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Turn your ideas into sales and start selling with Wix eCommerce →   If you’re like most merchants who start an online store , you’re probably not questioning the security of your eCommerce website—until it actually becomes a problem. But the truth is, every business big and small is vulnerable to security threats. Small online businesses are especially attractive targets to cybercriminals because they often lack the infrastructure to combat attacks. To help you avoid becoming another statistic, we’ll discuss top ways to protect your eCommerce website from attackers who lurk in the darkest corners of the internet. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. What is eCommerce website security? Ecommerce website security  involves shielding your site from cybercriminals who may try to steal your website content, data, or your customers’ personal data for their own use. Cyber attacks can take on various forms and are becoming increasingly sophisticated. It's common for people to build an eCommerce website  without taking that into account. That’s why it’s paramount to use the right website builder and follow the right security measures from the get-go. The disastrous effects of poor eCommerce site security The average cost of a data breach is  $4.2 million , according to IBM, with the global cost of cybercrime peaking at $6 trillion last year alone. This takes into account lost sales, customer turnover, and website downtime caused by data breaches. It’s worth noting that a cyberattack can also have a detrimental effect on your SEO performance by changing the content that search engines see. For example, hackers can stuff your website with irrelevant keywords and load your site with links. Hacked pages that have been injected with HTML , PHP and Javascript redirects can potentially get you blacklisted on Google—severely stunting your organic growth. Customers who are exposed to any security issues may additionally air their grievances on review sites, damaging your brand’s reputation. Needless to say that it’s essential to have a clear grasp on your site’s vulnerabilities. Hackers may hone in on your eCommerce site for a variety of reasons: To redirect your website visitors to another commercial site To hurt and take over your organic rankings (i.e., SEO spam) To steal your customers' information such as credit card details To install malware on your visitors' devices To hurt your brand’s reputation by vandalizing your website with offensive, political, or other content that serves the hacker's agenda To hijack cookies and Session IDs to gain access to restricted areas To insert malicious code that allows the attacker to control your website remotely (e.g., backdoors) To use your website to send spam emails To launch a distributed denial of service (DDoS) attack Is my Wix website secure? Yes and we explain how. Top security threats to your eCommerce website Let’s take a deeper look at the cybersecurity risk that eCommerce sites face. Search query language (SQL) injections One of the most common attacks is known as SQL injection. This is where a hacker inserts malicious code into an input field on a webpage to gain access to the underlying database. Once inside, they can extract sensitive data including customer credit card details, passwords and other sensitive information. Distributed denial of service (DDoS) attacks A DDoS attack occurs when a hacker attempts to overload a server with traffic. The goal is to take your website offline or otherwise interrupt your website’s functionality. To do this, a bot sends large volumes of fake traffic to a website to try to overload the server and cause a site crash. This is obviously very damaging for an online store since it prevents customers from browsing, viewing or purchasing from your website. Ransomware Ransomware is a type of malware (e.g., malicious software designed to cause damage) which encrypts a website's files. Once encrypted, the initiator of the attack demands a ransom from the website owner to decrypt them. Until the ransom is paid, the website or system is unusable. Ransomware attacks can be costly and time-consuming to fix because they involve paying the hacker the “ransom” to restore your data. Cross-site scripting (XSS) Cross-site scripting involves injecting malicious javascript code into a trusted site, like your online store. When an unsuspecting customer visits your page, the attacker uses XSS to send a malicious script. This script will allow the attacker to view your customer’s cookies, credentials (with which they could steal bank information or credit card data), or rewrite an HTML page. Credential reuse When a hacker uses stolen credentials (usually from another website) to gain access to your website, it is known as credential reuse. This type of attack exploits the tendency for people to reuse the same password on multiple websites and online services. An attacker may obtain a user’s credentials in a few different ways (e.g., phishing, data breaches, credential stuffing bots, password spraying, etc.). Once hackers have the user’s login information, they can use it to log into other popular websites and thus do more damage. Ecommerce payment fraud There are several ways attackers initiate eCommerce payment fraud. In one instance, the fraudster may use illegally obtained credit card numbers to make a purchase on your site. In another instance, the fraudster may take over a customer’s account by purchasing stolen passwords, implementing phishing schemes, or using other unscrupulous means. Once in the account, the hacker may change account details and purchase products from the user's online shopping cart . To mitigate these threats, it’s important to take steps to keep your website and your customers’ data as safe as possible. Ecommerce website security checklist: 7 steps to protect your business Maintaining good website security for your eCommerce business is an ongoing process—one that involves working closely with your website builder. Here are seven steps you can take to secure your online store. 01. Choose your eCommerce platform wisely Your website builder is your number one ally when it comes to website security. Not only do the best eCommerce solutions offer a solid infrastructure but they’re also backed by dedicated security experts. For example, Wix eCommerce  offers enterprise-grade security—fully managed for you 24/7. During the development process, our team incorporates procedures like threat modelling, code review, and penetration tests all aimed at preventing cyber attacks. Any Wix app partners undergo ongoing security assessments. And Wix itself achieves the highest level of privacy and security compliance, allowing you to accept secure online payments  and maintain a highly-vetted network of vendors. Wix is equipped to squash any threats that arise ASAP. This is made possible through Wix’s Security Operations Center, machine learning, and other programs that are designed to detect vulnerabilities early on. In addition to this, Wix has a dedicated Incident Response team that’s specially trained to respond to cyber threats and ensure that your business remains up and running through any situation. Through careful selection of your eCommerce platform, you can inherit a solution that’s built with security in mind. All this and the eCommerce website cost  is affordable, too.   02. Use HTTPS Secure Sockets Layer (SSL)  is a type of encryption that helps to protect data as it's transmitted over the internet. In other words, when a user enters his or her payment information into your checkout page (as an example), an SSL-certified site will encrypt the data as it’s being passed between browsers, making it more difficult for hackers to intercept information. Websites that are SSL-certified are displayed as “https” in the URL. This signals to your buyers that the information they enter onto your website is being processed securely. All Wix sites are served over HTTPS by default, giving you and your customers peace of mind. 03. Promote strong passwords It’s not uncommon for site visitors to reuse usernames and passwords, or to simply get lazy with their passwords. If you offer loyalty programs or subscriptions that require members to create an account on your site, make sure to stress the importance of a strong password. Require customers to create complex passwords. Provide examples and specific criteria for a strong password (e.g., require a mix of letters, numbers, and symbols—and discourage easy-to-guess words like "password"). Within your own team, make sure to create unique, complex passwords for any accounts connected to your online store. This includes your hosting account, domain registrar, and payment processors. Turn on 2-step verification  from your Wix account for optimal security. 04. Do not hoard user data While it may be tempting to collect information on your users just in case  you might need it, you should only collect data that’s needed to complete a transaction. This reduces the amount of sensitive data that you have on hand in the event of a security breach. Moreover, you should never store a customer’s credit card data on your servers, with the exception of recurring payments. Storing credit card numbers is a big liability and there is a lot of red tape to be aware of, as detailed by the Payment Card Industry Data Security Standard. Note: all Wix sites are compliant with the highest PCI standards (PCI DSS Level 1) by default. 05. Closely control admin rights As your business grows, your team will inevitably grow as well. As more and more people get involved on your site, award admin rights to your account sparingly. Avoid giving admin access to team members who may not really need it lest you leave your site more vulnerable to attacks. Consider writing a security policy for site admins to follow. This should outline things like how to create a strong username, how to choose a strong password, and how to detect phishing attempts. Cybercriminals are getting more sophisticated every day, exploiting any vulnerability they can find, including human anxiety. In 2020, Microsoft reported  that cybercriminals were using COVID-19-themed phishing to trick people into giving up their personal information and credentials. Guard your team against these types of attacks via thorough, regular training. 06. Create website backups If a security breach occurs, you’ll want to make sure that your site is backed up so that you can restore all of your data and site settings in their pure, untainted forms. Many website builders like Wix eCommerce will automatically create backups of your site. If you’re not sure whether your site is backed up, check with your website builder or site developer. 07. Practice good plugin hygiene As a best practice, we recommend regularly auditing your third-party apps and plugins. Check that you’re still using them and trust them with your store’s data. Do not let plugins stack up unnecessarily, and limit the number of parties that can access your site’s and customers’ data. Learn more: eCommerce website examples Create a secure website with Wix eCommerce With eCommerce sales growing rapidly, it's no surprise that cybercriminals are increasingly targeting online stores. Be proactive and take these simple steps to secure your site. And don’t forget—once you lose your customers' trust, it can be difficult to get it back. A recent study by Economist magazine estimates that a company loses 30%  of its value when it loses customer trust. Conversely, an increase in trust leads to an increase in value. If you're looking for a platform where you can create a secure eCommerce website, look no further than Wix eCommerce . Get all the tools and security you need to start selling today. Build your site safely with a secure website template or a website designer you can trust. Ecommerce website security FAQ What are the major security threats in eCommerce? Common threats include hacking, malware and phishing attacks. Cybercriminals often target payment information, customer data and weak login systems. Staying vigilant and updating security measures regularly is key. How to know if an eCommerce site is secure? Check for HTTPS in the web address, a padlock icon in the browser and trust seals. Secure sites also have clear privacy policies and reliable payment gateways. How can I protect my eCommerce website from cyber attacks? Use strong passwords, enable two-factor authentication, keep software updated and implement SSL encryption. Regular backups and monitoring for suspicious activity also help safeguard your site. What is a firewall in eCommerce? A firewall is a security system that monitors and controls incoming and outgoing network traffic. It helps block unauthorized access, malware and other online threats to your eCommerce site. What is the symbol for a secure website? A padlock icon in the browser’s address bar shows the website uses SSL encryption and data is transmitted securely. Does HTTPS mean a website is safe? HTTPS shows that data sent between the browser and site is encrypted. It improves security but doesn’t guarantee the site is free from scams or malware. What if a website doesn't have a padlock? A missing padlock means the site isn’t using SSL encryption. Avoid entering sensitive information as data could be intercepted by hackers.

In the realm of web design , rules are as abundant as they are crucial. Just as in architecture and other practical art forms, those rules are vital for understanding how to make a website  that’s both functional and attractive.  But Rolly Robínson, the artist behind the jewelry company Isshī , has never been one for rules. “If there’s a rule set in place, then I’m definitely breaking it,” says Rolly. On the Isshī website homepage, there isn’t a color palette. There isn’t a grid. There isn’t even any information. Design an eCommerce website  like Isshī’s with Wix today. And yet, much like other wonderlands, this website thrives on chaos and successfully subverts reality. Scroll through the homepage , and you’ll see what I mean. With the Isshī brand name turned 90 degrees and frozen dead-center, it seems to dive down the rabbit hole, passing distorted doodles, glints of golden earrings and the shimmer of pearls.   Look closely, and you’ll notice bits of scattered text that whisper invitations (“come i n s i d   e”) and mysterious greetings (“welcome to t h e    issh ī  u n i v  erse”). “The layout is like you dumped a toy box on the floor,” says Rolly.  With this organic vision, it was important for the artist to have plenty of room to play. “It was really important for me to be able to drag-and-drop, import and create a layout without needing to do any coding,” Rolly explains. “I really fell in love with Wix . It’s really easy for me to make my website look how I want.”  Look for little ways to add flair It isn’t just the artifacts on the page that create this immersive, ethereal effect—it’s also the Wix website animations  Rolly applies to them. “I was pleasantly surprised to discover animations as one of Wix’s functionalities ,” says Rolly, who has designed GIFs and animated collages from scratch in the past. “It’s nice to just pull up a still photo and change a setting to make it move around.”  The designs on her site fade in, drift, float up and spin. “I want people to feel like they're being sucked in,” Rolly explains. “I want it to feel like a video game.” Treat navigation as an experience Although Isshī’s navigation system doesn’t necessarily break any rules, it is certainly unconventional. In addition to the “shop” and “custom” page links in the homepage collage, the artist’s website  has a hamburger button that rolls out a sidebar with links to every page. “I wanted it to feel like a choose-your-own-adventure thing,” explains Rolly. “It’s like Alice in Wonderland. You never know what's around the corner.” Give your creations room to breathe Somehow, the effect of the site’s unrestrained, overflowing nature isn’t jarring or overwhelming—it’s oddly soothing. Rolly attributes this to the white website background. It makes the space around the little treasures breathe. “I just love a lot of white space because it allows the artwork to speak for itself,” Rolly explains. “[A white background] is always current and never goes out of style.” Learn more: What is web design? Prioritize user experience It helps that Rolly reins in her imagination when it comes to user experience. “I wanted the shop itself to be pretty streamlined and simple and easy,” says Rolly. This philosophy is evident in the layout of the shopping pages, which feature grids of large, rectangular frames with soft, rounded edges.  The product pages have an even more minimalistic website design , with generous white space ensuring that the focus remains solely on the product. Additional details are neatly tucked away in collapsible text boxes, preventing any unnecessary clutter on the page.  Experiment with product staging What happens inside each frame is anything but simple—on the contrary, every product photo is thoughtfully styled and shot. “When you see the product living in this space that we created for it, it just ties it all together and you get so much more of a sense of the brand ethos and it's more fun,” says Rolly. “Something as simple as crinkled paper can bring in a sense of texture and finish the look.” Build your store  with Wix today. Put mobile first Rolly knows that thinking outside of the box isn’t as much of an option when the box is as small as your hand. On mobile, functionality reigns supreme over aesthetics.  “The design doesn’t convert to mobile so you have to move it around and think more vertically,” Rolly adds. “There are some elements you can’t incorporate because they don’t translate on mobile. It got to the point where, any time I have to make adjustments to the site, I have to design it for mobile first.” Pro tip : Start with easy-to-use free web templates to build a mobile-friendly site that looks great. Extend the experience past the website Ensuring that the brand experience doesn’t end when Isshī customers check out gives them a strong incentive to return. “The whole Isshī universe is integrated, so when you purchase Isshī, you get this beautiful piece of jewelry in a gorgeous box that matches the website,” says Rolly.  This seamless blend of the online shopping experience with the physical unboxing moment makes each customer's journey with Isshī both memorable and engaging. It's this thoughtful continuity that strengthens the brand's identity and deepens the values it embodies. Provide attentive customer service The Isshī customer service experience further supports this continuity. If you reach out through the contact page  or custom page, you’ll soon find yourself talking to the artist. Rolly uses Wix’s App to keep in touch.  “I’ve grown to really like [Wix’s App] because I can do the things that I need to do on the fly on my phone when I don’t have access to my computer, especially in terms of client relations,” Rolly explains. Rolly also uses the app to create coupons and manage inventory, which keeps the site up-to-date at all times. Download the Wix App  to manage your business while you’re on the go. Trust your vision At the end of the day, what makes the digital Isshī universe function despite its lawlessness is that the artist fully made it her own. “Being an artist and being my biggest fan too, I always trust my vision because I'm doing everything myself,” says Rolly. “Again, I’m very irreverent in terms of rules, and I go against the grain when it comes to design. It has to make sense and be unique to me.” Use a free website builder to get started. Bring your vision to life. Sign up for Wix  today.

Ready to share your ideas with the world? Start your blog → Your food blog  can focus on food trends, travel and local cuisines, or your own recipes and tips. Either way, it’s a way to express your love for food and connect with others who feel the same. If you’re starting a blog  and making a website , your blog name is one of the first things to decide. A good blog name  makes your site easier to remember, helps define your style and sets you apart in the crowded blogosphere. Here’s how to pick a name that fits you—and makes readers want to stick around. Naming your food blog just got a whole lot easier . The Wix Blog Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. 80+ food blog names When you’re figuring out how to make a website , your food blog’s name matters. It sets the tone, supports your food marketing strategies  and gives people a reason to click. Here are some name ideas—some polished, some quirky, all worth exploring. Professional food blog names Quirky food blog names Funny food blog names Unique food blog names Professional food blog names 1. GourmetGazetteer 2. CulinaryChroniclesHub 3. EpicureanEssentialsBlog 4. The GastronomicGuru 5. TasteTravellerTales 6. SavorySymphony 7. EpicureElegance 8. FlavorFusionBlog 9. CulinaryCraftsman 10. GourmetGastronaut 11. Success in Savor 12. CulinaryCharmers 13. FoodieFinesseBlogger 14. ElegantEpicureans 15. PoshPalate 16. CulinaryCatalystHub 17. EpicureanExcellence 18. GourmetGleamBlogger 19. CulinaryCraftDaily 20. SavvySavorerStyle Naming your recipe blog starts with knowing what you cook and who you’re cooking for. Use words that hint at your style—cozy, bold, playful or niche-specific like plant-based or regional cooking. To make your name stand out, try combining unexpected words or adding a personal touch, like a favorite ingredient or cooking habit. For example, names like Simple Spoon , Everyday Feast , Heirloom Hearth  and One Pot Wonder  capture different styles and moods. Quirky food blog names 1. WhimsicalWokWonders 2. The QuirkyCuisineChronicles 3. FunkyFlavorFiesta 4. OddlyOliveOfferings 5. WhimsyWokWavelength 6. QuirkyQuinoaQuests 7. PeculiarPlatesParade 8. ZestyZestZara 9. QuizzicalQuirkQuests 10. OffbeatOvenOdyssey 11. WhackyWaffleWhimsy 12. BizarreBanquetBliss 13. EccentricEpicureEase 14. UnusualUmamiUtopia 15. FunkyFoodieFiesta 16. QuirkQuotientCuisine 17. CuriousCulinaryChronicles 18. WhimsicalWineWave 19. QuizzicalQuinoaQuests 20. KaleidoKaleidoscopeKitchen Funny food blog names 1. LaughterandLettuce 2. Chuckles & CheeseChow 3. GigglesGastronomyGazette 4. The SassySpiceSpoonful 5. ChuckleChopChic 6. HahaHotpotHaven 7. GuffawGourmetGlam 8. SnickerSizzleStyles 9. JestJunctionintheKitchen 10. WittyWokWhimsy 11. LaughLagoonLunches 12. HumorHarvestHavens 13. QuipQuestQuarters 14. SassySnickerSauces 15. JestfulJiveintheKitchen 16. PunnyPalatePulse 17. GrinGroveGastronomy 18. HilariousHarvestHabits 19. ChuckleChaseChef 20. ComicCrazeCulinary Naming your baking blog captures the warmth and creativity of your kitchen. Use words that evoke texture, flavor or baking rituals and try blending them in fresh ways. Adding a personal detail like a favorite tool or ingredient makes your name stand out. For example, Crumb & Keepsakes , Batch & Bloom , The Flaky Parade  and Butter & Whisk  give different vibes and invite readers in. Unique food blog names 1. BohoBiteBlissBlog 2. EtherealEdibleEdges 3. SereneSavorSequences 4. VelvetVignettesVegan 5. KaleidoKuisineKraze 6. SatoriSipsandSnacks 7. VelvetVistaVegabites 8. QuillQuestQuinoa 9. LyricalLunchLuminary 10. EmberEpicureEcho 11. ZenithZestZestfulZest 12. PonderPaletteofPalates 13. EtherealEssenceEdibles 14. VerdantVeganVirtuoso 15. EnigmaEpicureanElegance 16. WhimsyWokWavelength 17. MystiqueMingleMeals 18. CelestialCharmCuisine 19. EclipticEdibleElysium 20. NebulaNectarNosh Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to choose a food blog name Naming your food blog means considering several factors to ensure that your chosen name authentically represents your brand and resonates with your target audience. These include: 01. Take into account your blog niche Start with your blog's niche , the specific area or food topic you're be focusing on with your blog. This could be vegan recipes and restaurants, gourmet and fine dining or the ever-popular budget-friendly cooking tips; Once you've clearly defined your food blog's niche, you'll be ready to think of food blog names around it and which reflect your specific niche. Naming a kids food blog is all about keeping things fun, simple and parent-friendly. Choose words that feel playful or comforting without sounding too childish. Think about how kids eat—snacks, finger foods, picky moments—and how parents cook—quick meals, healthy swaps, clever ideas. Try combining familiar words with a creative twist to keep it fresh. For example, names like Tiny Table , Snack-a-saurus , Little Bellies  and Crumbs & Capes  strike the right balance of fun and trust. 02. Understand your target audience Next clearly identify and understand your target audience as you'll want to tailor your blog name to resonate with their culinary interests. Consider whether they are home cooks, foodies, or health-conscious individuals as this will influence the name you choose. 03. Use a blog name generator A blog name generator can be a useful tool if you need inspiration for your food blog name. These online tools are able to generate a variety of names based on keywords related to your food niche and can help you choose the best name for your blog. Naming a healthy food blog is about clarity, personality and trust. Avoid buzzwords and instead focus on how you approach healthy eating—simple meals, plant-based food, gut health, clean ingredients or a balanced mindset. Use natural, grounded language and skip anything that feels overly clinical or preachy. For example, names like Root & Ladle , Glow Fuel , Sprout Ritual  and Bright Pantry  feel fresh and honest while hinting at different styles of healthy cooking. 04. Brainstorm ideas Whether you use a name generator or not, it's always a good idea to brainstorm words and concepts related to your food blog's theme. You can practice combining them and using them in different ways to come up with a unique name. 05. Don't neglect your branding and social media Check that your chosen blog name is available across various social media platforms before confirming is as you'll want to make sure your branding is consistent across all of your online assets. 06. Register your food blog name Once you've decided on the perfect name, register it to establish your online presence. Check domain availability and register your domain through a trusted domain registrar . If you create your blog with the Wix blog maker , you can secure a domain name , hosting provided is included and you can start a blog for free. Learn more: How to register a domain name A good name for your restaurant review blog should feel like a mood. Tap into what it’s like to walk into a new place, scan the menu, taste something surprising or regret the bill. Use words from everyday dining moments, not just foodie jargon. Try mixing tones—something polished with something raw, or warm with a hint of bite. For example, Table Notes , Fork First , Napkin Score  and The Place With the Lights  bring out different angles of the dining experience without sounding generic. Food blog name examples (built on Wix) Nourished by Mads The name Nourished by Mads  fits a healthy recipes blog perfectly. Nourished  suggests more than just eating well—it hints at feeling cared for, balanced and energized through food. It’s a word that feels calm and thoughtful, not restrictive. Adding by Mads  makes it personal and approachable, like you’re getting trusted recipes from a real person Simply Mamá Cooks The name Simply Mamá Cooks  feels warm, inviting and true to its roots. Simply  sets the tone—no fuss, no ego, just real food from a real kitchen. Mamá  brings in heart and culture, instantly creating a sense of comfort and family. It’s a name that reflects home cooking made with love, with room for cultural influence and creativity. Paired with vlogs, blogs and everyday stories, the name captures the spirit of a home cook who blends tradition, personality and inspiration in every dish. It’s honest, approachable and full of heart—just like the meals she shares. Ask ChatGPT LA Foodie Panda Eating Out  instantly tells you it’s about restaurant experiences, not home cooking. LA  grounds the blog in a specific city known for its diverse food scene, which adds local flavor and relevance. Foodie Panda  brings a fun, memorable twist—it’s approachable and friendly, not overly serious or polished. The name suggests curiosity, joy and a love for discovering hidden gems, making it a great fit for a blog that explores everything from dim sum to fine dining across Los Angeles. Learn more: How to make money as a food blogger Naming a drink blog comes down to capturing the mood behind what you sip—calm mornings, bold nights, wellness habits or playful experiments. Focus on the vibe you want to build—maybe it’s craft cocktails, smoothies, coffee rituals or a mix of everything. Use words that suggest texture, rhythm or feeling—not just ingredients. For example, names like Velvet Sip , Glow Drizzle , Tall Order  and Cheers, Maybe  offer different tones that still feel original and easy to remember. Food blog name ideas FAQ What makes a good food blog name? A good food blog name is clear and easy to remember. It reflects your style and what readers can expect, like quick recipes, restaurant reviews or food stories. It should feel authentic to you, stand out from others and be simple enough to spell and say. What is another name for a food blogger? A food blogger can also be called a culinary content creator, recipe developer or food writer. These terms highlight different focuses like creating recipes, sharing food stories or reviewing restaurants. What is a foodie blogger? A foodie blogger shares personal experiences around eating and exploring food culture. They often focus on tasting new dishes, restaurant visits and the joy of food beyond just cooking. Should I use my own name in my food blog title? Using your own name can make your blog feel personal and authentic, especially if you plan to build a brand around yourself. But if you want to focus more on a specific niche or style, a descriptive name might work better. What are some good food blog ideas for Instagram? Choose fun and quirky names to appeal to an Instagram audience: 1. TastyTableChronicles 2. FlavorfulJourney 3. GourmetGrazings 4. CulinaryCanvas 5. NomNomAdventures How important is the blog name for SEO? A blog name alone won’t guarantee good SEO, but having relevant keywords can help. More important is creating quality content and building authority. Choose a name that’s easy to remember and type, so visitors can find you again. Can I change my food blog name later? You can change your blog name later, but it can confuse your audience and affect branding. If you do decide to change it, plan carefully to update your website, social media and any backlinks. How do I check if a food blog name is available? Start by searching for the name on Google and social media platforms. Then check domain availability. Make sure no one else is using the same or a very similar name. How long should a food blog name be? Keep your blog name short and simple—ideally under three words. Short names are easier to remember, type and fit well on logos or social profiles. Avoid long or complicated phrases.

Ready to share your ideas with the world? Start your blog → Starting a travel blog is a great way for individuals to share their wanderlust, adventures and globetrotting experiences with a wide audience. Whether it's exploring exotic destinations, trying local cuisines or embarking on thrilling escapades, a travel blog serves as a virtual travelogue, allowing bloggers to express themselves and connect with fellow travel enthusiasts across the blogosphere . It's also an effective way to make money as a travel blogger. Because of this the importance of your travel blog name cannot be overstated. It's the first impression visitors receive, setting the tone for the exciting journeys and discoveries they can expect when exploring your blog. A compelling travel blog name can be used for branding, encapsulating the essence of your travel experiences and attracting readers. It's what makes your blog memorable and distinguishes it from the multitude of travel content available. Starting a blog ? Choosing the right name is crucial. It should mirror your identity, values and the unique perspective you offer to your audience. Let's delve into the steps you can take to pick the perfect name that resonates with both you and your future travel-hungry readers. Learn how to build a website to get started today. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  80+ travel blog names To inspire your creativity, here's a compilation of travel blog name examples, ranging from professional to quirky and funny to unique. Each name has been carefully chosen to reflect different travel blogging styles and personalities. Professional travel blog names Quirky travel blog names Funny travel blog names Unique travel blog names Professional travel blog names 1. GlobalVoyageJournals 2. WanderlustWondersHub 3. ExpeditionExplorerDiaries 4. The NomadicNavigator 5. JourneyChroniclesHub 6. JetsetterJournals 7. OdysseyOverviews 8. TrekTriumphsBlog 9. RoamingRhapsodies 10. AdventureArchitect 11. VagabondVentures 12. OdysseyOrator 13. OdysseyOverviews 14. GlobeTrotterTales 15. PassagePioneer 16. NomadNarrativesBlog 17. ExpeditionEssentials 18. TrekTalesTeller 19. GlobalGazetteer 20. VentureVistaBlog Quirky travel blog names 1. WhimsicalWanderlust 2. AdventureAlchemy 3. NomadicNebula 4. WanderWhimsy 5. RoamRiddles 6. PeculiarPassage 7. VagabondVortex 8. QuizzicalQuests 9. OddityOdyssey 10. Trekker'sTrifle 11. WhackyWanderer 12. BizarreBackroads 13. EccentricExpedition 14. UnchartedUtopia 15. FunkyFrontiers 16. QuirkQuotientQuest 17. CuriousCartographer 18. WhimsyWayfarer 19. OffbeatOdysseys 20. KaleidoKrazeJourneys Funny travel blog names 1. LaughterLodges 2. Chuckles&Continents 3. GigglesGlobeGazette 4. The SassySojourner 5. ChuckleChaseChronicles 6. HahaHabitatHikes 7. GuffawGlobeGlam 8. SnickerSojournSerenade 9. JestJunctionJourneys 10. WittyWanderWhimsy 11. LaughLagoonLandmarks 12. HumorHighwayHavens 13. QuipQuestQuarters 14. SassySnickerSojourns 15. JestfulJiveJourneys 16. PunnyPassportPulse 17. GrinGroveGetaways 18. HilariousHorizonHops 19. ChuckleChaseChronicles 20. ComicCrazeCompass Unique travel blog names 1. OdysseyOpulence 2. WanderingWhispers 3. SereneSojournSequences 4. VelvetVagabondVistas 5. KaleidoVoyages 6. SatoriSojourns 7. VelvetVistaVagabond 8. QuillQuestQuintessence 9. LyricalLandscape 10. EmberExpeditions 11. ZenithZoneJourneys 12. PonderPilgrimage 13. EtherealExplorerEssence 14. VerdantVagabondVoyage 15. EnigmaEscapes 16. WhimsyWanderWave 17. MystiqueMingleMaps 18. CelestialCompass 19. EclipticEscapades 20. NebulaNomadNectar How to choose a travel blog name Naming your travel blog involves considering several factors to ensure that your chosen name authentically represents your brand and resonates with your target audience. 01. Decide on your blog niche Cement your blog's niche , focusing on the specific aspect of travel you'll be highlighting, whether it's luxury travel, budget backpacking or cultural exploration. This will have a great deal of influence on the type of blog name you choose. 02. Understand your target audience Identify your target audience and tailor your blog name to resonate with their travel interests. Consider whether they are adventure seekers, luxury travelers or culture enthusiasts. This will help inspire your initial brainstorming and once you've chosen your name, it's a good idea to run it past family, friends or readers within your target audience to see if it resonates with them as it should. 03. Use a blog name generator Using a blog name generator can help if you're stuck for inspiration with your name. It's also a fast and efficient way to come up with a variety of names to choose from. 04. Brainstorm, brainstorm, brainstorm Take the time to brainstorming words, phrases, and concepts related to your travel blog's theme. Don't limit yourself as the goal is to generate a wide array of ideas. You can then work from a longer list as you narrow down to the right one. Do't be afraid to mix and match works, for unique combinations and pairings. These often make the most interesting and memorable travel blog names. 05. Don't forget your branding Next you'll need to check that you chosen travel blog name is available across various social media platforms so that you can make sure you're consistent with your branding. Using the same name across all your social media handles and channels makes your brand more recognizable. If your preferred name is unavailable you might want to consider variations of it, to keep the essence of your original choice. 06. Register your travel blog name Once you've decided on the perfect name, register it to establish your online presence. Check domain availability and register your domain through a reputable domain registrar for when you start making a website for your blog. If you create your blog with the Wix blog maker , you can secure a domain name, get hosting provided and start a blog for free. Learn more: How to register a domain name Travel blog name examples Gypsy Trail We love this travel blog name instantly invokes feelings of wanderlust and adventure, associated with travel. This blog specialize in providing travel and hiking itineraries. Young and Free Travel This travel blog name perfectly sums up the vibe of this blog and the younger audience it's geared towards. Paper, Planes and Passports First and foremost a travel business, but one that leans heavily into content creation, Paper, Planes and Passports has a strong, memorable ring to it. Travel blog names FAQ How to choose a travel blog name for Instagram? The same way you'd choose a name for your website. Select a catchy, memorable name that reflects your travel style or destination focus. Ensure it's unique, easy to spell and not too long. Incorporate travel-related keywords for discoverability and to reinforce your branding. You can use the same travel blog name across multiple platforms and channels, in fact for branding and easy recognition, it's recommended. What are some potential travel blog names for Instagram? 1. WanderlustVoyager 2. NomadNook 3. JourneyJive 4. RoamingRover 5. ExploreEpic 6. AdventureAwaitsNow 7. GlobeTrekGuru 8. VagabondVentures 9. TrekTales 10. PassportPalette 11. JetsetJournals 12. WayfarerWonders 13. VentureVista 14. OdysseyOasis 15. TrailblazeTravels

Turn your ideas into a website you love with Wix →   A professional website can simultaneously operate as a marketing tool, a store platform, a display of talent, a communication channel, and an engine for branding. Essentially, it opens up the entire world to you and your business, giving you a unique platform to accomplish nearly anything. In this post, we will provide a step-by-step guide explaining how to make a Wix website and walk you through the technicalities and details of building your own professional site, which may differ from building a personal site. We will also focus on branding and marketing essentials to guarantee your site is as effective as it is beautiful. Or get started by understanding more about creating a website with AI from these best AI website builders . How to create a professional website Strategize your brand Master the web design Prioritize website usability Optimize for search engines Professionalize your site Optimize for mobile Launch a content marketing plan Test and maintain your professional website 01. Strategize your brand Start with outlining a clear and consistent brand strategy that will impact each touchstone of your site, from the overall website purpose to the guiding visual philosophy and tone of voice. All of these should become clear as you pursue the following: Identify your target market : Who are they? Which demographic groups do they belong to? What do they like to do? How do your target audience see themselves? How will your business or website influence their lives? Research your competitors : Do some market research to get a feel on what the competition is doing, what their strengths and weaknesses are, and how you can carve a niche for yourself in the field. Define your brand identity : If you had to describe your brand in three words, what would they be? What is the vision that motivates your brand? Think of your brand’s personality and extract from it tangible traits like brand colors, vocabulary and style. Prepare consistent branding material : Now it’s time to get practical and prepare the materials that will soon be featured on your site and across your other branding assets. Make sure to create your own logo , as well as images, slogans, videos, textual content and more. These elements should all correspond to your brand identity and serve your branding strategy. Learn more: Website name ideas 02. Master the web design From choosing the right website color scheme to crafting the right layout for your site, you have to take into account many aspects of professional website design . If you already know how to build a website from scratc h and have some previous experience, you can build your site starting from a blank website template , deciding whether you want to create a static website or a dynamic one. If you're worried about how long it takes to build a website , and want to save some time, you can also create a professional website with Wix's HTML website creator in the following three steps: Choose a template or start with AI : Using a website builder with What You See is What You Get (WYSIWYG) software, like Wix, you don't need any code to create your site—it's already built into the interface. The platform provides customers with customizable website templates as a solid foundation for designing their sites from scratch. There is a vast selection of professional website templates for a range of themes, styles and purposes. Whether you’re creating a personal website , using an online store builder or any other type of site, find the template that best suits your vision. Ideally, the one you pick will already be structured according to your needs and in line with your business goals (Learn more about starting a business ). Alternatively, you can let Wix's AI website maker design your site for you, and then customize it later on. This means you don't need to be well-versed in HTML , CSS or other web development lingo. Simply chat with AI and let Wix's artificial design intelligence work its magic. Learn more about how to create a website with AI . If you are an expert, check out Wix Studio for features such as responsive AI and a web creation platform built for agencies. Customize your template : It’s time to turn it into your very own site by customizing and editing. Add in all your content, including text, videos, links and images. Wix recommends using JPEG, PNG and GIF files for images to ensure they appear their best on your site. Next, refine the design using the editor's site and theme design to easily align your site design with your brand. Customization can be as basic or as elaborate as you want it to be. For inspiration, take a look at this selection of striking Wix websites , created from three different templates. Notice how the original simple website templates have been adapted to result in unique, individually-designed sites. Read also: I built a Wix website for my mom—here's how it went "Once you pick the right layout or the right template for you, I think it's really important to first make sure you customize all the content." - Dafna Rabin, Wix Template Design team lead Tweak the look : There is much more to creating a website than just choosing the best fonts, colors and images. You can incorporate a variety of media features to enhance your overall aesthetic. Try adding background videos or animation to your website design for added movement, or parallax scrolling to craft a sense of depth. But, be careful not to fall into the trap of overdesigning , too. Waste no time and create your site from start to finish with Wix's website builder . 03. Prioritize website usability Your website needs to catch the eye of any potential customer but to ensure that visitors will keep browsing, you must also provide a positive user experience. A beautiful website that does not function properly will not get you far. As you create a professional website, pay attention to these important points: Navigation flow : For optimal website navigation, make sure the site structure is clear and intuitive. Visitors should be able to easily navigate between pages and subpages using the main menu or internal links. "When it comes to making a website it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to then build a url structure for your site that is clean and consistent. This in turn can also mean you avoid having to make fixes to your url structure later, with redirects and manually having to update our change your internal linking." - Nitsan Eiges, Technical SEO team lead at Wix Content hierarchy : Hierarchy is one of the seven principles of design, which is why you should pay extra attention to it. Your aim is to guide visitors through your site in the order that best suits your interest. When thinking through how to plan a website , make sure that the most crucial layout elements are the most prominent. Reflect this hierarchy in your design, emphasizing the most important elements through size, color and placement on the page. For example, if you want people to subscribe to your service, make sure your ‘Subscribe’ button stands out on the page. This landing page explaining how to create a blog with a blog creator, clearly demonstrates content hierarchy done right, with large headers and eye-catching buttons. Calls-to-action : CTAs are the short messages that invite site visitors to take direct action. They can encourage visitors to “Register Free,” “Get Yours Today” or “Subscribe.” In short, they tell the visitors explicitly what you want them to do and make it easy for them to trust what will happen after clicking a button. Readability : Readability is a basic principle in typography. Make sure to use clear fonts and comfortable font sizes, that your text colors contrast well with the background colors, and that you have enough empty space (whitespace) around your written content. Check out our guide for more details on how to make website accessible . Footer : The bottom part of your site is known as the website footer (the top is the header). Footers are not immediately visible to site visitors, but they can be used in a number of ways to enhance usability. Consider adding your contact information to the footer, including buttons linking to social media channels and your privacy policy . You could also display a simplified site map that links to all your pages, as well as a brief explanation of who you are, or a site disclaimer text. Learn more: What makes a good website , website vs. CMS 04. Optimize for search engines Getting your site to rank prominently on search results is one of the most valuable ways to increase your traffic. This is why it’s so important to prioritize search engine optimization ( SEO ) in the early stages of creating your professional website. A key part of online marketing, SEO is a science in its own right. Its key elements are: Keyword research : Put yourself in the shoes of your potential site visitor or client. Which questions or phrases might they search for on Google that could lead them to your website? The keywords within their search queries will guide your SEO strategy. Using keyword research tools, you’ll be able to make an informed decision on which keywords you should be targeting. This can also be helpful for choosing a domain name that's relevant and searchable. Text : Every piece of text on your website, from your menu to your FAQ page, blog, footer or bio section, should be written with SEO in mind. While there are many SEO tips to boost your website, the general idea is to find subtle and elegant ways to integrate your keywords into your site’s textual content without compromising on quality. Search engine crawlers are smart, and they could down-rank you if they think you sound too much like an ad. Meta tags : Search engines like Google read your metadata. It’s up to you to control what it is that they see and how they present your site in search results. It is well worth it to take the time to add custom meta tags to your site with the goal of optimizing your content and helping search engines understand what your pages contain. Alt text : Images also play a prominent role in your SEO efforts. Every image that you upload to your website should have alt text (short for alternative text) added to it. Alt text is a very short line that explains to search engines what the image depicts. In turn, this allows your images to be ‘found’ in search results, which is why it’s important to write SEO-friendly alt text for all your images. Link building : Broadly put, your ranking on search engine results is likely to improve if you have other websites linking to your site. You can start by submitting your professional website to directories, making sure that all your social media profiles link to your site, and encouraging site visitors to share your content as well. Keep in mind that SEO is a long-term process that does not end once your website launches. You will need to continue to refine it as you go along in order to achieve sustainable results. "Don't be afraid to start small with your SEO content strategy. Focus on basic on-page optimizations and best practices, such as keywords in headings, first. Once you're sure your audience can be found on organic search, you can start planning a more advanced content strategy, involving clustering and advanced SEO techniques." - Rebecca Tomasis, Blog SEO team lead at Wix 05. Professionalize your website In addition to acting as the online face of your business or service, you should ask yourself how your website can further enhance your professional success. Depending on your industry or field, your site could be offering a number of features that will make it more appealing to your target market: Scheduling software : This is an ideal solution for managing appointments online and helps you take bookings and get payments more efficiently, as well as showcase your services in their best light. Online store : It’s never been easier to create and manage an eCommerce website, which includes professional features such as advanced marketing tools, secure online payments and multiple sales channels. You can start building your website from scratch or pick one of these online store templates . Fitness website : As you build a fitness business, you need an all-in-one solution with gym management software, online booking and payments, and convenient staff and scheduling options. Music portfolio website : Sell your music directly on your website with Wix, and keep 100% of the profits. You will also be able to expand your audience while maintaining total creative freedom. Essential apps : The Wix App Market holds a large selection of apps that will help you fulfill your website’s potential to the max. Consider, for instance, a tool to track your visitor analytics , a countdown timer to help increase your sales, and sophisticated text animation to impress your visitors. Read more: Check out Josh Harmon's professional website . 06. Optimize for mobile Making sure your website functions just as well on mobile as it does on desktop is crucial in this day and age. In fact, mobile usage stats indicate that mobile devices account for over 50% of web page views worldwide . Not only that, but since Google implemented mobile-first indexing, websites are ranked on search results predominantly by their mobile versions. Clearly, it’s worth investing your time in optimizing your mobile website . When you create a professional website with Wix, the mobile editor automatically converts your desktop design into a mobile-friendly site. You can then adjust the layout and design to suit mobile devices, paying particular attention to readability, text sizing and navigation. You can even make your website an app for users to download to their smartphones. For users who are looking for full control over breakpoints, Wix Studio is an advanced creation platform built exclusively for designers and agencies. It combines cutting-edge, responsive design with intuitive drag-and-drop on a flexible new canvas. This gives you absolute design control, so you can design your site at any viewport size. You can also create a responsive website. 07. Launch a content marketing plan Once your professional website goes live, you will see that the main challenge shifts to attracting and maintaining visitors. You can prepare for this task by developing a content marketing strategy, or the nuts and bolts of creating, publishing and promoting content that builds brand loyalty and trust. Here are a few ways to launch a content marketing plan: Make newsletters : Marketing emails, like a newsletter, can generate traffic using relevant and enticing content that makes a reader want to click. You can make your own successful email marketing campaign with Wix using fully customizable layouts, marketing automation tools, easy-to-read stats tracking, and more. Start a blog : There are many reasons why blogging is well worth your time and effort. Besides the fact that you can use it to monetize a website , having a blog can positively impact your site’s traffic. By covering a wide array of topics, you can draw in more readers and in turn more users to your product or service. Blog articles can also be repurposed and shared on social media. Add other compelling content: Expand your site’s appeal with engaging formats like infographics, white papers or case studies. Infographics can share complex ideas visually, while white papers and case studies establish credibility in your industry. Combining these diverse content types builds a richer experience for your audience while helping your business stand out. Content-wise, having your own blog will let you communicate your message and ideas in a more personal tone, as well as demonstrate your level of professionalism in your field. "I can definitely say that blogging is not only relevant nowadays, it's crucial. It's the perfect opportunity for us to build trust and authority with our users. Some people consider blogging only as a nice piece of content, but I think that it goes beyond this. It's a relationship that you're building with your readers where you can share with them—useful tips (they can apply to themselves) quotes from experts your experience on a given topic (which will show them your level of expertise on specific topics)."- Clemence Arthur, International SEO manager at Wix Social media is another great way to reach a wider audience. When you update your website, you can share the news on your social media channels. However, don't just promote your website. Engage with your audience in a genuine way, too. 08. Test and maintain your professional website As your professional website grows traffic and attracts more site visitors, you’ll need it running like a well-oiled machine. While website maintenance can feel like a big chore, it doesn’t have to be overwhelming. There are some easy steps you can take to stay on top of your site with little investment. These include updating your content, like on your contact form, responding to customer reviews, checking online inventory and removing broken links or updating your privacy policy . Maintaining helps keep your audience engaged and your site looking professional. Test your site frequently to ensure all links, forms and features function seamlessly across different browsers and devices. Identifying technical issues early allows you to fix them before they impact user experience, helping your site maintain a polished and reliable image. Equally important is to keep your platform and plugins updated. Outdated software can pose serious security risks and slow down performance. Scheduling regular updates ensures your site is protected, operating at peak efficiency and meeting the latest web standards. Use website analytics to gain valuable insights into how visitors interact with your site. This data reveals opportunities to improve user experience, optimize engagement and boost conversions, helping your site reach its full potential. It's also important to check your software and add-ons for updates at least monthly. Outdated software can be a security risk, even if you have strong website security measures in place. Tip: Need a catchy title for your website's domain or subdomain ? Use a website name generator for inspiration and ideas. When it comes to creating a professional website you'll want to make sure you use a website builder, whether do it yourself or headless, that comes with advanced website infrastructure. This means with web hosting provided automatically, the chance to choose and connect a domain name and security that delivers 24/7 monitoring. . Related reading : Learn how Roni Sagi , runner up from America's Got Talent made her site. How to create a professional website FAQ Can I build my own professional website? Yes. All you need to do is choose a website builder, like Wix, find the right professional website templates and get creating. With Wix, your web hosting and web security are taken care of, so you can focus on the design and content of your site. Learn more about the advantages of Wix in this comparison guide: Wix vs Squarespace . Can I create a professional website for free? Absolutely. With Wix you can build a site for free or choose a premium package for more functionality. Learn more about is Wix really free ? How much does it cost to build a professional website? The cost of creating a website varies, depending on if you choose to work with a web developer and designer, or if you choose to use a CMS and build it yourself. You can create a professional website for free, or choose from a premium package that will include your domain name and other features. How can I create a professional website as a beginner? As a beginner you'll want to make sure you choose the right website builder to get you started with making your professional site. Opt for a platform that allows you to quickly and easily create a site, and which will allow your site to grow and scale with your professional career or business. As a beginner creating a site its always a good idea to work first with templates for your site pages. What is a personal professional website? A personal professional website is an online site where individuals showcase their skills, achievements and work experience. It serves as a dynamic digital resume, allowing users to display portfolios, highlight expertise and provide contact information. This centralized online hub enables personal branding, making it easier for employers, clients or collaborators to learn about one's professional background and accomplishments. It often includes a bio, portfolio section, resume and contact details for networking and career opportunities. How to spot a professional website? A professional website is characterized by a clean, modern design with intuitive navigation. High-quality visuals and well-organized content enhance user experience. The site loads quickly, and the URL is secure (https://). Contact information and a clear call-to-action are easily accessible. Professional websites prioritize functionality, showcase a cohesive brand identity and credibility with error-free content and attention to detail. Why should I create a professional website? Creating a professional website gives you a strong online presence, which builds your credibility and visibility. A website provides a centralized hub for potential employers or clients to learn about you, fostering networking opportunities. It also allows you to control your personal brand, express your unique identity and allow for easy communication. A professional website is a crucial tool for career advancement and personal branding in an age where everything and everyone is online. How to make a professional website in just 10 minutes? You can create a professional website quickly with Wix’s intuitive drag-and-drop website builder . Choose a template from the extensive library that fits your business needs, then customize it with your text, images and branding. The user-friendly interface makes it easy to arrange elements and get your site online in minutes. Wix empowers you to build a fast, professional and polished online presence—no technical skills required. How can I make my website look professional? To make your website look professional, focus on a clean and consistent design with a cohesive color scheme and typography. Use high-quality images and organize your content so it's simple to navigate. Additionally, make sure your website is mobile-friendly and loads quickly, as these factors make a big difference in building trust and leaving a strong impression.

Get started by: Creating a website →  | Getting a domain → An EPK (or Electronic Press Kit) is a must-have for any musician looking to land gigs. If up until now you weren’t totally clear on what people meant when they name-dropped this essential tool, now you will be. We’ve got your back with this complete guide on how to create a successful EPK. What is an EPK? Let’s start with the basics: what is an EPK? To put it simply, it’s an online resume or music portfolio website that’s created especially to land musicians gigs. Another way to put it is that it’s an online portfolio of information about you as an artist, including biographical details, press clippings, audio and video recordings of your work, photos, and contact information. Essentially, an EPK is an effective tool for artists who want to make a name for themselves in the music industry and get their music out there. Like any resume, EPKs are an easy way for people who’d like to work with you to learn more about you, and how to get in touch. Use this band name generator to find a showstopping name for your band. How to create an EPK Write your EPK for the right people Design your EPK with templates Include these must-haves in your EPK Protect your EPK Distribute your EPK where it matters 01. Write your EPK for the right people Putting yourself out there as a professional musician is a lot like starting a business : you need to make sure you’re using the right tools to market yourself to the right public. EPKs are meant to attract people who are looking to work with you and help you make money as a musician, so it should be aimed at booking agents, record labels, venues, reporters/media, distribution agents, promoters and other potential business partners. When writing the text for your EPK, keep these people in mind to better focus your content and tone. 02. Design your EPK with templates To perfect your EPK's design, you can start b y learning how to make a Wix website a nd choosing an EPK template that matches your overall aesthetic and fits your style. If you're not sure where to start, look at other EPKs from bands or artists that you admire. What do you like about their design? What elements would you like to incorporate into your own EPK? Once you have chosen a template, you can start adding your own content. Make sure to use high-quality images and videos, and use a consistent color scheme throughout your design. You should also keep it simple and only include the most important details. That’s how you can create an EPK that is both visually appealing and informative. 03. Include these must-haves in your EPK An EPK should be professional and easy to navigate so that industry professionals can quickly find the information they need. Start by creating a page devoted to yourself as an artist – this could include past performances, awards won or anything else that will show off your talent and accomplishments. You will also want to upload some high-quality images and videos of yourself performing live or recording in the studio so people can see what kind of performance they can expect from you if they book you for a gig or sign up for future collaborations. Now that you have chosen your aesthetic and brand, you need to know what to include in your EPK: Bio: Your bio should include information about who you are, when you kicked off your music career, stats about band members like what instruments they play and a list of your full discography. This is your chance to tell your story and introduce yourself, so make sure it is clear, concise and engaging. Contact info: Scouts can’t book you if they don’t know how to reach you. Your representation info and location should take up prime real-estate in your electronic press kit. Photos: What’s a name without a face? Add your headshots and professional photos to your press kit. Music:  When it comes down to it, your music is your biggest selling point. Add your full discography along with a free download of your most polished tracks or singles to seal the deal on booking your next show. List all important details like track collaborators, lyricists and instrumentalists in the cliff notes of your track listings to add a professional edge. Video: You didn’t spend all that time creating a music video or perfecting your live act just to keep it to yourself. Add all impressive videos to your EPK to show promoters what they can expect from you on show day. Make sure all videos are well-lit and in focus, and that they accurately represent your music and your brand. Press: Include any blogs, publications or even local papers that gave your band a shout out. Social media: Including links to your social media profiles in your EPK gives people a way to connect with you and learn more about your music. It can also help you build relationships with fans and industry professionals. Tech rider:  Help booking agents accommodate your needs on stage by listing technical requirements like how many mics, plugs, stage plots and so on. Be sure to make this list downloadable so that your latest booked venue can have it handy when needed. On the road: If you’re being booked for out-of-town gigs, give your agent a hand by having your hospitality info easily available online. Information like how many band members will be traveling, how many hotel rooms are needed and any dietary restrictions to consider should be included in your EPK. Nervous that you’re missing something? Don’t be. Wix has EPK templates that have everything you need to get you noticed. Simply fill in the slots with your own info and images and you’re ready to go. 04. Protect your EPK Unlike the majority of your music website that you’ll want to share far and wide, your EPK includes sensitive information that you probably don’t want the average fan to see. Aside from information about you, your EPK also contains high-quality audio and video files of your music, which you need to prevent from being pirated or illegally distributed. That’s why most EPKs are kept under a password protected page . Password protection has the added bonus of potentially creating a sense of exclusivity, helping increase your visibility and getting your music heard by more people. You can also track who is accessing it and how often they are viewing it, helping you better market your work and understand who your fans are. This is why it’s so crucial to build your EPK with a platform that thoroughly incorporates website security such as Wix, which provides a safe foundation for your website and gathers real-time insights to detect any threats so you can keep focusing on your music. 05. Distribute your EPK where it matters As you start to market yourself as a musician, think carefully about how to promote your music and the best places to do so. Your EPK can be shared either on its own dedicated website or as an added section of your band’s main site. If you don't have a website of your own, there's no time like the present to create a music website . It’s also a good idea to have a printed version of your press kit on hand at events,  like festivals or conventions, where you may run into industry professionals. If that sounds like a pain, know that you can always include a link to your EPK (with the password listed) on your business card . Best practices for working with an EPK Just because you have your EPK ready to promote doesn’t mean that your work is done. Here are some best practices for creating an EPK for musicians: Update your EPK regularly. Your electronic press kit should be a living document that you update regularly with new music, photos, videos, and news. This will help to keep it fresh and interesting, and will show potential fans and industry professionals that you're active and engaged. Get feedback from others. Ask friends, family, and fellow musicians to review your EPK and give you feedback. This can help you to identify any areas that need improvement. Make it mobile-friendly. More and more people are viewing EPKs on mobile devices. Make sure that your EPK is optimized for mobile devices so that it can be easily viewed on smartphones and tablets. This means using a mobile-friendly design and using clear navigation so that users can quickly find the information they’re looking for. How to create an EPK FAQ What format should an EPK be in? The best format for your EPK is the one that you feel most comfortable with and that showcases your music and your story. For best results, you can use EPK templates on a website builder for great formatting options, with flexibility and control over your design and layout and a more user-friendly interface. What does a good EPK look like? A good EPK is well-organized, informative and visually appealing. It should include all of the essential elements, such as your bio, music, photos, videos, tour dates and contact information. It should also be easy to navigate and should be optimized for mobile devices. How much does it cost to make an EPK? The cost of making an EPK will vary depending on the format you choose, the number of features you include and the level of design and production you require. However, you can create an EPK for free using a website builder or online EPK templates.

Get started by: Creating a website →  | Getting a domain → Deciding on the right layout is one of the first steps in website design . Serving as the foundations of your site, a website layout can greatly impact how communicative and intuitive you are online. From asymmetrical designs to classic patterns and split screens, this article includes 10 website layout ideas that will help you get it right the first time when figuring out how to build your website . TL;DR: best website layout ideas We selected these website layout ideas for their clarity, balance and ability to guide visitors through a seamless browsing experience. Whether you're building a portfolio, online store or business site, these examples show how the right structure can elevate your content and drive engagement. Here’s what we looked for when choosing the examples: Visual hierarchy that makes content easy to follow Layouts that balance imagery, text and whitespace Navigation that feels intuitive and unobtrusive Clear page goals supported by smart design choices What makes a great website layout Feature Why it matters Clear visual hierarchy Guides the visitor’s eye to key content Balanced use of space Improves readability and makes content easier to digest Intuitive navigation Helps users find what they need quickly Mobile-friendly structure Ensures smooth experience across devices Purposeful CTA placement Encourages users to take action without distraction Consistent alignment Brings polish and professionalism to your design Adaptive layout styles Supports different content formats and site goals What each example brings to the table: Layout strategies tailored to different website types and audiences Use of grids, cards and split screens to organize information Strategic placement of calls-to-action and visual focal points Flexible designs that adapt well across desktop and mobile What is a website layout? A website layout is the arrangement of all visual elements on a webpage. Through the intentional positioning of page elements, we can control the relationship between them to better guide the user experience. Acting as a key component of web design, a layout determines the sequence in which page elements are registered among visitors, which elements draw the most attention, and the visual overall balance of the site. Because of its visual significance, a website layout can enhance a website’s message and usability. Did you know that nearly all first impressions— 94%, to be exact —are shaped by a website’s design? This just goes to show how much your layout influences how visitors perceive and interact with your site. Put plainly, a good website layout can lead visitors’ focus in the right direction—gravitating them toward what matters most first, and then continue to the following sections in order of significance. A layout can also be used to enhance your design, create interesting interactions and show that you’re up-to-date with web design trends . How to choose the right website layout When approaching the task of choosing a website layout , there are two main factors to take into account. Accommodate your content The layout you choose should be fitting for your type of content. Why? A website layout needs to help tell the story you wish to deliver to visitors. "[Observe] the balance of text versus images on any given page," writes Wix Template Designer Kobi Michaeli in his guide for selecting the right layout . "Some homepage designs are very design-heavy. They’re only meant to include a few lines of text next to a large, full-scale image. Forcing more text into these areas could throw off the balance of the whole page if you’re not careful. "As another example, let’s say you’re working with a template that has big text blocks and proportionately small images. If you end up writing minimal content or adding large images in spaces better suited for icons, then things can start looking awkward." Some types of website layouts are best used for showcasing products or works, making them more suitable for an eCommerce website or portfolio websites . Others convey factual information quickly and efficiently, and might work better for creating a blog or news platform. Use common layouts While there’s room for creativity, the most well-known, tried-and-tested website layouts are usually the best option. These classic layouts tend to feel familiar to users, as they build on existing expectations, past experiences and the principles of design . It's also worth considering some more general and commonly respected design principles. Gestalt psychology is often applied to website design and is especially relevant when it comes to the design of website layouts. This is because how elements are grouped, in order to create a positive user experience, lies at the heart of Gestalt theory. The main principles are: Proximity : Elements that belong together, such as menu and navigation bar, should be grouped together for usability. Similarity : Elements that look the same and behave the same should also be positioned together. Continuity : This focuses on providing an easy flow for users through a webpage through continuity between elements. One way to do this could by implementing pagination . Closure: This means users are not left with nowhere to go, or without another element to lead them through a page. Overlapping images are a good example of closure applied to a website layout. Figure-ground related : Making sure the main elements of the site layout stand out from the background. You might also want to consider applying the rule of thirds to your website layout. This a fundamental principle in photography and visual composition. It suggests dividing an image into a grid of nine equal parts by drawing two equally spaced horizontal lines and two equally spaced vertical lines, resulting in four intersecting points. It encourages designers to place key elements of interest along these lines or at the points of intersection. The idea is that by doing so, the composition becomes more visually appealing and balanced, as it avoids placing the subject or important elements directly in the center of the frame. Since a familiar layout will result in a more intuitive, easy-to-use interface, we’ve highlighted 10 of the most effective layouts below. We’ll explain what makes them work and which type of website is the best fit for each. The visual examples included are all Wix templates , which are fully customizable to match your style and needs. Expert tip from Dafna Rabin, Wix Templates design team lead: " Once you pick the right layout or template for you, it's really important to take the time to customize all your content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." Read also: Our designers' favorite Wix templates—and their tips for making them your own AI vs. template: Which should I use to create my website? 10 best website layout ideas Z-pattern layout F-pattern layout Fullscreen image layout Split screen layout Asymmetrical layout Single column layout Box-based layout Cards layout Magazine layout Horizontal strips layouts 01. Z-pattern layout When coming across a new webpage, we immediately glance over it to take in the gist of things. This speedy scan, called skim reading, is often done in the shape of the letter Z or in zig-zag form. Our eyes move from the top left corner to the top right corner, then down to the bottom left, and finally to the right again. The Z-pattern website layout utilizes this reading habit through asymmetry by spreading important information across a Z shape. Using this layout, a logo is usually placed in the upper left-hand corner of the homepage, so that it registers first. Across from it, in the rightmost corner, it’s common to place the navigation menu along with a prominent call-to-action. The diagonal part of the Z-pattern, spanning across the page from top to bottom, is where the most attention-grabbing information should go - and this is where you can really use typography and emphasis to your advantage to make this impact count. This can be achieved by use of captivating visuals and a concise line of text that represents what the website is all about above the fold . Toward the bottom of this Z-pattern, users should find your most important call-to-action (CTA). Whether you’ve been building up anticipation to purchase a product or book a service, now’s the time to get visitors on board and encourage them to take action. This website layout idea is great for pages that are highly visual, and landing pages that serve a specific conversion purpose are usually a perfect fit. 02. F-pattern layout Much like the Z-pattern layout, this design is also based on a common page scanning behavior. With webpages that are more text-heavy, we tend to skim or read the information in an F shape. This means that the top horizontal part of the page gets the bulk of our attention, and our eyes go vertically downwards from there, with the left-hand side tending to serve as our focal point. When using the F-pattern layout, make sure to invest resources on the top fold of your page, where visitors are likely to linger longer. This usually includes a headline, subtitle and featured image—content that can introduce the remainder of the site in a compelling manner. You can also include anchor texts to lead visitors towards information and a navigation menu to guide them to the parts of your website that are most relevant. The vertical line of the F-pattern on the left-hand side of the page can help make the text more appealing. This can be done using imagery, icons, your color palette or with formatting elements such as bullet points or numbering. An F-pattern layout is suitable for websites that mainly revolve around text. When creating a blog, for example, this website layout is applicable for both the homepage and the individual blog post pages. 03. Fullscreen image layout With an extra large visual placed front-and-center, a fullscreen image layout can result in an eye-catching and immersive homepage design. Large media features can convey a lot about who you are and what you do in as much as a glimpse. The great thing about this layout is that it looks great on mobile devices, too. The visual you use can be anything from a photograph to an illustration or video. Either way, it should be high quality and relevant to your service, product or overall feel in order to take full advantage of this layout. Your fullscreen image should also be accompanied by a short line of text to further explain what the site is all about. Craft a strong header or a catchy slogan to introduce what you offer as a business, exciting visitors to explore more. A fullscreen image layout is great for businesses that want to highlight a specific niche or product and who have great visuals in their arsenal of marketing assets. For example, photography portfolio websites will proudly reveal new series or styles of photographs for sale, while a wedding website can make a heartwarming impression with a photo of the happy couple. 04. Split screen layout By vertically splitting the screen down the middle, a split screen layout creates a perfectly symmetrical balance and avoids the presence of negative space. This neat division into two parts allows for each section to express an entirely different idea—or alternatively, to support one idea from two different angles. The website layout template shown here presents a dining experience with an eye-catching visual to the left, and text and matching vector art to the right. The layout enables both sides to fully complement each other, rather than compete for attention. This same design can also work well in cases where site visitors are asked to choose between two opposing options, such as ‘Men's’ and ‘Women’s’ categories in an eCommerce website. To make the most of the split screen layout, consider incorporating some motion by making each half of the screen behave slightly differently. For example, you could employ parallax scrolling effects on just one side of the screen. Another option is to extend this layout onto the second fold of your design too, but swap the content on the two sides of the screen for added visual interest. A split screen layout is ideal for websites that offer two significantly different types of content, or websites that want to evenly combine written copy and imagery. Online stores that segment users by age, gender or behavior are a good fit for this layout. 05. Asymmetrical layout Similar to the split screen, this stylish website layout also divides up the website composition—but this time, the two parts are not equal in size and weight. This asymmetrical shift of balance from one side to the other creates visual movement, making the entire design feel more dynamic. Through a non-uniform distribution of scale, color, space and width across the page, visitors’ focus can be drawn to specific elements over others. To achieve this in your own website layout, you’ll want to give certain elements more visual weight—making them bigger, bolder or brighter—so they act as focal points. Decide which part of your content you wish to highlight. This can be anything from a photo of a product to call-to-action encouraging people to sign up. Then, make it stand out using high color contrast, enlarged proportions, and other types of visual emphasis. An asymmetrical layout is ideal for websites that are going for the contemporary and innovative look, and are interested in driving user engagement. A business website or online portfolio of a design agency are good examples. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 06. Single column layout This website layout includes all of its content in one vertical column. It’s a simple, straightforward design (and in fact, it’s the one used on this very page). Navigating a single column layout is easy —visitors immediately know to scroll down the page for more information. However, there’s one important website navigation tip to keep in mind using this layout:add a “Back to Top” button or a fixed menu to help users explore your site further. When using the single column layout for text-heavy sites, remember to break up the text every so often with imagery, line breaks, headers or sub-headers. This is a great layout idea for long-form content websites, or websites that display content in chronological order— anything from blogs to social media feeds. 07. Box-based layout The box-based, or grid-based website layout merges multiple pieces of content into one geometric design. With each bit of information neatly constrained into a box, the elements don’t overshadow one another—resulting in a unified look. Each box leads to a different webpage, where users can learn more about the topic they’re interested in most. A recommended practice is to add one large featured box to serve as your website’s header and tie different boxes together below. The featured box can include the page’s title and a brief explanation of its content, along with a menu for navigation. Another tip is to curate the visuals in each of the boxes so that they work together well, creating a cohesive brand identity. If you’re building a website on Wix, the Wix Pro Gallery is a great way to create this layout. With quality images displayed, you’ll enjoy full control over your box-based layout, starting with the number of columns and rows, down to their size and spacing. This is an ideal layout for a website that includes many important pages. For example, it’s a good solution for a graphic design portfolio, where you can conveniently link each box of the homepage design so that it leads to a different project page. 08. Cards layout Much like the box-based layout, a cards layout uses multiple boxes or other rectangular-esque containers to display diverse content. This website layout is for the most part non-hierarchical, meaning that no one item truly stands out over the others, and all of the information is treated equally. With all cards carrying identical features (in terms of size, font, etc.), it’s easy to import your content into each one. This results in a modular design that’s a good fit for all screen sizes, and allows for intuitive and approachable browsing despite the large amount of information, improving the user experience. A cards layout is a great idea for a content-rich website, especially perfect for a vlog or online store. 09. Magazine layout Deriving inspiration from printed newspapers, the magazine website layout is based on a multi-column grid to create a complex visual hierarchy. By implementing containers that can be modified individually, a magazine layout lets you prioritize major headlines over smaller articles. This can be done by playing with the size of your elements (larger images and headlines are the first to command our attention), placement (the article at the top of the page will usually be the first we read), or with the amount of design detail provided (an article with an added photo draws more focus than one with just plain text). Note that the magazine layout also utilizes the F shape skim reading pattern, as mentioned earlier, catering to readers’ decreasing attention spans. Combining the F-pattern with a more complex grid enables large quantities of information to be broken down into digestible reads, while retaining a sense of order and a clean, uncluttered design. The magazine layout is a fantastic choice for content-heavy websites such as news publications or blogs. 10. Horizontal strips layout This website layout breaks up the long scroll of the webpage into full-width strips. With each strip functioning as a fullscreen fold (or close to fullscreen), the diversified composition builds user anticipation with a different surprise each time they scroll. To make each strip different from the one before, try using a different shade from your website color scheme in each strip, or by including images on some strips and written copy on others. In addition, by incorporating effects like parallax scrolling on your strip, you’ll be able to infuse this layout with a sense of motion and depth in the website background . This layout is particularly beneficial when it comes to one page websites , especially with long scroll designs. Learn more: What is web design? What are the main elements of a website layout? A website layout typically comprises a header, containing the logo and navigation menu; a main content area, presenting the core information or services; sidebars for additional content or navigation; a footer with supplementary links and copyright information. When planning your website layout it's important to be with consistent with your use of color, typography and spacing for visual cohesion. These elements collectively create an intuitive and engaging user experience. Firsthand insights from a wedding entrepreneur A strong website layout should feel intuitive and organized, just like running a smooth event. Rob Corrall, co-founder and CEO of Second Song , emphasizes the importance of adaptability: “You have to be adaptable, intuitive and comfortable navigating all kinds of personalities and last-minute changes.” Similarly, a well-structured website layout anticipates user needs, guiding visitors effortlessly through your content without confusion. The right tools can bring your layout to life while enhancing functionality. “Dynamic pages allow us to build out personalized content, like individual DJ profiles and location-specific service pages, without needing to recreate layouts each time,” Rob shares. Features like these make your website feel personal and efficient, creating a seamless experience for visitors while supporting your business goals. Why trust Wix’s experts? This article was created by Wix’s in-house website experts, with years of experience helping people build and grow successful websites. The tips, templates and examples shared here come directly from real Wix projects, so you can be confident they’ll help you create a website that looks professional, functions smoothly and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and business owners in bringing their ideas online. Our team stays up to date with the latest in website design, user experience and SEO, making sure the advice you get is both practical and proven to work in real-world projects. Think of this blog as your trusted resource for every stage of website creation, from building your first page to growing a site that reaches your audience and evolves with your goals. Website layout ideas FAQ What is a good layout for a website? A good website layout is one that is easy to navigate and understand. It should be visually appealing and engaging while highlighting your most important content. Make sure to consider your target audience, the purpose of your website, the content, the navigation and the design when you are planning your website layout. What are some tips for designing a website layout? Keep it simple. Don't overload your website with too much information or too many features. Use white space. White space is important for creating an easy-to-read layout. Use a consistent design throughout your website. This will help create a sense of unity and make your website look better. Use high-quality images and videos. Images and videos can help break up your text and make your website more aesthetically pleasing. Make sure your website is responsive. This means that your website will look good on all devices, including desktop computers, laptops, tablets, and smartphones. What are some examples of popular website layouts? Single-page scroll: Present all content on a single page, enhancing simplicity and flow. Grid layouts: Organize content in a grid for a clean and balanced look. Card design: Use card elements for modular content, facilitating easy navigation. Minimalist mesign: Embrace simplicity with ample white space, emphasizing key elements. Split screen: Divide the screen to showcase contrasting content or features side by side. Full-screen imagery: Capture attention with impactful, full-screen visuals as a background. What are the 4 main parts of a website layout? The four main parts of a website layout are the: Header: The top section, usually containing the website logo, navigation menu, and contact information. Content body: The main body of the website, where you display your most important content. Sidebar: A vertical or horizontal section on the side, often used for widgets, navigation or additional information. Footer: The bottom section, typically showcasing copyright information, links to other pages and social media icons. What are some of the most commonly used website layouts? Some of the most popular website layouts are: One-column: Simple and clean, ideal for minimalist designs and content-heavy websites. It works well on blogs, for example. Two-column: Provides a balanced layout for content and sidebars, offering flexibility with visual hierarchy. A two-column website layout is great for websites that need to balance content with additional information or features. This can include blogs, ecommerce sites and online news publications. Grid layout: Uses a grid system for organized and visually appealing content arrangement. A grid layout is a great choice for websites that need to present information in a structured, organized and visually appealing way. Portfolio sites often use it. Asymmetrical layout: Offers a dynamic and creative approach, breaking traditional grid structures. An asymmetrical layout is a good choice for websites that want to break away from traditional structures and create a sense of dynamic energy and visual interest. This makes it a good choice for art portfolios, fashion websites and websites for creative agencies. These layouts are popular due to their flexibility, ease of navigation, and visual appeal. How do I register a website domain name? To register a website domain name, start by choosing a domain name that reflects your brand or purpose and is easy to remember. Next, search for availability using a domain registrar like Wix. Once you find an available name, follow the registrar’s steps to complete the registration process, which involves providing your details and paying the required fees. You may also have the option to add privacy protection to keep your personal information private.

Today more than ever, social media is overloaded with content, making it hard for small businesses to stand out from the crowd. While Wix gives you all the necessary tools to learn how to create a website for free for an impactful online presence, there isn’t an exact formula or magic fairy to do the same with your social media content. That being said, with years of experience managing social media accounts under our belts, we know a thing or two about the type of content that actually works and resonates with our audience. We took the time to analyze our Facebook posts over the last couple of years, and made a list of our best performing social posts yet. Then, we broke down the type of posts into four different categories. We didn’t do it to brag (although we’re pretty proud), but more to show that it only takes a couple of good ideas and one solid schedule to boost your engagement. Just remember to adapt these ideas to your business’ type and niche, and then sit back and get ready to watch those likes and shares start pouring in! Bonus tip : Every piece of content listed below can be tied to a certain event, such as a national holiday, a trending story, a social media holiday (example: talk like a pirate day), or even your business’ birthday. Take advantage of these events in order to keep your calendar filled all year round. Without further ado, check out the best social post ideas you can try to take your social media marketing to the next level. Our most impactful social post ideas Funny and creative Engaging Informative User showcase Topical 01. Funny and creative social posts These posts are best for connecting with your followers through relatable content. If people can recognize themselves in your posts about simple daily situations (thematically related to your business niche) or can even just let out a laugh, you’ll be collecting likes and shares in no time. Pie Chart : We’ve come to learn that people like pies. And not only on their plates, but also served on their Facebook feeds. Many simple jokes (like the printer one showcased here) can be presented in the form of a pie chart. All you have to do is take everyday moments that anyone can relate to, add a pinch of sarcasm, mix in a few numbers and you’ve got yourself a pie chart to savor. There are two types of people : Apparently, the incredible diversity of the human race can be narrowed down to two types of people. Whether it’s how you read books (tablet vs. paperback) or where you place your ketchup (all over your fries or on the side). There’s always room to make fun of people’s distinctive habits – in a nice and playful manner, of course – in a way that is super easy to relate to. This type of post tends to generate a lot of comments and encourages users to tag their friends. X sins, X ways, X tips, X steps : This format is great for sharing a short list of items (steps, tips, ways, insights) in a fun and engaging way. For example, at Wix, we provide our users with everything they need to build a stunning online presence, and social media marketing is a part of that. Our challenge here was to create an enjoyable and easily digestible piece of content to present that subject. You can easily apply this concept to your niche. Let’s say you have a fashion online store – you could share a list of tips to choose the perfect jeans. Or if you’re a wedding photographer, a list of five poses for the perfect couple photoshoot would come in handy. The cherry on top: this type of social media content can serve as a great starting point for a blog post. Expectations vs. reality : Humans are mostly optimistic creatures. We always hope and expect the best to happen. Alas, our expectations aren’t always met. And when that happens in our daily hustle and bustle, humoristic relatable situations are born. Exhibit A: Holiday greetings : Wishing your followers a happy holiday is an amazing opportunity to get creative and add a personal touch to your brand. It is also a quick and easy way to keep your social life (uh, we mean social media calendar) happening and a way to bring the festive spirit to your followers. (Psst, just so you know, the author of this post is one of the lucky participants of our holiday greeting card from last year.) 02. Engaging social posts Based on the fact that people love sharing their opinions and ideas, these posts are created with social media engagement in mind. In order to generate conversation, you can ask them questions that will inspire comments and interaction with your post. These questions can be anything from: their opinions, their preferences about lifestyle habits, what inspires them, their pets’ names… even product-related questions will work! This is also a great mechanism for prize-bearing contests, or simply for fun. Comment ‘me’ : Facebook’s algorithms favor pages with high engagement. The more comments, likes and shares you get, the more traffic will be directed to your post, and the more your likes and shares will keep climbing. It’s the best digital loop you can ask for. Apparently, if you want to generate a lot of comments, all you need to do is simply ask. Offer people something in return, prepare a bank of ideas for replies, and prepare to get engaged (even if you’re already married). Describe X in a GIF : GIFs on social media are like jewels on a crown – they make Facebook shine. Ask people to describe an event (that your audience would relate to) in a GIF, and you’re bound to receive a lot of funny replies. Don’t miss the opportunity to reply to each and every participant. By doing so, you’ll boost your engagement rate even more. Caption this image : Now it’s your followers’ turn to practice their creative skills. Post an image that would be fun to caption, and ask your audience to come up with a witty title. Just make sure you have the rights to use the photo. In the example below, we used a photo from Wix user Roie Galitz and asked our Facebook family to caption the sweet image. Why is it great? First, it’s a really catchy image, and secondly we’re showcasing one of our own users giving his image and name the spotlight. Fill in the blank : Another way to get your followers’ creative juices flowing is by asking them to complete a sentence. Tie the topic to your brand, service or product, and even offer a prize for the best answer. Know someone : ‘Facebook is a social medium”’ – this might be the most obvious phrase ever. Among other fun interactions, people are always happy for a chance to share something they associate with a friend. In the example below, it was a vintage phone that sparked a surge of nostalgia and had people running to tag their friends. An important note: Avoid using the word ‘Tag’ in the caption, as Facebook’s algorithms will give your post lower priority. Phrases like ‘know someone?’ or ‘Which friend…’ will perform much better. 03. Informative social posts This type of content provides your audience with added value and has the ability to position yourself as an expert. You can expand your followers’ horizons on any subject concerning your area of expertise. You can also inform them about new services, products or discounts that you currently have to offer. Relevant tips : Have you started to notice recently that the most popular posts on Facebook are useful tips and tricks for cooking, DIY crafts and simple household tasks? Information that brings some kind of value to your followers performs extremely well on social (see how to grow social media followers for even more tips). You can provide tips that would be relevant to your area of expertise. This will also help establish yourself as a name and prove that you know your stuff. Product or service features : This is your chance to showcase a new product, sale, or any other piece of information you’re offering to the world. Remember to include a link to what you’re promoting. This is also an excellent way to drive traffic to your website. Behind the scenes : Share candid moments about the people behind the brand. The content people connect most easily to is…. people. The more transparent and genuine you appear on social media, the more followers will follow your charm (and page). Blog posts : Creating a blog for your website brings huge value to your SEO. It also provides a great source of content for your social media channels. Every time you publish your latest blog post, make sure to promote it as well on Facebook. 04. User showcase for social posts One of our favorite social media marketing tips is to let your clients how much you love them by showcasing their success stories or testimonials. This can also include sharing your clients’ posts that features your product or service. Nothing promotes your business better than a happy client. Positive feedback : People are review-focused these days, so no matter how it’s presented – a screenshot of a text conversation, a comment on your Facebook reviews, or taken from a dedicated section on your website, the content of a positive comment is your most effective marketing tactic. Let your audience sing your praises and don’t be shy about posting it. Featuring users : People love being in the spotlight. Ask your community to share a story or a photo related to your service or product. Using your platform as a way to show off your wonderful users will demonstrate that you really care and will strengthen their affiliation to your brand. In the example below we featured a photo by the talented Wix user Viktoria Kuzilova . This was also beneficial to her, as she gained exposure and traffic to her photography portfolio website . 05. Topical If you're struggling to build a following, give trendjacking a try. With this social media strategy, you can leverage current trends, popular topics, events or memes to gain attention. It involves creating content that aligns with or relates to the trending topic, capitalizing on the existing buzz and interest surrounding it. The goal of trendjacking is to insert a brand's message or product into the ongoing conversation around a specific trend or event, allowing the brand to benefit from the increased visibility and engagement associated with that trend. By participating in the conversation, brands aim to capture the attention of a larger audience, increase their reach, and generate positive associations with their brand. Trendjacking can take various forms, including social media posts, blog articles, videos, infographics, or even advertising campaigns that cleverly incorporate the trending topic. It often involves adding a unique perspective, humor, or a creative twist to the content to make it more engaging and shareable. However, it's important to note that trendjacking should be approached with caution and authenticity. Brands must ensure that their message aligns with the trend and remains relevant to their target audience. Authenticity is crucial to avoid appearing opportunistic or insincere, as audiences can quickly detect inauthentic attempts to capitalize on trends. Effective trendjacking requires a genuine connection between the brand, the trend, and the audience. Extra tip: get organized Can’t wait to share your brilliant posts with the world? Wait a second (or two). As a small business owner you know that the secret to any successful marketing strategy is making sure you’re organized. Working according to your social media calendar allows you to allocate the right resources in the right time, as well as take care of producing content items on time.

Start generating business ideas with the Wix Business Launcher → Photography captures stories, emotions and perspectives like nothing else. Some photographers thrive in fast-paced fields like journalism or sports while others carve out a niche in fashion, nature or commercial work. Whatever path you choose, becoming a professional and developing a unique style takes practice and dedication. You might think that after investing in gear, mastering it, spending hours shooting and editing and building a stunning photography portfolio  the hard part is over. But landing freelance clients and steady gigs is a whole new challenge. Don’t worry, we’ve got everything you need to know to help photographers starting a business . How to learn photography Mastering photography starts with the basics—lighting, composition and camera settings. Playing around with manual mode and practicing different techniques can help you build confidence in your skills. Online courses, photography books and YouTube tutorials are great for learning, while local workshops and mentorships give you hands-on experience. The more you shoot, the better your eye for detail and storytelling will get. Post-processing is just as important. Learning tools like Adobe Lightroom and Photoshop lets you enhance your photos and develop your own style. Checking out the work of professional photographers and breaking down their techniques can give you plenty of inspiration. Joining photography communities, sharing your work and getting feedback will help you grow and build connections in the industry. How to become a professional photographer Becoming a professional photographer takes a mix of technical skills and artistic vision. Formal education like photography degrees, online certifications or workshops can teach advanced techniques, lighting setups and industry trends. Many start by working as assistants, gaining hands-on experience with clients, shoots and perfecting their craft. Specializing in a niche like commercial, fashion or documentary photography can help you stand out. A strong portfolio that showcases your best work is a must, along with consistently improving your skills. But it’s not all about the photos. When learning how to start a photography business, you’ll need to understand pricing, contracts, and marketing. Crafting clear, fair pricing and creating contracts that protect both you and your clients is essential for long-term success. To boost your credibility, consider joining photography associations or earning industry certifications—these can make you more attractive to potential clients and help you network with other professionals. Networking and building relationships with businesses, brands, and influencers in your niche can lead to collaborations and paid work. How to make money with photography Photographers have plenty of ways to make money from photography , from client work to digital sales and creative services. Shooting weddings, portraits and events can bring steady income, while commercial photography for brands and businesses offers higher-paying opportunities. Selling prints, licensing stock images, or sharing exclusive content with publications are great ways to turn your passion into a photography side hustle. These are some of the best passive income ideas  for photographers. You can also teach photography through workshops or online courses to share your skills and boost your income. Learning how to create a website  with an impressive portfolio is key to attracting clients, standing out and showcasing your work. Use a free website builder  to build a professional site where you can share your portfolio, sell Lightroom presets, custom filters or photo editing services, and start turning your skills into profit. You can even monetize your expertise by offering ebooks, blogging photography tips or promoting mentorship programs. How do photographers make money? Shoot weddings, portraits and events:  Capture special moments for clients and charge for packages, prints and albums. Work with brands on commercial photography:  Partner with businesses to create product images, lifestyle shots or marketing visuals for their campaigns. Sell prints and digital downloads:  Turn your best shots into wall art, postcards or digital downloads and sell them on platforms like Etsy or your own Wix eCommerce website. License stock photos on sites like Shutterstock:  Upload high-quality images to stock photo sites and earn passive income every time someone downloads your work. Offer workshops, courses and mentorship programs:  Teach aspiring photographers through in-person workshops, online classes or one-on-one coaching. Sell Lightroom presets and editing tools:  Create and share custom filters and presets to help other photographers streamline their editing process. Create and sell NFTs of original photography:  Explore the digital art space by turning unique images into NFTs and selling them on blockchain marketplaces. Start a YouTube channel with photography tutorials:  Share tips, gear reviews and behind-the-scenes content to grow your audience and earn through ads and sponsorships. Write ebooks or blog about photography:  Publish guides on photography techniques, business strategies or industry insights and sell them as digital downloads. Offer photo editing and retouching services:  Use your editing skills to enhance images for clients like wedding photographers or eCommerce brands. How to become a freelance photographer Freelance photography is all about skill, strategy and standing out in a busy market. Picking a niche like portraits, events or product photography helps define your brand and attract the right clients. Investing in versatile gear and learning editing tools ensures your work looks professional. Start by coming up with a business name . Offering free or discounted sessions is a great way to grow your client base, document your first projects and collect testimonials to make a photography portfolio . Your portfolio should tell a story and showcase a variety of styles and projects. A simple website with a booking system and clear pricing makes it easy for clients to hire you. Choose a domain name  that matches your business idea  and brand. For a pro touch, consider using industry-specific extensions like a .photography domain  to make your website stand out. Landing steady work takes smart marketing. Social media is a great tool, but don’t just post photos—engage with potential clients, share behind-the-scenes content and offer tips. Networking with local businesses and collaborating with other photographers can also open doors to paid gigs. Listing your services on freelance platforms is another reliable way to find jobs and build credibility. Clear contracts, pricing for profit and good financial management will keep your freelance business sustainable. Learn more:   Photography business name ideas 7 places to find freelance photography jobs online Upwork Freelancer Guru PeoplePerHour Hubstaff Talent Fiverr Your own photography website 01. Upwork Upwork is one of the biggest and most popular freelance work marketplaces with over four million businesses and ten million freelancers. With hundreds of photography-related listings, the gigs are divided into many different categories so that each user can find their perfect match. Upwork’s jobs can be on-site or remote, paid hourly or for a set price, short or long term, and aimed at entry, intermediate or expert-level users. Sure, all this categorization may seem like a lot of hassle but look on the bright side: the more specific it gets, the more likely you are to find a project you absolutely love. You may find that most jobs are about photo editing rather than photo shoots as the majority of them are aimed at remote workers, but there’s a fair number of remote still photography projects you might be lucky enough to get. And you might actually live close enough to great on-site jobs such as creative portraits, wildlife and weddings. 02. Freelancer Meet the world’s largest freelancing marketplace boasting nearly 20 million freelancers and employers. There are three ways to get jobs at Freelancer: contests where clients choose from a selection of works that users present; projects where users offer their bid on a listing before starting any work; and being contacted directly by clients. If this bidding system makes you think that your only chance of getting a project on this site is by offering your services at an uncomfortably low price, you’ll be glad to know that employers review experience and portfolios prior to making a decision and tend to choose higher bids in order to get more professional results. Because of the platform’s size, there are hundreds of photography jobs at any given time, both on-location and remote. Most listings are related to photo editing, portrait, travel, product and video. You can browse all listings by type, category, budget, skills required and location. 03. Guru Guru is considered one of the most successful online job marketplaces. While the photography jobs offering is more limited than on the two giants mentioned above, there are still hundreds of listed gigs. The most popular topics are photo editing, Photoshop actions and event and product photography. Listings can also be browsed by category, location and budget. Guru takes great pride in its payments system which aims to offer higher flexibility for both employers and freelancers. In order to do so, the platform offers four kinds of customizable agreements that both sides must sign before the project is started. Guru also lets freelancers see when a job is funded before they decide to apply and allows employers to review the work before making any final payment. In addition to applying to listed jobs on the site, freelancers can advertise their own services for which they list their price per hour and a minimum total to pay for the completion of the project. 04. PeoplePerHour PeoplePerHour is quite a bit smaller than the previous three sites but that doesn’t stop them from offering hundreds of photography-related jobs. These jobs include a wide range of projects like photo editing, tutorials and product, wedding and event photography. The listings are categorized by location, experience level required, budget and status. Users can ask for clarification on each job’s characteristics by commenting on its public board. Listings are divided between fixed price and hourly wage and users are required to send a formal proposal in order to apply. Employers later choose whom to hire from this pool of proposals. Additionally, employers can browse creatives’ profiles and send job offerings directly to them and users can also create their own listings offering specific services at a set price. 05. Hubstaff Talent Hubstaff Talent is a relatively new platform and takes the title of the smallest marketplace in this list. Because of this, the number of listed jobs is much lower than on other sites – but so is the number of people competing for the same gig. Instead of focusing on short-term projects, Hubstaff Talent has taken the road less paved and aimed at any kind of remote job. This means that listed jobs can go from one-day tasks for a fixed price to full-time positions. Listings can be browsed by type, category, skills and experience level required, budget and pay rate. Freelancers can create their own profile for employers to browse, which includes a short bio, skills, website and social links, resume, portfolio and hourly rate. Because the job listing section of the platform was only recently included, most of the action happens here. 06. Fiverr Technically, Fiverr may be better described as a place for online freelance photography jobs to find you. Here, freelancers are the ones posting the kind of services they offer and for how much while buyers browse the marketplace to hire them. Don’t let the name trick you, we’re not saying you should be selling your work for $5. While “five dollar gigs” were the platform’s initial purpose and a huge part of its growth and success, nowadays the site has expanded to include more pricey projects. So which kind of photography services can you offer on Fiverr? The sky’s the limit! Still photography, photo editing, portraits, landscape postcards… you name it (literally). Because the only way to get a job here is being noticed by a buyer, gig hunting may be a challenge until you get some customers and reviews – but on the bright side you might get a steady inflow of relatively quick projects in the long run. 07. Your own photography website That’s right, your website is more than a way to showcase your photographs. In fact, you should see it as the most powerful tool to reach customers. Think about it – how do people look for business and services nowadays? Exactly, they look it up on the Internet. If you are a photographer looking for freelance gigs, you definitely want people to be able to find your work on the Internet easily. Make sure you offer all the information these visitors might need – where you are based, what kind of work you specialize in, how much you charge, how to contact you etc. To guarantee that all these potential clients actually get to see your portfolio, pay attention to your site’s local SEO so that it’s the one that shows up first on search engines But no matter how good your photography portfolio website  ends up being, don’t limit your online presence to it. There’s a sea of opportunities waiting for you in social media platforms where the right steps may lead you to wonderful projects. Tips for different types of photographers Real estate Sharp, well-lit photos help sell homes faster, making real estate photography a profitable niche. Use a wide-angle lens to show off spacious interiors, shoot during golden hours for the best natural light, and learn post-processing to fix distortions. Adding virtual tours and drone shots can set you apart. Build partnerships with realtors, home staging companies and rental agencies to land steady work. Wildlife Wildlife photography is all about patience and preparation. Learn animal behavior, invest in a telephoto lens for distant shots and practice shooting in different lighting conditions. It's important to follow ethical practices like keeping a safe distance and respecting natural habitats. Submitting your work to magazines, stock photo sites and conservation organizations can help you turn your passion into income. Sports Speed and precision are everything in sports photography. A fast shutter speed, continuous autofocus and high ISO settings help you capture action-packed moments. Positioning yourself strategically on the field is crucial. Building relationships with teams, leagues and media outlets can lead to regular gigs. You can also boost your income by selling prints and licensing your images. Concert photography Concert photography isn't easy with low light and fast-moving performers. You'll need a fast lens (f/2.8 or lower) and a camera that handles low light well. Get access by connecting with venues, bands and media outlets. Shooting local gigs or for music blogs is a great way to build your portfolio and open doors to festivals or touring artists. Travel Capturing stunning destinations takes adaptability. Learn to shoot in different lighting conditions, master composition techniques and tell a story through your photos. Earning income from travel photography can mean selling prints, licensing images or working with tourism boards. Starting a travel blog, building a social media presence and partnering with brands can help grow your reach. National Geographic photographer Becoming a National Geographic photographer is tough and competitive. You need strong storytelling and technical skills. Focusing on documentary, wildlife or cultural photography can help boost your chances. Build an impressive portfolio, pitch story ideas to editors and gain experience through freelance work with travel and nature publications. Forensic photography Forensic photography requires sharp attention to detail and technical skill. You'll be documenting crime scenes, injuries and evidence with precision. It's important to master lighting techniques, depth of field and crime scene protocols. You might work with law enforcement agencies, forensic labs or legal firms. Certification programs can also help build credibility in this field. Weddings Weddings are fast-paced and emotional, making strong storytelling skills a must. Combining candid and posed shots helps capture the full experience. Reliable gear like dual cameras, fast lenses and backup batteries is essential. Marketing through social media, bridal expos and vendor partnerships can help you book consistent clients. Offering albums and premium edits is a great way to boost your income. War photographer War photography is one of the most dangerous and demanding fields. It takes resilience, quick decision-making and the ability to work in high-risk environments. Staying up to date on global conflicts, working with media agencies and putting safety first are all key. Many war photographers get started by covering local protests and political events before moving into conflict zones. Nature Nature photography combines landscape, wildlife and macro photography. Knowing weather patterns, seasonal changes and natural lighting is essential for capturing stunning shots. You can monetize your work by selling prints, licensing images or working with conservation organizations. Success in this field takes persistence and passion.

Whether you create a blog for your website, post helpful tutorials on YouTube, or write eBooks and guides or showcase your work using a portfolio builder , you too can use content marketing to grow your brand. Here’s a complete explanation of content marketing and how to do it right, as well as some examples and tips to guide your own content marketing journey. What is content marketing? Content marketing is a type of marketing strategy that involves creating and distributing valuable, relevant, and engaging content in order to attract a targeted audience and encourage them to buy. It is also often referred to as a digital marketing strategy, as much of content marketing is now created and shared online. This form of marketing doesn’t explicitly promote a brand but, instead, stimulates consumer interest in its product or service. The idea is that the more value you offer consumers in the form of expert knowledge, the more you’ll entice them to purchase your product. The origins of content marketing are not set in stone but there are some claimed examples that are now labelled as some of the first examples of content marketing. Retroactively the earliest examples of content marketing include: 1732, none other than Benjamin Franklin printed his Issuance of Poor Richard's Almanack to promote his printing business. 1888, Johnson & Johnson published a guide for Doctors using bandages called 'Modern Methods of Antiseptic Wound Treatment. 1904, Jell-O salespeople distributed a free cookbook in which their product was used in versatile ways—sales soared for the company as a result. Learn more: Blogging vs. content marketing Benefits of content marketing Showcases your company’s knowledge, expertise, and authority in the industry. Establishes your credibility, helping you gain consumer trust. Builds brand awareness and brand visibility by placing your brand across the web. Improves brand health. Helps diversify your user base and readership. Boosts your website’s SEO so you can get found by new customers. Engages existing customers so that they buy again. Promotes your website for free. As the customer mindset has changed over the years, marketing strategies have also evolved. With the internet at our fingertips, people have become better informed about the quality and value of the things they spend their money on. They’ve also become more demanding; they want their issues resolved fast, and they want the right products to do it. Many customers see straight through pushy sales pitches and disruptive online ads, but they can be persuaded with informative and genuinely helpful content. That’s where content marketing comes in. Good content—such as blog posts, informational videos, and more—are used to nurture buyers into making a purchase, gently guiding them toward the right solution for their needs. This is true whether your focus is on local marketing or global. How effective is content marketing? So we laid out the benefits, but how effective is content marketing really? Well, here's a few examples to lay it out. According to a recent Semrush study : 78% of those who believe their content marketing was very successful in 2021 had a documented content marketing strategy 73% of companies that spend from 10% to 70% of their total marketing budget on content marketing were very successful Other content marketing wins include: 67% of marketers report that content marketing generates demand or leads which is an increase on the previous year. With 72% of marketers saying that content marketing helps to educate the audience and 63% see that it helps build loyalty with existing clients. Content marketing can generate up to three times more leads than outbound marketing and cost less. Check out more content marketing tips here . Types of content marketing There are many different types of content you can create as part of your marketing strategy, including: Blog posts : Articles published on your website’s blog. Offsite articles : Articles written for publications and blogs outside your own website. Videos : Short filmed content posted on your business’s YouTube channel or embedded on your own website. Podcasts : Auditory content offering useful information, guidance, or tips. Infographics : Explanatory visuals that use a mix of images, statistics, and charts. User-generated content: Content such as videos, images, and more created by users and then shared or endorsed by brands. Case studies: Up-close examinations of your customers, often taking the form of blog posts, that tell success stories about them using your product. eBooks: Online books, typically packaged as downloadable PDF documents, with in-depth information or guidance about your industry. White papers: In-depth, high-level reports about a specific topic, similar to a research paper. Webinars: Online video presentations, often live-streamed. Creating a webinar that allow viewers to participate will enhance engagement by allowing them to ask questions in real-time. Slide decks: Slide presentations that offer information, guidance, or tips. Templates: Fill-in-the-blank templates related to your product or service. If that sounds like a lot, don’t feel overwhelmed. You don’t need to create all these different content types from the get-go (and these days, there are also some 'shortcuts' you can take with AI tools like Gemini ). Start with just one to build your foundation, and then branch out into other formats that suit your particular audience and niche. By employing a strategic combination of these different content types, you’ll be able to reach and engage a great number of prospective customers. Recent years have also seen the rise of digital content marketing. This essentially refers to any type or form of content marketing that can be distributed in digital form, or online. A blog, for example, is a form of digital content marketing. Within this also is the growing importance of mobile marketing . Discover the latest trends in video marketing with these video marketings statistics . Wix looks forward at content marketing trends for 2023 Content marketing examples Now that you know why content marketing is such a powerful online marketing tool , let’s dive into some real-life content ideas to help inform your own effective strategy that will not be confused by anyone as clickbait. 01. River Pools and Spas Our first content marketing example is River Pools and Spas. It’s an independent pool company, yet its content strategy is one of the most famous in digital marketing history. As a last ditch effort to save their business during the 2008 recession, owner Marc Sheridan and his team dived into blogging. Their goal was to become the best teachers in the world about the industry by growing their blog with posts that answered every possible customer question. Eventually, they combined blogging with other forms of content, too, such as instructional YouTube videos. Ultimately, their content marketing strategy succeeded: it attracted a huge influx of customers, and saved the company as a result. The content marketing lesson here is to focus on your customer, not yourself. Aim to be a teacher, providing both written and visual content that leaves your audience feeling like they’ve learned something new. 02. HubSpot One of the leaders in the field of content marketing is digital marketing platform HubSpot. Like River Pools and Spas, the company offers a vast array of blog posts on nearly every possible question their target audience might have. Not only do these include topics specific to digital marketing, but they also include other business and sales tips relevant to their target audience. These blog posts are supplemented with longer eBooks, which hone in on specific topics to provide in-depth informational content to their audience. In addition to its wide array of written content, the company offers a service called the HubSpot Academy, with free online courses about content marketing, SEO, inbound marketing, and more. These video courses take the form of mini-series, encouraging their audience to continually engage and come back for more. Together, these elements have proven to be a highly effective way for the company to build a base of dedicated fans and monetize their blog. 03. John Deere First published in 1895, The Furrow , a print magazine created by agricultural manufacturing company John Deere, is sometimes referred to as the oldest example of content marketing. Even back then, the magazine operated on the same principles as contemporary content marketing: to help customers resolve their issues while highlighting their industry expertise. Today, The Furrow continues to be at the core of John Deere’s content marketing strategy and is available online. The publication reads less like a series of marketing posts and more like a reputable magazine, with stories about farming and agriculture that take the form of engaging narratives. Notably, the magazine uses stunning photography to draw users into the brand. Far from being overtly promotional, the articles instead serve to deepen the connection with their audience, transforming a large manufacturing company into a relatable, more human brand. 04. Blendtec How much content can you really create about blenders? Generating a large amount of content can be tricky if your product is very specific, but Blendtec pulls it off with creativity. The blender company’s eCommerce website is full of recipes, presented in the form of video tutorials. The videos aren’t limited to smoothie recipes, either; the company also shows more advanced recipes for soups, nut butters, and more. In doing so, they’re able to engage their readers with unique and unexpected content, while sending the message that their product’s capabilities exceed those of a standard home blender. Even more impressively, the Blendtec brand has become a successful YouTuber. In contrast to the serious recipe suggestions present on its website, the company’s “Will It Blend?” videos wow users with their goofiness and audacity. Among its most popular clips are the blending of an iPad (boasting 12 million views) and the blending of glow sticks. These videos aren’t genuinely educational, but they serve a different kind of purpose; they succeed in establishing Blendtec as a funny, likable company with a memorable brand identity and an evidently effective product. 05. GoPro For its content marketing strategy, GoPro shows us another type of visual content. Rather than engaging its audience through humor, GoPro grabs our attention with high-quality, user-generated video content filmed with—you guessed it—the GoPro action camera. They post this content front and center as part of their website’s homepage design, so that it’s instantly visible to all site visitors. Similar videos also comprise the bulk of their social media marketing strategy, with GoPro content posted across YouTube, Instagram, and Facebook. Far from traditional, GoPro’s content takes advantage of today’s video trends. We’re taken on a journey through the eyes of the customer as they surf the waves of the Pacific, float down the Mekong, and snowboard in the Alps. We’re all a little jealous of their adventures—and many viewers may find it tempting to replicate those experiences by getting a GoPro of their own. Not only does the company’s content strategy entice new customers, but it also encourages existing customers to engage with the brand. They hold competitions for user-generated content, rewarding the winners with cash awards and increased online exposure. This deepens users’ relationship with the brand and helps the company build a loyal and dedicated customer base. 06. Trader Joe’s Many grocery stores overlook their content marketing strategy, but that’s certainly not the case for American supermarket chain Trader Joe’s. The company effectively markets itself using a combination of different content formats. They provide recipes on their website, a monthly newsletter available both online and in print, and, of course, plenty of mouthwatering food photography. In addition to attracting and retaining customers, the company’s content strategy is critical to their branding. The tone, language, and visual style present in both their online and print content forms the core of the supermarket’s brand image. The content’s hand-drawn illustrations and vibrant brand colors, combined with cheeky, off-beat language (their newsletter, for instance, is called the “Fearless Flyer”) makes the brand feel casual, comical, and relatable. 07. Ben and Jerry’s Speaking of food, Ben and Jerry’s serves up some pretty sweet content marketing examples. Their visual branding has a 1960s aesthetic, and their content bolsters this image with topical blog posts about fair trade products, gender equality, and more. Their website also gives an in-depth explanation of their process for sourcing and making their ice cream, highlighting their brand values of social responsibility and transparency. The bulk of their content aims for maximum user engagement. One post encourages readers to create their own flavor, attributing popular creations like Cherry Garcia and Chubby Hubby to their fans. The ice cream company also predominantly features quizzes to make their brand feel personal and fun, such as “Love or Ice Cream?” and “Which Dough Chunk Are You?” By inviting people to participate in their brand, the company’s content strategy helps them form a close-knit community of loyal fans. 08. Wix This should come as no surprise—we’re quite proud of our own content marketing strategy. We use the Wix Blog as a way to connect with users and help them with all their professional needs, from website design to small business marketing tips and more. Our goal? To understand exactly what customers want to know, and to share strategies, ideas and inspiration that will help them achieve success. It's all about tapping into the ethos, pathos and logos of writing. Learn more about how to create a website for free . How to optimize your content marketing strategy While these content marketing examples are all very different from one another in terms of strategy and content type, they do have one thing in common: meticulous optimization. Creating the most effective content strategy possible requires going beyond producing great content, i.e., a full funnel content strategy for your brand . You also need to keep your audience, competitors, and overall marketing plan in mind. Here are some tips to ensure your content is at its best: Create buyer personas Before you even begin to produce content, you’ll need to conduct market research. Think about who your target audience is so that you can engage them by directly speaking to their wants and needs. This is a critical part of any copywriting strategy, whether you're creating marketing copy, email newsletters or long-form blog posts. Start by creating buyer personas, or fictional representations of your ideal customers. Ask yourself questions such as “How old are they?” and “What are their interests and hobbies?” If you’re a B2B software company, that fictional customer might be a middle-aged, high-level company exec. If you’re a trendy handbag designer, on the other hand, your buyer persona might be a young fashionista. Understand the buyer’s journey Part of resonating with your audience is creating a content marketing plan that correlates with particular phases of the buyer’s journey. The buyer’s journey is the process customers go through when researching, considering, and eventually purchasing a product or service. This journey consists of three main stages: The awareness stage , in which a customer becomes aware they have a problem. The consideration stage , in which the customer identifies that problem and researches how to resolve it. The decision stage , in which the buyer determines a solution. When your content marketing efforts directly address your audiences’ questions at each particular stage, you can better guide customers through the marketing funnel. Your goal is that by the end of this journey, users will realize that your product is the solution they’ve been searching for. Research your competitors As part of laying the groundwork for effective content, you’ll also want to do a SWOT analysis of your competitors. By researching your industry competition, you can create content that not only covers a similar range of topics, but that also surpasses that of your competitors in terms of depth and customer value. Begin by taking a look at your competitors’ websites, blogs, types of infographics and social media platforms, and then build your inspiration from their existing content pieces. Think about what they did well—and what they didn’t—and use that knowledge to inform your own content marketing plan. Improve your SEO Content marketing and search engine optimization (SEO) are two sides of the same coin. SEO determines how your content is ranked in search engines—that is, whether it’s listed as the first, second, third, or 100th result in Google, Bing, and others. The higher your content ranks, the more potential customers will click on it and read it. To ensure that your blog posts and other content rank high for SEO, write with specific keywords in mind. You’ll need to conduct keyword research in order to know which keywords are most likely to push you to the top of the search engine results page. Be sure to pay particular attention to long tail keywords. Even after your content is published, you should continue to update your content regularly to keep it ranking high. These SEO tips for bloggers can help guide you. Create a content marketing calendar As you expand your body of content, you might find it’s hard to keep track of all your different work. To ensure your content strategy is organized and well-planned, create a monthly editorial calendar for your blog, as well as a social media calendar, that display the publishing date of each piece, its topic and title, and any additional details of your choice. This will help ensure that you publish on a consistent basis and that your content stays varied, interesting, and fresh. It will also give you a bigger picture view of your content marketing plan as a whole. As you seek to expand your brand, you can rely on content marketing as a powerful tool. By creating strategic, optimized content that ranks above your competitors’ and resonates deeply with your audience, you’ll be able to drive high-quality traffic to your website, and obtain happy customers as a result. Diversify your distribution channels There are many ways to distribute content, and the same piece of content can be shared and repurposed to fit different distribution channels and audiences. Social media platforms are an effective way to drive traffic and reach a larger audience. Content marketers should leverage social media to share content, engage with customers, and build relationships with potential leads. Track and measure results It's important for everyone involved in content marketing to measure the results of content marketing campaigns in order to understand which content strategies are working and which need improvement. This will help you continuously optimize your individual pieces of content, as well as your broader content strategies for maximum success. Some popular content marketing analytics include: Brand visibility Brand health metrics Diversified user base Conversions and sales Engagement metrics Traffic What is a content marketing manager? A content marketing manager is responsible for developing and executing a content marketing strategy. They oversee the creation (such as whether or not to use AI content generators or AI writing tools ) and distribution of content that's designed to connect with a defined audience. Their main goal is to produce valuable and relevant content that supports the company's marketing goals and drives engagement. In addition to planning and creating content, a content marketing manager will also usually manage a team of content creators, analyze content performance, and adjust their content strategy as needed to improve results. They'll work closely with other members of the marketing team, including designers, copywriters, and social media specialists, to ensure all content is on-brand and effective.

Bring your inspiration to life with a Wix website →   Small details can have a big impact and your website’s footer is no exception. While it might not be the first thing on your design checklist, a well-designed footer plays a crucial role in guiding visitors, building trust and driving conversions. Smart Insights reports tha t sales conversions rose by 23.77%  after implementing a footer with organized links. If you’re learning  how make a website   or refining your current design, thoughtful footer planning can support your business goals and improve user experience. In this guide, we’ll cover everything you need to know about website footer design, from must-have elements to practical tips for creating an effective footer. Plus, we’ve included 15 of the best website footer examples to inspire your own design and spark creativity. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: website footer examples A website footer isn’t just an afterthought—it’s a key area that builds trust, improves navigation and drives action. The best footers combine clarity, branding and usability while providing practical details like contact information, policies and quick links. These examples showcase how businesses—from cafés to law firms—use their footers to reflect their brand identity and serve their audience effectively.  What makes these footers effective? Clear navigation with essential links  Simple ways to contact or engage (CTA buttons, email, phone, live chat)  Branding that reinforces identity  Extra value like FAQs, reviews, offers or subscription forms Criteria Why it matters Example feature Clarity & navigation Users should find key pages quickly About, Contact, FAQ links Accessibility Multiple contact options build trust and ease Phone, email, WhatsApp, live chat Brand Identity Visual style should reflect the business personality Colors, typography, images, taglines Engagement Encourages users to take action or return Newsletter signup, loyalty programs, CTAs Transparency Builds credibility with practical info Terms, privacy policy, reviews, address "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 outstanding website footer examples Now that you’ve got the basics down, it’s time to delve into some web design inspiration . Whether you’re learning how to build your website from scratch or using a website template , these footer examples created by Wix users will provide you with plenty of ideas for designing your own. New Heights Simply soft TaskFlow Studios Sweet Alchemy Jason Chan Smallcakes Cave Creek Avec Clyde Harasat Loafy Lark Outbuildings Clean Break CloudBaseGA A Shot of Love Films Eastwind Hotels 01. New Heights Digital agency  New Heights ’ footer leaves a strong impression with its bold headline “Set the Standard” and a clear “Start Project” call-to-action designed to drive conversions. Key sections—“Who We Work With,” navigation, social links and contact details—are well-organized, making it easy for visitors to find information and reach out effortlessly.   Playful background graphics and a cohesive purple color scheme add personality while maintaining a professional tone. Far from being an afterthought, the footer extends the brand identity demonstrating how even this section can enhance engagement and leave a lasting impact. Like what you see? Create your own footer using this template: Template name: Financial consulting company website template 02. Simply soft Simply Soft 's website footer is clean and approachable, featuring “Helpful Links” for terms & conditions, privacy policy, and cookies. The shipping and returns page is included here too—a smart touch for any online store and especially useful if you want to create your own online store . Contact information is easy to access, with email, social media icons, and a live chat  button conveniently grouped for instant support. The soft pink background and minimal design reflect the brand’s self-care focus, while the bold “Simply Soft” name ensures the footer feels branded, not generic. Like what you see? Create your own footer using this template: Template name: Gift shop website template 03. TaskFlow TaskFlow ’s website footer is clean and well-structured, with clear sections for Contact, US Office and Menu. Key company details, including registration information and the office address, are prominently displayed to help clients confirm legitimacy. The US Office section provides a direct email address and phone numbers, ensuring accessibility for international clients.   The Menu features essential links like About, Contact and Privacy Policy, making it easy for users to find what they need. Social media icons add a modern touch, encouraging users to connect beyond the website. The minimalist design, light background and TaskFlow logo reinforce the brand’s identity while maintaining a professional appearance. Like what you see? Create your own footer using this template: Template name: Gaming company website template 04. Studios The Studios  website footer is modern and engaging featuring the bold tagline “Get Growing.” to emphasize the agency’s focus on growth. The Reach Out to Studios section offers direct email, location details and social media icons for easy connection while links to Services, About and Contact are clearly laid out alongside essentials like Terms & Conditions and Privacy Policy.  A standout feature is the newsletter sign-up form inviting users to receive marketing insights with a “no spam” promise, building trust in the brand. The minimalist cream background with deep brown text and accents creates a stylish sophisticated look that reflects Studios’ creative identity while keeping the design clean and user-friendly. Like what you see? Create your own footer using this template: Template name: Business consultant website template 05. Sweet Alchemy Sweet Alchemy ’s f ooter combines style and functionality, offering quick links to new arrivals, best sellers and categories. Clear policies on shipping, returns, payments and FAQs ensure transparency while a prominent “buy now” button with PayPal and card options streamlines the checkout process.   Customer support is easily accessible through direct email, social media links and a live chat button for instant assistance. The dark background with vibrant purple accents reflects the brand’s modern indulgent identity, making the footer both practical and visually cohesive. Like what you see? Create your own footer using this template: Template name: Beauty shop website template 06. Jason Chan The footer on Jason Chan ’s Feng Shui Consultancy website is thoughtfully designed to encourage connection while offering essential information in one place. A prominent “Book a free 15-min call” button invites potential clients to take the first step with ease. Contact details including phone, email and address are clearly displayed to ensure accessibility and build trust.  In addition to the basics, the footer features Google reviews for credibility, social media links for staying connected and quick access to FAQs for common inquiries. Links to loyalty and referral programs provide added value for returning clients, making the footer both functional and client-focused. Its clean professional design perfectly aligns with Jason Chan’s approachable brand. Like what you see? Create your own footer using this template: Template name: Online business consulting school website template 07. Smallcakes Cave Creek Smallcakes Cave Creek ’ website footer is functional, designed to connect visitors with the bakery quickly. A Google Map embed makes it easy for customers to find the shop’s exact location while a direct call button ensures quick orders and inquiries straight from the footer.  To keep the community engaged, a subscribe form invites visitors to join the mailing list for updates, specials and sweet deals. The footer balances convenience and charm, reflecting the bakery’s welcoming customer-friendly vibe. Like what you see? Create your own footer using this template: Template name: Marketing agency website template 08. Avec Clyde Ethical clothing brand, Avec Clyde , has opted for a simple clean footer design that perfectly complements its online store's branding. It's subtle and unobtrusive, allowing visitors to focus on the main content while still providing essential information. While the website's primary navigation is handled by a fixed menu at the top, the footer offers convenient access to other important details. This includes a link to their sizing page—a thoughtful addition for a fashion brand—and an FAQ page. The inviting microcopy "let's be friends" further enhances their approachable brand identity. Like what you see? Create your own footer using this template: Template name: Clothing store website template 09. Harasat Harasat , a high-q uality food supplier, features a professional no-frills website footer. Its perfectly aligned grid-like layout uses just three colors: dark gray for the background, light gray and white. Harasat has included all necessary information, clearly outlining the website’s content so visitors can easily understand the brand and continue browsing.  Every design detail in this footer is well-considered, from t he hover effect  that c hanges text color to the display of three different locations. Instead of showing all addresses and phone numbers at once, visitors click on locations to view contact details. This subtle touch contributes to a clean professional look, preventing the footer from appearing cluttered. Like what you see? Create your own footer using this template: Template name: Food style portfolio (chic) website template Wix portfolio builder simplifies your online portfolio setup. 10. Loafy Lark Loafy Lark ’s footer captures the café’s warm and welcoming vibe with a bold “Welcome” message that sets a friendly tone. Photos of the café add a personal touch showcasing its cozy atmosphere directly on the website.  Key details are easy to access including clear contact information with the location, email and phone number. The bright inviting color palette ties everything together making the footer both functional and a true reflection of Loafy Lark’s cheerful brand. Like what you see? Create your own footer using this template: Template name: Cafe website template 11. Outbuildings The Outbuildings   footer is designed to encourage action while keeping essential information easily accessible. A sleek sign-up form invites visitors to receive exclusive offers updates and perks, while clear “Book Now” and “Contact Us” buttons make it easy to take the next step. A carefully curated Discover menu showcases the hotel’s key offerings—Rooms, Food & Drinks, Experiences and Packages—along with a link to purchase Gift Vouchers for sharing a stay with loved ones. The design balances style and functionality, reflecting the hotel’s boutique charm while guiding guests toward their next adventure. Like what you see? Create your own footer using this template: Template name: Hotel website template 12. Clean Break Clean Break ’s footer makes legal support easy to access. A prominent free consultation message encourages visitors to reach out via mobile or WhatsApp. A live chat function adds another layer of convenience ensuring instant client connection.  Practical details include the firm’s registration number and full office location for transparency. The layout balances approachability with professionalism reflecting Clean Break’s mission to provide clear, accessible legal guidance. Like what you see? Create your own footer using this template: Template name: Law firm website template 13. CloudBaseGA CloudBaseGA ’s footer is clean and professional, aligning with the company’s approach to aviation management. A prominent “Enquire Now” CTA button encourages visitors to take action. Key details, such as a direct email address for quick contact and links to the Terms & Conditions and Privacy Policy are clearly displayed for transparency. The streamlined design ensures usability while maintaining a polished and reliable appearance. Like what you see? Create your own footer using this template: Template name: Business consulting company website template 14. A Shot of Love Films The footer of A Shot of Love Films  feels warm and welcoming, designed to connect directly with couples. A simple “Talk to Me” inquiry form makes it easy for visitors to reach out about their wedding, while a featured wedding photo highlights the brand’s storytelling style. For those wanting more, the footer includes an Instagram link and additional wedding photos offering a peek into past love stories and creative work. The design strikes a balance between romance and professionalism, leaving a lasting impression. Like what you see? Create your own footer using this template: Template name: Wedding photographer website template 15. Eastwind Hotels Eastwind Hotels ’ footer features a sleek, modern dark design that keeps the focus on essential guest information. It highlights three hotel locations, each with its address, phone number and bar hours, making it easy for visitors to plan their stay.  Key links like About Us and FAQ offer quick access to important details while a discreet Instagram icon connects users to the brand’s social media. The clean minimalist layout combines functionality with elegance, perfectly reflecting Eastwind’s boutique hospitality approach. Like what you see? Create your own footer using this template: Template name: Hostel website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. What is a website footer? The websi te  footer  is the section at the very bottom of every webpage and an  essential part of your website . Think of it as a consistent reference point for key info like contact details, social media links and privacy policies. While your site's header grabs attention first, the footer often leaves the last impression. It’s a prime spot to add a final call to action, guide users to important pages with a secondary menu or even highlight awards. Plus, it’s the perfect place for all those essential legal bits like terms and conditions. By keeping all this foundational info in one spot, you can free up the rest of your site to wow visitors and drive conversions. Purpose of a website footer The footer of a website serves as a critical element that enhances functionality, usability and brand reputation. Its thoughtfully designed layout ensures users can easily find what they need, even if they've scrolled to the bottom of your page. Here are the main purposes of a website footer. Navigation:  A footer often includes a secondary navigation menu to direct users to essential pages like "About Us," "Contact," "FAQs" or specific product categories, making it easier for visitors to explore your site. Contact information:  Footers are the perfect spot to display essential details like phone numbers, email addresses and physical addresses, making it easy for visitors to reach you. Legal pages:  The footer is perfect for links to legal documents like terms of service, privacy policy and refund policies, ensuring compliance and building user trust with easy access to key information. Engagement:  Encourage interaction by including subscription forms for newsletters, links to social media accounts or quick buttons for contacting your team. A footer that fosters engagement ensures an ongoing connection with your audience. Branding:  Whether it’s through a logo, tagline or mission statement, the footer reinforces your branding. Consistent visuals and messaging leave a cohesive and lasting impression on your visitors, helping to build trust and recognition. What to include in a website footer A website footer serves as a compact yet essential section that ties together various resources and informational links. Some key elements to consider when designing a website footer include: Contact information:  Display your phone number, email address or physical address to make it simple for users to get in touch. Navigation links:  Provide easy access to important pages such as "About Us," "Contact," "Privacy Policy" and "Terms of Service". This enhances usability and helps visitors find essential information quickly. Sitemap:  Offer a sitemap link to help visitors quickly find specific pages and improve site navigation. Social media icons:  Include icons linking to your social media profiles. This encourages visitors to engage with your brand on other platforms and fosters ongoing interaction. Copyright notice:  Protect your content and inform users of your ownership by including a concise copyright summary typically located at the bottom. Call-to-action (CTA):  Incorporate a clear and inviting CTA such as "Sign Up," "Shop Now" or "Learn More" to guide users toward key actions. Newsletter signup:  Encourage visitors to subscribe to your email updates by including a signup form, fostering long-term engagement. Branding elements:  Reinforce your brand identity with consistent logos, color schemes and taglines that align with your overall site design. Awards and recognition:  Showcase any awards or achievements to strengthen your authority in your field. Testimonials:  Highlight customer reviews or client feedback to build trust and credibility. Logo:  Feature your logo for consistent branding across the site. By thoughtfully including these elements, you can create a functional and visually appealing footer that enhances your site's usability while supporting your brand’s goals. Best practices for website footer design A well-designed website footer is essential for user experience and navigation. While footers vary in size, they should always include the most important information to make an impact. Include the essentials Your footer should feature a privacy policy, terms of use, your business details like  business email , phone number, address and social media links. A short  online form  can also streamline communication. Don’t forget the copyright symbol and year for protection. Provide clear navigation Use your footer to guide visitors with a navigation menu and links to key pages. Adding a search bar can help users quickly find what they need. Show your personality Your footer should reflect your  brand identity . It should be cohesive with the rest of your  web design  to offer a smooth browsing experience. Stick to your brand colors and tone and include fun microcopy like “Let’s be friends” instead of generic phrases. Looking to start a blog?  Get started with our blog creator . Make it aesthetic Dedicate effort to your footer’s design. Use  principles of design  such as clean layouts, visual hierarchy and ample spacing to guide users. Highlight key actions such as visiting your store or signing up for a webinar. Explore  web design trends  to make your footer stand out. Learn more:  What is web design? Maintain consistency Your footer should have a uniform look and feel across all pages. Consistent placement, colors and branding build trust and create a smooth user experience. This helps visitors easily find key information without confusion. Ensure readability Footer text should be easy to read. Use clear fonts, high contrast between text and background and enough white space to avoid clutter. A readable footer improves accessibility and keeps users engaged. Stay organized An organized footer helps users navigate effortlessly. Group related links under headings like “Company,” “Support” or “Legal.” Clear organization reduces clutter, helps visitors find what they need quickly and improves usability and SEO. Website footer design FAQ Should a footer be on every page of a website? Including a footer on every page of a website is generally considered good practice for several reasons. These include: Consistency Accessibility Navigation Credibility and trust Legal requirements User expectations and experience How big should a website footer be? A website footer should be large enough to include essential information like contact details, social media links, legal notices and navigation links - yet small enough to avoid overwhelming the user. Typically, a footer height between 50-200 pixels works well, depending on the content. How to create a footer on a website? You can easily create a website footer using templates from popular website builders like Wix. These templates let you quickly design a professional-looking footer without any coding, giving your site a polished and cohesive look. For more control, you can customize your footer using HTML and CSS, adjusting the layout, colors, fonts and overall design to perfectly match your website. Steps to create a footer: Decide on essential content:  Include key information like contact details, navigation links, and social media icons. Choose a template you like:  Pick a footer template that fits your website’s style and layout. Structure with HTML:  Build the basic layout using HTML. Style with CSS:  Apply CSS to design the footer, ensuring accessible fonts and a clear layout. Ensure responsiveness:  Make sure the footer works well on both desktop and mobile devices. What are common footer mistakes? Some common footer mistakes include overcrowding it with too much information, using inconsistent design that clashes with the rest of the site and failing to make it mobile-friendly. Additionally, not including important links like a privacy policy or contact page can frustrate users. Ensure all links are functional and that the footer enhances usability instead of overwhelming or confusing visitors.

Ready to give your website a facelift? Whether you just did a brand revamp, moved your business to a new platform or are learning how to make a website , a website redesign can catapult your business to new heights. Yet, if it’s not carefully orchestrated, it could also do more damage than good. In this guide, we delve into the nuances of website redesign. We’ll help you decide whether your site just needs some minor website updates or a full-scale overhaul. Following that, we'll guide you through the redesign process step by step, ensuring your website not only looks great but also performs exceptionally well in today's digital landscape. Ready for a change? Switch to Wix  today and give your website the upgrade it deserves.  What is a website redesign? Website redesign is more than a facelift; it's an essential aspect of website maintenance . A successful redesign enhances both aesthetics and functionality, addressing your site’s content, user experience, search engine optimization (SEO) and mobile optimization. The ultimate goal is to end up with a site that both looks good and works as smoothly as it possibly can.  Learn more: Why is web design important? Website redesign vs. website refresh The scope of changes distinguishes a website redesign from a website refresh.  A site refresh involves minor cosmetic or UX website updates . For example, you might choose to change the color scheme or graphics on your site. Like other website maintenance costs , performing regular website refreshes can reduce the need for a complete overhaul, which can be resource-intensive and time-consuming. A site redesign  involves more significant changes, such as an overhaul of your site’s infrastructure, functionality or branding. A redesign typically includes changes to how your site looks and  works; it involves gutting your site and replacing it with a brand-new site experience.  Create a website design checklist of your own. How long does a website redesign take? Like the time involved in making a website , the time it takes to redesign one can vary quite a bit based on its size and purpose. For example, redesigning a large corporate website may take much longer than using a portfolio maker to redesign a personal portfolio website with fewer pages. Yet, having said that, both website redesigns require the same attention to detail and process. In general, plan to spend between four to eight months on your website redesign , depending on how extensive your website is at the time you start. Wix’s Design Director Yiftach Koronio recommends that you finish the project as quickly as possible, even if it means putting some of your other work aside for the time being. This helps to make sure that your new design stays in line with the latest design trends and your current goals.  How to redesign a website Determine if it's time to redesign your website Analyze your current website performance metrics  Research the competition Understand your market Decide whether to DIY or hire an agency Set your website redesign goals and create a plan Define your visual language, branding and messaging Create a sitemap Employ best design practices Develop your content strategy Mind your SEO Optimize the mobile version of your site Review and share your website redesign Monitor performance Perform A/B testing 01. Determine if it's time to redesign your website Redesigning your website is a significant undertaking that requires careful consideration. To help you decide when it's time to redesign your website , consider these factors: Brand evolution: To best support your business, your website must accurately reflect your brand’s purpose, mission and vision. You may need to redesign your website if you’ve recently rebranded your business or updated your core goals and values. Website performance: If waiting for your homepage to load makes you antsy or you’re frequently spotting glitches, your site infrastructure likely needs some work. Budget: Larger, more mature businesses often have the budget to invest in a full-scale website redesign—but this may not be the case for smaller, newer businesses with tight budgets. If small tweaks can help convert more users to boost sales, then consider a website refresh. User experience: Is your website user-friendly, easy to navigate and accessible on all devices? A positive user experience is vital for keeping visitors on your site and encouraging them to return, so if your site isn’t meeting expectations, then you may need to consider a redesign. Low conversion rates:  If your website isn't effectively converting visitors into customers or leads, it's a strong indication that some aspects of the design or user journey need rethinking. Analyze your conversion paths and identify areas where users may be dropping off. Outdated design: The look and feel of your website can have a big impact on how your brand is perceived. An outdated design might give the impression that your business is not keeping up with current trends or industry standards. A fresh, modern design can rejuvenate your online presence and make your website more appealing to visitors. Learn more: Web design tips for a small business 02. Analyze your current website performance metrics  Before overhauling your site, do a full audit of its performance. This audit will help you hone in on your website’s weak points and help you build a plan for strengthening them.  It’s also important to identify what is working for your site so that you’re not doing more harm than good. Note which pages are the most popular, which call-to-action (CTA) buttons are most effective and how your visitors typically interact with your site before making any large-scale changes.  Here are a few examples of how to analyze your site metrics to guide your website redesign: Traffic sources:  Knowing where your visitors are coming from helps you understand which channels work best for you. For instance, if a lot of your traffic is from social media, you might want to focus on better social media integration in your redesign. Or, if you're not getting much traffic from search engines, it could mean you need to work on your SEO. Bounce rate: If lots of people leave your site after only viewing one page, it could mean that they're not finding what they expected or aren’t interested in your content. In your redesign, think about ways to change up your layout to be more inviting, or update your content to be more relevant to your audience. Conversion rate: This tells you how often people do what you want them to do on your site, like buying something or signing up for your newsletter. A low conversion rate might mean your site isn’t clear enough or is hard to use. Consider making your calls to action more obvious and simplifying the navigation. Page load time: If your site is slow, people might leave before they even see anything. When you're redesigning your site, check your existing metrics on the Wix Site Speed Dashboard  and get actionable advice for making your site load faster. While Wix’s performance  infrastructure automates many necessary optimizations, the dashboard can help you supercharge your site so even your most impatient visitors have a smooth experience. Mobile responsiveness:  With so many people using their phones to go online, your site must work well on mobile. If it doesn't, use your redesign to fix this. Make sure your site looks good and is easy to use on all devices. User feedback:  Pay attention to what people say about your site. If lots of people have the same complaints—for example, they can't find what they’re looking for or don't like the design—use your redesign to address these issues. Search engine rankings:  If your site is struggling to rank on search engines, you may need to revamp your SEO strategy or get an expert to give it a health check. New leads: If some pages are better at generating leads than others, study what makes them so attractive. It could be the way that those pages present information, the placement of contact forms or the clarity of their CTAs. Use these insights to replicate these successful elements across your site, aiming to boost overall lead generation. Sales generated: Analyze which pages and elements are most effective at driving sales. Maybe certain product pages perform better, or perhaps specific layout elements (like reviews or recommendations) help with conversion. Use your redesign to apply these successful strategies more broadly across your site.  Heatmaps : Track how visitors interact with your site using a website heatmap . It visually shows where users click, scroll and spend the most time. This insight helps you see what’s grabbing attention and what’s being missed. Use this data to adjust your layout, improve CTA placement or simplify navigation. Use   Wix Analytics  to track traffic, understand user behavior and analyze your revenue over time.  03. Research the competition Look closely at your top competitor’s websites. Pay attention to their design, website navigation, content and any marketing strategies  that they employ. These insights will help your website redesign meet (or even overtake) the competition. 04. Understand your market To clearly define your target audience, conduct market research around your users and industry. Even if you’ve done this before, it’s worth looking into once more before redesigning your website, as your market and audience tend to change over time. By better understanding your customers, you’ll know certain traits such as what they like and dislike or their online browsing habits. This knowledge will help you tailor your website’s redesign to your users’ unique needs and preferences. 05. Decide whether to DIY or hire an agency Website redesign can be a long, arduous and highly technical process, so it may be worth hiring an expert. This is especially true if you’re undertaking a highly complex redesign that would benefit from more advanced SEO, intricate design work or custom coding. However, this option requires evaluating your budget to see if it aligns with the costs of professional services.  If your current site is not overly complex or you're using a platform like Wix that’s known for its user-friendliness, handling the redesign yourself could be a viable option. Ultimately, the decision should be based on a balance between your skills, the resources at your disposal and the specific requirements of your website's redesign. Explore the Wix Marketplace to find an experienced website designer  who is well-equipped to take on your site's redesign. 06. Set your website redesign goals and create a plan Write down what you’d like to achieve in your website redesign. Do you want to increase sales? Encourage newsletter subscriptions? Raise awareness of new products or deals? For each of your goals, specify which metrics you’ll use to track them. These clearly defined goals will help you devise a website redesign plan. After doing so, break down each of your desired website changes into concrete, actionable steps. For example, if you want to increase sales, you might incorporate a pop-up that offers a special discount. Then, decide on a viable timeframe for all your list items. If you work with a team, assign individual roles to keep everyone on track. By integrating your team into the website redesign process, your new design will benefit from their expertise and experience. You’ll also motivate your team and foster belonging and involvement. 07. Define your visual language, branding and messaging Deciding on your website’s look and feel is an important step to take before delving into the many required details. Make sure your visual language ties into your overall brand identity and matches your business’s tone, messaging and core values. To get your ideas flowing, explore some of the best websites  for inspiration. Try to identify what best suits your brand and what could benefit your site’s functionality.  “Try to make your design as classic as possible so that you don’t need to update it in five minutes when the trend is out,” says Wix’s Design Director Yiftach Koronio.  At this stage, you should also gather all your needed web design  assets. These include your logo design , brand colors and website color scheme. Ask yourself whether they still fit into your new style or need adjusting. Rebranding? Explore Wix’s logo builder  to create a fresh identity that aligns with your website redesign. 08. Create a sitemap A sitemap lists all your website pages as well as how they connect. A clear and organized sitemap creates easy and intuitive website navigation, leading to a stellar user experience. On a piece of paper, map out a tree of your different website pages and how users can get from one to the other. Keep in mind important website navigation practices such as linking your logo to the homepage.  As for the pages themselves, make sure to include the essentials like a friendly homepage, an “About” page and a contact section. You'll also want a page for your services or products. Then think about what other pages could add value. Adding a few landing pages  or starting a blog , as examples, could help you attract new site visitors and convert them into customers. 09. Employ best design practices The design part of the website redesign happens now. Be sure to keep your brand identity in mind, as well as the main principles of design. The following tips will help steer you in the right direction: Hierarchy: Hierarchy leads site visitors to look at each site element in order of priority, starting with the most significant piece. Size and weight (like a larger and bolder letter size for titles) and element placement (like placing an important CTA button at the very center of the screen) can help you achieve this. Contrast:  Contrast highlights the differences between parts of the design. While elements that look alike tend to blend, contrasting elements stand out more. You can achieve contrast through texture (like combining plain areas with patterned ones), brightness (mixing light and dark areas) and color (featuring colors on opposite sides of the color wheel ). Balance:  A good way to understand balance is to think of your webpage as a scale, with its elements distributed equally on both sides. There are many ways to go about such even distribution, as the balance can be symmetrical, asymmetrical or radial. Whichever you choose, the resulting look should always feel cohesive, leaving nothing out of place. If design isn’t your strong suit, starting with one of Wix’s website templates  can put you on the right track. 10. Develop your content strategy A big part of updating your website is freshening up the content. However, you don’t need to update all your content. Take note of your high-performing content and understand why it does well. This can help guide your updating process for underperforming content. Additionally, if you map out your highest-performing content, you will know how to maximize it in your website redesign.  When writing your website’s content, keep your target audience in mind. This will help you craft text that is less about you and your product (which can come off as salesy) and more about your users and their needs. Use written copy to provide an answer to their questions and guide them through the site. If writing isn’t your strong suit, Wix’s text generator  creates content based on just a few keywords. Additionally, keep your text short and sweet. Since people tend to skim-read on the internet, concise sentences are especially effective. Other things to keep in mind when updating content during your website redesign include: Tone of voice:  Your tone of voice should be in line with your brand identity. Write the way you’d want your brand to sound had it been a person. Is it personal and friendly or professional and authoritative? Microcopy:  Microcopy (i.e., the bits of text like those on CTA buttons or online forms) guides and informs visitors. While it's tempting to get creative and infuse brand personality or fun elements into your microcopy, clarity should always be your top priority. Intent:  Whether you’re writing a blog article, a product description or an email newsletter, always think of what your user intends to do when landing on your page. What motivates them? What will satisfy their needs? Writing with this in mind will help you reach your audience more authentically and meaningfully. 11. Mind your SEO SEO is the practice of improving your website’s visibility and ranking on Google search results to boost your organic traffic. Optimizing your site for SEO is crucial for making sure that your redesign increases your site's discoverability. To help people find your business website  on Google, we recommend checking out the  Wix SEO Hub  for in-depth guidance, as well as the following methods: Use of keywords:  Keywords are like signposts that help Google understand what your site is about. Think about the words people might use when they're searching for a business like yours and include these in your website's text. Make sure that the keywords fit seamlessly into your content, as recent Google algorithm updates pay special attention to context. Alt text:  Writing alt-text for images on your website strengthens both its SEO and  web accessibility . You can do this by adding a few words that describe your image's content. Your alt-text won’t be visible to your users, but is nonetheless highly beneficial for Google bots and assistive technologies. Page meta tags:  Writing your page’s meta tags—including its title tags and descriptions, helps search engine bots better understand your page’s content and correctly display it in search results. Whenever possible, include keywords in your meta tags. Wix’s AI meta tag creator  makes this process straightforward and efficient. Domain name:  Keeping your domain name  consistent over time can help your brand’s recognizability. However, if you’ve changed your business name or expanded the scope of your brand, you might want to change your domain name to reflect that. Learn more: What is a domain name? Create a 301 redirect map: If your website redesign involves a site restructuring, a domain change or an adjustment to your URL architecture, you need to create a 301 redirect map. This document guides your web server on how to link old URLs to their new counterparts. A 301 redirect map is vital for preventing your website redesign from impacting your search engine rankings and audience engagement rate. Sign up for a Wix premium plan to buy a domain name  today. 12. Optimize the mobile version of your site Ensure that visitors experience your site as smoothly on the go with an equally intuitive mobile website. Declutter the screen and remove unnecessary elements so that only the most essential content stands out on the smaller screen. You can also take advantage of mobile website design features such as a branded welcome screen or animations. You can also use cool mobile design features. For example, a branded welcome screen or some neat animations can make your mobile site feel more special and engaging. And there's another big plus to having a mobile-friendly website: it's great for your SEO. Google predominantly puts mobile sites first when it's deciding how to rank pages. So, if your site is easy to use on a phone, it's more likely to show up higher in search results. This means more people can find and enjoy your site, no matter where they are or what device they're using. 13. Review and share your website redesign Give your new design a thorough review, proofreading its written content, checking the navigation flow and ensuring that all links work properly. Double-check even the smallest of details. Ask a few trusted friends or team members to inspect the site as well. Once your website redesign is ready, give it a marketing boost to support the launch. Sharing your fresh new design on social media and in a newsletter announcement can drive traffic to your website. Learn more: What is web design? 14. Monitor performance After implementing your website redesign, monitoring performance is a key step to ensure the new design is meeting its goals. Regular monitoring allows you to identify and address any issues quickly. You’ll need to decide what metrics are most relevant to your redesign, but here are a few to consider: User engagement:  Look at metrics like page views, bounce rate and time spent on site. Compare these metrics to your old site to evaluate if the new design is more engaging. Traffic sources: Knowing where your visitors come from (organic search, social media, direct visits, etc.) helps assess your SEO and marketing effectiveness. Changes in traffic sources post-redesign could highlight areas that need improvement. Conversion rates: If your website aims to generate leads or sales, monitor how the redesign impacts these conversions. Watch for changes in actions like form submissions, sign-ups or purchases. Loading speed: Site speed is vital for user experience and SEO. Use tools like Wix’s Site Speed Dashboard  or Google's PageSpeed Insights to check if your new design has affected loading times. SEO performance: Keep an eye on your search engine rankings for key terms. A drop in rankings might need SEO adjustments. 15. Perform A/B testing A/B testing (in which you show two different versions of a page to different users) allows you to compare different design elements to see what works best. Skipping this step means missing out on valuable insights that could optimize user experience and conversion rates. A/B testing should be an integral part of the redesign process, helping to make informed decisions based on user data. Website redesign checklist To simplify things, we’ve broken down our how-to guide on a granular level so that you don’t miss any important steps in the website redesign process. Initial planning and analysis Review current site performance:  Analyze existing site for traffic patterns, user engagement and conversion rates. Set clear goals:  Define what the redesign should achieve (e.g., improved user experience, increased conversions). Content review and creation: Audit existing content and create new, SEO-friendly content as needed. Competitor analysis:  Look at competitor websites for insights and inspiration. Design and development Choose the right platform: Decide whether to use a free website builder like Wix or a custom solution. Plan site structure: Develop a sitemap for easy navigation and SEO benefits. Design mockups: Create design prototypes or mockups for key pages. Create a responsive design: Ensure the design is mobile-friendly and responsive across all devices. Technical aspects 301 redirect plan: Prepare a map for all URL changes to maintain SEO value. Site speed optimization:  Optimize images, minify code and leverage caching for faster loading times. Security features:  Ensure SSL certification and other security measures are in place. Compliance check: Verify compliance with legal requirements (e.g., GDPR, ADA). Testing and launch Functionality testing: Check all features and functionalities on various devices and browsers. SEO and analytics setup:  Ensure tracking codes for Google Analytics or other tools are installed. User testing:  Gather feedback on usability and overall experience. Backup plan: Have a backup of your old site ready in case of any issues. Post-launch steps Monitor site performance: Keep an eye on site metrics post-launch for any unexpected issues. Collect user feedback:  Continue to gather user feedback and make necessary adjustments. Ongoing SEO monitoring: Regularly check search engine rankings and optimize as needed. Regular updates: Keep your site updated with fresh content and regular maintenance. What is a website proposal for a redesign? A website redesign proposal is a formal document that outlines a plan to update, improve or overhaul an existing website. It typically includes details about the proposed changes, scope of work, timeline, cost estimates and potential benefits of the redesign. Why is a website proposal important when planning to redesign a site? Clarity: It provides a clear understanding of the proposed changes and the scope of the project. Alignment: Confirms that the client and the web development team are on the same page regarding goals and objectives. Budgeting: Helps in estimating the costs associated with the redesign project and stops them getting out of hand. Communication: Serves as a communication tool between the client and the web development team, fostering collaboration. Decision-making: Provides a basis for the client to make an informed decision on whether to proceed with the redesign. Using AI for website redesign Integrating AI into a website redesign enhances user experience and functionality and is one way to use AI for web design. AI-powered features like personalized content recommendations, chatbots for customer support and predictive analytics can optimize user engagement. On the other hand an AI website builder can be used to help redesign a website by creating a new design, layout and other key features in minutes. Learn more : Best AI website builders , Website migration