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When it comes to planning how to make a website , knowing which type of website works best for you, and specifically for the functionality of your site may affect how you choose to build it. Most websites can be defined as static vs dynamic websites, with increasing numbers being termed hybrids—meaning they are made up of a mixture of static and dynamic web pages. In the context of website creation , static and dynamic refers to the ways in which websites deliver and display content. The key difference between static websites vs dynamic websites is that static websites have stable content, where every user sees the exact same thing on each individual page (like a privacy policy ), whereas dynamic websites pull content on the fly, allowing its content to change with the user. In this article, we’re going to make sense of the whole static vs. dynamic debate. In the process, we’ll review important factors to consider when deciding which one is right for you: What is a static website? What is a dynamic website? The main differences between a static and dynamic website A hybrid approach: combining static and dynamic When to choose a static, dynamic or hybrid website Building a hybrid site with Wix Static vs. dynamic websites FAQ Static vs. dynamic websites The underlying mechanisms and capabilities of static and dynamic websites differ significantly, impacting factors such as interactivity, customization, scalability and maintenance requirements. Static websites consist of fixed content stored on the server and delivered to the user without any server-side processing. These websites are simple and easy to host but lack interactivity and require manual updates. Dynamic websites, on the other hand, generate content on the fly using server-side processing and databases. They offer interactivity, personalized content and dynamic features but are more complex to develop and maintain. What is a static website? A static website is made up of web pages created using HTML , CSS and Javascript (all examples of web development languages). Each page on a static website is stored as a single HTML file, which is delivered directly from the server to the web page exactly as is. This content essentially becomes a part of the design on your page, and won’t change unless the original HTML file is edited at a code level. Changes to a static website can be done manually, and will only be made page by page, HTML file by HTML file. For example, edits made to the HTML file of a homepage will only be reflected on the homepage. This is true even for elements that are identical across the whole site, such as the footer. If you’re using a website builder, changes to static pages will be made automatically every time you use the website editor. One of the most characteristic aspects of a static site is that every user receives and views the exact same content. Because of this, static websites work best for sites with fewer pages that don’t require frequent updates or changes. A good candidate for a static site is a resume website . This is a type of site with set content for each page and doesn't require many changes to individual pages, or real-time updates based on user behavior. Other examples of common static website types include personal websites , nonprofit websites and purely informative websites (good examples of these include one-page or landing page sites ). Advantages of a static website Static sites are back—well, in some situations—and we’re going to go over several main reasons for this comeback. Faster page loading speed The makeup of a static page prioritizes load speed, resulting in a better browsing experience. Because the content on this type of site is pre-written and delivered directly from the server, caching is easier and the content is less likely to load with delays or UX issues, such as broken images. In general, static websites require less server power, and with no database or client-server infrastructure to run through, they’re naturally faster. Since page load speed is a key part of the way Google assesses a website's performance (and it seems to be having a more significant impact on SEO and ranking performance , too) this ability should not be underestimated. Quick creation When you are thinking about how long it takes to build a website and time is an issue, a static website is easier to get live quicker. Static websites are faster to create and publish since they are less complex and don’t need to be connected to databases of organized content. This is even more true if built on a WYSIWYG platform. All that limits the time to go live with a static site is how creative you want to be with each page design. This doesn’t mean making a dynamic alternative will be a slow process, but static pages tend to be simpler and consequently faster to deploy. Lower hosting costs Static websites can be incredibly wallet-friendly when it comes to hosting fees. Because they don’t rely on databases or heavyweight backend processes, they require fewer server resources. This often translates to using lower-cost hosting plans or even free hosting solutions, depending on the scale of your site. When paired with a Content Delivery Network (CDN), static websites enjoy faster global load speeds without driving up costs. This combination is especially appealing for small businesses or creators working with a limited budget while still aiming for a reliable and high-performing web presence. Potential for enhanced security In theory, static website pages are potentially more difficult to hack. This is because there are fewer points to attack them from. We’ll explain: Static pages don’t connect with a database or use external extensions and plugins—all of which can be common entry points for attacks. In comparison, dynamic sites are not inherently unsafe, but potential attackers theoretically pose less risk with a static website. How relevant this is depends entirely on how you choose to build your site. For example, a webpage or website created on a website builder like Wix is protected by a host of protective measures whether it’s static or dynamic. From DDoS protection and SQL certificates to extra layers of website security provided by TLS 1.2, you won’t need to worry about security. Learn more: Small business website statistics Disadvantages of a static website Having been through the benefits of a static site, we are now going to cover some of the disadvantages below. Limited scalability One of the largest disadvantages of a static website only comes into play with larger, content-heavy designs. While it’s possible to build hundreds of pages with a static website, it will always be a slow and long process. This is less relevant if you’re learning how to make a personal website though. Every page on a static website has to be built as a separate entity. For a site with multiple pages, you would need to create each page individually. Less efficient management Static websites may be quicker to create, but they can be more time-consuming to manage. Edits to a static website need to be made page by page, and as websites are loaded with more content, or rapidly changing content, this becomes a much more challenging—and in some cases, near impossible—task. What is a dynamic website? Built using server-side language and technology, dynamic websites allow for the content of each page to be delivered and displayed dynamically, or on-the-fly, according to user behavior or from user-generated content. With a dynamic website, all of your data and content are organized in a database or backend content management system (CMS), which connects to your website pages. The way this information is arranged and connected to your site’s design controls how and when its content is revealed on a page. What does all of this mean? Well, dynamic content gives you the ability to customize and personalize the website experience, and what is displayed, for a specific user. It also allows you to make changes to many pages at the same time, since modifications made to one dynamic page can be automatically made across thousands. For example, dynamic websites enable you to choose which information is displayed to a user based on their location. You can also deliver content to users based on their current or past actions on your site (thanks to cookies), which essentially means each visitor sees a different view of the content on a page. A multilingual website is a great example of when creating a dynamic website might be relevant. Other examples of well-known dynamic websites include: Instagram : as a social media site, dependent on user-generated content, Instagram relies on a dynamic website. CNN : media outlets use dynamic websites to update their content, either in response to breaking news or as stories age. Disney Plus : as a large streaming site, this dynamic entertainment website's dynamic nature allows its content to be chosen and displayed according to a user's location, subscription and preferences. Generally, dynamic websites are those which are content heavy and user-driven. Let’s say the main purpose of your website is to act as a real estate listing website. You’ll need to generate hundreds of pages to list hundreds of available properties. In order to improve the functionality of your site and accommodate a user’s intent, the content on these pages will need to reflect the real-time availability of properties. Using dynamic pages will be the most efficient way to display these changes on your site. Event websites, eCommerce websites , online forums, membership websites, portfolio websites and blogs are some other types of websites that benefit from being dynamic. Advantages of a dynamic website For many website creators dynamic pages are the only way to go, and for good reason. Dynamic pages have the following advantages: Easily updated Starting a business and building a brand online requires continually updated content. You need to stay current with trends, updates and changes within your business, as well as within your industry. A dynamic website is the most effective way to do this. With a dynamic website, a content change on one page can be automatically duplicated on other pages without needing to alter the design. This is particularly relevant to sites with a large number of pages since it makes maintaining a website more efficient. One of the main advantages in terms of updating a dynamic website is that it makes maintenance easier and faster. Multiple users will have access to your database, allowing them to manage the content on the site without the ability to touch the structure or design. Dynamic pages also allow for scalability, since you can manage thousands of pages quickly and easily. Even if you don’t plan for a large website from day one, a dynamic website gives you the option to grow when it becomes necessary. A better user experience A dynamic website provides content that’s tailored to the needs of the user. This might mean displaying information on the page based on their location or changing content to reflect their interests, intent or past actions on the page. Whatever the case, being able to customize what visitors see and interact with creates a better user experience. This capacity for personalization also makes it more likely they’ll return to your site or take further action on it—increasing the potential for conversion. Greater functionality Static pages can be interactive, but when it comes to functionality, dynamic pages definitely lead the way. Dynamic pages have boundless functionality—limited only by the complexity of the logic and language needed to build them, and the instructions needed to deliver content. Netflix is just one example of a very large, complex and yet sophisticated dynamic website, both in terms of functionality and user experience. It’s able to deliver huge amounts of content to users based on their location and login credentials and can offer watch recommendations based on past viewing history. Potential for personalization Dynamic websites excel in their ability to create a personalized experience for users. By storing and analyzing user data, such as browsing history, preferences or location, dynamic pages can display tailored content that aligns with each visitor’s interests. This personalization not only enhances user engagement but also increases the likelihood of conversions. For example, eCommerce websites can recommend products based on a customer’s previous purchases, while blogs can suggest articles related to a reader’s past activity. Creating unique, targeted interactions with visitors builds trust and encourages them to return. Disadvantages of a dynamic website It takes more resources to create Because of the extra steps needed to organize and connect your database to the right pages, a dynamic website can be more complicated to set up and get running. it will take more time to go live and can be more costly, too. There are exceptions to this: using a website builder like Wix not only allows you to build dynamic pages when you need them, but it also allows you to do so without subscribing to a paid package. The CMS (Content Management System) is free to use for all Wix users. So while traditionally building a dynamic website used to require a larger budget, this is no longer the case, depending on where and how you choose to build your dynamic site. Looking to get started with the CMS ? Take a look at our online course to help you do just that. Performance issues Dynamic websites have more instructions to process than static websites do. They are also connected to a database or content collection and continually pull information from that in order to display it—which takes time to process and execute. This can impact the performance of a site, although many website creation tools are aware of this issue and make it their mission to prioritize performance across all pages. When building a dynamic website with a website builder such as Wix, concerns about performance are less likely. This is because everything necessary for website performance optimization (for example, automatic image optimization, a Content Delivery Network and defense against DDOS attacks) is integrated into your pages, making your dynamic website as fast and user-friendly as a static one. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. A hybrid approach: combining static and dynamic pages The reality is that many websites are complex—and becoming more so all the time. We have an increasing demand for more functionality from websites, but at the same time, we need them to perform well and load fast. As a result, many website creators are taking a hybrid approach to developing a website. The debate surrounding website building, in this case, is not necessarily static vs. dynamic, but when to implement static pages and when you should use dynamic pages, all within the same website. Let’s have a look at what creating a hybrid website entails: A hybrid website in action You may have started with a static website, but as the need for greater functionality (or just a larger, more content-focused website) arises, you might see the benefit of using dynamic pages. With a hybrid model, you’ll get a site that dynamically and automatically responds to your users' needs. Let’s go back to our real estate website again. Imagine you're a property owner with a handful of apartments to rent in two cities. You don’t have a lot of inventory to start, which means your website will be mainly an informative one, with some basic calls-to-action. Your site’s pages would include: An About page describing your company and what you offer. A location page or two, detailing the cities you have apartments in. A handful of landing pages for the actual properties, where people can learn about each apartment and contact you directly for bookings. None of these pages will require extensive functionality or real-time changes to information or content. In this scenario, a static website would work great. But over time, your business and property portfolio grows. Now, instead of a handful of properties across two cities, you have almost 100 apartments to rent in six or seven locations. You’ll now want a website with dynamic pages, capable of doing more in terms of the number of apartments you display and with the ability to update information for different users. In this example, you’ll need your site to update featured apartments according to those available at the precise time a user is looking for one. It should also display results according to parameters set by a user’s search request within the website. Ideally, a user who searches your site for a one-bedroom apartment in Brooklyn, for three months, will be shown results that exactly match their request. These are where your dynamic pages come in. With a dynamic website, new pages can be added to keep pace with your new inventory and update content as extra search parameters are added. Depending on your search metrics, you’ll have the potential for hundreds of dynamically created pages, all of them generated by the user automatically. In turn, the user gets content they specifically want, making it easier for them to take action. When to choose a static, dynamic or hybrid website Choosing between a static and a dynamic website depends on your specific needs and goals, making it essential to understand how each option serves different purposes in web development. When to choose a static website Static websites are ideal for simple informational websites that don't require frequent updates, such as portfolios or brochure sites. If you’re running a small business and need an online presence with basic details like contact information, services and a map, a static site can be cost-effective and efficient. They’re also perfect for landing pages created for marketing campaigns, where content remains consistent, and the focus is on driving conversions with a cohesive design. When to choose a dynamic website If your website needs user logins or provides personalized content, such as dashboards or customized recommendations, a dynamic site is the way to go. For businesses running an Commerce platform, dynamic functionality is essential to handle product listings, shopping carts and payment processing. Similarly, blogs that include user comment sections, search features or other interactive elements require a dynamic framework to manage and display content seamlessly. When to choose a hybrid website A hybrid website combines the best of both static and dynamic approaches. Consider a hybrid approach if you want to balance the high performance and low cost of static pages with the power and flexibility of dynamic features. This setup works well for businesses that need fast-loading pages for general content but also want interactive elements like user accounts, forms or personalized recommendations in select areas. Website type Best for Key features Why it matters Static Small businesses, portfolios, landing pages Pre-built pages, fast loading, minimal updates Cost-effective and reliable, ideal for content that doesn’t change often Dynamic Blogs, eCommerce stores, member sites Personalized content, user logins, interactive features Perfect for websites that need frequent updates, customization or user interaction Hybrid Businesses needing both speed and flexibility Mostly static content with selected dynamic elements Combines fast performance and low cost of static pages with interactive features to enhance the user experience Building a hybrid site with Wix With a website builder like Wix, using the Wix Content Manager allows you to simplify the creation and editing of content-heavy sites, and turn default static pages into dynamic pages. These can then be managed and updated, all without having to touch the design. This in turn allows you to create a hybrid site that matches both your content and user needs. You can learn more about how to plan the website you need. Using free website templates can help you build exactly the kind of site you need. Tip: Need help finding a catchy name for your site's domain? Use a website name generator for inspiration and ideas. Looking to take your website to the next level? Check out Wix Studio or explore the difference between Wix vs. Wix Studio and Wix Studio vs. Elementor . Static vs. dynamic websites FAQ What does static vs. dynamic mean? In the context of website creation, static means something that doesn't change, while dynamic signals something that does. A static webpage remains the same or fixed, in terms of the content it displays. A dynamic webpage is the opposite, its content changes according to the location of the user, or based on actions a user has made on the page before. What are three examples of static websites? Personal websites:  Personal websites are typically static websites that are used to showcase an individual's portfolio, skills or experience. They often consist of a few pages of text and images, and they are typically updated infrequently. Brochure websites:  Brochure websites are static websites that are used to promote a company, product or service. They typically consist of a few pages of text and images, and they are designed to provide visitors with an overview of the company's offerings. Landing pages:  Landing pages are static websites that are designed to achieve a specific goal, such as generating leads or driving sales. They typically consist of a single page of text and images, and they are designed to be very persuasive. How do you know if a website is static or dynamic? There are a few ways to tell if a website is static or dynamic: URL structure:  Static websites typically have a simple URL structure, such as example.com/about or example.com/products. Dynamic websites, on the other hand, often have more complex URL structures that include parameters, such as example.com/products?category=shoes. Interactivity:  Static websites are not interactive, which means that users cannot interact with the content on the page. Dynamic websites, on the other hand, can be interactive, which means that users can interact with the content on the page, such as by submitting forms or clicking on links. Content updates:  Static websites are typically updated infrequently, while dynamic websites are updated more frequently. This is because the content on a static website is pre-generated, while the content on a dynamic website is generated on-demand. What is better, a static or dynamic website? The best type of website for your needs will depend on your specific requirements. Static websites are a good option for websites that have simple content that doesn't need to be updated frequently. Dynamic websites are a good option for websites that have complex content that needs to be updated frequently or that need to interact with users.

Looking for the best way to build your website? Get started with Wix  → Looking for the best personal website builders? A personal website is a powerful way to express yourself, showcase your work and build your personal brand. The right website builder lets you design, customize and launch your site quickly. Learning how to develop a website  can seem daunting, especially for those without prior coding or design experience. However, with the rise of many different website builders, you can create professional-looking personal websites with ease. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best personal website builders In this guide, we walk you through the best personal website builders for creating a professional, customizable website. Key factors to consider include ease of use, design flexibility, SEO tools, eCommerce capabilities, social media integration, mobile optimization and reliable customer support. Wix stands out for its drag-and-drop editor, extensive templates and powerful features for portfolios, blogs and online stores. Website builder Key features Pricing Wix Highly versatile drag-and-drop editor, extensive customizable templates, animations and media, eCommerce, SEO tools, AI website builder and seamless social integration. Perfect for creating a professional fully unique personal website. Free plans available; paid plans starting from $17/month Weebly Simple drag-and-drop, modern templates, eCommerce tools, built-in SEO and site statistics. Free plans available; paid plans starting from $10/month Strikingly One-page websites, linear scroll for storytelling, visual focus, basic eCommerce. Free plans available; paid plans starting from $16/month Site123 Pre-set layouts, fast setup, multilingual support, eCommerce, 24/7 live chat. Free plans available; paid plans starting from $12.80/month Ucraft Modern templates for creatives, drag-and-drop customization, logo maker, landing pages and design integrations. Free plans available; paid plans starting from $14/month Carrd Minimalist, fast-loading single-page sites, clean templates, content-focused. Free plans available; paid plans starting from $9/year GoDaddy Easy editor, templates and guided setup, SEO and marketing tools, eCommerce, 24/7 support. Free plans available; paid plans starting from $9.99/month Webnode User-friendly, multilingual support, simple design and functionality, eCommerce. Free plans available; paid plans starting from $4.50/month Editor's note: All prices were updated as of December 29th, 2025. 8 best personal website builders Wix Weebly Strikingly Site123 Ucraft Carrd GoDaddy Webnode 01. Wix Wix is a highly versatile personal website builder known for its user-friendly drag-and-drop interface, making it ideal for individuals without coding experience. The platform offers a wide variety of customizable templates tailored to different industries and personal uses. Wix’s robust design flexibility allows you to adjust layouts, add animations and embed media with ease, ensuring each website can be unique and expressive. Beyond its design capabilities, Wix supports a comprehensive range of functionalities including eCommerce , SEO tools and social media integration. This makes it suitable for personal blogs, an online portfolio and small business websites . Wix also offers an AI website builder  that generates a personal site based on user input, which can be further customized. In terms of technical support and resources, Wix provides extensive help through tutorials, forums and 24/7 customer service. The platform operates on a freemium model (learn more about how to build a free website ), offering both free and paid plans, the latter of which includes additional features such as a custom domain name. Why we picked it: Intuitive drag-and-drop interface Diverse and customizable templates Extensive features including e-commerce and SEO 24/7 customer support with extensive resources Ideal for:  Self creators, businesses of all sizes, service businesses Pricing:  $0-$159/month. Paid plans available.  Free plan ($0): Limited features and ads. Light ($17/month): Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business ($39/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more: Best freelance website builders Best WYSWYG website builders 02. Weebly Weebly is known for its simplicity and effectiveness, particularly favored by those looking to create basic yet professional-looking websites. It offers a variety of themes that can easily be customized to suit personal tastes and requirements through a drag-and-drop editor. Weebly’s platform is particularly strong in integrating e-commerce features, making it a good choice for those who want to start an online store. SEO capabilities are another significant aspect of Weebly, as it offers ample guidance and easy-to-use tools to help websites rank better in search engine results. Additionally, Weebly provides options for site statistics to monitor traffic and user engagement, which are critical for growing a site’s presence on the internet. Weebly also stands out with its reasonable pricing structure, which includes a free tier that’s more generous than many competitors. The platform’s community and customer support are robust, providing you with guides, forums and direct support for troubleshooting. Why we picked it: Easy-to-use with modern templates Comprehensive e-commerce tools Built-in SEO features and tips Generous free service plan Ideal for:  eCommerce startups. Pricing : Free basic use, with premium plans beginning at $10 per month. 03. Strikingly Strikingly is designed for simplicity, enabling users to learn how to create a single-page website that is particularly effective for personal profiles, portfolios and event-specific sites. Its interface is extremely beginner-friendly and users can quickly create a site from numerous templates that emphasize visual content. The platform offers a unique feature set tailored for one-page websites, with sections that are easy to navigate in a linear scroll. This setup is excellent for storytelling or presenting information in a sequential manner. Strikingly also supports basic e-commerce functionality for small online stores. Strikingly’s pricing is competitive, offering both free and paid plans. The free version is adequate for basic use, but upgrading to a premium plan provides benefits like connecting a custom domain and accessing additional site analytics. Customer support includes live chat and email, ensuring users receive timely help when needed. Why we picked it Specializes in simple, one-page websites Ideal for storytelling and personal profiles Competitive pricing and a strong free option Quick and effective customer support Ideal for:  Quick, single-page sites. Pricing : Free version available, plans start at $16 per month. 04. Site123 Site123 excels in providing an efficient way to create a website quickly, particularly through its use of design assists and pre-set layouts that help users start with a structured design. This platform is particularly advantageous for those who want to establish an online presence without delving too deeply into design customization. The platform is also strong in multilingual website support, allowing users to create localized versions of their site for different regions, which is a significant plus for global reach. eCommerce tools are integrated seamlessly, allowing for the sale of products on a global scale. Site123’s customer support is accessible via live chat, and its help center is rich with tutorials and guides. The service operates on a freemium model where the free tier includes basic features but upgrading to premium offers advanced functionalities like domain connection and removal of Site123 branding. Why we picked it: Quick setup with pre-set designs Supports multiple languages eCommerce integration for global sales 24/7 live chat support Ideal for:  Rapid website launch. Pricing : Free basic plan, with premium versions starting at $12.80 per month. 05. Ucraft Ucraft is a personal website builder that targets creatives looking to build a professional and visually appealing online presence. Its templates are modern and artistically inclined, suitable for photographers, artists, and designers. The drag-and-drop editor, while intuitive, allows for deep customization, supported by a range of design elements and integrations. This platform stands out with its logo maker tool and the ability to create landing pages, which are essential for marketing purposes. Ucraft also offers integrations with various design tools and platforms, enhancing its utility for users who need more than just a basic website. Ucraft’s pricing is straightforward, with a free tier that offers basic features and more comprehensive plans that include features like SEO tools, Google Analytics and e-commerce solutions. Customer support is provided through live chat and a detailed knowledge base. Why we picked it: Designed for artists and creatives Includes tools like a logo maker Allows creation of marketing landing pages Clear and straightforward pricing Ideal for: Artists and designers. Pricing : Free plan included, more features from $14 per month. 06. Carrd Carrd is a specialized personal website builder designed for creating simple, responsive, and single-page sites that are highly effective for personal profiles, resumes, or portfolios. It’s incredibly lightweight and fast, making it ideal for users who need to quickly set up an online presence without complications. The platform is particularly noted for its minimalistic approach, focusing on core functionalities that make setting up a website extremely straightforward. Carrd’s templates are sleek and focus heavily on content delivery, making them perfect for writers, artists, and other creatives. Carrd operates primarily on a freemium model, with its free version providing substantial features. However, premium tiers are affordable and unlock additional features like Google Analytics integration, custom domains, and no Carrd branding. The platform’s support is mostly self-service, with a rich FAQ and documentation section. Why we picked it: Minimalist design for fast loading Best for personal sites and portfolios Affordable premium options Clean templates focused on content Ideal for:  Single-page personal sites. Pricing : Offers a free plan, with pro versions starting at $9 per year. 07. GoDaddy GoDaddy’s website builder for personal sites is part of its broader range of internet services including domain registration and hosting. The builder is designed to be exceptionally user-friendly, providing a range of templates and a step-by-step guide that helps users through the process of setting up a website. This makes it suitable for small businesses and individuals who are not technically inclined. The platform includes robust marketing tools such as email marketing, SEO and social media integration, which are essential for businesses looking to expand their reach. GoDaddy also offers eCommerce capabilities, which are integrated into its website builder, making it easy to sell products or services online. GoDaddy provides 24/7 customer support, which is a major advantage for users who may need assistance at any time. The platform’s pricing is competitive and it often runs promotions that make its services more accessible to a wide range of users. Why we picked it: Combines website building with domain and hosting Tools for SEO, social media and marketing Simple editor perfect for beginners Constant, round-the-clock support Ideal for:  Beginners in web development. Pricing : Starts with a free trial, then $9.99 per month for the basic plan. 08. Webnode Webnode is an easy-to-use personal website builder that enables the quick creation of websites and online stores. Its interface is straightforward, allowing users to choose from a variety of templates that can be customized to suit their needs. Webnode is particularly strong in its multilingual support, enabling businesses and individuals to create multiple versions of their site in different languages. Webnode also provides a good balance of design flexibility and functional simplicity, making it suitable for users who want a no-fuss approach to website building. The platform supports eCommerce capabilities, which are easy to integrate and manage. Pricing for Webnode is reasonable, with various tiers that cater to different user needs, from personal blogs to fully-fledged business sites. The platform provides customer support through email and its help center, which includes tutorials and FAQs for troubleshooting. Why we picked it User-friendly website creation Effective multilingual site support Good balance of design and functionality Varied pricing to fit different user needs Ideal for:  Multilingual website creation. Pricing : Free basic service, premium plans start at $4.50 per month. Editor's note: All prices were updated as of December 29th, 2025. How to choose a personal website builder Choosing the right personal website builder is all about finding a platform that makes it simple to create, customize and manage your site. Here are the factors to consider: Ease of use:  Look for beginner-friendly tools like drag-and-drop editors and guided tutorials. You shouldn’t need coding skills to build a website that looks polished and professional. Design flexibility:  Pick a builder with a variety of templates, customizable layouts, fonts, colors and stock image libraries. This gives you the freedom to showcase your personal brand and create a website that’s truly your own. Media and blogging tools:  Make sure your builder supports galleries, has a blog maker and other interactive features to share your work, tell your story and engage visitors. eCommerce and social integration:  If you plan to sell products, offer services or share your content widely, check for built-in shopping carts, secure payment options and easy social media sharing. SEO and mobile optimization:  Your website should be discoverable and look great on any device. Choose a platform with integrated SEO tools , responsive templates and fast-loading designs to reach the right audience. User experience and security:  Intuitive navigation, smooth interactions, SSL certificates, privacy compliance, regular updates and data backups all help keep your site—and your visitors—safe. Customer support and management:  Access to tutorials, live chat and responsive support ensures you can solve issues quickly. Mobile editing and site management tools let you update your website from anywhere, anytime. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Is Wix good for personal websites? Yes, Wix is an ideal platform for personal websites. It offers thousands of fully customizable website templates designed for different industries and personal projects, making it easy to create a portfolio, blog, resume or creative showcase that reflects your style. Wix provides a strong foundation with reliable web hosting, SSL security, custom domains and automatic backups so your site is safe and professional. The AI website generator can even create a ready-to-go personal site based on your input, which you can easily customize. With tools for portfolio galleries, media integration and blogging, Wix helps you build a personal website that’s both expressive and built to last. Learn more about personal website examples and resume website examples . Best personal website builders FAQ What are the best practices for personalizing a website? The best way to personalize a website is to start with clear branding and a focused message. Use consistent colors, fonts and imagery that reflect your personality or professional identity. Customize layouts and content to highlight what makes you unique, such as your work, story or services. Adding personal touches like an about section, custom visuals and tailored calls to action helps visitors connect with you. Make sure your site is easy to navigate, mobile friendly and fast so the experience feels polished and intentional. What is the most simple and cost-effective way to build a personal website? The simplest and most cost-effective way to build a personal website is by using a website builder like Wix. With ready-made templates, drag-and-drop editing and a free plan, you can create and publish a professional site without coding or upfront costs. As your site grows, you can upgrade to a paid plan for a custom domain and advanced features, making it easy to scale at your own pace.

In general, a brand will create a website that caters to different users, with different goals—but a landing page is different. Landing pages are built to attract qualified leads to a single offer, weed out those who aren’t interested and turn the rest into potential leads or customers. A landing page can draw customers into your marketing funnel—where the long-term relationship with them begins. To do this, you need to know what elements to include and how these can facilitate your goals. Below we’ll look at the anatomy of a landing page, review what a landing page is , survey what elements to include and exemplify the optimal structure for making this marketing asset convert. What is a landing page? A landing page is a standalone page built with the purpose of generating leads or sales from a valuable offer. It’s sometimes referred to as a post-click page, lead capture page, splash page , static page or squeeze page. The landing page is usually just one piece in a much larger marketing campaign, which starts with an offer preview. Users may arrive to the landing page after they encounter a promotion via external marketing strategies like: Email marketing Social media post or ad Search engine result (advertised or organic) Pro tip: You can also use a link in bio tool in order to easily direct users to your landing page from your social media channels. They might also encounter it on your website itself—for example, through a pop-up, homepage banner or blog post. Regardless of where they first see the offer, all users land on the same page. You can build many types of landing pages to fit your offers. No matter what, you'll always entice users with a compelling offer, explain the benefits they’ll reap and remove any doubts before they reach the page's end. When they click the button, fill out the form or make a purchase, they will automatically enter into your marketing funnel . Ready to create a landing page that converts? Sign up and start today. What is the benefit in building a landing page? The benefits of landing pages include: Opportunity for reengagement: A landing page is not a one-time transaction. If it is the first interaction with your brand, it should make a positive impression on users and encourage them to subscribe and ultimately purchase more. Landing pages are built around user value—whether visitors receive an asset for free or they pay for it. Direct entry into your marketing funnel. You’ll use the email addresses (and other user information) you gather from this page to begin a meaningful and profitable relationship with these customers. The anatomy of a landing page To get users into your marketing funnel, you'll need to earn their trust. The anatomy of your landing page design is crucial for this reason: Which elements and content you include will impact how visitors take action. In terms of how to create a landing page , it requires a slightly different approach than making a regular website. If you want to keep user engagement high, reduce page abandonment and maximize conversions, you'll need to include certain elements in your landing page design . Here’s what you need to know about landing page anatomy and how to optimize each of the main building blocks: Stripped-down header design An enticing hero section Compelling, benefits-driven content Great-looking, supporting imagery A single CTA repeated throughout Add an intuitive form Supportive social proof Doubt-busting FAQs Minimalist footer Start with a landing page template or one of the best AI landing page builders to ensure your landing page has all the required elements. 01. Stripped-down header design A landing page should convince visitors to act. To do this, you must devote the entire to a single purpose and strip any distractions from it. This starts at the top with the header. Let’s use the coming soon landing page template below as an example. After users follow a promotional link to this page, they encounter a minimalist header. The transparent header contains space for two single elements: a logo and small hamburger menu—both of which can link to your homepage. By removing competing links and calls-to-action from the header, the user can immediately direct their attention to the content. This allows you to control where the user goes and what they focus on from the very moment they open the page. Coming Soon landing page template example 02. An enticing hero section The hero section must capture a user's attention and convince them to either take immediate action or keep reading. Some of the best landing page builders incorporate a strong hero section in their existing templates. As such, you need to include certain elements in the hero section. Let’s break down the product landing page template below: Product landing page template example Headline Sum up your unique value proposition, keeping it brief and to the point. You can use a combination of a sub-headline and headline or just a single headline to accomplish this. Design your headline for maximal impact. The typography should be larger than everything else in the section. Description Your supporting description should summarize the benefits of acting on the page. You want to keep this as short as possible too, since you have the rest of the landing page to explain the benefits and features. Imagery Choose imagery that will support your offer. For this promotional page, the image of the TrackMate product stands out. The gradient background behind it not only looks cool, but it provides a dramatic setting for the messaging. While photos and illustrations are commonly used in hero images, videos can have a great impact. A HubSpot report on video marketing, for instance, found that 39% of marketers reported that short-form videos generated ROI. Call-to-action The same call-to-action button should appear throughout the landing page, starting with the hero section. This example calls visitors to “Buy Now.” 03. Compelling, benefits-driven content Every landing page will have different amounts and types of content. For example, if you're a new brand and visitors are unfamiliar with your product, your landing page should include sections for social proof, FAQs or a feature list. Regardless of how much content you need, keep the following in mind as you create your page: Be clear and concise. Free your page of industry jargon or colloquialisms. In addition, the shorter you can make each statement—from the headline to the description—the better. Answer "What's in it for me?" Every word needs to convince the visitor that they’re in the right place and that the offer is right for them. To do this, your content needs to focus on the benefits. Guide the user. Your design should make the users’ journey down the page feel effortless. Typographical hierarchy, animated effects, white space and your website layout all contribute to the scrolling experience. 04. Great-looking, supporting imagery Ultimately, every image on the page should support the surrounding text or provide additional context about your story. If it doesn’t, then you don't need it on your landing page. When creating your own landing page, carefully consider how to best convey your offer through imagery. The fitness studio landing page below promotes services for those seeking workout classes and training sessions. Instead of using abstract imagery, for example, the landing page includes a photo of a fit woman in the midst of a workout—an encouraging, appropriate image for the offer. Fitness studio landing page template example 05. A single CTA repeated throughout Unlike a website where you might ask visitors to take multiple actions (e.g. subscribe to the blog, fill out a contact form or buy a product)—a landing page has just one call-to-action . Check out landing page examples from leading brands and you’ll see how this works. Brands design landing pages for conversion. By presenting users with a single action, you increase the likelihood that they will fill out your form, subscribe or buy something before they leave. The call-to-action button needs to appear more than once for maximum effect. For instance, in the event landing page template below, the “Buy Tickets” CTA appears numerous times throughout this design. Event landing page template example 06. Add an intuitive form When creating a lead generating form for your landing page, be sure to: Include only required form fields Clearly label each field Mark the required fields Make each field large enough to click into Add a short, descriptive header that explains the form's purpose Include a description elaborating on next steps or alternative options Display an error message in-line when a mistake has been made You don't need a lead generation or purchase form directly on your landing page—but this is an effective strategy. In the real estate landing page template below, the form is strategically placed for a visitor who’s ready to sell or buy a home but might be overwhelmed by the process. By placing a sign-up page right at top, you can quell some of those anxieties and help them take action. That said, not everyone who shows up on your landing page will be ready to convert. For those who fall into this category, they’ll want to keep scrolling to learn more. In this case, consider linking the form to a separate page or adding it to the bottom of your landing page. Real Estate landing page template example 07. Supportive social proof Social proof and word-of-mouth marketing is a powerful tool to support a product or brand. But for social proof to convince users to convert, it needs to come from real customers. Many landing pages will include relevant testimonials or reviews from recognizable influencers. Providing someone’s name after a quote and adding a photo of the customer using the product can add credibility to testimonials. You can also use user-generated content (UGC) as social proof. 08. Doubt-busting FAQs Provide a Frequently Asked Questions section to make your argument and remove any remaining doubts before any on-the-fence visitors reach the end of the page. In addition to putting users’ minds at ease, the FAQs can demonstrate brand empathy. By listening to your users’ concerns, you can proactively address them while they're making a decision. 09. Minimalist footer Just as with the header, the best landing pages include only essential information and links in the footer. Some comment elements to include are: Link to Privacy Policy page Link to Terms of Use page Brand logo Copyright statement Anything more than that on your landing page’s footer and you risk distracting your visitors with other calls-to-action. Remember, the goal of a landing page is to convert as many users as possible.

When it comes to capturing leads, the "one size fits all" landing page is long dead. Today, with the help of a landing page builder , any marketer and business owner can choose from varying types of landing pages to fit their campaign goals and sales funnel. There are many business cases where one type of landing page would be much more fitting than another. For example, you might be looking to get subscribers while others want to sell a product right away. By getting familiarized with the most commonly used types of landing pages, you will be equipped to make the best choices for your business needs. You'll also be able to make the best decisions when it comes to planning the design of your landing page . Ready to create a landing page? Get started with Wix today. What is a landing page and how does it work? First, what is a landing page? In simple terms, a landing page is a web page visitors reach after they've clicked a paid search engine result, banner ad, promotional email or link. The purpose of a landing page is to drive conversions which can be attained with clear CTA's such as "free trial," "contact us," and "subscribe." Compared to other web pages, the main benefit of a landing page is that it includes only relevant information about your offer. Because of this, they're much less averse to "leaks" than other web pages, as visitors are presented with a targeted CTA and don't have the option to navigate to different sections. Learn more: Website vs landing page Depending on your goals, you can build different landing pages. This will allow you to optimize conversion depending on the intent of each traffic source. Pro tip: Check out some of the best best landing page builders to help you get started. Most common types of landing pages Lead capture landing page Click-through landing page Splash page Squeeze landing page Thank you landing page Long-form sales page Unsubscribe landing page Coming soon landing page Product page Event landing page 01. Lead capture landing page Lead capture pages are one of the most common types of landing pages. On them, a marketing message is shown about your promotion and an email address is required to receive the offer. Ebooks, white papers, guides and webinars are popular assets used on lead capture landing pages. Pay-per-click (PPC) ads often use lead capture landing pages as their destination point, as they have no exit path other than submitting information - leading to higher conversion rates and better ROI. As you customize your lead capture landing page template , remember to include strong headlines that explain your offering's benefits. Try to be visual, add CTAs and ask for the exact user information you need (name, email, company name, job title, etc.) to qualify the lead. Alternatively, check out some of the best AI landing page builders to get started even faster. Company use: Capture leads and build lists for email marketing, newsletters, prospecting and inbound sales. You can also consider using squeeze pages for a similar purpose. 02. Click-through landing page A click-through landing page provides detailed information about an offer to persuade the visitor to "click-through" to a transaction or conversion page. These types of landing pages usually act as a bridge between an ad and the online store you built using an online store maker . They allow users to explore a service or features in detail without immediately prompting them to make a purchase. Instead, businesses offer free trials, coupons or add value that will make a visitor continue in their buyer's journey by clicking-through to the next stage. You can customize any of these landing page templates with your message and click-through button. Company use: Elaborate on an offer and get a user to click-through to a purchase page. 03. Splash page A splash page is there to grab a site visitor's attention as it appears on your screen before arriving at the expected end destination. After all, "to make a splash" means to attract a great deal of attention. Unlike most other types of landing pages, splash pages are not focused on conversion but rather to fulfill a specific goal. They’re commonly used as an intermediary page to make an announcement, such as to inform about a conference, event or promotion. Other times, a splash landing page is used to ask a visitor's age or language preference and then proceeds to let the visitor enter the site. These pages have little copy, use a background image, and often don’t ask for too much information. Company use: Set a language preference, enter an age, or make announcements before the visitor enters your site. 04. Squeeze landing page Sometimes it’s good to be straight to the point and “squeeze” the information you need right out of a visitor. Wait, isn’t that a lead capture landing page? Not exactly. Squeeze pages are typically shorter and smaller and don’t use images or a lot of text. While both types of landing pages have no exit and clear CTAs, squeeze pages are less about educating about an offer and are more about driving transactions. Also known as an “opt-in page,” they usually offer ebooks and other downloadables. Other common uses of the squeeze landing page format include appointment booking for services such as consultations or open house inspections. Furthermore, this page style is especially popular among those who are just learning how to create a landing page , as they allow for great results with minimal time investment. Company use: Collect users’ email addresses on a brief and short page in exchange for a free offer. 05. Thank you landing page We all know that saying "thank you" shows good manners, but when it comes to a thank you landing page, these two simple words can also benefit your lead nurturing efforts. Evidently, this is an interested customer, so don't waste an opportunity to get more engagement from this lead. Once a customer fills a form or makes a purchase, thank them and then suggest additional offers, products and services to your visitor. Other business ideas for using thank you landing pages include: Showing social proof Offering discount code Linking to your blog Asking the user to follow you on social media Company use: Nurture customers or leads with additional offers and strategic content. 6. The long-form sales page Have you ever watched an infomercial on TV and thought, “I would never buy such a product,” but the longer you listened and the more information you got, you suddenly started to consider making the purchase? Well, one could say long-form sales pages are the online version of an infomercial. This type of landing page is used in the lowest part of the funnel as you typically ask for payment instead of just an email. Your goal is to pitch your product with convincing testimonials, quotes, videos and CTAs to persuade the visitor to buy. It might require adding a discount code to your long-form sales landing page template to help them make the final commitment, but urgency and good copywriting can also do the trick. Just make sure to add as much important information as possible. Company use: Close the sale with convincing long-form content that will lead customers to check-out and pay. 07. Unsubscribe landing page An unsubscribe landing page is a lot like a break-up. And when you really love and cherish someone, you don’t let them go so easily. Similarly, in business, you don’t let a valuable subscriber leave without giving it one more chance for it to work. There is room to be witty on this type of landing page and provide them with a compelling reason to stay. If users are trying to unsubscribe from your email marketing campaigns , try to keep them by allowing them to customize their email preferences to stay up to date with your brand in a lower capacity or frequency. For unsubscribe landing pages aimed at users who are canceling a paid subscription, you can showcase your products or services one last time or find an incentive such as a discount to get them to engage with your business again. If they insist on cutting the tie, you can ask them to follow you on social media as a parting gesture. Company use: A last chance to keep a user interested in your business by adjusting your cadence or giving them an incentive to stay subscribed. 08. Coming soon page It's never too early to hype up your upcoming product or business launch, and a coming soon landing page is the perfect place to do so. Using a coming soon website template , you can give a sneak peek of the exciting things you're working on without providing a full reveal. Consider adding a launch date or countdown so that people know when to come back to experience your offering. Most importantly, add a "notify me" email form fill so that you can send them a message with a link back to the landing page once you've hit launch. Furthermore, having a relevant email list before your page is live will set you up for success for future marketing campaigns. If you’re not launching a new line but rather revamping your site, you can use a website under construction template instead. Company use: Tease an offer and collect warm leads for an upcoming launch or website update. 09. Product page Most website homepages allow visitors to navigate and explore several products and offerings. But what if you want a user to see a specific product when they land on your domain? For that, you have product landing pages. Common in retail and tech, this type of landing page will give a complete breakdown of what the product is, how it works, its features and the problems it solves. To help you decide which products to create product landing pages for, review your website analytics to see which of your products is researched the most and gets the majority of visits. As for the landing page design , we recommend adding many images and rich media to your product landing page template . You know what they say, a photo is worth a thousand words. Company use: Showcase a strategic product. 10. Event landing page In this day and age, we're always stretched for time and have a million places to be. Therefore when you're hosting an event, conference or meet-up, people want to know why it's beneficial for them to invest their time and attend. To do so, create an event landing page that includes all relevant details and information, as well as a registration form. You can do this with the help of online scheduling software . When using the event landing page template , consider adding a countdown to the event date and including videos or photos from past events you’ve hosted. By doing so, you can give people a taste of the event or even create a sense of FOMO (fear of missing out) if they don't sign-up. Additionally, in order to increase your submission rate, ask only for the most important registration information. Company use: Provide event information, drive more event registration and attendees. How to choose the best type of landing page and which is most effective To choose the right type of landing page for your business, you should consider a few factors. First, which goals do you want to achieve? Is it more newsletter subscribers, sales or event sign-ups? Then, ask yourself - who is your audience, and where are they in the buyer's journey? To find this out, think about what you want them to do after they fill a lead form. Many marketers and business owners use Wix Analytics to understand which previous page or channel the visitor came from. By paying attention to the visitor's source, you can better determine their motivation and intent on your destination page. Meaning, a passive click from an email newsletter vs. an active product Google search can indicate a different motive and hence needs another type of landing page. Furthermore, it's best practice to research your competitor's landing pages, run A/B tests and utilize a heatmap when making landing page decisions. Using the A/B testing method in conjunction with a heatmap, you can get data on your visitors' behavior on the site, make design changes and increase your overall conversion rate. If you'd like a little more help before getting started, take a look at our landing page examples and review these landing page best practices . You can also delve deeper into dynamic landing pages and when to use them. Then start counting your many leads.

One of the most effective ways to boost leads and sales is by creating a landing page, a single web page that is used to promote an offering and generate conversions. You may have come across these types of pages before but landing page design is a whole other ball game. With tools like Wix, you can even create a website for free  and add conversion-ready landing pages in minutes. In this article, we’ll provide you with guidance and inspiration for designing landing pages—starting with this landing page builder that you can use to create one of your own. You’ll also find a list of landing page design examples and tips to guide you through the creation process. Armed with these tools, you’ll be able to choose the right type of landing page for your purpose and then build an attractive, high-converting landing page within minutes. Learn more: Website vs landing page and which to choose Ready to design a landing page of your own? Get started with Wix today. Landing page design examples Take a look at these landing page examples for inspiration and to learn how to make your page stand out. If there’s an idea below that you love, clicking on the link will take you directly to a free landing page template that you can customize yourself. Signup landing page design Product landing page design Webinar landing page design App landing page design Conference landing page design Startup landing page design Online store landing page design Under construction landing page design Marketing conference landing page 01. Signup landing page design A landing page that doubles as a signup form is a highly effective design when it comes to capturing leads. The form requests the visitor’s full name as well as their email address, while customer testimonials further down the page persuade them to take action. If you’re looking to grow your client base online, this particular format is a valuable source of landing page inspiration. Signup landing page template 02. Product landing page design This landing page uses vivid colors for a playfully crisp, clean feel. Large-scale images of the product are showcased front and center, as well as the company’s slogan and a CTA that encourages visitors to buy the product. Towards the bottom of the page, a list of benefits serves to persuade people on the fence about purchasing. Product landing page template 03. Webinar landing page design While people often associate landing pages with product promotion, they can also be used to promote a webinar or virtual event. This simple but powerful landing page design example begins with a straightforward header that explains exactly what the webinar is about. Because of the uncluttered design, the CTA - Reserve my spot - is prominent and clickable. More detailed information about the webinar, including the speaker bio and audience testimonials, is placed lower down on the page. Webinar landing page template 04. App landing page design Another type of landing page centers around promoting your business’s mobile app. This particular design is both friendly and professional. It introduces the new app with a catchy headline, links directly to Google Play and the Apple App Store, and includes a screenshot that displays the app to potential users. Scrolling further down the landing page, visitors are given an introductory explanation of the app’s features and benefits. App landing page template 05. Conference landing page design If you’re holding a conference, using a landing page is an effective way to promote it. This landing page design condenses all the important information about such an event on a single page. The top fold displays the location, date and a button to buy tickets, while a quick scroll downwards reveals details about the speakers, agenda and venue. Conference landing page template You can also browse conference website examples for inspiration. 06. Startup landing page design This attractive, modern landing page design works well for any company, but it’s especially on-brand for startups. While minimal text is an important feature of most landing pages, this format allows you to dive a little deeper into your product by providing places to include specific information. The How It Works section, for instance, is the perfect place to share product details that would attract investors and future clients. Startup landing page template 07. Online store landing page design If you’re in the process of launching an online store, use a landing page to attract customers leading up to the official opening of your shop. One strategy to get potential buyers excited about your brand is to display top items on the landing page itself, as you’ll see in the design below. This is far more effective than a text-based coming soon page , since it gives people a sneak peek of your store and entices them to sign up for updates. Online store landing page template 08. Under construction landing page design Website under construction pages are a specific type of landing page that explain to users that your site is still in the works. This is a fairly straightforward under construction landing page with a playful but minimalistic progress bar design. There are two important elements that make this page stand out: the social media buttons and the Notify Me! CTA. These encourage the visitor to further engage with your brand, rather than simply navigating away from your page in search of another. And if a particular user is excited about your upcoming site, they’ll have the option to spread the word on social media and share it with friends. Under construction landing page template 09. Marketing conference landing page Marketing conferences aim to be fresh and innovative events, a vibe that’s captured perfectly in this design template. The right panel contains contrasting lines that move rhythmically, and the use of red highlight when your mouse hovers over each speaker adds to this contemporary feel. The top header contains a large, bold font with only a few vital menu options, helping visitors comprehend the content more easily. Marketing conference landing page template How to design a landing page Ready to start designing a landing page? These design tips will help you create a landing page that not only looks good but will also generate leads and sales: 01. Keep text to a minimum Designing a landing page requires a delicate balance when it comes to the amount of text you include. On the one hand, you want to provide details about your product that will convince visitors to buy. On the other hand, you don’t want to deter visitors by overwhelming them with information. As a general rule, your landing page copy should be concise. Isolate the most essential information about your product and condense it down as much as possible. Show, don’t tell; let the images do most of the talking, supplemented by supporting text and compelling headlines. Since you will be using a minimal amount of text, the phrases you do choose need to be meaningful and engaging. 02. Opt for a simple UI That brings us to our next point: visually, you’ll want the layout to be clean. When it comes to landing page design, simplicity equals clarity. To make your landing page easy for visitors to skim and digest, avoid clutter. Leave plenty of white space, and break up large chunks of text. If you’re adding a signup form to your landing page, don’t add too many fields. Instead, keep it quick and to the point by including space for only the most important details: the visitor's name, email address, and perhaps their job title. You can get a head start with your layout by trying one of the best landing page builders , which should include conversion-optimized templates. Once you have the basic framework, you can tailor the design to your needs. 03. Write a strong CTA The ultimate goal of creating a landing page? Conversion. And if there’s one crucial element for conversion, it’s your call-to-action, or CTA . Having a CTA is an important landing page best practice , as this is the button that tells visitors to take the next step. Depending on your goals, your CTA could ask visitors to fill out an online form ( Sign Up) , download an ebook ( Download Now ), or make a purchase ( Buy Now ). Whichever call to action you choose, it should direct your visitors toward fulfilling the main objective of your landing page. CTAs, as a core landing page metric , should be simple - typically, they’re just 2 words - but they need to clearly communicate value. Visually, they should be bold and eye-catching. Create a CTA button in a contrasting color and place it in a highly visible location, such as directly below the main header of your landing page. You may also want to include your CTA more than once throughout your landing page, giving visitors multiple opportunities to take advantage of the offer. 04. Avoid long scrolls Let’s face it: No one wants to spend a great deal of time on a landing page, however beautiful it may be. Everything your visitors need to learn about your product should be on the first fold of your landing page (that is, the part of the page that’s visible without scrolling down). An explanatory and enticing heading - and, most importantly, a powerful CTA - must be included near the top of the page. This ensures that visitors will be able to convert without needing to scroll. Another note about scrolling: there are cases in which it’s desirable. If your offer is particularly complex and requires more detailed explanation, you can benefit from a long-form landing page design. Just keep in mind to include the most crucial elements for conversion at the top of the page. You may also consider using lightboxes to display additional information without adding too many page sections, or parallax scrolling to make the experience engaging and pleasant for users. 05. Stick to brand colors The best landing pages include a pop of color. In fact, a recent study shows that using color on marketing materials boosts brand recognition and sales by up to 80%. Think about it: whether it’s a red wildflower in a field or a rainbow against a blue sky, color has a natural power to attract. Before you go wild with the colors, though, remember that they’ll still need to match the look and feel of your brand. This ensures that your branding is consistent across all platforms and helps visitors instantly associate your landing pages with your business. Try using brand colors that contrast from the other elements of your site to create a landing page that stands out. 06. Choose engaging visuals Your visuals, like your choice of color, must attract and engage your visitors. Even if your offering is highly technical, such as software, you’ll need to find a way to represent it visually. This is not only important for catching your visitors’ eyes, but also for breaking up the text and making your landing page more digestible. Furthermore, any visual elements you select should be consistent with your brand. If you’re using photographs, make sure they’re staged in the same way as other photos on your site. Any illustrations or graphic art should likewise reflect your brand image. If you choose to add a video, the style and tone should be consistent with the overall feel of your brand. 07. Use F or Z patterns Research has shown that people’s eyes tend to move around websites in an F or Z-shaped pattern . To maximize the effectiveness of your landing page design, try to take these patterns into account. You can do this by placing your most essential landing page elements - the header, main image and CTA button - in an F or Z configuration. For instance, placing the image on the left, the header on the top right, and the CTA below the header follows an F pattern, prompting the reader’s eyes to settle on the CTA. 08. Keep visitors focused on the page Since the only link you really want your visitors to click on is your CTA, a landing page is not the place to include links to other pages of your site. If a link doesn’t directly take people to a place they’ll convert, it doesn’t belong there. With that in mind, avoid including your website’s navigation bar on the landing page itself - that will make it too easy for visitors to navigate away from the CTA. Similarly, don’t include backlinks within your landing page copy. 09. Enable social sharing As we’ve seen in the landing page designs above, another effective strategy is to make it shareable on social media. This lets people who view your landing page spread the word to their followers. While this tactic doesn’t directly drive conversions, it can increase the number of clicks on the page. And the more visitors you bring in, the more likely you are to increase your number of conversions. To encourage people to share, add a few different social buttons to the first fold of the landing page. The most popular options are Facebook, Instagram, Twitter, LinkedIn and Pinterest. 10. A/B test your design Finally, while there are several best practices for optimizing your landing pages, consumer psychology can be surprising. If you’re conflicted about a particular landing page design, the best thing you can do is to run an experiment that tests out different versions of your pages. Display slightly altered versions to different people - for instance, try playing around with the colors and the position of the CTA - and check to see which ones convert best. According to this conversion benchmark report , the average landing page conversion rate is 9.7%, so you’ll want to aim for that or higher. That way, your final decision will be based not only on aesthetics, but also on real, hard data. Also, explore some of today's best AI landing page builders to create your landing page with AI. Landing page design examples FAQ What is web design for landing pages? Web design for landing pages focuses on creating a visually appealing, user-friendly page that drives specific actions, such as signing up or making a purchase. It involves clear, concise content, strong call-to-action buttons, engaging visuals and optimized loading speeds. Effective landing pages are designed to convert visitors into leads or customers by minimizing distractions and guiding users toward a single objective - so the design must achieve this. What does the best landing page design look like? The best landing page design is clean and uncluttered, featuring a strong headline that clearly communicates the value proposition. It includes engaging visuals, concise and persuasive copy, a prominent call-to-action (CTA) button and social proof elements like testimonials. It should also be well-optimized for mobile for a smooth user experience. How much does website landing page design cost? Designing and building a landing page with Wix is free. If you use a designer, website landing page design costs vary widely, typically ranging from $100 to $3,000. Prices depend on factors such as the complexity of the design, customization needs and the expertise of the designer. Basic templates are cheaper, while bespoke designs by professional agencies are more expensive. Where to find landing page design inspiration? Browse design showcase sites like Dribbble and Behance or the FWD Blog Explore award-winning websites on Awwwards or Wix Explore Check out competitors' landing pages Search Pinterest for "landing page design" Review SaaS product pages Analyze successful e-commerce sites Study industry-specific examples relevant to your niche How to choose the best landing page builder? To choose the best landing page builder consider the following features: User-friendly drag-and-drop interface , like with Wix Extensive template library for various industries Customizable designs to match your brand Mobile-friendly layouts Built-in SEO tools for better visibility Integration with a robust ecosystem of apps Advanced built-in analytics to track performance Secure hosting and SSL certificate included Excellent customer support What not do do with your landing page design? Cluttering with too much information, don't distract from the main goal of your landing page, the CTA Using unclear or weak call-to-actions, you have people there wanting to act, don't blow it Slow loading times on your page that frustrate the user experience Inconsistent branding Ignoring mobile users, your landing page should work well on all devices Using stock photos excessively Neglecting A/B testing Forgetting to include trust signals, including testimonials or reviews Overpromising in headlines, just don't go there

With a customizable, professional landing page builder , you can create a coming soon landing page that shares details about your brand’s upcoming products or services before they hit the market. Let’s dive into how and why a coming soon landing page can help you market your new releases and generate excitement around your brand. Developing a new product or service requires more than simply perfecting your product and deciding to create a website to sell it. When it comes to sales, a strategic marketing strategy is equally important. The time before your big launch is crucial for advertising and developing your brand identity. Pre-launch campaign featuring a coming soon landing page can help you achieve both. Pro tip: Once you create your landing page, you can distribute it to your user base along with all of your online assets via a link in bio tool such as Hopp by Wix. In this article, we’ll go over: What is a coming soon landing page? Why do you need a coming soon page? What should be included in a coming soon landing page? 10 examples of coming soon landing pages How to create a coming soon landing page on Wix Coming soon landing page templates Ready to create a coming soon landing page? Get started with Wix today. What is a coming soon landing page? Before diving into specifics, let’s discuss what a landing page is . A landing page is a website or web page dedicated to getting visitors to follow through on a call-to-action (CTA) . When companies advertise online, they often use landing pages to convert new leads. Landing pages commonly aim for visitors to sign up for an email list or free trial, or make a purchase. A coming soon landing page (also referred to as a product launch page) specifically allows businesses to market their products or services before they launch. These types of landing pages play an important role in pre-launch campaigns, as they are temporary online spaces entirely dedicated to building buzz around new products. Why do you need a coming soon page? Coming soon landing pages allow visitors to get more information about your product, stay updated on its launch, subscribe to your mailing list and contact your company. The reasons to create a landing page before a new product release include: Builds excitement and generates anticipation Coming soon landing pages generate enthusiasm about your upcoming product launch—the same way movie trailers do for soon-to-be-released films. They can help build a customer base who eagerly anticipate your product's release and look forward to buying it. Markets your brand image You also use the time before your product launches to build brand identity and recognition. Coming soon landing pages allow potential customers to familiarize themselves with your company, product and brand values—increasing the chance that they'll purchase from you in the future. Create an email list A subscription form on your coming soon landing page can help you build an email marketing list to communicate updates to interested customers. Beyond your launch, you can use the list to further engage customers and send them special offers. Gain social media followers Active engagement with targeted audiences on social media can help you get eyes on your brand. In fact, brands with a social media presence make an average of 32% more sales than those without. By adding links to your social accounts, you can gain more followers with your coming soon landing page. What should be included in a coming soon landing page Imagine you're hosting the party of the century. You must build up anticipation and get your guests excited before the big day. On the party invite, you would probably share basic logistics, such as the party’s date, location and theme. But to keep people on their toes, you wouldn’t give away all the details or party surprises. The invite would be short and sweet, yet captivating and alluring. Think of your product launch as the party and your coming soon landing page as the invitation. To build intrigue and excitement, keep your landing page design concise with just enough information to capture interest. Include the following components in your coming soon landing page to ensure your launch is a can't-miss event: 01. An attention-grabbing headline A headline is a title or phrase that captures the attention of visitors: It should be short, catchy and contain just enough content. In addition to using enticing language, apply a large, easy-to-read font to inform and engage visitors. Here are a few headline examples that you can make your own: Coming Soon: [Product Name]: The Best Solution for [X] That Will Change the Way You [Task] Introducing the [Product Name]: The [Benefit] Solution You've Been Waiting For Get Ready for [X]: We Can Hardly Wait Tip: Writer’s block got you down? Use our title generator to come up with a catchy headline for your coming soon landing page. 02. Strong CTA This is a landing page best practice . Since you haven't launched your product yet, getting the word out is more important than making sales. Therefore, instead of CTAs that result in purchases, your coming soon landing page CTAs should encourage visitors to subscribe to your email list, follow your brand on social media or sign up for a free trial. You can also offer pre-orders for your product, but just know that many customers may want to wait until the release to purchase. Some of the best landing page builders include strategic CTA placements in their existing templates. 03. Countdown timer A countdown timer is a design element that builds excitement and creates a sense of urgency around your upcoming launch. This can be especially effective if your promotion is time-sensitive or you have a limited supply of the product. If you feel a countdown timer doesn't fit your branding, clearly highlight the launch date on the landing page so visitors know when your product or service will go on sale. 04. Contact information The better you communicate with potential customers, the more likely they’ll return to your brand. Include your company address (or at least the city), email address and phone number (if applicable) on your coming soon landing page so visitors can easily reach out with questions. 05. Social media links According to Statista, people spend one third of their time online on social media. Once you’ve built social media accounts for your brand, include links to each platform on your coming soon landing page to help strengthen your presence. 06. Email subscription form Collect visitor email addresses and start building your mailing list with this crucial element. Ask for the minimum amount of necessary information, such as name and email address, to make filling out the form quick and easy. 07. Strong visual design Coming soon landing pages need not be visually complex. In fact, minimizing distractions improves landing page conversion rates by 10% . Use simple words, short phrases and high-quality imagery to grab attention and communicate your point without distraction. Like all your marketing assets, your landing page must align with your branding. Don’t forget to optimize your coming soon landing page for mobile, too — check out these mobile landing page examples to get started. If you're not sure where to start, test drive a few of the best AI landing page builders . 10 examples of coming soon landing pages These landing page website examples highlight some of the most strategic and well-designed coming soon landing pages today. Though some brands unpublished their pages after the product was released, you can still learn plenty from them. 01. Lemme by Kourtney Kardashian Lemme’s coming soon landing page was straightforward and simple. Kourtney Kardashian’s vitamin gummy brand used a large headline and email subscription form to generate buzz and curiosity around her upcoming product launch. Subtle graphics and bright colors grabbed visitors’ attention without giving too much away. 02. Disney+ Disney+ used its pre-launch landing page to offer pre-orders. The bright blue "Sign Up Now" CTA boldly contrasted with the black background. Designers chose five major movie categories to highlight on the top fold, which included Star Wars, Marvel, and Pixar. Imagery of well-loved shows encouraged nostalgic visitors to pre-order the streaming service, and a large countdown clock built anticipation to the November 2019 launch date. 03. Jennifer Lopez Jennifer Lopez introduces her 9th album, This is Me…Now , with an incredibly alluring coming soon landing page. It contains very little text, instead featuring a large video that showcases a young Lopez as she transforms into her present day self. In the clip, Lopez provides a voiceover of, “This was me then,” followed by “And this is me now.” The Musical Experience, 2023 appears across the screen, building excitement around Lopez’s newest album. 04. rhode skin On Hailey Bieber’s skincare pre-launch page, designers used the brand’s futuristic header font. The headline "coming soon" was written in large, lower case letters. Soft grays and pinks aligned with rhode skin’s branding, and an email subscriber form and social links invited visitors to get in touch. And while the page didn’t explicitly state the product description, the large image of Hailey Bieber built intrigue and curiosity. 05. Harry’s This coming soon landing page for Harry’s razors was clean and concise. It used conversational language to convey the brand’s laid back, down-to-earth tone. Along with the neutral colors and simple, sans serif typeface, a large image of a razor took center stage, conveying the product theme: shaving. 06. Oppenheimer This coming soon landing page truly builds up the excitement for Oppenheimer 's July 21, 2023 release date. Visitors immediately see the movie's main character standing against a background of dramatic orange clouds and a to-the-second countdown clock. Buttons to view the trailer and movie announcement sit in the center—the colors, shapes and countdown imply a suspenseful, mysterious movie. 07. Ohko The simplistic design of this page fits the bill of an upcoming NFT website. Uncentered text written in pixelated computer font and video game graphics against an all black background create an old-school vibe. 08. Bossa Restaurant Bossa is the newest London restaurant from Brazilian chef Alberto Landgraf, and is scheduled to open mid-February 2023. This simple page places the restaurant name in a large, trendy font atop a burnt orange background. The e-mail list subscription CTA is clear and direct, sitting right above the restaurant address. 09. Brane Audio Brane Audio's coming soon landing page features its upcoming product: the Brane X wireless smart speaker. Parallax scrolling applied to the background of these sleek product images makes the interface move and transform as you make your way down the page. The polished, modern design along with the futuristic and techy-vibe relays sophistication and innovation. 10. Gorillaz Cracker Island Even beloved bands see value in creating a coming soon landing page to announce a new album release. Here, the bright pink colors, band logo design and Gorillaz-esque animation perfectly matches the band’s infamous brand image. A scrolling slideshow of buttons offer visitors pre-order options to kickstart sales. Visitors can also go straight to the band’s site or browse their official store if they'd rather wait for release day. How to create a coming soon landing page on Wix To build a coming soon page, first learn how to create a landing page on Wix. You can use two methods: either using a blank website and creating one from scratch, or choosing a landing page template . Here's how to do it: Create a Wix account and go into the Editor. Click Pages on the left side of the Editor. Click + Add Page at the bottom of the panel. Click + Blank Page to create a landing page from scratch or Add Page to choose a template. Type the page name. For example, this could be "coming soon" or your business name. Click Done. Click the Show More icon on the page in the list. Click Settings. Click the Layouts tab. Select No Header & Footer. (Optional) Make the landing page your site's homepage: a. Click the Page Info tab. b. Click Set next to Make this your homepage? 4 tips for creating a coming soon landing page Keep it simple Your landing page should stick to the point and be easy to read. Don’t overwhelm visitors with too much content. Make your brand name stand out in an easy-to-read font and keep graphics and text to a minimum. Engage visitors Consider including a unique element to piques visitor interest, like Jennifer Lopez did for her upcoming album landing page. Designers maintained a clean and concise design featuring a video of Lopez transforming from her younger to older self. This visually appealing addition keeps visitors on the page for longer and ignites curiosity about how the new music will compare to her classics. Include a clear CTA Your landing page markets your upcoming product and prepares customers for the launch. When visitors subscribe to your email list, they become more invested in your product and are 40 times more likely to purchase . If not launching an email campaign, at least include a clear CTA so visitors will know what to do to stay informed. Use a large header 8 out of 10 people will read your landing page header, so ensure it stands out. A large header helps grab people’s attention and hold it for as long as possible—an incredibly difficult feat on the internet. Coming soon landing page templates We've hand-picked five coming soon landing page templates from Wix to kickstart marketing your next product. Once you choose a template you like, you can customize it with your own brand colors, images, logo and more. Celebratory coming soon landing page Bright colors, spinning shapes, clean, bold typeface and parallax scrolling make this an effective coming soon landing page. The graphic, confetti-style shapes add pizazz and excitement and make the page look like a party invite, building festive anticipation. Business coming soon landing page A black and white cityscape behind an office window conveys modern professionalism. This landing page template would fit new service businesses, such as accounting or law firms. The serif header font fit the accomplished branding style, too. The contrasting beige CTA button takes visitors to the email subscriber form so they can stay in-the-know with launch updates. Classic coming soon landing page This completely customizable template features simplicity at its finest. A white background and minimal text are easily optimized to your specifications. Add a countdown timer or on-brand imagery to excite your audience. Slideshow coming soon landing page Bold and direct, this template showcases a slideshow as the background with a large header overlaid on top. The bottom fold offers space for contact information and an About Us section where you can share details of your upcoming launch. Product coming soon landing page Modern design and an ombré background make this template perfect for an innovative product launch—think: tech gadgets, contemporary house decor or skincare products. A bold, black “Subscribe" button sits underneath the central image so brands can collect email addresses. Social links lie vertically on the right side of the page, waiting for users to engage with them.

When you're establishing your business online, understanding the difference between a landing page and a website is crucial. Both play pivotal roles but they serve distinct purposes that can significantly impact your online success. In this article, you'll discover the nuances that set landing page examples and websites apart, why each is important and how they contribute to your overall online marketing strategy. You might be wondering why it's necessary to differentiate between the two or how each affects your visibility on search engines. Perhaps you're curious about their roles in conversion optimization or what makes engaging landing page copy stand out. These are some of the key questions we'll explore to give you a clearer picture of how to leverage both landing pages and websites for your business. Understanding these differences is not just about semantics—it's about making informed decisions that can enhance your search engine optimization (SEO) efforts and optimize conversions. Create a website with a website builder  like Wix and you'll get access to hundreds of free website templates , reliable web hosting  and advanced security features . What is a website? A website is a collection of interconnected web pages under a single domain name , typically produced by an individual, group or organization. Think of it as a virtual headquarters where visitors can learn about your company, explore your products or services and engage with content that reflects your brand's ethos. Learn more about what is a website ? The broader purpose of understanding how to create a website for a business can't be overstated. It's the central hub for your marketing efforts, offering potential customers everything they need to know about your business in one place. A well-designed website builds credibility and authority in your industry, serving as a platform for establishing trust with your audience. Key features of a website When it comes to creating a website you'll need to consider its: Navigation : The structure of your website should allow visitors to easily find what they're looking for. Intuitive navigation is key to keeping users engaged and reducing bounce rates. Content : Quality content is the backbone of any good website. It informs visitors, helps with SEO and enhances the user experience. Design : The visual aspect of your website should align with your brand identity and be aesthetically pleasing to attract and retain visitors. What is a landing page? A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, ads from Google, Bing, social media platforms or similar places on the web. Unlike general websites, landing pages have one primary focus or goal, known as a call to action (CTA). This focus makes landing pages the perfect tool for driving specific business or marketing outcomes, such as newsletter subscriptions, event registrations or product sales. They're designed to prompt one desired action from visitors, eliminating distractions and guiding users towards your conversion goal. Essential elements of a landing page It’s important to understand how to create a landing page  that effectively engages visitors. When planning and building it, you should include the following elements: A clear aim : Every landing page should have a single purpose and CTA to direct the user's next step. Engaging copy : The text on your landing page should captivate visitors and encourage them to take action. A simple design : A clean and uncluttered landing page design helps keep the visitor focused on the CTA. Quality visuals : Use images or videos that resonate with your target audience and complement your message. Trust signals : Include testimonials or trust badges to reassure visitors of your credibility. The main differences between a website and a landing page It's important to understand the distinctions between a website and landing page so as to be able to understand which is the right tool for your online marketing strategies . While both are integral to your digital strategy, they serve different purposes and are structured in unique ways to meet those ends. The main differences between these two online assets can be broken down like this: Objective : A website acts as an all-encompassing digital platform for your business, while a landing page is focused on a single goal or campaign. Navigation : Websites offer comprehensive navigation options to explore various content, whereas landing pages limit options to guide visitors toward a specific action. Design : The design of a website reflects the brand's overall image and includes multiple elements, whereas landing pages have a more streamlined design focused on conversion. The context in which user actions take place also varies significantly. On websites, users might browse, learn, and interact with various elements. On landing pages, user actions are more straightforward and goal-oriented—typically to sign up, download or purchase. Conversion goals and SEO implications The primary aim of a landing page is conversion optimization. It's designed to turn visitors into leads or customers efficiently. Websites, while they also aim for conversions, serve broader goals including providing information, fostering community engagement or showcasing expertise. When it comes to SEO, websites have more opportunities to rank for various keywords due to their rich content and numerous pages. Landing pages can be optimized for specific keywords related to the campaign but may not have the same SEO weight as full websites due to their singular focus. So, is a landing page better than a website for SEO? Not necessarily. They each play different roles in your SEO strategy. A well-optimized website can attract organic traffic through multiple entry points while a targeted landing page can boost conversions for specific campaigns. Understanding these differences will help you decide when it's best to use each one in your marketing efforts. Get started with Wix's landing page builder . Do you need a website if you have a landing page? This is a common question among business owners who are evaluating their online marketing strategy. The answer depends on your long-term goals and the nature of your business. While landing pages can be incredibly effective for specific campaigns, they're not a substitute for the comprehensive presence that a website offers. A website is like your online business card , online portfolio and storefront all rolled into one. It's where people go to learn about your company, read content, browse products and get in touch. A landing page, on the other hand, is like a targeted flyer that directs people to one particular action. Learn more: Small business website statistics Here's why both are important: Credibility : A website establishes your business as credible and trustworthy. Content : Websites allow you to provide in-depth information, which can be crucial for B2B businesses or those with complex products or services. SEO : A website gives you the platform to optimize for search engines across a range of keywords and topics. Longevity : Websites can evolve with your business over time, while landing pages might be temporary or seasonal. When to use a landing page vs a website Deciding whether to use a landing page or a website depends on your specific business objectives and the nature of the campaign you're running. Here are scenarios that can help you determine which is more appropriate for your goals: Product launches : Use a landing page when launching a new product to focus customers' attention solely on that item. Marketing campaigns : For targeted marketing campaigns, such as a limited-time offer, some types of landing pages are ideal for driving conversions. Business information : If you're providing comprehensive information about your business, services, or products, a website is necessary. Lead generation : Landing pages are excellent for lead generation efforts, such as downloading an eBook or signing up for a webinar. Brand awareness : To build brand awareness and provide value through blog posts, news updates, or educational content, utilize a website. Get started with these landing page templates . When to use a landing page vs a homepage A homepage is the central hub of your website designed to guide visitors to sections like services, about pages and contact forms. It gives an overview of your business and works for both new visitors and returning customers. A great homepage combines branding, navigation and content to grab attention and encourage users to explore more. It provides clear paths to key information while meeting different user needs. A landing page, on the other hand, focuses on a single goal—like capturing leads, promoting a sale or driving sign-ups. It eliminates distractions such as navigation menus and multiple links, keeping the focus on conversion. Every element is designed to direct visitors toward one action, making landing pages especially effective for paid ad campaigns where a clear, relevant message is key to engagement. User intent helps decide if a homepage or landing page fits your goal. A homepage welcomes a broad audience and guides visitors to different areas. A landing page is more specific—perfect for matching visitor expectations and driving immediate action. Used right, both can be powerful website tools. Landing page or a full website: Practical tips for different industries   Deciding on a landing page or a full website comes down to your business type, goals and how you plan to connect with your audience. Here’s how to figure out what works best for your industry: Ecommerce and retail    For eCommerce businesses, a full website is usually the way to go. You’ll need pages for product categories, a shopping cart and checkout. But when you’re running a promotion or launching a new product, a landing page focused on that offer can be a great way to boost conversions. Landing pages should create urgency and include a clear call-to-action (CTA) for that specific offer, while your website covers everything else. Service-based businesses   Service-based businesses (e.g. salons, cleaning services, consulting) can get a lot out of a landing page if you're focused on one action, like booking a consultation, signing up for a workshop or promoting a discount. But if you offer a range of services, a full website is the way to go. You can include an about us page, service details, customer testimonials and even a blog to share helpful content. Local businesses   For local businesses like restaurants or gyms, landing pages are great for promotions, events or seasonal offers. A full website is a must for sharing your address, hours, reviews and simple ways for customers to reach you or book reservations. It also improves SEO, making it easier for local customers to find you. Portfolios and personal brands   If you're a creative professional like a photographer, artist or designer, landing pages are a great way to promote a project, event or special deal. A full website, on the other hand, gives you space to share your portfolio, bio and blog so people can really understand what you do. It also lets you offer services and include a contact form. Tech and SaaS businesses   For tech or SaaS companies, landing pages are perfect for highlighting features, offering demos or driving sign-ups. Still, a full website is essential to dive deeper into your product, share case studies, add testimonials and include pricing and support pages. SaaS businesses, in particular, gain from multiple pages that explain each feature and benefit in detail. Event-based or promotional campaigns   Event-based businesses like conferences or festivals can create landing pages to promote events, sell tickets and drive registrations. Focus on event details and include a clear CTA. For ongoing events or promotions, a full website might work better to share updates, schedules and event info. Nonprofit organizations   Nonprofits can make use of both. A landing page is great for specific campaigns like fundraising or volunteer recruitment when the goal is to drive donations or sign-ups. A full website is important for sharing your mission, telling your story, including donor stories and keeping people updated on programs and events. Websites and landing pages in action There are a number of scenarios where either asset works: Example 1 A tech company uses a landing page to promote sign-ups for early access to their new app. As demand grows, they create a website to truly represent their developing brand. Example 2 An e-commerce store has a website with multiple product pages but creates a special landing page for their Black Friday sale. Example 3 A consultant uses their website to host a blog and share industry insights while employing landing pages for workshop registrations. Single-page and landing page websites: The best of both worlds   You don’t have to pick between a full website and a landing page—there’s a middle ground. Landing page websites and single-page websites combine the best features, giving you a sleek, action-driven design without unnecessary complexity. A landing page website keeps things simple. Everything you need—about, services, testimonials, contact info—is packed into one scrollable page with a clear call-to-action (CTA) that moves visitors toward a single goal. A single-page website takes it up a notch. It’s still clean and streamlined but offers added flexibility, like anchor links for easier navigation or extra sections like pricing or a portfolio. Landing page vs website FAQ Is a landing page better than a website? It depends on your goals. A landing page is perfect for driving a specific action—like capturing leads or promoting a product. A website on the other hand provides more information, multiple pages and a broader experience, making it great for businesses with a variety of offerings. Can a landing page act as a website? Yes, a landing page can work as a website if you only need a single page to promote a product, service or offer. It won't have the depth or structure of a full website but it can still help you achieve specific goals like running a campaign or collecting leads. Can I have both a landing page and website? Yes. Many businesses use both. A website can provide all the details about your business while landing pages focus on specific campaigns or promotions. This way, you can drive actions while still offering more information elsewhere. Do I need a separate domain for a landing page and website? Not at all. You can use the same domain for both by creating subdomains or paths, like “yourbusiness.com/landing-page.” If you want to keep campaigns separate or try different branding, you could choose a different domain. Can you have a landing page without a website? Yes, you can have just a landing page. This is common for promoting a single product, running special offers or targeting a specific campaign with one focused page to drive conversions. How many landing pages can a website have? A website can have as many landing pages as you need. Each one can be tailored to different campaigns, like promoting products, collecting leads or registering for events. It really depends on the goals you want to hit. What is a landing page definition? A landing page is a single web page focused on one goal, usually tied to a clear call to action (CTA). Unlike a full website with lots of content and navigation choices, landing pages are designed to guide visitors toward one action, like filling out a form or making a purchase.

Contrary to popular belief, your homepage probably isn't what makes you money—and it's probably not the best place to send your ad visitors. “People who just clicked an ad have a very specific intent, so you can’t overwhelm them with information,” says Esin Habif, Wix’s outbound marketing lead. “Give them a very focused, clean, no-fluff page. Just one big, bold header, a CTA and three value propositions. That’s what really works.” She’s describing a landing page, a webpage that a business creates with a single objective in mind, such as generating leads, driving sales or encouraging signups. As lead of landing page development, she knows how invaluable this asset is to a brand’s marketing strategy . To ensure you unlock the full potential of this invaluable asset, we've collaborated with Habif to curate a list of landing page best practices. With these insights, you'll be equipped to use our landing page builder to its fullest potential. Use a free website builder to create a website. Ready to create a landing page? Get started with Wix today. What is a landing page? A landing page is a standalone webpage  designed to get your audience focused on one specific goal. It’s a great way to collect contact info from potential customers through forms in exchange for valuable content, a process called lead generation. It also highlights features and benefits to boost sales or subscriptions, making it a powerful tool for promoting products. Landing pages are perfect for building excitement and buzz around an upcoming product or service launch. A landing page typically has : A clear and engaging headline to grab attention and make visitors want to read more Short and focused content that highlights the benefits and value of your offer Images, videos or infographics to keep your audience interested and support your message A strong call to action (CTA) to guide visitors toward taking the next step, like submitting a form, making a purchase or signing up for an event How do landing pages differ from other website pages? They're highly focused.  Unlike home pages or product pages, landing pages are built for a specific audience and goal. Landing pages skip the navigation menus  or links to other pages. The focus is all about getting visitors to take action. They're built to convert  with every element and detail on the page working toward that goal. What makes a good landing page A great landing page grabs attention instantly and tells visitors why they should care. Every element—from the headline to the call-to-action (CTA)—should work together to create a clear focused message. Simplicity is everything. Too much text, busy visuals or multiple CTAs can confuse users and drive them away. Stick to a clean easy-to-scan design with a benefit-focused headline and one clear action so visitors know exactly what to do next. A good landing page should be smooth and easy to navigate. Every click or scroll should naturally lead visitors toward the action you want them to take. Too many navigation menus or unrelated links can distract users and make them leave before converting. Keep it simple with persuasive copy, engaging visuals and well-placed CTAs that highlight your message. Make it easy for visitors to take action—signing up, buying or downloading. Trust is what drives conversions. Visitors are more likely to take action when they feel confident in your offer. Add testimonials, reviews or trust badges to reassure them they’re making the right choice. Success stories or case studies can make an even bigger impact by showing real proof of the value you provide. 15 landing page best practices Use a landing page template Get to know your audience Define the goal of your landing page Craft a compelling CTA Use design to direct the eye Put the essentials above the fold Eliminate distractions Keep your content lean Focus on your value proposition Leverage social proof Optimize for SEO Maintain a conversational tone Make it mobile-friendly Focus headlines on the end result A/B test everything 01. Use a landing page template Developing an effective landing page strategy takes time, so the most efficient option for getting started is to use a template. Our designers crafted these landing page templates with conversion in mind. The best part is that these templates are fully customizable, empowering you to adjust the images, copy and design to perfectly align with your brand identity. Consider this template . It has everything you need to create a successful lead generation landing page, including a fold for testimonials and an online form that prioritizes the essentials. The graphics are also helpful; a parallax scroll effect on one visual makes the experience more interactive and the design at the bottom subtly points toward the form in order to direct the viewer’s eye. Explore also: the best AI landing page builders Related reading: Best landing page builders to try today 02. Get to know your audience To craft a compelling landing page, it's essential to step into the shoes of your target audience and understand their fears, desires and goals intimately. Without this deep understanding, converting them becomes a challenging task. “A lot of market research goes into a great landing page,” says Habif. “If you don’t know exactly what this person is thinking, you can’t convince them.” By immersing yourself in the mindset of your audience, you can tailor your landing page content, messaging and design to address their specific needs and aspirations. This empathetic approach allows you to create a more personalized and impactful experience for your visitors, ultimately leading to higher conversions. Remember, the foundation of a great landing page lies in the ability to connect with your audience on a deep level and provide them with the solutions they seek. 03. Define the goal of your landing page In order to make sure your landing page is focused enough to urge visitors to respond to the CTA, you need to start by honing in on the specific goal you want to achieve. Are you looking to increase purchases on a product? Promote an ebook? Generate signups for an event? This critical step provides you with a strong understanding of the type of landing page you need to build. By knowing your goal upfront, you can tailor every aspect of the page to support and reinforce that singular objective. From the headline to the visuals, each element should align cohesively with your central goal, guiding visitors toward taking the desired action. 04. Craft a compelling CTA Once you've determined the goal of your landing page, you’ll need to come up with a call to action (CTA)—a one- to three-word piece of microcopy—that aligns with it. Don’t overcomplicate this decision. If your objective is to drive purchases, “Buy Now” will work well. For example, if you’re looking to encourage visitors to download your eBook, a straightforward CTA such as "Download My eBook" may work best. Keep in mind that CTAs should be concise, to-the-point and actionable. Avoid using fancy adjectives and unnecessary fluff. CTA placement and design are some of the most important decisions you’ll make. Your CTA needs to stand out and be visible no matter where visitors are on the page. “If I can’t convert wherever I’m convinced, then it’s such a loss,” says Habif. You can either make the CTA button a sticky element in the right-hand corner or replicate it on every fold as Habif’s team did with this landing page . You’ll notice that each CTA button on the landing page contrasts dramatically against its background color. This technique ensures the eye is immediately drawn to the CTA button, making it the primary focal point for the visitor. It also leverages the Von Restorff effect, which says that distinctive items are more likely to be remembered. 05. Use design to direct the eye A hallmark of an exceptional landing page is its ability to naturally guide the visitor's attention exactly where you want it. Achieving this requires thoughtful landing page design with strategic visual indicators that encourage a smooth downward flow. These indicators can take the form of direct pointers (e.g., arrows), subtle cues or animations that entice people to keep scrolling. In this landing page , Wix's designers use an illustration to lead the visitor's gaze. The illustration of a waterfall—which flows from the mountain in the first fold, through successive visuals and into a pool at the bottom—creates an engaging visual journey. This clever graphic not only entices visitors to scroll but also highlights the prominent CTA. In the hero fold, asteroids and the mountaintop subtly point to the big, blue "Start Now" button, which reappears at the center of the waterfall further down the page. As Habif states, when evaluating a landing page, it's crucial to consider, "Where do you want my eyes to go first, second and third?" When the visual elements effortlessly lead attention to the CTA, she adds, it's a clear indication of a successful design. 06. Put the essentials above the fold The hero fold—the part of your web page that’s visible on the screen before a user starts scrolling—is undeniably the most critical real estate on a landing page. “The first fold is where you actually convert people,” says Habif. In fact, she says most landing page visitors never scroll past the hero fold. With that in mind, it’s essential that your first fold is clear and compelling enough to either convert or urge visitors down the page. 07. Eliminate distractions Because your landing page needs to focus on a single goal, avoid including any elements that might lead visitors astray. Remove any elements—including links and graphics—that don’t serve that goal. Note: In order to not distract users with too many links, you can use a link in bio tool like Hopp by Wix to create a designated URL linking to all of your online assets from one place. “We’re curious as humans, so we’re going to get lost if you give us options,” says Habif. For this reason, her team doesn’t include navigation bars, hyperlinks or anything else that could distract from the page’s CTA. Take this landing page as an example. It features fewer than 150 words, has a clean background and doesn’t feature any exit points besides the CTA buttons and the home button. "There isn’t any fluff and it’s not trying to meet a secondary goal,” says Habif. “It’s focused on the main, high-level points.” By adopting this streamlined strategy, your landing page can maximize its potential for driving conversions and achieving your primary objective. Looking for more landing page examples ? 08. Keep your content lean While some landing pages are intended to be long-form and do require more extensive copy, you’ll most often benefit from keeping it short and skimmable. Feature standalone phrases or sentences rather than long chunks of text. Habif recommends performing two-second and five-second tests to make sure that even people who glance at your landing page can still get a clear sense of your message. First, look at the page for two seconds, then close it. Think about what you remember and whether the main text or image effectively caught your attention. Next, give it a five-second look, asking yourself whether you could get a sense of the page’s organization and message. You could also perform these tests on someone uninvolved with the project. “Sometimes, you work on a page and you’re so focused on the details that you can’t zoom out,” explains Habif. “Show someone a fold for two seconds, then close it and ask them what they remember and what they felt.” 09. Focus on your value proposition You know that the number one thing you need to achieve when creating a landing page is to get people to take action. But if you’re not adequately conveying what they’ll gain in return, they’re not going to take that action. According to Habif, it’s paramount that your landing page clearly communicates what you’re talking about and why visitors should care. "These two basic questions—’what?’ and ‘so what?’—are critical to answer," she explains. "I’ve seen a lot of brands miss that because they just want to create a ‘wow’ experience." Rather than touting the qualities of your product or service, highlight the ways that visitors will benefit by responding to the CTA. Think less along the lines of “This product is great because…” and more along the lines of “You’ll benefit from this product because….” When looking at Wix’s logo maker landing page , you’ll notice that it refrains from bragging about product quality. Instead, it focuses on the end result and the experience visitors can expect. For instance, the primary header says, “Create a logo that reflects your vision with Wix Logo Maker.” In other words, this product will help you effectively represent your brand. If you’re unsure of how to start, list your offering's main qualities and advantages, then detail how each will serve your customers. By focusing on your customers’ experiences and pain points, you’ll be better equipped to design a landing page that truly resonates and maximizes engagement. 10. Leverage social proof Social proof is the psychological phenomenon in which people copy the behavior of others. As a marketing or sales professional, you can take advantage of this human habit as you design your landing pages. By showcasing testimonials from satisfied customers on your landing page, you provide evidence that others have already enjoyed your product or service. Including names, job titles or headshots of the customers adds authenticity and credibility to their reviews. You can either share quotes from their glowing reviews or, if it fits your branding, include a photo or video that shows happy customers using your product. Similarly, if your clients consist of well-known companies or brands, include their logos on your landing page to bolster your authority. When people see reputable brands using your product, it strengthens their confidence in your offering—a psychological principle known as the principle of authority. Whichever route you choose, make sure to get permission from the customer before including their information on your marketing assets to maintain trust and to respect their privacy. 11. Optimize for SEO Whether you're running paid ads on Google or focusing on organic SEO, targeting relevant keywords within your landing pages is essential, just as you do with your website copy and blog content. Incorporating these keywords increases the likelihood that your landing page will appear when someone searches for your targeted phrase. Keyword research tools like Ahrefs or Semrush can help you identify these crucial phrases. These tools not only provide insights into the organic search traffic for specific terms each month, but also display the average cost per click that advertisers pay for these keywords in search ads. By taking advantage of keyword research tools and optimizing your landing page for search engines, you can enhance its visibility, attract more qualified traffic and improve the overall success of your marketing efforts. Note: Wix has a Semrush integration that can help you identify keywords and optimize your site accordingly. 12. Maintain a conversational tone Although it’s important to optimize your site for search engines, it’s important that you don’t do so at the expense of your tone. “Especially as we’re entering the AI age, people are looking for that human touch,” says Habif. “If you don’t create emotions, you don’t sell.” In her experience, a conversational tone is quite helpful for connecting with visitors. But optimizing for SEO while maintaining that conversational tone requires a lot of creative solutions. For example, you might use FAQ sections to hide the less conversational content that the page needs in order to qualify for relevant SERPs. 13. Make it mobile-friendly These days, around 57% of internet traffic comes from mobile devices . That means you need to create a landing page that looks just as good on a mobile device as it does on a desktop. To ensure that your landing page is successful on mobile, follow these best practices: Start with mobile design: Prioritizing mobile design over desktop is the best way of ensuring that your site is easy to use across all devices. Taking a mobile-first approach could also lead to better search rankings since Google uses mobile-first indexing, meaning that its algorithm prioritizes pages that are optimized for such devices. Ensure that it’s touch-friendly: Visitors should be able to navigate your mobile site comfortably with one hand. Make sure they don’t have to stretch their thumb to reach the CTA buttons and that anything clickable is large enough and has adequate spacing to prevent accidental clicks. Test and adjust: Regularly test your landing pages on various mobile devices (including tablets) to ensure that it’s easy for all users to navigate the page and take action. Wix’s Mobile Editor makes it easy to follow these best practices for landing pages. Our AI automatically optimizes the mobile layout alongside desktop changes, and all our templates come with optimized mobile layouts. 14. Focus headlines on the end result When visitors arrive on your landing page, they’re seeking solutions and benefits that align with their goals and desires. Crafting headlines that directly address the outcomes or transformations they can expect immediately captures their attention and sparks their interest. To effectively focus headlines on the end result, it's crucial to understand your target audience's core desires and pain points. Tailor your headlines to speak directly to what they truly seek and the ultimate benefits they wish to achieve. “They should hit you in the heart and make you think, ‘Oh my god, I want this,’” explains Habif. She encourages landing page developers to think about what the audience would want to hear. Your headlines should answer the question, “How can your product fulfill my inner desires?” Whether it's saving time, increasing productivity or enhancing their lifestyle, make the benefits concrete and compelling. 15. A/B test everything Even if you diligently follow every landing page best practice we've provided, your efforts may not yield the desired results if you fail to measure and adapt along the way. Habif’s team is constantly evaluating the performance of their landing pages and looking for opportunities to improve them. To identify these opportunities, they use A/B testing. This involves creating two similar but slightly different landing pages—the A page and the B page—and testing them to see which performs better. Habif's team meticulously tests various elements, including headline wording and CTA button colors. Before you start a test, it’s important that you decide which landing page metrics (such as conversion rate, bounce rate, click-through rate or time on page) you’ll use to measure performance. By measuring these key metrics, marketers can gain valuable insights into how effective their landing pages are and identify areas for improvement in order to maximize conversion. Landing page design tips Keep it simple:  Stick to a clean, distraction-free design. Every element should have a purpose guiding visitors to your goal without clutter. A minimal layout lets visitors quickly absorb important info. Use great visuals:  Great visuals make your landing page more engaging and believable. Use images and videos that match your message, spark emotions and connect with your audience’s goals or struggles. Faces in visuals work great—they build trust and feel personal. Optimize everything for fast loading to keep your page running smoothly. Make your CTA pop:  Your CTA button should grab attention with bold design and action-focused text. Use a contrasting color that stands out without clashing. Place it above the fold and repeat it throughout the page to increase conversions. Create a clear flow:  Make your page super easy to navigate. Use big bold fonts for headlines to grab attention fast and follow with subheadings in slightly smaller fonts to break up sections. Keep text clear and easy to skim by using bullet points or short paragraphs to highlight benefits. Create a bold, attention-grabbing headline:  Your headline should grab attention with bold typography and a clean layout. Use an action-driven message that highlights your biggest benefit. Keep it short—under 10 words—and choose words that connect emotionally with your audience. Experiment with font sizes, colors and alignment to make it stand out. Adding numbers or questions can make it more engaging. Test different designs to see what works best. Design for one clear action:  Keep it simple and focus on one goal like signing up, purchasing or downloading. Reduce distractions by cutting clutter, using plenty of white space and making your main CTA pop with bold colors and clear placement. Stay consistent with branding:  Use the same fonts, colors and visual style as your other materials to build trust and familiarity. A cohesive look helps visitors feel confident they’re in the right place. Match your ad:  Keep the tone, visuals and messaging consistent with the ad that brought visitors to your landing page. Use the same colors, typography and imagery style for a smooth experience. Bring the exact headline or phrases from the ad onto your page to keep things relevant. Use white space well:  Give your design room to breathe by leaving enough blank space around text, images and other elements. Add padding around your CTA button to draw attention or increase margins between sections to make your layout easier to scan. Highlight the benefits:  Show visitors the value of your product or service instead of just describing it. Use simple design elements like bullet points, icons or distinct sections to make your offer easy to scan and engaging. Highlight specific results like saving time, cutting costs or improving productivity. Add social proof through design elements:  Include testimonials, reviews, trust seals or even videos and photos of real customers to build trust. Showing happy customers or team members adds a personal, relatable touch. Place these elements near the CTA or in a testimonial carousel to boost trust without distracting users. Design for mobile first:  Most people browse on their phones, so your page has to be responsive. Use bigger buttons, clean layouts and touch-friendly elements that work on any screen size. Make sure your contact form is mobile-friendly too with simple fields, clear labels and easy-to-tap submit buttons. How to create a landing page Creating a landing page can be quick, easy and effective when you choose the right landing page builder . For example, check out how to create a landing page on Wix. You'll need to: Choose a template—or use AI: Wix offers a variety of pre-designed landing page templates you can customize. Select one that aligns with your goal and target audience. Alternatively, you can fire up Wix's AI website builder to create a landing page—with a simple chat. Add your content : Use the Wix Editor to edit or add text, images, videos and other content. Make sure your content is clear, concise and relevant to your offer. If you're in a creative rut, tap Wix's AI tools for writing compelling text or creating images from scratch. Customize your landing page: Swap out any colors, fonts and layout of your landing page to match your brand identity. Include a strong CTA : Add a clear and prominent call to action that encourages visitors to take the desired action. Connect your form : Integrate your landing page with a form to capture leads and collect visitor information. Optimize for mobile : Ensure your landing page is mobile-friendly and displays correctly on all devices, including smartphones and tablets. In Wix, you can customize your mobile site and declutter or remove specific site elements, so your site is easier to navigate on smaller screens. Publish, then promote : Once you're satisfied with your landing page, publish it and start promoting it through various channels. These can include SEO, social media or email marketing amongst others. Landing page best practices FAQ What is the best format for a landing page? The best landing page format flows naturally. Start with an attention-grabbing headline and a clear subheadline, followed by engaging visuals, a concise value proposition and social proof like testimonials or trust badges. Wrap it up with a strong call-to-action (CTA). Keep the design clean, mobile-friendly and focused on one conversion goal to minimize distractions. What is landing page headline best practices? A landing page headline needs to be clear, benefit-driven and attention-grabbing. It should quickly highlight the value of the offer in a way that connects with your audience. Keeping it short, actionable and aligned with the ad or link they clicked can boost engagement and conversions. How to structure a landing page? A high-converting landing page follows a clear flow: start with a strong headline, add a persuasive subheadline and include visuals that grab attention. Use the main body to highlight benefits in a scannable format, add trust elements like testimonials or security badges and wrap it up with a bold CTA. Make sure every section works together to smoothly guide visitors toward taking action without distractions. Which practice is not recommended for landing page optimization? Too many links, navigation menus or multiple CTAs can overwhelm visitors and hurt conversions. Long blocks of text are also a no-go—make sure your content is easy to scan. Slow-loading pages, poor mobile responsiveness and messaging that doesn’t match what users are looking for can all hurt performance. What are the principles of a landing page? Great landing pages stick to a few principles: clarity (a simple, focused message), relevance (content that matches what users expect), urgency (like limited-time offers to drive action) and ease of use (intuitive design and fast loading for a seamless experience). Every element should work together to guide visitors toward one goal.

A landing page is a standalone web page, that's reached, after a click, either from an email, ad or other online marketing resources. They're a crucial part of online marketing and they're designed to encouraged users to take a specific action. One of the most popular types of landing pages is the B2B lead generation landing page, whose purpose is to capture leads and contact information. They're not a part of a website's established navigation and are used for specific marketing campaigns. A critical tool for promoting your brand, landing pages have enormous power in driving conversions. By using a  landing page builder  to design and customize your landing pages, you can precisely target your audience and guide them through the sales funnel. Online marketing can be a business owner’s best friend. When you take your business online, you'll need a powerful digital marketing strategy that captures your brand message perfectly and promotes it across several channels. That's why we're taking a closer look at one of the most effective tools for doing just that—the landing page. In this article, we’ll discuss the definition of a landing page, explain how to create a landing page and offer some best practices for designing your own. Ready to create a landing page? Get started with Wix today. What is a landing page? A landing page is a standalone webpage that entices users to click on a strategic call-to-action (CTA), such as “Get Started,” “Subscribe” or “Buy Now.” It has a clear and focused call-to-action, minimal distractions and tailored content that matches the visitor's intent and interest. Landing pages focus on a single goal, typically conversion or lead generation. This precision makes them highly effective and lowers the costs of acquiring leads and making sales. They are the destination for people interested in learning more about your business after seeing your online marketing or advertising campaign. Not to be confused with a splash page  or a microsite , landing pages go by several different names including, lead capture pages, single property pages, lead gen pages or destination pages. The concept of landing pages date back to the early days of direct response marketing campaigns, where marketers drove targeted traffic to specific pages to maximize conversion. Since then, landing pages have evolved from traditional print ads to digital marketing campaigns, and now businesses use them all across their digital marketing channels. Where landing pages shine Landing pages are all about focus. Built around a single goal like collecting emails, driving sales or getting signups, they’re far better at driving conversions than a general homepage. For example, a fitness coach offering a free workout guide might use a simple page with an email form to grab leads in exchange for the download. They’re also great for paid ads. If someone clicks on a Facebook ad for a skincare product, the landing page should match the ad, highlighting the same product, using a similar tone and offering a clear call-to-action like "Buy Now" or "Get 15% Off." This consistency keeps people engaged and boosts ad performance. Ecommerce brands use landing pages for product launches, holiday sales or bundles tailored to specific customers. Service-based businesses use them to book free calls or grow waitlists while nonprofits use them to encourage donations or recruit volunteers. The key is keeping it clear—when visitors know what’s on offer and how to act, they’re much more likely to do it. What is the difference between a landing page and a homepage? To fully understand what a landing page is, you need to know the difference between landing pages vs. websites . The main distinction between a website's homepage and a landing page is that a landing page is specific and a homepage is multifaceted. A homepage's content introduces, whereas a landing page provides information tailored to its desired aim. As we’ve mentioned, a landing page only has one goal; homepages, on the other hand, have various goals. For that reason, a homepage typically contains a variety of links. Landing pages typically only provide one link to keep visitors focused on the primary CTA. Therefore, landing pages only provide visitors with two options: to convert or exit the page. Other main differences between a landing page and website page include: Navigation : landing pages tend to have none on purpose. This is because they're designed to encourage users to take a specific action - often to provide their contact information or make a purchase. By contract, webpages are designed to navigate users to other parts of the site easily and efficiently. Traffic : website users may come from multiple sources, including search engines, social media and ads. Traffic to a landing page comes from specific, planned sources - an email marketing campaign, or paid search ads, as just two main examples. To give you a better sense of the difference between the two, we've provided an example template of each below: Homepage template Landing page template What are the key features of a great landing page? Let’s go over the basic elements and anatomy of  landing page design  so that you’ll know exactly what to include: Visuals You have less than 20 seconds to convince your audience to stick around long enough to learn anything from your landing page. Design is your greatest tool for doing so. Images or videos add context and make the page more engaging. Headlines Because customers typically skim through landing pages, they may only read the headlines before decide whether to respond to your CTA. For that reason, make your headlines direct, enticing and brief. A strong and clear headline instantly grabs the user's attention and communicates the value proposition.   This will be the most challenging part of building your landing page, because you have to convince them in three to seven words that your offering provides value. Description Make sure to include a concise and clear description that explains the product or service and how it benefits the user. Calls-to-action aka CTAs Calls-to-actions (CTAs), which are the prompts you’ll use to encourage readers to take a specific action, are typically two to four words long. “Subscribe Now,” “Start Your Free Trial,” “Learn More” and “Request a Demo” are a few good examples. Summary of benefits The summary of benefits should be your landing page's most detailed section. Here, you can provide more information to interested readers who want to learn more. Remember to keep the summary simple. Rather than getting into the nitty gritty, use the space to emphasize the specific benefits they will get from hitting the CTA button. Social proof and trust signals Don’t expect readers to take your word for it. Include testimonials, reviews and awards on your landing page to prove to readers that your claims are valid and customers actually benefit from the touted features. I nclude trust signals like recognizable logos or trust badges to build credibility and reassure visitors. Mobile-friendly design Make sure your landing page delivers a smooth experience on mobile. Use responsive layouts that adjust to any screen size. Simplify forms and CTAs so they’re easy to use on smaller screens, helping you capture leads effortlessly. Closing statement The readers who make it to the bottom of your page likely want your offering, so the closing statement should give them the final push to hit that CTA button. It doesn’t have to be extensive—you can wrap everything up with a strong headline and CTA. For more insight, check out the full article: The Anatomy of a Landing Page   Types of landing pages When considering which landing page type suits your business, think about your goals. Do you want to gather contact information for leads? Are you offering a unique sale? Do you want to collect RSVPs for an event? Focusing directly on this goal will help you build a precise and highly targeted page. Let’s discuss the most common types of landing pages : 01. Lead-generation landing page Also called a “lead-gen” or a “lead-capture” page, a lead-generation landing page generates leads by collecting information about your audience. It typically includes a form where visitors can submit their contact information. Lead-gen landing pages can help you gain insight into your potential customers as well as how to reach them. To encourage users to enter their details, offer an incentive such as a coupon code, e-book, webinar or exclusive newsletter content. Create with this lead generation landing page template . Lead-generation landing page examples: Squeeze landing page:   Squeeze pages are specifically designed to collect user contact information in exchange for a valuable incentive. Coming soon landing page :  Encourages users to sign up for notifications, generating leads before a launch. Try this coming soon landing page template . Thank-you landing page:  Offers additional incentives to nurture leads after a user completes an action, helping to retain engagement. 02. Click-through landing page This type of landing page typically has a CTA that sends visitors directly into the checkout flow, nudging them to buy or subscribe. eCommerce or SaaS sites focused on making immediate sales commonly use click-through landing pages. On top of this landing pages can also be designed as dynamic landing pages  or static depending on whether the content stays the same or changes based on the user. A well-crafted click-through landing page eliminates distractions, keeping users focused on the action you want them to take. Click-through landing page examples: Product landing page:  Highlights a specific product and encourages users to click through to learn more or purchase. Use this product landing page template  to get started. Event landing page:  Promotes an event with options for RSVPs or ticket purchases, leading users to take the next step. Start with this event landing page template . Here are some more examples of landing pages: Long-form landing page:  Includes detailed information and visuals about a product or service, often designed for SEO purposes. Unsubscribe landing page:  Provides users with incentives, options to adjust email frequency or reminders of what they’ll lose if they unsubscribe. Infomercial landing page:  Uses a step-by-step, storytelling approach to detail the value of a product or service, perfect for products needing in-depth explanations. Viral landing page:  Designed to generate excitement and encourage sharing through bold visuals, humor or unique offers. What are the benefits of landing pages? Landing pages offer enormous growth potential for your company and can help your business continue to flourish. Incorporate landing pages into your  marketing strategies  for the following benefits: 01. They dramatically improve your conversion rate As mentioned earlier, landing pages focus on a single goal and compel your visitors to take action. In doing so, they move people further down the marketing funnel—from anonymous visitors to leads and finally to paying customers. 02. They tell you about your audience If you include a signup form on your landing page, you can ask for information about your audience’s demographics to gain a better understanding of your target market. On top of that, the channels that work—or don’t—for your landing page promotion say a lot about your prospective customers' interests and habits. You can use this information to holistically optimize your targeting efforts and marketing strategy. 03. They increase brand awareness An attractive, well-designed landing page conveys your brand's professionalism, value and appeal. Not only can landing pages convert leads in the moment, but they help bolster your brand simply by getting the word out. The more people that know about you, the better off your business. 04. They are measurable By analyzing landing page metrics  such as conversions, bounce rate, page views and traffic source, you can get a sense of how a particular marketing campaign perform. Take a look at where the traffic comes from—for instance, a paid post or an email marketing campaign—to determine which marketing assets prove most effective. 05. They enable targeted messaging Landing pages allow you to craft specific messages and offers aimed at a particular audience based on where they accessed the page, such as an ad, email or social media post. This targeting helps create a more tailored experience, increasing the chance of engagement and conversions. 06. They support testing and optimization Landing pages are perfect for experimenting with different elements like headlines, designs and CTAs. With A/B testing, you can see what resonates most with your audience and continually refine your page for the best results. This process helps improve your campaigns over time. How to create an effective landing page in 7 easy steps Looking to build a landing page of your own? Follow these steps to get started: Determine your goals for any landing page you want to create. Landing pages, by definition, are designed to encourage users to convert — whether it's a sale, a signup or to provide lead gen information. The goal you decide on will determine what type of landing page you choose and your CTAs, so make sure to be clear on these from the start. Use a landing page builder , like Wix, to create your page efficiently and without any technical constraints. Plan and write great copy. It should be high quality and written to encourage your landing page visitors to take a required action. If writing compelling copy isn't your thing, you might want to consider hiring a copywriter to help you. You can also use an AI writing assistant to really save time, just make sure to edit it well. Use images and visuals to improve the design and appeal of your landing page. Many landing page builders include banks of images you can use on your page. Make sure they reflect, as well as possible, your brand and message. Write attention-grabbing headlines. Headlines are crucial on a landing page, they are what makes users stay on your page and move around it. Don't let them go to waste. They should be intentional and clear. Use social proof on your landing page.  Testimonials or reviews from current or past clients and customers are good for building trust with potential customers. Leverage call-to-actions. CTAs are one of the most important parts of your landing page. So choose and position them well. You can also use forms on your page to generate leads. How to drive traffic to your landing pages Now for the fun part—bringing visitors to your landing page so they can convert. The biggest challenge businesses face with landing pages is creating an effective strategy for attracting traffic to the landing page itself. Utilizing other digital marketing practices can help to increase traffic to landing pages. Try these four avenues to grow traffic: 01. Social media As one of the most prominent platforms for engaging with your target audience, start promoting your landing page on social media. Whether it’s on Facebook, LinkedIn, Twitter or Pinterest, create a compelling post with a link to your landing page. That way, you’ll target people already interested in your brand and bring in quality traffic. Each social media platform has its own strengths. For example, Instagram works well for visually appealing products and lifestyle brands, while LinkedIn is ideal for B2B advertisers targeting professionals in specific industries. Tailor your strategy to the platform to maximize results. Pro tip: You can also use a link in bio tool such as Hopp by Wix to direct your community towards specific social channels and simplify content sharing. 02. Email marketing Email marketing remains one of the most effective methods for attracting traffic to your landing page, with 58% of users checking their email before they check social media or the news . If you nail the email subject line, visuals, layout and copywriting, your landing page will get a noticeable boost of incoming visits. 03. SEO Optimizing your landing pages for Google search rankings ensures that the right people will be able to find it. To start, do some research into which keyword SERPs best fit your landing page using SEO tools such as Ahrefs or Semrush. Once you decide on the primary keyword you want the page to rank for, work it into the copy whenever possible, as well as your SEO title and description. Using Wix to create a website means that you can customize your on-page SEO, including meta tags, URL slugs, canonical tags and other page elements. Headers, for example, improve readability for the user, but also contribute to the HTML language that Google reads to determine website ranking. When Google scans website content, it uses headers to help analyze a website or web page's information. Headers are arranged in a hierarchy from H1 to H6, with H1 as the page title. Keep in mind that SEO isn’t a quick-and-dirty strategy that produces immediate effort—it requires sustained attention. The effort pays off because a landing page can maintain SEO authority it has accumulated over time. 04. Paid ads Social media marketing, email marketing and SEO are free ways to draw traffic to your landing page. However, if you think you could use an additional boost, consider promoting your landing page via paid ads. By targeting people based on their interests and demographics, you prompt them with the landing page designated for their specific niche. Search results ads: Based on keywords that you define, search results ads show up on search engines when people include those terms in their queries. Social media ads: When you create paid social media posts, social networks like Facebook and Instagram promote them to people who match the profile of your target audience. For example, if you're running a fitness brand, you can target users who mark themselves as “fitness enthusiasts” on Facebook. Display ads: Another option is to use third-party advertising tools to place banner ads on the websites your audience frequents. Based on your campaign goals, you may choose to diversify your advertising efforts or focus on just one of these platforms. Whichever you decide, consistently monitor your results so that you can adapt your campaign accordingly. Landing page examples To better understand how to implement these strategies, take a look at these landing page examples . (Also, test drive some of the best AI landing page builders today.) 01. SurveyMonkey As a global leader in polling and survey software, SurveyMonkey has designed a landing page that presents two options to their audience upon landing on their page: Go Premium and Sign Up For Free. A brief line accompanies the CTA, describing the product: Voting and polling features to help you capture opinions and get your results in no time. An abundance of white space throughout helps readers follow the content without distraction. As you continue to scroll, you’ll see that SurveyMonkey provides only essential information, including pricing for their three most popular plans and a contact form to receive a demo. The form requires very minimal information, including name, business email address, job title and company name. 02. Tipalti Tipalti is a B2B financial company that has designed a landing page to help them gather new leads. Visitors are immediately greeted with a form to collect contact information along with a large yellow button containing the main CTA, Get a free demo. The company maintains their branding elements, including colors, font and logo, throughout the page to remain consistent with their marketing efforts. As you scroll below the fold, you can see they highlight facts as to why you should choose their service, including testimonials with customer photos. You’ll also see CTA buttons presented several times, providing visitors multiple opportunities to schedule a demo. 03. Miro Miro is an online collaboration tool that allows teams to create visual boards to plan projects and tasks. Upon entering this landing page, a video displaying the tool’s capabilities greets you. Without clicking play, the video shows a preview of how the project boards function. This immediately engages the viewer. The CTA, "Get Started," is located to the left, surrounded by an abundance of blank space which forces your attention to these two places. Toward the bottom, you’ll notice that the site features some of Miro’s biggest clients and displays the main benefits of using the product. This simple, yet captivating design is an excellent example of a landing page done right. 04. Upwork Upwork is a leading freelancer platform that markets both to freelancers as well as businesses who want to hire them. This particular landing page targets businesses looking to hire freelancers for independent work. Get Started, the primary CTA, is located twice above the fold, making it easy for leads to click and convert. Its brand colors, green and white, adorn the page along with a list of leading clients, benefits of hiring through Upwork and a user testimonial at the bottom. The strip at the top of the page features an image of one of Upwork’s top rated freelancers, which helps establish a more personal connection to the business. Best practices for landing pages that convert As you develop your campaign, keep in mind these landing page best practices  to create the most effective one for your business: 01. Perform A/B testing Landing pages allow for experimentation, which can lead to better user experiences and higher conversion rates. With A/B testing, you can test headlines, formats, designs and CTAs to see what performs best. For example, you could use an A/B test to determine whether your CTA button should say “Buy Now” or “Get Started,” based on which has the higher conversion rate. Musatova recommends using Google Optimize or Hotjar for your A/B testing. 02. Minimize navigation To create a straight path from your landing page to the desired action, remove as many links as possible. You can even remove the navigation bar. Ideally, your CTA button will be the only link—any others that need to be on the page should take up as little real estate as possible. 03. Maximize readability Long chunks of text can bore, overwhelm and distract your visitors. On the other hand, making your text short, sweet and skimmable will grab hold of your audience’s attention right away. Every word should serve a very specific purpose and bring their eyes directly to the CTA. Don't get too creative with your content here—save that for your blog. Looking to learn how to create a blog ? Wix has got your covered with thousands of design features, built-in SEO and marketing tools, that will allow you to scale your content, your brand and your business with their blog maker.   04. Maintain consistency “What is most important in creating landing pages is consistency in messaging and design,” said Musatova. To prevent any confusion while moving from point A to point B, make sure your marketing asset's content matches that of your landing page. For example, the SEO headline for the landing page should match the one that appears above the fold. Additionally, your landing page's branding and formatting should coordinate with your site’s homepage. This will allow your audience to move seamlessly through your marketing funnel with ease and minimal distraction. 05. Make your CTA prominent Your landing page should include a CTA that stands out. To achieve this, use clear and direct language and a CTA button that contrasts visually from the background. Place the CTA button multiple times across the landing page so that visitors don’t need to hunt for it. 06. Target specific markets An effective landing page targets potential customers in a specific stage of the marketing funnel. You’ll want the page's content to keep with your audience's intent. Once you’ve segmented leads, you can even create a few versions of the same landing page to better target different groups of potential customers. 07. Simplify actions The more you simplify the action you’re expecting readers to take, the more likely they will do so. For example, Musatova recommends limiting forms to only the most essential information. “You don’t want to scare people away with long, time-consuming forms,” she explained. “People also get a bit concerned about sharing information.” You might even consider only asking for email addresses and finding out more information later. 08. Focus on the consumer Your landing page's content should focus on the reader rather than your company. Instead of talking about how great your business is and all of its achievements, focus on the ways your offer can benefit the customer. 09. Place important content above the fold Don’t depend on visitors to scroll to convert. Place at least one CTA button above the fold where it’s immediately visible. Place other key elements of your landing page, such as the image and headline, above the fold as well. 10. Make it mobile-friendly Make sure your landing page not only looks great on any device, but that it also loads quickly. A good portion of your traffic will come from mobile browsing, and these visitors will be less likely to convert if the page looks clunky on their smaller screen or if it loads too slow. Check out these mobile landing page examples  to learn more. 11. Use landing page templates Most of the best landing page builders  will offer thoughtful landing page templates  to speed up the creation process. Professional designers and marketing experts built these templates, so they’re destined to drive conversions and make sales. You can also fully customize each one to best fit your branding. You can even use the opportunity to design two different pages and see which one performs better amongst your audience. What is a landing page FAQ What are the components of a landing page? The essential components of a successful landing page include a clear headline, a concise description, a prominent CTA, engaging visuals and trust symbols boasting social proof. How do you optimize a landing page? By carefully crafting your messaging, streamlining your form and analyzing your data, you can optimize your landing page and boost conversion rates. What's the purpose of a landing page? The primary goal of a landing page is to convert visitors into leads for your business, but you can also use it to capture information about your audience, increase brand awareness and measure your results. What is the difference between a landing page and a service page? A landing page is a standalone web page designed to drive a specific action, such as signing up or making a purchase, often with a single clear call-to-action and minimal navigation. A service page, on the other hand, is part of a website and provides detailed information about a company’s services, helping users understand offerings while linking to other relevant parts of the site. The primary focus of a landing page is conversion, while a service page prioritizes informing and engaging users. Can any page be a landing page? While technically any web page can act as a landing page, true landing pages are purpose-built for a specific campaign or goal. They focus on one action, such as capturing leads or driving sales, and remove unnecessary navigation to keep users on track. Can you have a landing page without a website? Yes, you can create standalone landing pages without a full website. Many platforms allow you to build and host pages independently, making them ideal for short-term campaigns or testing new ideas. How long should a landing page be? The length of a landing page depends on its purpose. Short pages work well for simple actions like signing up, while longer pages are better for products or services that require thorough explanation. Focus on delivering only the information needed for conversion. Do you need a domain for a landing page? Every landing page needs a domain. If you don’t have a custom domain, Wix lets you publish on a free Wix subdomain (e.g., yoursite.wixsite.com), which is secure and functional. While this is great for starting out, upgrading to a custom domain can enhance your brand’s credibility and make your page more memorable. Wix makes it easy to connect a domain when you’re ready.

Bring your inspiration to life with a Wix website →   Mobile devices dominate how users browse, shop and interact with brands. With over half of all web traffic coming from smartphones, the importance of a well-designed mobile landing page has never been greater. Whether you're driving traffic through social ads, email campaigns or organic search, your landing page serves as the first impression—and often the deciding factor in converting visitors into customers. But creating a mobile-friendly landing page isn't just about scaling down your desktop design. Building this type of landing page requires a thoughtful approach to speed, usability and content that resonates with on-the-go users. In this blog post, we’ll explore the essentials of designing high-performing mobile landing pages, common pitfalls to avoid and tips to maximize engagement and conversions as part of your wider marketing strategies . Use Wix Studio design  features to start learning how to build a website your clients will love, even on smaller screens. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.  What is a mobile landing page? Just so we’re on the same page, a mobile landing page is a standalone web page designed specifically for mobile devices. Unlike traditional landing pages viewed on desktops or laptops, mobile landing pages are optimized for smaller screens and touch interactions.  A mobile landing page aims to deliver a smooth and intuitive user experience, with quick load times, easy navigation and clear, actionable content. Mobile landing pages often feature simplified designs, larger buttons and concise messaging to cater to the on-the-go nature of mobile users. Learn everything you need to know with our guide: What is a landing page? Why is a mobile landing page so important?  The significance of a mobile landing page lies in its direct impact on conversions. Mobile users exhibit different behaviors compared to desktop users in that they tend to be more decisive and action-oriented, often looking for quick solutions or immediate purchases. As of April 2025, mobile devices are driving about 59.7% of global website traffic . In fact, mobile conversions have been steadily increasing and, in many cases, surpassing desktop conversions (which is consistent with the 2:3 breakdown of mobile vs desktop searches). This trend is driven by the convenience and accessibility of mobile devices, allowing users to make decisions anytime and anywhere. Optimizing landing pages for mobile is therefore crucial to capture this growing audience and maximize conversion rates. How to build a mobile landing page There’s a lot to consider when building a landing page . Since you want to ensure it's effective, engaging and optimized for conversions, consider using landing pages templates and pay attention to the following elements of a high-performing mobile landing page. If you want to make sure your page is optimized for mobile users, try a mobile website builder  that keeps the experience smooth on all devices. Bonus: mobile-friendly sites tend to show up higher in search results , giving your business a better chance of getting found online. Prioritize speed and performance Mobile users have little patience for slow-loading pages. Use tools like Wix Studio's site speed dashboard to identify areas for improvement. Also be sure to optimize images, minify code and leverage browser caching to enhance load times. Aim for a load time of under three seconds to keep users engaged. Simplify design and navigation Mobile screens are smaller, so keep your mobile landing page design clean and uncluttered. Use a single-column layout, large text and ample white space to make your content easy to read. Simplify navigation with a hamburger menu or sticky menu that provides quick access to key sections without overwhelming the user. Prioritize essential content Present the most important information at the top of the page, above the fold. Use concise and compelling headlines, bullet points and short paragraphs to communicate your message quickly. Avoid long blocks of text and prioritize visual content that loads quickly. Optimize for touch Buttons should be large enough to tap easily and placed in easily reachable areas. Use clear and direct calls-to-action (CTAs) that stand out visually, guiding users to take the desired action with minimal effort. Check your website on multiple phones Even if you take a mobile-first approach, you still want to make sure your website looks and functions well across all smartphones. Test your design across various devices and screen sizes to ensure a consistent and enjoyable user experience. Learn more: Website vs landing page . Implement mobile-specific features Consider adding mobile-specific features to enhance the user experience. Click-to-call buttons, mobile-friendly forms and location-based services can provide added convenience and drive higher engagement rates. Ensure these features integrate seamlessly with your overall design. Test and iterate Frequently visit your mobile landing page to identify areas for improvement. A/B testing different elements, such as headlines, images and CTAs, can provide valuable insights into what resonates most with your audience. Use Wix analytics to track landing page metrics and make data-driven decisions to optimize your page further. Learn more: Try Wix's landing page builder Landing page best practices Best landing page examples Best websites for inspiration 15 mobile landing page examples Wix Studio Praagya Luci121 Pixlspace.io Space Inspiration Arta Design Ofir Design Nasir Studio Inspiration 80s BEC Furniture  Maya Lynne Adar Scope theory  Waycross Partners Madonna Collingwood YNK 01. Wix Studio Mobile designs don’t need to be oversimplified to be effective, as shown by this Wix Studio  mobile website example. Our mobile landing page draws on many of the principles highlighted above, including large call-to-actions, a hamburger menu for easy navigation and optimized images and videos for faster load speeds. 02. Praagya Take a look at Praagya ’s website both on desktop and mobile. You’ll notice a slightly different experience that plays to these two different contexts. The mobile version transforms a mouse effect that displays a gif when hovering into an always-on, looped collection of gifs when you view the website on your phone. This makes for an easy-to-view experience on smaller screens. 03. Luci121 This eCommerce website keeps it simple and lets the visuals do the talking. Above the fold, a branded gif and related brand assets immediately frame your experience. As you scroll, you’re greeted by the brand’s collection of rings you can buy. Luci121  is an excellent example of leading with the creative for a light-touch, high-converting mobile landing page. 04. Pixlspace.io Pixlspace ’s website stands out for the bold video above the fold. And it comes to life as you scroll, with copy that tucks behind the brand’s portfolio work. The company makes use of scrolling text and other website animations to add some extra flair to the mobile landing page. 05. Space Inspiration This Wix Studio astronaut themed inspiration website , designed by Eliran Vahdi, features an incredibly smooth scrollytelling experience detailing Vahdi’s fascination with outer space and his desire to combine it with new web techniques. It’s a captivating demonstration of how design and copy can come together to make a website that’s impactful on mobile. 06. Arta Design Arta Design ’s mobile landing page features a playfully elegant stacking effect that adds more to the brand story as you scroll down. It makes for a distinctive experience sifting through their portfolio of work and adds a sense of proportion through linework.  07. Ofir Design Ofir Design’s website loads quickly despite the use of many animations that embolden it with movement. It’s a clean and effective portfolio site that also plays to the mobile experience by clearly displaying what you would need to hover over if you were viewing the site on desktop.   08. Nasir Studio Nasir Studio ’s branding is bold creativity, as demonstrated by the combination of website animations, transparent videos, looping gifs and punchy colors and typography. The website functions nearly identically to its desktop counterpart, which is a great indicator that the designer gave thought to mobile landing page performance. Notice the attention to detail, such as the blurring of background elements in the stacking effect, the chat messenger (accessible via the pink skull) and the overlay of elements against video backgrounds.   09. '80s Inspiration Think you can’t replicate the same heavy scroll effects on mobile as you can on desktop without your browser crashing? Think again. This playful '80s inspired website  created by Dana Dushkin scrolls back to the past with fun effects that play just as well on mobile as they do on desktop. 10. BEC Furniture  What appears as a horizontal scroll on desktop is simplified to a vertical scroll on BEC Furniture ’s mobile landing page. Sleek and dark, the brand demonstrates elegance in simplicity by shining a light (figuratively and metaphorically) on the products they offer. 11. Maya Lynne Adar Maya Lynne Adar ’s portfolio website features a distinctive navigation that combines a stacking effect as you scroll with a section status in the header. The website also has a fun toggle to play around with the colors, which doubles as an accessibility feature to make smaller text easier to read with certain color combinations. 12. Scope theory  Scope theory ’s mobile website has all the makings of an effective landing page: horizontal swiping, mobile-friendly features like enlarged CTAs and a hamburger menu and bold visuals that drive home the messaging.  13. Waycross Partners As an institutional wealth management company, Waycross Partners  has a lot of information it has to convey on its website. Employing a professional font, the site balances the text with fresh design, so you're intrigued and not overwhelmed. 14. MaDonna Collingwood Stacking sections, scroll reveals, bright colors and section dividers give this mobile landing page a unique character. Notice how confidently MaDonna Collingwood  makes use of white space to draw attention to the text in each section. 15. YNK YoungNa Kim’s website  starts with a unique scrolling experience, then leads to a portfolio of content that loads quickly. The subtle touches and simple mobile design make it impactful. Create your own mobile landing pages on Wix Studio . Mobile landing page examples FAQ What is a mobile landing page? A mobile landing page is a dedicated web page designed to provide a unified and optimized experience for users accessing it on mobile devices. Unlike traditional desktop pages, mobile landing pages feature responsive design, fast loading times and easy navigation to encourage conversions. These pages can serve various purposes, from promoting a product to collecting leads, and are often part of microsite  campaigns. They’re essential for events like Black Friday landing page promotions, where mobile traffic spikes significantly. What's an example of a landing page? A great example of a landing page is a dynamic landing page  that personalizes content based on user behavior or demographics. For instance, an online retailer might use a Black Friday landing page with customized offers based on the user’s shopping history. Tools like the best AI landing page builders  and best landing page builders  make it easy to create these examples, combining advanced design with real-time optimization features. What is the size of a mobile landing page? The ideal size for a mobile landing page prioritizes fast loading speeds and a clean layout. Pages should be no larger than 1-2 MB to ensure quick load times on mobile networks. Essential elements like CTAs and headlines should fit within the viewport without requiring users to scroll horizontally. Using templates from the best landing page builders  makes sure that your page is optimized for both performance and visual appeal. Can I create a landing page with my phone? You can create a landing page on your phone using website builder apps or mobile-friendly platforms. These tools come with drag-and-drop features, making it easy to add text, images and forms right from your phone. While it’s possible, it might feel a bit limited compared to using a desktop, especially for more complex designs or integrations.

Build your landing page in minutes with Wix's AI website builder → There’s a learning curve when it comes to understanding how to create a landing page that not only looks good, but actually converts. However, once successfully done, a landing page has the potential to drive sales from the right crowd.  Moreover, having multiple landing pages aimed at various audience segments could pay dividends. In fact, businesses with over 40 landing pages amassed 12 times more leads than those with only one to five landing pages, according to a HubSpot study .   The problem? Creating a landing page has historically been a time-consuming task. But much has changed, thanks to the advent of AI landing page builders. Now, you can create a landing page in a matter of minutes.  Below are the best AI landing page builders worth testing out. Check out what makes each unique and how to pick the best one for your business.  TL;DR: best AI landing page builders The right AI landing page builder can help you launch faster, design smarter and convert more—without needing a background in web design. Whether you're creating a product page, lead capture form or campaign destination, this guide rounds up platforms that use AI to streamline creation and improve performance. Each tool on this list was chosen for how well it balances ease of use with real-world marketing value. From smart design suggestions to SEO-friendly structures and built-in analytics, these builders give you the tools to grow your business with less effort. Check out Wix’s AI website builder  and get your landing page up in record time.  Selection criteria What we looked for Intuitive interface User-friendly editing experience with minimal learning curve Customization & flexibility Strong template variety and ability to tailor branding, layout and design AI-driven design suggestions Automated layouts and content backed by best practices and engagement insights SEO tools Features that support on-page optimization and search visibility Mobile responsiveness Seamless experience across desktop, tablet and mobile Built-in analytics & A/B testing Tools to track performance and test conversion strategies Site performance Fast load times and reliable infrastructure Integration capabilities Compatibility with marketing tools, social platforms and email software 9 of the best AI landing page builders Wix Unbounce Framer Sitekick Appy Pie Lindo Writesonic MakeLanding Pageflow.ai 01. Wix Wix’s AI landing page builder  is designed to make it easy for non-technical users to create effective landing pages, while still giving you the creative freedom to customize your page as much as you’d like.  Accessible through Wix’s AI website builder, the landing page builder creates a fully functional, ready-to-publish page in minutes. All you have to do is chat with AI. Simply describe your business and goals, and the AI will design a page from top to bottom—even suggesting copy, images and widgets that are relevant to your business.  Alternatively, choose from one of Wix’s landing page templates . Whether you started with a template or the AI website builder, you can tweak your landing page in the Wix Editor where you’ll find AI tools for text creation, image creation, video trailers and more. You can also explore built-in marketing tools to help drive traffic to your landing page once it’s launched. These landing page website examples are good inspiration for building. Wix’s landing page builder additionally integrates with Wix’s full suite of business solutions (including Stores, Bookings, Events and more) as well as hundreds of third-party apps so that you can manage your entire campaign from one place.  Key features of Wix’s AI landing page builder : Unique chat-based experience: Get started by simply chatting with AI about your business and landing page goals. User-friendly editor:  A drag-and-drop website editor  makes it easy to customize your landing page. Support for dynamic pages : Design dynamic landing pages  that pull content (such as prices and product images) directly from your content management system (CMS), eliminating the need to manually update each of your landing pages as things change.  Built-in analytics:  Gain access to Wix Analytics , which can help you understand landing page performance and optimize your marketing strategies  as needed. Built-in marketing tools: Manage your social media ads, email campaigns and more from one workspace. Built-in business solutions : Connect your landing page with the right solutions for eCommerce, payments, events and more to create a seamless experience for your visitors. Price: Free forever plan, as well as multi-solution paid plans .* Learn how to make a website  from scratch with Wix or sign up for Wix  today. 02. Unbounce Unbounce offers two landing page builders: Smart Builder and Classic Builder. The Classic Builder is a template-based, drag-and-drop page builder with advanced coding and optimization options. Meanwhile, the Smart Builder uses AI to generate custom pages. Begin by answering a few quick questions about the purpose of your page and whether or not you’ll want to include a form on it. The builder will then recommend high-converting components and templates that are best suited for your needs.  You’ll have to manually pick your layout, but once you decide on the right structure, you can click a button to automatically generate copy for your page. Just provide a brief description of your business, and the Smart Builder will produce copy for your whole landing page.  Smart Builder integrates with many of Unbounce’s popular features, such as forms, popups and third-party integrations.  Key features of Unbounce’s Smart Builder: Optimized design recommendations: Browse design themes that are recommended to you according to your landing page purpose and business needs.   AI Copy Assistant: The builder will auto-generate copy based on your goals. Built-in optimization tools: Utilize Unbounce’s other AI tools, such as Smart Traffic, to send the right visitors to your landing pages and run A/B tests. Built-in audience analytics: Get insight into who your page reaches and how it performs. Dynamic text placement: Tailor landing page copy to the keywords that people use to find your page.  Price: Paid plans start at $99 a month.  03. Framer Framer offers a smooth “live prototyping” experience. From its normal website builder, you can access its AI features for creating a new page. It will ask you to describe the type of landing page  you want to build before constructing your page in front of your eyes.  You can regenerate your page as many times as you’d like; you may have to tweak and test your prompts multiple times to guide the AI towards the right style. However, once built, you can shuffle different components of the design, including its typography, colors and layout.  Framer mimics a Figma-like experience, showing you the mobile and desktop prototypes in one space. It also offers out-of-the-box localization tools for automatically translating content for different locales, but this AI feature comes at an additional cost.  Key features of Framer’s AI landing page builder: “Live prototyping” experience: Watch as your landing page is built in front of you, section by section. Multi-device prototyping: See the desktop and mobile design side by side on the same screen. AI localization: For an additional cost, use AI to translate your site content to multiple locales. Price:  Free forever plan, as well as paid plans starting at $10 a month. 04. Sitekick Sitekick asks for a short description of your project before designing a landing page for you in a matter of 60 seconds. The landing page will include text, images and a structure to match your project. You can customize your landing page from Sitekick’s Advanced Editor, plus connect your page to Google Sheets, a CRM or your preferred email marketing platform. The platform is designed to offer a truly one-click solution; it’s simple and straight to the point. Key features of Sitekick: Integrations with top tools: Connect your landing page to Mailchimp, Zapier and other supported applications. Fully responsive templates: Rest assured that all pages will adapt to any screen size.   Price: Plans start at $20 a month.  05. Appy Pie Appy Pie's AI landing page builder creates a page from a single prompt. You can enter a prompt like “create a product launch landing page for a new running shoe,” and Appy Pie will generate a page with sample text and images.  You’ll need a paid plan to be able to customize your page further, but Appy Pie lets you change your layout, color schemes and content as needed. That said, Appy Pie may not offer as many customization options as others on this list. It’s a simple, no-frills solution for those looking to get up and running quickly.  Key features of Appy Pie: Customizable layouts: Choose from hundreds of layouts that are designed for various industries and purposes. Mobile-optimized templates: All Appy Pie pages are built to look and work well on both desktop and mobile. Dynamic content: Show different types of content based on visitor location, device and other factors. Centralized dashboard: Monitor landing page performance and perform tests from one localized dashboard.  Price: Paid plans start at $36 a month. 06. Lindo Lindo’s builder is largely template-based, meaning you’ll have to choose from several pre-built designs to begin. Once selecting a template, you’ll need to provide a brief description of the product or service you’re looking to promote.  The AI will then create a landing page—plus suggest other pages to include on your site, should you want to add them. Lindo tends to use clean, minimalist layouts; you’ll most likely want to tweak the design to personalize it to your brand. You should also expect to swap out the images, as most images in Lindo’s AI-generated pages are stock images.  However, all Lindo pages will come with custom text to match your product or service. You can additionally integrate other apps, like Hotjar or Zapier, into your page.  Key features of Lindo: Minimalist design: Most of Lindo’s landing pages are built upon clean, simple templates. Integration with top tools:  Connect your page to several popular tools (like Intercom, Hotjar and Zapier) that are already compatible with Lindo.  Price : Paid plans start at $25 a month.  07. Writesonic Writesonic’s landing page tool is part of a suite of generative AI tools focused on content creation and marketing. The landing page tool creates content based on a few core details: the name of your product or service, a description of your offering and its top features.  After you’ve entered these details, Writesonic will present three versions of a landing page featuring three different variations of copy. Note: all Writesonic landing pages will use the same general layout. Expect to tinker with the design and add your own images prior to publishing your page via your preferred website builder.  Writesonic allows you to download the text or the HTML code. It’s also able to write copy in over 25 languages.  Key features of Writesonic’s AI landing page tool:  Copy-focused : Writesonic specializes in AI copywriting, so its landing page tool is uniquely focused on providing catchy, high-converting content. Support for multiple languages : Get content written in over 25 languages. SEO-friendly copy : Headlines and body text are SEO-friendly and optimized for conversions. Other built-in copywriting tools: Writesonic’s full suite of AI tools supports product descriptions, Instagram captions, blogs and more. HTML download : Download an HTML version of your landing page to use wherever your website is hosted.  Price:  Free forever plan, as well as paid plans starting at $49 a month.  08. MakeLanding MakeLanding is a dedicated landing page builder that uses AI to create most elements of your landing page including a logo, text, layout and illustrations.  To start, describe your project, e.g., “a waitlist page for a marketing webinar.” MakeLanding will then create your page. You can customize page elements like images, copy, favicons and buttons from the editor. MakeLanding offers six art styles and 12 color themes to choose from, plus can write in over 50 languages.   Key features of MakeLanding: Support for multiple languages: Generate copy in over 50 languages. Flat fee: Instead of paying a monthly subscription, simply pay a one-time fee to create your landing page with MakeLanding. Responsive, SEO-friendly design:  Enjoy landing pages that are already responsive for all screen sizes and built with SEO in mind.  Price:  Paid plans starting at $9 a month. 09. Pageflow.ai Pageflow.ai is a straightforward tool that uses ChatGPT to generate landing page elements from a single prompt. It’s currently in “early preview” mode and is free to use.  To get started, describe the type of page you’re trying to create. The tool will generate five website sections, including a hero section, list of features, pricing, CTA and FAQ section. Its ChatGPT-powered tech will provide custom text, which you can edit from Pageflow.ai—but you’ll need to modify the layout, branding and images on your own.  Easily export and download your code to use in your preferred website builder.  Key features of Pageflow.ai: ChatGPT-powered tool:  Pageflow.ai uses ChatGPT to personalize web copy to your project. Two preview modes : Preview the frontend design or the code behind it. Simple UI: Do everything from Pageflow.ai’s homepage. HTML download : Download an HTML version of your landing page to use wherever your website is hosted. Price:  Currently free to use, as it’s an early preview with pared-down features.  * Editor’s note: all prices are current as of July 23rd, 2025 and reflect monthly subscription price. What makes a good AI landing page builder? There are a lot of AI-powered website creation tools out there, with new platforms cropping up frequently. When you’re evaluating different landing page  builders, keep these criteria in mind: Intuitive user interface : A good AI landing page builder should have a user-friendly interface, making it easy for anyone to create an attractive landing page. Customization and flexibility : The tool should offer a solid range of customizable templates and design options to cater to your business needs and branding styles. AI-driven design suggestions : The builder should base its landing page designs  on industry best practices and user behavior insights to ensure high engagement and conversion rates. Integration with SEO tools : The AI landing page builder should ideally have tools to improve your page's visibility in search results. This includes recommending the best page structure and content for SEO.  Mobile-friendly design : Look for the ability to optimize pages for different devices, ensuring a seamless user experience across desktops, tablets and smartphones. Analytics and A/B testing : Built-in analytics can help you track page performance, while AI-powered A/B testing will let you test what drives the highest conversion rates. Site reliability  and site performance : The builder should ensure fast loading times and high performance, which are crucial for user experience and SEO. Integration capabilities : Look for integrations with other marketing tools, such as third-party marketplaces, email marketing software and social media platforms. This not only saves you time and money, but also ensures a cohesive marketing strategy. Learn more: Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Best vibe coding tools Best AI landing page builders FAQ What is an AI landing page builder? An AI landing page builder is a tool that uses artificial intelligence to help you create an optimized and visually appealing landing page with minimal effort. It analyzes your needs, suggests layouts and can even generate content or forms based on your goals. These tools are ideal for quickly building pages designed to drive action like collecting leads or promoting a product. By automating much of the process, they save time while helping you focus on what matters most. Should you use a landing page builder or a website builder? Choosing between a landing page builder and a website builder depends on your goals. If you need a single, focused page to highlight a product, service or campaign, a landing page builder is usually the better choice. On the other hand, if you want to create a larger site with multiple pages for branding, portfolios or blogs, a website builder is more suitable. Both tools can be effective, so it’s all about selecting the one that aligns with your needs.

Turn your ideas into a website you love with Wix →   How to create a landing page starts with clarity: one page, one goal and a clear next step for visitors. A strong landing page helps you collect leads, build interest and move people closer to becoming customers. With Wix's AI landing page builder , you can choose from customizable landing page website templates  to create a focused page that looks professional and feels easy to manage. With a free website builder , you can quickly build a landing page that turns visitors into leads. Creating a landing page should be simple. Wix is a website builder that helps you design and launch a clean, focused page step by step, so you can share your idea and start collecting interest. Ready to try it out? Start building your landing page for free today. TL:DR: how to create a landing page A landing page is a single page built to boost conversions by focusing visitors on one clear action. It works best with a clear goal, simple design, persuasive copy, visuals, social proof and a standout call-to-action. You can build one quickly with templates or AI tools, then test, track and promote it through ads, email, SEO or social media to maximize results. Ready to create a landing page? Get started with Wix today. What is a landing page? A landing page is a single web page made for a specific marketing or advertising purpose. It’s where someone lands after clicking a link in an email, social post or ad. Unlike a regular website that has lots of pages and goals, a landing page focuses on just one thing—like signing up for a newsletter, downloading a guide or making a purchase. By keeping the page simple and removing distractions, it guides visitors straight to that action, making it easier to turn clicks into leads, sales or signups. Check out these landing page examples to see more. Landing page purpose A landing page exists to get one thing done—like capturing leads, making sales, promoting events, growing subscriptions or collecting feedback. Marketers, small business owners, startups and app creators use them when launching products, running ads or testing ideas. The table below breaks down these goals and shows practical tips for making each landing page action work. Marketing goal How a landing page helps Tips to make landing pages work Generate leads Turns visitors into potential customers by collecting emails or contact info Keep forms short and simple, offer a freebie or incentive, place forms at the top, use clear text to explain benefits Drive sales Focuses attention on a single product or offer to boost purchases Use benefit-driven headlines, bold CTA buttons, show reviews or testimonials, add urgency with limited offers Promote events Gets people to sign up for webinars, workshops or launches Clearly state date, time and benefits, use countdown timers, simplify registration, highlight speakers or perks Build brand trust Shows credibility through testimonials, case studies or client logos Display real customer stories, trusted logos, awards or certifications, keep the design clean and consistent Grow subscriptions Encourages newsletter, course or membership signups Offer exclusive content, keep the message clear, place CTA where it stands out, avoid distractions Test ideas Validates new products, offers or campaigns Try A/B testing for headlines, images and CTAs, track clicks and conversions, see what messaging works best Build awareness Introduces your brand, product or service to new audiences Keep messaging simple, use strong visuals, highlight key benefits, limit navigation to keep focus Recruit members Drives signups for communities or programs Show benefits of joining, add testimonials, make steps easy, use urgency if it fits Get app downloads Pushes visitors to download a mobile or desktop app Highlight app benefits, show screenshots or demos, link directly to download, use strong CTA like “Download Now” Run promotions Shares discounts, coupons or limited-time offers Use urgency with countdowns, highlight savings, make CTA prominent, emphasize the offer visually Encourage referrals Gets users to share with friends or refer others Offer rewards or incentives, make sharing simple, show how sharing benefits everyone Gather feedback Collects insights from users to improve products or campaigns Keep surveys short, use clear questions, offer small rewards, make it easy and visually clear to respond How to create a powerful landing page in 13 steps Ready to bring your ideas to life with a high-converting landing page? Launching a product, collecting leads or building brand awareness all starts with a landing page that grabs attention and drives action. Follow these simple steps to create a page that looks great and delivers results. Define your landing page goal Choose the best platform Select the perfect template Craft a headline that grabs attention Write copy that converts Design for simplicity Create irresistible action-driven CTAs Use visuals strategically Add social proof Optimize for mobile Track performance and measure Test and optimize Promote your landing page 01. Define your landing page goal What do you want visitors to do when they arrive? Signing up for a newsletter, making a purchase or downloading an ebook—having a focused goal helps shape your design and messaging. The more specific you are, the easier it is to create copy and visuals that drive action. For example, if you're aiming for webinar registrations, your call-to-action should highlight the benefits of attending. Understanding your visitors' journey is just as important. By identifying their pain points or needs, you can present your offer as the solution. This clarity in purpose not only shapes your content but also ensures your landing page aligns with what your audience expects, making it easier for them to take action. 02. Choose the best platform If you know your way around code, you can create a landing page with HTML and CSS for full control over the design. If you want something faster and simpler, platforms like Wix offer great-looking templates that are easy to use. These tools save you time, so you can focus on your content instead of worrying about the technical stuff. Don’t forget to pair your landing page with a strong domain name  that represents your brand and makes it easy for people to find you. Choose a platform that fits your skills and the features you need to get the best results. You can even start with a free landing page  to keep costs down while you build and test your idea. 03. Select the perfect landing page template Templates save time and make your page look professional but not all templates are the same. Choose one that suits your goal and audience. For example, if you’re promoting a product, go for a landing page template  that clearly highlights images and features. Templates for lead generation often include fields for email sign-ups so picking one designed for your purpose will make things easier. Once you’ve chosen a template, customize it to stand out. You don’t want your landing page looking like everyone else’s so adjust fonts, colors and images to match your brand. Even with a pre-designed template, adding personal touches helps your page connect better with your audience and support your marketing  strategy. Alternatively, you can test drive some of the best AI landing page builders  for fresh designs and conversion-optimized copy. What to include on a landing page: Use a clear headline and supporting subheadline, visuals that show your offer, benefit-focused copy, a bold call-to-action and social proof. Keep forms short and add extras like FAQs or guarantees to boost conversions. 04. Craft a headline that grabs attention Your headline is the first thing visitors see, so it needs to grab attention and be clear. Share the value of your offer in a way that’s specific and easy to understand. Instead of something generic like “Welcome to Our Website,” try a benefit-driven approach like “Double Your Leads with Our Free Tool.” It quickly shows what visitors gain by staying on the page. Keep your headline bold, simple and easy to read for a strong first impression. Adding urgency or exclusivity can make your headline even more effective. Phrases like “Limited Time Offer” or “Only 24 Spots Left” encourage visitors to act fast. Pair your headline with a subheadline that supports your message and offers just enough detail to keep readers interested without overwhelming them. 05. Write copy that converts: focus on benefits When writing landing page copy, focus on how your offer benefits your audience instead of just listing features. For example, instead of saying “Our product is easy to use,” try “Get started in minutes without any training.” Or instead of “We offer fast delivery,” go with “Receive your order in as little as 24 hours.” Keep it short and easy to skim by using short paragraphs or bullet points. Most visitors skim landing pages, so make sure your main message is clear and stands out. Show how your product solves a problem, why it’s worth their time and what they should do next. And finally, use clear calls-to-action to drive clicks and get conversions. 06. Design for simplicity: less is more A cluttered landing page can distract visitors and hurt conversions. Keep the design simple and focused on the goal. Use white space to make the page feel open and easy to navigate. Stick to a minimalist color scheme that fits your brand and pick fonts that are easy to read on any device. Avoid adding too many images or elements that fight for attention—every design choice should have a purpose. Simplicity also applies to navigation. On a landing page, get rid of unnecessary links that could pull visitors away from your main goal. The design should naturally guide them toward the call-to-action without overloading them. A clean, clear layout makes the experience better and helps visitors stay focused on converting. 07. Create irresistible action-driven CTAs A strong call-to-action (CTA) is crucial for encouraging visitors to take the next step. Use clear, action-focused language like "Get Started Today" or "Claim Your Free Trial" to guide them. Make the CTA button stand out by using a contrasting color that grabs attention. Think of it as the “finish line” of your landing page so it should be bold and easy to spot. Place your CTA where it’s most effective. On longer pages, add it at the top, middle and bottom so users can click no matter where they are. A clear, compelling CTA creates urgency and motivates visitors to act quickly and confidently. 08. Use visuals strategically: show, don’t just tell Visuals can make your landing page more engaging by sharing information quickly and in a way that sticks. High-quality images or videos showing your product or service in action help build trust with visitors. If you’re selling an online course, include a quick video of the course in action or real student testimonials to highlight its value. Make sure your visuals match your brand and message. Skip generic stock images that feel distant and go for authentic, relatable visuals your audience connects with. Optimized images also keep your landing page loading fast—no one likes waiting around. 09. Add social proof Social proof is a great way to encourage visitors to take action. Adding testimonials from happy customers or sharing positive reviews shows that others trust your product. When people see real examples of others benefiting from your offer, it builds credibility and reduces doubts. Use names, photos and specific details about the results your customers achieved to make testimonials feel more real. You can also include media coverage, awards or certifications to boost credibility even more. This kind of proof reassures visitors and helps them feel confident about choosing your product or service. The more proof you provide, the easier it is for people to trust what you’re offering. Landing pages can be short or long depending on what you’re offering. Mini and short pages work well for quick signups or downloads. Medium pages give more room to explain products or services with benefits and visuals. Long pages are best for detailed or high-value offers with testimonials, FAQs and multiple CTAs. 10. Optimize for mobile With most web traffic coming from mobile devices, it’s important to make sure your landing page looks and works great on smartphones and tablets. Keep text easy to read without zooming and make buttons big enough to tap without frustration. Test your landing page on different devices to confirm everything—from images to CTAs—displays properly. Slow load times or tricky navigation can drive users away fast. Your layout should be responsive, adjusting automatically to different screen sizes. Skip complex features like hover effects that don’t work on touchscreens. A fast, smooth mobile experience keeps visitors engaged and boosts conversions. 11. Track performance and measure Tracking performance is crucial for improving your landing page over time. Integrate analytics tools like Google Analytics to monitor important metrics such as bounce rate, conversion rate and user behavior. By understanding how visitors interact with your page, you can make informed decisions on where to optimize. This data will tell you what’s working and what’s not, allowing you to tweak your page to improve results. In addition to Google Analytics, you can set up tools like Facebook Pixel for more advanced tracking especially if you’re running ads. This helps you monitor conversions and retarget visitors who didn’t convert the first time. By setting up tracking early, you’ll gain valuable insights that guide future optimizations. 12. Test and optimize The work doesn’t stop after your landing page goes live—testing and improving it is crucial for success. A/B testing is a smart way to compare different versions of your page to see what performs better. Try testing headlines, CTA buttons or images to figure out what drives results. Small tweaks can make a big difference in boosting conversions over time. Optimization is an ongoing process, so stay active. If some elements aren’t working, use data and user feedback to make updates. Refresh your copy, adjust the design or move CTAs to keep your page effective and engaging. Always be on the lookout for ways to improve and stay ahead. 13. Promote your landing page Once your landing page is live, it’s time to bring in traffic. Use paid ads on platforms like Google, Facebook or Instagram, email campaigns and SEO to reach your audience. Focus on where they spend their time for better chances of attracting the right visitors. Don't forget about organic traffic too. Share your landing page on social media, include it in blog posts or use other content marketing efforts to grow your reach. A mix of paid and organic strategies helps your landing page get the visibility it needs to turn visitors into leads or customers. How to make a landing page with AI Looking for a fast and easy way to create a great landing page? AI makes it simple to build a high-converting page in minutes—no design or coding skills needed. Just share your business type and goals, and the AI will craft a custom page with tailored copy, images and features. Access Wix's AI website builder Choose a landing page Chat with AI, share your business type and goals The AI website builder will create your landing page for you including the copy, images. and widgets Landing page optimization Once you've created your landing page and start using, it at some point you'll need to analyze how well it is working — and how it can be optimized to work better. There are three main ways to optimize landing pages with analytics and data. They are —associative content targeting, predictive content targeting and consumer directed targeting. All three methods involve ways of delivering dynamic landing page content to users based on certain criteria. For example, associative targeting content uses generic parameters, such as a user's location, to deliver specific content designed for them based on their location. Predictive content targeting or active targeting as its sometimes also known as, delivers dynamic landing page content based on a user's past actions on a site, and aims to predict their future behavior or potential to convert based on this. Landing page resources Take a look at this article for more landing page best practices . Strengthen your online presence with our extensive ebook on how to create a landing page. What are landing pages good for? In online marketing, landing pages  are used to drive visitors towards conversion by getting them to click through to a specific action. That action could be anything from encouraging users to make a purchase on your online store , to subscribing to your mailing list, or countless other actions. Whatever it is, there should be just one, clearly-defined CTA (call-to-action) .As opposed to a full-blown professional website, a landing page is a single web page with a highly specific target: getting visitors to click through to your end goal. When done well, a good LP can hugely up your chances of success when it comes to your conversion marketing and when starting a business . Landing pages came about in 2003 , developed by the IT department at Microsoft in response to disappointing sales of their Office software at the time. Since then they have developed into a key part of many businesses digital marketing strategies. Generally, there are two main types of landing page s  used - reference and transactional. Reference pages are designed to provide targeted information about a specific product or service, without any of the other distractions found on website pages. A transactional page aims to move visitors to take action, from a CTA, usually by submitting their email address through a form. Learn more: Website vs landing page , Mobile landing page examples What does this actually mean? In terms of content, the landing page has one simple message  to convey. It promotes the desired action and sticks to explaining the benefits of performing this action. The design of the page needs to focus on supporting this objective  and nothing else. This also means that the website design  should be clean and simple, so as to ensure a smooth browsing experience and not to compete for the viewers’ attention. It should also be synced with your brand identity, from the favicon and icons used, to the colors and messaging. The ultimate goal of a landing page is to make site visitors click . Both the design and the text of the page need to reflect that, so make sure that all buttons are labeled with clear microcopy and that they stand out against the page’s background. The anatomy of a landing page , as its name may suggest, is made up of one single page . You can divide it into separate sections, but you should stick to just one page that preferably isn’t too long. Headers, subheaders, buttons and images need to represent the page’s message in a powerful and effective way , while ensuring that all elements remain cohesive. Check out this selection of best landing page examples  for inspiration.    Unless you’re planning on designing your landing page from scratch, make sure you’re using a professional landing page template . This will help ensure that your LP doesn’t only look good, but also has a strong visual hierarchy that instantly leads your visitors exactly where you want them most. You can start with this simple yet effective free template , which you can customize to suit your brand’s needs. You can also use a one page website builder  to build your landing page from scratch. How do landing pages actually work? In order for a landing page to fulfill its purpose, you first need to drive traffic to it. This can be done in a few different ways: Use the power of email marketing  to send the landing page to your subscribers via email. Post a link to your LP on social networks like Instagram or Twitter as part of your social media marketing (with or without paying for an ad campaign). You can also use a  link in bio tool  such as Hopp by Wix in order to generate more engagement towards your LP. Add a link to the LP within a blog post. If you don’t already have one, this can be a good opportunity to start a blog.   Optimize your landing page for search engines, by implementing advanced SEO features  that can help boost your chances of getting found by organic (non-paid) search. Create a PPC ad campaign on search engines for advertising purposes and link to the landing page. These are all good methods to drive traffic to your landing page but then you need to think about where to send visitors once they’ve clicked on your page. As mentioned earlier, the ultimate goal of a landing page is to get viewers to click but where is that click taking them? Will they be redirected to a shopping cart? An online form? An inner page within your company’s main website? To your actual website's homepage? Think carefully about the next step and create an easy path for viewers to get there with a single click. Landing page example for inspiration Here’s an example of a powerful landing page that we created. For more inspiration, check out these landing page examples , as well as Wix’s Landing Pages board on Pinterest . Subscribe to the Wix blog  for a weekly dose of fresh website design tips and trends. What to keep in mind when creating a landing page Ready to improve your online presence with a powerful landing page? Browse through these best landing page templates , designed specifically to help you generate clicks. Choose the theme or design that best relates to your field and add in your own images, text and links. If you wish to create a landing page from scratch, be sure to check out some the best landing page builders  to help you get started. Here are the main points to keep in mind when creating a landing page: Define your goal.  Pinpoint what you want your LP to achieve and stay consistent throughout every detail of your site. Create visual hierarchy.  Decide which elements are the most important and make them stand out. Generate action with a CTA. Make it clear to your LP visitors what they should do. These call-to-action examples  will give you a solid starting point. Craft a captivating design.  Engage your site visitors with an eye-catching design that will make them want to click and discover more. You should also opt for a strategic layout. As Emannuel Schwab, Creative Acquisition Manager at Wix, explains, “Most visitors don't scroll all the way to the bottom of a landing page. To make this marketing tool more effective and create the best user experience, place your design and content above the fold." Write killer copy.  Keep your text succinct and informative, with enticing headers that will give your visitors a reason to read on. Don't be afraid to include testimonials here from already satisfied users or customers. Choose the right images.  Set the tone and charm your visitors with impactful visuals. They can also help illustrate what it is that you’re all about. Highlight the value.  Let people know how clicking on the CTA, or other landing page metric , will benefit them. What will they get out of it? Craft and consider the impact of your value proposition. Go for the hard sell.  Don’t be afraid to be direct. Remember, you’ve created an LP for a reason, so go for it. Be bold with your unique selling proposition . How to create a landing page FAQ Do I need a website to create a landing page? Not necessarily, no. You can consider making a one page website as an alternative. Consider your current and future site needs, for example, if you anticipate needing more landing pages in the future it might be worth creating a site to start anyway. How do you create a landing page for beginners?   Creating a landing page is easy with drag-and-drop builders and AI-powered tools. Pick a template, add compelling copy, images and a clear call to action (CTA). Keep it clean, mobile-friendly and focused on driving conversions to make it work. What's the most cost effective way to build a landing page? The cheapest way to create a landing page is to use free website builders like Wix. These platforms offer basic features at no cost, allowing you to create a simple landing page with a custom domain. Alternatively, you can use HTML and CSS to code a landing page yourself. Using a developer to do so is also an option if your budget allows. Can I create a landing page without a website? Absolutely. You can create a standalone landing page without a full website. Platforms like Wix let you quickly build and publish single-page sites for promotions, lead generation or events. Host it on their subdomain or connect it to your own custom domain. How much does a simple landing page cost?   A basic landing page can cost anywhere from $0 to $500 depending on the platform and how much customization you need. DIY tools often offer free plans, but hiring a designer or developer for a custom page can increase the price. Don’t forget to budget for things like premium templates, custom domains or marketing tools. What app can I use to create a landing page?    There are plenty of apps to help you build landing pages like Wix, Unbounce, Leadpages and Instapage. Many platforms offer drag-and-drop editors, AI design tools and features designed to boost conversions. Choose the one that best fits your budget, design goals and integrations. Do I need a domain for a landing page?   Not necessarily. Most landing page platforms offer a free subdomain, but using a custom domain looks more professional and helps build trust. If you're running ads or collecting leads, it's definitely worth it. Can I build a landing page for free?   Yes, many website builders let you create landing pages for free. Platforms like Wix, Mailchimp and Carrd offer free templates and hosting, though they might include branding or have limited features. For a more polished look and extra tools, you can upgrade to a paid plan.