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Turn your ideas into a website you love with Wix → If you’re wondering how to create a restaurant website, you’re not alone. Creating a website  is one of the most important steps for any food business  today, and it doesn’t have to be complicated. A professional restaurant website  helps people find you, book a table, order food online and share their favorite dishes with friends. Learning  how to make a website  will give you the skills to showcase your menu, highlight your ambiance and connect with customers effectively. In this guide, we’ll walk you through everything you need to create a restaurant website that looks great, functions smoothly and drives results. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a restaurant website Your website is often the first taste people get of your restaurant—so it needs to work hard for you. This guide walks you through how to create a site that’s not just good-looking, but actually helps grow your business. Whether you're opening your doors for the first time or giving your site a refresh, the steps are easy to follow and built with restaurant owners in mind. You’ll learn how to choose a template, add your menu, set up online ordering or reservations and make sure your site looks great on any device. The guide also covers SEO, linking your social channels and tips for keeping your site updated as your restaurant evolves. Top features of a great restaurant website Feature What it does Great food photos Show off your dishes and give people a reason to book or order Easy-to-find menu Let visitors quickly see what you serve and how much it costs Built-in reservations Help diners book a table without needing to call or message Online ordering Let customers place takeout or delivery orders straight from your site Mobile-friendly design Make sure everything works smoothly on phones and tablets Clear contact info Share your hours, location and how to reach you Search-friendly setup Help your restaurant show up on Google and Maps Connected socials Keep people in the loop by linking to your Instagram, Facebook and more Customer reviews Build trust by highlighting real feedback from happy guests Strong branding Give your site personality and make it feel like part of your overall vib e How to create a restaurant website Whether you serve nachos and guac or avocado toast and matcha, we got you covered with this complete step-by-step guide to launching your very own restaurant website: Gather up inspiration and ideas Plan out your content Choose a mouth-watering template Get your website on brand Make sure you're mobile friendly Mind your SEO Ask for feedback Shout it from the rooftops 01. Gather up inspiration and ideas Inspiration can strike outside of the kitchen, too. Read up on the latest web design trends and browse through restaurant websites that you especially like. Keep an eye out for websites of establishments in your proximity, or ones with a dining style similar to yours. You can also take a peek at this collection of restaurant website templates for inspiration that can help get your restaurant's vibe online. As you look through these restaurant websites and templates, make a mental note of why you find them so appealing, and what you think can be made better. These insights will prove useful in creating your own website. You can then start brainstorming any ideas you may have for your site. Do you envision a full-screen photo welcoming your visitors, or do you prefer to start with only a restaurant logo or even a bakery logo ? Do you want your visitors to navigate through the website using a menu, or by scrolling down on a single, long-scrolling page? With ideas such as these starting to take shape, you can begin to plan out your site’s structure. Learn how to make a restaurant logo. 02. Plan out your content Approaching the preparation of a meal without choosing its ingredients first is the web design equivalent of not deciding on the pages or sections you’d like your website to include before visiting the Editor. Think of what information you want to provide your visitors with (anything from opening hours to a photo gallery) and what actions you’d like them to be able to perform (such as reserving a table). To ease you through the decision-making process, here’s our list of recommended pages for a restaurant website. You can, of course, add or detract from this list to best reflect your business, but consider these options a great place to start: Homepage: As the entryway to your site, your homepage is your one chance at a first impression. This section should be clean and uncluttered, providing only the most concise information which visitors need to know straight away. Your business name , meaning the name of restaurant, should be placed prominently and followed by a smaller tagline that explains the service you provide. Finally, adding one or two eye-catching visuals to your homepage is always good practice for hooking visitors. Menu: The food you serve is the essence of your business, and should therefore be at the core of your website, too. Entice your visitor’s appetite with your selection of dishes, while also mentioning prices and specials. With the Wix Restaurant Menu app , you can build a menu that looks great on both desktop and mobile, and is even search-engine friendly. Determine menu pricing and make sure your menu is laid out in a way that is clear and intuitive. For improved readability, consider adding photos of your dishes or dividing the menu up by sections. Gallery: We eat with our eyes first, which is a good enough reason to show off your cuisine in all its glory. Get visitors in the right mood with delicious-looking photographs of your food, restaurant, and maybe even a glimpse inside the closed doors of your kitchen. The Wix Pro Gallery features photos in their optimal resolution on both desktop and mobile, and allows you to choose from a variety of layout designs. If you run an active Instagram account for your restaurant, you can seamlessly integrate your Instagram feed onto your site, keeping your content as fresh and up-to-date as your social feed. Orly Gottesman of Modern Bread & Bagel stresses the power of visuals: “Having strong, appetizing-looking images is really important. And having images match with what the actual food looks like so that customers aren’t surprised when they get it.” Reservations: What better way to get customers in the door than to allow them to book a table right from your website? Relying on walk-ins and phone calls alone is ineffective for any business, and results in untapped potential. Wix Reservations allows visitors to pick their time, day, and party size when they book a table. Then, it follows up with an automatic email and text confirmation once you’ve accepted their reservation. As the business owner, you’ll be able to manage all reservations and collect customer information online, with no cover fee. Delivery orders: If your business offers takeout or delivery, your website is nothing short of a golden opportunity to reach more customers. Use Wix Restaurants Orders to create a friendly and easy-to-use interface that allows customers to pick their favorite dishes directly from your delivery menu. They can pay and tip from any device or split the bill between friends, and even order in advance. With this 100% commission free tool, the control over your orders remains solely in your hands. You can decide on delivery areas, receive notifications on every incoming order, accept and manage all orders on the go, and so much more. Contact: Before your customers get too ‘hangry,’ make sure they have everything they need to get in touch with you. Add a separate page or section that includes all relevant contact information. Mention your opening hours, location(s), phone number, email, and link to your social media accounts. You can also add a contact form or subscription form to your newsletter, if you have one. On top of creating a contact page, place your most important contact information in the footer of your website (the bottom part, which shows up on all pages of the website) so that it’s easily accessible from every page. Your footer can include your opening hours, phone number, address and social media links. About: The ‘About’ or ‘Our Story’ page is your place to share a little of what makes your restaurant so unique. Write about the background story of your business, your expertise, mission and values. You might also want to introduce your team members and tell each of their individual stories. Let your site visitors get a feel for your restaurant, its people, and the ideas behind it, so that they’ll feel right at home even before stopping by. Testimonials: This one is optional, but if any of your customers have ever raved about your life changing macaroons, or if any publication has ever written a review glorifying your exceptional service, don’t miss out on the free PR work. Customers view unbiased reviews as a highly reliable source of information, so add flattering quotes, and don’t forget to name the source for extra credibility. 03. Choose a mouth-watering template You don’t have to be a web designer in order to make your website look as appetizing as your dishes. Instead, browse through a selection of designer-crafted restaurant and food templates to find the one that’s right for your business and is in line with your aesthetics and needs. Each template is fully customizable so that you can use it as-is, or as a starting point to play around with and reach the results you’ve envisioned. From small tweaks to downright makeovers, these templates are yours for the taking. In case you prefer to go down a quicker route, Wix ADI can launch your website for you in a matter of minutes. Simply answer a few questions so that the AI website builder can gather information about your business goals and the type of website you’d like to create. Then, watch a website materialize into cyber existence right in front of your eyes. Learn more about how to build a website with AI . 04. Get your website on brand We know that your restaurant was thought out down to the last detail. You made sure that the napkins would be color coordinated with the takeaway bags, and had the specials of the day hand-lettered in your finest chalk handwriting. When learning how to create a professional website , the same careful attention to branding and visual language should also be carried over onto your website by looking after the following elements: Add your logo: This is the first step in branding your website in order to make it distinctly and unmistakably yours. A logo serves as a little visual anchor that customers associate with your brand. If you don’t already have one, you can easily create a logo with the Wix Logo Maker . On the same topic, make sure to also add a favicon (the small icon at the top of your browser) which can be a smaller version of your logo or even just one part of it, such as an initial. Expert tip from Yaya Aaronsohn, head of Brand Maker at Wix "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." Define your visual language: Every element on your website should feel on brand, which means that they all have to align under the same visual language. To do this, choose a limited color palette and a set number of fonts for your website. Restrict your use of color to one main color and two to three accent colors in order to achieve a cohesive feel. Choose colors that evoke the right emotions to go with your establishment. For an organic coffee shop, for example, you might want to use a palette of greens and neutrals that give off a healthy and fresh vibe. For a pizza parlor, however, you might prefer a more appropriate warmer palette of reds and yellows. This same frame of thought should be applied to the fonts used on your website . Here too, pick three fonts at the very most. Choose one font as your primary, to be used across titles and headers, another as the secondary to be used in your running text (for the majority of your writing and all paragraphs), and an optional third accent font (used less often, such as in sub-headers, buttons and navigational menu, etc.). Get a domain: Your domain name is the address to your website, such as https://www.wix.com. Your domain name should be the name of your restaurant, and preferably include a keyword that is affiliated with what you do (like the type of cuisine you serve, or the name of your town). For more information, consult this guide to choosing the right domain name for your website. Learn more: How much does a website cost Tip: Not sure what to name your business yet? Use a restaurant name generator for inspiration and ideas. 05. Make sure you’re mobile friendly More and more people today browse the internet from their smartphones. Optimizing your website for mobile is essential in making sure that it’s accessible even on the go (or alternatively, from the living room couch for an especially indulgent takeout order). All Wix sites are automatically converted into a mobile version, but it’s still worth going over yours to make changes as you see fit. Remember that for the ideal mobile browsing experience, it’s better to simplify your content and navigation. Try to strip down your site down to its bare necessities, removing extra content so that it looks its best even on the much smaller, mobile screen. Ensure that all font sizes and colors remain legible on mobile too. Note that all different Wix Restaurants features, such as the Menus, Orders, and Reservations apps, all come optimized for mobile, so you can easily run your business from any device. 06. Mind your SEO As gorgeous and user-friendly as your website may be, for it to be truly effective in bringing in new customers, you want it to show up on search results—and in a high-ranking position, at that. Through the process of SEO (Search Engine Optimization), you can give your site a little boost whenever anyone searches the web for a business similar to yours. The Wix SEO Wiz can help in creating a personalized SEO strategy tailored to your needs, guiding you through processes such as picking keywords for your website, adding alt text to images and more. For additional information on SEO, check out our guide to getting found on Google , Bing and the likes. As a restaurant owner, it’s likely that your main area of focus should be your local SEO. As we now turn to Google to answer all of our daily questions, such as where to get our next cup of coffee from or where to go for ice cream, it’s crucial that you sign your place up to Google my Business . This way, if you run an ice cream parlor in Austin, Texas, you’ll have much better chances of showing up on searches for ‘ice cream in Austin,’ ‘best ice cream in Austin,’ and so forth. 07. Ask for feedback Now, just one final check before publishing your website : Preview the site for any broken links, spelling mistakes, or other errors. You can then publish, but don’t share it for all to see just yet. Send the link to just a few trusted friends for their thorough review and scrutiny. Ask your fans to report back with honest feedback on their experience, whether they ran into any navigation problems or if they were able to catch any others mistakes. You can even have them book a table in your restaurant or order a meal, going through the online process from start to finish, in order to double check that everything runs smoothly and as planned. It’s much better to spot those mistakes now and with friends than at the hands of your customers. 08. Shout it from the rooftops Your restaurant website is now live and kicking, and your customers should be in the know. Start by sharing the news of your new website using restaurant social media marketing. Create a visually-appealing Instagram aesthetic that's in tune with your branding and be sure all your posts are aligned. Link to your site from the profile section on each of your social channels (such as your Instagram Bio and Facebook About section). Take advantage of restaurant email marketing, too, and share your new site with subscribers. You could do some real-life sharing, too, by incorporating your URL into your restaurant’s branding, such as on business cards, delivery menus and more. Check out some more proactive ideas on our guide to promoting your website for free . Once your site is out in the world, don’t let it slide down your list of priorities. Every once in a while, freshen things up with new and up-to-date content. If you release a seasonal menu for autumn, for example, add it to your website with a beautiful photo to go along (and remember to take it down when the time comes). Make sure your website reflects the most accurate information, and revise your info in case you change opening hours, open a new location, or need to share any other update. And lastly, brace yourself, as orders are about to come flooding in. How to create a restaurant website FAQ Does a restaurant need a website? Yes, having a website is essential for a restaurant. A website serves as a central online hub where potential customers can learn about your restaurant, view the menu, make reservations and even place orders. It provides a platform for showcasing your brand, creating a positive first impression and reaching a broader audience. A well-designed and informative website can significantly contribute to the success and visibility of a restaurant in a competitive market. How much does it cost to build a restaurant website? The cost of building a website for a restaurant can vary widely depending on factors such as the complexity of the site, features required, design elements and the expertise of the professionals involved. Generally, a basic restaurant website with essential features like menu display, contact information and an about us section can cost anywhere from a few hundred to a couple of thousand dollars. More advanced websites with online ordering, reservation systems or custom design may incur a higher restaurant website cost . It's advisable to get quotes from web developers or agencies to determine a more accurate estimate based on your specific requirements. Learn more about how to make a website for free . How do I organize my restaurant website? Organizing your restaurant website effectively is crucial for a positive user experience. Consider the following organization tips: Homepage:  Feature an inviting homepage with high-quality images, a brief introduction and quick access to essential information. Menu:  Clearly display your menu, categorizing items logically. Include descriptions, prices and allergen information. About us:  Share your restaurant's story, mission and values. Introduce the chef and provide insights into what makes your establishment unique. Contact information:  Make your contact details easily accessible. Include a map, phone number, email address and links to your social media profiles. Reservation:  If applicable, incorporate a reservation or booking system. Ensure it's user-friendly and provides confirmation details. Online ordering (if applicable):  Facilitate online ordering with an intuitive interface. Include clear calls-to-action to encourage users to place orders easily. Specials or promotions:  Highlight any ongoing specials, promotions or events to entice visitors to explore further. Gallery or virtual tour:  Showcase high-quality images of your restaurant's ambiance, dishes and any unique features. Consider a virtual tour if applicable. Customer reviews/testimonials:  Display positive reviews and testimonials to build trust and credibility. Blog or news section:  Keep visitors informed about updates, events or relevant news related to your restaurant. What functionality does my restaurant website need? A restaurant website needs online menus, reservations, your contact details and your location with a map. It should include online ordering if relevant, customer reviews and social media links to your social media accounts. What are some no-no's when designing a restaurant website? You should avoid cluttered layouts, hard-to-read fonts and slow-loading pages. Don’t use PDF menus (as they frustrate mobile users). Avoid auto-playing music/videos and flashy animations that distract customers from booking a table or ordering food. You site must include your contact information.

Turn your ideas into a website you love with Wix →   With so much time spent on our phones these days, knowing how to create a website  with your phone is a great asset.  You don't need a desktop setup to launch your big idea. In fact, you can build, edit and publish a fully functional website directly from the device in your pocket, whether you're commuting, sitting in a coffee shop or just don't have access to a computer. This guide walks you through exactly how to create a website with your phone. We’ll cover everything from the initial setup to customizing your layout, so you can turn that business concept or portfolio website  into reality before your battery runs out. TL;DR: how to create a website with your phone Professionals in every industry, from fitness trainers to consultants, need a website to look credible and get found online. But you don't need a laptop to make it happen.  To meet your goals, your mobile site needs a few basics: clear navigation, a description of what you offer and a way for people to contact you or buy your products. Let's take a look at the quick version of how to get it done: First, choose a mobile-friendly builder like the Wix App. Next, create an account and let the AI website creator  generate a site structure for you based on your answers. Then, customize your design by swapping images and editing text directly on your screen. Finally, publish your site and share it with the world. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. How to create a website with your phone in 5 easy steps You can create your site using either the Wix App  or directly through your mobile browser. Both methods are intuitive, but the app gives you a dedicated workspace for managing your business later on. Here is the step-by-step breakdown: Choose a professional website builder Start your new project Define your website’s purpose Build your site structure Edit and go live 01. Choose a professional website builder First, you need the right tools. While you can code a site from scratch on a phone if you really wanted to, using a dedicated website builder is much faster and easier. You have two main paths here: Option A: The Wix App Download the Wix App from the App Store or Google Play. This is often the smoothest experience for mobile building because the interface is designed specifically for touchscreens. Option B: Mobile browser If you don't want to download an app yet, just open Chrome or Safari on your phone and go straight to the Wix website. 02. Start your new project Once you are logged in, look for the '+ Create New 'button (usually at the top or bottom of the screen). If this is your first time using Wix, you'll tap 'Create Now'. If you already have other sites, tap the site name at the top to open the menu, then select 'Create New Site'. 03. Define your website's purpose Wix needs to know what you are building so it can offer the right features. You will be asked to enter the type of site you need. Are you looking to build an online blog  to share your travel stories? Make an online store  to sell handmade jewelry? Or maybe create a portfolio website to display your photography portfolio ?  Select the category that fits best. This helps the builder load the right pages and tools, like  scheduling software  for consultants or menus for restaurants. 04. Build your site structure Now comes the fun part. You can choose how you want to build the foundation of your site: Chat with AI: You can text back and forth with the AI assistant. You tell it what you want e.g. "I need a site for my dog walking business in Chicago” and it will generate a site profile, suggest tools and even pick images and text for you. It’s like texting a designer who works instantly. Set up manually: If you prefer more hands-on control from the start, you can skip the AI chat. You will select your specific features (like "Events" or "Forms"), enter your site name and choose a template style that matches your vision. Check out the online form builder . 05. Edit and go live After the setup, you’ll land in the mobile editor. This is where you make it yours. You can swap out photos, update the text to tell your story and adjust the colors to match your brand. Everything is drag-and-drop builder tools or tap-to-edit, so you don't need to worry about messing up the code. Once you are happy with how it looks, hit 'Publish ' . Your site is now live on the web, built entirely from the palm of your hand. Discover more: How long does it take to build a website? How to create a landing page How to design a website with AI Wix website examples on phones Need some inspiration before you start? Here are a few examples of stunning websites built with Wix that look great on any device, mobile phone included. Izzy’s Wheels Izzy Wheel’s  uses a vibrant design to display their decorative wheel covers. The site uses bold colors and large, high-quality images that immediately grab attention. It’s a great example of how a site can communicate fun and inclusivity through visual design.  The "Shop Collection" button is front and center, making the user journey clear from the start. Inspired? Here’s the exact Wix website template behind this fashion website: Template name:   Bicycle store website template Clever Chefs Clever Chefs  uses mouth-watering photography to sell their catering services. The site combines appetizing visuals with clear, bold text that explains exactly what they do: "Real Chefs Cooking Real Food." It effectively targets two different audiences (schools and workplaces) by using clear sections and calls to action . Inspired? Here’s the exact Wix website template behind this catering website: Template name:   City tour company website template Veronica Solomon Veronica Solomon ’s interior design website is a masterclass in visual storytelling. As an interior designer based in Houston, her site needs to communicate luxury, boldness and style immediately. The mobile view of her site retains the high-end feel of the desktop version, ensuring that potential clients get the full "wow" factor even on a small screen. The site uses high-quality imagery to do the heavy lifting, allowing the work to speak for itself. The "Start Your Journey" call-to-action is front and center, making it easy for visitors to book a consultation. It’s a perfect example of a portfolio-driven business that relies on strong visuals and clear navigation. Inspired? Here’s the exact Wix website template behind this interior design website: Template name:   Hotel design studio website template You may also be interested in other interior design portfolio examples . How to create a website with your phone FAQ Can I really build a professional site just using my phone? Absolutely. Modern website builders like Wix are optimized for mobile creation. You get access to the same powerful design tools, security features and hosting capabilities as you would on a desktop. Many business owners run their entire operation, from building the site to managing orders, strictly from their mobile devices. Read more: how to create a professional website . Is it free to create a website on my phone? Yes, you can start for free. Wix offers a free plan that lets you build, publish and host your site without paying a dime. This is perfect for testing the waters. If you decide later that you want a custom domain name (like www.mybusiness.com) or need to accept online payments, you can upgrade to a Premium plan directly from the app. Learn more about Wix Plans . Will my site look good on computers if I build it on a phone? Yes. Wix sites are automatically responsive. This means that even if you build the layout on a small mobile screen, the platform automatically adjusts the design so it looks professional and functions perfectly on desktops, laptops and tablets. You don't have to design two separate versions of your site.

The perfect domain is just a click away: claim your domain →  If you’re looking to buy a domain name  and your first-choice is already taken, there’s no need to despair. Finding out your ideal domain name is already registered is a common speed bump, but it often leads to even more creative and memorable branding choices.  There are many paths to a successful website address, from clever tweaks to exploring different extensions. We’ll walk you through the best options so you can secure your spot on the web and get back to creating a website .  You will learn actionable strategies to secure a great URL that fits your business perfectly, even if your first choice is gone. Learn more: why do I need a domain name? TL;DR: what to do if domain name is taken If you're in a hurry to secure your site's address, here is a quick snapshot of the most effective strategies we cover below. These range from simple tweaks to professional negotiations. Strategy Best for Why it works Alternative TLDs Startups, tech, stores Keeps your name intact with a modern ending like .tech or .shop. Add a modifier Apps, services Adding "get" or "try" creates a clear call to action. Use location Local businesses Improves local SEO and clarifies where you operate. Abbreviations Long brand names Makes the URL easier to type and remember. Country codes International markets Shows users exactly which region you serve (e.g., . co.uk ). Hyphens Multi-word names Improves readability for complex names (use sparingly). Buy it Established brands Secures the exact match if you have the budget. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. 7 strategies for what to do if domain name is taken When your heart is set on a specific name, it helps to have a plan B that feels just as strong as plan A. Here are the top 7 methods to pivot without losing your brand identity. 01. Consider alternative top-level domain (TLD) extensions Check out the full list of TLDs  available with Wix domains. The " .com domain " extension is the most popular, which is exactly why it’s often the hardest to get. Fortunately, there are hundreds of other options of TLD extensions that exist, that may actually suit your business better. If you run a clothing boutique, a .store , .shop  or .fashion extension tells visitors what you do instantly. Tech startups often flock to .io, .tech  or .ai , while creative portfolios look great with .design or .studio . Using a different extension allows you to keep your original name while adding a layer of context. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, Product Manager at Wix 02. Add a relevant verb or noun If the exact match is gone, try adding a short word to the beginning or end of your name. This is a popular tactic for apps and service-based businesses. Words like "get," "try," "hello," or "use" turn your domain into an action.  For example, if " FlowFlowers.com " is taken, " GetFlowFlowers.com " or " ShopFlow.com " might still be available. It keeps the core of your brand visible while often making the URL sound more conversational. 03. Incorporate your location For businesses with a physical storefront or a specific service area, adding your city or region is a smart move. It signals to search engines and visitors exactly where you are located. A URL like " BestBagelsNYC.com " is often more valuable for local traffic than a generic " BestBagels.com " anyway.  This strategy works exceptionally well for restaurants, salons and real estate agents who rely on local clientele. Learn more: is .shop a good domain? 04. Use an abbreviation or acronym Long domain names can be prone to typos, so shortening yours might actually be an upgrade. If your business is named "San Francisco Graphic Design Studio," looking for " SFGDS.com " or " SFDesign.com " saves your visitors keystrokes.  Just ensure the acronym doesn't spell anything unintended or confusing. This approach keeps things punchy and professional. Discover more: what are custom domains? 05. Try a country code TLD (ccTLD) Find your desired country code domain →  If you operate primarily in one country, a country code TLD (ccTLD) like .ca  for Canada, .co.uk for the United Kingdom or .de  for Germany is a fantastic option. As of June 2024, there were approximately  362.4 million domain names registered worldwide , with about 38% of those under country-code top-level domains (ccTLDs). These domains build trust with local users who prefer shopping or working with domestic businesses.  Search engines also use these codes to understand which geographic audience you are targeting, which can boost your local visibility. "If your desired domain is already taken, consider using alternatives like .net, .shop or .info. These can still effectively represent your business. Another strategy is to add relevant keywords to your domain name like industry or location. This way, you can create a memorable and relevant domain name for your business. - Keren Friedlander, Product Manager at Wix 06. Experiment with a hyphen Using a hyphen is a debated topic, but it can be effective if used correctly. If " CoolShoes.com " is taken, " Cool-Shoes.com " tells search engines that these are two distinct words. It can make the name easier to read.  However, avoid using more than one hyphen, as it can look spammy or be difficult for users to explain verbally to friends. 07. Attempt to purchase the domain Sometimes the domain is taken, but not being used. If you see a "for sale" landing page or a parked page when you type in the address, you might be able to buy it. You can check the WHOIS database to find the owner's contact info or use a broker service to negotiate on your behalf. Be prepared that premium domains can carry a higher price tag, but for the perfect match, it might be worth the investment. “Paying [for a premium domain] isn't just about owning a name, but about stepping into existing authority instead of fighting for scraps. If I can pick up a domain that already has trust, backlinks and history, I'm not starting at zero. I'm walking into a space where search engines already see value." - Milosz Krasinski, International SEO Consultant and owner of Chilli Fruit Web Consulting Learn more: How to transfer a domain name How to buy expired domains How to check if a domain name is available Benefits of finding a creative alternative Sticking to your original brand vision while modifying the domain has distinct advantages. It allows you to maintain consistency across your marketing materials, logo and social media handles. When you creatively tweak the domain, such as adding a "get" or switching to ".co", you preserve the memorable part of your brand name. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, Product Manager at Wix Challenges of changing your domain strategy While alternatives are great, there are challenges to watch out for. One of the main challenges is confusion for customers. If the original ".com" is owned by a direct competitor, using a similar name with a different extension could confuse your customer base. They might accidentally land on the other site instead of yours.  Additionally, changing your name entirely to fit a domain can dilute the brand equity you may have already built offline. What to do if your domain name is taken: next steps to take with Wix Finding out your ideal domain name is already taken can be frustrating, but it doesn’t mean you’re stuck.  If the exact name isn’t available, use a domain name search tool or domain name generator to explore alternative options. Wix provides instant domain name search, helping you quickly check availability and discover variations that match your brand. With a simple, guided interface, Wix offers easy domain name search, showing suggested alternatives based on keywords, wording adjustments and different domain extensions. Behind the scenes, Wix powers real-time domain name search so you find the right fit fast, without delays or outdated availability results. Here’s how to navigate the process to find a strong alternative and move forward quickly. Check if the domain name is truly taken See if the domain is actively in use Use domain name search or generator Try smart variations Choose and register your domain Lock it in for the long term 01. Check if the domain name is truly taken Before changing direction, confirm the domain’s status. Use the Wix WHOIS domain lookup  tool to see whether the name is registered, who owns it and whether it may become available soon. 02. See if the domain is actively in use A taken domain isn’t always being used. If the domain leads to a blank page or parked site, it may be worth monitoring or exploring alternative versions of the name. Learn more about parked domains .  03. Use a domain name search or generator If the exact name isn’t available, use a domain name search  tool or domain name generator  to discover variations. Wix offers easy domain name search with a simple interface that guides you through available names and suggested variations. These tools suggest available alternatives by adding keywords, adjusting wording or recommending different domain extensions. As Wix powers real-time domain name search,  you can find the right fit fast, without delays or outdated availability information. 04. Try smart variations Consider small but meaningful tweaks, such as: Adding a keyword (e.g. get , shop , online , app ) Using a different extension (like .co, .store or .io) Slightly reordering words while keeping the brand clear 05. Choose and register your domain When you're ready to pick your new address, keep simplicity front and center. The best domains are easy to spell, easy to say and impossible to forget. Avoid using numbers that could be mistaken for words (like "4" vs "four") and steer clear of slang that might go out of style. Once you find an available option that fits your brand, register it as soon as possible. Domains are claimed quickly, so securing it early helps protect your name and lets you move ahead with your website. Learn more: How to choose a domain name How to buy a domain name How to register a domain name 06. Lock it in for the long term To avoid losing your domain later, enable auto-renewal and consider registering it for multiple years. This helps protect your brand as you grow. Learn more about how to trademark a domain name . What to do if domain name is taken FAQ Is .com always the best option? While .com is the most recognized and memorable extension, it isn't strictly "better" for performance. Search engines treat other standard extensions like .net , .co  and .org  equally.  The best option is one that your customers can remember and trust, which sometimes means choosing a niche extension like .tech  or .art  over a long, complicated .com. Can I just wait for the domain to expire? You can try, but it’s a risky strategy. Most domain owners have auto-renew enabled, meaning it won’t become a dropped domain  simply because a year has passed.  Even if it does expire, there is a grace period for the owner to reclaim it. If you really want a specific name that appears inactive, using a backorder service or contacting the owner directly is a more proactive approach. How do I contact a domain owner? You can look up the domain in the public WHOIS database. This directory lists registration details for domains.  However, many owners use privacy protection to hide their personal email. In that case, there is often a generic email alias provided (like "contact@privacyprotect.com") that forwards your message to the owner, or a form on the registrar's site to reach out to them.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → A good portfolio can land you a new job, new clients, more money—you name it. So it goes without saying that you should invest time into finding the right platform for building your personal site. If you're not sure how to make a website , the best portfolio website builders can do the heavy work for you. They simplify the process of uploading work samples, adding testimonials and sharing your contact information with prospective clients, employers and collaborators. With so many portfolio website builders on the market, how do you sort through all of your options and find the best one for you? Keep reading to explore the biggest differences and advantages of the top portfolio website builders. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. What is a portfolio website builder? A portfolio website builder is a tool or platform specifically designed to help individuals, freelancers, artists, photographers, designers and other creative professionals showcase their work online in an organized and visually appealing manner. These builders typically offer templates and features tailored to highlight portfolios effectively. Ready to start building a portfolio? Use Wix to create a portfolio website  today. The 6 best portfolio website builders Without further ado, here’s a close look at the best portfolio website builders on the web: Wix Authory GoDaddy Jimdo Weebly Hostinger 01. Wix When it comes to starting a small business , your portfolio is your digital calling card, so it’s important that it reflects your unique professional identity (see digital portfolio examples ). Wix offers a drag-and-drop builder that still gives you tons of creative freedom. You can choose from a variety of professionally designed best portfolio layouts , then customize your design however you’d like. Alternatively, you could use Wix’s AI website builder to create a site from head to toe in minutes. All you need to do is tell the AI what you’d like to achieve with your portfolio. The builder will whip up a site, complete with pre-generated text, images and pages. Once you’ve got a foundation, it’s time to fill it with the goods. Wix’s AI portfolio creator simplifies the process of uploading your content. Just bulk-upload your images, then allow the AI to quickly sort your images into collections with suggested project titles and descriptions. You also have Wix's media manager at your disposal. The sophisticated photo editor makes it easy to cast your imagery in the best light, and a video maker enables you to build highlight reels with minimal or no video-editing experience. You can even experiment with Wixel's AI image generator to craft visuals that perfectly complement your portfolio. Get started with a Wix portfolio template today. Wix’s portfolio builder goes beyond aesthetics; it’s a dynamic platform with robust business solutions that can help you promote your business, showcase your unique capabilities and convert visitors right on the spot. With Wix's scheduling software, you can easily manage appointments and consultations, streamlining your client interactions. The built-in analytics provide valuable insights into how your portfolio is performing, helping you make informed decisions to improve your online presence. Wix simplifies the business side of things too with its invoice generator , ensuring you get paid promptly for your services. Need to network? The business card maker lets you create professional cards to share your contact details. And if you're in need of a standout logo, Wix's logo maker has you covered. Plus, you can engage your audience and establish your expertise with the blog maker, making your portfolio not just a showcase but a dynamic hub for your career growth. Best for: Small businesses Notable Wix features : profession-focused templates, intuitive website editor, logo maker, contact forms, analytics, app for making changes on the go, personalized SEO checklist, video maker, AI website builder Pricing: Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $36/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Can be free forever, but you can upgrade to a Premium plan any time for advanced features. (Learn more: How much does a website cost .) Ready to try out Wix? Sign up for free. 02. Authory If you’re too busy to tackle the tedious but essential task of learning how to make a portfolio , consider letting Authory do it for you. This portfolio builder crawls the web for anything with your byline—articles, videos, podcasts, even social media posts—and assembles it in a tidy package. It automatically creates backups for everything you've ever created, ensuring you don't lose your clips if clients shut down their websites. Additionally, Authory self-updates and notifies you when new content bearing your name is published. Unlike other content aggregators, Authory has customization options. If any of your projects aren’t linked to your name, you can add them manually. Don’t like the basic setup? Choose from 12 templates to change up the design and layout. Want to incorporate your branding? Change the colors and fonts, add your logo and use a custom domain. Unlike aggregators like Muck Rack, you’re also in control of the organization of the curation so that you can showcase the different aspects of your work. For example, you can display all of your case studies in one category and all of your blog content in another. Or, if you’re primarily a science journalist but freelance for fashion magazines on the side, you could show off your science articles separately from your fashion work. Thanks to the social media tracking tool, your Authory portfolio can help you prove your ROI to clients. It tracks how many times your work has been shared or liked on major social media platforms. You can sort by platform to understand where your content gets the most engagement. You won’t even need to log in to see how you’re doing, because Authory will email you a metrics digest every week. Best for: Content creators Notable features: Automated self-updating portfolio, design customizations, work sample backups, analytics, content tracking, curated content options, automated newsletter Pricing: Pricing starts at $12 per month for annual plans Learn more: Best website builders for designers 03. GoDaddy While many portfolio website builders allow you to start with a template or an AI-generated site, GoDaddy makes the process even easier. All you need to do is answer a few questions, and GoDaddy will automatically create your portfolio in a few minutes. Afterward, you can simply upload photos, videos or PDFs of your projects and add text to showcase your work. With GoDaddy, you can store up to 250 photos in your portfolio. With a gallery, prospective clients can scroll from work sample to work sample on any device. You can finish up your portfolio website by adding a contact form to get leads, adding a price list for services and writing an “About Me” page. After publication, GoDaddy helps you spread the word about your portfolio with its built-in marketing tools. You can optimize your portfolio for search engines and reach new audiences with social media and email marketing capabilities. For those looking to monetize their portfolio, you can allow visitors to book one-time or recurring appointments and services or purchase featured products. Best for: Job seekers Notable features: AI website builder, content management system, templates, professional email for one year, custom domain name Pricing: Starts at $9.99 per month with an annual plan 04. Jimdo Jimdo is a popular choice for those on a budget. You can show off what you do on a website that looks like it was custom-built for you, without the custom price tag. Unlike other portfolio builders, which may only offer a free plan as a limited trial, Jimdo has a free plan that’s supported by ads. With the free plan, your portfolio will have a .jimdosite.com subdomain, which you can upgrade as your needs grow. Answer a few questions about what you want from your website, and Jimdo’s portfolio maker will generate it for you. Then, all that’s left to do is customize your portfolio. Upload your new logo and images to your website. Use Jimdo’s slideshow feature to display the media assets you upload or pull from your connected social media accounts in an eye-catching way. Put the finishing touches on your portfolio by customizing fonts and colors. Once your online portfolio looks how you want it, Jimdo can help you attract and analyze traffic. Its SEO tools are great for beginners who want to know how to show up on Google search engine results pages. Plus, Jimdo’s built-in analytics help you discover where your traffic comes from. Best for: Personal websites Notable features: Logo maker, portfolio generator, SEO tools, social media, domain name options Pricing: Free plan has ads and a .jimdosite.com subdomain. Ad-free plans start at $9 per month. 05. Weebly Weebly is often praised as one of the best website portfolio builders because it’s equipped with powerful features. For example, instead of displaying your work in the form of static images, you can create a multimedia experience with galleries, slideshows, PDFs and high-definition videos. With unlimited storage, there’s no limit to how much media you can upload. Third-party apps for image and video galleries make your portfolio even more versatile. A portfolio website from Weebly can help you boost your personal brand. You can enhance your portfolio by adding a blog to engage with website visitors beyond your work samples. By connecting a custom domain name, you can add credibility to make your portfolio feel as professional as it looks. Weebly’s SEO tools help your portfolio show up on Google and Bing. Having strong contact forms on your portfolio makes it super easy for folks who stumble upon your work to reach out and connect with you. Best for: Creatives Notable features: Custom domain name, unlimited storage, SEO tools, contact forms, blogging tools, multimedia upload, third-party apps, drag-and-drop website editor Pricing: Starts at $8 per month 06. Hostinger If you're looking to create a portfolio quickly, you might want to check out Hostinger's AI website builder. It asks you three questions, then uses ChatGPT to help create a portfolio for you. Once it's done, you can personalize it with your own branding, images, and content. All Hostinger websites are built to be responsive, which means visitors will be able to see your work in all its glory whether they’re viewing it from a desktop, tablet or smartphone. Additionally, they're optimized with SEO best practices, making your portfolio easily discoverable. When you build your portfolio through Hostinger, you’ll get a free domain, free custom email addresses, web hosting, 24/7 customer support and marketing integrations. While most portfolio builders charge extra for eCommerce capabilities, they come free with Hostinger, so you can sell products you show off online. Hostinger sites can accommodate up to 20 payment methods. And, you can manage inventory easily with Hostinger’s intuitive dashboard. Best for: Beginners Notable features: AI website builder, AI writer, custom domain name, free email addresses, built-in eCommerce Pricing: Starts at $2.99 per month Best portfolio website builders review What are some free websites where I can create a portfolio? Looking to create free portfolio sites? Check out these examples: Wix.com : create a free portfolio site easily with its drag and drop editor and templates. Portofliobox : designed for creatives to create free portfolio websites. Deviant Art : is one of the largest online spaces where artists and creatives can showcase their portfolio sites. Crevado : an online tool that makes it easy for creative professionals like photographers and designers to build a free portfolio website. Behance: a creative network where millions of professionals showcase their portfolios and connect. JournoPortfolio: for journalists and writers to create a free portfolio site and backup published articles. Learn more: How does an AI website builder work What to consider in a portfolio website builder When selecting a portfolio website builder, it's essential to consider several key factors to ensure it meets your specific needs and goals. Here's what to consider: Ease of use Look for a portfolio builder with an intuitive interface and easy-to-use tools, allowing you to create and customize your portfolio without technical expertise or coding skills. Something with drag and drop functionality is always a good idea. Templates and design options Choose a builder that offers a variety of professionally designed templates tailored to showcase different types of creative work. Additionally, consider the level of customization available, including options for adjusting colors, fonts, layouts and adding multimedia elements. Ensure the templates allow you to showcase your best work in an engaging and professional manner, whether through images, videos or other media. Portfolio management features Evaluate the builder's portfolio management capabilities, including the ability to upload, organize and display your work effectively. Look for features such as gallery creation, categorization and easy item arrangement. A good portfolio builder should also enable you to tell a compelling story about your achievements, growth or creative evolution through its presentation tools. SEO tools Check if the builder includes SEO features to optimize your portfolio for search engines, such as customizable metadata, keyword optimization and sitemap generation, helping improve your online visibility and attract potential clients or employers. The ability to make your portfolio searchable and easily found online is a key benefit of having an online presence. Integration options Consider whether the builder integrates with other tools and platforms you use, such as social media platforms, analytics tools or eCommerce solutions , to enhance functionality and streamline workflows. Performance and reliability Choose a portfolio builder with reliable website hosting and fast loading times to ensure your portfolio website performs well and provides a positive user experience for visitors. What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you - the reliability of the hosting, the level of security that’s in order to protect your visitor’s data, and of course your site's speed. Even if infrastructure is not the first thought that comes to mind when it comes to making a website, if it’s not robust enough, it can cause large headaches for website owners when trying to scale a website later on. Esin D. Habif, Product Marketing Lead Outbound at Wix.com Cost and pricing plans Consider the builder's pricing structure and plans, including any free options or trial periods available, as well as the cost of premium features or upgrades. Choose a plan that fits your budget and offers the features you need. With Wix, you can make a portfolio for free, or choose from a paid plan. User reviews and reputation Research user reviews and testimonials to gauge the builder's reputation and user satisfaction. Look for feedback on usability, features, customer support and overall experience to help inform your decision. Learn more: Best freelance website builders and how to build a professional website L earning curve Consider how easy the platform is to learn and how much time you’re willing to invest in mastering it. Some builders are more beginner-friendly, while others may require more technical knowledge or a steeper learning curve. Choose one that matches your skill level and time availability. How to make a portfolio website on Wix Creating a portfolio website is your chance to show off your work and impress potential clients or employers. Follow these steps to build your perfect portfolio website with Wix: Sign up or log in to your Wix account. Click “Create New Site” and select “Portfolio & CV” to browse templates. Choose a template and click “Edit Template” to start customizing. Use the Wix Editor to drag, drop and adjust elements like text, images and galleries. Upload your work, add descriptions and include an “About Me” section. Add a contact form or links so visitors can reach you easily. Switch to Mobile View to ensure your site looks perfect on all devices. Preview your site, then click “Publish” to make it live. Upgrade to a Premium Plan to connect a custom domain for a professional touch. Use Wix’s SEO tools to optimize your site and attract more visitors. Best portfolio website builders FAQ Is making a portfolio website worth it? Making a portfolio website is absolutely worth it as it lets you display your work and attract new clients and job opportunities. Portfolio websites are suitable for professionals who need to show off their work, such as designers, academics and actors. Need inspiration? Check out these examples: Writing portfolio examples UX portfolios Modeling portfolios Photography portfolios Architecture portfolios Model portfolio examples Interior design portfolio examples Art portfolio websites Graphic design portfolio examples Can I make a portfolio website for free? Many portfolio website builders offer free trials or simplified versions of their offerings for free. For example, Wix lets you make a professional website that’s free forever. What is the best portfolio website for designers? Wix Studio is the best portfolio website for designers as it’s built for agencies, helps you scale creation and is equipped with project management and collaboration tools. What is the cheapest portfolio website builder? You can create a free portfolio on Wix. Free Wix websites have Wix branding but no ads. When you’re ready for more advanced features, you can switch to one of the premium plans . What portfolio website builder has the best templates? Wix offers a large library of professionally-designed templates. Wix has portfolio templates for all kinds of professions, including carpenters, video game designers, researchers, actors, academics and makeup artists. What should I put on my portfolio website? At a minimum, your portfolio website should consist of work samples, contact information, your resume and client testimonials. You can make money by adding an eCommerce store and boost engagement with a blog. Is Wix good for portfolios? Wix works well for portfolios because it offers numerous visually driven portfolio templates specifically designed to showcase creative work like photography or design. Its intuitive drag-and-drop editor makes customizing layouts easy without coding as well.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Starting a freelance career can unleash a wide range of emotions, from the terrifying to the empowering. While it might not be the easiest of professional paths, running your own graphic design business does guarantee a sense of satisfaction and accomplishment, knowing your every cent was earned through your own hard work and skills. To help you on your journey to self-employment, we’ve compiled a list of the most important things to keep in mind when becoming your own boss. Say hello to the complete checklist on how to become a freelance graphic designer, covering everything from creating a website , how to make a website and setting up a productive working station, to creating a graphic design portfolio example , to demanding compensation from clients (on time, please!). Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. What is a graphic design freelancer? A graphic design freelancer is a professional who offers graphic design services on a freelance basis. Instead of being employed by a specific company or agency, a graphic design freelancer operates independently and is self-employed. Freelancers in graphic design are typically hired on a project-by-project basis by clients who require design expertise for various visual communication needs. Graphic design freelancers possess skills in visual communication, layout design, typography, color theory and the use of graphic design software or other design tools. They may work with clients from diverse industries, including marketing, advertising, publishing and web development. Learn more: Types of designers How to become a freelance graphic designer Master your design skills Make bureaucracy your friend (or at least try) Personal branding is key Be business savvy and prepared Client better have my money Juggle the perfect work-life balance Stay updated in the industry Market yourself Illustration by Wix user  Jennifer Xiao 01. Master your design skills Freelance graphic design isn’t just about creative ideas – it’s about turning those ideas into visually stunning, professional-quality work. That starts with sharpening your technical skills. Mastering tools like Adobe Illustrator and Photoshop is a solid foundation when you’re just starting out. If you’re not comfortable with them yet, take the time to explore their features and practice. The more you familiarize yourself with these tools, the better prepared you’ll be to handle client projects with confidence. Investing in your education is an important step, whether through formal programs or online courses. Webinars and specialized lessons can help you refine advanced software techniques or branch into niche skills, like creating vector illustrations or 3D modeling. These small time commitments can lead to major breakthroughs as your career grows. Building on your technical skills, don’t forget the core principles of great design. Understanding color theory, typography and layout principles can stop a design from “feeling off” and turn it into something polished and professional. Try staying curious about emerging tools, dynamic trends and new techniques. Could an online animation workshop add motion design to your offerings? Could experimenting with AI design tools open new horizons? Whether it’s upgrading your software know-how or branching into fresh skills, every step forward means more confidence and opportunity. 02. Make bureaucracy your friend (or at least try) Becoming self-employed means, first and foremost, starting a business on your own. This requires a lot of hands-down, hardcore finances on your part. While it’s the job itself that you love most, know that freelancing is just as much about business and numbers as it is about design. Here is what you need to look out for in order to remain on top of your paperwork at all times: Open a business: Research the basic laws of starting a web design business in your location. Consult with your local authorities about the process, then register as a small business. Tax payments: Consult with a tax accountant and read up on tax laws for independent contractors – it’s important to know what fraction of your payout per assignment must be paid to the government. Work permits: Look into all relevant permits and permissions you might need to obtain. For example, some local authorities require specific permits for working from home. Bookkeeping: Set up a financial bookkeeping system that works for you and complies with the local filing laws. Note that there are many affordable online platforms that can benefit you with this. Get folders (physical, virtual or both) to file all invoices and payments. Be as organized as you can with this – we recommend arranging all paperwork by month and year. Some freelancers choose (or are entitled by law) to hire an accountant to help them file paperwork. If you’re thinking of hiring an accountant, make sure the decision is financially plausible for you. Plan ahead: Even if you’re just starting your career, it’s not too early to plan ahead. In fact, when it comes to saving for your retirement, the earlier the better. Take the time to decide on your savings, whether it’s a pension fund or any other form of long-term savings, and make sure to contribute regularly. 03. Self-branding is key Some newly-freelance graphic designers feel that their portfolio doesn’t align with the kind of jobs that they’re interested in getting. In those cases, it might be tempting to work on free personal projects before even looking for the first job, from book cover ideas to wedding invitations. But if you’re as well-trained and professional as we know you to be, remember that your portfolio will grow with time and experience, and that’s fine. When starting out, it’s better to work on your personal branding rather than create new projects – and the job offers are sure to follow. As with most branding projects, concentrate on a great website, strong logo and branded merchandise - including taking inspiration from some great general portfolio website examples. Online portfolio : A sharp online presence is a must for getting the clients and projects you want. Portfolio websites serve as the foundation for your branding efforts, and are a useful way to introduce yourself to potential clients. Approach making your online design portfolio just as you would any other design project. For some inspiration, check out these graphic design magazines to see what other designers are doing online. Go for a website design that creates an experience and is also beautiful in its own right, showcasing you at your very best. Curating only your best and most representative work (around six to eight projects) is recommended. You can also use your portfolio website as an online store , enabling you to sell art online as an additional source of income. Take inspiration from these freelance websites. Make sure to add an updated version of your graphic design resume, your contact information and social media links, so that clients can reach you easily. Also include a written summary explaining who you are and what it is that you do. Last but not least, remember to make your website mobile friendly. Personal logo: While a logo is not a must for graphic designers, it’s also best not to type your name in Arial font at the top of your paperwork or website. Whether it’s an actual logo, an icon or any other creative interpretation, make your skills stand out across all platforms. You can use a logo maker to create your own, or check out logo ideas to get inspired. Need a name first? Check our our design name generator for inspiration. Branded merch: The visual language and brand identity you’ve crafted for your business should be carried across to your stationery as well. Sprinkle some of your creative stardust on your official papers, helping you stay on brand every time you generate an invoice or write a check. Brand your freelance business with a cohesive visual language. 04. Be business savvy and prepared Freelance work is much more fluid and dynamic than a nine-to-five job. You could be overloaded with work for several months on end, then scratching for any gig you can find soon after. One way to acknowledge that it’s common for work to come and go in cycles, and it’s nothing to worry about. Some other ways to prepare for this include: Save for a rainy day: Keep track of your expenses and income. As self-explanatory as it may sound, make sure that your expenses don’t go over your earnings. When starting your own business, try to have a few months worth of living expenses saved up on the side, which could come in handy during the quieter periods. Make a yearly plan: Work out a personal annual budget, and be as realistic as you can with your forecast. Write down all major expenses that you anticipate to help you prepare in advance (Are you going on a holiday? Is your best friend getting married?). Making an annual business plan, rather than a monthly one, will enable you to navigate your finances knowledgeably and efficiently. 05. Client better have my money Working with clients is a tricky art form of its own. Going into it, remember that your work is valuable. Your clients have a need, and you provide them with a solution – a service business that deserves compensation, with actual money. Follow these guidelines to ensure that you get what you deserve: Never work for free: No matter what credit they may promise, the crazy exposure you might receive or the esteem and prestige, design is your profession and you deserve to be paid for what you do. Unless you work for a nonprofit or an important cause that you’re truly passionate about, it really is as simple as that. Sign a contract: A design job is a business transaction. As such, it requires a contract to clearly detail each side’s obligations. A contract is an important method of protecting your rights and preventing major surprises from popping up down the line (such as the client suddenly asking for an animated GIF version of the logo on the day of the deadline). The contract should also detail the work process, so that both sides know what to expect. Use mood boards to help you plan your work and make sure to specify how many optional designs you’ll be presenting to the client in the first stage (we recommend around three initial designs). You'll also want to specify the number of revisions you plan on doing from there. This should prevent you from being dragged down the rabbit hole of never ending comments (“My cousin doesn’t like purple, please change”) and endless back and forth conversations (“Not too fond of orange, either”). Also, make sure that your contract protects your intellectual property rights. Payment terms: Before going into a project, agree on its payment terms and include those on your invoice. The standard is usually 30 days since terminating the project. In case a client is late on payment, enforce your right to be paid on time. You can also charge interest on late payments (look into legislation on this one, too). Just as you’re expected to meet your deadlines, the client should also meet payment deadlines. Payment stages: In long-term projects, you don’t have to wait until the very end to get the cash flowing. Before accepting the project, set payment stages so that you get paid as you go. You can determine a schedule that includes a deposit to be paid upfront (before you begin working), followed by an extra payment stage midway, and finally the majority of the total to be paid at the end of the project. Define clear dates for each of the stages, and include those in your contract. Pricing done right: Deciding what to charge for a project is never an easy call. Therefore, always base your pricing on market research. Establish a minimum rate, so you know not to take on projects below that number. Estimating how much you’ll charge per project can be done either according to an hourly rate, or according to the scope of the project. If you go for the latter, we recommend charging by the amount of assets included, with an added margin for modifications (usually about 30%). 06. Juggling the perfect work-life balance Differentiating work from personal life is much easier when you leave the office at the end of a work day. But when home is also your office, and the success of your new business lies solely in your hands, it’s harder to tell the two apart. Set your limits early on, so that you know when it’s okay for you to indulge in an extended late brunch, versus the instances in which work might overflow into the weekend. Working hours: When a client hires your services, it’s easy to feel like you owe them the world. But luckily, you don’t. Leave room for your personal life by setting daily work shifts and not going overtime. Work for a total of eight to nine hours per day, but no more. Create a routine by sticking to regular start and end times for your day, with regular breaks (a few quick five to ten minute breaks and one that’s significantly longer). A room of one’s own: Freelance design work can be done almost anywhere, or more specifically wherever there’s WiFi, but productivity is a completely different matter. Create a working environment that puts you in the right mood, and be sure to keep distractions to a minimum in order to better manage your time. One rule of thumb we can vouch for: working in bed is never a good idea. What friends are for: Freelance life can sometimes get very lonely. Find people you trust and make a point of asking their professional opinion from time to time, or hop on a video chat. Creativity and inspiration often happen when people collaborate, so reach out when you’ve hit a creative designer block or could simply use someone to talk to. Just say no (sometimes): Being self-employed doesn’t mean that you have to accept all projects that come your way. Knowing when to say no to a job offer is part of the game, too. Taking the wrong job can often lead to frustration, or clog up your schedule so that you’re unavailable for better offers that might be right around the corner. As you learn what’s right for you, don’t be afraid to turn down projects that you’re not excited about and that won’t take you in the right professional path. 07. Stay updated in the industry The design world never stands still. New tools, trends and techniques are constantly emerging, and as a freelancer, staying in the loop isn’t just a good idea – it’s a must. Think of it as part of your job to keep your skills sharp and your work relevant. Start by setting aside a little time each week for research and learning. Follow leading design blogs and subscribe to newsletters. Staying inspired by other designers’ work not only keeps you motivated but also gives you insight into what’s trending in the market. Don’t forget the value of being part of a creative community. Attend design conferences, local workshops or even virtual meetups to connect with other professionals. Not only do these spaces offer exposure to fresh ideas, but they can also lead to valuable networking and collaboration opportunities. You also need to keep your portfolio in check. Update it regularly to include your latest and greatest projects. This will keep your work aligned with updated industry standards and client expectations. The industry will always evolve, and by staying curious and adaptable, you can grow alongside it. 08. Market yourself Now that you’re ready to go, it’s time to land your first clients as a freelance graphic designer. Remember that finding clients will get easier with time. Once you have a few happy customers, they’ll do most of the word-of-mouth for you, so that things will eventually gain their own momentum and traction. But until you hustle your way to the top, here are a proactive few steps to get you started: Bring traffic to your site: Ensure that your portfolio website is optimized to be found on search engines like Google by upping your SEO (Search Engine Optimization). Add relevant keywords for your field and specialty to improve your chances of showing up in Google search results. Consider including your title or speciality as part of your domain name (for example, ‘yournamedesign.com’). Add metadata and alt text to your visuals, and include social links and buttons to your Pinterest design so people can easily share your work. Social media: Make the best out of social networks such as LinkedIn, Facebook and X. Being knowledgeable on tips for Instagram design is also crucial, as Instagram is one of the best social platforms for designers to display their work. Reach out to your friends and followers online to announce your recent shift into freelancing. Referrals and work offers often come from people who already know and appreciate you. Be sure to also utilize more niche, professional social platforms like Behance, Dribbble and Vimeo. Network: Even if terms like ‘networking’ cause you to cringe, don’t worry. You needn’t be a pushy salesperson, shaking hands and passing out business cards. Just being yourself, keeping in touch with peers and getting to know people from the industry can help you form genuine connections that might prove themselves valuable. That being said, don’t shy away from networking opportunities like online classes and communities, design contests, and more, and if you decide you want them, you can always create business cards that really highlight your design identity. Focus on the client: When communicating with a client, try to focus the conversation around their needs and vision, and less on your skillset. Remember that freelance work is about providing service to a client. As a result, your work won’t be measured by how gorgeous your designs are, but by how well you’re able to solve your clients’ problems. Online job boards: Job boards such as the Wix Marketplace are a good opportunity to jumpstart your freelancing career as a professional designer . It’s also okay to accept some lower wage jobs when getting started – you just need to get on the right path.

Ready to let your work shine? Build your portfolio →   Choosing the right business name  for your graphic design business  is like laying the first line on a blank canvas. It shapes how people perceive your work before they see a single design. Your name gives clues about your style, your focus and the kind of clients you want to attract. The most effective names are simple, memorable and aligned with the services you offer. Whether you specialize in branding, UI/UX or visual storytelling, your name should reflect that without trying too hard. In a busy graphic design  world, a name that feels sharp and purposeful helps people remember you, trust you and take you seriously. Naming your g raphic design business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. TL;DR: Graphic design business names The right name can shape how clients see your graphic design business before they even view your work. This guide walks through what makes a strong name—memorable, easy to pronounce and aligned with the services you offer. It breaks down business name ideas by style and focus, from modern and professional to clever and location-based. You’ll also find real examples, a breakdown of different business types and tips on how to brainstorm, test and refine your name. Graphic design business type How to name it Freelance graphic designer Keep it personal but flexible—use your name with a creative twist or add a word that hints at your style, like “Ink,” “Studio” or “Made.” Avoid anything that limits your services too narrowly. Design studio Focus on visual language, composition terms or materials. Names like “Grid & Gutter” or “Offset Studio” show you speak design. Abstract or poetic names work well if your studio has a strong aesthetic point of view. Creative agency Choose names that feel energetic, idea-driven or strategic. Think verbs, movement or campaign language—words like “Pulse,” “Draft,” “Merge” or “Index” help communicate your thinking power. Branding agency Go for names that feel intentional and identity-focused. Words like “Mark,” “Sigil,” “Frame” or “Form” connect well with positioning and strategy. Avoid trends—brand studios need timeless names. Web and UI/UX design company Use digital terms, interaction language or flow-inspired names. Ideas like “Tap & Flow” or “Stacklight” show you design for users, not just screens. Think about how the name feels when spoken out loud—it should feel smooth and intuitive. Packaging design studio Lean into tactile imagery, product language and structure. Words like “Wrap,” “Fold,” “Label,” or “Layer” connect your name to what clients are hiring you to build—something physical, purposeful and beautiful. Illustration-based business Use imaginative, story-driven words that reflect your style. Think in shapes, characters, or playful pairings. A bit of whimsy or cleverness helps your name feel like part of your art. Motion graphics studio Names that suggest rhythm, movement or energy work well. Use verbs, sound-related terms or visual references like “Drift,” “Echo,” “Loop,” or “Pixel Run” to express your creative tempo. Print and production firm Combine classic print terms with a clean, modern twist. Words like “Press,” “Ink,” “Proof,” “Bind,” or “Form” give structure while still allowing creativity to come through. Graphic design business name ideas to spark your creativity Unique graphic design business names Catchy graphic design business name ideas Professional graphic design business names Location-based graphic design business names Modern graphic design business name ideas Timeless graphic design business ideas Clever graphic design business names Funny graphic design business name ideas Unique graphic design business names 1. Pixel Perceptions 2. Visual Voyage 3. Artistic Alchemy Designs 4. Imagination Infusion 5. Graphic Harmony 6. Creative Canvas Co. 7. Design Dazzle Studio 8. Iconic Impressions 9. Color Craft Collective 10. Infinite Inspirations Explore these graphic design terms  to get started with brainstorming for a related name. Catchy graphic design business names 11. Design Dynamo 12. Quirk & Quill Graphics 13. Vivid Vortex Designs 14. Funky Fusion Studio 15. DazzleDraft Designs 16. PixelPulse Creations 17. WhimsyWave Graphics 18. QuirkyQuest Designs 19. ChromaCharm Studio 20. VibrantVisage Graphics Professional graphic design business names 21. Elite Elements Designs 22. Precision Pixel Studio 23. Pinnacle Palette Graphics 24. ProVision Visuals 25. Graphic Gurus Co. 26. Design Dynasty 27. Crafted Concepts Studio 28. Artistry Architects 29. Pixel Perfect Professionals 30. Executive Edge Designs Location-based graphic design business names 31. [City/Neighborhood] Design Dynamics 32. [City/Region] Vision Ventures 33. [City] Graphic Gallery 34. [City/State] Artistry Atelier 35. [City/Neighborhood] Pixel Plaza 36. [City] Creative Corner Studio 37. [City/Region] Metro Masterpiece Designs 38. [City/State] Skyline Sketch Studio 39. [City/Neighborhood] Palette Park 40. [City] Artisan Avenue Designs Modern graphic design business name ideas 41. Digital Design Domain 42. FuturaForms Studio 43. TechTrend Graphics 44. Pixel Pulse Studios 45. CyberCanvas Creations 46. Modern Mosaic Designs 47. Design Innovate Co. 48. ByteBlend Graphics 49. Urban Unleash Designs 50. TechnoTalent Studio Timeless graphic design business names 51. Classic Creations Design 52. Timeless Trends Studio 53. Heritage Hues Graphics 54. Eternal Essence Designs 55. Vintage Visions Studio 56. Nostalgic Nexus Graphics 57. Traditional Touch Designs 58. Design Legacy Studio 59. Evergreen Expressions 60. Ageless Artistry Clever graphic design business names 61. Design Dexterity 62. Pixel Puzzles Studio 63. QuirkQuest Creations 64. Artful Antics Designs 65. SmartSketch Studio 66. CraftyCanvas Creations 67. Quizzical Quill Designs 68. Pixel Playhouse Studio 69. CleverCanvas Co. 70. Design Delirium Funny graphic design business name ideas 71. Graphic Giggles Galore 72. Laughable Layouts Studio 73. Doodle Dares Designs 74. Chuckle Canvas Co. 75. Whimsical Wonders Studio 76. Hilarious Hues Graphics 77. Laugh Lines Designs 78. QuirkyQuotient Studio 79. Grin & Graphics 80. DrollDesign Dynamics Examples of graphic design business real names The Dzign Shop This design shop cleverly adds a twist to its name to reflect its unique offerings, pushing creative boundaries in the digital and physical realm. MajorGrafix This design and printing business incorporates a playful, yet futuristic element to its name, to highlight its expertise in contemporary and future design trends. Simple Creations This graphic design business manages to incorporate a sense of clarity and creativity into its name, as it reflects the personal nature and identity of their business How to choose the right graphic design business name Choosing the perfect name for your graphic design business involves thoughtful consideration. Follow these tips to make an innovative but professional decision that reflects your brand and business.  01. Consider your target audience Understand your target clientele and tailor your name to appeal to their tastes and preferences. For example, If you specialize in high-end packaging design, consider incorporating relevant keywords or design elements into your business name. All of this should be included in your graphic design business plan . 02. Consider your brand identity Reflect your desired brand image in your graphic design business name, whether it's sleek and modern, artistic and creative, or classic and timeless. Your name should align with the visual identity you want to portray. 03. Be creative Embrace creativity to make your graphic design business name stand out and be memorable. This might mean exploring wordplay, using alliteration and making use of a design company name generator to further inspire you when coming up with your small business name idea 04. Test your name ideas Gather feedback from friends, family and potential clients to refine and select the best name for your graphic design business. What appeals to them, what doesn’t and what does this leave you to work with in terms of coming up with your graphic design business name when starting your business . Things to remember: Avoid generic names. Keep the name easy to pronounce and remember. Check name availability for trademarks and domain registration . Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. Looking for a business name for another business idea? Trucking business names Consulting business names   Real estate business names   Food truck business names   Marketing business names   Construction business name ideas   Boutique business name ideas   Photography business names   Craft business name ideas Online store names Podcast names Be inspired by these graphic design portfolio examples. Graphic design business names FAQ Why is choosing the right name important for my graphic design business? Choosing the right name for your graphic design business is crucial because it serves as the first impression for potential clients. A well-crafted name sets the tone for your brand, aids in marketing efforts and significantly influences how clients perceive your design services. A memorable and relevant name can contribute to the success and growth of your graphic design business. Should I consider future expansion and scale when choosing my business name? Yes, it's advisable to consider future expansion and scalability when choosing your graphic design business name. Select a name that can accommodate potential growth and diversification of services. Avoid overly restrictive or niche-specific names that may limit your business's adaptability as it evolves. Can I change my graphic design business name in the future? While it's possible to change your graphic design business name in the future, it's generally better to choose a name you can commit to for the long term. Changing a business name can be logistically challenging and may result in confusion among clients. If a name change is necessary, plan it carefully, communicate it effectively and update all relevant materials and platforms. Can I use my name for my graphic design business? Using your own name for your graphic design business is a personal choice. Some designers opt for a personal touch, especially if their name is associated with their brand. However, consider the scalability and branding implications of using your name. If you plan to grow beyond a personal brand, a more versatile and descriptive name may be beneficial. What are some important do's and don'ts for choosing a graphic design business name? Do make sure its memorable, unique and reflective of your brand and business. There's a fine line between unique and 'makes no sense' so be sure to get that right. If you're not sure, ask current clients or other professionals in your industry for their opinion. Don't choose the first name you think of, choosing a business name is an important part of starting a business and should be done carefully.

Ready to let your work shine? Build your portfolio →   Knowing how to make a portfolio is a must for any designer or creative ready to present their work. An online portfolio is the modern business card , resume and project gallery all in one—the place clients and employers go to see what you can do. Building a website for your portfolio lets you highlight your skills and unique voice while keeping everything crisp and professional. With the right tools, you can go beyond limits and create an online presence that truly stands out. To get started, here’s a guide on how to start a website that reflects your charm and talent. TL;DR: How to make a portfolio A great portfolio puts your best work front and center while showing off your style and making it easy for clients or employers to explore and get in touch. Use clear project descriptions, high-quality images and key pages like About, Resume and Contact. Make your site easy to navigate, mobile-friendly and optimized for search engines. Get inspired, pick a design or template that fits you and use AI tools to save time and polish your visuals and text. Keep it fresh by updating often, asking for feedback, sharing it around and tailoring it to the work you want next. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a portfolio? A portfolio is a collection of your work, skills, experience and achievements. An online portfolio is a website that brings all of this together, making it easy for employers, clients or collaborators to see what you can do and understand your expertise. Portfolios are used across all fields, but the most common ones include creative arts (graphic designers, photographers, writers, musicians, etc.), technical fields (software and web developers, engineers) and business. When putting together a digital portfolio, focus on the essentials that show what you do best. What to include in a portfolio starts with your top projects, then adds a short bio or About section, your resume or work experience, contact info and any awards, testimonials or extra skills that help highlight your strengths. Whether you’re making an art portfolio , a fashion portfolio or a marketing portfolio, it’s your space to express your style, share your story, and make a lasting impression. Learn more: What is a portfolio? What makes a great portfolio? Portfolio elements Portfolio best practices Clear focus Highlight your strongest skills or niche. Make it obvious what you do so visitors immediately understand your expertise. Quality over quantity Show only your best projects. Remove outdated or weaker work to keep your portfolio sharp and impressive. Strong visuals Use high-resolution images, mockups or videos. Present work in context to help clients see its impact. Easy navigation Organize your site logically with clear menus and headings. Make it simple for visitors to find key projects quickly. Personal branding Keep colors, fonts and tone consistent. Add a bio or story that reflects your style and professional identity. Concise project descriptions Explain your role, process and results in a few sentences. Focus on what matters to clients or employers. Fast load time Optimize images and use a reliable platform. Fast pages keep visitors engaged and reduce frustration. Contact information Include a contact form, email and social links. Consider adding a call-to-action on every page. Regular updates Refresh your portfolio with new projects, achievements or testimonials. Show growth and stay relevant. Learn more: Why do I need a portfolio? How much does a portfolio cost? Common portfolio mistakes How to create an online portfolio No matter what industry you’re in, there are several key tips you’ll want to take when building your online portfolio. These range from designing your portfolio in an attractive way to making sure it sees the day of light. Ready to create an online portfolio? Start designing yours now .   Gather inspiration for your portfolio Choose your online portfolio design Showcase only your best projects Use high-quality images Include the right portfolio content and features Improve your portfolio's UX Work on your site's SEO Make it mobile-friendly Ask for honest feedback Publish and promote 01. Gather inspiration for your portfolio Creating an online portfolio begins with some visual research. Look at other  online portfolio websites  or digital portfolio examples  to generate some initial ideas.  Next, define your purpose. Decide whether your portfolio is for job applications, freelance clients or school projects, as this will shape both your content and how you present it. Choose your format. You can go with a physical binder or notebook, but a digital portfolio like a website or PDF is recommended for accessibility and reach. When looking through these resources, start thinking of the vibe you want your portfolio to convey and what experience you aim to create. Take notes or make a mood board to accompany you throughout your creative process. Consider essential details like the color palette, typography and site structure that you like, and clue yourself in on current  web design trends . Finally, gather your content. Collect all materials in one place using subfolders for work samples, your bio, testimonials and branding elements. Draft your text content, including project descriptions and your “About Me” section, in a document for easy access when building your portfolio. Gather your current resume, a professional bio, a list of your key skills and any testimonials or letters of recommendation you might have. Check out these niche website examples for inspiration: Teacher website examples AI portfolio examples Videographer portfolio examples Best UX portfolios 02. Choose your online portfolio design How do you want visitors to move from one page to the next? What do you want them to see first? These are questions you’ll ask yourself at the next step when you’re designing your actual site.  There are two easy ways to get started at this stage: Choose a template: Nearly all portfolio website builders  will offer pre-built templates that you can choose from. Wix, for example, has dozens of portfolio and CV templates  (not to mention 900+ total website templates) spanning all types of industries. Learn more about website builders in this comparison guide: Wix vs Squarespace . Design with AI: Use an AI website builder  like Wix that can create a bespoke site for you in minutes. With Wix, simply chat with AI about the type of portfolio you want to achieve—then watch as AI designs a site to match your goals and desired aesthetic. Pro tip: Decide on the hierarchy of your pages and the user journey. This will help visitors explore your work without feeling lost. Include clear menus and consider a table of contents for large portfolios. 03. Showcase only your best projects and work When learning how to make a portfolio, remember that your actual work is the core of your online portfolio, so make sure to showcase it in the best way possible. It should stand out and be easily reachable through the homepage and/or website menu. You can highlight this work by creating a dedicated “projects” page on your website. Did you know? Wix’s AI portfolio creator saves you hours of repetitive work by allowing you to upload media and instantly arrange them into projects, complete with suggested titles and descriptions. Share your best work Expose clients to your creativity and skill by sharing only your best work. Focus on quality over quantity. Choose 8 to 12 of your strongest, most recent and most relevant pieces that demonstrate the breadth of your skills. This way, you’ll bring their attention to your strengths and maintain a consistent level of quality throughout your portfolio. Include examples that highlight different aspects of your expertise, such as technical skills, creative problem-solving and collaboration. Whenever possible, include quantitative data (e.g., "Increased sales by 14%") or testimonials to validate your success. Make sure to include close-up shots of intricate details in your work, too. This allows viewers to appreciate the craftsmanship and finer elements of your designs. Arrange your items in an order that makes sense, such as by project type, chronology (most recent first) or theme. For each project, include a brief description or case study that outlines the brief, your thought process, your specific role and the project's outcome. This tells a story about your work ethic. Add context and keep it fresh For each project, include the goal, your thinking process, your specific role and the final outcome. Sharing process work like sketches or drafts can build credibility and show your problem-solving approach. Consider adding a "Passion Project" section to your portfolio. This is a space to showcase work you’ve done purely out of interest or curiosity, unrelated to client demands. It highlights your creativity, initiative and personal style, offering a refreshing glimpse into your unique perspective. Make sure to update your website every once in a while so that you’re always sharing your most recent creations. Including a variety of pieces can help people get a sense of your range. It’s helpful to add a narrative for each project so that visitors can get a sense of how you come up with creative solutions and/or work with your clients. An oft-overlooked  portfolio design tip : make sure to give a concise description of the project and mention your role, as well as any collaborators you worked with. Expert tip from Hani Safe, product manager at Wix: "An outstanding portfolio is all about storytelling. It’s not just a showcase of work, but a narrative that weaves together a professional’s skills, creativity and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal, but also tells a compelling story about the creator behind it." 04. Use high-quality visuals It’s not just  photography portfolios  that need high-quality images; all portfolios need them, whether you’re making a fashion portfolio  or a marketing portfolio .  To ensure that your work looks as impressive online as it does in real life, invest time and effort into photographing your work, your process and your products. In cases where professional photography or a photo shoot is not feasible, follow product photography best practices or use free photo-editing tools to enhance your images.  Make sure all your images are high-resolution and clearly labeled. Show your work in real-world settings Another way to enhance the presentation of your projects is by using mockups. Mockups allow you to display your designs in real-world settings, such as showing logo designs on stationery or app interfaces on devices. This not only elevates the look of your work but also helps potential clients or employers visualize how your projects come to life. Make sure to maintain a consistent visual identity using chosen colors, fonts and logos throughout your portfolio. When showcasing your images, the  Wix Pro Gallery  can set you up with customizable layouts and effects. You can also use AI tools available in Wix—like an object eraser , background remover and more—to professionalize your images. 05. Include the right portfolio content and features Once you have a good base from which you can set off and a collection of projects ready to display, it’s time to identify which additional content you want to include in your online portfolio and how to present it strategically.  This includes text, images and other media. Whether you need some  model portfolio examples  or you're creating an  industrial design portfolio ,  graphic design portfolio , a  stunning photography portfolio  or any other  type of website . Here are the most crucial pages and sections to include, plus some professional design features to consider: Homepage The virtual home of your portfolio should grab your visitors’ attention with an eye-catching design. On top of the visual aspect, your homepage is a chance to stir the curiosity of potential clients and employers with a powerful introductory sentence. Keep this sentence short and sweet, clearly expressing who you are and what you do. There’s no need to go into your biographical details here (that’s what your ‘About’ page is for), but your name and main area of expertise are an absolute must. Since your homepage acts as a starting point for visitors, be sure to also include a menu of items that’s easy to find and directs users to the right places on your site. About page The About page is where you present your background and short bio, provide essential information about your activities and summarize your unique identity and values. Include any distinctive elements, such as your achievements and skills. It can also be a good idea to clarify your current employment status and include your CV. We recommend adding a downloadable PDF so those interested in hiring you can add it to their system. You can show off your personality with puns, smart microcopy, illustrations or anything else that feels true to you. Take a cue from DA Creative which emphasizes its confident and assertive bio with futuristic graphics and bold bits of microcopy. Contact information Make sure people who’ve visited your site can easily contact you to inquire more about your services or employment status. Add a contact form, your email address, phone number and links to your social networks. These elements can be featured in various areas of your site: your main menu, on a dedicated contact page or as a pinned element on the side of the screen. It’s also a good idea to repeat your contact details in your website footer, offering visitors a final invitation to get in touch. Clients and testimonials Highlight your professionalism with a list of respected clientele who have chosen to work with you in the past. If any of your projects have been featured elsewhere or have received press coverage, mention that too (especially for a portfolio dedicated to high-ticket industries, like  architecture portfolios ). You might additionally want to drop in a testimonial or two by satisfied clients. As long as the feedback feels genuine and not over-the-top, testimonials often add credibility to your online portfolio. Adding references can also achieve this. Won any awards? Include these too. The type of award, the issuing body and the date you received it. Provide any needed context on the competition too. Incorporate professional features To craft a professional look and an engaging experience, see how you can incorporate design features that catch your visitors’ eye by taking your online portfolio design up a notch. From hover effects and parallax scrolling to animation and lightboxes, these finishing touches can help bring your website to life. They can also serve as functional tools, drawing your visitors’ attention to a specific place or generating interaction. Tata Rekso demonstrates the sizable impact these elements can have on the user experience. When you hover over one of her featured works, the text changes color and a sneak peek of the work pops up beside it. With Wix, hover effects like these are easy to add. If the effect you're looking for isn't available, you can use Wix Studio to make your site more dynamic and tailor it to your specific needs. This web development platform lets you insert code elements into your website with various custom interactions, helping you bring your most intricate visions to life on your portfolio. Contents page If your portfolio contains a lot of examples of your work and projects, you might want to consider including a contents section to organize them all. This is also a good idea if you plan to create one portfolio to reflect all your different types of projects and skills. You can use the contents page to organize your content by projects, or expertise — and help whoever you share it with navigate to the most relevant work for them. Resume Creating an online portfolio to showcase your work means it acts as a resume also. Go one step further and include a page that summarizes your work experience so far — both in-house, freelance or contractual. Include where you worked, your key responsibilities and projects and the dates. Start with the most recent first. Make sure to provide a list of your hard skills and expertise. You might include the design tools you know how to work with, or whatever is relevant for your field. Personal statement Consider starting your resume page with a personal statement to set the tone and provide context for your entire collection of work. This allows you to share your background, highlight unique skills and articulate your professional goals. A well-crafted personal statement turns your portfolio into a compelling narrative that distinguishes you in a competitive market. Showcase the design process Showing the design process in a portfolio offers a window into your creative journey and problem-solving abilities. By including sketches, drafts and various development stages, designers can vividly illustrate their approach to tackling challenges and refining ideas. This level of transparency not only highlights your creativity and adaptability but also builds trust with potential clients and employers. Are you a publicist trying to land new business? Learn how to make a PR portfolio that wins over clients. 06. Improve your portfolio's UX Now that you have your content, it’s time to make all the pieces come together. There are a number of factors to take into account for creating a strong UX, or user experience, on your website. Plan your portfolio pages and content Start by listing all the web pages you’ve decided to create. Then, identify which elements will need to be included on each page (although if you used an AI website builder, your site may already be hooked up with all the core elements and content that you need). For example, a project page might include a featured image, header and description, plus a few extra images or media features. Listing the items on each page will help you decide on their hierarchy before fleshing out the content. Guide users with navigation and structure Don’t forget to add a table of contents, especially if your portfolio spans multiple pages or showcases a wide variety of work. A table of contents makes it easier for users to find specific sections or projects quickly, improving their overall experience. It acts as a guide for your site, helping visitors explore your work without feeling lost. Once you know which pages will make up your online portfolio, you’ll be able to decide on the navigation. How do you want your visitors to transition from one page to another? Will you include a hamburger menu that opens up into a fullscreen list, or a fixed menu at the top of each page? How will you indicate what page people are on? Learn from portfolio examples UX designer Diana Renko's portfolio illustrates that great UX design can be both functional and inventive. Her redesigned hamburger menu stands out for its unique spin while remaining easily recognizable. This creative approach showcases Renko's ability to blend familiar usability with personal style, proving that good UX design need not be dull. For more ideas, check out this collection of the best UX portfolios . 07. Work on your site's SEO What good is an online portfolio if no one gets to see it? In order for your clients to find you and book your services easily, work towards optimizing your website to bring it higher up on Google search results. Search engine optimization (SEO) is an ongoing task, concerning various elements of your site. Here are some pointers will help you get started: Create unique, fresh and valuable written content: Write blog posts or portfolio descriptions that share ideas other creatives will enjoy. This shows both visitors and search engines that your site is active and relevant. (See writing portfolio examples  for inspiration). Use relevant keywords:  Research commonly searched phrases in your field, like “independent web designer” or “Toronto architect”, and integrate them into page titles, descriptions, headings and content. Write SEO-friendly alt text for your images: Provide brief, descriptive text for all images (for example, “postcards and business cards for a branding project”). Alt text improves accessibility and helps search engines understand your visuals. Optimize metadata:  Ensure each page has a clear title and description to improve search visibility. Leverage local SEO:  If you have a physical location, claim your business on Google My Business, add your location to pages and register on relevant directories to attract local clients. Pro tip: If you have a Wix website, try Wix SEO . It’s a free, step-by-step plan designed to help improve your site’s SEO with a tailored checklist and helpful tips. You can additionally use Wix’s AI meta tag creator to write title tags and descriptions at scale. 08. Make it mobile-friendly It’s easy to forget about the huge amount of users who are likely to be viewing your site from a smartphone. In fact, mobile devices account for  Nearly 60% of web page views worldwide . That’s why the best website designs should look just as good on mobile as they do on desktop. Design your portfolio for small screens One of the major challenges designers face when it comes to creating a portfolio online is ensuring that it will be mobile-compatible. Your mobile website is more than just web design made smaller, so there are a few rules to keep in mind when designing for mobile. For the small screen, you’ll want to declutter the mobile version of your site, keeping only the most crucial elements visible. Furthermore, pay attention to the fonts and colors you use and make sure they’re legible. Reduce the amount of typing required and consider adding a search bar to ease navigation. Take a look at journalist  Lauryn Higgins'  portfolio to see an example of mobile design done right. Her minimalist design easily translates to mobile—a good argument to choose a minimalist design style if it suits your brand. Tools to simplify portfolio mobile design If you’re creating your portfolio with Wix, your site will automatically generate a mobile-friendly version, with an adaptive gallery for your images. That cuts down a significant portion of the work, but it's important to check the mobile editor every time you update your site design to check that the generated site correctly captures your vision. 09. Ask for honest feedback We all know the feeling of getting lost in a project until we lose sight of what it really looks like. That’s why it’s always best to run your website by a second set of eyes for some insight and fresh ideas. Ask your trusted friends what they have to say about your portfolio’s content and visuals. Did they think your portfolio was missing information? What did they like or dislike about your site’s appearance? Was it easy to navigate? Even if it means making adjustments, critical feedback from your peers can help you fine-tune the details of your site. To get the most helpful feedback, be specific about what you’re looking for. For example, ask reviewers to focus on areas like navigation, project descriptions or the overall visual hierarchy. Provide context for your decisions, such as why you chose a particular layout or color scheme, so they can offer more targeted suggestions. Additionally, consider asking people from different backgrounds—designers, potential clients or even those unfamiliar with your field—to ensure your portfolio resonates with a broad audience. This diverse input can help you identify blind spots and refine your portfolio for maximum impact. 10. Publish and promote Once you’ve published your online portfolio, don’t forget to share it on all of your social channels, from Pinterest to Dribbble and more. This straightforward social media marketing strategy will help you reach more potential customers, improve your SEO ranking and hear honest feedback. Another Instagram tip for designers is to add social buttons to your site, helping visitors reach your social media profiles easily. After you’ve gotten the word out, remember that your portfolio should grow with you. There’s always another tweak around the corner to make it a little better. Keep updating your site with new content and projects, implementing different features, improving the user experience and staying up-to-date with current design trends. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website How to create an online portfolio—with AI AI has changed the game, providing a near-instant way to create an online portfolio that’s totally unique to you. Getting started is simple. From Wix, you can access the AI website builder from any type of account. All you need to do is tell the AI about your background and goals for your portfolio. In seconds, the builder will craft a website with all the core pages, imagery—and even text that you need. It will also install the Wix portfolio app to your site, i.e., add essential back-office tools for easily managing the contents of your portfolio.  Altogether, you have an assortment of AI tools to choose from within Wix:   Website builder: Create a custom portfolio site by simply chatting with AI. Portfolio creator: Upload all the images you want to include in your portfolio in one fell swoop. The AI will automatically organize these images into collections representing the various projects you’ve worked on, plus suggest appealing titles and descriptions for those collections. In minutes, you’ll get a ready-to-publish professional portfolio. Image editing: Automatically enhance photos or use AI to remove and replace distracting elements. Image creation: Create new images and graphics to spruce up your online portfolio. This can be extra helpful if you’re in a role that isn’t design-oriented or work on projects that aren’t visual in nature. Text creation and editing: Tap AI for help brainstorming website copy, whether you need a zinger for your homepage or a bio for your ‘About’ page. The text creator will take into account your brand voice, audience and goals. SEO: Receive assistance with your meta tags and/or optimizing any page for a target keyword.  Branding: Through the AI logo maker , get a custom logo that represents you and your work, while making your portfolio feel more professional.   Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Tips to polish your portfolio Now that you know how to make your portfolio, here are some extra tips to make sure you really nail it. (Read also: A CMO's tips for creating an online portfolio that beats referrals .) Use consistent branding throughout your portfolio This means using the same fonts, colors and overall style throughout your portfolio. This will help to create a cohesive and professional look. On top of that, only include your best work in your portfolio. This will help you to showcase your skills and abilities to potential employers or clients. Keep your portfolio up-to-date As you create new work, be sure to add it to your portfolio. This will help to keep your portfolio fresh and relevant. Make sure that your images are clear, sharp, and well-lit and add clear and concise descriptions to each one. Tell a story with your portfolio Make sure each piece in your portfolio transitions smoothly to present a unified theme, keeping the viewer's attention and showcasing your ability to organize work engagingly. Arrange your projects to tell a story—chronological, thematic or skill-based. Focus on the type of work you want to do in the future If you’re looking to branch off into new fields, or focus more on one type of project over the other, make sure to highlight relevant experiences and skill sets. Don’t spend too much time talking about projects that you’d prefer to avoid in the future. Next steps after your online portfolio is ready Once you finish your online portfolio, you need to make sure it reaches the right people and stays up to date. Share it across social media, LinkedIn, your email signature and industry networks. Promoting your portfolio increases visibility and opens doors to new opportunities. Networking is just as important—use it as a conversation starter at events or outreach and tailor it to highlight work that appeals to potential clients or employers. Keep your portfolio fresh by regularly adding new projects, skills or achievements to show growth. Feedback from peers or mentors can help you improve its design and usability. Share individual projects or behind-the-scenes insights on social media to boost visibility and position yourself as an active professional in your field. Track your portfolio's success using analytics if available. See what resonates with visitors and adjust your focus accordingly. Make it easy for people to connect by including a contact form, testimonials and links to your social profiles. With regular updates and a strategic approach, it will show your value and attract new opportunities. Starting a design business? Use this design name generator  to name it. How to make a portfolio FAQ How should a portfolio start? A portfolio should start with a strong introduction that tells your story and what you are all about. You can include a brief bio, your contact information and your goals. You may also want to include a statement of purpose that explains why you are creating a portfolio and what you hope to achieve with it. What makes a good portfolio? A good portfolio is one that is well-organized, easy to navigate and showcases your skills and abilities. It should also be visually appealing and engaging. Here are some tips for creating a good portfolio: Be selective. Only include your best work in your portfolio. Be organized. Organize your work in a way that is easy to navigate. Be clear. Include clear and concise descriptions of your work. Be professional.  Your portfolio should be professional in appearance and content. Be consistent. Use a consistent design throughout your portfolio. Be creative. Don't be afraid to be creative with your portfolio. How do I create a student portfolio? To create your student portfolio, decide its purpose so you can narrow down the content you want to include. After that, you need to select your best work, organize it in a way that makes sense and add annotations to explain what the work is about. Then, design your student portfolio in a way that's visually appealing and easy to navigate. The final step is to share your portfolio with your teachers, classmates and potential employers. You can also submit your portfolio to online competitions or portfolio review websites. Creating a student portfolio can be a lot of work, but it's a worthwhile investment. A well-designed and informative portfolio can help you showcase your skills and talents to potential employers, colleges and other opportunities. How do I improve my portfolio? Regularly update your portfolio's content to reflect your latest projects and accomplishments, keeping it fresh and relevant. This can include images, videos and explanations of your projects. Always check your site's speed and load times, to make sure it provides the best user experience for visitors. It's also normal to review and update your portfolio according to your changing goals for it. It might change depending on whether you're using it to look for work, or simply to establish your professional expertise to your peers or clients. How to make a portfolio for job hunting? Create a job security portfolio by organizing your best work with clear project descriptions and outcomes. It's important to tailor its content to the job you're applying for, emphasizing your relevant skills and experiences. It's always best to use a clean and professional design that reflects your personal brand but is versatile for different roles and companies. Always have a concise resume in your portfolio and take the opportunity to showcase diverse projects to demonstrate your versatility. You must include contact information for easy reach. How to make a portfolio for my art? Curate a compelling art portfolio by selecting your best art pieces that showcase your style and capabilities. Consider arranging your examples cohesively within a clean and visually appealing layout. Include a brief statement about yourself as an artist expressing your inspiration and approach. It's important to use high-quality images so the quality of your art shows online. How to build a portfolio for modeling? Create a standout modeling portfolio by featuring a variety of professional, high-quality photos showcasing your range and experience. These should include headshots, full-body shots and different styles of poses. Highlight your experience, measurements (if relevant) and any notable collaborations with brands or companies. Keep the layout clean and easy to navigate, with a brief bio sharing your passion for modeling. How do I build up my portfolio? To build up your portfolio, seek freelance work, internships or volunteer opportunities to gain practical experience. Consider initiating personal projects to showcase your skills and creativity. Collaborate with others on projects to expand your skill set and produce higher-quality work. Continuously educate yourself through relevant courses and workshops to stay updated with industry trends. Solicit feedback from peers and mentors to refine your portfolio and improve the quality of your work. What does a portfolio look like? A portfolio visually resembles a sleek, professionally designed book or website with a clean and organized layout. It features sections with bold headings and high-quality images or videos that showcase work samples, each neatly arranged to draw attention. The overall design emphasizes clear and intuitive navigation, often using a consistent color scheme and typography to create a cohesive look that reflects the creator's style. Do I need a physical portfolio? A physical portfolio isn’t always necessary these days, as most employers and clients prefer digital versions for convenience. However, it can still be useful in certain situations, like job interviews, meetings or events where you want to leave a lasting impression. A well-crafted physical portfolio can show off your attention to detail and make your work feel more tangible and personal. It’s a great complement to your online presence, not a replacement. What should a portfolio look like? Generally, a portfolio should be a curated showcase of your best work, tailored to the specific job or opportunity you're looking for. It should be visually appealing, easy to navigate while highlighting your skills, process and accomplishments. It should always include a concise introduction, a few standout projects with detailed descriptions of your role and the outcomes and a clear call to action or contact information. The goal is to tell a compelling story about your expertise and value in a professional and polished manner.

A landing page is a standalone web page, that's reached, after a click, either from an email, ad or other online marketing resources. They're a crucial part of online marketing and they're designed to encouraged users to take a specific action. One of the most popular types of landing pages is the B2B lead generation landing page, whose purpose is to capture leads and contact information. They're not a part of a website's established navigation and are used for specific marketing campaigns. A critical tool for promoting your brand, landing pages have enormous power in driving conversions. By using a  landing page builder  to design and customize your landing pages, you can precisely target your audience and guide them through the sales funnel. Online marketing can be a business owner’s best friend. When you take your business online, you'll need a powerful digital marketing strategy that captures your brand message perfectly and promotes it across several channels. That's why we're taking a closer look at one of the most effective tools for doing just that—the landing page. In this article, we’ll discuss the definition of a landing page, explain how to create a landing page and offer some best practices for designing your own. Ready to create a landing page? Get started with Wix today. What is a landing page? A landing page is a standalone webpage that entices users to click on a strategic call-to-action (CTA), such as “Get Started,” “Subscribe” or “Buy Now.” It has a clear and focused call-to-action, minimal distractions and tailored content that matches the visitor's intent and interest. Landing pages focus on a single goal, typically conversion or lead generation. This precision makes them highly effective and lowers the costs of acquiring leads and making sales. They are the destination for people interested in learning more about your business after seeing your online marketing or advertising campaign. Not to be confused with a splash page  or a microsite , landing pages go by several different names including, lead capture pages, single property pages, lead gen pages or destination pages. The concept of landing pages date back to the early days of direct response marketing campaigns, where marketers drove targeted traffic to specific pages to maximize conversion. Since then, landing pages have evolved from traditional print ads to digital marketing campaigns, and now businesses use them all across their digital marketing channels. Where landing pages shine Landing pages are all about focus. Built around a single goal like collecting emails, driving sales or getting signups, they’re far better at driving conversions than a general homepage. For example, a fitness coach offering a free workout guide might use a simple page with an email form to grab leads in exchange for the download. They’re also great for paid ads. If someone clicks on a Facebook ad for a skincare product, the landing page should match the ad, highlighting the same product, using a similar tone and offering a clear call-to-action like "Buy Now" or "Get 15% Off." This consistency keeps people engaged and boosts ad performance. Ecommerce brands use landing pages for product launches, holiday sales or bundles tailored to specific customers. Service-based businesses use them to book free calls or grow waitlists while nonprofits use them to encourage donations or recruit volunteers. The key is keeping it clear—when visitors know what’s on offer and how to act, they’re much more likely to do it. What is the difference between a landing page and a homepage? To fully understand what a landing page is, you need to know the difference between landing pages vs. websites . The main distinction between a website's homepage and a landing page is that a landing page is specific and a homepage is multifaceted. A homepage's content introduces, whereas a landing page provides information tailored to its desired aim. As we’ve mentioned, a landing page only has one goal; homepages, on the other hand, have various goals. For that reason, a homepage typically contains a variety of links. Landing pages typically only provide one link to keep visitors focused on the primary CTA. Therefore, landing pages only provide visitors with two options: to convert or exit the page. Other main differences between a landing page and website page include: Navigation : landing pages tend to have none on purpose. This is because they're designed to encourage users to take a specific action - often to provide their contact information or make a purchase. By contract, webpages are designed to navigate users to other parts of the site easily and efficiently. Traffic : website users may come from multiple sources, including search engines, social media and ads. Traffic to a landing page comes from specific, planned sources - an email marketing campaign, or paid search ads, as just two main examples. To give you a better sense of the difference between the two, we've provided an example template of each below: Homepage template Landing page template What are the key features of a great landing page? Let’s go over the basic elements and anatomy of  landing page design  so that you’ll know exactly what to include: Visuals You have less than 20 seconds to convince your audience to stick around long enough to learn anything from your landing page. Design is your greatest tool for doing so. Images or videos add context and make the page more engaging. Headlines Because customers typically skim through landing pages, they may only read the headlines before decide whether to respond to your CTA. For that reason, make your headlines direct, enticing and brief. A strong and clear headline instantly grabs the user's attention and communicates the value proposition.   This will be the most challenging part of building your landing page, because you have to convince them in three to seven words that your offering provides value. Description Make sure to include a concise and clear description that explains the product or service and how it benefits the user. Calls-to-action aka CTAs Calls-to-actions (CTAs), which are the prompts you’ll use to encourage readers to take a specific action, are typically two to four words long. “Subscribe Now,” “Start Your Free Trial,” “Learn More” and “Request a Demo” are a few good examples. Summary of benefits The summary of benefits should be your landing page's most detailed section. Here, you can provide more information to interested readers who want to learn more. Remember to keep the summary simple. Rather than getting into the nitty gritty, use the space to emphasize the specific benefits they will get from hitting the CTA button. Social proof and trust signals Don’t expect readers to take your word for it. Include testimonials, reviews and awards on your landing page to prove to readers that your claims are valid and customers actually benefit from the touted features. I nclude trust signals like recognizable logos or trust badges to build credibility and reassure visitors. Mobile-friendly design Make sure your landing page delivers a smooth experience on mobile. Use responsive layouts that adjust to any screen size. Simplify forms and CTAs so they’re easy to use on smaller screens, helping you capture leads effortlessly. Closing statement The readers who make it to the bottom of your page likely want your offering, so the closing statement should give them the final push to hit that CTA button. It doesn’t have to be extensive—you can wrap everything up with a strong headline and CTA. For more insight, check out the full article: The Anatomy of a Landing Page   Types of landing pages When considering which landing page type suits your business, think about your goals. Do you want to gather contact information for leads? Are you offering a unique sale? Do you want to collect RSVPs for an event? Focusing directly on this goal will help you build a precise and highly targeted page. Let’s discuss the most common types of landing pages : 01. Lead-generation landing page Also called a “lead-gen” or a “lead-capture” page, a lead-generation landing page generates leads by collecting information about your audience. It typically includes a form where visitors can submit their contact information. Lead-gen landing pages can help you gain insight into your potential customers as well as how to reach them. To encourage users to enter their details, offer an incentive such as a coupon code, e-book, webinar or exclusive newsletter content. Create with this lead generation landing page template . Lead-generation landing page examples: Squeeze landing page:   Squeeze pages are specifically designed to collect user contact information in exchange for a valuable incentive. Coming soon landing page :  Encourages users to sign up for notifications, generating leads before a launch. Try this coming soon landing page template . Thank-you landing page:  Offers additional incentives to nurture leads after a user completes an action, helping to retain engagement. 02. Click-through landing page This type of landing page typically has a CTA that sends visitors directly into the checkout flow, nudging them to buy or subscribe. eCommerce or SaaS sites focused on making immediate sales commonly use click-through landing pages. On top of this landing pages can also be designed as dynamic landing pages  or static depending on whether the content stays the same or changes based on the user. A well-crafted click-through landing page eliminates distractions, keeping users focused on the action you want them to take. Click-through landing page examples: Product landing page:  Highlights a specific product and encourages users to click through to learn more or purchase. Use this product landing page template  to get started. Event landing page:  Promotes an event with options for RSVPs or ticket purchases, leading users to take the next step. Start with this event landing page template . Here are some more examples of landing pages: Long-form landing page:  Includes detailed information and visuals about a product or service, often designed for SEO purposes. Unsubscribe landing page:  Provides users with incentives, options to adjust email frequency or reminders of what they’ll lose if they unsubscribe. Infomercial landing page:  Uses a step-by-step, storytelling approach to detail the value of a product or service, perfect for products needing in-depth explanations. Viral landing page:  Designed to generate excitement and encourage sharing through bold visuals, humor or unique offers. What are the benefits of landing pages? Landing pages offer enormous growth potential for your company and can help your business continue to flourish. Incorporate landing pages into your  marketing strategies  for the following benefits: 01. They dramatically improve your conversion rate As mentioned earlier, landing pages focus on a single goal and compel your visitors to take action. In doing so, they move people further down the marketing funnel—from anonymous visitors to leads and finally to paying customers. 02. They tell you about your audience If you include a signup form on your landing page, you can ask for information about your audience’s demographics to gain a better understanding of your target market. On top of that, the channels that work—or don’t—for your landing page promotion say a lot about your prospective customers' interests and habits. You can use this information to holistically optimize your targeting efforts and marketing strategy. 03. They increase brand awareness An attractive, well-designed landing page conveys your brand's professionalism, value and appeal. Not only can landing pages convert leads in the moment, but they help bolster your brand simply by getting the word out. The more people that know about you, the better off your business. 04. They are measurable By analyzing landing page metrics  such as conversions, bounce rate, page views and traffic source, you can get a sense of how a particular marketing campaign perform. Take a look at where the traffic comes from—for instance, a paid post or an email marketing campaign—to determine which marketing assets prove most effective. 05. They enable targeted messaging Landing pages allow you to craft specific messages and offers aimed at a particular audience based on where they accessed the page, such as an ad, email or social media post. This targeting helps create a more tailored experience, increasing the chance of engagement and conversions. 06. They support testing and optimization Landing pages are perfect for experimenting with different elements like headlines, designs and CTAs. With A/B testing, you can see what resonates most with your audience and continually refine your page for the best results. This process helps improve your campaigns over time. How to create an effective landing page in 7 easy steps Looking to build a landing page of your own? Follow these steps to get started: Determine your goals for any landing page you want to create. Landing pages, by definition, are designed to encourage users to convert — whether it's a sale, a signup or to provide lead gen information. The goal you decide on will determine what type of landing page you choose and your CTAs, so make sure to be clear on these from the start. Use a landing page builder , like Wix, to create your page efficiently and without any technical constraints. Plan and write great copy. It should be high quality and written to encourage your landing page visitors to take a required action. If writing compelling copy isn't your thing, you might want to consider hiring a copywriter to help you. You can also use an AI writing assistant to really save time, just make sure to edit it well. Use images and visuals to improve the design and appeal of your landing page. Many landing page builders include banks of images you can use on your page. Make sure they reflect, as well as possible, your brand and message. Write attention-grabbing headlines. Headlines are crucial on a landing page, they are what makes users stay on your page and move around it. Don't let them go to waste. They should be intentional and clear. Use social proof on your landing page.  Testimonials or reviews from current or past clients and customers are good for building trust with potential customers. Leverage call-to-actions. CTAs are one of the most important parts of your landing page. So choose and position them well. You can also use forms on your page to generate leads. How to drive traffic to your landing pages Now for the fun part—bringing visitors to your landing page so they can convert. The biggest challenge businesses face with landing pages is creating an effective strategy for attracting traffic to the landing page itself. Utilizing other digital marketing practices can help to increase traffic to landing pages. Try these four avenues to grow traffic: 01. Social media As one of the most prominent platforms for engaging with your target audience, start promoting your landing page on social media. Whether it’s on Facebook, LinkedIn, Twitter or Pinterest, create a compelling post with a link to your landing page. That way, you’ll target people already interested in your brand and bring in quality traffic. Each social media platform has its own strengths. For example, Instagram works well for visually appealing products and lifestyle brands, while LinkedIn is ideal for B2B advertisers targeting professionals in specific industries. Tailor your strategy to the platform to maximize results. Pro tip: You can also use a link in bio tool such as Hopp by Wix to direct your community towards specific social channels and simplify content sharing. 02. Email marketing Email marketing remains one of the most effective methods for attracting traffic to your landing page, with 58% of users checking their email before they check social media or the news . If you nail the email subject line, visuals, layout and copywriting, your landing page will get a noticeable boost of incoming visits. 03. SEO Optimizing your landing pages for Google search rankings ensures that the right people will be able to find it. To start, do some research into which keyword SERPs best fit your landing page using SEO tools such as Ahrefs or Semrush. Once you decide on the primary keyword you want the page to rank for, work it into the copy whenever possible, as well as your SEO title and description. Using Wix to create a website means that you can customize your on-page SEO, including meta tags, URL slugs, canonical tags and other page elements. Headers, for example, improve readability for the user, but also contribute to the HTML language that Google reads to determine website ranking. When Google scans website content, it uses headers to help analyze a website or web page's information. Headers are arranged in a hierarchy from H1 to H6, with H1 as the page title. Keep in mind that SEO isn’t a quick-and-dirty strategy that produces immediate effort—it requires sustained attention. The effort pays off because a landing page can maintain SEO authority it has accumulated over time. 04. Paid ads Social media marketing, email marketing and SEO are free ways to draw traffic to your landing page. However, if you think you could use an additional boost, consider promoting your landing page via paid ads. By targeting people based on their interests and demographics, you prompt them with the landing page designated for their specific niche. Search results ads: Based on keywords that you define, search results ads show up on search engines when people include those terms in their queries. Social media ads: When you create paid social media posts, social networks like Facebook and Instagram promote them to people who match the profile of your target audience. For example, if you're running a fitness brand, you can target users who mark themselves as “fitness enthusiasts” on Facebook. Display ads: Another option is to use third-party advertising tools to place banner ads on the websites your audience frequents. Based on your campaign goals, you may choose to diversify your advertising efforts or focus on just one of these platforms. Whichever you decide, consistently monitor your results so that you can adapt your campaign accordingly. Landing page examples To better understand how to implement these strategies, take a look at these landing page examples . (Also, test drive some of the best AI landing page builders today.) 01. SurveyMonkey As a global leader in polling and survey software, SurveyMonkey has designed a landing page that presents two options to their audience upon landing on their page: Go Premium and Sign Up For Free. A brief line accompanies the CTA, describing the product: Voting and polling features to help you capture opinions and get your results in no time. An abundance of white space throughout helps readers follow the content without distraction. As you continue to scroll, you’ll see that SurveyMonkey provides only essential information, including pricing for their three most popular plans and a contact form to receive a demo. The form requires very minimal information, including name, business email address, job title and company name. 02. Tipalti Tipalti is a B2B financial company that has designed a landing page to help them gather new leads. Visitors are immediately greeted with a form to collect contact information along with a large yellow button containing the main CTA, Get a free demo. The company maintains their branding elements, including colors, font and logo, throughout the page to remain consistent with their marketing efforts. As you scroll below the fold, you can see they highlight facts as to why you should choose their service, including testimonials with customer photos. You’ll also see CTA buttons presented several times, providing visitors multiple opportunities to schedule a demo. 03. Miro Miro is an online collaboration tool that allows teams to create visual boards to plan projects and tasks. Upon entering this landing page, a video displaying the tool’s capabilities greets you. Without clicking play, the video shows a preview of how the project boards function. This immediately engages the viewer. The CTA, "Get Started," is located to the left, surrounded by an abundance of blank space which forces your attention to these two places. Toward the bottom, you’ll notice that the site features some of Miro’s biggest clients and displays the main benefits of using the product. This simple, yet captivating design is an excellent example of a landing page done right. 04. Upwork Upwork is a leading freelancer platform that markets both to freelancers as well as businesses who want to hire them. This particular landing page targets businesses looking to hire freelancers for independent work. Get Started, the primary CTA, is located twice above the fold, making it easy for leads to click and convert. Its brand colors, green and white, adorn the page along with a list of leading clients, benefits of hiring through Upwork and a user testimonial at the bottom. The strip at the top of the page features an image of one of Upwork’s top rated freelancers, which helps establish a more personal connection to the business. Best practices for landing pages that convert As you develop your campaign, keep in mind these landing page best practices  to create the most effective one for your business: 01. Perform A/B testing Landing pages allow for experimentation, which can lead to better user experiences and higher conversion rates. With A/B testing, you can test headlines, formats, designs and CTAs to see what performs best. For example, you could use an A/B test to determine whether your CTA button should say “Buy Now” or “Get Started,” based on which has the higher conversion rate. Musatova recommends using Google Optimize or Hotjar for your A/B testing. 02. Minimize navigation To create a straight path from your landing page to the desired action, remove as many links as possible. You can even remove the navigation bar. Ideally, your CTA button will be the only link—any others that need to be on the page should take up as little real estate as possible. 03. Maximize readability Long chunks of text can bore, overwhelm and distract your visitors. On the other hand, making your text short, sweet and skimmable will grab hold of your audience’s attention right away. Every word should serve a very specific purpose and bring their eyes directly to the CTA. Don't get too creative with your content here—save that for your blog. Looking to learn how to create a blog ? Wix has got your covered with thousands of design features, built-in SEO and marketing tools, that will allow you to scale your content, your brand and your business with their blog maker.   04. Maintain consistency “What is most important in creating landing pages is consistency in messaging and design,” said Musatova. To prevent any confusion while moving from point A to point B, make sure your marketing asset's content matches that of your landing page. For example, the SEO headline for the landing page should match the one that appears above the fold. Additionally, your landing page's branding and formatting should coordinate with your site’s homepage. This will allow your audience to move seamlessly through your marketing funnel with ease and minimal distraction. 05. Make your CTA prominent Your landing page should include a CTA that stands out. To achieve this, use clear and direct language and a CTA button that contrasts visually from the background. Place the CTA button multiple times across the landing page so that visitors don’t need to hunt for it. 06. Target specific markets An effective landing page targets potential customers in a specific stage of the marketing funnel. You’ll want the page's content to keep with your audience's intent. Once you’ve segmented leads, you can even create a few versions of the same landing page to better target different groups of potential customers. 07. Simplify actions The more you simplify the action you’re expecting readers to take, the more likely they will do so. For example, Musatova recommends limiting forms to only the most essential information. “You don’t want to scare people away with long, time-consuming forms,” she explained. “People also get a bit concerned about sharing information.” You might even consider only asking for email addresses and finding out more information later. 08. Focus on the consumer Your landing page's content should focus on the reader rather than your company. Instead of talking about how great your business is and all of its achievements, focus on the ways your offer can benefit the customer. 09. Place important content above the fold Don’t depend on visitors to scroll to convert. Place at least one CTA button above the fold where it’s immediately visible. Place other key elements of your landing page, such as the image and headline, above the fold as well. 10. Make it mobile-friendly Make sure your landing page not only looks great on any device, but that it also loads quickly. A good portion of your traffic will come from mobile browsing, and these visitors will be less likely to convert if the page looks clunky on their smaller screen or if it loads too slow. Check out these mobile landing page examples  to learn more. 11. Use landing page templates Most of the best landing page builders  will offer thoughtful landing page templates  to speed up the creation process. Professional designers and marketing experts built these templates, so they’re destined to drive conversions and make sales. You can also fully customize each one to best fit your branding. You can even use the opportunity to design two different pages and see which one performs better amongst your audience. What is a landing page FAQ What are the components of a landing page? The essential components of a successful landing page include a clear headline, a concise description, a prominent CTA, engaging visuals and trust symbols boasting social proof. How do you optimize a landing page? By carefully crafting your messaging, streamlining your form and analyzing your data, you can optimize your landing page and boost conversion rates. What's the purpose of a landing page? The primary goal of a landing page is to convert visitors into leads for your business, but you can also use it to capture information about your audience, increase brand awareness and measure your results. What is the difference between a landing page and a service page? A landing page is a standalone web page designed to drive a specific action, such as signing up or making a purchase, often with a single clear call-to-action and minimal navigation. A service page, on the other hand, is part of a website and provides detailed information about a company’s services, helping users understand offerings while linking to other relevant parts of the site. The primary focus of a landing page is conversion, while a service page prioritizes informing and engaging users. Can any page be a landing page? While technically any web page can act as a landing page, true landing pages are purpose-built for a specific campaign or goal. They focus on one action, such as capturing leads or driving sales, and remove unnecessary navigation to keep users on track. Can you have a landing page without a website? Yes, you can create standalone landing pages without a full website. Many platforms allow you to build and host pages independently, making them ideal for short-term campaigns or testing new ideas. How long should a landing page be? The length of a landing page depends on its purpose. Short pages work well for simple actions like signing up, while longer pages are better for products or services that require thorough explanation. Focus on delivering only the information needed for conversion. Do you need a domain for a landing page? Every landing page needs a domain. If you don’t have a custom domain, Wix lets you publish on a free Wix subdomain (e.g., yoursite.wixsite.com), which is secure and functional. While this is great for starting out, upgrading to a custom domain can enhance your brand’s credibility and make your page more memorable. Wix makes it easy to connect a domain when you’re ready.

Ready to create your own website? Get started with Wix's website builder . Today, small business owners are turning to AI to craft website content—and the numbers show it’s not just a trend. For anyone learning how to make a website , AI tools simplify creating professional content. A 2025 survey from Thryv  found that AI adoption among small businesses jumped from 39% in 2024 to 55% in 2025. Of those, more than half (55%) say content generation is their primary use case. But from what I see out in the wild, many SMBs are barely scratching the surface. This is because they type in a few quick prompts and get bland, generic content that reads like it was generated from a quick prompt. This isn’t a knock on SMB owners—learning how to prompt AI effectively is just one part of a crash course in AI education we’re all getting on the fly.  I may have written a few more prompts than the average person, so let me start with this. The real trick to getting AI to deliver great results is simple: give it context. Lots of it. Related:   Small business website statistics What a prompt with context looks like Let me give you an example. Say you give AI the following prompt:  “Help me write around 100 words of content for a landing page announcing a Fall sale.”  And let’s assume that it has no other context or access to previous chats you may have had with it.  AI would go ahead and confidently write the content with some room for you to fill in the blanks. It’ll probably lead with “Fall into savings!” or something lame like that. It will mention that for a limited time, your customers can save big on Fall finds.  It will be bland and generic. Here’s what I actually got with one of the most popular AI tools (emojis included): 🍁 Fall into Savings! 🍁 [Author’s note: See? I told you] Autumn is here, and so are our biggest deals of the season! For a limited time, enjoy exclusive discounts on your favorite products—from cozy essentials to must-have seasonal picks. Whether you’re refreshing your wardrobe, upgrading your home or finding the perfect gift, now’s the time to save. Don’t wait—these Fall specials won’t last long! Shop today and embrace the season in style while enjoying unbeatable prices. Shop the Fall sale now and make this autumn your most stylish, comfortable and budget-friendly yet! That’s almost 90 words about a Fall sale that doesn’t say a whole lot. But you can’t expect AI  to give you much when you didn’t tell it a whole lot, either. And it’s making an assumption that you sell clothes or home goods, which may or may not be true. Now, imagine you give AI this prompt:  “Help me write content of around 100 words for a landing page about a Fall sale. I own a costume shop. The sale dates are October 2-9. The sale is for every item in the store, with the steepest discounts of up to 40% off on Halloween decorations.  We will also be offering free face-painting during this time, which will hopefully bring in more families, who make up the majority of my business. The location of my store is [address]. I want to avoid cliche language. Add a reference about how even vampires would risk going out in the sun for this sale.” Here’s what the same AI tool gave me: Step into the spirit of the season at [Your Store Name]! From October 2–9, every item in our store is on sale, with Halloween decorations reaching up to 40% off—so good, even vampires might risk stepping into the sun.  Families are especially welcome: we’re offering free face-painting to make your visit extra fun. Explore our wide range of costumes, props, and décor to create a hauntingly memorable Halloween.  Whether you’re trick-or-treating or hosting the ultimate spooky party, this is the perfect time to stock up. Visit us at [address] and grab your favorites before they vanish! See the difference? The more information you give it, the more personalized—and less generic—your output will be. Learn more:   How much does a website cost ? How I built a Wix website for my mom How to choose a website builder The formula I like to use: RACE To help you create content with AI when making a website , let’s look at a handy prompting framework you can use. The one I share when I’m giving “Intro to AI” sessions is the RACE framework , as written by Trust Insights. It stands for Role, Action, Context, Execute. If I’m being honest, I didn’t actually follow it in the example I gave above about the costume store, so let’s expand on that example. First, tell AI what role you want it to take on. Using the example from earlier, you might say, “You are a copywriter with a specialty in creating high-converting landing pages.” Then, state the action : “I would like you to help me write content for a landing page based on the following information.” Next, give the AI context,  like how I provided extra detail earlier about the product discounts, face-painting and even a quip about vampires. Then, just to remind it what it’s supposed to do, add another line about executing  the task.  “Please let me know if you have any questions that would help you in this task. If not, please write the landing page content now.” (Do you have to say “please?” No. But my mom taught me to be polite.) Now, take a look at what AI gave me:  🍂 Fall into Savings at [Your Store Name]! 🍂 From October 2–9, every item in our store is on sale, with Halloween decorations up to 40% off—even vampires would risk the sun to snag these deals!  Bring the whole family and enjoy free face-painting while you shop. From spooky décor to show-stopping costumes, there’s something for every ghoul and goblin.  Don’t miss this chance to transform your Halloween and your home without breaking the bank. Swing by [address] and make this Fall unforgettable. Well, it still says “Fall into Savings,” which I’d want to fix, but that’s why you always need a human in the loop. Speaking of which… How I make sure my content sounds human Using the RACE framework will get you much better results from AI, but it’s still important to review all AI-generated content. And even if you’re not an editor, there’s one thing you should definitely do to ensure a human touch. Read the content out loud to yourself and see how it sounds.  In my experience, whether the text is generated by AI or another person, this is the best way to identify phrasing that needs to be reworked. But be warned: AI will often put together a string of words that sound nice in sequence but don’t actually mean much if you think about them for more than two seconds.  So, read it out loud. Then either make fixes yourself or let AI know about a specific sentence or word you don’t like and ask for changes. Here’s how I would have edited the email above. I’ve marked my changes in red. The Fall Super-Sale is Coming From October 2–9, every item in [Your Store Name] is going on sale, with Halloween decorations up to 40% off—even vampires would risk the sun to snag these deals!  Bring the whole family and let the kids enjoy free face-painting while you shop. From spooky décor to show-stopping costumes, there’s something for every ghoul and goblin.  Don’t miss this chance to transform your Halloween and your home without breaking the bank. Swing by [address] and make this Halloween unforgettable. Of course, it’s up to you as to how much you want to use AI for your business website  content. Personally, I don’t like it too much for writing headlines because I’m very  picky about headlines. To me, AI is best used for anything that is highly specific (product descriptions, for example) because specificity acts as a compass for AI. The narrower and clearer the task, the more precise, useful and aligned the output tends to be. Read also: Sure, AI can design your whole website—but you give it soul Discover seven things you can do in 30 seconds with Wix's AI image tools . Bring yourself to the AI party There’s a final ingredient to ensuring your AI-generated web content  isn’t bland and generic, or, as they like to call it these days, “AI slop.” That ingredient is you. Your personality, your expertise, and your ideas. AI has amazing capabilities, but to get amazing results, you have to bring yourself to the party, too. When you combine what makes you unique with the generative powers of AI, that’s when the good stuff really starts happening. Building a website from scratch  and need help creating compelling content? Check out what Wix’s powerful built-in AI tools  can do for your business.

Bring your inspiration to life with a Wix website →   While catching the attention of your crush can be done with a simple “bend and snap” move (hello, Legally Blonde fans), attracting potential clients is a bit trickier. A well-designed law firm website can help. The right site clearly highlights your services, builds trust with client testimonials and case studies and makes it easy for visitors to get in touch. Yet 80% of legal websites haven’t been optimized for conversions , meaning many firms miss out on potential clients. Smart design, SEO and conversion-focused features ensure the right clients find you and take action. In this article, we’ve rounded up the best law firm websites and shared practical tips on how to create your own. These examples excel in user experience, branding and technical design—perfect inspiration for launching a new site or refreshing an existing one. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best law firm websites A law firm’s website often shapes a potential client’s first impression—so it needs to communicate credibility, clarity and confidence. This post rounds up standout law firm websites that manage to do just that, using thoughtful design, strategic messaging and strong user experience to build trust and drive inquiries. Alongside the examples, you’ll find practical tips for creating a site that reflects your firm’s values, explains your services clearly and helps prospective clients take the next step. How we selected the best law firm websites Selection criteria Why it matters Clear service messaging Helps clients quickly understand what the firm offers and who it serves Professional visual design Establishes credibility and sets the right tone Strong calls to action Encourages users to get in touch, request a consultation or learn more User-friendly navigation Makes it easy to find key pages like practice areas, attorney bios and contact info Mobile responsiveness Ensures accessibility and ease of use across all devices Attorney bios and credentials Builds trust by showcasing experience and expertise Consistent branding Keeps the site cohesive and reinforces the firm’s identity Fast load time and performance Enhances user experience and supports SEO 16 best law firm websites Now, let’s dive into the 18 best law firm website examples that set the bar for professional design and client-focused functionality. These best websites will inspire you with smart layouts, clear messaging, strong branding and user experiences that turn visitors into clients. Caudill Law Group Jameson Law Office Melanie J Bowbell Dave Lackey Mazzey Law David J. McWilliam Valentino Law Group MTK Law Group Ludeau Law Handle Law Ada Evans Chambers Vallone Law Offices The Hutt Law Firm Nevada Civil Rights Nicole Black Roller Law 01. Caudill Law Group Caudill Law Group ’s website stands out as one of the strongest law firm website examples, thanks to its recurring theme of being “your guide.” This phrasing positions the firm as more than a legal service provider by presenting them as a trusted ally who helps clients navigate complex legal issues. The approachable language makes visitors feel supported and understood, while the clear layout, direct messaging and easy contact options create a seamless user experience that reinforces the firm’s promise to guide clients with clarity and confidence. Like what you see? Build your own law firm website using this same template. Template name :   Start from scratch website template 02. Jameson Law Office With her areas of expertise written on the top fold, it’s instantly clear what Jennifer Jameson ’s practice is all about. As you scroll down this one-page website, you can read additional information on her experience and values. She’s also included a downloadable link of her CV, adding a professional edge to her site’s overall clean, aesthetic design. Like what you see? Build your own law firm website using this same template. Template name:   Law firm website template 03. Melanie J Bowbell Melanie J Bowbell ’s law firm website uses a soft color scheme made up of light and neutral tones, combined with a minimalistic design that evokes a sense of calm and professionalism. The lawyer’s area of specialization is clearly stated at the top of the page, placed on a strip that stays put while you scroll down. There’s also an online form, encouraging clients to get in touch right away. Like what you see? Build your own law firm website using this same template. Template name:   Fashion designer website template 04. Dave Lackey Dave Lackey  uses large text and a strong courthouse photo at the top of the page to set the right tone, ensuring there’s no confusion about what kind of site this is. The additional images below reinforce this by conveying a reliable work environment. Within each paragraph, Dave creates a clear sense of hierarchy with headers in a larger, distinct, all-caps font that stands out from the body text, making this a strong law firm website example. Like what you see? Build your own law firm website using this same template. Templa te name:   Coming soon landing page website template 05. Mazzey Law Mazzey Law  shows a clear understanding of smart one-page website design. By keeping things short and sweet, the site retains visitors' attention long enough to communicate its unique selling point. The “Our Vision” section is particularly well written; by empathizing with the struggles of the small business owners and entrepreneurs it targets, the firm establishes a connection with visitors before they even have time to type up a message. Like what you see? Build your own law firm website using this same template. Template nam e:   Law firm (elegant) website template 06. David J. McWilliam David J. McWilliam ’s law firm website immediately greets you with practical information on its areas of practice as well as a contact form. With a clickable phone number placed right at the top of the site and repeated throughout, the site is especially user friendly. Being easily contactable is likely to result in more clients reaching out to you, especially when you also include icons linking to your social media accounts, as this firm has done here. Like what you see? Build your own law firm website using this same template. Template name:   Law firm website template 07. Valentino Law Group Upon entering Valentino Law Group  law firm’s website , you’re struck with a color palette of gold and beige hues. Together with their use of high quality images in a slideshow gallery, this creates an elegant, upmarket look. Each section of their site includes a subtly designed CTA (call-to-action) button inviting you to find out more. Like what you see? Build your own law firm website using this same template. Template name:   Financial consulting company website template 08. MTK Law Group MTK Law Group 's law firm website features a powerful mission statement at the top of the homepage, presenting the firm as having clear and ambitious goals. Paired with a motivating background photo of sleek skyscrapers and a view of the sky, this message is amplified. They’ve also dedicated a section of their website to describing their vision, demonstrating that they take their profession seriously. Like what you see? Build your own law firm website using this same template. Template name:   Ice cream shop website template 09. Ludeau Law Ludeau Law exemplifies stellar branding, from its logo and slogan to its imagery and copy. Specializing in personal injury cases, Christopher Ludeau's brand ethos centers on championing the underdog and advocating for those often overlooked in the legal system. This message is powerfully reinforced in the testimonials section, where clients praise Christopher's direct approach and attentive listening skills, highlighting his commitment to clients who have been disregarded by other attorneys. Like what you see? Build your own law firm website using this same template. Template name:   Financial consulting company website template 10. Handle Law The design of the Handle Law website is an excellent demonstration of a conversion-focused approach. The first fold alone features three prominently placed call-to-action (CTA) buttons. These are designed to immediately engage visitors and guide them toward key actions. Additionally, the firm used Wix's lightbox feature to offer an interactive and attention-grabbing element that further enhances the potential for visitor engagement and conversion. Like what you see? Build your own law firm website using this same template. Template name:   Consulting firm (business) website template 11. Ada Evans Chambers Ada Evans Chambers ’ website immediately grabs attention with a full-screen video on the homepage, showcasing the chambers’ professionalism and presence in Sydney’s legal precinct. The sleek, modern design pairs the video with a clean layout that makes it easy to navigate between barristers, practice areas and contact details. Each barrister has a concise bio, giving the site a personal yet authoritative feel while the clear menu and accessible contact info ensure a user-friendly experience. This law firm website example combines dynamic visuals with straightforward information, effectively conveying expertise, credibility and approachability. Like what you see? Build your own law firm website using this same template. Template name:   Law firm website template 12. Vallone Law Offices Vallone Law Offices ' approach with their call-to-action (CTA) buttons is smart and user-centric. They present two options: a primary button leading to a contact form and a secondary one for direct phone contact. This design lets clients pick the way they're most comfortable getting in touch. Vallone Law Offices makes a significant impact with their imagery. On their "Services" page, each service is visually represented, boosting user comprehension and engagement. By combining descriptive text with pertinent images, the law firm website ensures even those who skim-read retain the messaging more effectively than they would with text alone. Like what you see? Build your own law firm website using this same template. Template name:   Financial consulting company (solid) website template 13. The Hutt Law Firm W ith a visually appealing layout and expert use of  parallax scrolling , the Hutt Law Firm ’s website is an excellent example of a simple, yet eye-catching design. They’ve also made their clients’ lives easier by offering the option of scheduling an appointment online, using the  Wix Bookings  system. Like what you see? Build your own law firm website using this same template. Template name:   Insurance firm (business) website template 14. Nevada Civil Rights Nevada Civil Rights  law firm cleverly offers free consultations on its homepage, which encourages potential clients to get in touch without worrying about the costs. This ease of access can significantly increase client engagement. Secondly, free consultations provide a no-risk opportunity for clients to understand the firm's expertise and approach, fostering trust and rapport right from the start. By removing the financial barrier for the first meeting, the firm not only broadens its reach but also demonstrates a commitment to accessible legal support. Wix's scheduling software  makes it even easier for customers to set up an initial consultation with you. Like what you see? Build your own law firm website using this same template. Template name:   Consultant (bold) website template 15. Nicole Black Nicole Black 's law firm website boasts attractive full screen images and an appealing, spacious layout. Acting somewhat like an online resume , it features Nicole’s various fields of practice, from lawyer to journalist, speaker and author. She’s also made sure to add a social bar linking to her personal accounts so visitors can easily reach out and get to know her better. Like what you see? Build your own law firm website using this same template. Template name:   Creative CV website template 16. Roller Law Roller Law  has created a website that feels instantly organized and easy to navigate. Each practice area is clearly explained right on the homepage, paired with a visual and a “Learn More” button that guides visitors to the information they need. The defined color scheme of white plus two shades of blue stays consistent across every page, giving the site a clean and cohesive look. They’ve also added a blog to showcase their knowledge and reinforce their expertise. Like what you see? Build your own law firm website using this same template. Templ ate name:   Business blog website template How to create a law firm website Now that you’re full of inspiration, you can decide whether you’d like to create a website yourself using one of Wix’s law firm website templates, or reach out to a website designer to help you along the way. Either way, there are some crucial points you should take into account. After all, your website is practically your CV. It’s likely to be the first impression your customers will get of you, so paying attention to each and every detail is a must. Establish yourself as a professional by creating a striking website design . It will help mark your firm as experts in the field, reflecting credibility and trustworthiness. Read Also: Business websites If you’re in the process of   learning how to make a Wix website  for your law firm, feel free to browse through our favorite website examples  for inspiration. You can also get a head start by tailoring one of these designer-made  law firm website templates  to your needs. Or get started by understanding more about creating a website with AI with the Wix AI website builder . 01. List your areas of expertise As soon as your site visitors enter your site, they’ll want to understand the who, what and where of your firm. The likelihood is that they’ve landed on your page for a specific purpose, so you should help them instantly understand what your practice areas are, within the general field of law. If it takes them too long to find this section, you could risk losing potential clients due to frustration or confusion. 02. Describe your firm’s vision It’s much easier to trust someone once you’ve gotten to know them, isn’t it? The same goes for your law firm website. Put together a few words to form a powerful statement describing your vision, or your general outlook. This will help potential clients get to know you and better understand your mindset. In turn, this can help build affection and trust. 03. Introduce each of the firm’s attorneys Similarly to the point above, help your audience get to know the various lawyers working at the firm with a photo and a short bio. This way, they can start forming a bond with them right from the get-go, and also pinpoint which one will be best suited to their needs. 04. Show off your achievements Won any awards? Received positive feedback? Shout it from the rooftops! Your website is your chance to transform your site visitors into loyal customers, so be loud and proud about your achievements, as well as any publications you’re responsible for. This will help build credibility and eventually persuade clients that you can help them win their cases. 05. Be easily contactable At the end of the day, an overriding goal of your website is to convince your site visitors to get in touch with you. To increase your chances of that happening, make sure to list your email, address and phone number in an obvious place on your website, such as in the menu bar at the top of the page, or in the page’s footer (or both). Another way of being more easily reachable is to include a contact form , or provide the option of online scheduling , ensuring minimal hassle. 06. Add a live chat widget These days, we’re so used to textual communication (via text messages, Messenger and the likes) that you should consider implementing it on your law firm website, too. For some people, writing a message is a lot more comfortable than making a phone call. By adding a chat option to your site, visitors will be more inclined to reach out, especially if there’s a chance of receiving an instant response. You can also use Wix Chat  to let visitors send a quick message and contact the firm instantly. 07. Integrate CTAs (call-to-actions) Call-to-actions are short phrases, usually in the form of buttons or clickable text, that prompt your audience to click and take action. Add multiple CTAs throughout your law firm website to encourage visitors to get in touch, ‘Read More’, ‘Get a Quote’ and so on. Check out a few more call-to-action examples in the websites featured above. 08. Apply the basic principles of web design Like any website, the design of your law firm website has to be up to scratch. Not only should it be aesthetic, it should also reflect your firm’s brand identity and help direct customers to the information that is relevant to them (utilizing things like RSS feeds ). To do so, choose a website color scheme and font combination that will evoke the essence of your brand and give you a professional look. You can also create your own logo and place it at the top of your site, linking it to the homepage to ensure intuitive navigation. Our criteria for the best law firm websites When we evaluated the best law firm websites, we looked for key elements that enhance user experience, build trust and increase visibility in a competitive market: Mobile optimization and fast loading speed : A top-performing law firm website must deliver a seamless experience on all devices, especially smartphones and tablets. Mobile optimization ensures the site looks and functions perfectly while fast loading speeds prevent potential clients from leaving out of frustration. These factors are essential for creating a smooth professional user experience. Search engine optimization (SEO) and local SEO : Visibility is key to a website’s success. The best law firm websites rank high on search engines by using targeted keywords and optimizing for local searches. Features like location-specific keywords, a Google Business Profile and prominently displayed contact details help attract local clients and ensure the firm stands out in a competitive market. "When it comes to SEO strategy, it’s essential to know your audience as well as you would know a friend—dive into their needs, desires, and the challenges they face. By crafting content that addresses their frustrations and provides valuable solutions, you'll not only boost your SEO game but also earn their trust and loyalty, turning casual visitors into dedicated customers." - Adi Avraham, SEO growth specialist at Wix No idea where to begin? Wix has plenty of SEO features  to put you on the right path, and you can learn SEO  as you go. Client testimonials and case studies : Trust and credibility are critical in the legal field. The best websites showcase authentic client testimonials and detailed case studies to highlight expertise and successful outcomes. These elements reassure potential clients and demonstrate the firm’s ability to deliver results, making them a key factor in our evaluation. Clear navigation and accessibility : A well-organized website with intuitive navigation ensures visitors can easily find the information they need. The best sites also prioritize accessibility, adhering to Web Content Accessibility Guidelines (WCAG) to make their content usable for everyone including individuals with disabilities. Features like alt text, keyboard navigation and readable fonts set these websites apart. Secure website (HTTPS) and privacy compliance : Security and transparency are non-negotiable for the best law firm websites. HTTPS encryption protects user data and signals trustworthiness while clear privacy policies and terms of use demonstrate a commitment to handling client information responsibly. Compliance with regulations like GDPR or CCPA further reinforces this trust. "The General Data Protection Regulation (GDPR) may seem like a complex legal requirement to comply with – or even a real threat, given the heavy fines imposed, particularly against webmasters. However, in reality, the GDPR is a process that allows you to create and maintain the trust of your online users." - Thiebaut Devergranne, expert in new technology law and founder of Legiscope Best law firm websites FAQ How to make a law firm as a student? As a student, consider using a website builder, like Wix, to create your first law focused site. You can create a great website efficiently, with or without AI. What are some tips to keep in mind when creating a law firm website? You'll want to choose a clean and professional design that reflects your firm's professionalism and expertise, with an intuitive layout that makes it easy for visitors to navigate the site and find relevant information. Always clearly communicate your firm's brand identity, values and unique selling points on the homepage to establish credibility and differentiate your firm from competitors.

Get  free website hosting  from Wix today → The best website hosting services help your site run smoothly, load quickly and stay secure, giving you a solid foundation for growth. Choosing the right provider means finding the features, performance and support that match your website’s needs. This guide will walk you through the best website hosting services, highlighting their key features, reliability and what makes each one a strong choice for your website. Create a website with Wix. Wix hosting keeps your website running smoothly and securely from day one. With reliable performance, strong security and built-in tools for SEO, analytics and marketing, your site is ready to grow without limits. Plus 24/7 support means help is always just a click away. TL;DR: best website hosting services Choosing the right website hosting service comes down to matching your needs, features and budget. This guide compares popular web hosting platforms, highlighting what each does best, from fully managed, all-in-one solutions to flexible, developer-focused hosts. You’ll also learn what web hosting is, how it works, the different types of hosting available and which features matter most for small businesses, like reliability, scalability, ease of use and support. The goal: help you pick a hosting solution that can support your site now and grow with you over time. Factor What to look for Performance Fast server response times, quick load speeds and high uptime (99.9% or higher). Support Responsive, knowledgeable customer service, especially important if you’re not very technical. Scalability Flexible plans that allow you to upgrade resources as your website grows. Ease of use Intuitive dashboards or built-in website builders that make site management simple. Security Essential protections such as SSL certificates, regular backups and malware scanning. Learn more: What is web hosting? Does Wix provide email hosting? How to host a website How to host a website for free Best website hosting services Here’s our list of web hosting platforms for your website both now and as it scales: Wix.com BlueHost HostGator GoDaddy Kinsta InMotion Hosting Hostinger Interserver DreamHost Hosting.com SiteGround 01. Wix.com Wix offers multi-cloud web hosting when you create a site. It doesn’t matter if you’re looking into how to start a website for your small business, professional agency or enterprise, Wix has both the website builder and the reliable hosting to get any site up and running. With multi-cloud hosting utilizing AWS, Google Cloud—complete with Wix’s private data centers—and a network of Fastly CDN’s, Wix hosting is reliable and hassle-free. With this in mind, let’s take a closer look at what makes it’s infrastructure and its hosted services really stand out. Reliability: There’s no 100% guarantee when it comes to this, but 99.99% uptime comes pretty close. With its international infrastructure, including over 200 CDN nodes located around the world, Wix’s hosting delivers global coverage. The reliable hosting service you'll get with your Wix site delivers the type of infrastructure that leaves you free to focus on learning how to start a business , and then managing it, rather than your hosting. High resilience : Outages happen, servers go down, but what makes the difference is how fast and effectively your web hosting platform responds. Wix’s War Room, yes we love that name too, works 24/7 handling outages or attacks. This means they preempt issues before they can even impact your site. In the event something should happen, they deploy swiftly to get your site back up again. Hassle-free : With Wix features , free web hosting is hands off from your side. From security monitoring, to preventing web server downtime, to connecting your SSL certificate—Wix takes care of it all, so you don’t have to expend valuable time and resources. Since you already know your Wix website is securely hosted, you can focus on your business needs. For example, connect your own custom registered domain name and personalized business email address to streamline communication and day-to-day operations, or create a simple RSS feed for your blog. It's a complete managed hosting solution. Highlight:  With secure and reliable multi-cloud web hosting an integral part of its website builder, Wix is one of the best all-round web platforms for business out there. Price : Free plans available; paid plans start at $17/month. Bandwidth : Unlimited Storage : 2 GB to unlimited Learn more: Does Wix host websites? Check out this list of best business websites  to get you started with your inspiration. 02. Bluehost Bluehost is a website hosting platform that offers an assortment of plans for a range of needs. Its plans are broken down into web, cloud, VPS (virtual private server) and dedicated hosting plans. While a majority of small business websites will fall into the web hosting option, Bluehost offers flexibility for larger-scale websites. From a simple site to an advanced, demanding corporate website, there’s a plan for everyone. This is a host that also integrates with WordPress, so you can choose from dedicated plans for that platform as well. However, with such a range of plans available, it can make it an overwhelming choice, especially if you’re new to the world of hosting. Highlight : The flexibility of Bluehost’s hosting plans makes them a trusted web hosting platform for small business. Price : Starts at $4.99/month. Bandwidth : Unmetered for shared hosting Storage : 10 GB to 100 GB 03. HostGator HostGator is a name that’s been in the website hosting game for a very long time. Not only does it offer web, VPS and dedicated hosting similar to Bluehost above, but it also has hosting plans for eCommerce, reseller and WordPress hosting. One benefit that you’ll get with HostGator is that even the basic plans offer unmetered storage and bandwidth—which makes the future scalability of your site one less thing to worry about. Highlight : HostGator is a good option for someone who wants a user-friendly web hosting for small business solution, with generous storage and bandwidth. Price : Starts at $17.59/month. Bandwidth : Unmetered Storage : 10 GB to 50 GB 04. GoDaddy GoDaddy has been around since the late ‘90s, when it entered the market with its domain purchasing plans. Known for its user-friendly approach, GoDaddy offers a wide range of services, from domain registration to web hosting and website building. It's a good option for beginners, thanks to its intuitive interface and 24/7 customer support. Plus, with competitive pricing and frequent promotions, GoDaddy makes it easy to get started with a smaller budget. Highlight : People flock to GoDaddy because of the variety of features and services it offers. This makes it a good option if you don’t know what you need in terms of your web hosting for your small business. Price : Starts at $5.99/month. Bandwidth : Unmetered Storage : 10 GB to unlimited 05. Kinsta Kinsta has been around for over 10 years, providing managed hosting for WordPress sites. It is a reputable company among WordPress users known for its infrastructure built on Google Cloud’s Premium Tier network, isolated container technology and advanced security features. Kinsta emphasizes offering a feature-rich platform with numerous built-in tools and optimizations. All users can access un-tiered support, free website migrations and a custom dashboard with site analytics and various site management tools. Hosting plans at Kinsta are based on the allocated resources, such as monthly visits, disk space or WordPress installations. Highlight: Kinsta offers scalable hosting plans and a wide range of website management features. However, one of its most praised features is its 24/7 Tech Support Team of experts, which offers support in 10 languages. Price: Free trial for a month, starts at $35/month after that. Bandwidth: Unmetered Storage: 10 GB to 100+ GB 06. InMotion Hosting InMotion Hosting gets high marks across the board, due to its wide variety of basic and professional hosting plans. InMotion Hosting caters to a wide range of users, from small businesses to larger enterprises. It offers features like fast and secure web hosting, free website migrations and scalable plans designed to grow with your needs. Its variety of plans, price options and enhanced security make it a solid web host choice. If you need a website, it offers a free drag-and-drop WordPress website builder, as well as web design services. Highlight: While there isn’t one particular thing that makes InMotion Hosting a dramatic standout among the others, it’s still a great option for small businesses that earns some points for its variety of hosting options. Price : Starts at $4.99/month. Bandwidth : Unmetered Storage : 100 GB to unlimited 07. Hostinger If paying a low price is your number one priority, look to Hostinger. While its prices are generally standard, you can sometimes find some impressive discounted basic shared hosting plans for under $1/month. Like many other web hosts, Hostinger also offers standalone email hosting, allowing you to connect the different parts of your business. It boasts improved performance with LiteSpeed web servers and optimized caching, delivering faster page load speeds for better user experience. It additionally offers an AI-powered website builder with 150+ responsive, designer-made templates. Highlight : Hostinger’s sales are something to look out for, but even without them, it’s still a good, middle-of-the-road web host for small businesses. Price : Starts at $12.99/month. Bandwidth : Unlimited Storage : 25 GB to 100 GB 08. InterServer InterServer is another well-rounded web host that offers a lot of value with its basic plans. More advanced plans are also available for larger scale websites. One of its standout features is its price-lock guarantee, ensuring that your rates don’t increase upon renewal. Additionally, InterServer offers robust security tools, free website migration and 24/7 customer support. This makes it a great choice for individuals and businesses seeking flexibility and transparency without compromising on quality. In addition, InterServer flaunts a website builder, SitePad. However, their WYSIWYG (what you see is what you get) editor is only free when you purchase one of their standard plans, so there’s no way to create and maintain a website completely for free. This differs from other site builders, such as Wix, where you can create and run a free site. Highlight : InterServer is a decent web host for small businesses with some solid pricing options for basic websites. Price : Starts at $2.50/month. Bandwidth : Unmetered Storage : Unlimited 09. DreamHost DreamHost is an affordable, robust web host. Shared hosting, WordPress, VPS, cloud and dedicated hosting are all available, each with their own respective plans, making DreamHost one of the best website hosting for small business options. DreamHost sets itself apart with a generous 97-day money-back guarantee on shared hosting and a strong commitment to sustainability through carbon-neutral data centers. With 24/7 expert support and an intuitive control panel, it makes website management easy for both beginners and developers. Highlight : With cheap basic plans and a good money-back guarantee, DreamHost is a good option for those who aren’t sure how their business web hosting needs might change over time. Price: Starts at $2.89/month. Bandwidth : Unmetered Storage : 50 GB to unlimited 10. Hosting.com Hosting.com (formerly known as A2 Hosting) is a particularly good choice for small businesses just starting out, as the shared hosting plans are affordable and have some great features for newcomers. Even the most basic plans have something going for them. The “Starter” plan includes five free email addresses, a free SSL Certificate and a free domain name. Hosting.com offers competitive discounts, 24/7 expert customer support and a user-friendly control panel. It additionally has a WordPress plug-in called Extendify, which walks you through every step of building your WordPress site from scratch. That said, Extendify packages come with their own add-on pricing. Highlight: This host is feature-rich and affordable, a good choice for small businesses. Price: Starts at $1.99/month. Bandwidth : Unmetered Storage : 15 GB to unlimited 11. SiteGround Last but not least is SiteGround, a simple and straightforward web host. Affordable plans are available regardless of your site needs, though their pricing plans start slightly above average compared to some other options on this list. For WordPress users, SiteGround offers an intuitive site builder and managed WordPress hosting features like one-click staging, Git integration and expert support from WordPress specialists. Their custom caching system and use of the latest PHP versions deliver consistently fast page loads. SiteGround also prioritizes sustainability, running energy-efficient data centers with a strong commitment to reducing its carbon footprint. Combined with 24/7 live chat support and a user-friendly dashboard, SiteGround is a top pick for small businesses. Highlight : SiteGround isn’t bursting at the seams with extras and must-have features often found with other competitors, but it’s a solid option for those looking for a no-frills web host. Price : Starts at $2.99/month. Bandwidth : Unmetered Storage : 10 GB to unlimited Editor's note: All pricing information is current as of January 14th, 2026. What is web hosting? Web hosting is a service that provides storage and access to websites. When you sign up for a web hosting service, you're essentially renting space on a server where you can store all the files and data necessary for your website to function properly. Web hosting is an essential part of creating and maintaining a website. By choosing the right web hosting provider and plan, you can ensure that your website is fast, reliable and secure. Build your site quickly with a ready-made website template  or get a polished, custom look with a website designer . How does web hosting work? Web hosting works by providing space on a server for your website's files and data. Servers are powerful computers that are connected to the internet 24/7. When someone visits your website, their computer sends a request to the server where your website is hosted. The server then sends the files and data necessary to load your website on their computer. Web hosting providers typically maintain large networks of servers in different locations around the world. This ensures that your website is always accessible to visitors, no matter where they're located. Here's a simplified explanation of how web hosting works: You sign up for a web hosting plan from a web hosting provider. The web hosting provider provides you with space on a server to store your website's files and data. You upload your website's files and data to the server using a file transfer protocol (FTP) client. When someone visits your website, their computer sends a request to the server where your website is hosted. The server then sends the files and data necessary to load your website on their computer. How to choose the best web hosting service When choosing a web hosting provider, you should consider the following factors: Price Web hosting prices vary depending on the type of hosting plan you choose and the features you need. It's important to compare prices from different providers before you make a decision. Features Some web hosting providers offer more features than others, such as free domain name registration, email hosting and website builders. Consider which features are important to you when choosing a provider. Compare prices and features from different providers before you make a decision. This will help you to find the best deal for your needs. Customer support It's important to choose a web hosting provider with good customer support. This is especially important if you are new to web hosting or if you have any questions or problems. Read reviews of different web hosting providers from other customers. This can give you a good idea of the quality of service and customer support that you can expect. If you have any questions, don't hesitate to ask the web hosting provider. They should be happy to answer any questions that you have. Once you have chosen a web hosting service, you can sign up for a hosting plan and create your website. Most web hosting providers offer easy-to-use tools and tutorials to help you get started. Reliability Reliability is a crucial factor when selecting a web hosting provider. Look for services that offer high uptime guarantees—ideally 99.9% or higher—to ensure your website stays accessible to visitors. Consistent performance means your website won't experience slow load times, even during peak traffic hours. Reliable hosting providers often invest in infrastructure that minimizes downtime and maximizes site availability. Ease of use Ease of use can make a significant difference, especially if you're not a technical expert. Look for hosting providers with user-friendly control panels. Choose drag-and-drop website builders that make it simple to create and update your site without the need for coding knowledge. User-friendly tools save time and allow you to focus on growing your business, not troubleshooting your hosting account. Scalability Your business needs may grow over time, and your hosting service should be able to grow with you. Scalability is key—choose a provider that offers flexible hosting plans or allows for easy upgrades without downtime. Whether you anticipate a surge in traffic or require additional resources like storage or bandwidth, a scalable solution ensures your website can handle increased demand without interruption. Types of web hosting Web hosting providers offer a variety of hosting plans to suit different needs and budgets. Some of the most common types of web hosting include: Shared hosting This is the most affordable type of web hosting, where your website shares space on a server with other websites. Shared hosting is a good option for small websites and personal blogs. VPS hosting This type of web hosting gives you more control over your server environment than shared hosting. VPS hosting is a good option for medium-sized websites and businesses that need more performance and scalability. Dedicated hosting This type of web hosting gives you exclusive use of a server. Dedicated hosting is the most expensive type of web hosting, but it's also the most powerful and reliable. Managed hosting This type of web hosting takes care of the technical aspects for you, such as server maintenance, updates and security. Managed hosting is a great choice for businesses that want to focus on their website without worrying about backend management. Learn more: How to make a small business website What web hosting features do you need for a small business? Web hosting is an essential service for any website or online app. It provides the storage space and computing resources that your website or application needs to be accessible to visitors from around the world. There are a number of different web hosting providers to choose from, and each one offers a variety of features and pricing plans. It can be difficult to decide which features are most important for your website or application, and which ones you can do without. Here are some of the most important web hosting features to consider: Disk space: Disk space is the amount of storage space that is allocated to your website or application. This space is used to store your website's files, such as your HTML, CSS, JavaScript, images and videos. Bandwidth: Bandwidth is the amount of data that can be transferred between your website or application and your visitors' web browsers. This is important for websites that have a lot of visitors or that have large files, such as videos or images. Uptime: Uptime is the percentage of time that your website or application is available to visitors. A high uptime is important for websites that are critical to your business or that you want to be available to visitors at all times. Email hosting: Email hosting allows you to create email addresses for your website or application. This can be useful for sending and receiving business emails. Backups: Backups are copies of your website's files and data. They are important for protecting your website from data loss, such as if your website is hacked or if your web server crashes. Best web hosting services FAQ What is the best hosting provider for a small business? The answer to this will depend on your own specific needs. In order to choose the best hosting solution for your business as you scale, we'd recommend a multi cloud hosting solution with high uptime and in-built website security. What is the best hosting provider for beginners? If you're new to website hosting, you'll need an easy to manage hosting solution from your provider. For this reason we recommend choosing a website builder which incorporates hosting as standard. This way you'll face no extra charges, and can trust that your hosting is fully managed and secured by Wix. You'll not have to do anything to maintain it, but just get on with starting your business. What is the cheapest best hosting provider for a business? Prices for hosting providers change frequently. If cost is an issue, choose a hosting provider where hosting is provided for free when you create a site. This also means you won't be surprised by any hidden or changing costs. What is the difference between managed and unmanaged hosting? Managed hosting handles server maintenance, updates, security, and backups for you, offering convenience at a higher cost. Unmanaged hosting gives you full control but requires you to manage all technical tasks. It’s ideal for those with technical expertise, while managed hosting suits users seeking a hands-off experience. What is email hosting? Email hosting is a service that provides users with email accounts and related features, typically associated with a domain name. Unlike free email services like Gmail or Yahoo, email hosting allows users to create personalized email addresses using their own domain name (e.g., name@example.com ). Email hosting services often include features such as spam filtering, virus protection, webmail access and email forwarding. It enables businesses and individuals to have professional-looking email addresses and reliable email communication tailored to their specific needs. What is the best hosting provider for a service business? The best hosting provider for a service business depends on your specific needs but generally, you'll need a provider with great customer support and reliability. You need to make sure your customers can rely on your site being live to make bookings and to find you. Choose a provider like Wix with an uptime score of 99.98%. What is the best website hosting for an eCommerce site or online store? When choosing eCommerce website hosting , you'll need a very reliable and secure option. Your site, including your information and your customers' information must be protected from online threats and cyber attacks at all time, for example. Wix, for example includes 24/7 security monitoring as just one of the ways in which it delivers this secure hosting.

Looking for the best way to build your website? Get started with Wix   → Building a business website is no longer the chore it used to be. In the past, learning how to create a website meant hiring a developer and a designer, or taking classes to learn how to do it on your own. Today, it's easier than ever. With the help of a website builder , you can achieve a polished and captivating website that appeals to your audience without needing to be a tech whiz or a design expert. In this guide, we'll explore the best website builders for small businesses that offer an array of customizable templates, intuitive drag-and-drop features and user-friendly interfaces to bridge the gap between your unique vision and technical know-how. Whether you run a boutique clothing business , a consulting firm or a local yoga studio, we'll show you the best tools for creating a business website that mirrors your brand's essence and captures the attention of your target audience. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: Best website builders for small businesses The best website builders for small businesses help you do more than just get online. They help you grow faster by improving credibility, conversions and customer trust. With the right platform, you can easily launch a professional website, streamline online sales, build stronger customer relationships and scale your business with tools designed to support marketing, bookings, eCommerce and long-term growth. Website builder Best for Key features Wix Most small businesses overall AI website builder, drag and drop editor, powerful eCommerce, bookings, marketing tools, analytics, SEO Squarespace Design focused businesses Beautiful templates, CMS tools, mobile responsive design, eCommerce Square Online Brick and mortar and POS users Built in payments, inventory sync, loyalty tools, eCommerce features, simple website setup Shopify Online stores and eCommerce brands Store builder, app integrations, analytics, secure checkout WordPress Customizable small business websites Themes, plugins, blogging tools, strong community 10Web AI Builder Fast AI powered website creation WordPress based system, speed optimization, SEO tools Pixpa Creatives and portfolios Portfolio layouts, digital file selling, simple management GoDaddy Beginners and service businesses Quick site setup, booking tools, SEO and marketing tools, templates Shift4Shop Growing eCommerce businesses Industry templates, SEO tools, unique pricing model Volusion Scalable online stores Store builder, CRM tools, video product features, SEO and marketing support Best website builders for small businesses Wix Squarespace Square Online Shopify WordPress 10Web AI Builder Pixpa GoDaddy Shift4Shop Volusion 01. Wix Wix is one of the best website builders for small businesses, whether you're starting a business for the first time or looking to scale an existing operation. In the very earliest stages of concepting, you can even use Wix’s free business name generator and logo maker to lay the foundation of your professional brand. As for creating a website, Wix’s AI website builder provides one of the simplest solutions for designing a site from head to toe. The AI will ask you about your business goals and design preferences before generating a site, complete with custom site copy, images and other core elements. It will even connect you with the back-office tools you need to get your business up and running. Note: you can always tweak your site or add more apps from your Wix account. Alternatively, pick from hundreds of ready-to-go business website templates  and online store templates . Learn how to make a business website with the help of built-in checklists and other AI tools at your disposal. Once you’ve got your website up and running, you can use a host of native tools and integrations to make day-to-day business operations easier. Sell products, services and accept online bookings effortlessly. Check out Wix's dropshipping website builder , or branch into additional revenue streams with print on demand services , online courses , digital downloads and live events. Plus, Wix enables multichannel selling on Amazon, eBay, Facebook and other leading platforms, all from your website dashboard. Consider using Wix's AI Custom Agent, a no-code solution that lets you build personalized AI agents without needing any technical expertise. Your custom agent can be built to work autonomously to drive business results. Some examples include, automatically reconnecting with inactive customers through targeted coupon emails, maintaining optimal inventory by tracking stock levels and contacting suppliers when needed, boosting sales of slower-moving products with intelligent discount rules and delivering actionable sales insights directly to your inbox. As a Wix user, you also get access to advanced analytics, inventory tracking, email marketing , social media management tools, advertising through Google, Facebook and Instagram, and more. Wondering if your business needs a website ? Check out some of the best business websites created with Wix for inspiration. Key Wix features Easy drag-and-drop website builder interface for uncomplicated website creation Comprehensive AI editor that can build you a professional website in minutes Fully control layouts, fonts, colors and more to match your brand Optimized for mobile users for a consistent experience Marketing tools, integrations, inventory management and analytics to help grow your business Access to hundreds of free and premium Wix market apps to integrate with your business SEO-friendly features , including an AI meta tag creator and an SEO Assistant that analyzes your website and creates a list of optimization suggestions Powerful eCommerce capabilities with built-in end-to-end merchant solutions 24/7 customer support Price Free and multi-solution premium plans available Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $36/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more: How much does a website cost Ready to create a website? Sign up  with Wix and take our website builder for a test drive. 02. Squarespace Squarespace makes it easy to build a professional web presence right from the start. Select a professionally designed template and craft your site using powerful CMS tools. The Squarespace editor blends easy-to-use elements of both drag-and-drop and point-and-click interfaces, allowing you to easily incorporate your text, logo and photos throughout your site. Squarespace is versatile, with both website builder and online store functionality that enables you to sell products, plus facilitate service bookings and appointments. It supports various needs and budgets, offering plans for a variety of uses. Key features of Squarespace Modern templates designed by professionals Versatile content management system (CMS) Mobile-responsive templates eCommerce capabilities Intuitive and flexible website editor Price Plans start at $16 per month Learn more: Wix vs. Squarespace 03. Square Online Formerly known as Weebly, Square Online is a user-friendly website builder and eCommerce solution offered by Square to complement its payment processing service. It simplifies online business setup, allowing you to start with a free pre-configured website template. While the free plan offers basic editing features, additional elements like website analytics, advanced customization and the ability to connect a custom domain are available with a paid plan. Paid plans offer a range of eCommerce perks, including online booking, abandoned cart recovery, order status alerts and a customer loyalty program. Additionally, these plans provide responsive themes, inventory management for online and offline stores, multi-channel integration and compatibility with third-party apps. If you’re a high-volume seller, you can access real-time shipping rates and lower processing fees (2.6% + 30 cents) with a Premium plan. Key features of Square Online Seamless integration with Square for point-of-sale (POS) and inventory management Mobile-responsive templates Versatile eCommerce capabilities User-friendly website editor with a simple interface Price Free and premium plans available starting at $29 per month 04. Shopify Shopify is a popular choice for small businesses with its easy-to-navigate platform, user-friendly dashboard and robust eCommerce solution. Its basic drag-and-drop editor lets you customize an online store with a few simple clicks. Choose from a limited assortment of free templates, or opt for a paid theme starting at $150. Fortunately, Shopify lets you try any template before you purchase it; once purchased, you can publish your theme as a live website. Shopify's standout feature is its extensive third-party app repository, offering thousands of integrations to enhance your online store. Note, however, that many of these apps come at an additional cost. Shopify offers a three-day free trial (extendable to three months for $1), with three paid monthly plans catering to different needs and budgets. Key features of Shopify Dedicated eCommerce platform Responsive design with a consistent look and functionality on all devices Abundance of third-party apps to customize your store's features Built-in sales, marketing and analytics tools help boost your brand Price Plans start at $29 per month Learn more: Wix vs. Shopify 05. WordPress WordPress is a well-known website builder ideal for service providers and creatives aiming for a polished website. Rather than providing a lot of native functionality, WordPress relies on plugins to enhance your site. For instance, the WooCommerce plugin adds product listings and cart functionality to your WordPress site. Most hosting providers support WordPress with a basic monthly hosting plan, often including a free domain for the first year. WordPress's user-friendly interface simplifies website creation, editing and upkeep, making it a good choice for small businesses and new entrepreneurs. Key features of WordPress Wide assortment of free and premium themes to match your brand Integrates with a rich array of plugins for diverse purposes User-friendly interface and intuitive website dashboard Robust blogging platform Active community that continuously contributes to platform improvements Price Plans start at $4 per month 06. 10Web AI Builder 10Web combines AI with WordPress functionality for a hands-off approach to website creation. 10Web automates this process, resulting in high-performing sites in minutes. You can either create a site from scratch, or supply the AI Builder with a URL to your favorite existing website on WordPress, and watch it replicate the layout for you in minutes. This platform is ideal for business owners who are interested in using WordPress for their website CMS, but don’t necessarily want to hire a developer for a custom build—or they lack the know-how to do it themselves. 10Web's AI algorithm can be used to optimize speed, SEO and mobile responsiveness. Moreover, you gain access to over 50 premium WordPress plugins to further enhance your website's functionality. Key features of 10Web Utilize AI to swiftly build high-performing websites Replicates the design of admired sites on WordPress in minutes Access to premium WordPress plugins Price Plans start at $13 per month 07. Pixpa Pixpa is a compelling option for creating either an online portfolio or an online store. Whether you're an artist, entrepreneur, small business owner or photographer, Pixpa equips you with essential tools to effectively create and manage a website. Pixpa's eCommerce tools allow you to sell a variety of items, including physical products, services and digital files. For example, as a photographer, you can sell your images as downloads or prints. The platform supports popular payment gateways like Stripe, Razorpay, PayPal and others, and it features order and inventory management tools to streamline the sales process. Key features of Pixpa Allows you to sell products, services, digital files and images as prints or downloads Responsive design with support for a variety of devices Tools for order and inventory management Price Plans start at $3.60 per month 08. GoDaddy GoDaddy is a recognized leader in domain registration and offers a website building solution that's particularly favored by beginners due to its user-friendly features. You can use prebuilt templates by answering some simple questions about your business, then employ the drag-and-drop editor to customize your site. GoDaddy's appointment booking tool is a useful feature, especially for service-oriented businesses. Additionally, GoDaddy caters to specific industry needs and has a built-in library of stock photos. Beyond website creation, GoDaddy provides integrated social media, marketing and SEO tools, easily accessible through the editor or dashboard. Key features of GoDaddy No technical expertise needed to build and customize your site Marketing and SEO tools available to enhance your site's visibility Basic eCommerce capabilities Appointment booking tool for service-based businesses Price Free and premium plans starting at $9.99 per month Learn more: Wix vs. GoDaddy 09. Shift4Shop Shift4Shop's eCommerce solution offers a feature-rich website builder complete with product and order management systems, customer marketing tools and more. You can choose from over 100 professionally designed templates, each tailored to specific industries. These templates are mobile-friendly, SEO-friendly and highly customizable. Notably, Shift4Shop offers an unlimited, enterprise-grade plan for $0 per month when you process a minimum of $500 per month through the Shift4 payment solution; otherwise, new customer plans with PayPal begin at $29 per month. Key features of Shift4Shop Turnkey eCommerce solution Industry-specific templates that are mobile- and SEO-friendly Intuitive web design tool Innovative pricing model for enterprise solutions Price Free for businesses that process at least $1000 per month; starting at $39 per month for new customers only 10. Volusion Volusion presents a comprehensive online selling platform designed to facilitate all stages of your store, from creation to management and expansion. Non-technical users can appreciate its intuitive eCommerce website builder and content editor, making modifications to your online store quick and easy. Volusion includes distinctive capabilities, such as product video options, allowing you to share more detailed information about the items you sell. You can also expand and scale your business with built-in SEO tools and email marketing support with a customer relationship manager (CRM) system. Key features of Volusion All-in-one solution for creating, managing and expanding online stores Intuitive content editor Lets users add videos (e.g., product demonstrations) to online stores Price Plans start at $35 per month Editor’s note: all prices are current as of March 25, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. Top website features small businesses need Core features your small business website can’t do without A great small business website starts with the basics. Mobile-friendly design is a must since more customers browse on their phones, and a poorly optimized site can lose you sales. A built-in content management system (CMS) is super helpful so you can easily update your site without needing coding skills. Look for tools that let you add customizable contact forms to make it simple for customers to reach out or book services. Integrations with email marketing tools or embedding your Instagram feed keep your audience engaged. If you're offering transactions, secure payment options like PayPal, Stripe or Apple Pay are essential. Learn more: How does an AI website builder work Local business website features that drive results Local businesses benefit from features like map integration, such as Google Maps, to help customers find you. Showing customer reviews from platforms like Yelp or Google builds trust and improves local search rankings. If your business relies on appointments, an online booking system is a game changer. Integrating Google My Business enhances local SEO, making it easier for nearby customers to discover your services. Learn more: How to make a booking website Ecommerce website features that convert visitors into buyers If you are looking how to make an eCommerce website , a smooth and fast checkout process is crucial. Secure payment options and customizable product pages with detailed descriptions, great images and customer reviews help boost buyer confidence. A good website builder with tools like inventory management , order tracking, discount code creation and analytics dashboards makes managing products and sales easier. These features work together to create a seamless shopping experience for your customers. Learn more: How to accept secure online payments with Wix Must-have elements for service-based business websites Service-based businesses need tools that make booking simple and save time. Platforms like Square Appointments or booking systems from Wix make scheduling easy. Clients can check availability in real time and book directly. Features like calendar syncing, adjustable time slots and buffer times between appointments help avoid overlaps. Automated email or SMS reminders reduce no-shows and keep everything on track. Options to reschedule or cancel appointments give flexibility and improve customer satisfaction. Adding contact forms for custom requests and a testimonials section builds trust, while linking social media profiles makes it easy for clients to connect with your business. Features for portfolio and personal brand websites Personal brand and portfolio websites should make a strong visual impact. Customizable templates with clean and sleek layouts keep navigation easy and visitors engaged. Modern touches like animations can make your site feel more dynamic and interactive. Parallax scrolling , where the background moves slower than the foreground, adds a polished, professional vibe. Hover effects on buttons or images give subtle feedback that makes browsing smoother. Your site should also include galleries or carousels to feature high-quality images, videos or case studies. Just be sure these features are optimized for fast loading so your visitors don’t lose interest. Learn more: How to create a portfolio website How to choose a small business website builder Choosing the right website builder for your small business is crucial as it can significantly impact your online presence and business success. Here are some tips to help you choose the best small business website builder: Identify your needs : Before you start looking for website builders, outline your specific requirements. Consider factors such as the type of website you need (e.g., eCommerce, portfolio, blog), features you require (e.g., online store, appointment booking, contact forms), scalability and budget. Easy to use : Opt for a website builder that offers an intuitive and user-friendly interface, especially if you're not tech-savvy. Look for drag-and-drop editors, pre-designed templates and easy customization options that allow you to build and update your website without coding knowledge. Customization options : Your website should reflect your brand, which means it’s important to choose a builder that offers design flexibility. Assess the selection of templates and the level of design flexibility offered by the website builder. Choose a platform that provides professionally designed templates that align with your brand aesthetics and allow customization to make your website unique. Mobile responsiveness : Ensure that the website builder you choose offers mobile-responsive templates. With the increasing use of mobile devices, it's essential that your website looks and functions well on smartphones and tablets, providing a seamless user experience across all devices. You can build a fully responsive website on Wix Studio , for example. Features and integrations : Consider the features and integrations offered by the website builder. Depending on your business needs, you may require features such as eCommerce functionality, SEO tools , analytics, social media integration and third-party app integrations. Make sure the platform supports the features you need to grow your business. Support: Strong customer support and a reliable platform make all the difference, especially when you’re running a business. Choose a website builder that provides responsive customer service through multiple channels like chat, email or phone. Wix offers robust help through both guides and live support options. Speed: Website speed plays a crucial role in both user experience and search engine visibility. A slow website can frustrate users, leading to higher bounce rates and negatively impact your SEO ranking. When selecting a website builder, look for platforms known for fast load times or those that offer built-in performance optimizations. Wix provides tools to enhance speed, such as automatic image compression and responsive design. Learn more: Small business website statistics Best builders for small business FAQ What is the best website builder for a small business? The best website builder for your small business will depend very much on your needs. You can go with an all-around platform, like Wix or work with a web developer and designer. How much does it cost to build a small business website? Generally, to build a small business website you'll need to select a premium plan from a website build, in order to make sure you can choose and register your own unique domain name, as well as other necessary business features. With Wix, for example, premium plans offer a range of prices for small business website creators. If you choose to work with a web developer and designer to create your website, prices will generally vary even more widely. Does my business need a website? Having a website is crucial for businesses of all sizes and industries in today's digital landscape. It not only expands your reach and visibility but also facilitates customer acquisition, retention and growth. What should a small business website include? Homepage: Introduce your business and provide easy navigation. About us: Share your story, mission, and team. Products/services: Showcase offerings with descriptions and images. Contact information: Make it easy for visitors to reach you. Testimonials/reviews: Build trust with customer feedback. Call-to-action (CTA): Encourage visitors to take desired actions. Blog: Share relevant content to attract and engage audiences. Social media integration: Connect with visitors on social platforms. FAQs/help center: Address common queries to enhance user experience. Mobile responsiveness: Ensure your site functions well on all devices. Is it unprofessional to use a website builder? Using a website builder is not unprofessional, as the quality of your site depends on its design, functionality and user experience rather than the platform used. Modern builders like Wix offer professional templates, customization options and features like SEO and mobile optimization that can help you create a polished site, even without technical skills. When done well, a site built with these tools can rival the professionalism of one created by a developer. Is Wix good for small businesses? Yes, Wix is an excellent choice for small businesses. It helps business owners build professional, fully branded websites quickly with its easy drag-and-drop editor that requires no coding skills. Wix also includes built-in tools for SEO, eCommerce, bookings and marketing so small businesses can attract customers, showcase products or services and grow online with ease. It’s flexible, scalable and designed to support businesses at every stage of growth.