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Looking for the best way to build your website? Get started with Wix → Back in the day, knowing how to start a website  meant one of two things: you could either hire a designer or learning to hack one together yourself. Today, it’s a different story. There are more tools than ever, and one question I encounter is: “Should I use a template or AI to build my website?” Between all the DIY tutorials and apps out there (including Wix’s popular AI website builder ), it’s easy to see why people are exploring their options more closely. Hence, I thought it would be worthwhile to unpack this in more detail. Food for thought When choosing between AI versus a template, you're essentially choosing between placing your trust in an AI model—which is trained on web design  principles through an abundance of information and examples—or placing your trust in the curation and consideration done by an experienced web designer. There are advantages and disadvantages to both. Before diving in, I recommend asking yourself a few important questions: How clear is your vision for the site's design ? Do you picture every element in your mind already, or are you craving direction and inspiration? How much control do you want over the small details?  Are you the type to tinker, or do you prefer something more hands-off? Is there a template that already fits your industry and business goals?  Or, are you envisioning something completely new from what you’re seeing?  Read also: Are website templates dead? What AI brings to the table  The advantage of designing a website with AI tools is that you can really ask for anything. The level of customization is very high. You could ask for specific colors, design styles, layouts , order—whatever you envision.  You can also create and iterate quite quickly, without needing to browse through hundreds of templates. The result usually comes down to your prompting skills: the more detail and time you spend defining what you want at the prompting stage, the better the outcome.  AI models intuitively understand websites because that’s what they’re trained on. There’s a wealth of knowledge that’s being utilized and is constantly improving. Explore these AI prompts for website building  to get started. Wix’s AI models combine decades' worth of web design expertise with real-world examples to generate high-end website, built to convert. What website templates bring to the table  The advantage of using a template, on the other hand, is that a professional designer has carefully considered the look and feel of the site, as well as its functionality. Whenever a new Wix template  is created, the first step is to research industry trends and study high-performing sites.   This means that you, as the website owner, benefit from a designer’s attention to detail, content curation and design choices—built with specific performance and business goals in mind. Not to mention, you have full editing capabilities to alter your site. The difference is that you start with a solid, well-thought-out structure that’s been tested across multiple devices. Comparing AI vs. website templates across various factors  Looking a bit closer, you’ll see there are some key ways these options set themselves apart. Quality As of the time of writing this, there’s still a notable difference in design quality between the two approaches.  When you’re working with AI tools,  the layout and overall visual narrative of websites tend to feel more standard, clean and less adventurous. The rhythm and visual storytelling aspect of the site often feels more straightforward. AI can sometimes struggle with maintaining design consistency across all elements and components of a large site, and has difficulty creating truly unique visuals that tell an engaging brand story. That said, AI models are rapidly improving, quickly bridging the gap and addressing these limitations.  When you’re working with   designer-made templates , you often get more elevated design outcomes. The designs are more intentional and cohesive out of the box. They’re built to tell a complete story and create impactful scrolling experiences for your specific business type or industry needs. The downside is that you risk having a similar-looking site to others in your industry who use the same provider and template. Ease of use / technical skills required  Both approaches require knowing what you want, but the technical demands vary. With the AI approach,  prompting skills will matter more than technical skills. Giving the system good, clean instructions on what you’re trying to achieve will get you closer to the result you’re looking for. You don’t have to have all the answers. It’s true that the more information you provide, the better, but it’s definitely okay to leave room for the model to interpret and create. Just try not to be too vague, as this will likely lead to basic outcomes. Regardless of the tool you use, it’ll likely take several rounds of iterations to mold the results to your needs. With templates,  a lot of it comes down to choosing the right template. Don’t simply choose a template because of how it looks. Pick a template by a reliable provider that is well-aligned with your industry or business type. After that, you’ll need to know—at least in the very basic sense—how to use a website editor. It’s crucial to know how to change settings, move, change and add/remove things from your editor-of-choice. Although this might seem like the more intimidating approach, popular editors like Wix are very intuitive and easy to master. Read also: Don't judge a website template by its cover—look for these traits instead Speed to create  Both approaches can make a website within minutes, but to create something great, you’ll likely want to spend extra time perfecting the result. How you spend your time might look slightly different depending on the route you choose. With AI , you begin the process by guiding the AI with your input, rather than sorting through a sea of templates. Some AI builders are open-ended, allowing you to enter free-form prompts. Others, like Wix’s AI website builder, help to structure your conversation by asking you a series of questions. The builder will then generate a customized design within a few minutes. Afterward, you’ll spend time checking that the site has all the functionality and pages you wanted, adjusting content as needed, modifying the design and testing it across various devices.   With templates , you’ll spend most of your time trialing multiple templates until you find one that gets you closest to your vision. Some template libraries will be more vast and well-organized than others. You might get lucky and find a template that matches your vision closely and only needs small tweaks. Other times, a template might look amazing but need significant changes to work for your business.  Costs No matter which approach you choose, your starting point shouldn’t make a huge difference in cost. Both offer free and paid plans, and the final price largely depends on the features you want and the complexity of your site. So, which should you choose? If you’re a small business owner with limited design experience, I'd recommend starting with a template that fits your industry and business model. Templates make it easy to get a professional-looking site without complicated edits. The process is more predictable, and there's a clearer path from start to finish. However, if you’re a business owner with a very specific vision that doesn't fit standard templates, AI tools are worth exploring. They’re especially useful for businesses in emerging industries with few templates to choose from, or for anyone who enjoys the creative process and wants to experiment. Read also: Your website should speak your brand's language—here's how One final word of advice: don't let perfect be the enemy of good The beauty of websites, in my opinion, is that they aren't static objects. They’re living and breathing, dynamic platforms that change, grow, improve and update. Trial and error is an inevitable part of web design, and any great website usually goes through several versions or edits.  Whether you go with AI tools or templates, the most important thing is to launch your site and see how real users interact with it.  Also, remember that the backbone of any beautiful and successful website is strong, meaningful content that evolves with your brand. Don’t just think about what you need right now. Think ahead and choose a setup that makes it easy to add content and expand your site over time. Finally, remember that your first website doesn't have to be your forever website. Both AI tools and templates are relatively low-cost ways to establish your online presence. You can always upgrade, redesign or start fresh as your business grows. The key is to start somewhere and iterate as you go along. Relate reading: Our designers’ favorite Wix templates How to choose a website template Should I use a template to build a website?

Get your professional business email address→ A professional, branded business email is the backbone of how your team communicates and how clients see your brand. Setting it up right means your domain name is connected, inboxes are organized, security is solid and every message looks professional from day one. TL;DR: How to set up a business email This guide covers everything you need to set up your business email like a pro. You'll learn how to skip the common mistakes and make sure your communication is secure and reliable right from day one. You'll learn how to: Connect your email to your domain and brand Organize inboxes as your team grows Protect your email from security risks Improve your reach and reliability Check that everything is working perfectly Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Before you set up your email Before you start, make sure you have a few basics in place. You’ll need a domain name, an email service to host your inbox and admin access to your domain settings so you can make required changes during setup. Once those are ready, the rest is quick and straightforward. How to set up a business email address Getting your professional inbox ready is a straightforward process when you break it down into manageable actions. By following this roadmap, you will move from a blank slate to a fully functional communication hub that represents your brand perfectly. Get a domain name Choose an email service provider Connect your domain Create inboxes and aliases Adjust basic settings Enable security essentials Protect your emails with backup and recovery Configure deliverability basics Test before using it Complete next steps after setup To set up business email , enable access on desktop and mobile, organize with filters and forwarding, secure accounts with 2FA and SPF/DKIM/DMARC, manage user roles, back up messages and integrate with calendars and collaboration tools. 01. Get a domain name If you already have a website, you likely already own a domain. If not, you will need to purchase one from a registrar or through a website builder like Wix. When choosing a domain, keep it simple and relevant to your brand. Avoid long strings of numbers or complicated spellings that might confuse clients. A clean, recognizable domain makes it easier for customers to remember you and reduces the chance of typos when they try to contact you. Check out Wix's domain name search  tool and domain name generator . "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix 02. Choose an email provider Once you have your domain, you need a service to host your mail. While you can host your own email server, most businesses opt for cloud-based providers for reliability and ease of use. Popular options include Google Workspace and Microsoft 365. These platforms offer robust security, spam filtering and integration with other productivity tools. Wix offers custom business email addresses so you can use a professional inbox instead of a generic one. When you set up your site, Wix gives you a business email that matches your domain (for example, info@yourbusiness.com), helping you look trustworthy and consistent across all communications. Wix offers business email addresses with Google Workspace integration, meaning you get Gmail’s familiar interface along with powerful tools like Calendar, Drive and advanced security, all while managing everything conveniently from your Wix account. Learn more: What is a business email? Does Wix provide email hosting? How to create a business email What is a professional business email? 03. Connect your domain If you purchased your domain and email hosting from the same provider, they are likely already connected. However, if you bought them separately, you will need to link a custom domain to your email service provider. This usually involves updating your domain's DNS (Domain Name System) records, specifically the MX (Mail Exchange) records, to point to your new email host. Don't worry if "DNS records" sounds intimidating. Most providers offer step-by-step wizards to guide you through this process. If you built your site with a platform like Wix, this step is often built directly into the dashboard. Wix offers custom business email addresses that automatically sync with your site's domain, saving you the headache of messing with complex DNS settings manually. If you purchased your domain separately from your email host, you will need to verify ownership. This usually involves logging into your domain registrar account and adding a specific TXT record provided by your email host. It might sound intimidating, but it is essentially just copying and pasting a line of text to prove you own the website address. Once verified, your email platform can legally send messages on behalf of your brand. You may also be interested in: How to register a domain name How much does a domain name cost? Most popular domain extensions 04. Create inboxes and aliases Now that your domain is connected, it is time to build the actual email addresses. This is t he fun part: deciding what goes before the "@". Set up user inboxes For a solo entrepreneur, start by creating the primary inbox for yourself (e.g. yourname@yourdomain.com). If you have employees or partners, set up their individual accounts now as well. Since Wix offers business email addresses with Google Workspace integration, adding new team members is a quick administrative task rather than a technical hurdle. Use email aliases for organization Beyond individual accounts, you should utilize aliases to look bigger and stay organized. An alias is a forwarding address that sends mail to your main inbox without requiring a separate login. For example, you can create help@, sales@ or press@ and have them all route to you. This allows you to manage different aspects of your business from one place while presenting a structured front to the public. Discover more: Is Wix good for business email? 05. Adjust basic settings Your email setup isn't complete until you've customized your sender profile. Set your display name Before you send your first message, you need to configure how you appear to recipients. The "Display Name" is often the first thing people see in their inbox, even before the subject line. Make sure this is set to your full name or your company name so recipients instantly recognize who is contacting them. A vague or incorrect display name is a fast way to get ignored. Create a professional email signature Next, craft a professional email signature. This should include more than just your name; add your job title, a link to your website and perhaps a small logo. If you plan on forwarding emails to a personal account or need to set a "Reply-To" address that differs from your sending address, handle those configurations now. Inbox organization A tidy inbox is the secret to a stress-free workday. Try using folders to group messages by project, client or department and set up filters to sort your mail automatically. You can even create rules to forward or tag the big stuff so you never miss a beat. When your inbox is organized, you can find exactly what you need in seconds and get back to doing what you love. 06. Enable security essentials Business emails are prime targets for cyber threats, so standard password protection isn't enough. Enforce strong passwords and 2FA You must enforce strong password rules for yourself and your team. Avoid simple phrases and require a mix of characters. Most importantly, turn on two-factor authentication (2FA) immediately. This adds a second layer of defense, usually requiring a code from your phone to log in, which makes it significantly harder for intruders to access your data. Manage team access and permissions You should also review access controls if you have a team. Not everyone needs administrative privileges. Assign roles carefully so that only trusted personnel can change billing information or reset passwords. Taking ten minutes to lock down your security settings now can save you weeks of recovery time from a potential breach later. Learn more about website security and domain name management . 07. Protect your emails with backup and recovery Even when everything is running smoothly, accidents can happen. Regularly backing up your business email is the best way to make sure you never lose important messages, contacts or files. Most email providers—including Google Workspace through Wix—offer automatic backup options or the ability to export your mailboxes easily. Set a schedule to back up your accounts and store copies securely in the cloud or offline. This way, if an email gets deleted or a system error pops up, you can restore your data quickly and keep your business moving. 08. Configure deliverability basics Deliverability sounds technical, but it simply means ensuring your emails actually land in the inbox rather than the spam folder. To do this, you need to authenticate your domain using three protocols: SPF, DKIM and DMARC. Think of these as digital ID cards that tell receiving servers, "Yes, this email is really from us and we authorized it." SPF (sender policy framework): lists the IP addresses allowed to send mail for your domain. DKIM (domain keys identified mail): adds a digital signature to your emails. DMARC (domain-based message authentication, reporting and conformance): tells servers what to do if an email fails those checks. Most providers, including Wix, guide you through adding these records to your DNS settings. Do not skip this; without it, your beautiful marketing emails might never be seen. Learn more: What is DNS? 09. Test before using it Never assume everything is working perfectly without a test run. Send an email from your new business address to your personal Gmail or Outlook account. Check to see how the display name appears, if the signature looks correct on mobile and desktop and most importantly, if it lands in the primary inbox or the spam folder. Then, do the reverse. Reply to that email from your personal account to ensure your business inbox is receiving mail correctly. If you set up aliases like info@, test those as well to verify they are forwarding to the right place. Catching a configuration error now is much better than missing a client inquiry next week. 10. Complete next steps after setup Once the technical side is handled, integrate your email into your daily workflow. Download the mobile app for your email provider so you can respond on the go. If you use project management tools, a CRM or marketing software, connect your new email address to them. This keeps all your business data synchronized. Finally, update your public-facing platforms. Change the contact email on your social media profiles, your website's contact form and your business cards. You want to ensure every potential lead is directed to your new, professional hub. Learn more: Business email address examples Business email name ideas Why you need a business email Using a professional, domain-based email address (like name@yourbusiness.com) instantly shows customers that you’re legitimate, established and serious about your brand. A business email reinforces your identity with every message you send, helps your emails land in inboxes instead of spam folders and keeps work communications separate from personal ones. As your business grows, a business email also scales with you, making it easy to create consistent addresses for new team members and departments. Business email benefits Instant credibility A recent study shows that 60% of consumers say they prefer to be contacted by brands through email , underscoring why using a professional, domain-based business email can be a strategic advantage for credibility and customer interaction. When customers see a custom domain, they instantly trust you more, as it shows you've invested in your business. Brand consistency A business email address reinforces your brand identity with every message sent. Wix offers business email addresses with Google Workspace integration, meaning you get the branding power of a custom domain with the reliability of Gmail's interface. Better deliverability Using a business email prevents your emails from landing in spam folders, as generic email addresses used for business mass-mailing often get flagged as spam. Properly authenticated business emails have a much higher chance of landing in the primary inbox. Team organization A branded email also scales with you; as you hire employees, you can easily create consistent addresses (like name@yourbusiness.com ) for the whole team, without creating entirely new accounts. This keeps your communication organized and professional. Learn more: Is Wix good for business email? What are custom domains How much does a business email cost? How to set up a business email FAQ Can I set up a business email for free? Technically, yes, but it often comes with limitations. Some web hosting providers include free email hosting, but these interfaces can be clunky and lack the security features of dedicated providers like Google Workspace. Free services like Gmail (yourbusiness@gmail.com) are not true business emails because they don't use your custom domain, which can look unprofessional to potential clients. Do I need a website to set up a business email? Technically, no, but you do need a domain name. You can purchase a domain and set up email hosting immediately, even if your website is still under construction or if you plan to operate without one for a while. Can I use a free Gmail account for business? You can, but it is not recommended. An address like yourbusiness@gmail.com lacks the credibility of name@yourbusiness.com. It can make customers worry about the legitimacy of your operation. A custom domain email signals that you are an established professional. What is the difference between an alias and a user? A user is a standalone account with its own login and inbox (like jane@business.com). An alias is a forwarding address (like support@business.com) that delivers mail to an existing user's inbox. Users usually cost money per account, while aliases are often free. How many email address should I create? This depends on the size of your team. At a minimum, you should have one personal address (name@) and one general address (info@ or contact@). As you grow, you can add specific department emails like billing@ or jobs@. Start with what you can manage effectively; remember that you can always add more alias es or users later.

The perfect domain is just a click away: claim your domain →  A professional email address is one that uses your business’s custom domain name instead of a generic one like gmail.com or yahoo.com. It's the difference between surfergirl98@gmail.com and jenna@summerdesigns.com. This simple change makes a huge impact on how potential clients see your business, building trust and credibility with every message you send. Choosing and buying a professional email address is a foundational step in building your brand. It shows you're serious about your business and helps you look polished and established, even if you're just starting out. With tools like a business email from Google Workspace and Wix, setting one up is straightforward and connects perfectly with your website. TL;DR: What is a professional email address A professional email address uses your own domain name, making your business look more credible. It helps build your brand identity and separates your work life from your personal life. Aspect Summary Definition An email address using a custom domain (e.g., contact@yourbrand.com). Main benefit Builds trust and makes your business look more professional. Key feature Reinforces your brand name with every email sent. How to get one Through a service like Google Workspace, often connected to your website builder. What is a professional email address in detail A professional email address is an email that is tied directly to your business’s domain name. Instead of relying on a free email provider, your address features your brand's name right after the "@" symbol. For example, if your website is thefreshloafbakery.com, your professional email could be orders@thefreshloafbakery.com. This isn't just a different name it's a unique way of presenting your business to the world. It signals that you've invested in your brand. When you get a business email, you're creating a consistent and trustworthy identity across all your communication channels. Benefits of a professional email address Using a custom email address does more than just look good. It provides tangible benefits that can help your business grow. From building trust to improving your marketing, it’s a small detail that makes a big difference. First and foremost, it builds credibility. An email from daves-plumbing-co@aol.com might make a potential customer hesitate. But an email from dave@davesplumbing.com immediately feels more legitimate and established. It gives customers the confidence that they are dealing with a real business. A professional email also helps with brand reinforcement. Every time you send an email, you're putting your brand name in front of a client. It keeps your business top-of-mind and strengthens brand recall. This consistent exposure helps build a memorable brand identity. Finally, it helps with organization. By having separate email addresses for different functions, like info@yourbrand.com for general inquiries and support@yourbrand.com for customer service, you can manage your communications more efficiently. This keeps your personal inbox clean and your business correspondence streamlined. Common challenges with a professional email address While the benefits are clear, there can be a few hurdles when setting one up. The most common challenge is the perceived technical complexity. Many people worry about dealing with MX records and server configurations, which can sound intimidating. However, modern solutions have made this process much simpler. When you get a business email through a service connected to your website builder , for example, the complicated setup is often handled for you. For instance, connecting a Google Workspace email to a Wix site is a guided process that removes the technical guesswork. Another consideration is the cost. Unlike free email services, a professional email address has a small monthly fee. While this is an added expense, it’s also a valuable business investment. The credibility and brand recognition it provides deliver a return that far outweighs the minimal cost. Examples of a professional email address The format of a professional email can be adapted to fit your business size and style. The goal is to be clear, simple and easy for customers to remember. We've put together these email name ideas to help you explore the different types. For solo entrepreneurs or freelancers, using your first name is a great personal touch: anna@annasconsulting.com samir@samirwrites.com For a small business with a few employees, using a first and last name format can work well: jane.doe@thelocalbookstore.com john.smith@smithfamilylaw.com For general business functions, using a role-based address is a smart way to direct inquiries: contact@citygardensupply.com support@techgurus.com sales@brightlightsolar.com Get inspired: Business email address examples How to get started with a professional email address Getting your own custom business email address is a straightforward process. You can have your new email up and running in just a few steps, giving your business an instant boost in professionalism. The first thing you need is a custom domain name. This is your website’s address, like yourbusiness.com. If you don't have one yet, you can purchase one through a domain registrar like Wix or directly from your website builder. The perfect domain is just a click away: claim your domain →  Once you have your domain, you can sign up for a business email service. A popular and reliable option is Google Workspace, which gives you a professional Gmail account tied to your domain. You can get this service directly through Wix, which simplifies the connection process. You'll be guided through a few simple steps to verify your domain and create your new email account. After setup, you can start using your new email address to communicate with clients. You can access it through the familiar Gmail interface, but all your outgoing messages will proudly feature your brand's domain name. What is a professional email address FAQ How much does a professional email cost? The cost is typically low, making it an affordable investment for any business. Services like Google Workspace usually charge a small monthly fee per user. This fee covers your custom email, along with access to other business tools like Google Drive, Docs and Calendar. Can I have more than one professional email address? It’s a good practice to create multiple email addresses for different parts of your business. For example, you could have info@, sales@ and support@ in addition to personal emails for each team member. This helps organize your communications and makes your business look more structured.

Bring your inspiration to life with a Wix website →   As a handyman, you're accustomed to tackling household tasks—whether it’s a complete remodel or a simple repair. But practical skills alone aren't enough for a jack-of-all trades to successfully start a handyman business . With 73% of small businesses using a website  to build their online presence, it’s become an essential tool for growth and attracting new clients. From showcasing their expertise to highlighting customer satisfaction, we've compiled a list of the best handyman websites built on Wix. These examples will guide and inspire you, so you can learn how to make a handyman website   and effectively fix up your online presence, on your own.    Ready to build your online presence? Keep reading to gain inspiration for your own handyman website—there’s no better time than the present to learn  how to create a website step-by-step .  Take your construction company online with a construction website builder . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best handyman websites When people need a handyman, they want someone who feels trustworthy, professional and easy to reach—and a strong website can help make that first impression stick. This blog showcases handyman websites that do it right, with clear service listings, approachable design and features that make it simple for clients to get in touch. You’ll find practical ideas for building or updating your own site, from organizing services and pricing to using visuals that highlight your skills. How we selected the best handyman websites Selection criteria Why it matters Clear list of services Helps visitors quickly understand what’s offered Easy-to-find contact info Makes booking fast and straightforward Professional but friendly design Builds trust while feeling approachable Before-and-after visuals Showcases skills and builds credibility through real examples Mobile responsiveness Ensures a smooth experience for users browsing on phones Customer testimonials Adds social proof and helps convert interest into bookings Calls to action Guides users toward calling, messaging or requesting a quote 7 best handyman websites: inspiration and examples The best handyman websites seamlessly integrate visual and written elements with business management tools, offering continuous marketing for your business. These sites provide visitors with the information and tools they need to learn about and book a variety of handyman services, enhancing the customer experience and improving customer service. Below are examples of the best handyman websites created on Wix. As you explore these for inspiration, consider which technical features and visual elements can benefit both you and your clients, while also strengthening your branding and online presence with effective marketing and social proofing tools.   Beard and Boards Handyman  Jack of All   Zoltan’s Handyman Service  Fix Your Home DC  Chatham Harwich Handyman Handyman Meno  Hammer and Tool  01. Beard and Boards Handyman  Beard and Board ’s handyman website seamlessly transitions to its mobile design, featuring an organized layout that accommodates smaller images effectively. With an optimized mobile interface, visitors can access information and utilize website features with the same ease as they would on a desktop. Recognizing the importance of mobile user experience, the best handyman websites ensure accessibility for customers who seek their services on their phones. Read more: What is a website? 02. Jack of All    When you have a social media presence as a “jack of all trades” handyman, you can leverage that content to market your business and engage with an audience. Using a pop-up window on their homepage, Jack of All  immediately invites visitors to connect with their Facebook page that’s full of business updates and expert home repair advice.  Not only does this best handyman website make great use of marketing tools, but they pay attention to design, too. When describing services, maintaining text hierarchy is crucial for readability. Jack of All uses larger fonts for clear titles that catch visitors' attention, while smaller text provides detailed descriptions for those seeking more information about each service. 03. Zoltan’s Handyman Service  Zoltan ’s handyman website stands out with a distinctive color scheme that sets their branding apart from others in the industry. They utilize a dark blue background with a light blue logo overlaid on a striking gradient, capturing visitors' attention and providing a cohesive representation of their business. In addition to detailed service descriptions, Zoltan’s excels as one of the best handyman websites by offering more unique and informative content. They include a mock calendar outlining typical home repairs and the optimal times of year to schedule them, helping customers plan their home improvements effectively. This demonstrates their knowledge and expertise while offering added value to users, assisting them in making informed decisions when booking services. 04. Fix Your Home DC  One of the most important elements to having a handyman website that draws in traffic is your business name. With a clever and location-oriented name like Fix Your Home DC , the business website feels personalized even more, including their specific location to signal to residents of the DC and Maryland area that their services are tailored for them. This unique name is reflected in their domain and business email, making it easy for customers to remember, enhancing their overall branding, and giving visitors a more professional impression when reaching out. 05. Chatham Harwich Handyman  A standout feature of Chatham Harwich Handyman ’s website is their effective utilization of the website header. Incorporating their logo, business name, website menu, social media links, and contact information, the website design maximizes the small space at the top to immediately provide visitors with the best ways to get in touch. Even as we continue browsing, the pinned section is visible and accessible to the user at all times.  06. Handyman Meno  Handyman Meno  maintains a reassuring tone throughout the written content on his website. Beneath the business name, his clever slogan, “no job too small,” serves as an engaging subtitle that resonates with readers and complements the description of his home improvement services. In describing his services, he adopts a casual tone to assure visitors that he understands their needs and demonstrates his commitment to efficiently address the home repairs on their to-do list.  07. Hammer and Tool  By cleverly integrating imagery into the unique title of their handyman business, Hammer and Tool  has created a compelling custom logo of their own. Their handyman website effectively highlights this branding element, facilitating a connection between the visual identity and Hammer and Tool’s services. A handyman website is the best place to showcase this branding element, which helps the visitors create a connection between the visual and Hammer and Tool’s business. As visitors navigate across web pages, the centrally placed logo serves as a consistent anchor, allowing them to return to the homepage with ease at any point. What are the benefits of having a handyman website?   You might be wondering about website costs , how long it takes to build a website  and whether it’s worth investing your time and money. The answer is an enthusiastic “yes.” Having a business website is one of the best ways  to make money as a handyman  and establish a long-term professional presence.  The average homeowner spends $2,335 per year on home repairs , maintenance and insurance, with the home improvement industry currently worth over $530 billion From building your online visibility to streamlining booking processes and boosting sales, there are many reasons why creating a handyman website is one of the most important steps in starting a business . Some of the key benefits for your handyman business include: Marketing potential for your handyman services Maintaining a website is a cost-effective way to market your handyman services to a broad audience. A handyman website gives you a competitive edge in the marketing landscape by showcasing your skills and promoting your services effectively. An optimized website design can give you the marketing content and tools you need to promote your services—for example, using SEO, email marketing and social media to share your website content.  Establish credibility and trust with new audiences  A handyman website is often the first point of reference for potential customers considering your services. With the right content, it has the potential to significantly enhance the first impression you give. For example, your site’s online gallery acts as a portfolio to showcase past projects, while displaying reviews and testimonials from satisfied clients builds trust. These features make your website a powerful tool for boosting credibility and encouraging new clients to hire you. Showcase your services and book clients A handyman website allows you to outline the details of all the services you offer, from repairs to renovations, giving clients a comprehensive understanding of the scope of your expertise. By listing prices and integrating a bookings software, you’ll make it convenient for customers to schedule your services online.     Gain more customers in your area By building your online visibility, a handyman website has the potential to extend your reach beyond word-of-mouth referrals. When optimized with localized SEO, your site can attract local customers searching for handyman services, significantly improving your chances of appearing in local search results. You can also post it on apps like Task Rabbit or business listings such as Google My Business to make your details more accessible for online users.  What are the parts of a handyman website?   What parts of a website  are important to create a top-notch handyman website?  imperative to building one of the best handyman websites for a successful online presence? From engaging web content to backend tools, there are several fundamental elements all of the best handyman websites have in common.  Learn more: Best AI website builder Best handyman website builders If you’re learning how to plan a website  for your business, the first step is choosing a website builder that includes the components you need. From there, make sure you successfully incorporate the following elements:  Website template Choosing the best handyman website template  for your business is one of the first steps you’ll take when designing your site. A professional template saves time when developing your website layout  and adding specific website features . Opt for a design that aligns with your goals and provides a solid foundation for your website, so you can minimize the need for extensive modifications.  With professional handyman website templates like those in Wix’s collection, they’re all optimized for SEO and accessibility from the get-go. They’re also fully customizable, allowing you to tailor them to your business’s specific aesthetic and functional needs. Domain name On top of choosing a business website  builder with robust features, website design  tools and templates, finding a unique domain name is an important step. Domain names and web hosting  two components that work hand-in-hand to deliver your site’s content to visitors. When choosing a domain name, make sure it's memorable and oriented to your brand. For example, some of the best handyman websites use a combination of their business names with a TLD like .com, .biz, .services or .repair.  Pro tip: Don’t have a business name of your own yet? Try a business name generator , which is a great tool for gaining ideas and inspiration before you pick a domain name.  Web pages  Each web page  serves as the canvas for your site’s web content, with each page fulfilling a specific purpose. Web pages typically include a title, headline body, images, video and links, blending different visual, informational, decorative or interactive web content . Some pages are more decorative, while others are straightforward and minimalistic.  As demonstrated in the handyman website examples we’ll showcase below, a variety of key web pages can be used to effectively help visitors achieve their goals, including:  A homepage that greets visitors with essential information, including your business name, logo and an introduction to your services. It should feature links, a website menu and call-to-action buttons that guide visitors to other areas of your site.    A services page that details your handyman work, from home renovations to repairs and maintenance. Include clear descriptions and pricing when possible to set expectations.  Contact info that makes it easy for visitors to reach you via email, phone or social media. These details can be a standalone web page or added to your website header and footer.  A portfolio website that showcases your work using visual galleries and descriptions of before and after home improvement projects. Use high-quality phots and videos to represent your services at their best.  Landing pages are dedicated pages for promoting specific events, new offers or business updates. Use a landing page builder  to customize a template that will help you design and launch them quickly.    An About Us page to introduce your business with background information, a professional bio and a friendly headshot. Include a “Meet the Team” section here if relevant.  Starting a blog  is optional, but it’s a great marketing tool for boosting SEO and offering more value to your visitors. Topics like DIY home repairs and home renovation ideas are popular topics that are likely to intrigue new visitors.  Get inspired by these best portfolio websites . Branded website elements From your business name to your logo, to your site’s favicon and color scheme, your handyman website’s branding is important to facilitate a cohesive and trusting brand experience. Ensure that both visual and non-visual branding elements are utilized to shape how visitors perceive and remember you, maintaining consistency with your existing brand assets. Marketing and business   tools:  Your website is a powerful tool for promoting your handyman services. To drive web traffic , you’ll want to establish a solid marketing strategy, exploring promotional methods and tools like search engine optimization ( SEO ) and online advertising.   A handyman website is a type of website  that’s aimed to benefit your business, so it should incorporate essential business management tools to streamline operations. Include features for invoicing, scheduling and online payments, which both you and customers will benefit from, as well as analytics and reports to gain insights and drive business growth. User friendly design Your handyman business website must look great and function smoothly on both desktop and mobile devices. For this reason, we recommend you run through a website launch checklist  before publishing and make sure the design is user friendly.  On the technical side, be sure your site’s speed, functionality and hosting are top notch, free of broken links or slow-loading images. Visually, pay attention to the site's user interface , navigation journey and content quality, and be attentive to any design or content errors. Best handyman websites FAQ Should a handyman have a website? Yes.   A website lets you showcase your skills, list your services and share customer reviews to earn trust. A website makes it easy for potential clients to find you, ask questions and book your services online. With tools like SEO and professional visuals, you can reach more people and stand out from the competition. It’s a simple step that can make a big impact on growing your business. What is the best website host for handyman services? Wix is an excellent choice for hosting a website for handyman services thanks to its user-friendly design and industry-specific templates. It offers easy tools to showcase your work, display services and integrate online booking forms. What do most handymen charge per hour? Most handymen charge between $50 to $100 per hour, depending on factors like location, job complexity and experience. For smaller tasks or basic repairs, the rate may lean towards the lower end of the range. More specialized or technical work, such as electrical or plumbing assistance, often commands a higher rate. Some handymen also offer fixed pricing for specific projects to provide more clarity for clients.

Artificial intelligence is transforming how websites are built and managed. Avishai Abrahami, co-founder of Wix, shares his insights on the evolving role of AI in digital presence, Wix’s product strategy and why websites will remain essential in an AI-driven future. 1. Will AI platforms like ChatGPT replace websites, or just change how we access them? In my opinion, there are two ways this could go. One is that everything happens inside ChatGPT, it becomes the internet and knows everything about it. The other scenario is that you go to ChatGPT or something similar, and when you ask a question, it will go and retrieve information from other websites’ servers and present it. The first option is that ChatGPT will include all the internet inside, meaning ChatGPT will have to hold all the knowledge of the internet on OpenAI servers. All the textual information, all the inventories and all the transactions. For example, it will have to know the inventory of all eCommerce stores on the internet, when they sold an item and what inventory is left. For a gym, it will need to write scheduling information, when a class is available, if it was paid for, what the cancellation policy is, and it will need to do it for everything—all the knowledge in the world—every type of data, financial data, commercial data, legal and more. To build it, you will need a huge database, one that can hold endless amounts of records, in an endless amount of structures. It is probably a billion times more complicated than the most advanced Oracle database version that exists. Personally, I’d imagine that Sam Altman’s focus and priority is continuing to advance AI itself, not developing an impossible-to-build database and an eCommerce stack. The second option is that OpenAI and all the other LLM vendors will simply communicate with the servers (websites) of each business, and let each business maintain its own data and transaction rules. So when you want to buy a red dress, the LLM will communicate with the website agent and ask if they have it in the inventory, and continue to communicate to do the transaction. I'm a big believer in that second option, and the MCP standard is already a step in that direction—where servers communicate with agents to deliver real-time information and take action. Platforms like Wix, Shopify and Squarespace will need to build those bridges, and we've already started. With technologies like MCP, AI agents can connect directly to the Wix infrastructure and access real-time content. 2. What do you think about the future user interface, is it all prompt-based? I don't believe so, there’s a reason movies are more popular than books. Visual results matter. We are entering a future where creating amazing interactive visuals will become possible—just look at all the new image and video generators coming out every day. Brands will have better ways to present products and services. We can already see the first steps toward visual agents and avatars. I believe we will see a future where the LLM agent will “invite” the website agent to join the conversation, and both will plan together the best visual experience for the user, which of course means that in the future we will have a bigger need for advanced content creation. So yes, the interface is evolving, but you’re still accessing the website (or its agent), just with a more personalized experience. Personally, I am very excited about it and I think in the near future we will be able to create amazing visual and audible content. 3. How do you envision AI shaping website creation? We were the first to release generative AI for website creation with ADI back in 2016. It significantly improved customer satisfaction and conversions because users could do more, faster, with better business outcomes. AI simplifies complex tasks like design, enabling more advanced web presence without the need to master complicated tools. We’re very excited about what’s coming. In the next five to 10 years, we’ll see a major shift from static, click-and-read interfaces to live agents that speak and present content dynamically. Textual prompts alone won’t be enough because brands rely on immersive, visual experiences. Websites will become more complex, with multimedia and intelligent agents enabling highly personalized scenarios. It’s an exciting future, and Wix is committed to empowering customers to define and deliver those dynamic experiences. Learn more about Wix Harmony. 4. How is Wix adapting its SEO and technology to thrive in a future shaped by AI-powered search? We’ve developed Generative Engine Optimization (GEO) to prepare Wix sites for AI discovery. We provide server-side rendering so AI can access site content easily. We include default structured data markup to help AI understand and deliver your content, site or brand name in its answers. Our analytics track AI-driven traffic and engagement. We support emerging standards like llms.txt, and we’re partnering with platforms like OpenAI to surface product feeds in generative search. Soon, we’re launching a Connect to Bing feature to help users appear in AI-powered Bing results. These initiatives ensure Wix users can thrive as AI reshapes how people search and discover content. 5. How can Wix keep a competitive advantage when AI can already build websites? It’s true that LLM can generate a basic website. But those sites are very simple. They don’t have backend infrastructure, hosting, payments, scheduling or fulfillment. For OpenAI to compete at that level, they’d have to stop working on AI and start building complete business systems. I’d be very surprised if that’s their strategy. It’s much more scalable for them to just say, “Hey Wix, this user saw your product. Can you show it to them and tell me how to present it best?” That’s why the infrastructure behind the website, like what we’ve built at Wix, will be even more relevant five years from now. Especially as we move into this world of agentic systems, where AI doesn’t just answer questions, but also takes actions. The more advanced that world becomes, the harder it will be to build everything from scratch. You’ll need platforms like Wix that already have these capabilities and constantly evolve them. And that’s our real strength. 6. What is Wix’s overall strategy for AI? Our strategy is clear, empower self-creators and agencies , people who want to build things on their own. AI now lets them do so much more. Our role is to give them the tools to do it, editing images, generating videos or building advanced websites and agents. We’ve always focused on providing users with the tools to create stunning content , and AI just lets us add more to the puzzle. You used to need a graphic designer. Now you can generate high-quality visuals instantly yourself. We’re building tools that eliminate the headaches small businesses face. And while some of the pieces are still being developed, we’ve already built the Model Context Protocol (MCP), which is foundational. Every modern website will need it. It prepares us for a future where AI agents are key parts of the web. In the end, this is what we do. We leverage AI to let our users do more, faster, and at a higher quality than ever before. To accelerate this vision, I’m excited to share that we’ve just acquired Base44 , a hyper-growth AI startup pioneering AI-powered code generation and multi-agent orchestration. The tech landscape is undergoing a major transformation as vibe coding gains momentum, shifting creation from manual development to intent-driven software development. This new approach allows people to simply express what they want to build, while intelligent agents do the heavy lifting. Base44 enables anyone to create fully functional, custom solutions and applications using natural language, eliminating the need for traditional coding. They are pioneering AI-powered technology that pushes us toward a future where building digital experiences and solutions is driven by intent, not complexity. Their platform lets anyone simply express what you want, while intelligent agents bring it to life instantly and intuitively. You can try it for yourself. Maor Shlomo, founder and CEO of Base 44, and his team move fast and fearlessly, combining rare vision with deep technical expertise. In a short time, they’ve built something that's not only technically impressive, but perfectly aligned with where I believe the future of digital creation is headed. The team has already attracted a passionate and growing user base who see the power of what they’ve built. You can read more about the acquisition here . What they’ve built is fully aligned with our direction. The internet is becoming more dynamic, more agentic and more personal—and we’re ensuring our users don’t just keep up; they lead the way.

The dance industry is a vibrant world filled with rhythm, movement and passion. If you've ever dreamt of channeling your love for dance into a business venture, opening a dance studio can be an exciting opportunity. It's not just about teaching dance, it's about creating a space where people can learn, grow, and share in the joy of movement. However starting a dance studio requires more than just a passion for dance, it requires dedication, planning and a deep understanding of both the art of dance and the intricacies of starting a business . As you embark on this journey, you'll discover the potential to make an impact on your community and the lives of your future students. How to start a successful dance studio Research and choose your dance niche Craft and write a business plan Choose your business structure and register it Choose the right location for your dance studio Set up your dance studio space Hire and manage your dance studio team Market your dance studio Launch your studio 01. Research and choose your dance niche The demand for dance education is generally consistent — from young children taking their first ballet class to adults seeking fun ways to stay fit, there's a wide audience looking for quality dance instruction. As a studio owner, you have the chance to tap into this diverse market and carve out your own niche. Your love for dance is the spark that ignites your dance business but it's your business acumen that will keep the flame burning. Understanding how to balance artistic goals with practical business strategies is key to your studio's success. 02. Craft and write a business plan A solid business plan is your roadmap to success, outlining the path from concept to reality for your dance studio. It's a crucial tool that will guide you through each stage of starting your service business. Think of it as choreography for your company—every step needs to be planned and practiced to ensure a flawless performance. A well-thought-out business plan serves multiple purposes. It helps you clarify your vision, set realistic goals and define the strategies to achieve them. Additionally, if you're seeking funding or investors, a professional business plan is essential to demonstrate the viability of your dance studio. Your business plan should be comprehensive and detailed. Here are the main elements you'll need to include: Executive summary : This is an overview of your business and its objectives. It's often written last but appears first in your business plan. Company description : Describe what your dance studio offers, who it serves, and what sets it apart from competitors. Market analysis : Show that you understand the dance industry and where your studio fits within it. Organization and management : Outline your business structure, ownership details, and information about the management team. Services offered : Detail the types of classes and programs you'll provide. Marketing plan : Explain how you'll attract and retain students. Financial projections : Include projected income statements, balance sheets, cash flow statements, and capital expenditure budgets. 03. Choose your business structure and register it When you're caught up in the excitement of starting your dance studio, it's easy to overlook the less glamorous aspects of business ownership—such as the legal considerations. However, ensuring that your studio complies with all legal requirements is crucial for protecting yourself and your business from potential liabilities. The structure or business entity you choose for your dance studio can affect everything from your tax obligations to your personal liability. An LLC, or Limited Liability Company, is a popular choice for small businesses because it offers protection for your personal assets while providing flexibility in management and tax benefits. Shylene D’Addario, VP and associate general counsel at LegalZoom, sheds some light on defining this popular business structure. A limited liability company—or LLC—is a type of business entity that offers some of the benefits of a corporation with less formality. One key benefit of an LLC is that it can protect a small business owner’s personal assets—like homes, cars and personal bank accounts—from lawsuits against the business. Learn more about how to start an LLC . To operate legally, you'll need to secure the necessary licenses and permits. These can vary depending on your location and the services you offer. Common requirements include a business license, a music license if you're playing recorded music in classes and building permits if you're renovating your space. Check with your local government to find out what's required to r egister your business . Organizations like ASCAP or BMI can help you obtain the rights to play music in a commercial setting. If you're making changes to your physical space, ensure that you have all the necessary approvals from local building authorities. Don't forget about insurance. You'll need general liability insurance at a minimum, but also consider other types such as property insurance, professional liability insurance and workers' compensation if you have employees. 04. Choose the right location for your dance studio The location of your dance studio is a critical factor that can significantly influence its success. It's not just about finding a space it's about finding the right space where your studio can thrive. You'll want to consider several factors to confirm that your location is both practical and appealing to your target market. Visibility and accessibility : Your studio should be easy to find and accessible to your students. Look for a location with good visibility from the street and ample parking or nearby public transportation options. This makes it convenient for students and increases the likelihood of walk-in inquiries. Demographics : Understand the demographics of the area you're considering. Is it close to schools, residential areas or businesses? Knowing who lives and works nearby can help you tailor your dance services to the community's needs. If you're close to schools, classes for children would be a good choice. Competition : Research other dance studios in the vicinity. Too much competition could make it difficult to establish your business but having no competition at all might indicate a lack of demand for dance services in the area. Size and layout : The physical space needs to accommodate your plans for class sizes and types of dance offered. High ceilings are essential for certain styles, like ballet, while a smooth floor is crucial for styles like ballroom or hip-hop. Cost: Balance the cost of rent with the potential revenue you expect to generate. A prime location might be more expensive, but it could pay off in terms of increased enrollment and retention. 05. Set up your dance studio space Once you've secured the perfect location for your dance studio, it's time to transform it into a space that inspires creativity and movement. The setup of your studio is more than just the aesthetic it's about creating an environment that is functional, safe and welcoming for all who enter. To run a successful dance studio, you'll need to invest in some key pieces of equipment: Mirrors : Install full-length mirrors along at least one wall to allow dancers to observe their form and technique. Barres : Fixed or portable barres are necessary for ballet and other dance forms that require balance exercises. Sound system : A high-quality sound system ensures that music is clear and audible throughout the studio. Flooring : Choose sprung or floating floors designed to absorb impact and reduce the risk of injury. The layout of your studio should facilitate an easy flow of movement. Consider the following when designing your space: Reception area : Create a welcoming entrance with a reception desk for check-ins and inquiries. Changing rooms : Provide a place for students to change clothes and store their belongings securely. Restrooms : Ensure there are clean facilities easily accessible from the main studio area. Waiting area : Offer seating for parents or students waiting for classes to begin. Safety is paramount in any physical activity space. Make sure you have: First aid kit : Keep a well-stocked first aid kit on hand for any minor injuries. Emergency exits : Clearly mark emergency exits and keep them unobstructed. Ventilation : Good air circulation is important, especially in a physical activity environment. Setting up your dance studio space thoughtfully will not only provide your students with the resources they need to succeed but also create an atmosphere that feels like a second home. With every detail, from the choice of paint color to the placement of equipment, you're crafting an inspiring backdrop for years of dance education and enjoyment. 06. Hire and mange your dance studio team Your dance studio team is the backbone of your business. The instructors and staff you hire will represent your studio's brand and culture, making it essential to choose individuals who are not only skilled but also share your passion for dance and education. Here are some tips to help you hire the most qualified dance instructions: Look for experience : Hire instructors with a strong background in dance and teaching experience. Check all credentials : Ensure they have the necessary certifications or qualifications, especially for specialized dance forms. Observe teaching styles : Invite potential instructors to conduct a trial class to assess their teaching methods and interaction with students. Beyond dance instructors, you'll need staff to help with the day-to-day operations of your studio: Receptionist : Manages front desk duties, including greeting clients, answering phones, and scheduling classes. Studio manager : Oversees studio operations, coordinates events, and handles administrative tasks. Maintenance crew : Keeps the studio clean and well-maintained, ensuring a safe environment for everyone. Fostering a supportive and positive work atmosphere is the key to retaining great staff: Offer competitive compensation : Provide fair wages and consider benefits like health insurance or professional development opportunities. Encourage team building : Organize regular meetings and team outings to build camaraderie among staff members. Provide feedback : Regularly review performance and offer constructive feedback to help your team grow professionally. 07. Market your dance studio Developing a robust marketing strategy is essential when it comes to attracting new students and retaining existing ones. Effective marketing helps to build your brand, increase your studio's visibility and fill your classes with learners. Here's how you can create a buzz around your dance studio and keep the momentum going once you've opened. Determine what sets your studio apart from the competition — it could be a unique teaching method, a wide range of dance styles, or exceptional performance opportunities for students. Your brand is more than just a logo or a great name, it's the experience you promise to your students. Ensure that all marketing materials reflect the quality and spirit of your dance studio. When it comes to your brand building, while attracting new students social media platforms can be powerful tools for both. You'll need to create engaging content including photos and videos from classes, rehearsals and performances. Respond to comments and messages promptly to build relationships with your audience. You can also think about using social media advertising to reach specific demographics in your area. Marketing a dance studio will often mean building community engagement, whether online or in-person via local events and collaborations with schools, community centers and other businesses to increase awareness of your studio. Some other ways to get involved in your community include: Invite the public to visit your studio, meet instructors, and try free sample classes. Perform at local festivals or fairs to showcase your students' talents. Conduct workshops or seminars on dance-related topics that interest the broader community. Word-of-mouth is incredibly influential, so encourage satisfied students and parents to share their positive experiences online and with friends. 08. Launch your dance studio The moment has arrived to open the doors of your dance studio to the public. Launching your studio is a significant milestone and it's important to ensure that everything is in place for a successful start. From the grand opening event to the first classes, here's how to make a lasting impression from the first day you open. A grand opening event is a fantastic way to generate excitement and attract attention so plan an opening celebration with performances, trial classes and tours of your studio. Then use social media, your local press and flyers to spread the word about your event. You mist also want to think about offering discounts or special packages to encourage sign-ups on the day. Before you open make sure you have in place efficient management and operations systems. This should include an easy-to-use registration system for new students, a reliable payment processing system , clear communication channels for updates and announcements. You should also think about how to create a website or dance portfolio for your studio. With a website builder you can use it to showcase your skills and experience as a dance instructor while using it as a means to attract future clients. You can also use it as a booking website — a place for your students to book and pay for lessons. Consider using a dance studio website template to make it even easier to get your site created. Don't forget to prep your team also. Hold a meeting with your team to go over schedules, responsibilities and customer service expectations. Test your schedules and instructors with mock classes or rehearsals to work out any kinks in your class flow or studio setup. The first few weeks you're open are critical for setting the tone of your studio. You should actively seek out feedback from students and parents to make improvements where necessary. Reach out to new students after their first class to thank them for attending and invite them back. What are some common challenges when starting a dance studio? Starting and running a dance studio can be as challenging as it is rewarding. You're likely to encounter obstacles along the way, but with the right strategies, you can overcome them and ensure your studio's longevity and success. Some of the main challenges include: Financial hurdles Cash flow issues are common in the early stages of any business and setting up a dance studio can require some investment. Balance this by keeping a close eye on your finances, and prioritize spending on essentials. Consider offering private lessons, renting out studio space, or selling dance wear to supplement your income at the start or while you're planning your studio. Student retention Keeping students engaged and enrolled is crucial for sustained success. Keep track of attendance patterns and reach out to students who are absent frequently. Provide a range of classes and workshops to cater to different interests and skill levels. Competition Standing out in a crowded market requires creativity and innovation. This means making sure that every class you offer is of the highest quality. At the same time create a sense of belonging among your students with events and social opportunities. Marketing effectiveness Sometimes marketing efforts don't yield the expected results. Improve them by using the data from your marketing campaigns to understand what works and what doesn't. Be willing to change tactics if certain marketing approaches aren't effective. Examples of dance studios run on Wix Studio L dance center Studio L has dance classes for everyone, from beginners to experienced dancers. They pride themselves on their expert instructors and their ability to help everyone develop their love of dance. They also offer preschool dance programs, as well as ballet, tap and jazz classes for all ages. Paradise dance studio Paradise dance studio calls it self a dancer's getaway and provides a wide range of dance classes — from ballet to hip hop. They offer weekly lessons and monthly memberships. Studio B dance company Studio B is a dance company open to everyone, from beginners to advanced levels. They also have both recreational and competitive classes. Their goal is to foster a love for dance in all of their students.

Create your logo in minutes with a logo maker → What is a logo  and what is the significance of color? When it comes to branding, the color of your logo is more than just an aesthetic choice—it's a crucial part of your brand's identity. Yellow, a color often associated with warmth, energy, and attention-grabbing qualities, can play a significant role in how your brand is perceived. In this article, you'll discover why yellow might be the perfect color for your logo and how to design a logo  that will impact your brand's image and create a brand identity . Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. The significance of yellow in logo design Yellow, beyond being a bright and cheerful color, is a color that carries a psychological significance that can greatly influence consumer perception. A yellow logo is a type of logo  that can evoke a sense of enthusiasm and inspire confidence. Let's explore why yellow could be an excellent choice for your logo and how it can enhance your brand's messaging. Yellow is often associated with the sun, symbolizing light and life. It stands out in the human visual spectrum, which means that using yellow in your logo can help ensure that your brand catches the eye of potential customers and leaves a positive impression. This attention-grabbing trait is particularly useful in advertising and marketing materials where you want your logo and brand to stand out. Brands that want to appear accessible, friendly and innovative may find yellow to be an ideal choice. However, it's important to consider your industry and target audience when deciding if yellow aligns with your brand's personality. For more information about conducting competitor research and target audience analysis, check out our guide on how to start a business . Made with the Wix Logo Maker Tips for creating a yellow logo When designing a yellow logo, certain principles will ensure that your logo is effective: Simplicity:  A simple design is easier to recognize and remember. Versatility:  Your logo should look good in various sizes and on different mediums. Relevance:  The design should be appropriate for your industry and resonate with your target audience. How to create a yellow logo Creating a logo that makes an impact requires careful consideration of design elements. A striking yellow logo not only captures attention but also communicates your brand's values effectively. Here's a step-by-step guide to help you craft a yellow logo that is both memorable and reflective of your brand identity. Choose the right shade of yellow Incorporate additional colors and elements Integrate iconography and typography  Select a compatible background Sketch your logo idea Use a logo maker Test and iterate Keep it consistent 01. Choose the right shade of yellow Amongst all the available logo colors , you should choose a shade of yellow that aligns with your brand's personality and the message you wish to convey. Here are some examples of common yellow hues: Bright yellow:  Conveys energy and vibrancy, and is a good choice for brands that want to appear dynamic and forward-thinking. Mustard yellow:  Offers a more subdued, vintage feel, suitable for brands with a classic or retro aesthetic. Lemon yellow:  Fresh and modern, this shade works well for brands looking to project cleanliness and freshness. Golden yellow: Implies luxury and quality, ideal for high-end brands. 02. Incorporate additional colors and elements While yellow can be powerful on its own, combining it with other colors can enhance the overall design of your logo. Consider these logo color combinations : Yellow and gray: Offers a balance between warmth and professionalism. Yellow and blue: Create a trustworthy yet energetic vibe. Yellow and black: Provides maximum contrast for high visibility. Made with the Wix Logo Maker 03. Integrate iconography and typography  The icons and fonts you choose are just as important as the color of your logo. They should complement each other and reinforce the message you want to convey. Icon logo:  Select icons that are symbolic of your brand. For instance, a sun icon could represent energy or new beginnings. Logo font:  Choose typography that reflects your brand's character—whether it's a traditional serif font or a modern sans-serif. For more inspiration, be sure to view our blog post on best fonts for logos .  04. Select a compatible background The background against which your yellow logo is placed plays a crucial role in its visibility and legibility. Here are some tips for choosing an effective background: Contrast is key: Ensure there is enough contrast between the yellow of your logo and the background color. Darker backgrounds can make yellow pop, while lighter backgrounds may require adjustments to the shade of yellow. Simplicity works best:  A simple background helps your logo stand out without competing elements distracting from it. You could place your yellow logo in front of a darker section of your website for instance to help make it pop.  Don’t have a website for your brand? Feel free to review our guide on how to make a website  to help you get started.  05. Sketch your logo idea Now that you've laid the foundation, bring your ideas for your logo design to life. Explore different concepts, layouts, and compositions. Experiment with incorporating yellow as the dominant color or as an accent color in your designs. Once you've settled on a final design, it's time to design it. 06. Use a logo maker Using a logo maker tool, you can create digital versions of your logo, refining the typography, colors and layout as needed. With a logo maker you'll also have common file formats like PNG , JPEG , SVG , or PDF . 07. Test and iterate Be sure to play around and test your logo design across different backgrounds and sizes to ensure visibility and readability. This is important for both online and offline versions of your yellow logo. For example, test it on printed merchandise compared to your social media channels. Get feedback from friends, family or your target audience—and make any necessary refinements. Pro tip : You can use  AI logo generators   to test out a few versions of your logo and see what you like best. 08. Keep it consistent Wherever your yellow logo appears, be sure to keep it cohesive and consistent. To ensure consistency, develop usage guidelines for your yellow logo, specifying how it should be displayed, scaled and reproduced across various platforms and media. This can be helpful also for external stakeholders or future collaborations who will also use your logo. Made with the Wix Logo Maker Yellow logos in action: brands and examples Observing how successful brands utilize yellow in their logos can provide valuable insights into the effectiveness of this vibrant color in action. Take a closer look at some notable examples of yellow logos and analyze what makes them stand out. For instance: McDonald's: The golden arches of McDonald's are instantly recognizable worldwide, symbolizing quick service and consistent taste. DHL: DHL uses a bold yellow and red color scheme that conveys speed and reliability, essential qualities for a courier service. Best Buy: Best Buy   uses yellow to appear accessible and friendly while highlighting their focus on innovation. Check out these other yellow logo color ideas for inspiration. Yellow logo FAQ How can I effectively use yellow in my logo design? To use yellow effectively in your logo design, consider the following: Balance:  Pair yellow with neutral colors to balance its vibrancy. Target audience:  Ensure the shade of yellow resonates with your audience's expectations and emotions. Brand message: Choose a tone of yellow that aligns with the message you want your brand to communicate. Are there specific shades of yellow that work best in logos? While there is no one-size-fits-all answer, certain shades of yellow tend to be more versatile: Bright yellow:  Works well for brands wanting to convey energy and attention-grabbing qualities. Golden yellow:  Best for brands aiming for a perception of luxury or quality. Pastel yellow: Suitable for brands looking for a softer, more approachable feel. How do I ensure my yellow logo stands out in a competitive market? To ensure your yellow logo stands out: Create a distinctive logo that captures the essence of your brand. Use consistent branding across all platforms to build recognition. Support your logo with a strong marketing strategy that places it front and center in all communications. Can I make a yellow logo for free? Yes, consider using a logo maker like the one by Wix to save on the logo design cost . Hand drawing and digitizing your logo also works.

TikTok: chances are, you’ve heard of it. Perhaps you’ve already signed up. If you’re just keeping up with the latest social media craze and feel ready to jump on the bandwagon - there’s no time like the present to get started on TikTok. Staying up-to-date with social media trends involves effort, and it can be challenging to decide if new platforms are worth using at all, especially when it comes to building a brand. While deciding to create a website to promote your products, services or business is a guaranteed good use of your time, when it comes to throwing yourself into apps like TikTok, the answer is not always as clear. What is TikTok? And what’s all the fuss about? Whether you’re thinking about using TikTok for fun (and we promise you, it is fun), or as a marketing tool for your brand, we’re here to give you a crash course in navigating TikTok for personal and professional use - and as a free place to promote your website and brand. Let’s discover why the app is reshaping the social media world and has users obsessed. What is TikTok? TikTok is a short-form video sharing app with a feed that features an endless slew of micro-videos made by its users. Videos can be a maximum of 15 seconds long, with the option to combine videos for a 60 second long compilation. The app is known for its charming, often hilarious content featuring real people and real, home-made videos. Formerly known as karaoke platform Musical.ly, the app was purchased by Chinese company ByteDance in April of 2018 and integrated into the TikTok platform. Since then, it's become a sensation, with over 800 million users worldwide and 1.5 billion downloads. TikTok runs on interactions based on location and interest. Users quickly adapt to the app’s participatory culture, which is intended to inspire creativity and spread entertainment vis-a-vis its content, community and trends. The majority of its users are Millennials and Generation Z-ers, but its popularity is quickly spreading to older demographics. How does TikTok work? TikTok’s motto is “make your day,” which is a pretty accurate description for that feeling you get when browsing through the app for the first time. The experience involves watching a customized feed of vertical videos made by users, which offer insight into what’s currently trending. Ultimately, users can create and upload videos of their own, utilizing TikTok’s enchanting and addicting in-app effects: Personalized feed Part of the app’s magic lies in its highly personalized feed, which differs from recommendation feeds on apps like Facebook or Instagram . Known in TikTok jargon as the “For You” page, TikTok shows users what they want based on their unique algorithm. Everything users encounter on their feed is based on their previous interactions and device settings. TikTok’s strong emphasis on localized content is genius - it allows users to capture local trends and participate in local TikTok contests. The feed tells users what to watch from the get-go, inspires a sense of community, and continues to evolve on its own (gotta love those algorithms!). Engagement for engagement’s sake Engagement is paramount on TikTok. With other social media platforms , engagement is something you earn. However, with TikTok, engagement is the entire point - it is the fuel that keeps the TikTok ti(c)king. In order to be successful, content must encourage creativity and interaction. What makes some users more popular than others is their attentiveness to what is trending and their ability to react instantly. Pro tip: TikTok Coins take the idea of community to another level. TikTok Coins are an in-app currency that users can purchase with real money, enabling them to buy gifts for their favorite creators as a way to show their appreciation. Short form content So, what will you find on TikTok? The star is its short form video content - 15 second videos created by users themselves. The app features a plethora of fun and easy-to-apply special effects such as sound, filters, unique transitions and time manipulation such as slo-mo or rewind. One of the best parts of TikTok is that the content focus is about literally anything: humor, music, fitness, travel, hobbies, food, dance, etc. Apart from that, TikTok is really a culture of its own, and the only way to truly get it is to set up an account and dive in. The 15 second videos that make up the app fall under a number of different categories, including: Hashtags & hashtag challenges Hashtags play a large role in TikTok. At any one time, a user’s feed can be filled with tons of trending hashags, which function to organize content, as well as encouraging users to engage. Hashtags can be fun, inspirational or informative. Users also participate in hashtag challenges, which can shift into trend status quickly. They can involve anything from encouraging users to show off their best jeans (such as the # InMyDenim challenge by Guess) to sharing things they’re grateful for (like Aerie’s # AerieREALPositivity challenge). Thousands of users at a time engage with hashtag challenges, usually prompted by individuals or businesses, by adding a bespoke twist to the content. Although almost purely fun, the number of viewers that result from partaking in these challenges can provide a strategic opportunity for exposure. Learn more: What is Brat? Reaction videos TikTok has perfected the ‘reaction’ genre, making a category which YouTubers started years ago virtually seamless. With just the touch of a button, users can record a reaction to their TikTok buddies’ videos, positioning themselves where they want their overlay video to play alongside the original. The result? Way more than just a comments section. Tutorials TikTok is full of mini tutorials, which (true to TikTok nature) are short and fun to watch. Capturing the gist of an idea in short video format, TikTok tutorials make it easy to grab practical inspiration on-the-go. TikTok duets Encouraging even more interaction between users, TikTok duets allow users to create content by replying to another user’s initial video content. The two videos appear in the feed side-by-side, and often result in viral trends. How to use TikTok Open an account Creating an account for TikTok is simple: download the app, choose a username and create your account. The application will ask you for details like name, location, and DOB. To streamline the process you can simply log in using an already existing account from Google, Facebook or Twitter. Create a TikTok video When you’re ready to make your first video, follow these steps: Click the “+” sign at the bottom of the screen to go into shoot mode. Record your video by holding down the record button at the bottom of the screen. Play around with effects like filters or slow motion (located at the bottom right-hand side bar of the screen). Click the “✔️” sign when you are satisfied with your video recording. Once you've finished recording, you can add more effects, placing that at specific time intervals of the video. When your video is complete, add a catchy caption and relevant hashtags, then press “post.” Your TikTok masterpiece is now live. Sit back, relax and wait to see what responses you get! In the meantime, you can respond to other videos by browsing through your feed and selecting the “share” button. Pro tip: After posting your video, there is an option to share it on other social media platforms, and even to save it as a GIF . Add sounds to your TikTok video Sounds are a crucial aspect of TikTok culture. They allow users to add soundtracks to their videos - not to mention, TikTokers love lip synching. TikTok’s sound library features a surplus of options, ranging from classics to pop. Inventive spins on popular tracks and playlists that reflect specific interests are included in trending TikTok sounds. Users can incorporate sounds into pre-recorded videos, or add tunes when starting a video from scratch. To add sound: Go into shoot mode and record your video (or upload one that is already recorded). Select “sounds” at the bottom of the screen. Browse through the sound library and find the perfect track Select the “✔️” sign. Your video now officially has a soundtrack. Why is TikTok so popular? The real mystery of TikTok is how it became a social media sensation overnight. A lot of TikTok’s popularity has to do with the fact that the majority of its users are in their early twenties and completely submerged in social media culture. Apart from that, it’s easy to use, has addictive features and a viral nature that makes it appealing for an abundance of users. Also, numerous ways to make money on TikTok have emerged, increasing its popularity. TikTok is making social media great again. Let’s be honest, most social media platforms require more work than play. It’s not since Snapchat that we’ve had an app on our hands that is as much pure fun as TikTok is. We love micro entertainment, and appreciate TikTok’s charming content in the palm of our hands. Not to mention, its emphasis on user interaction makes it one of the most engaging social media platforms out there. Pro tip: One way to generate traffic towards your TikTok channel is by distributing it across your social media channels in the bio section. With a link in bio tool like Hopp by Wixx you can direct users towards all of your online assets from one designated URL. TikTok for business If you’re a business owner, you’re probably asking yourself if TikTok is worth using for your marketing strategy , and if so, how to go about doing it. TikTok’s user statistics and smart features are enticing, not to mention, the launch of TikTok for business platform is a promising sign that the app is moving in a more business oriented direction. Considering TikTok is wildly popular with Generation Z, if your brand’s target market falls under this category, it makes perfect sense to promote it here and show that you are relevant. By using TikTok for business , brands can instantly connect with the next generation of consumers: Generation Z and Millennials based in major cities around the world. Who uses TikTok? TikTok user statistics are a good factor to think about when considering TikTok for marketing your business. The platform has over 800 million active users worldwide (and is expected to have over 1 billion by the end of 2020) - of those, 41% are between 16 and 24 years of age. In the United States, 60% of TikTok users are reported to be female and 40% male. When deciding if TikTok marketing is right for your brand, remember to take into account your business’s target audience, as well as how to create the right content that will lead to conversion potential and help strengthen your brand identity. How to use TikTok for business TikTok has already been adopted by brands as a popular social media advertising outlet by creating content that’s in-line with TikTok's features and characteristics. Here's some ideas for promoting your brand on TikTok (given the gratifying nature of TikTok, we’re pretty confident that this can be a lot of fun): Sponsored ads There are a variety of sponsored ads businesses can use to promote themselves on TIkTok. Brands can use Brand Takeover ads, where they purchase a featured spot within a specific category for a day (only one brand can take over a category per day). Alternatively, a brand can create a sponsored post from their TikTok profile that will be featured in users’ feeds. Branded hashtag challenges Hashtag challenges catch on like wildfire, and they are a great opportunity for brands to grab the attention of users. Hashtag themes can be used to entice viewers to create user generated content that aligns with your brand. TikTok influencers Influencer marketing : no social media platform is complete without it. Whether it’s big-time influencers with 100,000+ followers or micro influencers with smaller, more targeted followings, brands can team up with TikTok stars to make first-rate content that ultimately promotes their brand. Remember before starting any campaign to consider what content and resources you'll need to make it a success - including social media image sizes for assets. TikTok concerns While incredibly popular, as with any social media platforms there are concerns about its growth and what this means for its users, both content creators and viewers. Some of the main concerns around the platform include: Spending too much time on the platform, especially amongst teens and younger children. Privacy concerns, specifically how the platform collects and handles its users data and how or when they then share it with third parties. Inappropriate content, despite the platform having teams of moderators, the platform isn't always able to keep up with flagging and removing offensive content. Cyberbullying is a growing issue, and it exists on TikTok too. Trolling through comments left on videos is a damaging and growing phenomenon on all social media platforms and can be devastating for those it targets. Misinformation and its spread, including the platform's slow response to taking down 'fake news' videos, which can quickly spread misleading information to a large audience. What is TikTok FAQ What is the main purpose of TikTok? The main purpose of the platform is to provide a space for its users to create and share short form video, while also acting as a viewing platform for users who want to watch them. Part of this is its priority of being easy to use, and to appeal to a younger generation who consume content in shorter bursts. As it has grown, it has also begun to be used to promote brands, to educate and to raise awareness for different social causes. How do TikTok and Youtube differ? The main difference between the two is in the length of videos they display to their users. Youtube is more for long form content, videos can run into hours longs. TikTok is for short form content, and has a maximum video length of just 10 minutes. Is TikTok free? It's free to both upload and consume content. It's possible to buy a virtual currency on the platform, which can be sent as gifts to creators who can then exchange the coins for digital gifts.

What’s the AIDA model in marketing? Plus, how it can strengthen your specific marketing strategies. We live in an attention economy, a term coined by Nobel Laureate Herbert A. Simon to describe the commodification of our focus en masse. In the attention economy, people literally choose what to ‘pay attention’ to, as we now have more access to information than we could possibly intake in a given moment. To that effect, marketers and agencies have realized that before they can sell a service, they first need to grab people’s attention. Competition for attention is fierce. That’s why a simple insurance commercial doesn’t do it anymore; you need to throw in a squealing pig or caveman in the mix. Finally, when all eyes are on you, you only have a few more seconds to convince prospective clients you’re the best fit to solve their problem. If that sounds like a tall order, you’re in luck, as there’s a framework that you can use to both improve your own agency’s content and, if you offer marketing services, your clients’ content as well. It’s called the AIDA model — sometimes the AIDAR model — and if you learn how to master it, you’ll be sure to see some great results. What does AIDA mean in marketing? People typically go through four stages when making purchases: Attention Interest Desire Action (AIDA) During these stages, your content will ideally attract attention to your agency, generate interest in your product or service, stimulate a desire for it, and spur action to buy it. For each marketing effort to succeed, it’s essential to consider what role it will play in the greater AIDA framework. AIDA can be applied to social media carousels, starting blogs , ebooks, whitepapers, content marketing funnels customer journeys, pod advertising and even on your websites. What is AIDAR? In recent years some marketers have added an R — which stands for retention — to the end of the AIDA framework. Once someone completes the action you want them to take — ideally, converting them to a client/customer by completing a transaction — then, these marketers believe, the real relationship with that individual is only beginning. The aim after that is to continue nurturing the relationship so that the person comes back when they need your product or services again — and refers you to others. Are there any downsides to the AIDA model? It’s important to mention that the AIDA model does have some limitations. For one, it’s designed linearly, so if someone doesn’t enter at the attention stage, they may not have a natural understanding (or inclination) to purchase. In other words, AIDA fails to account for non-linear customer journeys (which is why it’s so important to understand and map your customer journeys for each persona or segment). How is AIDA(R) different from the marketing funnel? The marketing funnel is designed to describe someone’s process from first impressions of a brand through to conversion (which is typically — but not always — defined by making a purchase). While it might seem similar to the AIDA model, its steps are different. For example, at the top of the funnel (TOFU), you raise awareness for your brand. In the middle of the funnel (MOFU), you steer prospective customers through what’s called a consideration phase. At the bottom of the funnel (BOFU), you’re driving conversions and potentially looking to set the stage for future customer engagements . The biggest difference between the AIDA framework and the funnel is that AIDA(R) can be applied to any piece of collateral, any digital journey, and any marketing campaign, in addition to your overall sales funnel. Examples of the AIDA model Here are examples of what each step of the AIDA model looks like in action: Attention The first thing to determine is how your ad or offering is going to stand out from the overall sensory barrage that people experience both online and in their day-to-day lives. Ask yourself where a prospective client is encountering your content in order to best gauge how it can stand out in that space (for example, see what else comes up when you search for keywords related to your brand). One example is the famous Clairol print campaign, “ Does she, or doesn’t she ?” It pairs women of all ages, in varying commonplace scenarios (like a diner), with a simple and evocative tagline that leaves the viewer wondering what the line is implying. They will likely need to look closer to determine it’s an ad for hair dye. Interest Think about what information or design elements someone needs at this point to continue their journey. Determine what people are searching for when they find your website , conduct services, or study customer service inquiries to learn what your audience is most interested in. Airtable is a popular software for content marketers, and it’s no surprise that they’ve got their AIDA framework on full display. Autoplay videos keep the user’s eye engaged and scrolling down the page while relevant subheads generate further interest. As a bonus, the help bot helps inform any interests that might not yet have been answered or satisfied. Desire Time to highlight your unique value proposition, or unique selling proposition , and the benefits that will drive desire. Keep in mind desire is not created equal — which is to say, some customers might be looking for the lowest price, while others might really be looking for a long-term trusted partner. Today, people increasingly want to know that companies they patronize are ethical, reliable and values-driven. One example of speaking to this desire is retailer Veronica Beard, which is currently promoting its VBGivesBack campaign, in partnership with the Breast Cancer Alliance, right on its homepage. There are many ways to establish a genuine emotional connection that will drive decision-making and brand loyalty. The key is learning your own audience’s desires (through feedback forms, social media comments and more) and demonstrating a commitment to fulfilling them. Action When you want someone to move forward, it’s important to be specific about the next step you’d like them to take. Your calls to action can be as simple as a few hyperlinked words in a sentence at the end of a blog. It's important to think about where your call to action should be placed within a piece of content or collateral. Do some A/B testing to learn which CTA placements yield the best results. Barnes and Noble offers a sign-up form (with the incentive of “savings”) and they ask to “Follow Us” in the footer of every webpage . Remember: Action doesn’t always need to be about completing a purchase; each step on the customer journey might need its own call to action to get people to progress. Retention Once someone has made a purchase, it’s important to continue the conversation. An approach that we particularly like is the referral method. A great example is Winc , a monthly wine club that allows members to give free boxes of wine to those they want to refer. Because who can resist sharing good wine, not to mention free wine, with their friends? Receiving both a good recommendation and a chance to sample a great product, the friend is more likely to join than any regular cold lead. When friends sign up, the referrer gets a discount on their next box. At the same time, we also commend a light touch: sharing periodic newsletters, updates about the company, or notifications about upcoming events. If someone has a positive experience and continues to receive quality content that aligns with their interests, they’re likely to return. Why use AIDA for business growth AIDA is based on the way people engage with content throughout their buying journey. Relying on human psychology to inform savvy small business marketing strategies speaks to the evidence-based work that most businesses thrive on. But at the end of the day, you measure that success by making customers happy, it depends on how you measure that success, whether it’s keeping your clients happy or delivering consistent marketing results.

Turn your ideas into a website you love with Wix →   Starting or growing your beauty business? A professional beauty website can be the game-changer you need to present your brand, connect with customers and increase sales. Regardless of the beauty niche your business is in, having your own website will help you stand out.  This guide covers everything you need to know about beauty websites–what they are, the essential steps to  create a website from scratch  and how they can help you grow your business. Plus, we’ll share inspiring examples to spark ideas for designing your own beauty website. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a beauty website? A beauty website is more than a simple brochure—it’s one of the most impactful  types of websites  to showcase your talents, tell your story and connect with customers.   Unlike social media, where you’re limited by platform rules and layouts, your beauty website gives you full creative control. Want to feature a gallery of your work? Allow customers to book appointments online? Sell custom beauty products? A website lets you do all that and more.  It’s also a trust builder. A beautifully designed website shows customers that you’re professional and serious about your business. Learn more: How to start a beauty business Beauty business ideas Beauty business name ideas How to make a beauty website in 10 steps    Choose a domain name and hosting Pick a website builder and template Design your beauty website Create essential pages Link to social media Start a beauty store (optional) Optimize for local SEO Test and launch your beauty website Promote your beauty website Keep your beauty website updated 01.  Choose a domain name and hosting  Your   domain name  is like your business’s online address. It should be easy to spell, memorable and relevant to your brand. Use a  domain name generator  or perform a  domain name search  to find the perfect fit.  Once you’ve picked a domain, you’ll need website hosting. Hosting is what keeps your site live and accessible on the internet. Choose a provider known for speed, reliability and great support so your site runs smoothly.  Wondering  how long it takes to build a website ? With the right domain and  free web hosting  setup, you can launch your site quickly. 02. Pick a website builder and template  Not a tech exp ert? No problem. Website builders  like Wix make creating a website simple and stress-free. They offer drag-and-drop  tools and a variety of beautiful  website templates  tailored for different industries.   Look for beauty and hair website templates  that match your brand style and make it easy for visitors to find what they need, whether it’s booking a service or exploring your product lineup. Learn more about how to make a professional website 03. Design your beauty website  Whe n planning a website , your design should reflect your brand. To create engaging  web design , use a cohesive palette, professional images and fonts that align with your style. Highlight frequently-requested information, like your services or products, right on the homepage.   Make navigation simple–visitors should be able to find what they’re looking for without frustration. Include clear call-to-action (CTA) buttons like “Book Now” or “Shop Products” to guide them through your site.   Learn more: Best fonts for your website  Website color schemes What is web design? 04. Create essential pages  Every beauty website needs the following web pages : Homepage: the homepage  is a welcoming overview of your business with highlights of your services, products and customer testimonials.  About page:  use the About Us  page to share your story, mission and what sets you apart. Add a personal touch to build trust. Services/Products page:  present your offerings with high-quality images, detailed descriptions and clear pricing.  Contact page:  make it easy for visitors to reach you with a contact us page , email and phone number. If you have a physical location, include a map.  Blog: a blog is a great way to share beauty tips, industry trends and tutorials to engage with your audience and position yourself as an expert in your field. If you're wondering  how to build a blog , using an easy-to-use  blog maker  can get you started quickly.  Learn more about how to start a beauty blog .  05. Link to social media  Add social icons linking to platforms like Instagram, YouTube or Facebook. This creates a seamless experience, letting potential customers check out your latest updates and interact with you whe re they spend their time. Social media integrations build trust, expand reach and increase engagement while driving traffic back to your website.  Pro tip: social media management  can boost your  website traffic  and help you  monetize your website . It also gives you valuable insights into your audience’s preferences, which can guide your future  marketing strategies .  Learn more about beauty marketing  to get the most out of your marketing efforts. 06. Start a beauty store (optional)   Thinking of selling beauty products? An online store lets you upload your items and make sales directly for your site. Offer bundles, tutorials or personalized recommendations to make the shopping experience even better.  Don't forget to optimize your website for mobile users, as most customers browse and shop on th eir phones. An online store creator  ensures your site looks great and functions smoothly on any device. Lastly, make sure your customer service is accessible with  website features  like live chat or an easy-to-find FAQ section to address any questions or concerns quickly. Learn more: What eCommerce is   How to build an eCommerce website Beauty dropshipping 07. Optimize for local SEO  Local search engine optimization (SEO) is p art of specific SEO features  that help people in your area find your business. Use specific keywords associated with your business and include the city name throughout your site. Don’t forget to claim your Google Business Profile  to appear in local search results.  Use local SEO  to optimize your website for local searches, a nd don’t forget customer reviews and testimonials. Ask satisfied customers to leave reviews on Google, Yelp or other relevant platforms. Their reviews will help build trust with potential customers and improve your local search rankings.   According to Sharon Hafuta, SEO blog editor at Wix: "Good SEO isn’t just about keywords—it’s about understanding what your readers are searching for and creating content that fulfills their needs. Following this approach builds trust and keeps your readers interested enough to come back." 08. Test and launch your beauty website  Before yo u go live, double-check everything. Go through a comprehensive  website launch checklist  and test all links, forms and pages to make sure your site looks great and works on all devices.  After publishing, it’s important to monitor your website’s performance in the first few weeks. Use analytics tools to track visitor behavior, page load times and any errors that might occur. Keep an eye on customer feedback—this can provide valuable insights into how users experience your site.  Pro tip:  don’t forget to optimize your  web content  for mobile users, ensuring the experience is seamless no matter the device. Learn more: What is web analytics Website’s speed optimization  Best web analytics tools Website management 09. Promote your beauty website  Spread the word. Share your site on social media, collaborate with beauty influencers and encourage happy customers to leave reviews. The more visibility you get, the more your business will grow.  Partner with bloggers, vloggers or Instagram personalities who align with your brand to feature your products or website. Their endorsements can bring credibility and attract their followers to your site. Also, consider starting a referral program that rewards customers for bringing in new visitors. This not only increases traffic but also strengthens customer loyalty. 10. Keep your beauty website updated Regularly refresh your content and check your site’s performance. Update your blog, add new photos or tweak your services as needed. An updated site shows customers you’re active and reliable.  Beauty website examples built on Wix 01. Honor Beauty Honor Beauty  stands out with its elegant, minimalistic design that exudes sophistication. The clean layout and high-quality images create a sense of professionalism, while the user-friendly navigation ensures visitors can easily explore services and products. The site’s use of subtle, muted colors adds a calming, luxurious vibe that aligns perfectly with a beauty brand. 02. SM Perfect Beauty SM Perfect Beauty  captures attention with its bold use of vibrant colors and dynamic design elements. The homepage immediately draws visitors in with its energetic visuals, creating an exciting first impression. This site showcases an excellent example of how to combine a fun aesthetic with functionality, making it ideal for attracting a youthful and trendy audience. 03. Beauty Tingz  Beauty Tingz shines through its modern and stylish design, perfectly targeting beauty enthusiasts. The site’s emphasis on showcasing products with clear, captivating images and detailed descriptions ensures a smooth shopping experience. The playful typography and cohesive branding make it both visually appealing and memorable. 04. The Beauty Bum The Beauty Bum  impresses with its focus on a personal and approachable aesthetic. By incorporating warm tones and inviting copy, the site establishes an immediate connection with visitors. It’s an excellent example of how to use storytelling and personality to create a relatable and engaging beauty website. 05. Colyar Beauty  Colyar Beauty showcases a professional and polished design that appeals to a wide audience. With a clear emphasis on services and an intuitive booking system, this site is a masterclass in functionality. The strategic use of testimonials and before-and-after images adds credibility, making it a standout choice for beauty professionals aiming to build trust with their audience. For even more inspiration, check out the best beauty websites . Why create a beauty website for your business?  A website isn’t just a “nice-to-have,” it’s essential for your business’s success. Most people search online for beauty services, and without a website, you could be missing out on that audience. A beauty website helps you: Build credibility Expand your reach Streamline operations A well-thought-out web presence showcases your professionalism, keeps customers informed, and sets you apart from competitors when you're  starting a business . It also grants you full control of your brand and its message.  How to make a beauty website FAQ How do I start my own beauty business from scratch? Starting from scratch includes steps like developing a business plan, defining your niche, sourcing quality ingredients or products, branding and creating an online presence with a website. Make sure to research market trends and follow local registration and licensing requirements. Taking these steps ensures a solid foundation for your beauty business.  What is the most popular beauty website? Well-known beauty websites vary depending on consumer needs, but sites offering curated content, high-quality products and seamless customer interaction tend to win the top spot. Create a professional website that puts your customers' needs first to ensure you're a market leader in your space. Standing out also means offering a unique experience or product that competitors don't provide.  Do you need a license to sell beauty products online? Licensing depends on your location and the type of products you’re selling. Research your local regulations to determine whether you’ll need to register as a business, acquire specific licenses or meet safety standards for your products. Staying compliant ensures your business can grow without regulatory setbacks.  How much does it cost to start a beauty brand? Costs can vary widely depending on your niche, brand goals and the scope of your business. A small-scale brand may require a few thousand dollars, while larger ventures could cost well into the tens of thousands. Factor in  how much a website costs , branding, packaging and marketing for an accurate estimate. Careful budgeting and planning are key to long-term success.

Bring your inspiration to life with a Wix website →   Whether you specialize in TV, films, commercials or Shakespearean theater, a well-crafted actor website is a must-have. With all your personal information gathered in one place, this piece of online real estate is your chance to present yourself in your best light. Creating an impressive acting portfolio that showcases your proudest work front and center, will help casting directors and other professionals from the industry get to know you better. In turn, this can buy you more job opportunities and help you push your career forward. To help you jumpstart the website creation process, we’ve collected the best actor Wix website examples , plus tips on how to get started creating your own actor website. Related: check out the top artist websites built with Wix. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. 6 professional actor websites Eileen Grubba Hiro Kanagawa Brandt Maina Edit Holländer Sam Morril Jonathan Van Ness 01. Eileen Grubba Everything about this actor website exudes life and energy, hinting as to Eileen Grubba’s personality. Her wide smile greets us on the homepage, set against a bright shade of coral. The large, beaming photo of Eileen alongside her name written in big, bold letters, emanates a sense of confidence and self-assurance. While Eileen specializes in a wide range of fields, including acting, writing, producing and advocating for disability inclusion, she has curated the content on her homepage to include only the most important information. You’ll find an introductory paragraph, embedded video reels and a gallery. She has also started a blog to regularly update site visitors on her latest goings-on, while simultaneously demonstrating her writing skills. 02. Hiro Kanagawa With this content-packed one-page website , actor and writer Hiro Kanagawa manages to craft a professional result that truly shows off his skills. The floating menu is pinned to the top of the page, so that you can easily transfer between sections when scrolling down the site. Hiro has also paid attention to small details, such as adding a downloadable PDF of his CV and links to relevant articles about him and his past performances. You’ll also notice a ‘Back to Top’ button that appears at the bottom of the page - a useful navigation practice for long-scrolling websites. 03. Brandt Maina Actor, singer and dancer Brandt Maina has gone for a diverse range of photos on his homepage, showing off his various performance abilities. Arranged in a horizontal gallery layout, visitors can easily scroll through the images. Set against a black background, they really stand out and take center stage. The information on Brandt’s biography page is also designed in an organized layout, making his resume comfortable to read. Split up into sections, visitors can easily skim through the concisely written text. 04. Edit Holländer The split-screen website layout on actress Edit Holländer’s homepage gives her the opportunity to display a photo of herself alongside a short description. Paired with a clean white border and a simple sans-serif typography choice, the overall look is clean and inviting. On top of the other actor website essentials, Edit has also included references. Adding testimonials to your website presents you as trustworthy, letting visitors get to know you further and offering a better understanding of your strengths and personality. 05. Sam Morril Comedian and actor Sam Morril keeps things simple and sharp with his website design. A bold, high-contrast hero image of Sam performing sets the tone against a dark background, immediately drawing visitors into his world of comedy and acting. The homepage spotlights Sam’s latest projects, including his tour dates and comedy specials, while also showcasing his work as an actor. The clean layout and straightforward navigation make it easy for fans to explore his portfolio, while links to his social media accounts ensure visitors stay connected to his latest updates and performances. 06. Jonathan Van Ness The one-and-only Jonathan Van Ness has gone for a minimalistic look on his website. A large welcoming photo of himself smiling stands out against a plain white background. A subtle parallax scrolling effect has been used, adding a sense of movement and volume as visitors scroll down the page. Jonathan has utilized his homepage to showcase two of his current major projects - his memoir, Over the Top , and podcast. The clean design and minimal content ensure that this section grabs site visitors’ attention. In addition, he’s added his Instagram feed to his website, enabling fans to remain up-to-date on his latest activities. How to make an actor website in 6 steps Looking to create a website to kickstart your acting career? These steps will guide you: 01. Choose a website builder Using a website builder, like Wix, can help you create a professional acting website either for free, or with a paid plan. Using a website builder gives you access to hundreds of customizable templates, as well as robust website infrastructure such as reliable hosting and enterprise-grade website security. Get started with these performing arts templates . 02. Select and register a domain name When making a website, you'll need to choose a domain name. Check for availability with a domain name search and then register your domain name . With Wix, domain names are free for a year with a paid monthly plan. Learn more: How to register a domain name How to choose a domain name choose a domain name 03. Choose your pages and layout Creating an actor website is a great way to showcase your talent, in order to create an effective one you'll need to plan your pages and its layout. Some essential pages for your actor website are: Homepage: this is responsible for the first impression your site gives and its the most effective way to give a quick overview of who you, with impact. Content it should include — professional headshot, brief bio and links to your resume and reel. About me: this page is a chance for your to provide deeper insight and detail into your background and personality. Include a detailed bio, your personal story, your training and experience and anything else relevant including career highlights. Resume: to showcase your acting experience and skills. Make sure its formatted for easy reading and you can make it downloadable if relevant. Gallery : it's always a good idea to include a visual representation of your work via images or video clips and reels. It's a good idea to organize these examples by type of role and acting genre. Contact: it should be easy from your website for casting directors and agents to find you. Include a contact form, your contact information (telephone, email) and links to your social media profiles. You should also make sure that your website is easy to navigate with a clear menu. Optimize for SEO, in order to make it easier for search engines and users to make it. Your site should be mobile-friendly and easy to use on any device. 04. Focus on SEO If you want casting directors, agents and collaborators to find your website, you need to make it SEO-friendly. Search Engine Optimization (SEO) helps your site appear in search results when people are looking for actors. Here are a few tips to get started with SEO for your actor website: Use relevant keywords : Think about the terms industry professionals might search for, like “dramatic actor reel” or “voiceover artist portfolio,” and weave them naturally into your site’s headings, content and image descriptions. Optimize meta tags and descriptions : Meta titles and descriptions are what people see in search results. Make them catchy and relevant, like “Award-Winning Actor Portfolio | [Your Name].” Prioritize speed and performance : Websites that load slowly can lose visitors fast. Wix automatically ensures your site is quick to load on all devices. Go mobile-friendly : Many people search on their phones, so having a site that looks great on mobile is essential. With Wix, your template is already designed to work seamlessly across devices. Add alt text to images : By adding alt text to your photos, you not only make your site more accessible but also help search engines understand what each image is about. When you optimize your site for SEO, you’re giving your acting career greate r visibility and making it easier for the right opportunities to find you. 05. Review and publish your site Once your site is done, make sure to share with family and friends for feedback. Make sure they test the functionality of the site and not just comment on the design. 06. Promote your site Once your acting website is live, you'll need to promote it to get eyes on. You can of course directly share it with relevant industry professionals but if you want to bring in more eyes, you can promote on social media, email newsletters, search engines or networking events. What should an actor website include? Now that you’ve browsed through a selection of inspirational actor websites, it’s time to create your own. And don't worry, you’re by no means expected to be a web design expert. You can begin your website creation process by picking a template out of this selection of performing arts website templates . You’ll be able to fully customize the design and add your own content, while resting assured that everything else has been taken care of, from the user experience to the design and more. Once you’ve picked a template, here are a few additional pointers that will help you along the way: An impressive bio Grab attention by crafting a unique yet professional ‘About’ section. Mention your area of expertise, past experiences, awards and other successes. If you can make your site visitors smile with a drop of tasteful humor - that’s an added bonus. Some actor websites include a dedicated ‘About’ page , while others integrate their bios into their homepages. Reels This is your chance to show off your performance skills, so make sure your reels are front and center. They should be of the highest quality and easy to find on your website. You can easily add videos to your Wix site , uploading them from your computer or via platforms like YouTube and Vimeo. You’ll also be able to arrange a stylish layout for your videos, as well as bring attention to a particular reel by adding a full-width video to your site (for more options, check out our video website templates ). Links to your social platforms While your actor website is more for professional purposes, your social platforms like Instagram and Twitter are probably more geared towards your fans. Give your site visitors the chance to get to know you via these channels too by adding a social bar to your site. Behind-the-scenes shots Of course you want to appear professional, which is why your actor website will probably be filled with headshots. But behind-the-scenes photos will offer visitors extra insight into your style and personality, crafting a more authentic feel. Reviews and references These can be highly powerful additions to your actor website, serving to reinforce your skills. Integrate any press reviews, testimonials or references throughout your site, making sure that your visitors won’t miss out on them. Actor websites FAQ What is an actor website? An actor website is an online portfolio created by actors to showcase their portfolio, including headshots, resume, demo reels and contact information. It serves as a professional hub for industry professionals, casting directors and fans to learn more about the actor's skills, experience, and upcoming projects. How to design an actor website? Design an effective actor website by prioritizing a clean layout and user-friendly navigation. Feature high-quality, professional headshots and a concise, well-organized resume. Include a demo reel showcasing your best performances. Choose a personalized domain name for a professional touch. Keep content regularly updated with recent projects and achievements. Integrate links to your social media profiles and IMDb page. Add a blog or news section to share updates. Make the website and its design represents your unique personality and acting style. How to make an actor website? To create an actor website, follow these steps: Choose a domain name Select a hosting provider or website builder , like Wix Opt for a clean, minimalist design that highlights your headshots, resume and demo reel. Create pages for your portfolio, resume, headshots, demo reel and contact information. Include headshots and a demo reel. Provide a resume and contact information. Integrate with social media and optimize for SEO.

In the ever-evolving world of eCommerce and how to build a website , two giants stand out: Wix and Shopify. Both platforms have been helping entrepreneurs and businesses get online since 2006, offering user-friendly solutions to create and manage their online presences.  Wix, with its impressive 8.5 million live sites globally, has become associated with intuitive and versatile website creation. On the other hand, Shopify has carved out its niche as an 'all-in-one' eCommerce platform, powering over 5.6 million online stores worldwide. While both platforms allow you to build websites and sell products online with relative ease, they each bring unique strengths to the table. In this comprehensive comparison, we'll dive deep into the features, functionality and user experience of Wix and Shopify, helping you determine which platform aligns best with your specific goals. Looking for the best Shopify alternatives ?  Try Wix for free and see how it compares. Skip to a section: Key features Drag-and-drop capabilities Web design (and AI) App market Security and reliability Blog Ecommerce Marketing and SEO Customer support Pricing Wix vs. Shopify: key features Before we get into the nitty-gritty, here's a quick overview of Wix and Shopify’s website builder offerings. Drag-and-drop capabilities When it comes to website creation, the editor is where the magic happens. Wix shines in this department with its drag-and-drop builder that supports both non-coders and coders alike. Those with absolutely no code experience can use the editor to create their sites. This intuitive interface allows you to precisely position elements anywhere on the page, offering design flexibility and customization down to the pixel. With over 2,000 free, professionally designed website templates , including more than 120 that are specifically for online stores, Wix provides a vast number of starting points for any business. In contrast, Shopify's editor, while user-friendly, doesn't offer the same level of drag-and-drop functionality. Instead, it allows you to add, delete and edit sections within predefined layouts. Shopify offers over 200 themes, with 23 free options and 246 paid alternatives.  While both platforms cater to users of varying design experience, Wix's approach provides greater creative freedom, making it easier for entrepreneurs to bring their unique visions to life without coding knowledge. Bottom line:  Wix’s free-range drag-and-drop tools allow for greater customization. Wix’s website builder additionally comes with plenty of free template options that cover a wide range of industries, and unlike Shopify, aren’t solely eCommerce-focused. Explore Wix Studio to elevate your web design, or read more about Wix vs. Studio . Web design (and AI) When it comes to leveraging artificial intelligence in website creation and management, both Wix and Shopify have made impressive advancements. Let's dive into how these platforms utilize AI for website building and streamlining business operations. Wix: AI site builder and tools Wix has been investing in AI since 2016 when launching Wix ADI (Artificial Design Intelligence). Here are just some of the tools that sets Wix apart: Wix AI website builder : Wix’s AI website builder lets you create a personalized, fully functional website in minutes. Through a simple chat interface, you describe your vision and goals, and the AI generates a custom, business-ready site that you can easily adjust to fit your needs. Built-in AI tools: Wix’s AI goes beyond just building your site. It helps generate branded content, product descriptions and entire blog posts, so that your site feels like one cohesive brand. You can also create or edit images on the fly with AI. Plus, Wix provides AI-designed layouts and sections tailored to your style, as well as SEO and marketing tools like optimized meta tags, email campaigns and Google Ads content. AI assistants: Wix offers AI assistants throughout its platform that guide you through various stages of site creation and business growth. Different assistants provide support for different tasks in Wix, such as picking the right theme for your brand or finding the tools you need in the Editor. Note: Wix has a separate brand/product called Wix Studio, a dedicated solution for agencies, freelancers and enterprises with advanced design and technical requirements. Wix Studio enables more intricate designs, responsive behaviors and offers multi-site management capabilities. Create a website  with Wix today. Shopify: AI tools for eCommerce Shopify's AI capabilities are focused on eCommerce functionality and are packaged as two types of toolkits: Shopify Magic: This free suite of AI tools includes features for generating site themes based on a single prompt, image editing, SEO keyword generation, FAQ answer suggestions, email marketing (recommendations/scheduling), chat, checkouts and more. Shopify Sidekick: An AI assistant that provides step-by-step setup instructions for Shopify-related tasks, as well as strategy and content advice. Sidekick speaks 20 languages and can generate new images with a few keywords. While both Wix and Shopify offer AI-powered tools, their focus and strengths differ. Wix excels with its versatile AI website builder, making it ideal for individuals and business owners across various industries by allowing simple website creation and design through a conversational interface. On the other hand, Shopify’s AI tools are tailored specifically for eCommerce, making it highly appealing to busy store owners. Wix also provides more design flexibility with a wide range of templates and AI-driven customization, making it a top choice for creative freedom. Both platforms support scalability, but Wix’s diverse AI tools extend beyond eCommerce to cover a broader online presence. Bottom line: Wix is ahead of the game when it comes to AI-driven website creation and overall design flexibility. However, Shopify is ramping up the competition, particularly in the eCommerce sector, with AI tools focused on streamlining online store management and sales processes. App market When it comes to enhancing your website's functionality, both Wix and Shopify offer robust app marketplaces. Before we compare the numbers, it’s important to keep in mind that Wix has a “native solution” approach. Many features that might require third-party apps on other platforms come built-in with Wix, allowing business owners to keep their business solutions under one roof. Wix's App Market boasts over 750 apps from pre-vetted partners, providing a diverse range of options that span various industry and website types. While Shopify's App Store is more extensive with around 16,000 apps, these apps are primarily focused on eCommerce solutions. For example, Shopify offers a wider range of apps and direct integrations specifically for shipping carriers and fulfillment warehouses. Wix's app ecosystem, on the other hand, caters to a broader range of industries and website types such as businesses that take online bookings like hotels and gyms, businesses that sell online, have menus (restaurants) and so on. Bottom line:  While Shopify may have a numerical advantage with apps and a lean towards eCommerce, Wix’s investment into native solutions means that you can find what you’re looking for within Wix (whether you’re running a restaurant, online store, etc.). It means you don't necessarily need an integration or multiple subscriptions to run and grow your business. Security and reliability A secure and dependable website isn't just a nice-to-have—it's an absolute must for any online business, especially if you're collecting sensitive information, like credit card details, email addresses or any other personal data.  On the security front, both Wix and Shopify check the essential boxes: SSL encryption to secure data transmissions 24/7 security operations center (SOC)   PCI compliance for eCommerce DDoS mitigation against attacks Two-step verification Fraud detection Learn more about website security on Wix. Bottom line:  Both platforms take website security seriously with around-the-clock monitoring and safety measures. Blog When it comes to blogging, both Wix and Shopify offer built-in solutions, but Wix has a slight edge with its more comprehensive platform. Wix offers an intuitive blogging experience, packed with features for both beginners and seasoned content creators. You’ll find flexible layout options, along with AI-powered tools that can generate blog ideas, outlines, full posts and even edit content based on your target audience, keywords and content goals. The platform also includes an AI meta tag creator and SEO checklist to help optimize each post. Organizational features like categories and tags are built in, plus you get automated SEO assistance for sitemaps and metadata to improve your blog's visibility. On the other hand, while Shopify does include a basic blogging engine, it falls short on advanced content management features like replying to comments directly or adding multiple authors. It also lacks detailed blog analytics, such as tracking blog views—features that Wix offers seamlessly. Shopify's blogging platform additionally offers limited design options and less native SEO tools compared to Wix. Bottom line: While Shopify's blogging tools are designed to help you build a community around your brand, Wix's feature-rich blog maker gives you more tools to create a truly engaging and professional blog. Learn how to make a blog with Wix. Ecommerce Both platforms provide essential features like secure payment processing , inventory management and multichannel selling capabilities. Wix's strength lies in its built-in eCommerce tools that don't require additional integrations, which can be particularly appealing for small to medium-sized businesses or those just starting their online selling journey. On the other hand, Shopify's strengths lie in its extensive multichannel integrations and advanced order and inventory management tools, which are particularly beneficial for merchants with multiple locations or those scaling their operations. Learn more: Why use Wix? Diving into the specifics, both platforms support selling on popular marketplaces like eBay, Google Merchants, Amazon and TikTok. However, Shopify extends its reach further by including platforms like Pinterest, Walmart and Target Plus. It also supports SMS and WhatsApp sales. A notable advantage for Shopify is the “Shopify Buy” button (that's included with any Shopify subscription) as well as the recent integration of the "Buy with Prime" button, allowing merchants to tap into the vast Amazon Prime customer base and offer Prime benefits like free delivery. In addition to all this, Shopify has what it calls its “Handshake” marketplace, a unique feature that connects wholesalers (handpicked by Shopify) with retailers. This B2B platform opens up new opportunities for businesses looking to expand their wholesale operations or source products. A notable advantage for Wix is its unique checkout experience. With Wix, customers can bunch together different types of products and services in one shopping cart. For example, they can add a service (e.g., a haircut), an event ticket and physical products (like shampoo, if we’re staying with the hair theme) all into one shopping cart and then pay in one payment. This is something that is not currently possible with Shopify out of the box. With Wix you can also add elements to the checkout (something you can only do on Shopify if you pay for Shopify Plus, which is around $2,500/month). This is a big benefit for Wix users especially because you can modify fields in the checkout to collect the information you need from your customers. On top of this, you can make rules for certain fields to suit your business’ needs. For example, you can create a custom field asking your customers if the purchase is for business. If the customer selects "Yes," additional relevant fields will appear. Those who select "No" won't see these extra fields. This is a great way to collect information about your customers and discover their needs, and how to best cater to them. Bottom line: Ultimately, the choice between Wix and Shopify for eCommerce will depend on the specific needs of your business. Wix might be your best bet if you’re seeking an all-in-one solution, while Shopify might appeal to businesses focusing on multichannel selling, advanced inventory management or B2B operations. Explore how to start an online store with Wix's eCommerce platform . Read more about: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace WordPress alternatives Marketing and SEO When it comes to marketing and SEO features , both Wix and Shopify bring powerful tools to the table, but there are some key differences. Wix takes the lead with its comprehensive suite of in-house CRM and marketing solutions, offering a one-stop shop for merchants looking to cover all their bases without the hassle of managing third-party apps. While Shopify may have an edge in certain advanced functionalities, Wix's platform is designed to give you everything you need right away. On the SEO front, both platforms have got you covered with the essentials. Shopify automatically handles some technical SEO aspects, like generating canonical tags and sitemaps, while also allowing you to optimize your content by editing title tags, meta descriptions, robots.txt files and URLs. Wix matches these capabilities and then some, offering a broader set of features that experienced marketers will appreciate. With Wix, you're getting direct ad campaign management from the Wix dashboard (something you can only do on Shopify Plus), direct integrations with tools like Semrush (which comes with 10 free keyword searches every 24 hours) and even AI-powered assistance for creating SEO-friendly content and meta tags. Both Wix and Shopify offer branding tools like a logo maker and business name generator to go alongside their website offerings. But what really sets Wix apart is its native-solution approach to marketing. For example, you can create social media graphics and videos in the Wix platform (and then post and manage the campaigns from Wix as well). Bottom line: While both platforms offer solid marketing fundamentals, Wix provides a comprehensive suite of in-house CRM and marketing solutions. Shopify may offer some advanced functionalities, but Wix’s platform allows you to cover the fundamentals without having to download or manage a third-party-app. Customer support Both Wix and Shopify provide 24/7 support through all sorts of channels including, phone, chat and email, with most customer inquiries resolved within 24 hours. They also both have help centers, with extensive knowledge bases that can assist with almost any troubleshooting need. Wix customer support includes: 24/7 callback service (for English speakers) Live chat (available in English Monday through Friday, 2 a.m. to 6 p.m. ET, and in other languages) Ticket submission Help Center (FAQ and community forum) Knowledge base with video tutorials Shopify customer support includes: 24/7 chat support Shopify Community Help Center Bottom line:  Between the two, Shopify leans more heavily on a digital support model. While both offer AI assistance and self-service resources, Wix has more readily available live support options. Pricing Shopify pricing: Basic (for solo entrepreneurs): $29/month Grow (for small teams): $79/month Advanced (for scaling businesses): $299/month Plus (for more complex businesses): starts at $2,300/month (for one year) Enterprise: Pricing available upon request Shopify also has a unique plan called the “Starter” plan, which costs $5 a month. This is for anyone who primarily wants to sell on social media or on the go. The Starter plan includes a simple online store, mobile POS, Linkpop (Shopify's link-in-bio tool), access to Shopify apps and other essential tools. The plan allows you to start small and upgrade as needed. Wix's pricing: Free plan: free forever plan. Learn more about is Wix really free ? Light plan:  $17/month  Core (with basic eCommerce features): $29/month Business (with standard eCommerce features):  $36/month Business Elite:  $159/month (advanced developer platform) Enterprise: Pricing available upon request All of Wix's paid plans include a free custom domain for one year. Bottom line:  Shopify’s plans are generally more expensive than Wix and are tailored to eCommerce businesses. Wix offers a free plan that you can use forever, whereas Shopify does not.  Related reading: Wix vs. GoDaddy The verdict: Wix or Shopify, which builder should you choose? In the battle between Wix vs. Shopify, the best solution for you comes down to what you intend to do with your website. Shopify is one of the most mature eCommerce platforms if you’re looking for a feature-rich, scalable online store and hold a hefty amount of inventory. As long as you don’t mind adding third-party apps and integrations to your site—there’s a third-party app for pretty much everything and anything eCommerce-related. Wix is the right choice if you need a content-focused website builder with outstanding design capabilities and flexibility. You don’t need a drop of code to be able to design a beautiful website, exactly the way you want it without being limited to defined sections—this is especially true if you use Wix Studio. With its user-friendly, do-it-yourself platform and affordable business solutions, Wix is an excellent choice for eCommerce. However, it’s not limited to just that. You can also take advantage of features like a booking calendar, event management tools, restaurant order handling and fitness business capabilities—opening up a range of other revenue streams and business opportunities. Start a free account with Wix . How to migrate from Shopify to Wix If you already have a Shopify website but want to switch to Wix, here's a quick overview of migrating your site : Add an app and select a Wix Account.  Go to the Wix App Market and add the Cart2Cart app to get started. Grant permission for the data switch and select what to migrate. Select your source cart (Shopify) and provide the necessary permissions to access it. Check the results. You can view your data in your Wix dashboard.  Editor's note: The information presented in this article is true as of June 18, 2025, unless mentioned otherwise.