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Create your logo in minutes with a logo maker → From the way you create a logo , to the words you use in your website copy—each element shapes how the public feels about your products and perceives your brand. Today, with more channels and outlets for customers to interact with your company—both positively and negatively—brand reputation is important to all business success, regardless if you run a large-scale corporation or have your own side hustle. A positive brand reputation—on and offline—means that customers not only trust your business, but they are likely to purchase your product or service. The key to a winning brand reputation strategy is recognizing that you don't have to wait for people to form their own opinions about your brand. Instead, by building your brand’s experiences around your target customers’ needs, wants, values and opinions, you can help shape how they perceive your company. In this article, we’ll dive further into why brand reputation matters, the benefits of having a solid strategy in place and tips for building and maintaining it. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. What is brand reputation? Brand reputation is the perception that customers, employees, partners and others have of a brand. The stronger the reputation is, the more that people will trust and advocate for the brand. This perception can be shaped by both direct and indirect experiences, and can also be influenced by factors outside the user experience. For example, people’s perception of a brand can be impacted by things like the company’s activism and philanthropy, internal employee policies, as well as its partners’ own brand reputations. Consumers can also be influenced by the buying behavior of their friends and family, or other influential people. Brand reputation can change over time, on both an individual and societal scale. This is why it’s so important for companies to closely monitor and manage it. The benefits of a strong brand reputation strategy Take it from the world’s most successful brands and individuals: building a strong brand takes a lot of work. Having a brand reputation strategy will not only help you on your goal of achieving your ideal consumer and employer perception, but it will also become incredibly handy when your brand inevitably runs up against a crisis. If that wasn’t enough, take a look at some of the additional benefits of having a strong brand reputation strategy for your business. Quickens your response to competition Having a brand marketing strategy allows you to best identify which marketing or sales levers to pull when your company is dealing with a competitive threat. For example, if another corporate bakery delivery service opens up across town, touting lower prices, your brand reputation strategy will help guide your decisions. You’ll know if it's a better idea to prioritize a new marketing campaign that focuses on selling your existing client base on your homegrown spirit, or if it's better to narrow in on acquiring new customers in an unserviced area. Stabilizes your employee growth Thinking about how you want your operation to grow can help you create and sustain the internal company culture that you'll need to reflect outward. If you articulate how you want your brand to be perceived, it's easier to hire for cultural fit/identify good hires. People look for jobs where they feel fulfilled and are able to make a meaningful contribution to something they believe in. Companies with a clear brand identity and a well-founded brand reputation are the ones that will offer these kinds of opportunities to prospective employees. With a great reputation both inside and outside, a company will have a more devoted workforce and lower levels of turnover and turmoil. Creates more loyal customers For many companies, the majority of their earnings come from a loyal and long-term customer set. By having a brand reputation strategy, you can more closely look at what marketing or sales avenues are more likely to generate brand loyalty . For example, Amazon is a brand loyalty leader in the US as both an online retailer and a video streaming service. With their loyalty program Amazon Prime , committed customers join an exclusive membership and receive free two-day shipping, plus extra perks like video streaming and music. This develops brand trust and the ability to attract repeat customers and helps avoid brand dilution . Ways to build and manage your brand reputation In order to reap all the benefits (and none of the consequences), your brand needs a reputation management strategy that is both proactive and reactive. Here are some tips and tools to guide you. Build your brand identity Establish your online presence Actively ask for and respond to reviews Listen to feedback Improve the customer experience Shape great company culture Create a brand style guide Have a public relations team and/or process 01. Build your brand identity Before you can even think about your reputation, you have to create a brand worth managing. Developing a strong and cohesive brand identity ensures that you have a clear understanding of what your company stands for, helps guide how to act in certain situations and enables you to grow your company with brand extensions without sacrificing integrity. For example, Corksicle , a line of innovative barware, canteens and tumblers understand their target consumer and communicates with a strong visual identity of bold colors and creative packaging. Corksicle’s clearly defined brand identity appears in every touchstone of their business, from their logo and packaging to their website copy and social posts. Your brand identity should include: A cohesive visual language, featuring branding elements like your logo, colors and imagery A consistent brand voice A well-defined company mission , vision and value statement Pro tip: Wix has a variety of business tools you can use to create a professional and impressive look for your brand and its visual assets. 02. Establish your online presence Your website may be the first place where people encounter your brand, so make sure to create a website that allows visitors to experience your brand identity and form an accurate impression of your business right off the bat. If you want your brand to be perceived as professional and straightforward, make sure your visitors' experience is too. For example, you might want to double check that there are no spelling errors or grammatical mistakes. If you want your brand to come across as more visually oriented than loquacious, substitute copy for big, high-resolution images that help show your message rather than tell it. Pro tip: Take your online presence one step further and create an app that maintains your logo and branding and syncs with your Wix site and dashboard, all in real-time. 03. Actively ask for and respond to reviews While you can actively shape your owned channels, like your blog and social media, your brand also has its own external online presence. People who feel passionately about your brand—good or bad—will find a public forum where they can share their thoughts. It’s clear that reviews on sites like Google My Business, Yelp, TripAdvisor and Facebook play a huge part in shaping public perception, even in the minds of people who’ve never directly interacted with the brand being reviewed. If these platforms are relevant to your business, make sure to claim your brand’s profile and start collecting reviews. You can maintain some control over this by creating a space for customers to leave reviews and add customer testimonials to your site. If you sell products on an eCommerce website , make sure there’s an area for customers to rate and review their purchases. No matter where they appear, be sure to respond to all of your reviews as they roll in (with the exception of fake ones)—even the negative ones. If you address them quickly and honestly, many times you can turn a poor customer service experience around and retain their business. Not only that, it’ll show people reading the reviews that you care enough to listen and to resolve issues and complaints. Further reading: The dead internet theory and the silent surge of bots 04. Listen to feedback There are steps you can take to influence what people think about your brand. But keeping an eye on what people are actually saying about it is the key to great brand management. Start with adding a form builder to create custom feedback directly on your site. Whether you get beta testers for your products while you're building them, or you ask customers for feedback after they’ve used your product or bought something, the input is incredibly valuable. As your company grows, there are a number of platforms and tools you can use to keep tabs on what people are saying about your brand. Google Alerts , for example, allows you to set up as many alerts as you want and receive a notification by email whenever your keyword (in this case, brand name) shows up in Google. It’s wise to also set up alerts for common misspellings of the company name, popular product or service names or even key people in your company, like the CEO. You might also consider setting up Google alerts related to industry-specific news and trends, so you can stay on top of them and make your brand known for being ahead of the curve. Social listening tools provide you with monitoring software that can analyze online comments or conversations about your brand. Platforms like Sprout Social , Hootsuite and BuzzSumo will give you those Superman-like listening powers. These tools enable you to gain insights on your customers, understand their pain points and learn from your competitors. Other reputation management tools like Brand24 , BrightLocal and Mention will expand your listening skills to other websites, blogs and newspapers, review sites and more. You can also use Wix Analytics to look inwards and make data-driven decisions like reviewing your site traffic or the behavior of visitors to your site. To take the insights you’ve gleaned from your reputation management and social listening tools, here are some KPIs that will help you evaluate how to adjust your strategy going forward: Sources: Who’s talking about you? What does that say about your audience? Have you reached the right people with your brand and messaging? What has them talking the most about your brand—and is it a good thing? Consider going directly to the source and see how others are responding. For example, if your Twitter feed suddenly gets a lot of attention, stay on top of what people are saying and carefully determine how you will participate, or not. For example, take a look at how the Disney+ TikTok account acknowledged the overpowering popularity of the Encanto movie soundtrack. One song in particular, “We Don’t Talk About Bruno,” the earworm we’re all humming, fueled its own TikTok trend among parents teasing an interrupted workday or task. Disney+ took note and followed suit, posting their own TikTok with the caption, “Us welcoming the Encanto soundtrack into every corner of our lives.” Also, are there opportunities you’re missing out on? If so, how do you build brand awareness and improve your reputation on other platforms? Mentions over time: Is this information moving in an upward trend? Is it all over the place? Does it align with certain events or seasons? By identifying trends in how your mentions change over time, you can better prepare your company for when the influx of mentions and feedback come in. Or to empower your team to adjust your strategy so that your brand stays on the tip of everyone’s tongues more regularly—and positively. For example, PlayStation is one of the most followed brands on Twitter. With 24 million followers, the brand uses Twitter to engage with the gaming community and interact directly with gamers. This includes answering questions, giving purchase advice and highlighting new products. What makes PlayStation’s Twitter account so engaging is their posting frequency, use of high-quality graphics and media, effective hashtags and retweeting game profiles. Sentiment: When your brand name and related searches are mentioned, what’s the overall attitude? Is it within a positive context? Is there a common emotional response people have to it? Is there a common reason why people mention your brand? You can learn a lot about your brand’s perception based on the emotional weight of its mentions. Your reputation monitoring tool might also come with a word cloud to help you visualize this data. Once you have the data, you can analyze your customers’ behaviors and sentiments to not only make sure your marketing campaigns and social media presence are being perceived the way you’d like, but strategically grow your business. To illustrate, let’s look at Airbnb for an example. What started out as a vacation rental website has completely evolved into a multifaceted business model that now revolves around experiences . The company listened to their community and reshaped their brand identity based on the needs of their customers. Airbnb made this change holistically, paying attention to every detail of their branding efforts. Starting with their logo redesign, the brand is embodied by the Bélo , a symbol of their shared values, as they put it, “it’s a symbol that, like us, can belong wherever it happens to be.” Their clearly defined core brand values are deeply rooted in community and belonging. The brand uses its marketing channels to boost brand awareness and to solidify its reputation as an experience provider. They also don’t use social media to promote discounts and other special offers. Instead, they offer more experiential content, introducing followers to its hosts and their properties, talking up the activities they can do while there. Furthermore, Airbnb is consistent which only strengthens their reputation, and makes them a trustworthy business that continues to thrive on a global scale. 05. Improve the customer experience Customers who feel like their experience falls short with a brand will sever their relationship with them. But it’s not just the lost business you should concern yourself with. Customers who’ve had a poor experience are much more likely to leave a public-facing review for a company than those who’ve had a good one. While potential and existing customers might not go searching for your employees’ reviews, they’re definitely going to seek out information on other customers’ experiences. A recent survey from ReviewTrackers found that 35% of consumers only consider doing business with brands that have an average star rating of 4 or higher, while 10% go straight for 5-star companies: Perhaps an even more powerful statistic from that survey is this: “94% of consumers say a bad review has convinced them to avoid a business.” Remember, all it takes is just one other person to have a poor experience with a company for others to decide they don’t want to do business with them. So, be prepared to manage your brand reputation before others do it for you. You can improve your customers’ experience—online, over the phone, on social channels and in person. And have a conflict resolution process in place, so you can try and resolve any dissatisfaction or negative feelings when a poor experience arises. Pro tip: It’s helpful to always be transparent about other customers’ experiences. Try to include user-generated content like product ratings, customer testimonials, customer success stories, shared posts and images of customers using your products, on your website and social media platforms. 06. Shape a great company culture If you follow your brand reputation strategy, it’s likely your company will grow beyond a one-person side hustle. Now that you have a team of helpers, remember that good things happen when companies promote a healthy and positive internal environment. By giving your team members meaningful work and empowering them to take charge of their professional lives, they become more confident and productive collaborators instead of just individual contributors. This can have a huge impact on your brand’s public reputation. One reason for this is the trickle-down effect. When employees feel more satisfied and fulfilled by their work, they take pride in what they do and, as a result, do better work. Even if your team isn’t totally customer-facing, the work they do will eventually get in front of your customers. Your social media writers, product designers and administrative team are responsible for making decisions and doing work that effectively shapes what your brand looks like to the public. So, you need all of it to be top-notch. Another reason why companies need to foster positive company culture is because it impacts internal brand reputation. Remember, it doesn’t take long for an internal brand reputation to be shared outward, especially on social media. Sites like Glassdoor or Indeed provide a glimpse of a company’s culture to prospective employees. The better your employees feel supported and proud of their work, the more positive influence it can have on your overall brand reputation. 07. Create a brand style guide People will start to form an opinion about your brand from the very first moment they encounter it—whether it’s when they enter your website for the first time, walk by your storefront, or see your Facebook ads. Their perception of your brand can change at any point throughout their relationship, too. As your company grows, ensure that your brand projects the same identity and message at all times and across all channels with internal documentation. Creating a brand style guide ensures that everyone on your team remains consistent when it comes to design choices, communication strategies, quality of customer service and so on. If you need a little inspiration, check out our list of brand style guide examples for companies that have both strong identities and powerful reputations. 08. Have a public relations team and/or process Ultimately, as your brand grows, it’s likely you’re going to want to hire a person or team that actively pursues opportunities to get your business positive headlines. For example, they might: Manage website and internal announcements related to awards and other accolades Submit press releases to a distribution platform like Newswire Contact local newspapers about major company developments Secure speaking engagements for your leaders at industry conferences By proactively putting your brand’s good name out there, a public relations representative can lay the foundation for public perception. You can also stay ahead of potential issues or mishaps. Just look how Wix handled an unfortunate naming mishap. When a pandemic sounds like your product, changes are inevitable. Wix took this blunder in stride, using humor and feedback from the developer community across social channels to rebrand into Velo . This is a lesson that every business, big or small, should keep in mind when debating the merits of a PR team. You can’t predict future events, but having a process ready to help you stay prepared for any challenge is truly invaluable. What does brand reputation involve? Brand reputation is the overall perception that the public has of a company or brand. It's shaped by a variety of factors, including the company's products or services, customer service, marketing and social media presence. A good brand reputation can lead to increased sales, customer loyalty and investor confidence. A bad brand reputation can lead to lost sales, customer churn and damage to the company's image. Here are some of the key factors that contribute to brand reputation: Product or service quality: The quality of a company's products or services is one of the most important factors that contribute to its brand reputation. If customers are satisfied with the quality of the products or services they purchase, they're more likely to have a positive perception of the company. Customer service: The quality of a company's customer service is also important for brand reputation. If customers have positive experiences with customer service, they're more likely to recommend the company to others. Marketing: A company's marketing can also influence its brand reputation. If a company's marketing is consistent with its brand values and resonates with its target audience, it can help to create a positive perception of the company. Social media presence: A company's social media presence can also play a role in brand reputation. If a company is active on social media and responds to customer inquiries in a timely and professional manner, it can help to build trust with its customers. Brand reputation FAQ What makes a good brand reputation? A good brand reputation is one that is positive, trustworthy and respected. It's built on a foundation of positive customer experiences, consistent brand messaging and a commitment to ethical business practices. How do you determine brand reputation? There are a number of ways to determine brand reputation. One way is to track online mentions of the brand, both positive and negative. Another way is to conduct surveys of customers and employees. You can also use brand reputation monitoring tools to track and analyze mentions of your brand across the web. How do you know if a brand has a good reputation? There are a number of signs that a brand has a good reputation. One sign is if the brand has a large and loyal customer base. Another sign is if the brand is frequently mentioned in the media in a positive light. Awards and accolades can also be a sign of a good brand reputation. What are examples of what goes into the reputation of a company? Products and services: The quality of a company's products and services is one of the most important factors that contribute to its brand reputation. If customers are satisfied with the quality of the products or services they purchase, they are more likely to have a positive perception of the company. Customer service: The quality of a company's customer service is also important for brand reputation. When customers have positive experiences with customer service, they are more likely to recommend the company to others. Corporate social responsibility: A company's corporate social responsibility initiatives, such as ethical sourcing, environmental sustainability practices and community involvement, can significantly enhance its brand reputation. How does a good brand reputation impact business success? There are a number of ways in which a good brand reputation can impact business success. One way is that it can attract new customers. Customers are more likely to do business with companies that they trust and respect. A good brand reputation can also lead to increased customer loyalty. Customers are more likely to continue doing business with companies that they have positive experiences with. For example, Apple is one of the most valuable brands in the world, known for its innovative products and its strong customer focus. What are the risks of a poor brand reputation? There are a number of risks associated with a poor brand reputation. One risk is that it can drive away customers. Customers are more likely to do business with companies that they trust and have confidence in. Another risk is that it can damage morale. Employees are more likely to be proud to work for companies with strong brand reputations. Finally, a poor brand reputation can lead to lost sales. Companies with bad reputations may struggle to attract new customers and retain existing ones. How can businesses repair a damaged brand reputation? There are a number of things that businesses can do to repair a damaged brand reputation. One thing is to identify the root cause of the problem. Another thing is to take steps to address the problem. Businesses should also be transparent about their efforts to repair their reputation. Finally, businesses should be patient. It takes time to rebuild trust and repair a damaged brand reputation.

Create your logo in minutes with a logo maker → Building a strong brand can take time. You have to first sort out your brand identity , create a logo , define your goals and then start spreading the word. But these days, consumers, employees and business partners want more from brands. They don’t just want to know that you have a top-quality offering—they want to know why your brand does what it does and what it stands for. A brand manifesto provides the answers to this question, and more. This article will explain what a brand manifesto is, why it matters for your branding efforts, and provide tips and brand identity examples for how to write one. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. What is a brand manifesto? A brand manifesto is a public declaration that explains the motivation behind a brand and what sort of change it hopes to affect through its mission. A manifesto isn’t supposed to just be an informative statement. It’s also a call-to-action meant to inspire others to unite around a shared cause, regardless of their relationship to your business. It’s this specific actionability that makes the manifesto different from, say, a mission or values statement. Let’s take a look at some strong brand manifesto statements. Best brand manifesto examples First, take a look at The Body Shop’s brand manifesto. Because of the short sentences and poem-like format, it reads more like a personal speech or an inspiring talk. It doesn’t have to be written in this structure, though it is a popular way of narrating a brand manifesto and inspiring others to join a cause or take action. The Body Shop begins by declaring their intention: “We have a lot to say, but the real backbone of The Body Shop is our manifesto. Read it, memorize it. Write it on your walls, on your bodies, send it to your friends. This is for all of us, and it’s a call to arms.” For another example, listen to a famous manifesto like the one featured in Apple’s “Think Different” ad . These examples deliver short, emotionally-driven sentences and big pauses, which gives each statement room to sink in before you move onto the next. Why a brand manifesto is important for your business When first outlining your company’s brand strategy , it requires a close examination of your mission and goals. In the end, you’ll have a powerful mission statement and an inspiring vision statement to share with the world. Manifestos aren’t just summaries of these statements, rather, they are a tool to amplify them to draw others to your cause. The driving force behind a brand manifesto is taking action and standing for something bigger than your brand. According to a study from Accenture Research , 63% [of customers] are buying goods and services based on companies that reflect their personal values and beliefs. Furthermore, 74% crave transparency into how companies source their products, ensure safe working conditions and their stance on important issues. Now more than ever, customers seek brands that uphold the same values and stand for something that’s meaningful to them. It’s not just customers that feel drawn to brands that share their values and causes. Brands can use their manifestos to connect with like-minded business partners and attract better, more devoted employees. How to write a brand manifesto Make it read like a story Tie your brand to the bigger mission Set your goal Add a call-to-action Speak in first and second person Stay consistent with brand tone Be authentic Look good 01. Make it read like a story In order to really get your point across and illustrate the purpose behind your brand, the first thing to do is jot down the answers to the following questions: What is your larger purpose in this world? What do you believe in and stand for? Why do you do what you do? What are your mission’s goals? Can you achieve your mission on your own? By answering these questions, you’ll have the major talking points for your manifesto. Next, start writing it. Your aim is to have something that feels and looks like a speech you might give at a conference or as a commencement address at a graduation. Depending on who your audience is, you can also try writing it as a letter. If you tackle it with the mindset that these are your words and not some ad or piece of marketing, the writing will flow more naturally. And the more conversational and honest it feels, the stronger the emotional impact it’ll have on whoever reads it. 02. Tie your brand to the bigger mission Remember: a brand manifesto is not the same thing as your mission statement, vision statement, or values. While you can certainly place them all on the same page of your website, you should create a separate manifesto. This is your chance to demonstrate how your brand is contributing to something more than its bottom line. Spire , for instance, is a global data and analytics company, and their brand manifesto briefly summarizes how its customers leverage predictive data related to the earth. But this is more than just an explanation of Spire’s offering. It demonstrates how its customers are empowered to, “address our planet’s toughest challenges with deliberate speed”. It then correlates their clients’ work with ways in which they’re helping to heal the planet: “Where economies flourish to support thriving families and safer communities. Where no child goes hungry, and no wild creature is driven to extinction.” It doesn’t matter what your brand’s mission is, be it big or small. It could be as simple as bringing more joy to people’s lives. Just as long as you let prospective customers know what you’re about and why they should invest time, energy, or money into your brand and your cause. 03. Set your goal This is a bit different from the goal-setting exercises you go through for your business. While it would be great if you could set a SMART goal for your brand manifesto, it’s not always possible. So work with what you have. For example, Dove’s manifesto/pledge has spelled out a number of measurable goals: Here are some of their promises and goals: “Our campaigns reflect the population’s diversity.” “Zero digital distortion of women.” “Educate 20 million more young people around the world on body confidence and self-esteem by 2020.” Don’t feel pressure to include numbers or unrealistic goals if you know they can’t be achieved or they weren’t what you set out to do. There are plenty of great brand manifesto examples that don’t do this. 04. Add a call-to-action A manifesto instills brand trust in customers and extends their loyalty around the business. It can also be used to attract employees and partners who want to fight for a similar cause and take an active role in contributing to it. Whoever your brand manifesto reaches, it should include a call-to-action. It doesn’t need to explicitly say “Join our cause!”, but the message of your manifesto should resonate so much with whoever reads it that they feel passionate enough to do something. To buy from you. To apply to work on your team. Or even donate to a shared passion or cause. Lesaffre Group ’s manifesto is a good example of an indirect call-to-action. Most of the manifesto explains the challenge of feeding billions of people and how fermentation is the solution to that potentially looming crisis. Towards the end of the manifesto is when Lesaffre suggests that it’s going to take more than them to fix the problem: “Today, microorganisms and ingredients constitute a new wide field to explore, to open up, and exciting boundaries to push. Faced with such challenges, we cannot progress alone. It is through our teams’ passion and commitment that we can enhance our partnerships.” At the bottom, it opens up it even further: “It is together with our customers, partners, researchers, and citizens that every day we reveal the infinite potential of microorganisms. This is the key to success.” This is a good way to handle it. It doesn’t feel forceful or preachy. It simply appeals to others who share their concerns and may be just as passionate about getting involved. 05. Speak in first and second person Listen to any TED Talk or commencement speech, and you’ll get a good sense for how a brand manifesto should sound. Those esteemed speakers don’t go on stage and talk about themselves in the third-person. They say “I” and “we” and they address the audience as a collective “you”. It’s not necessarily because they’re trying to be informal. They could very well be addressing a serious topic in a formal setting. However, it’s much easier to listen to a storyteller or lecturer when it sounds like a one-on-one conversation instead of a corporate document. Glo’s brand manifesto page is a good example because it shows you the contrast in language used for the vision and mission statements compared with the brand manifesto. At the top of their manifesto, Glo outlines the following: “VISION — A world that comes together to heal. MISSION — To connect people through self-care.” The manifesto is summed up as: “OUR WHY — We connect people through self-care so that, together, we can heal ourselves and our planet.” It then immediately jumps into the full manifesto, addressing the reader as “you, the seeker”. Without this kind of familiarity and warmth, it would be hard for readers to connect on an emotional level. 06. Stay consistent with brand tone Regardless of your brand manifesto’s style, it should always maintain the same tone and carry your brand voice throughout. Consistency is key and should be considered for the words you choose, and the overall visual identity of your brand. With a clear brand style guide you can outline all of your brand assets , including your manifesto in one definitive place. Here’s a great example of brand consistency in Moleskine’s manifesto . Moleskine creates paper and writing products. Its brand manifesto is clearly representative of this. For starters, the image on the right is the perfect visual representation of the beauty of handwriting. The written manifesto itself has an artist’s flair: “​​We celebrate the solemn, thoughtful and meditative gesture of the pen gliding across a blank page; the romance of crafting a personal story to record a lifelong memory and leave a distinguishing mark in all its unique beauty.” It’s not every day that you find two statements paired together with a semicolon on a web page. This is a more popular linguistic tool in narrative writing than copywriting. Small details like these that communicate a lot about who you are and what you want to accomplish will make a big difference in how your brand manifesto is received. 07. Be authentic At the core of your brand manifesto, authenticity and transparency are key. It is an opportunity to shed light on your brand’s motivations and enable your customers to get a thorough understanding. For example, we know from Accenture’s report that 62% of consumers want brands to have a cultural, social, political, or environmental cause they’re invested in. But you can’t force your brand to tout any cause, especially if it has nothing to do with your business. Nor should you jump on a cause just because it’s trendy to do so at the moment. Let’s use the example of Opal , a digital mindfulness app. Their brand manifesto highlights the pros and cons of spending time online and, specifically, in apps. This is the problem Opal set out to address with its distraction-blocking app. The manifesto takes it a step further: “Every one of us deserves control over our lives — and our time. With more control over how we spend our time, we can become our best selves. Whether that is a better friend, lover, parent, musician, financier, athlete, or chef, that is up to us. When we take back control over our screens, we will have a powerful tool to fulfill our potential each and every day.” While Opal addresses the negatives of excessive app use, it doesn’t take its manifesto to an unrelated extreme, like advocating for an end to online bullying. It stays within the realm of what it does and what it’s capable of doing. Again, if you’re feeling the pressure of trying to set a lofty goal, just look at the examples we’ve shown you today. These companies have written brand manifestos and selected causes that are well within the realm of possibility. Stick to what you can do and what you’re truly passionate about and others will follow you. 08. Look good Now that you’ve crafted the perfect brand manifesto, spend some time making it look as good as it sounds. Keeping things aligned with your brand style guide , which includes your brand colors and typography scheme, will make your manifesto not only aesthetically pleasing, but also consistent. For an example of a brand manifesto that is effectively designed, Kia’s manifesto includes a one-minute video version at the top of the page. The rest of the page carries on with the story, explaining how movement inspires ideas. The large font size, strong color contrast, bolding of critical phrases, and the spacing between paragraphs all contribute to a good reading experience. Learn about the color theory and why it's an important practice to instill in your branding. Brand manifesto vs. mission statement A brand manifesto and a mission statement are both strategic documents that articulate the purpose, values and goals of a company, but they serve different purposes and often have distinct tones and styles. A brand manifesto is a narrative-driven, emotionally charged expression of a brand's identity and aspirations. Through vivid language, it tells a compelling story to create an emotional connection with customers, capturing not just what the brand does but why it exists. It fosters loyalty and identification, resonating on a personal level. In contrast, a mission statement is a concise, strategic articulation of an organization's purpose and direction. It provides a clear framework for internal stakeholders, guiding decision-making and goal-setting. While relevant externally, its primary focus is on internal alignment, serving as a compass for employees and management to achieve the organization's objectives. Together, a brand manifesto evokes emotions and tells a story, while a mission statement is a pragmatic guide to fulfill an organization's purpose.

The perfect domain is just a click away:  claim your domain   →  Getting an SSL certificate  is the first step towards website security and protecting your visitors' data. An SSL (Secure Sockets Layer) certificate encrypts the information exchanged between a user's browser and your site, which is essential for building trust and improving your search engine ranking.  If you are creating a website , this guide will walk you through the process, making it simple to add that all-important padlock icon to your address bar. With a professional website builder like Wix, getting an SSL certificate is often handled for you automatically. When you create a site with Wix, it comes with a free SSL certificate pre-installed, so you can focus on building your business with peace of mind. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: How to get an SSL certificate Short on time? Here’s a quick summary of how to secure your website with an SSL certificate. Step Action 1. Choose a website builder Select a platform like Wix that includes a free SSL certificate. 2. Pick a domain name Your SSL certificate will be tied to your site's domain. 3. Verify the SSL certificate is active Check for the padlock icon and "https://" in your site's URL. What is an SSL certificate? An SSL certificate (Secure Sockets Layer) is a digital security certificate that encrypts the data transferred between a website and its visitors. When a site has an SSL certificate, it uses HTTPS  instead of HTTP, and a padlock icon appears in the browser bar. This encryption protects sensitive information such as login details, credit card numbers and personal data from being intercepted by hackers. “An SSL certificate confirms that a website is genuine and not a potentially dangerous imitation.” - Prof. Dr. Dennis-Kenji Kipker, scientific director of the cyberintelligence.institute in Frankfurt am Main In simple terms, an SSL certificate makes sure that any information your visitors share with your website stays private and secure. Read more: Best SSL certificate providers Why do I need an SSL certificate? An SSL certificate is essential for building trust, improving security and supporting your website’s performance in search engines. As of 2025, over 88% of websites now use HTTPS, showing how essential web security has become. First, an SSL certificate protects user data by encrypting all information sent between the browser and the server. This is particularly important for websites that collect passwords, payment details or personal information. Second, it builds trust with your visitors. The “https” prefix and padlock icon signal that your website is safe to use, which increases credibility and reduces the chances of users abandoning your site. Third, SSL certificates support SEO. Search engines like Google consider HTTPS a ranking factor, meaning secure websites are more likely to rank higher in search results than unsecured ones. Finally, many modern browsers now flag non-HTTPS websites as “Not Secure,” which can negatively impact your brand reputation and user experience if you don’t have an SSL certificate installed. You may also be interested in: How to secure your domain Domain hijacking Domain spoofing How to get an SSL certificate in 3 steps Securing your site is a fundamental part of establishing a trustworthy business. An SSL certificate not only protects sensitive data but also signals to visitors that your site is professional and safe. Let’s break down how simple this process can be. Choose a professional website builder Pick a domain name for your site Verify your SSL certificate 01. Choose a professional website builder The easiest way to get an SSL certificate is to use a website builder that provides one for free. Platforms like Wix handle the technical side of security for you, so you don't have to worry about the complex process of buying, verifying and installing a certificate yourself. When you create a website with Wix, an SSL certificate is automatically included and activated for your domain. Wix simplifies domain registration for your business, ensuring it's not only quick but also secure from the start. This integrated approach saves you time and effort, letting you concentrate on creating content and growing your audience. 02. Pick a domain name for your site Your SSL certificate is directly linked to your website's domain name. If you don't have a domain yet, you'll need to choose a domain name that reflects your brand. Your domain is your site's unique address on the internet, so make it memorable and easy to type. It's recommended to use a domain name search tool to check the availability of your preferred domain name. Once you’ve selected your domain through a provider or a website builder, the SSL certificate can be assigned to it. With an all-in-one platform, this connection happens automatically. For example, Wix offers quick domain registration and pairs it with SSL certification, streamlining the entire setup process. 03. Verify your SSL certificate After setting up your site and domain, it's important to confirm that your SSL certificate is working correctly. You can do this by visiting your website and looking at the address bar in your browser. You should see a padlock icon next to your URL, and the web address should begin with "https://" instead of "http://". The "s" stands for "secure," indicating that the connection is encrypted. If you see these indicators, your SSL certificate is active, and your site is secure for visitors. You may also be interested in: website security tips . How to get an SSL certificate for your Wix site Wix simplifies domain registration for your business, making it easy to secure your online presence from the very beginning. As part of the setup process, Wix ensures secure domain registration with SSL certification, helping protect your website and visitors’ data automatically. With quick domain registration, Wix allows you to launch your site faster while giving you the confidence that your connection is encrypted, trusted and ready for growth. Wix automatically provides a free SSL certificate for all Wix sites, including those with custom domains connected to your site. To enable this, connect a custom domain to your Wix site and upgrade with a premium plan if required. The SSL certificate is generated automatically once your domain is connected. Ensure your domain's DNS records are properly set to allow SSL activation. Check your DNS settings in your Wix account under "Domains" > "Manage DNS Records". Wait up to 48 hours for domain propagation after making DNS changes. Note:  Wix does not support third-party SSL certificates or SSL for domains connected to external (non-Wix) websites. Your site will show as secure with "https" and a lock icon in browsers supporting SSL. For older devices or browsers not recognizing SSL, updating to the latest operating system or browser version is recommended. Build a secure site today Having an SSL certificate is no longer optional—it's a standard for any website. It protects your visitors, boosts your credibility and can even improve your search engine rankings. Ready to build a website that's secure from the start? Choose a website template and get a free, automatically installed SSL certificate today. How to get an SSL certificate FAQ What happens if I don't have an SSL certificate? If your website doesn't have an SSL certificate, web browsers like Chrome and Firefox will mark it as "Not Secure." This warning can deter visitors and damage your brand's credibility. It also means any data exchanged between your site and its users, like login details or contact information, is unencrypted and vulnerable to interception. How much does an SSL certificate cost? The cost of an SSL certificate can vary. While you can purchase them from Certificate Authorities for an annual fee, many website builders, including Wix, provide a free SSL certificate with their plans. This is often the most cost-effective and convenient option for small businesses and new website owners. How long does it take to get an SSL certificate? The time it takes to get an SSL certificate depends on the method you choose. If you use a website builder like Wix, the SSL certificate is often provisioned and activated automatically within minutes of connecting your domain. If you purchase one manually, the verification process can take anywhere from a few hours to several days, depending on the type of certificate.

Create your logo in minutes with a logo maker → From agents expanding outside their local communities, to facilitating transactions online—the real estate industry continues to grow and evolve. Making sure your agency stands out is a crucial factor in keeping up with today's competition. One valuable asset for promoting your agency is designing a logo to stamp on your website, business cards , social media accounts and more. More eyes on your real estate logo means more eyes on your brand—giving audiences the chance to recognize your agency and become more familiar with its services. If you’re a real estate agent who has yet to create a logo —or, you’re thinking of refreshing your current one—keep reading. Tech logos  are not the only logos out there! We’ll look at the many benefits of making an effective real estate logo, as well as 17 unique real estate logo examples to provide you with inspiration. Use a Real Estate Logo Maker  after you peruse the list to create your own. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. What is a real estate logo? A real estate logo is a visual mark that real estate companies use to quickly convey who they are, what they do and what they’re all about. The logo is an important part of a company’s branding and will visually represent the brand everywhere it goes: Real estate websites . Newsletters. Social media accounts. Digital and print ads. Billboards. Business cards. Everywhere . Learn more: What is a real estate website? Why is your real estate logo so important? Since a logo is often the first interaction with your brand, it's important that it makes a positive impression on visitors. A poorly designed real estate logo can lead audiences to make negative assumptions or associations about your business. For example, if it's too small or blurry to read, too unoriginal or bland, many people will wonder how those negative characteristics reflect on your business. What makes a good real estate logo design? The key to good logo design and what makes famous logos really work is to pick a style that reflects the personality and purpose of your agency. It’s also essential to create a real estate logo that endures—one that will grow and evolve with your business. Here's how to start with the basics: Learn what the best fonts for logos are, especially within your industry Choose logo colors that match your brand and resonate with audiences Know what logo size your need for various branding assets Consider which logo design trends are relevant to your brand Before you start, consider diving into logo psychology to learn how certain stylistic choices can influence audiences' emotional response to your brand identity. These insights can help leverage your design to increase positive responses, improve brand recognition, build trust and ultimately close more deals. There are many types of logos to choose from for your real estate business, including: Lettermarks (or monograms) : Typography-only logos for a company that uses an acronym for its name Wordmarks (or logotypes): Typography-only logos that spell out the full company name Pictorial marks: Icon-only logos Combination marks: Include both typography and a pictorial element Emblems: Include the name of the company within a brand or seal shape Take a look at some real estate logo ideas for some inspiration to get started. 17 best real estate logos As you'll see below, there are lots of ways to design a unique and effective real estate logo. Some of the best logos take an unconventional approach, so don’t be afraid to experiment with a design that goes against the status quo in the real estate industry. If you’re looking for inspiration for how to design a logo for your real estate business, check out these hand-picked examples: BRiX Coldwell Banker Common Curbio Deeded Dwellcome Greystar HYVE Lincoln Property Company National Association of Realtors NextGen Realty Palm Beach Vacation Rentals Parkbench REMAX Showami Smothers & Falk Realty Group Zillow 01. BRiX BRiX ’s real estate logo is sure to stand out amongst the pool of real estate agencies in Montreal. The lettermark design offers surprises at every turn: a rugged-looking font, a lowercase “i” in the middle of caps letters, and half of the composition turned on its side. BRiX's logo marches to the beat of its own drum, staying true to the model if this community-oriented business. 02. Coldwell Banker Coldwell Banker ’s real estate logo is, for the most part, a stylistically simple wordmark. But the design also incorporates a unique symbol into the left side of the composition, using its initials combined with an elegant star. Not only does this icon make it more memorable, but Coldwell Banker can use the adaptation without the full brand name in design asset with less space, such as website favicon. 03. Common Common uses minimalist logo as the perfect way to reflect the personality of their c0-living space business. While the elbow-shaped icon could be interpreted as an abstract visualization of the letter “C," it’s also an explicit nod to the geometric shapes used when designing apartment floor plans. 04. Curbio Curbio ’s wordmark logo is colorful, using a deep green color for its letters, with a contrasting red dot over the “i” that also serves as a clever placement for imagery of a house. The choice of a rounded sans serif font gives a modern vibe that gives audiences the feel that Curbio's housing solution is anything but ordinary. 05. Deeded Take a second look at the final “E” in Deeded 's real estate logo, and you'll notice it resembles a window pane. This out-of-the box decision adds a trendy touch while evoking a sense of home. The company values transparency, simplicity and security—promises that are represented by the logo's bold sans serif font, and warm color palette. 06. Dwellcome From the cute sans serif font to the purple heart-shaped icon, Dwellcome ’s real estate logo feels friendly and welcoming. A closer look at the icon reveals shapes that are common to an apartment floor plan or map. It also includes a geolocation marker shape, hinting to the neighborhood guides Dwellcome uses to welcome new residents. 07. Greystar International developer Greystar ’s classic real estate logo is perfect for the organization, as it conveys strength and sophistication. Including the company’s tagline is an extra design element that solidifies the message to prospective renters or buyers. 08. HYVE Simple and strong, Wix user HYVE ’s real estate logo has an understated elegance. While HYVE's all-caps design is the highlight of this composition, your text-only logo can also make use of unusual combinations to create a unique design. Also noteworthy is the way HYVE uses negative space to give their logo balance. Tip: If you’re thinking about a text only logo, check out these text logo ideas for some guidance and inspiration. 09. Lincoln Property Company The real estate logo for Lincoln Property Company has power built right into it. If you visit their website, you’ll see what we mean. The font is a strong, smart serif that's used to spell out their agency's name, styled in small caps. To add a layer of depth, the alignment of the words is intentionally skewed. 10. National Association of Realtors In this real estate logo, the name of the organization, National Association of Realtors , sits beside a unique icon with the letter “R.” By matching the blue color of this pictorial mark with the “R” in the “Realtors,” the logo draws a connection between the two elements—undoubtedly whelping people remember what the “R” stands for when they see it. 11. NextGen Realty The first element we notice in NextGen Realty ’s logo is the abstract symbol made up from the brand's initials. This is always a good thing to add onto a logo when the company name is long and won’t always fit within compact spaces. The sleek design includes a filtered image of a building in the background, making it a logo that people are sure to remember and associate with real estate. 12. Palm Beach Vacation Rentals The real estate logo for Palm Beach Vacation Rentals is proof that you don’t need a serious exterior in order to work in real estate. It all depends on what kind of real estate you do, as well as the area in which you operate. In this case, the hand-drawn sunshine icon, bright yellow and blue color scheme, and upbeat cursive font send major relaxation vibes to vacationing renters. 13. Parkbench Parkbench is a unique company that helps local professionals connect with their community. Their combination mark logo has more elements than most, but each has a strategic purpose. First, the blue and white icon features an image of a bench inside of a speech bubble, already giving the impression that Parkbench's service has something to do with community and communication. Additionally, including their tagline, “Get to know your neighborhood,” provides viewers with more context for what exactly is offered by the company. 14. REMAX REMAX has been around for a long time and has undergone a number of logo redesign transformations. For instance, the logo originally had the word “RE/MAX” inside of a hot air balloon. Today, it's more modern, and the bright red lettering and blue forward slash are all that remain. The current design of the logo is simple, strong, and straightforward. 15. Showami We love how Showami ’ real estate logo cleverly combines a house icon with the universally known at-sign (@). Since this is an online service that helps real estate agents find someone to show their properties when they’re unavailable, the @ symbol is relevant, creative, and effectively reinforces Showami's services and mission. 16. Smothers & Falk Realty Group Smothers & Falk Realty Group ’s logo uses an emblem to add some flare to the real estate agency’s full name. The intricate compass symbol in the center is beautifully designed, and placed in a way that doesn’t make the composition feel too cramped or small. Overall, the real estate logo suggests that the agency is can be depended on to help Minnesota buyers navigate the market, and find the home of their dreams, in the location of their dreams. 17. Zillow Zillow ’s blue house icon is bisected by a white zigzag shape resembling the letter “Z." While seeing a house icon on logos across social media, advertisements and the web might not ring any bells—this distinction will certainly be recognized by customers who encounter Zillow in their search for the right real estate agent. How to choose a color for your real estate logo Choosing the right colors for your real estate logo is crucial for conveying the desired brand message and attracting your target audience. Here are some guidelines for selecting colors that effectively represent your real estate business: Understand color psychology: Familiarize yourself with the subconscious associations and symbolism of different colors. Consider how various colors evoke specific emotions and influence consumer perception. Align colors with brand personality: Choose colors that align with your brand's core values, personality traits and target audience. For instance, if your brand emphasizes trustworthiness and stability, consider using blue or green. If you want to project a modern and sophisticated image, black or gray might be appropriate. Kindling Home chose greens and browns to reflect the natural beauty of their properties' location. "All of our homes are designed with natural color palettes where it's very much connected to the outdoors and the space that you're in,” says founder Mackenzie Precht. Consider cultural context: Be mindful of cultural interpretations of colors, as certain colors may have different meanings or connotations in different cultures. For example, red is associated with luck and prosperity in some cultures while it represents danger or warning in others. Create color harmony: Select colors that work well together and create a visually appealing and balanced palette. Consider using complementary colors, analogous colors or triadic color schemes to achieve visual harmony. Ensure legibility: Ensure your color choices provide adequate contrast and legibility, especially when used with text or against different backgrounds. Avoid color combinations that are hard to read or cause visual strain. Test and refine: Once you have a color palette in mind, test it with your target audience to gauge their reactions and ensure the colors effectively communicate your brand message. Gather feedback and make adjustments as needed. Here are some specific color suggestions for real estate logos and their associated meanings: Blue: Trustworthiness, stability, security and professionalism Green: Growth, prosperity, nature, harmony and environmental consciousness Black: Sophistication, elegance, luxury, authority and power Gray: Modernity, neutrality, balance, professionalism and reliability White: Cleanliness, purity, simplicity, freshness and openness Yellow: Optimism, cheerfulness, warmth, creativity and energy Red: Passion, excitement, energy, bold and attention-grabbing Orange: Friendliness, enthusiasm, creativity, warmth and approachability Color choices should be part of a cohesive brand identity that aligns with your overall messaging and target audience. Use color psychology and design principles to create a logo that effectively represents your real estate business and resonates with potential clients.

Create your logo in minutes with a logo maker → One of the best things about the iconic McDonald’s logo is that culture, price point and convenience are all baked into one letter. It’s simple, unforgettable and greets customers before they reach the door. Your restaurant logo is a major component of your business’s visual identity and one of the main ingredients of a successful restaurant marketing  campaign, so you want to get it right. Here’s everything you need to know in order to create a restaurant logo that’s attractive, memorable and easily recognizable. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. 3 questions to ask before creating a logo As with the process of naming a restaurant , designing a logo  is not as simple as it may sound. It’s important that you do your research and think strategically about how to best represent your brand. 01. Who is your customer? The first thing you need to know is that your restaurant logo isn’t supposed to reflect your personality or aesthetic; it’s about your business and its customers. Amanda Guerassio, designer and owner of Studio Guerassio , says the most successful brands focus on who they are trying to reach. “The business owner's personal color and style preferences are very low on the importance totem pole, because they are not the target audience," she explains. In order to design a logo that appeals to your customers, consider what they value and what is attractive to them. 02. What type of experience can your customer expect? Whether you serve guests on white tablecloths or pass a cup of coffee across a counter, you want your logo to reflect the experience one can expect when visiting your establishment. If the concept is bold, then your logo should be bold, too. Fast-food restaurants usually use bright colors in their logo in order to attract a driver’s attention as they pass by. A formal restaurant’s logo, on the other hand, might veer on the side of subtlety to communicate the sophistication of the establishment. 03. What is your brand’s personality? Imagine taking your brand out on a first date. You want to learn about the brand and get to know its personality. You want this relationship to last. Guerassio takes her clients through what she calls a brand dating process. “This helps us get clear on the restaurant's core brand,” she explains. “The owner's vision for it, how it's different, the market they hope to serve, the qualities and personality they want it to exude.” As you go through the design process, you can look at your restaurant branding notes to see if your logo is communicating what your brand embodies. How to create a restaurant logo Once you've made these determinations, you need to sketch out a restaurant logo that prioritizes three essential design elements. You can also check out these logo examples  for inspiration. Color Typography Complexity 01. Color When Owner and Executive Chef Karim Bryant was planning the logo for Lil GreenHouse Grill , he wanted it to feel like a breath of fresh air. “We created a space that feels like home, and we wanted the logo to say that,” says his managing partner, Nicole Gates. The bucolic house, rolling hills, and sprig of leaves are cast in a soft forest green to invoke a sense of calm so that potential customers know that they can expect a relaxed, laidback experience. Again, it’s important to note that the logo will still capture the style and mood of Lil GreenHouse Grill even if it is set in a different color. “No matter how many colors your logo design has, it needs to work in one color since there are times when your logo will have to appear in either white or black,” says brand specialist and designer Rock Jackson. 02. Typography Eileen Andrade owns and operates two restaurants— Amelia’s 1931  and Finka Table & Tap —and the logos are dramatically different. Because Amelia’s 1931 is an homage to her grandmother, she chose a curly, feminine, cursive font with old-school whimsy when crafting the logo. “The year under the name represents the year my grandmother was born which is definitely reflected in the interior of the restaurant with vintage knick-knacks and photos,” says Eileen. On the other hand, Finka Table & Tap has a very rustic, masculine interior, so the logo design follows suit. “We used a bold font to give the logo strength and dominance,” she explains. 03. Complexity To demonstrate the potency of a high-quality logo, Guerrasio created the concept of Midnight Juice , a classy women’s social club that offers craft cocktails and a refined bites menu. She drew out a martini glass with pink liquid and a crescent-moon swizzle stick in order to attract a female demographic and capture “a tongue-in-cheek, feminine vibe.” It is powerful in its simplicity—people appreciate graphics, but less is more when it comes to logos. Because the Midnight Juice logo isn’t overly complex, it maintains its essence even when Guerrassio reproduces it in different colors and sizes to accommodate the variety of contexts in which the logo may appear. As you have probably gathered, there is a lot of work that goes into creating a restaurant logo that sings and, later, rings in the minds of customers long after they leave the restaurant. If you’re still not sure where to start, check out the Wix logo maker . Once you enter the name, the format of the establishment, and a few adjectives that best describe your brand, the tool will spit out dozens of options that you can customize. This collection of restaurant logo ideas  may offer some inspiration. If you feel as lost as when you first began, you can hire a website designer  to help you create a restaurant logo that encapsulates everything that makes your restaurant special. Elements of a good restaurant logo A well-designed restaurant logo should be eye-catching, memorable and representative of the restaurant's cuisine, atmosphere and overall brand. It should entice potential customers and convey the essence of the dining experience they can expect. Here are some key elements to consider when designing a restaurant logo: Visual imagery:  A restaurant logo should include an image or visual element that represents the type of cuisine, the restaurant's name or the overall atmosphere. This could be a stylized illustration of food, a symbol associated with the cuisine or a unique design that captures the restaurant's ambiance. Typography:  The font choice plays a crucial role in conveying the restaurant's personality and style. A casual diner might use a playful handwritten font, while a fine-dining establishment might opt for an elegant serif font. The typography should be easy to read and complement the visual imagery. Color:  Color psychology plays a significant role in logo design. Warm colors like red, orange and yellow can stimulate appetite and create a sense of excitement, while cooler colors like blue and green can convey a sense of calm and sophistication. Choose colors that align with the restaurant's atmosphere and cuisine. Simplicity:  A good logo should be simple and easy to remember. Avoid using too many complex elements or colors, as this can make the logo look cluttered and unprofessional. A simple, well-executed logo will be more memorable and versatile. Uniqueness:  Your logo should be unique and stand out from the crowd. Avoid using clichés or generic symbols that could be mistaken for other restaurants. A distinctive logo will help your restaurant establish a strong brand identity. Versatility:  Your logo should be versatile enough to work in a variety of applications, such as menus, signage, website and social media. It should maintain its impact and legibility across different sizes and mediums. Relevance:  Your logo should be relevant to your restaurant's cuisine, atmosphere and target audience. It should reflect the dining experience you offer and resonate with the type of customers you aim to attract. Professionalism:  Your logo should look professional and polished. This means using high-quality graphics and fonts, and ensuring proper spacing and balance between elements. A professional logo conveys a sense of quality and attention to detail. Timelessness:  A good logo should be timeless and not trendy. It should be something that will still look good years from now, avoiding design elements that may quickly become outdated. Appropriateness:  Your logo should be appropriate for your target audience. If your restaurant caters to families, a playful and inviting logo might be suitable. If you offer fine dining, a more elegant and sophisticated logo would be fitting. By carefully considering these elements, you can use a restaurant logo maker  to create a logo that effectively captures the essence of your brand, attracts customers and establishes a strong identity for your establishment.

The perfect domain is just a click away:  claim your domain   → You need a domain name to make your business discoverable and credible online. Think of it as your website's street address—it's the unique name people type into their browser to find you. Without one, customers would have to remember a long, complicated string of numbers, which isn't practical for anyone. If you're getting started with building a website , having your own domain name is fundamental for creating a professional brand and earning trust with potential customers. It serves as the foundation of your business's identity. Ready to stake your claim online? Let's get started. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: Why do I need a domain name? Short on time? Here’s a quick summary of why a custom domain name is a game-changer for your business. As of early 2025, there are over 368 million domain names registered worldwide —a clear sign that owning a custom domain remains a critical step for anyone serious about establishing their online presence. It makes your brand look professional, builds credibility with customers and helps you get found more easily through search engines. Feature Benefit Brand Identity A unique domain strengthens your brand and makes it memorable. Credibility A professional domain shows you're a serious business. SEO A relevant domain can improve your search engine ranking. Control You own your digital address, so you're not tied to another platform. What is a domain name? A domain name is the address people use to visit your website on the internet. For example, wix.com  is our domain name. It's a user-friendly substitute for an IP address , which is a long series of numbers (like 192.168.1.1) that computers use to identify each other on the network. Instead of remembering a complex numerical string, users can just type in your memorable domain name. Every domain name is unique and consists of two main parts: a top-level domain (TLD) , which is the extension like .com , .net   or .org domain , and a second-level domain (SLD), which is the part that identifies your brand, like 'wix'. Benefits of a good domain name “It cannot be expressed in numeric value, but I would say that the name of our domain is at least 5% of our brand value." - Kacper Rafalski, demand generation team leader at Netguru Choosing the right domain name offers several advantages that can contribute to your business's growth and success. It's more than just an address; it’s a powerful tool for building your brand. A memorable and relevant domain name makes it easier for customers to find and return to your website. This builds brand recognition and loyalty. It also adds a layer of professionalism and credibility. Customers are more likely to trust and do business with a site that has a custom domain name than one with a generic, third-party URL . Additionally, a well-chosen domain can positively impact your SEO. A name that reflects your business or industry can help search engines understand what your site is about, making it easier for potential customers to find you. Common challenges of finding a good domain name Finding the perfect domain name can sometimes feel like a treasure hunt. With millions of websites already online, the name you want might already be taken. This is especially true for short, simple .com domain s. Another challenge is avoiding trademark infringement. You could run into legal trouble if your chosen domain is too similar to an existing brand's name, even if the domain itself is available. It’s important to do your research before you commit. Lastly, some people choose names that are hard to spell or pronounce. If customers can't easily type your domain from memory, you risk losing traffic. It's better not to choose a domain name that's too long or complicated; rather, stick to something simple and intuitive. “Your domain name is your online home address, and just like in real life, location matters. Pick something short, easy to say out loud and easy to remember. If someone can recall it after hearing it once, you’re on the right track.” - Ofir Gvili, Domains PMM at Wix You may also be interested in: Parked domains Dropped domains Examples of domain names A great domain name is often simple, memorable, and directly related to the brand. Look at brands like Nike.com or Apple.com. T heir domain names are their brand names, making them incredibly easy for customers to remember and find. These are prime examples of effective branding. For a small business, you might include a keyword that describes what you do. For instance, a bakery in Brooklyn could choose something like brooklynbread.com. This name is descriptive, location-specific, and easy to recall. Similarly, a freelance photographer named Jane Doe might use janedoephoto.com. Read more: Most popular domain extensions How to search and secure your domain name with Wix Finding the right domain is the foundation of your online presence. With the right tools, this process can be fast, simple and stress-free. Wix provides instant domain name search, helping you quickly check availability. Because Wix offers easy domain name search, even beginners can explore options with confidence. Behind the scenes, Wix powers real-time domain name search so you find the right fit fast, without delays, outdated results or guesswork. Below is a clear, step-by-step guide to help you move from idea to registered domain. Brainstorm strong domain name ideas Use a domain search tool Compare domain extensions Check brand and trademark conflicts Register your domain Secure your domain with privacy and protection 01. Brainstorm strong domain name ideas Start by listing names that reflect your brand, product or purpose. Aim for names that are short, easy to spell and easy to remember. Avoid numbers and hyphens where possible, as they can make your domain harder to communicate verbally. Think about: your brand name relevant keywords your industry or niche your target audience Having 3–5 options ready will make the next steps much easier. Learn more: Guide to domain extensions 02. Use a domain search tool Once you have your ideas, enter them into a domain search tool. This is where real-time results matter most. A fast, responsive search experience lets you instantly see whether your preferred name is available or already taken, saving you time and frustration. If your first choice isn’t available, you can quickly explore alternatives by adjusting: the domain extension (.com, .net, .org, etc.) the word order adding simple prefixes or suffixes 03. Compare domain extensions Choosing the right extension is just as important as the name itself. Think about your goals: Use .com for global recognition Use .org for non-profits or community projects Use industry-specific extensions (like .shop or .blog) for clear positioning Use country-code domains if you’re targeting a specific location At this stage, focus on credibility, relevance and long-term brand value. You may also be interested in: cheap domain names . 04. Check brand and trademark conflicts Before buying a domain, it’s smart to do a quick check for existing trademarks, brand names or businesses using a similar name. This reduces the risk of legal issues and helps you avoid confusion in the market. You can use: Basic Google searches Trademark databases Social media platform searches Learn more: How to trademark a domain name 05. Register your domain When you’ve found an available name you’re confident in, complete the domain registration process. You’ll be asked to provide basic contact details and choose a registration period (usually 1–10 years). Learn more: How to register a domain Pro tip: Registering your domain for multiple years can be a small trust signal for search engines and helps secure your brand long-term. 06. Secure your domain with privacy and protection After registering, enable domain privacy protection if it’s offered. This keeps your personal contact details hidden from public WHOIS databases and helps reduce spam and unwanted solicitations. You can also consider: Auto-renewal to avoid losing your domain Domain locking to prevent unauthorized transfers You may also be interested in: Types of domains I have a domain name, now what? Why do I need a domain name FAQ Should my domain name match my business name? Ideally, yes. Having a domain name that matches your business name creates a strong, consistent brand identity. It makes it easier for customers to find you and reduces confusion. If your exact business name is taken, try a close variation or add a word that describes your service, like YourBrandConsulting.com. How much does a domain name cost? Domain name costs can vary. Standard domains with TLDs like .com, .net, or .org  typically cost between $10 and $20 per year. However, premium domains that are short and highly sought-after can cost thousands of dollars. Many website builders, including Wix, offer a free domain for the first year with an annual premium plan. Can I change my domain name later? While you can't "edit" a domain name once it's registered, you can purchase a new one and redirect your old domain to it. However, this can be a complex process and might temporarily affect your SEO rankings. It’s best to choose a domain name you're happy with from the beginning to avoid future hassles. Learn more: How to redirect a domain

Create your logo in minutes with a logo maker → We often think of logos as tiny, static emblems that appear on products, social channels or business cards (and even tattooed on a fanatic’s body ), but the form of logos is shifting. From logos that engage with more than just the eye to acting as political statements for a company—brands today know logos can play an instrumental role in defining and reshaping cultural norms and values. As buyers’ loyalty and spending behaviors evolve, brands follow suit to leverage the power of logo design . Here we will cover the latest logo trends and take a look forward at how these will influence the future of logo design: A feast for the senses Artificial designs Bigger is better New is old again Cultural refreshing Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. 01. A feast for (all) the senses As marketing trends evolve, brands are transforming their logos into “sensory logos,” experimenting with different forms and formats to engage with customers using multiple sensory modalities. As TikTok and podcasts become increasingly popular, sonic branding gains momentum, as seen with brands like Singapore Airlines joining HBO, Intel and Mastercard to create recognizable audio logos. And as more brands experiment with 360-degree marketing using virtual reality (VR) and augmented reality (AR), they have the opportunity to experiment with haptic logos , engaging users’ sense of touch. Visual logos have also been upgraded. For example, Coca-Cola partnered with the avatar content company Tafi to curate a virtual wearable and collectible line for the brand’s first ever NFT. Everything is plastered with the soft drink’s logo—one of the most recognizable and best logos in the world. Included in the collection is a Coca-Cola Friendship Card that revamps the brand’s original 1948 artwork as a ‘90’s-style trading card. Motion, light and 3D features make the digital card look incredibly close to reality. There’s also the Coca-Cola Bubble Jacket Wearable—a futuristic twist on Coke’s classic delivery uniform to wear in Decentraland . Outside of the metaverse, brands have embraced upgraded visual technology to enhance their logo. For example, Amstledok created the world’s first variable font logo for Amsterdam’s new WPP campus, which shifts as people walk throughout the space and changes color as time passes. The Mellon Foundation’s new “mutating M logo” is the “exact opposite” of what you might imagine for a philanthropic organization. As Pentagram’s Eddie Opara , shares with, It’s Nice That , “[the design] fluctuates in shape, texture and color to reflect the transformative basis of Mellon’s work.” 02. Artificial designs Artificial intelligence (AI) design software can mimic or even replicate the way humans create. Image generators that create realistic visuals and art from a description in natural language processing (NLP) may seem like technology only the most advanced corporations can access. However, the release of DALL-E 2 and copycat models like DALL-E Mini have already put this powerful technology into the hands of today’s average consumer. The viral image-generating app has quickly become the internet’s favorite AI meme machine with “its ability to crudely sketch all manner of surreal, hilarious, and even nightmarish visions suddenly [becoming] meme magic.” Even Cosmopolitan jumped on the bandwagon and let AI design its most recent magazine cover , debuting a futuristic astronaut figure stepping on the moon in the publication’s “AI Issue.” In terms of logos, AI design means that high-quality logo creation will start becoming much cheaper, more accessible, and faster. No need to pay a designer for their time and expertise: Brands can now quickly launch their own brand identities or rebrand. Tip: The Wix Logo Maker simplifies and streamlines the design process, using AI technology to generate customizable logo ideas. There are also specific logo makers for every industry to get you started, such as a Real Estate Logo Maker . There are, of course, some setbacks to AI logo design for your brand. Apart from generic or repetitive logos, as the technology advances, AI-powered image manipulation can mean stolen or spoofed logos that consumers will find increasingly hard to recognize as counterfeit. 03. Bigger is better While a logo is generally considered to be small in size, this is not always the case. Small as they can be, logos have a big job to do—and so brands are upping the scale on their logos. For example, Fast Company reports that the “next frontier in branding” is logos you can see from space . “Solar arrays are growing into an unexpected marketing canvas—and satellite imagery could become the next frontier in branding ,” Elissaveta M. Brandon reports. Target, Tesla and Disney have already capitalized on their rooftop real estate, installing solar panels in the shape of their logo. In other efforts to supersize a recognizable logo, Adidas, for example, launched an interactive 3D billboard in Dubai to show the brand’s commitment to ending plastic waste for its Run for The Oceans campaign. And Nike Japan’s Air Max Day 3D Billboard display commemorated Air Max’s 35th anniversary, situated outside the iconic Shinjuku Station in Tokyo. The 3D visuals even integrated the iconic Shinjuku cat), who has become a staple of the busy corner. In June 2022, the Guinness World Record for the largest rugby ball logo (mosaic) of the Honda logo was set. This was part of a multi-deal between the car company and the English Rugby Union. As Guinness World Records reports, “The record was used to engage employees and recognize the customer-facing side of the company.” Image source: Google Earth 04. New is old again In an ever-shifting world, nostalgia marketing plays into deeply-rooted emotional associations that make it much easier for target audiences to embrace change. Most notably, sports teams recognize the value of the past when planning for the future. For example, the NBA Finals brought back a “fan favorite” logo. NHL’s recently partnered with Mitchell & Ness , an “originalist” brand to launch nostalgic lifestyle apparel. And the Cleveland Cavaliers rolled out a modernized team logo that pulls “cues from different eras to bring the spirit of the past into the future.” Outside of the sports world, brands like Baskin-Robbins embrace the trend, too. The 77-year-old ice cream brand’s recent logo refresh combines the company’s legacy with a message that speaks to consumers of the newest generation (“seize the yay!). A retro brown and pink color palette with a crisp typeface creates this comforting yet new blend of new and old. 05. Cultural refreshing Brands often subtly tweak or minimally change their logos to keep them fresh. But now, as the mediums and channels change, brands are thoughtfully redesigning their logos to more deeply match their internal mission and accomplishments. This is a quality that’s becoming even more important to consumers over time. For many brands, small changes have been made to logos in order to channel inclusivity. For example, Visa added a new triad of colors to its logos in January 2022 to resemble an equal sign to access, equality and inclusion. Google also subtly eliminated shadows and opted for a flat design to achieve a more accessible Chrome logo back in February. And in May, Instagram slightly tweaked their logo with a new typeface , citing a goal of making “Instagram Sans globally accessible.” If a brand chooses to make a stand, consumers say, it has to be consistent at every level throughout their company. In practice, this looks like brands choosing not to create rainbow versions of their logo to celebrate Pride month, but rather figuring out how to incorporate these sentiments all year round. “When you talk about a brand, a logo or any adaptations to show presence in any kind of movement, it has to be authentic,” says Yiftach Koronio, design team lead at Wix.com. “For example, Figma this year updated their loading bar—which normally appears as a black slide bar—as a gradient. It’s subtle, intentional and they are part of a movement that supports the LGBTQIA+ community.” Burger King, for instance, has recently made a commitment to more impactful advertising in an effort to redefine a relevant and distinct voice. As José Cil, CEO of Burger King’s parent company Restaurant Brands International (RBI) said: “For years, we’ve been spreading ourselves too thin across too many messages with mixed results. In fact, historically, we’ve consistently had the most value constructs in the market – three times as many as our lead competitors – which diluted our marketing firepower, and added to operational complexity.” In terms of other world-issues, as a result of Russia’s attack on Ukraine, McDonald’s has since sold its Russian business to a regional franchisee, “with a caveat: He could serve the same food, but he couldn’t use McDonald’s iconic branding to do it.” In its place, Fast Company reports that there is now a de-Arched McDonald's logo in Russia . For more inspiration, delve into the world of famous logos , as well as our real estate logos , podcast logos , and band logos ...just for a start. Looking for more inspiration for your logo? Check out these best logo makers.

Create your logo in minutes with a logo maker → Great logos don’t happen overnight. Yes, you can create a logo using amazing color palettes and impressive typography, but without credibility and authenticity behind your brand, your logo may as well be meaningless. It is the combination of actions, brand values, tangible products and services and how they shape consumers minds over time that truly creates a memorable and iconic logo. Of course, looking great can’t hurt either. When done right, logos can become a part of your consumers’ day-to-day lives, set trends and even influence pop culture. From tech logos to podcast logos , there is so much to explore. Whether you’re just starting out, going through a rebranding process or simply curious about logo design, we’ve compiled a list of the 25 best logos to get you inspired. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. 25 best logos Apple Nike FedEx Twitter Target Shell Toys "R" Us Supreme Mastercard London Underground Tesla Airbnb Chanel Starbucks Pringles CNN Roots Adidas Xbox 360 Hilton Hotels General Electric Slack Corona Extra BIC Virgin 01. Apple No ‘best logos’ list can be complete without including the renowned Apple symbol, which is certainly one of the most recognizable and trusted logos (and companies) of our time. The bitten apple design as we know it today was first created by designer Rob Janoff in 1977 as a redesign of the original logo created in 1976 which depicted Isaac Newton under an apple tree. In its first composition, the apple-shaped logo had bold rainbow stripes as Apple had just launched the first home computer displaying color graphics. It wasn’t until the launch of the iMac in 1998 that the logo was shifted to all black—a sleeker and more modernized version, which today appears in gray. According to Janoff, he strategically designed the apple with the bite to differentiate it from appearing like a cherry, especially when scaled to a smaller size—an important thing to remember when designing your logo. Simple, effective and instantly noticeable, it is one of the most famous logos in the world and synonymous with their products and brand identity. 02. Nike It doesn’t matter where you are in the world, or what language you speak, the unmistakable Nike swoosh can be identified anywhere. Arguably one of the best logos of all time, it was incredibly designed by Carolyn Davidson, a student at the time who was paid a total of $35.00 for her design (don’t worry, she has since recouped on her work). An abstract mark logo that uses a clean check mark shape, the design symbolizes movement and speed, and wholly embodies exactly what the brand is all about. It is said that Davidson also crafted the logo to resemble a wing in honor of the Greek goddess of victory for whom Nike is named after. While the logo design was not an immediate hit, after years of successful branding efforts, Nike’s logo has become synonymous with innovation and the future of logos , inspiration and sportsmanship. 03. FedEx You may not know this, but there is a hidden image inside the notable FedEx logo that once you’re aware of, you cannot unsee. Tucked neatly between the negative space of the ‘E’ and the ‘x’ you will see an arrow which epitomizes the brand and their values. It’s an example of an emblem logo that is so uncomplicated, the genius is in its simplicity. Created by Lindon Leader, the great logo has won multiple awards and was even included as one of 20 designs that defined the modern world . The FedEx logo is also a great example of how negative space can be used effectively in logo design to convey a brand message. Other well-known logos that use the same concept include NBC, the Bronx Zoo and The Academy of Motion Picture Arts and Sciences, all of which use negative space in a powerful and creative way. 04. Twitter Easily one of the best logos out there, the discernible Twitter logo has gone through a few variations to appear as the beloved little bird we all see on our social feeds today. Since Twitter’s debut in 2006, their logo has undergone several redesign iterations, from their initial wordmark logo (in an unexpected green palette) to the one we all know and love today, a blue pictorial logo of just the bird. What may surprise you is that ‘Larry the Bird’ is named for Boston Celtic’s player Larry Bird. Even our feathered friend has had a few makeovers, and the simplified version that is used to this day was designed by Douglas Bowman in 2012 to depict a mountain bluebird. No longer dubbed Larry, he is just known as the “Twitter Bird”, this logo perfectly expresses the brand voice and message (without needing to worry about a character count). 05. Target Here’s a logo example that hits a bullseye every time—Target. The eminent brand mark logo is effective both because of its unmistakable red and white color scheme, and it’s clear-cut design approach. Powerful, unambiguous and hard to miss, it is one of the best logos because of its simplicity. Furthermore, Target’s logo perfectly communicates the vision behind the brand and literally ‘hits the spot’ by conveying their goals and objective to “Expect More. Pay Less”. 06. Shell One of the best symmetrical logo examples, the Shell brandmark is the heart of the company’s identity. Known as the Pecten, according to Shell it is the “physical embodiment of what we stand for, and of how our brand has evolved over time. When the ‘Royal Dutch Petroleum Company’ and ‘Shell Transport and Trading’ merged in 1907, the latter’s brand name and symbol (Shell and the Pecten) became the short-form name and emblem of the new Royal Dutch Shell Group, and has remained so ever since”. The classic shell has gone through several variations over the years but always upholds the brand values and maintains consistency using the same recognizable red and yellow color scheme. One of the strongest multinational oil and gas companies, Shell’s logo is a huge part of their branding and business success. 07. Toys "R" Us Bright and easily identifiable (most specifically by children), the Toys R Us logo is noteworthy for its bold colors and the prominent backwards "Я" that is hard to miss. An excellent example of a logotype, the current form has undergone several changes since its humble beginning in 1948, starting out as “Children's Discount Supermarts / Supermarkets''. It wasn’t until 1957 that the name Toys “R” Us came to fruition. Although the backwards "Я" character is actually borrowed from Cyrillic script and is common in Slavic languages, it was intended to evoke a childish and lighthearted image, as if a child had written it themselves. Over time the logo colors have changed, included a star around the "Я" and changed the typeface for a smoother one, but the core of the brand identity has always remained the same. Logo success aside, Toys "R" Us, Inc. filed for bankruptcy in 2017, although it is believed to be making a 2021 comeback . 08. Supreme Unmistakably bold, some say that the Supreme logo, which uses Futura typeface in a red rectangle, is a knockoff of 1970s artist Barbara Kruger . This is a hotly debated discussion that has sparked many controversies, especially since Kruger’s work was rooted in anti-capitalism and ironically became a status symbol and street culture phenomenon for the brand. Supreme has managed to maximize on their street cred and expand into all types of products and collaborations with major labels like Nike and Louis Vuitton. It is a great example of how logos and symbolism affect culture and influence our buying decisions. 09. Mastercard What started as the Interbank Card Association in 1966 has now evolved into the notable red and orange Venn-diagram (or interlocking) circles that we all know as the Mastercard logo. A great example of a logo that has gone through very minimal and subtle changes throughout time, it’s the consistency and straightforwardness that make it so iconic. The logo has maintained its color scheme throughout its various adaptations (with slight hue adjustments), and in its most current form is known as the “Mastercard Symbol” and appears without any text. The symbol immediately speaks to both businesses and consumers, as the recognizable emblem that indicates where payments can be accepted in both digital and physical stores. 10. London Underground Whether you’ve visited London or not, chances are you can recognize the double-decker buses, the London Bridge and, of course, the London Underground logo. With attempts to copy or imitate this logo design across the world, it is truly one of a kind and a perfect example of geographic branding . Known as the Roundel, this logo design which includes a red circle with a blue bar across the top came into existence in 1908, when separate companies operating the train system wanted to consolidate their image into a united brand. In 1913, the Johnston or Johnston Sans typeface was designed by Edward Johnston to solidify the transportation corporate image. To this day, the London Underground logo embodies the transportation services of the city and is internationally identified as an icon of the city. 11. Tesla Some may argue that the Tesla logo looks like different things (a fancy T or even a cat nose), but according to a tweet from CEO Elon Musk, “Similar to SpaceX, the T is like a cross-section of an electric motor, just as the X is like a rocket trajectory”. What makes the Tesla brand colors so compelling is the combination of robust gray and passionate red paired with sleek modesty that creates an opulent feel. As a brand that exudes luxuriousness and innovation, Tesla’s futuristic logo has succeeded in representing what the company is all about. 12. Airbnb What once started as a side hustle to help pay rent has since turned into a global brand that changed the face of travel and hospitality. Striving to create a logo that perfectly captured not only their brand identity, but also their brand values, AirBnb wanted a unifying symbol that could be recognized in any language or location. What makes Airbnb’s logo so unique is that it is just as important for their brand as it for their users. They wanted homeowners who were opening their houses to guests to feel a sense of pride and trust when working with the logo. Known as the Bélo , the symbol that the company refers to as “the universal symbol of belonging”. An inclusive and modern design, it is an example of a minimalist logo that actually contains a combo of four other symbols (a person’s head, a heart, a location pin drop and the letter A) to neatly tie together the core ideas behind the brand. Tip: If you're starting your own home rental venture, check out these best real estate logos for some inspiration. 13. Chanel With a design that is both admired and considered a chic status symbol, the Chanel logo is worthy of being called one of the best. Like the timeless elegance and style of the French fashion house, the Chanel logo has never changed and exudes the same refinement as the founding designer herself—Coco Chanel. It is believed that the two interlocking, opposite facing C’s represent her name. Just like her fashion designs, the monochromatic logo mimics the same effortlessness. It also echoes the geometric shapes and clean lines used in all the brand's designs (seen in some of the label's most iconic bags of all time, for example). The luxury black and white logo that uses a customer Chanel logotype (using only capital letters) appears in two forms, black text on a white background, or the reverse white text on a black background. Regardless which version is used, it is always en vogue. 14. Starbucks It’s almost as if you can smell the coffee or hear a barista mispronouncing your name when you see this notable logo. Synonymous with their innovative branding, Starbucks has greatly changed the way in which we drink our coffee. And while the original logo had undergone a few changes since the start, the same basic idea has remained. The emblem logo which contains a twin-tailed mermaid, also known as a Siren from Greek mythology, has become an icon. Perhaps it is the friendly green and white color palette or the slightly imperfect face of the mermaid that makes the logo so memorable, and easily one of the most identifiable logos in the world. The most recent version of the logo design no longer uses the wordmark inside the circle or the stars that used to sit on either side, but rather a simplified version that puts the Siren front and center. 15. Pringles We all know the memorable catchphrase, “Once you pop, you can’t stop” but what about the cherished Pringles man in the logo? A perfect mascot logo example, known as “Mr. Pringle”, he is the loveable spokesman for the brand who was first designed in 1967 (although there was some recent controversy and practical hijinks that his name is Julius Pringle ). His facial features and hair have gone through several changes since the beginning, while his mustache has always remained intact (except for a one time shave in support of Movember ). In 2020, Mr. Pringle got a “make under” following the logo trend of simplifying designs that we’ve seen in other brands like Uber and Netflix. The minimalist version of Mr. Pringle has lost his hair, but gained eyebrows and his bow tie is slightly more refined. Additionally, the wordmark has remained but has been made smaller. Unfortunately, the new Mr. Pringle was not well-received, with consumers preferring the original version of the logo. Regardless of the slight backlash, there is no harm in updating your logo (it is recommended to consider every five years) to make sure that your brand appears fresh and updated. Having said that, consistency is always key, meaning you should consider subtle adjustments here and there rather than a complete rebrand. 16. CNN CNN, which stands for Cable News Network, began operating in 1980, and their distinct lettermark logo has remained almost unchanged since its original design. The fact that the news channel has hardly changed their logo in all these years is an intentional branding decision, aimed to reflect the consistency and stability of their reporting. Designed by Anthony Guy Bost, the stand-alone lettermark logo for CNN is bold and unmistakable, pairing a bright red hue with a custom rounded typeface. It is simple, timeless and continues to represent the news channel as an authority in global reporting. 17. Roots The Canadian apparel brand Roots Canada, more commonly known as just Roots, is as iconically Canadian as maple syrup or hockey. The brand’s logo is a combination mark logo that pairs a wordmark and a pictorial mark together into the same design. The distinguishing design includes a Beaver, the quintessential animal native to Canada, along with Cooper Black typeface. Designed in 1970 by Robert Burns and Heather Cooper, the logo has become analogous with Canadian culture. A similar beaver logo is used for Parks Canada , the government run conservation agency which only further supports Roots, a brand known for their support of sustainability and environmental issues, promoting products made locally within Canada. 18. Adidas If you see three parallel stripes it's hard not to think of Adidas, which actually has three versions of their geometric logo. Originally called “Dassler Shoes'', the global sports brand has a complex history and is intrinsically tied to a rival brand, Puma. In fact, the two brands are owned by brothers, Adidas by Adolf Dassler and Puma by Rudolph Dassler, and have been in a quarrel for over 70 years. The brand, which originally started with sports shoes, had placed three stripes on the side of all shoe models, including the pair famously worn by runner Jesse Owens, winner of the 1933 Olympics. It was only in 1971 when the new trefoil Adidas logo was introduced, which maintained the same three stripes but now represented North America, Europe, and Asia, where the brand’s products were sold. There are two more versions of the three-striped logo which include the “mountain” shape and the circle. While the logo has had its revisions, the three stripes which epitomize the brand have always remained. Adidas has an unmistakable brand identity, and brand loyalty from their global consumers. In the same line, their consistent logo design is minimal and powerful and has become an influential symbol. 19. Xbox 360 Since branding is just as evident on digital platforms, the idea of 3D logos continues to gain momentum. 3D logos are eye-catching and literally jump out to consumers, making them a powerful choice for various brands. One such example is the Xbox 360 logo, which has undergone many updates, just like the gaming console itself. Although there have been subtle changes, the notable “X” has always remained. It was in 2001 when the “X” was given a three-dimensional look using a green gradient on a white background. In 2005, the logo wordmark was simplified to a sans-serif typeface and the “X” was placed inside a sphere. The same basic logo concept has stayed intact since then, with adjustments to the color palette. However, in 2019 the logo was modified again. Today, the Xbox logo appears only in black, a drastic change from the familiar green it used for so many years. It is an up-to-date and simplified version of the original which appears sleeker and more powerful while also staying fresh and relevant. 20. Hilton Hotels When it comes to the hospitality industry, having a recognizable logo is an essential part of branding and marketing. If tired travelers are looking for a place to rest, they scan for a symbol that instantly makes them feel calm and safe. As one of the largest hotel chains in the world, Hilton is a preferred choice amongst business and leisure travelers. The Hilton emblem logo as we know it today has gone through several redesigns since its first debut in 1948. The first version was vastly different from today’s simplified emblem, which included a golden crest paired with cursive lettered typography. In 1967 a new logo was born which featured a geometric “H” shape in a monochromatic palette. Through several changes, today’s Hilton branding still includes an “H” emblem but with a more modern and sophisticated feel. Perhaps one of the most influential elements of the Hilton logo is its color, as the blue palette evokes calmness and trustworthiness. In 2010 Hilton made an adjustment to the hue, making it more contemporary and subdued. 21. General Electric One of the most powerful brands in the world, the famous GE monogram is easily one of the best logos to exist. Founded in 1892, it was the company’s second version of the logo designed in 1900 that continues to be used today. The famous monogram sits inside a circle to create a medallion which is easily identifiable. The only changes that have been made to this great logo over the years include slight size adjustments, and altering the “curliness” of the cursive typeface, specifically within the letter ‘E’. Additionally, in 2004 the badge got a slight update with a refreshing shade of blue, compared to the traditional black scheme. The new blue and white logo immediately evokes trust and dependability, two of the brand values that are elemental to the company. 22. Slack Colorful, playful and a well-known tech logo , the messaging app for business Slack has one of the best modern logo designs out there. The company famously received some criticism for their logo redesign which they explained in a press release , stating they wanted to create a more cohesive identity and reassuring their users, “It’s still us. We’re still Slack. But more consistent and, we hope, more instantly recognizable.” What makes the slack logo unique is the use of multiple colors, given that the general rule for logo design is to limit yourself to three colors. Slack uses blue, yellow, green and red, paired with aubergine-purple, white or black backgrounds. The original logo used 11 colors, so using a “less is more” approach with a re-imagined octothorpe (also known as the hashtag), acclaimed graphic designer Michael Beirut was a key part of the company’s rebrand. Love it or hate it, the company stands behind their brand identity and proudly uses their logo everywhere. 23. Corona Extra You may have a different association with the name now, but we are of course talking about Corona beer. The light Mexican lager that is known for its “life’s a beach” vibe, carefree attitude and the quintessential wedge of lime, has one of the best and most recognizable logos. Using a contrasting color palette of blue and yellow, the Corona beer logo uses clean lines and an unmistakable Gothic typeface. The obvious crown that sits atop the work mark is related to the beer name, Corona, which means crown in Spanish. It also pays homage to the crown on top of the Church of Our Lady of Guadalupe , located in Puerto Vallarta, Mexico. The combination of colors and design create an instant impression and help to preserve and promote the vacation feel associated with the beer—with or without a pandemic. Pro tip: Try using a crown logo maker to explore logo ideas that are a good fit for you. 24. BIC A tried and true design, and one of the best logos, BIC’s symbol has hardly changed since it was first created in 1945. Originally based on a schoolboy, the famous Bic guy with a ballpoint head and has become a definitive emblem for the brand. While the early designs were hand-drawn and less refined, the logo we know and love today was designed by Raymond Savignac together with BIC founder Marcel Bich in 1952. The “Bic boy” evolved slightly over the years but has remained a crucial part of the stationary company’s branding since day one. Together with a yellow and black wordmark, a one-of-a-kind typeface and the “Bic boy”, this combination mark logo has stood the test of time and makes BIC’s brand consistency one for the books. 25. Virgin When you see the Virgin logo, what do you think of? Perhaps Virgin Airlines with the very noticeable red and white airplanes on the runway? Or maybe Virgin Radio or even Virgin Hotels? You may have a few images in mind beyond the most obvious Virgin Records, because the multinational conglomerate is one of the most powerful brands in the game. The Virgin logo, which is used across all their subsidiaries, was originally designed for the record label in the seventies and had a very “hippy” vibe, reminiscent of the era. Designed by Roger Dean, the first version featured female twins sitting back to back meant to represent Gemini twins, but was quickly adapted once the record label started to sign musicians and needed a more suitable and professional image. The distinct logo we recognize today features a bold shade of red, a prominent “V” and a hand-drawn typography that almost mimics a signature. While the logo has undergone some modifications since 1978 when it was first introduced, its core identity remains the same and thoroughly speaks the brand language.

Create your logo in minutes with a logo maker → More people discover podcasts every day: Forecasts project total podcast listeners will exceed 160 million by 2023 . And findings from Edison Research show there are totally new demographics just waiting to be hooked on a unique voice: While podcasts first attracted a primarily white and male audience, the gender parity for podcast listeners grows closer every day and the audience is now at least as diverse as the American population. If you’ve decided to start a podcast for yourself, your small business or start-up, it’s likely you’re now thinking about how branding and marketing come into play. And from my experience, that’s a great next step: I can say that along with the content of my actual show, my logo and artwork enticed people to listen to my podcast Making Ways: The Art of Music . But when you are looking into branding, you don't want to look for inspiration from tech logos or real estate logos . You need to delve into the world of podcasting logos (although these famous logos can help you get started). Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. I started my podcast to connect two things I love: Visual art and music. I always admired that, though each medium is unique, they can intersect to create something bigger and at its best art and music can inspire and reflect one another. Making Ways originally started as a podcast about creative careers, but in 2020, I set a new path for the show to focus on the art of music: Now I interview bands from Khruangbin to Shamir alongside their visual art collaborators. Together, we discover the backstory and meaning behind the art that ends up on album covers, driving their music videos, posters, merchandise and more. As an illustrator , I wanted to reflect this idea in the logo art for my podcast, and so I came up with a crossbones design but with a twist: a paint brush and microphone take center stage, with an M on top for “Making” and the reflection of the M below as a W underneath for “Ways.” I’ve heard from friends-of-friends, fans and first-time listeners that when they’re scrolling through social or a friend sends them the podcast link, the logo not only piques their interest, but it gives them an accurate first impression of what they’re about to hear. Episode cover artwork for Making Ways: The Art of Music To help you create your own eye-catching podcast artwork, I thought it might be helpful to go over four common traits most great logos have, plus I’ll share some podcast logos from out in the wild along with insights on why they work. Ideally, this will help bring your podcast to life and draw new listeners in, all before they can even hit play. Tip: Try creating a website using one of our podcast website templates . A podcast site is a great place for people to learn more about your series, check out show notes and social links, subscribe to your newsletter, and for you to start connecting the dots between listeners and your brand. What is a podcast logo? A podcast logo, or podcast artwork, is the visual representation of your podcast, setting the tone for your content in your given genre. This is the visual front door to your show. Best podcast logos Normal Gossip Let's Make a Sci-Fi Philosophy Bites Crime Show Travel That Matters You Muse Remember This Other People's Problems Trashy Divorces StartUp Podcast Sounds Like a Cult Call Her Daddy Girl, You're Hired! Grief Cast The Marie Forelo Broken Record Life Kit 01. Normal Gossip Normal Gossip , is a podcast dedicated to second-hand news and juicy gossip about people you don’t know and features a logo created by illustrator, art director and Wix user Tara Jacoby . As host Kelsey McKinney introduces in the very first episode, the gossip on the show is “fun,” “silly," and “about a bunch of people making very strange decisions.” Jacoby’s logo reflects this same cheeky and playful spirit. The colorful imagery evokes the classic children’s game of Telephone, depicting three people speaking into each other’s ears. Its vibrant block colors command attention and the empty lines style with organic, rounded edges and curved lines highlight the casual, fluid motion of gossip. 02. Let’s Make a Sci-Fi This unique and creative eight-part podcast follows comedians Ryan Beil, Maddy Kelly, and Mark Chavez on their journey to create their own sci-fi pilot script, from brainstorming, networking and even a professional script read. The podcast logo instantly gives listeners an idea of the comedic yet earnest approach to the show. It cleverly evokes ‘60s and ‘70s sci-fi details, including the three hosts illustrated as alien-humanoid-astronauts looking onto the horizon. The blue and yellow color combination complements the retro-futuristic font giving off a geeky, fun, cool depiction of the world explored throughout this podcast. 03. Philosophy Bites As the title suggests, hosts Nigel Warburton and David Edmonds interview different philosophers about different topics. Their doodled logo cleverly invokes the rabbit-duck illusion , a famous debate that gets people thinking and talking. Contrasted against a serene, peaceful blue, this cover art effectively tells a story of nuance to their intended audience. 04. Crime Show Once reserved as an off-kilter interest, true crime has evolved into a mainstream obsession. From Law and Order fandom to a devoted Netflix category, merchandise and of course, podcasts, true crime’s “part-escapism, part morbid curiosity” has captivated many. Crime Show ’s logo shows two bold pink footprints on a muddy brown background, carrying the show’s theme: There are people in the center of these crimes. 05. Travel That Matters Hosted by Wix User CurtCo , Travel That Matters’ podcast logo is a sunny yellow backdrop and cut paper-style images of modes of transportation (i.e. elephants, private jets, yachts) and iconic destinations (i.e. Taj Mahal and the Pyramids). It’s decadent and dreamy, with a muted palette of warm and inviting colors, begging the viewer (or listener) to escape their current situation and live vicariously through host Bruce Wallin’s luxury travel content. 06. You Must Remember This Karina Longworth writes, narrates, records and edits each episode about “navigating through conflicting reports, mythology, and institutionalized spin, [trying] to sort out what really happened behind the films, stars and scandals of the 20th century.” As Longworth explains in an interview with The New Yorker , “Complicating the narrative without killing the vibe can be tricky,” but her logo shows that she’s an expert in balancing aesthetics with her methodical point of view. Using a black and white palette, vintage font, and the aesthetic of a satin sheet, the logo draws you in with its equally seductive and haunted illusion of an old Hollywood film end card. 07. Other People’s Problems Other People’s Problems is a raw, uninhibited look into real people and real problems. This logo effectively visualizes the podcast’s thesis about mental health: Even though it seems that we are facing different directions, we all struggle with the same underlying issues. The red color palette conveys stressful, difficult emotions, while the blue provides a calming background. The alternating speech bubble motif indicates a dialogue, signaling that the only way to solve it is to talk about it. 08. Trashy Divorces Hosts Alicia and Stacie get raw, honest, and hilarious on Trashy Divorces , “a good podcast about bad relationships.” Its podcast logo is one of the best out there due to its clever simplicity. As Design Online explains, “Neon has come to represent both communal activity and loneliness; popular culture and subculture; opulence and decadence.” Its neon light motif for both the typography and iconography gives a tawdry, performative vibe, almost reminiscent of reality TV or Las Vegas, further reinforcing the subject matter and podcast’s dark and light aspects. 09. StartUp Podcast While StartUp ’s amazing content really drew people in, its smartly-designed logo shows why people stayed: It really understands what the startup life is all about. Beyond its straight-to-the-point title, its mock-up illustration takes a cue from tech’s “MVP” mentality—to ship a minimally-viable product as soon as possible. This hustle mentality continues with it being nighttime with one light on, toiling away while everyone else has gone to bed. The ladder also points to the idea that movement is possible. 10. Sounds Like a Cult Hosts Isa Medina and Amanda Montell don’t directly focus on cults: But rather the cult-ish language that forms fanatical behavior over everything from Soul Cycle to essential oils and even Elon Musk. As such, the podcast logo maximizes this nuance by using cult-like imagery: The main motif is an open mouth, symbolizing speech, consumption, or a door to the soul. But it also could represent a loud-mouth charismatic leader preaching to the masses. With bold, bright hues the style is reminiscent of a bygone era, but also feels eerily current. 11. Call Her Daddy Call Her Daddy host Alex Cooper has risen to stardom thanks to her podcast, however, her road to popularity wasn’t always a smooth one. After her infamous split with Barstool Sports and her friend/business partner/cohost, she’s breaking records with over 2 million followers and a $60 million deal with Spotify . Since this is a personality driven show, it’s a smart choice to draw listeners in with a photograph that conveys her bold personality on the cover: Cooper looks at her audience head on, symbolizing that she’s taking charge. The palette of white and pink channels the power of Elle Woods from Legally Blonde . 12. Girl, You’re Hired! We may be slightly biased on this one, but we think Girl, You’re Hired is one of the best podcast logos due to its simplicity. Hosted by our very own Lena Sernoff, this show empowers other women to lean in and get their dream job using insider tips from a range of industry professionals and experts. Sernoff created this podcast logo using the Wix Logo Maker . According to Lena, “I used the AI in the logo maker to first guide my creation process and help me design something relevant and meaningful to my podcast and my brand.” Since her content serves to specifically educate, connect and inspire women in tech, the simple, straightforward artwork shows two arched lines to resemble the symbol for wifi and represent digital connection. 13. Grief Cast Grief Cast ’s absent-mindedly scribbled logo feels like the creation of someone who’s going through some things. The big, weighty colors feel indescribably connected, symbolizing tough to communicate feelings. The outline of the umbrella is unfinished. This logo works because it shows the non-linear progress of grieving to potential listeners—ultimately what this podcast is about. 14. The Marie Forleo Podcast Another personality-based logo, The Marie Forleo Podcast puts the host’s face front-and-center, cheerily popping out of the yellow background. It gives the listener that the show will be funny, colorful, and ultimately its own thing. 15. Broken Record Broken Record takes the spot as one of our favorite logos because it’s simple, smart and strong. If a potential listener looks at the logo, they’ll get a pretty good idea of what they’ll find in an episode. It’s not only literally a symbol of a broken record, but the removed piece also looks like a radio signal. The show dives into a musician’s catalog and breaks it down for listeners to take away a slice of knowledge. 16. Life Kit On first glance, NPR’s Life Kit’ s big and bold title hooks any scroller’s attention. But on the second, they convey a subtle promise: This podcast will offer you life-improving lessons, in short, self-contained episodes. The logo actively conveys this with its stacked squares across the grid paper background, creating a sense of structured movement. Looking for more inspiration for your logo? Check out these best logo makers as well as AI logo generators . What makes a good podcast logo? There are currently over two million podcasts worldwide, and that number is on the rise as more small businesses, brands and individuals jump on the bandwagon. Most people see a podcast on a platform store or app before they listen to it. An effective podcast logo piques a prospective listener’s interest as they scroll and makes them want to click through and listen to a trailer or clip of an episode. Here are a few things you can do to make a good podcast logo, given the common assets all the best logos share: They know their audience and their competition. Look at podcasts and other media in your field of expertise. What are they doing? Notice how many logos visually communicate the genre to let their audience know why they should care about their podcast. Ask yourself… How can you stand out? Make sure to represent what makes your show unique. For example, Hello from the Magic Tavern , an improvised comedy podcast’s simple yellow and black logo really signals to its audience, a fanbase of those who love fantasy and magic as much as they love comedy, that this show is for them. Whether they know the symbols from The Simpson’s spoof of “The Raven,” or the old-timey typeface that’s similarly used in shows like Netflix’s Disenchantment . Recognizable at any size. Regardless of how someone listens to your podcast, you need to make sure they can find your thumbnail—fast. According to a Buzzsprout survey , the majority (52.6%) of listeners find new podcasts by searching a podcast directly like Apple Podcasts. While platform stores are just one avenue of finding listeners, podcasts require marketing to reach the right audiences. That same survey found that the second biggest avenue for discovering podcasts is via word of mouth, either from friends or other podcast hosts. Ensure that your podcast logo stands out at any size—whether it’s on your social media or website header, in a search results page on a podcast app, or via a screen on a digital voice assistant or car radio. A good tip: Consult Apple’s handy artwork requirement guide for podcast creators, which will break down the technical aspects, including recommended sizes. You’re Wrong About follows hosts Sarah Marshall and Michael Hobbes as they revisit iconic stories or figures from the past that have been “ miscast in the public imagination .” Its vintage-style logo, with bright, bulbous lettering and a black underlying shadow for depth, is eye-catching and stands out not only in the sea of podcast options, but creates an awesome umbrella brand for merchandise like t-shirts and hats and live events. Set the tone. A good logo visually telegraphs what your podcast is about. You can strategically use logo colors , best fonts for logos and logo psychology to convey the genre and the tone of your content. For example, The Sporkful uses a simple red logo, a color known for its appetite inducing qualities. The iconography of the spork reinforces the name and telegraphs that this podcast dedicated not to the foodies—but to the eaters. Simple . The best podcast logos use only details or elements that convey a clear identity rather than create clutter or confusion. Cohesive with your brand identity. A good logo encapsulates your podcast’s overall brand assets, promoter kits and even other shows. For example, the new podcast I host and produce, Ready for Takeoff shares a lot of the same brand identity as our Now What? podcast to foster brand awareness and loyalty with Wix’s family of podcasts. However, Ready for Takeoff also communicates its own unique offering through a shape outline resembling a computer chip or a slide—a throwback symbol telegraphing sharable, bite-sized information. This perfectly suits the show, which shares super-short lessons for startups in hypergrowth from the team that built Wix into a a global organization serving over 220 million users. As Spotify, home to some four million podcasts , shares in their tips for Gen Z podcast creators : “Podcasting is way more than just an audio file. You should be building around the podcast with other great ways for your audience to get involved. That could be Instagram, Reddit, bonus content—whatever it is for you, make sure you’re thinking about the whole brand.” Why you need a podcast logo A podcast logo is important for a number of reasons: It helps your podcast stand out from the crowd. There are millions of podcasts out there, so it's important to have a visually appealing and memorable logo that will help your show stand out in search results and on social media. It establishes your brand identity. Your podcast logo is one of the first things potential listeners will see, so it's important to make a good first impression. A well-designed logo can help to communicate your brand's identity and values. It builds trust and credibility. A professional-looking logo can help to convey to potential listeners that your podcast is well-produced and worth their time. It can be used across all of your marketing materials. Once you have a podcast logo, you can use it on your website, social media pages, email signature and even merchandise. This will help to create a consistent brand experience for your listeners. Benefits of starting a podcast Starting a podcast can offer a multitude of benefits, both personal and professional. Here are some of the key advantages of venturing into the world of podcasting: Share your passion and expertise: Podcasts provide a platform to share your knowledge, insights and passion for a particular topic with a wider audience. You can engage with listeners who share similar interests and contribute to meaningful conversations. Build a personal brand: Podcasting can help you establish yourself as an expert or thought leader in your field. By consistently producing high-quality content, you can gain recognition, build credibility and attract a loyal following. Connect with a global audience: Podcasts transcend geographical boundaries, allowing you to reach listeners worldwide. You can connect with people from diverse backgrounds, expanding your network and potential impact. Promote your business or cause: Podcasts can serve as a powerful marketing tool to promote your business, products or services. You can showcase your expertise, build brand awareness and attract potential customers or supporters. Engage in storytelling: Podcasts offer a captivating medium for storytelling. You can create compelling narratives, share personal experiences and connect with listeners on an emotional level. Build a community: Podcasts foster a sense of community among listeners who share common interests. You can engage in discussions, exchange ideas and create a supportive network around your podcast. Flexibility: Podcasting allows for creative freedom and flexibility. You can choose your format, style and topics, tailoring your content to your interests and audience preferences. Accessibility: Podcasts are easily accessible and convenient for listeners. They can consume your content on their own time, whether commuting, exercising or relaxing at home. Relatively low cost: Compared to other media platforms, podcasting has a relatively low barrier to entry. You can start with basic equipment and gradually upgrade as your podcast grows. Potential for monetization: While many podcasts start as passion projects, there's potential for monetization through sponsorships, advertising or premium content offerings. Overall, podcasting offers a unique blend of personal fulfillment, professional growth and community engagement. It's an increasingly popular medium for sharing ideas, building influence and connecting with a global audience.

Create your logo in minutes with a logo maker → Good design is good for business. When it comes to creating a logo for your own brand, this critical step should produce one result: a design that is both beautiful and functional. After all, your logo is the face of your brand, visually summarizing its style and message. When designing a logo that truly reflects your business, there are certain aesthetic decisions to make along the way. For instance, determining the right colors, font and imagery to harness your brand identity will affect your logo’s ability to communicate with customers and build recognition. Here’s some food for thought as you contemplate logos ideas of your own. In this article, I will discuss modern logo designs, surveying the clean and sophisticated characteristics that embody this style today. Rooted in modernist ideas from the last two centuries, a modern logo  will make a statement that's simple, effective and timeless. Then you can make your own modern logo design with this logo maker . Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. What is modern? While “modern” is used to describe something that’s new, fashionable and contemporary, the term also refers to the characteristics related to modernism, an aesthetic movement developed in the late 19th century and popularized in the 20th. In the wake of industrialization and rapid change, modernism fostered a period of innovation brought on by a demand for new modes of expression. It can best be summed up with these four words: “form ever follows function” - an overused, albeit accurate, maxim originally coined by American architect Louis Sullivan . Seeking functionality over beauty is the driving force behind the movement’s aesthetic genes. Modernism influenced the spheres of fine art, design, architecture, literature and the performing arts. In the world of graphic design, branding and logos, this culminated in a shift toward a visual language that’s universal and no-fuss. This meant experimenting with simple forms, clean compositions, sans serif fonts, and primary colors. What is a modern logo? A modern logo is considered to embrace characteristics of the modern movement, and can benefit businesses looking for a less complex, timeless design. Immune to the ebb and flow of logo design trends, the ideas of modernism are still very much alive and continue to impact the world of design and branding. Across industries of all sizes, we see logos every day whose success can be attributed to their modern qualities. 7 elements of modern logos Let’s go over the distinct qualities that make a modern logo and look at some well-known examples. If you’re deciding how to design a logo for your own brand or business, including tech logos , band logos and real estate logos , you might find that this style fits in with your overall brand identity . Keep in mind that modern features like these can be applied to diverse types of logos : 01. Sans serif typeface 02. Active negative (or white) space 03. Familiar symbols 04. Geometric shapes and lines 05. Balanced composition 06. Primary tones 07. Minimalistic 01. Sans serif typeface The sans serif typeface is a staple of modern logo design. Sans serif fonts get rid of “serifs”, or the strokes at the ends of letters. Eliminating this ornamental flair, sans serif fonts such as Helvetica and Futura use smooth lines to convey simplicity. The result leads to clean and eye-catching fonts that are easy to read and adaptable to screens. Throughout the 20th century, use of these fonts became increasingly popular. Brands especially embraced the ability of sans serif to communicate information effectively in advertising - and continue to do so. With over 100 fonts in the sans serif family , this typeface is versatile and can be applied to logos in a range of ways. Below, you can see how American Apparel’s wordmark logo is tightly arranged to achieve a sophisticated and classic appearance. ShuttleBoi, on the other hand, creates a more dynamic design by shifting the weight of its letters from bold to normal text. When choosing from the best fonts for logos , remember that sans serif is sure to give your brand a modern touch. Additionally, it's the easiest typeface to adapt across media formats, making it a practical choice for a business logo that will be stamped onto various marketing assets, such as a website or business cards. Learn more: Serif vs sans serif American Apparel logo Shuttle Boi logo Other popular font choices for modern logo designs include: Geometric fonts These fonts are based on simple shapes, such as circles and squares. Examples of these kinds of fonts include Futura, ITC Avant Garde and Gotham. Display fonts Display fonts are designed to be used in large sizes and for this reason are often used in logos for fashion, beauty, and luxury brands. Some popular display fonts for logos include Lobster, Pacifico, and Playfair Display. Handwritten fonts Handwritten fonts are often used in logos for personal and creative brands, such as artists, writers, and bloggers. Examples include Amatic, Alex Brush, and Dancing Script. 02. Active negative (or white) space Looking at an object or image, you will see that negative space refers to the area within and around the subject. White space is simply another term used to classify this separation. Instead of treating this part of a composition as a mere background, modern designers and artists activated it. Modern designers began to “carve out” imagery or patterns into negative space, and experiment with its capabilities. This also brought attention to the fact that negative and positive space each have their own “weight”, and that a balance between them could be improved upon to enhance the appeal of any given image. It was a revolution that led to more engaging designs and the future of logos , and especially upgraded design’s approach to modern logos. In 1972, Paul Rand designed the IBM logo you see below. Notice how he energizes the modern logo’s negative space by using it to form horizontal stripes. In this case, it connects the entire composition, achieving a look that suggests “speed and dynamism.” Take note of how brands today continue using this approach to make a modern logo design. With the Albus logo, also seen below, negative space is amplified by slight breaks within the sans serif lettering. The background invades the lettermark, creating the effect that each letter is floating. Otis’s logo utilizes negative space to form an unusual op-art visual that acts to catch the eye of the viewer, while sealing a signature mark for the brand. IBM logo Albus logo Otis logo 03. Familiar symbols Modernism sought unification through design. This led to increased use of symbols that could be recognized by anyone. Driven by the belief that imagery communicates on a different level than words, modern designers and artists alike developed a new visual language using rudimentary shapes and symbols. One of the most iconic modern logos manifesting this idea today is that of Apple. Though it was an intricate emblem at the start, the Apple logo successfully evolved into a flat design that, nonetheless, is the symbol of a brand who represents the epitome of taste and innovation. Apple’s logo is just one success story of many. While many businesses embrace the idea of using a standalone logo symbol to represent their brand, others incorporate symbols and shapes into a wordmark combination. In the examples below, both Moonday and The Queendom use commonplace symbols in their own playful way to strengthen the identity of their brand. Apart from the unique look one can achieve with a modern logo, there’s a practical benefit to a feature like this. Having a simple symbol in your design is an effective way to build your brand’s recognition. Let’s say you're designing a restaurant logo for a new cafe on a busy street. Your goal is to attract hungry passersby and bring them in for a meal, or at the very least - a cup of joe. A logo that uses a modern symbol of a fork and knife, or a minimalistic coffee cup, gets straight to the point, even engaging international customers. Apple logo timeline Moonday logo The Queendom logo 04. Geometric shapes and lines Alongside the use of flat symbols to promote clear communication, modern design was a movement that believed complex concepts could be stripped down to the most primary forms. This was rooted in an overall desire to use pure and familiar visual elements which, as designer Paul Rand said, “you can’t criticize geometry, it’s never wrong.” Therefore, basic geometric shapes and lines have become key traits of modern logos. “You can’t criticize geometry, it’s never wrong.” - Paul Rand This approach has escalated since its inception. Today’s best logos with a modern approach often have squares, triangles, circles, straight or diagonal lines incorporated into their designs. These elements can be used in combination to form new, abstract logo symbols reminiscent of the functional and out-of-the-box aesthetic of the mid-20th century. They can also be added alongside a lettermark or wordmark logo to amplify a brand’s message, improve its composition, or to add a memorable touch. Have a look at the modern logo for Phil Parson’s Lighting below. Notice how the brand uses raw shapes and lines to form an image suggestive of a backstage lighting apparatus. It has a signature look that will strengthen the brand’s identity. Spotify’s branding is another great example of how these ingredients can convey a clear message on their own. The three slightly arched lines that make up their abstract logo allude to sounds waves, a clever interpretation of the brand’s mission. National Geographic uses a yellow rectangular box juxtaposed to their brand name to add balance and movement in an otherwise plain wordmark. The color and logo shape pay homage to the magazine’s trademarked cover, an identifying mark that’s recognized worldwide. Phil Parsons Lighting logo Spotify logo National Geographic logo Other popular modern logo design vectors include the use of simple shapes, line art, flat design and the use of gradients. 05. Balanced composition Modernism seeks a clear-cut aesthetic, which usually means balanced compositions. A well-balanced layout is one whose visual weight is the same on all sides. This gives the viewer a sense of visual harmony, feeding into modernism’s emphasis on designs that function. When thinking of balance, our default is to envision a symmetrical image. However, modern design went one step further, asserting the idea that it can be achieved in an asymmetrical fashion, too. This opened doors, resulting in eye-catching logos, advertisements and art works whose compositions were dictated simultaneously between balance and movement. Plenty of famous logos do this. For example, Mastercard’s brand mark below features an abstract symbol that is nearly ubiquitous throughout consumer culture. While this custom symbol is often featured solo across the credit card company’s branding assets, a variation of the modern logo also includes the brand’s name to improve recognition. Take note of how the vast white space surrounding the name “Mastercard” keeps the asymmetrical combination thoroughly in check. Overall, it’s easy to master this look in your own modern logo by combining imagery with text, or by creating an offset symbol of your own. Notice the following two contemporary logo examples by Kanso Store and Vossler Engery - the idiosyncrasies within their harmonious designs make each one a bit more compelling, while upholding the principles of balance. Mastercard logo Kanso Store logo Vossler Energy logo 06. Primary tones While there are no uniform color palettes from the modern era, there was a tendency to stray away from exotic hues. Modern design can be characterized by the experimental use of primary colors (red, yellow, and blue), concentrated tones, and a slight obsession with black and white. Color in a modern logo has one goal: to generate an experience that’s simple yet striking. The Mobil logo is a modern classic, executed using a solid font choice and patriotic colors. A bright combination of colors in an otherwise straightforward lettermark gives the modern logo a bold edge while emphasizing the brand’s message. This results in a branding asset that is both timeless and singular. Black and white will always result in a good-looking modern logo, as exhibited in the examples by Bespoke Bloke and Vida Mia below. When taking this direction, it’s important to include one aspect that distinguishes your design. Notice how both brands use a wordmark to heighten the business name, while additional shapes and clean lines help it stand out. Deciding on the right color palette for your logo, whether you're choosing a logo for your podcast or other resource, will go hand-in-hand with choosing logo colors . Each color on the wheel evokes a different emotion that plays into visual communication with the client, so aim to select colors that send the right message to your clients, while complimenting each other aesthetically. Mobil logo Bespoke Bloke logo Vida Mia logo 07. Minimalistic Above all, simplicity is at the core of modern logo design. In the wake of embellished art deco and art nouveau movements, modernism sought a refined aesthetic void of frippery. Reducing complex concepts into concrete forms is one way modern creatives were - and still are - able to successfully put function at the forefront of their designs. The less-is-more approach can result in a powerful, functional modern logo. 3M’s current logo, shown below, is a stripped down version of what the company used before 1978. At this time, they redesigned, making the shift toward a modern logo design. This was carried out by eliminating their embellished emblem, opting for a lettermark logo in the traditional Helvetica font. Strictly bold red letters enhance the idea of durability from 3M’s consumer goods. A clean modern logo can be achieved while implementing any of the elements and characteristics mentioned throughout this article. Frame My Space’s photography logo below utilizes nearly everything mentioned above: sans serif font, lines which form a symbol cleverly alluding to a camera’s focus, balance and clever use of white space. Each of these features comes together, making an uncluttered logo that powerfully communicates the brand message. On the practical side, less embellishment means it will be easier to scale your logo for diverse digital and printed marketing material. Additionally, the ageless characteristics of modern logos shows that they will always evolve gracefully with your brand, as it and you continue to grow. 3M logo Frame My Space logo How to create a lasting modern logo Developing a modern logo that endures the test of time requires a careful balance between embracing contemporary design trends and ensuring long-lasting relevance. Here's how to achieve this balance: Simplicity and clarity: Strive for a clean, uncluttered design that conveys your brand's essence without excessive detail or complexity. A simple logo is easier to recognize, remember and reproduce across various applications. Timeless appeal: Avoid chasing fleeting trends or fads that may quickly become outdated. Instead, focus on creating a logo with a classic and enduring aesthetic that will remain relevant for years to come. Versatility and adaptability: Design a logo that can adapt to various applications, from digital screens to print media. Ensure it maintains its integrity and legibility across different sizes and mediums. Distinctive identity: Aim for a unique and memorable logo that sets your brand apart from competitors. It should have a visual hook or element that makes it instantly recognizable and leaves a lasting impression. Brand alignment: Ensure your logo aligns with your brand's core values, personality and target audience. The design should visually communicate your brand's essence and resonate with your intended audience. Strategic color choices: Choose colors that align with your brand's personality and evoke the desired emotions. Consider color psychology and cultural associations to make informed color selections. Appropriate typography: Select a typeface that complements your brand's personality and is legible across various sizes and mediums. Consider serif fonts for tradition, sans-serif fonts for modernity or script fonts for elegance. Scalability and flexibility: Design a logo that can be scaled to different sizes without losing its visual integrity or impact. It should look good when enlarged or reduced, from a website icon to a billboard advertisement. Feedback: Seek feedback from colleagues, potential customers or design professionals to refine your logo. Iterate on the design based on feedback and make adjustments to improve its effectiveness. By following these guidelines, you can create a modern logo that not only captures the essence of your brand but also stands the test of time, remaining relevant and recognizable for years to come. Use a modern logo maker to help you get started. How a logo is the keystone of branding A logo serves as the keystone of branding, holding a pivotal role in establishing a brand's identity and shaping its perception in the minds of consumers. It acts as a visual anchor, encapsulating the essence of a brand and communicating its core values, personality and promise to the world. Here's how a logo acts as the keystone of branding: Identity and recognition: A logo serves as the primary visual identifier for a brand, creating a distinct and recognizable symbol that sets it apart from competitors. It becomes the face of the brand, etched in the minds of consumers and associated with its products, services and overall messaging. It also helps set the tone and visual direction, working in harmony with modern website design . First impression: A logo is often the first visual encounter a consumer has with a brand, making a lasting first impression that can influence their perception and willingness to engage. A well-designed logo can evoke positive emotions, foster trust and establish an initial connection with potential customers. Brand consistency: A logo acts as a unifying element across all brand touchpoints, from marketing materials to product packaging to digital platforms. It ensures consistency in brand presentation, creating a cohesive visual identity that reinforces brand recognition and strengthens its overall image. Symbolism: A logo conveys deeper meanings and associations through its design elements, color choices and typography. It taps into the psychology of perception, subtly communicating brand attributes, values and personality traits to influence consumer perception. Memorability: A simple, distinctive and well-designed logo is more likely to be remembered and recalled by consumers. It becomes a visual shorthand for the brand, triggering recognition and evoking the brand's essence even when encountered in isolation. Brand equity: Over time, a well-established logo contributes to a brand's equity and goodwill. It becomes a symbol of quality, reliability and positive associations, enhancing the brand's reputation and influencing consumer purchasing decisions. Brand storytelling: A logo serves as a foundation for brand storytelling, providing a visual anchor for narratives that communicate the brand's history, values and aspirations. It becomes a recognizable symbol that reinforces the brand's message and connects with consumers on an emotional level. In essence, a logo serves as the keystone of branding, providing a visual foundation for brand identity, recognition and differentiation. It's a powerful tool for shaping consumer perception, building brand equity and establishing a lasting presence in the marketplace. Modern logo design FAQ How do I make my logo modern? To make your logo modern, focus on simplicity, clean lines and versatile shapes that scale well across digital platforms. Use contemporary fonts, balanced spacing and minimal color palettes that align with your brand’s personality. What is a modern logo design concept? A modern logo design concept embraces minimalism, clarity and adaptability. It often uses geometric shapes, negative space and custom typography to create a timeless yet forward-looking impression. The goal is to convey the brand’s essence quickly and cleanly, especially in digital-first contexts. What makes a logo outdated? Outdated logos often rely on overly complex details, dated fonts or gradients and shadows that no longer suit modern screens. They may not scale well or feel cluttered on mobile, social or app interfaces. What is the difference between a modern logo and a traditional logo? Modern logos are typically minimal, responsive and built for digital use—focusing on clean aesthetics and functionality. Traditional logos tend to be more ornate or text-heavy, often designed for print-first environments. While both can be effective, modern logos prioritize adaptability across today’s diverse brand touchpoints.

Create your logo in minutes with a logo maker → Some logos get all the attention, but there’s a good reason for that. Most famous logos we know today are a result of the great stories, big dreams and creative minds behind the brand. Of course, there’s a lot of strategic thinking that goes into creating a logo that makes an impact. The companies we discuss in this article had manifold considerations when seeking inspiration for the perfect logo, such as: the psychology of their consumers, their brand’s core values and the message they want to send to customers. From tech logos and band logos to real estate logos , there is a lot to explore. As you look for logo inspiration of your own, set your eyes on these 20 famous logos, with 20 fun facts that might surprise you. By the way, you’ll notice that many of these company logos didn’t get famous on their first try. They did, however, continue working until they achieved the influential logo design they have today. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. 20 famous logos Amazon Disney Nike McDonald’s Gucci Chupa Chups Coca Cola Google Instagram Dove Lego National Geographic Audi Facebook Guinness Starbucks Cirque du Soleil The Bronx Zoo Apple Ford 01. Amazon Amazon founder Jeff Bezos has been involved with each iteration of the brand’s famous logo design, turning to designer Turner Duckworth to get the job done. Today’s versatile Amazon logo was introduced in the year 2000. It features a wordmark of the brand’s name with one simple, yet distinguished, design element: a smile made out of an orange arrow. Fun fact: The smile has two clever meanings. First, the line starts at the letter “A” and ends at the letter ”Z” to represent the fact that Amazon will deliver anything from point A to point Z. The smile illustration was used to evoke the smiling face of customers when they receive an Amazon package at their doorstep. 02. Disney In an ode to childhood, fun and entertainment, the Disney logo reminds us of the magic envisioned by founder Walt Disney. The iconic Disney castle was first introduced to the logo in 1995, and in 2006 the emblem was, with the help of Pixar, given a stunning dose of technological advancement by turning it 3D. Fun fact: Is it Disney’s very own signature? Not exactly. Although this “handwriting” is a stylized version of the founder’s, Disney changed his signature so often that it was impossible to pin-down by designers. In the words of Walt Disney collectibles expert Phil Sears , "Walt consciously re-designed his signature over the years, in much the same way he changed the appearance of Mickey Mouse over time. Walt's signature will look different for every decade, and then there are differences within each decade." 03. Nike The Nike swoosh is perhaps the most famous logo symbol in the world of sports. Upon its creation, brand owner Phil Knight had one goal in mind: a simple logo design that conveys motion and speed. Part of knowing how to design a logo is setting yourself apart from competitors. In the case of Nike, they wanted to distinguish themselves from Adidas, one of their biggest competitors at the time. Carolyn Davidson was the designer that answered his call, making history with the swoosh that we all know today. The swoosh is a powerful logo symbol that stands on its own, inspired by the wing of Nike, the Greek goddess representing victory. Fun fact: When the Nike branding team original chose the swoosh, Knight said he “didn’t love it, but it will grow on me.” 04. McDonald’s McDonald’s “golden arches” is a restaurant logo that works so well, it’s matured into a cultural icon of its own. Since its official birth, the McDonald’s logo has undergone several revamps, its most recent by Heye & Partner in 2003. Today, the modern logo is simple, yellow (with the occasional accompaniment of bright red), and often paired with the slogan, “I’m lovin’ it.” The McDonald’s logo is recognized across the globe, and has become a symbol of fast food dining. What started out as a small burger joint in San Bernardino, California has accomplished one of the greatest feats of logo design and branding. Fun fact: Where do those arches come from? The first McDonald’s restaurant was opened by Richard and Maurice McDonald in 1937. But it was only in 1952 that the arches were first introduced to the brand. With the opening if it’s first franchised store, the new building included stylized half circles by sign-maker George Dexter. The arches were added to the structure to form the letter “M,” and Ray Kroc incorporated them into the restaurant’s new corporate logo when he bought McDonald’s in 1961. 05. Gucci Whether we can afford it or not, the Gucci logo has embedded its famous glow into our consumer minds. And it’s done so with class, too. Guccio Gucci started the fashion brand in 1921 with luxury on his mind, but it wasn’t until 1933 that the fashion house made the decision to design a logo. The brand, whose logo features a lettermark of double interlocked “Gs,” eventually welcomed additional designs into their branding repertoire as well. 1951 marks the year Gucci's red, white and green ribbon emblem was incorporated into their designs. Honoring the founder’s home country of Italy, the color combination is often used side-by-side the logo on various clothing and bag designs. In 2015, a slight makeover was also introduced to the iconic logo, turning the double G’s to face the same way. Fun fact : The famous lettermark logo was created by Gucci’s son, Aldo, to represent his father’s initials. Further emphasizing extravagance, it is also said to symbolize the links of a bracelet. 06. Chupa Chups The Spanish lollipop company’s logo is especially unique since it was designed by the famous surrealist artist, Salvador Dalí in 1969. He chose to create a bright colored daisy design to draw attention, but also because it fits perfectly on top of a round lollipop when centered on the wrapper of the candy’s packaging. Mr. Dali suggested this placement, since it is always prominent. Fun fact : The company’s name comes from the Spanish verb “chupar,” which means to “lick, or suck” or in English. 07. Coca Cola This logo needs no introduction. Coca Cola has kept a similar version of its original logo design since the beginning of the company’s existence in 1886. The Spencerian script is full of elegance and represents the classic handwriting of the time. Although it’s been slightly revised since, Coca-Cola has stayed true to its classic style. The bright red colors and signature are so distinguished, that when translated across languages, consumers can still recognize it worldwide. Fun fact: This famous script logo was actually designed by the founder’s bookkeeper, Frank Mason Robinson who suggested that the two “C”s would look fabulous in advertising. 08. Google Google’s logo is quite simple considering it’s one of the most recognized brands in the world. So well known that its name has become synonymous with the verb “search.” Designer Ruth Kedar originally made the wordmark using a Baskerville Bold font, but it has since been refashioned into a flatter design, using a sans serif typeface created in-house. Since it’s a logo that lives and breathes innovation and information (a true example of the future of logos ) the Google logo is every now and then transformed into a Google Doodle to commemorate holidays, notable events and figures, and more. The wordmark design originally used Baskerville Bold font, but has since evolved into a flatter design with a sans serif typeface created in-house. Fun fact: The logo’s color palette - primary color with a rogue green “L” - was chosen with founders Larry Page and Sergey Brin, who wanted to express a message that their company doesn’t play by the rules, but prefers to break them. 09. Instagram Instagram has not been around for a long, therefore many of us can remember the brand’s original logo from 2010. It was an image of a camera which encompassed plain, tan and brown colors to cater to an audience of mainly photographers. However, in 2016 Instagram decided to have a makeover when they realized how much their audience had diversified over a short span of time. Users were no longer just photographers, rather they included Millennials, Generation Z, and some of the most powerful brands and influencers. The bright, vibrant colors of the current logo and its ombre style are meant to reflect the spirit of this app’s unfolding and vastly diverse audience. Fun fact: The original logo was designed by Instagram CEO Kevin Systrom himself. 10. Dove Dove is a company that does so much good with their name and classic toiletries. The logo, created by Ian Brignell, combines elegant lettering with a gentle symbol of a Dove. Since its debut in 1955, it has always maintained an elegant appearance that encourages affordable self-care. We don’t need to look too far into their logo to notice that the shape of their symbol reflects the bird associated with the brand name. Along with the symbol, the logo features a wordmark using a modified interpretation of the brand’s original font from 1955. Fun fact: The brand colors - white, blue, and an intensified gold - are meant to evoke feelings of tenderness, clarity and luxury. These are all common visions to think about for a company that was a pioneer in using “real women” in their ads. 11. Lego After a slew of logo renditions since Lego’s start in 1932, the famous logo we know today was introduced in 1973. At this time, the company began to distribute its products to the U.S. from its native Denmark. They wanted to rebrand, and incorporated modern logo characteristics such as vibrant red and yellow colors, and clean typography into the design. These elements led to a more universal wordmark that would be highly visible to viewers of all ages. In 1998, the logo was slightly refreshed by tightening its enlarged text and saturating the colors. The bubbled Lego letters relate to the structure of the product itself, recalling the playful simplicity of these beloved toys. No wonder it was named the toy of the 20th century. Fun fact : Did you know Lego’s name is derived from an abbreviation of the Danish words “leg godt,” meaning “play well.” Even as kids, logo associations begin to form in our tiny little brains. 12. National Geographic Good logo design can be measured when customers associate even the most basic design elements with your brand. Such is the case with National Geographic, whose name comes to mind almost immediately with the sight of its well-known logo symbol. Designed by Chermayeff & Geismar, the famous logo features a bright yellow rectangular box alongside a two-level all-caps wordmark featuring their name. The brand built on their identity as a magazine, and is the origin of this famous yellow rectangle. It alludes to the frame of a magazine, and might also connect to the notoriously out-of-this world photographs spread throughout each issue. Fun fact: The yellow color is said to represent the sun, which shines everywhere around the world, like this channel’s global reach. 13. Audi Four interconnected rings form the logo symbol for German car manufacturer Audi. Each ring represents one of the four companies that make up the auto union: Audi, DKW, August Horsch, and Wanderer. As is sometimes the case when deciding on the best font for your logo , this famous example required a bespoke typography. Audi sans was designed for the brand, and was later updated to Audi type in 1997 - the same font that appears in Audi’s marketing materials until this day. Fun fact: Because of its similarity to the Olympic rings, Audi was sued by the International Olympic Committee in 1995 at International Trademark Court. It was the Olympics who lost this battle of the brands. 14. Facebook Given that it’s a relatively new company, Facebook’s logo hasn’t been altered much since it was first designed by Mike Buzzard in 2005. But really, why fix something that isn’t broken? Especially when it’s viewed by around 2 billion daily Facebook users . The simplicity of the logo is carried out with a lowercase font, which shows the laid-back intentions of the brand’s site: sit back, connect with friends and family, and be entertained. Using classic blue and white tones throughout their branding assets was a great aesthetic decision: in color psychology, blue arouses optimism, and is often associated with high-tech companies. Paired with white, the composition feels fresh and dynamic. Fun fact: The New Yorker magazine famously claimed that the blue and white color scheme of Facebook’s logo was originally chosen because of Mark Zuckerberg’s deuteranopia, a form of color blindness in which the only color he can easily identify is blue. 15. Guinness For a beer company, Guinness has one of the most regal logos around. The harp emblem, an instantly recognizable brand mark, is based on a 14th-century Irish harp known as the “O’Neil.” Accompanied by the wordmark Guinness and occasionally founder Arthur Guinness’s signature, this logo is stamped with the proud tradition of good beer and celebrates its heritage. Even with its most recent logo redesign in 2016, the hand drawn logo revisits 19th-century techniques, honoring the long history of the brand itself. Fun fact: The same harp you see in Guinness’s famous logo is also the national emblem of the Republic of Ireland. Since Guiness trademarked the symbol first, the Government had to turn the official government harp the other way around. 16. Starbucks The original Starbucks logo, created in 1971, featured a hand drawn image of a double-tailed siren (or mermaid). Based on a 16th-century Nordic print, the emblem was chosen to represent the maritime atmosphere of the coffee chain’s flagship store in Portland. Terry Heckler was hired to recreate the famous logo in 1987. She transformed the ancient water creature into a goddess, shifted from brown to Kelly green and gave the logo a sharper look. In 2011, Starbucks understood that their brand was so widely recognized, that it could drop some elements of its logo design. A rebranding effort led them to eliminate its surrounding circle, the brand’s name, and the stars - leaving the siren to lure in customers on her own. Fun fact: With the logo’s redesign in 2011, a slight change was made to the siren’s nose to make her face asymmetrical. The design company in charge of the redo, Lippincott, did this to give her face a more “human” appearance. 17. Cirque du Soleil The Canadian circus group’s famous logo was created in 1984, and at the time it resembled a relatively detailed handmade drawing, full of multiple colors and layers. But, like many logo symbols we’ve seen on this list, Cirque du Soleil’s sun has been modernized over the years. In 1991, the first new look made an entrance, presenting a sharp design that would remain with the company for nearly two decades. Many of the sunset’s details were eliminated, resulting in a simple design. Not only was simplicity a logo design trend at the time, the adaptation also allowed the brand to replicate the logo into different sizes and formats - a sign (and necessity) of the changing times. Finally, the company introduced an even more refined logo in 2017, using fewer details and shiny gold color. Fun fact: The initial colorful sun logo, along with the name of the company, was inspired by the moment founder Guy Laliberté set eyes on his first Hawaiian sunset. 18. The Bronx Zoo Since first opening its doors in 1899, The Bronx Zoo has become a landmark of its own. The 250 acre park houses over 4,000 animals and is one of the most famous zoos in the world. It only makes sense that their logo would include a reference to wildlife. Bronx Zoo’s logo features two giraffes with birds flying in the background. The brown symbol is paired with orange text in a serif font, spelling out the zoo’s name. While other variations of the logo use black text, this warm, fall color scheme evokes nature and being outdoors. Fun fact: A close look reveals that this logo design reveres Manhattan itself. The negative space is used to create an alternative view of the image: the famous Manhattan skyline. 19. Apple Apple’s logo is so famous, there’s a book written about it. Though today it is synonymous with innovation and knowledge, what designer Rob Janoff really valued about this design at the start is its simplicity. After all, that is what Steve Jobs had in mind when he created the company. When asked at a press conference in 1981 why Jobs chose the name Apple, he replied, “the fruit of creation, Apple. It was simple but strong.” Because their first logo was uncharacteristically outdated, Jobs brought in Janoff to give the brand a fresh redesign one year later. Janoff sat in front of a bowl of apples for weeks, attempting to reduce the image to its simplest form. With great success, he presented the first multi-colored colored apple, with a signature “byte” taken out of it. Today, the logo is colorless, sleek and flat - and is one of the most famous logos in the world. Fun fact: The symbol we know today was the only option produced by Janoff. Since Apple was a small startup at the time, there was no design brief - and no time or money for an alternative. Although Janoff has since admitted that he would not recommend this as a logo design tip for others, in this case, his intuition reaped a favorable outcome. 20. Ford This car logo has changed dramatically since it was first created by Henry Ford’s friend and chief designer Childe Harold Wills. Debuted in 1903, the Ford logo started out as an ornate emblem in black and white. Today, the Ford we know boasts a modernized version of the automobile company’s signature, which was introduced in 1912. Its blue oval was redesigned in the 1970s, when it was given some 3D shading and was stamped the centennial blue we associate with this brand. Fun fact: Famous logo designer Paul Rand designed a version of the logo in the 1960s. Henry Ford II, who hired him, ultimately rejected the proposal saying that it was too modernized for the American brand. What do famous logos have in common? Famous logos have a number of characteristics in common, including: Simplicity is key. Famous logos are typically simple and easy to remember. They often use simple shapes, colors and fonts. Memorability is important. Famous logos are memorable and recognizable. They often have a unique design or a catchy slogan. Versatility is a must. Famous logos are versatile and can be used in a variety of contexts. They can be displayed on websites, business cards and product packaging. Timelessness is key. Famous logos are timeless and don't go out of style. They are often able to withstand years of use without needing to be updated. When designing a logo, it's important to keep these principles in mind. By creating a logo that is simple, memorable, versatile and timeless, you can increase your chances of creating a logo that is as famous as the ones listed above. These qualities make a logo instantly recognizable. Famous logos FAQ What was the first logo ever made? The first logo ever made is a matter of debate, but some historians believe that it may have been the Bass Brewery logo, which was first used in 1876. The logo is a simple red triangle with the word "Bass" written underneath it. Can a brand have 2 logos? Yes, a brand can have two logos. This is often done to differentiate between different product lines or target audiences. For example, Nike has a separate logo for its Jordan brand of basketball shoes. What is the world's most famous logo? The world's most famous logo is arguably the Coca-Cola logo. It's one of the most recognizable logos in the world and has been in use for over 100 years. What are the 7 types of logos? The seven types of logos are: Wordmark: A wordmark logo is simply a company's name written in a unique and memorable font. Examples of wordmark logos include Coca-Cola, Google and Disney. Lettermark: A lettermark logo is an abbreviation of a company's name. Examples of lettermark logos include IBM, CNN and NASA. Pictorial: A pictorial logo is a symbol or image that represents a company. Examples of pictorial logos include Apple, Nike and McDonald's. Abstract: An abstract logo is a geometric shape or design that has no specific meaning. Examples of abstract logos include Pepsi and Adidas. Combination: A combination logo is a combination of a wordmark, lettermark, or pictorial logo. Examples of combination logos include Burger King, Starbucks and Toyota. Emblem: An emblem logo is a symbol or image that is enclosed in a border. Examples of emblem logos include Harley-Davidson, Starbucks and Warner Bros. Dynamic: A dynamic logo is a logo that changes or moves over time. Examples of dynamic logos include Google, Pepsi and McDonald's.

The perfect domain is just a click away: claim your domain→  Domain name statistics continue to show just how essential the right domain name is for businesses, creators and anyone building a site in 2026. From explosive growth in new extensions to rising demand for short, branded domains, these data points reveal what’s working, what’s shifting and how to secure a domain that helps your brand stay competitive today and beyond. Below, you’ll find the most useful, up-to-date domain name statistics, paired with insights to help you make smarter decisions when choosing and managing your domain including how free web hosting , a free website builder and the latest web hosting statistics fit into the bigger picture. Get started by understanding what is a domain  and learn how to register a domain  so you can secure the perfect name for your brand. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain name statistics Choosing the right domain name still plays a major role in how people discover, trust and remember your brand online. Here’s a quick snapshot of the most important domain name trends and statistics shaping branding and website strategy. Key highlights: Over 359 million domain names are registered worldwide. When you look at any TLD list , .com remains the most trusted and recognizable choice, with 160+ million registrations Short, branded URLs outperform long or keyword-stuffed names in memorability and direct traffic. 46% of small businesses say a custom domain increases credibility. Mobile users are 2× more likely to trust sites with a branded domain versus generic subdomain . The average domain is 11–13 characters long, and domains under 10 characters are significantly more memorable. Over 90% of successful startups (valued at $100M+) launched with a .com domain. More than 52% of domains host an active website, the rest are parked, branded placeholders or investment assets. Demand for AI-related domains grew 400%+ over the last three years. Stat category Key number/insight Total domains registered 359M+ Number of .com domains 160M+ Average domain length 11–13 characters Preferable length for memorability Under 10 characters Businesses saying domain boosts credibility 46% Users who trust branded domains more 2× more likely Startups using .com 90%+ Domains with active websites 52.3% Growth in AI-related domains 400%+ Top domain name statistics Global domain registration The dominance of .com TLD choices ccTLDs and regional domains Domain variety Renewal rates, registrations and domain lifecycle Market growth Legacy vs ccTLD vs ngTLD breakdown 01. Global domain registration: how big is the Internet's name space? Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics As of the first quarter of 2025, there are 368.4 million registered domain names worldwide, across all top-level domains (TLDs). That number reflects a net increase of 6.1 million domain names (≈ 1.7%) compared to Q1 2024, showing that growth continues despite a crowded domain market. Among that total: The combined registrations for .com and .net reached 169.8 million by end of Q1 2025. Country-code domains, known as ccTLD , accounted for 142.9 million registrations. “New” generic top-level domains (often called ngTLDs) reached 37.8 million registered domains in Q1, posting the fastest growth rate among major categories. What that means for your brand: Because there are hundreds of millions of already-registered domains, lock in your name, especially if it’s short, memorable or keyword-rich before someone else does. Pro tip:  Use a domain name search  tool or a domain name generator as soon as you have an idea in mind. Don’t wait, good names get snapped up fast. 02. The dominance of .com Despite the explosion of new TLDs, .com is still king. As noted, .com + .net account for 169.8 M domains globally. As of March 2025, .com alone stood at 157.2 million registrations. That said, the growth rate for .com/.net has slowed, while other segments (ccTLDs and ngTLDs) are growing faster. In Q1 2025, ngTLDs grew by roughly 13.5% year-over-year. Why this matters: .com remains the default, people expect it. As a result, using .com boosts perceived credibility, especially for global or long-term brands. But if your desired .com name is gone, alternatives like newer TLDs or ccTLDs can still work, especially if you pair them with strong branding, clear messaging and marketing. A rising number of domain owners are choosing ngTLDs (e.g. .tech , .store , .in ) or ccTLDs for region-specific branding or creative expression. A .com won't make or break your brand, but it does boost credibility and recognition, especially for global audiences. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, product manager at Wix Not sure which extension fits your brand? Compare the differences in .com vs .org vs .net  and choose the one that supports your long-term goals. 03. TLD choices The universe of domain extensions is broader than ever. As of early 2025: There are roughly 1,591 TLDs available globally. That includes generic TLDs (gTLDs), country-code TLDs (ccTLDs), infrastructure domains and special-use/test domains. The breakdown roughly sits at 1,249 gTLDs + 316 ccTLDs + test/infrastructure domains. That means, yes, you have huge flexibility today. Why it matters for you: With so many options, you’re not limited to “brandname.com.” You can choose a domain name + extension combo that reflects your niche, tone or geographic focus. This opens opportunities to build more creative, brand-aligned identities online. But more choices also mean more competition, so make sure your domain remains easy to type, spell and remember. Pro tip: If your business operates in multiple regions, securing both .com and your key country TLD can protect your brand identity. Because there are so many types of domains , using the right search tools and filters matters. The best domain registrar  (or aggregator) can help you sift through available extensions efficiently. 04. ccTLDs and regional domains As of Q3 2025, global registrations for country-code top-level domains (ccTLDs), domains tied to particular countries (like .uk, .de, .cn), stood at 144.8 million. That’s a steady rise from 142.9 million in Q1 2025. Country extensions like .uk , .de , .fr , .ca  and .nl  continue to grow steadily. Germany (.de) and China (.cn) consistently rank among the largest ccTLD markets. Why this is interesting: The most popular domains suggests many businesses and individuals still prefer regional domains when their audience is local. A ccTLD signals “this site is for people in my country,” which can build trust and relevance. For multilingual sites or companies operating internationally, ccTLDs can help with geo-targeting and portraying local presence. 05. Domain variety The domain landscape is no longer just .com, .net, .org and a handful of ccTLDs. As of Q1 2025, “new” generic TLDs (ngTLDs), including creative extensions beyond the traditional ones, had 37.8 million registrations globally. This represents a year-over-year growth of 13.5% for ngTLDs. What this growth means: With more ngTLDs available than ever, there’s huge flexibility to pick a name that aligns with your brand, niche or industry (e.g. .shop , .coach , .guru , .xyz domain ). For startups or creative projects, ngTLDs offer a way to get meaningful, available domain names without competing for saturated .com inventory. That said, newer TLDs generally have lower renewal rates compared to legacy ones, so they’re more popular with speculative or short-term projects. 06. Renewal rates, registration and domain lifecycle Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics The steady increase in total domain registrations doesn’t always mean active websites, domains go through cycles (learn more about: domain lifecycles ). The Q1 2025 report shows: .com/.net renewal rate estimate: 75.3%. Other legacy gTLDs (excluding .com/.net): renewal estimate ~ 74.3%. ngTLDs: lower renewal estimate, around 34.2%. Implications: Legacy domains remain stable, many owners keep them long-term. ngTLDs see a lot of churn, a substantial portion might be speculative, short-term or parked domains . If you register a domain (especially an ngTLD), plan for renewal and long-term maintenance if you want it to truly represent your brand. A good domain isn’t just about buying it, domain name management matters for brand consistency and SEO health. Explore more: How to get a free domain Cheapest domain extensions How to check if a domain name is available How much does a domain cost? How to buy a domain The worst domain name advice you should definitely avoid 07. Market growth The global domain name base grew from 368.4 million at the end of Q1 2025 to 378.5 million by Q3 2025. That’s an increase of 10.1 million domains in two quarters, showing robust demand and ongoing expansion. That uptick includes growth across all major categories: ccTLDs, legacy gTLDs and ngTLDs. What to take away: More people: businesses, creators, side-projects are claiming online real estate. As supply rises, competition for short, memorable, high-value domain names is intensifying. If you’re thinking of creating a website , act sooner rather than later since availability can shrink quickly. This growth reinforces that choosing how to buy a domain  (and when) remains a strategic decision, especially for long-term brand building. 08. Legacy vs ccTLD vs ngTLD breakdown Based on Q3 2025 numbers: Combined .com/.net registrations: 171.9 million. ccTLD registrations: 144.8 million. ngTLD registrations: 42.9 million (noting the greatest year-over-year growth among categories). That puts roughly 45% of domains in legacy gTLDs, 38% in ccTLDs and 11–12% in ngTLDs (with remaining share likely in test/infrastructure domains or very niche categories). What this mix says: Legacy domains remain important, they still represent the largest single block. ccTLDs are very prominent: many regional players still trust and use country-specific domains. ngTLDs are growing fast, but remain a minority. That means memorable ngTLD names might retain more value long-term, especially if marketed well. What domain name statistics mean for brand and builders From the data above, a few clear patterns emerge and they matter whether you’re building a site, looking to launch a business or simply exploring what are custom domains and how they work: Scarcity of desirable .com names:  With a huge and growing number of registrations, many short and memorable .com names are already taken. That means if you wait, chances are your first choice is gone. Opportunity in ngTLDs and ccTLDs:  Because so many free domain  alternatives and creative TLDs exist today, niche brands, local companies and new creators can secure names that match their positioning, often at more flexible domain pricing . Long-term retention matters:  Legacy domains (.com/.net and traditional gTLDs) show high renewal rates. These are ideal for anyone planning to build long-term credibility, set up a business email or stay consistent across channels. Brand-focused names win over keyword-heavy ones:  As the domain space fills up, brandable domains win. Short, clear names are easier to remember and easier to protect, especially important if you’re researching how to trademark a domain name . Domain management is non-trivial:  With high churn among ngTLDs, managing your domain correctly matters. Keep renewals on time, monitor domain security and use tools like whois lookup  to confirm ownership details or protect your information. “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” - Ofir Gvili, domains PMM at Wix Remember, purchasing a domain is more than just an upfront cost. Good domain strategy involves careful selection, domain privacy  protection, renewal planning and branding. Learn more: What is Wix domains? Is Wix a domain registrar? Does Wix offer free domains? How to buy a domain from Wix How domain name statistics should shape your domain strategy Based on these numbers and trends, here’s how to approach choosing, registering and managing your domain in 2025, especially as you consider how many domains are there  and how competitive the name space has become: Act early: If you find a good domain, register it fast. With rising registrations, hesitation usually means losing the name you want, especially if you’re thinking " I want to buy a domain "  or wondering what's the easiest way to get a domain? Prioritize brandability: Short, memorable names are your best long-term asset. They’re easier to protect, easier to build domain authority and more scalable than keyword-stuffed alternatives. Explore beyond legal TLDs: Don’t rely solely on .com. If a name fits your niche or audience, ngTLDs and ccTLDs can offer availability, creativity and sometimes stronger alignment with your website infrastructure . Treat your domain as a long-term asset: Plan for renewals, privacy, DNS upkeep and ongoing management. This matters regardless of whether you use a traditional TLD or a more modern extension. Choose a reputable registrar: Research how to choose a domain name registrar  before purchasing and make sure your provider supports strong domain security, clean DNS tools and clear pricing. Search smart before you buy: Use domain name search tools and whois lookup utilities to avoid collisions, typos or legal issues. These checks are essential when deciding how to choose a domain name  in a crowded market. Secure variations & protect your brand: If applicable, purchase multiple domains, extensions or variations to prevent impersonation and maintain consistency across markets. Learn how to redirect a domain so everything points back to your primary site. Use tools to spark ideas: If you're stuck, the best domain name generators  can help you brainstorm short, brandable options that aren’t already taken. Explore more statistics: Small business website statistics Blogging statistics Affiliate marketing statistics Social media statistics Marketing statistics Web design statistics Why trust Wix's experts? When it comes to domains, website building and online growth, Wix’s in-house experts work directly with the data that shapes the web. Our teams analyze real user behavior across millions of sites, track domain trends in real time and collaborate with industry partners to ensure every insight is accurate, practical and up to date. Whether you're choosing a domain or planning your full online presence, you’re getting guidance backed by hands-on experience and trusted, industry-standard sources. Sources: Verisign Domain Name Industry Brief Domain Name Industry Brief Quarterly Report Q1 Domain Name Industry Brief Quarterly Report Q3 The Domain Industry News Magazine NiceNic Business Wire Domain name statistics FAQ How much does a business email cost? The price varies by provider, but how much does a business email cost?  typically ranges from a few dollars per month to premium tiers with advanced security and storage. Many platforms bundle domain, hosting and email together to keep everything under one plan. What's the best domain extension for a personal website? For most people, What's the best domain extension for a personal website?  usually comes down to .com because it’s widely recognized and easy to remember. Alternatives like .me or .site can also work well for personal brands if your exact name isn’t available. What's the easiest way to get a domain? The simplest option is to register it directly through your site builder. This eliminates third-party management and DNS complexity, making what's the easiest way to get a domain?  a matter of clicking once during website setup. How many domains are there? Industry reports show that how many domains are there?  exceeds 350 million registered domain names globally, spanning .com, new gTLDs and country-code extensions.