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Build your website in minute s, try Wix for free today  → The easiest website builders have made it simpler than ever to build a website without any technical background. Learning how to build a website doesn’t require a tech background or even much time. Whether you're building a business, portfolio or personal brand, the right website builder can help you get online quickly and confidently. In this guide, we’ll walk you through the easiest website builders to use this year. We’ll cover what makes each one stand out, from ease of use to design flexibility, so you can find the best fit for your next project. TL;DR: the 5 easiest website builders to use The easiest website builders combine intuitive design, AI-powered tools and flexible features to help users launch a site quickly. While all of them simplify the process, they differ in how much control, customization and scalability they offer. Builder Key features Price Wix Drag and drop editor, AI tools, SEO, eCommerce, analytics From $17/month, free plan available Wix Studio Advanced design tools, AI features, collaboration, SEO workflows From $19/month Strikingly One-page websites, simple editor, AI builder, basic eCommerce From $16/month, free plan available Jimdo AI website builder, automatic SEO, simple templates From $11/month, free plan available Duda AI builder, SEO automation, client management tools From $19/month, 14-day free trial 5 easiest website builders Wix Wix Studio Strikingly Jimdo Duda 01. Wix Wix is o ne of the  best website builders for small businesses , individual creators, freelancers and professionals like designers, videographers, beauticians and even plumbers. This versatile yet cheap website builder  offers two straightforward approaches to creating your website, making it a solution that grows with you. Scalability is built-in, so whether you're just starting out or expanding your business, Wix has you cov ered. One way to create your site is by personalizing a website template using the intuitive drag-and-drop editor to match your unique style or aesthetic. Alternatively, you can opt for an AI site builder to do the heavy lifting. Simply answer a few questions, and it generates a fully customized website tailored to your needs. Wix also equips you with comprehensive website tools to help optimize your site for search engines. With Wix Analytics , you can track performance and gain data-driven insights to improve user engagement. Plus, it includes eCommerce functionality so you can easily scale your business by selling products directly from your website. On top of that, every Wix website benefits from enterprise-grade security, including SSL encryption, DDoS protection, PCI compliance for eCommerce sites, and 24/7 monitoring. Wix ensures you can focus on what you do best without worrying about the technical stuff. Pricing:  Free plan available. Paid plans start at $17 per month (billed annually). Month-to-month plans are also available. 02. Wix Studio While Wix is one of the best website builders for freelancers , creatives and small businesses, Wix Studio  is designed for agencies and enterprises, including industries like travel and bookings, sports, law, consultancy and construction. It combines the simplicity of a drag-and-drop editor with advanced design flexibility for professionals. This popular website builder comes with a library of responsive templates  to kick-start the website creation process. For time-sensitive projects, Wix Studio AI tools  provide an even faster route. Meanwhile, Wix Studio SEO  ensures your site is optimized by including SEO in every part of your workflow. And if you plan on selling products online, Wix Studio eCommerce   offers everything you need to create a top web store. Additionally, Wix Studio makes it easy to track your website performance  and learn about visitor behavior through its advanced analytics tools. If you’re looking to measure the effectiveness of your marketing campaigns, Wix Studio marketing integrations  have you covered.  This powerful website builder also prioritizes security. It offers enterprise-grade protections to safeguard your site and data, such as real-time threat detection, 24/7 monitoring, SSL certificates and anti-DDoS measures. Pricing:  Paid plans start at $19 per month (billed annually). Month-to-month plans are also available.  03. Strikingly Strikingly is one of the best website builders for creatives  and entrepreneurs. Its drag-and-drop editor allows you to create a website with no code and design experience.  To get started, simply choose a customizable template from Strikingly's extensive collection and adjust the color palette and design elements to match your   brand and style . For an even faster website-building process, use the platform’s AI website builder.  The built-in online store features let you easily sell products, and the analytics give you valuable insights into your website performance and audience. Additionally, the platform offers a range of built-in website SEO features.  In terms of website security, Strikingly offers free HTTPS for all websites, helping safeguard your site and potentially increasing visitors’ trust.  Pricing:  Free plan available. Paid plans start at $16 (billed annually). Other billing options are also available. 04. Jimdo Jimdo is one of the easiest personal website builders  to use, thanks to its generative AI capabilities. Just create a free account, answer some questions and choose from the wide range of pre-made templates. Then, use the built-in design features to tailor the look and feel of your website.  Jimdo’s website builder includes an automatic SEO feature that handles most of the technical optimization work to improve your site's search visibility. The platform also provides built-in analytics to track visitor data, and the basic eCommerce tools allow you to set up an online store, manage products and handle payments seamlessly. Additionally, all Jimdo-created websites use the HTTPS protocol. Pricing:  Free plan available. Paid plans start at $11 per month (billed annually). Other billing options are also available. 05. Duda With Duda’s easy website builder, you can start creating your site by selecting a responsive template or taking advantage of the advanced AI assistant, which can generate a multi-page site in seconds.   Optimizing your website for search engines is easy with Duda. The automated tools can generate your meta titles, meta descriptions and alt-text.  Duda also helps you quickly start selling products on the web with features like payment gateway integration and AI-generated product descriptions. Like many top website builders, every Duda website is backed by enterprise-grade security. Additionally, Duda offers important analytics and insights, such as the number of visitors, their origin and which web page(s) they engage with most .  Pricing:  Free trial for 14 days. Paid plans start at $19 per month (billed annually). Month-to-month plans are also available. Editor’s note: all pricing and information are current as of 17/04/2026. What features make a website builder easy? Creating a website shouldn’t feel like assembling a puzzle with missing pieces. The easiest website builders bring together simplicity and powerful tools so anyone can design a professional site with confidence. Whether you're starting your first blog or building an online store, the right tools can help you create a site you’re proud of. Do you need a website ? The answer is yes, and here’s what to look for in the best website builders  that prioritize user-friendliness. Intuitive interface "The power of a good website builder lies in its simplicity,” says Sharon Hafuta, SEO blog editor at Wix. “An intuitive interface empowers users to build their vision without feeling overwhelmed.” The best platforms use a drag-and-drop  interface, letting you move elements exactly where you want them. This makes customization seamless, without needing any coding expertise or worrying about complex design elements. Templates  Starting with a ready-made design can save hours of work. The easiest website builders  offer a library of tailored website templates  for blogs, eCommerce  stores, portfolios and more. What makes these templates stand out? Customizable:  You should be able to swap colors, fonts and layouts to make it feel like yours. Mobile-Friendly:  With mobile use at an all-time high, a website needs to look stunning on every screen size. Related readings: How to make a website mobile-friendly Best website builders for portfolio How to make a portfolio AI tools AI  tools are transforming the way websites are built, making it easier than ever to create something polished and professional. According to Sharon, “All types of AI  tools—whether it’s content recommendations, SEO insights or even complete website generation—allow users to focus on delivering their core message, while the technology handles the technical details.” Ever wondered, how does AI work  in website design? These features act like your personal design assistant, offering layout suggestions or generating tailored content for your pages. For example, AI website builder  can recommend a color palette that complements your brand or even craft copy that fits seamlessly into your site. “AI tools aren’t just about saving time,” Sharon explains, “they’re about making professional-level website creation accessible to everyone.” Check out the  best AI website builders  to get your dream website up and running quickly. Effortless scalability What if your brand or project takes off faster than you expected? Scalability  is essential in the easiest website builders, ensuring it grows with you. Whether it’s adding more pages or unlocking advanced features, the process should be as smooth as stepping into the next stage of your business. A user-friendly platform anticipates your needs and eliminates barriers, so you can focus on reaching new goals without missing a beat. Support for eCommerce Selling online? Creating an eCommerce website  is in your reach with the easiest website builders. Look for tools that help you create product pages, organize discounts and connect secure payment systems. Sharon recommends, “The best eCommerce website builders  offer the tools you need to focus on your products and customers rather than worrying about technical hurdles.” Learn more about eCommerce: Wix vs. Shopify Shopify alternatives Wix Studio vs. Shopify Ecommerce website optimization Built-in SEO, branding and marketing Search engine optimization (SEO) can feel intimidating, but the  best website builders for SEO simplify it. From editing meta descriptions to customizing URL s, these features help your site rank higher in search results. Plus, integrated marketing strategies  and tools make managing social campaigns and email marketing campaigns  from one platform a no-brainer. “ Website SEO  isn’t just about writing blog posts or adding keywords,” says Sharon. “It’s about combining content, accessibility and technical strength to create a foundation for success.” Many platforms also provide  SEO features and branded tools like a blog maker  and logo creator , giving you everything you need to establish a professional look. Learn more about SEO: What is SEO? Blog SEO SEO website design Social media branding Security Nobody wants their site to crash or face cyber threats. The easiest website builders offer robust and free website hosting with top-notch uptime , so your website is always available. Website security  features like SSL certificate providers  and malware  protection ensure your data and your visitors’ info stay safe. Learn more: What is web hosting? How to host a website Best website hosting Integrated analytics Easy-to-use website builders provide built-in analytics tools that allow you to track visitor behavior, page views and traffic sources. As the website owner, you can use this information to understand what’s working and where improvements might be needed. Domain name and management A domain name  is fundamental for any website. User-friendly website builders often simplify this process by offering a domain name search  tool to look for available names and a custom domain name generator  to help you brainstorm creative ideas. They also handle the technical aspects of custom domain registration and management, often directly through the platform. Learn more: What is a domain name? How many domains are there? Pricing transparency The best website builders maintain clear, honest pricing structures with no hidden costs. Many offer a free website builder  option or trial plans, allowing users to test the platform before committing. Their premium plans provide excellent value, offering robust features and advanced functionality to elevate your website. Explore some of the best website builders by industry: Best website builders for service businesses Best membership website builders Best travel website builders Best sports website builders Best booking website builders Best website builders for consultants Best website builders for law firms Best construction website builders Best website builders for designers Best beauty website builders Best plumbing website builders Best website builders for videographers Best website builder for graphic designers Best website builders Canada Easiest website builders FAQ What is the easiest website builder to use? Several website builders make creating a site effortless, even for beginners. Wix stands out thanks to its drag-and-drop editor and AI tools that simplify the process. Wix Studio is perfect for those who want advanced design flexibility but still value an easy-to-use platform. Tools like Duda, Strikingly and Jimdo are also excellent choices, offering straightforward editors and templates designed for simplicity. Lea rn more:  Squarespace alternatives WordPress alternatives Can a beginner build a website? Absolutely. Building a website is no longer a task just for professionals. Platforms like Wix, Wix Studio and Strikingly are specifically built for beginners. They offer guided setup processes, templates you can customize and user-friendly tools that eliminate guesswork. Even if you've never built a site before, you'll find these tools intuitive and supportive. What website should I make as a beginner? Start with something simple that aligns with your goals. If you're a creative or small business owner, consider creating a portfolio or simple business website with Wix or Jimdo. Bloggers might enjoy the ease of Strikingly, while Duda’s functionality works well for showcasing various projects. Whatever you decide, focus on building a site that reflects your style and purpose. Learn more: Blogging statistics How to start a blog What is the fastest and easiest way to make a website? If speed is what you’re looking for, tools like Wix’s AI site generator or Strikingly's one-page designs are unbeatable. Simply answer a few questions, and these platforms can generate a website in minutes. Customizing templates with drag-and-drop editors, available on options like Wix Studio and Duda, is another quick way to set up a professional-looking site. What are some cheap and easy to use website builders? For affordability and ease of use, the top picks are Wix, Strikingly and Jimdo. Wix offers competitive pricing with a variety of plans to meet your needs. Jimdo is known for its budget-friendly approach and Strikingly shines as an affordable option for simple sites. If you’re after more advanced features with seamless usability, Duda and Wix Studio offer great solutions without breaking the bank. Who has the easiest to use website templates? Wix offers some of the the easiest website templates to use, thanks to its intuitive drag-and-drop editor, pre-designed blocks and style flexibility. You can customize your Wix template quickly without coding, while built-in tools help with branding and layout.

Ready to share your ideas with the wor ld? Start your blog → Want to learn how to make money blogging? It all starts when you create a blog  using a website builder . Publishing your first post is the essential first step—without it, you can’t start earning. From there, it’s about growing your audience, sharing valuable content and finding ways to turn traffic into income. If you’re wondering how to make a blog  that can generate revenue, this guide will walk you through the process: setting up your site, building steady traffic and taking practical steps to turn your blog into a profitable venture. Ready to learn  how to monetize a blog ? Get started on your blog with  Wix . TL;DR: how to make money blogging There’s no one way to make money online —bloggers can earn money in many ways, including affiliate marketing, sponsored posts, digital products and courses, ads, paid subscriptions, consulting or freelancing, physical products and guest blogging. By consistently creating valuable content and growing your audience, blogging can become a steady source of income and even a full-time business over time. How to make money What it means Affiliate marketing Share links and earn money when people buy Sponsored posts Get paid to write about a company’s product Sell digital products Sell things like eBooks or online courses Ads on your blog Put ads on your site and earn when people click Paid subscriptions Charge for special content or memberships Consulting or freelancing Offer your skills or advice to others Sell physical products Sell stuff like merchandise or tools Guest blogging Write for other blogs to get known and grow How much money can you make blogging? Before I started blogging, I used to wonder, how much money can someone actually make blogging as a beginner ?  But then I came across a finance blog called Millennial Money, and their stats blew my mind. They reported that after just two years of growing traffic and subscribers, bloggers can earn upwards of $100,000  annually. Within the first year, many new bloggers make anywhere from $500-$2,000 per month. Hearing about real-life bloggers making that kind of income from all  types of websites  was eye-opening, but what really stuck with me were the lessons behind those numbers. I started playing closer attention to how successful bloggers were turning their websites into actual income streams. How much money can you make blogging? - bloggerspassion.com As you can see, you can earn a wide income range as a blogger. But aside from the numbers, remember these important takeaways before you begin: You don’t need to be a professional writer to make it work.  I used to think that every blog post needed to sound like an experienced writer had written it. Turns out, readers care way more about someone who can speak to them honestly and provide value. Diversify your income streams.  Some of the most successful bloggers I know use a mix of affiliate links, sponsored posts and selling their own products. More strategies give you more chances to earn.  Follow tried-and-true strategies from successful bloggers. One thing I noticed early on is that blogging doesn’t reinvent the wheel. The same monetization methods work again and again if you know how to implement them. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to make money blogging in 11 steps If you’re ready to take your blog from a creative outlet to something that actually pays the bills, here’s the plan I’ve followed and refined over time: Choose a profitable niche Scale your blog content Build a reputation Promote and grow Go into affiliate marketing Write sponsored content and reviews Sell digital products (online courses, eBooks and more) Advertise within your blog Offer paid subscriptions Provide consulting or freelancing services Sell physical products Discover the top ways to make money blogging — from display ads and affiliate marketing to sponsored content, digital products and courses, memberships and subscriptions, freelance and consulting work, physical products and guest blogging. Before you start making money, you’ll need to consider how to make a website , how to start a blog and how to grow your audience. Think of it this way: more traffic to your blog can equal more money. For that reason, earning money begins with choosing a strategic blogging niche and spreading the word about your blog. Here’s how to do it: 01. Choose a profitable niche If you’re just starting a blog, you're probably asking yourself— what should I write about? Take Cup of Jo  for example. A women’s lifestyle site that explores topics like parenting, relationships and culture. With over 4 million monthly page views and almost 1 million monthly unique visitors (according to the site), the blog shows that when you offer relatable content to a niche audience, you can build a loyal following.  Before you dive into writing, you’ll need to select a blog niche . To find my niche, I asked myself three questions, and you should too: What are my interests? You’ll be investing a lot of time here, so you’ve got to choose something you care about.  Who is my audience? Imagine your audience and what they’re searching the web for. Which topics are profitable? Passion is a must, but if you’re hoping to earn from it, look for niches that offer income opportunities. For example, a travel blog can feature affiliate links to travel booking websites. Learn more: How to start a travel blog Travel blog name ideas What are my interests? You’ll want to write about a topic you’re passionate and knowledgeable about to sustain your blogging efforts for the long term. Consider your level of professional experience as well. If you have no prior connections to your blogging niche, you’ll find it harder to establish yourself as a credible source in that industry. On the other hand, if you have work experience, educational background or connections in a particular field, you can write blog posts about those subjects and build trust among your readership. Take a look at these blog ideas —they'll jumpstart your imagination. Learn more: blogging vs eCommerce , blogging vs freelance writing . Who is my blog audience? Readers will flock to blogs that provide in-demand information and insight. After you’ve decided on your niche, think about which readers you may attract, the problems they face and the solutions they seek. This way, you can create and monetize a blog that provides this group the answers they need. Which blog topics are profitable? While you can blog about nearly anything, some blog niches can earn more money than others. To anticipate whether you can make money blogging with a particular niche, consider the sales opportunities in that subject area. For instance, a cooking blog could promote affiliate links in an article about the top kitchen appliances or sell ad space to culinary brands. A digital marketing blog could sell ebooks or offer consulting services. Types of blogs that make money Several types of blogs can be profitable if you know how to manage them strategically but here are the most common: Finance blog Health blogs Fashion blogs DIY and crafts blogs Nutrition and food blogs Lifestyle blogs Whichever niche you choose for your blog, think about how you’ll monetize it from the beginning and set income goals to build a strong foundation. If you’re still stuck on what niche to focus on, these blog examples can help provide guide you in the right direction. Travel and food blog templates 02. Scale your blog content Now that you’ve selected your blog niche, it’s time to start creating content. As you begin, keep in mind that the research and planning behind your articles can influence your blog’s financial success just as much as the writing itself. On top of that, you’ll want to upload new content consistently and frequently without compromising on quality. Here’s what you should know as you start creating and scaling your content: Choose the right blog topics Just as you selected a strategic blog niche, you’ll also want to choose strategic topics to write about. The best topics must accomplish two things: They address the needs of your target audience and offer them a thoughtful, actionable solution. They target keywords with high search volumes—a number that indicates how many people look up a given word or topic during a selected time frame (typically one month). The higher the keyword volume, the more historic interest in that topic. When your articles provide a thorough answer to people’s search queries, the more likely it will organically rank on search engines—which, in turn, will bring people to your site. Don’t overlook the importance of writing headlines, either. The catchier your blog titles , the more likely people will click to read the content. Tip: Use a handy title generator tool to craft effective headlines that grab readers’ attention. Expert tip from Sharon Hafuta, SEO blog editor at Wix: “When blogging, it’s easy to think, 'The more I blog, the more people will read it.' And that may be true in some circumstances. But it’s also about striking a balance between quality and quantity, as well as brevity and exploring your content in sufficient detail, to keep your audience engaged and coming back for more—a concept sometimes referred to as 'blog cadence.'" Post blog content consistently To get more site visitors, you’ll need to post fresh content frequently. Based on the size and needs of your blog, the frequency of posting may vary. HubSpot recommends one to four posts per week, but some larger companies may post an article daily, or in some cases multiple times a day. As a baseline, many successful blogs aim to publish at least 1–2 high-quality posts per week to maintain consistent growth. On top of that, you’ll want to stay consistent in your publishing cadence. Don’t release a huge batch of articles one week, only to publish nothing the following week. Instead, create an editorial calendar and plan a consistent publishing schedule ahead of time. Distribute the workload As you consider how to make money blogging, remember that while you’re building your blog, you’re also sharpening your entrepreneurial skills. You’ll soon find it hard to create upwards of three posts per week while also managing your business. Still, don’t let that slow you down. Consider getting extra help as you launch your blog so that you can scale your content quickly. You can do this by: Outsourcing some content to freelancers Letting other bloggers publish articles on your site (a great free option for you that also gives publicity to the guest contributor). Whichever option you choose, structure your workload to focus on business strategy as well as writing. Expert tip from Miyuki Shimose, SEO and marketing blogger at Wix : "The most challenging aspect of blogging is staying consistent. My trick for maintaining a consistent blog is to systematize. For example, designate just one day a week for blog editing. On that day, create two articles and schedule them for automatic publication. By repeating this each week, you can publish up to eight articles per month. This leaves you with other days to focus on tasks like researching keywords, monitoring traffic and concentrating on other things you want to do. This helps you maintain a steady publishing and optimization cadence without burning out." 03. Build a reputation as a blogger Once you’ve created a large amount of strategic content, establish yourself as an authority in your field as the next step toward making money blogging. These tips will help guide you: Try guest blogging Start by expanding your blog, particularly in the blogosphere . You can reach out to online publications in your niche and pitch ideas for guest posts. Remember to send a link to your blog alongside your pitch as evidence of your experience in the field. To find guest blogging opportunities, browse your favorite publications to see if they publish content by outside contributors. Alternatively, if you follow any bloggers in your niche, you can search for their name online and see where they’re getting published. That will point you toward sites that accept guest content. From there, you can pitch an idea to a writer or editor over email or via LinkedIn. If you already have a relationship with them on Twitter, you can also pitch them ideas there. Professionals in the online publishing world commonly use these social media platforms. Don’t be discouraged if a publication doesn’t accept your pitch right away. Rejections are commonplace even for seasoned professionals in the publishing world. Your pitches will be accepted as you improve your outreach efforts. Besides, the more content you have published, the more you’ll build up your reputation—and the more likely a publication will want to publish you in the future. Fashion & beauty blog templates If you’re lucky, some publications may offer you payment for your contributed content—a great start to making money blogging. That said, even if guest posting doesn't compensate you financially, it’s still valuable. In return, you get to network with others in your field, grow your readership and establish your expertise and authority. With enough experience, you could eventually land your own guest column. Guest blogging also provides backlinks to your own blog—an important search engine optimization (SEO) signal. Read this article for more tips on SEO for bloggers. Expert tip from Sharon Greenfeld, outreach team lead at Wix : "When it comes to guest posting, it's in both parties' interests to attract visitors and readers to this new piece of content. As part of the agreement with the other party, make sure that you both agree to share the post link on your own social channels and platforms." - Collaborate with experts You can also work closely with other experts in your field to establish credibility, gain exposure and build an audience. Reach out to professionals within your blogging niche—for example, a successful guest writer you follow or the editor of your favorite publication. Ask if you can conduct an interview with them, either as a guest post or for publication on your own blog. While this may seem like a bold request, people in this position often happily give interviews since it also increases their exposure. Likewise, you can cross-promote other bloggers in your industry. Give their articles a shoutout on your social media posts and blog, and engage with them on Twitter. They’ll likely start reading your content to return the favor. 04. Promote and grow your blog The more people read your blog, the more easily you can earn an income from it. For that reason, growing your website traffic is an important stepping stone for making money from your blog. Before we dive into how to promote your blog , keep in mind that you must continually market your work. You should promote your site alongside all other steps, from the very moment you publish your blog. Even as your readership grows, marketing your site will be just as crucial to its success as the blogging process itself. Spread the word and build your popularity with the following tactics: 01. Optimize for SEO Using SEO features is critical for your website’s visibility on search engines like Google. If you want people to find your blog, create content that ranks on the first page of organic search results for relevant queries. For example, if you’re creating a baking blog, you’ll want to appear in the top results for queries such as “birthday cake recipes” and “carrot cake recipes.” To do this, you should not only strive to create the most informative blog posts on the web, but you should also focus on blog SEO to optimize these posts by using strategic long tail keywords—a specific type of keyword that targets your precise audience. While this might sound intimidating, beginner bloggers can easily learn how to find these keywords, especially with the help of certain keyword research tools. These types of blogging tools—which includes Google Keyword Planner , SEMrush , Ahrefs and more—point you directly to the terms you should include. If you’re completely new to SEO and keyword research, it’s worthwhile to set aside some time to take a quick online SEO course, many of which are available for free. Wix’s SEO Learning Hub is a great place to start. You can also take a look at this blog post checklist to make sure you’ve covered all the SEO basics, from keyword research to image optimization. 02. Create a blog newsletter Another way to increase blog traffic —and make money as a result—is by learning how to make a newsletter to promote your content. This will ensure that people who find your blog will come back to read future posts. But what is a newsletter ? It’s a way to connect with your audience regularly through email content that's valuable and engaging. It’s a direct line to your readers, giving you the chance to share updates, tips and offers, all while keeping them coming back for more. How do you get people to subscribe to your newsletter in the first place? Use these ideas: Create lead magnets: People will likely sign up if they receive something valuable in exchange. Commonly known as “freebies,” lead magnets are just incentives that you offer in exchange for a subscription. Your offers might include a free ebook or guide, a complementary slide deck or online course, or a coupon code for your online store. Use opt-in forms: Opt-in boxes typically take the form of pop-ups or slide-ins asking readers to subscribe. Because they’re hard to ignore, they tend to grab the attention of site visitors more so than static text. You might choose to create an opt-in form that directly tells visitors to subscribe to your emails. Another route is to make opt-in online forms that highlight your lead magnets and ask visitors to enter their email addresses in exchange for the free reward. Build an email list: A dedicated email list allows you to tap directly into readers’ inboxes and share your most relevant content. Once you’ve secured your list, nurture your relationship with your readers. Avoid spamming or over-sending. Instead, choose a dedicated day and time that you send out your newsletter, so readers can rely on it. Expert tip from Dor Cohen, distribution specialist at Wix: “A newsletter cultivates an engaged readership that goes beyond the casual blog visitor who arrives from SERPs. It allows you to build a community around your content and establish deeper connections with your audience, keeping subscribers eagerly anticipating your next email and fostering brand loyalty. It provides a direct channel to share your latest posts, showcase different voices and promote offerings—helping retain readers between blog visits. A newsletter turns casual visitors into an invested audience that keeps growing alongside your blog.” 03. Build a social media strategy Not promoting your blog articles on social media can be a major blogging mistake . Social media marketing, like SEO, is a great free way to gain exposure. Not only should you share a link to your blog on your personal channels, but you should also consider creating separate dedicated social media accounts for your blog. Try creating a Facebook business page so that you can promote your blog on Facebook, as well as dedicated business accounts on Instagram and YouTube. Once you do this, create content to accompany your articles to grow your audience. One option is to lead with microblogging . For example, make Instagram and Pinterest posts (see how to use Pinterest for blogging ) that feature images or infographics and then link back to your blog articles within the posts. Likewise, you can repurpose your blog content as YouTube videos or shorts, or TikTok or Instagram reels and then include a link to the relevant article beneath each video. Learn more about blogging vs instagram or blogging vs Youtube  in our guide. 04. Get creative: start a podcast or webinar Expand your reach even further with different types of creative content formats. Post informative how-to videos on your site and share your insights by starting a podcast or hosting a webinar. The more varieties of content you create to promote yourself as an expert in your field, the more likely people will discover your blog. While you should initially offer this content for free to build your audience and drive traffic to your blog, you can eventually start charging to create an additional source of revenue. Keep this in mind as you plan how to make money from your blog. How to make money blogging, part 2: Monetize your content To start making money with your blog, you’ll want to consider popular ways to monetize your blog beyond its content: Online courses and workshops Advertise within your blog Offer paid subscriptions, similar to a membership website Sell merchandise and physical products Add affiliate marketing links Write sponsored content and reviews Provide consulting services (learn how to start a consulting blog ) Books and ebooks (digital products) Webinars Speaking gigs Consulting services on how to grow a blog Freelance services for writing, content creation Sell digital downloads Now that you’ve set your blog up for success, here’s how to earn a profit using the methods above: 05. Go into affiliate marketing Remember when we looked at how much money bloggers actually earn? Their expense reports show us that nearly all top bloggers use affiliate marketing as part of their monetization strategy. And for good reason: affiliate marketing is a relatively easy source of passive income. Affiliate marketing essentially means that you make money blogging by promoting other people’s products. This involves adding affiliate links to various products or services within your posts, throughout your site or across your social media accounts. When your site visitors click on those links and make a purchase, you’ll earn a commission from the sale. To find brands to partner with as an affiliate, do your market research and browse the web for affiliate marketing programs that can connect you with different products or companies. Some of the most popular programs include: CJ Affiliate :  Connect with widely recognized brands and earn commissions by promoting their products. Amazon Associates :  Promote products sold on Amazon and earn up to 10% in associate commissions. Clickbank : Explore a range of ecommerce tools, a global affiliate marketplace and gain access to support and education. Affiliate marketing is an effective strategy for both professional and  personal blogs , so take the time to try out a few different platforms to find what works best for you. 06. Write sponsored content and reviews As your blog grows, companies may approach you with sponsorship opportunities. The company will compensate you for each post you create that advertises their products to your audience. Often, these gigs come with extra perks, like free products from the company for you to review. These posts tend to take the form of product reviews or other demonstrations of how you use a company’s products or services. A good practice is to recommend products you truly believe in so that you retain your readers’ trust. In addition, look for partnerships that enable you to create a series of sponsored posts across an extended period of time. This ensures a recurring source of revenue. To find these opportunities, you don’t need to wait around for companies to find you. Reach out to the top organizations in your field and inquire about sponsorship options. Be sure to explain why the brand would benefit from the collaboration. For instance, tell them about your number of monthly visitors and what they stand to gain from reaching your audience. 07. Sell digital products (online courses, ebooks and more) Creating and selling online courses can be profitable, especially when you tap into a niche area that isn't easily accessible online. By offering unique and specialized knowledge, you set yourself apart from the sea of information available with a quick Google search. This exclusivity not only attracts a dedicated audience eager to learn from you but also positions you as an expert in your field. Another revenue-creating option is selling products directly through your blog. To do this, you can open an online store and sell items related to your blog niche or personal brand. Here are some options to get brainstorming for the kinds of items you can sell: Ebooks Online courses/Vlog Webinars and virtual events or meet ups T-shirts, stickers and merchandise with your blog logo (use a free logo maker ) Handmade crafts and other goods Printables Workshops Digital downloads Website templates Downloadable guides If you started a fitness blog , for example, you might sell branded sports equipment. Take a look at Minimalist Baker , for example, a personal blog turned online shop and foodie haven for many. Founded in 2012 by Dana Shultz, the blog's foundation is based on the criteria of 10 ingredients or less, one bowl and 30 minutes (or less) to prepare. Shultz authored a successful book, Minimalist Baker’s Everyday Cooking, with a large online community, has over 2 million followers on Instagram and a full-scale merchandise line selling baking mixes, kitchen essentials, pantry items and even photography and lighting equipment. It’s an excellent example of a blog making money by providing value through merchandising, as well as online recipes and workshops. 08. Advertise within your blog One way to make money blogging is to  add Google AdSense ads to your blog posts —and generate income as a result. What, exactly, is  Google AdSense ? The program allows you to place ad spaces on your site. Google then fills those spaces with relevant advertisements for your blog and site visitors. You, in turn, earn money when users view or click those ads. According to Wordstream , if you take the average CPCs (cost per click) across all different types of businesses and keywords in the US, the overall average CPC in Google Ads is between $1 and $2. According to Emilio García, SEO podcaster and educator at Campamento Web: “To generate revenue with your niche website, you have two common options: displaying ads through Google AdSense or using affiliate programs that allow you to earn money for each sale you generate.” This popular and lucrative advertising  program allows bloggers to turn their website traffic into money. Through the advertising network you have the freedom to choose your preferred ad sizes, shapes and placement, allowing you to optimize for clicks while maintaining a non-intrusive browsing experience for visitors. If you decide to go this route, boost your earnings with the following tricks: Create high-quality content:  Even if you just want to make money with your blog, you should always prioritize your content quality. Strong content attracts traffic. And when you get traffic, your blog becomes a beneficial space for advertisers. Find lucrative keywords:  As you research keywords for your blog posts, keep an eye out for transactional terms that might interest advertisers. These include keywords that could potentially result in a sale, like “Best DSLR cameras” or “How to take professional photos.” Choose ad style and size:  Consider how ads will look or contrast with your blog’s color scheme or background. Tools like Social Stream are a great option for customizing your ads’ design. A/B test your ad placement:  When it comes to making money using ads, not all ad space is equal. The same ad can perform differently depending on its location—for instance, at the top, at the bottom, or on the side of a page. Conduct A/B tests to figure out which ad spaces get clicked on most and use the results to inform your ad placement moving forward. You can also  add an ads.txt file to your blog . While Google AdSense is the biggest provider, using ads.txt gives you the flexibility of connecting with ad providers other than Google. You can explore blog monetization tools like Mediavine , Amazon Display Ads  or AdThrive . Other ad networks such as Ezoic and Monumetric are also popular, especially for growing blogs that typically reach around 10,000 to 50,000 monthly sessions. 09. Offer paid subscriptions You can also get paid to blog through deciding to create and sell subscriptions online , allowing loyal readers to buy access to exclusive content via membership plans. Of course, some of your content should remain free—after all, readers will want to explore your blog before deciding whether to buy. But you can supplement the freebies with in-depth posts that offer exclusive insights subscribers would pay for. To pique your readers’ interest, give them a preview of each exclusive post and then ask them to subscribe to continue reading. A similar, but slightly different, approach is to offer paid memberships to your site. You can reward members with a variety of perks, including access to webinars, downloadable resources and free blog content. 10. Provide consulting or freelancing services Another way to make money blogging involves harnessing all the knowledge you’ve gained as a professional blogger. Using your blog as a portfolio , offer your own expertise as a service and promote yourself as a coach or consultant. Depending on your field, you can either work with individuals or act as a consultant for companies. Many types of blogs, from marketing to nutrition and interior design , are a natural stepping stone to a full-fledged consulting business. For instance, you might build on your blogging experience to become a digital marketing consultant or a food coach. To start, offer services to individual clients and entice them with special packages and discounts. You can also branch out into group services, such as conferences and public speaking events, webinars and online courses. If people find that your blog offers genuinely valuable insights, they’ll likely pay for advice that’s tailored to their needs. Another option is to offer freelance services, which can be a great way to turn your skills into a steady income stream. Freelancing offers the flexibility to work on projects that excite you, such as writing or content creation, while diversifying your income. It's a win-win that lets you maintain your blogging passion while exploring new opportunities and building valuable connections in various industries. 11. Sell physical products Another way to earn money from your blog is to sell products directly to your audience. This is a great option if your blog focuses on topics like crafting, fitness, home decor, beauty or food—areas that naturally connect to physical products. For example, a crafting blog could offer DIY kits, a fitness blog might sell workout gear or a home decor blog could feature unique design pieces. Get started by setting up an online store with Wix. Choose products that align with your readers’ interests and needs. Use clear, engaging descriptions and high-quality images to showcase your items. Make the checkout process smooth and secure and add reviews or testimonials to build trust and credibility. Selling through your blog can open up a meaningful new income stream while adding value for your audience. How bloggers make money: Real examples you can learn from Entrepreneur blog: Bella & Bloom The Bella & Bloom blog is a resourceful platform for creative entrepreneurs offering insights into web design, branding and business growth strategies. The blog serves as both an educational and inspirational space with posts covering practical advice, seasonal decor ideas and marketing tips. The site generates revenue through its "Shop Printables" section offering ready-to-use designs, styled stock photo sales, semi-custom web design and maintenance services and affiliate marketing partnerships. Additionally, free downloads and community features act as lead generation tools subtly promoting their products and services while delivering value to their audience. Restaurant reviews blog: All the Food All The Food is a comprehensive guide to Dublin's dining scene, offering restaurant reviews, news and curated recommendations for food lovers. The blog features quick reviews, dining guides and updates on new openings, providing valuable insights for locals and visitors alike. Their blog monetizes through its ATF Insiders subscription, which offers exclusive content, perks like dining discounts and giveaways. Additionally, they sell gift cards, tote bags, and quirky greeting cards in their online shop, further monetizing their platform while engaging their audience with unique, food-themed merchandise. Mental health blog: Revive Therapeutic Services Revive Therapeutic Services provide s a mental health blog offering insights on topics like depression, anxiety, PTSD, ADHD and self-care tips aiming to support readers on their mental health journey. The blog features expert advice, practical strategies and in-depth discussions on treatments like TMS therapy and medication management. The site generates revenue through therapy services, including counselling and TMS therapy, offered in Rhode Island and Massachusetts. They also attract clients by providing free resources and educational content on their blog, which serves as a gateway to their paid therapeutic services. How long does it take to make money blogging? There’s no one-size-fits-all answer, but most bloggers start seeing income within an average of 20 months . Some earn sooner, others take longer and a few may never monetize. The good news? Focusing on the right steps can help you speed up the process. What influences how quickly you earn: Your niche:  Some topics, like fashion, finance or travel, are highly competitive. Standing out requires exceptional content and promotion. Smaller or less crowded niches can make it easier to start earning sooner. Content quality:  The better your content, the more readers will stick around. Aim for posts that are engaging, useful and tailored to your audience. Marketing your blog:  Share your posts on social media, build an email list, guest post and optimize for search engines to get noticed. Monetization strategy:  Test methods like affiliate links, sponsored posts or digital products to see what resonates with your audience. Adapt as you learn what works best. Transparency:  Clearly disclose affiliate relationships or sponsored content. A trusted audience is more likely to support your recommendations and keep coming back. Can I earn a living by monetizing a blog? Writing a blog doesn't have to be just a hobby, it can also be a way to make money, generate a profit and live on your own terms. With the right approach you can turn your website traffic into cash in a variety of ways. Follow these tips to grow your audience, build your reputation and make your content profitable. With a combination of quality content, business smarts and monetization tools, you’ll be well on your way to earning revenue from your blog. To get started, use blog templates . Tip: Before you start creating your blog, see our guide on how much does it cost to start a blog  to estimate your expected expenses. Firsthand insights from a construction entrepreneur with a blog When Gita Jacobson’s home renovation started to spiral, she stepped in to coordinate between contractor and designer. “We had to scale back our work, and the contractor we ended up being able to afford just didn't know how to work with a designer,” she says. That experience inspired In the Deets , her construction and design business. “I chose Wix because it seemed easy to work with, and the website templates were very high-end looking,” Gita explains. Her Wix blog lets her share practical renovation tips, showcase projects and attract clients while using SEO to reach a wider audience. Posts like What it Costs to Remodel a Kitchen & Common Area and 5 Tips for Choosing Paint Colors  give readers real value and position her as an expert. Gita demonstrates how a blog can do more than inform—it can grow your business and help you make money from your expertise. Learn more: How to start a business Can you still make money from blogging in 2026? Blogging is far from over. It’s still a powerful way to reach an audience, share your expertise and turn your passion into income. The landscape has evolved, but with the right approach, your blog can thrive. To stand out, focus on a specific niche, create content that delivers real value and engage your readers consistently. Don’t rely only on search engines—use social media, email marketing and community building to grow your reach. Diversifying your income streams ensures your blog stays sustainable and profitable. Tips for making money from blogging: Choose your niche and own it:  Share your knowledge and insights to attract loyal readers. Prioritize quality content:  Informative, engaging posts build trust and keep your audience coming back. Use multiple monetization strategies:  Affiliate links, sponsored posts, digital products, services—find what works for you. Build your community:  Foster connection through comments, social media and email lists. Stay flexible and keep learning:  The online landscape changes fast, so adapt and grow with it. Why trust Wix’s experts? This article was created by Wix’s in-house team, who have years of experience helping people start and grow successful blogs. Every tip, template recommendation and example comes from real Wix projects, designed to help you launch a blog that looks professional, performs smoothly and supports your long-term goals. At Wix, we’ve guided millions of creators, business owners and entrepreneurs in sharing their ideas through blogging. Our team stays ahead of the latest trends in content, SEO and design, ensuring the advice we provide is practical, actionable and based on real-world results. You can rely on this blog as a trusted resource for every stage of your blogging journey, from publishing your first post to scaling your content into a lasting blog. How to make money blogging FAQ How do beginner bloggers make money? Generally either through affiliate marketing or display advertising. Closely followed by sponsored posts. These are often considered the easiest and fastest ways to make money from a blog as a beginner. Do bloggers make much money? Income potential for bloggers can vary widely. Some bloggers earn a significant income, while others may struggle to generate substantial revenue, or it make take a long time to do so. Examples of high earning bloggers include Darren Rowse of ProBlogger and Pat Flynn of Smart Passive Income. How do bloggers get paid? Bloggers typically get paid in a variety of ways, depending on the method they are using to monetize their blog. For example, if a blogger is using advertising to make money, they will typically be paid by the number of times their ads are viewed or clicked on. If a blogger is using affiliate marketing, they will typically be paid a commission on each sale that they generate. And if a blogger is selling products or services directly from their blog, they will typically be paid when a customer makes a purchase. How do I choose a profitable niche for my blog? When choosing a profitable niche for your blog, there are a few things you should keep in mind: Choose a niche that you are passionate about: This will make it more enjoyable to write about and will help you to create high-quality content. Choose a niche that has a large audience: This will increase your chances of attracting readers and making money from your blog. Choose a niche that is not too competitive: If there are already a lot of blogs in your niche, it will be more difficult to stand out and make money. What is a blog? A blog (short for "weblog") is a website or section of a website where an individual or group regularly posts entries of text, multimedia, and other content. Blogs are typically updated frequently and are written in an informal or conversational style. Many blogs are interactive, allowing readers to leave comments and participate in discussions. How hard is it to make money as a blogger? The answer to this depends on several factors. Some blog niches are more competitive than others and so it may seem harder to attract a larger readership and monetization opportunities if you plan to focus on one of those. In general there are more blogs live today than ever before and as more blogs compete for the same pool of readers, blogging got more competitive and harder in that sense. Can I make money from a blog in just 6 months? Making money from a blog within six months is definitely possible in theory but it requires strategic planning, consistent effort and the implementation of effective monetization strategies. It would also mean creating a lot of content and getting it in front of healthy audeince numbers, fast in order for it to make money within 6 months. How do I live off of blogging? Living off of blogging requires dedication and a strategic approach to monetize your platform effectively. It often takes time to build a loyal audience who trusts your content, which is crucial for generating income. The journey can be challenging, as it involves consistent effort in content creation and audience engagement. Diversifying income streams, such as offering online courses or consulting, can help stabilize earnings.

This guide covers everything you need to learn how to sell crafts online. Turn your business ideas , hobby or existing business into an online venture that yields extra cash, flexible hours and the opportunity to be your own boss. As a crafter, there's nothing more satisfying than witnessing someone admire an item that you've poured your heart and soul into making-—except maybe getting paid for it as well. No matter what eCommerce business ideas  you have in mind, the online market is ripe for craft makers of every kind. This guide will take you through the process of selling crafts, from choosing what to make and sell, to how to build an ecommerce website or online store to sell. Learn more: How to sell on Wix How to sell crafts online in 6 steps Decide what to craft Determine your target audience Develop your brand Choose your eCommerce platform Build your eCommerce store Drive traffic to your business 01. Decide what to craft and sell online When deciding what to craft, you have two options: learn something new or stick with a craft you already know. If the former applies to you and you’ve already mastered a craft, you’re off to a great start. If the latter applies to you, no problem. Start by researching what types of handcrafted items are trending by checking best-selling items on marketplaces like Etsy  or Amazon's handmade category  (pro tip: when it comes to learning how to start a business , you always need to do your research). Select a product or craft business idea  that tickles your fancy, then dig more into the process for creating it, as well as the competition and the overall business opportunity. Ask questions like: What materials and equipment are needed for your craft? How much time do you need to produce each item? How much does an item cost to produce? What other business costs should you consider? What’s the competition like online? (And, who’s already doing it well?) Why are consumers choosing to buy these items, as reflected in their feedback, questions, and/or search histories? What is your break-even price? Are there special licenses, laws or regulations for your craft? Keep in mind that when it comes to handmade items, how  you feel about your work is often reflected in your craftsmanship. It’s not uncommon for makers to quickly burn out if they’re not passionate about what they’re doing (or aren’t clear about the “why” behind their work). Keeping all this in mind, here are some popular craft categories and niches to explore: Jewelry ( Learn more: How to start a jewelry business ) Home decor Furniture ( Learn more:  How to sell furniture online ) Canvas prints Printable or digital planners Candles ( Learn more: How to start a candle business , Candle business name ideas ) Wedding accessories, Subscription boxes ( Learn more: How to start a subscription box service ) Pre-made craft kits Pet treats or outfits Personalized gifts Party supplies Toys ( Learn more : How to sell toys online ) Learn more: Crafts to make and sell , How to sell products on Wix 02. Determine your target audience Aside from picking a craft that interests you, it's essential to define your target customer base and what solution or value your item provides. Who you choose to target will affect the following aspects of your business: The type of product or features you highlight The materials you use Pricing strategy Branding Packaging Messaging Marketing and advertising strategy Sales channels For example, “groovy fashion” designer Carmen Christine  sells a variety of handmade fashion accessories and pieces, all from funky textiles from the 1960s and 1970s. Christine targets young adults that love sustainable vintage fashion. Everything from her logo and product choice (e.g., headbands and tote bags), to her copywriting and site branding (which features bright colors, playful icons, and colorfully decked-out models) are all tailored towards this audience. In the same vein, you’ll want to target a specific audience that you know well in order to enjoy an easier time developing your products, your pricing, and your marketing strategy (among other things). Develop an ideal customer profile or buyer personas to help you think more from your customers’ perspectives. 03. Develop your online craft brand Your brand is much more than just a name or a logo. It's your company's vision, values, voice, style, image, personality, and quirks—all wrapped into one. Defining who you are as a company is the first step to creating a cohesive brand image and connecting with consumers on an emotional level. Identify the purpose and vision behind your brand. Carefully think through your unique selling proposition  (USP)—your core differentiators—and incorporate it into your branding. For instance, if sustainability is a top priority for your business, create a plan for using sustainable materials when crafting and/or packaging your items. You could also commit to sending a portion of your profits to support a non-profit organization and/or subscribe to other long-term sustainable practices. Build a strong, consistent brand identity with a unique logo, cohesive color palette and signature style. These elements set your products apart and make them instantly recognizable to your audience. Once the wheels are in motion, you can start thinking about your visual identity, voice, and other brand elements that reflect your commitment to this cause. Check out these craft business name ideas  for further branding inspiration. 04. Choose your eCommerce platform When you first start an eCommerce business , there are two core channels that you’ll likely consider selling on: marketplaces (like Etsy eBay) or a branded website. Both have their advantages, but starting out with a branded site provides advantages such as: Complete control over your branding, messaging, pricing, and overall user experience Higher margins due to low subscription fees and zero listing fees Full access to the entire customer journey, ensuring optimal user experience and retention in your funnel Ownership over your sales and customer data Professional business features  to help you drive sales and grow your business If you’re using a full-service website builder like Wix, you’ll be able to easily expand to marketplaces without duplicating your work, plus gain a central command center to manage your omnichannel operations It’s therefore wise to create a site that represents your brand in all its uniqueness, then use marketplaces to supplement it with additional brand exposure and sales. Note that most sellers who seek Etsy alternatives (as an example) do so because they’re frustrated by the lack of control and rising fees. When choosing an eCommerce platform to host your site and establish your web presence, consider the following: Ease of setup : If you don't have a developer handy, look for a platform that includes professional, mobile-responsive templates and easy-to-use editing tools that don't require coding skills. Security, speed and reliability : Look for an eCommerce platform with a proactive approach to security, ensuring your content and customer data remain safe. You’ll additionally want to check that your platform is set up to scale with your business, e.g., can it handle an influx of traffic without crashing? Does your site load quickly? Does it perform well on all devices? Back-office tools : The best eCommerce platforms  offer much more than a website builder. They offer the tools, automations and app integrations necessary for running your business smoothly. They should help to simplify your work across catalog management, inventory management, marketing and more. For example, Wix AI Site Chat  delivers real-time support that keeps customers engaged and ready to buy. Easy to set up and always on, it smooths the path to checkout so your store keeps moving, even when you’re off the clock. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Multichannel tools : Look for a platform with direct integrations into key sales and marketing channels, including social channels and marketplaces where your customers shop. This will save you from hours of manual data entry, and keep all of your inventory and product data connected across channels. Support  – While support is often an afterthought, you’ll benefit tremendously from having a support team within reach. Make sure that help is easily accessible via chat, a self-help knowledge base and other convenient channels. 05. Build your eCommerce store Setting up your eCommerce store is relatively simple when you use Wix’s eCommerce website builder  to build your ecommerce website . In case you didn’t know:  Wix for eCommerce is a feature-rich, secure platform with 24/7 support and built-in tools for processing payments, tracking performance, managing multichannel campaigns and more—all for one low monthly price. Plus, there are hundreds of apps available in the Wix Apps Market  to enhance your online store further. Simply start by creating a Wix account  and following the below steps. Note: you can create a Wix account for free and upgrade to a paid account only once you’re ready to start accepting orders. Pick a design and make it yours: Choose from 500+ designer-made templates . Use Wix’s drag-and-drop editor to customize your site to fit your brand. Make sure to check the mobile version of your store too and make any adjustments as needed. Add products to your store: Upload your product details, including high-quality product photos . Handlebend , for example, infuses lifestyle photos throughout its site to help shoppers visualize how their copper creations would look inside their homes. Handlebend also includes videos and detailed product descriptions on every product page, leaving nothing up to the imagination when it comes to the quality of its products. Optimize listing with keywords: Use the right keywords in your product titles and descriptions to boost search visibility. Think about the words your customers are searching for and weave them naturally into your content. Clear keyword-rich listings not only help search engines recognize your products but also give customers the details they need to feel confident about their purchase. For example, instead of "Handmade Mug," try "Handmade Ceramic Coffee Mug – Artisan Design." This approach connects you with the right audience while creating a better shopping experience. Tell your story: Whether through an "About Us" page or your overall website copy, share your company’s origin story, values, and/or mission. For instance, candlemaker Coal and Canary  shares its beginnings on an “ Our Story ” page, plus weaves its personality and values throughout its store. The company even spotlights staff members on its homepage, allowing customers to see the face(s) behind the brand. By being genuine, authentic, and vulnerable, you can build stronger emotional connections with your customers. Manage shipping and fulfilment: Deliver your crafts safely and efficiently. Choose a reliable carrier and use sturdy branded packaging to make a strong impression. Add clear labels, tracking options and thoughtful extras like thank-you notes to create a memorable unboxing experience. Calculate accurate eCommerce shipping  costs upfront and decide whether free or flat-rate shipping works best for your business. Make your policies clear: Clearly explain your shipping, return and exchange policies, including details about return shipping and any fees. Place these policies in a visible, easy-to-find spot so customers know what to expect upfront. This helps build trust and avoids surprises after a purchase. Set up payment processing : Make it easy for shoppers to purchase your handmade items, no matter their preferred method of payment. Wix Payments allows you to accept major debit/credit cards, Apple Pay, Afterpay, and other popular methods to collect payments online . With Wix Point of Sale , you can additionally expand your business beyond one venue or platform and accept payments wherever you go. Pro tip: you can try discounting your products when you're first starting out to appeal to more buyers. Launch your site: Connect your site to a custom domain name and publish it for the world to see. 06. Drive traffic to your business Finally, it's time to start promoting your crafts. Focus on the one or two marketing channels that resonate most with your target audience. As you get more familiar with these channels, incorporate more tools and methods into your eCommerce marketing  strategy. Some techniques to try: Get social : Present your brand on major social platforms, particularly those that cater to shoppers and handmade enthusiasts, like Facebook, Instagram and Pinterest. Regularly post new, original content to build up your community and take the time to actually engage with your network. Create a blog : Adding a free blog  to your site and regularly updating it with fresh content can help to build up your credibility and improve our site’s search engine visibility (aka “SEO”). Of course, a blog is a long-term commitment; we don’t advise starting one if you don’t have the time, resources, and/or passion to manage it. Launch ads : Paid advertising can supplement your organic marketing efforts by helping you reach new audiences quickly. Consider online advertising on social media, search engines, and/or marketplaces. With Wix, you can easily set up Facebook Ads  and Instagram campaigns powered by Wix’s AI capabilities. Use email marketing: Email is not yet a lost art. It can be an effective medium for drawing attention to your new products, promotions, giveaways, customer feedback, and more. Moreover, you can use Wix's fully-integrated email marketing  services to automate a full-cycle email funnel to keep both prospective and returning customers engaged. Attend local events: Spread the word about your business by attending local fairs and events (or hosting virtual workshops and live events). Showcase your crafts and invite your attendees to join your mailing list to receive information on any upcoming sales or product drops. As a crafter, building an online store  is an expression of your creativity as much as it is a way to earn some hard-earned money. As you dive into the world of eCommerce, have fun with it. Remember to stay true to your initial vision for your crafts while acquiring new customers and fans. How to sell crafts online FAQ What is the best way to sell homemade crafts? The best way to sell homemade crafts is to create a high-quality product that is unique and in demand. You should also market your products effectively through social media, email marketing, and other channels. Is selling crafts online profitable? Selling crafts online can be profitable remote work, but it takes time and effort. You need to create high-quality products, market them effectively, and build a good reputation. If you do these things, you can be successful in selling crafts online. What crafts are in high demand? Jewelry:  Jewelry is a popular craft that can be made with a variety of materials, including beads, wire, and metal. Crochet and knitting:  Crochet and knitting are both popular crafts that can be used to make a variety of items, such as scarves, hats, and blankets. Sewing:  Sewing is a versatile craft that can be used to make a variety of items, such as clothing, home décor, and bags. Paper crafts:  Paper crafts are a fun and creative way to use paper to make a variety of items, such as cards, decorations, and jewelry. Woodworking:  Woodworking is a great way to create beautiful and functional pieces of furniture, home décor, and other items. Decorative painting:  Decorative painting is a fun and creative way to add personality to your home décor. Upcycling:  Upcycling is the process of transforming old materials into new and useful items. What products are the hardest to sell? Mass-produced items:  Mass-produced items are often difficult to sell, as there is a lot of competition from other sellers. Overpriced items:  Items that are priced too high are often difficult to sell, as customers are less likely to buy them. Items with poor quality:  Items that are made with poor quality materials or that are poorly made are often difficult to sell, as customers are less likely to be satisfied with them. Items that are not unique:  Items that are not unique or that are not in high demand are often difficult to sell. How do I price my handmade items? To determine the right pricing for your handmade items, consider the cost of materials, the time investedxfprodyc and factor in your skill level. Calculate the total production cost, including raw materials, labor hours, and any additional expenses. Additionally, research similar handmade products to understand market prices and ensure your pricing is competitive. Don't forget to account for your expertise and the uniqueness of your creations when setting a fair and profitable price. What kinds of crafts sell best? The popularity of crafts can vary, but items that are unique, functional, or have a personalized touch often perform well. Popular categories include handmade jewelry, home decor, personalized gifts, and accessories. Stay attuned to current trends and consider your own passion and skill set when choosing what crafts to create. Conduct market research and test different products to discover what resonates best with your target audience. Additionally, offering customizable or niche items can help your crafts stand out in the market. Why are handmade and crafted items popular? Personal touch : Handmade items carry the personal touch of the creator, offering something truly unique that mass-produced items can't match. Quality and craftsmanship : Consumers appreciate the high level of quality and craftsmanship that goes into each handmade piece. Support for small Businesses : There's a growing desire to support small businesses and independent artisans, which aligns perfectly with buying handmade crafts. Customization options : Many craft buyers enjoy the option to customize their purchases, making them perfect gifts or personal treasures. How canI leverage the trend of craft-along videos to boost sales and engagement? There are a few ways to use the trend of craft-along videos to help you sell more: Create live streaming sessions showcasing your crafting process Offer kits with materials needed to follow along, to monetize your videos Host virtual workshops or classes for specific projects that can be joined virtually, streamed live and sold on later Encourage participants to share their results on social media, to spread more buzz around your videos and crafts How can I use a growing demand for personalization to stand out in a competitive crafting industry? When it comes to selling crafts, personalization is relatively easy to incorporate into your business model: Offer custom color or material choices for standard designs Implement a design your own feature for certain products Create limited edition collections based on customer votes Offer personalized packaging or gift wrapping options Develop a system for customers to commission entirely bespoke pieces

When it comes to figuring out how to sell art online, using an online store builder is the one of the best ways to start. In fact, it’s now easier than ever for artists, designers and illustrators to share their work online and monetize their success. From picking the right online platform and mastering website design , to creating your marketing assets and deciding how to price your work, here are the most important things you need to know about how to sell art online. Ready to get your name out there? Use Wix’s website builder  and learn how to make a website today. How to sell art online in 8 steps Build your artist brand Decide what types of art to sell online Price your artwork for sale Photograph your art Set up your online store Choose how to ship physical art Promote your art Manage your shop 01. Build your artist brand In order to give your pieces the promotion they deserve, it’s imperative to create a brand. Like any product being sold, people buy it not only for what it can do or how it looks, but they’re buying the brand, too. You can start by creating a name for your business, whether that be your own name or using an artist name generator for help. Next, think about who your target market is and the mood you’d like your artwork and eCommerce website to evoke. Create a consistent visual language to make your brand feel tailored and unified, with a well-crafted color palette and a selection of one to three fonts. Then, create a logo with a free logo maker to create your very own personal emblem. Once you set the right tone and have a logo that represents your brand, make sure to carry both across all your marketing channels, not only your store – from the design of your online art portfolio , social feeds, newsletter and business cards. Making a website is a great way to get started with building your brand as an artist, and a crucial part of selling art online. There are also plenty of great portfolio websites to draw inspiration from. Learn more: What is branding 02. Decide what types of art to sell online This will depend on what type of art you create and what your goals are - and you may choose to mix and match approaches. Artists that use classical mediums, such as painting or pencil drawing, may choose to only sell originals, while digital artists may exclusively sell printed versions of their work. However, that’s not to say that painters can’t also sell prints. You may also choose to take custom orders, creating a single piece of art for a specific order. The opportunities for how you sell your work are truly limitless, so think this through before you start selling your art online. It will affect if you need to work with a dropshipper or printing company. Here are several avenues to consider: Create your own original art : This is the most straightforward approach. You can sell original pieces that you create, such as paintings, pottery, or digital illustrations. You can even print your work on merchandise products like t-shirts, cell phone cases and mugs via print on demand technology. License or resell work by other artists : Partner with a local or independent artist, or buy art that you can resell and license for reproduction. Artists may be open to a consignment arrangement, whereby you receive a percentage of each sale in exchange for handling marketing and transactions. Search the secondary art market : Buy artwork through galleries, dealer networks, auction houses, or art fairs. This option may be more expensive (and require a very different strategy) than licensing or buying directly from an artist, but it could help you get your hands on a large collection of in-demand pieces. 03. Price your artwork for sale Correctly pricing the artwork you sell is important for the success of starting your business and for your own peace of mind. The trickiest part is landing on a price that attracts sales but doesn’t undervalue your work. This step will likely take some experimentation, research and analysis. You’ll want to keep the below factors in mind when naming your price: The time it took you to make the piece The cost of materials The cost of selling (e.g., commission rates) on a channel Your experience level The market value for similar artwork or products What you need to cover your business costs (e.g., overhead, marketing strategies , advertising, shipping) Once you have a handle on your costs and the going rate for similar pieces, you can start to set prices. Of course, pricing—especially for artwork—is not all about hard numbers. You may be able to command higher prices (and thereby higher margins) if you’re a more experienced or well-known artist. In another instance, a limited-edition, made-to-order or co-branded piece could warrant higher pricing as well. In any case, you’ll want to be consistent with how your items are priced across multiple channels. Remember to keep tabs on the constantly changing appetite of the industry, and while art isn’t generally a “discounted” product, you can still test promotions to entice buyers or clear out older inventory. Pricing original art vs pricing digital prints to sell Pricing original art and digital prints requires different approaches because each holds unique value. For original art, consider factors like material costs, time and the piece’s uniqueness. A simple formula to guide you is: (Material costs + (hours spent × hourly rate)) × multiplier The multiplier reflects things like your reputation or demand for your work. For example, if materials cost $50, you worked 20 hours at $20/hour, and your multiplier is 2, the price would come to $1,000. This ensures your pricing reflects both your effort and the exclusivity of the piece. For digital prints, focus on accessibility and scalability. Use this formula: (Production cost + desired profit) × adjustment factor The adjustment factor depends on whether it’s an open edition (e.g., 1) or a limited edition (e.g., 2-3). For example, with a $10 production cost, $20 desired profit, and a factor of 2, a limited-edition print would be priced at $60. This approach balances profitability with competitive pricing tailored to your audience. 04. Photograph your art Photography is key for selling art online. Even if buyers can’t see the real thing before purchasing, they need to get a sense of your product’s quality and condition. Use these tips as a guide: Quality camera:  A quality camera will provide you with better image quality, low-light performance and a range of features to enhance your photography. Pairing it with a sturdy tripod will help eliminate camera shake and ensure stability. Neutral backdrop:  Use a white or neutral-colored background for your images so that each product stands out without distractions. Proper lighting : Use diffused natural light (e.g., next to a large window) or artificial light that mimics natural light as best as possible. It minimizes glare and accurately captures colors. High-resolution : Photographs should be at least 300 DPI (dots per inch) so that customers can zoom in on details without losing quality. Angles : Feature multiple angles or views of each piece so buyers can understand its dimensions and texture. You can also include lifestyle shots showing how your art might look in different contexts. Edit images:  Use photo editing software for color correction, cropping, and resizing. You can also use design tools to create mockups of your art on products. 05. Set up your online store While you may already have a physical gallery or studio that’s open for business, an online presence can broaden your reach and serve to generate sales even when you’re asleep. Your online store should visually represent you as an artist and brand, and intrigue shoppers to continue scrolling. With Wix (which is arguably one of the best website builders for artists you can create a completely customizable website that acts as your store and art portfolio in one. Utilize a unique eCommerce template and choose colors and fonts that match your branding and emotions you want your art to convey. You can even start a blog if you want to connect with your customers and share your ideas about the art world. In addition, here are some other tips on how you can customize your website store and make it unique to you: Clarify what you sell. Your homepage should explicitly explain the type of art you sell. Make sure you include a paragraph or bullet points along with images that explain the inspiration behind your work. It’s also worth including an About section to let buyers know who you are and give them an opportunity to make a personal connection. Bring your products to life with photos or mockups: Display high quality images of your work out in the real world as a framed poster up on a wall or a tote bag hanging on someone’s shoulder. Achieve this either by setting up a photoshoot of your products or with the help of mockups. This will let buyers envision your work integrated into their own lives and make them more likely to make a purchase. Implement design features that make your website more interactive and user friendly. Two incredibly helpful elements include: Hover effects. Provide more information about a product each time a customer hovers over it. This will entice them to click and ultimately, make a purchase. Hover effects can be used to zoom in on a product, show it in a different setting, or introduce a different version of the same product, such as an additional color scheme for the same item. Magnifying glass: Allow site visitors to zoom in on your product pages using a magnifying glass, giving them a view into the intricacies that make your artwork one of a kind. Include clearly displayed prices and store policies. Business transparency is incredibly important for building trust and retaining customers. For this reason, the prices of your work should be easily identifiable and clearly written next to each piece of artwork. In addition, include a section in your store that explicitly states your refund, delivery and cancellation policies. Make sure your check out process is simple. Nothing blows a sale quite like a complicated check out process. Poor UX design when someone is ready to buy can lead to potential customers getting frustrated and clicking off your site. To avoid them abandoning their cart, keep required fields to a minimum and make sure each step is clearly numbered. Lean into AI tools. Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. 06. Choose how to ship physical art The most important thing to keep in mind when shipping artwork is that you need to protect your piece from getting damaged. This means using sturdy packaging materials like bubble wrap, cellophane, packing peanuts or foam board. You should also consider investing in shipping insurance to protect yourself in case the artwork is damaged in transit. There are three primary shipping approaches you can use for physical art (be it a framed work, merchandise or other object) including: DIY - Pack and ship the artwork yourself. When you’re just starting a business selling art, this could be the most affordable option. However, as you scale, you’ll likely need to outsource work to prevent this step from cannibalizing your time. Third-party logistics partner (3PL) - If you're selling high-value artwork, you may want to consider using a professional shipping service like Arrow Express or ShipBob . Outsource fulfillment to a service that has experience handling high-value items like artwork, and has the materials to package it right. Print-on-demand or dropshipping website - This is a good option if you don't have the time or resources to ship—let alone create—artwork on your own. Dropshipping and POD providers handle all tasks related to printing, packaging and shipping your products. Keep in mind that the unboxing experience can impact a buyer’s impression of your brand. While you don’t need to necessarily go all-out in the packaging, always include clear instructions on how to safely unpack and care for your artwork. This will not only demonstrate your attention to detail, but also help ensure that your piece remains in pristine condition for a long time. 07. Promote your art Once your store is set up and ready to go, it’s time to start promoting your online art store. Harness the power of social media, email marketing and search engine optimization (SEO) to get the word out. Explore more: SEO tips for artists . Social media Create social media accounts specifically to promote your work and include a link to your online store in your profiles. On all channels, be authentic and help followers to get to know you by sharing what inspires you. Let your fans know if you’re excited about the launch of a new product, or when you spot a color combination that sparks your imagination. This will make your personal brand feel relatable and foster a more meaningful connection with your audience. Other helpful tips for social media marketing include: Create a social media calendar: You can also use social media as an outlet for announcing sales, discounts, contests and giveaways. Create a social media calendar so that your posts are designed and ready to go up by each holiday or special occasion that you’d like to commemorate. Announce new or upcoming products: Let your followers know each time you add a new item to your store with a post inviting them to check it out. You can also build anticipation by offering a sneak peek into something that’s about to be released, prior to putting it up for sale. This helps your fans feel like part of the process and keeps them more involved in your work, a big part of how to sell art online. Engage with followers with user-generated content: Cultivate a community around your work by building relationships with your followers. Share others’ posts featuring your products. These honest, real-life testimonials are gold. They show just how happy your customers are with their purchase – and they can make new customers excited about the items, too. Polls: Conduct quick polls with questions about your products, asking anything from which design your followers like better to which new items they’d like to see in your store. Be sure to respond to followers’ comments and messages with authentic, genuine replies. Email marketing Email marketing can be an incredibly effective and creative way for artists to market their work. The most important thing is to develop a strategy and stick to it. Start by including an email signup form on your website so people can easily subscribe to your mailing list. However, before you begin sending out emails regularly (once a month is a good place to start), be sure to have enough subscribers to make your efforts worthwhile. According to Campaign Monitor , the average open rate of marketing emails is 18%, so if you have 75 subscribers, you can assume that approximately 13 people will open it. Using an email marketing tool is a good way to track these statistics - not to mention organize your content and subscriber list and create branded and well-structured emails. Once you have a subscriber list, you’ll need to determine the type of content you want to send. As an artist, you have the opportunity to make your email incredibly creative and visually appealing by featuring your work. Your target audience will be more likely to open your emails if they find the content interesting worth their time. Images of new artwork, announcing gallery openings, images of yourself working, deals and discounts and short art blog posts are all types of content you could include. It’s also worth testing out a few different types of emails and seeing what performs best - then create more of it. SEO To increase the chances of potential buyers finding you on Google, you’ll want to optimize your online store for SEO. This process includes incorporating a variety of content and specific keywords throughout your website. To get started, your Wix online store comes with SEO features including an SEO setup checklist. You can also use a free SEO tool like Google Keyword Planner or invest in a paid one, such as Ahrefs , to identify keywords and phrases people are searching for that are relevant to your niche. Try to incorporate shorter keywords, such as newborn photographer , as well as longer, more specific keywords like how to do newborn photography, throughout your website content. The combination will give you more opportunities for your store to rank on Google. 08. Manage your shop To manage your art shop, you will need to: Track your inventory. This includes keeping track of what artwork you have available for sale, where it's located, and its current status (e.g., for sale, on hold, sold). You can use a spreadsheet or inventory management software to track your inventory. Process orders. Once you receive an order for a piece of artwork, you'll need to process it and ship it to the customer. This includes packing the artwork securely, calculating shipping costs and creating a shipping label. Manage your finances. This includes tracking your sales and expenses, and making sure that you're profitable. You can use a simple accounting program or spreadsheet to track your finances. Printing items to sell. If you use a print on demand service such as Wix Art Store, Printful or Printify, then printing, packing and shipping are all taken care of for you. However, if you do this yourself, you’ll need to invest in a quality printer, ink and paper. Printing your own work can keep your costs down. However, as your business grows, you may find that you need to outsource the task as volume continues to increase. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 10 best platforms to sell art online 01. Wix Wix for artists provides multiple opportunities for selling your artwork online, helping you find the right fit for your needs as a freelance artist. Create your online store by choosing any of these eCommerce templates to get started. You can add the Wix Art Store app to your website, which offers a print on demand service for selling digital illustrations , prints and other merchandise. The Art Store’s all-in-one solution takes care of the packaging, shipping and payment for you, so you don’t have to worry about technicalities. It’s also free to install and completely commission-free to use. You can also integrate print on demand services, Printful or Printify , with your online store. That way, you’ll be able to custom-design a wide array of products, such as posters, T-shirts, mugs and much more, with these easy-to-use dropshipping apps. The fulfillment and shipping of the products will be taken care of by Printful or Printify for each new order. 02. Etsy Etsy is a marketplace for creative goods that specializes in handmade or vintage items and craft supplies. Sellers can create and customize elements in their shop, such as the shop banner and profile image. This is helpful when you're just starting out and learning how to sell art online. Etsy charges nominal listing and transaction fees. Their store comes with added marketing and promotional tools for managing orders and promoting your listings. Etsy merchants can also use the print on demand service Printify. 03. Society6 Society6 was founded in 2009 with the goal of carving a welcoming space for both independent artists and their audiences. This print on demand service offers a wide variety of products, from wall art to home decor, furniture and apparel. All order fulfillment aspects are taken care of by Society6, including printing and shipping. The website pays artists a set percentage of each product they sell. 04. DeviantART With over 47 million users, DeviantArt is the world’s largest art community. Artists can personalize their profile and set up a shop to promote and sell their deviations, either in the form of commissioned work or prints and digital downloads. For artists who want to make their own NFTs, they can also submit work to DeviantArt and receive alerts if and when someone tries to mint it as an unauthorized NFT on a public blockchain . 05. Big Cartel Geared towards artists, makers and small brands, Big Cartel is a platform for creating and customizing stores for selling art online. The store can also be part of your online portfolio website . While Big Cartel doesn't charge listing fees, artists can choose from a variety of monthly plans depending on the amount of products in their store. For budding merchants, stores with five products or under are free of charge. 06. Shopify eCommerce platform Shopify allows users to set up their own storefront and sell products directly on their websites, social media platforms and other marketplaces. Artists can sell physical products, digital products, services and more. 07. Redbubble Redbubble is a marketplace for print on demand products created with user-submitted artwork. Designs can be printed in the form of posters, T-shirts, vinyl stickers, mobile phone cases and more. Redbubble coordinates the printing, shipping and customer service for each of its sales. In addition, artists can choose their preferred profit margin and retail prices, based on a set base per product. 08. Fine Art America Fine Art America is the country’s largest online art store and print on demand website that services the entire globe. Artists can sell all types of art, from original canvases to prints to tapestries and home decor. Fine Art America takes care of both printing and shipping in one of their manufacturing facilities - and every shipment comes with a 30-day money-back guarantee. Sellers can set up a free standard membership or a Premium account for $30 which provides more exposure and sales opportunities. In addition to a practical storefront, Fine Art America also provides administrative and marketing tools for their clients including an online store, tools to create and send out newsletters and access to members-only groups. 09. Artfinder To sell their work on Artfinder , artists need to undergo an application process in which they submit a work sample and tell the company a bit about themselves. Artfinder will then select artists they want to work with to sell on their site, taking a 33%-40% commission. And unlike some other online art stores, Artfinder only allows artists to sell original artwork, with an emphasis on photography and paintings - they do not sell or produce prints. 10. UGallery UGallery also carefully selects which artists to feature on their site by requiring an application process. Their goal is for buyers to feel like instead of scrolling through a website, they are strolling through art galleries and connecting with the pieces in person. Everything showcased is handpicked with UGallery, providing a selectively curated and extremely upscale shopping experience. Once a piece is sold, UGallery splits the profit 50/50 with the artist. How to protect your art from theft Protecting your creative work is crucial when you're selling your art, as plagiarism and copyright infringement are common challenges. Copyright gives you legal ownership of your creations, ensuring others can’t use, reproduce or share them without your permission. Registering your work with a copyright authority adds a layer of protection and provides a solid foundation for taking action if your work is misused. To safeguard your work from plagiarism, take simple, proactive steps. Add visible or semi-transparent watermarks to your online images to deter misuse. Sharing low-resolution versions on websites or social media prevents full-quality files from being exploited. Digital artists can also embed metadata to establish ownership in a discreet but effective way. Regularly monitor the platforms where you share your work to catch unauthorized use as early as possible. If infringement happens, you have options. Reach out to a copyright lawyer for advice on issuing cease-and-desist letters or pursuing legal claims. Many online platforms also offer takedown tools—submit proof of copyright to quickly have stolen content removed. Protecting your work isn’t just about preserving your income - it’s about honoring your creativity and ensuring your ideas get the recognition they deserve. How to sell art online FAQ Is it profitable to sell art online? Yes, it's possible to make a profit selling art online. However, it's important to be realistic about your expectations. The art market is competitive, and it takes time and effort to build a successful business. What kind of art sells the most online? Some of the most popular types of art sold online include: Abstract art Landscape art Portraiture Animal art Pop art Digital art However, it's important to note that there is a market for all types of art. If you create unique and high-quality artwork, you will be able to find buyers. How much does it cost to build a store to sell art online? The cost to build a website selling art online varies depending on the platform you choose and the features you want to include. If you sell your art on an online marketplace, you will typically need to pay a commission on each sale. If you create your own website, you will need to pay for hosting and domain name registration. How do I know if my art is worth enough to sell? The value of art is subjective, so there is no definitive answer to this question. However, there are some factors you can consider when pricing your work, such as the cost of materials, the time it took to create the piece and the demand for your type of art. How to sell art online for beginners? If you're a beginner, it's a good idea to start by selling your art on an online marketplace. This is a relatively easy way to get started, and you will have access to a large audience of potential buyers. Once you've gained some experience, you may want to consider creating an art portfolio and online store to sell your art. This will give you more control over your branding and pricing. Get inspired by portfolio website examples . What legal considerations should artists be aware of when selling art online? When selling art online, it’s crucial to understand the legal aspects of intellectual property rights, copyright and tax regulations. Make sure to credit and get permission for any images or references you use in your artwork. Familiarize yourself with the laws regarding reproductions and limited edition prints. Additionally, artists should familiarize themselves with sales tax laws in their state or country and ensure they are collecting and remitting the appropriate taxes on their sales. It may also be beneficial to consult a lawyer or accountant for guidance. What are the benefits of creating an FAQ page on an art website? Having an FAQ page on your art website offers numerous benefits. It provides efficient customer service by addressing common questions, saving both you and your customers time and effort without the need for direct communication. A well-written FAQ web page also establishes credibility, showcasing your knowledge and trustworthiness as an artist or online seller. By proactively addressing potential concerns or hesitations, it reassures customers and increases the likelihood of purchases. How can I use augmented reality to enhance the online art shopping experience? Augmented reality (AR) technology allows customers to virtually visualize art in their own space before making a purchase, enhancing the online shopping experience. Wix App Market  offers applications such as Swift XR to integrate AR into your Wix online store. Is selling art online worth it? Selling art online can be a worthwhile endeavor due to its ability to reach a global audience and the flexibility it offers in managing your shop. However, it does come with challenges, such as high competition and the need to invest in strong marketing efforts to stand out. Success often depends on building a distinctive brand, pricing your work effectively and utilizing the right platforms.

Ready to showcase your best work? Start building your portfolio → Knowing how to make a journalism portfolio is essential for showcasing your work and unlocking new opportunities. A strong portfolio website brings together your best stories, from investigative features to breaking news and presents them in a way that reflects your skills and professional identity. With portfolio website builders and AI tools, you can create a professional journalism portfolio that organizes your work clearly and effectively. This guide will walk you through how to make a portfolio for journalism that reflects your style and strengths. Start building with Wix's AI portfolio generator . TL;DR: how to make a journalism portfolio A journalism portfolio is a curated website that showcases your best reporting, writing and multimedia work, highlighting your skills, credibility and professional focus. The strongest portfolios focus on a few standout pieces, typically 3–5. These are shaped around a clear direction such as investigative or feature writing. Adding context to each piece shows not just what you have produced but how you work. A simple structure with an about page, a resume and clear contact details keeps your portfolio easy to navigate, mobile-friendly and up to date. Key journalism portfolio features Feature What it is Why it matters Best work selection A curated set of your strongest articles, reports or multimedia projects Highlights your voice, strengths and overall quality without overwhelming the reader Clear focus or direction Work that reflects a consistent theme, beat or journalistic interest Helps communicate your identity as a journalist and makes your portfolio more cohesive Organized work sections Categorizing content into areas like news, features, opinion or multimedia Makes it easy to navigate and allows readers to quickly understand your range Context for each piece Short descriptions explaining the story, your role and the approach Adds depth to your work and shows the thinking behind your reporting Contact information A dedicated section with your email, social links or contact form Ensures editors, collaborators or clients can easily reach you With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. How to make a journalism portfolio in 13 steps  Building your journalism portfolio might feel like a big project, but trust us, it’s totally doable. Take it one step at a time and before you know it, you’ll have a polished, professional portfolio that’s truly your own. Select your best journalism work Tailor your journalistic work to fit your goals Pick a domain and website host Choose a portfolio builder and template Create a compelling homepage Organize and showcase your work Provide context for each piece Design a strong about page Add your resume or CV Add a contact page with your details Stay active on social media Optimize your portfolio for SEO Keep your journalism portfolio updated 01. Select your best journalism work The first step is pulling together the pieces you’re most proud of, whether that’s published articles, blog posts, videos or even academic essays if you’re starting out. Try to curate a balanced collection that shows off your talent, creativity and range. “Think of your portfolio as a reflection of your adaptability,” says Sharon. Include examples that showcase your storytelling, attention to detail and ability to connect with different audiences. If you’re still building your body of work, don’t stress. Many professionals kick things off with writing samples or mock projects, like crafting a hypothetical news article or a personal essay. “What matters most is the quality and thought behind your work,” Sharon explains. Even unpublished pieces can display your potential and drive, helping you build a portfolio you’re proud to share.   As a general rule, aim to include 3–5 of your strongest pieces rather than overwhelming your portfolio with too many samples. This helps keep your work focused and easy to navigate. Get inspired: Portfolio name ideas Portfolio website examples 02. Tailor your journalistic work to fit your goals Once you’ve picked your best work, it’s time to tailor your portfolio to match your career aspirations. Think of it as creating a roadmap for your dream job. Your journalism portfolio should reflect where you’re headed, not just where you’ve been. If investigative journalism is your focus, highlight articles that show your talent for digging deep, uncovering facts and presenting insights with impact. If opinion writing is your goal, lean into pieces that showcase your ability to persuade, entertain and spark conversation. This step keeps your portfolio from feeling too scattered or generic. Instead, it becomes a tool that sends a clear message about your professional direction. And here’s a pro tip for those building a personal website for their portfolio: staying focused can pave the way for monetizing your website in the future. Tailor your selections to match not only your goals but also the tone and focus of any role or publication you’re applying to. Adding short descriptions for each piece can provide valuable context, helping readers understand your creative process and the effort behind your work. Start building your personal brand with a professional touch—use a free logo maker  to create a unique identity and learn how to design a logo  that stands out. 03. Pick a domain and website host Your domain name is like your calling card. Keep it professional, simple and easy to remember. A classic choice is your name, which feels personal and polished. If your ideal domain is taken, don’t panic you can use a domain name search or a domain name generator to brainstorm variations. A great domain name not only makes you easier to find but also solidifies your professional brand. When it comes to hosting your portfolio, choosing the right type of hosting is key. Start by considering what is website hosting and how it can impact your site’s performance. If you’re on a budget, free website hosting might sound tempting, but using a reliable service with fast loading times, robust website security and minimal downtime will leave a better impression. “A secure, speedy site can build immediate trust with your audience,” Sharon notes. If you’re unsure how to host a website , many platforms offer guided setups to make the process smooth. After all, your portfolio deserves a strong, reliable home online. 04. Choose a portfolio builder and template Designing your portfolio doesn’t have to feel overwhelming, especially when using an intuitive tool. The best website builders for writers , freelancers and creatives provide all the features you need to make a professional, personalized site. Wix, for example, has a wide selection of customizable website templates that are perfect for journalism portfolios. “With pre-designed layouts, you can create something stunning without sweating the technical details,” says Sharon. When picking your template, focus on clean navigation that lets visitors explore your work without confusion. Skip overly flashy designs and prioritize layouts that are simple and polished, keeping attention on your content and achievements. Learning how to make your website mobile friendly is important, too. Many people will view your site on their phones or tablets, so make sure your journalism portfolio works great on all devices. Search engines love mobile-friendly websites, which means better visibility for your portfolio. Explore Wix's free journalism templates: Journalist website templates News and business website templates Photojournalist website template News blog website template Branding portfolio website template Find the best website builder for your portfolio: Best website builders for freelancers Best website builders for creatives Best website builders for consultants 05. Create a compelling homepage Your homepage is the first chance to grab attention, so make it count. Start with a professional photo that reflects your brand, whether it’s a polished headshot or an action shot of you in your element. Pair it with a brief introduction about who you are and what you do. A concise tagline, like “Bringing stories to life through investigative reporting,” adds clarity and makes your site memorable. Keep it clean and inviting. Use high-quality visuals, sleek typography and a simple color palette that aligns with your personal style. “Your homepage should draw visitors in and give them a taste of what’s to come,” notes Sharon. Avoid clutter and leave room for curiosity. Want inspiration? Browse web design portfolios and the best UX portfolios to see what web design is all about and how others elevate their homepages. 06. Organize and showcase your work How you organize your portfolio says a lot about your professionalism. Make it easy to browse by categorizing your work into sections like reportage, features, opinions or multimedia. This kind of structure not only improves website management but also helps visitors quickly find what interests them. Each piece deserves its own space, with bold and descriptive headlines that capture its essence. Instead of “Article 1,” for example, try something like “How Small Businesses Survived the Pandemic.” Sharon suggests, “Clear organization makes your portfolio approachable and impactful.” Include links to published work where possible or share formatted PDFs for unpublished pieces. This is your chance to highlight your skills in research, storytelling and beyond. 07. Provide context for each piece Every piece in your portfolio tells a story, and a little context can make that story shine. Add a short description to each project explaining what it’s about and your role in its creation. For instance, instead of simply listing an article, you could say, “This feature dives into how small businesses adapted during the pandemic. I conducted five interviews, blended narrative with data and met a tight publication deadline.” Sharon notes, “Sharing the story behind your work shows your thought process and skills in action.” If available, include outcomes like reader engagement or awards to further illustrate your impact. Context not only brings your projects to life but also helps potential employers or collaborators see the value you bring to the table. Pro   tip: Learning  how to create a blog  for your portfolio is optional but highly valuable. With the Wix Blog Maker , you have all the tools to create, design and grow your blog from the ground up. 08. Design a strong about page Your about page is where visitors truly connect with you. Keep it concise and personal by sharing your background, passions and what drives your work. Use it to showcase your unique perspective and leave a lasting impression that invites people to learn more about what you bring to the table. 09. Add your resume or CV Including a resume or CV in your journalism portfolio gives editors and potential employers a clear and structured overview of your experience, skills and professional background. It helps them quickly understand your career path and assess your qualifications without needing to search for additional information. You can add your resume as a downloadable PDF or create a dedicated page on your website for easy access. Make sure it is up to date, well-organized and tailored to highlight your most relevant achievements and expertise. 10. Add a contact page with your details Your contact page should be simple, clear and easy to use. Include your email, social media handles and even a contact form for convenience. Sharon says, “An accessible contact page turns interest into opportunity.” Make connecting with you effortless, so opportunities don’t slip away. 11. Stay active on social media Think of your social media as part of your portfolio. Regular posts, thoughtful engagement and curated content help create a journalism portfolio that reflects your voice and work. Sharon shares, “Active social media presence helps you stay top-of-mind and opens doors for collaboration.” Use these platforms to showcase your expertise, build connections and amplify your reach. This also contributes to your social proof, which includes your social media presence, published work, awards and other forms of professional recognition that reinforce your credibility as a journalist. 12. Optimize your portfolio for SEO Boosting your website traffic starts with smart marketing strategies and using the right SEO features . The best website builders for SEO , like Wix, make it simple to enhance your portfolio’s visibility. Add titles, meta descriptions and relevant keywords to help people find you online. Keep track of what’s working with tools like Wix Analytics , so you can fine-tune your approach and attract even more visitors. SEO isn’t just a tool; it’s your ticket to growing your audience and getting noticed. 13. Keep your journalism portfolio updated Your portfolio isn’t a “set it and forget it” situation. It’s a living, evolving project that deserves regular attention. Add new projects, revise outdated work and make sure everything still reflects your goals. Treat it like a website launch checklist and review your content, update visuals and ensure your site looks fresh and relevant. Keeping your portfolio updated doesn’t just impress visitors, it reminds you how far you’ve come and keeps you motivated for what’s next. What is a journalism portfolio?  It’s a curated collection of your best work, crafted to spotlight your unique voice and accomplishments as a writer, reporter or editor. It doesn’t just show what you’ve done, it tells the story of who you are as a journalist. Creating a professional portfolio  is easier than you might think. Today, most portfolios have moved online, becoming dynamic websites that house everything from published articles to essays and multimedia projects. Many website builders even offer portfolio layouts  to help you get started quickly.  “Your portfolio website is like your handshake in the journalism world,” says Sharon. “It’s the first impression people get of your style, versatility and professionalism.” But a great portfolio is more than just an online repository of work samples. It’s about combining your creativity with your credentials to create something unforgettable. “The secret to an impactful portfolio is blending your personality with your professionalism,” Sharon adds. “This is what truly leaves your audience wanting to know more.” Why you need a journalism portfolio  If you’re serious about journalism, a portfolio is a must. It’s a one-stop-shop for editors, potential employers and collaborators to see exactly what you bring to the table. Here's why a journalism portfolio is non-negotiable: Showcase your work : A portfolio puts your bylines, features and investigative pieces front and center, all in one place. Demonstrate your versatility : It’s a chance to prove you can pivot from hard news to an evocative human-interest story. Editors will notice your range and reliability. Build credibility : Nobody’s going to take your word for it that you’re a great writer. With a portfolio, you’re letting the work speak for itself. "Editors only have one question while hiring," reminds Sharon, "Can you do the job? A solid portfolio gives a big yes." Make networking easier : Share your portfolio link at conferences, in emails or even in casual conversations to strengthen your connections and leave a lasting impression. Keep your progression in sight : Your portfolio isn’t just for others; it’s for you, too. It reflects your growth and helps you honestly assess your career trajectory. Invest in putting together a portfolio that’s polished, current and true to who you are as a journalist. After all, it’s not just about getting hired it’s about celebrating where you’ve been and where you’re heading. Journalism portfolio examples built on Wix To get you inspired, we've rounded up some standout journalism portfolios built on Wix. Whether you're a seasoned journalist or just starting out, these examples will give you plenty to think about for crafting a portfolio that fits your style and story. 01. Karine Hafuta: Multimedia Journalist Karine Hafuta ’s portfolio shines with its combination of legal knowledge and journalism expertise. Her bold description of blending these fields to report on law, politics and crime makes her approach truly unique. The site features her resume, reel and writing samples in an organized, professional layout. The key takeaway? Showcase your niche and how your diverse skill sets make your reporting impactful. 02. Ken Aragaki: Journalist Ken Aragaki ’s portfolio captivates with visually rich content including videos and images that demonstrate his storytelling abilities. From features on cultural music preservation to Olympic stories, his work spans a wide array of topics with global appeal. The takeaway for readers is clear: use multimedia to highlight the depth and versatility of your storytelling skills. 03. Riley Farrell: Convergence Reporter Riley Farrell ’s minimalist portfolio proves that less is more. The site focuses on her writing portfolio and notable interviews, organized in a clear, scrollable format. By keeping the design simple, she directs attention entirely to her work. The lesson here is that an uncluttered approach can allow your journalism to take center stage. 04. Annie Heilbrunn: Sports Journalist Annie Heilbrunn ’s ​journalist portfolio serves as an exemplary example of how to present diverse media work, including print articles, videos and a professional resume. The 'About' section effectively highlights her career achievements, such as her five Emmy awards and roles across various media platforms, providing visitors with a comprehensive understanding of her expertise.  Key takeaways include the importance of a well-organized portfolio that showcases a range of work, the value of a personal narrative in establishing professional identity and the effectiveness of incorporating multimedia elements to engage and inform potential employers or collaborators.​ 05. Zana Kennedy: Student Journalist Zana Kennedy ’s portfolio stands out with a heartfelt introduction to how she discovered journalism. She ties her passion to her growth as an editor and multimedia journalist, giving her portfolio a personal touch. The takeaway here? Don’t shy away from weaving your personal narrative into your portfolio to connect with readers and editors alike. 06. Masha Undensiva-Brenner: Journalist, Audio Producer & Editor Masha Udensiva-Brenner ’s portfolio is straight to the point, showcasing her skills as a multimedia journalist, audio producer and editor. The site’s clean and focused layout makes it easy for visitors to grasp her expertise at a glance. The lesson? Sometimes clarity and brevity are all you need to create a strong impression. 07. Alexnadra Limon: Bilingual News Reporter Alexandra Limon ’s portfolio content wasn’t accessible, but as a bilingual news reporter, her site likely exemplifies the importance of reaching diverse audiences. For bilingual journalists, highlighting multilingual abilities and showcasing work in multiple languages can be a strong tool for connecting to broader markets. Learn more:   How to start a news website How to make a journalism portfolio FAQ How do I create a portfolio without any journalism experience? Start by creating mock projects or blog entries that showcase your writing skills. You can also volunteer to write for smaller publications or contribute guest posts to blogs. These samples can serve as strong representation until you have published work. Additionally, focus on topics you’re passionate about to make your writing stand out. What should a journalism portfolio include? Your portfolio should include your strongest work—from news articles to features or opinion pieces. Additionally, include sections like an About page, contact details and tailored content that reflects your expertise. Make sure to highlight pieces that demonstrate versatility and an ability to adapt to different writing styles. How to format a journalism portfolio? Your portfolio should be easy to browse and well-organized. Structure it with clearly defined sections or categories, using a design that emphasizes clarity and readability. Consider using a clean online platform or website builder to present your work professionally.

If you're looking to start selling on Wix, this guide is for you. From creating an online store , or eCommerce website to dropshipping and print on demand , we'll walk you through how to sell online on Wix from scratch. Learn more about how to use Wix  as a website builder and to manage your business. How to start selling on Wix: create an eCommerce website To sell on Wix first you'll need to create a website . Using eCommerce website design or online store is the best type of website to sell online. To create an eCommerce website to start selling with Wix, follow these steps: 01. Choose a template Start by selecting a website template that includes Wix Stores or any other ecommerce template you prefer. Here are some of the most popular ones to sell online: Fashion store templates Jewelry store templates Arts and craft store templates Beauty store templates Food store templates Pet store templates Once you've chosen your template, you'll need to customize it. The pages you choose and your website design should enforce the purpose of your site and your brand identity. Essential pages include a home page, about us page, services and products pages and also a blog if relevant. Learn more: Is Wix easy to use? 02. Add Wix Stores Created your site? Go to your site's dashboard, click on Apps, then App Market, search for Wix Stores and add it to your site. Learn more: Is Wix good for small business? , Can I sell products on Wix? 03. Create and add products Add your products, including images and descriptions. You can sell physical or digital products with Wix. Create your products by tapping Store Products  or Catalog  and selecting Store Products . Tap Add a Product  to create your first product. If your product is available in various sizes, colors, materials, or other variations, it's essential to add these different product options to your store. This allows customers to select their preferred variant directly on the product page. Wix allows you to manage inventory for each variant individually, for accurate stock tracking and to prevent overstocking. Looking to add product options? Navigate to your site's dashboard and go to the Store Products  section. Choose an existing product or click + New Product  and select Physical . Scroll down to the Product Options  section and click + Add Options . Enter the option name (e.g., "Size" or "Color"). Choose how the option will appear on the product page (e.g., as a list or color swatches). Add the different choices for the option (e.g., Small, Medium, Large). Click Add  to save the options You can also manage each variant by price and inventory. In the Product Options  section, toggle on Manage Pricing and Inventory for Variants . For each variant, enter a unique SKU if desired. Toggle on Track Inventory  to enable stock tracking. Enter the stock quantity for each variant. You can also set different prices, weights, and cost of goods for each variant. Here are some Wix users using Wix to sell, we've also incuded the type of ecommerce site or store they run. Nue Modern : selling modular storage that doubles as stylish furniture. Projeto Fio : selling hand embroidered clothing from Rio de Janeiro. Nurturing Nature Cards : selling 100% plantable gift card for all occasions. 04. Set up payment methods Go to the Settings tab and set up payment providers including Wix Payments or PayPal. Go to Settings  and select Accept Payments  to connect a payment method like credit/debit cards or PayPal. In the Checkout  section, you can tailor your site's checkout experience. Customize the page by adding fields to gather extra customer information, include your store policies, enable gift card payments, and more. The Store Products and Inventory  section offers tools to manage your store efficiently. You can set a minimum order subtotal, display tax or shipping details alongside product prices, and adjust other settings to suit your store’s needs. You must also set your tax settings in compliance with your local tax laws . You can manually enter how much tax you need to collect and from customers or you can set up automated tax collection with Avalara. 05. Configure your shipping options For each location you sell in you can choose from 3 different shipping or delivery methods: Shipping: Ship products to customers. Delivery: Hand-deliver to customers who live in your area. Pickup: Allow local customers to pick up products from any of your physical locations.  06. Publish your eCommerce site and launch your store Once everything is set up, publish your site to go live. Make sure to test it fully, to check everything works as it should. In order to start selling you'll need a Wix paid plan. This will also give you a customizable domain name for your store. After your site is live, you can use your analytics to track your traffic, sales and customer behavior, in order to understand what's working or not with your selling. You can also power up your online store with the Wix AI Site Chat . Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With the AI site chat, you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Explore these eCommerce website examples . How to sell with Wix - dropshipping Looking to start a dropshipping business ? Learn how to make a Wix website . Dropshipping is a sales model in which the store owner sells products without needing to keep them in stock. Thus, the store owner acts as an intermediary, passing the orders placed in their store to the supplier, who is responsible for delivering them to the final customer. – Bruno Brito, dropshipping specialist and CEO of Empreender Create a website with Wix and then follow these steps to start selling with this popular ecommerce type. 1. Connect your Wix store  to a dropshipping app like Modalyst or Spocket. You can do this by going to the Wix App Market  and adding the desired app. 2. Choose products  you want to sell from the app. You can browse through thousands of products and select those that fit your business. Not sure which dropshipping products to sell? Sticker dropshipping Tea dropshipping Beauty dropshipping Clothing dropshipping Pet dropshipping Tshirt dropshipping 3. Set pricing and shipping rules  for your products. You can define how much you want to charge and set up shipping options in your Wix dashboard. 4. Add products to your store . Once you have customized your products, click 'Add to Store' to make them live on your site. 5. Manage orders . When a customer makes a purchase, the supplier will handle fulfillment and shipping directly to the customer. How to sell with Wix - print on demand Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix.

Wix Payments is a comprehensive, integrated payment processing solution designed to simplify how businesses accept and manage payments online and in-person. As the native payment processor for the Wix website builder , it allows merchants to streamline their financial operations (to sell online ) while providing their customers with a range of flexible, secure payment options. Learn more: How to make an eCommerce website Wix Payments: an in-depth look Wix Payments offers merchants a centralized dashboard to manage all their transaction types, including product orders and subscriptions, service bookings and event tickets. This means not having to navigate multiple platforms or reconcile data from various sources, saving business owners valuable time. Its also much simpler to manage. Multiple payment types Consumers today demand flexibility in how they pay, Wix Payments delivers by supporting (according to location): Major credit and debit cards (Visa, Mastercard, American Express, Discover) Digital wallets (Apple Pay, Google Pay) PayPal and Venmo Buy Now Pay Later options (Affirm, Afterpay, Klarna, PayPal Pay Later) Tap to Pay functionality for mobile devices This variety helps reduce cart abandonment rates by giving customers a choice of preferred payment methods, leading often to higher conversion rates and sales. Seamless checkout process Because the checkout experience significantly impacts conversion rates Wix Payments allows merchants to build a seamless checkout experience that keeps customers within their online store rather than redirecting them to third-party payment providers. This continuity maintains trust and reduces friction points that could cause potential customers to abandon their purchases. Learn more: How to start an online store Simplified financial operations Efficient operations is a key benefit of Wix Payments. The platform achieves this by streamlining: Transaction processing and reconciliation Payout management (typically within 1-3 business days) Chargeback handling and dispute resolution Fraud protection through AI and rule-based systems The integration of PayPal directly into Wix Payments allows U.S. merchants to manage PayPal transactions alongside other payment types, further simplifying back-office operations and providing clearer cash flow visibility. Omnichannel sales support With Wix Point of Sale (POS) integration , businesses can create a unified ecommerce experience across online and offline channels. This omnichannel approach delivers: Synchronized inventory management Consistent customer records Consolidated sales analytics Seamless returns processing regardless of purchase channel The system automatically updates inventory levels and customer data across all sales channels, preventing overselling and improving customer service. Selling in person too?  Wix Point of Sale lets businesses accept card payments and manage online and in-store sales together. For UK sellers, see Online POS UK . Built-in security and compliance Wix Payments prioritizes security for merchants and their buyers with: PCI-DSS compliance HTTPS/TLS encryption for all transactions Advanced fraud detection tools Secure data storage These measures not only protect businesses and their customers but also help merchants avoid the complex compliance requirements they would otherwise need to manage independently. Transparent pricing Wix Payments offers straightforward pricing, typically charging: 2.9% + $0.30 per transaction for online payments in the U.S. No setup or monthly fees for merchants on Wix Core plans or higher Competitive rates for in-person transactions via Wix POS This transparent fee structure helps businesses accurately forecast costs and eliminates unpleasant surprises from hidden fees. Global availability Wix Payments is currently available in approximately 15 countries (primarily in North America and Europe) and Wix itself supports over 80 third-party payment gateways to facilitate global commerce. This allows merchants to: Accept payments in multiple currencies Choose region-specific payment methods like Giropay (Germany), iDEAL (Netherlands) or Pix (Brazil) Expand into international markets even where Wix Payments isn't directly available Business analytics Beyond processing payments, Wix Payments provides valuable analytics and reporting tools that help merchants: Identify top-selling products or services Analyze sales trends and patterns Understand customer purchasing behavior Track revenue across different sales channels These insights enable data-driven decision-making to optimize inventory, marketing strategies and business growth plans.

Ready to showcase your best work? Start building your portfolio → Learning how to make a fashion portfolio is essential for showcasing your work, attracting new clients and building a strong personal brand. Whether you’re just starting out or refining your craft, a well-designed online portfolio helps translate your creative vision into a digital format that feels just as compelling as your work in real life, especially for fashion designers. The good news is that creating a website  for your fashion portfolio is easier than ever with the right fashion website builder . These tools handle much of the technical side so you can focus on designing and presenting your work. In this guide, we’ll walk you through how to make a portfolio  step by step and build a fashion portfolio website that truly stands out.   TL;DR: how to make a fashion portfolio Building an online fashion portfolio is one of the most effective ways to showcase your work and grow your fashion career. To create a strong fashion portfolio website, focus on selecting your best projects, using a clean and customizable template and designing pages that highlight your creative process and skills. Make sure your portfolio is mobile friendly, connected to a professional domain and optimized for SEO. What to include in an online fashion portfolio Section What to include Why it matters Homepage Name, strong visuals, clear introduction, call to action Creates a strong first impression and guides visitors Portfolio projects 5–10 best works, high quality images, project descriptions Shows your skills and design range clearly About page Short bio, design approach, background Builds trust and adds personality to your portfolio Creative process Sketches, mood boards, technical drawings Demonstrates how you think and work as a designer Contact page Email, contact form, social links Makes it easy for clients and recruiters to reach you What is a fashion portfolio?  A fashion portfolio is a curated collection of a fashion designer’s work. It showcases their creativity, skills and design approach while acting as proof of their professional experience. When you create your own fashion portfolio, it should clearly communicate your vision as a designer and attract potential clients, employers or collaborators. Fashion portfolios can be presented in several formats, including physical portfolios, slideshow presentations and digital portfolio websites. How to make an online fashion portfolio in 9 steps Choose a portfolio builder  Look for inspiration  Prepare your best fashion projects to showcase Choose a customizable template  Start customizing your fashion portfolio Build your fashion portfolio pages   Make a mobile friendly design  Connect to your official domain  Review and publish your fashion portfolio 01. Choose a portfolio builder  The first step in knowing how to make an online portfolio is choosing the right website builder to get started. Platforms like Wix provide user-friendly drag-and-drop technology to simplify the website creation process for individuals without a background in web design. Using professional portfolio templates and custom design features, the best portfolio website builders  allow users to design their site and publish it without hiring a developer.  On top of investigating a pricing model that works for you, choose a builder with a sophisticated suite of design, hosting and content management tools. It’s even better if, like Wix, you’ll have built-in SEO and marketing tools, too. Last but not least, given the visual nature of your fashion portfolio, find a builder that supports high-quality imagery.    02. Look for inspiration  You’ve already got an eye for design, but designing a website means entering an entirely new world of form and function. Before you create a fashion portfolio, we recommend exploring existing online sources for inspiration. Make a list of your favorite fashion blogs, online shops and the best portfolio websites .  Pay attention to features you like, such as website formats, written copy and design elements like color schemes, fonts, animation and imagery. This exploration will provide valuable insights when you make your own fashion design portfolio.   03. Prepare your best projects to showcase  You may not fit all of your work into one design portfolio. And even if you could, rule number one is to carefully select which projects to include. Before designing your fashion portfolio site, review your previous work and be decisive about what to add.  You should have at least five and no more than ten projects or categories to start.cFor a great first impression, give visitors a presentation of your best work and focus on quality, relevance and significance:  Include works that are especially meaningful to your fashion career  Use a range of works to highlight your versatility  Add recent projects to reflect your current style and keep your portfolio up-to-date Definitely  add award-winning collections to the mix  04. Choose a customizable template  Find a fashion design website template  for your portfolio website that’s chic, functional and has everything you need to share your collections. It’s a good idea to use a portfolio website template with ample white space for your images, this way they can be effectively showcased without clutter or distraction. To ensure a satisfying user experience, select a template that incorporates a menu, provides effortless navigation and facilitates an intuitive user journey.  05. Start customizing your fashion portfolio Now that you’ve got a template, it’s time to build your fashion portfolio the way you want it. At this point, you’ll enter the backend of your website creator’s dashboard and start customizing the design. Keep in mind that because website creation is an iterative process, you'll likely need to modify some details as you add content and continue building. Here are some essential steps to customizing your fashion website template: Choose fonts and colors Wix, like other website builders, provides a suite of web-safe fonts, ranging from trendy fonts to more classic styles. You can personalize the look of your fashion portfolio with typography by choosing and pairing fonts which reflect your personal style and professional persona.  Creating a cohesive color scheme is equally important to your personal brand, since this will set a consistent tone for your portfolio. Wix offers numerous color scheme presets that can be applied to your fashion website, with the option to customize and edit them.   Learn more about how to make a fashion website . Add a website background Choose a background for your web pages that will reinforce your site’s visual style. Whether you opt for a solid color, a dynamic video, or a subtle gradient, it should fit with your color scheme. Your portfolio’s website background serves as a canvas for your fashion portfolio, and should enhance the primary content in the foreground.   Create a killer homepage   A homepage is usually the first thing visitors see when they arrive at a website, and it's often the most frequently visited. Ensure that your homepage captivates users, encouraging them to delve deeper into your portfolio.   To do this, key elements to include on the homepage are: your name, a navigation menu, calls-to-action, images and a concise introduction. While a full biography is not necessary, provide enough information for visitors to grasp who you are, what you do, and how to contact you.  Make an about page  A well-crafted About Page is a great way for fashion designers like yourself to provide visitors with insights into your work and distinguish yourself from the competition. It can include a concise bio that outlines your personal and professional experiences. It’s also an opportunity to convey your mission and vision as a designer, detailing your approach and inspirations.  Include a contact page  This simple addition will make it easier for individuals to get in touch with you. Be sure your contact page includes the following: A well-designed contact form Your email address (investing in a business email  is an easy way to elevate your professional presence) A current phone number Links to your relevant social media accounts 06. Build your fashion portfolio pages  In step three, you've already chosen the projects to include in your portfolio. Now, it's time to create a page for each project and add them to your fashion portfolio website. Your portfolio pages represent the crux of your website design —here’s the space where you’re really going to exhibit your capabilities.   It’s important to organize your fashion portfolio effectively, arranging the projects in your portfolio by category, date or season. As you build these individual pages, consider including these key elements:   A short introduction explaining the specific project details  High quality images or videos of your work that are optimized for the web Images of sketches, illustrations, photographs, technical drawings or fabric swatches that highlight your creative process  Inspirational details about the project, such as your approach or a background story  07. Make a mobile friendly design  According to statistics, almost 60% of global traffic  to your site will come from users on mobile devices. That makes it incredibly important to make a fashion portfolio website that’s ready for use on small screens.  If you're building your portfolio with Wix, you'll benefit from an automated mobile-friendly version and an adaptive gallery for your images. While this simplifies the process, regularly checking the mobile editor is crucial to ensure the mobile site generated accurately reflects your design vision.  08. Connect to an official domain  When your fashion design website is ready, connect it to a domain  that aligns with your brand. Choose a memorable domain name that includes your name or design company's name. Additionally, select a suitable top-level domain (TLD), for example, the ".com" in Wix.com. Available TLD options range from the traditional .org, .com and .net to newer options such as .biz, .llc, .tips, .store, .co, .photos, .love, .work, .space, .digital, .club, .tv, .blog, .info, .site, .land, .company, .solutions, .website, .tech, .training, .coach, .world, .party, .yoga, .wiki, .ninja, .directory, .guru, .live, .fit, .studio, .today, .design, .pictures, .expert, .technology, .top, .co.uk .london, .tokyo, .ninja, .email and .xyz. Many portfolio-building platforms, including Wix, include domain purchase as part of their service package. Once you have your domain, connect it to your website before launching it.   "When your domain name closely matches your business name, it helps reinforce your brand, making it easier for customers to remember, and it also enhances brand credibility and trust. However, creativity can also play a role; sometimes a slight variation or a relevant keyword can work just as well as long as it remains true to your brand identity." - Karen Friedlander, Product Marketing Manager at Wix 09. Review and publish your fashion portfolio Before launching your fashion portfolio website, it's essential to review and refine it thoroughly. Start by previewing the design and sharing it with trusted individuals for their feedback. Pay attention to the site's visual appeal, user-friendliness and functionality. Additionally, review the written website copy for grammar and spelling errors.    This stage is also an excellent opportunity for SEO  and web accessibility  audits. Optimizing for basic SEO elements is necessary for improving your chances of ranking on Google. Additionally, website accessibility involves making your site inclusive and user-friendly for individuals with disabilities, including visual, motor, hearing, cognitive, or situational challenges.  By addressing both SEO and accessibility at this stage, you'll enhance your site's overall quality and appeal to a broader audience. Once you’re satisfied and confident with your fashion portfolio website, it’s time to hit “publish” and share it with the world.  Next steps after launching your fashion portfolio With your site now live, several strategies can help drive traffic and facilitate business growth. From promotional efforts to ongoing maintenance, here are some ideas to keep your site performing at its best: Promote your website   There are several cost-effective ways to promote your fashion design portfolio. One way is to harness the power of social media by sharing it across various channels including Instagram, TikTok, Pinterest, LinkedIn and more. You can engage followers by including your website address in your profile details, or creating unique posts and advertisements that lead back to your fashion portfolio.   Email marketing is another effective strategy. With well-crafted campaigns, you can regularly engage with your followers and consistently drive new visitors or returning customers to your site. On Wix, an integrated email marketing tool  makes it easy to build your mailing list, create optimized emails, automate campaigns and track your results.  Keep it up-to-date  As your fashion empire grows and develops, make sure your online fashion portfolio accurately reflects it. Website maintenance is the essential practice of monitoring your site’s performance and identifying areas for updates and improvement. Keeping a website up-to-date is important for ensuring optimal functioning and engagement with visitors.  A regular review of your live website should include these practices: Content updates to incorporate new collections, promotions, and relevant fashion trends.  Prompt fixing of bugs and glitches to provide a smooth user experience Regular checks on website performance , including speed, responsiveness and user-friendliness. Continuously optimizing for search engines (SEO) to maintain visibility and attract organic traffic Implementing robust backup and recovery measures to safeguard your website data and minimize downtime Add an online store  The number of eCommerce users in the fashion industry is forecast to experience significant growth  in upcoming years.   Hence, you might consider incorporating an online store  into your website, allowing you to directly sell your products online. An online store will amplify your sales opportunities, help expand your audience, and allow you to engage with customers in innovative ways. Check out these stunning fashion portfolio examples for inspiration. Benefits of an online fashion portfolio If you aspire to make a mark in the fashion industry, making a fashion portfolio is a strategic move that will propel your career forward by enhancing your visibility, credibility, networking and sales potential. With the internet's reach, your portfolio becomes accessible to a global audience, showcasing your unique style and design prowess. But the benefits don't stop there. A well-crafted website establishes your professional credibility.  It demonstrates your seriousness about a successful fashion career and your commitment to sharing your achievements. It’s also an incredible marketing and networking tool that can initiate new connections, fostering collaborations and opening doors to exciting opportunities.     3 examples of fashion portfolios built on Wix  Below are examples of fashion portfolios built on Wix. Since these are some of the best to learn from, we’ll highlight areas of inspiration so you can gain ideas for how to make a fashion portfolio with a one-of-a-kind experience.  Sillage online  This fashion portfolio by Silage  online uses an ultimate modern design that’s crisp, clean and easy to navigate. Each relevant collection, along with the designer’s archives and online store, is accessible from the homepage gallery. Ample white space frames each photo, facilitating a minimalistic design that puts fashion in the spotlight.  Oriens  Oriens’  use of full-width video and photo backgrounds is striking. Not only does this design choice perfectly showcase each item of clothing, it really attracts and holds the attention of visitors. A hamburger menu in the upper right hand corner is a smart way to offer visitors easy website navigation, while leaving room on the homepage for the large and impressive visuals  Yam NYC  Yam’s website  functions as both a fashion portfolio and online store, so including strong branding and marketing tools on her site is important. Upon first entering, a chic pop-up window encourages visitors to sign up for Yam’s mailing list in return for a 10% discount. An eye-popping CTA button on the homepage highlights one particular piece of jewelry, taking captivated visitors directly to the product page in a shameless and clever marketing move.   Tips for making a fashion portfolio Start with your style : Don't be afraid to personalize it. Who you are as a fashion designer, for example, is everything and your portfolio should reflect your fashion style. Tell a story: A portfolio is a marketing tool, let's not forget. It's marketing you and you work and someone exploring it, wants to know the story behind what you do and why. Make it all about your work: The goal of a portfolio is to showcase what you can do and how you've done it so far. Your work should be center stage throughout, with your style there to help it pop. Show your skills : Grand sweeping overviews of your projects are great but don't forget to really pinpoint and highlight your fashion skills, that made them possible. Review before publishing: Take the time to really check, edit and review your portfolio before publishing. You can show it to others for their feedback and ideas. Keep updating : A portfolio is an evolving showcase of your work, which also grow and improves. Remove old projects, replace with new ones, showcase new skills and experience. Your portfolio should grow with you. How to make a fashion portfolio FAQ What does a fashion portfolio include? A fashion portfolio typically includes material that showcases a designer’s skills, experience and design aesthetic. Some of the most crucial elements include:  High quality images and descriptions of relevant collections Sketches, illustrations and technical drawings  Mood board and other documentation of your design process  Testimonials from previous clients and collaborators  A resume/CV, biography and contact details  How do you introduce yourself in a fashion portfolio? On a fashion portfolio website, your introduction can sit on your homepage and/or a dedication About Page. Keep is as succinct as possible, including details about yourself, an overview of your education and professional experience, and highlight what sets you apart as a designer.  How many pages should a fashion portfolio be? This will depend on how much experience you have, the depth of your work and the purpose of your portfolio. As a general guideline, an online portfolio should include no less than five and no more than ten portfolio pages, and will of course grow with your experience. Keep in mind that it’s important not to overwhelm viewers, so be selective with your content and always choose quality over quantity.   How to make a fashion portfolio as a student? Showcase your best work first and foremost. Include a variety of pieces in different styles, demonstrating your skills with different mediums (sketching, digital, textiles). Add a "mood board" to showcase your inspirations and your own personal style. Remember to keep it concise, professional and easy to navigate. You should also tailor it either to the program you're applying for, or to the requirements of the course you're submitting it for. How to make a styling portfolio? Start with a strong introduction, showcasing your brand and style. Then include a diverse mix of your best styling work featuring different looks and themes. You should always use high-quality images with good lighting and composition. It's very important to highlight your unique approach and styling philosophy. How many pieces should be in a fashion portfolio? A fashion portfolio typically includes 10 to 20 pieces, striking a balance between variety and focus. Prioritize quality over quantity by showcasing your strongest work and demonstrating a range of skills, styles and creativity. This ensures your portfolio highlights your versatility while leaving a lasting impression.

With the growth of e-commerce , selling toys online has become a viable and profitable business opportunity. Whether you're a parent looking to declutter or an entrepreneur aiming to tap into this playful industry, starting a business selling toys is an accessible and potentially low cost business idea. How to sell toys online in 8 steps Choose your toy niche Register, license and name your toy business Select the right ecommerce platform Consider selling via online marketplaces Source your toys to sell Establish your pricing and sales strategies Become a toy reseller Market your online toy store 01. Choose your toy niche Choosing a toy niche to sell online requires careful consideration of market trends, competition and your own personal interests. Some popular toy niches that are also easy to sell online are: Educational toys : STEM kits, coding toys, language learning games Collectibles: Action figures, mini figurines, limited edition items Eco-friendly toys: Sustainable materials, plastic-free options Sensory toys: Fidget toys, stress relief items, tactile toys Classic toys : Board games, puzzles, building blocks Tech toys : Robotics kits, AR/VR toys, interactive pets Outdoor toys : Sports equipment, playground accessories Arts and crafts supplies: DIY kits, art sets Baby and toddler toys: Developmental toys, teething items Licensed products : Popular TV/movie character toys To choose your own niche you'll need to research market trends, using tools such as Google trends. This research can also help you identify niches with a steady or growing demand. Take a look at your competition in the toy selling space, including what they sell and how. Consider also the long term viability of your business, selling trending toys might be a quick way to start a business and make money fast, make sure it also leads to a sustainable business that you can scale and grow. Before choosing a niche to tell, think about your target audience — their age, location and interests could all impact which toys will sell the best. You can also factor in your own interests, as it's often easier to sell something you also love and value. Don't forget to factor in profit margins for the toys you want to sell, as a successful business is always a profitable one. Consider also factors such as seasonality, which can massively impact toy sales especially holiday seasons. A well-crafted business plan is your roadmap to success in the toy industry. It should outline your vision, strategies, and the actionable steps you'll take to turn your toy business ideas into a profitable reality. This plan is not just a document for securing funding it's a detailed guide that will help you navigate through the complexities of starting and running your toy business. Your toy business plan should include: An executive summary that captures the essence of your business A market analysis that identifies your target customers and competitors A marketing and sales strategy that outlines how you will attract and retain customers Financial projections that provide an estimate of your startup costs, operating expenses, and revenue In a market filled with countless toys and brands, having a unique selling proposition (USP) is crucial. Your USP sets you apart from competitors and gives customers a compelling reason to choose your products. Whether it's an innovative design, educational value or eco-friendly materials, ensure that your USP resonates with your target audience and is highlighted throughout your business plan. 02. Register, license and name your toy business When starting a toy business, it's crucial to navigate all legal and financial regulations with care. These considerations form the backbone of your business operations and ensure that you're compliant with regulations while managing your finances effectively. To legally operate your business, you'll need to obtain the necessary registrations and permits. This may include a business license, resale permit and possibly a safety testing certification for your toys, depending on local laws. It's important to research the specific requirements in your area or consult with a legal expert to ensure you're fully compliant. For example if you plan to sell toys in Arizona you'll need: • A business license from your city/county • Arizona Transaction Privilege Tax (TPT) license • Federal Employer Identification Number (EIN) • Comply with Consumer Product Safety Commission regulations • Adhere to Arizona's consumer protection laws • Follow federal toy safety standards (CPSIA) • Obtain resale certificate for wholesale purchases • Register your business name with Arizona Secretary of State • Buy liability insurance • Comply with labeling requirements for toys You'll also need to set up dedicated business accounts to keep personal and business finances separate. This simplifies accounting processes and provides clarity for tax purposes. Speaking of taxes, understanding your tax obligations is essential. You may be subject to sales tax, income tax and other levies that impact your bottom line. The structure or business entity you choose for your toy business can have significant implications for liability, taxes and day-to-day operations. Whether you opt for a sole proprietorship , partnership , limited liability company (LLC) or corporation will depend on factors like the size of your operation, risk level, and financial goals. Learn more: How to register a business 03. Select the right eCommerce platform When it comes to selling toys online, not all platforms are created equal. Your success can hinge on selecting a platform that aligns with your business goals and target audience. Whether you're looking to sell toys online for cash quickly or want to establish a long-term presence in the market, there's an eCommerce platform that fits your needs. With numerous options available, it's important to weigh the pros and cons of each to find the best fit for your business model. Wix, for an example, is one good choice for selling toys online due to its user-friendly interface and robust eCommerce features and here's why: Easy setup: No coding required, drag-and-drop editor . Mobile-friendly designs and templates : Crucial for modern shoppers. eCommerce website templates : Customizable for your own toy business. Secure payment options : Multiple gateways, including PayPal and Stripe. SEO tools : Help improve visibility in search results. Marketing tools: Run email marketing campaigns, social media integration. Inventory management : Track stock levels efficiently. Customizable product pages: Showcase toys effectively. Abandoned cart recovery: Boost sales conversion. Shipping options: Flexible rates and methods. Wix Analytics: Track sales and customer behavior. App market: Extend functionality as needed. Customer support: 24/7 assistance available. Enterprise-grade website security features : Including 24/7 monitoring, bug bounty program. Reliable web hosting : free, robust infrastructure with every site. Pro tip: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. 04. Consider selling via online marketplaces There are a number of well-known online marketplaces you could choose to sell toys from. The most popular and largest being Amazon. As one of the world's largest marketplaces Amazon offers vast customer reach and a trusted platform. However, competition can be fierce, and their fees may impact your profit margins. Learn more: How to sell on Amazon Amazon seller fees Another option is eBay which is great for selling both new and used toys, with its auction-style and fixed-price listings. It's known for its diverse buyer base but keep in mind the listing fees and competitive pricing. Learn more: How to sell on eBay Cost to sell on eBay You can also try Mercari, which is a user-friendly app that's gaining in popularity for selling toys online. It has lower fees than some competitors but it's a smaller marketplace, which might mean less traffic. Social media platforms like Facebook Groups have also become hotspots for selling toys. They allow you to connect directly with interested buyers in your community or specialized groups. Other apps like Instagram or dedicated toy-selling apps can also provide a direct line to consumers without the need for traditional marketplace structures. Learn more: How to sell on Facebook How to sell on Instagram 05. Source your toys to sell There are a number of ways to source toys to sell online. Some of the most used are: Wholesale suppliers: Connect with established toy wholesalers or distributors. Websites like Alibaba, Global Sources, or ToyDirectory can help find suppliers. Trade shows : Attend toy fairs like the New York Toy Fair or Nuremberg Toy Fair to meet manufacturers and discover new products. Dropshipping: Partner with suppliers who ship directly to customers, reducing inventory costs. Local manufacturers : Support local businesses and potentially secure unique products. Liquidation sales : Purchase overstock or discontinued items at discounted prices. Handmade items: Create your own toys or partner with artisans for unique offerings. Private label: Work with manufacturers to create your own branded toys. Thrift stores/garage sales: Find vintage or collectible toys to resell. Online marketplaces : Use platforms like AliExpress or DHgate for smaller quantity orders. Remember to verify product safety standards, obtain necessary certifications, and thoroughly vet suppliers before committing to larger orders. Start with small orders to test the quality and market demand before scaling up. 06. Establish your pricing and sales strategies To sell toys online successfully, it's not just about where you sell but also how you sell. Here are some strategies to help you move your inventory quickly if you need to. It starts with pricing your toys competitively and you can do this by looking at similar or even the same toys on other sites or marketplaces to understand the going rate. You can also consider using bundling of toys together to sell at a higher price point, allowing you to move more stock, faster. Another sales tactic is to run seasonal clearance sales to move older inventory and make room for new items. The way you present your toys online can make a significant difference in how fast they sell. Use high-quality, clear images show buyers exactly what they're getting. Accompany these with detailed and accurate descriptions help buyers make informed decisions and reduce questions. Some other tried and tested selling strategies include: Discounts : Offer attractive discounts for bulk purchases to entice buyers looking for a deal. Lot listings : Create listings for toy lots, grouping similar items together to appeal to niche collectors or resellers. Shipping options : Provide reasonable shipping options for bulk orders, as this can be a deciding factor for buyers. 07. Become a toy reseller Entering the toy reselling market can be an exciting and easy to start business idea. But it's important to understand what reselling toys entails. You'll need to do considerable research to understand toy trends and the value of vintage or antique toys. Some popular places to source used toys include garage sales, thrift stores, liquidations sales and local buyers. You can also check online, including sites like eBay, Facebook and specialized toy resale sites. One of the main challenges with reselling toys is ensuring safety and quality. You will need to make sure that the toys you sell meet the required safety requirements in your state and in some cases they may need certification to prove this. The same goes with staying up to date and compliant with consumer protection regulations which vary from state to state. 08. Market your online toy store Marketing is a crucial component of any successful online business. For your toy store, it's about creating a brand that resonates with customers and using the right marketing strategies to reach them. As part of this its crucial to create a strong brand and vision for your toy store. This includes designing a memorable logo, color scheme and overall aesthetic that reflects the spirit of your toy store. Consistent branding across all platforms and marketing materials is also important. Some effective online marketing strategies for selling toys online include: Search Engine Optimization (SEO) : Optimize your website and listings with relevant keywords to improve visibility in search engine results. Social media marketing : Engage with customers on platforms like Instagram, Pinterest, and Facebook to build a community around your brand. Email marketing : Use email campaigns to keep customers informed about new arrivals, sales, and special events. On top of your marketing efforts it's important to connect with your audience in other ways to build trust. This means providing excellent and consistent customer service, perhaps starting a blog to connect with customers via content marketing and encouraging positive reviews from customers on your website and social media sites. Toy store businesses built on Wix ZonJot ZonJot sells fun and educational toys for children through their online store. They're inspired by sourcing and selling toys that help children create and develop. Well Made Toy Manufacturing Corp. Well Made Toy's offers toys that inspire and encourage the imagination. They can design and manufacture toys for vendors and businesses to sell online. They also manufacture and supply toys to major retailers, such as Walmart. Happen's Toy Lab This toy lab offers a unique approach to the making and selling of toys. They allow guests to create their own toys from donated old and broken toys given from the community. Playahoy Playahoy sells educational toys that help develop key skills, such as fine motor skills and bath toys. They offer a small, carefully curated selection of toys in their online store. How to sell toys online FAQ What's the best platform to sell toys online? The best platform depends on your specific business needs and goals. Amazon and eBay are great for reaching a large audience, while niche sites cater to collectors and enthusiasts. Social media platforms can also be effective for connecting with buyers directly. Ir's also a plus to create your own online store with an ecommerce website.

Yes, with Wix you can easily sell products. Whether you're selling handmade crafts, downloadable content, or subscription services, Wix Stores provides the tools and features you need to sell online . Wix's ecommerce platform is designed to be user-friendly while offering advanced capabilities that grow with your business. With Wix, you're not just limited to a basic online store . You can customize your product listings, offer different payment options, manage shipping and taxes and even integrate with third-party services to expand your reach. What are the types of products I can sell on Wix? Physical products Wix Stores makes it simple to sell tangible goods that then need shipping. You can: Upload multiple high-quality images or videos for each product Create product variations (color, size, material) Set inventory tracking to manage stock levels Add shipping weights and dimensions Allow pre-orders for upcoming products Create custom text fields for personalization Learn more: How to find products to sell online With Wix you can manage the entire process from product creation to checkout, with options to customize the shopping experience based on your brand and customer needs. Looking for trending products to sell? Explore our list of the best. Digital products Selling downloadable content is straightforward with Wix. The platform supports: Images (JPG, PNG, GIF) up to 50MB Audio files (WAV, FLAC, M4A) up to 100MB Documents (PDF, DOC, EPUB) up to 1GB ZIP files up to 1GB When a customer purchases a digital product, they automatically receive a download link valid for 30 days. This seamless process makes it easy to sell ebooks, music, art prints, templates and other digital creations without manual fulfillment. Explore our list of the top digital products to sell to make money online . Subscription products Wix allows you to set up recurring product deliveries and payments. You can: Create flexible subscription intervals (daily, weekly, monthly, yearly) Set expiration periods or allow indefinite subscriptions Offer subscription-only products or both one-time and subscription options Provide subscription discounts to incentivize recurring purchases This feature works well for subscription boxes , membership content or any product that customers might want to receive regularly. Learn more about how to make a subscription website . How to setup your Wix Store to sell products Getting started with selling on products is easy: 1. Sign up for a Wix account 2. Select an online store template or build your online store from scratch 3. Add the Wix Stores app to your site 4. Customize your store's look and feel 5. Set up payment methods 6. Add your products How to add products to your store Adding products to your Wix store follows a simple process: 1. Go to the Dashboard and select "Products" 2. Choose "New Product" and select the product type 3. Upload product images or videos 4. Enter product details (name, description, price) 5. Add any variations or options 6. Set inventory and shipping information 7. Save and publish For physical products, you'll need to add details like weight for shipping calculations. For digital products, you'll upload the file customers will receive after purchase. How to setup your payment methods to sell Wix offers multiple payment options (dependent on where you're based in the world) to ensure you can serve customers worldwide: Wix Payments (built-in solution with competitive rates) PayPal Stripe Manual payment methods (bank transfers, cash on delivery) You can enable multiple payment methods to give customers choices at checkout and potentially increasing your conversion rate. How to sell products with Wix: managing your online store Inventory management Selling products with Wix means access to robust inventory tracking features: Real-time stock updates Low stock alerts Option to show or hide out-of-stock products SKU management Inventory history These tools can help prevent overselling and keep your store running smoothly, even as you scale your business and sell more. Order processing When orders for your products come in, Wix provides a centralized system to manage them. This means you can: Receive order notifications via email and dashboard Review order details Process payments (or mark manual payments as received) Generate packing slips Update order status Communicate with customers The streamlined workflow makes it easy to fulfill orders efficiently and keep customers informed. Shipping and delivery options Wix offers flexible shipping options for all types of products that include: Flat rate shipping Weight-based rates Store pickup options Free shipping rules Integration with shipping carriers Real-time shipping rate calculations (on Business and eCommerce paid plans ) For digital products, delivery is automatic through email download links, eliminating shipping management entirely. SEO optimization Wix provides SEO tools to help your products appear in search results: Customizable product URLs SEO fields for titles and descriptions Automatic sitemap generation Mobile optimization Schema markup for rich results Social media integration Connect your store to social platforms to expand your customer reach: Share products directly to social media Add social share buttons to product pages Create shoppable Instagram galleries Integrate Facebook Pixel for ad targeting For a real-life example, Izzy Wheels uses an Instagram Shop to guide potential clients to their eCommerce site, where visitors can learn more about the products or make a purchase. The sister-owned, Dublin-based brand creates fun, vibrant and innovative wheel covers for wheelchairs. Learn more: How to sell on ebay How to sell on Amazon How to sell on Youtube How to sell on Facebook How to sell on Etsy How to sell on Instagram Email marketing Wix's built-in email marketing tool allow you to: Send product announcements Create abandoned cart recovery emails Design promotional campaigns Segment customers for targeted messaging Automate email sequences Email remains one of the most effective channels for selling products and Wix makes it accessible without requiring third-party tools or plugins. Product customization Multiple variations like size, color, or material Different pricing for each variation Separate inventory tracking Custom option sets that can be applied to multiple products This flexibility lets you offer exactly what your customers want while simplifying your product management. Discount codes and promotions Drive products sales with promotional tools: Create percentage or fixed amount discounts Set minimum purchase requirements Create time-limited offers Establish free shipping thresholds Offer buy-one-get-one deals Well-designed promotions can increase average order value and convert hesitant shoppers. Tax and currency settings Sell products on Wix even with complex tax calculations and currency displays: Automatic tax calculation based on location VAT/GST support Multiple currency display options Tax exemption capabilities Integration with tax automation services These features ensure compliance while creating a smooth experience for international customers. AI features and tools Maximize your eCommerce selling with the Wix AI Site Chat , your 24/7 chat assistant that helps transform browsers into buyers. Great businesses are built on great conversations, but you can’t always be online to start them. The AI site chat bridges that gap by answering questions, handling bookings and keeping visitors engaged. It provides a smooth, reliable first touchpoint for potential clients while giving you more time to focus on running your business. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Can I see products with Wix FAQ? Is Wix good for selling products? Yes, Wix provides a comprehensive ecommerce solution suitable for small to medium businesses to sell products online. It offers essential features for selling like secure payments, inventory management and marketing tools in a user-friendly package. Do I need a business license to sell products on Wix? Business licensing requirements vary by location and by what you're selling. Wix doesn't require a business license to create a store but you should check local regulations to ensure compliance in your area. Generally you will need a license to be able to accept payments, for example. How much does it cost to sell products on Wix? To sell products, you'll need a Business or eCommerce plan, which start at approximately $29/month (prices may vary). Wix doesn't charge per-product fees but payment processors typically charge transaction fees (around 2.9% + $0.30 per transaction). Can I sell on Wix without a website? No, you need a Wix website to use Wix Stores. However, the platform makes it easy to build a simple website focusing primarily on your store if that's your main priority. Can I connect my Wix store to other sales channels? Yes, Wix offers integrations with marketplaces like Amazon, eBay and social platforms like Instagram and Facebook. These connections help you manage multiple sales channels from one dashboard.  How do customers receive digital products purchased from my Wix store? After purchase and payment confirmation, customers automatically receive an email with a download link valid for 30 days. You can also manually resend this link from your dashboard if needed. Can I offer international shipping with my Wix store? Yes, Wix allows you to set up shipping rules for different countries and regions, with options for flat rates or calculated shipping based on weight and destination.  How does Wix handle taxes for online sales? Wix provides automatic tax calculation based on location and can integrate with tax services like Avalara for more complex needs. You can set tax rates manually or use automatic calculations. Can I track my store's performance on Wix? Yes, Wix provides Wix analytics showing sales, traffic, and customer behavior. You can also connect Google Analytics for more detailed insights about your store's performance.

Turn your ideas into sales and start selling with Wix eCommerce →   An eCommerce website  is the foundation of any online business, but understanding the costs involved is key before you get started. You’ve got a rock-solid eCommerce business idea  and are ready to start your business , but you need to figure out the cost of building an eCommerce website . How much will it take to turn your idea into a fully functioning online store? The short answer: it depends. Every eCommerce website is different, so costs can vary. Once you understand the key factors, you can better estimate the budget you’ll need to start an online store . On Wix's eCommerce website builder, you can build a site for free. Once you launch and start accepting payments, a paid plan is required, ranging from $29/month to $159/month depending on features. We’ll break down all the major aspects of eCommerce website costs and show you how to keep your budget low when building a website  for your online business. How much does an eCommerce website cost? An eCommerce website typically costs between $29 and $159+ per month depending on the features, complexity and scalability you need. Simple sites with basic selling tools cost less while stores with advanced functionality and higher performance requirements cost more. Choosing the right plan helps you align costs with your business needs and growth goals. Plan Cost range Key features Basic $29 – $38/month Simple online store setup with essential product listings, basic payment acceptance and limited traffic handling. Suitable for small business or hobby stores. Standard $39 – $158/month Enhanced store features including integrated payments, larger product catalogs, basic promotional tools and support for moderate traffic. Good for most small to medium online shops. Advanced $159+/month Advanced selling features such as multi-channel sales, automated promotions, inventory management, larger or unlimited catalogs, higher performance and tools for scaling. Ideal for growing or high-traffic stores. Learn more: How much does it cost to build a website  and how to start an eCommerce business Factors and features affecting eCommerce website cost There are six main factors or features to look at when it comes to calculating the cost of an eCommerce website. Hosting Domain Payment processor SSL and security eCommerce platform Website design Copywriting eCommerce website factor Cost Why it matters Hosting $0–$50/month Costs vary based on speed, storage, and expected traffic volume. Domain $0–$20/year Your online address (e.g., .com). Premium names cost more but standard renewals are usually flat fees. Payment processor 2-3% + fixed fee Services like Stripe or PayPal take a cut (usually ~2.9% + $0.30) of every sale you make. SSL and security $0–$50/year (often included) Encrypts customer data. Many eCommerce website builders like Wix provide basic SSL for free, but high-level enterprise security costs extra. eCommerce platform $0–$200/month eCommerce platforms like Wix. Higher tiers offer lower transaction fees and better reporting. Website design $0–$3,000+ (one-time) Ranges from DIY templates (low cost) to fully custom-coded agency builds (high cost). Copywriting $50–$150/hour or $500–$3,000+/project The cost of writing product descriptions and SEO-focused sales pages to drive conversions. 01. Web hosting Monthly cost range: $0-$50 (varies by traffic and features) Options include: Shared, VPS and dedicated eCommerce hosting based on your needs Wix offers free web hosting as an essential part of every website's infrastructure Learn more: How to build a website 02. Domain name Annual cost range: $0-$20 Choose a strong branded, memorable domain name (With Wix domain name registration is free for the first year with a paid plan) Your eCommerce website cost can vary depending on which top level domain extension you chose (some are more expensive than others based on popularity and demand), which domain registrar you use and if the domain you need is already registered by someone. In this case you may need to bid or negotiate to buy it. 03. Payment processor Transaction fees: 2-3% + fixed fee (varies by provider) Check out Wix payments solutions and receive payments online Different payment solutions and processors have different fees and these will determine the total cost of your eCommerce website. 04. SSL and website security Annual cost: $0-$50 Essential for securing customer data and transactions. Almost 75% of the data breach cases  investigated by Visa in early 2022 involved eCommerce companies. That’s why routine updates, security checks, and patches are a must-have for your online store. Staunch security will help keep your data—and your customer’s data—safe from hackers and ensure your website stays up and running. All Wix eCommerce sites come with enterprise-grade website security and SSL certificates 05. eCommerce platform Monthly cost range: $0-$200 (varies by features and scale) Check out these best eCommerce platforms or these best eCommerce website builders to choose from Your eCommerce website cost will mainly be decided by the cost of your eCommerce platform or builder. Because many platforms include hosting, domain name, and security features, how much you pay for your eCommerce platform often will determine the total sum of your site's cost. Using an all in one website builder like Wix can be the most cost effective way to keep down your eCommerce website costs without having to sacrifice on design and functionality. 06. Website design Templates: $0-$100 (one-time cost) Designer: $500-$3,000+ (one-time cost) Choose based on budget and customization needs Learn how to design a website for free with Wix Generally the more complex the design, the more expensive your eCommerce website. Or at least this use to be the case and may still be valid if you choose to work with a web developer and designer to build your eCommerce site. If you opt for an eCommerce website builder, then generally your design and its complexity won't impact the price if you use available, customizable templates. 07. Copywriting Freelancers: $50-$150/hour or $500-$3,000+ per project Agencies: Higher rates, often include extra services The cost of eCommerce copywriting depends on the scope of work, who you hire and the complexity of your niche. Specialized niches often require more research and expertise, which can raise rates. Freelancers offer flexibility with hourly or project-based pricing, while agencies may charge more but provide added expertise and services. Investing in a well-planned copywriting budget tailored to your niche can make a big difference in your store’s success. 6 top potential extra eCommerce website costs Number of products   Design and user experience (UX)   Custom features and eCommerce functionality   Maintenance and support   Marketing your eCommerce site Branding 01. Number of products One of the biggest defining variables is the size of your store. Most eCommerce websites will grow to have hundreds of pages, spanning category pages, product detail pages, and other purposeful landing pages . In general, the more products you have, the more costs you may incur in terms of website storage, eCommerce website optimization  bandwidth and design. For example, building an eCommerce website with 1,000 products or fewer can cost anywhere from $1,000 to $10,000, while websites with more than 1,000 products can cost significantly more depending on design complexity, custom features, hosting and maintenance.  While you may not know the exact number of products you'll sell, start by asking yourself these key questions: How many products are you starting with?  Start by knowing how many items you’ll launch with. Whether it’s a small selection or a large catalog, this will help you plan your site’s structure. How should you organize your products?  Group your items into clear categories or collections. This makes it easier for customers to find what they need and improves their overall shopping experience. Do your products have variations?  If your items come in different sizes, colors or materials, ensure your site design can handle and display these options smoothly. How much detail should each product have?  Think about how much information, imagery and specs your customers need to make a confident purchase. What are competitors doing?  Look at similar eCommerce sites to see how they organize and showcase their products. Learn what works and how you can improve on it. 02. Design and user experience (UX) A whopping 94% of shoppers’ first impressions specifically relate to your website’s design , according to WebFX . That means that nearly every customer expects to see a beautiful, well-branded site which may, in turn, require the touch of a highly skilled web designer. But rather than just creating an eye-catching website, you’ll want to build an eCommerce website that’s also user-friendly. That’s where your site’s UX comes in. The ultimate goal of your site’s UX design is to reduce the number of clicks (or taps) it takes for a shopper to find a product and complete a purchase. In eCommerce , successful UX involves a number of things: easy-to-navigate menus, detailed product images, mobile-friendly pages, smooth checkout, and more. Depending on the complexity of your site, your design and development costs may vary. Quick tip: If you’re not sure where to start with UX, check out other retailer’s sites and study how they use navigation menus, breadcrumbs, search bars, filters, buttons, and other elements to remove friction from the buying experience. 03. Custom features and eCommerce functionality A self-hosted or SaaS platform will give you the basics you need to create a website. However, an eCommerce site requires much more. You’ll need to connect your site to payment gateways, fulfillment options, promotion tools, and other functionality that transforms your site into a store. Some eCommerce platforms like Wix include many built-in features. Others require many plug-ins and integrations to work. Plugins range from free to anywhere between $40 and $500 on average. A few popular plug-in examples: QuickBooks Connector : The app lets you automate your accounting by syncing site sales to an existing QuickBooks account. It’s free to install and comes with a 30-day free trial. After the trial period, you’ll need to pay subscription fees that range between $30 to $200 a month. Price Table : This plug-in lets you create side-by-side price tables on your website. It’s free to install and runs between $3.19 and $12.69 a month. Modalyst : A popular dropshipping and print-on-demand platform, Modalyst is free to download but charges between $30 and $67 per month, depending on your subscription plan. (However, with a Wix Business Unlimited or Business VIP plan, you can gain access to Modalyst at no extra charge.) Payment gateways also bring some downstream costs. Most of the top payment apps charge you 2.9% plus $0.30 per transaction. Make sure to factor these ongoing expenses into your overall eCommerce website budget. 04. Website maintenance and support In addition to calculating how much it costs to build an eCommerce website, you must set aside money for regular maintenance and support. You can either handle your website maintenance in-house or hire a web developer  to do it. Maintenance will include items like site improvements, updates, bug fixes, and new pages. Your maintenance plan should further embrace this crucial consideration: Website performance  and speed: As you add products to your site, you run the risk of slowing down your site, which is one major reason why eCommerce sites fail. Proper maintenance will help you launch new content without crippling your website’s performance. Considering how an improvement of just one-tenth of a second in mobile load times can produce 8.4% more conversions —site speed matters. 05. Marketing your eCommerce site The cost of marketing an eCommerce site varies widely, depending on the strategies you want to invest in. For small businesses, basic marketing expenses, including social media ads, Google Ads and email marketing, might range from $500 to $5,000 per month. Larger businesses could spend $10,000 to $50,000 or more monthly on comprehensive strategies, including content marketing, influencer partnership and advanced SEO. Here’s a quick breakdown of the cost of paid marketing vs. organic marketing: Paid marketing Paid strategies like social media ads, Google PPC and influencer collaborations deliver fast results. Social media campaigns start at $500 monthly, PPC ranges from $500 to over $50,000 depending on scale and influencers charge from $50 to $10,000+ per campaign. These methods drive immediate traffic and require ongoing optimization to ensure ROI. Organic marketing Organic approaches, such as SEO, content marketing and social media engagement, focus on building trust over time. SEO costs range from $750 to $20,000 monthly, while content creation may range from minimal in-house effort to $10,000 for professional campaigns. Social media and email marketing are generally lower-cost or free if handled internally but require time to gain traction. Ultimately, marketing eCommerce website costs depend on business goals, competition and the desired reach and impact of the campaigns. There are ways to go about marketing your site organically and for free (minus time invested) but these can take longer to gain traction and traffic compared to paid strategies or campaigns. 06. eCommerce website branding Branding is a crucial investment for any eCommerce store, but how much should you spend? On average, small to medium businesses typically spend between $4,500 and $15,000 per year  on branding. This includes creating a distinctive logo, selecting a cohesive color palette, developing a consistent tone of voice, and ensuring that all customer touchpoints reflect the brand’s identity. While this may seem significant, strong branding pays off by building trust, loyalty, and recognition, all mkey factors that influence customer decisions and conversions. A well-branded store creates an emotional connection with buyers, encouraging repeat purchases and turning customers into advocates. For eCommerce businesses, branding is a strategic investment in standing out in a competitive market and driving long-term growth. Learn more: eCommerce advantages and disadvantages How to lower your eCommerce website cost How can you stay at the lower end of cost ranges, or even come in under the averages, when you build an eCommerce site ? These four strategies can help you save some money without impacting quality or design. 01. Use pre-made website templates When it comes to creating the perfect look for your eCommerce website, you have two options: You can pay a web designer to create a custom design for you or you can use a pre-made eCommerce template . Paying a designer will run you about $75/hour on average . (You can find talented and ready-to-hire web designers on the Wix Marketplace .) Alternatively, you can purchase pre-designed website templates, which are usually free or, at most, a couple hundred bucks. Considering how website developers may charge as much as $3,000 for a mobile-optimized website, templates tend to be more affordable and easier, especially if you’re starting with a smaller site. Wix offers hundreds of designer-made eCommerce website templates  for various types of businesses. 02. Choose the right eCommerce website builder "This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix." - Andrea Shubert, co-founder of Strathcona Spirits Using a SaaS-hosted platform will save you money on hosting, domain registration and an SSL certificate. However, not all platforms are created equal. Some require many more plugins than others to create a fully functioning store. Others are simply clunkier, and more difficult to use. So, as you shop for the right eCommerce platform, make sure to ask the right questions: Does the platform allow me to customize the look and feel of my site according to my brand’s specific needs? Does the platform support my desired payment solution(s)? Do I need to be able to connect it to a POS or enable other special features, like recurring payments? Will the platform give me the storage space I need to get started and the additional capacity I’ll need to scale my business appropriately? Does it integrate with my preferred sales channels and apps (e.g., the marketplaces I sell on, or my inventory software)? Can it help me win back customers with abandoned cart recovery features and other marketing tools? Does the platform include easy-to-reach customer support in case of emergency? If you’re wondering, “ Is Wix good for eCommerce ?,” the answer is yes. When you build your eCommerce website  on Wix, you get access to secure online payments, a minimum of 50GB of storage space, and unlimited products. Then, as your business grows, you can scale up your subscription plan and get added services, such as dropshipping, product reviews, and automation. 03. Prioritize necessary eCommerce website features Consider how when you buy a new car, you can save money by being selective of the features or option packages that you actually need. The same principle applies to your eCommerce website cost. You’ll want to spend most of your budget on the need-to-have features. When you’re first starting out, focus on pages and features that are most likely to drive sales: Product category pages Individual product pages Multiple payment gateways Simplified checkout Integrated site search tools “Related products” widgets that drive cross-sells and upsells Technical SEO to help people find your site Once the basics are in place, you can start budgeting for add-ons. Most eCommerce platforms will offer you hundreds of apps that you can integrate into your online store whenever you’d like. These apps make it easy and cost-effective for you to scale your store as customer demand increases. Inside the Wix App Market , you’ll find 500+ powerful solutions for coupons, accounting, fulfillment, warehousing, print on demand, and more. eCommerce website cost FAQ How much does an eCommerce website cost a month? Monthly costs for an eCommerce site will vary based on how your site is built and on which website builder or platform. With Wix, costs can range from free, to paid plans that start at $17 a month. These costs can be considerably higher if you build your site with a professional web developer or agency. Compare website costs between Wix vs. Squarespace in this article. What is the cheapest eCommerce website building option? Wix offers flexible, affordable plans starting from $17, with a free version for those comfortable with a branded domain (e.g.,username.wixsite.com/sitename) and site ads. All paid plans include a custom domain, reliable hosting, AI design tools and 24/7 support, plus a 14-day trial for any premium plan with a refund option. How much does a typical eCommerce website cost? The cost of an eCommerce website depends on its features and complexity. Customizable website builders like Wix cost around $17–$36 per month for basic plans. Small business websites with professional design and advanced functionality may range from $1,000 to $10,000. Fully custom-built solutions for larger businesses typically start at $10,000 and can increase significantly based on specific requirements.

Your business ideas deserve a website, secure your domain to begin →   Online retail is a type of eCommerce where a business sells goods or services directly to consumers from a website. The eCommerce website may be their own, or it may be owned by a larger retailer or marketplace like Amazon. Online retail is a similar concept to brick-and-mortar retail. Shoppers enter the store, search through an organized inventory of products and then pay for their goods at checkout. It’s just that online retail takes place over the Internet while brick-and-mortar is done in person. Online retail vs. eCommerce eCommerce refers to the act of buying and selling goods, services or information on the Internet. There are many eCommerce models. These are the most common models: Business-to-consumer (B2C) : Online retailers that sell goods or services to consumers through their own websites or marketplaces. Examples: Netflix Bank of America H&M Wix Business-to-business (B2B ) : Online retailers that sell goods or services to business customers through their own websites or through marketplaces. Learn more about B2B eCommerce . Examples: Salesforce McKesson DocuSign Consumer-to-consumer (C2C) :Consumers sell their own goods or services to other consumers. Consumers typically facilitate the transaction using an intermediary website. Examples: Craigslist eBay Etsy Consumer-to-business (C2B) —Consumers sell their own goods or services to business buyers. They may do this via their personal website or an online marketplace. Examples: Upwork Shutterstock Instagram influencers Online retail is a type of eCommerce . It typically falls under the categories of B2C or B2B. Benefits of online retail There are a number of benefits to starting an online retail business , regardless of whether your brand has a physical shop or not: Since online retail stores operate 24/7, owners can generate money when physical retailers close up shop for the day. Online retailers can sell their goods and services to consumers located around the world, creating more profits for their brands. Online retail offers shoppers a convenient way of perusing a store’s inventory and buying goods. Customers have access to much more information about a retailer’s goods, including customer reviews and ratings, which can boost their confidence in making a purchase. Online stores can offer more value to customers through online account management, order tracking and management, rewards programs, and so on. With typically low overhead costs, online retailers don’t have to pay for a physical storefront, staff it with employees, etc. Simply opening an online shop isn’t a fool-proof path to success and profitability, though. Opening an online store requires about as much work as opening a brick-and-mortar shop. 9 steps to starting an online retail business If you’re curious about how to start an online store , look no further. Here are 9 steps to help you get your retail business online: 01. Figure out what you’re going to retail online The most successful online retailers have carved out a unique niche for themselves. For instance, Apple doesn’t sell technology. It specializes in selling high-end consumer electronics like smartphones, computers, and tablets. By narrowing your focus on a certain industry and a subsection of products or services, you’ll reduce your competitor pool. You’ll also increase the value of what you offer, as it’ll be different from what consumers can find elsewhere. 02. Get to know your target audience Once you know what you’re going to sell, spend some time getting to know your target audience. This is important for a number of reasons. For one, you want to ensure that there’s a big enough demand for your product. If your target users have no need for it or they can’t afford it, then you may need to find a group of consumers who do, or you may need to change up your product strategy. It’s also good to spend time inside your prospective customers’ heads. When you start to put together your branding, website, and marketing, you don’t want it to sound like a cheesy sales pitch. Learn who your customers are, how they feel, what they need, what their objectives are, and so on. This will enable you to design an online shopping experience and marketing strategy that authentically connects with them. 03. Come up with an online retail business plan Every successful business has a plan. Even if you plan to start small, a plan will help you get clear on what you’re doing now and what steps you’ll take to grow your online retail business down the line. Your business plan should include: Executive summary Description of your company List of goods or services being sold A SWOT analysis Names of your management team Financial objectives and projections Sales and marketing plan This plan isn’t set in stone. Update it as your business grows, pivots, and adapts to the changing retail landscape. Take care of legal requirements and logistics What you do to legally secure your online retail business all depends on where you operate from. Here are some of the things you may need to secure before you’re able to start your online business: Business registration (as an LLC, corporation, or sole proprietorship, for example) Business license from your country, state, and/or city Local zoning permit for the building or home you do business out of Trademark for your logo Copyright for your website and its content Patents for your products Liability insurance (and maybe other types as well) 05. Figure out supply and fulfillment If your online retail business sells goods, you may need to figure out your supply and fulfillment logistics. For example, if you’ve built a complex piece of furniture, it’s not going to be feasible to build that furniture piece over and over again with every order that comes through. You’ll need to pay a manufacturer who can do this at scale—and cost-effectively, too. Not every business will need help with supply, though. For instance, if you sell custom paintings, you’ll do all the work. However, you might need help with fulfillment. Regardless of how many partners you need, be sure to check online reviews for them before signing any contracts. Any mistakes made by a business partner (like poorly built products, late deliveries, poor customer service, etc.) can reflect poorly on your brand, so pick them wisely. 06. Create your logo Choosing a name for your brand is just the first step. You need to design a visual representation of your brand name, too. Your logo should be attractive in design and relevant to what you sell. It should also be memorable. A lot of what makes a logo memorable is the design choices—the colors, typography, iconography, and shape. Create a high-impact logo for your online retail business with the Wix Logo Maker . 07. Register a domain name and build your website The domain name of an online store is almost always the same as the company’s name, like bestbuy.com , publix.com , and barkbox.com . However, if your brand name is longer than 20 characters, you may want to consider using an abbreviated version of it. The next step is to register your domain name, set up web hosting, and then build your website. Create a website  for your online retail business with Wix to accomplish all three of these tasks at once.   Once you have your hosted account set up, start building your online store. It should contain: A home page advertising the latest offers, popular categories, new products, and so on. A shop page where customers can browse through your categories and inventory. A customer Service page or chat widget where customers can get real-time help. A register/log In widget where customers can create an account, manage their orders, become rewards members, and so on. A contact page where customers, interested partners, and others can reach out to you. A returns and refunds page explaining the terms of service. There may be other pages you want to include, but those are the essential ones. 08. Set up the checkout process Once your ecommerce website is set up and your products have been added to the online store, you can set up the checkout process. This will require a number of elements, like: A cart icon for your website header A shopping cart page where customers review the details of their order A Sign Up/Log In/Continue As Guest widget A page for checkout and payment An area where shoppers confirm the details A purchase confirmation page Automated emails sent to the customer and your store’s administrator when an order goes through and has shipped If you’re using a solid eCommerce website builder , it will take care of setting up a good portion of this for you. It will also ensure that the process goes smoothly and the financial transaction is handled securely. All you’ll need to do is configure the custom settings, like the payment types to accept, the amount of taxes to charge on each purchase, shipping fees. 09. Launch your online retail store and start marketing it Once your store is live, you’ll need to run advertising and marketing campaigns in order to  grow your eCommerce business . Google Ads, social media platforms like Facebook and Instagram, and email marketing are a good place to start. Many eCommerce platforms, Wix included, will simplify this process for online retailers. In addition to streamlining the online shopping experience for customers and the order fulfillment process for retailers, these platforms provide tools that help brands maximize their marketing results.