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Turn your ideas into sales and start selling with Wix eCommerce →   It's easy to get lost in the hustle and bustle of starting an online store . But choosing the right eCommerce platform can save you hassle, headaches and time with making an eCommerce website  that not only looks great but runs well in the background, complete with all the tools you need to grow your business. For entrepreneurs and eCommerce  aficionados, there’s never been a better time to build your store . There is a wide range of options available to launch your venture, and we’ve curated a list of the best platforms to help you get started in creating a successful eCommerce website. In this article, we’ll cover 10 best eCommerce platforms and review their features to help you decide the best solution for starting your eCommerce business . Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: Best eCommerce platforms Choosing the right eCommerce platform can set the tone for your entire business, shaping how you sell, scale and connect with customers. This guide breaks down the leading platforms this year, with a close look at their standout features, pricing and how well they support different types of online stores. We also share expert-backed tips on what to look for in a platform so you can build a store that’s efficient, branded and built for growth. Criteria we considered Why it matters Built-in selling tools Helps you manage products, payments and inventory with less friction Design flexibility Lets you create a branded experience without heavy development Scalability Supports business growth without needing to switch platforms Marketing and SEO features Boosts visibility and drives traffic to your online store Ease of use Saves time and lowers the barrier to launch and manage your site What is an eCommerce platform? An eCommerce platform is a software application that allows businesses to create and manage online stores, facilitating the buying and selling of goods and services over the internet. These platforms provide a comprehensive set of eCommerce tools  and features to support various aspects of your operations, including product catalog management, online payment processing, order fulfillment, inventory management, marketing and customer relationship management. 10 best eCommerce platforms of 2026 Wix   BigCommerce   Squarespace   Shopify   WooCommerce   Weebly   Shift4Shop   Big Cartel   Centra   Ecwid   01. Wix Having full control over your website isn't just a luxury, it's essential. And Wix ensures that with its intuitive eCommerce interface. To start, Wix's industry-renowned website builder makes creating a site simple. It's perfect for those who may not have a technical background, offering hundreds of customizable online store templates , plus a powerful AI website maker  for creating a fully functional site in minutes. If you do have a more technical background, you can start from scratch as Wix is built on an open platform that allows you to create your own customized solutions via code. Wix’s eCommerce platform provides you with a comprehensive suite of professional tools to establish, design, manage and grow your online store. You can sell products across multiple sales channels , including native mobile apps, physical point-of-sale  (POS) systems, external eCommerce marketplaces  and social media platforms . In addition, Wix’s all-in-one approach to eCommerce goes beyond just how to make a website . It enables you to manage all aspects of running your online store from end to end, covering everything from sourcing products, managing inventory, accepting payments and fulfilling and shipping orders. Plus, built-in marketing and analytics tools mean even less reliance on outside systems. Beyond that, the platform also includes hundreds of native and third-party app integrations  to further curate a custom eCommerce experience. While many apps are free (or have free plans available), some do come at an additional monthly cost. Another key feature of Wix is that your business model isn’t limited to an online store, as the platform supports all manner of business websites . “Wix is not only an eCommerce website builder,” says Oren Inditzky, vice president and general manager of online stores at Wix. “It covers all types of business, and as such, it can allow you to further grow and expand your business. In addition to selling products, you can also offer services to book , events to attend , blogs to read and so on.” No matter how large (or small) your business is, whether it's serving directly to consumers or operating as an B2B eCommerce business , Wix’s infrastructure also promises industry-leading speed, scalability and enterprise-grade security. Thanks to the wide array of features, tools and integrations, Wix is your best overall choice when it comes to launching and maintaining a successful eCommerce store. Key Wix features Offers comprehensive, built-in end-to-end merchant and merchandising solutions Integrates with hundreds third-party apps Supports omnichannel selling across a variety of marketplaces and social media platforms Offers hundreds of customizable online store templates Has advanced AI capabilities for site building, content generation and more Offers 24/7 support Price Free and multi-solution premium plans  available Pro tip:   Your free eCommerce hosting  on Wix  is automatically set up when you publish your site—no installation needed—and supports successful online stores of every size. 02. BigCommerce BigCommerce is a good option for eCommerce businesses of various sizes and types, including enterprise operations. The platform has the fundamental tools for running a successful eCommerce store, such as SEO tools, setting up a blog and detailed order and inventory management. When you need the extra push to earn more sales, you can easily implement features like discount codes or side-by-side product comparisons to take things to the next level. For small businesses just dipping their toes, the Standard plan is a good place to start. And while it's ready to use straight out of the box with a nifty site builder, the tech-savvy can have fun tweaking the CSS and HTML code for that extra oomph. When it comes to larger businesses, BigCommerce has been highly focused on building out its suite of enterprise tools, complete with options for wholesaling, international shipping and more. You will need to contact a sales representative to discuss pricing for the Enterprise plan. Key features of BigCommerce Advanced sales and marketing tools for enterprise businesses Includes a "Buy Online and Pick Up in Store” (BOPIS) feature Offers a 15-day free trial Price Standard plans start at $39 per month 03. Squarespace Popular amongst sellers whose first priority is creating a handsome, modern-looking site, Squarespace is a website builder with eCommerce functionality, offering options for various business owners, creatives and artists to showcase their work. Getting started is straightforward, with an assortment of elegant website templates that can be customized to your liking via simple drag-and-drop interface. The platform offers two Commerce plans, each coming with a suite of built-in merchandising and analytics tools. For the more advanced plan, you also have access to additional shipping and discount tools, plus the ability to sell subscriptions . One thing of note is that Squarespace does not currently offer multichannel-selling capabilities, so there is no direct integration with other online marketplaces. Users can only use PayPal, Stripe and Afterpay for online store payments. However, you can accept in-person payments via Square if you download the Squarespace app. Key features of Squarespace No transaction fees under the Commerce plans Provides an uncomplicated and beginner-friendly interface Offers a 14-day free trial Price Commerce plans start at $36 per month Looking for the best Squarespace alternatives ? Try Wix for free and see how it compares in this Wix vs Squarespace guide. 04. Shopify In deciding you want to start an eCommerce business, you’ll find there are dedicated eCommerce platforms as well as multi-faceted website builders with eCommerce capabilities. Shopify falls into the former category. Selecting your store's look is a simple process, courtesy of over 100 professionally-designed templates. While there are free themes available, choosing one of Shopify’s premium themes will come at an additional cost. Shopify's templates offer the basic framework you need to get started, and users can add additional functionality to their store via the platform’s diverse app store. As for the app store, Shopify offers more than 6,000 third-party app integrations to ensure that you can tailor the platform to your specific needs. This includes community support, marketing tools, payment processing options and more. Note that many of these apps also come at an additional monthly cost. Key features of Shopify Offers 24/7 support Integrates with more than 6,000 apps Supports omnichannel selling across online and offline platforms Price Basic plans start at $39 per month Learn more: Shopify alternatives Wix vs Shopify 05. WooCommerce WooCommerce offers a way to add eCommerce functionality to an existing WordPress site. The plugin is free to install and use, but you'll need to pay for your hosting and domain name, in addition to any extensions you decide to add. WooCommerce offers more than 800 extensions that handle things like return and warranty requests, shipping, accepting online bookings and more. These extensions range in price from free to $299 each. Design freedom is a major plus here, as there are thousands of website themes in the WordPress library that you can customize into your own digital storefront. But if technical know-how isn’t your strong suit, WooCommerce might feel somewhat challenging. After the initial setup, you're on your own. Maintenance and upgrades are all on you. But if you've got the will, WooCommerce is a canvas ready for your masterpiece. Key features of WooCommerce Open-source flexibility that works with WordPress More than 800 eCommerce extensions and integrations Offers users full control over the design and functionality of their online store Price Plugin is free; extensions range from free to $299 06. Weebly It’s often best to keep things simple when you’re ready to start a business . Weebly, which is owned by Square, is a good option if you’re in that boat. Weebly's drag-and-drop website editor is known for its simplicity; there’s no technical know-how required. The platform intuitively provides all the basics you need to get your eCommerce site up and running fast. While Weebly's simplicity is its strength, it's a bit limited in design options compared to some of the bigger eCommerce and website builders on the market. Where it shines, however, is in the fact that it offers a robust free plan that lets you set up a store without breaking the bank, complete with unlimited items, in-store pick up, automatic tax calculator and more. But, the free plan comes with one caveat: if you want a custom domain name (which you likely will), you’ll have to upgrade to a paid subscription. All in all, for those who want a straightforward, no-frills approach to eCommerce, Weebly is a solid choice. Key features of Weebly Very simple interface that works well for beginners Offers a robust free plan (though you cannot connect a domain name) Provides budget-friendly premium plans Price Free and premium plans available starting from $13 per month 07. Shift4Shop Ever heard of 3dcart? It's now called Shift4Shop, and it's a good option for folks wanting a free eCommerce solution, no matter what type of business  they run. Shift4Shop is a fully hosted shopping cart, so you won't have to worry about coding or technical setup. You can create as many product pages as you like, plus you have access to a built-in blog, SEO tools, email marketing, coupon system, gift registry setup and more. One of the star features of Shift4Shop is that there are no transaction or setup fees. In fact, you can run your online store entirely for free if your monthly sales are $500 or more. If you process less than that, you may be charged a monthly software as a service (SaaS) fee. Shift4Shop offers free domain name registration for all plans. However, it’s worth noting that this platform is for U.S.-based sellers only. Key features of Shift4Shop Does not charge transaction fees (though you may pay a monthly SaaS fee) Offers free domain name registration for all plans Stores processing over $500 pay nothing for the platform Price Free for businesses that process at least $500 per month; $29 per month otherwise 08. Big Cartel If you’re a creative type, you probably want to spend less time and effort figuring out how to sell online  and more time, well, creating. Big Cartel stands out as an affordable option for artists who want to sell their pieces online, making your creations the star of the show. Big Cartel does this by making it really simple to set up a basic site with the essentials. You can list up to five products for free, or upgrade to a paid plan to list between 50 and 500 products. All plans allow you to use a custom domain name and come with an assortment of basic eCommerce tools, including real-time stats, shipment tracking and sales tax automation. To note, Big Cartel only offers a handful of templates and themes to choose from. But if you're an artist or creative person and want a platform that's simple and straight to the point, Big Cartel is a good choice. Key features of Big Cartel Offers a budget-friendly option for creatives Users can accept payments in-person with the Big Cartel app Integrates with Facebook Shop for cross-channel selling Price Free and premium plans available starting at $9.99 per month 09. Centra One of the newer kids on the eCommerce block, Centra has already caught the eye of accessory and apparel brands like Nudie Jeans, Ideal of Sweden, Stronger, Eton Shirts and Sandqvist. With Centra being a headless SaaS tool, you can craft any front-end experience you desire without compromising on back-end efficiency. Its user experience and interface are designed not just for looks but for intuition, guiding you through the setup process relatively easily. As for products, whether you're offering bundled deals or individual items, Centra offers robust product and catalog management. Native support ensures that the journey from ideation to product listing is smooth. In the vibrant world of fashion and direct-to-consumer brands, Centra stands out as a quality contender, merging simplicity with efficiency. Key features of Centra Provides an effective eCommerce solution for fashion and lifestyle brands Options for direct-to-consumer and digital wholesale commerce Offers five-star support Price Not publicized; contact Centra for a quote 10. Ecwid Thinking about how to start an online store  for your small business? Or maybe you have a blog and want to add a shop to it? Ecwid might be what you're looking for. At its core, Ecwid is a shopping cart tool for websites. The platform allows you to build an online store that integrates right into your existing website or blog, including your Wix website . There's also a newer feature called "Instant Sites" that allows users to create a standalone landing page quickly, which is useful if you need a special page for a product or an event. If you're just starting out and have five or fewer products to sell, Ecwid's free plan has you covered, albeit with very basic functionality. Paid plans are available for 100 up to unlimited products and offer additional eCommerce tools such as automated tax calculations, POS integration, an abandoned cart saver and more. Key features of Ecwid Does not charge setup or transaction fees Offers a simplified approach to online selling Provides quick integration of an online store into an existing blog or website Price Free and premium plans available starting at $19 per month Eager to start selling? Sign up  for Wix today and test drive our site builder for free. How to choose the best eCommerce platform Choosing the best eCommerce platform for your business means identifying your specific needs, budget and long-term goals. Here are some steps to help you make an informed decision about what's right for starting your business : Define your requirements:  Start by identifying your business requirements, including the type of products you sell, expected sales volume, desired features, scalability needs, budget constraints and technical expertise. Consider factors such as ease of use, customization options, integrations and support. Research available options:  Research the best eCommerce platforms available in the market, considering factors such as features, pricing, user reviews and industry reputation. Consider ease of use:  Evaluate how user-friendly the platform is for building and managing your online store from both the administrator and customer perspectives. Check for intuitive interfaces, drag-and-drop functionality and tools that make it easy to handle products, orders and other key tasks. Also, consider if the platform provides customizable templates and themes to align with your branding. Evaluate features:  Compare the features and flexibility offered by each platform, including product catalog management, payment processing options, shipping and fulfillment capabilities, marketing tools, analytics and scalability. Determine whether the platform supports your desired integrations with third-party apps, payment gateways and shipping carriers. Assess pricing:  Evaluate the pricing structure of each eCommerce platform, including monthly fees, transaction charges, setup costs and any additional expenses for add-ons or premium features. Consider the total cost of ownership over time by factoring in your projected sales volume and growth. Look for platforms with transparent pricing and scalable plans that fit your budget. Review customer support:  Evaluate the level of customer support and resources offered by each eCommerce platform, including documentation, tutorials, community forums and dedicated support channels. Consider whether the platform provides responsive customer support, ongoing updates and training resources to help you succeed. Test drive:  Take advantage of free trials or demo accounts offered by the best eCommerce platforms to test their features, functionality and user experience firsthand. Use this opportunity to explore the platform's capabilities, experiment with customization options and assess whether it meets your expectations. Consider long-term scalability:   When selecting an eCommerce platform, think about your business's future growth. Can the platform handle increasing sales and product volume as your business expands? Choose one that can support growing traffic, sales and product offerings without major disruptions or expensive migrations. Look for options that prioritize scalability, flexibility and room for growth. Learn more: How does eCommerce work? Key features of the best eCommerce platforms It's important you make sure you have access to all the features you need to build your eCommerce site. Here are the key ones: Storefront creation:  Tools for designing and customizing the look and feel of the online store, including templates, themes and layout options. Product management:  Capabilities for adding, editing and organizing product listings, including descriptions, images, pricing and inventory levels. Shopping cart:  Secure shopping cart functionality that allows customers to add items to their cart, review their selections and complete the purchase process with integrated checkout and payment gateways. Payment processing:  Support for various payment methods, such as credit/debit cards, digital wallets, bank transfers and alternative payment options, ensuring secure and convenient transactions. Order management:  Tools for managing orders, including order tracking, status updates, invoicing and fulfillment processes, to streamline operations and ensure timely delivery. Inventory management:  Features for tracking and managing product inventory levels, including stock alerts, backorders and automatic inventory syncing across multiple sales channels. Marketing and promotion:  Built-in marketing tools, such as email campaigns , discount codes, loyalty programs and SEO optimization , to attract customers, drive traffic and increase sales. Analytics and reporting:  Reporting and analytics tools, like Wix Analytics , to track key performance metrics, monitor sales trends, analyze customer behavior and make data-driven decisions to optimize business performance. Security and compliance:  Built-in website security measures, such as SSL encryption, PCI compliance and fraud detection, to protect sensitive customer information and ensure secure transactions. eCommerce hosting: Reliable hosting services that ensure your online store is always accessible with fast loading times, scalability to handle traffic spikes and robust uptime guarantees. Hosting should also include features like backups, domain management and support for custom domains. AI capabilities: Features powered by artificial intelligence, including personalized product recommendations, automated chatbots for instant customer support, dynamic pricing strategies and AI-generated content suggestions to enhance user engagement and streamline business operations. Learn how to design a website with AI . Best eCommerce platforms FAQ Which eCommerce platform is best for beginners? For beginners looking to start an eCommerce business, it's important to choose a platform that's user-friendly, comes with strong customer support and offers essential features without being overly complicated to setup and run. For example, Ease of use: Wix is known for its intuitive drag-and-drop website builder, making it easy for beginners to design and set up an online store without any coding knowledge. Templates: Wix offers a wide range of professionally designed templates specifically for eCommerce. Tools: Wix covers all the eCommerce essentials, including payment gateways, inventory management and marketing tools. Which eCommerce platform is best for profitability? The profitability of an eCommerce platform can depend on various factors including the type of products or services you sell, your business model, scalability and how efficiently you use the platform's tools and features. While no platform guarantees profitability, certain platforms have proven to be highly effective at driving sales and growth for online businesses. For example with Wix, Ease of use: User-friendly interface which lets you quickly set up and manage your store, letting you focus more on marketing and sales. Design: Professionally designed templates can help create a visually appealing storefront, potentially attracting more customers. Marketing tools: Built-in marketing tools, such as email campaigns and social media integrations, can help drive traffic and increase sales. How much does an eCommerce website cost? The cost of an eCommerce website varies based on its features and complexity. Platforms like Wix offer customizable website builders, with basic plans priced between $17 and $36 per month. For small businesses, professionally designed websites with advanced features can cost anywhere from $1,000 to $10,000. Fully custom-built solutions for larger businesses usually start at $10,000 and can rise significantly depending on specific needs. What eCommerce platform is best for a small business? The best eCommerce platform for small business depends on your needs, budget and comfort with technology. Wix offers user-friendly tools, affordable pricing and powerful features. It stands out with its flexibility and design options including essentials like secure payment processing, inventory management and customer support, helping you confidently start and grow your online store.

Turn your ideas into sales and start selling with Wix eCommerce →   Building an eCommerce website is a significant and inevitable step in launching your  eCommerce business . And it can feel like a big undertaking. After all, there are tons of nitty gritty details, research and design considerations to juggle when you’re first learning how to create an ecommerce site. Fortunately, this handy guide can get you started with all the essential tips for creating a site to sell that’s unique and professional. Still not sure what is an ecommerce website , we've got that covered too. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. How to make an eCommerce website in 9 steps Research your audience Pick the right eCommerce platform Design your eCommerce website Create and optimize your product pages Set up payments Set up shipping and delivery Choose, register and connect your domain name Test and launch your eCommerce site Market and promote your eCommerce website 01. Research your audience Start your eCommerce journey by defining your audience. Understand who they are, what they need and how they shop online. Combine this with a clear understanding of your product range and business goals to guide your website design and functionality. This crucial first step sets the foundation for building a website that truly connects with your customers.  For example, if your audience is busy professionals looking for quick meal solutions, design your website to meet their needs. Focus on easy navigation, highlight meal prep times and ensure a smooth checkout process. By creating a user-friendly experience tailored to their lifestyle, you build trust, encourage engagement and inspire them to keep coming back. 02. Pick the right eCommerce platform When you’re  making a website  from the ground up, you can choose to host it yourself or tap an eCommerce website builder or platform. Independently hosting a site yourself gives you total control but it’s expensive and time-consuming. Self-hosting means you must handle website development , website maintenance and your site's security all on your own. If you’re not technologically savvy, you’ll need to hire a professional who is or opt for a hosting plan. Read more: Web hosting costs Alternatively, you can choose to use a hosted eCommerce platform or website builder. Cloud-based platforms like  Wix for eCommerce  make setting up your store easy. Look for a platform that offers an easy-to-use website builder, plus tools for managing multiple aspects of your business, from marketing and sales, to inventory management and fulfillment. You can also explore these best eCommerce website builders to help you decide. The platform you choose can impact the management, promotion and user experience on your store, so choose carefully. Read also: Wix vs. Wix Studio When it comes to choosing how and where to make your eCommerce site you'll want to consider some of the following crucial features and capabilities: Mobile friendliness : Seek a platform that offers responsive themes and templates, ensuring that the elements of your online store will automatically adapt to fit various screen sizes. Check out all of Wix’s   eCommerce website templates , which are all designer-made and mobile-responsive. You can also choose from a range of fully responsive website templates from Wix Studio. Security : Your platform-of-choice should offer fraud prevention, data backups, and other  eCommerce website security  measures that keep your site and data well-protected. In addition, if you plan to accept credit card payments, PCI compliance is a must. Reliability : Given that every second of downtime puts your sales in jeopardy, it’s crucial to find an e-commerce platform that has the infrastructure and resilience to handle any volume of traffic to your site. Ideally, it should support limitless scalability and take measures to prevent eCommerce site crashes, especially during peak selling periods. Learn more about Wix's robust web hosting with every site. Back-office tools: Select an eCommerce website builder that supports all the major functions, apps and automation that you need to grow your business in the right ways. Think about the tools necessary for managing your inventory, product listings, shipping solutions, orders, and more. Multichannel selling  capabilities : As you grow your eCommerce business, chances are that you’ll want to expand your reach with the help of third-party marketplaces, social media and other channels. Get ahead with a platform that lets you manage your sales and marketing channels from a single dashboard. AI site chat capabilities: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Learn more: Squarespace alternatives Wix vs Squarespace Shopify alternatives Wix vs Shopify WordPress alternatives 03. Design your eCommerce website Your eCommerce website serves as the face of your brand. This means you'll want to get your online store design right from the start. Learning how to make a website with the right design and templates is essential for reinforcing your brand image, as well as guiding users toward the right actions through eCommerce merchandising strategies. You'll want to pick a theme that fits with the category of merchandise that you’re selling—be it fashion, furniture, food or another product type. Sift through the themes and templates offered by your eCommerce platform for inspiration. A good place to start is with Wix's eCommerce website templates . Other eCommerce template options by category include: Fashion and clothing eCommerce website templates Jewelry and accessories eCommerce website templates Arts and crafts eCommerce website templates Food and drink eCommerce website templates Beauty and wellness eCommerce website templates Sports and outdoors ecommerce website templates Pets and animals eCommerce website templates Kids and babies eCommerce website templates Learn more about some of the best AI website builders . Once you've chosen your eCommerce template, you can customize your theme as needed through your platform’s editor. Or, tap a professional designer, like one of   Wix’s Marketplace  professionals, to help out. At this stage of making your eCommerce website, you’ll want to think about a number of design features, plus also the option of adding more website pages beyond just your product pages: Product images : It’s best to upload your own  product photography , including ones that aren’t product-specific but serve as compelling header images, background images, or lifestyle photos. If you’re in a pinch, Wix offers a gallery of free, high-quality stock photos to choose from. Learn more: eCommerce photography . Fonts and colors : Select a typeface and colors that align with your eCommerce branding. Check that your copy is easy to read and that buttons are easy to spot. Be intentional about your design, taking into consideration how colors and patterns have the power to communicate various moods, memories, and values. Your homepage : Consider the most crucial information to provide upfront for your customers to see (think: if your business were opening a brick-and-mortar location, what signage would you show at the front of your store?). Highlight your most important products, messaging, and/or offers on your homepage. You could even embed posts from your Instagram or Facebook feeds, or add product reviews that showcase your brand’s authenticity. Navigation : Keep your navigation clean and well-organized. As a general rule of thumb, visitors should be able to find any product they need within three clicks or less. Add site search, sorting options, and filters to your pages to further assist your customers with finding what they need faster. The mobile experience : As you finetune your eCommerce website, don’t forget to check on the mobile experience. Check that any text, images and buttons appear as they should on smaller screens. Learn more about ecommerce ux. Online shopping cart: Your shopping cart is an important part of your site, as this is what shoppers use to collect their online purchases. It should be easy for your customers to use and designed to help you sell. 04. Create and optimize your product pages When it comes to building your eCommerce site, product pages can’t be rushed. Get them right and you’ll not only encourage sales but you’ll also spark cross-sells and upsells that can lead to bigger purchases. Be deliberate about how you format your product pages. Think about the questions—and assumptions—buyers may have when they’re not able to physically see or touch your products. Remember that the devil is in the details: Often the most   high-converting product pages  are rich with information, provide multiple images, and include some sort of social proof. Your product listings should always involve high quality images, clear and accurate product descriptions and transparent pricing information. As you build out your product pages, pay close attention to the following elements: Product names : Your product names should include at least one easy-to-recognize descriptor in the title. For example, if you’re selling headphones, include “earbuds” or “headphones” somewhere so that it’s easy to search. Product images: Add multiple high-quality images taken from several angles to give your customers a 360-degree view of your product. Where appropriate, use video and/or informational graphics to provide even more context. Free AI-powered tools like HubSpot's Clip Creator  allow you to quickly generate unique, compelling videos ready to share. If your products come in multiple colors or styles, be sure to include images of each variation. Product descriptions : Your  product descriptions  should aim to answer frequently asked questions about your product. Include details such as how the product is made and the type of material it’s made out of. Speak to the benefits of your product, not simply its features, and emphasize what makes your product unique. Weave in keywords naturally tool to enhance your chances of ranking high in search engines. Shipping and return information : Today’s shoppers want to make as few clicks or swipes as possible, so including shipping costs and your return policy on your product page will help create a more efficient journey. More importantly, putting your policies in a clear spot helps to keep expectations aligned, reducing the chance of returns or upset customers. Product reviews : Incorporate reviews onto your product pages by adding a widget or importing existing reviews from another source. You could additionally display user-generated social content on your page to showcase real-life photos of your product in action. Cross-selling and upselling opportunities : Include dynamic “related products” banners on your pages to draw attention to other accessories, components, or items that your customers may be interested in while shopping. As another option, upsell your customers on product subscriptions or premium versions of their items. 05. Set up payments Today’s shoppers expect multiple payment options. Some prefer credit or debit cards. Others prefer digital wallets. Still, others may prefer a payment app. When creating your eCommerce site we recommend offering as many payment options as possible to give customers exactly what they want. Your eCommerce platform should include prompts for setting up your online payment gateway. Most will ask you to enter and confirm your business’ country of origin, before determining which payment and currency options are available in your region. With Wix, you can activate  Wix Payments as a credit card payment solution to instantly start accepting all the major credit/debit cards, alongside digital wallets and other popular forms of payment. Wix Payments additionally allows you to manage your entire business from one place, whether you’re looking to review orders or schedule your payouts (among other things). Learn more about what is Wix Payments.   06. Set up shipping and delivery While an efficient payment experience will help shoppers convert, an outstanding shipping and delivery experience helps convince them to come back. When building an eCommerce website, start by determining your shipping and delivery objectives: Do you want to ship your products domestically, internationally, or both? What shipping policies do you care to offer (free shipping, flat rate, variable fee, etc.)? Which carriers or third-party logistics providers are you looking to ship with? Will you be dropshipping ? Which shipping software platforms are you planning to use? Your eCommerce platform should make it easy for you to set custom rules and integrate your most important apps so that you can deliver outstanding customer service, plus track the cost of shipping with each order. If you use Wix to make your eCommerce site, you can also enable local customers to pick up their orders from a nearby warehouse or from your closest brick-and-mortar store by setting up store pickup as a ‘delivery’ option. 07. Choose, register and connect your domain name Once you've created your eCommerce site, you’ll need to either connect an existing domain or create a new one yourself. Your domain name is the name that users will type into their browser to get to your site. Choosing the right name is important for both your branding and marketing strategies , with the latter focused on having a trustworthy and easy-to-search   domain name . It's also essential if customers are to find your store. Pro tip: Opt for popular domain extensions such as .com  or .net  to enhance your site's credibility. To understand how to register a domain name , you can find a domain registrar that's accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) . You can purchase a domain from Wix. The average domain costs between $10 and $20 per year, though with a Wix   premium plan , you can get a voucher for a free domain name for a year. If you already have a domain and want to incorporate it into your eCommerce site, simply go to your site’s settings and connect your domain. You’ll be asked to log into your domain registrar and verify your domain name. The verification process often takes a few minutes, but in some cases, it could take up to 48 hours. Once your domain is verified, it will be automatically connected to your new eCommerce site. 08. Test and launch your eCommerce site Once you've made your ecommerce site it’s critical that you take the time to test it thoroughly. Most platforms will allow you to preview your site before it goes live. This allows you to see exactly what your site will look like, and to make any last-minute changes. Be sure to test your site across multiple devices—desktop, tablet, and mobile. Make sure that all links, menus, and buttons work properly. Go through the whole user journey, starting with a product search and ending with a checkout. This is also a good time to test it's performance and speed - these are crucial to get right on ecommerce website as a slow experience can frustrate potential and returning customers to your online store. Once you’re completely satisfied with your eCommerce site’s look and feel, hit publish and take your site live (and then check out our guide on   eCommerce website optimization ). Then look into getting it ranking on Google and other search engines, too. 09. Market and promote your eCommerce website While building your own eCommerce site will give your store a “home,” selling on other sales channels, such as third-party marketplace (e.g., Amazon, eBay, etc.) and social media (TikTok, Instagram, etc.) should be a central part of your marketing plan, strategy and of promoting your site. By establishing a strong   omnichannel retail   strategy, you can expand your reach, while engaging users with a clear intent to shop. Of course, you’ll want to make sure to sync these third-party channels with your eCommerce site. Doing so will make it easier to track inventory across channels and deliver a consistent brand experience no matter where a customer shops for your products. If you use Wix for eCommerce, you can easily manage today’s most popular marketplaces from one central dashboard. Simply choose the channels you want to activate from your Wix account and go through the step-by-step instructions that are provided for you. By signing up through Wix, you may even receive special benefits, such as higher listing limits or reduced commission fees. Learn more: How to sell on Facebook How to sell on Instagram How to sell on YouTube How to sell on Amazon Cost to sell on eBay Why create an eCommerce website? Building an eCommerce website offers numerous advantages for individuals and businesses looking to sell products or services online. Here are several compelling reasons to make an eCommerce website for your online business : Global reach An eCommerce website allows you to reach a global audience, so you can sell to customers anywhere in the world. This   type of website  typically increases visibility, especially if you also market it effectively. This can attract new customers, boost brand awareness and lead to higher sales. Streamlined customer experience Unlike physical stores with operating hours, eCommerce websites are accessible 24/7. This constant availability accommodates varied consumer schedules and time zones. Consumers also appreciate the convenience of online shopping as it allows them to browse products and make purchases from the comfort of their homes or on the go. With features like online payments, automated order processing and efficient customer support systems, eCommerce websites provide a streamlined and efficient shopping experience for customers. Data insights Some of the best eCommerce platforms   provide valuable data and analytics about customer behavior, preferences and buying patterns. This information can be used to refine   your marketing and selling efforts  by improving the overall customer experience. An eCommerce website allows you to adapt to changing trends and preferences, meaning your business stays relevant and competitive. Check out Wix Analytics as an example. Cost-effectiveness Compared to brick-and-mortar stores, eCommerce businesses often have lower overhead costs. You can save on expenses like rent, utilities and staffing. You also have flexibility in terms of product variety and business scale. You can easily add new products, update inventory and expand your business without significant infrastructure changes. Personalization Ecommerce platforms enable personalized shopping experiences through features like product recommendations, targeted promotions and personalized content based on customer preferences and behavior. Learn more: How does eCommerce work? How to make an eCommerce site FAQ How much does it cost to build an eCommerce site? Ecommerce website cost  varies depending on factors like the chosen platform, features, design complexity and whether you hire professionals for certain tasks. Wix offers a low monthly fee, while custom-built solutions may involve higher upfront costs. Additionally, consider expenses for domain registration, hosting and potentially hiring designers or developers for specific tasks when assessing how much it costs to build a website . Can I create an eCommerce site for free? Yes, with Wix and other eCommerce site builders, although some e-commerce and online store features may be limited based on the functionality you need. Check out our comparison of Wix vs Squarespace to learn more about each website builder's capabilities. Can I build an eCommerce site on my own or as a beginner? Absolutely. Using an ecommerce website builder is the most efficient and effective way to build an ecommerce site alone, or if you've never build one before. Most builders will walk you through the setup and you won't need any technical knowledge or understanding to get your online store live. Building an ecommerce site doesn't have to be hard. What do you need to start an eCommerce site? To start an eCommerce site, you'll need a clear business plan, a domain name and a reliable hosting service. If you choose an ecommerce website builder like Wix you'll get all of this included. You'll also need a payment gateway to process transactions, inventory management tools and a secure SSL certificate for customer data protection. Design your site with user-friendly navigation, product listings and an easy to navigate checkout process. Implement SEO strategies for visibility, and set up customer service channels. Lastly, consider logistics for shipping and returns and check compliance with legal and tax regulations. Is it hard to build an eCommerce website? Building an eCommerce website is manageable, especially with user-friendly platforms that guide you through the process. While technical skills aren't necessary, tasks like creating content or marketing your store might need extra effort. With step-by-step tools and support, the process is approachable for beginners. What is the best way to build an eCommerce website? The best way to build an eCommerce website starts with choosing a user-friendly platform like Wix that suits your business needs and budget. Using a website builder is better for beginners because it eliminates the need for coding or technical skills, making the process much more accessible. These platforms provide pre-designed templates and built-in features like hosting, customization tools and eCommerce functionality, which save time and streamline setup. How many hours does it take to build an eCommerce website? Building an eCommerce website can take anywhere from 3 to 12 months, depending on the complexity and customization required. For a basic site with standard templates, it might take around 3 to 6 months. How long it takes to build a website can vary significantly based on the specific features, design requirements and resources available.

As a small business owner, you've got a million things to juggle at once. Keeping up with the latest eCommerce  statistics can feel like an extra chore. But the reality is, these numbers are key to understanding what your customers want and how they shop. With global eCommerce sales expected to reach $6.42 trillion  in 2025 ( eMarketer ), knowing the trends behind that growth can help you make smarter choices that directly impact your business and your marketing strategy . Keep reading for the latest stats—plus practical tips you can use to grow your business, no matter what type of business  you run. Skip to a section: The state of eCommerce in 2025 (overview) Consumer demographics and behavior statistics AI in eCommerce statistics Payment and checkout statistics Shipping, returns and customer expectation statistics The state of eCommerce in 2025 (overview) The global eCommerce market is expected to account for 20.5% of total global retail sales in 2025 (19.9% year-over-year growth) ( eMarketer ). Ecommerce is growing at its slowest pace since 2022 —mostly due to China's economic slump and trade tensions—but is still holding up strong overall ( eMarketer ). Online shopping is expected to make up 41% of all retail purchases by 2027 ( Boston Consulting Group ). Amazon is still the most popular online marketplace worldwide, accounting for 37.6% of eCommerce sales  ( Forbes ). The average eCommerce site conversion rate ranges between 2% to 4% , depending on the industry ( Convertcart ). Clothing is the most popular eCommerce category in the U.S., with 43% of consumers  having bought clothing online in the past year ( Oberlo ). Nearly two-thirds (64%) of consumers  still prefer shopping in person, but that’s mostly driven by older generations ( VistaPrint/Wix ). 81% of consumers  say that it’s important for a business to have a branded website—and 15%  say it’s a dealbreaker if a business lacks a website ( VistaPrint/Wix ). By 2030, agentic commerce could drive up to $1 trillion in U.S. B2C retail revenue , with global figures potentially reaching $3–5 trillion ( McKinsey ). Ready to start selling? Build your  eCommerce website  with Wix. Consumer demographics and behavior statistics More than half of shoppers (55%)  browse a retailer’s website before heading to the store, and 25% look it up while shopping in-store ( Capital One Shopping ). 29% use YouTube to research products before buying, followed by Facebook ( 21% ) and Instagram ( 10% ) ( SurveyMonkey ). 62% of consumers say that branding is an important consideration when buying from a new business, showing that first impressions (whether online or offline) matter ( VistaPrint/Wix ). More than half (55%) of Gen Z  consumers prefer to shop online versus in-person, making them the only generation that prefers online shopping ( VistaPrint/Wix ). 55% of Millennials  prefer in-person shopping over online shopping, following a trend shared by older generations; 69% of Gen X  and 83% of Baby Boomers  prefer in-person shopping ( VistaPrint/Wix ). In 2025, Millennials are expected to account for about a third   of global social commerce spending , followed closely by Gen Z at 29%  and Gen X at 28%  ( Statista ). By the time they turn 25, Gen Z is expected to surpass earlier generations in per capita spending, positioning them as the richest generation in the U.S.  ( NIQ ). 70% of millennials  engage with retailers on social media ( Statista ). Millennials and Gen Z are more likely  to wait for discounts before making online purchases, while Gen X is the least likely  to do so ( Statista ). More than half (55.1%) of Gen Z shop with buy now, pay later (BNPL) ( Exploding Topics ). Read also: How to start a business Best business ideas to start with little money   How to start an online store How does eCommerce work? AI in eCommerce statistics Nearly nine out of 10 retailers report they are either actively using or assessing using AI in their operations ( NVIDIA ). 58% of retailers say that AI is helping to improve operational efficiency and throughput, while 45%  say AI is helping to reduce supply chain costs. Meanwhile, 42% say that AI is helping them meet shifting customer expectations ( NVIDIA ). In the U.S., 95% of eCommerce companies  report "very good" return on investment from AI adoption ( Statista ). The majority of brands (over 70%)  expect AI to be a game-changer for personalization and marketing strategies ( Twilio Segment ). 58% of business leaders  predict that AI chatbots will have the greatest impact on AI-powered personalization in the next five years ( Twilio Segment ). 44% of users  who have tried AI-powered search now regard it as their "primary and preferred" source for internet searches, compared with 31% who prefer traditional search ( McKinsey ). Nearly six in 10 shoppers (58%)  now feel comfortable using GenAI and other conversational AI tools on retail websites, up from 52% in 2024 and 42% in 2023 ( Constructor ). Younger shoppers trust AI more: 25% of Gen Zs  (ages 18–29) believe AI could pick a better gift than their partner, compared with just 7% of Boomers  (ages 60+) ( Constructor ). A majority of younger consumers view AI positively in eCommerce, with 59% of Gen Z  adults and 65% of Millennials  expecting it to improve their online shopping experience ( Mintel ). Almost a quarter (24%) of U.S. consumers  regularly use chatbots while shopping online, with most appreciating them for being available 24/7 ( SellersCommerce ). 51% of consumers  favor bots over humans when they're seeking immediate service ( Zendesk ). 67% of consumers are asking AI and chatbots a wider variety of questions than before ( Zendesk ). Payment and checkout statistics Among American adults, 30% possess a single credit card, 24%  hold two and 26%  own three or more ( Motley Fool Money ). The average cart abandonment rate sits at 70.2%  ( Baymard Institute ). The top reason  shoppers abandon their online carts is that extra costs (shipping, taxes, fees) are too high ( Baymard Institute ). The average large-sized eCommerce site could boost conversion rates by 35%  just by improving checkout design; this translates to $260 billion worth of lost orders  that could be recovered ( Baymard Institute ). 20% of online shoppers  cite slow delivery as a reason for not completing a purchase ( Statista ). Industries such as luxury or home and furniture typically see higher abandonment rates  than sectors like food and beverages ( Statista ). By 2026, digital wallets ( 54% ) are expected to be the top global eCommerce payment method, followed by credit cards ( 16% ) and debit cards ( 10% ) ( Statista ). Among Americans who used digital wallets in 2023, 69% used PayPal the most, followed by Google Pay ( 56%) , Apple Pay ( 53% ) and Samsung Pay ( 52% ) ( Capital One Shopping ).   In 2023, nearly half of U.S. consumers (47%)  made a purchase through social media, and 58% were interested in doing so ( Mintel ). Subscription-based payments are growing at a 20% annual rate ( Clearly Payments ). Shipping, returns and customer expectation statistics Product quality is the top reason that people become repeat customers, with 73% of consumers  saying that if a product meets their quality expectations, then they’re likely to shop with a business again ( VistaPrint/Wix ). 90% of consumers are likely to buy again from a brand that delivers a positive delivery experience ( Veho ). 60% of consumers will stop purchasing from a brand after a negative delivery experience ( Veho ). 76% of consumers  say free returns are a major factor when choosing where to shop ( NRF ). In 2024, the average return rate in eCommerce was 16.9%  ( NRF ). 67% of shoppers  review the returns page before making a purchase ( Ivesp ). "Received wrong item," "product received looks different" and "received damaged product" are the top three reasons  for a returned product ( Ivesp ). Around 49% of retailers  now offer free shipping ( Ivesp ). Most shoppers—about  nine in 10 —don’t mind waiting two or three days for delivery, especially if it means avoiding shipping costs ( McKinsey ). What these eCommerce statistics mean for you The eCommerce landscape is full of opportunity, but it rewards businesses that adapt quickly. Here are some ways that you can keep up. Keep your website fresh Even if your customers visit your store in person, most will check you out online first. And with a majority of consumers expecting a branded website—and some saying it’s a dealbreaker if you don’t have one—your digital storefront is just as important as your physical one. Use it to tell your brand story and highlight what makes you different , while making sure it loads fast and looks professional. Prioritize convenience and transparency on the checkout page There's evidence to say that convenience and trust drive conversions . People are still quick to abandon their carts if shipping costs are too high, return policies aren't clear and the eCommerce checkout experience is more complicated than it needs to be. Simplify the process: offer free or low-cost shipping where possible, accept digital wallets like PayPal or Apple Pay and consider a single-page checkout. Small tweaks like these can recover lost sales and build customer trust. Learn more about: Ecommerce marketing Wix payment processing Basics of eCommerce shipping Be precise with your descriptions A lot of returns happen because products don’t match expectations. Make sure your descriptions are crystal clear and your product photos show exactly what customers will receive. Include sizing charts and other aids to help visitors find the right products for them. Bear in mind that AI isn’t just for big brands anymore Most retailers are already using AI, and for good reason. It can handle repetitive tasks and personalize the shopping experience. Explore AI features that can help improve product suggestions, answer customer questions around the clock, predict customer needs and grow your eCommerce business faster. "While generative AI has made most of the headlines lately regarding how well it creates new, original content, machine learning has tremendous power in providing predictive insights that can automatically improve any aspect of your business." - Oren Inditzky, VP and GM of Online Stores Explore more about AI in eCommerce . Pay attention to Gen Z Younger consumers—especially Gen Z, who are about to become the richest generation in the U.S.—prefer shopping online and expect fast, personalized experiences. They research on YouTube, engage with brands on social media and often use “buy now, pay later” options. If your business hasn’t optimized for social selling or mobile-first checkout yet, now’s the time. Ready to put these statistics to use? Get started with Wix's free Commerce website builder . It has all of the tools and features you’ll need to take advantage of these trends. Ecommerce statistics FAQ What are the latest eCommerce statistics for 2025? Online sales keep growing and now make up a big share of total retail. Growth has slowed a bit since the post-pandemic surge, but shoppers are still buying more online each year. By 2027, almost half of all retail purchases will happen digitally, so even businesses that rely on in-person sales need to think about how customers find and interact with them online. Which demographics are driving eCommerce growth? Gen Z is expected to become the wealthiest generation in the U.S. by their mid-20s. They’re also the most comfortable using tools like buy now, pay later (BNPL) and AI chatbots, and they expect brands to be socially aware. Millennials still make up a big share of online spending—especially in social commerce—but they tend to be more price-sensitive, often waiting for deals. Older generations still prefer shopping in-person shopping, but they’re researching products online first, meaning even brick-and-mortar businesses can’t afford to skip having a strong digital presence. How does AI impact eCommerce? AI is becoming part of everyday operations for online stores. It’s used to recommend products, personalize emails and handle customer questions instantly. For small teams, it’s a way to work more efficiently—AI can take care of repetitive tasks so you can focus on strategy and customer relationships. What are the main reasons for cart abandonment? Most shoppers leave before checkout because something slows them down, be it hidden fees of long forms. Cleaning up your checkout process, being upfront about costs, and offering quick payment options like PayPal or Apple Pay can make it easier for customers to follow through. How do shipping, delivery and returns affect customer loyalty? Customers remember how easy (or frustrating) the delivery and return process was. Packages that arrive on time and in good shape build trust, while slow or confusing experiences push people away. Keep communication clear and make returns simple, focusing on reliability over speed.

Get started Dropshipping today Dropshipping  is a business model that allows you to sell products to your customers without holding any inventory . Is dropshipping worth it though when compared to other eCommerce strategies? When it comes to jewelry dropshipping, it's a popular option because jewelry is small, lightweight and often has high perceived value. This makes it ideal for an online store  or for starting a dropshipping business .  In this guide, we’ll explore the best jewelry products to sell and the most reliable dropshipping suppliers. Ready to start selling? Take our dropshipping website builder  for a spin. TL;DR: Jewelry dropshipping products and suppliers Jewelry dropshipping is a low-risk way to start an online store with strong demand and flexible profit potential. To help you move fast, we reviewed the best jewelry dropshipping products and suppliers based on the factors below so you can launch a reliable and profitable business with confidence. Key factor What we assessed Why it matters Product quality Materials durability and craftsmanship Reduces returns and builds trust Supplier reliability Shipping speed fulfillment accuracy and support Ensures a smooth customer experience Profit potential Pricing margins and competitiveness Helps you grow revenue sustainably Market demand Trends search interest and niche performance Improves your chances of consistent sales Why choose jewelry dropshipping? Low startup costs: Start your jewelry business  without hefty upfront expenses, as you don't need to invest in a large inventory. Appeals to everyone: Jewelry is a timeless and universally loved product. Whether for style, function, or sentimental reasons, people enjoy buying jewelry. Profit potential:  With the right approach, jewelry allows for significant markups, promising healthy profits for your business. Easy customization: Make your mark in the market by offering easily customizable jewelry. Many suppliers provide personalization options, letting you cater to various customer preferences. 8 jewelry dropshipping product categories (+30 products) When it comes to curating a selection of jewelry for your dropshipping business, variety is key. Here's a list of 30 jewelry dropshipping products and 8 jewelry categories that are perfect for this specific eCommerce  model, each with its unique appeal. Classic pieces Trendy items Personalized jewelry Eco-friendly options Luxury lookalikes Cultural and artisanal For special occasions Novelty items 01. Classic pieces Stud earrings: Timeless and versatile, suitable for customers of all ages. Hoop earrings: A staple in many jewelry collections, they come in various sizes and materials. Solitaire rings: Ideal for those looking for elegant simplicity. Chain necklaces: These can be worn alone or layered, appealing to the minimalist trend. Tennis bracelets : Known for their classic line of diamonds or gemstones. 02. Trendy items Layered necklaces: Perfect for the fashion-forward customer who loves to mix and match. Cuff bracelets: Offer a modern twist on the traditional bracelet. Stackable rings: Encourage customers to buy multiple pieces for a personalized look. Charm bracelets : Allow customization, which can increase customer engagement. Body chains: Cater to those looking for edgier, bohemian styles. 03. Personalized jewelry Name necklaces: This continues to be a popular personalized option. Birthstone rings: Offer a personal touch that makes them great gifts. Engraved bracelets : Provide an opportunity for personal messages and dates. Monogrammed cuff links: Ideal for the male demographic or corporate gifting. Custom photo lockets : A sentimental piece that holds special meaning. 04. Eco-friendly options Recycled metal pieces: Appeal to environmentally conscious consumers. Wooden jewelry: Offers an organic, rustic aesthetic that's becoming more popular. Upcycled material creations: Unique pieces that tell a story and reduce waste. 05. Luxury lookalikes Cubic zirconia earrings: Mimic the look of diamonds at a fraction of the cost. Gold-plated necklaces: Provide the luxury feel without the high price tag. Faux pearl necklaces: Classic elegance that's affordable and cruelty-free. 06. Cultural and artisanal Ethnic beaded bracelets: Celebrate cultural heritage and craftsmanship. Handmade pendants: Each piece is unique, adding value through exclusivity. Tribal earrings: Stand out with bold designs inspired by various cultures. 07. For special occasions Bridal jewelry sets: Cater to weddings with coordinated collections. Anniversary bands: Mark special milestones with commemorative jewelry. Graduation charms: Celebrate achievements with meaningful symbols. 08. Novelty items Themed charm bracelets (e.g., hobbies, professions): Connect with customers' interests and lifestyles. Locket cuff links with personalized messages inside: Combine sentimentality with sophistication for men's accessories. Smart jewelry (e.g., fitness tracking embedded in bracelets): Blend technology with style for health-conscious consumers. 5 top jewelry dropshipping suppliers  Choosing the right supplier is crucial for the success of your jewelry dropshipping business. Here are four reputable dropshipping suppliers  that offer a wide range of jewelry products and have features that make them stand out in the e-commerce market. Modalyst High-quality selection : Modalyst focuses on providing access to premium products, including a variety of jewelry options. Easy integration:   Seamlessly connects with popular e-commerce platforms like Wix .  Curated suppliers:  They vet their suppliers to ensure reliability and product quality. Spocket High-quality products:   Spocket  connects you with top suppliers from the US and Europe, ensuring premium jewelry items and fast shipping. Seamless integration:  Easily integrates with platforms like Wix, offering automated inventory management and order fulfillment. Wide selection:  Access a variety of customizable and unique jewelry products to help differentiate your brand. Printify Customization options:  Printify allows you to offer personalized jewelry, which can give you a unique selling point.  Wide range of products:  They have an extensive catalog that includes various types of jewelry. User-friendly platform:  The interface is intuitive, making it easy for you to manage your products and orders. They also integrate with Wix . Printful On-demand services:  Printful offers on demand printing and engraving for certain types of jewelry, perfect for customization. No minimum order quantity : This means you can dropship as little as one piece at a time without incurring extra costs. Global fulfillment:  With facilities worldwide, they can ship products quickly to customers anywhere. Begin by understanding how to build a website  with a website builder like Wix, then integrate it with Printful  for print on demand jewelry selling. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. AliExpress Vast product range:  AliExpress has one of the largest selections of jewelry of any dropshipping supplier, giving you plenty of choices for your store. Competitive pricing:  They often have the lowest prices, which can help improve your profit margins. Supplier ratings system:  You can choose suppliers based on customer feedback and ratings. Integrate your Wix store with AliExpress .  How to get started dropshipping jewelry Starting a jewelry dropshipping business can be an exciting venture. Here's a step-by-step guide to help you launch your online store . Research and plan your business Determine what type of jewelry you want to sell and who your target audience is. Faybe Darby, Co-Founder of Darby Prichards Jewelry says, ' “We research new trends and talk with our buyers every month,” regarding Darby Pritchards’ approach. “We investigate their interests—and when we’re able to, we’ll offer one design in multiple items.” Look at other jewelry stores to understand what they offer and how you can differentiate yourself. Outline your business goals, strategies and financial projections. This is crucial when starting a business .  Choose a clear niche, whether minimalist jewelry, boho designs or luxury-style pieces, so you can target the right audience and stand out from competitors. Set up your online store Choose an E-commerce platform  such as Wix. When making your eCommerce website make sure it's visually appealing and user-friendly. Use eCommerce templates  to make this easier.  Add product descriptions, high-quality images and pricing information. Find and partner with suppliers Choose from suppliers like Modalyst, Printify, Printful or AliExpress based on their product range and services. Contact suppliers to discuss partnership terms and how they handle order fulfillment. Before listing products, consider ordering samples to check quality, finishes and packaging so you know exactly what customers will receive. Then connect your online store to your suppliers using integrations or apps so inventory updates automatically and orders are fulfilled smoothly without manual work. Market your business Use marketing strategies  such as social media, SEO, email marketing and paid advertising to reach potential customers. Share content that resonates with your audience, such as jewelry styling tips or new collection announcements. Consider starting a blog  to do this.  Attract customers with discounts, limited-time offers, or free shipping. Learn more: Jewelry marketing Manage your operations Set up processes for order placement, tracking and customer communication. Respond promptly to customer inquiries and resolve any issues quickly. Regularly check your sales data and customer feedback to make improvements. Dropshipping jewelry products and suppliers FAQ What makes jewelry a good dropshipping product? Jewelry is a popular category with consistent consumer interest. There's a wide range of products to suit various styles and price points. Jewelry is typically small and lightweight, which makes for easier and more cost-effective shipping. How do I choose the best jewelry to dropship? Stay updated on current fashion trends and customer preferences. Consider the cost versus the potential selling price to ensure good profit margins. Work with suppliers who have high-quality products and positive reviews. Can I offer customized jewelry in my dropshipping store? Yes. Many suppliers provide customization options for their jewelry, allowing for personalization that can appeal to customers. How do I handle complaints or returns? Set up clear return and exchange policies on your website. Work closely with your suppliers to manage returns or exchanges smoothly. Is it necessary to hold inventory with jewelry dropshipping? No, you don’t need to hold any inventory with jewelry dropshipping. Your supplier manages the stock, fulfillment and shipping, allowing you to focus on marketing, branding and growing your online jewelry store. How can I ensure fast and efficient shipping? Select suppliers with fulfillment centers close to your primary customer base. Provide customers with accurate shipping times on your website. Is jewelry profitable for dropshipping? Yes, jewelry is one of the most profitable niches for dropshipping. It has strong and steady demand, lightweight products with low shipping costs and flexible pricing that makes it easier to build healthy margins. Many sellers succeed by focusing on trending pieces like minimalist designs, personalized jewelry or fashion-forward collections that people actively search for. Profitability depends on choosing reliable suppliers, offering quality products, building a strong brand and optimizing your store for conversions. Other dropshipping ideas to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping B2B dropshipping Sticker dropshipping Pet dropshipping

Get started Dropshipping today Automated dropshipping is a modern twist on the traditional dropshipping  business model. It leverages technology to streamline the process of selling products online  without holding inventory . As you explore this innovative approach, you'll discover that it's not just about eliminating the hassle of stock management, it's also about optimizing your eCommerce  operations for efficiency and scalability. Get started with  making a website  using Wix, or follow our guide on  how to build a website . Why consider automated dropshipping? Wondering whether dropshipping is worth it ? Starting a business  with automated dropshipping is cheaper – no need for a warehouse or buying inventory upfront. Automation tools handle tasks like orders and customer service, freeing up your time to focus on business growth or marketing. Essentially you can run your business from anywhere with an internet connection. Plus, as your business grows, automated dropshipping adapts easily to your business growth without needing more staff or resources, making scaling up a breeze. 12 products to sell via automated dropshipping  When it comes to automated dropshipping, selecting the right  dropshipping business idea  is crucial for success. We’ve put together a list of 12 automated dropshipping products that are not only popular but potentially profitable too.  Eco-friendly personal care items Smart home devices Fitness trackers Wireless charging stations Portable blenders Reusable food storage bags Yoga mats Beard grooming kits Pet accessories Minimalist jewelry Blue light-blocking glasses Travel organizers 01. Eco-friendly personal care items As consumers become more environmentally conscious, items like bamboo toothbrushes and biodegradable hair ties are in demand. Beauty dropshipping is a well-known niche. 02. Smart home devices Products like smart plugs and LED light strips that can be controlled via smartphone are becoming household staples. 03. Fitness trackers With health being a top priority, wearable devices that monitor fitness metrics are on the rise. 04. Wireless charging stations As more devices support wireless charging, these stations are becoming a must-have accessory. 05. Portable blenders Health enthusiasts love the convenience of making smoothies on the go with these compact appliances. 06. Reusable food storage bags Another win for eco-friendly products, these bags help reduce plastic waste and are a hit with eco-conscious shoppers. 07. Yoga mats The wellness trend continues to grow, making yoga mats a consistently popular product. 08. Beard grooming kits Men's grooming products, especially for beard care, have seen a surge in popularity. 09. Pet accessories Items like personalized collars and automatic feeders cater to pet owners who want the best for their furry friends. If this is a niche you're very into, consider pet dropshipping . 10. Minimalist jewelry Simple and elegant jewelry pieces are timeless and have broad appeal. Jewelry dropshipping is a highly regarded, profitable niche. 11. Blue light-blocking glasses With screen time at an all-time high, these glasses help reduce eye strain from digital devices. 12. Travel organizers For those bitten by the travel bug, organizers for electronics, toiletries and clothing keep everything in place while on the move. Top suppliers for automated dropshipping Choosing the right supplier is a critical decision in setting up an automated dropshipping business. Here's a review of the top four dropshipping suppliers (including some print on demand companies ), each with its own set of advantages and considerations. Modalyst Pros: Wide selection of high-quality products from independent brands and trending items. Seamless integration with eCommerce builders  and platforms like Wix. Learn more about the Wix/Modalyst integration .  Cons: Some products have longer shipping times, which may affect customer satisfaction. Printify Pros: Extensive catalog of customizable print-on-demand products. User-friendly interface that simplifies the product design process. Competitive pricing, allowing for better profit margins. Cons: Limited to print-on-demand items, which may not suit all dropshippers. Quality can vary depending on the chosen printing partner. Start an online store , then integrate it with Printify .  Printful Pros : High-quality print-on-demand products with reliable fulfillment services. Offers warehousing and fulfillment services for non-printed products as well. No upfront costs; you only pay when a customer places an order. Cons: Customization options might be overwhelming for new users. After making a website, integrate it with Printful  to get started.  AliExpress Pros : A vast array of products across various categories at competitive prices. No minimum order quantity, making it ideal for testing new products without risk. Many suppliers offer ePacket shipping, which is faster and often free or low-cost. Integrates with eCommerce platforms such as Wix .  Cons: Shipping times can be lengthy unless using ePacket, which isn't available for all products or countries. The quality of products can be inconsistent and thorough vetting of suppliers is absolutely necessary. How to start automated dropshipping Starting an automated dropshipping business can be an exciting venture. Here's a simple 5-step guide to help you launch your own dropshipping busines s with ease. Market research Begin by identifying a niche market with high demand and low competition. Use tools like Google Trends and social media platforms to understand consumer interests. Analyze competitors to see what products are selling well and identify potential gaps in the market. Setting up your online store Choose an online store builder  that supports dropshipping, such as Wix.  Make your eCommerce website. Design your store with a clean, user-friendly layout that reflects your brand identity. For best results, consider using professionally-designed eCommerce website templates . Ensure your website is optimized for search engines to improve visibility. Selecting your products Decide on the products you want to sell based on your market research. Look for suppliers that offer those products with good quality and reasonable shipping times. Consider starting with a small selection of products to test the waters before expanding your range. Automating your business Implement dropshipping automation software to connect your store with suppliers. Set up automated order processing, inventory management and tracking updates to streamline operations. Use email marketing tools  and chatbots to automate customer service and engagement. Marketing your store Develop a marketing strategy  that includes SEO, content marketing and social media advertising. Engage with your audience through social media, blogs, or newsletters to build brand loyalty. Create compelling product descriptions and high-quality images or videos for your listings. Automated dropshipping FAQ What is the best way to find automated dropshipping products? To discover good products for automated dropshipping, use tools like Google Trends for trends, check out trade shows or online marketplaces and follow industry newsletters and influencers for ideas. This mix of strategies can help you find products with solid potential for success in your business. How do I ensure the quality of products from dropshipping suppliers? To make sure the stuff from your dropshipping suppliers is top-notch, try a few things. First off, order some samples for yourself to check if they're good quality. Also, read what other drop shippers are saying in reviews and ratings about the suppliers. To be on the safe side, start with a small order to test if the supplier is reliable before you go big. This way, you can ensure the products you're selling meet a high standard. Can I use multiple suppliers for my dropshipping store`? Yes, you can use multiple suppliers for your dropshipping store, which is a good idea to offer a wider variety of products and reduce risks. Just make sure that customers know the clear shipping times and costs for each supplier to avoid any confusion. Using dropshipping software that helps you manage multiple suppliers efficiently can make things easier for you. How to handle customer complaints and returns with automated dropshipping? If a customer receives a defective product, act promptly by apologizing and offering a refund or replacement to maintain their trust. Simultaneously, reach out to your supplier to report the issue and discuss preventive measures for the future. Consider updating your product listings or descriptions if needed to ensure accuracy and prevent similar incidents. Create a simple return policy for customers, work closely with suppliers to make returns smooth and think about offering store credit instead of refunds. Stay in touch with customers and suppliers for a hassle-free return experience. Is dropshipping profitable? Is dropshipping worth it? Dropshipping can be profitable, but it depends on factors such as the products you choose to sell, your target market, the competitiveness of your niche, marketing strategies and the efficiency of your operations.

Turn your ideas into income with Wix. Secure your domain name →  With the right approach, your passion for crafting can become a significant source of income. Whether you're a stay-at-home parent looking to contribute to your family's finances, a retiree seeking to monetize a lifelong skill or simply searching for a fulfilling side hustle, starting a craft business and selling crafts online is easier than ever with a free website builder , giving you a professional platform to showcase your products and make money. The fastest way to start making money online is by securing a domain name that fits your brand. With Wix, you can register your domain easily, establish your brand and take the first step toward building a website that attracts customers and generates revenue.  How to make money as a crafter: tips for success Making money as a crafter is not just about creating beautiful items it also involves strategic planning and understanding of the market. To succeed, your craft business should have a unique selling proposition, high-quality products and a clear target audience. It's essential to identify crafts to make and sell that not only interest you but also have a substantial market demand. A profitable craft business stands out through its distinctiveness and quality. It offers products that are not only aesthetically pleasing but also serve a purpose or solve a problem for the customer. Successful craft businesses often have a strong brand story and excellent customer service, which helps build a loyal customer base. Additionally, they operate with good profit margins and have streamlined processes for production, inventory management and sales. Before diving into a crafting business idea , conducting thorough market research is crucial. It helps you understand what products are trending, what customers are willing to pay and who your competitors are. Knowing your customer's preferences and pain points can guide you in product development and marketing strategies. As part of this market research involves analyzing online marketplaces, attending craft fairs and getting feedback from potential customers. This knowledge will inform your decisions and help you start a business that is not only profitable but also enjoyable and sustainable. 11 ways to make money as a crafter Crafting can open up a world of opportunities to earn money. Here are 11 ways you can turn your crafting skills into a profitable business idea . Sell crafts online Start a craft blog Teaching craft classes Sell craft supplies Create for events Custom orders Selling craft patterns Collaborations with local businesses Attending craft fairs Craft subscription boxes Make and sell craft kits 01. Sell crafts online Online marketplaces like Etsy, eBay and Amazon Handmade have made it easier than ever for crafters to reach a global audience and make money online . These platforms cater specifically to handmade goods, vintage items and craft supplies. Setting up a shop on these sites allows you to showcase your work to millions of potential customers, with the added convenience of built-in payment systems and customer review mechanisms. You can also make money selling crafts online with your own online store or eCommerce venture. You can use an eCommerce website builder like Wix to understand how to create your website .  Learn more: Cost to sell on Ebay How to sell on Amazon Jewelry dropshipping 02. Start a craft blog If you have a knack for storytelling and writing, starting a craft blog can be a great way to share your expertise. By creating engaging content, you can attract a following and then make money from it through ads, sponsored content and partnerships with craft brands. This can be a long-term way to make money as a crafter as it requires the consistent creation of quality blog content and a dedicated readership before it can be monetized.  To start a blog you’ll need to use a blog maker - opt for one that comes with reliable and secure hosting , robust security features and customized blog templates , like Wix.  Starting and monetizing a blog can be a great business to start with little money . 03. Teaching craft classes Teaching is another excellent way to earn money while helping others learn a new craft. You can offer classes or workshops in person or online through your website. If you record the classes you can also sell them even after the event for passive income. This can also be a great way to make money as a teacher if your specialty subject is art, check out other business ideas for teachers to get started. 04. Selling craft supplies If you have access or can get access, to wholesale craft materials, consider selling them to other crafters. This can be done online or in a physical store and it can be a way to make money as a crafter alongside other business ideas.  05. Crafting for events A fun and creative way to make money as a crafter is to make custom crafts for events. Custom crafts for events such as weddings, birthdays and corporate functions can be highly profitable as the orders are often for large events. Crafts for events include personalized decorations, favors and other gifts. 06. Custom craft orders Offering custom orders allows customers to request one-of-a-kind items and often allows you to charge a premium for the customization. Commissions, as a way to make money for therapists,  can range from personalized gifts to bespoke home decor, providing a personal touch that off-the-shelf products lack. Custom orders are also a great way to establish your reputation as a quality crafter within a niche.  07. Selling craft patterns Experienced crafters can make money by designing their patterns or tutorials and selling them online. This also creates an effective passive income stream, as the same pattern can be sold to multiple customers. 08. Collaborations with local businesses When looking for ways to make money as a crafter, consider collaborating with local businesses. This might include local gift shops, either brick and mortar or online, that will be happy to display your crafts either for a percentage of the sale price once sold, or they’ll buy them upfront and sell them for you. These partnerships can also help you promote your craft business and get them in front of a wider audience.  09. Attending craft fairs Craft fairs are a popular way for crafters to make money. Generally, the only investment required will be the fee for attending the fair and transport costs. Craft fairs can also be a great way to network with other crafters. In terms of making money, it all depends on the success of the fair - the people there and the popularity of your crafts within that market. Popular fairs are often more expensive to attend and should be factored in when calculating potential profitability.  To find craft fairs in your area you can check out: Festival.net FairsandFestivals.net 10. Subscription box services Subscription boxes are a popular way for crafters to make money. You can curate and send out monthly boxes with craft supplies and patterns for buyers to make their crafts or create boxes of small handmade items. The beauty of this craft business idea is that it means recurring income and you better predict your path to profitability based on how many subscribers you have.  Some examples of craft subscription boxes you could sell include: A different crafted ornament for the home each month, in the holiday months these could be holiday themed, for example, Christmas decorations A different crafted toy each month for children, a knitted teddy bear, a patchwork doll 11. Make and sell craft kits Make money as an artist by targeting beginners to the industry or art, with craft kits that contain all the necessary materials and instructions for a project that is popular with beginners. Assembling and selling these kits can attract a wide range of customers looking for an easy way to start crafting. Potential craft kit ideas include: Easy craft kits for children to make their own crafted toys  Craft kids for holiday decorations Craft kids to make accessories, such as scarves, hats and gloves How to start making money as a crafter Embarking on a craft business journey requires careful planning and attention to legalities. Here's how to lay the groundwork for a successful craft enterprise. Business planning A comprehensive business plan is your roadmap to success. It should outline your business goals, target market, product line, pricing strategy and financial projections. Additionally, consider the legal aspects of starting a business, including registering your business name, obtaining the necessary licenses and permits and understanding tax obligations. Intellectual property protection is crucial in the crafting world. Look into trademarks for your brand and copyrights for your unique designs to safeguard your creative works. Creating a business website In today's digital age, a business website is essential. It serves as the central hub for your brand, where customers can learn more about your products, make purchases and contact you. Ensure your website is user-friendly, mobile-responsive and optimized for search engines to improve visibility. Also consider making an eCommerce website to sell your crafts. Marketing and promotion Effective marketing strategies are key to attracting customers. Utilize social media, email marketing and content marketing to showcase your crafts and share your story. Engage with your audience by posting regularly and responding to comments and messages. Building relationships with other crafters, bloggers and influencers can help you reach a wider audience. Attend craft fairs, join crafting communities and consider partnerships or collaborations to expand your network. How to make money as a crafter FAQ How much money can I make from a craft business? The income from a craft business varies greatly depending on factors such as the types of products you sell, your pricing strategy and how much time you invest in the business. Some crafters make a few hundred dollars a month, while others can generate a full-time income. Is it better to sell via a marketplace or my website? Both options have their advantages. Marketplaces like Etsy have built-in audiences and can provide more immediate exposure while selling on your website giving you full control over the branding and customer experience. Consider starting on a marketplace and gradually building up to your website. What are the best ways to promote my craft busines to make money? Social media platforms like Instagram and Pinterest are great for the visual promotion of your crafts. Word of mouth, craft fairs and email marketing are also effective. Additionally, SEO can help your website attract organic traffic. Do I need to register my craft business? Yes, it's important to register your business according to your local laws. This may include registering your business name, getting a tax ID number and obtaining any necessary licenses or permits. Other ways to make money you might want to consider How to make money as a student How to make money as a personal trainer How to make money as a freelance writer How to make money as a singer How to make money as a therapist How to make money as a handyman How to make money as a contractor How to make money as a chef How to make money as an entrepreneur How to make money as a notary public How to make money as a farmer How to make money as a teenager How to make money as a real estate agent How to make money as a virtual assistant

Get started by: Creating a website →  | Getting a domain → If you’re looking to start an online business , the best idea is one that matches your skills and strengths. This helps you stand out, connect with customers and make money online  in a way that works for you. Whether you’re looking to establish a full-blown operation or start a side hustle  to your day job, launching an online business has never been easier. As you create a website , you’ll help your online business get more exposure, stand out from the pack and engage your audience. Researching the right online business idea for yourself may seem like a big time commitment, but don’t worry. There are some great examples already underway to help you get started selling online . To ensure you're in the know, we’ve compiled the top 20 online business ideas that you can start right away, with in-depth explanations of what each one entails. Top 24 online business ideas in 2025 Blogger Web designer Affiliate marketer eCommerce retailer Dropshipping business owner App developer Facebook ad specialist SEO consultant YouTuber Social media consultant Podcaster Online course instructor Webinar guru Copywriter Technical writer Remote tech support Virtual assistant Subscription box curator Resume and cover letter writer e-book author Sell NFTs Transcription services Flip thrifted goods Print on demand 01. Blogger For writers and anyone with a passion or expertise to share, creating a blog might be the right fit. While the definition of what is a blog includes everything from travel journals to specialized industry ones, all blogs share some commonalities. Blogs are regularly updated websites that cover information, opinions or insights around a certain topic. A successful blogger is someone who knows their niche, and is thus able to build a good blog with a clear focus. Blogs are low-investment spaces where you can foster a solid readership in a specific area, by providing critical content that keeps visitors coming back. As a creator of high-quality content, you can begin thinking about how to monetize a blog, turning yours into a potential moneymaker. One way to make money as a blogger is through your ability to attract relevant advertisers with the help of your loyal fanbase. You can host an ad space, sponsored posts, offer products for sale and more - all of which would require minimal effort on your end. This makes blogging a very scalable business idea. Another option might be to offer paid services in the forms of personal consultation or coaching. One-on-one sessions can complement your blog and reaffirm your expert voice in the field. Additionally, you could consider repurposing your content into paid online courses, e-books or webinars (more on those below). After all, a successful blog should continually drive community engagement. Looking to start a blog? Wix has got you covered with thousands of design features, built-in SEO and marketing tools, that will allow you to scale your content, your brand and your business with a blog maker. 02. Web designer Business owners are often looking to improve their online presence. If you’re a creative and technical person who enjoys building web pages and taking website design to the next level, then consider teaming up with clients whose sites need that professional touch. Armed with a passion for fonts, color palettes and a seamless user experience, you can begin promoting yourself as a freelance web designer for small and local businesses. Whether you’re building a website from scratch or giving an existing one the ultimate makeover, every experience you gain will help raise your credibility and enrich your portfolio . 03. Affiliate marketer If you’ve built a substantial online audience or following, you may want to look into affiliate marketing and how you can use it to monetize your content. As an affiliate marketer, you’d team up with a business to market their products or services by recommending or sharing them to your fans. Affiliate marketers earn a commission each time they convert any of their followers into purchasing the brand’s products through a unique referral link, known as an affiliate link. When considering which affiliate program is right for you, look for one that suits both your interests and that of your target audience. Try to find a brand that you believe in or would be happy to endorse. In addition, double check that the product or service that they offer has a good enough demand. There are many affiliate programs out there, including Amazon Associates , ShareASale and the Wix Affiliate Program , so you might want to take a moment to research them before you reach out. Once you’re signed up, you can begin promoting the affiliate content alongside your day-to-day materials which your followers have come to expect. There are different ways to promote your affiliate products to your readers without coming off as too spammy. One method is to try incorporating the product recommendations into a blog post, tutorial or video using relevant and engaging content. What's even better is that there are tons of free creative tools like HubSpot that offer a range of tools from AI writers to clip creators to help you develop this content. Be creative and think of new ways to adapt your marketing strategy to yield the most profit. You can also choose to start this as a part-time business idea before committing full time once it becomes successful. According to Guy Josipovich , Online Partnerships Manager at Wix.com, "Companies entrust their product and reputation to their partner's hands. Therefore, it’s not surprising that trust is critical for a successful long-term partnership, together with proven professional skills such as analytical abilities, understanding of marketing principles, and good time management." Learn more: Automated business ideas 04. eCommerce retailer Running an eCommerce website allows you control over every aspect of your business, from accepting secure online payment, to managing order fulfillment, to advanced marketing tools and an optimized shopping experience. With many business capabilities, all that’s left is to ask yourself what things to make and sell , since picking the right products for your online store will be the core of this eCommerce business idea . When choosing which products to sell, let your skills and experience guide you. You can confirm your choice by conducting a thorough market research. Knowing how to start an online business in your niche market means listening to your customers. On your site, it’s important to maintain clear communication with your customers in the form of live chat, a forum, email marketing and more. Learn more about how to make an eCommerce website . 05. Dropshipping business owner Some business owners may like the idea of running an online store, but don’t want or have the capacity to store inventory. For these cases, there’s an alternative way when considering how to start a business on a budget - dropshipping . With dropshipping, you can sell products on your business website without managing your own inventory. Instead, you can send customers’ orders to a third-party retailer. This eliminates the risk of stocking up on pricey products, or finding out that the products in your inventory are no longer marketable. Without needing to attend to a warehouse or a different physical location of your inventory, you can run your dropshipping business from wherever you have WiFi. This also allows you to expand your product offering and sell niche products , since you won’t be limited to what’s in an inventory. Additionally, operating a dropshipping business frees you to adjust your merchandise by experimenting and testing with it, keeping your offering up with the latest eCommerce trends. If something isn’t selling, you’ll be able to change your offerings on the spot. Learn more: Dropshipping business ideas Coffee dropshipping Beauty dropshipping Reverse dropshipping Automated dropshipping Jewelry dropshipping Digital dropshipping Clothing dropshipping Sticker dropshipping Pet dropshipping Branded dropshipping White label dropshipping T-shirt dropshipping Candle dropshipping B2B dropshipping 06. App developer Seeing that the number of apps downloaded in the last year hit an almost 200 billion , the app business is officially a tour de force. Perhaps it’s time to get your cool idea for an app set into motion. If you haven’t any prior experience in app development, you'll need to pick up a couple of common programming languages, like Python, JavaScript or iOS, and know some basic software design. On the other hand, even without a coding background, you can always collaborate with an experienced app developer on your idea. It helps if your app idea is backed with thorough market research. Would your app offer something new to the competitive market, or are there others like it? This step is best taken before investing any money. Learn more: AI business ideas 07. Facebook ad specialist What individual hasn’t used Facebook already? In the small business sector, however, there are many veteran business owners who aren’t successfully tapping into the plethora of resources that the social media giant has to offer. The solution for many is to hire an expert on Facebook advertising. Known as Facebook ad specialists, their goal is to collaborate with clients to help them plan, measure and execute paid marketing campaigns on Facebook. As a hired expert, you’ll be able to help your clients optimize their digital marketing and advertising, allowing them to reach their core audiences. Facebook ads are targeted to users based on location, demographics, and interests, making it easier to find the right niche. You might want to start contacting businesses that already have a Facebook presence and offer your services to help create masterful Facebook ads. 08. SEO consultant SEO stands for search engine optimization. SEO is the process of optimizing websites so that they rank better on search engine results, such as Google and Bing, which could ultimately drive more traffic to the site. Becoming an SEO consultant includes learning highly profitable skills in online advertising platforms like Google Ads and Google Analytics, as well as the need to be at the cutting edge of Google’s algorithms. As someone who is familiar with the number of ways to boost a site’s SEO, you will be an asset to any business looking to improve their online presence. 09. YouTuber For some of us, starring in or directing our own videos is a dream come true. You may feel your best in front of the camera, have stories to tell or simply want to educate others about a specific topic using visual content. Whether you’re looking to start your own YouTube channel or simply like to vlog, there could be a great money making opportunity coming your way as your viewership grows. There are several effective ways you can begin to make money on YouTube. They include becoming a YouTube Partner, selling merchandise, or venturing into affiliate marketing. You can experiment with any of these options to find the best fit for you and your audience. 10. Social media consultant While corporations operate with full-time social media experts on their payroll, most small businesses not only lack this luxury, but may not even have a Facebook, Twitter or Instagram account. As many shoppers turn to these popular platforms for their consumer needs, business owners might want to seek the assistance of a social media consultant to help them determine the best social media marketing strategies. These experts will help create and schedule posts to target potential customers, and more. As a social media consultant, you can help online businesses choose the right platform for their target audience. From Facebook, the world’s number one social media network, to Instagram, known for its visual storytelling features and LinkedIn, where professionals go to network, each channel comes with different audiences and needs. 11. Podcaster Podcasting is for those who can articulate a passion or certain topic they know well. In case you weren’t already familiar with this business idea , a podcast is an episodic series of audio recordings around a certain topic or topics. Though starting a podcast can be one of the best businesses to start with little money using free recording and editing software, you might want to invest in a good-quality microphone. Your listenership will depend on the quality of your audio content and your ability to establish an expert voice in your area. Bringing special guests to your podcast is one low-cost way to help promote your show. Once your show reaches more people and your subscribership grows, your podcast could have the potential to attract advertisers and ultimately become profitable. 12. Online course instructor Is teaching a passion you’ve always wanted to pursue but never had the time to? Creating an online course is one way to share your knowledge while generating passive income, with little investment up front. In order to become an online course instructor, you’ll first need a website or platform from where you can host and stream your classes. To get your online course started, you’ll want to focus on a specific topic that you know well. It can be anything, from women authors of the 19th-century to logo design. You’ll also need to give yourself a reasonable amount of time to build your course and plan each lesson. If you already have a blog, website or video channel, then offering online courses as an added service may complement your published work and help you reaffirm your authority in your field. 13. Webinar guru People often come to you for advice or tips, as you’ve become known by many as that person who has all the right answers. Although teaching an online course seems like a natural step to take, you may not have time to do it for an entire semester. Hence, one possible online low-cost business idea would be to create a webinar. Webinars are online presentations often held in real-time, or simply put, an online event. The most direct way to make profit from your webinar is to charge a fee for attendance. You could also make money from a free webinar by offering a paid product at the end. The shorter, the better: A webinar tends to run between 30-45 minutes, capitalizing on full engagement. In most cases, you can organize your webinar to best suit your schedule, as attendees are able to access your event from home. Subscribe to the Wix blog  for a weekly dose of fresh business and web design tips and trends. 14. Copywriter A copywriter is someone who writes engaging text or “copy” for the purpose of marketing or advertisement to increase a client’s message or brand. A good copy is meant to motivate readers to spur into action. Those who share a passion for creating good and clear content know that to master copywriting takes a lot of practice and skills. Start by searching the web for copywriting listings. There are many new opportunities arising each day. A freelance copywriter can determine their either rate per hour or per word count. The pay rate may also increase as your experience does too. Small businesses looking to expand their web audience need quality online content, and would benefit greatly from employing the services of a skilled copywriter. A diverse writing portfolio, covering different types of content, would help you attract a wider range of clientele. 15. Technical writer There are situations when content needs to sound technical rather than creative. Think about the importance of manuals at certain points in our lives, like when we need to assemble an Ikea bookshelf or when we start a new medication. A technical writer deals with this line of work clearly and eloquently. Once you’ve decided what industry you’d like to pursue - health, engineering or technology - it will be easier for you to focus on building your specialization. Potential clients of technical writers may be corporate and pharmaceutical companies. Although it might feel you have bigger fish to fry as a technical writer, there are fewer of your kind in the general writing sphere. The odds are in your favor. 16. Remote tech support Sometimes a small business has to outsource technical assistance because of budgetary issues or space constraints. If you have a solid background in IT and enjoy working from home, you can set up a paid tech support service for your local businesses. Aside from bringing in a nice stream of revenue, a remote tech support operation is a great home-based business idea . In fact, it can even be run using little more than a mobile device. For more on how to make money from home , check out our guide. 17. Virtual assistant Businesses and individuals alike often require extra support in managing their emails, drafting templated responses for diverse inquiries, social media channels and daily schedules. A virtual assistant is someone who can fulfill these tasks and support them remotely, making it one of the most accessible online unique business ideas to start now. Unlike an office assistant who performs administrative and clerical duties only, a virtual assistant will cover these traditional tasks while offering a multitude of other services, including everything from content creation to website or project management. In the role of virtual assistant, there is plenty of room for creativity and personal growth, allowing you to add or change your services depending on your availability, client demand or interests. You can also choose your clients and area of industry. Take advantage of the number of online tools, from file sharing to virtual calendars, that are available to help you perform most assistant tasks without investing a lot upfront. Tip: How to start a virtual assistant business 18. Subscription box curator Have you ever been told that you give the best presents in your family? Creating that perfect gift-giving moment may be something important to you. Selling subscriptions requires that same attention to detail and love for delivering smiles. When curating a subscription box, you won’t necessarily have to create your own merchandise if you don’t choose to. There are so many unique and creative products you can find online and curate into your boxes. Most successful subscription boxes work around a certain theme, making them compatible with their target market. For example, adults may prefer wine and children can’t resist colorful candy. Remember that subscription boxes are often purchased as gifts to others, so it’s worth changing or adding your offerings to reflect the times or trends. This can also be a great family business idea or a fun business idea for couples . Tip: How to start a subscription box business 19. Resume and cover letter writer Writing resumes and cover letters is in-demand. Even though the typical word count for a professional resume or cover letter does not reach more than 400 words, the work of a resume and cover letter writer is essential and everlasting. Your target audience is any individual looking for a job, leaving you free to work with any number of clients. Be sure to provide successful writing samples you’ve worked on in the past to potential customers, or share links to online resume websites that you’ve created. This allows you to show off your skills and rich industry jargon for any market or niche. 20. e-book author While few writers manage to get published in their lifetime, many new authors are already making their e-book debut amid the digital products , specifically book market boom. Self-publishing your book has never been more affordable or effective, using a number of options including Apple Books , Smashwords and Amazon , which will help you with the post-production aspects of distribution and sales. Consider investing in an editor or proofreader and an illustrator to make your book more marketable. As a writer, breaking into the category of e-book author is one online business idea that could help you succeed in your industry. 21. Sell NFTs Selling Non-Fungible Tokens (NFTs) has emerged as a groundbreaking avenue for creators to monetize their unique content. NFTs are blockchain-based tokens that authenticate the ownership and rarity of digital files, including artworks, music, videos and more. By tokenizing their creations, artists can offer a sense of exclusivity and ownership to their audience, fostering a new era of digital collectibles. One key advantage of selling NFTs lies in the ability to directly connect with a global audience of collectors and enthusiasts. The blockchain ensures transparency and authenticity in ownership, allowing creators to establish a direct relationship with their supporters. Additionally, the smart contract functionality embedded in NFTs can enable creators to receive royalties automatically each time their token is resold, providing a sustainable revenue stream over time. This decentralized and borderless nature of NFT transactions has democratized the art and content creation industry, empowering creators to reach a broader market without traditional intermediaries. While NFTs present exciting opportunities, navigating the space requires careful consideration of market trends, pricing strategies and community engagement. Building a strong online presence, leveraging social media and participating in relevant online communities can help creators showcase and sell their NFTs successfully. As the market continues to evolve, staying informed about emerging platforms and technological developments will be crucial for creators looking to thrive in the dynamic world of NFTs. 22. Transcription services Transcription services helps provide accurate and timely conversion of audio and video content into written form. Transcription services cater to a broad range of industries, from media and legal to academic and corporate. As businesses increasingly rely on digital communication, there is a growing demand for skilled transcriptionists who can efficiently transcribe interviews, meetings, podcasts and various other audio materials. Online platforms and freelance marketplaces offer opportunities for transcriptionists to connect with clients globally, making it a flexible and accessible business option. One specialized area within transcription services that tends to get paid the most is medical transcription, a critical component of healthcare documentation. Medical transcriptionists transcribe dictated recordings made by healthcare professionals into written documents. Individuals with a background in healthcare or specialized knowledge of medical terminology can carve a niche in this field, ensuring that healthcare providers have clear and precise documentation of patient interactions. If you want to offer transcription services, building a reputation for reliability and confidentiality is crucial. Make sure you effectively communicate with your clients, stick to deadlines and use transcription software and tools to boost your chances of success. 23. Flip thrifted goods Got an eye for a bargain? Love flea markets and vintage stores? If yes, why not consider selling what you find online. You an easily start a business online selling vintage and thrifted goods. From clothing, to furniture and even toys, there are plenty of ideas to lead with. Make sure to tap into demand — what exactly are people looking to buy second hand. And consider some of the issues with selling thrifted foods, including safety (especially with toys and baby items), quality and value. You'll need to research pricing because while one man's trash, might be another's treasure but a lot depends on price and value. To sell thrifted goods online, you'll need an online store or eCommerce website. Print on demand For entrepreneurs aiming to start a business with minimal upfront costs, print on demand is an excellent option. This business model allows you to create and sell custom products like clothing, mugs and notebooks without the hassle of managing inventory. By partnering with print-on-demand companies , business owners can easily upload their designs, set prices and manage orders while the platform handles production and shipping. Print on demand is particularly appealing for creative individuals looking to monetize their designs and tap into niche markets. Since products are only created after a sale is made, the risk of overproduction or unsold inventory is significantly reduced. This combination of low financial risk and creative freedom makes print on demand a smart, scalable opportunity for those eager to start a business. Tips for starting an online business Choose your online business niche When coming up with an online business idea, you should figure out what you're passionate about and what you're good at, as well as what problems you can you solve for others (for example, if you're crafty, you can sell crafts online ). Once you know your niche, you can start to focus your marketing efforts and build a community around your products or services. Do your research Before you launch your online business ideas, it's important to do your research and understand the market you're entering. Make sure you know who your target audience is, what their needs and wants are and what your competitors are doing in the same space. Create a business website Your website is your online storefront, so it's important to make sure it's well-designed, easy to navigate and mobile-friendly. You can sell directly from your site, or use it to market your brand. You should also create social media profiles for your business and actively engage with your audience. Provide excellent customer service This is one of the most important factors in building a successful online business. Make sure you're responsive to customer inquiries, resolve issues quickly and provide friendly and helpful support. Start small and scale up There'd no need to start your online business with a huge investment. You can start small and scale up as your business grows. Remember that it takes time and effort to build a successful online business, so don't get discouraged if you don't see results immediately. Most popular online business ideas In 2025, the most common online business ideas are expected to include: Ecommerce stores With the continued growth of online shopping, e-commerce businesses selling a wide range of products are likely to remain popular. Niche e-commerce stores focusing on specific product categories or offering personalized shopping experiences may also thrive. In 2025 it's expected that around 20-25% of all retail sales will happen online, making online shopping and eCommerce stores a continuing trend. Online education and training The demand for remote learning and upskilling is expected to drive the growth of online education businesses. To date it's believed that US higher education facilities enroll over 1.1. million students , a number that is growing. Platforms offering courses, tutorials and certification programs in various fields are likely to be in high demand. Digital marketing agencies As businesses increasingly rely on digital marketing to reach their target audience, digital marketing agencies offering services such as social media management, SEO, content marketing and online advertising are expected to be prevalent. Subscription-based services Subscription-based businesses offering products or services on a recurring basis, such as streaming platforms, meal kit deliveries, and subscription boxes, are anticipated to be more common due to their convenience and recurring revenue model. These types of businesses are expected to generate income of $904.2 billion by 2026 , making them a huge growth potential online business idea. Online business idea trends for 2025 eCommerce and online selling Personalized shopping experiences: Using AI and machine learning to tailor product recommendations and provide personalized shopping journeys. Virtual try-on technology: Allowing customers to experience products virtually before purchasing, reducing returns and improving customer satisfaction. Social commerce: Leveraging social media platforms for product discovery, purchase and customer engagement. Digital subscription services Streaming services: Expanding beyond entertainment to include fitness, education and other lifestyle content. Membership programs: Providing exclusive access to perks, discounts and personalized experiences for loyal customers. AI-powered businesses Chatbots and virtual assistants: Providing 24/7 customer support, automating tasks, and enhancing website functionality. Predictive analytics: Using AI to analyze data and make informed decisions about product development, marketing campaigns and inventory management. Automated decision-making: Empowering systems to make decisions without human intervention, improving efficiency and reducing bias. Remote work and collaboration Virtual workspaces: Creating online platforms that facilitate remote work, team collaboration and communication. Online meeting tools: Enabling seamless video conferencing, screen sharing and collaborative document editing. Freelance marketplaces: Connecting businesses with independent contractors for a wide range of services, increasing flexibility and talent access. Sustainable and ethical businesses E-commerce for sustainable products: Catering to consumers seeking eco-friendly, ethical and socially responsible products. Zero-waste initiatives: Implementing practices to minimize waste in packaging, shipping and operations. Transparency and traceability: Providing customers with information about product sourcing, manufacturing and environmental impact. Niche market targeting Micro-influencer marketing: Collaborating with niche influencers who have highly engaged and targeted audiences. Subscription boxes for specific hobbies: Catering to niche interests, such as crafting, cooking or fitness. Personalized products and experiences: Offering customizable products and curated experiences tailored to specific demographics or preferences. Online business ideas FAQ What are the most profitable online business ideas to start? Turning an online business idea into a profitable business is not without its challenges, and profitability will depend on many other factors than just the specific business idea you choose. However in general online business ideas with a high potential for profitability include creating and selling online courses, affiliate marketing and dropshipping. What are the best online business ideas for beginners? If you're a beginner when it comes to starting a business, the best online business ideas are those with low startup costs. It's probably also best to lead with a business that you can manage as a solopreneur for as long as possible, so that you don't have to deal with the added complication of hiring and managing employees. Great online business ideas for beginners include content creation, virtual assistant positions and data entry. What are the quickest online business ideas to start? Again, if your aim is to get a business idea off the ground quickly, the best choice would be one that requires limited resources to set it up. Sometime that can be done from home would be a good choice. Examples include dropshipping, consulting services or affiliate marketing. How do you brainstorm online business ideas? To generate online business ideas, start by identifying your passions, skills and areas of expertise (for example, if you're good at animation, learn how to make money as an animator ). Research current market trends, explore niche markets and consider solving problems for a target audience. Engage in discussions, attend industry events and use online tools like Google Trends and keyword research to uncover potential opportunities. Collaborate with others, seek inspiration from successful online businesses and be open to adapting and evolving your ideas. What is the best online business to start from home? The best online business to start from home depends on your interests, skills and market demand. Options include eCommerce (selling products), affiliate marketing, freelancing, consulting and online tutoring. Conduct thorough research to understand the profitability and feasibility of each option, considering your resources and goals. Do you need an LLC to sell online? While it's not mandatory, forming a Limited Liability Company (LLC) can offer legal and financial protection for your online business. An LLC separates personal and business assets, limiting personal liability. It also provides flexibility in taxation. However, the necessity depends on factors like your business size, risk tolerance and legal requirements in your jurisdiction. Consulting with a legal professional can help you make an informed decision based on your specific circumstances. How do I choose between passive vs active business ideas? Choose between passive and active business models based on your: Time availability: passive needs more upfront time, less ongoing Income goals: active typically generates faster initial income Skill set: active requires constant expertise Capital: passive often needs more upfront investment Work style preference: hands-on vs automated Scalability needs: passive scales easier How do I validate my online business idea before launching it? Here's a 70-word guide to validating your online business idea: 1. Research your competition Analyze similar businesses and how successful or not they are Identify market gaps you could fill with your idea Study their pricing models 2. Test market interest Create a social media presence — setup an account, start posting around your idea and see how your community reacts Launch a simple landing page which can be run with small ad campaigns to gauge interest Join relevant online communities to run surveys and understand demand 3. Get real feedback Conduct customer interviews Create surveys Build a small email list Share your concept in business forums 4. Create MVP (Minimum Viable Product) Offer a beta version of your product or a test service Get early adopter feedback Test pricing strategies Explore more business ideas Craft business ideas Beauty business ideas Reselling business ideas DIY business ideas Clothing business ideas Small-town business ideas Rental business ideas B2B business ideas Business ideas for teachers Recession-proof business ideas Kidswear business ideas Business ideas for teens Hobbies that make money Black Friday business ideas

Turning your idea into a business? Start with a domain name→ Beyond being able to be your own boss and choose the direction of your company, you can start a jewelry business with minimal upfront costs. In this guide, we'll walk you through each step and answer common questions about how to get started with this type of business . Not convinced a jewelry business is right for you? We’ve built a list of other profitable eCommerce business ideas  for you to explore. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. What is a jewelry business? A jewelry business is a business idea that involves creating, buying and/or selling jewelry. There are different types, scales and models of jewelry businesses, which can broadly be categorized into these key types: Jewelry making: This involves crafting homemade jewelry to sell to customers. It could be beadwork, wirework, handcrafted fine jewelry or working with materials like metal, gemstone, glass, wood or plastic. Custom jewelry: This type of business caters to customers who want personalized jewelry designs. It could involve creating engagement rings, name necklaces or other custom pieces to suit individual preferences. Jewelry retailer: These businesses buy jewelry from manufacturers or wholesalers and sell it to consumers. They might operate through physical stores, online or both. Common pieces of jewelry sold include rings, necklaces, bracelets, earrings, watches and more. Wholesale jewelry: These businesses sell jewelry in bulk to retailers, other business entities, or professional customers. They typically don't sell to the average consumer. Jewelry repair service : This type of business specializes in fixing different types of jewelry items, restoring damaged or old pieces, or resizing rings and other jewelry. Jewelry consultation : This involves providing advice to customers on jewelry selection, custom design, or investment in precious jewelry and gems. How to start a jewelry business in 12 steps Choose a jewelry niche Choose a business model or type Research your target market Brainstorm your jewelry business name Create your online jewelry website and store Register your business Source jewelry suppliers Calculate startup costs and business funding Set a pricing strategy Finalize production and manufacturing, if applicable Develop your marketing strategy Launch your jewelry business 01. Choose a jewelry niche A niche defines who you’re going to sell to and what you’ll be selling them. It gives you a focal point as you start your business . Here are some questions to ask yourself to help determine your jewelry niche: What type of jewelry do I want to specialize in? Consider whether you will offer a specific type of jewelry such as earrings, necklaces, or bracelets or will you offer multiple types of jewelry. What makes my jewelry unique?  Identify what quality or feature will set your products or business apart from the competition and establish your unique selling proposition (USP) . For example, perhaps you use unique or upcycled materials. Or, maybe your jewelry incorporates specific themes, colors or designs like those created by Buena Onda Handmade . Who is my target market? Think about what your ideal customer would look like including age range, interests, purchasing habits, income level, values, etc. The more you understand about your audience, the easier it will be to create or source jewelry that appeals to them. What problem does my jewelry solve?  You might not initially think that jewelry can solve a problem. But think more deeply about the gaps in the market. Consider how you can differentiate your brand. For example, you could provide a wider selection of jewelry made from hypoallergenic or high-quality materials to shoppers with metal sensitivities. 02. Choose a business model or type A business model defines how you’ll build your product selection and sell your products. There are several common business models suitable for a jewelry business but you may find that a combination of these is more suitable for your business goals, desires and target market. Here are some examples: Custom jewelry model  - This business model specializes in creating custom jewelry pieces for customers. As a custom jeweler, you can typically charge higher prices due to the individualized service and those that follow you are likely to be true fans of your work since your designs can’t be found elsewhere. Handmade jewelry business model - Create a collection of handmade jewelry to sell online. You could make several one-of-a-kind pieces or a few designs repeatedly—or you can do a bit of both.   Jewelry curation model  - Curate styles you love from various jewelry suppliers and designers. Consider focusing on a specific quality or style of jewelry, then reselling the curated products to your customers at a profit. Dropshipping  business model  - Work with a jeweler or wholesaler who picks, packs, and ships items to your customers whenever an order is placed through your website. This model pairs well with handmade, custom, or costume jewelry business models as it allows you to offer a variety of products without spending time or money to create and store them. Learn more about starting a dropshipping business , with a dropshipping website . Subscription business model - Offer jewelry enthusiasts a monthly subscription box of self-pampering bling like a coordinating set of jewelry items and accessories based on a theme, style, or event. Subscription models are a good way to generate consistent cash flow for your business. Learn more about starting a subscription business . 03. Research your target market Before you start a jewelry business, learn what type of person would buy the jewelry you’re selling and the price point at which they’d pay for such items. The better you know the interests, demographics and buying habits of your target audience, the better equipped you'll be to create or curate items that they desire. Here are some methods you can use to get to know your audience. Competitor research : Search online to find jewelry retailers selling items similar to yours. Analyze their jewelry marketing strategies , target audience, and customer feedback. Surveys : Create an online survey to collect feedback from your target audience. Consider offering participants a token of appreciation for their time such as a coupon, a small gift, or an entry to win a piece of handmade jewelry. Local events : Attend local industry events like conferences and craft fairs in order to conduct in networking  with your target audience and get firsthand feedback about your products. Website analytics : Once your website is up and running, you can review visitor demographics to gain insights about where they come from, what pages they visit, and how long they spend on your site. Some eCommerce platforms like Wix include analytics tools, like Wix Analytics , allowing you to monitor your traffic from day one. Remember that understanding your audience is an ongoing process. You'll want to continuously collect feedback, analyze data and adapt your strategies to meet your audience's changing needs and preferences. 04. Brainstorm your jewelry business name Your business name is integral to the branding on your site, invoices , product packaging, labels, signage and more. So its important to think carefully about how to name your business . Your name could represent something meaningful or personal to your business. For instance, founders of Darby Pritchards  combined their last names to form their brand name, not unlike Tiffany & co., brainchild of Charles Lewis Tiffany. Be inspired by these jewelry business name ideas . Alternatively, you could choose a name that highlights what makes your jewelry unique like The Antlered Doe , which crafts one-of-a-kind rings using naturally shed antlers. In general, good business names are short, easy to remember, and easy to spell. The easier it is to remember your name, the more likely customers are to return for additional purchases. Need help thinking of a good name? Try our free  jewelry business name generator . Choosing the right domain name Once you’ve decided on a business name, check that the  domain name  and social media handles are available for your chosen business name. The Wix name generator will let you know if a matching domain name is available, including domain extensions other than the traditional “.com”. Creating a logo When it comes to creating a logo for your business, you have two options: design your own logo or have one made for you. If you prefer to let someone else handle the creative work you can hire a professional  through the Wix Marketplace. If you’re the DIY type, try our Wix logo maker  which can also help you choose a color scheme for your website. Once you have your logo and colors selected, you can create other coordinated branding materials, including: Social media headers Letterhead Business cards Invoice templates Email signatures Building your brand Building brand recognition takes time but consistency in your name, style, colors, and messaging across all your marketing channels can increase revenue by as much as 33% according to Marq . Consistency boosts brand recognition, credibility, and trust—all of which can influence larger cart sizes and repeat business. A strong brand creates an emotional connection with your customers. Before you start a jewelry business, it’s helpful to create a brand style guide  that details every aspect of your brand including proper usage for your logo, messaging, and more. 05. Create your online jewelry website and store Now you’re ready for one of the best parts—creating your online jewelry store. Your website is often the first impression a customer has of your business. And when it comes to your brand, you want to be in complete control starting with a robust eCommerce platform. Choose your eCommerce platform An all-in-one eCommerce platform like Wix eCommerce  gives you maximum control and makes starting an online store online. From marketing and sales to order fulfillment and inventory management, you can successfully run and grow your business all from one place. Select a website theme With Wix, getting started with building an ecommerce website is simple. Create an account, enter information about your business, then select a professionally designed “jewelry and accessories” eCommerce website template  that suits your business. Your jewelry business website and online store should have: Clean, well-organized navigation (categorize your products based on how customers are likely to look for them) High-quality photos, content, and imagery throughout Prominent call-to-action buttons (CTAs) Easily accessible Information pages: About section, shipping and returns policy, privacy policy, and contact info for customer support Easy access to customer support Product pages with large, high-quality product photos  shot from multiple angles including stand-alone product shots, and lifestyle shots, detailed product descriptions, and product reviews Yam , a made-to-order jewelry store, does an excellent job of including multiple, high-quality photos of every product with detailed descriptions, and jewelry care instructions. Below each item you can find a carousel of “You may like” products to encourage further browsing and shopping. Read also: 18 high-converting product pages with examples Accept online payments The final step to creating your website is to add online payment systems  that allow you to accept credit/debit cards, alongside other forms of online payment. Ideally, you'll want to offer multiple payment terminal systems and options, including at least one well-known option like PayPal (which has been shown to convert  28% higher at checkout  when compared to other payment methods). Learn more: 3 must-have online payment solutions for your business 06. Register your business At this point, you should have a business name and framework for your jewelry business. But before you start selling your products online, it’s time to make things official by registering your business and acquiring the necessary licenses or permits. Perform a trademark search : Search the United States Patent and Trademark Office  database to ensure that your business name is unique within the jewelry industry. Register with the IRS and state: Register your business  with the Small Business Administration to take advantage of certain tax savings and protections. For example, registering as an LLC , corporation  or other business entity allows you to deduct business expenses and helps to protect your personal assets from business debts. Once you’ve been assigned a federal tax ID, register with your state to acquire the necessary licenses or permits, such as a seller’s permit. Open a business bank account: It’s important to keep your business income and expenses separate from your personal transactions for legal and tax reasons. When choosing a bank for your business banking  needs, look for one that provides great customer support, a low minimum monthly balance, reasonable monthly transaction limits, and 24/7 mobile account access. Consider hiring an accountant to handle your bookkeeping and year-end taxes or using an accounting software that integrates well with your new business bank account. Understand jewelry industry rules and regulations : Depending on the business model you’re using and your business location, you may need to comply with certain jewelry rules and regulations . For example, some countries like the U.K. require customers to  obtain a certificate  of authenticity from the seller when buying jewelry. Others may require a hallmark for your jewelry to be sold at maximum value. 07. Source jewelry suppliers Whether you intend to sell handcrafted jewelry items or source premade products from a dropshipper, it’s good to identify your suppliers ahead of time. This will help you estimate startup costs and plan appropriately for ongoing expenses. While you could shop for materials from your local craft stores or Amazon, there are some cost-effective sources that can support a budding D2C eCommerce business. Here are some of the top suppliers to consider for jewelry dropshipping . Wholesalers or bulk jewelry-making suppliers FireMountainGems.com  - You can find just about anything and everything you could possibly need for jewelry crafting at FireMountainGems with excellent customer service and a flat $5 shipping fee on all orders. JesseJamesBeads.com  - One of the most diverse collections of jewelry-making supplies available online. Find anything from beads and pendants to chains and strings, or subscribe to their monthly Magical Mystery Box of beads. DollarBead.com  - Find bead strings and collections of every style imaginable for just over a dollar each. All orders cost a $5 flat shipment fee and arrive quickly. JewelrySupply.com   - They offer a wide variety of supplies and jewelry findings, and they have an extensive selection of tabletop displays and product packaging. eBay.com - Find reasonable deals and a variety of beads, especially when looking for a specific style or type of bead. Sellers are located all over the world so narrow your search based on seller location if you need your purchases faster. Jewelry dropshippers Dropshipping is a relatively risk-free method for starting a small jewelry business from home. Below are a few dropshipping companies with eCommerce integrations that make it easy to seamlessly sell dropshipped products directly from your online jewelry store. Modalyst   - Modalyst is a great dropshipping service for beginner entrepreneurs with plenty of features to scale with you as you grow. They offer print-on-demand items as well as ready-to-sell items, with over 13,000 jewelry and accessory products to choose from. Each product includes high-quality photos, product descriptions, variants, and more. You can list up to 25 products on your eCommerce store for free or list up to 250 products for $30/month. Access to premium brands and unlimited listings starts at $67/month. Printful  - Printful offers on-demand custom engraved jewelry items, plus seamlessly integrates with Wix and other eCommerce platforms to support your dropshipping business. Printful additionally offers fulfillment and warehousing services for a fee. A standard Printful account is free; pay only for the products ordered, plus shipping. Syncee  - Starter plans are free and allow you to browse Syncee’s Marketplace of more than five million dropship products. Prepare your catalog by collecting the products you want to sell, then upgrade to a monthly Marketplace plan to start selling. The Basic plan includes up to 25 product listings for $29/month, and Pro includes up to 250 listings for $49/month. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 08. Calculate startup costs and business funding Once you have a handle on your product and material sources, you can begin calculating your startup costs. One easy way to calculate your costs is to go on a virtual shopping spree with your supplier(s). Add everything you need to your cart and let your cart act as an itemized list of your startup material costs. Here are some potential added expenses to consider: Minimum business bank account balance - Some banks require a $1,000 minimum balance to avoid monthly fees. Starting capital is an out-of-pocket expense. Business registration fees  - Registering your business with your state and the IRS requires you to answer a few questions and pay a couple of minimal fees. If you choose to hire an accountant or other third party to complete the registrations on your behalf, additional service fees will apply. Inventory and supply storage  - Do you need to purchase storage containers to organize your inventory and supplies, or do you lease storage space? Include these expenses. Leased office space - If you don’t work out of your home, include your monthly lease and any additional utility or maintenance expenses that go with it. Production tools  - Include the cost of any additional tools you may need to create your products. Packaging and shipping supplies - Consider how you will package and ship orders. The unboxing experience can be just as exciting as receiving the order if done right. Website development and hosting  - An eCommerce platform like Wix includes all your essential tools, from free web hosting to business management tools, for a monthly subscription fee. However, if you hire a designer or developer to build your website, you will have additional startup costs to consider. Accounting fees  - Whether you hire an accountant or purchase a subscription to an accounting tool, managing your monthly financial transactions may cost money. Professional photograph y - If you’re a skilled photographer, you may choose to take your own product photos versus hiring a photographer. However, you’ll still need a quality camera and a tabletop lighting kit to get those clear, crisp, high-quality photos. Pro tip:  Organize your business details as you go in an eCommerce business plan . Business plans help you stay focused on your goals as your business grows and may be required by banks before opening a business line of credit. 09. Set a pricing strategy There are several variables involved when pricing your jewelry, including time spent, cost of materials, overhead expenses, your hourly rate and the price point your target audience is willing to pay. Furthermore, whether or not you intend to sell your products wholesale, your retail price should account for bulk pricing in case customers ask about it in the future. To make the process as simple as possible, we’ve outlined everything in a simple-to-follow formula. First, gather the information needed for the pricing formula as follows. Determine the variables Cost of materials used  - This is the total cost of materials used in each piece including packaging. You may want to log materials used as you create an item. Remember that material prices fluctuate, so it’s a good idea to periodically review your pricing. Total time spent creating the item  - Keep track of the time you spend on each item. Round to the nearest 15-minute increment for simplicity. Your time is valuable, and you should be paid for it. Your hourly rate - Based on our research a typical hourly rate for jewelry crafters is $20 per hour. However, whatever hourly rate you settle on should account for your experience and the quality of your craftsmanship. Never undervalue your time, effort, and experience. Overhead expenses  - Overhead expenses include anything else required when creating jewelry, such as leased studio space, heating, cooling, lights, electricity, etc. A general rule of thumb is to add a 10% markup to cover overhead expenses. Calculate the minimum retail price Many jewelry business owners make the mistake of simply doubling the cost of materials to determine the minimum retail price (ignoring labor and overhead). In other words, they never turn a profit. Let’s take a closer look to understand why. Minimum retail price = materials (incl. packaging) x 4 + labor (hourly rate x time spent) + 10% Using the above formula, let’s pretend that you created a bracelet in 45 minutes (0.75 hours), using $6 of materials and $1 in packaging, at an hourly rate of $20. Your calculations for each step would look like this: ($6 + $1) x 4 = $28 $20 x 0.75 hrs = $15 ($28 x $15) x 0.10 = $4.30 $28 + $15 + $4.30 = $47.30 or $48 Based on this formula, your minimum retail price for your bracelet is $48, which means your wholesale price is $24. Without the 4x multiplier, your base cost as a business to make the item is $24.20. In order to build a sustainable jewelry business, your minimum retail price must include your materials, labor, and overhead costs. By setting your retail price at or above the minimum retail price, you guarantee a profit on each item, even if you run a special sale. Compare the minimum retail prices of your items with similar items sold by your competition and decide if your targeted audience would pay the price you’ve set (or more). You want to price your items competitively—not too high that you turn buyers away, but not so low that you can’t turn a profit. 10. Finalize production and manufacturing, if applicable You may already know where you will create your jewelry for your business but it can still be beneficial to come up with a preliminary plan for where and how you will handle production. Here are some questions to ask yourself: What items do I want to create as part of my startup inventory? How many of each item will I have on hand? How often will I release new designs (i.e., once a week, monthly, biweekly)? How many hours do I intend to spend creating jewelry each week? What will my work schedule look like? Where will I create my jewelry pieces (i.e., a home office or craft room, rent space, etc.)? How many items do I want to produce each week? How often will I order supplies? Where will I store my supplies and inventory? 11. Develop your marketing strategy Part of building a successful jewelry business is learning how to drive traffic to your online store . A marketing strategy helps map out which marketing methods you’ll use to drive traffic and where you’ll focus most of your efforts. Keep in mind that your marketing strategy is a fluid plan that shifts to meet your business needs as you grow. There are two primary types of inbound traffic: Organic traffic : Organic traffic includes any visitor that arrives at your online store through non-paid marketing avenues such as social media, content marketing, email marketing, word of mouth, and search engine optimization (SEO). Paid traffic : Paid traffic is any inbound lead generated through paid advertising such as pay-per-click (PPC) ads, display banner ads, print ads, etc. Paid traffic is the fastest way to drive traffic to your website. However, think of it as a supplement to the work you do to increase your organic traffic, which will set your business up for long-term success. Take the next step in growing your jewelry business and build your store  to start attracting customers today. User-generated content (UGC) UGC is any content provided by a consumer about your products or brand that is visible to prospective buyers. This includes product reviews, testimonials, referrals, social posts or product photos taken by the consumer. According to a study by Power Reviews , the more reviews your product has, the better. Just one to ten product reviews can boost a product’s conversion rate by 52.2% 11 to 30 reviews on a product boosts its conversion rate by nearly 103% 31 to 50 reviews equals up to 133.5% improved conversion rate 51 to 100 reviews improve the conversion rate by up to 148.7% 101+ reviews can improve a product’s conversion rate by as much as 252.2% The same study indicates that over 83% of shoppers in the health and beauty industry feel product reviews play a role in their purchase decisions. A recommendation from a friend or a previous buyer holds more sway in a buyer's mind than an advertisement alone. Social media In addition to being a great avenue for sharing your products and information about your brand with your target audience, visual platforms like Facebook, Instagram, and Pinterest provide buyers with additional avenues for engaging with your brand and sharing feedback. Search engine optimization (SEO) Search engine optimization (SEO) specifically refers to the work you do to get your website content noticed by search engines. And although it may take a few months to start seeing results from this marketing strategy, it’s well worth it when your business shows up on Google’s results page for search terms your audience is using, such as “women’s diamond jewelry” or “men’s wedding bands.” Here are some ways to optimize your website content: Learn how to make a blog  - Create blog posts on topics relevant to your target audience, such as “How to pick a jewelry gift for your mom,” tutorials on “How to measure ring sizes” or guides on hot seasonal fashion trends. Keyword research  - Find keywords that attract visitors with an intent to buy products like yours. Identify keywords that would be good target with your product pages, as well as your blogs. Prioritize your readers  - Write for your readers, not simply search engines. Aim to add value through your content. Your content should read normally without excessive use of a keyword or key phrase—known as keyword stuffing, a practice that will only hurt your search engine rankings. Email marketing Start building an email list by asking visitors to provide their email addresses using a pop-up form or by adding the form to your site’s footer. To encourage signups, consider giving something of value in exchange for their email address, like a discount code or access to exclusive content. Then, once you’ve got a mailing list, use email marketing to promote holiday sales, new products and business updates. 12. Launch your jewelry business Launching a new business is a big deal. Celebrate your win and let others celebrate it with you. Ask friends and family to help spread the word about the launch of your new jewelry business. You can even provide them with an image and templated text to post and share with friends. Consider creating a special launch promotion to incentivize shoppers to check out your new store. If your budget allows, you can use PPC ads to promote your launch special as well. Ready to start your own jewelry business?  Create your online store  and start selling today. How to start a jewelry business FAQ How much capital do I need to start a jewelry business? Capital needs vary, but generally (prices are an estimate, make sure to do your research first): 1. Online startup: $500-$5,000 2. Small physical store: $10,000-$50,000 3. Inventory costs 4. Marketing budget 5. Website/e-commerce platform 6. Tools/equipment What are the best platforms to sell jewelry online? Some best platforms for selling jewelry online are: 1. Wix - user-friendly, customizable e-commerce solution 2. Etsy - popular for handmade items 4. Amazon Handmade - large customer base 5. Instagram Shopping - social media integration 6. eBay - auction and fixed-price options 7. Ruby Lane - vintage and antique focus 8. Your own website - full control and branding How do I create a unique brand for my jewelry? To create a unique jewelry brand: 1. Define your style and aesthetic 2. Identify target audience 3. Develop a compelling brand story 4. Create a distinctive logo 5. Establish brand colors and fonts 6. Design cohesive packaging 7. Craft a memorable brand name 8. Develop a consistent brand voice 9. Showcase your unique selling proposition 10. Maintain consistency across all platforms What are some current trends in the jewelry market? Current jewelry market trends to explore with your own business include: Sustainable and ethical materials Personalized and customized pieces Minimalist designs Statement earrings Layered necklaces Vintage and antique-inspired styles Gender-neutral jewelry Colorful gemstones Stackable rings Tech-integrated smart jewelry How do I protect my designs from being copied? To protect your jewelry designs you can apply for: 1. Copyright registration 2. Trademark logos/names 3. Design patents 4. Non-disclosure agreements 5. Limited edition releases 6. Watermark online images 7. Unique maker's marks 8. Legal action if necessary What insurance do I need for a jewelry business? Essential insurance for jewelry businesses might include: 1. General liability 2. Product liability 3. Professional liability 4. Property insurance 5. Inventory coverage 6. Cyber liability 7. Business interruption 8. Workers' compensation (if applicable) Is a jewelry business profitable? Yes, a jewelry business can be profitable, but it depends on factors like your niche, marketing strategy, product quality and target market. High-quality or unique pieces, effective branding and strong customer relationships can drive profitability. However, competition is fierce, so it's essential to differentiate your brand and manage costs effectively to ensure long-term success. How much does it cost to start a jewelry business? Starting a jewelry business can cost anywhere from a few hundred to several thousand dollars, depending on your approach. If you're selling pre-made pieces or dropshipping, costs may be lower, primarily covering website development and marketing. If you're manufacturing your jewelry, costs will include raw materials, equipment, production space and branding. On average, expect to spend between $2,000 to $10,000 or more in initial setup costs, especially if you're creating custom pieces. Have another business idea in mind? How to start an online business How to start a consulting business How to start a fitness business How to start a makeup line How to start a candle business How to start a clothing business How to start an online boutique How to start a t-shirt business How to start a jewelry business How to start a subscription box business How to start a beauty business How to start a courier business   How to start a flower business   How to start a gym business   How to start a pool cleaning business   How to start a rental property business How to start a tutoring business How to start a medical supply business   How to start a food prep business    How to start a babysitting business   How to start a plumbing business   How to start a frozen food business   How to start a vending machine business How to start an eCommerce business   How to start a dropshipping business   How to start a farming business   How to start a cellphone business

Your name idea deserves a home. Secure your domain now → Your jewelry business name gives customers a peek into your brand’s style materials and craftsmanship before they even see a single piece. It can hint at fine metals handmade details modern design or timeless elegance. The best names look great on packaging and product tags and sound just as good when you’re making a website and typing it into your header. The ideas below are inspired by the jewelry world and designed to sound refined memorable and wearable as your business evolves. Naming your jewelry business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. When naming your jewelry shop , think about words and vibes that feel right for jewelry—like gems, metals, stones, sparkle or shine—and combine them in creative ways. Names like “Moonlit Meadow” sound whimsical and artisanal, “Edge & Echo” gives off a modern designer feel and “Petal & Pearl” suggests delicate handcrafted pieces. 200+ jewelry business names Coming up with a name is an exciting part of starting a business . It sets the vibe for your brand and attracts your dream customers. Whether you’re launching a jewelry dropshipping  store or crafting handmade pieces, these name ideas will get your creativity flowing. Unique jewelry business names Catchy jewelry business names Funny jewelry business names Professional jewelry business names Inspirational jewelry business names Location-based jewelry business names Timeless jewelry business names Clever jewelry business names Modern jewelry business names Classic jewelry business names Minimalist jewelry business names Artisan jewelry business names Luxury jewelry business names Nature-inspired jewelry business names Found the perfect name for your jewelry business? Lock in your domain  before someone else does. Unique jewelry business names 1. GemstoneGalaxy Creations 2. ArtisanAlloy Jewelry 3. LuxeLoom Designs 4. RadiantRainbow Jewels 5. SparkleSphere Creations 6. AuroraAccents Jewelry 7. PreciousPalette Gems 8. EternalElegance Jewels 9. CrystalCanvas Designs 10. SerenityStones Creations 11. BoldBijoux Jewelry 12. MystiqueMetalsmith 13. VelvetVine Jewelry 14. GemGraceful Designs 15. EtherealElements Jewels Catchy jewelry business names 1. DazzleDreams Jewelry 2. BlingBoulevard Designs 3. GemGrove Creations 4. SparkleSpell Jewels 5. GlitzGalleria Designs 6. RadiantRipple Jewelry 7. JewelJive Creations 8. PreciousPulse Gems 9. LuminousLoom Jewels 10. CrystalChic Creations 11. GemGlow Studios 12. LuxeLoom Jewels 13. GemGrace Creations 14. CharmCascade Jewelry 15. JewelWhimsy Designs Learn more: How to come up with a business name How to start a jewelry business Funny jewelry business names 1. BlingBling Boomerangs 2. Jokester Jewels 3. WhimsicalWrist Wonders 4. ClownCarat Creations 5. GigglingGems Galore 6. SillySparkle Jewelry 7. PranksterPearls 8. ChuckleCharm Designs 9. WackyWrist Ornaments 10. HahaHeirlooms 11. LaughingLustrous Gems 12. QuirkQuest Jewels 13. GiggleGarnish Gems 14. FunnyFlare Ornaments 15. JesterJewelry Junction Professional jewelry business names 1. MasterCrafted Gems 2. PremierPendants Studio 3. EliteElegance Jewels 4. SignatureSparkle Designs 5. RegalRadiance Gems 6. NobleNovelties Studio 7. PrecisePrestige Jewelry 8. ExquisiteEra Jewels 9. LegacyLuxe Designs 10. ImperialImpressions Gems 11. RefinedRarity Studio 12. OpulentOrigins Jewelry 13. MajesticMetalsmith 14. RoyalRenaissance Gems 15. ClassicCraftsmen Studio Find out more: How to start a service business When naming your jewelry brand , think about the kind of image you want to give—luxury, edgy or playful. For example, a classy line could be “Luminelle,” a bold collection might be “Blackthorn” and a playful one could be “Pebble & Pearl.” Make sure it works on packaging, social media and anywhere your brand appears. Inspirational jewelry business names 1. EssenceEclipse Gems 2. InfiniteInspire Jewels 3. DreamDazzle Creations 4. RadiateResilience Jewelry 5. VirtueVault Designs 6. GracefulGems Emporium 7. LuminousLegacy Jewels 8. SerenitySymphony Gems 9. PreciousPossibilities Studio 10. EnchantedEmpire Jewels 11. InspireElegance Designs 12. EtherealEpoch Gems 13. ZenithZenith Creations 14. JewelsofHope Studio 15. RenewedRadiance Jewels Location-based jewelry business names 1. PacificPearls Be Jeweled 2. DesertDiamond Designs 3. CoastalCharms Creations 4. RockyRidge Jewels 5. SunshineState Sparkle 6. NorthernNuggets Jewelry 7. MileHigh Gems 8. BayouBeads Creations 9. EvergreenElegance Jewels 10. HeartlandHorizon Jewelry 11. LakesideLuster Designs 12. RedRock Reflections 13. OceanOpulence Jewels 14. SnowySummit Studio 15. AppalachianArtistry Gems Timeless jewelry business names 1. EternalElegance Gems 2. ClassicCrafted Creations 3. Time-HonoredTreasures 4. TimelessTalisman Jewels 5. VintageVista Creations 6. LegacyLoom Gems 7. Jewelry Palace 8. PreciousPinnacle Designs 9. EnduringEra Jewelry 10. AntiqueAura Gems 11. VintageVogue Creations 12. IconicInheritance 13. HeritageHeirlooms 14. EndlessElegance Jewels 15. TimelessTradition Studio Clever jewelry business names 1. GemGenius Guild 2. BijouBlend Studio 3. JewelJigsaw Creations 4. GemGrove Puzzles 5. CrystalCrafty Corner 6. RadiantRiddles Gems 7. LuxeLogic Studio 8. DazzleDecipher 9. GemGraffiti Creations 10. EnigmaElegance Jewels 11. WhimsyWhispers Gems 12. JewelJeopardy Studio 13. GemQuizmaster 14. RiddleRocks Creations 15. SparkleSleuth Jewelry Modern jewelry business names 1. GemFusion Studio 2. ContemporaryCrafted 3. UrbanUtopia Gems 4. JewelJunction Designs 5. TechTrend Treasures 6. LuxeLinks Studio 7. FusionFlare Gems 8. SparkleSphere Creations 9. DigitalDazzle Jewels 10. UrbanEra Ornaments 11. GemGrid Studio 12. ModernMosaic Gems 13. TrendyTreasures Designs 14. JewelJetset Jewels 15. ModeMetalsmith Studio Classic jewelry business names 1. GemstoneGallery 2. TraditionalTreasures 3. TimelessTouch Jewels 4. VintageVista Designs 5. HeritageHeirlooms 6. ClassicCraftsman Studio 7. RegalRadiance Gems 8. OpulentOrigins Jewels 9. ElegantEra Creations 10. PrestigePendants Studio 11. ImperialImpressions 12. ClassicChic Jewelry 13. RefinedRarity Gems 14. AntiqueAura Designs 15. LuxeLegacy Studio Minimalist jewelry business names 1. PurePendant Studio 2. ZenithZirconia Gems 3. SimpleSerenity Jewels 4. CleanCut Creations 5. CrystalCanvas Studio 6. ModMystique Jewels 7. GemGrove Gallery 8. EssenceElegance Designs 9. ChicCrest Studio 10. GemGraceful Gems 11. VelvetVine Creations 12. MinimalMetalsmith 13. SubtleShimmer Studio 14. Jazzy Jewels 15. StreamlineSparkle Jewels Artisan jewelry business name ideas Hearthstone Atelier WovenMetal Works Emberhand Jewelry Forge & Flourish Willowcraft Adornments Handspun Heirlooms Studio Silvergrain Craftborne Trinkets Emberline Artistry Root & Relic Metals Ironbloom Studio Handmade Halo Copper & Cotton Artisan Arcadia Meadowforge Jewelry Luxury jewelry business name ideas Aurellion Maison Verdin Opalis Estate Argent Court Solara Royale Bellefort Jewels Aurielle House Gilded Crest Marquessa Gems Lustré Atelier Royale Meridian Vellura Fine Jewelry Supreme Carat Co Crowned Opal Maison Aurette Nature-inspired jewelry business name ideas Fern & Fossil Dewdrop Adorned Wildpetal Jewelry Stoneberry Studio Sunroot Gems Frostleaf Trinkets Solstice Stones Meadowlight Metals Petal & Prism Riverwild Jewels Moss & Marigold Cedarstone Creations Bloomtrail Gems Starpetal Atelier Driftleaf Designs Found your perfect j ewelry business name?  Claim your domain with Wix in minutes, set up a custom website and business email and enjoy secure hosting, full privacy and 24/7 support—all in one place. Jewelry business real name examples Kingsmill Jewelers As sellers of fine, timeless jewelry, this business opted for a business name to match. Bohemian Bloom This jewelry business name perfectly captures the spirit and style of the bohemian, nature-influenced jewelry they create and sell. It captures the essence of their art and their branding is spot-on as a result. Learn more: Service business examples How to choose jewelry business name In your pursuit of the perfect name for your jewelry business, follow these steps to ensure you discover one that encapsulates your brand's style, grabs attention and creates a lasting impression: Know and refine your business niche Brainstorm jewelry-related terms and ideas Use a business name generator Check name and domain availability Test the appeal of your name 01. Know and refine your business niche Start by focusing on the specific type of jewelry you specialize in, such as fine jewelry, handmade pieces, vintage collection or a unique style like bohemian or minimalist. You’ll want to capture this style in your business name as it will help form much of your initial business branding. Learn more: Service business ideas 02. Brainstorm jewelry-related terms and ideas Create a list of keywords and terms associated with jewelry-making, gemstones and your particular niche. Words such as "gems," "sparkle," "craft," and "luxury," might be a good place to start your list. Feel free to be as creative as you want. 03. Use a business name generator A business name generator can speed up your naming process while keeping ideas grounded in the jewelry industry. With the Wix Business Name Generator you start by adding keywords tied to your style materials or niche then select jewelry as your industry. The tool uses that input to produce name ideas that fit how jewelry brands are typically positioned from fine and minimal to bold and modern. What makes it especially useful is the context behind each suggestion. Along with name ideas you get a short explanation of why each one works helping you judge tone audience fit and brand direction. Once a name clicks you can move straight into building around it with a matching website logo and marketing basics. Even if you don’t use a suggestion word for word the generator is a strong way to spark ideas that feel authentic relevant and ready to grow with your jewelry business. Find out more: Online store name ideas 04. Check name and domain availability Ensure that the domain names for your preferred business names are available via a domain name registrar. Consistency across your business name and domain is crucial for online branding so you will want to make sure you can secure your name and matching domain for when it comes time to begin learning how to make a website from scratch for your business. To make sure your business name is unique, check with USPTO . It's also important to check that your name is SEO-friendly to help your jewelry business stand out in search engine results. 05. Test the appeal of your name Share your list of potential names with friends, family and potential customers to get feedback. Consider how they think your planned name aligns with your brand's image and resonates with your target audience. If your name is memorable, you'll be better able to take advantage of word-of-mouth marketing. Make sure your name is easy to pronounce and spell as well. Pro tip: Choosing a name that's easy to engrave on jewelry pieces can greatly enhance brand recognition. A concise name, ideally between five to eight letters, is memorable and visually appealing, fitting well on items like rings or pendants. Successful brands like YSL and LV use abbreviations to maintain their identity while ensuring elegance and simplicity. Aim for a name that balances brevity and impact, becoming a recognizable and stylish mark on your jewelry. Learn more: Jewelry marketing Looking for a business name for another business idea? Trucking business names Consulting business names Real estate business names Food truck business names Marketing business names Construction business name ideas Boutique business name ideas Photography business names Craft business name ideas Jewelry business name ideas FAQ Why is it so important to have a unique jewelry business name? A unique name helps your brand stand out in a crowded market and avoids potential legal conflicts when several businesses might be using the same name. It acts as a first impression, cultivates a reputation and tells people about your business, making it easier to network and grow. Can I use my own name for my jewelry business? Using your own name for a jewelry business adds a personal touch and authenticity, fostering a strong emotional connection with customers. This strategy emphasizes the unique, handcrafted quality of your pieces, like successful brands such as Tiffany & Co. However, it may limit scalability, potentially portraying the brand as a smaller, boutique endeavor. Consider your long-term goals and how you want to be perceived in the marketplace when deciding if this approach suits your business. What are some current trends in jewelry business names? Jewelry business names are trending towards the use of founder names for a personal touch, and single-word names for simplicity and memorability. Many names draw inspiration from other languages to evoke style or emotion. SEO-friendly names are crucial for improving online visibility. These trends collectively shape a brand's identity, helping it stand out in a crowded market. How can I ensure my jewelry business name resonates with my target audience? To ensure your jewelry business name resonates with your target audience, begin by understanding their preferences and values. Use language and imagery that speak directly to their tastes and lifestyle, creating an emotional connection. Conduct market research to gather insights into what appeals to them and consider testing potential names through focus groups or surveys. Align the chosen name with your brand's story and mission, ensuring it reflects the essence of your business. How do you name a jewelry set? Begin by identifying a clear theme, like floral motifs or Art Deco influences, and use descriptive language to capture these elements in the name. Make sur e the name is unique and resonates with your audience's preferences, making it memorable while staying aligned with your brand's identity. Highlight distinctive features of the set, like unique gemstones or intricate designs, to enhance its appeal.

Ready to create your own website? Get started with Wix's website builder . You might not realize it yet, but your website is your brand in its truest form. Think about it. It’s one of the few places you dictate the narrative and vibe. On social, and even at your brick-and-mortar store, your brand is subject to a ton of external factors that are beyond your control. That’s exactly why your website needs to speak your brand’s language. Because when your site tells a cohesive story about who you are and why your customers should care, you build real trust. And that, in an overcrowded, noisy market, is like gold dust. So, how do you speak your brand language on your website? Well, it all starts with finding your voice. Ready to step up your website game? Create a website with Wix. TL;DR: how to speak your brand’s language on your website In this article, senior marketing writer and creative Liley-Beth Griffin breaks down how to make your website actually sound like your brand instead of just another generic corner of the internet. She explains how to define your brand voice and shows how clear messaging, thoughtful design and a consistent vibe can turn your website into a place where your brand language really comes to life. How to discover your brand voice You can’t speak your brand’s language if you don’t know what that language is yet. Here’s a handy three-step framework to help you find your voice. Step 1: Identify your KVP Start with your most basic brand positioning, often called your key value proposition (KVP), or why people should choose your brand over your competitors. A simple way to figure this out is to draw a Venn diagram with three circles: What your customers want What your brand does best What your competitors do best Your brand positioning should live in the sweet spot where "What your customers want" overlaps "What your brand does best"—but ideally sit outside of what your competitors are already doing well. That gap is your opportunity. Step 2: Build your message house Once you have your KVP, you need a structure to support it. That’s where your “message house” comes in—an architecture that keeps your content on track so you never stray from your story. See the blank template below. At the top of your message house is your brand’s KVP, which we’ve already defined using our Venn diagram. Underneath, we’ve got three core benefits of your product/service, with each one laddering up to your KVP. These benefits should be proof of your KVP. When choosing your brand’s core benefits, think like your audience. What are their pain points, and how does your product/service solve them? Look back at conversations you've had with customers—what do they say about how your brand fits into their daily lives? Finally, your supporting messages are real, tangible features that back up your core benefits. For example, if you run a dog grooming service and one of your core benefits is “Make grooming safe and stress-free,” your supporting messages could be that you use only hypoallergenic products and that you have certified trainers. Step 3: Define your tone Now that you know what  to say, you need to decide how  to say it. This is your tone of voice. To discover yours, ask yourself three questions:  Who is your audience, how do they talk and how do they want to be talked to?  For example, my audience might be Gen Z and “cusp” Millennials looking for an LGBTQ+-friendly tattoo parlor. They talk in a way that feels “chronically online” but always inclusive. They cringe at brands that are too try-hard. How do you want people to feel when they interact with your brand? Inspired? Safe? Seen? How would you like people to describe the vibe of your brand?   Artsy? Edgy? Authentic? When you’re done thinking about these questions, jot down three to five adjectives that define your tone of voice. It’s also helpful to list a few "Dos and Don'ts." For example: "We DO want to sound confident, we DON'T want to sound arrogant." One final note about brand voice: Remember that it’s like a human voice, shifting situationally. So, while your brand’s core persona will always be the same, your tone can (and should) be dialed up or down depending on what you’re communicating and the context. You might choose to speak in a bolder tone on your homepage  than on a returns page, where a calmer, more reassuring voice works better. No matter where your customers are on your site, they should still feel like they’re interacting with the same brand personality. Common brand voice mistakes to avoid Even with the best intentions, it’s easy to veer off track when it comes to brand voice. Before bringing your brand language to your website, it’s worth considering the common traps to avoid: Being too "try-hard" or cringey:  Nothing repels a customer faster than inauthenticity. If you use slang to sound trendy but it doesn't actually fit your brand, you risk losing credibility with your audience. Being too "salesy" and overpromising:  If every sentence feels like a pitch, you lose trust. People want connection, not a hard sell. Using jargon:  Speaking in abstractions or industry-speak is a quick way to confuse people. If a visitor reads your homepage and still doesn't know what you sell, you’ve got a problem. Mimicking competitors:  It’s tempting to look at the market leader and copy their style. But if you sound exactly like them, why would anyone choose you? Plus, you’ll never do their voice as well as they do. How to bring your brand language to your website Once your brand positioning, message house and tone of voice are in place, your copy should flow very naturally. Here’s what to consider when learning how to create a website  that speaks your brand language. Think about your visual hierarchy People usually scan headlines, so how you arrange and format your web content  matters. Make sure your biggest, boldest text conveys your most important brand messages. And don't bury your value proposition in a paragraph at the bottom of the page. Take a look at the TOMbag  website. One quick scroll through the headers and subheaders tells you everything you need to know: TOMbag is a climate-conscious company that produces reusable garbage bags for simple use. Stick around and you’ll notice that the brand has a clear and consistent brand language, too. Be disciplined in your tone Be strict with yourself when applying your tone of voice—just because you personally like a phrase doesn’t mean it fits your brand. If copywriting’s not your thing, it can be helpful to lean on AI tools like the Wix AI  text creator to generate content. You could even feed your brand positioning and tone of voice into AI and have it review your own writing to make sure it’s aligned. Related: Most AI-generated website content is generic. Here’s how to make sure yours isn’t Prioritize clarity in your content Always err on the side of clarity and consistency. Ask yourself: Does my content clearly explain the value we offer? Does it all add up to a cohesive story? The website for talent consultant Empowered Artist  does a solid job of clearly communicating who they are (a mentor/coach for independent artists), what they offer (mentorship, coaching, courses) and why it matters (helping artists navigate their business, build their brand, secure gigs). The tone throughout is authentic but authoritative. By putting her own personal brand in the spotlight, founder Jenny Langer also creates an immediate sense of trust. Go beyond just words You know how brands have a certain “vibe?” You come away from their website thinking ‘wow, this studio is doing something wild and new’ or ‘this spa will absolutely heal my soul.’ That feeling is no accident. It’s the result of your content, design, UX and website features  playing nicely together—down to the very last CTA at checkout. Let’s pretend you own a clothing line. Imagine your design philosophy revolves around raw materials, clean lines and structured shapes. To reflect this online, you could use brutalist web design  for your site’s look and feel. So you might go for a minimalist color palette accented by full-bleed photography that feels editorial. You could lean further into this function-before-form aesthetic by opting for a clean, streamlined UX where every interaction feels intentional. If you can’t find specific visuals that suit that brutalist vibe or your brand language, you can always use Wix’s built-in AI image creator to build something new in seconds. Examples of brands that get their language right If you want to see what makes a good website , let’s take a look at three examples that nail their brand language with clarity and confidence. Josh Harmon Musician and sound effects artist Josh Harmon  built a website to showcase his work and engage fans and potential brand partners. From the hand-drawn logo in the header to the conversational copy, Josh displays a brand language that’s super fun but professional. The website’s content is sprinkled with delightful little pieces of humor, like where Josh quotes testimonials by The Today Show  and Modern Drummer Magazine , before adding: “My grandma is also very proud of me.” Josh, who has amassed over 20 million followers on social media, explains why a having website is essential to his work: “A website is a powerful tool for brand building because, unlike being spread across multiple platforms, it gives people a holistic view, allowing you to present your content exactly how you want in one place.” Read about how Josh created a website that hits all the brand language notes . Byline This website for internet publication Byline  really commits to the bit brand-wise. Born from a growing nostalgia for the early web when there were more niche online communities, it hones in on a malaise for traditional journalism. Out of this niche comes its unique brand personality—irreverent, truthful, nostalgic yet Gen Z. This brand personality is felt throughout the website—from the Rolling Stone-inspired design, to the editorial copy, low-fi typeface and the old-school search bar. You can just imagine an internet culture enthusiast voluntarily bringing it up in conversation next time they’re talking to one of their own. And yes, these are exactly the brand advocates we’re after. Lennnie Another website that successfully brings us into its brand world is Lennnie , an animated blob that has amassed millions of social media followers for promoting positivity. Lennnie’s website is a direct extension of its social media brand. All the warmth and whimsy of the much-loved little guy are expressed through surrealist animations, empathetic copy and a game-like UX based on “side quests.” And this playful brand persona is conveyed site-wide while still serving as an eCommerce hub for merch, books, a podcast and link-outs to social. The lesson we can take from Lennnie is that going all-in on a unique brand persona is what turns social media followers into paying customers.  Want to start selling online? Build a free eCommerce website  with Wix. Why small brands are in a unique position You don't need a massive marketing budget to have a winning brand language on your website. In fact, small businesses often do it better than the big guys for a few reasons: You have the final say on your brand persona. The more people there are weighing in on copy and design, the more diluted a brand can get. You can get really, really niche.  You’re not a huge department store trying to be all things to all people. Once you’ve honed in on your USP and tone of voice, you can get as edgy or specific as you want.  You can evolve faster and respond to your audience in real time  (because of the previous points), especially if you’re only defining who you are now. For this reason, it’s the newly emerging micro-brands that are on the mood boards of macro-brands. No matter the size of your brand or team, there is only ever one source of truth for your persona.  And it’s laid out when you define your positioning and tone of voice. Stick to it across all your touch points, and you can’t really go wrong. As more and more AI-generated content floods the web, brands with a distinct, human point of view will go far. By investing the time now to define and speak your brand’s language, you’re building a connection that no algorithm can replicate. Read also: I built a Wix website for my mom: here's how it went Making sure your site speaks your brand language Before you jump into creating content, it helps to see the big ideas all in one place. Here’s a quick guide to creating a website that speaks your brand language and how the tactics might play out in the real world. Pro tip What Liley says Real-world example Find your sweet spot “ Your brand positioning should live in the sweet spot where ‘What your customers want’ overlaps ‘What your brand does best.’ That gap is your opportunity.” Think of a boutique coffee roaster that realizes people want flavor without fuss. Their site leans into that message—super clear and super simple, like, “We roast great beans, so you don’t have to think about it.” Build a message house “ Once you have your KVP, you need a structure to support it… an architecture that keeps your content on track so you never stray from your story.” A small skincare company uses a simple message house to keep their site tight. Every piece of content comes back to “gentle, effective basics,” so nothing on the site ever feels random or off-brand. Think like your audience “When choosing your brand’s core benefits, think like your audience. What are their pain points, and how does your product/service solve them?” A meal-prep startup focuses its site copy around “I’m busy, please just make this easier.” Every page talks like a helpful friend who gets your chaos and wants you fed. Keep things clear, not salesy “If every sentence feels like a pitch, you lose trust. People want connection, not a hard sell.” A wellness coach writes their service page like a conversation: here’s what I do, here’s how it helps, here’s how to get started. No pressure, no hype—just honest info. Use visual hierarchy wisely “Make sure your biggest, boldest text conveys your most important brand messages. And don’t bury your value proposition.” A home-cleaning service puts its core promise—“We make clean easy”—right at the top. Scroll once and instantly know exactly what they’re about. Use design + copy together “Your content, design, UX and website features [should] play nicely together—down to the very last CTA at checkout.” A minimalist clothing brand keeps everything clean and structured—photos, layout and even product descriptions. The whole site feels like stepping into their studio. Embrace your small-brand advantage “Small businesses often do it better… you can get really, really niche.” A tiny candle studio picks a super specific voice—cozy, witchy and a little dramatic. Their website feels like you walked into a magical place. People love it because it’s so unique. Speaking your brand language on your website FAQ What exactly is "brand language" for a website? Think of brand language as your company’s verbal outfit. It’s not just what you say (the information), but how you say it (the personality). Whether you’re witty, empathetic, rebellious or calm, your brand language is the distinct style of words and phrasing that makes your website sound like you, rather than a generic template. Why can't I just try to sound "professional"? You can, but "professional" can be code for "boring" or "safe," and safe doesn't stick in people's heads. If you sound exactly like every other competitor in your industry, you’re in danger of becoming invisible. A distinct brand voice is the quickest way to differentiate yourself. It shows you’re not just another faceless corporation, but a team of humans they can actually connect with. Will being too conversational make me lose credibility? Not if you do it right. There’s a huge difference between being "unprofessional" (sloppy, rude, unclear) and being "conversational" (accessible, clear, human). In fact, shedding the stiff corporate jargon usually increases trust because it shows you’re confident enough to speak plainly. Does brand voice actually affect my sales numbers? Absolutely. When a visitor lands on your site and feels like you "get" them because you're speaking their language, trust is built instantly. That emotional connection is what moves people from browsing to adding to cart. On the other hand, disconnected or robotic copy creates friction, causing potential leads to bounce because they don't feel a spark. How do I figure out what my brand voice should be?  Start by looking at your ideal clients. How do they talk? What slang do they use? What are they frustrated by? Your brand voice should bridge the gap between who you are and who they are. A great trick is to read your website copy out loud. If you stumble or feel like you’re doing a bad impression of the person behind your brand, it’s not your real voice. Should my voice sound the same on every single page? Your voice (personality) should stay the same, but your tone (emotion) can change depending on the context. For example, your personality might be cheeky and fun, which works great for your headlines and About page. But if a user is on a Payment Failed page, you should dial down the jokes and dial up the helpfulness.

Ready to create your own website? Get started with Wix's website builder . A lot of business owners believe their “brand” starts and ends with a company logo and catchy slogan. I’ve seen it many times, and it usually plays out the same way. When creating a website , founders put their company front and center rather than themselves. But, the truth is, they’re missing out. Because people don’t just buy from brands—they buy from people.  I get it. Putting your personal brand out there can feel uncomfortable, and many of us prefer not to be in the spotlight. But when it’s done right, sharing who you are can have a big impact on your business. And what better place to do it than on your website? Before we explore how you can get out of your logo’s shadow and show more of your personal side online, let’s look at why it’s worth doing it in the first place. Read also: How to promote your website for free in 10 effective ways How to make a website TL;DR: why your personal brand can be the best investment for your website In a noisy online world, people crave connection. They build trust with a face and a story much faster than they do with a faceless company. In this article, head of Wix Engineering’s brand and communities, Morad Stern , explains exactly why you should—and how you can—invest in your personal brand on your business website. Why your personal brand belongs on your website Right, let’s spell out the reasons why showing your authentic self on your site is one of the most valuable investments you can make in your business today. 01. People trust people Logos don’t build trust, people do. When you share your story or put a face to your business, you create a connection that feels human.  Showing you’re a small operation fares well, too. According to the 2025 Small Business Marketing Guide , consumers are excited to support small businesses, with 36% more people shopping with SBOs compared with last year. So lean into your ‘small’ and authentic side on your site. 02. It shows you’re the real deal Your personal brand is proof that you know what you’re talking about. By sharing your expertise and unique perspective, you demonstrate that you don't just talk the talk, but walk the walk. For example, if advising is your thing, 99% of senior executives now consider thought leadership crucial for evaluating potential advisors, according to The Value of Thought Leadership 2025 report . Large Language Models (LLMs) like Chat GPT and Gemini want to see your expertise, too. As Google’s own guidance for AI Overviews  advises, you need to create “helpful, reliable, people-first content.” 03. Your personality is your superpower At a time when machines are generating more content than humans, being  human is your greatest advantage. Your voice, your story and your personality are things AI can’t copy (at least not yet).  A 2025 survey from Sprout Social  shows that 55% of consumers say they’re more likely to trust brands that are committed to publishing content created by humans versus AI. This figure rises to 62% for Millennials. 04. It improves your reach Your personal network, social media following and public appearances (if you make them) can be used to drive traffic back to your business website. Keeping your message and personal identity consistent across all these touchpoints will widen your reach and build trust for conversions. How to be so much more than a logo online Okay, you’ve heard the ‘whys,’ now get ready to step into the spotlight with the ‘hows.’ Here are practical, low-anxiety steps you can take right now to weave your personality and expertise into your business website. Start small and build your confidence If you’re anxious about suddenly becoming the face of your business, know that you don’t have to go big on day one. Try easy wins like posting a behind-the-scenes photo of your workspace or recording a brief welcome video. Remember, you’re not trying to become a celebrity. You just need to become visible. And it’s not about you—it’s about building trust with the people you serve. If your work is valuable, it deserves a face. And that face is yours. Browse Wix’s 2,000+ free website templates  for inspiration on how you can make those subtle starts. Make your About page count Think of your About page or section as a virtual intro. It’s your chance to tell your story in a simple, clear way. Make sure it answers basic questions that people will have when they visit your site, like:  Who are you?  Why do you care?  How can you help me?  In his book, Building a StoryBrand,   Donald Miller  shares a powerful idea that should help: imagine your customer or site visitor as a hitchhiker. They stop you on the road with one burning question: “Where are you going? What’s your destination?” Instead of answering these questions clearly, many brands overwhelm visitors with irrelevant information. But what the customer really needs to know is the destination. Your About page is also a great place to plant trust signals, like past clients and media mentions. Check out graphic designer Jarrhette Burke’s About page , where he tells a compelling rags-to-riches success story and logo-drops clients like Puma, Netflix and Yves Saint Laurent. Prove you know your stuff Your website is the perfect platform to do more than just sell. It’s a place to share what you know, and to build a reputation as a go-to expert. You can do this by creating a blog, video series or resource hub. Write articles or create short videos explaining industry trends in simple terms. Share your unique perspective on common challenges that your customers face. When you create content, always ask yourself: "What's in it for them?" Your audience is looking for valuable information that helps them solve a problem or learn something new. Gary Vaynerchuk  is a classic example. He turned his family’s small wine store into a $60-million business by building a personal brand through daily YouTube videos. Providing clear, engaging explanations of the winery world, Gary’s authentic content created massive trust and attention. Related: How to build an AI content strategy Let your voice jump off the webpage Injecting your personality into your website doesn't mean oversharing or turning it into a personal diary. It’s about letting the human behind the business come through. Do you prefer to show off your funny side? Or are you more comfortable being nurturing and supportive? Let that come across in your writing. Take some inspiration from interactive diner, Karens . Its website’s content is full of character. It pokes fun at its poor restaurant service concept, with a clever slogan, “We hate good service. rated 1* by us.” Its content is also super conversational, particularly in its homepage header: “This will be the most fun you’ve had eating burgers, ever.” Remember, people don't connect with stiff, corporate words; they connect with authentic human experiences. Apply this thinking to all your web copy—from your headings to your product descriptions—and you won’t go wrong. Related: 16+ marketing statistics that every small business can use in 2025 Be clear about who’s doing the talking If you want your brand to feel more personal, make sure you're clear about who's doing the talking on your website. If you jump back and forth between “I” (as the founder) and “we” (as the company), it can leave your visitors confused.  Pick one voice and stick with it—or, if you use both, do it with intent. If you're sharing your story, use "I." If you're talking about what your team delivers, go with "we." This simple distinction makes your brand easier for customers to connect with. Take a look at the website for events company, The Robin Collective . Packed with personality and putting the founders at the heart of everything, the site’s playful content explaining who they are and what they do never veers from “we.” You need to show up in real life, too Of course, building a personal brand isn't only about your website—it’s also about showing up in the places your industry hangs out. Attend events, join relevant online forums and throw yourself into conversations on social media. When you show up and share your expertise, you grow your network and put a face to your business. Plus, the people you meet can become business partners or new clients. Don’t wait for perfection: start now If you’re waiting for everything to be perfect before developing your personal brand, here’s a friendly nudge: start messy, start small, but start now. All the great brands you admire had to start somewhere, and it probably wasn’t flawless. Tell your story and speak directly to the folks you want to help. After that, tweak and refine your business website as you go. Now, stop hiding behind your logo. Your customers are waiting to meet you. Read also: 50 free advertising sites to promote your website online 10 Wix marketing integrations to boost your site’s performance 10 SEO tips to boost your website How to build your personal brand on your business website Here’s some tips on how to get the real you into your business website, complete with real-world examples. Pro tip What Morad says Real-world example Start small and build your confidence “Remember, you’re not trying to become a celebrity. You just need to become visible.” A freelance developer starts by adding a Meet the Founder section on their homepage with a casual photo and a short paragraph about why they code. Make your About page count “The core of strong branding is clarity. Show people exactly where you’re taking them, what value you offer and how it helps them reach their goals.” A financial planner redesigns their About page to focus 80% on the client's destination (financial security) and 20% on the founder’s journey, using clear, future-focused language. Prove you know your stuff "Your website is the perfect platform to do more than just sell. It’s a place to share what you know, and to build a reputation as a go-to expert in your field." A boutique coffee roaster starts a weekly video series on their website explaining the chemistry of different bean processing methods, positioning themselves as someone in the know. Let your voice jump off the webpage "Remember, people don't connect with stiff, corporate words; they connect with authentic human experiences." An interior designer uses a witty tone in their service descriptions and project summaries, making the brand feel approachable and memorable. Be clear about who’s doing the talking "If you jump back and forth between “I” (as the founder) and “we” (as the company), it can leave your visitors confused. Pick one voice and stick with it—or, if you use both, do it with intent." A wellness coach uses "I" exclusively on the blog (for personal advice) and consistently uses "we" on the "Services" page (for team-delivered packages) to eliminate confusion. Show up in real life, too "When you show up and share your expertise, you grow your network and put a face to your business name." An entrepreneur lists the industry conferences they will be attending on their website's events page, encouraging site visitors to connect with them in person. Don’t wait for perfection "If you’re waiting for everything to be perfect before starting your personal brand, here’s a friendly nudge: start messy, start small, but start now." A baker launches a simple, single-page website today with just an About Me and a contact form, knowing they can add the full e-commerce shop later. Personal branding on your website FAQ Do I have to share personal details like my family or hobbies on my business website? Not at all. Personal branding is about showing your professional expertise and unique perspective, not oversharing your life. Focus on the stories and insights that connect to your business mission. How can I maintain a personal brand on my site if the company grows and I hire a team? A strong personal brand evolves with your business. As you grow, you can shift from using "I" to "we," ensuring your team's voices still reflect the core values you established. What's the easiest way to start my personal brand on my business website if I don’t like being in the spotlight? Start where you’re most comfortable. This could be writing a detailed Our Story page, sharing your expert opinion in a blog post or simply using a real headshot instead of an avatar. Take your time. You’ll get used to seeing yourself out in the world. Will a personal brand limit my ability to pivot my business later? No. In fact, the opposite is often true. People trust you and your expertise, not just your product. This trust makes your audience more willing to follow you, even if you change your service or product offerings.

Build your website in minutes, try Wix for free today →   As the Head of Media at Wix, I spend a lot of time looking into what makes a website successful. And if there’s one element that’s consistently overlooked, it’s photography. Your images are often the first things that people see when they land on your website. But too often, business owners rush through the process of picking (or, nowadays, generating) images—and end up losing sales because of it.  So, if you’re not fully convinced, or if you’re wondering if your pictures are “good enough,” join me in this discussion about the power of good website photos.  Looking to get your website off the ground? Try the Wix website builder  today.  TL;DR  People judge your website in seconds, and your images do most of the talking. Clear, relevant photos help visitors understand and trust your business. The best visuals show what’s better seen than explained, plus work seamlessly with your website’s copy and structure. And with AI and stock options at your fingertips, it’s never been easier to develop consistent, high-quality website images.  Why website images matter As cliché as it sounds, it’s impossible to deny that pictures are worth a thousand words, especially at a time when most people scroll before they read.  People expect instant gratification. And unlike text, which takes extra time and brainpower to read, images can immediately communicate what your business is about. It can spare you the trouble of having to explain what you do or sell with words.  Data sources: ScienceABC , MIT News At the same time, bad images can lead to a lousy experience. Low-quality images create trust issues. Images that don’t match what you do create confusion. Images can be just as much of a distraction as they can be helpful, if you’re not careful. (Think about all those phishing scams you hear about and the advice to avoid sketchy-looking URLs; the same idea applies to your website.)  Plus, with AI and stock photos making professional images accessible to everyone today, there’s no excuse for weak visuals on your site. Read also: The conversion mistakes I see on almost every small business website The perfect trifecta of website content With all that being said, sometimes, the problem isn’t laziness. Sometimes, it can just be difficult to know what images to put where on your site, and what constitutes as a “good” photo.  If that’s the case, you’ll want to think about how—just like when you’re starting a business —creating a website involves thinking about your website as a whole. More specifically, there are three foundational components you have to get right: Your website’s structure Your website’s copy Your website’s images A lot of times, people will pick any website template that looks good and simply change the content within the template. The problem with this approach is that they haven’t thought through key questions, like what is the intent of the website? How does each component align with their business’s values and goals?  If the three components above aren’t in harmony, you risk launching a website that doesn’t actually serve your business in any material way. Think: a portfolio website that doesn’t clearly show what you do, or an eCommerce website that doesn’t build enough trust for people to click “buy.”  Read also: How to make a website My tips for picking strong website photos  So, how do you avoid filling your website with distracting photos, and instead, enhance it with the right images? Here are some of the things I’ve learned over the years. 01. Think about what’s better shown versus explained Remember, your text and images are meant to work together—they don’t always have to say and show the exact same thing.  So, if you’re a fitness instructor who offers a variety of classes, you can save yourself the trouble of explaining everything you do by showing yourself instructing a yoga, pilates and other fitness class. You can sum up what your business does in just a few seconds.  Taking this one step further, your photos can instantly communicate whether you do group or 1:1 lessons. The most important thing here is to understand what people need to see to feel confident about you and your brand.  02. Reliable is better than “good-looking”...  Your images should never be misleading. If you’re a yoga instructor who teaches yoga classes on the beach, then use a picture of you teaching yoga on the beach. But if you only teach in a studio—or used  to teach yoga on the beach but don’t anymore—then don’t put pictures of you on the beach.   The worst types of photos are ones that set the wrong expectations. And if I had to pick my poison between having low-resolution images that are reliable, versus professional images that have nothing to do with what I offer, then I’d pick the first option 100% of the time.  03. …but “good-looking” is easier to achieve with AI However, with the tools available today, there’s no need to settle for low-quality images. Wix, for example, offers built-in  AI design tools  that can improve the resolution or the colors of your images.  You can take photos you took from your phone, or photos you’ve received from manufacturers, and make them look much more professional. With these tools, you can even make the backgrounds more consistent. So, let’s say you get 50 product photos from different suppliers with all different backgrounds and lighting. Using Wix’s AI image editing tools, you can cut out the background and make them all white.  04. Your hero image really, really matters  We’ve all heard the statistics that most people will only spend a few seconds on your website before deciding if they want to stay. For this reason, the first image above the fold  (the hero image) is super important.  Be very intentional about what you want to show here. Is it most important for visitors to see your product first? Or, is it important to display an image that resonates with people from a specific region? Or, should you showcase your team in action to create a deeper connection between you and your audience?   05. Think mobile, even with your images  More than half ( 62.5%  to be exact) of internet traffic comes from mobile, which means that you should expect a lot of your website visitors to be looking at your images from small screens. The mobile version of your site is also where your images shine; there’s less space for text and more opportunity for your visuals to fill the screen. Because of this, it’s important to choose images that work well on mobile. Use visuals that are easy to understand at a glance and still look great when scaled down. Prioritize simple compositions, clear focal points and fast load times.  Read also: Mobile first design 06. Get feedback from other people  When you own the business that you’re creating a website for, it’s easy to forget how much more context you have than your visitors. You know the backstory, the details and the “why” behind every image. It’s therefore impossible for you to assess your site the same way a first-time visitor would.  Ask people around you (friends, colleagues or even past customers) to take a look at your site and share their honest reactions. Resist the urge to fish for compliments or to explain your choices as they’re reviewing it. Instead, listen closely to the most critical feedback. Pay attention to moments where they feel confused or unsure what an image is meant to communicate. Related reading: What is web design? Principles of design Web design mistakes What’s better—owned, stock or AI-generated images?  Spoiler: There’s no “better” source of imagery. Sure, stock imagery can sometimes look fake, and AI-generated ones can sometimes look too aspirational. But stock photos can also look professional, and AI-generated ones can also be inspirational. Rather than stressing over which source to use, ask yourself, “Where can I get the most reliable and relevant photo?” Look at your options and pick the one that serves you best. I’ve been fascinated by how the boundaries between these three image categories are continuing to blur, too. I used to think that GenAI tools would replace stock images. But that hasn’t happened; honestly, not everyone wants to spend the time generating a new image.  And these days, you can take a stock image and blend it with your own content or tweak an existing image using AI (read my other article on  8 things you can do in 30 seconds using Wix’s AI image tools ).  The possibilities are virtually endless. Lucky for us, we get to experience this shift in technology in real time. Therefore, I implore you to lean into it. Try new things, break old rules and see what’s possible.  Read my other work: Sure, AI can design your whole website—but you give it soul Website images FAQ Where can I find pictures for a website? You can find website images in stock photo libraries, image marketplaces or by taking (or creating) your own. If you’re using Wix, the Wix Media Manager gives you access to free stock photos from providers like Unsplash and Shutterstock. You can also build images from scratch using its built-in AI tools.  How to find images free to use? Look for images labeled “royalty-free” or “free for commercial use.” Popular options include Unsplash and Pexels. On Wix, you can use free Wix stock images or create your own visuals with Wix AI Image Creator to avoid copyright concerns altogether.  Can I use any image for my website? Not always. Many images are protected by copyright, which means you need permission or a proper license to use them. Using Wix’s free stock images, licensed premium images or AI-generated visuals ensures you’re using images legally. How to make photos for a website? You can take your own photos with a smartphone or camera. Or, use tools like Wix’s Photo Studio and AI Image Creator to design graphics from scratch Wix also makes it easy to crop, resize and enhance existing images so they’re website-ready.