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Bring your inspiration to life with a Wix website →   If you’re “feeling blue” in the best way as you start creating your website , these blue website examples will show how to use this popular color to create stunning and effective designs. Your website’s color scheme has a positive impact on your target audience’s perception of your brand. Web design statistics show that 40% of consumers appreciate your site’s color scheme  over any other design element. While there are tons of colors you can use for your website, blue is the most popular color choice known for generating trust from users . The dark blue shade evokes reliability and expertise while the lighter blue shade evokes calmness and relaxation. From calming light blues to bold electric shades, you'll find plenty of inspiration to get started on your own website design . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy  drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a gorgeous, professional photography website.  TL;DR: blue website examples "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, Head of Brand Maker at Wix Blue is the most popular color for website design , known for evoking trust, reliability and calmness . Whether you’re drawn to light, calming blues or bold, electric shades, these examples showcase how to use blue effectively in web design. Explore these stunning designs to inspire your next website project and see how blue can elevate your brand’s perception. This table highlights how different shades of blue can evoke specific emotions and be tailored to various industries. Shade of blue Emotion/Impact Best used for Design tips Light blue Calmness, relaxation Wellness, lifestyle, Personal Blogs Pair with white space for a clean, airy feel Dark blue Trust, reliability Finance, corporate, professional services Combine with sharp typography for authority Aqua blue Energy, freshness Travel, tourism, outdoor adventures Use with vibrant imagery for a dynamic look Electric blue Boldness, innovation Technology, SaaS, startups Contrast with dark backgrounds for impact Pastel blue Softness, serenity Art, design, creative portfolios Blend with neutral tones for a balanced aesthetic What is a blue website? A blue website uses shades of blue as the dominant color in its design. This color is often associated with trust, professionalism and calmness, making it a popular choice for businesses in finance, tech and healthcare. A good blue website design uses the color to guide the user's eye and reinforce the brand's message. 19 blue website examples Ready for some inspiration? Here are 19 excellent blue website examples that masterfully use the color to create a memorable user experience. Valeria Monis Dan Palmer Motion Design By Experience Serenity Health Spa The Ice Cream Dream Foundation Calvin Pausania Kelly White Spa Educator Marry We Events Puffin Packaging The Hands For Nature Project Studio &more Match Media Group Running Water Spa Anejo Mexican Bistro Dreamworth and Company Sands of Aura Molecular Machine Learning Conference Cognitive Connections Now What Weddings 01. Valeria Monis Ceramic artist  Valeria Monis ’ works are all made of just two colors - royal blue and white. Accordingly, her whole website is designed to reflect her brand, using a clean white background and dark blue text. If you go for such a minimal color palette, you can always subtly add a third shade to soften up the aesthetic. As such, Valeria has included a pale blue background that is barely visible, but helps add variation. Website highlights: Uses a striking combination of blue and white to create a clean and artistic aesthetic that aligns with the handmade and unique nature of the ceramic products. Minimalist layout emphasizes the handcrafted ceramics, with large, high-quality images and ample white space to draw attention to the intricate details of the products. Blends traditional blue porcelain design with modern web design elements to create a visually captivating experience. Inspired by this blue website? Here’s the Wix template behind it: Template name: Home goods store website template 02. Dan Palmer The website for Dan Palmer motion design is a stellar example of a blue-themed design, showcasing a clean and professional aesthetic that aligns perfectly with its focus on motion design and animation. The dominant blue color palette exudes trust, creativity and calmness, which are ideal for a portfolio website . The overall look and feel are modern and sleek, with a focus on showcasing work through high-quality visuals and animations. Website highlights: Blue tones are used effectively to create a sense of professionalism and creativity, while white accents ensure readability and a clean layout. Minimalist design highlights the portfolio pieces without overwhelming the viewer, making it easy to navigate. High-quality animations and images are prominently displayed, leveraging the blue theme to enhance the visual storytelling. Inspired by this blue website? Here’s the Wix template behind it: Template name: Financial consulting company website layout Explore more: Portfolio examples 03. By Experience Creative agency By Experience is an excellent example of a blue-themed design that effectively communicates professionalism, creativity and trust. The blue color palette is used consistently across the site, creating a cohesive and calming visual experience. This is complemented by clean white spaces and subtle gray tones, which enhance readability and give the site a modern, polished look. The overall design is sleek and user-friendly, with a focus on showcasing the agency's expertise and services through well-organized sections and high-quality visuals. Website highlights: Dominant blue tones convey trust and reliability, while white and gray accents provide a clean and professional contrast. Minimalist and structured layout ensures easy navigation and highlights the agency's offerings without overwhelming the user. The site exudes a sense of expertise and creativity, with thoughtful design elements that align with the brand's focus on delivering strategic and creative solutions. Inspired by this blue website? Here’s the Wix template behind it: Template name: One page layout website template Pro tip: You can start with a blank Wix website and then customize it however you want - the sky's the limit. 04. Serenity Health Spa The website for Serenity Health Spa is a great example of a blue-themed design that creates a calming and inviting atmosphere. The blue color palette is used effectively to evoke feelings of tranquility and relaxation, which aligns perfectly with the wellness and escape-focused theme of the site. The design incorporates clean white spaces and high-quality imagery, enhancing the overall aesthetic and making the content easy to navigate. The look and feel of the site is serene and welcoming, reflecting the spa's ethos and encouraging users to explore and engage. Website highlights: Soothing blue tones are paired with white accents, creating a peaceful and harmonious visual experience. Minimalist layout and high-quality images emphasize relaxation and wellness, aligning with the site's theme. The site exudes calmness and serenity, making it an ideal digital space for promoting wellness and escape. Inspired by this blue website? Here’s the Wix template behind it: Template name:   Spa website template 05. The Ice Cream Dream Foundation  The website for The Ice Cream Dream Foundation is a heartwarming example of a blue-themed design that effectively conveys its mission of spreading joy to children in need. The bright sky-blue color palette is used prominently to evoke feelings of trust, hope and compassion, aligning perfectly with the foundation's purpose. The design is clean and inviting, with high-quality imagery and thoughtful typography that emphasize the emotional impact of their work. The overall look and feel are uplifting and inspiring, encouraging visitors to engage and contribute to the cause. Website highlights: Soothing blue tones symbolize hope and compassion, creating an emotional connection with the foundation's mission. Clean layout and high-quality visuals highlight the foundation's impactful work, making the site both engaging and easy to navigate. The website exudes warmth and positivity, inspiring visitors to join the cause and make a difference in the lives of children. Inspired by this blue website? Here’s the Wix template behind it: Template name: Construction company website template 06. Calvin Pausania The website for photographer Calvin Pausania is a striking example of a blue-themed design that exudes creativity and professionalism. The blue color palette is used effectively to create a calming and sophisticated atmosphere, perfectly complementing the artistic focus of the photographer and director. The minimalist design ensures that the visuals take center stage, with a clean and modern layout that emphasizes simplicity and elegance. The overall look and feel are sleek and refined, making it an excellent platform to showcase creative work. Website highlights: Blue-grey tones dominate the color palette, conveying a sense of calmness and professionalism, aligning with the artistic and creative nature of the site. Minimalist layout ensures the focus remains on the beautiful visuals, creating a clean and modern user experience. The site feels sleek and sophisticated, perfectly reflecting the creative expertise of the photographer and director. Inspired by this blue website? Here’s the Wix template behind it: Template name: Photographer website template You may also be interested in: photography website examples 07. Kelly White Spa Educator Kelly White Spa Educator 's website is a great example of a blue-themed design that conveys professionalism and ambition. The blue color palette is used effectively to create a calming and trustworthy atmosphere, which aligns well with the spa and wellness industry. The design is clean and modern, with a focus on simplicity and functionality, making it easy for users to navigate and find the information they need. The overall look and feel are inviting and aspirational, encouraging visitors to engage with the services offered. Website highlights: Calming blue tones evoke trust and relaxation, perfectly complementing the spa and wellness theme. A clean and structured layout complements the homepage's 'natural landscape' background, ensuring easy navigation and highlights the services and expertise of the spa consultant. The site feels professional and inviting, inspiring confidence in the services provided and encouraging user engagement. Inspired by this blue website? Here’s the Wix template behind it: Template name:   Coaching professional website template Pro tip: If time is not on your side, or design isn't really your thing, no need to worry - Wix's beautiful website templates are ready to go regardless. As seen here, the Kelly White website was able to use all the components of the initial Wix template and then add their own details to personalize and make it their own. You can learn more here about how to choose a website template . 08. Marry We Events The website for Marry We Events is a delightful example of a blue-themed design that perfectly captures the essence of love and celebration. The grey-blue website background with understated dark blue accents is used to evoke feelings of trust, harmony and elegance, which align beautifully with the wedding and event planning theme. The design is clean and inviting, with high-quality visuals and a well-organized layout that highlights the unique group wedding packages and services. The overall look and feel are warm and celebratory, making it an excellent platform for couples planning their special day. Website highlight: Soft blue tones create a sense of calmness and trust, while complementing the romantic and celebratory theme of the site. The clean and structured layout ensures easy navigation, with high-quality images that enhance the visual appeal and showcase the event offerings. The site feels elegant and welcoming, with a beautifully centered logo that perfectly reflects the joy and excitement of weddings and group celebrations. Inspired by this blue website? Here’s the Wix template behind it: Template name: Wedding invitation website template 09. Puffin Packaging The Puffin Packaging website is an excellent example of a blue-themed design that effectively communicates eco-friendliness and innovation. The pale blue color palette is used to evoke trust, reliability and a connection to nature, aligning perfectly with the brand's focus on sustainable and biodegradable packaging solutions. The design is clean and professional, with high-quality visuals and a structured layout that highlights the unique benefits of their products. The overall look and feel are modern and environmentally conscious, making it an appealing platform for businesses seeking sustainable packaging options. Website highlights: Friendly light blue tones convey trust and sustainability, while complementing the eco-friendly theme of the brand. Clear and organized layout ensures easy navigation, with visuals that effectively showcase the innovative packaging solutions. Modern and environmentally conscious look and feel, perfectly reflecting the brand's commitment to sustainability and quality. Inspired by this blue website? Here’s the Wix template behind it: Template name: Veterinarian website template 10. The Hands For Nature Project The website for The Hands for Nature Project is a beautiful example of a blue-themed design that reflects its mission of environmental preservation. The blue color palette is used effectively to evoke a sense of calmness, trust and a connection to the oceans, which aligns perfectly with the organization's focus on sustaining natural environments. The design is clean and visually appealing, with high-quality imagery that highlights the beauty of nature and the urgency of its preservation. The overall look and feel are inspiring and action-oriented, encouraging visitors to get involved and make a difference. Website highlights: Calming sea-blue tones symbolize the oceans and environmental harmony, reinforcing the organization's mission. Clean layout and stunning visuals create an engaging and professional user experience, emphasizing the importance of the cause. The site feels inspiring and impactful, motivating visitors to take action and contribute to environmental sustainability. Inspired by this blue website? Here’s the Wix template behind it:   Template name:   Environmental NGO website template You may also be interested in: How to create a non-profit website 11. Studio &more Studio &more ' s  website is a fantastic example of a blue-themed design that exudes creativity and professionalism. The blue color palette is used prominently, creating a calming yet engaging visual experience. This is complemented by clean white spaces and subtle gray tones, which enhance readability and provide a modern, polished aesthetic. The overall design is sleek and minimalistic, with a focus on showcasing the studio's work and creative capabilities through high-quality visuals and a well-organized layout. Website highlights: Dominant blue tones convey trust and creativity, while white and gray accents provide a clean and professional contrast. Minimalist layout ensures easy navigation and highlights the studio's portfolio without overwhelming the user. The site feels modern and innovative, perfectly aligning with the studio's focus on delivering creative and impactful design solutions. 12. Match Media Group The website for Match Media Group   is a prime example of a blue-themed design that effectively communicates professionalism and innovation. The blue-green ombre color palette is used prominently to evoke trust and reliability, which aligns with the company's role as a leader in the digital dating and advertising industry. The design is clean and modern, with high-quality visuals and a well-structured layout that highlights the company's services and portfolio. The overall look and feel are sleek and corporate, making it easy for users to navigate and engage with the content. Website highlights: Dominant blue tones convey trust, professionalism and innovation, while white accents ensure clarity and readability. Design aesthetic is minimalist, with a structured layout that emphasizes the company's offerings and portfolio, creating a polished and professional impression. The site exudes confidence and expertise, perfectly aligning with the brand's focus on delivering impactful advertising solutions. 13. Running Water Spa The Running Water Spa website is a stunning example of a blue-themed design that perfectly complements its focus on relaxation and rejuvenation. The delightful blue running water imagery is used to evoke a sense of calmness, serenity and trust, aligning beautifully with the spa's mission to provide a soothing sanctuary. The design is clean and inviting, with high-quality imagery that highlights the luxurious spa experience and services offered. The overall look and feel are tranquil and elegant, making it an ideal platform for promoting wellness and indulgence. Website highlights: Blue tones create a serene and inviting atmosphere, perfectly suited for a spa environment. Clean layout and high-quality visuals emphasize the luxurious and relaxing experience offered by the spa. The site exudes tranquility and elegance, encouraging visitors to explore the services and indulge in self-care. 14. Anejo Mexican Bistro The website for Añejo Mexican Bistro is a vibrant example of a blue-themed design that perfectly complements its coastal Mexican vibe. The turquoise-blue color palette is used to evoke a sense of freshness, relaxation and connection to the coastal theme, aligning beautifully with the restaurant's ambiance and offerings. The design is clean and visually engaging, with high-quality imagery that showcases the inviting dining spaces and delicious menu options. The overall look and feel are warm and festive, making it an excellent platform for attracting diners to its various locations. Website highlights: Refreshing aqua blue tones reflect the coastal Mexican theme, creating a welcoming and relaxed atmosphere. Stunning visuals highlight the restaurant's unique dining experiences and vibrant locations. Festive and inviting look and feel, perfectly capturing the essence of a lively and authentic Mexican bistro. You may also be interested in: How to create a restaurant website 15. Dreamworth and Company The website for Dreamworth & Co. is a fantastic example of a blue-themed design that exudes professionalism and creativity. The blue color palette is used to convey trust, reliability and innovation, aligning perfectly with the agency's mission to help businesses grow through sleek website designs and effective marketing strategies. The design is clean and modern, with high-quality visuals, clear typography and a structured layout that highlights the agency's services and success stories. The overall look and feel are polished and engaging, making it an excellent platform for attracting ambitious businesses. Website highlights: Purply-blue and sky-blue ombre color palette creates a sense of trust and professionalism, which are essential qualities for a marketing agency. Modern layout ensures easy navigation, with visuals that effectively showcase the agency's expertise and client success stories. Polished and innovative website, inspiring confidence in the agency's ability to deliver results for its clients. 16. Sands of Aura The website for Sands of Aura  is a captivating example of a blue-themed design that perfectly complements its fantasy and adventure narrative. The turquoise-blue highlights against a dark background evoke a sense of mystery, depth and immersion, aligning beautifully with the game's open-world setting and sand-sea exploration.  The design is visually rich, with high-quality artwork and a structured layout that highlights the game's lore, features and availability. The overall look and feel are immersive and engaging, drawing visitors into the fantastical world of the game. Website highlights: Turquoise-blue tones create an atmosphere of mystery and adventure, perfectly matching the game's fantasy theme. Visually stunning artwork and clean layout effectively showcase the game's features, lore and immersive world. The site feels engaging and atmospheric, drawing visitors into the narrative and encouraging them to explore the game further. 17. Molecular Machine Learning Conference The website for the Molecular Machine Learning (MoML) Conference at MIT is an excellent example of a blue-themed design that reflects professionalism and innovation. The light blue color with green and yellow accents is used to convey trust, intelligence and a forward-thinking approach, aligning perfectly with the conference's focus on cutting-edge research in molecular machine learning.  The design is clean and structured, with clear sections that highlight the event's mission, agenda and speakers. The overall look and feel are modern and academic, making it an ideal platform for engaging researchers and industry professionals. Website highlights: Blue tones provide a clean background for the scientific illustrations, evoking a sense of trust and innovation and aligning with the academic nature of the conference. Easy navigation, with visuals and icons that effectively communicate the event's focus areas. Professional and forward-thinking look-and-feel, inspiring confidence in the quality and relevance of the conference. 18. Cognitive Connections The Cognitive Connections ' website is a great example of a blue-themed design that effectively communicates professionalism and support for educators and learners. The blue color palette, evoking trust and reliability, aligning perfectly with the organization's mission to provide innovative training and resources for executive function skills.  The design is clean and user-friendly, with clear sections that highlight their services, tools and methodologies. The overall look and feel are approachable and educational, making it an excellent platform for engaging educators, parents and learners. Website highlights: Calming blue tones create a sense of trust and reliability, which are essential for an educational and clinical service provider. Clear, organized design layout ensures easy navigation, with visuals that effectively showcase their tools and methodologies. Professional and supportive look-and-feel, encouraging visitors to explore resources and connect with the organization for personalized support. 19. Now What Weddings The website for Now What Weddings  is a fantastic example of a blue-themed design that perfectly complements its focus on wedding planning and guidance. The sailor-blue color palette is used to evoke calmness, trust and reliability, which are essential qualities for a service that helps couples navigate the often overwhelming process of wedding planning.  The design is clean and approachable, with clear sections that outline the services offered and provide a personal touch through conversational language. The overall look and feel are inviting and supportive, making it an excellent platform for couples seeking expert advice. Website highlights: Navy blue tones with white and peach highlights create a sense of trust and reassurance, aligning with the supportive nature of the services offered. Design aesthetic gives the impression of weddings made easy, with visuals that add a personal and celebratory touch. Approachable and professional look-and-feel, making it easy for couples to connect and feel confident in the guidance provided. You may also be interested in: Pink website examples Purple website examples Green website examples How to create a blue website "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals, and animations will enhance engagement, while a focus on sustainability will drive faster, leaner, and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, Wix web designer Feeling inspired to build your own blue-themed site? Wix simplifies advanced website design with AI website builder and 100s of fully customizable templates, making it easier than ever to bring your vision to life. With intuitive drag-and-drop tools, no-code design features and innovative AI capabilities, Wix powers beautiful website design and speeds up the entire process—no matter your industry or skill level. Follow these simple steps to create a stunning blue website: 01. Define your brand’s personality Start by understanding the message you want your site to convey. Darker blues like navy or midnight blue communicate professionalism, trust and authority, while lighter shades such as sky or powder blue feel calming, friendly and fresh. 02. Choose your primary blue Select the main shade of blue that will anchor your brand. This color should appear consistently across key design elements like backgrounds, banners or headline sections. Explore more: website color trends 03. Select complementary accent colors Choose one or two accent colors that pair well with your blue palette. White and gray offer a clean, minimal look, while yellow or coral help create contrast and draw attention to important elements like buttons or links. Learn more: complementary colors 04. Apply color with intention Use your primary blue for major areas where you want visual impact, such as hero sections, navigation bars or key headings. Use your accent colors sparingly to highlight calls-to-action or guide the user’s eye. 05. Build your site with Wix Wix speeds up designing a website with fully customizable templates for any industry. Choose a template that matches your style, then customize it with your blue palette using Wix’s intuitive drag-and-drop editor. Adjust layouts, swap images, refine typography and let AI tools help you fine-tune your design effortlessly. Blue website examples FAQ What does a blue website symbolize? A blue website often symbolizes trust, loyalty, security and professionalism. It's a calming color that can make visitors feel safe, which is why it's a popular choice for financial institutions, tech companies and healthcare providers. Is blue a good color for a website? Yes, blue is an excellent color for a website. It is one of the most liked colors by both men and women, making it a safe and versatile choice for a broad audience. Its association with trust can also help improve user confidence in your brand. How do I pick the right shade of blue for my website design? To pick the right shade of blue, think about your brand's personality. A corporate or financial business might choose a darker navy blue to appear professional and serious. A health and wellness brand might opt for a lighter, calming sky blue. A tech startup could use a bright, electric blue to seem innovative and energetic.

Bring your inspiration to life with a Wix website →   Creating a resume website is one of the strongest ways to stand out in today’s job market. CareerBuilder  reports that 70% of employers review personal websites  during the hiring process. A resume site acts as an online portfolio  that highlights your skills, personality and achievements. This blog showcases the best resume website examples to inspire your career growth. These examples will help you understand how to plan a website  that goes beyond a traditional CV. If you’re ready to learn how to make a professional website , the right website builder  and templates make creating a resume website  simple, effective and budget-friendly. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best resume website examples Your resume doesn’t have to live in a PDF. A standout resume website can showcase your skills, personality and career story far better than a static document ever could. This guide highlights CV websites that do just that—with smart layouts, personal branding and interactive features that help them stand out in competitive industries. You'll also get practical takeaways for creating your own, from choosing the right design to writing compelling copy. How we chose the resume website examples What we looked for Why it mattered Strong personal branding Memorable visuals and messaging that reflect the individual Clear professional summary Concise storytelling that highlights expertise and goals Design and usability Clean layouts that are easy to navigate and mobile-friendly Work samples or experience Portfolios, projects or detailed experience sections Calls to action Easy ways to contact or download a traditional resume “A strong personal brand can help you stand out in your field, attract professional opportunities and establish credibility.” - Caroline Mignaux, co-founder of Agence Personnelle and host of Marketing Square podcast Learn more: What is a website? 15 best resume website examples  Below is our roundup of the best resume website examples built on Wix. From these great CV examples, you can get ideas for your own website design , including ideas for what sort of web pages , content and website features  you’ll need to represent your own professional presence online.   Christina Sterbenz Danielle Gorodenzik Matt Lewis Kendall Brandt Tobias Becs Lauryn Higgins Toni Bonini April McCain Anissa Hexton Jenna Gross Akin Yemi Elizabeth Bullard Danielle Matthew Matt B. Atkins Cameron Renfrow 01. Christina Sterbenz: Best editor and writer resume website example With one glance at the top fold of Christina Sterbenz ’s resume website, her skill as a bold and talented writer stands out. With a design that’s minimalistic, yet full of personality, Christina combines strong website copy with an engaging user interface  to foster a connection with potential clients.    Key takeaways:  As a writer, there’s no better way than look to Chistina’s bold website copy as an example of how to showcase her talent from the get-go.   Christina’s homepage is simple, but engaging. The writer employs a subtle website color scheme and hover animations for an intriguing interaction with visitors.  Christina’s resume page is clean and concise to highlight the most important aspects of her experience. It’s a great example of how to write a resume  that will confidently engage future employers.   Be inspired: Resume design ideas Like what you see? Build your own resume website using this same template. Template name: Creative CV website template 02. Danielle Gorodenzik: Best curator resume website example Danielle Gorodenzik  has a great resume website example, demonstrating how a clean design and thoughtful content can facilitate an exceptional user experience to contribute to her professional presence. All together, Danielle’s resume site showcases her attention to detail, aesthetic sense and organizational skills—all essential qualities sought after in an art writer and curator.  Key takeaways:  An organized website layout  alongside intuitive navigation makes Danielle’s resume website well-organized and user friendly. Danielle’s resume site opens right up to the About page, providing a strong introduction to the curator’s portfolio and CV.  Danielle includes social media links in her website’s footer, giving visitors the opportunity to follow her pages on LinkedIn, Facebook, Spotify and Instagram—as well as providing easy access to her inbox.  Like what you see? Build your own resume website using this same template. Template name: Artist website template 03. Matt Lewis: Best creative director resume website examples  He’s kind of a jack-of-all-creative-trades, which is why Matt Lewis ’s versatile resume website example perfectly suits his diverse professional background. Matt uses the right combination of visual and written content to draw attention to his diverse talents and personal brand.    Key takeaways:  In this resume website example, a black and white color scheme creates a minimal and calming effect, allowing visitors to read and focus on Matt’s not-so-minimalistic experience and diverse set of skills.  Matt’s About page lists his “Top 10” TV shows and films, adding personal touch to engage with his creative and media-oriented audience.  Each of the projects highlighted on Matt’s homepage has its own landing page. This provides intuitive navigation on his site, and is also useful if he wants to build a landing page  to promote each individual project.  A professional headshot, like in Matt’s resume website, is a great chance to make a friendly, professional impression to show off your personality.  Like what you see? Build your own resume website using this same template. Template name: Interior designer website template 04. Kendall Brandt: Best graphic design resume website  Kendall Brandt  has one of the best graphic design resume examples  on our list, using her site to hone in on a diverse portfolio of work. On top of her love for illustration and color, visitors to Kendall’s graphic design resume site will have the chance to dive into the professional world of the designer and connect to her passion and skill.    Key takeaways:  Kendall’s website opens right up to her work portfolio, leaving no time before visitors are introduced to her versatile skill set.  Each page of Kendall’s graphic design portfolio describes the research, challenge and objectives of the process. This way, potential employers get a sense of her dedication to approaching graphic design as a way of problem solving.  Every web page also includes high quality photography, providing visual representation of the various stages within each project, from start to finish.  Like what you see? Build your own resume website using this same template. Template name: Graphic designer website template 05. Tobias Becs: Best athlete resume website example  Tobias Becs  is an all-star football player, boasting an impressive resume of awards and world records. Off the field, this sports star and content creator has an even more innovative journey, and is the active founder of Off-Pitch and 4freestyle—two of the biggest sports brands for freestyle and street football.  Not only does Tobias promote his talent and the art of free-style footballing, he’s also showcased his ability to master how to start a business . Let’s see how Tobias fits it all into his resume website example to reach his goals, on and off the field.  Key takeaways:  Tobias immediately shows visitors that he’s an athlete, with a hero image of him juggling a soccer ball. The photograph is full screen and high-quality, presenting an impressive and professional appearance.  Included in his homepage is his Instagram feed, where visitors can click-through to join his following. Social media is a great way to build engagement, grow a more diverse audience, and increase web traffic .   As a business owner, Tobias uses his resume website as a launching pad for interested visitors. He incorporates links to his business website  directly in his “About Me” text.  Like what you see? Build your own resume website using this same template. Template name: Coming soon landing page website template 06. Lauryn Higgins: Best journalist resume website example  Lauryn Higgins  is no ordinary writer—the two-time Pulitzer Prize winning journalist contributes to some of the biggest names in news, and has covered major events from tracking the Covid-19 pandemic to the Russia Ukraine War. Lauryn’s site combines well-crafted language and clean design elements to get right to the point. The resume website showcases her exceptional experience and reflects the passion she has for her journalistic career.   Key takeaways:  Lauryn’s writing portfolio highlights her impressive experience in a visually appealing way. She uses the logos of publications she’s contributed to, like PBS, The New York Times, Vogue and more, linking these images directly to her author page on each site.  A serif font used in the titles of Lauryn’s resume website reflects her profession as a journalist. Pairing this with a modern sans serif font for longer content enhances user experience and readability.  On her resume, Lauryn uses a custom business email to give her freelance services a more professional quality   when future clients want to be in touch.  Like what you see? Build your own resume website using this same template. Template name: Food photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 07. Toni Bonini: Best art director resume website example   As an art director, Toni Bonini ’s website design already does a great job at showcasing her creative talents before diving into the specifics of her resume. Toni uses her vibrant website design to create an unforgettable impression for first time visitors. Using attention to detail and a perfectly balanced user interface, the colorful resume website puts her portfolio of work at the forefront, relying on vibrant visuals to grab the attention of visitors.   Key takeaways:  By displaying her portfolio on the homepage, and representing each category of work with colorful shapes, Toni invites us to dive into many aspects of her creative work, without overwhelming visitors.  Toni’s blog, Flamingos + Fringe, is a great way for her freelance business to gain a following, and gives potential clients the chance to learn more about her interests, expertise and passions in the creative world. It can also improve her site’s SEO , acting as a strategy to increase organic traffic. Like what you see? Build your own resume website using this same template. Template name: Illustrator website template 08. April McCain: Best portfolio resume website  April McCain ’s resume website focuses on bringing attention to her graphic design portfolio. With a meticulous color scheme and personalized elements such as photographs, a custom logo and unique animation, this is one of the best examples of how to use your website design to amplify your personal brand.  Key takeaways:  A striking trio of headshots add a professional and personal touch to April’s homepage, immediately highlighting the designer’s distinctive character.  Throughout the site, a black and pink color scheme is used to turn April’s artistic flair into a personal brand. This is implemented in the website background, website text and her professional logo.  Clean typography and modern fonts are used to present the designer’s content, from her website’s favicon, to the clean website copy.   Like what you see? Build your own resume website using this same template. Template name: Graphic designer website template 09. Anissa Hexton: Best marketing resume website   Anissa Hexton 's online CV captures her decade of experience in marketing and branding with a clean friendly design. The homepage instantly introduces her with a professional headshot and a warm welcome while simple buttons lead visitors to her resume, projects and background.  Key takeaways:   A personable introduction makes the site feel professional yet approachable.  Clear call-to-action buttons guide visitors to her work.  Multiple contact options (phone, email, LinkedIn) make networking easy. Like what you see? Build your own CV website using this same template. Template name: Business CV website template 10. Jenna Gross: Best home designer resume website example Jenna Gross 's website for Colordrunk Designs is a direct reflection of her fearless approach to interiors—bold, colorful and full of personality. The site immediately sets the tone with vibrant imagery and playful design elements that echo her mastery of mixing patterns and hues. Visitors are greeted with an inviting aesthetic that feels both polished and approachable, showing off Jenna's ability to create spaces that are sophisticated yet fun.  Key takeaways: The portfolio section is the heart of the website, filled with photography that captures Jenna's signature use of color and eclectic combinations. Each project feels dynamic, giving potential clients a clear sense of her creativity.  Her "about" page tells her story in a personal and engaging way, outlining her path from New York fashion to Southern interiors—helping clients connect with both her experience and personality.  Her email is placed in the footer making it simple and straightforward for potential clients to reach out. Like what you see? Build your own resume website using this same template. Template name: One page layout website template 11. Akin Yemi: Best musician resume website example   Akin Yemi  is a musician who uses his resume website to promote his one-of-a-kind tracks, tours and videos. The colorful site is full of imagery that showcases the artist’s musical talent and presents himself in a trendy, composed and professional light.  Key takeaways Full screen images of Akin in the studio or performing in front of a live audience uplift the resume website visually, but also give visitors a glimpse at his professional activity and experience.  As a musician, it’s a strategic move to add a musical track to his website, featuring one of his own compositions. He also connects his site to Spotify, SoundCloud and Apple music pages, inviting us to listen to more.  A page dedicated to upcoming tours is a great way to promote Akin’s upcoming shows and sell tickets to his following.  Like what you see? Build your own resume website using this same template. Template name: Musician website template 12. Elizabeth Bullard: Best illustrator resume website example  Elizabeth Bullard  is a digital artist with an extensive portfolio to showcase her work. The artist uses a resume website to exhibit images of her creations, from double exposure photographs and illustrations, to her work in typography and advertising.  Key takeaways:  An abstract video background is a great way to highlight Elizabeth’s creative side, giving her homepage a dynamic effect without distracting too much from the artist’s own creations.  The extensive website menu gives visitors the chance to view a wide range of Elizabeth’s work. Visitors can click on each clearly labeled topic to open a new web page of her portfolio.  Like what you see? Build your own resume website using this same template. Template name: Illustrator website template 13. Danielle Matthew : Best marketing resume website  Danielle Matthew 's website shows how clear positioning, visual polish and smart messaging can make a marketing professional shine. Her site instantly tells you who she is, what she does and what she brings to the table, all wrapped up in a design that's engaging, modern and super easy to navigate. Key takeaways: Right from the start, Danielle states her value proposition. It's bold, forward-thinking and designed to grab attention from brands wanting someone who can drive real change. Calls-to-action are perfectly placed: a "See Full CV" link, a "Get in Touch" button—every section shows visitors exactly how to take the next step (connect, hire or learn more). Her website also includes a direct messaging feature so visitors can reach out right away without bouncing around to different pages. Like what you see? Build your own resume website using this same template. Template name: Creative CV website template 14. Matt B. Atkins: Best digital marketing manager resume website Matt B. Atkins 's resume website positions him as a forward-thinking digital marketing manager with over a decade of experience. His homepage makes a strong first impression with bold typography and a confident introduction backed by a clean modern layout.  Key takeaways:  Matt's website engages visitors with a dynamic graph showing his professional knowledge across important skills. His portfolio pages present projects through clean visually striking graphics. Matt's website includes a contact form making it easy for potential clients or employers to reach out directly. Like what you see? Build your own resume website using this same template. Template name: UX designer website template 15. Cameron Renfrow: Best interior designer resume website Cameron Renfrow  is an interior designer whose resume website presents Cameron's portfolio in a visually striking and organized way. The site immediately shows off his design aesthetic and professional experience allowing potential clients and collaborators to explore his work with ease. When starting a business of your own, tools like a resume template,  business name generator  and  logo maker  are excellent ways to get your online presence off the ground.  Key takeaways: Cameron shows his projects through high-quality images giving visitors a clear sense of his style and versatility.   The website includes a contact form and links to social media making it easy for potential clients to reach out and start collaborations. Like what you see? Build your own resume website using this same template. Template name: Food photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. The website ideas featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Recommended CV website templates  Ready to create a CV website of your own? There’s no better way to start than by using a professional  website template . When considering  how much a website costs  and  how long it takes to build a website , starting with a template and customizing it to match your personal brand will save you both—time and money.  The following CV website templates are all built on Wix, and provide examples of how each design will start you off with the right foundations. Below, we’ll point out the stand-out features of each and why they’re a solid tool for making your own resume website. 01. Business CV website template  For business professionals, a minimalistic design is ideal for highlighting your experience. This resume website features a clean, organized layout with pre-made sections for your skills and work history. Use this business CV website template . 02. Creative CV website template  This creative resume template gives you all the foundations to show off your imaginative personality. Using modern fonts and an asymmetrical website layout, it’s the perfect start to a creative portfolio that help you represent your skills and ideas.  Use this  creative CV website template. 03. Academic CV website template Who says academic CVs have to be dull? This polished scholarly template lets you showcase your achievements with style. From a clean, organized layout to sections for your credentials, publications, and experience, it’s designed to make your academic journey shine. Customize it with your unique qualifications and let your expertise take center stage. Use this academic CV website template . Essential components of a resume website A great resume website is more than just a list of your past jobs; it’s a dynamic space that tells your professional story. Think of it as your personal online headquarters where recruiters and potential clients can see who you are and what you bring to the table. Let's walk through the components that will help you build a resume website that gets you noticed. Clean design First impressions matter and a simple, professional design lets your accomplishments shine. A minimalist layout with clear structure helps visitors find what they need without distractions, showcasing your organization and professionalism from the first click. Contact information Make it easy for recruiters or clients to reach you. Place your email, phone number or a contact form in a prominent spot like the header or footer. The simpler it is to get in touch the more likely they’ll reach out. A professional photo A high-quality headshot adds a personal touch and builds connection. It shows you take your personal brand seriously. Choose an image that reflects your personality and suits your industry. A portfolio of your work This is your chance to shine. A portfolio shows rather than tells what you can do. Whether you're a writer, designer, developer or photographer, include your best projects to prove your skills. Detailed work experience Clearly outline your professional history with roles, responsibilities and achievements. Use bullet points for easy scanning, making it simple to see the impact you’ve made. Relevant links Add professional links like your LinkedIn profile or portfolio. These let visitors explore your work, achievements and expertise in more depth. Ready to land your dream job? Check out the  best resume website builders  and make a professional resume that gets noticed. Best resume website examples FAQ What is a resume website? A resume website is a personal site dedicated to your professional experience, skills and portfolio. It’s more interactive than a paper resume, allowing you to share your career story through text, images and project examples. Why should I create a resume website? A resume website gives you a space to control your professional narrative. It allows you to present a more complete picture of your abilities than a one-page document ever could. You can include a portfolio, share testimonials and give potential employers a better sense of your personality and work ethic. How do I start building a resume website? Getting started is straightforward. You can begin with a website builder that offers customizable templates. From there you can add your personal information, upload your work and adjust the design to match your personal brand. Can I use templates to create a resume website? Absolutely. Using a professionally designed template is a great way to build a polished website quickly. You can choose a design that fits your industry and then customize it with your own colors, fonts and content to make it uniquely yours. How much does it cost to create a resume website? The cost can vary. Many website builders like Wix offer free plans that provide all the tools you need to create a professional-looking site. If you want more advanced features like a custom domain name there are affordable premium plans available.

Ready to let your work shine? Build your portfolio →   If you’re looking for writing portfolio examples to inspire your own, you’re in the right place. Strong examples help you understand how other writers present their work, communicate their style and attract the clients or publications they want. A writing portfolio website brings all of that together in one place. It lets you showcase your best pieces, highlight your niche and give editors a clear sense of who you are as a writer. And you don’t need design experience to make it happen. Wix’s free website templates and intuitive builder make it simple to create a polished portfolio that reflects your voice. Below, you’ll find writing portfolio examples from Wix users, followed by a clear, step-by-step guide to building your own. Learn more about how to make a website with a website builder . Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: best writing portfolio examples A great writing portfolio can help you land clients, apply for jobs or simply showcase your voice as a writer. In this guide, you’ll find standout writing portfolio examples—from journalists and copywriters to screenwriters and bloggers. Each one offers a different way to organize and present your work, so you can find a structure that fits your own writing goals. You’ll also get practical advice for building your portfolio, including how to choose pieces, write a compelling bio and design a site that puts your writing front and center. Learn more: What is a portfolio? What to include in a strong writing portfolio What to include Why it works Your best writing samples Showcases your voice, range and what you’re best at A clean, skimmable layout Makes it easy for people to explore your work quickly Clear sections or tags Helps organize your content by topic, style or format A short intro about yourself Adds context and makes your site feel more personal Recent and relevant pieces Keeps your portfolio fresh and aligned with your current work A thoughtful, simple design Highlights your writing without distractions Easy way to get in touch Makes it simple for editors or clients to reach out Learn more about how to make a portfolio for college. 11 best writing portfolio examples Jed Donahue Sam Carlson Creative Lauryn Higgins Jessica Van Devanter Madison Gray Jane-Ellen Robinet Christina Sterbenz Bryn Dippold Charlotte Kho Maddie Pfeiffer Rachel A.G. Gilman 01. Jed Donahue Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect. Learn more: Why do I need a portfolio? 02. Sam Carlson Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing. 03. Lauryn Higgins If you, like Lauryn Higgins , have an extensive writing portfolio that includes several bylines with well-known media companies, you can strategically add publication logos to your website and link them to your author pages to show off your credibility. On her “Awards and Publications” page, she features snapshots of some of her best clips, along with several awards. 04. Jessica Van Devanter  If you don’t have any visual content to display and don’t want to go through the process of finding a set of free-to-use visuals that match your branding and content, take a look at Jessica Van Devanter’s writing portfolio. By making the site’s design the focal point, she bypasses the need for external graphics or images that may not align with her branding.  Her logo, a shrewd-looking fox, serves as the background for the large header, which captures the viewer's attention upon arrival. Below it, a mountain graphic underlays the main content area, providing a sense of continuity without overpowering the text.  The structure of each page is reminiscent of a timeline, with her written works positioned as milestones, guiding visitors through her professional journey. The bright green and white font colors provide a deliberate contrast against the muted blue background, ensuring readability and drawing the eye to her written work. Use Wix’s logo maker  to start building out your personal brand. 05. Madison Gray As a writer and an artist, Madison Gray masterfully demonstrates both skill sets throughout her portfolio. Pairing her highlighted works with original images draws visitors in and creates a visually engaging narrative of her talents. Each project page indicates which skills she utilized to complete the project, offering a comprehensive understanding of her multifaceted abilities. 06. Jane-Ellen Robinet   Jane-Ellen Robinet limits her writing portfolio to a page to help website visitors get the information they need quickly. The above-the-fold section summarizes her unique value proposition (“INSIGHT + PERSPECTIVE + EXPERIENCE”) and provides specific job titles for the services she provides (“Editor | Writer”). The header features anchor links to each section of the page to ensure easy navigation.  07. Christina Sterbenz Rather than categorizing work by publications, Christina Sterbenz structures her portfolio page around writing topics and pairs each section with a compelling image from one of the relevant clips. This strategy adds visual appeal and gives each topic a personal touch, making the stories more approachable and intriguing to visitors. The images, paired with informative captions, humanize the subjects, enticing readers to delve deeper into her work. In terms of website design, the portfolio benefits from a clean layout and a modern, minimalist font, which together enhance the site's readability and aesthetic appeal. Visitors can effortlessly scan the pages, finding what they are looking for without feeling overwhelmed. Additionally, the consistent use of design motifs—such as circles and lines throughout the site—contributes to a cohesive and memorable brand identity. Like this format? Use this creative CV website template  to get started. 08. Bryn Dippold   Bryn Dippold uses Wix’s blog maker  to showcase her work samples. This approach of republishing content directly on her portfolio, rather than merely linking out to external publications, serves as a strategic method for keeping visitors on her site for longer and providing a comprehensive view of her work. Many Wix website templates already come with an integrated blog. Alternatively, you can choose to add the blog feature to any template, tailoring it to fit your unique style. Wix allows you to customize the blog settings, enabling you to curate and present your best work in a manner that aligns with your professional image and goals.  09. Charlotte Kho  Charlotte Kho uses neutral colors, layered design elements and striking imagery to introduce herself as a digital and creative storyteller. The “Resume” page provides a lot of information, but its clean layout is easy on the eyes, and you have the option to download her CV. On the “Work” page, Charlotte offers a small selection of her best work, plus links to view more of her published pieces. Like this layout? Make it your own as Charlotte did by customizing this business CV website template . 10. Maddie Pfeifer Maddie Pfeifer effectively leads with her experience by featuring her resume on the homepage. It details her past work, highlights her skillset and lists the awards she has received in the course of her career. We appreciate that she prominently placed her contact information above the fold for easy accessibility. Her website is a model of organization, making excellent use of Wix’s advanced menu features . The dropdown functionality in her navigation bar allows for an expanded array of options, enhancing the user experience. Visitors, when exploring the “Portfolio” page link, are greeted with the option to select content categories like “Event coverage” or “Crime & courts,” tailoring their browsing to their interests. 11. Rachel A.G. Gilman  Rachel A.G. Gilman elevates her homepage's simplicity with a playful, animated headshot, contrasting colors and a classic font choice, creating a dynamic first impression. Under the “Writing” tab, her comprehensive archive is meticulously sorted into distinct categories, making it easy to sift through her published work and accomplishments. Start building your online portfolio  with Wix today. How to make a writing portfolio of your own After exploring some of these portfolio examples , you’re probably eager to get started on learning how to make a portfolio  of your own. Whether you're a seasoned writer or just getting started, these tips will help you present your work in a way that captivates and communicates your unique voice and skills.  01. Identify your target audience To properly tailor your site design to your audience, you need to identify who you’re looking to impress. For instance, if you’re using this type of website  to pitch to editors, you might consider spotlighting your best features or most impressive bylines. On the other hand, if you’re cultivating a professional portfolio  for freelance clients, you might want to put testimonials or a list of services front and center. 02. Establish your goals  Setting clear goals is crucial to track your progress and success. If your objective is to boost engagement with freelance clients, you might measure this by the number of inquiries or project offers you receive through your portfolio site. On the other hand, if increasing your visibility as a writer online is your goal, you could focus on monitoring website traffic, page views, or how long visitors stay on your site. Regularly assessing these aspects will help you understand what's effective and what needs improvement in your portfolio. 03. Choose the right platform When looking for a platform for your online presence, choose a portfolio website builder  that aligns with your technical ability and the amount of time you can dedicate to maintenance. Although creating a bespoke website might be impressive and a simple clippings curator (such as Muck Rack) would be convenient, it’s a better idea to go for a builder that combines the best of both worlds, offering both customizability and convenience.  With Wix, you’ll have hundreds of customizable templates to choose from and AI tools that make designing and filling it with images a breeze. Furthermore, Wix enriches your website with features like built-in forms, custom email addresses, and newsletter capabilities, ensuring you can easily connect with your audience and maintain those connections effortlessly. Check out this selection of Wix website templates for writers . 04. Decide how you want to structure your writing showcase When building the “Works” or “Clips” section of your online writing portfolio, your focus should be on showcasing your writing as well as highlighting the outlets you've collaborated with. Select pieces that represent your best work and reflect the type of work you aspire to continue doing. Remember, it's always about quality over quantity. A handful of outstanding pieces will have a greater impact than a multitude of average ones. If your portfolio includes creative writing samples, focus on capturing your unique voice and storytelling abilities. This could be anything from short stories and poetry to personal essays. Choose pieces that truly resonate with your style and demonstrate your range as a writer. You might also consider labeling these pieces under a dedicated section like “Creative Works” to make it easier for viewers to explore this side of your talents. If you're at the beginning of your career and lack professional bylines, don't hesitate to include your best work from college or independent projects. Additionally, consider starting a blog that reflects the kind of work you aim to do professionally.  05. Build an archive of your work Imagine losing your most valued work if a website goes down or a publisher removes your article. To prevent this, create an archive on your portfolio site. By uploading and publishing posts using the Wix content management system, you not only safeguard your work but also boost your site’s SEO and engage visitors more effectively. However, remember to check your contracts, as some publishers may restrict this. If time is limited, consider downloading your articles as PDFs and linking to them on a dedicated page. It's best to maintain this archive separately from your featured works, ensuring they continue to be the main attraction. 06. Flesh out the rest of your site, including key pages Your writing portfolio is more than just your work; it's a complete presentation of your professional persona. Each page on your site plays a critical role in telling your story. Here's how to make them count: Home: The homepage is your portfolio's front door, welcoming and guiding visitors. It's crucial that this page clearly communicates what you offer as a writer. Make sure visitors can instantly understand your area of expertise and writing style. About: On your “About” page, detail your professional journey, educational background and skill set. This page is an excellent place to infuse personality into your resume. Consider including a PDF version of your resume so hiring managers can add it to their databases. Contact:  The “Contact” page is your open invitation for communication. Offer multiple methods to reach you, such as a contact form and an email address. Consider using scheduling software  to make it easy for potential clients to set up consultation calls.  When writing the copy for these pages, make sure your tone is consistent, engaging and speaks to your desired audience. If incorporating imagery, make sure they’re high-quality, complement the text and reinforce your professional image. Each element should seamlessly blend to form a cohesive and inviting online presence. Learn more: How to make a website Portfolio website templates 07. Test and publish Broken links, grammatical errors or faulty contact forms may lead visitors to doubt the quality of your work or discourage them from reaching out. Make sure to do a thorough assessment of your site, and consider sharing your writing portfolio with others to get their feedback. 08. Update your website Regularly update your portfolio with your latest work. This keeps your site fresh and shows potential clients your active involvement and range of skills. A current portfolio can also inspire new project ideas among visitors. How to come up with a great writing portfolio title A strong title for your writing portfolio grabs attention and sets the tone. Here’s how to create one that stands out: Make it relevant:  Focus on your niche or expertise. Are you a creative copywriter, an engaging storyteller or an SEO expert? Show your strengths with titles like “Words That Sell” or “Stories That Connect.” Keep it professional:  Your title should reflect your skills while staying polished. Pair your name with your focus like “Alex Green | Creative Content Writer” for a clear and professional impression. Show creativity:  Use this as an opportunity to showcase your writing style. Play with wordplay or a touch of personality. A title like “Pen, Paper & Profits” is fun and clear. Stand out:  Choose a title that’s unique and memorable. Avoid generic options like “My Writing Portfolio.” Instead, spark curiosity with something like “Crafting Words That Work.” Test and refine:  Try different ideas and gather feedback. Small tweaks can make a big impact. Types of writing portfolios A well-curated portfolio is crucial for showcasing your skills and attracting opportunities. Different portfolios cater to specific careers, helping you effectively demonstrate your strengths and stand out in your chosen field. Let's explore the portfolio options that can help you excel professionally: Freelance writing portfolio Freelance writing portfolios compile a range of writing samples from various projects and clients, demonstrating versatility and adaptability across different topics and formats. This type of portfolio often includes blog posts, articles, copywriting samples and any other relevant work. Freelance portfolios are essential for attracting new clients and establishing a robust freelance career. Learn more about how to make a copywriting portfolio. Multimedia journalist portfolio A multimedia journalist portfolio showcases your ability to tell stories across different platforms, including video, audio and digital media. This type of portfolio often includes samples of news articles, video reports, podcasts and interactive projects. Such portfolios are invaluable for journalists looking to highlight their skills, appealing to employers who prioritize cross-platform storytelling capabilities. Copywriter portfolio A copywriter portfolio is designed to display your skills in writing compelling marketing and advertising content. It typically features examples of ad copy, social media campaigns, email marketing and website content that highlight creativity and persuasion skills. This specialized portfolio helps copywriters attract clients or agencies that seek effective communication strategies to boost brand visibility and sales. Niche-specific portfolios Demonstrate your writing expertise in a particular genre or industry, such as travel writing, technical documentation or health and wellness content. By curating samples that highlight your specialized knowledge, you can appeal directly to niche markets or clients looking for an expert in your field. This targeted approach not only enhances your credibility but also increases your chances of attracting the right opportunities tailored to your strengths. Creative writing portfolios Highlight your ability to write engaging and imaginative stories, poetry or scripts. These portfolios often include a mix of published works, excerpts from larger projects and personal writing pieces that demonstrate a unique voice and style. They are particularly useful for writers pursuing careers in fiction, screenwriting or literary fields, where creativity and originality are key. Blogger portfolio A blogger portfolio illustrates your ability to engage an audience through personal storytelling and consistent content creation. It often includes a collection of blog posts, audience engagement metrics and collaborations with brands or guest posts on other platforms. This portfolio is ideal for bloggers looking to establish themselves as influencers or content creators, showcasing their unique voice and the ability to cultivate a dedicated readership. Student/aspiring writer portfolio For students or aspiring writers, a portfolio is a crucial tool for showcasing potential and growth. This type of portfolio might include academic papers, creative writing assignments and any published work from school publications. It serves as a platform to demonstrate writing skills and readiness for internships or entry-level positions in the writing field. How to build a writing portfolio when you’re just starting out You don’t need a long list of published work to create a compelling writing portfolio. What matters most is showing your range, your voice and your ability to write for the audience you want to reach. Here are a few practical ways to build a strong portfolio from scratch: Write on spec Create full articles on topics that fit your target industry. These pieces can demonstrate your style and expertise, and you can offer them to editors later if you choose. Create mock samples Draft hypothetical projects for real or fictional brands. As long as you clarify that they’re examples, mock samples can help clients visualize how you’d approach their content. Try guest posting Search for opportunities like “write for us + [your topic]” to contribute to niche blogs or online publications. Even one byline gives you credibility and a link back to your portfolio. Once you have a few samples, bring them together on a clean, professional website. Wix makes it simple to create a polished writing portfolio without design experience. Writing portfolio examples FAQ What to consider when curating a writing portfolio as a student? Diverse writing samples Best quality work Relevant pieces to your goals, whether its applying for a job or a new course Clear organization Brief context for each piece Proper formatting and proofreading Academic and extracurricular writing, to show diverse skills Personal statement or bio What to keep in mind when building a writing portfolio for job applications? When building a writing portfolio for job applications, keep in mind: Tailor content to target different jobs Showcase diverse writing styles Include relevant industry pieces to show experience Highlight your best work Keep it concise and well-organized Provide context for each sample Proofread and check for any errors Update regularly What makes a good writing portfolio? A good writing portfolio highlights your strongest work and is tailored to the specific niche or genre you want to pursue. It should include samples that showcase your expertise, versatility and the ability to meet client needs, along with testimonials to provide social proof of your skills. Easy navigation and a clean, professional layout make it simple for viewers to explore your work. Lastly, your portfolio should reflect your personal style and brand, leaving a memorable impression on potential clients or employers. What is included in a writing portfolio? A writing portfolio typically includes a selection of your strongest writing samples, client testimonials and a brief personal bio. The samples should represent your expertise and showcase your skills in a specific niche or genre. You can also include information about past projects, such as your approach and the results achieved, to provide context and depth. How many pages should a writing portfolio be? A writing portfolio should prioritize quality over quantity. Aim for a concise selection of around 5–10 pages or samples that effectively represent your skills and versatility. The goal is to present just enough work to impress your audience while keeping their attention focused on your strongest pieces. How do you start writing a portfolio? Begin by identifying the specific niche or industry you want your portfolio to focus on. Gather your strongest and most relevant writing samples, along with any testimonials or client feedback. Then, create a clean, easy-to-navigate layout that showcases your work, starting with your best pieces to make a strong impression. How do you write a portfolio example? To create a portfolio example, start by selecting one of your best writing pieces that aligns with your target niche. Briefly introduce the piece by explaining the project goals, your role and the outcomes. Present the actual sample clearly and professionally, ensuring it reflects your abilities and style effectively. What does a writing portfolio look like? A professional writing portfolio should be hosted on a personal website or blog. Include relevant writing samples tailored to the roles you’re targeting, a brief author bio and easy-to-find contact information. If you don't have published work, create sample pieces that showcase your skills for the specific jobs you’re applying for. Keep the portfolio visually appealing and well-organized to highlight both your talent and professionalism.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → As an industrial designer, you tend to work in three dimensions, constantly considering each and every angle of your final product. When it comes to your online portfolio , you’ll find yourself limited to the four corners of your (needless to say: flat) screen. However, you can still create an impressive portfolio that showcases your work in its best light. It’s time to embrace your graphic and web design skills, and craft a winning design that will help attract new clients or potential employers. And just like any other creative project, gathering inspiration is the first step. To get you started, here are six outstanding industrial design portfolio examples , all created with Wix (see best portfolio website builders ), plus essential tips on how to make your own website . Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: industrial portfolio examples A strong industrial design portfolio can do more than showcase your work—it can set the tone for your brand, communicate your process and open the door to new opportunities. In this guide, we highlight standout portfolios that get the balance right between visual impact and thoughtful presentation. You’ll find real-world examples that span disciplines and styles, along with tips to help you build (or refine) a portfolio that reflects your strengths and helps you connect with future clients, collaborators or employers. How we chose the industrial portfolio examples What we looked for Why it stood out Clear project structure Work is easy to navigate and thoughtfully organized Professional polish Strong typography, layout and attention to detail Personal branding Distinct style and voice that align with the designer’s work Process-driven storytelling Shows how ideas evolve from sketch to solution Mobile-friendly design Portfolios that perform well across devices Learn more: What is a portfolio? 6 industrial portfolio examples Studio Bilge Nur Saltik Rino Classens Hi.Hi.Studio Tunto Satomi Minoshima Lafeliz 01. Studio Bilge Nur Saltik London-based industrial designer Bilge Nur Saltik has crafted a highly professional website that truly reflects her diverse skill set. The homepage is sleek and to the point, with a clean website menu at the top and an organized grid layout displaying her works. The slideshow on the top fold of her homepage features fullscreen photos of her best pieces, instantly capturing our attention. Among the shots are intriguing close-ups and unusual compositions that pique our curiosity. She’s also included a call-to-action button, inviting visitors to view more of each collection. In addition, Nur utilizes her industrial design portfolio to sell items with an online store builder . Each of her designs includes a well-written product description and a collection of high quality photographs. Best of all, visitors can purchase products directly from her site, with a smooth and intuitive user experience. 02. Rino Claessens Sometimes, the simplest of designs are the hardest to get right. Rino Claessens ’ industrial design portfolio is all about simplicity. However, he’s clearly paid meticulous attention to every detail, from the static floating menu to the favicon that is aligned with the rest of his design. The homepage is minimalistic, featuring just a wordmark logo, menu and a sample of his works in the center. There’s an abundance of whitespace, crafting an overall tranquil sensation and drawing the focus to the works themselves. The color palette is also cohesive with Rino’s overall aesthetic, with pale gray for the background and two slightly darker shades for the text. 03. Hi.Hi.Studio Holistic design studio Hi.Hi.Studio really tells a story through their website. The site leads visitors through the homepage, inviting them to follow the black line that runs down the screen and acts as an arrow. We’re slowly introduced to sister design duo Elisabeth and Gesine Hillmann as they explain who they are and what they believe in, as well as their creations. As we scroll down the page, it feels like the story is unfolding before us, each element fading in with a subtle animation effect. Using just a monochrome color palette and linear icons, this unique homepage design powerfully rouses our interest. 04. Tunto Specializing in contemporary lighting design, Tunto ’s industrial design portfolio has a professional feel to it that certainly does justice to their award-winning products. The website highlights the studio’s client work, featuring testimonials as well as pieces they’ve created for clients. This makes Tunto appear reliable and credible, appealing to prospective customers. Further bolstering this professional feel is a quote by Mikko Kärkkäinen, Tunto’s CEO and designer. Mikko’s quote and photograph, placed on the home page side-by-side design awards and lighting collections, form an impressive brand identity. 05. Satomi Minoshima The website ideas are often the simplest. Graphic and product designer Satomi Minoshima has opted for a straightforward design on her portfolio. There’s a plain white background and black text, allowing her works to take center stage and speak for themselves. Each individual project page retains the same aesthetic simplicity, with descriptions of her works in both English and Japanese. Here, too, the photos are placed front and center, surrounded by plenty of whitespace. To ensure comfortable website navigation, Satomi has included arrows at the top of the page, enabling us to smoothly transition between projects. 06. Lafeliz The distinct logo design on Lafeliz ’s website instantly crafts a strong visual identity. The rest of their industrial design portfolio remains consistent with their branding, with plenty of photos to showcase their vast collection of furniture, lighting and homeware items. Greeting us at the top of their homepage is a large slideshow depicting their range of products. Lafeliz has taken into account the needs of their audience by incorporating a few additional touches on their website. The multilingual website option enables visitors to view their site in both English and Spanish, and the live chat feature makes it especially convenient for potential clients to reach out. Tips for a successful industrial design portfolio Your industrial design portfolio is your chance to craft a positive first impression. Done well, this type of website , can help you obtain an interview for a job you want, elevating your career and buying you the opportunities you desire. On top of checking out plenty of websites for design inspiration, read up on design portfolio tips. While there are many aspects to consider, here are the most important things to take into account as you create your industrial design portfolio: Introduce yourself : Your work may be the central part of your portfolio, but prospective clients or employers will also want to know a bit about you. This can be in the form of a brief intro on your homepage, or alternatively, as a dedicated About page . Describe your specialty, professional background, education and leading principles in your design work. In addition, help visitors put a face to your name by adding a professional portrait of yourself. Invest in your product photography : A crucial element of an industrial design portfolio is the product photography. Your work could be amazing, but without the best photos to back it up, no one will ever know. Hiring the services of a professional photographer is recommended, but you can also achieve impressive results on your own. For each project, select a few of the best photos and feature them, instead of an exhaustive selection of never-ending photos. Read about these product photography tips to improve your skills even further. Share the process : Letting people in on your thought processes can help them get to know you better and understand why you made certain design choices. Share initial sketches, models and renders that give insights into your development process. Include only your best work : Bombarding your industrial design portfolio with many projects won’t show off your best skills. On top of that, busy potential employers reviewing your portfolio could end up only seeing your mediocre projects and skipping your best pieces. To avoid that scenario, handpick the pieces you’re proudest of and focus on how to showcase them in their best light. If necessary, get back to them and revise areas you think could be improved. Be concise in your text : When you make a portfolio , it’s important to tell your product’s story, from the initial starting point to the final product. It gives you the outlet you need to share your ideas and concept, while simultaneously conveying your communication skills. However, don’t go into too much detail, as prospective employers most likely won’t have the time to read every word. Let your products speak for themselves by crafting a strong visual impact and reinforcing certain aspects of your project through images. For further guidance, take a look at these portfolio templates you can use to build your own, or draw inspiration from these top animation portfolios and art portfolios . Industrial design portfolios FAQ How many projects should I include in my industrial design portfolio? Consider including 10-15 diverse and well-documented industrial design projects in your portfolio. You can showcase a mix of concept sketches, renderings, prototypes and final products. Prioritize quality over quantity, meaning each project should highlight your design process, problem-solving skills and demonstrate your ability to address various challenges within the field. What are the various types of industrial design? Industrial design encompasses product, transportation and environmental design. Product design involves creating functional and aesthetically pleasing items. Transportation design focuses on vehicles like cars and bikes. Environmental design addresses spaces, enhancing user experience. Each type requires a blend of creativity, functionality and user-centered thinking to innovate and improve the form and function of products, systems and environments. How can I create an industrial design portfolio as a student? Craft an impressive industrial design portfolio for university by including at least projects showcasing your creativity, problem-solving skills and design process. You may need to keep adding to get this number as your study. Feature diverse projects with clear explanations of your concepts and outcomes. Keep your portfolio concise, well-organized and visually engaging to showcase your potential as a future industrial designer. Can I create an industrial design portfolio for free? With a website builder like Wix, you can. Choose from a range of portfolio templates to get started. Or opt for an industrial design specific template . What are some common mistakes to avoid in an industrial design portfolio? Overloading with too many projects or irrelevant details. Poor-quality images or renders. Lack of explanation for the design process. Failing to tailor the portfolio to the target audience. Ignoring user experience or functionality in projects. What makes a portfolio stand out? Clear, user-friendly layout and design. Unique, creative solutions to problems. A focus on storytelling through the design process. High-quality visuals and well-documented case studies. Personal touch and passion for design. What should I have in my industrial design portfolio? An industrial design portfolio should include a diverse range of projects that highlight your creativity and technical skills. Showcase sketches, prototypes and finished designs to demonstrate your process from concept to completion. Clearly explain your design thinking, focusing on how your solutions address user needs or solve specific problems. Including a mix of work also shows your versatility and adaptability across different challenges. What is the most famous industrial design? Some of the most famous industrial designs include the iPhone, the Eames Chair and the Coca-Cola bottle. These designs stand out for their innovation, timeless appeal and functionality. They have not only shaped industry standards but also influenced culture by redefining how we interact with everyday objects. Each represents a perfect balance of aesthetics and usability, leaving a lasting legacy in design history.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → When becoming your own boss, you have the freedom to set your own rules. Here's everything you need to know on the journey to become a freelance graphic designer. Starting a freelance career can unleash a wide range of emotions, from the terrifying to the empowering. While it might not be the easiest of professional paths, running your own graphic design business does guarantee a sense of satisfaction and accomplishment, knowing your every cent was earned through your own hard work and skills. To help you on your journey to self-employment, we’ve compiled a list of the most important things to keep in mind when becoming your own boss. Say hello to the complete checklist on how to become a freelance graphic designer, covering everything from creating a website , how to make a website and setting up a productive working station, to creating a graphic design portfolio , to demanding compensation from clients (on time, please!). Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. What is a graphic design freelancer? A graphic design freelancer is a professional who offers graphic design services on a freelance basis. Instead of being employed by a specific company or agency, a graphic design freelancer operates independently and is self-employed. Freelancers in graphic design are typically hired on a project-by-project basis by clients who require design expertise for various visual communication needs. Graphic design freelancers possess skills in visual communication, layout design, typography, color theory and the use of graphic design software or other design tools. They may work with clients from diverse industries, including marketing, advertising, publishing and web development. Learn more: Types of designers How to become a freelance graphic designer Master your design skills Make bureaucracy your friend (or at least try) Personal branding is key Be business savvy and prepared Client better have my money Juggle the perfect work-life balance Stay updated in the industry Market yourself Illustration by Wix user  Jennifer Xiao 01. Master your design skills Freelance graphic design isn’t just about creative ideas – it’s about turning those ideas into visually stunning, professional-quality work. That starts with sharpening your technical skills. Mastering tools like Adobe Illustrator and Photoshop is a solid foundation when you’re just starting out. If you’re not comfortable with them yet, take the time to explore their features and practice. The more you familiarize yourself with these tools, the better prepared you’ll be to handle client projects with confidence. Investing in your education is an important step, whether through formal programs or online courses. Webinars and specialized lessons can help you refine advanced software techniques or branch into niche skills, like creating vector illustrations or 3D modeling. These small time commitments can lead to major breakthroughs as your career grows. Building on your technical skills, don’t forget the core principles of great design. Understanding color theory, typography and layout principles can stop a design from “feeling off” and turn it into something polished and professional. Try staying curious about emerging tools, dynamic trends and new techniques. Could an online animation workshop add motion design to your offerings? Could experimenting with AI design tools open new horizons? Whether it’s upgrading your software know-how or branching into fresh skills, every step forward means more confidence and opportunity. 02. Make bureaucracy your friend (or at least try) Becoming self-employed means, first and foremost, starting a business on your own. This requires a lot of hands-down, hardcore finances on your part. While it’s the job itself that you love most, know that freelancing is just as much about business and numbers as it is about design. Here is what you need to look out for in order to remain on top of your paperwork at all times: Open a business: Research the basic laws of starting a web design business in your location. Consult with your local authorities about the process, then register as a small business. Tax payments: Consult with a tax accountant and read up on tax laws for independent contractors – it’s important to know what fraction of your payout per assignment must be paid to the government. Work permits: Look into all relevant permits and permissions you might need to obtain. For example, some local authorities require specific permits for working from home. Bookkeeping: Set up a financial bookkeeping system that works for you and complies with the local filing laws. Note that there are many affordable online platforms that can benefit you with this. Get folders (physical, virtual or both) to file all invoices and payments. Be as organized as you can with this – we recommend arranging all paperwork by month and year. Some freelancers choose (or are entitled by law) to hire an accountant to help them file paperwork. If you’re thinking of hiring an accountant, make sure the decision is financially plausible for you. Plan ahead: Even if you’re just starting your career, it’s not too early to plan ahead. In fact, when it comes to saving for your retirement, the earlier the better. Take the time to decide on your savings, whether it’s a pension fund or any other form of long-term savings, and make sure to contribute regularly. 03. Self-branding is key Some newly-freelance graphic designers feel that their portfolio doesn’t align with the kind of jobs that they’re interested in getting. In those cases, it might be tempting to work on free personal projects before even looking for the first job, from book cover ideas to wedding invitations. But if you’re as well-trained and professional as we know you to be, remember that your portfolio will grow with time and experience, and that’s fine. When starting out, it’s better to work on your personal branding rather than create new projects – and the job offers are sure to follow. As with most branding projects, concentrate on a great website, strong logo and branded merchandise - including taking inspiration from some great general portfolio website examples. Online portfolio : A sharp online presence is a must for getting the clients and projects you want. Portfolio websites serve as the foundation for your branding efforts, and are a useful way to introduce yourself to potential clients. Approach making your online design portfolio just as you would any other design project. For some inspiration, check out these graphic design magazines to see what other designers are doing online. Go for a website design that creates an experience and is also beautiful in its own right, showcasing you at your very best. Curating only your best and most representative work (around six to eight projects) is recommended. You can also use your portfolio website as an online store , enabling you to sell art online as an additional source of income. Take inspiration from these freelance websites. Make sure to add an updated version of your graphic design resume, your contact information and social media links, so that clients can reach you easily. Also include a written summary explaining who you are and what it is that you do. Last but not least, remember to make your website mobile friendly. Personal logo: While a logo is not a must for graphic designers, it’s also best not to type your name in Arial font at the top of your paperwork or website. Whether it’s an actual logo, an icon or any other creative interpretation, make your skills stand out across all platforms. You can use a logo maker to create your own, or check out logo ideas to get inspired. Need a name first? Check our our design name generator for inspiration. Branded merch: The visual language and brand identity you’ve crafted for your business should be carried across to your stationery as well. Sprinkle some of your creative stardust on your official papers, helping you stay on brand every time you generate an invoice or write a check. Brand your freelance business with a cohesive visual language. 04. Be business savvy and prepared Freelance work is much more fluid and dynamic than a nine-to-five job. You could be overloaded with work for several months on end, then scratching for any gig you can find soon after. One way to acknowledge that it’s common for work to come and go in cycles, and it’s nothing to worry about. Some other ways to prepare for this include: Save for a rainy day: Keep track of your expenses and income. As self-explanatory as it may sound, make sure that your expenses don’t go over your earnings. When starting your own business, try to have a few months worth of living expenses saved up on the side, which could come in handy during the quieter periods. Make a yearly plan: Work out a personal annual budget, and be as realistic as you can with your forecast. Write down all major expenses that you anticipate to help you prepare in advance (Are you going on a holiday? Is your best friend getting married?). Making an annual business plan, rather than a monthly one, will enable you to navigate your finances knowledgeably and efficiently. 05. Client better have my money Working with clients is a tricky art form of its own. Going into it, remember that your work is valuable. Your clients have a need, and you provide them with a solution – a service business that deserves compensation, with actual money. Follow these guidelines to ensure that you get what you deserve: Never work for free: No matter what credit they may promise, the crazy exposure you might receive or the esteem and prestige, design is your profession and you deserve to be paid for what you do. Unless you work for a nonprofit or an important cause that you’re truly passionate about, it really is as simple as that. Sign a contract: A design job is a business transaction. As such, it requires a contract to clearly detail each side’s obligations. A contract is an important method of protecting your rights and preventing major surprises from popping up down the line (such as the client suddenly asking for an animated GIF version of the logo on the day of the deadline). The contract should also detail the work process, so that both sides know what to expect. Use mood boards to help you plan your work and make sure to specify how many optional designs you’ll be presenting to the client in the first stage (we recommend around three initial designs). You'll also want to specify the number of revisions you plan on doing from there. This should prevent you from being dragged down the rabbit hole of never ending comments (“My cousin doesn’t like purple, please change”) and endless back and forth conversations (“Not too fond of orange, either”). Also, make sure that your contract protects your intellectual property rights. Payment terms: Before going into a project, agree on its payment terms and include those on your invoice. The standard is usually 30 days since terminating the project. In case a client is late on payment, enforce your right to be paid on time. You can also charge interest on late payments (look into legislation on this one, too). Just as you’re expected to meet your deadlines, the client should also meet payment deadlines. Payment stages: In long-term projects, you don’t have to wait until the very end to get the cash flowing. Before accepting the project, set payment stages so that you get paid as you go. You can determine a schedule that includes a deposit to be paid upfront (before you begin working), followed by an extra payment stage midway, and finally the majority of the total to be paid at the end of the project. Define clear dates for each of the stages, and include those in your contract. Pricing done right: Deciding what to charge for a project is never an easy call. Therefore, always base your pricing on market research. Establish a minimum rate, so you know not to take on projects below that number. Estimating how much you’ll charge per project can be done either according to an hourly rate, or according to the scope of the project. If you go for the latter, we recommend charging by the amount of assets included, with an added margin for modifications (usually about 30%). 06. Juggling the perfect work-life balance Differentiating work from personal life is much easier when you leave the office at the end of a work day. But when home is also your office, and the success of your new business lies solely in your hands, it’s harder to tell the two apart. Set your limits early on, so that you know when it’s okay for you to indulge in an extended late brunch, versus the instances in which work might overflow into the weekend. Working hours: When a client hires your services, it’s easy to feel like you owe them the world. But luckily, you don’t. Leave room for your personal life by setting daily work shifts and not going overtime. Work for a total of eight to nine hours per day, but no more. Create a routine by sticking to regular start and end times for your day, with regular breaks (a few quick five to ten minute breaks and one that’s significantly longer). A room of one’s own: Freelance design work can be done almost anywhere, or more specifically wherever there’s WiFi, but productivity is a completely different matter. Create a working environment that puts you in the right mood, and be sure to keep distractions to a minimum in order to better manage your time. One rule of thumb we can vouch for: working in bed is never a good idea. What friends are for: Freelance life can sometimes get very lonely. Find people you trust and make a point of asking their professional opinion from time to time, or hop on a video chat. Creativity and inspiration often happen when people collaborate, so reach out when you’ve hit a creative designer block or could simply use someone to talk to. Just say no (sometimes): Being self-employed doesn’t mean that you have to accept all projects that come your way. Knowing when to say no to a job offer is part of the game, too. Taking the wrong job can often lead to frustration, or clog up your schedule so that you’re unavailable for better offers that might be right around the corner. As you learn what’s right for you, don’t be afraid to turn down projects that you’re not excited about and that won’t take you in the right professional path. 07. Stay updated in the industry The design world never stands still. New tools, trends and techniques are constantly emerging, and as a freelancer, staying in the loop isn’t just a good idea – it’s a must. Think of it as part of your job to keep your skills sharp and your work relevant. Start by setting aside a little time each week for research and learning. Follow leading design blogs and subscribe to newsletters. Staying inspired by other designers’ work not only keeps you motivated but also gives you insight into what’s trending in the market. Don’t forget the value of being part of a creative community. Attend design conferences, local workshops or even virtual meetups to connect with other professionals. Not only do these spaces offer exposure to fresh ideas, but they can also lead to valuable networking and collaboration opportunities. You also need to keep your portfolio in check. Update it regularly to include your latest and greatest projects. This will keep your work aligned with updated industry standards and client expectations. The industry will always evolve, and by staying curious and adaptable, you can grow alongside it. 08. Market yourself Now that you’re ready to go, it’s time to land your first clients as a freelance graphic designer. Remember that finding clients will get easier with time. Once you have a few happy customers, they’ll do most of the word-of-mouth for you, so that things will eventually gain their own momentum and traction. But until you hustle your way to the top, here are a proactive few steps to get you started: Bring traffic to your site: Ensure that your portfolio website is optimized to be found on search engines like Google by upping your SEO (Search Engine Optimization). Add relevant keywords for your field and specialty to improve your chances of showing up in Google search results. Consider including your title or speciality as part of your domain name (for example, ‘yournamedesign.com’). Add metadata and alt text to your visuals, and include social links and buttons to your Pinterest design so people can easily share your work. Social media: Make the best out of social networks such as LinkedIn, Facebook and X. Being knowledgeable on tips for Instagram design is also crucial, as Instagram is one of the best social platforms for designers to display their work. Reach out to your friends and followers online to announce your recent shift into freelancing. Referrals and work offers often come from people who already know and appreciate you. Be sure to also utilize more niche, professional social platforms like Behance, Dribbble and Vimeo. Network: Even if terms like ‘networking’ cause you to cringe, don’t worry. You needn’t be a pushy salesperson, shaking hands and passing out business cards. Just being yourself, keeping in touch with peers and getting to know people from the industry can help you form genuine connections that might prove themselves valuable. That being said, don’t shy away from networking opportunities like online classes and communities, design contests, and more, and if you decide you want them, you can always create business cards that really highlight your design identity. Focus on the client: When communicating with a client, try to focus the conversation around their needs and vision, and less on your skillset. Remember that freelance work is about providing service to a client. As a result, your work won’t be measured by how gorgeous your designs are, but by how well you’re able to solve your clients’ problems. Online job boards: Job boards such as the Wix Marketplace are a good opportunity to jumpstart your freelancing career as a professional designer . It’s also okay to accept some lower wage jobs when getting started – you just need to get on the right path.

Build your website in minutes, try Wix for free today → If you’ve ever wondered whet her Wix  or Network Solutions (formerly Web.com ) is the better choice for your website, this side‑by‑side guide will show you exactly how each platform can bring your ideas to life. For small business owners, solopreneurs and creatives, knowing which tool to pick can save hours of frustration and help you launch faster. Below, we compare Wix and Network Solutions across design, AI, apps, security, eCommerce, blogging, pricing and support to help you decide which platform truly belongs among the best website builders for your needs. Want to learn how to make a website from scratch ? With Wix’s AI website builder , you can delegate tasks and set up your site in minutes. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Wix vs Network Solutions Wix empowers anyone to build a professional website, offering extensive creative flexibility, robust scalability and all-in-one tools for blogging, portfolio, eCommerce and more.  Network Solutions is best for users who want a simple, fast setup and are okay with more limited customization. The web is growing fast: three websites are created every second, 175 every minute and over 10,500 every hour , showing just how important it is to pick the right website builder  for your goals.  Feature comparison Feature Wix Network Solutions Templates & design Thousands of templates + drag-and-drop & flexible creative control Dozens of templates + drag-and-drop AI tools AI website builder + AI for content, design, SEO AI site builder, logo and domain tools Apps & integrations Large marketplace of apps and integrations Doesn’t support direct third-party integrations Ecommerce Advanced store features Online store capabilities Hosting & domain Hosting included; free domain first year Hosting included; free domain first year Blog features Native blog with SEO tools Core blog website SEO Advanced SEO toolkit, structured data, sitemap SEO features + paid advanced SEO options Pricing (based on annual plans) Free plans; paid plans start at $17/mo No free plan; paid plans start at $4.99/mo  Support 24/7 help center, robust documentation, learning resources Phone support, live chat, help articles  “Building a website isn’t just about getting online, it’s about creating your home base on the internet. It’s where people go to see what you’re about, so it should reflect your personality and purpose. Think of it as your digital first impression.” - Chava Katz, PMM @ Wix Pages at Wix Meet your contenders: Wix vs Network Solutions Wix Built for creators who own their individuality and follow their passion, Wix empowers you to take control of your online future.  Whether you’re just starting out or already running a business, Wix’s  drag-and-drop editor , hosting, domain management , eCommerce and SEO features  give you the freedom to do things your way, adapt and evolve and turn your ideas into a polished, professional website.  It’s the full-stack website builder that brings everything together—domain, hosting and design freedom—to help you grow confidently, lead your niche and achieve your goals online. Learn more about Wix: What is Wix? How to use Wix Creative ways to use Wix Wix reviews Network Solutions Network Solutions is one of the original players in the domain name game. While it's best known for domain registration and web hosting, it also offers a proprietary website builder.  The platform offers bundled domain-and-website packages, so you can handle your website and domain under one roof. Wix vs Network Solutions: the ultimate comparison  Here are the feature areas we’ll cover:  Templates & web design  AI website builder Apps & plugins Security & reliability Ecommerce Hosting & domains Blog integration  SEO tools Pricing Customer support  01. Templates and website design Your website's design is the first thing visitors notice. It should be modern, professional and easy to navigate. What Wix offers Wix has over 2,000 designer-made website templates for nearly every industry imaginable. All templates are fully customizable with the intuitive drag-and-drop  editor, giving you complete control over every element. You can move buttons, resize images and change fonts and colors to perfectly match your brand. What Network Solutions offers Network Solutions provides a gallery of pre-built templates, but they are far more rigid and some appear dated. Customization is limited to the options available within the builder, and users may find fewer design controls compared to more modern, full-featured website platforms. For creators who want a quick, structured starting point, this approach can be helpful, but it may feel restrictive for those looking for more design flexibility or advanced layout options. Bottom line: If design flexibility and creative control matter, Wix is stronger. If you just want a simple template and fast site launch, Network Solutions works. Find your perfect website template: Business website templates  One page website templates Health and wellness website templates Professional CV website templates Ecommerce website templates Photography website templates Education website templates Blog website templates 02. AI website builder AI tools can dramatically speed up the website creation process, helping you get online faster, especially when u sing a free AI website builder  designed to simplify every step. What Wix offers Wix’s AI tools are deeply integrated into the platform. With Wix AI , you simply answer a few questions about your project and the system instantly generates a complete, custom website, with tailored text, visuals and layout.  You can then enhance your site using AI-driven features to write blog posts, generate product descriptions and design unique images, all within the Wix Editor. Plus, if you’re just starting out, tools like the AI business name generator  can help you build your brand identity before your site even goes live. What Network Solutions offers Network Solutions also offers AI-assisted creation tools through its AI Builder, which generates a website for your business or brand in under a minute. Additional tools include an AI domain name generator  for finding unique domain ideas, an AI  logo maker  to design a visual identity and an AI writer to create website copy . However, its overall design flexibility and editing depth are more limited compared to Wix’s integrated ecosystem. Bottom line: Both Wix and Network Solutions have embraced AI, but Wix delivers a far more cohesive experience. With its unified design system and creative freedom, it stands out among the best AI website builders  and best AI landing page builders .  Wix’s ecosystem bridges automation with artistry, offering the speed of AI without sacrificing control, which puts it firmly ahead in the traditional vs AI website builder  debate. Explore the best AI website examples , browse AI portfolio examples  or learn how to create an AI portfolio  that reflects your creativity and ambition. "When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world and the technology is expanding into everything we do." - Marine Levy Belder, product marketing manager at Wix Learn more about AI:  What is the Wix AI website builder? AI vs template for websites  AI content strategy 03. Apps and plugins  Apps and third-party integrations add powerful new functionality to your site, from online booking to advanced analytics. W hat Wix offers The Wix App Market  is home to over 800 popular professional apps. You can easily add contact forms (via an integrated form builder ), social media feeds, online scheduling , an event website and marketing tools. Most apps are installed with a single click and integrate perfectly with your site. What Network Solutions offers Network Solutions does not have an app marketplace. Additional functionalities, like email marketing or website analytics  for eCommerce sites, are built-in making it easy to access basic website features.   Bottom line : Wix’s extensive App Market provides endless possibilities for adding functionality. Network Solutions offers basic capabilities, but falls short, lacking a centralized or simple way to enhance your site's capabilities. 04. Security and reliability  Your website needs to be secure and dependable to protect your business and build trust with customers. What Wix offers Wix provides enterprise-grade security for all websites. This includes free SSL  certificates, 24/7 monitoring for threats like DDoS attacks and a 99.99% uptime . All website security measures are managed for you, so you can focus on creating the best version of your site. What Network Solutions offers Network solutions also offers SSL certificates to secure your site. In addition, the company touts a 99.99% uptime reliability for its Unix-based hosting service, reflecting its commitment to stability.  M ore advanced security features, such as daily malware scans, are often sold as separate, extra-cost add-ons (e.g., their SiteLock feature). Bottom line: While Network Solutions includes essential website security features, Wix provides a more comprehensive set of protections as part of its standard website plans. This integrated approach makes it easier for users to manage site safety and performance in one place. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix 05. Ecommerce   Sellin g products or services online requires a robust and easy-to-manage eCommerce solution. Here’s how Wix and Network Solutions compare when it comes to creating an eCommerce website : What Wix offers Wix eCommerce is a complete solution for businesses of all sizes, making it easy to  sell online through a fully integrated storefront. You can offer physical products, digital goods, custom merch  or selling subscriptions  directly from your site.  The platform also includes features like abandoned cart recovery, secure  payment processing , inventory management  and tools for building a dropshipping website  with multi-channel selling options. What Network Solutions offers Network Solutions includes an eCommerce package that lets users sell products directly through their website and on popular platforms like Facebook, Amazon and Etsy.  To accept credit card payments online, users must set up a separate merchant account and payment gateway compatible with their shopping cart. The platform also supports third-party payment options like Google Checkout and PayPal®.  While it covers the basics of online selling, like inventory management, it lacks the built-in payment processing and multi-channel management tools that come standard with Wix eCommerce. Bottom line: Wix offers a more feature-rich and scalable eCommerce platform, while Network Solutions focuses on straightforward online selling. Wix’s broader toolset makes it well-suited for users who want room to expand their store as their business grows. Learn more about online selling: Best eCommerce website builders How to make an eCommerce website Ecommerce website design How much does an eCommerce website cost? Is Wix good for eCommerce? 06. Hosting and domains Relia ble  free website hosting and easy domain name  management are the technical foundation of your site. Let’s see how Wix and Network Solutions stack up in these essential areas. What Wix offers Every Wix site comes with free website hosting, meaning you don’t need to worry about separate server setup or technical management, it’s all built in. Under the hood you’ll find a multi-cloud infrastructure (powered by Google Cloud, Amazon Web Services and more) that delivers 99.99% uptime. Wix also uses a global Content Delivery Network (CDN) with over 200 nodes worldwide, ensuring fast load times for visitors no matter where they are.  On the domain front, Wix makes domain name search easy: you can register your free domain  for the first year when you upgrade to an annual premium plan and manage DNS and domain settings directly inside Wix. “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” - Ofir Gvili, domains PMM at Wix What Network Solutions offers As a domain registrar, Network Solutions is well-known for domain names. It provides an integrated domain name search tool that makes it easy to find and register a custom web address, and many of its hosting and website builder plans include a free domain for the first year. In terms of hosting, Network Solutions includes free website hosting with its site builder packages, covering the basics needed to get a website online. Network Solutions advertises a 99.99% uptime for its hosting environment, which reflects standard reliability expectations for shared hosting. While suitable for small or static sites, shared hostingit offers less flexibility and optimization compared to Wix’s multi-cloud, CDN-powered environment. Bottom line: Wix includes high-performance hosting and a free domain as part of its website plans, making it easy to manage everything in one place. Network Solutions also provides hosting and offers a free domain for the first year, though users may find differences in performance and plan flexibility depending on their needs. 07. Blog integration A blog is a powerful tool for attracting visitors, building authority and engaging with your audience. Whether you’re learning how to start a blog  or exploring blogging for beginners , having the right platform makes all the difference. What Wix offers Wix includes a fully integrated blogging platform that makes it simple to create a blog  and manage every aspect of it from one dashboard. You can write and format posts, add images and videos, categorize topics and schedule publications in advance. Wix Blog also comes with built-in analytics, SEO tools and social sharing options, helping your content reach the right audience and grow over time. “I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.” - Tim Pelletier, owner and SEO consultant of Tim Pelletier Consulting, LLC What Network Solutions offers Network Solutions includes a basic blogging feature within its website builder, allowing users to publish and edit simple text-based posts. However, its blogging tools are limited compared to full-featured platforms.  For users focused on consistent content creation or growing through blogging, it provides a functional starting point but less flexibility than other website builders. Bottom line: Network Solutions provides a simple way to publish blog posts, making it a solid choice for straightforward content needs. However, users looking for more creative control, advanced SEO tools and built-in design flexibility may find Wix’s blogging platform better suited for growing and customizing their content strategy. Learn more about creating an online blog:  What is a blog? Blog post templates Blog name ideas Best blogging tools 08. SEO tools Search Engine Optimization (SEO) is crucial for helping customers find you on Google and other search engines. What Wix offers Wix provides a comprehensive suite of built-in SEO tools, including the Wix SEO Learning Hub  that guides users step-by-step through optimizing their site. You can customize meta tags, URL slugs, structured data and more, while Wix handles technical SEO tasks like automatically formatting image files for you. Wix also supports bulk page SEO settings, making it easier to apply optimizations across multiple pages and scale your efforts efficiently. What Network Solutions offers Network Solutions provides a set of SEO features that help beginners get started with optimization.  Users can choose keywords to target, run a site health check to identify issues like broken links or duplicate meta tags, follow an SEO actions guide with step-by-step tasks, apply advanced filters to prioritize work by category or page and review reporting to track progress.  For users who want more advanced SEO features, Network Solutions also offers a paid add-on that expands these capabilities. Bottom line: Wix delivers a comprehensive, built-in SEO suite suitable for both beginners and advanced users, giving full control without additional costs. Network Solutions offers structured, guided SEO tools that can help optimize a website, but access to more advanced features typically requires a paid plan, making Wix the more complete solution for ongoing SEO management. 09. Pricing Understanding the full value behind each plan helps you decide which platform fits your needs best. Here’s how Wix and Network Solutions compare on pricing and what you get with each. Wix pricing All Wix prices listed below reflect annual pricing (month-to-month plans also available): Free plan: Start building your site at no cost. Hosting is included and your site comes with a Wix-branded subdomain. You can use the drag-and-drop editor, access a wide selection of templates and begin creating your website immediately. Light plan ($17/mo): Free domain for one year, 2 GB storage space, multi-cloud hosting, light marketing suite and two site collaborators.  Core ($29/mo):  Same as Light Plan, plus 50 GB storage, a basic marketing suite, the ability to accept payments, basic eCommerce, scheduling and services features and up to five site collaborators. Business Plan ($39/mo): Same as Core Plan, plus 100 GB storage, a standard marketing suite, standard eCommerce capabilities and up to ten site collaborators. Business Elite Plan ($159/mo): Same as Business Plan, plus unlimited storage, an advanced marketing suite, advanced eCommerce, scheduling and services, access to the advanced developer platform and up to 100 site collaborators. Wix Plan Storage Light 2 GB Core 50 GB Business 100 GB Business Elite Unlimited Network Solutions pricing All Network Solutions prices listed below reflect annual pricing (month-to-month plans and additional yearly rates are also available): Website ($4.99/mo—renews at $15.99/mo):  This entry-level builder plan includes a free domain for the first year, three months of free professional email, a one-month free SSL certificate, one hour of expert design support and access to the logo builder and design studio. Website + Marketing ($7.99/mo—renews at $20.99/mo): This plan includes additional marketing and business tools, such as online selling, appointment scheduling, social media and email marketing and a Google My Business listing, all built on top of the features offered in the Website plan. Ecommerce ($13.99/mo—renews at $28.99/mo): This plan is designed for users who want to sell products. It includes all the features of the Website + Marketing plan, along with secure checkout on your domain and the ability to sell on popular platforms. Bottom line: Wix offers a broader variety of plan types, including a free plan you can start with immediately, alongside premium options that bundle storage, eCommerce tools, marketing features and advanced capabilities for growing teams. Network Solutions, by contrast, provides only paid plans, so it’s worth looking closely at what each tier includes before deciding what fits your needs. Explore all the features and benefits of   Wix Premium Plans  and find the plan that’s perfect for your business. 10. Customer support When you have a question, you need access to fast and helpful support. What Wix offers  Wix provides 24/7 customer support through live chat and a callback service. It also has an extensive Help Center  filled with articles and tutorials, the Wix Blog  for tips and inspiration and an active community forum. What Network Solutions offers Network Solutions provides multiple support channels, including live chat, phone assistance (available Monday-Friday,  8 a.m.–11 p.m. ET), 24/7 chat and a knowledge base with walk-through articles and guides.  Bottom line: Both Wix and Network Solutions offer multiple customer-support channels, including chat and online help resources. Wix provides 24/7 chat plus a callback option and an extensive Help Center. Network Solutions offers 24/7 chat/message-bot coverage and phone support with staffed hours during U.S. business times (phone: Mon–Fri, 8 a.m.–11 p.m. ET). Compare the channels and hours for the languages and regions you care about when choosing a provider. The final verdict  So, should you choose Wix or Network Solutions? The answer depends on your goals. If you are a modern entrepreneur, small business owner or creative professional looking for a flexible, design-forward platform, Wix may be the stronger fit. Its combination of a powerful and intuitive editor, extensive features and a robust app market gives you all the tools to build and grow. Whether you want to start a blog , open an online store  or book clients, Wix scales with you. Network Solutions can be a practical choice for users who want a straightforward website that connects seamlessly to their Network Solutions domain. That said, its builder offers fewer features and customization options than many competitors, which may limit what you can achieve if you're looking to create a more robust online presence.  You can start building your website today and explore all the features for yourself. Try Wix for free→ Editor's note: All information presented in this article is true as of 11/18/2025 unless mentioned otherwise. Wix vs Network Solutions FAQ Is Wix really free? Yes, Wix offers a free plan that lets you create a fully functional website. It includes hosting and access to the editor. To connect a custom domain, remove Wix ads and access business features, you can upgrade to a premium plan. Is Wix good for small businesses? Absolutely. Wix is ideal for small businesses. It provides all the tools you need to get online, from a professional website and custom domain to an online store, booking system and marketing tools. Its ease of use means you don't need to hire a developer to get started. Can I switch from Network Solutions to Wix? Yes, you can move your site to Wix. While you can't directly "import" a Network Solutions site, you can easily rebuild it with Wix's intuitive editor. You can also connect your domain from Network Solutions to your new Wix site. Does Wix handle SEO well? Yes, Wix provides a comprehensive suite of built-in SEO tools to help your site rank on search engines. The platform gives you full control over your SEO strategy, from customizing meta tags and slugs to managing redirects and structured data. What's the main difference between Wix and Network Solutions? The biggest difference between Wix and Network Solutions lies in their approach to website creation. Wix is an all-in-one website builder with drag-and-drop design tools, built-in hosting, AI site creation and extensive marketing integrations. Network Solutions, on the other hand, is primarily a domain registrar and hosting provider that also offers an AI-powered site builder with fewer design and eCommerce capabilities. Which platform is better for eCommerce? If you want to sell products or services online, Wix eCommerce provides more advanced tools, like multichannel selling, abandoned cart recovery, inventory tracking and integrated payment gateways. Network Solutions eCommerce allows you to add a secure checkout to your domain and sell products, but it offers fewer store management and marketing automation features. Which is better overall, Wix or Network Solutions? If your goal is to build, design and grow a professional website, Wix offers a more complete solution. You’ll get a flexible website builder, integrated marketing tools, AI features and powerful eCommerce options. Network Solutions is a solid choice if you mainly need domain registration and basic site hosting with simple website creation.

Bring your inspiration to life with a Wix website →   A powerful website is imperative for small business owners. With so many potential customers searching for businesses like yours, you want to ensure that your brand leaves a lasting impression online. To help you create a small business website that’s professional, engaging and memorable, we’ve hand-picked this selection of the best examples of how to make a business website , all built on Wix. Not sure if you need one? Check out does my business need a website . For getting your business started , you’ll also find two free web templates that you can fully customize and make your own Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best examples of small business websites A well-designed website can do more than just look good—it can help your small business build trust, attract customers and stand out in a crowded market. This blog highlights standout websites from real small businesses that are using smart design and strategy to support their growth. Each example offers practical ideas you can apply to your own site, whether you're building from scratch or giving your current one a refresh. From clear branding and strong visuals to smooth navigation and customer-friendly features, these websites show what’s working, and why. How we selected the featured small business websites Selection criteria Why it matters Clear branding Helps the business feel memorable and builds recognition User-friendly design Makes it easy for visitors to find what they need and take action Strong visuals High-quality images and layouts support a polished, professional impression Mobile optimization Ensures the site works well across devices, especially for on-the-go users Conversion-ready features Includes tools like contact forms, online booking or shop functionality Authentic storytelling Shows the human side of the business, helping build trust and connection 5 best examples of small business websites Here are 5 of the best small business website examples that show how smart design and functionality come together. From clean layouts to user-friendly features, these website ideas demonstrate how creativity and strategy can help small businesses stand out online. Ception Puffin Packaging Islango Acupuncture with Fabi Milestone 01. Ception: Tech startup website Ception’s brand identity is evident in every aspect of its business website design . From its tech logo to the clearly defined brand colors - a dark primary color and four accent colors that pop out in comparison - everything on the page comes together to form one cohesive story. Ception also uses a mix of visual elements, including illustrations, icons and photographs, to highlight their advanced localization solution. By implementing top website design tips, this business site’s hierarchy is crystal clear. It’s easy to see which elements are the first to draw our attention, so that the most significant features do not go unnoticed. This is achieved through variation in text size, like larger headers, as well as text weight, such as bold call-to-action text. Tip : Not sure which platform is best for your business website? Check out this guide to the best website builders for small businesses . 02. Puffin Packaging: Eco-friendly packaging website Eco-friendly packaging company Puffin demonstrates the value of creating your own logo . Note how their logo serves as a key element in the web design itself, repeating in the header, the favicon (the little icon at the top of the browser), and the product photographs. Yet a great logo is only one component to building a brand. Puffin has also crafted a catchy slogan to encapsulate their business and spirit—“Delivered fresh, naturally.” Another important element is their brand voice, which is applied consistently across their website. The written copy maintains a light, conversational tone, with fun phrases (like, “give us a buzz on the telephone”) that help the brand come off as human and approachable. This same tone is used in the testimonials section of this professional website. As proof of their customers’ love for the product, Puffin opted to turn to the enthusiastic responses of pets. It’s an unconventional approach, sure to put a smile on site visitors’ faces. 03. Islango: Yacht rentals website With a video of calm turquoise waters and aerial photographs of yachts, this small business website by Islango , offers to take visitors on their next adventure. The site is equipped with advanced tools from Velo by Wix to help users book sailing vacations online. Using database collections, Islango displays large amounts of data relating to their various travel destinations and itineraries. They also utilize dynamic pages to build a large amount of web pages, while maintaining a consistent design throughout. For quick and easy communication with site visitors, Islango includes a live chat widget which remains available on all of the website’s different pages. On their FAQ page , some of the most common customer questions are answered for the benefit of all site visitors. 04. Acupuncture with Fabi: Acupuncturist website The use of digital illustrations elevates this acupuncture site into one of the best small business website examples. The illustrations are tailor-made for the website, helping it paint a more vivid picture of the healing powers of Chinese medicine. The site is complete with an online booking system , enabling users to easily book their next appointment. Through the integration of a Members Area , users can sign up to the website and manage their bookings themselves. Since this is also the personal website of a solo practitioner, Fabiana has added a photo of herself and shared some of her background story. This helps build trust and foster a more meaningful connection with site visitors. In addition, it strengthens Fabi’s personal brand as a professional acupuncturist. 05. Milestone: Construction and renovations website Milestone's construction website is a powerful marketing tool for business. Showcasing the diversity of their construction and renovation projects, it uses muted tones, a modern style and sleek construction logo design to establish their brand image online. When making a business website, it's important to link to active social media accounts like Milestone does—this is a great way to engage visitors with on a more consistent basis. In addition to their Instagram and Facebook business pages, Milestone include links to their Houzz account—a community website especially for business owners in the construction industry. This way, curious potential customers can see what Milestone has been up to lately. All-in-all, Milestone's business website serves to establish credibility and authority, while creating more opportunities for them to draw in new clients. even further with your brand, and establish credibility. Learn more about how to start a construction business . Free small business website templates When creating a small business website for your brand, you can either build a website from scratch or use a fully customizable, designer-made template. These two business website templates can help get you started: Motivational Speaker : This personal website template launches into a fullscreen video of its business owner in action, instantly establishing a strong connection with site visitors. This is paired with a bold mission statement that gets site visitors excited about the business and a brightly colored call-to-action (CTA) button that encourages them to take action. The template also has a blog, a bookings system, testimonials and more. Tip: Still looking for a catchy title for your small business? Try using a small business name generator for inspiration and ideas. Lawn Care : This template is full of everything a small business needs in order to put its best foot forward. From displaying the brand’s services to introducing their story to providing customer testimonials, site visitors are sure to find everything they need. There’s also a built-in bookings system, a live chat widget, and more. Learn more about how to start a lawn care business. It's also worth considering adding a bio section to your business website both for any owners and founders, and the team. The components of a good small business website design A good small business website will be made up of several key components related to its infrastructure, content and design. Some of the main examples of the best business websites  include: Clear navigation and structure User-friendly, intuitive navigation that allows visitors to find what they need quickly and easily. A logical, hierarchical structure that helps search engines understand your website's content and organization. A consistent and easily recognizable layout across all pages. Compelling content High-quality content that is informative, engaging and relevant to your target audience. A clear value proposition that articulates what makes your business unique and valuable. Strong calls to action that guide visitors towards the desired outcomes, such as making a purchase or subscribing to your newsletter. Mobile friendly and accessible A website that works well on different screen sizes and devices, for a smooth user experience on both mobile phones and tablets. Adherence to accessibility guidelines to accommodate users with disabilities. Search Engine Optimization (SEO) Optimized content, including as a basic - meta descriptions and title tags to improve your website's visibility in search engine results pages (SERPs). An internal linking structure that helps search engines crawl and understand your website's content. Security and performance Your business website will need to be highly secure, backed up ideally by enterprise grade infrastructure. This should include SSL/TLS certification, https and other web security  measures for maximum uptime and secure information. Learn more: Small business website statistics Functionality A good business website should look great but also work well. And there are many ways to put your website to work for your business. One example is with Wix's AI Custom Agent, a powerful no-code solution for creating tailored AI agents. You can build a custom agent for your business website that can autonomously execute critical workflows like sending personalized re-engagement emails with exclusive coupon codes to inactive customers, maintain optimal inventory by monitoring stock levels and contacting suppliers when needed, boosting revenue by implementing smart discount rules for slow-moving products and keeping you informed with AI-generated sales insights delivered straight to your inbox. Small business website examples FAQ How much does a small business website cost? The cost of a small business website can vary significantly depending on several factors. With Wix for example it can cost anything from building a website for free, to paid plans that start from US$17 a month. But in general, simple websites with basic features, such as a few pages and a contact form, will be less expensive than complex websites with advanced functionality, such as e-commerce capabilities, custom designs and integrations with other tools. Hiring a professional web designer to create a unique and custom website can range from US$2,000 to US$10,000 or more, depending on the designer's experience, the complexity of the design and the number of pages. Hiring freelance web developers can offer more flexibility and customization options at varying price points. What is a business website? A business website is an online platform that represents your company on the internet. It provides vital information about your business, products, services and contact details, making it easily accessible to your target audience 24/7. What is the best small business website builder? When it comes to creating a small business website, you'll want to choose a website builder that allows you to create a professional site, with robust enterprise grade infrastructure (security, hosting, performance, reliability), like Wix. What essential features should a small business website have? Essential features for a small business website include: Clear, concise homepage About Us page Products/services information Contact details and form Mobile-friendly design Call-to-action buttons Customer testimonials Social media integration SEO optimization Fast loading speed Security features (SSL certificate) Easy navigation Professional branding Quality images/videos How can I make my business website stand out from competitors? To make your business website stand out: Use unique, high-quality visuals Craft compelling, clear content Implement a distinctive color scheme Showcase your brand's personality Provide valuable, free resources via a blog or other source Highlight customer testimonials Ensure fast loading speeds Create an intuitive user experience Include engaging calls-to-action Optimize for mobile devices Regularly update with fresh content How important is mobile friendliness for a small business site? Mobile friendliness is crucial for small business site as most web traffic now comes from web devices and mobile-friendly sites improve user engagement, as well as conversion rates. With Wix you can create mobile friendly designs and customize them via the mobile editor. How important is security to my small business website? Security is crucial for small business websites and because of this Wix provides: 1. Free SSL certificates for all sites 2. DDoS protection 3. 24/7 security monitoring 4. PCI compliant servers for e-commerce 5. Regular software updates 6. Two-factor authentication for account access 7. Secure payment gateways 8. Data backups 9. GDPR compliance tools 10. Custom security rules option

Turn your ideas into sales and start selling with Wix eCommerce →   Of all the elements that go into creating a successful online store , it’s hard to overstate the importance of a good product page. When done well, product pages play a vital role in informing your shoppers, incentivizing purchases, and creating deeper connections to your products and brand. We compiled a list of 18 of our favorite high-converting product pages. Check them out for your own ecommerce web design inspiration. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. 18 product page examples for your eCommerce website Something Good Studio Sena Runa Bonsie   Furry Necks Home + Patio Gallery Noir Lux Candle Co Healthy Eating on the Go Romaria   Beck and Cap Hydrascape Infinity Stickers Tach   Copper and Brass Paper Goods Handlebend   Koketit   Oak and Willow Lamarsa   Fieldstone Outdoor Provisions Co. Starling Home 01. Something Good Studio What they sell: Stand-out textile pieces What they’re doing right:   Something Good Studio  uses beautiful—and surprising—lifestyle photographs to show off its products. By showcasing a puppy rather than a person wrapped in their mini blanket, the brand evokes an emotional response from shoppers. Consumers are likely to stick around for longer, thanks to thoughtful and playful imagery. Pro tip: When planning out your photoshoots, add lifestyle photos to your shot lists, ensuring that you capture images of your product in action. 02. Sena Runa What they sell: Colorful paper quilling art What they’re doing right:   Sena Runa  creates unique, made-to-order art pieces. The store is upfront about the creation process and the timeframe for delivery, writing “please allow 3-4 weeks for me to create [this piece]” on their product page. This extra dash of detail keeps customers in the loop so that they know what to expect. This is good to keep in mind when you're learning how to build an eCommerce website . Pro tip:  If you’re selling art, create an Instagram account and keep it updated with your latest creations. Add links to your account from your eCommerce site—that way, customers can follow you and discover your newest pieces from their social feeds. Check out this guide for more information about  how much an eCommerce website costs  and the process of creating a website for selling online. 03. Bonsie What they sell:  Baby clothes designed for skin-to-skin contact What they’re doing right: Bonsie’s  baby clothes are unique in their design, which means some extra education may be necessary for customers to understand the full benefits of outfitting their babies in a Bonsie onesie. The product page includes a video that shows a mom dressing her baby—demonstrating exactly how their product works. Pro tip:  Showcase all the things that make your product stand out. Use images, videos and/or instructional illustrations to help your shoppers understand the full utility and benefit of the items you sell. 04. Furry Necks What they sell:  Handmade harris tweed dog collars What they’re doing right:   Furry Necks’  handmade collars are a delight to dog lovers. But for these customers to feel comfortable enough to make a purchase, they need a way to verify that the collars will fit their dogs and are durable. To that end, Furry Necks uses collapsible mini-sections titled “Product Info,” “Sizing,” “Care Instructions,” and “Delivery & Returns” to provide shoppers with the necessary information—without overloading the page with text. Pro tip:  Offer detailed product descriptions that include all relevant details, such as sizing info, materials, and care instructions. This not only helps to capture a sale, but also helps to set the right expectations and reduce the amount of returned orders in the future. For more tips, check out our guide on how to write product descriptions. 05. Home + Patio Gallery What they sell: Affordable home goods What they’re doing right:  Many furniture buyers struggle with visualizing how an item will look and feel inside a space. HPG  seeks to bridge this gap by including images that showcase its furniture in a realistic setting, as well as providing close-up shots of important product details. Pro tip:  If you are selling discounted items, make the discount obvious on your product page with a banner or strikethrough pricing. By highlighting the amount of money customers will save, you can incentivize more purchases. 06. Noir Lux Candle Co. What they sell:  Handcrafted scented candles What they’re doing right:  Offering shoppers a subscription to their favorite products is a genius way to nurture customer loyalty. Subscriptions are win-win: your customers can ensure they are never without their favorite products, while you benefit from predictable recurring revenue. Noir  incentivizes shoppers to subscribe to its products by offering 15% in savings. Pro tip: In addition to subscriptions, loyalty programs are a powerful way to build a community of customers that regularly engage with your brand. With Wix Loyalty Program , you can create a unique program for your business where you choose the tiers, points, and rewards system for your shoppers. 07. Healthy Eating on the Go What they sell: All-natural food bars What they’re doing right: Healthy Eating’s  customer base is very intentional about the foods they put in their body. That’s why the company takes care to list all the ingredients and nutritional information about each product from both the product description and product photos. For health-driven shoppers, this approach offers the transparency that they’re looking for. Pro tip:  If you’re selling something ingredient-driven, like food products or scented candles, include photos of the main ingredients of your product so that it’s easy for shoppers to find. 08. Romaria What they sell:  Statement knitwear pieces What they’re doing right:   Romaria collaborates with a diverse group of artists and designers to create a colorful collection of one-of-a-kind knits. Its product pages naturally include information about the designer of each piece, as well as the inspiration behind each design. This glimpse into the product creation process helps add to Romaria’s story and reputation of selling truly couture pieces. Pro tip:  A whopping 82% of shoppers  want to buy from brands whose values align with their own. By highlighting your brand values on your product pages, you can reaffirm your mission as a brand and potentially strike a chord with your site visitors. 09. Beck and Cap What they sell:  Modern wabi-sabi furniture What they’re doing right:   Beck and Cap’s  wooden pieces aren’t like any run-of-the-mill furniture. Rather, they’re hand-carved, ethically sourced, and built to showcase the natural imperfections of the wood itself. Beck and Cap therefore makes sure to include detailed care instructions on how to care for these pieces as they age. This information helps the company build trust and set clear expectations. Pro tip:  For products like furniture, you’ll want to clearly display your shipping information and product dimensions. This way, customers will have all the information they need to confidently make a purchase. 10. Hydrascape Infinity Stickers What they sell:  Graphic vinyl stickers What they’re doing right:   Hydrascape’s online store is a haven for travel junkies. The brand’s mural-like stickers celebrate various national parks and mountain tops. Knowing that their customers have most likely visited multiple of these sites, Hydrascape cleverly showcases “other scapes we love” at the bottom of each product page. This cross-selling technique aids product discovery and serves to increase AOV. Pro tip: For some stores, a simple page layout with a prominent call-to-action may be all you need to prompt a sale. This approach removes distractions, helping your customers stay focused on completing their purchase. Explore eCommerce website templates  for inspiration. 11. Tach What they sell: Couture knitted clothing What they’re doing right:  Magazine-quality product photography makes Tach’s product pages worthy of a social share. Tach  includes social share buttons on its product pages, making it easy for shoppers or affiliates to post about its products in just a few clicks. With over 70 million followers on social media, Tach proves how a strong, well-integrated social media strategy can work wonders for brand visibility. Pro tip:  Keep your hand on the pulse of eCommerce design trends to gain inspiration and keep your site looking sharp. As an example, many online clothing brands are moving towards showing the same outfit on different body types, as well as using video to show how clothes look on a moving body. 12. Copper and Brass Paper Goods What they sell: Stationary promoting Black culture What they’re doing right: With thoughtful word choices (like “all the essentials to start the day off right”), Copper and Brass Paper Goods  lets its brand personality and core message shine in its product page copy. When writing your own copy, don’t just tell your customers what your product is—speak their language and tell them how it’ll impact their lives. Pro tip: Create buyer personas to inform your messaging and establish your brand voice. Personas put you in the mindset of your customers, while ensuring consistency across your various marketing assets. 13. Handlebend What they sell:  Rustic, handmade copper mugs What they’re doing right:   Handlebend’s  products are presented in a classy manner. By keeping the product page simple and giving lots of real estate to elegant product photos, Handlebend does a great job of demonstrating that their copper mugs are top-quality. Handlebend’s branding can also be felt in its use of rich, warm tones. The company takes care to use strong, consistent branding throughout all of its designs. Pro tip:  If appropriate for your store, reduce choice paralysis among your shoppers by featuring fewer, highly curated items online. 14. Koketit What they sell: Art prints and NFTs What they’re doing right: When it comes to wall art—size matters. That’s why Koketit  goes the extra mile and provides an infographic of various print sizes directly in the product photo slider. The store also provides a conversion chart from CM to IN on every product page to help all of its shoppers understand the sizing of its prints. Pro tip:  If you sell internationally, keep your international customers in mind when drafting your product pages. For example, include information about international shipping, offer multiple units of measure, and include currency converters on your site to help international customers feel more comfortable making a purchase. 15. Oak and Willow What they sell:  Eco-friendly cleaning products What they’re doing right: Oak and Willow does a great job of letting its happy customers prove the value of its products for them. Within its product pages, Oak and Willow showcases product reviews from happy customers to build trust and pave the way for sales.    Pro tip: Showcase and collect product ratings from your product page using today’s top review apps . 16. Lamarsa What they sell:  Espresso machines, coffee grinders, and anything else you need to make the perfect brew What they’re doing right:  Lamarsa knows that the first thing a shopper looking at espresso machines wants to know is what features the machine includes. By listing the mechanics and special features of its machines as bullet points, Lamarsa makes it easy for shoppers to compare its products to similar ones on the market. Pro tip:  Include a wishlist function  on your product pages that allows your customers to bookmark their favorite items so that they can easily find them later. This wishlist feature can also give you valuable data about what your shoppers love. 17. Fieldstone Outdoor Provisions Co. What they sell:  Sporting lifestyle clothing and accessories What they’re doing right: Sometimes, it’s hard to justify a purchase that's technically non-essential and related to a hobby. Fieldstone  helps its customers get over that hump by accepting Afterpay as a buy now, pay later (BNPL) option. This allows customers to pay for an item in installments, rather than with one lump payment. Pro tip: Enable live chat on your product pages to further guide the buying process. Wix Chat comes pre-installed on every Wix Store, making it easy for you to start answering questions in real time and help shoppers get the information they need to feel confident about their purchases. 18. Starling Home What they sell: Smart home hardware What they’re doing right: Starling Home  focuses on marketing one product: the Starling Home Hub. For this reason, its homepage doubles up as a product page—simplifying the path to purchase. All of the product details are provided on one page that’s easy to digest, thanks to thoughtfully placed visual aids. Pro tip: Simplify your path to purchase when designing your product page. Eliminate extra clicks between the moment a shopper enters your site and the moment they decide to make a purchase. Ready to make money? Learn how to build a professional eCommerce website  with Wix and start selling now. Best practices for creating your own product page examples Creating an effective product page is crucial in driving conversions for your e-commerce business. In order to create the best ones, you'll want to consider the following: Use clear, high-quality images:  Use high-resolution product photos from different angles and if possible, the images should feature the product in use. ASOS for example, use video and multiple still photos to show their clothing on models. Detailed product descriptions:  Accurate and detailed descriptions help the shopper fully understand the features and benefits of your products. Apple's product pages, for instance, are excellent examples - detailing every product feature with simple, persuasive copy. User reviews & ratings:  Customer reviews build trust and significantly influence purchasing decisions. Amazon is a good example of user reviews being well used within product pages. Clear pricing and shipping information: This includes the product price, any discounts, taxes and shipping costs. All of this information should be transparent and clear. Actionable call to action:  Make sure your ‘Add to Cart’ or ‘Buy Now’ button stands out. Airbnb does this effectively with their 'Reserve' button—it's bright pink and impossible to miss. Product availability : If a product is out of stock, make this obvious and where possible, inform the customer when it will be available again. Care instructions and product specifications:  If relevant, include information on product care or specs. Use videos:  Videos can give a better understanding of your product and can showcase product features in action, or the real-world. Upselling and cross-selling:  Suggest related products or accessories to increase the basket size. Amazon's 'Customers who bought this also bought' is a classic example of this strategy. Easy navigation and quick loading:  Check that your product pages load quickly, and it's easy for visitors to navigate around your website. For more inspiration consider using a product name generator to help name your pages effectively.

Bring your inspiration to life with a Wix website →   First impressions matter, especially when you  create your own website . Your About Us page is where potential customers learn who you are, what you do, and why you do it. In fact,  52% of website visitors say the first page they look for is the About Us page . The best About Us page examples show how a simple page can turn visitors into loyal customers. The best About Us page examples are informative, stylish and help you stand out from the crowd (especially for  corporate websites ). Share your business's story—how it started, its mission and your unique approach. Make sure it reflects your brand's style, tone and  web design . Crafting your brand story on one page might feel challenging, but it’s worth the effort. We’ve rounded up the 15 best About Us page examples from Wix users to inspire you when you’re figuring out  how to make your website . Use these ideas to build an About Us page that connects with your audience—and start creating with a  one page website builder  today. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: About Us page examples We’ve rounded up the best About Us page examples that go beyond just telling a story — they make you feel like you know  the brand. A great About page builds trust, shows personality and gives visitors a reason to stick around (or better yet, get in touch). These examples highlight how design, tone and storytelling come together to make that first impression really count. Your About page is your chance to connect on a human level. From heartfelt brand stories to playful bios and mission statements that actually resonate, each example brings something different to the table and offers ideas you can use to build or refresh your own. Here’s what we looked for when choosing the examples: Clear and authentic storytelling that builds connection Design that reflects the brand’s personality Copy that feels human, not like a corporate press release Visual elements like team photos, behind-the-scenes shots or custom illustrations Calls to action that encourage people to explore or reach out What each example brings to the table: Strong brand voice that makes the business feel approachable and real Layouts that balance text with visuals for easy reading Personal touches like team bios, timelines or founding stories Strategic CTAs to guide visitors to contact, explore or take the next step What makes a great About page Feature Why it matters Clear brand story Helps visitors understand your mission and what drives you Authentic voice Makes your brand feel real and relatable Thoughtful visuals Adds personality through team photos or behind-the-scenes shots Simple layout Makes the page easy to read and keeps visitors engaged Team bios Helps put faces to the brand and builds trust Mission or values Shows what your brand stands for beyond just products or services Timeline or backstory Gives context and shows how far you’ve come Call to action Encourages visitors to connect or keep exploring your site Mobile-friendly design Makes sure the page looks great and functions on all devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best About Us page examples Want to see what makes these About page examples stand out? Explore the full list for ideas you can borrow — or make your own — as you craft a story that helps your audience connect, trust and remember your brand. Heroines: Nonprofit organization Bodyrock Bootcamp: Personal training Helena Kruger: Fashion illustrator The Diigitals: Modeling agency Nurturing Nature Cards: Handcrafted greeting cards Bon Puf: Cotton candy vendor Michaella Twersky: Product designer Bracadale Books: Book binders Toks Visoks: Bag designer Rose van der Ende: Graphic design and branding Digigem: Marketing agency Extraweg: Artist Ryan Saghian: Interior Design Studio Devasya Sharma: UX researcher portfolio Anissa Hexton: Marketing resume 01. Heroines: Nonprofit organization Heroines  is a platform which benefits diverse groups of women by hosting supportive events. The About Us page successfully captures the spirit of the organization, beginning with a heartwarming text about its mission and photographs of empowered women who represent their community. The  website color scheme  is gentle, combining purples and pinks that channel positive female vibes. Parallax scrolling helps to engage visitors even more, allowing the areas of color and photographs to shift throughout the page as they browse. By confidently placing calls-to-action on the About Us page—a sweet “Donate” button on the right-hand side, and a slider at the bottom of the page—visitors are invited to become members of the organization. Like what you see? Create your own About Us page using the same template: Template name: Social welfare organization (serene) website template 02. Bodyrock Bootcamp: Personal training Bodyrock Bootcamp  fits plenty of useful details onto one page, from informative video clips to a “Meet Our Trainers” section. Their About Us page has an upbeat language and eye-popping visual quality that sets the tone for the gym’s personal training philosophy, method and mission. Since committing to a personal training program is a big step for many people, it’s a savvy business move on Bodyrock Bootcamp’s part to post various special offers throughout their About Us page. Deals like lower prices for new members and a free trial one-on-one session might be the perfect way to get workout sceptics into the gym for the first time (after all, getting off the couch is half of the work!). Rocking more than just awesome bodies, the team at Bodyrock Bootcamp has an About Us page that is as effective as we expect their personal training program to be. Like what you see? Create your own About Us page using the same template: Template name: Fitness studio   website template 03. Helena Kruger: Fashion illustrator Helena Kruger  is a fashion illustrator and designer from Stockholm whose About page, in line with her personal branding, is smart and refined. The page’s clean black and white aesthetic allows us to focus on the text, which communicates who Helena is and what inspires her artistically. An image of Helena painting in her studio gives visitors a glimpse into her professional process. Although this About page is made in a pretty minimalistic style, there is a lot of important information posted here: a link to Helena’s blog, a list of clients, a link to her online store and a relevant Contact Us page. You can create your own blog  with  our blog maker . Like what you see? Create your own About Us page using the same template: Template name: Home goods store   website template View more  minimalist websites  for inspiration. 04. The Diigitals: Modeling agency Contemporary, chic and fashionable to a tee — The Diigitals  modeling agency’s About Us page really stands out (and not because it's over six feet tall). It includes every element you’d expect a modeling agency to have on its About page, but since it's the first all-digital modeling agency in the world, The Diigitals’ has some voguish technological twists. Using a font with a futuristic feel to tell the agency’s story coincides well with their unique digital concept. It’s also a nice juxtaposition to the clean sans serif typography used for headings. The best feature on this page? Visitors can scroll through an attractive timeline that tells the story of The Diigitals’ development. This makes for an engaging experience that breaks up the text in a distinctive way. Like what you see? Create your own About Us page using the same template: Template name: Landscape photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 05. Nurturing Nature Cards: Handcrafted greeting cards Nurturing Nature Cards  instils the act of recycling by selling locally made plantable greeting cards. This About page is as endearing as the concept itself.  The brand’s creator Leah adds a short story about how she came up with the concepts, including a thoughtful fact about the amount of waste produced by unused greeting cards in Australia (where Nurturing Nature Cards is based). Made with  Wix’s Videobox feature , an accompanying video of a card blooming in a pot of soil captures the essence of the brand, while demonstrating their actual product. Pro tip: not all About Us pages have to be separated from the homepage. Instead of using a dedicated About page, Nurturing Nature Cards places all the necessary information directly on the homepage of their  artist website , using an  anchor menu  to ensure convenient navigation. Like what you see? Create your own About Us page using the same template: Template name: Plant store website template 06. Bon Puf: Cotton candy vendor Bon Puf  is an artisanal cotton candy company whose About Us page greets us in the sweetest way, thanks to the friendly welcome from their owner at the top of the page (“Hi! I’m Cloë!”). Using pastel colors and soft shapes, Chloe reminds us of the delightful taste of cotton candy. She uses the majority of her About page to write about the unfolding of Bon Puf and her experience as an entrepreneur. Photographs and links to recent projects along the side of the page create a dynamic experience for the viewer, while  embedded YouTube videos  give us the opportunity to encounter more of Bon Puf’s charm. Like what you see? Create your own About Us page using the same template: Template name: Ice cream shop website template 07. Michaella Twersky: Product designer While the black and white color scheme adds a dash of simplicity, there’s nothing typical about  Michaella Twersky ’s About page. Featuring her illustrations throughout the page and using a staggered layout, Michaella’s About page gives us an instant glimpse into the New York based designer’s creative talents. A balance of communicative imagery and short texts make this page fun to browse through and equally informative. There’s also a  multilingual option , which helps visitors from other countries to get to know her (a wise move when working in a culturally diverse city like New York).  All in all, the page captures both sides of Michaella: the professional designer and the original creative. The consistent footer across her UX portfolio also highlights thoughtful website footer design. Like what you see? Create your own About Us page using the same template: Template name: Start from scratch website template 08. Bracadale Books: Book binders The About Us section for  Bracadale Books  is undemanding, communicating to its audiences in a straightforward manner. A classic color scheme is a strong choice here, as it accentuates the traditional nature of the bookbinding business. Photographs of the owner working on the conservation of a book are a really nice addition. Here we can see once again how useful a footer can be on an About page. Bracadale Books manages to fit a lot of information into theirs, including a newsletter sign up, links to the rest of their website’s menu, contact information and the location of their store. Like what you see? Create your own About Us page using the same template: Template name: Financial consulting company website template 09. Toks Visoks: Bag designer The star of  Toks Visoks ’ About page is the passionate story of founder and designer Akvilina. Her “True Story” relates her zest for design with the creation of an accessory line of her own. Some of the best About Us pages feature business owners who are in love with what they do, and Akvilina’s smiling portrait is just that. Toks Visoks’ About Us page also makes use of the  live chat  box feature, so visitors who want more information can easily reach out and receive an immediate response. This type of instant messaging can help the brand build a more personal relationship with their customers. Like what you see? Create your own About Us page using the same template: Template name: Poster store website template 10. Rose van der Ende: Graphic design and branding One o f the  best website designs  can be seen in this elegant site where  Rose van der Ende  lays out her design and branding services in a way that’s consistent with her style. The flawless organization of her About page reassures visitors that they can trust her professional services. Opting for a variety of text box sizes and colors, Rose is able to distinguish two important pieces of information in her About section: professional services offered and her bio. Another nice feature is the way she’s embedded her Instagram page to add some nice visuals that go along with the text. Like what you see? Create your own About Us page using the same template: Template name: Illustrator website template Learn more:  What is web design? 11. Digigem: Marketing agency Digigem  is a full-service marketing agency helping small businesses and startups grow through creative strategies and data-driven campaigns. The website uses a vibrant professional color palette that reflects the agency’s energetic and innovative approach. Crafting a trustworthy feel is one of the most important About Us page tips  and Digigem nails it. The About section features a “Meet the team” display with a photo of the owner and a bio highlighting the expertise and specialties. A clear “ Schedule a consult ”  button encourages visitors to take the next step and connect with the agency. Like what you see? Create your own About Us page using the same template: Template name: Marketing consultant (strategic) website template 12. Extraweg: Artist Extraweg  is the artistic identity of Oliver Latta, a Berlin-based artist celebrated for his emotionally driven 3D animation and visually striking work. Oliver’s projects combine creativity, technology and storytelling to create experiences that are as impactful as they are visually stunning. The About Us page uses a bright warm pink tone paired with an animated background, creating a playful yet sophisticated atmosphere that perfectly reflects Oliver’s distinctive style. This dynamic combination of color and motion draws visitors in and sets the tone for exploring Extraweg’s innovative and expressive body of work. Like what you see? Create your own About Us page using the same template: Template name:   3D designer website template 13. Ryan Saghian: Interior Design Studio Ryan Saghian ’s About Us page showcases the studio’s expertise and creative vision, giving visitors a clear sense of the quality and sophistication behind each project. It highlights the firm’s accomplishments including awards and industry recognition while presenting Ryan as both the creative force and the approachable face of the studio. The page also features Ryan’s photo, adding a personal touch that connects the audience to the designer behind the work. By combining professional credibility with an intimate glimpse into Ryan’s passion and philosophy, the About Us page effectively conveys what makes the studio unique and why clients trust it to transform their spaces into something extraordinary. Like what you see? Create your own About Us page using the same template: Template name:   Designer portfolio responsive template 14. Devasya Sharma: UX researcher portfolio Devasya Sharma ’s About Us page is designed to be fun, engaging and visually dynamic, reflecting the personality of a UX researcher. The page combines professional insights with a playful touch using emojis throughout to create a friendly and approachable tone. Visitors can explore featured projects showcased directly on the page, giving a glimpse into the research process and outcomes. Photos featuring Devasya working with teams and interacting with people add a human element, emphasizing collaboration and real-world experience. The page also makes it easy to connect, prominently displaying an email address and social media links. Overall, the About Us page balances creativity, professionalism and personal flair, giving a comprehensive and inviting view of Devasya’s work and personality. Like what you see? Create your own About Us page using the same template: Template name:   Creative CV website template 15. Anissa Hexton: Marketing resume Anissa Hexton ’s marketing resume website is clear, professional and easy to navigate. The homepage design  is sleek and well organized, immediately showcasing Anissa’s profile and highlighting her expertise in marketing. Its layout communicates credibility while allowing visitors to quickly understand her skills and professional focus. The About Us page takes a more personal and playful approach. It offers a glimpse into Anissa’s life beyond work, featuring fun elements that reflect her personality including her roles as a dog mama, aerial artist and traveler. With its balance of professionalism and personal flair, this website is a great example among the best portfolio websites  giving visitors a full picture of Anissa both on and off the clock. Like what you see? Create your own About Us page using the same template: Template name:   Business CV website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Key components of a successful About Us page A great About Us page doesn't just tell people who you are, it connects with them. It builds trust, inspires interest and leaves a lasting impression. Here are the key components that make it shine both in terms of its design and content on the page. Tell your story Go beyond the facts: Share your origin story, your defining moments and the values that drive you. Make it personal and relatable. Highlight your passion: What excites you about what you do? Let your enthusiasm shine through and show how it translates into your work. Connect with your audience: Find common ground with your readers. Explain how your mission or products fit into their lives and address their needs. Show your mission and values:  Clearly communicate your company’s purpose and what drives your work, using simple visuals, icons or short bulleted lists to make your core values easy to grasp. Introduce your team  Bring personalities to life : Go beyond names and titles. Share snippets about their passions, expertise and what makes them unique. Showcase diversity: If your team reflects the richness of your audience, celebrate it. It fosters a sense of connection and inclusivity. Humanize your brand: Let your team be the face of your company, creating a more approachable and relatable image. Highlight your impact Demonstrate results:  Use testimonials, case studies or real-life examples to show the positive difference your work makes. Build credibility:  Include recognition such as awards, media mentions, certifications or customer endorsements to reinforce trust. Focus on the human element: Show how your work has affected people's lives, not just statistics. Inspire action: Conclude with a call to action that encourages visitors to engage with your mission or purchase your products. Design for engagement Keep it visually appealing: Use high-quality images, videos and a clean layout that makes the page easy to read and navigate. Break up the text: Use bullet points, quotes and visuals to keep the reading experience engaging. Make it mobile-friendly: Ensure your page adapts seamlessly to different screen sizes for optimal browsing on any device. Explore other website examples: Best author websites Best agency websites Best bakery websites Best coaching websites Best conference websites Best nonprofit websites Best wellness websites Best cleaning websites About Us Page FAQ What is an About Us page? An About Us page is a section on a website that tells visitors who you are, what your brand stands for and why your business exists. It often includes your mission, values, story and team information. A strong About Us page helps build trust, humanize your brand and connect with your audience. Why do I need an About Us page? An About Us page is crucial for establishing trust and connection with your audience. It provides visitors insight into your brand's story, mission and values, helping to humanize your business. This page can highlight your team, expertise and achievements, fostering a personal connection with potential customers. Transparency and authenticity on your about us page contribute to a positive brand image, making visitors more likely to engage, trust and choose your products or services. It's an opportunity to differentiate your brand and leave a lasting impression, emphasizing the people and principles behind your business. How do I write an About Us page? You can write an About Us page by following these simple steps: Start with a clear headline that introduces your brand. Share your story and explain why your business exists. Talk about your mission and core values. Introduce your team or founder to add a human touch. Share achievements, testimonials or milestones for credibility. End with a call to action, such as contacting you or exploring services. What are common mistakes on an about us page? Avoid these common about us page mistakes to make sure your page connects with your audience: Writing too much or too little, which can overwhelm or underinform readers. Using generic language instead of showing off your brand's unique vibe. Only focusing on selling instead of sharing your story or mission. Not showing the human side of your business, like team photos or personal touches. Forgetting to include clear calls to action, like a link to contact you or learn more. Not updating your page regularly, leaving old or irrelevant info. Fixing these things can help you create a great about us page that builds trust and gets your visitors involved.

Get started by:  Creating an online store →  |  Getting a domain → Ecommerce is the online exchange of goods and services over the internet. It involves online transactions between businesses (B2B), businesses and consumers (B2C) as well as between consumers and consumers (C2C). Ecommerce encompasses a wide range of activities, including electronic business, online shopping, online marketplaces, electronic payments, online banking and online auctions. Ecommerce is an integral part of the modern global economy. Over the past couple of decades, it has transformed both the way we shop and the way we do business. In fact, eCommerce is on track to take over traditional retail sales altogether. According to Nasdaq, by 2040, eCommerce could facilitate as much as 95% of all retail sales . By 2027 it's on track to account for around 23% of all retail sales. With Wix, it’s easier than ever to set up an eCommerce website . Using a free website builder , you can build your store that lets you sell products or services anywhere in the world, manage payments and customize your site to fit your brand. If you’re brand new to eCommerce, you’ve come to the right place. This article will answer all of your questions about the world of online retail when it comes to starting a business . What is eCommerce? Ecommerce (short for “electronic commerce”) is an umbrella term for any transaction done over the internet. Ecommerce can involve the sale of physical or digital products as well as services of all types, from scheduling a yoga class to booking a hotel. It's like a digital marketplace that's always open. In an increasingly digital world, eCommerce, as a type of business , is more prominent than ever. The U.S. Census Bureau reported that eCommerce sales totaled $277.6 billion  during the second quarter of 2023 alone. And according to Statista, global eCommerce sales are forecast to reach $8.1 trillion  by 2026. When did eCommerce start? Ecommerce traces its roots back to the late 1970s and early 1980s, when foundational technologies like Electronic Data Interchange (EDI) began to shape digital transactions. EDI allowed businesses to exchange documents like purchase orders and invoices digitally, replacing traditional paper forms and streamlining operations. Around the same time, teleshopping emerged as a precursor to online retail, enabling consumers to order products through television broadcasts and phone hotlines. The 1990s marked a turning point in eCommerce, driven by the widespread adoption of the internet and the emergence of pioneering platforms like Amazon and eBay. Founded in 1994 and 1995 respectively, these companies revolutionized online shopping by connecting buyers and sellers on a global scale. How does eCommerce work? Here is a simplified overview of how an eCommerce transaction works: A customer visits an eCommerce website, marketplace or app and browses the products or services offered. If the customer finds something they want to buy, they add it to their ecommerce shopping cart . The customer proceeds to checkout, where they enter their shipping and billing information and select a payment method. The eCommerce merchant processes the payment and ships the product or provides the service to the customer. Each of these steps could look a little different depending on the exact nature of your eCommerce business . For example, you could partner with a third-party logistics company to handle packaging and shipping for you. Or instead of selling retail  goods, you may choose to sell online services or courses that don’t require any physical inventory. At its core eCommerce includes: Supply chain ecommerce management Inventory management Data collection and security Electronic funds transfer Shipping services Ecommerce now comes in many shapes and sizes and often involves multiple players. It also involves a variety of touchpoints, including a well-built website. Learn more: How does eCommerce work? Ecommerce vs. retail What is an eCommerce website? If you want to succeed in your endeavor, it's crucial to know how to create a website  that's tailor-made for eCommerce. Simply put, an eCommerce website allows your business to sell products and services online. It's a digital storefront where your customers can browse, select and purchase items (see eCommerce website development). A typical eCommerce website includes features, such as: A desktop and mobile interface A product catalog with product descriptions and images A shopping cart software system for customers to keep track of the items that they want to purchase A checkout process  where customers can enter their shipping and billing information Secure website security features  to ensure the protection of your data and that of your customers High uptime and site reliability  to handle large numbers of traffic to an ecommerce site - Wix sites have 99.99% uptime, for example Secure payment processing Order tracking and customer support resources Types of eCommerce businesses The main types of ecommerce include the following: Business to consumer (B2C) Business to consumer  is one of the most common types of eCommerce models. B2C businesses sell goods and services directly to the end customer, and can include anything from physical products to online services. Think: Amazon, Nike or an online tutoring business. Looking for the best Squarespace alternatives ? Try Wix for free and see how it compares in this  Wix vs Squarespace  guide. Business to business (B2B) Business-to-business models are also very common, and refer to companies that provide goods or services for other businesses. B2B eCommerce covers a wide range of businesses, including wholesalers, raw material manufacturers and service providers. Consumer to consumer (C2C) Any transaction done between two people, rather than business entities, is considered consumer to consumer. This type of business  model includes transactions done on platforms such as eBay or Craigslist, or on social media marketplaces like Facebook Marketplace. Consumer to business (C2B) Consumer to business covers services provided by individuals, for businesses. This model is often used to include freelancers and other small service providers. A common form of C2B is when a business purchases stock images, videos or music created by individuals. Consumer to government (C2G) Consumer to government involves individuals using online platforms to interact with governmental services, such as paying taxes or fines. Examples include filing taxes through IRS e-file or paying parking tickets via municipal websites. Business to government (B2G) Business to government provides products and services for the federal or local government to purchase. These include a wide range of sectors like cyber security, waste management, urban planning, etc. Government to business (G2B) Government-to-business transactions reverse the B2G model. This model is often used to refer to information that companies can purchase access to, such as blueprints or legal files. Learn more: Best eCommerce platforms Examples of eCommerce business models There are several types of common eCommerce businesses that operate under the structures listed above. A useful way of breaking them down is by explaining the various types of products or services they offer. Dropshipping Dropshipping  is a business model in which you can sell products online without physically holding any inventory. Think of it as being the middle-person who connects the customer with the manufacturer or supplier. Get started dropshipping now. When a customer places an order for a product in your online store, the order details are forwarded to a trusted supplier, like Modalyst . (Alibaba, Taobao and Aliexpress are China based suppliers and wholesalers popular with global drop shippers). The supplier then ships the product directly to the customer. When you start a dropshipping business , you don't have to stress about logistics , manufacturing , inventory , warehousing or order fulfillment. You're also not limited by space—you can sell an unlimited array of products. Take Wix merchant The Boho Birdy , for example. The Australian e-tailer offers a wide array of clothing, including colorful boho, beach and bridal fashion, housewares and baby items to a global customer base. According to the store’s FAQ page, it partners with “suppliers and manufacturers to ship directly to … the customer.” Try our dropshipping website builder  to launch your eCommerce business  today. Print on demand (POD) The print-on-demand business model is a form of dropshipping. As a business owner, you’ll create designs and artwork, then select what products you want those designs printed on. A third-party supplier or print on demand company like Printful  handles the actual printing, fulfillment and shipping. When starting a print-on-demand business , you can choose from all kinds of products to offer, spanning T-shirts, hats, coffee mugs, phone cases, stickers and more. Plus, you have the freedom to experiment with designs until you hit your stride with one that takes off with your customer base. For example, Wix user LemonMade Apparel  operates a print-on-demand business model that partners with social media influencers. From LemonMade’s storefront, buyers can browse shirts, tote bags, ornaments, stickers and other merchandise for their favorite influencer. Both LemonMade and the influencers receive a portion of the sales. Start building your print-on-demand shop today with Wix . White labeling While labeling is another form of dropshipping where you can create your own brand without the need to develop products from scratch. With white labeling, you’ll sell products that are already successfully produced by another company under your brand name. Your company name, logo and designs will appear on the packaging. The white label provider handles product development, manufacturing and fulfillment. Private labeling Private labeling involves selling products under your own brand, but having them manufactured by a third-party. This is a common practice for eCommerce businesses that don’t have the capabilities, space or capital to handle their own manufacturing. Private labeling differs from white labeling in that the products are unique and exclusive to you and your business, while white labeled products are generic. Some providers will also handle fulfillment for you. This approach lets you build a unique brand identity without the headache and expense of product development or manufacturing. Ghost commerce Ghost commerce  also involves selling products under your own brand while keeping the source confidential. The foundation of a successful ghost commerce operation lies in establishing a website or online store, producing engaging content, and cultivating a strong social media presence. Characterized by low operational costs and straightforward setup, this model allows you to operate efficiently, relying on your marketing capabilities and customer service skills. Like dropshipping, you will want to find a reliable manufacturer to partner with. Subscription service Finally, another common eCommerce business model is subscriptions. Subscription box services  help you gain repeat orders and customer loyalty. For a set price, your company will create and/or curate a package of products or services delivered at set intervals—usually every month or every three months. You can offer incentives for long-term commitments at a reduced monthly cost (e.g., offering a 15% discount if a customer buys a three-month subscription rather than one month). Common examples of subscription services include meal prep delivery (like Hello Fresh or Blue Apron), fashion boxes (like Stitch Fix or Nuuly), streaming services (like Netflix or Hulu) and software as a service (like Adobe Creative Cloud or Ahrefs). Wix user House of Suppliez  utilizes this model in addition to their offering of supplies and classes for professional nail and lash technicians. Their monthly subscription box offers a curated collection of nail and lash products for professionals in the industry. Learn more: Shopify alternatives Wix vs Shopify WordPress alternatives Types of eCommerce products Physical products Businesses that sell their own physical products online are common, and are often what people refer to when they mention eCommerce.These online stores include both retailers and wholesalers that sell any sort of physical product; this could include clothes, books, groceries, gardening accessories, artwork, etc. Most businesses that sell physical goods online operate through their own store website, and/or as a merchant on an eCommerce marketplace like Amazon or Etsy. Artist and Wix user Lauren Simpson  is a great example. Lauren’s website and online shop features prints, cards and stickers depicting an incredible series of paintings inspired by the Alaskan wilderness. Services There is an endless variety of services you can purchase online, from hiring freelancers to streaming movies. As such, not all service-based eCommerce businesses operate similarly. Many business owners sell their services on their own website or on a dedicated platform for similar services. It’s also not uncommon for a business to ask first-time customers to contact them or fill out a form, rather than purchase the service upfront. This often depends on the type of business, as well as the clientele. Digital products There’s a type of eCommerce product that’s sort of in between physical products and services—digital products. This sector has gained popularity over the past couple decades with the growth of online retail. It includes software, music files, in-game purchases (in video games) and more. Digital products are the easiest to provide to the customer, as it’s just a matter of enabling a download. They also have the added benefit of being freely duplicatable, as opposed to a physical product, which requires manufacturing. See Sewn Ideas  for inspiration here. This Arizona-based online shop offers a complete line of PDF patterns for various shapes and styles of handbags, designed for everyone from beginners to advanced sewers. Once you pay for a pattern, you also unlock a password to access instructional videos. Pros and cons of eCommerce There are many reasons to start an online business. But before you start bouncing around eCommerce business ideas , it’s important to understand what advantages and challenges eCommerce holds. Benefits of an eCommerce business Low investment and operational costs : Compared to a physical brick-and-mortar storefront, eCommerce requires a much smaller initial investment. Instead of renting a location and remodeling it to create the perfect store, you simply need to create a website. Operational costs are also much lower, as you can avoid the rent and high utility bills associated with physical storefronts. Learn more: eCommerce vs. brick and mortar Stays open 24/7 : Online stores and online auctions, as opposed to physical businesses, aren’t limited to business hours. An eCommerce business can operate 24/7, always generating income, even when you sleep. Reaches more customers : By operating your business online, your clientele isn’t limited to a physical location. Your online store or mobile eCommerce app can cater to customers around the world, shipping internationally from day one. Ecommerce in emerging markets, such as China and India , is also on the rise in terms of both sellers and buyers. Fast and easy for customers : Letting your customers order their products online and receive them at home makes the purchasing process much faster and simpler than going out to the store. Online shopping also gives them the additional convenience and flexibility of payment options, such as one-click purchases via digital wallets such as PayPal or Apple Pay. This means customers are more likely to make impulse buys, as well as come back for more, given they’re happy with your products. Facilitates omnichannel retail  and selling : Thanks to platforms like Wix that let you manage multiple sales channels in one place, you can easily list one product on various online platforms—online store, mobile app, social media (Tik Tok for example), online marketplaces (Ebay, Etsy, etc.)—to increase your chances of making a sale. Easily scalable : Scaling up an eCommerce business is much easier than scaling up a physical one. Sure, you may need more storage and have to hire a few employees to deal with order fulfillment and other tasks, but you won’t have to find new locations or hire enough employees to run an entire store. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today. Challenges of an eCommerce business Harder to interact with customers : Most of the disadvantages of eCommerce stem from the inability to physically communicate with your customers. This makes it harder to understand their needs and to make sure they’re happy with your business. To counteract this, it’s important to keep in touch with your customer base however you can, be it social media, emails, surveys, etc. Shoppers can’t try before they buy : In an online store, customers can’t physically try on clothes, test gadgets or even get a general feel from just holding an item in their hands. Many online stores offer a free return policy to ensure their customers don’t hesitate. Great product photos and videos can also help give your customers a better understanding. Learn more about ecommerce photography in our guide. Faulty tech can ruin sales : When your business is online, any error or bug can cost you. There are many unexpected hurdles that can pop up—transaction errors, glitchy page designs, server crashes and more. These can not only botch a sale, but also deter customers from coming back to your online store. Make sure to build your website and store using a platform with a history of site reliability . Wix, in particular, has a proven track record of minimizing these issues. Crowded and competitive : In many cases, eCommerce is more competitive than physical retail. Rather than compete with other businesses in your town or neighborhood, you’re competing with the entire world. Things can get ugly trying to compete on product and shipping prices, especially with bigger companies that can often undercut you on both. Good marketing is the key to success in eCommerce and standing out from the crowd. Where different types of eCommerce take place Ecommerce can take place in spaces all across the internet. Different types of eCommerce  can take the following forms: Online store : An online store  is the most straightforward and customizable option for eCommerce. A platform like Wix  allows businesses to create and manage their own online stores easily. Its success can be attributed to its user-friendly interface, scalability, affordability and wide range of features. Social commerce : This is the practice of selling products through social media platforms. Businesses can create online stores on these platforms or use them to promote their products and generate sales. These days, you can even conduct transactions directly through social platforms in most cases. Some popular social commerce platforms include Facebook, Instagram and Pinterest. Mobile commerce (mCommerce) : This is the practice of buying and selling products through mobile devices. Mobile commerce is becoming increasingly popular as more people use their smartphones and tablets to shop online. Some popular mobile commerce platforms include apps from Amazon, eBay and Walmart. Online marketplace : These are websites that allow sellers to list their products for sale. Some popular marketplaces include Amazon, eBay and Etsy. Marketplaces offer a variety of benefits for sellers, including access to a large pool of customers, reduced marketing costs and simplified payment processing. Getting started with eCommerce If you’re looking to create an eCommerce business, starting an online store  is a great first step. These five steps will get you off on the right foot: How to start an eCommerce business in 5 steps Choose what to sell online   Build and design your online store   Find a manufacturer   Find shipping partners   Connect a payment provider   01. Choose what to sell online The first thing you’ll need to do before you learn how to sell online  is decide on what you actually want to sell. Start by identifying your interests and passions. It's much easier to dive into a project when you're enthusiastic about it. Then, do some market research, taking notes on what similar online stores are doing. Look at trends, including what's popular, what's unique and what’s profitable. Don't be afraid to fill a niche—it's often where the magic happens. Remember, your products should not only resonate with you, but should also resonate with your potential customers. 02. Build and design your ecommerce website To start your online store, you’ll need to make your own website to sell  using a platform that can facilitate eCommerce. That’s where Wix comes in. Wix is an all-encompassing, end-to-end solution for e-tailers of all sizes. Through Wix, you can sell goods through your online store, social media and sales channels, or in-person with Wix point of sale  software. You can additionally manage shipping, inventory, shopping cart software, marketing, analytics (track your ecommerce metrics ) and more, all from one unified dashboard. Once you build your website and create your store, it’s time to design it.  Ecommerce website design  is crucial in creating a positive shopping experience and can make or break an eCommerce business. Wix offers hundreds of designer-made online store templates  that you can customize to your own preferences. It’s time to design your dream store. Sign up  for Wix today. 03. Find a manufacturer After you’ve decided on a product, or line of products, you’ll need to figure out how to manufacture them. The type of manufacturer you need to find  depends entirely on what kind of products you’ll be offering, and how many. Alternatively, you may choose to dropship or only offer digital products and services, in which case you may not need a manufacturer at all. 04. Find shipping partners Shipping is a big part of any online store. You want every single customer to receive their products fast and in one piece. To pull that off, you’ll need a great eCommerce shipping  company. Look for a shipping company with a track record of reliability; remember, your own business reputation is at stake with each delivery. Speed is important, too, since fast delivery times can give you an edge in online shopping. Finally, consider excellent customer service. When things go wrong, you need a shipping partner who can address concerns quickly and efficiently. Again, for business models centered around services, digital goods or dropshipping, you may not need to worry about this step. But, for digital sales, you still need to make sure your products are distributed properly, meaning emails go out without errors and download links are always live. 05. Connect a payment provider No business is complete without getting paid. You'll need to connect your online store to a payment solution system or process, like Wix Payments in order to accept online payments . To ensure customers always have a comfortable way to pay, you may want to provide several payment options, including credit cards, Buy Now, Pay Later, mobile payments and digital wallets like PayPal. How to make eCommerce work: marketing strategies and tips to get started The importance of marketing in your eCommerce strategies can’t be understated. It’s a critical part of gaining new customers, as well as retaining your existing clientele. No eCommerce business is complete without it. Below are a few important ways to maximize your marketing efforts. Optimize your online store’s SEO One of the most important ways to drive traffic to your online store is by optimizing it to appear higher in search engine results. This is called SEO (search engine optimization). Boosting the SEO for your online store isn't difficult; it's about consistency and knowing your audience. Start by understanding what your target customers are searching for, and tailor your product descriptions to those keywords. Make sure you answer their search questions. Next, make sure your website is easy to navigate, loads quickly and is mobile-friendly. Good SEO is a marathon, not a sprint. Make use of content marketing Content marketing is a common practice in starting a business  of any type. In short, it means creating engaging blog posts, newsletters, social media posts and other content to attract visitors to your website. Using content marketing wisely, in conjunction with SEO, can have a huge impact on your store’s traffic. Utilize Facebook and Google Ads Facebook Ads and Google Ads are two of the most common paid advertising channels for eCommerce, and they can be very effective. Between Facebook, Instagram and Google, you can cover an enormous share of all internet users. With all that reach, you’ll need to be very precise when setting up your campaign, or you risk spending your marketing dollars on the wrong audiences. Wix can help you with built-in functionality to create, run and manage Facebook and Instagram Ads , as well as Google Ads . Stay in touch with your customers using email Marketing emails are a great way to stay in touch with your customers after you start an online business , letting them know about new products, sales or even to send a friendly holiday greeting. Email marketing is considered to have one of the best returns on investment (ROI) in eCommerce marketing; WebFX reports that this can be as high as 4,400% . Another great eCommerce marketing tool can be creating flash sales which you can promote via email. Improving eCommerce with data: the what and how Improving eCommerce with data involves using a number of techniques and best practices, among them—leveraging customer insights, purchase patterns and website analytics to optimize your online shopping experience and drive sales. By analyzing customer behavior data, you can personalize product recommendations, improve user engagement and increase your online store conversion rates. At the same time, tracking metrics such as cart abandonment rates, click-through rates and average order value helps identify areas for improvement in the sales funnel. Data can also can reveal trends and preferences, guiding inventory management and pricing strategies to align with demand. A/B testing different website elements, such as product descriptions, images or call-to-action buttons, can help you make data-driven decisions that improve user experience and boost sales. Customer feedback and reviews also provide valuable data for refining products and services. By integrating data analytics tools and continuously monitoring key performance indicators (KPIs),as an eCommerce business owner you can make informed decisions, reduce costs, improve customer satisfaction and ultimately drive profitability. Ecommerce regulations and global guidelines There are many regulations and laws governing the practice of eCommerce globally. In the US many of these can be found here . Examples include the Electronic Signatures in Global and National Commerce Act which validates contracts with an electronic signature and is designed to protect consumers who must give consent to a purchase. The Federal Trade Commission Act (FTC Act) aims to protect consumers, including those buying online, from deceptive trade practices - it makes it mandatory for companies to publish a privacy policy, to put in place data security measures (to protect consumers private information and payment details) and puts the onus on businesses to refrain from false advertising in any form. Other countries have enacted similar legislation or bolstered it as eCommerce grows in popularity, for example: The Australian Consumer Law (ACL) Consumer Guarantees Act and the Fair Trading Act, New Zealand UK Consumer Rights Act Distance Selling Regulations, UK E-Commerce Law of China, enacted January 2019 Ecommerce trends, current and emerging: how has the industry evolved Ecommerce continues to grow both in terms of the number of online stores available and the growing numbers of consumers purchasing online. Over the last few years a few trends have emerged including: Omnichannel shopping Integrating physical and digital shopping experiences for a seamless customer journey. Let's say a consumer searches for shoes on her phone. She researched a specific brand. Later that day or week she receives a targeted email from the shoe brand she researched earlier. She then visits the brand's physical store to try on the shoes. Maybe she then uses the mobile app to pay and receives an SMS receipt. Or the shoes are not in stock in store in her size, so the sales assistant helps her order them online with delivery to her home. Mobile-first shopping Consumers shop on their phones, this has been a rising ecommerce trend for a while now. However an emerging trend is big ticket purchases from the mobile. Many consumers still prefer to make big purchases, such as airline tickets or furniture, from a computer. ecommerce retailers are trying to shift this focus to get more sales made from mobile due to its accessibility, buy from anywhere. Social commerce Selling online via social media has taken off in a big way, whether it's brands directly selling or via influencers. How long consumers enjoy being sold to from social media, remains to be seen with some pushback against sponsored content. In 2022 over US$992 billion was spent on goods bought via social platforms. Thailand and India are the two biggest markets for social commerce. It's anticipated to reach $8.3 trillion by 2030. Sustainability and ethical brands While fast fashion remains popular in the world of online selling, there is a growing shift away from it. Consumers are more aware than ever that often cheap online goods means an impact down the production line, either on the environment or in poor conditions for those involved in their manufacturing. eCommerce brands that that prioritize eco friendly products are gaining in popularity as a result. AI in eCommerce AI transforms eCommerce by creating smarter, more personalized shopping experiences. The AI in eCommerce  market in the U.S. is growing fast and is expected to reach  $17.83 billion by 2034 . It analyzes customer behavior like past purchases or browsing habits to recommend products they’ll love. AI-powered chatbots provide instant 24/7 support, answering questions and resolving issues effortlessly. With these tools, your store becomes more intuitive and engaging, building trust, increasing loyalty and driving sales. What is eCommerce FAQ How to make money with eCommerce? Making money with eCommerce involves creating a successful online business that generates revenue through the sale of products or services. It starts with choosing the right eCommerce model or type. From there you'll need to choose a specific product niche or category to sell. Then, do your market research, choose an online store builder such as Wix, source customers and market your site. What is the difference between eCommerce and eBusiness? Ecommerce is the buying and selling of goods and services over the internet. Ebusiness is a broader term that includes eCommerce but also encompasses other aspects of doing business online, such as customer relationship management (CRM), supply chain management (SCM) and marketing. Is eCommerce worth it? This can be a complicated question to answer. In general, profitability is often what defines ecommerce as worth it as a business model. To understand if ecommerce is worth it for you, it's a good idea to start small and low risk, with dropshipping or print on demand as some good beginner options. You'll also want to consider if the time invested in making your ecommerce business profitable is worth it, while factoring in the time it might take you t make it a success. Is eCommerce easy? E-commerce can be easy, especially when compared to other business models, or challenging, depending on your business idea, experience and capital to fund it. With intuitive ecommerce platforms like Wix, setting up an online store is easier than ever. However, successfully running an e-commerce business requires more than just a website. Other crucial focus areas include marketing, inventory management and customer service, all of which can demand significant time, effort and expertise in order to build a successful business. While the initial setup might seem easy, long-term success with ecommerce requireds dedication and strategic planning. What are the different eCommerce revenue models? Direct sales: Selling products directly to customers through your online store. Many large retailers do this - including Target. Marketplace model: Acting as a platform for other businesses to sell their products, earning commission on each sale. An example of this is Amazon or eBay. Amazon currently holds 37.6% of all ecommerce sales in the US. Subscription model: Customers pay recurring fees for access to products, services, or content. Dropshipping : Partnering with manufacturers who ship products directly to customers, eliminating inventory management. Affiliate marketing : Promoting other companies' products on your website and earning commissions on referrals. What's the future of eCommerce? One of the biggest predictions is the rise of hyper-personalization. It currently exists to an extent with highly targeted email and SMS marketing but it's expected to explode. The combination of data analysis and AI technology to create product recommendations for online shoppers is expected to take off in a big way. Whether consumers will respond positively to the personalization, or negatively due to data privacy concerns, is still unfolding. What's mobile vs traditional eCommerce? Mobile eCommerce is essentially online shopping conducted via smartphones and tablets, while traditional eCommerce includes online shopping across all devices, including desktops and laptops. Mobile commerce prioritizes user experience for smaller screens, focusing on an ease of navigation and a streamlined checkout. Traditional eCommerce often leverages desktop-optimized layouts and features. . How can small ecommerce businesses effectively manage inventory without overstocking or running out of popular items? While tricky, there are ways for even small ecommerce business can find ways to manage inventory more efficiently: Implementing a just-in-time inventory system Using inventory management software to track sales patterns Offering pre-orders for popular items to gauge demand Considering dropshipping for certain products to reduce risk Developing relationships with suppliers for faster restocking How can small ecommerce businesses compete with larger marketplaces without sacrificing profit margins? You can differentiate yourself, even as a smaller ecommerce business by: Offering personalized customer service and product recommendations Creating unique, niche products not found on large marketplaces Telling your brand story to build emotional connections with customers Providing expert knowledge and content related to your products Offering flexible, local or eco-friendly shipping options

No, you don't need technical skills to use Wix . When using Wix you don't need any technical skills or coding knowledge to create a website . Do I need technical skills to use Wix? No, and here's why Wix's drag and drop editor Wix employs a visual, what-you-see-is-what-you-get (WYSIWYG) drag and drop editor that allows you to build your website from scratch by simply dragging elements onto the page and customizing them through intuitive controls. This approach eliminates the need to understand HTML , CSS, JavaScript or any other coding languages traditionally required for website development. Wix's website builder handles all the technical aspects behind the scenes, including: Secure web hosting Database management SSL certificate implementation Mobile optimization Whether you're building a portfolio , a business website , online store , or starting a blog, Wix allows you to learn how to make a professional website  regardless of your technical skill level. The focus is on what you want to create, not how to code it. Wix's AI website builder Wix's AI website builder guides you through a series of simple questions about your website goals, preferred styles and content needs. Based on your responses, the system automatically generates a customized website tailored to your specifications. This approach requires virtually no learning curve—if you can answer basic questions about your business or personal project, you can create a website. Learn more: What is the Wix AI website builder? For individuals, small business owners, entrepreneurs, artists and professionals without technical backgrounds, Wix provides a fast path to creating a great website with AI without the traditional technical hurdles. This AI website example shows how creating a website with Wix can be done without technical experience. Ares Design Studio Wix's 2000+ website templates Alternatively, you can choose from over 2000 professionally designed website templates categorized by industry and purpose. These templates serve as starting points that you can customize via Wix's drag-and-drop editor. You're basically simply arranging elements as you would in a document or presentation software, not writing code. Learn more: How to choose a template with Wix? Wix's visual editing tools None of these require technical skill or knowledge to use. Some examples include: Drag-and-drop functionality for all page elements Point-and-click text editing similar to word processors Visual style controls for colors, fonts and spacing Image editing tools built directly into the platform Wix's pre-built components These make building a website with Wix a strictly non-technical affair. Ready-made sections for common page elements (contact forms, galleries) Customizable navigation menus that automatically update site-wide Social media integration widgets requiring only account connections Pre-configured layout options for different content types Wix's automations There are a few integrated tools and features within Wix that mean you don't need technical skills even for some more advanced website creation and promotion actions. A few examples are: SEO tools with guided setup and recommendations Automated mobile optimization with preview capabilities Content generation assistance for product descriptions and blog posts Built-in analytics that present your site's data in easy-to-understand visuals How to use Wix without technical skills Website design The benefit of Wix lies in its ability to remove technical barriers to website creation, allowing you to focus on what truly matters—your content, products, services or message. Rather than spending time learning coding languages or troubleshooting technical issues, you can direct your energy toward crafting compelling content, selecting impactful images and designing an intuitive user journey. Learn more about Wix business website design. You can: Change colors, fonts, and button styles across your site Adjust layouts for different screen sizes Add and arranging images, videos, and other media Create custom page transitions and animations Website functionality Because creating a website is about more than just design, it needs to function too. Wix makes it easy to: Set up contact forms and capturing submissions Create product catalogs with detailed descriptions Implement booking systems for services Add blog functionality with commenting capabilities Marketing and features Wix also makes it possible to promote your site and to use integrated marketing features without needing to have them added. From one single Wix dashboard you can: Connect your social media accounts for automatic content sharing Set up email marketing campaigns Implement basic SEO strategies through guided tools Add Google Analytics for track site visitors and their behavior Using Wix without technical skills, are there any challenges? Not related to technical knowledge or lack of. Any potential challenges are more likely to be related to understanding Wix's user interface better, for example, understanding where the different tools and settings are on the editor. None of these challenges require technical knowledge, they simply involve familiarizing yourself with Wix's user interface and design principles

Ready to create your own website? Get started with Wix's website builder . When you're building a website  for your business, it’s natural to want to pull out all the stops. After all, you’re aiming to impress. But in the rush to create something unique, it's easy to fall into the common trap of trying too hard. I see it a lot, that desire to add just one more website feature  or a fourth font to give a website more character. More often than not, though, this strategy has the opposite effect: instead of producing a website that wows visitors, you end up with one that overwhelms them and makes them click away. The good news is that creating a striking and professional site is completely within your reach. It’s just that getting there is less about adding as many shiny new things as you can, and more about making thoughtful choices. Here’s my take on what you should consider when thinking about how to make your own website  that doesn’t underdeliver or overstretch. Let’s start with the basics: Does your site actually work? Before you even think about colors, fonts and effects, let’s talk about function.  It's surprisingly easy to overlook the simple mechanics of your site when you’re excited about the visual details. But if a visitor clicks a button and nothing happens, you might have already lost their trust in your business. So get the basics right, first. Ask yourself, is the menu working properly? Are the CTAs doing what they’re supposed to? Do links to your social media or other external pages open correctly? Fixing these functional issues is a simple, yet important, first step to making sure visitors have a positive user experience. Content needs to breathe, too Think about walking into a room packed wall-to-wall with furniture. It feels cramped and chaotic, and you don’t know where to look first. A website can feel the same way.  When text, images and buttons are crammed together without adequate spacing, the entire page feels overstimulating. This visual noise makes it hard for visitors to focus on your content and absorb your message. White space is the empty area around design elements, and it's one of the most powerful tools in your design kit. So, make use of it. Give your content room to breathe so your site feels open and organized. This also helps to guide the user’s eye from one section to the next and encourages them to explore your site at their own pace. When reviewing your pages, ask yourself: Is there enough space between your paragraphs? Between images and text? Between different sections of your page? Increasing the padding and margins around your elements can instantly make your website feel more professional and inviting. Tame your typography Good typography can instantly make a website feel polished and professional, while messy typography can make it look amateurish. I recommend having a strict typography system. Go for two fonts at most: one for your headings and one for your body text. This creates consistency and a clear visual hierarchy, helping visitors easily scan your content.  The classic pairing of a bold, expressive font for headings and a clean, simple font for paragraphs is a go-to for a reason—it works. My hot take on fonts is that the serif and sans-serif font combination is overrated. I’ve used it as my go-to in the past, but it doesn’t always feel the most consistent or readable compared to other pairings. Sometimes, using two complementary sans-serif fonts (or two serif fonts) can create a more cohesive and readable experience. The key is consistency. It’s okay to tone down the professionalism A common misconception among SMBs is that their web content  needs to be formal. While it's important to build credibility, a website that’s all business and no personality can feel cold and generic. Remember, your business website  is a chance for people to connect with your brand. Of course, it will depend on your audience, but weaving personality into your copy can make your brand more relatable and memorable. After all, people do business with people they like, and your website is the perfect place to make that connection. Personally, I try to show a side of me you won’t find on my LinkedIn. I have a dry sense of humor, so I like to let that come through in my About section. Related: Most AI-generated website content is generic. Here's how to make sure yours isn't. Keep background colors subtle When it comes to color, your brand's personality should guide your choices. If a bold, bright color palette is true to your style, then go for it. However, for many businesses, a simple background is the most effective choice. Your website often showcases your work—your products, your portfolio, your services. A neutral background, like black or white, paired with a strong accent color, allows your work to speak for itself. The focus remains on what you’re offering, not on a distracting background. Think of your website's design as the frame for a painting. That frame should complement the art, not overpower it. By keeping the design clean and focused, you let the quality of your work take center stage. For website design inspiration , take a look at the site  for construction business In the Deets , which features a clean, professional layout that allows the company’s striking interior design work to take center stage. Find the sweet spot between simple and over-stimulating So, how do you create a Wix business website that’s clean and simple without being boring?  For me, an overly simplified website is one without interactions or animations. Those small touches can take a site from flat to memorable. They instantly make your work stand out and the site more engaging. You don't need wild, complex animations to make an impact. Simple effects can go far. Here are some to consider: Hover effects: For example, an image that subtly zooms in or a button that changes color when you hover over it. Parallax scrolling: An effect where the background moves at a different speed than the foreground, creating a sense of depth. Fade-in animations: Elements that gracefully appear as the user scrolls down the page. These small touches (which are easy to add in the Wix Editor, I might add) transform a site from a boring web page  into a memorable experience.  Sure enough, you can go the other way too: animation overkill. To hit that sweet spot, use animations purposefully—to guide attention or enhance flow. Read also: Sure, AI can design your whole website—but you give it soul Get honest feedback Creating a website isn’t a one-and-done task. It's okay to make mistakes and not have a perfect design right away. Reaching a point where your site hits all the right notes without trying too hard comes not only from the tactics I’ve outlined, but also from being open to honest feedback. So, reach out to your family, friends and colleagues for their perspective. You might be surprised by the insights you get from a quick outsider’s view. Finally, scope out the best tools like Wix’s drag-and-drop website builder  or AI design tools  to create a website that’s not only compelling but also works hard for your business. Related reading: Website launch checklist Best AI website builders What makes a good website?