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The perfect domain is just a click away: claim your domain →  Branded dropshipping is a twist on the traditional dropshipping  model that allows you to sell products under your own brand. It’s an approach that can set you apart in the competitive eCommerce  landscape.  Branded dropshipping means you offer products that carry your unique brand, rather than generic items anyone can sell. This strategy involves custom packaging, labeling and sometimes even custom-designed products that reflect your brand's identity. What is branded dropshipping? Branded dropshipping is a type of dropshipping where you, the store owner, add your own branding elements to the products you sell through a third-party supplier. This includes adding your own logo and packaging, product labels, marketing materials and website. This differs from traditional dropshipping where you simply resell generic dropshipping products under the supplier's branding. Why branded dropshipping? By choosing branded dropshipping, you can create a distinctive presence in the market. It helps build customer loyalty and allows for premium pricing due to the perceived higher value of branded items. Moreover, it differentiates your offerings from competitors who may be selling similar unbranded products. If you're looking to start a dropshipping business  with limited capital, branded dropshipping is a viable option. It minimizes risk as you don't need to hold inventory  or handle shipping  logistics . Your focus can be on building your brand and marketing your products to the right audience. Learn more: Best dropshipping website builders  to get started with 6 branded dropshipping product ideas (+20 products) When it comes to branded dropshipping, selecting the right products is crucial for your brand's success. Here's a list of viable branded dropshipping business ideas  to help you brainstorm. Customized apparel Accessories Home decor Tech gadgets Beauty products Fitness and wellness 01. Customized apparel Customized apparel refers to clothing items that are personalized or modified according to specific design preferences, logos, text, or graphics chosen by the customer. This customization can be done through various methods such as screen printing, embroidery, direct-to-garment printing, or heat transfer. Branded dropshipping involves selling products online without handling the inventory or fulfillment process. In the context of apparel, this means that when a customer places an order, the product is manufactured and shipped directly from a third-party supplier or manufacturer to the customer. Customized apparel is particularly well-suited for branded dropshipping for several reasons: Customization allows customers to create unique and personalized apparel that reflects their style or aligns with a specific brand. This uniqueness can make the product more attractive and increase customer satisfaction. Examples include: T-shirt dropshipping with original designs Embroidered hats and beanies Personalized hoodies and sweatshirts Branded athletic wear for fitness enthusiasts Custom-designed socks and footwear Learn more:  How to start a clothing business , How to sell shoes online 02. Accessories Accessories are items that complement or enhance a person's outfit or appearance but are not essential components of clothing. They serve to add style, functionality, or personalization to an individual's look. Accessories can include a wide range of items such as jewelry, watches, hats, scarves, sunglasses, belts, bags and more. In the context of branded dropshipping, offering accessories can have several advantages. The first is their versatility. Accessories come in various styles and forms, providing a versatile range of products for a branded dropshipping store. This diversity allows businesses to cater to different tastes and preferences within their target audience. Accessories can be customized with a brand's logo, colors, or specific design elements, helping to maintain a cohesive brand identity. This consistency across products reinforces brand recognition and strengthens the overall brand image you’re trying to create.  Many accessories are relatively affordable compared to clothing items, making them accessible to a broader audience. This affordability can attract more customers and the lower price point may also lead to increased impulse purchases. Branded dropshipping accessory products include:  Engraved jewelry pieces (See jewelry dropshipping ) Custom-printed scarves and bandanas Personalized leather wallets and belts Branded sunglasses and eyewear accessories Unique phone cases with custom artwork 03. Home decor Home decor involves furnishings and decorative items that enhance the aesthetics and functionality of a living space. This category spans furniture, lighting, wall art, textiles and various decorative accessories. Branded dropshipping in the home decor niche offers several advantages, allowing stores to provide diverse and customizable items to attract a broad audience with varying design preferences. Some fantastic home decor products to dropship include: Custom canvas prints and wall art Branded cushion covers and throw pillows Personalized kitchenware like mugs and coasters Scented candles with signature fragrances Designer bedding sets with custom patterns 04. Tech gadgets Tech gadgets are electronic tools or devices with advanced technology that aim to make our lives easier, more entertaining, or more convenient. This category includes smartphones, smartwatches, fitness trackers, smart home devices, gaming accessories and more. Many people like keeping up with the latest technology trends. Tech gadgets, especially those with innovative features or improvements, are in high demand. The tech industry is always changing, introducing new gadgets and innovations regularly. This constant evolution creates trends and encourages consumers to look for the latest and most advanced products, making tech gadgets great for dropshipping. Examples of tech gadgets to sell include: Custom skin decals for laptops and tablets Branded wireless chargers and power banks Personalized USB drives and tech accessories Smart home devices with your brand logo High-quality earbuds and headphones in custom colors 05. Beauty products Beauty products cover personal care, skincare, makeup and grooming items like creams, makeup, hair products, perfumes and grooming tools. This category is favored by those aiming to enhance their appearance, practice self-care and stay updated on beauty trends. The beauty industry, known for its consistent demand, attracts people seeking products for skin, hair and overall appearance, making it a reliable market. Private-label skincare creams and serums Custom-branded makeup palettes Organic hair care products with your branding Nail polish sets in exclusive colors Bath bombs and soaps with personalized packaging Learn more: How to start a beauty business , Beauty dropshipping 06. Fitness and wellness Fitness and wellness products, like workout gear, supplements and wellness gadgets, support a healthy lifestyle. With more people prioritizing health and staying active, the demand for these items is going up. As folks focus more on well-being, there's a growing market for fitness and wellness stuff. People are willing to invest in products that help them reach their fitness goals. This category includes a variety of products, from exercise equipment to supplements, offering a diverse range to suit different preferences. Many fitness and wellness products, such as supplements, often lead to repeat purchases. This helps keep customers coming back and establishes long-term relationships. Yoga mats with unique prints Branded water bottles for gym-goers Fitness trackers with your company logo Wellness supplements in bespoke packaging Eco-friendly tote bags for shopping or gym use Learn more: How to start a fitness business Top branded dropshipping suppliers Choosing the right supplier is a critical step in establishing a successful branded dropshipping business. Here's an overview of four top dropshipping suppliers that cater to branded dropshipping needs. Modalyst Modalyst specializes in connecting online stores with suppliers that offer high-quality products. They have a vast selection of items suitable for branding and their integration with eCommerce platforms  like Wix makes them user-friendly. Just be aware that while Modalyst offers a range of products, their pricing can be higher compared to other platforms, which may affect your profit margins. After making a website , integrate it with Modalyst  for your branded dropshipping business.  Spocket  Spocket  connects online stores with premium suppliers from the US and Europe, offering high-quality products suitable for branded dropshipping. With fast shipping and a user-friendly platform, Spocket ensures smooth order fulfillment, helping you build a trusted brand. It integrates seamlessly with eCommerce platforms like Wix, making it easy to add branded products and automate fulfillment. While Spocket has a free plan, higher-tier plans unlock access to more premium suppliers and faster shipping options. After building your website, integrate it with Spocket  to scale your branded dropshipping business. Printify Printify is an excellent print on demand company for custom products. They provide a wide array of apparel and accessories that you can easily brand. Their mockup generator tool is particularly useful for visualizing your branded items. Printify relies on third-party providers for printing and shipping, which can sometimes lead to inconsistencies in product quality or fulfillment times. Start an online store  with Wix, then integrate it with Printify .  Printful Similar to Printify, Printful offers comprehensive print-on-demand services with the added benefit of in-house manufacturing. This control over production often results in consistent quality and reliable shipping. The cost of products on Printful can be higher and because they handle production themselves, the range of available items might be more limited than other suppliers. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. AliExpress AliExpress is known for its vast selection and competitive prices. It's possible to find suppliers willing to accommodate custom branding requests for various products. Shipping times from AliExpress can be lengthy and language barriers with suppliers may pose challenges. Additionally, quality control is crucial as product standards can vary widely. Learn more about integrating a Wix online store with Aliexpress .  How to get started with branded dropshipping Starting a business  dropshipping can be an exciting venture. Here's a step-by-step guide to help you launch your brand into the world of e-commerce. Identify a niche that resonates with your interests and market demand. Choose products that have branding potential and appeal to your target audience. Research suppliers who offer branded dropshipping services Evaluate their product quality, customization options and fulfillment reliability. Choose an e-commerce platform that supports dropshipping, like Wix. Design your store with a focus on branding and user experience. Use eCommerce website templates  to do this effectively. Develop a strong brand name, logo and visual theme. Ensure your product packaging and design reflect your brand identity. Utilize social media, content marketing and SEO to reach potential customers. Consider paid advertising to drive traffic and sales when starting. Monitor your sales data and customer feedback to understand what works. Continuously optimize your product offerings, marketing strategies  and customer  Ready to get started? Learn how to build a website with this easy guide. Branded dropshipping products and suppliers FAQ Can I start a dropshipping business with little to no money? Yes, one of the advantages of dropshipping is the low barrier to entry. You don't need to invest in inventory or warehousing, but you will need some funds for setting up your online store and marketing efforts. How do I ensure product quality branded dropshipping? Order samples from potential suppliers to assess quality firsthand. Also, read reviews and feedback from other customers to gauge their reliability and product standards. Is it necessary to have a registered business for branded dropshipping? While it's possible to start without formal business registration, having a registered business can enhance credibility and may be required for certain supplier agreements or payment processors. How do I protect my brand when working with suppliers? Choose suppliers who understand the importance of branding and are willing to sign a contract that protects your brand's intellectual property. What should I do if a customer recieves a defective product? Have a clear return policy in place. Work closely with your supplier to handle returns or replacements efficiently, maintaining customer satisfaction. Can I automated my branded dropshipping business? Many aspects of dropshipping can be automated using various e-commerce tools and plugins, which can help streamline order processing and inventory management. How can I compete with established eCommerce stores? Focus on building a unique brand identity and providing excellent customer service. Niche down your product selection to cater to specific market demands that larger stores may overlook. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping B2B dropshipping Automated dropshipping Sticker dropshipping Pet dropshipping

Your name idea deserves a home. Secure your domain now → You’ve poured hours into finding the perfect name only to wonder if it’s safe to use or if someone else might claim it. Trademarking your name takes that stress off your plate giving you legal protection and the freedom to grow your brand confidently. And when you’re just getting started creating a website that matches your trademarked name helps your business look polished and professional from the very first click. TL;DR: How to get a name trademarked Trademarking a business name in the U.S. protects your brand, gives you legal rights and helps you grow with confidence. The process includes checking if your name is eligible, choosing the right type of trademark and class, filing through the USPTO and maintaining your registration. You'll learn: What a trademark is and why it matters Benefits of trademarking your business name How to file with the USPTO, step-by-step How to pick a strong, protectable name Common reasons applications get rejected How to maintain and monitor your trademark What are trademark costs, timing and strategy Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. What is a trademark? A trademark is a legally protected symbol, word, phrase, design or combination of these elements that represent a brand or business. In the case of trademarking a name, a trademark provides the owner with exclusive rights to use the trademark in connection with the goods or services they offer. This ensures that no one tries to impersonate your business, using your name without your permission. It also discourages other businesses in your industry from using the same name or even one that is similar. It’s worth noting that registering a trademark with the USPTO offers stronger, nationwide rights than a common law trademark, which only applies to your geographic area. Before you start the process of trademarking a business name, check the domain name availability  to ensure consistency in your digital branding. How to trademark a business name in the U.S. Here, we’ll go over seven steps you’ll need to go through to have a trademark approved by the United States Patent and Trademark Office (USPTO). Read through these tips carefully before starting your application to avoid making errors that could cause delays in the approval process. Consider if your business really needs a trademark Search the trademark database Figure out if your business name is eligible for a trademark Determine what type of trademark you need Choose the appropriate trademark classification Determine your basis for filing Choose the right application for your purposes 01. Consider if your business really needs a trademark Trademarking a name is not something that happens overnight. In fact. The trademark process often takes several months to over a year, depending on office actions, responses and any third-party opposition. For that reason, it’s important to first determine whether trademarking a name is necessary for your business before you invest time into filing your application. If you have limited financial resources or you don’t have any intention of expanding your business beyond a local area, you can deprioritize the trademark registration on your unwieldy to-do list. Learn more: How to come up with a business name? 02. Search the trademark database Search existing trademarks through the USPTO’s trademark search tools inside the Trademark Center to check for conflicts or similar names. This database contains all registered and pending trademarks in the U.S. If your name is on that list, then you’ll need to go back to the drawing board. If you don’t find your chosen business name in the TESS database, search for similar names. You can use a variation on the spelling or similar words to see if there’s another business with a name that’s close to yours. If you spot a business in your industry with a similar name, your trademark may be rejected. For example, if you tried to trademark the name “Mack Donald’s,” the USPTO may think it’s too similar to the existing “McDonald’s” trademark and reject your application. Learn more: How to trademark a domain name 03. Figure out if your business name is eligible for a trademark Even if you don’t find the name you want to trademark in the USPTO database, it may still be ineligible for a trademark. The USPTO has specific requirements for a trademark registration that range beyond the existence of a similar business name trademark. For example, the name can’t be deceptive, immoral or overly generic. We’ll discuss more issues that may make your business name ineligible for a trademark further into the article. If you are unsure if your business name is eligible for a trademark, consulting with a trademark attorney can help clarify your options. Found the perfect name for your business? Lock in your domain  before someone else does. 04. Determine what type of trademark you need There are two trademark types that are relevant to the process of trademarking a name: a standard character mark and a special form mark. The type of format you choose will determine your filing requirements. A standard character mark (often referred to as a “word mark”) is a regular trademark of a name in plain text form. It’s the most flexible way to trademark your name as it protects your business name regardless of how it’s presented stylistically. With a special form mark (often referred to as a “design mark”), you’re seeking protection over a mark that uses specific design elements, such as fonts, colors or additional designs. For example, the name ‘Pepsi’ along with the brand’s circular logo would be considered a special form mark. The benefit of this type of mark is that you can protect both the wording and the design. 05. Choose the appropriate trademark classification Trademark classifications (a.k.a. classes) are used to categorize different types of goods and services for trademark registration purposes. The USPTO recognizes 45 classes of goods and services , 34 of which are goods and 11 of which are services. This classification process helps the trademark examiner determine whether there are any conflicting trademarks in the same class. It's important to choose the correct class (or classes, if your business qualifies for more than one) for your trademark application, as the USPTO will not allow you to change the classification once your application has been submitted. If you choose the wrong class, your trademark registration may be rejected or may not provide adequate protection for your goods or services. Additionally, the class or classes you select for your trademark application define the scope of protection. Therefore, using the trademarked name in a circumstance that’s irrelevant to its classification, the usage might not be protected. Let’s say Ulta (a chain of beauty stores) wanted to have an annual music festival. They might not be able to call the festival “Ulta Music Festival” because “Ultra Music Festival” is already trademarked. It’s worth noting that the class or classes you select in your trademark application define the scope of protection for your trademark. This means that if you use your trademark in a context that's outside the scope of the selected classes, it may not be protected. For example, let's say the beauty store chain, Ulta Beauty, wants to host an event called "Ulta Music Festival." Although the company owns the trademark for “Ulta,” it’s registered in a retail store services class. Therefore, it may not be able to use their preferred name because it’s quite similar to the “Ultra Music Festival” trademark, which is registered in the entertainment services class. That’s not to say that you should trademark your name in a bunch of different classes. Each class of goods or services requires a filing fee, which is currently $350 per class. Extra fees may apply depending on how your application is completed. Therefore, registering a trademark in multiple classes can be quite expensive. 06. Determine your basis for filing When trademarking a name, you need to determine the filing basis (or filing bases, if more than one applies to your situation) for your application. A filing basis establishes your right to register the trademark and determines the basis on which you are claiming ownership of the name. The trademark application provides four filing bases for you to choose from: Use in commerce : Your name is already being used on products or services available to the public. Intent-to-use : Your name isn’t yet being used, but you can demonstrate that you intend to use it on goods or services in the near future. Foreign registration : When applying for a trademark with the USPTO as a foreigner, this indicates your mark is currently in use in a different country for the same goods and services. Foreign application : You have already filed for a trademark in a foreign country and are now filing in the U.S. within six months of your initial application so that both can be approved within a similar timeframe. The basis for filing determines when the trademark registration will become effective. Use in commerce, foreign registration and foreign application require proof of use or registration. On the other hand, intent-to-use allows you to reserve the trademark for later use. 07. Choose the right application for your purposes Once you have all the information you need to submit your application, you can begin to file for a trademark. You’ll need a USPTO.gov account to file your application through the Trademark Center, the USPTO’s current filing system. Because the process of trademarking a name is somewhat tedious, the USPTO offers a streamlined version of their standard application. The USPTO no longer uses separate TEAS Plus and TEAS Standard applications. All trademark applications are now filed through the Trademark Center using a single application format. The base filing fee is charged per class of goods or services. Additional fees may apply if required information is missing or if you use custom descriptions instead of the USPTO’s pre-approved options. Providing complete and accurate details upfront helps avoid delays and extra costs. Upon submission, you’ll get a confirmation and a serial number to reference your application and check on its status. A USPTO examining attorney will review your application and decide if it meets all trademark requirements. This part of the process can take a few months, so don’t worry if you don’t hear back soon after you file your application. What to expect after filing If the examining attorney raises any questions or issues with your application, then you’ll have an opportunity to respond to office actions and make changes to your application. Note: this can add several more months to the process. Once the USPTO approves your initial application, the department will publish the trademarked name in the Official Gazette, a weekly publication announcing new trademarks. Third parties have 30 days to contest your trademark . If the USPTO doesn’t receive a valid complaint, they will issue the trademark for your name. However, keep in mind that you’ll want to continuously maintain your marks even after they’re issued. Federal trademark registrations last for 10 years. However, you can keep your trademark active by regularly filing maintenance documents and paying maintenance fees. You’ll also need to demonstrate that you’re continually using your trademark because trademarks that aren’t used for an extended period of time can be canceled or abandoned. It’s worth noting that once your trademark is active, it’s up to you to enforce it. Organizations such as the USPTO provide business owners with the rights and legal grounds to pursue legal action in the event of infringement, but they won’t take action on your behalf. It’s also important to know that registering a business name with your state is a separate step from trademark registration. The benefits of trademarking your business name There are a few notable benefits of trademarking a business name: Own exclusive rights : When you own the rights to your name, you can control how others are allowed to use your name and take legal action if it’s used in an unauthorized way. This means that no one else can use the same or similar name for similar goods or services without your permission. Explore these store names  to help you make sure yours is original. Attract investors : When you’re starting a business  and need to raise capital, a trademark can help to instill confidence in your business. Investors like to see that you’re building a unique reputable brand and taking steps to protect it. Plus, trademarking a name not only protects businesses from lawsuits that can quickly drain funds, but doing so also makes it easier to license and franchise your business which signals to investors that there are expansion opportunities. A trademark also shows them that you are serious about this business venture and that you would be a responsible business partner. Strengthen your brand : A trademark helps to establish your brand identity, making it easily recognizable by both its name and aesthetics. For that reason, it’s useful to include the logotype (a type of logo that features a brand name in a stylized typography) in the trademark registration. Think of big brands like Ikea or Coca-Cola: Just seeing the name likely makes you think of their iconic logotypes, including the font and color scheme. When you trademark a business name and a logotype together, you ensure that the styling has the same legal protection as your name. Expand your business : As your business grows, having a registered trademark can make it easier to break into new markets. You can protect your brand from infringement, while differentiating yourself from the competition. Protect your business from legal action : The primary benefit of trademarking a name is that it provides your business and its name with legal protection. If someone tries to use it, you can take legal action against them. If you don’t trademark a name and another business with a very similar name does, they could take legal action against your business. How strong does your trademark need to be? Not all names are created equal when it comes to trademarks. The USPTO looks for marks that are distinctive and not easily confused with existing ones. The strength of your trademark affects whether it gets approved and how easy it is to protect. Trademarks fall into a spectrum: Generic names  describe a product or service and are almost impossible to trademark. For example, trying to trademark “Coffee Shop” for a café would be rejected. Suggestive names  hint at the product or service without directly describing it. These are easier to protect. For example, “Netflix” suggests movies online without saying it outright. Arbitrary or fanciful names  are the strongest trademarks. They’re unique and unrelated to the product like “Apple” for computers. These are easiest to register and defend in court. Descriptive names  say something about your product but don’t stand out on their own. These can sometimes be approved if they gain “secondary meaning” over time but it’s harder and slower. For example, “Creamy Delights” for an ice cream shop might qualify after years of use. When you pick a strong, unique name from the start you save time, money and headaches down the road. Even small spelling changes or word combos can make your mark distinct, helping it get approved faster and making it easier to protect. 4 common reasons trademarks get rejected Let’s discuss a few common issues with trademark applications and how to avoid them. (For a full list of issues that are grounds for refusal, see the USPTO’s application checklist .) In the event that your application is rejected, you may file an appeal with the Trademark Trial and Appeal Board or start over with a new trademark application. 01. Your trademark is similar to an existing trademark If your trademark is similar or identical to an existing trademark or company name, then the USPTO will likely reject your application. For example, if you try to trademark the name “Wall Mart,” the USPTO will likely reject your application for being too similar to the registered trademark “Walmart.” Even if the existing trademark is for a business in a different industry, the USPTO may reject the trademark if it’s likely to confuse consumers. 02. Your name is improperly descriptive The USPTO may reject your application if it determines that the proposed mark misleads consumers about a quality or feature of the goods and services you offer. For example, if your name includes the word “organic” in it but the products are not organic, then the USPTO may consider the name to be deceptive or misdescriptive . The USPTO may also reject your application if you’re trying to trademark a generic descriptive term as it would put other businesses at an unfair disadvantage. For example, if you wanted to call your beverage business “Juicy,” the USPTO may deny your application. To avoid either circumstance, make sure that the name you want to trademark is original, accurate and doesn’t rely too heavily on descriptive terms. Study the best company names or use Wix’s business name generator for help thinking of a name that’s both relevant to your business and memorable. 03. Your trademark is a surname The USPTO may reject your application if the trademark consists of a surname that has no other meaning or significance besides identification of a person or family. So, they would likely reject my application if I tried to trademark my surname “Shwake.” However, they may accept my application if people already associate my surname with the products or services I’m selling. 04. Ornamentation If the trademark you wish to register is purely ornamental, as in a design including a symbol or words on clothing rather than the name of your business, it’s likely to be rejected. The trademark needs to serve a purpose by indicating a brand or business and can’t be purely decorative. Monitoring and protecting your trademark Registering your trademark is only the beginning. Once you're officially in the books, you need to keep a close eye out for similar names that might confuse your fans. Keep in mind that the USPTO won't give you a heads up if someone tries to file a mark that conflicts with yours, so it's up to you to stay on top of it. To protect your rights: Regular searches:  Check the USPTO database regularly for new trademarks in your industry. Even small variations could cause issues later. Online monitoring:  Track mentions of your brand online including social media and domain registrations to catch potential infringements early. Take action early:  If you see a business using a confusingly similar name, send a cease-and-desist letter, file a trademark opposition or consult an attorney. Acting quickly is cheaper and more effective than waiting for a legal dispute. Maintain your mark:  File required maintenance documents with the USPTO at 5-6 years and every 10 years after registration to keep your trademark active. Looking for specific business name ideas? Band names Restaurant names Craft business name ideas Boutique business name ideas Real estate business name ideas Marketing business names Food truck business name ideas Trucking business names FAQ: How to get a name trademarked How much does it cost to trademark a name? Filing fees for the USPTO start at $250 per class of goods or services with the TEAS Plus application. You’ll pay more if you file in multiple classes or use TEAS Standard and legal help can add $500–$2,000 depending on how complex it is. Should I get an LLC or trademark first? It depends on your priorities. Forming an LLC establishes your legal business entity quickly while a trademark protects your brand. Often small business owners form the LLC first and start the trademark process soon after. Is trademarking a name worth it? Yes, especially if your brand is built to last. A registered trademark gives you exclusive rights, legal protection and credibility with customers and investors. It also makes it easier to expand or license your business. How long does a trademark last? In the US, your trademark registration stays active for 10 years. To keep your brand protected forever, just file your maintenance documents and prove you're still using the mark between years 5 and 6 and then every 10 years after that. What requirements are needed for a trademark? Your trademark must be distinct, not confusingly similar to existing marks and not deceptive, immoral or generic. You also need to show it’s used in business or declare your intent to use it. What are the 4 types of trademarks? The main types are: generic (which can't be registered), descriptive (sometimes allowed if they've gained a following), suggestive (they hint at what you do) and arbitrary or fanciful (these are the strongest and easiest to protect). What happens if I make a trademark and never use it? Trademarks are all about taking action. If you register one but don’t actually use it for your business, your mark could be challenged or even canceled. To keep your legal protection solid, make sure you're out there using it. What cannot be trademarked? You can’t register generic terms, overly descriptive names without secondary meaning, immoral or deceptive marks, purely ornamental designs and surnames without distinctiveness. Is it better to copyright or trademark a name? A trademark protects your brand’s identifiers like names and logos. Copyright protects original creative works like text, art and music. If you want to protect your business name, a trademark is the way to go. Can I trademark without a lawyer? You can file directly through the USPTO using TEAS forms but a lawyer can help you avoid mistakes, classify goods correctly and handle oppositions or office actions. Can I sell without a trademark? Yes, you can operate and sell products without a trademark but your brand won’t have federal protection. This leaves you vulnerable if someone else uses a similar name. Should I trademark or LLC first? Forming an LLC first is a great way to build a solid foundation and protect yourself from liability. Once that’s set up, you should start the trademark process as soon as possible to claim your name and keep your brand safe.

Turn your ideas into a website you love with Wix →   Exploring how to make a winery website is the first step toward presenting your wines, your craft and your heritage in their best light. It’s about creating a site that feels true to your vineyard: warm, inviting and unmistakably yours, while giving you the tools to sell with ease and manage tastings, wine clubs, events and shipping without the usual headaches. As you lear n how to make a website , whether you’re starting with a free website builder or looking into more advanced options for building a business website , this guide walks you through exactly how to create one built for the way modern wineries operate.  You’ll learn how to choose a design that fits your brand, set up a polished wine catalog, sell subscriptions  and bookings, connect point of sale (POS), support wholesale buyers and more. By the end, you’ll have a clear, step-by-step plan to launch one of the best winery websites , designed to feel inviting for first-time visitors and effortless for loyal club members and returning customers. Ready to get started? Let’s build a winery website that does your craft justice. Discover top restaurant and food website templates  to launch your site fast and effortlessly. Building a winery website should feel as smooth and enjoyable as pouring a great glass of wine. With Wix, you can design, customize and launch a professional winery site in minutes. Wix simplify the process so you can focus on what matters most: showcasing your wines, telling your vineyard’s story and connecting with customers. Ready to craft a site that pairs perfectly with your brand? TL;DR: how to make a winery website Building a winery website doesn’t have to be complicated. By using the  best website builders  and having a plan, you can showcase your wines, tell your story, sell products, manage memberships and host events, all from one platform. Here’s what you need to do: Choose a template & brand your site:  Pick a design that reflects your vineyard’s personality, customize colors, logos, photos and messaging to tell your story. Using a free AI website builder  can help speed up design tasks and create polished visuals effortlessly. Set up your wine catalog & products:  Add bottles, vintages, bundles, AI-enhanced pack shots and detailed tasting notes for an appealing online store. Enable sales, subscriptions & memberships:  Offer wine club tiers, loyalty rewards and recurring shipments with Wix Plans and Wix Loyalty . Handle bookings, events & compliance:  Collect reservations, schedule tastings, manage tours and implement on-site and delivery age verification. Connect POS & marketing tools:  Sync in-person and online sales, automate email campaigns, set up discounts and optimize SEO to grow your winery b usiness. Once you work through these steps, you’ll have a winery website that looks great, runs smoothly and is set up to grow with your business. How to make a winery website in 10 steps  Let’s walk through the ten essential steps that will help you create a winery website that feels polished, intentional and ready to grow. Pick your winery template & brand your site  Set up your wine catalog  Configure product variants & store policies  Set up shipping, delivery & age verification Build your winery’s wine club (subscriptions) Create member perks  Add bookings for tastings, tours & events Add a blog for pairings, releases & harvest stories Set up POS for your tasting room  Launch your site & connect marketing tools 01. Pick your winery template & brand your site  The first step in making a winery website is choosing from website templates that already feel like your brand. Pick a template that matches the style and atmosphere you want your visitors to experience, along the lines of classic and elegant, rustic and cozy or modern and sleek. Once you’ve selected a winery website template , customize it with your brand colors, bottle shots and vineyard imagery. Strong visuals matter in the wine world, so think about the mood you want visitors to feel the moment they land on your homepage. A warm sunset, a tasting room interior or a close-up of your vines can all help communicate your story. Finish by updating your logo using a logo maker and applying best practices for how to design a logo  that represents your brand. Then adjust navigation and messaging so your brand voice sets the tone for the entire website experience. Did you know?: Wix offers winery-ready designs that give you a premium look without needing a designer, helping you go live fast while keeping web design  simple and approachable. Explore these  food and drink website templates  to launch you r winery website quickly. 02. Set up your wine catalog (bottles, vintages & collections) Your catalog is the he art of your winery website. Create product pages  for each bottle, including tasting notes, vineyard details, vintage info and clear pricing.  You can group your wines into categories, like Reds, Whites or seasonal bundles. This makes it easier for visitors to browse and find the bottles they want. High-quality product photography builds trust, and you don’t need a full studio shoot to get it.  AI pack shots If you’re capturing bottle shots yourself, start with one clean photo on a neutral background. Then use AI tools like Wix Photo Studio , Booth.ai or Pebblely to remove backgrounds, add winery-style scenes and match lighting across every SKU. Keep your lighting direction, bottle height and reflections consistent so your catalog looks cohesive. Upload both a clean version and a lifestyle version to each product page. Wix supports multiple product images, so you can showcase both clean pack shots and lifestyle visuals that show how your wines feel in the real world. 03. Configure product variants & store policies   Most wineries sell multiple vintages and bottle sizes, so set these up as product variants inside your winery website. Add 375 ml, 750 ml or magnum options, plus vintage years or limited releases. You can also offer 3-, 6- or 12-bottle bundles. Next, configure your store policies: shipping regions, refund rules and legal compliance. Wine shipping varies by location, so keep your language clear and accessible. This ensures customers understand exactly how delivery and availability work before checking out. Wix lets you add shipping rules based on weight, price or region, giving you flexibility to handle both standard orders and seasonal or club shipments. 04. Set up shipping, delivery & age verification  Selling wine means handling compliance properly. Don’t overcomplicate this step. Find a website builder that gives you tools to manage age verification and delivery requirements across the customer journey. Age verification on-site Create a sim ple lightbox popup  that appears the first time a visitor enters your site. Include two buttons: “I am 21+” and “I am under 21.” If a visitor selects “Under 21,” redirect them to a neutral page or simply close the Lightbox. Use cookies or localStorage so returning visitors aren’t asked repeatedly. Pro tip:  Keep the design visual and brand-aligned. Use a full-screen vineyard photo at sunset with elegant typography, such as “Sip responsibly: please confirm you are over 21.” You can also add a footer note: “Must be 21+ to purchase. Adult signature required upon delivery.” Age verification for delivery For actual wine deliveries, age verification must happen at handoff, not online, as this is a legal requirement in most countries.  To comply, enable “Adult Signature” through Shippo, UPS or FedEx so carriers are required to check ID when handing over a package. Add an automatic note during checkout and in order confirmations: “Wine deliveries require an adult signature and ID verification upon delivery.” Wix + Shippo  can also automatically print this note on shipping labels or packing slips, reducing manual work and helping ensure compliance.  For local deliveries, train couriers or use a delivery app that supports ID verification scanning to confirm recipients meet the legal age requirement. 05. Build your winery’s wine club (subscriptions)  Wine clubs are among the most profitable aspects of running a winery. Set up subscription or membership tiers: monthly, quarterly or custom cycles, and offer perks such as curated bottle shipments, exclusive discounts, early access to new releases or special tasting events. Here’s an example structure for a wine club: Tier Price Frequency Benefits Bronze Club $59/qtr Quarterly  3 curated bottles, 10% off reorders Silver Club $99/qtr Quarterly  6 bottles, 15% off, early access to releases  Gold Club $149/qtr Quarterly  12 bottles, 20% off, free tastings for two Setting up subscriptions on Wix Go to Pricing Plans → “+ New Plan.” Choose a Recurring plan. Add member benefits such as discounts, free events or member-only pages. Enable “Con nect to Wix Automations ” to: Trigger a welcome email. Add the member to a “Wine Club” contact label. Offer exclusive coupons via Wix Loyalty (for example, Bronze members get 10% off selected collections automatically). “Wix is so easy, everybody can use it. Once I found a template, I adjusted it to fit what I needed. Originally, I wanted a way for people to book reservations online during COVID, but I also needed one platform that could handle my website, payments, reservations, contacts and email marketing. Many wineries use tools just for reservations, but I wanted everything in one place, which is incredibly convenient.” - Aquila’s Nest Vineyards Learn how to make a subscription  website with Wix today→  06. Create member perks  Once members subscribe to your wine club, you can use different strategies to reward ongoing engagement and encourage repeat purchases.  Set up a points system where members earn rewards for every dollar spent, for example, 1 point = $1, redeemable at 100 points = $10 off. You can also reward loyalty for subscription renewals by adding an automation to give 50 points each time a member renews. To make perks feel exclusive, limit certain rewards to higher-tier members, like Silver or Gold, using contact tags. Referral bonuses are another powerful tool: use the “Refer a Friend” automation to grant 100 points for each successful signup. Pro tip:  Connect Wix Loyalty with Wix Automations to send automated messages such as: “You’re almost at your next reward.” “Your loyalty tier just upgraded to Gold!” This setup helps strengthen customer relationships, incentivize ongoing purchases and keep wine club members actively engaged. Learn more: What is a membership website? How to create a membership website  Best membership website builders Best membership websites 07. Add bookings for tastings, tours & events If your winery ho sts tastings, tours or private events, adding Wix Events  to your winery website can help. Visitors can choose time slots, pay online and receive automated confirmations, all managed in the same dashboard. Wix keeps scheduling, accepting payments  and contact details organized, making it easy for staff to m anage appointments even during busy weekends. “I also needed a way to collect reservations, which was especially important during COVID and I wanted to manage email marketing and everything else all in one place.”  - Aquila’s Nest Vineyards 08. Add a blog for pairings, releases & harvest stories A blog helps customers connect with your winemaking process and improves search engine optimization . Use a blog maker  to create posts that share pairing ideas, harvest updates, new releases and behind-the-scenes content.  By linking relevant products inside each post, like adding bottles featured in a cheese pairing guide, you make it easy for readers to explore and purchase. Over time, these posts help your winery appear in searches for varietals, regions, tasting notes and tourism-related keywords.  If you’re curious about starting a blog for your winery, you can also explore tips on: How to start a blog How much it costs to start a blog   09. Set up POS for your tasting room If you have a tasting room or sell at festivals and markets, adding a point of sale system ensures you get paid quickly and reliably. Your POS hardware  syncs with your online store so any in-person sale updates your inventory instantly. That means no mismatches between what’s available online and what is sold on-site. POS supports card payments, printed or digital receipts, local pickup orders and staff accounts, giving you a fully unified retail experience. 10. Launch your site & connect marketing tools Once your content, catalog and logistics are in place, publish your site and activate your marketing strategies . Add automated emails marketing campaigns , seasonal discount codes, cart reminders and social integrations across Instagram, Facebook and TikTok to engage customers and drive sales. Update your SEO features , like page titles, meta descriptions, alt text and URL slugs to help search engines understand your winery’s offerings and improve visi bility.  As your team grows or you add new locations, Wix makes updates simple.  “It’s easy to update and adjust. We recently bought another property near Albany, New York, the oldest orchard in the Capital Region, which is three times the size of our current vineyard. We plan to build another vineyard there, and honestly, I built the website before even thinking about all the events we would host. I mostly needed a platform that could handle the website design, and Wix made it easy and convenient for me to manage myself, or for my staff to update later.” Aquila’s Nest Vineyards Advanced tools for growing your winery website Beyond creating a beautiful online store, wineries need tools to manage wholesale orders, memberships and legal compliance. Let’s take a look at the features that can help your winery website grow.  01. Wholesale via SparkLayer (B2B) For wineries selling to restaurants, bars or distributors, SparkLayer for Wix  provides an easy way to manage wholesale operations.  You can create a separate “Wholesale” page and restrict access to site members tagged as “Wholesale.” With SparkLayer, you can: Display wholesale-only prices and set minimum order quantities. Offer bulk pricing tiers (e.g., 6, 12, or 24 bottles) with automatic discounts. Sync inventory with your Wix Stores catalog, avoiding duplication. Manage orders directly from the Wix dashboard or export to an ERP if needed. Optional enhancements include: Combining with Wix Plans to create exclusive access levels (e.g., “Gold Trade Partner” gets 20% off and free shipping). Adding an online form  for wholesale sign-ups with an automated approval flow, which automatically tags approved members as “Wholesale.” This setup ensures wineries can efficiently manage B2B sales while keeping pricing, inventory and member access centralized within Wix. Explore Wix premium plans → 02. Architecture overview A clear syste m website architecture helps wineries manage everything from retail sales to wholesale orders and memberships efficiently. A typical Wix winery setup might look like this: Front store: Public shop with retail pricing. Wine club signup via Wix Pricing Plans. Wholesale login via SparkLayer. Blog featuring pairings, harvest updates and seasonal content. System stack & integrations: Wix online store :  Core eCommerce engine. Wix Pricing Plans:  Subscription tiers for wine clubs. SparkLayer:  B2B wholesale layer for restaurants, bars and distributors. Shippo:  Fulfillment and age-verified shipping. Wix Loyalty:  Customer retention and rewards programs. Wix Automations:  Automate welcome messages, renewal reminders and reward notifications. Lightbox:  Age verification entry gate for compliance. This setup centralizes inventory, memberships, wholesale orders and marketing tools, making it easy to manage a winery’s online presence from one platform. Winery website examples built on Wix Here’s a look at some of the best winery and wine-tour websites, including what makes each site effective, how they reflect their brand and inspiration you can draw for building your own winery website. 01. Aquila’s Nest Vineyards Aquila’s Nest Vineyards  leans into its mission as “more than just a vineyard, it’s an experience.” Their site highlights not only their wines and vineyard, but also events, live music art, and community.  The homepage is warm and welcoming, emphasizing their climate-neutral ethos and award-winning status.  Their “Experiences” section makes it easy to reserve time for tastings, art workshops, food truck nights and fire-pit gatherings, showing how Wix can power not just sales but engagement. Their “Our Story” and “Our Wines” pages are clean and visual, showing a strong narrative that aligns with their community-focused branding. Want to create a winery website using the same template? Check it out: Template name: Start from scratch website template Editor’s note: W hile this winery site was built using a start from scratch website template, that’s actually one of the biggest advantages of Wix for wineries. Starting with a blank canvas gives you full creative freedom, so you can design a site that feels uniquely yours. This approach works especially well for wineries that want to highlight their story, events, wine club and experiences in a way that standard templates can’t always capture. 02. Daniel’s Vineyard Daniel’s Vineyard  has a straightforward, functional website that supports both its wine business and its venue business.  Their “Plan Your Visit” and event pages clearly communicate that the vineyard isn’t just about wine, it’s a destination for private events, open-house gatherings and community. The site feels personal and family-driven: the “Our Story” section emphasizes their journey from Tuscany inspiration to planting 14,000 vines with family and community.  Website navigation  is clean and actionable “Purchase Tickets”/“Plan Visit” CTAs make it easy for visitors to turn into guests. Want to create a winery website using the same template? Check it out: Template name: Vegetarian restaurant website template 03. The Windmill Winery Although primarily known as a wedding venue, the Windmill Winery  in Florence, AZ integrates its wine brand beautifully into a site focused on experiences.  Their Events and Tasting Room pages highlight live music, food trucks and rustic charm, making the winery feel like a lifestyle destination. The wedding component is front-and-center, yet the site doesn’t neglect wine: they provide tasting info, wine club membership options and tasting-room details. The site design uses high-quality imagery, clean layouts and a mix of event-focused and product-focused content to create a unified brand feel. Want to create a winery website using the same template? Check it out: Template name: Cake shop website template 04. North Georgia Wine Tours North Georgia Wine Tours  doesn’t produce wine, but their web design offers great lessons for wineries, especially around bookings, tours and local storytelling.  Their Tour Options page is clear and persuasive: they offer VIP all-inclusive tours, speakeasy tours and custom itineraries. The site makes booking simple. Their “Select Tour” page clearly communicates pricing, group sizes and pickup logistics. They also highlight the wineries they visit, giving credibility and local flavor to their tour routes.  Want to create a winery website using the same template? Check it out: Template name: Minimal layout website template Why trust Wix’s experts? Building a winery website should feel exciting. Wix gives you the tools to showcase your wines, tell your story and handle the essentials, from bookings to online sales. Our experts share practical guidance, tips and best practices to help you build a website that looks great and works smoothly. This article brings together winery website examples, clear steps and useful features so you can focus on growing your vineyard and sharing your craft. How to make a winery website FAQ What is the best way to make a winery website? The easiest way to make a winery website is by using a website builder, like Wix, offering a flexible platform with winery-ready website templates, an AI website builder for visuals and tools to manage your catalog, bookings, wine club memberships and marketing, all from one dashboard. How do I set up a wine catalog online? Start by adding each bottle as a product with tasting notes, vintages, pricing and images. Use AI tools like Wix Photo Studio or Booth.ai  to create professional-looking pack shots and lifestyle images for your bottles. Group wines into categories like Reds, Whites or seasonal collections to make browsing easier. How can I create a wine club on my website? Use Wix Pricing Plans to set up subscription tiers: monthly, quarterly or custom cycles, and offer perks like exclusive bottles, discounts or early access to new releases. Pair this with Wix Loyalty to reward recurring orders, referrals and long-term engagement. How do I handle wine sales and age verification online? Age verification is crucial. Use on-site Lightbox pop-ups for visitors and integrate Shippo, UPS or FedEx to require adult signature at delivery. This ensures compliance with legal regulations and protects your business when selling alcohol online. Can I take bookings for tastings, tours or events on my winery website? Yes. Wix Events allows you to collect reservations, accept payments and send automated confirmations. You can manage tasting schedules, tours and private events directly in your dashboard, keeping everything organized for your team. How do I connect POS for my winery’s tasting room? Wix POS syncs in-person and online sales, so your inventory stays up-to-date across your online store and physical locations. Accept payments, print receipts and track orders, all in one unified system.

Get started by: Creating a website →  | Getting a domain → Purchasing a domain name  from Wix usually costs between $9.90 and $45 per year, depending on the extension you select. However, your first year is free with any annual Wix plan . If you're creating a website or growing your brand, understanding how to choose a domain name  and understanding its costs can help you plan your budget and select the best option for your needs. Domain names serve as your website's address on the internet, making them one of your most important investments. With over 368 million registered domains worldwide , securing the right one at the right price matters more than ever. This guide breaks down everything you need to know about Wix domain pricing, from standard costs to hidden fees, plus how to maximize value with their free domain  offers. New to domains? Learn what is a domain  and how it can affect your website creation . Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: how much does it cost to buy a domain from Wix Wix domain names cost between $9.90–$45 per year, depending on the extension. If you're wondering how to buy a domain name , Wix makes it easy by including a free first year with an annual website plan. All domains come with SSL, domain privacy  protection, and no setup fees. Renewal rates are clear and match initial prices for most extensions. Here’s a quick look at typical Wix's domain name cost : Extension 1st year price Free with annual plan Renewal price .com $9.90 Yes $ 21.35 /year .net $14.95 Yes $14.95/year .org $14.95 Yes $14.95/year .xyz $15.95 Yes $15.95/year .online $36.00 Yes $36.00/year . co.uk $14.95 Yes $14.95/year .blog $25.00 Yes $25.00/year See the full list of TLDs  available from Wix. “Domain pricing isn’t just about finding the lowest number, it’s about understanding the value behind it. With Wix, your domain comes with instant reliability, easy management and smooth integration with your site. That means you’re not only paying for a name, you’re investing in a stress-free experience that helps your brand look polished and professional from the start.” - Ofir Gvili, domains PMM at Wix *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time.  Understanding Wix domain pricing structure Wi x Domains charges $14.95 to $45 annually for most domains, with prices varying based on the domain extension  you choose. Most popular domain extensions  like .com domains  start at $19.35 per year, while alternatives like .net  and .org begin around $14.95 annually. The pricing structure includes these components that provide excellent value: SSL certificate : Every domain comes with an SSL certificate, ensuring secure connections and boosting trust with visitors.  WHOIS privacy protection : Basic privacy protection is included, which hides personal contact details from public Whois domain  records.  Website hosting  integration : Domains purchased from Wix are automatically connected to Wix's hosting website  services, simplifying setup.  DNS management : Standard DNS management is included, allowing you to configure domain settings.  24/7 customer support : Access to Wix's support team for assistance with domain-related issues.  Domain transfer capability : The ability to transfer your domain to or from Wix without additional transfer fees.  Multi-year registration options : You can register your domain for up to 10 years, depending on the extension.  What are custom domains : The ability to create domains (e.g., blog.yourdomain.com) for organizational purposes. Domain registration periods range from one to ten years, with longer commitments sometimes offering better rates. The platform also provides automatic renewal options to prevent accidental domain expiration , though you can disable this feature if preferred.   “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” - Ofir Gvili, domains PMM at Wix How to get a free domain with Wix plans Wix domains come with a free domain voucher with annual plans, making it easy for new users to secure their dream domain at no upfront cost. When you purchase any annual Premium or Studio plan, you receive a voucher for one year of free domain registration covering popular extensions. The free domain voucher covers over 30 extensions including .com, .net, .org, .biz, .info and many country-code top level domains  like . co.uk, .de and .ca. This offer applies only to new domain purchases, not renewals or transfers of existing domains. To claim your free domain, you'll need to redeem the voucher within two months of purchasing your annual plan. While you won't pay for the first year, you'll need to provide payment information for automatic renewal after the free period ends. The voucher doesn't cover premium domains or additional services like extended website privacy  protection, but it includes the standard WHOIS privacy that keeps your personal information secure. Learn more: How to get a free domain name and how to create a website for beginners Breaking down costs by domain extension Wix domains support over 30 domain extensions, so you have plenty of choices to match your project's focus and audience. Different domain extensions carry different price points, reflecting their popularity, availability and intended use.  Here's what you can expect to pay for common extensions on Wix: .com domains  remain the most recognizable option at $19.35 per year. Despite being slightly more expensive, .com extensions often provide better brand recognition and user trust, making them worthwhile investments for businesses. Generic top level domain  extensions  like .net ($14.95), .org ($14.95) and .biz ($15.95) offer affordable alternatives while maintaining professional credibility. These work well for specific organization types or when your preferred .com isn't available. Creative extensions  such as .xyz  ($15.95), .online  ($36.00) and .blog  ($25.00) help brands stand out with unique positioning. While newer, these extensions are gaining acceptance and can strengthen brand identity. Country-specific extensions  like . co.uk ($14.95) and .de ($14.95) typically cost less than generic options, while providing regional targeting benefits for location-based businesses. If you want stability, Wix domains allow multi-year registration for up to 10 years, so you can lock in your choice and plan for the long term. Premium domains command higher pri ces based on their perceived value, keyword strength or existing traffic. These can range from hundreds to thousands of dollars annually, depending on market demand. Additional costs to consider While Wix maintains transparent pricing, understanding the complete cost picture helps you budget effectively. Most additional costs are optional upgrades rather than hidden fees. Pre mium DNS options:  Premium DNS services are available for users needing advanced domain management  features, though standard DNS works perfectly for most websites. Email hosting subscription: Email hosting through Wix requires a separate subscription if you want a business email  matching your domain. Regional taxes:  Local taxe s or VAT may apply to domain purchases, depending on your location. “The question regarding domains is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design See more: Is Wix good for business email? Renewal pricing and long-term costs Understanding renewal costs helps you budget beyond your first year, especially if you're not using the free domain offer. Wix renewal prices typically match initial registration costs, providing predictable annual expenses. Domains automatically renew 30 days before expiration, unless you disable this feature. You'll receive email reminders about upcoming renewals, giving you time to update payment information or make changes. Multi-year registration offers convenience and potential savings. While Wix allows registration for up to ten years at once, most users find 2–3-year terms provide the best balance of cost savings and flexibility. Grace periods protect against accidental expiration. If your domain expires, you typically have 30 days to renew before it becomes available to others, though fees may apply for late renewal. How much does it cost to buy a domain from Wix? FAQ Can I get a completely free domain from Wix forever? No permanent free domains are available, but you can get one year free with any annual Wix plan. After the first year, you'll pay standard renewal rates to keep your domain active. What happens if I don't renew my Wix domain? Your domain enters a grace period of typically 30 days after expiration. During this time, you can still renew it, though fees may apply. After the grace period, the domain becomes available for others to register. Can I transfer my Wix domain to another registrar later? Yes, you can transfer your domain to another registrar 60 days after registration. If you're wondering how to transfer a domain name , Wix doesn't charge transfer fees, though you'll need to pay the transfer fee of the receiving registrar. Are there setup fees for Wix domains? No, Wix doesn't charge setup or activation fees for domain registration. The advertised price includes everything needed to get your domain working. Can I register multiple domains with one free voucher? Each free domain voucher covers only one domain registration. If you need multiple domains, you'll need to purchase additional ones at regular rates. What payment methods does Wix accept for domains? Wix accepts major credit cards, PayPal and other payment methods depending on your location. You'll need to provide payment information even when using a free domain voucher for renewal purposes. How do I know if my preferred domain is available? Use Wix's domain name search  tool to check availability instantly. If your first choice isn't available, the tool suggests similar alternatives across different extensions. Can I change my domain name after purchasing? You cannot modify a registered domain name. If you need a different domain, you'll need to register a new one separately. However, you can connect multiple domains to the same website if needed.

Your name idea deserves a home. Secure your domain now → Your business name needs to work everywhere. It should look sharp on a truck, pop on a yard sign and make perfect sense when you’re making a website . This is where many ideas fall flat—they might sound catchy at first but end up feeling generic, trendy or are already being used by another local painter. The list below is designed to help you find a name that brushes up well against the competition and scales as you grow. TL;DR: painting business name ideas You’ll get creative name ideas across different styles, learn how to think about branding before locking anything in and get practical tips for choosing a name that fits your painting services, audience and future plans. It also covers what to check before claiming a domain name and how your company name ties into building your brand from day one. What you’ll learn The different styles of painting business names and when each works best How to narrow down ideas based on your brand and services What to check before you commit to a name Naming your painting business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Painting business name ideas to inspire you Explore this section for a curated list of band names designed to spark your creativity and inspire your search for the perfect moniker for your musical endeavor. Whether you're seeking something catchy, funny or entirely unique, these suggestions can help you find the ideal name that resonates with your style and vision. 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Take a look at these ideas: Sunshine State Brushmasters Tampa Bay Tints & Strokes Everglades Easel Masters Key Largo Color Craftsmen Panhandle Palette Pros Timeless painting business names Classic BrushCrafters Timeless Tints Studio Eternal Elegance Painters Vintage ColorCraft Enduring Impressions Co. Evergreen Palette Artistry Renaissance Hues Paintworks Heritage Strokes Studio Time-Honored ColorMasters Perennial Paint Creations Endless Canvas Craftsmen Time-Tested Pigment Pros Vintage Vibes Painters Old World Artisans Lasting Legacy Colors Clever painting business names PaintWit Stroke of Genius Paintworks The Color Alchemist Tintelligent Solutions PaletteWhiz ChromaCraft Innovations Artful Insights Painters SmartStrokes Studio Hue IQ Co. PaintSavvy Creations Canvas Connoisseurs CraftyColor Maestros The Brush Brains Punny Pigment Pioneers Vividly Witty Painters Modern painting business names ChromaWave Studios UrbanBrushCraft DigitalPalette Pros TrendyTints Creations ColorHub Innovations BrushTech Artistry PixelPerfect Painters ModernCanvas Co. ColorFusion Studio ExpressiveEdge Paintworks ArtTech Visionaries ContemporaryColor Crafters UrbanEasel Painters Modernist Masterstrokes PrecisionPigment Innovators Classic painting business names Heritage Painters Classic Colors Studio Time-Honored Brushwork Traditional Tints Co. Vintage Varnish Paintworks Artisanal Strokes Studio Elegant Expressions Painters Legacy Pigment Crafters Masterpiece Paint Co. Timeless Hues Creations Classic Artistry Studio Vintage Easel Painters Antique Palette Pros Artful Traditions Painting Old World Craftsmen Minimalist painting business names PaintMasters CleanCanvas HueCraft StrokeWorks PurePalette Minimalist Colors BrushEssence ZenStrokes SimplyHues ChromaCraft ModernTints FineLines Painters BasicBrush Studio BlankCanvas Co. SubtleShades Found your perfect painting business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Painting business real name examples Consider these service business examples  for service business ideas  and name inspiration. Fine Line Painting This painting business specializes in specific painting services and it uses its name to convey that. This is a great way to use your business name to really emphasize your line of expertise or the specific painting services you offer. How to choose the best painting business name Crafting the perfect business name for your painting venture is crucial, as it will shape your brand's identity. Follow these four steps to ensure you discover one that encapsulates your vision, captures attention and leaves a lasting impression on your clients: Define your brand identity Brainstorm keywords and themes Evaluate name options Get feedback and finalize 01. Define your brand identity Start by defining your painting business 's brand identity. Consider your values, the services you offer and your target audience. Are you a high-end painting service, an eco-friendly choice, or known for quick project turnarounds? Understanding your brand will help guide your brand or artist name selection. 02. Brainstorm keywords and themes Identify keywords related to painting, such as "brush," "color," "stroke," "canvas," or "palette." Additionally, think about themes or qualities you want to convey, like "precision," "craftsmanship," or "innovation." Create a list of these words and themes to serve as building blocks for your business name and leverage a business name generator tool or a list of store names to get a list of creative suggestions. To be more precise consider using a business name generator for artists . 03. Evaluate name options Review the generated business name options and assess them based on the following criteria: Relevance: Does the name clearly convey that you are a painting business? If scaling up is part of your painting business plan , you might want to make sure you choose a broader name, something from these contractor business name ideas , for example. Uniqueness: Ensure that the name is distinct and not too similar to competitors' names. Memorability : Is the name easy to remember, pronounce and spell? Domain Availability : Check if the corresponding domain name is available for a website. Social Media Availability : Verify that the name is available on major social media platforms. Learn more: How to make a website 04. Get feedback and finalize Once you've narrowed down your options, seek feedback from friends, family, or potential customers. Ask for their opinions on the names and consider their input. After gathering feedback, make your final decision and secure the domain name for your website. Looking for a business name for another business idea? Trucking business names Consulting business names Real estate business names Food truck business names Marketing business names Construction business name ideas Boutique business name ideas Photography business names Craft business name ideas Painting business names FAQ Why is choosing the right name so important for my painting business? Your business name is the first impression you make on potential clients and sets the tone for your brand. It can influence customer trust, market perception and overall success. What should I check before finalizing my business name? Ensure the name is unique, not trademarked by another business and available for domain registration. Verify if it's already in use online or on social media platforms. Can I change my business name in the future? Yes, you can change your painting business name but it will most likely involve a legal process and may require rebranding efforts. It's better to choose a name that suits your long-term goals from the start.

Get started by:  Creating an online store →  |  Getting a domain → As the ever-evolving eCommerce industry expands, it continuously represents the share of total retail sales. Having a strong foundation and understanding what is eCommerce  and the different eCommerce models is crucial to navigate the digital marketplace and create a successful online business strategy.  Whether you're new to the world of eComm or looking to optimize your existing business and create a website —this article will outline the different types of eCommerce and help determine which is the right fit when starting a business . Start selling: build your  eCommerce website  with Wix today. 8 types of eCommerce The eCommerce market consists of various models, each with unique features to meet businesses' specific needs. Before diving into the world of eCommerce business , consider and understand these models: Business-to-consumer (B2C) Business-to-business (B2B) Business-to-government (B2G) Consumer-to-consumer (C2C) Consumer-to-business (C2B) Consumer-to-government (C2G) Business-to-business-to-consumer (B2B2C) Business-to-administration (B2A) 01. Business-to-consumer (B2C) As one of the most common types of eCommerce used today, business-to-consumer (B2C)  businesses focus on selling goods and services directly to the end consumer. These businesses invest in creating a seamless user experience, offering personalized recommendations and providing easy checkout options. They often use digital marketing strategies like social media advertising and email marketing to drive traffic to their eCommerce website. Popular types of eCommerce within this include dropshipping , print on demand and ghost commerce . Learn more: Print on demand companies B2C examples : Amazon, Target and Coal and Canary Wix user and B2C example Coal and Canary 02. Business-to-business (B2B) While business-to-consumer models involve a transaction from a business to a private individual, business-to-business (B2B)  is the sale of goods or services from one business to another. Businesses focus on providing a streamlined ordering process, allowing buyers to order products in bulk, manage their inventory and track orders in real-time. B2B eCommerce platforms can offer customization features like tailored pricing for bulk orders, easy reordering options and integration with inventory management systems. B2B examples : Salesforce, Slack, Something Good Studio Wix user and B2B example Something Good Studio 03. Business-to-government (B2G) Businesses in this eCommerce model sell products or services to government agencies. These include a wide range of sectors like cybersecurity, waste management and urban planning. B2G platforms often have robust security features and strict compliance standards to ensure the safety of sensitive information shared between the two parties. B2G examples : FedBid, GovSpend and GovPlanet 04. Consumer-to-consumer (C2C) When two individuals engage in a transaction, rather than business entities, it falls under the category of consumer-to-consumer. Online platforms can act as intermediaries, providing a secure platform for buyers and sellers to connect and complete transactions. It also allows consumers to buy used or refurbished items at a lower price point, making it an ideal option for budget-conscious shoppers. C2C examples : Etsy, ThredUp, Vinted 05. Consumer-to-business (C2B) Consumer-to-business covers services provided by individuals, for businesses. Freelancers, consultants and independent contractors who offer their skills and services to the marketplace often use this structure. Businesses use online platforms to post the projects they need help with, and individuals can bid on those projects, providing services at a competitive price. C2B also includes influencer marketing, where individuals with a large following on social media can collaborate with businesses to promote products or services. C2B examples : Wix Marketplace , Fiverr and Upwork  06. Consumer-to-government (C2G) Consumer-to-government eCommerce involves transactions between individuals and government agencies. Consumers sell goods or services directly to government agencies, including providing goods or services for government contracts, grants or other procurement opportunities. This type of eCommerce is frequently seen in the healthcare industry, where medical equipment or services for government hospitals are purchased from individuals. C2G examples : eHealthTech, Medical Equipment USA and Grants.gov 07. Business-to-business-to-consumer (B2B2C) In this eCommerce model, businesses sell their products or services to other businesses, who then resell them to the end customer. This type of eCommerce can be used in industries like retail , where businesses buy goods from manufacturers and sell them to consumers in their stores. B2B2C can also involve third-party distributors or wholesalers, allowing those companies to reach a wider audience and expand their target base. B2B2C examples : Best Buy and TJ Maxx, Walmart 08. Business-to-administration (B2A) The business-to-administration (B2A) eCommerce model involves transactions between businesses and public administration or government institutions. Companies provide goods, services or innovative solutions aimed at supporting public sector functions such as digital tools for tax filing, e-learning platforms for education or software solutions for government processes. B2A examples : DocuSign for government e-signatures, SAP Public Sector and Government Digital Services (GDS) 5 eCommerce delivery model frameworks In addition to the different types of eCommerce, there are also various delivery models businesses can use to fulfill orders and get merchandise into the hands of purchasers. Each framework has its unique approach to generating income, and businesses can choose which model best suits their goals and target audience. These delivery methods can greatly impact customer engagement and play a role in the overall success of an eCommerce business.  Direct-to-consumer (DTC) Subscription DTC White label and private label Dropshipping Wholesale Direct-to-consumer (DTC) Direct-to-consumer is a popular delivery model where businesses sell their products directly to the end customer without any intermediaries. This method allows businesses to have full control over the production, pricing and marketing of their products, resulting in higher profit margins. It also gives them direct access to customer feedback and valuable data, that allows for better insights into consumer behavior and preferences. DTC examples : Warby Parker and Izzy Wheels Direct-to-consumer (DTC) example and Wix user Izzy Wheels Subscription DTC Subscription DTC eCommerce involves a recurring fee to receive goods or services regularly. Businesses selling consumable merchandise like beauty and grooming products, groceries or curated meal kits can benefit from this approach. Selling subscriptions  offer convenience for customers, as they can enjoy regular deliveries without having to reorder each time. Subscription DTC examples : Casper, Barkbox and Dollar Shave Club White label and private label White label and private label models allow businesses to offer products manufactured by another company under their brand name. With white label, the merchandise is sold to multiple retailers, who then rebrand it as their own. Private label involves selling a unique product created exclusively for one retailer or business. This channel allows businesses to offer a wider range of goods without having to invest in manufacturing. White label and private label examples : CVS Pharmacy (white label) and Target's Up&Up brand (private label) Dropshipping Ecommerce dropshipping  is a type of retail fulfillment business where production, warehousing and shipping are outsourced to a third-party supplier. In this model, there is no need to worry about stocking or fulfilling items personally. Instead, manufacturers or wholesalers ship orders directly to customers. Dropshipping examples : Modalyst, Printful and Vistaprint Get started dropshipping now. Wholesale Wholesale eCommerce involves businesses purchasing products in bulk at a discounted price from manufacturers or distributors and selling them to shoppers at a higher price. This option requires businesses to handle storage, shipping and customer service but allows for more control over the merchandise and pricing compared to dropshipping. Wholesale examples : Costco, BJs Wholesale Cluband Uline  Read more: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace Shopify alternatives  Wix vs Shopify WordPress alternatives eCommerce types trends for the year ahead Agentic Commerce is a potentially significant ecommerce type trend for the year ahead. This involves autonomous agents who actively research, negotiate and execute purchases on behalf of users. At the same time AI makes hyper-personalizatio n  has become the default. AI now builds dynamic, one-of-a-kind interfaces for every shopper, adjusting pricing, search results and content in real-time based on immediate behavioral signals rather than broad segments. Social commerce also has and continues to mature into a video-first ecosystem, where discovery and checkout happen seamlessly within livestreams and entertainment apps, often bypassing traditional websites entirely. How to choose an eCommerce business model Understanding the different types of eCommerce and delivery frameworks is a principal for how to start an eCommerce business . The next step is to dive deeper and focus not only on what type of products or services you offer via ecommerce KPIs but also get to know your audience. By narrowing in on the specifics, this will guide your answer on which type of eCommerce is right for your business.  What are you selling?  Consider the nature and demand for your products and services. For example, if you're selling handmade goods, a subscription model may not be the best fit, as customers may prefer a variety of products rather than receiving the same one regularly. If you're offering digital services or software, a subscription model could provide a steady stream of income.  Who is your customer? Understand your target market and their shopping habits. For instance, if you're selling luxury items to high-end customers, a wholesale or private label model may be more fitting as it allows for control over branding and pricing. If you're targeting budget-conscious consumers, a dropshipping or subscription model may be more appealing.  What are your cost and profit margins? Consider the resources you have available and which approach aligns best with your capabilities. Some types of eCommerce may have lower overhead costs but also result in lower eCommerce profit margins, while others may require significant upfront investments but offer higher profit potential. For instance, a subscription strategy may require regular product restocking and customer service management, while dropshipping may only need an initial investment in marketing and eCommerce website development.  What is your competition doing? Analyze what successful competitors in your industry are doing and whether their approach would work for your business. Additionally, keep an eye on emerging eCommerce technology trends and see if incorporating them into your chosen method could give you a competitive edge. Advantages of eCommerce models From sustainable eCommerce and the rise of AI in eCommerce, the industry is quickly changing the way markets operate. Before plunging into the world of eCommerce, it’s critical to first understand why businesses are turning to this method of selling. Here are some advantages of eCommerce models: Expanded reach Traditional brick-and-mortar locations are limited by their physical footprints and can only attract customers within a certain area. An online store is open at all times and accessible from anywhere in the world with an internet connection. This is an excellent opportunity for businesses to break into new markets without being limited by geography. Reduced overhead costs Running a retail store can be expensive. Rent, utilities and employee wages all add up quickly, making it difficult for small businesses to compete. In contrast, eCommerce stores have reduced overhead costs since there is no need for a physical storefront. Additionally, digital marketing strategies are usually less expensive than traditional advertising methods. With less operating costs, eCommerce businesses can often offer lower prices to consumers while maintaining profitability. Enhanced customer experience With eCommerce models, shoppers can receive a more personalized shopping experience compared to traditional shopping methods. Online businesses can track customers’ browsing and purchasing histories to make better product recommendations and offer promotions tailored to their interests. Providing personalized customer experiences helps build loyalty, which can lead to repeat business. Improved inventory management Brick-and-mortar stores often face the challenge of properly managing inventory turnover . This can lead to either out-of-stock products or excess inventory, both of which can be expensive and hurt the bottom line. In contrast, eCommerce models allow businesses to better manage their inventory levels. With real-time inventory tracking systems, businesses can quickly restock popular goods and reduce inventory levels on slower-moving items. Learn more: Ecommerce tools , eCommerce merchandising strategies Disadvantages of eCommerce Ecommerce has truly transformed the way people shop and conduct business. As with any system, it's important to be aware of limitations when considering setting up an eCommerce business. Technology dependence : Ecommerce heavily relies on information and communication technologies, which makes it vulnerable to disruptions. Be aware of the potential risks and take necessary measures to ensure a smooth online shopping experience. Regulatory issues : Currently, there is a lack of adequate laws and regulations governing eCommerce activities, both nationally and globally. It is crucial for policymakers to address this gap and establish comprehensive frameworks to protect consumers and foster trust in online transactions, also to facilitate the growth of international ecommerce . Shipping delays : Customers may have to wait longer for their products to arrive, or there could be issues with delivery, such as damaged items or lost packages. This can result in customer dissatisfaction and a negative impact on the reputation of the business. Product experience:  When shopping online, some consumers may feel hesitant to make a purchase without being able to physically examine the products beforehand. Providing detailed product descriptions, high-quality images and customer reviews can help alleviate these concerns and enhance the overall shopping experience. Security concerns : In the digital age, security threats such as hacking and data breaches are a concern for online transactions. It is essential for eCommerce platforms to implement website security  measures, such as encryption and secure payment gateways, to safeguard customer information and instill confidence in online shoppers. Learn more: How do you make a website ? Types of eCommerce FAQ Which types of eCommerce businesses are successful?  The success of an eCommerce model depends on various considerations, including the niche, target market and execution of the business. The key lies in choosing the right model to align with your business goals and cater to your customers' needs.  What hosting company should I choose for my eCommerce store?  When selecting a hosting website , consider factors like uptime reliability, website speed and performance, security features and customer support. Cloud-based platforms like  Wix for eCommerce  make setting up your store easy.  How do I start an eCommerce business?  Starting an eCommerce business involves several essential steps including market research, setting up a website, sourcing products or services, marketing and promoting your store. Is eCommerce a profitable business?  Ecommerce continues to thrive as a lucrative industry, with many businesses seeing significant success and profits. Proper planning, strategic decision-making and adaptation to market trends can increase your chances of running a profitable eCommerce store. First, learn how to sell online, then go build a website to get your business started.  What's the difference between vertical and horizontal ecommerce? Vertical ecommerce focuses on selling products within a specific niche or industry (e.g., only selling beauty products — often meaning greater depth of expertise and tailored customer experiences. Horizontal ecommerce offers a wide range of products across multiple categories (e.g., Amazon). While less specialized, horizontal models can capture a larger market share. su What is re-commerce and how does it differ from traditional ecommerce? Re-commerce, or reverse commerce, focuses on the buying and selling of previously owned or used goods. Unlike traditional ecommerce, which typically deals with new products, re-commerce platforms promote the resale of goods, promoting sustainability and circular economy principles. Examples include ThredUp for clothing or BackMarket for electronics. comv What is conversational commerce and how does it enhance the online shopping experience? Conversational commerce integrates messaging apps, chatbots or voice assistants into the shopping process. It allows customers to interact with businesses in real-time, ask questions, get personalized recommendations and make purchases through chat interfaces. It's particularly effective for complex products or services that may require additional explanation or guidance. What is collaborative commerce (c-commerce) and how is it different from traditional ecommerce models? Collaborative commerce involves multiple parties working together in the ecommerce process. This can include partnerships between businesses, integration of customer feedback into product development or peer-to-peer marketplaces. Unlike traditional models where businesses operate independently, c-commerce emphasizes shared resources, co-creation and community involvement. Examples include crowdsourcing platforms, peer-to-peer lending in fintech, or businesses collaborating on limited edition products.

Your business ideas deserve a website, secure your domain →   Starting an AI business can feel overwhelming with so many directions to explore and choices to make. It’s challenging to find the right idea, gather quality data and build something truly valuable without getting lost in the complexity. But these challenges come with exciting possibilities. AI is transforming industries, from personalized healthcare to smarter marketing and efficient logistics, opening doors for innovative startups to make a real impact. More businesses leverage AI  every day to solve problems in fresh ways. If you’re ready to start a business  that stands out and grows with the future, this guide offers practical AI business ideas to help you get there. Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. TL;DR: best AI business ideas Businesses now use AI   to deliver smarter personalized solutions across industries like healthcare, marketing, smart homes, transportation and more. From AI virtual assistants and content creation tools to recruitment platforms, finance apps and security systems, AI helps companies solve real problems, optimize processes and offer unique value. To succeed, focus on quality data, target a clear niche and build tools that improve customer experience. Popular AI business ideas include personalized nutrition plans, autonomous transport features, generative media platforms, AI-powered marketing agencies and AI-driven education or ethics tools. If you’re wondering how to make money with AI , there’s plenty of room to build profitable ventures that leverage this technology as AI spending grows. AI business sectors Common AI applications How you make money Customer service & productivity Chatbots for answering questions, virtual assistants, email sorting apps Setup fees, subscriptions Content creation & marketing AI tools for writing blogs, marketing agencies using AI for ads, social media trend analyzers Monthly plans, retainers Smart home & transportation Smart thermostats, lighting automation, parking assistance, delivery fleet navigation Device sales, licensing Healthcare & wellbeing AI for analyzing medical scans, personalized diet plans, health risk prediction Licensing, service fees Recruitment & HR Resume screening, job matching platforms, interview scheduling bots Subscriptions, per-hire fees Business operations & logistics Customer management systems, inventory tracking, shipment automation SaaS subscriptions Security & moderation Cybersecurity threat detection, fraud prevention, AI content moderators Licensing, managed services Creative media & design AI tools for creating logos, generating art, video editing assistants Subscriptions, usage fees Finance & legal Budget tracking apps, investment risk scoring, AI contract generators Subscriptions, commissions Education & ethics Online AI training courses, fairness auditing tools for AI models Course fees, consulting Agriculture Crop monitoring with drones, smart irrigation systems, pest detection Product sales, consulting What is an AI business? An AI-based company leverages artificial intelligence in its business operations  to provide unique value to its customers. This includes all kinds of businesses, from large corporations using AI to improve their decision-making to startups creating smart home management systems. Examples of AI businesses include: Tesla:  The automotive and clean energy company uses AI in its advanced driver assistance functionality— Autopilot . Netflix:  The video streaming giant relies on AI to personalize content recommendations for its users.  Spotify:  The digital music service employs AI for its Autoplay, music recommendations and personalized playlists .  Stitch Fix:  This ecommerce clothing store uses AI to analyze user-submitted style profiles, provide personalized clothing recommendations  and incorporate customers’ feedback to tweak its suggestions.  13 best AI business ideas AI-powered virtual assistants and chatbots AI content creation businesses AI-based marketing agencies AI personal productivity agents and workflow automation apps AI model training platforms and data labeling services AI smart home management startups Healthcare startups Autonomous transportation businesses Generative media platforms AI customer relationship management systems AI human resources recruitment platforms AI business operations and logistics AI social media promotion businesses Security AI businesses Agriculture AI innovations AI-powered recommendation engines AI-powered design tools AI finance and investment tools AI legal assistant services AI moderation and content filtering bots AI education and training platforms AI ethics and auditing services 01. AI-powered virtual assistants and chatbots AI assistants and chatbots handle customer questions, book appointments, manage orders and qualify leads—all without human help. Businesses use them to respond faster, reduce workload and stay available around the clock. You can build a business creating bots for specific industries like eCommerce, real estate or healthcare. Focus on bots that are easy to train, work across websites or scheduling tools and can be tailored to each business's tone. Add value by offering features like lead tracking, performance insights or multilingual support. There are several ways to earn—one-time setup fees, monthly plans for updates and monitoring or even a self-service builder clients can subscribe to. Most businesses want automation but don’t know how to start. If you make it simple and effective, there’s strong demand. 02. AI content creation businesses AI-driven content tools are still in high demand—especially when they support the creative process rather than try to replace it. You can build AI products that help businesses write faster and publish better content, especially when starting a blog or scaling one. Ideation : Help generate blog topics, outlines, examples and supporting data to speed up research and planning. Branding : Assist businesses in refining their messaging across websites, emails and blog posts to stay consistent and clear. Editing : Build tools that check for readability, structure, tone and grammar—helping shape stronger content ready for publishing. You can also offer AI translation tools that focus on transcreation—adapting blog content for different cultures and languages while preserving intent and voice. For businesses expanding globally, direct translation isn’t enough. They need content that feels local. Learn more:  Create a website Use AI to build your website 03. AI-based marketing agencies You can establish an AI-based marketing agency that leverages advanced data analytics . By analyzing demographic information, browsing behavior, purchase history and social media interactions, you can develop optimized marketing strategies .  With AI, you can help businesses connect with individual customers on a one-to-one level by analyzing customer data in real time. Beyond that, you can identify influencers who are the best fit for particular businesses to promote their services across social media.  Additionally, you can set up AI tools to monitor search engine results pages (SERPs), search trends and Google Search Console (GSC) keywords to suggest adjustments for clients’ search engine optimization  (SEO) strategies.   Learn more:   How to sell online How to make money online 04. AI personal productivity agents and workflow automation apps AI can handle repetitive tasks so people can focus on what matters. You can build tools that manage schedules, sort emails, organize to-do lists or summarize long documents in seconds. These types of agents act like digital assistants that actually get things done. There’s also demand for AI that automates team workflows—like generating meeting notes, tracking project updates or sending reminders. You can target specific roles or industries, or create flexible tools that individuals and small teams can set up without help from IT. Offer this as a paid app, a browser extension or a subscription-based platform. If it saves time and removes friction from daily work, people will pay for it. 05. AI model training platforms and data labeling services AI models are only as good as the data they learn from. You can build a business that helps companies train custom models by providing clean, well-labeled data or tools to manage the entire training process. Some teams need full-service support—data collection, labeling, quality control and model fine-tuning. Others just need a platform where they can upload data, manage annotation tasks and monitor model performance in one place. You can also offer human-in-the-loop services for edge cases or specialized industries like healthcare or law. As more businesses want tailored AI solutions, the need for accurate, domain-specific training grows. 06. AI smart home management startups Another option is to provide a personalized home automation experience. Instead of relying on scheduled routines, an algorithm can analyze user behavior and preferences over time to adjust the thermostat, tweak lighting settings for preferred activities (e.g., watching TV, reading books or cooking) and play appropriate music.  You can also offer an AI-based functionality to optimize the energy usage of the house by controlling heating, cooling and lighting based on occupancy patterns and weather forecasts. 07. Healthcare startups The healthcare space has plenty of room for AI-driven solutions. You can build tools that help providers analyze health records, lifestyle data and environmental factors to spot risk patterns and flag early signs of disease. This kind of insight helps doctors offer faster, more targeted care. You can also work on AI that interprets scans like X-rays, MRIs and CTs. With the right medical image data, your product can speed up diagnosis, improve accuracy and reduce pressure on specialists. There’s also growing demand for personalized care outside the clinic. You can build an AI platform that generates nutrition plans based on health data, personal goals and lifestyle choices. It can adapt over time using user feedback, offering smarter food recommendations that support long-term health. 08. Autonomous transportation businesses While big players are pushing full self-driving tech, there’s still plenty of room to build focused, real-world solutions. You can create AI tools that handle specific challenges—like auto-parking systems for busy cities, driving assistance for delivery fleets or smart navigation for public transit. Instead of chasing full autonomy, focus on narrow features that solve problems now. Transit systems, logistics companies and urban planners are all looking for ways to reduce accidents, improve efficiency and cut costs. If your product makes one part of the driving experience safer or smarter, it’s worth building. 09. Generative media platforms Generative AI is opening new ways for creators to work faster and explore more ideas. You can build a platform that supports artists, animators or content teams by helping them turn rough concepts into usable drafts, streamline revisions or speed up production timelines. Focus on tools that serve real needs—like turning written prompts into draft visuals, auto-generating color palettes or creating reusable design assets. You can also add features for editing layouts, adjusting style variations or generating animation sequences frame by frame. Monetization can come from paid templates, usage-based pricing or offering creative teams access to private, brand-safe AI models. Many professionals don’t want to replace their process—they just want to move quicker. If your platform saves time without compromising creative control, there’s strong demand. 10. AI customer relationship management systems Traditional CRMs store data—AI-powered CRMs use it to drive smarter decisions. You can build a platform that analyzes customer behavior in real time, predicts buying patterns and suggests when and how to engage with leads or existing customers. Go beyond basic personalization. Use AI to segment audiences dynamically, trigger campaigns based on user actions and prioritize high-value leads. You can also integrate chat-based assistants that guide customers through purchases, answer product questions or recommend services based on past behavior. To add more value, offer integrations with sales tools, email platforms or booking systems. Businesses want automation that actually moves the needle—if your CRM helps them sell more with less manual effort, it's an easy sell. 11. AI human resources recruitment platforms Build a recruitment platform that uses AI to review resumes, assess skills and match candidates to the right jobs. This helps companies find better fits faster and reduces bias in hiring. Add chatbots to handle interview scheduling, send reminders and answer common questions any time. You can also include AI-powered tests to screen skills and tools that analyze video interviews to evaluate communication. Make sure your platform connects easily with existing HR systems to keep hiring smooth. If your AI saves time and improves hiring quality, businesses will pay for it. 12. AI business operations and logistics Build AI platforms that streamline critical business functions like supply chain management or inventory tracking. Use predictive analytics to forecast demand and avoid stockouts or overstocking. Automate routine workflows such as order processing, supplier communication and shipment tracking to save time and reduce errors. Your system can also analyze spending patterns and optimize budget allocation , helping companies invest wisely and cut unnecessary costs. Real-time dashboards and alerts give managers the data they need to make quick decisions and adjust plans on the fly. 13. AI social media promotion businesses With Gen Zers constantly driving new trends, it can be difficult for businesses to stay in the loop. You can help with AI-based tools that analyze social media data to identify trends, predict viral content opportunities and suggest brand positioning.  Beyond that, you can help companies level up their social media advertising  by using AI to decide the appropriate messaging, ad placements and target audience. 14. Security AI businesses You can develop digital security solutions that detect potential cybersecurity threats to networks and data systems. Similarly, you can set up a data-driven fraud detection app.  On the other hand, if you’re more interested in offering physical security, you can work on AI-based surveillance systems to analyze video feeds in real time to identify suspicious behavior and alert security personnel.  15. Agriculture AI innovations With climate change becoming a noticeably bigger problem, you can use sensors, drones and AI algorithms to monitor crops, environmental conditions and soil data to develop intelligent farming solutions.  As a result, you can help agriculture businesses optimize pesticide and fertilizer usage and irrigation. Plus, you can use the data you gather across different farms to inform planting and harvesting schedules.  16. AI-powered recommendation engines AI recommendation engines help businesses deliver personalized suggestions that keep customers engaged and boost sales. You can build tools that analyze browsing history, purchase patterns and user preferences to recommend products, content or services tailored to each individual. These engines can work for eCommerce sites, streaming platforms, news outlets and more. By showing relevant options, businesses improve customer satisfaction and increase repeat visits. Focus on creating easy-to-integrate solutions that update recommendations in real time. Adding features like A/B testing and performance analytics helps clients see what works best and fine-tune their approach. 17. AI-powered design tools (automated branding, web and UX design) Build AI tools that help startups and small businesses create logos, pick colors and generate website layouts fast. These tools save time and let companies develop a consistent brand look without needing a full design team. You can also offer UX design features that suggest user flows, button placements and content layouts based on proven patterns. This cuts down on guesswork and speeds up the design process. Your AI tool helps look professional from the start without the hassle. 18. AI finance and investment tools Track spending in real time and flag unusual charges with an AI tool that suggests smarter ways to manage money based on personal goals. Include features like automatic tax estimates, regular budget check-ins and risk scores for investments. Pull data from multiple accounts—bank, credit cards, loans—and create one clear financial overview. For investors, use AI to watch earnings calls, track price changes and analyze news to spot trends early. Add portfolio simulators so users can see how market shifts affect their returns. 19. AI legal assistant services Create an AI tool that helps users generate solid contracts by answering a few simple questions. Add auto-fill suggestions, real-time error checks and clear explanations for legal terms. Let users upload documents to find missing parts, conflicting clauses or odd wording. Include version tracking so businesses can compare contract drafts side by side. Offer templates tailored to different regions and industries. Make it easy to connect with e-signature services, calendar reminders for deadlines and AI alerts for renewals or compliance. 20. AI moderation and content filtering bots Moderation bots can do more than flag keywords. Train them to understand context so they can catch subtle harassment, coded hate speech or misleading content. For example, an AI bot on a gaming forum could learn that certain slang terms, while harmless elsewhere, are often used to bait or provoke in that space. Use machine learning to adapt to niche communities—like recognizing region-specific political references on news sites or identifying misinformation trends in health-related groups. Give platforms flexibility to fine-tune filters based on their community’s tone. Let moderation teams see severity scores, quick summaries and visual flags for things like deepfakes in group chats or graphic images on livestream platforms. Add tools for real-time action—such as muting a user mid-conversation in a live session or auto-hiding comments until reviewed. 21. AI education and training platforms (teaching people to use/build AI) Build a platform that teaches AI by doing. Let people learn through simple projects like chatbots, recommendation engines or image tools. Include easy code editors, step-by-step guidance and voiceovers so non-tech users can follow along. Organize lessons by role—like marketers, product managers or engineers. Offer certifications that employers value and quizzes that test real-world problem solving. Let users pick what to learn based on their job, goals or industry. 22. AI ethics and auditing services Build a dashboard that shows how AI models make decisions. Highlight what factors influence the results, where mistakes happen, and how performance changes across different user groups. Add a tool that traces where training data came from and spots changes over time. You can also create tools that test the model with unusual cases before it goes live. Make the results easy to understand—like short explanations in plain language or fairness ratings. Let teams leave comments, flag problems or suggest improvements directly in the system. What about AI business ideas I can build with ChatGPT or other LLMs? There are a few AI business ideas that you can start and make money with using ChatGPT or other LLMs. Some of the most common and easiest to start right now are: Content creation and editing services: you can use ChatGPT and other LLMs to create and edit content of all types (blogs, marketing landing pages, proposals) for businesses, brands and whoever needs content services. Creating digital products: using LLMs to create templates, images or other resources that you can then sell to companies or individuals is a smart AI business idea. Why start an AI business? For entrepreneurs looking to start a business, there are several attractive reasons to invest in AI. To start, it empowers you to disrupt an industry by offering new, more efficient ways of doing things. Plus, it may help level the playing field against existing businesses with deep industry experience by reducing reliance on accumulated knowledge—and lower the need for higher startup capital .  Since artificial intelligence offers ways to tackle complex problems, optimize irregular systems and detect difficult patterns, AI startups have a high potential for growth and a competitive advantage.  That said, established businesses still hold competitive strengths, such as brand recognition, customer relationships and access to capital.   So, carefully navigate the opportunities AI offers for your own business. How can AI businesses become profitable? Gartner expects AI software spending to increase to $297.9 billion by 2027 . While this growth in the AI market leaves a lot of room for tremendous business opportunities, you’ll still need to identify a profitable, unique idea for your startup .  Here are a few tips for choosing an AI small business idea with great earning potential: Focus on a real problem:  Instead of injecting the power of AI everywhere, use it to solve actual issues based on market research and improve the customer experience.  Prioritize data quality:  Base your AI software around high-quality data that yields valuable insights for users. Zero in on a niche: Instead of being a generalist, focus on a specific use case and offer a tailored solution or certain niche products to sell.  What are some unique AI business ideas to start? Looking for something really out of the box? If you have the tech know how, there are some really unique AI business ideas to consider. Here's just a few of them: AI matchmaking app: Design a matchmaking app that uses AI algorithms to match potential life partners based on compatibility factors. AI talent matching app: Create a platform that uses AI algorithms to match job seekers with suitable job opportunities based on their skills, experience, and preferences. Best AI business ideas FAQ What is the best business to start with AI? Start with a business that solves a clear problem in a specific niche. AI chatbots, content tools or simple automation apps are in demand and don’t need huge investment. Pick something you understand and build around that. Is AI expensive to develop? It depends on what you're building. Training a custom model from scratch is pricey, but using pre-trained models or no-code platforms can save a lot of time and money. You can start lean and upgrade as you grow. Is it legal to make money with AI? Yes, it’s legal as long as your AI follows privacy laws and handles data responsibly. Make sure your tool is transparent and avoids discrimination, especially if it’s making decisions for users. Some industries have stricter rules, so double-check. How to start an AI company with no money? Start with tools that are free or open source and focus on services you can deliver without building complex software. You can test ideas manually, use low-code platforms or team up with a technical co-founder. Accelerators and grants can also help with funding. What are the legal or ethical risks of an AI business? AI can make biased decisions or misuse user data if you're not careful. You’re responsible for building systems that are fair, secure and explainable. Stay up to date with privacy laws and be clear about how your AI works.

They say food is the window to the soul. In the case of Raven Rising, food is also a window to the wider world. “Food is the one language that every single human being on this planet understands,” says Founder and CEO Tammy Maki, who, for the last four years, has been making chocolates specially crafted from ‘global indigenous’ ingredients. Those ingredients run the gamut: lingonberry from northern regions of the globe, seaweeds plucked from the bottom of the ocean, nutmeg from Grenada—even mustard from Western Canada.  “I’ve found ingredients that I’ve never heard of before. Never would have even thought of,” says the Canadian chef. “I've tasted things and it's just like my eyes roll back in my head, I'm just like, ‘oh’—like Homer Simpson with doughnuts. It's just phenomenal.” But unlike Homer Simpson’s doughnuts, Raven Rising’s chocolates and history are complex and, in many ways, unexpected. The first of the surprises starts with Tammy herself: the pastry chef who opened a chocolate shop in her 50s with hardly any experience in chocolate-making.  “At Raven Rising, we blend the world of fine chocolates with the rich traditions of Indigenous cultures.” Ready to create your own success story? Create your eCommerce website with Wix. It started with a midlife crisis “I flopped around for 35 to 40 years.”  Tammy’s referring to the period of her life when she spent 30 years in the electrical trade, following in the footsteps of her electrician father. Her only exposure to pastries at the time: baking all types of cakes—wedding cakes, birthday cakes, anniversary cakes—and pastries out of her kitchen under the guidance of a Betty Crocker cookbook. “And then, in my mid-forties, [I had] my midlife crisis,” she states. “Instead of, you know, starting to date somebody new and buying a Corvette, I went back to school and took baking and pastry arts. And from the second I walked into that classroom, I knew that was where I was meant to be.” Of course, dreams don’t always find us at the best times. Several years after graduating and opening a pastry consulting business, Tammy faced another big obstacle called COVID-19. The pandemic raged. Business stalled. And Tammy moved back home. Eventually, she shuttered her business altogether.  Tammy had a decision to make. What would be her next move? What could she realistically do with the pandemic still wreaking havoc on in-person retail and services?  “Honesty, I looked at Amazon and I went, ‘If they can have an eCommerce [site] that can service the world—for God's sake, why can't I?’”  And so it went: Tammy researched types of businesses  that could satiate her longing to start a business  in indigenous foods and also exist online. She settled on chocolate (“Iike duh, it’s one of the most well-known indigenous ingredients in the world”). Chocolate, she figured, could be easily shipped and infused with diverse ingredients—the latter being an important ingredient to her recipe for success.   The Sixties Scoop roots Every founder’s aha moment looks a bit different. Tammy’s dates back to finding out about her Sixties Scoop background.  Coined by researcher and author Patrick Johnston in 1983, the Sixties Scoop is a period when a series of policies were enacted in Canada that allowed indigenous children to be “scooped up” from their birth families, usually without consent. Between 1951 and 1984, it’s estimated that more than 20,000 First Nations, Métis and Inuit children  were forcibly removed from their homes and adopted into predominantly white, middle-class households.   As Tammy would come to find, she was one of them. “I’m finding out a lot about my Indigenous roots now,” Tammy told Rise in 2020 , when she won the organization’s 2020 Bell Let’s Talk Start-up Award. “But I was adopted into a wonderful Finnish family, and many of my earliest memories are of me and my mother in the kitchen.” Tammy is a member of the White Bear First Nation in Saskatchewan. Today, her confections are designed to reflect her heritage while celebrating the rich traditions of other indigenous communities. A portion of proceeds are also donated to various societies, plus used to support an indigenous student in the Baking and Pastry Arts program at George Brown College.  “The food that I make, the chocolate that I make, the art that I do—it's my story.” An online-first chocolatier  Every bit of Raven Rising’s brand—be it the design of its bonbons or the physical space where Tammy works—is created with intention.  The name, for that matter, honors Tammy’s journey as a founder. “I talked to my friend, and she owns a couple of restaurants,” recalls Tammy. “She said, ‘Oh, you should call it Phoenix Rising [because] you keep rising out of the ashes.’ And I said, well, Phoenix in my culture doesn't hold any significance…but my spirit animal is a Raven. Raven Rising is perfect.”  Now nearing 60 years old, Tammy has weathered her fair share of challenges. Among them: getting fired (which she fondly refers to as a pivotal moment in her career), running two other businesses before Raven Rising, her midlife crisis and figuring out this thing called eCommerce.  “I’ve been a long-time Wix customer,” she mentions. “It’s given me the tools, the resources and the knowledge that there is no way that I would have been able to figure out on my own.” Her website created using the Wix website builder now serves customers across Canada. Through her online store, customers can place orders, purchase digital gift cards or inquire about custom orders. Meanwhile, Tammy often finds herself in the back office of her site, keeping an eye on her email and social media campaigns.  As visitors hail from various channels, she points to Wix Analytics  as being particularly useful:  “It's not like Stephen Hawking speaking science to me. It’s Wix telling me, ‘Oh, this is where all your business is coming from’...It's like a really easy-to-read book and I am not a numbers person, but I can actually understand and break down those numbers, apply them and [know where to focus].”  A long way from retirement  So, what’s next for Raven Rising?  Already the winner of several awards, including the 2024 Extraordinary Female Entrepreneur Award by the Indigenous Tourism Association of Canada (ITAC), Tammy still has a long to-do list.  “I've experienced so much since starting the business that it blows my mind and I'm almost 60 years old,” says Tammy. “Most people [my age say,] ‘Oh, yeah, I'm retiring next week and I gave my notice after 45 years.’ And I'm like, ‘Wow. Here I am four years into this new business and I wanna go everywhere.’” “Everywhere,” according to Tammy, could mean exporting. New chocolate concoctions. Opening up shop in her first nation in Saskatchewan. The sky’s the limit.  “Aside from wanting to do more, I couldn’t imagine not doing this,” she says. “This is my zen.” Read also: The story behind the world's most photographed bookstore   Lessons from Tammy Every story of entrepreneurship  has its own flavor. For Tammy, becoming an entrepreneur  wasn’t so much a choice as it was a natural progression of her interests and talents. That’s not to say it wasn’t tough—as she shares below, there are several key tips she’d impart to others in her shoes:  Take the chances : “Life is full of pivots and challenges and decisions. Every single day there's gonna be some big decisions that you have to make and then there's gonna be small decisions. But sometimes the small decisions are some of the biggest ones that have the most lasting effect, right?” Put your heart and soul into it: “If you're gonna [start a business], don't do it half-a**. Just do it right the first time so you're not revisiting things over and over because if you're a business person, you don't have the time to [correct those mistakes].” Ask for help: “Don't be afraid to look for help because you're gonna need it.” Whether you need guidance on how to create a website  or keeping your finances in order, talk to people who are masters in these fields and can help you get it right the first time. Expect the unexpected, but keep going: “I think as a small business person, you always hope that things are gonna be super smooth…and maybe for some people it is. But for the other 99.99% of us, it's not. There's major peaks and major valleys and you're not [always] sure if you're gonna crawl out of that valley and ever see another peak.” Do your due diligence: “Know your stuff; don't guess. Like [if] you're in the food industry and whether or not it's regulated…understand that if you're selling food, you have to ensure that your consumer is safe…So you need to care about what you're doing, not just be doing it to do it.” Read about our other Upgrade with Wix winners: How this founder created ‘the first hanger worthy of Vogue’ Heroes INN’s epic quest into the world of trading cards

Some things in life are easy to take for granted. Hangers are one of them. When a hanger works well and keeps our clothes snugly in place, then we hardly pay attention to them. But when a hanger fails to do its job and our closets suffer for it—well, then we notice. Angus Willows first noticed his hangers in college. With only 10 hangers to his name, then-19-year-old mechanical engineer student Angus felt the frustration of watching his clothes slip off their plastic rods, or worse, seeing hangers break under the weight of everyday use.  Before long, he found himself putting his engineering hat on—and alas, the first iteration of the Kangaroo hanger was born.  Photo source: Kangaroo Ready to get your own business online? Try Wix's eCommerce site builder on for size. Uncovering the wasteland of hangers  Most of us probably know as much about hangers as we do about kangaroos. In those early days, Angus was about to discover more flaws in the hanger industry than meet the eye. Turns out that the hanger industry is outrageously wasteful. By measure of one internet sleuth , coat hangers of any type (be it wooden, wire or plastic) are not accepted by 99% of local recycling programs.  “I think a crazy number—over 8 billion hangers per year—end up in a landfill,” says Angus. And that’s only an estimate. If you were to google this today, you’d find estimates jumping into the teens if not higher. Or, as one retail blog  eloquently put it, “an amount that could fill the Empire State Building 20 times over.”  What most manufacturers struggle to do these days is find a design and material that are both perfectly priced and perfectly durable. The common plastic hanger, for example, is often made of polystyrene (“which is essentially Styrofoam that’s compressed,” explains Angus to us non-engineer minds), polycarbonate and/or a mixture of other plastics.  This makes it significantly cheaper to produce—“You could sell these at the dollar store and still make somewhat of a profit,” says Angus. Unfortunately for the earth, these plastics are often too costly to recycle and leach toxic chemicals when they degrade.  On the other hand, the popular “velvet” hangers use glue, flocking (synthetic fibers) and metal, which makes them nearly impossible to recycle. The only recyclable bit: the acrylonitrile butadiene styrene (ABS) that makes up its bone structure, but this, too, is rendered unrecyclable once the glue and flocking are slapped on.  This was just the tip of the iceberg. As Angus came to find, the hanger industry was grappling with a serious environmental crisis. Read also: The story behind the world's most photographed bookstore   Sustainable by design  You could say Kangaroo’s mission came before the product; sustainability is at the core of both the product idea and design.  “The beauty of the Kangaroo hanger is that I designed it in a way so that it’s single material,” explains Angus, “and that’s super important for recycling. Otherwise, the materials have to be separated in some way for it to be recyclable.”  The material in use? ABS. Yes, that  ABS. The same material you find inside velvet hangers that give it strength and durability. The original “Hangaroo” by Kangaroo features unadulterated ABS in all its glory.  “This is 100% recycled ABS,” says Angus about the Hangaroo. “ABS is also what LEGOs are made of [and] I wouldn’t be surprised if these hangers are partially made out of LEGOs because our manufacturer sources these recycled materials from all over.” ABS is accepted by most recycling centers, according to Angus, and in the municipalities that don’t take ABS, he hopes to set up a recycling program.  “The goal of this is that you won’t ever have to recycle this because it’s so strong and it lasts forever. But if you do need to, it’s recyclable…I could recycle this hanger five times and it would still have essentially the same properties as it has right now.”    Leaping into final design and patenting  Today, the Kangaroo hanger is built with both mission and function in mind.  It has a thicker, more resistant structure than many of its predecessors. If you look closely, you’ll see that the hanger resembles the I-beam of a building, which gives it its sturdiness.  It’s also designed to hold all types of clothes in place without wrinkling or tugging the fabric. You can hang a collared shirt without buttoning anything up. You can store a strappy top without relying on hooks that snag on other clothing. It is definitively an all-purpose hanger.      Drawings from Kangaroo’s patent filing. (Photo source: Kangaroo) Of course, such a design requires protection. “I knew I needed to patent it because if I didn’t have a patent when I started selling it, then it wouldn’t be worth it,” recalls Angus.  “I had this ‘Patent It Yourself’ book that I bought on Amazon,” he adds, referring to this 624-page guide  by David Pressman, which he scrupulously studied. Together with a patent attorney, the young inventor filed for his first patent. And thus began his pursuit of turning his idea into a business.  The TikTok that changed it all If you go to Kangaroo’s TikTok account, you’ll find a mix of videos featuring product demos (including an inventive “Can it hang?” series) and business lessons (“Come write a patent with me” invites Angus in another video).   But, perhaps the most notable of these is a video from 30 days into Angus’s TikTok venture.  “This is my invention, and I hope it completely changes the billion-dollar hanger industry that produces millions of tons of waste every year,” a fresh-faced Angus says on screen, holding up one of his earliest models.  The video was a smashing success. Within the first few hours, it amassed a hundred thousand views. The next morning, it had 2 million.  “It was life-changing. It was totally life-changing,” says Angus, who still lights up at the memory of viewers flooding his inbox. The video now sits at 7.2 million views—second to another video  that the founder posted two days later that exceeded 17 million views.  “By some grace of luck, I had my website already set up”—(on Wix, we might add)—“and I had preorders available.”  The money from those preorders afforded Kangaroo’s first production run. This included months of molding, testing, manufacturing and shipping the final products. By the following January, the hangers were in buyers’ hands, and “people absolutely loved them.”  “My initial thought [behind TikTok] was maybe I can show people this invention and they’ll like it, and they’ll give me ideas on how to make it better. Maybe there will be someone who’s also better at business than I am and can give me some advice.”  Where Kangaroo hangers are headed in the long jump  The Hangaroo hanger is available for purchase online via Amazon and the Kangaroo site. It comes in four playful colors: charcoal, tangerine, pinkity and oakmilk.  The next move for Angus? Taking Kangaroo into new territories. New product lines. New partners. Additional R&D. Manufacturing closer to home. But no matter how the business evolves, one thing remains true: the business exists to make a difference. “I’m not about selling products. I want this to be a wake-up call for a lot of industries…to get people thinking what other industries are like this and how can we create something that’s better for the planet and better for people.”  Kangaroo's latest line of alloy hangers made with sustainably sourced Beech wood The call for change has earned Kangaroo plenty of fans already. In the words of Vogue: “Kangaroo Hanger’s conscious effort to consider material choice and design while addressing functional needs gives home and commercial users a guilt-free alternative. With this, the Kangaroo hanger is the first hanger worthy of Vogue.” - Vogue UA  (2024) Lessons from Angus  Founders, take note: entrepreneurship  is rarely what many of us imagine it to be. It usually starts with a great idea—or perhaps multiple good ideas, of which, only a few make for okay businesses.  If you’re interested in becoming an entrepreneur , remember these words of wisdom:    Know your why: “There were many times when I was discouraged and wanted to just get a normal job. [But if I could go back in time,] I would tell my younger self, don’t be discouraged…If you’re really doing something that you love and that you’re passionate about, you’re going to do something great…and there are an infinite number of opportunities that come with something great, even if they don’t come right away.”  Write every idea down: “I think I see design flaws in stuff. Like with the hanger, I saw it and I thought, ‘Really?’...My brain starts working out ways to fix it on its own…then a couple of days down the road, I’ll wake up in the middle of the night with an idea and I’ll write it on my phone. I’ll investigate the next morning [and see] whether it was worth anything.” Learn from doing: “[There are] really random, weird things that you gotta just figure out…there are so many roadblocks that are always happening every single day in every aspect: product design, financial, growth, social media—everything.” Use the right tools from the get-go:  “One of the reasons why I love Wix and chose Wix for my website: it’s a whole business tool. You can handle everything on there for your whole business—it’s crazy. The thing that I loved about it over all of the other platforms out there is that you’re able to customize everything on your website so that it’s really yours…The way that I was able to customize the site made it both easy for people to understand the product but also easy to preorder.” Read also: How to make a website Expect success to look different: “When I was growing up and I had all of these inventions…I always thought that it could potentially take years—10, 20 years—until something life-changing happened. But I kept on pushing towards that…A lot of the time, success and stability don’t come until far down the road. Far after you think that it’s going to come.” Accept help and seize opportunities: “There’s so much money that’s required to start a business  and really get things running…Thanks to the Upgrade with Wix contest, we were not only able to create a new product…but we were also able to get a ton of new inventory in the 100% recycled, heavy-duty hanger…that upgrade was one of the main factors that kept us afloat and kept us moving towards the direction we want to be moving.”   Photo source: Kangaroo Read about our other Upgrade with Wix winners: Heroes INN’s epic quest into the world of trading cards How this serial entrepreneur made a big career pivot in her 50s

Your business ideas deserve a website, secure your domain to begin →   Noah Rosen always knew he wanted to start a business . At the ripe age of 12, he was managing a food blog. By 15, he was running a catering business. By the time he was in culinary school—well, anyone who knew Noah wouldn’t have been the least surprised to find him selling chef knives out of his dorm room.  Today, Noah is a 30 Under 30  founder whose business, Forge to Table , is about to turn eight years old. Unlike many people his age, he has rubbed elbows with some of the best chefs—and mentored some of the youngest ones—in the world.  He has also equipped them with the very tools that they cook every day with. In Noah’s own words, Forge to Table is “meant to be affordable and [serve as] a gateway knife to introduce people to crafted, Japanese-style blades.”  And just like the blades he sells, Noah’s entrepreneurship  story is anything but conventional. Even he couldn’t have predicted that his best idea yet wouldn't come by design but by staying bold, adaptable and ready when opportunity knocked. Got a business idea? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. From forge to dorm Before it was ‘forge to table,’ it was forge to dorm. As a bright-eyed (and “broke,” adds Noah) culinary student, being able to afford even a used Japanese knife meant saving up two weeks’ worth of pay.  All that changed in 2017. “I had tagged along on my dad's business trip,” Noah recalls, thinking back on a Chicago houseware show that he attended. It was there that he first came across the most immaculate display of Japanese kitchen knives—and with it, Carole Zheng.  As it would turn out, Carole was representing her family’s third-generation business of blacksmiths. “I essentially pretended to be something besides just a culinary student to get a custom knife,” Noah says. “I was like, ‘Oh, I'm a chef. Yes, oh yes, I have all these business ideas.’ And we started this conversation and developed what became a friendship.”  Before long, Noah got a hold of a beautiful bespoke knife, hand-forged by master blacksmith and Carole’s husband, Alex.  “Forge to Table started from my sole selfish desire to have a custom chef knife,” Noah freely admits today. “I brought that chef knife into class, showed it to my peers in my culinary labs, and they asked me, ‘Oh, whose knife is that? What brand?’” “That was the ‘light bulb moment’ that showed me that there was something to this…I ordered 200 hand-forged knives to my dorm room and built a Wix website to sell them.” Related reading: The story behind Fork n' Film’s unique cinematic experience that’s going global Developing a taste for eCommerce  You could say eCommerce was somewhat of an acquired taste for Noah—one that stuck as he warmed up to the idea of breaking away from the traditional career path of a chef. “I loved being a chef, but working in someone else's kitchen just wasn't cutting it for me,” he says. In his final year of school, when he was “already 150 knives sold into this” and managing a new Kickstarter campaign, he was still applying to culinary jobs. But eventually, “I went solo and built my own online knife empire.” Noah now commands a business that runs entirely online. Forge to Table serves more than 30 different countries and offers more than 40 kitchen products. At the back of the house, Noah is supported by a staff of culinary artists and creatives. At the forge, Alex and Carole are backed by a large team of blacksmiths, polishers, blade fitters and logistics specialists.  Noah himself remains at the front of the house, greeting online visitors as they enter his Wix site. “Customer service is the core of what the food service world is, and it's the same with great retail and eCommerce,” he says simply, noting his team’s  mise en place approach to the online experience. Every detail—from the live chat and testimonials, to the navigation and product pages—is carefully curated. Ready to get your own business idea off the ground? Create your business website  with Wix. His philosophy: “We design every knife with intention and deliberate action, and we want our website to showcase that same precision.” With Wix, he had all the ingredients to concoct a highly custom experience and stay in control of every customer interaction, order and more: “I think Wix offers the perfect medium for everyone—even someone like myself, a really good cook, but a monkey with a keyboard. I’m able to drag-and-drop edit or build an email newsletter that looks nice.” Create your store, your way— get started Wix's online store creator  today. Serving everyone from chefs to home cooks   If Forge to Table hosted a dinner party, the guest list would run the full gamut. You’d find first-time home cooks sharing a table with classically trained veterans. You’d bump into old cooks, young cooks, bakers, chefs and everyone in between. It’s a classic case of being in the right place at the right time, according to Noah—with his first customers being fellow students at school; Forge to Table’s first patron being a chef whose restaurant he frequented; and COVID birthing a new wave of home cooks, eager to rediscover their love of cooking.  He also credits the company’s recipe blog ("a big point of pride for us…we want to offer our customers something that they can come back and see without just the, ‘Hey, come buy a knife’”) as well as email marketing, live chat and online ads, which are all managed through Wix. Read also: The story behind the world's most photographed bookstore “We're just a click away for people to find our brand, order a knife and upgrade their kitchen,” he says proudly. It’s that level of accessibility that put Forge to Table on the map for influencers, culinary students and even those looking for a perfect gift idea.   To top it off, Noah and his team remain deeply committed to inspiring the next generation of chefs. They serve as judges for high school cooking competitions, support the National Restaurant Association's ProStart program (which reaches more than 214,000 high school students who have an interest in culinary arts and restaurant management) and team up with other like-minded brands.  “Our work with culinary students, both high school and college level, has brought us even more full-circle moments,” Noah shares. “We have people that we worked with when they were 19 and 20 in school, now working at some of the best restaurants in the world with our knives.” “As a chef, the biggest joy comes from watching someone do their little food dance when they take the first bite…for me, that [joy came from] passing this knife on to someone who immediately started to love cooking with it.”  The lasting beauty behind the blades  When asked, ‘What’s so great about your knives, anyway?,’ Noah doesn’t bat an eye. Rather, his eyes light up.  He animatedly describes his blades’ design— “Our best-selling Gyuto knife has elements of Chinese and Japanese craftsmanship, but in a familiar profile to the American blade.” The weight— “The Gyuto knife is one-third the weight of what you'll find in a German chef knife of the same size.” The material— “We're able to source our steel from some of the greatest steel manufacturers in Japan.” The price— “The price point appeals to people because when I first started, I was just selling to culinary students.”  And when asked to pick a favorite one? “That's like asking someone to pick their favorite child.” Noah still has many aspirations for Forge to Table, including expanding its product line, testing new designs and bringing customers’ ideas for their kitchen tools to life. The business is only just getting started, and so are Noah’s dreams of making an impact, one kitchen at a time.   “If we can give you a knife that makes you love cooking for your friends and family again—that makes you happy to eat well and live healthy—that's what we want to do.” Noah’s tips for running your own business The journey to becoming an entrepreneur  is full of twists and turns—Noah would know. Throughout the various chapters of his career, he has encountered his fair share of surprises and setbacks. But through it all, several key lessons have helped him stay afloat: Seize the opportunity: “If you have an idea that you're passionate about, take the leap. Do it, do it, do it—and do it yourself. Build a portfolio. Build a website. Build a network. Write it down. Tell your friends and your mentors. Because if you have a passion, if you have an idea, you are the person who can make it succeed. And you should start right now.” Break the mold: “My career path isn't the usual career path, and it's been exciting to share that because if you're 10, 12 or 15 years old and you want to become a chef…There's so little consideration for all that exists in the food world, like food policy or starting a small business that isn't purely cooking-based….now there's so much more in the career paths for students.” Share your idea: “When you start talking to someone about wanting to start a business, you're going to inevitably meet someone that's in a business network or has a group that they work with…and they're going to say, ‘Hey, let me connect you with so and so’ and this is going to take you to the next level. This is going to help you get started.”  Pick your website builder carefully:  “Wix plays an enormous role for me. It’s how we reach customers, work with our existing customers and provide our recipes and our knives to the entire world…Wix is my business partner, my assistant, my CRM and my marketing assistant.” Take accountability:  “The only person that I'm accountable to is myself. I always joke that my boss is just a hard-ass and makes me get up early for work, and work late and work weekends. But that's self-motivation and that self-drive is a must as an entrepreneur.” Define your ‘why’: “I found myself really doubting where this was all going a lot of times. But I always held it together because of the faces of the people that we give our knives to: the chefs, or the culinary students that are leaping into their careers with our blades in their kits. Those are the people that drive me forward and drive our whole team to keep doing what we're doing and make amazing knives.”

Start generating business ideas with the Wix Business Launcher →  Francesca Duncan and Nick Houston want you to play with your food—and have fun doing it. It’s far from the message their parents gave them at the dinner table as kids, but it’s now a mission statement helping drive the couple’s business. Fork n’ Film  offers an immersive culinary experience where you can watch a movie in a venue while being served food inspired by what’s on screen. The business idea came one night while Francesca and Nick were watching the movie Matilda  and that  infamous chocolate cake scene sparked a lightbulb moment. “I thought, ‘I’m really hungry. I wish I could try that [cake],’” recalls Francesca. “How cool would it be to put on an event where people are able to eat what they see on screen?” (Spoiler: very cool). At the time, the Los Angeles social scene was still recovering from the COVID lockdown and, according to Francesca and Nick, there wasn’t enough for young people to do in the city. That’s when they decided to put their unique idea to the test—and quickly realized the value of website creation , since knowing how to make your own website  helps attract and manage guests. Ready to get your own business idea off the ground? Create your business website  with Wix. DIY-ing their first event After weeks of planning, the couple hosted a trial event on the rooftop of Nick’s apartment block showing Harry Potter . It was all hands on deck as Francesca, Nick and some friends scrambled to bake dozens of cakes and cook chicken in one oven while running up and down to the 34th floor to serve guests. “We were the chefs, managers, the servers and janitors,” jokes Nick. Only he’s not joking. It was a true lesson in DIY events. Despite some initial teething problems with the sound system and running behind schedule, the pair managed to pull it off. Not only was it a success, but a social media post by an attending influencer went viral overnight. “That's when we knew, ‘Wow, we have something really, really special,’” says Francesca. It prompted the duo to release tickets for their next event, which sold out in less than a second. “We ended up putting on a bunch of events that summer, and I had to quit both of my nanny jobs to give this our full attention.” What started as a novel pop-up event in 2023 transformed into a self-funded events company hosting around 180 screenings per month across eight locations in the U.S. and one in London (plus pop-ups in Hawaii and Tokyo). In less than two years, Fork n’ Film has grown to a team of around 100 staff, amassed more than half a million followers on Instagram  and generated over $11 million in sales. Read also: The story behind the world's most photographed bookstore Tapping into their superpower Before becoming self-professed “multifunctional entrepreneurs,” Francesca and Nick were first and foremost creatives. Both are singer-songwriters, while Francesca has some notable acting credentials and a talent for social media. They describe this creativity as a superpower they regularly tap into for Fork n’ Film. This superpower came in handy when the couple recognized that their startup needed a strong and professional online presence. “From that DIY to viral moment, we realized almost immediately that we needed a website,” says Francesca. “We wanted people to know that we were a legitimate company.” The pair decided to build the website themselves so they’d have complete creative control and be able to turn it around quickly with minimal costs. Wix had been Nick’s go-to platform since college for creative projects, so for him, it was an obvious choice. However, it was the built-in event website  capabilities, eCommerce platform  and scheduling software  that made it the right fit for Fork n’ Film. For the site’s look and feel, the couple wanted to capture that same energy guests experience at their events. “When people first go onto our website, I want them to feel the magic,” says Francesca. “I want them to feel excited, like they're buying tickets to Disney World.” Taking their magic online Before building their website, Francesca and Nick immersed themselves in the world of cinema, drawing inspiration from movie posters, graphics, branding and typography. They chose four key characteristics to guide their design: cinematic, immersive, bold, and structured but playful. The couple incorporated subtle yet quirky movie-themed design elements, such as ticket stub graphics, frame-like imagery and film-inspired fonts to give the website its cinematic feel. They also added a mix of layered visuals, close-up photography and full-screen sections to create a multi-sensory experience for visitors. Inspired by iconic films like Kill Bill  and Little Miss Sunshine , Francesca and Nick opted for a bold contrast of black and white, complemented by a vibrant yellow accent for their brand colors and chunky text for the headers. (It packs a punch on the website’s footer.) Working with a large amount of content, the couple was mindful to keep things organized. To achieve this, they used a rhythmic, center-aligned flow across different pages, reminiscent of closing credits in a film. They also added image overlays and surprising transitions to make the user experience light and fun. Real footage from Fork n’ Film events added extra authenticity. The final result: a highly engaging, easily navigable website bursting with that energy Francesca and Nick were looking for. So much so that it even surprised them. “In the [design] process, we learned how capable we are of building a website, which is crazy,” says Francesca. “We literally built our website with Wix with our own two hands, and we’re proud of that. It’s really cool to say that we are the owners [of Fork n’ Film], but also the website developers.” Finding their audience in the numbers Apart from Wix’s website builder, its email marketing tools  and website analytics  have been central to helping the founders understand their audience and drive ticket sales. In fact, the latter prompted the company to launch in Portland after the city showed up as a location with high ticket demand. “I love the analytics on Wix—it tells a big story about who we are as a company and who our customers are,” says Nick. “When it comes to expansion, we want to go off data. We don't want to just go off assumptions.” The couple likes to drill down into the numbers to discover where their customers come from, how long they spend on the website and which movies they want to see. The analytics also tell them how successful influencer partnerships have been and who Fork n’ Film’s top customers are, including one loyal individual who spent over $16,000 in one year. Today, there’s no shortage of die-hard fans within the Fork n’ Film community—one went as far as getting a Fork n’ Film tattoo on her ankle. As wild as that might be to Francesca and Nick, this super fan has been their go-to persona when channeling what it is their customers want. Because that’s what keeps the couple motivated most—witnessing a customer’s inner child come out at screenings. “Seeing how even for one night we’re able to make people forget about any problems that they're having…and being able to bring people together is super motivating for me,” says Francesca. “For me personally, it’s seeing the looks on people's faces, especially when the food comes out and matches the [movie’s] scene,” adds Nick. Going big with the Fork n' Film brand Whether it’s doing collabs with influencers, working with big food PR firms or co-hosting events with D23, the official Disney fan club, partnerships have formed a core part of Fork n’ Film’s growth strategy. Unfazed sitting at the same table as iconic brands like Pixar and Disney, Francesca and Nick have big ambitions for the company. “In the past two years, we have proven to ourselves and everyone around the world how special a concept this is,” says Francesca. “We've done really well in all of our locations. So I think now, our goal specifically for this year is tightening a lot of things up, getting out of startup mode and moving into real business mode, hiring the people we need, automating certain processes and being more efficient.” Nick has his sights on…well, something not far off world domination. “Fork n’ Film needs to be a household name in every single state and country,” he says. “At the end of the day, we want people to look at Fork n’ Film as they look at Disney—something you can bring your loved ones or friends to to have a nostalgic experience and reconnect.” Francesca and Nick’s tips for running your own business There’s no perfect guide on how to become an entrepreneur , as every entrepreneurship  journey is unique. However, it’s always helpful to learn from those who have taken the leap and found success. Here are five tips from Francesca and Nick on starting a business: Just do it: “People have a tendency to want to perfect something before doing it,” says Francesca. “The number one piece of advice is ‘just do it.’ Even if you don't know how to do it, because you’re going to learn while doing it. Working at Fork n’ Film has been the best college class that I've ever taken. So, I think it's literally like the Nike slogan says—just do it.” Choose the right platform for you: “If we didn't have our website, we would not have a business,” says Francesca. She and Nick note that for them, Wix was the right fit for Fork n’ Film because of the built-in analytics, events and eCommerce solutions. The pair also cite Wix’s website templates  as giving them a strong starting point for the design. The platform’s intuitiveness meant they could onboard staff quickly, while the dashboard makes it easy to manage the business across nine locations. Consider how your business name will translate online:  Francesca and Nick took some time coming up with a business name, whittling it down to a shortlist of 12 that encapsulated the fusion of food and cinema. The deciding factor was having one that was available as a website domain  and an Instagram handle. They didn’t want it to be a mouthful, either—hence the shortening of ‘and,’ which Nick says is a nod to Guns N’ Roses, too. Get advice from the experts: Francesca and Nick had to learn on the job fast (or, as Nick puts it, “build the plane while flying”). One of the biggest challenges they faced when the business took off was understanding film licensing. Luckily, they sought support from content licensing company Swank. “Long story short, we've built an amazing relationship with them and learned the ins and outs of movie licensing and how to do things right,” says Nick. Have fun: It’s clear Francesca and Nick have relished their business journey to date, so it’s no surprise they advise others to enjoy the ride. “If you fail, that’s okay,” says Francesca. “Just have fun along the way and do everything without expectations—literally [take it] day by day in baby steps.” Nick adds: “Trust yourself and have fun.”

Turn your ideas into a website you love with Wix →   Building your digital presence is a lot like building muscle: it takes time, but the results are worth the effort. It all starts with learning how to create a fitness website . A professional fitness website can set you apart from the competition and give you the edge you need when learning how to start a business and when working out how to surpass your business goals. Whether you’re a bootcamp trainer, an indoor cycling instructor, a Pilates studio owner or a fitness influencer, creating a fitness website will help you grow your business and show prospective clients what you’ve got. Create a website that gets clients moving and signing up. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a fitness website In this guide, you’ll learn how to create a professional fitness website that helps you attract clients, showcase your services and grow your business. From choosing the perfect template and securing a custom domain to personalizing your site’s branding, adding videos, live chat and interactive features and optimizing for search engines, we cover every step. You’ll also learn how to promote your site, track performance and make improvements so your website works hard for you, helping you build a strong website and turn visitors into loyal clients. How to create a fitness website in 9 steps Choose a template for your fitness website Secure a domain name Build your fitness website Pump up your branding Add video, live chat and other features Download your app Optimize your website for SEO Launch and promote your fitness website See how your site is performing 01. Choose a fitness website template You don’t need to learn code or become a designer, you just need to find the right website builder. With Wix, you can learn how to develop a website for your fitness brand or business with easy-to-use features and professional tools. When thinking about the plan for your website , templates should be first on your list. For starters, you can use a ready-made template to do all the heavy lifting. Browse these sport and fitness website templates , which are especially designed for fitness professionals. Pick the one you love, then customize it to suit your brand’s colors and voice. As you explore, you’ll find everything you need to highlight your services, sell merchandise, schedule classes, upload images, add videos and so on. Look through professionally designed templates to find one that suits you and your brand. 02. Secure a domain name Next, choose a domain name . If you own a yoga studio called, “The Sutra’s Fitness Studio,” your domain name might be thesutrasfitnessstudio.com. If you’re just starting out and need help finding a name, use this handy Business Name Generator to choose both a company name and a corresponding domain name. Remember to choose a domain name that’s easily identifiable, includes your business name (if available) and isn’t hard to spell. Your domain name should feel cohesive with your brand. Try not to include numbers in place of letters (like “2” for “to,” or “4” for “four”) and avoid dashes in your domain name. Both can make it harder to say your website name. You’ll also need to choose an extension: the ‘.com’, the ‘.org’ or the ‘.biz’ that will follow your domain name in the website address. There are many more extension options to choose from, and you can read more about available domain extensions to understand which is right for you. Just an FYI: You get free web hosting when you create your site on Wix, plus advanced security the second you hit Publish. 03. Build your fitness website Now, the best part: designing your fitness website and bringing your business to life online. Your fitness website needs to make an immediate impression to keep visitors engaged with your content. Make sure to include... A welcoming homepage: Think of your homepage like the foyer of a house (or gym). It's an inviting entrance that showcases the style and vibe of the home. This is the first page that visitors will see, so make it count. An informative “about us” page: Highlight your purpose, values, vision and mission statement. What's your business all about? A products or services page: Whether you’re selling pre-recorded workout videos, branded merchandise, gym memberships or one-on-one sessions, you need to make sure your products and services page is clear, accessible and engaging. Include eye-catching visuals and informative product descriptions to highlight what you’re selling. An online booking system: Integrate scheduling software directly with your website so customers can book classes, schedule appointments or services and easily pay online. As the gym owner, you’ll be able to manage calendars for both your staff and your clients. A “plans and pricing” page: Like a products or services page, a “plans and pricing” page showcases your membership packages. Consider a brief description to outline who might benefit from a specific package. A clear “contact us” page: This is one of the most important pages on your fitness website, so make sure it’s clear and visible. Include relevant info, such as phone numbers, email addresses, a physical address, a social bar and any other methods of getting in touch. Also include necessary contact information in the footer of your fitness website. To encourage communication, consider a contact form, which makes it easy for visitors to email you directly from the site. A testimonial page: If you promise results, prove it with user testimonials. Keep in mind that “success stories” are more than just weight loss before-and-after photos. Encourage happy clients to share a range of experiences: a boost in confidence, more energy to keep up with their kids and the like. A friendly staff bio page: Create a page to highlight the other trainers on your team. Include their expertise and show off their personalities with a brief bio and favorite workout songs. 04. Pump up your branding You’ll need to consider your website’s visuals to build your fitness brand online. Here are some branding elements to think about. Color: Your favorite color might not be the best one for your brand. Consider the psychology of colors. Example: Yellow is correlated with happiness, warmth and optimism; green represents health, earth and prosperity; blue evokes trust and peace; orange is confident and approachable. What color will convey the feel and value of your fitness business ? Color also impacts the user experience on your site. Select a white or black background and integrate no more than two additional colors. Fonts: The font you choose should align with your overall image and help convey your message. Is your brand bold and energizing? Sleek and fuss-free? Logo: Your logo instantly represents your fitness business. If you don’t already have a logo, use this free logo maker . Include your logo on all your branding assets, like merchandise, business cards and—you guessed it—your website. Check out these fitness logo ideas to help you get started. 05. Add video, live chat and other features Now that you've told your customers what your business is all about, consider a few other features to add value for your clients. A live chat feature helps you speak directly with clients and answer questions in real-time. Learn how to shoot a workout video like a pro. Integrate Zoom to host live workouts or beef up your video library with on-demand content. The Wixel video maker can help you create demo videos and the social cuts to promote them. Create a free blog to engage readers and show off your expertise. You can also invite external writers, staff members of other industry leaders to publish on your fitness blog. Add a members-only area to your site to offer exclusive discounts, educational videos or private workshops. With Wix, users will create unique accounts to access this content. Online programs and fitness challenges will keep clients engaged and bring in passive income for your fitness business. 06. Download your app A mobile app makes life easier for everyone. The Wix Fit app helps you manage all facets of your fitness website conveniently from your phone. Here are a few of the features. Easily manage your site from anywhere: Update your site and send marketing emails directly from your phone. Chat with your clients: Use the live chat feature to talk directly to your visitors. Manage your online store: Update inventory, accept payments, upload product images, take customer orders and track sales. Track your progress: See live stats to measure the success of your fitness website. FYI: Your clients will use the Fit by Wix app or the Branded App by Wix . They have the same functionality, but the latter allows for your own branding. 07. Optimize your website for SEO Between HIIT (high-intensity interval training) and BMI (body mass index), you’ve got plenty of acronyms to remember. But don’t sleep on SEO. Also known as search engine optimization, SEO is all about improving your site’s content and layout to rank higher in search engines like Google. The higher your fitness site ranks, the more prospective clients will visit your site. Include keywords (the specific words or phrases people search for) within your text, headings and images. Read more in our guide to SEO . To make things easier, Wix SEO can support your optimization efforts with a customized plan for your fitness website. This free and handy tool will personalize your SEO strategy to help the right people find your site. 08. Launch and promote your fitness website Once you've launched your fitness website, there are many ways to promote it, too. You can try different methods to see what works best for you. Consider fitness marketing strategies, like working with influencers, hosting an event or sending a fitness newsletter. Keep in mind, people want value from your content, no matter the marketing method. Always ask yourself, what am I giving my audience? If it's just a sale's pitch, dig deeper. 09. See how your site is performing Finally, maintain those gains and keep your site up to date. Use Wix Analytics to measure your site’s performance and review valuable insights, like booking statistics. This will help you see what's resonating with your clients: Which classes do they prefer? At what time? Who's their favorite coach? If knowledge is power, data is the advisory board. Consult it often. Looking to grow your nutrition practice online? Check out how to create a nutritionist website for a complete guide to building the perfect site. Why you need a fitness website It doesn’t matter how awesome your kettlebell class is if no one knows it exists. As much as you hate sitting at a desk, you’ve got to admit that potential clients are looking online for their next workout—and you need to meet them there. That's where your fitness website comes in. A strong fitness website serves as a marketing tool and educates potential clients about your offerings. A super strong   website also streamlines your payments and scheduling, so you can focus on the fun stuff: your clients. How to make a fitness website FAQ What is the best website builder for fitness? The best fitness website builder needs templates designed for gyms, trainers and health clubs. Make sure it includes tools like booking systems, membership management and class scheduling to stay organized. Mobile optimization, high-quality images, payment gateways and SEO tools are essential. Social media integration and call-to-action buttons keep visitors engaged and help turn them into members. How to create a website for a gym? Pick a gym-focused website builder with bold, energetic templates. Include features like class booking, membership sign-ups and personal training options. Add high-quality gym photos, workout videos and clear CTAs like “Sign up for a free workout!” Optimize for local searches like “top gym in [city]” and link your social media. A blog with fitness tips, workouts and nutrition advice can keep visitors hooked and boost your search ranking. Key pages to include in a gym website: Home (highlight your gym's atmosphere and equipment) About (your gym’s story, mission and trainers) Services (group classes, membership levels, personal training and specialty programs) Schedule (class times with easy booking options) Pricing (clear membership and drop-in rates) Testimonials (client success stories and reviews) Contact (location, hours and a contact form)