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Social media marketing allows you to build an organic presence and communicate with your audience differently than traditional online advertising. While ads can sometimes turn off a consumer from a brand, organic social allows meaningful interaction through relevant conversations, thought leadership and educational content. Global internet users spend an average of two hours and 27 minutes per day on social media. This number is growing as new social channels such as TikTok increase in popularity. And as more consumers spend time online consuming content, brands and businesses can increase their reach and interactions to get in front of those users. Additionally, you can use social media marketing as a free way to drive traffic after you create a website and further nurture leads. Let’s dive into how to develop a strong social media marketing strategy that elevates your brand and drives growth can become an integral part of your digital marketing efforts. Social media marketing In this guide we will cover the following: What is social media marketing? Benefits of social media marketing Social media marketing platforms How to create a social media marketing strategy Analyzing and measuring results Social media marketing resources Start building your online presence with Wix . What is social media marketing? Social media marketing is a type of marketing that uses social media platforms such as Facebook, Instagram, TikTok and Twitter for branding and promoting products or services. Social media marketing can help achieve different objectives and target specific audiences, depending on the social platform. Benefits of social media marketing 77% of U.S. small businesses use social media for sales, marketing and customer service. The benefits of this marketing strategy are vast, from branding and lead generation, to customer support and sales. Social media marketing should be a core content outlet for any business. Today, users expect companies to be present on social media and even offer customer service on those channels, reports McKinsey. “Poor service is no longer resolved in private through traditional call centers and email channels but laid bare on social media with far-reaching reputational consequences—and opportunities—for companies,” explains Avinash Chandra Das, an associate partner at McKinsey. Here are other benefits of social media marketing to consider as you begin implementing your strategy. Increase trustworthiness Today, having a web presence produces trust for both businesses and individuals. You should use social media in conjunction with your business website to establish a credible online presence. Rafael Tercarolli, principal at Hootsuite, explains , “The content you put out on your handles says a lot about your brand and sets the tone for further interaction.” By posting anything from user-generated content (UGC) to behind-the-scenes footage of your company, your audience will better understand what you stand for. It is much easier to achieve social proof with a strong following and quality content. If you get a verified blue badge on your accounts, you can build trust even more quickly. Boost brand awareness Building trust, fostering relationships and proving authority all lead to elevating your brand in the social media world. If you have an excellent social media marketing strategy in place, your brand will likely be better perceived and even known or discovered by new audiences. In fact, 83% of people surveyed say Instagram helps them discover new products or services. To continually work on your social media branding, you should also aim to post content that goes beyond self-promotion. While you can announce the occasional sale or product launch, the majority of your content should focus on sharing industry news, giving shout-outs to customers and unique tips and tricks. Learn more: Small business marketing , What is Brat? Drive leads and conversions With social commerce’s rise, many small business owners now sell products through social media, either directly or indirectly. According to the LinkedIn Social Selling Index, "78% of social sellers make more sales than their counterparts who aren't using social media." Looking ahead, social selling is predicted to increase as web3 and the Metaverse change how brands drive new business. Tips on how to drive more sales on social: Drive traffic to your website by adding a link in your bio ( Hopp by Wix is a great tool that helps create fast-loading bio pages with ease. It is highly customizable, its unique search feature ensures that your followers can access your links quickly.) Host live videos, such as YouTube Live Run contests Open an Instagram Shop with shoppable posts (if you sell a physical product). This is one of the most common ways to make money on Instagram . Use user-generated content Work with influencers - look into influencer marketing as a tactic in its own right Regularly perform a social media audit to make sure your strategy is on-point Promote your business on LinkedIn with a LinkedIn company page and content Social media marketing drawbacks As a digital marketing strategy, social media marketing is incredibly impactful. However as with any marketing strategy, it can have its limitations and drawbacks. Some of the main ones include: Potential limited organic reach , something that is controlled by the platform, and often means users have to use paid promotion to really see impact. Algorithm changes, which on some platforms can happen quite regularly and without warning. One of these changes can mean what worked before no longer does, and you entire social media marketing strategy needs to be pivoted. Saturation, of both ads and contents. Everyone is trying to stand out on social media, everyone is creating realms of content - standing out amongst all of this, is not easy. Time and resources it takes to manage social media accounts. For social media to work for a business the account needs to be well managed, and the data tracked. Content needs to be created, schedule and published regularly. Comments, shares and engagements need to be tracked. Negative exposure can be a huge issue on social media. As public platforms, users can leave comments about a brand that may not always be positive. These need to be handled quickly in order to prevent negative connotations around a business. You'll need to get on top of your buzz monitoring , social listening and online reputation management to tackle any negative engagement and comments. Privacy issues are a real concern, as social media platforms and businesses are able to collect a large amount of user data, all of which can be at risk during a security breach. Learn more: Website vs social media Social media marketing platforms Below are the most popular channels to consider building your social media presence , ranked by number of users. Guided by audience insights and real Wix user examples, you can best decide which platforms to focus on first. Facebook Users: 2.91 billion Audience demographic: Millennials aged 35-44 . This audience might not be as tech-savvy as those on newer platforms, which is important to keep in mind when writing the content for the posts. On Facebook, it's good to focus on top-of-funnel professional and educational content. Business example: Through Jimmy's Eyes celebrates Pride by tagging products from their shop to show support and display the artist’s craft. Tip: Use Facebook Ads by Wix to generate leads and traffic to your site and have a look at our roundup of the best Facebook ad examples for inspiration. YouTube Users : 2.56 billion Audience demographic: Males aged 25-34 are YouTube's biggest advertising audience. This video based platform allows you to create video playlists and upload videos about your business. You can livestream events and upload customer testimonials and tutorials to help users learn to use your product better. Business example: Ste Bradbury Design takes the educational route on YouTube and creates helpful design tutorials that create authority and trust from his audience. A fan even commented on the video below, “What I like most about this tutorial: 1: Fast explaining. 2: Effective Steps. 3: straight to the point. Keep it up man.” This is a strong sign of social media engagement, something any business should strive for. Here's more on how to start a successful YouTube channel for your business Instagram Users: 1.48 billion Audience demographic: 71% of IG users are below 35 years old. Visuals play a major role on the platform, so keep this in mind when you choose to post. You should pay attention to your feed and how images look on the grid. The platform has tools such as Reels, Stories, photo posts, live-streaming and more. Note that you can use a link shortener to add a link to a story that directs to your landing page or website, as regular posts do not have a clickable link option. Business example: Zelie for She , who is revolutionizing the plus size fashion industry, created an engaging Instagram marketing Reel showing her clothing line to a trending tune. This is also a good strategy because other people can see it when searching for the tune, similar to a hashtag. Also, because she is wearing the product herself (instead of hiring famous models) and uses a DIY-feeling production, it comes across as more relatable and that she is "showing" and not "selling.” TikTok Users: 1 billion Audience demographic: Roughly 43% of TikTok's global audience is between 18 and 24 years old , which is great for targeting Gen Z consumers. This platform uses short format videos and is great for reposting UGC, behind-the-scenes footage, and educational content. Entertainment is the most popular category on TikTok by hashtag views, so feel free to also show your business's humorous side on the platform. The primary audience consuming content on the platform finds it very important to show your brand values and build trust, so create videos to help achieve that. Business example: Wix uses TikTok for business content to engage with its audiences by sharing tips and insights about topics related to its products. To help users to understand logo color psychology, Wix created this educational and playful TikTok that also introduces the Logo Maker tool while defining the meaning of popular colors. LinkedIn Users : 830 million Audience demographic: The overall audience on LinkedIn is a professional one and is geared towards business owners. It is most popular with users 46-55 years old , as many people later in their careers with more experience use the platform. As a social media marketing channel, it is very good for B2B marketing . LinkedIn is still more text-based than other platforms, so posting things like company news, quotes and engaging debates can be an excellent way to start. Thought leadership content is also a great fit for this channel. Business example: Wix's dropshipping partner, Printful , showed its brand authenticity on LinkedIn by sharing employee photos with an anecdote about the importance of working from abroad. This strategy effectively puts a face behind the business and shows its company values. Snapchat Users: 557 million Audience demographic: 39% of Snapchat's advertising audience is between the ages of 18 and 24 . This platform is the precursor to Instagram Stories. While commonly used for connecting with friends, Snapchat designed a way to let users engage with brands using the Discover section. Like TikTok, this platform is about being authentic and not picture-perfect. Unlike TikTok that is video-based only, Snapchat is also a photo and video messaging app. Business example: E.l.f. Cosmetics reached millennials and Gen Z Snapchat users by producing an eye level campaign that speaks to its audience, “be extra without paying extra.” Pinterest Users: 444 million Audience demographic: According to Statista, 38% of Pinterest users are between the ages of 50 and 64. Although the platform is historically popular among Millennials, the demographics of Pinterest are shifting towards an older audience. Great for visuals and inspiration, Pinterest marketing can help you reach many DIY creators, and B2C (business to consumer) users looking for fashion, decor and other forms of guidance and tips. Business example: Culinary nutrition consultant Mikaela Reuben pins many of her recipes to Pinterest, such as this post on how to shred kale . By showing her expertise in an engaging manner, it's likely more people will repin, leading more people to discover her nutrition services. Twitter Users: 436 million Audience demographic: Pew Research Center explains a minority of Twitter users produce the vast majority of tweets. Among U.S. adults who use Twitter, the top 25% of users by tweet volume produce 97% of all tweets, while the bottom 75% of users produce just 3%, according to an analysis conducted over a three-month period in 2021. The general voice is casual, eye-level, not condescending, yet sophisticated, professional, and sharp. Content is mainly around SMB, marketing, blogging, branding, and entrepreneurship. Tweets are 280 characters long, so you must stay short and to the point. Here are more tips on how to use Twitter . Twitter marketing is centered around relevancy, so trendjacking (using trending topics, events or memes to connect with your audience) can be a very useful strategy on the platform. Business example: Izzy Wheels tweeted about a new partnership with Disney, incorporating a high-quality image (learn more about social media image sizes ) that shows the collaboration of their brands. They even pinned the tweet to the top, helping make it visible to everyone landing on their feed in the hopes of gaining more traction. How do social media algorithms work The way in which social media algorithms work is complicated, and something the platforms keep a well guarded secret. There are also differences between how algorithms work on different platforms—Instagram and LinkedIn's algorithm follow similar principles but would also have key differences in how they collect and process information to run. In the world of social media algorithms there are two main types: passive and aggressive. The aim of each is to influence which content a user see. Passive algorithms work based on a user's past activity and engagement history on a specific social platform. They determine which content to show a user based on the types of content they have engaged with in the past, the accounts they choose to follow, and the amount of time they spend on the platform and when. Active algorithms however rely on user input to decide which content to show them. If a user likes a post, or shares it, this indicates that they liked the content and should be shown more like this. Most social media platforms use a combination of both types of algorithms to display content to users and to refine what they see. How to create a social media marketing strategy Now that we’ve covered the value of using social media for your business and an overview of the most popular channels, now it’s time to strategize how to use them most effectively. Here are the 5 ways to create a social media strategy: Research and understand your audience Choose which social platforms you’ll focus on Determine your KPIs Create relevant, original, engaging content Use a social media content calendar and scheduler 01. Research and understand your audience You can have the perfect social media campaign, but if it's not getting in front of the correct audience, it will simply get no social media engagement. One of the first steps to a good social media strategy is understanding where your audience spends time on social media and which content they enjoy consuming. This ensures your message will best resonate and your post will succeed. You need to align your content, voice and strategy to both the platform and your audience on that platform. By seeing what your audience truly needs and cares about, your brand and product offerings will be much more enticing. Marketing guru Seth Godin says , “Don’t find customers for your product. Find products for your customers.” Use this advice when aligning your services with different social audiences. How to research your audience on social media: Create personas to identify unique segments Check relevant hashtags and see who is using them Look at competitor accounts, followers and tags See which other accounts or interests your target audience follows Research trending sounds and topics in your niche 02. Choose which social platforms you’ll focus on Refer to the social media platforms we examined earlier and identify where your audience is most active. To start building your social media presence, experiment with several channels and then double down on the ones that work best for you. Also, remember to use different channels to reach different audiences with unique content. For example, when Wix promotes its blog posts on social media, it chooses some articles for LinkedIn and others for Instagram to meet the audience’s interests and goals. An article about business growth makes a strong fit for LinkedIn, where users constantly are looking for ways to improve in the business world. When posting on Instagram, where many of Wix’s followers and designers, Wix shares articles such as web design trends to keep its audience informed and up to date. 03. Determine your KPIs "We don't have a choice on whether we do social media, the question is how well we do it?" says Erik Qualman, marketing author. So how do we know if we do social media well? The answer is metrics and KPIs (key performance indicators). Without defining what success is and which key performance metrics you'll measure, it will be hard for you to benchmark your growth and impact. Every good social media marketing strategy should keep in mind the commonly-used metrics to measure the effectiveness of social: Clicks : How many people clicked on the post Reach/Impressions: How many people saw the content Engagement : What percent of people who saw the post interacted with it Comments : How many people left a comment. How many comments were quality comments? Saves : How many saved the post to review it again later Shares/reposts : How many felt inclined to share or retweet Followers: How many people followed your account (see how to grow social media followers ) Video views: How many watched your video Profile visits : How any people visited your profile after seeing your content in their feed Mentions/tags: How many people mention or tag you in their posts Choose which of these are most important to you and your goals. If your primary goal is to get traffic to your website, then link clicks can be your main KPI. If you hope to elevate your brand perception on social, then quality comments and shares can be a better metric to measure success. 04. Create relevant, original, engaging content Good content is king on social media. Try to create content that is tailored to your audience's needs, questions and desires—while staying aligned with your brand identity and values. One promising approach is to focus on a post to educate, entertain or inspire. If it can do one or all of these three, chances are that your content can be valuable to your audience. Wix user Carmen Christine made a TikTok video that explains to people what her business does (creates unique headbands). She uses her own point of view and then layers on user-generated content of satisfied customers. This is a simple way to showcase your product but add an inspirational element to the story. Use these social media marketing content ideas for inspiration (mentioned in full with examples in the linked article): Share your blog posts and other great content Develop how-tos, tutorials, and tips Announce big company news Publish industry headlines Show off data with infographics Create engaging videos (check out Video Maker tools to help you) Take advantage of trending topics Leverage user-generated content Show your personality with memes and GIFs Post an interesting quote Conduct an interview Let your audience meet your employees Put a spotlight on your customers Give your customers a look behind the scenes Create previews of upcoming offerings Do an unboxing video for your product Run contests and giveaways Host and promote your live events Team up with another brand Share influencer content 05. Use a social media content calendar and scheduler To help keep your posting on track and organized, use a calendar to plan out your content for the month. The Wix Social Media Graphics Tool has a scheduler built-in or you can sign up for external companies that help make this process easy. Learn more: How to design social media graphics . According to Marissa Nicole Brower , social media manager at Wix: "The frequency of posting on social media can vary based on platform and your audience's preferences, but it's essential to maintain a regular posting schedule to keep your audience engaged without overwhelming them." Analyzing and measuring results We highly recommend you regularly review your social media performance to look for meaningful shifts, trends and audience insights. Revisit the KPIs determined in step 3 of your strategy and see how you're stacking up against your ideal goals. You can use a combination of your website analytics and social media analytics for results. If you feel you are not at the performance level you’re hoping for, try testing different types of content and re-visiting competitor sites. Another idea is to do a focus group to ask people in your target audience what they enjoy consuming on social media. The future of social media marketing Social media platforms and how they are used both by users and for marketing purposes change fast. An effective social media marketing strategy understands this and is able to adapt to these changes as they happen. While no one can predict the exact future of social media marketing, here are a few potential developments to keep your eye on: The use of AI for all aspects of social media marketing - content creation, scheduling, and understanding how users consume and search for content. Increased emphasis on transparency around how users data is collected and used, and potential new curbs on this. More and more video content, specifically short form. The continued growth of social commerce, and greater integrations between social media and eCommerce platforms to sell. The potential rise of new social media platforms to target users on. Social media marketing resources Social media is changing every day. New formats, trends and tools surface regularly and to be a true social strategy expert, it’s good to continue learning and staying up to date. Here are some ways and resources to do that: YouTube: Simply search for social media marketing tutorials or webinar Earn a digital marketing certificate: See examples below Digital Marketing Nanodegree with Udacity Hootsuite Academy Marketing Leadership with Twitter Flight School Social Media Marketing on LinkedIn Learning Social Media Certification with Boot Camp Digital Blueprint Certification with Facebook Social media marketing books: See examples below The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott Crushing It: How Great Entrepreneurs Build Their Business and Influence – And How You Can, To o by Gary Vaynerchuk Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution by Keith Quesenberry Social media marketing podcasts: See examples below The GaryVee Audio Experience Social Pros Podcast Savvy Social Podcast Wix Learn LinkedIn Learning

In the ever-changing competitive landscape of modern business, small businesses face a unique set of challenges when it comes to standing out and reaching their target audience. While limited budgets and resources may seem like barriers to effective marketing, they also present opportunities for creativity and innovation. This article will outline the fundamentals of small business marketing—what it is and how it differs from other types of marketing, providing valuable examples and setting out an actionable plan to help you get started. Including tips and ideas for marketing small businesses online and offline and why your marketing mix should be diverse, including both digital and traditional marketing strategies . Create a website  to build your online presence and foster your small business network.  What is small business marketing? Small business marketing is the tailored process of promoting products or services by businesses with fewer resources, making use of unique strategies to target audiences effectively. All small business marketing is based on the basic structure of the 4 Ps of marketing : product, price, place and promotion. Small businesses have less marketing muscle, yet more agility compared to bigger companies. While traditional corporate marketing often involves substantial budgets and extensive market research, small business marketing thrives on innovation and experimentation. Rather than adhering to rigid marketing plans, small businesses are free to test new ideas and adjust their strategies based on real-time feedback.  "The benefit that small companies have is that they can move much, much faster and they can build a direct relationship with their customers," Kevin Indig, an advisor to some of the fastest-growing companies, said in a discussion with us about growth marketing . Small business marketing also prioritizes personalized engagement over mass appeal. While large corporations aim to reach broad audiences using above-the-line advertising channels, like television commercials and billboards, small businesses focus on building intimate connections with their target customers. Below-the-line tactics, such as social media engagement, search engine marketing  and community outreach, help small businesses deliver tailored messages that resonate with their customer base, fostering loyalty and trust. 15 small business marketing types and ideas Small business marketing encompasses a variety of strategies—both on and offline, all aimed at effectively reaching and engaging with target audiences to drive business growth. Social media marketing Paid advertising, targeted advertising, PPC (Google Ads) Email marketing Affiliate marketing Search Engine Optimization (SEO) Content marketing Video marketing Online public relations and press releases Networking through trade events, professional networks and local marketing Print advertising and print marketing Loyalty programs and discount coupons, promotional marketing Community marketing: events, workshops, tutorials and donations Word of mouth and referral marketing Direct mail marketing Guerilla marketing 01. Social media marketing  Social media has become a pivotal platform for small businesses seeking to expand their reach and brand presence. As more social platforms and trends evolve, social media marketing remains a critical component of a comprehensive digital marketing strategy. This is because 55% of customers worldwide  discover brands via social media and regularly use it to research a brand when deciding whether to make a purchase. Social media marketing  strategically identifies, engages and captivates a target audience. Get the most out of your small business social media marketing by: Defining goals and key metrics (engagement rates, click-throughs and follower growth) Choosing the most appropriate platforms (those preferred by your target audience and that support the content you intend to share) Posting share-worthy content and optimizing it for social media search Planning your content using a social media calendar , ensuring posts are staggered, consistent and aligned with relevant dates or events Small businesses can also take advantage of influencer marketing when promoting their offers on social media. Smaller creators with more engaged audiences often yield higher levels of trust and authenticity. These micro-influencers are ideal partners for small businesses seeking to establish genuine relationships with their target demographics.  Another strong social media strategy is to use user-generated content (UGC). You can encourage customers to create and share content featuring your products or services on their social channels. Repurpose user-generated content for your marketing materials to save on content creation costs while leveraging authentic testimonials. Want more small business marketing statistics that can help inform business decisions? Check out Vistaprint and Wix's Small Business Marketing Report . 02. Paid advertising, targeted advertising, PPC (Google Ads) Paid advertising, including targeted ads and PPC campaigns, helps small businesses reach their potential customers more efficiently. Also, platforms like Google Ads are more cost-effective, as you only pay when someone clicks your ad. Paid advertising best practice: Start with clear goals, for example, increasing website visits or sales. Target your ads to specific demographics to reach the right audience. Monitor your campaigns regularly and adjust them based on what's proving most effective. Learn more about how to create a landing page.   03. Email marketing Email marketing  is a trusty classic that continues to prove its indispensability, particularly for small businesses. Email marketing offers small businesses a cost-effective, targeted and measurable way to engage with their audience, build relationships and drive results.  Email marketing tips: Use segmentation  to categorize subscribers based on their preferences, behaviors or demographics. Personalize email campaigns. Go beyond addressing recipients by their first name—craft content that speaks directly to their interests and needs. Tip:  Use email marketing tools  to create well-designed and personalized email campaigns. Use a business email address  for a cohesive and professional look.  04. Affiliate marketing Affiliate marketing  involves partnering with affiliates who promote products or services in exchange for a sales commission, allowing small businesses to expand their reach without upfront costs. Start by identifying reputable affiliates with audiences that align with your target market and provide them with compelling promotional materials and incentives. Regularly communicate with your affiliates to nurture the relationship and optimize performance. 05. Search engine optimization (SEO) Search engine optimization (SEO) is the silent hero of the digital world. According to a study by Backlinko , the first ten websites on Google's search results snag 86% of all organic clicks. Optimizing your website and content for search engines increases brand visibility, making it easier for potential customers to find you when they’re searching for the products or services your company offers. While there are plenty of SEO features  to help small businesses boost their websites, the fundamental thinking behind any successful SEO strategy is: Search engines love fresh, relevant content:  Regular updates signal to Google that the site is active and up-to-date, boosting its ranking and making it easier for customers to find your small business. Most searches start with a question and your blog can provide the answers : By creating content that addresses the needs and queries of your audience, you position your business as a helpful resource, increasing website ranking and building brand credibility. 06. Content marketing At a time when so many brands are vying for attention, content marketing  helps small businesses to engage audiences with stories they want to hear. Unlike traditional advertising, which often involves a significant upfront investment and escalating costs, effective content marketing allows small businesses to create impactful, engaging material with relatively modest resources. You can start a blog  to deep dive into topics and create infographics to make data more digestible. Try podcasts to give your brand a voice, testimonials to provide potential customers with proof of credibility, or offer interactive content your audience can engage with. Focus on creating evergreen content that stays useful and relevant over time. This could be how-to guides, industry insights or foundational tips that offer lasting value. Consider dopamine colors and evergreen visuals too, like calming color palettes and general banner ideas  that remain appealing. This type of content keeps bringing in organic traffic and engagement long after it’s published, helping you save on ongoing content creation costs. 07. Video marketing Video marketing allows small businesses to convey their brand message in a dynamic and engaging format that captivates audiences. With the widespread popularity of platforms like YouTube and TikTok, videos can reach a vast audience at minimal cost. 87% of marketers  say video directly increased sales and helped generate leads. Use a video maker  to keep videos concise, attention-grabbing and optimized for mobile viewing. Utilize storytelling techniques to forge an emotional connection with viewers and showcase your brand’s USP.  08. Online public relations and press releases Small businesses can generate buzz, increase brand visibility and attract media attention by distributing press releases through online channels. This cost-effective strategy aids businesses to share their news, achievements and product launches directly with target audiences and relevant journalists. Press releases in national media bring small businesses global visibility, while local media strengthens community ties. You can explore various free or low-cost PR tools and services, such as HARO (Help a Reporter Out) or PR distribution platforms like PRLog, to secure media coverage and press mentions without hiring a PR agency. 09. Networking through trade events, professional networks and local marketing  Before the world went digital, small businesses had to get out there, shake hands and become familiar faces in their communities. This approach still holds a ton of value today, with 83% of international brands  crediting graevent marketing for increasing sales. Trade shows, professional networking events and local marketing activities are also great places to distribute business cards . Try adding qr codes  onto relevant merchandise, as these events help get further exposure.  To stand out at events, focus on creating high-impact print materials. Try using attention-grabbing flyer ideas  to promote special offers or tell your brand story. Custom packaging design  is great for giving away product samples in a memorable way, while bold visuals with poster ideas  can help draw people to your booth. You can also offer value by sharing free advice. For example, a graphic designer could host a short workshop teaching how to make a banner for a website, sharing graphic design tips  and techniques. It’s a great way to make your brand unforgettable and show your expertise. 10. Print advertising and print marketing Traditional print advertising  and marketing methods remain effective for small businesses today, here’s why: Tangibility and permanence: A well-designed brochure or business card can stay with a potential customer for weeks, months or even years, reminding them of your brand. Cut through the digital clutter: With an overwhelming amount of digital content, print materials grab attention in a less saturated space. Builds credibility: Print provides a sense of legitimacy. High-quality materials can elevate the perception of your brand, showcasing professionalism. How to make different types of print marketing materials  work for your small business: Brochures:  Great for giving a comprehensive overview of a small business. Keep your content clear, concise and focused. Business cards: Not just for contact information; business cards are representatives of your brand. Focus on clarity, relevance to your brand identity and durability when designing your business cards , ensuring that they effectively represent your brand and leave a positive impression on recipients. Flyers and posters:  Ideal for promotions or events. Make sure they include a clear call to action and distribute them in places your target audience frequents. Catalogs: Perfect for showcasing a range of products. High-quality images and engaging descriptions can transform a simple catalog into a compelling sales tool. For print marketing to contribute towards your overall strategy, they need to reflect your brand's personality and values. Invest in quality design and printing; unique, eye-catching materials can make a lasting impression. Check out this printed Paris City Guide , (which also has a virtual version), created in partnership with Wix, Vistaprint and Paris Commerce. It showcases local small businesses through curated paths throughout the city. Including Wix users and small business owners ClaireJo  and La Frange à l'envers . 11. Loyalty programs and discount coupons, promotional marketing Rewarding customers for their continued support with loyalty programs and discount coupons helps small businesses cultivate long-term relationships and drive sales growth.  Offer personalized rewards, promote exclusivity and leverage digital platforms for easy redemption. Regularly communicate with customers via various channels to keep them informed about upcoming promotions and exclusive offers, fostering strong customer engagement and customer loyalty.  12. Community marketing: events, workshops, tutorials and donations Organizing local events transforms your small business into an active member of the community. Whether a street fair, workshop, giveaway, charity fundraiser or local conference, events are golden opportunities to introduce your small business to potential customers, drawing them into the marketing funnel . They help put a face to your brand while building relationships that no digital ad can match.  Don’t forget about virtual events—everything from webinars to Reels can be effective ways to engage with your audience. If you don’t fancy holding an event, you can still show your community that you actively give back by sponsoring a local team, making a donation towards a local cause or collaborating with other local businesses to raise funds. Or co-host events or workshops with other local or small businesses to share resources and split costs. This allows you to reach a broader audience while sharing the financial burden of hosting. Try finding mutually beneficial partnerships with other small businesses, like exchanging goods or services. For example, a restaurant could offer catering services in exchange for marketing collateral from a local graphic designer. 13. Word of mouth and referral marketing Harnessing the power of satisfied repeat customers to spread positive recommendations can significantly enhance brand credibility and attract new clientele. Encourage customers to refer friends and family by offering incentives or rewards for successful referrals. But remember , the only way to truly maximize the benefits of referral marketing is to ensure that the reviews customers leave are positive. Prioritize delivering exceptional customer experience to increase the likelihood of positive word-of-mouth endorsements. 14. Direct mail marketing Direct mail marketing remains one of the best tools for small businesses to attract new local customers. Highly effective for targeting specific neighborhoods and demographics, it offers a tangible and personalized approach that stands out in a digital world. Experiment with different mail formats to create eye-catching and informative material. Track the effectiveness of your campaigns by including unique codes, UTM links  or URLs for recipients to redeem offers, allowing you to measure ROI and refine your future mailings accordingly.  15. Guerrilla marketing Guerrilla marketing  campaigns are about creating bold, creative and unconventional shareable moments that grab attention beyond your local area in a way traditional marketing can’t. Done right, the campaign can go viral, allowing small businesses to make a big impact without a huge marketing budget. To ensure your guerrilla marketing campaign is a success, you need to: Know your audience: Make sure it resonates with your target audience. What are they likely to find funny, surprising or engaging? Be clear with your message: While creativity is important, don’t let your message get lost in the spectacle. Remember, the goal is to promote your business. Think through the location: Choose a spot where you’ll get maximum visibility and your target audience is likely to be. Small business marketing costs Small business marketing costs can vary widely depending on the industry, demographic, geographic location and specific marketing strategies employed. The exact percentage may vary depending on these factors: Business goals Industry competitiveness (more competitive sectors may require higher marketing expenditures) Target market demographics Competitor strategies (to be used for benchmarking) It's essential for small businesses to carefully budget and prioritize their marketing expenses. By investing strategically in marketing activities that align with their objectives, small businesses can both maximize their return on investment and achieve sustainable growth. Small business marketing examples These small businesses built on Wix use effective marketing tools and ideas to connect with their customers.  CICADA Goods CICADA Goods  who sells paraben-free, vegan candles effectively taps into ethical impulse buying. Understanding the psychology of selling, CICADA uses the feel-good feeling of earthy, clean ingredients and effectively markets her products to the right audience. What’s more, her products and brand perfectly align with the overall concept of ethical and clean products. For example, all CICADA products are hand poured and crafted in small batches in her Tucson-based studio and are packaged in wildflower seed paper—a biodegradable eco-paper made with post-consumer and post-industrial paper waste. The brand also leverages holiday marketing ideas . Owner, Stacey McClure, says she always includes her best-seller Cactus blossom candle, “Memory Number 5” in all her curated holiday boxes. This adds a personal touch and shows she knows her product offering well, but also genuinely cares about her customers. What’s more, she hosts pop-up events like a “Valentines Sip and Shop Event” to gain brand exposure and develop meaningful relationships with shoppers. Sol Cacao  Founded by three brothers, Dominic, Nicholas and Daniel, Sol Cacao  strives to create the finest quality of chocolate. The brothers are involved at every level and have a thorough understanding of each detail—including the manufacturing process, from growing the cacao pods to the actual crafting of the chocolate bars. They are clearly aware of their best selling products and know both their products and their clients. The brand found co-branding opportunities with other small businesses like their collaboration with Russ and Daughters, a New York culinary and cultural icon, by adding their chocolate into baked goods. They also joined DoorDash’s Accelerator for Local Goods with tens of other local businesses to make their product offering more available. Sol Cacao has booths at various exhibitions and pop ups, they also hold workshops and tutorials on the history of cacao and chocolate making. How to get started with small business marketing Embarking on your small business marketing journey can be both exciting and overwhelming. We've outlined practical steps to kick start your efforts and help you navigate this process with confidence. Create a marketing plan A marketing plan  serves as a roadmap for small businesses, guiding marketing efforts and ensuring strategic alignment with overarching business objectives. It provides clear direction and focus, helping to allocate resources efficiently and set measurable objectives. A good marketing plan should also track progress, ensure brand consistency and adapt to market conditions. Use a marketing plan template  to create your marketing plan, making sure to cover these bases: Clear goals: Define specific, measurable, attainable, relevant and time-bound (SMART) objectives, such as increasing brand awareness or driving sales. Strategies:  Outline the tactics and channels you'll use to achieve your goals, such as social media marketing, email campaigns or content creation. Budget and timeline:  Establish a realistic marketing budget and timeline to ensure efficient resource allocation and timely execution. Performance measurement: Define key performance indicators (KPIs)  to track campaign success and evaluate return on investment (ROI) . Research your target audience and know your target market Understanding your target audience  is essential for effective marketing. Here's what to consider: Customer demographics :  Identify the age, gender, income and other relevant characteristics of your target audience. Understanding specifics about the Gen Alpha or Gen Z consumer can help you narrow in on specific tactics or approaches to communicate effectively.  Behavioral insights:  Understanding purchase behavior, preferences and pain points allows small businesses to tailor marketing strategies. Geographic location: Determine potential customers’ location to target markets geographically. For your small business marketing to be successful, stay updated on industry marketing trends , competitor strategies and consumer preferences to adapt your marketing accordingly. Set your marketing KPIs Identify key performance indicators (KPIs) that will help you to achieve your business objectives, for instance: Website traffic :  Total visits to your website, showing online brand interest and awareness. Conversion rate : Percentage of website visitors completing a desired action, indicating website effectiveness. Customer acquisition cost (CAC) :  Average cost to acquire a new customer, revealing marketing efficiency. Customer lifetime value (CLV) : Total revenue from a customer, assessing customer value. Social media engagement:  Likes, shares, comments and followers on social media, measuring audience interaction. Email open and click-through rates: Percentage of email recipients opening and clicking links, gauging email campaign success. Customer retention rate:  Percentage of returning customers, showing loyalty and satisfaction levels. Return on Investment (ROI): Ratio of marketing campaign net profit to cost, revealing its profitability. Lead generation rate: Number of leads generated, indicating success in attracting potential customers using lead generation strategies . Brand awareness metrics: Measures of brand recognition, such as mentions and search volume, indicating brand visibility. Ensure your KPIs are realistic and achievable, avoiding broad or vague metrics. For example, instead of simply saying,   “ Drive traffic to your website ,” use a more specific, attainable and time-bound KPI, like increasing website traffic by 20% in the next quarter through targeted SEO and content marketing.  Build your brand identity Build a cohesive brand identity  that makes your small business memorable and differentiates you from other businesses, helping you to stand out in the crowd of competitors.  Clearly define your brand's essence by articulating its core values, mission and unique selling proposition . Understanding what sets your business apart and what it stands for is crucial for creating a strong foundation that resonates with your audience. Invest in creating cohesive, memorable and visually appealing brand assets, including   logos, color schemes and typography that reflect your brand's personality. Consistency in design across all platforms helps reinforce brand recognition and credibility. Develop a tone of voice that is distinctive of your brand that speaks to your intended audience. Whether it's friendly and conversational, authoritative and professional, or quirky and humorous, your tone of voice humanizes your brand and creates a deeper connection with your customers. Authentic engagement   with your audience is also vital for building a strong brand identity. Develop compelling storytelling narratives that resonate with your audience's emotions and values. Actively engage with your social media followers, respond to inquiries promptly and foster a sense of community through user-generated content and interactive campaigns. Tip:  Use a logo maker  to design a strong logo that can be used across all branding collateral, both on and offline.  Read more on what is a color code  and how to make sure it aligns with your brand identity. Create a website Having an online presence is a prerequisite for good business today. Think of a website as your digital storefront, a place where potential customers can visit, regardless of your business offering.  A well-designed website instills trust and credibility in your brand. It gives the impression that your business is established and legitimate, which is particularly important for small businesses looking to compete with larger competitors. And, of course, a website dramatically expands your business hours—your digital doors are always open for browsing, shopping and impulsive late-night purchases. Learn how to make a website  for your small business. Explore these customizable business website templates  to help get started.  Tip:  Try an AI website builder  to bring your small business marketing ideas to life. Consider partnering with other local or small businesses Collaborate with other local or small businesses to expand your reach, build community connections, offer added value and make your marketing more cost-effective. Your small business network will become an invaluable asset that you can utilize to grow your own brand. Approach businesses that are aligned with or at a similar stage to yours, and maintain and nurture these mutually beneficial relationships over time. Editor's note: VistaPrint is a partner of Wix.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Want your portfolio website to feel like a journey through your work instead of just a collection of projects? Knowing how to build your site  the right way turns a simple gallery into an engaging experience. The layout you pick can guide visitors, highlight your standout projects and show your creative process with ease. Explore these templates to see layouts in action and get inspired. TL;DR: best portfolio layouts  These Wix’s portfolio templates templates show how layouts can make your work shine. A strong portfolio guides viewers naturally through your projects, mixing standout pieces with supporting work to tell your story. Clear structure, spacing and subtle visual cues keep it smooth, while interactive elements, project layering and short notes add personality and context. Pick a layout that fits your field—grid, fullscreen, card, modular or something more dynamic—and use a flexible template that works on all devices. Keep it focused with 6–10 strong projects, showing process, context and growth. Check out these free website templates  and start creating your own website today. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What’s the best way to layout your portfolio? A great portfolio layout guides the viewer through your work without making them think. Lead with projects that grab attention, then let the rest of your work build the story of your skills and growth. Think about flow—moving naturally from sketches to finished pieces or from small personal projects to big client campaigns keeps viewers engaged. Small touches like consistent spacing, subtle color accents or section dividers make the experience feel smooth and thoughtful without stealing the spotlight from your work. Creative portfolio layout ideas Interactive elements:  Clickable mockups, sliders or embedded videos let viewers experience your work the way it’s meant to be seen—scrolling through a website design, flipping through a lookbook or watching a model walk in a runway video. Project layering:  Lead with a striking hero image, then reveal sketches, drafts or behind-the-scenes work as viewers scroll or click, so they get both the final product and your creative journey. Tailored sections:  Organize your portfolio by field so each layout highlights the skills and formats that matter most. For example, a graphic design portfolio might emphasize branding projects and digital interfaces, while a modeling portfolio could separate editorial, commercial and lifestyle shoots. Visual cues:  Use subtle touches like color accents, spacing or hover effects to guide attention without overwhelming the page. Consider using consistent grids, margins and alignment to create a sense of rhythm, or small animations to draw the eye to interactive elements. Context and notes:  Include brief captions or process notes that show your thinking, problem-solving or design decisions. Highlight challenges you overcame or design choices you made, and explain how your work meets the project goals. Finishing touches:  Small details like grouping projects by theme, adding client logos or showing variations of a concept make your portfolio feel dynamic, engaging and memorable. Consider adding a short case study for standout projects or subtle transitions between sections to create a narrative. Portfolio layout strategies Portfolio layout type What makes it special Grid layout Projects are arranged in a neat, uniform grid, making it easy to scan many pieces at once. Great for showing variety while keeping the portfolio clean and structured. Single project focus Highlights one project per page or section, allowing you to tell the full story behind it. Perfect for case studies or detailed storytelling of process, challenges and results. Card/modular layout Projects appear in uniform blocks or cards, offering structure and easy navigation. Can be interactive like clickable cards or static like modular blocks, making it ideal for portfolios with many projects. Fullscreen visual layout Each project fills the screen with large images or videos for an immersive experience. Works best for visually-driven work like photography, modeling or high-impact design. Masonry layout Items are arranged in a grid with varying row heights, creating a dynamic, organic feel. Helps showcase diverse projects without forcing uniformity, keeping the page visually interesting. Carousel layout Projects are displayed in a rotating slider or carousel, letting viewers browse without leaving the page. Great for compact portfolios or highlighting featured work. Z-pattern layout Guides the viewer’s eye in a Z-shaped pattern across the page, naturally leading them through key content. Effective for storytelling and ensuring important work is noticed. Asymmetrical layout Breaks from traditional grids with uneven or creative placements. Adds a modern, dynamic feel and highlights creativity, making the portfolio visually memorable. Timeline layout Projects are arranged chronologically to show the evolution of your work over time. This is useful for demonstrating growth, long-term projects or career milestones. Split-screen layout The screen is divided into two sections to show side-by-side comparisons or complementary projects. Good for showing contrasts, before-and-after work or dual narratives. Best art portfolio layouts and themes Industrial designer portfolio template Interior designer portfolio template Creative director portfolio template Jewelry designer portfolio template Illustrator art portfolio template 3D artist portfolio template Art director portfolio template Fashion designer portfolio template Filmmaker portfolio template Graphic illustrator portfolio template Branding portfolio template Textile designer portfolio template Digital art portfolio template Landscape photography template 3D designer portfolio template Game designer portfolio template Home decorator portfolio template Social media portfolio template 01. Industrial designer portfolio Industrial design portfolio template This industrial design portfolio template is right in line with current web design trends (for more ideas, check out these web design portfolio examples ), boasting oversized typography and design elements. Its enlarged, eye-catching features are balanced out by an ample amount of whitespace and an exposed grid, allowing for a clean and structured layout . The template’s unique style is even extended to its icons and buttons. The hamburger icon, for example, is big and bold, opening into a fullscreen website menu. The plus icons on each of the images also stand out with a black background, contributing to the overall visual language . To personalize the template, fill the homepage with your project’s own images, and then go into more detail in the individual project pages. Be sure to include more information about each of your projects to contextualize your work. Read also: A CMO's tips for creating an online portfolio that beats referrals 02. Interior designer portfolio Portfolio template for interior designers This interior design portfolio welcomes visitors with three images that fade into view using subtle website animations. Check out real interior design portfolio examples or for more inspiration. The rest of the homepage is much quieter, allowing the photographs to take center stage. At the top corner of the template, you’ll find the designer’s full name and expertise, which is an important practice to help clarify what the website is all about. This template also comes with a built-in art blog, titled ‘Journal.’ In fact, creating a blog as part of your portfolio website can help establish you as a professional in your industry, as well as improve your chances of getting your website found on Google search results. Using your professional portfolio as a personal marketing portfolio is never a bad idea. Get inspired by animation portfolios How to layout an architecture portfolio : Organize projects by building type, scale or function to show your range. Include diagrams, floor plans, sections and 3D mod https://www.wix.com/portfolio-website/industry/model els to demonstrate your design process and technical skills. Highlight 3–5 key projects with short notes on concept, site and your role. Keep layouts clean and structured with consistent grids and clear labels. Get inspired by real architecture portfolio examples 03. Creative director portfolio Creative directors portfolio template With a slideshow of visuals at the top fold, this professional portfolio example lets the images take the lead. The website design makes a statement just as strong with a sidebar menu that opens up into a lightbox , and full-width strips that form interesting compositions. An important art portfolio tip is to clarify your role in each project, so that you don’t take credit for the work of others. Simply by mentioning your collaborators by name, you’re highlighting great teamwork abilities. 04. Jewelry designer portfolio Jewelry designer portfolio template The juxtaposition of two different ideas on a single page allows you to inspect a certain subject in several perspectives. The split screen design in this art portfolio template, paired with a pinned element at the center of the screen, is sure to pique visitors’ curiosity. The designer’s name running down the middle serves as the page’s focal point, tying the two separate halves together. The vertical typography throws the otherwise perfect symmetry a bit off-balance, resulting in an engaging look. This art portfolio template also doubles as an eCommerce website . See how it utilizes some of the best tips for selling art online by employing hover effects as well as a magnifying glass to observe products from up close. 05. Illustrator art portfolio Illustrator portfolio template An animated splash page in which a tree morphs into the illustrator’s name acts as a captivating teaser for this art portfolio template. Once we enter the website, a series of fullscreen digital illustrations lures visitors into dreamy landscapes, with an added parallax scrolling effect that creates a sense of depth and motion. This illustration portfolio ’s logo is fixed in the website’s header, held in place as visitors browse through the different projects. The logo is also linked back to the homepage, which is an easy-to-implement website navigation tip to enhance your user experience. Learn more about illustration portfolios 06. 3D artist portfolio 3D artist portfolio template One of the most important considerations when deciding how to make a portfolio is the first fold of your website. Your homepage design is often the first glimpse of your work for potential clients, which is why you should utilize this space to form a long lasting impression. This artist website template features a mesmerizing first fold with a fullscreen animated loop. The artist’s name is placed front-and-center, together with a concise textual description of the work they produce, helping visitors get a feel for the website as soon as they enter. The rest of the projects are displayed as thumbnails that lead to inner project pages. These thumbnails are arranged using the Wix Pro Gallery , a professional solution that retains your images’ high-file quality. It also allows for easy website edits down the line, by enabling you to add or remove projects in a few simple clicks. This makes the Pro Gallery the perfect tool for a scalable design portfolio that can adapt and adjust to your growing needs. 07. Art director portfolio Art director portfolio template This art portfolio template greets site visitors with an especially warm welcome using a few short, conversational-sounding sentences. The text is large and colorful, taking up the majority of the first fold and acting as a decorative element that adds to the page's overall design. The rest of the written website content adopts the same friendly tone. At the bottom of the homepage, readers are invited to collaborate using only a few simple words and a smiley face. Keeping your art portfolio genuine and allowing your true personality to shine through is a good way of building a personal brand that is authentic and generates trust. Lower down in the footer are social media links and contact details, allowing fans and clients to find out more and explore further. How to layout an art portfolio : Arrange your work by medium, theme or series so viewers can follow your artistic journey. Include sketches, studies or process images in a dedicated section to show how you explore ideas and develop techniques. Feature 3–5 standout pieces with short notes on concept, inspiration or approach to give context. 08. Fashion designer portfolio Fashion designer portfolio template Putting a spin on the split screen layout, this art portfolio template places a slideshow of transitioning images on the left, alongside a static image on the right. Use this design to set a tone for your website with a variety of visuals, ranging from your latest collection to inspirational pics from your mood board. The same visual language from the first fold is maintained throughout the rest of the site, using a cohesive color palette of deep, moody hues. The use of parallax scrolling effects elevates this portfolio into an interactive browsing experience, telling a compelling and cohesive story. How to layout a modeling portfolio : Start with a strong introduction including your name, measurements, and contact info. Include a variety of high-quality images showing different looks, poses and angles, like headshots, full-body shots and lifestyle images. Organize photos by style, such as editorial, commercial, runway or fitness, to highlight versatility. Include a section for notable clients or campaigns to show experience. 09. Filmmaker portfolio Music video director portfolio template Use motion to grab our attention and add a dynamic, rhythmic feel to a page. In line with current video trends, you’ll find a large video strip on the first fold, instantly drawing visitors into this portfolio template. The strip is framed by a thick black border, making room for a sidebar and a logo design of the director’s initials. Following this powerful introduction is a gallery of additional videos. Behind them is a retro-inspired video background, bringing to mind the early days of home television sets. At the website’s footer, visitors who’d like to see more can subscribe to the director’s newsletter. Using email marketing in your favor is a great way to keep fans and clients up-to-date on your work, driving traffic to your website. Tip: Use this free video maker tool to edit high quality video content to support your portfolio in a range of ways. 10. Graphic illustrator portfolio Graphic designer portfolio template Ideal for prolific creators who have a wide array of projects to display, this portfolio template is curated in a card layout that resembles our social feeds. And with the help of social sharing icons , site visitors can easily spread the word of your beautiful creations around the web. This template’s mobile website version has a bespoke Back to Top button of its own, made up of colorful vector art, which you can match the portfolio’s illustrations. How to layout a graphic design portfolio : Show wireframes, mood boards, prototypes or sketches to highlight your creative thinking. Include color palettes, typography and iconography. Group projects by type, like branding, web design or illustration. Highlight 3–5 best projects with short notes on concept, target audience and your role. Add mockups, interactive screens or client logos to show how your designs work in real contexts. Get inspired: UX portfolio examples 11. Branding portfolio Branding portfolio template When it comes to branding, you need a straightforward template to showcase your work. This portfolio template has a white background that lets the content pop off the page. The sharp images cut across the homepage, showing close-ups of the agency’s work. At the footer, visitors will find every relevant social media link and contact to easily get in touch. Are you a publicist? Learn how to make PR portfolio . 12. Textile designer portfolio Textile designer portfolio template This art portfolio template is a great fit for freelance designers, equipped with everything you need to boost your creative career. The project gallery on the homepage lets you show off your designs and has a detailed ‘About Me’ page, an online store , a ‘Press’ page to take pride in raving reviews and testimonials, and a contact page for initiating collaborations. As part of this template’s online store is a Member’s Area, allowing customers to log in and become members of your store. Once registered, your shoppers can enjoy an easier checkout process, as well as keep track of their orders. 13. Digital art portfolio Digital artist portfolio template An engaging introduction to the work of an artist cooperative, this portfolio template starts off with an animated loop embedded with a video. At the bottom corner is a call-to-action button, encouraging site visitors to click and learn more about the cooperative. The template caters to the needs of artists that exhibit in different design museums and hold various events. There’s an ‘Updates’ section announcing news and upcoming meet-ups, and a ‘What’s On’ page allowing fans to reserve their spot. 14. Landscape photography Try this template now. A perfect template for your photography portfolio website , this design puts your visuals at the forefront. The layout is clean and minimal, with plenty of whitespace and a sophisticated font pairing of two sans-serif fonts. The photography logo at the top of the page is set in the same font as the rest of the website, and is linked to the homepage for easy navigation. Notice how the project gallery on the homepage includes a mix of both vertical and horizontal photographs. By placing them side by side in uneven proportions, the result is a unique asymmetrical look that adds visual interest to your photography portfolio . 15. 3D designer portfolio Try this template now. This digital artist portfolio template has strips filling the screen, acting as spellbinding little snippets of the projects they link to. The same projects reappear in a gallery format at the bottom of the page, so that visitors can choose their preferred method of navigation. The inner project pages reveal a more detailed case study for the designs. Following a large hero image are a textual description, credits for everyone involved, and additional pictures of the work. An in-depth analysis of your projects is a great way to add value to your site, as can be seen in many inspirational graphic design portfolio websites. 16. Game designer portfolio Try this template now. A gamer website needs a powerful portfolio template to convey the technical abilities behind creating video games. This immersive and cinematic portfolio template includes graphics that will catch the eye of digital artists (see digital portfolio examples ) and gamers alike. As you scroll the homepage, you reach video game projects on display, carefully organized in a sequence from first to third place. A CTA leads the user to the portfolio page, where they can access all the games. 17. Home decorator portfolio Try this template now. Some of the best portfolio websites launch into a large or fullscreen visual to showcase the designer’s work, style, and expertise. Here, a large photo on the top fold sets a clear tone, followed by a paragraph introducing the designer, and a display of their projects in a square-format gallery. The images in the gallery expand into a lightbox when clicked, and can also be enlarged to fill up the screen. This way, visitors can fully enjoy and take in your work when browsing through it. As a one-page website, this template uses anchors to link to various sections in the page. This allows for intuitive website navigation even without the need for a new page for each category. 18. Social media portfolio Try this template  now. Your social media portfolio has to show that you're ahead of the game, and this template stands out in just that way. It's got flair—thanks largely to its vibrant text colors—and the best part? You can keep your online presence as fresh as your content by easily updating the color scheme through Wix's color theme manager. There's no need for visitors to go on a scavenger hunt across your site; this template has it all at their fingertips on the homepage. Everything from booking appointments to reading glowing testimonials is a breeze. And it doesn't stop there—the contact information stays put on every page's footer, beckoning potential clients to get in touch with ease. Heading over to the portfolio page, it's your stage to shine with in-depth case studies that broadcast your expertise and professionalism. It's not just about listing your services; it's about showcasing the success stories that underscore your savvy in the social media realm. What makes a good portfolio layout? A great portfolio layout is simple, effective and built to show off your work. It should be easy to browse with a natural flow, no flashy distractions needed. Bold images and clean text are your best friends here, giving your projects space to stand out and drawing attention to what matters most. Balance is everything. Your layout should have enough room for images, short project descriptions or links to case studies without overwhelming viewers. Sticky menus, filters or subtle animations can add a nice touch—but only if they actually make things easier to use. A good layout feels clean, uncluttered and intuitive, keeping the focus on your work and leaving a strong impression. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. How to spot a professional portfolio template A good professional portfolio template has a certain vibe—you can feel it the moment you see it. It’s clean but not boring, bold but not over the top. The typography is sharp, the spacing feels purposeful and everything just fits like it was designed by someone who gets how people browse. That’s a solid start. A great template won’t frustrate you with clunky fonts or awkward image slots. Instead, it puts your work front and center while handling the design details in the background. But looks aren’t everything—it needs to work smoothly too. A solid template for your website type should adapt to all screen sizes (no weird layouts on mobile), load quickly and include sections that make your life easier. Think About, Contact, Testimonials and space for project highlights or detailed case studies. The best ones offer layout options or simple drag-and-drop tools so you can customize it without touching code. Here’s a tip: scroll through it like a potential client viewing your portfolio. If it feels impressive and easy to navigate, you’re on the right path. If it feels clunky or forgettable? Move on. Learn more: What to include in a portfolio How much does a portfolio cost? 9 smart tips for choosing a professional portfolio template Keep it clean, not cluttered : You don’t need a flashy homepage with spinning graphics or 20 sections to make an impression. A clean layout with intentional spacing lets your work stand out and shows confidence. The best templates stay minimal without feeling empty—they provide structure without being overwhelming. If a template feels too busy it’ll distract from your projects. Always check the mobile view : More than half your visitors will probably check out your portfolio on their phones so mobile responsiveness is a must. Do the menus work? Are the images scaling right? Is the text easy to read? A good template should feel as smooth on a phone as it does on a desktop. Extra points if it includes mobile-specific layout options. Test the flow like a user : Put yourself in your visitor’s shoes. Can they quickly understand who you are and what you do? Is your best work easy to find without digging around? A good layout should guide visitors naturally through your story—from "About Me" to "Work" to "Contact"—or highlight standout projects right away. As you scroll through the live preview think like someone hiring you. Does it focus on your strengths? Is there enough context for each project? Are next steps like a contact button or call to action easy to spot? Look for built-in essentials : Time-savers like pre-made About pages, Testimonials or Services sections mean you don’t have to start from scratch. If you’re using a builder like Webflow, Wix or Canva, check if the template includes contact forms, social links and footer space too. These basics make your portfolio feel polished and reliable. Typography does more than you think : Fonts set the tone for how your content feels. Good templates pair bold headlines with clear, easy-to-read body text and a subtle rhythm that guides the reader. Skip anything overly decorative or hard to read. Pro tip: Stick to 2-3 font styles max and always double-check line spacing and text size across all screen sizes. Image-friendly templates : If your work involves design, photography or illustration, pick a template that supports high-res images and includes galleries or project carousels. Choose one that auto-optimizes images to keep pages loading fast and offers full-width or grid layouts to keep your visuals looking their best. Use motion wisely : Parallax scrolls, hover effects and smooth transitions can add style but too much animation can be distracting or feel over the top. Pick templates where motion adds to the experience instead of just looking cool for a moment. Ask yourself: does this effect improve the user experience or just grab attention briefly? Pick flexibility over looks : A template might look amazing but it has to work for you too. Can you reorder sections easily? Change colors and fonts? Hide pages or duplicate layouts? A good template should feel like a tool you can shape, not something that limits you. It should adapt to your content, not the other way around. Go with your gut (and your goals) : The best portfolio layout is the one that feels right for you and matches your goals. Whether you're chasing freelance work, looking for a new job or just wanting to step up how you present yourself, a great template should reflect who you are—just with a more polished edge. Best portfolio layouts FAQ: How should I organize my portfolio? Organize your portfolio by type, medium or theme so viewers can follow your work easily. Keep navigation consistent and highlight your strongest pieces first. A clear flow makes your skills and style obvious at a glance. How many projects should I include in my portfolio? Include 6–10 strong projects to balance variety and focus. Highlight 3–5 signature pieces with extra context to show depth. Remove older or weaker work that doesn’t reflect your current skills. Should I include personal or non-design work? Focus on professional work that demonstrates your skills. Personal projects can be included if they show creativity or problem-solving. Avoid unrelated work that doesn’t add value to your portfolio. What details should I provide for each project? Include the problem, your solution and your role in the project. Add context like client, target audience or project goals. Show process work when it helps explain your design decisions. Is it okay to use templates for a portfolio? Templates are fine if they don’t overshadow your work. Choose clean, professional designs that make your projects easy to view. Customize colors, fonts and layout to match your style. Should I include client logos? Include logos only if you have permission. They add credibility and show real-world experience. Keep them subtle so they support your projects without distracting. Should I hide “non-fancy” work from my portfolio? Include simpler but solid pieces of work, as they can still demonstrate important skills and growth. Avoid projects that don’t add value or misrepresent your abilities. You can place less polished work in a separate “additional work” section if needed.

Your podcast name idea deserves a home. Secure your domain now → Short, memorable and meaningful—that's what a good podcast name should be. It embodies your brand and represents your content. As the host of Girl, You’re Hired , I know a name can influence how your audience perceives your show. I wanted to attract women looking to succeed in business or even start a business , so I used a gender-specific term and a playful tone to attract my target audience. TL;DR: podcast names This guide covers tips and tricks to come up with the perfect podcast name. We’ve included real examples, plus fresh titles you can claim. We’ll walk you through the strategy behind strong podcast names, with real-world examples and tips to help you stand out. You’ll also find 170+ name ideas you can make your own, plus tools to help you go from brainstorming to building your podcast website. Naming your podcast just got a whole lot easier . The Wix Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. A good podcast name should capture your show's focus and make people want to hit play. Consider your tone: serious, funny or storytelling. Punchy, direct names like The Daily  or Pod Save America  instantly signal what they're about. More creative titles, like The Memory Palace  or Science Vs , suggest unique or niche content. Podcast names Starting a podcast takes many steps, from picking a podcast topic to recording your first episode. But don't rush the naming process – it sets the show's entire tone. Need inspiration? Check out our favorite real-world podcast names. Podcast names Cool podcast names Funny Podcast Names Creative podcast names Clever podcast names Catchy podcast names Unique podcast names Best podcast names Podcast name ideas Sports podcast names True crime podcast names Comedy podcast names News and politics podcast names Whimsical podcast names Business podcast names Movie podcast name ideas Tech podcast name ideas Book podcast names Science podcast name ideas Girl podcast name ideas Medical podcast names Cool podcast names This podcast name collection comes with an extra twist: uncommon word combinations that made us double take and get the conversation started, before the podcast even plays. Freakonomics Radio Steak for Breakfast Cheesy Gordita Bunch Podcast Extra Napkins Podcast Publish Enemies Podcast Reply All The Self Love Fix The Trash Rats’s Podcast FireNuggets Podcast The School of Greatness Funny Podcast Names A study found that viewers remembered humorous commercials 17% more than the average commercial. While your podcast isn't a commercial, a funny title can still help you tap into the psychology of the impact of names and audiences remember you. Spreading Humors We’re Not Even That Funny Humor Resources Dad Joke Loading… PS You’re Wrong Dungeons and Daddies Call Your Grandmother Butt Dial We Have Cool Friends Anything is Poddable The Art of Charm Ball & Chain Podcast Talk Yo Shxt Podcast Stuff You Should Know Not Past It Off the Record with DJ Akademiks The Minimalists The GaryVee Audio Experience The Rewatchables The Binge Mode: Marvel Ready to find your name? Try our podcast name generator  or AI-powered title generator . We’ll also show you how to secure a domain name  and create a website  with a built-in Podcast Player . Creative podcast names Whether humorous or surprising, these creative podcast names caught our eye. Unholy: Two Jews on the news ZED Talks Baking A Murder But Why: A Podcast for Curious Kids Off The Clock Podcast Decoder Mysterious Inexplicables Dark Diaries Something Was Wrong My favorite murder Think about what sets your Christian podcast apart when choosing a name. Do you want it to inspire, teach or spark conversation? Names like Faith Forward  feel bold and action-oriented, while The Quiet Revival  suggests reflection and depth. Focus on words that capture your message and mission, and aim for something easy to remember and meaningful. Clever podcast names These clever podcast names use puns, creativity and other wordplay, resulting in witty titles. SERP's Up Last Podcast On The Left NoPhiltered Podcast Lovett or Leave It The $100 MBA Show One Last Cast Podcast I can’t Sleep Podcast SmartLess Super Soul No Laying Up - Golf Podcast Catchy podcast names To us, catchy refers to a podcast name that won’t be easily forgotten and make encourage discoverability too. Now What by Wix Brown Ambition The Hive Jive The Mismatch The Good Life Project Being Freelance Design Matters Y Combinator Podcast The Beardman Podcast Harvard Business Review IdeaCast Found the perfect name for your podcast? Lock in your domain  before someone else does. Unique podcast names Can a podcast name be one of a kind these days? Maybe, just like these rare finds: You’re Wrong About Off Topic Mom’s Basement Masters of Scale Over the Wall Hidden Brain Kwik Brain Tug of War Today, Explained Best podcast names We thought these podcast names excellently combined different naming elements and used language to create an entertaining yet meaningful name. Pod Save America Funny Stories to Tell in the Dark Sweet Wine & Dry Humor Can’t Make This Sh*t Up StartUp Side Pro Hustle The Indicator Mental Illness Happy Hour Girl Gang Craft Few Regrets Found your perfect podcast name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Podcast name ideas Looking for names you can claim? We did the heavy lifting and came up with these new podcast names for the most popular genres, to lighten your keyword research load. Sports podcast names Play by Play Are You Keeping Score? A Win Is a Win Roll with the Punches (Boxing Podcast) Who Dropped the Ball When brainstorming sports podcast names , focus on your show’s energy and personality. Do you cover strategy, fan talk, or game-day hype? Names like Fourth Quarter Mindset  suggest insight, while Halftime Confessions  feels fun and casual. Use puns, alliteration or sports terms to make it memorable and show listeners what to expect. True crime podcast names What a Killer Show A Creepy Freaky Podcast Spooky-Doo Podcast You’ll Need a Night Light (True Crime Podcast) Horrifyingly Interesting Comedy podcast names Try Not to Laugh (I Dare You) Too Funny Not to Share No, You Didn’t! Laughing So Hard I’m Crying Sad, but True News and politics podcast names What's News with You? Let’s Get Political Breaking News by [name] Not Just Headlines News Flash Naming a political podcast  starts with figuring out your focus. Are you diving into policy, sharing insider stories, or adding humor to current events? A name like Fault Lines  works for deep analysis, The Spin Cycle  adds a satirical edge, and Press Pass  suggests behind-the-scenes insight. Whimsical podcast names The Giggle Goblin Tales from the Teacup Mindful Mischief Pocketful of Peculiar Cloudy with a Chance of Curiosities Business podcast names Boardroom Banter The Strategy Sessions Beyond the Bottom Line Profit & Principles Startup Stories Unplugged Movie podcast name ideas Reel Talk Popcorn & Plot Frame by Frame The Director’s Cut Silver Screen Stories Cinephile Sessions Lights, Camera, Banter The Reel Deal Scene Stealers Flick Fix Tech podcast name ideas Tech Tomorrow Quantum Leap Digital Frontier NextGen Bytes The Future Lab Neural Netcast Hyperlink Horizon Circuit Breakers Innovation Station The Upgrade Book podcast names Page Turners Between the Lines The Quiet Library Spine & Story Chapters & Chatter Ink & Insight Bound & Beyond The Reading Room Prose & Pause Shelf Life Science podcast name ideas Curious Minds Beyond the Lab Infinite Questions The Science Scope Discovery Dispatch Mind Over Matter Universe Uncovered Experiment Earth Hidden Patterns Frontiers of Thought Girl podcast name ideas She Speaks Rise & Shine Bold & Brave Girl on Top Chit Chat & Chill Giggles & Goals The Girl Code Coffee & Confessions Banter & Bliss Stories by Her Medical podcast names Health Made Simple Body & Mind Podcast Med Minute Everyday Medicine The Doctor’s Desk The Healing Hour MedTalks MedTech Matters Rx Unplugged The Cure Cast How to choose a podcast name Keep it simple A best practice is to make your name easy to spell, pronounce and remember. Many great podcast names contain two to four short, simple words. At the same time, avoid keyword stuffing. Focus on something simple and to the point that captures the essence of your podcast. Try a name generator Use a free, quick and easy name generator tool to find your podcast name. Type a few keywords related to your podcast topic and the AI-powered tool populates a long list with names to get you started. You can also use AI name generators , like Wix's. Think of your audience Reflect on the tone and voice your audience uses and what podcast names they might find appealing. What do they want to learn about? These motivational podcasts aim to uplift their audience and so their names reflect this. If you're hosting a comedy podcast, it's a good idea to choose a funny name or one with a witty pun. Give some context Your podcast name should hint at your show’s content. For example, the show How I Built This , highlights how founders started different companies. This simple podcast name gets right to the point. Your name doesn’t have to spell everything out, but providing a little context will help grab the right listeners. Let your personality (and brand) shine through Since a podcast name should be unique to you, don’t be afraid to season it with some personality. Whether you’re quirky or sassy, let your name show it. Optimize for search Listeners often discover podcasts when searching keywords related to a topic. Include some target keywords in your name to increase your chances of appearing in these searches. Google Keyword Planner or Ahrefs can help you find highly-searched terms related to your niche. Use your network for feedback Get some insights from friends, family, and peers into which podcast name ideas sound best. You can ask those less enmeshed with your topic to see if the podcast title piques their interest, too. Use social tools like Instagram Polls or LinkedIn polls to let others vote on which name they prefer. Don’t box yourself in Make sure you can grow with your podcast name. For instance, a business podcast named "Stock Market Genius" sounds like it only covers stock market-related content. If you also hope to cover entrepreneurship tips one day, you should pick a broader title. Check out the competition Explore the podcast landscape to cross off duplicates from your potential name list and further fuel your inspiration. If you find you like a particular naming style or method, you should apply it. Write down all your podcast name ideas When brainstorming, keep track of all the names you like. The list will come in handy when checking name availability or running polls to have people vote on their favorite one. Say your podcast name out loud All too often a phrase reads good on paper, but when you say it aloud, it sounds a bit off. Repeat your podcast name out loud and see if it rolls off the tongue. After all, you will be saying it a lot in phrases like these: "Hi, my name is [name] and I'm the host of [podcast name]." Make it spelling and grammar-friendly Avoid commonly misspelled words. They can prevent your show from populating on podcast directories or search engines. Words like "your vs. you're" and "their vs. they're" can confuse some listeners. Also, stay away from special characters, since they take extra time to type. Check its availability Research the name on social media, podcast directories and search engines to confirm no one already podcasts under that title. It would be unfortunate if you couldn’t promote your episodes on Facebook or Twitter under the same podcast name. Avoid overused phrases Steer clear of overdone words and clichés that might make your podcast name feel generic. Phrases like “The Daily” or “Inside [Topic]” are popular but may not help you stand out in a crowded podcast library. Similarly, overloading your title with buzzwords or trendy lingo can make it feel dated quickly. Be creative Catch the eye (and ear) of your audience with a creative twist. Think outside the box and use puns, witty phrases or clever word combos. If humor, quirkiness or boldness fits your podcast style, lean into it. For instance, a fitness podcast could use a name like “Weights and Wisdom” or “Sweat the Details.” Make sure you love it You should always want to yell it from the rooftop. Podcasting requires passion and dedication to be successful, so take your time picking the perfect name. Ready to grow your online business? Subscribe to Wix blog newsletter and get the latest content and updates straight to your inbox. Feature of a great podcast name Why it matters Short and memorable Makes your show easy to recall and recommend Meaningful and specific Reflects your podcast’s focus and speaks to your niche audience Unique and original Sets your show apart and avoids overlap with existing titles Easy to pronounce and spell Boosts discoverability and avoids confusion across platforms Aligned with your brand voice Reinforces the tone and values behind your content How we came up with the podcast name for Now What? by Wix Rob Goodman, the host of Now What? by Wix, helped create the podcast's name. Goodman interviews leaders in eCommerce, design, development, and technology who redefine the future of business. He explains the show’s title stems from how technology forever changes the way teams work and what consumers expect from their favorite brands. The phrase “Now What?” prompts guests to answer a relatable question for the audience, sharing what’s new and what’s next for the listening audience. The show tackles "the insights you'll need today to seize the world of tomorrow." To find the right name for your show, Goodman suggests observing the conversations for your episodes. What core subjects, concepts, or questions consistently pop up? These keywords and topics might just hold the key to naming your podcast. Secure your podcast domain name You chose a podcast name that makes you proud, now secure the domain name . Mark your online territory and follow this detailed guide on registering a domain name. Remember, you can incorporate an associated keyword to improve SEO. Showcase your podcast with a website Help people discover and experience your podcast with a dedicated website. These podcast website templates come with a built-in Podcast Player where visitors can listen to episodes. Just connect your podcast hosting RSS feed and all your episodes auto-populate. When I launched Girl, You're Hired , I made a website to display my show's episodes and introduce myself to the audience. With the help of the Logo Maker , I created the cover art and podcast logo . Check out these other podcast website examples to get inspired. Learn more: How to create a website  from scratch Benefits of creating a podcast website Get discovered on search engines using SEO optimizations . Build an email list and send email marketing campaigns and newsletters to promote new episodes. Use features like a free video maker and create short episode trailers. Create social media graphics to share your podcast. Pro Tip: You can link to your podcast website and all of your online assets by using a link in bio tool such as Hopp by Wix. Tap into website analytics and understand how users find your podcast website and how they behave on your site. Add a free blog and turn episodes into transcribed blog posts or summaries. If you work with brands, use affiliate links or run ads on your site. Podcast names FAQ How to check if a podcast name is taken? Search the name on popular podcast directories, including Apple Podcasts , Spotify and Google Podcasts . Also, check on social media and conduct a web search. How to register a podcast name? To register a podcast name, input the name in your podcast hosting platform’s registration form. If the name is available, you can set up your podcast. Additionally, if you’re creating a website buy the domain name. Should you use your real name in your podcast? If you're already a public figure or want to build your personal brand , using your name could help. In contrast, if your show contains mature or controversial content, you might want to use a pseudonym or nickname. Should you use the word “podcast” in your name? Some believe it can be redundant to include "podcast" in your name, but no set protocol or rules exist. Write both ways down and see if the name works without the word "podcast." What should you do if your podcast name is taken? If someone already uses your ideal podcast name, see if you can use a synonym or take a different angle to the title. Avoid listeners confusing you with an existing show by picking a unique and easy-to-find name. Can you change your podcast name later? Since podcasts live across different platforms, changing a podcast's name tends to be more complicated than switching a social media handle. We suggest you stick to a name you 100% love. If you must change names, create a new podcast and inform your audience to tune in there. What should I name my podcast? Choosing a name for your podcast is an important decision. The name should be memorable, easy to spell and pronounce and relevant to your podcast's topic. It should also be something that you're passionate about. Here are some tips for choosing a podcast name: Keep it short and sweet: Aim for a name that is no more than 2-3 words long. Make it memorable: Choose a name that is unique and easy to remember. Use relevant keywords: Include keywords that are relevant to your podcast's topic in the name. Appeal to your target audience: Consider the interests and demographics of your target audience when choosing a name. Make sure it is available: Check to make sure the name you want is available as a domain name and on social media. How do I choose a podcast? There are a few things to consider when choosing a podcast: Topic: What are you interested in listening to? Format: Do you prefer long-form or short-form podcasts? Host: Do you like the host's style and personality? Production quality: Is the podcast well-produced and easy to listen to? Reviews: What do other listeners think of the podcast? You can find podcasts by searching online, browsing through podcast directories or asking for recommendations from friends and family. Are podcasts for free? Most podcasts are available for free. You can listen to them on a variety of devices, including smartphones, tablets, computers and smart speakers. There are also a number of podcast apps that make it easy to find and subscribe to podcasts. However, some podcasts are only available through paid subscription services. These subscriptions typically offer access to exclusive content, such as bonus episodes and ad-free listening. What to consider when choosing a podcast name? When choosing a podcast name, make sure it reflects your podcast’s theme and captures the essence of your content. Aim for a name that is unique, descriptive, easy to pronounce and memorable to help it stand out in a crowded market. Check for existing podcasts with similar names to avoid confusion, and ensure matching social media handles are available for consistent branding. A well-chosen name sets the tone for your podcast and makes it easier for your audience to find and connect with you.

We’ve all Googled ourselves, right? If you haven't, there is no time like the present to quickly search your name and see what comes up—or doesn’t. Whether you’re applying for jobs or colleges, or trying to make a name for yourself as a business owner or freelancer, your reputation and your image matter. A lot. When establishing a name for yourself, it’s all about ‘talking the talk and walking the walk.’ In other words, how you hold yourself, how you speak, and how you dress are all major factors that influence the way others will perceive you, both on and offline. And this is precisely where personal branding comes into play. From crafting your logo design , to building up your online presence, every step cultivates the persona you project. Below, we’ll show you just how to create a personal brand that will leave a lasting impression you can be proud of. What is personal branding? Personal branding is nearly synonymous with your reputation. It is the appearance you display in your life towards the people in it, and the impact this has, both inside and outside your career. No matter where you see yourself on the professional scale—a student, job candidate, employee, business owner or freelancer—personal branding is crucial. It includes your skills, job qualifications, personality, and everything else that makes you, you. Yes, it matters how you dress and speak, but in today's world it's equally important to pay attention to how you appear online. This can be anything from removing unprofessional tagged photos of yourself and maintaining your social media accounts, to creating a free website that cleverly puts all your essential information in one convenient place. Just like branding for products or services, personal branding is all about taking control of how others perceive you. It's important to note that personal branding is more than simply marketing or selling yourself, it is about putting your best foot forward in the most authentic way possible. it's very much about building a brand personality that represents yours. Thinking beyond the external image you portray to others, and fully personifying your genuine self inside and out. To quote author, researcher and iconic TED speaker Brené Brown , authenticity is “a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” With this in mind, you must suit your actions to your words and make sure your personal brand is accurately representative of who you are and what you’re capable of. History of personal branding While the evolution of personal branding can never be attributed to one person or source its origins can be traced back to Tom Peters in his 1997 article 'The Brand Called You,' first published in the Fast Company. He developed this further with his 2001 book, The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, with his concept of 'Brand You.' This was then built upon again in 1999 with Be Your Own Brand , first published by marketers David McNally and Karl Speak. However as early as 1981 in their book, Positioning: The Battle for Your Mind , Al Ries and Jack Trout , introduced the idea of using positioning strategy to advance your own professional career in what could be considered the pre personal branding days. Benefits of personal branding: As a personal brand, you’ll develop your own unique brand identity . People will come to know you for what it is that you’re really about, and get to see the whole package. The best part about all of this is that it comes with many benefits for you: Become more relatable. In other words, become more ‘human’ and less ‘markety’ by revealing more about yourself, unlike with corporate branding . This also helps build trust and authenticity. Establish a brand identity. Personal branding will ensure that people know what to come to you for, and that they will be able to rely on you for specific things. It will also allow you later to figure out your brand extension strategy . Get more opportunities. With a strong personal brand, you will most likely be exposed to more interviews, job offers, promotions, contacts, clients, event hosting gigs and more. Differentiate yourself. Building a brand allows you to show off unique characteristics about yourself that set you apart from others in your area of specialization. In much the same way that a product branding guide would do this for a business, you can create a personal branding guide for yourself. Enhance your expertise: The more exposure you get, the more your network expands and those who you interact with will start to identify you as an expert in your field. They will reach out to you for your opinion and expertise, which only further supports your personal brand. Leave a lasting impression: An unforgettable personal brand will stick out in people’s minds, so when it comes time to give referrals or recommendations, they’ll think of you first. How to create your personal brand: Get to know yourself better List your education and work experiences Hone in on a goal Know your target audience Develop your story Find your unique selling proposition Build your credibility Create a website Get active on social media Design a logo Get a branded email address Stay consistent 01. Get to know yourself better There are a few different ways that you can evaluate your own professional persona, both from the inside and how the world perceives you: Learn your strengths: Figure out what it is that you’re good at in order to allow yourself to become an effective leader, communicate better, and find personal empowerment. To do so, you can ask ten people that know you dearly from all walks of your life what your top three strengths are, and then choose the most common answers. You can also take a personality and strengths test such as the famous Myers-Briggs Type Indicator , or opt for a free VIA Character Strengths Assessment . Focus on your passions and interests: Just as important as your strengths are the fulfilling activities in your life. That’s because if you do something from your heart, you’re more likely to do it with motivation and energy, and others will certainly notice that. Establish your values: Values are your core, they are what you stand behind, no matter what. These are the things that you won’t budge on, as they are most important to you and the way that you live your life. When your values are positive, people will feel more connected to you. Even more, when you clearly outline what matters to you, it will trickle down to every interaction you have, and keep your personal brand aligned. Find your inspiration: Do you have someone that you look up to? If so, think about how you can focus your brand to emulate theirs. This doesn’t mean you should copy what they do, but rather take advice from them. What made them successful? Why do you want to learn from them? What do you want to learn from them? While answering these questions, be genuine and honest with who you are, rather than striving for something too far from your personal truth. 02. List your education and work experiences Make a record of all of your life experiences relevant to your professional career and interests, from education at school and training programs to work and hobbies. Plus, creating this list will help you focus on what to speak about with the relevant parties (jobs, clients, etc.), as well as what to include on your resume, social media, website, and other content-based projects. It will also serve as evidence to back up your skills and strengths, as mentioned above. Lastly, it will serve as a reminder to yourself to take a look at all that you’ve accomplished thus far in your career. 03. Hone in on a goal What do you hope to achieve in one year? In five years? In ten years? Having a realistic focus in mind will help you establish a clear vision for your brand that not only you will understand, but also everyone else in contact with you. This way, when you speak about yourself or others speak about you, you will be known for this vision and people will remember you because of it. If you’re not sure what your vision is, use your experiences, passions, and strengths to come up with something. You can also take a career or purpose-related test, such as IKIGAI. IKIGAI is a Japanese concept for finding your purpose or ‘reason for being.’ You’ll fill in ‘what you love,’ ‘what the world needs,’ ‘what you can be paid for,’ and ‘what you’re good at.’ Then, blend them together and discover your purpose. 04. Know your target audience Here’s how you can define your target audience: They are the people offering opportunities in the field you specialize in They should be reasonable for you to reach There are enough of them requesting the kind of work that you offer You’ll be able to earn a living out of having them as clients After you’ve envisioned your target audience, find a way to talk to them and start a professional relationship. When you get their attention, have a readily planned prompt of what you want to communicate. You should be able to explain how your skills can be beneficial for them. This is finally the moment to start acting on your vision, so make sure you do so with professionalism, confidence, and charisma. 05. Develop your story Like any good brand story, you want to use all the information you’ve gathered until now (your strengths, passions, interests, target audience) and define your own unique narrative. Nobody has the same experiences or perspectives as you, meaning your story is just yours to tell. This doesn’t mean exaggerating or embellishing details for the sake of a good tale, but finding a way to honestly express who you are, and what you’re all about. Make it something you can remember and share over and over again, from conversations to the content on your website. This will ultimately set the tone of your personal brand. 06. Find your unique selling proposition Any type of branding has a unique selling proposition (USP), or something that makes them stand out against their competitors. It refers to their biggest strength, or their one defining quality that sets them apart. When it comes to personal branding, the same idea rings true. Now that you’ve taken the steps to recognize your strengths, goals and audience, it is time to pinpoint exactly what you have to offer that nobody else does. As Oscar Wilde once said, “Be yourself; everyone else is already taken.” Channeling your inner quirkiness or eccentricities is precisely what sets you apart, so don’t be afraid to show them off. You can craft a personal branding statement that includes your USP, which can be used on your website, your social channels, in interviews and can even serve as your elevator pitch. It instantly let’s people know who you are and what you’re all about. 07. Build your credibility Establishing yourself professionally is something that requires regular work and attention. You’ll need to stay active in your community—both online and offline. Here are a few suggestions of ways to get yourself noticed: Network via events and other community-based organizations. Mentor others less experienced in the industry. Seek a mentor of your own to receive guidance. Volunteer as a guest speaker for relevant events. Work on projects with others in your area of specialization. Host your own professional events (happy hours, Q&As, speaker series, etc.). Join and actively participate in organizations and communities. When choosing what to focus on, pick activities that you are truly passionate about. Not only do you want to actually enjoy the process, but authenticity is easily spotted. 08. Create a website A printed resume is certainly one powerful sheet of paper meant to describe your professional personality, experiences, skills, and accomplishments. Yet, the online version does all of this and more. By creating an online resume , you can add many features that you wouldn’t be able to on paper. Furthermore, you can customize your site to your liking, and keep everything organized in one place. If you’re exploring personal website ideas , this is the perfect place to start. For inspiration to get you started on yours, take a look at these polished CV website templates , including examples for a large variety of popular professions, such as business-oriented, students, graphic designers and more. Be inspired by these gestalt principles too. Make sure that your website includes a detailed personal bio about yourself and all your contact information. You should also be sure to showcase any publications, presentations, certifications or important projects that help convey your skill set and your personality. If you have any speaking engagements or video content, you can also use a video maker to highlight your public speaking skills directly on your site. To take your website a step further, you can create a free blog and regularly add relevant and interesting content. A blog can be a huge boost for your SEO, and a chance to show off your expertise and voice. And if you are looking to gain press coverage, you can add a press kit to your website. No matter what you do, keep in mind that in the digital world, it’s more than a goal to be impressive, it’s a requirement. Get inspired: Health and wellness websites examples Coaching website examples 09. Get active on social media Social media is an important place to market yourself and grow your personal branding initiatives, as well as a recommended promotional strategy to drive traffic to your website. There are many places where you can present yourself: Facebook, Instagram, Twitter, TikTok, LinkedIn, or Pinterest, start a YouTube channel, write for Medium, and more. You don’t need to be active on all of them, though. Since you’re just one person, that can be quite overwhelming and, in turn, highly ineffective. Start with the most popular and relevant channels for your field of expertise, then if you have the time you can also work on other niche channels that serve your interests best (video-focused, design-focused, etc.). In general, these are the channels we recommend pushing your efforts towards: LinkedIn is suggested for every personal brand, as it’s essentially a resume without a page limit. You can also connect with other professionals and companies, network in groups and with individuals, and share updates. Instagram is a constantly growing hub to focus on the visual aspects of your brand, and is not just limited to images, it also includes videos and reels, especially since Instagram says they are “no more a photo-sharing app” . Instagram Stories and Reels allow you to regularly update your followers on your life. And then Instagram posts are a great place to share permanent content to your profile and feed. Within your posts, include popular Instagram hashtags to reach more followers and get more engagement to your content. Facebook is still one of the most popular social media channels. It’s full of many opportunities, from creating a Facebook business page or promotion campaigns, to joining relevant groups. It’s essentially an online phone book with a multitude of other resources. Think about it: When you want to find out more information about someone (what they look like, what they do, who they are friends with, etc.) where do you turn? Probably Facebook. TikTok is the fastest growing social media platform in the world and a great opportunity for personal branding. The 15-second to 1-minute videos are easy to digest, relatable and fun. According to this report , 62% of TikTok users are aged between 10 and 29 years old, so if this is your target demographic, this might be the right social channel for you. Just remember that videos can go viral, even if you have limited followers, so always put your best foot forward and share content that you would be comfortable with future colleagues or employers watching. The other channels that you might consider are YouTube (for videos), Medium (for articles), Twitter (for short-form content), and Pinterest (for creative ideas and designs). When it comes to these channels, it’s very dependent on your niche specialty in personal branding. In other words, not everyone will find value in being present on these platforms. In addition, arguably one of the most important aspects of this social platform is your bio, a coveted piece of social media real estate which describes your brand, including the option to link to your website. Keep this in mind for each platform. Pro tip: You can use a link in bio tool like Hopp by Wix in order to direct users to your website and other social media channels all from one designated URL. For your inspiration, check out our social channels at Wix: LinkedIn , Facebook , Instagram , YouTube , Medium , Twitter , and Pinterest . 10. Design a logo A logo is a visual mark of your brand. Like your face, it’s a symbol that everyone will associate with you and your work. From your personal website to social media channels, business cards or resume, your logo can be used in every context. Don’t have one? No problem. In just a few short steps, you can create your own logo to represent your personal brand. After answering a few questions about your brand, you’ll be presented with choices and then given the ability to customize your favorite option to your liking. Simply download your high-quality image files and use them across your branding assets, both online and offline. 11. Get a branded email address Sadly, an unprofessional email address is a major problem for 35% of employers . When communicating with clients, prospective employers, mentors and mentees, and other individuals in your professional life, you want to give off the most impressive appearance possible. For that to happen, a custom email address is an absolute must. This simply means placing your website’s domain as your email, for example info@joesconsulting.com, rather than a generic, or less professional joesconsulting@gmail.com. This small change will do wonders for your reputation, trust us. 12. Stay consistent Branding is an elusive process that requires time, energy, and commitment. Staying on top of your personal brand is equally important as creating it. The best part is, as you grow and evolve, so does your brand. Keep your personal brand consistent and make sure that any changes you make, you update across the board. Most importantly, stay true to your values, and your personal brand will follow suit. Potential drawbacks of personal branding The concept of personal branding to advance your career, or to market yourself via social media, is not without its drawbacks and potential criticisms. Some of the main ones to surface in recent years include, Superficiality. One criticism of personal branding is that it can encourage individuals to focus too much on their external image and presentation, rather than their actual skills, knowledge, and achievements. This can lead to a superficial and insincere approach to self-promotion, which may not be authentic or sustainable in the long run. Self-promotion . Another criticism of personal branding is that it may promote a culture of self-promotion, where individuals prioritize their own interests over those of an organization or even society. This can lead to a lack of collaboration and cooperation not just amongst colleagues but wider groups of people too. Pressure to conform . Personal branding can also create pressure for individuals to conform to certain stereotypes or expectations in order to fit in with their desired image or niche. This can limit creativity and individuality, and may discourage people from exploring new areas or taking risks outside of their established personal brand. It may also lead to a rise in not feeling confident enough, and lead to undue pressure to conform to a certain ideal.

Bring your inspiration to life with a Wix website →   When creating email marketing campaigns , newsletters are one of the most effective ways to connect your business with your audience. That's because email newsletters can help nurture customers, build brand loyalty and drive traffic and conversions when you create a website . In order to reap the benefits of your newsletter, your emails need to be engaging, insightful and visually appealing. It might seem challenging to follow all these best practices in one email, but it can be done. In this article, we've gathered 16 outstanding newsletter examples for your inspiration. They've been categorized accordingly so that you can find the best example for your type of business and your specific marketing strategy . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR We chose these newsletter examples for their clear messaging, thoughtful layout and ability to build lasting audience engagement. Each one shows how a well-designed email can inform, inspire or convert—whether you're nurturing a community, promoting content or driving sales. Here’s what we looked for when choosing the examples: Clean layouts that are easy to scan and mobile-friendly Attention-grabbing subject lines and headlines On-brand visuals that support the message Clear CTAs that guide readers to take action What makes a great newsletter Feature Why it matters Clear subject line Boosts open rates and sets expectations Concise, valuable content Keeps readers engaged and delivers what they came for Scannable design Helps users quickly digest the information Visual branding Reinforces identity and builds trust Personalized tone Builds stronger connection with the audience Strong CTA Encourages the next step, from reading more to clicking through Mobile responsiveness Ensures readability across devices What each example brings to the table: Smart content strategy, from weekly roundups to product updates Personalized tone and voice that resonate with their audience Strong visual hierarchy and design consistency Value-driven content that keeps readers coming back According to Dor Cohen , Content Distribution Specialist for Wix.com, "The optimal newsletter frequency depends on your audience's preferences and engagement levels. Monitor metrics like open and click-through rates to find the sweet spot - too often can lead to burnout, while too infrequent may cause loss of interest. A/B test different variables and adjust based on what maximizes readership and conversions." Best newsletter examples: Skillshare John Lewis MiMOKO Allplants Resy We Are Travel Girls Foreign Policy Design Group AIGA Design WeTransfer HubSpot Wix Blog Ando Deakin University Tech Will Save Us Passion City Church Ritual Holiday newsletter examples 01. Skillshare Subject line: Honoring Juneteenth Online learning community Skillshare celebrates Juneteenth, an annual holiday commemorating the end of slavery in the United States. In its newsletter, the company interviews its own Black artists and creators and shares their stories about what Juneteenth means to them. Readers of the email newsletter received compelling images and powerful quotes that brought this complex topic to life. We believe this is a strong newsletter example because Skillshare successfully connects a historical moment to its own users in a unique and engaging way. Why this newsletter example works: Ties a national holiday back to their business Showcases users in an effective way Incorporates interviews and quotes Image source: reallygoodemails.com 02. John Lewis Subject line: Perfect gifts for Mother's Day Mother's Day is a big holiday, especially for retail brands. As a business owner, or someone starting a business , you’ll need to know how to make your email newsletters stand out on this important day. Take John Lewis ’ email example as a model to base your next holiday campaign. Readers are greeted with a clear and concise Mother’s Day message in the subject line and an easy to find link to the company’s gift guide. The brand also uses storytelling to help promote its products. For example, there is an image of breakfast being served in bed, accompanied by a text about letting your mother enjoy her favorite morning treats in her new John Lewis pajamas. After all, people want to buy products with great stories associated with them. And this newsletter example perfectly carries out that concept. Why this newsletter example works: Has a clear subject line Adds value with a holiday shopping guide Uses narrative storytelling to drive interest in their products Image source: reallygoodemails.com Home decor newsletter example 03. MiMOKO Subject line: June newsletter + floral styling tips for beautiful home MiMOKO sells beautiful handmade ceramic planters and vases. Although the company is primarily an online store , MiMOKO does not merely focus on promoting products and sales in its newsletter. Instead, they use many high-quality photographs to give inspiration for the product’s use. In this newsletter example, you can find tips for styling tall vases, including using flower diversity, varying heights, and different forages in one vase. MiMOKO is able to introduce subscribers to new concepts relating to their products. Furthermore, their email helps solve a reader's pain point and puts the focus on the customer and not the business. Why this newsletter example works: Emphasizes on photographs, thus letting the “images speak for themselves” Offers helpful design tips that are embedded in the newsletter Solves a pain point and puts the customer first Image source: reallygoodemails.com Food and restaurant newsletter examples 04. Allplants Subject line: New Dish Alert! Tempeh Rendang Curry Instead of inviting users to open their wallets, the company opens its readers’ appetites with mouth-watering photos and detailed descriptions that foodies won’t be able to resist. A vegan food delivery service, Allplants ’ email newsletter is a great example to follow. With it, the company is able to update users about new dishes on offer, as well as ingredients and nutritional information. Allplants also hosts a giveaway campaign for its users on their next order. Using a free incentive, like a promotion code, can be a strategic way to get people to take immediate action on your newsletter. Why this newsletter example works: Writes descriptive text Uses a promotion code Creates strategic content Image source: reallygoodemails.com 05. Resy Subject line: New on the Resy At Home Hit List: Cassava, Miss Ollie’s, Z Zoul, and More Not all reservations are created equal, which is why Resy , a restaurant website , is on the mission to reinvent the way we book our reservations. In its newsletter, Resy cooks up a selection of 10 local restaurants it recommends that month. This list is displayed using an off-balance symmetry and different-sized numbers that culminate into a truly engaging experience. Furthermore, the newsletter content is accompanied by strong CTAs, displayed in a consistent blue font. Resy also drives people to download their mobile app with the large font that reads, “Don’t have the Resy App? Get instant access to the best restaurants.” Why this newsletter example works: Visual way to use numbers in a listicle Consistent and clear CTAs Drives users to download an app Image source: reallygoodemails.com Travel newsletter example 06. We Are Travel Girls Subject line: Wanderlust Wednesday (June 30th, 2021) We Are Travel Girls is a community that inspires, connects and empowers female travelers. Their newsletter below includes diverse and helpful content, including travel book recommendations, travel news and relevant product suggestions. As a best practice for newsletter layout, they’ve included numbers, images and clear CTAs. You’ll also want to consider ways to diversify your own newsletter content, where each section continually adds value for readers. We Are Travel Girls’ email subject line is always “Wanderlust Wednesday,” with the date added at the end. This is in reference to a day recognized in the online community in which people share travel tips, tricks and trips. The group strategically sends out its newsletter on this day. Can you think of a day of the week or month that your brand might be most relevant and take advantage of it? Why this newsletter example works: Diversifies content Beautiful layout and design Is sent on a relevant day of the week for its target audience Design newsletter examples 07. Foreign Policy Design Group Subject line: Foreign Policy Design: Memo By turning its newsletter into a memo, Foreign Policy Design’s marketing emails show to be artistic and undoubtedly creative. At the top of their email, they use a checklist, acting as a captivating teaser. Also, their typewriter font adds to their signature look. Keeping this in mind, consider adopting some consistent design in your campaigns that will enable users to immediately recognize your emails in their inbox. The group's layout isn't the only reason we included Foreign Policy Design in our newsletter examples. We also admire this newsletter's implementation of a survey as part of its email marketing strategy. Asking your readers directly what they want will help you create a tailor-made and relevant newsletter. As a result, you can expect higher open rates and better engagement. Why this newsletter example works: Uses a memo layout instead of the traditional newsletter format Has a consistent font and design to create its signature look Surveys its readers directly to improve content relevancy Subscribe to the Wix blog newsletter  for a weekly dose of web design tips and trends. Image source: reallygoodemails.com 08. AIGA Design Subject line: Big Data’s Biases, and the Artists and Designers Filling in the Blank Spots Professional association for design AIGA knows exactly who its audience is and speaks directly to them in its Eye on Design newsletter. The organization chooses a story from its website each week and highlights what makes it so exciting. In the email newsletter example we've chosen below, you can see how AIGA does an excellent job summarizing a complex article about big data. You'd think a piece written about such a topic would be dry or possibly daunting to follow in an email. However, by using clear headings, images to break up text, and even a quote excerpt, the whole article becomes exciting and easy to read. Another factor that stood out to us is that the whole newsletter consists of three: colors pink, black and white. This simplistic yet stylish email allows for a clear newsletter layout. Why this newsletter example works: Highlights a story each week Makes long-form content digestible Is simple and stylish Image source: reallygoodemails.com Technology newsletter example 09. WeTransfer Subject line: We say it best when we say nothing at all Sometimes it's good to think outside the box. WeTransfer's whole newsletter is image-based which makes a statement about the file-sharing app. Knowing its users are primarily designers and creators, this newsletter example is “eye candy” to them. We can learn that you do not have to be traditional in your email newsletters. In fact, going against the stream can help you stand out and send the right message. At the bottom, WeTransfer writes “bring your ideas to life,” and links to their products. They've thereby connected the dots between the newsletter's focus on art and its tool that allows you to share your creativity and files. Why this newsletter example works: Goes against the norm with an image only newsletter Knows its exact audience and caters to them Bridges between the newsletter and the company’s products Image source: reallygoodemails.com 10. HubSpot Subject line: I'd rather _______, than update my website. Updating your website can sometimes turn into a real headache—especially when your site’s due for a complete overhaul. HubSpot perfectly understands this and empathizes with website owners right off the bat in the subject line. Knowing the target audience’s primary pain points, HubSpot offers a quick solution—its CMS platform. This particular newsletter puts an emphasis on the CMS software’s ease of use and out-of-the-box optimization tools, which is exactly what HubSpot’s audience is most interested in. HubSpot also highlights what other companies managed to achieve with the platform with clear, quantifiable results further down the email. This aims to show readers what they can accomplish with the platforms, earn their trust, and let recipients set realistic expectations. The customer testimonial at the bottom further reinforces this effect. Why this newsletter example works: The subject line leaves to the imagination to get recipients engaged right away The primary CTA doesn’t push for a conversion right away—it drives readers to the CMS’s homepage, where they can learn more about the product. It successfully appeals to the target audience’s needs and pain points. image source: reallygoodemails.com Blog newsletter example 11. Wix Blog Subject line: The dos and don'ts of great logo design When you subscribe to the Wix Blog newsletter , you're updated with tips and guides across website design, business growth and marketing to help you succeed online. We assign themes to our weekly newsletters to help readers focus and go in-depth into a specific topic. We also support each niche topic using three closely related blog posts. Looking at the example of our logo-focused newsletter below, you can find one article about dos and don'ts of logos, a second one analyzing logo colors and a third post showcasing the best logos. On top of content depth, we also find it helpful to add a product link to the landing page where users can take action and begin their creation journey. In the case of our example, you can go directly to the logo maker from the Wix Blog newsletter to get started. Why this newsletter example works: Creates weekly newsletter themes that go in-depth into one topic Strong CTA’s for each blog post Includes a link to the end product to help readers get started Looking to learn how to make a blog ? Get started with our blog maker. Banking newsletter example 12. Ando Subject line: Your Account is Still Waiting While the color green might make you think of money, it also represents sustainability. In the case of Ando bank , the group is fighting climate change and wants clients to know that all its investments support green initiatives. Since a lot of thought goes into where we deposit our money, Ando is wise to include that as part of its mission: "Banking with purpose" and "Banking for a more sustainable tomorrow" to help build a brand that's authentic and generates trust. Additionally, Ando uses powerful repetition in its subheadings like "Banking for balance," "Banking with clarity," and "Bank with confidence." There is a good rhythmic feel to this text that also informs readers and establishes trust. Then, at the bottom comes the CTA "open my account" to convert the lead. Why this newsletter example works: Educates readers about the bank’s values and mission Is well-written content Uses strong CTAs to drive conversion Image source: reallygoodemails.com Education and school newsletter examples 13. Deakin University Subject line: Congratulations, you made it! Who said school newsletters have to be dull? Deakin University welcomes its accepted students with a celebratory greeting, "Congratulations, you made it!" The bright design sets the tone for an exciting future ahead upon opening the email. Each section in this newsletter example is sectioned off with a different neon color—courses in yellow, upcoming events in pink, scholarships in blue, and preferences in purple. This type of organization method greatly enhances the user experience and makes it effortless to find what you need. Why this newsletter example works: Friendly subject line Well organized color coding of categories Exemplifies that long newsletters can still be intuitive Image source: reallygoodemails.com 14. Tech Will Save Us Subject line: Prepare For The Future The subject line "prepare for the future" helps contextualize Tech Will Save Us ' newsletter. The education company promotes projects and games that help students prepare for future careers such as in AI, robotics and space travel. Tech Will Save Us uses cartoon images, boasting oversized typography and solid colors that make the email playful and engaging. There are sticker-like overlays such as a power voltage, pencils and stars that encompass an educational tone. Lastly, its included subscription prices make it easy for the reader to understand the different tiers that they can choose. The group also makes the wise choice to add pricing toward the bottom email, hoping to convert at the end of a user's scrolling journey. Why this newsletter example works: Contextualizes its mission Adds playful design and colors that align with the educational brand Incorporates subscription tiers in an effective way Image source: reallygoodemails.com Church newsletter example 15. Passion City Church Subject line: Watch "The Long Way Up" streaming on YouTube now! Passion City Church 's newsletter comes in bright colors, providing a happy and cheerful tone. In this newsletter example, the church starts by prompting new videos which are uploaded to its YouTube channel. You, too, can use a video maker to create engaging video content for your email campaigns. A church newsletter is also a great place to remind people of upcoming gatherings and important speakers. Passion City Church advertises its pastor series effectively with a CTA button where readers can learn more about him before the event. Just like Passion City Church, in your own newsletter, you’ll want to remind people of your church's gathering times and days. Why this newsletter example works: Uses an inviting visual language Promotes video content successfully Shares the church’s gathering times and upcoming speakers Image source: reallygoodemails.com Health and beauty newsletter example 16. Ritual Subject line: Hey, you're in! Multivitamin company Ritual is a good example of a company staying on brand throughout its email marketing efforts. If you go to its website, you can see the same font, colors, and logo present in Ritual’s newsletter, conveying a consistent professional look. Try to use the same visual language in your newsletter as you do in your website design . This email newsletter example has an engaging product image above the fold that is sure to pique visitors’ curiosity. It also informs readers about the company’s mission, promise and products. Ritual has kept each section to just a few sentences that educates without overwhelming the reader. Lastly, Ritual utilizes the bottom section of the newsletter to prompt readers to follow the company on social media. Driving people from their newsletter to their social media might have likely helped grow Ritual’s Instagram to 267,0000 followers, and counting. Why this newsletter example works: Shows consistency in design and colors that align with its website design Displays great use of a large image in the newsletter Offers a strategic way to gain social media followers Image source: reallygoodemails.com What is an email newsletter? An email newsletter is a regularly sent email that informs subscribers about the latest news and updates about a product or brand. It's a valuable tool for businesses to stay connected with their customers, promote new products and services and build brand awareness. Newsletters can be sent weekly, bi-weekly or monthly, depending on the frequency of updates and the preferences of the subscribers. They typically include a variety of content, such as: Company news:  Announcements about new products, services or initiatives Industry news:  Updates on trends and developments in the industry Thought leadership:  Articles and blog posts on relevant topics Promotions and discounts:  Special offers for subscribers Customer stories:  Case studies and testimonials from satisfied customers Newsletters are a great way to nurture relationships with customers and keep them engaged with your brand. They can also be a powerful tool for generating leads and driving sales. What makes a good newsletter? Before you make a newsletter , you should know what separates the good from the great. Here are some of the best practices to keep in mind as you craft your own newsletter: Set clear goals: We recommend you have a clear mission and message behind every newsletter . You can segment your email list based on goals set for certain groups, whether it's to generate awareness or drive sales. Segmentation is important because it helps you send the most relevant content in correlation to where the user is in their customer journey. Use a range of newsletter ideas:  To keep your readers’ attention, you can change up your content using different newsletter ideas . From success stories and listicles to guides, these types of content engage users so that they look forward to your next outreach. Be visual with your design:  Your newsletter design  should aim to be eye-catching and intriguing. The best newsletter examples include illustrations, photos or videos. Whichever you choose, your newsletter design needs to stand out. Include a CTA:  Incorporate a strong call to action (CTA) button somewhere in the newsletter that leads to a relevant business page. If you have not yet done so, creating a website will allow you to maximize your newsletter’s traffic, elaborate on your offer and best drive conversions. Keep it mobile-friendly: Since most emails will be read on a smartphone, you should make sure your newsletters are mobile-friendly. For instance, readers will only be able to see the first 30 characters of your subject line when opened on a phone. With this in mind, write your copy considering these space limitations. What are the elements of an email newsletter? An effective email newsletter blends engaging content with a visually appealing layout to capture subscribers' attention and convey the desired message. Here are the key elements of an email newsletter: Compelling subject line:  The subject line is the first impression your newsletter makes, so it should be clear, concise and attention-grabbing. Use strong verbs and relevant keywords to entice recipients to open the email. Preheader text:  The preheader text is a brief summary that appears below the subject line. It provides additional context and encourages readers to open the email. Keep it concise and informative, highlighting the main points of the newsletter. Header:  The header is the top section of the email newsletter, typically featuring your brand logo and establishing a consistent visual identity. Use a clean and professional design that aligns with your brand aesthetic. Hero image:  The hero image is a large, visually striking image that captures the essence of the newsletter. Choose a high-quality, relevant image that sets the tone for the content. Content sections:  Divide the newsletter into clear and distinct sections, each focused on a specific topic or theme. Use clear headings and subheadings to guide readers through the content. Body copy:  The body copy is the main text of the newsletter, where you deliver your message. Keep it concise, informative and engaging. Use a clear and readable font, and break up the text with bullet points, numbered lists or short paragraphs. Call-to-action (CTA):  The call-to-action is a prominent button or link that tells readers what you want them to do next. Use clear and actionable language, such as "Shop Now," "Sign Up" or "Learn More." Unsubscribe link:  Include an unsubscribe link at the bottom of the newsletter, allowing subscribers to opt out if they no longer wish to receive your emails. This is required by law and demonstrates respect for your audience. Footer:  The footer provides additional information about your company, such as contact details, social media links and copyright information. Keep it concise and professional. Remember that the layout of your email newsletter should be visually appealing and easy to navigate. Use a consistent color scheme, ample white space and a responsive design that adapts to different screen sizes. How to make a newsletter Creating an engaging and effective newsletter involves planning, designing and writing content that resonates with your target audience. Here's a step-by-step guide to crafting a compelling newsletter: 1. Define your goals and audience Start by clearly defining the purpose of your newsletter. What do you want to achieve with it? Are you aiming to inform, educate, promote or simply connect with your subscribers? Once you have a clear goal, identify your target audience. Who are you trying to reach with your newsletter? Understanding their interests, preferences and online behavior will help you tailor your content effectively. 2. Choose an email marketing platform Select an email marketing platform that aligns with your needs and budget and that provides tools to manage your email list and analyze campaign performance. Wix Email Marketing is a built-in email marketing platform that seamlessly integrates with your website. It offers a user-friendly drag-and-drop editor, a variety of designer-made templates and advanced data analytics to help you create, send and track email campaigns effectively. 3. Design a visually appealing template The layout and design of your newsletter play a crucial role in capturing attention and conveying your message effectively. Choose a template that matches your brand identity and use visuals strategically. Consider using high-quality images, consistent branding elements and a clear hierarchy to guide readers through the content. 4. Craft compelling subject lines and preheader text The subject line is the first impression your newsletter makes, so it's critical to craft a concise, attention-grabbing line that entices recipients to open the email. Use strong verbs, relevant keywords and a sense of urgency to pique curiosity. The preheader text provides additional context and encourages readers to open the email. Keep it concise and informative, highlighting the main points of the newsletter. 5. Write engaging and informative content The content of your newsletter should be informative, valuable and relevant to your target audience. Use clear and concise language, break up text with bullet points or numbered lists and personalize the content whenever possible. Include a mix of content formats, such as articles, blog posts, tips, customer stories and event announcements. 6. Incorporate a clear call-to-action Every newsletter should have a clear call-to-action (CTA) that tells readers what you want them to do next. Whether it's visiting your website, signing up for a webinar or making a purchase, make your CTA prominent, easy to find and actionable. Use strong verbs and enticing language to encourage clicks. 7. Proofread and test your newsletter Before sending your newsletter, thoroughly proofread the text for any grammatical errors or typos. Ensure that all links are working correctly and that your newsletter displays well across different email clients and devices. Consider sending test emails to yourself or colleagues to check the overall look and feel. 8. Send and track your newsletter Once your newsletter is ready, schedule it to send at a time when your audience is most likely to be engaged. Use email marketing platform analytics to track open rates, click-through rates and unsubscribe rates. Analyze this data to identify what resonates with your audience and make adjustments to future newsletters. 9. Continuously improve and adapt Newsletter marketing is an ongoing process, so it's essential to continually monitor your results and adapt your strategy accordingly. Gather feedback from subscribers, experiment with different content formats and CTAs and stay updated on email marketing trends to keep your newsletters fresh, engaging and effective. Thank you, Really Good Emails , for providing some of the images for the newsletter examples in this article. Newsletter examples FAQ What is a good opening sentences for a newsletter that works? A great opening sentence for a newsletter should grab the readers attention and want them looking for more. Here are some examples: Ever wondered how to [insert relevant topic]? Get ready for [benefit] with our latest tips! Don't miss out! This week only, [special offer]. Hey [name], let's talk about [topic]. The future of [industry] is here, and it's exciting! Remember to tailor your opening sentence to your target audience and the newsletter's content. What's an effective newsletter format? Clear subject line : Intriguing and relevant to content. Eye-catching header: Branded and visually appealing. Concise content: Easy to read with bullet points, headings and white space. Call to action: Clear instructions for what to do next. Footer : Unsubscribe link, contact info and social media links. How do I encourage subscribers to engage with my newsletter? Consider incorporating interactive elements like polls, surveys or personalized content to can boost engagement. Encouraging feedback and making it easy for readers to share the newsletter also helps — examples include setting challenges, asking subscribers to share a newsletter with 5 friends in order to quality for a giveaway prize. What are some common mistakes to avoid with my newsletter? Resist the urge to send overly promotional content, establish a consistent but not overwhelming sending schedule and don't neglect mobile optimization.

Trends come and go faster than ever these days, and it can be tough to keep up. Web design is no exception—what’s fresh today might feel outdated tomorrow. That’s why Wix created an internal Trend Library. This resource helps our designers stay updated on the latest trends, making sure our templates and design strategies are always a step ahead. To help you stay ahead in this ever-changing landscape, we’re bringing you insights from Trend Library content strategist Michelle Klein. For every modern website design trend we explore, we’ll highlight a Wix user who’s nailed it. These examples aren’t just great designs—they’re packed with inspiration to fuel your own projects. Stick with us to learn how to make a website  that stands out in today’s trends.. Ready to venture into modern website design? Wix’s  website builder  has just about all the tools you need. TL;DR: modern website design examples These modern website designs reflect the thoughtful trends, clean layouts, subtle animations and smart design choices to inspire your next project. Web design trend What it brings to your website Clean, minimal layout Keeps things clear, calm and focused for your visitors Bold typography Makes your message stand out with personality and impact Responsive design Looks great on every screen—from phones to desktops Micro-interactions Adds little moments of delight that guide and engage Consistent color palette Builds trust and brand recognition through cohesive color choices Custom visuals & 3D elements Brings depth and uniqueness to your layout with modern graphics Sticky nav & smart menus Makes it easy to explore without getting lost Interactive storytelling Turns scrolling into an experience with design that tells a story Background or hero video Instantly captures attention and adds movement that tells your story visually 12 modern website design examples Below you’ll find 13 modern website design examples with aspects that you should consider incorporating into your digital design  language. Each example is a live site created on Wix. Mango Marketing Cami Ferreol Zhoosh DA Creative Daniel Aristizabal Dopple Press AST & Partners Sharon Radisch Tiff Cruz Kode With Klossy Noah Demeuldre The New Denim Project 01. Mango Marketing: dopamine-boosting colors Give your website visitors a dopamine fix with an explosive website color scheme . While dopamine-boosting color palettes consisting of bold colors have made their way from the runways to our closets, they’re also making a splash on the web. Take inspiration from Mango Marketing , a digital marketing agency with a website that’s drenched in a vibrant orange. From the firm’s logo to the image in the hero fold, just about every element on the site features this cheerful color, which is reminiscent of the agency’s namesake fruit. Give your site visitors a boost with this colorful canned drink store website template . 02. Cami Ferreol: elegance in motion Cami Ferreol's website is a bold, vibrant example of modern web design that perfectly reflects her identity as a graphic designer, visual storyteller and strategist. The homepage instantly grabs attention with its playful intro: “I am Cami and I am:” followed by rotating words like “designer,” “strategist” and “creative.” It’s a fun, interactive way to highlight her many talents. The site’s design uses bold color blocks in bright, lively hues, giving it an energetic vibe while keeping everything organized and easy to navigate. Subtle animations and high-quality visuals flow seamlessly throughout with animated images in the projects section adding a creative, interactive touch. The typography is modern and bold. The clean layout paired with dynamic elements and visuals creates a fun yet professional experience. Learn more: What is web design? Tip: Make your services pop with 3D design elements Let’s say you’re making a website for a marketing agency. Instead of illustrating your services with photographs or two-dimensional icons like every other marketing firm, use three-dimensional-appearing icons to make your website stand out. You could find an icon of a 3D camera to represent your photography services or a 3D pencil for your copywriting services. If you’re interested in adding a 3D moving element, use Wix’s transparent video  tool to add this type of motion to your site. If you don’t have the time or skills to design 3D graphics, find some in Wix’s Media Manager  or commission them from a graphic designer .  Give your online business some dimensionality with this gaming company website template . 03. ZHOOSH: dynamic animation Website and branding agency ZHOOSH  has crafted a homepage bursting with personality and movement. Color-shifting buttons, subtle animations and engaging interactions all work together to invite exploration. From the bold tagline to seamless transitions, every element reflects ZHOOSH’s commitment to creativity and innovation. The design strikes a perfect balance with strong typography and thoughtful animations offering a fresh, modern take on web design. Web animation  can transform your website, adding interactivity and engaging visitors as they click, scroll, or hover. Movement naturally draws the eye, helping you build an attention-grabbing website . Here are some creative ways to make the most of animations: Hover effects:  Add subtle touches like color or size changes to buttons, images or text when hovered. Parallax scrolling:  Create a sense of depth by making background images move slower than the content in the foreground. Scroll animations:  Animate elements into view as users scroll down your page. Entrance effects:  Use animations like slide, fade or zoom to introduce elements as your page loads. All of these features are available in the Wix Editor, making it easy to take your site to the next level. Just remember to use animations thoughtfully to keep your site running smoothly. Take advantage of this marketing webinar website template’s  dynamic animation. 04. DA Creative: tomorrow-world aesthetics DA Creative Design's website is a sleek and modern representation of a no-limits branding agency based in New York City. The colorful, chromatic spinning elements in the website header and footer evoke futuristic, sci-fi shapes that hint at the agency’s forward-thinking approach to their work. Thin ellipses on the page look like Saturn’s rings and add to the space-age feel of the website. The layout keeps things simple and clear. A monochromatic color scheme combined with bold typography gives it a clean modern feel while high-quality visuals and mockups bring it to life. Right from the homepage, scrolling text animations grab attention, highlighting services like branding, web design, video editing and social media strategy. It's all about creating a sleek professional vibe that feels fresh. Use this marketing webinar modern website design template  to give your site a tomorrow-world twist. 05. Daniel Aristizabal: organized chaos Art director Daniel Aristizabal’s  website is a joyful homage to rule-breaking. It features three animations that simultaneously vie for your attention, playfully disregarding the standard rule of visual hierarchy. Elements seemingly overlap and compete, creating a dynamic, lively experience.  The static image positioned above the fold  in the top right corner accentuates this approach, floating independently—almost as if it's an afterthought, challenging the norm of deliberate placement and balance. This design not only captures attention but also celebrates the freedom and creativity now flourishing in modern web design. To truly craft a modern website, it's time to let go of conventional design principles and embrace a more expressive approach. Michelle advocates for a bold departure from the neatly organized layouts of the past, suggesting we lean into the inherent messiness of human nature and its imperfections. “We’ve made a true departure from neat organization, embracing real human nature and its many flaws,” she says. “This mess has a positive effect, liberating designers from old norms of art direction and allowing for freer expression.” With this fashion designer website template , you can make your online home a site to see.  06. Dopple Press: retro vibes Retro vibes are front-and-center on printing studio Dopple Press’s  website. A playful, anthropomorphic theme carries from the man-in-the-moon-like menu icon to the pink mascot to the animated printer below the fold. This website also features funky 60s and 70s design elements, like peace signs, chunky fonts and amorphous blobs. “1930s-inspired cartoon elements are back in style, adding a nostalgic, playful and human-like quality to inanimate objects,” notes Michelle.   The site is even home to a throwback from the days of Clippy, the Word assistant. On Microsoft Word, you could click on Clippy to get help. Dopple’s website pays homage to Clippy by instructing visitors to click the paper clip icon to request assistance. Clicking on the icon launches the visitor’s email service. Sometimes modern website design is all about what’s new. Other times, it borrows from the past. “Design has followed current events in its reverse direction,” says Michelle. “The 70s, 90s and 2000s will continue to provide uplifting inspiration, while the rebellious 80s and a darker medieval period will grow in popularity.”  Michelle recommends experimenting with VHS video styles, medieval fonts, grunge motifs and pixelation. These low-resolution elements and effects remind us of simpler times. “Until now a visual element to be avoided, pixelation is gaining popularity in images, fonts and even clothing,” says Michelle. “Fueled by internet nostalgia and inspired by AI tools and the metaverse, it reflects a deliberately low-tech aesthetic amid a rapidly progressing digital world.” This fintech webinar modern website design template  offers the nostalgic vibe you’re itching for. 07. AST & Partners: dark mode AST & Partners’s  website is easy on the eyes, literally and figuratively. The design agency built its online home on a black background with white text. Dark mode helps colorful visual elements come alive in the foreground and keeps the focus on the portfolio text.  Dark mode, now common on smartphones, browsers, and websites, pairs dark backgrounds with light text for a sleek look and practical benefits: Reduced eye strain : Less bright light makes screens easier on the eyes, especially in low-light settings, reducing eye fatigue . Energy efficiency : Saves power on OLED/AMOLED devices, potentially extending battery life . Content focus : Dark backgrounds make text, images, and multimedia pop. Accessibility : Improves readability for users with visual impairments or light sensitivity. Step over to the dark side with this product landing page website template . 08. Sharon Radisch: modular grids Depending on the effect that you want to create, grids can either create unity or hierarchy among website elements. Artist Sharon Radisch  achieves both by using a uniform grid on her portfolio site; the grid highlights her specialities as an artist (spanning industries like fashion and still life, jewelry and more) without overemphasizing one industry over another. However, Sharon uses pops of color to draw visitors’ eyes to particular blocks.  While many web design trends  come and go, grids are a staple of modern website design. Their longevity is a testament to the enduring power of structured layouts in the digital age.  That being said, Michelle has noticed a slight variation on grids that has emerged on the scene: modular grids. Modular grids divide a page into uniformly sized boxes, which creates an organized structure for arranging content. “Breaking up sites into Bento Box-like sections impacts everything in the design, from the grid and layout to the visual language and colors,” she says. “This method is neatly organized with minimal spacing in between, but also incorporates playful elements like slightly rounded corners and refreshing color combinations.” Get your business on the grid with this wedding planner modern website design template . 09. Tiff Cruz: expressive typography While a picture is worth a thousand words, sometimes you want website visitors to focus on just a few words. Bold, expressive typography is popping up all over the web, according to Michelle. When you land on Tiff Cruz’s  website, you can’t help but notice her name, which stands out in a large, funky, cream-colored serif font against a stark black background. This design makes her name unforgettable, reinforcing her personal brand. “Designers are going bigger than ever before, with over-the-top, XXL titles that often take over a third of the screen,” says Michelle. “In a world where attention is fleeting, these titles make it impossible for us to look away.” Incorporate this trend by welcoming visitors with a large, showy website header  that leaves an impression. This trick is particularly useful on business websites that are more informational and lack visual elements. Eager to try this big trend? Give this home goods website template  a spin. 10. Kode With Klossy: edgy navigation Check out supermodel-founded coding program Kode With Klossy’s  inventive menu for modern website design inspiration. Clicking the pink and green bars on the top left of the website triggers a chartreuse-colored menu to roll in and take up the whole screen. The two bars twist until they turn into an “X,” which you can use to close the menu.  This full-screen menu focuses your attention on where to go next. Each option is labeled and accompanied by a unique icon. When you hover over an icon, the icon turns a dark green that matches the background of the homepage. This interactivity supports the navigational experience by highlighting where visitors are about to go next. Your website’s navigation menus need to be intuitive so visitors can easily get from one page to the next. But just because navigation is practical doesn’t mean it can’t also be beautiful. Modern websites call for edgy, interesting navigation. Think beyond utility when designing a website —without sacrificing it—and make your menus and website footers  captivating design features. Try out Wix’s mega menu  feature or use the lightbox element to create a full screen pop-up menu . 11. Noah Demeuldre - homepage video Noah Demeuldre’s website takes a bold approach by making video the star of the show. Each project kicks off with high-quality video previews in slick, full-screen layouts that instantly draw you in. The motion adds energy and emotion, making every piece feel alive. By leaning into video, the site nails modern design trends, using dynamic content to grab attention and keep you hooked. Did you know people remember 95% of a message  when they see it in a video compared to just 10% when reading? Adding a homepage video can make your website not only more memorable but also way more engaging. Homepage videos create an instant connection, set the tone for your site and add a modern, polished look that grabs attention and keeps visitors hooked. Ready to flex your directing chops? Wixel Video Maker  makes video production accessible.  Say hello to scrollytelling—a design trend that turns basic scrolling into an interactive story. Add movement to your site and transform the way visitors experience your content. Try these scrolling effects  with the Wix Editor: Parallax scrolling:  The background shifts as you scroll. Scroll-triggered animations:  Animations pop up as you scroll, while everything else stays still. Horizontal scrolling:  The page moves sideways instead of up and down. Long scrolling:  A single page scrolls for an extended period. Infinite scrolling:  The page loops back to the top for endless exploration. Get moving with this creative director modern website design template , which is chock full of scroll effects. 12. The New Denim Project: austerity Textile company The New Denim Project’s  website is a masterpiece of minimalist web design . The site embraces the white in white space by placing ample room between each section and using white to provide a visual respite for visitors and make denim-colored elements stand out.  Functionality and minimalistic aesthetics are the name of the game when it comes to this element of modern website design. With fewer distractions, the most relevant elements stand out on a clean, simplistic website, making them easier for visitors to find.  This style embraces negative space (more commonly known as white space ) to put the content front and center, making sure the main message doesn’t get lost. Austerity can also be a nice reprieve for viewers who are so often bombarded by visuals. Another way to implement austerity on your website is to embrace classic symmetrical   website layouts.  Symmetry ensures that your content is broken up in a clean and organized structure. Experiment with the following layouts for a modern website design: Card-based layouts : This layout displays images and other content in bite-sized rectangles, making it ideal for portfolio websites . Slightly resembling a collage, this layout is simple to navigate and stays consistent across screens. Split-screen layouts : This interface layout divides the homepage into two or more vertical parts, creating a quick navigation experience when one half of the page is dedicated to the menu and the other half to primary content. Make this austere branding portfolio website template  your own. What makes a modern website desig n Modern website design is a balance of form and function—clear, fast and visually compelling. It focuses on user experience while staying current with evolving tech and aesthetic trends. Below are the key elements that define this style today, along with why they matter. Minimalist layouts with purpose Minimalism in web design isn’t about stripping everything away—it’s about focusing on clarity and usability. By cutting out distractions and reducing visual clutter, minimalist designs make it easier for users to navigate and find what they need. Clean layouts highlight what matters most, like a product or important message, without overwhelming the viewer. This approach also boosts page speed, helping lower bounce rates and improve search rankings. Thoughtful use of white space gives content room to breathe, creating a sense of elegance and focus. Bold, expressive typography Modern websites rely on typography to share information and connect with users on a deeper level. Bold, high-contrast headlines instantly grab attention, while smart font pairings bring personality and structure. A luxury brand might choose elegant serif fonts for a sophisticated edge, while a startup could opt for sleek sans-serifs to keep things modern and fresh. Typographic hierarchy, like varying font sizes and weights, guides users seamlessly through content without overloading the design. Accessible, readable text across all devices ensures a better experience for everyone, including those with visual impairments. Subtle animations and microinteractions Web animations are a game-changer for user experience, adding clarity and a touch of delight to interactions. A simple microinteraction—like a form input shaking when left blank or a heart icon pulsing after a click—lets users know their actions are registered. It cuts down on confusion and keeps them engaged. Scroll-triggered animations, on the other hand, guide attention to specific sections and create a natural flow, turning content into a more dynamic experience. When used thoughtfully, these subtle movements make a site feel polished, professional and more enjoyable to explore. Mobile-first and responsive design Mobile-first design ensures that your content loads quickly, fits naturally within a user’s thumb zone and eliminates unnecessary clutter that might overwhelm a phone interface. Responsive design makes sure your website looks great and works smoothly on any device—phones, tablets, laptops, or big monitors. It adapts automatically, so users get the best experience without lifting a finger. Plus, mobile-friendly pages rank higher in search engines and boost conversions. Pro tip : Start with easy-to-use free web templates to build a mobile-friendly site that looks great Performance and accessibility built-in If your website takes more than three seconds to load, you could lose a big chunk of your visitors. Simple fixes like compressing images, deferring scripts and using modern frameworks like Next.js or Astro can make a huge difference. But speed isn’t everything. Your site also needs to work for everyone. That means designing with screen readers in mind, ensuring color contrast for better readability, using semantic HTML for smooth navigation and testing keyboard functionality. Branded visuals and media Modern websites rely on custom visuals—original photos, illustrations and short videos—to strengthen brand identity and keep users engaged. By moving away from generic stock images, brands create media that fits their color palette, tone and layout, building recognition and making every page feel intentional and trustworthy. Today’s visuals are also built for speed. Designers use lightweight formats like WebP, SVG and Lottie paired with lazy loading and responsive sizing to keep load times fast on any device. Motion adds a thoughtful touch, with hover effects, scroll-triggered animations and interactive elements bringing depth without pulling focus from the content. Scannable content structure Most people don’t read websites word-for-word—they scan. That’s why modern web design focuses on breaking content into easy-to-read sections with clear headings, short paragraphs, bullet points and visual cues. Smart use of typography, spacing and alignment creates a natural flow, helping users find what they’re looking for quickly. Today’s websites rely on bold headlines, quotes, icons and content cards to make scanning easy. This makes the experience better for visitors and helps search engines and AI tools understand your content so it ranks higher. Sticky and simplified navigation Modern websites often feature sticky headers that stay visible as you scroll, keeping pages or actions within easy reach. Progress-aware navigation is also gaining traction, highlighting the current section or shrinking headers to free up space. Thoughtful use of hamburger menus, slide-out panels and mega menus—especially on mobile—helps simplify the user experience. The goal is to reduce friction: fewer menu items, clearer labels and smoother transitions. Personalized and dynamic content Instead of showing the same static content to everyone, modern sites adapt based on location, behavior, time, or user preferences. Think of an ecommerce homepage that highlights products you recently browsed or a SaaS site that changes its headline depending on where you came from. This kind of personalization makes content more relevant, reduces user effort and boosts engagement. With tools like headless CMS platforms, user data tracking and AI, creating dynamic content is easier than ever. Modern website design examples FAQ What is modern website design? Modern website design combines visual clarity with smooth functionality. It favors clean layouts, bold typography, intuitive navigation and responsive structure. The focus is on both form and performance—design that looks good and works fast. Why should I look at modern website design examples? Examples are a shortcut to inspiration and clarity. They show what’s possible visually—and what actually works—based on real brands and businesses. Studying them helps you avoid clichés and apply trends in a way that fits your goals. What industries use modern web design? Every industry can benefit from modern design—from tech and fashion to law firms and nonprofits. Clean visuals, mobile-first design and intuitive UX aren’t style choices—they’re competitive necessities. It’s less about what you do, and more about how clearly you present it. How can I make my website look modern? Start with simplicity: limit your color palette, use generous white space and choose readable fonts. Then add subtle animation, sharp images and a layout that adapts smoothly to any screen. Tools like Wix’s AI website builder can help you do all this in minutes. What does an outdated website look like? Outdated websites often have cluttered layouts, tiny fonts, slow load times and awkward mobile views. Flashy banners, low-res images and inconsistent design scream “stuck in the past.” They can make even a great product or service feel untrustworthy.

From snail mail to email marketing and from flyers to banner ads - we've experienced a full evolution in marketing and the technology that goes hand in hand with it. Today, a lot of monotonous marketing tasks are simplified and automated. This means that after you create a website , you'll be at a fork to choose from dozens of marketing tools , such as those provided by Wix, to make your business most efficient. Since the list of invaluable digital marketing tools is far from short, in this article, we've gathered the 40 best marketing tools you can use to maximize your digital small business marketing efforts. What are marketing tools? Marketing tools are technologies that companies can leverage to promote their products, goods and services. Most businesses use several different types of technologies for different purposes, such as analytics, improving customer acquisition cost advertising or even social media marketing. It’s essential that you are set up for success when starting or growing your business, and digital marketing software can help you automate and manage many of the time-consuming manual tasks. By doing so, you’re free to focus on the most crucial parts of scaling your business. Best marketing tools Email marketing and lead nurturing tools Social media marketing tool Website analytics and data reporting tools CRM software Website testing Lead capture and conversion business marketing tools Advertising programs Video marketing tools Content creation platforms Communication and collaboration systems Search Engine Optimization (SEO) tools Digital asset management Customer service Productivity and project management software Blogging tools Email marketing and lead nurturing tools 01 . Email Marketing by Wix With the assistance of powerful email marketing campaigns, you can connect with your audience in a meaningful way. Email Marketing by Wix allows you to create beautiful mobile-optimized emails based on customizable designer-made templates. You can let users know of your online store discounts, events or add value with personalized automated emails, including the contact's name. To optimize these email campaigns, you will have access to your open and delivery rates, clicks and engagement, so you know exactly which type of content your audience best responds to. A tip to send you off with is to make sure you build trust by using a professional email address with a custom domain name . 02. Mailchimp Mailchimp uses marketing automation to enable you to reach the right person at the right time. By curating a path for each customer, you can have different rules like branching points and delays that deliver relevant messages. The platform recommends automated emails as opposed to bulk emails, reporting a 93% increase in open rates and a 174% increase in click rates when using this type of marketing tool. Mailchimp also provides triggering emails like password recoveries or signup confirmation to assist customers when they need it. Pro tip: Connect your website directly to Mailchimp and streamline your marketing efforts and email campaigns. 03. Marketo Marketo has a full suite of digital marketing solutions aimed to nurture your leads and customers. If your business has a sales team, Marketo is known to increase sales productivity with their inbound and outbound marketing engagements. This platform allows you to give reps a prioritized list of the highest-scoring leads to more effectively and consistently improve their sales performance. Another benefit of Marketo is that they have over 500 integration partners, so you can avoid connectivity challenges and enrich your data environment. Social media marketing tools 04. Buffer Authentic engagement is key for an effective social media marketing strategy . Platforms such as Buffer let you publish, analyze and engage all in one platform. From a single dashboard, you can plan your content for Instagram, Facebook, Twitter, Pinterest and LinkedIn. Their platform allows you to work together with your team to plan, preview and schedule your upcoming campaigns. Using Buffer also lets you reply to comments, prioritize important social media conversations, and even get alerted about negative sentiment reactions, so you are always in the know and on top of your social media game. 05. Hootsuite Hootsuite empowers its users to connect with their audience by keeping an eye on the latest social conversations and trends. They even let you know when you've been mentioned by brand name, even if a social user did not tag your handle in the post, which is great for staying on top of timely mentions and buzz happening around you. The platform’s social analytics easily tell you what is working so you can do more of it. By seeing the data for each post you can create better content in the future that your followers and potential customers will love. 06. Iconosquare If you're all about making data-driven decisions, Iconosquare will give you peace of mind when it comes to your social media marketing. As their new slogan says, “Make your life as a social media marketer way easier.” When promoting content in the form of ads, Iconosquare can integrate with it and provide you with analytics on those paid campaigns. Furthermore, their actionable analytics let you visualize the metrics that are most important to you. Another great aspect of this program is that there is a multi-profile management ability, which lets you manage multiple brands and companies' accounts in one dashboard. This advanced feature is especially valuable for digital marketing agencies and freelancers working with several clients. Iconosquare offers scheduling of posts and videos for Instagram, Facebook, Twitter, and LinkedIn content via the publishing feature, and the ability to “spy” on your competitors strategies and market with the benchmark competitor tool. Website analytics and data reporting tools 07. Wix Analytics Wix Analytics is one of the most crucial Wix marketing tools available for getting information about your website. Every published Wix website has Wix analytics built into the dashboard. There, you can track your traffic and understand where your visitors come from, which days and time are most popular and see where on your site they spend the most time. An extra benefit of the system is that you can get to know your customers and understand how they are growing over time. Additionally, Wix Analytics offers you personalized suggestions based on your site’s performance, with specific actionable items to boost traffic and engage with visitors. 08. Google Analytics When it comes to analyzing data for your business in one place, Google Analytics has the digital offerings you need. What differentiates this product is that it gives you access to Google's unique insights and machine learning capabilities. Among other things, you’ll be able to set up conversion modeling, run behavior reports and conduct data visualization. Other platforms by Google that can also be great for making marketing decisions are Google Search Console , used for understanding your site's search traffic, and Google Trends , one of the best web analytics tools available in the market. 09. Kissmetrics Marketing analytics is the specialty of Kissmetrics. Their online solutions are split between SAAS businesses and e-commerce companies. What sets Kissmetrics apart is that their data is less focused on sessions and is tied to a real person, allowing you to track a user's full customer journey across devices and discover their drop-off points on your site. If you want to know which features on your site are the most valuable, this software will also permit you to do exactly that. CRM software and digital marketing tools 10. CRM by Wix No digital marketing toolset is complete without a CRM. What is a CRM? You might ask. CRM stands for customer relationship management, which helps you manage your company's relationships with existing customers and potential customers. Wix allows you to capture leads and convert them into customers by streamlining your workflow. You can use it to track leads and set priorities to follow up with so that you never miss a lead or a chance for you to connect with your customers. The goal is to allow you to build lasting relationships, which can be done with live chat, forms, landing pages, inbox, contacts, automations and a lot more. 11. Hubspot CRM The main goal of HubSpot's CRM is to grow and nurture your database. Their different online products offer professional-looking landing pages that the CRM will automatically enrich and track each contact once a lead is submitted. Furthermore, their bulk emails can get personalized from the contact data based on your CRM. Once you review the analytics of how they interacted with the campaign, you can track trends and drive more conversions. 12. Salesforce CRM From pipeline and opportunity management to marketing automation and help-desk solutions, Salesforce aims to offer the CRM solutions every business needs. Their products and offerings vary and can be customized for different business sizes. For example, it’s been reported that their small business solutions can scale customer growth by 27% and boost customer satisfaction by 42% . Salesforce CRM lets you keep track of every interaction, the ones that have already happened or need to happen. The software allows you to filter the contacts in your database to find the ideal prospects and decision-makers within a company. By speaking to the right people, you can get more leads. Learn more: Small business marketing Website testing and auditing tools 13. Optimizely Having a good digital site experience is a top priority for marketers. With this in mind, Optimizely created software that provides the means to run better experiments across both frontend layouts and backend logic. Their digital marketing tool gives you real-time web testing data so you can make confident adoptions to your business website . A reason to run these types of tests is so you can move and experiment with key parts of your site and optimize for the best performance. 14. Visual Website Optimizer (VWO) Visual Website Optimizer is there to empower your online performance with A/B testing experimentation designed for growing your business. They pride themselves on measuring the impact of their tests by aggregating metrics such as leading and lagging indicators that can stop bad experiments early on. Furthermore, VWO's software is friendly for both technical and non-technical marketers, allowing you to launch new experiments in minutes that combine different modes of experimentation. Once you've got some tests under your belt, manage your experiment pipeline in a centralized place. There, all your co-workers can also get access to the status of the tests. 15. Hotjar Several Wix marketing integrations such as Hotjar are available to you as a user. Simply go to the app market to add it to your site. But why do so? With the power of Hotjar, you can easily understand how users experience your website through heatmaps and behavior analytics. Heatmaps allow you to visualize user behavior as they show you where users click, move and scroll on your page. Through these insights, you can see what elements attract attention and where users' attention drops and use this data to run A/B tests and observe behavior changes based on your experiments. Lead capture and conversion business marketing tools 16. Lead Capture by Wix Wix users who use lead capture solutions get up to 20 times more leads . With this Lead Capture tool, you'll gain access to numerous ways to capture leads on your website. You can let visitors reach out to you with the help of a form builder where they can get in touch, subscribe and stay informed. You can also engage visitors and close deals with live chat that lets you communicate with visitors in real-time. By giving instant answers to your visitors, they can more likely turn into customers. Combining Wix's Lead Capture with the landing page builder will let you publish pages such as events, webinars or ad campaigns and ensure they're a success. 17. Unbounce Landing pages are essential marketing tools as they can fine-tune the conversion paths and simplify workflows for marketers. Instead of leaving visitors to wander around your site, they can stay on a page tailored to your promotion or product with no exit path. Unbounce’s goal is to enable you to make the most out of your landing pages. To ensure you're maximizing each landing page's potential, Unbounce has built-in features such as two-step opt-in forms, custom thank you messages, redirects and gated content. Advertising programs 18. AdRoll Is it your priority to find more customers for your online store? Then this next marketing tool is for you. AdRoll uses sophisticated audience targeting to enable you to identify those most likely to become repeat buyers and gets in front of them with your ads. You can get your message to a specific demographic but also target them based on interests and hobbies. But that is just the start. AdRoll also lets you target by context and lookalikes. After you get in front of the right audience and bring leads to your site, the platform has other relationship-building software and features available, including rich analytics and email marketing. 19. Google Keyword Planner Google Keyword Planner allows you to choose the right keywords to get your Google Ads seen by the most relevant customers. To best research and select your terms, this site will discover new queries by suggesting keywords related to your selected phrase, products or services. Their research tool also gives you insights into how often certain words are searched and how the searches have changed over time. Lastly, you can get bid estimates from the Keyword Planner to best determine your advertising budget. 20. Facebook and Instagram Ads by Wix Facebook and Instagram Ads by Wix lets you promote your store products on Facebook and Instagram in just a few simple steps. Wix makes it easy for you to create, run and track results from your Facebook ad campaigns in one place. After you create a Wix account for your eCommerce website , go to your site dashboard and under the marketing tools section, connect your Wix Store directly to your Facebook Business page. Then create your ad, choose your audience, set a budget and hit launch. You can manage your ad campaigns in your website's dashboard and see how your ads are impacting your store's performance and sales. Video marketing tools 21. Wixel Video Maker Did you know that your site is 53x more likely to rank on the first page of Google if it includes a video? Also, landing pages with video can increase your conversion rate up to 80%. But before spending thousands of marketing dollars on video production costs, consider much simpler options such as the Wixel video maker, one of our free business tools . Wixel Video Maker enables you to instantly make a video you can promote anywhere in just 4 easy steps. Whether it's promo videos, product demos, social posts, or something else, a video maker is perfect for telling people what's new, announcing a sale, celebrating a milestone, and sharing exciting updates. 22. Wistia Video marketing software Wistia, makes it easy for you to find, engage and grow your audience. This platform is known for offering a great viewing experience from anywhere as they provide super-fast high-quality videos. They also have video SEO capabilities that aim to make smarter ads for you on search engines and social media to get more views and grow your business. Marketers love Wistia because their videos work with marketing automation integrations and heatmap insights. This means that measuring play rates and rich analytics will allow you to better shape your video marketing strategies . Content creation platforms 23. Wix Social Media Graphics Not all social media posts are created equal, so you need to have well-designed social media visuals to promote your business in a professional way. Because we know how busy you are, we have built a platform where you can create effective social posts - even from your mobile device. Wix Social Media Graphics will step up your visual game by providing you with hundreds of beautiful templates you can freely customize to fit your brand. Choose a background, add your text and use graphics to create a result you're happy with. Learn how to build a smarter approach with an effective AI content strategy . 24. BuzzSumo Marketers rely on BuzzSumo to understand what content works best for their industry and product category. Their platform has four key components: discovery, research, influencers and monitoring. While this software does not fall precisely into content creation, it does relate to content success. They hope to aid you with finding out the information you need to be an amazing content marketer. Wouldn't you agree that getting trending topic ideas, indexing billions of top blog posts, tracking what is happening online and automating your workflow with their API can save you time to produce even better content? We do too. Communication and collaboration systems 25. Zoom Being a rockstar marketer also means you're often collaborating cross-functionally or working with a team of some sort. Therefore a communication service such as Zoom can allow you to connect and express your ideas to get more done together. While Zoom is most known for their HD video and audio collaboration, they also offer chat, phone systems, APIs, video webinars and more. Furthermore, it has built custom solutions and features for different industries such as education, finance, government, and healthcare. 26. Slack The last thing you do with Slack is slack off. Their business solution is a new way to communicate faster than email, and it's even more focused than chat. On Slack, you can bring your whole team together and sort your channels by projects to make sure tasks are always organized, questions are being answered and important marketing decisions are being made together. As if that was not appealing enough, hear this - Slack Connect lets you work on projects with other companies, so you can close deals or build something new together even faster. Search Engine Optimization (SEO) tools 27. Wix SEO How good is a site that no one can find on search engines? Not very, which is why good SEO is a must-have for every business. At Wix, sites are backed by a solid infrastructure that meets the needs of search engines, giving you a strong SEO foundation to compete in organic search. For instance, Wix SEO gives you a list of customized, actionable items to ensure your site's organic performance is always optimized. Even more so, you have the freedom and flexibility to customize your site's meta tags, URL slugs and canonical tags so you can influence your SEO results. We also want to maximize your productivity, so there are time-saving features such as bulk 301 redirects, instant Google indexing and meta tags you can use across multiple pages. 28. Moz Moz provides SERP tracking technology, including daily rank tracking, to always be up to date on how you're showing up to users and when. Their intelligence metrics is a feature business owners treasure because it keeps them informed and organized. From their all-in-one SEO platform to areas for keyword research, local SEO, enterprise SERP and even an API, you’ll be able to find the specific offering you need to achieve your search engine goals. 29. SEMrush SEMrush's platform does not just guide marketers with SEO, but also includes a long list of digital capabilities for competitor research, content marketing, PPC and social media marketing in the same place. Their strength lies in the fact that they can help you uncover millions of national and local keywords, analyze any domain's backlinks, and even run technical SEO audits. Their product is so popular that over 7 million marketing professionals have already used SEMrush , likely because it combines both data and strategy, any marketer’s dream. Digital asset management 30. Dropbox As marketers and business owners, you have countless digital files, assets and content that you need to store, share and manage. Therefore using software such as Dropbox makes sense for keeping everything organized, such as documents, cloud content and even web shorts. Dropbox centralizes your team's content to improve productivity, deliver completed projects and use advanced features such as electronic signatures so you can sign those external contracts faster. Lastly, Dropbox integrates with apps like Zoom, Slack, Adobe Photoshop, Google Docs and Asana to make your work life even easier. 31. Google Drive Google Drive makes it seamless to store, share and collaborate on files and folders. Their technology is accessible from any mobile device, tablet or computer. What is neat about their collaboration apps is that Docs, Sheets, and Slides all let you work together in real-time with no need to migrate from existing tools. All your work and changes in these platforms are automatically saved, so you never have to worry about losing unsaved work. Furthermore, Google's AI and search technology assists you and your team to find files up to 50% faster. When you search for the files you need, Google finds it at an unmatched speed and even predicts what you're looking for to find the most relevant content on your drive. Customer service tools 32. Wix Live Chat We live in a time and place where we want things instantly, including answers. With the advantages of a real-time communications tool such as Wix Live Chat, you can give site visitors instant service and increase their satisfaction and boost your conversion rates. Another exceptional feature is that, by downloading the Wix App , you can receive a notification when someone arrives to your site so you can be available to them for support. More than that, you can stay on top of all your chats on the go to not miss an opportunity to close more deals in real-time. Furthermore, you’ll be able to manage all conversations in one place, as you can use your live chat inbox to reply to chats from Forms and Facebook Messenger. 33. Zendesk Zendesk aims to make customers happy through a conversational customer service experience that is connected across any channel. Their platform lets you customize your customer experience and connect with their CRM platform called Zendesk Sunshine. The company’s software uses AI-powered automations and dynamic workspaces so your team can work faster, smarter and with more efficiency. But Zendesk’s communication help channels don't just fall under chat, there are also options for tickets, email, phone, help center or communities. Productivity and project management software 34. Trello Trello encourages teams to work better together. Their goal is to enable you to reach new productivity peaks through their boards, lists and task cards. Trello says they don't just support you to manage projects and organize tasks but build team spirit by using goal setting and milestone events. We all know how hard we marketers work, it's nice to have a technology that brings us together and celebrates even our small wins. 35. Asana Hitting deadlines is a walk in the park, thanks to Asana. Their most valuable feature is their ability to set strategic goals and track progress in one place. And because good things take time, there is a timeline feature that lets you build Gantt charts in just a few minutes. To better manage workloads between team members, a feature exists that lets you see how much work team members have across projects. In addition to giving you the full picture of a project, Asana lets you understand people's workload so you can make the best decisions for upcoming task distribution. 36. Monday.com Marketers are visual people, and Monday.com is great for easily visualizing your most important data. Their software identifies bottlenecks in real-time, optimizes campaign spend and showcases the success of your team. The platform makes it easy to communicate in the context of a project, and allows for effortless collaboration with vendors and other teams. Customers have even stated that Monday.com has allowed them to be 30% more efficient at delivering hundreds of campaigns that were seen by millions of customers. Blogging tools 37. Wix Blog Maker Are you using a blog as one of your marketing tools? If you’re not, it would be wise to do so. Businesses have a lot to gain when creating a blog , such as increasing their exposure, building brand awareness and driving new site visitors. In fact, companies with blogs produce 67% more leads per month than those who don't blog . When it comes to Wix's blogging tools, you have free business blog templates and a Wix Blog Name Generator , so you can easily launch with a boom. Built-in features include integrated SEO features to increase your blog's visibility on search engines, and the possibility to add multiple writers and editors so your whole marketing team can contribute their creative ideas. And not to forget, there are even options to schedule blog posts for the future to plan your content calendar in advance. 38. Hubspot Blog Ideas Generator Want more blog topic suggestions? Hubspot's blog ideas generator thinks of ideas for you to blog about so your time can be saved for writing and less for planning. Simply enter 1-5 nouns to get started and press on "give me blog ideas." Once you sort through the suggestions and have a great starting direction of what you will write about, try to relate the topic back to one of your products or services to best use your blog as a marketing acquisition channel. 39. Medium To grow your business, you want to make sure you have a good story to tell and people to hear it. This is why you can set your ideas in motion and post your thoughts on Medium. They have a large audience of 170 million readers that can increase clicks and traffic to your site. Whether it's a standalone piece, a blog or a publication, your work is welcome there. The best part: if you choose, you can get paid for your writing when members read your stories. Also, there is a big creator community through Medium, which can also open great networking and cross-collaboration opportunities for your growing business. Marketing tools FAQ What are marketing tools? Marketing tools are resources that companies can leverage to promote their products, goods and services effectively and track their progress. What are the 4Ps of marketing? The four Ps are product, price, place and promotion. Each ingredient in this marketing mix plays an important role in increasing sales and building a smart strategy for promoting your business. What are digital marketing tools? Digital marketing tools are platforms or software that help businesses promote their products or services online. They include social media platforms like Facebook and Instagram, SEO tools like Ahrefs and analytics services like Google Analytics. These tools enable businesses to connect with their target audience, track campaign performance and refine their strategies for better results.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Standing out among the sea of talented designers on the ‘gram is a challenge. These tips are here to help, with ideas on how to boost your account and bring more eyes to your work. Instagram is about so much more than just creating a beautiful feed. Long gone are the days of mindless selfies. And however much we love bird’s-eye view food porn, cultivating a successful account is not only about the images themselves. While you may not be naturally inclined to marketing, you’ll have to up your skills if you want to build a blossoming community and grow your brand. Today, our beloved Instagram serves as a platform that any creative can highly benefit from – as long as they know how to use it in the right way. This, coupled with sophisticated web design on your graphic design portfolio and mood board , are the tools you need to showcase your creative work and present your brand in a professional light. But it’s not all little red hearts and rainbows - as these best portfolio website examples show. As oozing with talent as your works may be, we all need an extra push in the right direction to get noticed when in the process of becoming a freelance graphic designer. We’re here to help. Other than curating a stunning feed and developing a universal visual language across all aspects of your account, here are 10 steps you can take to boost your online presence on Instagram. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. Instagram for designers: 10 key tips Optimize your Instagram bio Be social Find creative ways to involve your followers Collaborate with other creatives Add plenty of CTAs Be organized and consistent Use hashtags effectively Share video content on IGTV Drive engagement in your stories Manage your results 01. Optimize your Instagram bio Let’s start from the top. Your bio plays a crucial role in urging people to delve further into your account. This is particularly important if you're doing freelance graphic design and want to build an online presence and attract more clients. Your bio gives them a quick summary of who you are and what you have to offer. That’s why it's (one of the places) where you should be showing off your skills. Make the most of the 150 characters available on your bio. Include your name, relevant hashtags, and an informative and catchy introduction to you or your business. Don’t forget to add a link to your website or design portfolio, along with a CTA (call-to-action) directing visitors to take a look. If you have more than one site, there are various tools that will enable you to add multiple links to your bio. By including links to your site directly from your Instagram bio, you can offer one of the best portfolio websites in your field. See how Amber Magazine’s bio includes all the right info in a clear and succinct way, with a to-the-point CTA leading to their Wix website. Wix user Amber Magazine's Instagram account. 02. Be social This one may sound obvious, but don’t underestimate the power of interacting with your community. This crucial Instagram marketing technique helps you build bonds with your fans and other professionals in your industry, and it will also send positive signals to the Instagram algorithm. In turn, this can improve the performance of your posts. Being social involves replying to comments on your feed, visiting other profiles that you like and chatting to people who follow you or use the same hashtags as you. And when we say chat, we don’t just mean sending a “hands in the air” emoji. Send honest, authentic replies that will foster communication. 03. Find creative ways to involve your followers Encouraging your audience to engage with your content is a great way of bringing more eyes to your work and promoting your personal brand. More engagement around your social posts can also help them get seen by more people. There are a number of ways to involve your audience: Get wordy: Write catchy captions that pique the interest of your audience. You can include questions from time to time, as well as info on your product and a touch of humor if it suits your vibe. This will get your audience more involved and you’ll probably also genuinely enjoy reading the responses. If you’re posting the same content on your Pinterest account, try rewording the description to better fit the platform. Here you can read up on more Pinterest graphic design tips. Sharing is caring: Repost content that inspires or interests you. This shows that you appreciate other people’s work and have an array of sources of inspiration. It’s also super useful if you don’t produce content at a fast enough rate. Just don’t forget to adopt your best etiquette by giving proper credit on social media and asking permission from the accounts you’re reposting from. Give your fans some love: Create a community around your product by featuring your followers or customers. This depends on your type of offering, but find creative ways to involve them in your posts. You could show them enjoying a new hand-printed bag they’ve just purchased from you, or one of your illustrations hanging up on the wall of their home. Create contests and giveaways: If you really want to pamper your followers, consider running raffles or competitions that will prompt them to respond. After all, who doesn’t love winning things? The prize doesn’t have to be anything flashy – it can be a signed copy of one of your works, for example. See how illustrator Noa Snir engages with her followers with a tempting raffle. 04. Collaborate with other designers Life is all about give and take, and the same goes here. Bartering your skills is a great way to work with other creatives, and it can really be a win-win situation. For example, if you’re great at designing business cards, but not so talented in product photography, reach out to a friend who is. You can help each other in the areas you’re less confident about, complementing one another’s skills. Want to take it a step further? Track down popular Instagram accounts that showcase various artists and designers’ works (a.k.a. “hubs”) and try to get featured on them. Brands with many followers often have a dedicated hashtag that you can include in your post to bring their attention to your work. Examples of these include Adobe , Apple and The Design Kids . In other cases (such as Design Milk and Dezeen ), you can reach out to them directly, submitting your work and also standing a chance of getting featured in their design magazine. The result: you’ll gain more exposure – and to the right target audience. 05. Add plenty of CTAs Instagram offers many options for you to add CTAs (a.k.a. calls-to-action) to your profile, and you should take advantage of these promotional opportunities. Other than adding a link to your portfolio website on your bio, include CTAs in your captions. You could invite people to check out your profile, read your latest design blog post, vote for their favorite design, or anything else that will help bring engagement. Have a look at these call-to-action examples to learn how to write clear and persuasive copy. If you have over 10K followers, you’ll be able to use link stickers on your stories, sending your audience directly to a specific webpage. Lastly, if you have a business profile, you’ll also be able to add action buttons to your bio. This means that alongside the Following and Message buttons that visitors will see on your profile, they will also see any action button that you choose. There are a number of different buttons available, such as Contact and Email address. See how Wix users Stolen Goods have done just that, incorporating a Contact button so that visitors can easily reach their eCommerce website . Wix user Stolen Goods' Instagram account. 06. Be organized and consistent Picasso may have said “if you know exactly what you are going to do, what is the point of doing it?” and it’s true – being spontaneous can lead to truly wonderful results. But when it comes to planning your feed, knowing what lies ahead can really ease the process. A good way of doing this is by defining a number of content anchors (or “types” of post), such as behind-the-scenes, the “making of,” general inspirational images and so on. Also consider which special days or events are coming up that you’d like to acknowledge on your page. This selection of different types of content results in a balanced feed that clearly depicts what it is that you do, and what you or your brand are all about. The same consistency you have in your visual language should be applied to your scheduling times. You don’t have to bombard your followers with many posts every day, but also don’t wait too long between posts. If you've hit creative designer block when it comes to your feed, browse a few Instagram design accounts to inspire you. Ceramic studio and Wix user Noni Ceramica has a perfectly balanced feed full of images that make you want to dive into a warm cup of tea. Wix user Noni Ceramica's Instagram account. Illustrator and Wix user Isabelle Feliu has also created a harmonious feed that is balanced in terms of the type of content she shares. She posts her final pieces, as well as products with her illustrations printed on, and prints of her works hung up on the wall. Wix user Isabelle Feliu's Instagram account. 07. Use hashtags effectively Hashtags with many followers are overrated. Using only these big hashtags means that your post could easily get lost in the crowd. That’s why you should combine popular ones (li ke # design and # inspiration) with more obscure or specific ones (like # grainy and # pastelshades), ma king sure to keep them relevant. In addition, in the same way that you’d use local SEO on your website, use local hashtags on your designer Instagram account. See what your local buddies are tagging these days and adopt the same hashtags (for exam ple # DesignNYC) to tap into your local community. When hashtagging, careful not to go overboard. A post with over 20 hashtags could appear spammy and put people off. To avoid this, consider how to visually separate the hashtags from the rest of the caption. You could add gaps or full stops between lines for a cleaner look. 08. Share video content on IGTV Released as an innovative new feature in 2018, IGTV (Instagram TV) offers you the chance to share plenty more video content with your audience. Enabling hour-long videos, this is your chance to get truly creative and offer real value. Use this feature for all types of engaging content that your audience will connect with. You could start a vlog, let them in on your work processes, or even create a webinar in order to share your much-admired skills with your fans. To get more views on your videos, you can promote them on your feed by sharing one-minute previews. These previews will appear as regular posts on your feed, alongside a small IGTV icon in the corner. 09. Drive engagement in your stories Stories offer you a great opportunity to share extra content with your followers. They’re your chance to run wild, showing them that there’s a real person behind the screen. And don’t worry about your stories getting deleted after 24 hours, as you can highlight them to keep them on display on your profile. Give your audience a peek into what you’re eating for lunch or share shots of your work-in-progress. In addition, take advantage of Instagram’s features to keep your viewers engaged. Experiment with polls, questions, quizzes and challenges. You can then share your responses to help build a relationship with your audience and show them that you care. If you’re already in the swing of things, take it to the next level with live streams. Seeing as live videos appear first on your followers’ stories bar, there’s a high chance that people will take a look. Share “how it’s made” videos, interviews with you or other creatives, host a debate, or anything else that could tickle the fancy of your target audience. Art director, motion artist and Wix user Liron Ashkenazi Eldar uses the highlight stories feature to showcase some of her impressive new projects, as well as giving a glimpse into her personal life. Wix user Liron Ashkenazi Eldar's Instagram account. 10. Manage your results Without delving too deep into numbers, tracking the results of your posts can show you what works better for you. As a result, you’ll be able to make an informed decision about what kind of content to share and create. What exactly should you be checking? For those who don’t have business profiles, you can see the number of likes, the types of comments received and your number of followers. However, you can also upgrade to an Instagram business account or creator profile. While these accounts differ in their offerings, they will both give you access to many more metrics, such as the age range, gender and location of your audience. You’ll also be able to see the reach and impressions of your posts, plus the number of users that check out your profile and then click the link on your bio. A creator profile will also provide you with additional tools for growing your business, so it’s worth looking into both options to see which type of account suits you. If you want to invest in paid posts, this data will help give you an understanding of what works well for you, in terms of content and timing. And don’t forget to take your eyes away from the numbers from time to time and just have fun with it. After all, this is all about fulfilling your passion and doing what you love most. Learn how to make a website with our full guide. Why does good design matter on Instagram? Good design plays a crucial role on Instagram for several reasons, influencing user engagement, brand perception and overall success on the platform. Here are key reasons why good design matters on Instagram: First impressions: Instagram is a highly visual platform, and users often form quick judgments based on the aesthetics of an account. A visually appealing and well-designed profile creates a positive first impression and contributes to a strong brand image. User engagement: High-quality and visually appealing content tends to capture users' attention more effectively. Engaging design elements, such as eye-catching graphics, photography and well-crafted captions, encourage users to linger on your posts and engage with your content through likes, comments and shares. Storytelling and communication: Design is a powerful tool for storytelling. Through visuals, colors and layout, you can convey your brand story, values and messages effectively. Well-designed posts communicate your narrative in a compelling and memorable way, enhancing the overall impact of your content. Consistency and brand recognition: Consistency in design establishes a cohesive visual identity for your brand. When users scroll through their Instagram feed, a consistent design style helps them recognize your content instantly. This consistency builds brand awareness and fosters a stronger connection with your audience. Navigating the visual landscape: Instagram is a platform saturated with visual content. Good design helps your posts stand out amidst the sea of images and videos. Unique and thoughtful design choices, such as distinctive color schemes or a consistent visual theme, can make your content more memorable and shareable.

Instagram Reels are not just for new recipes, funny videos and viral dances. Reels can be an invaluable asset to both your social media marketing strategy and overall business growth. Luckily for you, they’re not that difficult to get the hang of. If you haven’t started using Reels yet on your Instagram business account, take this as your sign to begin. Before you start recording, let’s take a closer look at what Reels are, how to create one and what they can do for you. Want more marketing tools at your fingertips? Check out Wix’s website builder . What are Instagram Reels? Unlike Instagram Stories or video posts, Reels have a different set of rules and expectations than other Instagram features. Reels can be up to 90 seconds long and are similar to TikTok videos (you’ll actually often see TikToks re-uploaded to Instagram as Reels). Apart from voiceovers, music or other audio, Reels also often feature text overlays, stickers, filters and more. And, they are popular; a recent survey of 2,000 people found that 74% of Instagram account holders use Reels, with a 57.4% year-over-year increase in usage. While it’s always ideal to have a variety of content in your Instagram marketing strategy, it’s more important than ever for businesses to keep up with the current marketing trends and embrace video content like Reels. How to use Instagram Reels for your business Create educational content Promote customer stories Share behind-the-scenes content Show off your product Create ads on Reels Direct your audience to your website 01. Create educational content Educational content can take many different forms. From posting Reels about where to visit, style an outfit or how to use a product, the purpose is to inform and teach your audience, which can go a long way toward boosting your social media engagement . Posting educational content makes you seem like an authority on the topic, especially if you post multiple videos of the same type. For example, if you’re a bakery and you regularly post Reels of how to bake different types of bread, your audience will think of you as an expert in bread-making. Wix user Kaekoo Shop creates home décor pieces and uploads Instagram Reels showing her audience how to style their home. In this Reel, she shows her followers how to refresh their couch and pillows, which is relevant to her product offerings and helps establish her as an expert when it comes to reliable information about interior decorating. 02. Promote customer stories Whether through user-generated content or by creating videos of your own centered around your clients, your audience also wants to see how others interact with your business. Using Reels to highlight customer testimonials or reviews is a great way to throw in a quick recommendation for your brand in your audience’s Instagram feed. For example, Modsy , a 3D design company, showcases how one of its clients used its business to design her living room. By creating a Reel made up of images, simple text captions, a video of the client, as well as an original voiceover, Modsy gets to show off both its services and a real customer who used them and had a positive experience. Learn more : Best time to post on Instagram 03. Share behind-the-scenes content Being authentic is always a good way to gain more Instagram followers . Authenticity helps your customers view your brand as trustworthy rather than just a company after their business. Part of remaining authentic is sharing more personal aspects of your business, like introducing your employees, showing behind-the-scenes details about what it’s like working in your company or detailing what goes into making your product. You can use Reels to share short snippets of special behind-the-scenes content to give your audience a taste of your brand’s personality and the real people that make your business a success. Coral Gardeners , an environmental conservation company, uses Instagram Reels to go behind the scenes and show their audience how underwater photographers captured a cover shot. While the picture itself is impressive, seeing the real process draws the audience in by showing the story behind the photograph, which is more engaging than just a photo itself. 04. Show off your product Reels are a great way to showcase your products or services. This could be introducing a new product to your audience with a sneak peek, showing an item’s benefits or simply offering a glimpse of the product in action. If you’re a service-based business, then you can show how your brand stands out from the competition by demonstrating how your services work in a quick Reel. You can really get creative here with how you want to show your product using props, audio or video editing skills to really make it pop. Instagram users love food, and Wix user Modern Bread & Bagel , a gluten-free bakery in New York City, has caught on. Whether making Reels showing how to make a recipe, a close-up of a delicious sandwich or using a product to make a dish, Reels are a good way to turn a delicious-looking snack into a “must-have.” Sometimes, your product sells itself, so you don’t need to reinvent the wheel when it comes to showcasing it in videos. Modern Bread & Bagel made a relatively simple Reel of one of its sandwiches being made on a grill but paired with some simple text and a trendy audio bit. This simple yet visually appealing Reel managed to reach almost 200,000 views. 05. Create ads on Reels In June 2021, Instagram made it possible for advertisers to create ads on Reels , giving businesses even more opportunities to reach new audiences and make money on Instagram . Reel ads appear in between other Reels, so when a user is scrolling, they’ll see placed ads that they can interact with through call-to-action (CTA) buttons. Like other forms of social media advertisements, you can select your goal for Reel ads, such as creating brand awareness, increasing traffic, getting app installs and more. When creating a Reel ad, it should look very professional and put-together. Printful , a custom print-on-demand and dropshipping company, does a wonderful job aesthetically displaying its spiral notebooks. Since users are likely scrolling past Reels quickly, you want to make your ad stand out and also get straight to the point. 06. Direct your audience to your website Even without using an ad with a CTA button, you can still use this format to ask your audience to take action or direct them elsewhere. A good way to do this is by using one of the Reels ideas we already mentioned, but not giving away all the information. For example, make an educational video about tips, but only give two or three and then direct viewers to where they can find the rest. Show your product in a video, and ask users to go to the link in your Instagram bio to find more information or read an article about it. Learn more: Instagram bio ideas James Lewis , an artist who often shares his work and methods on Instagram Reels, directs his audience where he wants them to go with a simple Reel. By sharing some behind-the-scenes footage of how he created a painting and using a voiceover to inform people about a live workshop he’s hosting, Lewis encourages users to take action outside of Instagram and click-through to places such as his Wix website, jamesllewis.com. How to make an Instagram Reel in 5 easy steps Making good Reels takes a bit of practice, but once you get going, you’ll find that using a simple video maker or some helpful Instagram tools is easy to do. Here is a basic walkthrough on how to get started. Step 1: Open your camera on Instagram When you open your camera on Instagram, select “Reels” from the menu at the bottom of your screen. From here, you have a few options: you can either use videos already in your camera roll or shoot new footage by holding down the record button. The option you choose will dictate some of the edits you have access to later on, so play around with both ways to see what you’re most comfortable with. Step 2: Select your audio Do you want your video to have captions and a song or ambient music in the background? Would you like to be talking to the camera or add a voiceover on top of your video? If you want to choose a song to accompany your Reels, you can even do this before uploading or shooting any video. Otherwise, your Reel’s audio can be you talking to the camera or your own original soundtrack. Step 3: Add features There are a lot of things you can do with your Instagram Reels footage, particularly if you’re recording your video straight from within the app. You can add visual effects, select the timing of each clip to use exactly the footage you want, align different shots together or change the speed to slow down or speed up a clip. There’s an Instagram templates feature for Reels within the creator menu if you prefer some guidance here. Step 4: Add text After adding all the features and effects you want, you can add text to your videos. While this step isn’t necessary, it’s highly recommended to add captions to your Instagram Reels both for those who are hearing impaired and also to make it easier for users who prefer to watch videos without sound. You can also integrate text as part of your Reel by pointing to it when filming, adding titles or steps, or using text to highlight the information you’re talking about in your video. Step 5: Add the final touches When you’re done editing your Reel, you can preview what it will look like and then you’ll be prompted to share it. From here, choose an eye-catching cover photo, add an informative caption that will show up with your post, tag any other relevant accounts and opt to share it in your feed or only in your Reels tab on your account page. We recommend sharing it to your Instagram feed as well since this increases the number of people who will see it. Tips for posting Instagram Reels As you learn the ropes of posting on Instagram Reels, there are a few tips to keep in mind that will help you continue to grow your audience. Stay on top of trends: Whether it’s a viral audio, filter or hashtag, jumping on trends is a great way to get more eyes on your content. Browse other Reels or even TikTok videos for inspiration, as there is often overlap between the two platforms. Post frequently and consistently: Consistency is key with any kind of social media marketing, so you’ll want to create a posting schedule and stick to it. Additionally, it’s important to post somewhat frequently to keep your audience engaged and regularly expose your content to new people. Marketing experts recommend posting between four and seven Reels per week . Encourage audience engagement: Prompt your viewers to share, like and comment by leaving a question in the caption box or asking them outright in your Reel. Higher levels of post engagement will lead to higher chances of visibility. Collaborate with other creators: Content collaborations with other businesses or creators can be a great strategy for cross promotion. You may be able to reach a brand new audience and vice versa by featuring them in a Reel.

Get started by: Creating a website →  | Getting a domain → Want to grow your business online? A website builder  gets you started, but adding a social media platform  like Instagram to the mix helps you reach your market  and boost engagement . Switching to an Instagram business account makes it easy to connect with your audience and even sell on Instagram . It’s packed with tools to grow your brand, improve visibility and build trust with your followers. This guide will walk you through setting up an Instagram business account and show how it can transform how you connect with your audience. Read Also: How to make money on Instagram How to create an Instagram business account Setting up a business account on Instagram is a quick and easy way to access tools that help your brand grow. Retailers, service providers or local businesses can benefit from features like insights, contact options and ad tools. Before you start, you’ll need to either create a new Instagram account or use an existing one. Keep in mind that you can have up to 5 Instagram accounts without needing to log in and out each time. How to create an Instagram business account from scratch Tap your profile picture in the bottom right to open your profile Tap "Edit Profile" Tap "Switch to Professional Account" then tap "Next" Pick a category for your business and tap "Switch to Professional Account" Select "Business" and hit "Next" Add your contact info or tap "Don’t use my contact info" to skip Want to connect Instagram to your Facebook Business Page? Tap "Login to Facebook" (optional) Finish setup or tap the "X" in the top right to go back to your profile To edit how your business info looks, go to "Edit Profile," tap "Profile Display" under "Public Business Information," and adjust your category label or contact info display. How to switch to a business account Head to your "profile" and tap "Edit Profile". Select "Switch to Professional Account" and tap "Next". Pick a "category" that best matches your business and tap "Switch to Professional Account". Choose "Business" and hit "Next". Add your "contact info" (or skip if you’re not ready). (Optional) Connect to a "Facebook Page" to unlock extra features. Finish the setup or tap "X" to go back to your profile. To adjust how your business info appears, open "Edit Profile" > "Profile Display" and toggle your category or contact info on or off. That’s it—your business account is good to go. How to switch your Instagram creator account to a business account Creator accounts work well for influencers, artists and content creators building a personal brand. They offer tools to manage interactions, check insights and organize your profile for better audience connections. Ready to switch to a business account? Here’s how: Open your "profile" by tapping your profile picture in the bottom right. Tap "More options" (three horizontal lines) in the top right. Select "Creator tools and controls". Tap "Switch account type". Choose "Switch to business account" and confirm with "Switch". To update your business info, head to your profile, tap "Edit profile" and adjust your "Public business information" settings. When you’re done, tap "Done". Pro tip:  With the help of a link in bio tool  such as Hopp by Wix businesses can use their Instagram bio to help drive traffic towards all of their online assets from a designated URL. Get more Instagram bio ideas  or learn more about what Hopp is . 10 benefits of using an Instagram business account The switch from a personal to a business account is quick and easy, but the benefits that come along with it are a lot more long-lasting and will have a noticeable effect on your Instagram marketing strategy. What you’re able to do with your account, the Instagram features you have access to, how you interact with your followers and how you collect data will change for the better with a business account. Here are 10 noticeable benefits of using an Instagram business account: Get taken more seriously Help customers find you Access rich insights Run Instagram Ads Add clickable link stickers in Instagram Stories Implement Instagram Shopping Partner through branded content Save time with the Quick Replies Stay organized with inbox management Schedule posts ahead of time 01. Get taken more seriously As a brand, it’s important to come across as professional online, and that’s easier to do with a personal Instagram account. For instance, new features in your Instagram bio can elevate your professionalism with different fields you otherwise wouldn't have. You can add a clickable address that opens to Google Maps so clients can find you easily. You can also use contact buttons so clients can call or email you directly from your Instagram profile. Your profile page will also display your industry’s category right under your name, so users navigating to your profile can instantly tell it’s a business and what it is you do. When deciding whether to create a business or personal Instagram account, there are several elements to consider. If you’re creating an account for a business or brand, it’s important to design your page in a professional manner that is consistent with the branding of your business. This includes selecting a custom profile picture and cover photo that accurately reflects your company or product. Additionally, you should create a profile bio that speaks to your target audience, as well as include relevant hashtags and keywords in your posts. When choosing a name for your Instagram business account, it's important to consider several factors. Firstly, the name should be easy to remember and spell. It should also be specific enough to differentiate your account from other businesses in your industry. Additionally, it should be reflective of the product or service you offer while remaining unique and creative – making sure to avoid any potential copyright infringement. 02. Help customers find you By adding your industry and business category to your profile, you can become searchable on Instagram and search engines such as Google. If you’re looking for the keyword “photographer” and that is what you listed your business as, potential customers can arrive to your account. Once they arrive at your page, make sure you have a link to your professional website in the bio to help you get more bookings and leads. Another discoverability tip is to add a keyword related to your product or service in your Instagram name. This will even further boost your SEO. An example is John Smith Photography, adding the keyword “photography” at the end is the key. With an Instagram business account, you can also add contact buttons to your profile, which allows users to call, email or get directions to your business directly from your profile. 03. Access rich insights With a business account, you get access to analytics in order to see how your page and posts are performing. This data is a great way to keep track of your growth and gain information on your audience and the success of your content. You can access the analytics of a post by clicking on the ‘insights’ button on any post on your profile. Here, you’ll see information such as your reach, profile visits, replies and how your post was discovered. If you want to view more general analytics of your entire account, head to the menu from your profile in the right-hand corner and click on the ‘insights’ tab. In this section, the data is broken down into how many interactions you get, accounts reached, number of new followers and more. You can see information on how your posts and stories are performing, as well as broken down data on metrics like button taps, interactions, follower demographics and active times and more. 04. Run Instagram Ads One of the biggest selling points of switching over to an Instagram business account is that you'll be able to run ads that people outside your follower's list see. Instagram Ads is definitely one of the Instagram tools you want to utilize if you plan to promote a product or an event or simply want to create more brand awareness. Furthermore, using promoted posts is a great way to reach new audiences, increase engagement and get more followers who are interested in your brand. To start advertising, you can click on any of your existing posts, tap the ‘promote’ button and go through the steps of creating your promoted post. You can set where you want people to go when they click on your post, define your audience and set your budget and the length of your promotion. You can also create Instagram ads on your Facebook Ad Manager account. The process and metrics are similar, but Facebook has some more options to target your ads. Additionally, if you also run ads on Facebook, you can make sure they’re in sync on both platforms and get an overview of all your campaigns in one place. 05. Add clickable link stickers in Instagram Stories You’ve probably seen influencers or brands on Instagram add clickable link stickers to their Instagram stories . Whether it’s to link to an article or webpage of a product, clickable links are another great way to improve engagement and also increase traffic to your free eCommerce website . The clickable link is so important because normally, Instagram only gives you one opportunity to display a link that is in your bio. Links in stories provide additional opportunities to directly take your followers on Instagram to where you want them to go, such as your website. For example, you can display a product in your stories and then add a link for followers to shop for the item. One more important detail to keep in mind is that in order to use links in your stories, you need to have at least 10,000 followers. 06. Implement Instagram Shopping When you switch to a business account, you can make your posts shoppable so that users can browse and purchase directly from a post. This feature is great for eCommerce businesses who sell tangible products, like jewelry, accessories or clothes. With the shopping feature, you can tag products in a post to display a price and link directly to the page where a user can order it on your website. You can tag multiple items in a post as well, and when users navigate to a product's page, they can checkout and complete a purchase without ever exiting the Instagram app. 07. Partner through branded content Aside from an Instagram business account helping you out with your own posts, it also allows others to tag you as a partner in their posts. If you begin working with influencers and they upload posts with your products or promoting your brand, they’ll be able to tag you and mention the post is partnered with or sponsored by your brand. If you don’t want just anyone to have the power to do this, you can restrict who tags you in branded content posts, so you’re assured only your approved partners have this exclusive tagging ability. 08. Save time with the Quick Replies As your account starts to grow, you'll likely get more and more messages from customers with questions. This increase in contact can be tough to manage if you're a small team and you don't want any clients falling through the cracks. With an Instagram business account, you can set up a quick replies feature to make it easier to answer all your direct messages and also save you time. You can set up the quick replies feature in your settings and create shortcodes, which can be just a word, that are linked to template answers to your most common questions. For example, each time someone sends you a DM on Instagram asking about your services, all you’d need to do is type in your shortcode, then click the quick reply icon that pops up, and your entire saved message will be sent so that you don’t need to type out your answer from scratch every time. 09. Stay organized with inbox management Another excellent tool for managing your inbox when your account gets constant and regular DMs is the inbox management feature. With an Instagram business account, instead of just having one inbox for all your messages, your inbox is divided into three sections: primary, general and requests. Primary messages are usually messages Instagram thinks you’ll want to see first. They’re either from people you follow or accounts you interact with frequently. General messages are usually from accounts you don’t follow or don’t interact with as often. You can easily move messages between these two inboxes in order to organize your inbox. Maybe you want to keep certain messages in your primary inbox and move them over to general once they’re dealt with, or leave one inbox for client inquiries and move everything else to the second inbox. 10. Schedule posts ahead of time Once you have an Instagram business account, you can connect it with your Wix website to schedule posts to your Instagram feed. The built-in Wix Social Posts tool allows you to create posts and schedule them for a set time to go live. This will help save time and will enable you to publish at the best times and days, even when you can't be on your device to hit publish. By planning posts ahead, you're able to make your entire social media teams' lives easier and help you stay on top of your social media content calendar. Learn more: Best time to post on Instagram According to Marissa Nicole Brower, social media manager at Wix.com : “A few elements I would recommend to those with the desire to grow their Instagram account, would be to include high-quality visual content, a consistent aesthetic, engaging and witty captions, strategic use of hashtags, regular posting schedule, interacting with followers and comments, and a strong use of features like Reels and Stories to diversify your content and reach a wider audience.” How much does an Instagram business account cost When setting up your Instagram business account, you will be asked to choose from several different plans. For those just starting out, the ‘Starter’ plan is a great option as it provides basic analytics and one profile link along with one call-to-action button. However, if you are looking for more advanced features and want to be able to promote your posts, the ‘Business’ plan is recommended. This plan includes more features such as detailed analytics, advanced scheduling capabilities and Instagram ads. When creating an Instagram business account, there are several different price points to consider. For those just getting started, the ‘Starter’ plan is available for free and includes features such as basic analytics, one profile link and one call-to-action button. However, if you are looking for more advanced features and want to be able to promote your posts, the ‘Business’ plan is recommended. This plan includes advanced analytics and up to 10 profile links for $10 per month. Business vs personal Instagram There are several key differences between an Instagram business and personal account. Personal accounts are used by individuals to share content with their friends, family and other followers. This is different from a business account, which is used primarily by companies and businesses to promote products or services and make sales in some cases, while building relationships with their customers. The accounts also have different features. Business accounts have Instagram business analytics, they can also be used to create and promote ads on the platform, and they can add to their content contact buttons. The analytics data can be very significant for your influencer marketing strategy and advertising efforts, and how to improve them on Instagram. You can convert a personal account to a business account, as we laid out above. But you cannot convert from a business to a personal account. Choosing an Instagram business account name When it comes to finding the right name for your Instagram business account, it's important to follow many of the same guidelines that influence choosing a business name or a domain name. The main thing to remember is that the character limit on your Instagram handle is 30, so you may have to choose or adjust your name accordingly. Lead with your brand, something that accurately reflects your company, what you do and what you stand for. Many organizations use their company or business name as their Instagram handle. Instagram is a great place to be creative, so you can always opt for a unique name that reflects the content you plan to post. Make sure to check your name for misspellings, because once chosen for an Instagram business account it can't be changed. Linking an Instagram business account to Facebook Your Instagram business account can be linked to a Facebook page. Linking the two accounts allows you to manage your Instagram business presence directly from your company Facebook page. This means you'll have the ability to post, respond to comments and view analytics. By linking the two accounts, you'll be able to run Instagram ads through Facebook's ad manager, which provides additional targeting options and insights. To link the two accounts, businesses go to your Facebook page settings, select Instagram and then enter their Instagram account information. Once the accounts are linked, you'll be able to easily switch between them by selecting the account you want to manage in the top right corner of the Facebook page. Instagram for business and the limitations For many businesses, large and small, Instagram is a great way to connect with clients, raise brand awareness and sell products. However, there are some limitations to the platform that businesses planning to use it should be aware of. Instagram business accounts are a great way to share unique, branded content. However, the account itself has limited options for personalization and ways to make it stand out. The algorithm. Instagram's algorithm changes and updates fairly regularly, so what once worked to reach a target audience may not after an algorithm update. You'll have to keep testing and pivoting your Instagram business strategy and the content you create to stay on top. The cost of ads can be high for small businesses especially. Set a budget, and your KPIs or ROI for your ad spend and stick to it. At the same time, as the platform increases in size, organic reach becomes more competitive - meaning you'll need ads to compete with bigger Instagram players, at least at first. Instagram analytics is improving all the time but doesn't necessarily compare to SEO or website analytics tools you may have been using. This makes it harder to pull insights on what's working for you on the platform or not. Combined with limited customer service, even for business users, navigating Instagram for business can be tricky. Create a custom Instagram strategy Switching to an Instagram business account is just one way to optimize your social media. Still, you'll also need a solid social media marketing strategy and clear, consistent content creation process to make the most of its digital distribution influence. Your Instagram approach should be customized to your brand, your audience and your goals. Here are a few things to keep in mind when crafting an Instagram strategy: Define your target audience: Do some market research to understand who your audience is so you can understand what they like and create content that appeals to them, specifically. Are you targeting a shopping audience or one looking for an education? Check out the competition: Take a look at what your competitors are doing on their Instagram business accounts. This doesn’t mean you should copy their strategy. Rather, you can look for gaps in their content so that you know where to focus your efforts or ensure that you stand out enough against your competitors. Create quality content: Your content should be thought-out and high-quality, whether it’s professional videos , images or meaningful captions, make sure each post has a purpose and enhance communication with platform users. Build up your style : Many feeds have a certain aesthetic. Create your own by using similar filters on each photo, using Instagram templates with similar color palettes and generally staying true to your brand’s overall identity. Set a consistent schedule: Post your content regularly and consistently as with any media management plan. The frequency you upload posts and stories is up to you, but whatever amount you decide on, map out a schedule and stick to it. Track your performance: Determine your goal with each post, ad or story and then track how you’re doing over time using the insights tool or a more robust Instagram analytics tool. Your performance will depend on what goal you’ve set, such as increasing your follower count, getting more traffic to your website or converting Instagram followers to paying customers. Remember Instagram often acts like a word-of-mouth marketing tool, and tapping into user-generated content and influencers can really help your brand make an impact on the platform. Instagram business account FAQ Is an Instagram business account free? Yes, an Instagram business account is free. You don’t need to pay to set one up or use its basic features. Instagram does offer paid ads if you want to boost posts or reach more people, but those are totally optional. What is a professional account on Instagram A professional account on Instagram is either a business or creator account, giving you tools to boost engagement and track performance. With features like insights, contact options, and the ability to link to a Facebook page, it helps you manage and grow your audience. Should my Instagram account be personal or business? If you're using Instagram to promote your business or brand, switching to a business account is the way to go. You'll get access to tools like Instagram Insights, ad options, and features like a contact button to make connecting with customers simple. Personal accounts are better for sharing content with friends or family. What does a business account on Instagram do? A business account on Instagram gives you access to a number of features that can help you grow your business, including: Insights: Insights give you data about your followers, their engagement with your content and how people find your account. This data can help you understand your audience and make better decisions about your content strategy. Call to action buttons: You can add call to action buttons to your posts, such as "Book Now" or "Shop Now." This can help you drive traffic to your website or online store. Product tags: You can tag products in your posts, which will allow people to shop directly from your Instagram account. Location tagging: You can tag your posts with locations, which can help people find your business if they are looking for businesses in your area. What are the disadvantages of using Instagram for business? Here are some of the disadvantages of using Instagram for business: Time commitment: Instagram can be a time-consuming platform to manage. You need to post regularly, engage with your followers and keep your content fresh. If you don't have the time to commit to Instagram, it may not be the right platform for your business. Competition: There is a lot of competition on Instagram. There are millions of businesses using the platform, so it can be difficult to stand out from the crowd. Algorithm: Instagram's algorithm can be difficult to understand. It determines which posts your followers see, and it can change frequently. This can make it difficult to get your content seen by your target audience. Cost: If you want to run ads on Instagram, it can be expensive. You need to set a budget and track your results carefully to make sure you are getting a return on your investment. Safety: Instagram can be a dangerous platform for businesses. There have been reports of businesses being hacked and their accounts being used to scam people. You need to take steps to protect your account, such as using strong passwords and two-factor authentication. Despite these disadvantages, Instagram can be a powerful tool for businesses. If you are willing to put in the time and effort, you can use Instagram to reach a large audience, build relationships with your customers and grow your business. What are the rules for a business account on Instagram? The rules for a business account on Instagram are the same as the rules for a personal account. However, there are a few additional things that businesses should keep in mind, such as: Your profile should be complete and informative. This includes having a clear profile picture, a well-written bio and a link to your website. Your content should be high-quality and engaging. This means posting interesting and visually appealing photos and videos that are relevant to your target audience. You should use relevant hashtags to reach a wider audience. Do some research to find hashtags that are popular in your industry and that are relevant to your content. You should interact with your followers. This means responding to comments and questions, and engaging with other businesses in your industry. You should be mindful of Instagram's advertising policies. This means not making false or misleading claims, and not promoting illegal or harmful products or services. How do I know if my Instagram is a business account? To see if your Instagram is a business account, head to your profile and tap the three lines in the top-right corner. Next, tap "Settings" and find the "Account" section. If you see "Switch to personal account" or "Switch to creator account," you’re using a business account. What are the features of an Instagram business account? Instagram business accounts offer tools to help you grow. With Instagram Insights, you can track engagement and performance. Run ads directly from the app, add a contact button to make communication easier, and sell products right from your posts with the shopping feature. You can also promote posts and link your Instagram to a Facebook business page for easier management. How to add your business location on Instagram   Adding your business location is simple. Go to your profile, tap "Edit Profile," and then tap "Business Information." Add your address, and your location will show up on your profile and posts, making it easier for customers to find you.

YouTube is not only the most popular video-sharing platform in the world, but it’s the second most-visited website on the entire planet. Whether you’re looking to expand your small business’s marketing efforts or have an online blog and want to drive traffic to your free website , YouTube marketing is worth your time. Worried about diving into this new world? Don’t be. Creating a YouTube channel, choosing a YouTube channel name and uploading videos to your channel is, fortunately, pretty simple. In this article, we’ll show you step-by-step how to upload a video to your YouTube channel. Before you upload your video Make sure YouTube supports your video file Before you can successfully upload your video to YouTube, make sure the platform supports your video format. Luckily, this is YouTube —a platform dedicated entirely to video—so it supports most file formats. You can find the full list here: .MOV .MPEG4 .MP4 .AVI .WMV .MPEGPS .FLV 3GPP WebM DNxHR ProRes CineForm HEVC (h265) If your video file type isn’t listed above, you will need to re-export it using a supported format. Alternatively, you can check out YouTube’s troubleshooter for conversion help. How to upload a video to YouTube Step 1 Log in to your YouTube account. Step 2 Click on the video icon at the top right-hand side of the window, which can be found next to your user icon, messages, apps and notifications. Step 3 Click ‘Upload a Video.’ Step 4 Then, press ‘Select files’ to find the video file saved on your computer. Or, you can drag and drop it into the window. Step 5 Now publish your video. You can also choose to post on a scheduled date. Add the final details to your YouTube video To ensure your video performs optimally, include details like privacy settings, thumbnail stills and SEO data. Select your privacy settings Privacy settings allow you to control who can and can’t see your video. YouTube provides the following options in the uploading process: Public : Anyone can view your video, and it will show up in YouTube search results. This is the standard setting and if you use YouTube to market your business or expand your reach, you’ll want to make your videos public. Unlisted : Unlisted videos are still public, but you’ll need to provide people with a direct link to see the video. In addition, these videos won’t appear in the YouTube search results or your video feed. For marketing purposes, you can use unlisted videos to promote exclusive deals or events. Private : Only you have viewing access. Once you’ve selected your preferred option, click ‘Save.’ Make your video SEO friendly YouTube SEO increases the likelihood that your video appears on both Google and YouTube search results by clearly conveying your video’s content. To get started, conduct keyword research using a tool like Google Keyword Planner or Wordstream . This helps determine the relevant search words and phrases your target audience searches for. That way, when your video shows up on search results, they’ll be more likely to watch it. Once you’ve selected keywords, update them in your video title, description and file name during the upload process. Additional details Audio : Thanks to YouTube’s vast (and free) audio library, you can change your video’s audio track with music and sound effects after you upload. Blur faces : Blur the faces of anyone appearing in your video via the ‘Enhancements’ Tab. You can control the setting, too, with the ‘Custom Blur’ option. End screens: Add an end screen to the last 5-20 seconds of your video, showcasing additional videos, playlists, links, and subscribe buttons. You can even apply templates to simplify the process. Cards: Cards can point viewers to a specific link (from a list of eligible sites) and show customized images, titles and calls to action. Closed captions : YouTube makes it easy to add closed captions to your video: Simply select the language and upload a file . For more accurate captions, you can transcribe your video’s spoken parts and YouTube will auto-sync them for you. Choose your thumbnail. Your video thumbnail is the image people see when scrolling through your feed. Make sure you use a clear image that accurately reflects your video and entices people to click. Learn more: How to make a YouTube banner How to make a YouTube thumbnail After you upload your video Now that you’ve successfully uploaded your video to YouTube, others can discover it. However, if you want to become a successful YouTuber , you can also spread the word yourself. Share the link with your friends and family and on social networks to get as many views as possible. You can use a link in bio tool like Hopp by Wix to create a designated URL that links to your video along with your website, social media channels and other online assets. As you build your channel’s popularity, you might eventually make money on YouTube . Ensure both your website and YouTube account are always updated and looking fresh by doing the following: Use a free and unlimited app like Wix Video , powered by Vimeo, to add your newly-uploaded YouTube video or playlist directly to your website. Use Wixel's video maker to easily create short videos you can feature on your site, then directly upload them to YouTube within Wixel Video. Sync your YouTube channel to automatically add your new videos to your website. How to upload a video to YouTube FAQ Why can't I upload videos longer than 15 minutes? If you're a new YouTube channel, you may be limited to uploading videos that are 15 minutes or shorter. This is to prevent spam and abuse of the platform. Once your channel has been verified, you will be able to upload longer videos. What are the different video privacy options? YouTube offers three different video privacy options: Public:  Public videos are visible to everyone on YouTube. They can be found in search results and can be viewed by anyone, even if they're not signed in to YouTube. Unlisted:  Unlisted videos are not visible in search results and can only be viewed by people who have the direct link to the video. Private:  Private videos are only visible to the people who you choose to share them with. You can share private videos with individual people or with groups of people. How do I add my own music to my YouTube video? There are two ways to add your own music to a YouTube video: Use the YouTube Audio Library:  The YouTube Audio Library is a collection of free music and sound effects that you can use in your videos. To use the Audio Library, simply select the "Audio Library" tab when you are uploading your video. Upload your own music:  If you have your own music that you want to use in your video, you can upload it to YouTube. To do this, select the "Music" tab when you are uploading your video. Why can't I upload a video on YouTube? There are a few reasons why you might not be able to upload a video to YouTube: The video file is too large:  The maximum file size for a YouTube video is 128 GB or 5760 minutes, whichever is less. The video file is not formatted correctly:  YouTube supports a variety of video formats, including MP4, MOV and WMV. If your video is not in one of these formats, you will need to convert it before you can upload it. Your account is not verified:  If you are a new YouTube channel, you may be limited to uploading videos that are 15 minutes or shorter. Once your channel has been verified, you will be able to upload longer videos. Your video has been flagged for copyright infringement:  If YouTube detects that your video contains copyrighted material, it may be flagged for copyright infringement. This will prevent you from uploading the video. Your account has been banned from uploading videos:  If you have violated YouTube's community guidelines, your account may be banned from uploading videos.