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The perfect domain is just a click away: claim your domain →   Looking for a new home for your domain? If your current provider isn't meeting your needs or you want a better setup moving your domain name is easier than you think. A successful domain transfer  means that your website remains accessible and functional throughout the entire process.  We’ll break down the steps so you can move your domain name with confidence keep your site running and stay in control of your website. TL;DR: How to transfer a domain name You’ll get a simple rundown of the entire process of moving your domain name from checking eligibility and unlocking your domain to entering your authorization code and approving the transfer. You’ll also discover how to keep your site running during the switch, avoid delays and handle DNS updates once the transfer is done. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn how to: Check if your domain is ready for a transfer Pick a new registrar and prep your info Unlock your domain and grab your authorization code Start and approve the transfer Update DNS and settings so your site and email keep working To transfer a domain name , start by unlocking it with your current registrar and requesting the transfer code. Choose a new registrar, enter the domain and submit the code to start the transfer. Confirm the request through the approval email sent to you. Once approved, the transfer completes automatically in a few days. What is a domain transfer?  A domain transfer is the process of moving your website's name, also known as a domain name or  web address , from one web hosting service to another. This allows you to change where your website is hosted while keeping the same domain name and  URL  that your visitors are familiar with. Learn more: What is web hosting What is domain protection? How to build a website How much does a domain name cost How much does an SSL certificate cost Reasons to transfer a domain Understanding your motives for transferring the domain can help you make an informed decision and choose the right new host for your website. There are several reasons why you might want to transfer a domain name. These include: Dissatisfaction with current web host : You may be looking to switch from your current web hosting service because of poor customer support, frequent downtime or limited features. Better features and pricing : Some web hosting services offer better deals and lower prices that make transferring your domain an attractive option. Additional features such as domain privacy  protection or a website builder  that may be appealing to users. Consolidation of services : If you have multiple domains registered with different registrars, consolidating them all under a single DNS registrar can help streamline domain management  and reduce costs.  How to transfer a domain in 12 steps Verify your domain is eligible for a transfer Choose a new registrar and create an account Update your contact information Unlock your domain Obtain an authorization code Initiate the transfer with the new registrar Confirm the domain transfer Pay for your domain transfer Verify the domain transfer was successful Update your domain settings Renew your domain (optional) Cancel your previous service 01. Verify your domain is eligible for a transfer Before you begin the process of transferring your domain, it's important to make sure that it is eligible for transfer. Some domains are not transferable or have specific requirements, such as being active for at least 60 days since the Internet Corporation for Assigned Names and Numbers (ICANN)  enforces a 60-day Change of Registrant lock .  It is also recommended to transfer a domain at least 45 days before it expires to avoid any issues with the transfer process and ensure that your website stays live. The entire transfer process typically takes about 5–7 days to complete. 02. Choose a new registrar and create an account Next, you will need to choose a new registrar for your domain. This is the company that you will be transferring your domain to. When researching potential registrars, consider factors such as domain price , customer service and additional features offered. Create a new account with your chosen registrar once you've decided. Find the domain owner and registration details for a website with a Whois domain lookup .  03. Update your contact information Before initiating the transfer, log in to your current registrar and check that your contact information is accurate and up-to-date. This includes your name, email address, phone number and physical address. Having outdated or incorrect contact information can lead to delays or disruptions in the transfer process. This is where you will receive important emails during the transfer, so make sure your admin email is correct. 04. Unlock your domain Domains are locked by default to prevent accidental changes or deletion. To transfer your domain successfully, you need to unlock it from your current web hosting service. This means that any holds or locks on the domain must be removed. This can typically be done through your account settings or by contacting your current registrar's customer support. Temporarily disable any WHOIS privacy protection on your domain so that the new registrar can confirm your ownership. Don't have a domain name yet? Learn more about  getting a domain name . Use a  domain name generator  if you need help coming up with an idea and check the availability with a  domain name search  tool. 05. Obtain an authorization code An authorization code, also called an EPP code, is a unique identifier that ensures you have the authority to transfer your domain. To get this code, log in to your current registrar account and navigate to the domain management section. Look for options like "Authorization Code," "EPP Code" or "Transfer Key." If you don’t see it right away, check the help center or reach out to your registrar’s support team—some registrars require you to request it manually. You'll need to provide this code to your new registrar during the transfer process. 06. Initiate the transfer with the new registrar Once you have selected a new registrar and completed all necessary steps with your current one, it's time to initiate the transfer with the new registrar. This can usually be done through their website or by contacting their customer support. You will need to provide your domain's authorization code, contact information and any other required details. Learn more: Best domain registrars , What is a parked domain ? 07. Confirm the domain transfer After initiating the transfer, you should receive an email from your new registrar asking you to confirm the transfer. This is a security measure to ensure that you have authorized the transfer before it takes place. Follow the instructions provided in the email to approve the transfer. The length of time it takes for a domain transfer varies, but it usually takes several days. During this time, monitor your website and business email to make sure services continue working correctly. While downtime is usually minimal, keeping an eye on everything helps you catch any issues early. 08. Pay for your domain transfer Some registrars may require payment for the domain transfer, while others include it as part of their services. Make sure to check with your new registrar beforehand so you are prepared for any fees associated with transferring your domain. Your new provider might require a year of service upfront, but watch for promotions offering the first year free. 09. Verify the domain transfer was successful Once the transfer is complete, verify that the domain is now listed in your new registrar’s account and check that your website and email services are functioning properly on the new web hosting service. If there are any issues, contact your new web hosting service for assistance. 10. Update your domain settings Once the transfer is complete, make any necessary changes to your domain settings, including updating nameservers and setting up DNS records. This is important to ensure that your website and email continue to function properly. If you're not changing hosting, you might not need to update DNS settings, but double-check to make sure your website and email continue to function properly. 11. Renew your domain (optional) If your domain is due for renewal during the transfer process, some registrars may automatically renew it for you. If not, make sure to renew your domain with your new registrar before the domain expiration  date. 12. Cancel your previous service Once everything is confirmed to be working correctly on your new web hosting service, you can cancel your previous service. This includes any hosting or domain services with your old registrar to avoid unwanted charges. Quick checklist for transferring your domain Step What to do Verify domain eligibility ✓ Ensure your domain is at least 60 days old, unlocked and free of disputes. Choose a new registrar ✓ Pick a new registrar, create an account and get ready to transfer. Update contact information ✓ Make sure your WHOIS admin email and other details are accurate and up to date. Unlock your domain ✓ Disable the registrar lock to allow the transfer. Obtain an authorization code ✓ Request the Auth/EPP code from your current registrar. Initiate the transfer ✓ Start the transfer process with your new registrar using the Auth/EPP code. Confirm the transfer ✓ Approve the transfer request via email or your registrar’s dashboard. Pay for the transfer ✓ Complete the payment to finalize the transfer process. Verify transfer success ✓ Check that the domain has been successfully moved to your new registrar. Update domain settings ✓ Adjust DNS, enable privacy, set up auto-renewal and confirm billing. Renew your domain (optional) ✓ Renew your domain if needed to extend its registration period. Cancel previous service ✓ Contact your old registrar to cancel any remaining services. Public vs. private domain transfer During the transfer process, you have the option to choose between a public or private domain. A public domain allows anyone to access information about the domain such as contact information and registration dates through a WHOIS lookup. In contrast, a private domain keeps this information hidden from public view for privacy and security reasons. It's important to consider the pros and cons of each option before making a decision. A public domain can be beneficial for businesses as it allows potential customers to easily find contact information. However, it also leaves room for spam emails or unwanted solicitations. On the other hand, a private domain can protect your personal information from being publicly available but may also make it more difficult for customers or potential partners to reach you. What happens to email, DNS and your website during transfer A domain transfer doesn’t automatically take your website or email offline. During the transfer, your DNS settings usually stay the same, meaning your website and email keep working as long as the name servers aren’t changed. In most cases, visitors won’t notice anything happening. Email is generally unaffected during a domain transfer, especially if it’s tied to the same DNS records. Messages continue to flow normally and inbox access stays active. Issues only arise if DNS records are changed during or right after the transfer, so it’s best to hold off on updates until the process is complete. Your website stays live throughout the transfer as long as DNS isn’t modified. If you switch name servers after the transfer, DNS propagation can take anywhere from a few minutes to 48 hours. During that time, some visitors might briefly see an older version of the site, but full downtime is rare if the transfer is managed properly. Tips for a smooth domain transfer Jason Hennessey from Hennessey Digital emphasizes the importance of planning your migration strategy upfront. He shares how fear of asking about SEO impact delayed decisions for a client, leading to a stressful domain migration. “The transition was manageable with careful planning,” he says. "We guided that client through meticulous redirects, technical audits and communication campaigns. Traffic dipped briefly but recovered within months. If they had asked earlier, anxiety could have been reduced. Domain transitions are survivable when managed strategically. Hesitation often creates unnecessary stress." Based on this experience, here are some practical steps to make your domain transfer smoother: Plan ahead:  Schedule your transfer carefully. Avoid peak traffic times or special events on your site to minimize disruptions. Contact customer support if needed:  If issues arise, support can guide you through the transfer and ensure it completes successfully. Backup your website:  Always save a copy of your site before making major changes. If anything goes wrong during the transfer, you’ll have a secure backup to restore. How to transfer a domain name to Wix When you transfer your domain to Wix, Wix becomes your domain host. This means your domain's contact information, DNS settings, and registration payments are all managed from within your Wix account.  To transfer your domain to Wix Go to Domains in your Wix account. Click Add an Existing Domain and select Transfer your domain to Wix. Follow the prompts to start the transfer. Enter the domain and select the current registrar. Log in to your current domain host in a separate tab and confirm in Wix. Unlock your domain with the current host and confirm in Wix. Obtain and enter the authorization code. Choose an extension period and apply any vouchers. Review and update your contact information. Select a privacy option. Choose a payment method and submit the purchase. See our in-depth guide on how to transfer your domain to Wix . Common domain transfer issues and solutions Transferring a domain doesn’t have to be complicated. Here’s a quick guide to common challenges you might encounter and simple solutions to help you handle them smoothly: Locked domain: Many registrars lock domains by default to prevent unauthorized transfers. To resolve this, log in to your registrar account, locate the domain management settings and unlock your domain. If you can’t find the option, contact your registrar’s support team for help. Outdated contact information: Incorrect or outdated contact details can cause you to miss crucial emails, like transfer approvals. Before starting, update your contact information, especially your email address, in your registrar account to avoid delays. Authorization code issues: Trouble accessing the authorization (EPP) code can hold up the transfer. Check your domain settings for the code, or if it’s not visible, request it from your registrar’s support team. Start early to allow time for the process. Recent domain changes: Domains registered or transferred in the last 60 days, or recently updated ownership details, are often restricted from being transferred. Verify your domain’s eligibility in advance, and if necessary, wait for the restriction period to end. Transfer delays: Transfers can take a few days and delays might occur due to incomplete steps or registrar policies. Double-check that your domain is unlocked, the authorization code has been submitted and transfer confirmations are approved. Follow up with registrars if it takes longer than 5–7 days. Unexpected fees: Some registrars charge for transfers or have additional renewal costs. Review transfer policies before starting and compare costs between registrars. Look for promotions or discounts to reduce fees. More on how to manage your domain How to choose a domain name How to register a domain name How to get a free domain name How to change a domain name How to buy a domain name How to check domain authority How to transfer a domain name FAQ How long does it take to transfer a domain? The length of time it takes to transfer a domain varies, but it usually takes several days. This is mainly due to the authorization process and potential delays from both registrars. How much does it cost to transfer my domain name? Prices for domain transfers vary depending on the new registrar and their services. Some registrars may include the transfer as part of their package while others may charge a fee. It's important to research and compare pricing before choosing a new registrar. Is it free to transfer a domain? While some registrars may offer free domain transfers, there may be additional fees for services such as privacy protection or extended registration periods. Make sure to check with your new registrar for any potential costs associated with the transfer. Can I transfer my domain if it expires soon? It is possible to transfer an expiring domain, but it's not recommended. The transfer process may take longer than expected and if the domain expires during this time, you risk losing ownership of it. It's best to renew your domain with your current registrar before initiating a transfer. What if my domain has expired? Can I still transfer it to another registrar? Once a domain has expired, it is no longer eligible for transfer. You will need to renew your domain with your current registrar and wait at least 60 days before initiating a transfer. Will my website experience downtime during the transfer? It's possible that your website may experience some downtime during the transfer process. It's best to notify visitors and customers in advance so they are aware of any potential disruptions. Can I cancel a domain transfer once it has been initiated? Yes, you can cancel a domain transfer at any point before it is completed. However, keep in mind that some registrars may charge a fee for canceling a transfer. Can I transfer my domain and change web hosting providers at the same time? Yes, it is possible to transfer your domain and switch web hosting providers at the same time. This can help streamline the process and minimize any potential disruptions to your website.  However, it's important to make sure that both the new registrar and web hosting provider are compatible with each other before initiating the transfer. What if I don't know who my registrar is? You can use a WHOIS lookup tool to find out who your domain registrar  is. You will need to provide the domain name and the search will reveal the registrar's information. If you are unable to transfer your domain, you may need to contact the current registrar for assistance. I’ve just purchased a domain. Why can’t I transfer my domain to another registrar? Newly registered domains typically have a 60-day transfer lock to prevent unauthorized transfers. This is a security measure to protect the domain from being transferred without the owner's consent. After 60 days, you should be able to initiate a transfer. Does transferring my domain hurt my site’s SEO? As long as the transfer is done correctly and without any major disruptions or changes to your website, it should not have a negative impact on SEO. However, it's always recommended to monitor your site's performance after a transfer and make any necessary adjustments if needed.  What happens to my existing email address account after a domain transfer? If your email address is linked to your domain name, it may be affected by the transfer process. It's important to back up any important emails or contacts and make sure to update any settings with your new registrar to ensure a smooth transition.  Keep in mind that there may be some downtime during the transfer process, so it's best to have alternative means of communication set up during this time. Do I need technical knowledge or assistance for a domain transfer? While basic technical knowledge can be helpful, most registrars offer step-by-step instructions and support for their customers during a domain transfer. If you encounter any issues, you can also seek assistance from customer support or IT professionals.  However, if you are unsure about the process or feel overwhelmed, it may be best to seek professional help to ensure a successful transfer.  My domain can't be transferred. Can I connect the domain instead? In some cases, a domain may not be eligible for transfer. However, you can still connect the domain to your new hosting provider by changing the DNS settings. This will allow you to keep your existing domain while using a different hosting service.  It's important to note that this method may have limitations and it's best to consult with your new registrar for further guidance. How often can I transfer my domain? There is no limit on how many times you can transfer your domain name, as long as it meets the eligibility requirements set by ICANN (Internet Corporation for Assigned Names and Numbers). However, frequent transfers may incur additional fees and may also affect your website's SEO if done too frequently. It's recommended to only transfer when necessary and to carefully consider your options before initiating a transfer.  Additionally, some registrars may have their own restrictions or policies on how often a domain can be transferred, so it's important to check with them beforehand. What are top-level domains? Top-level  domain extensions  are one of the highest levels in the web’s hierarchical Domain Name System (DNS) . The most popular example of a TLD is .com , which is intended for commercial entities in the United States (hence .com). Other popular TLDs include .info , .org , . co , .net , .edu, .biz  .gov, .tv and country-specific extensions such as .mx , .ch,   .de , .be , .nl . or . co.uk .

The perfect domain is just a click away: claim your domain→  If you’ve ever searched website domain tips, you’ve probably been flooded with suggestions from all directions. The problem? A lot of the advice floating around online is outdated, misleading or just genuinely terrible. And while a bad domain decision won’t crash your website overnight, it can quietly hurt your credibility or cost you thousands in missed traffic down the line.  In this post, we’re breaking down the worst domain name advice you should absolutely avoid—as told by business owners like you. So, whether you’re creating a website for the first time or looking to evolve your brand, our best advice is to ignore the following advice: “Your domain doesn’t matter” “The more keywords, the better” “Pick a domain name that’s purely creative” “Hyphens are harmless” “Only .coms are worth your money” “If you build it, they will come” “Start with a cheap domain—you can always upgrade later” “You don’t need privacy protection” “Once you buy a domain, it’s yours forever” “Protect your brand by buying every possible variation of your domain” 01. “Your domain doesn’t matter”  Let’s start with the basics. A domain name is a strategic decision, not an afterthought.  As Shannon Smith O'Connell, operations director of claims management company Reclaim247  discovered, “The worst domain advice I ever took was the idea that customers do not care what your URL  looks like as long as your service is good…this could not be further from the truth. When people are already under financial pressure, they are scanning for anything that feels off. A clunky or unfamiliar domain raises doubt before they even reach the page.” Adrian Iorga, founder and president of Stairhopper Movers  also points out how your domain name isn’t just meant to impress customers. Rather, “Your domain name shapes every stakeholder's perception, even before they visit your website.  “Back then, I was told to focus solely on how customers would view the domain name, but the myth was soon busted when investors and partners shared their thoughts on the domain name. Turns out that the word 'stairhopper' appeals to both customers and stakeholders. It adds value by giving a graphic context of how efficient our crew (and services) will be.  “I learned to not make our domain name all about customers, but to make it brandable and to think of something that can serve as our corporate catchphrase.” Keep reading: How to choose a domain name 02. “The more keywords, the better”  It used to be said that the strongest domains prioritize keywords. And while it’s equally bad advice to completely dismiss keywords, depending on customer habits, today, “Google and LLMs reward your authority,” says Calin Oancea, CEO of Oancea Media , whose team tested keyword-rich domains across 10 newly launched sites to see how they’d impact rankings.”The content and topic structure behind the domain matter far more than the name itself, as well as your EEAT and your brand sentiment.”  “I once heard that stuffing my domain with an exact-match phrase would magically boost traffic,” adds CEO of Publuu , Chris Mehl. “I picked a painfully long, keyword-rich variation during a testing phase (my team joked that the domain looked like a Wi-Fi password). I remember watching analytics for three months and seeing nothing move.” Similarly, Caitlyn Stout, who owns a tent brand called Stout Tent , recalls thinking that having a “super descriptive company name would help people find us. When I was starting out, I almost went with something like CanvasGlampingTentsUSA.com because I wanted people to immediately know what we sold. Thankfully, I stuck with StoutTent.com instead. “The real cost isn't just SEO myths—it's opportunity cost. We started selling tents, then added a massive event production side…and now we have 200+ wholesale clients across six continents. A keyword-stuffed domain would've boxed us in and made every pivot feel like we were fighting our own brand identity.” Caitlyn’s two cents: “Pick something that can grow with you and sounds like an actual business people want to work with, not a search term. We've built a multi-million dollar company without a single keyword in our domain.” 03. “Pick a domain name that’s purely creative” It’s often thought that a 100% original (and sometimes weird) name grabs attention. While in some cases, this might be true, there’s a fine line between being creative and being confusing. JoAnne Loftus, president and owner of Archival Designs , can attest to this. “Someone told me that I needed a short, abstract domain name to make it ‘brandable,’” she remembers. “That was the worst advice I got.  “Consultants told us that names like ‘Archival Designs’ (our company name) were too long and out of style. They said we should be like Zillow and pick something short and catchy, even if it had nothing to do with house plans. “We thought about it for a moment, but it didn't feel right. We've been in business since 1983, and people trust our name. So, we decided to stick with archivaldesigns.com. Sometimes, being clear is more important than being smart.” Xian Li, founder of Mermaid Minds , noticed another problem with URLs that stray too far into creativity. “I fell for the myth that domain selection was purely about branding and creativity. When I chose yttomermaid.xyz for our SaaS tool, I quickly discovered that new domains are flagged as suspicious by email providers, which caused severe email deliverability issues. This forced us to completely rebuild our email infrastructure. I learned the hard way that a domain is not just a brand name, but a critical trust and communication layer.”  04. “Hyphens are harmless” "I fell for the myth that using hyphens in a domain name would help me get the name I wanted,” admits Philip Stoelman, founder and CEO of Network Republic .   “Networkrepublic.com was already taken when we started. Someone told me to just sign up for network-republic.com instead. They said it would make it easier to read and that search engines would see the separate words. “That was a bad idea. People always forget the hyphen. We would tell customers to go to our website, but they would go to networkrepublic.com, which was our competitor. It was also hard to talk on the phone because I always had to say, ‘That's network, hyphen, republic dot com.’ “In the end, we got networkrepublic.com. It was a costly lesson.”  05. “Only .coms are worth your money”  There’s no denying that “ .com ” has become the most globally recognized TLD . Despite this, VP of Premier Title Loans  Jessica Chase, notes, “The worst domain-related advice I've fallen for is that .com domains are the only  way to go when establishing an online presence.  “A few years ago, I paid a premium for a .com domain when I could have gone with a .org or .net for a tenth of the price,” she elaborates. “Yes, .com domains have more legitimacy, but that doesn't mean much if you've used up most of your marketing budget to purchase the domain.” Founder of Deep AI , Kevin Baragona, adds, “In reality, clarity, memorability and cleanliness in searchability matter much more, especially in the technology and AI industries. I have seen firms with unusual TLDs dominate over legacy .com brands, simply based on a stronger positioning, product and content.” On the flip side, CMO of Crosslist , Daniel Nyquist, warns against defying convention just for the sake of being unique: "The worst thing we did was use a trendy, strange domain extension to make our site stand out…we quickly figured out that this was a mistake. When people look for a website, they automatically type .com.  “We were losing direct traffic because people who might buy from us couldn't find us. They would type ‘crosslist’ into their browser, and it would go to the .com site, which we didn't own at the time.” Further reading:   Should you choose a niche-focused domain?    Why paying $100+ for a premium domain is worth it, according to 17 business owners Can’t land a .com domain? 33 business owners weigh in on the best .com alternatives 06. “If you build it, they will come”  Regardless of what naming approach you take, your domain alone doesn’t create legitimacy. That’s what Pouyan Golshani, founder of GigHz , realized after building multiple products and companies across the med-tech, AI and real-asset investing fields.  “People obsess over finding the perfect name or the perfect .com and assume the domain itself will pull in traffic. It won't.  “A great name is only as good as the attention you bring to it. Without marketing, distribution and a clear value proposition, the domain just sits there looking pretty and doing nothing.” Ian Gardner, director of sales and business development at Sigma Tax Pro , found that even snatching an expired URL with established domain authority  can’t promise instant traffic. “[We were going to grab a] recently expired domain, which had a decade of domain history in the taxation niche. The decision was almost final before our SEO specialist scanned the backlink profile. That’s when we discovered the domain was a digital graveyard, with spammy links pointing to casino and adult websites. We would have started at a negative 50th level in authority and organic rankings.” 07. “Start with a cheap domain—you can always upgrade later” “The poorest domain-related advice I ever took was best expressed in the situation where I was a founder and was encouraged to do what everyone launching a brand at the time said to do, which was: ‘Just get the cheapest domain you can—you can always upgrade later,’” recalls Chunyang Shen, founder of Jarsy Inc.   “Our first domain was cheap, low quality and difficult to memorize, which confused our customers and compromised our brand name. We were forced to rebrand the company after a few months.”  In the same vein, Riken Shah, founder and CEO of OSP Labs , made the mistake of going with an unbranded cheap domain name from a low-cost provider.  “I thought it was a good move to save money,” says Riken, “but that decision came with hidden costs, poor customer support, frequent downtime and lack of security features. Those issues not only caused operational headaches but also hurt our brand's credibility.” Read more: How much does a domain name cost?  Can you buy a domain name forever? 08. “You don’t need privacy protection” When you’re registering a domain , the best domain registrars  will offer domain privacy  protection. Don’t skip this, advises Kyle Sobko, CEO of SonderCare . “I used to think domain privacy protection was just optional and that it was okay for my contact info to be public, but that quickly changed. “We handle sensitive client information and card details, so keeping domain registration private is a must. In the past, I ran a small site without privacy protection and started getting strange emails and phishing attempts aimed at our payment info. Turning on domain privacy almost immediately stopped the flood of spam." Resell Calendar ’s COO, Ryan McDonald, also remembers skipping privacy protection to save $10 a year. “It seemed like a harmless decision at the time, but within just a few days, we began receiving an overwhelming number of unwanted phone calls (spam calls) and emails from what appeared to be SEO experts and domain brokers.  “It made me realize just how important it is to protect your domain registration information, even if it costs a small amount extra. It's a small investment that pays off in terms of reduced spam, increased security and peace of mind.” 09. “Once you buy a domain, it’s yours forever”  This simply isn’t true. “You only keep a domain if you renew it on time,” explains Richard Dalder, business development manager of Tradervue . “If you forget, someone else can register it.” But before you click “auto-renew” for your domains, read the fine print, says Dmytro Sokhach, co-founder and CEO of Editorial.Link .  “Sure, if this is your primary business domain and the renewal price is predictable, auto-renewal is a best practice. However, some companies hook clients with an extremely low registration price and then charge catastrophic renewal fees if you forget to check the renewal cost,” Dmytro elaborates. “That's how I got charged a cosmic amount for a .space domain renewal. One year ago, I purchased a .space domain. I paid less than two dollars in total. It was set to auto-renew, and I didn't care too much about it because it's common practice. However, one month ago, I was shocked to see I was charged a crazy amount—$2,500 for automatic renewal. “So, I highly recommend turning off auto-renewal and manually renewing your domains until you make sure they won't charge you four figures for that." 10. “Protect your brand by buying every possible variation of your domain” In certain situations, it can make sense to buy a few variations of your main domain—but don’t go overboard just to reserve them all. "When we were building out The Event Planner Expo brand, I pushed hard to buy every domain variation I could think of, like  .net , .org, .biz  and hyphenated versions,” says EMRG Media 's VP of marketing and sales, Jessica Stewart. “I thought it would ‘protect our brand’ and prevent competitors from snatching them up. This cost us a few thousand dollars over the years. “The reality hit when I looked at our analytics after five years: a hundred percent of our traffic came from the main .com domain, social media and search. All those extra domains just sat there costing renewal fees. We were paying for digital real estate that didn't exist in anyone's actual behavior.” CEO of TailoredPay , Daniel Kroytor, further notes, “You can purchase every available TLD out there, but it still won't protect you from someone making an exact match copy of your website and trying to scam people. We purchased about 10–12 different TLD variations, and the only effect was that we had to keep track of renewals. The people that did  make a copy of our website didn't even use the same domain name. They just copied it on a completely new domain.” Master the basics: What is a domain  How to buy a domain I have a domain name, now what?

The perfect .com domain is just a click away: claim your domain →   Originally meant for businesses needing to register subdomains, it's short for 'commercial', a .com domain now suits all kinds of websites and businesses and is often considered a default domain extension. People trust .com sites because they've been around for so long (they're also easy to remember), making it a great choice for almost any website , whether it's for a company, a blog or a personal page.  TL;DR: What is a .com domain? A .com domain is the most recognized and trusted top-level domain (TLD ) on the internet. Originally created for commercial websites, .com has become the go-to option for businesses, brands and individuals looking to build credibility and reach a broad audience. Secure your .com domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. You’ll learn: What a .com domain is and its history What a .com domain is used for Why .com is widely recognized and trusted Potential downsides of using a .com domain How to choose, register and secure your .com domain How .com affects SEO, brand image and business emails Other domain extensions to consider for your website .com domain meaning A .com domain is the ending part of a website address, like "example.com". It was originally created for commercial businesses, but today it’s used by websites in every industry. It’s the most recognized and trusted domain extension, making it easy for visitors to remember and trust your site. What makes .com so popular? Launched on January 1, 1985, .com is one of the original and most widely use domain extensions across the internet. A domain extension, otherwise known as a top-level domain  (TLD), is the ending part of a web address, like .com , .org  or .net .   Most people like .com because it feels familiar, easy to remember and trusted across almost every industry. The only potential con is that as they're so popular, you might find that the first names you try to register with this domain extension are already taken. Websites with .com domains are linked to the United States country code top-level domain (ccTLD), indicating that these sites are hosted by the US Central Office for Internet Domain Names (COID). According to the DNIB Quarterly Report, there are currently 157.2 million  .com domain name registrations, making it the most registered top-level domain globally. Learn more: What is a domain Website infrastructure What is a domain name registrar? Is Wix a domain registrar? Can you buy a domain name forever? What a .com domain is used for A .com domain is one of the most flexible domain extensions. It works for almost any type of website from professional business sites to personal projects. Its versatility makes it perfect for different industries and purposes. Who should use a .com domain A .com domain works best for websites that want to reach a broad audience. It is ideal for businesses, brands and creators who want to appear professional and credible. It also works for personal websites that benefit from a recognizable and easy-to-remember address. Whenever broad appeal and trustworthiness matter, a .com domain is a strong choice. When a .com domain may be less successful A .com domain can be less effective for very niche or local websites. If your audience is highly specific or your brand relies on regional identity, other extensions like .tech, .store or country-specific domains might be a better fit. Why opt for a .com domain extension? .com is business oriented: .com domains work especially well for websites involved in commerce, business ventures and online activities. The .com extension often signifies to users that the website is associated with business-related endeavors. .com works for any purpose: One of the main advantages of a .com domain extension is its versatility. It isn't limited to a specific industry, making it a suitable choice for businesses, organizations and individuals engaged in a variety of online activities. .com is established and reliable: As one of the earliest domain extensions , .com carries a sense of established reliability. This adds to the trustworthiness of websites utilizing this domain.  People see .com domains as trustworthy and reliable . .com builds brand recognition: The familiarity of a .com domain makes it easier for users to remember and recognize your brand. This helps create a strong online presence and makes your website feel professional and approachable. .com connects you globally : A .com domain is universally recognized, making it ideal for businesses that want to connect with audiences worldwide. Its global familiarity ensures users understand your website is legitimate, no matter where they are. .com gives a competitive edge : Securing the .com version of your domain prevents competitors from using similar names. This helps ensure traffic goes to your site, protects your brand identity and strengthens your position in the market. .com domain benefits Why it matters Credibility and trust The .com domain is one of the most established and recognized extensions. Global reach Not tied to specific countries or regions, .com makes it easy for businesses to connect with a worldwide audience. Easy to remember and share Short, straightforward and familiar, .com domains are simple for people to recall, type and share with others. SEO optimization While not a direct ranking factor, the widespread recognition and trust of .com can indirectly boost your search visibility. Trustworthiness Regarded as reliable, it helps businesses and individuals foster trust with their visitors. Adaptability A great fit for all kinds of industries and purposes, from personal projects to professional endeavors. Professional image Instantly adds credibility and appeal to your website, attracting a more engaged audience. Widespread use Universally accepted, it offers compatibility across different regions and platforms. Resale value One of the most sought-after extensions, .com domains tend to hold higher resale value. Email compatibility Perfect for setting up personalized, professional email addresses tied directly to your website. As Magee Clegg, the CEO of Cleartail Marketing shares: "Make sure you can secure the .com version. If someone else owns the .com of your desired name, pick something different entirely. I've seen businesses spend thousands on paid ads just to overcome the confusion when customers land on their competitor's .com by mistake." Learn more: Guide to domain extensions New top level domains What is a .net domain What is a .ai domain .co vs .com domain What are the downsides of a .com domain? Not everything about .com is smooth sailing. Its long-standing popularity means that some hurdles have emerged over time. With millions of .com domains already registered, finding the perfect name can feel like trying to grab the last cookie in a crowded room. The most straightforward and memorable names are often already taken.   If you do stumble across a premium .com domain, you might have to dig deep into your wallet. Domain names linked to popular keywords or brand-friendly phrases can sell for thousands or even millions of dollars. For small business owners or personal websites, this cost can be a big ask. While .com is widely recognized, it might not always be the best fit for niche brands, regional businesses or industry-specific websites. Newer TLDs like .store, .tech, or .co.uk can offer better relevance, local trust and availability — making them a smarter fit when branding, targeting or SEO focus matters. Expert tip from Einat Shafir, product manager at Wix: "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." How to register and buy your .com domain Select a reputable domain registrar , like Wix, that supports .com extensions. Use the registrar's domain name search tool  to verify the availability of your desired .com domain. You might need to explore variations or use a domain name generator  to find an open and available option. Once you confirm availability, choose the .com domain you want and complete the domain registration process . Provide any necessary contact information and make the required payment. Many registrars offer bundled services, including website hosting . Learn more: How to choose a domain name How to register a domain name Pro Tip : With Wix when you make a website, a paid plan  includes domain name  registration. A .com domain currently costs $9.90 on Wix. Be aware that .com domains, like others, typically have annual renewal fees. Check with your registrar for specific pricing details and renewal procedures. Wix domains, for example, are renewed every year.  Editor's note: Pricing information updated as of August 31st, 2025. Find the domain owner and registration details for a website with a  Whois domain lookup .  Expert tip from Ofir Gvili, domains PMM at Wix: “When you buy your domain through Wix, you’re not just getting a name, you’re getting peace of mind. It comes with security, reliability and smooth integration, so your brand can shine without extra work.” How a .com domain made all the difference for this Wix user Owning a .com domain played a big part in growing Upside Aerial  into the successful business it is today. More than just a web address, it gave the brand an instant layer of trust and professionalism—especially important for a niche offering like aerial fitness.  Their website quickly became more than just a place to book classes or check prices. It turned into the heart of their brand. For founder Michelle Spurlock, the site was a way to introduce people to aerial arts, a sport many hadn’t encountered before. “Our website basically became the crux of the whole business because lots of people don’t know what aerial arts is,” says Michelle. “That made our community feel really important,” she adds. “It made our students feel like, ‘Whoa, that's me up there.’” Through bold photos of real students and instructors in action, the message came through loud and clear: aerial fitness is for everyone, no matter your age or ability.  This inclusive and informative approach sparked curiosity and helped build a welcoming, tight-knit community. And with a .com domain backing it all, Michelle was able to show new visitors that this wasn’t just a hobby—it was a serious business with staying power. When COVID-19 forced the studio to close just days after opening, the website became a lifeline. Michelle pivoted quickly, offering online classes and virtual events to keep her community connected from home. The credibility of her .com domain gave people the confidence to keep showing up—even in uncertain times. Today, with an integrated scheduling software  and a dedicated app that keeps students engaged, Upside Aerial continues to grow. And it all started with a strong foundation—including a domain name that people could remember, trust and return to.  How .com domain originated The .com domain launched in 1985 as one of the first six top-level domains (TLDs) alongside .edu, .gov, .mil, .net and .org. Originally intended for commercial entities, the restriction on its use was later lifted, allowing businesses, organizations and individuals to register .com domains. The very first .com, symbolics.com, was registered by Symbolics, Inc., a computer manufacturing company, on March 15, 1985 — marking a milestone in the evolution of the internet. Today, the .com domain remains the most recognized and trusted extension worldwide. Operated by Verisign and managed through ICANN-accredited registrars, it has become a symbol of professionalism, credibility and global brand recognition. From global corporations to small startups and personal websites, .com continues to provide a reliable and memorable online address that inspires trust with visitors. Learn more about smart domain name management  strategies to keep your online presence strong. How does a .com domain affect SEO? A .com domain doesn’t directly affect how your site ranks on Google. Search engines treat all top-level domains (TLDs) the same, but trust and recognition matter. Because .com is familiar and credible, users are more likely to click on it, which can lead to higher engagement and better long-term visibility. Even if cheap domains are tempting, they may seem less professional. Google’s John Mueller explains: “In general, domain names on TLDs are similar. But I’d avoid free, cheap or spam-heavy TLDs since domains there can come with a significant burden to overcome before they’ve been recognized to be reasonable...If spending $2 more will let you avoid a long struggle, I’d recommend spending the $2 more.” While a .com won’t directly boost rankings, choosing a trustworthy TLD helps you build credibility, attract clicks and avoid the challenges that come with low-quality domain extensions. Why trust Wix’s experts? This article was created by Wix’s in-house domain experts, with years of experience helping people choose, register and secure the perfect domains for their businesses and online projects. The guidance, tips and best practices shared here come directly from real Wix projects, so you can be confident they’ll help you find a domain that represents your brand, stays secure and supports your long-term goals. At Wix, we’ve guided millions of entrepreneurs, creators and small business owners in establishing a strong online presence. Our team keeps up with the latest in domain management, security and branding, making sure the advice you get is practical and backed by proven results. Think of this article as your trusted resource for every stage of domain ownership, from finding your first custom domain to protecting and growing your online identity. Ready to buy a domain name ? Get started with Wix today. What is a .com domain FAQ Can I use .com for non-commercial websites? While possible, it's recommended for websites with a focus on business, either physical or online. If you’re learning how to make a website , choosing the right domain extension is an important step. Are there any restrictions on .com domain registration? Generally, there are no specific restrictions, but it's essential to review the registrar's policies for any updates. Is .com suitable for personal portfolios? Yes, .com can be a suitable choice for personal portfolios, particularly if they involve commerce, business or online content. Can I use a .com domain for business emails? Yes, you can use a .com domain for business emails, and it’s one of the most popular choices for creating a professional image. If you’re learning how to create a business email , a .com domain ensures your email address aligns seamlessly with your website and brand. Formats like contact@yourbusiness.com or team@yourbusiness.com are great starting points, but you can also explore unique email name ideas that reflect specific roles or departments, making communication more personalized and efficient. Can I get a free .com domain? Yes, Wix offers a non-customizable free domain forever, or a customizable free domain when you purchase a premium plan. This is a great way to start your website with a professional and widely recognized domain extension. What are the benefits of a .com domain over other extensions? The .com extension is globally recognized and trusted, making it ideal for businesses aiming for a broad audience. Its familiarity enhances brand credibility and memorability. Users often default to typing ".com" when entering web addresses, which can lead to increased direct traffic. How does a .com domain affect SEO? Search engines like Google treat all top-level domains equally when it comes to ranking. A .com extension isn’t a direct ranking factor, but it can influence how users perceive your site. Because .com domains are familiar and trusted, they often see higher click-through rates. This increased engagement sends positive signals to search engines, which can indirectly support your SEO performance over time. Is .com or .org better? The choice between ".com" and ".org" depends on your website's purpose. ".com" is ideal for commercial businesses and is the most recognized and trusted TLD, making it suitable for a broad audience. On the other hand, ".org" is traditionally associated with non-profit organizations and is perceived as more appropriate for mission-driven or community-focused sites. Is .com a safe domain? Yes, a .com domain is generally considered safe and reliable. It’s the most recognized domain extension, which helps build trust with visitors and makes your website appear professional. Security also depends on your registrar, so choose a trusted provider and enable protections like domain privacy and HTTPS. Why are .com domains so expensive? .com domains are in high demand because they’re the most recognized and trusted extension worldwide. Short, memorable or brandable names are limited so prices rise when someone wants a premium or already-registered name. Some .com domains sell for thousands or even millions because they carry built-in credibility and marketing value. Do I need a .com domain? You don’t always need a .com but it’s a safe choice if you want broad recognition and trust. It works well for businesses, personal sites and projects that aim for a professional or global audience. If your focus is very niche, regional or industry-specific, another extension might work just as well. How many .com domains are there? There are over 157 million registered .com domains worldwide, making it the most popular top-level domain by far. Its widespread use shows both its credibility and the competition for memorable names.

The perfect domain is just a click away:   claim your domain →  Before you settle on a business name or start making a website , there’s one quick check you can’t skip. Domain names get snapped up fast and finding out yours is already in use can derail your plans. Checking domain availability early saves time, avoids frustration and helps you secure a name you can actually use. You can check if a domain name is available by using a domain name search , which tells you if the name you want is already taken. If it is, these tools can also suggest alternatives to get your site online. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: how to check if a domain name is available Checking domain name availability early saves you from delays, rebranding and legal issues later. A quick check helps you lock in the right domain, explore alternatives if needed, and move forward with confidence instead of hitting roadblocks mid-build. You’ll learn: Why domain availability should be checked before building a website How to check if a domain name is available What to do if your first-choice domain is taken How domain extensions affect your options When it makes sense to contact a current domain owner How domain registration and ownership work How to secure and register a domain using a website builder Ready to find your perfect domain? Use the Wix domain name generator  to get started to instantly generate creative and relevant name ideas. Why checking if a domain name is available is important When you start building a website, your domain name is one of the first choices that can either keep things moving or cause delays. Spending a few minutes checking domain options and availability early helps you avoid backtracking after you’ve settled on a name.   Checking domain name availability early helps you avoid future headaches and ensures you can secure a name that truly represents your brand.  If the domain you want is already taken, you may need to rethink your branding, choose an alternative extension or negotiate with a current owner—steps that can slow down your launch. Confirming domain availability also protects you from potential legal issues. Many domain names are tied to trademarks or established businesses, so unintentionally choosing a conflicting name could result in disputes or forced rebranding later on. Learn more: What’s the easiest way to get a domain? How to register a domain name What is a parked domain? Can you buy a domain name forever? How to check if a domain name is available Finding and registering a domain name is a straightforward process. Here’s a detailed breakdown of each step to help you navigate the process, from searching for a domain name to making it your own: Brainstorm domain name ideas Use a domain name checker Choose a top-level domain (TLD) Consider alternatives if your name is taken Register your new domain name To check if a domain name is available , use a domain search tool from a registrar or website builder. It shows if your name is taken and suggests spelling variations or alternative extensions. For a deeper dive, check the WHOIS database to see who owns a domain or use trademark searches to ensure your brand name is good to go. 01. Brainstorm domain name ideas Before you even start checking for availability, you need some solid ideas. A good domain name is memorable, easy to spell and reflects your brand. Think about your business name and the services you offer. Try to keep it short and avoid hyphens or numbers, which can be hard for people to remember and type. It's a good idea to come up with a list of 5-10 potential names. This gives you plenty of options in case your top choices are already registered. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Find out more: How to choose a domain name 02. Use a domain name checker Once you have your list, it's time to see what's available. The easiest way to do this is with a domain name checker. Most website builders and domain registrars offer this tool for free. Simply type your desired name into the search bar and the tool will instantly tell you if it's available. For example, using the Wix domain name checker will not only confirm availability but also suggest alternative names and TLDs if your first pick is taken. It’s a quick and efficient way to move from idea to action. 03. Choose a top-level domain (TLD) A TLD  is the extension at the end of your domain name, like .com , .net or .org . While .com is the most popular and often the most sought-after, there are hundreds of popular domain extension  options available. Learn more: most popular domain extensions . Consider using a TLD that fits your business. For instance, a non-profit might choose .org , while a tech startup could go for .io. Country-specific TLDs like .ca (Canada) or . co.uk (United Kingdom) can also be effective if your audience is local. Your choice of TLD can influence how visitors perceive your site, so choose one that aligns with your brand. Choose from one of the top-level domain extensions → 04. Consider alternatives if your name is taken It’s common for your first-choice domain name to be unavailable, especially if it's a common word or phrase. Don't get discouraged. This is where your brainstormed list comes in handy. Try slight variations of your name. You could add a keyword that describes your business (e.g., " atlascoffee.com " instead of " atlas.com "), use a different TLD or add a verb like "get" or "try." Many domain checkers will automatically provide these suggestions, making it easier to find a suitable alternative that’s still on-brand. You may also be interested in: What are the most common industry domain names? What is a generic top-level domain name (gTLD)? .co vs .com domains 05. Register your new domain name Once you've found an available name that you love, the final step is to register it. You can do this through a domain registrar or directly through a comprehensive website builder like Wix, which simplifies the process by letting you manage your site and domain in one place. Registration typically involves selecting a subscription term (usually one year or more) and providing your contact information. Once you complete the registration, the domain name is yours. Congratulations—you now have a digital address for your brand. Find out more: How to register a domain name Who owns a domain name? When you register a domain name, you don't technically "own" it forever. You lease it for a specific period, usually on a yearly basis. This lease gives you the exclusive right to use that domain as long as you keep up with the renewal payments. The official owner of a domain is the person or entity listed as the "registrant" in the domain's registration records. This information is stored in a public database called WHOIS. So, while you're the effective owner, it's a right-to-use arrangement that requires ongoing maintenance. How to find out who owns a domain name If a domain name you want is taken, you can find out who owns it using a WHOIS lookup service. Tools like the WHOIS domain lookup search allow you to enter a domain name and retrieve public registration data. The information you'll find typically includes the name of the registrant, their contact information (unless they have privacy protection), the registration date and the expiration date. This can be useful if you want to contact the owner to negotiate a purchase. However, be aware that many owners use privacy services to hide their personal details. You may also be interested in: How to trademark a domain name Best domain registrars How much does a domain name cost Is .shop a good domain? How to check if a domain name is available with Wix Checking whether your ideal domain name is available is an essential first step when building your website—and with Wix, the process is quick and effortless.  Ready to claim your corner of the internet? Start by learning how to build a website  with Wix and get a free custom domain for your first year with a premium plan . Wix provides instant domain name search, letting you see availability in real time so you can secure the perfect match without delay. Simply type your desired name into the search bar and Wix offers easy domain name search tools that instantly surface relevant suggestions, alternative extensions and creative variations.  Because Wix powers real-time domain name search, it’s simple to find the right fit fast. You can explore options, compare extensions and lock down a memorable domain name within seconds. This ensures you spend less time searching and more time building your brand online. How to check if a domain name is available FAQ What do I do if the .com version of my domain is taken? If the .com version is unavailable, consider other popular TLDs like .net, .co or .org. You can also explore newer, industry-specific TLDs like .app or .store. Alternatively, try modifying your domain name by adding a descriptive word, like " .store " or " .shop ," to find an available .com address. How much does a domain name cost? The cost of a domain name varies depending on the TLD and the registrar. Standard TLDs like .com or .net typically cost between $10 and $20 per year. Some website building platforms, like Wix, offer a free custom domain for the first year with the purchase of a premium plan, which can be a cost-effective option. Find out more: Does Wix offer free domains? C an I buy a domain name permanently? No, you can't buy a domain name permanently. Domain registration works like a lease. You can register a domain for a set period, typically from one to ten years. To keep it, you must renew the registration before it expires. This system ensures that unused domain names can eventually become available again. Learn more: Can I buy a domain name permanently?

Turning your idea into a business? Get started with Wix dropshipping Dropshipping  is a streamlined retail business  model where you, the seller, don't keep products in stock. Instead, when you sell a product, you purchase it from a third party and have it shipped directly to the customer. This means you're free from the hassle of handling the products directly and from the risk of having to invest in bulk inventory. If you’re looking to start a business  in dropshipping, stickers can be an exciting option to explore. Stickers are lightweight, customizable and have a universal appeal, making them ideal for dropshipping. They can be used for personalization, branding or just for fun. The demand for unique and creative stickers is growing, which presents a great opportunity for those looking to dive into dropshipping. Get started with  making a website  using Wix, or follow our guide on  how to build a website . Why sticker dropshipping is a good business idea You might be wondering, " Is dropshipping worth it? ", and with stickers nonetheless? Entering the world of sticker dropshipping could be your path to success in the eCommerce  industry. It's an accessible venture that combines creativity with the potential for high profit margins. Here are a few of the main perks of working with this dropshipping product : Low initial investment : Since you don’t need to pre-purchase inventory  or manage stock levels, the financial investment to get started with your dropshipping business  is extremely low. This also makes it a great part time business idea , or a business idea for teens. Scalability without storage concerns : As your sticker business expands, you don’t need to worry about acquiring more space for inventory or hiring new employees to handle added shipping duties. This allows you to scale without additional logistical burdens. Versatile market appeal : Stickers have a widespread appeal across various demographics and can be marketed for diverse uses, from laptop decals to bumper stickers, offering a broad market scope. Customization potential : With advancements in printing technology, the option to provide custom stickers can give your business a unique edge in the market, setting it apart from competitors. This makes it easier than ever to create a brand that stands out and to start a print on demand business . Learn more: Best dropshipping website builders  to get started with. Thinking about starting a business? Lock down your brand’s domain before someone else does. Wix makes it easy to get your domain, email, hosting and SSL all in one place. Plus you'll get 24/7 support every step of the way. 32 sticker dropshipping products When it comes to sticker dropshipping, the variety of dropshipping products you can offer is vast. Here's a list of 26 potential sticker products that are perfect for a dropshipping business idea .  Sticker dropshipping product Why they're good to sell Vinyl decals Durable and weather-resistant, vinyl decals are ideal for outdoor use. Matte stickers Matte stickers offer a smooth, non-reflective finish that is great for a subtle and elegant look. Glossy stickers Glossy stickers provide a shiny and vibrant appearance that makes stickers stand out. Oval shaped stickers They're an interesting shape that makes them unique. Bumper stickers Who doesn't love a funny bumper sticker for their car? Die-cut stickers Precision-cut from durable vinyl, they offer exceptional weather resistance, ideal for various environments. Clear stickers These are best for glass surfaces and fun for kids. Glitter stickers Sparkles everywhere with these types of stickers. Glow in the dark stickers Great for kids' rooms or Halloween projects. Holographic stickers Super appealing with a rainbow sheen. Metallic stickers Gives a premium look on packaging. Eco-friendly stickers Made from biodegradable materials for the environmentally conscious. Wall decals Large stickers made for home decor. Laptop skins Can be protective and decorative. Phone case stickers Easy to personalize phone cases with. Planner stickers Help people organize in style. Water bottle labels Can be customized for merch, branding and events. Window clings Non-adhesive and reusable, ideal for temporary promotions or decorations. Band aid design stickers Fun designs that showcase style while covering cuts. Emoji stickers Great and fun for personalizing items. Meme stickers Trendy, popular stickers. Custom portrait stickers Turn photos into personalized stickers. Seasonal holiday stickers Always in demand for every holiday. Educational stickers Used by teachers as rewards or learning tools in classrooms. Gold stars for everyone. Sports team logos Made for super fans. Band logos For music fans and their groupies alike. Tie-dye stickers Project positivity and fun with the help of rainbow, vibrant colors Anime and manga stickers Cater to fans of Japanese animation and comics with these fun stickers. Motivational quote stickers Inspire others with positive affirmations. Pet photo stickers Pet owners love custom stickers of their furry friends. Wedding favor labels Pet owners love custom stickers of their furry friends. Kids' name stickers Perfect for labeling belongings for school or daycare. 5 sticker dropshipping suppliers When you're starting a sticker dropshipping business, finding the right suppliers is crucial. Here are four leading dropshipping suppliers that stand out for their quality services and products. 01. Modalyst Modalyst specializes in connecting online stores with suppliers of unique products, including stickers. They offer a wide range of sticker designs from independent brands and artists. Integration with eCommerce platforms  like Wix makes it easy to add products to your online store. Integrate your website with Modalyst  to get your sticker dropshipping business off the ground.  02. Spocket Spocket offers a reliable network of suppliers from the US and Europe, providing a wide range of high-quality sticker products. Their platform ensures fast shipping and easy order fulfillment, helping you deliver products promptly to your customers. Spocket also integrates seamlessly with Wix , allowing for automated inventory management and a hassle-free dropshipping experience. 03. Printify Printify is a print-on-demand platform that allows you to create custom stickers with no minimum order quantity. They provide a mockup generator tool to visualize your sticker designs before listing them. With Printify, you have access to a full network of printing partners, ensuring fast and reliable fulfillment. Start an online store  with Wix, then integrate it with Printify  for easy sticker dropshipping.  04. Printful Similar to Printify, Printful offers print-on-demand services with a focus on quality and customer satisfaction. They support various types of stickers, including die-cut and kiss-cut options. Printful also handles shipping and fulfillment, which takes the load off your shoulders.  Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 05. AliExpress AliExpress is a massive marketplace that offers a broad selection of pre-made stickers at competitive prices. It's an excellent source for bulk orders if you're looking to keep some inventory on hand for faster shipping times. Many sellers on AliExpress are open to dropshipping agreements, making it a flexible option for your business. Get started integrating AliExpress with your dropshipping store on Wix.  How to get started dropshipping stickers Starting a sticker dropshipping business can be an exciting venture. Here's a simple guide to help you launch your business: 01. Research and decide on your niche Identify the types of stickers that resonate with your interests and have a demand in the market. Analyze trends and potential competition to find a niche with growth potential. To improve your sticker dropshipping collection, engage with forums and communities of sticker enthusiasts to discover trending sticker designs. 02. Create your brand Develop a brand name, logo and visual identity that reflects the style of stickers you plan to sell. Your brand should appeal to your target audience and stand out against your competitors. 03. Set up your online store Choose an eCommerce platform that suits your business needs, such as Wix. Design your store with user experience in mind, ensuring it's easy to navigate and visually appealing. You can use professionally-designed eCommerce website themes  to make the process of making an eCommerce website easier.  Browse all eCommerce templates 04. Partner with suppliers Connect with suppliers like Modalyst, Printify, Printful or AliExpress to source your sticker products. Set up an account and integrate their services with your online store for seamless order fulfillment. 05. Market your business Utilize social media platforms, content marketing and paid advertising as marketing strategies  to reach your target audience. Engage with potential customers by sharing compelling content related to stickers.  06. Decide on pricing for your stickers When deciding on the price of your sticker collection, take into account production costs, which encompass materials, printing and packaging expenses. Then, factor in outsourcing expenses like printing service fees and online marketplace costs. Your sticker pricing range should also be dependent on sticker sizes and availability—for instance if you have a limited edition sticker of a famous band, it would make sense for it to cost more. You can also offer discounts for clients who choose to purchase packages of stickers. Dropshipping stickers products and suppliers FAQ Can I dropship custom stickers?  Yes, many print-on-demand suppliers offer customization options for stickers, allowing you to offer personalized products to your customers. How do I price my sticker products?  Consider the cost of production, shipping and your desired profit margin. Competitive pricing is key, so research what similar stickers are selling for in the market. What’s the best way to promote sticker products?  Social media platforms like Instagram and Pinterest are great for visual products like stickers. Collaborations with influencers and content creators can also help increase visibility. How do I handle returns or exchanges?  Establish a clear return policy with your suppliers. Many print-on-demand services have their own policies, so make sure these are communicated clearly to your customer. Is it necessary to order samples of my stickers?  It's highly recommended to order samples to ensure the quality meets your standards and accurately represents what you're selling to customers. Is a sticker business profitable? A sticker business can be profitable with the right approach. Identify a niche market or unique design style to stand out. Keep production costs low and leverage online platforms for sales. Marketing through social media and collaborating with influencers can boost visibility. Quality and creativity are key; providing custom or themed stickers may attract a dedicated customer base. How to start selling stickers? To start selling stickers, create unique designs or cater to a niche market. Source affordable materials and find a reliable printing or dropshipping supplier. Set up an online store using platforms like Wix . Offer customization options, ensuring quality and timely shipping to build customer satisfaction and loyalty. What is the best website for dropshipping stickers? We recommend Printiful. Printful  provides a free print on demand dropshipping service for custom stickers. The stickers are priced from $2.99 and can be delivered worldwide within 15 days, with various shipping options available. Other dropshipping ideas and products to consider T-shirt dropshipping Coffee dropshipping Tea dropshipping B2B dropshipping Branded dropshipping Automated dropshipping Pet dropshipping

Get started with Wix Dropshipping today The success of any dropshipping business depends on knowing which products are worth selling. But for new entrepreneurs, this is easier said than done. You might find yourself wondering: How do you identify the best dropshipping products, exactly? How can you earn the highest profit? And what niches are bound to stand the test of time? Start turning your product ideas into a profitable online store with an AI store builder  today. TL;DR: best dropshipping products to sell online This guide reveals top-selling dropshipping products in clothing, health and wellness, home and garden, kids and baby, gifts, pet supplies, car accessories and beauty. Learn how to find trending products, pick the right niche, price effectively and work with reliable suppliers using tools like Wix, Modalyst and Printful. You’ll also get tips on testing products, tracking analytics, attracting repeat customers, optimizing shipping and packaging and leveraging customer feedback. Plus, we cover dropshipping pros and cons and offer extra ideas, including coffee, tea, branded, automated, sticker and private label products. Build and grow your d ropshipping business with Wix. Find trending ready-to-sell products and start selling online with no inventory or shipping to manage. Connect to the Modalyst marketplace to source millions of high-quality items, test new markets and expand your catalog with ease. Best dropshipping products to start selling online Dropshipping product Why its a good product to sell Statement tees Low risk because you don't have to hold inventory, you can sell with POD. Athleisure and yoga gear Super popular as its moved from gym to regular wear. Hats Light, easy and cost effective to ship. Hygiene products Recurring revenue because they're something consumers buy regularly on repeat. Water bottles Good profit margins and a popular product that's always trending. Wall art High profit margins for quality pieces Planters and vases Double as home decor, demand is driven by eco trends too Office accessories Popular buys due to popularity of work from home Baby essentials In constant demand and often bought quickly due to immediate need Kids clothing Children outgrow clothes quickly leading to repeat purchases Baby carriers and baby bags Higher priced items for higher profit margins, parents are willing to pay more for higher quality Personalized mugs Ultimate safe gift for anyone, drives demand for these Wedding accessories Weddings usually command high budgets for these items Pet essentials Tend to be recession-proof Car accessories Includes practical items like seat organizers that are always in demand Beauty and personal care High profit margins and usually easy to ship, as well as repeat purchases Hygiene products  Water bottles  CBD-infused products  Yoga gear  Wall art  Planters and vases  Office accessories  Baby essentials  Kids' clothing and accessories  Baby carriers and baby bags  Baby toys Digital picture frames  Personalized mugs Wedding accessories Pet essentials  Pet beds  Pet toys  Car accessories Beauty and personal care Clothing and accessories dropshipping products Fashion is big business, with the size of the global apparel market expected to top $2 trillion by 2028 . What’s more, fashion accounts for roughly 23% of total online retail sales , making this a viable product category for dropshippers. Here are some products you could consider selling within this niche. 01. Statement tees T-shirts are an everyday wardrobe essential and a solid product option for dropshippers. They’re also a great option for existing businesses to boost their revenue. For example, a health and wellness store might dropship organic cotton tees that say “I love avocados.”  Merchants can browse the offerings from T-shirt dropshipping  suppliers for a wide range of tees or create their own unique designs using a print-on-demand model. Wix seamlessly integrates with Printful and Modalyst, making it easy to get started. 02. Athleisure Athleisure—from tank tops to sports bras to leggings—has been trendy for years now and is a popular category among the best dropshipping products. This is true even for shoppers who are looking to engage in a little more leisure than athleticism, and who just want a comfortable outfit to lounge in.  Athleisure frequently gains trend traction on platforms like TikTok, where influencers are prone to feature a favorite pair of leggings or lounge pants and trigger a massive spike in sales. This is what makes it a top contender among options for clothing dropshipping . 03. Hats Baseball caps, wooly hats, floppy beach hats, bucket hats—the list is endless. When it comes to selling any wearable garment, it’s wise to consider seasonality and your target market. If you live in a cold climate and want to focus on a local market, choose practical options that will meet your customer’s needs. If you live in a place that enjoys year-round sunshine, protective hats with a wide brim are likely to be a hit. The great thing about dropshipping is that it allows merchants to easily and quickly update their inventory, so if you want to change your offerings with the seasons, or notice that some products aren’t getting any traction, you can easily swap them out. Hats are also a popular item when starting a print on demand business , a form of dropshipping that allows you to sell customized products with your own design or logo on them. You can integrate with print on demand companies , like Modalyst, Printful or Printify. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Additional clothing and accessories to consider dropshipping Maternity wear Socks Sweatpants Sunglasses Swimwear Robes and slippers Jackets/outerwear Scarves Gloves Backpacks Health and wellness dropshipping products The worldwide wellness market has grown steadily over the past several years. By 2025, it’s projected to reach a whopping $6.99 trillion . For those with an interest in this niche, there are several stand-out products bound to be top-sellers. Be sure to look into eco-friendly products when deciding on your wellness-based product line. 04. Hygiene products Within this niche, dropshippers can capitalize on the fact that many of these products are regularly repurchased, which promises a steady stream of sales. Moreover, the hygiene product market has a ton of room for specialization. You can cater to specific customer needs, such as sensitive skin or eco-conscious preferences, to create a unique selling proposition for your online store. There is always going to be a steady demand for personal care items and this niche covers a vast range of products, so you’ll need to dial in on what you feel most passionate about—or what the trends are currently favoring. From dental care to hand sanitizers and touchless door openers, high-quality hygiene products that are both safe to use and effective are in hot demand. 05. Water bottles In recent years, one surprising product has shot to fame—time- and volume-marked water bottles. These water bottles are designed to encourage people to drink more water by making it easier for people to track their water consumption throughout the day. Some versions of the product have received more than 50,000 reviews on Amazon, gaining popularity with each year. 06. CBD-infused products Cannabidiol (CBD) is one of the fastest-growing product categories on the market and has grown into a multimillion-dollar industry. The niche has a projected compound annual growth rate (CAGR) of 16.2% from 2023 to 2030 . One of the many cannabinoids, or compounds, found in the hemp plant, CBD is hailed for its positive effects on the body. If you’re targeting the health and wellness market, you’ll find a wide array of CBD-infused products to choose from: gummies, capsules, tinctures, oils, creams and many more. Before you sell CBD online , it’s best to research the laws in your own state and country, as well as the countries you intend to ship to. You’ll want to ensure the products you’re selling are legally permitted. 07. Yoga gear Yoga gear can go beyond leggings. Target the booming home fitness market with affordable products that will make workouts more enjoyable. You can offer a full range of gear for yogis, from yoga mats to accessories like straps, blocks, towels and mat carriers. Often bright, colorful and eye-catching, these items make a great addition to any sports and wellness store. Additional health and wellness products to consider dropshipping Supplements Kinesiology tape Foam rollers Protein powders Acupressure mats Mindfulness journals Posture correctors Fitness trackers Sleep masks Meditation cushions Home and garden dropshipping products Most people love to spruce up their personal space with unique décor, furniture and plants, and the proof is in the numbers. Per Statista, revenue within the U.S. home décor market reached $37 billion in 2025 . The market is expected to see a CAGR of 4.93% through 2029 . Capitalizing on the ever-growing market for home automation products can also be a strategic move, providing customers with innovative and convenient solutions for smart living. There are plenty of avenues you could go down with this dropshipping product option; we’ll outline a few favorites below. 08. Wall art In the years following the pandemic, more people than ever are working from home either full-time or through a hybrid model. This has inspired many of us to spruce up the surroundings we look at all day long. Wall art is a simple way to do just that. The sky’s the limit when it comes to dropshipping wall art. You can offer posters, framed photographic prints, tapestries, mirrors, clocks, neon signs and more—there are options to suit nearly every taste and style. 09. Planters and vases Easy-to-manage (and hard-to-kill) plants like succulents never go out of vogue. Not only do they look cute, but they help to improve the air quality within your home. There are also reports of plants reducing stress and increasing productivity . Help home décor enthusiasts bring greenery into their surroundings by offering all manner of pots for their plants, from ceramic planters to knitted hanging baskets. You could curate collections based around a theme—like dinosaur-shaped succulent pots, for example—or offer a little bit of everything. 10. Office accessories Since working from home has become so commonplace, it’s now on individual people to stock and furnish their office. This leaves a potential business opportunity for your dropshipping store. Naturally, those who work from home want to invest in products to help make their workspace more functional and comfortable. As a result, items like office chairs, desks, ergonomic supports, laptop stands and stationery are all dependably popular sellers.  Additional home and garden products to consider dropshipping Throw pillows Terrariums Wind chimes Candles Outdoor lanterns Herb garden kits Bird baths Bird feeders Area rugs Outdoor fire pits Kids and baby dropshipping products Kids may be little but they sure need a lot of stuff—which is good news for anyone interested in selling that stuff. The market is booming, too: Grand View Research reports that the global baby product market is expected to reach $352.65 billion by 2030 , with a CAGR of 5.7%. If you’re looking for the best dropshipping products, this is one niche worth exploring. 11. Baby essentials If you’re looking to sell essentials, you can’t look past items like baby wipes and diapers. Parents go through hundreds of these a year. You might also want to consider appealing to a particular niche to stand out in this market and help boost your sales.  For example, you could look into selling organic and recyclable baby wipes or reusable cloth diapers. These environmentally friendly options can be a lucrative option in an age when more and more consumers are demanding sustainability  from the brands they shop with. 12. Kids' clothing and accessories If there’s one thing we know about kids and babies, it’s that they grow like weeds—and as such, they go through clothing and accessories in the blink of an eye. From rompers to bibs and beyond, suppliers have a wealth of items you can choose from to fill up an online store.  Add a unique element to your online store by offering custom printed items and selling them using a print-on-demand dropshipping service, like Printful and Printify. 13. Baby carriers and baby bags If you’re going to wear a baby accessory, you might as well make it a trendy-looking one. Fashionable slings, carriers and baby-wearing items are becoming more popular as parents look for ways to keep their babies close and free up their hands.  Similarly, an essential baby bag, stuffed with diapers and wipes, needs to be both functional and wearable. Choose from bright colors, fun prints or chic neutrals. 14. Baby toys Another great children’s product range to consider stocking is educational toys and learning devices. Parents and people purchasing for kids often consider the educational aspect an additional incentive to buy.  There are a ton of low- and high-tech options. It’s also helpful to follow social media trends, as toy crazes for kids like “fidgets” and “pop-its” often emerge and can take the market by storm. Additional kid and baby products to consider dropshipping Baby monitors Play mats Blankets Potty training aids Lunchboxes Safety gates Mobiles Baby skincare Strollers Teething rings Gifts as dropshipping products It’s difficult to quantify the size of the gift market, as it’s splintered into dozens of sectors that cover just about any special occasion you can think of. One smart way to tackle this niche is by keeping a close eye on products that trend on TikTok or see a spike in Google Trends. 15. Digital picture frames Picture frames are a great go-to gift option for birthdays, anniversaries or special occasions. As a modern twist on this classic gift, you could sell digital picture frames instead. Digital picture frames display photos in a slideshow format on an LCD screen. They typically pair with an app or web uploader where you can curate the images in your slideshow. A popular gift for parents and grandparents, this is a trendy product that you could build an entire store around. 16. Personalized mugs Fun mugs or travel cups are always a handy gift option, especially when it comes to that friend, family member or work colleague who’s always sipping a hot drink. Choose from thousands of ready-made mugs with printed slogans or designs, or use a print-on-demand fulfillment method to bring your own slogans and designs to life.  Think about your store’s target audience—gamers, coders, sports fans—and tailor your offerings to them. People love toting around a mug that shows their personality. 17. Wedding accessories The wedding market has always been a lucrative one, but these days, image-based social media apps like Instagram have opened up a whole new avenue for wedding accessories that help to tell a story.  The options here cover wearable gifts for the bride and groom (think bathrobes and slippers), wedding favors, guestbooks, signage and so on—the list of potential products to stock is seemingly endless. Plus, the word of a good wedding business spreads quickly among vendors and clients. So once you have a few happy customers under your belt, they’re bound to sing your praises to others. Additional gift products to consider dropshipping Novelty socks Photo albums Novelty candies Smartphone cases Bath bombs Gourmet tea Keychains Essential oil diffusers Puzzles Engraved cutting boards Animal care and supplies as dropshipping products People love spoiling their pets. In fact, despite the economic uncertainties of the past few years, spending on pets is on the up: 68% of consumers  spent more on pet care in February 2023 than they did in January 2022. In addition, the U.S. pet industry surpassed $150 billion in spending in 2024 . As far as the best dropshipping products go, this presents a profitable—and fun—opportunity for online sellers. 18. Pet essentials Today’s pets are part of the family, which is why animal care is a widely popular and growing market with products that are well suited to dropshipping. Animal care items, for the most part, are also durable, making them perfect candidates to survive a long shipping process.  Why not position your store as a go-to place for every pet owner’s needs? Consider selling harnesses, collars, water bottles, food bowls, litter trays and other pet essentials that people going shopping are likely to repurchase. 19. Pet beds If we humans get to sleep in comfortable beds, then why shouldn’t our pets? One of the most popular items to dropship as a result? Pet beds. Prepare to be astonished at the sheer array of beds you can offer with pet dropshipping , from the practical to the outrageous (search “princess puppy bed”). Choose products that appeal to a wide market or a more targeted dropshipping niche. 20. Pet toys Pet owners sometimes need a way to distract their pets from chewing up their brand new pair of sneakers.  Choose from thousands of furry teddies, squeaky balls, chew sticks and interactive toys. Pet toys are a great addition to your dropshipping inventory as they’re fun and eye-catching, making them tempting to buy. And, depending on your target audience, you can offer a variety of items at different price points. Additional animal care products to consider dropshipping Drinking fountains Adjustable harnesses Litter boxes Pet carriers Pet cameras Ramps or steps Custom ID tags Pet strollers First aid kits Coats and apparel 21. Car accessories Car accessories are a thriving product category and a great fit for dropshipping. Millions of people rely on their vehicles every day—for commuting, road trips or weekend adventures. This creates a growing demand for practical, stylish car products that enhance the driving experience. Whether it’s busy parents, adventure seekers, tech enthusiasts or commuters, this category offers something for everyone. Additional car accessory products to consider dropshipping Phone mounts Seat covers Car organizers Dash cams Steering wheel covers Portable vacuum cleaners Trunk storage solutions Car air purifiers Tire pressure monitors Roof racks 22. Beauty and personal care The beauty and personal care market in the U.S. is set to grow steadily with revenue expected to rise by $16.1 billion between 2025 and 2030 . B eauty and personal care products are a smart choice for your dropshipping business. These items appeal to a wide diverse audience, ensuring consistent demand across different demographics. Additional beauty and personal care products to consider dropshipping Organic facial cleansers Hydrating moisturizers with SPF Makeup brush sets Natural hair care shampoos and conditioners Anti-aging serums Portable hair styling tools (e.g., mini flat irons) Luxury bath kits with bath bombs and salts Fragrance gift sets Beard grooming kits for men Reusable makeup remover pads Choosing a dropshipping supplier for your products Finding a reliable dropshipping supplier  is often cited as one of the biggest headaches in starting a dropshipping business. Whether you’re just starting your business  or you’re looking to add products to your existing catalog, finding a reliable supplier is crucial for dropshipping success. Making the wrong choice could expose your business to unnecessary risk. When you’re ready to start selling, you’ll need to connect your online store to a dropshipping platform so that you can browse their product offerings and see what’s right for your type of business . The good news is that eCommerce website builders like Wix can do so much more for you than just help you figure out how to create a website . They can connect you with dropshipping suppliers that have been pre-vetted and can be managed from your site editor.  From the Wix App Market , you can connect your online store to some of the biggest and most reliable dropshipping companies in the industry: Modalyst Spocket Syncee Importify Doba 365Dropship Printful Printify If you plan on doing more in-depth research, it’s a good idea to make a plan on how you’ll evaluate potential suppliers. Keep the following tips in mind: Read reviews : Check reviews and feedback from other dropshippers who have used these suppliers. Platforms like Trustpilot and Google Reviews can provide insights into a supplier's reliability and customer service quality. Pay attention to comments about product quality, shipping times and how the supplier handles issues. Communication is key : Reach out to potential suppliers to test their responsiveness and communication skills. Reliable suppliers should respond promptly and professionally. Their willingness to answer your questions and address your concerns is a good indicator of their commitment to customer service. Order samples : Before committing to a supplier, order samples of their products. This will allow you to assess the quality firsthand and understand their shipping times and packaging standards. It’s a small investment that can save you from future problems. Check for experience and expertise : Experienced suppliers who have been in the business for a long time are generally more reliable. They understand the market dynamics and have established efficient processes. If they have expertise in your specific niche, that’s an added bonus. Look for additional services : Some suppliers offer added services like custom labeling and packaging, which can help in building your brand and scaling. Suppliers who are willing to go the extra mile can be valuable partners in your business growth. Understand the return and refund policies : A trustworthy supplier should have a clear and fair policy for returns and refunds. This is crucial for managing defective products and unsatisfied customers. How to find the best dropshipping products to sell Now that we’ve given you an idea of the wide array of products you can dropship, you’ll need to whittle down the list to your final selection. Don’t rush into your decision; it’s essential that you find the right product offering to give your business the best chance of long-term success. Do your research Many people’s personal interests spark their business ideas. It’s reasonable to think that if you like something, maybe other people will, too. However, it’s best not to rely on a hunch or personal passions alone. To ensure your success, you’ll need to ground all of your product decisions in market research and data. To determine if your product idea will be popular: Research your competition : Look at their websites and the products they offer. Ask yourself, what are they doing right and what they could improve? How can your product offering be better than theirs? Conduct interviews : Identify your ideal target audience and connect with them on social media. Scan online forums such as Reddit to give you insight into your target audience’s state of mind. Find out how you can solve their pain points. Ask yourself, what products could you dropship to tackle these issues? See what’s trending : As they say in the industry, you need to “Keep your finger on the pulse.” Dropshipping lets you quickly and easily add items to your store, so it lends itself to trends more readily than traditional retail environments. One of the best things you can do to succeed at dropshipping is find popular trending items. Use social media : Instagram and TikTok can be an invaluable resource to help you get an accurate understanding of what’s popular with your target market. Browsing through posts can even help you spot trends—in fashion, clothing and makeup—just as they’re kicking off. By selling the best dropshipping products, you can become a hit with a specific crowd simply by being aware of what they really want. Review the Amazon “Best Sellers” page : With Amazon being the leading U.S. eCommerce marketplace, it helps to look at their “Best Sellers” page to see what’s popular. The page is updated several times a day and reflects the appetite of millions of buyers. Check Google Trends : This is a great resource to see how many people are searching for and buying a particular product. It’s also a great way to double-check any product ideas you’ve gotten from social media, dropshipping platforms or Amazon. You can sort the trend data by country, which is also a super helpful way to know where you should sell your items and focus your marketing efforts. How to find products to sell online : Browse marketplaces to spot trending dropshipping products with steady demand or unique appeal. Follow social media trends and niche groups to see what’s gaining attention then test ideas through small orders, pre-sales or influencer reviews before scaling. Focus on a niche Niche products often attract a smaller but more dedicated or enthusiastic customer base. By focusing your offering on a very specific target market, you are likely to have less competition and therefore have the opportunity to stand out—providing you have strong marketing strategies to let your niche audience know you exist. Let’s look at a real-life example. Wix merchant Cruising Aviation  targets a niche audience of aviation enthusiasts, selling hundreds of items, from tote bags to phone covers, with an aviation-related theme. Designed by a student pilot and targeted to an audience of “pilots, plane geeks and everyone addicted to aviation,” they ship worldwide and have created a dedicated page to provide shoppers with up-to-date shipping times. Keep the bottom line in mind In eCommerce, it’s always critical to consider how your price points and profit margins will impact your long-term success. Once you’ve found an item you’re interested in, you’ll need to evaluate your pricing strategy. The dropshipping world lends itself to marketplaces that sell large volumes of low-cost, white-labeled products. Often, you’ll be able to sell larger volumes of these items; however, the profit margin is usually quite slim. In contrast, the opposite is true for pricier products. There isn’t an obvious preferred option between choosing to sell cheaper or pricier items. Your decision will depend on the demographics of your target audience. However, what you choose to sell will significantly impact your marketing and customer service activities. More premium products are likely to involve higher outlays. You’ll need to provide more dedicated customer support, premium branding and packaging, and possibly more time marketing your product if it’s a high-cost purchase that requires deeper consideration, such as home gym equipment. This is why it’s so important to calculate associated costs, not just the supplier costs. You might well find that it’s more worthwhile to sell fewer, more expensive products rather than hundreds of cheaper products in the end. Either way, you should work this out from the start. That way, you can plan and budget realistic financial projections for your online business. Monitor your analytics Once you start selling, it’s important to routinely monitor your store’s performance. Use analytics like those in your Wix Stores report  for instant feedback on how shoppers browse your website. Look at the stats to see which product pages get the most clicks and the least. Use this information to inform your inventory, adding products that speak to your target audience and removing the ones that aren’t generating clicks. Aim to attract repeat customers Did you know that it can cost five times more  to attract new customers to your business than to retain existing ones? One of the easiest ways to get repeat shoppers is to sell products that people buy regularly. This way, it will be intuitive rather than a hard sell. Some great examples of this include everyday supplies like hygiene products, stationery or cosmetics. You can also target shoppers who are looking for convenience by selling product subscriptions , automating the purchase of commodity products like razors, diapers or pet food. Replenishment subscriptions are the perfect way to create a steady income while making life easy for your customers. Get creative with it, do your research and bake in a sales strategy that attracts repeat business. Know your shipping estimates Dropshipping companies have suppliers all over the world, which is an important consideration when it comes to curating the product offerings of your online store. Many dropshippers allow you to filter your product search by region, which can be helpful for businesses that want to reduce shipping times or their carbon footprint.  Whether you ship nationwide or internationally, it’s essential that you choose the best dropshipping products, packaging and logistics partners to ensure that orders arrive on time and intact. Merchants should try to be as open as possible, using FAQ pages or email marketing, to inform or update their customers when it comes to delivery time estimates or expected delays. Put thought into your packaging As an online business, the customer’s first physical interaction with your business is when they receive their package. First impressions are everything. You want customers to instantly feel happy with their purchase. Spicing up your packaging can be an excellent tool for your dropshipping business. When done correctly, it can instantly make customers feel confident in their purchase, even before they’ve unwrapped what’s inside. Use customer feedback Customer satisfaction is important for all businesses, but it can feel especially important for newer businesses and businesses that sell more expensive items. It significantly impacts how you build your reputation. Ideally, every merchant should test out the dropshipping process by ordering a product they intend to sell and experiencing the complete customer journey. Ask yourself, what were your first impressions? Is the product of high quality? Was the delivery time acceptable? If you’re happy with your product and confident that you’ll receive positive reviews, set up automated emails to ask shoppers for feedback or connect to review apps that will collect and show customer feedback in your online store. Positive word of mouth, not just from influencers and reviewers but from everyday consumers, can provide vital traction when building a thriving business. What to choose for dropshipping: niche or trends? When considering the best dropshipping products, think about whether you want to pick a dedicated niche or focus on trendy items. Note that there is no one-size-fits-all answer, as the best approach will vary depending on your individual circumstances and goals. A niche is a specific market segment that you can target with your products. For example, you could choose to focus on selling women's clothing, pet supplies or home décor. The advantage of choosing a niche is that you can become an expert in your field and build a loyal customer base. However, it's important to choose a niche that is large enough to support your business, but not so large that you are competing with too many other businesses. Meanwhile, trends are products that are popular or viral at the moment, often on social media. The advantage of selling trending products is that you can potentially make a lot of money quickly. Keep in mind that trends can change quickly, so you may need to adjust your business strategy accordingly. If you're new to dropshipping, it's generally recommended to start with a niche. This will give you a chance to learn about your target market and develop a strong understanding of their needs. Once you have established a successful business in a niche, you can then consider expanding into trending products. How to price dropshipping products Dropshipping can be a relatively simple and cost-effective eCommerce strategy. But if you want to run a successful store, you’ll need to know how to price your products for dropshipping . Having a solid understanding of how different pricing methods will impact your sales, revenue and profit is critical. Before you set a price on a product, you need to consider all of the costs associated with it, from the wholesale price to shipping costs and taxes. If you price an item too low, you won’t make much of a profit after covering your costs, and you’ll need to sell more to increase your profits. If you price too high, you run the risk of driving customers elsewhere. Finding a balance is key to your success. Follow these steps to maximize your store’s potential: Perform in-depth market and competitive research : Find your competitors and see what their customers are willing to pay. What is the average market price for your item? You might decide to undercut your competitors to drive business, but this strategy will only work if you can make a profit.  Consider your short-term business goal : Decide if your aim is to increase revenue, profit margin or market share. You might be happy to price lower in an effort to gain market share. Choose pricing strategies that align with your goals : If your goal is to be perceived as a premium brand, aim your prices higher. If you want to be seen as an affordable alternative to your competitors, price lower—but back it up with a solid marketing strategy to sell more.  Determine a markup rate : This is a product’s retail price minus the wholesale price. It should strike a balance between making a profit and generating steady sales. Experiment with different strategies and markup rates : Review your analytics to determine what’s working and what’s not. See if you can find a pattern in what price point is appealing to your customers. Set pricing rules to automate pricing for dropship products : When you integrate your online store with a dropshipping platform, like Modalyst, pricing rules with predetermined markups are automatically set. However, you can easily modify them to suit your business needs. How to launch a successful dropshipping business While these tips have been created to guide you on the path to starting dropshipping, ultimately, the success of any dropshipping business idea  comes down to the drive and determination of you, the merchant. The only way you will ever truly know if it will become successful is by getting started. These are the steps you need to take to get off of the ground: Build your online store : Use an all-in-one platform like Wix eCommerce to create your online store. You can choose from hundreds of designer-made online store templates  that you can customize manually or with the help of AI. Integrate your online store with dropshipping suppliers via the Wix App Market and start uploading your products. Market your business : Use your eCommerce platform’s integrated marketing tools or third-party apps to connect with customers. Create email marketing  campaigns to let them know about new products, discounts and sales, and consider investing in digital advertising to boost your site’s traffic. Wix merchants can create a variety of ad campaigns for search and social—Google, Instagram and Facebook—directly from their Wix dashboard. Additionally, leveraging YouTube for product showcases and incorporating effective keyword research strategies ensures that your dropshipping products reach their target audience, fostering a successful and profitable venture. Is dropshipping products worth it? You might ask yourself, " Is dropshipping worth it? " Whether dropshipping products is worth it depends on a number of factors, including your individual goals, resources and risk tolerance. Below, we’ll outline some of the pros and cons of dropshipping. Pros of selling dropshipping products Low startup costs : Dropshipping businesses require very little upfront investment. You don't need to carry any inventory, and you only pay your supplier when a customer places an order. Easy to start : Dropshipping is a relatively easy business to start. You don't need any special skills or experience. Flexible : Dropshipping is a very flexible business model. You can work from anywhere in the world, and you can set your own hours. Cons of selling dropshipping products Low profit margins : Dropshipping businesses can have overall low profit margins compared to other forms of eCommerce. This is because you have to pay your supplier for the product, and you also likely have to cover shipping and other costs. Competitive : Dropshipping is a popular business model, so there's a lot of competition. This can make it difficult to stand out from the crowd. Limited control : You have limited control over the quality of the products you sell and the shipping process. This can lead to customer dissatisfaction. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping Private label dropshipping

Get started by: Creating a website →  | Getting a domain → Wix Domains lets you purchase, manage and connect domains directly to your website—all from one place. Whether you’re new to  building a website  or already well into your creative journey, Wix offers domain registration services to help you secure a unique web address  and manage it confidently, no matter your level of experience. Learning how to develop a website  with Wix also becomes easier when your domain and site management are all in one place. Your domain acts as your address online—a spot your audience can find you. Wix makes the process of buying and managing a domain much simpler than the usual maze of settings and jargon. And when you’re ready to take your brand further, you’ll find all the tools you need to make that online address truly yours. New to domains? Learn about  what is a domain  and what’s the easiest way to get a domain . Your domain is more than just a web address; it’s the first impression of your online brand. With Wix, finding the perfect domain name is easy. Wix helps you secure the name for your business, blog, portfolio or any online presence, so you can focus on bringing your project to life. Ready to claim yours? TL;DR: What is Wix Domains? Wix Domains makes it easy to grab the perfect web address and get support when you need it. Here’s a quick look: Feature What you get Why it helps you Easy search & buy Find and secure your domain in minutes Saves time and effort Simple management Tools to update and renew your domain Less hassle, more control Free domain (1st yr) Included with many paid plans Lowers your start-up costs Extension options Lots of domain endings to choose from Fits your brand’s vibe 24/7 support Friendly help when you need it Peace of mind all the way Learn more: What is a TLD? Why Wix Domains? Having an easy way to own a domain is a game-changer. A well-chosen domain not only makes it easier for visitors to find and remember you, but also establishes trust and credibility. Wix Domains goes beyond selling you a simple URL . It provides tools to help you set up, customize and manage your domain without navigating the technical hurdles often associated with other platforms. From the moment you register your domain with Wix, you gain access to these benefits designed to help you succeed online: Seamless integration with your website A unified solution Custom email addresses Flexibility for external connections User-friendly domain management Privacy and security built-In  A range of domain extensions 01. Seamless integration with your website Wix Domains simplifies website creation by integrating domain name management  directly into the platform. When you purchase a domain through Wix, it automatically connects to your Wix website with minimal effort needed on your end. No need to juggle between platforms or deal with complex configurations—your domain is live and working as soon as you’re ready to launch your site. 02. A unified solution Wix Domains is part of the broader Wix platform, which means your website hosting  and  domain management  live under one roof. This simplifies everything from technical troubleshooting to billing. Having all these tools working together ensures smoother operations, so you can focus on creating great content or running your business. 03. Custom email addresses Wix integrates custom email solutions, enabling users to create professional email addresses tied to their domain. With partnerships like Google Workspace, you can use an address like you@yourdomain.com , giving your brand a polished, professional look while staying organized. 04. Flexibility for external connections Have a specific external website you’re working with? With Wix Domains, you’re not locked into Wix hosting alone. You can connect your domain to any external platform if you choose to explore different tools down the line. 05. User-friendly domain management Every domain you purchase from Wix includes a user-friendly dashboard where you can make updates, monitor renewals and manage  domain privacy . These features give you full control without the hassle. 06. Privacy and security built-In  Wix ensures secure domain management with advanced tools and encryption, providing essential features like SSL certification to keep data safe, DNSSEC for extra protection and domain privacy to safeguard your personal details—all while letting your brand shine. Learn more: How to secure your domain . What is domain privacy 07. A range of domain extensions Wix supports over 190  domain extensions , from popular options like .com  and .org to niche choices like .online , .agency or .ai , giving you the freedom to choose the one that fits your project best. Check out the new domain extensions  available on Wix and grab one that fits your idea. How Wix Domains supports creators Owning a domain is the first step toward claiming your space online. Wix Domains simplifies this essential step, giving you time and tools to focus on what matters—your ideas. Here’s how it puts creators in control: Simplified purchase process  Buying a domain through Wix takes just a few clicks. The built-in search tool even helps you brainstorm domain names based on availability and keywords related to your niche. Customization for your brand Your domain name is the star of your online identity. Wix Domains gives you space to define that identity with precision and flexibility. Custom domains  that represent your brand can set the tone for all your digital interactions. Learn more: What are custom domains? Streamlined workflows  Juggling multiple platforms eats into your creative time. With Wix Domains, there’s no need to toggle between websites, hosting providers or additional tools. Everything happens in a cohesive system that grows with your needs. Fostering independence Managing domains might sound like something only tech-savvy pros can do. Wix Domains demystifies the process, proving that anyone can take charge of their online presence. The intuitive interface ensures that making updates, like renewing your domain, is stress-free. Free domain for a year  Wix Domains offers free domains  with many premium plans, making it a cost-effective option. By choosing an annual Wix website plan, you can claim a free domain  for your first year—perfect for kickstarting your passion project or new business while saving money. Learn more:  How to get a free domain name . How to get started with Wix Domains Starting with Wix Domains is simple. If you're wondering  how to buy a domain name , it’s easy with Wix. Once you create a Wix account, you can either purchase a completely new domain through Wix or connect an existing domain to your Wix site. Here’s how: 01. Choose your domain name   Search for a short, memorable domain that fits your vision. Wix’s domain name search  tool makes  choosing a domain name  quick and straightforward. Use our domain name generator  to find the perfect match for your brand. 02. Check domain availability   See if your favorite option is available on the Wix TLD list . Wix offers helpful suggestions and plenty of extensions, so you have choices. 03. Register your domain name   Once you find the right domain, register it for up to 10 years. If you’ve chosen an annual site plan, you can redeem your free domain for the first year. Learn more:  How to register a domain name . 04. Create your website   Right after registering, you’re ready to create a website  using Wix’s tools, with web hosting already included. 05. Set up your custom email   Add a business email that matches your new domain for consistent, trustworthy communication. Learn more: what is domain protection? Wix Domains pricing Wix offers competitive   domain name cost  options, starting at $14.95 to $24.85 per year, depending on the extension you choose. This price covers the initial one-year registration, making it easy to secure the perfect name for your brand. Renewing your domain is just as straightforward. If you want to add domain privacy to keep your personal information secure, this can be added for a small extra fee each year.  You’ll see all pricing clearly listed before checkout, so there are no surprises along the way. This clarity helps you plan and manage your site confidently, knowing exactly what you need and what it’ll cost. Learn more: How much does a domain name cost? *Editor's note: Plans and pricing are current at the time of this writing. They are subject to change at any time.   Ready to buy a domain ? Get started with Wix today. What is Wix Domains FAQ How do I purchase a domain through Wix? Use the Wix domain search to find your perfect name, then follow the easy prompts to purchase and manage everything right from your dashboard. Can I connect a domain I already own to Wix?   Absolutely. Users can transfer existing domains to Wix with a guided, hassle-free process or connect a domain purchased elsewhere in just a few steps—keeping everything organized in one place.  Is my information protected?   Your privacy matters. With domain privacy options and SSL certification, your personal details are kept safe and your visitors’ information is protected. Do I get free hosting with my domain?   Yes, hosting is included with every Wix site, ensuring site reliability  with 99.99% uptime so your domain and website stay online consistently. Which domain extensions are available?   You’ll find all the classics like .com, .org and .net , along with unique choices such as .shop  and .studio . Explore what fits your vision best. Can I get a custom email with my domain?   Absolutely. Wix offers business email add-ons powered by Google Workspace, making it simple to create emails tied to your domain. How do renewals work?   Domains purchased through Wix renew automatically 30 days before the domain expiration , with clear notifications and the option to extend your registration for up to 10 years. What if I need help?   Wix provides 24/7 customer support through chat or phone, ensuring users have help whenever they need it while building, managing or growing their site. Are domains free on Wix? Yes, Wix provides a free branded domain for users on the free plan, like mysite.wixsite.com. To get a custom, professional domain such as mywebsite.com, you need to upgrade to an annual Premium plan. Certain yearly or multi-year Premium or Studio site plans include a voucher for a free domain for the first year.

Get started Dropshipping today Clothing dropshipping  is an eCommerce  business model that allows you to sell clothing without the need to handle inventory  or shipping. You simply set up an online store , and when a customer makes a purchase, the order is sent to your supplier. From there, your supplier ships the product directly to the customer. This model is especially useful for newer entrepreneurs because it requires less capital than traditional retail  models. Ready to get your name out there? Use Wix’s website builder  and learn how to make a website today. Why consider clothing dropshipping? Is dropshipping worth it in the clothing industry? We've listed some of the benefits below: Low startup costs : You don't need to invest in inventory or warehousing, which significantly reduces your initial expenses. You just need to focus on making a website, finding suppliers and start selling.  Flexibility : You can start your dropshipping business  from anywhere with an internet connection and a computer. Wide range of products : The clothing industry offers a diverse array of dropshipping products , allowing you to cater your dropshipping business ideas  to various customer preferences. Scalability : As your business grows, you can easily expand your product range and scale up your operations without worrying about storage space. 8 clothing dropshipping categories (+30 actual products) When you're diving into the world of clothing dropshipping, choosing the right products can make all the difference. The products you choose should not only be in demand but also offer good profit margins. Here's a list of 30 products that are not only trendy but also have the potential to be profitable. Trendy tops and blouses Trousers, skirts and more Dresses and jumpsuits Outerwear essentials Accessories Specialty clothing Seasonal picks Activewear 01. Trendy tops and blouses Graphic tees:  Always popular, these often come with catchy phrases or iconic images. (Learn more: How to start a t-shirt business ). Eco-friendly organic cotton tops : Appeal to environmentally conscious consumers with an eco-friendly inventory. Boho-chic blouses : Perfect for those with a free-spirited style. Oversized sweaters : A cozy trend that continues to be a hit, especially during winter months.  Athleisure tank tops:  For customers who want comfort and style in their workout gear. 02. Trousers, skirts and more High-waisted jeans: A timeless piece of clothing that flatters various body types. Leggings with pockets:  Combine functionality with comfort. Palazzo pants: Offer a breezy and fashionable option for warmer days. Pencil skirts: Versatile clothing, ideal for professional settings or formal events. Cargo pants: Making a comeback with more refined, slim-fit designs. 03. Dresses and jumpsuits  Maxi dresses:  A staple item for casual wear or special occasions. Wrap dresses:  Versatile and flattering for different body shapes. Jumpsuits:  A one-piece wonder that's both chic and comfortable. Bodycon dresses: Popular for their figure-hugging silhouette. Vintage-inspired midi dresses:  For those who love a retro look. 04. Outerwear Essentials Denim jackets:  A classic layering piece that never goes out of style. Leather moto jackets:  Add an edge to any outfit. Trench coats: Timeless and sophisticated, perfect for transitional weather. Puffer jackets : Functional and trendy as urban outerwear. Cardigans : Easy to pair with various outfits and always in demand 05. Accessories Beanies and caps:  A great add-ons for any season, effortlessly enhancing casual looks. Scarves: From lightweight silks to heavy knits, they offer both style and warmth. Belts:  Can transform an outfit by cinching in waists or adding a pop of color or texture. 06. Specialty clothing  Maternity wear:  Comfortable yet stylish options for expectant mothers. Plus-size fashion: Cater to a market that’s often overlooked in the world of fashion. Petite clothing:  Specially designed for shorter individuals who often struggle with fit. 07. Seasonal picks  Swimwear: Bikinis, one-pieces and cover-ups for the summer season or vacationers. Halloween costumes:  Tap into the festive market with creative costume options. 08. Activewear  Yoga pants : With the rise of wellness culture, these are more popular than ever before. Running shorts with liners: Functional activewear that supports an active lifestyle. What's trending, clothing dropshipping in 2026 The days of dropshipping cheap clothes from overseas may be on their way out due to quality and sizing issues and the time it takes goods to actually arrive. But that doesn't have to mean that clothing dropshipping is dead. It must means finding a different focus and specifically a unique niche. It's time to get creative with what you dropship. Functional hiking gear worn as street fashion. Think waterproof jackets, cargo pants with many pockets. High ticket ($80+), lower return rate (fit is usually loose). Using suppliers like Econscious (via Printful) to sell 100% organic cotton or recycled polyester. Market this to eco-conscious Gen Z buyers. The trend is boxy and heavy (think 240gsm t-shirts). If you sell thin, cheap shirts, you will get bad reviews. Stretchy, comfortable clothes that look professional enough for a Zoom call but feel like pajamas at the same time. 4 dropshipping suppliers for clothing dropshipping Choosing the right supplier is a critical step in setting up a successful clothing business . Here's an overview of four reputable dropshipping suppliers (including print on demand companies ) that can help you stock your online store with quality products and clothing business ideas . 01. Modalyst Wide selection : Modalyst specializes in connecting online stores with suppliers of premium products, including a vast array of clothing items. Easy integration : Their platform integrates seamlessly with popular eCommerce platforms  like Wix. Learn more here .  Curated suppliers : They offer a handpicked selection of independent brands and trendy items, ideal for stores looking to offer unique products. 02. Printify Customization options : Printify  allows you to create custom apparel with their print-on-demand services. Global network : They have a wide network of printing partners, which helps reduce shipping times and costs. User-friendly platform : The interface is designed for easy navigation, making it simple to design and add products to your store, they also integrate with other platforms such as Wix .  03. Printful High-quality printing : Known for their excellent print quality and product range, including eco-friendly options. Get started dropshipping with Printful on Wix .  Branding services : Printful offers branding options like custom labels and pack-ins to enhance customer experience. Warehousing & fulfillment : They provide additional services such as storage and fulfillment, which can be beneficial as your business grows. Learn how to make money with print on demand. 04. AliExpress Massive range : AliExpress is one of the largest online marketplaces with a vast selection of clothing items at competitive prices. Get started with Aliexpress on Wix .  No upfront fees : There are no initial costs to start dropshipping from AliExpress, making it accessible for new entrepreneurs. Supplier ratings : The platform features a rating system that helps you choose reliable suppliers based on customer feedback. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. What to consider when choosing a dropshipping supplier Product quality : Ensure the supplier consistently provides high-quality products that will satisfy your customers. Shipping times : Look for suppliers who can offer fast shipping options to keep your customers happy. Integration ease : Choose a supplier that integrates well with your eCommerce platform, like Wix , to streamline operations. Costs & margins : Analyze the cost structure to ensure you can maintain healthy profit margins. Every dropshipping supplier  has its own strengths and caters to different business needs. Take the time to research each option thoroughly and consider starting with a small selection of products to test their service quality and reliability. Your choice will ultimately depend on your specific business model, target audience and long-term goals. How to start dropshipping clothes Starting a clothing dropshipping business can be an exciting venture. Here's a step-by-step guide to help you start your business  and begin selling clothing to customers around the world. 01. Identify your niche Research trends : Look for current trends in the fashion industry that resonate with your interests and values. Understand your audience : Define who your target customers are and what they are looking for in clothing items. Select a niche : Choose a niche that is both in demand and aligns with your brand vision, such as eco-friendly apparel or plus-size fashion. We love eco-friendly fashion brand Freya Simone  for their unique approach to upcycling fashion. Choose a niche and do it well - Lee Cooper  focuses on denim and has done so since 1908.  02. Set up your online store Choose an eCommerce platform : Use Wix to create your online store .   Design your store : Create a clean, attractive design that provides an excellent user experience and showcases your products effectively. 03. Source products Find suppliers : Connect with suppliers like Modalyst, Printify, Printful or AliExpress who offer products within your niche. Sample products : Order samples to check the quality of the products before listing them on your store. Set pricing : Determine pricing that covers costs and leaves room for profit while remaining competitive. 04. Create a marketing plan Develop your branding : Establish a strong brand identity with a memorable logo, consistent color scheme and clear messaging. Leverage social media : Use platforms like Instagram and Facebook to reach potential customers and build brand awareness with your marketing strategies . Implement advertising strategies : Consider paid advertising options such as Google Ads or social media ads to drive traffic to your store. Dropshipping clothing products and suppliers FAQ What makes clothing dropshipping profitable? Clothing is a fundamental need in our society, ensuring a consistent and ongoing demand. This demand is further fueled by the ever-evolving trends in fashion, which continually attract buyers. Moreover, the diverse array of styles, niches and price points within the clothing market allows for targeting specific customer segments, enhancing the potential for sales and customer engagement.  How do I find reliable dropshipping suppliers? Start by doing research using directories and online forums.  Trade shows can also help you find suppliers with solid reputations within the industry. Additionally, reviewing testimonials and feedback from other dropshippers about their experiences with specific suppliers is invaluable. Finally, ordering product samples directly allows for firsthand assessment of product quality and shipping times, enabling informed decisions about supplier reliability and service standards. Can I use multiple suppliers for my business? Yes, using multiple suppliers can provide a wider product selection and backup options in case one runs out of stock. Just make sure that the suppliers' shipping times and costs are compatible to avoid customer dissatisfaction. How to handle returns or exchanges when dropshipping? Set up a clear return and exchange policy that aligns with your suppliers' policies. Keep open and clear lines of communication with both customers and suppliers to resolve issues promptly. Is branding possible with dropshipping? Yes. Many suppliers offer white-label services that allow you to brand products and packaging. Look for services like custom labels, inserts, or packaging offered by suppliers like Printful. How much capital do I need to start clothes dropshipping? It can vary widely. You can start with minimal investment for website setup and marketing. However, having some capital for sample orders, advertising and unexpected expenses is advisable. What are the biggest challenges with clothes dropshipping? The market is competitive, so finding your unique selling proposition is key. Additionally, Since you don't handle inventory directly, maintaining consistent product quality can be challenging. Lastly, customer service. Providing excellent customer service is crucial but can be difficult when relying on third-party suppliers. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping B2B dropshipping Sticker dropshipping Pet dropshipping

Get started with Wix dropshipping Dropshipping is a popular choice for entrepreneurs because it promises flexibility, low startup costs and the freedom to run a business from anywhere. But when you’re starting a dropshipping business and building your dropshipping website , the choices can get overwhelming—products, suppliers, pricing and setup all pile up fast. This guide shows you exactly how to turn your idea into a functioning store. TL;DR: how to start a dropshipping business This guide covers it all—setting up finances, managing orders and exploring models like print-on-demand or private label—so you can confidently plan, launch and grow a profitable online store. In this guide, you’ll discover how to: Pick a dropshipping niche and choose products Select the right eCommerce platform Find and work with suppliers Build and brand your dropshipping website Manage finances and order fulfillment Market, use SEO and optimize your store Use different dropshipping models and logistics Avoid common pitfalls and find long-term success Ready to launch your dropshipping business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What is a dropshipping business? Dropshipping is a retail fulfillment method where sellers list products for sale on their website but they don't keep physical stock or inventory of the products. Instead, when an order is placed, the seller purchases the product from a third-party dropshipping supplier  who then ships the product directly to the customer. The seller acts as a middleman between the supplier and the customer. Dropshipping is a popular eCommerce business  model with minimal startup costs, since there is no need to stock inventory, pay for warehouse space or manage order fulfillment. You also don’t have to worry about manufacturing. This keeps your operating expenses  much lower than they would be for a traditional retail business. Launch your eCommerce website  today with Wix. How to start a dropshipping business If you’ve decided this is the business for you, below you’ll find a full guide for how to start dropshipping. Find your dropshipping niche and products Select the right eCommerce platform   Partner with the right dropshipping supplier(s)   Build your eCommerce store   Organize your dropshipping finances Set up smooth dropshipping order fulfillment Brand your dropshipping business Register your dropshipping business Market and optimize your dropshipping business Expand to other sales channels 01. Find your dropshipping niche and products Dropshipping is a huge corner of the retail sector. Custom Market Insights estimates that the global dropshipping market will be valued at approximately $1.6 trillion by 2033 , with a compound annual growth rate (CAGR) of around 24.7% during the forecast period. When you build a dropshipping business, you’ve got thousands—if not millions—of products to choose from. It can be a challenge to decide what to sell in this massive market in order to gain footing for your business idea. Research your dropshipping audience Investigate their values, preferences, needs and shopping behaviors. Focus on a niche that matches your interests or expertise—it helps you create compelling content, build a strong brand, and connect with your audience. Pro tip: avoid using broad statements to describe your niche, such as “outdoor hobbyists,” “music fans” or “young women.” Spot trending dropshipping products What categories are popular among your target buyers and what products are trending? Focus on products that are in high demand and offer good profit margins. Use resources like Google Trends, Google Keyword Planner, social media and online marketplaces (like Amazon, AliExpress, Etsy and eBay) to see what shoppers are currently buying. See more : For more dropshipping business ideas , check out our list of the best dropshipping products  to sell online. Analyze dropshipping competitors   Make a list of your top competitors. What’s selling well for them? Study their websites to see how they price, describe and market their products. Sign up to their email lists to get insight into their marketing tactics. Run a Google search to identify competitors you may not have considered and uncover how they appear in search results. Use competitor analysis tools like SEMrush or SimilarWeb to gain deeper insights into their traffic, keywords and strategies. Browse social media platforms to see what content resonates with their audience and how they engage. What can you learn from them, and on the flip side, what can you do differently in order to establish your unique selling proposition (USP) ? Define your dropshipping business idea Once you’ve done your research and settled on a niche, determine the breadth of products you want to sell and how they all fit together. For example, if you start an online business  in home décor selling big-ticket items like furniture, will you also stock smaller household accessories like lamps, decorative pillows and rugs? The great thing about dropshipping is that you don’t have to worry about overstocking your inventory. If products don’t sell well or a trend passes, you can easily swap out items from your product catalog. According to Bruno Brito, dropshipping specialist and CEO at Empreender: “Dropshipping can be an excellent choice for certain types of entrepreneurs, especially due to its advantages, such as low entry barriers and low initial cost.” Learn more: What is eCommerce How to start an online store How to create a website 02. Select the right eCommerce platform Building a defensible dropshipping business requires having all the right tools at your fingertips to get your online retail  venture off of the ground. Ideally, the best eCommerce platforms  will set you up for success with easy-to-use features and integrations, backed by a secure and crash-resistant infrastructure. Wix’s eCommerce solution offers baked-in dropshipping features, along with a suite of professional tools to establish, design, manage and grow your online store. Set your prices, product descriptions, shipping policies and payment options directly from your Wix dashboard. And, you can trust Wix to automatically sync inventory so that you don’t accidentally oversell on any sales channel—whether you choose to sell from your online store, an external eCommerce marketplace  (like Amazon) and/or social media platforms . Get started with Dropshipping now Simplify building your online store with an AI store builder that helps you design, manage, and grow it effortlessly. 03. Partner with the right dropshipping supplier(s) Finding great suppliers is key to your success: industry research suggests that 84% of dropshipping merchants  consider the process of finding a good supplier the most significant obstacle when starting a dropshipping business. You not only need a supplier who can fulfill a small scale of orders but one who can also scale with your business as it grows. Fortunately, there are various sources for finding the right supplier: Independent suppliers : You can search for suppliers (like dropshipping app, Importify )  directly on Google. You’ll want to research reviews, talk to other sellers (if possible) and vet suppliers carefully. For this reason, manually finding suppliers can be time- and research-intensive. Dropshipping marketplaces : Alternatively, you can find suppliers through a dropshipping marketplace that can connect you with a wide range of pre-vetted partners. Make sure to choose a marketplace that integrates well with your eCommerce platform. With Wix eCommerce, you can browse and install a wide range of dropshipping platforms via the Wix App Market . Print on demand (POD) : For a more bespoke offering, it’s best to integrate with print-on-demand companies , like Modalyst, Printful , Printify . Print on demand is a form of dropshipping that allows you to sell customized products with your own design or logo on them. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. As you consider which suppliers to work with, check that your suppliers provide realistic and transparent shipping estimates. Make sure to order samples of your products and use reviews from other merchants to help gauge your supplier’s reliability. Learn more: Best dropshipping website builders 04. Build your eCommerce/online store A thoughtfully built online store will enhance your credibility, compel shoppers to stick around and make them feel secure when hitting “buy.” It’s the cornerstone of learning how to start a dropshipping business. With Wix eCommerce, you can create an eCommerce website using an intuitive site editor. Follow these steps to get started: Pick a template : Choose from hundreds of designer-made eCommerce website templates  to get your website design in the right direction from the start. Select one that fits your brand, style and target market, then customize the content to make the site your own. Develop a brand identity : Create a cohesive branding strategy, starting with a concept statement  that highlights your core values and ending with your visual identity. Decide on a store name that reflects your brand story, mission and/or personality (you can use Wix’s free Business Name Generator  for inspiration or check out this list of dropshipping business name ideas ). Then, register a matching domain name  and create a logo using the Wix logo maker . Found the perfect name for your dropshipping business? Lock in your domain  before someone else does. Connect to a dropshipping platform : Install your chosen dropshipping or POD app by going to the Wix App Market, searching for a dropshipping platform and clicking the “Add to site” button. Create an account with your platform of choice and start your hunt for great products. Add products and descriptions : Once you’ve chosen and imported products to your store, fight the urge to simply copy and paste product descriptions from your supplier. Instead, take the time to write unique descriptions that fit your company’s tone and are optimized for search engines. Short on time? Use Wix's AI text creator  to automatically generate product descriptions for you in a few simple clicks. Set your pricing and shipping rules : When setting your pricing rules, take wholesale  and shipping costs into account as well as any additional business expenses. Consider your competition, differentiators and perks that you can offer (e.g., free shipping or white-glove service). Then, establish a dropshipping pricing strategy  that keeps your products competitive yet affordable. As a general rule of thumb, avoid competing on price alone. This is a losing strategy for most businesses and will inevitably throw you into many price wars. Be transparent : Learn about your suppliers’ shipping and return policies so that you can write clear store policies. Let customers know what to expect when purchasing from your store. Wix merchant The Boho Birdy  sells a broad range of dropshipped goods—from clothing to home décor—with a touch of bohemian style. Within its site, the company clearly states that it sources from multiple, international suppliers. It additionally anticipates customer questions about shipping and delivery with a detailed FAQ page. This strategy allows the company to manage expectations and prepares customers for the trade-off that comes with purchasing from its store. Optimize the checkout flow : Keep customers happy by offering multiple payment options on your site. Connect your store to Wix Payments, which allows you to accept debit/credit cards, Apple Pay, Pay Now by Klarna and other popular online payment systems. Go live : Click that “publish” button and make your store visible to the world. Congratulations. Your hard work has paid off and you’re now in business. 05. Organize your dropshipping finances Separating your personal banking from your business can help you simplify accounting and make better decisions about pricing. Learn how to set up your finances for your dropshipping business: Create a budget: Outline your expected expenses and projected revenue. Include costs for website hosting, marketing, inventory management software and transaction fees. Open a business bank account: Keep personal and business finances separate to simplify accounting and tax filing. Use accounting software: Monitor cash flow, track sales and manage expenses efficiently. Set up a payment gateway: Ensure you can accept payments securely and easily from customers. Consult a financial advisor: Work with an expert familiar with eCommerce to ensure compliance with local tax laws and position your business for financial stability and growth. Make sure to consider taxes and fees when deciding on pricing. 06. Set up smooth dropshipping order fulfillment Once you sell a product, you need a process for forwarding those orders to your suppliers. The best processes are automated, saving you time and reducing the potential for any errors. Having an automated fulfillment process is especially important as your business grows and your order volume multiplies. While evaluating different platforms to use, you should make note of the differences in their fulfillment solutions and ultimately select the one that best suits your business. Pro tip : White labeling, or private label dropshipping , is an increasingly popular add-on service you can consider when you start learning how to get into dropshipping. With white label dropshipping , your supplier adds your branding and/or labeling to the product packaging during the fulfillment process. You pay a little bit extra to make a product look uniquely your own. Although this can cut into your profit margin, branded packaging builds trust, looks professional and helps customers remember your business. 07. Brand your dropshipping business Branding your dropshipping business means creating a unique identity that resonates with your target audience. It often begins by going back to your niche and understanding your ideal customer. Combine that with your business values to develop a compelling brand story that highlights your values and mission. A large part of branding your business involves creating a logo and choosing a consistent color palette plus typography, that reflects your brand’s personality. You'll also need to apply your branding to your website design . When it comes to a dropshipping website you'll want to use high-quality images and detailed product descriptions to build trust with potential customers. Consistency is key to branding a business—making sure your branding is uniform across all platforms, from your website to your social media and email marketing. Always back your brand up with excellent customer service. 08. Register your dropshipping business To register your business , start by choosing a unique business name  and checking its availability. Next, decide on a legal structure (sole proprietorship, LLC, as examples.) and register with the appropriate state authority. Obtain an Employer Identification Number (EIN) from the IRS if required. Then apply for any necessary local business licenses or permits. Always research and register for state and local taxes, ensuring compliance with sales tax regulations in your state. Open a business bank account to separate personal and business finances. Finally, consider consulting with a legal professional to ensure all regulatory requirements are met and your business is properly registered. 09. Market and optimize your dropshipping business As a dropshipper, the bulk of your time will be spent drawing attention to your store. Your primary responsibility is to develop a strong brand that earns your customers’ trust. Start spreading the word with a well-rounded marketing plan that includes these elements: SEO (search engine optimization) : SEO is foundational for increasing your visibility online and making it easier for shoppers to find your products on search engines like Google. Boost your product pages with unique descriptions and content that take on-page SEO factors into consideration (think: short-tail and long-tail keywords, meta descriptions and more). You may even want to start a blog that lets you publish fresh content regularly and reach buyers at various stages of the customer journey. Email marketing : Keep your brand top of mind with a thoughtful business email strategy. You can incentivize site visitors to subscribe to your email list by offering a special discount or gift for their subscription. Use email to engage customers at various stages of their journey (e.g., send abandoned cart emails reminding them to complete a purchase or request feedback on a recently purchased product). Promotional emails can keep customers coming back as well, plus provide insight on the types of products and seasonal campaigns that appeal to your target audience. Social media : These days, one viral TikTok video or Instagram Reel could get your product in front of millions of potential customers. When building a social media strategy, be selective of the channels that you invest your time and money into. It’s better to start with one or two strategic channels than to blindly test every channel possible; each channel has its own quirks and algorithms that you’ll need to get used to. Test various types of content like videos, hashtag contests and posts featuring user-generated content. If it’s within budget, teaming up with influencers who align with your brand is an effective marketing method for dropshipping. Paid ads : Reach new customers with targeted ad campaigns on Facebook, Instagram, YouTube and search engines like Google. Experiment with various ad types until you find what works for your business. Wix users can take advantage of integrated Facebook and Instagram Ads  and Google Ads  right from their website dashboard. According to Lilach Goldis, social media manager at Wix: "We can all agree that consistency is crucial across all social media platforms, but it's equally important not to overwhelm your audience. Always keep in mind to provide value while addressing both the social and media aspects. It's about being where your audience spends time and showcasing your content in the best light possible."   When it comes to starting a business , there’s always room for improvement. That’s why from the get-go you’ll want to set clear and measurable goals for optimizing your site that help to guide your growth as a dropshipping business. Use performance-measuring tools like Wix Analytics , Google Analytics and Google Search Console to gain valuable insights into what’s working and what’s not. There are a number of key performance indicators (KPIs) that you can and should measure. To name a few: Traffic growth : How is your website traffic growing over time? Which sources are people entering your site from and which pages do they tend to engage with? Conversion rate : How many site visitors end up buying from your site? Conversion rates will vary by niche and industry, but several estimates note that 3% is a good benchmark. Monthly sales and profit margin : How much return on investment (ROI) are you seeing from your marketing and advertising efforts? Again, profit margin can vary depending on what you're selling, but estimates place a good range somewhere between 10% and 30% . Purchasing trends : What products are selling best and why? Is demand for those consistent year-round, seasonal, etc.? Average order value (AOV) : Do you see any opportunities to upsell and cross-sell customers and thereby influence larger cart sizes? Customer retention : How many customers are new versus returning in a given period of time? Is there a way that you can encourage repeat buyers and reward their loyalty? Cart abandonment rate : Over 70% of shoppers  abandon their carts without finishing their purchase. How many people are leaving your site before they complete their order? Is there an issue with your eCommerce checkout  flow or payment options? 10. Expand to other sales channels While you’ll want to build a strong online store for your dropshipping business, it pays to offer your products on other channels that have large, established audiences. You may find that certain products sell better on your website, while others sell like hotcakes on Amazon. In fact, 87% of consumers  are more likely to buy something via Amazon than any other online site. Fortunately, when using a tool like Wix’s multichannel campaigns , you can automate and better manage certain processes. For example, you can easily import your store products to Amazon or eBay, while retaining the ability to customize your offer to each channel. You can additionally avoid complexities that come with managing a multichannel strategy, such as keeping inventory synced and routing orders to the right fulfillment partner. Whichever channels you choose to sell on, make sure you’re keeping a close watch over their performance. Test various offers, messaging and/or product assortments to find what resonates best with each unique audience. Understanding how dropshipping works The process for this type of business  is simple and widely used : You list a product for sale on your site : Most dropshipping suppliers and marketplaces offer a catalog of products to choose from. For example, Modalyst  offers millions of ready-to-ship and print-on-demand products, ranging from decorative mugs to jewelry. A customer completes a purchase on your site : Once you’ve listed and priced your products, customers can purchase them from your online store, just like any other online order. You forward the order to your supplier : Many solutions allow you to automate this step. With Wix’s all-in-one eCommerce platform, you can automatically route orders to your suppliers for fulfillment. Your supplier handles the rest : Your supplier preps, packages and ships out the product directly to your customer. Dropshipping isn’t a one-size-fits-all model—there are plenty of ways to structure your business based on your goals, budget and target market. Some approaches focus on convenience and low upfront costs while others emphasize branding, faster shipping or niche product selection. Understanding the different types of dropshipping can help you find the right balance between control, profitability and customer satisfaction. Learn more: eCommerce vs dropshipping Dropshipping logistics models Each dropshipping model has its own pros and cons. Traditional dropshipping is ideal if you’re after a simple, low-risk way to get started. For more control over branding, private label or print-on-demand models let you customize. If fast shipping is key, local or hybrid dropshipping might be your best bet. Understanding these options will help you pick the right approach for your business goals and customer needs. Traditional dropshipping    Traditional dropshipping is a popular way to start selling online without upfront inventory costs. You list products, take orders and your supplier handles the rest. It’s beginner-friendly but has challenges like limited control over product quality and shipping times. Inventory management:  No stock to manage since your supplier holds all inventory Product quality control:  Minimal control depending on your supplier’s standards Shipping times:  Can be long especially with overseas suppliers Overhead costs:  Low as you’re not buying inventory upfront Pros:  Easy to start, low risk, large product selection Cons:  High competition, unpredictable quality, slow shipping Third-party (3PL) fulfillment centers (hybrid dropshipping) Hybrid dropshipping mixes bulk buying with third-party fulfillment centers. Businesses buy inventory upfront and store it at these centers, which handle warehousing, packaging and shipping. This method offers faster and more reliable delivery compared to traditional dropshipping but does need a bigger initial investment. Inventory management:  Your inventory is stored at a fulfillment center, not at your location. Product quality control:  You get some control by choosing suppliers, but you won’t inspect every product. Shipping times:  Typically faster than traditional dropshipping, averaging 2–5 days depending on the fulfillment center. Overhead costs:  Higher than traditional dropshipping since inventory is purchased upfront. Pros:  Faster shipping, better branding and reliable fulfillment. Cons:  Upfront investment, storage fees and inventory risk. Private label dropshipping With private label dropshipping, you can add your branding to products before they ship. Instead of selling generic items, you create a unique branded experience that helps you stand out. While it takes more planning and investment, it’s a great way to build long-term customer loyalty. Inventory management:  Some suppliers offer on-demand branding while others require bulk orders. Product quality control:  You get more control and can work directly with manufacturers. Shipping times:  Often faster with local suppliers but it depends. Overhead costs:  Higher due to custom packaging, branding and bulk purchases. Pros:  Builds a strong brand, increases perceived value and boosts customer loyalty. Cons:  Requires more investment and limits flexibility in product options. Reverse dropshipping    Reverse dropshipping flips the traditional model. Instead of selling low-cost products from China to Western markets, you source high-quality products from countries like the U.S. or Europe and sell them in regions where demand is high. It’s a niche with big potential but comes with its own challenges. Inventory management:  Suppliers in developed markets handle inventory and ship directly to customers abroad. Product quality control:  Products are high-quality but supply can be limited. Shipping times:  International shipping can mean longer wait times. Overhead costs:  Higher due to premium sourcing and shipping fees. Pros:  Less competition, premium margins and stronger customer trust. Cons:  Higher costs, complex logistics and possible import restrictions. Print-on-demand (POD) logistics POD dropshipping is all about custom-designed products like apparel, accessories and home decor. When a customer places an order, the product is printed, packaged and shipped on demand. This model works great for artists and entrepreneurs who want to sell unique branded items without keeping inventory. Inventory management:  No inventory needed—products are made to order. Product quality control:  Limited since sellers rely on POD providers for printing and materials. Shipping times:  Depends on the provider and location, usually 5–10 days. Overhead costs:  Low upfront costs but per-item production costs more than bulk ordering. Pros:  No inventory risk, full creative control and strong branding opportunities. Cons:  Longer fulfillment times, fewer product options and higher per-unit costs. How to find dropshipping products Check out trending products using tools like Google Trends, TikTok and Amazon Best Sellers. Watch what’s going viral on social media—popular products often take off quickly. Browse AliExpress or other supplier sites to see what’s selling, but don’t just copy what’s already hot. Instead, look for unique items that solve a problem. Avoid super competitive markets and steer clear of branded or trademarked products to dodge legal trouble. Got some ideas? Validate them before diving in. Check customer reviews to uncover common complaints—if you can offer a better version, you’ll stand out. Use Facebook Ad Library and TikTok Creative Center to find products with big ad spend. If you keep seeing the same product, it’s probably performing well. Consider seasonality too—some trends fade fast, while evergreen products bring long-term success. Before committing, test your product. Order a sample to check the quality and run a small test campaign with Facebook or TikTok ads. Work with micro-influencers to gauge interest. If you see engagement, clicks and early sales, you’ve got a winner! If not, adjust your strategy or move to another product. Dropshipping success comes down to testing, adapting and staying ahead of the trends. How to choose dropshipping products in a nutshell Follow trends:  Use tools like Google Trends, TikTok or Amazon Best Sellers Check demand:  Look for products getting lots of ad engagement Read reviews:  Spot pain points and sell improved versions Avoid oversaturation:  Too much competition makes scaling harder Test before scaling:  Use ads or influencers to measure interest Managing dropshipping orders and service Even though suppliers handle inventory and shipping your customers interact directly with your brand. Providing fast clear and consistent communication keeps shoppers confident and builds trust. Customer service and support Your customers see you—not your supplier—so your responsiveness matters. Set up a system to respond to inquiries quickly, ideally within 24 hours. Use automated responses for common questions like order confirmation, shipping updates or FAQs, but always provide a way for personal follow-up. Track every customer interaction in a centralized place like a CRM or helpdesk tool. This ensures you don’t lose sight of unresolved issues and helps identify recurring problems with products or suppliers. Clear templates for responding to complaints or questions save time while keeping things professional. Empower your team or yourself to resolve issues efficiently. Offer solutions like replacement products, discounts or free shipping when mistakes happen. Prompt, fair handling of complaints builds customer loyalty even when a shipment goes wrong. Shipping times and policies Be clear about delivery times on product pages and during checkout. Include estimated processing time, standard shipping duration and international shipping details. Customers appreciate knowing what to expect, even if delivery takes longer. Always provide tracking for orders. Connect your dropshipping platform with tracking tools so customers can follow their shipment's progress. If delays happen, notify buyers promptly with updates and explanations. Offer different shipping options for high-demand products or regions. For example, express shipping for best sellers or partnering with suppliers closer to major markets can help reduce delays. Make sure you have a clear policy for lost or delayed packages. Returns and refunds Have a straightforward returns policy that's easy to find on your site. Specify which products are eligible for return who pays for return shipping and any conditions like unopened packaging. Align your policy with your suppliers’ rules to avoid any issues. Automate the process where you can. For example, you can add a returns form that generates a shipping label automatically. Keep communication clear—confirm when you get the return when a replacement is shipped or when a refund is processed. Monitor returns to spot patterns. If a particular product has frequent complaints think about switching suppliers or updating your product descriptions. Quick transparent handling of refunds and exchanges reassures customers and reduces negative reviews. Legal considerations for dropshipping If you're running a dropshipping business you need to protect yourself, comply with laws and set clear rules for customers. Ignoring legal requirements can lead to fines, disputes or lost revenue, so it’s essential to address liability, consumer protection and website policies from the start. Liability insurance Even though your suppliers handle the products, you’re still responsible for what gets to the customer. Liability insurance protects you from costs related to product damages, accidents or injuries. It's a good idea to speak with an insurance provider who understands eCommerce or small businesses. You’ll want to look at coverage options for product liability, business interruption and professional liability. Consumer protection laws Your dropshipping business has to follow local and international consumer protection laws. This means you need to be upfront about your shipping times, refund policies and product descriptions. You should also avoid misleading claims or advertising and make sure you follow the rules for age-restricted or regulated products. If you sell internationally, take some time to research the laws in your target countries like import restrictions and taxes. Privacy policies and data protection Collecting customer data like emails, addresses and payment info comes with responsibilities. Create a privacy policy that explains what data you collect, how you use it and how you store it. If you sell to customers in places like the EU, you'll need to follow GDPR. In the US, look into state-specific rules like CCPA. Use secure payment gateways and encryption to protect sensitive information. Website terms of service Your terms of service set the rules for how customers use your store. You should include your conditions for placing orders, payment, cancellations, returns and disclaimers about product variations. Having these terms helps protect your business from disputes and gives customers a clear idea of what to expect. Keep these documents updated to reflect any changes in your suppliers, shipping or legal requirements. Tips for starting a dropshipping business You’ve learned everything you need to know about how to start dropshipping, and it’s time to get your business off of the ground. Here are some additional tips for creating a dropshipping business: Set realistic expectations : Don't expect to get rich quickly with dropshipping. It takes time and effort to build a successful business. Some estimates say you can be profitable in around three months , but this timeframe can vary depending on multiple factors, including how much time and energy you have available to invest in your business. Stay up-to-date on trends : The dropshipping market is constantly changing, so it's important to stay up-to-date on the latest trends. This will help you find products that are in demand and that will sell well. Offer competitive prices : One of the best ways to attract customers is to offer competitive prices. However, you need to make sure that you still make a profit after you factor in the cost of the product, shipping and other expenses. Run effective marketing campaigns : You need to let people know about your dropshipping business if you want to generate sales. There are many ways to market your business, from social media to email marketing to advertising. Build a strong brand : Your brand is what will set you apart from your competitors. Make sure your brand is consistent across all of your marketing materials and your website. Track your results : It's important to track your results so you can see what's working and what's not. This will help you make necessary adjustments to your business to improve your chances of success. Dropshipping business stats you should know before getting started Starting a profitable business depends a great deal on the research you do before even getting it off the ground. With this in mind we've put together this list of dropshipping stats to help you make the right choices with what you choose to sell and how. The dropshipping business market is growing:  The U.S. dropshipping market is forecasted to reach $424.3 billion by 2030 , with a compound annual growth rate (CAGR) of 22.3%. Dropshipping business profit margins are good: Typically between 10-20%. These are not a guarantee and depend on what you sell and how well you promote your business.             How to start a dropshipping business FAQ What are the best products for dropshipping? The best dropshipping products are unique, solve problems and have growing demand with low market saturation. Winning categories include smart home gadgets, pet accessories, health and wellness items, eco-friendly products and trending fashion accessories. Focus on lightweight, high-margin, evergreen products that aren’t easy to find in local stores. Can a teenager start a dropshipping business? In theory, yes there aren't any specific age limits for dropshipping. However, in most states in the US, you'll need to be 18 to enter a legally binding contract, which is needed to work for a payment supplier. To register a payment solution on your ecommerce website you'll need to register the business and set up an account with your bank. Some of these steps may be limited to those under 18 years of age depending on your location. Can I start a dropshipping business with $100? It's possible but it won't necessarily translate into instant or large success profitability-wise. For example, on Wix, you can setup a dropshipping website with a payment solution and with integration with dropshipping suppliers from $20 a month. However, promoting your site and attracting consumers may take more investment. Is starting a dropshipping business profitable? According to NicheDropshipping, dropshippers can make somewhere between $500 and $3,000 per month  in their first year of business. As with most things, this amount can vary—but it’s evident that this can be a substantial income supplement if not a replacement once your dropshipping business gets up and running. How much does it cost to start a dropshipping business? The cost of starting a dropshipping business can vary depending on a number of factors, such as the products you sell, the platform you use and your marketing strategy. However, you can get started for as little as $100 to $500 , according to Fit Small Business. What do I legally need to start a dropshipping business? Business registration: Register your business based on local legal requirements, such as forming a sole proprietorship or LLC. Licenses and permits: Check if specific licenses or permits are required for the products you sell. Tax considerations: Obtain a tax ID and understand your sales tax obligations. Is dropshipping legal? Yes, dropshipping is legal. Ensure compliance with trademark laws, have clear supplier agreements and adhere to consumer protection laws. Choose reputable suppliers to maintain legality. What are the common dropshipping mistakes to avoid?  One common mistake in dropshipping is failing to thoroughly research suppliers which can lead to unreliable service and poor product quality. Another pitfall is neglecting customer service; fast and helpful responses are crucial for building trust. Additionally, relying too heavily on one product or trending items can backfire if demand decreases. Lastly, overlooking proper inventory and order tracking can result in delayed shipments or canceled orders harming your brand reputation. Always focus on building a long-term reliable business strategy.

Turn your ideas into income with Wix. Start selling with print on demand In the ever-expanding world of eCommerce and creative entrepreneurship, print on demand (POD) has emerged as a lucrative opportunity for individuals seeking to turn their artistic talents into a profitable venture. Entrepreneurs are drawn to print on demand for its potential to blend creativity with business acumen, allowing them to showcase unique designs on various products and generate income. Whether you're looking to supplement your income, establish your POD business or pursue a full-time career in the eCommerce space, understanding how to make money online with print on demand is the first step toward transforming your passion for design into a thriving business. Secure your brand’s domain and start earning online. With Wix, you can grab it fast and set up email, hosting, SSL and privacy all in one place. It’s simple, beginner-friendly and backed by 24/7 support. How to make money with print on demand Thriving in the print on demand business  isn’t just about great designs—it’s about smart marketing, staying on top of trends and managing your time like a pro. Quality and creativity are a key because standout products keep customers coming back. A strong online portfolio  can showcase your work and help you stand out in a competitive market. Looking to level up? Build a dedicated website or use popular POD platforms (like Printful ) to drive traffic and grow your brand. Focusing on a niche can boost visibility and attract loyal customers who value unique, high-quality products. If you have a print on demand business idea  or want to start making money as a freelancer  in the digital printing world, turning your passion into profit is all about aligning it with market demand. Before starting to sell, make sure that your business plan is safe from intellectual property infringement. 12 ways to make money with print on demand T-shirt design Hoodie and sweatshirt design Mug and drinkware design Phone case design Home decor and art prints Customized stationery Apparel for pets Face masks and accessories Customized bags and totes Tech accessories Sticker and decal design Special occasion merchandise 01. T-shirt design Dive into the world of T-shirt design by crafting unique and eye-catching designs tailored for various audiences and occasions. Utilize your artistic flair to create visually stunning and engaging T-shirts that resonate with different tastes and preferences. Whether it's witty slogans, intricate illustrations or bold statements, infuse your designs with creativity to capture the attention of diverse customers. Explore this T-shirt design website  for inspiration on this print on demand product . Learn more: How to start a T-shirt business T-shirt dropshipping 02. Hoodie and sweatshirt design Explore the realm of comfort and style with hoodie and sweatshirt design. Develop cozy and stylish designs that offer a perfect blend of warmth and fashion. Consider seasonal trends and consumer preferences to create designs that not only keep wearers snug but also make a fashion statement. This can also be a great way to make money online. Learn more: How to start a clothing business 03. Mug and drinkware design Embark on a journey of personalized and themed drinkware design. From mugs to water bottles, unleash your creativity to design items that add a personal touch to people's daily routines. Think about themes that resonate with individuals, creating a connection between your designs and the users' preferences. 04. Phone case design Combine aesthetics with functionality by creating visually appealing and protective designs for phone cases. Consider the latest trends, materials and consumer needs to craft designs that not only enhance the look of mobile devices but also provide the necessary protection. Strive to create designs that users would proudly showcase. Be inspired by our guide to print design . 05. Home decor and art prints Transform living spaces with your artistic touch by designing art prints, posters and home decor items. Explore a variety of themes, from contemporary to classic, and create pieces that resonate with different interior design styles. Your designs can become a focal point in people's homes, expressing their unique taste and personality. Explore Shira Barzilay’s website, Koketit , to give you inspiration on how to springboard your career.  06. Customized stationery Merge functionality and creativity in customized stationery design. Create craft notebooks, planners and notepads that stand out with personalized touches. Consider incorporating unique patterns, illustrations or even customizable features that allow users to express their individuality through your stationery designs. 07. Apparel for pets Capture the hearts of pet owners by designing clothing and accessories for pets with unique and playful designs. Consider the comfort of the animals while infusing your designs with elements that reflect the joy and personality of pets. Your creations can become a delightful extension of the bond between pets and their owners. Learn more: Pet dropshipping 08. Face masks and accessories Address the contemporary need for stylish and comfortable face masks by designing unique patterns and accessories. Blend fashion with functionality to create face masks that make a statement while providing the necessary protection. Consider complementary accessories that enhance the overall experience of wearing face masks. 09. Customized bags and totes Explore the world of bag and tote design with fashionable and functional designs that cater to the diverse needs of individuals. Consider trends in sustainable fashion and design products that align with eco-friendly preferences while offering practical solutions for daily activities. 10. Tech accessories Enhance the digital experience by designing skins and accessories for laptops, tablets and other tech devices. Explore innovative designs that not only protect devices but also add a touch of individuality. Consider collaborating with tech enthusiasts to create designs that resonate with their passion for gadgets. 11. Sticker and decal design Bring joy and self-expression to everyday items with fun and expressive sticker and decal designs. Explore a variety of themes and styles that cater to different age groups and interests. Consider creating themed collections or collaborating with artists to expand your range of designs. Learn more: Sticker dropshipping 12. Special occasion merchandise Contribute to memorable events by designing custom merchandise for special occasions like weddings, birthdays and anniversaries. Capture the essence of these moments with personalized designs and custom merch that become cherished keepsakes. Consider collaborating with event planners or individuals to create unique and meaningful designs for their special celebrations. Explore the LemonMerch website featuring a wide range of print on demand merchandise, from hoodies and t-shirts to bento boxes and mugs. Creative print on demand examples Subscription box merchandise : Exclusive printed items like themed T-shirts, mugs and posters designed for niche subscription boxes, adding value for collectors and fans. Learn more: brochure ideas. Personalized board games and puzzles : Custom jigsaw puzzles, playing cards and board game sets featuring unique artwork, family portraits or branding for small businesses. Reversible bucket hats : Trendy double-sided designs that let customers switch up their style with different patterns, colors or brand logos on each side. Car sunshades and accessories : Fun windshield covers with eye-catching designs, personalized license plate frames and standout car decals. Printed yoga mats : Custom mats with motivational quotes, bold patterns or eco-friendly messaging, perfect for fitness enthusiasts and wellness brands. Custom sneakers and slides : Unique footwear with bold patterns, pop culture references or personal touches, great for sneakerheads and streetwear fans. Personalized journals and planners : Custom covers and inserts with artistic designs, business branding or goal-tracking templates for students, entrepreneurs and professionals. Embroidered patches and pins : Cool collectible designs for fandoms, streetwear brands or businesses looking to stand out with unique branded accessories. Travel accessories : Printed passport covers, luggage tags and travel pouches with maps, travel quotes or monograms for globetrotters and travel influencers. Gaming mousepads and desk mats : High-quality prints with gaming artwork, sci-fi themes or custom designs for gamers and office setups. Custom aprons and kitchenware : Printed chef aprons, oven mitts, cutting boards and recipe journals for home cooks, restaurants and food influencers. Outdoor gear : Printed camping mugs, waterproof stickers, picnic blankets and foldable chairs with nature-inspired designs or adventure branding. Wedding and event merchandise : Personalized wedding favors, bachelorette party T-shirts, banners and welcome signs designed for special occasions. Limited edition collector’s prints : Numbered exclusive pieces featuring original illustrations, digital artwork or photography, perfect for collectors and fans. Print on demand trends Personalized and trend-driven designs are dominating print on demand as customers look for unique, made-for-them products. AI-generated art is making it easier to create bold, eye-catching designs while eco-friendly options like organic cotton tees and biodegradable phone cases are growing in demand. Niche branding is on the rise too, with print on demand companies leaning into viral aesthetics, pop culture references and social movements to build loyal communities. Social media is a major driver of print on demand success, turning viral moments into best-selling products almost overnight. Platforms like TikTok and Instagram make it simple for creators to showcase merch, and AR tools let customers preview designs before buying. Subscription-based POD is also expanding, offering fresh designs monthly in categories like apparel, home decor and accessories. How to get started making money with print on demand Begin by honing your design skills and identifying your preferred niche within the print on demand market. Make sure to stay informed about design trends and continuously improve your skills. Next, think about how to make a website  or a portfolio showcasing your best designs and product offerings. Utilize social media platforms and POD marketplaces to reach a wider audience and attract potential customers. Learn more: How to make money on Instagram How to make money on TikTok How to make money on Youtube Set up a professional profile on POD platforms and eCommerce websites to connect with potential clients, collaborators and industry professionals. Understand the basics of how to start a business , including setting competitive pricing, optimizing product listings and managing customer orders. How to make money with print on demand FAQ How do I find customers for my print on demand products? Use social media marketing by creating targeted advertising campaigns and leverage the reach of popular POD platforms like Printful , Printify and Redbubble. Engaging with your audience through content creation and collaborations can also help attract customers. What should I charge for my print on demand designs? Research industry standards and consider factors such as your design expertise, the complexity of the design and the cost of production when determining your pricing strategy. How do I identify profitable print on demand niches? Focus on niches that match your design skills, market demand and personal interests. Specializing in areas like eco-friendly designs or pet-themed merchandise can open doors to better opportunities, especially if you build a reputation as an expert in that space. Do you need an LLC for print on demand? You don’t need an LLC to start a print on demand business, but it can offer legal protection and tax benefits. A lot of sellers begin as sole proprietors and set up an LLC later when their business grows or they want liability protection. Can you live off of print on demand? Yes, but it takes time, strategy and consistency. Successful sellers focus on niche products, strong branding and effective marketing to build steady income. Diversifying sales channels and optimizing designs for trending markets can help turn POD into a full-time business. Do you need a license for print on demand? Most print on demand businesses don't need a special license but might require a general business license depending on your state or country. If you're using copyrighted images or brands, make sure you have permission or a licensing agreement to steer clear of legal trouble. Do I need an EIN for print on demand? You don’t need an EIN as a sole proprietor unless you hire employees, but it can make things easier for taxes and opening a business bank account. If you start an LLC, an EIN is usually needed for filing taxes and handling finances. Is print on demand a good source of passive income? Print on demand is a great way to earn passive income, but it does take some effort upfront. You’ll need to create designs, set up a store and focus on marketing. Once your store is running, the platform takes care of fulfillment so you can earn money with less ongoing work.

Start selling with Wix print on demand today Choosing the right business name  when starting a print on demand business  is a crucial step in establishing a strong presence in the printing industry. The name serves as the initial point of contact for potential customers, significantly influencing their decision to engage with your print-on-demand services. A successful print-on-demand business name should possess certain key qualities. It should be memorable, easy to pronounce and relevant to the print-on-demand services you provide. A catchy and distinctive name can help your print on demand business stand out in a competitive market. Naming your POD business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. 80 print on demand business names to get you started, by categories:  Unique print on demand business names Catchy print on demand business names Professional print on demand business names Location-based print on demand business names Modern print on demand business name ideas Timeless print on demand business names Clever print on demand business names Funny print on demand business name ideas Unique print on demand business names 1. Print Odyssey 2. Artful Impressions 3. Digital Designs Hub 4. Print Fusion Creations 5. Creative Canvas Prints 6. Aesthetic Assemblies 7. Design Synthesis Studio 8. Print Chronicle 9. Modern Mosaics Printing 10. Innovative Impressions Hub Catchy print on demand business names 11. PrintCraft Express 12. Art Bliss Prints 13. Digital Delights Studio 14. Print Carousel Creations 15. Sleek Printing Solutions 16. Visionary Visuals 17. Print Bonanza Studio 18. Trendy Textile Prints 19. Design Dynamics Printing 20. Epic Expression Creations Professional print on demand business names 21. Elite Prints Studio 22. Craftsmen Impressions 23. Print Excellence Hub 24. Precision Print Architects 25. Visionary Vanguard Designs 26. Artistry Impressions 27. Print Connoisseur Studio 28. ProPrint Professionals 29. Design Creators Printing 30. Executive Impressions Location-based print on demand business names 31. [City/Neighborhood] Print Dynamics 32. [City/Region] Elegance Impressions 33. [City] Digital Designs 34. [City/State] Styles & Prints 35. [City/Neighborhood] Canvas Bites 36. [City] Pixel Print Studios 37. [City/Region] Formidable Fabric Prints 38. [City/State] Digital Engagements 39. [City/Neighborhood] Textile Splendors 40. [City] Printing Connections Modern print on demand business name ideas 41. Digital Designs Experience 42. Chic Printing Studio 43. TechTrend Prints 44. Trendy Textile Quests 45. Digital Delightful Designs 46. Edgy Expression Events 47. Modern Masterpieces Studio 48. Print Innovation Co. 49. CyberSpace Prints 50. Design Follows Fabric Studio Timeless print on demand business names 51. Classic Prints Studio 52. Time-Honored Impressions 53. Heritage Print Creations 54. Printing Classics Collective 55. Vintage Visuals 56. Nostalgic Notions 57. Traditional Textile Trends 58. Print Legacy Studio 59. Evergreen Impressions 60. Ageless Assemblies Clever print on demand business names 61. Print Dynamics 62. Artistry Impressions 63. Fabric Brainwaves 64. Canvas Enigma 65. Savvy Print Solutions 66. Witty Design Networks 67. Crafty Creations Studio 68. Fabric Twist Architects 69. Brainy Textile Prints 70. Print Enchantment Funny print on demand business name ideas 71. Print Comedy 72. Laughable Layouts 73. Fabric Chuckles 74. Chuckle Craft 75. Hilarious Habitat Hub 76. Funny Fabric Fables 77. Laugh Lines Prints 78. Whimsical Works 79. Grin and Grid 80. Fabric Buffoonery Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 3 examples of real print on demand business names Jo Show Promotions We love the creative nature of this print on demand business name and how it cleverly conveys the joy of printing with custom items. Bottles & Print This container and deco printing solutions business effectively conveys the nature of its services through a clear and memorable name. Pele Prints This printing business uses an original and catchy name that utilizes alliteration and is easy to remember. How to choose the right print on demand business name Follow these important tips to make an innovative but professional decision that reflects your brand and print-on-demand business. 01. Consider your target audience Understand your target customers and tailor your name to appeal to their tastes and preferences. Consider what your print-on-demand business specializes in and align the name with the expectations of your target clientele. All of this should be included in your print-on-demand business plan .  Learn more: What is a print on demand store? How to sell print-on-demand t-shirts 02. Consider your brand identity Reflect your desired brand image in your print-on-demand business name, whether it's high-end, casual, or a unique niche. For example, if your print-on-demand business specializes in clothing, incorporating this or something associated with clothing in your name, could be a smart choice for branding purposes.  03. Be creative Embrace creativity to make your print-on-demand business name stand out and be memorable. This might mean a lot of brainstorming, combining words and working with a business name generator  to further inspire your small business name idea . 04. Test your name ideas Gather feedback from friends, colleagues and potential customers to refine and select the best name for your print-on-demand business. Consider what appeals to them, what doesn’t and what does this leave you to work with in terms of coming up with your print-on-demand business name when starting your business .  Remember these additional tips: Avoid generic names. Keep the name easy to pronounce and remember. Check name availability for trademarks and domain registration . Looking for more business name ideas? Graphic design business names Service business names Art business name ideas Freelance business name ideas Wedding business name ideas Hotel name ideas Creative portfolio names Architecture business name ideas Catering business name ideas Online store names Print on demand business names FAQ Why is choosing the right name so important for my print-on-demand business? Choosing the right name for your print-on-demand business is crucial because it serves as the first impression for potential customers. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how customers perceive your print-on-demand services. A memorable and relevant name can contribute to the success and growth of your print-on-demand business. Should I think about further expansion and scale when choosing my business name? Yes, it's advisable to consider future expansion and scalability when choosing your print-on-demand business name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my print-on-demand business name in the future? While it's possible to change your print-on-demand business name in the future, it's generally better to choose a name you can commit to for the long term. Changing a business name can be logistically challenging and may result in confusion among customers. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my name for my print-on-demand business? Using your name for your print-on-demand business is a personal choice. Some entrepreneurs opt for a personal touch, especially if their reputation is a significant selling point. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial.

Turn your ideas into sales and start selling with Wix print on demand→ Wondering how to create merch that actually sells? You’re in the right place. The global print-on-demand market is booming, projected to hit USD 12.96 billion  in 2025, growing over 25% annually. That means there’s never been a better time to turn your ideas into custom merch  that connects with fans, followers or customers. With a flexible website builder like Wix, and its native Printful integration , launching your store has never been easier. From brainstorming designs to setting up a fully functional online shop, the right online store creator gives you the tools to make your merch look professional and sell from day one. This guide will walk you through the entire process: ideation, design tips from our friends at Printful, file prep, print best practices (resolution, placement, formats) and platform-specific tricks. You’ll also get trend insights for 2025, strategies for staying on-brand and real examples from creators and small businesses who’ve launched best-selling merch. Click through to learn what is a print on demand store and how to start a print on demand business  to launch your first merch drop today. Wix lets you build a professional online store, integrate Printful seamlessly and turn your designs into products that sell. Wix gives you AI tools, customization options and marketing features to reach more customers—all from one dashboard. Start your print on demand journey today. TL;DR: how to create merch Here’s a quick reference you can return to while creating your own merch, whether you’re exploring how to start a print on demand store  or aiming to create some of the best print on demand products : Takeaway Why it matters Good design=better sales Designs that feel authentic and polished are far more likely to convert Know your audience & niche Focus your merch on people who already resonate with your brand Use Wix + Printful integration Save time and maintain consistency through a unified system Keep designs simple, legible, scalable Complex artwork can fail in production or at different sizes Prioritize print quality & order samples Actual output often reveals flaws the screen doesn’t Leverage 2025 trends smartly Trend-aware merch can amplify appeal without becoming dated As you read on, you’ll get full context and step-by-step guidance behind each principle. What is merch and why do people buy it? Merchandise or “merch” refers to branded products like t-shirts, hoodies, mugs, totes or posters, among many others. Often merch is designed for fans, customers or communities who purchase these special products to express alignment or belonging. It goes beyond a simple purchase: merch becomes a physical extension of identity. P eople buy merchandise for emotional reasons: to support creators, to display affiliation or to have something tangible that represents ideas or aesthetics they care about. Did you know that 95% of buying decisions  are driven by emotions? That shows just how much feelings influence what people choose to spend their money on. That psychological pull means merchandise isn’t just a revenue stream; it’s a bridge between creator and community. For creators looking to sell online , thoughtful design and quality execution are key. By focusing on print on demand products  and exploring print on demand business ideas , creators can build an eCommerce website  that reflects their brand while offering fans meaningful, high-quality merch. Because of that, design matters more today than ever. As more creators enter the space, only those with thoughtful, cohesive visual identity and quality execution will stand out. Learn how to sell print on demand t-shirts with Wix Design tips for how to create merch that sells with Wix and Printful When you combine Wix’s storefront capabilities with Printful’s mockup tools and fulfillment, you unlock a streamlined path from idea to sale. As you go through your creative process, you can leverage features like Printful’s merch maker , sync products automatically to Wix stores and maintain brand consistency across site and products. Later in this guide, you will learn practical design steps and platform-specific tips to create best-selling merchandising for your online store.  Know your audience and define your brand identity Find inspiration: trends, niche research Set clear design goals and value propositions Sketch and plan your ideas Generate mockups in Wix and sync with Printful Choose products and consider print method constraints Optimize resolution, DPI, file format Placement strategy 01. Know your audience and define your brand identity Before you sketch anything, define who you’re designing for. What do those people care about visually? What aesthetics do they gravitate toward? Your design should feel like a natural extension of your brand voice, not a random side project. If your brand uses organic textures, hand-drawn elements or minimal geometry, let your merch reflect that. “The biggest difference between designs that sell and designs that don’t is emotional connection. Your design should make someone stop scrolling and think, ‘That’s so me.’ Emotion drives the purchase decision,” says Agnese Bite, head of product design at Printful Begin with customer personas: age, style preferences, purchase behavior and what “merch” means to them. Use polls, social media DMs or surveys to ask your existing audience: would they wear your merch? What designs feel overdone? What gaps do they see in your brand’s expression? Want to turn your designs into income? Learn how to make money with print on demand  and start building a merch line that truly represents your brand. 02. Find inspiration: trends, niche research Look beyond merch for inspiration. Visual trends in streetwear, indie publishing covers, capsule collections, even album art can shift your sensibilities. Research your niche (for instance, “how to make merch” communities, fandoms, or microcultures) and note visual devices they respond to. Expert tip: Use tools like Pinterest and design aggregators to gather references, just avoid copying wholesale. Learn more about how to sell clothes online. 03. Set clear design goals and value propositions Each piece in your merch line  should serve a purpose. Will it be a conversation starter? A subtle brand statement? A limited edition collectible? When you articulate a value (e.g. “this hat signals membership in my inner circle,” or “this tote is an every-day carry for fans”), it becomes easier to design with intention and avoid off-brand missteps. 04. Sketch and plan your ideas Don’t start in digital immediately. Use thumbnails, mood boards or raw sketches to explore composition, negative space, typography and hierarchy. Select a handful of strongest ideas and refine them before moving to production. 05. Generate mockups in Wix and synch with Printful Use Printful’s integration to choose pre-designed mockups  directly from your Wix dashboard to see how your design looks on different products. Wix lets you preview how those items appear in your store context such as product pages and gallery layouts. This step helps you catch alignment issues or disproportionate elements before ordering merch samples. Learn how to start a print on demand store with Wix  and use the Printful integration to create, preview and sell your custom products, all from one platform. "The native Wix + Printful integration makes it incredibly easy for any Wix user to create and launch their own custom product line—no tech headaches, just instant access to Printful’s catalog, instant mockups and seamless store setup, all within the Wix dashboard.” - Chris Victory, head of partnerships at Printful 06. Choose products and consider print method constraints Some designs work better on certain formats because each print method behaves differently on fabric. Direct-to-garment (DTG)  sprays water-based inks directly into the fibers, so you’ll get photo-quality detail and near-unlimited colors on high-cotton T-shirts and hoodies. It needs fabric pre-treatment and heat-setting and dark garments use a white underbase to keep colors true. DTG shines for one-offs or small batches where you want complex art without setup costs, but it performs poorly on synthetics and very stretchy blends.  Direct-to-film (DTF)  prints your art onto PET film, dusts it with adhesive, then heat-presses it to the garment, which makes it more versatile across cotton, blends, polyester, fleece and even nylon. DTF preserves fine detail and multi-color work, resists cracking and is well suited to larger runs once you’ve dialed in your workflow. Screen printing  pushes ink through a prepared mesh stencil for vivid, durable solids at scale. Because every color needs its own screen, it rewards designs with limited spot colors and bold shapes rather than gradients or photo realism. It’s cost-effective for bulk orders of team shirts, corporate uniforms or event merch and it holds up wash after wash on cotton and cotton-rich blends.  Sublimation  is a heat-transfer process that turns dye into gas and fuses it into polyester, producing lightweight prints that feel like part of the fabric. It excels at edge-to-edge patterns and all-over graphics on performance T-shirts and cut-and-sew pieces, but it requires 100% polyester to achieve accurate color and durability. Use it when you want seamless coverage, tonal textures or repeating motifs without added weight or hand.  Embroidery  decorates products with stitched thread rather than printed ink, creating a premium, tactile finish that outlasts most print methods. Your design is first “digitized,” which converts artwork into stitch instructions. Embroidery resists fading and cracking over time, which makes it a go-to for merch that needs to feel substantial and hold up to frequent wear. In practice, map your artwork to the method: photo-heavy or gradient-rich designs to DTG on cotton, versatile multi-color graphics or stretch fabrics to DTF, bold spot-color logos to screen printing, full-bleed patterns to sublimation and embroidery for crisp edges, raised texture and a polished look that reads premium on hats, polos, jackets and sturdy hoodies. 07. Optimize resolution, DPI, file format Set art files to at least 300 DPI at full print size, working in RGB or the color mode Printful recommends. Use transparent PNGs for logos or elements you want floating. For vector-based elements (like logos or crisp text), use SVG or high-resolution PNGs. Always keep backup source files (e.g. PSDs or AI) so you can iterate. Learn more: Logo maker How to design a logo 08. Placement strategy Consider safe zones: no critical detail should sit too close to seams, stitching or edges. On apparel, designs should align centrally but also consider how they work when worn. Mockups help simulate how garments drape. For items like mugs or throw pillows, adjust for wrap or edge bleed. Once your mockups and art files are ready, order test samples. Wear them, wash them, photograph them and compare to your on-screen expectations. “Samples aren’t just for quality control—they’re your first marketing asset. Use them to build trust, create excitement around your brand and show customers exactly what they’re getting.” - Chava Katz, PMM @ Wix pages at Wix How to create a merch store with Wix and Printful A beautifully designed product needs an equally polished storefront, and this is where Wix + Printful simplifies your entire POD setup. Follow these steps to set up your merch store with Wix and Printful: From your Wix dashboard, open Catalog then dropshipping products to browse Printful’s catalog without leaving your site.  Add your designs and create custom merchandising products. Sign up to Printful to add the Printful App to your Wix account. Once you’re live, every order routes to Printful automatically for printing and shipping, so there are no manual uploads or handoffs to juggle.  With on-demand fulfillment through Printful, you can offer merchandise without holding inventory, reducing risk while opening up new revenue streams. The result is a streamlined workflow that frees you to focus on brand, content and growth instead of operational busywork. Keep your storefront aligned with your brand identity so the experience feels seamless from homepage to product page. Use consistent fonts, imagery, colors and voice, then enrich product pages with lifestyle shots, detailed close-ups, accurate sizing charts, and short stories behind each design to build trust.  Examples of merch stores built on Wix Seeing how creators turn designs into shoppable experiences can spark print on demand business ideas  for your own launch. The best merch stores feel like an extension of the brand, not an afterthought. They use consistent visuals, clear navigation and product storytelling to help fans find, love and buy. Below are the best websites that show how thoughtful design and a tight product mix translate into real-world sales. “Seeing how others do it is the fastest way to learn what works. Looking at website examples lets you peek behind the curtain and see design, layout and messaging strategies that actually convert in real businesses.” - Yarin Singolda, PMM at Wix 01. OwlKitty What began as a playful side project has grown into a fan-fueled brand with global appeal OwlKitty —starring Lizzy, the Portland-based floof who “appears” in remakes of classics from Star Wars to Titanic—channels internet humor into a cohesive product line fans recognize instantly. The site introduces the character’s persona with wit, then translates that charm into wearable and collectible pieces. From T-shirts and sweatshirts to totes, posters and stickers, every item feels like part of the same story. Using Wix and Printful, the team turned a viral concept into a streamlined storefront that’s easy to manage and scale. They design, mock up and sync products from the Wix dashboard, then rely on Printful’s on-demand fulfillment so each order is produced and shipped automatically. That workflow keeps the catalog fresh without the overhead of inventory, while consistent typography, color accents and clean photography maintain brand polish across product pages. Shoppers can move from a video cameo to a cart-ready item in a few clicks, with clear variants, sizing and pricing. Today, OwlKitty reaches fans around the world and keeps momentum with curated drops that balance evergreen favorites and timely designs. Check out the Wix template they used to build their print on demand store and get started on your own: Template name: Poster store website template 02. Lionel's Place What started as a family legacy has grown into a mission-led brand that celebrates individuality. Lionel’s Place  honors the lessons of Lionel, a father who taught his children to value differences, by turning illustration, design and storytelling into tools for confidence. Founded by his daughter, Karen Sanders and granddaughter, Hannah Howerton, the brand champions kids who stand out and invites families to see “different” as beautiful. That ethos carries through a playful, cohesive catalog—books that spark conversations, apparel that wears the message and art that brightens bedrooms and classrooms. Using Wix and Printful, the team translates the purpose into a polished store that’s easy to manage and scale. They design, mock up and sync products directly from the Wix dashboard, then lean on Printful’s on-demand fulfillment so every order is produced and shipped automatically. The result is a streamlined workflow with no inventory overhead, consistent product photography and typography and clear sizing and pricing on product pages. Visitors can move from discovering the story to choosing a T-shirt, pin or print in a few clicks, keeping the experience focused on the message rather than the mechanics. Today, Lionel’s Place reaches families across the country with collections that blend heart and humor—Choose Weird, California, Sacramento and Wordspirations—alongside categories like books, apparel, stickers, wall prints, pillows and home. Community is central: the brand’s mantra helps bully-proof kids one at a time by encouraging them to own their quirks and, in turn, embrace them in others. Check out the Wix template they used to build their print on demand store and get started on your own: Template name: Kids clothing store website template Learn more: Print on demand business names Print on demand companies 03. theSD.store What started as a personal mission has grown into a purpose-driven brand that puts neurodivergent voices at the center . theSD.store , fou nded by Dr. Shelby Dorse—an autistic, queer behavior analyst with ADHD from rural West Texas—uses bold design and clear messaging to reframe how people think about applied behavior analysis (ABA). Each piece blends art, color and typography to advocate for compassionate, assent-based practices while challenging outdated perceptions. The result is merch that doubles as advocacy: workwear and everyday pieces that speak to educators, behavior analysts, technicians, psychologists and anyone who believes different perspectives make care better. Using Wix and Printful, theSD.store turns that advocacy into an efficient, scalable storefront. Designs are mocked up and synced directly from the Wix dashboard, then produced and shipped on demand through Printful, no inventory to manage, no manual handoffs. This setup keeps the catalog fresh while maintaining consistent photography, sizing and pricing across product pages. Visitors can move from learning about the mission to choosing a T-shirt, hoodie or mug in a few clicks, keeping the focus on message, fit and quality. Today, theSD.store reaches a growing community with category staples, anchored by slogans that reinforce safe, compassionate, assent-based care. Dr. Dorsey’s work in clinical services and private practice informs each collection, ensuring the language resonates in classrooms, clinics and conferences alike. With Wix’s storefront controls and SEO features , the team can spotlight new drops and surface mission-aligned products for professionals searching for meaningful workwear. And with Printful’s reliable fulfillment, customers receive durable, comfortable pieces that carry the message forward, one conversation, one outfit and one setting at a time. Check out the Wix template they used to build their print on demand store and get started on your own: Template name: Clothing store website template Want to create your own online store? Start with Wix’s customizable eCommerce website templates  and bring your print on demand store ideas to life. 2026 merch trends worth embracing Design in 2025 balances high-tech experimentation with human touch. AI aesthetics are moving from novelty to mainstream, with glitch accents, generative patterns and surreal textures adding depth without overpowering your brand. Use them as secondary layers behind logos or as tonal overlays to keep readability high on T-shirts and hoodies—exploring these trends can spark business ideas . Hand-drawn illustrations push in the opposite direction and feel intentionally imperfect, which helps your line read personal and crafted. Sketchy linework, marker fills and pencil textures translate well to DTG and DTF while keeping stitch-friendly options open for embroidery. Expert tip: Test both looks so you can compare contrast, legibility and wash resilience before you go live. If you’re thinking about how to make a business website  to sell these designs, Wix makes it easy to bring your vision to life. Nostalgia continues to sell, but the winners are selective rather than copy-paste retro. Think 90s display fonts, Y2K icons and color-blocked palettes used sparingly to nod at an era without turning your product into a costume. Pair one nostalgic element with modern type or negative space to keep the piece current. Mood-led messaging is also surging as shoppers seek pieces that signal values at a glance. Calm, anti-hustle lines and radically optimistic slogans perform when the typography is clear. Build short, memorable statements first, then audition them across caps, totes and crewnecks to see where they hit hardest. Earth tones and natural textures keep sustainability top of mind while staying versatile across seasons. Muted greens, clay, sand and charcoal ground louder artwork and give you a dependable base for color variations. They also photograph consistently, which helps your product grid look cohesive on a Wix storefront. Modular logos round out the toolkit: design simple shapes that stack, wrap or lock up in multiple configurations so they scale from chest hits to back prints to tiny label tags. Create a primary mark, a monogram and a badge variant, then map each to the print or embroidery method that suits it best. With Wix + Printful, you can spin these variations into product families fast, A/B test thumbnails and retire what underperforms while doubling down on what your audience actually wears. So, whether you’re exploring web design , planning your first online business ideas or taking the leap into business ownership , these tools make it easier than ever to launch a polished, scalable merch store. Trend Description How to apply AI aesthetics Glitch accents, generative patterns, surreal textures Use as secondary layers behind logos or tonal overlays; maintain readability on tees and hoodies Hand-drawn illustrations Sketchy, imperfect, personal Ideal for DTG and DTF printing; test embroidery options for stitch-friendly designs Selective Nostalgia 90s fonts, Y2K icons, color-blocked palettes Pair one nostalgic element with modern type or negative space; avoid overdoing retro Mood-led messaging Calm, anti-hustle or optimistic slogans Create short, memorable statements; test across caps, crewnecks and totes Earth tones & natural textures Muted greens, clay, sand, charcoal Ground artwork, ensure cohesive product photography, versatile across seasons Modular logos Flexible shapes for multiple uses Create primary mark, monogram, and badge; map to print/embroidery methods for scalability Rapid testing & iteration A/B testing of products and thumbnails Spin variations into product families, retire underperforming items, double down on hits Want to learn how to make a website from scratch  to showcase your merch? Start with a template and focus on strong product storytelling. How to create merch FAQ Does it cost money to create merch? You can create and list products for free using Wix and Printful, so there’s no upfront cost to get started. You’ll only pay for fulfillment once a customer places an order, making it a low-risk way to launch your merch line. This makes it accessible for creators or small brands who want to test different business ideas without investing heavily in inventory. Do I need to copyright my merch? Not necessarily, but it’s a good idea to trademark your brand name, logo or any unique design elements if you plan to grow your business. Protecting your intellectual property helps prevent others from copying your products or profiting from your brand assets. For digital products, consider also registering your content online or including a watermark to safeguard your designs. What is the most bought merch? T-shirts, hoodies and tote bags remain the best-selling items for creators and small brands because they’re versatile, customizable and appeal to a wide audience. Other popular items include mugs, stickers and phone cases. Starting with these staples allows you to test your designs and build your first collection without overwhelming inventory management. Do I need followers to start selling merch? No, you don’t need a large following to begin selling. Start small by offering your products to friends, family or your local network. Over time, you can leverage social media, email campaigns and collaborations to grow your audience. Many successful stores began with a handful of sales and gradually expanded through online business ideas and organic reach. How do I start my own merch line? Begin by identifying your niche and designing with your target audience in mind. Then use Wix and Printful to create, list and sell your products online with minimal setup time. Make sure to choose a clear domain name  that reflects your brand and consider using a domain name generator  if you need inspiration. Pair your merch store with a simple marketing plan to attract your first customers. How do creators make merch? Most creators use print-on-demand platforms like Printful that handle production, shipping and returns. This setup allows you to focus on creativity, marketing strategies (like email marketing ) and building your brand identity rather than logistics. You can also use built-in tools for mockups and product variants, making it easy to experiment with designs and track what resonates most with your audience. Is there money in merch? Yes, when done thoughtfully, merch can be a reliable source of income. By designing products that genuinely connect with your audience and maintaining high-quality production, you can turn your creative passion into long-term revenue. Many creators also combine merch sales with how to design a website  that showcases their story and encourages repeat purchases. Can I make a mech store with no website experience? Absolutely. Platforms like Wix provide intuitive editors and website templates , so you can launch a store even if you don’t know how to make a website from scratch. You can also leverage a free AI website generator  to create a professional-looking site quickly, add your merch and start selling within hours. Do I need a domain or web hosting for my merch store? Yes, securing a domain name and reliable web hosting  is important for building credibility and making your store easy to find online. Wix offers seamless integration for free domain names or you can learn how to register a domain  through various online providers. For new creators, many platforms also include free website hosting , including eCommerce hosting , making setup simple and cost-effective. How do I choose products for my merch line? Start by analyzing your audience’s interests and preferences. Consider factors like usability, price point and customization options. T-shirts and hoodies are safe starting points, but niche items, like notebooks, enamel pins or tote bags, can differentiate your store. Test different products, track performance and use analytics to focus on the designs and items that resonate most with your buyers.