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The website background might seem like an insignificant detail when you’re figuring out how to make a website. After all, it’s not like you can put anything of value behind your content—or can you? More than just a visual asset, a website background is a powerful tool. You can use it to reinforce your brand’s visual style, set the mood, emphasize certain aspects of your site and indicate a structure in your web design . Using some of Wix’s website templates as examples, we’re breaking down 10 website background ideas and offering some best practices for deciding which one is best for your website. Naama Oren, one of Wix’s talented designers, will chime in with insights and tips to help you create the best website you can with these backgrounds. Want access to all these website background ideas and the corresponding templates? Design a website with Wix today. 10 website background ideas you’ll love White website backgrounds Solid-color website backgrounds Split-color website backgrounds Gradient website backgrounds Graphic website backgrounds Textured website backgrounds Photographic website backgrounds Video website backgrounds Animated website backgrounds Website backgrounds with parallax effects 01. White website backgrounds One of the most timeless and versatile choices for website backgrounds is the classic white background. “You can’t go wrong with an all-white background,” says Naama. “Designers love white backgrounds because they always look good and never go out of style.” This clean and minimalistic choice not only makes imagery pop but it also gives you room to play with typography and layouts. Consider the Branding Portfolio Template as an example. From the header to the footer, the white background creates a sense of calm amidst the chaos of the internet. It serves as a refreshing contrast to the crisp, black text. What's more, the background doesn't vie for attention with the glossy fashion portfolio images below; instead, it provides a breathable context that allows your work to shine. 02. Solid-color website backgrounds If white bores the heck out of you but you still need a more neutral background than, say, a video website background (we’ll get to that later), a solid-color background could be the ideal compromise. This type of background is useful for immersing visitors in your brand or demonstrating how forward-thinking or up-with-the-trends you are. Take a look at the hero section in the Fast Food Restaurant Template . The green-grape color is a trendy, bold choice that demonstrates the restaurant’s cool-factor. “I think it creates something very graphic in a way,” says Naama. “The trendy color and the cut-out elements make it look kind of indulgent.” Indeed, the color doesn't just play the role of a background but also brings objects to life, imparting the site with a compelling 3D quality. The challenge with color backgrounds is that every element must harmonize with the chosen hue. Therefore, if you’re starting a business that is more image-centric, you should choose colors that are more neutral such as the ecru color in this template’s text-heavy sections. Even if you opt for a bolder color, employing neutral shades strategically can offer viewers a visual respite. Pro tip: To change the color scheme, simply customize the color theme to match your branding and watch the design transform automatically. If you don't have the hex codes at hand, you can upload your logo to receive a selection of compatible color palettes. You can even manage specific adjustments, like altering background or title colors, in the advanced settings. 03. Split-color website backgrounds Looking for an even more interesting way to play with color? Consider using a split-color background that divides your canvas in half. While the technique won’t work for every website, it’s a neat one to use when your pages are overflowing with images. If you want to see this background style in action, check out the Illustrator Website Template . This online portfolio website is covered with graphics that show off the artist’s work. A solid color background might’ve worked here. However, the split between blush pink and black keeps the design visually interesting. Pro tip: With Wix’s drag-and-drop editor, it’s easy to create layered backgrounds like this one. If you’re looking to go for a split-screen, split-color look, all you need to do is add a container to one side of the template and set it to a different background color. 04. Gradient website backgrounds Web gradients allow you to have more fun with color. By gradually blending a combination of colors, gradients create an engaging and modern visual experience. According to Naama, though, you have to be careful when it comes to placing gradients in the background. “It really depends on the concept, the visual language and the industry,” she explains. For instance, in tech and AI, they could look great and work really well with the branding. For more conservative industries, not so much. There are different ways to use gradients effectively in the background of a website. You could go subtle by blending two similar colors. You could also follow the lead of the Coming Soon Landing Page Template and mix a wide range of colors, play around with the direction of the gradient and use neon colors to call attention to the content in the center. “This gradient pops. It looks fresh and young. A little bit feminine,” says Naama. If you’re building a brand that needs to stand out among the competition, this striking color competition could be a great fit—but only in small doses. “I don’t know if it would’ve worked on a longer webpage,” says Naama. “You can go crazy with the background when it’s a short page.” Pro tip: The Wix Editor comes with a tool that allows you to create a totally custom gradient background for any part of your website. 05. Graphic website backgrounds If you’re thinking about using graphics like illustrations or patterns for the imagery on your site, keep in mind that they can be just as effective in the background as in the foreground. The Gaming Company Website Template is a creative example of how graphics can help you build a world around your brand. Using imagery from the video games the company has created immerses viewers and vividly showcases the company’s capabilities. This is arguably one of the more challenging website background ideas to execute because graphics add a lot of complexity to a website. Failing to counterbalance the excess with subtle elements may make your website too overwhelming for visitors to enjoy. “While the user scrolls, they need to have a good experience,” says Naama. “If it’s a very purple, illustrative background, I’d use white typography and clean, sleek elements. Nothing too dramatic. It’s a balance.” Learn more: What is web design? and How to make a Wix website 06. Textured website backgrounds A textured website background is one that resembles a tactile surface. This is a great way to inject realism into the digital experience. If your brand has a brick-and-mortar component or sells real-world experiences, implementing this website background design idea could be a cool way to bridge that gap. Visit the Japanese Restaurant Website Template , and you’ll see what we mean. The crinkled fabric background appears on every fold of the homepage, often changing colors to give the page some structure. The texture is subtle enough that it doesn't distract from the content of the website, but it still adds visual interest and depth. To create a visually engaging and harmonious design, select textures that align with your brand's identity and message. Subtle texture like fabrics, surfaces, tricks of light and shadows often work wonders, adding depth and interest without overshadowing your content. Pro tip: Search “texture” in the Wix Media Manager to find a textured background that fits your branding. Whereas something like the seed paper image could help you add a peaceful, organic feel to your site, the satin images exude luxury. 07. Photographic website backgrounds Images are potent tools in the digital world, capable of conveying complex ideas, emotions and the essence of your brand with just a glance. In the context of photographic website backgrounds, their significance becomes even more pronounced. These background images are like the opening scene of a movie, the first impression that visitors get when they land on your website. They set the tone for the entire digital journey, encapsulating the essence of your brand and the message you wish to convey. The hero of the Plant Store Website Template is the perfect example of how effective this type of website background can be. Rather than a closeup of one of the store’s plants, the backdrop is an atmospheric shot of a trendy, plant-filled room. “It’s more like they’re selling a vibe or an atmosphere,” says Naama. “The photo creates this sense in visitors like, ‘I want this house full of plants.’” When implemented thoughtfully, photographic backgrounds can set the tone, create engagement and leave a lasting impact on your visitors. Start by selecting images that harmonize with your brand and message, ensuring they convey the right emotions and align with your overall theme. Consider factors such as image composition, color schemes and subject matter to create a cohesive visual narrative. Make sure the background doesn't overwhelm the content or interfere with readability. Pro tip: In terms of sourcing your photos, you have a couple options. If you’re not taking your own, use free stock photos instead. Wix users, specifically, have access to Wix’s free image library as well as Shutterstock and Unsplash integrations. 08. Video website backgrounds Unlike static images, video backgrounds introduce movement and the sense of a physical presence to your website. It's like inviting your audience to step inside the story of your brand, where they become active participants. Whether it's the serene waves of an ocean or a bustling cityscape, video backgrounds offer a sense of place, mood and atmosphere that can be both aesthetically pleasing and emotionally evocative. The Producer Website Template demonstrates that something as simple as a short clip of a person working at their desk can make a big impression. While the fullscreen website background enhances the immersive experience, the dark overlay pattern ensures that the site’s text is the focus. “It lets you in easily,” explains Naama. “You want to stay and stare at it and you don’t understand why.” Pro tip: In order to avoid overloading your site with heavy files, use brief clips for backgrounds and click “play in a loop” in Wix’s video settings panel. Wix’s Media Manager offers plenty of free videos for you to choose from. Alternatively, you can upload your own or purchase one from the Shuttershock integration. 09. Animated website backgrounds Animation backgrounds serve as a dynamic tool to capture your visitors' attention and evoke specific emotions. For instance, slow animations can create a sense of calm, making them ideal for wellness-oriented brands. On the other hand, faster and more erratic animations are perfect for energizing fitness brands. But animation isn't limited to just enlivening your website; it can also enhance flat, single-color backgrounds. Take, for instance, the Graphic Designer Template , where a subtle undulating animation breathes life into what would otherwise be a plain white background. "Because it's so minimalistic, the subtle animation gives it depth," notes Naama. Moreover, the white coloring of the animation complements the keyhole image and bold typography choices seamlessly. 10. Website backgrounds with parallax effects According to Naama, a parallax scrolling effect—which creates the illusion of three-dimensionality—is a great alternative to video and animation. “If you can’t find an amazing video to use, a parallax background can add depth to your design,” she explains. “The parallax helps it become more alive.” In the Sport Merchandise Store Website Template , the parallax effect adds drama to the heroic-looking images of athletes. But parallax has different effects depending on the content of the imagery, so this type of website background could be a good fit for just about any website. Pro tip: Wix has more than a dozen scroll effects to apply to your background. Besides parallax, “reveal” and “fade out” can also make your background more impactful. Website background design best practices How do you choose which website background is right for you with so many choices out there? Naama says it starts with a good understanding of what kind of content you’re working with and who you’re building the website for. Here are a handful of additional best practices she recommends for selecting the right website background. 01. Don’t let the background draw too much attention away from content Think of your background like a backup dancer—it needs to look good and be in-sync with the star, but it should never steal the show. Remember that your primary objective when choosing a background is to create a visually pleasing and user-friendly experience that encourages users to stay and explore your website. For example, if you decide to go with a color background, avoid using colors that are overly vibrant or jarring. According to research from Top Design Firms , 39% of people surveyed said that website color is more important to them than other elements. However, they’d leave the site if the colors are outlandish or off-putting. 02. Use backgrounds to streamline the flow of content on the page For long-scrolling websites , backgrounds are useful for dividing content sections. They create a distinctive look for each section, helping users transition from one part to the next. To create an effective flow and keep it engaging, create a distinctive look for each alternating background. For instance, the hero section could have a video background, the below-the-fold section could use a white background and the next one could have an image or video. 03. Add boundaries between backgrounds as needed Sometimes, alternating background types alone may not provide a clear distinction between sections. For instance, a sticky header with a white background may distract from content in other white background sections. Use techniques like grid lines, bevels, shadows and transparency to create a definite separation between backgrounds. 04. Ensure readability Backgrounds with busy imagery, bold colors, or excessive movement can hinder content readability and accessibility. Pairing your background with the right typography is crucial for accomplishing this. Additionally, adjusting the contrast between the color of the background and the text can help you achieve optimal readability. 05. Be on brand Leverage backgrounds to reinforce your brand identity. Incorporate your brand's color palette into your background and use it as a storytelling canvas. Background elements, whether images, patterns, colors, videos or even interactive features like custom cursors and hover effects , can effectively convey your brand's story and purpose. These dynamic touches not only enhance engagement but also leave a lasting impression that aligns with your brand. 06. Make it mobile-friendly Because almost 59% of global internet traffic comes from mobile users , you need to consider whether your background is going to look as nice on mobile as it does on desktop. While fullscreen color and gradient backgrounds are the easiest to make responsive, don’t let that stop you from experimenting with other website background ideas. In the Wix editor, you can toggle back and forth between desktop and mobile when designing your website. So creating a responsive image, video or animated background should be no problem. 07. Pay attention to the quality of your background imagery Whether it's textures, photos, videos, or animations, pay attention to the quality and resolution of your background files. Start with high-quality, high-resolution files from reliable sources. Ensure file formats and sizes align with your website's design, avoiding issues like pixelation or stretching. Learn more: What is a pixel 08. Optimize image or video backgrounds for speed It’s not just undersized files that can cause problems. Excessively large files can cause your pages to load slowly. According to Google , the chances of visitors bouncing off of a page go up by 32% if it takes more than three seconds to load. Choosing the right file formats will help keep background file sizes reasonable. WebP and SVG are the lightest. JPG is lighter than PNG, but it can come at the cost of resolution and graphic detail. Another thing you can do is use an image resizer to resize and compress your files before you upload them into your website builder. This will help your site maintain speed and functionality. Website backgrounds FAQ What is the best background for a website? The best background for a website depends on its purpose and content. Generally, a clean and subtle background, such as a solid color or a subtle texture, provides a visually appealing backdrop that doesn't distract from the content. Choose colors that complement the overall theme and promote readability. For image backgrounds, prioritize high resolution and relevance to the website's message. Regular testing and consideration of user preferences are key factors in determining the most effective background.

Bring your inspiration to life with a Wix website →   As sleek and polished interfaces dominate the web, many designers want to figure out how to make a website that’s a refreshing departure from the norm. Web brutalism can help with that. The visual style is inspiring a new movement of distinctive and impactful website design that sparks interest in users and allows brands to stand out from the crowd. In this article, we’ll discuss what brutalism is (web brutalism, in particular) and share examples of how websites have embraced this web design trend . What does web brutalism refer to? What qualities are considered web brutalism? Benefits of using brutalist aesthetics in web design Downsides of using brutalist aesthetics in web design 11 excellent examples of brutalist websites Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. What does web brutalism refer to? Brutalism in web design refers to a design approach that emphasizes raw, unpolished aesthetics. Brutalist websites incorporate visual features like bold typography, high-contrast color schemes and unrefined graphics. Such style conveys a sense of daring and boldness, and can be used to create a unique visual identity for a website. History of brutalism and how it evolved to influence the design industry The term "brutalism" originated in the field of architecture. "Brutalism" comes from the French word "béton brut," which means "raw concrete." This style emerged in the mid-20th century, primarily in Europe and North America. It was characterized by exposed geometric forms (using raw materials such as concrete, brick and steel to emphasize shapes) and a strong focus on functionality over ornamentation. Brutalist architecture peaked in the 1950s and 1960s, but in the 1970s, it started to fade away because many people perceived it as cold and inhuman. Outside of architecture, brutalist aesthetics were adopted other design fields, such as art, graphic design and fashion. What qualities are considered web brutalism when we create a website? Brutalism faded away from contemporary architecture, but today it’s a style that’s being revived online as many designers and brands embed brutalism in web design. Designers who use the brutalist style often aim to create non-confirmative works. They want to emphasize rawness and simplicity over refinement. While it’s still hard to pinpoint exactly how to define a brutalist website—since brutalism is not a single style but rather a collection of styles—it’s still possible to summarize a few qualities that brutalist websites have in common. Bold typography Content is the reason why people visit websites, and web creators naturally want to put their content front and center for users. Since brutalism focuses on function over decoration, website design templates in this style often use plain, oversized typography to give text stronger weight and attention. High-contrast color schemes High contrast is used to communicate important information at a glance and convey a sense of raw energy. Interestingly, it's possible to achieve this goal using only one color, which is why many brutalist websites experiment with monochromatic color schemes. Minimalist graphics By nature of being rough and unrefined, graphics in brutalist web design are often minimalistic. Web designers intentionally use simple graphics (such as objects with elementary shapes like ovals and rectangles) to focus more attention on content. Craigslist is an excellent example of a website created with a brutalist aesthetic. The website barely changed in the last 20 years because it doesn't require a massive redesign. Visitors can easily comprehend the information and navigate to a specific page. Benefits of using brutalist aesthetics in web design As with any visual style, web brutalism has its advantages and disadvantages. Here are a few benefits that brutalism can provide for web designers: Memorable experience: Brutalist web design stands out from the crowd and can create a unique experience for users. More focus on the website's core content: Well-designed brutalist websites strip away unnecessary visual distractions and focus visitors' attention on what's essential. Fast loading time: Brutalist web design often features minimal graphics, resulting in faster load times and a better user experience for visitors, especially those with slow internet connection. Better accessibility: Bold typography and high-contrast color schemes used in brutalist design can help to improve accessibility for users with visual impairments or color blindness. Learn more: What is web design? Downsides of using brutalist aesthetics in web design At the same time, the brutalist design also has a few significant downsides, such as: This style is not for everyone: The raw, unpolished aesthetics of brutalist design can be a turnoff for some users who prefer more refined, polished designs. Websites that embrace brutalism might be a challenge to navigate: Brutalist web design often uses unconventional navigation techniques, which can confuse the general audience. 11 excellent examples of brutalist websites Let's take a closer look at some of the best websites that embrace brutalist aesthetics. All of these websites have one thing in common: those who created them didn't play by the rules, and their designs are anything but conventional. Thanks to this bold approach, these websites can easily steal the spotlight. 01. Studio Push Studio Push is an international multidisciplinary studio specializing in graphic design and creative coding. The studio uses a brutalist style to convey a strong sense of personality. Visitors are invited to click on any part of the web page to see the featured artworks in their collection. Bold typography definitely benefits this design, and although the colors clash in certain areas, it's an effect that embodies the unique brutalist appeal. 02. Kurt Champion Kurt Champion is a graphic designer and art director based in the U.K. He uses brutalist aesthetics for his personal portfolio website , where he displays all his work and contact information. Many brutalist websites risk having navigation problems, but Kurt's website is an exception. Kurt puts his website’s content into individual cards, and visitors can use toggles labeled "Work," "About me" and "Fun Stuff" located at the top of the page to quickly filter content on the page. 03. Jeremy Baxter Jeremy Baxter is a visual artist, filmmaker, photographer and musician from Colorado. His portfolio website features a brutalist design with a black-and-white color scheme, bold typography and a focus on simplicity. Imagery plays a dominant role in this design, and the font style gracefully complements the punk rock atmosphere that Jeremy created. 04. Teacherie.how Teacherie is Georgia Anne Muldrow's online institute. Muldrow offers an approach to music production via online study tools. Her site’s design uses solid color backgrounds—no decorations or fancy gradients, just plain color. This design decision helps improve the page's visual hierarchy. The brutalist-esque text blocks are nicely paired with relevant imagery, reinforcing the core message. Another notable quality about this design choice is how individual sections are visually separated from each other—the background color is used as a section divider. 5. Derek McKechnie Derek McKechnie practices communication design, and his website showcases his experiments in printing. The website is full of geometric components with sharp edges, but once visitors start clicking around, they’ll notice that these objects are interactive. Silhouettes transition into images on mouse hover. This is an excellent website example of how you can use microinteractions to enhance the user experience of a brutalist design. 06. Kid Aroke Kid_Aroke’s site works as a personal artist website and portfolio for the artist and designer. His website was created using the early 2000s aesthetics—slightly blurred text on the left panel nicely paired with images on the pale yellow background. This simple design decision helps to convey the innate brutalist mood of the early days of the web. 07. Mr. Itamar Itamar is a graphic designer and photographer based in Tel Aviv. He pairs bright, saturated website background colors with bold typography and simple geometric shapes, creating a solid foundation for his design. The site uses open navigation. Navigation options are located at the top of the page so that users can quickly move to any desired page. This is a great way to touch on the web brutalist trend while ensuring that visitors don’t get lost on the page. 08. Kelly Phuong Phan Kelly is a Vietnamese graphic designer currently residing in New York City. She believes that a balanced connection between concept and audience is what establishes a strong brand. Her graphic design website communicates the passion she has for her profession. Every element of the website, be it a text or imagery, expresses personality and immerses visitors in a visual raw, yet sophisticated journey. 09. Archerd Aparejo Archerd Aparejo is a graphic designer working on design for magazines, posters, websites and exhibitions. It’s clear that he likes to bridge the physical with the digital world, and using a brutalist web style that highlights textures and material, Archerd finds a balance between the two in his personal website design. This approach led him to finding a unique navigation design—images of physical book covers serve as menu options, leading users to individual projects from his portfolio. 10. Ryan Haskins Ryan Haskins is a branding designer located in Los Angeles, California. For his personal portfolio website, Ryan uses an extreme version of brutalism. Vibrant colors, large geometric objects and the overuse of flashy photos create a visually striking design. This Wix website example screams "look at me" and engages visitors into browsing. 11. ​Aurelio De Anda Aurelio De Anda is a graphic designer who works on merchandising, brand identity, print media and web design. Aurelio effectively incorporates elements of brutalism in his portfolio website. Brutalism is used to give more visual weight to individual elements or sections, which helps to attract visitors' attention to the right parts of the page as they’re scrolling through it.

As more of life takes place online, businesses are looking to engage with their target audience quicker, or fear losing them. Gen Z’s typical attention span clocks in at a mere 8 seconds , while Millennials can hold focus for 12 seconds. To make a valuable first impression online, add a splash page to your website. This strategic page, also known as an intro page, greets visitors before they even reach your homepage—and can engage them immediately. This article will explore exactly what a splash page is, why it’s useful, and how to add one to your website. We’ll also show you some great examples to help you build a splash page of your own. Ready to make a splash? Start by creating a website of your own. What is a splash page? Splash pages capture a visitor's attention before entering your website. Your splash page introduces them to your site and then leads to the homepage. A splash page can both benefit your branding and marketing efforts by maintaining brand consistency and messaging, and be used for a variety of practical scenarios. From a design standpoint, this web “accessory” will enhance your website’s look and impress viewers with flair. Splash pages may also utilize more web design elements such as animations, video and unique elements than a website’s main page. Splash page vs landing page vs homepage Many web users confuse a splash page with a landing page or homepage, but while these three web design assets share similar forms, they perform different functions on a live website. A landing page is a destination, a single page that gets visitors to complete an action or click through to an end goal. Your homepage acts as your website’s main page. Apart from images and a description, a homepage typically also includes a navigation menu that visitors use to browse through the site’s categories and pages. Why use a splash page? A splash page can perform many functions on your website. Browse through the options listed below and decide your own splash page’s purpose. Focus on just one or two goals to keep it short and sweet. Charm visitors Use complementary visual elements on your website’s splash page to show off your work and grab your users’ attention. This clever marketing tactic can work for any business site, but it especially shines for art, photography or design portfolios. Some of the best website designs use splash pages to show off photographs, graphic designs or videos and give visitors a taste of what’s to come. Advertise a launch or event Use a splash page to showcase a soon-to-be-released product or an upcoming event and further your marketing efforts. This can effectively notify visitors and create excitement around your upcoming launch. With this marketing momentum in mind, add a contact form to your splash page for extra engagement, letting visitors know that you’ll use this information for future updates. Restrict access to your site If your website deals with sensitive content or products that are restricted to a particular group, a splash page is a smart way to add a prominent disclaimer. For example, an online alcohol store can use a splash page to ensure that visitors to their website are of legal drinking age. Allow visitors to choose a language or region Building a multilingual website will make information about yourself or your brand more widely available by providing translated and localized content for users. A splash page can provide space for users to choose their language and location preferences before they arrive at your website. This makes for easy navigation and a pleasant user experience. Alleviate wait times While stellar website performance and page speed are of utmost importance for users, there are, in fact, times when a page or screen needs to load. Particularly for mobile websites, splash pages can be used to display creative elements (like a loading bar) to indicate the remaining time until the next screen loads. As Khalil Habashi, technical and UX designer for Wix, explains: “On mobile, there is way less incentive for users to wait. Especially because mobile users are out in the world, on-the-go and time is a commodity. That's why today, mostly on mobile, you see gamification of splash screens with tap gestures and swipe features. It’s a creative and playful way to keep users engaged while they wait.” Habashi also explains that this gamification approach is only appropriate for mobile splash screens, since on desktop, users browse differently; they’ll likely click to another window or leave. For desktop users, it’s recommended to clearly indicate the expected page load time. Evolution of splash pages As with most web design trends , splash pages have been considered both en vogue and passé . In web design’s evolution , flash technology was new in the late 90s as, “interactive menus, splash pages, decorative animations, and beautifully rendered bubble buttons dominated the web design trend to wow people.” But in the mid-to-late 2000s, splash pages already felt dated and drab. In 2014, Gene Crawford discussed with Creative Bloq why this “long-dead design pattern” was already making a comeback. According to Crawford: “I actually feel that [splash pages] may help draw the visitor in more, as the creators of the original splash pages intended, and it makes really neat visual interactions possible, like the main navigation bar scrolling into place and becoming 'locked' in the header area. This simple movement really helps to focus the visitor’s attention on the site's navigation.” Crawford’s key takeaway was that if a splash page created any friction to the user experience, it should not be used. Jenna Romano, web design blogger at Wix, shares that a splash page must align with a website’s cohesive visual identity. “A splash page is not a pop-up that is distinguished from the rest of your site, it’s almost a website in and of itself,” Romano shares. “It must uphold the functional and visual aspects of the overall web design” To put it simply, a splash page should draw visitors in—not push them away. View minimalist websites  to gain inspiration for your splash page. SEO and splash pages Splash pages can impact your SEO, for better or worse, depending on how they’re designed and implemented. A key challenge is making sure search engines can crawl and index your site effectively. If your splash page includes minimal text or lacks proper links, it might block search engines like Google from accessing deeper pages, which can hurt your visibility. Google’s mobile interstitial guidelines add another layer to consider, especially with mobile-first indexing. Splash pages that block key content or disrupt the mobile experience can negatively impact rankings. For example, large pop-ups that are hard to dismiss frustrate users and signal poor usability to Google. To avoid splash pages causing any SEO issues, follow Google’s popup guidelines . First, remember that Google uses mobile-first indexing, so pay attention to their guidelines on mobile interstitials . Keep splash pages simple, easy to close and optimized for mobile accessibility. When done right, a splash page can deliver a strong message, improve user interaction and maintain solid SEO performance. 5 splash page examples for inspiration Let’s look at some great splash page examples: Zara As a global retailer, Zara’s corporate website is available around the world. When you first enter the website, Zara’s splash page greets you and asks for language and location information. This simple step, using two drop down menus, optimizes and personalizes the browsing experience with the correct language and currency for pricing. In addition, Zara’s splash page has a minimal, almost quiet design. A striking image puts Zara’s clothing front and center, enticing visitors to click through to the good stuff. The overall aesthetic is consistent with the brand’s products and brand identity, and confirms that visitors have landed in the right place. Spritz Society Upon entry to Spritz Society’s bright and colorful website, an age verification splash page greets you. Think of it like a virtual bouncer, or getting ID’d to confirm that visitors are the legal drinking age to access the site. While there is no law or regulation that requires age verification, with DTC alcohol products on the rise , more attention is falling on alcohol brands to provide clear verification on their websites. There are more age verification steps such as state-approved online verification providers and carrier ID inspection (adult signature required upon delivery) to prevent underage sales of alcohol. Regardless, if your brand sells alcohol, cannabis or any other age-specific product, the first and most important step is a splash page to verify that all visitors are of legal age before accessing your content. H&M Here’s another fashionable splash page example for location and language selection. H&M’s splash page lists every possible location and language by continent. Unlike a drop-down menu, this method clearly and conveniently lays out all the relevant information. Furthermore, each language is localized and displayed in the correct dialect, which makes this more accessible for first-time visitors to navigate to their respective site. H&M’s splash page also showcases their brand identity, with bold on-brand imagery that highlights their products. The New York Times The New York Times not only asks users to log in, but also requires visitors to subscribe before reading their articles. This “paywall,” or a splash page that requires readers to subscribe or pay a fee before accessing content, is a common monetization strategy among digital publications. For first-time visitors, The New York Times offers three articles free of charge to sample content and entice them to subscribe. On the fourth article, the paywall pops up. When creating your splash page, keep in mind that, without proper implementation, paywalls can alienate audiences or negatively impact customer retention. Football.com Football.com’s splash page takes language and region into account, cleverly playing on the variation between American football and European football (known as soccer to most North Americans). With clear visual representation of each respective sport, users can select their desired region and game version. Once they’ve selected, they receive curated content based on their preferences. This splash page example also includes an option to opt out from seeing it in the future. By selecting “Don’t show me this again”, returning users can bypass the splash page on return visits. How to create a splash page If you’ve decided a website splash page is right for you, you have two methods to create your own: do it yourself or hire a designer. Do it yourself When you use a website builder like Wix, you can access a range of customizable templates to suit your website needs. Alternatively, you can use the templates as inspiration to create something unique from scratch. Check out these splash page templates and start creating your own. Keep the design simple and visually appealing to grab visitors' attention. Use high-quality images, concise text and a clear call-to-action (CTA) that encourages users to explore further into your website. Clearly communicate the purpose of your splash page, whether it's to announce an event, promote a product or collect visitor information. Review that the message aligns with your website's overall goals. Consider when the splash page should appear – upon arrival, after a few seconds, or when a specific action is taken. Add interactive elements like animations, videos or interactive forms for higher user engagement. Make sure your splash page is mobile-friendly to provide a seamless experience across devices. Provide a seamless transition from the splash page to your main website content. Include a visible option to enter the site or continue browsing for a user-friendly experience. Track analytics on your splash page to measure the splash its performance, including conversion rates and user behavior. Use this data to optimize design elements and messaging for better results. Hire a designer Alternatively, you can hire a freelance web designer to create your website’s splash page. What to include in your splash page and why Before you start building your splash page, define your goals. Are you looking to promote an upcoming event? Do you want to wow visitors with stunning visuals or grow your mailing list? What you include in your splash page will vary by industry, personal taste and business goals. Try including these effective elements in your splash page: Eye-catching visuals: A splash page can attract visitors with intriguing visual elements that represent yourself, your work or your brand. Since a splash page typically includes very few elements, upload a background image that will stand out. Speaking of visuals, be sure to create a logo and include it on your splash page—since this is the face of your brand, it will indicate to visitors that they’re in the right spot. Concise messaging: A splash page should include a succinct message that informs the viewer, describes your brand and conveys that there’s more to come. Apart from welcoming users to your page, you can include text that will inform your audience of relevant updates or provide them with instructions before entering your site. Or you could use it to even set the tone with an inspiring quote. Remember to use short, action-oriented text—visitors shouldn’t have to read a full page before reaching your site. Remember to also use language that’s consistent with your brand identity. A clear exit link: Your intro page must carry viewers to your homepage. Add a button with a clear call-to-action that reads “enter here” to ensure visitors reach their final destination. If the main purpose of your splash page is to give visitors language options or view a specific website version, this is the place to let them choose their preferences and direct them to the relevant homepage. Ideally, splash pages shouldn't ask visitors to take specific actions. However, if your splash page promotes an offer, advertises a specific product or directs traffic to a certain page—use a clear call-to-action. How to optimize a splash page While you can design a splash page however you please, consider these pro tips while you create your own: 01. Use visual hierarchy Keep visual hierarchy in mind when laying out your site’s splash page elements. Consider each component’s size and placement to ensure everything works in a fluid and effective manner. 02. Keep it consistent Since the splash page is a preface to your website, keep the style—including use of language, as well as your website’s color scheme and imagery—consistent with the rest of your website design. This will not only please visitors aesthetically, it will also strengthen your branding. Learn more: What is web design? 03. Ensure speedy loading time A slow loading website will cause even the most patient of people to leave a page. When creating your page and adding in elements, follow a flat architecture structure and keep in mind how each element may affect your page speed . 04. Add subscription forms and social media accounts A splash page lets you capture contact information and sign up both new and returning visitors for your newsletter mailing list. Additionally, add social media icons linked to your relevant accounts to help your audience to follow you and stay up-to-date with your latest ventures. Learn more about how to make a website with our extensive guide.

Bring your inspiration to life with a Wix website →   When you create a website on your own, using a premade template can help provide you with design foundations, guidance and useful features from the start. Our talented Wix design teams work enthusiastically to come up with new and updated website templates regularly, providing our users with gorgeous designs, concepts, layouts and features that are fully customizable and free to use. In this article, we’ll showcase 30+ new, trending website templates by Wix that will give you the creative freedom you need to make one of the best website designs out there. So, whether you’re in the market to make a new website, portfolio, blog or more, you’ve definitely come to the right place. Learn more: How to choose a website template on Wix Need inspiration for your website? With Wix, learning how to build a website is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Best new Wix website templates The best websites aren’t made overnight...or are they? With these unique templates, you’ll be able to kickstart your site and have it ready in no time. Below, we’ve provided a list of fresh new templates categorized across a variety of industries. After you choose a website template that best suits your needs, you can customize your web design, revisit and edit it until you're satisfied enough to get it online. T-Shirt Store Website Template Beauty Supply Store Website Template Electronics Store Website Template Online Meditation Classes Website Template Dietician Website Template Therapist Website Template Bakery Website Template Ice Cream Shop Website Template Restaurant Website Template Online Fitness Program Website Template Fitness Trainer Website Template Online Yoga Classes Website Template Writer Portfolio Website Template Personal Profile Website Template Photographer Portfolio Website Template Artist Portfolio Website Template Graphic Designer Portfolio Website Template Subscription Box Company Website Template Business Consulting Company Website Template Printing Services Company Website Template Event Planner Website Template Music Festival Website Template Online Memorial Website Template Wedding Invitation Website Template AI Company Website Template Tech Company Website Template App Landing Page Website Template Personal Blog Website Template Travel Blog Website Template Food Blog Website Template Fitness Website Coming Soon Template Restaurant Website Coming Soon Template App Coming Soon Template New Wix templates for online stores These days, an online store is one of the best ways to launch and grow a small business. With the advanced features on our eCommerce website templates , you’ll have everything you need to display, sell and market your products and services online. 01. T-Shirt Store Website Template On top of this template’s trendy and organized design, a Wix Stores integration makes it easy for visitors to browse, shop and pay for their goods directly on your site. Customize this appealing site by creating your own logo , adding a unique headline and uploading product images to start marketing your brand online. 02. Beauty Supply Store Website Template With this new template as a starting point, you’ll have all the foundations you need to let your products shine. Implementing some of the best web design trends , like parallax scrolling and gradient backgrounds, this attractive website design is guaranteed to keep customers engaged as they search for their favorite products. 03. Electronics Store Website Template Perfect for corporate websites with a modern and professional tone, this template’s extensive galleries, strong CTAs and category strips make it perfect for displaying multiple products and special offers. A Wix Stores integration and search bar in the header make it a breeze for shoppers to find and purchase exactly what they’re looking for. New Wix templates for health and wellness Whether it’s for online meditation or an independent therapy practice, building a health and wellness website has never been easier, or more relevant. The following templates offer inspiring designs and features that will help you make the online world a livelier place. 04. Online Meditation Classes Website Template This serene and attractive new template for online meditation classes encourages visitors to take a breath, live in the moment and be mindful. Offering live streamed classes, memberships, and online classes—these practical features, combined with parallax scrolling, transparent video and animated movements—makes this design pleasantly and surprisingly in vogue. 05. Dietician Website Template Fresh and eye-catching, this is the ultimate new template for independent professionals in the health & wellness industry. A space for service descriptions will allow you to clearly outline your offers to new visitors. And thanks to a Wix Bookings integration, clients can sign-up for individual appointments or package deals through your site. 06. Therapist Website Template Greeting visitors with a headshot and short bio, this template is perfectly suited for therapists and other mental health professionals who want to display their clinical services online and build a client base. Simple and using a modern web design , your site will include a static website header, facilitating smooth navigation as visitors browse to find out more information about your services and professional experience. New Wix templates for food and restaurants Thanks to the convenience they offer customers, it’s safe to say that food and restaurant websites are here to stay. For business owners in this exciting and booming industry, these templates are perfect for marketing tasty goods, managing restaurant orders and capturing new loyal customers. 07. Bakery Website Template Visitors will love this bakery website template, which provides all the foundations for clear messaging and a flawless ordering process. Parallax strips add an attractive and trendy edge, while coinciding video strips allow you to give customers a lively glimpse at the baking process behind-the-scenes. 08. Ice Cream Shop Website Template A bright and charming template like this is perfect for shop owners with a knack for sweets. On a practical note, the live chat feature allows visitors to connect and ask questions at any time—major points for good customer service. 09. Restaurant Website Template This dynamic layout will grab the attention of food lovers before they even step foot in your restaurant. Thanks to Wix Reservations and Online Orders apps, customers can choose to book an open table for their party, or conveniently order food to be delivered. New Wix templates for fitness websites Fitness websites should be motivating, bold and energizing—and the following new templates were made with that in mind. Providing amazing solutions for getting your fitness business online, these templates not only look great, they’ll help you manage everything from class schedules to bookings and payments. 10. Online Fitness Program Website Template Inspire visitors to accomplish their fitness goals with this powerful website template for online classes and programs. Wix Bookings will help clients schedule their favorite classes online, and with on-demand videos, they can even do their favorite activities from the comfort of their own home. 11. Fitness Trainer Website Template Modern, cool and sleek, this site provides ample space for motivating new visitors, educating them about fitness and health, and guiding their exercise practice. For potential customers who want to be in touch about membership, the template’s contact page is an effective way to foster communication and ultimately build your list of clientele. 12. Online Yoga Classes Website Template Contrasting colors, charming imagery and dynamic animation are what makes this trendy Yoga template stand out. The attractive design is amplified by the user-friendly interface, which allows users to reserve a spot and pay for their favorite classes online. New Wix templates for online portfolios For creatives, freelancers and independent professionals—the best way to promote your work online is by building a portfolio website . With the right tools and design, the following templates will showcase your creations, get your work noticed and help you earn money from your talents. 13. Writer Portfolio Website Template Whatever the niche or genre, writers looking to exhibit their work and writing skills can use this clever portfolio template to build a professional online presence. Equipped with space for reviews, you can customize these quotes with the praises of readers to engage with and captivate new visitors. 14. Personal Profile Website Template The simple layout and colloquial tone of this versatile template should serve as an inspirational starting point for anyone building a personal brand. An additional blog section is a great way to emphasize your expertise by writing about what you love and sharing it with visitors. 15. Photographer Portfolio Website Template Plenty of white space framing the images of this template resembles a sophisticated art gallery setting. By uploading your own images and including text in the captions space provided, you can bring your visual journey to life while including purchasing details, like the size and price of each work. 16. Artist Portfolio Website Template For those looking to create a unique artist website , the asymmetrical layout of this new template offers an individual touch that will compliment your work. More than just a way to display your work, incorporating an online store into the mix will encourage sales and help earn you money from your art. 17. Graphic Designer Portfolio Website Template A clean portfolio template like this will allow your work to speak for itself. The interactive features create a lively style, and a prominent contact page makes it easy for future clients and collaborators to be in touch. New Wix templates for small businesses When building your small business website, the first step is to start with an impressive website template. Next, use the professional features provided to build your online presence, and market and grow your audience and revenue. 18. Subscription Box Company Website Template In order to start a successful subscription business, you need to ensure that you have the right infrastructure in place for your clientele. This template gets straight to the point, providing sections for describing your offers, outlining subscription steps, and the right tools to facilitate easy ordering and reliable delivery. 19. Business Consulting Company Website Template This sleek template provides a professional layout that’s made for business to grow. A strategic Book Nowbutton on the homepage entices potential customers to schedule a consultation. The About Us page provides space to make a good first impression by describing your company’s background and services and introducing the team. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 20. Printing Services Company Website Template Whatever service you're providing, customers are bound to be intrigued with this cutting-edge new template design. It’s professional design will definitely set your small business apart, and the comprehensive FAQ page is an efficient way to address common queries from new visitors. 21. Event Planner Website Template Impress potential clients with this classy, well-organized template that is just as beautiful as your events. Customize the Services section to list details about your work, and use the template’s impressive gallery to help visitors envision their next event with you. New Wix templates for events With an event website , you can manage and market events conveniently online. Use one of the following templates which are not only beautiful in design, but can help facilitate ticket sales, track RSVPs and provide marketing tools. 22. Music Festival Website Template This music festival template has everything you need to engage festival-goers and inform them about upcoming performances. After personalizing it with a location, line up and enticing imagery, you can sync this to your Instagram feed and watch the ticket sales soar. 23. Online Memorial Website Template Creating a memorial website is a touching way to honor someone you love and share with those that knew them. With this elegant template, you can pay your respects by uploading stories about the departed, and cherish the memories you had with them by uploading images to the site’s photo album. 24. Wedding Invitation Website Template Share your love story, collect RSVPs and provide details about your special night all in one place with this chic wedding website template. An integrated online registry makes it easy for guests to choose a gift you’ll both love, providing links to your wishlist and relevant shops. New Wix templates for hi-tech For hi-tech companies with a big vision, there’s no better way to kickoff a launch or spark interest than by creating a company website. The following diverse templates provide the right foundations to start, so you can focus on bringing your innovative ideas to life. 25. AI Company Website Template Sleek and futuristic, this template’s visionary aesthetic makes it the perfect starting point for a hitech company website. Impressive animated scrolling features are sure to engage future stakeholders who can subscribe to company updates using the integrated Wix Forms app. 26. Tech Company Website Template Here’s an innovative template that’s as impressive as your latest tech venture. Customizable, modern text boxes serve as a great space for sharing statistics and other information about your company, while a blog is an opportunity to share your expertise with visitors. 27. App Landing Page Website Template Bright and easy-to-navigate, this template is everything you need to encourage enthusiasm around your new product. The clean and organized sections provide space for showcasing details about your product, and the Wix Chat feature will encourage visitors to connect. New Wix templates for blogs For independent writers, leaders, and business owners, creating a blog with a blog maker is one of the best ways to share your ideas and expertise with the world. Not to mention, it's a great way to inspire new audiences and market yourself within your industry. The following blog templates have all you need to get started. 28. Personal Blog Template Your life, your blog. Thanks to its minimalistic design, this blog template is ready for you to shower it with personality. A large featured image on the homepage is the perfect place to include a photo that represents your experience, while a customizable social bar will encourage new followers to check out your writing. View more minimalist websites for design inspiration. 29. Travel Blog Website Template If you like globetrotting, starting a travel blog is a great tool for exhibiting the unique experiences you’ve had across different destinations. Whether you want to share tips and recommendations with visitors, upload photos and videos of your trip, this template has everything you need to take off. 30. Food Blog Website Template There’s a special place in the blogging world for food lovers, cooks and critics—and if you’re ready to carve out a virtual space of your own, this simple new template is a convenient way to start. Large featured images provide visitors with a tasty preview of your posts, while a search bar at top makes it possible to index your posts so users can effortlessly find specific articles or recipes. New Wix templates for coming soon pages When your site is being built or revamped, a coming soon page is a smart way to inform visitors and generate hype around your new business or web design. The following coming soon page templates each have a unique design and the features you need to inform customers and keep in touch. Learn more: What is web design? 31. Fitness Website Coming Soon Template Great for fitness instructors, personal trainers and gyms, this template’s energizing design will kickstart your client’s motivation. The trendy gradient background and website color scheme can be customized with your business’s own signature style. Then, use a logo maker to create your own signature logo to build brand awareness and excitement leading up to your grand opening. 32. Restaurant Website Coming Soon Template Start building potential customers' appetites with this coming soon landing page, uniquely designed for the food industry. Simple and to-the-point, this versatile template is great for informing new visitors about your upcoming services, and a built-in subscribe form is perfect for keeping them updated when you open. 33. App Coming Soon Template Boasting an engaging and eye-catching design, this coming soon template is an excellent way to countdown the arrival of your new app. A front-and-center subscription form will encourage new users to sign up for updates and anticipate its release, and social media buttons make it easy for visitors to engage with your active accounts. Explore more templates: Veterinary website templates Dental website templates Dog breeder website templates Chiropractic website templates Digital marketing website templates SaaS website templates Auto detailing website templates Barbershop website templates Cleaning service website templates Hair extension website templates

A good template goes a long way when you’re learning how to build a website from scratch or exploring a website maker . It saves you hours of trying to turn a rough idea into something that actually works on a screen. But apart from giving you an idea to work with, the best website templates offer something even more valuable: a peek into the mind of a professional web designer. They’re built on careful research and years spent honing an eye for websites that don’t just look great, but convert.  At Wix, our designers are the masterminds behind the 2,000+ website templates  we offer. We asked them, “Which Wix templates are your favorite and why?” Below are their top picks, with their tips on how to get the most out of them.  AI Company Website App Launch Massage Therapy Clinic (Classic) Bread Shop (Modern) Digital Marketing Agency (Vibrant) Digital Marketing Consultant Child Therapy (Playful) Digital Marketing (Sleek) Skincare Products Company Health Care Landing Page Art Gallery 01. AI Company Website Best qualities: Modern, ample room for content  Best for: Tech, Sciences, Crypto   View the template: AI Company Website For those in the tech or sciences field, this template—appropriately titled “AI Company Website”—features a futuristic design. The subtle animations and high-contrast color scheme give it a sleek, sophisticated edge. “It has a good scrolling rhythm,” says designer Kobi Michaeli. “Just like the rhythm in music, rhythm in web design  is important for drawing people in and moving them through the page in a smooth, cohesive way.”  He points out how the contrasting background colors break up monotony. How, even though the template is largely black and white, you can feel the artistic expression. “You’re creating a colorful experience, just with black and white.”  Kobi’s advice: “This design is a good source of inspiration. So, even if you’re not running a tech company, it can give you ideas of how to create a contemporary site. I once saw a guy who designs surfboards use this template as a reference; it inspired him to incorporate really cool 3D renderings of his boards and a visual timeline on his site. His site ended up looking very impressive.”   Read also: Kobi’s tips on how to pick the best website template   What is web design? AI vs. template: Which should I use to create my website? 02. App Launch Best qualities: Fluid one-pager,   blends   classic and modern styles Best for: Mobile apps, product launches   View the template: App Launch Singled out by several designers, this website layout  puts a fresh spin on a traditional app landing page. With its soft pastel colors and classic serif font, it’s what Kobi calls “an unexpected combination that works well together and creates a unique design.” But more importantly, it’s versatile. “I really tried to create something that would work for anyone—not just someone in fitness,” says Mika Heymann, the designer behind the template. “All the sections are highly editable…and I tried to use fun colors that work for different industries, but still ties in with the typography to create a cohesive brand.”  Mika’s advice: “You’ll notice that multiple sections of the page are designed to spotlight your app interface, starting with the main header and continuing through to the ‘Explore the app’ section. It’s all ready to go—you just need to plug in your own images, video or text.” Learn more: How to choose a website template on Wix 03. Massage Therapy Clinic (Classic) Best qualities:  Strong, breathable structure; cohesive branding  Best for: Health and wellness, beauty  View the template: Massage Therapy Clinic (Classic) A website often works best when it feels like an extension of the physical space it represents. This layout pulls it off. Using a two-tone color palette, it exudes the calming atmosphere of a spa.  “There's something very soothing throughout the scrolling experience,” says Mika, taking note of the full-screen images, parallax effect and white space. She also points out the colored overlay on the pictures, which gives the photos a uniform, sun-kissed look. “This effect makes all the pictures look like they’re from the same photoshoot, even if they aren’t.”  Mika’s advice: “When you’re working with a structure like this, image curation is key. Use some photos that are taken from afar, and others that are a bit more zoomed in. Or, switch it up between photos of a product versus a service.” 04. Bread Shop (Modern) Best qualities: Contemporary composition that’s easy to edit, versatile icons Best for: Bakery, restaurant, service businesses   View the template: Bread Shop (Modern) Another team favorite: this bread shop layout blends all the right elements for a deliciously smooth experience.  “I really gravitate towards grids that I can understand,” says designer Sapir Ziv. “For example, this template uses a 50/50 split screen that’s maintained throughout the site. I also like the use of cards that make it clear where content should go.”  There are dedicated spots for text, alongside dedicated areas for images, making the template “a good shape-shifter for other industries,” says Sapir.  “I like that this design uses abstract icons that aren’t entirely bakery-related,” adds Mika. “That’s more of a visual decision than a content decision. It works visually with the content, but isn’t attached to a bakery. So, if you're a clothing brand, you can still use this template and these icons as-is.” Sapir’s advice: “When you’re working with split grids, upload images in pairs. Use two images that contrast each other, but have some kind of ‘through line.’ For example, they could share the same color palette or textures. Or, you could pair a close-up image with a wide-angled shot, an abstract shot with a more traditional one.” 05. Digital Marketing Agency (Vibrant) Best qualities:  Interactive, text-based, highly customizable   Best for: Digital services, personal portfolio, tech  View the template: Digital Marketing Agency (Vibrant) This template reminds us that sometimes, the simplest websites are the most striking. Despite its lack of imagery and limited color range, the design feels fresh and experimental.  Sapir highlights the text marquee and 3D mouse animation, which give it an interactive edge. “It makes you feel like you're a part of the site—and it’s a really good way to engage users.” Perhaps more importantly, you can simply swap out any element to suit your brand. “If the mouse animation feels too avant garde, you can easily replace it with an image to make it look like a classic ‘welcome’ section,” suggests Sapir. The website can be as text-heavy or as image-heavy as you want.  Sapir’s advice: “This layout features a bento-style grid; it’s modular so you can create different arrangements and everything still fits in place. In other words, it’s versatile. You could, for example, merge two columns and make them into one cell if more space is needed. Or, you could change the colors and thickness of the lines to drastically change the look and feel, without changing anything about the layout itself.” 06. Digital Marketing Consultant Best qualities: Visually stimulating without relying too much on imagery  Best for:  Digital products, service businesses View the template: Digital Marketing Consultant There’s a certain charm in templates that blend classic design elements with modern flair. Take this template as an example. “It feels fresh—like analog meets digital,” points out Sapir. “It's a combination of two different aesthetics,” explains designer Yan Imbrik, who created the layout. “The first aesthetic is more human, less AI-ish. The second aesthetic—which is reflected in the typography—is a bit more editorial, like a newspaper.” He notes that the layout utilizes preset animations offered in Wix, including parallax and shutter-like scroll effects, to create a more visually rich experience. Farther down the page, you even get a full-screen decorative animation, “which is a nice breath between information,” comments Sapir.  “It doesn't feel overwhelming in terms of the amount of data that is on the site,” she elaborates. “It’s a really great site, whether you're trying to present a product or something that needs more structure.” Yan’s advice: “You’ll notice that certain animations and details, like the dots and dashes, are repeated in the design language. You can adjust either of these for your brand, but make sure to keep it consistent throughout. Test different combinations and stick with the one that feels intuitive.”   07. Child Therapy (Playful)  Best qualities: Kid-friendly, energetic  Best for: Children’s brands, education, gaming, yoga, dessert shops  View the template: Child Therapy (Playful) If you’re going for a fun, playful vibe with your branding, this template may hit all the right notes. “It’s giving cute, friendly and optimistic,” says graphic designer Gayane Gasparyan. The jellybean-like shape mask framing the video at the top of the page adds a playful energy. As you scroll down, you’ll also see 3D animations (“those are technically transparent videos,” Gayane points out). These could be used as-is or swapped out for other transparent videos or elements, such as icons from the Wix Gallery.  The color palette, font choice and rounded buttons all contribute to the kid-friendly experience. “Ask yourself, who’s in your audience?” recommends Gayane. “If it’s mostly kids or young adults, these types of design choices help.”  Gayane’s advice: “You could also modify this template for a more ‘serious’ industry or brand. Just swap out the 3D graphics with icons that are better suited for your brand, and try sharper corners or more serif fonts.” 08. Digital Marketing (Sleek)  Best qualities: Dynamic, yet simple one-page layout  Best for: Service businesses, personal portfolio  View the template: Digital Marketing (Sleek)  Here’s an example of a classic layout kicked up a notch. The first fold is sleek and unassuming. But as you scroll down, you’re quickly met with a big, bold text marquee and poppy sections.  “It looks professional and fresh because of the choice of colors and typography,” says Gayane. “Most of the color comes from the images, while the rest of the site sticks to black and white—except for pops of neon yellow-green that give it a modern kick.” She adds, “This template uses soft animations. See the parallax scrolling and subtle hover effects? The animation isn’t overpowering and gives the website a modern twist.”  While the template focuses on one long continuous page, held together by a site menu and anchors that drop you to the right sections, it can easily be expanded. You can add more internal pages and link to them via the main menu or "Read More" buttons. “It’s dynamic like that,” says Gayane.  Gayane’s advice: “You could swap the hero image with a video. If you do that, make sure to consider how the text marquee looks together with the video—does it look too busy? Usually I’d say it’s too much, so you might want to move the text marquee down a few sections, so there’s more separation between two moving elements.”  Ready to let your art work shine? Create a portfolio → 09. Skincare Products Company  Best qualities: Clean, dynamic (lots of movement throughout)   Best for: Beauty, wellness, healthcare View the template: Skincare Products Company There’s a sense of serenity that comes with this template, which uses a unique glass effect and scroll animations to breathe life into an otherwise simple webpage.  “It’s nice to feel that your scroll controls the page,” says Gayane. “And the animations get users to pay attention to things they’d normally scroll past, like the special offer at the bottom of the page.”  She notes that there’s a difference between soft and bold animations. That latter is better suited for industries like tech or fitness, where the branding is typically louder and associated with movement. Meanwhile, for industries like skincare or even education, softer animations (like the one in this template) feel more natural, adding to a light, airy atmosphere.   Gayane’s advice: “When you’re using animation, think about the overall flow of the page. It’s possible to have too much animation that ends up distracting the user or making things harder to read. I’d recommend just adding animation to one element—or a series of elements—in a section at a time. And use certain animations consistently throughout the page.” 10. Health Care Landing Page Best qualities: Professional, yet welcoming design Best for: Health and wellness, education, fitness View the template: Health Care Landing Page In healthcare, people need to feel like they’re in good hands. This template is designed to reflect that.  “The colors and the photographs are warm and welcoming,” notes designer Ben Chervinski, “while the typography is more professional. The idea is that if you’re offering a healthcare service, you need to prove that you’re reliable and trustworthy.”  As you scroll through the page, you’ll notice a nice balance of real imagery versus icons, serif fonts versus sans-serif fonts. You’ll spot floating images and a floating menu, alongside a consistent theme of rounded shapes—all of which contribute to the warmth of the site.  “Notice the pill-shaped buttons, which give the page a distinctive look that could work for various industries,” adds Ben.“When you make a template, you need it to be versatile. Just by changing the colors or photos, this template could fit a completely different business, without losing its unique vibe.”  Ben’s advice: “If you’re working on a one-pager like this, everything needs to breathe. Simple details, like the ‘floating’ movement of the photos, can help the page flow. It can prevent the page from being long and boring. That being said, this template could easily be turned into a full-blown website; you just need to add more inner pages through the Wix Editor.”  Read also: Multi-page website vs. one-page website 11. Art Gallery Best qualities: Non-traditional composition, image-based   Best for: Photography, art, personal portfolio, blog, eCommerce  View the template: Art Gallery This template oozes creativity, even with its minimalistic design. Just like in a real art gallery, the website leads you down various corridors of art, alternating between two-column, asymmetric layouts and more classic, symmetrical grids.  “The photos make the website here. If the photographs are good, you're good,” says Ben, observing how this template doesn't rely on motion, 3D graphics or any other decorative styles. It simply features images with text. “There isn't anything complicated in the content, but the layout is a bit more on the professional side. It’s quite sophisticated. Everything is floating, but still organized. It has a high-end vibe, but is still straightforward.” Ben’s advice: “Little changes go a long way. This template is meant to give you structure and a professional vibe. By only changing a few things, like the photos and text, you can end up with a really professional-looking site. And if you want to use it for a more fun, personal blog, but the fonts that we use here seem a bit too serious, you can change the font in a few clicks and make it yours.”  Related reading:  How to choose a website template Should I use a template to build a website (and if yes, how)?

Claim your free website hosting  now and get online today →   Building trust online starts the moment you create a website and choose a domain name . In this article, Prof. Dr. Dennis-Kenji Kipker, an expert in cybersecurity and digital resilience, explains what an SSL certificate is and why it matters for keeping your site and visitors safe.  If you’re learning how to open a website , understanding SSL is one of the first steps to protecting both your site and your audience. As the scientific director of the cyberintelligence.institute in Frankfurt, board member of CERTAVO AG and visiting professor at the Riga Graduate School of Law, Prof. Kipker breaks down how SSL encryption works, what threats it prevents and how to protect your website from the ground up. Try a free website builder  that takes care of your website security and domain protection from day one. Wix hosting keeps your website running smoothly and securely from day one. With reliable website performance , strong security and built-in tools SEO features , web analytics  and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. What is an SSL certificate? SSL stands for Secure Sockets Layer. That might sound complicated, but at its core, it simply means a secure connection is established between your browser and a website. An SSL certificate is like a digital ID card for websites. It confirms that a website is authentic and encrypts the data exchanged between you and the site. You can recognize a valid SSL certificate by the small padlock icon in your browser’s address bar and the “https://” at the beginning of the URL . Clicking on the padlock allows you to see details like the website’s name, the certificate issuer and the expiration date. These details should match the website to ensure the certificate is genuine. A valid certificate is always issued by a trusted certification authority, such as Let’s Encrypt or DigiCert. Technically, SSL has been replaced by Transport Layer Security (TLS). Even though the term “SSL” is still widely used, we are actually talking about TLS certificates today. Keep your site secure and trustworthy. Explore the best SSL certificate providers available today. What does an SSL certificate do? An SSL certificate keeps your website safe by locking the information visitors share, like passwords or payment details, so no one else can read it. It also proves your site is real and trustworthy. An SSL certificate ensures that the connection between your device, like a smartphone or computer, and the website is encrypted. Encryption converts data into a code that only the intended recipient can decode. Think of it like a sealed envelope: without encryption, anyone could read or alter the contents without detection. With SSL, the “envelope” is securely closed. Websites without an SSL certificate often display a “Not Secure” warning, which can discourage users. When you visit a site with “https://,” a process called the SSL/TLS handshake begins: your browser requests a certificate from the website’s server containing information such as the site’s name and public key. Your browser verifies that the certificate is valid and matches the website. If everything checks out, the browser and server create a unique encryption key used only for that session. From that moment on, all data exchanged between your device and the website is encrypted. Even if someone intercepts it, they wouldn’t be able to read or understand it without the key. Build trust from the first click, explore how to host a website with Wix and enjoy free website hosting . Why are SSL certificates important? SSL certificates are essential for multiple reasons, for both users and website owners. "Cybersecurity is not just a technical matter: it is above all a posture, a way of thinking about the management of one's site, one's tools, one's teams." - Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr Privacy (GDPR) Search engine optimization Verification (authentication security) Data integrity Customer trust 01. Privacy (GDPR) The General Data Protection Regulation (GDPR) in the European Union requires that personal data be protected during transmission. This includes names, addresses, email addresses and payment information. SSL certificates provide this protection through encryption. So, is SSL mandatory? Indirectly, yes. GDPR requires appropriate technical and organizational measures to protect personal data (Art. 32 GDPR). Without SSL encryption, secure transmission can’t be guaranteed, which could constitute a GDPR violation with potential fines. “The GDPR has a clear objective: to create a space of trust where users can decide who, how, and for what purposes their personal data is used.” - Marina Brocca, regulatory compliance consultant specializing in GDPR and LOPDGDD Learn how to make a GDPR compliant website with Wix. 02. Search engine optimization Search engines like Google and Bing favor websites with SSL certificates. A secure connection can improve your search ranking, which is especially important if you want to attract new customers or readers. 03. Verification (authentication security) An SSL certificate confirms that a website is legitimate and not a potentially harmful copy. This protects users from phishing and fraud, making it clear that the site they’re visiting is authentic and trustworthy. Explore these website security tips to keep your site protected. 04. Data integrity SSL not only protects against eavesdropping but also against tampering. You can be confident that information arrives exactly as sent, without unwanted or unnoticed alterations by third parties. 05. Customer trust SSL also boosts visitors’ confidence in your site. When users see the padlock icon in the browser bar, it signals security and professionalism. A lack of SSL can deter people, as no one wants to use an “unsafe” site. Types of SSL certificates There are different types of SSL certificates depending on your needs. Here’s a breakdown of the main options: Single domain certificate (SSL/TLS) A single-domain certificate protects one domain, for example, “ www.wix.com .” It’s ideal for websites or blogs with only one URL and is probably the most common type of SSL certificate. Many hosting providers automatically provide a free single-domain certificate for every domain created, making it especially convenient for beginners or smaller projects. With just a few clicks, your website is encrypted without requiring technical knowledge. Recommended reading:  How much does a domain cost?   Multi-domain certificate (SAN/UC) SAN stands for Subject Alternative Name and UC means Unified Communications. These certificates protect multiple domains simultaneously, e.g., “www.your-site.com,” “shop.your-site.com” and “portfolio.your-site.com.” For smaller companies or projects, individual single-domain certificates for each domain are often easier to manage. Wildcard certificate A wildcard certificate covers a main domain and all its subdomains. For example, “www.your-site.com,” “blog.your-site.com” and “shop.your-site.com” can all be protected with a single certificate. Learn more: how much does an SSL certificate cost? Final thoughts about SSL certificates Today, an SSL certificate is no longer optional, it’s essential. It protects personal data, increases visitor trust, and is even legally required when processing personal data. Which certificate is right for you depends on how you use your website. Single-domain certificates are sufficient for small sites, while multi-domain and wildcard certificates make sense for larger projects. If you’re not a technical expert, make sure to choose a hosting provider that makes generating and installing an SSL certificate easy. This ensures your site meets legal requirements and builds trust with your users. Meet the expert Prof. Dr. Dennis-Kenji Kipker is a leading expert in cybersecurity and digital resilience. He is the scientific director of the cyberintelligence.institute in Frankfurt, a member of the board of CERTAVO AG and a visiting professor at the Riga Graduate School of Law, where he specializes in global IT law and cyber strategy. What is an SSL certificate FAQ Do I need an SSL certificate if I already have web hosting? Yes. While most web hosting  providers include SSL by default, not all do. SSL encrypts the connection between your site and visitors, protecting sensitive data like logins or payments. If your web hosting plan doesn’t include one, you can add it manually. When comparing providers, look for those offering eCommerce hosting  with free SSL, like Wix, where it’s automatically included. How does SSL affect my website's SEO and domain name search visibility? Search engines prioritize secure sites, so having an SSL certificate can help your site rank higher in domain name search  results. It signals trustworthiness and data protection, which Google values. When you register your domain, whether through a domain name generator  or manually, make sure SSL is activated to give your website a competitive SEO advantage. What's the connection between SSL certificates and cloud hosting vs shared hosting? Cloud hosting vs shared hosting  can support SSL, but the setup and performance differ. In shared hosting, resources are shared between multiple sites, which can impact speed and reliability. Cloud hosting , on the other hand, offers scalability, faster performance and enhanced security, ideal for sites handling sensitive data. SSL complements both by securing connections, but it pairs especially well with the stability of cloud environments. How much does it cost to get an SSL certificate with my web hosting plan? The web hosting cost  varies, but with Wix, SSL is included on every plan. Some hosts charge extra for advanced certificates, yet for most websites, especially personal or business sites, the included SSL is all you need. When comparing hosting costs, factor in whether SSL, domain registration and best online storage solutions  are bundled together for better value. What's the best way to secure an eCommerce site with SSL and reliable hosting? For online stores, SSL is a must to protect checkout data and customer information. Look for eCommerce hosting  that includes built-in SSL, automatic renewals and cloud hosting reliability. Platforms like Wix offer all-in-one security. so you can set up your store, connect your domain via a domain name generator and enjoy encrypted transactions without extra setup.

The perfect domain is just a click away:   claim your domain →  SSL certificate costs can vary widely, from free options suitable for basic websites to premium certificates that cost hundreds of dollars per year for large enterprises. When you create a website and buy a domain name , understanding these pricing differences is essential to securing your site without overspending, especially since the right SSL depends on your business size, traffic level and security needs. Today, most website builders and hosting providers include a basic SSL certificate as part of their domain registration or hosting package, which means you may not need to pay extra at all. However, eCommerce stores and organizations that handle sensitive customer data often require paid SSL certificates that offer higher warranty coverage, extended validation and visible trust indicators to reassure visitors and protect transactions. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how much does an SSL certificate cost? Short on time? Here’s what you’ll find in this article: An SSL certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection. Costs depend on the validation level i.e. Domain Validation (DV), Organization Validation (OV) or Extended Validation (EV), and the number of domains covered. SSL type Validation level Typical cost (per year) Best for Free SSL Domain Validation (DV) $0 Blogs, portfolios, small sites Paid DV SSL Domain Validation (DV) $10 - $100 Small businesses needing support Organization validation (OV) Organization Validation $50 - $200 Registered businesses, non-profits Extended validation (EV) Extended Validation $150 - $1000+ Large ecommerce, banking, enterprise Wildcard SSL Varies $50 - $500+ Sites with multiple subdomains What is an SSL certificate? An SSL (Secure Sockets Layer) certificate is a digital file that binds a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol (over port 443) and allows secure connections from a web server to a browser. Think of it as a digital passport for your website. It proves you are who you say you are and creates a secure tunnel for data to travel through. Without it, any information exchanged between a user and your site, e.g. passwords, credit card numbers or emails, is sent as plain text, making it vulnerable to interception. You can get an SSL certificate for your site by purchasing one from a trusted certificate authority (CA) or by using a website builder or hosting provider that includes SSL automatically with domain registration and site publishing. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers Explore further: What is an SSL certificate? Web host vs domain registrar Best domain registrars How much does an SSL certificate cost? The price tag on security isn't one-size-fits-all. Let's break down what you actually get for your money across different tiers. Domain Validation (DV) certificates Cost:  Free to ~$100/year This is the most basic level. The Certificate Authority simply checks that you own the domain name. It’s fast (often issued in minutes) and sufficient for blogs, personal sites or informational pages that don't collect payments. Many hosts and builders offer these for free via Let’s Encrypt. Paid versions usually just add better customer support or warranties. Organization Validation (OV) certificates Cost:  $50 - $200/year Here, the CA verifies your business actually exists. They check government registries to confirm your organization is legitimate. It takes a few days to issue. The certificate details will display your organization's name, adding a layer of credibility suitable for public-facing business websites. Extended Validation (EV) certificates Cost:  $150 - $1,000+/year This is the gold standard. The vetting process is rigorous: the CA verifies the legal, physical and operational existence of the entity. You’ll see these on banking sites and major retailers. While browsers no longer display the green bar with the company name, the certificate details still provide the highest level of assurance. Wildcard and Multi-Domain certificates Cost:  $50 - $500+/year If you have subdomains (like shop.yoursite.com  and blog.yoursite.com ), buying individual certificates can get pricey. A Wildcard SSL covers a main domain and unlimited subdomains. A Multi-Domain (SAN) SSL covers completely different domain names under one certificate. Learn more: what is a subdomain? Why you need an SSL certificate Security isn't the only reason to get certified. While encryption is the primary function, the ripple effects of having that padlock icon go much further for your business growth. Better search rankings Search engines like Google prioritize secure websites. Since 2014, HTTPS has been a ranking signal. If your site isn't secure, you're likely losing visibility to competitors who are. Browsers like Chrome may even flag your site as "Not Secure," which scares visitors away before they even read your content. Discover more about website security . Built-in customer trust When visitors see the padlock icon next to your URL , they know their connection is private. This visual cue is essential for keeping bounce rates low and engagement high. People are becoming more privacy-conscious; if they don't feel safe, they won't stay. Learn more: domain vs URL . Compliance with regulations If you accept payments or handle personal data, you likely have legal obligations to protect that information. Standards like PCI-DSS (Payment Card Industry Data Security Standard) require SSL certificates for any site processing credit card transactions. Read more: best SSL certificate providers . How to get an SSL certificate with Wix Wix simplifies domain registration for your business by handling security at the platform level. Instead of sourcing third-party certificate authorities or configuring servers manually, everything is managed for you in one place. Wix ensures secure domain registration with SSL certification automatically. Every site published on Wix includes a free SSL certificate enabled by default, so HTTPS is activated the moment your site goes live. With Wix offering quick domain registration, your domain and SSL are provisioned together—removing setup friction and ensuring your site is protected from day one. Follow these steps to get an SSL certificate with Wix: Create your site Connect your domain Get published Stay secure 01. Create your site Sign up and build your website using Wix’s editor or AI website generator . SSL support is conveniently included by default, so there’s no need to select or configure a certificate during setup. 02. Connect your domain Whether you buy a new domain through Wix or connect one you already own, Wix automatically links the domain to your site. Once connected, the SSL certificate is issued for that domain without manual DNS changes. Check out Wix's domain name search tool and domain name generator . 03. Get published As soon as your site goes live, Wix automatically provisions and installs the SSL certificate. HTTPS is enabled across all pages to encrypt data between your site and visitors. 04. Stay secure Wix handles certificate renewals automatically, ensuring uninterrupted encryption and compliance. You never need to track expiration dates or reissue certificates manually. Wix combines fast domain registration with built-in security management, allowing you to focus on your business instead of maintaining SSL configurations and infrastructure. You may also be interested in: How to secure your domain What is domain authority? How to get an SSL certificate SSL Cost FAQ Is a free SSL certificate good enough? For most standard websites, blogs and portfolios, yes. The main difference lies in the validation process (usually just DV) and the lack of a financial warranty. If you are a large enterprise or handle high-value transactions, a paid OV or EV certificate offers higher trust and protection guarantees. Why are some SSL certificates so expensive? The cost generally correlates with the level of identity verification. An EV certificate requires a human to manually verify extensive business records, which costs the Certificate Authority time and money. Additionally, expensive certificates often come with higher warranty amounts (insurance against the encryption failing) and premium customer support. Do I need to buy an SSL certificate if I use a website builder? Usually, no. Platforms like Wix include SSL certificates as part of their hosting infrastructure. They handle the procurement, installation and renewal for you at no extra cost. Always check your plan details, but modern website builders generally treat SSL as a standard, included feature.

Get  free website hosting  from Wix today → The best SSL certificate providers keep your website secure by encrypting data between your site and visitors’ browsers, protecting sensitive information and building trust. Choosing the right SSL is an important part of website hosting , whether you’re running a blog, an online store or a professional portfolio. We’ve curated a list of the best SSL providers, including key features, pricing and what makes each one a strong choice. The right SSL certificate ensures your website stays secure, trustworthy and ready for visitors. When you create a website  with Wix, an SSL certificate is included with all sites. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: best SSL certificate providers SSL certificates, also known as the ‘s’ in https://, ensure that the data transmitted among them remains private and safe. These small data files do so by connecting a cryptographic key to the site owner’s details and establishing an encrypted link between web server and browser. There are several types of SSL certificates available, which you can purchase from one of the best web hosting services , depending on your site’s needs. We've put together a curated selection of the best SSL certificate providers available, including a description of their offering, key features and pricing. Key considerations for choosing an SSL provider Consideration What it means Why it matters Validation level SSL certificates come in domain validated, organization validated and extended validation options, each offering a different level of verification. Higher validation levels help build trust and are important for websites that handle payments or sensitive data. Support SSL providers offer different levels of technical support, from self-service resources to hands-on assistance. Reliable support helps resolve certificate issues quickly and reduces the risk of downtime. Price SSL certificates range from free options to higher-cost certificates with advanced validation. Choosing the right option keeps your website secure without paying for features you don’t need. Bundles Some website hosting plans include free or discounted SSL certificates. Bundled SSL simplifies setup and can reduce overall website hosting costs. Learn more: How to host a website What is web hosting? How much does an SSL certificate cost? Best SSL certificate providers 1. Wix 2. DigiCert 3. Sectigo 4. GeoTrust 5. Entrust 6. Thawte 7. SSL.com 8. Network Solutions 9. GoDaddy 10. Globalsign 01. Wix Price : Free Wix offers a one-stop website security solution for businesses from a broad variety of industries. And for any individual or business with a website, having a comprehensive of cybersecurity basics is key to protecting against attacks. On top of their industry-leading drag-and-drop website builder platform, the company provides users with a wide array of tools to optimize their site, including free web hosting (view other web hosting costs in this guide), advanced SEO features and domain name registrar . If you've covered how to open a website with Wix, you already know that your website security will be automatically equipped with one of the best free SSL certificates in the market. This allows you to ensure visitors’ data is secure at all times, without worrying about renovation timelines or added fees. Furthermore, receiving a free SSL certificate has a direct impact on the final website cost , reducing it to a minimum. Prevention, detection and response are the pillars of Wix security . At Wix we take our commitment to protecting our users' websites and their data seriously. To learn more about how we do this visit our Privacy and Security Hub. Key Wix features : Free SSL certificate Robust web hosting Automatic, smooth validation 02. DigiCert Price: Starting at $27/month After acquiring Norton and Symantec’s website security solutions in 2017, DigiCert has become the go-to SSL certificate provider for Fortune 500 and Fortune 100 companies. The company’s offering ranges from standard products such as OV and EV SSL certificate variations, to advanced solutions such as their post-quantum cryptography security model. In addition to being a leading provider in the field, DigiCert is directly involved in the development of new SSL technologies. The company is a founding member of the CA/Browser Forum, an industry body made up of certificate authorities and web browsers with the goal of improving the way that certificates are used to benefit internet users and keep their communications secure. Key features: Wildcard SSL certificates Fast certificate issuance Norton trust seal 03. Sectigo Price : Starting at $110/year Formerly known as Comodo CA, Sectigo is one of the most affordable SSL certificate providers among the leading names in the industry. In recent years, their aggressive pricing has enabled them to rapidly grow their market share and conquer a spot among the most trusted sellers. Sectigo offers all common types of SSL certificates, including single and multiple-domain as well as wildcard with domain or organization validation. Furthermore, extended validation certificates (EV) are available in both single and multiple-domain options. Key features: Affordable pricing Intuitive certificate manager All types of SSL certificates 04. GeoTrust Price: Starting at $27/month Previously owned by VeriSign and Norton, GeoTrust currently operates as a subsidiary of DigiCert. Users can acquire a wide variety of SSL certificates and related products, including single-domain, wildcard and extended validation certificates. GeoTrust offers substantial discounts on the purchase of a great number of licenses, making it one of the best SSL certificate providers for large businesses and resellers. Additionally, the company provides tailored solutions to enterprise-level firms under the categories of governmental organization, financial institution and healthcare business. Key features: Bulk-purchasing options Tailor solutions for enterprises Warranty up to $1.5 million 05. Entrust Price: Starting at $199/year Previously known as Entrust Datacard, Entrust has been providing security solutions since the early days of the World Wide Web. With a wide range of products in diverse industries, SSL certificates are widely considered the brand’s strongest offering. Catering to their business audience, Entrust offers only organization validation and extended validation certificates, with the former being available in single and multiple-domain variants as well as wildcard SSL. These certificates can be installed on an unlimited number of servers with no added cost, and reissued during their term without replacement fees. Key features: Website and network vulnerability scans Unlimited reissues and server licensing Robust expiration reporting platform 06. Thawte Price: Starting at $14/month Reportedly claiming more than 40% of the global market, Thawte is one of the best SSL certificate providers in the industry. After a series of acquisitions that culminated in 2017, the brand is currently owned by DigiCert. Whereas its parent company focuses on large enterprise-level customers, Thawte’s solutions cater primarily to medium-sized businesses and small enterprises. Their offering is divided into three products with various degrees of customer assurance and covered warranty. Each of them can be purchased as a multi-year plan for up to six years, as well as paired with a wildcard SSL certificate for an added cost. Thawte issues most certificates in under three days, with basic plans taking as little as a few minutes to set up. Key features: Fast issuance time Unlimited server licensing Warranty up to $1.5 million 07. SSL.com Price: Starting at $36.75/year As the name implies, SSL.com focuses entirely on the sale and implementation of SSL certificates. The company is a top-rated certificate authority, and their extensive offering includes trusted SSL, wildcard, unified communication, subject alternative name and extended validation certificates. In order to appeal to a broad range of customers, SSL.com provides tiered certificates catered to the needs of organizations of all levels and sizes, from small businesses with basic SSL requirements to large enterprises looking for multiple domain and subdomain licensing. Key features: Affordable pricing Unlimited server license and reissues Warranty up to $2 million 08. Network Solutions Price: Starting at $82.44/year with 2-year term Established in 1979, Networks Solutions is one of the most well-known names in the digital services industry. While their SSL certificate provider role has yet to become a defining part of the brand, the low entry price of their offer has put them on the map as a worthy option for small and medium businesses. The company’s offering includes multi-year term domain, organization, extended and multiple-domain SSL certificates, as well as wildcard and extended certificates. It’s important to note that the base price for the different packages does not include fast validation time, meaning the process might take up to five business days. Key features: Low entry pricing Warranty up to $1 million Fast issuance available 09. GoDaddy Price: Starting at $5.49/month with 3-year term Globally known as a domain registrar, GoDaddy provides SSL certificates as part of their web security offering. The pricing structure is based on a single website and multiple sites for domain, organization and extended validation, as well as wildcard SSL for unlimited subdomains with domain or organization validation. One product that sets GoDaddy apart from the majority of other platforms on the list is their Managed SSL Service, aimed at users of their hosting platform. This service is available under the same pricing structure mentioned above, and includes automated installation and ongoing maintenance. Key features: Significant initial discounts Managed SSL Services Unlimited server license and reissues 10. GlobalSign Price: Starting at $249/year GlobalSign is widely considered one of the best SSL certificate providers for enterprise-level organizations. The company has been a WebTrust accredited certificate authority since 2001, and has established itself as a trusted entity for secure connection and transaction services. Their offering includes the three main types of SSL certificates, all of which support wildcards and up to 100 subject alternate names. Additionally, the company provides elliptic curve cryptography certificates that promise stronger security and better performance. Key features: Scalable solutions Warranty up to $1.5 million ECC support available Editor's note: All pricing information is current as of January 14th, 2026. How to choose the best SSL certificates Choosing the best SSL certificate for your website involves considering several key factors to ensure optimal domain security , compatibility and trustworthiness for your web infrastructure . Here are the key factors for choosing the right SSL certificate: Consider your website and business needs Determine the specific security requirements of your website. Consider factors such as the type of website you have (eCommerce, blog, corporate, enterprise), the level of encryption needed and any compliance requirements (e.g., PCI DSS for online payments). Validation level Decide on the validation level required for your SSL certificate. There are three main types: 1. Domain validation (DV): Offers basic encryption and verifies domain ownership only. 2. Organization validation (OV) : Provides additional validation of the organization's identity along with domain ownership. 3. Extended validation (EV) : Offers the highest level of validation, including rigorous identity verification of the organization, displayed prominently in the browser address bar. Think about brand recognition Choose a trusted Certificate Authority (CA) with a strong reputation and recognition by major web browsers. Certificates from reputable CAs instill confidence in visitors and enhance the credibility of your website. Some providers offer exceptional support and reputation, while others may be more self-service. Compatibility and support Check that your SSL certificate is compatible with all major web browsers and devices to provide a seamless browsing experience for visitors. Additionally, consider the level of customer support provided by the CA, including technical assistance and certificate management tools. Encryption strength Select an SSL certificate with robust encryption algorithms to secure data transmitted between the user's browser and your server. Look for certificates that support strong encryption standards such as SHA-2 and RSA or ECC encryption. Scalability and features Consider the scalability of the SSL certificate to accommodate future growth and additional security features. Look for features such as wildcard certificates for securing subdomains, multi-domain support for securing multiple domains with a single certificate and SNI (Server Name Indication) compatibility for hosting multiple SSL certificates on the same IP address. Price and budget Compare pricing plans from different CAs and choose an SSL certificate that fits within your budget while meeting your security requirements. SSL certificates can range from free to hundreds of dollars annually, and higher validation levels (e.g., EV) or additional features may come at a higher cost. Warranties Higher-tier SSL certificates often come with warranties, offering financial protection in case of certificate-related security breaches or mis-issuances. Best SSL certificate providers FAQ What are the main types of SSL certificates? Domain validated (DV) certificates: Verify domain ownership and provide basic encryption. Organization validated (OV) certificates: Include organization details in the certificate, offering higher validation. Extended validation (EV) certificates: Rigorous validation process, displaying the organization's name in the browser's address bar for increased trust. Wildcard certificates: Secure a main domain and its subdomains with a single certificate. Multi-domain (SAN) certificates: Protect multiple domains with a single certificate. Single and multi-year certificates: Varying validity periods for certificate options. How to choose an SSL certificate? Choose an SSL certificate by considering your website's needs. For basic encryption, a Domain Validated (DV) certificate suffices. For increased trust, opt for an Organization Validated (OV) certificate and for the highest level, choose Extended Validation (EV). Assess the certificate provider's reputation, support and pricing. Ensure compatibility with your server and the level of security required. How do I tell if a website has SSL? You can tell if a website has an SSL certificate by checking the URL in your web browser. Websites with SSL will have URLs that start with "https://" instead of "http://". Additionally, most browsers display a padlock icon in the address bar to indicate that the connection is secure. You can click on the padlock icon to view details about the SSL certificate. What kind of encryption does SSL use? SSL (Secure Sockets Layer) and its successor TLS (Transport Layer Security) use a combination of symmetric and asymmetric encryption algorithms to secure data transmitted over the internet. These include symmetric encryption algorithms like AES (Advanced Encryption Standard) and asymmetric encryption algorithms like RSA (Rivest-Shamir-Adleman) or Elliptic Curve Cryptography (ECC). Symmetric encryption is used for encrypting data, while asymmetric encryption is used for key exchange and authentication. Is TLS better than SSL? TLS (Transport Layer Security) is an updated and more secure version of SSL (Secure Sockets Layer). TLS supersedes SSL and includes improvements in security protocols and encryption algorithms. In practice, TLS is considered better than SSL in terms of security and compatibility with modern web standards. Who needs an SSL certificate? Any website that collects or handles sensitive information from its users should have an SSL certificate. This includes eCommerce platforms, content websites, business pages and membership or subscription-based websites. This protects sensitive information from interception and unauthorized access. Are some SSL certificates better than others? Yes, some SSL certificates are better due to higher validation levels (EV, OV), stronger encryption, reputable CAs and additional features like wildcard support, site seals, and warranties. If you have any questions about your SSL certificate, check with your website builder or platform. What's the role of SSL certification in emerging technologies, such as AI and blockchain? SSL helps secures the movement of data in emerging technologies like AI and blockchain by securing encryption, data integrity and authentication - protecting against cyber threats and ensuring secure, trusted interactions and transactions. It makes the the technologies for everyone to use, from businesses to persnal users. It encourages faster and wider adoption of new technologies too. How do SSL certificates impact website load times and how can performance be optimized? SSL certificates can slightly impact website load times due to the handshake process and encryption overhead. To optimize performance, enable HTTP/2, use modern TLS versions (e.g., TLS 1.3, and implement session resumption to reduce handshake delays. Additionally, optimize server configurations, use lightweight cryptographic algorithms and employ Content Delivery Networks (CDNs) to minimize latency and improve overall site speed. How does an SSL certificate ensure end-to-end encryption while preventing man-in-the-middle attacks? An SSL certificate ensures end-to-end encryption by using public-key cryptography during the TLS handshake. The server shares its public key, verified by a trusted Certificate Authority (CA), allowing the client to encrypt data. Only the server's private key can decrypt it. This prevents man-in-the-middle attacks, as attackers can't forge the server's identity or decrypt intercepted data without the private key, ensuring secure communication between the client and server.

Bring your inspiration to life with a Wix website →   With so many different shades of purple available, these purple website examples show just how powerfully this vibrant hue can shape a memorable and effective online experience. From deep, dramatic plums to soft, calming lavenders, purple offers endless creative possibilities as you begin to create a website . If you're thinking about building your own purple-themed site, you're in the right place. In this collection you’ll find standout designs that demonstrate how color, layout and visual hierarchy come together to create truly inspiring website ideas . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy  drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a gorgeous, professional photography website.  TL;DR: purple website examples "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, Head of Brand Maker at Wix Purple websites stand out for their bold, creative and memorable visual appeal. According to a recent study on color psychology, a pproximately 75% of consumers associate purple with premium quality . Brands targeting high-end markets, like fashion or cosmetics, may consider integrating purple intelligently into their schemes to reflect exclusivity. From deep, rich tones to soft pastel shades, purple can instantly elevate a brand’s personality and user experience.  So whether you are building a website for professional services, modern eCommerce website design or a portfolio website , here's a quick look at how different shades of purple can set the mood for your site. Shade of purple Psychological association Best for Deep/royal purple Luxury, sophistication, creativity, wisdom High-end brands, creative portfolios, educational sites Lavender/lilac Calmness, nostalgia, romance, tranquility Wellness blogs, beauty products, wedding services Violet Spirituality, imagination, mystery, fantasy Artistic sites, spiritual guides, entertainment brands Bright/electric purple Energy, fun, youthfulness, uniqueness Tech startups, event pages, modern fashion brands 9 purple website examples This roundup showcases the best purple website designs to inspire your next project, including a mix of creative, modern and professional designs that all use purple to make an impact. Waggish Writer The SPAcialist Studio Bagaz Copper & Brass Toni Bonini DJV Events Women Techmakers Belfast Jed Donahue Editorial AIAASC 01. Waggish Writer The Waggish Writer  writer portfolio is a fantastic example of a purple-themed design that effectively uses its color palette to create a warm, creative and inviting atmosphere. The chosen shade of purple is soft and whimsical, perfectly aligning with the brand's identity as a supportive and imaginative content writing service.  This shade of purple evokes a sense of calm and creativity, making it appealing to writers and creatives who visit the site. The design integrates this color seamlessly with clean website layout , engaging whimsical visuals and quirky typography , ensuring a cohesive and professional appearance. Key highlights: Soft purple in a range of brightness shades conveys creativity and calmness, resonating with the brand's mission to support writers. Purple is consistently used across the website, from the logo to the background and accents, creating a unified and polished look. The website features playful yet professional imagery and typography, enhancing its appeal and making it memorable for visitors. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Book blog website template 02. The SPAcialist The SPAcialist  website is an excellent example of a purple-themed design that effectively communicates professionalism and sophistication. The chosen shade of purple accents is rich and luxurious, perfectly aligning with the spa and wellness industry's emphasis on elegance and relaxation.  This shade evokes a sense of calm and exclusivity, making it appealing to the target audience of spa and cosmetics professionals. The design integrates this color seamlessly with clean layouts, high-quality imagery and clear calls to action, creating a visually cohesive and user-friendly experience. Key highlights: The deep, luxurious purple conveys sophistication and aligns with the spa industry's focus on relaxation and exclusivity. Purple is consistently used across the website, from headers to accents, ensuring a polished and professional appearance. Features like free resources, clear calls to action and social media integration make the website interactive and valuable for visitors. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Natural cosmetics shop website template 03. Studio Bagaz Studio Bagaz 's website is a stunning example of a purple-themed color-block design that exudes creativity and sophistication. The chosen vibrant shade strikes a perfect balance between elegance and playfulness.  This shade complements the studio's identity as visual storytellers, adding a magical and artistic touch to the overall aesthetic, with purple’s complementary color  pal yellow adding strong accents. The design integrates purple seamlessly with high-quality visuals, clean typography and a minimalist layout, creating a visually cohesive and engaging experience for visitors. Key highlights: The soft yet vibrant purple conveys creativity and elegance, aligning perfectly with the studio's artistic identity. Purple is used consistently across the website, enhancing the brand's visual storytelling and creating a polished look. Clean layout and high-quality imagery allows the purple background to shine in this minimalist design, making the website both modern and user-friendly. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Creative agency website template    04. Copper & Brass The website for Copper & Brass Paper Goods  is a fantastic example of a purple-themed design that exudes elegance and creativity. The chosen shade of purple join pinks and oranges for a rich and luxurious palette for the homepage design , perfectly complementing the brand's focus on high-quality stationery and paper goods.  The design integrates purple seamlessly with clean layouts, high-quality product imagery and clear calls to action, creating a cohesive and delightful user-friendly experience. Key highlights: Luxurious purple tones convey sophistication and align with the brand's premium stationery offerings. Clean and uncluttered layout allows the company messaging to stand out. Features like a newsletter subscription with discounts and clear calls to action enhance user interaction and encourage customer loyalty. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Minimal layout website template You may also be interested in: Luxury website examples Black and white website examples 05. Toni Bonini Toni Bonini 's website is a fantastic example of a purple-themed design that effectively showcases creativity and individuality. The chosen shade of purple is combined with other fun bright shades for a vibrant, playful look, perfectly aligning with the artistic and design-focused nature of the portfolio.  The dominant shades of purple combined with pink, yellow and turquoise add energy and a modern touch, making the website visually engaging and memorable. The design integrates purple seamlessly with clean, grid-based  website layouts  and high-quality visuals, ensuring a professional yet approachable aesthetic. Key highlights: Vibrant and playful purple conveys creativity and modernity, aligning perfectly with the artistic portfolio. Purple is consistently used across the website, creating a unified and polished visual identity. The grid-based design ensures easy navigation, allowing visitors to explore the portfolio effortlessly. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Illustrator website template 06. DJV events The DJV Events website is a great example of a purple-themed design that effectively conveys energy, creativity and professionalism. The chosen shade of purple is bold and vibrant, perfectly aligning with the dynamic and celebratory nature of event planning and entertainment services.  This shade of purple creates a sense of excitement and sophistication, making the website visually engaging and memorable, as well as showcasing the kind of nightlife lighting one would expect from a DJ website. The design integrates purple seamlessly with clean layouts, high-quality visuals and clear service descriptions, ensuring a user-friendly and professional experience. Key highlights: Bold and vibrant purple lights convey energy and excitement, aligning perfectly with the event planning and entertainment theme. Cohesive design, with purple shades used consistently across the website, creating a polished and unified visual identity. Clean and organized design, combined with clear service descriptions, ensures easy navigation and a professional presentation. Feeling inspired? Check out the Wix template behind this purple website:  Template name: DJ website template You may also be interested in: DJ website examples . 07. Women Techmakers Belfast The Women Techmakers Belfast  conference website is a fantastic example of a purple-themed design that effectively conveys empowerment, innovation and community.  Using a deep indigo blue-purple to tint the images on this website for professional women creates a vibrant energy and gives it an engaging look. The design integrates purple seamlessly with clean layouts, modern patterns and high-quality visuals, ensuring a cohesive and user-friendly experience. Key highlights: Interactive elements like event announcements, mailing list sign-ups and links to past conference content enhance user engagement and accessibility. The indigo-purple homepage denotes a polished and unified visual identity, with pretty light green pops of color. Soft, dusky purple conveys creativity, inclusivity and empowerment, aligning perfectly with the mission of the Women Techmakers' program. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Marketing blog website template 08. Jed Donahue Editorial - writing portfolio   Jed Donahue Editorial ’s website is a stellar example of a purple-themed design that effectively combines aesthetics with functionality. Its clean and professional layout is accentuated by a subtle yet impactful use of purple tones, creating a sense of creativity and sophistication. The site’s user-friendly navigation and visually appealing elements, such as high-quality images and testimonials, make it both engaging and informative. Key highlights: The purple color palette is tastefully integrated, exuding professionalism while maintaining a creative background for the black-and-white text in the foreground.   Clear navigation and well-organized sections ensure visitors can easily find information about services, testimonials and contact options. Inclusion of client logos, testimonials and a portfolio of work builds trust and credibility, showcasing expertise in a visually compelling way. Feeling inspired? Check out the Wix template behind this purple website:  Template name: Marketing agency website template Learn more: How to design a logo 09. AIAASC The AIAASC website is a great example of a purple-themed design that effectively communicates professionalism and trustworthiness. The use of purple-blue tones throughout the site conveys a sense of prestige and creativity, aligning perfectly with the organization's mission of enhancing educational quality. The clean layout, combined with visually appealing imagery and concise content, ensures an engaging user experience. Key highlights: Elegantly integrated purple color scheme, creating a cohesive and professional look that reflects the organization's credibility. The website highlights partnerships, accreditation details and news updates, showcasing its authority and commitment to educational excellence. Clear sections and intuitive links make it easy for visitors to explore services, news and partnerships. Feeling inspired? Check out the Wix template behind this purple website:  Template name:   Filmmaker website template   How to create a purple website Feeling inspired to create your own purple website? Wix makes the process smooth and beginner-friendly by simplifying advanced website design with AI website builder features and offering hundreds of fully customizable templates. With intuitive drag-and-drop tools and no-code design features, Wix powers beautiful website design that helps you bring your purple vision to life—quickly and confidently. Choose a template Start with one of Wix’s fully customizable templates designed for any industry. This gives you a solid structure to build on and speeds up the entire design process. Define your palette Pick the shade of purple that best fits your brand—lilac for softness, violet for creativity, plum for luxury or magenta for boldness. Add complementary colors to support your main hue and apply your palette across headings, buttons, accents and branding elements. Customize your layout Use Wix’s intuitive drag-and-drop editor to arrange text, visuals and sections exactly how you want them. No coding required—just place, adjust and refine until your design feels polished. Learn more: How to design a website Add your content Upload your own text, images and media that match your purple aesthetic. Consistency in tone and visuals helps reinforce your brand identity and creates a cohesive experience. Publish your site Once everything looks perfect, hit 'Publish' and your purple website goes live instantly. With Wix, designing and launching a stunning site is simple, fast and flexible. Purple website examples FAQ What does a purple website symbolize? Purple often symbolizes creativity, luxury and ambition. Lighter shades like lavender can create a sense of calm and nostalgia, while deeper shades like violet can feel more sophisticated and mysterious. The meaning depends heavily on the shade and the context in which it's used. Is purple a good color for a website? Yes, purple can be a great choice. It's a versatile color that stands out from more common choices like blue and green. It can help your brand feel unique and memorable, whether you're aiming for a playful, creative or luxurious vibe. What colors go with a purple website? Purple pairs well with many colors. For a clean, modern look, combine it with neutrals like white, gray or black. For a more vibrant and energetic feel, pair it with complementary colors like yellow or green. Analogous colors like blue and pink can create a harmonious and soothing palette. Explore more: website color trends

Want a portfolio that builds itself? Try Wix’s AI Website Builder → To make an animation online portfolio , start by choosing a format that lets your best work shine and tells a clear story about your skills. A strong animation portfolio acts as both a showcase and a pitch, helping studios, clients or schools quickly understand your style, strengths and experience. Whether you’re building your first portfolio or refreshing an existing one, this guide walks you through how to create an animation portfolio website that highlights your strongest projects, presents them professionally and helps you stand out in a competitive field. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: How to create an animation portfolio In this guide, we’ll walk you through how to make an animation portfolio that showcases your strongest work, reflects your creative identity and presents your skills with clarity and confidence. We’ll also cover how to choose the right platform, organize and present your animations and keep your portfolio up to date, along with examples of standout animation portfolios to inspire your own. Feature Why it matters Strong showreel A concise, high-impact showreel gives viewers an instant sense of your style, range and technical ability, helping them quickly assess your work. Curated project selection Featuring only your best and most relevant work keeps your portfolio focused and highlights quality over quantity. Clear project context Short descriptions explain your role, creative process and goals, making your work accessible to non-experts. Clean, easy navigation Simple menus and logical grouping of projects help visitors explore your work without friction. Mobile-friendly design A responsive layout ensures your animations look great and function smoothly across all devices. Ready to get started? Use Wix’s AI website generator  to create your portfolio. How to create an animation portfolio in 8 steps Define your purpose Select your best work Pick a domain and website host Choose a website builder and template Showcase your animation work Introduce yourself Start an online shop (optional) Keep your animation portfolio updated 01. Define your purpose Before you start building your animation portfolio and learning how to open a website ,  you need to research your target employers and projects. What kind of animation style, genre and tone are they looking for? What are their expectations and preferences? How can you align your portfolio with their vision and goals? Getting to know your audience enables you to craft a portfolio that resonates with their needs and interests, boosting your visibility. 02. Select your best work While it may be tempting to include all your work in your professional portfolio , remember that quality is more important than quantity. Focus on what makes you unique and choose your best work that shows a variety of skills and styles. If you can’t decide which clips show your best quality work, make a shortlist and show it to a colleague or mentor who can give you an expert and/or non-biased opinion. Keep these tips in mind as you select your works: Avoid fanart in your portfolio: Fanart can be seen as a way to showcase your admiration for your favorite franchises, but it's not recommended to include in your portfolio. Potential employers or clients are more interested in seeing original content that demonstrates your personal style and creative thinking. Save fanart for social media platforms or personal websites. Look at other animation portfolios for inspiration: If you're struggling with ideas on how to showcase your work, take a look at other animation portfolios online. This can give you an idea of what works well and what doesn't, as well as inspire you to think outside the box in terms of presentation and website layout . 03. Pick a domain and website host Once you have selected your best work, it's time to choose a domain name  and website host. A custom domain gives your portfolio a professional touch and makes it easier for potential clients or employers to find you online. Here’s a simple guide on how to pick a good domain name: Keep it short and easy to remember Avoid numbers or special characters Use your name or company name Utilize keywords related to animation Perform a  domain search  to check for availability For inspiration, use a  domain name creator Learn more about  what is a domain name  and get started with Wix’s  free web hosting . Ensure your website is easily accessible to potential employers or clients as difficulty in accessing your site means they might quickly move on. Choose a hosting website  that excels in supporting animation-heavy sites — speed and capacity for larger files are key. While there are numerous hosting options, such as Wix, aim for one that offers an ad-free environment. Consider your online portfolio as your personal web space, a spot where you stand out without competitors' distractions. Your animation portfolio, therefore, should be a clean showcase of your best work, free from any interruptions. 04. Choose a website builder and template Once you have your domain and hosting sorted, it's time to choose a website builder and portfolio layout . Your portfolio, like your website name, should be uniquely yours so look for a website generator that offers a high level of customization. Among the best website builders for portfolios , Wix is a popular choice for animators due to its user-friendly drag and drop builder  and graphic and web website templates . When selecting a website builder, look for these features: Website template : A clean web design  and carefully curated selection are key to showing off your talents. When selecting a template, look for one that fits your aesthetic and showcases your work in a visually appealing way. Customize the website template to make it unique to your personal brand. Navigation bar: Your website should have easy site navigation , with clear and concise menus that lead visitors to your work. Avoid cluttering your portfolio with too many categories or web pages , as this can make it overwhelming for viewers. Mobile-friendly design: With more and more people accessing websites through their smartphones, it's important to ensure that your animation portfolio is optimized for mobile viewing. You don't want potential employers or clients to miss out on your work because they can't view it correctly on their device. Learn more: What is web design? 05. Showcase your animation work Your animation portfolio should visually stop a viewer in their tracks. If your animation portfolio isn’t eye-catching enough, a client or studio will simply move on to other options. Use these tips to create a visual impression that sums up your animation style. Open with your showreel: Your showreel should be one of the first things people see when visiting your homepage .  A showreel is the best way to showcase a variety of work and skills in a condensed format. You want to ensure that you have more than one style of animation in the demo reel to showcase in your animation portfolio. Organize your work effectively: When organizing your work, consider grouping similar pieces together to create a cohesive flow. Creating collections of storyboards, 2D animation, motion graphics and 3D work will help clients select what they want to see.  This also allows potential employers to see your range of skills and versatility. Use high-quality renderings: For 3D animations, it's important to use high-quality renderings to showcase your work. Opt for high-resolution, well-lit and detailed renderings to highlight your skills. Details like texture, light reflection and shadows not only bring your animations to life but also add depth and realism, captivating viewers and making a memorable impact. Poor quality or grainy images can take away from the overall impact of your animation. Aim for crisp and clear images that accurately represent your work. Wixel offers an image resizer tool to help you make sure your images always look their absolute best. Provide context for each piece: While your animations should speak for themselves, providing context can help viewers understand the purpose or concept behind each piece. This can also give insight into your creative process, problem-solving abilities and attention to detail. Include a brief description or explanation for each animation, highlighting key elements and techniques used. Most clients won’t be animation experts, so keep the technical jargon to a minimum. This can also be a great opportunity to showcase your storytelling abilities by giving a background on the characters or world within the animation. Avoid using flash: Flash isn't supported on many mobile devices, which means your portfolio might not be viewable on a phone, potentially missing out on opportunities. Using Flash may indicate that you are not up on current trends — and employers may suspect that you do not know how to use HTML5, even if you do. 06. Introduce yourself Your animation portfolio should also include an About Me page for your personal brand and bio. This is an opportunity to display your unique personality and interests, as well as any relevant experience or achievements. It’s also important to include contact details like an email address so that anyone who comes across your portfolio online knows how to contact you.  Consider including a professional profile photo and links to your social media accounts or other online platforms where you post your work. This can help potential employers or clients get a better sense of who you are and your style as an animator. 07. Start an online shop (optional) If you're interested in selling your animations online, consider adding an online store made with an online store creator or customizing eCommerce website templates to your portfolio. When you learn how to build an eCommerce site , it not only opens up a new revenue stream but also meets the expectations of modern consumers who value the ease and accessibility of shopping from home. When creating your shop, make sure to: Write product descriptions: For each piece, include a thorough description with the title, medium, size and any other relevant details. You can also write background knowledge or stories behind the creation of each piece. Set up secure payment options: Select a platform that offers secure online payment options so you can accept payments on the go . This will ensure the safety of both you and your customers' data.  Offer shipping and handling information: Be transparent about your shipping and handling process, including estimated delivery times and any additional fees or policies. This will help manage customer expectations and avoid any misunderstandings.  Tip : You can also start a print-on-demand business to help you  make money as an artist . If you’re new to  eCommerce websites , check our guides on  what is eCommerce and eCommerce website costs . 08. Keep your animation portfolio updated Just like with any creative field, it’s important to keep your animation portfolio updated. This will not only allow you to feature your latest work but also show potential employers or clients that you are constantly improving and staying on top of industry trends. Keeping your animation portfolio up-to-date isn't just about adding new work—it's also about refining and improving what's already there. By regularly updating your portfolio, you can make sure it always represents you at your best. Use the following tips: Keep your portfolio fresh : Continually add your new animations to showcase your most impressive work. Let viewers discover your evolving skills and the latest highlights of your animation journey. Remove outdated pieces : As you continue to grow as an animator, you may find that some of your old pieces no longer reflect your current skills and style. It’s important to regularly review and remove these outdated pieces from your portfolio to maintain a cohesive and impressive showcase of your work. Refresh descriptions : As your understanding of a project deepens, it's key to update your descriptions to mirror your current insights accurately. This ensures they truly represent your efforts and thinking. Consider adding fresh insights or stories for a fuller picture of your work. Update contact information : Make sure all your contact details are up-to-date, including any new social media accounts or websites you want to share. This will make it easier for potential clients to reach out to you and stay connected. Get feedback :  Ask for feedback from colleagues, mentors or other animators in your network. Their insights can help you identify areas for improvement and make your portfolio even stronger.  Learn more: Animation portfolios   How to start an animation business   Why you should create an animation portfolio website While social networking platforms like Instagram, Pinterest and Behance are wonderful for exhibiting your work and communicating with an audience, you should still house your animations— whether you’re a working professional or have an animation student portfolio—on a website. Here are some key reasons why you need an online portfolio: Gives you artistic freedom An online art portfolio grants you control over how your work is presented. You can curate and organize your web content in a way that best represents your style. This allows you to feature the diversity of your talent, making it easier for visitors to see the full range of your abilities. Strategies to include diverse styles in an animation portfolio: Showcase versatility by including projects in different animation styles (2D, 3D, traditional, experimental, etc.). Experiment with various art styles, color palettes and animation techniques to showcase range. Include personal projects that explore different genres, moods or visual aesthetics. Demonstrate adaptability by showcasing projects that cater to different audiences or industries. Highlight any awards, recognition or industry exposure received for projects in diverse styles. Maintains an up-to-date presence Your portfolio can be accessed anytime, anywhere—meaning anyone who wants to see your talent can view it at their own convenience. Be sure to regularly update your site with new and improved content, keeping it fresh and relevant. Tips to organize and categorize animation projects in your portfolio: Create clear categories or tags to group similar projects together for easy navigation. Use filters or search functionality to allow viewers to browse projects based on specific criteria. Consider organizing projects chronologically, by theme, by technique or by client/type of work. Prioritize showcasing your best and most relevant projects at the forefront of your portfolio. Demonstrates your identity as an animator Your online portfolio is a representation of you as an animator. It not only showcases your work but also provides insight into your creative process, inspirations and overall artistic identity. By displaying your work and accompanying it with meaningful descriptions or stories, you can connect with viewers on a deeper level. This helps build your personal brand and establishes yourself as a professional in the animator world.  How to incorporate storytelling elements in your animation portfolio: Use narrative descriptions to contextualize each animation project and engage viewers. Demonstrate storytelling skills through sequential art or storyboard examples. Showcase projects that convey emotion, conflict and resolution to demonstrate storytelling capabilities. Consider including personal projects or passion projects that showcase your unique storytelling style. Experiment with different storytelling formats such as short films, animated sequences or motion comics. School admission requirement  If you're an aspiring animator looking to apply to schools, having an online portfolio is a prerequisite  of the admission process.  Schools want to see not only your technical skills, but also your creativity and ability to effectively present your work. An online portfolio is an excellent way to showcase all these elements in one place, making it easier for admissions officers to evaluate your potential as an animator.   Guidelines for showcasing your animation process in a portfolio: Include sketches, storyboards and concept art to demonstrate the creative process. Highlight key stages of animation production such as character design, animation and post-production. Showcase both completed projects and works in progress to demonstrate growth and skill development. Use captions or annotations to provide context and insights into each project. Consider creating a dedicated section or page on your portfolio specifically to showcase your animation process. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a game design portfolio How to make a tattoo portfolio Online animation portfolio examples To get a better idea of what a professional animation portfolio looks like, you should look at animation portfolio examples. Check out these Wix-made portfolio websites and portfolio website templates , designed to motivate and guide you in showcasing your talent effectively. Fee Brandt A visual storyteller, Fee Brandt 's portfolio is designed to let her art take center stage. The About page includes a downloadable resume and logos of past clients, bolstering her credibility and showcasing her experience. Ashley Cheng-Jie Liu Motion artist, Ashley Cheng-Jie Liu , dedicated a page for each project that includes project descriptions, storyboards, character sketches, clips and stills, offering a comprehensive view of Ashely's process and the creativity behind the final piece. This approach not only showcases the breadth of her work but also brings you closer to understanding the  effort behind every project. Hannah Jacobs British animator and illustrator Hannah Jacobs ’ digital frame-by-frame animations are filled with soft textures, mesmerizing color palettes and seamless transitions. Her animation portfolio features a clean grid layout, with each thumbnail leading to an inner project page. The project pages include the animation itself, accompanied by still frames and a few lines of portfolio copy. Yukai Du Award-winning illustrator and animator Yukai Du’s work  is full of vibrant, liquid movements, absorbing us in the swirling and whirling of colorful shapes. Yukai’s portfolio website welcomes visitors with a large animation loop, setting the stage for her unique style. Alongside each of her animations is a short written description and stills or gifs. She allows us a glimpse into her work process by including storyboards, sketches, and early style frames of her work. Rafael Varona Rafael Varona  is an illustrator, animator and art director who’s worked with Google and Snapchat, amongst others. Rafael’s professional portfolio  launches into a softly colored animation loop that takes up the majority of the screen, on top of which he’s placed, in large letters, his name and expertise - a major homepage design trend. What's in an animation portfolio? Including a range of different works can show prospective employers, clients or schools how versatile you are as an animator. An animation portfolio typically includes a selection of your best work, along with some additional elements that help to further highlight your skills and talents. These can include: Character animations Crafting character designs showcases your unique ability to bring imaginative concepts to life through compelling, believable drawings. Including diverse character animations in your portfolio, like walk cycles or facial expressions, highlights your grasp of motion and your talent in animating characters, making them resonate with viewers. This approach not only demonstrates your technical skill but also your capacity to engage and inspire through animation. Environment animations This type of animation can showcase your skills in creating immersive and detailed worlds. It's also an opportunity to demonstrate your attention to detail and ability to create a believable environment. 3D modeling If you have experience in 3D modeling, be sure to include it in your portfolio. This can showcase your technical skills and ability to work with different programs and tools. Concept art and storyboards These elements are critical in the animation industry as they demonstrate your ability to develop and tell a compelling story through visuals. Including these in your portfolio can showcase your creative thinking and planning skills. Collaborative projects If you've worked with others, be sure to include collaborative projects in your portfolio. This not only highlights your teamwork skills but also shows that you can adapt and communicate well with others. If you’re showcasing a clip with collaborators, be sure to include a note explaining what part of the project you were responsible for, clearly credit collaborators and describe their roles in the project. Personal artwork In addition to professional work, including personal projects in your portfolio can showcase your unique style and creative vision. It also demonstrates your passion for animation beyond just a job or school project. How to create an animation portfolio FAQ Do I need a website if I post my work on Instagram? Yes. With a website you have more control of your content's narrative and presentation. It's also an important tool if you want to come up in Google searches. Create and keep your website and Instagram profile updated at the same time. Although they appear to be similar, each serves unique, complementary functions. Learn how to build a great website with these step-by-step website building lessons . Can I create an animation portfolio if I am just starting out? Yes. Even if you are just starting out as an animator, you can still create an impressive portfolio to showcase your skills and creativity. You can include personal projects or school assignments, as well as any freelance work you have done. Remember to regularly update your portfolio as you continue to grow and improve in your craft. How many pieces should I include in my animation portfolio? There is no set rule for the number of pieces you should include in your animation portfolio. However, it's important to remember that quality is more important than quantity. It's better to have a smaller selection of your best work than a large collection of mediocre pieces. Choose a variety of animations that showcase different skills and styles to give viewers a well-rounded view of your abilities. Can I create an animation portfolio for free? Yes, with Wix you can create a portfolio for free and keep it forever. How do I make my animation portfolio stand out? Showcase diverse styles and techniques Include your best, most polished work Demonstrate your storytelling abilities Show character development and expressions Include both 2D and 3D animations if possible Highlight any specialized skills (e.g., motion graphics) Add behind-the-scenes work (sketches, storyboards) Include a brief personal statement or bio Regularly update with new projects Don't be afraid to get creative to really show off your skills and talent. What are common mistakes to avoid with an animation portfolio? Overloading it with content:  Include quality over quantity, focusing on your best work. Lack of storytelling throughout:  Show your process, not just final animations. Inconsistent quality of work:  Ensure all pieces are polished. Unclear roles:  Specify your contributions in team projects. Poor presentation:  Use a clean layout and high-quality renders. Generic style:  Highlight your unique style with personal touches to stand out. What is an animation portfolio? An animation portfolio is a collection of your work that demonstrates your skills, creativity and style as an animator. It’s where potential clients or employers can get a glimpse of your talent and decide whether or not to work with you. It can be in the form of a physical or digital format and should include a variety of animations that display your range of abilities.

Turn your ideas into sales and start selling with Wix print on demand → What if you could turn your creativity into a real business, no inventory, no shipping, just designs people love? With Wix's new Printful native integration, creating custom merch   and building a successful online store has never been easier. Whether you’re figuring out how to make a website  for the first time or looking for a flexible website builder  to power your next idea, Wix gives you the tools you need to succeed. The print on demand (POD) model has taken center stage for creators, entrepreneurs and small businesses, with projections reaching a staggering USD 102.99 billion by 2034, growing at a 26% CAGR, according to Precedence Research . If you’ve been dreaming about how to start a print on demand business , now’s the time to join the wave.  In this guide, we’ll show you exactly how to launch your POD store with Wix, from setting up your storefront to designing products and marketing your brand.  Let’s get started. Start building your free eCommerce website  today with Wix—the ultimate online store creator  to bring your print on demand ideas to life. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today.   TL;DR: how to start a print on demand store with Wix Short on time? Here’s your eight-step game plan for getting your POD business off the ground with Wix’s Printful integration : Step Your goal What to prioritize Define your niche Build a brand that resonates Get specific—broad stores struggle to grow loyal audiences Choose the right products straight from your Wix dashboard Match your audience's interests Browse and select Printful products directly from the Wix dashboard Create your designs (in Wix) Stand out with visuals that sell Design your Printful products within Wix—stay on-brand, niche-focused and print-ready Set pricing and margins Stay profitable and sustainable Calculate your costs, be transparent and aim 30-50% margin Sync products to your store Streamline setup and fulfillment Wix automatically creates your Printful account and syncs your designs in the background Order samples and test quality Build trust before you launch Use samples for content, quality checks and launch teasers Design your storefront Make your brand look professional Use a strong template, add brand visuals and optimize for mobile Launch and market your store Get traffic and sales from day one Use emails, social and Wix's built-in marketing tools to drive conversions "The native Wix + Printful integration makes it incredibly easy for any Wix user to create and launch their own custom product line—no tech headaches, just instant access to Printful’s catalog, instant mockups and seamless store setup, all within the Wix dashboard.” - Chris Victory, head of partnerships at Printful Want full breakdowns, real examples and expert tips? Keep reading. What is print on demand? Print on demand is a fulfillment model that lets you sell custom products like t-shirts, mugs, tote bags or wall art, without ever managing inventory or shipping yourself. When a customer places an order, your POD partner , like Printful, prints the product and ships the item straight to them, under your brand. It’s one of the easiest ways to start selling print on demand products  and build a business around your designs. Print on demand vs. traditional eCommerce Traditional eCommerce business models often require buying inventory in bulk, managing storage and packaging orders yourself. The setup comes with financial risk and operational stress. With POD, every product is made to order, so there’s no need to worry about overstock or upfront costs. It’s a flexible, low-risk model that’s perfect for testing our print on demand business ideas  without heavy investment.  Learn more about eCommerce: What is a print on demand store? What is eCommerce? Ecommerce advantages and disadvantages Types of eCommerce How product, fulfillment and shipping work You create your designs, upload them and ch oose which print on demand products to sell on your Wix site through Printful. It’s a quick, beginner-friendly way to learn how to start an online store  without dealing with the usual logistics. Everything syncs automatically. Once a customer places an order, Printful prints, packages and ships the item under your brand. Orders sync automatically from your Wix dashboard, making fulfillment hands-free. Why POD is perfect for creators and small businesses Whether you’re an artist, influencer or niche brand, POD makes it easier than ever to get started. You can test seasonal designs, run limited drops or launch a full collection without any upfront commitment. It’s also a powerful way to diversify your income and learn how to make money with print on demand , on your terms.  Pro tip: POD is ideal for running low-risk experiments. Want to test a design idea? Launch it, promote it and see how it performs, then double down on what sells. How to start a print on demand store with Wix and Printful Ready to learn how to sell on Wix ? Below, we’ll walk you through how to start a business  by launching your own print on demand store, from niche to start day. Whether your goal is to come up with perfect eCommerce business ideas  or just looking for a low-risk way to break into eCommerce, this step-by-step plan will help you get up and running with Wix and Printful.  Define your niche and audience Choose winning products for your audience Create your designs and prep them for launch Wix + Printful: your POD setup, simplified Set pricing and margins Order samples, quality check Design your Wix storefront Go live and start marketing your store 01. Define your niche and audience The most success ful print on demand companies  don’t try to sell to everyone, they own a niche. Whether it’s for dog lovers, retro gamers or cottage core fans, choosing a focused audience makes your brand more memorable and helps turn one-time shoppers into loyal customers.  Need inspiration? Browse eCommerce website examples , social platforms, forums or Etsy to see what’s trending. You can even explore domain name  options as a creative exercise, some of the best print on demand business names  are rooted in niche culture. Get inspired by eCommerce web design  ideas. 02. Choose winning products for your audience Finding the right products can make or break your POD business. If you're learning how to make a business website , especially for print on demand, your product lineup plays a key role in standing out from the competition. Start by researching what your target audience actually wants—check social media trends, read customer reviews on similar stores and explore marketplaces for inspiration. Look for products that people buy repeatedly or that complement your niche. Test your ideas with small collections or limited runs to gauge interest before expanding. Pay attention to production costs, too, and pick items that keep your profit margins healthy while delivering quality your customers will love. Many of the website design ideas  for POD succeed because they balance originality with products people genuinely want. Look for products that are: Reordered often (e.g. tees, mugs, tote bags) Well-aligned with your niche High enough quality to build brand trust Cost-effective enough to maintain a solid margin Pro tip: Use tools like Google Trends and TikTok Creative Center to stay ahead of style shifts. You can even use AI tools for business  to generate product ideas or optimize designs based on your niche. We’ve always been committed to helping anyone, anywhere create, design and deliver high-quality, unique products that resonate with their audience. By integrating seamlessly with Wix, we’re making it even easier for entrepreneurs to provide delightful experiences for their customers, directly within the platform where they already create and drive their brand experiences. We’re excited to see the amazing designs and products that the Wix community of sellers will create next.” - Chris Victory, head of partnerships at Printful Learn more: How to sell print-on-demand t-shirts 03. Create your designs and prep them for launch You don’t need to be a professional designer to create exceptional products. Use free tools like or hire a freelancer to help bring your vision to life. Just make sure your artwork files meet Printful’s print specs for crisp results. Bold, simple and niche-specific designs tend to perform best. Think slogans, illustrations or graphics that instantly resonate with your target customer. “Think in terms of collections. A strong brand story isn’t just one design, it’s a cohesive set of products people want to keep coming back to.” - Chava Katz, PMM at Wix pages at Wix.com   04. Wix + Printful: your POD setup, simplified This is where things get really simple. To start selling with Printful on Wix takes minutes. The new seamless connection powers your entire online store, from product sync to order fulfillment. Here’s how: Head to the Wix dashboard, click on “Catalog” and “Dropshipping products” Browse Printful's Catalog products from Wix's dashboard Add your designs and create products Sign up to Printful to add the Printful App to your Wix account Once live, orders automatically route to Printful for printing and shipping No manual uploads. No fulfillment headaches. Just more time to focus on business growth . “Together, we’re providing our users a unique and seamless solution that embraces creativity and brand identity while eliminating fulfillment hassles and overhead costs. This empowers users to focus on the growth of their business and maximize their brand footprint all from the Wix platform." - Jill Sherman, head of suppliers hub at Wix 05. Set pricing and margins Most POD sellers aim for 30–50% profit margins , but pricing isn’t just about math—it’s about brand positioning . Consider the quality of your product, the perceived value and what your audience is used to paying. Always factor in base costs, shipping and platform fees. Be sure to account for: Base cost from Printful Shipping and taxes Transaction fees Your desired profit Pro tip: Transparency is also part of the brand experience. Be clear about delivery times and return policies to build trust and reduce friction. 06. Order samples, quality check Always order samples before you launch. Use this opportunity to: Verify the print quality, fit and material Take original product photos or lifestyle shots Share sneak peeks with your email list or social followers Build excitement before launch “Samples aren’t just for quality control—they’re your first marketing asset.  Use them to build trust, create excitement around your brand and show customers exactly what they’re getting.” - Chava Katz, PMM at Wix pages at Wix.com   07. Design your Wix storefront This is where your brand comes to life. Use Wix’s drag-and-drop website builder  to create a storefront that matches your style and tells your story.  Choose from thousands of website templates  including eCommerce website templates Use a logo maker to create perfect branding  Write clear and compelling product descriptions and add FAQs Optimize for mobile Set up  free website hosting  Accept payments Pro tip: Wix SEO helps your store get discovered on Google, while integrated payment and shipping options make checkout smooth for your customers. 08. Go live and start marketing your store Once your site is live, it’s time to let the world know. Wix’s marketing strategies   make it easy to reach your audience and build momentum. Use Wix’s built-in marketing tools to: Create automated email marketing campaigns Offer early bird discounts, seasonal sales and limited-time drops Run ads on Google and social platforms This is where scalability  comes into play: Wix gives you the tools to automate, optimize and expand your reach as your business grows. “Wix and Printful take the heavy lifting out of launching a print on demand business. You can go from idea to online in a matter of hours using built-in tools for design, fulfillment, marketing and growth. It’s a full solution for anyone serious about turning their creativity into a real business.” - Chava Katz, PMM at Wix pages at Wix.com   Why choose Wix + Printful? Pairing Wix with Printful gives you a fully automated way to run your print on demand store without the usual headaches of managing stock or shipping logistics. With Wix and Printful native integration, you can start designing and customizing Printful products directly on Wix. Without leaving Wix's dashboard, you can explore Printful’s extensive Catalog—everything from apparel and accessories to home decor and eco-friendly items.  Each new product syncs directly to your Wix store helping you manage your print on demand store effortlessly. And it also completes with high-quality mockups and detailed descriptions, so your storefront looks polished from the start. When a customer places an order, Printful automatically takes care of printing, packing and shipping, keeping you updated with real-time tracking.  “This integration gives our users a new opportunity to create high-quality products and merchandise customized to their brand, whether they are a yoga studio owner, a chef or a dog trainer.” - Jill Sherman, head of suppliers hub at Wix This seamless workflow means you can focus more on designing products and growing your brand, rather than handling operational tasks. Combined with Wix’s intuitive website builder and powerful marketing tools, Printful makes it easy to scale your store and reach customers around the world without ever holding a single box of inventory yourself. “Partnering with Wix is a natural fit for us, as we’re both dedicated to supporting eCommerce business owners and brand builders who are crafting exceptional shopping experiences.” - Chris Victory, head of partnerships at Printful Examples of print on demand stores created with Wix and Printful Curious how the Wix and Printful integration works in the real world? Below are examples of print on demand stores built using Wix’s website builder and Printful’s fulfillment services. These creators have turned their ideas into sellable products—no inventory or shipping stress required. If you're wondering how to start an online store  like this, these examples are a great place to get inspired. 01. Ballet Papier: a global ballet brand powered by creativity and community What started as a mother-daughter passion project in Barcelona has blossomed into a beloved international brand. Ballet Papier  celebrates the art of dance through original apparel and accessories, featuring hand-drawn illustrations that inspire dancers worldwide. Using Wix and Printful, founders Ámbar Gavilano and Maria Berenice La Placa transformed their creative vision into a thriving eCommerce store. They first launched their site on Wix in 2014 and embraced print on demand in 2020 to adapt to changing market demands. “Wix gave us the flexibility to customize our store’s aesthetic to match our artistic brand,” says Ámbar. “And Printful helped us continue offering high-quality apparel sustainably—without managing inventory.” Ballet Papier now reaches thousands of customers across the globe. The team has expanded their ambassador program, celebrated a 10-year anniversary and built an active community of dancers who connect online and meet at global events. With Wix’s intuitive tools and Printful’s reliable fulfillment, they’ve created more than a store—they’ve built a movement that blends fashion, art and heart. 02. Great Awakening Map: from viral poster to global store Champ Parinya, the creator behind the Great Awakening Map , turned a single visionary infographic into a worldwide phenomenon. After facing censorship challenges with previous platforms, he found a reliable home with Wix and Printful. His store, Awakening 5D Shop, sells everything from his bestselling spiritual map posters to apparel, coasters and yoga mats. “Printful gave me the freedom to live as a digital nomad,” Champ explains. “Everything is automated—orders come in, Printful handles the rest and I can focus on creativity and consciousness.” Since launching with Wix, Champ has reached over 18,000 customers and generated more than $170,000 in revenue. His map has been featured in documentaries and global media and he credits social media, especially Instagram and TikTok, for his store’s viral success. “Print on demand changed my life,” he says. “With Wix and Printful, I’ve escaped the 9-to-5—and helped others do the same.” Maximizing profits with Wix print on demand Running a successful print on demand business goes beyond uploading great designs. To grow sustainably and keep profits healthy, it’s important to be intentional about pricing, shipping strategies and smart ways to scale your store. Here’s how to make the most of your Wix and Printful setup. Smart pricing strategy Set your prices to cover production costs while leaving room for healthy profit margins. Most sellers aim for 30–50% above base cost. Consider creating product bundles or offering limited-edition collections to encourage customers to spend more per order. Seasonal drops or collaborations can add excitement and justify premium pricing. To increase order value and maintain strong margins, consider:  Tactic Why it works Bundles Increase average order value by selling related items together (e.g., t-shirt and tote bag) Limited drops Create urgency and exclusivity—perfect for seasonal or trending designs Collaborations Partner with creators or influencers to tap into new audiences and justify premium pricing Tiered pricing Offer volume discounts to encourage bulk purchases Cutting shipping costs without hurting your margins Shipping can eat into your profits if you’re not careful. Many successful stores offer free shipping once a customer’s cart reaches a certain amount, encouraging larger purchases.  With Printful’s network of fulfillment centers around the world, you can keep delivery times short and costs manageable, which helps build trust and reduces abandoned carts. On the Wix side, you can configure shipping rules and automations that encourage larger purchases. Strategy How it helps Free shipping threshold Offer free shipping above a certain cart value to increase average spend Flat-rate shipping Keeps costs predictable and transparent for shoppers Product bundling Combine multiple items in one shipment to lower fulfillment costs Clear delivery expectations Reduces cart abandonment and builds trust—Wix allows you to display estimated delivery windows during checkout Scaling tips: bundles, upsells and seasonal drops Once your store is live and orders are coming in, focus on sustainable ways to grow. Instead of constantly chasing new customers, increase revenue from existing ones through thoughtful merchandising and marketing. Bundle complementary products  (e.g. matching phone case + hoodie) Offer upsells at checkout  using Wix’s eCommerce features Plan ahead for seasonal moments —holidays, events, trends Test pre-orders  to gauge demand for new ideas before investing Use Wix’s built-in AI tools for business  to automate marketing emails, optimize pricing and personalize recommendations Launching your first print on demand product store checklist Ready to turn your ideas into a fully operating print on demand store? Use this quick checklist to stay organized and make sure you cover every important step before going live. Define your niche Browse Printful's Catalog from Wix's dashboard Choose and design your products Set pricing and test with samples Design and brand your storefront using eCommerce website templates  Launch, start selling and grow Find the perfect name for your brand with our domain name generator  and domain name search  tools. How to start a print on demand store FAQ What is the best way to use print on demand? The best way to use print on demand is to choose a clear niche, design unique products your audience will love and automate fulfillment with a trusted partner like Printful. Combine this with a strong brand and smart marketing to build a loyal customer base. How much money can you make with print on demand? Your earnings depend on your product prices, profit margins and how well you market your store. Many sellers earn a few hundred to several thousand dollars per month. Some scale into full-time income as they grow their audience and product range. Can I do print on demand for free? You can start with low upfront costs since there’s no inventory to buy in advance. However, you’ll need to cover basic expenses like a domain name and marketing. Some tools also have free tiers to help you get started. How do you price print on demand products? Calculate the base cost from your supplier, then add a markup that covers your expenses and leaves you with healthy profit—most aim for 30–50% margins. Also research what similar products sell for to stay competitive. How to start a print on demand business? Pick a niche and audience, create or source your designs, connect your online store to a POD partner like Printful, set up your product catalog and store pages, order samples to check quality and launch with a solid marketing plan. Is a print on demand business profitable? Yes, print on demand can be profitable when you price correctly and market well. Because you don’t buy inventory upfront, the risk is lower compared to traditional retail, making it ideal for testing new ideas. Does anyone make money with print on demand? Thousands of creators and small businesses earn income with print on demand. Success depends on finding the right audience, offering quality products and promoting your store consistently. Does print on demand pay well? Print on demand can provide side income or even grow into a full-time business. Profit margins vary by product type and pricing strategy. Many sellers boost earnings by upselling, bundling products and running promotions. Can I do print on demand with Wix? Absolutely. Wix and Printful native integration make it very easy for you to run a print on demand store directly from your Wix website, with automatic order syncing and fulfillment. Can I sell Printify on Wix? Yes, there are two ways to sell Printify products on Wix.  The first option is to log in to your Printify account a nd integrate it with Wix for streamlined listing and order management.  The second way is to install the Printify app  in the W ix app store. This will let you design Printify products and post them to your online store without ever leaving Wix.  How do I connect a Printful store to Wix? Log in to your Wix dashboard, go to “Catalog” and “Dropshipping products” and start designing your products from Printful's Catalog. Your Printful account will be created automatically and connected to your Wix's store.

Turn your ideas into sales and start selling with Wix eCommerce →   An eCommerce site is much more than a pretty face. Behind the scenes, there are multiple gears, strategies and systems working together to deliver a smooth experience for your customers—from the moment they enter your site to the moment they make a purchase. So, whether you’re starting an online store  from scratch or already have one set up, it’s important to understand the reasons why most eCommerce sites fail. Only then can you avoid making the same mistakes and create a site (and business) that lasts. Get inspired by eCommerce web design ideas. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. 7 main reasons why eCommerce websites fail Without further ado, let’s review the seven reasons why eCommerce sites fail and how to best address them. Slow load times Product pages that leave a lot to be desired Complex checkout processes Poorly planned marketing Bad site design Awful mobile experience Sloppy security 01. Slow load times It’s a given that your eCommerce website should grow with your business. But sometimes the rush to add new product pages, install helpful apps and publish fresh blog content (as examples) creates an unfortunate byproduct: slower-to-load pages. And when it comes to an online store, speed clearly matters. The highest eCommerce conversion rates happen on websites with load times between zero to two seconds, according to Crazyegg . And conversion rates continue to drop by 4.42% with every extra second of load time between zero to five seconds. In other words, the more time you lose to slow-loading pages, the more money you leave on the table. High-traffic periods also tend to exacerbate this issue by putting more strain on your site. It’s therefore evermore important to keep a constant pulse on eCommerce site speed (as well as your eCommerce website optimization ) and proactively address any potential issues before they snowball into bigger, costly problems. How to solve slow load times Use Wix’s Site Speed Dashboard   - This dashboard uses actual user data to provide detailed performance reports. It includes key performance metrics, like Google’s Core Web Vitals (CWV), to help you stay ahead of performance issues. Choose third-party apps wisely: Too many apps may hamper your site’s performance. Only keep the ones that bring your online store—and your customers—the greatest value. Keep it simple : Limit the amount of custom code, special effects, and unnecessary content on your site. Check that elements like videos and animations aren’t bringing load times to a crawl. Avoid GIFs: GIFs that constantly loop and auto-play can be burdensome to your site. Videos are a better replacement, thanks to modern video encoding formats that keep file sizes small. Crunch your images : Large image files are common culprits of slow-loading pages. Compress images prior to uploading them to your store, and use smaller JPG files instead of PNG for your product photos. If you use Wix for eCommerce , you benefit ​from having a platform that automatically resizes your media and converts it into modern image formats, like WebP, for enhanced delivery. 02. Product pages that leave a lot to be desired Products are the star of your online store and as you expand your product and introduce new collections, it can be hard to keep pace. You may choose to cut corners by keeping product descriptions brief, or by copying and pasting descriptions provided by your manufacturers. You may even choose to upload just a single product photo because you never got around to taking more shots of your product. These hasty decisions can come with costly consequences. That’s because nearly half (45%) of all customers  say that high-quality images and detailed product descriptions are crucial for building their trust in a product that’s sold online. Not only are they essential for bridging the gap between online and in-store experiences, but they’re essential for setting the right expectations. On the contrary, a high-performing product page  has the power to prevent returns—currently a $761 billion  problem in retail—due to “item not as described.” If your website’s products pages lack detail, don’t have descriptions, or include blurry images, it’s time to improve them. How to solve poor product pages Offer unique product descriptions : Create custom product descriptions for your site. Use them to answer frequently asked questions about your product (What is it made of? Is it machine-washable? How long will shipping take?) and to help customers visualize your product in the flesh. Take a variety of product photos: Follow product photography  best practices, such as taking photos of your products at multiple angles, using consistent lighting, and playing with the composition. If you offer variations, make sure to provide photos for each variant. Then, be sure to showcase your product photos attractively throughout your online store by following eCommerce merchandising best practices. Make sure your return policy is easy to find : Don’t leave important details, like your returns and exchange policy, up for interpretation. Include a link in an easy-to-find spot so that customers can shop with confidence. (If applicable) Include a sizing chart: For apparel or footwear, consider adding a sizing chart somewhere on your product page to help prevent returns due to incorrect sizing. 03. Complex checkout processes Mastering the checkout process is a common challenge among merchants. Stripe even found that 95% of leading eCommerce sites make five or more basic errors  on their checkout pages, like lacking enough payment options or requiring too many clicks to complete. In fact, if checkout takes more than two minutes to complete, 60% of shoppers will abandon their carts, says Stripe. And if a retailer doesn’t offer a shopper’s preferred payment method, buyers will bail 85% of the time. Take the time to audit your own checkout process. Assess it from your customer’s lens, and correct any inefficiencies that make checkout more complicated than it needs to be. How to solve checkout problems Offer multiple payment options : Accept payment in the form of debit/credit cards, shopping apps (PayPal, Stripe, Square), and digital wallets (Google Pay, Apple Pay). Using Wix Payments, you can offer all these and more from your website in order to accept payments online . Simplify checkout: Consider offering single-page checkout that allows customers to complete their payment without clicking through multiple pages (especially on mobile). Offer one-click checkout for any logged-in clients, while still providing a guest checkout option so that customers aren’t forced to spend time creating an account if they’re in a hurry. Prioritize security : Reduce the risk of payment fraud by finding a solution that invests in security. For instance, Wix maintains the highest level of payment card industry (PCI) compliance to give you peace of mind. Limit data collection: Only collect the data that you need to ship out an order. Don’t ask for too much personal information, like social security numbers or dates of birth, as part of the checkout process.   04. Poorly planned marketing When investigating why most eCommerce businesses fail within 120 days of launch, one study  found that poor online marketing (37%) and a lack of online search visibility (35%) ranked as two of the top reasons. Common causes include: Treating marketing as an afterthought Investing haphazardly (or not at all) in online advertising Neglecting search engine optimization (SEO) (even though nearly half of today’s shopping journeys start on search engines ) Having poor (or no) social media presence Failing to use their email lists to send relevant offers and promotions The harsh reality is that just because you learn how to build an eCommerce website , doesn’t mean customers will come. Rather, it’s crucial for your business to proactively get itself in front of your target audience and establish an eCommerce marketing  strategy that’s thorough, executable and trackable. How to improve your marketing strategy Invest in SEO: Drive organic traffic to your site by investing in a long-term SEO strategy. Weave keywords naturally into your content, and heed other eCommerce SEO  best practices. Did you know: Store owners that take advantage of Wix’s built-in SEO tools see an average of 21% more traffic than those that don’t. Experiment with ads: Develop a pay-per-click (PPC) advertising strategy that entertains a variety of advertising channels: Google, social media, YouTube and others that your target buyers frequent. Get social : Establish a presence on Facebook, Instagram, TikTok, and other channels (though avoid spreading yourself thin over too many channels at once). Test various types of content, while taking the time to naturally engage with followers. Build an email list: Use email to re-engage existing customers or leads. Run cart abandonment campaigns to win back shoppers and to keep your brand top of mind. Leverage content marketing : Publish blog posts, videos, and other content that’s focused on education, not simply sales. Showcase your expertise and demonstrate how your products fit into your customers’ lifestyles. 05. Bad site design In some cases, a site’s design is simply an eyesore. This can be a big problem, given that three in every four consumers judge the credibility of a business by the design of its website, according to research from Stanford University . In other cases, a site may look nice but the ecommerce user experience (UX) needs improvement. So, how can you tell which areas of your site need tweaking? Aside from getting a second opinion, consider using heat mapping and session recording tools to investigate how your users interact with your website, where they bounce, and why they’re not completing a sale. Use the analytics at your disposal, such as Wix Analytics , to further track on-page behaviors and understand how different customer segments engage with your content. How to solve a bad site design Start with a proven template: With Wix for eCommerce, you can choose from more than 500 designer-made templates built with conversion in mind (see best eCommerce website builders  to get started). Simplify your design : Sometimes it's tempting to add every feature available since it's included in your eCommerce website cost . However, this ultimately isn't effective. Make menus simple and create product collections (aka categories) that help shoppers find the right items fast. Keep “add to cart” buttons and product descriptions higher up on a page so users don’t have to scroll to find them. Encourage the next step : Avoid dead-ends by prompting users to advance their shopping journeys. Make sure that calls-to-action (like “buy now”) stand out visually, and sprinkle product recommendations throughout your pages to encourage cross-sells and upsells. Embed a search function: Allow users to easily search your site by typing your product name into a search bar. Emphasize customer service: Prominently display customer service info on your site. Consider whether chatbots or live agents could help improve the customer experience. 06. Awful mobile experience Your mobile site isn’t just a “small version of desktop.” It’s a conversion vehicle of its own. This is especially true at a time when smartphones account for about 73% of all retail site traffic  globally—and mobile devices generate 63% of online shopping orders. Unfortunately, the mobile shopping experience too often gets neglected. Distorted images, messy navigation menus, and hard-to read text are common symptoms of neglect, which tends to happen when a site is hastily created or modified. When looking at your mobile site, make sure it’s clean, easy to navigate, and efficient. Today’s mobile shoppers won’t tolerate friction; the average cart abandonment rate on mobile is around 86% , well above the desktop average of 70%. How to correct a poor mobile experience Streamline the checkout process : Your mobile site should be fast and designed to convert. Emphasize an efficient checkout process. Hide less-important content, such as extra galleries, feeders, and repeaters. Prioritize specific content: Decide on a proper hierarchy for your content, keeping in mind that with such little room on the screen, you need to carefully decide which buttons and messages to show first. Avoid publishing pages that are too dense with content, and be clear about the main call-to-action on each page. Keep your mobile site light : Between compressing your images and limiting special effects (such as animation), take steps to ensure that the mobile experience isn’t laggy for any visitors. Test everything : Just because a website template is mobile responsive doesn’t mean that everything will work perfectly as expected. Take the time to check out the mobile experience from your mobile device(s) and/or the preview mode of Wix’s Editor. Audit your mobile site for any cluttered areas, unclear images, or obscured buttons. Ensure that any major action is achievable with a swipe or tap of a finger. Using your Wix editor, you can customize the mobile experience just as you would the desktop experience. 07. Sloppy website security Unfortunately, shoppers aren’t the only people looking for your online store. Hackers may be lurking close by, looking for vulnerabilities in your site. In fact, the number of ransomware attacks on eCommerce businesses increased by 264% over the past year, amounting to more than 625 million digital assaults. Downtime is the byproduct of ransomware or other data breaches—and it’s costly. Gartner estimates that one minute of downtime causes $5,600 in revenue loss . And, the larger the eCommerce business, the bigger the costs. For Amazon, one minute of downtime is estimated to cost $220,000 in revenue . Needless to say that for more reasons than one, eCommerce website security  should be a top priority—not an afterthought—for your business. Cyberattacks can tarnish multiple aspects of business: your sales, brand trust, organic rankings (i.e., SEO), customer safety and more. How to shore up sloppy security Maintain up-to-date SSL/TLS certificates: This type of encryption is the gold standard to prove that your website is safe to do business with. If you choose a hosted eCommerce solution, like Wix, updated SSL/TLS encryption is built-in. If you build your store yourself, you’ll most likely need to purchase updated certificates. (Hint: If your site has an SSL certificate, it will use the prefix HTTPS instead of HTTP.) Look for enterprise-grade security : When it comes to picking your eCommerce platform or any third-party apps for your site, check that they maintain high security standards. For example, Wix assesses every one of its app partners for security and privacy compliance. And with Wix itself, you benefit from built-in data encryption, anti-fraud protections, around-the-clock monitoring, and rapid response solutions. Only store the data you need: Never store credit card data on your servers except for recurring payments. This reduces the amount of sensitive data that you have in your possession in case of a security breach. Keep an eye on website governance: Limit the number of people who can access your site and your customer data. Award admin rights sparingly. Create backups: Back up your site so that you don’t lose pertinent data or site settings in the event of a breach. Wix site's automatically backup, for example. Explore these eCommerce website examples for inspiration.