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- 15 mobile landing page examples (and how to create your own)
Bring your inspiration to life with a Wix website → Mobile devices dominate how users browse, shop and interact with brands. With over half of all web traffic coming from smartphones, the importance of a well-designed mobile landing page has never been greater. Whether you're driving traffic through social ads, email campaigns or organic search, your landing page serves as the first impression—and often the deciding factor in converting visitors into customers. But creating a mobile-friendly landing page isn't just about scaling down your desktop design. Building this type of landing page requires a thoughtful approach to speed, usability and content that resonates with on-the-go users. In this blog post, we’ll explore the essentials of designing high-performing mobile landing pages, common pitfalls to avoid and tips to maximize engagement and conversions as part of your wider marketing strategies . Use Wix Studio design features to start learning how to build a website your clients will love, even on smaller screens. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. What is a mobile landing page? Just so we’re on the same page, a mobile landing page is a standalone web page designed specifically for mobile devices. Unlike traditional landing pages viewed on desktops or laptops, mobile landing pages are optimized for smaller screens and touch interactions. A mobile landing page aims to deliver a smooth and intuitive user experience, with quick load times, easy navigation and clear, actionable content. Mobile landing pages often feature simplified designs, larger buttons and concise messaging to cater to the on-the-go nature of mobile users. Learn everything you need to know with our guide: What is a landing page? Why is a mobile landing page so important? The significance of a mobile landing page lies in its direct impact on conversions. Mobile users exhibit different behaviors compared to desktop users in that they tend to be more decisive and action-oriented, often looking for quick solutions or immediate purchases. As of April 2025, mobile devices are driving about 59.7% of global website traffic . In fact, mobile conversions have been steadily increasing and, in many cases, surpassing desktop conversions (which is consistent with the 2:3 breakdown of mobile vs desktop searches). This trend is driven by the convenience and accessibility of mobile devices, allowing users to make decisions anytime and anywhere. Optimizing landing pages for mobile is therefore crucial to capture this growing audience and maximize conversion rates. How to build a mobile landing page There’s a lot to consider when building a landing page . Since you want to ensure it's effective, engaging and optimized for conversions, consider using landing pages templates and pay attention to the following elements of a high-performing mobile landing page. If you want to make sure your page is optimized for mobile users, try a mobile website builder that keeps the experience smooth on all devices. Bonus: mobile-friendly sites tend to show up higher in search results , giving your business a better chance of getting found online. Prioritize speed and performance Mobile users have little patience for slow-loading pages. Use tools like Wix Studio's site speed dashboard to identify areas for improvement. Also be sure to optimize images, minify code and leverage browser caching to enhance load times. Aim for a load time of under three seconds to keep users engaged. Simplify design and navigation Mobile screens are smaller, so keep your mobile landing page design clean and uncluttered. Use a single-column layout, large text and ample white space to make your content easy to read. Simplify navigation with a hamburger menu or sticky menu that provides quick access to key sections without overwhelming the user. Prioritize essential content Present the most important information at the top of the page, above the fold. Use concise and compelling headlines, bullet points and short paragraphs to communicate your message quickly. Avoid long blocks of text and prioritize visual content that loads quickly. Optimize for touch Buttons should be large enough to tap easily and placed in easily reachable areas. Use clear and direct calls-to-action (CTAs) that stand out visually, guiding users to take the desired action with minimal effort. Check your website on multiple phones Even if you take a mobile-first approach, you still want to make sure your website looks and functions well across all smartphones. Test your design across various devices and screen sizes to ensure a consistent and enjoyable user experience. Learn more: Website vs landing page . Implement mobile-specific features Consider adding mobile-specific features to enhance the user experience. Click-to-call buttons, mobile-friendly forms and location-based services can provide added convenience and drive higher engagement rates. Ensure these features integrate seamlessly with your overall design. Test and iterate Frequently visit your mobile landing page to identify areas for improvement. A/B testing different elements, such as headlines, images and CTAs, can provide valuable insights into what resonates most with your audience. Use Wix analytics to track landing page metrics and make data-driven decisions to optimize your page further. Learn more: Try Wix's landing page builder Landing page best practices Best landing page examples Best websites for inspiration 15 mobile landing page examples Wix Studio Praagya Luci121 Pixlspace.io Space Inspiration Arta Design Ofir Design Nasir Studio Inspiration 80s BEC Furniture Maya Lynne Adar Scope theory Waycross Partners Madonna Collingwood YNK 01. Wix Studio Mobile designs don’t need to be oversimplified to be effective, as shown by this Wix Studio mobile website example. Our mobile landing page draws on many of the principles highlighted above, including large call-to-actions, a hamburger menu for easy navigation and optimized images and videos for faster load speeds. 02. Praagya Take a look at Praagya ’s website both on desktop and mobile. You’ll notice a slightly different experience that plays to these two different contexts. The mobile version transforms a mouse effect that displays a gif when hovering into an always-on, looped collection of gifs when you view the website on your phone. This makes for an easy-to-view experience on smaller screens. 03. Luci121 This eCommerce website keeps it simple and lets the visuals do the talking. Above the fold, a branded gif and related brand assets immediately frame your experience. As you scroll, you’re greeted by the brand’s collection of rings you can buy. Luci121 is an excellent example of leading with the creative for a light-touch, high-converting mobile landing page. 04. Pixlspace.io Pixlspace ’s website stands out for the bold video above the fold. And it comes to life as you scroll, with copy that tucks behind the brand’s portfolio work. The company makes use of scrolling text and other website animations to add some extra flair to the mobile landing page. 05. Space Inspiration This Wix Studio astronaut themed inspiration website , designed by Eliran Vahdi, features an incredibly smooth scrollytelling experience detailing Vahdi’s fascination with outer space and his desire to combine it with new web techniques. It’s a captivating demonstration of how design and copy can come together to make a website that’s impactful on mobile. 06. Arta Design Arta Design ’s mobile landing page features a playfully elegant stacking effect that adds more to the brand story as you scroll down. It makes for a distinctive experience sifting through their portfolio of work and adds a sense of proportion through linework. 07. Ofir Design Ofir Design’s website loads quickly despite the use of many animations that embolden it with movement. It’s a clean and effective portfolio site that also plays to the mobile experience by clearly displaying what you would need to hover over if you were viewing the site on desktop. 08. Nasir Studio Nasir Studio ’s branding is bold creativity, as demonstrated by the combination of website animations, transparent videos, looping gifs and punchy colors and typography. The website functions nearly identically to its desktop counterpart, which is a great indicator that the designer gave thought to mobile landing page performance. Notice the attention to detail, such as the blurring of background elements in the stacking effect, the chat messenger (accessible via the pink skull) and the overlay of elements against video backgrounds. 09. '80s Inspiration Think you can’t replicate the same heavy scroll effects on mobile as you can on desktop without your browser crashing? Think again. This playful '80s inspired website created by Dana Dushkin scrolls back to the past with fun effects that play just as well on mobile as they do on desktop. 10. BEC Furniture What appears as a horizontal scroll on desktop is simplified to a vertical scroll on BEC Furniture ’s mobile landing page. Sleek and dark, the brand demonstrates elegance in simplicity by shining a light (figuratively and metaphorically) on the products they offer. 11. Maya Lynne Adar Maya Lynne Adar ’s portfolio website features a distinctive navigation that combines a stacking effect as you scroll with a section status in the header. The website also has a fun toggle to play around with the colors, which doubles as an accessibility feature to make smaller text easier to read with certain color combinations. 12. Scope theory Scope theory ’s mobile website has all the makings of an effective landing page: horizontal swiping, mobile-friendly features like enlarged CTAs and a hamburger menu and bold visuals that drive home the messaging. 13. Waycross Partners As an institutional wealth management company, Waycross Partners has a lot of information it has to convey on its website. Employing a professional font, the site balances the text with fresh design, so you're intrigued and not overwhelmed. 14. MaDonna Collingwood Stacking sections, scroll reveals, bright colors and section dividers give this mobile landing page a unique character. Notice how confidently MaDonna Collingwood makes use of white space to draw attention to the text in each section. 15. YNK YoungNa Kim’s website starts with a unique scrolling experience, then leads to a portfolio of content that loads quickly. The subtle touches and simple mobile design make it impactful. Create your own mobile landing pages on Wix Studio . Mobile landing page examples FAQ What is a mobile landing page? A mobile landing page is a dedicated web page designed to provide a unified and optimized experience for users accessing it on mobile devices. Unlike traditional desktop pages, mobile landing pages feature responsive design, fast loading times and easy navigation to encourage conversions. These pages can serve various purposes, from promoting a product to collecting leads, and are often part of microsite campaigns. They’re essential for events like Black Friday landing page promotions, where mobile traffic spikes significantly. What's an example of a landing page? A great example of a landing page is a dynamic landing page that personalizes content based on user behavior or demographics. For instance, an online retailer might use a Black Friday landing page with customized offers based on the user’s shopping history. Tools like the best AI landing page builders and best landing page builders make it easy to create these examples, combining advanced design with real-time optimization features. What is the size of a mobile landing page? The ideal size for a mobile landing page prioritizes fast loading speeds and a clean layout. Pages should be no larger than 1-2 MB to ensure quick load times on mobile networks. Essential elements like CTAs and headlines should fit within the viewport without requiring users to scroll horizontally. Using templates from the best landing page builders makes sure that your page is optimized for both performance and visual appeal. Can I create a landing page with my phone? You can create a landing page on your phone using website builder apps or mobile-friendly platforms. These tools come with drag-and-drop features, making it easy to add text, images and forms right from your phone. While it’s possible, it might feel a bit limited compared to using a desktop, especially for more complex designs or integrations.
- The complete toolkit for a thriving online business
The popular saying that a company or business is only as good as its people is now truer than ever. These challenging times brought about by the novel coronavirus are affecting the very foundation of the workforce and changing the landscape of work as we know it. As many businesses shift the majority of their efforts online, individuals and companies alike are coming up with resourceful solutions to meet emerging market needs. To help you through these changing times, we’ve put together a comprehensive toolkit for the digital world. Whether you're starting a business , taking your business online for the first time or looking to reinforce your existing online presence using business software (as well as AI tools for business ), this comprehensive guide will help you manage and grow your brand - even from within your home. Here’s what this toolkit includes: Taking your business online Managing your online business Promoting your online business Empowering your online community Creating and sharing your content Working remotely Staying productive Finding inspiration Taking your business online How to build a website from scratch A huge part of any small business owner’s success is having a strong web presence. This step-by-step guide for building your website from scratch will help you transition smoothly into the online world. A selection of professional templates As a first step in taking your business online, we recommend creating an eCommerce website . Start crafting your online presence by picking a designer-made website template from this vast collection. Whether you’re creating an online store or B2B eCommerce business , personal website or design portfolio, you’ll be able to fully customize your chosen template to make it your own. How to create a professional website This step-by-step guide will take you through the stages of creating a website. It covers the technicalities and details of building a site, as well as recommended branding and marketing strategies to ensure a strong online presence. Learn the basics of website design , visitor engagement tactics and more. You can also hone your content with this guide to business writing. Homepage design inspiration Your website’s homepage is normally the first page that visitors will see on your site. Whether you’re trying to attract new clients or build brand awareness, making a good first impression is crucial. These 25 examples of spot-on homepage design will provide you with inspiration for crafting your own successful homepage. Creating your own brand identity Having a clearly defined brand identity is a fundamental part of a business’s path to success. It encapsulates the brand’s goals, vision and values. Learn about the importance of a solid brand identity and how to create your own, from the initial steps of defining who you are, to transforming theory into practice and creating a distinct language for your brand. Website color schemes Not only does color have a huge part to play in your website's aesthetics, but color psychology also shows us how different hues and shades can be used to evoke certain emotions. For your inspiration, here are 50 websites with eye-catching color schemes. Logo design tips Your business’s logo appears on almost all your marketing materials, playing a central role in your brand identity. However, creating a logo that accurately depicts the essence of your company isn’t always easy. These tips will help take your branding efforts to the next level, covering everything from the initial soul-searching phase to the finishing touches of creating your logo. Tutorials for your Wix website There’s a lot more to your online presence than just hitting the ‘Publish’ button on your website. This collection of 20 tutorials will walk you through Wix’s most essential tools, covering everything about using the Wix Editor, optimizing your site for SEO, crafting a multilingual site, setting up online payments, and more. Create virtual events With guests currently unable to attend large gatherings, this is the ideal time to take your events online . This will allow you to sell tickets and keep your business running strong, while providing your fans with engaging and innovative experiences. Here’s everything you need to know to set up a successful virtual event, from which platforms to use, to how to promote your event and more. Managing your online business Update your website Keeping your professional website fresh and up-to-date can make the difference between an irrelevant brand and a desirable one. Whether you make little tweaks or large-scale adjustments, you can ensure that your content and design are consistently at the top of their game. Remember to inform site visitors of any changes to your business that they should be aware of, such as new services or different shipping schedules. Live chat for your business Proactive communication with your clients can help foster feelings of trust and reliability. Reaching out to customers through live chat allows you to build relationships with customers with the help of automated greetings, lead capture, and saved replies. Businesses in light of coronavirus Many businesses continue to provide valuable services to their customers while adapting to a changing landscape and market. Whether you host events, run a store, or own a restaurant, here are the guidelines and precautionary measures you can take to protect your business and client base, both online and off. Best practices for event businesses Businesses that host events are some of the most affected by the current situation. Events that can no longer take place now need to be moved online, postponed, or canceled and refunded. Here’s how to navigate these different options while keeping your guests informed. A guide for online stores Online stores face unique challenges during these times. If you run an eCommerce website, you need to address everything from gaining customers’ trust to finding solutions for changes in inventory stock, canceled orders, and more. This article will guide you through the best practices for managing your eCommerce business . Managing a bookings business These days, many services cannot take place as planned. If your business operates on a bookings or appointment model, you’ll need to take online whichever services are possible. All other services will need to be canceled, rescheduled, or refunded. This guide will help you to take the appropriate steps while communicating clearly with clients. Best practices for managing refunds and chargebacks As many businesses have been impacted by event or service cancelations, this can lead to a growing number of refund requests. Learn about best practices for managing refunds and chargebacks, and avoid a negative account balance. Promoting your online business Powerful marketing tools to grow your business The field of marketing changes rapidly with each passing year, becoming increasingly multifaceted and complex. In light of current events, having a strong online marketing strategy to support your brand is key. In this article, we’ve gathered a collection of powerful tools you can use to power up your promotion efforts. Promote your website - for free If anyone’s told you nothing in life comes free, it’s because they don’t yet know about these 10 free ways to promote your website. Do you want to spread the word on social media? Free. Create your own blog for free . Take a look at these affordable, actionable strategies for building your online presence. What is a marketing funnel? Every touchpoint with your customers is rooted in the buyer decision process. Learn how to fine tune your marketing strategy based on the customer journey through the marketing funnel (see business strategy examples for even more strategies). How to create a free landing page Landing pages are essential for any online business, since they drive users toward subscribing to your mailing list, downloading your eBook, or buying from your online store. While the process of creating one might seem daunting, these tips and templates will make the process simple for you. Social media marketing 101 Our social media feeds have become more relevant than ever, helping people all over the world stay connected. Make sure your brand is part of the conversation by creating engaging posts on Facebook, Twitter, and more. This resource will provide you with comprehensive information about a range of social media promotion strategies. Get easily found on Google When people search for businesses online, it’s important they’re able to find you straight away. Improving your website’s position on Google search results isn’t easy, but there are plenty of tools to help you achieve just that. This step-by-step guide will help you boost your website’s ranking, teaching you everything from choosing the right keywords to optimizing your site for mobile. Designing the perfect email newsletter Email marketing is a powerful tool for directly reaching out to your client base, but how can you ensure it’s relevant and engaging for your audience? In addition to writing a compelling subject line and body, a beautiful, eye-catching design can go a long way. As you get ready to launch your newsletter, take a look at these design tips - as well as these stunning real-life newsletter examples - to help guide you. Empowering your online community How to write a blog post Creating a blog allows you to connect with readers worldwide by sharing insightful content with your audience. All you need is an idea and this step-by-step guide on how to write a blog post, which also includes several blog post examples for different types of topics. Beautiful blog design examples This curated selection of beautiful blog design examples will inspire you in sharing your story, experiences and knowledge with the world. How to create a forum Online forums bring like-minded individuals together, allowing them to share their expertise and support each other’s growth. Learn how to create your own online community with Wix Forum and start engaging with your audience today. Best practices for a successful forum The secret to a successful forum is the people behind it (and utilizing technology like AI customer service tools). In order to ensure your online forum flourishes, you’ll need to focus on the needs of the users you’re talking to. From the look and feel of your site to daily communication with visitors, these best practices will help you nurture your project and build a vibrant online community. How to live stream Live streaming is an effective way to engage your online community even while remaining indoors. This step-by-step guide for live streaming on YouTube, Facebook, and more will help you get started. Tips for growing an online community Online communities are essential to today's business. They can drive sales, improve customer retention and even foster brand loyalty. Discover how you can start building and nurturing an engaged community around your business. Creating and sharing your content Dive into content marketing Content marketing is the practice of creating valuable, engaging content that gently draws customers toward your brand. Here’s the complete guide for building and strengthening your content marketing strategy. Start a podcast Podcasting is a great way to engage with your audience from afar, and all you need to get started is a good microphone and audio equipment. Creating a podcast will allow you to inform and entertain listeners while forming a tight-knit community around your brand. Create a webinar Share your knowledge by creating a webinar, whether pre-recorded or live-streamed, paid or free. A webinar allows you to teach your audience about topics that you’re passionate about and that can benefit them, as well position you as an expert in your field. Create an online course Sharing your knowledge on the web will help you engage your audience while positioning your brand as an authority in your field. This guide will walk you through the steps for creating an online course, from choosing the right topic to selling your material. Come up with new blog ideas Writing about your industry know-how and sharing valuable advice with your readers is an effective marketing practice. These various blog post ideas, from the inspirational to the informational, are sure to fit any type of business. Explore different website ideas If you’re still not sure what type of website best fits your line of work, or if you’re looking to try something new, this comprehensive list will help you find the perfect idea to get started. Keep producing quality content Keep your audience engaged and excited about your brand by spicing up your content strategy. Incorporate different and unexpected angles into your website, blog and more - from sharing your customers’ own stories to using hashtags creatively. Working remotely Productivity tips for working from home As working from home becomes increasingly common, many of us struggle to get back into the workflow and stay productive. The line between our personal and professional lives becomes easily blurred, with daily chores interrupting work and work cutting into our leisure time. These top tips will help you get back on track so that you can stay focused during working hours - with plenty of time to relax later. How to manage remote employees Working remotely isn’t easy for managers and team leaders, but these easy-to-implement strategies can help make the process smoother. Be sure to clarify your expectations and goals for the team, as well as utilize communication channels like team chats, video conferencing, and more. Work-life balance tips The line between our personal and professional lives is easily blurred, with daily chores interrupting work and work cutting into our leisure time. These tips will help you maintain a healthy work-life balance so that you can achieve both productivity and relaxation. Staying productive Tips to manage your time One of the biggest challenges of working from home is making sure that your time is spent wisely. Without the structured comfort of your regular job setting, it’s easy to get distracted or lose track of time. These 20 tips will help you take control of your day through organized schedules, attainable goals, and healthy choices. Or, check out these small business automation tips that can minimize your efforts and maximize your output. Daily habits of successful people Hectic times may feel overwhelming and add a significant amount of stress to your daily life. In moments like these, there are certain habits that can positively impact your mood, health, and even your ability to succeed. Take a look at the most common habits of successful people, and start incorporating them into your routine. Time management apps From working remotely to communicating with our loved ones, technology plays a huge role in every aspect of our lives. And so it only makes sense for us to turn to it as we struggle to get a hold of our schedules. These 20 apps will allow you to maximize your time and focus by helping you boost your productivity and keep your stress levels at bay. Finding inspiration Motivational podcasts Staying motivated isn’t always easy. Sometimes, all we need is a bit of encouragement. Whether you’re looking to nail a work assignment, make a career change or build your confidence, these motivational podcasts could give you that much-needed boost. Offering practical advice, new perspectives and more, they might be just what you need to feel better and move forward. Music for productivity Music can profoundly improve our ability to focus. These productivity playlists will help you channel your concentration and stay on task. Motivational quotes Empower yourself with this selection of 100 motivational quotes. With wise words from the likes of Maya Angelou, Nelson Mandela, Vivienne Westwood and other inspirational figures, these quotes are here to give you an extra push and help you in achieving your goals.
- How to create a music website (+ templates)
Turn your ideas into a website you love with Wix → Creating a music portfolio website that rocks as much as you do will open doors, enabling you to build your success and manage your career. In this article, we’ll show you how to create a music website of your own. As an extra bonus, we’ll go through a list of customizable music website templates created by Wix to jumpstart your own creation. “The true beauty of music is that it connects people. It carries a message, and we, the musicians, are the messengers,” said Roy Ayers, a prominent funk, soul and jazz composer. Finishing a musical masterpiece is just the start of your role as a musician. Music has the power to move and shake its listeners, so when the creative process of composing a song or making an album is complete, it's time to share your finished product with the world. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a music website Whether you’re an artist, band, producer or music entrepreneur, having a dedicated website is key to sharing your sound and connecting with fans. This post guides you step-by-step through creating a music website that showcases your work, promotes your brand and grows your audience. Along the way, you’ll find tips on essential features and design ideas, plus a selection of customizable templates to get you started quickly. A great music website isn’t just about looks—it’s about making it easy for visitors to listen, buy, book and stay engaged. From embedding audio players and selling merch to announcing events and building an email list, the right features help turn casual listeners into loyal fans. Top features of a great music website Feature Why it matters Audio player Let visitors listen to your tracks directly on your site Tour dates & events Keep fans informed and excited about upcoming shows Online store Sell merchandise, albums or tickets without extra platforms Mailing list signup Build a direct connection with your audience for updates and promotions Social media integration Make it easy to share your music and grow your community Professional branding Create a cohesive look that reflects your unique style and identity What is a music website? Music websites act as an online resume for most professional musicians and bands - but it has the potential to be so much more. It’s a central hub where audiences from all over the world can listen to your music, learn about upcoming performances and get to know the personality behind your work. Each music website is unique, and will reflect your musical personality by including unique design features that represent it. Depending on the stage of your career, it can embrace elements that will promote your music, sell tracks, grow your audiences and interact with your fans. If only Mozart were alive to see this. How to make a music website in 10 steps Select a domain name and web host Pick a website builder and template Design your music website Add an album, single or playlist Choose to stream, download or sell Add your band info Sell your merch with an online store (optional) Optimize for local SEO Review and publish your site Promote your music website 01. Select a domain name and web host Your domain name is how fans find you online, so make it count. Use your artist or band name if it’s available—it keeps things consistent and easy to remember. Avoid complicated spellings or special characters that could trip people up. The simpler and more direct your domain, the easier it is for fans to reach your music. Once you’ve landed on a domain, you’ll need a reliable home for your site. Look for a web hosting solution that keeps your website up and running with fast load times and solid security. It should be built to scale with you as your fanbase grows. Wix lets you register your domain and host your site in one place, streamlining setup so you can focus on building your brand. Pro tip: In some cases, the domain name you want is already taken. To check the status of your domain, use a tool like domain name search or a domain name generator for alternative ideas. Learn more: How to register a domain name 02. Pick a website builder and template Choose a website builder that gives you full control over your site without needing to code. Look for one with a visual editor that makes it easy to move elements around, update your content and customize the layout to match your sound. The right builder lets you focus on your music while still giving you a polished, professional web presence. Once you’re in, start with website templates that fit your vibe. Whether you're releasing experimental beats or acoustic sets, there’s a design that works for you. Templates built for musicians often include features like built-in music players, tour listings and merch pages, making it easier to bring your site to life fast. From there, make it your own. Change the colors, fonts and images to match your brand. Add your logo or artist name front and center. A strong visual identity not only shows who you are but helps fans connect with your music before they hear a single note. Explore music website templates : Musician website template Music school website template Band website template 03. Design your music website The web design of your site sets the stage for your sound. It’s often the first impression people get of your brand, so make it count. Use your own color palette, fonts and layout to create a space that feels like your music. The more cohesive your design, the more your site helps tell your story. Bring your visuals into the mix. Add high-quality images, whether it’s album covers, press photos or behind-the-scenes shots. These details help fans connect with your world and make your site more engaging from the first scroll. Make sure your layout supports your goals. Feature your latest release or tour date prominently. Use intuitive navigation so visitors can find music, merch and updates quickly. A strong design keeps your audience focused on what matters most—your music. 04. Add an album, single or playlist Uploading your music is where your site starts to sound like you. Organize your tracks in a way that makes sense—group singles, albums or playlists by release date, theme or project. Add album art, song titles and short descriptions to give fans more context as they listen. On Wix, it’s easy to get started. Click on the Wix Music player, or go to Add > Music > Wix Music in the editor. Then select Manage Your Music to create an album, single or playlist. Use the built-in player to let visitors stream music directly from your site. You can also embed tracks from platforms like Spotify, Apple Music or SoundCloud. Test the player across devices to make sure it works seamlessly. Go beyond just uploading tracks. Include lyrics, stories behind the songs or links to exclusive content to bring fans closer to your process. These extras create a deeper connection and encourage visitors to stay longer on your site. 05. Choose to stream, download or sell Decide how you want fans to experience your music. Streaming is one of the easiest ways to share your sound. Embed players from Spotify, Apple Music or YouTube Music so visitors can listen without leaving your site. On Wix, you can offer music streaming commission-free with the Wix Music player. Just upload your tracks and let fans hit play. Want to offer downloads? Set up digital files for purchase or free download. It’s a great way to give fans ownership of your work while supporting your music. Make sure the process is simple, secure and works across devices. You can also sell your music directly through your site, whether that’s digital albums or physical copies like vinyl or CDs. Include clear pricing, shipping details and return policies to create a smooth, trustworthy buying experience. 06. Add your band info Your About section is where you tell your story and help fans get to know the person—or people—behind the music. Share how your journey began, what inspires your sound and what you've achieved so far. Whether you're a solo artist or part of a group, a well-written bio helps visitors feel more connected to your work. Make this section dynamic by adding images and videos. Include professional photos, behind-the-scenes clips or links to press features. These elements give your site a polished feel while offering a more personal look at your creative process. Keep things organized so your content is easy to explore. You can use galleries for photos, dedicated sections for each band member or embedded playlists for music videos. When your story is clear and visually engaging, fans are more likely to stick around and keep listening. 07. Sell your merch with an online store (optional) Merchandise is a great way to support your music and connect with fans. Start by deciding what to sell—T-shirts, posters, hats and vinyl records are popular options. Make sure your merch reflects your style and resonates with your fan base. Add an online store to your website to make shopping easy. Organize your products into clear categories and include detailed descriptions, pricing and sizing information. High-quality product photos are a must to help fans see exactly what they’re buying. A smooth checkout process is key to successful sales. Integrate a secure payment system and offer shipping options that cater to both local and international customers. Don’t forget to clearly outline your return and exchange policies for added transparency. 08. Optimize for local SEO Search engine optimization helps your website get found online. Start by focusing on keyword research. Figure out what terms your audience searches for, like "live local music," "learn guitar online" or "indie artist tracks." Use these keywords naturally throughout your content to make your site more discoverable. To reach local fans, include location-based keywords like “Los Angeles indie band” or “Austin folk artist” in your title tags , meta descriptions and content. These details improve your chances of showing up in local search results. Make sure to add alt text to every image on your site. This not only strengthens your SEO but also makes your site accessible to all visitors, including those with visual impairments. Keep your pages loading quickly by compressing images and avoiding plugins that can slow things down. Create engaging content like playlists, interviews or blog posts to improve your rankings while giving value to your fans. Don’t forget about mobile users. Many fans will visit your site on their phones, so test how your site looks and performs on smaller screens. A responsive design delivers a smooth experience no matter the device your fans use. 09. Review and publish your site Before you go live, take time to carefully check every page. Look for typos, broken links and any formatting issues. Make sure interactive features like music players, contact forms and shopping carts work smoothly. Use a website launch checklist to catch anything that might need tweaking. Preview your site on both desktop and mobile devices to see how it performs. Focus on easy navigation and fast load times so fans can explore without frustration. Make any last adjustments to create a polished, seamless experience. When you’re confident everything looks great, hit the “publish” button. Your music website is now live and ready to connect with your audience. It’s a big step — now it’s time to share your sound with the world. 10. Promote your music website A live website is only the beginning—now it’s time to drive traffic to it with different marketing strategies . Share your website link across social media, add it to your email newsletters and mention it at shows. The more places you promote it, the more fans will find you. Keep your site fresh by adding a blog or posting regular updates. Share stories about your music, behind-the-scenes moments or news about upcoming projects. New content keeps fans engaged and helps your site rank better in search results. Look for opportunities to collaborate with other artists, blogs or local businesses. These partnerships can help you reach new audiences. The more you promote your site, the stronger it becomes as the go-to place for your music. Benefits of creating a music website Whether you’re a solo artist or part of a band, creating a music website will be a process that garners rewards. Similar to starting a business , having a website to promote your tunes will help you build your fanbase, land new gigs and boost your reputation. Before you get started on building your site, think about the potential benefits you can acquire with it. Good PR Landing gigs, contracts and press attention is the most challenging part of being in the music industry. It’s also crucial if you want to build your career. A music website will help you generate more leads, receive quicker responses and prove that you’re a professional who means business. Providing visitors with plenty of information about yourself and your music is the perfect way for booking agents to check out if you’re a good fit to work with them, or to give the press a comprehensive package of details. Strengthen your fan base Say hello to your growing fan club. A music website is a magnet for fans. By posting updates, tour schedules and samples of new music, you can keep your followers in the know. By doing this, you’ll increase engagement and harness loyalty within your fan base. Not to mention, the quick-to-share social media society we live in means you can rely on these fans to share your website’s domain name with friends. This digital word-of-mouth resource can increase sales of your music online and boost attendance at shows. Sell your music Of course, making money is not your only drive for making music - but many musicians dream of selling their tunes. By uploading tracks onto your music website, you can sell tracks directly to your fans online. If your music is already on a third party app, adding a Spotify playlist or tracks from your iTunes account is another way to share your music with fans. What to include in a music website Good vibes are a must, but besides that - how do you create a music website that will be as powerful as your music? Take into consideration the following design elements when you plan your website and build your site and include the features that will help you reach your goals online. Music tracks Many visitors will come to your music website with one thing in mind: to listen. Thankfully, there are plenty of ways to let visitors tune in online. With Wix Music , fans can listen, download and purchase singles or albums directly from your website (huge plus: although it requires a premium subscription, there’s no commission). If you're creating a DJ website , for example, you can also upload playlists or add links to third party applications, such as Spotify, iTunes or SoundCloud. Pro tip: Add free samples to your website so new visitors can get a taste of your sweet-sounding style. If they love what they hear, it will probably lead them to join your fan club and purchase your music. A compelling About Us page An About Us page is a strong element to include in any website, and it's all about making a good first impression. Here, you’ll tell visitors your story, using your own brand voice to communicate who you are, what type of music you create, and what inspires you the most. Your About Us page should include at least one high-quality photo of yourself or your entire band. If your band includes multiple members, this is the perfect place to include professional bios for each. EPK EPK stands for Electronic Press Kit - a dedicated spot for you to show off the professional highlights of your career. While you’re actively seeking out new gigs and publicity, an EPK page will give agents, venue managers or the press access to key information by showcasing your professional bio, music samples, press photos and reviews. While you can always send these assets in an email format, a press kit appears more professional and makes it easy for interested parties to obtain them. Plus, they’ll appreciate seeing everything they need in a well-designed, organized location. Event calendar Whether you're live streaming a concert or performing in person, adding a calendar of events will help keep fans informed whenever you have a show. Posting these events in advance will upgrade your promotional efforts by building anticipation, especially when users have the option to sync your events with their own digital calendar. This way, they’ll get reminders when it comes time for your performances. Contact form The best music websites will make sure that you never miss out on the chance to connect with potential fans. Adding a contact form to your website is an effective way to collect contact information from visitors to your site who are interested in your music. There are many ways to design a contact form that is noticeable, agreeable with the style of your site, and grabs all the information you need. Once you have a list of contacts, try implementing email marketing strategies that will heighten the relationship you have with your following. You can send out a bi-monthly newsletter with updates, or treat your list of contacts like VIPs by sending them early samples of music or discounts to upcoming concerts. Attractive visual elements The design of your music website is an extension of your musical identity, so you’ll want to choose unique visual elements that reflect this. Ways to achieve this include generating a color palette, using a font style and adding imagery that represents and emphasize the mood of your music. Don't forget to integrate your band logo into your visual design, including your favicon and other details - use the Band Logo Maker , Music Logo Maker or DJ Logo Maker to get you started. There are so many directions to consider, and fantastic web design trends you’ll want to include when making your music website - so whatever decisions you make along the way, try to keep in mind these basic web design tips when you envision your final product. Helpful rules such as maintaining visual hierarchy or including high quality images and videos will ensure a professional look throughout your website. 7 inspiring templates by Wix Ready to rock a music website of your own? Check out this selection of Wix music website templates to learn about all the elements you can include. You can customize these websites yourself, or simply use them for inspiration when you start from scratch. 01. Techno Music Template What makes this music website template so appealing is the fact that it's equally as trendy as it is functional. A stylish hamburger menu on the website header adds a touch of flair, making it easy for visitors to navigate to the different sections of your site. Here, they include pages dedicated to albums, singles, interviews and contact details. Parallax scrolling is applied consistently throughout the template, which creates a stunning transition as you scroll down to view more content. The dynamic experience of it all is amplified by a hover effect applied to the text headers. Hover effects will change the color of selected content as users scroll over it - a detail that detail makes clicking through more enticing. 02. Soul Artist This template is perfect for musicians who want their music website to embody a minimalist style while showcasing your talent. Ample homepage real estate is dedicated towards putting the musicians themselves in the spotlight, with space to add a high-quality image of yourself or your band, along with a text box for a short bio so you can immediately introduce yourself to visitors. Fans don’t have to browse for long until they find your tunes and share them with your friends, since you can add your latest latest album to the homepage. Here, the playlist design perfectly matches the simple nature of the template. Wix Music gives you to the option to customize your playlist’s appearance by letting you change the design of your music player - your can switch up the colors and modify the font, too. Of course, adding an image of your album cover is a great way to make it official. 03. Rock One Pager Videos have become an increasingly popular element to include in the design of music sites. Not only used for conveying information, adding videos to your website will improve its aesthetic appeal. In the case of this template, the video background generates an artistic effect that continues throughout the page. While using Wix Music is an easy way to facilitate sales, you can post your music on platforms like Spotify or Apple Music as well. Adding a social bar to the side of your site’s homepage, like we see here, will make it easy for users to find you on these platforms. Another notable aspect of this template’s design is the rocking contrast between the colorful highlights used against the rest of the black and white theme. 04. Jazz Musician Artists can show off their skills and accomplishments with a touch of class using this music website template. The elegant color scheme sets the tone for the site, and a full page background image makes it even more intriguing. Multiple text boxes give this homepage an original layout while leaving space to include important updates for fans and visitors to the site. Parallax scrolling puts this text in the forefront, but allows us to keep our eyes on the gorgeous background image as we read. Overall, this template provides a great example of how different visual elements color can complement each other, resulting in a cohesive website design. 05. Electro Pop Singer A picture’s worth a thousand words, so when you have an impressive image to show off - let it do the talking. With this template, the visual emphasis is on the background image of the homepage, providing a great opportunity to display a high quality press photo. On top of that, a simple navigation menu seamlessly directs visitors to the rest of the site’s content. Artists who want to share more than music with their listeners should consider adding a blog to their music website. Including an attractive blog section, this template will allow you to give special content to your beloved fans. It’s a great opportunity to write about your musical technique, inspiration and upcoming projects - keeping your community involved in your work and connected to your process. Another star element of this template is its contact page, which includes space for the musician’s own details while including an effective contact form design for visitors to sign up for a mailing list. 06. The Band This template just screams cool, thanks to its retro colors and imagery. In fact, it’s a good reminder that your musical style can always manifest itself visually when creating a music website. Adding a frame to the background image, like we see here, can add even more character to the site, emphasizing the personality of your band. Without getting distracted by the chic design elements, let’s remember what’s really important: sharing your music. As users scroll down the homepage, a large call-to-action button reads “Listen to our music.” That’s one savvy way to entice website viewers to navigate on over to the music page of your site. 07. Press Kit Dedicated entirely to promoting your music online , this one-page website template is perfect for showcasing your music career highlights and EPK deck. As visitors scroll through the sleek design of your website, new elements - such as your bio, music samples, event schedule and press release - will be revealed to them. Notice how the images of the photo gallery can be downloaded by visitors. This is great for press who want to share images of your band online and can be implemented by adding a document button to this section. Last but not least, the template’s website footer leaves space for including essential contact details for getting in touch, as well as a sign up form for press, agents and fans who want to reach out after being impressed by the details included in your amazing music website. Learn more: Best AI website builder Best website builder for small business Best one-page website builders Personal website builders Free website builders Cheap website builder Best membership websites Best mobile website builders Best sports website builders Website footer examples How to create a music website with Wix: Here’s how you can create your own music website: Log in to your account or sign up for free . Choose a music template to edit. Edit text and add your name. Click on the Wix Music player or go to Add > Music > Wix Music to add one. Select Manage Your Music to create an album, single or playlist. Upload multiple tracks in MP3, WAV, FLAC or ALAC. Choose to stream, download or sell - commission free. Customize your Wix Music player. Add your band info, upload images, videos and more. Publish your site and connect to your own domain name . Learn more: How much does a website cost How to create a music website FAQ Do musicians need a website? Yes, especially in today's digital age. A website is your online home base , showcasing your music, connecting with fans and even selling directly. How to sell your music on your website? Build an online store: Wix integrates seamlessly with your website, making it easy to sell music and merch. Offer different formats: Provide digital downloads, CDs and even vinyl if your audience demands it. Bundle deals and exclusive content: Encourage purchases with bundle offers and bonus tracks for website buyers. Highlight reviews and testimonials: Showcase positive feedback from fans and critics to build trust. What should a musician website look like? Keep it visually appealing: Use high-quality photos and videos that reflect your music and brand. Easy navigation: Make it easy for fans to find your music, bio, tour dates and contact information. Mobile-friendly: Ensure your website adapts seamlessly to different screen sizes for on-the-go fans. Embed your music: Let fans listen to samples or full tracks directly on your website. Integrate social media: Share your website on social platforms and encourage social sharing from your website. How much does it cost to build a music website? The cost of building a music website can vary depending on your budget and needs. If you use a DIY website builder, you can expect to pay anywhere from $10 to $50 per month for hosting, domain registration and premium features like music players or online stores. Hiring a professional designer may start at a few hundred dollars and go up depending on customization and functionality. Be sure to account for additional costs like licensing music or integrating eCommerce tools if you sell tracks or merchandise. Should I make a website for my music? Yes, creating a website for your music is a smart way to showcase your work, build your brand and connect with your audience. A dedicated site gives you full control over how your music, videos and events are presented while offering a platform for selling merchandise or tickets. Can you play music on a website legally? You can play music on your website legally, but it requires securing proper permissions or licenses. If the music is copyrighted, you need to obtain a license from organizations like ASCAP, BMI or similar performance rights groups. Alternatively, using royalty-free music or your original tracks eliminates the need for licenses. Always verify usage rights to avoid potential legal issues or takedowns.
- How to create a makeup artist portfolio that turns browsers into bookings
Ready to showcase your best work? Start building your portfolio → Your makeup artist portfolio should be more than just a pretty gallery of images. Why? Because it’s your first impression online and a showcase of your artistry, skill and creativity. A stunning online portfolio helps you attract clients, build credibility and grow your brand in an industry where visuals speak much louder than words. In this guide, you’ll learn how to create a professional makeup artist portfolio that beautifully displays your work, highlights your unique style, and helps clients instantly see why you’re the right choice for their next glam session. How to create a makeup artist portfolio in just 5 steps Your makeup artist portfolio should show your artistry while making it easy for clients to book you. Here’s how to design a site that wows every visitor and makes them book you. Choose the right portfolio builder Pick an image-focused portfolio template Curate your best makeup looks and photos Write short but impactful descriptions for your work Add testimonials, services and contact info 01. Choose the right portfolio builder Using a portfolio builder like Wix is the easiest and most professional way to create a stunning makeup artist portfolio. With reliable, free web hosting included, it means your portfolio runs smoothly and securely without the need for complex setup or external providers. You can also connect your own custom domain name to build a recognizable beauty brand that clients trust and remember. Wix offers a wide selection of portfolio templates designed specifically for showcasing high-quality visuals, client testimonials, and service details. Its drag-and-drop editor makes customizing layouts, uploading photos, and integrating social media effortless—no coding or design experience required. You can also add booking tools and contact forms to help potential clients find you online. Whether you’re highlighting bridal looks, editorial shoots or everyday glam, Wix's portfolio builder provides all the tools to present your artistry beautifully and grow your professional presence online with confidence. 02. Pick a stylish, image-focused template Choose a makeup artist portfolio template that enhances your visuals with clean design and minimal text. You'll want to look for large image grids, light backgrounds and easy navigation. Explore these makeup and cosmetic website templates to get started. Wix offers templates made specifically for beauty professionals — with built-in galleries, contact forms and social media links — so you can focus on your artistry while Wix handles the layout of your portfolio. 03. Curate your best makeup looks and photos When it comes to building a makeup artist portfolio you'll want to feature your strongest work — from bridal and editorial looks to creative photoshoots or before-and-after transformations. We recommend organizing them into categories like Bridal, Fashion, Special Effects or Everyday Glam to help clients quickly find what they’re looking for. Make sure your images are high resolution, well-lit and consistent in style. Avoid uploading too many and focus instead on curating a small collection that truly represents your signature style. 04. Write short but impactful project descriptions For each makeup look, include a short description that highlights the concept, products used, and your technique. For example: “Created a soft-glam bridal look using warm neutrals and a dewy finish to complement natural lighting for an outdoor wedding ceremony.” You can also include credits for photographers, models, or stylists — especially for editorial work — to add professionalism and credibility. 05. Add testimonials, services and contact info Add client testimonials to build trust and showcase your reputation. A simple quote with a photo of the client or event adds authenticity. Next, list your services (e.g., bridal makeup, special occasions, photoshoots) with clear pricing or a “Get a Quote” button. Include a contact form or booking feature so clients can reach out instantly — no extra clicks needed. How to build a makeup artist portfolio FAQ What are essentials to include in my makeup artist portfolio? High-quality images and examples of your best work, best categories by type (bridal, fashion, editorial) Short descriptions of what you did and why Client testimonials Booking form, or other scheduling software How to create a makeup artist portfolio with no clients? Call in friends and family to help you, practice your skills on them, photograph them and then use as your work examples. How often should a portfolio be updated? At least every 3 months or so and after you have new work to show.
- Surviving peak wedding season: 5 wedding professionals give their best advice
Turn your ideas into a website you love with Wix → Wedding season is notoriously hectic, able to test the patience of even the most seasoned professionals. The days are long, the stress is high—and the stakes are even higher. Nevertheless, peak wedding season is the most rewarding of times for wedding-related businesses. As the experts will tell you, there are ways to also manage stress and set your business on the right track. Below, five professionals share their words of wisdom for surviving their busiest time of year. We asked each of them to describe the reality of wedding season in their own words, and to share their best tips. Here’s what they had to say. Ready to get your business online for wedding season? Learn the basics of how to make a website or create a website with Wix today. Wedding season advice from 5 industry professionals For DJs, emotional intelligence is a must For wedding planners, decision paralysis is your client’s worst enemy For event rentals, good energy matters (even behind the scenes) For dressmakers and stylists, self-care should never go ignored For photographers and filmmakers, gratitude sharpens focus 01. For DJs, emotional intelligence is a must Rob Corrall, co-founder and CEO of Second Song , has seen the full range wedding-season emotions. For his team of DJs, musicians and entertainment experts, this time of year calls for quick thinking and high EQ. They're often required to read the room and adjust quickly to keep the energy just right. The reality of wedding season: According to Rob, “Wedding season is high-stakes and high-reward. Behind the scenes, we’re juggling logistics, rehearsals, gear coordination and vendor timelines—all while making sure our DJs walk in calm, cool and fully prepared. There’s a tremendous amount of emotional energy that goes into each event because we know this isn’t just another party—it’s one of the most meaningful days of our clients’ lives.” What’s something that took you by surprise? “It’s not really about music—it’s about people. The technical skill matters, but what truly sets a great wedding professional apart is emotional intelligence. You have to be adaptable, intuitive and comfortable navigating all kinds of personalities and last-minute changes. You might be a DJ one moment, a therapist the next and a stage manager five minutes later. That human element is what makes this industry so rewarding—and so challenging.” What keeps you from burning out? “We focus on team culture and systems. We’ve built strong internal processes so our DJs aren’t overloaded, and we rotate teams to keep energy high. Music is what brought us here, but community is what keeps us going. We celebrate wins together, take time to recharge when we can, and remind ourselves that we’re not just providing a service—we’re creating moments people will remember for the rest of their lives.” Top three survival tips: Prepare before the chaos hits. “Automate what you can, get your calendars in order, and make sure your internal workflows are watertight by spring.” Protect your energy. “Schedule recovery days, delegate, and don’t underestimate how draining back-to-back events can be—mentally and physically.” Communicate relentlessly. “With your team, your vendors, and your clients. Clarity keeps everything moving and reduces the emotional labor that comes with uncertainty.” Top Wix tools: Wix CRM tools: “We’ve really leaned into Wix’s CRM tools …which have helped us streamline the client experience from the very first interaction.” Dynamic pages: “Dynamic pages allow us to build out personalized content, like individual DJ profiles and location-specific service pages, without needing to recreate layouts each time.” Wix Chat: “We use the Wix Chat feature extensively to stay close to our clients and offer quick, friendly support. These tools make our site feel more like a concierge than a brochure—and that’s had a huge impact on both conversions and client trust.” 02. For wedding planners, decision paralysis is your client’s worst enemy With years of experience in wedding planning and floral design, Kristine Shipman-Smith understands how important it is to keep a clear head when things start to get hectic . As founder of Kristine Smith Designs , she provides wedding planning services for couples in San Diego, California and beyond. In her line of work, keeping calm and helping clients weed through the noise is the name of the game. The reality of wedding season: According to Kristine, “Wedding season is intense—you have to balance a large volume of new client inquiries and onboard new clients for next year's weddings while producing multiple weddings in a compressed time period. It definitely isn't for the faint of heart and requires an incredible attention to detail.” What’s something that took you by surprise? “The sheer volume of decisions that couples need to make through the planning process. So many couples face decision paralysis or decision fatigue at one point or another, and it is my job to help lower the stress level so we can continue to make planning progress. It really requires getting to know each and every couple and their personalities to help them navigate so many decisions that can be filled with many different emotions and opinions.” What keeps you from burning out? “The sheer joy of each couple having their dream wedding day is a huge payoff for my team. Also, the joy of seeing thousands of tiny decisions made over the course of 6, 12, 18 months’ time come together without a hitch is such a feeling of accomplishment.” Top 3 survival tips: Stay on top of your admin work. “Respond quickly to inquiries...it’s easy to get caught up in producing this year's weddings but we always need to be working on bringing new clients into the workflow.” Set time aside every week for self-care related activities. “Wedding season is intense and it is easy to get depleted if you don't set aside time to take care of yourself.” Build up your team so you can work on scaling your business . “Each wedding season brings on interns or trainees so you can onboard people with all of the ins and outs of peak wedding season and then in the off season they can start helping you manage some of your other projects and free you up to continue scaling your business.” Top Wix tools: Customization: “I love leveraging the Wix platform for my business and the customizations it allows. I looked at a lot of different website builders before jumping in with Wix and I have never once been disappointed.” Wix App : “One of my favorite features that I enjoy is having website push notifications on my phone to see all of the visitors to my website and the states or countries that they are from. Sometimes I will even hop onto the chatbot through the app and connect with website visitors in the evenings, which is fun because most of the time people don't realize it is a real person chatting with them.” Wix blog maker and forms: “I use Wix blogs consistently as well as forms. These two tools have helped me consistently place high for SEO in Google and streamlined inquiries from couples all over the world.” Learn more: How to start a wedding blog 03. For event rentals, good energy matters (even behind the scenes) Anna Blecker, co-founder of Feature Booth , knows that what happens out of sight can impact the guest experience. Even in the photo booth business, maintaining a positive team culture makes all the difference . It’s what keeps everyone motivated, energized and feeling creative, so both the product and services they offer continue to stand out. The reality of wedding season: According to Anna, “Wedding season is electric—but also a bit of a whirlwind. While guests are striking poses and grabbing printouts, our team is racing to make sure every cable is in place, the lighting is just right and the backdrop is stain-free. There’s a ton of unseen prep that goes into making each moment feel spontaneous. What clients don’t see are the 7 a.m. pickups, the late-night gear returns and the constant double-checks behind the scenes. But we love it—there’s nothing more satisfying than watching a room light up because of something we created.” What’s something that took you by surprise? “Photo booths are way more emotional than expected. We thought we were just providing fun—turns out, we’re capturing once-in-a-lifetime memories. We’ve seen grandparents take their first-ever selfie, friend groups reunite after years apart and couples burst into laughter seconds before walking into their reception. The booth becomes a kind of memory capsule, and we’ve learned just how meaningful these moments are to our clients.” What keeps you from burning out? “We stay inspired by constantly evolving—new backdrops, new designs, new ways to wow people. When the work feels creative, it’s energizing. We also try to build a team culture that’s fun, supportive and collaborative. There’s always music playing in the warehouse, snacks on hand and someone testing out a new prop or effect. We’re serious about quality, but we keep the vibe light—that balance helps us stay sharp and avoid burnout.” Top 3 survival tips: Build your systems before you’re slammed. “A good checklist is worth its weight in gold when you’re running from event to event.” Know your limits. “Don’t say yes to everything—saying no (or not right now) can help you stay consistent and protect your team’s well-being.” Make time for creative resets. “Even in the busiest moments, play with new designs, props, or tech. Keeping things fresh helps you—and your clients—stay excited.” Top Wix tools: Wix dynamic pages: “Wix’s dynamic content tools have been a game-changer. We showcase different booth styles, add-ons, and event types without needing to reinvent the wheel every time.” Wix’s blogging and SEO features : “The blog and SEO tools have also helped us show up in search results when couples are planning and vendors are browsing.” Wix form builder and automated workflows: “These keep our client onboarding clean and easy. Everything lives in one place, which keeps our small team running like a big one.” 04. For dressmakers and stylists, self-care should never go ignored As founder and CEO of AT ROMANCE , May Leong feels the heat long before the Big Day arrives. When wedding season’s in full swing, she and her team often face tight deadlines and big expectations to turn every bride’s vision into reality. The only way to stay sane, according to May: find ways to recharge and fill your own cup. The reality of wedding season: According to May, “There’s a lot of coordination, last-minute changes and problem-solving happening quietly in the background. Emotions can run high...not just for couples, but for vendors too. We’re juggling logistics, creative decisions and the responsibility of making someone’s dream day come to life. Clients often only see the polished result, not the 2 a.m. emails, the gown steaming at sunrise or the silent teamwork that holds everything together.” What’s something that took you by surprise? “We're not just providing a service. We’re part of a once-in-a-lifetime moment. That level of emotional connection is beautiful but also takes more energy than I anticipated.” What keeps you from burning out? “Seeing the joy on our clients’ faces and knowing that we played a part in one of the most memorable days of their lives is incredibly fulfilling. But balance is key—I’ve learned to build small breaks into my week, even if it’s just a walk or a coffee in silence.” Top 3 survival tips: Plan ahead, but stay flexible. “No matter how well you prepare, something will always change last-minute. Being adaptable is key.” Protect your energy. “Schedule time to rest and recharge. You can’t pour from an empty cup.” Build a solid team. “Having a reliable, positive team around you makes all the difference. Trust and communication are your best friends during stressful weekends.” Top Wix tools: Wix Bookings: “ Wix's Booking system has been very helpful. It allows clients to see real-time availability and book appointments without back-and-forth emails.” 05. For photographers and filmmakers, gratitude sharpens focus Addie Julian, client coordinator of Dekony Visuals , knows how easy it is to get swept up in the daily slog of work. But one thing Addie’s team of photographers and filmmakers aim to never lose sight of is just how personal—and creatively fulfilling—the wedding world can be. For them, the right mindset is what keeps everything moving forward. The reality of wedding season: According to Addie, “Wedding season is a rush. A fantastic whirlwind. Energies are always running high, days are long and sleep is a bit harder to find. Each wedding is an opportunity to do what we love (create art), and nothing is more satisfying than that. Connecting both personally and creatively with a couple is a very important part of weddings for us. We always say that by the end of each wedding, we and the couple feel like old friends, and that is something we truly cherish. Being able to experience that over and over again is what makes wedding season so special, and worth the lack of sleep.” What’s something that took you by surprise? “All of the backend work that comes with working weddings. Being a part of someone's wedding is so much more than just showing up and shooting. From managing inquiries in an efficient and welcoming way, to ensuring the contract and paperwork are correct and accounted for—to balancing a schedule of calls, shoots, editing and everything else—there is so much more that happens than just what you see on wedding day.” What keeps you from burning out? “We consider ourselves creatives first and foremost, so that creative fire is always burning. Going into a wedding is like standing before a blank canvas as a painter with every color paint imaginable at your fingertips. The ability to make art with our couples and flex that creative muscle is always what keeps us motivated.” Top 3 survival tips: Always remind yourself of the importance of the day. “Someone is entrusting you with their most special day and that allows you to make a living on your art. Practice gratitude for where you are and where you're going—it’s one of the best ways to stay grounded during the chaos of peak season.” Make sure you're taking care of yourself. “It's so easy to be sucked into the rush, that sometimes you need to intentionally step back and put your own care first. Go outside, take a walk, have a snack or make sure you're drinking enough water. Set aside 20 minutes that are just for you, no matter how busy the day gets.” Have pre-determined systems in place. “This can be anything from how you'll handle storing and reviewing your content post-wedding, to how you'll manage the inquiries while wedding season is in full swing. Having tried-and-tested workflows in place will help you avoid falling behind.” Top Wix tools: Custom forms: “We direct our potential clients to submit their inquiries through our website. Having the customizable contact form is important for us to gather information that we need, and having inquiries that are able to flow in consistently with the materials we need provides great value to our business.” Read also: Best event website builders 27 common types of websites How one man popped the question with a Netflix-inspired Wix site Wedding website examples
- What is a wedding website and why do you need one?
Turn your ideas into a website you love with Wix → A wedding website is created for couples to share information about their upcoming wedding, interact with guests and manage various aspects of their wedding planning. Unlike traditional invitations and communication methods, wedding websites provide a centralized hub for all wedding-related details. As far as types of websites go they’re considered personal websites or event websites. Learn more: How to make a website or Benefits of a website Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Components of a wedding website There are some essential elements of a wedding website that are crucial for ensuring a seamless wedding planning experience. These include: Event details RSVP functionality Photo galleries Registry information Love story or About Us section Countdown timer Wedding party information Blog or updates section 01. Event details Wedding websites typically feature comprehensive details about the event, including the date, time and location of the ceremony and reception. Additional information such as dress code, venue directions and accommodation recommendations are also often included. 02. RSVP functionality To streamline the RSVP process, wedding websites often include interactive features that allow guests to confirm their attendance, select meal preferences and provide other relevant information. This helps couples manage guest lists efficiently online. 03. Photo galleries Couples can showcase their engagement photos, pre-wedding photoshoots and other memorable moments in dedicated photo galleries on their wedding website. This adds a personal touch and allows guests to get to know the couple better. It can also be a great way to include favorite memories from your relationship. 04. Registry information Wedding websites often include links to the couple's gift registries. This makes gift-giving convenient for guests who can easily access the registry and select a gift that aligns with the couple's preferences or list. 05. Love story or About Us section Many wedding websites feature a section dedicated to the couple's love story or a brief biography. This provides a charming narrative that adds a personal touch to the website and engages guests in preparation for the wedding. Read also: How one man popped the question with a Netflix-inspired Wix site 06. Countdown user timer A countdown timer creates anticipation for the big day and adds an element of excitement to the wedding website. Couples can customize this feature to display the time remaining until their wedding day. 07. Wedding party information Couples can introduce their bridal party, including bridesmaids, groomsmen and other important members. This section often includes photos, names and a brief description of each individual's role in the wedding. It helps make it clear who is responsible for what on your big day. 08. Blog or update section To keep guests informed about any last-minute changes or updates, some wedding websites include a blog or updates section. This ensures that guests have access to the latest information leading up to the wedding day. You can blog about the dress code, menu or anything else relevant. Learn more: How to build a blog Website vs blog How to make a wedding planner portfolio Why do you need a wedding website? Efficient communication A wedding website serves as a centralized platform for communication on anything relating to the wedding, allowing couples to convey important information to all guests simultaneously. This reduces the need for multiple channels of communication and ensures that everyone is on the same page. Guest engagement Wedding websites encourage guest interactions by providing a community space where guests can RSVP, view photos and explore the couple's story. This adds an element of fun and anticipation to the wedding experience. Convenience for guests Similar to online stores , wedding websites offer 24/7 accessibility for guests to browse event details, RSVP and access registry information at their convenience. This flexibility is especially valuable for guests located in different time zones or countries. Cost-effective and eco-friendly Creating a wedding website with Wix is a cost-effective alternative to printing and mailing traditional invitations. It also aligns with eco-friendly practices by reducing the paper waste from physical invitations. Choose from a wide variety of wedding website templates . Personalization and creativity Wedding websites provide couples with the opportunity to showcase their personalities and creativity. Customizable website features allow for personalization, making the website a unique reflection of the couple's style and preferences. It also helps set the tone and style for your wedding day. Is it worth it having a wedding website? In general there are very few cons to having a wedding website. With a website builder, like Wix, you can create one for free. This means no extra wedding costs. It's also a great way to keep all your wedding information in one place, that guests can access anytime they need to without having to contact you or your wedding planner each time. They can also be a great keepsake once your wedding is over. Learn more about some of the best AI website builders to help create a wedding website fast. Wedding website examples for inspiration Caroline & Bryan This wedding website contains all the information guests would need to find the wedding, prepare for it and buy a gift, as well as answer relevant FAQs about the event. The Wedding of Latoya and Reginald This wedding website example shows how a wedding website can also be used post-wedding to document memories and events from your special day, as a keepsake. You can choose from a selection of wedding website templates to get your website started. Camas and Jeff This wedding website displays all of the features your wedding website can contain including the wedding details, registry and a way to RSVP attendance. Create your own free wedding website , you can use a wedding website builder , like Wix, to do so. What is a wedding website? FAQ How does a wedding website work? Guests can visit the website, browse through event details, RSVP, view photos and access registry information. A wedding website serves as a centralized hub for all wedding-related information. Is a wedding website and a wedding planner website the same? Not necessarily, a wedding website is specifically designed for couples to share information about their wedding, while a wedding planning website may offer tools and resources for planning various aspects of the wedding. It’s generally owned and run by a wedding planner. What information can I find on a wedding website? Wedding websites can include event details, RSVP functionality, photo galleries, registry links, a love story section, countdown timers, information about the wedding party and more. Other types of websites What is an ecommerce website What is a real estate website What is a membership website Best event website builders
- How to start a wedding blog in 6 steps
Ready to share your ideas with the world? Start your blog → Creating a blog about weddings gives you the chance to explore your style, share what inspires you and connect with people planning one of the biggest days of their lives. From real love stories to vendor tips, DIY decor to luxury trends, your blog can cover what matters most to you. Some wedding blogs are personal, others are professional. You might use yours to offer planning advice, feature cultural traditions, or spotlight small ceremonies. If you're thinking about starting a business in the wedding industry, your blog can also help you build trust, attract clients and grow your brand. No matter your angle, creative, helpful, niche or broad, creating a blog is your chance to share it. Here’s how to get started. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world. Ready to get blogging? Get started with Wix today . TL;DR: how to start a wedding blog A wedding blog lets you share stories, ideas and advice with couples planning their big day while building a brand or creative outlet that reflects your passion. Pick a niche that fits your voice—DIY weddings, real love stories or destination planning—and write content that's helpful, honest and personal. Use a platform like Wix to build your blog, promote it through SEO, social media and email and keep readers engaged with consistent posts and free resources. To grow your audience, make the blog easy to use, connect with readers and turn visitors into followers through useful content and newsletters. Over time you can monetize with affiliate links, sponsored posts, ads or by offering services like wedding planning or templates. Show up with real value and your blog can grow into something big. Learn how to make a wedding planner portfolio. Wedding blog type Content ideas Personal wedding journey Share your planning timeline, vendor reviews, budgeting tips and behind-the-scenes moments DIY wedding blog Step-by-step tutorials, budget hacks, printable decor, handmade favor ideas Real weddings and stories Feature couples’ weddings, vendor credits, photo galleries, love stories Planning tips and timelines Create checklists, breakdowns by month or season, guides for guests and families Niche weddings (e.g. boho, eco, micro) Focused inspiration, styling tips, eco-friendly swaps, small ceremony planning Destination weddings Location guides, travel planning tips, venue spotlights, legal checklist by country Vendor spotlight blog Interviews with planners, photographers and florists, behind-the-scenes content Cultural or religious weddings Explore traditions, attire advice, ceremonial timelines and etiquette guidance Fashion and beauty Dress shopping guides, bridal hairstyles, makeup tips, real bride style stories LGBTQ+ wedding blog Inclusive vendor lists, advice for navigating traditions, real couple stories Why start a wedding blog? Starting a wedding blog gives you a chance to share your passion for all things love and celebration in a way that helps others and grows something meaningful for yourself. Weddings bring out a mix of emotions—excitement, stress, creativity—and your blog can be a place to capture all of that while guiding couples through one of the most important moments in their lives. Beyond the joy of sharing, a wedding blog can open doors if you want to build a business. Whether you’re planning to offer services like wedding planning, photography or floral design, or you want to work with vendors and brands, your blog builds your reputation and trust. It’s a platform to show your expertise, connect with your audience and attract clients or collaborations. Plus, wedding blogs have big potential to grow an audience. Weddings happen all year round, and there’s always something new to explore—seasonal trends, cultural traditions, budget hacks, venue reviews—you name it. How to start a wedding blog in 6 steps Ready to become a wedding blogger? Here's a simplified roadmap that covers six crucial steps. Choose your blog niche Select a blogging platform for your wedding blog Find the right name for your blog Plan and write your wedding blog content Promote your blog Monetize your wedding blog 01. Choose a blog niche Choosing a specific niche for your wedding blog is essential to creating focused and valuable content that resonates with your target audience. Your chosen blog niche should align with your interests, expertise and the needs of couples planning their weddings. By focusing on a specific niche, you can establish yourself as an authoritative and trusted source within the wedding blogging community. Here are five wedding-related blog niches and potential blog examples you could consider starting: Destination weddings: Focus on providing information and inspiration for couples planning destination weddings, including destination guides, venue reviews and travel tips. DIY wedding projects: Share creative and budget-friendly do-it-yourself projects for couples looking to add a personal touch to their wedding celebrations. Real love stories: Feature real couples' love stories, wedding journeys and interviews, creating an emotional connection with your audience. Wedding fashion and trends: Cover the latest wedding dress trends, groom's attire and bridal party fashion, providing style inspiration for couples. Wedding planning tips and checklists: Provide practical advice, planning timelines and checklists to guide couples through the entire wedding planning process. Wedding hair stylist website template (Chic) 02. Select a blogging platform for your wedding blog Selecting the best blogging platform is an essential step when starting your wedding blog. Opt for a blog maker platform like Wix that offers reliable hosting , security features and supports your branding efforts can make it easier to create, scale and monetize your blog . The overall look, feel and design of your blog significantly influence the user experience. Choose a blog template that aligns with your brand's aesthetics and caters to your niche audience as you learn how to create a website . Then, personalize your blog's design, layout and color scheme to create a visually appealing and consistent look. Note that branding is essential for establishing a recognizable identity for your wedding blog. Your blog's branding elements—such as colors, fonts and blog logo —contribute to creating a cohesive and memorable visual identity that resonates with your target audience. A logo serves as the face of your wedding blog and represents its values and style. Using a logo maker helps you design a unique and eye-catching logo that reflects your blog's overall aesthetic. 03. Find the right name for your blog Choosing the right blog name and domain name is a pivotal step in building awareness, establishing credibility and connecting with your audience. Your wedding blog's name is the first impression readers have of your content. It not only reflects your blog's identity but also creates an initial perception of your focus and personality. If you're struggling to find the perfect name, consider using a blog name generator or exploring blog name ideas. Your domain name is the online address for your wedding blog. When selecting a domain name, consider these best practices: Check that your domain name reflects your wedding blog's focus, values and niche. Keep your domain name simple, easy to spell and memorable. Avoid complex words or lengthy phrases. If possible, incorporate your wedding blog's name into the domain to reinforce brand consistency. Include relevant keywords in your domain to enhance search engine visibility. Numbers and hyphens can be confusing when spoken and might lead to misinterpretation. After brainstorming potential domain names, check their availability. Some creative wedding blog name options to consider: LoveStruckEvents.com DIYWeddingWonders.net EnchantingUnion.org Wedding blog examples that we love Rachel Burt Garcia : Texas-based luxury wedding and party planner, Rachel has also appeared on Say Yes to the Dress and Real Housewives of Dallas. Rachel’s site uses a blog to share wedding planning advice and showcase real events. Weddings at the Mark : The Weddings at the Mark blog offers readers tips, tricks, stories and suggestions on everything wedding-related, including honeymoons. 04. Plan and write your wedding blog content Valuable, engaging content is key for a successful wedding blog. Use a content calendar to organize topics, dates and themes. Include evergreen content that remains relevant over time to continue attracting readers. Consider your audience—couples planning weddings. Address common challenges and questions they face. Share personal experiences and lessons learned. Authenticity resonates. Create step-by-step guides, trend analyses and interviews with experts or real couples. Some potential wedding blog article ideas: 10 Must-Have Items for Your Wedding Emergency Kit Unveiling the Latest Wedding Trends: What's In and What's Out Real Love Stories: A Journey to "I Do" DIY Wedding Decor: Budget-Friendly Ideas for a Magical Day Choosing the Perfect Wedding Venue: A Comprehensive Guide Want to know more about how to write blog posts ? We’ve put together some of our top blogging tips to get you started: Blog format: Organize your blog posts with a clear introduction, informative main content and a concluding summary or call to action. Engaging blog titles: Use titles that accurately convey the essence of your content. But be careful not to create clickbait-style titles just to get readers to click through to your content. “It’s a common mistake,” says Sharon Hafuta, SEO blog editor at Wix (and wedding enthusiast), “but focus on informative and clear.” Use subheadings : In addition, use bullet points and short paragraphs to ensure a readable blog format. Blog post length: When it comes to understanding how long a blog post should be, it’s completely up to the topic and audience. Sometimes longer is better, but sometimes short, pithy content wins the day. Edit thoroughly: Also proofread your posts for grammar, spelling and clarity. Compelling blog titles: Create attention-grabbing blog titles that accurately reflect content and pique readers' curiosity. We recommend adding all of these tips to your blog post checklist to make sure you’re publishing content of consistent quality. You might also want to try using AI to write blog posts for your wedding content and understand more about how an ai content generator can help you with that. 05. Promote your blog Promoting a blog effectively is crucial to reaching a wider audience and building a loyal readership in the blogosphere . You’ll need to use various blog distribution strategies to enhance the visibility of your wedding blog. Check out some tried and trusted ways to promote a blog below. Search engine optimization (SEO) : Optimize your blog posts for search engines by using relevant keywords, meta descriptions and image alt text. Blog SEO strategies are a great way to build organic traffic to your blog. Social media marketing: Share and promote your blog posts on platforms like Instagram, Pinterest and Twitter. Social media marketing can be both organic and paid. Utilize visually appealing images, engaging captions and relevant hashtags to attract readers. Email marketing : Build an email subscriber list and send newsletters featuring your latest wedding blog content. This keeps your readers engaged and informed. Guest blogging : Collaborate with other wedding bloggers or wedding brands by contributing guest posts. This introduces your blog to new audiences and establishes your authority. You can also write for their blogs and include links back to your blog. “When you can link your blog to integrations or third-party tools like email marketing or analytics, the possibilities really expand. Integration helps everything work together smoothly, and it gives you extra functionality without extra effort.” - Sharon Hafuta, SEO blog editor at Wix To gauge how effective your blog promotion strategies are, consider looking into web analytics tools like Google Analytics or Wix Analytics and popular blogging tools. These can help you understand where your blog traffic is coming from, which channels your content is most popular on and which content seems to resonate with readers the most. You can then enjoy an easier time planning future content and choosing the most effective distribution channels for you. If basic SEO optimizations bring you reasonable organic traffic from search engines, you might want to double down on an SEO strategy. According to Adi Avraham , SEO Growth Specialist at Wix.com , "When it comes to SEO strategy, it’s essential to know your audience like a friend: Dive into their needs, desires, and the challenges they face. By crafting content that addresses their frustrations and provides valuable solutions, you'll not only boost your SEO game but also earn their trust and loyalty." Wedding website templates 06. Monetize your wedding blog Monetizing your blog can transform your passion into a source of income. Several popular strategies allow you to make money blogging while also providing valuable content and support to your readers. Explore these avenues and consider how they can align with your blog's focus: Affiliate marketing : You can decide to promote products or services relevant to your wedding blog's niche. Insert affiliate links into your content and when readers make purchases through your links, you earn a commission. Incorporate genuine product recommendations to build trust with your audience. Display ads: You can integrate display ads from networks like Google AdSense into your blog and earn money based on the number of impressions or clicks these ads receive. Ensure that your ads are unobtrusive and don't compromise the user experience. Sponsored content: Partner with wedding-related brands for sponsored content opportunities. Write posts or create content featuring their products or services in exchange for payment. Disclose sponsored content transparently to maintain trust with your audience. Wedding planning services: Offer personalized wedding planning services, consultation sessions, or workshops for couples seeking expert guidance. Your expertise and experience is a powerful and lucrative tool to assist couples in planning their dream weddings. A good example of a wedding blog Always and Forever Bridal Magazine is a one-stop shop for anything wedding-related, curated by founder Hailey Sage. Hailey used a website builder to create a wedding blog where she showcases everything from wedding trends and bridal tech to interviews and product round-ups. She also shares her favorite DIY projects, budget-friendly tips, and real love stories. Ideas for blog posts for your wedding blog, divided by category: Wedding planning tips and advice How to Create the Perfect Wedding Timeline Dos and Don'ts for Stress-Free Wedding Planning Choosing the Right Wedding Venue: A Comprehensive Guide Budget-Friendly Wedding Decor Ideas Essential Tips for Destination Wedding Planning Making Your Wedding Guest List: Etiquette and Considerations Creative Seating Arrangements for a Memorable Reception How to Incorporate Personalized Details into Your Wedding The Ultimate Wedding Checklist: What Not to Forget Tips for Planning a Last-Minute Wedding Real love stories Our Love Story: From the First Date to the Proposal Unique Proposal Ideas to Wow Your Partner Real Wedding Spotlight: A Magical Day in [Location] Love Across Borders: International Love Stories How We Overcame Wedding Planning Challenges Together Behind the Scenes: Capturing Our Engagement Photos Celebrating Love: Our Intimate Wedding Ceremony Love in the Time of Pandemic: Stories of Resilience From High School Sweethearts to Lifelong Partners A Surprise Wedding: When Love Takes the Spotlight Wedding fashion and trends The Latest Wedding Dress Trends: What's In for [Year] Stylish Groom Attire Ideas for a Modern Wedding Bridesmaid Dress Trends to Watch Out for This Season Trendy Wedding Accessories to Elevate Your Look Celebrity-Inspired Wedding Fashion: Get the Look Bohemian Chic: Embracing Free-Spirited Wedding Style Sustainable Wedding Fashion: Eco-Friendly Choices Vintage-Inspired Wedding Dresses: Nostalgic Elegance How to Choose the Perfect Wedding Shoes Outfit Ideas for the Rehearsal Dinner: Casual to Formal DIY wedding projects Handmade Wedding Invitations: Ideas and Tutorials DIY Wedding Decor: Creating a Rustic Atmosphere Crafting Your Wedding Favors: Personal Touches Budget-Friendly Centerpiece Ideas for Every Theme Personalized Wedding Signage: A Creative DIY Guide Upcycling Wedding Decor: Turning Old into New DIY Flower Arrangements for a Stunning Bouquet Making Your Own Wedding Veil: Step-by-Step Guide Crafting a Unique Guest Book: Creative Alternatives DIY Photo Booth Ideas for Memorable Wedding Moments Inspiration and motivation Staying Positive During Wedding Planning Stress Finding Balance: Self-Care for Brides and Grooms Celebrating Your Love: Anniversary Ideas for Couples Inspiring Quotes for Couples Planning Their Wedding Overcoming Common Wedding Planning Challenges Embracing Imperfections: The Beauty of Real Weddings A Love Letter to Your Partner: Writing From the Heart Moments of Joy: Capturing the Little Things in Love The Power of Mindfulness: Enjoying the Wedding Journey Gratitude in Love: Reflecting on Your Relationship How to turn wedding blog readers into followers Getting people to visit your wedding blog is a great start but turning those visitors into loyal followers is where the magic really happens. Followers are the ones who keep coming back, share your posts with friends, sign up for your emails and maybe even become clients or customers if you’re building a business. Here’s how to make that shift using simple and practical tips designed just for wedding blogs. Give readers useful freebies they can’t resist Wedding planning can feel overwhelming. Couples are always on the lookout for tools to make things easier. Offering freebies like budget planners, timeline checklists, photo shot lists or guides about cultural traditions can help solve real problems. Make sure your freebies are specific to your blog’s focus so they feel super relevant. For example, a “Simple backyard wedding checklist” is perfect if you write about small casual weddings. Use these freebies to get readers to join your email list—this is the best way to stay in touch. Send emails that feel like friendly advice Once you’ve got someone’s email don’t just send them boring updates. Treat your emails like you’re chatting with a friend who’s planning their big day. Share helpful tips for different planning stages—like what to do when you’re just engaged or what to remember six months out. Include behind-the-scenes stories, sneak peeks of new blog posts or exclusive freebies only for subscribers. If your blog covers different wedding styles (like elopements or big traditional weddings) try sending emails that fit each reader’s interests. Make your blog easy to explore and binge on Wedding planning is stressful so your blog should be a helpful, easy-to-navigate space. Organize your posts into clear categories like budgeting, dresses, venues or DIY projects. Create “start here” pages for different types of weddings—like elopements or multicultural ceremonies—so visitors can quickly find what fits them. Link related posts together so readers can jump from one helpful article to the next without getting lost. Ending each post with a suggestion like “Next, check out…” keeps people on your site longer. Show your real, relatable side People connect with honesty. Don’t be afraid to share your own wedding planning ups and downs, whether it’s dealing with last-minute changes or tricky family drama. When you’re open about the messy parts as well as the pretty ones, readers feel like they know you and trust you. Write like you talk—friendly, down-to-earth and maybe a little funny. This makes your blog feel like a conversation with a helpful friend, not a stiff guide. Use social media to tease and connect, not just repost Social media is great for grabbing attention but it works best when it adds something new, not just copies your blog posts. Share quick videos on Instagram or TikTok showing how you use your freebies or behind-the-scenes clips of a styled shoot. Use carousel posts to highlight tips from your blog and encourage saves and shares. On Pinterest, create boards that match your blog topics and pin often—Pinterest drives tons of wedding traffic. Always include clear links back to your blog so people can dive deeper. Get readers talking and feeling part of the community Make your blog a two-way conversation. End posts with questions like “What’s the hardest part of planning your guest list?” or “Have you tried any DIY projects that worked well?” You can add fun polls or quizzes too. Invite readers to send in their stories or photos for a feature post. When people comment or reach out, reply kindly and keep the conversation going. Keep showing up regularly People stick around when they know you’ll be there with fresh content. Pick a schedule you can keep—whether it’s once a week, every two weeks or monthly—and stick with it. Let your readers know when to expect new posts or emails so they can look forward to them. Using a content calendar helps you stay organized and avoid burnout. How to start a wedding blog FAQ Do I need technical skills to start a wedding blog? No, you don't need advanced technical or coding skills. Blogging platforms, like Wix, offer user-friendly interfaces with drag-and-drop features that make creating and managing a blog easy. How often should I publish new content on my wedding blog? The frequency of publishing new content depends on your schedule and the time you can dedicate to your blog. Consistency is key, so choose a publishing schedule that is sustainable for you. Whether it's once a week, bi-weekly or monthly, make sure to stick to your chosen schedule. Do I need to be a wedding professional to start a wedding blog? No. You don’t need to be a planner, stylist or vendor to start a blog. Many successful wedding blogs come from couples sharing their personal planning journey, DIY ideas or lessons learned. Your real-life experience can be just as valuable as industry advice. What if I don’t have professional photos or a wedding of my own to write about? That’s totally fine. You can feature styled shoots, curated inspiration boards, Q&As with vendors or planning tips. Use free tools like Canva for visuals or reach out to photographers for permission to feature their work with credit. Can I make money from my wedding blog? Yes, but it takes time. You can earn through affiliate links (like dresses or invitations), sponsored posts, or offering services like planning guides or vendor consulting. Start by building helpful content and trust—then explore ways to monetize. What should I avoid when starting my blog? Don’t try to write for everyone. Pick a focus or niche (like budget weddings, boho styles or destination planning). Avoid copying bigger blogs—your unique voice matters. And don’t stress about perfection. Start messy, then improve as you go. How to monetize a wedding blog You can monetize a wedding blog through affiliate links, sponsored posts, ad revenue or selling digital products like planning templates or checklists. As your audience grows, you can also offer wedding-related services or partner with brands for paid features. Other types of blogs to think about starting Here is a comprehensive list of other blog types worth exploring. Finance blog Real estate blog Gaming blog Health blog Teaching blog Tech blog Mom blog Sports blog Fitness blog Beauty blog Lifestyle blog Poetry blog Craft blog Consulting blog Food blog Travel blog Writer blog Book blog Nonprofit blog
- Copywriting 101: The ultimate guide to writing copy that sells
Mad Men ’s Don Draper tells us that “advertising is based on one thing— happiness.” Since everyone is focused on the pursuit of happiness, it’s no wonder that businesses seek persuasive copy that promises to meet their customers’ needs. The written word has the power to transform people’s minds about a product or service, to convince them to think differently about something, to propel them to perform a certain action and so much more. Companies harness the power of the written word across their various marketing assets. Indeed, strong copy forms the backbone of nearly all branding efforts, from deciding to create a website to advertising online. For that reason, professionals in all industries should familiarize themselves with copywriting basics as part of growing their business. Here’s the complete beginner’s guide on how to write effective copy. What is copywriting? Copywriting is the activity of writing texts for advertisements or other promotional material. A key component of content marketing , copywriting combines the art of the written word with the science of advertising. Think about copywriting as a call-to-action but on a larger scale. The goal of copywriting is to evoke emotions in potential customers that compel them to buy or learn about your product or service. Copywriting appears across a wide range of marketing and branding assets. This includes online ads (think website banners, pop-ups and social media ads), website content , email newsletters, print ads, physical advertising spaces and landing pages. It’s also the backbone of scripted, auditory marketing materials, such as promotional content on radio, TV and podcasts. A good copywriter demonstrates a deep understanding of a business’s target audience, delving into their psychology and learning how to persuade them with the written word. Copywriters can either be part of a marketing department within an organization, work for an advertising agency, operate independently as a freelancer. Learn more about how to build a copywriting portfolio of your own. 10 tips for writing copy that sells Given the crucial role copywriting plays in marketing and advertising, every business professional should have an understanding of the most important copywriting principles. These 10 proven methods that will help you write original, persuasive copy for your product or service. Craft a compelling headline Write from a fresh perspective Know your target audience Respect the customer Emphasize your value proposition Be clear and concise Prioritize benefits over features Use the AIDA model Overcome customer objections Delve into your audience’s psychology 01. Craft a compelling headline Your first order of business is to craft a headline that will grab your audience’s interest. Arguably, your headline is the most important part of your copy. Statistics have shown that about 80% of people read headline copy, but only 20% will read the rest. To create the best possible headline, start with the four U’s: Useful: Lead with a benefit that your audience won’t be able to ignore. Urgent: Show your audience why they need to take advantage of your offer right away. Unique: Tickle your reader’s curiosity by explaining why your solution is one-of-a-kind. Ultra-specific: Use numbers in your title, as they build credibility and are proven to boost conversions. This case study by ContentVerve shows just how critical headlines really are. A simple tweak to the landing page headline of a local Scandinavian gym led to a 38.46% increase in memberships. For more inspiration, try out this blog title generator to help spark new ideas. 02. Write from a fresh perspective With so many marketing messages coming at us from every possible direction, consumers are accustomed to blocking them out. That’s why brilliant copy has to surprise the reader by using different approaches and angles that they didn’t see coming. Readers tend to predominantly focus on the first two paragraphs they see and read in a horizontal movement—what is termed as an F-shaped pattern . For that reason, effective copy should include the most important points at the very beginning. Use the first few lines of your copy to jolt your audience with a fresh perspective, and infuse your content with emotion to show them why they should care. 03. Know your target audience According to the legendary British advertising executive, David Oglivy, “advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals." A copywriter can’t simply trust their gut instinct. They have to employ a data-oriented approach and have a thorough understanding of who their customer is and how the product solves their problems. When dreaming up website content ideas, try to get into your customers’ minds and see from their perspective. One helpful way to do this is by creating buyer personas, or fictional representations of your ideal customers. Your buyer personas should include details such as demographic information, geographic location and career. This will give you a better understanding of the kinds of people you’re targeting with your product, also known as your target audience. Once you form a deep understanding of your audience, you’ll be better equipped to tap into their wants, passions and dreams. That way, you’ll be able to create copy that directly speaks to their needs. This not only includes offering them solutions relevant to their interests and lifestyles, but also using language and cultural references that are familiar to them. 04. Respect the customer To quote Oglivy once more, “the consumer isn’t a moron; she is your wife.” As such, your copy should show them consideration and respect. While you should be direct, beware of coming across as pushy or aggressive. Well-crafted copy speaks to consumers as friends, which in turn makes the brand likable and builds trust in the company. Furthermore, good copywriting is strong enough on its own. It should be truthful rather than mislead customers. With that in mind, avoid over-exaggerating product benefits, using false or misleading testimonials, or talking down to your readers. If you wouldn’t send your copy to your loved ones, it shouldn’t be sent to strangers either. 05. Emphasize your value proposition A value proposition is a sentence that tells your visitors why they should buy a product or service from you, rather than from your competitors. Note that this is different from your slogan. Essentially, it’s a unique identifier that shows why your offering stands out. Getting this message across is critical to writing copy that converts. In fact, value propositions are so crucial to an ad’s success that in a test conducted by QuickSprout, they found that they can help boost conversion rates by over 10%. Don’t over complicate matters - keep your value proposition short, clear and direct. Examples of great value propositions include: Slack : Be more productive at work with less effort. Evernote : Keep your notes organized and effortless. Zoom : Flawless video, clear audio, and instant sharing. All your marketing materials should include your value proposition, as this helps persuade customers and is also a good practice for establishing your brand identity. The process wording of this proposition can vary, but you should include some form of it on crucial assets such as online and print ads, landing pages, and the homepage of your website. 06. Be clear and concise “Murder your darlings” is a phrase coined by English writer Sir Arthur Quiller-Couch in his 1916 book On the Art of Writing . It serves as a metaphor for how you should approach the editing process. One of the most important principles of good writing, the idea is to edit your work objectively and without sentiment, keeping it simple and direct. Clarity and concision are the building blocks of powerful copy. Be ruthless with your edits: Avoid using industry terminology that your audience won’t necessarily understand or relate to, and rid your copy of excess descriptors, adverbs and fluff. 07. Prioritize benefits over features A big mistake people make when selling a product is focusing on the product’s features rather than its benefits. Don’t simply describe the product in your copy. Instead, explain what your product can do for customers and how it can better their lives. Then, connect that to the experience of using the product. Contextualize your product’s features by directly tying them to the benefits. 08. Use the AIDA model Developed in the late 19th century, the AIDA model is used to describe the steps a customer goes through when purchasing a product. This is a useful formula to consider when you’re trying to get past writer’s block as you create your copy. The acronym AIDA stands for: Awareness: Begin each piece of copy by grabbing customers’ attention with an eye-catching headline or opening sentence. Explain what your product does, and make your value proposition clear from the beginning. Interest: Then, pique your prospect’s interest in the product or service that you’re selling so that they keep reading. For example, you might provide a compelling statistic. Desire: Next, build their desire to purchase your offering. Show your audience how badly they need your product or service, and how it will change their lives for the better. A great way to do this is by providing a clear list of the product’s benefits. Action: At this point, make it easy for customers to close to the sale or otherwise convert. For example, you might have a CTA that takes them directly to a product page or signup form. Follow these steps with all your copy, and you'll be creating evergreen content for your audience to enjoy for years to come. 09. Overcome customer objections Let’s say a potential customer sees your copy and understands your value proposition. Still, they might have concerns: Can they trust your brand? Will your product really be all that it claims to be? Will it arrive on time or at all? At this point, it’s crucial that you acknowledge and empathize with your reader rather than ignore their gnawing objections. You need to build mutual trust between you and your audience. One way to do this is by adding a guarantee that will prove to your reader that they can only gain from this deal and have nothing to lose. You can offer free trials, for example, to help seal the deal. Testimonials from happy customers are another effective way to respond to people’s hesitation and assuage their concerns. 10. Delve into your audience’s psychology The way you craft your copy can increase the perceived value of the product you’re selling. For example, companies that add a payment in installment section to their copy (and make it more prominent than the full price) make the product appear cheaper. With short-form content such as emails, ads and landing pages, create cliff-hangers that speak to your audience’s desire for story. For example, you might conclude an email with an important question - and then delay the answer to keep your readers riveted and engaged. To paraphrase Margaret Atwood, don’t wait for perfection because you won’t end up writing anything. Copywriting is all about being original and inventive - and that involves taking bold risks and learning from your mistakes. Use these tips as guidelines for your own experimentation and creativity.
- 7 website building lessons from 20 years of creating websites
Turn your ideas into a website you love with Wix → Over the past twenty years, I’ve learned some of my most important website building lessons the hard way. When I built my first site, I had no idea what I was doing, and that turned out to be a gift. It forced me to understand what truly matters online: not perfection or complexity, but clarity. I’m a physician by trade, not a developer. But between medical school, clinical work and late nights exploring technology, I’ve built more than a dozen websites, some for fun, others for businesses and a few just to test ideas. Through it all, one lesson has stayed constant: simplicity wins. If you’re ready to experience that for yourself, try a free website builder and see how far clarity can take you. Whether you’re looking to launch a business website or testing an idea, you can learn how to make a website from scratch . Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: website building lessons After two decades and dozens of websites built from the ground up, Dr. Pouyan Golshani has learned one enduring truth: simplicity wins online. In this post, he shares seven hard-earned lessons, from defining a clear purpose to using the best website builders , like Wix, to move fast, stay authentic and keep your site evolving. 7 website building lessons Start with a clear purpose Choose tools that let you focus on content, not code Don't chase design trends, chase authenticity Build for mobile first, not late Let AI help, but keep your voice Update often, even if it's small Measure feelings, not just clicks 01. Start with one clear purpose Whether you’re a restaurant owner, therapist or designer, your website should answer one question in five seconds: what do you do, and how can I reach you? Most small business owners overload their homepage with every service they’ve ever offered. They forget that a visitor’s attention span online is shorter than a text message. If someone can’t figure out your purpose immediately, they leave. When I built my medical directory site, I made the mistake of listing every possible specialty, pricing model and technology stack. It looked impressive but confused everyone. Once I simplified it into a single headline: “Find and connect with trusted physicians in seconds,” engagement tripled. Your website isn’t a resume. It’s a welcome mat. Learn more: What is the purpose of a website How to build a homepage Best homepages 02. Choose tools that let you focus on content, not code For non-technical owners, platforms like Wix are game-changers. You don’t need to hire an expensive developer or learn HTML to create something beautiful. What matters is choosing a tool that gets out of your way so you can tell your story. When people ask me where to start, I tell them: start where you can move fast. Even simple WordPress hosting or an all-in-one builder like Wix can take you 90% of the way. The rest is iteration. You don’t get points for complexity, you get results from momentum. Did you know? Nearly three‑quarters (74 %) of people who’ve built a website in the last year used a website‑builder service rather than coding from scratch. 03. Don’t chase design trends, chase authenticity In medicine and business alike, people can feel when something’s real. The same applies online. Clean, honest design builds trust far faster than flashy animations or endless stock images. Pick colors that reflect your brand’s tone. Use real photos of your space, your team or your work. A visitor doesn’t want to be impressed, they want to feel connected. When I launched my consulting platform, I hired a designer who showed me ten sleek layouts. The one I chose had the least polish but the most sincerity. It felt human, not corporate. Visitors stayed longer and conversions improved. "If you have a brand, make sure your website aligns with it. This includes matching your brand colors, properly positioning your logo and making sure your business name is clear and easy to understand. People should immediately recognize your brand and know where they’ve landed when visiting your site." - Dafna Rabin, Wix Templates design team lead Create one of the best websites for your business by learning how to design a website that feels authentic, reflects your brand and truly connects with your audience. 04. Build for mobile first, not last Mobile devices accounted for over 60% of global website traffic . If your website isn’t easy to scroll, tap or load in under three seconds, you’re invisible. I learned this after realizing most of my real-estate investor traffic came during lunch breaks or commutes. Once I simplified layouts and increased my mobile website speed, my leads doubled without a single ad. This is a perfect opportunity to explore how to make a website mobile friendly and ensure it works seamlessly across devices. If your font looks too small or your call-to-action button is hard to tap, fix that before you worry about SEO. User comfort is SEO. Learn more: What is a mobile website? Best mobile website builders Best website builders for SEO Best mobile websites Mobile templates 05. Let AI help, but keep your voice AI tools , from ChatGPT to Wix’s own text and image generators, can save enormous time. Use them to brainstorm copy, create a logo or polish headlines. But always reread what they produce and inject your tone back in. I use AI as an assistant, not a ghostwriter. It’s great for speed, but connection comes from your humanity. Tell small stories: the moment you started your business, a mistake you learned from, a happy client. Those details make people stay. 06. Update often, even if it’s small Websites age quickly, like unwatered plants. A monthly website update refresh—new photo, new blog, updated hours—keeps search engines and visitors engaged. You don’t have to redesign. Just keep breathing life into it. Google notices. So do people. “Even small updates make a big difference. Fresh content shows visitors and search engines that your site is alive, and that your business is active and reliable.” - Sharon Hafuta, SEO blog editor at Wix 07. Measure feelings, not just clicks Website analytics are useful, but they don’t tell the whole story. The real metric of success is whether your website makes people feel they’ve found someone who understands them. I’ve built data dashboards and SEO experiments: they’re important. But the most powerful response I ever got came from a single line on my medical site, “You’re not just a number here.” That one sentence turned visitors into patients. Keep learning: your website grows as you do The best website building lessons don’t end once your site goes live. Every update, every new page, every user comment teaches you something about what works (and what doesn’t). The key is to treat your website as a living project, one that evolves with your business, your audience and your goals. Revisit your analytics regularly, test new layouts, refresh old copy and keep experimenting with tools like Wix's free AI website builder . The more you explore, the more confident and creative you’ll become. What to review Why it's important How often Quick win Website analytics Understand what pages perform best and where visitors drop off. Monthly Use heatmaps or Wix Analytics to spot improvement areas. Design layout Keeps your site modern and easy to navigate. Quarterly Test one new layout or section per quarter. Content & copy Ensures your message stays relevant and aligned with your goals. Monthly Update headlines or add a new blog post. SEO performance Helps your site stay visible and competitive in search results. Monthly Refresh meta titles and add trending keywords. Meet the author Pouyan Golshani, MD | Interventional Radiologist & Founder, GigHz and Guide.MD Pouyan combines over two decades of experience in medicine, materials and markets with a passion for clear, human-centered technology. He’s built and tested dozens of websites, from medical directories to tech startups, and continues to share practical, real-world lessons to help others create websites that communicate with clarity and purpose. Website building lessons FAQ What are the most important website building lessons for beginners? The top lessons include defining a clear purpose, choosing tools that prioritize content over code, building for mobile first and keeping your website authentic and updated. These foundations ensure your site grows with your goals. How do I start learning website building lessons without coding? Use an AI website builder or no-code website builder like Wix, which lets you design, publish and customize without technical skills. You’ll focus on storytelling, visuals and structure, the real building blocks of a great site. How often should I update my website? Because over 60% of all web traffic now comes from mobile devices. A mobile-friendly site improves user experience, boosts SEO features and keeps visitors engaged longer. What’s the biggest website building lesson after 20 years of experience? Simplicity wins. The most effective websites communicate clearly, use authentic visuals and evolve continuously with your business.
- 80+ Creative pet business name ideas
Your name idea deserves a home. Secure your domain now → Choosing the right name for your pet business gives pet owners a feel for how you treat their furry (or feathery) family members. A name that hints at trust fun or adventure can make people stop scrolling and pick up the phone. When you pick a pet business name, think about how it will look on leashes collars or paw-printed business cards—and make sure your business website and domain match, so clients can find you easily. Naming your pet business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. When naming a pet sitting business , aim for something fun and memorable that shows you care. Think cozy and friendly like 'Cozy Paws Collective' or adventurous like 'WanderPaws.' Playful twists work too, like 'Sit Happens' or 'TailTime Co.' Keep it simple, catchy, and full of personality. 80+ pet business name ideas to get you started Unique pet business names Catchy pet business name ideas Professional pet business names Location-based pet business names Modern pet business name ideas Timeless pet business ideas Clever pet business names Funny pet business name ideas Unique pet business names 1. Pawsome Adventures 2. Furry Friend Hotel 3. Pet Paradise Playhouse 4. Whisker Wonderland 5. Bark Bistro 6. Meowland 7. Tail Wag Tales 8. Feathered Fantasia 9. Finned Fiesta 10. Pawprint Pizzazz Read also: How to make a veterinary website Catchy pet business names 1. PetPulse 2. Waggle Wonders 3. Purrfection Pet Parties 4. Creature Comfort Catering 5. Snuggle Snacks 6. Fins 'n Feathers 7. Tail Spin Treats 8. BarkBlitz 9. Whisker Whirlwind 10. Hoof and Howl Happenings Found the perfect name for your business? Lock in your domain before someone else does. Your dog business name needs to capture all the joy of walks treats and wagging tails. Think paws tails or fetch – then twist them into something unforgettable. Go playful, like 'BarkHaus.' Or maybe something fancy yet fun, like 'Velvet Paw Society.' Professional pet business names 1. Elite Pet Elegance 2. Creature Craftsmen 3. Pet Prodigy 4. Posh Paws Professionals 5. Precision Pet Palates 6. Royal Reptile Services 7. Creature Connoisseur 8. Pro Pet Provisions 9. Exotic Edibles Events 10. Executive Exotics Location-based pet business names 1. [City/Neighborhood] Pet Pampering 2. [City/Region] Pet Elegance Events 3. [City] Pawsome Gatherings 4. [City/State] Tails & Traditions 5. [City/Neighborhood] Feathery Festivities 6. [City] Pet Oasis 7. [City/Region] Finned Fiestas 8. [City/State] Exotic Engagements 9. [City/Neighborhood] Pawfect Pleasures 10. [City] Pet Connections When naming your pet shop , focus on words that capture the variety and personality of your animals. Use fun, curious or nature-inspired themes like 'Whisker World' or 'Bark & Berry' to make your shop feel inviting. Combining familiar pet terms with unexpected twists can make your name stand out and spark interest from pet owners. Modern pet business name ideas 1. Urban Pet Play Experience 2. Posh Pet Parties 3. TechTails Pet Services 4. Trendy Tail Treats 5. Digital Den Delights 6. Edgy Exotic Events 7. Modern Menagerie Moments 8. Pet Innovation Co. 9. CyberSnuggle Services 10. Purrfectly Geeky Gatherings Timeless pet business names 1. Classic Creature Comforts 2. Time-Honored Tails 3. Heritage Pet Hospitality 4. Creature Classics Collective 5. Vintage Vibe Veterinary 6. Nostalgic Nuzzles 7. Traditional Tail Treats 8. Pet Legacy Services 9. Evergreen Exotics 10. Ageless Animal Affairs When naming your pet grooming business , first define the vibe you want: luxury, playful or approachable. Then pick words that capture that mood. For example, 'Velvet Coat Studio' suggests high-end, while 'Shear Magic' is fun. Mix descriptive terms with creativity. Clever pet business names 1. Pawty Perfection 2. Creature Charades 3. Snuggle Brainwaves 4. Pet Puzzle 5. Savvy Snack Solutions 6. Witty Whisker Networks 7. PetCrafty Creations 8. Tail Twist Treats 9. Snuggle Brainstorms 10. Creature Conundrum Funny pet business name ideas 1. PetComedy Central 2. Laughable Leashes 3. Paw-ty Chuckles 4. Chuckle Creature Cuisine 5. Hilarious Howls Happenings 6. Funny Fins Fiesta 7. Laugh Lines Pet Services 8. Whimsical Whisker Affairs 9. Grin and Grub (for small animals) 10. Paw-ty Buffoonery Found your perfect pet business name? Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Examples of pet business names Ruff Dayz Pet Care This dog walking business cleverly combines a fun play on words to convey its focus on caring for and walking your dog. Rocky’s Rescue Treats LLC. This all-natural dog treat business uses alliteration to make their business name catchy and memorable Learn how to make a pet website For a pet photography name , consider the feeling your photos create and the pets you capture. Use words that hint at emotion, personality or storytelling—like 'TailStory' for playful portraits or 'SoulPaw Studios' for intimate artistic shots. How to choose the right pet business name in 4 steps Choosing the perfect name for your pet business takes thoughtful consideration. Follow these tips to make an innovative but professional decision that reflects your brand and business. 01. Consider your target audience Understand your target clientele and tailor your name to appeal to their pet preferences. For example, if you're targeting pet owners of exotic animals, consider a name that reflects that niche. All of this should be included in your pet business plan . 02. Consider your brand identity The essence of your business’s philosophy and purpose should be conveyed in the name of your pet business. For example, are you a high-end luxury pet spa in a city or a more rustic doggy daycare on a farm? Additionally, incorporating your niche in your name would be a smart choice for branding purposes. 03. Be creative Embrace creativity to make your pet business name stand out. This might mean a lot of brainstorming, combining words and working with a business name generator to further inspire your small business name idea . 04. Test your name ideas Gather feedback from friends, colleagues and pet owners to refine and select the best name for your pet business. Consider what name appeals to them, what name doesn't and what options it leaves you to work with in terms of coming up with your name when starting your business . Remember these additional tips: Avoid generic names. Keep the name easy to pronounce and memorable Check name availability for trademarks and domain registration . Looking for more business name ideas? Coaching business name ideas Cleaning business name ideas Hotel name ideas Creative portfolio names Architecture business name ideas Catering business name ideas Sports business name ideas Finance business name ideas Print on demand business names Pet business names FAQ Why is choosing the right name so important for my pet business? Choosing the right name for your pet business is crucial because it serves as the first impression for potential clients. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how customers perceive your pet services. A memorable and relevant name can contribute to the success and growth of your pet business. Should I think about further expansion and scale when choosing my business name? Yes, it's advisable to consider future expansion and scalability when choosing your pet business name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my pet business name in the future? While it's possible to change your pet business name in the future, it's generally better to choose a name you can commit to for the long term. Changing a business name can be logistically challenging and may result in client confusion. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my own name for my pet business? Using your own name for your pet business is a personal choice. Some pet service providers opt for a personal touch, especially if their reputation is a significant selling point. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial. What are some good names for a pet shop? 1. Paws & Whiskers 2. Furry Friends Pet Shop 3. Happy Tails Pet Store 4. Pet Paradise 5. Critter Corner 6. Wet Noses & Wags 7. Animal Antics 8. Purr-fect Pets 9. The Pet Emporium 10. Best in Show Pet Store 11. Wagging Wonders 12. Pet Haven 13. Critter Craze 14. Fluffy Friends 15. All Creatures Great & Small What are some good names for a dog walking business? Wagging Walkers Paws in Motion Happy Hounds Walkers Leash Leaders Tails on Trails Pawsitive Strides Bark & Stroll Doggie Steps Fur-Ever Walks Wag & Wander Rover's Rambles Puppy Parade Tails & Trails Happy Feet Walkers Best Paw Forward
- How to sell vintage clothing online: a complete guide
A combination of eCommerce growth and changing attitudes has opened the door for entrepreneurs that want to sell vintage, but don’t have the budget for brick-and-mortar business ideas . With an eCommerce website, vintage sellers can launch and grow an online business quickly and on a relatively lean budget. For those who already sell vintage in a physical store, an online presence opens up a whole new world of customers. While some shoppers buy vintage as a style statement, others have turned to vintage one of the best eCommerce business ideas , as an alternative to fast fashion, and an easy way to reduce their carbon footprint. According to an industry report from thredUP , an online marketplace for secondhand clothing, the resale economy is estimated to grow 11 times faster than the broader retail clothing industry by 2025. This radical change in shopper behavior is making waves in the fashion industry, causing manufacturers and retailers to rethink their outdated practices. Whether you’re starting a business from scratch, or you already have a brick-and-mortar store, this complete guide will show you how to sell vintage clothing online, how to make money as a reseller and how to make the website to bring it to life. How to sell vintage clothing online Research vintage clothing business ideas Choose your business niche Build your brand Fund your vintage clothing business Source your vintage clothing Store and manage your inventory Set your pricing Photograph your vintage stock Build your vintage online store Set up your shipping and packaging Market your vintage store 01. Research vintage clothing business ideas Before beginning your eCommerce journey and exploring how to start a clothing business , take some time to research vintage clothing, brainstorm clothing business ideas and clarify your vision for your ideal online vintage store. Decide what you’re going to sell, why you want to sell it, and create a plan for your vintage business. What is vintage? The words “vintage,” “antique” and “retro” are often used interchangeably, but there is a distinct difference. Let’s get some definitions out of the way: What is “vintage” clothing? Vintage” clothing is any garment between 20 and 100 years old. What is “antique” clothing? “Antique” clothing is any garment over 100 years old. These pieces are usually quite rare, delicate and may need specialist care and attention. What is “retro” clothing? Retro clothing is clothing produced today, or in the past 20 years, that consciously imitates vintage style. Why do people buy vintage? In this world of fast fashion, ubiquitous clothing trends and social media channels saturated with identikit shopping hauls, an increasing number of people are searching for ways to stand out from the crowd. Clothing is the ultimate way to express your personality without saying a word and, while it’s fun to experiment with fashion and embrace trends, many strive to be different. Vintage clothing is just that. It’s original, unique, and more often than not, it’s high quality and was made to last. Some pieces are in high demand because they represent a pivotal time in history: the mod miniskirts of the swinging ‘60s, the suede fringed jackets and psychedelic maxi dresses of the free-loving ‘70s, the flannel shirts and band tees of the ‘90s grunge era. There’s also an element of romance and intrigue in buying a vintage piece of clothing. It has a past and a story. Who was the person who originally wore the garment, and what was their life like? Aside from looking good, vintage appeals to shoppers who are looking to make more sustainable choices. We’ve come to understand the environmental impact of the fashion industry and are beginning to embrace sustainable alternatives, just as we’ve done with renewable energy, electric cars, and reusable coffee cups. Wearing vintage saves old clothing from the landfill, where many garments—particularly man-made fabrics—don’t break down. Learn more: eCommerce website examples 02. Choose your business niche You don’t need to choose a highly defined niche to be successful at selling vintage. You can sell a mix of styles from a range of decades and find a wide audience However, if you’re particularly passionate about a specific clothing style or era, consider taking a more focused approach with the following niches: A specific decade: If you have a passion and interest for a particular decade—the over-the-top glamour of the 1980s or the relaxed boho styles of the 1970s, for example—why not refine your focus. Use your knowledge to source great pieces and position yourself as a go-to online store for decade-specific clothing. Party dresses and occasion wear: If you’re drawn toward sequins, velvet or great tailoring, and you have little interest in casual clothing, consider specializing in the more glamorous side of vintage wear. You could even offer personalized online styling services for shoppers looking for style guidance ahead of a big event. Designer vintage with clothing rental options: Designer vintage clothing can often rise in value as it ages, making it a particularly lucrative business, providing you can source a regular supply of pieces. Your target audience will have a bigger budget, but you’ll also need to invest a lot of money to build up your inventory. Get more return on your investment by offering a clothing rental service, making designer vintage more accessible to all. Trend-led vintage: Fashion designs on today’s catwalks are frequently based on designs from decades gone by. Pay attention to the trends popping up at fashion shows, in the streets, and on social media, and source to meet that demand. Reworked and up cycled vintage clothing: Sellers in this niche frequently save vintage clothing and scraps from landfill. If you’re handy with a sewing machine and have creative ideas that’ll give tired vintage clothing a new lease on life, then this niche is for you. Casual and sportswear: The demand for casual clothing and sportswear is a trend that will endure, with many millennials now choosing vintage options over contemporary brands. Meet that need by sourcing fleeces, branded sweaters, t-shirts and jeans from vintage wholesalers around the world. Vintage by the kilo: Appeal to budget conscious shoppers by selling vintage clothing by weight rather than individual pricing. This way you’ll turn over low-cost stock quickly and your shoppers will get a bargain. Vintage bridal wear: Brides looking for a unique alternative to traditional wedding dresses will often seek out vintage styles. If you can handle the pressure of working in the wedding industry, then this might be the avenue for you. Being an excellent seamstress—or working with one—will give you an edge in this niche. Vintage jewelry and accessories: Selling accessories alongside clothing can be a great additional income stream for any vintage seller. Some sellers decide to focus solely on accessories, sourcing anything from handbags and shoes to Rolex watches and fine jewelry. Whichever accessories niche you choose, having in-depth knowledge within the field can give you a competitive edge. Dead stock vintage: On your sourcing journey, you might come across vintage garments—sometimes in bulk—that have never been worn and still have their original tags. Commonly known as dead stock, this is an appealing option for shoppers who want sustainable fashion options that haven’t been pre-worn. By the Moon Vintage , a Wix merchant, found its niche selling “premium romantic vintage.” Shoppers instantly get a feel for the store’s aesthetic from the font, the soft color palette of the home page, and of course the images—there are lots of natural fabrics, frills, lace and broderie anglaise shot in a beautiful warm light. In the blink of an eye, small details like these communicate exactly what we can expect from this store. 03. Build your clothing brand Once you’ve figured out the type of vintage you’re going to sell, you’ll need to find your target audience. Are they on Facebook, Instagram or TikTok? Start building your social presence and dedicate time to engage with a local and international community of vintage sellers and buyers. You could position yourself as a vintage expert, you could share insights into your personal collection, or share old-fashioned images that fit your vintage aesthetic. Once you’ve built up a following, use polls or Q&As to do some market research, offering a store gift voucher or discount for those who participate. Take some time to develop a brand ethos, clothing brand name and mission statement while starting your business . This can help guide your business in so many ways, from how you source stock to how you communicate with your customers. Why are you selling vintage clothing or accessories? Do you simply love the styles of a particular period? Do you hope to inspire others to embrace secondhand clothing? Or maybe you’re doing it purely for sustainability reasons. Why should shoppers choose your store? Think about your position in the market and what you want shoppers to gain from visiting your site and shopping with you. Example: “My mission is to stop clothing going into landfill, so I upcycle vintage clothing, and transform them into cool and wearable pieces using sustainable dyes and creative sewing skills.” “My mission is to bring you the best of vintage fashion from the 1980s— a time when no shoulder pad was too big, no color too bright, nor pattern too outrageous.” Henny Penny Vintage doesn’t shy away when it comes to its brand ethos, proudly declaring, “We're giving fast fashion the middle finger!” on its homepage. This stance, combined with great product images shot in nature, cements its purpose as a store promoting sustainable fashion choices that are kinder to the environment. 04. Fund your vintage clothing business It’s entirely possible to start selling vintage on a very small budget. You can start by selling vintage clothing from your own wardrobe or someone else’s, reselling thrifted garments, or selling goods from a wholesale supplier with a low minimum order quantity. Having ready access to cash is preferable, so you’ll be able to source stock in bulk or buy a vintage bargain if one suddenly crosses your path. You’ll also need to set aside money for eCommerce business basics, like your online store, domain name, packaging, and any business licenses needed in your region. You can always bootstrap your business as it grows, reinvesting your money where it's needed as you make more sales, like buying more stock or renting a bigger studio space. If your savings aren’t enough for your business ambitions, look into getting a small business loan or acquiring an investor as a way to raise money for your business. Looking for a low cost investment clothing business option? Consider clothing dropshipping. 05. Source vintage clothing Sourcing vintage clothing is often shrouded in secrecy and something that successful vintage sellers keep firmly to themselves. Many sellers build relationships with suppliers in the hopes of getting first dibs when it comes to choosing stock. This tight-lipped tactic is understandable given the rapid growth in eCommerce, online marketplaces and resale shopping apps, and the fact we’re all so interconnected. Vintage sellers from around the world are also potentially your competition. While we can’t tell you exactly where to find the best vintage clothing in the world, we can give you a few pointers for sourcing it. Experiment with different sourcing methods and find out what’s best for your business. Here are some of the paths you can take: Thrift stores Thrifting is a practice that requires tons of patience. It also helps to have a good eye for vintage materials, styles, and labels, especially when searching through large volumes of clothing. While sourcing this way can be time-consuming, thrifting has plenty of benefits too: Low cost sourcing method Fast and easy way to build your inventory Hands-on approach (you can touch materials and check for damage) Finding items with high resale value Top tip: Do your research. Study vintage fashion trends and familiarize yourself with vintage brands and styles, so you’ll be able to distinguish vintage brands from contemporary or retro ones. Use online marketplaces like eBay, Wix eCommerce happens to have a native integration , or Etsy to familiarize yourself with vintage brand names. In the absence of a clearly identifiable vintage label, the material and cut can tell you so much. There are plenty of vintage fashion resources and forums online, too, if you need to delve a little deeper. Vintage wholesalers Many vintage sellers turn to wholesalers as a reliable way to source inventory, especially in large quantities. Vintage wholesalers have warehouses of vintage stock that have been processed, sorted and quality checked, so they’re ready for picking, packing and shipping. Here are some of the benefits of using a wholesale supplier: Access to wholesale pricing Access to a wide range of high quality vintage Source a large amount of stock quickly Great for businesses with a high stock turnover Opportunity to build beneficial business relationships A quick Google search for “vintage wholesalers” brings up almost 8 million search results. While it’s tempting to click on the first result on the first page and consider it a job well done, it’s best to dedicate some time to researching exactly what’s out there. What to look for in a vintage wholesaler: Positive reviews. What are other sellers saying about them? The option to buy in-person or via video handpick. Some wholesalers only sell bulk bales or choose garments on your behalf. A-grade stock. Do they sell other grades that may show signs of wear and damage? Premium branded clothing . Do they sell labels? Low minimum order quantity (MOQ). What’s the minimum threshold you’re required to spend? Product categories. Are you required to purchase from multiple categories? Location. How long will the shipment take, and will you have to incur customs charges importing stock? To retain full control over the quality and standard of your inventory, you’ll want to choose a vintage wholesaler with quality, A-grade stock that allows you to handpick garments—in person or over video call— to fit your store’s aesthetic. Buying bulk bales is more suited to stores selling by the pound or if you’re upcycling vintage garments in need of repair. Before booking a buying appointment, ask for their MOQ and see if it’s in line with your budget. Wholesalers have to ensure that their time spent with you isn’t time wasted, but many are happy to offer low MOQs to help startups get up and running. Be sure to check out their Ts and C’s too. Some wholesalers require you to commit to purchasing from multiple product categories, which might not suit your business model, for example, if you only specialize in party wear. Finally, it’s easy to overspend, especially if you visit a warehouse or buy through a video call and you keep finding garments you love, so set a budget and don’t get carried away. These are just some key considerations you’ll need to take into account, but ultimately your business model or niche will guide your choice of wholesaler. Top tip: Be aware of additional costs if your chosen wholesaler is overseas. Shipments crossing international borders can incur customs charges and taxes, which can vastly increase the cost of your shipment and impact your bottom line. eBay Sourcing via eBay is similar to thrifting—only virtually and potentially much more expensive. It requires time and patience, but once you understand how to use eBay well, you can make some amazing finds. Here are some reasons why eBay is a great place to find vintage. You can: Search and source very specific items Create alerts for specific items or brands Find vintage bargains Find rare or designer pieces Make offers or choose to bid via auction Reach out to the seller for more information or background story Once you’ve created an eBay account you can save items, make bids and create email alerts for product searches. eBay is a great resource for vintage sellers with a niche offering as you can use filters and keywords to narrow down your search by clothing style, decade or designer. Be prepared to scroll—a lot. Some people are unaware of the demand for the items they’re selling and might not include a brand name or era, so you’ll often need to scroll through product listings with a (metaphorical) fine toothed comb. But, you’ll be rewarded with vintage bargains. Top tip: If an auction is due to end late at night when you’re tucked up in bed, you have two options: 1. Set an alarm and get up to outbid the competition or 2. If you’re currently the winning bidder, add another bid entering the maximum you’re prepared to bid. That way, if bidding continues as you sleep, other bidders will be automatically outbid until it reaches your maximum bid. Additional ways to source vintage clothing: Estate sales In the U.S., estate sales are a popular way to source vintage clothing, jewelry or accessories. Some estates can be a veritable goldmine of vintage and draw visitors from far and wide. Be prepared to haggle if there’s something you really love. To learn about forthcoming estate sales in your areas, find estate sale auction houses that allow you to subscribe to their website for notifications. Auctions Auctions can be a great place to source rare or designer vintage items. Search online for auction houses running vintage clothing auctions and sign up for alerts. It’s worth noting that on top of your winning bid price you‘ll also have to pay a buyer’s fee and VAT so be sure to factor that into your budget. Flea markets Flea markets are an exciting place for vintage and antique fans and a prime place to source a vintage bargain. Some markets are famously large, with thousands of vendors. Vintage sellers with bigger budgets will often travel cross county and even overseas to visit these famous fleas. If this treasure hunt-like approach appeals to you, do the math to see if you can still make a profit once you factor in the cost of your buying trip. Collectors or family members Once you’ve built up a reputation as a vintage seller, you’ll find that people will approach you if they have vintage items to sell. They could be private collectors, someone in charge of handling an estate, or friends and family clearing out their wardrobes. Some sellers advertise that they buy or consign vintage items from the public. You could buy an item upfront and resell at a higher price point or consign an item, so that you only pay the item’s owner if the product sells. 06. Store and manage your inventory Vintage clothing needs to be handled with care. While some vintage items are delicate by their very nature, others become more delicate with age. To sell vintage clothes at their best, you should endeavor to clean and repair each item, so it’s free from smells, stains, visible damage and ready to wear. Here are some tips for cleaning vintage clothing: Check the care label. This should give you guidance on the best way to launder your clothes. If in doubt, take the fabric type into consideration and make an educated guess. Obey the rules. If something says dry-clean only or hand wash only, it’s best to do just that. Many vintage sellers have rendered something unsellable by trying to cut corners. Handwashing is your friend . Use soap flakes or a gentle detergent to wash the garment and rinse well. Research fabrics and cleaning methods. YouTube and Google are great resources if you’re prepared to tackle stains or age-related discoloration yourself. Use your bath. Baths are a great way to soak a large stained garment and give it the space it needs. Don’t be alarmed if the bathwater turns gray or black with dirt. It happens. Invest in a steamer. Steamers are a quick and easy wash to freshen up a delicate garment and remove wrinkles. Inspect each item thoroughly. Hold it up to the light and look for rips or moth holes—anything that might diminish its value. Check seams, zips, hemlines and buttons to find anything in need of repair. Use a specialist service. If the garment is particularly delicate or antique, consider getting it specially dry-cleaned. If it requires repairs, find a good tailor who you can work with regularly. Remember to incorporate these costs into the item’s retail price. Practice your sewing skills. Ideally, you don’t want to outsource every small repair. Buy a sewing kit or sewing machine and learn to master the basics. Tips for inventory management and clothing storage As you build your inventory, your house, garage, or studio space can quickly start to feel chaotic. Managing inventory is vital to staying organized as your vintage business grows. Use a spreadsheet to keep track of your stock and unit costs Record and label the size, material, brand name and measurements for each garment Manage inventory using your website’s dashboard tool Sort products on your website by categories and collections Make space for your stock and invest in storage if needed Store garments in a temperature controlled environment, away from direct sunlight, to protect clothes from damage Separate clothing by category and arrange by size or color for easy identification Hang garments using padded hangers to avoid damage, rusting or tears Use well labelled shelving or clear damp-proof containers for foldable items Use acid free tissue paper to protect delicate garments like beaded or sequined clothing 07. Set your pricing In a traditional retail model you would carry out a break even analysis taking all of your costs into account and use it to price your products. But when it comes to vintage many factors can influence the final cost. Before you set your prices, think of your target audience, their demographics, and what they’re willing to pay. Other factors to take into account include the garment’s rarity, age, brand name and current market value. Some vintage items are incredibly sought after, so it pays to use Google and other online marketplaces to research the going rate for pieces like yours. Whether your online store appeals to budget-conscious millennials or affluent forty somethings, you’ll build up a loyal following of regular shoppers if you can keep your garments within a consistent price range. 08. Photograph your vintage stock Regular online shoppers know that product photography can make or break their purchase decision. We need closeups, we want to know how something moves, and when it comes to clothing, ideally we want to see what it looks like on a real human being. Even if you only shoot flatlays or on a mannequin, you’ll win a browser’s trust by sharing detailed images so they know exactly what to expect from that old and preworn garment. Great photography can set you apart as a vintage seller, especially on social media where it’s all about aesthetics. You can take a creative approach, experimenting with colorful backgrounds and interesting locations or keep it clean and simple. Do what fits your store’s ethos. Photography can often be one of the most time-consuming parts of being a vintage seller—you need to style clothing, take garments on and off, find good lighting, nail the right poses, get multiple shots of different angles, edit and resize—so you have to embrace the process or hire someone who’ll do it for you. What you need to get started: Smartphone with high-resolution camera Or a DSLR camera Tripod Bluetooth remote control camera shutter Simple lighting kit Seamless photo studio backdrop Photo-editing app Top tips for photographing vintage clothing Decide on your photography’s look and feel: Are you going to shoot on a model, a mannequin or on a hanger? Will you use a plain backdrop, your back garden or a special location like a busy street or vibrant mural. Do you want serious fashion imagery that emulates brands like Zara or H&M, or do you want to use fun and quirky photography? Great photography doesn’t have to be complicated. It’s all about the product. Plan your photoshoots: Pick the items you want to shoot and set aside the clothes and accessories you’ll need to complete each look. If shooting on location, you’ll have to be more prepared than if shooting at home or in your studio. It’s always best to shoot in batches—that way you can get a large amount of inventory done at once. Ahead of shoot day, ensure your items are clean, steamed and ready to go. If using a model or outsourcing photography, you’ll need to be comfortable creating briefs and giving directions, so everyone else has a clear picture of what you want. No budget, no problem: You can still take great photos—and film quality videos—as long as you have a smartphone that shoots in high resolution. If you’re shooting alone, selfie mode and a self-timer will be your best friend. If you can’t afford a tripod, get creative and find things to balance your phone on. (Masking tape it to the wall if you must.) And if you don’t have a lighting kit, shoot outside in daylight and use nature as your backdrop. Set up your studio: Whether you’re shooting in a large studio or a small corner of your bedroom, set up a space for your photoshoot. Position your tripod, use studio lighting if natural lighting isn’t available, get your background on point and line up the items to be photographed. Use apps and gadgets: If shooting on a DSLR camera, you can probably install an app that connects your phone to your camera. This is a great way to control the camera shutter if shooting alone. You can also use these apps to view images without having to look at the camera and instantly sync the ones you like to your phone memory. Use editing apps to crop and filter images, but, go easy. As tempting as it can be to turn up that warmth or highlight filter, you still want to accurately represent the product for sale. If you plan to shoot solo, use a remote-controlled camera shutter to make the process easier. This handy gadget syncs to your phone or camera shutter via Bluetooth and fits nicely in the palm of your hand, so it won’t ruin your shots. Use video to show movement: Is that leather jacket shiny or matte? Does that skirt swish or stay rigid? Your photography might grab a browser’s attention, but showing how a garment moves on a real person, can help seal the deal. Get those angles: What does the front, back, arm and collar of that jacket look like? Shoppers want to see every angle, so they can envision how it’ll be on them. Show the flaws: The majority of people buying vintage expect to see signs of wear. In order to become a trusted seller, be open about these imperfections. If there’s a stain that just won’t come out, a broken button, or a small pull in a wool jumper, take a photo so buyers know what to expect. Shoot the label: Vintage shoppers love a good label with the brand's logo and place of manufacture on it. It might even seal the deal on that sale. Sharing labels can also help when it comes to knowledge sharing in the vintage community. 09. Build your vintage online store Here comes the fun part: building an online store that represents the vintage vibe you want to portray. To make life easier, choose an all-in-one platform like Wix eCommerce that comes equipped with all the tools and features you need to start, run and grow a successful business. Design your storefront Just as you’d choose a style to set the tone when decorating a brick-and-mortar store, you should do the same with your online store. Consider your target audience and what they’ll want to see and experience as they shop. Will they enjoy colorful pages and quirky fonts, or calming neutral tones and clean lines? What will best showcase your store’s personality and products, and give users the best browsing experience? Choose a designer-made fashion and clothing template to suit your style, customize it to make it your own and optimize for mobile shoppers. Feeling creative? Build your own store from scratch without a template. Or if you’d rather leave things to a professional, hire a designer to build one for you. Use a resource like Wix Marketplace to connect you with a Partner. You can even use a logo maker to build a logo in minutes. Even better, use an industry-specific one—in this case, a clothing logo maker —to give you inspiration and create the logo that represents your brand. Choose a business name Naming your business is a big deal. This is the name you’ll see everywhere—on your logo, packaging, website domain, social. It’s the name you’ll say and hear people say time and time again, so ideally you’ll want to choose a name you’re proud of. Some people have a name for their business before they've even formed a solid idea, but if that's not you there are plenty of ways to find a great name. Research people, song lyrics and pop culture from decades gone by to inspire you, have a brainstorming session with friends and family, or use the Wix business name generator . Before making the final decision, check if the domain name is available—Wix allows you to register a domain name with a Premium plan—and search on Google and social media to assess the uniqueness of your chosen name. Build your inventory Use your site editor to create product pages for each clothing category and add filter options, so shoppers can easily narrow down their search. Add products to your online store via your dashboard. You can do this one by one or use a Wix CSV template to import multiple products at once. Use detailed descriptions and at least 3-5 clear images, organize products by collection, and track your inventory as it’s likely you’ll only have one of each product. You can use the Wix Owner app to quickly upload product images from your phone or import photos via Google, Facebook, Instagram, and many more options. Tell your story Build a connection with your followers with an “About Me” or “About Us” page that tells the story of your business and how it came to be. Share information on the styles you sell and why you’re so passionate about vintage. Write product descriptions You don’t need to channel Shakespeare to write a great product description. While a bit of personality is good, the main thing is to provide as much detail as possible to reduce the chance of returns or unnecessary customer queries: Describe the garment in terms of color, style, decade, and material Include measurements and sizing details (vintage sizing is smaller than modern sizing, so adding bust, waist and hip measurements in centimeters or inches will give online buyers a more accurate size guide) Research the brand or label and mention why it’s desirable Consider rating the quality and condition of your garment Add care details and instructions Mention any damage or age related flaws Consider SEO keywords that will boost organic traffic Create an FAQ page Preempt customer queries by adding an FAQ page to your online store. Provide answers to common questions people have when buying vintage and secondhand clothing. Due to the sizing differences between vintage and modern clothing, you might also want to provide a sizing guide to help shoppers take their measurements. Create your shipping and return policy Will you accept returns and if so, what are the criteria? How will you deal with unhappy customers? Will you ship overseas? Look at other similar vintage sellers to see how they operate and weigh up what’s best for your business. Shoppers can be put off by stores who don't accept returns. However, if you decide to have one, you need to ensure it won’t have a negative impact on your profits, especially when starting out. Learn how to write your eCommerce return policy for your online store. Create a member’s area Build up your customer base and reward loyalty using an app like Wix Members Area . Make it enticing to become a store member by offering exclusive access to new collections and special discounts. Connect to a payment provider Start getting paid for all your hard work. Accept multiple payment methods from leading debit/credit card brands and online payment providers. If you’re selling high value items, add buy now pay later options to help shoppers spread the cost and make affordable payments over time. Go global The world is your oyster. If you plan to ship internationally, translate your store into other languages using an app like Wix Multilingual and add and set up a currency converter so that your customers around the world can view prices in their local currencies. Research international shipping costs and provide various options for overseas shoppers. Add an additional sales channel Boost your sales by up to 21 percent by adding another marketplace that’s popular among vintage shoppers, like Etsy or eBay. Additional marketplace sales helps you reach a wider audience of shoppers who might not have found you organically. Learn more: How to sell on eBay Go live Is it time for the big reveal? Create excitement with a “Coming Soon” landing page and tease followers on social with glimpses of your stock and new online store. Once you go live and start selling, be consistent with adding new stock—be it daily, weekly or monthly, so loyal shoppers will always have a reason to come back to your store. 10. Set up your shipping and packaging Once you sell a garment, you’ll need to package and ship it to your customer. Vintage shoppers, especially those who’ve chosen vintage for sustainable reasons, will be conscious of packaging waste, so keep packaging minimal and look for compostable or recyclable options. Why not go the extra mile and offer carbon offsets on each purchase? Shipping costs can often be a barrier to closing a sale. Offering free shipping is a great way to encourage sales. It can also increase your average order value (AOV) as shoppers are likely to spend more to reach a free shipping quota. In fact, Wix stores that offer free shipping have an 18% higher AOV. Understandably, free shipping isn't always an option for startup businesses on tight budgets. You can get around this by incorporating your shipping costs into your final product price, offering local pick up, or finding the best shipping provider to keep costs as low as possible. 11. Market your vintage store Once your online store is live, you just need shoppers to find it. Use the following tools to tell the world about your vintage business: SEO: Boost your store’s organic traffic and improve your search engine ranking by optimizing your website for SEO. Think of the keywords and search terms potential shoppers will be looking for and build your content around that. Social media: Connect your online store to your social media channels and post regularly. Devote your time and effort to the channels used by your audience. Try out each channel's various features, like Reels, IGTV and don’t be afraid to jump on a TikTok video trend. If you create something that’s a hit, you could reach hundreds of thousands of potential shoppers in a matter of minutes. Seek out potential influencers or vintage wearers you could collaborate with. If you have a Facebook Business Page you can add your store catalog and, once you get approved for shopping, sell products directly through your Facebook and Instagram. Email marketing: Use your online store’s integrated email marketing tools to boost traffic and increase sales. With the right email marketing tools, you'll be able to send out regular marketing campaigns and set up automations to thank customers or give them a nudge if they abandon their cart. Follow up with customers post purchase to see if they have any feedback. Live chat: Convert more sales by installing a live chat feature that helps you instantly respond to customer queries. Wix stores that offer live chat have 8-12 times higher revenue. Reward customer loyalty: Reward loyal shoppers and keep them coming back by sending discount codes to subscribers, running limited time flash sales and integrating with third party customer loyalty apps like Smile that allow members to accrue points. Learn more: How to sell furniture online Now that you know how to start an online store that sells vintage garments, build an online store with a fashion-focused template.
- Ecommerce website security: what is it and how to protect your site
Turn your ideas into sales and start selling with Wix eCommerce → If you’re like most merchants who start an online store , you’re probably not questioning the security of your eCommerce website—until it actually becomes a problem. But the truth is, every business big and small is vulnerable to security threats. Small online businesses are especially attractive targets to cybercriminals because they often lack the infrastructure to combat attacks. To help you avoid becoming another statistic, we’ll discuss top ways to protect your eCommerce website from attackers who lurk in the darkest corners of the internet. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. What is eCommerce website security? Ecommerce website security involves shielding your site from cybercriminals who may try to steal your website content, data, or your customers’ personal data for their own use. Cyber attacks can take on various forms and are becoming increasingly sophisticated. It's common for people to build an eCommerce website without taking that into account. That’s why it’s paramount to use the right website builder and follow the right security measures from the get-go. The disastrous effects of poor eCommerce site security The average cost of a data breach is $4.2 million , according to IBM, with the global cost of cybercrime peaking at $6 trillion last year alone. This takes into account lost sales, customer turnover, and website downtime caused by data breaches. It’s worth noting that a cyberattack can also have a detrimental effect on your SEO performance by changing the content that search engines see. For example, hackers can stuff your website with irrelevant keywords and load your site with links. Hacked pages that have been injected with HTML , PHP and Javascript redirects can potentially get you blacklisted on Google—severely stunting your organic growth. Customers who are exposed to any security issues may additionally air their grievances on review sites, damaging your brand’s reputation. Needless to say that it’s essential to have a clear grasp on your site’s vulnerabilities. Hackers may hone in on your eCommerce site for a variety of reasons: To redirect your website visitors to another commercial site To hurt and take over your organic rankings (i.e., SEO spam) To steal your customers' information such as credit card details To install malware on your visitors' devices To hurt your brand’s reputation by vandalizing your website with offensive, political, or other content that serves the hacker's agenda To hijack cookies and Session IDs to gain access to restricted areas To insert malicious code that allows the attacker to control your website remotely (e.g., backdoors) To use your website to send spam emails To launch a distributed denial of service (DDoS) attack Is my Wix website secure? Yes and we explain how. Top security threats to your eCommerce website Let’s take a deeper look at the cybersecurity risk that eCommerce sites face. Search query language (SQL) injections One of the most common attacks is known as SQL injection. This is where a hacker inserts malicious code into an input field on a webpage to gain access to the underlying database. Once inside, they can extract sensitive data including customer credit card details, passwords and other sensitive information. Distributed denial of service (DDoS) attacks A DDoS attack occurs when a hacker attempts to overload a server with traffic. The goal is to take your website offline or otherwise interrupt your website’s functionality. To do this, a bot sends large volumes of fake traffic to a website to try to overload the server and cause a site crash. This is obviously very damaging for an online store since it prevents customers from browsing, viewing or purchasing from your website. Ransomware Ransomware is a type of malware (e.g., malicious software designed to cause damage) which encrypts a website's files. Once encrypted, the initiator of the attack demands a ransom from the website owner to decrypt them. Until the ransom is paid, the website or system is unusable. Ransomware attacks can be costly and time-consuming to fix because they involve paying the hacker the “ransom” to restore your data. Cross-site scripting (XSS) Cross-site scripting involves injecting malicious javascript code into a trusted site, like your online store. When an unsuspecting customer visits your page, the attacker uses XSS to send a malicious script. This script will allow the attacker to view your customer’s cookies, credentials (with which they could steal bank information or credit card data), or rewrite an HTML page. Credential reuse When a hacker uses stolen credentials (usually from another website) to gain access to your website, it is known as credential reuse. This type of attack exploits the tendency for people to reuse the same password on multiple websites and online services. An attacker may obtain a user’s credentials in a few different ways (e.g., phishing, data breaches, credential stuffing bots, password spraying, etc.). Once hackers have the user’s login information, they can use it to log into other popular websites and thus do more damage. Ecommerce payment fraud There are several ways attackers initiate eCommerce payment fraud. In one instance, the fraudster may use illegally obtained credit card numbers to make a purchase on your site. In another instance, the fraudster may take over a customer’s account by purchasing stolen passwords, implementing phishing schemes, or using other unscrupulous means. Once in the account, the hacker may change account details and purchase products from the user's online shopping cart . To mitigate these threats, it’s important to take steps to keep your website and your customers’ data as safe as possible. Ecommerce website security checklist: 7 steps to protect your business Maintaining good website security for your eCommerce business is an ongoing process—one that involves working closely with your website builder. Here are seven steps you can take to secure your online store. 01. Choose your eCommerce platform wisely Your website builder is your number one ally when it comes to website security. Not only do the best eCommerce solutions offer a solid infrastructure but they’re also backed by dedicated security experts. For example, Wix eCommerce offers enterprise-grade security—fully managed for you 24/7. During the development process, our team incorporates procedures like threat modelling, code review, and penetration tests all aimed at preventing cyber attacks. Any Wix app partners undergo ongoing security assessments. And Wix itself achieves the highest level of privacy and security compliance, allowing you to accept secure online payments and maintain a highly-vetted network of vendors. Wix is equipped to squash any threats that arise ASAP. This is made possible through Wix’s Security Operations Center, machine learning, and other programs that are designed to detect vulnerabilities early on. In addition to this, Wix has a dedicated Incident Response team that’s specially trained to respond to cyber threats and ensure that your business remains up and running through any situation. Through careful selection of your eCommerce platform, you can inherit a solution that’s built with security in mind. All this and the eCommerce website cost is affordable, too. 02. Use HTTPS Secure Sockets Layer (SSL) is a type of encryption that helps to protect data as it's transmitted over the internet. In other words, when a user enters his or her payment information into your checkout page (as an example), an SSL-certified site will encrypt the data as it’s being passed between browsers, making it more difficult for hackers to intercept information. Websites that are SSL-certified are displayed as “https” in the URL. This signals to your buyers that the information they enter onto your website is being processed securely. All Wix sites are served over HTTPS by default, giving you and your customers peace of mind. 03. Promote strong passwords It’s not uncommon for site visitors to reuse usernames and passwords, or to simply get lazy with their passwords. If you offer loyalty programs or subscriptions that require members to create an account on your site, make sure to stress the importance of a strong password. Require customers to create complex passwords. Provide examples and specific criteria for a strong password (e.g., require a mix of letters, numbers, and symbols—and discourage easy-to-guess words like "password"). Within your own team, make sure to create unique, complex passwords for any accounts connected to your online store. This includes your hosting account, domain registrar, and payment processors. Turn on 2-step verification from your Wix account for optimal security. 04. Do not hoard user data While it may be tempting to collect information on your users just in case you might need it, you should only collect data that’s needed to complete a transaction. This reduces the amount of sensitive data that you have on hand in the event of a security breach. Moreover, you should never store a customer’s credit card data on your servers, with the exception of recurring payments. Storing credit card numbers is a big liability and there is a lot of red tape to be aware of, as detailed by the Payment Card Industry Data Security Standard. Note: all Wix sites are compliant with the highest PCI standards (PCI DSS Level 1) by default. 05. Closely control admin rights As your business grows, your team will inevitably grow as well. As more and more people get involved on your site, award admin rights to your account sparingly. Avoid giving admin access to team members who may not really need it lest you leave your site more vulnerable to attacks. Consider writing a security policy for site admins to follow. This should outline things like how to create a strong username, how to choose a strong password, and how to detect phishing attempts. Cybercriminals are getting more sophisticated every day, exploiting any vulnerability they can find, including human anxiety. In 2020, Microsoft reported that cybercriminals were using COVID-19-themed phishing to trick people into giving up their personal information and credentials. Guard your team against these types of attacks via thorough, regular training. 06. Create website backups If a security breach occurs, you’ll want to make sure that your site is backed up so that you can restore all of your data and site settings in their pure, untainted forms. Many website builders like Wix eCommerce will automatically create backups of your site. If you’re not sure whether your site is backed up, check with your website builder or site developer. 07. Practice good plugin hygiene As a best practice, we recommend regularly auditing your third-party apps and plugins. Check that you’re still using them and trust them with your store’s data. Do not let plugins stack up unnecessarily, and limit the number of parties that can access your site’s and customers’ data. Learn more: eCommerce website examples Create a secure website with Wix eCommerce With eCommerce sales growing rapidly, it's no surprise that cybercriminals are increasingly targeting online stores. Be proactive and take these simple steps to secure your site. And don’t forget—once you lose your customers' trust, it can be difficult to get it back. A recent study by Economist magazine estimates that a company loses 30% of its value when it loses customer trust. Conversely, an increase in trust leads to an increase in value. If you're looking for a platform where you can create a secure eCommerce website, look no further than Wix eCommerce . Get all the tools and security you need to start selling today. Build your site safely with a secure website template or a website designer you can trust. Ecommerce website security FAQ What are the major security threats in eCommerce? Common threats include hacking, malware and phishing attacks. Cybercriminals often target payment information, customer data and weak login systems. Staying vigilant and updating security measures regularly is key. How to know if an eCommerce site is secure? Check for HTTPS in the web address, a padlock icon in the browser and trust seals. Secure sites also have clear privacy policies and reliable payment gateways. How can I protect my eCommerce website from cyber attacks? Use strong passwords, enable two-factor authentication, keep software updated and implement SSL encryption. Regular backups and monitoring for suspicious activity also help safeguard your site. What is a firewall in eCommerce? A firewall is a security system that monitors and controls incoming and outgoing network traffic. It helps block unauthorized access, malware and other online threats to your eCommerce site. What is the symbol for a secure website? A padlock icon in the browser’s address bar shows the website uses SSL encryption and data is transmitted securely. Does HTTPS mean a website is safe? HTTPS shows that data sent between the browser and site is encrypted. It improves security but doesn’t guarantee the site is free from scams or malware. What if a website doesn't have a padlock? A missing padlock means the site isn’t using SSL encryption. Avoid entering sensitive information as data could be intercepted by hackers.
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