Search Results

The perfect domain is just a click away: claim your domain→  A Uniform Resource Locator ( URL ) is a unique web address  that enables internet users to locate a specific website or online protocol without having to know its IP address . While the parts of a URL might seem like insignificant details when planning how to.make a website   and the makeup of its site infrastructure , the structure of a URL can reveal a lot about a website’s potential user experience. If it’s hard to read, too long, too complex or suggests an insecure connection, that alone may send a visitor to hit the back button. What are the parts of a URL? A URL’s anatomy depends on the page’s location as well as the complexity of the site. Here are the main parts of a URL: Domain name A domain name  is the main hub of a URL, and all other pages stem from it. The second-level domain (SLD) is the brand or website name that appears in the URL. Example : https://www. wix .com/blog/how-much-does-a-domain-name-cost/ The top-level domain ( TLD ) name, which specifies the website type, follows the SLD. The most common TLDs are .org, .com and .net . Some TLDs (like .info,  .edu, .store,  .biz ,   .tv ,   . co   or .tech , .gov, .com , .net , .org ) describe the business or entity behind the website. Other TLDs ( .de , .r, . co.uk , .in, .mx , . ch , .nl ,    .be ) are geo-specific. Example : https://www.wix .com /blog/how-much-does-a-domain-name-cost/ Tip: When you make a website with Wix, you can get a free domain if you have a premium account. Subdomain A subdomain  is a division of a website. By creating a subdomain, webmasters can organize website areas with different functions. Brands commonly create subdomains to create sections for shops, blogs, forums, support portals, and so on. A subdomain usually maintains the same branding as the main domain. However, the design may differ slightly to establish a custom look for that site area. The subdomain appears in the URL after the scheme and before the domain name. Example : https:// support. wix.com/en/domains Technically, www. is a subdomain. While some websites continue to use the www. before the domain name, most browsers don’t require it. Scheme The scheme represents the protocol that the server will use to access the page. The most common schemes are HTTP (Hypertext Transfer Protocol) and HTTPS  (Hypertext Transfer Protocol Secure). Example : https:// www.wix.com/blog how-much-does-a-domain-name-cost/ The scheme always precedes the rest of the information in the URL. A colon (:) and double slash (//) always follow the scheme. URLs can use many schemes. For instance, ftp:// gives users direct access to a file transfer protocol. Another example is mailto:// which will open the system’s default email application. Path A path is the part of a URL that displays the specific location on the website where the user wants to go. It can contain directories, folders, as well as specific page and file names. Example : https://www.wix.com/ blog/ how-much-does-a-domain-name-cost When a server cannot locate the stipulated path—either because a user incorrectly typed it or the page no longer exists—a 404 error page appears. Query string & parameters A query string appears in the URL after the path with information on the resulting web page. This string commonly appears on dynamic pages such as search result pages. It begins with a question mark (?) and parameters follow it. Parameters are snippets that explain how a query has filtered data. An ampersand (&) separates each parameter. Example : https://www.wix.com/blog/search-results ?q=domain&type=blogs&sort=newest In this example, we see three parameters in the query string: q: This tells users that they’ve searched for the word “domain.” type: This tells users that search results only come from the “blogs.” sort: This tells users that they’ve ordered results starting with the “newest.” Parameters can tell users (and search engines) more about the resulting page. They provide information on encoding, language, browser support, product filters, traffic source, marketing campaign and more. Fragment A fragment is another URL component that may appear after the path. The fragment tells the browser which web page section to scroll to. A pound sign (#) precedes a fragment. The section has a specific id attached to it, which the URL fragment calls on. Example : https://www.wix.com/blog/how-much-does-a-domain-name-cost/ #viewer-2i8ge   The fragment is common on home pages as a way to direct users to sections that appear lower on the page. If you don’t want users to miss a critical step or information, ensure they get there with a click-to-scroll trigger. How do URL parts affect UX and SEO? The URL might seem like a random collection of words and symbols, but it's far from it. Your URL structure can greatly impact user experience and, subsequently, how well the web page ranks on organic search engine results pages. Your URL structure can affect both your site’s user experience (UX) and search engine optimization (SEO) in the following ways: Security Using the HTTPS scheme versus HTTP means that you’ve encrypted the web page. Not only does the HTTPS scheme display a trust mark in the browser so that users know the participating network servers have secured the session, but search engines can detect this too. Brand recognition Choosing a domain name  entails more than just sticking a TLD onto the back of your brand name. You want a concise, memorable, and easy-to-spell domain name. In some cases, that means abbreviating it. By providing users with a simple-to-spell URL, organizations make it easier for users to recognize the brand when they encounter it elsewhere. You can get a domain name using a domain registrar.   Readability In addition to abbreviating the domain name, you should also make all the letters lowercase and remove the spaces from it. When it comes to the URL path, however, you should use dashes (-) to separate words. Example : https://www.editorx.com/ case-studies/success-stories/lumo-design-studio Because file paths can become quite long, the dashes help improve the readability of the sub-categories and page names the deeper into a website’s hierarchy one goes. Indexing Search engines can access a sitemap  that tells them where you’ve placed everything on your website. However, that doesn’t mean that you don’t have to organize your site or URL structures. Example : https://yourdomainname.com/index.php?p=123&id_session=60&sid=3a6mnc957f41bcc2f753f730lm The URL path and everything that follows it needs to be as concise and clear as the domain name itself. An unsightly URL string like this may discourage users from sharing the page with others. In addition, this URL structure can make it more difficult for search engines to index the content on your site. Website

The perfect domain is just a click away:  claim your domain   →  A domain name and website hosting are the two fundamental components you need to launch a website. The domain name is your site's address (like wix.com) , and hosting is the space where your website's files are stored. If you are building a website , this guide explains what domain names and website hosting are, why you need them and how to get started. Creating your own website is an exciting step toward achieving your goals. Wix provides reliable, free web hosting and a user-friendly website builder to bring your vision to life. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain  that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: what is a domain name and website hosting? Here’s a quick summary of what you need to know about domain names and website hosting. A domain name is the unique address people type into their browser to find your site, while website hosting is the service that stores your website's data and makes it available online. Learn more about why you need a domain name. Component Definition Analogy Key function Domain name The unique, human-readable address for a website (e.g., yourbrand.com ). The street address of your house. Allows users to easily find and remember your website. Website hosting A service that stores your website’s files and makes them accessible on the internet. The plot of land where your house is built. Keeps your website online and available to visitors. What is a domain name? A domain name is the address for your website that people type into their browser's URL bar. For example, our domain name is wix.com . It functions as a memorable shortcut to your site's specific location on the internet, which is otherwise identified by a complex series of numbers called an IP address . Think of it like saving a contact in your phone. Instead of memorizing a long phone number for a friend, you save it under their name. A domain name works in the same way for a website. Learn more: I want to buy a domain name What is domain protection? Benefits of a custom domain name Having a custom domain name offers several advantages for your business or personal brand: A unique domain makes your brand more memorable and strengthens your identity. It establishes a professional image and builds credibility with your audience. A custom domain can improve your search engine rankings. Search engines often see websites with custom domains as more trustworthy, which can help you attract more organic traffic. “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, Domains PMM at Wix Industry research suggests that pronounceable domain names are more memorable, easier to share and often perceived as more professional—factors that can positively influence a website’s credibility and user trust. Learn more: types of domains . Common challenges of a domain name One of the biggest challenges is finding a name that isn't already taken. With millions of websites online, your first choice might not be available. This can lead to a frustrating search for a name that is both relevant and unique. Another issue is brand confusion. If your domain name is too similar to an existing, well-known brand, it could confuse your audience or even lead to legal problems. It's important to do thorough research before settling on a name. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Learn more: Most popular domain names Domain name trends What is website hosting? Website hosting is a service that allows you to publish your website on the internet. A hosting provider rents you space on a physical server where you can store all the files and data that make up your website. When someone types your domain name into their browser, their computer connects to the server and your webpages are delivered to them. Essentially, without a host, your website would just be a collection of files on your computer that no one else could see. Hosting is what makes your site accessible to the world. Learn more: best website hosting providers . Benefits of website hosting “Behind every great website is reliable hosting. From uptime to an SSL certificate, hosting is what keeps your site secure, accessible and trustworthy. Your visitors may not see it, but they’ll definitely notice if it’s missing.” - Ofir Gvili, Domains PMM at Wix Reliable website hosting ensures your site is consistently available to visitors. Good hosting providers guarantee high uptime, meaning your website will rarely go down. This is important for maintaining a professional image and ensuring a positive user experience. Good hosting also impacts your site's speed. Faster loading times lead to better engagement, lower bounce rates and improved SEO rankings. A quality hosting service optimizes server performance to make sure your pages load quickly for every visitor. Additionally, every 1‑second improvement in page load speed can boost your website’s conversion rate by 17% , highlighting the importance of fast and reliable web hosting. Common challenges of website hosting One common challenge is dealing with slow loading speeds. If your hosting provider uses outdated technology or overloads its servers, your website's performance can suffer. This can frustrate visitors and negatively affect your SEO. Security is another significant concern. Poorly secured servers are vulnerable to hacking and malware attacks, which can compromise your data and damage your reputation. It's important to choose a host that prioritizes security measures like firewalls and regular monitoring. Learn more: how to secure a website . Can I buy a domain name without hosting? Yes, you can purchase a domain name separately from a hosting plan. Many people buy a domain name they like to reserve it for future use, even if they aren't ready to build a website yet. This practice is known as "parking" a domain . When you're ready to create your site, you can then purchase a hosting plan and connect it to your registered domain. Alternatively, services like Wix offer an all-in-one solution where you can get a custom domain and hosting together, simplifying the entire process. Learn more: Dropped domains Domain squatting Domain flipping How much does a domain and hosting cost? Service Type Estimated cost Domain Name Standard $10 to $20 per year Premium/Resale Hundreds to thousands (one-time fee) Hosting Shared hosting $3 to $10 per month VPS hosting $20 to $60 per month Dedicated hosting $80 to $500+ per month The cost of a domain name and website hosting can vary widely. A new domain name typically costs between $10 to $20 per year, though premium or highly sought-after domains can cost thousands. Website hosting costs also differ based on the type of hosting and the provider. Shared hosting is the most affordable option, often starting at just a few dollars per month. However, many website builders, like Wix, include free, reliable hosting as part of their plans, which can be a cost-effective and convenient option. You may also be interested in the most expensive domain names . Examples of domain name and website hosting Every website you visit is an example of a domain name and website hosting working together. Popular sites like amazon.com , wikipedia.org and netflix.com   all have a memorable domain name paired with powerful hosting that can handle millions of visitors. When you use a platform like Wix, the process is streamlined. You can choose a domain name and get free, secure hosting all in one place, without needing to manage the technical details yourself. You may also be interested in best web hosting for small business . How to get started with finding a domain name and website hosting Getting online doesn’t have to be complicated. For domain name search, Wix provides instant domain name search, Wix offers easy domain name search and Wix powers real-time domain name search so you find the right fit fast. For website hosting, Wix offers secure, fully managed web hosting for a hassle-free experience. Wix offers secure, scalable web hosting built in when you create your website, and provides resilient web hosting with 99.99% uptime so your site will stay up no matter what—even during traffic spikes. Here’s a simple, step-by-step guide to help you secure your domain and set up your hosting: Brainstorm domain name ideas Check domain availability Register your domain name 01. Brainstorm domain name ideas When choosing a domain name , write down a few name options that reflect your brand, product or purpose. Aim for names that are short, clear and easy to spell. Avoid numbers or hyphens if possible, as they can make your domain harder to remember. 02. Check domain availability Use a domain search tool to see which of your ideas are available. Real-time domain search allows you to instantly view open names and explore alternatives if your first choice is taken, such as trying different extensions or variations. 03. Register your domain name Once you find an available name, register it through a trusted provider. Many platforms bundle domain registration with their plans, and some offer a free domain for the first year when you choose an annual package. Learn more: how to register a domain . 04. Choose your website hosting Next, select a hosting solution that keeps your site fast, stable and secure. Look for hosting that includes built-in security, automatic updates and the ability to handle traffic growth without slowing down your site. Learn more: how to host a website . 05. Connect your domain to your hosting After your domain and hosting are set up, link them together so your website can be accessed through your chosen name. With all-in-one platforms like Wix, this step is handled automatically, so you don’t need to manage technical settings. Explore: domain hosting vs web hosting . 06. Start building your website Once everything is connected, you can begin designing your site, adding content and preparing for launch—knowing your domain and hosting are already taken care of. This approach gives you a solid foundation for a fast, secure and reliable website from day one. You may also be interested in: Domain management I have a domain name, now what? Ready to get online with a domain name and web hosting? Understanding domain names and hosting is the first step in creating your place on the web. Now that you know the basics, you're ready to take action. With tools like the Wix website builder, you can find the perfect domain name and get secure hosting all in one package, making it simple to get your site up and running. What is a domain name and website hosting FAQ What’s the difference between a domain name and a URL? A domain name is the main part of your website's address, like wix.com . A URL (Uniform Resource Locator) is the full address of a specific page on your site, such as wix.com/blog . The URL includes the domain name plus other information that directs a browser to a particular page. Do I need a domain name and website hosting to have a website? Yes, both are essential. The domain name is how people find your site, and hosting is what stores your site's content and makes it visible online. Without both, your website won't be accessible to the public. However, platforms like Wix bundle these services, so you don't have to manage them separately. Learn more: What is Wix domains? Does Wix offer free domains? Can I move my domain name to a different host? Yes, you can transfer your domain name from one domain registrar to another or point it to a new hosting provider. The process usually involves unlocking your domain at your current registrar and getting an authorization code. While it can be a bit technical, your new hosting provider typically offers guides or support to help you through the process.

The perfect domain is just a click away: claim your domain →   Getting a  domain name  is an exciting step towards establishing an online presence, whether you're  starting a business ,  making an eCommerce website  or want to create a blog. However, once the initial thrill of purchasing a domain subsides, many are left wondering about the next steps required to turn a domain into a functional website. In this article, we'll guide you through the essential steps you need to make the most of your domain investment. We'll outline everything from selecting the right hosting platform to protecting and maintaining your domain name. Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. 8 steps to take after buying a domain name Sync your domain and hosting Use your domain for a custom email address Create a website that’s attached to your domain Match your social media account names to your domain Register and trademark your domain Maintain and protect your domain Optimize for search engines (SEO) Sell your domain name (optional) 01. Sync your domain and hosting The first step after securing your domain is to sync it with your hosting provider. A domain name is your website's  URL , but you need hosting to have a place where your website's files live. Think of hosting as renting space on the internet. Without hosting, your domain is just an empty lot. When you register a domain name with Wix, it's already connected to secure web hosting once you build a website. Otherwise, you'll need to sync your domain with your hosting and update your domain's  Domain Name System (DNS)  settings. This involves pointing your domain name to your hosting server using nameservers provided by your host. Most  of the best domain registrars  and hosting providers offer clear instructions or even tools to streamline this process. Once the DNS settings are configured, it may take a few hours for the changes to propagate across the web. Selecting a reliable  hosting website  is crucial for the performance and stability of your website. A good hosting provider ensures that your website runs smoothly and remains accessible to customers at all times. When choosing a hosting platform, consider the following factors: Uptime  guarantee : Look for a provider that offers a high uptime percentage, ideally 99.9%. This ensures your website is available when customers need it.  Scalability : Choose a hosting plan that can grow with your business. As your customer base expands, you may need additional resources, so consider platforms that offer easy upgrades.  Speed and performance : Fast loading times are essential for a positive user experience. Research the hosting service's speed performance and read up on reviews from other users.  Customer support : Having reliable support can make a significant difference when facing technical issues. Opt for a hosting provider that offers 24/7 customer support via multiple channels, such as live chat, phone or business email.  Security features : Ensure the hosting provider offers robust  website security  measures, including SSL certificates, malware protection and regular backups to keep your data safe and maintain customer trust.  Learn more about how to secure your domain name . Cost and value : While it's important to stay within budget, make sure to evaluate the overall value offered by the hosting service, including features, support and  site reliability . Tip : When you choose a domain name and make a website with Wix,  free website hosting  is included. New to domain names? Learn more about  what is a domain  and  how to choose a domain name . 02. Use your domain for a custom email address Learn how to create a business email with your domain name (e.g., info@yourdomain.com) to look professional and build trust with your audience. For small business owners and entrepreneurs, it's key to establishing credibility right from the start. Plus, it helps keep business and personal emails separate. You can often set up a custom business email  through your hosting provider, and many hosting plans include email services. Once it's set up, integrate it with your platforms and devices for seamless communication. 03. Create a website that’s attached to your domain Your domain is the gateway to everything online, and understanding how to create a website  is the next critical step. A website showcases your products, services or ideas to the world. Decide whether you want a simple website, a blog or an eCommerce store, depending on your goals and audience. Each type serves a unique purpose, so choose the one that aligns with your vision. For new website owners, this may seem challenging, but with the right tools and guidance, it's completely achievable. Choose a  website builder  that’s easy to use and provides all the tools you need to create a professional-looking site. Wix offers user-friendly interfaces and customizable  website templates , making it easier for beginners to create professional-looking sites. Design your website with your audience in mind. Make it visually appealing, easy to navigate and mobile-friendly. Content is king, so focus on creating engaging and informative material that aligns with your goals. Include essential sections like 'About Us,' 'Contact' and 'Services' or 'Products.' Once your website is ready, connect it to your domain, making your vision a reality. 04. Match your social media account names to your domain Consistency is key when building a brand online. Matching your social media account names to your domain name helps create a unified brand identity across platforms. It makes it easier for your audience to find you and enhances brand recognition. Start by checking availability on major social media platforms like Facebook, Instagram, Twitter and LinkedIn. Aim to secure handles that closely match your domain name. If your exact domain name isn't available, consider variations that still reflect your brand. Once your accounts are set up, ensure they are linked to your website. Use your domain name in your bio or profile description, and include links to your website in your posts or updates. This not only drives traffic to your site but also enhances your credibility and authority in your field. 05. Register and trademark your domain Securing your domain is just the beginning. To protect your brand, consider registering and trademarking your domain name. This legal protection prevents others from using your domain name or a similar one, helping to safeguard your brand's identity and reputation. To register your trademark, conduct a search to ensure that your domain name isn't already in use. Then, file a trademark application with the relevant governmental authority. In the U.S., this would be the United States Patent and Trademark Office (USPTO) . The process can be intricate, so consulting with a legal expert in trademark law might be beneficial. You can read our in-depth guide on how to trademark a domain for more information. While registration and trademarking come with costs, they offer long-term benefits by reducing risks of legal disputes and protecting your brand's value. It's a critical step for entrepreneurs and small business owners aiming for growth and recognition in the marketplace. Learn more about  how to register a domain name . Find the domain owner and registration details for a website with a  Whois domain lookup .  06. Maintain and protect your domain Owning a domain is not a one-time event; it requires ongoing  domain management , maintenance and protection. Regularly renew your domain registration to avoid losing it. Set up automatic renewals with your registrar to prevent lapse and ensure uninterrupted online presence. Protect your domain from cyber threats by implementing security measures. Enable  domain privacy  protection to shield your personal information from public WHOIS databases. Consider adding SSL certificates to encrypt data transferred between your website and users, enhancing trust and potentially boosting search engine rankings. All Wix sites come with an SSL certificate, providing added security and peace of mind. Monitor your domain's performance and reputation. Use tools to track uptime, site speed and SEO metrics. Staying proactive about maintenance ensures your website remains accessible, secure and effective in reaching your goals. 07. Optimize for search engines (SEO) SEO helps your website get noticed in search results and attracts organic traffic. Start with keyword research to understand what your audience is searching for, and naturally include those terms in your content. Optimize your pages by using these keywords in headings, subheadings and even your URLs. Keep your content structured, clear and easy to navigate. Add meta tags, like title tags and meta descriptions, to give search engines and users a quick overview of your page. Make sure your site is mobile-friendly—search engines prioritize mobile-first indexing. Link building is another key step. Gain credibility by earning backlinks from trusted sources, and improve navigation with internal links. Don’t forget about speed—optimize your images and reduce unnecessary scripts to make your site load faster. Keep your content fresh and engaging. Regular updates, like blog posts or resources, help your site stay relevant and target a wider range of keywords over time. By leveraging these SEO features and strategies, you’ll build a solid SEO foundation that boosts your visibility and helps your audience easily find the information they need. 08. Sell your domain name (optional) While not everyone intends to sell their domain name,  domain flipping  it's a viable option if you're looking to pivot or monetize your investment. Some domain names hold significant value due to their keywords, length or industry relevance. Research the market to determine your domain's worth. Ensure a smooth transfer process by working with your registrar or a  domain broker . Selling your domain can be a strategic move, providing financial returns and opening opportunities for new ventures. Learn more:  How to transfer a domain name , Most common industry domain names I have a domain name, now what? FAQ How long after purchasing a domain can you use it? After purchasing a domain, you can typically use it immediately. However, it may take up to 48 hours for the domain to fully propagate and be visible on the internet. During this time, you may experience some temporary issues with accessing your website or emails associated with the domain. If issues persist after 48 hours, contact your hosting provider for assistance. Do I need a website if I have a domain name? While having a website is highly recommended for businesses and individuals looking to establish an online presence, it’s not necessary to have one just because you have a domain name. Some people purchase domains solely for email purposes or to secure their brand identity online without having an active website, often resulting in a   parked domain . When you buy a domain name, do you own it? Yes, when you purchase a domain name, you own the rights to that specific domain for the registration period. However, it’s important to note that you do not own the internet itself or have exclusive rights to use certain words or phrases in other contexts. Additionally, if you fail to renew your domain registration, you may lose ownership of the domain. It's crucial to regularly maintain and protect your domain to ensure its continued ownership.  So make sure you keep an eye on your   domain expiration  dates and set up automatic renewals with your registrar. Can I change my domain name after purchasing it? Yes, it is possible to   change a domain name  after purchasing it. However, this process can be complex and may involve transferring the registration to a different registrar or purchasing a new domain altogether. It's essential to carefully consider your options and consult with an expert before making any changes to your domain name. Can I permanently own my own domain name? You can’t permanently own a domain name, but you can make managing it simple. Domains are registered for specific periods and need to be renewed to keep your ownership active. If you don’t renew, the domain could become available for someone else to claim. By setting up automatic renewals, you can ensure you never lose your domain—making it easy to keep it for as long as you need. What should I do with my domain name? Your domain can serve various purposes. Use it to launch a personal blog, create a professional business website or set up branded email addresses. If you’re not ready to launch a website, you can park the domain or redirect it to an existing site. Be sure to secure your domain with privacy protection and keep it active with auto-renewal. What are top-level domains? Top-level  domain extensions  are one of the highest levels in the web’s hierarchical Domain Name System (DNS) . The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk . I have a domain name, now how do I create a website? If you have a registered domain name, or just a name that needs registering, the most efficient and effective way to create a website is with a website builder, like Wix. They offer secure and reliable hosting plus domain name search and registration for a seamless website creation process. Does your domain name matter? Yes, your domain name matters significantly. It’s often the first impression of your brand, influencing credibility, memorability and trust with your audience. A strong domain name that’s short, relevant and easy to spell can boost brand recognition and make it easier for customers to find you online. Additionally, a well-chosen domain can improve SEO, helping your website rank higher in search results.

The perfect domain is just a click away: claim your domain →   Thinking about making a website ? One of the first things you’ll need is a domain name . But have you ever wondered about how many domains there are or what types of domain name extensions are available? In this guide, we’ll break it all down, from the sheer number of registered domains to the different extensions you can choose. Whether you're learning how to make a website or using an AI website builder , start with the perfect domain name and launch your site with confidence. What is a domain name? A domain name is a unique web address that helps people find a website online. Instead of remembering complex IP addresses (a series of numbers, like 192.168.1.1), you can type in a domain name like “ wix.com ” to visit the website. Domain names are part of a Uniform Resource Locator ( URL ), which also includes details about the specific page being accessed. For example: Domain name:   wix.com Full URL:   https://www.wix.com/plans In this case, “ wix.com ” is the domain name, while the URL includes additional information, like the protocol (https://) and specific web page  (/plans). "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, product manager at Wix For a more detailed guide on domain names, check out our article: What is a domain name ? Parts of a domain A domain name is made up of different parts, each playing a specific role in how websites are structured and identified on the internet. The parts of a domain  include: Top-level domain (TLD):  Also called the “domain extension,” this is the section of a domain name that appears after the last dot (e.g., .com, .org, .net). It helps classify websites based on purpose, industry or geographical location. Second-level domain (SLD):  SLD is the customizable part of a domain name that comes before the TLD. It often represents the brand name (like “wix” in “ wix.com ”). Subdomain:  This is an extension of the main domain that appears before the SLD. It helps organize different sections of a website without requiring a new domain name. For example, “support” is the subdomain in the domain “ www.support.wix.com .” Learn more: What is a TLD ? What is a subdomain ? Domain vs website Types of domain extensions Different domain extensions serve different types of websites . Let’s look at some examples. Generic top-level domains (gTLDs) These are the most popular domain name  extensions and aren’t tied to a specific country. They include: .com domains : Most popular TLD and widely used for businesses and general websites. .org domains : Originally intended for organizations and nonprofits. .net domains : Initially used for network-based sites but now widely adopted for general use. .info domains : Intended for informational websites. .website domains : Used by small businesses and individuals. .digital domains : Used by technology companies and startups. Country code top-level domains (ccTLDs)  Country-code TLDs are specific to individual countries and often indicate a website’s geographic region.  Some popular ccTLD s include: .us (United States) .uk (United Kingdom) .ca (Canada) .de (Germany) .au (Australia) New generic top-level domains (ngTLDs)  As the demand for domain names grew, new gTLDs were introduced to provide more branding options. Some ngTLDs can also be found as cheap domains , giving small businesses budget-friendly alternatives without sacrificing relevance. Popular ngTLDs include: .tech: Ideal for technology-related websites. .blog: Perfect for bloggers and content creators. .store: Best for eCommerce businesses. .online:  Flexible option for digital businesses. Sponsored top-level domains (sTLDs) Sponsored TLDs are restricted to specific organizations or industries.  Some well-known examples include: .edu: Reserved for accredited educational institutions. .gov: Used by government entities. .mil: Exclusively used by the U.S. military. .museum: Designed for museums and cultural institutions. For more TLD examples, read our article on types of domains . How many domains are there? According to Domain Name Stat, over 763 million  domains exist currently. And data from the Domain Name Industry Brief (DNIB) reveals there were 364.3 million domain name registrations  in the fourth quarter of 2024 alone—a 6.4% increase from Q4 of 2021. Breaking it down further, DNIB shows a total of 156.3 million .com registrations in Q4 of 2024. Registrations for other popular TLD categories include: ccTLDs:  140.8 million ngTLDs:  36.8 million .net:  12.7 million How many TLDs are there? Curren tly, there are 1,601 TLDs based on data from Domain Name Stat. The numbers are distributed as follows: gTLDs:  Only eight exist, yet they dominate the market with over 337 million registered domains. ngTLDs:  A whopping 1,252 TLDs fall into this category, but they account for just 113 million registrations. ccTLDs:  With 341 options, these contribute over 312 million registrations. Choosing the right domain extension can influence your website’s credibility and visibility.   Explore our guide to domain extensions  to learn which TLD best suits your needs. How to get a domain name Let’s now look at two paths you can follow to get a domain name. Buy a domain name Buying a domain gives you full ownership and control over your web address. Before you purchase one, you need to perform a domain name search  to check if it’s available. If you’re struggling to find one that’s not taken, a domain name generator  can suggest creative options based on your brand, keywords or industry.  Once you have a shortlist of potential names, check on the domain name cost  before making a final decision. In most cases, a standard domain from one of the best domain registrars  should typically cost you between $10 and $45 per year. Another option is to look into domain flipping , where people buy and resell domains for a profit. If you decide to go down this path, make sure to check the domain history  before purchasing. Not planning to use your domain immediately? You can keep it as a parked domain , which means it's registered but not actively being used for website or email services. That will help protect the name so that someone else doesn’t acquire it until you’re ready to use it. Learn more: Domain name management How much does a domain name cost? How to choose a domain name How to buy a domain name I want to buy a domain, how do I go about doing it? How much does a business email cost? Get a free domain name One of the best ways to get a free domain name is by bundling it with website hosting. For example, when you purchase any Wix premium plan, you receive a free domain for one year, along with free website hosting , making it a cost-effective option for getting your website online. Additional perks you get with Wix’s website builder include: Guaranteed uptime  of 99.99% so your site remains accessible at all times. A drag-and-drop editor and 900+ templates to create and edit your pages to your liking. Site reliability  and scalability , allowing your website to grow with your business. Enterprise-grade website security to protect against cyber threats. Top-tier website performance  for a seamless user experience. Wix Analytics  to gain actionable insights into your website’s traffic and performance. Learn more: How to get a free domain name . How to manage your domain Domain management  involves handling various aspects of your domain to keep your website running smoothly and prevent issues like expiration or website security  risks.  Here are some key steps to effectively manage your domain: Keep your domain registration active Your domain needs to be renewed periodically with your registrar or web hosting provider to avoid losing ownership. Enable auto-renewal through your domain registrar to prevent your domain from expiring and becoming available for others to purchase. Learn more:   How to register a domain name What is web hosting ? How to host a website Enable domain privacy protection When you register a domain, your contact details are stored in a public WHOIS database. To protect your personal information from spammers and cyber threats, you need to enable domain privacy protection .  Many registrars offer this as an optional service, but Wix allows you to select private registration when you create a website at no extra cost. This will replace your personal details with Wix's details so your information isn’t revealed in the public WHOIS databases. Learn more: What is domain privacy? “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers Redirect or forward your domain Domain forwarding allows you to automatically redirect visitors from one domain to another if you have multiple domain names. This becomes useful when you want to change your brand name and keep traffic from your old domain. Learn more: How to redirect a domain name   How to change a domain name Keep an eye on your domain authority Your domain authority  (DA) score predicts how well your website will rank on search engines. Factors like the quality and number of backlinks coming from other websites and domain age influence the score. Learn more: How to check domain authority How many domains are there? FAQ Is .org or .co better? Choosing between .org and .co depends on your website's purpose and audience. .org is traditionally used by nonprofits and organizations. It carries a sense of trust, credibility and authority. .co is often seen as a short alternative to .com and is commonly used by businesses and entrepreneurs. If you're running a nonprofit or an organization, .org is the better choice. But if you want to build a business or brand and .com isn't available, .co can be a solid alternative. Will we ever run out of domain names? It's highly unlikely that we'll ever run out of domain names entirely. While many .com domains are already taken, new TLDs (like .tech and .store) provide more options.  Since the domain name system keeps evolving, there will always be new ways to secure a great web address. What is the most trusted domain? The most trusted domain is .com since it's the most widely used extension for businesses and personal websites. Other highly trusted domains include .org (commonly used by nonprofits and organizations) and .gov (exclusively for government entities). .edu is also highly reputable, as it's restricted to accredited educational institutions. Which website builders offer a free domain? Several website builders offer a free domain as part of their paid plans. Wix, for example, provides a free domain for one year when you purchase any premium plan. After the first year, you’ll need to renew your domain at the regular price to maintain ownership. You may also be interested in: Best website builder for small business Best website builders for freelancers Best one-page website builders Best website builders for SEO Cheap website builder  Best AI website builder  Free website builders How many types of domains are there? There are several types of domains, primarily categorized based on their purpose and extension. The main types include: Top-Level Domains (TLDs)  – These are the highest level in the domain name system, such as .com, .org, and .net. Country Code TLDs (ccTLDs)  – These are specific to countries, like .us (United States) or .uk (United Kingdom). Generic TLDs (gTLDs)  – These include both traditional options like .info, .biz, and newer extensions like .blog, .shop, and .tech. Second-Level Domains (SLDs)  – These are the names chosen before the TLD (e.g., in “example.com,” “example” is the SLD). Subdomains  – These are extensions of an existing domain, such as blog.example.com. How many .com domains are there? There are over 170 million .com domains currently registered. As one of the most popular and widely used top-level domains (TLDs), the number continues to grow steadily. However, the exact number can change frequently due to new registrations and expirations. For a more specific, up-to-date figure, domain registration platforms or domain industry reports typically provide the latest statistics.

The perfect domain is just a click away: claim your domain → Domain flipping is a unique investment or business opportunity that involves buying domain names at a lower price and selling them for a higher price and profit. Think of it like real estate but instead of houses and land, you're dealing with virtual property – domain names. Learn more: What is a domain name? Just like in the physical world, location—or in this case, a good domain name—can be everything. A catchy and relevant domain name can be the difference between a website that's easily found and remembered and one that's lost in the vastness of the internet. Furthermore, there are certain types of domain names that are seen as more credible than others such as .com vs .net . Moreover, understanding domain flipping is crucial because it can affect your business directly. Whether you're looking to expand your digital footprint or find new investment avenues, knowing how to navigate the world of domain flipping could give you an edge over competitors who overlook its potential. The history of domain flipping The practice of domain flipping isn't new, it dates back to the early days of the internet. When the World Wide Web was still in its infancy, some savvy individuals recognized the potential value of domain names and began buying them up. This was a time when you could register a domain name easily for little money and many of the now highly-valued domains were picked up for nothing. As the internet grew, so did the recognition that domain names were more than just addresses—they were vital for branding, making a website  and starting a business . This realization marked a key milestone in the evolution of domain flipping. Prices began to rise, and the first big sales made headlines, cementing domain names as valuable commodities. Learn more about how to find the owner of a domain . Is domain flipping still lucrative? When it comes to domain flipping, one of the most pressing questions you might have is: "Is domain flipping still profitable?" You might wonder whether your domain will actually sell and if all the good domains are already taken. The answer is yes, domain flipping can still be profitable, but with a caveat—it's not as easy as it once was. The market has matured and finding those diamond-in-the-rough domain names requires more strategy and insight than before. The potential for a lucrative domain flipping business still exists. Some individuals have turned this into their primary source of income, while others see it as a profitable side hustle. The key to success lies in understanding market trends, identifying valuable domains and knowing when to hold onto or sell them. Domain flipping success stories There are numerous success stories that highlight the profitability of domain flipping. For instance, certain single-word domains have sold for millions of dollars. These stories serve as inspiration and proof that with the right approach, timing, and a bit of luck, domain flipping can be highly rewarding. Business.com In 2007,  this domain was flipped for a record US$350 million having originally been purchased for US$7.5 million. Lasvegas.com Was sold for US$90 million in 2005 . Remember that while these success stories are impressive, they represent the peak of what's achievable. Most domain sales occur at lower price points, yet they can still provide significant profits if you buy low and sell high. It's all about recognizing value where others might not see it. Risks associated with domain flipping Like any investment, domain flipping comes with its own set of risks. You might be wondering, "Is domain flipping risky?" The answer is that it can be, especially if you dive in without a solid understanding of the market. The risks range from financial loss to legal complications, and it's essential to be aware of them before getting involved. One risk involves the technical aspect of domain names. Terms like 'sign developer' and 'network policy' might not be part of your everyday vocabulary, but they're important in the context of domain flipping. A 'sign developer' could refer to someone who creates digital signatures for secure transactions, which is crucial when transferring ownership of domains. 'Network policy' might involve the rules and regulations governing domain name registrations and transfers. Domain flipping best practices To minimize these risks, there are best practices you can follow: Research thoroughly : Before purchasing a domain, do your homework. Look into its history, traffic statistics and any potential trademarks or legal issues. Use a reputable domain registrar . Understand the market : Stay informed about current trends in domain names. What types of domains are selling and for how much? This knowledge can help you make more informed decisions. Set a budget : It's easy to get caught up in auctions or bidding wars. Set a budget for how much you're willing to spend on domains to avoid going over budget. Protect yourself legally : Ensure that the domains you're interested in aren't infringing on trademarks or involved in legal disputes. Hold the domain: Consider holding your domain for a while to maximize returns. During this time, your domain can be a placeholder for future projects or leased for passive income. Use a service to sell: You can use a service to sell websites that have content on them already. The legality of domain flipping When you're considering entering the domain flipping market, it's natural to question its legality. "Is it legal to flip domain names?" Yes, domain flipping is legal, but there are certain practices and scenarios that can cross legal boundaries, so it's important to operate within the confines of the law. Domain flipping is akin to investing in property; buying and selling for profit is a legitimate business model. However, issues arise when domain flippers engage in practices like cybersquatting or domain squatting —registering domains with the intent of profiting from someone else's trademark. Legal challenges and domain flipping While navigating the legality of domain flipping, you might encounter terms such as 'blocked whoa' and 'default sometimes.' These could refer to situations where a registrar has put a hold on a domain ('blocked whoa') or when a domain defaults back to the registrar if certain conditions aren't met ('default sometimes'). To stay on the right side of the law: Avoid trademark infringement : Be cautious not to register domains that contain or mimic known trademarks or brand names. Always do a domain name search  as well. Be aware of cybersquatting laws : Familiarize yourself with laws like the Anticybersquatting Consumer Protection Act (ACPA)  in the U.S., which protects against bad-faith registration of domains. Conduct due diligence : Before purchasing a domain, ensure there are no existing legal disputes or claims against it. Domain flipping for beginners If you're new to the concept of domain flipping, starting out might seem daunting. However, with the right guidance and resources, you can embark on this venture with confidence. Domain flipping for beginners involves learning the basics, understanding the market, and starting small. One way to dip your toes into domain flipping is through 'Free domain flipping.' This involves looking for opportunities to acquire domains at no cost or for a minimal investment. These could be domains that are expiring or have been overlooked but have potential value. Get a free domain  today. The cons of domain flipping While domain flipping can be profitable, it's important to acknowledge the challenges and downsides that come with it. Understanding these cons can help you make more informed decisions and set realistic expectations for your domain flipping endeavors. One of the primary challenges is the level of competition. With many people aware of the potential profits, finding undervalued domains has become increasingly difficult. Additionally, holding onto domains for too long while waiting for the right buyer can lead to financial strain due to renewal fees. Let's address some common concerns about domain flipping: Market saturation : With more people trying to flip domains, the market can feel saturated. It's crucial to find niches or untapped markets to stand out. Financial risk : There's always a risk that you won't be able to sell a domain at a higher price, which could result in a loss. Time investment : Domain flipping isn't just about making quick transactions; it often requires patience and time to research and find buyers. Learn more: How to register a domain name Domain hosting vs web hosting Is domain flipping risky? Domain flipping, buying and selling domain names for profit, can be risky. It's like stock trading - you need research, timing and a bit of luck. The biggest risk is that you might not find a buyer willing to pay what you want. Also, trends change, so a domain that seems valuable today could become worthless tomorrow. Always be aware of legal issues regarding trademarks and domain name disputes. Like any investment, domain flipping requires careful planning and an understanding of the risks involved. Is domain flipping profitable? Domain reselling profitability is highly variable. It depends on your research skills, ability to find the right domains and the market's readiness to pay. Some domains sell for thousands, while others remain unsold. It's not a guaranteed income stream but with strategic planning, dedication and a bit of luck, it can be a profitable side hustle or even a full-time business depending on how successful you'll be. Found a domain worth keeping? Learn how to make a website  and turn it to your next business! How long does it take to flip a domain? The time it takes to flip a domain can vary greatly, ranging from a few days to several years. There's no set timeframe, as it depends on various factors. These include: Domain quality : High-quality, memorable domains may sell faster especially as these types of domains and extensions are both in high demand and short supply. Market demand:  Trendy or industry-specific domains might flip quickly — this was proven recently with AI related names, Pricing strategy:  Competitive pricing can speed up sales, as with selling anything you need to know that sweet spot between what the customer will pay and maximizing your own profit. Marketing efforts:  Active promotion can reduce selling time. Patience:  Some flippers hold domains for years, waiting for the right buyer. It's not unusual for domains to be a long term investment, selling for multiple amounts many years after they were first bought. Economic conditions : Market fluctuations can affect sale speed. Niche:  Some industries have higher domain turnover rates — the tech industry for example. On average, successful flippers often see results within 3-12 months. However, some domains sell within days, while others may take years. What kind of domains are best for flipping? When it comes to domain flipping, certain types of domains tend to yield better returns. Here are some characteristics to consider: Short and memorable : Domains that are easy to remember and type are more appealing. Keyword rich : Domains containing popular search terms can attract more buyers. Brandable : Unique and catchy names that can be developed into strong brands. Aged domains : Older domains often have more authority and can be more valuable. Niche-specific : Domains targeting specific industries or trends can have high demand. Expired domains : These can offer hidden value and existing backlinks. Local domains : Domains focused on specific locations can appeal to businesses targeting local markets. New domains : Leveraging new trends or technologies can attract forward-thinking buyers. Buy a domain  today. What tools can help with domain flipping? There are several that can help. The most popular are: Domain marketplaces : Sedo, Flippa Domain appraisal tools : Estibot Keyword research tools : Google Keyword Planner, SEMrush Domain age checkers:  DomainTools, WhoIs Expired domain finders:   ExpiredDomains.net , DomCop Domain suggestion tools:  Wix domain name search Domain monitoring:  DomainTools Monitor, DomainHole Trademark checkers:  TESS, TMView Analytics tools : Google Analytics, Similarweb Domain parking services:  Sedo, ParkingCrew Backlink checkers:  Ahrefs, Majestic Domain auction trackers : NameBio, DNjournal

The perfect domain is just a click away:   claim your domain →  Need advice on how to choose from the best domain registrars ? Your domain name is your unique address on the internet, so picking the right domain registrar to manage it is a big deal. With so many options available, it can be tough to know where to start. You’re not just buying a name; you’re investing in a service that will manage a critical piece of your brand. Follow this guide on how to choose a domain registrar that works best for you, so you have all the information before making a purchase and creating a website .   Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: how to choose a domain registrar When choosing a domain registrar, start by understanding what the registrar actually does. A domain registrar is the company that reserves your web address (for example, yourbusiness.com) and manages it on your behalf so it correctly points to your website. A good registrar should do more than just sell you a domain. Look for one that securely maintains your registration details in the official domain database and offers easy-to-use domain name management tools. This includes simple renewal options, the ability to transfer your domain if needed, and full control over DNS settings so your website and business email work reliably. Learn more: What is a domain name? How to buy a domain name What is DNS? How to choose a domain registrar in 14 steps Ready to find the perfect domain registrar for your brand? We’ve broken down the process of choosing a domain registrar into fourteen simple steps to help you find the perfect partner for your website's address: Compare initial pricing and renewal costs Check for hidden fees Evaluate the user experience Look into customer support options Consider domain transfer policies Read reviews and check reputation Explore additional services Ensure WHOIS privacy is included Check the registrar's security features Understand the domain expiration policy Check TLD availability Look for bulk domain management options Review DNS management tools Verify registrar accreditation 01. Compare initial pricing and renewal costs First things first: let's talk about price. Many domain registrars offer tempting introductory prices for the first year. You might see deals for as low as a few dollars. While a great deal is always a plus, the real cost often shows up during renewal. Make sure you look beyond the first-year price tag. Check the renewal rates, as these are what you'll be paying for the long term. Some registrars might offer a low initial price but have much higher renewal fees, so a little comparison shopping now can save you a lot of money down the road. Explore more: how much does a domain name cost? 02. Check for hidden fees Nobody likes surprise charges. As you compare prices, keep an eye out for any hidden fees. Some registrars may charge extra for services that others include for free. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers A common example is WHOIS privacy. A WHOIS domain lookup service keeps your personal information (like your name, address and email) private in the public domain directory. Some registrars offer this for free, while others charge an annual fee. Also, look for any administrative fees or charges for transferring your domain to another provider. Transparency is a good sign, so choose a registrar that is upfront about all costs. Learn more: what is domain privacy? 03. Evaluate the user experience You'll be managing your domain through the registrar's dashboard, so it should be easy to use. A clean, intuitive control panel makes tasks like updating your contact information or changing your domain settings straightforward. You shouldn't need a technical manual just to manage your domain. Many registrars have tutorials or screenshots of their user interface. Take a look before you commit. A simple, well-organized dashboard will make your life much easier, especially if you're new to managing a website. Looking for domain inspiration? Take a look at the most common industry domain names . 04. Look into customer support options When you have a question or run into an issue, you want help to be readily available. Before you sign up, check out the registrar's customer support options. Do they offer 24/7 support? Can you reach them by phone, live chat or email? Good support can be a lifesaver. Look at customer reviews to see what others say about their support experience. A registrar with a reputation for responsive and helpful support gives you peace of mind, knowing that help is there when you need it. 05. Consider domain transfer policies You might not plan on switching registrars now, but it's good to have the option. Each registrar has its own policy for transferring domains to a different provider. Most registrars will lock a domain for 60 days after registration or transfer, which is a standard industry practice. However, some may have complicated processes or charge a fee to transfer out. Read the transfer policy carefully. Choosing a registrar with a clear and fair transfer policy gives you the freedom to move your domain if you ever find a better service elsewhere. Learn more: how to transfer a domain name . 06. Read reviews and check reputation What are other people saying? Customer reviews are a fantastic resource for getting an honest look at a registrar. Check out reviews on trusted third-party sites to get a sense of the company's reputation. Look for patterns in the feedback. Are customers consistently praising the customer service? Are there frequent complaints about hidden fees or technical problems? A registrar with a solid track record and positive reviews is usually a safe bet. Find out more: I want to buy a domain name . I have a domain name, now what? 07. Explore additional services Your domain name is just one piece of building your website. Many registrars offer a bundle of other services. These can include web hosting , email hosting and website builders. Bundling services can be convenient and sometimes cost-effective. If you need hosting or a professional email address (like you@yourbusiness.com ), see what the registrar offers. This can simplify your setup by letting you manage everything in one place. Just make sure the quality of these extra services meets your standards. Learn more: web host vs domain registrar . 08. Ensure WHOIS privacy is included As mentioned earlier, WHOIS privacy is important. When you register a domain, your personal contact information is added to a public database called WHOIS. Without privacy protection, this information is visible to anyone, which can lead to spam emails and unwanted calls. Many reputable registrars now offer WHOIS privacy for free as a standard feature. Prioritize these providers. It's a simple way to protect your personal information and maintain your privacy. 09. Check the domain registrar's security features Domain security is crucial for protecting your website and your visitors. Knowing how to secure your domain  is vital and a good registrar will offer security features to prevent unauthorized changes or transfers of your domain. Look for features like two-factor authentication (2FA) for your account and a domain lock. A domain lock prevents your domain from being transferred without your permission. These security measures add an extra layer of protection, keeping your domain safe from potential threats. Find out more about domain security and how to avoid domain spoofing and domain hijacking . 10. Understand the domain expiration policy What happens if you forget to renew your domain? It's a common mistake, but it can have serious consequences, including losing your domain name. Different registrars handle expired domains differently. Most will offer a grace period (often around 30 days) after the expiration date, during which you can renew the domain, sometimes for a higher fee. Check the registrar’s policy on domain expiration and grace periods. Even better, choose a registrar that offers an auto-renewal option. This automatically renews your domain before it expires, so you don’t have to worry about it. When you register a domain name  with Wix, renewal is yearly and reminders are sent well before your registration is up. Learn more about dropped domains and how to buy expired domains . 11. Check TLD availability As of June 2024, there were approximately 362.4 million domain names registered worldwide , with about 38% of those under country-code top-level domains (ccTLDs). Before you settle on a registrar, make sure they offer the top-level domains (TLDs)   you want, such as .com, .net, .org or niche extensions such as .shop, .io or .ai. Some registrars specialize in certain TLDs, while others have broader options. Having access to multiple extensions is helpful if you plan to register variations of your domain name for brand protection or future projects. Learn more: .org vs .com vs. net . 12. Look for bulk domain management options If you manage multiple websites or plan to expand your online presence, a registrar that supports bulk domain management is essential. This feature lets you search, register, renew and configure several domains at once, saving time and reducing the risk of missing renewals. It’s particularly valuable for businesses, agencies and investors managing large domain portfolios. Planning to grow your site? Find out more: what is a subdomain? 13. Review DNS management tools A good registrar should include robust DNS management within your account. This means you can easily add, edit or delete DNS records (like A, CNAME, MX and TXT) without needing a separate hosting provider. Advanced DNS tools—such as automated record updates, DNSSEC support and fast propagation—give you better control and security for your website and email setup. 14. Verify registrar accreditation Always choose a registrar accredited by ICANN (Internet Corporation for Assigned Names and Numbers) or, for country-specific domains, by the relevant national registry. Accreditation ensures the registrar meets industry standards for transparency, data protection and dispute resolution. Using an accredited registrar gives you confidence that your domain ownership is legally recognized and safeguarded. Domain registrar features summed up Domain registrar feature Importance What to look for ICANN accreditation High Official listing on the ICANN directory Transparent pricing High Clear initial and renewal costs; no hidden fees Domain transfers Medium A straightforward and low-cost transfer process WHOIS privacy High Free or low-cost privacy protection to hide personal info Customer support High 24/7 support via multiple channels (phone, chat, email) User experience Medium A clean and easy-to-navigate management dashboard You may also be interested in: How to create an email with your domain Can you buy a domain name forever? Where to register domain names You can learn how to register a domain name directly through an ICANN-accredited registrar or through a reseller. Registrars manage the domain registration process, while resellers (like some hosting companies or website builders) offer domain registration as part of a larger package. Platforms like Wix are both a direct registrar and offer a complete package, giving you a streamlined experience from start to finish. How much does it cost to register a domain name? The cost of a domain name can vary widely. A standard .com domain typically costs between $10 and $20 per year. However, prices can change based on a few factors: Top-level domain (TLD):  Common TLDs like .com are usually affordable, while newer or more specialized TLDs like .io or .ai can be more expensive. Promotional pricing:  Many registrars offer low introductory prices for the first year, but be sure to check the renewal rates, which are often higher and could even be double the initial registration fee. Privacy protection:  Some registrars charge extra for WHOIS privacy, which hides your personal information from public view. Others, like Wix, include it for free. Find out more: does Wix offer free domains? Why choose Wix as your domain registrar? Wix isn't just a place to get a domain name; it’s a complete platform for building and growing your brand. When you get a domain from Wix, you get more than just an address: All-in-one solution:  Get your domain, hosting and a powerful website builder all in one place. Free domain with Premium Plans:  Get a free domain name for the first year when you sign up for a yearly premium plan, and use the Wix domain name generator to get unique domain name suggestions for you new website. Free WHOIS privacy:  We believe your privacy is important, so we include WHOIS privacy protection at no extra cost. Intuitive management:  Easily manage all your domain settings, DNS records and connected services from a single, user-friendly dashboard. Learn more: how to buy a domain from Wix . Ready to claim your domain? Choosing a domain registrar is a foundational step in your online journey. By focusing on transparent pricing, robust security and reliable support, you can find a partner that helps you build and grow with confidence. When you're ready to take the next step, consider an all-in-one platform that simplifies the process, so you can focus on what you do best. Buy a domain  today . Choose a name that fits your brand and get started with a trusted registrar. How to choose a domain registrar FAQs How do I check if a domain registrar is accredited? You can verify a registrar's accreditation by checking the official ICANN (Internet Corporation for Assigned Names and Numbers) directory. An accredited registrar has met ICANN’s standards for operation and can be trusted to manage your domain securely. What happens if my domain registrar goes out of business? If your registrar is ICANN-accredited, your domain is protected. ICANN has procedures in place to transfer domains from a failing registrar to another accredited one, ensuring you don't lose your domain name. This is a key reason why choosing an accredited domain registrar is so important. Can I transfer my domain name to another registrar later? Yes, you can transfer your domain to a different registrar. Most domain registrars have a standard process for this, though some may have a 60-day lock-in period after initial registration or transfer. Be sure to check the transfer policy and any associated fees before you commit.

The perfect domain is just a click away: claim your domain →   Popular domain extensions like .com, .org and .net have become online standards, signaling trust, credibility and professionalism. Choosing the right one helps your website stand out, attract organic traffic and build long-term recognition for your business. In this guide, we’ll explore the most popular domain extensions , what they mean and how to choose the best one for your brand. Website trends may come and go, but a domain name is meant to last. TL;DR: Popular domain extensions Choosing the right domain extension does more than help users find your site—it can also shape how your brand is perceived online. From classics like .com to emerging extensions like .ai, this guide breaks down the most popular domain extensions, how they’re being used today and what to consider when picking the one that best fits your business. You'll also get a look at newly launched TLDs and industry-specific options to help your domain stand out while aligning with your goals and audience. Popular SLD Description Best fit for .jobs Perfect for career sites or companies showcasing open positions. Job seekers, recruiters, HR teams .foundation Great for nonprofit organizations and charitable trusts. Nonprofits, charities, philanthropic groups .info A flexible choice for websites sharing resources or educational content. Educators, researchers, resource hubs .home Ideal for personal websites or online portfolios. Individuals, freelancers, creatives .services Clearly shows your website offers professional services. Consultants, agencies, service providers .tech Instantly connects your site to the tech industry. Startups, developers, IT companies .health Perfect for healthcare providers, medical institutions and wellness brands. Doctors, clinics, wellness businesses .digital Highlights your focus on digital products, services or strategies. Marketers, SaaS companies, eCommerce .life Great for lifestyle sites focused on wellness, hobbies or personal growth. Bloggers, wellness coaches, hobbyists What is a domain name? In order to understand what is a domain , think of it as a digital address for your website, similar to how a physical address directs people to your store or office.  It's the URL  that customers enter into their browser to find you (e.g., “www.wix.com”). This name is unique to your website and acts as a memorable identifier in the vastness of the internet. By owning a domain name, you secure a professional presence online, helping customers find you easily.  Tip: Be sure to use a trusted domain registrar to help you choose and purchase an available domain name. Ready to turn your vision into reality? Grab your free domain name  and create a website  now.  What is a domain extension? A domain name consists of two elements: the top-level domain and the second-level domain. The hierarchy of domains moves from right to left so the top-level domain (TLD)  (a.k.a. domain extension), is the last piece of text in the domain name. It’s the part of a web address that comes after the final dot. In Wix.com, for example, the top-level domain is " .com ” and the second-level domain (SLD) is “Wix.”  As more websites are created and competition for domain names grows, new domain extensions  have been introduced to give businesses more choice. In addition to learning more about what .com is , what .net is  and what .org  is, you can now choose something more unique to your industry like .photos , .shop  or .agency . Explore the most common industry domain names  to help identify patterns or trends that resonate with your target audience Learn more about how to get an .org domain. As Cameron Walker, general manager at Name.com  shares: "We're incredibly excited about the continued growth and future of domain extensions. At Name.com, we see these new options as a powerful tool for both individuals and businesses to express their unique identities and thrive." Tip:  Read more about .org vs .com  vs .net  and how to choose a domain name  that suits your business. Learn more: What's the best domain extension for a personal website? Should you choose a niche-focused domain? Is .shop a good domain for ecommerce? Cheapest domain extensions Premium domains  Premium domains are concise and memorable domains. They usually consist of only one or two short words so that they’re easy to remember and type into a browser. They are considered premium because they match exactly with business or brand names and are often rare, or already registered by another user.  These domains also tend to be very expensive. For example, in 2016, Elon Musk paid $11 million  to acquire the domain name tesla.com to match his updated Tesla branding. Learn why some business owners are wiling to pay $100+ a year for a premium domain . Expired domains  When a user purchases a domain, they are not purchasing outright ownership of that domain name indefinitely. Instead, they are paying to register the use of that domain for a specific period.  Upon expiration of this term, the domain must be renewed to maintain ownership by the same individual or entity. If a domain name is not renewed, it becomes an expired domain , available for registration by others, potentially resulting in its acquisition by a different owner.  Domain names may expire intentionally, such as when a business closes and no longer requires the domain, or inadvertently if the owner fails to pay the required renewal fee. Tip:  If you are planning to buy a new domain name , you should always check the domain history . Learn more about smart domain name management  strategies to keep your online presence strong. Popular domain extensions (TLDs) With over 1,200 possible TLDs available, you can easily craft a unique domain name that conveys your brand’s story without incurring premium prices or waiting for ideal domains to become available. Here are some of the most popular domains this year, organized by trending categories: The most common domain extensions Popular domain extensions: location-based Popular domain extensions: tech-related  Popular domain extensions: competitive positioning Popular domain extensions: news and trends Popular domain extensions: multi-purpose Popular domain extensions: influencer/community leaders Popular domain extensions: topical trends  Popular domain extensions: niche markets Popular domain extensions: restricted and sponsored The most common domain extensions .com .net .org .co   Some domain extensions never go out of style. .com is the most recognized domain globally, making it a safe and effective choice for businesses across all industries. .net, originally associated with networking services, has evolved into a versatile option for tech startups, communities and more. For non-profits and charities, .org conveys trust, credibility and a clear sense of purpose. .co has grown in popularity as a modern, startup-friendly option that's short, clean and ideal for businesses looking for something fresh and memorable. Classic extensions like these are perfect when you want your domain to be clear, credible and universally understood. Popular domain extensions: location-based . co.uk .de .ca .fr . com.au .us Whether you’re looking to be local or global, location-based TLDs (a.k.a., CCTLDs, short for “country code top-level domain” — what is a ccTLD ) instantly tell visitors where you're located or who you cater to.  Local extensions can boost local SEO and build trust with potential customers searching for services nearby. Broader options like .global and .world  showcase the expansiveness of your online reach. No matter your target market, if location matters to your business, a CCTLD extension can help you connect with the right audience online. Popular domain extensions: tech-related  .tech .digital .cloud .website .technology .ai .io Technology and the internet go hand in hand, so it’s no surprise that tech-themed extensions continue to be among the most popular domains. The use cases are variable and extensive: .tech for a cutting-edge startup, .cloud for a secure storage solution or .app for a mobile innovation.  One extension that’s seen a major rise in popularity is .ai. Originally the country code for Anguilla, .ai has become the go-to for artificial intelligence companies and startups. Its sleek, tech-forward feel helps position your brand at the forefront of innovation, especially in fast-moving fields like machine learning and automation. These extensions immediately signal an affiliation with the tech industry, fostering trust among tech-savvy visitors. And with a domain name search , finding and registering the right tech extension is simple—so your digital presence is just as innovative as your product. Read more: Domain name trends and 23 business owners share their worst domain naming mistakes Popular domain extensions: competitive positioning .top .guru .expert   .vip .pro .one .best Showcasing industry expertise or a higher level of service with popular domain extensions is an excellent way to set your business or brand apart in as little as three to four characters.  Use your domain name to communicate your competitive advantage, with TLDs like .pro for seasoned professionals or .best to convey exceptional service. These popular domain extensions prime potential customers to expect a superior experience. In a competitive market, they offer a powerful way to showcase your expertise and claim your position as the best in class. Popular domain extensions: news and trends .today .wiki .media .buzz .news .fyi Digital platforms continue to be primary hubs for news and information. According to the Pew Research Center , 57% of Americans said they prefer to get news from a digital device in 2024. It’s no surprise that domain extensions related to news, trends and timely delivery of information are among the most popular domains.  Domain extensions like .news, .today and .buzz can help convey where you fall in the industry—whether you focus on more traditional, current, viral or breaking news. By understanding the unique strengths of these TLDs, you can effectively communicate your purpose and attract a targeted audience eager for the latest news and insights. Wix makes domain transfer  easy, with free SSL, reliable hosting, privacy options and 24/7 support. Popular domain extensions: multi-purpose .site .online .website .link .xyz These extensions are versatile and instantly recognizable, strengthening your brand identity while ensuring your website is easy to find and remember. With popular domain extensions like .site or .online you can create a web address that perfectly reflects your brand.  Popular domain extensions: influencer/community leaders .club .blog .social . life.cyou .icu .bio .me The domain name landscape has evolved to reflect the growing importance of online communities and personal branding. Extensions like .life, .cyou, .club and .icu offer influencers and community leaders a way to create memorable domain names that resonate with their audience. These popular domain extensions convey a sense of connection, individuality and self-expression—all essential elements for building a strong online presence. Popular domain extensions: topical trends  .bet .live .shop .play .join .vote Domain extensions that directly reflect emerging or growing industries will continue to gain popularity. For example, the TLDs .bet and .live have seen tremendous growth. The rise of .bet coincides with the surge in online betting  as more and more states have legalized online sports betting. Domain names using the .bet extension have been sold for significant amounts, highlighting their value in the betting industry. For instance, "bet.bet" sold for $600,000 and "casino.bet" sold for $200,000 . The .live extension continues to be popular among consumers who embrace live streaming and real-time event coverage. By using .live, sites can set themselves apart from competitors by touting their timeliness directly through their domain name.  Popular domain extensions: niche markets .art .agency .store .finance .travel .legal .biz The domain name landscape is becoming increasingly specialized, with niche industry extensions gaining significant traction. Extensions like .art for a creative studio or .agency for a marketing firm act as powerful storytelling tools.  Industry-specific domain extensions concisely communicate your core business function. If connecting to customers is key to the success of your business, industry domains are one way to attract a highly targeted audience who understands your value proposition at a glance. Popular domain extensions: restricted and sponsored .edu .gov .mil Some domain extensions are reserved for specific types of organizations and require strict eligibility verification. For example, .edu is limited to accredited educational institutions, .gov is reserved for U.S. government entities and .mil is restricted to the U.S. military. Because access is limited, these extensions carry a high level of trust and credibility. Visitors immediately know they’re interacting with an official, verified organization, which makes restricted and sponsored TLDs especially powerful for institutions where authority and security matter most. Check out the new domain extensions  available on Wix and grab one that fits your idea. Popular second-level domain names (SLDs) Second-level domains are parts of a website address that comes before the top-level domain, like ".com" or " .org ". They typically represent specific entities or organizations, which offer a unique identifier within the larger domain name system. These popular SLD keywords reflect some of the same registration trends as top-level domains.  The most popular second-level domains include: .jobs: Ideal for career portals or companies seeking to showcase their open positions. .foundation: Perfect for non-profit organizations and charitable trusts. .info : A versatile option for informational websites offering resources and educational content. .home: Great for personal websites or online portfolios. .services: Clearly communicates that your website offers professional services. .tech : Instantly identifies your website with the technology industry. .health: Ideal for healthcare providers, medical institutions and health-related resources. .digital : Conveys a focus on digital products, services or marketing strategies. .life : Suitable for websites with a broad lifestyle focus, encompassing wellness, hobbies or personal growth. How to choose the right popular domain extension When it comes to domain extensions, .com  remains the most recognized and trusted. It’s associated with credibility across industries and often the first choice for businesses. But depending on your goals, other extensions can be just as effective and sometimes more strategic. Target audience:  If your business serves a specific region, a country code top-level domain (ccTLD) like .de, .co.uk or .ca helps build trust and signals a local presence to customers in that market. Branding:  Generic top-level domains (gTLDs) such as .tech, .store or .design highlight your niche or industry, making your brand stand out with a name that feels modern and relevant. Availability:  Many short or memorable names are already taken under .com, so newer extensions give you a better chance to secure a domain that fits your brand. Perception:  Some newer or less common extensions have been linked to spam, which can affect user trust. Choosing a reputable domain and registrar helps ensure your website feels credible. Expert tip from Einat Shafir, product manager at Wix: ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." Website examples using popular domain extensions Get inspired by these standout websites that creatively use popular domain extensions to showcase their brand, connect with their audience and stand out online: .com website example: Leanne Morgan Leanne Morgan is a successful comedian with a massive social following and a Netflix special. Her website's  clean and professional design makes it easy to navigate, with a prominent tour schedule that keeps fans engaged. The .com extension is perfect for her global audience, as it’s universally recognized and easy to remember. .org website example: Liga De Arte This 50-year-old nonprofit art institution in Puerto Rico provides scholarships and aid to talented students with limited resources. The .org extension highlights their nonprofit status, building trust and credibility with donors and supporters. Their site beautifully reflects their mission, showcasing student artwork and sharing impactful stories. .net website example: KSM Candle Co. A Baltimore-based candle and fragrance shop offering workshops, owned by a woman entrepreneur. The workshop booking system is seamlessly integrated, making it easy for customers to engage with the brand beyond just shopping. The .net extension gives them a professional yet approachable online presence, perfect for a growing small business. .co.uk website example: Three Trees Tarot A creative and mysterious tarot business thriving in the UK , generating impressive revenue. The . co.uk extension emphasizes their UK roots, appealing to local customers seeking a trusted, homegrown service. Their site’s design reflects the mystical nature of their work, drawing in curious visitors. .fr website example: Mea Book Mea Book is a French website that lets customers create unique, personalized books. The .fr extension reinforces their French identity, making it clear they cater to a local audience. A standout feature of their site is the intuitive book customization tool, which makes creating a custom book a fun and effortless experience. .ca website example: The Ice Cream Truck Kris and Carli, a husband-and-wife duo, run a nostalgic ice cream truck business in Canada , bringing joy to events and birthdays. The .ca domain extension proudly highlights their Canadian roots, helping them connect with local customers. A standout feature of their site is its vibrant and playful design, which perfectly mirrors the fun and nostalgia of their ice cream truck. .store website example: Oak and Willow Oak and Willow is an eco-friendly brand with a great success story, offering 100% sustainable products. The .store extension makes it clear that they’re an online shop, making it easy for customers to find and shop their products. A standout feature of their site is the dedicated section on their sustainability practices, which reinforces their commitment to the environment. .shop website example: Candle Bakery Candle Bakery creates candles that look like baked goods, blending creativity with craftsmanship. The .shop extension is a perfect fit, instantly signaling their focus on retail. A standout feature of their site is the incredible product photography, which makes their candles look so realistic you’d think they’re edible. .edu website example: Montana Bible College Montana Bible College offers a range of theological programs in a faith-based environment. The .edu extension establishes their credibility as a trusted educational institution. A standout feature of their site is the detailed program pages, which provide all the information prospective students need to make confident decisions. Learn more: Is Wix a domain registrar? How to search for and select a domain name No website is complete without a domain name. When it’s time to select the domain, make a list of keywords that are most relevant to your business. Include your business name, descriptors, industry keywords, etc. Once you have a strong list, you can start searching for possible domain names. Popular domain extensions can help you define your industry (.beauty, .media , .design ), instill confidence in your brand (.pro, .expert ) or build a community (.bio, .club , .group).  With a website builder like Wix, you can register a free domain for a year. You can experiment and see what’s available by searching for domain name options and using tools like the Domain Name Generator .  You may also be interested in: Why do I need a domain name? What is domain authority? Domain name and website hosting How to get an SSL certificate ccTLD meaning Popular domain extensions FAQ What is the most popular domain extension? The most popular domain extension is .com. It’s widely recognized, trusted and often the first choice for businesses, organizations and individuals. Its universal appeal makes it highly competitive, so securing a .com domain can sometimes be challenging. Which domain is trending now? Extensions like .ai, .io and .xyz are trending, particularly among startups and tech companies. These modern TLDs cater to niche audiences, such as artificial intelligence for .ai or innovation-focused ventures for .io. Their fresh appeal makes them increasingly popular alternatives to traditional options. What is the best domain extension other than .com? Other than .com, extensions like .net, .org and .io are highly regarded. .net is versatile and often chosen by tech-forward companies, while .org is trusted for nonprofit and educational purposes. For startups and innovators, .io is an excellent choice due to its modern and tech-friendly image. Is .org or .co better? Both .org and .co have their strengths, depending on your goals. .org is often associated with nonprofits, charities and educational institutions, making it ideal for building credibility in those spaces. .co, on the other hand, is often used as a shorter alternative to .com and works well for startups or businesses looking for a modern feel. What are some good and bad domain extensions? Good domain extensions are relevant, easy to remember and fit your brand, such as .com, .net and .ai for specific industries. On the other hand, extensions with reputations for spam or low credibility, like .xyz (used improperly by some), or regional TLDs misused out of context, may pose challenges. Research the reputation of an extension before choosing it. What should I do if my preferred domain name is unavailable? If your desired domain is taken, consider creative alternatives like adding keywords, hyphens or using another reputable extension such as .net or .co. You can also reach out to the current owner of the domain to negotiate a purchase. Tools like domain name generators can help you brainstorm fresh ideas if you’re stuck. Are there downsides to using less common TLDs? Using less common TLDs, like .biz or .info, may carry some risks, as they aren’t as trusted or familiar to users as .com or .org. They could also negatively impact your website’s memorability or credibility. However, newer, niche-specific TLDs like .tech or .design are gaining traction and can be excellent choices for the right audience or industry.

The perfect domain is just a click away: claim your domain →   Custom domain names  are unique web addresses that you can purchase and use for your website or online business. For entrepreneurs, small business owners and startups, establishing credibility and setting the tone for your brand often begins here. They typically end in familiar domain extensions  like .com, .net or .org and allow you to create a memorable brand identity that stands out from the rest. Secure your domain in just a few clicks with Wix.  Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: What are custom domains A custom domain gives your brand a professional home on the web and helps people find, trust and remember you. This guide walks you through what a custom domain is, why it's a game-changer for your credibility, branding and email, how pricing works and the steps to choose, register and connect one to your site so you can grow your business. You’ll learn: What a custom domain is and how it’s different from a free address Why custom domains build trust, brand recognition and SEO value How much a custom domain costs and what affects pricing Tips for choosing a strong domain name and extension How to register, connect and maintain your domain step-by-step How custom domains support branded email and marketing Common questions like changing domains, renewals and protection What is a custom domain?    A custom domain is your personalized  web address  (e.g., www.yourbusiness.com) that represents your brand and makes it easy for customers to find you online. It’s professional, unique and memorable. On the other hand, an account domain is typically a free, generic web address, often provided by a website builder platform, that includes their name, such as www.yourbusiness.platformname.com. While an account domain works for getting started, a custom domain helps establish credibility and puts your brand front and center, giving your business a more polished and professional image. It also allows you to create a consistent online presence across all your platforms and marketing materials.  New to domain names? Get started with  what is a domain  and our top level domain list . Custom domain example  To help clarify what makes a domain custom, consider these examples. A generic domain provided by the Wix hosting service might look like this: www.examplebiz.wix.com. While functional, it doesn’t tell your visitors much about who you are and makes your business easy to overlook.  Now, compare that to www.examplebiz.com. This version is clean and concise. It’s also easier for potential customers to remember. Custom domains ensure your business name is front and center, helping people instantly associate your web presence with your brand. When you build your Wix site, getting started with a custom domain on a paid Wix plan  is simple and seamless. Learn more: URI vs URL Domain vs website Domain vs URL Domain lifecycle The benefits of using a custom domain    Besides giving your brand a professional image, custom domains have several other benefits:  Increased credibility A custom domain can help build trust and credibility with customers. It shows that you are serious about your business and invested in its online presence. Better search engine optimization (SEO) Custom domains can help your website rank higher in search engines because they are unique and relevant to your brand. They also make it easier for potential customers to find you when searching for your specific products or services. Brand recognition A consistent domain name helps establish your brand identity across all platforms. It allows customers to easily recognize and remember your website, making it easier for them to come back or refer others. Enables branded emails Learn how to create a business email to establish a strong brand presence with customized business email addresses like support@yourbusiness.com. Using professional formats not only improves communication but also allows you to explore creative email name ideas that reflect your company’s values and structure. Tips for choosing the right custom domain name for your brand Getting the right domain name isn’t just about availability; it’s an opportunity to establish how people perceive your brand. Here are some actionable tips for  choosing a domain name  to help you make the right choice. Keep it simple Choose a domain name that is easy to spell, pronounce and remember. Avoid using numbers, hyphens or special characters as they can be confusing and difficult to type correctly. Make it relevant Your domain should reflect your brand and what you do. It should give customers an idea of what to expect when they visit your website. Consider using keywords Including relevant keywords in your domain can help with SEO and attract the right audience to your site. However, it’s essential to balance this with keeping your domain simple and memorable. Avoid trademark infringement Before choosing a domain name, research existing trademarks to ensure you are not infringing on someone else's brand or copyright. This could lead to legal consequences and damage your business's reputation. Learn how to trademark a domain name to avoid any issues. Use a reputable registrar When purchasing a custom domain, make sure to use a reputable registrar that offers reliable customer support and security measures for protecting your website. Is Wix a domain registrar ? Learn more. Choose the right extension While .com  is a widely recognized extension, there are other options like .info , .org , . co , .net ,  .store  or even niche options like .coffee (if it’s relevant to your business). Just ensure the extension is appropriate for your industry so customers can immediately connect it with your services.  Secure alternate versions If your primary domain name is available, consider purchasing alternative spellings, misspellings or variations as well. This ensures visitors are redirected to your business even if they make typos when entering your web address. Use a  redirect domain  strategy to seamlessly guide users to the correct site. Use tools to brainstorm Finding the perfect name can feel overwhelming, but a domain name generator can help spark ideas. Tools like the  Wix domain name generator  provide creative suggestions based on keywords you input.  How much does a custom domain cost?  A custom  domain price  typically ranges between $10 and $50 per year, depending on factors like the popularity of your chosen name and the extension (.com versus other options). Premium domains—short or highly coveted names, including some of the  most popular domain names —can cost significantly more. With a Wix plan, a custom domain is included, making it easier to get your website up and running. Learn more:   How to buy a domain name How to register a domain name How much does a domain name cos t Expert tip from Ofir Gvili, domains PMM at Wix:  “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” How to get a custom domain in 7 steps 01. Choose a domain name Start by brainstorming a domain name that is memorable, relevant to your brand and easy to spell. Use online tools like domain name generators to find unique and available ideas.  02. Check domain availability Perform a  domain name search  on a domain registrar or hosting platform to see if your desired domain name is available. If it's already taken, consider altering the name slightly or choosing a different extension. Explore various  types of domains , such as .com, .org or .net , to find the one that best suits your needs. Find the domain owner and registration details for a website with a  Whois domain lookup .  03. Register your domain Once you've found an available name, register it through a trusted domain registrar. Pay attention to the registration terms and consider securing the domain for multiple years.  I want to buy a domain, how do I go about doing it? 04. Select a hosting plan Choose a  hosting website  that fits your website's needs, such as speed, storage and scalability. Many providers also offer bundled deals with domain registration.  05. Connect domain to your website Set up your domain to point to your website by updating your DNS (Domain Name System)  settings. Your hosting provider should guide you through the technical process.  06. Design and publish your site Use a  website builder  or hire a developer to design a user-friendly and visually appealing site. Once completed, publish your site and start driving traffic.  07. Maintain and renew Regularly update your website content and monitor its performance. Renew your domain registration on time to avoid losing ownership of it. Looking for the perfect domain name? We’ve selected some of the  best domain registrars  to help you secure your custom name quickly and easily.  According to Rob Gold, VP of marketing communications at Intermedia:  “Investing in a premium domain reduces the risk of phishing, cybersquatting and brand confusion, which can damage customer trust and impact revenue. This was a top priority for us, considering the line of work we do.” Firsthand domain insights from a travel entrepreneur When Erica and Shanticleer launched  Paper, Planes and Passports  they knew that securing a custom domain early was essential. While Erica already had a large following on social media, she wanted a website that could serve as their “home base” for trips, client bookings and communications. “Having a website has been non-negotiable for us,” she says. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” A custom domain does more than give your website a professional look. It establishes credibility, helps your brand stand out online and makes it easy for customers to find and remember you. For Erica and Shanticleer, registering their domain was one of the first steps to protect their business and create a trusted home for their brand. Naturally the couple needed a travel business name. They’d already been tagging their personal travel photos with #paperplanesandpassports , so when they found that domain available, the name was decided. Why trust Wix’s domain experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Learn more: How to create a website What are custom domains FAQ Can I change my domain name later? Yes, it’s possible to update or   change your domain , but it’s important to understand the potential consequences. Changing your domain can impact your customer recognition and web traffic. To minimize disruptions, make sure to plan carefully, update all links and inform your audience ahead of time. Do I need to renew my domain yearly? Most domains are registered on an annual basis, though some providers offer multi-year options. Renewing on time prevents  domain expiration  and ensures you retain rights to your custom domain. Should I trademark my custom domain name?  While it’s not legally required, trademarking a domain name can add an extra layer of protection for your brand, especially if you’re in a competitive industry.  Why is owning a custom domain important for online campaigns? Custom domains often play a central role in online  marketing strategies . They act as touchpoints for customers to discover new services, promotions or offerings. If your campaign redirects users to a personalized domain, it not only improves engagement but also builds trust. What are the differences between a custom domain and a free one? A custom domain (e.g., yourbusiness.com) is one you pay for and can personalize, offering brand credibility and a professional, matching email address. In contrast, a free domain (e.g., yourbusiness.platform.com) is provided by website builders as the default and may often look less professional and lacking ownership. Free domains may have ads, limited customization if any, whereas custom domains provide full control over your branding.

Get started by:  Creating a website →  |  Getting a domain → Buying a domain  from Wix  is a straightforward process that you can do entirely online, allowing you to create a website without hassle. Whether you’re looking to purchase your first domain or switch from another platform, Wix offers tools and features designed to simplify the process. Wix as a domain registrar (for .com and .net extensions) and as a reseller for all the rest, provides an integrated platform to register and manage your domain seamlessly. Here’s everything you need to know about how to register a domain name  through Wix. New to domains? Learn about  what is a domain  and   what’s the easiest way to get a domain . Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: How to buy a domain from Wix Here’s what you need to know about how to buy a domain name  from Wix, plus how it helps you get started online with confidence. Step / Feature What to expect Search for availability Find the perfect name using Wix’s search tool Choose your domain Pick a name that represents your brand or project Complete your purchase Register your domain, pick your term and pay securely Connect automatically Domain connects to your Wix site without extra setup Privacy protection Option to keep your contact info private (WHOIS privacy) Easy renewal Manage or auto-renew domains right from your Wix dashboard Support 24/7 help available if you have questions along the way Why buy a domain from Wix? Purchasing a domain through Wix seamlessly integrates with your website, giving you everything you need in one place. Wix Domains provides private registration for enhanced security, helping protect your personal information. When you buy a domain directly from Wix, you also get easy domain management  tools to update records or renew your domain. Wix simplifies the process if you are learning how to make a website  for the first time, offering an all-in-one website builder without the need to juggle multiple platforms. Plus, Wix ensures a smooth and user-friendly experience for managing your website and domain in one centralized location. Expert tip from Ofir Gvili, domains PMM at Wix: “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” How to buy a domain from Wix in 3 steps Check for domain availability Choose the right domain Complete your purchase 01. Check for domain availability   The first step to buying a domain from Wix is making sure your desired name is available. To do this, log into your Wix account , go to the Domains page and use the domain name search  bar to type in the name you want. Wix will process your input and show you whether the domain is available. If your preferred name is taken, don’t worry—Wix provides alternative domain suggestions to help you find the perfect match.  Try our domain name generator  to find the perfect name for your website. 02. Choose the right domain  Once you find an available domain, you can choose one that best fits your brand or project. When choosing a domain name , consider the following tips for an impactful and memorable name: Keep it short and simple—long or overly complex domains are harder to remember.  Use relevant keywords to clarify your niche or business type. For example, if you’re a photographer, you might incorporate the word “studio” or “photo” in your domain.  Avoid numbers, hyphens or uncommon spellings, as they can cause confusion.  First time choosing a domain? Check out our guide to domain extensions  for tips or see what 23 business owners consider their worst domain naming mistakes . 03. Complete your purchase  Once you’ve selected a domain, Wix will guide you through the checkout process. You’ll need to choose the registration period (typically one to ten years) and whether to add features such as private registration (more on this below). After configuring these options, proceed to payment and your domain will be officially registered.  Wix accepts multiple payment methods, making it easy to finalize your purchase. And here’s a bonus—if you’re on an eligible Wix premium plan , you might get your first year of domain registration for free.  Discover how Wix offers free domains , and start building your website today. Setting up your new Wix domain  Connecting your domain to your site  Once your domain is registered, it’s time to connect it to your Wix website. The process is automatic if you purchased the domain through Wix. Your domain will be synced with your site, removing the need to manually update DNS  settings.  If you need to connect a Wix domain to another website or service, you can update your DNS records via the Domains page in your Wix account.  Expert tip from Ofir Gvili, domains PMM at Wix: “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” Activating privacy protection  Privacy protection is a crucial consideration when buying a domain. When you register a domain, your personal details (like your name, email and phone number) are publicly available through the WHOIS database. Wix Domains allows you to activate private registration as an additional layer of website security .  Read more: What is domain privacy ? To enable this feature, you can select it during your domain purchase or add it later through your Domains page. This simple step keeps your personal details private, while reducing spam and unwanted contact.  Renewing your domain  Your registration comes with a domain expiration  date, typically set one to three years from the purchase date, depending on your chosen term. Wix Domains makes it easy to renew your domain, either manually or through auto-renewal. Enabling auto-renewal ensures you won’t accidentally lose your domain because of an expired registration.  You can manage your renewal settings from your Wix account, where you’ll also find reminders and renewal updates.  Wix domain pricing Buying a domain on Wix is designed to be flexible, so you can choose what works best for your project and budget.   Domain pricing depends on your chosen extension (like .com , .net , .org or specialty TLDs ) and the registration period, which usually ranges from one to three years. Most standard domain extensions start at around $14.95 to $24.85 per year, but prices can vary if you select less common or premium domain names. Many creators appreciate the annual renewal option, but you can also purchase multiple years in advance for added convenience. If you sign up for a Wix plan, you will get a free domain  for the first year. Learn more: How to get a free domain name How much does a domain name cost? What is Wix domains ? If you want extra features like privat e registration (to keep your information off public records), look for that add-on during checkout for a small additional cost. You’ll see all prices and options clearly before you make your purchase, so there are no surprises. *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time.   Exploring Wix domain features  One platform for all your needs  With Wix, your domain integrates with your website seamlessly, but there’s more to it. You can also create branded business email  addresses using Google Suite, like info@yourdomain.com , to establish strong brand identity and give your business a polished look. Additionally, all domain settings—like DNS record management—are easy to control directly from your Wix dashboard, where Wix simplifies domain name management  for users. Scalability and support  Wix domains are scaled for businesses and creators of all sizes. Whether you’re starting a blog  or expanding an online store , the process is simple enough for beginners, yet robust enough for seasoned entrepreneurs. And if you encounter any bumps along the way, Wix provides 24/7 customer support to help you out.  Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Ready to get a website domain name ? Get started with Wix today. How to buy a domain name from Wix FAQ Do I need a Wix Premium Plan to buy a Wix domain? No, you can purchase a Wix domain without a Premium Plan. However, a Premium Plan is required to connect the domain to your Wix website.  Can I buy a domain from Wix and connect it to a site on another platform? Yes, it’s possible. You’ll need to manually configure your domain’s DNS settings in your Wix account to point it to the external site.  What happens if my Wix domain registration expires? If your domain registration expires, Wix provides a grace period where you can renew it before it becomes available to others. Be sure to check your renewal notifications or enable auto-renewal to avoid losing your domain.  Does Wix offer refunds for domain purchases? Wix doesn’t typically provide refunds for domain registrations, as they are processed immediately. Make sure you’re sure about your domain choice before completing the purchase.

The perfect domain is just a click away: claim your domain →   A website address has two main parts: the domain name , which represents your brand or business, and the domain extension, also called a top-level domain (TLD). The extension appears after the dot—like .org,  .com  or .net—and signals the type, purpose or credibility of your website. While .com remains the most popular and widely recognized option, .org and .net each serve specific audiences and goals. Understanding the difference between these domain extensions helps you choose one that fits your website’s purpose, builds trust with visitors and strengthens your online presence. In this guide, we’ll compare .org vs .com vs .net, explain what each extension means, who it’s best for and how to decide which one aligns with your brand. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: .org vs .com vs .net Your domain extension says a lot about your brand. This guide breaks down the differences between .org, .com and .net—from what each one stands for to when it makes the most sense to use them. You’ll learn how each option affects your credibility, audience perception and SEO potential, so you can choose the right extension to support your business goals and online presence. Whether you're launching a nonprofit, building a service-based business or scaling a tech brand, this guide will help you make a strategic, informed decision. Feature .com .org .net Meaning Commercial Organization Network Intended use Businesses, personal blogs, general websites Non-profits, charities, open-source projects Tech services like ISPs and hosting Popularity Most popular globally Popular with non-profits and communities Recognized but less common Trust factor High — often seen as credible and trusted High — associated with transparency and community efforts Moderate — strong fit for tech industries Availability Highly competitive (many names taken) Easier to find than .com Easier to find than .com SEO impact No technical SEO advantage, but strong branding value No direct impact, trusted for non-profits and education No direct impact, solid for tech brands Cost on Wix Starts at $9.90 Starts at $14.95 Starts at $14.95 Best for Businesses, eCommerce, personal blogs Non-profits, advocacy groups, communities Tech companies, startups, hosting services Editor's note: Pricing information is accurate as of January 19th, 2026. Learn more: What is a domain name How to get .org domain .co vs .com domain What does .com mean? The .com top-level domain is, by far, the most popular extension, and thus the one with the highest value for professional websites. While it was originally conceived to host commercial websites, nowadays its use has extended to any type of site, despite the long list of alternatives devised for other purposes. Ever since the phrase “dot-com” was used to describe the rise and subsequent fall of online start-ups in the ‘90s, this domain extension has become synonymous with the internet. As of today, 48% of global websites use a .com TLD and consumers perceive it as the de facto default extension for web addresses. This means that not only is .com much easier for your audience to remember, but also that they might actually type in the wrong URL if you’re using a different extension. The sheer reputation of the .com TLD means that its availability is quite limited and can significantly complicate the process of choosing a domain name . With this in mind, it’s important to check your domain’s feasibility in the first stages of starting a business and, ideally, take it into account when coming up with your business name . That being said, not using .com is far from the end of the world and in some cases, you might even want to actively choose a different domain extension. Found the perfect name for your business? Lock in your domain  before someone else does. What does .org mean? The .org top-level domain stands for “organization” and is primarily used for nonprofit websites such as NGOs, open source projects, charitable organizations and educational platforms. This extension was one of the original domains established in 1985, and is therefore perceived as stronger and more credible than newer alternatives. This domain extension was originally created for organizations that didn’t match the intent of any other domains available at the time: not commercial, not in networking, not a university, not government and not military. Over time, .org became exclusively for nonprofits, however, this restriction was removed in August 2019 after the domain name registry was sold to an investment firm. But while for-profit businesses are now legally allowed to purchase and use .org domains, the public opinion is still very much set on its old ways and experience. .Org signals a focus on social good. Any business using a .org domain is inherently perceived as a nonprofit organization or a fundraising website for a nonprofit, and the failure to clearly disclose the for-profit nature of your company could result in serious backlash. .org vs .com differences As you compare what .com is vs .org, you’ll notice that the distinction between the two appears to be fairly simple: one is for nonprofit uses while the other is used by commercial organizations. If you want to create a nonprofit website, use a .org domain. If your goal is to build an online business , go for .com instead. But, of course, nothing is ever black and white. As the availability of .com domains drops, businesses are opting for alternative TLDs in order to be able to use their intended domain names. With only around 10 million .org domains registered , accounting for less than 5% of the global total, the .org has risen as one of the preferred alternatives to the .com extension. .com vs .org:  .com is often used for businesses, signals commercial intent, is faster to type on mobile and allows more flexibility over time. On the other hand, .org is typically used by nonprofits and community projects, suggests a mission-driven focus, often has better name availability and works best for long-term noncommercial use. User experience and SEO considerations From a user experience standpoint, .com holds a subtle but notable advantage: many mobile keyboards include a built-in “.com” shortcut for faster typing, while no such shortcut exists for .org. This may not be a deal-breaker, but it’s a small factor worth considering, especially for mobile-first audiences. When it comes to SEO, neither .com nor .org offers any inherent advantage. Search engines rank websites based on content quality, relevance, site performance and user experience—not domain extensions. So whether you choose .com or .org, your site’s SEO success will depend on how well it’s built and maintained. Pricing, perception and when to use .org Historically, .org domains had capped pricing, making them a more affordable option for nonprofits and charities. However, those price controls were lifted in 2019 , and now domain costs can vary depending on the registry. In general, both .com and .org domains are widely available to the public and typically cost about the same at registration. Technically, any type of business or organization can use a .org domain as long as they back it with the right marketing strategy that will avoid potential misunderstandings among those who still connect this domain extension with nonprofits. However, the notion that .org domains belong to charities, NGOs and educational platforms is so ingrained in the collective mindset that you might want to keep this TLD as a last resource only. Additional .org vs .com considerations Trust and expectations:  People often connect .org domains with nonprofits advocacy groups or educational projects. This can build trust for mission-driven sites but might confuse people if your site is for business. Email perception:  Email addresses ending in .com usually feel more familiar for sales, partnerships and customer support. .org emails are legitimate but may be seen as informational or donation-focused. Brand protection:  Many organizations register both .com and .org versions of their domain to prevent impersonation and reduce brand confusion even if they only actively use one. Long-term flexibility:  A .org domain can limit future shifts toward paid products or commercial services. .com offers more flexibility if your goals change over time. If you’re in need of a strong .com domain alternative for your business or online portfolio , you should take a look at what .net is instead. What does .net mean? The .net domain is the second most popular extension. It’s often presented as the recommended alternative to .com when you try to buy a domain name that is already in use. It’s estimated that around 4% of all global registered domains use this extension. The .net domain name extension stands for “network” and was originally meant to be used by umbrella websites acting as a portal for smaller sites. It's now particularly common in tech companies. You should use a .net extension for businesses that provides services like internet, website hosting , databases or collaboration tools. Another reason to use .net is when .com is not available. In this case, you’ll need to make sure that the business with your same domain name with a .com extension is not in the same industry, otherwise your audience might end up becoming their clients. Whatever the reason is for you to use a .net domain extension, you’ll need to ensure that potential visitors remember it and don’t end up on the wrong site. An effective way to achieve this is by integrating your site’s TLD within your branding efforts, as your audience will end up naturally connecting your business name with .net. For example, a marketing consultant firm called Upstream may refer to themselves as Upstream.net to get their audience familiar with their correct domain extension. .com vs .net differences Choosing between .com and .net usually comes down to what you’re building. Originally, .com was the home for "commercial" sites, which is why it’s still the top pick for businesses, blogs and eCommerce website  platforms. On the other hand, .net was made for "network" sites like internet service providers, tech platforms and online communities . If you’re launching a forum, a cloud service or an internet-focused platform, a .net domain might be your perfect match. Popularity and availability Nearly half of all registered domains are .coms so finding an available one can be tricky. This makes .net a popular alternative when your ideal .com is taken. You can also explore expired or auctioned .com domains which sometimes allows you to claim your preferred name. Over time the original distinction between .com and .net has blurred and many people now choose based on availability branding and memorability rather than strict purpose. User experience and mobile impact One small thing to keep in mind is the mobile experience. Most mobile keyboards have a handy “.com” shortcut, which makes it a breeze for your visitors to type. Since .net doesn’t have its own button, your users might need a couple of extra taps to find you—something to think about if your crowd mostly browses on their phones. .com vs .net:  Choosing a .com is a smart move for businesses, blogs and online stores because it’s the name everyone knows and finds easy to type on the go. On the other hand, .net is a great fit for tech or community sites and is a solid backup if your dream .com name is already off the table. Branding and perception .com is the most recognized and trusted extension globally, instantly signaling a commercial or professional presence. .net can suggest tech-savvy, network-oriented or community-driven projects but doesn’t carry the same universal recognition as .com. This perception matters if your goal is brand authority, trust or global reach. SEO and technical considerations When it comes to SEO, search engines don’t play favorites with .com and .net. Your ranking really comes down to creating great content, having a high-performing site, making sure your site looks good on mobile and getting quality backlinks. The extension itself won't give you a boost. Pricing and long-term strategy Both .com and .net domains are similarly priced at registration, though premium .coms can be much more expensive. If your project might grow or change direction, .com is usually more versatile for any type of business or online venture. .net is a great fit for tech-focused or network-based platforms but can also work creatively if the .com isn’t available. Learn more about domain expiration and how to purchase an expired domain in this guide. .org vs .com vs .net differences When choosing between .org, .com and .net for your domain, it’s important to consider the purpose and audience of your site: .com  (short for "commercial") is the most widely recognized and trusted TLD, often associated with commercial businesses, eCommerce and general websites. Its familiarity can boost credibility and reach, but the popularity means many names may already be taken. .org  (short for "organization") is traditionally used by non-profits, charities and organizations focused on education or advocacy. It conveys trustworthiness and purpose, making it ideal for mission-driven websites, though it’s less common for businesses. .net  (short for "network") was originally intended for network-related businesses, like internet providers or tech companies, but it’s now used more broadly. While less recognized than .com, it can be a strong alternative if .com isn’t available. Ultimately, .com is often the first choice due to recognition, but .org and .net are valuable for specific industries or when aligning with your site’s mission. Expert tip from Einat Shafir, product manager at Wix: ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." Domain choice and SEO While choosing a .net or .com extension doesn't impact your site's SEO capabilities or ability to show up in search engine results, mobile browsers’ UI design can negatively affect sites with a .net domain. Most smartphone keyboards have a button dedicated to domain extensions, but as you’ve probably noticed its default option is always .com. As a result, searching for .net domains is more time-consuming and less user-friendly. With mobile accounting for more than half of all online traffic , this small detail can have a significant impact on the success of your site. In order to maximize your online presence and web traffic , it’s recommended to purchase both .net and .com extensions. With a domain name cost ranging between $8-$20 per year, the purchase of a second TLD will most likely result in a high return on investment as it will allow you to ensure visitors don’t accidentally reach a competitor’s site. All you need to do is redirect the additional extension to your main domain name. Ultimately, the decision of which domain to choose shouldn’t be heavily influenced by what is perceived to be best for SEO. Google’s John Mueller has confirmed over and over again that domain choice has no real impact on a site’s SEO. Mueller said , “The newer top-level domains (TLDs) are equivalent to other generic top-level domains like .com when it comes to SEO. Pick something you like, there are lots of options out there now.” Learn more: How much does a domain name cost? So while there are many different reasons as to why you might opt for a specific type of domain, its impact on your SEO shouldn’t be a deciding factor. Choosing your domain The three letters at the end of your website address are as important as everything that comes before them. Not only will they affect your chances of being found online, but also have a significant impact on your audience’s perception of your brand. Once you've chosen your website builder and covered the essentials of how to create a website , it's important to prioritize your domain name and extension. Also known as top-level domains (TLDs), domain extensions are used to categorize websites by type, location or business model. They're also used to communicate with the Domain Name System  to deliver web content to web pages through their IP address  and a web server . Out of the thousands of domain extensions available on the web, the most common ones are .org, .com and .net. With this in mind, the process of choosing between them should take place as soon as you start building your brand. Doing so will allow you to put together a cohesive online presence and strengthen your website's infrastructure from the beginning. Found the perfect name for your business? Lock in your domain  before someone else does. Check out this guide for more information on subdomains , as well as this list of best domain registrars . Expert tip from Keren Friedlander, product manager at Wix: "If your desired domain is already taken, consider using alternative extensions. These can still effectively represent your business. Another strategy is to add relevant keywords to your domain name like industry or location. This way, you can create a memorable and relevant domain for your business." The future of domain extensions .org, .com and .net are still among the most popular types of domains used today. The top 5 domain extensions in 2024 were: 01. .com 02. .org 03. .de 04. .ru 05. .br Other popular domain extensions include: .net , .uk, .jp, .it , and .fr. These trends are not likely to change soon. However, as competition for domain names grows, businesses are exploring less common extensions. Country-specific domains like .ru, .uk, and .de have gained significant traction, ranking among the top ten global extensions in 2024. While .org, .com, and .net are still the most popular, this could change in the future. New domain extensions are also on the rise. .xyz is one of the most popular new domain extensions, with about 1.1 million new .xyz registrations in October 2025, making it the second most registered TLD for that month after .com. It accounted for roughly 14.1% of all newly registered domains, followed by .top (6.4%) and .online (2.3%) among active extensions. Domain variety is expected to grow further, driven by increasing website creation and the upcoming ICANN second new gTLD program in 2026 . This initiative will introduce even more options, including non-Latin script TLDs, making the internet more inclusive. Technological trends are also reshaping the domain landscape. The .ai extension , originally for Anguilla, has surged in popularity due to the rise of artificial intelligence. Recognized by Google  as a generic top-level domain, .ai now sees over 20,000 new registrations  monthly, a trend likely to accelerate. The growth of websites has driven demand for diverse domains. Many brands use industry-specific extensions like .shop, .design, and .health to create memorable, purpose-driven identities. Startups and niche businesses stand out with extensions that highlight their expertise. Creators and influencers are also embracing extensions like .me, .bio, and .fans to build personal, approachable brands that connect with their audiences. Other domain extension options include: . studio .wiki .finance .nl (Netherlands) .yoga .center .space .top .fun .ch (Switzerland) .me .co .live .biz . blog Learn more: How to start a blog What's going on with .org now? Over time, the management of .org has changed significantly. Initially managed by the Internet Assigned Numbers Authority (IANA), it moved to the Public Interest Registry (PIR) in 2003. The nonprofit PIR ensures .org stays a reliable space for public interest projects. However, in 2019, a proposed sale of PIR to a private equity firm sparked concern among stakeholders, worried about the potential commercialization of a space traditionally reserved for the public good. This controversy highlighted the need for vigilance in preserving the .org domain's core values. You may also be interested in: How to create an email with your domain How to get a .org domain Is .shop a good domain? What is .ai domain? .co vs .com Key tips for choosing the right domain extension According to Michael Yerardi, Property Specialist, Turning Point Home Buyers: "Consider purchasing different variations of your chosen domain name (such as .com, .net, .org) to protect your brand and prevent others from using similar names for their own websites." Here are some tips to help you decide which domain extension to choose: Build trust:  A ".com" domain is often seen as the most professional and reliable option. It’s the default choice for many and helps establish credibility with your audience. Match your purpose:  Choose an extension that fits your organization. For example, businesses often go with ".com" for its association with commercial activity while non-profits lean toward ".org" for its connection to community-driven initiatives. Explore alternatives:  If your ideal ".com" domain isn’t available, don’t worry—there are plenty of great options. Extensions like ".net" or ".org" can work well depending on your goals, while newer options like " .info " or " .co " offer creative ways to stand out. Think locally:  If your business operates in a specific country, consider using a country code domain like ".uk" or " .ca " to better connect with local audiences. Keep it simple:  Avoid overly long or complicated extensions. Short, memorable domains are easier for users to remember and type, enhancing your site’s accessibility. Plan for the future: If you’re thinking about growing your business or taking it in a more commercial direction down the road, choosing a .com could be a smarter long-term choice. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. .org, .com, .net domain extensions FAQ What does .org mean on a website? The .org domain extension in a website URL stands for "organization." Originally intended for non-profit organizations, .org has since been expanded to include various types of entities, including for-profit organizations, educational institutions, community groups, and individuals. What does .com mean on a website? The .com domain extension in a URL stands for "commercial." It's the most widely recognized and commonly used top-level domain (TLD). The .com domain is often used by companies, e-Commerce websites and businesses of various sizes and types. It is widely understood and trusted by online users. What does .net mean on a website? The .net domain extension in a URL stands for "network." It was originally intended for organizations involved in networking technologies and services. However, like other domain extensions, the use of .net has expanded beyond its initial scope. Now it's commonly used by a variety of entities, including businesses, individuals, non-profit organizations, internet service providers (ISPs), and technology-related websites. It's often associated with websites that provide networking services, technology solutions, software development, or online platforms. Do people trust .com or .org more? Generally, people tend to trust .com domains more because they are widely recognized as commercial websites. .org domains, on the other hand, are typically associated with non-profit organizations and may be perceived differently depending on the context. Should I use .org if .com is taken? If the .com domain for your desired name is already taken, using the .org domain can be a viable alternative, especially if your website serves a non-profit or organizational purpose. However, consider whether using a different domain extension could potentially confuse or mislead your audience, and ensure that the .org domain accurately represents your website's content and purpose. Can I use .org for my business? While .org domains are traditionally associated with non-profit organizations, there are no strict rules prohibiting businesses from using them. However, using a .org domain for a commercial business may create confusion among users who expect .org websites to be non-profit in nature. It's important to consider the perception and expectations of your target audience before choosing a domain extension for your business. If possible, securing both the .com and .org domains for your business name can help prevent confusion and ensure consistency in branding. Is .net only for network-related sites? No, .net is not exclusively for network-related sites. Originally intended for network providers, it's now open for general use. While still popular among tech companies, .net can be used by any business or individual. It's often chosen as an alternative when the desired .com domain is unavailable. Are there country-specific versions of these extensions? Yes, there are country-specific versions of these extensions, known as country code Top-Level Domains (ccTLDs). Examples include: .org.uk (United Kingdom) .com.au (Australia) .net.nz (New Zealand) These combine the generic extensions with country codes. They're often used to target specific geographic markets or comply with local regulations. Availability and registration rules vary by country. Can I own multiple extensions for the same domain name? Yes, you can own multiple extensions for the same domain name. This practice is common and has several benefits: Brand protection Preventing competitor acquisition Capturing typos Targeting different markets or purposes For example, you could own example.com, example.org and example.net. Each can be used separately or redirected to a primary domain. Do .org, .com and .net have different pricing? On Wix, .org, .com, and .net domains have the same pricing: 1. .com: $14.95/year 2. .org: $14.95/year 3. .net: $14.95/year While these three popular extensions are priced the same on Wix, it's worth noting that prices can vary on other platforms. Additionally, Wix often runs promotions that may affect these prices temporarily. Premium domains (highly desirable names) in these extensions may cost significantly more even on Wix. Always check the current pricing on Wix's domain registration page for the most up-to-date information. How to know if a domain name is available? Another business may have already taken your desired domain name, so the first step is to do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also f ind the domain owner and registration details for a website with a Whois domain lookup .

The perfect domain is just a click away: claim your domain→  Domain expiration is when the registration period of a domain name ends and it’s not renewed by the owner. This directly impacts a website's availability on the internet. Monitoring and understanding your domain expiration date is crucial to prevent service disruptions and potential loss of ownership over a domain name. An expired domain can result in downtime, impacting user experience and search engine rankings negatively.  When  building a website , whether it be a blog, a business website  or an eCommerce platform , a domain name  is an essential part of your website infrastructure .  Don’t have a domain name yet? Start by using a domain name generator  to generate ideas.  What happens when a domain name expires? When you register a domain name, it should come with a clear domain expiration timeline. To protect domain owners, the Expired Registration Recovery Policy (ERRP) ensures registrars provide clear reminders and opportunities to renew before and after expiration. As this date approaches, registrars typically send reminders to the email registered with the name.  Learn more about how to build a website or how to register a domain name. Pre-expiration warnings  These alerts provide the domain owner with chances to renew their domain to prevent expiration. They may be sent several months before the final domain expiration date.  Expiration and grace period On the expiry date, most domains then enter a grace period, allowing renewal within a certain amount of time (between 0-45 days, varies by registrar) without additional fees. During this period, your domain remains inactive, but you can still reclaim it easily by paying the standard renewal cost. Redemption period Post the grace period, domains enter a state where reactivation might require additional fees, sometimes up to $100 or more, on top of the renewal cost. This usually lasts for 30 days. Auction and deletion After the redemption period, the domain is released back into the public registry. Anyone can register it, including competitors or other parties. If not reclaimed, the domain may be auctioned off or returned to the pool of available domains. At this point, it becomes difficult, if not impossible, to reclaim your domain. Learn more:   Best domain registrars Domain hosting vs web hosting Parts of a domain Checking domain expiration dates Monitoring your domain's expiration date is simpler than it sounds. Websites like WHOIS  provide a platform to check any domain's registration status, domain history  and expiration details without needing access to registrar accounts. Additionally, most domain registration platforms offer user-friendly dashboards that include: Account management : Log into your domain registrar's dashboard. Domain settings : Navigate to the section where your domain details are displayed. Expiration information : Here, the expiration date is typically listed under domain information. On Wix, the renewal date of your domain is listed under your Premium Subscriptions  section under a column named: “Next payment due”.  Consequences of domain expiration If a domain expires, it can be removed from the registered account, rendering the website inaccessible and disconnecting its associated services. Depending on the registrar's policy and the  domain name cost , it might enter an auction where it can be purchased by another party according to its value—often without the original owner's consent once the domain is in this public phase. Domain renewal and recovery options If a domain registration lapses there are several options to recover it: 01. Domain renewal Renewing a domain before its expiration date is the simplest solution. Most registrars offer automatic renewal options to avoid any lapses. 02. Redemption If a domain has expired, it  can often be recovered during the redemption period by paying a fee to the registrar. 03. Domain backordering If a  domain has entered the auction phase, you can place a backorder with a domain registrar or auction platform to automatically purchase it, if the current owner lets it expire. 04. Preventive measures Set calendar reminders or enable notifications in the  registrar’s user settings for approaching expiration dates to avoid missing them, if this is an option. Learn more about how to find the owner of a domain .  Best practices to prevent domain expiration To avoid domain expiration and its related consequences, consider these best practices: Set reminders:  Set reminders or use domain management tools to notify of upcoming expiration dates. Make sure your registrar has your correct email address to send renewal reminders. Enable automatic domain renewal:  Opt for automatic renewal with a registrar to avoid manual renewal hassles. Monitor your domain regularly:  Regularly check domain expiration dates to ensure timely renewal. Backup your data:  Regularly conduct a website backup  so your data and emails don’t get lost during domain expiration. If you create a website  with a website builder like Wix, website backups are conducted automatically. Renew in advance: If possible, renew your domain for several years to minimize yearly renewals. Domain expiration FAQ How do I check a domain’s expiration date? To check a domain’s expiration date, log into the  domain registrar's dashboard and navigate to your domain settings. The expiration information is typically listed under domain details. Wix users can check their domain expiration date  by going to “Premium subscriptions” in their Wix account under the section “Next payment due”.

The perfect domain is just a click away: claim your domain →   When starting a business , every dollar counts. So, when we’re asked, “How much are you willing to pay for a domain?,” many of us are probably tempted to answer, “As little as possible.” (Some of us might even recall googling “ how to get a free domain ” when we were learning how to create a website  for the first time.) But for others, a domain name might be worth more than you’d think. Some are willing to spend hundreds, if not thousands, of dollars a year on the right domain for their brand.  To get to the bottom of it, we asked several business owners what makes a domain worth a higher price. Below are their top reasons.  Brand recognition Brand credibility Email credibility SEO benefits Local SEO Bundled services Existing domain authority Long-term brand value Competitiveness and future-proofing Brand recognition “We pay more than $100 a year for certain domain names, but only when they hold a strategic edge,” says Alan Carr , creative director at Webpop Design , a design agency based in London. “The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” Cyrus Partow , CEO of ShipTheDeal , similarly notes, “I found that investing $250 a year in ShipTheDeal.com was worth every penny since it perfectly matches our brand and instantly tells visitors what we do. After trying cheaper alternatives with hyphens and longer names that confused customers, I realized a clean, memorable domain actually saves money in marketing and builds more trust with shoppers.” “I've noticed our domain name actually becomes a conversation starter at networking events and helps potential sellers remember us,” says founder Shannon Beatty  about her business House Buying Girls . “HouseBuyingGirls.com costs us $150 annually, and it helps us stand out in the male-dominated real estate investing space.” Adam Garcia , founder of The Stock Dork , pays upwards of $2,500 a year for his premium domain. “TheStockDork.com is a memorable, quirky domain that helps us stand out in the crowded financial advice space and makes our brand more approachable for new investors. Last year alone, our domain name helped drive over 100,000 organic visits, since people actually remember and type it directly, rather than having to search for us on Google.”  Related reading: What is a domain name?  The basics of web infrastructure   How to choose a domain name Brand credibility  According to Hilary Schultz , owner of Bright Bid Homes , “BrightBidHomes.com costs us about $200 annually, and while it seemed steep at first, having a catchy, memorable domain has been crucial for our word-of-mouth referrals. When comparing it to our monthly marketing budget and the value of even one closed deal, the domain cost  is actually quite minimal for the professional image and trust it helps build with potential clients.” Chief marketing officer of Penfriend , Tim Hanson , shares similar sentiments: “Penfriend.ai costs significantly more than a standard .com  domain because it's a .ai TLD . In our case, it was a no-brainer because we're an AI company, and having that .ai extension instantly communicates what we do…Our simple value calculation goes like this: If having a .ai domain helps close even one enterprise deal faster by adding legitimacy (which it has), it's paid for itself many times over. Sometimes the ‘expensive’ option is actually the cheapest when you look at the bigger picture of what you're trying to achieve.” Learn more: How much does a domain cost? Email credibility  “I shell out over $100 yearly for domains without flinching,” states InboxArmy  CEO, Scott Cohen . “While securing domains for InboxArmy, I never settled for clunky or forgettable options. A clean, professional URL  radiates credibility, which is especially crucial to email marketing where trust determines whether messages land or die. I watch businesses cut corners with hyphenated domains or weird extensions, then scramble when they lose traffic to the obvious .com version.”  “Sure, I'd skip the premium if the domain won't impact trust or sales. But most people don't grasp a domain's worth until poor choices cost them business. And frankly, I'd rather invest early than regret it later,” he adds.  SEO benefits  “Over time, AI-centric SEO, generative search optimization and evolving search dynamics will make domain names even more valuable. A generic name like ‘SEO Wizard’ or ‘SEO Rockstar’ won't cut it anymore,” states Bhavik Sarkhedi , founder of Ohh My Brand . Bhavik spends between $250 to $350 on domains for his businesses, which all flaunt unique names (like 'Dad of Ad' and ‘Taletel’ to name a few).  “You need a name that commands attention. Both my domains already rank well with minimal backlinks, proving their potential. Assessing a domain's true value today is difficult, but the long-term outlook is that clear-strong domain names will matter more than ever,” he notes.  “Justifying over $100 for a domain annually can be worth it in certain cases,” says another founder, Cache Merrill  who started software company Zibtek . “I have purchased premium domains for projects where brand equity and SEO were fundamental…For example, we once bought a short, keyword domain for a SaaS product, and the direct traffic alone was able to lower the customer acquisition cost.” “In my experience, businesses that rely heavily on search-driven customers often find the investment well worth it,” further adds Stefan Van der Vlag , AI expert and founder of Clepher . “I believe in investing wisely in your online presence by choosing a premium keyword domain. This can save money in the long run by reducing the need for constant paid advertisements and increasing website visibility.” Looking for extra SEO support? Check out Wix's full suite of SEO features . Local SEO  When it comes to SEO, a clear and specific domain name can make it easier for local businesses to get found online.  Case in point: “A strong domain name matters in the legal industry,” says Justin Lovely , owner of the Lovely Law Firm Injury Lawyers . “If a premium domain contains high-intent keywords—like "[City]InjuryLawyer.com"—it can boost search rankings, increase trust and drive organic leads. When potential clients search for representation, they click on what feels authoritative and local.” That said, “some businesses overpay for domains that add no real value. If the name is too long, hard to spell or unrelated to a practice area, it won't generate leads…The real test is whether the domain contributes to signed cases. If it doesn't, a standard domain at a fraction of the cost may be just as effective,” says Justin.  Jessica Henderson , founder of Sell My House Fast Houston TX , echoes this belief. “I started with a basic $12 domain name but quickly realized I needed something more memorable for our Houston market, so I now pay about $85 annually.  “After switching to SellMyHouseFastHouston.com, we've seen better organic search results and clients mention finding us more easily through Google. Though I considered fancier domains costing $200 or more, I've found our current mid-range domain strikes the perfect balance between professionalism and cost-effectiveness for our local business.”  Bundled services   “Some business owners might pay more [for their domains because of the] inclusion of bundled services,” states senior link building analyst at Mavlers , Kumar Abhinav . “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS  services, SSL certificates, a free domain name or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial. “Ultimately, the value of paying a premium for a domain comes down to ROI…for smaller businesses or startups, it's essential to balance the cost with current needs and budget constraints.” Existing domain authority   “Why beg for authority when you can inherit it?” asks Milosz Krasinski , international SEO consultant and owner of Chilli Fruit Web Consulting .  “Paying [for a premium domain] isn't just about owning a name, but about stepping into existing authority instead of fighting for scraps. If I can pick up a domain that already has trust, backlinks and history, I'm not starting at zero. I'm walking into a space where search engines already see value. “I've grabbed domains with links from sites that I'd never land through cold outreach, and that alone saves months of effort…A strong domain means I can skip the slow climb, push quality content and rank faster. It's just working smarter. “When I size up a domain, I don't just skim DR or traffic. I dig deep—who owned it, who linked to it and did Google ever slap it down? A domain isn't just a URL. If it's got the right domain history  and weight, it's a business asset—and those don't come cheap.” Long-term brand value “It cannot be expressed in numeric value, but I would say that the name of our domain is at least 5% of our brand value,” estimates Kacper Rafalski , demand generation team leader at Netguru . He elaborates that “companies tend to become victims of their own success, as the pricing for the domain increases with the popularity of their website . “Being an established company, with a big reputation in Europe, the pricing on our domain has seen an increase over the last few years. We've missed the chance to expand the plan for more years and had to renew it from scratch, and all of a sudden the pricing went to around $110 per year.  “If we were a smaller company, we probably would have been encouraged to look for a new domain, but the costs of change and potential traffic loss weren't worth it. The value of our domain is purely from the branding perspective. We could move the whole content, redirect all the SEO value and links we have, but the branding is what makes the domain name important to us.” Learn more about how to redirect a domain .  Competitiveness and future-proofing   “I pay $125 per year for my domain AllFilters.com, which is absolutely worth it because I believe that investing in a premium domain is important for brand protection and future-proofing. Owning a high-quality, easy-to-remember domain…prevents competitors from taking similar names and diluting my market presence,” says Shu Saito , CEO and founder of All Filters .  “Another benefit has been the increased partnership opportunities. Since the domain directly reflects what we offer, it makes collaborations with other companies or influencers in the filtration industry smoother,” Shu adds.  Similarly, Alan from Webpop Design states, “Assessing value goes beyond instinct. We analyze search relevance, direct traffic potential and resale history to determine if a domain holds long-term worth. Some investments age like fine wine, gaining traction with time, while others serve a specific campaign before being retired. The real measure comes from performance, if the domain consistently brings in the right audience or positions the brand ahead of competitors, the investment speaks for itself.”  On another note, “investing in a premium domain reduces the risk of phishing, cybersquatting and brand confusion, which can damage customer trust and impact revenue,” says Rob Gold , VP of marketing communications at Intermedia , a cloud communication company. “This was a top priority for us, considering the line of work we do.” Read also:  Tips for future-proofing your domain Domain name trends  you won’t want to ignore So, when is a premium domain worth the extra cash?  To be clear, a premium domain isn’t for everyone. As Natalia Lavrenenko , UGC and marketing manager at Rathly , points out, “Keeping domain expenses [low] lets funds go towards other growth projects.” Manager director at Insurance Panda , James Shaffer , also warns against purchasing a premium domain just because it’s trendy or as a substitute for a name that’s already taken. “If the .com is taken and you’re paying extra for a .biz, .info or some other odd extension, you’re probably losing traffic to the ‘real’ owner.”  To properly assess the value of a domain, think about factors like brandability, memorability, credibility, organic authority and/or resale value. Or, as James puts it, “If a domain is driving business, justifying the cost is easy. If it’s just sitting there, you might be better off cutting your losses.”