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Looking for the best way to build your website? Get started with Wix → Having a website is a no-brainer for musicians who are serious about their music careers. A website makes it eas y for fans to find you online, catch up on your latest gigs and stream your tracks anytime they want. Thanks to tools like Wix's free website builder  and AI website builder , getting your music online has never been easier. In this guide, we’ll walk you through some of the best website builders for musicians. You’ll also learn how to build a website from scratch  so you can share your music, connect with fans and grow your online presence. Learn more: What is a website builder? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: best website builders for musicians This guide walks you through the best website builders for musicians and helps you choose a platform that makes it easy to share your music and grow your online presence. You’ll learn what features matter most, from music players and templates to event tools and SEO. You’ll also get a step-by-step look at how to build your own music website, including choosing a domain, setting up hosting and creating the pages that help fans discover your work. By the end, you’ll know how to build a professional website that helps you connect with your audience and move your music career forward. Website builder Key features Pricing Wix Drag-and-drop editor, musician-focused templates, Wix Music for streaming and selling tracks, Wix Events for ticketing, built-in SEO and marketing tools, blog maker, reliable hosting, 24/7 support Free plan available; paid plans start at $17/mo Bandzoogle Music-focused templates, music players and store for tracks, gig calendar, integrations with SoundCloud, Bandcamp and social platforms 14-day free trial; paid plans start at $6.95/mo BandVista Music-focused templates, built-in music player, add videos from YouTube, Vimeo and Facebook 30-day free trial; paid plans start at $9.95/mo (billed annually) Tunebud Ready-made components, unlimited pages, eCommerce for pay-per-download and subscriptions, multi-currency support One-month free trial; $149 per year Music Glue Focused on merch and music sales, powerful eCommerce tools, print-on-demand (POD), built-in marketing tools Free 14-day trial; paid plans start at £4.99/mo Editor's note: Pricing updated as of November 25th, 2025. What is a music website? A music website is a type of website  that bands, producers, DJs or even self-taught musicians can use to share their musical journey with their fan base.  Some of the best musician websites  often include essential features like: A photo gallery with high-quality photos and cool-looking music videos to capture the energy of your performances. A playlist of your music tracks so visitors can listen to your songs on the website.  An events page with your upcoming tour dates so fans know where they can see you live.  A blog to engage with your music community. An online store to promote your music , book gigs or sell merchandise online. Learn more: How to start a music business How to make a music portfolio Best content management systems Best website builders for musicians Wix Bandzoogle BandVista Tunebud Music Glue 01. Wix Wix is one of the best website builders for musicians who want to build an online presence to showcase their musical journey. It tops our list because of its robust suite of music-friendly features that include: A drag-and-drop editor that makes it easy to tweak layouts, fonts, colors and more to reflect your unique style. Nice templates for musicians with sections for music videos, photo galleries, event schedules and more.  Wix Music to upload your tracks directly to your website where visitors can listen, share, download and purchase your music. Wix Events to sell tickets directly on your website and create promotional campaigns through email, social media and Facebook and Instagram ads. Built-in SEO and marketing tools to grow your audience and visibility. Blog Maker to set up a blog section where you can share your stories. Wix also offers reliable web hosting, so you don’t have to worry about your site crashing during a big album drop or ticket sales. And if you ever get stuck, there are many resources and 24/7 customer support to help you out. Pricing:  Free plan available. Paid plans start at $17 per month. 02. Bandzoogle Bandzoogle has features that are perfect for musicians. For example, you can add music players and stores to let fans stream or buy your tracks. You can also set up a gig calendar to share show dates and sell tickets directly on your site. Moreover, you can link your website to platforms like SoundCloud, Bandcamp and social media networks to promote and sell your merch and music online. Pricing:  14-day free trial. Paid plans start at $6.95 per month. 03. BandVista Like Bandzoogle, BandVista is designed for musicians. It offers music-focused templates that let you create a website that fits your style of music—whether you're rocking out, jamming to jazz or flying solo.  The platform also has a built-in music player so fans can listen to your tracks right on your site. Plus, you can easily add videos from YouTube, Vimeo or Facebook to further engage your audience. Pricing:  30-day free trial. Paid plans start at $9.95 per month (billed annually). 04. Tunebud Tunebud is a website-building tool for musicians, composers and publishers who want to promote and monetize their music. It offers ready-to-use components and the freedom to create unlimited website pages. The platform also has robust eCommerce features. You can sell tracks with pay-per-download options, offer subscriptions and even get support for multiple currencies to reach fans worldwide. Pricing:  One-month free trial; $149 per year. 05. Music Glue Music Glue is perfect for artists who want to focus on selling their merch or music online. It has powerful eCommerce features and built-in marketing tools that help you engage your fans and boost sales.  The platform also offers print-on-demand (POD) services, which saves you from inventory headaches. Pricing:  Free 14-day trial. Paid plans start at £4.99 per month. Editor's note: Pricing updated as of November 25th, 2025. What to look for in a website builder for musicians Here are some features to look for when picking a website builder to create your music website: 01. Music player integration One of the top things to look for in a music website builder is audio integration. The platform should make it easy to share your songs directly on your website. That way, visitors can listen, download and buy your music without going elsewhere. Wix Music Portfolio  is an excellent choice for musicians. With the Wix Music Player, visitors can listen, share and buy tracks right on your website. Plus, you can customize the audio player to fit your brand’s design. 02. Music-friendly templates Pick a builder that offers website templates  designed with musicians in mind. These include band-focused templates or general templates for musicians with sections for your music videos, photo galleries, event schedules and more. You can then customize the template to showcase your music website in a way that fits your style. Also, remember that 93.7% of people  aged 16 and a bove use smartphones to access the internet. That means your fans will most probably visit your website on their phones. So, make sure to pick responsive templates so your website looks great on all devices. 03. Event promotion and ticketing Event promotion and ticketing is a must-have feature for musicians who play live shows or host music events.  The website builder should offer advanced music-related features that make it easy to: List your upcoming tour dates Sell tickets directly on your website Accept credit card payments Offer flexible pricing plans for different types of events Wix Events  offers lots of options to promote your music events. These include email campaigns, promotional videos, social media posts and Facebook and Instagram ads. 04. SEO and marketing tools Built-in SEO tools can help you automatically add things like meta tags, image alt texts and page titles to make your website easier for search engines to understand. Marketing tools are just as important. They will help you run email, social media and ad campaigns to boost engagement and sales. With Wix SEO  tools, you can optimize your website infrastructure , maximize local search and grow your website traffic  with essential integrations. Learn more:   Music business ideas Marketing strategies Email marketing 05. Blogging platform As a professional musician, a blog will let you share your music journey, behind-the-scenes moments or thoughts on your creative process with fans. A good website builder should make it easy to create a blog section so you can focus on telling your story without worrying about the tech stuff. Wix's Blog Maker  helps you create a blog to showcase your music career in a way that leaves a lasting impression. Other must-have features for your musician website Here are the features you should look for: Ecommerce for your music and merch:  Your website should be your number one spot for sales. Find a platform that lets you sell digital downloads, physical merchandise like t-shirts and posters, and tickets to your shows. A builder with commission-free sales options is a huge plus, letting you keep more of the money you earn. Mailing list tools:  Your email list is a direct line to your most dedicated fans. Your website builder should include tools to help you collect fan emails and send out newsletters. This is the best way to announce new music, share tour dates and build a real community around your work. Video integration: If you create music videos, behind-the-scenes clips or live performance footage, include them directly on your site. A builder that supports video uploads or embedding from streaming platforms ensures your visual content is front and center. Mobile-friendly design:  Most of your fans will visit your site from their phones. A mobile-responsive design ensures your website looks great and works perfectly on any device, from a desktop computer to a smartphone. This makes for a great fan experience and keeps them coming back. Learn more: How to start a blog How to start a music blog How to build a website for musicians Let’s now look at how you can create a music website  to showcase your musical journey. Learn more: How to create an EPK DJ websites 01. Register a domain name A domain name  is the web address  fans use to find you online, so you need to keep it simple and recognizable. For example, if your band’s name is "The Silver Strings," you might choose a URL  like www.thesilverstrings.com . However, make sure to do a domain name search  to see if your preferred name is available. 02. Pick a web hosting provider A web hosting provider houses your web content  and makes it accessible to visitors.  If you’re just starting out, consider using free web hosting  from Wix. You can always upgrade later for more features and better performance when your fan base grows. Learn more:   Web server 03. Choose a music website builder Now that you've got your domain and hosting sorted, the fun part begins: website development .  A platform like Wix offers the tools and customization options you need to create a website that matches your music style. Learn more:   What is web design ? 04. Create your website title and pages Once your website is up and running, you can create a catchy website title  and plan out your web pages . Some key pages to add include Home, About, Music, Shop (if you're selling merch) and Contact. You can also add logos to make your brand instantly recognizable and social media icons so fans can follow you on social networks. Learn more: How to make a music logo Band name ideas Best band logos "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Nitzan Eiges, tech SEO team lead at Wix 05. Manage your music website Building your website is just the beginning. You need to manage it well. Good website management  will help your website run smoothly, remain secure and stay up-to-date. Make sure to update your web pages regularly with your latest tracks, videos, tour dates or blog posts. This will give your fans a reason to keep coming back for more. Website builder for musicians FAQ What website builder do musicians use? Musicians often use website builders like Wix to create professional and engaging websites. These platforms offer features tailored to artists, such as customizable templates, music player integrations, eCommerce for selling merch and tools to promote gigs and events. Is Wix good for musicians? Yes, Wix is an excellent choice for musicians. It offers templates designed specifically for artists, allowing you to showcase music, videos and events seamlessly. The built-in Wix Music Player lets you stream and sell your tracks commission-free. Plus, Wix’s marketing tools help you promote gigs, connect with fans and grow your audience. Is it worth having a website as a musician? Yes. A website is essential for any musician looking to build a strong brand and share their work with the world. It acts as your central hub giving fans, agents and collaborators an easy way to find your music, videos, tour dates and contact information. A polished site puts you in control of your image and helps you stand out in a competitive industry. It’s also a powerful space to sell merchandise and connect directly with your audience.

Turn your ideas into a website you love with Wix →   Building a college or university website is your chance to create an online home for your school—one that inspires, informs, and connects with everyone who visits. Think of it like this: your website is basically your campus, but online. It’s where people go to learn what makes your school special, explore programs, and decide if they can picture themselves walking your halls. In this blog, we’ll walk you through how to make a university website from scratch or improve your existing site. You’ll learn how to create a website  that reflects your school’s identity, engages students and faculty and showcases your programs and campus online. Need to create a website fast? With the Wix AI website builder  you can build a professional website in minutes.  Ready to build your university website? With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to make a university website Creating a university website doesn’t have to be complicated. This guide shows you how to build a website from scratch   for a university focusing on the key steps, essential features and best practices to make a site that’s clear, user-friendly and appealing to students, faculty and visitors. What makes a great university website Feature Why it matters Clear navigation Visitors can quickly find programs, admissions info and resources Mobile-friendly design Works smoothly on phones and tablets Engaging visuals Creates a welcoming, professional impression Strong calls-to-action Guides students to apply, request info or schedule a visit Program and faculty highlights Builds credibility and informs decisions How to make a university website in 11 steps Creating a university website doesn’t have to be complicated. In this step-by-step guide, you’ll learn how to build a university website that showcases academic programs, attracts new students and keeps alumni engaged. From designing an intuitive layout to adding essential features, these 11 steps cover everything you need to create a professional user-friendly online presence for your institution. Understand your target audience Select a domain name and web host Choose the right website builder Create a strong brand identity Use high-quality images Make your website mobile-friendly and accessible Write university content that stands out Implement a course catalog and key features Make sure your website loads quickly Optimize for SEO Launch your website 01. Understand your target audience Let's start with the most important questions: Who is your website for? Your audience isn't just prospective students. It's also for current students, faculty, alumni and donors. Each group visits your site for different reasons, so tailoring your content to address their specific needs is essential. Break it down : Prospective students want admissions info, current students need access to resources and alumni might be looking for ways to stay connected. Do your homework : Use surveys, interviews or analytics to understand what matters most to your audience. Trust us, this upfront effort will save you time and headaches later. By truly understanding your users, you’ll create a site that feels intuitive and welcoming, no matter who’s visiting. 02. Select a domain name and web host Before you start designing your university website, you'll need to secure the perfect domain name  and a reliable web hosting solution. Think of your domain name as your website’s digital address—it’s how people will find you online. For universities, using a .edu domain can add credibility and instantly signal that your institution is a legitimate educational entity. Your university's website's domain should be professional, simple and memorable. If you're stuck or the domain name you hoped for isn't available, a domain name generator  can help spark ideas and save time. Once you’ve chosen your domain, the next step is selecting a hosting website . Your hosting provider plays a crucial role in ensuring your site is always accessible and runs smoothly. Look for features like site reliability , uptime guarantees and scalability . Universities often experience high traffic during admissions season or major events, so choosing a hosting provider that can handle traffic spikes is key. Remember, your domain name and hosting set the foundation for your website’s performance and professionalism. It’s worth investing time to get it right—you’ll thank yourself later when your website performs seamlessly, no matter the demand. Learn more about  what is a domain name  and get started with Wix’s  free web hosting . 03. Choose the right website builder Building a university website doesn’t have to mean wrestling with complicated tech. Tools like Wix make it simple with drag-and-drop designs and customizable website templates . Whether you’re tech-savvy or just starting out, you can create a professional site that reflects your university’s branding  while being scalable, secure and easy to update. Think about what you need now—and what you’ll need down the road. A good platform grows with your institution, so make sure it supports features like course catalogs, student portals and intuitive site navigation  that ensures users can quickly find the information they’re looking for. Explore the customizable Wix  university templates today to get started. 04. Create a strong brand identity Your university website should scream you . From colors to logos to tone of voice, every detail should reinforce your institution’s brand. This builds trust and makes your site instantly recognizable. Stick to your websites' color scheme and fonts to keep things professional and consistent. Craft messaging that aligns with your values—whether that’s innovation, community or academic excellence. When visitors land on your site, they should immediately feel your university’s energy and mission. Explore these website building tips  to make your site shine. 05. Use high-quality images A picture is worth a thousand words, especially on your website. Want to show prospective students what life on campus is really like? Share vibrant images of your students, faculty and facilities. Think beyond stock photos—authentic visuals of bustling libraries, lively events and scenic campuses will make your institution shine. Plus, they help visitors imagine themselves as part of your community. Learn more: How to choose images for your website 06. Make your website mobile-friendly and accessible We’ve all been there—trying to navigate a clunky website on our phones. Don’t let that be your site. Make sure your design works seamlessly on all devices, from desktops to smartphones. Accessibility is just as important. Add alt text for images, ensure keyboard-friendly navigation and stick to readability-friendly fonts and colors. Everyone, regardless of ability, should have a great experience on your site. Learn more: How to make a website mobile friendly   How to make a website accessible 07. Write university content that stands out Let your web content do the talking—and make sure it’s saying the right things to the right people. Write engaging program descriptions that highlight what sets your institution apart. Feature faculty bios that showcase expertise and bring your professors’ accomplishments to life. Keep event updates and news fresh to reflect your vibrant campus culture. And don’t forget about your tone. Speak directly to your audience with language that feels approachable and relatable. After all, your website is your university’s voice online. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." Dafna Rabin, Wix Templates design team lead 08. Implement a course catalog and key features Course catalogs are typically one of the most visited parts of university websites. Use an intuitive layout to help students explore academic programs. Include multimedia elements like videos to highlight standout courses. Don’t forget extras like student portals, enrollment systems and event calendars—they’re essential for making your site a one-stop shop. 09. M ake sure your website loads quickly Here’s the deal: if your site takes forever to load, visitors will bounce—fast. Optimize images, minimize large files and test your site regularly to keep loading times lightning quick. Remember, your website is often a prospective student’s first impression of your institution. Don’t let a slow loading website ruin it. 10. Optimize for SEO Your website won’t do much good if no one can find it. Use SEO best practices to boost your visibility in search engines by adding relevant keywords like “top university programs” or “best campus life”, use meta tags and clear URLs and regularly publish content to keep search engines and users, engaged. A little SEO effort goes a long way in helping your site rank higher and attract more visitors. Tip : Leverage insights from the  Wix SEO Learning Hub  to deepen your understanding of search engine optimization strategies to take advantage of the built-in  SEO features  on your Wix site. 11. Launch your website Before hitting “publish,” test everything—forms, links, videos and compatibility on different devices. Once your site is live, the work isn’t over. Set up analytics tools to track performance and user behavior. Pay attention to what’s working (and what’s not) so you can fine-tune over time. Regular updates, maintenance and tweaks are the secret to keeping your site fresh and effective. Tip : Your Wix site comes with  Wix analytics  to help you track visitors, their behaviors and your site's overall impact. Learn more: Website launch checklist How to launch a new website like a pro What is a university website? A university website is much more than just a digital brochure–it’s the heart of your university. Its where prospective students get their first taste of what makes your school special, where matriculated students find resources to succeed and where faculty, staff and alumni stay connected. From admissions and academics to student life, news and events, every web page serves a purpose in keeping your community informed and engaged.  But it’s not just about sharing information. A well-designed university website strengthens your school’s brand, strengthens communication, supports online learning and helps you present your mission and values to the world. It’s the digital front door to your campus, welcoming everyone who visits.  Learn more: School website design How to make a Wix website How to create a professional website Planning your university website A strong plan is the foundation of any successful college or university website. Think of it like the blueprint for a building–you need to know exactly what you’re working toward, what content you’ll need and how it should all come together. This is where setting clear goals, developing a content strategy and understanding both the technical and design requirements come into play. Set clear goals for your website Start by defining what you want to achieve with your website. Goals may include increasing enrollment, improving communication with students, or shining a spotlight on research and faculty achievements. Your goals need to be specific, measurable, achievable, relevant and time-bound (yes, the classic SMART goals). When everyone knows exactly what the site needs to accomplish, it’s easier to bring those ideas to life.  Think about your university website requirements Every great college website has a few essentials that keep things running smoothly for everyone who visits their site. Here’s a quick checklist of must-have website features: Admissions information: Step-by-step instructions on how to apply and a streamlined application process. Academic programs: Clear, detailed descriptions of the courses and programs offered.  Campus life: A glimpse into what makes your campus unique, from student organizations to events.  Contact information: Simple, accessible ways for visitors to get in touch with the right departments. University website examples built on Wix Exploring real-world examples is one of the best ways to find inspiration and see what works well in university website design. Here are some exceptional university and education websites built on Wix: 01. Ivy Collegiate School Ivy Collegiate School 's website captures a professional, yet approachable feel, making it easy for visitors to connect with the school's mission. Its intuitive navigation makes sure users can quickly find important information and their consistent use of the school’s crest and color palette reinforces a strong sense of identity throughout the site. Also, thoughtful features like a parent portal and detailed resources make it highly functional for both current and prospective families. 02. Wheat Education Wheat Education ’s website stands out for its clean, modern design that’s both professional and easy to navigate. The minimalist layout directs attention to what really matters, making the experience stress-free for visitors. Call-to-action buttons like “Enroll Now” and “Contact Us” are thoughtfully placed to guide users toward key actions. The site uses high-quality visuals to highlight the unique aspects of its programs, creating an engaging browsing experience. Its structure is built to grow with the organization, ensuring scalability as more programs or features are added in the future. 03. Anahei University Anahei University ’s website combines vibrant design with practicality, creating a visually exciting and functional experience. Bright, eye-catching visuals and banners make a strong first impression, while the homepage effectively highlights academic programs and events. This focus on student-centric content, such as testimonials and success stories, gives prospective students a clear picture of the opportunities available. Anahei University’s website also shines in its mobile accessibility, ensuring that users can explore its offerings seamlessly from any device. How to make a university website FAQ How can I create a college website? To create a college website, start by understanding your audience and defining clear goals. Choose a content management system, design for user experience, develop with SEO in mind and make sure the site is mobile-friendly and accessible. How do I make a .edu website? Making a .edu website involves registering a .edu domain, which is restricted to accredited postsecondary institutions. Follow the registration process, which includes proving accreditation and adhering to specific guidelines. How can I design and build a school or university website? Designing and building a school or university website requires careful planning around your institution's brand identity. Use high-quality imagery, ensure the site is easy to navigate and includes essential features like student portals and course enrollment systems. How do I create an institutional website? Creating an institutional website involves establishing goals, creating a content strategy, considering technical requirements, designing for brand consistency, developing necessary features, optimizing for search engines and managing post-launch updates.

Turn your ideas into a website you love with Wix →   Deciding to build a website as a DJ is the ultimate way to grow your career, share your music and book more gigs. It’s your online home where fans and clients can discover your sound and connect with you. Your DJ website is both a business card and an online home for your audio creations and for your DJ business . It’s a tool for spreading your music and your brand name to listeners and potential customers, near and far. Learn more: How to create a website How much does a website cost Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a DJ website Choose a website builder like Wix and pick a mobile-friendly template that matches your vibe. Customize it with your colors, fonts and images to make it your own. Add essentials like your bio, music or mixes, upcoming gigs and some great photos and videos. Include a contact form or booking button so clients can easily reach you. Add social media links and testimonials to build trust. Your website should be the go-to spot for fans and clients to discover your music and book your services. Features of a great DJ website Feature Why it matters Music player It lets visitors instantly hear your sound. Sharing your best mixes and tracks directly on your site helps attract fans and clients. EPK (electronic press kit) Promoters get everything they need in one place. Including your bio, photos, music and contact info makes booking you simple. Events calendar It keeps fans and clients in the loop. Showing your upcoming gigs proves you’re active and in demand. Booking form Clients can easily reach out to hire you. A simple contact or booking form connects them directly to you. Photo and video gallery High-quality visuals show off your energy and style, giving people a feel for what it’s like to experience your set live. How to create a DJ website Now, as you start creating your own music website , pay close attention to the following items to make sure you’re making the best site that you can. Choose a website builder that supports your DJ career Pick a template that matches your DJ style Build the core pages your audience expects Make it easy for people to book you Highlight your best visuals Put your music front and center Add a mailing list Optimize your DJ website for SEO Launch and promote your site 01. Choose a website builder that supports your DJ career Before designing your site or uploading your first track, start by choosing a platform that can keep up with how quickly your gigs, mixes and bookings change. Look for a website builder that gives you creative flexibility without requiring you to learn code, so you can spend more time on your sets and less time dealing with tech. Make sure you can connect a custom   domain name that reflects your DJ name—it becomes your digital home base and helps promoters, fans and clients remember you. Built-in hosting, strong uptime and SSL protection should also come standard, especially if you plan to sell mixes, take deposits or collect booking requests. If you want to share or sell your music directly from your site, choose a platform with an advanced audio player. Tools like Wix Music let visitors stream, download, buy and even share your tracks, helping you promote your sound while earning from it. Expert tip from Esin D. Habif, product marketing lead at Wix: "Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." Explore these website building tips  to make your site shine. 02. Pick a template that matches your DJ style Your website should give people a feel for your sound before they even hear the first beat. Start with a music-focused template that highlights your mixes, visuals and personality. A good template makes it simple to add your logo, upload tracks, embed videos and display tour dates or club appearances. If you want your audio front and center, choose a layout with a prominent player and room for playlists or set previews. Visual-heavy DJs might prefer bold backgrounds, striking typography or full-screen images that mirror their aesthetic. When selecting a template, also consider fonts. Pick readable, stylish fonts that match your brand and make your content easy to scan. Using 2–3 cohesive fonts across headings, body text and buttons helps your site feel professional and polished. Pro tip: Think about your content first. If your homepage needs space for a mix reel or a big hero photo, choose a template built for that format. Explore free music website templates: Band website template Rock band website template Country rock band website template Soul band website template Jazz band website template Holiday band website template Pop band website template Electronic music band website template  Salsa band website template Show band website template EDM band website template World music band website template Classic band website template 03. Build the core pages your audience expects Once your design is in place, create the foundational pages that help visitors understand who you are and how to book you. Your homepage should showcase your best work—featured mixes, a quick intro and clear next steps like listening, watching or booking. Other must-have pages  include: About us page :  Share your story, musical style and experience. Think of this as a mini EPK that introduces you as a professional DJ to fans, promoters and potential clients. Include high-res photos and key highlights to make it easy for visitors to connect with your brand. Music page:  Embed a music player or link to streaming platforms like Spotify and SoundCloud so visitors can listen to your mixes and original tracks directly on your site. Tools like Wix Music also let fans download or purchase music if you want to monetize your content. Events/gigs:  Keep your schedule current. If you play public events regularly, a monthly events calendar is an effective way to display your upcoming shows. If most of your bookings are private, a blog or news section works well to announce public gigs without showing empty dates. Both options are easy to set up and update in Wix. Include ticket links or booking details where relevant. Electronic press kit (EPK):  A dedicated page with your bio, high-resolution images, technical requirements and testimonials for promoters and media. Contact us page :  Add a form for inquiries or price quotes, including fields like event type, location and hours. You can also integrate a scheduling tool so clients can book directly online. Mailing list signup:  A form to build a direct line to fans and promoters, paired with incentives like a free mix or sample track to encourage signups. Merchandise (optional):  If you sell music, apparel or branded items, include an online store to make it easy for fans to shop. If you want fans or promoters to explore more, a multi-page site gives you room to expand. If you’re just getting started, learning how to create a one-page website can still work well. Learn more:  How to create the perfect EPK How to make a band website Is Wix free? Do I need a website? Wix website features What is web design? 04. Make it easy for people to book you In many ways, starting a career as a musician is like starting a business . Remember, your DJ website is both a celebration of your mad skills and a business tool that should help you get more paid work. You can add to your music website features that make it easier for potential customers to get in touch with you or to book your services directly. You can ask site visitors to send in requests for a price quote using a contact form app . Set up the form with fields like event size, location, venue type, estimated work hours, number of people and all other considerations that you take into account when you negotiate a price with clients. To fill up your working calendar with paying gigs, use Wix Booking  to allow site visitors to book you for events right there and then. You can also use the booking app to charge a deposit or the entire fee (in case you have fixed prices) and easily manage your working schedule. Here are a few examples of music websites  you can get inspiration from. Need inspiration? Explore DJ name ideas or create a strong stage name with a DJ name generator to help your brand stand out. 05. Highlight your best visuals Even though your art is not the visual kind, you certainly want your website to include exciting visual material. First of all, because great images significantly improve the website’s overall design, but also because people react to images – especially to photos – in a different way than they do to words or sounds. Your site photos can add another layer of familiarity with yourself as a musician and a professional that is especially valuable if you plan to attract potential clients online. Investing in a professional photography session is worth considering. You can hire a photographer to document one of your sets, to capture your own work in real-time as well as the mood of the crowd. Put some thought into the venue where you want this session to take place and opt for a setting that corresponds with your style as an artist. If you do play at events often, you could usually get in touch with the hired photographer to coordinate a quick shoot. If you have access to video production equipment, making a real of your work in action is also a great option for the site’s visual aspect. Because you need the video to have excellent audio quality, it’s probably only worthwhile if that’s technically possible. Looking for visual inspiration? Check out this collection of best musician websites for inspiration. On top of photography, make sure you have a logo that really represents what you do. Using a DJ Logo Maker  will give you the inspiration and tools you need to stand out. 06. Put your music front and center When creating a music website , make sure website visitors can listen to your sounds with ease and opt for an advanced audio player. Wix Music offers the perfect online music player for your website. This player doesn’t simply play your tunes, it allows your visitors to download them for free or for a fee, so you can actually profit from your music directly through the player. The Wix Music player can be easily customized to match the look and feel of your website. Oh, and it also lets listeners share your work on their social channels and promote your music to their own friends. Here you can discover all the great things that the Wix Music Portfolio player can do for you. In addition to putting together a DJ business plan and creating an EPK (Electronic Press Kit) to give a professional overview of your sound, you should upload tracks that demonstrate your creativity and versatility as a musician. If you play at events, you could add a variety of samples that correspond with different types of settings – wedding reception, company party dance-floor, etc. If your focus is mostly on clubs, use a mix of original remixes and partial setlists to demonstrate your skills. Pro tip: Use DJ name generator to come up with a unique and catchy stage name. 07. Add a mailing list A mailing list is one of the most powerful tools for DJs. It gives you a direct line to your fans, promoters and clients, letting you share new mixes, announce gigs and give behind-the-scenes updates straight to the people who want to hear from you. Unlike social media, email is a space you own, free from algorithms that limit visibility. Add signup forms in strategic spots across your website—your homepage, footer, blog posts or even as a pop-up when someone is about to leave. To encourage signups, offer something valuable like a free mix, sample track or wallpaper download. Small incentives help build trust and reward fans for joining your community. Once people are on your list, stay consistent. Send updates about new releases, upcoming events or exclusive content. Even short, engaging messages keep fans connected and remind promoters and clients that you’re active and professional. Over time, your email marketing   becomes one of your most reliable tools for promoting shows, new tracks and special offers. 08. Optimize your DJ website for SEO SEO helps your site get found by people searching for DJs in your area, your style or at events. Start with a website builder that includes built-in SEO tools like editable meta titles and descriptions, clean URL s, alt text for images and mobile-friendly layouts. Don’t stop at the homepage. Blog posts about gigs, mixes or DJ tips can also be optimized with clear headings, descriptive titles and relevant keywords. Internal links between pages, properly tagged images and engaging content help search engines understand your site. Even small updates can make a difference in how easily fans, promoters and booking agencies discover you online. Expert tip from Sharon Hafuta, SEO blog editor at Wix: “Think of SEO as the digital version of getting on the main stage. When it’s done right, the right listeners and bookers will find you.” SEO isn’t a one-time task. Regularly update your content, add new mixes and optimize images and posts so your website stays relevant and continues to attract the right audience. 09. Launch and promote your site Before you hit publish, check every part of your website. Test your audio player, booking forms, links and media galleries. Preview your site on desktop and mobile to make sure it looks professional everywhere. A smooth first experience sets the tone for fans and potential clients. Set up analytics tools like Google Analytics so you can track engagement and understand how visitors interact with your site. This insight helps you make informed updates over time. Once your site is live, share it everywhere. Add it to social media profiles, include it in your email signature and feature it on flyers or promotional materials. Submit your site to music directories or industry listings to increase visibility. Collaborate with other DJs, write guest posts or create content that helps people discover your work. Even on a tight budget, you can promote your site effectively. Social sharing, cross-promotion with other artists and optimizing posts for search engines all help you get noticed. Keep your website updated with new tracks, photos, videos and upcoming events. Your site is a living representation of your DJ career and regular updates keep it professional, engaging and ready to grow your audience. How to create a DJ website FAQ Do DJs need a website? Yes. A website is your DJ business's home base, a place where you can share your portfolio, reviews and a simple way for clients to book you. Unlike social media, your website is all yours, giving you the freedom to attract the right clients and build your reputation on your terms. Do DJs have websites? Take a look at successful DJs and you’ll notice they all have one thing in common—a website. It’s their go-to spot for sharing media kits, contact details and event schedules. A website shows you mean business and helps you land those dream gigs. What equipment do I need to start as a DJ? Starting out as a DJ? You’ll need the basics to get mixing. Grab a DJ controller that works with your laptop and DJ software to manage your tracks. Don’t forget a solid pair of headphones so you can cue up your next song like a pro. Do I need an LLC to be a DJ? Setting up an LLC is a smart move for DJs. It keeps your personal finances separate from your business and protects you from any unexpected issues. Plus, it’s a great way to show you’re serious about your craft as you start booking paid gigs.

Build your website in minutes, try Wix for free today → When I work with entrepreneurs, one question comes up over and over: how can I keep my website safe? As someone who has helped startups, small businesses, freelancers and local organizations protect their sites, I’ve seen firsthand how website security  can make or break a business. Building your first site is exciting, from learning how to make a website , designing your layout or setting up your online store  with a free website builder . But security is often overlooked. Without the right precautions, even a small oversight can open the door to attacks. In this guide, I’ll share 10 fundamentals that I recommend to every entrepreneur I work with, based on my years of experience helping businesses avoid preventable disasters. Start your journey with free website hosting  today and make sure your website is built on a secure foundation from the very start. Need ideas for your next website? With Wix, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable website templates and use Wix’s drag-and-drop website builder  to make it your own. Creating a unique, professional website has never been easier. TL;DR: how to secure a website Keeping your site safe doesn’t have to be complicated, but understanding the essentials is critical. By focusing on the right cybersecurity basics , following practical website security tips , and knowing how to host a website  properly, you can protect your data, your visitors, and your business from common online threats. Strong website security  is not just technical, it’s about building habits and using the right tools to prevent breaches. Good computer security  practices extend from passwords to backups, covering everything a site needs to stay secure. Quick guide to the essentials Key action Its impact Choose a reliable hosting provider with SSL, backups and 24/7 monitoring Protects your site from downtime, data loss and attacks at the foundational level Keep your CMS, plugins and themes up to date Prevents hackers from exploiting known vulnerabilities Use strong, unique passwords and enable two-factor authentication Secures access to your site and sensitive information Secure forms and inputs against injections or spam Stops malicious code, spam and data theft before it reaches your system Perform regular backups following the 3-2-1 rule Ensures you can quickly recover from attacks, errors or server failures Monitor your site for unusual activity or potential intrusions Detects threats early to prevent major damage Limit access and permissions to only what’s necessary Reduces risk from internal or external user errors Train your team to avoid human error, the leading cause of breaches Ensures employees follow safe practices and protect your business Get your website professionally audited for hidden vulnerabilities Identifies weak spots you may not notice, allowing proactive fixes How to secure a website in 10 steps Choose a reliable hosting provider Enable SSL (non-negotiable for trust and Google ranking) Keep everything updated (CMS, themes, plugins, apps) Strong passwords only (no exceptions) Secure your forms Perform regular backups (and follow the 3-2-1 rule) Install a monitoring or intrusion detection system Limit access: fewer accounts=lower risk Train your team: human error causes 80% of breaches Get your website professionally audited 01. Choose a reliable hosting provider I can’t stress this enough: your hosting provider is the first line of defense. I once had a client entrust me with their site after several unexplained incidents. When we investigated, we discovered that the hosting provider, chosen solely for its price, offered no firewall, no automatic website backups and no  DDoS protection. The result was a website frequently offline, lost data and a damaged reputation. A good web host should provide: A free SSL certificate. Automated and off-site backups. 24/7 server monitoring. Responsive technical support. Website infrastructure resilient to traffic spikes and attacks. This is the foundation for everything else. Never underestimate the importance of choosing the right host. Make sure you choose from the best website hosting providers  to keep your website secure and reliable from day one. 02. Enable SSL (non-negotiable for trust and Google ranking) SSL isn’t just a green padlock in the browser bar, it’s what encrypts all the data exchanged between your visitors and your website. Whether you have a simple contact form or a full sales funnel, lacking encryption can expose your users to malicious interception. Beyond security, SSL is also a ranking factor: Google considers it in its algorithm and it reassures your customers that your site is trustworthy. Today, a website without SSL is like a door without a lock: it simply doesn’t inspire confidence. Learn what is an SSL certificate and why it's important for keeping your web privacy and data secure. 03. Keep everything updated (CMS, plugins, themes, apps) Every month, new security vulnerabilities are discovered in commonly used web tools. And every month, thousands of websites get hacked simply because these website updates weren’t applied. I once had a web agency reach out to me about a hack affecting around ten client websites. The common factor? An outdated plugin that hadn’t been updated in two years. Mistakes like this are costly in time, reputation and sometimes even legal responsibility. If you’re using a platform like Wix, you benefit from a more closed and protected ecosystem , which helps keep your site secure. That said, vigilance is still necessary, especially if you use third-party apps or external scripts. Pro tip:  Check out Wix’s premium plans  to learn more about web hosting cost and the ecosystem that helps protect your website. 04. Strong passwords only (no exceptions) I can’t overstate this: weak passwords are still the most common way hackers get in. I often find entrepreneurs using “admin123” or reusing passwords across multiple tools. Here’s what I recommend: Use a password manager (Bitwarden, Dashlane) Create unique passwords for each platform Enable two-factor authentication Never share login credentials over email or chat Strong authentication is your first barrier against intrusions. Learn more: What is phishing? What is ransomware? What is malware? What is cache? 05. Secure your forms In my experience, even a simple contact field can become a gateway for hackers if it isn’t properly secured. On an educational website, I once saw a malicious script inserted through a poorly protected search field (it redirected visitors to a fraudulent site) causing serious reputational damage. Forms, whether for contact, registration or search, are frequently targeted by attacks like SQL injection, XSS (cross-site scripting) or CSRF (cross-site request forgery). The worst part? These attacks often go unnoticed until the consequences appear: redirects to malicious sites, data deletion or stolen credentials. This isn’t limited to large or complex sites, both showcase websites and eCommerce platforms are vulnerable. In one training example, a municipal website’s poorly secured contact form allowed a hacker to send hundreds of spam emails from the site’s server. The result: the site was blacklisted by email providers, and the municipality’s reputation was severely affected. Protecting your forms is a crucial part of a defense-in-depth strategy for a secure website. It’s not enough to rely solely on client-side protections; every piece of data must be verified and filtered on the server side. This is also where a web application firewall (WAF) can detect and block abnormal behavior before it causes harm. Key form protection measures I recommend: Implement client-side and server-side validations. Use filtered fields to block malicious input. Add a CAPTCHA to prevent automated bot submissions. Configure application firewall rules where available. 06. Perform regular backups (and follow the 3-2-1 rule) The worst time to think about backups is after an attack.  I know this from experience. I once worked with an eCommerce site that had neglected this step and ended up losing all its product listings, six months of work gone in an instant. By contrast, a school I supported was able to restore its site in just 20 minutes after a critical bug, simply because backups were scheduled every night. Think back to the OVH data center fire in Strasbourg in 2021: thousands of websites were lost because off-site backups were missing. Even the most robust infrastructure isn’t infallible. One method I always recommend, whether for businesses or the students I train, is the 3-2-1 rule . It’s simple but highly effective: 3 copies of your data : The original plus two backups. 2 different storage media : For example, your server plus an external drive. 1 off-site copy : Secure cloud storage or remote hosting. Following this approach helps you handle nearly any scenario: hardware failure, hacking, human error or natural disaster. It’s a fundamental principle I cover in all my cybersecurity awareness modules, and it’s also a key step toward having a truly secure website. Stay informed and make smarter decisions. Check out the latest web hosting statistics  to understand trends and risks that could affect your website’s security. 07. Install a monitoring or intrusion detections system A good monitoring system alerts you in real time if anything unusual happens: suspicious connection attempt, file modification or an unusual traffic spike. This is what allowed me to stop an attack on a showcase site before it compromised the server. You can use logging tools, intrusion detection tools or even specialized plugins depending on your CMS. Learn more: Best online storage solutions Website speed optimization Best website hosting for small businesses Web hosting for freelancers 08. Limit access: fewer accounts=lower risk The more administrator accounts there are, the greater the risk. Limit access to the bare minimum. And above all: delete old accounts, those of freelancers who have completed their assignments, interns, etc. I also recommend tracing connections (IP addresses, times, location) to quickly identify abnormal behavior. This principle aligns with what is known in cybersecurity as the principle of least privilege. Each user or collaborator should only have access to the resources strictly necessary to perform their tasks. This significantly reduces the potential impact in the event of an account compromise. An external service provider does not need full access to your site, a writer does not need to modify technical settings and so on. I often emphasize this point because it is one of the simplest reflexes to implement, yet one of the most neglected. In certain more sensitive contexts, it is also relevant to adopt a Zero Trust approach, a security model that considers that any access attempt, even internal, must be verified, validated and monitored. This model is based on the idea that the threat can come from both outside and inside, intentionally or unintentionally. It encourages practices such as strong authentication, access segmentation and continuous monitoring. Adopting such a stance, even on a small scale, makes it possible to anticipate human errors, abuses of rights or silent intrusions. Understanding what is web hosting helps you manage access and keep your website secure. 09. Train your team: human error causes 80% breaches In my experience, human error is behind 8 out of 10 security breaches. It’s rarely a highly sophisticated virus or a hacker hiding in the shadows. More often, it’s an accidental click on a fraudulent link, a password shared via an unsecured messaging app or a sensitive document stored on a public cloud without protection. These small, everyday mistakes open the door to serious incidents. That’s exactly why training and awareness are the most effective defenses against cyber threats. Over the years, I’ve worked with a wide variety of organizations: Startups and small businesses Local authorities and municipalities Schools and universities Associations and social centers Child protection services My goal is always the same: to make cybersecurity understandable, practical and actionable, no matter the technical level of the audience. Here’s how I bring this to life: Tailored workshops : Designed for each team’s professional realities: marketing, HR, accounting, management, etc. Interactive sessions for students : Middle schools, high schools or higher education, using real cases, demonstrations of simulated attacks and discussions about safe digital habits. Inclusive modules for vulnerable audiences : Designed to be accessible, supportive and easy to follow. Post-incident support : Helping organizations recover after a hack or data breach and turning incidents into learning opportunities. I rely on a simple, effective teaching principle: demystify without minimizing . Cybersecurity shouldn’t be scary, it should become second nature. I firmly believe that even the best technology is useless without trained, confident and empowered users. That’s why every website, every organization, should integrate cybersecurity training into its action plan from day one, not only after a breach occurs. Explore these website building tips  to make your site shine. 10. Get your website professional audited Finally, a thorough website audit  provides a clear understanding of your weaknesses. It’s not just a simple checkbox. We analyze the technical configuration, internal practices, user behavior and external dependencies. I then provide a prioritized, accessible action plan tailored to your company’s profile. It is often at this stage that decision-makers truly become aware of the issues and begin to implement a real cybersecurity strategy. How to secure a website: protect your reputation, customers and business Having a s ecure website isn’t just a technical requirement, it’s a proactive approach, a sign of professionalism and a guarantee of trust for your audience. Digitalization is accelerating, and neglecting cybersecurity is like leaving your storefront unattended right in the heart of the city. If you’re an entrepreneur, project leader, freelancer or manager of a small business, don’t wait until tomorrow to secure your site. The risks are real, but the solutions are accessible. And if you need guidance, a clear assessment or help taking concrete action, I’m here to support you every step of the way. If you’re curious about: What is Wix hosting Does Wix host websites Is my Wix site secure Rest assured that Wix provides robust security features and reliable hosting to keep your website safe. Understanding these tools is a key step in protecting your reputation, your customers and your business online. Meet the expert Allan Kinic is a cybersecurity specialist and the founder of Prevention-Internet.fr . With years of experience helping businesses, nonprofits and public organizations protect their websites, Allan brings practical, hands-on guidance to entrepreneurs looking to strengthen their website security. LinkedIn  | Youtube  | Instagram How to secure a website FAQ What is website security and why is it important? Website security involves protecting your site from cyberattacks, malware and data breaches. As an entrepreneur, having a secure website safeguards your customers, reputation and business operations. It also builds trust and ensures compliance with best practices. How can I secure my business as a small business owner? Start by choosing a reliable host, keeping your CMS, plugins and themes updated, using strong passwords, enabling SSL and implementing regular backups. Even small actions can prevent most common attacks. Does Wix host websites securely? Yes. Wix provides a secure hosting environment with SSL certificates, automatic updates, server monitoring and built-in protection measures. This makes it easier for entrepreneurs to maintain strong website security without needing advanced technical skills. How often should I backup my website? I recommend following the 3-2-1 rule: keep 3 copies of your data, on 2 different storage types, with 1 copy off-site. Regular backups ensure you can quickly recover from cyberattacks, human error or technical failures.

Web design can be just as much about the feel as it is about the look. Take luxury website design, for example. Much more than how to make a website that’s easy on the eye, it’s about encapsulating the essence of a high-end brand with a presence that goes beyond the product or service. It subtly invokes feelings of pleasure, comfort and sophistication while engaging users in a seamless online journey. Think: the digital version of quiet luxury. So, how do you get that look and feel right for your luxury website? Here, we’ll delve into the key elements that define luxury website design, taking tips from a luxury web designer and highlight six luxury website examples built on Wix Studio  that compel consumers and customers to buy from high-ticket brands. TL;DR: Luxury website examples Luxury brands need more than beautiful visuals. They need websites that convey quality, exclusivity and trust at every touchpoint. In this guide, we handpicked standout luxury websites that do exactly that, across industries like fashion, hospitality, real estate and more. You’ll see how intentional design choices—like refined typography, minimal layouts and immersive product experiences—create a sense of prestige that feels both aspirational and authentic. We also break down the design strategies that help these websites stand out, so you can apply them to your own business. Criteria we considered Why it matters Visual sophistication Establishes the premium identity of the brand High-quality imagery Enhances storytelling and communicates product or service excellence Thoughtful user experience Creates a seamless, intuitive journey for discerning visitors Consistent branding Builds recognition and trust across every page Mobile responsiveness Ensures luxury feels accessible across devices What is luxury website design anyway? Luxury website design is the process of creating websites that reflect the exclusivity and elegance of high-end brands. The design approach focuses on aesthetic appeal and user experience, often leaning on refined design elements and intuitive navigation. 9 best practices for luxury website design There’s no one magic formula to get luxury website design right. Often, it’s a mix of understanding your client’s brand and applying best practices—some of which we’ve taken from luxury web designer Juliana Laface , who shared her thoughts on the topic with Brad Hussey for Creative Crew ’s Luxury Design in Action webinar. Refine the client brand story Make your luxury aesthetic stand out Customize where you can Make it minimal Choose fonts that spell out luxury Set the right tone with colors Be consistent across brand assets Form an emotional connection Provide a seamless user journey 01. Refine the client brand story Luxury brands should have a compelling story that reaffirms why they’re positioned at the high end of their market. Whether you’re part of that brand-building process or not, you must be clear on your client’s USP, identity and values. It will help you understand their target audience and shape your website designs . Laface starts with an in-depth questionnaire with every client to discover their business goals, market, competitors, the brands they like and why. “Then, that gets condensed down into a mood board where we pick out the look and feel for the brand,” she says. “They have to sign off on that before taking any further steps. I make sure that there's a lot of checks and balances in place so I'm not redoing any work.” Learn more: What is web design? 02. Make your luxury aesthetic stand out Unsurprisingly, the ‘look’ part of ‘look and feel’ is critical in luxury website design. Generally clean and refined, luxury websites ooze elegance and immediately tell visitors they’re engaging with a premium brand. Visual elements like typography, color palettes and high-quality visuals play their part while more dynamic content, such as high-res background video, creates an immersive experience that tells a brand story in seconds. Leface looks for luxury aesthetic inspiration in places like Pinterest and Instagram. “Look at other luxury websites and study what they're doing and how they're making it work,” she says. “Then use that to hone your skills and determine what you could do for your next luxury website build.” While you’re at it, check the new Cosmos app , which has become a new firm favorite among creatives looking for inspiration. 03. Customize where you can You won’t catch Prada or Apple using the same fonts or imagery as their competitors. That’s because luxury brands pride themselves on being unique, which is reflected in their online presence.  Laface says customization is key and advises clients to put their money where their brand is and invest in custom elements and assets, like photography.  “There's nothing worse than creating a beautiful website and not having photography that matches the look and aesthetic,” she says. “I try to get clients to partner with local photographers for a brand shoot. Some people might be thinking, ‘How will they pay for it?’ But remember, our niche is high-end design, so clients usually either know that they need to do it or find the budget based on my recommendations.” 04. Make it minimal “Luxury is quiet,” says Hussey.  So, the rule of thumb for luxury website design is to keep things simple. The aesthetics should be clean and uncluttered, allowing each element to properly breathe. Plenty of white space on each page creates a feeling of spaciousness and calm. Be smart with design elements that help keep content to a minimum, such as hover effects to reveal extra text and hamburger menus. Laface’s own site is a fine example of how less is more in luxury website design. Be inspired by these best websites . 05. Choose fonts that spell out luxury When it comes to designing a website , having the right fonts helps luxury brands communicate their identity and engage their audience meaningfully. Choose tasteful typography that’s clear and legible. Consider sans-serif fonts like Helvetica or modern serifs such as Bodoni, which balance sophistication and readability and make for suitable choices. For more fonts inspo, check out our predictions on the biggest typography trends  of the moment. 06. Set the right tone with colors Color plays a crucial role in luxury websites, influencing perceptions and evoking emotions that align with high-end branding. Neutral tones like whites, grays and soft pastels can create a clean backdrop that allows high-quality images and product details to take center stage. Warm tones like muted golds or soft earth tones can create a welcoming atmosphere that resonates with comfort-seeking consumers. Why not lean into sophisticated and on-trend colors, like Pantone Color of the Year  2025, PANTONE 17-1230 Mocha Mousse , a shade that invites us to slow down and indulge in everyday pleasures. If it sounds like a good fit for your luxury client, check out the Wix Studio x Pantone Color of the Year 2025 web capsule , where you’ll find Wix Studio design assets curated in the color. 07. Be consistent across brand assets You’ll rarely see a high-quality brand show inconsistency across its designs. To help your client show the world its confidence in the quality of its brand, keep a consistent color scheme, fonts, brand voice and brand message across all your channels. You can add a range of brand assets to your client kit before website handover to ensure they stay on the right track once they take ownership of their website. 08. Form an emotional connection Connecting with luxury consumers on an emotional level is key to winning their hearts and minds. Your client’s brand story, where you share details of its heritage and values through engaging content, plays an important role. Like Leface, do some client interviews to uncover the best of their background. If your client is big on sustainability or strong on causes, make it known on their website. But be genuine. No one likes green- or charity-washing. Also, consider creating members-only areas or VIP sections to make customers feel part of an elite group. Highlighting limited editions or exclusive collections also creates a sense of urgency and desirability among consumers. 09. Provide a seamless user journey Luxury shoppers should be treated with the comfort they crave. Prioritize seamless navigation and intuitive interfaces that make it effortless for them to get where they want to go. A well-structured layout will enhance the visitor experience and reflect the brand's commitment to quality. Likewise, luxury consumers expect efficiency, which means slow websites will send them packing. Make sure your client site runs at optimum speed and looks good on all devices. You can learn more about how to create a responsive website with our guide. To ensure all of the above is covered, follow the principles of good website design . Watch the full Creative Crew interview with Juliana Laface. 6 luxury website design examples to get you inspired Leface has two key pieces of advice for agencies or designers who want to tap into the luxury website design market: let your portfolio site justify your prices and provide an accurate representation of your brand across your channels. She encourages agencies to adopt a “luxury mindset” and focus on clients who see value in their expertise and are willing to invest. Before you adopt that luxury mindset and build your next client site, take a look at these six luxury websites. 01. Onyx Vacations Designed by Laface, the website for luxury travel company Onyx Vacations  immediately sells you a dream: “an extravagant escape from everyday life.” If those words don’t grab you, the background video of different exotic locations will. The website’s clean layout, high-quality visuals, refined typography, unassuming color palette and concise messaging all work together to create an inviting online presence that resonates with luxury travelers seeking exceptional experiences. Spot the ‘Become a VIP’ CTA in the top right corner—a smart way to upsell by tapping into the FOMO-obsessed luxury user looking for optimum service. Be inspired: travel website examples 02. BEC Furniture The dark-themed website for Indian furniture company BEC Furniture  shows minimal sophistication at its best. The stunning photography against a black background gives us a sense of the detailed craftsmanship that goes into the brand’s pieces. Each image is surrounded by tons of white space without ever going into minimalist overkill.   The ‘Meet the brothers section’ gives authenticity to the brand and enhances its sophisticated image. Notice, too, the tiny detail that adds an extra magic touch to the site, such as the hero fold’s play button to help us get BEC’s pronunciation right, plus the digital clock in the footer giving us local Delhi time. Learn more: How to make furniture website 03. StudioLux Designed by Rocket Web Labs , the website for award-winning real estate web design and marketing agency StudioLux  does a fine job of communicating the company’s commitment to elevating brands within the luxury real estate market.  A mix of slick background video, high-res imagery, a clear layout and some nifty scroll and hover effects give this site a high-quality feel.  Customers parting ways with large sums of money won’t always take your client’s word at face value, so Studiolux dedicates a full fold to its latest work and uses quotes from clients to build credibility and trust. 04. Nicole Louise Couture Events Another Laface creation, the website for luxury wedding planner Nicole Louise Couture Events  ticks all the opulence boxes. Background video, a tasteful color palette, clean layout and high-res images position this events company in the premium bucket. And there’s room for some insider benefits, too, as Louise gives visitors a chance to be the first to hear “the confessions and adventures of a luxury wedding producer” by subscribing to her newsletter. A simple offer but an opportunity for the client to show their authentic self. The text in the third fold perfectly encapsulates what luxury design—whether for a wedding or a website—is all about: “No repeat designs, only designs that walk your guests through your story and immerse them in the unique celebration.” Be inspired: Wedding website examples 05. One Bellot Crafted by Aūra Studios , the website for One Bellot  establishes the company as a high-end lifestyle brand offering highly curated travel experiences. Like wine-tasting and sailing, the site’s homepage video covers everything you can imagine luxury travel entails. Stylish typefaces, a clean and crisp layout and striking high-res imagery make this site a design rooted in classic luxury but with timeless modern influences. We were intrigued by the background story of founder Christopher Bellot in the ‘Our Story’ section, who’s described as “an eternal student of luxury.” Add to that some seriously big names dropped in the Partners section and the ‘Plan my vacation’ CTA suddenly looks quite compelling. 06. Wix Studio templates Luxury website design is at its best when it’s unique. However, if you need some inspo or don’t have the time to start from scratch, numerous luxury-themed Wix Studio templates  give you an early-stage advantage in your build. For starters, check out the website template for luxury car rental company Atra Elite Car Rentals , which could serve as a solid foundation for a client that sells luxury cars or provides a high-end chauffeur service. Click on the image to see more Wix Studio templates like this one Sign up for Wix Studio  and create your own luxury site.

The perfect domain is just a click away: claim your domain→  As technology evolves and our internet habits change, the world of domains is seeing some interesting shifts.  According to the Domain Name Industry Brief Quarterly Report , domain registrations grew by 6 million in 2025. While .com remains the most popular domain extension, people are starting to warm up to newer, more unique options.  In fact, in 2024, legacy TLDs like .com and .net domains experienced a combined year-over-year decline of 2.5% in registrations. This decrease was offset by a growth in country code top-level domains (ccTLDs) and descriptive top-level domains, also known as new generic top-level domains (ngTLDs). Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? Domain name trends Let’s take a closer look at the latest domain name trends and the forces behind them. As you’re learning how to create a website , use these insights to choose the perfect name and inform your digital strategy. ccTLDs are no longer just country codes, but key branding tools Descriptive domains like .shop are on the rise The domain aftermarket continues to grow Domains are being used as personal IDs on social media alternatives like Bluesky AI is changing how we register and manage domains Sustainability is influencing domain choices 01. ccTLDs are no longer just country codes, but key branding tools With a 1.4% year-over-year increase in registrations , country-code top-level domains  (ccTLDs) are on the rise—but not for the reasons you might think. What were once simple geographic identifiers are quickly becoming powerful branding tools. For example, several country code domains have been reimagined for creative and strategic purposes: .co :  Once Colombia’s country code, is now widely used by companies and startups as a shorthand for "corporation" or "company." .me :  Montenegro’s domain has become a favorite for personalization, social networking, and clever calls-to-action like "call.me" or "join.me." .my: Malaysia’s domain is gaining traction as a unique and memorable option for branding. Perhaps the most well-known example of this: AI (or .ai), which used to be known as Anguilla’s country code. Now synonymous with artificial intelligence, AI is stealing the spotlight among popular brand-worthy extensions. Learn more about smart domain name management  strategies to keep your online presence strong. Behind the scenes, .ai is leading the charge As AI continues to dominate industries, businesses and individuals are racing to secure domains that reflect their connection to this innovation. In 2024, .ai saw explosive growth with an 81% increase in registration from the previous year at Name.com .  Ram Mohan, chief strategy officer of Identity Digital (Name.com’s parent company), which is currently the RSP for .aI, noted in “ Demand for .AI Soars at Domain Retailers Worldwide ”: “Since launching our partnership with the Government of Anguilla (GOA) in October 2024, we have seen over 300 inquiries from domain retailers in just one month. It is clear that domain retailers are eager to be part of this fast-growing ecosystem, and we’re witnessing a huge uptick in their engagement with and interest in the .AI TLD.”  Learn the basics:  What is a domain?  What is web infrastructure? Is Wix good for business email? 02. Descriptive domains like .shop are on the rise While .com domains remain dominant, descriptive top-level domains (like .shop and .pro) are gaining traction. According to the DNIB Q3 report , descriptive domains grew 17.4% year over year, ending the quarter with 5.2 million more registrations than in 2023. The surge in demand for certain top-level domains ( TLDs ) reflects broader industry trends and societal shifts, particularly in the areas cited below.  Gambling-related domains The global popularity of online betting and gambling is fueling consistent demand for related TLDs. With the legalization of sports betting expanding in many regions, domain extensions like .win, .casino and .bet are becoming hot commodities.  According to Name.com 2024 sales figures : .win has achieved an impressive 67% year-over-year growth , reflecting the competitive nature of online gambling. .casino follows with 46% growth , underscoring its appeal to the gaming and hospitality sectors. .bet has grown by 19% , maintaining steady traction in the betting industry. Creator economy domains The explosion of influencers and digital creatives, coupled with the growing adoption of decentralized platforms, has emphasized the importance of domain names on brand identity. Domains are proving to be essential tools for personal branding, eCommerce and community-building, enabling creators to stand out in an increasingly competitive digital landscape. Among the top-performing domains (according to Name.com data): .store  ( +50% growth YoY ) and .site  ( +26% growth ) have helped social influencers drive traffic to online stores or pages where they can more easily monetize their presence. .lol has surged by 75% , becoming a favorite among creators in entertainment and meme-driven niches. .me ( 41% growth ) has been widely adopted for personal branding, alongside .life  ( 32% growth ), which regularly appeals to lifestyle influencers and wellness-focused businesses. Crypto domains  Domains related to cryptocurrency and blockchain are starting to take off, a domain name trend that’s expected to continue. Blockchain-specific domains, such as .eth and .crypto, help to simplify cryptocurrency transactions by serving as a single address for sending and receiving funds. Instead of relying on a complex series of letters and numbers to create a wallet address, these domains act as user-friendly identifiers for crypto wallets.  The .xyz domain , often associated with NFTs and crypto projects, has seen a notable 31% year-over-year increase in registrations at Name.com. As crypto-adjacent domains are gaining momentum, new opportunities are opening up for businesses and investors to explore these technologies and their associated domains.   03. The domain aftermarket continues to grow The domain aftermarket is where previously registered domains are bought and sold. Unlike registering a brand new domain, purchasing in the aftermarket means acquiring a name that’s already owned by someone else.  Domain names that are just one word, exact match or highly descriptive (think cars.com or sound.ai) have always been highly sought-after, creating an entire industry of aftermarket domain brokerage.  As digital branding becomes increasingly critical for businesses, the demand for these premium domains continues to rise. Known for their ability to foster trust, boost search engine optimization (SEO) and create instant recognition, premium domains have become prized assets in the online marketplace. The domain market has also evolved into a lucrative investment arena. With dozens of domains selling for over a million dollars in recent years, investors are increasingly drawn to the market, recognizing the long-term value of owning premium, descriptive domains. As one-word and exact-match domains become more and more rare, their value is expected to increase further. Combined with the growing use of non-.com TLDs, domains are cementing their role as both essential branding tools and strategic investment opportunities. Related reading: How to register a domain How to trademark a domain name Is your domain costing you business? 6 signs that it's time for a change Big sales that reflect this domain name trend Several high-profile sales show just how valuable these domains can be: chat.com  was purchased for $15.5 million in 2023 by Dharmesh Shah, who later resold it to OpenAI for integration into its ChatGPT platform ( TechCrunch ). gold.com  fetched $8.5 million in 2024, acquired by JM Bullion to align perfectly with its core business in precious metals ( namebio ). Other sales like shift.com , fair.com  and rocket.com (which sold for nearly $1.4 million, $900,000 and $14 million, respectively) further demonstrate the appeal of short, memorable names that enhance brand positioning ( namebio ) . 04. Domains are being used as personal IDs on social media alternatives like Bluesky Alternative social platforms like Bluesky and Mastodon are attracting growing interest. The big difference with these networks is that they’re decentralized and open source.  Oftentimes, the usernames, content and technology used on these platforms aren’t owned by one company or locked into one proprietary system. Rather, they’re spread out across multiple servers, which are usually controlled by different people or groups.  Within these open source platforms, domains are the equivalent of "handles." But unlike a traditional social media handle, which is tied to a specific platform—your domain name is yours to control. Any content, followers and engagement associated with that domain stay with you, and you can carry it over to other compatible decentralized platforms. Users are therefore incentivized to pick a domain name  that represents them well. On Bluesky, a custom domain not only serves as an address but also offers a way to build your brand and stay in control of your online identity.  In this way, we’re seeing domain names play a much bigger role in social media and branding strategies. 05. AI is changing how we register and manage domains AI is transforming all aspects of domain registration and management. From AI-powered search results that help you find the perfect domain to AI-enhanced domain security measures that prevent spam and phishing attempts, the way we find, buy and manage domains is fundamentally changing.  More broadly, AI is impacting every step of building an online presence, as website builders , email platforms and digital marketing channels all leverage this technology in innovative ways.  Read more: Tips for future-proofing your domain 06. Sustainability is influencing domain choices Some businesses are now considering sustainability when choosing domain names. Domains that reflect environmental values or are hosted on eco-friendly infrastructure are gaining attention. In fact, a recent report found that 31% of respondents identified sustainability and eco-related themes as rising keyword trends in 2025. Explore domain pricing and get yours. Trending domain extensions  The domain landscape is always changing. Some extensions are rising in popularity as businesses, creators and organizations look for names that stand out. Here’s a look at the top trending domains in 2025 : Top generic extensions: .ai  – Highly sought after by artificial intelligence and tech companies .shop  – Growing in popularity for e-commerce and online retail .xyz  – Popular with startups and tech ventures seeking a modern edgy appeal .org  – A trusted choice for non-profits and community organizations .net  – Widely used by technology and network-based services Trending country-code domains (ccTLDs): .de  – Widely used for German websites and businesses .ru  – Popular for Russian websites and businesses .uk  – A go-to for United Kingdom-based entities .br  – Showing strong growth in Brazil .jp  – Primarily used by Japanese websites and businesses Ready to buy a domain name ? Get started with Wix today. Domain name trends FAQ What domain sells the most money? High-value domains tend to be short, memorable and brandable. Domains like Car.com and Voice.com have sold for millions because they have broad commercial appeal and are easy to remember. What are common domain registration mistakes? Common mistakes include choosing a name that is difficult to spell or remember, overlooking trademark or copyright conflicts, skipping domain privacy protection, forgetting to renew on time and relying on untrusted or obscure registrars. Avoiding these pitfalls helps ensure your domain supports your brand effectively and securely.

If you're a business owner, a website is no longer a nice to have but pretty much a necessity. As the world moves more and more online, creating a website to help you start and run your business is a must. Whether you use your site to sell, for marketing or to make it easier for clients to access your services, it should be an integral part of starting a business and building a brand. Understanding the purpose of a website and more importantly, the purpose of your website lies at the heart of deciding why you need a website and how to go about designing one. It will also help you choose which type of website is best for you. Learn more: How to make a website from scratch What is a website? A website is a collection of interconnected web pages accessible via the internet. Beyond this, websites are essential tools for businesses, providing a means to reach and engage with customers effectively. They can also be used to sell goods and services or for bookings and scheduling. Websites host and deliver content, including text, images, videos and sometimes interactive elements like a form or poll as well. Examples of websites include: eCommerce websites Business websites Blogs Portfolio websites Booking website examples Websites can be used to provide information or a service depending on their type and purpose. What are the different types of websites? Websites come in various forms, each with distinct purposes and catering to different business needs. Understanding the different types can help you choose the right one for your business and help you clarify its purpose more clearly. Static websites:  these are sites with fixed content that doesn't change, ideal for businesses whose information or services don't change frequently. Examples include on-page websites, portfolios and informational sites. Learn more about how to build a static website. Dynamic websites : these are usually more complex sites that include content which is updated regularly and in some cases interactively. Examples include social media sites like Instagram, large ecommerce sites like Amazon and news sites. Learn more about static vs dynamic websites and which to build. Components of a website All websites regardless of their purpose are made up of the same components and website infrastructure. These include: Domain name : This is the unique web address that users type into their browsers to access a website. Web hosting : The service that stores your website's files and makes them accessible on the internet. Content Management System (CMS) : A software application used to create and manage digital content. Website user interface (UI) : The design and layout that users interact with when visiting the site. Website navigation : The system that allows users to move through different sections of a website easily. What are the main purposes of a website? Websites can serve multiple purposes and understanding what each of these is can help you get the most out of your site regardless of your business type. Awareness One of the main purposes of a website is to increase your brand awareness. It can be used to provide up to date information about your products, services and company values. Its an effective way to build a brand online while reaching a wider audience. Take the example of a corporate website who uses their site for thought leadership content on topics related to their industry. When you choose to use a website builder like Wix, you also get access to its analytics tool — this is in-built and allows you to track traffic to your website by segment and source, as well as showing you how long users spend on a page and other behavioral metrics. Not only can this data help you understand your potential customers better, it can help you tweak your website design , content, product listings and so much more, in order to target them better. Lead generation Websites can be powerful tools for generating leads. Through contact forms, newsletters and calls-to-action you can capture visitor information and nurture potential customers. As an eCommerce business owner you might use your site to offer promotions alongside easy navigation to encourage purchases. Sales eCommerce websites and online stores are designed to sell. Meaning you can use a website to do more than just showcase and market your products, you can use it to sell too. A website can be a great way to get your products directly in front of the the people who will buy them. Learn more: How to make an ecommerce website How to start an online store Not looking to sell but run a service business? Websites are a great way to manage client bookings via scheduling software , forms and other resources. Learn more: How to create a booking website Booking website examples How to make a service website Information sharing Websites are a great way to share content with your audience and community. You can use blog posts, articles, videos and more to educator visitors and establish your authority. For example, as a nonprofit organization you might use your nonprofit website to spread awareness abut your cause and to solicit donations. Learn more: How to start a blog Nonprofit website examples Reach With a website you can connect with potential customers from across the world and on any time zone. For many businesses this opens up new avenues of business growth. You can also use a website for better customer service support, either through a chatbot or a forum and knowledge base answering frequently asked questions. Competitiveness If the businesses and brands you compete with have strong websites and you don't, you may not be as competitive as you think. Not having a website means you lack an online presence and are present in one less space where customers and and clients can find and interact with you. And if you're not there and your competitors are, they're engaging online with your customer base and you're not. Ready to make your own website? Get started with Wix today. What is the purpose of a website? FAQ Can you explain what the purpose of a website is? A website serves as a digital presence for a business or brand that shares information, promotes services or products, builds brand identity and connects with audiences or potential leads. It can educate, entertain or sell online. For many businesses, it’s a vital marketing tool, while for individuals or communities, it offers an online platform to express, share and engage globally. How do I determine the purpose of a website for my business? To determine your website’s purpose, first define your business goals and target audience. Decide if your site will generate leads, sell products, provide information or build brand awareness. Consider what actions you want visitors to take via your website and align the site’s content, design and functionality with those specific business objectives. What are common problems that arise when a website's purpose is unclear? When a website's purpose is unclear, users can become confused, navigation suffers and engagement drops. Visitors may leave quickly, leading to high bounce rates and poor conversions. Content appears disjointed, calls-to-action lack focus and the brand message is weakened—ultimately hurting credibility, SEO performance and overall business success. How does the purpose of a website differ from a social media page? A website offers full control over content design, and user experience, serving as a hub, that you own, for your brand or business. In contrast, a social media page operates within the rules of the platform its hosted on and is focused on engagement and community building. Websites drive conversions and authority, while social media pages boost visibility and interaction.

Turn your ideas into a website you love with Wix →   Gaming marketing is a dynamic and rapidly growing type of marketing  that intersects the excitement of video games with the strategic world of marketing strategies . As businesses look to tap into the vast potential of the gaming industry, understanding the nuances of gaming marketing becomes essential. With millions of gamers around the globe, this industry offers a fertile ground for brands to engage with an enthusiastic and dedicated audience. The rise of esports, live streaming and social gaming has only amplified this effect. In this article, explore how brands can use gaming marketing to level up their brand and connect with a highly engaged audience. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Understanding gaming culture for marketing To effectively market a gaming business  it's crucial to grasp what gaming culture entails. This culture is a vibrant and diverse community that's united by a love for gaming. It transcends simple gameplay, encompassing shared experiences, language values and even social norms that are unique to gamers. The role of gaming esports has been pivotal in shaping gaming culture. Esports bring competitive gaming to the forefront, creating celebrities out of top players and fostering a sense of camaraderie among fans. The gaming audience is not necessarily a monolith but a spectrum of individuals with varied interests and behaviors. Understanding this audience's preferences is key to tailoring marketing messages that resonate. The evolution of the gaming industry has had a profound influence on marketing strategies. As games become more sophisticated and immersive, so too do the opportunities for brands to create meaningful connections with players. This evolution pushes marketers to be innovative and adaptive in their approach to engaging with the gaming community. The modern gamer demographic and why it matters The gaming community has changed dramatically over the years, with mobile gaming and video games becoming more common amongst large audiences. These versatile and accessible platforms have expanded the gamer demographic, reaching people of all ages and backgrounds. Mobile gaming has surged in popularity due to the convenience of playing on smartphones and tablets. By 2027 the number of mobile gamers worldwide is expected to reach 1.9 billion users.  This accessibility has opened up gaming to a broader audience, making it a key area for marketers to consider. Trends in games development and game design are also shaping the modern gamer demographic. With advancements in technology, games are becoming more complex, realistic, and engaging. This pushes developers to create experiences that not only entertain but also retain player interest over time. Understanding these trends is essential for anyone looking to develop a successful marketing strategy within the gaming industry. By recognizing the shifts in how and why people play games, marketers can better connect with their audience and craft campaigns that truly resonate. 9 gaming marketing ideas to start play When it comes to effective gaming marketing, creativity and innovation are key. Here are ten potential ideas that could resonate with the right gaming audience: Collaborations with popular games Esports sponsorships Gaming influencer partnerships Exclusive content releases Gamification marketing Virtual reality experiences Community events and competitions Loyalty programs for gamers Social media challenges 01. Collaborations with popular games Partnering with well-known games to create branded content or special in-game items can boost visibility and engagement. An example of this is H&M Home and IKEA having their products featured in The Sims 2, which put them right in front of their prime target audience at the time.  02. Esports sponsorships Sponsoring esports teams or tournaments is a great way to gain exposure among dedicated gaming audiences. Large brands like Honda and Puma have all sponsored esports competitions over the years. The benefit being that esports competitions attract a large audience, by 2025 it’s expected that over 318 million  esports enthusiasts globally.  03. Gaming influencer partnerships Working with influencers for game promotions can leverage their loyal followings for brand endorsements. One of the original gaming influencers and still the most popular is Felix  Arvid Ulf Kejllberg, or PewDiePie who helped market and then later develop parts of the game Minecraft.  04. Exclusive content releases Using marketing campaigns to offer exclusive game content can drive excitement around a product and consequently sales. This is often used by gaming console makers, like Playstation, for example – where they offer exclusive and extra game content available only on a specific gaming console. When Assasin’s Creed was launched, Playstation players had access to an extra 60 minutes of additional content. The idea being that users would choose one gaming platform over another based on these exclusive content releases. 05. Gamification marketing Gamification marketing is the use of game elements or interactions in marketing campaigns. The goal is to encourage greater engagement from whoever you’re targeting. Games are by their nature designed to be highly interactive so applying the same to marketing is supposed to be an effective approach, in a world where grabbing and holding engagement is notoriously harder and harder as content is consumed in shorter and short amounts.  One famous example of gamification marketing in action is Starbucks who introduced a reward program that saw customers gaining different levels of access and rewards based on their spending over periods of time.  06. Virtual reality (VR) experiences Creating immersive VR experiences can captivate an audience and leave a lasting impression, which makes them a good fit for engaged and effective marketing. The technology and takeup of virtual reality is still in development but some early adopters of this type of gaming marketing include cookie makers Oreo. They created a 360 interactive ad that allowed users to navigate YouTube's virtual reality with just a cardboard headset.   07. Community events and competitions Hosting events or competitions encourages community engagement and brand awareness. This can range from local events, such as charity runs or food festivals, to larger scale competitions with prizes and incentives. Not only does this create a sense of community around your brand, but it also allows for potential customers to interact with your products or services in person. 08. Loyalty programs for gamers Rewarding players for their loyalty can encourage continued customer engagement  with both the game and the brand. This can include in-game rewards, exclusive content, or even physical merchandise. By offering incentives for players to keep coming back, you are building a strong relationship and increasing brand loyalty. 09. Social Media challenges Engaging users through social media challenges or contests can drive user-generated content and virality. By creating a challenge related to your brand, you can encourage users to share their experiences and showcase their creativity. This also allows for potential customers to see real people using and enjoying your products or services. Learn more: Small business marketing How to start your gaming marketing Embarking on a gaming marketing journey requires a strategic approach. By following these essentials of an online gaming marketing strategy, you can set the foundation for a successful presence in the gaming world. Remember that flexibility and adaptability are key as you navigate this fast-paced industry. Here's a step-by-step guide to help you begin: Research the gaming industry : Gain a thorough understanding of the gaming market, current trends, and the competitive landscape. Define your marketing goals : Clearly outline what you want to achieve with your gaming marketing efforts, whether it's brand awareness, user acquisition, or something else. Know your audience:  Identify who your target gamers are, their preferences, and where they spend their time online. Choose the right platforms : Decide on which platforms (e.g., Twitch, YouTube, mobile) you will focus your marketing efforts based on where your audience is most active. Develop engaging content : Create content that resonates with gamers – this could be anything from game trailers to developer diaries or behind-the-scenes looks. Leverage influencers : Partner with gaming influencers who can authentically promote your brand or product to their followers. Utilize social media marketing : Engage with the gaming community on social media platforms  by sharing relevant content and participating in conversations. Monitor performance and iterate : Use analytics tools to track the performance of your campaigns and make data-driven decisions to refine your strategy. Looking for inspiration? Check out these gaming website examples  to level up your game. Why start gaming marketing The gaming industry presents a unique opportunity for marketers due to its engaged and rapidly growing audience. Here are some compelling reasons to consider starting gaming marketing: Reach a diverse audience : Gamers come from all walks of life, providing a wide demographic to target with your marketing efforts. High engagement levels : Gaming content tends to have high engagement rates, with players often deeply involved in the gaming communities. Innovative advertising  platforms : The gaming industry offers innovative ways to advertise, such as in-game ads, branded content, and interactive experiences. Potential for viral marketing : Gaming campaigns have the potential to go viral, especially when they resonate well with the gaming community. Gaming marketing FAQ How do I get into gaming marketing?  To get started in gaming marketing, begin by understanding the gaming culture and audience. Build a solid knowledge base of different gaming platforms and trends. Consider taking a game marketing course or seeking out internships with gaming marketing companies to gain experience. What is gaming marketing?  Gaming marketing is the practice of promoting products or services within the gaming industry. This can include advertising in games, sponsoring esports events, collaborating with gaming influencers, and more. How to do game marketing?  Effective game marketing involves creating engaging content that resonates with gamers, choosing the right marketing channels  to reach your audience, leveraging influencers, and staying up-to-date with industry trends. Always measure your results and be ready to adapt your strategy as needed.

Turn your ideas into a website you love with Wix →   Tutor marketing is a specialized type of marketing  to promote educational services offered by individual tutors or tutoring companies. It's about making your tutoring skills known to potential students and their parents, ensuring that they understand the value you bring to their educational journey. Standing out as a tutor requires more than just subject expertise; it involves strategic marketing to connect with those who can benefit from your services. This article aims to be your go-to guide for all things related to tutor marketing. Whether you're starting a business  or looking to refine your existing strategies, this comprehensive overview will provide actionable insights into identifying your target market , crafting a compelling marketing message, and choosing the right mix of digital and traditional marketing tactics. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. 9 marketing tactics for tutors Combining both digital and traditional marketing strategies  can create a well-rounded approach that maximizes your reach and effectiveness as a tutor. Here are some effective marketing tactics that can help you reach a wider audience and connect with potential students: Email marketing campaign Use social media Content marketing Online tutoring platforms Educational blogging Network with schools and community centers Print materials Testimonials and referrals Customer relationship management 01. Email marketing campaign Leverage email marketing tools  to build a mailing list and dispatch newsletters packed with helpful tips, updates on your services, and exclusive deals. Personalize your emails using these tools to make recipients feel valued and maintain their engagement with your content. 02. Use social media Incorporate social media marketing  strategies by utilizing platforms like Facebook, Twitter, Instagram, and LinkedIn to share your expertise, engage with your community, and promote your tutoring services. Through regular posts, stories, and interactive content, you can effectively build a following. 03. Content marketing Free trial lessons : Attract new students by giving them a chance to experience your teaching style at no cost. E-books and guides : Create downloadable resources that provide value to students and parents while promoting your services. Video tutorials : Share short video lessons on platforms like YouTube to help students with common problems and lead them back to your tutoring services. Webinars and online workshops: Host free webinars on topics related to your tutoring subjects to showcase your expertise and attract a wider audience. 04. Online tutoring platforms Join platforms that cater to students looking for tutors. These websites can help you reach students who are actively seeking tutoring services in your area of expertise. 05. Educational blogging Write helpful articles or tips related to your subject area to demonstrate expertise and attract organic website traffic . You can also guest blog for educational blogs or websites to reach new audiences and establish yourself as an authority in your field. 06. Network with schools and community centers Establish relationships with local schools and community centers to get referrals or permission to leave flyers and business cards. 07. Print materials Design professional-looking business cards, brochures, and flyers to distribute in places where potential clients might frequent. 08. Testimonials and referrals Positive testimonials from past students or their parents can be powerful in convincing new clients to choose your services. Encourage satisfied clients to share their experiences and make it easy for them to refer others to you. Encourage word-of-mouth marketing by offering discounts or incentives for referrals from current students.   09. Customer relationship management Use a CRM system to manage interactions with current and potential clients, streamline communication, and keep track of marketing efforts. Discover more strategies: Small business marketing Identify your target market for tutoring services Understanding your target market is crucial in the realm of tutor marketing. It's about recognizing who needs your tutoring services and tailoring your marketing efforts to reach them effectively. By identifying your target market, you can focus your resources on the students and parents who are most likely to engage with your services, ensuring a better return on investment for your marketing activities. A target market analysis allows you to: Understand the specific needs and preferences of your potential clients Create more personalized and effective marketing messages Choose the right marketing channels  to reach your audience Offer services that directly address the pain points of your market How to identify your target market Consider factors such as age, education level, subject interests, geographic location, and learning goals. For instance, if you specialize in SAT prep, your primary audience might be high school students aiming for college admission. To pinpoint who exactly makes up your target market for tutoring services, follow these steps: Analyze your expertise : Reflect on the subjects and educational levels where you excel. This will help determine the group of students who can benefit most from your tutoring. Research demographics : Gather data on the age range, education levels, and other demographic information relevant to your area of expertise. Understand their challenges : Identify common challenges or pain points students face that you can address with your tutoring services. Monitor trends : Stay updated with educational trends that may affect students' needs for tutoring services. Evaluate competition : Look at other tutors offering similar services and identify gaps in their offerings that you can fill. Build a marketing plan for your tutoring business Creating a marketing plan  is a strategic step in ensuring the growth and success of your tutoring business. A well-crafted marketing plan outlines your goals, the strategies you will use to achieve them, and how you will measure success.  Your marketing plan should include the following elements: Market analysis : Summarize your findings from identifying your target market, including demographics, needs, and preferences. Marketing goals : Set clear, measurable objectives for what you want to achieve with your marketing efforts. Strategies and tactics : Detail the traditional and digital marketing  tactics you will use to reach your target market. Budget : Allocate funds for each marketing activity, ensuring you maximize return on investment while staying within financial constraints. Timeline : Establish a timeline for implementing your strategies and tactics. Metrics for success : Define how you will measure the effectiveness of your marketing activities. Develop your unique value proposition A unique value proposition  (UVP) sets you apart from competitors by clearly stating what makes your tutoring services special. Here's how to craft yours: Identify what you do best as a tutor that others don't offer. Consider the specific benefits students receive from working with you. Communicate this in a concise statement that resonates with your target market. Craft your marketing message Your marketing message should communicate the value you provide and why students should choose you over other tutors. Here are some key elements to include: Teaching philosophy : Share your approach to education and how it benefits students. Experience and credentials : Highlight your qualifications, experience, and any special skills or accolades. Success stories : Share testimonials or case studies from past students who have succeeded with your help. Create and optimize your website  You'll want to kick off your tutor marketing by learning how to make a website  that highlights your tutoring services and expertise. You can start with a  website builder  like Wix to create a tutoring website that's visually striking, easy to navigate and user-friendly. You can also get inspired by tutoring website examples that show how smart design helps your services stand out. You tutor website should feature: Homepage : Feature high-quality images of your tutoring spaces and include a search function for courses and tutors. Course listings : Offer detailed descriptions of your courses with photos, sample lesson videos, and comprehensive course information. Tutor profiles : These should include bios and contact information for your tutors, showcasing their qualifications and experience. Add student testimonials or reviews as well. Learning resources : Provide guides and information about the subjects offered, assisting students in selecting their courses. Contact page : Include an online form or clear contact details for inquiries. Add your location(s) with maps, directions, and operating hours. Lead generation forms : Add forms for visitors to request more information, schedule tutoring sessions, subscribe to newsletters, or other relevant actions. Calls-to-action (CTAs) : Place prominent buttons or links encouraging visitors to enroll or contact a tutor. After setting up your business website , you'll want to make it easy for potential clients to find by ensuring it's optimized for search engines with SEO best practices. This includes keyword research to understand what terms your target audience  is searching for, optimizing your site's content and meta tags to include those keywords, ensuring your website has a mobile-friendly design and improving site speed.  Learn more:  Wix SEO Best practices for tutor marketing To ensure the effectiveness of your tutor marketing efforts, it's important to adhere to certain best practices. These guidelines will help you maintain a professional image, attract more students, and build lasting relationships with your clients. Do's of tutor marketing: Maintain a professional online presence : Your website and social media profiles should be up-to-date, informative, and reflective of your professionalism. Be consistent : Whether it's posting on social media platforms  or sending out newsletters, keep your marketing efforts consistent to stay top of mind with potential clients. Engage with your audience : Respond promptly to inquiries and comments on social media or via email. Engagement helps build trust and rapport with potential and current students. Track your results : Use analytics tools to monitor which marketing strategies are working so you can adjust your plan accordingly. Don'ts of tutor marketing Overpromise : Avoid making guarantees about academic outcomes that you can't be certain to deliver. Neglect your niche : Don't try to appeal to everyone. Focus on your areas of expertise and the specific needs of your target market. Ignore feedback : Pay attention to what students and parents are saying about your services. Use their feedback to improve your offerings. Importance of response times and customer engagement Quick response times show that you value potential clients' time and are eager to assist them. This can be a deciding factor for parents or students when choosing a tutor. Similarly, customer engagement  through personalized communication fosters a sense of community and loyalty. Why tutor marketing is important In an era where education is highly valued, the demand for quality tutoring services is on the rise. However, with so many options available, parents and students often find it challenging to choose the right tutor. This is where effective marketing comes in—it helps you stand out, showcases your expertise, and builds trust with your audience. By mastering tutor marketing strategies, you can: Increase your visibility among potential clients Establish a strong brand identity as a tutor Attract more students who are a good fit for your teaching style Grow your tutoring business sustainably Learn more about types of marketing: Farming marketing Gaming marketing Beauty marketing Tutor marketing FAQ How do you market tutoring classes? To effectively market tutoring classes, it's important to take several key steps. First, identify what makes your classes unique, such as your teaching style, success rates, or specialized knowledge in certain subjects. Then, use a variety of channels to promote your classes, including social media, email marketing, local advertising , and leveraging word-of-mouth referrals. Additionally, offering incentives like introductory offers, discounts for booking multiple sessions, or bonuses for referrals can attract new students and help your tutoring business grow. What is the target market for tutoring business? The target market for a tutoring business encompasses a wide range of individuals based on the services provided. This includes students from elementary through college level who require assistance in particular subjects or with general study skills. Parents looking for extra academic support for their children also form a significant portion of the market. Additionally, adult learners aiming to acquire new skills or languages represent another key demographic. How can I differentiate my tutoring services from competitors? Differentiating your tutoring services can be achieved through several effective strategies. First, specializing in a niche by focusing on a specific subject area or test preparation service that you excel in can set you apart. Next, personalizing your approach by tailoring your teaching methods to match each student's learning style and goals can greatly enhance the effectiveness of your service. Finally, building a strong brand through the creation of a memorable brand awareness , including a professional website and consistent messaging across all marketing materials, is essential for standing out in a competitive market.

Set your business up for success by  starting your LLC with LegalZoom →  Once you’re all in on a business idea , one of the first steps to bring it to life is to form a limited liability corporation (LLC). An LLC  protects you personally from lawsuits against your business while providing the freedom and opportunity of being an entrepreneur. In the U.S., due to different filing fees, related laws and licensing costs, LLC costs vary by state. You can expect to pay anywhere from $140 to $5,000—with an average of $1,000. Common costs for starting an LLC  include an LLC filing fee, required add-ons to comply with state-specific laws and additional perks to streamline your business journey. To determine what you can expect to pay, let’s check out the costs in detail: 8 costs to start an LLC Forming an LLC as part of starting a business  comes with both required and optional costs: Filing fees Applying for an EIN Registered agent Operating agreement Business name registration Business registration and licensing Compliance fees Business tax for an LLC 01. Filing fees To legally register your business as an LLC, you need to submit articles of organizations to your state government—specifically with the Secretary of State's office. Additionally, you must also pay a state filing fee. State filing fees range from $35 to $500, with an average of $132.  Here are the LLC filing fees for the five most populated states: California LLC : $70 Texas: $300 Florida LLC : $100 New York: $200 Pennsylvania: $125 Tip : While you can submit the articles of organizations yourself, using a third-party service makes the process smoother in exchange for a small fee, ranging from $50 to $100.  02. Applying for an EIN With a single-member LLC structure (without any partners), you can use your Social Security number (SSN) to do your business and file taxes. That said, banks might ask for additional documentation if you want to open a business bank account, so getting an employer identification number (EIN) is preferable.  You also must apply for an EIN if you want to hire employees or work with a couple of entrepreneurs as partners.  Regardless, it’s better to get an EIN to benefit from increased privacy, as using an SSN for business purposes makes you more vulnerable to identity theft. An EIN also lets you build a credit score for your business, get business financing from banks and distinguish yourself as a professional business.  Typically, there are no costs associated with applying for an EIN as it’s a free service offered by the Internal Revenue Service  (IRS). If you’re not a U.S. resident and want to rely on a third-party service for convenience, you might need to pay up to $100.  03. Registered agent A registered agent is an individual designated to receive legal documents, official documents and other mail on behalf of the LLC. It’s a legal requirement for LLCs to have a registered agent to keep an open communication channel at all times. Since any adult can be a registered agent, you can be a registered agent for your own LLC for free—or you can ask a friend, a relative, or even your Certified Public Accountant (CPA). That said, the registered agent must have a physical presence in the state and be available during standard business hours.  If you don’t reside in the state, consider hiring a trusted professional to manage sensitive documents for you. Typical costs for getting a registered agent range from $100–$300, with an average expense of $160.  Tip : With Wix, you can form a new business entity and build an online presence in one stroke via its partnership with LegalZoom , which comes with registered agent services. 04. Operating agreement While you don’t legally need an operating agreement to form an LLC, it helps clarify management structure, protect limited liability status and outline operational policies.  In particular, if there are several owners, an LLC operating agreement gets everyone on the same page in terms of expectations—it’s the first hurdle to clear for a partnership. Once an operating agreement is in place, it helps the partners avoid disputes surrounding profit distribution, critical decisions and other business matters.  You can create your operating agreement for free from scratch or using a DIY template . Alternatively, since dividing profits and losses among business owners can get complicated later on, consider opting for a legal service.  Typically, you can expect to pay between $100–$200 on operating agreement preparation if you opt for online service providers. A local lawyer will also work, with costs depending on the location/practice.  05. Business name registration Excluding Alabama, all U.S. states let you choose a business name  without incurring any fee. In Alabama, you need to pay $25 (via mail) or $28 (via the online service)  to reserve your business name before filing your LLC documents.   While it’s not a requirement in other U.S. states, you can pay roughly $30 for a name reservation to ensure it isn't taken by the time you get ready to submit the filing documents.  Tip : If you need help brainstorming a great business name for your LLC, use Wix’s free business name generator  to get a list of industry-relevant name ideas. Business names typically include an LLC designation—such as LLC, Limited, or Limited Liability Company—to convey their registration as an LLC. If you don’t want to use that name beyond legal documents, register a Doing Business As (DBA) name (also called a trade name).  Sign up with Wix to register a domain name .   Depending on the state, the cost of getting a DBA name ranges from $5 ( Iowa ) to $100 ( Wyoming ). On average, you can expect to spend $40 on getting a trade name. Tip : While finalizing your LLC name, get a domain name and social media handles to go with it, as well. Doing so at this stage ensures a consistent brand image and makes it easier for potential customers to find you online. Use Wix’s domain name generator  to find available domain names relevant to your business.  Learn more: How much does a business email cost 06. Business registration and licensing If you want to include specific words, like “insurance,” “bank” or “engineering,” in your business name, you’ll need to register with the relevant state agency before filing your LLC documents. This is because those terms might mislead customers into believing that your LLC holds a specific business license.  For example, say you want to start a Texas company with “engineering” in the name. You’ll need to register your small business with the Texas Board of Professional Engineers and Land Surveyors (TBPELS), which costs $150 .  Beyond that, some states have a general business license, including: Alaska Delaware Nevada Tennessee (for businesses with gross receipts of $100,000+ only ) Washington LLC West Virginia  If you’re looking to operate in one of these states as an LLC, you’ll have to spend $15–$200 for a business license .  Other states don’t have a general business license. Still, you may need specific business licenses, depending on your industry, that come with additional costs. For example, California’s contractor license , which covers a range of labor-intensive services, has an application fee of $450 and an initial license fee of $200–$350.  07. Compliance fees You may also need to pay compliance fees, depending on the state. For example, most U.S. states require biennial or annual reports, with associated fees of $9–$100. In addition to these filing fees, you may also have state-specific compliance requirements. For example, New York , Nebraska  and Arizona  (except for Maricopa County or Pima County) require you to notify the public about the LLC formation in a local newspaper, which can cost from $80 in Nebraska to over $1,000 in New York.  Similarly, California, Nevada and Washington require you to submit an initial report and charge a filing fee for that report—ranging from $10–$150.  Here are the compliance fees for the five most populous states: California : $20 (annual report) + $20 (initial report)  Texas : $0 Florida : $138.75 (annual report) New York : $9 (biennial report)  + $50 (certification of publication)  + $600–$1,200  (publication costs) Pennsylvania : $7 (annual report) 08. Business tax for an LLC LLCs don’t get a flat tax rate—like the 21% federal tax rate for corporations . Instead, LLCs have pass-through taxation. As a result, instead of an LLC paying the taxes, the owners pay self-employment and income taxes on the profits they earned from the LLC.  However, a few states have minimum annual fees or taxes you must pay to maintain good standing with the state, regardless of whether you make any profits. For instance, every LLC operating in California must pay an annual tax of $800 .  Here are the business fees on LLCs in the five most populous states: California : $800  Texas : $0  Florida : $0 New York LLC : $0 Pennsylvania LLC : $0 In addition, some states, like Texas and Washington State , have franchise taxes . Tip : After forming your LLC, it’s time to create a website. With Wix, you can easily create a website tailored to your business needs. Plus, secure an .llc domain . What is the most affordable state to start an LLC in? You can reduce your costs by opting for a state with low filing fees. For example, LLC filing fees in Montana are only $35  for local applications. You can get this low fee by having a registered agent there.  Need more reasons to consider Montana? You don’t need to pay any compliance fees or business taxes, and you can also use a DBA by incurring a fee of only $20. Plus, the annual report fee ($20) is the only ongoing cost.  Alternatively, you can opt for: Kentucky : LLC filing fee of $40 and annual report fee of $15 Arizona : LLC filing fee of $50 Mississippi : LLC filing fee of $50  New Mexico : LLC filing fee of $50 Colorado : LLC filing fee of $50 and annual report fee of $10 That said, it’s often simpler to start and run an LLC in your home state to simplify LLC formation, future taxation and business management.  Looking to start an LLC in a different state? How to start an LLC in Colorado How to start an LLC in Tennessee How to start an LLC in Maryland How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Indiana How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Ohio How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in Missouri How to start an LLC in Alabama

You’ve probably already realized that Wix makes it easy for anyone to  create a website with a website builder . But did you know that we also offer business owners all the tools they need to manage their online presence and marketing strategies , just as easily? Straight from your site dashboard, you can keep track of all of your customers’ essential information, send out newsletters to promote your business and get insights and reports.  In today’s world, one of the tools that every serious venture needs is a business email address . It’s essential to build a strong, memorable brand and make it easy for your clients to reach out. Why a branded email address is important Having a custom business email address is one of the most important ways to promote your brand and show your customers that you are a legitimate and serious business. Typically, you want your email address to be the same as your web address, otherwise known as your domain name. You’ll need to own a custom domain before you can set up your email. When choosing a domain name , find something that’s easy to remember, simple to spell and includes your business name. For example, if you own Fat Cat Pizza, a perfect domain would be www.fatcatpizza.com and your email could be info@fatcatpizza.com or yourname@fatcatpizza.com . Not ready to invest in a custom email? You can also get a free Gmail address that incorporates your brand name, such as fatcatpizza@gmail.com . Tip: When you connect your Gmail account to your Wix Inbox, the connection only goes one way. You can see all Wix Inbox notifications in your personal Gmail account. However, any personal emails sent to or from your Gmail do not show up in Wix Inbox. Learn more about connecting your Gmail account to your website . Is a business email address relevant to your website? When learning how to create a website , adding your email address can save you time and simplify your life. When you connect your branded email, you can manage your email address—and those of your employees—all in one convenient place. By managing your   email marketing  address together with your website, you’ll have one less login and password to remember and one less payment to keep up with. In addition, when you buy your personalized Google Apps Mailbox, you also get access to Google Calendar, 25GB of Inbox space and 5GB of storage for your docs on Drive.  Tip: Try Wix’s email marketing tool  to help create professional and engaging campaigns right from your inbox. Check out these email marketing examples that work to get inspired.  How to own and manage your domain Before you can connect your branded email to your website, you must first own a domain and manage it on Wix. Here’s how: Want to purchase your very own domain when creating a website ? Learn how to purchase your custom domain straight from Wix . (We even throw in a voucher for 1 year free with most of our Premium plans.) If you already purchased a domain elsewhere, you can learn how to transfer your domain to Wix .   How to set up your email address Now that you have your domain under Wix, it’s time to create a new email address in just a few steps:  Create your own website Pick the Premium Plan that fits your needs Connect your domain to your website Click on Purchase Mailbox Pick how many Mailboxes you want Choose a subscription and complete your purchase After you’re all set up, you can easily access your business email anywhere by going to Gmail.com or your phone’s Mail app. Learn more: How much does a business email cost If your email is hosted outside of Wix, can it connect it to Wix? No matter where your email originated, our tech team has a solution. In fact, we wrote how-tos for every situation. Find specific step-by-step instructions to connect your email purchased outside of Wix .

As one of the OGs of eCommerce , eBay has evolved from a quirky online auction site into a top destination for online shoppers. Today, around 88% of items  on eBay are now sold as “Buy It Now,” fixed-price listings—and 80% of them  are sold in new condition. eBay ranks as the second most-visited online marketplace website in the U.S., topped only by Amazon, according to Similarweb . And you can find both emerging and well-established brands selling their wares on the channel as part of their wider electronic and online business strategies. This may lead you to wonder, is eBay worth adding to your multichannel selling strategy? It might be. But before jumping in, you’ll want to familiarize yourself with all the costs associated with selling on the marketplace. "One of the biggest mistakes I see eBay sellers make is not really understanding their cost and profit breakdown. They often guess their margins instead of knowing their actual numbers." - Nahar Geva, founder of ZIK Analytics Let’s break down how much it really costs to sell on eBay. Read also: How to sell on eBay , Best online selling sites ,  eCommerce vs. marketplaces Mandatory eBay fees Insertion fees: free – $0.35 per listing (in most cases) An insertion fee is the amount you pay eBay in order to list products on its marketplace. This will be charged every time you create or renew a listing, no matter if it actually sells. That said, eBay gives you 250 “zero-insertion” (aka free) listings per month—or more if you have an eBay Store subscription. But getting 250 zero-insertion fee listings doesn’t necessarily mean you can list 250 different items for free. An insertion fee is charged per listing and  per category. In other words, let’s say you’re selling water bottles. You could list your bottles in the Sporting Goods category to reach runners, walkers, and other active folks. At the same time, you may want to list your water bottles in the Office Supplies subcategory to reach young professionals who want something to take into the office. This counts as two separate insertions in eBay’s eyes, meaning you’ll be charged two separate fees for them. You’ll also be charged each time you re-list an item. For instance, any “good ‘til cancelled” listings will automatically renew each month, and each renewal will count as a new insertion. Fortunately, you’ll only be charged once per listing, regardless of the number of available units or variations associated with it. The standard insertion fee is $0.35 per listing, though certain subcategories (like Guitars & Basses) are free while others (like Commercial Printing Presses) charge higher fees. If you have a store subscription, you may also benefit from lower insertion fees. Final value fees: 13.25% – 15% on average The heftiest single fee you’ll pay on eBay is called a “final value fee.” This fee represents the amount you owe eBay for every completed sale on its platform. The final value fee will vary based on your: Product category Total amount of sale (TAOS), which it the sum of your item price, handling charges, shipping fees*, sales tax and other applicable fees The final value fee will be charged as a percentage of your total sales price (based on the factors above), plus $0.30 per order.** For most categories, final value fees will amount to 13.25% of the TAOS, up to a maximum TAOS of $7,500. For any TAOS over $7,500, you will be charged an additional 2.35% on the portion of the sale that goes beyond the $7,500 threshold. Here’s an example of how other categories are charged: Books & magazines : 14.95% (up to TAOS of $7,500) Women’s bags & handbags : 15% (up to TAOS of $2,000) Jewelry & watches : 15% (up to TAOS of $5,000) Art NFTs : 5% on TAOS Guitars & basses : 6.35% (up to TAOS of $7,500) Athletic shoes : 8% (if TAOS is $150 or more); 13.25% (if TAOS is less than $150) You can get a full rundown of final value fees here . Learn more: Can I sell products on Wix and how? Special notes * The hardest part of figuring out your final value fee is accurately calculating the shipping portion of your TAOS. If you offer one-day or international shipping and a less-expensive domestic shipping option , the TAOS will be based on your cheapest domestic option. If you offer one-day or international shipping but no cheaper option , your TAOS will be based on the service your buyer chooses. If your business is headquartered  in China, Hong Kong, Indonesia, Israel, Japan, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand or Vietnam and your item isn’t located in the U.S., your TAOS is based on the shipping option your buyer chooses. ** While your final value fees are charged per item, the additional $0.30 fee is charged per order. So, if a customer buys five items from you on eBay in one order, you pay a final value fee on each item (five in total) but pay only one additional $0.30 fee for the entire order (and $0.40 for orders over $10). Final value fee mistakes to avoid It’s possible to inadvertently increase your final value fee by making one of these three mistakes. Asking a buyer to purchase your product outside of eBay to avoid fees: This is strictly prohibited by eBay, as is swapping contact information like email addresses. Violation will result in penalties whether or not your item sells. Failing to meet eBay’s minimum performance standards: eBay evaluates your performance as a seller on the 20th of every month. If you’re not meeting their minimum standards (for example, you’re regularly late on your shipments), you’ll get charged an additional 6% fee on top of the normal final value fees during the next calendar month. Using inaccurate product descriptions: If eBay finds that too many of your returned items are due to “item not as described,” you’ll get charged an extra 5% on your normal final value fees for sales in those categories during the following month. Optional eBay fees eBay Store subscription: starting at $4.95 per month You don’t have to purchase a monthly or annual subscription to sell on eBay. However, with a Store subscription plan, you can design a branded space within eBay to showcase your products, plus receive other perks like additional free listings and lower final value fees. eBay offers five subscription plans. Below is pricing for each plan when renewed yearly. Starter ($4.95 /month) Basic ($21.95 /month) Premium ($59.95 /month) Anchor ($299.95 /month) Enterprise ($2,999.95 /month) 250 free listings per month 1,000 free fixed-price listings per month 10,000 free fixed-price listings per month 25,000 free fixed-price listings per month 100,000 free fixed-price listings per month $0.25 insertion fees after 250 $0.25 insertion fees after 1,000 $0.10 insertion fees after 10,000 $0.05 insertion fees after 10,000 $0.05 insertion fees after 10,000 - Lower final value fees between 2.35% - 15.30% Lower final value fees between 2.35% - 15.30% Lower final value fees between 2.35% - 15.30% Lower final value fees between 2.35% - 15.30% - $25 per quarter to spend on eBay branded shipping supplies $50 per quarter to spend on eBay branded shipping supplies $150 per quarter to spend on eBay branded shipping supplies $150 per quarter to spend on eBay branded shipping supplies - Free subscription to Sourcing Insights tool Free subscription to Sourcing Insights tool Free subscription to Sourcing Insights tool Free subscription to Sourcing Insights tool Listing upgrades: $0.50 – $6 per item When you sell products on eBay, you’re sharing space with 2.5 billion active listings  every day. Listing upgrades can help your listings to stand out. Upgrades include: One or three-day duration (for auction-style listings): $1 per listing. This lets you run a listing for a very short time. Reserve price (for auction-style listings): Either $5 or 7.5% of reserve price (whichever is greater with a maximum fee of $250). This is a fee that's charger whether or not your item sells, intended to establish a minimum price that your item needs to sell for. For select Business & Industrial categories, the feel for this upgrade is a set $5. Bold: $2 for auction-style listings, $4 for fixed price listings ("Good 'Til Cancelled"). Subtitles: $2.00 per listing for items priced $150 or less, $3 per listing for items priced above $150 and $0.50 for Real Estate listing. This allows you to get an extra line of copy below your product title, in which you can provide additional product features and information. Gallery Plus: $0.35 per listing for auction-style items not listed in the Art, Antiques, Collectibles and Pottery & Glass categories, $1.00 for fixed price listings not listed in these categories. Gallery Plus lets buyers view a larger version of your featured product image within eBay search results; this could be helpful if you’re listing a product in a hyper competitive category. International site visibility (for auction-style listings):  Ranges from $0.10 –$0.40 per listing depending on your item's starting price. This feature lets you extend the reach of your product listings to eBay’s UK and Canada sites. Promoted listings: 2% – 100% of TAOS. If eBay ranks you as an “above standard” or “top rated” seller, you have the option of participating in their Promotion Listings Standard  program. It’s essentially a type of ad that increases your visibility in eBay search results. The amount you pay per promotion is up to you. You can choose an ad rate for each item between 2% – 100% of the item’s total sale amount. If you take part in the program, eBay will give you a suggested rate as a starting point. In theory, a higher ad rate will increase your listing’s reach. An example of an eBay bill So, how much does it cost to sell on eBay, and how does it compare to the cost of selling on Etsy  or the cost of selling on Amazon ? Let’s pretend you’re selling aromatherapy candles, which fall under eBay's Home & Garden category. Each candle costs you $3 to make. You sell them for $20 on eBay. Your customer pays $7.50 in shipping (your total cost of shipping) and $1.20 in tax, bringing the TAOS to $28.70. You don’t have an eBay subscription plan, but you’re within your 250 monthly limit of zero-fee insertions. Here’s what your bill will look like once the transaction is complete. Description Amount Item price $20.00 Shipping price $7.50 Insertion fee (within zero-fee insertion limit) $0 Item cost -$3.00 Shipping cost -$7.50 Final value fee (13.6% of $28.70 + $0.40) -$4.30 Net profit from sale $12.70 (46.18%) You can use this free eBay fee calculator  by ZIK Analytics to estimate your own costs. Pro tips for increasing your eBay earnings Getting the most out of your eBay sales can take some trial and error, but a few thoughtful tweaks can improve your results. We spoke with Nahar Geva, founder of ZIK Analytics , who shared a few of his personal tips: Focus on profitability, not just revenue: "Sellers sometimes get excited by fast sales and large revenue, but they forget that in order to grow, they need enough cash flow to reinvest in inventory, marketing or simply keeping the business running. Without healthy profit margins, it’s impossible to scale sustainably." Track inventory and cash flow carefully: “The best way to manage both inventory and cash flow is to calculate your days of supply, how long it takes you to restock, and how much inventory you need to sustain your growth. When you know your numbers, you can plan smarter and grow faster. I see far too often that many sellers only look at the item cost versus the sold price and believe they’re making money, but by the end of the month, they wonder why their balance keeps shrinking and where the profit loss is.” Invest in high-margin items and reinvest profits: “Remember, if you want to grow your eBay business, you have to invest your profits back into inventory and marketing. I always recommend aiming for at least a 200% profit margin, especially when you’re starting out and don’t have strong cash flow yet. So, ensure you start with low-cost items that you can sell for at least three times the price, as this way, you can scale organically without relying on loans or losing your money." Research before you list: “Don’t rush to list new products. Spend time researching what actually sells, validate the competition and confirm demand using product research tools to make smarter choices. The difference between guessing and researching is the difference between selling and sitting on unsold stock." Don't just rely on price to stand out: "Offer a clear, unique selling proposition. That’s how you create your own blue ocean and dominate your niche. Once your product is ready, optimize your listings properly, from your eBay title and description to item specifics. And don’t underestimate your photos. Bright, clean, and realistic images can drastically improve your click-through rate." Expand your reach with eBay eBay’s reach and relatively simple fee structure make it an enticing option for sellers like yourself. But keep in mind that eBay works best as a complement to your online store, where you retain full control over your branding and the user experience. Read also: How to start a business If you’re a Wix eCommerce merchant, you can further simplify your work by signing up for eBay directly from Wix. You’ll not only gain a higher limit of free listings right off the bat, but will be able to auto-import your listings from Wix to eBay, saving you from hours of manual data entry. Get started with your free eCommerce website  today and upgrade when you’re ready to start selling. Learn more: Amazon alternatives Sell on eBay FAQ How much does eBay take per sale? eBay charges a final value fee (FVF) for each item that sells. The FVF is a percentage of the sale price (13.25%–15% on average), plus a fixed fee of $0.30 for orders $10 or less and $0.40 for orders over $10. The percentage of the sale price that eBay takes varies depending on the category of the item being sold. For example, the FVF for most categories is 13.25%, but the FVF for jewelry and watches is 15% is the total amount is $5,000 or less. Does eBay charge a fee to sell? Yes, eBay charges a fee to sell. The fees are as follows: Insertion fee:  This is a one-time fee that is charged when you create a listing. The insertion fee ranges from free to $0.35 per listing for most categories. Final value fee (FVF):  This is a percentage (usually 13.25% – 15%) of the sale price of the item, plus a fixed fee of $0.30. The FVF varies depending on the category of the item being sold. Listing upgrade fees: These are optional fees that you can pay to improve the visibility of your listings. Fees depend on the type of upgrade you choose to use. eBay Store subscription: If you subscribe to an eBay Store, you will pay a monthly fee. The monthly fee for an eBay Store starts at $4.95 per month. Can I sell on eBay without paying anything? While it's not possible to completely avoid fees on eBay, there are some ways to minimize them: Free listings : eBay offers a certain number of free listings per month (usually 250) for personal accounts. No reserve price auctions: These don't incur a reserve price fee. Final Value Fee discounts : eBay occasionally offers promotions that reduce or waive Final Value Fees. Store subscriptions : For high-volume sellers, these can reduce per-item fees. Avoid optional fees: Such as subtitle or scheduling fees. However, eBay will always charge some fees, typically including a Final Value Fee on sold items. It's part of their business model and how they generate revenue. How do I start selling on eBay?  Selling on eBay is easy and a great way to make extra money. Simply follow these steps to get started and reach millions of potential buyers. Set up your account: Create an account and add payment details.   Research your item: Look up similar items to check pricing, demand and trends.   Create a strong listing: Write a clear title, add a description and use quality photos.   Set price and shipping: Choose auction or fixed price and use competitive shipping rates.   Publish your listing: Review and publish to start attracting buyers.   Manage sales: Track orders, respond to questions and ship promptly.   Receive payment: eBay deposits payments directly into your account.   Build your reputation: Earn positive feedback to attract more buyers.