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Becoming an entrepreneur requires passion, perseverance and fervor. Whether you are just starting out and opening a business, or developing an existing one, understanding the different types of entrepreneurship is an important part of your journey to success and business ownership. With approximately 582 million entrepreneurs worldwide in 2025 , it’s clear that entrepreneurship is thriving on a global scale. By focusing on the unique differences of entrepreneurship, you’ll be able to address your business’ challenges with a deeper awareness of how you should handle them and what types of resources you’ll need. From picking which type of venture you want to develop, to creating a business website that targets the right audience, there are many steps you’ll need to take to make money as an entrepreneur. What are types of entrepreneurship? While the basic principles of entrepreneurship are the same—planning, starting and operating a business—the distinct nuances and skills needed vary depending on the type of business you plan to start. Becoming an entrepreneur requires the ability to define these differences, and pinpoint the unique elements that are needed. It's important to note that in the realm of economics, an entrepreneur is recognized as an entity capable of transforming innovations or technologies into tangible products and services. This concept of entrepreneurship encompasses actions undertaken by both established enterprises and emerging businesses. Traditionally, entrepreneurship is categorized into four main types: small businesses, scalable startups, large companies and social entrepreneurs. These models cover the fundamentals of starting business ownership and focus more on the company itself, rather than the qualities of the entrepreneur. However, just as the world continues to change, so do businesses. This means new opportunities for risk-taking and innovative game changers to pave the way in diverse entrepreneurial ways. With this in mind, even though there are quite a few similarities when it comes to the challenges that all business owners will face, there are certain types of entrepreneurship defined by the skills, characteristics and personality traits of the entrepreneur. At the end of the day, it is the way you choose to run your business that makes them differ from one another. 10 most common types of entrepreneurship Small businesses entrepreneurship Scalable startup entrepreneurship Intrapreneurship Large company entrepreneurship Imitative entrepreneurship Innovative entrepreneurship Buyer entrepreneurship Researcher entrepreneurship Hustler entrepreneurship Social entrepreneurship 01. Small business entrepreneurship This type of entrepreneurship refers to any kind of small business that has been created by one person, without the goal to expand or franchise. For example, if you were planning to open a nail salon, a general store or a taco truck your goal would be to launch a single store. You’d likely plan on hiring local employees or even family members to get your business off the ground and would need to invest your resources directly into the business. In this type of business, you only make a profit if your company does, meaning you need to be very driven, responsible and committed to your vision. “I think as a small business person, you always hope that things are gonna be super smooth…and maybe for some people it is. But for the other 99.999% of us, it's not. There's major peaks and major valleys and you're not [always] sure if you're gonna crawl out of that valley and ever see another peak," says Tammy Maki, founder of online chocolate shop Raven Rising . "If you're gonna [start a business], don't do it half-a**." Related reading: How Forge to Table became Noah Rosen’s culinary calling 02. Scalable startup entrepreneurship Rooted in the idea of changing the world, scalable startups focus on how to create a business model that is both repeatable and scalable (more sales with more resources). From the get go, this style of entrepreneurship begins with the hope of rapid expansion and big profit returns. Many startups have a similar ‘garage to riches’ narrative, beginning with a simple idea that is brought to life by the tenacity of entrepreneurs with the support of investors. Amazon, Google and Apple are all examples of trailblazing startups that have changed the world. In order to establish a successful startup, you need to pay attention to the amount of money you have (which is often supported by venture capital investors) and the human resources behind your business. The key to starting this type of business model is knowing the long-term plans for profitability and the ways in which your company will grow, both for the sake of your investors, and your own. 03. Intrapreneurship Unlike an entrepreneur, who is also the founder, designer and manager of a business, an intrapreneur is a self-motivated, and action-oriented employee who thinks out of the box and works as an entrepreneur within a company. Intrapreneurship is a way that companies can support and encourage employees that have entrepreneurial spirit. Shutterstock, for example, hosts an annual 24-hour hackathon which lets employees pursue innovative ideas that will benefit the company. Another example of an intrapreneurial innovation is Facebook’s ‘Like’ button which was also created in a similar hackathon event, which is now an integral part of the brand. 04. Large company entrepreneurship Large company entrepreneurship refers to companies like Disney, Google, Toyota, and Microsoft who have finite life cycles, as in, they keep innovating and offering consumers new products that are variants around their core product-line. A distinguishing feature of this type of entrepreneurship is that it is not starting a new business, rather creating new products or subsidiaries within an existing company, or acquiring smaller businesses (like when Facebook bought Instagram and WhatsApp). More specifically, these divisions are focused on reaching new markets, expanding the customer base and growing the business—sometimes via new company sites . Another component of large company entrepreneurship is a commitment to building company culture, ensuring that as a company expands all employees are a part of the growth. 05. Imitative entrepreneurship Imitation is the best form of flattery, and an imitative entrepreneur (also referred to as an "adoptive entrepreneur") is one who copies what successful innovative entrepreneurs have previously done, most often with lower financial risks and limited resources. If you are using an imitative entrepreneurship style, in essence you are copying an idea but finding ways to improve it. By taking note of others' mistakes and finding creative ways to make a business better, you can become a lucrative entrepreneur. 06. Innovative entrepreneurship Innovative entrepreneurs, as the name suggests, are constantly trying to come up with the next big thing. If you have groundbreaking ideas of how to start a business or specific services and products that can become business ventures, you might be an innovative entrepreneur. As an innovator, you know you must always be aware of the current market conditions to find original and creative ways to disrupt them. Innovation refers not only to product ideas but also the ways in which business is conducted. Innovative entrepreneurship is all about changing the status quo and pushing boundaries. Get the latest of the Wix blog by subscribing to our weekly newsletter .  07. Buyer entrepreneurship You’ve probably heard the saying “money makes money," and for a buyer entrepreneur this definitely rings true. Instead of figuring out how to raise money for a business , a buyer entrepreneur purchases either a developing or well-established company and helps them thrive. Unlike investors, a buyer entrepreneur is involved both financially and personally in the business, remaining active and directly helping the investment to grow. It is not uncommon for buyer entrepreneurs to hand off their leadership to someone else at some point, but they always maintain an active part in the businesses they purchase. 08. Researcher entrepreneurship Researcher entrepreneurs rely on facts, data and the belief that with the right preparation and knowledge, they will be more likely to succeed. If this sounds like you, this is exactly what research entrepreneurship is all about—a great business idea paired with academic research, and an understanding of how to stretch limited resources to the max. Take a look at Nobel Prize winner and physicist, Theodor Hänsch, a researcher entrepreneur who co-founded MenloSystems, taking his winning optical frequency comb technology and using it to make products for the market. Try this research website template on for size. 09. Hustler entrepreneurship Don’t let the name throw you off, a hustler in business refers to a self-starter, a highly motivated person who is driven to succeed. This type of entrepreneurship style grows directly from the entrepreneur, who must be confident, fearless and have rigorous work ethic. If you are the type of person who can sell anything to anyone, is always aware of the next big thing and is able to recognize opportunities, you might just be a hustler after all. Read more: Get insprired by entrepreneur and pug cafe owner, Aaron Carty, the brain behind Cuppapug . 10. Social entrepreneurship Social entrepreneurs are innovators whose main goal is to create products and services that both benefit the world, and make money. Social entrepreneurship relates to nonprofit, for-profit, or hybrid companies that are committed to social or environmental change. Some examples include educational programs, microfinance institutions, and companies that provide banking services in undeveloped countries. TOMS was a pioneer of social entrepreneurship, starting in 2006 offering a one-for-one sales model that gave a pair of shoes to a child in need for every pair of shoes sold. What separates social entrepreneurship from other types is the measure of success, in that the goal is not focused solely on financial gain but also on the social impact. How to raise funding for entrepreneurship Finding the right funding for your business can feel overwhelming, but there are plenty of options to explore. Bootstrapping lets you start small by using personal savings or income, giving you full control. Cut unnecessary expenses, start lean and consider part-time work to fund your journey. Angel investors on the other hand offer funding in exchange for equity and often provide valuable mentorship. To attract them, come prepared with a solid pitch, clear growth potential and a strong team. As Felix Thönnessen, entrepreneur, keynote speaker, trainer and coach puts it, "Investors pay close attention to the team behind the project—they invest in people, not just ideas. Show that your team has the necessary skills and the passion to bring the vision to life." Crowdfunding platforms are another great option for raising funds while promoting your idea. Build a campaign with clear goals and exciting rewards to inspire backers. If you’re seeking larger amounts, grants or venture capital might be the way to go. Grants offered by nonprofits or governments don’t require repayment but need well-crafted, tailored applications. Venture capital is ideal for fast-growing businesses, offering significant funding in exchange for equity. However, it requires detailed planning and often means sharing decision-making control. A solid business plan and strategic networking can improve your chances. Related reading: The story behind Fork n' Film’s unique cinematic experience that’s going global Types of entrepreneurship FAQ What is the most important factor to distinguish different types of entrepreneurship? The most important factor that distinguishes the different types of entrepreneurship is the degree of innovation .  Small business entrepreneurship  is typically focused on starting and running a traditional business that provides existing products or services to a local market.  Scalable startup entrepreneurship , on the other hand, is focused on developing new and innovative products or services that have the potential to grow rapidly and reach a global market. What are the skills needed to become an entrepreneur? Entrepreneurs need a wide range of skills to succeed, including: Creativity and innovation: Entrepreneurs need to be able to come up with new ideas and products or services. Problem-solving: Entrepreneurs need to be able to identify and solve problems that their customers face. Leadership: Entrepreneurs need to be able to lead and motivate their team to achieve common goals. Communication: Entrepreneurs need to be able to communicate effectively with their customers, partners, and investors. Financial management: Entrepreneurs need to have a basic understanding of financial management and accounting. How does intrapreneurship differ from entrepreneurship? Intrapreneurship is the act of behaving like an entrepreneur within an existing organization. Intrapreneurs often have new ideas or products or services that they want to develop, but they do so within the framework of their existing company. Entrepreneurship, on the other hand, is the act of starting a new business from scratch. Who are the most famous entrepreneurs? Some of the most famous entrepreneurs include: Steve Jobs: Co-founder of Apple Inc. Bill Gates: Co-founder of Microsoft Oprah Winfrey: Founder of Harpo Productions Mark Zuckerberg: Founder of Facebook Elon Musk: Founder of Tesla and SpaceX How can I grow my business as an entrepreneur? There are many ways to grow your business as an entrepreneur, but some of the most effective include: Expanding your product or service offerings: This could involve adding new features to your existing products or services, or developing entirely new products or services. Expanding into new markets: This could involve selling your products or services to new customers in new geographic locations or online. Hiring more employees: This could allow you to expand your production capacity, improve your customer service or develop new products or services. Raising more capital: This could give you the resources you need to invest in growth initiatives. What is the difference between small business entrepreneurship and scalable startup entrepreneurship? The main difference between small business entrepreneurship and scalable startup entrepreneurship is the potential for growth . Small businesses typically focus on providing existing products or services to a local market, while scalable startups focus on developing new and innovative products or services that have the potential to grow rapidly and reach a global market. How can I start a business as an entrepreneur? There are many steps involved in starting a business, but some of the most important include: Developing a business plan: This will help you to define your business goals, strategies and financial projections. Choosing a business structure: This will determine how your business is taxed and legally structured. Obtaining funding: This could involve personal savings, loans or investment from venture capitalists. Obtaining the necessary licenses and permits: This will vary depending on the type of business you are starting. Marketing your business: This could involve online marketing, social media marketing or traditional advertising. What are the two main types of entrepreneurs? The two main types of entrepreneurs are: Traditional Entrepreneurs: These individuals start businesses with the intention of making a profit by creating and selling products or services. Social Entrepreneurs: Social entrepreneurs also aim to create value, but they prioritize social or environmental impact alongside financial returns. Their ventures often address pressing social issues or environmental concerns. Why are there different types of entrepreneurs? Different types of entrepreneurs exist because people have diverse motivations, goals and visions for their ventures. Some are primarily driven by profit-making opportunities, while others are passionate about creating positive social change. The existence of various types of entrepreneurs reflects the diversity of human interests, values and aspirations within the realm of business and innovation. What skills are essential for innovative entrepreneurship? Innovative entrepreneurs need a blend of creativity, problem-solving skills, adaptability and resilience to navigate uncertainties. They excel in market research, communication and building relationships. A strong work ethic, risk tolerance and a passion for learning drive them to succeed. How can I develop my problem-solving abilities to become a better entrepreneur? Embrace a proactive mindset first off. Break down complex problems into smaller, manageable pieces and then attack them. Seek diverse perspectives and collaborate with others, you don't necessarily have all the answers and you need to do seek out those who might. Practice critical thinking and explore alternative solutions always. Don't be afraid to experiment and learn from failures, at the same time continuously refine your problem-solving approach through feedback and reflection. What are funding opportunities for entrepreneurs? Entrepreneurs can explore several funding options, including: Venture capital : Funding from firms in exchange for equity; ideal for high-growth startups. Angel investors : Individuals who provide funding and mentorship, often for early-stage businesses. Crowdfunding : Platforms like Kickstarter allow community support by promoting your idea. Small business loans : A traditional option where banks or lenders provide capital with repayment terms. Government grants : Financial support without repayment, aimed at specific industries or innovative projects.

Get  free website hosting  from Wix today → Cloud hosting is a type of web hosting where your website isn’t stored on a single server but across a network of connected servers, called the “cloud.” This setup makes your site more reliable, secure and able to handle traffic spikes without going down. While no system can guarantee 100% uptime, cloud hosting, especially multi-cloud setups, keeps your website running even if one server fails. In today’s interconnected world, businesses of all sizes depend on this kind of infrastructure to maintain performance and protect their online presence. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: what is cloud hosting? In this guide, we explore cloud hosting, a way to store your website across a network of connected servers instead of a single server. Multi-cloud hosting goes further by using multiple servers and networks, so your site stays online even if one server fails. For anyone learning how to develop a website , choosing a multi-cloud hosting solution ensures reliability without sacrificing performance. Providers like Wix offer fully-managed multi-cloud hosting, giving you peace of mind, 24/7 uptime and faster load times for your visitors. Advantage Why it matters Scalability Your website can grow or shrink instantly to handle traffic spikes. Cloud hosting adds servers automatically so your site keeps running smoothly. Reliability With multiple servers working together, cloud hosting keeps your site online almost all the time. If one server goes down, another takes over without interruptions. Performance Servers located around the world deliver content faster to visitors, giving them a smoother, more engaging experience. Cost You only pay for what you use. Cloud hosting adapts to your traffic, so costs stay in control, unlike flat monthly fees. Security Cloud hosting protects your site and data with firewalls, SSL and access controls, keeping your website safe from attacks. Understanding your web hosting needs When it comes to choosing the best web hosting option for you, you'll need to distinguish between the different types available. Each hosting type has features and benefits which may or may not fit your needs. In the past, many first-time website creators opted for shared hosting, or when several sites are hosted on one server. This hosting option is cheap and works well for small sites, including personal websites, without large traffic numbers. Then, once the site and business start to grow, many medium-sized businesses consider a different option, like VPS hosting, or a private, dedicated space and resources on a shared server. This option is less sensitive to traffic surges on the server, but it's often more expensive than shared hosting. VPS hosting doesn't work for enterprises or busy eCommerce sites, though, and it's still not as reliable as having your own dedicated web server . Cloud hosting, on the other hand, has evolved to meet website demand of all sizes. This type of hosting or hosted service can manage sudden traffic surges, deliver 99.9% uptime (the most reliable hosting can get), has no single point of failure and scales with your website. And with some website creators—Wix included—it costs nothing. For a more in-depth look at cloud hosting vs. shared hosting , check out our guide. What is cloud hosting? Web hosting is the housing of your site on a physical server, plus the delivery of that site to a user's browser. Cloud hosting works the same way, except your site is hosted on a network of virtual servers, rather than a physical one. It's part of a wider concept of cloud computing. Even if you don’t know cloud computing by name, it’s likely you integrate its content storage and delivery capabilities into your everyday life, from browsing on our smartphones and storing work files, to accessing our favorite apps. Examples of public cloud based services and hosting providers include Microsoft Azure, IBM’s Blue Cloud, and Amazon Elastic Compute Cloud or EC2. You can learn how to host a site on any one of these public cloud platforms, although the reliability and web hosting costs can vary widely. Cloud hosting has an edge over non-cloud web hosting. It’s usually considered to be more flexible. Storage and bandwidth for a site can be added, either in response to short term needs (an eCommerce website expecting sudden and increased traffic surges during Black Friday, for example) or in response to the long-term growth of a business. How does cloud hosting work? Cloud hosting stores your website across multiple virtual servers instead of a single physical machine. When someone visits your site, the network automatically directs traffic to the server with the most available resources, ensuring your website stays online even if one server experiences a problem. Here’s how it works under the hood: Virtualization:  A software layer called a hypervisor divides physical servers into multiple virtual machines (VMs). Resource pooling:  These virtual servers draw from an underlying pool of CPU, RAM and storage across the network, allowing your site to scale as traffic increases. Redundancy:  Because your site isn’t tied to a single piece of hardware, if one physical server fails, another in the network automatically picks up the load to prevent downtime. Load balancing:  Traffic is distributed across multiple servers to maintain fast performance. Centralized management:  You can monitor and update your site without worrying about individual servers. Learn more: What is web hosting ? What is multi-cloud hosting? Multi-cloud hosting improves upon cloud hosting to give enterprise-grade performance and reliability to everyone—no matter location or business size. With multi-cloud hosting, your hosting provider connects public cloud services, like Google Cloud and Amazon Web Services (AWS) , with private and in-house servers to host a website. Plus, the provider will work to pre-empt outages and balance traffic loads between networks and servers. The main reason for using multi-cloud hosting? Reliability. You can have the peace of mind that your site is always running without having to do anything on your end. Let’s use Wix’s multi-cloud hosting as an example here, a solution which uses Amazon Web Services (AWS), Google Cloud and Wix’s in-house servers: Imagine the unthinkable happens and AWS is temporarily offline. All websites hosted on AWS would drop offline, too. But when using a multi-cloud service like Wix, another network like Google Cloud can step into the breach. In the unlikely (but not impossible) scenario that both AWS and Google Cloud are down, Wix's in-house servers would take on hosting duties for your website, so you carry on with your business. Key features of multi-cloud hosting Multiple servers: public, private and internal Multiple globally-located content delivery networks (CDN) 24/7 management and maintenance from the service provider Unlimited bandwidth including online storage that scales with the users needs Up to 99.9% uptime Automated services via remote management Free or on an ‘as used’ basis Advantages of multi-cloud hosting In 2018, Amazon lost an estimated US $100 million  after just an hour of downtime during its Prime Day Sales. In August 2020, server outages stirred Google , not only affecting the company itself, but decreasing productivity for the many businesses dependent on its ubiquitous tools. And in May 2021, another global outage temporarily brought down 10% of the internet— impacting eCommerce giants like Amazon and eBay. In the years since, cloud hosting has evolved to address potentially damaging problems such as these. We live in an interconnected world where businesses of all sizes rely on a global web infrastructure  that delivers reliability and advanced website security , as well as business continuity. And while 100% uptime is never guaranteed, multi-cloud hosting delivers something very close. If you’re starting to create your website, you'll want to consider the benefits of multi-cloud hosting. Here the advantages of multi-cloud hosting for websites of all sizes: 01. Reliability plus scalability Cloud hosting is reliable. While 100% uptime can never be a given, cloud hosting providers like Wix can deliver 99.99% uptime, giving you confidence in your business’s continuity. Cloud hosting also includes automatic site backup. Even in a highly unlikely network outage, your site will automatically restore. Reliable web hosting not only keeps your site continually online, but it also helps maintain your brand reputation through traffic upsurges and server outages. This also delivers scalability. Multi-cloud hosting relies on a network of internal, public and private clouds to manage and deliver data to websites. As your site's traffic and sales grow and your business needs change, multi-cloud hosting adapts to handle sudden traffic surges through load balancing. 'If your website can go down for a day or two from time to time, your hosting is terrible. Even mediocre hosting doesn't (or shouldn't) do that. (Also, downtime from hosters makes me appreciate well-run platforms like @Wix & co. even more)' ~ John Mueller, Google 02. Hands-off management Multi-cloud hosting is a complicated solution that requires expert management. Connecting the multiple public and private clouds is incredibly expensive, too. Thankfully, using a multi-cloud hosting service gives you all the benefits of this technology without having to invest your own time or money. In the event of an online outage, or disaster, most multi-cloud hosting providers ensure automatic website backup and recovery. This limits the downtime your site experiences, and will get your business back online faster. Tip: Hosting with Wix is a fully-managed hosting and multi-cloud service that demands nothing from you. At Wix, the aptly-named War Room works 24/7 to pre-empt potential server and network outages. This also includes additional support from Google and AWS cloud services. 03. Improved website performance Users and search engines alike demand that your site works fast. A positive user experience depends content delivered in seconds—whether that is watching a video or buying a product. Cloud hosting uses geo-clustering, or servers placed as geographically close to the user as possible through a network of CDNs. The result? Higher page load speed and improved customer engagement. Types of cloud hosting There are several common types of cloud hosting to fit different needs: Public cloud:  Your website shares resources with other users on a cloud managed by a third party. This is cost-effective and easy to set up for most businesses. Private cloud:  Your website uses a cloud environment dedicated only to your organization, offering higher security and control over data and performance. Hybrid cloud:  Combines public and private clouds, letting you keep sensitive data private while using the public cloud for scaling and less critical tasks. Managed cloud:  The provider handles all technical maintenance, including security updates, patches and backups, so you can focus on growing your business instead of managing servers. Multi-cloud:  Your website uses multiple cloud providers at once, spreading resources across networks like AWS, Google Cloud and private servers. This setup boosts reliability, performance and uptime, making it ideal for businesses that need enterprise-grade hosting. What is cloud hosting FAQ What is cloud hosting vs web hosting? Cloud hosting and web hosting differ in infrastructure. Web hosting relies on a single server to host websites, sharing resources among users. In contrast, cloud hosting uses a network of interconnected virtual and physical servers, providing scalability and flexibility. Cloud hosting allows resources to be distributed dynamically, offering better reliability and performance. What are some well known cloud hosting examples? Well-known cloud hosting providers include Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP) and IBM Cloud. These platforms offer a range of services, including computing power, storage and databases, enabling users to deploy and scale applications globally. Each provider has its own strengths and businesses often choose based on specific needs, preferences, and integration capabilities.

Design high-end sites with efficiency on Wix Studio. Start creating today → When you’re in the business of building websites for clients, choosing the right website builder  makes all the difference. It’s not just about building design-forward sites anymore—it’s about scaling efficiently, collaborating seamlessly and delivering results that wow.  That’s why the Wix Studio  vs. Duda conversation matters. Both platforms are heavyweights in the web creation space, but take different approaches to design flexibility, workflow management and client collaboration.   In this post, we’ll compare Wix Studio and Duda across features that actually move the needle for marketers, agency owners, developers or anyone who creates websites for others professionally. From responsive design tools, CMS capabilities and dev-friendly features to the not-so-obvious stuff like pricing transparency, client handoff and ecosystem support—by the end, you’ll have a clear picture of which builder is right for you. If you’re entirely new to website building, check out our guide on how to make a website from scratch . Meet the platforms: Wix Studio vs. Duda Before we get into features, let’s take a quick look at what each platform brings to the table, and who they’re really built for. Wix Studio Wix Studio, one of the  best website builders for designers , is built for professional website creators who want full creative freedom without being boxed in by code or platform limitations. It includes 375+  responsive templates , Figma integration and a powerful suite of AI tools designed to speed up your workflow from design to delivery.  The platform is especially strong for growing agencies managing multiple clients. With reusable components and templates, you can reduce production time without sacrificing quality. Developers also benefit from features like a cloud-based IDE and headless solution , all working alongside the visual builder for maximum flexibility.  For agencies that need predictable pricing, Wix Studio's all-inclusive plans (with built-in eCommerce) help eliminate surprise costs when clients are ready to scale their online stores. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps." - Roy Wax, product marketing manager at Wix Studio Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Duda Duda is a strong fit for agencies that prioritize white-label solutions, offering everything from custom platform domains to branded client communications, so you can present the platform as your own proprietary tool. Its zero-transaction-fee policy makes it a compelling choice for eCommerce projects where transaction costs eat into profits, especially for higher-volume online stores with tight margins.  For teams that need detailed control over client access, Duda’s granular permission system lets multiple stakeholders update specific sections of a site—while keeping the overall design intact and protected. Now that you’ve met the platforms, let’s see how they stack up feature by feature. Wix Studio vs. Duda features comparison Here’s how Wix Studio and Duda go head-to-head on the tools and features that shape your daily workflow: Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce capabilities SEO and marketing App marketplace and plugins Native deep functionality Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure: how do Wix and Duda compare? Wix Studio benefits from being part of the wider Wix platform, giving it access to a fully-managed multi-cloud hosting  solution, global CDN  coverage and multiple layers of DDoS  protection. Its infrastructure is powered by Google Cloud, AWS and Fastly, ensuring high performance, speed and reliability across the board. With a 99.99% uptime  guarantee, Wix Studio supports automatic disaster recovery, so sites remain operational even during peak traffic surges. A global CDN with over 200 nodes also helps content load quickly, no matter where your visitors are located. On the website security  front, Studio includes HTTPS and automatic SSL , giving clients a strong foundation right out of the box. Duda also offers a fully-managed hosting environment, making website management  simple and reliable. It uses AWS as its hosting infrastructure and offers a 99.99% uptime guarantee. For content delivery, Duda relies on Amazon's Cloud Front CDN, helping ensure fast web performance  globally. Security features include SSL certificates, automated DDoS mitigation, data encryption and automatic data protections, offering a secure foundation for its users. Bottom line: why infrastructure matters Both platforms offer secure, reliable hosting, but Wix Studio stands out with free website hosting , extensive global CDN reach and domain name  management. For agencies managing client sites at scale, the combination of Google Cloud, AWS and Fastly ensures top-tier performance you can count on—without needing to think twice about infrastructure. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix Looking to get started fast? Use our  domain name search  to secure your URL or try the domain name generator  if you need a little creative inspiration. 02. Design and creative control: how much creative control do you really get? When designing at scale, the right tools can make or break your workflow. Let’s see how Wix Studio features  compare against Duda when it comes to design flexibility, customization and speed—plus how both platforms support creative trends like the  color of the year 2025 .  Wix Studio Design  stands out with a responsive  drag-and-drop editor  that automatically adapts designs to every screen size. Designers can take advantage of built-in, code free  web animations  and effects, like web gradients , custom cursors , text masks and even WebGL effects, all available directly within the editor.  Integrations with tools like Lottie and Rive make it easy to build motion-rich, standout experiences without leaving the platform or installing anything extra.  For those who want even more creative control, customized CSS  is also available.  Wix Studio also comes with advanced layout tools—such as Section Grid, CSS Grid, Repeaters and Flexboxes—so you can structure your sites exactly the way you want. To speed things up, Wix Studio includes time-saving features like components, text themes, color palettes  and the ability to save entire site templates for future projects. Its Figma-to-Studio plugin  lets you turn your designs into fully functional websites with a single click, and with access to over 375+ fully customizable website templates , you can move fast—or go pixel-perfect. Duda also offers a responsive  drag-and-drop  editor with code-free animations and effects built-in. However, access to custom code is limited to Team plans or higher. Duda allows you to create and reuse custom sections across multiple sites, which can also be shared with team members or clients to make the site building process more efficient. While Duda does support Lottie, it does not currently offer a Figma integration. Its template library includes around 57+ templates for getting started. Bottom line: more power in the hands of designers Both platforms offer flexible, visual design tools, but when it comes to web design , Wix Studio goes further in giving professionals the freedom to build visually rich, highly customized websites from a single platform. Between its extensive template library, advanced layout capabilities, reusable design assets and Figma integration, Wix Studio delivers the kind of control and creative flow today’s pros need to stand out in the design world. Need ideas for your next project? Explore real examples and creative use cases in our Wix Studio inspiration  gallery.  03. AI features: smarter site building, start to finish AI is changing the way websites get built—from content to code structure. Let’s take a look at how Wix Studio and Duda use AI to streamline the process and power your workflow. Wix Studio AI comes packed with AI tools built to simplify your workflow, every step of the way. You can resize sections in a single click with responsive AI, generate tailored code and troubleshoot issues using the AI Code Assistant, or instantly create and edit visuals right inside the editor using  AI image generation .  Need to write optimized content? Use the AI text generator to get copy ideas fast, or turn to SEO efforts. Content-heavy sites benefit from AI-built CMS  collections, just enter a few key details and Wix Studio will auto-generate a full structure with sample items, or help you customize prebuilt collections. To help you get a head start on layout and planning, the visual sitemap and wireframe generator  lets you map out site structure and flow before jumping into design mode—so you’re always building with purpose.  Duda also provides a range of AI tools that generate copy, site-wide SEO tags and alt-text or entire site sections. Duda’s AI can instantly generate site-wide Meta Tags in a click as well as automatically add business context to future content prompts after the first input. You can also use it to optimize product and category descriptions, make quick edits, and get suggested text in seconds. While Duda offers a selection of helpful AI tools that can save designers time, Wix Studio’s suite of AI tools is far more comprehensive and spans a much greater portion of the website creation process. Its capabilities are deeply embedded throughout the workflow—from structure and design to breakpoints and content—making the entire creation process smarter, smoother and more scalable. Bottom line: built-in intelligence that goes further Both platforms offer AI tools to help streamline the website development process, but Wix Studio’s capabilities are more extensive and deeply integrated. From layout and breakpoints to visuals, content and structure, Wix Studio’ AI supports you throughout the entire workflow, making your process more efficient, scalable and future-ready. "Let's say you're a web designer, and you need to present a website structure to a client whose imagination is very lacking. Generative AI can create images and write copy for your early drafts. Instead of using placeholder text like Lorem Ipsum, you can provide a more realistic example of how the website will look." - Shachaf Rodberg, Wix marketing trend analyst See how AI can transform the way you build websites: Best AI website builders Traditional vs. AI website builder How does AI work? Types of AI 04. Scalability and dynamic content: building sites that grow with you  When projects grow in size or complexity, having a flexible content management system makes all the difference. Here’s how Wix Studio and Duda stack up when it comes to scalability , dynamic workflows and managing structured content at scale. Wix Studio CMS  is a comprehensive and built-in solution that gives you the flexibility to create content once and reuse it across pages, projects and clients. You can build dynamic landing pages , collections and repeaters—so updating content is seamless and doesn’t interfere with your existing design. The platform also supports  dynamic content  at scale with reusable assets, letting you save and repurpose components to streamline your workflow.  Use global sections to create a section once and deploy it anywhere across your site for design consistency, and manage your entire visual system in the Site Styles panel—where you can control typography , colors, page transitions and layout width. It’s a centralized way to apply cohesive design across even the most content-heavy sites.  For growing projects or clients with large databases, Wix Studio also includes AI tools that help manage and organize content more efficiently. Need even more control? Developers can tap into Wix data  API s to manage CMS content with code, and enterprise users get access to account-level CMS features for managing high-volume sites with precision. Duda includes an Internal Collections system—its version of a CMS—which allows you to create dynamic pages directly in the editor, without needing third-party integrations. Each entry in a collection gets its own unique URL, supporting SEO best practices and allowing for organized functionality. Duda offers Dynamic Page templates for common use cases, pre-connected to Internal Collections for faster setup. However, access to CMS features is limited on the Team plan, with more robust functionality reserved for Agency plans and above. Bottom line: a smarter system for scaling content While both platforms offer dynamic content capabilities, Wix Studio’s CMS is more robust, flexible and scalable across teams, use cases and skill levels. With integrated dynamic content tools, advanced design controls and developer-ready APIs, Wix Studio makes managing high-growth sites easier—whether you're building dynamic landing pages, full-scale applications or exploring the difference between static vs. dynamic websites . Learn more:  Website builder vs. CMS Best content management systems What is web design? What is CMS in web design? Wix headless CMS 05. Collaboration and client management: tools that keep you and your clients in sync  When you’re working with teams, or managing multiple clients at once, the right platform can make collaboration smoother and client handoff a breeze. Here’s how Wix Studio and Duda support your day-to-day operations behind the scenes. Wix Studio management tools include a robust set of features designed to help you work faster with your team and give clients a seamless experience.  Team features like role-based permissions, concurrent editing and on-canvas commenting make it easy to collaborate in real time. You can also speed up production by sharing design libraries, custom templates, reusable widgets and pre-built sections across team members and projects. Client management is just as thoughtful. The built-in client kit includes customizable tutorials and onboarding guides, along with automated client reports and a dedicated content mode, which lets clients update text or images without changing the layout. For large-scale clients or agency operations, Wix Studio also offers an enterprise solution, allowing client teams to manage thousands of sites, roles, permissions and SSO access from one centralized dashboard. Duda offers collaboration and client management features tailored for professional website creators. The platform's team-focused tools include customizable user permissions, site comments for contextual feedback, and asset sharing to save time and maintain brand consistency across projects. For client management, Duda provides white label solutions, automatic client reports, and native client billing tools. Clients can also be given controlled editing access to specific website sections through customizable permissions, as well as leave comments on the site for simplified communication.  Bottom line: built for teamwork, optimized for clients Both platforms offer strong tools for managing teams and clients, but Wix Studio takes the lead with its unified workspace, mobile app for on-the-go control and built-in Wix Studio management tools like the client kit and content mode. Whether you're scaling your agency or supporting a high-touch client base, Wix Studio offers more built-in flexibility to keep collaboration moving and client experiences professional. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio 06. Ecommerce capabilities: sell smarter, scale easier W hether you're building an eCommerce website  for a small business, learning how to sell online  or making an online store  for a client, your platform’s eCommerce capabilities need to go beyond just “add to cart.” Here’s how Wix Studio and Duda compare when it comes to selling online. Wix Studio comes with a built-in Wix Studio eCommerce  platform, offering tools that let you create fully customized shopping experiences. From personalized product categories to tailored checkout flows and AI-generated product descriptions, everything is designed to streamline both store management and the customer journey. APIs and SPIs are available for added customization and  omnichannel retail  features let you connect stores to marketplaces like Amazon, eBay, Google Shopping, Facebook and Instagram. A standout feature is the multi-vertical cart, which allows customers to add services and products to the same cart—ideal for businesses that sell both. On the backend, you’ll find over 100 secure, globally recognized payment solutions  including credit cards, Apple Pay, Tap to Pay and more. Shipping is fully customizable, and you can localize the experience with native language, currency and tax settings. The platform also includes a centralized eCommerce dashboard, streamlined order fulfillment tools and rev-share earning opportunities with Wix Payments . Duda also supports a wide range of selling use cases, including physical products, digital goods, services, tickets, vouchers and donations. Subscription options are coming soon. It offers essential store management features like inventory management , automated shipping, product filtering and search tools. Duda doesn’t charge platform transaction fees (note: payment gateway fees still apply) and it works with 74 payment gateways by default—Stripe and PayPal being the most common. For higher-tier plans, API access is available for custom payment solutions. AI features are also included to help generate product and category descriptions faster. Bottom line: built-in tools that go beyond basics While Duda offers flexibility and avoids transaction fees, Wix Studio stands out with a more powerful and all-inclusive Wix Studio eCommerce solution. With built-in selling features on every plan, deeper multichannel support and smart tools for both customization and growth, Wix Studio gives creators and agencies more ways to succeed in the ever-evolving eCommerce space. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing: build it right, help it rank A great website isn't just about looking good—it also needs to get found. Both Wix Studio and Duda offer tools to help you climb the search rankings, but Wix Studio delivers a more integrated and scalable approach to SEO and marketing. Wix Studio equips you with a professional-grade Wix Studio SEO  toolkit that includes custom meta tags, dynamic XML  sitemaps and the ability to add custom code when needed. You also get direct connections to leading platforms like Semrush, Google Search Console, Google Merchant Center and Business Profile—making it easier to manage your entire strategy from one place. These integrations help streamline SEO and campaign workflows for agencies and advanced users. Inside the editor, you’ll find built-in keyword research tools,  SEO features recommendations and mobile optimization capabilities—all designed to save time and boost performance. The AI meta tag generator  simplifies content optimization, while the integrated  blog maker gives you everything you need to create and manage a content-rich website. And if you're just getting started, Wix Studio has your back with resources on  how to start a blog , plus 375+ customizable templates, including blog templates ,  to jumpstart your strategy. To support continuous growth, the Wix SEO Hub  offers expert-led education through tutorials, webinars and podcasts—perfect for leveling up your skills. Plus, built-in web analytics  deliver insights into website traffic, user behavior  and performance with no extra setup required. Duda also provides a solid set of SEO tools geared toward automation. Its AI features can instantly generate page titles, meta descriptions and alt-text. You’ll also get an SEO overview to flag optimization opportunities and built-in support for Google Core Web Vitals and PageSpeed. With 99.9% uptime, your content stays online and indexable. Bottom line: more power, more visibility While Duda offers a good base of SEO features, Wix Studio stands out as one of the  best website builders for SEO . With advanced SEO tools, native Wix Studio marketing integrations, keyword research and a full suite of AI and educational resources, Wix Studio is built to help you rank higher, create smarter and scale faster. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins: customize and expand your capabilities W hen it comes to extending your site’s functionality, both Wix Studio and Duda offer flexible plugin options. Wix Studio supports two types of plugins to extend business solutions: site plugins and dashboard plugins. Site plugins add custom features to the website front end, and dashboard plugins customize the Wix Studio dashboard for a smoother user experience. Developers also have the opportunity to create and sell full-stack applications on the Wix App Market , gaining access to millions of users. These tools work hand-in-hand with  Wix Studio marketing integrations , giving you more control over everything from client management to campaign performance—no third-party patchwork required. Duda also offers a wide range of plugin support and leans heavily on this model to extend its core product. You can add both front-end and dashboard plugins, but unlike Wix Studio, many of these features are available only through paid add-ons. This can require multiple tool subscriptions to fully power your site. Developers can also build their own apps and services to sell on the Duda App Store, connecting with over 20,000 digital agencies and providing monetization opportunities. Bottom line: more built-in power with Wix Studio While both platforms support robust plugin ecosystems, Wix Studio offers more out-of-the-box flexibility with fewer add-on requirements. Its dual plugin system—plus access to the expansive Wix App Market—makes it easier to tailor both your site and dashboard experience without stacking on extra subscriptions. Add in seamless Wix Studio marketing integrations, and you get a solution that’s more unified, scalable, and easier to manage as your business or client base grows. Duda provides solid plugin functionality, but for many must-have tools, you’ll need to turn to third-party apps—often at an additional cost.  Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps  or dive straight into our guide to build Wix apps  that scale your business. 09. Native deep functionality: build smarter with dev tools and business solutions Wix Studio isn’t just for designers—it’s also a powerful platform for developers. With advanced dev tools and integrated business solutions, it helps teams build, scale and ship faster without relying on third-party workarounds. Wix Studio offers a powerful development ecosystem built to support full coding freedom. With a cloud-based IDE, AI Code Assistant and no-setup environments for development, testing and production, you can build confidently without the typical dev hurdle. Developers can leverage Wix Headless APIs to connect core business functions—like eCommerce, events and more—into any tech stack, making Wix Studio Developers  a great fit for teams seeking scalable and customizable solutions. Beyond development tools, Wix Studio business solutions  come built-in and ready to go. Whether you need event management, booking capabilities, online stores or payment processing, these features are native to the platform—no need for third-party apps or complex integrations. You get the flexibility to choose the tools you want without sacrificing ease of use. Duda also supports business features like scheduling, online stores and event tools, though many of these require third-party services or external plug-ins. Developers can build custom widgets or tap into Duda’s Partner API to create white-labeled tools tailored to client needs. Duda also offers headless content management, particularly for blogs, with support for full CRUD operations and automation via API—no interface needed. Webhooks allow real-time updates, while the Connected Content Library syncs external data sources to Duda widgets for consistent, centralized content. Bottom line: flexibility meets functionality  Both platforms support developers—but Wix Studio makes it easier to build at scale. With built-in business tools, robust dev features and fewer dependencies on third parties, Wix Studio offers a streamlined way to create fully customized, powerful digital experiences that grow with your needs. Want to see it in action?   Watch this Wix Studio tutorial on how to work with plugins and slots in Wix Studio and learn how to extend your site’s functionality with total flexibility. 10. Enterprise and large-scale solutions: build to scale W hen you're managing multiple sites or operating at scale, the right platform makes all the difference. Both Wix Studio and Duda offer enterprise-level solutions—but Wix Studio brings extra firepower to the table. Let’s take a look. Wix Studio Enterprise  is built specifically for large organizations that need power, flexibility and control. It supports multi-site management with tiered permissions at the account, group or site level for everything from CMS access and asset libraries to analytics and performance monitoring. You'll get built-in enterprise-grade security, a centralized dashboard for full visibility and 24/7 priority support, along with a dedicated account manager to help streamline your operations. The platform also includes advanced design tools and customizable templates to support high-impact, fully branded site creation at scale. For teams looking to upskill, the  Wix Studio Certification  program is another standout—offering training and validation for professionals building at an enterprise level. Duda also supports large-scale operations and targets agencies, franchises and teams with its own enterprise offering. One of its biggest strengths is comprehensive white labeling, which allows agencies to fully rebrand the platform. Duda includes multi-site management, team collaboration features, enterprise security and personal support from a dedicated account manager. Like Wix Studio, it offers 24/7 VIP support. Bottom line: enterprise, elevated Both platforms cater to high-volume, enterprise-grade needs. But Wix Studio Enterprise sets itself apart with a powerful blend of advanced design tools, built-in CMS and analytics tiering and deep customization options—all designed to keep your brand consistent and your workflows scalable. Add to that the professional growth that comes with Wix Studio Certification, and it’s a platform built not just for business, but for long-term success. 11. Support and community: because going at it alone shouldn’t be part of the plan G reat tools are only as powerful as the support behind them—and that’s where Wix Studio shines. You’ll get 24/7 customer service in English, with additional language support in Spanish, Portuguese and French during set hours. There’s also an AI-powered chatbot for instant help and a Customer Care ticket log so you can keep tabs on past interactions. If you're an agency or freelancer, applying to the Wix Studio Partner Program  unlocks priority support and exclusive resources. Wix Studio goes beyond support with a connected ecosystem of learning and collaboration. Join the Wix Studio Community  to connect with other designers, developers and creators, or dive into the Wix Studio Academy  to access expert-led courses, how-tos and certifications designed to elevate your skill set. Duda provides multi-channel support with a web form, phone, and live chat available Monday through Friday from 12 AM to 6 PM PST, including specific language sessions in English, Portuguese, and Spanish, while offering extended 24/5 support for Team and Agency plans and 24/7 live-agent chat for Enterprise customers.  Users can submit support tickets via the portal to track previous interactions and resolve issues through live chat or callback requests, with the support team handling technical inquiries related to the Duda Editor, bug reports, API guidance, and account management.  Duda also offers additional resources through its Community, University, Experts, and Developer portals. Bottom line: your built-in support team Wix Studio gives you more than answers—it gives you a community. Between 24/7 support, partner perks and ongoing learning through the Academy, you’ve got the tools (and the people) to scale confidently and creatively. 12. Pricing: plans built for how you work Whether you're testing the waters or managing multiple clients, both platforms offer flexibility—but the details matter. Wix Studio offers four plan tiers—plus a free plan that you can use indefinitely. Paid plans start at $19/month (billed annually) for Basic and go up to $159/month for Elite, with an Enterprise tier available on request. Each paid plan includes a free domain for the first year and scales with your needs: more CMS items, more collaborators, more storage—and integrated eCommerce starting at the Standard level. Duda also provides four annual plans, plus a customizable enterprise option. While all plans come with a free domain for one year, AI tools and email support, eCommerce features are sold as separate add-ons. These range from $7 to $45/month, billed annually. Both platforms offer monthly billing at a higher cost. But here’s a key difference: Wix Studio includes a permanent free plan, so you can build for clients before you ever commit. Duda, on the other hand, offers a 14-day free trial—after that, you’ll need to pick a plan. Wix Studio plans (billed annually): Free plan available with limited features Plan Price Includes Basic $19/month Free domain for 1 year Site analytics 1,500 CMS items 3 site collaborators 10 GB media storage Standard $27/month Everything in Basic, plus: Accept payments 4,000 CMS items 5 site collaborators 50 GB media storage Plus $34/month Everything in Standard, plus: Priority support 20,000 CMS items 10 site collaborators  120 GB media storage Elite $159/month Everything in Plus, and: Dedicated data infrastructure  Custom analytics 500,000 CMS items 100 site collaborators  Unlimited media storage *Prices displayed are for U.S. customers. Duda plans (billed annually): Free 14-day trial, eCommerce sold separately Plan Price Includes Basic $19/month Free domain for 1 year  Email support AI tools Unlimited Storage and bandwidth Team $29/month Everything in Basic, plus: 4 team members Dynamic pages (1 internal collection per site, up to 10 rows) Client management Agency  $52/month Everything in Team, plus: Priority support Dynamic pages with internal collections (unlimited) 6 team members Site export White label  $149/month Everything in Agency, plus: Ful white label Custom platform domain Integrate external datasets Branded client communication White label support portal Branded client login screen Analytics  Custom Custom 24x7 Support 99.99% uptime SLA Unlimited team members Integrate external datasets DIY/Simple Editor Full access to Duda’s API Single-Sign-On (SSO) Native Widget Builder Dedicated account manager Enterprise-grade security AI Text, SEO and Building Assistant *Prices displayed are for U.S. customers. Bottom line: flexible pricing, different approaches Wix Studio includes eCommerce out of the box and offers a free plan you can use indefinitely—ideal for web creators, freelancers, agencies or businesses that want to start building before committing. Duda's pricing leans heavier on add-ons and trials, so while it's robust, the real cost depends on what extras you need. Editor’s note: all pricing and information are current as of 04/20/2025. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow Differences between Wix Studio and Duda When it comes to building sites for clients, the details matter. From design flexibility to CMS control, here’s how Wix Studio and Duda compare across the features that make the biggest impact. Here’s a side-by-side look at what sets each platform apart—so you can choose the right fit for your workflow and clients. Feature Wix Studio Duda Ease of use Responsive drag-and-drop editor AI-powered tools like responsive AI, code assistant Visual sitemap and wireframe generator to streamline workflows Responsive drag-and-drop editor Some AI tools for content generation AI site section creation Design flexibility 375+ highly customizable templates Figma integration Code-free animations and effects Custom CSS capabilities Reusable components, text themes and color palettes 57+ templates No Figma integration Code-free animations Custom sections for reuse Code customization only available on Team plans and higher Infrastructure Multi-cloud hosting (Google Cloud, AWS, Fastly) 99.99% uptime guarantee Global CDN with 200+ nodes Automatic disaster recovery AWS hosting infrastructure Amazon CloudFront CDN 99.9% uptime guarantee Automated DDoS mitigation AI capabilities Responsive AI for section adjustments AI Code Assistant Image generation tool AI text generator Meta Tag creator for SEO AI-built CMS collections Visual Sitemap and Wireframe Generator AI tools for generating copy SEO tags and alt-text generation Site section creation Description optimization tools CMS & dynamic content Integrated CMS available on all plans Create dynamic pages, collections and repeaters AI-powered database management Account-level CMS for enterprise customers Wix Data APIs for code management Internal Collections CMS only available on Team plans and above Restricted capabilities on Team tier Dynamic Page templates for common use cases Expanded options exclusively for Agency and higher plans Collaboration Role-based permissions Concurrent creation On-canvas commenting Shared design assets and templates Client content mode Enterprise solution with centralized dashboard Customizable user permissions Site comments for contextual feedback Asset sharing Extensive white labeling capabilities Granular permission controls Native client billing tools Ecommerce Built-in on all plans Omni selling retail features (Amazon, eBay, Google Shopping, social media) 100+ payment providers Customizable shipping options Transaction fees apply Unified eCommerce dashboard Zero transaction fees Requires separate subscription add-ons ($7-$45/month) 74 payment providers Support for physical products, digital goods, services, tickets Integrates with Stripe and PayPal by default SEO & marketing Advanced toolkit with keyword research tools Semrush and Google integrations AI Meta Tag Generator Integrated blogging system SEO Hub with educational resources Mobile optimization features Site analytics Basic SEO tools AI-generated meta content SEO overview highlighting optimization opportunities Core Web Vitals optimization App marketplace Two types of plugins (Site and Dashboard) Option to create and sell full-stack applications Integrated app development environment Robust plugin ecosystem Requires multiple tool subscriptions App development opportunities Connected Content Library Native functionality Built-in business solutions Cloud-based IDE AI Code Assistant Headless APIs for eCommerce, event management No-setup development environments Requires third-party services or plugins for business solutions Partner API integration Headless content management capabilities Webhooks for real-time automation Pricing $19−$159/month with eCommerce included Permanent free plan available Free domain for one year Increasing storage, CMS items and collaborators with each tier $19−$149/month plus separate eCommerce add-ons 14-day free trial Free domain for one year Team collaboration features only on higher-tier plans Support 24/7 customer service in English Other languages during set hours AI chatbot assistance Partner Program for priority support Community forum and Academy resources Support Monday-Friday (12 AM-6 PM PST) 24/5 for Team/Agency plans 24/7 for Enterprise customers only Community, University, Experts and Developer portals Multi-channel support (web form, phone, live chat) Making your decision: Wix Studio vs. Duda Choosing the right platform comes down to the way you work—and what you want to build. Both Wix Studio and Duda offer powerful solutions for professionals creating websites for clients. But Wix Studio takes it a step further with unmatched design flexibility, built-in AI tools and deeply integrated business features—all within one seamless workspace. Whether you're flying solo, growing a team or managing work at scale, Wix Studio delivers a rare combination of creative freedom and operational efficiency that’s built for how modern web pros work. Wix Studio vs. Duda FAQ What's the main difference between Wix Studio and Duda? The main difference lies in their approach to web creation. Wix Studio is an industry leader when it comes to design tools and capabilities and is built specifically for professional web creators who need full creative and technical control. Its design environment is both powerful and flexible, allowing teams to create highly custom websites with pixel-perfect precision and advanced layout tools. It also offers comprehensive AI tools and integrations. In contrast, Duda caters to those needing effective white-label solutions with cost control on transaction fees (although users will have to pay for eCommerce support and often rely on third-party integrations), but may face limitations in design customization, AI functionality and integrations.  Explore the differences between Wix vs. Wix Studio to discover the best platform for your needs. Do professionals use Wix Studio? Absolutely—yes, professionals use Wix Studio. Wix Studio was built for  professionals: agencies, freelancers, web creators and developers who manage multiple client sites and need full creative control. It combines the ease of visual editing with the flexibility of advanced dev tools like custom code, APIs and responsive design at the breakpoint level. Top features that attract professionals include: Scalable site infrastructure  for complex builds Collaboration tools  that streamline team workflows and client feedback Integrated business solutions  (like CMS, eCommerce, booking and more) Dev mode  for working with custom code, external data sources and APIs Multi-site management  that simplifies large-scale projects Plus, the platform keeps evolving with feedback from its pro community—so designers and developers can keep pushing creative boundaries without leaving the Studio ecosystem. So, whether you’re building a sleek portfolio or managing 100+ client sites, Wix Studio is made to handle the job. Which platform offers better value for money: Wix Studio or Duda? When it comes to value for money, Wix Studio generally offers more flexibility and built-in features for the price, especially if you're an agency or freelancer managing multiple clients. With its all-inclusive pricing (starting at $19/month) that includes eCommerce functionality, advanced design tools and AI capabilities. Duda's base pricing is comparable ($19-$149/month) but requires additional payments for eCommerce functionality ($7-$45/month extra), potentially making it more expensive for full-featured sites. How do the AI capabilities compare between Wix Studio and Duda? Wix Studio offers a more comprehensive AI toolkit, including responsive AI for layout adjustments, AI Code Assistant, image generation, text generation, meta tag creation, CMS building and visual sitemap generation. Duda provides some AI tools for generating copy, SEO tags and site sections, but with less depth and variety compared to Wix Studio. Which platform is better for client collaboration: Wix Studio or Duda? Both platforms offer strong collaboration features. Wix Studio provides a thorough client kit, automated reports, role-based permissions, concurrent creation, on-canvas commenting and a client content mode that prevents design changes. Duda emphasizes white-labeling and granular permission controls. In short, Wix Studio emphasizes its unified workspace, mobile app for on-the-go management and comprehensive Client Kit, while Duda stands out for its extensive white labeling capabilities. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Can I create custom functionality for clients on Wix Studio and Duda? Yes, but with different approaches. Wix Studio offers a more developer-friendly environment with a cloud-based IDE, AI Code Assistant and headless APIs for custom development. Duda provides Partner API integration and webhooks but generally relies more on third-party plugins for extended functionality.

The perfect domain is just a click away: claim your domain→  No, you can't buy a domain name forever. Domain names are registered for specific time periods, ranging from one to ten years depending on the extension and name. While you can use a domain name indefinitely you need to renew it consistently in order to do so. Why can't you buy a domain name forever? Lifetime ownership is blocked by ICANN, who oversees the global ownership and management of domains. Allowing a domain name to be bought permanently could lead to the hoarding of names or unauthorized entities buying and controlling large amounts of domains, which could impact their domain cost and availability. Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: Can I buy a domain name permanently? You can’t buy a domain forever, but you can lease it for 1–10 years and make it yours to use. Just remember to renew on time, as missed renewals deactivate your domain, meaning your website and email will stop working. If that happens, don’t panic. You have a 65-day window to get it back: Stage Duration What happens Grace period 30 days You can renew normally without extra fees. Redemption period 30 days Domain can still be recovered, but may incur a fee. Pre-deletion 5 days Domain is scheduled to be released to the public. While permanent ownership isn’t possible, with timely renewals, your domain can stay yours for as long as you need it. Expert tip from Ofir Gvili, domains PMM at Wix: “Domains are like digital real estate: the right name can grow in value as your brand grows. Choose wisely now and you’ll thank yourself later when your online identity feels timeless and recognizable.” What is domain name ownership? At the center of owning a domain permanently lies the concept of domain name ownership. This is the legal right to use a specific domain name. When you learn how to register a domain , you're essentially leasing it for a predetermined period. This lease grants you the exclusive right to use the domain name as long as you continue to renew it. It's important to note that owning a domain name does not equate to owning the internet real estate it's more like renting space on the web. Another part of domain name ownerships lies with ICANN. The Internet Corporation for Assigned Names and Numbers (ICANN ) plays an important role in domain registration and ownership. As a global organization, ICANN coordinates the maintenance and procedures of several databases related to domain names on the internet. It's the body that ensures each domain name is unique and properly registered, preventing conflicts and duplication. Domain registrars like Wix are accredited by ICANN to register domain names. These registrars provide services, such as domain name searches, WHOIS lookup and domain registration, that allow individuals and businesses to choose and buy a domain. They offer various features such as privacy protection, DNS management and renewal options. When it comes to using a domain name long term, choosing a reliable registrar is crucial for the smooth management of your domain name. A reliable registrar offers robust security measures, user-friendly interfaces and responsive customer support, which are vital for maintaining control over your domain for as long as you can. Learn more: Best domain registrars How to register a domain name and keep it Choose a domain name : Start by learning how to choose a domain name that reflects your business identity and that's easy to remember. Check availability : Use a registrar's domain name search tool to check if your domain name is available. If it's taken, consider alternative names or different extensions. Select a registrar : Choose a reliable domain registrar, look for features such as customer support, pricing and additional services like business email . Register your domain : Once you've selected your registrar, proceed with the registration process. You'll need to provide personal information and choose the registration period. Configure DNS settings : After registration, configure your DNS settings to point your domain to your website's hosting server. If you register your domain with Wix, this step is take care of for you. Verify ownership : Complete any necessary verification steps required by the registrar to confirm your ownership of the domain. If you're looking for long term ownership of your domain name because it's important for your brand and business, we recommend choosing and registering a domain with a registrar like Wix. Why? Because choosing your domain and registering it with the same organization as where you build your website means you don't have to worry about the rest of your website infrastructure when understanding how to create a website ( web hosting , website security) and you know there are robust alert systems in place when it comes time to renew your domain. This makes it less likely you'll have its registration lapse and you can use it long term. Ready to get a website domain name ? Get started with Wix today. What is long term domain name registration? Long-term domain registration involves securing a domain name for an extended period, typically beyond the standard one-year term. However the maximum is generally no more than ten years at a time. This offers several benefits, including a reduced risk of losing your domain due to expiration and potential cost savings from multi-year discounts. It also means you don't have to be on top of your domain renewal every year or so. For domain names with .com , .net and .org extensions, Wix offers renewal options for up to ten years. The options include every 1, 2, 3, 5, and 10 years. It's important to understand however that the concept of lifetime domain name ownership doesn't exist. Some services may claim to provide lifetime registration, but they often involve complex terms or rely on emerging technologies like blockchain. When considering these options, it's vital to evaluate their legitimacy and ensure they align with your business goals and legal requirements. Learn more: .org vs .com vs .net How to choose a domain name that works long term Choosing a domain name that you use for a long time, is not just about how to register and renew it. It's also about choosing a name that you can use for your business and brand long term too. This means you want to choose a name that is available, of course but also one that is: Memorable, easy to remember (usually this means nothing too long, easy to pronounce). Expert tip from Einat Shafir, product manager at Wix: "Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable." You can think unique, as you want to stand out with your domain as a brand, or at least create something that helps you be trusted. Not offensive, including culturally appropriate. Reflects your brand first and foremost, both in the short and long term. It can be tempting to opt for something quirky when you're just starting a business but think about where you want to grow with it long term and if it will still work once you're a bigger company or one with a wider range of offerings. Ready to take the next step? Create a website for free and bring your ideas to life. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Can I buy a domain name permanently? FAQ How do I protect my domain from squatters? Once you register a domain, make sure to renew it on time—missed renewals are the main way squatters get hold of domains. You can also enable domain privacy and lock your domain through your registrar to make it harder for anyone to transfer or hijack it. Choosing a unique, brandable name can also reduce the risk of squatting. How much does a one-time domain cost? Domains aren’t purchased just once; they’re leased yearly. Costs vary depending on the domain extension (like .com, .net or .co) and registrar, typically ranging from $10–$50 per year. Some premium domains cost more, but you’ll always pay annual renewals to keep your domain active.

Build your website in minutes, try Wix for free today → Looking for the best website builder for your coaching business? Whether you're a life coach, business consultant or wellness expert, the right platform can help you create a professional website quickly and affordably. In this article, we’ll step into the position of coach (just for a moment) to give you expert guidance on choosing the best coaching website builder. From drag-and-drop website builders to AI website builders , from simple website design  to sophisticated and business-savvy tools—our diverse roundup includes seven top-picks. We’ve reviewed each of these platforms, highlighting stand-out design features, user experien ce, pricing, business tools and more.  Learn more about how to build a website from scratch . When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  TL;DR: best website builders for coaches Whether you're exploring how to make a coaching website  for the first time or you're ready to upgrade your online presence, this guide breaks down seven of the best platforms for coaching websites. Each one supports your business differently—whether you’re just getting started, scaling a growing practice or looking to monetize your expertise through courses or communities. Use the table below to quickly compare features and find the coaching website builder that aligns with your style, budget and business goals. Website builder Best for Starting price (annual) Wix All-in-one branding and business growth Free plan available; Premium plans start at $17/month Kajabi Community-building and authority positioning Paid plans start at $71/month Teachable Monetizing knowledge via courses Paid plans start at $29/month Showit Visual branding and full design freedom Free 14-day trial; paid plans start at $19/month Strikingly New coaches on a budget Free and paid plans; paid plans start at $16/month Weblium Small business coaches ready to scale Free and paid plans; paid plans start at $5.78/month Thinkific Professional coaches offering courses Free trial available; paid plans start at $36/month Editor's note: Pricing information is updated as of November 25th, 2025. Expert tip from Esin D. Habif, product marketing lead at Wix: "As a business owner or entrepreneur, you’re wearing multiple hats. Building a brand, managing your website, handling domain, hosting, SEO, marketing and everything in between to keep the business running. When you're running the show solo, choosing a website builder that makes it all that easy and intuitive—while still delivering expert-level results—can be a total game changer. The 7 best website builders for coaches Now that you know what to look for in a platform, let’s explore the 7 best website builders for coaches. Each of these tools can help you build a site that not only looks great, but actively supports your business goals—whether that’s offering 1:1 sessions, expanding into online courses or learning how to start a coaching blog  to boost your visibility. From beginner-friendly options to scalable solutions, these platforms give you the tools you need to grow, connect and discover how to make money as a coach  online. Wix   Kajabi   Teachable   Showit   Strikingly Weblium Thinkific   01. Wix  TL;DR: Best for ambitious coaches ready to build, brand and scale professionally, who refuse to compromise on design or functionality.  When it comes to the best small business website builders , there’s a reason Wix stands out as a top choice across the board. Offering quality design, must-have features and excellent technical support, the platform is known for balancing trendy web design with enterprise-scale growth potential. Coaches with the goal of building their brand and business at any stage will appreciate making a website with Wix.  There’s no learning curve, but your visitors would never know it. The platform offers one of the most flexible experiences for building a website available, offering a drag-and-drop  interface, thousands of website templates and an AI-assisted editor. Whichever way you choose to start, you can customize your site almost endlessly with Wix—and manage it on your own as your business grows.   Why Wix works for coaches Wix combines tools for cost-effective website creation, business management, brand-building and scalability , all into one platform. If you’re just starting a coaching business, for example, you’ll appreciate its free blog maker  or color palette pairing tool. Wix’s business website suite also offers endless ways to find the perfect domain name —from a domain name generator to domain name search tools—while knowledge-driven resources from experts and visual inspiration from other Wix users are readily available to guide every step of your venture.  The platform is also designed for consistent (and quality) business management. Wix’s scheduling software, online payment processing and customer management system are built-in to give ample support to you and your customers. Client bookings and payments happen directly on your site, and you can automate communication using email or live chat—this way, you’ll focus less on administration, and more on providing your amazing coaching services.  When it comes to your business’s growth, you can definitely count on the platform’s emphasis on marketing. Wix always seem to have their finger on the pulse of the latest digital marketing necessities, making sure their users can grow while providing detailed web analytics  to measure success. Wix customers benefit from features like email marketing, business listings, social media integration, online advertising and more. Expect top-notch SEO support, too—Wix websites are built with SEO best practices in mind, and tools like its SEO Learning Hub help users customize their SEO settings.  Key features of this coaching website builder A large collection of industry-specific coaching website templates Built-in bookings system and payment processing  Components for how to start a blog  and developing online courses   Detailed website analytics and small business insights  Marketing tools that are up-to-date with the latest business trends Custom landing page builders and sign-up forms  Multilingual website capabilities for businesses with an international presence Extensive resources and Wix customer support  Mobile website design and  mobile app creation  Custom domain names, including .coach domain names Built-in branding tools Wix pricing: Wix offers a free plan. Wix Premium Plans start at $17/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Light ($17/month): Ideal for basic website needs, including an SSL certificate , SEO tools, two GB storage, two collaborators, one-year free domain, Google Ads credits and up to four lead forms. Core ($14.5/month): Perfect for growing businesses, adding 50 GB storage, up to five collaborators, ten lead forms, basic analytics, payment processing, social sales, bookings and event management. Business ($19.5/month): Best for enhancing online presence, with 100 GB storage, ten collaborators, 75 lead forms, standard analytics, eCommerce tools, automated discounts and back-in-stock notifications. Business Elite ($79.5/month): For scaling, with unlimited storage, 15 collaborators, 100 lead forms, advanced analytics, priority support, enhanced eCommerce and a full-featured developer platform. Learn more: Coaching business name ideas Coaching slogans Coaching website examples Wix vs Wix Studio What is web design? 02. Kajabi  TL;DR: Best for established coaches ready to transform into thought leaders and build communities. Kajabi is especially popular among coaches in the health, wellness, lifestyle and business sectors. It’s successful in giving these business owners tools to strategize long-term growth, and particularly suits coaches ready to pursue course creation and community building. The platform emphasizes technical tools needed to branch out from one-on-one coaching, making it easy to create comprehensive course offerings, membership tiers and coaching packages.   Compared to Wix, this drag-and-drop tool doesn’t deliver the same level of design flexibility. Instead, Kajabi delivers polished, conversion-focused templates that prioritize function over endless customization. Their template collection may be more modest, but it boasts diverse aesthetic styles and delivers some gorgeous, modern website designs . Kajabi’s template packages cater to specific business goals, using detailed content blocks, layouts and features optimized for digital products, webinars or sales funnels, for example.  Why Kajabi works for coaches Kajabi stands out for professional coaches by focusing on how to grow and monetize the community that’s hooked on your personal brand. Transformative features encourage users to broaden their services, giving them the functionality to host virtual meetings, live workshops, group sessions, coaching cohorts or corporate teams who want to learn together.  Key features of this coaching website builder Ready-made website templates Landing page templates and built-in sign-up forms   Built-in bookings system and payment processing  Supports group meetings, online course and interactive workshops Website and behavioral analytics SEO support Marketing tools like email campaigns, blogging and social media app integrations User-friendly resources for how to use their product, such as free guides and webinars Multilingual capabilities for businesses with an international presence Customer support and help center Mobile website design and mobile app creation  Custom domain names  Kajabi pricing: Kajabi offers paid plans starting at $71/month (billed annually). 03. Teachable TL;DR: Best for knowledge-driven coaches ready to build recurring revenue through digital products.  Teachable is a website builder uniquely crafted to build scalable and recurring revenue streams from your coaching expertise. For coaches ready to diversify their audience and maximize income—beyond hourly coaching sessions—the platform’s products and marketing arsenal can empower you to package and monetize your knowledge.  The website editor itself prioritizes ease-of-use, providing users with a drag-and-drop interface. Using Teachable’s education-centric layouts, you’ll have less template options and control over customization compared to a platform like Wix. However, this simplicity comes with a purpose: the platform aims for consistent design to give you a quick, streamlined set-up for usability, making it possible to personalize your content with logos, custom headers, color schemes, fonts and media.  Why Teachable works for coaches Teachable has all the functionality you need to host private or small-group coaching sessions online—including integrated bookings, payment systems and customer management. Its customer management system ( CMS ) provides extra support and personal touches to build a deeper connection with clients between sessions. From one dashboard, you can help them stay on track with their goals by sending materials, setting up automated reminders and providing online intake forms for quick onboarding.   Key features of this coaching website builder A large collection of industry-specific coaching website templates Built-in bookings and payments system with membership capabilities Online course website templates  AI tools for content creation Marketing tools like email campaigns, custom landing pages and lead capture forms Analytics and reporting  Extensive resources for coaches, including business guides and an accelerator program for selling online courses Mobile website design and mobile app creation  SEO friendly  Custom domain names  Teachable pricing: Paid plans start at $29/month (billed annually). Learn more: Best website builders for teachers How to start a teaching blog How to make a teaching portfolio AI portfolio examples Membership website builders 04. Showit TL;DR: Best for brand-conscious coaches who want more design control to create an authentic and memorable online presence.  Showit stands out for its user-friendly interface, eye-catching design features and supportive resources—helping coaches at any stage leverage their personality into the biggest marketing asset. While other coaching website builders invest more in simple website creation, Showit focuses on giving coaches professional-grade design freedom to make an unforgettable brand and online presence. Their philosophy is simple: you should love your website, and it should be as unique and authentic as your coaching approach.  Whether you’re a wellness coach who needs a serene, organic web design or a business coach who wants bold, authoritative aesthetics—Showit provides a complete visual toolkit to design according to your coaching personality. The platform’s drag-and-drop editor is described as “anything but cookie-cutter,” breaking free from rigid content blocks to provide pixel-perfect control. Bridging the gap between design and marketing psychology, the platform’s emphasis on design freedom is part of a bigger goal: how authentically your coaching website represents your personal brand. Why Showit works for coaching websites Showit gives you tools to build trust with visitors, and a growing revenue, too. Custom fonts and web animations create an unforgettable first impression, while strategically placed pop-up forms can be used to capture leaves. Not all of Showit’s business tools are featured within the platform itself, but the tool integrates seamlessly with third-party software for booking, payments, email marketing and client management.  Key features of this coaching website builder Marketing integrations with social media apps, email marketing apps and more SEO friendly  Highly customized mobile website design  Integration with Google Analytics  Booking system and payment app integrations  Connect custom domain name  Notable customer service Integrates with marketing tools  Mobile website optimization  Showit pricing: Showit offers a free 14-day trial, with paid pricing plans after that. Paid plans start at $19/month (billed annually). 05. Strikingly TL;DR: Best for new coaches who need a simple, budget-friendly website up and running fast.  If you’re just starting your coaching business and want to quickly establish your online presence, Strikingly offers a fast, beginner-friendly way to get a professional site online. With straightforward visual features and simple customization options, it’s a great choice for launching quickly and affordably—without a steep learning curve. That said, Strikingly is best suited for early-stage websites or more streamlined needs. While it may not offer the advanced design flexibility or business tools found on some other platforms, it delivers exactly what many new coaches need: a clean, functional site that’s easy to set up and manage. As your coaching practice grows, you may eventually look for additional features like course creation, deeper customization or expanded content options—but Strikingly remains a solid starting point for getting your brand online with confidence. Why Strikingly works for coaches While Strikingly’s design flexibility is limited, you’ll have enough customization options to reflect the essence of your personal brand. For example, you can upload photos, add your own content, include a logo or add a testimonials section to your site. Contact forms and basic audience management tools make it possible to streamline sign-ups, provide in-take forms or capture leads for communication—however, the platform is not equipped with technology for online calls, scheduling or payments without upgrades and third-party tools.  Key features of this coaching website builder Website templates with an emphasis on one-page sites and landing pages Integrates with third-party booking tools  Quick set up for landing pages highlighting a specific service  You can create a simple blog  Built-in SEO foundations Custom domain connection  Support online payment software integration Marketing integrations available  Website analytics  Strikingly pricing: Strikingly offers both free and paid plans, with paid plans starting at $16/month (billed annually). Learn more: Best one-page website builders Best landing page builders Best AI landing page builders Multi page website vs one-page website Best one-page websites Landing page vs website 06. Weblium TL;DR: Best for growing small-business coaches who want professional sophistication without overwhelming complexity.  Weblium is a website builder that’s perfect for coaches who have outgrown basic builders, but aren’t quite ready for endless customization or scaling their business offering.   The platform has gained popularity thanks to its appeal for small business owners, delivering professional website designs that don’t overwhelm you in the process.  Its template collection is full of business-oriented layouts, with straightforward designs catered to life coaches, relationship coaches and business coaches. Their editor includes all the essential elements for a coaching website: compelling hero sections, services showcases, testimonial displays and contact forms. They may be simple, but not generic—designed to let you input your own elements to help you establish your personal brand, while providing essential functionality for converting visitors into clients.   Why Weblium works for coaching websites  For small business owners, Weblium is a great option because it bridges the gap between affordable and advanced web design . Although it lacks native booking software, it integrates seamlessly with apps like Calendly and popular payment processors to make scheduling easier for your clients. Its built-in CRM can manage client inquiries, while providing an ongoing list of contacts in one dashboard.  Key features of this coaching website builder A collection of 300+ professionally designed templates AI tools for content creation Integrates with booking and payments software Custom landing pages and contact forms Website analytics  Foundational SEO setup Automatic mobile website design Customer support Connect custom domain names  Weblium pricing: Weblium offers both free and paid plans, with paid plans starting at $5.78/month (billed annually). 07. Thinkific TL;DR: Best for established coaching professionals ready to transform their expertise into structured online courses with engaged student communities. When you’re ready to branch out beyond individual coaching sessions, Thinkific has everything you need to turn into a course creator. Whether you want to train new coaches or educate your clients through structured programs, Thinkific provides the complete infrastructure for an outstanding learning environment. From one-off courses to monthly or yearly memberships, Thinkific lets you manage courses, students, material and communities from one dashboard. Whether you need a simple landing page for course sign-ups, or a comprehensive educational hub, Thinkific’s professional templates and AI editor make setup effortless. The platform’s real power emerges in its course delivery options—a suite of tools that includes interactive quizzes, automated learning notifications, achievement rewards, live-streamed sessions and mobile app access—everything you need to create a learning experience that keeps students engaged and on-track.  Why Thinkific works for coaches If course creation sounds like an interesting path for your coaching business, Thinkific is a tool that can scale your website seamlessly as you grow with this endeavor. Its well-equipped CRM keeps you organized and maintains consistent communication with students, while marketing features like coupons, upsells and email integrations maximize your revenue potential with course launch. Key features of this coaching website builder  Built-in payment processing Live streaming capabilities  AI tools for content creation Integrates with booking and payments software Custom landing pages and contact forms Website analytics  Mobile website and mobile app  Foundational SEO setup Customer support Connect custom domain names  Thinkific pricing: Thinkific offers a free trial, paid plans start at $36/month (billed annually). Editor's note: Pricing information is updated as of November 25th, 2025. What are key features to look for in a website builder for coaches?  Our goal is to help you find the best coaching website builder to match your personality, style, budget and business goals. First and foremost, we’ve highlighted beginner-friendly tools that deliver quality visual results. But a website for coaches is the one of the  types of website  that needs more than just a platform with aesthetic and user-friendly features. The ideal coaching website builder merges these foundations with effective tools and functionality to help you accomplish three important goals: Establish authority : Your website should position your coaching business as a trusted service and present your personal brand effectively to make it clear that you’re an expert in your field. Bring more traffic : The right platform will include built-in SEO features  and other promotional tools to get more visitors and improve your chances of attracting clients. Convert visitors into clients : Lead capture forms, booking software and an appointment scheduler  are essential for turning new visitors into actual clients. With the above criteria in mind, there are specific features we looked out for when rounding up our review of the best coaching website builders. Coaching website templates Quality website templates  are the perfect starting point for a coaching website, with ready-made layouts and built-in sections tailored to a coaching business—for example, services testimonials , photo galleries and scheduling. We prioritized platforms that offer both coaching website templates  and wellness website templates , so you can streamline the design process while aligning with your niche. SEO-friendly support If your website ranks well for queries like “life coaches near me,” you can capture people at the exact moment they’re ready to invest in your services. We focused on platforms that offer robust SEO features , giving you the technical groundwork to compete for high-intent searches—these are the ones most likely to convert into bookings. Customization to reflect your brand Success when learning how to start a coaching business  depends on the strength of your personal brand. From custom color schemes  to typography  and logo design , these elements create a distinct presence that sets you apart from other coaches. We highlighted platforms that allow deeper customization than the average drag-and-drop website builder , giving you the freedom to express your unique coaching personality online. Booking and payment software An integrated appointment scheduler and payment solution can transform your website into a self-sufficient business hub. Whether built-in or via third-party integrations, this feature is crucial for handling client bookings and collecting payments efficiently. Marketing features Combined with strategic  marketing strategies , your website can become a powerful revenue driver. We prioritized builders that offer email marketing , lead capture forms, advertising integrations and social media tools—all of which help attract and retain clients. Built-in website analytics  allow you to track performance and refine your coaching marketing  over time. How we reviewed the platforms on this list  Real user insights: We dove deep into authentic reviews from actual coaches and web design professionals, analyzing various testimonials to understand what works (and what doesn’t) for real-world coaching businesses. Expert ratings gave us the technical perspective, while user experiences revealed more about the day-to-day reality of these tools.   Hands-on testing : When possible, I rolled up my sleeves and tested these platforms firsthand through trials and premium subscriptions. There’s no substitute for actually building websites, testing booking flows and experiencing the user journey your potential clients will navigate.  Coaching-specific focus: Generic website builders may not cut it for your coaching business. We evaluated how each platform handles the unique needs of coaches—from booking tools and client management to online streaming features and more. Our goal was to prioritize platforms that grow with your business, so you won’t outgrow your website builders as your coaching practice expands.   “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix Check out more reviews of website builders that can support your business online:  Best AI website builders  Free website builders  Cheap website builders Best website builders for freelancers Best website builders for consulting businesses Best website builders Best mobile website builders Best responsive website builders Best low-code no-code website builders Understanding the costs of the best website builders for coaches Beyond giving you design, business and marketing tools, the best coaching website builders factor in the costs of many back-end processes. To give you a better understanding of what’s included, here’s a look at some of the technical processes we often take for granted when choosing an all-in-one website creation solution.  Domain name connection   A domain name  is your site’s web address, and every website that’s published live on the internet has one. Acting as an important element for both your site’s branding and technical setup, a domain includes both its name and top-level domain (also known as TLD—that’s the .com  in Wix.com , for example). All of the coaching website builders in our list give you the option of connecting a domain (whether included in a paid plan or as an upgrade), handling the technical setup of linking your site to your web address for you.  With a free plan, website builders will provide you with a branded subdomain (for example, free users on Wix will get: yoursite.wixsite.com .). But the best option is using a custom domain. This should include your business’s name and a relevant or niche-specific TLD, such as .com , .net , or .coach . “The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design Learn more: What is top-level domain Web hosting  For your website to function completely, it requires web hosting . Website hosting is what provides your site with the necessary infrastructure to store your site’s files and content, make them available on the internet and deliver to your website visitors. While the capacity, speed and quality varies according to your platform, each of the coaching website builders we’ve included above provide free web hosting . This way, it makes the process of how to host a website  properly so easy, you don’t have to worry about the fees or communications with a third-party hosting provider—in fact, you really don’t have to think twice about it.  Website security  Website security  is incorporated into the platforms listed above, providing your website’s data, content and infrastructure with the protection needed to prevent threats. You can’t put a price on the peace of mind you get from knowing your site’s security is managed with real-time detection and quick responses.   “The topics of data protection and security are close to Wix’s heart. Therefore, all websites and online shops you create with Wix are automatically encrypted with an SSL certificate so you can be sure that all your users' data is secure and protected at all times.” - Elisa Drescher, external data protection officer for SaaS, start-ups, SMEs Website performance  A successful website goes hand-in-hand with quality performance, which is one the biggest factors when it comes to user experience. Website performance  ultimately refers to how consistent and fast your site delivers content to visitors. The best website builders support speedy loading times, so your customers don’t have to wait for content to display, along with solid site reliability  that provides as close to a 100% uptime  as possible.   Quick tips for using a coaching website builder  We wanted to wrap up by giving you some simple pointers for designing your site with a coaching website builder. For a deeper overview and step-by-step process, check out our guide on how to make your coaching website.   Tip What to do Purpose Clarify your focus Define your services, target audience and coaching goals Help share your content and design around what your clients actually need Build engaging pages Create purposeful pages with strong CTAs and relevant content Keeps visitors interested and encourages them to take action What a compelling slogan Add a memorable phrase near your site's header Reinforces your mission and instantly communicates your value Optimize for mobile Use responsive design and test your site on different devices Ensures a seamless experience for the majority of users browsing on mobile Make it accessible Follow accessibility best practices like alt text and color contrast Expands your audience and supports legal compliance Start a blog Share tips, insights and updates via a blog Builds trust, boosts SEO and helps clients get to know you better Launch with confidence Use a launch checklist to review every element of your coaching website Prevents technical or UX issues from getting in the way of a strong first impression   Best website builders for coaches FAQ What is the best website builder for coaches? The best website builder for coaches depends on your goals, budget and technical comfort. Wix is a top all-in-one choice, offering design flexibility, built-in tools like an appointment scheduler, SEO features and coaching website templates. How do I build a website for coaching? Start by choosing a coaching website builder that suits your needs. Select a template, add your logo and content, highlight your services and integrate tools like booking forms or email marketing. Platforms like Wix include everything from SEO tools to website analytics, making it easy to manage your site even as you scale. Can I make money from a coaching website? Absolutely. Your coaching website can serve as your primary sales tool. Use it to book sessions, sell digital products or courses, build your email list or start a coaching blog that brings in traffic. Combine marketing strategies with strong CTAs to convert visitors into clients and revenue. Do I need technical skills to build a coaching website? No. Modern coaching website builders are designed for non-technical users. Drag-and-drop editors, AI-powered website tools and pre-designed templates make it simple to create a professional site without any coding experience. What pages should a coaching website include? At a minimum, include a homepage, About page, Services page, Contact page and a Booking or Schedule page. Adding testimonials, FAQs or a blog can increase trust and visibility, helping potential clients learn more about your expertise and book your services. Is Wix good for coaches? It is good for coaches because it offers professional website templates designed for coaching businesses.  Its integrated Wix Bookings tool is essential, allowing clients to schedule sessions and pay for packages directly on your site 24/7. It also include other useful features such as built-in forms and SEO tools.

Get  free website hosting  from Wix today → To host a website, you need a web hosting service that stores your site’s files and makes them accessible online. You can either use a website builder with free web hosting included or choose a separate hosting provider and connect your site manually. The right hosting depends on factors like expected traffic, storage needs, setup complexity and security. These choices affect your site’s speed, reliability and ability to grow. Even the best-designed free website won’t work without reliable hosting. In this guide, we’ll explain how to host a website and help you decide the right fit for your goals. Learn more: How to start a website Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: how to host a website To host a website, you need a web hosting service that stores your site’s files on a server and makes them accessible online. Start by choosing a hosting type (like shared, cloud or managed hosting), then pick a reliable provider based on your traffic, security and budget needs. Register a domain name , build your website using a website builder or custom setup and launch. For the easiest option, use a website builder like Wix, where hosting, security and maintenance are included. What to do Why it matters Select a type of web hosting Determines your site’s performance, scalability and level of control Consider your website hosting needs Helps you choose the right resources for traffic, storage and security Choose a web hosting provider Ensures reliable uptime, support and long-term flexibility Register a domain name Gives your website a professional, easy-to-find web address Create your website Brings your site to life with content, design and functionality Learn more: Does Wix host websites? What is web hosting? Web hosting is what makes your website live and accessible online by storing its files on a server and delivering them to visitors when they enter your domain name. Most hosting providers handle server maintenance, updates and security for you, keeping your site running smoothly without technical setup. While self-hosting offers more control, it requires advanced knowledge and hands-on management. Choosing a reliable hosting provider is essential, as it directly affects your site’s speed, security and overall user experience. Learn more: What is web hosting? How to host a website in 5 steps Select a type of web hosting Consider your website hosting needs Choose a web hosting provider Register a domain name Create your website 01. Select a type of web hosting There are six main types of web hosting and based on the type of website you plan to create, you need to decide which is best for you. Shared hosting allows website owners to share a server with others to minimize operational costs. You can think of shared hosting as an apartment building where all tenants share a single structure–each user can easily manage their site through their own separate account, but cannot access advanced controls. The main benefit of shared hosting is the low cost but multiple users can create issues with performance and site reliability especially for high traffic sites. Dedicated hosting provides a single user an entire server. In real estate terms, dedicated hosting is like a house where the owner controls every aspect of the space. Large companies often choose this web hosting type because it allows for maximum customization, flexibility, and security. It is also the most complex and expensive type of web hosting. VPS (virtual private server) hosting divides a server into independently functioning virtual compartments. Each website is stored in one of these compartments, providing owners with a middle-ground between shared and dedicated hosting in terms of pricing and management capabilities. If shared hosting is an apartment building, VPS hosting is a townhouse with spaces divided into separate, functional units. Colocation provides a business its own dedicated server to support its website and stores it in a data center among other businesses’ servers. Large enterprises primarily use this hosting type. This allows them more control over the management and security of their hosting. Cloud hosting provides your website its own dedicated resources on a network of multiple servers, rather than on a single one. This fast-growing type of hosting makes it possible to access all your website data from anywhere. Cloud hosting offers website owners improved performance and security at an accessible price point. With approximately 200+ million active websites  online, cloud hosting has become increasingly advantageous for its scalability, security, speed and accessibility. Multi-cloud hosting simultaneously hosts websites on multiple networks. If a network goes down, it will automatically redirect all of the websites it hosts to another hosting network. This greatly reduces the chance of a website being down due to network issues because a backup host is always in place. Home servers , hosting a website from your own home server can be an ideal option for people who need more control over how their websites are managed. Using a home server allows you to customize how your site is hosted, what software and hardware it uses, how secure the hosting environment is, and how reliable the uptime is. This can be a complicated option if you're not sure exactly how it works, or how to handle troubleshooting. Managed hosting is a service where the hosting provider handles all the technical aspects of your server, including updates, backups, monitoring and security. It’s like having a property manager for your website, so you can focus on your business instead of server maintenance. This option is great for those who want the benefits of dedicated or VPS hosting without needing technical expertise. While it’s typically more expensive, the convenience and reliability make it a smart choice for growing websites that need consistent performance and support. Tip: Wix uses two of the biggest networks on the planet, Google Cloud Hosting and Amazon Web Services (AWS) , to protect user sites via multi-cloud hosting. In case these networks ever go down, Wix also uses its own disaster servers to ensure that all sites continue functioning even if network interruptions occur. For a more in-depth look at cloud hosting vs. shared hosting , check out our guide. 02. Consider your website hosting needs If you already worked out how to make a website, your website needs and function is a huge determining factor when it comes to choose the type of hosting you need, and your hosting provider. Consider how much traffic your site will receive in a given time period, will there be times when you might expect sudden increases in traffic. This is of specific concern for eCommerce hosting websites who handle large amounts of seasonal and holiday traffic. You will also need to take into account your need for reliability. Not just during times of traffic surges, but if servers go down - does your hosting option and provider, step in with backup options? Will you accept payments on your site, and if you will - how will you ensure your hosting choice protects your customers sensitive details. There's also the issue of your budget. It use to be that the safest hosting options, cloud hosting for example, were expensive and inaccessible. This is no longer the case and everyone can have access to reliable and safe hosting, often for free. When hosting a website, it is also important to consider how your web host will handle issues such as backup and recovery of data, user authentication and authorization, website performance optimization and how user data such as passwords is stored and secured. Uptime is the amount of time a web hosting service is available to users over a given period, or how long the websites stored on a server or network are up and running. Bandwidth is the amount of data your website can transfer to visitors over time. You can calculate your website’s bandwidth needs based on your expected traffic volume and your average page size. Security is how hard it is to harm your site. Websites can be attached through their servers, some of the more popular include DOS and phishing attacks. These can lead your site vulnerable to data breaches and theft which can put your business, and your online customers at risk. Without diving into technical details, here are a few specs you should take into account before you decide on a web hosting provider: Software: Apache, Nginx, IIS Hardware: CPU, RAM, storage capacity Cybersecurity: firewall protection, encryption Server configuration: database settings, software version Uptime reliability Customer care availability Since web host service providers provide quite similar technical specifications, you can use these additional features as a tie-breaker: Free website. Take advantage of a web host provider that also provides a complete website building platform. Custom email addresses. Align your branding strategy with a custom email address featuring your business name. Online scheduling software . Allow your clients to book appointments or services with you and manage your own calendar, all in one place. Advanced SEO features . Use professional SEO tips and protocol to boost your website’s Google ranking. Customer support. Whether through an online help center, phone calls, or social media responses, reach your hosting service quickly in case of emergency. SSL certificate and HTTPS . Both are essential security measures taken by your hosting provider to ensure the security of your site. HTTPs allows your site to communicate securely with your server and also shows your site visitors they can trust your site with their personal and payment details. 03. Choose a web hosting provider Your web hosting provider allows you to store all of your website data and deliver it to your visitors. So how do you choose the best web hosting provider ? Once you’ve identified your website needs, look for a host that meets them. For example, if you own an eCommerce photography website, you’ll need a host that guarantees enough storage to upload all your image files. Tip: Wix automatically provides users with 500MB of free cloud storage, but you can always upgrade to a premium plan and purchase as much as 50GB as your online storage needs grow. Security is obviously another paramount feature for eCommerce sites, as they need to protect private customer data. Cyber attacks are on the rise , and you want to choose an experienced hosting provider that adheres to international standards with a comprehensive understanding of cybersecurity basics , like Wix. Lastly, choose a provider that offers flexible plans that you can upgrade or cancel at any time. This gives you the freedom to make adjustments as you see fit. 04. Register a domain name A custom domain name conveys professionalism as well as makes your site more distinctive, easy-to-find and search engine optimized. Most website hosting platforms offer domain registrars so you can easily create your domain name and purchase a host in the same place. Tip: With Wix, users get a free domain for the first year, meaning you won’t need to worry about domain name costs up front. To select a URL, consider simple keywords or phrases that best describe your site. If creating a business website, simply use your business name as your domain. If someone has already claimed that domain name, add your business city or state to differentiate it. Take a look at this step-by-step guide on how to choose a domain name that represents professionalism, searchability and brand value. Learn more about what a domain name is. 05. Create your website Once you've chosen your web hosting provider and purchased a domain name, it's time to create your website. Start by choosing a website builder, like Wix that fits your technical skills and website requirements. For an easy and user-friendly experience, Wix offers intuitive design options and hundreds of website templates. Design your site by selecting a template that reflects your brand’s style and has mobile compatibility for wider reach. Then create engaging content to clearly convey your message and captivate your audience. Add essential features like contact forms, galleries or eCommerce capabilities based on your goals. Test your website thoroughly before launching to ensure all features work smoothly and provide a seamless user experience from the start. Why do you need web hosting? You need web hosting because it's the space on a server where your website's files are stored. When someone visits your website, their computer sends a request to the server where your website is hosted. The server then sends the website's files back to the computer, and the website is displayed. Without web hosting, your website would not be accessible on the internet. Here are some of the benefits of using web hosting: Reliability :  Web hosting providers typically have high-uptime servers, which means that your website will be up and running most of the time. Security:  Web hosts usually offer security measures to protect your website from hackers and other threats. Performance:  Web hosting providers often optimize their servers for website performance, which means that your website will load quickly for visitors. Support:  Web hosts typically offer support to help you with any problems you have with your website or web hosting account. What you need to host a website To host your website, you'll need a few essential things: Domain name This is your website's address on the internet. Choose something memorable, relevant to your website's purpose and ideally, easy to spell and type. "The main thing to consider when choosing a domain is finding one that aligns with your brand and is easy for your customers to remember. It's important to have a domain that reflects your business and makes it easy for people to find you online." Einat Shafir, Product Manager Domains at Wix.com Web hosting A web hosting service provides the storage space and computing power to run your website and make it accessible to everyone on the internet. Choose a reliable host with good uptime and customer support. Website content Craft engaging web content  that resonates with your target audience and keeps them coming back for more. It could be informative blog posts, eye-catching product pages or a portfolio of your stunning artwork.  Website design Choose a website design  that aligns with your brand and content, prioritizing user-friendliness and intuitive navigation.  Tips for choosing a web host In addition to technical factors like uptime, speed, security and support, there are other considerations when choosing a web host. Here are a few tips to help you: Consider your website needs What kind of website do you have? How much traffic do you expect? What features do you need? For example, if you have a simple blog, you may not need a lot of storage space or bandwidth. But if you have a large eCommerce site, you'll need a web host that can handle a lot of traffic and transactions. Compare prices Web hosting prices vary depending on the features and resources that you need. Be sure to compare prices from different providers before you choose a plan. With a Wix website hosting is always included for free. Read customer reviews Read reviews of different web hosting providers to see what other customers have to say about their service. This can help you identify potential problems with different providers. From these reviews, choose a web host that has a good reputation for customer service and support. This is important because you may need help from your web host from time to time. Evaluate customer support When hosting a website, having reliable customer support can make a substantial difference in your overall experience. Check if the hosting provider offers 24/7 support through various channels like live chat, email or phone. Quick and effective help is essential, especially during technical difficulties that could affect your website's performance or accessibility. Check for scalability options As your website grows, your hosting needs may change. Opt for a provider that offers scalable solutions, allowing you to upgrade your hosting plan seamlessly as your site’s traffic and storage demands increase. This flexibility ensures your website can handle growth without experiencing downtime or performance issues. Or choose from the start web hosting, like with Wix that can handle your website and its traffic, as it scales. Focus on security measures Security is an essential aspect of web hosting. Protect your site and its visitors by choosing a provider that offers robust security features, such as SSL certificates, firewalls and malware scanning. Regular updates and security patches are vital to guard against vulnerabilities. By prioritizing security, you can safeguard sensitive information and maintain the trust of your users. Prioritize reliability A reliable hosting provider is essential to keep your website online when it matters most. Consider uptime guarantees and the provider’s track record for maintaining consistent service. With reliability in place, your visitors can always access your site when they need it. Look for ease of use Managing your website hosting shouldn’t feel like rocket science. Look for a platform that offers a user-friendly interface and intuitive tools, allowing you to make changes easily. Wix makes this process simple with its all-in-one dashboard and streamlined hosting setup, so you can focus on your website rather than the technical details. How to host a website FAQ Can I host a website myself? Yes, but it’s not recommended for beginners. Self-hosting requires technical knowledge, including setting up a server, installing software and managing a domain and hosting plan. If you’re inexperienced, using a web hosting service like Wix is a simpler, safer option. How do I transfer a domain name? To transfer a domain name, you will need to contact the current registrar of the domain name and request a transfer. The registrar will then send you a transfer authorization code (TAC). You will need to provide this TAC to the new registrar when you sign up for a hosting plan. The transfer process can take up to 5 days to complete. Once the transfer is complete, your domain name will be pointed to your new hosting provider. What's the easiest way to host a website? The easiest way to host a website is to choose a website builder, like Wix, where hosting is included when you commit to a premium package. Can I host a website for free? With a website builder like Wix you can host a website for free as part of one of its free or paid plans. Do I need managed or unmanaged hosting? The choice depends on your technical skills, time, budget and how much control you want over your website. Managed hosting is ideal for most users, as it handles updates, backups, security and performance for you. Wix offers managed hosting that covers all these needs, making it easier to focus on your website rather than server maintenance. Unmanaged hosting is only recommended if you have the experience and time to manage your own server. How does hosting affect website speed? Website speed is heavily influenced by your hosting setup, including server response time, hardware quality, location and bandwidth. Features like caching, CDNs, server-side optimizations and SSD storage can further improve performance. Shared hosting may slow your site during peak traffic while managed performance-optimized hosting ensures faster more reliable load times. Choosing secure high-quality hosting is key to keeping your website responsive and efficient.

Looking for the best way to build your website? Get started with Wix  → When starting a photography business, capturing the perfect shot is just the beginning. Showing your artistry to the world in the best light requires a digital platform that complements your work. Knowing how to make a website and find the best platform to improve your brand, sell your designs and just share your art with others is very important if you want to stand out. But with the vast array of website builders available today, how do you choose the one that best suits your needs? Whether you're a seasoned professional or just starting out, this guide explores the top website builders for photographers to help you find the perfect platform for starting your business . When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: Best website builders for photographers As a photographer, your website isn’t just a portfolio—it’s your storefront, pitch deck and personal brand all in one. Here we break down the best website builders for photographers, each offering the right mix of design flexibility, visual impact and business tools to help you show your work and grow your client base. You’ll find a side-by-side look at each platform’s strengths, plus tips to help you choose the one that matches your goals, style and workflow. Criteria we considered Why it matters Image presentation tools Supports high-res photo galleries and visual storytelling Customization and design options Gives you full creative control over the look and feel of your portfolio Ease of use Helps you get online quickly, even with no coding or design experience Client tools Includes features like bookings, contact forms and file delivery SEO and marketing capabilities Helps your work get discovered and brings in new business 7 of the best website builders for photographers Wix Webflow Zenfolio Pixpa Webnode Carbonmade Adobe Portfolio 01. Wix If you want to build a photography website that actually holds your audience’s attention, it needs to serve as a one-stop shop for your entire online presence. Whereas there are plenty of website builders that can provide the templates you need to build an attractive website, few have as rich of an array of website features and website apps as Wix does. With its intuitive drag-and-drop editor and hundreds of highly customizable templates, learning how to use Wix is a breeze. Photographers will find the content manager exceptionally handy, as it allows you to upload batches of photos that automatically populate in the gallery layout of your choice. Want to change the order of your photos? You can do that with ease, highlighting Wix's commitment to customizability. If all that weren’t enough, Wix features and AI tools add another layer of simplicity to the design process. If the available photography website templates don’t quite capture your vision, Wix offers one of the best AI website builder on the market. For photographers who think in images rather than words, the AI text creator will help you craft compelling copy to accompany your visuals. Learn more about how Wix is good for photographers. Wix goes beyond being just a website builder—it's a complete toolkit for running your photography business. Thanks to the built-in scheduling software , potential clients can easily schedule appointments with you directly through your website. For those eyeing additional revenue streams, Wix's print-on-demand feature lets you sell directly from your online store without ever needing to handle the physical products yourself. And when it comes to drawing traffic to your site, Wix has you covered with SEO features , an email marketing manager, an ad manager, a blog maker and more to enhance your online presence. Why we picked it: Advanced eCommerce functionality Built-in scheduling software Print-on-demand opportunities AI website generation capabilities Ideal for: Full-service studios. Be inspired by these photography website examples , all built on Wix. Pricing:  $0-$159/month. Premium plans available. Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $39/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Launch your photography portfolio website  with Wix today. Learn more: Best freelance website builders , best website builders for designers 02. Webflow Webflow earns itself a place on this list of the best website builders for photographers by offering a robust platform that marries visual design freedom with the precision of coding. It's a step up from the usual drag-and-drop interfaces, catering to photographers who possess a bit of tech savvy and want to carve out a unique space online. Webflow distinguishes itself by generating clean, semantic code as you design visually. This is particularly helpful because it bridges the gap between design and development. For photographers who value both aesthetics and functionality, Webflow's platform means that as you drag, drop and design your site, it automatically translates your design choices into professional, standards-compliant HTML and CSS code. This auto-coding capability ensures that the technical side of your site is sound, which helps to make a website accessible , SEO-friendly and fast. Essentially, it's like having a coder translating your creative vision into web language in real time, ensuring that your website not only looks good but is built solidly from the ground up. This feature is useful for those who may not be experts in coding but still want a website that ranks well on search engines and delivers a quality user experience. While Webflow's learning curve is steeper compared to other website builders and requires at least a basic understanding of web design and coding, the investment in learning can pay off in terms of the quality and uniqueness of the website created. Why we picked it: Full design control Clean, semantic code generator Built-in interaction and animation tools Ideal for: Tech-savvy photographers. Pricing: Free plans available; paid plans start at $14 per month. 03. Zenfolio Zenfolio is a platform designed primarily for photographers to showcase, share and sell their work online. This would not only allow you to display your work but also to sell your work in the form of prints and photo books. The platform streamlines the sales process with integrated payments and customizable price lists, enabling photographers to manage their art and business in one easy-to-use space. Zenfolio's photo-proofing tools offer an added layer of professionalism to the experience. Photographers can share private galleries with clients, facilitating the feedback and selection processes. This collaboration tool ensures efficient workflows and boosts client relationships. Zenfolio's automated workflow feature is like having a digital assistant by your side that helps you simplify your routine and keep your audience engaged. It automatically nudges customers to revisit abandoned carts, reminds them of upcoming bookings and dispatches shipping confirmations. And when it comes to engaging potential buyers, personalized email campaigns can be crafted and dispatched with ease, drawing them back to your online gallery. But it's not just about reminders and emails. Zenfolio assists with order fulfillment, ensuring that products are delivered without a hitch and even offers smart pricing recommendations, helping you set competitive rates for your work. The PhotoRefine Photo Culling tool stands out in the sea of website builder features, offering a unique time-saving solution. You take the reins by setting the criteria and parameters, which allows the tool to sort through your images, pinpoint duplicates and adjust AI settings to your preference. PhotoRefine then groups like photos and rates them according to your specifications, assesses image quality and employs facial recognition to identify individuals, streamlining the process of sorting and grouping shots by subject. Why we picked it: Automated workflow features Photo-proofing tools Photo-culling tools Ideal for: Time-strapped photographers. Pricing: Plans start at $7 per month. 04. Pixpa Pixpa stands out in the sea of website builders for its focus on helping creatives like photographers sell their work online. At its core, Pixpa acknowledges that today’s photographers are not just artists but also entrepreneurs, necessitating a platform that caters to both facets of their profession. Whether it's selling prints, licensing images or offering photography courses or workshops, Pixpa’s integrated eCommerce tools simplify the commercial side of photography. Like other platforms, this one supports customizable price lists, inventory management, discount codes and more, all while ensuring a secure and seamless payment gateway integration. In addition, Pixpa does not charge any setup fees, listing fees or transaction fees on the products or orders of your Pixpa Store. Pixpa may not boast the same level of flexibility or as many templates as Wix, yet it stands out with specialized features for photographers. Its eCommerce-enabled galleries allow your portfolio to serve a dual purpose, letting admirers purchase their favorite images directly. Plus, the fully responsive design ensures your site and images display beautifully across all devices. Client interaction is pivotal in the photography business. Pixpa's client galleries offer a collaborative space where photographers can share, proof and sell their images. Clients can review, select or purchase images directly from these galleries, streamlining the workflow and enhancing the overall client experience. Adding to the user experience, you can use the Mobile Gallery App to offer clients a personalized and engaging way to interact with their photos through a dedicated platform. In addition to championing visual display, Pixpa realizes the growing significance of eCommerce in the world of photography. Whether it's selling prints, licensing images or offering online courses or workshops, Pixpa’s integrated eCommerce tools simplify the commercial side of photography. With all its benefits, you won’t find many third-party integrations to use with Pixpa. Why we picked it: Ecommerce-enabled galleries Client interaction facilitation Simplified designer Ideal for: Entrepreneurial photographers. Pricing: Plans start at $5.40 per month. Related reading: Wix vs. Shopify 05. Webnode Webnode's commitment to simplifying the process of setting up a digital footprint makes it a good choice for photographers looking for a hassle-free website-building experience. For photographers, this translates to an array of elegantly designed templates that cater to the needs of visual portfolios. These templates are not only aesthetically pleasing but also adaptive, ensuring that photographs are rendered beautifully across all device types and on all screens. Although the drag-and-drop editor is more rigid compared to other website builders, this limitation becomes an asset for novices, making it almost effortless to assemble a sleek, professional website without getting bogged down by complexity. Like others, Webnode offers multilingual support, an essential feature for photographers who aim to connect with an international audience. This aspect of the platform underscores Webnode's dedication to broadening the reach of its users, ensuring that language is no barrier to the appreciation of visual art. Why we picked it: User-friendly interface Responsive design templates Multilingual support Ideal for: Web-design novices. Pricing: Plans start at $4.50 per month. 06. Carbonmade Carbonmade has made a mark in the world of online portfolios, distinguishing itself through its interesting design approach and focus on personal branding. Created out of a desire to provide creatives with a unique space to showcase their work, Carbonmade emphasizes both individuality and simplicity in its platform. What sets Carbonmade apart is its dynamic visual looks. Carbonmade has moved away from using traditional templates, embracing a more flexible approach where users can customize almost every aspect of their portfolios, so everyone starts from a blank canvas. Their new web builder has unlimited layout options, allowing you to change colors, fonts, styling and more without the need for coding. In the competitive world of photography, personal branding is of high importance, and this is where Carbonmade shines brightly. The platform offers integrated branding tools, allowing photographers to craft a distinct online persona. From custom domains to uniquely styled about pages and CV integrations, Carbonmade makes a photographer's portfolio an extension of their brand, resonating with their style and message. Another advantage is Carbonmade's user-friendly interface. The platform is intuitive, ensuring that even those new to the world of digital portfolios can easily navigate its features. The drag-and-drop system, coupled with real-time previews, lets photographers experiment with layouts, designs and branding elements until they find the perfect fit. Carbonmade is not just another portfolio builder: it's a branding platform for photographers. It understands that in the digital age, a photographer's work and their brand are one. By offering tools that prioritize personal branding among a sea of generic portfolios, Carbonmade not only allows you to showcase your work but also to leave an indelible imprint on your audience. Why we picked it: Integrated blogging Video support Unique editor Ideal for: Photographers who need branding help. Pricing: Plans start at $9.99 per month. 07. Adobe Portfolio Adobe Portfolio is included in Creative Cloud subscriptions so, if you’re already using Photoshop or Lightroom, it’s worth giving it a go before you explore any of the other website builders we’ve discussed. As part of the well-known Adobe family, this photography website builder draws on decades of design and software excellence. It offers an array of clean, responsive templates, meticulously crafted to highlight your photographs. Plus, you get access to the thousands of Adobe fonts, which ensures that the presentation of your work is as professional as the art itself. Integration is another of Adobe Portfolio's strong suits. For example you will find that the Adobe-owned Behance is available to integrate and showcase your creative work. Photographers can effortlessly pull images from Lightroom or Photoshop directly into their portfolios. This seamless connection between applications simplifies the workflow, reducing the hassle of exporting, uploading or constantly updating the portfolio as everything is a part of a larger ecosystem. Beyond mere portfolio creation, Adobe Portfolio allows you to connect a personalized domain and supports Google Analytics integrations. That said, its lack of eCommerce functionality will be a drawback for photographers who hope to sell their work directly through their site. Why we picked it: Free for Adobe Creative Cloud users Seamless integration with Adobe toolkit Customizable themes Ideal for: Adobe Creative Cloud users. Pricing: Included with Adobe Creative Cloud subscription. Plans start at $9.99 per month. Editor’s note: all prices are current as of December 21st, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Best website builders for photographers review Editor’s note: all prices are current as of December 21st, 2025. How to find the best photography website builder for you When it's time to select a website builder, the choice becomes a critical decision that directly impacts your online presence, brand, eCommerce store and professional image. Here's what to look for when choosing a website builder tailored for photography: 01. Image quality and gallery options As a photographer, you understand that image quality is paramount. It's essential to pick a website builder that maintains your images' high resolution and offers a range of gallery styles to display your work at its best. Seek out platforms that deliver a variety of presentation options, such as slideshows, lightbox functionality and masonry grids, while ensuring fast load times and consistent display across different devices. It's critical to assess the load times since some builders may struggle with the weight of high-resolution images, leading to slower speeds that can affect user experience. 02. Ease of use and management For photographers who'd rather be capturing moments than clicking through menus, an intuitive website builder is crucial. Look for one with drag-and-drop capabilities, easy uploading and no-fuss organization that streamline your administrative tasks. The right builder should save you time, freeing you up to focus on your photography, not on managing a website. 03. Customization Your photography is as unique as your fingerprint, and your website should echo that singularity. Seek out a website builder that serves up a generous array of customization options, empowering you to adjust design elements like fonts, colors and layouts to mirror your brand and artistic voice. Think of your website as an extension of your digital identity—a place where a compelling user experience harmonizes with your unique artistic style. Look for a website builder that offers a variety of professionally designed portfolio templates tailored specifically for photographers as well as per industry (for example, if you wish to showcase your photos in a  fashion portfolio  to attract potential clients). 04. Mobile optimization Photographers need a website builder that ensures their portfolio is as stunning on a phone as it is on a desktop, just like Wix does. A mobile-responsive design is non-negotiable—it guarantees your work is showcased beautifully and is easily accessible to the swathes of users scrolling on their mobile devices. You certainly don’t want to overlook the potential of the constantly connected mobile audience. 05. SEO tools for visual content For photography websites, where visuals take center stage, SEO demands a focus on image-related features. It’s essential to use SEO tools that enhance image visibility. This means incorporating alt text that guides search engines through the content behind your images, customizing file names for clarity and applying accurate tagging to bolster discoverability and improve your rankings in search results. You should also make sure your platform supports general optimization features that help your website rank better overall in search engine results. 06. Affordability and future growth When it comes to choosing a photography website builder, you need to know how much a website costs against the provided features. Free versions of some builders might not meet the professional standards required for a burgeoning photography business. It’s crucial to select a platform that not only fits your current budget but also scales with your portfolio and audience growth. Evaluate the pricing structure and plans  offered by the website builder, considering factors such as subscription costs, transaction fees (if applicable), storage limits and features included in each plan. Choose a plan that fits your budget and offers the features you need to showcase your photography effectively. 07. Integrated selling and client services Photographers who market their art or provide bespoke services need a website builder with robust eCommerce features and dedicated client proofing spaces. The ideal builder should seamlessly incorporate the ability to sell prints, offer digital downloads, connect with third-party applications and facilitate smooth client interactions, making the process of showcasing and selling work as efficient as possible. Prioritize tools like client galleries, proofing capabilities and easy sharing options to simplify collaboration with clients while maintaining a professional workflow. 08. Offers important features Make sure the website builder you choose as a photographer offers these crucial features: Image protection: Protect your images from unauthorized downloading or usage using watermarks, image encryption or password-protected galleries, to safeguard your work and intellectual property rights. eCommerce functionality: If you plan to sell prints or digital downloads of your photos, consider a website builder that offers eCommerce functionality,  including options for setting up online galleries, accepting payments securely and managing orders and fulfillment. Customer support: Reliable customer support  is crucial. Opt for a website builder that provides various support channels like email, live chat or phone support, to assist you with any technical issues or questions you may encounter while building and managing your photography website. Support system: Make sure it's backed by a strong support system, complete with detailed help guides and a vibrant user community. This kind of support network can be invaluable, making the process of building and maintaining your site much smoother. Learn more: How does an AI website builder work Is Wix good for photographers? Wix is often a top choice for photographers. It offers numerous visually impressive templates specifically designed to showcase high-quality images which are perfect for photography websites and businesses. Its gallery features are robust, allowing for beautiful presentations including masonry grids or full-screen sliders. It's perfect for building a stunning online portfolio quickly and easily, which is often just the thing photographers need to start a business or showcase their work. How to optimize your photography website Know your audience Analytics tools reveal critical information about your visitors, from age to geographic location and even the devices they use to browse. This knowledge is invaluable for tailoring your content and marketing efforts to resonate with your audience more effectively. Assess content impact Through your analytics data, identify which images or blog entries capture the most interest. This feedback is crucial for future content creation, steering you towards what your audience prefers. Improve engagement Focus on metrics like page views and bounce rates, which highlight how visitors interact with your site. If engagement is low, it might be a cue to revamp your site's design, improve content placement or enhance load times. Refine your marketing strategies Analytics tools can show which marketing strategies channels are the most effective in driving traffic and conversions. This insight allows for smarter budget allocation and more targeted marketing approaches. Set and track goals Define what success looks like—be it sales, sign-ups or inquiries—and use analytics to monitor these goals. This ongoing review process helps pinpoint successful tactics and areas needing improvement. Best website builders for photographers FAQ Which photography website builders are best for beginners with no coding experience? Website builders like Wix are user-friendly options for those with no coding experience. They offer intuitive drag-and-drop interfaces that make the process straightforward. Can I switch to a different website builder later on? Yes, you can switch, but migrating content might require some effort, especially if the new platform has a different structure. It's advisable to choose a builder that aligns with long-term goals to minimize migration hassles. Wix, for example, is versatile enough to accommodate photography hobbyists and enterprise-level studios alike. Are free website builder plans sufficient for my photographer business needs? While free plans can be a great starting point, they often come with limitations, such as branded advertisements or limited storage. For a more professional look and added features, it's worth considering a paid plan. How secure are photography website builders? Reputable builders prioritize website security and often include features like SSL certificates, secure payment gateways and regular system updates to protect against vulnerabilities. Can I use my domain name with any photography website builder? Most photography website builders allow you to purchase or connect a custom domain name to give your site a professional touch. Do photographers need a website? Yes, a website is essential for photographers as it serves as a central hub to showcase your portfolio, connect with clients and build credibility. Unlike social media, a website lets you present your work exactly how you want, with high-quality galleries, personalized branding and professional details about your services. What should a photography website include? A photography website should feature a portfolio gallery to showcase your work, an about page to share your story and style and clear contact information to make it easy for clients to reach you. Including client testimonials adds credibility, while a mobile-friendly design ensures your site looks great on any device. Optional elements like a blog or updates can keep your content dynamic and engage your audience further. What is the most important rule of photography? The top rule of photography is that there are no absolute rules, only guidelines. Techniques like the rule of thirds, lighting principles and composition frameworks are meant to help, not limit you. Once you understand them, the best photos often come from knowing when to break them intentionally. Sign up for Wix to start building your photography website today.

The perfect domain is just a click away: claim your domain →   A top-level domain is the extension at the end of your domain name like .com, .net or .shop. It plays a quiet but important role in how your site is perceived, how professional it feels and how clearly it communicates what you do. Understanding how TLDs work helps you avoid common mistakes and choose an extension that supports your goals instead of working against them. TL;DR: What is a top-level domain? A top-level domain—often called a domain extension—helps browsers connect your site name to an IP address. It also acts as a signal for your purpose, location and credibility. From generic and sponsored extensions to country codes and infrastructure options, there are plenty of types to choose from. Your domain name  won't directly impact your search rankings but your TLD influences how much people trust your brand and click your links. Choosing the right domain extension helps your site seem more professional and recognizable from the get-go. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: What a TLD and domain extension are The main types of top-level domains with examples How TLDs work within the DNS How TLDs affect trust, branding and SEO Which TLDs are most popular and why How to choose the right extension for your website Found your ideal name? Register your domain and get started with a free website builder . What is a TLD? A top-level domain (TLD) is the part of a domain name that comes after the last dot, like ".com" in "wix.com." Also called domain extensions or suffixes, TLDs help identify a website’s purpose, owner, or geographic area, and they play a key role in the Domain Name System by directing browsers to the correct IP address. TLDs include generic options like .com or .org, country codes like .uk or .de, and sponsored domains like .edu or .gov. Each TLD has its own registry managed under the guidance of the Internet Corporation for Assigned Names and Numbers (ICANN), and the choice of TLD can also influence trust and credibility for visitors. TLDs were first created by ARPANET in the 1960s to make it easier to remember IP addresses . By the early 1980s, the first TLDs were developed along with the organized categories you see today when you register a domain name. Learn more: What is a domain name Our guide to domain extensions How to register a domain name How do TLDs work? TLDs are a crucial part of the Domain Name System (DNS), helping to simplify the process of turning domain names into IP addresses. When you enter a web address like “google.com,” the TLD server plays a key role in directing your request to the right destination. Here’s how it happens step by step: Step 1:  Your browser first contacts a root nameserver, the top of the DNS hierarchy. Step 2:  The root server points your browser to the nameserver responsible for the specific TLD you requested. Step 3:  The TLD nameserver directs your browser to the authoritative nameserver for that domain. Step 4:  The authoritative server provides the correct IP address, and your browser connects to the website. What is the purpose of the different TLDs? Early on, top-level domains were limited and had a very specific purpose. Over time, however, the top-level domain list has surpassed three digits and most restrictions have long been abandoned in favor of creativity and branding. TLDs help classify domain names, communicate their purpose and make them easier to remember. While you’ll still need to meet certain principles if you're planning to register your site with a sTLD or ccTLD, choosing a gTLD will most likely come down to the domain name cost  and your personal preference. See how the different options pair with your brand name and whether there are any that can particularly strengthen your message. Learn more: What is a parked domain? I have a domain name, now what? Domain name trends How much does a domain name cost? Different types of top-level domains The ICANN classifies top-level domains into different categories depending on the site’s purpose, owner and geographic location. There are 5 official types of TLDs: Generic Top-level Domains (gTLD) Sponsored Top-level Domains (sTLD) Country Code Top-level Domains (ccTLD) Infrastructure Top-Level Domain (ARPA) Test Top-Level Domains (tTLD) Additionally, there are a number of unofficial TLDs organized by individual companies that are not managed by ICANN. Different types of TLDs Type What it means Examples gTLD (generic) Classic extensions used around the world, now with new options .com, .net, .org, .app, .blog ccTLD (country-code) Two-letter domains for countries or territories, some open for everyone .uk, .de, .jp, .io, .co sTLD (sponsored) Reserved for specific groups or industries .gov, .edu, .mil, .museum Infrastructure Used for technical internet functions like reverse DNS .arpa Reserved/test Set aside for testing, not used in public web addresses .test, .example, .localhost 01. Generic Top-Level Domains (gTLD) Generic top-level domains , commonly known as gTLD, are the most popular and familiar types of domain  extensions. They are open for registration by anyone and, while the maximum length of top-level domains is 63 characters, most of them are composed of 2-3 letters. The origin of their categorization title dates back to the 1980s, when TLDs were simply differentiated between those related to the geographical location of a site and those that weren't—hence, generic. Over time, the use of certain generic top-level domains became more strictly controlled to ensure they met certain standards, leading to the creation of a new category known as sponsored top-level domains. Of the initial seven available gTLDs only three can still be registered without restriction: .org, .com. and .net . In recent years, ICANN has allowed companies to register TLDs that are restricted to trademark owners . These are often referred to as brand TLDs and include examples like .versace and .nescafe. These domains are exclusively managed by the respective trademark owners, offering a unique branding opportunity and a secure online presence for their customers. Discover the best .com alternatives according to 33 business owners . In mid-2011, ICANN approved a change to the domain name system that expanded the original gTLDs from 22 to over 1,200. These innovative options, aptly named New gTLDs, saw the incorporation of official domain extensions such as .berlin , .contact  and .wow . You can see the complete top-level domain list on IANA’s database  (Internet Assigned Numbers Authority, a subdivision of ICANN). 02. Sponsored Top-Level Domains (sTLD) As the name suggests, sponsored top-level domains are those proposed and supervised by private organizations. These entities can be businesses, government agencies or other types of organized groups, and they have the final word on whether an applicant is eligible to use a specific top-level domain based on predefined community theme concepts. Unlike with gTLDs, the sponsored top-level domain list only includes a small, limited number of options. Some date back to the original 1980s domain extensions (including .edu , .gov  and .mil ), whereas others have been created in recent years. Among them, some of the most popular sTLDs are: .edu -  for higher educational institutions .gov - for United States governmental agencies .cat -  for Catalan linguistic and cultural community .museum -  for museum organizations .travel -  for travel industry businesses 03. ccTLD – Country Code Top-Level Domains (ccTLD) There are 312 country code top-level domains established for specific countries and territories, identifying them with a two-letter string. These domain extensions have dedicated managers who ensure each ccTLD is operated according to local policies and meets the cultural, linguistic and legal standards of the region. Besides local businesses and individuals, ccTLDs are widely used by large corporations with regional sites that operate independently. In these cases, domain extensions serve the same purpose as a subdomain . If you plan on using a country code top-level domain on your site, make sure to take this into account when searching for the best domain registrar , as not all platforms offer ccTLD registration. In 2012, the ICANN announced the addition of the first ccTLDs using non-latin characters to the domain name system root zone. These domain extensions, known as internationalized country code top-level domains (IDN ccTLD) include languages such as Arabic, Chinese, Hebrew and Cyrillic. Some of the most well-known ccTLD include: .us -  for the United States .es -  for Spain .fr - for France .it -  for Italy com.br -  for Brazil .de  - for Germany .ca - for Canada .nl  - for the Netherlands .ch  - for Switzerland .mx  - for Mexico .co.uk  - for the United Kingdom .be  - for Belgium .in - for India 04. Infrastructure top-level domain (ARPA) This special category contains only one TLD: the Address and Routing Parameter Area (ARPA). The .arpa domain extension is managed directly by the IANA for the Internet Engineering Task Force (IETF) under the guidance of the Internet Architecture Board (IAB) and is only used for technical web infrastructure  purposes. 05. Test top-level domains (tTLD) Test top-level domains are reserved for documentation purposes and local testing, and cannot be installed into the root zone of the domain name system. According to the IETF, the reason for reserving these specific domain extensions is to reduce the possibility of conflict and confusion. There are four TLDs: .example  - for place holding .invalid  - for invalid domain names .localhost  - for usage in local networks .test  - for testing purposes 06. Unofficial top-level domains Unofficial top-level domains are those which are not regulated or managed by the ICANN. This type of TLDs are sold and administered by private companies, and as such they aren’t in the domain name system and can only be used within a certain network or using a private DNS. One of the most well-known examples of unofficial TLDs nowadays is .eth, which serves as a user accessible address to the Ethereum ecosystem. Other popular cases include .metaverse, .moon, .token and .chain. The rising popularity of these not-quite-domains is heavily due to the evolution of Web3 and blockchain technology, and the general search for a decentralized network. How do top-level domains affect SEO? While top-level domains have no direct impact on your site’s SEO performance, unusual or complex domain extensions can lead to fewer inbound links and direct traffic. Top-level domains (TLDs) may not directly impact your search rankings, but they do influence how people perceive and interact with your site. Well-known TLDs like .com or .org build trust and credibility, making users more likely to click on your link in search results. On the other hand, less familiar TLDs can feel unconventional, which might discourage clicks and affect your organic traffic. To avoid this, while planning how to build a website , make sure to pay attention to how easy your TLD is to pronounce and remember when it’s combined with your domain name. Furthermore, keep in mind that when browsing on mobile, most smartphones display a button dedicated to domain extensions whose default option is set to .com. Read also: Is your domain costing you business? 6 signs that it's time for a change What are the most popular top-level domains? Here is a list of the top 10 most popular top-level domains (TLDs) in the world: .com .net .org .cn .de .uk .in .jp .fr .ru These TLDs are popular for a variety of reasons. .com is the oldest and most well-known TLD, and it's often used for commercial websites. When it comes to what .net is , it's often used for technical websites and .org is often used for non-profit websites. The other TLDs on the list are country code TLDs (ccTLDs), which are used for websites that are targeted to a specific country. Why are TLDs important? Top-level domains are important for a website's branding and user perception. Here are some reasons why TLDs matter. Brand recognition TLDs contribute to a website's branding and recognition. A well-chosen TLD can enhance brand identity, make the website more memorable and convey the website's purpose or target audience. For example, a tech company might choose .tech or .app to immediately communicate its focus. User perception and credibility TLDs can influence how users perceive a website. Familiar TLDs like .com and .org instill a sense of trust and credibility, while newer TLDs may require more effort to establish recognition. Certain restricted TLDs, like .edu and .gov, are highly trusted because only specific organizations can use them, signaling authority and professionalism. SEO relevance and targeting TLDs can signal relevance to search engines, particularly for country-code TLDs (ccTLDs). For instance, a website with a .de TLD is likely to be more relevant for German users and may rank better in German search results. Trustworthiness Certain TLDs, such as .com and .org, are generally perceived as more trustworthy and established, which can indirectly influence SEO. These TLDs can be a good choice when creating a fundraising website for particular types of sites that involve users submitting their financial information, since they require a greater degree of trust and security. However, this perception is evolving as newer TLDs gain recognition. Memorability A memorable TLD, like the widely recognized ".com" used by many commercial entities, can enhance brand recognition and help users easily remember your web address, especially if your website name is unique or less common. Website discoverability Choosing the right TLD, a crucial part of the domain name system (DNS) that helps users locate websites online, makes it easier for people to find and remember your site. A domain that aligns with your industry, purpose or audience creates a strong connection and enhances the user experience, giving visitors a clear idea of your site's focus right from the start. Website organization TLDs play a key role in organizing and categorizing websites. They help group sites based on purpose or type, such as ".edu" for educational institutions or ".gov" for government organizations. This organizational function makes browsing and navigating the web more intuitive for users. Essential to DNS TLDs are foundational to the domain name system (DNS), which is the infrastructure that allows users to find and interact with websites. Without TLDs, the system that connects domain names to their respective IP addresses couldn't function properly. Purpose alignment The right TLD can immediately communicate a site’s purpose to users, reinforcing what the website is about and helping attract the intended audience from the start. How do you choose the best TLD for your website? When choosing a top-level domain for your website, there are a few things you should keep in mind: Your target audience: Who are you trying to reach with your website? If you're targeting a global audience, you may want to choose a generic TLD such as .com or .net, especially because people already know what .com is . If you're targeting a specific country, you may want to choose a ccTLD for that country. The purpose of your website: What kind of website are you creating? If you're creating a commercial website, you may want to choose a TLD such as .com or .store. If you're creating a non-profit website, you may want to choose a TLD such as .org. Your brand: What is your brand identity? If you have a well-established brand, you may want to choose a TLD that matches your brand name. For example, if your brand name is [Brand Name], you may want to choose the TLD [Brand Name].com. Your budget: Some TLDs are more expensive than others. For example, .com domains are typically more expensive than .net domains. You also need to make sure your domain name is available, so do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. Industry-specific TLD examples Industry TLD options Example domain Tech startup .tech , .ai ,   .digital , .cloud innovativestartup.tech eCommerce .com , .shop , .store , .online trendystore.com Business / corporate .company , .agency , .group , .llc , .solutions strategygroup.llc Photographer / creative .photography , .studio , .design , .art , .photos , .pictures jane.photography Health & wellness .fit , .fitness , .live , .yoga , .club mindful.health Education / learning .org , .training , .expert , .guru , .tips , .center , .info learnfast.training Travel / tourism .holiday , .world , .tokyo , .london , .blog explore.travel Finance / fintech .finance , .biz smartinvest.finance Fashion / retail .shop , .design , .gifts chicstyle.fashion Real estate .land , .center dreamhomes.estate Entertainment / media .media , .tv , .fun , .party , .today streamnow.tv Legal / consulting .expert , .coach yourlaw.law Protecting your brand with multiple TLDs Registering different TLDs for your brand name is a smart way to stay protected. By grabbing common alternatives like .com, .net and .org, you make sure competitors or opportunists can’t snag similar domains that might confuse your visitors. Even if you only use one main TLD for your site, owning the others keeps your identity consistent. This is a big win for your email addresses and marketing campaigns, since most people naturally default to a familiar TLD like .com. Plus, securing multiple extensions makes growing your business much easier. If you decide to go global, having region-specific TLDs like .co.uk or .de ready to go keeps your brand unified and credible as you reach new goals. Considering new and niche gTLDs New generic top-level domains (gTLDs) like .tech, .photography and .store are fantastic ways to tell people exactly what you do the moment they see your URL. Unlike traditional extensions that feel a bit generic, these niche options give you a unique way to introduce your site to your audience. While they’re great for branding, keep in mind that these newer extensions might need a little extra love to build trust. Since some visitors might not be familiar with them yet, you can easily bridge the gap with a professional design and clear messaging. For example, if you use .photography, back it up with a beautiful portfolio and social proof to show you’re the real deal. You can even pair a niche gTLD with a traditional one to get the best of both brand personality and familiarity. It’s all about making your site memorable and easy to find as you smash your goals. As Michael Yerardi, the Property Specialist of Turning Point Home Buyers, shares: "Also consider purchasing different variations of your chosen domain name (such as .com, .net, .org) to protect your brand and prevent others from using similar names for their own websites. Researching keywords related to your website's topic can also help in choosing a domain name that is SEO-friendly and easy to remember." Read also: Should you choose a niche-focused domain? Who's responsible for managing TLDs? The Internet Corporation for Assigned Names and Numbers ( ICANN ) is responsible for managing top-level domains (TLDs) at the global level. ICANN is a non-profit organization that oversees the coordination of the Domain Name System (DNS), the internet's naming system that translates domain names into IP addresses. ICANN delegates the responsibility for managing specific TLDs to registrars, which are organizations that sell domain names to individuals and businesses. For example: Verisign  manages .com and .net Public Interest Registry (PIR) manages .org Country-code TLDs like .uk, .de or .jp are managed by designated local registries When you register a domain through a provider like Wix, Wix acts as the registrar. This means they handle the registration process on your behalf under ICANN rules. ICANN also establishes policies for the domain management of TLDs, such as the rules for creating new TLDs and the procedures for resolving disputes between registrants. ICANN's key responsibilities: Creating new TLDs: Evaluates and approves applications for new TLDs, ensuring they’re safe and reliable. Delegating TLDs to registries: Assigns each TLD to a trusted organization to manage consistently. Resolving disputes: Helps settle conflicts over domain names to protect owners’ rights. Protecting the internet: Suspends or revokes TLDs that pose risks to security or stability. What this means for you? TLDs aren’t owned permanently—you lease them. Renewal is required to keep your domain active. Is Wix a domain registrar ? Learn more. What are top-level domains? FAQ How much do different TLDs cost? TLD costs vary on Wix, as an example: .com: $9.90/year .org, .net: $14.95/year .info: $11.95/year Country-specific (e.g., .co.uk): $15.95/year Newer TLDs (e.g., .online, .store): $19.95-$39.95/year Prices may change during promotions or renewals. Some premium domains cost more. Always check current pricing on Wix's domain registration page. Can I change my TLD after registering a domain? You can't directly change a domain's TLD after registration. However, you can: 1. Register a new domain with your desired TLD 2. Set up 301 redirects from the old to new domain 3. Update website and email configurations 4. Inform users and update all your marketing materials This process effectively "changes" your TLD but it requires registering a new domain. Are there industry-specific TLDs? Yes, there are industry-specific TLDs, often called "new gTLDs". Examples include: .tech for technology .law for legal services .photography for photographers .health for healthcare .travel for tourism .finance for financial services .education for educational institutions .fashion for the fashion industry How often are new TLDs introduced? New TLDs are introduced periodically but not on any fixed schedule. ICANN (Internet Corporation for Assigned Names and Numbers) oversees this process. Major expansions occurred in 2012 and 2016. New TLDs are proposed, evaluated and approved in batches and the process can take several years from proposal to launch. Is .io TLD getting removed? The .io top-level domain (TLD) remains a viable option for now, but it faces potential removal within the next five years. This uncertainty stems from geopolitical factors, notably the UK's decision to relinquish control of the Chagos Islands. Despite these concerns, the .io TLD continues to be favored by tech startups for its modern and tech-oriented appeal. While immediate changes aren't on the horizon, those using or considering .io should stay informed about its status. What is a TLD in the military? In the military context, a TLD like .mil is utilized specifically for United States Department of Defense entities. It ensures that all websites and email addresses under this domain are linked exclusively to U.S. military operations. This TLD is subject to strict registration criteria, reflecting its specialized and secure nature. What is the difference between a top-level domain and a subdomain? A top-level domain (TLD) is the last part of a domain name, such as ".com" or ".org" that defines its category or geographical origin. A subdomain is a prefix added before the main domain to organize content, like " blog.example.com ." While TLDs are part of the domain's core structure, subdomains act as extensions of a domain to create separate sections or functions for a website. Together, they work to structure and organize how websites are accessed and presented online.

Ready to showcase your best work? Start building your portfolio → A dance portfolio is the place to showcase your artistry, technical skill and growth as a performer. Whether you’re a student, choreographer or professional dancer, your online portfolio is the key to landing auditions, collaborating with other artists and building your reputation in the dance world. In this in-depth guide, you’ll learn how to make a dance portfolio that highlights your individuality and versatility. You’ll discover what to include, how to structure it and how to design it for maximum impact. With a well put together portfolio, you’ll be ready to impress directors, casting agents, and choreographers with your story and style. TL;DR: How to make a dance portfolio Short on time? Here’s what you’ll find in this guide: Step Summary Gather your best dance materials Collect headshots, dance videos, resumes, and performance photos. Write a compelling dancer bio Summarize your dance journey, training, and artistic vision. Design your online portfolio Use an elegant, motion-focused layout Add achievements and choreography credits Include performances, awards, and press mentions. Keep it updated Regularly refresh content with new videos, shows, and collaborations. How to make a dance portfolio in 5 steps Your dance portfolio is a living expression of your art form. It tells your story visually, physically and emotionally. Follow these five steps to learn how to create a portfolio that fully represents your skills, style and artistic identity as a dancer. Gather your best dance materials Write a compelling dance bio Create and design your dance portfolio Add your dance achievements and choreography credits Keep your portfolio updated 01. Gather your best dance materials Creating a dance portfolio? Your first step is to collect the materials that best showcase your talent and versatility. A strong dance portfolio typically includes the following: Professional headshots:  Clear, high-quality photos that reflect your personality and dance style. Choose neutral backgrounds and outfits that let your expression and posture come through. Performance photos:  Action shots from recitals, productions or rehearsals as these capture both the emotion and technique of your performance. Dance videos or reels:  This is the heart of your portfolio. Include short clips (1–3 minutes each) highlighting different dance styles and choreography. Film in good lighting and use clean backgrounds to focus on the movement. Resume:  List your training, companies, productions, collaborations, awards and workshops. Be specific about teachers, choreographers or programs you’ve studied under. If you’re a choreographer, include original works with a short description of your creative process. If you’re still training, add class videos or improvisation clips that show your growth and passion through your professional portfolio. 02. Write a compelling dancer bio Your dancer bio introduces who you are — not just as a performer, but as an artist. This section helps viewers connect to your story. Start with your dance background: where you’ve trained, what genres you specialize in and who you’ve worked with. Then express your artistic philosophy — what drives you, what themes you explore, and how you interpret movement. For example: “I’m a contemporary dancer based in New York with a background in ballet and jazz. My work explores emotion through dynamic movement, blending classical precision with modern storytelling.” Keep it professional yet personal. Your goal is to help casting directors or collaborators see your individuality, discipline and creativity as a dancer. 03. Create and design your dance portfolio Start by choosing a portfolio builder. The best portfolio builders include: Portfolio templates , including dance website templates for you to customize Drag and drop design tools that allow you to add videos, photos and bios easily Mobile-friendly layouts, so your dance portfolio is readable everywhere In-built secure web hosting , a domain name and website security Learn more about how to build a dance studio website. Include these sections: Home page:  A captivating hero image or video loop showcasing your dance in motion. About me:  Your biography and artistic statement. Gallery:  High-resolution photos from rehearsals, performances, or behind-the-scenes moments. Videos:  Embedded dance reels, class recordings, and choreographed pieces. Resume:  A downloadable and interactive version of your professional credentials. Contact:  Easy access for inquiries, collaborations, or casting opportunities. When it comes to the design of your dance portfolio you'll want to think about which color palette to use. Because you want your portfolio to focus on your dance work and not the design, opt for minimal tones like black, white or soft pastels. Be inspired by these best portfolio websites. You want to avoid overly complex page layouts that could distract from your dance content. If you’re a dance student, consider adding a section for Training to feature schools, intensives, or notable instructors. Professional dancers may prefer a Press or Performances page to list major appearances or reviews. 04. Add your dance achievements and choreography credits Including your dance accomplishments in your portfolio help establish your credibility and growth. Include important highlights such as: Awards, scholarships or recognitions from dance competitions. Roles in performances, festivals, or tours. Choreographic works you’ve created or contributed to. Collaborations with other dancers, musicians, or filmmakers. If you’ve been featured in articles, reviews, or interviews, link or quote them in a dedicated “Press” section. Include snippets like “praised for her fluid storytelling and dynamic energy”  to give your portfolio an authoritative voice. You can also embed clips of original choreography or projects you’ve led — this showcases not only your performance ability but also your creative vision. Finally, include testimonials or short quotes from teachers, choreographers, or fellow performers. These endorsements build trust and emphasize your professionalism. Being able to showcase your achievements is one of the most important reasons why you need a portfolio. 05. Keep your portfolio updated Your career in dance evolves with every performance and class you take. Regularly updating your portfolio means it always reflects your current skill level and artistry. Set a reminder to refresh your portfolio every few months with: New performance footage or class videos. Updated training or certifications. Recently completed workshops, residencies, or collaborations. Upcoming shows or festivals. If you maintain a dance blog or updates page, use it to share performance dates, reflections on training or behind-the-scenes content. This keeps your audience — and potential employers — engaged and connected to your journey. Learn more: How to make a UGC portfolio How to make an interview portfolio How to make a communications portfolio How to make an engineering portfolio Dance portfolio example (built on Wix) Studio B Dance Company Studio B  is a dance company open to everyone, from beginners to advanced levels. They also have both recreational and competitive classes. Their goal is to foster a love for dance in all of their students. Considering creating other types of portfolios? How to build a makeup artist portfolio Marketing portfolio examples How to make a dance portfolio FAQ How long should my dance reels be? A professional dance reel should be 1–3 minutes long. Begin with your strongest clip and include multiple styles or performances to demonstrate range. Ensure high-quality sound, lighting, and framing so your movement is clear and dynamic. Should I include group performances or only solo ones? You can include both. Just make sure to indicate where you appear in group videos or photos. Use captions or timestamps so viewers can easily identify your role within the ensemble.

Ready to let your work shine? Build your portfolio →  If you’re learning how to create a UGC portfolio, a professional website is essential for landing paid brand deals and turning content creation into a career. A strong   portfolio website  acts as a central place where brands can view your best work, understand your niche and contact you directly for collaborations. This guide walks you through every stage of   how to make a portfolio  for UGC, from gathering content to hitting publish. By the end, you will have a clear roadmap to   building a website  that books clients. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: how to create a UGC portfolio A UGC portfolio is your proof of value. It shows brands what you can create, how you think and how you drive results. The strongest portfolios are simple, visual and built to convert interest into inquiries. To create one, showcase your best UGC (client work or spec content), use a custom domain name and organize your site with a clear bio, work samples, social proof and contact details. Add brief context to each piece with goals, outcomes and strong CTAs, optimize for SEO and keep your portfolio updated as your skills grow. Features of a great UGC portfolio Feature Why it matters High-quality UGC examples Shows brands your creative skill, production quality and ability to deliver platform-ready content Clear niche and positioning Helps brands quickly see if you’re the right creator for their audience and goals Social proof or results Builds trust through testimonials, engagement metrics or past performance Strong calls to action Guides brands toward the next step, like emailing you, booking a call or starting a collaboration Easy contact options Makes it simple for brands to reach out and increases the chance of turning interest into paid work Learn more: How to create a marketing portfolio How to create a modeling portfolio How to create a photography portfolio How to make a business portfolio How to make an interview portfolio How to create a UGC portfolio in 10 steps Building a portfolio doesn't have to be complicated. Follow these steps to get your work online and start pitching to brands: Gather your content Pick a domain and website host Choose a website builder and template Structure your portfolio Add key details Make yourself easy to contact Stay social Get personal with a blog (optional) Optimize for SEO Get feedback and keep your UGC portfolio updated 01. Gather your content Start by collecting the videos and photos that best represent your style. Brands look for variety, so try to include different types of UGC, such as unboxing videos, testimonials, voiceovers and aesthetic product shots. If you have previous client work that performed well, put that at the top of your list. If you're new to the industry and don't have client work yet, create spec content. This is practice content made for brands you love, used to demonstrate what you can do. Film a review of your favorite skincare product or an unboxing of a recent purchase. Treat these videos with the same level of effort you would for a paid job. Organize these files by category (e.g., beauty, tech and lifestyle) to make the next steps easier. Pro tip:  If you're stuck on where to start, exploring the   best portfolio websites  can provide loads of inspiration. 02. Pick a domain and website host Your domain name is your address on the internet. It should be simple, professional and easy to remember. Most creators use their own name (e.g., janesmithugc.com ) or their social handle. Using a custom domain adds a layer of professionalism that sets you apart from creators sending Google Drive links. Use a   domain name search  tool to check availability, or try a   domain name generator  for creative ideas if your first choice isn’t available. Once you have a name in mind, you need a website host. This is the service that keeps your website online. Some platforms even offer   free website hosting  options, making it easier to get started. Check availability for your desired name early, as popular names get snapped up quickly. Explore these portfolio name ideas . 03. Choose a website builder and template You don't need to be a tech expert to learn   how to develop a website . Wix makes portfolio website creation easy with drag-and-drop tools and pre-designed layouts. Look for a template that is clean and puts the focus on your videos and images. When browsing   website design templates , choose one designed for creative portfolios. These often come with built-in galleries and video players. Remember, the goal is to let your content do the talking, so avoid cluttered designs that might distract potential clients. Check out Wix's templates: Portfolio website templates Personal website templates Photography website templates Discover the   best portfolio website builders  to get started on your journey. 04. Structure your portfolio Good website management  means ensuring easy navigation so brands can easily find what they’re looking for. Include these essential sections: About me Write a short intro about who you are. Mention your niche (e.g., fitness, pet care and home decor), your experience level and what inspires you. Explain your approach to content. Do you specialize in fast turnaround times, humorous storytelling or educational clips? This helps brands see if you are a culture fit. Content gallery This is the heart of your portfolio. Display your high-quality video galleries prominently. If possible, use device mockups (frames that look like iPhones) to show how the content will look on social media. Include a section for photography if you offer that service. Testimonials Social proof builds trust. If you have worked with brands before, ask for a short review and post it here. If you are new, you can include engagement results from your personal channels, like "Video reached 10k views organically." Contact info Make it impossible to miss your contact details. Put your email address and links to your social media profiles in the header or footer of every page. Brands shouldn't have to hunt for a way to pay you.  Expert tip from Hani Safe, product lead (Showcase) at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality." 05. Add key details Once the structure is in place, fill in the details that sell your services. Don't just dump videos on a page; give them context. Video descriptions   Add a one-liner under each video explaining its goal. Was it an unboxing intended to build hype? A tutorial designed to educate? If you have data, mention it here (e.g., "Generated 200 clicks to website"). Calls to action (CTAs)   Brands hire UGC creators to drive action. Demonstrate your ability to write engaging text by adding strong captions and CTAs on your portfolio. Phrases like "Let's create something together" or "Book a discovery call" guide the visitor on what to do next. 06. Make yourself easy to contact A contact form is standard, but you should offer multiple ways to get in touch. Some brands prefer email, while others might want to DM you on Instagram. Include a direct email link (mailto:) so it opens their email app automatically. If you use scheduling software for calls, embed that link directly on your contact page. The fewer clicks it takes to reach you, the higher the chance of landing a deal. 07. Stay social Your portfolio is your home base, but your social channels are where you build community. Link your TikTok, Instagram and LinkedIn profiles clearly. Ensure your social profiles match the branding on your portfolio. Use the same profile picture and bio keywords. This creates a consistent experience for brands moving between your social media and your website. When you pitch to brands via email or DM, include your portfolio link. It looks much more professional than attaching large video files that clog up inboxes. Use the link in pitches to small brands in your niche to show you're serious about your craft. 08. Get personal with a blog (optional) Starting a blog can help you connect with brands on a deeper level. You can write about your creative process, behind-the-scenes of a shoot or trends you are seeing in the industry. If you’re unsure   how to start a blog , you can use a blog maker  to make the process smooth. This positions you as an expert in the field. It also gives you more   web content  to share on LinkedIn, which is a massive platform for finding brand deals. Expert tip from George Nguyen, editor of the Wix SEO Hub: "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." 09. Optimize for SEO Search engine optimization and marketing strategies  help brands find your web address   on Google. Use keywords that brands might search for, such as "UGC creator for beauty brands" or "Gen Z content creator." Place these keywords naturally in your page titles, headings and the "About Me" section. Rename your image and video files with descriptive names before uploading them, rather than leaving them as "IMG_5943.jpg." Make sure your website is mobile-friendly too, as most users browse on their phones. A good website builder with built-in   SEO features  can handle much of this for you, while also improving your   website performance   to keep visitors engaged. 10. Get feedback and keep your UGC portfolio updated Before you start sending your link to dream clients, ask a friend or mentor to review it. Have them check for broken links, typos or videos that don't load. Your portfolio is never truly finished. As you create better content and work with bigger brands, update your site. Remove older, lower-quality videos and replace them with your latest wins. Keeping it fresh shows that you are active and improving. Why you need a UGC portfolio A UGC portfolio is your best tool for landing brand deals. It shows your creativity, style and results in one place, making it easy for brands to see your work, understand your niche and decide to hire you. Every UGC creator benefits from having a portfolio that showcases their value. What to include in a UGC portfolio Your portfolio is where you prove you’ve got the goods. To grab a brand’s attention and show off what you can do, make sure to include these essentials: A catchy intro : Start with a short bio that introduces who you are, your niche and what makes your style unique. Keep it friendly and to the point. Your top-tier work : Feature your best videos, photos and social media posts. Pick content that really demonstrates your creativity. The proof is in the pudding : If you have them, share stats or testimonials that show how your content performs, like engagement rates or growth. A menu of your services : Clearly list what you offer, whether it’s video creation, product photography or scriptwriting. Make it easy for brands to see how you can help. A way to get in touch : Wrap it up with a clear call to action. Add a clickable email address, a booking form or links to your social profiles. Keep things organized and visually clean so it’s easy for potential partners to say "yes" to working with you. Learn more: How much does a portfolio website cost? UGC portfolio examples built on Wix  Explore how these standout UGC portfolios showcase creators’ skills and make a strong impression on potential brand partners. Each of these web design portfolio examples  uses Wix to highlight authentic content, clear personal branding and engaging layouts that are tailored to the creator’s niche and style. 01. Wilhelmina Rose Wilhelmina Rose’s  portfolio showcases her expertise as a social media and marketing strategist. The homepage features a vibrant grid of eye-catching case studies, some with video previews, designed to immediately capture attention. Each case study highlights her approach and results. Like what you see? Create your own UGC portfolio with this same template. Template name: Graphic design portfolio website template 02. Lauren Nicole Miller Lauren Nicole Miller ’s portfolio puts her personality and voice front and center, giving her full control over her narrative. She uses typography and layout to make her text-heavy site visually inviting, balancing flair with professionalism. Her detailed resume is easy to navigate with an anchor menu and a downloadable one-page version.  Like what you see? Create your own UGC portfolio with this same template. Template name: Journalist website template 03. Brandon Dexter Brandon Dexter’s   portfolio is sleek and professional, with a dark theme and clean typography that create a sophisticated feel. His case studies are clearly structured, outlining the challenge, solution and results, which highlight his strategic thinking.  Like what you see? Create your own UGC portfolio with this same template. Template name:   Photographer website template   04. Lauren Price Lauren Price's  portfolio feels warm and approachable, giving visitors an authentic glimpse of who she is. Personal photos and a friendly tone make it easy to connect with her. Client testimonials are front and center, building trust and showing the real impact of her work. By focusing on relationships and credibility, Lauren’s portfolio clearly demonstrates why she’s a freelancer clients can rely on. Like what you see? Create your own UGC portfolio with this same template. Template name:   Start from scratch website template How to create a UGC portfolio FAQ How do I create a portfolio without any UGC experience? You don't need paid clients to start. Create "spec ads" (speculative advertisements) for brands you already own and love. Film yourself using the product, edit it to look like a real ad and upload it to your site. This shows brands the quality of work you can deliver. What should a UGC portfolio look like? It should be clean, mobile-friendly and easy to navigate. The focus should be on short-form vertical videos (9:16 aspect ratio). It needs an introduction, a gallery of work, a list of services or rates and clear contact information. Do I need an UGC portfolio? Yes. While some deals happen in DMs, a portfolio allows you to command higher rates and pitch to professional agencies. It separates hobbyists from professional creators and gives you a dedicated space to control your personal brand.

Get started by:  Creating an online store →  |  Getting a domain → Learning how to start an eCommerce business can be a complex endeavor. To put your business on the path to success, you need more than an idea; you need a plan. This post provides a step-by-step guide to the process of starting a business , from initial inspiration to the first online sale and beyond.  Ready to start selling? Build your eCommerce website  with Wix. How to start an eCommerce business effectively Step to start an eCommerce business What it means Identify your online niche What you’ll sell or offer Market check Make sure there’s demand Select the right product and source it Which products and from who Write your business plan Careful planning Secure a name + register your business Legal and yours Choose an eCommerce platform Scale, flexibility, security Create your eCommerce website/online store Sales and branding base As with any entrepreneurial venture, careful planning and preparation are essential to your success. Here are the steps to follow to get started with your own eCommerce business:  Identify your online business niche Do market research Select the right product mix Secure product sources Write a strong business plan Set your business name and legal structure Choose an eCommerce platform Create your online store Manage your eCommerce business finances Market your eCommerce business 01. Identify your online business niche While it may seem counterintuitive, your chances of making it big in eCommerce are better when you start by thinking small—that is, when you start by defining a niche for your online business. While it’s helpful to study the general trends, broad categories can be crowded with competitors. As one example, health and personal care is slated for growth to over 13% of the eCommerce market  through 2027 but trying to compete with major drug chains or beauty retailers can prove difficult (if not impossible) for new players.  Instead of targeting a large, general market, target a niche market. For instance, you could start an eCommerce business that focuses on organic skin care for teens, with a selection of cleansers, moisturizers and sunscreen for acne-prone skin. Finding a product to sell is perhaps the most crucial part of starting an ecommerce business, so make sure to do your research. It helps to have expertise in your chosen niche. You’ll spend a lot of time researching the right products or services to provide. You’ll dive into every detail of the business. And, at least at first, you’ll likely manage day-to-day operations, so you should be passionate about what your ecommerce business idea .  Looking to to start a dropshipping business? Get started now 02. Do market research Once you’ve pinpointed an ecommerce business niche or idea, it’s time to research and evaluate your potential market. Not only will you learn more about your audience but you’ll also gather the quantifiable data you need to make revenue projections and calculate costs. To understand the market, consider these strategies: Identify your audience type :   Are you catering to corporate professionals or individual consumers? The audience you have in mind will help determine the type of business  you intend to operate. While many eCommerce businesses serve exclusively B2B or B2C customers, some sellers serve both. For example, a gourmet food seller that typically sells to individual consumers may offer corporate gifting services for the holidays. Or, an apparel retailer may provide customization options for bulk orders, enabling companies to print custom uniforms that include their logos. Get familiar with the main ecommerce KPIs before getting started. Size your market : Build a profile of your ideal customer based on their demographics, geographic location, interests, spending habits and any other salient details. Then use that profile to guide your research into census and market data to arrive at realistic numbers. Your goal is to understand your potential customers better as you gauge the ultimate potential for growth for your eCommerce business. These benchmarks will also help you forecast revenue and demand as accurately as possible until you begin generating sales and have an earnings history to use as a guide. Immerse yourself in the trade : Follow trade media and individual thought leaders in your chosen category and read up on overall eCommerce trends via publications. Study the competition : Dive deep into competitor websites, sign up for their email updates and track news coverage on your competitors. Pay attention to how they market themselves, both online and offline. If you can dig up financial reports or earnings, that information can guide your own forecasts and projections. Ask your audience directly : Use surveys and polls to gather information from your potential customers. Hang out in relevant social media groups and forums and attend in-person events where potential customers congregate.  03. Select the right product mix Your niche and your target market will guide decisions about which products to sell or services to offer. Consider, for example, whether your audience would be receptive to curated kits or gift sets, and whether seasonality is a factor. Price and profit margin are essential to consider, as they determine the potential for your business to scale. A break-even analysis will help you figure out how much of each product you need to sell to recoup your initial costs and begin making a profit.  When selecting products to sell, you’ll want to consider factors like:  Product life : Know your expected product life cycle. This will help you create a multi-year plan for your eCommerce business. Some big-ticket items are built to last decades; buyers who ordered a sofa may not return to your site immediately, unless you offer complementary items. On the other end of the spectrum, replenishable goods like pet food or beauty supplies may inherently attract repeat purchases. For these, you may want to offer bulk discounts or start a subscription box business  to further encourage repeat business.  Price expectations :   While offering a variety of price points can broaden your appeal with buyers, if your audience is used to purchasing luxury goods, then you may want to limit your selection to top-of-the-line offerings. If you’re a B2B seller, consider whether your corporate clients expect you to offer items in bulk at wholesale  prices.  Cost of goods sold (COGS) :   As you select products, consider overhead costs and logistics , such as whether items require fancy packaging or “white-glove” delivery and installation. Digital products, by contrast, have no shipping or physical  procurement  requirements. You can calculate COGS with the following formula: beginning inventory + purchased inventory − ending inventory. Once you have guidelines in place, dive into the specifics. If you need inspiration and want to see what’s trending, turn to competitor websites or search best-selling items on marketplaces like Amazon. Ecommerce tools like Google Trends and Algopix can also help identify hot products. Or, use your favorite SEO or keyword research tool, like Semrush, to find frequently searched products, validate a product concept and/or discover which brands are most frequently searched in your market. 04. Secure product sources and suppliers Once you have specific items in mind, you’ll need to determine the right product sourcing method. Perhaps you create all of your products by hand and want to keep it that way. Or, maybe you’re interested in dropshipping with a platform like Modalyst , Wix’s native dropshipping solution. Depending on your budget, resources and preferences, you have a few options to choose from when it comes to sourcing products: Make goods by hand yourself : Quality is fully within your control, but it can be tricky to scale your business or keep up with high order volumes.  Hire a manufacturer :   You source products from a third-party manufacturer but sell them under your brand name. Items are made to your specifications, and you retain control over production, pricing and branding. You can make goods efficiently in large quantities, but good communication with your production partner is essential to ensure quality is up to snuff. Partner with name-brand manufacturers : If you seek products from specific manufacturers or designers, you can contract as an official reseller or dealer and offer those products through your eCommerce site. While your brand will get a boost from the affiliation, you’ll need to price items low enough to compete with other sellers, and some brands may have policies around a product’s minimum advertised price (MAP). Both can cut into margins. Retailers can also create their own branded merchandise via private label  lines in partnership with manufacturers, straddling the manufacturer/retailer divide. Costco’s Kirkland line or Amazon’s AmazonBasics are just two examples of this strategy. Source from wholesalers : Wholesale suppliers offer catalogs of goods, often from multiple manufacturers. You can find inexpensive products to buy wholesale, which gives you leeway in pricing. On the flip side, products sourced overseas may bring additional delivery costs and tariffs as well as the expense of inventory and warehousing. Work with dropship suppliers :   Dropshipping shifts traditional retailer responsibilities to suppliers, enabling you to launch an eCommerce business with minimal upfront investment. You handle the marketing and choose your products, but incoming orders are routed directly to your suppliers, who are responsible for shipping items directly to your customers. You never have to buy and hold inventory, run a warehouse or ship items yourself. On the flip side, you have less control over product quality and delivery, putting your brand in a vulnerable position if suppliers slip up.  Ghost commerce  takes it a step further, where the supplier ships items, yet you maintain your brand’s image and handle customer relations. It’s important to weigh your options when choosing a product sourcing method, and truly evaluate all of them carefully. Before you make a definitive decision, ask yourself the following questions: Do you want to customize or brand your products? Because wholesale suppliers produce in bulk, it may be hard to tweak selections to match your criteria. As an intermediate option, some suppliers offer white labeling, which allows you to sell ready-made products with your logo and branding. And if you want to personalize products further, explore print on demand. This is a subset of dropshipping that allows you to offer custom designs on a selection of products created to your specifications as orders come in.  Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. How much capital do you have to invest in inventory ?  If you’re working with limited startup funds, dropshipping can be a more economical route for launching your brand.  How complex are your warehousing and fulfillment needs?  If you offer recurring subscription shipments, corporate gifting services or bulk order capabilities, you may need to manage logistics yourself to ensure deliveries are accurate and on time.  How do your competitors source their products?  While you don’t want to outright copy your competitors, research as much as you can about their processes to identify any potential differentiating advantages they have. Do they have exclusive dealer rights to brand-name merchandise you want to stock? Do they offer products sourced exclusively from sustainable suppliers?  What is your backup plan if one of your suppliers has issues? Nearly four in 10 shoppers  have abandoned online purchases due to items being out of stock, so take proactive steps to avoid disappointing buyers. Find backup sources of widely available wholesale products, and cover contingencies in your contracts with suppliers.  How will you scale  your business?  Manufacturing or making your own products gives you the greatest amount of control, but they also make it difficult to meet rising demand. You may need to contract with a new factory altogether, hire staff or find other expensive solutions. For a more flexible option, you may want to consider dropshipping or wholesaling.  What are your audience’s expectations?  Buyers are prioritizing sustainability more and more. In fact, U.S. consumers are reportedly willing to pay an 11% premium  for products with reduced environmental impact. If your customers expect ethically sourced products, include those factors in your sourcing criteria. 05. Write a strong business plan to validate your idea Document all the research and planning you’ve done up to this point with a formal eCommerce business plan . Not only does a business plan capture your work in a comprehensive and detailed format, but it also provides a touchstone for keeping your day-to-day operations focused on your mission. The strongest business plans keep teams aligned during launch and lay the foundation for attracting the right business partners and investors.  While the individual components of a business plan can be tailored to your unique priorities, you should include the following elements to be sure the document is relevant and useful:  Mission, description and unique selling proposition (USP) : Your business plan should outline the reason your company exists, summarize at a high level what it does and identify what sets your brand apart from others. This information helps you stake your claim in the marketplace and guides future decisions about priorities. In particular, it’s critical to flesh out your  unique selling proposition . Your USP guides your product positioning , helps you to stand out from the competition and identifies partners and consumers who share your values. For example, “plastic-negative” water company and Wix merchant  Mananalu  differentiates its products by supporting a larger cause. Mananalu water is packaged in refillable aluminum bottles, which are easier to recycle than plastic. In addition, each time a consumer buys a Mananalu water, the company pledges to remove a plastic bottle from the ocean waste stream. Shoppers can even buy further “plastic offsets” to support the company’s cause. Climate Neutral certification and “1% for the Planet” membership provide third-party credentials attesting to the company’s commitment to sustainability. Market and SWOT analysis : Summarize your market research and describe your company’s position relative to the competition. Provide an analysis of strengths, weaknesses, opportunities and threats (SWOT) to pinpoint your areas of greatest potential growth. A realistic analysis will help maintain focus not only as you launch, but as you scale and add new offerings.  Your offering :   Use your previous research and planning to create a detailed description of your products and/or services, product sourcing and pricing strategy. Describe how this offering aligns with your audience’s needs. In addition, describe your plans for customer service and order fulfillment as crucial components of the brand experience. Marketing  plans : Describe how you plan to introduce your eCommerce business to your target audience, including which digital channels you’ll prioritize and which technologies you’ll rely on to execute marketing tactics. Financial forecasts : Using your previous research, build a model forecasting expenses, revenues and growth. To ground your projections in reality, use real-life results from competitors or other businesses in your field. Consult trade publications and category experts for growth benchmarks and formulas to incorporate. Funding sources : Describe how you’ll secure the startup resources you need, whether through your own savings, private equity, crowdfunding or investors. If you’re presenting your plan to potential funding sources, customize the information to explain the rationale behind your request and describe the benefits of funding your business. 06. Set your business name and legal structure After you put your business plan together, you’ll need to set up the actual legal framework to support your business. Start by picking a business name that reflects your brand identity and USP. If you need some inspiration, try researching popular search keywords, brainstorming names related to your niche or playing with different spelling variations. Wix’s free business name generator  can provide more ideas. As you narrow the list, check that the names are: Easy to read, say, spell and remember Search-friendly Available as a website domain  Not being used by another business (in the U.S., individual states maintain registries of businesses you can check) Once you have your business name figured out, you’ll need a logo. You can create one yourself, work with a graphic designer or try out the Wix logo maker  for free. Next, you’ll want to choose the right legal structure for your eCommerce company—a key step in starting a business of any type. Your overarching business structure will define your liabilities, tax status and more. Consult with legal professionals and accountants to determine whether a sole proprietorship ,  partnership ,  limited liability company (LLC)  or corporation  is right for you. In the U.S., you’ll also need to register your business and apply for a federal employer identification number (EIN) in order to pay taxes, open a business bank account or obtain financing. You can do this through the IRS’s website for free. 07. Choose an eCommerce platform At this point, you’re ready to bring your brand to life through building your own ecommerce website .  The first step is to choose the best eCommerce platform  for your needs. There are dozens of website builders on the market, so evaluate your options carefully. To ensure your eCommerce website development goes smoothly, look for a platform that provides: Professional aesthetics : Wix offers hundreds of specialized online store templates  you can customize to reflect your brand. A domain name : You’ll need a domain name  of your own to match your business name. Enterprise-grade security : Wix offers a secure infrastructure  with 24/7 security monitoring to protect against data breaches. Top performance : It’s critical to have web hosting  with the capacity to support a speedy, high-performance site  on both mobile and desktop devices, even during peak sales periods. Built-in analytics : Wix’s analytics dashboard helps you track key ecommerce metrics , such as website traffic  and generate historical performance reports. Customizable shopping cart pages : A customizable shopping cart page  will ensure your branding and messaging are consistent throughout the purchase process. Variety of checkout options : Flexible eCommerce checkout  options should support whichever payment method your customers prefer. Wix Payments is an integrated payment gateway system that can connect to in-store point-of-sale (POS) registers, too and allows you to accept payments on a website. A content management system : A content management system  (CMS) should ideally support robust product information and brand-building features such as blogs, how-to articles and buying guides. Back-office functionality : Look for integrated tools that help automate back-office functions, like bookkeeping and order fulfillment. Wix offers ecommerce tools for tasks like inventory management, invoice creation  and more. A reasonable pricing model : Your platform’s pricing model should make sense financially for your business, both now and in the future. As you research, pay close attention to recurring fees and special surcharges so you understand the total cost. With Wix, you can build a website with eCommerce functionality for as little as $27 per month. Get ready for launch. Sign up  for Wix today. 08. Create your online store Regardless of which eCommerce platform you choose, it’s important to research the best practices for designing an eCommerce store . Knowing how to make a website  includes the following best practices: Be clear about what you sell : Make it easy for customers to understand your business and products by using consistent design elements and language throughout the site. Avoid jargon-heavy or overly cutesy names for product categories and individual items; use accurate language that matches the search terms your audience enters. Once shoppers are ready to buy, don’t beat around the bush; use clear calls-to-action like “Shop Now” or “Buy Now.”  Invest in high-quality imagery : A picture is worth a thousand words, and that’s especially true in eCommerce. Buyers can’t physically touch and try products, so photos and videos help convince them to have faith and click “Buy.” High-quality photos that clearly show details and features are essential, while videos demonstrate products in action and can be repurposed for social platforms like TikTok.  Showcase user-generated content (UGC) : Buyers trust others like them to communicate authentically about products and services, so find ways to spotlight customer reviews, user-submitted photos and social media comments. The same holds true in the B2B world; 86% of businesses  consider verified reviews a critical factor in purchase decisions when deciding vendors. Embrace mobile : Transactions on mobile devices already account for four in 10 online sales , and an even higher share of product research occurs on smartphones thanks to their “anywhere, anytime” availability. Your eCommerce site shouldn’t just be mobile-compatible. You should assume the majority of interactions with your brand will occur on the go. Make sure that pages load quickly even when wi-fi isn’t available, and that images render clearly on small screens. Optimize your online store with AI tools: Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With Wix AI Site Chat , you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Learn more: eCommerce vs retail How to grow your ecommerce business 09. Manage your eCommerce business finances Once you’ve launched your eCommerce business, you need the tools to track sales, profit and growth. Three things in particular are worth monitoring closely: Plan for seasonality : Holidays, annual weather patterns and other cyclical influences can cause your income to spike and dive. For example, in the U.S., the final quarter of the year can account for more than 30%  of annual sales for some categories of retailers. Other cycles might be particular to your industry: if you offer bookkeeping or accounting services online, for example, your peak season might end on April 15, the filing deadline for personal income taxes. Accurate forecasting can help predict when sales will pour in so you can manage cash flow to cover leaner months. Get a handle on fulfillment costs :   If your eCommerce business involves delivering physical goods, be prepared to spend 15% to 20% of net sales on fulfillment costs . Of course, if you provide a virtual service or a downloadable app or software product, you can avoid these costs altogether. If you use dropshippers to fulfill orders instead, you won’t carry those overhead costs yourself, but the suppliers will likely pass them on to you as part of your fees. Guard against costly chargebacks and returns :   It’s estimated that 17.6% of all online sales are returned . Add in the cost of reverse logistics—where goods are returned to stock for resale or simply discarded—and you’ll want to prevent returns in the first place. Try to create detailed product pages that include fit and sizing guides, compatibility information and materials. In addition, bolster your customer service content to address common questions before purchase; communicate shipping timeframes so consumers don’t cancel orders in transit if they don’t arrive in time. Finally, set a return policy you can actually afford. Read more:   SMB online commerce  for acquiring banks and merchant acquirers. 10. Market your eCommerce business Launching your online store is an achievement, but by no means can you “set it and forget it.” With so many eCommerce websites available, you need to promote your brand to attract new buyers and create incentives that keep customers coming back. As you allocate your marketing budget to sell more products online, focus on the digital channels you know your audience uses. Follow these strategies:  Personalize the shopping experience : Seven in 10 consumers  now expect personalized interactions with companies, and businesses meeting that expectation can boost their marketing return on investment (ROI) anywhere from 10-30%. Seek out tools that enable you to automate eCommerce personalization in email campaigns, product recommendations and post-purchase promotions. For example, with Wix, you can add a “Best Sellers” or “Related Products” gallery  to your product pages. Boost word-of-mouth buzz : Encouraging customers to create and share reviews is just the start when it comes to building word-of-mouth advocacy for your brand. Create promotions that reward customers for referring friends and family, and post share-worthy takes and exclusive offers on the social media networks that your customers use most. To further boost visibility on social media, consider working with micro-influencers. These personalities may not have millions of followers, but they have devoted audiences whose interests can align closely with your brand offering.   Prioritize SEO : More than half of consumers  rely on search engines as their top tool for shopping research, so stay up-to-date on best practices for search engine optimization to give your brand the best possible chance at visibility. Develop rich content, optimize for mobile devices, maximize site speed and earn inbound links to improve your rankings.  Build loyalty :   While it’s natural to devote attention to finding new customers during launch, you also need a plan for keeping the customers you already have. It’s less expensive to build a loyal following than to continually churn through one-time purchasers, and repeat customers tend to outspend new buyers . Consider creating a loyalty program that rewards buyers with perks and exclusive offers based on how much they spend. Drive more sales with Wix eCommerce marketing . Start an eCommerce business checklist Task Completed Define your niche and products to sell 2. Conduct full market research 3. Create a business plan 4. Choose a business structure (LLC) and register it 5. Obtain all necessary licenses and permits 6. Set up business banking and accounting 7. Source products and suppliers 8. Choose an eCommerce platform — Wix 9. Build and publish your online store 10. Set up payment solutions and shipping 11. Develop a marketing strategy 12. Plan your customer service processes What is an eCommerce business? An eCommerce business is a company that sells products or services online. With an online store, you can serve customers around the world, and buyers can browse and make purchases at any time of the day.  Ecommerce sales have increased faster than other retail businesses in recent years. In the third quarter of 2023, for example, the U.S. Department of Commerce reports that retail eCommerce sales grew 7.6% year over year  to $1.8 billion, compared with 2.3% growth in the overall retail sector. Given this growth, it’s no wonder that merchants of all types now view eCommerce as an essential part of their business. It’s worth noting that while some eCommerce sellers operate exclusively online, others use their websites to enhance and complement offerings at physical store locations, manufacturing plants or offices. Business-to-consumer (B2C)  eCommerce serves individual retail shoppers, while business-to-business (B2B)  sellers offer products or services to other companies.  Learn more: What is an eCommerce website? Types of eCommerce Ecommerce advantages and disadvantages How much does it cost to start an eCommerce business? The cost of starting an eCommerce business depends on many factors, from the type of products you sell to the features you need to power your online store. But when all is said and done, you could spend anywhere from $5,000 to $50,000 . That range may seem high—in fact, you may wonder if you could drop a zero from the lower end of the scale. Dropshipping can eliminate upfront inventory and fulfillment costs, and platforms such as Wix offer inexpensive eCommerce site hosting plans and design services. But even with this minimalist approach, you still may need to factor in costs for things like marketing, technology and software, legal and administrative fees, and more. No matter how much startup capital you have at your disposal, it's important to do your research and plan carefully before starting an eCommerce business. This will help you avoid costly mistakes and increase your chances of success. The potential costs to consider include:  Business formation and licensure : Setting up your business structure and governance, securing any required licenses and filing registration and tax paperwork can add up to several billable hours from legal and accounting professionals.  Ecommerce platform : The technology behind your eCommerce website is all-important and should support integrated shipping, payments and marketing from one unified dashboard. Depending on the platform, each module may be priced separately, or you may be charged a single annual fee for all-in-one service. Products : The upfront cost of your products will vary depending on what you're selling online  and which sourcing method you choose. If you hold inventory, add the overhead expense of storage or warehousing space. Design, eCommerce photography and copywriting : As you set up your online store, you may wish to enlist professional help with the website design, product photos and written content. If you’re launching in more than one country, you may need to find translation services to ensure product copy is localized accurately. Customer service : Responsive service is a must for building your brand’s reputation. Make a plan to personally handle incoming questions and requests or hire staff to ensure adequate coverage. Logistics : If you want to handle order and ecommerce management yourself versus outsourcing to a dropshipper, you need to invest in packaging, staff to pick and pack orders, and contracts with freight carriers or third-party logistics providers to handle deliveries. Marketing : Even if you don’t allocate budget to paid advertising, you’ll still need to invest hours into setting up social media accounts and optimizing your website for search engines. Why start an eCommerce business in 2026? The global eCommerce market is expected to reach a value of approximately $7 trillion by 2025 , so there’s no time like the present to get started. Here are just a few reasons to start an eCommerce business this year: The barriers to entry are (relatively) low :   While launching an eCommerce business successfully does take some initial investment, it’s far less expensive to build a brand online. In the past, shopping technology was prohibitively expensive and required a professional IT staff to manage. You can earn a profit (relatively) quickly : While you won’t generate millions overnight, the relatively low startup costs and efficiencies of scale you can access via dropshipping means that you may be operating in the black within a year to 18 months. While the size of your profits depends in large part on your category and your wholesale product costs, relevant, high-quality products and superior service can help justify the higher prices that lead to bigger margins. You can access rapidly-growing global markets : As much as the U.S. represents a huge eCommerce market, other parts of the world are seeing even more exponential growth—and you can sell to these nascent markets without needing a physical presence or local staff. While China is dominant in terms of eCommerce market size and penetration, countries that are potentially more accessible, such as Canada, Mexico and the U.K., are all top global targets to consider . You can run your business your way :   As the world discovered during the COVID-19 pandemic, digital businesses can be managed remotely. You can route orders to dropshippers and respond to customer service queries on your own time, anywhere—a stark contrast with traditional retail, which tethers you to a store location and requires staff to serve customers during set hours.  Learn more: How to sell books online How profitable is an eCommerce business? The profitability of an ecommerce business is dependent on many factors, including the type of industry and niche you choose. When trying to determine how profitable this business type might be, or how long it might take to reach profitability with an ecommerce business you'll need to consider the following: Industry and niche Different industries and niches have varying profit margins. For example, businesses selling high-value products or unique items with low competition, such as luxury or handmade goods, may have higher profit margins than those selling low-priced commodity items such as stationary, for example. Business model The business model you choose, such as dropshipping, wholesale or manufacturing, directly impacts profitability. Dropshipping, for example, means lower overhead costs especially at the start but may mean lower profit margins. Manufacturing products requires more upfront investment but can also mean higher profit margins, especially long term. Operating costs Keeping your operating costs low, including website fees, marketing expenses and shipping costs, is crucial for maximizing profitability with an ecommerce business. Marketing and sales strategies Effective marketing and sales strategies that drive traffic and conversions are essential for generating revenue from your online store. This also means controlling your customer acquisition cost (CAC)—the cost of acquiring new customers should be lower than the lifetime value of a customer to ensure profitability. At the same time, increasing your average order value by offering product bundles, upselling or cross-selling can boost the profitability of your business. This also means focusing on customer retention and building strong customer relationships for repeat customers. How to start an eCommerce business FAQ How much does it cost to start an eCommerce business? Starting an eCommerce business can cost anywhere from a few hundred dollars to several thousand, depending on your goals and needs. Basic expenses include purchasing a domain name, setting up a website or eCommerce platform, inventory (if selling physical products) and marketing. Additional costs may arise if you invest in professional web design, advanced software or specialized tools. To keep expenses manageable, start with a clear budget and prioritize the essentials needed to launch and grow your business effectively. Do I need an LLC for an eCommerce business? An LLC (Limited Liability Company) is not strictly required for starting an eCommerce business, but it offers valuable benefits. It protects your personal assets by separating them from your business liabilities, which can be crucial if your business faces legal or financial challenges. Some entrepreneurs start as sole proprietors to minimize costs, but forming an LLC can provide added credibility and legal safeguards. Consider your business’s scale, risks and growth plans before choosing the right structure. What are the 4 types of eCommerce businesses? B2B (Business-to-Business):  Transactions occur between businesses, such as wholesalers selling to retailers. B2C (Business-to-Consumer): Businesses sell directly to individual customers, like online stores or subscription services. C2C (Consumer-to-Consumer): Individuals sell products or services to each other, often through online marketplaces. C2B (Consumer-to-Business): Individuals offer products or services to businesses, such as freelancers providing services or influencers creating sponsored content. Is eCommerce a profitable online business? Ecommerce can be a highly profitable online business with the right strategy and execution. Profitability depends on factors like choosing the right products, effective marketing, controlling costs and creating a strong customer experience. However, competition and rising costs for advertising or shipping can present challenges. By staying adaptable and focused on adding value for your customers, you can build a sustainable and profitable eCommerce business. Is it hard to start your own eCommerce business? Starting your own eCommerce business comes with challenges, but it’s more accessible than ever thanks to modern tools and resources. Initial hurdles often include learning technical skills like setting up a website, navigating competition and managing logistics such as inventory and shipping. However, platforms, templates and guides can simplify the setup process significantly, even for beginners. With a clear plan and the right support, launching an eCommerce business becomes a manageable and rewarding endeavor.

If you’ve ever wanted to shape a brand’s social media voice or get published in your favorite magazine, freelance writing can make it happen. As a freelance writer, you can take on all kinds of assignments, depending on your ability to write and communicate well within specific guidelines. Some use freelancing  to earn extra cash while others turn it into a full-time career. You might go from being a writer at a company to working on a project-by-project basis. There are also plenty of freelance writing niches that cater to different types of businesses . There’s so much to learn about becoming a freelance writer and how to make money as a freelance writer . To get started, set up your work, create a website  to highlight your skills, pick a niche, set your rates and start landing clients. Read Also: How to start a business 6 Steps to becoming a freelance writer Master your freelance workflow Create a freelancer website Choose your specialty Land your freelance writing gig Set your rate Stay communicative 01. Master your freelance workflow With the right tools, you’ll spend less time scrambling and more time writing. Freelance life can get messy, but a solid system makes all the difference. From pitching ideas to managing assignments and tracking payments, staying organized helps everything run smoother. Here’s how to streamline your workflow: Track your pitches : Use tools like Airtable or Notion to log sent pitches, follow-up dates and responses all in one place. Stay on top of deadlines : Break projects into tasks with apps like Asana or ClickUp so you can hit word counts and deadlines with less stress. Monitor your earnings : Track rates and invoices using QuickBooks or a simple Google Sheet to make sure you get paid on time. Centralize everything : Manage emails, assignments and notes in one dashboard with tools like Trello or Notion to avoid tool overload. Try a book name generator  for your next project 02. Create a freelancer website Creating a freelance website  is a great way to highlight your work and skills while letting potential clients see what you can do. Your website can take different forms, but two are especially useful if you’re pursuing freelance writing. If you’re just starting out and don’t have writing samples published yet, set up your website as a blog to demonstrate your writing style. If you already have work, include your portfolio or links to published pieces to let visitors see the types of writing you’ve done and the topics you know best. For those who write books or creative content, an author website  can help build your personal brand and promote your published or upcoming works. Tip: Try out this sleek and stylish content writer website template , which caters to writers of all types. If you want something more personalized, consider hiring a Wix designer . Whichever camp you fall into, it’s good to have links to your social media accounts so potential employers can see your voice on social. This is particularly vital for those that want to get into social media writing. Generally, your website’s domain name will incorporate your name or business name. And of course, have a contact form or email listed on your website easily accessible in case someone would like to reach out for a freelance writing opportunity. Be inspired: Freelance website examples See this curated list of the best website builders for writers . 03. Choose your specialty While being a generalist might work later, focusing on a niche early helps you build a strong portfolio and stand out. Ask yourself: "What do I enjoy writing about?" Passion fuels better work and attracts clients. Your niche might be the type of writing—blog posts, copywriting, technical docs—or specific topics like tech, health, fashion or finance. It’s not about chasing trends or just what's profitable. Think about where your skills and interests meet market demand. Love in-depth topics? Consider tech or finance. Prefer creative work? Lifestyle or fashion might be for you. The more specific your focus, the easier it is to get noticed. As you refine your niche it becomes your brand. Clients will seek you out, saving you the hustle of constantly pitching. Take time to experiment and narrow your focus—it’ll pay off in the long run. 04. Land your freelance writing gig Breaking into freelance writing might feel overwhelming but it’s absolutely doable with the right approach. Start by figuring out the kind of writing you want to focus on and plan your strategy around that niche. Here's how: Editorial freelancing: pitch like a pro If you’re targeting editorial writing (magazines, blogs or news platforms), pitching is your go-to skill. Research the publication to understand their tone, audience and the stories they publish. Find the right editor through the staff page or LinkedIn. Write a pitch that’s concise, tailored to the publication and explains why your story idea matters and why you’re the best person to write it. Follow up with a polite email after a week or two if you don’t hear back—editors are busy and a reminder can make a difference. Copywriting, technical writing and specialized freelance jobs For gigs like copywriting, technical writing or content marketing, you’ll usually need to submit an application. Build a portfolio with your best work using platforms like Contently, Journo Portfolio or a simple website. Tailor your resume and cover letter to highlight relevant skills, past projects and results like boosting website traffic or engagement. Use job boards beyond LinkedIn and Indeed, checking out niche platforms like ProBlogger Job Board, Freelance Writing Jobs, ContentGrow or BloggingPro. Networking: your secret weapon Networking opens doors to gigs you won’t find on job boards. Join writing groups on Facebook, Slack or subreddits. Get active on LinkedIn by sharing insights, engaging with industry posts and connecting with editors, marketers or other freelancers. When you work with a client, ask for referrals. Word-of-mouth is a game changer. Tools to stay organized and productive Freelancing means juggling pitches, clients and deadlines. Use tools like Trello or Asana to track pitches and projects. Grammarly or ProWritingAid help keep your work polished while PayPal or Wise make invoicing and payments simple. From your first gig to growing your business Once you land your first assignment, focus on delivering great work and building strong relationships. Always hit deadlines—being reliable is everything. Ask happy clients for testimonials to attract more work. Upsell your services by offering extras like social media content, email campaigns or SEO optimization to existing clients. 05. Setting your rate as a freelance writer Setting your rate as a freelance writer is about understanding your value and the market. Start by looking at your experience. If you’re just starting out, you might charge on the lower end to build your portfolio. But don’t undersell yourself—good work deserves fair pay even if you’re new. As you grow your experience, get client testimonials and build a strong reputation, you can raise your rates. Different writing gigs pay differently. Content writing often earns more than editorial work and niches like technical writing or SEO can bring in higher rates. The type of client matters too—larger companies or well-funded startups usually have bigger budgets. Remember, you’re not just charging for the words. Your rate covers brainstorming, research, edits and the value you add to the project. Always stand up for fair pay and don’t be afraid to say no to rates that don’t match your worth. Confidence in your value is what helps you succeed as a freelancer. 06. Stay communicative In freelancing, good communication is just as important as technical skills. Being responsive isn’t just about replying to emails quickly—it’s about building trust, showing professionalism and proving you care about the collaboration. When a client emails with questions, think of it as more than just a task. Take the time to give clear, thoughtful answers. Anticipate possible follow-ups and address them upfront. It saves time and shows you’re detail-oriented and engaged. Being communicative means staying proactive. Don’t wait until the deadline to flag problems or send updates. If you’re running behind, let your client know early, explain the situation and suggest solutions like adjusting the timeline or delivering the project in parts. Handling feedback is an area where good communication really matters. If an editor asks for revisions, clear up any uncertainties. Talk to them about their expectations to make sure your edits match what they’re looking for. Communication is a two-way street. Ask clients for feedback, clarify details when needed and keep the conversation flowing. This back-and-forth builds stronger relationships and often brings in repeat work or referrals. Types of freelance writing There are many different categories under the umbrella of freelance writing. Of course, there are certain qualities that many of these categories share. The most important one is that all types of freelance writing require a solid grasp of baseline skills and mechanics such as spelling, grammar and punctuation. But considering the wide spectrum of freelance writing assignments available to writers, there’s surely something for everyone. Keep in mind that along with the various formats freelance writing can take, there are any number of topics that can be covered. For example, let’s say you’re a writer interested in health. You might write a reported piece about funding for mental health resources for a newspaper or magazine as one assignment and then write copy for a startup that created an app monitoring healthy sleeping habits as another. Regardless of what subjects you are most capable of writing about, there are many different types of freelance writing. Editorial writing This is arguably the most long-established form of freelance writing. Writing for a magazine, newspaper or news website falls under editorial writing. With this type of writing, you’ll be held to journalistic standards and ethics. In most cases, you’ll have a story assignment and execute it. Some articles will require you to report, meaning pulling together research from various credible sources and interviewing people to use their quotes in the story. Publications will often hire a freelance writer because they know that writer is well-versed in a specific subject or has access to certain reporting. There are also opinion pieces or “ hot takes ,” which are less about being objective and presenting the facts and more about pulling together various evidence points, analyzing and making an argument. Learn more: How to sell books online Copywriting Copywriting is another large subcategory of freelance writing. It’s pretty much everywhere without you even realizing it. As the American Writers and Artists Institute describes  the craft, “copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.” These actions include donating to a cause, signing up for a newsletter, making a purchase, clicking on a profile and much more. Unlike editorial writing, you usually won’t be pitching copywriting ideas. In most cases, you’ll have to apply for copywriting jobs. If you have experience with copywriting, it’s a great idea to have that listed on your professional CV website  or have a portfolio  of your copywriting work available to view. That way if a business is looking for a copywriter, they can use your website as a resource to see if you might be a potential freelance writer they want to work with. Content writing Content writing is a bit between editorial and copywriting. Instead of telling a story through the lens of journalism, content writing is for marketing purposes. Content writers are still storytellers, but the usual goal is to develop brand awareness and engage readers rather than to persuade someone to specifically buy something. Overall, content writing will be longer form content such as blogs and articles. The people over UX Planet  have some pretty digestive infographics breaking down the difference between copywriters and content writers. Social media writing Blending together aspects of editorial, copy and content, social media writing is specifically creating copy that will be shared on social media platforms such as Facebook, Twitter, Instagram, TikTok and more. If it’s for a publication, it often will reflect the journalistic standards and ethics that the publisher holds itself to. But social media writing for a company will likely be more focused on simply helping build brand recognition on social media that will eventually also hopefully convert to more sales. Social media writing often taps into trending topics to stay relevant in social buzz. That might mean partaking in the latest meme or news cycle. However, a lot of social media writing is evergreen. Technical writing At its core, technical writing is a type of writing used to explain complicated, specialized and technical information to the reader. The most common types of technical writing you have likely interacted with are instructional materials from a new gadget or software manuals. TechWhirl  goes into the nitty gritty of what technical writing is. Business writing Business writing is all about creating clear, professional communication for the workplace. It helps share ideas, convey information and achieve goals both inside and outside an organization. From persuasive sales pitches and detailed policy proposals to straightforward internal memos, strong business writing keeps things running smoothly and fosters collaboration. As the University of North Carolina at Chapel Hill’s Writing Center explains , it covers everything from policy recommendations and press releases to application letters, emails and memos. Sometimes, businesses bring in freelance writers for specialized documents like white papers—official reports that outline a company’s mission while offering valuable insights to potential customers to build trust and credibility. Ghostwriting Ghostwriting powers many bestsellers, viral tweets and standout blog posts. It’s when the words you read are credited to someone other than the actual writer. From celebrities and politicians to industry leaders, ghostwriters shape autobiographies, speeches and even social media content while perfectly capturing the client’s voice. In a world where personal branding matters, ghostwriters stay behind the scenes, helping craft stories that resonate. Learn more: How to make a book cover Benefits of freelance writing Freelance writing can be a bit intimidating at first, but once you become comfortable you’ll find that there are a number of benefits that come with the job. Set your own schedule The only time restrictions you’ll have as a freelance writer are deadlines. Otherwise, you’ll be able to work whenever you want. This is great for people who don’t enjoy the typical 9 to 5 work day. Meanwhile, other people who like a structured work day can still embrace that mentality. But because you’re setting your own schedule, you can sleep in whenever you want, run errands during the middle of the day and many more things that come with the flexibility of being a freelance writer. Work wherever you want Because you aren’t tied to an office building or even a specific place, you can practically work wherever you want as long as you have the equipment needed to complete assignments. Becoming a digital nomad  will allow you to see the world while still making money online . Manage your own workload Depending on what your financial situation is, you can work as little or as much as you’d like. If life is fairly hectic and you have other things going on, you can choose to only take on a few assignments. Meanwhile, if you are looking to keep yourself extremely busy, you can hustle to get as many assignments as possible. Decide what you want write As a freelance writer, you can be selective with what you want to write about (see our guide on how to start a service business ). You may only want to take on stories about a certain subject matter. Or, if you want to learn more about other genres and topics, you can try expanding your horizons and pitch things that are out of your typical wheelhouse. How I became a freelance writer The path to become a freelance writer is different for everybody. Every writer takes a different path to becoming a freelancer, but you may find the story of Gabe B., an editorial writer with 10 years of freelancing experience, helpful: “I originally studied journalism in college, where I learned the foundations of writing for newspapers, magazines, news websites, broadcast news and more. There was also light instruction on freelance writing, but most familiarity with the practice came from actually doing it. During college, I freelance wrote a couple of articles for smaller publications, which was a great experience in terms of refining story ideas and working with editors. After graduating, I accepted a fellowship at a news startup. Once that ended, I had to figure out my next steps. While I was hoping to land a full-time job, that did not immediately happen. Instead, I started freelance writing for another news startup. They could only offer me 20 hours a week, but I took it. During those 20 hours a week, I wrote a couple of news blogs and one bigger feature story. Eventually, I was offered a full-time position with the publication because they were now familiar with my work and there was a job opening. Since that first job, I’ve had a number of other full-time positions at various publishers. While almost all my time and work went toward these jobs, I did freelance writing for other places every so often. The policy on freelance writing with a full-time job differs from place to place, but usually the rule is that you can take on a freelance assignment as long as it is work that wouldn’t typically fit under what you cover at your full-time commitment. For example, if you write about beauty, you will likely be able to take on a freelance assignment about food. A few years ago, I split ways from my last full-time editorial job. Since then, I have found freelance writing jobs through a variety of methods. My primary one is pitching editors at different publications story ideas. This is probably one of the most traditional aspects of freelance writing in the journalism world. Pitching requires a lot of work, flexibility and especially a thick skin because many of your story pitches are likely to be passed on. But once you find a home for a story idea you crafted, it’s a very fulfilling experience. Every so often, I am also fortunate enough to be contacted by potential employers for freelance assignments. I have either worked with these editors in the past or are familiar with my previous work and ability to execute. Being asked to take on freelance writing may happen if you have a website touting your abilities and showcasing your past work. This gives a possible employer or editor an idea of how likely you are a fit for a certain assignment and the means to contact you to gauge interest and availability. Since departing from my full-time job, I have taken on many different freelance writing opportunities. My first experiences were with editorial writing, but I have now taken on copywriting, social media writing and more. They have also been about a wide range of subjects and niches.” Learn more: Blogging vs freelance writing