Search results

The perfect domain is just a click away: claim your domain →   When building a website, two terms you’ll hear a lot are domain names and URLs. They’re often confused but each plays a different role in how visitors find and navigate your site. The right choices can shape your brand and make your website easier to remember and share. TL;DR: Domain vs url A domain name is the address people type to visit your website. A URL is the full web address, including the protocol (like HTTPS) and page path. Domains have parts like the top-level domain (TLD), second-level domain and optional subdomains. Pick a simple, memorable domain that matches your brand and choose the right TLD, like .com, .org, or others. Keep URLs clean and descriptive so they’re easy for visitors and search engines to understand. What you’ll find out: The difference between domain names and URLs The key parts of a domain name and a URL Different types of domains and top-level domains (TLDs) Tips for choosing a memorable domain and the right extension How to structure and manage URLs for better navigation and SEO How IP addresses, domain names and URLs work together How domain names relate to your website’s brand name Tools and strategies for finding the perfect domain name Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Feature Domain URL Purpose Main website address Full address to a specific page or resource Components Second-level domain, TLD, optional subdomains Protocol, domain, path, optional query parameters Memorability Easy to remember, used for branding Usually longer, not meant to be memorized Use in marketing Branding, business emails, promotion Direct links to content, navigation, sharing specific pages Impact on SEO Builds credibility and recognition Helps search engines understand site structure and content relevance Example example.com https://example.com/products/item1 What is a domain name? A domain name is the address people use to visit your website like "example.com". Behind the scenes, it links to your site’s unique IP address which computers use to find each other on the internet. Domains make it easy for people to reach your site without memorizing numbers while giving your website a name that represents your brand. Some domain name examples: google.com wix.com base44.com Learn more: What is a domain name Parts of a domain name Top-level domain (TLD):  The ending part of a domain name, like .com, .org or .net . These domain extensions can indicate the type of website, its purpose or geographic region. See this  TLD list for more options. Second-level domain:  The main part of the domain, usually representing your brand or business name. It’s the part people remember and helps your brand get noticed. Subdomain:  An optional prefix that organizes different sections of a website, like "blog.example.com" or "shop.example.com". Subdomains can help separate content, manage large sites, or create specialized landing pages without needing a new domain. Types of domain names Choosing the right type of domain name is important when creating a website . Domain names can be grouped by their purpose and structure: Generic domains (gTLDs):  These use common extensions like .com .org or .net. They’re great for almost any website and are recognized worldwide. Country-code domains ( ccTLDs ):  These end with a country code like .uk .ca or .jp. They’re often used by businesses targeting a specific country or region. Brandable or custom domains:  These are unique names you create to represent your brand or business. They’re memorable and help your site get noticed. Premium domains:  These are short keyword-rich or highly desirable domains. They can cost more because they’re easier to remember and market. Subdomains:  These are optional prefixes that organize sections of your website. They let you separate content without buying a new domain. Learn more: How to choose a domain name How to register a domain name How to create a website What is a URL? A URL, or Uniform Resource Locator, is the complete web address used to access specific resources on the internet. It provides a way to locate and retrieve data from web servers . A typical URL consists of several components: Protocol: Indicates the method used to access a resource, such as HTTP or HTTPS. HTTPS is preferred for secure connections. Domain name: The part of the URL that identifies the website. Path: Specifies the exact location of a page or file within the website. Examples of URLs and their different structures: https://www.example.com/about-us http://blog.example.com/2023/01/article-title Difference between domain and URL While domain names and URLs are closely related, they serve distinct purposes when it comes to your website. A domain names function is to act as the primary address for a website, making it easy for users to remember and access. A domain name is part of a URL but does not include additional elements like protocol or path. A URL, on the other hand, is to the full address to a specific resource or page on a website, including the protocol and path. A URL encompasses the entire web address, offering detailed navigation to specific content. Domain name and URL example Domain name example: example.com The domain in a URL is the part that comes after the protocol (http:// or https://) and before any paths or parameters. For instance, in https://www.example.com/page, "www.example.com" is the domain. URL example: https://www.example.com/products/item1A URL is the full web address that points to a specific page or resource on a website. It includes the protocol (https://), the domain (www.example.com), and the path (/products/item1) that shows the exact location of the page. In this case, the domain tells you the site, and the path tells you which page to visit. Is my domain name the same as my website name? Not necessarily and here's why. A domain name is your website's address on the internet, while your website name can be different and used for branding purposes. For example, your site might be called "Tech Innovations," but your domain could be techinnovations.com. Get started choosing the right domain name with a domain name generator. IP address vs domain vs URL IP Address :  A numerical label assigned to each device on the internet. It tells computers where to find your website but is hard for people to remember like 192.168.1.1. Domain name:  A human-readable address that points to an IP address, making it easy for visitors to find your site like "example.com". URL (Uniform Resource Locator):  The full web address that leads to a specific page or resource on a website. It includes the protocol, domain and path like "https://www.example.com/products/item1". The domain is what people usually remember while the URL tells exactly where to go and the IP address is what computers use behind the scenes. Domain and URL best practices Choosing a clear easy-to-remember domain and keeping your URLs organized makes your site simple to navigate trustworthy and easy to share. Following a few best practices now can save you from problems later and help your website grow. Keep it simple and memorable: Opt for a domain name that is easy to spell and remember. Avoid complex words or unusual spellings. Reflect your brand: This might mean aligning your domain name with your brand identity. It should convey what your business is about. Choose the right domain extension: Select a top-level domain (TLD) that suits your business type, such as .com for commercial entities or .org for organizations. Learn more with our guide to domain extensions. Check availability:  Make sure your desired domain isn’t already taken or too similar to existing brands. Avoid legal issues:  Steer clear of names that might infringe on trademarks. Simplicity is key. Choosing a name with an easy spelling and pronunciation, ensures quick recognition and recall. A great business name captures attention, evokes emotion and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values. Daniele Pitkowski, Product Marketing Manager at Wix.com To register a .com domain , pick a trusted registrar like Wix, check if your name is available, give your details and complete the purchase.  Buy a .com domain Managing your site URLs Effective URL management can improve your site's navigation, hierarchy and user experience. Its best to: Keep URLs descriptive:  Use clear words that show what the page is about. Avoid long numbers or confusing characters. Skip unnecessary parts:  Remove extra codes or session IDs that make URLs messy. Include keywords:  Add words that match the page topic to help visitors and search engines understand it. Keep URLs short:  Short addresses are easier to remember type and share. Use hyphens not underscores:  Hyphens make your URLs easier for people to read. Stay consistent:  Use the same structure across your site so visitors can get around easily. Redirect old URLs:  If you change a URL, set up a redirect to avoid broken links and keep your SEO value. Organize by hierarchy:  Group related pages under clear categories to make navigation simple. Avoid keyword stuffing:  Use keywords naturally without overloading the URL. Plan for growth:  Design your URL structure so it can expand as your site grows. Wix features for domains and URLs With Wix, managing your domains and URLs is simple so you can stay focused on your site. You can get a new domain through Wix or connect one you already own, keeping everything in one place. Every domain comes with an SSL certificate so your URLs stay secure with HTTPS. Wix also offers domain privacy protection so your personal info stays private from public WHOIS records. You can set up subdomains for blogs, stores or landing pages without buying another domain. Page URLs are SEO-friendly by default (clean and readable), but you can customize them to keep things short and descriptive. If you ever change a page’s URL or switch domains, Wix supports 301 redirects so visitors and search engines always find the right place. You can transfer your existing domain into Wix for easier management and use bulk domain tools if you’re managing multiple sites. Plus, Wix lets you create custom, branded email addresses to match your domain. Domain vs URL FAQ Is my domain name my URL? Not exactly. Your domain name is part of a URL but a URL includes more—it shows the full path to a specific page and the protocol (like https://). The domain is the core address people use to find your site while the URL points to a specific location within it. Which part of a URL is a domain? The domain is the part that comes after the protocol (http:// or https://) and before any paths or parameters. For example, in "https://www.example.com/about", "www.example.com" is the domain. It identifies the website itself while everything after it points to specific pages or resources. Is .com a domain name? Not quite. .com is a top-level domain (TLD) which is the final part of a domain name. A complete domain name includes the second-level domain (like example in "example.com") and the TLD creating the full address people use to find your website. Do subdomains count as separate domains? Subdomains are part of your main domain, not separate domains. They act as extensions that organize different sections of your site like "blog.example.com" or "shop.example.com" without needing a new domain registration. They help with site structure but share the main domain’s branding and authority. Can I change my domain without breaking my URLs? Changing your domain will affect your existing URLs. To prevent broken links and maintain your SEO you should set up 301 redirects from the old domain to the new one. This way visitors and search engines are automatically sent to the correct pages. What’s the difference between a URL and a permalink? A URL is the full web address of any page including protocol, domain and path. A permalink is a type of URL that’s permanent and stable, usually for blog posts or articles designed to stay the same so links don’t break over time. Why do some URLs start with www and others don’t? The “www” is a subdomain that was traditionally used to indicate a website server but it’s now optional. Modern websites work just fine with or without it and many people choose to redirect one version to the other for consistency and SEO.

The perfect domain is just a click away: claim your domain →  If you're looking to find the perfect domain name  for your new website, this guide will walk you through the pros and cons of the  .co  vs  .com  debate. Choosing from so many domain extensions is a big decision, and while the .com domain is the tried-and-true choice, .co is a shorter, modern alternative. With a clear understanding of what each extension offers, you can make an informed choice that aligns with your brand's goals. Whether you prioritize trust and recognition or availability and a modern feel, we've got you covered. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: .co vs .com  Here’s the main takeaway: .com  is the most popular and trusted domain extension, making it a great choice for almost any business. On the other hand, .co is a newer, shorter alternative that's popular with startups and tech compan ies. Feature .co .com Primary use Startups, tech, creative brands Commercial businesses of all types Trust factor Lower than .com High Availability Generally high Often limited Cost Typically more expensive Generally affordable SEO impact No direct negative impact No direct impact, but high user trust Let's break it down further and explore the .co vs .com debate some more. What is a .co domain? The .co extension is the country code top-level domain (ccTLD) for Colombia. However, it's widely used globally as an alternative to .com. Many startups and tech companies have adopted it because it's short, memorable and often available when the .com version is already taken. It’s seen as a modern and trendy choice for new businesses. Read more: What is a top-level domain (TLD)? What is an example of a domain name? Benefits of a .co domain Opting for a .co domain comes with several advantages, especially for new and growing businesses. Its primary benefit is availability. With so ma ny .com domains already registered, finding a short and memorable name can be tough. The .co extension opens up a new pool of possibilities, making it easier to secure your desired dom ain name. Additionally, .co has built a reputation as the go-to extension for innovative startups. Brands like Hinge (hinge.co) and VSCO (vsco.co) use it, giving it a cool, tech-savvy feel. This association can help position your brand as modern and forward-thinking. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Common challenges of a .co domain Despite its benefits, the .co domain has some challenges. The main issue is user trust. As a recent study showed, .com is still the most trusted TLD by a significant margin. Since .com is so dominant, some users might accidentally type .com instead of .co when trying to find your site, leading them to a competitor or an error page. Another potential issue is cost. In some cases, .co domains can be more expensive to register and renew than their .com counterpa rts. This is something to consider when you're managing your budget, especially in the early stages of your business. Learn more: How much does a domain name cost? What is a .com domain? The .com do main is a top-level domain (TLD) that stands for "commercial." It was one of the first TLDs created in 1985 and has since become the most popular and recognized domain extension in the world. It’s the default choice for businesses, organizations and individuals looking to create a website. Learn more: What is a generic top-level domain (gTLD)? Benefits of a .com domain The biggest benefit of a .com  domain is the instant credibility and trust it provides. People are familiar with it and automatically associate it with established, professional businesses. This familiarity can lead to higher click-through rates from search results and more direct traffic. From an SEO perspective, while Google has stated that TLDs don't directly impact rankings, user preference for .com  can indirectly help. A trusted domain extension can improve user signals like click-through rate, which are important for search rankings. Finally, .com  domains are often affordable and easy to register. Their widespread use means they're supported by all registrars and hosting providers, making the setup process straightforward. “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” - Ofir Gvili, Domains PMM at Wix Common challenges of a .com domain The main challenge with .com i s availability. Because it's so popular, the name you want might already be taken. This can force you to get creative with your domain name, perhaps by adding extra words or hyphens, which can make it longer and harder to remember. If your desired .com  domain is owned by someone else, you might have the option to buy it, but this can be very expensive. Domain squatters often purchase popular names with the intention of selling them for a high price, putting them out of reach for many new businesses. You may also be interested in: What is a parked domain? How to trademark a domain name Examples of .co and .com domains There are many successful companies that use both .co and .com domains, demonstrating the versatility of both of these domain extensions. Examples of .co domains: Hinge.co :  The popular dating app uses a .co domain, which fits its modern and tech-focused brand. VSCO.co :  This creative photo and video editing app chose a .co to align with its artistic and innovative community. Examples of .com domains: Wix.com :  As a leading website creation platform, Wix uses the universally recognized .com to reinforce its authority and global reach. Amazon.com :  The e-commerce giant's .com address is synonymous with online shopping and is one of the most recognized domains in the world. .co vs. .com - can I have both? Yes — and from an SEO standpoint, securing both a .co and .com domain can actually strengthen your brand’s online presence. Many businesses register multiple domain extensions to protect their brand, prevent competitors from claiming similar URLs and avoid losing traffic to look-alike domains. Learn more: domain vs URL Typically, you’ll choose one as your primary domain (most often the .com, since it’s the most familiar to users) and set up a 301 redirect from the .co version. This ensures that anyone who types in either address lands on the correct website, preserving both traffic and authority signals. Owning both domains also supports long-term SEO stability. If users accidentally type “.com” out of habit but you operate on “.co,” you risk losing potential visitors. By registering both, you maintain control over your branded search footprint, create a smoother user experience and help search engines consistently associate your brand with the right site. In short: buying both a .co and .com is a smart SEO and brand-protection strategy — and redirecting the secondary domain consolidates your authority in a way that benefits both users and search engines. You may also be interested in exploring .org vs .com vs .net . How to get started with a .co or .com domain Ready to get your .co or .com domain? Here's how to do it: Brainstorm names Check availability Register your domain 01. Brainstorm names  Start by coming up with several domain name ideas that reflect your brand. Aim for something short, clear and easy to spell. If possible, choose a domain name that hints at what your business does or the value it offers. If you need further inspiration, use a domain name generator for unique domain name suggestions. Learn more: How to choose a domain name 02. Check availability  Use a domain registrar , like Wix, to see if your desired .co or .com name is available. Wix makes it easy to find available domain extensions using the domain name search tool, and recommends relevant options to match your business. Learn more: What is a domain name registrar? Is Wix a domain registrar? 03. Register your domain After choosing the perfect name, the final step is to register it. Simply follow the registrar’s checkout process, provide your contact details and select how long you want to register your domain for (most businesses choose one to three years at a time). Once registered, your domain is officially yours—and you can connect it to your website, professional email or future branding efforts. Learn more: How to register a domain name Why use Wix for your .co or .com domain When it comes to securing a .co or .com domain, Wix makes the process simple, fast and reliable. Wix offers a wide variety of domain extensions, so whether you’re looking for a classic .com or a newer .co, you’ll have plenty of options to choose from. Wix makes it easy to find available domain extensions with a powerful domain name search tool that checks availability in real time, helping you quickly identify the perfect fit for your brand. As you explore your options, Wix recommends relevant domain extensions to match your business or brand, giving you ideas you may not have considered and ensuring your domain aligns perfectly with your online presence. Plus, Wix provides domain extensions for any industry or geo, so whether your business is local, global or niche-specific, you can find a domain that reflects your reach and purpose. With Wix, registering a .co or .com domain is more than just claiming a web address—it’s about securing a professional, memorable identity online that’s tailored to your business goals. Explore further: I have a domain name, now what? Best .com alternatives Conclusion: .co vs .com - which should you choose? If you can get the exact match of your business name as a .com, grab it. It remains the most recognizable and trusted extension on the web. However, if the .com is taken or being sold for an exorbitant price, .co is an excellent alternative. It is modern, accepted by search engines and gives you a better chance of securing a short, memorable name that fits your brand. You may also be interested in: I want to buy a domain .co vs .com FAQ Does a .co domain hurt SEO? No, using a .co domain won't directly hurt your SEO. Google has confirmed that it treats all generic TLDs equally for ranking purposes. However, user behavior, such as trust and memorability, can indirectly influence SEO and some users still trust .com more. Is .co only for companies? While .co is short for "company," it's not restricted to them. Anyone can register a .co domain, whether you're a freelancer, blogger or running a personal project. It’s a versatile extension that has gained popularity across different types of websites. Are .co websites legit? Yes, .co websites are completely legitimate. The .co domain is the country code for Colombia, but it’s widely used as a global alternative to .com, especially for businesses, startups and entrepreneurs. Many reputable companies use .co domains to create a short, memorable web address. Just like any other domain, the legitimacy of a .co website depends on the business behind it—check for trust signals like  SSL certificates , professional design and clear contact information to ensure the site is credible.

Build your website in minutes, try Wix for free today   → Membership website builders are excellent tools for individuals, small businesses and organizations to offer exclusive content, services and resources to subscribed members. If you’re here, chances are y ou something valuable to share—and maybe even monetize. Whatever your goal, learning how to make a website  and using the right platform can help you engage with an online community and grow your business.  With the right membership website builder, you can create a professional site that’s easy to manage and built for success. This article will walk you through the best membership website builders out there. Whether you’re after an AI website builder  or a hands-on drag-and-drop website builder , these platforms have everything you ne ed to launch and grow your exclusive community.    When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  TL;DR: 8 best membership website builders Looking for the right membership website builder for your exclusive community? The best platforms help you create engaging content, manage members and grow your audience without hassle. Whether you’re focused on online courses, community interaction or subscription-based services, these eight membership website builders provide versatile tools to fit your needs. Membership website builder Best for Wix Flexible membership sites, community forums, small businesses, creators wanting full customization Simvoly Niche membership websites, small business audiences, high-conversion sites Site123 Simple setup, nonprofits, clubs, educational resources, easy member management IONOS Budget-friendly membership websites, beginners, basic gated content UScreen Video monetization, creators, educators, livestreams and on-demand content MightyNetworks Community-driven memberships, coaches, niche groups, networking communities Wild Apricot Organizations, associations, clubs, automated member management and event planning Teachable Online courses, knowledge sharing, educators, subscription-based learning 8 best membership website builders b Wix Simvoly Site123 IONOS UScreen MightyNetworks Wild Apricot Teachable 01. Wix Wix is perhaps the most resourceful membership website builder around, providing well-rounded support for a variety of membership models and community websites. Its advanced drag-and-drop website builder  is highly customizable and user friendly, and the platform offers versatile options to start—including over 900 templates, an AI website creation tool and the option to add custom code with Velo for even more personalization.  This is one of the best website builders for small businesses  on our list, with tools to support your membership site from start to growth. New business owners appreciate the range of branding tools available, while its extensive marketing features come in handy for attracting new members. The platform places an importance on search engine optimization (SEO) to help your website rank on Google, providing optimized designs from the get-go, while guiding visitors to add details like meta tags and alt-texts.    For membership websites, this is a platform that stands out for its management tools and customizable elements. From community forums and password protected pages, to unique member profiles and pricing plans—Wix’s versatile membership tools provide a quality ecosystem to support your business and help serve customers.  Wix’s Membership Area setup includes several key elements, including login bars, sign up forms, member pages and profile cards. Down to the small details, features like member chats, automatic welcome emails, loyalty points and customized badges are perfect for nurturing your audience and keeping them engaged and informed. Key features:  Members area and password-protected pages that offer more customization than most builders  Wix Payments and integrations for monetization Multi-tiered subscriptions Mobile app support for members Supports community forums with a blog maker Seamless booking and event management  Email marketing for customized campaigns and member engagement  Super ior site reliability  and website performance  Wix’s pricing: Wix offers both free and paid plans for your membership website. Paid plans start at $17/month. 02. Simvoly  Simvoly is an all-in-one membership website platform that focuses on conversions, making it ideal for membership models that require high engagement. The membership platform offers a user-friendly drag-and-drop website editor and professional templates, using savvy A/B testing capabilities to help you make informed decisions and optimize your content.  While it's not as customizable as Wix, Simvoly is perfect for niche membership websites and small business audiences. It provides the complete essentials, like password-protected pages, payment processing solutions and tiered membership access—which means you can deliver custom membership experiences without the need for additional plugins.  Key features:  Dedicated templates for one-step check outs that are optimized for mobile  All-in-one membership functionality, including a CTM for engagements  Built-in sales funnels and upsell features to capture leads  Access to Simvoly’s Marketing Academy to boost your online business skills  Tiered membership access means you can offer different levels of memberships, including a free trial period to hook new visitors   Simvoly’s pricing:  Simvoly offers a 14-day free trial period as well as paid plans. Paid plans start at $18/month. 03. Site123 If you’re looking for a simple and easy setup, Site123 is a great option for a basic website creation approach. Although its features may not be as rich as competitors, it's great for no-fuss membership websites, offering essential membership tools. Some may find the simplicity of Site123 limiting. For example, the members-only option applies to your entire website, so anyone who visits will be prompted to sign up for an account. This can be great for certain businesses and communities, specifically nonprofits, clubs or educational resources—it also means it's a really safe platform for private content.   Site123’s Client Zone tool is available with a premium subscription, providing a log-in portal and member profile your customers can customize. A unique feature for members is that they receive recommended topics, forum threads or content and may also use the forum search tool to find what they need. As a website admin, you can use this customer relations management ( CRM ) to control which content members engage with, limit website access, manage forums, monitor comments, view engagement and vet members before granting membership status.  Key features:  Easy setup for private member pages on our list  Basic Commerce and subscription options Add online courses that users can pay for in their client zone  Subscriptions easily managed by members A library of informative resources to guide you including chat for customer support    Site123 pricing: Site123 offers options for a free or paid plan, which costs $12.80/month. 04. IONOS ION OS is a cheap website builder  that allows you to create a simple membership platform, especially designed for those just starting their business who want to build interest in their offerings. Providing a mix of essen tial website creation tools and membership services, IONOS is a cost-effective and reliable solution for entrepreneurs who want an affordable way to offer gated content.   Without extra plugins, IONOS is limited in terms of its growth capabilities. The membership platform itself only provides password-protected pages, and doesn’t include exclusive member areas, customized payment tiers or as much automation as other platforms like Wix. By adding embedded code or plugins, your IONOS website can add paid subscription and forum features. And what the membership website builder lacks in customization, it makes up for in support—IONOS sites guarantee a 99.99% uptime and provides free 24/7 customer support.  Key features:  Robust security and performance optimization  Integration with third-party membership plugins Beginner-friendly platform  Emphasis on sustainability, powering website with 100% renewable energy  Email marketing options for engaging your audience  Ionos pricing: Ionos offers a 30-day money-back guarantee period. Premium plans start at $12/month. 05. UScreen Compared to other membership website builders on our list, UScreen stands out as an all-in-one membership builder specially designed for monetizing video content. Their unique templates are promoted as user interfaces, providing a sleek visually oriented design built to give visitors access to exclusive videos, courses and livestream.  Ideal for YouTubers, influencers, media companies, educators and instructors—UScreen supports pre-recorded or live streamed video content across all devices. It also makes it easy for your videos to generate profit, emphasizing subscription business models that include subscriptions, one-time purchases and rentals. It also gives you handy lead capturing and conversion tools, like free trials for courses or coupons for new members.  UScreen membership websites have engaging tools to help retain clients, providing live stream chats for real-time interactions, commenting and discussions to foster engagement. You can also drop content or schedule releases to build excitement and keep your members coming back.  Key features:  Videos are securely hosted with DRM protection, water-marking and geo-blocking Offers the option to build personal own app Features gift cards and give-away funnels to help land new customers  Analytics and secure insights into trends with website profit, video performance and membership data UScreen pricing: Premium plans start at $199/month. Learn more: Best website builders for videographers Best website builders for accountants Best WYSIWYG website builders 06. MightyNetworks Mighty Networks is one of the best platforms for community-driven membership websites. Although it utilizes easy set-up and AI content building, the software hones in on dynamic content for powerful engagement with members. It stands out with its app-building software, building branded mobile apps alongside your website to engage users on-the-go.  The membership website builder emphasizes engagement and gated content, including chats, discussion forums and member directories. Offering a highly customized and highly branded experience, the tool balances business features with an emphasis on building distinct online communities. MightyNetworks is the perfect membership platform for coaches, thought leaders, niche communities and networking groups to thrive with a strong online presence.  Key features:  Dynamic chat and social networking features bring members together Community directories help create groups and cohorts for people to interact Course and event creation tools, along with live streaming and event hosting to monetize your expertise Onboarding features to orient new members, such as welcome checklists, icebreakers and introductions MightyNetworks pricing:  14-day trial period. Paid plans start at $49/month.   07. Wild Apricot Wild Apricot is a membership website builder designed for organizations who want to operate community events and engagement. Its strong management tools make it easy to grow attendance, handling automated renewals, customizable member databases and a self-service portal for your members. These and other targeted membership features for community events make it an optimal platform for organizations that are too big for more comprehensive tools.  With this membership website builder, there’s an emphasis on automating routine tasks, which is particularly great when you run a business or community. Wild Apricot’s content management system generates basic pages for you, including specific templates for event calendars and membership application forms—all of which automatically adjust for mobile devices.  When hosting members-only events, you can use Wild Apricot’s RSVP tracking and event tickets builder. It seamlessly integrates payment processors like PayPal and Stripe to make sales and payments a streamlined process. The platform’s databases keep event planning simple, allowing you to keep tabs on members, prospects, donors and more.  Key features:  Donation pages are designed with progress bars to show how close your organization is to reaching its goals Outstanding financial reporting capabilities for donation summaries and keeping track of member dues With the Wild Apricot mobile app, you can engage with members on-the-go by providing access to events Marketing tools are available for building and keeping your community engaged and connected, including email marketing, event reminders and automated membership renewal A wealth of online resources, including eBooks and a blog that highlights tips for community building and growing your membership Wild Apricot pricing: Free trial. Paid plans start at $63/month. 08. Teachable So, you have knowledge or skills you're ready to share with the world? Teachable is an excellent platform to help earn revenue with memberships, making it easy for you and your students to participate in online courses. Teachable emphasizes the idea that memberships are beneficial, not just for you as the owner—but also for your students, letting you deliver consistent content and foster connections to keep them engaged.   The platform's flexible templates make building a membership website fast and simple. Though its design elements aren’t as advanced as Wix, Teachable offers solid personalization when it comes to membership plans and content distribution options. These templates cater to courses in a variety of specific industries, from marketing and business courses, to health and fitness, academics, beauty, finance and more.  One of the ways the membership site excels is by offering free trials to interested members. With Teachable you can also build subscription tiers, building incentives by giving members access to different products and exclusive content to try out before they officially sign up.  Key features:  Marketing tools like coupons, bundles, upsells and more Automated business suite that helps with tax handling and payment solutions Supports content like online courses, digital downloads and one-on-one coaching sessions where you can monitor client progress AI-powered tools integrate seamlessly into your courses and membership area to help automate tasks more efficiently Teachable pricing:  Paid plans start at $59/month.   Editor's note: The information presented in this article is true as of February 13, 2025, unless mentioned otherwise. Benefits of a membership website What is a membership website ? More than just a way to engage your audience, a site is a smart way to support the scalability  of your business. Focusing on exclusive content offerings, subscriptions or community access, the  best membership websites  can bui ld revenue streams and long-term relationships with customers, making growth more predictable and sustainable.  Depending on the focus of your site, membership platforms emphasize community building or exclusive content—or a mix of both. Examples include businesses offering online courses and virtual memberships, nonprofits or organizations fostering communities, or coaches and consultants who want to deliver exclusive content (such as videos or downloadable eBooks) to their audiences. It can also be a winery wanting to sell wine to a membership comunity. Learn more about   how to create a winery website to do just this. Usually, membership websites encourage visitors to pay for a subscription or content, but that’s not always the case. Many times, a membership platform is used by business owners to offer a more personalized experience or open up the sales funnel. Sometimes, they’re used by organizations to strengthen the network within a community—for example, many school websites include private forums for supporting parents, or exclusive hubs where students can gain resources and communicate with advisors.   Before you search for the best membership website builder for your needs, consider what model you’ll use to deliver content:  Drip- feed memberships : Delivers content to registered members on a time release basis, whether that’s daily, weekly or monthly.  All-in membership: Gives members instant access to all content as soon content to members all at once, as soon as they register and pay.  Fixed- term membership: Allows members access to content within a specific time period, which may expire after a few months, or a year.  Online courses: Provides members with information using live classes or pre-recorded material.  Online forums: Sets the stage for members to participate in discussion topics within an exclusive community.  Products: Means that visitors to your site can access online products, such as website templates or e-books once they register as a member.    Learn more: What is a website builder? What makes a great membership website? The best membership websites stand out for their unique sense of community, exclusive content and personalized experiences. Compared to typical business websites, membership platforms foster ongoing engagement with gated access, subscription perks and interactive features like forums and courses.  Depending on your personal or business goals, a membership website needs the qualities to build lasting relationships with your audience, and the potential to generate revenue, too.  Common features that m ake this type of website  work incl ude:  Ways to engage your community: This includes inviting communications tools like forums, discussion boards, private chats, email marketing, live stream or video conference hosting.  User registration and login: By requiring users to register and create an account, login features make sure only authorized members have access to exclusive content and protected areas of the website.   Gated content: Ranging from articles, videos, webinars or downloadable resources, many membership websites offer exclusive content that’s only accessible to registered users.   Community forums: Encouraging network building, community forums and discussion boards allow members to interact, ask questions and share insights on specific topics.   Member portals: Personalized member profile pages or dashboards enhance the member experience by allowing them to securely store information, manage subscriptions and easily access content.   "It's about truly understanding what the community and customers care about and fostering better connections within the community so it can support itself. This can range from basic engagement on forums to amplifying community voices that advocate for change—something we also prioritize." - (Dovetail) Shachaf Rodberg, marketing trend analyst at Wix Features to consider when choosing the best membership website builder   When choosing the best website builders for membership platforms, we’ll look beyond the basics of website creation. The right platform will support essential features for a quality online presence, but will give you tools to grow your membership model—helping you manage subscriptions, encourage engagement and build an overall thriving, long-term community.  These membership platform features include:  Secure web hosting : Excellent website hosting provides the infrastructure for reliable content delivery, speedy uptime  and website security . There are different options for how to host a website , but the platforms we chose provide free web hosting  so you don’t have to do this on your own.  Mobile friendliness: The increased use of mobile devices means a website that’s mobile friendly is a must. The best membership platforms have built-in responsive technology to automatically adjust your site’s content, making the process of how to make a website mobile-friendly  pretty much effortless.   CRM: When it comes to interacting with your members, a CRM is a useful tool that helps manage, track and use information for more personalized communication. This can be used to streamline onboarding, automate renewals and improve customer engagement by providing insights into user behavior.  Access control: One of the most critical elements is the ability to create password protected web pages  that restrict content to paid members or specific groups.  Payment and monetization options: Whether it's a one-time fee or recurring subscriptions, you’ll want a platform that gives you the ability to accept and process secure payments.  Marketing tools: Building website traffic and growing your community depends on online marketing, which is easier to implement and manage with a platform that provides tools like email marketing, social media integrations and paid advertising.   Communication tools:  From email marketing to private chats—a membership website needs communication tools to support members, remind them about subscription renewals and announce upcoming events.  Booking features:  If your membership portal is service related, for example, running online courses, consultation or coaching sessions, booking integrations are a necessary tool for streamlining and managing these processes.   Domain name connection: Due to their exclusive nature, your membership websites should have a uniquely bran ded web address. Look for a membership website builder that allows you to connect your own domain name —an el ement that’s both functional and important for a memorable online presence.   Expert tips for building a membership website  With the right membership platform at hand, you can learn how to create a membership website  like a pro in no time. As you go through the process step-by-step and finish the items on your website launch checklist , keep these ideas in mind:  Develop a plan for your memberships: Before you build your site, think about what kind of model you’ll offer your visitors. Decide on the kind of products you’re offering and what subscription plan and membership format works best.  Find the right template for your project:  Website templates  give you the foundations you need for a design. From there, you can customize it to reflect your business and brand. If you aim to give members a simple user experience, you may want to check out the best one page website builders , too.  Get a branded domain: Yo ur online presence will be more professional and memorable with a custom web address. While many membership platforms require premium subscriptions for this feature, it’s worth the investment long term. You can use a tool like a domain name generator  to get ideas, and a domain name search  tool to check the availability of your web address. Design with web accessibility in mind: Your community should be inclusive, which makes web accessibility one of the most critical aspects of your design. Before you publish your site, do an accessibility audit using a checklist, built-in tools or third-party options to ensure it's ready for members who have disabilities. Not sure how to do this? Learn more about the importance of web accessibility and how to make a website accessible .  Promote your membership platform: Use outlets like social media, online advertising and SEO to spread the word about your membership offerings. Another great way to do this is by starting a blog, which can give visitors a taste of your expertise and boost your site’s SEO.  If you’re new to blogging, learn more about how to start a blog  and the benefits of blogging for your brand, business growth and website.  "Blogging without SEO is like writing in a journal no one will read. Optimizing your content makes sure your message reaches the right audience and drives organic traffic that can make a real impact." - Sharon Hafuta, SEO blog editor at Wix Membership website builders FAQ What is the best website builder for subscription services? The best website builder for subscription services largely depends on your specific needs. However, Wix is a top choice for many due to its user-friendly drag-and-drop builder, customizable subscription plans, and integrated payment solutions. How do I build a membership website? Building a membership website starts with selecting the right platform. Next, you’ll need to decide on your membership model—whether it’s a subscription, one-time fee or free access to certain content. Then, create valuable, exclusive content, such as courses or community forums and ensure you have tools for managing user accounts and payments. Don’t forget to set up engagement features like chat or forums to keep your members active. What is the best platform for a membership site? The best platform for a membership site depends on your goals, but Wix is a great choice due to its ease of use, customizable templates and flexible subscription tools. Other top platforms include Site123 and Teachable, depending on your needs. Is Wix good for a membership site? Yes, Wix is an excellent option for building a membership site. It offers a wide range of tools, including customizable templates, easy integration of payment gateways and membership management features. Wix's user-friendly drag-and-drop builder makes it easy to create a professional-looking site without the need for coding knowledge.

Looking for the best way to build your website? Get started with Wix  → Looking for the best website builders for nonprofits? Your website should showcase your mission, collect donations, promote events and engage volunteers. To do this efficiently, you need a website builder that’s simple, reliable and tailored to nonprofit needs. That’s why we've scoured the options available and brought you the best website builders for nonprofits. These platforms will help you build one of the best nonprofit websites , equipped with everything you need. Learn more: How to create a nonprofit website   When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for nonprofits This guide walks you through the top website builders for nonprofit organizations. With 2000+ templates, built-in donation tools, event management features and an intuitive AI-powered editor, Wix makes it easy to create a professional website that clearly communicates your mission and engages supporters. When choosing a builder, look for nonprofit templates, ease of use, donation integration, SEO capabilities and business tool integrations. A strong nonprofit website should clearly communicate your mission, showcase programs and events, provide easy ways to donate or volunteer and engage supporters with testimonials and updates. Website builder Key features Pricing Wix Nonprofit-specific templates, Wix Donations app, event management tools, member login, AI-powered website builder, advanced SEO tools, intuitive interface. Offers flexibility and features tailored for nonprofits. Free plan available; premium plans start at $17/month (billed annually) Site123 Intuitive web editor, responsive design, SEO tools, free domain registration, online store functionality, free web hosting Free plan available; paid plans start at $12.80/month Morweb Live-editor CMS, fundraising module, form builder, image optimization, events pages, social media integration No free plan; service starts at $149/month Duda AI assistant for content and SEO, responsive web designs, customizable templates, AWS hosting, custom API automation 14-day free trial; service starts at $19/month Wired Impact Secure donation system, custom forms, AI-powered content writer, event registration, business tool integrations 60-day free trial; service starts at $99/month Hostinger AI-powered website builder, customizable templates, drag-and-drop editor, SEO tools, smart grid, desktop and mobile editing No free plan; service starts at $3.49/month Editor's note: Pricing is updated as of December 30th, 2025. The best website builders for nonprofits 1. Wix 2. Site123 3. Morweb 4. Duda 5. Wired Impact 6. Hostinger Now, let’s look at the best website builders for nonprofit organizations. 01. Wix Wix tops our list for a couple of reasons. First, it offers a variety of nonprofit website templates  designed specifically for NGOs, community centers, charity organizations and other types of nonprofits. These templates have pre-built pages for donations, events, volunteer sign-ups and more, making it easy to learn how to open a website , without starting from a blank page. You can create multiple donation campaigns tailored to your specific goals. Then, display donation forms anywhere on your website so visitors can easily contribute.  Plus, Wix offers a non-customizable free domain name , making it an affordable and convenient option for nonprofits starting out. Other options include apps such as Wix Donations which comes in handy when accepting contributions from people who want to support your cause. Adding this app to your website lets you track donations directly, even enroute to your PayPal account.  Other standout features include: Event management tools Member login and registration AI-powered website builder Advanced SEO tools Intuitive web design  user interface Pricing:  Free plan available. Paid plans start at $17 monthly (billed annually). Month-to-month plans are also available. 02. Site123 Next on our list is Site123, which offers simplicity. The platform's intuitive web editor helps you create a stunning website without any coding knowledge. The web design is responsive and mobile-friendly, so your supporters can engage with your content on any device. Site123 also provides SEO tools to help your website rank higher on Google. Other features include: Free domain registration Online store functionality Free web hosting Pricing:  Free with limited features. Premium plans start at $12.80 monthly. 03. Morweb Morweb is a content management system for nonprofits, schools and associations. Its straightforward Live-Editor makes crafting page layouts and content a breeze—just click and type, then drag and drop. The platform’s Fundraising Module makes and manages simple donation forms. Customize them further using the Form Builder . Other features include: Image optimization Events pages Social media integration Pricing:  No free plan. Service starts at $149 monthly. 04. Duda Duda is best for anyone looking to learn how to create a professional website  tailored to your organization’s needs. Its powerful AI assistant generates content and optimizes pages for SEO so that your nonprofit gets more attention on Google. Thanks to its responsive web designs, you can position page elements exactly how you want them. Other cool features include: Customizable templates Hosting by Amazon Web Services Custom API automation Pricing:  14-day free trial. Service starts at $19 monthly. 05. Wired Impact Wired Impact is a top-tier website builder for nonprofits due to its suite of tools tailored to the niche. You’ll enjoy a secure donation system that makes it simple for supporters to give directly on your website. You can build custom forms to collect visitor information smoothly. Other features include: AI-powered content writer Event registration system Flawless integration with most business tools Pricing:  60-day free trial. Service starts at $99 monthly. 06. Hostinger Although Hostinger is known for its web hosting services, it also has a website builder with AI capabilities that simplify the website creation process. The builder offers many customization options for color schemes and fonts. You can edit desktop and mobile versions of your website. Other features include: 150 fully customizable website templates Drag-and-drop editor SEO tools Smart grid Pricing:  No free plan. Service starts at $3.49 monthly. Editor's note: Pricing is updated as of December 30th, 2025. Why create a website for nonprofits? Before we jump into the how, let’s look at three reasons why creating a nonprofit website makes sense. Gain exposure A website serves as a central hub where potential donors, volunteers and supporters can learn about your mission, values and ongoing projects. It helps you reach a broader audience beyond your immediate community. This way, you can extend your impact. Collect donations A dedicated donation page with clear buttons makes it easy for supporters to contribute to your cause, regardless of their location. You can integrate multiple payment options, such as PayPal and credit card, so that people can make their donations easily and safely. Learn more: What is Wix Donations? Harness support Make your website a home base to rally supporters, advocates and partners. You can feature volunteer sign-up forms, event calendars and newsletters—all of which make it easy for supporters to stay informed and engaged. Try showcasing ongoing projects and inviting your audience to actively participate in your efforts. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Components of a nonprofit website A well-designed nonprofit website has several key components that effectively communicate your mission, engage your supporters and facilitate your goals. Let's look at each component: Homepage:  Often the first impression visitors get of your organization. Ideally, it clearly states your mission, showcases impactful visuals and provides easy navigation to other website sections. About us:  Tell your story. Include your mission statement, history, team members and leaders. Also, explain how you distribute and manage funds; this builds accountability and promotes trust among your supporters. Programs and services:  Detail the specific programs and services you offer. Highlight the impact of each program by sharing stories, statistics and photos that show how you’re making a difference. Get involved:  Provide information on volunteering, donating and participating in events. To encourage your website visitors to take action, include sign-up forms, volunteer opportunities and ways to contribute financially. Donate page:  Create a dedicated donation page to make it easy for supporters to give to your cause. Include a clear call to action and multiple payment options. Events calendar:  Inform your audience about upcoming events, such as fundraisers, community gatherings and information sessions. Ensure that registering and buying tickets are simple processes. Contact us:  Provide multiple ways for visitors to reach you. Include a contact form, email address, phone number and physical address.  Testimonials and success stories:  Showcase the positive impact of your work by displaying stories from beneficiaries, volunteers and donors. It’s an effective way to grow your credibility and inspire others to support your cause. Learn more: Parts of a website How long does it take to build a website? Key considerations when choosing website builders for nonprofits Here are the most important things to consider as you select your ideal nonprofit website builder. Nonprofit website templates:  Some website builders, like Wix, offer website templates  specifically designed for nonprofits that help you highlight your mission. You’ll find pre-built pages for donations, events, volunteer sign-ups and more. SEO capabilities: Choose a website builder with SEO tools to help your website rank higher in search engine results. Higher rankings drive more traffic to your website, which means more people become aware of your mission. Ease of use:  Select a drag and drop website builder  with a straightforward interface and tools that feel easy to use. That way, even team members without technical expertise can manage and update the website. Donation integration:  The ideal nonprofit website builder supports a seamless donation process. Features like customizable donation forms, recurring donation options and multiple payment gateways can significantly enhance your fundraising efforts. Integration with business tools:  To streamline your operations, your website should integrate with your email marketing platform, bookkeeping software, customer relationship management systems and other business software you use. Features:   Choose website builders that offer tools like contact forms and membership management. Contact forms allow easy communication with supporters and partners, while membership tools help organize and engage your community effectively. Use Wix’s landing page builder  to design a landing page that helps your nonprofit reach more people. Is Wix good for nonprofits? Wix is an excellent choice for nonprofits that want a professional, easy-to-manage website. It offers a wide range of customizable templates designed specifically for nonprofits with pre-built pages for donations, events, volunteer sign-ups and more. This lets you launch a polished site quickly without starting from scratch. On top of that, Wix provides reliable infrastructure including web hosting, domain name management and secure data handling. Nonprofits can use Wix Donations to create multiple campaigns, embed donation forms anywhere on their site and track contributions seamlessly. With the AI website builder, you can generate a tailored website in minutes and customize it to match your branding, making Wix a flexible and powerful solution for organizations of any size. Learn more: What is Wix for nonprofits? How to make a nonprofit website for free Best WYSIWYG website builders Best nonprofit website builders FAQ Is there a free website builder for nonprofits? Yes, there are free website builders that work well for nonprofits, including Wix. With a free plan, you can create a professional-looking website without upfront costs, using customizable templates and built-in features to showcase your mission. While free plans may have limitations, they’re a great way to start engaging supporters and sharing your cause. You can always upgrade later to unlock more tools and a custom domain. What makes a good nonprofit website? A good nonprofit website clearly communicates your mission, encourages donations and inspires volunteer engagement. It should be easy to navigate, visually appealing and mobile-friendly so visitors can access it from any device. Strong calls-to-action, compelling imagery and clear messaging help your audience understand how they can contribute. Integrating tools like donation forms, event calendars and social media links keeps supporters connected and involved. What are some website design best practices for nonprofits? Nonprofit websites should prioritize clarity, simplicity and accessibility. Use consistent branding, readable fonts and high-quality images to make your site visually appealing. Highlight calls-to-action prominently and make donation or sign-up buttons easy to find. Make sure your website loads quickly, works well on mobile devices and follows accessibility standards so everyone can engage with your cause.

Looking for the best way to build your website? Get started with Wix  → Looking for the best personal website builders? A personal website is a powerful way to express yourself, showcase your work and build your personal brand. The right website builder lets you design, customize and launch your site quickly. Learning how to develop a website  can seem daunting, especially for those without prior coding or design experience. However, with the rise of many different website builders, you can create professional-looking personal websites with ease. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best personal website builders In this guide, we walk you through the best personal website builders for creating a professional, customizable website. Key factors to consider include ease of use, design flexibility, SEO tools, eCommerce capabilities, social media integration, mobile optimization and reliable customer support. Wix stands out for its drag-and-drop editor, extensive templates and powerful features for portfolios, blogs and online stores. Website builder Key features Pricing Wix Highly versatile drag-and-drop editor, extensive customizable templates, animations and media, eCommerce, SEO tools, AI website builder and seamless social integration. Perfect for creating a professional fully unique personal website. Free plans available; paid plans starting from $17/month Weebly Simple drag-and-drop, modern templates, eCommerce tools, built-in SEO and site statistics. Free plans available; paid plans starting from $10/month Strikingly One-page websites, linear scroll for storytelling, visual focus, basic eCommerce. Free plans available; paid plans starting from $16/month Site123 Pre-set layouts, fast setup, multilingual support, eCommerce, 24/7 live chat. Free plans available; paid plans starting from $12.80/month Ucraft Modern templates for creatives, drag-and-drop customization, logo maker, landing pages and design integrations. Free plans available; paid plans starting from $14/month Carrd Minimalist, fast-loading single-page sites, clean templates, content-focused. Free plans available; paid plans starting from $9/year GoDaddy Easy editor, templates and guided setup, SEO and marketing tools, eCommerce, 24/7 support. Free plans available; paid plans starting from $9.99/month Webnode User-friendly, multilingual support, simple design and functionality, eCommerce. Free plans available; paid plans starting from $4.50/month Editor's note: All prices were updated as of December 29th, 2025. 8 best personal website builders Wix Weebly Strikingly Site123 Ucraft Carrd GoDaddy Webnode 01. Wix Wix is a highly versatile personal website builder known for its user-friendly drag-and-drop interface, making it ideal for individuals without coding experience. The platform offers a wide variety of customizable templates tailored to different industries and personal uses. Wix’s robust design flexibility allows you to adjust layouts, add animations and embed media with ease, ensuring each website can be unique and expressive. Beyond its design capabilities, Wix supports a comprehensive range of functionalities including eCommerce , SEO tools and social media integration. This makes it suitable for personal blogs, an online portfolio and small business websites . Wix also offers an AI website builder  that generates a personal site based on user input, which can be further customized. In terms of technical support and resources, Wix provides extensive help through tutorials, forums and 24/7 customer service. The platform operates on a freemium model (learn more about how to build a free website ), offering both free and paid plans, the latter of which includes additional features such as a custom domain name. Why we picked it: Intuitive drag-and-drop interface Diverse and customizable templates Extensive features including e-commerce and SEO 24/7 customer support with extensive resources Ideal for:  Self creators, businesses of all sizes, service businesses Pricing:  $0-$159/month. Paid plans available.  Free plan ($0): Limited features and ads. Light ($17/month): Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business ($39/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more: Best freelance website builders Best WYSWYG website builders 02. Weebly Weebly is known for its simplicity and effectiveness, particularly favored by those looking to create basic yet professional-looking websites. It offers a variety of themes that can easily be customized to suit personal tastes and requirements through a drag-and-drop editor. Weebly’s platform is particularly strong in integrating e-commerce features, making it a good choice for those who want to start an online store. SEO capabilities are another significant aspect of Weebly, as it offers ample guidance and easy-to-use tools to help websites rank better in search engine results. Additionally, Weebly provides options for site statistics to monitor traffic and user engagement, which are critical for growing a site’s presence on the internet. Weebly also stands out with its reasonable pricing structure, which includes a free tier that’s more generous than many competitors. The platform’s community and customer support are robust, providing you with guides, forums and direct support for troubleshooting. Why we picked it: Easy-to-use with modern templates Comprehensive e-commerce tools Built-in SEO features and tips Generous free service plan Ideal for:  eCommerce startups. Pricing : Free basic use, with premium plans beginning at $10 per month. 03. Strikingly Strikingly is designed for simplicity, enabling users to learn how to create a single-page website that is particularly effective for personal profiles, portfolios and event-specific sites. Its interface is extremely beginner-friendly and users can quickly create a site from numerous templates that emphasize visual content. The platform offers a unique feature set tailored for one-page websites, with sections that are easy to navigate in a linear scroll. This setup is excellent for storytelling or presenting information in a sequential manner. Strikingly also supports basic e-commerce functionality for small online stores. Strikingly’s pricing is competitive, offering both free and paid plans. The free version is adequate for basic use, but upgrading to a premium plan provides benefits like connecting a custom domain and accessing additional site analytics. Customer support includes live chat and email, ensuring users receive timely help when needed. Why we picked it Specializes in simple, one-page websites Ideal for storytelling and personal profiles Competitive pricing and a strong free option Quick and effective customer support Ideal for:  Quick, single-page sites. Pricing : Free version available, plans start at $16 per month. 04. Site123 Site123 excels in providing an efficient way to create a website quickly, particularly through its use of design assists and pre-set layouts that help users start with a structured design. This platform is particularly advantageous for those who want to establish an online presence without delving too deeply into design customization. The platform is also strong in multilingual website support, allowing users to create localized versions of their site for different regions, which is a significant plus for global reach. eCommerce tools are integrated seamlessly, allowing for the sale of products on a global scale. Site123’s customer support is accessible via live chat, and its help center is rich with tutorials and guides. The service operates on a freemium model where the free tier includes basic features but upgrading to premium offers advanced functionalities like domain connection and removal of Site123 branding. Why we picked it: Quick setup with pre-set designs Supports multiple languages eCommerce integration for global sales 24/7 live chat support Ideal for:  Rapid website launch. Pricing : Free basic plan, with premium versions starting at $12.80 per month. 05. Ucraft Ucraft is a personal website builder that targets creatives looking to build a professional and visually appealing online presence. Its templates are modern and artistically inclined, suitable for photographers, artists, and designers. The drag-and-drop editor, while intuitive, allows for deep customization, supported by a range of design elements and integrations. This platform stands out with its logo maker tool and the ability to create landing pages, which are essential for marketing purposes. Ucraft also offers integrations with various design tools and platforms, enhancing its utility for users who need more than just a basic website. Ucraft’s pricing is straightforward, with a free tier that offers basic features and more comprehensive plans that include features like SEO tools, Google Analytics and e-commerce solutions. Customer support is provided through live chat and a detailed knowledge base. Why we picked it: Designed for artists and creatives Includes tools like a logo maker Allows creation of marketing landing pages Clear and straightforward pricing Ideal for: Artists and designers. Pricing : Free plan included, more features from $14 per month. 06. Carrd Carrd is a specialized personal website builder designed for creating simple, responsive, and single-page sites that are highly effective for personal profiles, resumes, or portfolios. It’s incredibly lightweight and fast, making it ideal for users who need to quickly set up an online presence without complications. The platform is particularly noted for its minimalistic approach, focusing on core functionalities that make setting up a website extremely straightforward. Carrd’s templates are sleek and focus heavily on content delivery, making them perfect for writers, artists, and other creatives. Carrd operates primarily on a freemium model, with its free version providing substantial features. However, premium tiers are affordable and unlock additional features like Google Analytics integration, custom domains, and no Carrd branding. The platform’s support is mostly self-service, with a rich FAQ and documentation section. Why we picked it: Minimalist design for fast loading Best for personal sites and portfolios Affordable premium options Clean templates focused on content Ideal for:  Single-page personal sites. Pricing : Offers a free plan, with pro versions starting at $9 per year. 07. GoDaddy GoDaddy’s website builder for personal sites is part of its broader range of internet services including domain registration and hosting. The builder is designed to be exceptionally user-friendly, providing a range of templates and a step-by-step guide that helps users through the process of setting up a website. This makes it suitable for small businesses and individuals who are not technically inclined. The platform includes robust marketing tools such as email marketing, SEO and social media integration, which are essential for businesses looking to expand their reach. GoDaddy also offers eCommerce capabilities, which are integrated into its website builder, making it easy to sell products or services online. GoDaddy provides 24/7 customer support, which is a major advantage for users who may need assistance at any time. The platform’s pricing is competitive and it often runs promotions that make its services more accessible to a wide range of users. Why we picked it: Combines website building with domain and hosting Tools for SEO, social media and marketing Simple editor perfect for beginners Constant, round-the-clock support Ideal for:  Beginners in web development. Pricing : Starts with a free trial, then $9.99 per month for the basic plan. 08. Webnode Webnode is an easy-to-use personal website builder that enables the quick creation of websites and online stores. Its interface is straightforward, allowing users to choose from a variety of templates that can be customized to suit their needs. Webnode is particularly strong in its multilingual support, enabling businesses and individuals to create multiple versions of their site in different languages. Webnode also provides a good balance of design flexibility and functional simplicity, making it suitable for users who want a no-fuss approach to website building. The platform supports eCommerce capabilities, which are easy to integrate and manage. Pricing for Webnode is reasonable, with various tiers that cater to different user needs, from personal blogs to fully-fledged business sites. The platform provides customer support through email and its help center, which includes tutorials and FAQs for troubleshooting. Why we picked it User-friendly website creation Effective multilingual site support Good balance of design and functionality Varied pricing to fit different user needs Ideal for:  Multilingual website creation. Pricing : Free basic service, premium plans start at $4.50 per month. Editor's note: All prices were updated as of December 29th, 2025. How to choose a personal website builder Choosing the right personal website builder is all about finding a platform that makes it simple to create, customize and manage your site. Here are the factors to consider: Ease of use:  Look for beginner-friendly tools like drag-and-drop editors and guided tutorials. You shouldn’t need coding skills to build a website that looks polished and professional. Design flexibility:  Pick a builder with a variety of templates, customizable layouts, fonts, colors and stock image libraries. This gives you the freedom to showcase your personal brand and create a website that’s truly your own. Media and blogging tools:  Make sure your builder supports galleries, has a blog maker and other interactive features to share your work, tell your story and engage visitors. eCommerce and social integration:  If you plan to sell products, offer services or share your content widely, check for built-in shopping carts, secure payment options and easy social media sharing. SEO and mobile optimization:  Your website should be discoverable and look great on any device. Choose a platform with integrated SEO tools , responsive templates and fast-loading designs to reach the right audience. User experience and security:  Intuitive navigation, smooth interactions, SSL certificates, privacy compliance, regular updates and data backups all help keep your site—and your visitors—safe. Customer support and management:  Access to tutorials, live chat and responsive support ensures you can solve issues quickly. Mobile editing and site management tools let you update your website from anywhere, anytime. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Is Wix good for personal websites? Yes, Wix is an ideal platform for personal websites. It offers thousands of fully customizable website templates designed for different industries and personal projects, making it easy to create a portfolio, blog, resume or creative showcase that reflects your style. Wix provides a strong foundation with reliable web hosting, SSL security, custom domains and automatic backups so your site is safe and professional. The AI website generator can even create a ready-to-go personal site based on your input, which you can easily customize. With tools for portfolio galleries, media integration and blogging, Wix helps you build a personal website that’s both expressive and built to last. Learn more about personal website examples and resume website examples . Best personal website builders FAQ What are the best practices for personalizing a website? The best way to personalize a website is to start with clear branding and a focused message. Use consistent colors, fonts and imagery that reflect your personality or professional identity. Customize layouts and content to highlight what makes you unique, such as your work, story or services. Adding personal touches like an about section, custom visuals and tailored calls to action helps visitors connect with you. Make sure your site is easy to navigate, mobile friendly and fast so the experience feels polished and intentional. What is the most simple and cost-effective way to build a personal website? The simplest and most cost-effective way to build a personal website is by using a website builder like Wix. With ready-made templates, drag-and-drop editing and a free plan, you can create and publish a professional site without coding or upfront costs. As your site grows, you can upgrade to a paid plan for a custom domain and advanced features, making it easy to scale at your own pace.

Build your website in minutes, try Wix for free today → When you search for the best beauty website builders, you want something that helps you get found, take bookings, sell products and build trust right away. If you’re exploring a website builder  or testing an AI website generator , the right platform can save time, money, stress and help you look professional while you learn how to make a website . A strong beauty website does more than look pretty. It needs to showcase your work, support reviews, manage appointments and help clients book confidently. Below, we’ll walk through the top platforms, what they offer, and how to choose the one that fits your business. Check out the ultimate salon website builder  to create a professional site that attracts clients and streamlines your bookings. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: best beauty website builders If you want the fast version, here’s what matters most when choosing a beauty website builder. The best website builders  can help you book clients, promote services and grow online without technical stress. If you’re also brainstorming a brand, a beauty name generator  can spark ideas for a memorable name. At a glance: Great options whether you’re a salon, stylist, make up artist, spa or solo beauty pro building a beauty website . Most include booking tools, portfolios, reviews and eCommerce, the kinds of features you’ll find across the best beauty websites . You can start simple and upgrade as your business grows. “Your website builder sets the stage for everything, from how your site looks to how easily you can update it. The right one gives you design freedom and tools that actually save time. It’s worth choosing one that grows with your goals.” - Chava Katz, PMM @ Wix Pages at Wix Website builder Best for Standout strength Wix Beauty pros who want design freedom plus built-in bookings. Flexible templates and powerful business features. Wix Studio Agencies and advanced creators building beauty sites for clients. Smart workflows and advanced customization. GlossGenius Independent stylists and salons. Strong booking tools with simple setup. Vagaro Salons, spas and wellness businesses. Deep appointment and POS features. SITE123 Beginners. Simple, fast setup. Webador Small beauty shops. Clean layouts and easy editing. 6 best beauty website builders Creating a beauty website is more than uploading photos and listing services. Your site needs to feel inviting, showcase your expertise and make it easy for clients to book, all while supporting reviews, payments and beauty marketing . If you’re also exploring beauty business ideas , your website becomes the foundation that helps turn those ideas into real growth. The tools below give beauty professionals the flexibility to do exactly that, without needing to code or hire a full development team. Wix Wix Studio GlossGenius Vagaro SITE123 Webador 01.  Wix Wix is more than just a website builder, it’s a complete platform that helps beauty professionals create stunning beauty websites that attract clients, build trust and grow a business website online. With Wix, you can get started quickly using a free AI website builder, while still maintaining full control over every design and functionality element. Wix offers thousands of website templates , including beauty and hair website templates , that are fully customizable to match your brand style, website color palette and aesthetic. From portfolio website layouts to service pages and price lists, Wix website templates make it easy to present your beauty services professionally and clearly. Features: Built-in online scheduling so clients can schedule appointments anytime. Drag-and-drop website builder for complete creative control. Mobile optimization so your site looks great on every device. SEO features to help local clients find your beauty business online. Integrated blog maker and marketing strategies to promote tutorials, tips and offers. Accept payments , deposits and gift cards for smooth booking experiences. Pricing:  Free plan available. Paid Wix Plans start at $17 a month (billed annually). Month-to-month pricing also available. Check out these guides on: How to start a beauty business How to start a beauty blog   How to make a beauty logo 02.  Wix Studio Wix Studio is designed for professional web creators, agencies and freelancers who build beauty websites for multiple clients or multi-location beauty brands. With Wix Studio, you get granular control over layout, performance and collaboration, while still being able to build visually polished sites fast. Wix Studio features include tools that help teams work together, manage clients and launch high-performing beauty websites that feel premium and consistent. From advanced responsive templates to a powerful content management system , it gives beauty brands a professional-level foundation. Features: Advanced responsive design controls for pixel-precise layouts. Client collaboration tools and streamlined website handoff. Automation and integrations for bookings, CRM and marketing campaigns. Built-in website analytics to track performance and conversions. Flexible content management for franchises or multi-location salons. Pricing:  Paid plans start at $19 a month (billed annually). Month-to-month pricing also available. Explore beauty business names  for branding ideas and check out this Wix beauty user story  to see how real pros built and scaled their sites. 03. GlossGenius GlossGenius is a beauty-focused platform built specifically for beauty professionals. It centers around scheduling, payments and client experience, making it easier to manage your calendar and reduce back-and-forth messaging. With GlossGenius, you can create a sleek booking site that showcases your services, prices and policies while keeping everything organized in one place. It’s ideal for independent beauty pros who want something streamlined and straightforward. Features: Professional booking site with customizable branding. Automated text and email reminders. Secure payment processing and POS. Client profiles and history. Simple gallery tools for before-and-after visuals. Pricing:  Two-week free trial. Paid plans start at $24 a month (billed annually). Month-to-month pricing also available. Discover ideas for beauty dropshipping  and get inspiration from catchy beauty slogans  to help market your business. 04. Vagaro Vagaro is a scheduling and business management platform built for salons, spas, barbershops and wellness businesses. It combines website capability, booking, POS and marketing tools, which makes it appealing for busy beauty businesses that want everything connected. With Vagaro, you can manage services, teams, memberships and retail, while giving clients a simple way to book online. Features: Online booking with waitlists and recurring appointments. Class and event scheduling for trainings or workshops. Memberships, packages and subscriptions. POS and inventory tracking. Built-in email and SMS marketing. Pricing:  Pricing varies based on the number of locations and staff. Plans for one location with a single staff member start at $23.99 per month. 05. SITE123 SITE123 is designed for beginners who want to launch a beauty website without design overwhelm. With its guided setup, you can build pages, upload images and publish a simple site quickly. Although it’s more basic than other platforms, it’s a good option for professionals who only need an essential information pages. Features: Guided step-by-step setup. Pre-designed layouts and content blocks. Basic booking and contact tools. Simple gallery options for showcasing work. Mobile-ready designs. Pricing:  Free plan available. Paid plans start at $12.80 a month. 06. Webador Webador is a lightweight website builder that helps small beauty businesses create websites. It focuses on simplicity, making it easy to publish services, pricing and contact details without complicated settings. It’s great for beauty professionals who want something minimal yet professional. Features: Drag-and-drop site editor. Online store capability for product sales. Testimonial and review sections. Blog and content pages. Custom domain support. Pricing:  Free plan available. Paid plans start at $6 a month (billed annually). "As a creator or entrepreneur, you’re often wearing multiple hats. You’re designing the website and optimizing for SEO. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields." - Esin D. Habif, product marketing lead at Wix Editor’s note:  Pricing listed in this guide is accurate as of January 4, 2026 and may change over time. Be sure to visit each platform’s pricing page directly for the most up-to-date details, promotions and plan inclusions. How to choose the best beauty website builder Not every platform fits every beauty business, and that’s okay. The “best” choice depends on your services, goals and how hands-on you want to be with your website. Before deciding, think about what you need today and what you may need as your business grows. Start by asking yourself: Do I want clients to book appointments directly from my site? Will I sell products, gift cards or digital services online? Do I want something quick and simple, or flexible and customizable? Will I manage everything myself, or share access with staff or a partner? Questions to guide your decision Question Why it matters Do I need online booking? Saves time, reduces back-and-forth and improves client experience. Am I selling services, products or both? You may need eCommerce, POS and inventory tools. Do I plan to scale? Look for features that grow with you, not limit you. Do I work solo or with a team? Collaboration, roles and CRM become more important. How comfortable am I with tech? Choose the simplest tool that still supports your goals. If you’re just starting out, prioritize simplicity and built-in tools. If you’re expanding, focus on flexibility, automations and marketing features that help you save time while serving more clients. Learn more: Best AI website builders Best website builders designers Best one page website builders Best website builders for freelancers Best website builder for small business Is Wix good for beauty websites? Short answer: Yes. Long answer: Wix offers everything beauty professionals need to create a professional and stunning websites that drive bookings and grows your brand. Wix provides tools that make it easy to present your services professionally while managing the day-to-day operations of your business. Key benefits at a glance: Attract new clients with a professional-looking site. Streamline bookings and client communication. Sell products, services and gift cards online. Customize your site to match your brand style. Below, we break down the main ways Wix websites beauty websites. Branding and marketing Your beauty website is often the first impression clients get, and Wix gives you all the tools to make it count. With Wix, you can create a cohesive brand presence that reflects your unique style while driving traffic and bookings: Fully customizable templates to match your brand colors, fonts and style. Portfolio galleries to showcase before-and-after work. Secure a custom domain name  to reinforce your brand and make it easy for clients to find you. Use the Wix logo maker  to design a professional logo that reinforces your brand identity. Built-in SEO tools to help clients find you locally. Email marketing and client management to nurture relationships. Wix also supports social media integration and landing pages for promotions, helping you convert website visitors into loyal clients. Whether you’re promoting a seasonal offer or a new service, you can create campaigns without leaving your Wix dashboard. Learn more: How to design a logo How to make a business website How to make a portfolio What is a domain? How to register a domain Operations Running a beauty business smoothly is just as important as looking great online. Wix’s operational features make managing appointments, payments and client interactions simple, whether you’re building a full beauty website or dedicated booking websites : Online booking with automated confirmations and reminders. Staff calendar management for multi-person teams or salons. Ecommerce for products, services, memberships and gift cards. Payment processing for deposits, full payments or packages. These tools reduce back-and-forth communication and help you focus on delivering services instead of juggling schedules. From single-operator studios to multi-location salons, Wix scales to fit your operational needs. Learn more: How to make a booking website Booking website builder What is Wix payments? Specialty templates Wix offers a wide range of beauty-specific templates designed to make your website look professional without starting from scratch. Templates are fully customizable, so you can maintain your brand aesthetic while taking advantage of layouts designed specifically for the beauty industry. Explore templates: Makeup and cosmetics website templates Hair website templates Wellness website templates Best beauty website builders FAQ What is the best website builder for beauty professionals? Wix is one of the most flexible choices because it supports booking, an eCommerce website , marketing and design customization in one platform. Explore more website builders: Best hotel website builders Best resume website builders Best website builder for restaurants Best website builders for photographers Best real estate website builders Best website builders for writers Best church website builders Best website builder for teachers Best website builders for musicians Best website builders for cleaning business Best responsive website builders Best landscaping website builder Best WYSIWYG website builders Do I need a website if I already use Instagram and TikTok? Yes. Social media is great for discovery. Your website is where clients book, learn about pricing, read reviews and trust your brand. You control it fully. Can I build a beauty website without coding? Absolutely. Modern website builders let you drag, drop and customize everything. Many also include AI tools to help create layouts and content. How much does it cost to build a beauty website? You can start free on many platforms. Most beauty businesses eventually upgrade for booking, eCommerce, custom domains and advanced features. Expect anywhere from free to $40 per month depending on your needs. Can I take payments through my beauty website? Yes. Many builders support payment processors so you can sell services, deposits, gift cards and products directly through your site.

Turn your ideas into a website you love with Wix →  Creating a website used to require learning complex languages or hiring an expensive developer. Today, the best WYSIWYG website builders allow you to design visually, letting you see exactly how your site will look as you build it. You simply move elements around the screen, add your content and hit publish. These website builders put website design fully into your hands, regardless of your experience level. By removing the barrier of code, you can focus entirely on your vision and your brand. This guide covers the top website builders to help you pick the perfect one for your website and business. TL;DR: Best WYSIWYG builders for website creation If you want to skip straight to the recommendations, here's a quick summary of the best website builders. Builder name Best for Price Wix Complete creative freedom and versatility Free plan available; Premium starts at $17/mo Webflow Designers who want granular control Free starter plan; Basic starts at $14/mo Shopify Dedicated online stores Starts at $29/mo GoDaddy Speed and simplicity Starts at $9.99/mo Weebly Basic, functional sites Free plan available; Personal starts at $10/mo Duda Agencies and client management Starts at $14/mo What is a WYSIWYG builder? WYSIWYG stands for What You See Is What You Get. In website building, it refers to an editor that lets you work directly on the visual interface of the website rather than editing the underlying code. When you change a font, move an image or adjust a layout, you see that change happen instantly. This type of website builder bridges the gap between idea and reality. Instead of guessing how a line of HTML will render on the screen, you work with the actual elements. It makes the design process intuitive and fast, allowing anyone to build a professional site without needing a computer science degree. Best 6 WYSIWYG builders for effortless website creation Choosing the right website builder depends on your specific goals. Here's a breakdown of the top builders on the market, what makes them special, and who they are best for. Wix Webflow Shopify GoDaddy Weebly Duda 01. Wix Wix is a leading website builder that empowers you to create professional websites with total creative freedom. It offers a true drag-and-drop editor , meaning you can place elements anywhere on the screen without being restricted to a rigid grid. You start with a blank canvas or choose from over 2000 designer-made website templates that are fully customizable. Wix's website builder handles all the heavy lifting in the background, including secure web hosting and security updates. It also includes a large app market, built-in SEO tool and powerful business features like booking systems and online stores. For those who want to get online fast, the AI website builder can generate a unique site for you in minutes based on your answers to a few simple questions. Best for: Anyone looking for complete design freedom and a comprehensive set of business tools in one place. Pricing: Wix offers a free plan. Paid plans start at approx. $17 per month. . 02. Webflow Webflow sits somewhere between a traditional builder and a professional design tool. It is a visual canvas but it's built to mirror the way code works. You are essentially writing HTML and CSS visually. This gives you incredible power over animations and interactions but it comes with a steeper learning curve than the others on this list. It's a good option for those who understand web design principles but want to speed up their workflow. Best for: Web designers and developers who want code-level control without writing the code manually. Pricing: Free to start building. Site plans start at $14 per month. 03. Shopify If your main goal is to move inventory, Shopify is a contender. It's a dedicated eCommerce platform rather than a general-purpose website builder. The editor allows you to customize your storefront visually to an extent. It also has robust tools for inventory management, shipping and taxes. If the visual design is secondary to powerful retail features, this is a solid option. Best for: Online stores and retail businesses focused purely on sales volume. Pricing: Basic plans start at $29 per month. 04. GoDaddy GoDaddy's builder uses Artificial Design Intelligence (ADI) to put together a site for you based on the industry you select. The editing options are limited but that's by design. The goal is to prevent you from breaking the layout too much. You can swipe through different themes and color palettes quickly. It's not the tool for pixel-perfect custom designs but it's efficient if you need a basic informational site up by lunchtime. Best for: Small business owners who need a simple site immediately and don't care about deep customization. Pricing: Starts around $9.99 per month. 05. Weebly Weebly has been around for a long time and remains a reliable option for simple sites. It uses a block-based editor where you drag elements like text boxes and images into designated areas. It's very hard to mess up a Weebly site because the structure keeps everything tidy. While it hasn't released as many new design features as competitors recently, it's very user-friendly. Best for: Beginners who want a simple, no-frills website builder. Pricing: Free plan available. Personal plans start at $10 per month. 06. Duda Duda is built primarily for agencies and freelancers who build sites for others. Its WYSIWYG editor is fast and includes unique features like dynamic personalization, which lets you show different content to visitors based on their location or time of day. It has solid team collaboration tools, allowing you to collect client feedback directly on the site draft. The design capabilities are good, offering a good balance between structure and flexibility. Best for: Agencies and web professionals managing multiple client sites. Pricing: Starts at $14 per month. What to look for when choosing a WYSIWYG builder Not all visual editors are created equal. When choosing a website builder , keep these factors in mind to ensure you pick the one that fits your needs. True design freedom: Some builders claim to be drag-and-drop but force you into rigid boxes. If you have a specific vision, look for a WYSIWYG website builder like Wix that lets you move elements pixel-by-pixel. This ensures your site looks exactly how you imagined it, not just like a generic template. Scalability: You might start with a blog but what if you want to sell merch later? Or add a booking calendar? Choose a WYSIWYG builder with a large app market and built-in business features. You don't want to have to migrate your site to a new platform just because you outgrew the old one. Mobile responsiveness: A huge chunk of web traffic comes from phones and the best website builders automatically optimize your site for mobile screens but also let you tweak the mobile view independently. Check that you can edit the mobile version of your site without messing up the desktop version. Support and resources: Even with an easy tool, you might get stuck. Look for platforms that offer 24/7 customer support and have a large library of tutorials or a community forum. Being able to get help quickly allows you to keep your website and business moving forward. Best WYSIWYG builders FAQ Are WYSIWYG website builders bad for SEO? Current WYSIWYG builders are great for SEO. Website builders like Wix generate clean code that search engines can crawl easily. The best website builders for SEO provide built-in SEO tools that guide you through optimizing your meta tags, descriptions and URL structures, giving you a great chance of ranking well. Do professional designers use WYSIWYG builders? Yes, many professionals use them. They speed up the workflow significantly. Instead of spending hours coding basic structures, designers can focus on the user experience and visual impact. Tools like Wix Studio are specifically designed for agencies and freelancers to build high-end sites for clients efficiently.

Turn your ideas into a website you love with Wix →  The best virtual assistant website builders help virtual assistants learn how to create professional websites that attract clients and support real business goals. Choosing the right platform means understanding what features matter for service-based work, from clear service pages to easy client contact. Many virtual assistants explore a free website builder  to understand their options before committing to a paid plan. Others look for an AI website generator  to speed up site creation while still maintaining control over content and design. At the same time, there’s a strong demand for clear guidance on how to make a website  that feels credible, organized and built to grow alongside a virtual assistant business. This guide compares the best virtual assistant website builders based on how well they support learning, usability and long-term site management, so you can make an informed decision with confidence. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: best virtual assistant website builders The best website builders for virtual assistants balance ease of use with professional features like service pages, contact forms, blogging, online scheduling and basic marketing strategies . If you’re wondering what is a virtual assistant website , it’s essentially a professional hub that showcases your services, builds trust and helps clients contact or book you, something these platforms are designed to support. Some focus on speed and simplicity, while others offer more flexibility as your business grows. Quick takeaways: Wix offers the most complete all-in-one solution for virtual assistants. Simpler builders work well for single-page or brochure-style sites. Scalability matters if you plan to add services, content or automation later. Website builder Best for Paid plans start at Wix Growing virtual assistant businesses Free plan available, paid plans start at $17/month Strikingly One-page VA websites Free plan available, paid plans start at $16/month Weebly Simple service websites Free plan available, paid plans start at $10/month Squarespace Design-focused VA brands Paid plans start at $16/month Dorik Lightweight, modern sites Paid plans start at $20.75/month 5 best virtual assistant website builders Virtual assistants need websites that clearly explain services, build credibility and make it easy for clients to get in touch. Below, we compare the best website builders for virtual assistants using the same criteria across each platform: design flexibility, blogging, eCommerce or payments, marketing tools and pricing. Jump to a builder: Wix Strikingly Weebly Squarespace Dorik 01. Wix Wix is built for virtual assistants who want flexibility now and room to grow later. It offers users free website hosting, professionally designed website templates for virtual assistants and a versatile,   drag-and-drop website builder that combines visual web design tools, built-in business features and AI-assisted site creation in one place. Key features for virtual assistants: AI website builder to create a complete site quickly. Drag-and-drop editor for service pages and online portfolio . Built-in blog maker to share expertise and improve SEO. Contact forms, bookings and email marketing tools. Ecommerce platform and payments for selling services or packages. “With Wix, you don’t just get a template, you get a starting point that’s easy to customize so your website feels truly yours from day one.” - Yarin Singolda, PMM at Wix Pricing: Free plan available. Paid plans start at $17/mo (billed annually). Month-to-month billing options available. Learn more: Virtual assistant website examples How to start a virtual assistant business How to make money as a virtual assistant How to create a virtual assistant business plan 02. Strikingly Strikingly is designed for fast, simple website creation, with a focus on one-page layouts. It works well for virtual assistants who want a clean online presence without managing multiple pages or complex features. Key features for virtual assistants: One-page website layouts. Simple visual editor. Built-in blogging. Basic eCommerce and payment tools. Contact forms for client inquiries. Pricing: Free plan available. Paid plans start at $16/mo (billed annually). Month-to-month billing options available. 03. Weebly Weebly is a beginner-friendly website builder focused on simplicity. It’s suitable for virtual assistants who want a straightforward site with basic pages and minimal setup. Key features for virtual assistants: Drag-and-drop editor. Built-in blogging functionality. Basic eCommerce for digital services. Contact forms and basic SEO tools. Hosting included. Pricing: Free plan available. Paid plans start at $10/mo (billed annually). Month-to-month billing options available. 04. Squarespace Squarespace is known for design-focused templates and consistent visual styling. It’s often chosen by virtual assistants who prioritize branding and aesthetics over deep customization. Key features for virtual assistants: Professionally designed templates. Built-in blogging and SEO tools. Appointment scheduling and forms. Ecommerce for service payments. Integrated analytics and marketing tools. Pricing: Paid plans start at $16/mo (billed annually). Month-to-month billing options available. Learn more: Wix vs Squarespace Squarespace alternatives Wix Studio vs Squarespace 05. Dorik Dorik is a lightweight website builder aimed at users who want modern design with minimal overhead. It’s a good option for virtual assistants who want a simple, affordable site without advanced business tools. Key features for virtual assistants: Clean, modern templates. Visual page builder. Blogging functionality. Basic eCommerce via integrations. Hosting included. Pricing: Paid plans start at $20.75 (billed annually). Month-to-month billing options available. How to choose the best virtual assistant website builders Virtual assistants have different needs depending on how they work and who they serve. When choosing a website builder, focus on the features that support your business model. Key factors to consider: Service presentation:  Clear service pages, pricing sections and testimonials help convert visitors into clients. Client communication:  Contact forms, bookings and email tools streamline inquiries. Content and SEO:  Built-in blogging and SEO features helps establish authority and attract organic traffic. Scalability:  Choose a platform that supports adding services, content or automation later. Ease of management:  A visual editor saves time so you can focus on client work. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix Start by securing your domain name , use a domain name search or experiment with a domain name generator  to get online quickly. Why trust Wix’s experts Wix provides guidance backed by real-world experience. Wix’s website-building specialists work closely with product teams, designers and SEO professionals to evaluate platforms based on how virtual assistants actually build and manage websites. These experts test features hands-on, review updates regularly and focus on practical use cases, so recommendations reflect real workflows, not theoretical feature lists. Editor’s note:  All prices and information in this article are accurate as of January 11, 2026 and are subject to change. Please check the provider’s website for the most up-to-date details. Best virtual assistant website builders FAQ What are the best virtual assistant website builders? The best virtual assistant website builders support service pages, contact forms, blogging and payments. Wix is a strong all-in-one option for flexibility and growth. Explore more website builders: Best website builders Australia Best website builders UK Best website builders for portfolios Best beauty website builders Best AI website builders Best website builders Canada Best website builders for designers Best website builders for freelancers Best website builder for small business Best hotel website builders Best resume website builders Best website builder for restaurants Best website builders for photographers Best real estate website builders Best website builders for writers Best church website builders Best website builder for teachers Best website builders for musicians Best website builders for cleaning business Best responsive website builders Best landscaping website builder Best website builders for beginners Do virtual assistants need a website? A website is one of the most effective tools for virtual assistants to establish credibility and professionalism. It allows you to clearly explain your services, showcase past work or client testimonials, and make it easy for potential clients to contact you. A strong website also improves visibility in search engines, helping new clients discover your business online. Can I use a free website builder for my virtual assistant business? Absolutely. Free website builders are useful for testing ideas or creating a simple website, but they often come with branding restrictions, limited features and custom domain limitations. Most virtual assistants eventually upgrade to paid plans to gain full control over branding, remove platform ads and access advanced tools for client management, marketing and payments.

Build your website in minutes, try Wix for free today  You have a great idea, a passion project, or a new business and you know you need to understand how to build a website to make it real. The only problem is that you’ve never built one before and the thought of writing code sounds like a nightmare. The good news is that the best website builders for beginners are designed exactly for people like you. They handle the messy technical stuff so you can focus on the fun part, creating a website that looks professional and works perfectly. Choosing the right website builder is the first step toward launching your website . You want a platform that is easy to pick up but powerful enough to grow with you. This guide breaks down the top options available today, helping you cut through the noise and find the perfect builder for you. TL;DR: Best website builders for beginners If you want to skip the reading and get straight to building, here's a quick snapshot of the top contenders. These website builders for beginners are ranked based on how easy they are to use and the value they offer to someone starting from scratch. Builder name Best for Price Wix Complete creative freedom and growth Free plan available; Premium starts at $17/mo Squarespace Design-savvy creatives Starts at $16/mo GoDaddy Speed and simplicity Starts at $9.99/mo Weebly Simple, functional sites Free plan available; Personal starts at $10/mo Shopify Selling products online Starts at $29/mo Carrd One-page websites Free plan available; Pro starts at $19/year What is a website builder? What is a website builder? A website builder is an online tool that lets you construct a website without needing to know HTML, CSS or any other programming language. You choose a starting layout, often from a website template , then use a drag and drop editor to work on the different elements—like images, text boxes, and buttons—until the page looks exactly how you want it. For beginners to website creation, website builders are a game changer. They usually come with web hosting included, meaning your site lives on their servers, so you don't have to worry about security updates or backend maintenance. You just sign up, design and publish. You can also use an AI website builder which makes it even easy to build as a beginner. You simply chat with the AI and it builds a site for you in minutes. The 6 best website builders for beginners Here are six of the best website builders for beginners to help you get your site up and running. Wix Squarespace GoDaddy Weebly Shopify Carrd 01. Wix Wix is the top choice for beginners because it gives you total control without overwhelming you. If you can move a mouse, you can build a stunning website on Wix . You have three main ways to build: Use the standard editor to drag and drop elements anywhere you want. Choose from a wide range of free website templates Let the AI website builder create a site for you. You just answer a few questions about your business and the AI generates a custom site with text and images ready to go. Beyond just building website pages, Wix offers a huge suite of business and marketing tools to help you manage your business. You can add a booking system , create a blog or open an online store with just a few clicks. Best for: Anyone who wants a be able to build a professional site with the freedom to customize every detail. Pricing: Wix has a free plan that lets you build and publish. Paid plans start at approximately $17 per month. Learn more: How to build a website easily How to build a website in a day 02. Squarespace Squarespace if you're photographer, artist, or restaurant owner who relies on high-quality visuals, this can be a good option. While it might take a little longer to learn the interface, the results are consistently polished. It’s a great choice if you want your site to look like it was made by a pro designer right out of the box. Best for: Creatives who want a sleek, modern look with less fuss. Pricing: Plans start around $16 per month. 03. GoDaddy GoDaddy is known for domain names but they also have a website builder. If you need to get a site live by this afternoon, this is the tool for you. It uses a simple editor where you swipe through different styles and layouts. You can't change every little pixel but that restriction speeds up the process significantly. It comes with built-in marketing tools for email and social media, which is handy for small business owners wearing many hats. Best for: Small business owners who need a simple info site ASAP. Pricing: Starts around $9.99 per month. 04. Weebly Weebly is know for being straightforward to use. It uses a block-based editor that's very intuitive. You want a contact form? Drag the form block to the page. You want a map? Drag the map block. Everything snaps into place, keeping your layout tidy. While it hasn't released as many new design features as some competitors, its reliability and ease of use keep it on this list. Best for: Users who want a no-frills, reliable builder with a gentle learning curve. Pricing: Free plan available. Personal plans start at $10 per month. 05. Shopify If your main goal is to sell things, Shopify is a well-known choice. While you can build regular website pages on it, it's built specifically for e-commerce. It makes managing inventory, shipping and taxes easy. The editor allows you to customize your storefront, though it's potentially more rigid than a general website builder. However, if you plan on moving a lot of product, the trade-off is worth it for the powerful backend tools. Best for: Aspiring entrepreneurs focused on starting an online store. Pricing: Basic plans start at $29 per month. 07. Carrd Sometimes you don't need a whole website. Sometimes you just need a single page to introduce yourself, capture emails or link to your social profiles. Carrd is a potential choice for one-page websites. You can't necessarily build a massive store or a complex blog here but for a personal profile or a landing page, it works. The editor is simple and the templates look good on mobile. Best for: Personal profiles, landing pages, and simple portfolios. Pricing: Free plan available. Pro starts at just $19 per year. What to look for when choosing a website builder With so many options, how do you pick the right website builder ? Keep these three factors in mind to ensure you make the right choice for your website and business. Ease of use: As a beginner, the interface needs to make sense to you immediately. Sign up for the free trials and spend ten minutes in the editor. Does it feel intuitive? Can you find the Publish button? If you find yourself frustrated in the first ten minutes, try a different tool. Growth potential: You might start small, but what if your hobby turns into a business? You don't want to have to rebuild your site on a new platform in six months. Look for a builder that lets you add features—like a store, booking calendar, or member area—later on. Platforms with large app markets are usually safer bets for long-term growth. Support and community: You'll have questions. When you do, you need answers fast. Check if the website builder you want to use offers 24/7 support via chat or phone. Find a more specific website builder: Best website builders for service businesses Best restaurant website builders Best website builders for photographers Best free website builders Best cheapest website builders Best website builders for freelancers Best website builders for beginners FAQ Do I need to pay for web hosting separately? No, not with these builders. One of the main benefits of using a website builder, like Wix, is that they're all-in-one platforms. Your monthly subscription covers the builder tool, the hosting (where your site lives) and usually security features like an SSL certificate.

T urning your idea into a business? Start with a domain name→ While fashion is a highly competitive multi-billion dollar industry, starting a clothing business, especially online, is more accessible than ever before when you can build a free website . Whether you want to design your own clothing line from scratch, customize readymade wholesale garments, start clothing dropshipping  or launch a small T-shirt business with print-on-demand services, the number of resources available to new businesses like yours are at an all-time high. You can learn how to start a business , how to build an online store , establish your clothing brand, connect with potential customers and start selling online in no time. In this 10 step guide, we’re going to cover everything you need to know about how to start your own clothing line—from conceptualization to selling. These steps don’t have to be completed one-by-one in a linear fashion. You can multitask and work on a few steps at the same time. For example, once you’ve decided on your brand identity (Step 2) you can start building your online store  (Step 6). Use this guide as a checklist to keep you on track. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. How to start a clothing business online in 10 steps Research and choose your brand strategy  Create your brand identity   Decide what products to sell   Choose a business model and register your business Review costs and business expenses Start building your online store   Write a business plan   Gather funding   Design and create prototypes   Get your marketing campaign up and running   01. Research and choose your brand strategy Before starting an online clothing business you need to ask yourself the following questions that will help to develop your brand strategy for this type of business : What is your mission?  Perhaps you dream of creating a clothing line, using your own bespoke fashion designs. Or it could be as simple as creating a fashion business, offering quality, on-trend clothes you love. You might prioritize selling garments at an affordable price, manufacturing locally or using sustainable materials. Consider what factors are important to you and your clothing business. This is about your brand’s values and your purpose. This is about the product you want to provide . Be inspired by these clothing business ideas , if you're not sure. What are the current fashion trends?  Staying on top of fashion trends is essential to building a clothing brand your customers love. What styles are your customers gravitating towards? Right now, sustainable and eco-friendly fashion is taking the lead as more people look for brands using green materials and ethical practices. Minimalist high-quality basics are also in demand for their timeless appeal. At the same time, bold styles like oversized fits, vibrant colors and 90s or Y2K -inspired looks are making a big splash. Athleisure continues to dominate, combining comfort and versatility for active casual lifestyles. By incorporating these trends into your collection, you’ll stay relevant and keep your audience excited. Keep exploring what resonates most to thrive in the fast-changing fashion world. What makes your clothing business different?  This is your  unique selling proposition (USP) , and it’s what ultimately tells customers why they should buy from you instead of your competition. This is largely about how you want your business to run. What is missing from the market that you can provide? Think about how you can set your clothing business apart. What is your niche?  Is there a gap you can fill? Find your niche and see how you can serve it. Everyone wants to buy clothes that fit well, look great, are within their budget, and serve a purpose where it’s fashionable or practical. If you’re able to figure out which part of the equation is missing from the current market (which can be quality, price, ethics, design, function, or fit), then you have an instant in. Who is your target audience?  Who are you creating your clothes for? Will you have direct communication with them by being a  business-to-consumer (B2C)  type of business? Do market research and get an idea of your main customer base. Deep dive into finding your ideal audience and considering ways to serve them. You may not have niched your new clothing line all the way down yet, but you should know upfront whether you’re planning to create politically-driven graphic tees for college students or comfortable slippers marketed to senior citizens. These factors are important, as they’ll shape your decisions moving forward, even if they shift slightly as you progress. Don’t worry, you can always adapt them as your clothing brand develops. A good tactic for determining your target audience is creating buyer personas. Think about their pain points that you can solve. Let’s say that you want to create a clothing line that offers expensive washable silk pajamas. The following might be examples of your audience buyer personas: Professional women aged 24-35, with no children but who are high-income earners. They are looking for high-end pyjamas that look and feel great. They want something that will hold up well, while still feeling luxurious. Mothers aged 30-45 in upper or middle-class families who have elementary-school-aged children. They love silk but need something practical. Silk would typically be out because dry-clean only doesn’t always work for busy schedules, but machine-washable silk opens doors to practicality and convenience. You can learn a lot about your niche and target audience through social media. Join forums on Reddit , add yourself to Facebook Groups  and follow relevant Instagram Pages  and influencers to immerse yourself in the niche you are seeking to serve. You can also use social media analytics tools as well as Google Analytics to gain valuable insights into user behavior, engagement patterns and demographic information. This will help you find and create products or styles that uniquely fill a void in the market and create marketing campaigns that speak directly to your audience. Who are your competitors? Before committing to a niche or establishing a business model for your clothing line, you want to take a look at the competition. You can learn a lot from what they’re doing well, plus find ways to outshine them or offer something new. If you wanted to start a high-end sock business, for example, research might show that plenty of similar companies are using subscription packages to keep reengagement high and sales up long-term. Learn more: How to start a subscription box business How to sell clothes online You also want to take a look at your competitor’s pricing and promotions. You don’t necessarily need to beat their pricing; many customers, for example, will pay up to  25% more for sustainably-made items , and luxury brands can charge more than those opting for affordable selling points. That being said, market pricing does need to be taken into account, especially when you’re looking at direct competitors. During your research, look at customer feedback, including reviews on competitors' product pages. You can learn a lot about what your target audience is looking for and where your competition is falling short. Once you’ve answered these questions, nail it all down by  creating your mission statement . Don’t overlook this step because it’ll help you stay focused as you move forward on this journey to starting your own clothing line. 02. Create your brand identity Once you’ve determined your clothing line’s brand strategy, then you can work on creating your brand identity . When you’re getting your clothing business off the ground, you’ll need all the elements to fit together well to form a strong, cohesive brand that your audience will trust, love and want to continue purchasing from. These are the four pillars to creating a successful brand: Quality:  What are you offering and who will be buying it? Lower-quality items can be more accessible and reach different markets than higher-end products. Keep all your products targeted toward the same market. Price:  Consider your product quality, materials, manufacturing costs, target audience and competition. Then create a price range that's suitable for your items. Charge more for higher quality or unique items that are currently in-demand. Brand design and style: Put your unique flavor into your business. Make sure the overall look and feel is consistent across your product collection, clothing logo , eCommerce  website, packaging, social media and marketing campaigns. The style you’re going for should also be in line with everything else on this list. If not, something will feel out of place and customers won’t purchase. Thankfully creating a brand identity for your clothing business is easier and faster than ever before, with AI-powered tools that help you learn how to create a website and create a logo  just by answering a few simple questions. It's also helpful to use an industry-specific logo maker to give you inspiration and help you fully represent your brand (in this case, a fashion logo maker ). Brand name:  For clothing lines especially, your clothing brand name  can be a powerful selling feature in and of itself, even if you aren’t a high-end designer label. Brand names can also include mission-focused associations that make your clothing business stand out, like using ethically sourced designers or high-quality materials. This will come into play as you build brand trust and brand recognition. If you’re struggling with a name, consider using our clothing line name generator  for some ideas. When considering how to start a clothing business, create a Pinterest board or build a list of businesses you love and admire. Study how they have created their brand identities. Look at their use of design—logo, typography, color palette and website —and see how it embodies their brand strategy. Develop a compelling value proposition to establish your unique brand identity in the competitive fashion market. This will help you communicate the distinct benefits and value that your clothing brand offers to your target customers. Your value proposition can include factors such as the style and quality of the clothing, the brand's mission or story, ethical and sustainable practices, affordability, or a combination of these elements. 03. Decide what products to sell You’ve analyzed the market, you’ve delved into your niche, so now it’s time to use this knowledge to choose what clothing products you will create and sell. There are so many different directions you can go with a clothing line, including the following eCommerce business ideas : Designing your own line of sustainable and ethically made wardrobe basics Designing custom-made bridal or bridesmaids gowns Customizing readymade wholesale sweaters with hand-embroidered designs Starting a T-shirt business  using print on demand services Dropshipping  cold weather items, like gloves and hats. Learn more about starting a dropshipping business  and creating a dropshipping website  to do this. Personalizing items, like caps or mugs, with a customer’s dog on the front Creating artisanal, hand-stitched accessories like scarves or hats Manufacturing comfortable, high-quality athleisure wear Hand-painting robes, pajamas, and kimonos Based on your target audience and niche, choose a target style, which can include any of the following and more: Classic Modern Preppy Comfortable Sporty Gothic Quirky Funny You also want to think about the materials you’re using to create your products, as this can ultimately be a defining feature of your brand just as much as style. These choices may include: High-end luxury knits Eco-friendly options, like organic or recycled materials Affordable low-cost and widely-available materials like mass-produced cotton Remember to start small, especially if you will be manufacturing the products and not using a dropshipper. Design a few products (or even just one) to get started with and then take it from there. You don't want to bite off more than you can chew. 04. Choose a business model and register your business There are plenty of different business models you can choose from when it comes to starting your own clothing line. Let’s take a look at the most common business models used. Private label If you want to design and create your own unique clothing line and have it manufactured to your specifications, then this is the business model for you. You’ll need to consider various factors. What will your first collection be? This is how you announce your clothing line to the world. It should reflect your brand’s unique identity. Will you make the clothes yourself? If you don’t have the technical skills to design a garment you could work with a fashion designer to bring your ideas to life. What fabrics will you use? You will need to source the right fabric, in the right amount, to keep your costs down. Do you want to hand sew each item or will you outsource the work and find manufacturers? If using a manufacturer, once you’ve created your designs and placed an order for a set number of products, you will receive the inventory and keep it on hand to ship out as it’s ordered. Sometimes, this means you end up with left-over inventory that doesn’t sell, which can cut into your profits, so take that into account when you set out. You’ll also need to  manage your inventory , which means storing it yourself, renting warehouse space or using a 3PL. Take time to do your research and find the right answers for your business as each factor will impact your pricing and profits. Starting this type of clothing line gives you full creative control, and makes it easier to scale once the right processes are in place. Check out how Ashco  created a unique brand that’s trendy, comfortable and serves a specific niche in the market. Custom wholesale Custom wholesale  businesses purchase premade wholesale clothing and then customize each garment by hand. Whether you decide to purchase contemporary or vintage wholesale clothing, this type of clothing line is a great way to stand out from the crowd. But remember that hand customizing can take time and labor. You’ll need ample space to work as well as somewhere to pack and store inventory. Custom clothing lines If you want to offer made-to-order items, a couture custom clothing line may be an excellent choice. You can specialize in event clothing, tuxedos or custom made suits for prom, wedding dresses or red carpet gowns, and create bespoke pieces made to fit each client. Custom clothing also includes made-to-order branded products such as dress shirts with a customer’s brand logo printed on them, and even aprons with a customer’s name embroidered across the top. Custom clothing lines allow you to create something truly unique for your clients as needed, giving you an advantage in the market, but it can be much more difficult to scale than other small medium business  models as creating custom items can take time to execute, which can create a backlog overtime if the demand is high. Dropshipping If you are interested in curating products from sellers that align with your brand instead of manufacturing them yourself,  dropshipping  can be a good option. It’s low-cost with low overhead, because you don’t need to manufacture, store, manage, or ship any inventory. Instead, when the customer places an order, the third-party seller will ship it directly to the customer. To  start dropshipping , just  integrate your eCommerce website with a dropshipping company , find great products and start selling. Explore eCommerce website templates  to help you figure out what's best. Dropshipping has some downsides, especially considering the overall lack of control. You can’t control who else is selling the products you are, which can drive up competition levels. You also have very little quality control or influence on inventory availability on your end, aside from delivering customer service. Print on demand Print on demand is another low-investment option that lets you customize clothing from print on demand companies  like  Printful  of  Printify’s  robust catalogs. The print-on-demand company makes and fulfills your orders. All you need to do is create designs that you can market and sell directly to consumers. This option, sometimes referred to as “white labeling,” is all about quickly customizing and producing products to create something unique while streamlining the process. And if you choose to integrate with a print-on-demand service, it operates within dropshipping parameters; you market the item and process the sale, and then the printing company creates the product and ships it straight to the consumer. This can work well for items that are quickly produced, like graphic tees, and it prevents you from needing to have an enormous stock of inventory in terms of finished products that might not sell. This can reduce your potential profit loss. Worst Year Ever  is expertly using this method to design and sell 2020-themed clothing. While the store focuses on tees, they also make use of other customizable products from the print-on-demand catalog. Chosen a business model? Now you'll need to register your business. You'll need to choose the business entity you want to start - sole proprietorship, LLC or a corporation. Every business owner must apply for an EIN (Employer Identification Number) in order to pay all relevant business taxes owed. Not sure how to go about registering a business in your state? It's best to consult with an attorney or local chamber of commerce. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. For example, learn how to start an LLC in New York , How to start an LLC in Massachusetts 05. Connect with reliable partners Building relationships with third-party vendors who can help you create the products, styles and business you envision, is a key part of creating a clothing business. When looking to partner with another company, do everything you can to make sure they are reliable, professional, and responsible. If you’ll need someone to send you 200 yards of delicate white lace every month to make wedding dresses, for example, you’re going to want to make sure you can count on it. As a start-up clothing line you might need to convince some of these third-party vendors, such as manufacturers, to work with you. Be prepared to answer their questions and understand their production process. Here are some things to look out for before partnering with a company: Look for reviews online Request samples Use social media to ask if anyone has experience working with them Seek out recommendations, including businesses you can verify yourself Ask the company about previous work Ask to visit their premises and see their process (In person or via video call) 06. Review costs and business expenses Before you make any decisions, the first thing you should do is crunch some numbers. Knowing your expenses at the outset will help you to prepare, monitor expenses with an expense report  and even secure proper funding if needed when you create your clothing line business plan . Remember that while starting your own clothing line or online clothing business will always involve some financial investment, it can absolutely pay off. The following are common costs associated with starting an online clothing business: Design:  These may include any costs of hiring a third-party designer, paying for design software, and any materials you’re using to create designs yourself. Manufacturing:  While you might choose to source your own materials and make your own prototype, most clothing lines will find manufacturers to create a prototype and then produce the inventory. The cost of the raw materials is usually included in the price of the manufacturing. With many manufacturers, the larger the order quantity, the lower the cost per unit. This is because they have set up costs for each design. However this option is not always ideal for a small business on a tight budget with limited space for inventory. Inventory storage and management: If you aren’t dropshipping, you’ll have a large chunk of inventory that you need to store and manage somewhere. Storage space (which may include a staffed warehouse as you grow) is an essential part of this, but  inventory management  software can help you keep track of your products. Packaging:  Many clothing lines opt for custom packaging in order to enhance their store’s branding and to create an unboxing experience. This can include branded boxes, tape, and tissue paper. You’ll also want to think about price and brand tags for your different products. Shipping:  Consider the costs to get the inventory to your warehouse as well as the costs to ship it to your customers. You’ll need to make sure you’re charging the customer accordingly so it doesn’t eat into your net profit  margins. Legal contracts: You may have legal contracts with a manufacturer, third-party marketing company, rental space, or storage space. It’s best to have a lawyer review these contracts first before signing them, so you’ll want to account for legal fees. Necessary licenses and permits: You’ll likely need a business license, and you may need special permitting depending on where you live and where your business will operate. If you’re in the US, note that these requirements vary by state. You should check your state’s requirements and  review the standard licenses you may need . Website:  You can get site hosting  and a custom domain , and choosing a platform with strong  eCommerce features  like Wix can help you do all this at once. Beautiful product photography is key, so invest in a quality camera and some lighting or hire a photographer for a professional look. If you hire someone for site design, SEO work, or site copywriting, this should be factored into your costs, too. Marketing:  Once you’re ready to promote your brand, you’ll need to budget for marketing, which can include paid ad spend, referral fees, affiliate fees, sponsored posts and more. Taxes:  All businesses will need to pay taxes. You can talk to a qualified accountant to determine exactly how much you’ll want to set aside, whether or not you are eligible for certain corporate tax  benefits, and find out how often you need to pay. Some businesses may need to pay quarterly instead of annually depending on your business structure. 07. Start building your online clothing store Once you’ve refined your brand strategy and identity you can start working on creating a professional website for your new clothing line. Your online store should embody the spirit of your brand so build your store to reflect that. When setting out to start your online store, you’ll want to choose an eCommerce-focused platform that has plenty of features. This’ll make it easier to build your business and offer exceptional customer service. A platform like Wix eCommerce offers a large number of key  eCommerce features  you’ll need to create and grow your business. Use a free designer-made template or build your site from scratch and customize it to fit your brand identity by changing details like color palette, font, and layout. Once you choose the right platform, make sure your site includes the following. A strong homepage Here you should feature your key products, and include a tagline that highlights why potential customers should purchase from you. Your tagline should be short and sweet, no more than a single line, while still being clear about what value you can offer your customers. No products yet? No problem. Make an impact with a ‘Coming Soon’ landing page. Add a Subscribe form and use it to build a contact list. When you’re ready to launch, send out an email marketing campaign letting customers know when your first collection will drop. Once you have stock you can make your online store visible and add a clear CTA that directs your customers immediately to the product catalog. Use   banners to showcase limited time offers or coupon codes. An “About Us” page Your “About Us” page is where you can stress your mission and your USP to continue to highlight what makes your clothing brand different. It’s also a great place to share the faces behind your brand to build rapport. Cherry and Mint  uses its about page to highlight the person and values behind the brand. "After creating my brand and being more into things, i [sic] started realising the negative impact fast fashion has to the environment," writes Zoey, founder of Cherry and Mint. "Therefore I try to practice ethical & sustainable views as much as possible." High-converting product pages These are some of the criteria to include on your  product pages : Copy that aligns with your brand voice and explains the value of your product A detailed product description, including materials used, sizing information, and care instructions Multiple high-quality images and potentially a video to show the item from multiple views (or on multiple models) Customer reviews A customer service or help page Make it easy for customers to review your store policies, including your return policies, estimated shipping times, and terms and conditions. It can also be helpful to include frequently asked questions, so that customers can find the answers themselves without needing to reach out to you. Regardless, make sure you make it easy for shoppers to receive personalized customer service if needed. High-quality customer service will increase customers’ confidence in your brand and can drive sales. Pro tip: G reat businesses are built on great conversations, but you can’t always be online to start them. Wix AI Site Chat  bridges that gap by answering questions, handling bookings and keeping visitors engaged. It provides a smooth, reliable first touchpoint for potential clients while giving you more time to focus on running your business. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Include easy-pay options at checkout Your checkout process must be simple, fast, and easy for customers. If it’s not, you have a much higher chance of ending up with abandoned carts and lost sales. Incorporate easy-pay options like  PayPal  or Apple Pay on your checkout page to offer multiple fast and secure payments for customers. By reducing clicks in the checkout funnel and by offering different payment options, you make it that much less likely a shopper will abandon their cart. Stalf  makes it easy for customers to check out with an additional option to pay with PayPal. 08. Write a business plan Now it’s time to write a business plan for your clothing line. This plan will be the roadmap for your business. It can add structure and help to streamline your goals for the future. It should contain: Company description: Include details like the name of your clothing business, your background, your mission statement, information on core products, your company’s goals and how you will achieve them. Include an estimated timeline for meeting these goals. Company products: List detailed descriptions of the products you will be selling. Add images, or sketches if these are available, and be sure to include information on production costs and expected pricing. Market analysis:  Include your research on current market trends, your competitors and your target audience. Add your conclusions as to how your business will fit into the market. Marketing and operations plan:  This section should contain details of your brand identity, your business model and your plans to market your new clothing line. Management and organization:  Show how your business will be structured. Perhaps it’s just you, for now, but as your clothing line grows you might gain more stakeholders who will need to be included. Financial projections:  Show how you expect to sustain your business financially. Consider start-up costs, whether or not you might seek funding, and how long you think it will take before you turn a profit. Appendices:  Add any other information that helps to create a full picture of your new clothing business. Don’t forget to include additional business documents such as contracts, licenses and insurance here too. 09. Gather funding  After you’ve chosen a business model for your clothing line and started to put together basic cost projections in your business plan, you’ll want to raise money for your business . First, assess how much cash you’ll need upfront to get everything up and running. Use that market research from early on and apply it now. Break all your projected costs down, line-by-line, and try to estimate at least 5% over what you think you’ll need. This will allow you to be prepared for unexpected costs that arise. Your business will need to be covering everything from transaction fees, manufacturing costs, marketing spend, and loss of profit from returns. Try to minimize your initial costs as much as possible. Store inventory in your garage instead of a warehouse, for example, and manage it using the Wix app . There’s also the option to handle customer inquiries yourself using social media or through the live chat function on your site instead of outsourcing to an agency. You can scale when you’re ready, but it’s best to do so once your profit is up. Remember that you yourself likely won’t make a large profit or be able to take a salary right away. Before reaching out for funding, create a detailed business plan. Outline your expenses and why they’re essential, your profit margins, and how you plan to promote your business. Account for everything, because this will help investors feel more confident in investing. If you need assistance with funding, there are plenty of options to consider. If you belong to a credit union, ask about business financing: Credit unions often have competitive financing with low interest rates, and may be able to approve you quickly. Check out online lenders: Kabbage  and  Lending Tree  are two excellent examples, as they’ll typically respond quickly and may offer more competitive rates than large banks. Look for investors: Investors may offer financing in the form of a loan, or they may want a certain percentage of equity in your company in exchange for the financing. Consider what options work best for you, and know that someone who wants equity may be more interested in a collaborative venture. Regardless of where you go, there are a few key business financing options to consider: Business loans:  Business loans offer a one-time, lump-sum payment upfront. You’ll have a set period of time to pay it off (with interest), and have pre-determined monthly payments. Some business loans have penalties for early payment. Business lines of credit.  Business lines of credit  are a type of open, revolving financing. You’re approved for a set amount (like $20,000), and you can draw from any available funds as needed, like a credit card. The draw period will be for periods like five, ten, or even 15 years, and you only pay interest on the funds you’re actively borrowing. This is often more appealing to businesses in early stages, as they can use what they need when they need it without paying interest on the rest. Business credit cards.  These are open lines of credit, and work exactly like personal credit cards but they’re in your business’s name. Be careful not to go too deep into debt here, as the interest rates are often much higher. 09. Design and create prototypes If you’re creating your own clothing line, you’ll need to get started on designing your clothes. Sketch out your designs, and create your prototypes. This can be done with the help of a designer or manufacturer, but can also be done in your bedroom alone with just your sewing machine. If you’re creating the prototype yourself, you may want to provide the manufacturer with a tech pack. This is essentially a blueprint for your design and should contain every single detail about your product, such as fabric, measurements, stitching, labelling and packaging guidelines. If you aren’t a designer, rest assured, as many manufacturers will include creating a prototype in their cost. This gives you a chance to see and feel the quality of the product before you commit to ordering a large amount. It can also help you determine their speed, adherence to your design instructions and ultimately if you have chosen a manufacturer that is right for your clothing business. It’s worth noting that if your clothing line contains different garments, for example, you sell both knitwear and jeans, then you might need to use a different manufacturer for each item. Whatever you do, make sure you love what you create. You want to be absolutely certain that you’re happy with every product you’re creating before you order massive quantities of them—whether it’s a scarf or the packaging that the scarf will ship in. Test the items yourself for quality, if possible. You could wash clothing multiple times according to care instructions to make sure they hold up well, and even wear them to see if they stretch, fade, fray, or bleed onto anything. This is your brand reputation on the line, so you can’t be too sure. If you’re dropshipping items or selling with print on demand, you should always order the items that you plan on selling in your own store to ensure that they’re exactly what you think they’ll be. Make sure that your products are up to the standard that you expect, and that they’re consistently high quality. After you’re confident, you can start ordering your inventory. 10. Get your marketing campaigns up and running It’s time to start creating a marketing plan to promote your business. After all, customers can’t buy from you if they don’t know that you exist. Here are some options for promoting your new clothing business online: Search engine optimization (SEO): Wix sites that complete SEO setup receive two times more visitors and 1.3 times higher turnover. Organic social media marketing: Choose the best social platforms to reach your target audience. Create branded profiles and curate your content to attract and engage followers, building brand and product awareness. Pay-per-click ads: Create  Facebook Ads  and Google Ads to create and capture customer demand. Hundreds of Wix Stores owners have seen over 1,000% return on their ad spend with Facebook and Instagram through the integrated Facebook Ads marketing tool. Sell on multiple sales channels: Set up Facebook and Instagram Shop and start selling on social media. You can also integrate other marketplaces like eBay, Amazon and Etsy to your online store. By adding an additional sales channel to your online store you can increase your sales by up to 12%. Influencer marketing:  Partner with  clothing brand influencers  who have an engaged following from your target audience and who can help you expand your reach quickly. Brand ambassadors:  Find and create fans of your products. Then encourage them to provide recommendations and site reviews. Partner with another brand: Work with more-established brands that sell to your target audience but aren’t a direct competitor to increase your reach quickly. Content marketing: Write  blogs  or create resources, like styling videos, to provide value to your audience. Ready to start your own clothing line? Create your online store  today. Why start a clothing business? Starting a clothing business can be a rewarding venture for multiple reasons. If you're a designer already, or looking to get started with a clothing business, some of the following benefits might inspire you further: Creative expression: Designing unique styles and creating fashion trends can be fulfilling for those with a passion for creativity and design. If you have a genuine interest and passion for fashion, starting a clothing business provides an avenue to turn that passion into a profession, allowing you to work in an industry you love. Entrepreneurial opportunities: The clothing industry offers numerous entrepreneurial opportunities, from designing and manufacturing to retail and online sales. It allows individuals to be their own boss and take control of their business. Starting a clothing business can contribute to job creation, whether by hiring employees for design, manufacturing, marketing, or retail positions. This can have a positive impact on the local economy. Diverse market: The clothing market is vast and diverse, catering to various demographics, styles, and niches. Whether it's casual wear, activewear or niche markets like sustainable fashion, there are opportunities to find a unique position in the market. On top of that, if you have a knack for spotting trends in fashion, you can capitalize on changing consumer preferences. Staying ahead of trends can set your clothing business apart and attract a fashion-forward audience. There is also huge growth potential with selling clothes online — online sales of clothing, footwear and accessories in the US are expected to reach nearly $160 billion by 2025. Brand building and customization: Building a clothing brand allows you to establish a distinct identity in the market. A strong brand can create customer loyalty and recognition, contributing to long-term success. The clothing industry also lends itself well to customization and personalization. Creating personalized or custom-designed clothing items allows you to cater to specific customer preferences. Global reach: With the continuing rise and popularity of eCommerce , starting a clothing business provides the potential for a global customer base. The clothing business is expected to reach $770 billion in revenue in 2024. Within this the US and China are the leading clothing markets — with the US accounting for 20% of it . Challenges to be aware of when starting a clothing business Starting any type of business involves risks and challenges that can impact your profitability and how long it takes to achieve. Some of the biggest challenges associated with clothing businesses are: Environmental impact and sustainability There are a few key issues and concerns here — the manufacturing of clothes contributes to carbon emissions, uses a lot of water and can also be responsible for chemical pollution. The other concern is mass produced, cheap clothing not only makes these worse but also leads to massive textile waste and a surplus of unused clothing. Dependence on global supply chains With much of the manufacturing of clothing happening far away from where the finished products are sold, supply chain disruptions can be a major challenge. War, natural disasters can all impact the shipping of clothing around the world. These disruptions then lead to delays, increased costs and inventory disruption. Rising production costs Clothing businesses are very susceptible to the impact of rising costs of raw materials, labor and transportation. These increased costs then reduce profitability. If at the same time clothing businesses want to be more environmentally conscious and sustainable, this can also raise costs and squeeze profits further. Economic uncertainty and changing consumer preferences Running a clothing business often means being able to respond fast to changing consumer trends and needs. At the same time economic changes, especially those downwards, can lead to reduced spending by consumers, or mean clothing businesses have to reduce their prices to tempt consumers. Looking to start a clothing business in a specific state? How to start a business in Connecticut How to start a business in Indiana How to start a business in Wisconsin How to start a business in Washington How to start a business in Michigan How to start a business in Utah How to start a business in Virginia How to start a business in Arizona How to start a business in Texas How to start a business in Ohio How to start a business in Georgia   How to start a clothing brand FAQ Do I need a license to start a clothing line? The requirements for licensing vary depending on your location. In some jurisdictions, you may need a business license, a permit to sell clothing and a tax ID number. You may also need to comply with certain labeling and safety regulations in order to license your business. How much does it cost to start a clothing line? The cost of starting a clothing line varies depending on the size and scope of your business. However, you can expect to spend at least a few thousand dollars on startup costs. These costs may include: Fabric and materials : The cost of fabric and materials will vary depending on the type of clothing you are making. Labor: You may need to hire a seamstress or tailor to help you create your clothing line. Shipping: The cost of shipping your clothing to customers will vary depending on the size and weight of your shipments. Marketing and advertising: You'll need to market and advertise your clothing line to reach potential customers. Website: You'll need to consider creating a website to sell your clothing line online. How do I name my clothing brand? When choosing a name for your business , it's important to choose something that is unique memorable, and relevant to your target market. You should also make sure that the name is available as a domain name and social media handle. Can I put my own label on wholesale clothing? Yes, you can put your own label on wholesale clothing as long as it doesn't go against the wholesaler's policies. This practice is called private labeling or white labeling. Essentially, you purchase wholesale clothing from a supplier, add your branded tags, and then resell directly to your customers under your own brand name. How can I open a clothing store with no money? Here are some tips on how to open a clothing store with no money: Start small. You don't need to have a big store to be successful. In fact, starting small can actually be an advantage. It will allow you to test the market and see if there is a demand for your products before you invest a lot of money. Sell online. One of the best ways to save money when starting a clothing store is to sell online. You can set up an online store using Wix eCommerce . This will allow you to reach a wider audience and sell your products without having to invest in a physical store. Find wholesale suppliers . There are many wholesale suppliers who can provide you with clothing at a discounted price. This will help you keep your costs low and make your products more affordable for your customers. Market your store effectively. Once you have your products and a website, you need to start marketing your store. There are many ways to market your store, including social media, email marketing, and paid advertising. Provide excellent customer service . Excellent customer service is essential for any business but it is especially important for clothing stores. Make sure you are responsive to customer inquiries and complaints. Do I need an LLC to start a clothing brand? No, you don't need an LLC to start a clothing brand but it can be beneficial. An LLC provides personal liability protection —separating your personal assets from your business debts and liabilities. It also adds credibility and tax flexibility. However, you can start as a sole proprietor and form an LLC later, as your business grows. The decision depends on your risk tolerance and business goals. I want to start selling clothing online, where do I begin? To start selling clothing online, first identify your niche and then figure out how to source quality products. Set up an online store using platforms like Wix — first create high-quality product images and descriptions. Next, implement a payment gateway and shipping options. Offer excellent customer service and continuously gather feedback to improve your offerings and build a loyal customer base. How profitable is a clothing business? Starting a clothing business can be rewarding but success comes down to a few key factors. Focus on keeping production costs low while maintaining quality to protect your margins. Use a thoughtful pricing strategy that balances costs and market demand to attract buyers and drive sales. Find your niche, manage inventory wisely and stay on top of expenses like shipping and marketing. Challenges like competition and fluctuating costs will arise but adaptability is your greatest asset. With careful planning and smart decisions you can build a business that thrives. Got another business idea in mind? How to start an online business How to start a consulting business How to start a fitness business How to start a makeup line How to start a candle business How to start a clothing business How to start an online boutique How to start a t-shirt business How to start a jewelry business How to start a subscription box business How to start a beauty business How to start a courier business   How to start a flower business   How to start a gym business   How to start a pool cleaning business   How to start a rental property business How to start a tutoring business How to start a medical supply business   How to start a food prep business    How to start a babysitting business   How to start a plumbing business   How to start a frozen food business   How to start a vending machine business How to start an eCommerce business   How to start a dropshipping business   How to start a farming business

Turn your shoe idea into a real shop. Start selling with Wix eCommerce →   Selling footwear online is one of the most exciting eCommerce business ideas right now—but it comes with its challenges. From finding the right styles to managing inventory, setting up a smooth website and standing out in a crowded market, there’s a lot to navigate. The good news? With the right approach, you can simplify the process, reach eager buyers and build a shoe business that sells. TL;DR: how to sell shoes online Selling online is a journey that begins with sourcing the right products and creating a smooth, shopper-friendly website. From there, it’s about pricing wisely, managing orders efficiently and promoting your store to the right audience. Small details make a big difference—crisp, high-quality photos, clear shipping and return policies and responsive customer service all help your shop stand out. Once your store is running, tracking performance lets you spot trends, tweak strategies, and grow your business steadily. Ready to launch your online shoes store? With Wix eCommerce, you can build a professional website that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What you’ll learn: How to pick a shoe niche and find products that sell Where to sell online: marketplaces, social media or your own website Tips for pricing your shoes to be competitive and profitable How to build a website , set up shipping and manage returns Strategies to promote your shoes and create awesome visuals Best practices for customer support, order tracking and verification Ways to monitor sales, traffic and trends to grow your business over time How to sell shoes online and make money Shoe sales are booming online, with innovative outlets and business models engaging consumers of all ages. Globally, online shoe sales are forecasted to grow 6.8% through 2028, climbing to more than $150 billion in sales, according to Grandview Research . That growth makes now the perfect time to explore business ideas and learn how to make money online —here’s how you can start selling shoes online and tap into this booming market. Pick your shoe niche Source your shoes Choose where to sell your shoes online Price your shoes Build your shoes website Set up shipping and returns for your shoes Promote your shoe business Manage orders and customer support Track performance and grow your online shoe store 01. Pick your shoe niche Your niche will shape your branding, pricing, marketing and even how you design your site, so it’s a good idea to get specific from the start. Decide who you want to sell shoes to Think about the type of shopper you want to reach. Sneaker collectors hunt for limited drops, vintage Jordans or rare collaborations while parents look for durable easy-to-clean kids shoes. Comfort-focused buyers want cushioned soles and breathable materials like everyday sneakers for nurses or office-friendly slip-ons. Minimalist and artisan audiences look for hand-stitched leather or eco-friendly designs. Even niche groups like cosplay enthusiasts search for replica boots or period-accurate footwear. Understanding their priorities will help you tailor descriptions, photos and sizing info for the people most likely to buy. Shoe store website template . See all website templates Choose the types of shoes to sell online It’s easier to start focused than broad. Narrowing your catalog makes sourcing, pricing and branding simpler and gives shoppers a reason to come back. You could specialize in 90s and early 2000s retro sneakers, handcrafted leather boots, luxury sneaker resales like Yeezys and Balenciagas or sustainable shoes made from recycled materials. Maybe your angle is trail running shoes or climbing shoes for outdoor adventurers or custom statement heels for weddings and formal events. Check demand for your shoe niche Before investing, do a quick reality check. Google Trends can show if retro sneakers are still hot or if a style of handmade boot is gaining traction. Check marketplaces like StockX, GOAT or Etsy to see which categories are active. Social media groups and subreddits for sneakerheads, cosplayers or hiking enthusiasts can reveal which styles sell fast and what people are talking about. A niche with steady interest gives you a better chance of consistent sales. Make sure sourcing shoes is sustainable Consider how easily you can keep your inventory stocked. Choose a sourcing method that fits your schedule, budget and long-term goals. Limited sneaker drops can create hype and high margins but require insider connections and perfect timing. Handmade shoes give you control and uniqueness but demand serious time and skill. Thrift flips and resale can be cheap to source but often come with unpredictable supply. Wholesale or dropshipping offers volume but lower profits per pair. Learn more: How to find products to sell online Plan branding for your shoe business When your branding matches your niche, visitors instantly understand who you are and what your shop offers. A sneaker resale store might go for bold streetwear-inspired visuals with clean product grids while a handcrafted leather brand benefits from warm textured photography and storytelling. Comfort-focused shoes for nurses or office workers might highlight trust, durability and practical lifestyle images. 02. Source your shoes Before you start selling you need to figure out where your shoes will come from. The way you approach product sourcing affects your stock prices and the kind of customers you’ll attract. Let's walk through the main ways to get your shoes ready for your online shop. Resell shoes: Selling second-hand shoes is a sustainable and budget-friendly way to start a business . The resale market for limited-edition sneakers is booming with shoes often selling for double or even triple their retail price. Vintage fashion and luxury shoes are also in high demand and finding "deadstock" pairs that have never been worn is like striking gold. “Rare, highly coveted sneakers in new and pre-owned condition continue to appreciate over time, making them a great option to diversify your investments,” says Garry Thaniel, GM of Sneakers at eBay. Create new branded shoes: If you want total control over your shoes' design and quality then building your own line is your best bet. This works especially well if you're making high-end artisan or made-to-measure shoes. The best part is you'll have a unique product that reflects your brand, but it will take more time and money to get started. You’ll need to source materials develop prototypes test quality and handle marketing and sales. Think custom leather boots eco-friendly sneakers or handmade sandals for a specific audience. Buy from a wholesaler or manufacturer: Buying from a wholesaler is your ticket to getting your shoe business up and running in a flash. You can pick out a great selection of shoes from comfy sneakers to professional work shoes and have them ready to sell from the get-go. Just remember that most suppliers have a minimum order number so you’ll need to have your budget ready. This approach is perfect for general shoe stores or if you're planning seasonal collections. Dropship or use print on demand (POD): Dropshipping handles manufacturing, warehousing and shipping, so you only pay for what you sell. Print on demand lets you customize shoes with your own designs, appealing to creative or niche audiences. These models are perfect for custom sneakers, printed canvas shoes or limited-edition collections without the overhead of inventory. Many sellers mix and match sourcing methods to stay flexible. You could resell limited-edition sneakers, offer custom designs through print on demand and stock popular basics from a wholesaler. This gives you variety, helps manage inventory and lets you see what sells best without putting all your money into one method. Shoes sold by Evolve clothing gallery, an innovator menswear boutique and Wix merchant. 03. Choose where to sell your shoes online Once you’ve sourced products, the next step is to choose where to sell them. Select outlets that best suit the type of shoes you plan to sell and already appeal to your target audience. Online store Even if you’re just starting out, it’s always a good idea to create an online store that serves as the flagship destination for your brand. A website gives you total control over your branding, data, and customer experience—and with a solution like Wix’s eCommerce website builder , it’s easy to get started. Pick from hundreds of professionally made store templates . Easily upload your products and customize everything from your product collections and mobile store, to your shipping policies and payment options. With Wix eCommerce, you can additionally access native marketing tools, dropshipping integrations and multichannel sales  automation to take your business to the next level. Pro tip: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Online marketplaces There are various online marketplaces  that can put your products in front of sneakerheads and shoppers that are specifically on the hunt for new shoes. No two marketplaces are alike so it’s important to understand their differences. Moreover, you’ll want to understand what makes shoppers tick on each platform, plus the rules of engagement. Make sure to remain compliant with marketplace guidelines, while taking advantage of everything that they have to offer. Top destinations include: For all types of new, pre-owned, and collectible shoes: eBay .  Shoes are among one of the most popular categories on eBay, where 15 pairs of sneakers are sold every minute. For Wix Merchants, eBay is a native sales channel, enabling quick onboarding, automated product feeds, and other time-saving perks. “With trusted services like Authenticity Guarantee, low seller fees, eBay 3D true view, and money back guarantee, eBay gives shoppers confidence with every sneaker purchase,” says Thaniel.   For collectible sneakers: StockX  and GOAT . The sneakerhead subculture has spawned a number of niche sites for reselling limited-edition designs. Authentication practices and seller fees vary widely, so make sure to do your research. For haute couture resale: TheRealReal  and Vestiaire Collective . These high-end sites attract entry-level fashionistas who don’t want to pay top dollar for luxury goods and/or want to support sustainable retail. Through these sites, you can showcase deals on second-hand footwear and fashion, and have your items authenticated prior to resale. For resale of brand-name favorites: Poshmark  and Depop . While designer labels can be found on these marketplaces, they also feature well-known mid-range brands of all types of footwear, such as Keen sandals and Stride Rite shoes for kids. For new merchandise: Amazon . Amazon’s massive customer base is enticing for sellers, but competition is stiff. Amazon enforces strict rules for sellers to follow, e.g., all footwear sold on Amazon must be new (although upcycled shoes are allowed for Handmade sellers ) and meet Amazon’s listing requirements, including how shoe sizes are displayed. Learn more: How to sell on eBay How to sell on Amazon How to sell on Etsy Social media Growing numbers of consumers are finding shopping inspiration on Facebook, Instagram, Pinterest, and even TikTok. To complement this trend, social commerce tools are making it easier and easier for buyers to complete transactions right from their feeds. With all this in mind, it’s important for your business to consider which social channels support the right formats and audiences for your products. Here are a couple of standouts: For all types of new, resale, and collector shoes: Instagram Shopping . Instagram is all about visuals, so it’s no surprise that shoe enthusiasts flock to the channel to browse and buy footwear. The shoes hashtag currently has more than 120 million results, sneakerhead has 25 million, and highheels boasts 12 million. By tapping into Instagram Shopping, you can allow users to buy your shoes directly off Instagram, whether they discover your products in a photo, reel, live stream, or elsewhere on the channel. For cutting-edge brands, from casual to couture: TikTok . Brands ranging from Vans to Jimmy Choo are reaching a new generation of consumers via this short-form video platform. TikTok offers wide exposure (especially among Gen Zers), with some luxury brands (like Gucci) racking up millions of followers and driving traffic to their sites through TikTok ads. Learn more: How to sell on YouTube How to sell on Facebook marketplace How to sell in Instagram 04. Price your shoes Setting the right price can be tricky, especially if you’re selling across multiple channels. Your goal is to cover all your costs while staying competitive and making a profit. Here’s how to break it down step by step: Add up your costs: Start with the total cost of getting your shoes ready to sell. Include the price you paid for the shoes, shipping, platform fees and any materials if you customize or create them yourself. Don’t forget your time—hours spent sourcing, cleaning or personalizing shoes are part of your costs too. Factor in your profit margin: Decide how much you want to make on each pair. A simple approach is: Price = Total costs + Desired profit. Margins vary depending on your niche. Limited-edition sneakers or handmade shoes can support higher prices while common models may need tighter margins to stay competitive. Check the competition: See what other sellers charge for similar shoes. Your prices should feel fair in the market. If you’re higher, think about ways to add value like free shipping faster delivery or extras like dust bags. If you’re lower, make sure you’re not cutting too deep or raising doubts about authenticity. Consider marketplace rules: Many marketplaces use price to decide which listings get more visibility. Some require price parity across channels or reward competitive rates with better placement. Keep this in mind when listing shoes on platforms like Amazon, eBay or StockX. Test and adjust: Pricing isn't a set-it-and-forget-it deal. Keep an eye on what sells fastest how discounts affect demand and what your competitors are doing. You’ll see that small adjustments can make a big difference in visibility and profits. 05. Build your shoes website Your website is the heart of your shoe business. It’s where people can browse styles, check sizes and make purchases, so it needs to be user-friendly, reliable and built to sell. Let’s look at how to set up a shoe website that works for your brand and your customers. Learn more: How much does an eCommerce website cost How to make a website to sell Shoe website template . See all fashion website templates Choose a website builder for shoes A good website builder makes managing your shoe store simple. Look for drag-and-drop builder s or AI website creator with built-in eCommerce features like inventory management, product variations and sales reporting. Mobile-friendly design is a must since many shoppers browse and buy shoes on their phones. Basic SEO tools help your product pages appear in search results for terms like “men’s running shoes” or “handmade leather boots.” Some builders like Wix include marketing integrations like email lists and social media links so you can promote new arrivals or limited drops directly from your site. Get inspired: eCommerce website examples Pick your shoes domain, hosting and business email Your domain name should be easy to remember, relevant to your niche and include keywords your audience searches for. For example, "RetroKicks.com" works for sneaker resellers while "CozySteps.com" suits comfort-focused footwear. When choosing your domain, use a domain search tool to see what’s available and try a domain name generator for fresh ideas that fit your brand and keywords. Ecommerce web hosting through your website builder keeps your site fast, reliable and secure without technical setup. A business email with your domain like "info@yourshoebrand.com" boosts credibility and encourages trust—especially for premium or collectible shoes. Customers are more likely to buy if your contact info matches your website and looks professional. Learn more: What is a domain How to register a domain name Set up pages for shoes Your product pages are where the magic happens and shoppers decide to buy. Each listing should show off your shoes from every angle. Include side and top views the sole and close-ups of details like stitching or material texture. Add some lifestyle or on-foot shots too. Seeing how the shoes look in action helps buyers picture themselves wearing them. Size guides fit tips and material notes make it easier for people to choose the right pair and reduce returns. Don't forget reviews—customers trust what other shoppers say about comfort durability and style. Make browsing a breeze with filters and a search bar so visitors can quickly find shoes by size color style brand or price. You can even add a blog or style guides to share tips on pairing shoes with outfits or caring for different materials which adds value to your site and keeps people coming back. Manage checkout and e-commerce features A smooth checkout can make all the difference in closing a sale. Offer a few payment options, show shipping costs upfront and keep the steps minimal to avoid cart abandonment. Most website builders take care of the tricky parts like tracking inventory, running promotions, managing taxes and organizing shipping. Some even send automatic updates or reminders for abandoned carts to help recover lost sales. If you're selling shoes, consider adding features like size alerts or waitlists for limited releases. 06. Set up shipping and returns for your shoes Shipping and returns are huge when it comes to selling shoes online—people want fast delivery and a simple way to return the wrong size or style. Start with shipping options: give clear timelines for standard, expedited or overnight shipping and let buyers know when to expect their shoes. Adding tracking is a must—shoppers love being able to follow their order from your store to their door. Think about packaging too. Shoes should arrive looking perfect so use sturdy boxes and add protective inserts for delicate or high-end styles. A little extra care goes a long way in keeping customers happy. When it comes to returns, be clear and fair. Spell out your return window and condition rules—for example, shoes should be unworn, clean and in their original packaging. You can also add small touches to improve the buyer experience, like size exchange guides or return labels included in the package. Learn more: How to sell products online 07. Promote your shoe business Selling shoes online is about getting the right people to see it. The best sellers combine trend awareness, smart promotion, and trustworthy presentation. Spot trends and stock wisely Pay attention to hot collaborations if you’re reselling shoes, and keep inventory aligned with what’s in demand. Casual shoes, slides, and clogs are still booming for WFH audiences, while formal footwear remains popular for those attending events again. Take great photos Show the shoes from every angle so shoppers really know what they’re getting. Grab side shots, close-ups of the stitching, the tread, the materials and a quick peek inside the shoe. On-foot photos help a ton too—pair them with outfits your audience actually wears so they can picture the shoes in real life instead of floating on a white background. If you’re selling vintage or resale pairs, give them some love before photographing. Wipe them down, polish leather, deodorize the inside and fix small scuffs when you can. Swap out old laces and straighten any bent inserts. If you still have the original box or tags, that’s a big win for collectors and adds instant value. “Photos are worth a thousand words, so make them count. Whether merchandise is new, collectible, vintage, or pre-worn, use a photo array to picture items from every angle. That way, buyers can ascertain the quality of materials and the condition of second-hand items. With a little planning and time, you can use basic equipment to take professional-looking product photos that will enhance your listings and encourage sales.” Optimize images and create promo visuals for your shoes Pay attention to image size while you're at it. Heavy photos slow your site down and people bounce if pages drag. Aim for sharp images under 300–500 KB each and resize them to around 1200–1500 px on the long side. Use JPEGs for most shots and PNGs only when you really need transparency. Create visuals for promos and marketing too. Think clear eye-catching banners for your website, ads for social media and visuals for sales or limited drops that all match your brand's vibe. Short videos or animated clips are perfect for showing your shoes in action on Instagram TikTok or email campaigns. Simple graphics for discounts or seasonal promotions also help get clicks and make your store feel professional. eCommerce website optimization tips for driving more sales Promote on the right channels Simple, approachable promotion works best: Share TikTok on-foot videos showing shoes in action Post Instagram Reels highlighting new drops or styling ideas Participate in sneaker subreddits or niche forums List products on Google Shopping Send emails for restocks or limited editions Use basic SEO: descriptive titles, keywords in product pages, and alt text on photos Don’t forget a privacy policy on your site. Let shoppers know their emails, addresses and payment info are safe—it builds trust and keeps your store compliant with laws like GDPR or CCPA. 08. Manage orders and customer support Respond quickly and clearly When you sell shoes online how you talk to buyers matters just as much as the shoes themselves. Shoppers often have last-minute questions about sizing fit or materials before they commit to a purchase so quick clear answers go a long way. A friendly helpful response builds trust and makes shoppers feel confident—especially if you’re selling collectible resale or high-end kicks. Skip the generic “fits true to size.” Instead give them the real scoop: does it run narrow wide or stretch a bit over time? Link to your size guide and if you can toss in a quick on-foot photo so buyers can picture the shoes in action. Templates are a lifesaver for answering common questions fast but don’t make them sound robotic—personal touches make customers feel heard. If you notice the same questions popping up add that info straight to the product listing. “The top sellers on our marketplace consistently exceed buyer expectations by providing the inventory that shoppers are looking for,” Thaniel shares, “along with strong buyer experiences, such as fast shipping and transparent communication where needed.” Track orders and shipping for your shoes Keeping buyers updated on their orders is one of the easiest ways to build trust and satisfaction when selling shoes online. As soon as an order ships, send tracking info so customers know where their shoes are and when they’ll arrive. Add small extras to make the unboxing experience memorable. Include care tips for leather, suede or specialty materials, a size recommendation for future purchases or even a quick thank-you note. Be ready for when things go wrong. Shoes can get lost in transit, sizes might not fit or packaging could get damaged. Respond quickly, offer clear and simple solutions, and make it easy for customers to return or exchange items. Handle returns and verify your shoes When you're selling resale, limited-edition or collectible shoes, buyers need to know they’re getting the real deal. Explain your verification process on your product pages or at checkout so customers see you take authenticity seriously. You can mention things like third-party authentication, brand tags, receipts or your own quality checks. Make your returns process simple and clear. Create an easy-to-find return policy that specifies the return window and condition rules—for example, shoes must be unworn and in original packaging. Then, give buyers simple instructions for how to send items back. For pre-owned shoes, make sure you clean, polish and repair them as needed. You can replace frayed laces, fix insoles and touch up worn areas before shipping. Showing off mint condition items with their original boxes or tags can really boost their value and a buyer's confidence. For limited-edition sneakers, even the little things like packaging, dust bags or tissue paper build credibility. 09. Track performance and grow your online shoe store Tracking performance helps you spot trends, understand what your buyers want and make smarter decisions to boost sales over time. Monitor sales and traffic for shoes Knowing what drives traffic and sales helps you plan your inventory and marketing more effectively. Pay attention to which shoes sell fastest and which sit on the shelf. Are limited-release sneakers flying off your virtual racks? Do classic boots or casual slides see steady sales year-round? Track your traffic sources too. Find out if buyers are coming from social media, search engines or email campaigns. Seasonal trends matter as well; heels might spike before holidays while sandals and slides climb in the summer. Adjust inventory and marketing for shoe sales Use your insights to restock the right shoes at the right time. If a particular style sells out quickly, order more before you run dry. Tweak promotions based on performance—maybe a bundle of socks with sneakers boosts conversions or a small price adjustment helps move slow-selling shoes. Testing small changes in pricing, descriptions or visuals can improve visibility, reduce leftover stock and keep your store profitable without overcomplicating operations. Keep growing your shoe business Expand your store thoughtfully by adding new product lines like seasonal shoes, limited-edition drops or niche categories like kids’ shoes or eco-friendly footwear. Collaborate with influencers or partner brands to reach new audiences. Track your marketing efforts like email campaigns, social media posts and search traffic to see what’s bringing customers in. Expert tips for your online shoe store As with any business venture, running a successful shoe business requires lots of trial and error. There are endless lessons to be learned. With a track record of success in the shoe industry, eBay has gathered valuable insights and best practices for shoe sellers. More specifically, Garry Thaniel, GM of Sneakers at eBay and his team recommends taking the following steps: Keep your eyes peeled for popular collaborations : If you’re looking to resell shoes, keep an eye out for these in-demand collabs and beef your store up with popular inventory. “One major trend we’re seeing is an increase in luxury and streetwear brand collaborations with classic sneaker brands. Partnerships that see big brands like New Balance and Nike team up with luxury designers command headlines and generate tremendous value and demand,” says Thaniel. “For example, New Balance’s ongoing partnership with Aime Leon Dore, a rising luxury streetwear brand based out of New York, caused a 590% search increase for New Balance on eBay.” Cater product selection to the WFH set: While some audiences may be on the hunt for dress-up heels now that in-person events are back on the rise, casual wear still rules the day. Sales of backless footwear—such as slides and clogs—are surging. Overall, clogs are on track for a 183% sales spike by the end of this year, eBay reports. Even if your brand focuses on snappy professional looks or formalwear, you can incorporate flats and dressed-up loafers as a nod to comfort. Be responsive and honest about what you’re selling: When buyers enjoy their experience with a seller, they’re more likely to purchase from that seller again. eBay has programs in place to protect buyers from dishonest or fraudulent listings like Authenticity Guarantee  and Money-Back Guarantee  services. Wherever you decide to sell shoes, obtain third-party authentication for resale items or new merchandise from popular brands. Describe and promote your verification process on your eCommerce site. Back up this quality guarantee with stellar service, i.e., as you launch new sales channels or products, ensure that your customer service team is sized right to support swift responses. Mint condition matters for resale, right down to the box . Deadstock items with original labels and boxes are often more valuable and attractive to buyers. Shoes that have been pre-worn should be cleaned and polished. You should also make repairs as needed to heels or soles. Replace frayed laces or worn-out elastic straps before listing. “Sellers are the backbone of what we do at eBay, and we have seen some inspiring and amazing success stories on our platform," says Thaniel. “The top sellers on our marketplace consistently exceed buyer expectations by providing the inventory that shoppers are looking for,” he further shares, “along with strong buyer experiences, such as fast shipping and transparent communication where needed.” Learn more: How to sell print-on-demand t-shirts How to sell vintage clothing How to sell photos online How to sell clothes online How to sell shoes online FAQ What’s the best site to sell shoes on? It depends on what you’re selling. Sneaker resellers often do well on eBay and StockX thanks to built-in authentication and a big buyer base. For handmade or custom shoes, Etsy works great, and if you want full control, your own website lets you build your brand and avoid strict marketplace rules. Is it profitable to sell shoes online? It can be, especially if you target the right niche like limited sneakers, vintage styles or comfort-focused footwear. Strong photos, fair pricing and clear policies help you stand out and keep your margins healthy. What are the fees for selling shoes online? Marketplaces usually charge listing fees, selling fees and payment processing fees. Some take a percentage of the final sale, while others add extra costs for ads or authentication. Running your own site usually means paying for hosting, a domain and payment processing, but you avoid marketplace cuts. What are the risks of selling shoes online? Common risks include returns due to sizing issues, counterfeit concerns in the sneaker world and shipping problems like lost or damaged boxes. Clear policies, solid verification steps, and strong packaging help keep things smooth. How to start a shoe business from home? Pick a niche, source a small test batch and set up a simple website to list your products. Use social platforms to build early buzz and keep your inventory organized so you can ship quickly. With a solid routine and smart pricing, you can run the whole operation right from your living room.

Get started by:  Creating an online store →  |  Getting a domain → Selling books online can start with one title on your shelf and grow into a reliable income stream. Some people sell books they’ve already read, others publish their own and some create small resale businesses around specific niches. Success isn’t about luck or volume—it’s about knowing where to sell, how to price and how to connect the right buyer with the right book through your eCommerce platform . TL;DR: how to sell books online Start by deciding which books you want to sell and where. Use marketplaces to reach a wide audience quickly or make an online store with a website builder for full control over pricing, branding and the customer experience. Then create listings with clear descriptions and great photos. Price your books competitively handle orders professionally and build reader trust with reviews. Ready to sell books online? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What you’ll learn: How to choose the right books and formats for your audience Where and how to sell digital print and audio books How to create listings that convert with visuals descriptions and bonuses Pricing strategies for profit and faster sales How to manage orders and customer communication efficiently Tips for niche book categories to boost appeal and value How to sell books online Selling books online works best when you follow a clear sequence instead of trying everything at once. The steps below apply if you’re selling one book or hundreds. Decide what books you’re selling Choose where to sell your books Create book listings that sell Price your books for profit and faster sales Manage book orders effectively Selling books online starts with choosing the right platform like a marketplace or your own website and finding your audience. Write clear descriptions, use quality images and previews, price smartly and manage orders well to keep buyers happy. 01. Decide what books you’re selling First, think about who you’re selling to. Books move much faster when they’re aimed at a specific group of readers. Reaching niche audiences—like hobbyists, students or collectors—is way easier than trying to please everyone at once. A guide on home gardening will naturally attract green thumbs looking for advice, while a sci-fi novel appeals to fans of specific authors and series. Even better, collectors of vintage comics already know exactly what they want. While topics like professional skills or academic subjects might have smaller audiences, those readers are incredibly dedicated, making your sales more consistent and profitable than general-interest titles. Book it: picking your format Once you’ve found your crowd, pick the format that fits their lifestyle. Print books are a classic choice for kids' books or high-end collectibles, though you’ll need to handle storage and shipping yourself. Ebooks are much easier on the logistics side and offer instant gratification for your readers—just make sure your layout is clean and easy on the eyes. If you’re feeling ambitious, audiobooks are a fantastic way to go. They take a bit more work to record and edit but they fetch a higher price point. Plus, they’re a favorite add-on for fans of self-help and non-fiction. Learn more: How to sell online How to find products to sell online How to make money online 02. Choose where to sell your books Where you sell your books affects how much money you keep, how much work you do and how many people see your listings. Marketplaces like Amazon, eBay or Etsy bring buyers directly to your books, making it easier to get sales at the start. The downside is they charge fees, control the checkout process and take a cut of your profit. Selling through your own website gives you full control over pricing, branding and the customer experience. You can set promotions, bundle products and keep more of your profit. The trade-off is you need to generate traffic yourself with marketing, SEO and email campaigns. Many successful sellers combine both approaches. They use marketplaces to gain exposure and test which books sell best, then guide repeat customers to their own site for higher margins. For example, you might list popular used books on Amazon and direct niche buyers of your original guides or audiobooks to your own store. Learn more: Online selling sites How to make a website to sell You can sell books through marketplaces, your own online store or specialty platforms. Sites like Amazon, eBay and Etsy are great for connecting with buyers fast. Building your own store gives you the power to control your pricing, branding and customer experience. If you’re into digital reads or audiobooks, platforms like Kindle, Apple Books or Audible help you reach readers who want instant downloads. How to sell books on your own website Start by choosing a drag-and-drop website builder that makes creating your shop simple. Pick a platform that includes eCommerce hosting , a professional domain name search and registration and templates you can customize for your books. With online store templates you can quickly set up product pages with high-quality images, detailed descriptions and previews for digital or audiobook content. Checkout flows, online shopping cart and inventory tools will help you manage both physical and digital books without any extra work. Explore website templates made for books and publishers Set up a professional business email using your own domain name to keep your reader chats polished. You can also use built-in SEO tools, email newsletters and social media links to help new fans find your work and keep them coming back for more. If you’re selling digital or audiobooks, your site will handle secure file delivery automatically. For physical copies, you can track every shipment and manage your inventory right from your dashboard. It’s the easiest way to keep your store organized while you focus on growing your brand. Learn more: How to create a website How to start an online store How to start a book blog How to sell photos online How to sell clothes online What The Last Bookstore says about selling books online with Wix “ Wix had the tools that we needed to create that experience online. We could change and customize every single detail and those tiny little details are what's so important to us. We wanted people to have that feel looking at our website enough that it would persuade them to come and visit. ”  — Jenna and Josh Spencer, founders of The Last Bookstore Benefits of using Wix for selling books online Wix makes it simple to build a professional online store for your books. You can customize website templates , showcase multiple images or videos, add detailed descriptions, accept payments and manage shipping—all in one platform. Wix also helps you promote your books on multiple channels and use marketing tools to engage buyers and boost sales. Key features: Customizable templates:  Design book-focused product pages that match your brand Product displays:  Showcase multiple images or videos with detailed descriptions Secure payments:  Accept credit cards, PayPal, Wix Payments and more Shipping options:  Offer flat rates, free shipping or local delivery Multi-channel promotion:  Sell and advertise on Google, Facebook, Amazon and eBay Enhanced shopping experience:  Add quick view, sorting and related products Marketing tools:  Run social posts, email campaigns and discount coupons to increase sales How to sell books online with Amazon Amazon is perfect for authors who want to get seen and sellers with books that people are searching for. While popular and evergreen titles get found fast, the competition can be tough. Don't forget to run the numbers on referral and fulfillment fees before you list to make sure your profits stay on track. First, pick the seller account that fits your vibe. Individual accounts are great if you're just testing the waters, while professional accounts are the way to go for bigger inventories. You also have choices for shipping. Using Fulfillment by Amazon (FBA) takes the work off your plate and gives you that Prime badge, though it does come with storage fees. If you prefer to handle the packing and shipping yourself, self-fulfillment is a solid way to keep costs down. Find out more: How to sell on Amazon How to sell books on Kindle Kindle is the perfect home for your ebooks especially if you write nonfiction guides or genre fiction. To get your book ready for its Kindle debut its formatting needs to be just right. Use headings bullet points and good spacing so your words look great on any device. Amazon’s Kindle Direct Publishing (KDP) is a great tool to help you get started. Use their formatting guides so your ebook looks its best on every screen. Pick categories and keywords that will help readers find you. You can even use KDP Select to run promotions like Kindle Unlimited and countdown deals. With KDP you can set prices in different currencies and manage your royalties which change depending on the region and price. You can also use reports specific to Kindle like tracking pages read through Kindle Unlimited to see how readers are engaging with your book and fine-tune your approach. Turn your idea into a real shop.  Start selling with Wix eCommerce →  How to sell books on eBay eBay works best when you treat each book like a collectible. Use eBay’s “Item Specifics” fields like author, format, edition and publication year because buyers often filter searches using these. For rare or first editions, include the ISBN and mention if it’s a signed copy. Pick your listing style wisely. Auctions are great for rare gems or out-of-print titles where high demand can drive up the price. For your everyday reads, a "Buy It Now" fixed price helps you clear your shelves faster. You can even schedule your listings to go live when buyers are most active. Take the guesswork out of delivery by using calculated shipping so buyers see the right rates every time. If you want to get more eyes on a rare find, try using Promoted Listings to give your book a little extra push. Learn more: How to sell on eBay How to sell on Etsy How to sell on Facebook marketplace How to sell on YouTube 03. Create book listings that sell A great listing is your best salesperson. It’s what convinces a reader to hit "buy" before they ever turn a page. Start with a clear title that includes the book name, the author and important details like the edition or series. Selling a used or collectible gem? Be crystal clear about the condition—stick to standard terms like “good,” “very good” or “like new.” Book descriptions Focus on the reader, not yourself. Explain who the book is for and what it offers. For example, instead of “This is a great gardening book” write “This guide helps beginner gardeners grow herbs and vegetables in small urban spaces.” Highlight features like page count, illustrations or any special content. For digital books, mention file formats and compatibility. For audiobooks, note length, narration quality and any extras like bonus chapters. Visuals matter Add high-quality photos of the front cover, spine and back. If the book is signed or has special illustrations, make sure to snap those details too. Selling an eBook? Use a few screenshots of sample pages so readers know what to expect. Bonuses that boost sales: Bundle it up:  Group related books together to give your readers more value. Give them a taste:  Let buyers read a page or listen to a short audio clip before they commit. Celebrate the unique:  For rare or collectible finds, mention what makes them special like first editions, limited prints or signed copies. “ The site means that people can come to one place and read all the information about the book, and there's a playlist on there, there are free videos, there are loads of other fun stuff and competitions that they can go and see, all in one place. The great thing about Wix is it's literally drag and drop things. It's really easy to link up things to different pages, and it's just a very simple process. ” — Hannah Read-Baldrey, author and stylist 04. Price your books for profit and faster sales To set the right price for your books start by checking the going rate. Look at what similar books actually sold for on marketplaces like eBay and Amazon not just their listing price. This will give you a realistic idea of what people are willing to pay. For used books condition is everything. A "very good" copy can sell for 20–50% more than a "good" one. If you're selling new or collectible books consider the edition scarcity and current demand. Cover costs and price books wisely Before you set a price make sure you’ve covered all your costs. This includes marketplace fees payment processing fees shipping materials and your time to pack and ship. That $15 book might seem like a good deal but after fees and shipping you could end up with only $10. Digital books and audiobooks don’t have shipping costs but you might have production expenses like formatting editing or narration to factor in. Be strategic with your pricing. If you want to sell books quickly especially common ones a lower price can help. For rare or collectible books you can set a higher price but be prepared to wait for the right buyer. Know your numbers Keep an eye on every sale. Take note of which titles sell fastest which formats or price points do best and which listings get the most views but few sales. Use this info to adjust your prices improve descriptions or update visuals. 05. Manage book orders effectively For physical books, pack each order carefully. Use bubble mailers for single books and sturdy boxes for multiple copies. Add protective inserts or wrapping to prevent damage during shipping. Weigh packages accurately to avoid overpaying or undercharging for postage. Offering tracking builds buyer confidence and reduces disputes. If you sell digital books or audiobooks make sure the download works every time. Check your links file formats and audio quality before sending them out. Try to automate confirmations and follow-ups to save time and give your buyers a professional experience. Keep the conversation going Chatting with your customers is a great way to build trust. Send out a quick confirmation email when you receive an order and keep them in the loop when their books are on the way. Being quick to answer questions about book condition, delivery times or returns makes a world of difference. Learn more: What is eCommerce How to start an eCommerce business What is and how to use Wix stores eCommerce tools How to sell used books online Just because a book is old doesn't mean it's valuable. Demand scarcity and relevance are much more important. Out-of-print titles academic books and special editions usually sell well but you'll need patience to find the right buyer. Selling used books successfully means setting clear expectations since buyers value accurate condition over perfection. Overstating quality can lead to returns and negative feedback so honesty is key. Focus on nonfiction, popular authors, textbooks and niche subjects and always research recent sales to price realistically. Organize your used books:  Sort by condition, edition and rarity. Highlight collectible or vintage books, first editions, signed copies or special prints. Take clear book photos:  Show the front cover, spine, back and any damage. Well-lit, uncluttered images help sell old books online faster. Price your books for sales and profit:  Research completed sales on eBay, Amazon or other marketplaces. Use fixed pricing for common books and auctions for rare or collectible books. Bundling old books can attract more buyers. Ship books securely:  Use bubble mailers or sturdy boxes, add protective inserts and offer tracking. Include clear shipping options to improve buyer confidence. Track and refine listings:  Monitor which books sell fastest and which editions get attention. Adjust descriptions, titles and pricing to sell books online efficiently. How to sell my books online If you’ve just finished writing your first masterpiece or you’re clearing out your personal library, it’s time to get those stories into the hands of eager readers. Give your book a five-star look Think of your product page as your book's cover letter. Use a clean and professional cover that fits your genre, write a clear and engaging description and include sample pages or audio clips so readers know exactly what they’re getting. Don’t forget metadata—keywords, categories and ISBNs help your book show up in searches. Check out other self-published books in your genre for ideas and experiment with different titles, blurbs or covers to see what grabs attention. Build trust and grow your reader following Early reviews are gold so offer advanced reader copies (ARCs) to gather honest feedback and social proof. Encourage readers to leave reviews on Goodreads or other review sites. At the same time, focus on your author platform: a simple website, an email list and a couple of social media accounts where your audience spends time. Teaming up with other authors for cross-promotions, guest posts or online events can also help bring more eyes to your books. Promote your book and track your success Paid ads and promotion services are an option but your main goal is turning views into sales. On your author website you can offer bundles special editions or limited-time discounts to get readers buying. Share updates through emails social posts and promotions to keep your audience hooked. Keep an eye on which books formats and promotions are doing well and adjust your strategy as you go. How to sell niche books online Different types of books attract different buyers and understanding what each audience wants makes selling faster and more profitable. Each niche has specific details that drive decisions—collectors want proof of rarity, parents want clarity and students want accuracy. The goal is to make those details clear, reduce friction and highlight value. How to sell vintage books online Collectors of vintage books are all about the edition print run and history. Make sure to note any inscriptions previous ownership marks or publication quirks. You’ll want to include precise measurements binding notes and details on the dust jacket condition. For those truly rare finds share a bit of context like the publication year or publisher history—it’s a great way to show the book's true worth. You can even offer optional framing or protective packaging for high-value copies to give your buyers extra confidence and help you price with a premium. How to sell comic books online Comic book buyers pay attention to details. Include full issue numbers, variant editions and print runs. Describe page quality and staples, not just covers. If you can, mention story arcs or key character appearances as they can boost demand. Think about grouping consecutive issues or complete runs; collectors love ready-made sets and often pay more than for single issues. How to sell children's books online Parents, teachers and gift-givers want to know if a book is right for their child. Include reading level, age range and page count in bullet points. Mention if the book teaches lessons, builds skills or includes interactive elements. For illustrated books, highlight page style—full-color spreads, lift-the-flap features or textured pages—so buyers know what to expect. How to sell coloring books online Coloring book enthusiasts want to see what they’re getting before they buy. Show them sample pages with plenty of detail so they can get a feel for the book's theme and intricacy. Let them know if the designs are printed on one or both sides of the page and how many pages are in the book. If you offer a digital version, be upfront about the download format and resolution. You can also bundle themed sets for holidays or events to appeal to people buying gifts or looking for fun group activities. How to sell audiobooks online Highlight narrator experience, file format and total runtime for your audiobooks. Include chapter samples or a teaser to show off audio clarity. If the audiobook is linked to an existing ebook or print version, consider bundling them or offering a discount for owning multiple formats. Mention compatibility with popular players or apps to help reduce purchase hesitation. How to sell textbooks online Students want textbooks that are accurate, complete and fast to get. Specify the edition, year and any extras like access codes or CDs. Be clear about the condition of pages, covers and notes. Mention if shipping is quick or if local pickup is an option, since timing matters. For older editions, explain how they differ from current ones so buyers can feel confident in their choice. How to sell books online FAQ Which is the best platform to sell books? It depends on your goals. Marketplaces like Amazon, eBay and Etsy give you access to built-in audiences and are great for quick exposure while your own website gives you full control over pricing, branding and customer experience. Many sellers combine both — use marketplaces to test demand and drive traffic to their own site for higher margins. How do I find out if my books are worth money? Take a peek at recent sales for similar books on eBay or Amazon to see what buyers are actually paying. Don't just look at the listing prices! You'll want to check the rarity, edition and condition of your copy. Collectibles, out-of-print versions and first editions are usually your big winners. If you want a quick estimate, tools like AbeBooks and BookScouter make it easy to see what your library is worth. Is it better to sell on a marketplace or my own site? Marketplaces help you reach more people and simplify the process, but they take a slice of your profit and give you less creative control. Your own site puts you in the driver's seat with full power over pricing, promotions and the way customers experience your brand. The ultimate win? Using both. You can attract new fans on big marketplaces then guide your loyal readers back to your own store. How do I price books for online sale? Start by seeing what similar books have sold for, taking into account their edition, condition and rarity. Your price should cover all your costs like fees, shipping and your time. For more common books, a lower price can help you sell faster. If you've got a rare or collectible book, you can price it higher but it might take longer to find the right buyer.