear calendar of their upcoming class schedule to encourage sign-ups and keep the momentum going. Why is mobile website friendly so design important? Mobile website design is incredibly important in a world where studies show mobile users are on the rise over desktop and in a big way. Semrush calculated in 2023 that mobile sites recieve more traffic than desktop - 40 billion to 10 billion. With mobile sites matter more than ever, getting your mobile website design right is also more important than ever and here's why: Mobile-first indexing Google has transitioned to mobile-first indexing, which means they primarily use the mobile version of your website to rank it in search results. This means that if your website isn't mobile-friendly, you'll likely see a significant drop in organic traffic. Increased mobile usage The majority of internet browsing now happens on mobile devices. In 2023, over 58% of all web traffic came from smartphones and tablets. This means that if your website isn't optimized for mobile devices, you're missing out on a huge potential audience. Improved user experience A well-designed mobile website will be easy to navigate and use on a small screen. This will lead to a better user experience, which can result in higher engagement, conversion rates and customer satisfaction. Faster loading times Mobile users are impatient. If your website takes too long to load, they're likely to click away and go somewhere else. A mobile-friendly designed website will be optimized for fast loading times, which will keep your users happy. Increased brand awareness A mobile-friendly website will help you reach a wider audience and increase brand awareness. This is especially important if you're targeting a younger demographic, as they are more likely to use their smartphones and tablets to access the internet. Increased sales If you sell products or services online, a mobile-friendly website is essential. This is because mobile users are more likely to make purchases on their smartphones and tablets than on desktop computers. Improved customer service A mobile-friendly website can help you provide better customer service. You can use your website to answer customer questions, provide product information and offer support. Future-proofing your business As mobile technology continues to evolve, it's important to have a website that can keep up. Mobile friendly website design will ensure that your business is ready for the future. Best mobile web design practices There’s more to mobile friendly website design than just a shrunken-down version of your desktop site. In fact, many suggest that mobile-first design is actually more important than the desktop version, especially since more people are accessing the internet only from their mobile devices. According to InVision , “Designing and prototyping your websites for mobile devices first helps you ensure that your users’ experience is seamless on any device.” If you’re building your site on Wix, you can rest assured that all the website templates come with an adaption for making your website mobile . In addition, your site will automatically be converted into a mobile-friendly view with optimized font sizes, images, and more. Considering the responsive vs adaptive design debate, this is generally the best option for beginners. The following mobile friendly website design practices can help you: Optimize mobile-first indexing Since the implementation of Google’s mobile-first index back in 2015, a website’s search result ranking is primarily determined based on its mobile version. As a result, improving your website’s mobile version—in terms of performance, design and page loading time—has become a paramount SEO practice. You can read more on Google’s mobile-first indexing best practices . Minimize page elements Due to the limited amount of space on mobile screens, not all of the text and visual content on your desktop design should find their way into the mobile version. Hide page elements in order to remove anything that isn’t absolutely necessary and directly contributes to your message. Utilize CTAs Without the luxury of a mouse and a keyboard, mobile navigation is performed with our fingertips. This requires navigation to be extremely prominent and always within reach. Your call-to-actions and other buttons should stand out, be easy to click and strategically placed. Use a "Back to Top" button Allow site visitors to instantly scroll back to the top of your page with a Back to Top button, which can also be fully customized. Link the logo back to the homepage This important navigation practice lets site visitors get back to your homepage with a click at any point while browsing your site. Scale down the menu Even if your desktop website has a classic, longer navigation menu, make sure to go for a mobile menu on smaller devices. A good way to go is the hamburger menu . This is an icon made up of three horizontal lines that opens up into a menu when clicked. Another idea to consider is a Quick Action Bar , making the most important actions clearly accessible. Take advantage of mobile features The use of unique mobile design features can help boost your mobile site and give your visitors a smoother experience. Some ideas include: a branded welcome screen to greet visitors to a professional welcome, mobile website animations to liven up your site and a customized mobile menu for a fully cohesive design. You can also make use of beautiful gallery layouts, scrolling effects and the Branded App by Wix to streamline your mobile experience for your users. Learn more: Monochromatic web design Mobile website design FAQ How do I create a mobile website design? There are several ways to create a mobile website design. Here are a few options: Use a mobile website builder : Website builders make it easy to create a mobile-friendly website without any coding knowledge. Wix offers drag-and-drop interfaces and pre-designed templates that you can customize to fit your needs. Hire a web designer : If you have a specific vision for your mobile website, you may want to hire a professional web designer to create it for you. This can be a more expensive option, but it will ensure that your website is exactly what you want it to be. Do it yourself: If you're comfortable with coding, you can create your own mobile website using HTML, CSS and JavaScript. This option gives you the most flexibility but it also requires the most technical knowledge. What website design is mobile friendly? A mobile-friendly website design is one that is optimized for viewing on a small screen. This means that the website should be: Responsive: This means that the website should automatically adjust its layout to fit the screen size of the device it is being viewed on. Simple: The website should have a clean and uncluttered design with easy-to-read text and large buttons. Fast-loading: The website should load quickly, even on a slow internet connection. Easy to navigate: The website should have a clear and intuitive navigation system that makes it easy for users to find what they are looking for. What is the best design for a mobile site? There is no one-size-fits-all answer to this question. The best design for a mobile site will vary depending on the specific needs of your business and your target audience. However, there are some general best practices that you can follow: Use a single-column layout: This will make it easier for users to read your content on a small screen. Use large fonts: This will make your text easier to read. Use high-quality images: Images can help to break up your text and make your website more visually appealing. However, they should be optimized for mobile devices to avoid slowing down your website. Use a call to action: Tell users what you want them to do next, whether it's subscribing to your newsletter, making a purchase or contacting you for more information. Test your website on different devices: Make sure your website looks and functions properly on all types of devices, including smartphones, tablets and desktop computers. How much does it cost to build a mobile website? The cost of building a mobile website can vary widely depending on several factors, including: Complexity: A simple website with basic features will be less expensive to build than a complex website with a lot of features. Platform: Building a website from scratch using code will be more expensive than using a website builder. Designer/developer: The experience and hourly rate of the designer/developer you hire will impact the total cost. Features: Additional features such as eCommerce functionality, custom animations and complex integrations will increase the cost. Here's a rough breakdown of the typical cost ranges for different types of mobile websites: Basic Mobile Website: $500 - $2,000 Mid-Range Mobile Website: $2,000 - $10,000 Complex Mobile Website: $10,000 - $100,000+ What are the main differences between mobile and desktop sites? Mobile sites are designed for smaller screens, with simplified navigation, larger touch-friendly buttons and faster loading times. They prioritize essential content and often use vertical scrolling. Desktop sites, on the other hand, cater to larger screens, offering more complex layouts, detailed content and multiple navigation options. Mobile URLs vs desktop URLs, is there any difference? Desktop and mobile URLs can differ based on site configurations. Some websites use separate URLs for mobile (e.g., "m.example.com" for mobile and "www.example.com" for desktop), while others employ responsive design with the same URL that adapts to the device. Separate URLs allow tailored content for each device but responsive design offers a seamless experience by dynamically adjusting layout and content without changing the URL. Separate URLs are less and less common however. What might the future of mobile websites look like? The future of mobile websites is likely to be increasingly focused on enhancing the user experience, with more emphasis on speed, accessibility and seamless integration with mobile apps. Progressive Web Apps (PWAs) are likely to become more popular, for app-like functionality without downloads. Advances in AI and machine learning will personalize online content more and more, while responsive and adaptive designs will evolve so that websites work well on various devices, including wearables and foldable screens.

Small businesses are a lot like snowflakes. No two are exactly alike. But there is one thing that they all should have in common: an attractive and informative website. Whether you run a bakery, offer consulting services or sell dog toys, a business website serves as your virtual front door. It introduces your work to a ready-made audience that’s already looking for exactly what you offer. The proof is in the data: 81% of shoppers today choose to research a business online before they buy a product or service. So, if you’re wondering “Does my business need a website?,” the answer is a resounding yes. Let’s review nine reasons why every small business needs a website. Does my business need a website? 10 reasons why it does It’s easy to create It streamlines your operations It helps establish credibility It raises your Google-ability It delivers powerful social proof It showcases your products or services It establishes your brand It makes you easy to reach It helps define your offerings—and your audience It gives you full control 01. It’s easy to create In the past, building a website was intimidating to many small business owners. Many worried that they didn’t have the technical skills needed to pull off such an undertaking. Others thought the process of creating a website would consume too much of their valuable time. Still others believed that launching and maintaining a website would be way too expensive. But today, creating and maintaining your own website is quick, easy and affordable, thanks to the best website builders for small businesses . These platforms walk you through every step of how to make a business website . You don’t need to know how to code—in fact, you don’t need any technological knowledge at all. Starting is simple. Wix offers over 2,000 pre-built templates for every industry—eCommerce, restaurants, construction and more. Just choose one of the free website themes that fits your industry and style, then customize the template by adding your products or services, photos, videos, contact information and anything else you’d like to include. Even if you’re short on time or hitting a creative roadblock, Wix’s host of AI website building tools can tackle everything from descriptions and content to page layout, image creation and even your domain name. Once you hit publish, your business website will be live for the world to see. And for added peace of mind, you get free and reliable web hosting, 24/7 security monitoring and full customer support with Wix. Learn more: Small business website statistics 02. It streamlines your operations Sure, your website is where you’ll share information about your products or services with your customers. But did you know that modern business websites also allow you to improve your company’s organizational efficiency? This level of customization and control is only as good as your website builder, and with Wix, the secret sauce is in the plethora of flexible built-in tools that streamline every step of running a business. Starting an online store? You’ll want to add a card payment solution so shoppers can check out with their method of choice. Opening a yoga studio? Booking software will help your clients schedule time with you online, saving you hours of manual work. Looking for fully integrated email marketing , customer chat or event management systems you can run from your website dashboard? All of this and more is built in with Wix, offering a comprehensive, unique and fully customizable solution to business operations. The Wix App Market offers more than 300 native solutions and third-party integrations to choose from. Some are free; others carry an additional cost. 03. It builds credibility All good businesses are built on a foundation of trust. Having a website allows you to build credibility with your customers, clients and business partners, giving them confidence that they’re engaging with a professional company. You can further build higher levels of trust by including any relevant awards or accreditation on your website. Another smart move: creating blog posts, videos or other content aimed to educate your audience. This shows customers that you care about their needs and genuinely want to help them solve their problems with your product or service. You can easily start a blog with Wix as a standalone entity or addition to your website. 04. It raises your Google-ability Google accounts for a whopping 96.7% of all search engine traffic , and more than half of shoppers use Google to discover or find new brands. Your small business will be missing out on a significant piece of that traffic without a website. The higher your website ranks on Google—or any other search engine—the more potential customers your business will attract. By creating a website, you can give yourself a platform for creating content that reinforces your branding and your SEO strategy. Raising your visibility online requires consistent publishing, outreach and strategic targeting, and in creating a website that you fully own, you can make sure that traffic is funneled to pages that matter most for conversion potential. 05. It delivers powerful social proof Let’s say you operate a hair styling business. One of your clients goes to a party. Three of the party’s guests rave about her hairdo. She tells them that she used your salon, and they soon become your customers, too. That’s the power of word-of-mouth marketing. But today, it doesn’t only happen in person—it also happens online through customer reviews. When you open a business website, you can feature reviews and testimonials prominently on your homepage, offering social proof that yours is a company people adore. Online reviews are powerful. They’re read by 93% of consumers before making a buying decision. And if you don’t have a website with online reviews, you could be losing customers: eight out of 10 consumers say they’re less likely to buy a product with zero reviews. Social proof can take many forms beyond customer reviews. It can also include case studies, testimonials and social media posts. And if you’re wondering how to make all of those positive social media comments appear directly on your website, Wix’s built-in review tool lets you manage and reply to reviews right from your site dashboard. There are also several Wix Market apps that can help you make it happen. For inspiration, see Alaskan King Bed Company's use of real featured reviews on its website. 06. It showcases your products or services No matter what kind of small business you operate, your website offers you an ideal platform to display your unique work. Are you an eCommerce business owner? You can fill your website with high-end photography that displays your products in their very best light from every angle imaginable. You can also create videos that show your customers how your products will fit into their daily lifestyle. If you’re a creative—such as a graphic designer, content creator or artist—you can use your website as a portfolio that showcases your most colorful prints, amazing designs or engaging content assets. Offering professional services as an accountant or HR consultant? You can create a bio that describes your unique expertise and educational background. If you’re one of those people who finds it difficult to brag about themselves, learn how to write a bio you can use on your website. For example, educators launching tutoring services or online courses can take inspiration from teacher website examples to learn how others present their offerings and build trust within their community. 07. It establishes your brand When you first researched how to start a business , you likely didn’t just want to start a company. Instead, you wanted to build a brand. Successful brands define the “why” behind a business, connecting a company’s mission and values to the personal beliefs held by its potential customers and clients. Research shows that having a strong brand creates powerful business results. Eighty-two percent of consumers say they buy from brands that stand for a greater mission or purpose. Another 67% say the brands they buy from make them a better person. Your website is the best place to bring your unique brand to life and explain how you’ll make life better for your customers and clients. You can use words and visuals to create a vibrant persona that communicates your company’s values, and in owning your own website, you’ll retain full control over your branding and the user experience (unlike third-party platforms or social media). This will help you carve a distinct place within your industry and deliver value that customers trust. 08. It makes you easy to reach The best business websites include a “Contact Us” page with the company’s email and phone number. An even better approach is to include your contact details in the header or footer so users can find them on any page of your website. A website also gives your business a launching pad to provide exceptional customer service. You can post your hours of business and create a list of frequently asked questions that will save your customers time and effort. If you have a brick-and-mortar business and serve local customers, you can add a map to your website so people can find your physical location easily. What’s more, you can use homepage banners to broadcast important news updates and time-sensitive discounts. You can also create landing pages that lead your customers directly to the products or services you want them to find the most. 09. It helps define your value proposition Your website is the perfect place for you to explain your company’s unique value proposition. In other words, why should customers choose you over your competitors? What problem do you solve for them? By using your website to educate your customers, you’ll set the foundation to build long-term relationships that will help your business grow. If you’re a handyperson, a property manager or run another service-related business, your website gives you a forum to show potential clients what they can expect. Start by explaining the challenge that your target audience is facing (“You just bought a fixer-upper, but you’re not handy,” or “You have multiple rental units and are stretched thin trying to manage them”). Then, explain how your services will meet their needs and why your company is the right one for them. It gives you full control Owning your own website is all about freedom and control. Unlike social media pages or third-party platforms where you have to play by someone else’s rules, your website lets you decide how everything looks and feels. You call the shots on your content, your branding, your domain name and every detail of the experience your visitors have. With Wix, this kind of ownership is both simple and secure. You don’t have to stress about surprise algorithm changes, platform updates or having your account suddenly suspended. It’s your website, so you decide what visitors see, when they see it and how your business is presented. That control means your online space grows right alongside you—no surprises, no limits, just exactly what you want. Updating your design, trying out a new product or posting fresh content is always in your hands. Why create a business website (and not just rely on social media)? For many small business owners it can be tempting to rely solely on social media to run and manage your business. And if social media is where of your marketing, or even sales happen, it's a valid question. There are however several benefits to having a business website that you can miss as a business with just social media. A website offers more control, credibility and stability than social media alone and here's why: Ownership and control : You own your website, unlike social media accounts, which are subject to algorithm changes and platform policies. You own all the content on your website, which isn't necessarily true with social media. Learn more: Website vs social media. Credibility and trust : Customers may see businesses with websites as more legitimate and professional. Especially if your site is true to and consistent with your branding. SEO : A website helps you rank on search engines, making it easier for potential customers to find you. This is important for discoverability but can also lead to sales. Customization and branding : You have full control over design, content, and functionality to match your brand identity. Stability : Social platforms change, shut down or restrict reach but your website remains a stable home for your business. Does my business need a website FAQ Is a website necessary for business? Yes. A website builds credibility, makes you easy to find on Google and helps AI tools like GPT or Gemini pull the right information about your business when people search. What happens if a business does not have a website? You risk losing customers who can’t find you online. Without a site, competitors show up first and AI assistants may fill the gap with incomplete or outdated info. Can I start a business without a website? You can, but it limits growth. Social media helps, but only a website gives you full control and makes sure search engines share accurate details about you. Why would a company not have a website? Some rely on referrals or think websites cost too much. But free website themes make it easy to start and give customers a reliable place to learn about you. Can I get a free website for my business? Yes. Free website builders like Wix let you launch quickly, test ideas, and get your business visible in search without upfront costs. Wix also gives you free website themes, built-in SEO tools, and easy editing so you can customize your site as your business grows.

Turn your ideas into a website you love with Wix →   Every great business idea deserves—and requires—a great business website. And while there was a time when learning how to build a website was a complex, time consuming and expensive process, those days are long behind us. Now, website creation is accessible to everyone, no matter how tech savvy (or tech averse) you might be. With an intuitive, user-friendly website builder like Wix, anyone can learn how to make a business website complete with fully customizable features, AI tools, enterprise-grade security and built-in options for managing and growing your business. All it takes is 10 simple steps. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: how to make a business website You can build a complete, professional business website with Wix in 10 simple steps—no coding needed. Start with one of 2,000+ customizable templates, get free secure hosting and connect your domain. Add essential pages like Home, About, Contact and Store, then fill them with content that works—blogs, testimonials and visuals. Make your site mobile-friendly, easy to navigate and optimized for SEO. Use built-in tools like AI text, CRM, analytics, email marketing and social integrations to grow your business. Try a one-page site or dedicated landing page if you're just starting out, and experiment with AI features to speed up the process. Add legal pages like a privacy policy and keep things fresh with regular updates so your site stays relevant, trustworthy and ready to scale. Types of business websites and what they need Type of website & examples Key pages and features to include Basic website features (included in all sites) Homepage, About page, Contact page, Privacy policy, Terms and conditions, Calls to action (CTAs), SEO basics, Mobile-friendly design, Social media links Service business (consultants, lawyers, coaches, freelancers) Services page, Testimonials, Online booking or inquiry form, CRM or lead capture forms Online store / eCommerce (retail shops, boutiques, handmade goods sellers) Shop and product pages, Cart and checkout, Payment options, Return and refund policy, Inventory management, Customer reviews Local business (restaurants, salons, gyms, repair shops) Menu or Services page, Map and phone number on Contact page, Online booking or reservation system, Testimonials Portfolio or creative professional (photographers, designers, artists, writers) Portfolio or work samples, Blog (optional), Newsletter signup, Testimonials Blog or content site (personal bloggers, industry news, influencers) Blog page, Categories and tags for posts, Newsletter signup, Comment system Nonprofit or community organization (charities, clubs, advocacy groups) Mission and values page, Events page, Volunteer or donation page, Donation/payment options How to make a business website in 10 steps Pick a business website template Choose a web host and domain name Optimize for SEO Focus on the user experience Build relevant pages Fill your site with rich content Implement a strong CRM Include a privacy policy Promote your site Track web performance 01. Pick a business website template Start by taking a look through our top picks for some of the best business websites and best business website examples . This will give you some inspiration ahead of creating your own. If you’re just starting a business , Wix offers hundreds of professionally designed, fully customizable business website templates based on industry research, from finance to farming and everything in between. (There’s a reason it’s lauded as one of the best website builders for small businesses .) Choose a template that works for your business As you set out to choose a template, browse through the different categories to find the best match for your business goals and personality. It could be a tech startup site, a construction company website or something else entirely—but the look and feel should match your style. Think modern, minimal, bold or even retro. Also consider what pages and features your business needs most. Dafna Rabin, template design team lead with Wix, suggests making this your first step. Next, Dafna suggests thinking about the kind of content you plan to add to your site and choosing a template that supports it. Are you planning to write a blog? Do you want a big image or video at the top of your homepage? The story your content tells about your business should shape the layout you go with. Create your site from start to finish with Wix's website builder . “Think about the flow of the content and the story that you want to tell your users,” Dafna recommends. “What is the first thing they see? What is the second? What is the main call to action (CTA) that you need on your website? What is the most important information that you want your users to see?” Finally, your template should accurately reflect your brand. “Make sure you fit the website to your brand colors and that your logo is well positioned,” Rabin advises. Learn more: Website vs CMS 02. Choose a web host and domain name To get online, you need a web hosting provider for others to discover your website. If you’re looking for the best website hosting for small businesses , Wix offers free web hosting that’s protected and reliable, with 24/7 security monitoring and integrated SSL certificates to keep customers safe. It also boosts an impressive 99.9% uptime, meaning your site will stay up and running on secure and stable networks. Next, you’ll need to get a domain name , also known as your website address, and connect it to your hosting provider. Selecting a strong domain name will add credibility to your business site and provide visibility for your brand. Ideally, it should match your business name for consistency. If you’re stuck on the naming front, try Wix’s free Business Name Generator and domain name search tool to see what’s available. Need help finding a catchy title for your domain name? Use Wix domain name generator  for inspiration and ideas that will help your business site stand out. Best practices when picking a domain name: Make it easy to pronounce and spell : Your domain name should be easily shareable and understandable. Keep it brief : Shorter names are user-friendly and easier to remember. Typing a lengthy name into the address bar is more susceptible to typos than a short name. Be unique and consistent : You want to stand out against the crowd. It’s also a good idea to keep your domain name in line with your brand, paving the way for a cohesive online presence. Avoid numbers and hyphens : These are often too confusing (is it 5 or five?) or difficult to remember. Hyphens, in particular, are easy to misplace when typing. Consider what domain extension you want to use: .de domain .xyz domain .co domain .store domain .info domain Build your business website  today with Wix. 03. Optimize for SEO SEO, or search engine optimization, helps your website show up when people search for things related to your business. As Rebecca Tomasis, SEO expert for Wix Blogs, puts it: “The higher you rank in search, and the more keywords you rank for—the greater your visibility, traffic and potential for conversions or sales.” You don’t need to know everything right away, but you can start with a few basic strategies to help your site get found on Google: Find relevant keywords : You’ll need to do keyword research to better understand what your potential customers search for—the exact phrases or words they use to find specific products, services and solutions. Implementing these keywords naturally on your website, from the page heading and content to the image alt text, will help improve your rank in relevant search results. "Make sure your content is helpful and answers the intent behind the search term as directly and as clearly as possible," advises Rebecca. Improve your website performance : Website performance impacts your site’s position on search engine results. Your web pages should fully load or display in both desktop and mobile browsers in one to two seconds. Some ways to improve your website performance include uploading correct image sizes, for example, using JPEG files over PNG, and avoiding overloading your web pages with content. Add a meta description : This is the short summary of your website that appears below your URL in search results or social shares. Having strong, keyword-optimized meta description copy can enhance your website’s click-through rate, boosting your chances of ranking higher in search engine results. There are a number of robust Wix SEO tools you can use to start optimizing your website right out of the box, including customized structured data markup, a flexible URL redirect manager and integration with Google Search Console and Semrush. 04. Focus on the user experience An effective website design will influence how your customers perceive you and your brand. Moreover, creating a good user experience can help your visitors feel satisfied with your business and can positively affect your website’s traffic, conversion and bounce rates. When you're done editing your website, check how it feels live. “You need to check it in the browser; check how it looks and scrolls,” says Dafna. “Check it on mobile (which a lot of times people forget to do). Check it in other screen resolutions and make sure everything is visible, everything is accessible and people can read it.” Mobile devices account for more than half of web traffic worldwide , so it you’ll definitely want to consider how visitors view this version of your site. Wix’s mobile editor will show you how your site design looks on mobile view so you can optimize your pages accordingly. Additionally, you’ll want to pay attention to the following: Navigation menu : Website navigation can make or break a user’s experience. To optimize navigation and satisfy visitors, choose the right menu for your audience and site. A classic menu sits at the top of every page (the site’s header), while mobile navigation design often uses a hamburger icon as a mobile menu to keep things clean and easy to tap on smaller screens. Calls to action (CTA) : A CTA button is an element with the goal of getting people to take a certain action, such as “contact,” “buy,” “subscribe” or “submit.” An effective CTA depends on the text, color, size, shape and even placement on your site, all of which entice a user to click and move towards making a purchase or filling a contact form. For help writing CTAs that get clicks and choosing the right style for your button, check out how to write a CTA that converts . You can also see real CTA examples  to find what fits your site best. Social media links : The social media icons or links displayed on your site can affect the user experience. You can add X (formerly Twitter), Facebook or Instagram icons in your copy to help visitors further engage with your business. Place them prominently in headers and footers as reminders to visitors, or integrate live social media feeds. Additionally, you can implement a social bar to your site, linking visitors directly to any of your social channels. If you need additional features and functionality, the Wix App Market offers hundreds of solutions for third-party integrations for your business. And, if you need different—or more—visual assets, you don’t have to turn farther than your Wix site editor. “We have this huge content library that you can go to and find thousands of assets: images, videos, stickers, icons, everything you need for many different types of businesses and industries,” Dafna notes. And, all assets are available in resolutions that work across multiple screens. Wix user spotlight : Serving people throughout North and South Carolina, The Law Office of David McWilliam specializes in family law, estate planning and mediation. The firm’s website features a clean, user-friendly design with clear navigation and call-to-action buttons that are easy to read and find. 05. Build relevant pages In learning how to create a website , you’ll discover that having multiple pages is a must for your business. This allows you to cover a broad range of content, products or services and nearly every nut and bolt of your venture. Consider these essential pages when deciding what to include on a business website: Homepage : Think of your homepage like the front door to your business—it should be clear, welcoming and give people a reason to stick around. Use strong visuals, easy-to-read text and simple navigation. Add call to action buttons in the right spots to help visitors know what to do next, like explore your services or get in touch. About : People want to know who they’re doing business with. Use your About page to share your story—what you do, what sets you apart and why it matters. Include your values, mission and a bit about your background. If you run a small business, adding a short professional bio can also help build trust. Not sure where to begin? Wix's AI text generator can create an "About" page for you in seconds. Our guide to how to write a bio can also help. Contact : A contact page is the best way for potential customers to get in touch with you. This page should include all your contact information, such as location, business phone number , social media links, business email address and a short contact form. Learn more: Does Wix have email for my business? Online store : With online sales on the rise , it has become essential for many businesses to adapt to an eCommerce model. Building an online store comes with several benefits, as advanced web tools can help you manage and scale your small business. These include everything from managing order fulfillment and creating a customized checkout experience for customers to accepting payments . Once you’ve decided how to make your eCommerce site , you’ll be able to streamline all your operations from a single powerful dashboard—on desktop and mobile. Bookings page : If you’re a service provider, you know that extending convenience and efficiency to potential clients is a crucial part of your business. Adding an online scheduling software to your site will allow you to seamlessly accept bookings and payments. An all-in-one booking solution lets you manage your calendars for clients and staff, plus sell membership plans, subscriptions and open trial sessions. It also allows you to host sessions via Zoom, enabling you to reach larger audiences and build your clientele. Legal pages : As a business website you'll need to include several important pages on your site. You should also check in the country your business is registered in to make sure you're not missing anything you should have. You'll need a privacy policy page (explaining how you collect, use and protect user data on your site), a terms and conditions page, a page or section on your privacy page concerning your cookie policy and how you use cookies on your site, a disclaimer limiting your liability, a GDPR compliance statement (if you have or target EU customers), a copyright notice and clear contact information. All legal pages should be easily accessible and written in clear, understandable language. Wix user spotlight : Next Door Alliance offers comprehensive customer support and administrative services for businesses, including reputation management, human resources, quality control and more. NDA’s business website features a top navigation with key pages of interest: "Home," "About NDA," "Our Services," "Our Vision," "Contact" and "Career Opportunities." From this navigation, potential clients can learn valuable information about the company’s history, experience and offerings. 06. Fill your site with rich content Having quality, fresh content on your website not only encourages visitors to return to you, but also signals to search engines that your site includes up-to-date information. As you start thinking about incorporating or writing website content that drives traffic and engages your target market, consider these forms of content on your website: Blog Many businesses create business blogs, providing insights into their field of expertise and sharing content with their clients. Bloggers write and post articles—dedicated to specific subject matter—that often serve as a platform for active online discussions. You’ll want to prioritize and choose relevant blog post topics that resonate with your audience and can establish you as a voice in your industry. Compelling blog content can also draw new audiences to your brand. For example, if you make and sell wine, a blog post about “How to store wine at home” can capture new audiences and introduce your brand in the process. Wondering how to make a blog ? Wix has got you covered with hundreds of blog templates , built-in SEO features and marketing tools that will allow you to scale your content, your brand and your business. Give the Wix blog maker a spin to see for yourself. Testimonials Testimonials usually come from customers, peers or anyone who has benefited from your offerings or work. Incorporating testimonials into your website helps boost your business’s credibility and build trust among clients. This is crucial, since potential clients can assess if you will meet their needs based upon others’ experiences. With different testimonials out there, most businesses use customer quotes as they’re easy to obtain. Just ask a customer directly for one. You can place testimonials in just about any section of your website, including the home page, product or service page, or even a dedicated testimonial page. Here are some tips to help you plan your content: Engage with customers to identify relevant topics: Talk directly to your customers and pay attention to their questions, feedback and concerns. Observe social media platforms to uncover trending topics and discussions relevant to your industry, then craft content that addresses these interests. Answer common search questions: Think about the questions your audience is likely typing into search engines. Create content that provides direct, helpful answers and positions your website as an expert resource they can rely on. Collaborate with industry experts: Partner with professionals in your field to generate guest content or share fresh insights. This not only boosts credibility but introduces your business to a broader audience through the expert’s connections. Use analytics to fine-tune your strategy: Monitor your content’s performance using analytics tools. Pay attention to metrics like visitor engagement, time spent on pages and conversion rates to identify what’s working and where adjustments are needed. Target evergreen and trend-driven content: Focus on a mix of lasting topics that provide continuous value and trendy subjects that attract immediate attention. This balance keeps your audience engaged, whether they’re seeking timeless advice or up-to-date industry news. Wix user spotlight : Registered dietician Nathalie Rhone owns and operates Nutrition by Nathalie throughout the Greenwich, Connecticut and New York City areas, offering everything from refrigerator makeovers to functional lab testing. Nathalie’s blog adds engaging content to her website by sharing healthy recipes and photos, while her “Success Stories” page features client testimonials praising her services. 07. Implement a strong CRM Once you realize that your business needs a website , you’ll also discover that you need solid customer relationship management (CRM) to build long-term rapport and capture more leads. Once connected to your website, a CRM provides you with marketing and sales force automation, as well as customer contact and project management. Wix offers a complete, powerful and free CRM software that can be easily integrated with your website. The tool includes a wide range of advanced features, such as forms to collect key contact details like emails, leads and testimonials. You might also want to consider using AI agents to improve how you run your business through your website. Wix's AI Custom Agent is a no-code platform that lets you create personalized AI assistants aka agents without technical expertise. Your custom agent will work autonomously to drive growth and can be built to automatically send targeted coupon codes to win back inactive customers or to monitor inventory levels to prevent stockouts or it can be built to implement dynamic pricing for underperforming products. You can setup an AI agent tailored to your business requirements and free yourself to focus on strategic decisions while your digital assistant handles routine but critical tasks. 08. Include a privacy policy Many countries around the world require businesses to disclose how they collect, handle and process visitor data. In turn, users have become more protective of their personal data and concerned about how companies use it. As a result, it’s crucial that you write a privacy policy for your website explaining how and why you gather visitor information. This transparent, upfront communication will establish trust with your users. You can also install a permission banner for cookies. 09. Promote your business site After you build a business website, you’ll notice that you’ve also created a hub of all your digital marketing efforts. You can use your site to increase your business’s exposure to prospective clients by applying a couple of these low-investment and effective marketing strategies: Email marketing : This targeted communication generates conversions and develops relationships with customers. Additional benefits include building engagement with your brand, driving traffic to your site and promoting your business. A robust email marketing service, like the one from Wix, allows you to create and send various types of email campaigns and customize them for your target audience. A Hubspot study in 2024 found that 43% of marketers believe email brings the highest ROI from their efforts with the medium. Social media marketing : Today, many businesses leverage the power of social media and reach out to mass audiences from across the world through platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest and X. With social media marketing, you can regularly promote and share content around your business in the form of live streaming, user generated content, stories or posting in specific groups. What’s more, you can create and manage both Facebook and Instagram Ads from your Wix eCommerce dashboard. The same Hubspot study found that 63% of marketers believe that social media drives the highest ROI on their marketing efforts. 10. Track web performance To fully understand your site’s performance, turn to web analytics tools and dive deeper into your site’s traffic trends. Visitor behavior can clue you into where your users come from, how they got to your site and which pages they stay on for longer periods of time. Wix Analytics is a useful tool for gleaning these insights, providing an in-depth look into your site’s traffic trends, content performance and visitor behavior. Once you have a better understanding of your visitors—first time or returning—you can make data-driven decisions on what your site needs in order to improve overall performance. How AI can speed up building your business website Many website builders now include AI assistants that ask you a few questions about your business and automatically create a website layout, color scheme and even write some of the content for you. For example, a small florist could answer questions about their style, services and favorite colors then get a ready-made website to customize instead of starting from scratch. Beyond design, AI can help generate blog posts, product descriptions, social media captions and more, saving hours of writing and brainstorming. Imagine a personal trainer using AI to quickly create workout program descriptions or a craft shop owner generating unique product listings without struggling over every word. If you want to test the waters, start by trying an AI-powered website builder or content generators and see how much easier it makes your launch. AI won’t replace your unique touch but it’s a powerful helper that can get your site live faster and with less hassle. Learn more : How to create a website with AI Landing page vs full business website: Which one should you choose? Not every business needs a full website with multiple pages. Sometimes, a landing page is all you need. A landing page is a simple single page designed to focus on one goal like collecting email addresses, promoting a new product or driving sign-ups for an event. For example, if you’re launching a new fitness coaching program and want to gather interested clients quickly, a landing page with a clear offer and signup form can do the job. It’s fast to build, easy to update and great for testing ideas without investing too much time or money upfront. On the other hand, a full website is better for businesses that need space to tell their story, showcase services, share customer reviews or run a blog. Think of a bakery that wants to show its menu, share baking tips and sell cakes online—that requires multiple pages to cover everything well. If your goal is long-term growth, SEO visibility and building trust with visitors, a full website is the way to go. For many small businesses, starting with a landing page and upgrading later works well. Learn more : Landing page vs website How to create a landing page Best landing page builders Can a one-page website work for my business? Yes, a single-page website can be a powerful and simple way to get online—especially if you want to keep things straightforward. These sites present all the key info visitors need on one scrollable page. For example, a freelance photographer might use a one-page site with a strong headline, a gallery of photos, client testimonials and a contact form. The key to a successful one-page website is to organize your content well and use anchor links so visitors can jump smoothly between sections like About, Services and Contact. This type of site works best for businesses or personal brands with a clear, focused message such as consultants, artists or small cafes with a simple menu. One-page sites aren’t perfect for businesses with lots of products or complex services but if your offering is simple and your goal is to get visitors to take one main action, this can be a smart, budget-friendly choice. Learn more : Website vs. one-page website How to create a one-page website Best one-page website builders One-page website examples How much does it cost to make a business website? The cost of making a business website can vary a lot depending on your needs and who builds it. If you use a website builder like Wix, you can get started for free or with a low monthly fee to cover your domain, hosting and premium features. This option works great if you want to build the site yourself using templates and drag-and-drop tools. It’s affordable and lets you scale your site as your business grows. If you hire a professional web designer or developer, costs can jump from a few hundred to several thousand dollars. This investment makes sense for businesses that want a fully custom look, complex features like online stores, booking systems or membership areas. Learn more: How much does a website cost? What are some emerging website design trends for businesses? Website design trends are constantly evolving, and businesses that stay ahead can create a stronger connection with their audience. One emerging trend is minimalist design with bold visuals. Clean layouts with plenty of white space help users focus on your content, while striking images or videos make a lasting impression. This combination keeps websites modern, professional and easy to navigate. Another growing trend is interactive and immersive experiences. Elements like micro-animations, scroll-triggered effects and interactive product showcases make browsing more engaging. These features help your visitors feel more connected to your brand and encourage them to spend more time exploring your website. Personalization and AI-driven content are also becoming essential for businesses. By tailoring recommendations, content or even navigation based on user behavior, websites feel more relevant and useful to each visitor. Combined with mobile-first design, fast loading times and accessibility best practices, these trends help businesses create websites that are not only visually appealing but also deliver a seamless and memorable user experience. How to build a business website FAQ How long does it take to create a business website? A simple website can be created in a few hours, while a more complex website may take several weeks or even months to complete. If you're building the website yourself, you can expect to spend at least a few hours on the design and layout. You also need to create content for your website, which can take some time, especially if you are writing all of the content yourself. Learn more: Small business website statistics How do I choose the right business website template? When choosing a website template, it's important to consider the following factors: The type of business you have The target audience for your website The overall style and tone you want to convey The features and functionality you need It's also important to choose a template that is responsive, meaning it will look good and function well on all devices, including desktop computers, laptops, tablets and smartphones. What should you include on your business website? The specific content of your business website will vary depending on the type of business you have. However, there are some general elements that all business websites should include: A homepage that introduces your business and what it does A contact page where visitors can get in touch with you About page that tells visitors more about your business and its team Services page that lists the services you offer Portfolio page that showcases your work Blog page where you can publish articles and other content related to your business You may also want to include additional pages on your website, such as an FAQ page, a pricing page or a careers page. How much does a business website cost? The cost of a website can vary depending on a number of factors, such as the size and complexity of the website, the features you need and who you hire to build the website. If you make the website yourself, that will cost less than hiring a web designer or developer. Do businesses really need a website? Yes, businesses really need a website in today's digital world. A website is a valuable marketing tool that can help businesses to reach new customers, increase sales and build a strong brand identity. Here are some of the benefits of having a website for your business: Increased visibility: A website makes your business visible to potential customers all over the world. People can easily find your website by searching for keywords related to your business on Google or other search engines. Credibility: A well-designed website gives your business a professional and credible image. This is important for building trust with potential customers. 24/7 availability: Your website is always available, even when your business is closed. This means that potential customers can learn more about your business and make purchases at any time. Lead generation: Your website can be used to generate leads by collecting contact information from visitors. This information can then be used to follow up with potential customers and promote your products or services. Sales: You can sell your products or services directly through your website. This can be a great way to increase sales and reach a wider audience. How do I create a free website for my small business? Creating a free website for your business is simpler than you might think, especially with platforms like Wix. Wix offers a user-friendly interface where you can select from a variety of templates, customize them to your liking and add your business content. Even if you're not tech-savvy, you can navigate the platform easily. How easy is making a website for my business? It will depend on what you need your business for. If it's to represent your business online or to serve as a marketing asset, you can get started by creating a website with Wix from a selection of pre-designed templates which is relatively easy. If you need a website to sell for your business, best to choose an ecommerce website builder and how easy it will be will depend on which platform you choose and how advanced you need your business website to be. Should I build a business website myself or hire a professional? Consider these points when deciding: DIY with Wix: User-friendly drag-and-drop editor Numerous customizable templates Lower cost Suitable for most sites Hire a professional: - Time-saving for you What's the best platform or CMS for building a business website? Wix is an excellent platform for building a business website and here's why: User-friendly drag-and-drop interface 800+ customizable templates for various industries Mobile-responsive designs Built-in SEO tools E-commerce capabilities App market for extended functionality Secure hosting and SSL certificate included Regular updates and new features 24/7 customer support Scalable plans for growing businesses What content should I include on my business website? Essential content for a business website can include: Clear homepage with value proposition "About Us" page detailing company history and mission Products/Services pages with descriptions and pricing Contact information and form Customer testimonials or case studies FAQ sections Blog for industry insights Team/Staff profiles Privacy policy and terms of service Call-to-action buttons throughout How can I make my website secure? To secure your Wix website you don't need to do anything initially due to it's enterprise grade security infrastructure which includes enabled HTTPS with free SSL certificate and auto backups, as well as 24/7 security monitoring. You can help your site security by implementing strong passwords, enabling two-factor authentication, limiting admin access and monitoring your site. How often should I update my business website? Regularly updating your business website is crucial, here's how you can go about doing it: Review content monthly for accuracy Update product/service information immediately when changes occur Add new blog posts weekly or bi-weekly Refresh design elements annually or in line with new branding efforts Update team/staff information as needed Check for broken links monthly Update testimonials/case studies quarterly Revise FAQs as new questions arise Seasonal updates for promotions/events

Bring your inspiration to life with a Wix website →   While catching the attention of your crush can be done with a simple “bend and snap” move (hello, Legally Blonde fans), attracting potential clients is a bit trickier. A well-designed law firm website can help. The right site clearly highlights your services, builds trust with client testimonials and case studies and makes it easy for visitors to get in touch. Yet 80% of legal websites haven’t been optimized for conversions , meaning many firms miss out on potential clients. Smart design, SEO and conversion-focused features ensure the right clients find you and take action. In this article, we’ve rounded up the best law firm websites and shared practical tips on how to create your own. These examples excel in user experience, branding and technical design—perfect inspiration for launching a new site or refreshing an existing one. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best law firm websites A law firm’s website often shapes a potential client’s first impression—so it needs to communicate credibility, clarity and confidence. This post rounds up standout law firm websites that manage to do just that, using thoughtful design, strategic messaging and strong user experience to build trust and drive inquiries. Alongside the examples, you’ll find practical tips for creating a site that reflects your firm’s values, explains your services clearly and helps prospective clients take the next step. How we selected the best law firm websites Selection criteria Why it matters Clear service messaging Helps clients quickly understand what the firm offers and who it serves Professional visual design Establishes credibility and sets the right tone Strong calls to action Encourages users to get in touch, request a consultation or learn more User-friendly navigation Makes it easy to find key pages like practice areas, attorney bios and contact info Mobile responsiveness Ensures accessibility and ease of use across all devices Attorney bios and credentials Builds trust by showcasing experience and expertise Consistent branding Keeps the site cohesive and reinforces the firm’s identity Fast load time and performance Enhances user experience and supports SEO 16 best law firm websites Now, let’s dive into the 18 best law firm website examples that set the bar for professional design and client-focused functionality. These best websites will inspire you with smart layouts, clear messaging, strong branding and user experiences that turn visitors into clients. Caudill Law Group Jameson Law Office Melanie J Bowbell Dave Lackey Mazzey Law David J. McWilliam Valentino Law Group MTK Law Group Ludeau Law Handle Law Ada Evans Chambers Vallone Law Offices The Hutt Law Firm Nevada Civil Rights Nicole Black Roller Law 01. Caudill Law Group Caudill Law Group ’s website stands out as one of the strongest law firm website examples, thanks to its recurring theme of being “your guide.” This phrasing positions the firm as more than a legal service provider by presenting them as a trusted ally who helps clients navigate complex legal issues. The approachable language makes visitors feel supported and understood, while the clear layout, direct messaging and easy contact options create a seamless user experience that reinforces the firm’s promise to guide clients with clarity and confidence. Like what you see? Build your own law firm website using this same template. Template name :   Start from scratch website template 02. Jameson Law Office With her areas of expertise written on the top fold, it’s instantly clear what Jennifer Jameson ’s practice is all about. As you scroll down this one-page website, you can read additional information on her experience and values. She’s also included a downloadable link of her CV, adding a professional edge to her site’s overall clean, aesthetic design. Like what you see? Build your own law firm website using this same template. Template name:   Law firm website template 03. Melanie J Bowbell Melanie J Bowbell ’s law firm website uses a soft color scheme made up of light and neutral tones, combined with a minimalistic design that evokes a sense of calm and professionalism. The lawyer’s area of specialization is clearly stated at the top of the page, placed on a strip that stays put while you scroll down. There’s also an online form, encouraging clients to get in touch right away. Like what you see? Build your own law firm website using this same template. Template name:   Fashion designer website template 04. Dave Lackey Dave Lackey  uses large text and a strong courthouse photo at the top of the page to set the right tone, ensuring there’s no confusion about what kind of site this is. The additional images below reinforce this by conveying a reliable work environment. Within each paragraph, Dave creates a clear sense of hierarchy with headers in a larger, distinct, all-caps font that stands out from the body text, making this a strong law firm website example. Like what you see? Build your own law firm website using this same template. Templa te name:   Coming soon landing page website template 05. Mazzey Law Mazzey Law  shows a clear understanding of smart one-page website design. By keeping things short and sweet, the site retains visitors' attention long enough to communicate its unique selling point. The “Our Vision” section is particularly well written; by empathizing with the struggles of the small business owners and entrepreneurs it targets, the firm establishes a connection with visitors before they even have time to type up a message. Like what you see? Build your own law firm website using this same template. Template nam e:   Law firm (elegant) website template 06. David J. McWilliam David J. McWilliam ’s law firm website immediately greets you with practical information on its areas of practice as well as a contact form. With a clickable phone number placed right at the top of the site and repeated throughout, the site is especially user friendly. Being easily contactable is likely to result in more clients reaching out to you, especially when you also include icons linking to your social media accounts, as this firm has done here. Like what you see? Build your own law firm website using this same template. Template name:   Law firm website template 07. Valentino Law Group Upon entering Valentino Law Group  law firm’s website , you’re struck with a color palette of gold and beige hues. Together with their use of high quality images in a slideshow gallery, this creates an elegant, upmarket look. Each section of their site includes a subtly designed CTA (call-to-action) button inviting you to find out more. Like what you see? Build your own law firm website using this same template. Template name:   Financial consulting company website template 08. MTK Law Group MTK Law Group 's law firm website features a powerful mission statement at the top of the homepage, presenting the firm as having clear and ambitious goals. Paired with a motivating background photo of sleek skyscrapers and a view of the sky, this message is amplified. They’ve also dedicated a section of their website to describing their vision, demonstrating that they take their profession seriously. Like what you see? Build your own law firm website using this same template. Template name:   Ice cream shop website template 09. Ludeau Law Ludeau Law exemplifies stellar branding, from its logo and slogan to its imagery and copy. Specializing in personal injury cases, Christopher Ludeau's brand ethos centers on championing the underdog and advocating for those often overlooked in the legal system. This message is powerfully reinforced in the testimonials section, where clients praise Christopher's direct approach and attentive listening skills, highlighting his commitment to clients who have been disregarded by other attorneys. Like what you see? Build your own law firm website using this same template. Template name:   Financial consulting company website template 10. Handle Law The design of the Handle Law website is an excellent demonstration of a conversion-focused approach. The first fold alone features three prominently placed call-to-action (CTA) buttons. These are designed to immediately engage visitors and guide them toward key actions. Additionally, the firm used Wix's lightbox feature to offer an interactive and attention-grabbing element that further enhances the potential for visitor engagement and conversion. Like what you see? Build your own law firm website using this same template. Template name:   Consulting firm (business) website template 11. Ada Evans Chambers Ada Evans Chambers ’ website immediately grabs attention with a full-screen video on the homepage, showcasing the chambers’ professionalism and presence in Sydney’s legal precinct. The sleek, modern design pairs the video with a clean layout that makes it easy to navigate between barristers, practice areas and contact details. Each barrister has a concise bio, giving the site a personal yet authoritative feel while the clear menu and accessible contact info ensure a user-friendly experience. This law firm website example combines dynamic visuals with straightforward information, effectively conveying expertise, credibility and approachability. Like what you see? Build your own law firm website using this same template. Template name:   Law firm website template 12. Vallone Law Offices Vallone Law Offices ' approach with their call-to-action (CTA) buttons is smart and user-centric. They present two options: a primary button leading to a contact form and a secondary one for direct phone contact. This design lets clients pick the way they're most comfortable getting in touch. Vallone Law Offices makes a significant impact with their imagery. On their "Services" page, each service is visually represented, boosting user comprehension and engagement. By combining descriptive text with pertinent images, the law firm website ensures even those who skim-read retain the messaging more effectively than they would with text alone. Like what you see? Build your own law firm website using this same template. Template name:   Financial consulting company (solid) website template 13. The Hutt Law Firm W ith a visually appealing layout and expert use of  parallax scrolling , the Hutt Law Firm ’s website is an excellent example of a simple, yet eye-catching design. They’ve also made their clients’ lives easier by offering the option of scheduling an appointment online, using the  Wix Bookings  system. Like what you see? Build your own law firm website using this same template. Template name:   Insurance firm (business) website template 14. Nevada Civil Rights Nevada Civil Rights  law firm cleverly offers free consultations on its homepage, which encourages potential clients to get in touch without worrying about the costs. This ease of access can significantly increase client engagement. Secondly, free consultations provide a no-risk opportunity for clients to understand the firm's expertise and approach, fostering trust and rapport right from the start. By removing the financial barrier for the first meeting, the firm not only broadens its reach but also demonstrates a commitment to accessible legal support. Wix's scheduling software  makes it even easier for customers to set up an initial consultation with you. Like what you see? Build your own law firm website using this same template. Template name:   Consultant (bold) website template 15. Nicole Black Nicole Black 's law firm website boasts attractive full screen images and an appealing, spacious layout. Acting somewhat like an online resume , it features Nicole’s various fields of practice, from lawyer to journalist, speaker and author. She’s also made sure to add a social bar linking to her personal accounts so visitors can easily reach out and get to know her better. Like what you see? Build your own law firm website using this same template. Template name:   Creative CV website template 16. Roller Law Roller Law  has created a website that feels instantly organized and easy to navigate. Each practice area is clearly explained right on the homepage, paired with a visual and a “Learn More” button that guides visitors to the information they need. The defined color scheme of white plus two shades of blue stays consistent across every page, giving the site a clean and cohesive look. They’ve also added a blog to showcase their knowledge and reinforce their expertise. Like what you see? Build your own law firm website using this same template. Templ ate name:   Business blog website template How to create a law firm website Now that you’re full of inspiration, you can decide whether you’d like to create a website yourself using one of Wix’s law firm website templates, or reach out to a website designer to help you along the way. Either way, there are some crucial points you should take into account. After all, your website is practically your CV. It’s likely to be the first impression your customers will get of you, so paying attention to each and every detail is a must. Establish yourself as a professional by creating a striking website design . It will help mark your firm as experts in the field, reflecting credibility and trustworthiness. Read Also: How to start a business , business websites , Law website templates If you’re in the process of   learning how to make a Wix website  for your law firm, feel free to browse through our favorite website examples  for inspiration. You can also get a head start by tailoring one of these designer-made  law firm website templates  to your needs. Or get started by understanding more about creating a website with AI with the Wix AI website builder . 01. List your areas of expertise As soon as your site visitors enter your site, they’ll want to understand the who, what and where of your firm. The likelihood is that they’ve landed on your page for a specific purpose, so you should help them instantly understand what your practice areas are, within the general field of law. If it takes them too long to find this section, you could risk losing potential clients due to frustration or confusion. 02. Describe your firm’s vision It’s much easier to trust someone once you’ve gotten to know them, isn’t it? The same goes for your law firm website. Put together a few words to form a powerful statement describing your vision, or your general outlook. This will help potential clients get to know you and better understand your mindset. In turn, this can help build affection and trust. 03. Introduce each of the firm’s attorneys Similarly to the point above, help your audience get to know the various lawyers working at the firm with a photo and a short bio. This way, they can start forming a bond with them right from the get-go, and also pinpoint which one will be best suited to their needs. 04. Show off your achievements Won any awards? Received positive feedback? Shout it from the rooftops! Your website is your chance to transform your site visitors into loyal customers, so be loud and proud about your achievements, as well as any publications you’re responsible for. This will help build credibility and eventually persuade clients that you can help them win their cases. 05. Be easily contactable At the end of the day, an overriding goal of your website is to convince your site visitors to get in touch with you. To increase your chances of that happening, make sure to list your email, address and phone number in an obvious place on your website, such as in the menu bar at the top of the page, or in the page’s footer (or both). Another way of being more easily reachable is to include a contact form , or provide the option of online scheduling , ensuring minimal hassle. 06. Add a live chat widget These days, we’re so used to textual communication (via text messages, Messenger and the likes) that you should consider implementing it on your law firm website, too. For some people, writing a message is a lot more comfortable than making a phone call. By adding a chat option to your site, visitors will be more inclined to reach out, especially if there’s a chance of receiving an instant response. You can also use Wix Chat  to let visitors send a quick message and contact the firm instantly. 07. Integrate CTAs (call-to-actions) Call-to-actions are short phrases, usually in the form of buttons or clickable text, that prompt your audience to click and take action. Add multiple CTAs throughout your law firm website to encourage visitors to get in touch, ‘Read More’, ‘Get a Quote’ and so on. Check out a few more call-to-action examples in the websites featured above. 08. Apply the basic principles of web design Like any website, the design of your law firm website has to be up to scratch. Not only should it be aesthetic, it should also reflect your firm’s brand identity and help direct customers to the information that is relevant to them (utilizing things like RSS feeds ). To do so, choose a website color scheme and font combination that will evoke the essence of your brand and give you a professional look. You can also create your own logo and place it at the top of your site, linking it to the homepage to ensure intuitive navigation. Our criteria for the best law firm websites When we evaluated the best law firm websites, we looked for key elements that enhance user experience, build trust and increase visibility in a competitive market: Mobile optimization and fast loading speed : A top-performing law firm website must deliver a seamless experience on all devices, especially smartphones and tablets. Mobile optimization ensures the site looks and functions perfectly while fast loading speeds prevent potential clients from leaving out of frustration. These factors are essential for creating a smooth professional user experience. Search engine optimization (SEO) and local SEO : Visibility is key to a website’s success. The best law firm websites rank high on search engines by using targeted keywords and optimizing for local searches. Features like location-specific keywords, a Google Business Profile and prominently displayed contact details help attract local clients and ensure the firm stands out in a competitive market. "When it comes to SEO strategy, it’s essential to know your audience as well as you would know a friend—dive into their needs, desires, and the challenges they face. By crafting content that addresses their frustrations and provides valuable solutions, you'll not only boost your SEO game but also earn their trust and loyalty, turning casual visitors into dedicated customers." - Adi Avraham, SEO growth specialist at Wix No idea where to begin? Wix has plenty of SEO features  to put you on the right path, and you can learn SEO  as you go. Client testimonials and case studies : Trust and credibility are critical in the legal field. The best websites showcase authentic client testimonials and detailed case studies to highlight expertise and successful outcomes. These elements reassure potential clients and demonstrate the firm’s ability to deliver results, making them a key factor in our evaluation. Clear navigation and accessibility : A well-organized website with intuitive navigation ensures visitors can easily find the information they need. The best sites also prioritize accessibility, adhering to Web Content Accessibility Guidelines (WCAG) to make their content usable for everyone including individuals with disabilities. Features like alt text, keyboard navigation and readable fonts set these websites apart. Secure website (HTTPS) and privacy compliance : Security and transparency are non-negotiable for the best law firm websites. HTTPS encryption protects user data and signals trustworthiness while clear privacy policies and terms of use demonstrate a commitment to handling client information responsibly. Compliance with regulations like GDPR or CCPA further reinforces this trust. "The General Data Protection Regulation (GDPR) may seem like a complex legal requirement to comply with – or even a real threat, given the heavy fines imposed, particularly against webmasters. However, in reality, the GDPR is a process that allows you to create and maintain the trust of your online users." - Thiebaut Devergranne, expert in new technology law and founder of Legiscope Best law firm websites FAQ How to make a law firm as a student? As a student, consider using a website builder, like Wix, to create your first law focused site. You can create a great website efficiently, with or without AI. What are some tips to keep in mind when creating a law firm website? You'll want to choose a clean and professional design that reflects your firm's professionalism and expertise, with an intuitive layout that makes it easy for visitors to navigate the site and find relevant information. Always clearly communicate your firm's brand identity, values and unique selling points on the homepage to establish credibility and differentiate your firm from competitors.

Ever heard the phrase that happy customers are your biggest advocates? Happy customers are gold for your business, not just because they buy but also because they add value to your marketing strategy. Understandably, most consumers won’t trust your business right off the bat. They’ll first need to sniff around for proof that your company is credible and that your product will resolve their problems or satisfy their needs. But after reading the words of satisfied customers, they might just be convinced to buy. Glowing customer reviews provide your audience with social proof - the idea that if so many people are loving your product, it must actually be good. To boost the credibility of your business and the desirability of your brand online, create a website that not only describes your services, but that also highlights positive customer reviews. These reviews, which can take the form of quotes, short videos, and more, are known as testimonials. This article will guide you through what a testimonial is and the best practices for getting testimonials from your customers, complete with 15 inspirational examples. What is a testimonial? A testimonial is a third-party statement that comments on how good someone or something is. By strategically placing website testimonials on a dedicated ‘Testimonials’ page, as well as on your ‘About Us’ page , product pages, and more, you can convince interested users that you’re worth their trust. You could also consider including them in your professional bio. In fact, reaffirming your product or business's worth is one of the key techniques in the psychology of selling. So whether you're launching an eCommerce store, promoting an event, or even creating a construction website (as examples), testimonials can make a powerful statement. There are several different types of testimonials: Customer quotes Case studies and success stories Short videos Customer interviews Social media posts High profile reviews Press reviews Customer quotes are the most common form of website testimonials, since they’re easy to obtain and feel the most relatable for your audience. How to get testimonials There are two main ways to get testimonials on your small business website : You can ask for testimonials by contacting returning customers. You can look for testimonials on social media, in email messages, and more. When it comes to asking for customer testimonials, start by sending an email to your biggest fans. The email should be considerate and polite, short enough for them to read quickly, and easy for them to respond to. Here’s an example: Hi Janet, How are you? I’m writing to ask if you’d be comfortable providing us with a brief testimonial for our new website. We’d love to feature your experience with our product, and we’d include a link to your website to help your company’s SEO effort. If you’d prefer not to be featured, no worries at all - just let us know. Otherwise, feel free to send us a quick 1-2 sentence blurb about your experience working with us. Thanks so much for your business throughout the past few years. We want you to know that we are truly grateful to our customers. All the best, Robert The second way to get customer testimonials is to simply keep your eyes open for them. Scroll your social media pages and your email messages for notes of thanks from customers, and listen for in-person praise. Any words of kindness can be turned into website testimonials. Just keep in mind that you should ask customers for permission to use the testimonials on your website before publishing them. Whichever option you choose, be sure to avoid these common email mistakes when writing to your clients, like using a misleading tone or reaching out at an inappropriate hour. Also, make sure to add an email subject line that will guarantee engagement and a positive response from your valuable customers. 15 inspirational testimonial examples Below, we’ve gathered 15 of the best business websites built on Wix featuring some of the most effective testimonials. As you create your own website testimonials as you scale or start your business, feel free to use these for inspiration. 01. The Tea Story This floral testimonial box by The Tea Story is one of the most beautiful we’ve seen. While testimonials don’t always need to be ornate, we love how this particular testimonial draws us in with its eye-catching design and evokes the brand’s identity overall. The testimonial section is located toward the top of the homepage so that website visitors are guaranteed not to miss out on the positive reviews. The Tea Story, like most websites, has chosen to use customer quotes as its primary testimonial format. They’ve also wisely selected descriptive words that make our mouth water, like “Peach Paradise” and “subtle yet rich in flavors,” making the purchase of the tea hard to resist. Like The Tea Story, consider including testimonials as part of your homepage design so that prospective customers take note of your popularity from the beginning. 02. Robyn Kurdas Digital designer and marketer Robyn Kurdas also places customer testimonials on her website in the form of quotes. Rather than creating a testimonial page, Robyn Kurdas puts them at the bottom of her “About” section, just below her list of featured clients. This is a logical choice, since it allows users seeking further detail to hone in on the clients’ perspectives. Robyn Kurdas’ site is definitely one of the best website designs we’ve seen in a while. We specifically love the wacky, dynamic aesthetic of her ‘Testimonials’ section. A series of customer quotes, each with a different brightly colored background, reveal themselves in slideshow format. The whimsical images framing the quotes support exactly what is being said about Robyn Kurdas - namely, that she is creative, innovative, and full of fresh ideas. 03. Be Love Farm Website videos tend to be highly effective in engaging users. This testimonial for Be Love Farm takes the form of a video interview. To persuade others to join their organization, the volunteer in the video discusses just how much he’s enjoying working on the farm. Be Love Farm doesn’t include a testimonial page on their website. Instead, they link to the video on their homepage, as one of two call-to-action buttons (CTAs) under the “Apprentice” section. Rather than being featured prominently on their site for the general public to view, the video is intended to target a very specific group of people - those interested in becoming farm volunteers. 04. Hearts and Tears Motorcycle tour agency Hearts and Tears uses a short customer quote in promoting an upcoming tour. Paired with a large image from the trip, it helps give a sense of what the ride is all about. The quote, “Adventure riding on steroids,” uses edgy, casual language to directly appeal to their motorcycle-riding audience. Rather than ask for customer reviews, the company lifted the quote directly from TripAdvisor. Taking advantage of positive reviews on recommendation platforms and social media sites is a great strategy for finding customer testimonials. You can take reviews from Facebook, LinkedIn, TripAdvisor, Yelp, or any other relevant platform. Just be sure to give the appropriate credit by writing the site’s name in the testimonial. 05. Autofleet While some testimonials build trust by making themselves relatable, others build trust by appealing to authority. That’s exactly what Autofleet does by highlighting high profile business partners like Zipcar, Suzuki, and Avis in its testimonials. This instantly makes Autofleet appear to be an industry leader with a competitive solution, even to those unfamiliar with the company. The testimonials are placed on the homepage, with a simple but clever design. Autofleet strategically accompanies each quote with a prominent company logo, drawing emphasis to the partner company rather than the spokesperson. At the same time, each testimonial includes a photograph and the job title of each customer to humanize the review and make it more believable. 06. Ravin AI startup Ravin includes testimonials on its website in the form of press reviews. Their testimonial page is titled “What people are saying,” implying that everyone is talking about their company. Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the quoted article. Highlighting positive media coverage is a great way for companies to generate buzz around their business while building their authority in the industry. This is particularly effective for upcoming companies who may not have many clients yet, but who can nonetheless establish their credibility with press reviews on their website. 07. Sage College Advice Sage College Advice, a college admissions counseling business, strategically places their customer testimonials on a page titled “Acceptances.” The page has a full list of nearly every four-year university in the US, revealing that Anne, the counselor, is successful in getting her clients accepted to top schools. In this way, the testimonials page helps Anne build her personal brand. The client testimonials also serve to reinforce the list of acceptances, making the list more believable. The testimonials appear to be written by students and their parents, and they focus not only on the counselor’s expertise but also on the emotional benefits of working with her. The college application process is a grueling time for high school students, but Anne’s support has greatly reduced their stress. These details forge an emotional connection between the counselor and her audience, which, in turn, convinces people to use her service. 08. Shuttlerock A testimonial often takes the form of a short quote, but it can also be a longer, more involved case study. Mobile creative company Shuttlerock has a separate “Case Studies” page on the website menu which, when clicked, reveals nine different case studies. Each article highlights a client in a different industry, which reveals Shuttlerock’s versatility and wide range of expertise. The featured image in the posts depict the company’s logo, giving the page a sense of professionalism, credibility, and authority. The case studies feature four parts: a quote from a happy customer, a story about that customer’s challenge before working with Shuttlerock, a design portfolio of Shuttlerock’s work, and data showing the project’s success. By delving deep into the customers’ success stories and backing them up with hard data, Shuttlerock creates a powerful, persuasive series of website testimonials. 09. The Highland Kitchen The Highland Kitchen features customer quotes in a testimonial page titled “Client Reviews.” While the website design here is simple, it begins with a huge, beautiful photograph of the outdoors, instantly catching the reader’s eye. Below the photograph is a series of testimonials whose strength lies in their descriptive detail. They also specifically highlight the challenges their situation presented and the way the chef, Greig, was able to overcome those challenges. One review tells that the clients were dining in a barn with no water or electricity, and that Greig was able to create outstanding food nonetheless. Another explains that Greig provided food for the children in the group. Rather than directly describe Greig’s character, the testimonials use anecdotes to reveal his creativity, thoughtfulness, and attention to detail. 10. Puffin Packaging Sometimes, pictures speak louder than words. Rather than feature customer quotes, Puffin Packaging uses the Wix Pro Gallery to show adorable pictures of their customers’ pets enjoying their product. Apparently, dogs and cats love sitting in Puffin’s eco-friendly boxes, many of which are used to transport pet food. The company demonstrates the way humans are enjoying the boxes, too, with photographs displaying the wide array of food freshly removed from the boxes and placed on the customers’ tables. Puffin doesn’t show the humans, but pictures of animals and food seem enough to win us over. After all, if pets are loving the product, surely their owners are, too. 11. Nutrime Thanks to persuasive customer testimonials, nutrition and fitness websites have the power to convince all of us to adopt healthier lifestyles. Nutritional medicine business NutriMe instantly appeals to site visitors, thanks to the customer testimonials on its homepage. While the website explains the importance of nutritional medicine in objective, scientific terms, the testimonials directly below make the service feel more personal and relatable. The website doesn’t aggressively explain why we need nutritional medicine; instead, it uses more subtle written website content that highlights the success stories of people just like us. The testimonial box also grabs the user’s attention with its illustrated vector art. The images feel hand-drawn, making the brand feel wholesome and homemade. The beautiful illustrations, revealed using a parallax scrolling effect , frame the text and help draw more attention to it. 12. Mr. Holmes Bakehouse Mr. Holmes Bakehouse uses a testimonial that is far from traditional. The testimonial highlights high profile celebrities, but these celebrities have probably never been to the bakery in their lives. The testimonial is false, but the joke is worthwhile. This is a bold choice that we don’t necessarily recommend, but the quirky bakery chain uses humor to pull it off. So, how exactly do they do it? The fake testimonials are embedded in a hot pink, supposedly “classified” document with most of the words crossed out. They’re subtle, but funny: “A lot has changed since that first call from Sir Sean Connery,” they begin, continuing with “We’re here to make sure Princess Diana walks away going ‘Damn...I gotta tell my mom about this.’” Somehow, their bold claims to authority makes us trust them, even though the claims are blatantly untrue. As readers, we’re drawn to the brand’s daring, irreverent voice. 13. Seven Grams Caffe We love restaurant websites that make our mouths water. Seven Grams Caffe in New York City puts quotes from satisfied customers directly on their homepage, maximizing the chances that site visitors will read them. They label their testimonial section “The Buzz,” marketing themselves as both popular and trendy. The accompanying images make the testimonial even more powerful. While many website testimonials depict photographs of customers, the cafe focuses exclusively on food photography, particularly coffee and pastries. This is a great example of how customer testimonials on a website can bolster product images. When placed side-by-side customer reviews, the enticing images of cappuccinos, muffins, and banana bread make us want to hop on the next flight to New York. 14. Les Maux Bleus As we’ve seen, some website testimonials take the form of images, without any words at all. Tattoo studio Les Maux Bleus lets their Instagram account do all the talking. In lieu of written customer reviews, the studio shows pictures of its work. The photo library on their website is synced with the business’s Instagram page, making the photos dynamic and ever-changing. Most customer testimonials would benefit from the inclusion of quotes. However, in the case of a tattoo studio, words don’t mean much without images to prove it. The featured customers appear happy with their new ink, and the number of likes each Instagram photo receives further communicates customers’ praise and approval. 15. Dara Caroline Testimonials that feature customer quotes are essential for businesses that offer services rather than products. Someone can claim to offer a service, but no one will know that service is good without customer reviews to back it up. In counselor Dara Caroline’s case, her featured testimonials directly support the stipulated mission on her homepage: her commitment to her patients’ self-love and empowerment. The customer testimonials, which are placed on a designated page, move the reader with their emotional detail. Dara also specifies each reviewers’ country of origin, boosting her credibility as a successful counselor for people around the globe. The featured images of soothing nature scenes depict neither Dara’s customers nor her services, yet they’re highly effective. Thanks to the visuals and soothing website color scheme, users immediately de-stress and feel a sense of relaxation, which is precisely what Dara’s counseling service aims to achieve. Website testimonial best practices and tips Taking advantage of positive customer reviews is a popular marketing strategy  for small businesses. As you start placing testimonials on your website, make sure to keep in mind the following best practices: Combine text with visuals Including photographs and other visuals makes your testimonials more credible. Photos of your customers, as well as videos that show your customers using the product, are particularly powerful. Use concrete numbers Specificity is key for creating testimonials that are both believable and encourage conversion. Ask customers to provide statistics in their testimonials, such as percentages and concrete numbers that represent their growth and success as a result of using your product. Show your product in action Use your website testimonials to highlight specific use cases of your product. It’s also helpful to place testimonials side-by-side product pages so that customers can connect the dots between the positive review and the actual product. Mix and match formats Experiment with different testimonial formats to see which are most effective in converting website visitors into customers. Feel free to use a combination of customer quotes, videos, case studies, social media screenshots, and more, and A/B test different types. There are plenty of ready-made testimonial features  you can use on your site. Keep it authentic Anyone can write their own testimonials, so it’s important your audience knows they’re from real customers. Make sure your testimonials are written in a believable customer voice. Also provide the customers’ full name, their business’ website  and logo if applicable, and photos of them using the product to add authenticity and credibility. Good reviews are an important part of online reputation management. Website testimonials have enormous power in converting prospective customers, so it’s important you harness their full potential by implementing them thoughtfully and strategically. Different types of testimonials There are many different types of testimonials, each with its own advantages and disadvantages. Here are a few of the most common types: Quote testimonials:  These are short, pithy quotes from satisfied customers. They are often used on websites and in marketing materials to quickly convey the positive feedback that customers have about a product or service. Video testimonials:  These are testimonials that are recorded on video. They can be more engaging than written testimonials, and they can also show potential customers the personality and credibility of the person providing the testimonial. Case studies:  These are detailed accounts of how a product or service has helped a particular customer. They can be more persuasive than testimonials, as they provide specific examples of how the product or service has been used to achieve results. Social media testimonials:  These are testimonials that are left on social media platforms like Facebook and Twitter. They can be a good way to get real-time feedback from customers, and they can also help to build social proof for your brand. Customer stories:  These are longer, more in-depth testimonials that tell the story of a customer's experience with a product or service. They can be more relatable than other types of testimonials, and they can give potential customers a better understanding of the value that a product or service can offer. The best type of testimonial for your business will depend on your specific needs and goals. If you are looking for a quick and easy way to get positive feedback from customers, then quote testimonials may be a good option. If you want to create a more engaging and persuasive testimonial, then video or case studies may be a better choice. And if you want to build social proof and authenticity for your brand, then social media testimonials or customer stories may be the most effective. What elements make a good testimonial page? A good testimonial page can be a powerful tool for building trust and credibility with potential customers. It can also help to increase conversions and sales. Here are some of the key elements of a good testimonial page: Compelling headlines:  Start with a strong headline that grabs attention and entices visitors to read on. Use language that highlights the benefits of using your product or service, and emphasize the positive impact it has had on your customers. Variety of testimonials:  Include a mix of different testimonial types, such as quotes, videos and case studies. This will provide visitors with a more comprehensive understanding of how your product or service has benefited others. Customer credibility:  Showcase testimonials from credible and relatable customers. Include their names, titles and affiliations to establish their authority and make their feedback more impactful. Visual appeal:  Use high-quality images and videos to make your testimonial page visually appealing and engaging. This will help to break up the text and make the content more digestible. Clear calls to action:  Include clear calls to action (CTAs) throughout the page to encourage visitors to take the next step, such as signing up for a free trial or making a purchase. Social proof:  Incorporate social media testimonials and reviews to demonstrate the widespread positive sentiment surrounding your product or service. This will further enhance trust and credibility. Mobile optimization:  Ensure your testimonial page is optimized for mobile devices, as a significant portion of your visitors will likely be accessing it from their smartphones. Regular updates:  Keep your testimonial page fresh and engaging by regularly adding new testimonials. This demonstrates that your business is active and continues to receive positive feedback from customers. Strategic placement:  Place your testimonial page in a prominent location on your website, such as the homepage or a dedicated testimonials section. Make it easy for visitors to find and engage with the positive feedback. Authenticity and transparency:  Avoid using staged or fabricated testimonials. Strive for authenticity and transparency in your testimonials to build genuine trust with potential customers. How do you use testimonials on your website? Now that you’ve seen some creative testimonial examples, you’re probably wondering where to place them on your website. As you may have noticed, some people place them on a testimonial page, while others place them elsewhere on their site. It’s a smart idea to have a dedicated testimonial page that users can easily navigate to if they want to learn more about your business. You can call the page “Testimonials,” “Reviews,” “Our Customers,” or something more creative. Even more important than a testimonial page, though, is the strategic placement of customer testimonials in various places on your site. This maximizes the chances that users will read them, even if they don’t actually navigate to the testimonial page. Here are some places you can put testimonials on your website: Put testimonials on your homepage. Nearly every user will see your website testimonials if you place them on your homepage. As the very first page on your site, it’s often users’ first impression of your business, and including positive words from customers can sway them in your favor from the beginning. Put testimonials on your product pages. Placing customer testimonials side-by-side product pages helps put them in context, while portraying the products in a favorable light. This is particularly effective if the testimonial mentions any one product specifically. Put testimonials on your most visited pages. Check Google Analytics or Wix Analytics for data on your most visited website pages. Placing testimonials on these pages will guarantee that users will see them, which, in turn, might persuade them to convert into customers. Remember, including testimonials on your website shows users just how much people love your product. Thanks to your customers’ kind words, you can win the trust of prospective customers and get them onboard.

Build your website in minutes, try Wix for free today → Finding the perfect landscaping website builder is the first step toward filling up your schedule for the season. A great platform helps you showcase your services, earn local trust and make it easy for clients to reach out. Some landscapers start with a free website builder  to get online fast. Others want a step-by-step guide on how to make a website  that highlights their work and attracts steady leads. We'll cover the best tools for landscaping businesses and help you choose the one that actually supports your goals. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: landscaping website builder Choosing the best landscaping website builder saves time, cuts costs and helps you look professional from day one. Below is a quick snapshot to help you compare platforms, understand landscaping website cost and decide the best path for how to make a landscaping website . This foundation also supports long-term growth if you’re thinking about how to start a landscaping business . Platform Best for Standout strengths Starting price* Wix Landscaping businesses that want flexibility + built-in marketing AI site creation, form builder, galleries, bookings, payments, SEO Free plan; Paid from $17/mo (annual) Wix Studio Agencies & freelancers building client landscaping sites Advanced design control, collaboration, responsive layouts, AI tools From $19/mo (annual) Yola Simple starter sites Basic templates, drag-and-drop, simple forms Free; Paid from $9.95/mo (annual) Houzz Pros relying heavily on Houzz leads Portfolio pages, reviews, lead tools Contact sales Webador Micro businesses needing something quick Simple builder, basic SEO, contact forms Free; Paid from $6/mo (annual) Snapps.ai Fast AI-built websites AI layouts, content generation, mobile ready From $19/mo (annual) *Prices are approximate and may vary by plan, billing cycle and region. “Building a website isn’t just about getting online, it’s about creating your home base on the internet. It’s where people go to see what you’re about, so it should reflect your personality and purpose. Think of it as your digital first impression.” - Chava Katz, PMM @ Wix Pages at Wix 6 best landscaping website builder solutions When choosing a landscaping website builder, it’s important to compare tools on features, pricing and ease of use. Here’s a look at the top options for landscaping businesses. Wix Wix Studio Yola Houzz Webador Snapps.ai 01. Wix Wix is more than just a website builder, it’s a complete platform that empowers landscaping professionals to create landscaping websites  that attract clients, showcase projects and grow a business online. With Wix, you can get started quickly using a free AI website builder , while also having full control over every design and functionality element. Wix offers thousands of website templates , including specialized agriculture and farming website templates , that are fully customizable to match your landscaping brand and style. From portfolio website layouts to service showcases, Wix's website templates make it easy to highlight your agriculture business's services professionally. Features: The form builder makes it easy to create custom forms for client inquiries, appointment requests and quotes. Drag-and-drop website builder for total creative control. Mobile optimization so your site looks great on any device. Built-in SEO features to help your landscaping business get found online. Integrated blog maker and marketing tools to support landscaping marketing . Online payment processing and booking integrations to manage services directly through your website. Pricing:  Free plan available. Paid Wix Plans start at $17 a month (billed annually). Month-to-month pricing also available. With Wix plans , you also get free website hosting  and a free domain name for your first year, making it even easier to launch your landscaping business online. 02. Wix Studio If you’re creating landscaping websites for clients, Wix Studio i s designed to give agencies, freelancers and designers the professional tools they need. It’s more than a builder, it’s a complete platform for managing multiple projects, collaborating with teams and delivering polished, client-ready websites efficiently. From building a single client site to handling multiple projects, Wix Studio streamlines the workflow while keeping quality and creativity at the forefront. Wix Studio offers 375+ customizable responsive website templates that are ideal for professional landscaping projects. Every template can be tailored to showcase client work, highlight services and integrate advanced features with ease. Features: Form builder to create custom contact forms, quote requests and booking systems for clients. Advanced AI web design tools to generate layouts, content and imagery efficiently. Collaboration and workflow management tools for team projects. Mobile optimization for all client sites. Built-in SEO and marketing strategies (including a blog maker) to help clients get found online. Pricing:  Paid plans start at $19 a month (billed annually). Month-to-month pricing also available. 03. Yola Yola is a beginner-friendly landscaping website builder that allows small landscaping businesses to create simple websites. Yola provides over 85 basic, easy-to-customize templates suitable for small service businesses, helping landscapers get online fast. Features: Drag-and-drop editor for simple customization. Basic form builder for contact and quote requests. Mobile-optimized templates. Basic SEO tools to help local clients find your site. Pricing:  Free plan available. Paid plans start at $9.95 a month (billed annually). Month-to-month pricing also available. See more:  Wix vs Wix Studio Wix Studio vs Elementor Wix Studio vs Shopify Wix Studio vs Framer Wix Studio vs Squarespace 04. Houzz Houzz is a directory first and a website builder second. Their website creation service puts your business on a template that mirrors the Houzz directory style. While it integrates well if you get all your leads from Houzz, you don't really own the look and feel. It can be expensive compared to other options if you aren't using their lead generation services. Houzz emphasizes portfolio-style pages where landscapers can display projects and services. Features: Pre-built project galleries for showcasing completed landscaping work. Client inquiry forms for direct leads. Tools to manage reviews and client interactions. Mobile-friendly display for on-the-go browsing. Accept online payments with an integrated payment tool. Pricing: Free trial available. Contact Houzz directly to uncover paid pricing plans. Learn more:  Website builders for service businesses Best website builders for SEO Best website builders for beginners 05. Webador Webador is a beginner-friendly landscaping website builder designed for micro-businesses that need a simple website without complex tools. Webador offers users basic, easy-to-customize templates that allow landscapers to highlight services and showcase work. Features: Simple form builder for contact and quote requests. Drag-and-drop editor for quick setup. Mobile-responsive templates. Basic SEO tools for local discoverability. Pricing:  Free plan available. Paid plans start at $6 a month (billed annually). Learn more:  How to make a website fast Website builder vs. web developer Traditional vs. AI website builder 06. Snapps.ai Snapps.ai is an AI-driven l andscaping website builder that lets small businesses generate a professional site in minutes. It’s perfect for landscapers who want a fast setup with AI assistance. This platforms offers AI-generated layouts that adapt to landscaping service needs. Features: AI website builder to create pages, content and images quickly. Simple form builder for client inquiries and quotes. Mobile optimization included. Basic SEO tools for local search visibility. Pricing: Paid plans start at $19 a month (billed annually). Learn more: Best AI website builders Best website builders designers Best one page website builders Best website builders for freelancers Best website builder for small business Editor’s note:  Pricing listed in this guide is accurate as of December 31, 2025 and may change over time. Be sure to visit each platform’s pricing page directly for the most up-to-date details, promotions and plan inclusions. Is Wix good for landscaping websites? Short answer: Yes. Long answer: It provides the specific tools a visual, service-based business needs to thrive. When you look at landscaping websites, the imagery is everything. You need high-quality galleries to prove you can handle that hardscaping project. Wix offers pro-gallery features that load fast and look sharp on mobile devices. But a pretty picture doesn't pay the bills. You need business solutions. "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." - Esin D. Habif, product marketing lead at Wix Branding and marketing Building a brand is more than just mowing grass. Wix offers tools to help with every part of landscaping marketing. Logo maker :  If you are stuck on how to make a landscaping logo , the built-in logo maker can generate professional options in minutes. Title generator:  Use AI tools to generate memorable landscaping slogans . Email marketing :  Send seasonal reminders for spring cleaning or fall leaf removal directly from your dashboard. Learn more: How to design a logo What is web design How to design a website Website design ideas Wix website design Operations You can manage your entire schedule online. With Wix's online scheduling , clients can book estimates or recurring services and you can accept payments securely. Wix turns your website from a brochure into an employee that works 24/7. Specialized templates You don’t have to start from scratch. Wix offers specific agriculture and farming website templates that are easily adjusted for residential landscaping. They come pre-loaded with the sections you need, like "Our Services," "Portfolio" and "Contact Us." Explore templates: Landscaping & gardening services website template Landscape company website template Landscaping services website template Landscaping website builder FAQ How do I start a landscaping business? Start by choosing a landscaping website builder, use a domain name generator or domain name search to find and register a domain name and create a professional website with clear service offerings, a blog and contact forms. Using Wix or Wix Studio can streamline this process with ready-made templates and tools. Can I use AI tools to make a landscaping website? Yes. Wix provides best AI website builders tools, including a free AI website builder, which can generate professional layouts, content suggestions and design elements tailored to landscaping businesses. Explore more website builders: Best hotel website builders Best resume website builders Best website builder for restaurants Best website builders for photographers Best real estate website builders Best website builders for writers Best church website builders Best website builder for teachers Best website builders for musicians Best website builders for cleaning business Best responsive website builders What should I look for in a landscaping website builder? When choosing a landscaping website builder, focus on tools that actually help you win clients, not just launch a pretty site. Look for customizable service pages, project galleries, a built-in form builder for quotes, online booking or scheduling, SEO tools, mobile-friendly layouts and the ability to easily update images and pricing. Bonus points if the platform offers AI features to speed up content creation and marketing tools to help you rank and generate leads over time.