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Turn your ideas into sales and start selling with Wix eCommerce →   When it comes to online retail, the work of  building an eCommerce website  and perfecting it is never done. As an online store owner, you not only have to think about if your site looks good, but also if it’s going to convert visitors into customers effectively. Think of your website as a car and yourself as the mechanic—every time you fine-tune your site, it'll drive a little smoother, move a little faster and stay strong for years to come.  This article will serve as your instruction manual for eCommerce website optimization. Discover eight invaluable strategies for improving your site’s performance and creating an unforgettable experience for your shoppers.  As you prepare for high-traffic shopping moments like Black Friday and Cyber Monday, these strategies become even more valuable for keeping your store fast, reliable and ready to convert visitors into customers. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website optimization Ecommerce website optimization is about making your store faster, easier to use and more appealing to shoppers. Use clear CTAs, fast-loading pages and SEO-friendly product pages so visitors can find what they want and take action quickly. Simplify checkout, include all the product details customers need, and try different pricing strategies to see what drives sales. Personalize the experience using browsing history, past purchases or location to recommend the right products. Keep an eye on analytics like traffic, conversion rate, average order value, bounce rate and customer lifetime value to spot areas for improvement. Use classic sales tactics like flash sales, seasonal promotions or limited-time offers to create urgency and boost conversions. Ecommerce website optimization strategies Make your CTAs obvious Audit and increase your site speed Implement SEO best practices on your product pages Simplify your checkout flow Test pricing strategies Give your customers all the info they need Track analytics and metrics regularly Personalize the shopping experience Experiment with classic sales strategies 01. Make your CTAs obvious A call to action (CTA) refers to a piece of text, link or button that encourages customers to take a specific action. If you use an eCommerce website template , it usually comes with a built-in, well-designed CTA, making it easier for visitors to know where to click. CTAs that are difficult to find or understand can hinder the success of this  type of website , where visitors are often hopping between pages to find what they’re looking for.  Customers should know exactly where to go to look at the items in their cart and proceed to checkout. If you’re using a button, pick a color that contrasts against the background. For example, if you look at this landing page for Wix’s  landing page builder , you’ll notice that the white “get started” button stands out against the green background. This makes it one of the first things visitors see when they land on the page. Your CTA’s copy should also be obvious. “Your visitor should be absolutely sure what pressing the button will do and where it will bring them, otherwise they will never click,” says Amanda Weiner, CRO expert at Wix. While it may be tempting to replace an ordinary “add to cart” button with text that says “treat yourself,” you’ll want to stick to clear, descriptive text. Straightforward language can lead to more immediate action, plus improve  website accessibility . Don’t have a website? Use Wix’s  eCommerce website builder  to get started today. 02. Audit and increase your eCommerce site speed Every second counts when it comes to eCommerce site speed. According to an analysis by Portent , a site that loads in one second has an eCommerce conversion rate that’s 2.5 higher than a site that takes five seconds to load.  Not to mention that faster loading times can improve things like your SEO (search engine optimization) or Google Ads quality score, which may have a material effect on the traffic to your store.  Use tools like the Wix Site Speed dashboard to get a better sense of your site's performance. The Wix dashboard specifically uses real visitor data to accurately reflect what your website visitors are experiencing. It will show you how fast your website is using a number of Core Web Vitals, including: First contentful paint (FCP):  How long it takes for the first piece of content to show up on the page when your website loads Largest contentful paint (LCP): The time it takes for the largest page element to appear First input delay (FID):  How long it takes for your website to process a visitor’s first interaction with a page, such as a click or scroll Cumulative layout shift (CLS): How many times elements change positions on your page, which indicates visual stability  The Wix Site Speed dashboard provides recommendations for improving overall performance, accessibility and SEO. For example, you might be advised to compress video files before uploading them to your website. Or, you may find that you’re using too many custom fonts. Check this dashboard regularly and update your site accordingly to ensure a smooth, uninterrupted shopping experience.  Related reading: How much does an eCommerce website cost?   03. Implement SEO best practices on your product pages A recent Klarna study found that 32% percent of U.S. consumers still begin their online shopping journey with a search engine. In other words, SEO should be top of mind as you’re fine-tuning your site. There are many factors that go into SEO—but at minimum, you’ll want to make sure that you’re using keywords that are relevant, descriptive and highly searched throughout your website and product pages .  To do so, conduct keyword research for each product and page. (If you’ve got too many pages to tackle at once, focus on the pages for your best-selling or recommended products.) Keep an eye out for the most popular phrases that people are googling to discover products like yours. You can use a tool like  Wix's Semrush integration  to identify keywords and sift through a number of helpful metrics:  Search volume: The number of individuals that search for the keyword within a specific timeframe (usually a month).  Keyword difficulty: How difficult it would be to rank for that keyword. This is usually related to the amount of competition there is for a keyword and the number of backlinks those competitors have. Search intent: The purpose behind a user’s query. Are they searching with an informational intent (e.g., “how to choose the right sneakers”), navigational intent (e.g., “sneaker store near me”), commercial intent (e.g., “best deals on running sneakers”) or transactional intent (e.g., “buy Adidas Ultraboost”)? Weigh the above metrics to find the ideal keyword for each page. For example, at this stage, you might find that instead of targeting the phrase “running shoes,” you’re better off targeting “women’s running shoe size 9” because it’s more specific, has a high search volume and relevant to people who are ready to make a purchase. Once you’ve decided on the right keywords, incorporate them into your product pages via the product name, description, alt text and/or URL. Note: if you’re using Wix, you can always tap the AI text creator or AI meta tag creator for help with writing. Ecommerce consultant  Luke Carthy also recommends checking out the “People Also Ask” section  of relevant search engine results pages (SERP): “As you search more queries, you’ll surface more questions and potentially begin to identify patterns and questions that frequently appear. Take note of these details, as they’re likely to come in handy when you’re working on your descriptions.” Remember, SEO isn’t a one-and-done deal; keep an eye on your rankings and take steps to retain or improve them over time.  04. Simplify your checkout flow The average  abandoned cart rate  in eCommerce stands at a whopping 70.19%. While abandoned  shopping carts  are an inevitable part of selling online, you can reduce them by simplifying your checkout flow and removing any friction. The only way to decrease abandonment is to understand why it happens. According to a  meta-analysis of 49 studies  by Baymard Institute, cart abandonment is often a result of one of these events: Extra costs are too high (48%):  When taxes, shipping and fees end up increasing the order total unexpectedly, many customers tend to ditch their carts. Solve this problem by incorporating fees into your product pricing or offering free shipping for orders over a certain amount. The latter technique has the added benefit of encouraging customers to buy more than they may have initially intended. The site required a new account (26%):  If your website makes people create an account to proceed with checkout, you could be adding unnecessary friction to the transaction. Offer a guest checkout option to help new customers breeze through this step, then let them create an account to keep track of their purchases or access special promos after they’ve checked out. Delivery was too slow (23%):  When shoppers encounter extended delivery windows or uncertain arrival dates, they may opt to look elsewhere for quicker solutions. To mitigate this, offer expedited shipping at a higher cost or offer free shipping after a certain threshold to give them a reason to be patient. Wix users can also use the ShipStation integration to help streamline the fulfillment process.  Didn’t trust the site with credit card information (25%):  After seeing countless consumer data breaches in the news, customers may be hesitant to input their financial information on smaller business websites. Alleviate these concerns by offering alternative payment options, like PayPal or Google Pay, which hide payment information from merchants. If you use Wix Payments, you can let customers know that they’re protected by PCI Compliance, the highest marker of  eCommerce website security. Checkout process was too long or complicated (22%): Even customers who make it through lengthy checkout processes will likely feel agitated, so streamlining it is just as much a matter of user experience as it is about lowering your abandoned cart rate. Do your best to simplify form fields and condense the process to fit on a single page ( Wix checkout customizations  can be useful on this front). Offer express payment methods like those mentioned in the last bullet.  Total cost was hidden (21%): Customers want to know the total amount they’ll need to spend on shipping, fees and taxes before they enter all their information. Be transparent by displaying any extra costs as early as possible in the checkout process. Don’t forget to send emails that can help you recover abandoned orders. Learn how to set up and automate abandoned cart emails in Wix . 05. Test pricing strategies When it comes to pricing on your eCommerce site, small adjustments can make a big difference. It’s a good idea to run tests that can help you understand what offers or prices resonate with your customers without guessing. This is part of learning how to make money online . Ultimately, you’ll want to find that sweet spot where your prices aren’t too low that they cut into your margins or too high that they drive shoppers away.  There are several pricing methods worth testing:  Subscription pricing: Subscription pricing is a win-win for customers and merchants—you get recurring revenue, while customers receive convenience at a good price. For example, a feminine hygiene brand might give customers a 5% discount on each box of tampons via its tampon subscription service.  Odd-even pricing:  This popular technique suggests that prices that end in an odd number (e.g., $3.07) subconsciously signal a deal, while prices that end in an even number (e.g., $100.00) signal a luxury item. Additionally, prices that end in a 9, such as $2.99 or $29, tend to sell better than prices that are rounded up, such as $3 or $30. Pre-order pricing: Pre-order pricing lets you gauge customer demand before fully launching a product, allowing you to adjust prices based on early interest. Offering a discount for pre-orders can encourage commitment while giving you insights into how much people are willing to pay for your product. Learn how to activate pre-orders in Wix .  Comparative pricing: Help customers understand how good of a deal they’re getting by showing the original price slashed out right next to the new price. You can use this eCommerce optimization technique to price sales or clearance items or show how your prices compare to your competition. Decoy pricing: It’s said that when presented with two options, customers gravitate toward the cheaper option. When presented with three options, they tend to choose the more expensive option. Therefore, adding a third option can steer customers toward the more expensive product. Bulk discount: Mimic brands like Costco incentivize customers to spend more by offering a lower price per unit when they buy large quantities of a single item. This convinces customers to buy more in one go, which saves them money and boosts your business's sales. Price anchoring: Experiment with how you organize products on category pages to take advantage of anchoring, which is the practice of displaying products side by side to create context and perceived value. Bundle pricing: Increase your average order value (AOV) by bundling products together and offering them at a discount. Customers will love the deal they’re getting, especially if you compare the individual item prices to the bundle pricing. Gift cards, discounts and coupons: Encourage repeat purchases with one of these classic strategies. These types of incentives give shoppers a reason to spend more money while letting them decide to redeem their savings. Explore how gifts cards work on Wix , or how to offer discounts and coupons on your Wix site . Upsell/cross-sell: Upselling and cross-selling are great ways to increase order value by offering customers related or higher-end products as they shop. By suggesting complementary items or premium upgrades, you can enhance their shopping experience while growing your overall sales. Add a related products gallery  or integrate ReConvert  with your Wix site to cross-sell and upsell your customers intelligently.  06. Give your customers all the info they need In a brick-and-mortar setting, customers can touch an item, hold it, test it out, try it on and ask a sales associate any pressing questions.  When it comes to your online store, it helps to mimic this in-person shopping experience by giving customers all the information they need upfront. To this end, optimize each part of your product pages, including: Photos:  Upload photos from multiple angles. Include full-product images and close-ups. If the product is wearable, show models of different sizes wearing it. Stage the product to show customers how to use it or how to pair it with complementary products. View more  eCommerce photography  tips. Description: If customers couldn’t see the product, how would you describe it? Mention features that aren’t shown in the images as well as those that are. Include SEO keywords to make your product easier to find. Instructions: If applicable, explain how to use your product. What might be obvious to you might not be obvious to your customers. If relevant, include assembly instructions. Think beyond words when it comes to instructions. Videos or graphics can help customers visualize your products and how to use them. Shipping and return information: Hidden shipping pricing and speeds are one of the top reasons customers abandon carts, according to the same Baymard study mentioned earlier. To mitigate this, provide essential shipping information along with links to comprehensive policies on every product page. Materials: What are your products made of? List the materials in clothing, jewelry or home goods, as well as the ingredients in food and skincare products. Sizes or measurements: For wearable products, include a size guide on each product page to help customers find the right fit and reduce returns. For other types of products, like furniture, tools or appliances, provide as many product measurements as possible. Diagrams can be helpful in either case. Reviews:  Customer reviews help potential customers learn even more about your products, such as sizing or troubleshooting advice. Highlight testimonials, awards and other proof points on your site—or encourage users to leave their own reviews. Wix users can find various solutions in the Wix App Market  for showcasing and collecting feedback. Back-in-stock or pre-order status: Prominently display the in-stock status of your product. If a product is out of stock, consider giving your buyers the option to join your email list (see how to create back-in-stock notifications in Wix ) or pre-order your item on the spot.  Create an online store  with Wix today, or explore other clever eCommerce merchandising  techniques. 07. Track analytics and eCommerce metrics regularly Sales figures alone can’t give you a full picture of how your business is doing, especially online. Website-related analytics can help you fill in the blanks by pointing out obstacles that are getting in the way of the shopping experience.  Here’s a list of eCommerce KPIs and reports worth monitoring. All of these are available in Wix Analytics—track these to keep a pulse on any issues or disruptions on your site.  Traffic: Traffic indicates how many people visit your website. The goal is to have more and more traffic over time while maintaining a steady conversion rate.  To drive traffic to your online store , invest in SEO, advertising and email marketing. Conversion rate: Conversion rate measures what percentage of website visitors complete an intended action, such as making a purchase or signing up for a newsletter. If your conversion rate falls below the industry average, check for patterns in cart abandonment on your site. The culprit could be a complicated checkout flow or a slow-loading site.  Average order value (AOV): AOV measures how much your customers typically spend when they purchase something from your website. Compare your website’s AOV month over month or quarter over quarter, and look for any patterns. A decline in AOV could mean that it’s time to implement some upselling and cross-selling strategies or special deals. Bounce rate: Bounce rate measures the percentage of visits to your website that ended after just one page. A bounce rate between  20% and 45%  is common for eCommerce websites. A lower bounce rate is better than a higher one, so if yours falls above this range, check that your pages have enough relevant and engaging content (among other things).  Customer lifetime value (CLV or LTV): CLV measures how much a customer has spent on your eCommerce website over their entire relationship with your brand. Calculate your average CLV and use it as a benchmark. If this benchmark drops over time, employ retention marketing strategies to keep customers coming back for more. You could, for example, introduce a loyalty program that gamifies shopping and rewards customers for their patronage. Wix merchants can use  Wix Loyalty Program  to let customers accrue points that they can redeem for coupons. Slow-moving inventory:  If your analytics tool has a slow-moving inventory report, use it to identify products that have been sitting on your digital “shelves” for too long. Get these products moving by putting them on sale, placing them in your clearance section or bundling them with more popular products. Sales by product category: This eCommerce report can help you understand which types of products perform best on your website. Use these insights to determine which inventory to reorder and which categories to expand. For example, if your online store focuses on suitcases but you see that travel accessory sales are outperforming suitcase sales, you might decide to introduce new accessories to your inventory. Email marketing: Keep an eye on the performance of your marketing emails, such as your abandoned cart ones. There are several metrics that can be useful on this front: open rate, click-through rate and unsubscribe rate—just to name a few. A low open rate could indicate a need for stronger headlines, while a low click-through rate could warrant stronger CTAs and active copy. (Learn how to set up abandoned cart emails in Wix  or see how to integrate Klaviyo  with Wix for more advanced email needs.)  08. Personalize the shopping experience Use the data you already have to make each visitor feel like your store was built just for them. Show recommended products based on what they’ve browsed or purchased before. For example, if someone buys running shoes, highlight matching socks, water bottles or fitness gear on their next visit. Personalization doesn’t have to be complicated—even a “recently viewed” section can guide customers back to products they were interested in. Email and onsite messages can also be tailored. Send targeted promotions or product suggestions based on a shopper’s past behavior. For instance, if a customer frequently buys skincare items, offer them a discount on a new moisturizer or highlight a best-seller they haven’t tried. Wix users can integrate apps or use built-in features to automate personalized email campaigns making it easy to reach each customer with relevant offers. Dynamic content on your site helps increase engagement and conversion rates. Swap banners, pop-ups or homepage sections to reflect the visitor’s location, interests or shopping history. A returning visitor from New York might see a “Free shipping in NYC” banner while someone browsing winter gear in December sees seasonal promotions. 09. Experiment with classic sales strategies One way to get more people to complete their purchase is by promoting special deals clearly on your site. For example, flash sales and countdown banners create a sense of urgency; people are more likely to click “buy” when they feel time is running out. Meanwhile, you can use lightboxes or other pop-up messages that promote special offers and events, such as an end-of-season sale. Learn more: Setting up a lightbox in the Wix Editor  or integrating a countdown timer on your Wix Site Another easy way to keep your site engaging is by updating its design to match the time of year. For holidays like Christmas, you can use festive colors, promoted limited-edition products or add seasonal graphics to give your site a warm, holiday feel.  When Black Friday comes around, try bold, eye-catching banners that highlight deals. These changes don’t need to be huge, but they can make your site feel more relevant and timely—and put your customers in the shopping spirit.  Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist and get your business holiday-ready today. Ecommerce website optimization quick checklist When all is said and done, there are many different ways to tweak your website. Not all the tips listed above are must-dos, but at minimum, you’ll want to make sure to tick these off your list:  Type of eCommerce website Optimization strategies All eCommerce sites Use clear CTAs, fast-loading pages, SEO-friendly product pages, simple checkout, detailed product info, track analytics, personalize shopping experience, test pricing strategies, run seasonal or limited-time promotions Fashion & apparel Add size guides, high-quality images, personalized product suggestions, seasonal promotions Electronics & gadgets Show detailed specs, create comparison charts, offer upsells and cross-sells Health & beauty Highlight customer reviews, offer subscriptions, suggest related products Home & furniture Include measurement guides, bundle products, show shipping info Food & beverage Show ingredients and expiration dates, suggest related items Sports & outdoors Add gear guides, cross-sell accessories, highlight reviews, run flash sales Books & media Make search easy, bundle products, offer discounts Toys & kids Include age guides, multiple images, seasonal promotions Ecommerce website optimization FAQ What is eCommerce optimization? Ecommerce optimization refers to the practice of improving your online store to drive more sales. Examples of optimizations include increasing site speed, implementing SEO, simplifying your checkout flow and testing various pricing strategies. Why does eCommerce optimization matter? Ecommerce optimizations matter because they can help your business sell more, gain customers and make more money overall. By auditing your website’s performance before optimizing it, you can figure out where to best invest your time and resources. How is conversion rate calculated? Conversion rate is calculated by dividing the number of conversions visitors complete on your website by the number of website visitors. A conversion happens when visitors take a specific action on your website, such as adding a product to their cart or signing up for your email list. More often than not, however, sales are the main conversion goal for eCommerce websites.  What is a good eCommerce conversion rate? While eCommerce conversion rates vary by industry, the rule of thumb is that the more expensive the item, the lower the conversion rate. According to Kibo Commerce , for example, food and beverage conversion rates hover around 4.9% while home and furniture conversion rates are 1.4% on average.  What are the factors in eCommerce website optimization? Ecommerce website optimization involves enhancing factors such as website design, user experience and page load speed. Additionally, effective product categorization and search functionality play crucial roles in optimizing the user journey. Furthermore, the use of persuasive product descriptions and high-quality images can significantly impact conversion rates on an eCommerce website.

The perfect domain is just a click away:  claim your domain→ Choosing a domain name shouldn’t slow you down. The right process makes it easy to grab a name that fits your brand, avoid legal or technical headaches, and move from idea to live website in minutes. TL;DR: how to get a domain name fast and easy A strong domain is easy to remember, fits your business and is protected across different extensions. From picking a name to checking availability, choosing the right extension, registering securely and protecting your brand, the process can be quick and simple with the right tools. You’ll learn: How to choose a domain name that’s short, clear and brand-aligned How to check availability and explore extension options Steps to register your domain and set up essentials like SSL and email How to secure variations and related domains for long-term brand protection Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. Why getting your domain should be simple Grabbing your domain name right away is a smart move for your brand. Great names are popular and go fast so waiting might mean missing out on the one that fits your vision. Plus the sooner you get yours the sooner you can get your site live and start meeting new customers. Claiming your name should be as quick and fun as coming up with the idea itself. If the process feels tricky it’s easy to get overwhelmed or settle for a name that isn't quite right. We’re here to make the experience simple and friendly so you can pick the best domain and start building with confidence. Learn more: What is a domain name? Easiest way to get a domain: step by step guide Whether you're launching a blog, a business website an online portfolio or an online store choosing a domain name is one of the first and more important steps. Choose a domain name Easily check if your domain name is available Choose the right domain extension Register and buy your domain name 01. Choose a domain name The easiest way to learn how to choose a domain name is to use a domain name generator . Once you have a list of names, these tips can help make it easier to narrow down the right one. Keep it short and simple Use keywords if possible Avoid numbers and hyphens  Make it brandable  Check spelling and pronunciation  When it came to selecting a domain for Carepatron , CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” A   good   example   of   a   domain   name   would   be   — petguru.com A less than idea example would be — my-pet-services-1234.biz 02. Easily check if your domain name is available You can do this with a domain name search tool, like Wix. If your name isn't available the search tool will let you know and give recommendations for other alternatives. They might suggest using an alternative domain extension with the same name. For example if, spablisssalon.com is unavailable but spablissalon.net is — they'll give you this alternative to use. Wix makes domain transfer  easy, with free SSL, reliable hosting, privacy options and 24/7 support. 03. Choose the right domain extension A domain extension is the .com, .net, .org that comes at the end of a url. It’s also called a TLD (top-level domain). Some of the most common domain extensions are: .com: Most popular and trusted .net: Often used by tech companies .org: Typically used by nonprofits .co: Modern alternative to .com .shop, .tech, .studio: Niche-specific If your exact .com is taken you can: Use a different extension (like .co) Modify your name slightly (e.g., sunnybakeryonline.com) 04. Register and buy your domain A domain registrar, like Wix, is a company authorized to sell domain names. Learn more: What is a domain name registrar? How to register a domain name Best domain registrars Is Wix good for business email? If you're looking to easily get a domain name look for the following in your domain registrar: Free WHOIS privacy protection (included with Wix) Transparent renewal pricing Easy DNS management Good customer support Learn more: How to buy a domain name Once you're ready registering a domain is easy to do: Add the domain to your cart Choose registration length (1 year is standard, multi-year options are often available) Enable auto-renew if you don’t want it to expire Add privacy protection Complete your payment If you have a Wix paid plan , registering a customized domain is free. If you're learning how to make your own website , the easiest way to get a domain name is with a website maker  like Wix. Tips for easily choosing a domain name When you pick a domain, make sure the plan includes web hosting  so you’re not stuck sorting out tech pieces one by one. With a Wix website , hosting is already built in. This means your domain connects smoothly and your site loads fast without extra setup from you. Setting up your domain the smart way Think beyond just the domain itself. You’ll also want business email  options to create branded addresses, SSL to keep your site secure, privacy protection to hide your personal info, DNS controls for things like subdomains and solid uptime so your site stays available. Wix bundles all of this into one place so you can connect your domain, set up your email, manage security and start building without jumping between different providers. Learn more: What is SSL certificate? Secure multiple domains for your brand Protect your brand name by picking up extra versions of it so no one else can. Start with the obvious ones like .com, .net and .org then grab regional extensions if you serve specific countries. You should also think about common typos, plural vs singular versions and shorter versions people might type in a rush. Forward all these domains to your main site so every visitor lands in the right place. This way no competitor or scammer can use a close variation to confuse your audience. This also helps you hold onto your brand long term as you grow and expand into new products, niches or locations. How to get a good domain name A strong domain name makes your site easy to find and remember, so it’s worth spending a little time to get it right. Here’s how to choose one that’s clear, simple and matches your brand. Keep it short and clean : Go for a name that’s easy to type and say. Short words or pairs of short words stick in people’s minds and help reduce typos. Avoid hyphens, numbers or unusual spellings that might confuse visitors. Connect it to your craft: Add a word that gives a little hint about what you do. This helps visitors get a sense of your business right away. For example, you can add words like “studio” “design” “tutor” “bakery” “shop” or “media” to make your name more descriptive without making it too long. Say it aloud: If a name is hard to say, it’s probably not the one. Choose something that’s easy to say so you can share it in conversation, on social media, podcasts and marketing materials. Check extension options: While a .com is still the most familiar extension it’s not your only choice. Many businesses use alternatives like .co, .io, .store, .blog or .design. Choose one that fits your brand and feels trustworthy for your audience. Avoid trademark trouble: Before you commit run a quick search to make sure the name isn’t already tied to another brand in your industry. This saves you from legal issues forced rebrands or SEO setbacks later. Grab related domains: If you find a name you love register close variations or other extensions to protect the brand you’re building. You can forward them all to your main site so visitors always land in the right place. Check socials too: Consistency helps people find you faster. Look up username availability on the platforms you plan to use so your branding stays aligned across your site email and social channels. Choose it early: Domains move fast. Once you find something that fits register it quickly. Securing your name early gives you room to plan your site set up email and build your brand without surprises later. Learn more: I want to buy a domain name What's the easiest way to get a domain FAQ Can I get a domain easily for free? Yes but with limitations, some website builders (like Wix) offer a free subdomain (e.g., yourname.wixsite.com). Can I change my domain name later? Yes but your audience and SEO rankings might be affected so pick carefully the first time if possible. How long does it take to activate a domain? Usually within minutes, but DNS changes (e.g., pointing to a host) can take up to 48 hours to fully propagate. How can I permanently buy a domain name? You can’t buy a domain forever since domain registration is a lease. While you can’t own it permanently you can register it for up to 10 years at a time. To keep your domain indefinitely just make sure to renew it. Many registrars even offer an auto-renewal feature so you don’t have to worry about it expiring. Do I need an LLC for a domain? No, you don’t need an LLC to register a domain. Anyone can purchase and manage a domain as an individual. Having an LLC or other business structure provides legal protection, credibility and separation of personal and business assets. It’s more about your business setup than domain ownership. Do I have to pay for my domain name every year? Yes, you’ll need to pay an annual renewal fee for your domain. If you forget to renew, you could lose your domain to someone else. To make things easy, most registrars offer multi-year registrations and automatic renewals so you don’t have to worry about your domain expiring. How do I protect my domain from squatters? To protect your domain from squatters use domain privacy to hide your personal info. This makes it harder for them to target you. It's also smart to register variations of your domain like common misspellings and different extensions. Enable auto-renewal so your domain doesn’t accidentally expire and set up alerts to catch any suspicious activity early.

Turn your ideas into sales and start selling with Wix eCommerce →   If you’re looking to start a print on demand business  or grow your existing one, understanding the latest print on demand statistics and trends can give you a serious edge. The numbers reveal what shoppers are buying, which print on demand products  are trending and how eCommerce sellers are scaling faster than ever. From custom merch  to sustainable fashion and home decor, print on demand has become one of the easiest ways to sell online  without managing inventory or taking on risk. And with tools like Wix's free website builder and its built-in Printful integration , you can create a professional online store, design custom products and start selling them in just a few clicks. Let's explore the latest data shaping the print on demand (POD) industry, and show you how to use these insights to build, brand and grow your business. Ready to start selling? Build your  eCommerce website  with Wix. Wix eCommerce enables you to start a print on demand business. The Printful integration automates merch fulfillment. You can design and sell custom products online, all from one dashboard. TL;DR: print on demand statistics Getting started with print on demand is easier than ever, but understanding the market and planning strategically makes all the difference. From profit margins to product trends, there’s plenty of opportunity for new sellers to carve out a niche. Quick highlights: Learn how to start a print on demand store with low upfront costs and no inventory. Choose memorable print on demand business names  to stand out in a crowded market. Leverage eCommerce statistics : 17% of global retail sales happened online in 2024, the DTG market is growing 184% by 2035 and 80% of consumers are willing to pay more for sustainable products. Focus on niches, quality designs and consistent product updates to engage customers. Global print on demand market trends and insights Driver (~) % Impact on CAGR forecast Geographic relevance Impact timeline Surge in eCommerce SMEs needing zero-inventory fulfillment +4.2% Global, with concentration in North America and Europe Medium term (2-4 years) Rising consumer demand for personalized fashion and gifts +3.8% Global, led by North America and Asia-Pacific Long term (≥ 4 years) Advances in DTG/DTF printing lowering per-unit cost +3.5% Global, with early adoption in Asia-Pacific manufacturing hubs Short term (≤ 2 years) Marketplace integrations accelerating adoption +3.1% Global, concentrated in developed eCommerce markets Medium term (2-4 years) Generative-AI design tools reducing artwork cost and time +2.9% Global, with faster adoption in tech-forward regions Short term (≤ 2 years) Regulatory push for lower inventory waste and carbon footprints +2.3% Europe and North America leading, expanding to Asia-Pacific Long term (≥ 4 years) Source: Mordor Intelligence 13 print on demand statistics Market size and growth outlook Print on demand market share Custom products are taking the spotlight in the POD world Sustainability is turning shoppers into spenders Profit margins for print on demand products Why print on demand is booming Understanding print on demand success rates Promotional products are a huge market Consistently adding new products drives POD sales Direct-to-garment printing market growth 2025–2035 Online retail keeps growing Top-performing apparel POD store pricing How a POD store's age impacts website ranking 01. Market size and growth outlook Print on demand market size, compound annual growth rate (CAGR) in the past and the forecast until 2034. Source: Precedence Research The global print on demand market was valued at approximately USD 13  billion in 2025 and is projected to reach about USD 103  billion by 2034 , representing a CAGR of ~26% from 2025 to 2034. That’s massive growth, signaling that the best print on demand products  aren’t just a passing trend, they’re becoming a well-established segment of eCommerce. This growth trajectory shows that now is a strong time to enter the market. 02. Print on demand market share by product Global print on demand market share by product (2025). Source: Market US Scoop The print on demand industry is diverse, with different digital products to sell , capturing varying shares of the market. According to Market US Scoop , apparel leads the way, accounting for 37% of the market, making t-shirts, hoodies and leggings some of the most popular trending products  among POD sellers. Home decor comes in next with 27%, reflecting the rising trend of personalized interior design and custom items for living spaces. Drinkware, including customized mugs, glasses and tumblers, holds about 19% of the market, while accessories, like custom phone cases, bags and hats, represent roughly 12%. The remaining 5% consists of a variety of other niche products, highlighting how sellers can diversify and reach different audiences. Worth noting: For anyone wondering how to create merch  or how to make money with print on demand , this breakdown shows that multiple categories are ripe for experimentation. By understanding which trending products perform best and learning How to sell products online effectively, sellers can tailor their offerings and capture the growing demand for personalized and custom items. Learn how to sell in these niches: How to sell shoes online How to sell toys online How to sell party supplies online How to sell vintage clothing How to sell crafts online Sell car parts online 03. Custom products are taking the spotlight in the POD world These days, personalization isn’t just for fancy luxury brands, it’s what shoppers expect. In fact, 81% of consumers say they’re more likely to buy from companies that offer personalized experiences . 70% of consumers say it's important that a business recognizes them. It’s important that a business recognizes them, including their past purchases, buying patterns, support history and more. Customers also want that personalization to extend across the platforms they use to shop. That’s huge, and it explains why print on demand business ideas  that focus on custom designs are booming. The beauty of POD is that yo u don’t need huge inventory or minimum orders. You can sell a single custom T-shirt, mug or poster and still make a profit. This flexibility makes it one of the smartest ways to tap into types of eCommerce  that thrive on individuality. For anyone wondering what is eCommerce  and how to start your own, POD is a low-risk way to experiment. You can easily test new designs, niche products or unique concepts without upfront costs. And if you’re thinking about how to make a business website , platforms like Wix make it simple to launch an eCommerce business  that showcases your personalized products in style. Companies that apply the pillars of customization not only manage to sell more on their business website, but also increase profits, turn customers into fans and, as a result, make their operations much more profitable. – André Damasceno, Marketing Consultant. - André Damasceno, marketing consultant 04. Sustainability is turning shoppers into spenders Eco-friendly products aren’t just a trend; they’re influencing what people are willing to buy. The sustainable clothing segment alone is projected to reach $53.3B in global annual sales by 2032 , showing just how big this opportunity is. A recent study by PWC shows: 85% of consumers report being affected by the impacts of climate change. 46% are buying more sustainable products to reduce their environmental footprint. 80% are willing to pay more for sustainably produced or sourced goods. On average, that premium is 9.7%. Consumers evaluate sustainability through tangible actions and product attributes, including: Production methods and recycling: 40% Eco-friendly packaging: 38% Positive impact on nature and water conservation: 34% Other personal sustainability actions include making more considered purchases (43%), changing diets (32% eat differently, 22% reduce red meat), travelling differently (31%) and even buying or planning to buy electric vehicles (24%). This is a huge opportunity for print on demand companies looking to tap into this conscious-shopping mindset. Products are made to order, reducing waste and sustainable packaging  can enhance your brand appeal. Using the right eCommerce tools  makes it easy to manage orders and highlights your eco-friendly practices, giving customers a reason to spend a little extra while supporting a greener business. 05. Profit margins for print on demand products Most print on demand products have an average 20% profit margin . This means many online sellers are able to run a business, price products reasonably, and even offer occasional discounts without cutting into profits. Tracking this number is an important part of keeping an eye on your eCommerce metrics and eCommerce KPIs . Of course, margins can vary widely depending on your niche or product. Some sellers report profit margins as high as 60%, especially for unique or highly personalized items. Expert insight: If you’re thinking about how to start an online store , understanding these margins upfront can help you price products strategically, forecast revenue and make smarter decisions as you scale. 06. Why print on demand is booming There are roughly 228,000 POD stores  currently active worldwide, and about 5% of all online retail stores rely at least partially on print on demand. These numbers highlight just how attractive this business model has become. With low startup costs, no need to hold inventory and the ability to target niche markets, it’s easy to see why entrepreneurs are jumping in. Chances are, there’s something in your home right now that was made using POD. Fact check: Looking for inspiration? Check out these Wix success stories  to see how other entrepreneurs are successfully using POD to sell online  and grow their businesses. 07. Understanding print on demand success rates Print on demand can feel like a rollercoaster: highs, lows and plenty of in-between moments where you’re not quite sure which way you’re heading. Here’s the key fact: only about 24% of POD stores  are still active after three years. That might sound intimidating, but it’s a useful reminder that long-term success requires persistence, adaptation and continuous learning. The low barrier to entry is both a blessing and a challenge. Anyone can start a POD store, which draws in newbies and pros alike, but it also means the space is crowded. The stores that thrive are the ones that: Find unique niche markets Design standout products Promote their items effectively 08. Promotional products are a huge market Promotional products, aka swag, are a huge niche in the print on demand world. Last year, the industry generated $26.78 billion in sales , up from $26.09 billion in 2023. The clothing category, including T-shirts and hoodies, leads the pack with 26.6% of sales. Not into clothing? Other popular categories include: Drinkware: 10.2% of sales Hats: 7.9% Bags and travel accessories: 7% “The promo industry grew 2.63% in 2024, despite economic pressures and ongoing tariff uncertainty,” says Alok Bhat , market economist and research lead for PPAI. “Distributors are adapting through digital expansion, sustainability and diversified sourcing. While challenges remain, 65% expect sales growth in 2025, signaling strong industry resilience.” Year Industry performance ($) 2015 20,808,170,722 2016 21,304,931,457 2017 23,285,980,409 2018 24,746,578,839 2019 24,223,484,868 2020 19,617,112,147 2021 22,077,935,415 2022 25,522,419,472 2023 26,094,912,163 2024 + 26,780,831,357 09. Consistently adding new products drives POD sales Average number of new products added by the top 1% of print on demand stores over 30, 90 and 365 days, showing the impact of consistent product updates on POD success, according to Dropshipping.com Here’s an eye-opening stat: the top 1% of print on demand stores adds an average of 7 new products every day . Over a month, that’s 76 products; in 90 days, 1,823; and over a full year, 2,550. While most sellers won’t hit those numbers, the principle is clear: consistently offering fresh, relevant products keeps customers engaged and attracts new buyers. For many POD entrepreneurs, a good target is to add around 7 new products per month. To avoid overcrowded catalogs and decision fatigue, regularly review your offerings: Identify products that aren’t selling well Test clearance or discount sales before removing items Replace underperforming products with new, tested designs 10. Direct-to-garment printing market growth 2025-2035 Direct-to-garment printing market growth 2025–2035—forecasted to expand at an 11% CAGR, reaching USD 9.1B by 2035. Source: FMI Packaging Sustainability Index The direct-to-garment (DTG) printing market is booming. According to FMI’s Packaging Sustainability Index , the global DTG market is expected to grow from USD 3.2 billion in 2025 to around USD 9.1 billion by 2035—an impressive 184% increase over the next decade. This steady climb is driven by the growing demand for customized apparel, on-demand printing solutions and short-run production capabilities that cater to fast fashion and personalized merchandise trends. Here’s a quick snapshot: Market value (2025): USD 3.2B Forecast value (2035): USD 9.1B Forecast CAGR: 11% Top product category: Digital textile printers (58%) Leading regions: North America, Europe, Asia Pacific While DTG remains the most widely used print on demand technique, sublimation printing is quickly catching up, growing at 10.44% CAGR. Both methods are key drivers behind the expansion of the print on demand ecosystem and offer sellers more ways to diversify their catalogs. 11. Online retail keeps growing Online shopping isn’t just a trend; it’s how the world shops now. In 2024, over 17% of all global retail sales took place online , and that share is projected to hit 21% by 2029. In numbers, that’s a $7 trillion global eCommerce market, and it’s still expanding as mobile technology, social commerce and seamless checkout experiences continue to shape consumer behavior. For print on demand merchants, this growth means massive opportunity. As more shoppers look for unique and personalized products, there’s plenty of room to carve out your niche and build a thriving store that meets customers where they already are, online. 12. Top-performing apparel POD store pricing Average order value range for top-performing apparel print on demand stores: $50–$100. Source: DoDropshipping If you’re selling apparel through print on demand, you don’t need to race to the bottom on pricing. Data shows that the most successful POD apparel stores typically price products between $50 and $100 , and customers are happy to pay it. What this stat tells us: people are willing to spend more when they see unique, high-quality designs that feel personal or limited-edition. So instead of focusing on undercutting competitors, invest in standout branding, premium mockups and a polished online store experience that reinforces the value of your product. Editor's note: Building trust starts with presentation. Explore how to make a website from scratch and discover the best website designs for fashion and apparel brands. 13. How a POD store's age impacts website ranking Here’s an interesting insight: the longer a print on demand store has been around, the better its website tends to rank . The graph below shows the average website ranking of POD stores based on their year of creation. The y-axis represents the top X% of website rankings, where 0% is the best ranking and 100% is the worst. The takeaway? Stores that stick around are likely doing a lot of things right—think SEO optimizations, quality backlinks, engaging content and excellent customer reviews. Average website ranking of POD stores by year of creation, showing that older stores generally rank higher. Source: DoDropshipping If you’re just starting out, don’t stress. Every long-standing POD store started from scratch, just like you. With consistent effort, you can climb the ranks over time. Tips to get started and grow your store: Use a free AI website builder  to quickly create a polished online presence Focus on strong web design  and user experience Learn how to design a website  and craft a standout logo using a logo maker Understand what is a domain  and pick the right domain name Take advantage of free eCommerce website hosting  to test and grow your store “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, domains PMM at Wix 2026 print on demand trends worth embracing Design in 2026 balances high-tech experimentation with a human touch. AI aesthetics are moving from novelty to mainstream, with glitch accents, generative patterns and surreal textures adding depth without overpowering your brand. Use them as secondary layers behind logos or tonal overlays to keep T-shirts and hoodies readable, exploring these trends can spark new business ideas. On the flip side, hand-drawn illustrations feel intentionally imperfect, giving your line a personal, crafted vibe. Sketchy linework, marker fills and pencil textures translate well to DTG and DTF printing while keeping embroidery options open. Expert tip:  Test both styles to compare contrast, legibility and wash resilience. Wix AI makes it simple to bring your vision to life with an online store, perfect for exploring AI business ideas  while selling these designs. Nostalgia continues to sell, but selectively. Think 90s display fonts, Y2K icons and color-blocked palettes used sparingly. Pair one nostalgic element with modern type or negative space to keep designs current. Mood-led messaging is also on the rise. Calm, anti-hustle lines and optimistic slogans work best with clear typography. Start with short, memorable statements and test them across caps, totes and crewnecks to see where they resonate. Earth tones and natural textures keep sustainability in mind while staying versatile across seasons. Muted greens, clay, sand and charcoal ground bolder artwork and create a cohesive product grid for your Wix storefront. Modular logos complete the toolkit: design simple shapes that stack, wrap or lock up in multiple configurations. Create a primary mark, a monogram and a badge variant, then map each to the print or embroidery method that suits it best. Pro tip: With Wix + Printful, you can spin these variations into product families quickly, A/B test thumbnails, retire underperforming items and double down on what your audience loves. Trend Description How to apply AI aesthetics Glitch accents, generative patterns, surreal textures Use as secondary layers behind logos or tonal overlays; maintain readability on tees and hoodies Hand-drawn illustrations Sketchy, imperfect, personal Ideal for DTG and DTF printing; test embroidery options for stitch-friendly designs Selective Nostalgia 90s fonts, Y2K icons, color-blocked palettes Pair one nostalgic element with modern type or negative space; avoid overdoing retro Mood-led messaging Calm, anti-hustle or optimistic slogans Create short, memorable statements; test across caps, crewnecks and totes Earth tones & natural textures Muted greens, clay, sand, charcoal Ground artwork, ensure cohesive product photography, versatile across seasons Modular logos Flexible shapes for multiple uses Create primary mark, monogram, and badge; map to print/embroidery methods for scalability Rapid testing & iteration A/B testing of products and thumbnails Spin variations into product families, retire underperforming items, double down on hits Learn more about AI: AI in eCommerce How to use AI to make money AI tools for business AI for sales How to create a print on demand store with Wix + Printful A standout product deserves an equally polished online storefront, and with Printful's Wix integration , setting up your POD store couldn’t be easier. Here’s how to get started: From your Wix dashboard, go to Catalog > Dropshipping Products to explore Printful’s product catalog without leaving your site. Add your designs and create custom merch items that reflect your brand. Sign up for Printful and connect the Printful App to your Wix account. Once your store is live, every order automatically routes to Printful for printing and shipping, no manual uploads or handoffs required. With on-demand fulfillment through Printful, you can sell merchandise without holding inventory, lowering risk while opening new revenue streams. This streamlined workflow lets you focus on your brand, content and growth instead of operational busywork, an essential first step if you’re learning how to start a print on demand store with Wix . With on-demand fulfillment, customizable designs and Wix’s easy-to-use platform, there’s never been a better time to create an online store  and start selling your products to the world. Why trust Wix's experts? We get it, starting a print on demand business can feel overwhelming. That's why Wix provides tools to help entrepreneurs and creators launch professional online stores easily. It connects your store to POD integrations like Printful, so products are designed, fulfilled and sold without extra hassle. Wix offers guidance through tips, website templates and best practices, helping sellers create stores that look great, run smoothly and reach the right customers. Our team shares expertise to support print on demand sellers with actionable advice for designing, marketing strategies and growing online stores. This article was created by Wix experts to help you succeed in the print on demand world, pointing you toward the platform’s tools and features so you can focus on selling products, reaching customers and growing your business. Print on demand statistics FAQ What percentage of retail sales happen online? About 17% of all global retail sales occur online, and this number is expected to rise to 21% by 2029. This growth reflects how shoppers increasingly prefer the convenience of browsing, buying and receiving products from home. For print on demand sellers, this means there’s a massive and expanding audience looking for unique and personalized products. How many print on demand stores are active worldwide? There are roughly 228,000 active POD stores globally. This large number highlights both the popularity and accessibility of the print on demand model. With low startup costs, no inventory requirements and the ability to target niche markets, entrepreneurs everywhere are testing ideas and building businesses without the usual overhead. What is the average profit margin for print on demand products? Most POD products have an average profit margin of around 20%, which is enough for sellers to cover costs, reinvest in marketing and run occasional promotions. Depending on your niche, product type and pricing strategy, some stores report margins as high as 60%. Understanding your ecommerce metrics and KPIs can help you identify which products are the most profitable. How long do POD stores typically last? About 24% of POD stores remain active after three years, according to research. While this might seem low, it’s actually a reflection of how competitive the market can be. Long-term success usually comes to those who continuously improve their product offerings, focus on niche audiences and use marketing strategies that drive repeat purchases and brand loyalty. What types of products sell best in print on demand? Apparel is the top-selling category, with T-shirts, hoodies and hats leading the way. Other popular items include drinkware, bags and travel accessories. Products that incorporate personalization, sustainable materials or trendy designs often outperform generic options. Keeping an eye on market trends and consumer preferences can help you choose items that resonate with buyers and maximize your sales potential.

Ready to showcase your best work? Start building your portfolio →  As an SEO editor who reviews hundreds of portfolios every year, I can tell you this upfront: portfolio SEO is what determines whether your work actually gets discovered.  If you want clients, recruiters, collaborators or producers to find you, you need more than a great portfolio website , you need a site that’s structured, written and optimized to rank. I’m breaking down everything I personally recommend when optimizing a portfolio for search, including the exact steps I use when editing and evaluating creative websites at scale. Ready to build smarter, search-friendly portfolio websites ? Start with our guide on how to make a portfolio  that’s both beautifully designed and optimized to rank. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable website templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: portfolio SEO Here’s your quick overview of the core SEO features and actions that make the biggest impact. Portfolio SEO action What it does Optimize project pages Helps each piece of work rank for niche, targeted keywords Write descriptive alt text Makes your visuals discoverable in Google Images Use clear metadata (titles + descriptions) Improves click-through and keyword relevance Add keyword-rich copy across your site Gives search engines text to understand your expertise Improve your site structure Ensures Google can find, crawl and index all your pages Build topical authority Positions you as an expert in your field Implement technical SEO basics Boosts performance, Core Web Vitals and indexability Now let’s go deeper into what it takes to get your professional portfolio ranking. Portfolio SEO: what it is and why it matters When I talk about portfolio website SEO , I’m referring to the strategy of optimizing your portfolio so Google can understand your expertise, index your content properly and match it with people searching for your skills. Strong portfolio SEO does three things Gets your work in front of the right people.  You rank for the specific services you offer. Builds your authority.  Search engines recognize you as a subject-matter expert. Creates passive discovery.  Your portfolio works for you even when you’re not promoting it. If your portfolio isn’t optimized, it’s basically invisible to the people searching for exactly what you do. Here’s why this matters:  a recent study found that 96.98% of desktop clicks, and 97.56% of mobile clicks, go to results on page one (the top 10 results) , meaning ranking outside of that range drastically reduces your visibility. Explore the best portfolio website builders and choose a platform with the built-in SEO features you need to get your work seen. Portfolio SEO in 10 steps Below is the exact optimization workflow I use when helping creators and professionals improve their portfolio SEO. Follow these steps in order and you’ll cover every signal that matters. Define your portfolio SEO keywords Optimize your homepage Optimize each project page with SEO-focused structure Optimize all your images Improve technical performance Strengthen your portfolio's topical authority Improve internal linking Add schema markup Optimize for local SEO Improve portfolio metadata 01. Define your portfolio SEO keywords Your portfolio can only rank for what you intentionally target. That’s why keyword mapping is always my first step. This is where you set the foundation for everything that follows: your homepage copy, metadata, project pages and even your image SEO. I normally build a simple keyword map that includes: One primary keyword  (“fashion photographer,” “freelance UX designer,” “AI illustrator”). Five to ten secondary service keywords  that reflect what you want to be hired for. Project-level keywords  for each case study (for example, “brand identity for wine label,” “NYC product photography”). Your keywords should match the real phrases clients search, not internal creative jargon. People rarely Google “visual storyteller with multidisciplinary frameworks," they search for “brand designer,” “copywriter” or “wedding photographer.” Expert tip:  I always run a quick check in Ahrefs, Semrush or Google Search Console to validate the phrasing people actually use. Even a five-minute keyword scan can help you uncover search variations, questions and long-tail terms you might not have considered. 02. Optimize your homepage Your homepage is your most important SEO signal after your project pages. It needs to clearly communicate your identity, niche and services, both for users and for Google. If your homepage lacks text or clarity, your entire portfolio becomes harder to rank. A high-performing SEO homepage includes: A clear H1  using your primary keyword (“ photographer portfolio ,” “UI designer portfolio”). A one-paragraph intro  describing your niche, audience and specialty. A featured projects section  linking to your strongest case studies. A services or capabilities overview  written in keyword-rich language. A concise, SEO-friendly bio  explaining who you are, your expertise and your approach. Don’t try to be overly clever or mysterious with your headings. SEO rewards clarity. If a visitor can’t instantly understand what you do, Google won’t either. Expert tip:  Treat the first 100 words of your homepage like your elevator pitch. It’s one of the highest-value SEO areas on your entire site. “Keep your portfolio simple and intentional. Show only your best work and give each piece context so people understand your process. A curated portfolio always feels more confident than a crowded one.” - Chava Katz, PMM @ Wix Pages at Wix 03. Optimize each project page with SEO-focused structure Your case studies are prime SEO assets. Each one has the potential to rank for long-tail queries that match what people hire you for, and many creators underutilize them. A strong case study structure includes: H1:  A clear, keyword-rich title (“Brand identity project for artisan coffee shop,” “eCommerce product photography for skincare brand”). Overview:  One short paragraph covering the service, scope, client type and location if relevant. Challenge/approach:  A concise summary of your strategy or creative process (this is a great place to naturally add service keywords). Outcome:  Share results or impact, even qualitative outcomes matter. Images:  Include descriptive alt text and contextual captions if helpful. Think of each project page as an SEO landing page, not just a gallery. Text helps Google understand your work, but it also helps clients understand your value. Wix user tip:  Use Wix’s “ Project Pages ” layout blocks to create consistent formatting, Google loves consistency. 04. Optimize all your images Portfolio sites are image-heavy by nature, which means image SEO is a non-negotiable ranking factor. Google Images drives significant traffic for photographers, designers, illustrators and artists. I optimize every visual with: Descriptive file names:  “eCommerce-product-photography-vitamin-c-serum.jpg” instead of “IMG_0043.jpg.” Meaningful alt text:  Describe the subject, context and purpose (e.g., “Flat-lay product photography of organic skincare bottle with natural props”). Captions (optional):  Add context, especially when showcasing commercial work. Lightweight file sizes:  Compressed images improve Core Web Vitals and indexing. Expert tip:  Alt text is not a place for keyword stuffing, but it is a place for clarity. Write as if explaining the image to someone who can’t see it. 05. Improve technical performance for portfolio SEO Your visuals are your strength, but they can also slow you down. Portfolio sites often struggle with performance because of full-bleed images, large video embeds and unnecessary animations. Here’s how I make sure technical SEO supports your design: Compress images  before uploading. Use WebP formats  where supported. Avoid excessive motion  that triggers layout shifts. Limit third-party scripts  that slow down load times. For Wix users: Most optimization happens automatically behind the scenes, but uploading pre-compressed images always produces the best results. Learn more: Is Wix good for SEO? Wix SEO tips Wix SEO evolution Wix SEO Learning Hub 06. Strengthen your portfolio's topical authority Topical authority is what separates ranking portfolios from invisible ones. Google rewards creators who demonstrate depth, expertise and real experience. To build topical authority, I recommend: Publishing detailed case studies (your biggest authority boosters). Adding process explainers or behind-the-scenes breakdowns. Writing thought-leadership pieces related to your niche. Maintaining a small blog with educational or industry insights. Answering common client questions ( FAQs ) in long-form content. Think of it as proving you’re not just talented, you’re knowledgeable. Expert tip:  Even three to five well-written articles can move your authority score, and launching a blog with a blog maker is one of the fastest ways to begin. 07. Improve internal linking for portfolio SEO Internal linking helps Google understand which pages matter most, and it improves navigation for users as well. A portfolio without internal links is a portfolio without structure. Add links between: Homepage → key projects Project pages → relevant services Services → case studies About page → work and services This creates a network of relevance across your site, helping Google map your expertise. Pro tip:  Use anchor text that reflects the keyword of the page you’re linking to (“brand identity design case study,” “ wedding photography portfolio ”). 08. Add schema markup Schema markup helps search engines interpret your content more accurately. It’s not always visible to users, but it sends strong signals about who you are and what you offer. The best schema types for portfolios are: Person Organization CreativeWork ImageObject Breadcrumb Wix automatically generates most essential schema, but you can always extend it. Expert tip:  Validate your schema using Google’s Rich Results Test to catch formatting or missing-field errors. 09. Optimize for local SEO If your work is location-based, local SEO can drive extremely targeted traffic from people ready to hire. Add: A location-aligned H1 or subheading  on your homepage or service page. City or region in your metadata. A Google Business Profile  if you work with local clients. A contact page  with your full NAP details. Local SEO can move portfolios up the rankings faster than national SEO because competition is typically lower. Wix user tip:  Use Wix’s built-in location tools to add structured NAP data without code. 10. Improve portfolio metadata Metadata is still one of the strongest SEO signals. It’s the first thing users see in search results, and the first thing Google reads to understand your content. Strong metadata includes: Clear, keyword-driven titles: “ Model portfolio | NYC editorial & commercial work.” “Brand designer portfolio | visual identity & packaging design.” Human-friendly descriptions  that set expectations (“Explore my work in…,” “Case studies include…”). Avoid robotic or keyword-stuffed text, you want clarity and click-through appeal. Expert tip:  Write metadata like ad copy. You’re selling the click. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Portfolio SEO: best practices for every type of creative portfolio Below are the recommendations I give depending on the creator’s field. 01. Portfolio SEO for designers Design portfolios benefit from elements that clearly explain your craft, not just showcase it. I recommend including: Detailed case studies  that walk through the problem, your approach and the outcome, Google can’t understand visuals without narrative context. Keyword-rich project titles  such as “UI design for fintech app” or “Brand identity for boutique winery,” which help search engines categorize your work. Process explanations  that describe how you think and build. Google needs context, not only visuals, so the more you articulate the story behind your design work, the better it will rank. Explore more portfolio resources for designers: Graphic design portfolio UX design portfolio Industrial design portfolio Game design portfolio Interior design portfolio Interior design portfolio website 02. Portfolio SEO for photographers For photography websites , image search is one of the biggest traffic drivers. I always optimize: Alt text  that describes what’s in the photo in plain language, without stuffing. Captions  that add contextL location, mood, style or client type. EXIF data preservation  when it’s relevant (e.g., location or camera details for travel or landscape photography). Location modifiers  to help with local discovery. Adding natural phrases like “NYC wedding photographer portfolio ” on your page can make a real difference. If you’re building or refreshing your site, check out our guide on how to make a photography portfolio  that’s optimized for both search and visual impact. 03. Portfolio SEO for writers A writer’s portfolio should behave like a publication. To help Google understand and surface your work, include: Keyword-focused headlines  that reflect your niche or writing style. Clear categories  for essays, copywriting, journalism, scripts, etc. Author website schema  to reinforce your identity as the creator. Links to your published work  to build authority signals. Google loves written content, use that advantage fully. Learn more: Best website builders for writers How to make an author website 04. Portfolio SEO for artists and illustrators Your medium and style are SEO gold. Make them obvious through: Specific keyword phrases  like “digital watercolor illustration portfolio” or “3D character art portfolio ,” which pinpoint your niche. Clear labeling of your style and technique  across project pages. Never assume someone knows what type of artist you are. Spell it out in your copy so both users and search engines understand instantly. Explore more guides for artist portfolios How to make an art portfolio Digital art portfolio Online art portfolio Tattoo portfolio 05. Portfolio SEO for developers A strong developer portfolio should prove what you can build. Prioritize: Clear use cases  showing what the project solves or demonstrates. Tech-stack keywords  (React, Node.js, Python, etc.) placed naturally in your project descriptions. GitHub integration  so Google can connect your portfolio with your code. Schema for code samples or projects  to help machines understand complex technical content. Developers often skip metadata, don’t. It’s one of the biggest missed SEO opportunities in this field. For inspiration, explore our curated list of web developer portfolio examples  to see how others showcase their skills and structure their sites for visibility. Common portfolio SEO mistakes creators should avoid These are the issues I see most often, small oversights that can quietly hold your portfolio back: Using vague headings like “My Work.”  Clear, keyword-rich section titles give Google something meaningful to index. Relying on a single page instead of dedicated project pages.  One URL can’t carry all your SEO weight. Skipping text descriptions.  Google can’t “see” visuals without written context. Missing metadata.  Titles, descriptions and alt text matter more than most creators think. Uploading oversized images.  Heavy files slow down load times and hurt rankings. No internal linking.  Connect your pages so Google (and users) can navigate your work. No keyword strategy.  If you don’t state your niche, Google can’t classify you. Over-designing at the expense of crawlability.  Beautiful layouts still need structure. Your portfolio can be both gorgeous and SEO-friendly. It’s never an either/or.  Explore how a modern website builder or AI website builder can help you build a portfolio that’s both beautiful and search-optimized. Portfolio SEO: tools I use and recommend These tools give you a full picture of how your site performs, how Google sees it and where you can improve: Google Search Console  for indexing, queries and technical issues. Google Analytics  to understand user behavior, SEO trends and traffic patterns. Ahrefs or Semrush  for keyword research and backlink insights. Website launch checklist  for quick, high-impact fixes. PageSpeed Insights  to catch performance issues that may slow rankings. Screaming Frog  for a full crawl of your site’s structure and metadata. Schema.org validator  to confirm your structured data is clean and accurate. You don’t need every tool on this list, but the more visibility you have, the better your SEO decisions will be. Final thoughts If you want your portfolio to bring in more clients, leads and opportunities, SEO isn’t optional, it’s foundational. Your portfolio becomes infinitely more discoverable when you support your visuals with structure, context, speed and keyword clarity. Do the steps above once, maintain them quarterly and your portfolio will not only look good, it will rank, especially if you built it with best practices for how to make a website  in mind. Portfolio SEO FAQ What is portfolio SEO? Portfolio SEO is the process of optimizing your creative or professional portfolio so search engines can understand your services, index your work and rank your pages for relevant keywords. Strong portfolio SEO ensures your projects, services and expertise get discovered by the right clients. How long does portfolio SEO take to show results? Most creators start seeing early portfolio SEO improvements within 4–8 weeks, depending on your niche, content quality and how often Google crawls your site. Bigger jumps in rankings typically appear after consistently optimizing project pages, metadata and internal links. What keywords should I use for portfolio SEO? Choose one primary keyword that reflects your main expertise (e.g., “brand designer portfolio” or “wedding photographer portfolio”), then add secondary service keywords plus specific project-level keywords. Tools like Ahrefs or Google Search Console make this easier by showing real search patterns. Why aren't my portfolio images raking on Google? If your images aren’t appearing in search, you likely need better portfolio SEO signals: descriptive alt text, optimized file names, compressed images and surrounding copy that clarifies context. Image-heavy sites require intentional optimization to perform well. Do I need a blog to improve my portfolio SEO? You don’t need a blog, but adding even a few thought-leadership posts or process explainers can dramatically boost topical authority, one of the strongest ranking factors for portfolio SEO. It helps Google understand not just what you create, but how and why you’re an expert. How do I measure whether my portfolio SEO is working? The easiest way to track portfolio SEO performance is by monitoring metrics in Google Search Console: impressions, clicks, average position and which keywords your pages are starting to rank for. I also check traffic to individual project pages, improvements in image search visibility and whether new keywords are appearing in the “queries” report. If your content is indexed, your rankings are rising and your project pages are getting more organic views, your portfolio SEO is working.

Let's face it, writing can be difficult—which is why writing assistants that use artificial intelligence (AI) are in high demand these days. Today, AI writing tools aren't just good for writing cheeky ad copy. They’re powerful enough to write website content from the ground up, and to make your work as a writer easier and sharper than before. You’ve got your choice of tools for starting a blog , note-taking, improving grammar, writing SEO tags, translating text, editing copy and much more. Below you’ll find a list of the best AI writing tools in our opinion that help with one or more specific aspects of writing. They can help you generate ideas more quickly, conquer writer’s block and make the entire process of writing more efficient. So, let's dive in, starting with our own proprietary tool, Wix's AI-powered text generator. See the full power of Wix’s AI-powered website builder up close. 15 AI writing tools to check out Wix Grammarly Rytr Jasper Frase Simplified Otter.ai ProWritingAid Quillbot Hemingway Editor Textio Semrush Wordtune Gemini for Google Workspace Anyword 01. Wix Best for: Website copy creation and blogging Great for product descriptions for an eCommerce website or just general site copy creation, Wix's AI text creator can be accessed in several ways. You can access it from the Wix Editor within certain modules (e.g., product descriptions, or wherever you add a text element to a page), or use Wix's website templates to generate an entire site. In the latter case, the copy will be automatically written across your website. By inputting just a few details about your business, you can generate text for all of your site pages: your homepage, About page, Services page—you name it. Create hundreds of unique product descriptions in a matter of minutes. Or, get the creative juices flowing with fresh, punchy text ideas. If you've got a blog, emails, social captions or Google ads in need of some TLC, the AI text creator can be of help. It'll provide suggestions based on your goals, tone of voice and target audience. Wix's AI title generator and full suite of AI blogging tools can further help you generate content from scratch. Outline, create or edit text on the fly—including content that's optimized for a target keyword. Explore all of Wix's AI tools and take the first step towards building your website. Key Wix features : Built-in integration with Wix’s overall website editor, which allows for a unified content marketing strategy Unique copy for a variety of web pages, including your About page, Welcome page, product descriptions and more Full suite of AI blogging tools, allowing you to outline, write and edit entire posts Adapts copy to the space available for the content Flexible and versatile: results are specific to your industry and intent Pricing: Wix’s AI text generation and blogging tools are available with any free or Premium Wix plan—no character or AI prompt limits. 02. Grammarly Best for: Grammar checks and enhancing writing style Grammarly has long been known as a digital writing tool designed to enhance your writing by checking for grammar, wordiness and tone. Its focus is on keeping your writing clear, error-free and impactful. Most recently, the platform added GrammarlyGO, a generative AI feature that uses ChatGPT’s large language model (LLM) that can compose new text, rewrite, personalize and more across your favorite apps (think: Gmail, Google Docs and Microsoft Word). Grammarly’s AI writer can additionally assist with paraphrasing content, or writing new copy for your resume, business report and more. Key features: AI-based writing assistance that provides real-time feedback and corrections to improve the overall flow and style of writing Integration with various platforms, including email systems, browsers and word processing apps Other core Grammarly features include tone detection and plagiarism checker, which checks your work against billions of web pages to make sure your content is original Pricing*: Grammarly offers essential writing suggestions, AI text generation and tone detection for free. Paid plans are available for $30/month (or $12/month when billed annually) and come with additional features, plus 2,000 AI prompts (versus just 100 with the free version). Pricing for an Enterprise plan, which includes unlimited AI prompts and dedicated support, is available upon request. 03. Rytr Best for: Content creation and writing assistance Rytr is an AI writer and content improver. It generates long-form content like blog posts, checks plagiarism, creates outlines and briefs, and supports more than 40 languages. You can specify writing tone (e.g., assertive, casual, etc.) and choose from a selection of use cases. Use cases may include anything from a blog outline and job description, to song lyrics and YouTube video descriptions. You can further enhance or change existing text using a built-in command bar. Key features: AI-powered writing assistant that makes it easy to revise and enhance existing text Built-in grammar, tone and plagiarism checker Supports more than 40 languages and 20 tones Can use as a standalone platform or as a plugin with popular writing apps and search apps like Semrush Pricing: Rytr offers a free plan that includes 10,000 characters per month and access to core features, like use cases, tones and their built-in plagiarism checker. They have two tiers of paid plans for $9 or $29/month, with the latter offering the most customization options and dedicated support. Annual plans are available and allow you to get two months free. 04. Jasper Best for: Content creation, particularly longform content Jasper is an AI writing tool built on the same LLM as ChatGPT. It has an accessible interface and integrated prompt “templates” that make it ideal for content writers, marketers and agencies. It most recently launched Brand IQ that acts as a "brand guardian"; establish a brand voice, visual guidelines and a style guide with the help of AI. Like many AI writing tools, it has a built-in plagiarism checker though it costs extra to run plagiarism scans. It has many extras like a chat feature (similar to ChatGPT), a built-in AI art generator and a handy way to organize projects. Key features: Dozens of content templates that cover just about every writing use case you can think of including blog posts, content summarizing, marketing strategies , company bio, etc. Brand voice alignment that allows users to create various writing styles based on sample snippets of text Real-time collaboration that lets users easily share and collaborate on projects Pricing: Jasper starts at $49/month for a monthly “Creator” plan. That gets you unlimited text generation and access to most of the bells and whistles of what is a very feature-rich platform. It only includes one seat, but the “Pro” plan starts at $69/month for one seat (but up to five additional seats) and access to some more robust features. They also offer a Business plan with custom pricing. The Creator and Pro plans both have seven-day free trial options, plus offer 20% in savings if you opt for yearly billing. 05. Frase Best for: SEO-driven content and project collaboration Frase is an SEO research tool and content writer in one. It has features that help you optimize existing content by importing documents or generating text directly on the platform. With its user-friendly interface, it's a popular choice among content creators, SEO specialists and digital marketers. It offers assistance with content briefs, question research and content scoring. The Frase AI writer is available with the Pro add-on, in addition to other advanced SEO features. Key features: Real-time SEO suggestions as you write (including elements like word count, link info and domain authority for top-ranking pages for a given keyword) People Also Ask tool that displays what your audience is asking online—great for coming up with topic ideas and helping you tailor content to specific queries Content curation that uses AI to gather and organize content from various sources AI-generated content briefs based on your target keywords Pricing: Solo plans start at $15/month ($12/month if paid annually) with a limit of 20,000 AI words per month, 10 search queries per month and one user seat. Basic plans are $45/month ($38/month if paid annually) for unlimited words, 30 search queries per month and one user seat. If you want unlimited words, unlimited searches and more seats, you’ll want the Team plan, which costs $115/month ($97/month if paid annually). The Pro Add-on unlocks Frase's AI Article Wizard and up to 30 articles per month for an additional $35/month. 06. Simplified Best for: Marketing-focused content creation, including images and video Another AI-powered content creator, Simplified’s key selling point is that it’s really good at generating content—including copy, graphics and video—for marketing campaigns. For content producers, Simplified has all the content-creation features needed to support a comprehensive content strategy , including built-in formats for generating social media content (headlines, scripts, Instagram and Facebook Stories, newsletter copy, etc.) You can even produce short films and create an AI voice that be cloned for multiple assets. Its AI Brand Book feature additionally helps you to lock in your brand's style and voice across all channels. And, by connecting all of your social channels to the platform, you can automate distribution. Key features: Large media library that includes millions of free images, audio clips, videos and design templates Brand voice monitoring and tools AI voice cloning Supports more than 30 languages and 10 tones Content calendar to help you plan, schedule and publish social media posts in bulk Real-time collaboration tools so teams can easily work together on projects Brand kits that store your brand elements like colors, fonts and media files Pricing: While Simplified is an all-in-one platform aimed at marketers, its various tools are priced separately. For example, the Design Editor costs $14.99/month for the pro version (or $9/month if paid yearly). The AI Writer is $18/month (or $10/month if paid yearly) for the pro plan. That said, Simplified offers a Free Forever plan across all of its core capabilities: graphic design, video editor, AI writer and social media. 07. Otter.ai Best for: Transcribing and summarizing meetings and audio Otter.ai is an AI-powered transcription tool that converts spoken content into written text. It can capture and transcribe live conversations, meetings, lectures and other audio sources with high accuracy. You can additionally upload audio and video files, and create searchable transcripts for them. Otter connects to popular online meeting tools like Google Meet and Zoom, plus provides live summaries of meetings in real-time. It makes meeting notes searchable and collaborative since they can be shared with team members, clients, consultants, etc. More recently it released features for AI Chat and AI Channels. The former allows you to get meeting summaries and status updates, plus keep up with your emails more easily. The latter allows you to create an online channel, where you can chat with the Otter AI bot and with team members at the same time. Key features: Real-time transcription that lets you easily transcribe live conversations as they happen Powerful AI-driven speaker identification distinguishes between different speakers in a conversation and is great at understanding different languages and accents Creates searchable meeting transcripts Summarizes meetings and emails Integrates with popular platforms like Zoom, Microsoft Teams and other conferencing tools Team features including editing, sharing and chat Pricing: Otter offers a free Basic plan that includes AI meeting transcriptions, Otter AI Chat and other features. You’re allowed 300 monthly transcriptions (30 minutes per conversation). Its paid plans range from $16.99/month ($8.33/month if paid annually) to $30/month ($20/month if paid annually), though Enterprise packages are also available. All paid plans come with team features, "import and transcribe" and more—the number of seats and transcription minutes vary by package. 08. ProWritingAid Best for: Improving your writing with grammar, style and general content writing tips ProWritingAid is a versatile AI-powered writing assistant that provides suggestions and improvements for your written content. It seamlessly integrates with various apps, both desktop and online, making it easy to incorporate into your flow of work. ProWritingAid identifies weak words and highlights sensory details, offering “show, don’t tell” suggestions to improve the pace and engagement of your writing. The platform is endorsed by many users who have seen significant improvements in their writing skills and clarity after using the tool. Key features: Cross-platform integration means it works across various apps like Microsoft Word, Google Docs and Scrivener Comprehensive writing feedback offers more than just grammar checks, helping to enhance the overall quality of writing Built-in editing assistant acts as a personal editor, helping you refine your own content for a better reader experience Pricing: ProWritingAid offers a free plan with a 500-word limit, which gives you just enough space to test its features. Its paid plans span across monthly, yearly and lifetime plans. A Premium plan costs $30/month (or $10/month if paid annually, or a one-time payment of $399 if you choose the lifetime deal) and gives you unlimited word count and access to all its core features. The Premium Pro plan grants greater access to the platform's AI features and costs $36/month (or $12/month if paid annually, or a one-time payment of $699 if you choose the lifetime deal). 09. Quillbot Best for: Paraphrasing content while maintaining or improving fluency and readability QuillBot is a paraphrasing tool that uses AI to help you rewrite or rephrase text. Quillbot’s focus is on making written content more fluent and “readable” and as such, is more of an add-on tool versus a full-fledged generative AI tool. It connects with common writing tools like Word, Google Docs and more—plus has a Chrome extension. Its core capabilities include a citation generator, AI detector, translator, plagiarism checker, summarizer and more. Key features: Paraphrases content based on preset styles (e.g., formal, academic, etc.); you can also add your own custom style Revises content by expanding, shortening, simplifying, etc. Provides before/after readability scores on rephrased text Lots of built-in writing aids, including a thesaurus, grammar checker, plagiarism checker, content summarizer and citation generator Pricing: The basic version of QuillBot is free, but you only get 125 words for the Paraphraser or 1,200 words for the Summarizer (among other things). Premium plans are available for $19.95/month ($13.31/month if paid quarterly, or $8.33 if paid annually). Premium users can paraphrase an unlimited number of words and can summarize up to 6,000 words at a time. 10. Hemingway Editor Best for: Improving your writing with a focus on making it more concise and readable Hemingway’s AI-powered writing assistant helps you craft bolder and clearer content. The editor scans text to identify potential areas of improvement. It then highlights text in different colors based on what needs fixing. There are five areas of improvement including: weak writing, confusing sentence structure, complex words, weak adverbs and passive voice. Hemingway additionally gives you a readability score that displays a basic content rating (good, OK, etc.), along with the estimated grade level for a piece of writing. Key features: The unique highlighting system makes it easy to focus on where to improve your writing; each color works towards achieving the main goal of making your writing stronger and more legible Readability score estimates reading level and the ideal reading level to shoot for (e.g., “Keep writing below the 10th-grade level for general audiences”) Summary panel offers a word count, estimated reading time and a breakdown of the number of highlights in each category Desktop app (paid version) allows offline use, saving work within the app, exporting in various formats ( PDF , HTML, Word, Markdown) and direct publishing to platforms like Medium and WordPress Pricing: The Hemingway Editor offers three types of paid plans, two of which are geared towards individual users. The first of these is offered for $10/month (or $8.33/month if billed annually) and comes with 5,000 AI sentences per month. The second tier is available for $15/month (or $12.50/month if billed annually) and includes 10,000 AI sentences per month. The final tier, which is intended for teams, also costs $15/month (or $12.50/month if billed annually)—but this price is per user. In other words, you can manage multiple licenses on a single bill while retaining full access to The Hemingway Editor. 11. Textio Best for: Writing and revising job recruitment-related language and enhancing inclusivity in hiring Textio is a self-described “intelligent recruiting solution” that offers writing assistance specifically tailored for HR and recruitment teams. This is a specialty writing assistant that caters to medium and large businesses in various sectors like IT, healthcare, finance and education. It equips managers with tools to improve performance feedback, helping to deliver feedback in a clear, unbiased way. Meanwhile, recruiters can use Textio to create job posts that appeal to top talent and support DEI efforts. Textio stands out as a tool that not only improves candidate response rates but also boosts team productivity and promotes language inclusivity. Key features: Intuitive suggestions focused on helping users improve their writing Job description assistance, complete with automated suggestions that can support writing multiple job descriptions at once Real-time editing and AI-driven suggestions Searchable database of job candidates Language bias detection that identifies biased language so that it's easy to remove Integration with major Applicant Tracking Systems (ATS), like Greenhouse, Lever and Jobvite Pricing: Pricing is available upon request. 12. Semrush Best for: Keyword research and SEO analysis While not a standalone AI content tool, Semrush complements your content and marketing strategy by providing AI-assisted keyword intelligence and analysis. The platform provides content marketing tips and insights that inform all aspects of keyword and content planning. The focus is on finding keyword and content ideas to improve web marketing tactics like SEO, PPC, content and social media marketing. Semrush offers a built-in SEO Writing Assistant that helps you rephrase, compose or evaluate content. It also offers a free AI Writing Assistant app that provides a dedicated workspace for creating articles, images, job descriptions and more. Key features: Content analyzer evaluates the quality of your content, suggests improvements and identifies content gaps compared to competitors. SEO writing assistant evaluates content for readability, originality, tone of voice and SEO AI Writing Assistant app generates content for a plethora of use cases, including blogs, press releases, emails and more Pricing: While its AI features and add-ons are available for free with any Semrush plan, Semrush is a professional tool aimed at mid-to-large businesses—with a price tag that matches. The Pro plan costs $139.95/month ($117.33/month if paid annually) for five projects and up to 500 trackable keywords. The enterprise plans (Guru and Business) cost $249.95/month ($208.33/month if paid annually) and $499.95/month ($416.66/month if paid annually), respectively, and offer lots of perks for pro users. 13. Wordtune Best for: Fact-checking and helping non-native English speakers with their writing Wordtune is an AI-based writing tool that helps you write better and faster. It can help you present ideas more clearly, concisely and creatively. It can also help you strengthen content with more valuable information and details that you may have missed initially. The platform claims to check at least five sources before deeming a fact credible to use. Wordtune specializes in five main capabilities: rewriting, writing assistance, new content generation, summarization and AI Q&A (Answers). Key features: AI-powered writing assistant the provides real-time suggestions as you write Tone-suggestion tool that changes sentence phrasing based on tone (e.g., professional, casual, excited) Wordtune “Spices” uses AI to “spice up” your text—this is a plug-and-play tool that enhances the text you give it by adding details, expanding on topics, providing definitions, adding a counter argument and more Integrates easily with popular writing apps and platforms like Word, Google Docs, LinkedIn and X (formerly Twitter); there’s also a Chrome extension Provides foreign language translation (from foreign language to English) for non-native English speakers Pricing: Wordtune is free for up to 10 rewrites or AI suggestions a day and a handful of other features, including AI summaries and text corrections. The Advanced version is available for $13.99/month (or $6.99/month if paid annually) and gets you 30 rewrites or AI suggestions a day, plus unlimited text corrections and text recommendations. There’s an Unlimited version for $19.99/month (or $9.99/month if paid annually) that comes with unlimited everything and premium support. And, finally, a Business version has even more features, but you’ll need to reach out to Wordtune for pricing on that. 14. Gemini for Google Workspace Best for: Generating content within Google Docs, Slides, Gmail and more An extension of its popular chatbot, Gemini for Google Workspace allows you to open Gemini from any existing spreadsheet, deck or document that you may have created with Google. For example, you can access Gemini directly from Google Docs, where you can ask the AI to write a new blog post from existing notes. Or, open it from Gmail, where you can ask it to summarize your emails and draft up a response. You can even ask it to create images—or an entire slide—in Slides, or ask it to translate a conversation that's happening in Meet. The greatest perk is that you don't have to leave or recreate the work you've already started in your Google Workspace. Gemini works within these programs to make your job easier. Key features: Native solution offered within Google Docs, Slides, Meet, Sheets, Gmail, Calendar, Drive and more to keep all of your work secure and in one place Easily collaborate with team members across multiple programs Generate copy on the fly in Google Docs and Gmail tools Transcribe, translate and summarize Google Meet calls Standalone web app that can serve as a research analyst, copywriter or other type of assistant Pricing: To use Gemini directly within your Google apps, you'll need to have an existing Workspace plan. Workspace plans start at $6 per user per month with a one-year commitment. The Gemini add-on is offered as two plans: Gemini Business ($20/month per user with a one-year commitment) that includes all its core features, and Gemini Enterprise ($30/month per user with a one-year commitment) that includes advanced meetings with support across 65+ languages and other perks. 15. Anyword Best for: Copywriting assistance for marketing teams Anyword is an AI-driven copywriting tool designed to help marketers, writers and businesses generate high-converting copy for various platforms. It uses advanced machine learning models to understand the context of a piece of writing and produce ads, emails, website content and other copy that resonate with your audiences. Anyword emphasizes its ability to predict performance of your content, thanks in part to its industry-specific AB-test data set and custom AI models, which can monitor for your brand voice. In addition to providing content suggestions and a standalone editor, Anyword integrates with ChatGPT, Gemini and other copilots to assess results and apply your brand voice. Key features: Platform-specific recommendations tailored for Facebook, Google Ads, Instagram, etc. Predictive performance insights for copy gives you a sense of how copy will perform pre-launch Language and tone customization adjust the tone of the content to match your brand voice Integration with ChatGPT, Notion, Gemini and more Pricing: Anyword has several paid plans. The Starter plan costs $49/month (or $39/month if paid annually) and includes one seat, 100 performance predictions and other features. The Data-Driven plan costs $99/month (or $79/month if paid annually) and comes with three user seats, 175 performance predictions and more. The Business plan costs $499/month (or $349/month if paid annually) and includes three seats, 250 performance predictions and more. Enterprise, or custom, pricing is available upon request. * Note: The prices listed in this article were last updated November 22, 2024. Looking to create a website? Get started with the Wix AI website maker  today.

Ready to showcase your best work? Start building your portfolio →  In this article, we’ll cover how to make a website that showcases your digital art portfolio and NFTs, and explore 10 examples from artists that are worth learning from. While digital art has been around since the '60s, the use of new media technologies and NFTs have become increasingly popular among artists, curators and collectors in the web3 era. If you’re an artist who knows how to make NFTs, you can create an online portfolio website  to showcase your digital work and build a community among potential buyers and fans. Learn more: What is a portfolio? With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: digital art portfolio examples Digital art portfolios are essential for showcasing your work, building a following and promoting NFTs in the web3 era. The best digital art portfolios combine strong visuals with clear navigation, helpful context and links to marketplaces or NFT drops. In this guide, you’ll learn how to create your own digital art portfolio website and see 10 standout examples that demonstrate effective design, storytelling and community-building strategies. Key features of a strong digital portfolio: Feature Why it matters High-quality visuals Make a strong first impression Organized gallery / categories Help visitors find what they’re looking for NFT / sales integration Let collectors engage with your work Artist bio and storytelling Connect visitors to your story Responsive and interactive design Keep visitors exploring on any device 10 digital art portfolio examples Your art is the star of the show, but a digital art portfolio should also focus on good web design. The following are examples of simple and accessible ways to display your digital creations—from illustrations and video to NFTs —while providing a browsing experience for visitors that will keep them engaged with your art. Beeple Nedavius Yehuda Devir Bearville Mirage Happy Little Hairdos StoneyTigersClub Crypto Carrot Patch Cardano Forms Goal World 01. Beeple Mike Winkleman, AKA Beeple , is an American digital designer widely known for his first NFT release, which sold for $69 million at Christies . While his website’s homepage seems relatively pared down (it features the navigation menu above a brief bio), it includes special touches to engage his visitors. For example, as readers scan each section, animated hover effects trigger a preview of the artist’s work. His website also features a pro gallery to view his ongoing collection of surrealistic and vibrant Everydays, plus a link to his NFT portal for interested collectors to learn (and see) more. 02. Nedavius The digital art portfolio of New York-based Nedavius gives visitors a taste of his unique 3D style, injecting personality into his site via custom vector art. For example, “The Process” page brings visitors into an animated workspace that visually outlines his projects behind the scenes. His footer menu ties it all together with nostalgic hand-drawn typography that includes links to his NFT portfolios, as well as Discord and Foundation accounts. You can read a full interview with Nedavius about his 3D art and his process. 03. Yehuda Devir Yehuda and Maya Devir created the viral web-series-turned-comic-book, One of Those Days , in 2016. Their website showcases their widely adored books, individual prints, and online exclusives, such as YouTooz Dolls and their recent NFT collection, XOXO . The social bar links to their active YouTube channel and other social media channels, ensuring fellow artists and collectors can easily stay up-to-date with the Devirs’ artistic evolution. 04. Bearville The Bearville NFT landing page kick-starts the hype around their 9,600 hand-drawn NFTs. Equipped with an About section, FAQs and an infographic roadmap, the carefully selected content about future NFT drops sets expectations for potential collectors. 05. Mirage Visitors to Mirage’s NFT website can learn all about their Cactus Genesis collection and predicted timeline for minting. But once they become more interested in owning one of the hundreds of algorithmically illustrated cacti as an NFT, they’ll need to realize their purchase on the Oasis marketplace. Fortunately, their NFT grants advanced access to Mirage’s community and future drops. 06. Happy Little Hairdos Happy Little Hairdos’s clever parody project has evolved from an illustrated coffee book into a collection of 10,000 NFTs. Their all-encompassing digital art portfolio and NFT website features custom images, videos and written content that tell the story of the project and sheds light on J.J. Weinberg’s artistic process. It also strategically uses a “fro’d-map” to outline the project’s progress and build community around anticipated minting dates, merchandise drops and scheduled events. 07. StoneyTigersClub This simple NFT website provides visitors with everything they need to join the StoneyTigersClub. Imagery is important, but NFT websites don’t always need a gallery since many visitors will jump to your marketplace profile for the full view. StonyTigersClub gives visitors a taste of their style with previews of the NFT artworks, plus legacy images throughout their roadmap. 08. Crypto Carrot Patch The Crypto Carrot Patch uses their one-page website to foster a supportive and active community of like-minded creatives who want to give back to the planet. They describe the individual creators behind the NFTs and talk more about the project’s long-term goals, mission and process, including their plans to donate 5% of their NFT collection royalties to Rainforest Foundation US. 09. Cardano Forms Cardano Form dedicates their extensive digital art portfolio to promoting their latest NFT drops, such as the “Soukan Series.” Cardano’s well-designed FAQ page provides visitors with clear-cut answers to common queries such as, “What is an NFT?” plus more information about their own brand and metaverse projects. 10. Goal World Goal World’s cohesive, colorful site provides visitors details about the soccer fandom’s “kick-to-earn” project as well as an inventory and a clear-cut roadmap. The NFT collective also uses .io as a top-level domain to give their site some authority and to align it with other web3 websites like OpenSea.io. How to make a digital art portfolio to showcase your NFTs Whether it’s an NFT website outlining your projects, a landing page or a digital art portfolio, keep the following tips in mind to ensure your site will be a great resource for potential buyers and fans, regardless of which type of website you go with. Include an About page Expand on your work by including a dedicated About page that outlines your professional experience, interests, specialties and bio. Start with a portfolio template If you’re a multimedia artist interested in diving into the NFT marketplace, start with a professionally designed portfolio template to ensure your website has all the foundational elements and relevant integrations you need. Then, you can customize your site from header to footer. Add a pro gallery If the main purpose of your website is to act as a digital art portfolio, make sure you include a pro gallery that will allow you to showcase your creations. From still images to videos, your portfolio should give visitors an overview of your work. Be sure to include your most recent projects and those you’re the most proud of. Don’t forget to include details like the creation date and medium to provide interested users with more context. Give visitors a roadmap When building a community around NFT collections online, roadmaps are an essential strategic tool. From minting dates to the creation of merchandise or events—an NFT roadmap outlines the full scope of a project’s intent and projected progress. Most importantly, it sets the expectations for audiences who want to stay informed about release dates. Connect to an NFT marketplace NFT artists and collectives should not forget to link their marketplace pages once they're ready. Visitors to Mirage’s NFT website, for example, will learn all about the collections and predicted timeline for minting through their digital portfolio. But once they become more interested in owning an NFT, they’ll need to connect to the market, using blockchain technologies such as digital wallets , crypto wallets and cryptocurrencies to realize their purchase. Key elements of a strong digital portfolio To make your digital portfolio stand out, focus on these key elements that highlight your work, tell your story and engage visitors: Curation:  Show only your best, most recent and relevant work (10–40 pieces) Organization:  Group by medium, project or series for easy navigation High-quality images:  Use crisp, well-cropped images or show art in context Metadata:  Include title, year, medium and dimensions for each piece About page:  Share your story, inspiration and skills, optionally with a short video Context (optional):  Add brief notes on your process or inspiration Professionalism:  Keep the design clean and minimal unless your art calls for something unique Call to action:  Include contact info, social links or an online store

Wix and AI go way back to 2016, when we launched Artificial Design Intelligence (ADI), our first AI website builder. Since then, we've continued advancing our offerings to enable you to grow your business and succeed, leveraging the many opportunities AI brings. We’re turning the corner on something amazing, and we’re only at the beginning of how AI will transform Wix and the website-building experience. There are a lot of fantastic things you should expect to see released in the next year. Today, I'd like to highlight a suite of AI-powered features and capabilities that are already integrated into the Wix platform, many of which you probably already use. I also want to give you a glimpse into upcoming releases that will be available to you soon. Let's dig in. Available now: AI Text Creator AI Template Text Creator Alternative Layouts AI Image Creator Auto Background Removal and Auto Enhance Auto-Generated Trailer Product Descriptions Product Recommendations AI Domain Generator Coming soon: AI Website Builder AI Page and Section Creator Object Eraser AI Assistant for managing your business Here are Wix's AI features you can use today ChatGPT can help you generate remarkable content Many of us use ChatGPT on a daily basis. Today, OpenAI’s ChatGPT is available inside Wix; we call it the AI Text Creator . We combined Wix’s deep knowledge of site creation with ChatGPT to give you the ability to generate high-quality content. I’ve tried it on a few websites, and I love it. It helped me create excellent content within minutes. If you want to create a new website and you need content for all of the pages, including inner pages, you can use ChatGPT with our AI Template Text Creator. You provide a brief description of the website you want to create, and ChatGPT will create the text and content for the entire site. The tool will even make sure the text and the design are working well together. Now that you know you can use ChatGPT within the Wix Editor, I’m really excited to tell you that, with the power of modern AI, you can use it not only for text but also to enhance your designs. The first design tool I want to share seamlessly helps you change your sections layout. The Alternative Layouts tool gives you the ability to redesign parts of your website in a single click. High-quality images are an essential part of what makes a website look professional. Our suite of AI-powered image editing tools is designed to help you improve the visually significant attributes of your images. With the AI Image Creator , simply describe the image you want and a unique image will be generated for you. You can use the Auto Background Removal and Auto Enhance tools to refine your photos and upgrade their quality to match the look and feel you seek for your website. Another exciting feature is the Auto-Generated Trailer tool that quickly transforms video files into professional-looking trailers. You can use AI eCommerce features to optimize your business Product Descriptions make it simple to describe your eCommerce products almost instantly. Personally, I found it very useful. If you sell products, I highly recommend giving it a try. You can use Product Recommendations to target your customers with relevant products for them to buy. It is more traditional AI, but it does improve sales, mostly for stores with many products. With our AI Domain Generator , you can choose the perfect name for your brand from different options of unique, catchy and relevant domain names. All of the above are some of my favorite AI features that are available on Wix today. Now I want to share with you our future, soon-to-be-released AI features. Something big is coming your way It seems only natural that you should be able to write a prompt on Wix to create a complete, full-blown website. That’s why I’m thrilled to reveal one of the most anticipated products at Wix, the AI website builder , which is truly the next generation of website creation. You are given a prompt to input the website’s intent, ChatGPT generates the text while we generate the website design and images. What makes it groundbreaking is that it is not a template. In fact, it’s a unique website designed and tailor-made for you, according to your needs, generated with AI and advanced algorithms. The design and layout are completely fitted to the site’s content. It doesn't stop here. When you want to edit your site, you can prompt the tool to make high-quality changes. And of course, it integrates with our business applications including Stores, Bookings, Restaurants, Events and more. I know this sounds like magic and too good to be true for it to be this easy, but I promise this AI website builder will soon be a reality. AI Page and Section Creator If you already have a website, adding a page or a section will be so much faster. All you have to do is describe what you want and the page or section will be created for you with the layout, design and text. Object Eraser With this tool you can seamlessly extract subjects from images and manipulate them. AI Assistant for managing your business We are now working on a new AI Assistant tool. It will suggest improvements for your website and create strategies based on personalized analytics and site trends. The best thing is that it will help you with your day-to-day tasks to take your business to the next level. I truly enjoy this product and that it will help you boost your business. My final thoughts AI has been and will continue to be a core part of Wix, and it will make our platform even better for you. The current AI revolution is just the beginning, and in the next few years, you will see that the new AI technologies will bring many opportunities to make your website and business better. At Wix, we are fully committed to bringing you fully-integrated innovations with an excellent user interface experience. I am very excited about the future and all the value that this new technology can bring to you, our customers. Avishai

When it comes to starting a business  in the music industry, choosing the right business idea  is crucial. With this in mind, we’ve compiled 10 popular and profitable music business ideas to help you transition from musician to entrepreneur and start a business doing what you love. Combine that with the music industry’s increase in global recorded music revenue , and you’ve got yourself a business worth singing about. 10 music business ideas to start today If you're passionate about the music industry, there are tons of business opportunities to explore. From providing specialized services like music production and artist management to selling musical instruments or offering music lessons, these ten business ideas cater to different aspects of the music world, offering a range of paths for aspiring entrepreneurs. Music production studio Music blogging Instrument repair and customization Music school Music equipment reseller Artist management Music event planning  Music streaming platform Music merchandise store Music licensing agency 01. Music production studio     Music producers skillfully create and produce music for various purposes, such as albums, commercials or films. They work closely with artists to bring their musical visions to life, utilizing their technical and creative skills. Music production allows for artistic expression and the creation of diverse musical projects. Producers can choose to work independently, collaborate with artists or be employed by recording studios. Successful producers can expand their business by working on high-profile projects, collaborating with established artists or even starting their own record label. 02. Music blogging Blogging is ideal for passionate individuals with strong ideas and instincts about music. Music bloggers can explore different genres, styles and artists, connecting with a community of music enthusiasts. Through affiliate marketing, sponsored posts and product endorsements, music bloggers can monetize a blog  and other platforms they are featured in. Learn more: How to start a music blog 03. Instrument repair and customization Instrument technicians specialize in repairing, modifying and customizing musical instruments such as guitars, drums and keyboards. Since musicians regularly require instrument maintenance and customization services, this career offers consistency once you build up your roster of regular customers. Technicians also have the opportunity to showcase their creativity through customizing instruments and optimizing their sound. 04. Music school Running a music school involves offering music lessons and classes to aspiring musicians, covering various instruments and genres. Music schools contribute to the local community by fostering musical talent, catering to students of different ages, skill levels and musical preferences. 05. Music equipment reseller Music equipment resellers purchase instruments, audio gear and accessories from manufacturers or wholesalers and sell them to consumers or retailers. Compared to manufacturing or running a music venue, starting as a reseller requires a lower initial investment. Musicians regularly invest in new equipment and accessories. Running a reselling business provides insights into consumer preferences and industry trends. You can also sell niche products and music collectibles for enthusiasts looking for these types of treasures. Learn more about how to make money as a reseller  and reselling business ideas  to make you profit. 06. Artist management Artist managers work closely with musicians to oversee their career development, negotiate contracts and handle promotional activities. Building strong connections with artists can lead to long-term collaborations and success, as the music industry's continuous evolution offers opportunities for artist managers to navigate new trends and opportunities. Managers connect with industry professionals, fostering collaborations and opening doors for their clients. 07. Music event planning Event planners in the music industry specialize in organizing concerts, festivals and other musical events. A career in music event planning provides ample opportunities for creative expression through the curation and executing unique music events. You’ll call on your in-depth knowledge of the music industry to collaborate with artists, venues and sponsors. 08. Music streaming platform Creating a music streaming platform gives music fans a place to find music that inspires them and artists a digital platform to share and monetize their art. Subscription-based models provide a steady income stream for the platform. Music streaming platforms connect artists with a global audience. Platforms can support emerging artists by showcasing their music to a wider audience. 09. Music merchandise store Music merchandise stores sell branded products such as T-shirts, posters and accessories featuring the logos and artwork of musicians and bands. This can be a great scalable business idea , if you plan on working with big name artists and labels. Merchandise stores allow fans to connect with their favorite artists on a personal level. Selling merchandise can be a lucrative additional income stream for artists and the store. Catering to specific genres or fan bases creates a dedicated customer demographic. 10. Music licensing agency Music licensing agencies assist artists in licensing their music for use in films, TV shows, commercials and other media projects. Licensing fees provide a consistent income for artists. Placement in media projects enhances artists' visibility and popularity. Licensing agencies build relationships with filmmakers, producers and advertisers. How to get started with your music business idea Starting a music business idea takes careful planning, creativity and an understanding of the music industry. Whether you're interested in music production, artist management, or any other aspect of the industry, here's a general guide to help you get started: Identify your niche Define your passion and determine the specific area of the music industry that you care about the most. This could be music production, artist management, music education or any other niche. Conduct market research Do your research to understand the current trends, demands and challenges in your chosen niche. Identify your target audience and competitors. Then, identify opportunities by looking for gaps in the market where your skills or offerings can fulfill a need. Create a business plan Executive summary:  Summarize your business idea, mission and goals. Company description:  Provide details about your business, including your niche, services and unique selling points. Market analysis:  Detail your research findings, including target audience and competition. Organization and management:  Outline your business structure, team and roles. Services or products:  Clearly define the services or products you will offer. Marketing and sales : Develop a marketing strategy to promote your business. Funding:  determine how much capital you need and explore funding options. Financial projections:  Outline your revenue and expense projections. Tip: Try this business plan template , that will help you kickstart your new venture. Legal considerations Choose a legal structure for your business ( sole proprietorship ,  LLC  or corporation ) and register it accordingly. Check local regulations and obtain any necessary licenses or permits. Understand copyright laws and consider trademarking your business name  or logo. Build your brand Create a unique and memorable brand identity including a logo and business name. Establish an online presence by learning how to make a website that highlights your brand and resonates with your audience. Set up profiles on social media platforms relevant to your niche, attend industry events, connect with professionals and build a strong network in the music industry. Develop your skills and resources Continuously improve your skills through courses, workshops and networking events. Invest in the necessary equipment and tools for your specific niche, whether it's musical instruments, production software or other resources. Create a portfolio Create a portfolio  that highlights your skills and previous projects. This is especially important for music producers, artists and other creative professionals. Learn how to make a music portfolio to get your sound and story heard today. Set pricing and financial policies Determine your pricing strategy for your services or products. Dictate payment terms, invoicing procedures and any other financial policies for clearer relationships between you and your clients. Marketing and promotion Use social media, a professional business website  and digital marketing strategies to reach your target audience. Attend industry events, collaborate with other professionals and leverage your network for business opportunities. Consider offering promotions or discounts to attract initial clients or customers. Launch your business Start with a soft launch to test your services and gather feedback. As you gain traction, consider scaling your operations and expanding your offerings. Celebrate small successes, like new artists joining your roster, or a successfully-produced event.  Provide excellent customer service Focus on customer satisfaction by providing excellent customer service to build positive reviews and repeat business. Stay informed and adapt Stay Updated and keep up with industry trends, technology and changes in the market. Being flexible and willing to adapt your business strategies based on feedback and market shifts. Starting a music business requires dedication, creativity and a deep understanding of the industry. Tailor these steps to fit your specific music business idea and don't hesitate to seek advice from professionals in your chosen niche. Inspiring music business websites built on Wix Guitar in a Bar   This guitar school offers a cool way to learn guitar, while relaxing at the comfort of your local bar. Hologram Electronics  This Tennesee-based team is offering wild effect pedals for studios and music producers, using a retro website with an online store and product demos. Mid West Music Festival This festival in Minnesota, US is an inspiring example of a successful music business. Their stunning website showcases what they do by showcasing their talent, selling tickets and merch and hosting live sessions.  Build a website with Wix today Music business ideas frequently asked questions (FAQs) related to starting and running a music business: What are the legal requirements for starting a music business? Decide on the legal structure of your business. Register your business and obtain any required licenses and permits. Understand copyright laws and consider trademarking your business name or logo. Make sure to comply with local and national regulations related to the music industry. How much does it cost to start a music business idea? Do I need a degree to start a music business idea? How do I finance my music business idea? How do I market my music business idea? How do I protect my music and intellectual property? How do I stay competitive in the music industry? What challenges might I face in the music business? Other business ideas to consider Scalable business ideas Family business ideas Business ideas for teens Service business ideas Businesses to start with little money Unique business ideas Online business ideas Low-cost business ideas Side business ideas Outdoor business ideas Home-based businesses Mobile business ideas Consulting business ideas Freelance business ideas Reselling business ideas Business ideas for couples Rental business ideas Small town business ideas Travel business ideas Wedding business ideas Print on demand business ideas Finance business ideas Cleaning business ideas Marketing business ideas Art business ideas Tech business ideas Restaurant business ideas Fitness business ideas Dropshipping business ideas

Your name idea deserves a home. Secure your domain now → Naming your business can be frustrating, overwhelming and even paralyzing. Josh Brentan, a brand shaper behind many Wix product names, says the key is iteration. Start with a long list of ideas, brainstorm without judgment and don’t rush to cut. Here’s how to do it step by step so you can land a name that sticks, resonates and grows with your brand. Naming your business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. TL;DR: how to name a business This guide walks you through practical ways to come up with strong ideas, test them in real-world situations and avoid common mistakes that can hold your brand back as it grows. You’ll learn: How to brainstorm name ideas using name generators, wordplay and mash-ups How to match your name to your audience, industry and brand vibe How to choose a name that can grow with your business What makes a name easy to say, spell and remember How to test names with real people before committing How to check domain, social and legal availability Which naming mistakes to avoid so you don’t box yourself in later Once you nail your name, create a business website How to name a business: 15 tips First study your industry and competitors to know which type of business name is most effective for your market, Then, use the following steps to brainstorm a list of potential business names. Use a business name generator Look at other industry business names Embrace wordplay Use your own name Create a mash-up business name Appeal to your audience’s interests Pick a scalable business name Consider acronyms Beware of trendy names Tell your story Use foreign or local words Make your name flow Picture your brand name Test your name with an audience Check name availability The Wix Business Name Generator   helps you find names that fit your brand vibe. Simply describe your business, pick a style and add some keywords to get name ideas that fit your brand. The tool also checks for domain availability, suggests logo options and provides branding tips. It's the perfect all-in-one solution for saving time and getting your new venture off the ground. 01. Use a business name generator A business name generator can help streamline your brainstorming. To start, write down three simple things: type of business, a catchy word to include in the name, and how you would describe your brand (and check out best AI business name generators ). As you come up with descriptive terms, ask yourself what your business name should communicate. Check for terms associated with your product or service. For example, if you launch an online store that sells natural products, consider words like “raw,” “green,” “fresh,” or “organic.” Explore store names to help you land on one. Once you type in the words, the tool produces many options. To further narrow down your choices, perform market research and draw inspiration from the best company names among your competitors. Found the perfect name for your business? Lock in your domain  before someone else does. 02. Look at other industry business names Researching your industry is like taking a peek behind the curtain at the competition. You’re not copying—you’re figuring out what works. By studying business name ideas in your field, you can spot trends and see what grabs your audience’s attention. It’s a smart way to understand what makes a name stand out and what’s been done to death. For example, tech companies often lean toward sleek, modern names while creative brands go for something more playful or abstract. Checking out these trends gives you a starting point without having to reinvent the wheel. Don’t just blend in—use what you find to spark ideas. The goal isn’t to copy but to take what works and add your twist. Look at standout names in your industry and figure out why they work. Are they short, catchy or packed with personality? Exploring enough examples will give you a better sense of what makes a business name stand out. And remember, just because something’s trending doesn’t mean you have to follow along. Learn more: How to start a business 03. Embrace wordplay Let’s face it: everyone loves a good pun or clever play on words. Having a bit of wordplay in your business name can make you stand out and stick in people’s minds. Puns and rhymes add personality to your brand, making it more fun and relatable. Think of a bakery called “Knead to Rise” or a marketing agency named “Adventures in Ads” — their names instantly tell you what they do while showing off a playful vibe. The trick is not to overdo it. Make sure the wordplay is clear and easy to understand so it doesn’t confuse potential customers. A clever name can still feel professional if it matches your brand’s style and the service you offer. Done right, wordplay grabs attention and leaves a positive impression, like a little wink to your customers that says, “We’re here to brighten your day.” 04. Use your own name Using your name for your business adds a personal touch that builds trust and shows you stand by your work. For consultants, coaches or anyone offering personal services, it creates a stronger connection with clients by making it clear you’re the face behind the business. A unique or catchy name can also make your brand more memorable and help you stand out. Plus, it’s often easier to secure domain names and social media handles with your name, so you can hit the ground running. Using your name for your business isn’t always the best choice. If you plan to grow big or sell the business someday, a name tied to you can make things more complicated. A design studio or law firm can do well with a personal name, but it might not work as smoothly for a global brand. Think about where your business is headed and decide if your name fits that vision. Naming your food business? Pick a name that makes people practically taste, smell or enjoy your food. Think about your niche—bakery, café, food truck or specialty product—and the feeling you want to create: comfort, excitement, indulgence or health. You can use descriptive words like “Fresh Bites,” clever wordplay like “Dough-Re-Mi” for a bakery or simple mash-ups like “Snacktopia.” More about food business names . 05. Create a mash-up business name Combining two existing words can result in a fun, distinct and captivating business name. Mash-ups (also called portmanteaus) work surprisingly well for a business name, since they can creatively communicate your company’s greater mission. For example, Groupon combines “group” and “coupons,” and “instant camera” and “telegram” for Instagram. To create your own, jot down words associated with your brand. If your business has two or more concepts, use a portmanteau to ensure your name reflects both ideas. Then remove the first word’s last syllables and the second word’s beginning syllables. Write your frankenword on paper and read it. Ask yourself, “Is your newly invented word unsightly, or does it have character?” Consider playing around with spelling for a more polished name, like Netflix (internet and flicks). 06. Appeal to your audience’s interests An effective name should create buzz around your business and its offerings. While your business’s name doesn’t have to convey an obvious meaning, it should evoke a particular interest, memory or feeling for your audience. Take Whole Foods, for example. Its name suggests health and wellness to its target market yet is broad enough to appeal to all food shoppers. Whole Foods rolled out its private label brand— 365 , signaling a clear message: customers can expect fresh food and a unique shopping experience every day of the year. Jeff Turnas, senior vice president of global culinary at Whole Foods, said: “For the past 37 years, we have built our company by leading with high quality standards and continuous innovation. We are now excited for the next evolution to extend our offerings to a broader audience in a way that complements our successful Whole Foods Market brand.” When naming your fitness business , pick a name that reflects the feeling you want clients to experience, whether it's action, energy, strength, balance or peace. Use words that fit your niche, play with simple word combinations or creative twists and consider including your location or specialty to help your brand stand out. More about Fitness business name ideas 07. Pick a scalable business name As a rising small business owner, you’ll need to plan for your future while getting your business off the ground. Although you can’t predict what your company will look like in the coming years, choose a business name that won’t limit your entrepreneurial growth. Imagine if the skateboarding shoe company Vans picked a name focusing on footwear alone, like “Sneaks.” It could have prevented the company from becoming a household name for much more, such as clothing, fashion accessories and backpacks. In turn, don’t choose a highly specific business name. For instance, the hypothetical Nonna’s Gnocchi small business could easily offer other pastas, thus the word Gnocchi in the name could inhibit business growth. Likewise, names based on a geography may not always work if you expand to other cities, countries and continents. Pro tip: Incorporating your business name into your email address is one of the most favorable email name ideas for creating a consistent brand presence that scales with your business . A good business name  sticks in people’s minds, is easy to say and spell and shows what your business is all about. It should connect with your audience, give the right vibe and leave room for your business to grow. The best names are unique, stand out from the crowd and feel natural when spoken. Bonus points if your domain and social handles are easy to grab. 08. Consider acronyms Along with keeping it short and simple, consider the acronym that will follow before you select a business name. An acronym is a term formed from the first letter of each word in a phrase. The public better recognizes the acronyms of several multi-billion dollar companies than their full name, including IBM (International Business Machines) and CVS (Consumer Value Stores). Though you might not want to abbreviate your business name, your customers or other companies might refer to its initials anyway. Properly investigate your acronym’s meaning before going to market to evade an embarrassing result. 09. Beware of trendy names Businesses that have successfully evolved over time share one thing: They’ve avoided trends. Take the case of the “drop the vowel” trend and which led to brand names like Flickr, Grindr and Scribd. While it might have seemed hip or cool to do at the time, the names now sound dated and aren’t easy to say, spell or recognize worldwide. You also want to consider how your business name will visually appear in your logo, which is key to your brand identity. Create your own logo using your business name. 10. Tell your story Great storytelling evokes certain emotions and creates personal connections. A good business name can do the same for its customers. Ben & Jerry’s global ice cream takeover exemplifies a perfect brand story. Today, the name celebrates the grassroots success of its founders, who never gave up on their dreams. “With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry opened their first ice cream scoop shop in a renovated gas station in Burlington, Vermont,” says its website . While the company scaled to a larger corporation owned by Unilever, the name Ben & Jerry’s evokes the industrious story of the owners behind it. To come up with a blog name , start by getting clear on your topic, tone and who you’re writing for. Brainstorm words your audience would actually search for, mix them with descriptive or playful terms and say them out loud to see what sticks. Aim for something easy to spell, easy to remember and flexible enough to grow as your content evolves. 11. Use foreign or local words Give your business name a unique twist by adding a foreign or local word that reflects your brand’s vibe or story. A foreign word can bring a touch of mystery and sophistication, while a local word connects you to your roots and community. Think of a luxury spa using “Serene” (French for peaceful) or a local diner with a regional term that instantly resonates with customers. It helps your brand stand out in a crowded market where standard names are everywhere. Keep it simple though. The word should be easy to pronounce, spell and understand. You don’t want customers struggling to say or remember your name. Always double-check the meaning too, to make sure it aligns with your values. Foreign words can be fresh and intriguing, but they might not click if your market doesn’t connect with that language. Choose something meaningful that your audience will remember and relate to. It’s all about striking that balance between authenticity and standing out. 12. Make your name flow A name with good flow is easy to say remember and share. It doesn’t make people pause or stumble when they try to pronounce it. Instead it rolls off the tongue smoothly in conversation video or audio. When a name is pleasant to say people are more likely to repeat it to others. This is how word-of-mouth marketing starts—through natural conversations and recommendations. What helps a business name flow When testing for flow listen to how the sounds connect. A name with smooth transitions between letters and syllables is easier to say. Pay attention to its rhythm too—the natural beat when you speak it. Flow is also crucial in practical situations. Imagine saying the name over the phone in a loud café or on a podcast. Will people understand it? A complex or unclear name will get lost in the noise. The same goes for spelling. If someone hears it once can they type it into a search bar correctly? Voice assistants and customers will struggle with names that sound one way but are spelled another. Simple sound rules for catchy names These small details make a big difference in how a name sounds and feels. End with an open sound: Names ending with a vowel or soft sound ("Luma" "Vero") are often easier to say and remember. Avoid tongue-twisters: Hard letter combinations like "ptk" or "skr" make people stumble. Keep sounds clean and simple. Pay attention to stress: For short names, stressing the first syllable ("SOLera") sounds confident and solid. Stressing the second syllable ("soLINA") feels softer, more relaxed. Pick the pattern that matches your brand’s tone. Skip double consonants across words: "Sweets Studio" sounds clunky; "Sweet Studio" is much smoother. Don't overcomplicate spelling: If a name sounds like a common word but is spelled oddly, people will misspell it and struggle to find you online. Examples of names that don’t flow as well: Quickcart (double hard consonants make it clunky) Brightlinker (too long, awkward rhythm) Snaptrix (sounds forced, spelling might confuse people) Plantera (ends abruptly, feels heavy) Trendifyo (awkward ending, hard to say naturally) Picture your brand name To test a name, see how it lives in the world you'll use it in. Think in context : Drop your top name choices into different scenarios: website headers social media avatars packaging email signatures even invoice templates. A name that works only in one context is limiting. For example, a long quirky name might look fine in a playful Instagram bio but feel awkward on a printed product label. Check for mental imagery : Does the name evoke a visual in your mind? Names that create mental images are easier to remember and share. Think “Blue Apron”—you instantly get a kitchen or meal vibe. “InstaCart” suggests speed and convenience. Test adaptability : How does the name hold up if the brand pivots or expands? Could it carry new products or services without losing its meaning? Sketch a few scenarios like an app turning into an e-commerce platform to see if the name can scale. Micro-testing : Create mockup ads or social posts with the name. Does it feel natural in headlines hashtags or text overlays? A name that feels forced in these common spots can sabotage your marketing down the line. 14. Test your name with an audience Reach out to friends, family, partners and investors to get their insight and validate your business name. These conversations can further inspire you or cause you to rethink your name choice. During these conversations, ask questions like What feelings does the name give you? Do you find it easy or difficult to spell ? Guide their attention to these aspects to receive more constructive feedback. If you catch yourself explaining a long and complex story about your name, consider this a sign to go back to the drawing board. You want your business’s name to be on the tip of everyone’s tongue, so it should be snappy, memorable and stand on its own. To come up with a YouTube channel name , think about what your channel is about and how you want to come across. Jot down words tied to your niche, your personality or the result viewers get, then mix and match until it sounds natural and easy to remember. Keep it short, say it out loud and make sure it still works if your content expands later on. 15. Check name availability Make sure that you can own your chosen business name and that another company doesn’t already use it. This will come in handy when you register a business name . To do so, check out the following places: The domain availability: As a business owner, you must maintain an online presence. When you create a website, your domain name should be closely associated with your business name. Check that this domain hasn’t already been taken using a domain name search tool or any name search tool. Search engines: See what comes up when you search your name. If you do business internationally, check for cultural references across the countries. Social media platforms: Search social media to make sure that the name is available. Your Instagram handle, Facebook Business Page, and the other social media branding aspects can be just as important to your business as your domain name. Your local business registration service: Check that someone else didn’t already register a business name similar to yours. If you live in the U.S., you can check with uspto.gov . If you are located elsewhere, go to the host country’s government website and familiarize yourself with their business registration process. Register your business name: Lastly, if you choose to register your business name, you’ll need to first file legal paperwork for becoming a business entity. You may select to form an LLC , C-corp or partnership . Your entity name will be the legal name for your business and you’ll have to sign every official document under this name as required by state laws. Register your business name with the secretary of state’s office, local or county agencies. Also make sure that your business name is in line with any guidelines in your state related to naming a business. In all states, if you start an LLC you must include that in your name, as one example. Other official guidelines may prohibit or limit the use of certain words in your name. All states also insist that a business name doesn't mislead consumers by pretending to be something it's not. Let the idea marinate overnight or even for a few weeks. Can you see the name splashed across a billboard or in the news? This will allow you to truly see if it fits. You can always operate as a DBA (doing business as) before making it official. However, changing your official business name later on—in legal documents and branding assets—might be more complex than doing it right now, especially if you’ve built brand recognition. After all is said and done, no matter how you come up with a business name, make sure you’re personally happy with it. Naming your fashion or beauty brand starts with your niche—be it skincare, makeup or apparel. Think about the vibe you want to set like luxury, minimal or edgy. Use words that evoke texture and color, then say them out loud to see how they feel. Picture your favorite pick on labels and packaging. How to name a small business When naming a small business, it’s important to choose something that connects with your community or niche. A small business thrives on its personal touch and the relationships it builds with customers so your name should reflect what makes your business special while feeling familiar and welcoming. A good name can make customers feel like they’re supporting a trusted local spot. Take advantage of the flexibility small businesses have and get creative. You can draw inspiration from local landmarks, street names or something that reflects the culture and values of your area. This adds a personal, community-focused feel that big companies can’t easily replicate. Also think about how your name will grow with your business. If you’re planning to expand, make sure it works for larger markets or a wider audience down the road. Naming a business? Here’s what you should not do Choosing a name for your company is exciting, but avoid these missteps that can confuse your audience or slow your business down: Copy competitors  – Be different. A business name too close to others won’t help you stand out. Pick something hard to say  – If it’s tricky to pronounce, people won’t remember it. Keep it short and simple. Chase trends  – Trends fade. Pick a business name that sticks around. Skip checking availability  – Before settling on a company name, confirm it’s available as a domain and on social media. Go too vague  – Be clear about what your business does so people get it right away. Miss hidden meanings  – Double-check for cultural or unintended meanings that could cause trouble. Ignore trademarks  – Avoid legal issues by making sure your business name isn’t in use. Box yourself in  – Choose a company name that gives your business room to grow. Forget SEO  – A name that’s easy to search helps customers find you faster. Make it all about you  – Focus on what connects with your audience, not just what you prefer. Types of business names   There are many types of business names, each designed to have a specific impact on consumers. Choose yours according to your target audience and brand identity.   Descriptive business names Descriptive business names are utilitarian and specific to the offered product or service. These names leave little room for interpretation and may benefit a business entering a new market. They could also be harder to trademark or register since they contain generic words or phrases. Examples: Bank of America The Weather Channel Hotels.com   Abstract business names Non-descriptive names are interesting, inventive and instantly grab customer attention. They strike a specific tone, whether playful, formal, motivating, optimistic or humorous. Examples: Kodak Venmo Waze Acronymic business names   These short and sweet business names are easy to remember and spell. Science and technology-related companies commonly use acronymic business names. These names do not transfer emotions or creativity to their customers.   Examples: HP IBM NASA   Geographical business names Geographical names link the business to its location, making it easier for local customers to identify them or to provide context for those outside of the region. However, these straightforward names can often make it harder for companies to grow outside their locality.   Examples: California Pizza Kitchen Brooklyn Brewery American Vintage Compound business names Compound business names combine two different terms to form a new, memorable and often friendly word. They may comprise a descriptive and abstract word, two descriptive terms, etc.   Examples: PayPal Netflix FedEx Founder business names If you want to create heritage and legacy for your brand, name your business after its founders. This business name type can also help customers emotionally connect with your brand. Businesses like law and accounting firms commonly use founder business names to evoke professionalism and trust.   Examples: Ben & Jerry’s The Walt Disney Company Johnson & Johnson Why is a business name important? A good business name can shape how a customer perceives a brand. Therefore, a business name also has practical implications: It can help protect your brand reputation over time. A  2022 study found  that “fun” business names—or those that used creative linguistics like playful fonts, symbols and unique spelling—protected against brand transgression. The researchers showed that “fun brand names create hedonic value for consumers by playing with language and creating brand names in inventive ways.” When it comes to choosing a business name there are some general guidelines to keep in mind. These include: Scalability:  a name that grows with your business is important. It can be fun to start small and personal with your name but if you plan to expand or go global eventually, think about how well such a name will hold-up. Memorability : if your business name isn't memorable, neither will your business be. Memorable doesn't necessarily mean gimmicky or provocative but something that sticks in people's minds, in a positive way. Consistency:  sometimes, depending on your industry you may have to choose being consistent with industry standards and competitors over creativity because its what clients or consumers expect. Law firms, for example, are unlikely to have quirky names because of the serious services they provide. Your name must be consistent with your brand services or products. Uniqueness: your business needs to stand out and you'll have to do these primarily with your offerings but your name should reflect what makes you unique and better. Depending on your brand and industry you can do this with humor, by making up a name or just by going for something no one else has. Web-friendliness:  make sure it works well also as a domain name, so that it's not too long or difficult to spell — for when people are trying to type your business name into search or a web browsers. Remember your business name becomes your brand name, potentially your domain name and website name too. How to name a business FAQ Should you name your business after yourself? Naming your business after yourself can be a good option if your name carries strong brand recognition or aligns with your business's identity, like "Martha Stewart." However, ensure it fits your target audience and isn't too difficult to pronounce or spell. Consider the future if you plan to expand or partner with others. Can you sell or buy a trademark? Yes, trademarks can be bought and sold like any other intellectual property. The process involves legal agreements, valuations and official transfer documents. Consult an intellectual property lawyer for guidance. What are recent trends in business names? Recent trends in business names: Minimalism and simplicity: Short, clear and easy-to-remember names are gaining traction, emphasizing instant recognition and online searchability. Think "Cotopaxi" or "Casper." Authenticity and storytelling: Names that convey brand values and evoke a sense of identity are popular, creating emotional connections with consumers. Examples include "Honest Kitchen" or "Patagonia." Incorporating tech: Tech-infused prefixes like "nano," "cyber," or "AI" signal cutting-edge solutions, particularly in fast-moving industries. Look at "OpenAI" or "NanoTemper." Niche-specific: Names that pinpoint a specific target audience or offer personalized experiences are on the rise. Think "BarkBox" for dog treats or "Peloton" for interactive fitness. Word blending: Combining multiple words into a catchy and unique name is still popular, creating brand new terms like "Warby Parker" or "Dropbox." What makes a great business name? Memorable and catchy: Sticks in the mind and encourages word-of-mouth. Unique and distinctive: Stands out from competitors and avoids confusion. Relevant to your brand: Reflects your business's values and target audience. Easy to pronounce and spell: Avoid complex vocabulary or unusual spellings. Available legally: Not already trademarked by another business. How do I name my LLC? Check your state's naming regulations for LLCs, which often have specific requirements. Include "LLC" or "Limited Liability Company" in your name to maintain legal protection. Follow the general advice above for choosing a strong and memorable business name. How can you create a business name incorporating your children's names? While using children's names can be sentimental, for various reasons consider potential downsides: Future limitations: It may restrict name changes or branding as your business grows. Personal privacy concerns: Exposing children's names publicly might not be ideal. Professional image: Ensure the name aligns with your business's desired image and industry. If you choose to incorporate children's names, do so subtly, perhaps using initials or middle names, or incorporating them into more creative wordplay. What makes a bad business name A bad business name is hard to spell, pronounce or remember, making it tough for customers to find or recommend you. It might be too vague, overly complicated or tied to short-lived trends that don’t reflect your brand’s long-term identity. In the end, a bad name can confuse your audience, hold back your growth or fail to reflect the values and mission you want to share. Looking for specific business name ideas? Band names Restaurant names Craft business name ideas Boutique business name ideas Photography business name ideas Travel business names Tech business name ideas Clothing brand names Jewelry business name ideas Consulting business name ideas Beauty business name ideas Real estate business name ideas App name ideas Marketing business names Candle business name ideas Food truck business name ideas Gym business names eCommerce business names Trucking business names Bookkeeping business names Construction business name ideas Nail business name ideas Plumbing business names Dropshipping business name ideas Painting business names Contractor business name ideas DJ name ideas

Start your blog → Get started with Dropshipping  today → The rise of the internet, social media and eCommerce has ushered in a new range of opportunities for entrepreneurs to start businesses online. Some of the most popular ways to make money online include, e-commerce and blogging. e-Commerce sites  have become an effective way for artists, creators, freelancers and anyone looking to sell their unique creations or services, while blogs have emerged as powerful tools for sharing knowledge, building communities and generating income. If you're thinking about starting a business , perhaps you already have an idea in mind - a hobby you'd like to make profitable or something similar - choosing between blogging and ecommerce to make that business idea a reality, is a valid idea to consider. In this article we'll break down blogging vs ecommerce and help you choose which is best for making money online . Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  How to choose between eCommerce and blogging? The choice between creating an e-commerce site or starting a blog to make money should be influenced by several factors. These include your personal interests, your willingness to handle inventory or create content regularly and your long-term business goals. Whether you're drawn to the idea of selling physical goods or prefer writing compelling articles, selecting the right monetization platform is a decision that will shape your business planning and ultimately success. Learn more: eCommerce advantages and disadvantages What is eCommerce? E-commerce is the buying and selling of goods and services over the internet. This includes but is not limited to online shopping, electronic payments and shipping solutions to broker transactions between businesses and consumers. Examples of eCommerce platforms include Wix, which allows you to set up an online store with their ecommerce website builder. Generally an ecommerce platform will include the robust and secure website infrastructure needed for ecommerce, including reliable web hosting and security features. What is blogging? Blogging is the act of creating and publishing content on a website regularly. It's a way to share knowledge and connect with like-minded individuals. Blogs can cover an endless range of topics and can be personal or professional in nature. Learn more: What is a blog Examples of blogging platforms include Wix. With their blog maker you can create a blog for free - hosting and web security included. Key differences between a blog and eCommerce website When deciding between starting a blog or an e-commerce website, it's important to understand the key differences between the two. Knowing the differences can help you make the right decision about which to start. The primary difference lies in their core objectives: blogs are designed to inform or entertain through content while e-commerce websites are focused on selling products. Blogs can be a platform for personal branding or thought leadership, whereas e-commerce sites are geared towards commercial transactions. E-commerce websites require mechanisms for shopping carts, checkout processes and secure payment options which are not necessary for blogs. Each online monetization model has its own set of challenges and rewards that should be carefully considered in light of what you aim to achieve with your online business. eCommerce vs blog: time to setup and run each as a business eCommerce time investment Running an online store involves several time-consuming tasks: Business setup: This includes creating your website , setting up product listings, and establishing payment solutions and shipping processes. Ongoing ecommerce management : Daily operations such as processing orders, managing inventory and handling customer service inquiries are part of the routine. Marketing efforts: You'll need to invest time in promoting your products through various channels like social media, email marketing and possibly paid advertising. Learn more: How to create a website  from scratch Blogging time investment Blogging also demands a significant amount of time, especially in these areas especially when it comes to making money blogging . You'll need to consider: Content creation: Developing ideas, researching topics, writing blog posts and editing are all time-intensive activities. Blog site maintenance: Regularly updating your blog's design and functionality to ensure a good user experience is essential. Audience engagement: Responding to comments, networking with other bloggers, and building a community around your blog requires ongoing work and effort. Both e-commerce and blogging demand consistent effort over time in order to make money. While the nature of the work differs—product-focused tasks for e-commerce and content creation for blogging—the success of both hinges on your ability to manage and invest your time effectively. eCommerce vs blogging: resources required Whether you're planning on storing inventory or simply need a workspace for your computer, the space you have available can influence your decision between e-commerce and blogging. eCommerce resources For an e-commerce business , you'll need to think about: Inventory storage: You must have enough space to store the products you sell, which can grow as your business expands. Warehouse space: A dedicated area for packing and shipping orders is essential to maintain organization and efficiency. Production area: If you're creating handmade items or similar, you'll need sufficient space for crafting and assembling products. When starting out with ecommerce it may be possible to use your home as a storage, assembly and production solution. This can help you keep initial startup costs low. However it may also limit the scale and size of your online business, as you may be limited in how much inventory you can store and handle at a time. This will then directly impact how much you can sell. Blogging resources Blogging compared to ecommerce, on the other hand, generally requires less physical space: Digital space: While you don't need room for physical products, having a reliable computer and internet connection is essential. Minimal physical resources: A small desk or even a spot at a local café can serve as your blogging headquarters. The contrast in resource requirements between e-commerce and blogging is stark. E-commerce can demand a significant amount of physical space as inventory grows (unless you opt for dropshipping , which requires no inventory to be held physically), whereas blogging can be operated from virtually anywhere. eCommerce vs blogging: cost to start Starting any business involves some level of financial commitment. Whether you're leaning towards e-commerce or blogging, understanding the monetary investment required will help you plan and budget effectively. eCommerce cost The financial demands of running an e-commerce platform can be substantial: Initial investments: These may include purchasing inventory, setting up a website, and acquiring necessary equipment for product photography. Learn more abut ecommerce website cost. Recurring costs: Monthly expenses can consist of website hosting fees, payment processing fees and possibly subscription services for managing your online store. Start an online store with Wix and web hosting is free with all sites. Potential returns: While the upfront costs can be high, the direct sale of products typically offers a clear path to profitability. Blogging cost Blogging can often be started with a lower initial investment but still requires careful financial planning: Website costs: You'll need to pay for domain registration and web hosting services - with Wix hosting is always free and you can register a domain name with a paid plan. Learn more about how much a blog costs . Content creation: While you can write content yourself, hiring writers or purchasing images may be necessary as your blog grows. Articles can start from US$500 per 1,000 words and up. Monetization strategies: Investing in marketing and SEO tools can help increase traffic to your blog, which is essential for monetization through ads or affiliate marketing. When you start a blog with Wix, you get access to a full suite of free SEO tools. E-commerce requires more capital upfront but has a straightforward revenue model through product sales. Blogging might start as a low-cost venture but often takes longer to monetize. It's important to assess your financial situation and determine which model aligns with your investment capabilities and risk tolerance. eCommerce vs blogging: ways to monetize Understanding the various ways to generate income from your online business is crucial. Both handmade e-commerce and blogging offer diverse monetization strategies but they differ significantly in how they can be implemented and the potential income they generate. E-commerce monetization With an e-commerce website, your primary source of revenue will be through product sales. However, there are additional streams to consider: Direct sales: The most straightforward way to earn money - you sell products at a profit. Partnerships: Collaborating with other brands or artisans can lead to new products and shared revenues. Wholesale opportunities: Selling your products in bulk to retailers can increase your sales volume. Blogging monetization Blogging allows for a variety of monetization strategies beyond direct sales: Advertising: Display ads on your blog can provide income based on traffic and click-through rates. Affiliate marketing : Earn commissions by promoting other companies' products relevant to your audience. Sponsored content: Partner with brands to create content that promotes their products or services for a fee. The potential income from both models depends on factors such as market demand, pricing strategy, traffic volume and engagement with your audience or customers. While e-commerce may offer quicker financial returns through direct sales, blogging can establish multiple income streams over time. It's important to consider which monetization methods align with your business goals and how you plan to sustain and grow each one. eCommerce vs blogging: long term business growth When planning for the future of your online business, it's essential to think about long-term sustainability and growth. Both handmade e-commerce and blogging have unique considerations that can impact their longevity and success. Scalability E-commerce: As your customer base grows, you'll need to consider how to scale your operations, from increasing inventory to streamlining order fulfillment. Scalability often requires additional investment in resources and infrastructure. Blogging: Scaling a blog can involve expanding content topics, increasing posting frequency or building a team of contributors. The scalability of a blog is more flexible and can be adjusted based on audience growth and engagement. Market trends E-commerce: Staying ahead in e-commerce means keeping up with consumer trends, product innovations and competitive pricing. It requires constant market analysis and adaptability. Blogging: For bloggers, staying relevant involves keeping content fresh, informative, and aligned with what readers are interested in. It also means adapting to changes in SEO practices and social media algorithms. Sustainability E-commerce: The sustainability of an e-commerce business can be influenced by factors such as supplier reliability, shipping costs and product demand. Environmental considerations are also becoming increasingly important to consumers. Blogging: A blog's sustainability often hinges on the creator's ability to consistently produce high-quality content that resonates with their audience. It also depends on maintaining strong SEO practices and adapting to digital platform changes. Is blogging a good idea for eCommerce businesses? Integrating blogging into an e-commerce strategy can be a game-changer for online stores. This is because it's not just about selling products it's also about building a brand and connecting with customers on a deeper level. How can blogging help eCommerce? Driving traffic: Regular, quality blog posts can improve your website's SEO, bringing more potential customers to your store. Establishing authority: Sharing expertise via blog content can position your brand as a leader in your niche. Improving and strengthening customer engagement: Blogs create opportunities for customers to engage with your brand beyond the checkout page. It can also be a way to generate repeat sales and loyal customers. eCommerce vs blogging: which online business model is right for you Deciding between starting handmade e-commerce business or a blog comes down to your personal interests, skills and the type of commitment you're ready to make. Each model offers distinct benefits and challenges that can influence your decision. If you have a passion for creating products and are willing to handle inventory and order fulfillment, e-commerce might be the right path for you. It requires upfront investment but offers the satisfaction of selling tangible goods and potentially quicker financial returns. On the other hand, if you enjoy writing and sharing knowledge or stories, blogging could be a fulfilling choice. It often requires less initial financial investment and can be done from anywhere, but it may take longer to monetize. eCommerce vs blogging Which is more profitable, a blog or ecommerce website? Profitability depends on various factors such as niche, audience size, monetization strategies and operational costs. Both blogs and e-commerce websites have the potential to be profitable but they follow different business models and timelines for seeing a return on investment.

Ready to share your ideas with the world? Start your blog → Blogging can be seen as a personal or professional platform where individuals or companies share insights, stories and information relevant to their audience. It's often a space for thought leadership and direct communication with readers. On the other hand, content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action. When it comes to your online marketing strategies , choosing between blogging and content marketing is about understanding how each can serve your business goals in different ways. Both blogging and content marketing have their place in a robust digital marketing strategy. The key is knowing when and how to use each one effectively. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is blogging? Whether you're an individual sharing your life experiences or a company providing industry insights, blogging is about expressing ideas and sharing knowledge. It can be a personal or professional asset that allows for direct interaction with readers through comments and feedback. Blogs are often updated regularly, keeping content fresh. According to Allison Lee, Editor-in-Chief at Wix.com, “Blogs don’t get enough credit for their long-term advantages. In the long run, a blog can serve as a huge traffic driver and a way to connect with future customers (case in point: our Wix Blog is the first touchpoint for millions of people who may have never stumbled onto our site otherwise). That said, a blog is a long-term commitment—it requires a well thought-out strategy and consistent maintenance. Beyond saying ‘I want to get traffic,’ you need to understand your blog’s overall value to your brand, and acknowledge that two readers may come across your blog with two very different intentions and varying levels of familiarity with your brand.” Use a blog maker to start your blog. What is content marketing? Content marketing goes beyond writing articles, it's about creating a variety of content types—videos, podcasts, infographics—to meet your audience where they are. Think of content marketing as a long-term relationship with your customers, where you provide ongoing value through informative and engaging content that encourages trust and brand loyalty. Learn how to build a smarter approach with an effective AI content strategy . Blogging vs. content marketing: Key differences The main aim of blogging is to share information and engage with readers on a personal level. It's about building a community around your brand or interests. Content marketing, however, has a broader goal, to drive specific business outcomes. It's about using content to guide your audience through the buyer's journey, from awareness to consideration and ultimately to the decision stage. Scope of content While blogging typically involves written posts, content marketing encompasses a wider array of formats. You're looking at white papers, e-books, newsletters, social media posts and more—each serving different stages of the customer journey and various audience preferences. Strategy and planning Blogging can be spontaneous or planned but often focuses on timely content that speaks to current trends or events. In contrast, content marketing requires a strategic approach that aligns with business goals. It involves careful planning, audience segmentation, and performance analysis to ensure that every piece of content serves a purpose in the larger marketing strategy. Blogging vs. content marketing: the advantages Blogging advantages As a type of marketing , blogging offers a unique set of benefits for businesses: Regularly sharing your expertise makes you a go-to resource in your field. Fresh, relevant content can improve your search engine rankings, making it easier for people to find you. Blogs create a space for dialogue with customers and peers, fostering relationships. Blog content can be shared across social platforms, increasing your reach. Content marketing advantages Content marketing also brings powerful advantages to the table: Strategic content guides potential customers through the sales funnel. Diverse content types can introduce your brand to new audiences. Through informative content, you help customers make informed decisions. Consistent, valuable content keeps your brand top-of-mind and builds trust. How to include both blogging and content marketing in your strategy Think of your blog as the cornerstone of your content marketing strategy. It's where you start conversations, share insights and establish your brand's voice. A blog is a powerful tool to attract visitors to your website and can serve as the springboard for a broader content marketing plan. Blogging examples include: Focusing on in-depth tutorials within a niche, a business can position itself as an industry leader. With a mix of guest posts and staff-written articles, a brand can expand their network and increase user engagement. Once you've laid the groundwork with blogging, it's time to broaden your horizon with content marketing. This means exploring different content formats—such as videos, podcasts, and infographics—to reach a wider audience. Each format can cater to different preferences, helping you connect with people in the way they like best. Content marketing also involves strategic distribution through various channels to ensure your content gets seen by the right people at the right time. Content marketing examples include: A comprehensive e-book series to capture leads and build a strong email marketing campaign. Targeted video marketing campaigns, generated a significant boost in product awareness and sales. Leveraging user-generated content on social media, can increase customer loyalty and online visibility. Be inspired by these content marketing tips . Learn more: Blogging vs. podcasting Blogging vs. freelance writing Blogging vs. copywriting Blogging vs. content writing FAQ Which is better, content writing or blogging? When you're weighing content writing against blogging, it's not about which is better overall, but which is better for your specific goals. Blogging is excellent for building a personal connection and establishing thought leadership. Content writing, as part of a broader content marketing strategy, is ideal for driving business objectives and engaging customers across various touch points. Blogger vs. content creator, how do the roles differ? A blogger is someone who primarily writes articles for a blog. They might share personal stories, insights, or expertise. A content creator, however, could be doing any number of things: crafting blog posts, designing infographics, producing videos, or managing social media content. Their role is more diverse and aligned with the multifaceted needs of content marketing. Is blogging a form of marketing? Yes, blogging can be an integral part of your marketing strategy. It helps in SEO (search engine optimization), establishes your expertise in the industry, and can drive traffic to your website. While it's just one piece of the marketing puzzle, it's a powerful way to connect with your audience on a more personal level within your broader marketing efforts.

Ready to share your ideas with the world? Start your blog → Whether you're a business owner, a marketing professional or simply curious about content marketing , understanding the difference between blogging and copywriting is important. What exactly are copywriting and blogging? How do they differ and when should one be used over the other? Perhaps you're considering which to pursue for your career or business. This article aims to shed light on both, providing you with clear insights into copywriting vs blogging. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is copywriting? Copywriting is the art of persuasive writing with a clear goal — to sell or promote a product, service or idea. It's the voice behind the ads that catch your eye and the compelling call-to-action buttons that prompt you to subscribe or purchase. Copywriters are the ones crafting messages that drive people to take action. It includes: Crafting compelling headlines that stand out in a crowded marketplace. Writing persuasive product descriptions that highlight benefits over features. Developing email sequences that nurture leads and convert subscribers into customers. Creating ad copy that captures interest and compels clicks. Learn more about how to build a copywriting portfolio of your own. What is blogging? Blogging is about creating informative and engaging content that resonates with readers. It's less about direct selling and more about sharing knowledge, stories or insights that build a connection with your audience. Bloggers aim to inform, entertain, or educate often fostering a community around shared interests or topics. Blogging for business includes all this but can also lead to creating a blog with an acquisition first strategy — whether it's traffic, lead gen or conversions. It allows businesses to: Share industry insights and thought leadership articles that showcase expertise. Provide valuable information or how-to guides that solve reader's problems. Improve SEO efforts with keyword-rich content to improve search engine rankings. Foster a community around the brand, encouraging loyalty and repeat business. Blogging vs copywriting and which to choose Deciding whether to focus on copywriting or blogging can be an important choice for your business or personal brand. Each has its strengths and potential cons. When to choose copywriting You might lean towards copywriting when your primary objective is conversion—turning prospects into customers. Here are some situations where copywriting is the preferred strategy: Launching a new product:  You need persuasive copy that convinces consumers to try your latest offering. Boosting sales:  Your goal is to increase revenue, and you want content that directly contributes to that end. Email marketing campaigns:  You're looking to nurture leads and require compelling calls-to-action that drive subscribers to purchase. Advertising:  Whether online or offline, effective ad copy is crucial for capturing attention and eliciting a response. When to choose blogging Conversely, blogging could be more beneficial when your aim is to build brand awareness, establish authority or provide value through content. Here's when blogging comes into play: Audience education:  You want to share knowledge and insights related to your industry. Improving SEO:  Regular, high-quality blog posts can help improve your website's search engine rankings. Building a community:  You're focused on creating a loyal following around your brand or niche. Content marketing:  You need a steady stream of content that engages, informs, and entertains your audience over time. The choice between copywriting and blogging doesn't have to be exclusive. Many successful businesses and personal brands integrate both into their content strategies for maximum effect. By evaluating your specific needs and goals, you can determine the right balance for your marketing strategies and goals. Is blogging still relevant? Yes! It's crucial to build your brand's voice and community, and allow you to expand your reach to relevant audiences who might otherwise don't know you exist says Judit Ruiz Ricart, Blog Strategy Expert at Wix.com Copywriting vs blogging: getting started Whether you're looking to persuade with powerful copy or engage through compelling blog posts, here's how to get started with both: How to get started with copywriting Learn the fundamentals:  Understand the principles of persuasive writing and marketing. Practice regularly:  Write daily to refine your skills and develop your unique voice. Study successful copy:  Analyze effective ads and marketing materials to see what works. Build a portfolio :  Create samples of your work to showcase your abilities to potential clients or employers. Network:  Connect with other professionals and potential clients through social media, industry events or online forums. Learn more: How to become a freelance writer How to make money as a freelance writer Blogging vs freelance writing How to get started blogging Choose your blog niche:  Select a topic area that interests you and that you're passionate about. Start your blog:  Choose a blogging platform, secure a domain name and design your blog. Create helpful content:   Write blog posts that provide value, whether it's through information, entertainment or inspiration. Be consistent:  Publish content regularly to grow your audience and improve SEO. Engage with your readers:  Respond to comments and interact with your readership to build a community. Create a blog with a blog maker. Copywriting and blogging: Pros and cons Both copywriting and blogging offer unique advantages and challenges. Understanding these can help you navigate the content creation landscape more effectively and seize opportunities for growth and earning. Pros of copywriting Copywriting often leads to immediate results in marketing campaigns, such as direct sales. This makes skilled copywriters highly sought after for their ability to craft compelling messages that convert customers. Effective copywriters can command high rates due to their contribution to revenue generation. For copywriters one of the biggest perks of the career is the ability to work from anywhere, you just need a computer and internet connection. Plus there's the the opportunity to be a freelance writer, or an in-house writer working remotely. Cons of copywriting The direct tie to sales means there's often more pressure on copywriters to deliver results. Copywriting projects can also come with demanding timelines that require quick turnaround times. There's also a constant need for fresh and new ideas, the competitive nature of marketing requires continual Pros of blogging Bloggers often have more leeway in topic selection and writing style than copywriters who may have very specific copy briefs to follow. Quality blog content can continue driving traffic and engagement over time through SEO which makes blogging an essential part of many business marketing strategies. Monetized blogs can generate income through ads, affiliate marketing or sponsored content even when not actively working on them. This can make them a great source of passive income. Cons of blogging It may take time before a blog gains traction and starts seeing significant traffic. To get to this point can take a lot of consistent content posting to generate traffic. Regular posting is necessary to maintain engagement, which can be challenging over time. Blogging vs copywriting FAQ Do copywriters also write blogs? Many copywriters are versatile and can indeed write blogs. The skills of crafting compelling narratives and engaging readers are transferable between copywriting and blogging. While their primary focus might be on promotional material, copywriters can also excel at creating informative blog posts that subtly guide readers towards a brand or product. What pays more copywriting or content writing? When it comes to earnings, both copywriting and content writing (including blogging) have the potential to be lucrative. However, copywriting often has a higher earning potential due to its direct impact on sales and marketing campaigns. That said, successful bloggers and content writers can also earn significant income, especially if they attract a large following or work with high-paying clients or industries. Is copywriting a good side hustle? Copywriting can be an excellent side hustle for those looking to supplement their income. Its project-based nature allows for flexibility in workload and schedule, making it ideal for fitting around other commitments. Plus, with the growing demand for digital content, there are ample opportunities to find freelance copywriting gigs. Is copywriting beginner friendly? Breaking into copywriting can seem daunting at first glance, but it is quite beginner-friendly with the right approach. Start by honing your writing skills, understanding basic marketing principles and building an online portfolio of your work. There are numerous online resources and courses available that cater specifically to aspiring copywriters.