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Turn your ideas into a website you love with Wix →   Healthcare marketing is a unique and critical field that bridges the gap between healthcare services and the patients who need them. It involves marketing strategies  and tactics used to attract, inform and retain patients, as well as to promote health services and products. Healthcare marketing, as a type of marketing , is essential for the growth and sustainability of any medical practice or healthcare organization. Create a website with Wix. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Healthcare marketing and the 4P’s Traditionally, marketing strategies are built around the 4 P's: Product, Price, Place and Promotion. In healthcare, this translates to: Product: The health services or products you offer. Price:  The cost for patients or insurers. Place:  Where your services are provided, which could be a physical location or online platforms. Promotion: How you communicate your services to your audience. The healthcare industry has also evolved to include a fifth P – People. This addition emphasizes the importance of understanding and addressing the needs of both patients and healthcare providers in marketing efforts. Healthcare marketing and its evolution Healthcare marketing has undergone significant changes over the years. Primarily it’s shifted from a traditional, product-focused approach to one that is patient-centric, recognizing the importance of the patient's journey and experience. In the past, healthcare marketing was more about promoting the features of medical services or products. Today, it's about understanding and meeting the needs and preferences of patients. This shift is a response to increased competition and the consumerization of healthcare. The term "healthcare consumer" reflects this new focus. Patients are now viewed as informed consumers who have choices and who seek value in their healthcare experiences. They expect convenience, transparency and personalization. Enhancing patient experience is at the heart of modern healthcare marketing. It involves every touchpoint a patient has with your healthcare system—from scheduling appointments to receiving care and follow-up communication. Understanding this evolution is not just about staying relevant with your business; it's about building trust and loyalty with patients who are increasingly taking an active role in their health decisions. 4 strategies for effective healthcare marketing Today, healthcare marketing requires using a blend of traditional approaches and innovative strategies to reach and engage patients effectively. Here are six strategies that can help you as a healthcare provider connect with your audience and enhance your marketing efforts. Build a user friendly health website Embrace marketing automation Focus on digital marketing Encourage reviews and testimonials 01. Build a user friendly website Your website is often the first point of contact between your healthcare service and potential patients. Make sure it's easy to navigate, mobile-friendly and provides all the necessary information a patient might be looking for. Remember to include clear calls to action, such as booking appointments  or contacting your office. Be inspired by these health and wellness websites  before learning how to develop a website.   With more people using smartphones to access information, your website must be mobile-friendly. A mobile-friendly design ensures that your site looks great and functions well on any device. Provide valuable content through your website that educates and informs your audience. This can include blog posts, health guides and FAQs related to your services and specialties. All of this content can help you build up a trustworthy reputation which is crucial for a health related business. Use high-quality images and videos to showcase your facilities, staff and the services you offer. Visuals can help potential patients feel more connected to your healthcare brand before they even step foot in your office. Make sure the images you use are true to your services and facilities.  For healthcare websites, trust also means protecting patient data. Your site should follow privacy regulations like HIPAA when handling personal or health-related information. HIPAA, or the Health Insurance Portability and Accountability Act, is a U.S. law designed to safeguard sensitive patient information. Did you know? Wix is HIPAA compliant.  This makes Wix a secure and reliable option for nurses and other healthcare professionals who handle patient data, so you can create your site with confidence and maintain high privacy standards. 02. Embrace marketing automation Marketing automation  tools can streamline your marketing processes, making it easier to reach out to patients with timely and relevant information. This technology can help manage email campaigns, social media posts and other marketing tasks. Examples might include: Personalizing lead follow up and engagement Paid ad management, including budget limits and ad scheduling AI content creation  Automated social media posting and tracking Automated SEO optimizations, such as updating sitemaps, optimizing pages for speed Marketing automation platforms can help you automate repetitive tasks such as appointment reminders, patient follow-ups and targeted email campaigns. This not only saves time but also ensures consistent communication with your patients. A CRM system  can centralize patient information, allowing for a more personalized approach to patient care and marketing. It helps track interactions, preferences, and history, enabling you to deliver tailored messages and services. Use analytics tools, like Wix Analytics , to measure the effectiveness of your marketing campaigns. These insights can help you understand what's working, what isn't, and where you can improve your strategies. Implement chatbots on your website or social media channels to provide instant responses to common patient inquiries. AI can also help personalize content delivery based on user behavior 03. Focus on digital marketing Use various digital marketing channels  such as search engines, social media platforms and email to promote your services. Digital marketing can mean targeted campaigns that can reach specific demographics and audiences more effectively. Digital marketing is also effective at engaging with patients through personalized communication and by providing valuable content. This could include health tips, news about advancements in medical treatments or updates about your healthcare facility. These can all then be distributed online, via a blog or social media accounts.  To learn more: Social media marketing Email marketing Internet marketing PPC advertising 04. Encourage reviews and testimonials Positive reviews from satisfied patients can greatly enhance your credibility. Encourage patients to leave feedback on various platforms, including your website and social media accounts and respond professionally to both positive and negative reviews. These are also a great way to encourage word of mouth marketing , meaning more repeat and returning customers.  Personalization and healthcare marketing To stand out within the healthcare industry, it's essential to personalize your marketing efforts and actively engage with your patients. Personalization can lead to better patient experiences and increased loyalty. Here are some successful ways you can use personalization: Collect and analyze patient data to understand their preferences and behaviors. Use this information to tailor your communications, services and patient interactions to meet their individual needs. Make sure to follow all laws and regulations concerning the use of patient data in your operating country.  Foster long-term relationships with patients by keeping in touch through personalized emails, birthday greetings and reminders for check-ups or health tips. This shows patients that you care about their well-being beyond the clinic or hospital walls. Implement a patient portal that allows individuals to access their health records, schedule appointments, and communicate with healthcare providers. Portals empower patients and make managing their health more convenient. Encourage feedback from your patients through surveys or comment sections on your website. Use this feedback to improve your services and show patients that their opinions are valued. You can also use positive feedback as part of your use of reviews and testimonials, with each contributors permission of course.  Looking to grow your nutrition practice online? Check out how to create a nutritionist website for a complete guide to building the perfect site.

Turn your ideas into a website you love with Wix → Looking to create a plumbing website? With online searches determining who gets the sale these days, a quality plumbing website is a way to showcase your services and keep your business flowing. This guide explains the step-by-step process to building a website from scratch , and provides insights on why creating a website  for your plumbing business can boost growth and customer satisfaction. In a competitive service industry like plumbing, business owners vying for new clients must differentiate themselves to succeed. This requires strategic marketing, superior service and a solid reputation. Creating a plumbing website can be a powerful tool for helping your plumbing business establish all three.   Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a plumbing website This guide covers how to create a plumbing website. Start by choosing a website builder, registering a domain name and picking a professional template. Customize your design, add essential pages and set up clear navigation. Showcase reviews and testimonials to build credibility, add booking or contact forms and optimize your site with SEO to help local customers find you. Finally, publish your site and promote your plumbing business online through social media and local directories to grow your client base. Step What to do Choose a website builder Pick a website builder that fits your needs and skill level Register a domain name Register a domain name that represents your plumbing business Choose a professional template Select a template designed for service businesses that looks polished Customize your web design Add your branding, colors, images and other design elements Add webpages Create essential pages such as services, about and contact Showcase reviews and testimonials Display customer feedback to build trust with potential clients Set up clear navigation Make it easy for visitors to find information on your site Optimize your plumbing website with SEO Improve search engine visibility with relevant keywords and meta tags Review and publish your site Check for errors, ensure functionality then publish your website Promote your plumbing business online Share your site via social media, ads and local business listings How to make a plumbing website in 10 steps  In the step-by-step guide below, learn how to make a professional website for your plumbing business in ten steps:    Choose a website builder  Register a domain name  Choose a professional template   Customize your web design    Add webpages  Showcase reviews and testimonials   Set up clear navigation  Optimize your plumbing website with SEO  Review and publish your site Promote your plumbing business online  01. Choose a website builder  If you want to launch a new website like a pro , you’ll need the perfect website builder to begin. These days, there are plenty of platforms that use professional templates alongside drag and drop technology to streamline the process of how to build a plumbing website.  For plumbing businesses, using a small business website builder  like Wix is an excellent option. The software offers user-friendly interfaces, a range of customizable templates, and all the necessary tools to efficiently manage your plumbing website.  Learn more : How hard is it to make a website The pros of using a tool like this to make a website for your plumbing business include:  Cost efficiency: It’s important to evaluate the best website platforms and select a plan that aligns with your businesses needs and budget. Website builders offer a less expensive alternative to hiring a professional designer, and usually provide free trials before you commit to premium features. Easy design customization: Your plumbing website needs a sharp design that reflects your services and amplifies your personal branding. From customizable layouts to engaging interactions and imagery, website design  platforms allow you to incorporate professional design elements without the need for code.  Convenient website features: Using a builder that includes an easy-to-use content management system, business solutions and all of the website features  will enable you to build and scale your site with confidence. Learn more about some of the best AI website builders . Website hosting: Website hosting is what delivers your content onto the internet, making it available to users. Many platforms offer quality free web hosting and you should make sure to find one that uses a robust infrastructure that can be relied on for security and speed.  Tip: Wix offers reliable, scalable and free web hosting on every site. You can also learn more about  web hosting costs for your plumber website.   02. Register a domain name  A domain name is the address that you will choose for your website. The domain name you choose should align your plumbing business’s name to amplify online branding and make it easy for potential customers to find you. To establish a strong online presence with your plumbing website, it’s important to register a domain name  that communicates who you are and what you do.  When selecting a domain name for your plumbing business website, follow these best practices: Choose a domain name that reflects your service and is easy to remember . Ensure your domain name is distinctive by including your name or business name.  Keep it simple and avoid using complex or lengthy words. Add relevant keywords such as "plumbing" to improve search engine visibility Use a common Top Level Domain (TLD) extension like ".com," since it's easy to remember and recognize. You can alternatively opt for other TLDs that are popular with small businesses, for example: .biz, .services, .co, .info, .pro, .solutions, or more.  Try a domain name generator  and domain name search  tool to gain inspiration and ideas.  03. Choose a professional template  By allowing you to skip over the foundations of website and development, using a professional template  is a convenient way to get your business online. Pre-designed templates are customizable, letting you add a personalized touch to amplify your brand and make sure it stands out amongst the competition.  Choose a service and maintenance business website template  that looks professional and is goal oriented. The right plumbing website template should include features that put your work at the forefront, with space to highlight a description of your services, before and after photos, and customer testimonials. Consider a template with built-in business tools, too—such as booking and scheduling software, email sign-up forms and social media marketing integrations.   04. Customize your web design   With over one billion live websites  on the internet today, it's important to make sure your plumbing website stands out. That is where customizing your design comes in. Web design is the art of arranging aesthetic and functional elements to map out the look of your website, including its fonts, colors, graphics and more.  Once you’ve selected a template for your plumbing website, it’s time to tailor the design to reflect your business and personal brand:  Add your own logo and slogan Having a logo is an important part of starting a plumbing business , essential for effective branding, building recognition and dominating the market in your industry. On your website, adding your logo to a prominent spot on the homepage will help amplify your site’s branding and foster a familiarity with new visitors.  If you don’t already have one, or need a logo refresh, you can learn how to design a logo from scratch  using a logo maker . These tools generate logo ideas with the help of AI, guiding your process and letting you customize the details to match your brand.  Boost your brand recognition with a catchy plumbing slogan that showcases what makes your services unique. Keep it concise, memorable, and reflective of your core values and unique selling points. Use words that convey trust, quality, and efficiency to resonate with your target audience. Consistently display your slogan across all marketing channels—website, business cards, and advertisements—to strengthen your brand identity and make your business unforgettable. Change the color palette A defined website color scheme will reinforce your brand identity and give visitors a cohesive visual experience. Subtle hues may provide a palette with a professional tone, while vibrant colors can draw attention to specific content and information. If you don’t have brand colors already established, dedicate time to curating a palette that’s harmonious and professional and use it consistently throughout your plumbing website.     Pick a font Just like colors, typography plays a key role in your website’s branding. Choose fonts and styles for your design that reflect your brand’s personality, and be sure to use these consistently when customizing your template.  When building a plumbing website, it’s also important to lookout for fonts that are readable on both desktop and mobile devices. Whether you’re using serifs, sans serifs, scripts or a variety, the most professional fonts look sharp on screen and easily convey information.  Use high-quality images and videos  Images, video and other media are one of the best ways for visitors to visualize your services.  When making a plumbing website, consider including before and after images of past projects, tutorial videos, or photos of you and your team to make your site more engaging. If hiring a professional isn’t an option, using stock images or taking your own photos and videos with your smartphone is a cost-effective alternative.   Whether decorative or informative, your media should be edited for quality and resized to fit perfectly on your website. To simplify this step, tools like an image resizer  or video maker  can assist in preparing and customizing your media assets for seamless publication on the web.   Expert tip from Dafna Rabin, templates design team lead at Wix: " If you have a brand, make sure your website aligns with it. This includes matching your brand colors, properly positioning your logo and making sure your business name is clear and easy to understand. People should immediately recognize your brand and know where they’ve landed when visiting your site." Learn more: What is web design? 5. Add webpages  Now that you’ve started customizing your template, it’s time to create individual web pages  and add them to your plumbing website. When considering what to include, think about key features and content on your site and map out the pages you need accordingly.  A successful plumbing website should include the following pages:  Homepage  Your homepage  is the first page visitors will see when they arrive at your website. It should be designed effectively to communicate what your business is, including the services you offer, your business’s location, and effectively encourage and direct potential customers to use or sign up for your services.  A homepage will usually include these elements and more:  Your logo and business name  Captivating images Descriptive headlines An organized navigation menu Compelling calls-to-action  A website footer with contact details      About Page  An About Page is the place to give visitors to your plumbing website more information about you and your team. To begin, ensure that your About Page expands on essential business details, including professional bios and contact details, accompanied by headshots of you and your team.   Visitors who click on your About Page will want to know what makes your plumbing business unique, so include content that can distinguish yours from the completion. For example, you can tell the story of how your plumbing services started, describe your approach to customer service and display any notable awards that will help your business stand out online.  Services and bookings pag​​e   Potential customers need to know exactly what services your plumbing business provides, whether it's a comprehensive range of plumbing and drain cleaning solutions or a narrower focus on a few specific services. To effectively showcase what you offer, consider creating a dedicated services page on your plumbing website.  Here, you can provide potential customers with detailed information about the specific services you specialize in. Be sure to include relevant pricing information, as well as any certificates or qualifications that add credibility to your business. The services you list on your plumbing website may include:  Emergency plumbing services  Routine plumbing maintenance and repairs  Drain cleaning and unclogging  Water heating services  Pipe repair and replacement  Sewer line services  Gas line services  Inspections  Water treatment  Backflow prevention  Leak detection  Sump pump  Integrating a scheduling software  onto your service page can significantly improve conversion rates by allowing customers to conveniently schedule and pay for appointments directly from your site. Booking tools streamline the process by enabling you to manage your calendar from a centralized dashboard and  send appointment reminders to clients. By consolidating the customer journey and minimizing back-and-forth communication, you enhance customer satisfaction and foster business growth. Contact page   Effective communication lies at the core of strong customer service and business growth. An easy-to-find contact page will encourage visitors to reach out when they want more information or have questions about your plumbing services.  Your contact page should list effective ways for customers to get in touch, such as contact numbers, a business email, social media links and more. You can also use an online form builder  to incorporate a contact form, allowing potential clients to inquire about your plumbing services directly from your website.  06. Showcase client testimonials   In a service industry like plumbing, customer satisfaction and trust is paramount. Testimonials written by satisfied customers serve as a powerful tool to reaffirm your business’s worth and credibility online. By placing these strategically on your plumbing website, success stories can help sell your services and encourage new visitors to inquire.  There are different ways small business owners can collect testimonials. One approach is to ask previous clients to share their positive experience in the form of a quote. Another effective way is to send a follow-up form to a customer’s email after completing a service, asking for their feedback.  You can place testimonials on a dedicated page of your site, but they are also a great element to showcase on your website’s homepage, About page or Services page. According to Charlotte Merle, the content manager of Trusted Shops : " By allowing your customers to share their opinions, you promote their engagement and loyalty to your brand." 07. Set up clear website navigation   Website navigation greatly influences traffic, conversions and bounce rates, as well as impacting the user experience for visitors.  Using strategic links and a website menu to guide visitors to various pages, your site’s navigation should be organized to facilitate a clear user journey. User-friendly navigation will help potential customers find the webpages and information they need without frustration. A well-organized navigation setup, consisting of strategic links and a user-friendly menu, guides visitors to different pages, making it easier for them to find the information they need without frustration. A website menu is at the heart of navigation. It consists of a series of linked items that help visitors journey through different sections of the site. The best navigation tips  for creating a plumbing website menu include:  Prioritize and limit the most important items to display on your menu  Develop a map of your web pages and outline a hierarchy, so you understand which ones need to linked together  Label your menu with clear page titles  Link your logo back to your homepage so visitors can reach it at any time 08.  Optimize your plumbing website for SEO Search Engine Optimization (SEO) means optimizing your content so that it has a better chance to rank on Google. With basic SEO practices you can learn how to optimize your web content  for search engines, which is an impactful way to attract organic traffic to your plumbing website.  To start off, try some of these foundational SEO strategies when you make a website for your plumbing business:  Do keyword research : By finding the terms and phrases your target audience uses on Google, keyword research is a way to discover relevant keywords for your website content. With the right tools you can research high-volume keywords like “residential plumbing” or “emergency plumber.” You should also use local SEO keywords to improve your visibility in local search.   On-page SEO: Clear website copy and meta descriptions that utilize targeted keywords communicate the essence of your content to search engines, influencing what’s displayed on results pages. This approach not only improves your click-through-rate but also serves as a positive signal to Google, indicating the relevance and quality of your content.  Image SEO: Optimize your images with descriptive alt tags, which tell search engines what the images include. Be sure to use correct image sizes, too—large images may take longer to load, a signal to Google of slow website performance.   Register for Google Business:  A Google Business Profile conveniently provides searchers with information about your plumbing business, such as location, hours of operation, reviews and more. Some website builders like Wix integrate Google My Business  features like this directly onto your editor’s dashboard, making it easy to create and manage your profile.   Keep track of performance : One way to constantly improve your site’s SEO is by monitoring performance insights and SEO tracking. Whether these tools are built-in to your website builder or you use integrations like Google Search Console, they can identify quick improvements and guide the effectiveness of your SEO strategy.  Expert tip from Rebecca Tomasis, blog SEO team lead at Wix : " The higher you rank in search, and the more keywords you rank for—the greater your visibility, traffic and potential for conversions or sales." 09. Review and publish your plumbing website Before you press that "publish" button and share your plumbing website with the world, make sure you review and evaluate its content, design and functionality. Our website launch checklist  is the perfect tool to ensure you’ve covered everything. Taking the time to do the following will lead to a more polished online presence: Seek feedback from users: Send a preview of the site to people you trust for feedback on its user experience. Get feedback on various aspects of the website, including: visual appeal, ease of navigation, speed, media glitches and grammatical errors.   Make sure your site is mobile friendly:  Individuals searching for plumbing services are most likely doing it from a smartphone, so it's more important than ever to have an outstanding mobile website. Even if you use a platform like Wix, which has automated adaptive design technology, you should still   review the size and arrangement of your mobile website before publishing.    Fun fact: Mobile traffic witnessed a growth of 75% from 2015 to 2024 .  Perform a web accessibility audit: A web accessibility  audit can pinpoint accessibility issues and guide you on how to improve them. To make a site that’s inclusive and user-friendly, some of the best web accessibility practices involve using high contrasting colors, selecting readable fonts and font sizes and adding alt text to your images.  10. Promote your plumbing website Now that your plumbing website is live, it's time to promote it and highlight the value of your services. While traditional marketing, such as local networking and partnerships, is definitely beneficial for a small business, ​​a robust online presence is crucial for driving website traffic , engaging new customers and growing your business. Implementing the following online marketing advertising strategies can draw attention to your website and increase conversions:  Start a blog: Starting a blog  is a great way   to build your online presence and increase engagement with your site. Choose topics that demonstrate your expertise, such as plumbing maintenance and DIY tips. With a blog, you’ll provide regular and fresh content on your website while giving your SEO efforts a boost.  Paid advertising : While organic marketing methods are cost effective, paid advertising may yield more significant results. You can drive targeted traffic to your plumbing website using various channels and formats, including search ads, sponsored social media posts, and website advertising.  Social media engagement:  An active social media presence may seem unusual for a plumbing business, but it could be a great way to actively engage your community. Whether it's Instagram Reels, YouTube Videos or Facebook Ads, regularly posting content such as plumbing tips or customer reviews on social media is one of the most effective ways to build the reputation of your business.  Email marketing:  Email marketing is a great tool for maintaining long-term customer relationships and loyalty. By using an email marketing  integration, you can build your list of contacts and send out targeted campaigns to update customers and share special promotions.  Learn more: How to make money from a website   What is a plumbing website and why do I need one for my business?  A plumbing website is a type of website  designed for small businesses offering a variety of plumbing services. By amplifying your business’s online visibility, a professional plumbing website can attract new audiences and increase conversions. It’s an opportunity to not only differentiate your services but also build trust with loyal customers.  In today’s digital age, customers tend to search online  for local plumbers rather than relying on recommendations. That’s why having a digital presence, specifically a website, is an essential part of how to start a business .   If you're new to starting a plumbing business, check out our comprehensive guide on how to create a plumbing business plan .    Tips for your plumbing website  We’ve already given you the foundational steps for how to plan your website . For an extra boost, keep in mind the following tips for a successful web presence:   Maintain your website  after publishing by making sure your content is up-to-date and relevant, and check website performance for a smooth user experience.   Make yourself approachable  by using friendly, engaging and informative website copy in a tone that resonates with your audience.  Make sure visitors can get in touch with you.  On top of having a dedicated contact page, it’s a great idea to display contact details in the footer of every web page.  Include FAQs  to provide visitors with quick answers to common questions. This can be done with a dedicated FAQ webpage or by adding them to your About or Services page.   Incorporate Live Chat  to offer real-time, personalized customer service. 79% of businesses implementing live chat gain a positive revenue impact  by allowing direct communication with potential customers.  Need inspiration? Check out the best plumbing website examples . Examples of plumbing websites   Check out these plumbing websites built on Wix for inspiration as you create a site of your own:   Bates Plumbing  With 30+ years of experience, Bates Plumbing  boasts an impressive track record in the plumbing industry. The photographs on their site effectively showcase their core value of prioritizing excellent customer service. This plumbing website uses a well-structured homepage that outlines their services and uses engaging illustrations to encourage visitors to explore their site. West Coast Plumbing  The website for West Coast Plumbing  presents a sleek and modern design, using a readable font, uncluttered navigation and contrasting colors for a user-centric interface. Underscoring their dedication to customer service, the homepage showcases a section dedicated to listing the core values of the business, with a promise to provide detailed and affordable plumbing services.   Johnson Bros Plumbing    Johnson Bros Plumbing ’s website shines with thoughtful design, using imagery that tells a visual story for first-time visitors. The homepage makes a strong first impression, introducing the company by highlighting 17 years of plumbing experience while clearly showcasing their services and team. Plumbing Gurus  On top of having an eye-catching brand name, Plumbing Gurus  effectively leverages the experiences of past clients to build their reputation. By prominently displaying a dedicated section for testimonials on their homepage, Plumbing Gurus enables new visitors to establish trust right from the start. Why trust Wix’s experts? This article was created by Wix’s in-house team, with years of experience helping people build and grow successful websites. Every tip, template recommendation and example comes from real Wix projects, designed to help you launch a website that looks professional, functions smoothly and supports your long-term goals. We’ve guided millions of creators, entrepreneurs and business owners in bringing their ideas online. Our team stays on top of the latest trends in website design, user experience and SEO, so the advice you get is practical, actionable and proven to work in real-world projects. Consider this blog your trusted resource for every step of your website journey, from creating your first page to growing a site that reaches your audience and evolves with your goals. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make an interior design website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a cleaning website How to make a plumbing website FAQ Do I need a website for my plumbing business? Absolutely! Most homeowners start their search for plumbing services online, so having a professional website makes it easy for them to find you. It builds trust, showcases your expertise, and allows customers to quickly request quotes or schedule appointments without having to call around. How much does a plumbing website cost? The cost depends on how you approach it. DIY platforms like Wix start around $16–$45 per month and give you everything you need to get online fast. Hiring a designer can range from $500 to $5,000 depending on customization. Fully custom-built websites for larger plumbing companies can exceed $10,000, especially if you need advanced booking systems or integrations. What pages should my plumbing website include? Start by using local keywords like “emergency plumber near me” or “best plumbing services in [city].” Add descriptive alt text for images, write clear meta titles and descriptions, and organize content so it’s easy for search engines to understand. Regular updates, blog posts and helpful guides can also improve your search visibility.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Web design portfolio examples show how successful designers present their work, structure their content and use an online portfolio  to attract clients. If you’re building or refining your own online portfolio, reviewing real-world best portfolio websites can help you understand what works and why. Below, we break down standout web design portfolios and highlight the elements that make them effective, so you can confidently create a website that reflects your skills, your brand and the value you bring to clients. New to the web design world? Learn how to start a website with this easy guide. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: web design portfolio examples We’ve handpicked these inspiring web design portfolio examples that really know how to show off creativity and skill while keeping things clear and easy to use. These portfolios prove that great design isn’t just about flashy visuals. It's about making a connection with visitors and showing your unique style in a way that feels welcoming. From smooth navigation to personal touches, each example offers fresh ideas to help you build a portfolio that stands out and gets noticed. Key features that make web design portfolios work so well Feature Why it matters Striking visuals Captures attention quickly through strong visuals, animation and subtle microinteractions that enhance usability Easy navigation Makes it simple to browse projects and find details Designer personality Highlights your unique style and creative identity Portfolio presentation Shows your work through galleries, categories or project pages Strong branding Builds trust and makes your portfolio memorable Learn more: Why do I need a portfolio? 10 web design portfolio examples No matter how many client sites you may have worked on, sometimes creating a site for yourself can feel like the hardest job of all. Not sure where to get started? These web design portfolio examples will help get your creative juices flowing. Olya Black AST & Partners Zhoosh Web Design + Branding Vision Marketing Hausman Graphics Digital Edge DA Creative Simple Sweet Sites Sophie Westfall Perwixt Web Design 01. Olya Black Olya Black’s web design portfolio excels in its simplicity. The minimalist menu is easy to read, and the clean gallery layout only shows two examples per row to help visitors focus. "Another nice touch: when you hover over an image, it magnifies, communicating to visitors that they can click to learn more. Doing so opens a lightbox that features a screen recording of the entire site. Did you know? Wix's AI website builder  and portfolio tools can simplify your work. Get a custom-designed portfolio, then bulk-upload and organize your images in just a few clicks. 02. AST & Partners The black background of the AST & Partners portfolio adds drama and allows the site screenshots to shine. Another highlight is the scrolling effect, which fills the laptop and phone with work sample images, as text floats into view on the right. This unconventional design choice shows clients who want a unique website that AST & Partners will deliver. 03. Zhoosh Web + Branding Zhoosh Web + Branding masters an important element of portfolio websites : white space. By using white space (or in this case, beige space), Zhoosh Creative draws attention to portfolio elements, like services, team members and testimonials. Another noteworthy aspect is their adept use of animation. The letters in the main header function as windows to a mesmerizing video of moving water, enticing viewers to linger longer than expected. Beneath it, a 3D visual of a laptop reveals a screen recording of their latest project. 04. Vision Marketing Animation is the name of the game for Vision Marketing’s website design portfolio , which shows a video of the team in action above the fold. Thanks to translucent overlay and simple text, this background video is effective rather than distracting. 05. Hausman Graphics This web designer portfolio example from Hausman Graphics demonstrates how to create an effective call-to-action button. The “Start a Project” button at the top of the page stands out thanks to the contrast of its white face against the black background. The arrow emphasizes that this button will help potential clients move their project along. 06. Digital Edge Digital Edge wows with this website design portfolio example thanks to the video of clouds rolling in on a mountainscape, which emphasizes the headline’s reference to a “digital landscape.” The italicized font matches the motion of the clouds for further parallelism. 07. DA Creative DA Creative makes each entry to their web design portfolio stand out by displaying them in non-uniform tiles. One example takes up a third of the width of the page, while the other takes up the remaining two thirds of the width. This unconventional layout allows DA Creative to show off the breadth of their portfolio while highlighting their best work. 08. Simple Sweet Sites True to its name, Simple Sweet Sites takes a no-nonsense approach to their portfolio design. Instead of previewing these projects with images, the web designer lists all client names in buttons that link to live client websites. When you hover over the buttons, they turn a blue-green color that contrasts against the gray, clearly indicating their clickability. If you’ve also worked with dozens of clients and are pressed for time, this layout could be an efficient solution for showing off your work. 09. Sophie Westfall Sophie Westfall 's portfolio nails that elusive balance between personality and professionalism. From the moment you land on the homepage, you're greeted with a clean, type-led design that feels modern without trying too hard. The choice of fonts, paired with vibrant website color schemes and soft animation, creates a sophisticated yet approachable vibe—ideal for a brand designer looking to connect with creative clients. Her case studies are especially strong. Each project is framed as a visual story, not just a list of deliverables. She shows the why behind her work, not just the what—and that’s exactly what makes a portfolio stand out in a sea of pretty pictures. Add to that: crisp copy, thoughtful white space and a site structure that makes exploring feel effortless. This is a masterclass in designing for clarity and emotional connection. 10. Perwixt Web Design This site takes a bold, expressive approach—and totally owns it. Perwixt Web Design doesn’t shy away from making a strong visual statement. The homepage hits you with full-screen visuals, confident typography and dynamic transitions that reflect the brand’s experimental design ethos. The studio positions itself as a creative force, and everything from the scroll behavior to the dark mode aesthetic reinforces that identity. But what makes it work is that the visuals never overpower the messaging. Each project is showcased with sharp images and short, punchy descriptions that let the work speak for itself. There’s a clear creative direction throughout, with just enough interactivity to keep users engaged without feeling overwhelmed. It’s the kind of portfolio that not only shows off design skill—but makes you feel it. What to include on your web design portfolio Here are some of the things you should include on your web design portfolio website. These elements apply across many types of projects, whether you’re showcasing eCommerce sites, corporate websites, nonprofit initiatives, educational platforms, event pages or personal brand work: Homepage: The homepage is the first thing potential clients will see, so it's important to make a good impression. The homepage should include a brief introduction about you and your work, as well as a selection of your best projects. About page: The about page should give potential clients a more detailed overview of your skills, experience and personality. This is a good place to share your story and what motivates you as a web designer. Portfolio: The portfolio is the heart of your website, so it's important to make sure it's well-curated and visually appealing. Your online portfolio should include a selection of your best work, with clear and concise descriptions of each project. Work samples:  Share screenshots of your best work or link directly to the sites you’ve designed. Testimonials: Share testimonials from happy clients, whether in the form of quotes, star ratings, social posts or other user-generated content, to boost your credibility. Contact page: The contact page should include your contact information, such as your email address, phone number and social media profiles. You can also create an online form  so that visitors don’t need to navigate away from your portfolio to get in touch. Calls to action:  Place CTAs throughout your portfolio to encourage prospective clients to contact you, book a consultation, sign up for your newsletter or achieve any other goal you have in mind. In addition to these essential elements, you may also want to consider including the following on your web design portfolio website: Blog: Starting a blog is a great way to share your thoughts and ideas about web design, as well as to showcase new projects you're working on. Case studies: Explain what challenges clients were facing before they hired you, how you solved their problems and what kind of results you helped them achieve. By demonstrating your process with wireframes, mockups or idea notes, you can add a more personal and compelling touch to your case studies. Skills: List your skills and experience so potential clients can see what you're capable of. Awards and recognition: If you've won any awards or been recognized for your work, be sure to mention them on your website. Social media links: Include links to your social media profiles so potential clients can connect with you and see more of your work. Learn more: How to start a web design business How to make a great web design portfolio A great web design portfolio is one that showcases your skills, experience and creativity in a way that is visually appealing and easy to navigate. Here are some tips for creating a great web design portfolio: Select your best work. When selecting projects to include in your portfolio, choose projects that are the most representative of your skills and experience. Make sure the projects are well-designed and visually appealing. Write clear and concise descriptions. For each project, be sure to write a clear and concise description that highlights your role in the project and the results you achieved. Use high-quality images and videos. Images and videos can be a great way to showcase your work and make your portfolio more visually appealing. Be sure to use high-quality images and videos that are relevant to your projects. Make it mobile-friendly. More and more people are viewing websites on mobile devices, so it's important to make sure your portfolio is mobile-friendly. This means ensuring that the text and images are easy to read on smaller screens. Use high-quality images and videos. Images and videos can be a great way to showcase your work and make your portfolio more visually appealing. Be sure to use great images and videos that are relevant to your projects. Get feedback. Once you've created your portfolio, ask friends, family and colleagues for feedback. This will help you identify any areas that need improvement. Learn more: What is a portfolio? Web design portfolios FAQ How do I create a web designer portfolio? While learning how to make a portfolio from scratch may seem like a good way to showcase your capabilities, it can actually take time away from working on client projects. Consider starting with a portfolio template , then customizing it to fit your brand. You’ll save a ton of time, and the best templates will help to showcase your work in a professional, yet creative way. Note: If you use Wix, you can adjust the template’s code with Velo to really make it your own or use Wix Studio for a more advanced web creation process. Do web designers need a portfolio? Whether you currently design websites in-house or as a freelancer, you need a professional portfolio to: Showcase your work to potential clients and employers Communicate your skillset Keep an archive of past work Offer clients inspiration for their projects Tell people how to get in touch with you The bottom line: Having a website design portfolio is a must for anyone in the field. What is a web design portfolio vs a web developer portfolio? A web designer's portfolio showcases visual and user interface skills, emphasizing aesthetics, layout and design principles. In contrast, a web developer's portfolio focuses on coding proficiency, functionality and technical expertise, highlighting projects with robust back-end development. Both portfolios should reflect a strong understanding of client needs, problem-solving and successful project outcomes for their respective roles in making a website. How often should I update my web design portfolio? Update your web design portfolio every 6–12 months or after completing significant projects. Regular updates showcase growth, keep content relevant and ensure alignment with current design trends and job market demands. Should I add a blog or resources section to attract more visitors? Yes, adding a blog or resources section can attract more visitors by showcasing expertise, improving SEO, and providing value to potential clients or employers. Share industry insights, design tips or case studies to establish authority. Check the content aligns with your portfolio's purpose and complements your professional brand. Should I include links to my social media or design community profiles? Yes, include links to relevant social media or design community profiles, like LinkedIn, to showcase additional work, network and to help you engage with the design community. Should I include projects that were team collaborations and how do I credit my contributions? Yes, include team collaboration projects to demonstrate your ability to work in a team. Clearly credit your contributions by specifying your role, tasks and impact. Highlight how your input influenced the project's success while acknowledging the collective effort.

Ready to let your work shine? Build your portfolio →  Before creating your own portfolio website , check out this selection of the best portfolio websites, all made with Wix's portfolio maker . Seeing how others present their work can help you figure out what makes you unique and how to bring that into your website design. Build a website with Wix. TL;DR: best portfolio websites Learning how to start a website for your portfolio website ? Th is curated list of standout portfolios shows how creatives, from illustrators to UX designers, highlight their work, tell their stories and build credibility. These examples offer ideas for layout, visuals and content strategy to help your site work as hard as you do. A great portfolio keeps your best work front and center, uses clear navigation and concise project descriptions, and adds personal touches to stand out. Include calls to action, results or testimonials to turn your site into a client magnet. The goal is simple: tell your story, show your style and make it easy for the right opportunities to find you. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. Best portfolio website examples Alina Fomin (illustrator and animator) Sophie Westfall (UX) Steve Wolf Designs (graphic design and branding studio) Kristina Smolyar (model)   Chipie Designs (branding design studio) Lindsey Brooke Design (interior design) Studio Bagaz' (branding and production) David Milan (art director) By Experience (design agency) Aling Wen (photographer) Anna Leovy (artist and illustrator) Reut Chen (textile designer) Lena Steinkühler (graphic designer) Mathias Holmberg (architectural design) T Sakhi (interior designers) Studio Burge Nur Saltik (industrial designer) Rafael Varona (animator) Color Drunk (interior design) Pedro Campos (oil paintings) Shinyoung Kim (animator and illustrator) Learn  how to make a portfolio . 01. Illustration and animation portfolio: Alina Fomin True to her belief that "great visual storytelling combined with engaging content makes miracles," illustrator and animator Alina Fomin uses her portfolio to deliver an immersive experience. Right from the first page, you can see her ingenuity; Alina uses elegant animations and well-placed text to guide you through her work. She incorporates multiple design features across her site, including hover effects and creative illustrations. She also arranges her work samples into staggered columns to add even more depth and movement. You’ll find yourself scrolling through the entire site, getting lost in the stunning array of artwork. 02. UI/UX design portfolio: Sophie Westfall Specializing in branding and UI/UX design, Sophie Westfall 's UX portfolio website example certainly demonstrates her skills in both areas. She’s crafted a well-defined visual language when planning how to create a website as her career portfolio, made up of bright colors, geometric shapes, illustrations and animation. In addition, subtle touches like an interactive feature image exude personality and wit. Take note of the comic microcopy, particularly at the bottom of her site, offering a fresh take on the usual social bar icons. "Honestly too gen z not to post on TikTok but also too much of a perfectionist to post consistently," she writes about her TikTok profile. 03. Graphic design portfolio: Steve Wolf Designs With the super sharp high-quality visuals on Steve Wolf ’s design portfolio website, it almost feels like you can reach out and grab the products photographed in this type of website . The organized grid layout and screen-to-screen visuals put the emphasis on the works themselves. A discreet hover effect on each image reveals the name of the project, while keeping text to a minimum. To make a portfolio in a similar style, head over to this template . You can add your own works and adjust the design to express your style. You'll also find plenty best portfolio layouts and portfolio website templates as examples on which you can base your design. 04. Modeling portfolio: Kristina Smolyar Kristina Smolyar ’s online modeling portfolio shows us the power of incorporating video effects into a website. This personal web page uses neutral tones and soft imagery on the homepage to showcase Smolyar’s stunning work. However, visitor’s will notice a bold strip at the bottom of the page that breaks this natural, angelic vibe. A picture of Smolyar wearing a white and yellow shirt on a red couch that’s overlaid with a contact form provides contrast in color and style, an effective way to grab visitors’ attention. Despite the fact that this model portfolio example  is only one page, the use of video in both the top strip and the middle of the page is used to convey Smolyar’s brand image and modeling style, and allows you to feel a more personal connection to her. Learn more: How to make a fashion portfolio How to make a modeling portfolio 05. Graphic design agency portfolio: Chipie Designs If there's one thing designer Claudia del Castillo did well in creating the portfolio for her firm, Chipie Designs (and we would argue there are plenty of things), it's her attention to detail. By infusing the firm's signature cyan-green across the site, down to the interactive hover effects, she crafts a cohesive visual narrative that both delights and informs. The structure of the graphic design portfolio example is user-centric; each work sample serves as a portal to a more detailed case study, offering insight into Chipie Designs' contributions and project outcomes. Moreover, the use of dropdown menus is a strategic choice for seamless site navigation, allowing visitors to effortlessly delve into the portfolio or select a specific client's case study. This intuitive design choice underscores the firm's dedication to a superior user experience, showcasing how functional elements can align perfectly with aesthetic presentation. 06. Interior design portfolio: Lindsey Brooke Design Lindsey Brooke Design’s portfolio website is a beautiful reflection of the studio’s timeless and curated aesthetic. The clean, spacious layout highlights each project with high-quality imagery, letting the work speak for itself. A neutral color palette and elegant typography create a calming, sophisticated feel, while the intuitive navigation makes it easy to explore the studio’s thoughtfully designed spaces. This site is a perfect example of how simplicity and elegance can leave a lasting impression. 07. Graphic design studio portfolio: Studio Bagaz’ Graphic design brand Studio Bagaz ’ is all about crisp aesthetics when it comes to their professional portfolio website. This sophisticated simplicity also applies to their website navigation, thanks to the organized structure of their site. Visitors can swiftly move between pages using the fixed website menu on the side, or by clicking on the images of the works themselves. The menu opens up as a lightbox that slides onto the screen, covering half of it. Not only does this fill the screen with new compositions and color combinations, but it also lets visitors remain on the page they were browsing while simultaneously navigating around the site making for great user experience design. 08. Artist portfolio website: David Milan Designer, art director and hand lettering artist David Milan places his art center stage. By including only the most crucial elements on the header and opting for a simple monochrome palette, David draws visitors’ eyes directly to his colorful designs. His gallery of works spans the width of the screen, making up the majority of the website. David has used the Wix Pro Gallery to form a feed-like website layout that visitors are invited to scroll down for great usability. This straightforward structure allows for more and more images to be uploaded, making for a design portfolio that is easy to update as his body of work expands. Learn more: Writing portfolio examples 09. Creative marketing portfolio: By Experience An energizing cobalt blue fills the screen on design agency By Experience ’s homepage. Adding to this dynamic sensation is the fast-paced animated text on the top fold of their site. The tone of voice is self-assured and to-the-point, inviting visitors to reach out and hire their expert services. As opposed to the other portfolio website examples in this selection, By Experience shares their work alongside testimonials by satisfied customers. This demonstrates their skills and past successes, helping to attract potential clients. They make it easy for visitors to contact them by including a static floating menu icon in the top right-hand corner that leads to an online form for getting in touch. Using your professional portfolio as a personal marketing portfolio is never a bad idea. 10. Photography portfolio: Aling Wen Photography Crafting a photography portfolio is much like curating an art exhibition; it's an intimate reflection of the artist's eye, requiring thoughtful presentation to truly resonate with the viewer. Aling Wen 's website perfectly exemplifies this, drawing you in with a dreamy, fullscreen portrait that spills over the edges, inviting you into the photo's idyllic setting. Aling has separated her portfolio into sections so that her clients can view samples that are relevant to their purposes. The website's design—featuring a graceful font, a sprightly logo, and a subtle color palette—wonderfully complements the ethereal quality of her photos. We love that she chose to add some variety to the layout so that each fold feels like a unique treat. 11. Digital art portfolio: Ana Leovy Artist and illustrator Ana Leovy proves that an illustration portfolio doesn’t necessarily need images to succeed. In fact, the homepage of her portfolio website contains no images whatsoever, but rather a burnt orange background, her logo and a few introductory sentences that act as an alternative navigation menu. With no imagery at all, Ana still manages to form a highly visual homepage, thanks to her attention to detail, typography, digital art and color. To showcase her works and sell art online through her store, Ana implements a simple light grey background that gives her vivid illustrations the platform they deserve. This also really helps establish her unique personal branding style. 12. Textile design portfolio: Reut Chen Textile designer Reut Chen has gone for a classic grid layout on her portfolio website. The geometric building blocks that make up her site contrast with her works, which have a more organic, textured and handmade feel. The simple, distraction-free web design lets her art stand out. If you’re in search of some good inspiration, Reut’s website is a great example to follow. Breaking away from the grid is a new project that she has chosen to highlight at the top of her homepage. By putting the spotlight on this particular piece, potential clients or collaborators can instantly understand which areas she is currently exploring. Tailoring your portfolio to the type of work you want in the future as a freelancer is a key graphic design portfolio tip. Intrigued? Subscribe to the Wix blog newsletter for your weekly dose of design inspiration. 13. 3D design portfolio: Lena Steinkühler Lena Steinkühler , a freelance graphic designer focusing on digital film and VFX art, creates a striking first impression by placing her most eye-catching pieces at the top of her site (see digital portfolio examples for even more examples). A curated selection of vibrant, somewhat surreal 3D visuals fill the screen in a slideshow format, piquing our curiosity. Scrolling down Lena’s portfolio website, plenty more visual delights await. Her works are displayed in a fullscreen grid, with a clean white border to separate between images. The use of an uneven grid, with some images larger than others, adds a sense of hierarchy and brings our focus to certain pieces more than others. 14. Architecture portfolio: Mathias Holmberg This architecture portfolio example offers a simple yet powerful representation of Mathias Holmberg ’s work. Vertical and horizontal images are pieced together in a grid with white space between each to display the range of his capabilities. The color palette used on both the website design and the images encompasses soft neutral tones, offering an inviting, approachable online space. Unlike other portfolio examples, this site contains very minimal links or navigation and almost no menu. The only other link you’ll find leads to an Info page with contact details and a link to the architect’s Instagram. Likewise, there is very limited written content, allowing Mathias’ talent to shine through in images alone. 15. Interior design portfolio: T Sakhi Sisters Tessa and Tara Sakhi design spaces inspired by the beauty of the human experience. Their interior design portfolio is a true expression of their work, combining multimedia, images and videos of urban architecture and design. A video background of blurred city lights disappears as their work is faded into view, sweeping you into Tessa and Tara’s artistic world. You’ll find an updated list of current projects and exhibits so visitors are always informed of the duo’s latest happenings. Additionally, an "About" section shares a bit about their story, creating a personal connection between the artists and potential customers. 16. Industrial design portfolio: Studio Bilge Nur Saltik This London-based industrial designer has a unique, contemporary style that shines through in her portfolio website. A striking slideshow of her latest work makes up the top strip of the Studio Bilge Nur Saltik site, containing vibrant, modern images. As visitors continue to scroll, they’ll see sleek, colorful pictures of the artist’s designs pieced together into a grid format with corresponding tones that show off her professional style. A menu at the top of this industrial design portfolio contains links to "About," "News" and "Contact" pages, as well as to an online store, which is all part of a free eCommerce website . Allowing visitors the opportunity to purchase pieces directly from her website simplifies the process for those who want to do so. The online shop contains quick-view images of each product, with a full description and price listing once you click through. 17. Digital animation portfolio: Rafael Varona Berlin and Rotterdam-based illustrator, animator and art director Rafael Varona , showcases his astonishing range of motion design on his animation portfolio website. The artist specializes in complex animated loops, which takes center stage upon entering his site with an array of colorful and detailed clips. As you scroll through the homepage, more of Varona’s work is featured in a grid-type format, giving you a front row seat to his creative world. In addition to images of his work, a menu link to the artist’s Instagram account is in the upper right hand corner along with a short "About" section. This portfolio example has very little text, highlighting Varona’s exquisite artistic talent. 18. Interior design portfolio: Color Drunk Color Drunk’s portfolio website  is a bold and dynamic showcase of their interior design expertise. The homepage immediately grabs attention with vibrant, high-resolution images of their projects, arranged in a clean, grid-like layout. Each portfolio piece is thoughtfully presented, with hover effects and detailed descriptions that guide visitors through their creative process. The use of bright colors and playful typography reflects the brand’s fearless approach to design, while the intuitive navigation ensures a seamless user experience. This site is a perfect example of how a portfolio can communicate personality and professionalism in equal measure. 19. Painting portfolio: Pedro Campos Pedro Campos’ portfolio website is a breathtaking display of his hyperrealistic paintings. The homepage captivates visitors with fullscreen, high-resolution images that highlight the incredible detail in his work. A minimalist design and monochromatic color palette keep the focus entirely on the art, creating a clean and immersive experience. Looking to take your portfolio to the next level, or designing portfolios for agencies? Check out Wix Studio . 20. Animation and illustration portfolio: Shinyoung Kim Based in Seoul and Rotterdam, Shinyoung Kim combines illustration and animation to tell stories full of color, movement and personality. Her homepage pulls you in right away with its clean layout and no distractions, just bold visuals that show exactly who she is as an artist. In the “Works” section, brand collaborations and personal pieces flow together naturally, showing how she moves between commercial polish and creative freedom. Each project opens like a small exhibition, with crisp visuals and brief notes that spotlight her role, technique and artistic voice. The “About” page keeps things personal yet professional, and her social links make it easy to keep up with her latest work. It’s a great example of how simplicity and storytelling can make an artist’s portfolio feel alive. Learn more: How to create an animation portfolio How to make a PR portfolio   What is an online portfolio? An online portfolio is a website where you collect and present your work, skills and achievements to show clients, employers or collaborators what you do and why you’re good at it. It tells the story behind your work, highlights your strengths and demonstrates the impact you can make, helping you stand out and attract opportunities. A strong portfolio is made of elements that build trust and get people interested in working with you: Your work:  highlight projects that show off your skills, creativity and results. Pick examples that prove problem-solving, unique approaches or real impact. About you:  a short intro that shares your background, approach and what makes you different. Let your personality show so people connect with you. Skills and expertise:  make it clear what you do best, whether it’s technical, creative or specialized. Contact info:  make it simple for people to reach out via email, social links or a contact form. Extras that add value:  include testimonials, case studies or behind-the-scenes insights to show professionalism and what your work delivers. Food stylist portfolio template Starting a business  in design? Use this design name generator  to name it. Tips to create the best portfolio website Build one of the best portfolio websites to showcase your work online and create a personal or professional portfolio that reflects your unique style. This video walks you through designing an engaging online portfolio that highlights your skills, attracts clients and helps you stand out from the rest. Creating the best portfolio website involves attention to detail and strategic planning. Using the right web templates  can give you a head start by providing a solid design foundation that you can customize to match your style. Here are some tips to help you achieve that: Focus on quality over quantity:  Showcase your best and most relevant work. It's better to have a few high-quality projects than to include everything you've ever worked on. Make sure to choose projects that demonstrate your skills and expertise effectively. " The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design," according to Anna Suntsov, Blog and Social design team lead at Wix. Introduce yourself: Personalize your portfolio by including a professional photo and a brief introduction that showcases your personality. Smile in your photo and provide insights into your professional background and passions. Leave a first impression that makes people want to get to know you. In the words of Adi Huri, product manager at WOW for Wix, “There are over 2 billions websites out there and we all visit many of them daily. With visual and textual content you have the opportunity to make a statement and have your site stand out. This is the place to add your brand personality. If you are more traditional, no need to go wild. Often, unique copy or a cool visual is all you need for your site to be memorable.” Highlight skills and projects: Create sections to list your technical skills and expertise, along with detailed descriptions of your projects and the technologies used. Include links to your live project demos to provide tangible evidence of your abilities. Streamlined navigation: Go for a single-page layout with all essential details readily accessible. Use buttons or links to navigate to additional pages for more in-depth information, such as project details or a dedicated "About Me" section. Make it easy for visitors to contact you by including your LinkedIn profile, email address and resume links prominently on your portfolio. Keep it simple:  It's easy to get distracted by flashy elements, but remember that simplicity often speaks volumes. A clean and straightforward design ensures that your work is the star of the show, making your accomplishments clear and accessible. By focusing on a simple layout, you enhance the viewer's experience and ensure that your skills and projects are easily appreciated without unnecessary distractions. Add a blog:  As George Nguyen, an editor at Wix points out, " Creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about, which can be a crucial advantage for portfolio websites where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." Aim to leave a lasting impression on visitors by presenting yourself as approachable and knowledgeable. Read also: A CMO's tips for creating an online portfolio that beats referrals Features that make portfolios shine Portfolio type Must-have portfolio features How to stand out All portfolio websites Clear navigation, strong visuals, concise project descriptions, personal branding, mobile-friendly design Lead with your best work, keep it clean, show your style, and make contact easy Graphic, UX, UI design portfolio Interactive elements, organized layouts, prototypes, design mockups Highlight process visually, show before/after, include problem-solving examples Photography and illustration portfolio High-resolution galleries, consistent visual style, themed collections Group by theme, add short captions, use fullscreen previews, keep style cohesive Writing and content portfolio Sample excerpts, readable formatting, project context Include diverse samples, link to live work, highlight storytelling and results Modeling and acting portfolio Portfolio reel, strong visuals, updated contact info Feature highlight reel, show different looks or roles, make booking easy Architecture and interior design portfolios Project galleries, scalable layouts, floor plans, renderings Show multiple views, include sketches, organize by type, provide project context Agency or studio portfolio Case studies, team profiles, client testimonials, measurable results Highlight best projects, show team roles, include client feedback, simplify inquiries Multidisciplinary or mixed portfolio Categorized projects, balanced visuals and text, clear hierarchy Group by discipline, create mini case studies, balance visuals and text, show versatility Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Turning your portfolio into a client magnet A portfolio becomes a client magnet when it clearly shows how you can solve problems and deliver results. Highlight the outcomes of your work with concise project descriptions, before-and-after visuals or metrics. Make it clear who you help and how so visitors immediately understand why they should hire you. Make getting in touch simple. Use obvious contact options, clear calls to action and forms that don’t overwhelm. Add credibility with client testimonials, case studies or media features. Offering a free resource, consultation or newsletter signup can turn visitors into leads. A portfolio that proves value and makes connecting easy naturally attracts clients. Expert tip from Hani Safe, product lead (Showcase) at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality. " Learn more: Best portfolio website builders How much does a portfolio cost? Best portfolio websites FAQ Is having a portfolio website worth it? Yes, having a portfolio website is definitely worth it. It's a great way to showcase your work, attract potential clients or employers and establish yourself as a professional in your field. A well-designed portfolio website can help you stand out from the competition and make a positive impression on potential clients or employers. What should you avoid in a portfolio? When creating your portfolio website, there are a few things you should definitely avoid: Using too much text:  Your portfolio website should be primarily focused on showcasing your work, so avoid using too much text. Keep your descriptions concise and to the point. Not including your best work:  Your portfolio website should only include your best work. If you have any projects that you're not proud of, don't include them. Not having a clear call to action:  What do you want visitors to do after they view your portfolio? Make it clear by including a call to action, such as "Contact Me" or "Learn More." Not making it mobile-friendly:  With the increasing popularity of smartphones and tablets, it's important to make sure your portfolio website is mobile-friendly. Not using high-quality images:  The images on your portfolio website are what will really make your work stand out, so make sure they are high-quality and visually appealing. Should I use my real name on portfolio website? Yes, you should use your real name on your portfolio website. This is the most professional way to present yourself and will make it easier for potential clients or employers to find you. Do employers look at a portfolio website? Yes, employers do look at portfolio websites when considering candidates for jobs. In fact, a recent survey found that 78% of employers use social media to screen job candidates. This means that your portfolio website is one of the first things that potential employers will see, so make sure it makes a good impression. Can I create a free online portfolio? You can, using portfolio website builder such as Wix . You create a free online portfolio or choose from a paid plan. Either way you'll benefit from a range of portfolio templates , robust website infrastructure and web security . Which portfolio platform is best for creating a portfolio website? This entirely depends on what you need from it. Consider your design needs, ease of use template choice and the reliability and security of the platform. Wix, for example, has a very user-friendly interface, extensive template library and customization options. What are some tips for creating a best portfolio for a graphic designer? Make sure to showcase diverse projects you've completed or been involved in, your emphasize creativity and problem-solving skills. Keep the portfolio visually appealing, organized and easy to navigate. Highlight key graphic design projects, provide context and share your design process. What are some tips for creating a best portfolio for web developers? It's important to include in your portfolio a variety of projects that demonstrate your skills and versatility as a developer. This can include how you've used your skills to solve business problems, your knowledge of coding languages and your ability to problem solve. What is the easiest portfolio website? The easiest portfolio website simplifies the process and delivers great results. Wix makes it simple with drag-and-drop features and pre-designed templates so you can build your site quickly and stress-free. Designed for all skill levels, Wix is intuitive and lets you customize layouts, colors and fonts to reflect your personal style. With built-in tools for galleries, contact forms and videos, you can create a professional unique portfolio effortlessly. What not to put on a portfolio website? When building your portfolio website, avoid overloading it with too much content or irrelevant work. Focus on showcasing only your best projects to keep it clean and professional. Stay away from using overly flashy designs or auto-playing music, as these can distract visitors from your work. Lastly, skip adding personal details not related to your craft, like your full address or unrelated hobbies, to keep things focused and polished.

Ready to showcase your best work? Start building your portfolio → Learning how to make a nursing portfolio is key to showcasing your clinical experience, education and professional achievements. This guide walks you through each step to create an online portfolio that highlights your skills, compassion and commitment to patient care. Whether you’re applying for your first nursing job, seeking a promotion or advancing your education, a well-organized portfolio helps you stand out and demonstrates your dedication to professional growth. Learn more: How to make a portfolio With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: How to make a nursing portfolio Start by including your credentials, licenses, certifications, clinical experience and work accomplishments. You can also add brief reflections to show what you’ve learned and how you’ve grown as a nurse. A digital portfolio makes it easy to update and share with employers, mentors or graduate programs. Using tools like Wix, you can create a professional, customizable portfolio while keeping patient information secure, thanks to HIPAA compliance. Keep your portfolio organized, easy to read and updated regularly with new certifications, experiences or achievements. A well-maintained portfolio shows your professionalism and commitment to lifelong learning in nursing. Features of a great nursing portfolio Feature Why it matters Credentials and certifications Shows your qualifications and expertise. Include degrees, licenses, specialty credentials and CPR or CEU certificates, organized by category and date. Clinical and work experience Demonstrates hands-on skills and impact. Highlight responsibilities, key accomplishments and measurable outcomes, including anonymized patient care examples. Professional growth and reflection Shows critical thinking and ongoing learning. Add short reflections on experiences, what you learned and how you improved patient care. Clean, organized design Makes your portfolio easy to navigate. Use clear sections like About me, experience, certifications and references with a simple, professional layout. Privacy and compliance Protects patient information and builds trust. Redact identifiable patient data and use HIPAA-compliant platforms like Wix for your digital portfolio. How to make a nursing portfolio in 6 steps A nursing portfolio is more than a resume it’s a professional collection that tells your story as a nurse. Follow these five steps to create a portfolio that showcases your skills, compassion and dedication to patient care. Start with your nursing credentials Showcase your clinical and work experience Build and design your nursing portfolio Protect patient confidentiality Add reflective and professional growth entries Keep your nursing portfolio updated 01. Start with your nursing credentials Its important to start the process of building a portfolio by first collecting what's essential to include in your nursing portfolio. Degrees Nursing licenses (RN or LPN) Other relevant certifications (including CPR certification) Specialty credentials (like ACLS or PALS) Continuing education (CEU) certificates Skill competency checklists and annual performance appraisals A good way to organize your credentials is by category and date so they're easy for potential employers to look through. It's also recommended to upload copies of scans of all of the above. Never include original, irreplaceable documents. It's a great way to establish your credibility as a nurse from the start. 02. Showcase your clinical and work experience You should use your nursing portfolio to highlight your practical experience, both clinical rotations and professional roles. As part of this you can list each healthcare facility you worked at with the relevant dates, your responsibilities and and key accomplishments. Include examples of patient care situations, teamwork and examples of your leadership in fast-paced environments. Focus on measurable outcomes such as improved patient satisfaction, reduced wait times or successful implementation of care plans. Make your nursing portfolio stand out by including any awards you’ve won, leadership experiences, letters of recommendation, thank-you notes from patients or families (with identifying details redacted) and presentations or research. Another thing to consider is that, testimonials from supervisors, instructors, or colleagues can provide valuable third-party credibility. Just be sure to request permission before publishing them online. You can also include professional activities such as committee involvement, evidence-based practice projects or publications/posters to further demonstrate your engagement in the field. 03. Build and design your nursing portfolio Building a nursing portfolio doesn't have to be complicated, time consuming or expensive. The first thing to do is to choose a portfolio builder, like Wix . A portfolio builder makes it easy to create a portfolio because it includes: Secure web hosting , a domain name (customizable if you need), i n-built website security Portfolio templates for a wide range of website types, including health website templates Drag and drop editor, for easy customization of your portfolio Customer support Both free and paid portfolio building plans (yes, you can create a nursing portfolio free) In some cases, an AI website builder that allows you to create a site in minutes If you're using a template, you don't have to be a web designer to create an effective and great looking nursing portfolio. But its important to make sure it's clear, easy to read and professional, just as with building a medical website. You can create either a physical binder or a digital portfolio depending on your preference. Check out these best portfolio builders to explore further. Focus on a clean layout with relevant sections such as an: About me Clinical experience Certifications Professional development References You can also think about adding a professional headshot and a short bio summarizing your nursing philosophy, something about what drives you, your areas of expertise and your approach to patient care. Be inspired by some of these best portfolios. 04. Protect patient confidentiality Confidentiality is critical in any nursing portfolio. Never include identifiable patient information, such as full names, dates of birth or medical record numbers. Redact or anonymize documentation, including case studies, evaluations or thank-you notes. It’s also important to make sure your portfolio complies with privacy regulations, such as HIPAA, to protect patients and maintain professional standards. Did you know? Wix is now officially HIPAA compliant. HIPAA, or the Health Insurance Portability and Accountability Act, is a U.S. law that protects sensitive patient information. With Wix’s compliance, our platform meets top-tier data privacy and security standards. This makes Wix a secure and reliable option for nurses and other healthcare professionals who handle personal health details. You can create your site with confidence, knowing you have the tools to protect your clients' information. 05. Add reflective and professional growth entries Reflective entries give your portfolio depth by showing how you learn, think critically and grow as a nurse. They’re especially valuable for students and early-career professionals. Keep reflections brief but meaningful. You can: Describe a clinical situation  you encountered Explain your actions and reasoning Highlight what you learned  and how it improved patient care Using a simple framework, like Gibbs’ reflective cycle, can make it easier to structure your thoughts and show your ongoing growth and professional development. 06. Keep your nursing portfolio updated A nursing portfolio is a living, online asset. This means that you need to update it regularly with any new credentials you earn, your continuing education and work experiences. As your career progresses, include more advanced roles, new specialties or professional memberships you take on. Regular updates ensure your portfolio always reflects your current skills making it always perfect for job interviews, annual reviews or graduate program applications. Creating another type of portfolio? How to create a dance portfolio How to create a makeup artist portfolio How to make a voice acting portfolio How to make an interview portfolio Tips and best practices for your nursing portfolio Following a few best practices can help your nursing portfolio stand out and clearly showcase your skills and experience. As Chava Katz, PMM @ Wix Pages at Wix says: “Your portfolio is your visual resume, it speaks before you do. It’s how clients, employers or collaborators understand what makes your work special. The stronger the story it tells, the more doors it opens.” How to make a nursing portfolio FAQ Should I create a digital or printed nursing portfolio? A digital portfolio is convenient to share and keep especially when applying for jobs online. However, a printed version can be useful for interviews or networking events. How often should a portfolio be updated? Update it at least once a year or whenever you complete new certifications, start a new position, or achieve a milestone. Regular updates ensure your portfolio remains accurate and professional.

Roni Sagi recently captured hearts on season 19 of America’s Got Talent , taking second place with her unique dog-dancing performance. Her “paw-inspiring”  performance wasn’t just about her dancing or the amazing bond she shares with her dog, Rhythm—it was a full-on emotional experience. Her success on AGT shows how telling your story can truly resonate with your audience—and that’s something we can all learn from. We sat down with Roni, fresh off her AGT run, to learn more about her experience of making a website that reflects her unique artistic style. Her site is a perfect example of how small business owners and creators can build a recognizable presence both online and offline. "Never in my wildest dreams did I think that dancing with dogs could be my actual career. Now, anyone, anywhere can learn to dance with his dog through my online courses." - Roni Sagi, America's Got Talent runner-up, season 19 Get started with  making a website  using Wix, or follow our guide on  how to build a website . Keta Tov means good vibes Roni’s website, Keta Tov  (which translates to good vibes), built on Wix, is a natural extension of who she is as a creative.  The moment you land on the site, you’re greeted by a gallery of bold photos that capture Roni and her canine crew (yes, there are four dogs in total, Bailey, Pessah, Martha and, of course, Rhythm)—a true showcase of her artistry.  What’s more, her website has subtle movements at every touch. Whether it’s the elegant use of hover motions or video loops, Roni’s site manages to mirror her refined dance moves that are always center stage.  Let’s dig deeper into Roni’s creative process of creating a website, sharing how it's not just a portfolio, but a site promoting her courses and subscription packages for other dog owners.  Finding her rhythm in web design Take a closer look at how Roni turned her passion into a business. She didn’t just put together a website—she made sure every part of it felt like her, from the way she connects with her audience to how she presents her courses. For Roni, it’s not just about selling her services; it’s about sharing her love of dog dance with others.  From mood board to photo shoot Mapping out the look and feel A business, not just a website Unleashing the right features Paw-inspiring takeaways The planning phase: from mood board to photo shoot Before diving into the design of her site, Roni took the time to plan everything out carefully, starting with a mood board. She pulled inspiration from a variety of sources to create an aesthetic that would guide the look and feel of her site. This mood board helped her stay focused on the visual style she wanted and gave her a foundation for every creative decision moving forward. Want more help on how to plan a website ? First, understand all the benefits of a website  and what makes a good website .  Roni then organized a photo shoot specifically for her website. The idea of the photos was to capture both the movement and the bond she shares with her four-legged dance partners. She wanted that philosophy to be front and center on her site, so the shoot captured moments that highlighted her dogs' personalities and her relationship with them, showing how much deeper the bond goes than just the physical performance."It ties back to what Roni emphasizes in her classes: the connection comes first, and the dance follows.  What we can learn from this This approach is a great example of how your brand’s visuals should align with your core values. Whether it’s through imagery, colors or design choices, everything on your site should tell the same story, just like how Roni’s site reflects the deep connection she shares with her dogs. Pro tip:  Even if you don’t have the budget for a professional photo shoot, you can take photos on your own. Be sure to map out the style in advance. Try using Wix AI tools  for image auto-enhancement , which optimizes images by analyzing and tweaking the color, contrast, brightness and sharpness. Or, test out auto-background removal to clear out background noise and make images pop.    Mapping out the look and feel After completing the photo shoot, Roni moved on to mapping out the look and feel of her website. She found some inspiration from Wix templates , but ultimately decided to build her site from scratch, giving her the freedom to design something that felt truly authentic to her brand. Roni experimented with various color schemes and fonts to find the right vibe for her site. She also focused on functionality, deciding whether to keep everything on one page or create separate sections to showcase different aspects of her business.  Since selling her dog training courses was a key feature, Roni thoughtfully planned the layout of content and visuals considering how visitors would navigate the site and aimed to present her services clearly while remaining true to her brand's essence. What we can learn from this For small business owners creating their own sites, this step in the process is critical. Your site’s appearance matters, but how it functions for your customers is just as important. Roni’s approach shows the importance of balancing design and usability to create an effective online presence. Pro tip:  Wix offers a full suite of totally customizable tools to level up and align all your branding efforts, like a logo maker and AI design tools. Plus, in the Wix Editor, you have access to plenty of pre-made color palettes and customizable settings. You can automatically apply your color theme across your site or apply the colors of your theme to any element on your site. Getting it right: a business, not just a website For Roni, her website is more than just a digital space—it’s her business and her source of income. So, getting it right was paramount.  “As soon as I posted, ‘Now I’m opening an online course website,’ immediately people responded,” recalls Roni. “They started registering. They started asking questions about it. And at this point in time, the online courses are the main part of the business.” She drew inspiration from platforms like MasterClass . On MasterClass, you often get a sneak peek—a few seconds of video or a small glimpse of what’s inside each course, which draws you in. Roni mirrored this on her own site, giving visitors a taste of what to expect from her courses. But there was another question Roni had to ask herself: Would she give away any content for free? Roni took a leap of faith and decided to offer a smaller, introductory course for free. It was a smart move that paid off. Offering a “try for free” option allowed potential customers to experience her teaching style and witness the bond she shares with her dog.  This approach guarantees that Keta Tov is both visually appealing and well-suited to her business goals. By offering a preview and a free course, Roni has set herself up for success, using her site as both a showcase and a tool to grow her business. Pro tip : If you’re also in the business of selling online courses, check out these designer-made  online education website templates  for inspiration. Unleashing the best features for Roni’s site Beyond the design and user experience, Roni’s website is set up to run her business efficiently. Here are some of the Wix specific website features  that Roni used, all in the pursuit of learning how to create a professional website  with a sense of movement. Managing payments:  She accepts payments directly on the site through Wix Payments , offering customers both single payment options and flexible payment plans. This gives her audience the convenience and flexibility they need when purchasing her courses. Tapping into social proof: Roni also understands the importance of building trust, so she includes testimonials from clients who have taken her classes. These testimonials foster social proof and make potential customers feel confident about their decision to buy. Making legal terms easy to understand:  Alongside this, she ensures her legal terms and conditions are clearly laid out, meeting industry standards for transparency and professionalism. Visitors to her site know exactly what they’re getting and the terms they’re agreeing to, which is key for any small business. Connecting with the community : Another great feature on her site is the integration of the Wix Community  tool on each class. This allows participants to join group discussions with others who have taken the same class, adding an element of connection and support. Plus, Roni provides detailed descriptions of each course, making it easy for visitors to understand what they’ll be learning and what’s included. In addition, members-only sections offer exclusive content and perks, fostering loyalty and long-term engagement with your brand. Adding a group forum, like Wix Groups encourages community interaction, allowing members to connect, share insights and strengthen their relationship with your business. Infusing video elements:  While Roni sells her video courses, she uses a video feature that offers a little teaser when a user hovers over the image. This is called an entrance animation, which is a way make a website feel more dynamic and engaging by smoothly introducing elements as users scroll or navigate. Not only does this entice them to click, it offers an interactive component that highlights her business.Check out how to add and customize animations . Utilizing hover interactions: Hover interactions  enhance user engagement by providing intuitive, responsive feedback that guides users and makes navigation clearer. This subtle visual effect can reveal additional information without cluttering the design. For example, when you hover over Roni’s images you see the dogs moving, or you see Roni getting a sweet kiss from one of her poochies.  Wix Pro Gallery:  The Wix Pro Gallery  lets you showcase images, video and text in a single multimedia display. You can choose from various layouts, customize the design, adjust settings and explore advanced options to suit your needs.  Pro tip : Before you make it official and kick off your site, be sure to use this website launch checklist . Related reading: See how Josh Harmon marches to his own beat with his website. Paw-inspiring takeaways Roni’s ability to blend creativity with a strategic online presence is a reminder that success doesn’t just comefrom honing your craft, but also from building a brand that resonates with your audience.  “The fact that in such a short time I was able to build my own business, reach so many people around the world and create such an echo about dog dance, that’s something that makes me super proud.” - Roni Sagi, America's Got Talent runner-up, season 19 For small business owners, building a website that’s both functional and reflective of your brand’s identity is essential. Whether you’re showcasing products, services or creative work, your site is an opportunity to tell your story visually.  Here are some takeaways for getting your own small business online: Tell your story : Whether you’re performing on stage or running a website, connecting with your audience on a personal level can make a big difference. Keep it simple : A clean, well-organized website like Keta Tov ensures that your content shines through without unnecessary distractions. Show your personality : Your website is an extension of you, so make sure it feels true to your brand. Authenticity is what people respond to. Turn challenges into opportunities: According to Roni, "when you face a challenge, or some doubts or something that makes you kind of think, I'm not sure if I can do it or if this is the right thing for me. I think that it's really important to kind of take a step back and ask yourself, what's the opportunity here?”

Ready to create your own website? Get started with Wix's website builder . Today, small business owners are turning to AI to craft website content—and the numbers show it’s not just a trend. For anyone learning how to make a website , AI tools simplify creating professional content. A 2025 survey from Thryv  found that AI adoption among small businesses jumped from 39% in 2024 to 55% in 2025. Of those, more than half (55%) say content generation is their primary use case. But from what I see out in the wild, many SMBs are barely scratching the surface. This is because they type in a few quick prompts and get bland, generic content that reads like it was generated from a quick prompt. This isn’t a knock on SMB owners—learning how to prompt AI effectively is just one part of a crash course in AI education we’re all getting on the fly.  I may have written a few more prompts than the average person, so let me start with this. The real trick to getting AI to deliver great results is simple: give it context. Lots of it. Related:   Small business website statistics What a prompt with context looks like Let me give you an example. Say you give AI the following prompt:  “Help me write around 100 words of content for a landing page announcing a Fall sale.”  And let’s assume that it has no other context or access to previous chats you may have had with it.  AI would go ahead and confidently write the content with some room for you to fill in the blanks. It’ll probably lead with “Fall into savings!” or something lame like that. It will mention that for a limited time, your customers can save big on Fall finds.  It will be bland and generic. Here’s what I actually got with one of the most popular AI tools (emojis included): 🍁 Fall into Savings! 🍁 [Author’s note: See? I told you] Autumn is here, and so are our biggest deals of the season! For a limited time, enjoy exclusive discounts on your favorite products—from cozy essentials to must-have seasonal picks. Whether you’re refreshing your wardrobe, upgrading your home or finding the perfect gift, now’s the time to save. Don’t wait—these Fall specials won’t last long! Shop today and embrace the season in style while enjoying unbeatable prices. Shop the Fall sale now and make this autumn your most stylish, comfortable and budget-friendly yet! That’s almost 90 words about a Fall sale that doesn’t say a whole lot. But you can’t expect AI  to give you much when you didn’t tell it a whole lot, either. And it’s making an assumption that you sell clothes or home goods, which may or may not be true. Now, imagine you give AI this prompt:  “Help me write content of around 100 words for a landing page about a Fall sale. I own a costume shop. The sale dates are October 2-9. The sale is for every item in the store, with the steepest discounts of up to 40% off on Halloween decorations.  We will also be offering free face-painting during this time, which will hopefully bring in more families, who make up the majority of my business. The location of my store is [address]. I want to avoid cliche language. Add a reference about how even vampires would risk going out in the sun for this sale.” Here’s what the same AI tool gave me: Step into the spirit of the season at [Your Store Name]! From October 2–9, every item in our store is on sale, with Halloween decorations reaching up to 40% off—so good, even vampires might risk stepping into the sun.  Families are especially welcome: we’re offering free face-painting to make your visit extra fun. Explore our wide range of costumes, props, and décor to create a hauntingly memorable Halloween.  Whether you’re trick-or-treating or hosting the ultimate spooky party, this is the perfect time to stock up. Visit us at [address] and grab your favorites before they vanish! See the difference? The more information you give it, the more personalized—and less generic—your output will be. Learn more:   How much does a website cost ? How I built a Wix website for my mom How to choose a website builder The formula I like to use: RACE To help you create content with AI when making a website , let’s look at a handy prompting framework you can use. The one I share when I’m giving “Intro to AI” sessions is the RACE framework , as written by Trust Insights. It stands for Role, Action, Context, Execute. If I’m being honest, I didn’t actually follow it in the example I gave above about the costume store, so let’s expand on that example. First, tell AI what role you want it to take on. Using the example from earlier, you might say, “You are a copywriter with a specialty in creating high-converting landing pages.” Then, state the action : “I would like you to help me write content for a landing page based on the following information.” Next, give the AI context,  like how I provided extra detail earlier about the product discounts, face-painting and even a quip about vampires. Then, just to remind it what it’s supposed to do, add another line about executing  the task.  “Please let me know if you have any questions that would help you in this task. If not, please write the landing page content now.” (Do you have to say “please?” No. But my mom taught me to be polite.) Now, take a look at what AI gave me:  🍂 Fall into Savings at [Your Store Name]! 🍂 From October 2–9, every item in our store is on sale, with Halloween decorations up to 40% off—even vampires would risk the sun to snag these deals!  Bring the whole family and enjoy free face-painting while you shop. From spooky décor to show-stopping costumes, there’s something for every ghoul and goblin.  Don’t miss this chance to transform your Halloween and your home without breaking the bank. Swing by [address] and make this Fall unforgettable. Well, it still says “Fall into Savings,” which I’d want to fix, but that’s why you always need a human in the loop. Speaking of which… How I make sure my content sounds human Using the RACE framework will get you much better results from AI, but it’s still important to review all AI-generated content. And even if you’re not an editor, there’s one thing you should definitely do to ensure a human touch. Read the content out loud to yourself and see how it sounds.  In my experience, whether the text is generated by AI or another person, this is the best way to identify phrasing that needs to be reworked. But be warned: AI will often put together a string of words that sound nice in sequence but don’t actually mean much if you think about them for more than two seconds.  So, read it out loud. Then either make fixes yourself or let AI know about a specific sentence or word you don’t like and ask for changes. Here’s how I would have edited the email above. I’ve marked my changes in red. The Fall Super-Sale is Coming From October 2–9, every item in [Your Store Name] is going on sale, with Halloween decorations up to 40% off—even vampires would risk the sun to snag these deals!  Bring the whole family and let the kids enjoy free face-painting while you shop. From spooky décor to show-stopping costumes, there’s something for every ghoul and goblin.  Don’t miss this chance to transform your Halloween and your home without breaking the bank. Swing by [address] and make this Halloween unforgettable. Of course, it’s up to you as to how much you want to use AI for your business website  content. Personally, I don’t like it too much for writing headlines because I’m very  picky about headlines. To me, AI is best used for anything that is highly specific (product descriptions, for example) because specificity acts as a compass for AI. The narrower and clearer the task, the more precise, useful and aligned the output tends to be. Read also: Sure, AI can design your whole website—but you give it soul Discover seven things you can do in 30 seconds with Wix's AI image tools . Bring yourself to the AI party There’s a final ingredient to ensuring your AI-generated web content  isn’t bland and generic, or, as they like to call it these days, “AI slop.” That ingredient is you. Your personality, your expertise, and your ideas. AI has amazing capabilities, but to get amazing results, you have to bring yourself to the party, too. When you combine what makes you unique with the generative powers of AI, that’s when the good stuff really starts happening. Building a website from scratch  and need help creating compelling content? Check out what Wix’s powerful built-in AI tools  can do for your business.

Ready to let your work shine? Build your portfolio →   Knowing how to make a portfolio is a must for any designer or creative ready to present their work. An online portfolio is the modern business card , resume and project gallery all in one—the place clients and employers go to see what you can do. Building a website for your portfolio lets you highlight your skills and unique voice while keeping everything crisp and professional. With the right tools, you can go beyond limits and create an online presence that truly stands out. To get started, here’s a guide on how to start a website that reflects your charm and talent. TL;DR: How to make a portfolio A great portfolio puts your best work front and center while showing off your style and making it easy for clients or employers to explore and get in touch. Use clear project descriptions, high-quality images and key pages like About, Resume and Contact. Make your site easy to navigate, mobile-friendly and optimized for search engines. Get inspired, pick a design or template that fits you and use AI tools to save time and polish your visuals and text. Keep it fresh by updating often, asking for feedback, sharing it around and tailoring it to the work you want next. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a portfolio? A portfolio is a collection of your work, skills, experience and achievements. An online portfolio is a website that brings all of this together, making it easy for employers, clients or collaborators to see what you can do and understand your expertise. Portfolios are used across all fields, but the most common ones include creative arts (graphic designers, photographers, writers, musicians, etc.), technical fields (software and web developers, engineers) and business. When putting together a digital portfolio, focus on the essentials that show what you do best. What to include in a portfolio starts with your top projects, then adds a short bio or About section, your resume or work experience, contact info and any awards, testimonials or extra skills that help highlight your strengths. Whether you’re making an art portfolio , a fashion portfolio or a marketing portfolio, it’s your space to express your style, share your story, and make a lasting impression. Learn more: What is a portfolio? What makes a great portfolio? Portfolio elements Portfolio best practices Clear focus Highlight your strongest skills or niche. Make it obvious what you do so visitors immediately understand your expertise. Quality over quantity Show only your best projects. Remove outdated or weaker work to keep your portfolio sharp and impressive. Strong visuals Use high-resolution images, mockups or videos. Present work in context to help clients see its impact. Easy navigation Organize your site logically with clear menus and headings. Make it simple for visitors to find key projects quickly. Personal branding Keep colors, fonts and tone consistent. Add a bio or story that reflects your style and professional identity. Concise project descriptions Explain your role, process and results in a few sentences. Focus on what matters to clients or employers. Fast load time Optimize images and use a reliable platform. Fast pages keep visitors engaged and reduce frustration. Contact information Include a contact form, email and social links. Consider adding a call-to-action on every page. Regular updates Refresh your portfolio with new projects, achievements or testimonials. Show growth and stay relevant. Learn more: Why do I need a portfolio? How much does a portfolio cost? Common portfolio mistakes How to create an online portfolio No matter what industry you’re in, there are several key tips you’ll want to take when building your online portfolio. These range from designing your portfolio in an attractive way to making sure it sees the day of light. Ready to create an online portfolio? Start designing yours now .   Gather inspiration for your portfolio Choose your online portfolio design Showcase only your best projects Use high-quality images Include the right portfolio content and features Improve your portfolio's UX Work on your site's SEO Make it mobile-friendly Ask for honest feedback Publish and promote 01. Gather inspiration for your portfolio Creating an online portfolio begins with some visual research. Look at other  online portfolio websites  or digital portfolio examples  to generate some initial ideas.  Next, define your purpose. Decide whether your portfolio is for job applications, freelance clients or school projects, as this will shape both your content and how you present it. Choose your format. You can go with a physical binder or notebook, but a digital portfolio like a website or PDF is recommended for accessibility and reach. When looking through these resources, start thinking of the vibe you want your portfolio to convey and what experience you aim to create. Take notes or make a mood board to accompany you throughout your creative process. Consider essential details like the color palette, typography and site structure that you like, and clue yourself in on current  web design trends . Finally, gather your content. Collect all materials in one place using subfolders for work samples, your bio, testimonials and branding elements. Draft your text content, including project descriptions and your “About Me” section, in a document for easy access when building your portfolio. Gather your current resume, a professional bio, a list of your key skills and any testimonials or letters of recommendation you might have. Check out these niche website examples for inspiration: Teacher website examples AI portfolio examples Videographer portfolio examples Best UX portfolios 02. Choose your online portfolio design How do you want visitors to move from one page to the next? What do you want them to see first? These are questions you’ll ask yourself at the next step when you’re designing your actual site.  There are two easy ways to get started at this stage: Choose a template: Nearly all portfolio website builders  will offer pre-built templates that you can choose from. Wix, for example, has dozens of portfolio and CV templates  (not to mention 900+ total website templates) spanning all types of industries. Learn more about website builders in this comparison guide: Wix vs Squarespace . Design with AI: Use an AI website builder  like Wix that can create a bespoke site for you in minutes. With Wix, simply chat with AI about the type of portfolio you want to achieve—then watch as AI designs a site to match your goals and desired aesthetic. Pro tip: Decide on the hierarchy of your pages and the user journey. This will help visitors explore your work without feeling lost. Include clear menus and consider a table of contents for large portfolios. 03. Showcase only your best projects and work When learning how to make a portfolio, remember that your actual work is the core of your online portfolio, so make sure to showcase it in the best way possible. It should stand out and be easily reachable through the homepage and/or website menu. You can highlight this work by creating a dedicated “projects” page on your website. Did you know? Wix’s AI portfolio creator saves you hours of repetitive work by allowing you to upload media and instantly arrange them into projects, complete with suggested titles and descriptions. Share your best work Expose clients to your creativity and skill by sharing only your best work. Focus on quality over quantity. Choose 8 to 12 of your strongest, most recent and most relevant pieces that demonstrate the breadth of your skills. This way, you’ll bring their attention to your strengths and maintain a consistent level of quality throughout your portfolio. Include examples that highlight different aspects of your expertise, such as technical skills, creative problem-solving and collaboration. Whenever possible, include quantitative data (e.g., "Increased sales by 14%") or testimonials to validate your success. Make sure to include close-up shots of intricate details in your work, too. This allows viewers to appreciate the craftsmanship and finer elements of your designs. Arrange your items in an order that makes sense, such as by project type, chronology (most recent first) or theme. For each project, include a brief description or case study that outlines the brief, your thought process, your specific role and the project's outcome. This tells a story about your work ethic. Add context and keep it fresh For each project, include the goal, your thinking process, your specific role and the final outcome. Sharing process work like sketches or drafts can build credibility and show your problem-solving approach. Consider adding a "Passion Project" section to your portfolio. This is a space to showcase work you’ve done purely out of interest or curiosity, unrelated to client demands. It highlights your creativity, initiative and personal style, offering a refreshing glimpse into your unique perspective. Make sure to update your website every once in a while so that you’re always sharing your most recent creations. Including a variety of pieces can help people get a sense of your range. It’s helpful to add a narrative for each project so that visitors can get a sense of how you come up with creative solutions and/or work with your clients. An oft-overlooked  portfolio design tip : make sure to give a concise description of the project and mention your role, as well as any collaborators you worked with. Expert tip from Hani Safe, product manager at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work, but a narrative that weaves together a professional’s skills, creativity and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal, but also tells a compelling story about the creator behind it." 04. Use high-quality visuals It’s not just  photography portfolios  that need high-quality images; all portfolios need them, whether you’re making a fashion portfolio  or a marketing portfolio .  To ensure that your work looks as impressive online as it does in real life, invest time and effort into photographing your work, your process and your products. In cases where professional photography or a photo shoot is not feasible, follow product photography best practices or use free photo-editing tools to enhance your images.  Make sure all your images are high-resolution and clearly labeled. Show your work in real-world settings Another way to enhance the presentation of your projects is by using mockups. Mockups allow you to display your designs in real-world settings, such as showing logo designs on stationery or app interfaces on devices. This not only elevates the look of your work but also helps potential clients or employers visualize how your projects come to life. Make sure to maintain a consistent visual identity using chosen colors, fonts and logos throughout your portfolio. When showcasing your images, the  Wix Pro Gallery  can set you up with customizable layouts and effects. You can also use AI tools available in Wix—like an object eraser , background remover and more—to professionalize your images. 05. Include the right portfolio content and features Once you have a good base from which you can set off and a collection of projects ready to display, it’s time to identify which additional content you want to include in your online portfolio and how to present it strategically.  This includes text, images and other media. Whether you need some  model portfolio examples  or you're creating an  industrial design portfolio ,  graphic design portfolio , a  stunning photography portfolio  or any other  type of website . Here are the most crucial pages and sections to include, plus some professional design features to consider: Homepage The virtual home of your portfolio should grab your visitors’ attention with an eye-catching design. On top of the visual aspect, your homepage is a chance to stir the curiosity of potential clients and employers with a powerful introductory sentence. Keep this sentence short and sweet, clearly expressing who you are and what you do. There’s no need to go into your biographical details here (that’s what your ‘About’ page is for), but your name and main area of expertise are an absolute must. Since your homepage acts as a starting point for visitors, be sure to also include a menu of items that’s easy to find and directs users to the right places on your site. About page The About page is where you present your background and short bio, provide essential information about your activities and summarize your unique identity and values. Include any distinctive elements, such as your achievements and skills. It can also be a good idea to clarify your current employment status and include your CV. We recommend adding a downloadable PDF so those interested in hiring you can add it to their system. You can show off your personality with puns, smart microcopy, illustrations or anything else that feels true to you. Take a cue from DA Creative which emphasizes its confident and assertive bio with futuristic graphics and bold bits of microcopy. Contact information Make sure people who’ve visited your site can easily contact you to inquire more about your services or employment status. Add a contact form, your email address, phone number and links to your social networks. These elements can be featured in various areas of your site: your main menu, on a dedicated contact page or as a pinned element on the side of the screen. It’s also a good idea to repeat your contact details in your website footer, offering visitors a final invitation to get in touch. Clients and testimonials Highlight your professionalism with a list of respected clientele who have chosen to work with you in the past. If any of your projects have been featured elsewhere or have received press coverage, mention that too (especially for a portfolio dedicated to high-ticket industries, like  architecture portfolios ). You might additionally want to drop in a testimonial or two by satisfied clients. As long as the feedback feels genuine and not over-the-top, testimonials often add credibility to your online portfolio. Adding references can also achieve this. Won any awards? Include these too. The type of award, the issuing body and the date you received it. Provide any needed context on the competition too. Incorporate professional features To craft a professional look and an engaging experience, see how you can incorporate design features that catch your visitors’ eye by taking your online portfolio design up a notch. From hover effects and parallax scrolling to animation and lightboxes, these finishing touches can help bring your website to life. They can also serve as functional tools, drawing your visitors’ attention to a specific place or generating interaction. Tata Rekso demonstrates the sizable impact these elements can have on the user experience. When you hover over one of her featured works, the text changes color and a sneak peek of the work pops up beside it. With Wix, hover effects like these are easy to add. If the effect you're looking for isn't available, you can use Wix Studio to make your site more dynamic and tailor it to your specific needs. This web development platform lets you insert code elements into your website with various custom interactions, helping you bring your most intricate visions to life on your portfolio. Contents page If your portfolio contains a lot of examples of your work and projects, you might want to consider including a contents section to organize them all. This is also a good idea if you plan to create one portfolio to reflect all your different types of projects and skills. You can use the contents page to organize your content by projects, or expertise — and help whoever you share it with navigate to the most relevant work for them. Resume Creating an online portfolio to showcase your work means it acts as a resume also. Go one step further and include a page that summarizes your work experience so far — both in-house, freelance or contractual. Include where you worked, your key responsibilities and projects and the dates. Start with the most recent first. Make sure to provide a list of your hard skills and expertise. You might include the design tools you know how to work with, or whatever is relevant for your field. Personal statement Consider starting your resume page with a personal statement to set the tone and provide context for your entire collection of work. This allows you to share your background, highlight unique skills and articulate your professional goals. A well-crafted personal statement turns your portfolio into a compelling narrative that distinguishes you in a competitive market. Showcase the design process Showing the design process in a portfolio offers a window into your creative journey and problem-solving abilities. By including sketches, drafts and various development stages, designers can vividly illustrate their approach to tackling challenges and refining ideas. This level of transparency not only highlights your creativity and adaptability but also builds trust with potential clients and employers. Are you a publicist trying to land new business? Learn how to make a PR portfolio that wins over clients. 06. Improve your portfolio's UX Now that you have your content, it’s time to make all the pieces come together. There are a number of factors to take into account for creating a strong UX, or user experience, on your website. Plan your portfolio pages and content Start by listing all the web pages you’ve decided to create. Then, identify which elements will need to be included on each page (although if you used an AI website builder, your site may already be hooked up with all the core elements and content that you need). For example, a project page might include a featured image, header and description, plus a few extra images or media features. Listing the items on each page will help you decide on their hierarchy before fleshing out the content. Guide users with navigation and structure Don’t forget to add a table of contents, especially if your portfolio spans multiple pages or showcases a wide variety of work. A table of contents makes it easier for users to find specific sections or projects quickly, improving their overall experience. It acts as a guide for your site, helping visitors explore your work without feeling lost. Once you know which pages will make up your online portfolio, you’ll be able to decide on the navigation. How do you want your visitors to transition from one page to another? Will you include a hamburger menu that opens up into a fullscreen list, or a fixed menu at the top of each page? How will you indicate what page people are on? Learn from portfolio examples UX designer Diana Renko's portfolio illustrates that great UX design can be both functional and inventive. Her redesigned hamburger menu stands out for its unique spin while remaining easily recognizable. This creative approach showcases Renko's ability to blend familiar usability with personal style, proving that good UX design need not be dull. For more ideas, check out this collection of the best UX portfolios . 07. Work on your site's SEO What good is an online portfolio if no one gets to see it? In order for your clients to find you and book your services easily, work towards optimizing your website to bring it higher up on Google search results. Search engine optimization (SEO) is an ongoing task, concerning various elements of your site. Here are some pointers will help you get started: Create unique, fresh and valuable written content: Write blog posts or portfolio descriptions that share ideas other creatives will enjoy. This shows both visitors and search engines that your site is active and relevant. (See writing portfolio examples  for inspiration). Use relevant keywords:  Research commonly searched phrases in your field, like “independent web designer” or “Toronto architect”, and integrate them into page titles, descriptions, headings and content. Write SEO-friendly alt text for your images: Provide brief, descriptive text for all images (for example, “postcards and business cards for a branding project”). Alt text improves accessibility and helps search engines understand your visuals. Optimize metadata:  Ensure each page has a clear title and description to improve search visibility. Leverage local SEO:  If you have a physical location, claim your business on Google My Business, add your location to pages and register on relevant directories to attract local clients. Pro tip: If you have a Wix website, try Wix SEO . It’s a free, step-by-step plan designed to help improve your site’s SEO with a tailored checklist and helpful tips. You can additionally use Wix’s AI meta tag creator to write title tags and descriptions at scale. 08. Make it mobile-friendly It’s easy to forget about the huge amount of users who are likely to be viewing your site from a smartphone. In fact, mobile devices account for  Nearly 60% of web page views worldwide . That’s why the best website designs should look just as good on mobile as they do on desktop. Design your portfolio for small screens One of the major challenges designers face when it comes to creating a portfolio online is ensuring that it will be mobile-compatible. Your mobile website is more than just web design made smaller, so there are a few rules to keep in mind when designing for mobile. For the small screen, you’ll want to declutter the mobile version of your site, keeping only the most crucial elements visible. Furthermore, pay attention to the fonts and colors you use and make sure they’re legible. Reduce the amount of typing required and consider adding a search bar to ease navigation. Take a look at journalist  Lauryn Higgins'  portfolio to see an example of mobile design done right. Her minimalist design easily translates to mobile—a good argument to choose a minimalist design style if it suits your brand. Tools to simplify portfolio mobile design If you’re creating your portfolio with Wix, your site will automatically generate a mobile-friendly version, with an adaptive gallery for your images. That cuts down a significant portion of the work, but it's important to check the mobile editor every time you update your site design to check that the generated site correctly captures your vision. 09. Ask for honest feedback We all know the feeling of getting lost in a project until we lose sight of what it really looks like. That’s why it’s always best to run your website by a second set of eyes for some insight and fresh ideas. Ask your trusted friends what they have to say about your portfolio’s content and visuals. Did they think your portfolio was missing information? What did they like or dislike about your site’s appearance? Was it easy to navigate? Even if it means making adjustments, critical feedback from your peers can help you fine-tune the details of your site. To get the most helpful feedback, be specific about what you’re looking for. For example, ask reviewers to focus on areas like navigation, project descriptions or the overall visual hierarchy. Provide context for your decisions, such as why you chose a particular layout or color scheme, so they can offer more targeted suggestions. Additionally, consider asking people from different backgrounds—designers, potential clients or even those unfamiliar with your field—to ensure your portfolio resonates with a broad audience. This diverse input can help you identify blind spots and refine your portfolio for maximum impact. 10. Publish and promote Once you’ve published your online portfolio, don’t forget to share it on all of your social channels, from Pinterest to Dribbble and more. This straightforward social media marketing strategy will help you reach more potential customers, improve your SEO ranking and hear honest feedback. Another Instagram tip for designers is to add social buttons to your site, helping visitors reach your social media profiles easily. After you’ve gotten the word out, remember that your portfolio should grow with you. There’s always another tweak around the corner to make it a little better. Keep updating your site with new content and projects, implementing different features, improving the user experience and staying up-to-date with current design trends. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website How to create an online portfolio—with AI AI has changed the game, providing a near-instant way to create an online portfolio that’s totally unique to you. Getting started is simple. From Wix, you can access the AI website builder from any type of account. All you need to do is tell the AI about your background and goals for your portfolio. In seconds, the builder will craft a website with all the core pages, imagery—and even text that you need. It will also install the Wix portfolio app to your site, i.e., add essential back-office tools for easily managing the contents of your portfolio.  Altogether, you have an assortment of AI tools to choose from within Wix:   Website builder: Create a custom portfolio site by simply chatting with AI. Portfolio creator: Upload all the images you want to include in your portfolio in one fell swoop. The AI will automatically organize these images into collections representing the various projects you’ve worked on, plus suggest appealing titles and descriptions for those collections. In minutes, you’ll get a ready-to-publish professional portfolio. Image editing: Automatically enhance photos or use AI to remove and replace distracting elements. Image creation: Create new images and graphics to spruce up your online portfolio. This can be extra helpful if you’re in a role that isn’t design-oriented or work on projects that aren’t visual in nature. Text creation and editing: Tap AI for help brainstorming website copy, whether you need a zinger for your homepage or a bio for your ‘About’ page. The text creator will take into account your brand voice, audience and goals. SEO: Receive assistance with your meta tags and/or optimizing any page for a target keyword.  Branding: Through the AI logo maker , get a custom logo that represents you and your work, while making your portfolio feel more professional.   Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Tips to polish your portfolio Now that you know how to make your portfolio, here are some extra tips to make sure you really nail it. (Read also: A CMO's tips for creating an online portfolio that beats referrals .) Use consistent branding throughout your portfolio This means using the same fonts, colors and overall style throughout your portfolio. This will help to create a cohesive and professional look. On top of that, only include your best work in your portfolio. This will help you to showcase your skills and abilities to potential employers or clients. Keep your portfolio up-to-date As you create new work, be sure to add it to your portfolio. This will help to keep your portfolio fresh and relevant. Make sure that your images are clear, sharp, and well-lit and add clear and concise descriptions to each one. Tell a story with your portfolio Make sure each piece in your portfolio transitions smoothly to present a unified theme, keeping the viewer's attention and showcasing your ability to organize work engagingly. Arrange your projects to tell a story—chronological, thematic or skill-based. Focus on the type of work you want to do in the future If you’re looking to branch off into new fields, or focus more on one type of project over the other, make sure to highlight relevant experiences and skill sets. Don’t spend too much time talking about projects that you’d prefer to avoid in the future. Next steps after your online portfolio is ready Once you finish your online portfolio, you need to make sure it reaches the right people and stays up to date. Share it across social media, LinkedIn, your email signature and industry networks. Promoting your portfolio increases visibility and opens doors to new opportunities. Networking is just as important—use it as a conversation starter at events or outreach and tailor it to highlight work that appeals to potential clients or employers. Keep your portfolio fresh by regularly adding new projects, skills or achievements to show growth. Feedback from peers or mentors can help you improve its design and usability. Share individual projects or behind-the-scenes insights on social media to boost visibility and position yourself as an active professional in your field. Track your portfolio's success using analytics if available. See what resonates with visitors and adjust your focus accordingly. Make it easy for people to connect by including a contact form, testimonials and links to your social profiles. With regular updates and a strategic approach, it will show your value and attract new opportunities. Starting a design business? Use this design name generator  to name it. How to make a portfolio FAQ How should a portfolio start? A portfolio should start with a strong introduction that tells your story and what you are all about. You can include a brief bio, your contact information and your goals. You may also want to include a statement of purpose that explains why you are creating a portfolio and what you hope to achieve with it. What makes a good portfolio? A good portfolio is one that is well-organized, easy to navigate and showcases your skills and abilities. It should also be visually appealing and engaging. Here are some tips for creating a good portfolio: Be selective. Only include your best work in your portfolio. Be organized. Organize your work in a way that is easy to navigate. Be clear. Include clear and concise descriptions of your work. Be professional.  Your portfolio should be professional in appearance and content. Be consistent. Use a consistent design throughout your portfolio. Be creative. Don't be afraid to be creative with your portfolio. How do I create a student portfolio? To create your student portfolio, decide its purpose so you can narrow down the content you want to include. After that, you need to select your best work, organize it in a way that makes sense and add annotations to explain what the work is about. Then, design your student portfolio in a way that's visually appealing and easy to navigate. The final step is to share your portfolio with your teachers, classmates and potential employers. You can also submit your portfolio to online competitions or portfolio review websites. Creating a student portfolio can be a lot of work, but it's a worthwhile investment. A well-designed and informative portfolio can help you showcase your skills and talents to potential employers, colleges and other opportunities. How do I improve my portfolio? Regularly update your portfolio's content to reflect your latest projects and accomplishments, keeping it fresh and relevant. This can include images, videos and explanations of your projects. Always check your site's speed and load times, to make sure it provides the best user experience for visitors. It's also normal to review and update your portfolio according to your changing goals for it. It might change depending on whether you're using it to look for work, or simply to establish your professional expertise to your peers or clients. How to make a portfolio for job hunting? Create a job security portfolio by organizing your best work with clear project descriptions and outcomes. It's important to tailor its content to the job you're applying for, emphasizing your relevant skills and experiences. It's always best to use a clean and professional design that reflects your personal brand but is versatile for different roles and companies. Always have a concise resume in your portfolio and take the opportunity to showcase diverse projects to demonstrate your versatility. You must include contact information for easy reach. How to make a portfolio for my art? Curate a compelling art portfolio by selecting your best art pieces that showcase your style and capabilities. Consider arranging your examples cohesively within a clean and visually appealing layout. Include a brief statement about yourself as an artist expressing your inspiration and approach. It's important to use high-quality images so the quality of your art shows online. How to build a portfolio for modeling? Create a standout modeling portfolio by featuring a variety of professional, high-quality photos showcasing your range and experience. These should include headshots, full-body shots and different styles of poses. Highlight your experience, measurements (if relevant) and any notable collaborations with brands or companies. Keep the layout clean and easy to navigate, with a brief bio sharing your passion for modeling. How do I build up my portfolio? To build up your portfolio, seek freelance work, internships or volunteer opportunities to gain practical experience. Consider initiating personal projects to showcase your skills and creativity. Collaborate with others on projects to expand your skill set and produce higher-quality work. Continuously educate yourself through relevant courses and workshops to stay updated with industry trends. Solicit feedback from peers and mentors to refine your portfolio and improve the quality of your work. What does a portfolio look like? A portfolio visually resembles a sleek, professionally designed book or website with a clean and organized layout. It features sections with bold headings and high-quality images or videos that showcase work samples, each neatly arranged to draw attention. The overall design emphasizes clear and intuitive navigation, often using a consistent color scheme and typography to create a cohesive look that reflects the creator's style. Do I need a physical portfolio? A physical portfolio isn’t always necessary these days, as most employers and clients prefer digital versions for convenience. However, it can still be useful in certain situations, like job interviews, meetings or events where you want to leave a lasting impression. A well-crafted physical portfolio can show off your attention to detail and make your work feel more tangible and personal. It’s a great complement to your online presence, not a replacement. What should a portfolio look like? Generally, a portfolio should be a curated showcase of your best work, tailored to the specific job or opportunity you're looking for. It should be visually appealing, easy to navigate while highlighting your skills, process and accomplishments. It should always include a concise introduction, a few standout projects with detailed descriptions of your role and the outcomes and a clear call to action or contact information. The goal is to tell a compelling story about your expertise and value in a professional and polished manner.

Get  free website hosting  from Wix today → Cybersecurity is about protecting your website and business from hackers, malware and other online threats. Understanding cybersecurity basics helps small business owners keep their data safe when building a website , choosing website hosting and managing day-to-day operations. As cyber attacks become more advanced, every website is at risk of security and privacy breaches. When learning how to start a website , making security a top priority is essential. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: cybersecurity basics Cybersecurity basics help small businesses protect their websites, data and customers from common threats like malware, ransomware and phishing. By understanding core principles like the CIA Triad, following the NIST Cybersecurity Framework and choosing secure website hosting with built-in protections, businesses can reduce risk, respond faster to attacks and keep their operations running safely as they build and grow online. Key domains of cybersecurity Cybersecurity domain What it covers Network security Protects infrastructure like routers and Wi-Fi networks from intruders using tools such as firewalls and VPNs Endpoint security Secures individual devices like laptops and smartphones with antivirus software and device protections Cloud security Safeguards data and applications hosted on cloud platforms like AWS, Azure or Google Cloud Identity and access management (IAM) Controls who can access systems and data to prevent unauthorized entry What is cybersecurity? Cybersecurity is the safeguarding of protected information and critical data online. Organizations and small businesses implement cybersecurity measures to defend sensitive data from both internal and external threats and to best prepare for an attack. To improve defense systems and unify federal agencies, US President Joe Biden signed the Strengthening American Cybersecurity Act into law on March 1, 2022. The legislation now requires all critical infrastructure entities to report attacks to the Cybersecurity and Infrastructure Security Agency (CISA) , the government organization aimed to manage and reduce risk. That being said, as national web infrastructure improves, so do hackers’ methods. While it is nearly impossible to eliminate all threats, you can greatly reduce your business’ exposure to hackers by establishing a strong cybersecurity posture , an industry term that refers to a system’s effectiveness. According to Allan Kinic, cybersecurity expert and founder of Prevention-internet.fr: "Cybersecurity is not just a technical matter: it is above all a posture, a way of thinking about the management of one's site, one's tools, one's teams." The most common cybersecurity threats to small businesses According to a Small Business Administration survey , 88% of small business owners feel vulnerable to cyber attacks. And they are—hackers target smaller enterprises for two primary reasons: One, because they know that small companies are often vulnerable without the resources of an IT team, and two, small businesses may also have partnerships with larger companies, providing a direct pathway for hackers to breach through their computer security and reach their sensitive data. To effectively protect your company and customer information, you need to understand three primary cybersecurity threats to small businesses: Malware attacks Malware includes a variety of cyber threats such as trojans and viruses. In these attacks, hackers use code to break into private networks with the intention of stealing or destroying data. Malware attacks usually originate from fraudulent downloads, spam emails or from connecting to other infected devices, potentially costing businesses an excessive amount of money to repair. Ransomware According to CISA , ransomware threats significantly increased in 2021. Hackers usually inflict computers through email, and can result in significant damage and expenses. As the name suggests, ransomware attacks hold a victim’s sensitive data, such as passwords, files, or databases, for ransom. Hackers require the money to be paid within 24-48 hours or they will destroy or leak the data. Phishing Phishing is when a hacker sends a fraudulent email or direct message to company employees with a malicious link. In fact, members of an organization and work emails are a leading cause of small business data breaches because they provide a direct pathway into business networks. Phishing attacks can result in data leaks, system freezes or virus installations. According to the FBI’s 2020 Internet Crime Report , a rise in these attacks caused adjusted losses of $54 million in that year alone. How can small businesses protect themselves? As mentioned earlier, small businesses arguably suffer from cyber attacks more than larger enterprises because they lack the resources needed to recover. In fact, 60% of small businesses close within six months of an attack. Before describing how small businesses can defend themselves, we’ll first discuss the CIA Triad, a widely-accepted model that serves as the basis for modern cybersecurity standards. What is the CIA Triad? The CIA Triad defines three vital components: confidentiality, integrity and availability. Every cyber attack attempts to breach at least one of these attributes, and the relationship between them provides guidance and security standards for how information systems should operate. Confidentiality: All sensitive business data should be kept confidential and accessible by authorized users only. Integrity: Proper measures should be taken to ensure that system data is reliable and trustworthy. Availability: All authorized personnel must be able to access the network and its data at any given time. This means that businesses need to continuously monitor network security and system functionality. To better understand the relationship between these terms, here’s an example of the CIA Triad in play for someone running a successful eCommerce website : Confidentiality: To log into the account, the business owner needs to enter their username and password. If they forget their credentials, they can take advantage of two-factor authentication, which sends users a code to reset their password. Integrity: Once logged in, they have access to accurate, unaltered personal and customer data. Availability: Lastly, the business owner and their customers can access the store at any time because of its 24/7 online availability. Is my Wix website secure? Yes and we explain how. The NIST Cybersecurity Framework The NIST, or the National Institute of Standards and Technology, is a department within the US Department of Commerce that helps businesses increase their cybersecurity posture. Using the CIA Triad as a guide, the department established the NIST Cybersecurity Framework , a five-step system for small businesses to defend their information security systems: Identify Protect Detect Respond Recover 01. Identify The first step of creating a cybersecurity plan is to identify all devices, accounts, and data that need monitoring and protection. This includes: Equipment. Computers, laptop POS systems, smartphones, routers Network. Your Wi-Fi network and VPN Account credentials. Login information for email accounts, company software and tools, computer and laptops Cloud Storage . Any files or information utilizing cloud storage Your website. Including client information, inventory and your payment processor 02. Protect Your business needs a multifaceted approach to defend against cyber threats. Here are the primary steps: Appoint an employee to direct all cybersecurity initiatives (If you’re the only employee, you’ll have to manage it yourself or hire a reputable contractor). Install antivirus software, full-disk encryption and host-based firewalls. Set up all software to install updates automatically. Only allow authorized staff to login to your systems and your network. Require strong passwords for all devices and accounts and update them every six months. Strong passwords have: At least 8 characters One or more uppercase letters One special character One number Implement email spam filters. Provide staff training on the most common threats. Perform regular security audits to ensure there are no holes in your system. Backup all critical assets. Use multi-factor authentication. Use a secure payment processor to protect your client data. 03. Detect Your first line of defense against cyberattacks? Consistently monitoring your network systems. Any unusual or suspicious activity, such as unknown login attempts, strange file transfers or movement of data should be reported to your security point person and investigated immediately. 04. Respond Identify which systems or data have been compromised. Confirm the type of attack. Inform all users on your network. If the source of the breach was an email, inform all employees to immediately delete it. Take the source computer, system or application offline to isolate the attack. Have your point person or an IT professional check for any backdoors hackers may have set up to regain access in the future. Identify the damage. 05. Recover Recovering from a cyberattack can feel overwhelming. Like any unfortunate incident, take it as a learning experience and iterate on your security so it doesn’t happen again. After an attack, remain patient and allow your systems and employees to prioritize recovery before resuming business as usual or pursuing new initiatives. Meanwhile: Inform law enforcement and regulatory agencies. Remain transparent and inform clients or customers about the breach to regain their trust. While a cybersecurity attack can hurt your reputation, not sharing the information with your stakeholders can cause more damage than good. Choosing a secure website builder Your website may contain private data like payment process information, customer credit card data, email addresses, login credentials and inventory. This is why website security is one of the most important aspects of protecting your business. Therefore, select a website builder that guarantees the highest level of defense. Self-hosted platforms vs. managed platforms Unlike self-hosted platforms which leave users responsible for their own website security, managed platforms, like Wix, have dedicated 24/7 security teams to take care of this. To ensure the highest level security for all users, Wix develops review processes, investigates suspicious activity, works with outside security consultants, runs a bug bounty program and provides reliable web hosting and HTTPS and SSL certificate protection. Business owners can feel confident that their websites are protected, leaving more time to manage company activities. You can learn more about how Wix handles security , how to host a website and the different web hosting costs here. Managed website builders are also committed to the highest international privacy and security standards. This applies to all business tools and apps it develops, too, like scheduling software , email marketing services and online payment processing . As cybersecurity threats evolve, arm yourself with a provider that has the necessary resources to respond to these threats so you can focus on your business. Make sure your you choose a website platform aligned with: The Payment Card Industry Data Security Standard (PCI DSS) Level 1: This ecommerce compliance standard protects the security of credit card and cardholder data. SOC 2 Type 2 : Developed by the American Institute of CPAs, SOC 2 Type 2 is an auditing procedure that ensures service providers securely manage user data. International Organization for Standardization (ISO) standards 27017, 27001, 27018, 27701: These are ISO’s four primary security standards, the organization that oversees companies that manage services, data, and intellectual property entrusted. General Data Protection Regulation (GDPR) : An EU-governed law ensuring strict privacy practices and data protection. Companies outside the EU adhere to the GDPR to telegraph to customers that they’ve willingly implemented the highest security standards. Brazilian General Data Protection Law (GDPR) : Brazil’s version of GDPR. This law unifies the many Brazilian’s policies that govern personal data, both online and offline. California Consumer Privacy Act (CCPA) : A California law that allows consumers to see all personal information a company has tracked as well as which third parties that information was shared. Learn more: What is web hosting? How to host a website Additional resources Knowing that a managed website builder oversees your site's security gives users the peace of mind they need to efficiently operate their small businesses. However, you’ll still need to secure other password-protected systems or databases like your internet network and email accounts. Without an IT department, smaller enterprises may find it difficult and overwhelming to establish a complete security system. Take advantage of these existing resources to help create a comprehensive plan: Federal Communications Commission’s (FCC) cybersecurity planning too l : The FCC regulates communication across all fifty states and created this tool to help businesses develop a complete response plan. Cybersecurity and Infrastructure Security Agency (CISA): CISA provides helpful materials for SMBs to create a strong cybersecurity posture, including their Cybersecurity Resources Roadmap and Cyber Essentials. National Cyber Security Alliance (NCSA) case studies : Created in collaboration with NIST, these simulated scenarios help business owners understand how to better respond to attacks and improve their own cybersecurity.

Ready to showcase your best work? Start building your portfolio → Creating a student portfolio is a powerful way to highlight your academic achievements, academic growth and any creative projects you've taken on. In this guide, you’ll learn step by step how to make a student online portfolio that stands out to teachers, admissions officers or future employers. Whether you’re in high school, college or a creative program, a well-organized student portfolio helps you reflect on your learning journey and present your accomplishments in an accessible way. TL;DR: How to make a student portfolio Step Summary 1. Gather your best work Choose your top academic, creative, or extracurricular projects. 2. Write short reflections Explain what you learned and why each piece matters. 3. Design your online portfolio Use a clean layout that’s easy to navigate (try Wix Student Templates). 4. Add achievements and goals Highlight awards, skills, and future aspirations. 5. Keep it updated Refresh your portfolio each semester with new projects. How to make a student portfolio in 5 steps When it comes to making a portfolio its important to remember that it's more than a collection of assignments, it’s your personal showcase of growth, creativity and learning. Follow these five steps to build a portfolio that reflects who you are as a student, regardless of what your favorite subject or major is. Gather your best work Write short reflections Design your online student portfolio Add your achievements and future goals Keep your student portfolio updated 01. Gather your best work Start by collecting examples of your strongest academic or creative work. This could include essays, research projects, artwork, videos or presentations. If you’re creating a portfolio for college applications include photos of classroom projects or extracurricular activities. Its always important with a student portfolio to focus on quality and variety — choose pieces that show both your skills and growth over time. Organize your work by subject or theme to make it easier for viewers to follow. 02. Write short reflections For each project you include in your portfolio, write a short reflection describing what you learned, the skills you developed and why you’re proud of that piece or project. Reflections help your portfolio tell a story and they show not just what you did but how you grew as a student. You can aim for 2–4 sentences per project. For example: “This science fair project taught me how to test hypotheses and present data clearly.” 03. Design your online portfolio A digital portfolio is easy to update, share and access, making it a good option over a printed one. Its something that can follow you through your entire student career, from high school, to college to post-grad. If you use a portfolio builder like Wix, you can use student website templates to create a professional looking portfolio without needing to be a design major. A portfolio builder also usually includes: Web hosting , a domain name, website security Portfolio templates (or education website templates ) Drag and drop editor , for easy designing Customer support Free to paid website building plans Your student portfolio should include some key sections such as About Me, Projects, Achievements and Contact. It's completely up to you how you choose to customize your student portfolio and you should make it as unique as you are. Some good portfolio design tips include, choose simple fonts, consistent colors, and plenty of white space so your work stands out. You can also check out these student portfolio examples for inspiration. 04. Add your achievements and future goals Your student portfolio doesn't have to include just your schoolwork. It can also be where you showcase your: Awards Certificates Leadership experiences If you’re applying to colleges or internships, it also makes sense to add your resume or a short Career Goals section. Want to show initiative? Include future projects you're planning. Maybe you have plans to volunteer, or tackle a new academic challenge. 05. Keep your student portfolio updated Your student portfolio should grow as you do. Update it regularly with new classes, projects and experiences. You should also regularly replace older work with pieces that better represent your current skills. Learn more: Common portfolio mistakes Student portfolio examples (built on Wix) Sabrina Evans Sabrina's  student portfolio balances creativity and professionalism beautifully. She uses an engaging “About” section that works as a reference point for anyone seeking  about us page examples . Even more impressive is her video portfolio, which highlights her projects in a dynamic and memorable way—great inspiration if you’re wondering how to make a video portfolio  or looking for  videographer portfolio examples . Victoria LaFave Victoria’s  student portfolio is a great case study for anyone in education. Her site includes a dedicated teaching tab, making it an excellent example for future educators researching the best website builders for teachers , how to make a teaching portfolio  or browsing teaching website examples . Looking to make another type of portfolio? How to make a nursing portfolio How to make an acting portfolio How to create a dance portfolio How to make a voice acting portfolio How to make an interview portfolio How to write a cover letter for a portfolio How to make a student portfolio FAQ What should always be included in a student portfolio? Include a mix of your best work, short reflections, achievements and personal goals. Optional others to add include photos, certificates and recommendation letters. How long should my student portfolio be? There’s no strict rule but we'd say aim for 5–10 strong examples of your work. Quality and clarity matter much more than quantity.

Turn your ideas into a website you love with Wix →   Creating a teaching portfolio can be a game-changer for your education career. Whether you’re applying for a teaching job, showcasing your skills to peers or simply building your professional confidence, an organized and visually appealing portfolio can make a powerful impression. From showcasing lesson plans to highlighting classroom management techniques, your portfolio tells your story as an educator. Today, building your teaching portfolio doesn’t mean printing a three-ring binder. You can make it online, using a website builder  or even an AI website builder  to create a teaching portfolio that grows with you. In this guide, you’ll learn how to make a website from scratch , with a focus on how to make a portfolio . We’ll cover essential steps, share the best teacher website examples and offer free templates and tips to help you create your best portfolio yet. Want help choosing the right platform? Check out the  best website builders for portfolios —plus examples of the best portfolio websites  to spark ideas. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a teaching portfolio? A teaching portfolio is a curated collection of documents, lesson plans, reflections and evidence of teaching effectiveness. It’s used to showcase your skills, philosophy and growth as an educator. Key purposes: Highlight your teaching philosophy Present lesson plans, assessments and student work Reflect on your growth and development Provide evidence of student learning Demonstrate qualifications to potential employers Pro tip:  Today’s hiring landscape favors digital assets. An online teaching portfolio can show tech-savviness, organization and initiative—all things school administrators value. Common teacher portfolio formats Format Description Best for Print portfolio Physical binder with tabs and printed documents. In-person interviews. Digital PDF Shareable, downloadable file. Email applications. Website portfolio Online version hosted via website builder. Showcasing work 24/7; interactive experience. Why create a teaching portfolio? Even if it's not required, having a professional portfolio shows initiative, professionalism and a genuine passion for teaching. Benefits: Helps you prepare for interviews by organizing your talking points. Showcases your unique teaching style and strengths. Builds credibility and confidence in your abilities. Makes you memorable to hiring committees. "In an interview setting, your teaching portfolio does more than back you up—it speaks for you. A clean, organized portfolio shows you think like an educator and a professional." - Sharon Hafuta, SEO blog editor at Wix Learn more: Best resume website builders Best website builders for freelancers Portfolio design How to design a website How to make a business website How to make a portfolio for a job What to include in a teaching portfolio This is one of the top questions educators ask, and for good reason. There’s no universal format, which can be both freeing and overwhelming. Here’s a breakdown of what to put in your teaching portfolio, with a template you can follow: Section Purpose Tips Cover page Introduce your portfolio. Include your name, title, photo and contact info. Table of contents Navigation aid. Hyperlink sections for digital formats. Teaching philosophy Share your beliefs and goals. Keep it personal yet professional. Resume/CV Outline your qualifications. Tailor it to education roles. Lesson plans Show teaching skills in action. Add student outcomes or reflections. Assessments Demonstrate evaluation strategies. Include examples of feedback. Student work samples Showcases results. Include a range of learning levels. Letters of recommendation External validation. Choose diverse voices. Certifications & awards Proof of credentials. Include relevant dates. Professional development Commitment to growth. List conferences, courses, webinars. Optional additions: Classroom management plan Syllabi or course outlines Technology integration samples DEI-focused practices How to make a teaching portfolio in 7 steps Whether you're wondering how to make a teaching portfolio for high school interviews or you're applying for a new district, these steps can help you build one that reflects your unique style. TL;DR: how to make a teaching portfolio in 7 steps Creating a teaching portfolio helps you stand out in job applications, interviews or promotion opportunities. Whether you’re applying to a new school district or just want to showcase your teaching style, here’s a quick overview of the steps: Define your goals: Know what you want your portfolio to achieve. Choose a website builder: Pick a platform that’s easy to use and offers professional tools. Find a portfolio template: Select a design that fits your teaching style. Select and present your best work: Curate lesson plans, student work and certifications with context. Optimize for mobile and SEO: Make your site accessible and easy to find. Add a clear call to action: Guide visitors to connect, download or follow up. Review and refine : Keep your portfolio updated and polished over time. Want the full breakdown? Read on for details, examples and expert tips. Define your goal Choose a website builder Find a portfolio template that suits your style Select and present your best work Optimize for mobile and SEO Add a clear call to action  Review and refine 01. Define your goals Start by identifying what you want your teaching portfolio to achieve. Are you preparing for interviews? Applying for a specific position? Seeking promotion? Your goals will shape the structure, tone and web content  of your portfolio. Be honest about your strengths and the unique value you bring to the classroom. Your goals might include emphasizing your classroom management approach, showcasing student work or aligning with a school’s educational philosophy. Clarity here will guide every decision you make. 02. Choose a website builder To create a professional online teaching portfolio, start by selecting a website builder that fits your needs. Ideally , the platform should let you register a domain, provide  free website hosting  and offer tools like a domain name generator and domain name search  to help you find the perfect web address. If you’re asking, what is website hosting? —it’s the service that stores your website and makes it accessible to visitors online. Learn more: How to register a domain name A strong website builder gives you a strong website infrastructure  including flexibility, scalability , website security  and ease of use. Whether you prefer to use drag-and-drop  tools or let an AI assistant guide the process, look for a platform that helps you launch quickly while still offering robust customization.  Think about long-term features too, such as blog functionality,  contact forms  and the ability to update your site as your teaching career evolves. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." - Hani Safe, product lead at Wix Explore the best website builders for teachers  to get started on your portfolio. 03. Find a portfolio template that suits your style Your teaching portfolio should reflect your personality, professionalism and teaching approach. Choosing the right website templates —especially portfolio templates —is crucial. Look for clean, modern website designs with intuitive website navigation so that hiring committees can easily explore your work. Strong web design balances style and substance. Don’t overwhelm visitors with too many colors or complicated layouts. Instead, choose a  website layout that puts your teaching philosophy and work samples front and center. Prioritize templates with organized sections, accessible menus and responsive design so your site looks great on any device. 04. Select and present your best work Once you’ve chosen a format and template, it’s time to fill your teaching portfolio with meaningful content. Start by curating your strongest lesson plans, student work samples, classroom management strategies and any relevant certifications. Quality over quantity is key—each piece should tell a story about your effectiveness as an educator. Give context for each sample you include. For example, instead of simply uploading a worksheet, explain what learning objectives it addressed, how students responded and any measurable outcomes. This narrative approach helps hiring managers see your teaching in action and understand the impact you’ve made in the classroom. 05. Optimize for mobile and SEO Most people reviewing your portfolio will do so on their phones or tablets, so it’s critical to build a site that functions smoothly on smaller screens. Ask yourself: what is a mobile website? It’s a version of your site tailored for smartphones—easy to navigate, fast to load and touch-friendly. Use one of the  best mobile website builders  to ensure your site works seamlessly across all devices. Equally important is search engine visibility. Choose one of the  best website builders for SEO and take advantage of built-in seo features  to help your portfolio rank higher in search results. Learn  how to make a website mobile friendly  and focus on website SEO  practices like optimized website headings , structured content and internal linking.  Want to boost visibility even more? Use a blog maker  and explore how to start a blog —it's a great way to enhance your blog SEO and showcase thought leadership through your portfolio. Together, these steps create a strong foundation for SEO website design . Learn how to start a teaching blog  in just a few easy steps. 06. Add a clear call to action Your teaching portfolio isn’t just a presentation—it’s a communication tool. So what’s the next step for your visitor? This is where a  call to action comes in. Strong CTAs help guide your audience, whether you want them to download your resume, contact you for an interview or request a full portfolio via email. Check out  call to action examples  or browse a guide on call to actions to craft one that fits your tone. Effective CTAs are clear, visible, and actionable. Use bold buttons that say things like “Get in Touch,” “Schedule a Call” or “Download My Portfolio.” Position them in key places: the homepage, end of each section and your site footer. A compelling call to action helps turn a great first impression into a real opportunity. 07. Review and refine A teaching portfolio should evolve as you grow. After launching your site or preparing your print version, take time to review everything. Ask trusted colleagues to proofread and offer feedback. Make sure your links work, your content is error-free and your site functions properly on desktop and mobile devices. Set a schedule to revisit your portfolio every few months—especially before job applications. Update older materials with new examples, revise your teaching philosophy to reflect your latest thinking, and replace generic content with more personalized, targeted work. A regularly refreshed portfolio shows initiative and ongoing professional development. Learn more: Website launch checklist How to launch a website like a pro Teaching portfolio examples  Looking through real-life teaching and personal portfolios  can spark ideas for your own. Below, we’ve handpicked a few standout examples—each showcasing a unique strength, from design to content structure to accessibility . Whether you're building your site from scratch or using templates, these examples highlight what’s possible when you bring personality and professionalism together. 01. Art Smart with Mrs. J Art Smart with Mrs. J ’s art teacher portfolio feels like an extension of the classroom itself. The use of playful fonts , student artwork and thematic sections turns the site into an immersive teaching experience. From lesson plans to videos, every element reinforces Mrs. J’s identity as a passionate and creative educator. It’s a reminder that your site should feel like you. Don't be afraid to incorporate your subject matter into the design—especially if you're teaching art, music or drama. A themed portfolio is not only fun to explore but also tells a story about how you engage with students. 02. Sunflower Scaffolds Sunflower Scaffolds ’ teaching portfolio embraces a bold, expressive color scheme , using warm hues and soft web gradients  that reflect the nurturing energy of early childhood education. The gentle transitions between rainbow colors give the site a vibrant yet soothing feel—perfectly in tune with its audience of educators and young learners. This site reminds us that a portfolio doesn’t need to be neutral to be professional. Color can be used intentionally to evoke emotion and reinforce your teaching values. Thoughtful use of web gradients and palettes creates a warm, welcoming digital space that’s both on-brand and inviting. 03. Teaching Allison Teacher Allison ’s portfolio is a great example of an authentic and approachable teaching website. It showcases her educational background, teaching philosophy and even personal touches like favorite quotes. While the layout is simple, the content feels genuine and relatable—ideal for educators who want their site to reflect their personality, not just their credentials. This site is a good reminder: your teaching portfolio doesn’t need to be complex to be compelling. If you’re just starting out, focus on telling your story honestly and updating as you grow. 04. Mrs. Kinder's Korner Mrs. Kinder’s Korner  combines bright design with best practices in website accessibility. From readable font sizes to high-contrast text and keyboard-friendly navigation, it’s clear the creator understands web accessibility and how it impacts the user experience. This site is a great case study in how to make a website accessible  without compromising on personality. If you're building your portfolio on Wix, take note: Wix offers built-in tools and guidelines for accessibility. Familiarize yourself with website accessibility best practices  and learn how to make a Wix website accessible  to ensure your teaching portfolio is welcoming to all visitors, including those with disabilities. 05. Isabel Forward Isabel Forward ’s teaching website doubles as a portfolio and digital resume, making it a great example for job-seeking educators. The homepage features a polished headshot, concise website bio  and easy-to-navigate sections for resume highlights, projects and classroom work. If you're wondering  how to make a professional resume website , this is a strong blueprint. Wix is one of the  best resume website builders , offering stunning resume website templates and tools to help you stand out. Use this site as inspiration for website layout , tone and structure if you're searching for resume website examples  that balance visuals and content effectively. 06. Cheryl Cofer Cherly Cofer ’s teaching portfolio makes a lasting first impression with its crisp layout, intuitive website navigation  and modern website design . The standout feature? A subtle Apple-style logo that lends a sleek, tech-forward tone to the homepage. This logo isn't just decorative—it’s a reflection of Cheryl’s professional identity. If you're inspired by this, consider using a logo maker to create your own mark or explore guides on how to design a logo  that matches your teaching philosophy. The minimalist design— white space , limited color palette and a clean font—mirrors the style of high-end brand websites, which lets her content shine without distraction. It’s proof that simplicity, when done right, can feel powerful and memorable. Check out these niche industry portfolios: Fashion portfolio examples Model portfolio examples UX portfolio examples Illustration portfolio examples Industrial design portfolio examples Animation portfolio examples Social media portfolio examples Writing portfolio examples Digital portfolio examples Teaching portfolio templates W ant a head start? Explore these free teaching portfolio template to get started: Template includes: Editable cover page Table of contents with hyperlinks Teaching philosophy page Lesson plan and assessment templates Student work sample layout Free portfolio templates on Wix: Artist portfolio template Photographer portfolio template Illustrator portfolio template Videographer portfolio template Branding portfolio template Food photography portfolio template Graphic designer portfolio template Designer portfolio template Architecture portfolio template Acting portfolio template Fashion designer portfolio template Art director portfolio template UX designer and web developer portfolio template Fashion journalist portfolio template Learn all about Wix templates  to find the perfect match for your portfolio. Teaching portfolio cover page tips & examples First impressions matter. A strong cover page should be: Visually clean and easy to read Aligned with your teaching style Personalized with your name and photo Sample cover page layout Element Example Full name John Smith Title Middle School Science Teacher Photo Professional headshot Contact Phone number, email address and LinkedIn  Design Soft colors, clear typefaces, school themed icons Online vs. print: which teaching portfolio format is best? Feature Online portfolio Print portfolio  Accessibility  24/7 access Requires physical delivery Visual impact Interactive design options Tangible, tactile presence Updates Easy to revise Requires reprinting Best for Remote applications, networking In-person interviews Pro tip:  You can always create both. Use a website as your primary portfolio and a printed version for interviews. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a tattoo portfolio How to write a cover letter for a portfolio How to make a teaching portfolio FAQ What is a teaching portfolio? A curated collection of teaching documents that reflect your educational philosophy, experience and student impact. What should I include in a teaching portfolio? Include your teaching philosophy, resume, lesson plans, assessments, student work and more. See our full checklist above. How do I make a teaching portfolio from scratch? Choose a format, gather your materials and use a website builder or free website template to organize them into a cohesive portfolio. Are digital teaching portfolios accepted? Yes. In fact, digital teaching portfolios are increasingly expected, especially for remote positions.

Creating an online college portfolio is one of the most effective ways to stand out in competitive admissions or creative programs. Whether you’re applying to art school, design programs or for scholarship opportunities, a portfolio website is an effective way to make an impression. With Wix you can easily make an online portfolio that reflects your personality and achievements. With professionally-designed website templates and a drag-and-drop editor you can present your best work online, no coding needed. TL;DR: How to create a college portfolio Here’s what you’ll find in this guide: How to create a portfolio for college What to include to make a strong impression Inspiring examples of student portfolio websites built with Wix Why every student needs a college portfolio website Turn your ideas into a website you love with Wix Why choose Wix for your college portfolio? Your college portfolio should represent your creative talent and technical skills, Wix helps students and applicants build professional, personalized sites that do just this. With Wix’s AI website builder , you can design a portfolio in minutes. Wix's editor includes mobile friendly website templates, media galleries and video integration, making it ideal for art portfolios , music portfolios, film portfolios or design portfolios . Wix also includes in-built SEO features , web hosting and website analytics, so your portfolio performs as well as it looks. How to build a college portfolio website in 5 steps Creating your college portfolio website should be simple and intuitive. Here’s how it can be just that. Choose a portfolio builder Pick a domain name Choose your portfolio template Customize your college portfolio Publish and promote your website 01. Choose a portfolio builder When it comes to choosing a portfolio builder look for one that combines user-friendly design with AI website building tools that automatically generate layouts for student portfolios , helping you focus on your content instead of coding. Better yet choose a website builder, like Wix, that includes secure web hosting , a customizable domain name and enterprise-grade website security . Most portfolio builders allow you to create a portfolio for free, or you can choose from one of a number of paid plans. Learn more about how to go about building a student portfolio Learn more: Best portfolio builders Best free website builders Best website builders for creatives How much does a portfolio website cost? 02. Pick a domain name Your domain name should represent you, so try a simple format like yournameportfolio.com . With a paid plan , Wix makes it easy to know how to register a custom domain   and provides free hosting and SSL security as well. You can create a college portfolio without a customized domain, what really matters is your work you include in it, not necessarily your domain name. But being able to put your own stamp on your portfolio with a unique domain name can really help with your personal branding. Registering a domain name is easy with Wix. You can also conduct a domain name search to help you choose the right one. 03. Choose your portfolio template Many portfolio builders, including Wix, have a large range of website templates to choose from. Each template should include built-in sections for projects, about pages, and contact info. Pick one that matches your discipline, be it photography, architecture or digital media and customize it instantly with Wix’s drag-and-drop editor. Explore these popular portfolio templates : Photography website templates Music website templates Website templates for design 04. Customize your portfolio design It's important to share your work through your use of layout, imagery and color within your portfolio design. Wix lets you adjust fonts, upload artwork, embed videos and use an AI Text Generator to describe your projects clearly. Think about adding a résumé section, an artist statement and project descriptions that help viewers understand your work and goals. 05. Publish and promote your college portfolio Once you’re happy with your site and you've shared it with other students who can give you feedback, then you can press publish and have your portfolio go live. Think about how to share it to a wider audience through social links, email signatures or QR codes on your printed applications. Use Wix Analytics  to track visits and engagement and remember to keep your site updated with new projects as your college career develops. What to include in your college portfolio A great portfolio website should highlight both your skills and your personality. Here’s what every college portfolio should include: About or Bio page:  Use customizable layouts to craft a clear and engaging personal introduction to you and your work. Project gallery:  Showcase your best work using media galleries, video players or dynamic grids. Resume or CV:  Add downloadable PDF sections or use text widgets to format your achievements professionally. Testimonials or references:  Include short quotes from teachers or mentors. Contact page:  Make it easy for admissions teams to reach you with a form builder or custom email integrations. Blog (optional):  Use a blog maker , create a blog and share process updates, reflections, or inspiration—perfect for creative programs. College portfolio examples (all built on Wix) Victoria Lafave Victoria’s  student portfolio is a great case study for anyone in education. Her site includes a dedicated teaching tab, making it an excellent example for future educators researching the best website builders for teachers , how to make a teaching portfolio  or browsing teaching website examples . Alexis Delobelle Alexis Delobelle’s  student portfolio feels polished and career-ready. The site integrates striking visuals, straightforward  website navigation  and a professional tone that works well for both academic and career opportunities. Learn more: How to create a UGC portfolio How to write a cover letter for a portfolio How to create a college portfolio website FAQ How do I make my college portfolio stand out? Choose a cohesive design, include only your best work and write short project descriptions that tell a story. Try to keep your design consistent across your portfolio. Can I add video or animations to my portfolio for college? Absolutely. Wix supports video backgrounds, embedded clips, and animation effects—perfect for film, animation, or digital art students. Is Wix free for students? Yes, Wix offers a free plan so you can start building right away. You can upgrade anytime to connect a custom domain or unlock advanced features. Why do I need a college portfolio? A college portfolio showcases your skills, creativity and growth beyond grades or test scores. It gives admissions teams a deeper understanding of your talents and personality, helping you stand out in competitive applications, especially for art, design, media, and performance programs.