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Turn your ideas into a website you love with Wix →   Building a website from scratch  is a major step in growing your business, but getting online is only the beginning. To attract customers, earn trust and drive conversions, your Wix website must be fast, intuitive and engaging. The good news: meaningful improvements don’t require complex development. With smart strategy and Wix’s built-in tools, you can turn your website into a high-performing business engine. This guide walks you through the essential steps to optimize speed, website navigation , mobile experience, content quality, engagement and data-driven decisions, all tailored for Wix users. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: website building tips  Launching a website is easier when you have a clear plan and the right guidance. In this guide, Ekaterina Oduncu, a top-level Wix partner, shares her expert tips for building websites that look great, perform well and keep visitors engaged. Whether you’r e using a free AI website builder  or customizing every detail yourself, think of this as your mini website launch checklist . Here’s what you’ll take away: Speed matters:  How to optimize your site for fast load times. Smarter structure:  How to create clear, intuitive navigation. Mobile-first design:  How to build a seamless phone browsing experience. Engagement tips:  How to publish content that keeps visitors exploring. Data-driven updates:  How to use insights to improve website performance . 5 website building tips Building a website that performs well starts with a few key best practices. From speed and navigation to mobile design and website user engagement , these five tips will help you create a site that keeps visitors happy and coming back. Optimize your site for a fast load Create clear, intuitive site structure & navigation Design for mobile-first browsing Publish content that keeps visitors engaged Use data to guide site improvements 01. Optimize your site for a fast load Wondering how to make a website fast ? A fast-loading website isn’t just nice to have, it directly affects user experience, SEO and conversions. Mobile users expect pages to appear quickly, and even a few extra seconds can lead to lost visitors. By optimizing images, videos and page elements, you can improve website optimization and make your site feel smooth and responsive from the moment someone lands on it. What to focus on: Start with a lightweight hero section:  Avoid heavy sliders, autoplay videos or large animations. Use one optimized image that clearly communicates your brand. Optimize images before uploading:  Keep total page weight around 1.5 MB and individual images between 100–200 KB to improve load times and support how to make your site mobile-friendly . Avoid large video files:  Videos over 20 MB slow your site. Embed from YouTube or Vimeo and skip autoplay. Limit heavy apps per page:  Use only one to two heavy apps and enable lazy loading or batch-loading for galleries. Reduce above-the-fold animations:  Place website animations below the fold or use scroll-triggered effects. Practical Wix tips: Wix compresses images, caches content and uses a global CDN automatically. Convert PNGs to AVIF or WebP for faster loading and better SEO. Check core web vitals in website analytics → site speed for desktop and mobile diagnostics. Common mistakes to avoid: Full-screen autoplay videos or sliders above the fold. Loading all images in large galleries at once. Using PNGs instead of WebP/AVIF. Overusing entrance animations. 02. Create clear, intuitive site structure & navigation Your website architecture and navigation are like a roadmap for visitors. When menus are simple and logical, users immediately understand what your site offers and where to go next. Clear navigation reduces bounce rates and encourages conversions, while confusing layouts can frustrate visitors. What to focus on: Use simple, predictable navigation:  Limit main menu items to six or fewer. Use familiar labels like Services, Shop, About, Contact. Place other pages in submenus. Make CTAs visible and actionable:  Use clear verbs such as “Book a Session,” “Request a Quote” or “See Pricing.” Limit CTAs per section:  Stick to one primary CTA and one optional secondary CTA to avoid decision fatigue. Use a clear heading and tagline on the hero screen:  Clearly state your value proposition and include main keywords. Add a search bar for large sites:  Make it easy for users to find products or pages. Practical Wix tips: Use Wix’s Menu and pinned/sticky elements for instant access across devices. Use Wix AI for catchy, SEO-optimized titles, descriptions or meta tags. Common mistakes to avoid: Hiding important pages under deep submenus. Generic or vague hero titles. Confusing button text. Multiple CTAs competing for attention. 03. Design for mobile-first browsing Most website traffic today comes from mobile devices, so designing with phones in mind is essential. A mobile-first approach ensures your site loads quickly, stays easy to navigate and keeps users engaged, no matter the screen size. What to focus on: Break long paragraphs into shorter sections: This makes the content easier to read and skim, especially for users scanning the page quickly. Use a sticky header: Ensure menus and call-to-action (CTA) buttons are always accessible, improving navigation and user experience. Add a “Back to Top” button: This is especially helpful for long pages, allowing users to quickly return to the top without excessive scrolling. Batch-load galleries: Optimize mobile performance by loading images in batches, keeping page speed high and user experience smooth. Use SVGs for icons and small elements: These are lightweight and maintain crisp quality at any resolution, enhancing visual appeal. Increase tap target sizes: Make buttons and links larger to reduce accidental clicks and improve usability, especially on mobile devices. Practical Wix tips: Adjust mobile layouts independently with Wix Mobile Editor . Hide unnecessary elements on mobile to streamline the experience. Common mistakes to avoid: Long paragraphs on mobile. Complex multi-column layouts. CTAs placed too low or too close together. Large galleries auto-loading. Learn more: What is a mobile website? Best mobile website builders Mobile websites 04. Publish content that keeps visitors engaged Web content is what keeps visitors exploring your site and returning later. Engaging, interactive content builds trust, strengthens your brand and supports SEO features , all while giving users a reason to stay longer. What to focus on: Use scroll or loop animations: Ensure they align with your brand identity to create a cohesive and engaging user experience. Publish diverse content types: Include videos, galleries, before/after sliders, flipbooks and 3D galleries to keep your audience engaged and cater to different preferences. Create evergreen content: Develop FAQs , tutorials, guides and resource pages that provide long-term value and drive consistent traffic to your site. Use the Wix Blog : Take advantage of its features to boost SEO, enable internal linking and support ongoing content growth. Practical Wix tips: Explore interactive elements in the Wix Editor and App Market . Post and schedule blog articles via the free Wix Owner App. Common mistakes to avoid: Overloading pages with website content and animations. Publishing only promotional content. Long blocks of unformatted text. Not updating content regularly. Learn more about content strategies: Dynamic content AI content strategy Content ideas 05. Use data to guide site improvements The best websites are always evolving. By analyzing user behavior , traffic patterns and SEO performance, you can make informed decisions that improve engagement, conversions and overall site performance. What to focus on: Check key traffic & engagement metrics:  Traffic sources, top-performing pages, user behavior flows, conversions, session duration and bounce rates. Analyze site search behavior:  Identify what visitors are trying to find to guide content and navigation updates. Monitor SEO health:  Add alt text, improve metadata, fix crawl issues, submit sitemaps and optimize URLs using Wix’s SEO Setup Checklist . Practical Wix tips: Check Analytics → Site speed monthly for core web vitals. Review SEO → Keyword rankings to track visibility changes. Common mistakes to avoid: Making design changes without reviewing analytics. Ignoring high-bounce pages. Publishing content without optimizing metadata. Learn more with our helpful Wix tutorials . Advanced website building tips to maximize your success As Ekaterina Oduncu explains, strengthening your website’s performance isn’t just about the initial setup, it’s about the ongoing choices you make as your business grows. These additional best practices help ensure your Wix site continues to attract visitors, build trust and support long-term success. 01. Keep your branding consistent A cohesive visual identity builds recognition and credibility. Part of your website branding should be using the same colors, typefaces and tone across your site, social platforms and marketing materials. As Ekaterina notes: “Consistency removes friction. When your design and messaging stay aligned, visitors feel more confident engaging with your business.” 02. Review your site content regularly Review your site content regularly. Search trends, user expectations and industry standards shift over time. Refreshing content helps you stay relevant and competitive. Ekaterina often tells site owners: “Small content updates can drive big gains. Even optimizing headings or tightening your copy can improve clarity, SEO and conversions.” 03. Expand your internal linking Strong internal linking improves navigation, keeps users exploring longer and supports your SEO. Add links between related services, blog posts, product pages and FAQs to create a natural content flow. In Ekaterina’s words: “Internal links act like signposts, when you guide visitors intentionally, they stay longer and discover more of what your business offers.” 04. Use automation to stay efficient Tools like Wix Automations can streamline tasks such as sending follow-ups, confirming bookings or delivering forms, saving time and improving engagement without extra effort. As Ekaterina explains: “Automation doesn’t replace your work, it multiplies it. It helps you deliver a polished, responsive experience even when you’re not online.” 05. Revisit your goals and analytics Your business evolves, and your website should evolve with it. Review your analytics to ensure your pages, funnels and CTAs still match the actions you want users to take. Ekaterina adds: “Data gives you direction. When you evaluate what’s working and what isn’t, every update becomes a strategic improvement, not a guess.” Final thoughts Building a successful small business website isn’t about just one element, it’s about bringing together speed, clarity, compelling content, interactivity and data-driven improvements. With Wix, you have all the tools you need to create a standout website. From secure and free website hosting , domain names and AI-powered content creation to intuitive design features, seamless site management and actionable analytics, everything is designed to help you succeed. By putting the strategies in this guide into action, you’ll craft a website that’s not only faster and more engaging but also one that turns visitors into loyal customers. Meet the author Ekaterina Oduncu is the founder and lead designer of WebcityX, a creative web design studio based in Budapest, Hungary . A multilingual designer fluent in English, Turkish, Russian and Hungarian, she specializes in building modern, responsive and SEO-friendly Wix websites for businesses of all sizes around the world. Her journey into web design began unexpectedly, with a small plush-toy webshop she created for her own business on Wix. What started as a simple attempt to promote her products quickly grew into a passion for design, branding and digital strategy. After completing a range of graphic design and web design courses, she turned that passion into a full-time career.  With more than six years of experience in design and marketing, Ekaterina is now a Wix top-level partner, helping business owners elevate their online presence through clean design, strong UX and effective strategy. She also shares her knowledge with fellow Wix designers and entrepreneurs, empowering them to create websites that not only look great but perform even better. Website building tips FAQ What are the 7 C's of a website? When you’re building a site, the 7 C’s are a handy checklist to guide every decision. They are: Context (how your site looks and feels), Content (the info and visuals you share), Community (ways for visitors to connect), Customization (personalizing the experience), Communication (making it easy for people to reach you), Connection (links to and from your site) and Commerce (all things related to selling, if you plan to sell). Focusing on these areas helps keep your site balanced and user-friendly. What are the 5 golden rules of web design? The heart of good design is making things clear and useful. First, be clear, let visitors know what your site’s about right away. Second, keep things simple so people don’t get overwhelmed. Third, use visual hierarchy, which means making important stuff stand out. Forth, always design with your audience’s needs in mind. And finally, be consistent with your look and layout from page to page, this helps people feel comfortable navigating your site. What are the 7 steps to building a good website? Making a website is easier when you break it down into steps. Start by setting a clear goal: what do you want your site to do? Next, plan what pages and content you’ll need. Choose a site builder and a domain name that matches your vibe. Then design your layout, keeping it easy on the eyes. Fill in your content: text, images and more. Before hitting “publish,” test everything (think links, forms, mobile view). Finally, launch your site and tell the world about it. How to build a really good website? You want your site to work hard for you and your visitors. Begin with a clear purpose and always keep your audience top of mind. Make sure every page is well organized and your style stays the same throughout. Test your site regularly, so nothing’s broken and don’t be afraid to refresh your content. If you create something useful and enjoyable, you’ll keep visitors coming back, and that’s what makes a website truly great.

Bring your inspiration to life with a Wix website →   If you’re looking to launch a tutoring business, it’s important to create an engaging website for it.   The private tutoring market is projected to reach $416.02 billion by 2034 , making a professional tutoring website essential to capture this growing demand. A great way to get inspired is by browsing a few tutoring website examples, which can also help you figure out what your website needs to attract potential clients.  Whether you’re wondering how to build a website from scratch , looking for a free website builder  to get started or exploring AI website builder  tools to speed up the process, this guide covers your needs.  We’ll highlight the features you should prioritize and walk you through a simple step-by-step process for establishing a working tutoring website. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.  TL;DR: best tutoring website examples A well-designed tutoring website helps you build trust, attract the right students and grow your business. In this guide, we handpicked the best website designs  for tutoring sites that stand out for their design, clarity and ability to communicate value. Alongside each example, you'll find practical takeaways to help you build a site that supports your goals. These examples highlight what’s possible when strong branding meets a user-first approach—making it easier for visitors to understand what you do, why it matters and how to get started. How we selected the tutoring website examples Criteria we considered Why it matters Clear service offering Makes it easy for visitors to see how you can help Friendly, professional design Builds trust with both students and parents Easy navigation Helps users find key info quickly, like subjects and pricing Strong calls to action Encourages bookings, consultations or sign-ups Mobile responsiveness Ensures a seamless experience on phones and tablets "One of the things that helped me grow the most was creating my own website, where I can show everyone how I can help them." - Elena Blanco, child educator specializing in learning difficulties 16 best tutoring website examples Now let’s explore 16 of the best tutoring website examples that set the bar for smart design and smooth user experience. These standout sites will inspire you with clear layouts, strong branding and features that help turn curious visitors into committed students. Team of Tutors Astute Tutors Acadamia Nut Goober Tutors Top 20 Tutors Horizon Star Tutoring Nucleus Tutoring Superstudy Academic Independence Marigold Prep Enlightened Learning Socratic Tutoring Peninsula Academy One Source Medicine Your Tutor Guru Home School Coaches 01. Team of Tutors Team of Tutors  presents a bright and inviting web design that instantly puts parents and students at ease. This tutoring website uses a clean layout with friendly graphics and a cheerful color palette making the process of finding a tutor feel less daunting. It does an excellent job of communicating its value proposition through clear headings and concise descriptions of its services. The site feels trustworthy and professional while maintaining a warm and encouraging atmosphere. A welcoming design that builds immediate trust with visitors Simple navigation that helps users quickly find services and pricing Strong calls-to-action that guide potential clients toward booking a session Learn more: What is web design? Like what you see? Build your own tutoring website using this same template. Template name:   Start from scratch website template 02. Astute Tutors The  Astute Tutors  website greets visitors with a sophisticated and clean design that projects professionalism and expertise. Its structured layout and classic navy and white color scheme build immediate confidence in their services. The site effectively uses authentic imagery of students and tutors which creates a personal and relatable connection. Finding information on specific subjects or how to get started is straightforward making the user experience very positive. A polished design that conveys professionalism and credibility Easy-to-follow user journey that directs visitors to key information An About Us page  that clearly communicates the company's mission and values Like what you see? Build your own tutoring website using this same template. Template name:   Online course platform website template 03. Acadamia Nut Acadamia Nut 's tutoring website uses a modern and minimal design that feels both smart and accessible. Its clean lines and simple website color scheme make the information easy to digest and give the entire site a professional and trustworthy feel. The platform does a fantastic job of outlining its tutoring process from the initial consultation to academic success. It’s a great example of how a straightforward design can effectively communicate expertise and build confidence with potential clients. A clean and minimalist design that feels professional and modern A clear step-by-step explanation of their tutoring process Strong use of client testimonials to build social proof Like what you see? Build your own tutoring website using this same template. Template name:   Tutor website template 04. Goober Tutors The  Goober Tutors  website makes learning fun with a playful design and vibrant color scheme that immediately captures your attention. This tutoring website example uses charming illustrations and friendly language to create a welcoming environment for students and parents. The site is incredibly easy to navigate with clear calls-to-action that guide you to find a tutor or learn more about their subjects. Its well-structured FAQ page is a great  FAQ page example  providing quick answers to common questions in an organized way. A fun and playful design that makes learning feel approachable Clear and intuitive navigation that simplifies the user experience A comprehensive FAQ page that quickly addresses user questions Like what you see? Build your own tutoring website using this same template. Template name:   Coaching professional website template 05. Top 20 Tutors The  Top 20 Tutors  website communicates prestige and quality with a sophisticated design that feels both exclusive and reassuring. Its use of a refined color palette, elegant fonts and professional photography creates an immediate sense of trust and expertise. This tutoring website is structured logically making it simple for visitors to understand their premium services and the caliber of their tutors. It effectively conveys a message of high achievement and academic excellence. An elegant design that projects a premium and trustworthy brand image Clear pathways for users to discover services and contact information High-quality photography that builds confidence and credibility Like what you see? Build your own tutoring website using this same template. Template name:   Recruitment firm (dynamic) website template 06. Horizon Star Tutoring Horizon Star Tutoring 's website has a warm and encouraging feel thanks to its friendly design and uplifting color choices. This tutoring website example uses a clean layout and positive imagery to create a space where students feel supported and motivated. The site clearly communicates its mission and services making it easy for parents to understand the benefits and sign up. It’s a great demonstration of how a welcoming design can build immediate trust. Clear and simple navigation to essential information Easy-to-find contact form in the hero section for quick inquiries Chat bot feature that offers instant support and guidance Like what you see? Build your own tutoring website using this same template. Template name:   Class site (sleek) website template 07. Nucleus Tutoring Nucleus Tutoring 's website makes a bold statement with its vibrant design and energetic color palette. This tutoring website feels dynamic and modern using a mix of purple, green and yellow to create a lively and engaging atmosphere. The site clearly lays out its services and pricing making it easy for parents to find exactly what they need. Its confident and direct messaging helps build trust and excitement around the learning process. A clever logo design that visually represents the brand's name A vibrant color scheme that makes the site feel energetic and fun Bold typography and clear headings that guide users through the content Like what you see? Build your own tutoring website using this same template. Template name:   College website template 08. Superstudy Superstudy 's website provides a clean and focused user experience with a design that is both professional and easy to navigate. This tutoring website uses a classic blue and white color scheme that creates a sense of calm and competence. The site does an excellent job of presenting its services and tutor profiles in a structured way allowing visitors to quickly find the information they need. It is a great model for how clarity and simplicity can effectively communicate value and build credibility. A professional and clean design that builds trust Detailed tutor profiles that help parents make informed choices An intuitive layout that makes site navigation simple Like what you see? Build your own tutoring website using this same template. Template name:   Music school website template 09. Academic Independence The tutoring page for  Academic Independence  offers a clean and professional design that immediately builds confidence. This tutoring website uses a thoughtful layout and a calming color scheme to create a welcoming and serious learning environment. The page effectively outlines its tutoring services and philosophy making it easy for parents and students to understand their approach. It’s a great example of how a structured and professional design can communicate expertise and care. An engaging hero image that immediately connects with young students A well-designed  Contact Us page  that makes getting in touch simple Clear service descriptions that help visitors find what they need Like what you see? Build your own tutoring website using this same template. Template name:   School (green) website template 10. Marigold Prep Marigold Prep  is a tutoring website with a simple, professional design that feels both warm and sophisticated. The site structure is incredibly intuitive guiding visitors effortlessly through their programs philosophy and team bios. It successfully conveys a sense of premium personalized care for students. A clear and logical site structure that makes information easy to find A well-organized footer that provides quick access to essential details An easy-to-use contact form that encourages families to reach out confidently Like what you see? Build your own tutoring website using this same template. Template name:   Cleaning company website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 11. Enlightened Learning The  Enlightened Learning  website is a wonderful tutoring website example that blends creativity with education. Its design uses a clean, minimalist layout with pops of color from student artwork creating a personal and inspiring feel. The site effectively communicates its unique combination of tutoring and art programs making it clear what sets them apart. It's a great demonstration of how to build a brand that feels both professional and deeply personal. A simple and effective logo that clearly represents the brand's dual focus Prominent social media links that encourage community engagement A clean design that makes it easy for visitors to explore their unique offerings Like what you see? Build your own tutoring website using this same template. Template name:   After school program website template 12. Socratic Tutoring The  Socratic Tutoring  website is a prime tutoring website example of how clean design can create a professional and trustworthy feel. It uses a simple layout that directs focus to the important information like services and tutor expertise. The site effectively communicates its commitment to academic excellence through clear messaging and a straightforward structure. This design choice makes the site feel credible and very easy for potential clients to navigate. A user-friendly booking system that simplifies scheduling sessions A clean and professional design that builds visitor confidence Clear call-to-action that guide users to the next step Like what you see? Build your own tutoring website using this same template. Template name:   Tutor website template 13. Peninsula Academy Peninsula Academy  is a strong tutoring website example that effectively balances professionalism with a personal touch. Its layout is clean and modern making it simple for visitors to find information on their academic coaching and test prep services. The site uses compelling imagery and clear text to communicate its educational philosophy. This approach builds instant credibility and makes the brand feel both approachable and authoritative. Clear and compelling copy that speaks directly to student and parent needs An easy-to-navigate structure that guides users to important information Popular links displayed in the footer so visitors can find essential pages quickly Like what you see? Build your own tutoring website using this same template. Template name:   Church website template 14. One Source Medicine Offering dynamic tutoring, the  One Source Medicine  website is a standout example for anyone looking to build a modern and trustworthy site. The design is clean and inviting, creating a calm atmosphere for visitors to explore their tutoring services. Information is presented in a way that feels approachable and easy to understand, making it simple for students and families to find exactly what they need. The site builds confidence by making the learning journey feel both supportive and straightforward. An embedded YouTube video on the homepage that quickly explains their mission. A well-structured FAQ page that anticipates and answers questions from prospective students. A clear and simple Contact Us page that makes reaching out an easy next step. Like what you see? Build your own tutoring website using this same template. Template name:   School website template 15. Your Tutor Guru Your Tutor Guru  is a great example of a tutoring website, featuring a clean and calming color scheme. The design feels approachable and clear, making it easy for visitors to focus on the information they need. Sections are thoughtfully organized for simple navigation and the friendly visuals reinforce a positive, encouraging learning space. This site offers a straightforward experience that’s both professional and welcoming. Client testimonials that build trust and show real student success Intuitive navigation that helps users find what they need quickly Well-organized sections that make exploring services and pricing effortless Like what you see? Build your own tutoring website using this same template. Template name:   School blogger (warm) website template 16. Home School Coaches The  Homeschool Coaches  website creates a welcoming and supportive atmosphere. Its design features a clean and organized layout that makes finding information about their coaching services incredibly easy. The site effectively uses warm imagery and direct language to connect with parents looking for guidance. This thoughtful approach builds trust and makes the process of getting support feel straightforward and stress-free. An integrated online booking feature that allows visitors to schedule a free consultation with ease A clear newsletter join option that helps build a community around the brand A user-friendly design with clear navigation that makes the user journey simple and intuitive Like what you see? Build your own tutoring website using this same template. Template name:   Plant store website template How to build a tutoring website To build a successful tutoring website, it’s important to plan each stage carefully — from defining your audience to promoting your site — this guide will walk you through the process step by step. 01. Defining your market Having your own website makes teaching online so much easier. But before you build a website, you need to: Define your niche based on your tutoring expertise. Choose a focus, such as test prep or specialized subjects. Pick a domain name  that resonates with your target audience. If you’re just getting your tutoring business off the ground, check out these resources: How to start a tutoring business How to create a tutoring business plan How to make money as a teacher 02. Choosing a website builder You’ll need a website builder with paid or free web hosting  that makes the process easy. While there are alternatives, Wix stands out as the best website builder for teachers . Wix’s drag-and-drop builder gives you complete control over your site’s design without needing any coding skills. The Wix AI website builder makes it even easier and faster, letting you launch your website at the speed of thought. The best website builders  also offer a vast library of templates and an intuitive interface that’s especially beneficial for educators. Wix works for all types of websites , not just tutoring sites. Whether you’re looking for a simple blog maker , wondering how to build an online community  or interested in other website ideas , a quick domain name search  is a good start. 03. Designing a user-friendly layout Successful tutoring websites offer visitors easy navigation. With Wix, you can choose from professionally designed tutoring website templates  that feature clear navigation. Make sure your website clearly highlights your areas of expertise (such as math, English or test preparation) and features client testimonials to build trust. Keep your layout clean and organized—too much clutter can overwhelm prospective clients. 04. Setting up an online booking system A seamless booking system is one of the most important features of any tutoring website.  Wix’s all-in-one scheduling tool  allows clients to book sessions directly on your site. This tool integrates with your calendar, allowing you to manage appointments easily. Clients can see your availability in real time and book slots that work best for them. 05. Integrating payment processing Once you’ve set up your booking system, you’ll need a reliable way to collect payments.  Wix Payments  allows you to integrate all popular payment solutions, including card, Buy Now Pay Later (BNPL) and mobile payments, making it easy for clients to pay securely online or offline. You can also set up recurring payments for ongoing tutoring sessions. 06. Optimizing your website for SEO Search engine optimization (SEO) is crucial for making sure your website appears in search results. Wix offers built-in SEO tools  that guide you through optimizing your website for search engines. This optimization includes adding keywords relevant to your tutoring services and ensuring your site is mobile-friendly. 07. Promoting your tutoring website Facebook and Instagram ads  are excellent tutor marketing  channels for attracting clients. These ads help you reach specific audiences and drive traffic to your site.  Use marketing tools like Google Analytics and Facebook Pixel to track visitor behavior and refine your marketing approach. Additionally, schedule and share engaging content across social media and to your blog to keep your audience engaged. Consistent promotion, backed with data-driven insights, will help you connect with more potential students and grow your tutoring business. Learn more:  How to start a teaching blog How to start a blog Essential elements of a good tutoring website Creating a successful tutoring website requires a balance of design, functionality and trust-building features. Here’s what you need: Showcase your services and packages:  Make it easy for visitors to understand your tutoring specialties (e.g., math, science and test prep) as well as the formats you offer. For example, explain whether you provide individual or group sessions, in-person or online tutoring and what’s included in your sessions. Use effective visuals:  Engage visitors with high-quality images of your services in action, such as photos of tutoring sessions or happy students. Build a strong brand identity:  Use a business name generator  to finalize a memorable brand name. Design an attractive logo  and integrate it into your site using consistent colors and a professional tone that reflects your teaching philosophy. Display client testimonials:  Add a testimonials page or quotes from satisfied clients to your homepage to establish credibility and trust. Create a professional tutor profile: Detail your qualifications, certifications and teaching experience to reassure visitors of your expertise. Ensure easy navigation:  Organize content with a simple layout that lets users quickly find the information they need, like pricing, services and booking details. You can even stand out by creating a branded app  on Wix. Offer resources and lead magnets: Provide free tools like study guides, templates or educational resources to give visitors a sense of your teaching style and value. These lead magnets can also help you build an email list or encourage prospects to book sessions. Link to a digital classroom or client portal: If you teach online, providing current clients with easy access to a digital classroom or portal is crucial. This could include course materials, assignments and communication tools. Add a clear call-to-action : Use visible, action-oriented buttons like “Book a Session” or “Get Started” to guide visitors toward booking your services. Integrate booking and payment tools : Simplify the user journey by allowing clients to schedule sessions and make payments directly on your website. Focusing on these elements empowers you to create a website that attracts clients and positions you as a reliable tutor. Explore other types of websites: Homepage design examples Conference website examples Catering website examples Tutoring website examples FAQ Which website is best for tutoring? Your personal or institution’s website is best for tutoring, as it allows you to fully control your offerings and schedule. The tutoring website examples featured here can inspire you. How do I create a tutoring website? First, define your niche. Then, use a builder like Wix for a professional, customizable design that supports booking systems and testimonials. For visibility, implement SEO best practices and social media marketing. Do tutors need a website? Yes, a tutoring website establishes credibility, showcases services and simplifies client communication through features like online booking and payment systems. How do I advertise myself as a private tutor? Promote your services through social media ads on Facebook and Instagram. Posting engaging content and testimonials on your social pages and website will help attract new clients, as well. How much does it cost to create a tutoring website? With Wi, you can create a website for free. Or choose from a paid plan, they start from $17 a month and include a domain name, reliable hosting and ecommerce integrations. You can build a site from scratch with a developer and costs vary from several hundred to thousands of dollars. If you go this route you'll also need to factor in the cost of hosting, domain name registration and other features.

Bring your inspiration to life with a Wix website →   In this day and age, creating a responsive website that ensures that websites behave well on a variety of screen sizes and resolutions is pretty much table stakes. As of July 2025, around 64.35% of global web traffic comes from mobile devices , making responsiveness an essential—not optional—part of modern web design. We’ve put together a collection of responsive websites from different industries to inspire you. Each example uses creative strategies like flexible grids, multiple columns and zigzag layouts to ensure their design works smoothly on any device. If you’re ready to make your own, a mobile website builder  can help you apply these strategies easily. Before jumping into the examples, let’s go over some common questions about responsive design and building a mobile-friendly website. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.  TL;DR: responsive website examples  Your visitors aren’t just browsing on one screen size, and your website shouldn’t be either. This roundup features responsive websites that adapt seamlessly across desktops, tablets and mobile devices, without compromising on design or function. These examples show what’s possible when flexible layouts meet smart UX decisions. Alongside each example, you’ll find takeaways you can apply to your own site, like how to prioritize content, keep navigation clear and use mobile design to your advantage. Criteria we considered Why it matters Mobile adaptability Ensures a smooth experience on any device Scannable layouts Helps users find what they need quickly Clear calls to action Guides visitors to take the next step Visual consistency Maintains brand identity across screen sizes Performance and loading speed Keeps your site fast, no matter how it's accessed "If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device." - Sharon Hafuta, SEO blog editor at Wix 19 responsive website examples  Maya Lynne Adar Ethical Essence The Boathouse Agency Kristina Horan Website Designs La Bonne VMV Studio Moon Rabbit Acupuncture Visual Identity Co. Scopetheory Esperia Advocacy Product Hiring House KlikArch Strategy Folk Change the Game Studio Omi Bahuguna Aura Studios The Forestta The Benev YNK 01. Maya Lynne Adar Maya Lynne Adar  is a multidisciplinary designer whose website uses unconventional typography that combines an italicized serif with a sans-serif font. The site additionally features cutout shapes that pop in and out of the screen and a dice-like mechanism (built with custom CSS) that allows visitors to toggle between various color palettes. Animations, website hover effects  and horizontal scroll further add an element of playfulness and surprise.  Minimalist layout emphasizes elegance and simplicity on smaller screens. Strong information hierarchy organizes the artist’s work across multiple menus. Mobile view replaces horizontal scrolling with an intuitive card-like menu. Lighter design improves usability and ensures faster loading on mobile devices. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Creative agency responsive template 02. Ethical Essence Ethical Essence ’s eCommerce website stands out for its strong branded touches: earthy tones, high-definition videos, sans-serif typeface and well-lit product photography. The company emphasizes these nature-themed visuals, showcasing eco-friendly skincare products against a backdrop of sudsy beach waves and rocky terrain.  Fully responsive design adapts seamlessly to different breakpoints and screen sizes. Website shrinks and expands smoothly, maintaining consistent formatting across devices. Product gallery shifts from four items on desktop to a single item with slider on mobile. Design keeps product images front and center while allowing related items to be browsed. Key takeaway: give assets space to breathe on smaller screens. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Fragrance store responsive template 03. The Boathouse Agency The Boathouse Agency 's website exudes coolness and creativity, with meticulous attention to detail. The website glides gracefully when scrolling. The combination of videos, animations and unique scroll behaviors creates a non-traditional experience—a perfect complement to a portfolio that showcases innovative design projects and celeb collaborations. Notice how the logo plays well on all sections because it changes based on what’s behind it, keeping the agency’s  branding neutral and letting their work do the talking. Mobile version delivers a simplified and streamlined experience. Opening with a video on handheld devices sets the brand apart. Scrollable list view highlights different case studies for easy browsing. Clean, professional layout emphasizes The Boathouse Agency’s impressive client portfolio. Be inspired: Luxury website examples Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Business consulting agency responsive template 04. Kristina Horan Website Designs   Kristina Horan Website Designs (KHWD)  site is bold from the jump, with sharp contrasting colors that add some pop to the daring grayscale image at the top of the site. The website has an eclectic look and feel as you scroll, using various scroll behaviors, buttons and blurred images that add flair. Mobile site feels more impactful with scroll behaviors in a tighter area, keeping every section eye-catching. Header uses a hamburger menu to reduce cognitive load and highlight the landing page image. Striking header image scales seamlessly across devices for strong visual impact. Layout emphasizes smooth flow of information and overall scroll-friendliness. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Creative agency responsive template 05. La Bonne La Bonne  is an organizer of corporate events, experiential marketing campaigns and social gatherings with a website that matches the team’s “good vibes” approach. Upon entering the site, you’re greeted by a collage on each end of the screen. The collage fades on scroll to reveal additional design elements that explain what the company is all about.  Site is optimized for mobile screens with centered, reasonably sized text. Contrasting colors and simple top-to-bottom flow improve readability. Contact button is illustrated as an envelope for an endearing touch. Design choice sets the tone for the relationship from the start. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Event landing page wireframe responsive template 06. VMV Studio VMV Studio  is a self-described collective of designers, filmmakers and visionaries whose website reflects the studio's innovative approach to visual storytelling. Animations, bold graphis and videos breathe life into the web design, showcasing the studio's creativity and technical prowess. Meanwhile, subtle touches—like the frosted glass footer and text fill on scroll—add extra flair. All the same assets return on mobile without slowing down load time. Scroll effects, high-quality videos and full pages are preserved on smaller screens. Shows that you don’t need to dumb down the mobile view when using Wix Studio. Portfolio item grid shifts to a single item per row making the site more scroll-friendly. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Design & motion studio responsive template 07. Moon Rabbit Acupuncture Moon Rabbit Acupuncture 's website features high-resolution images, a light color palette, hover effects and a thin typeface to draw attention to the main focus of their website: the benefits of acupuncture and holistic healing. Overlayed menus and product shots invite visitors to explore their various offerings, from booking a service, to shopping their products.  Images scale down seamlessly to fit narrower mobile screens. Grids of assets adjust so fewer elements appear per row. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Mental health center responsive template 08. Visual Identity Co. Visual Identity 's website showcases a striking animated visual right as you enter the landing page. The animation toggles between a gold or purple color at the click of a button. Below, scroll effects like text fill and resizing elements give the website a sense of flow within the movement. The portfolio highlights a diverse range of projects, demonstrating the agency's ability to create impactful visual identities for clients. Minimal changes on mobile indicate a highly responsive website. Animated effects and all elements are preserved from the desktop version. Includes unique features like a clock showing the current time in India. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: VJ portfolio responsive template 09. Scopetheory Scopetheory  keeps their site simple above the fold, using a blank white canvas for a background, a custom typeface and a pared-down navigation menu. As you scroll, things start getting interesting: the brand’s client work is presented in a grid which starts to stack up as you travel further down the website.  On mobile, visuals appear above the fold instead of requiring scroll. Stacking effect and chat function are preserved on mobile. "Client impact" section is positioned higher to emphasize key elements and adjust for mobile behavior. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Marketing consultant responsive template 10. Esperia Advocacy Esperia Advocacy  adds subtle design touches that set its site apart from other company sites in the space: architectural imagery, a mix of italicized and serif professional fonts , an eggshell background and an oversized, halfway-cut-off footer.  Mobile site maintains the same appearance as the desktop version. No assets are removed on mobile, preserving the full content. Extra space allows assets to breathe, creating a more scrollable experience. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Digital marketing agency responsive template 11. Product Hiring House Product Hiring House 's website combines multiple effects for a memorable experience. These effects include a sticky header, items that move on scroll (like the venn diagram that squeezes the two circles closer together), hover effects and sliding image galleries. When paired with a rich paper background, a glassmorphic effect and gorgeous landscape photography, you get a website loaded with texture and engaging functionality. Mobile version preserves all content while resizing elements. Grid shifts to a more vertical alignment on smaller screens. Animation effects are maintained for a seamless responsive experience. Website feels consistent across all touchpoints. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Travel insurance company responsive template 12. KlikArch KlikArch 's website greets you with a bold sans-serif font that tells you a little about what the brand does. However, it’s only when you scroll below the fold that you see their work in action. Their header disappears into the top of the screen as you scroll down, revealing product images and team headshots that decorate the screen instead. Mobile view provides more whitespace at first landing. As you scroll, content gradually occupies more space. Creates an interesting play on dimensionality when resizing the website. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Interior designer responsive template 13. Strategy Folk Strategy Folk 's website is clean and minimalistic on entry, with a little robot animation that runs across the screen. As you scroll, design assets like text boxes, buttons, cards and more robot animations spring on screen to add movement and excitement. You’ll notice a lot of whitespace on the website, which helps it scale down effectively on mobile, as well as an example of a custom cursor  that activates over one specific section. Elements appear tighter on mobile, signaling scrollable content below the fold. Everything behaves similarly to the desktop site for a cohesive experience. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Financial coaching responsive template 14. Change the Game Studio Change the Game Studio 's hyper-colorful site is a perfect representation of their ethos: chaotic innovation. Oversized text, unique fonts and maximalist style help the brand go against the grain, and abstract shapes, graphics, patterns and typographies add an extra pop. Same look and feel is maintained on mobile with a resized, scroll-friendly grid. Menu is tighter but still displays the full list of options upfront. Design remains both visual and conceptual for an engaging experience. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Artist responsive template 15. Omi Bahuguna Omi Bahuguna 's portfolio website leverages hover display effects against a tv static backdrop to achieve a bold and differentiated aesthetic. Sharp visual and conceptual design lays the groundwork for his portfolio, which merges print, image making and strong use of creative hover interactions. For static homepages like this one, you have to pay meticulous attention to detail and spotlight the work itself. Mobile view showcases how brilliantly responsive the website is. Hover displays run automatically with perfect spacing on smaller screens. Design demonstrates the power of using device interactions to shape web experiences. Learn more about building a static website . Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Coming soon landing rage responsive template 16. Aura Studios Aura Studios ' showcases simple grid layouts that lets the content do the talking: rich photographs of gorgeous travel destinations and epic getaways. It’s a creative agency that wields a strong sense of elegance in simplicity on its homepage. The brand exudes lavishness, from its rich earth-toned color palette, to aspirational imagery and snippets of punchy typography. Site adapts smoothly to narrower dimensions with an almost identical mobile experience. Mobile view features tighter shots of the same desktop images. Text scales to two lines for breathing room while other asset proportions remain the same. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Designer portfolio responsive template 17. The Forestta The Forestta 's features several scroll effects against a leafy green background, including parallax images, side scrolling text and cards that overlay on top of one another. It’s a fun design that showcases some of the delicious food you can expect to find there, with a color palette that perfectly complements the images the brand chose. Mobile site maintains the same behaviors as desktop. Grid shrinks to display a single content item per row. Clear CTAs prioritize usability for booking a table, ordering online and viewing the menu. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Italian restaurant responsive template 18. The Benev The first thing you’ll notice upon entering The Benev 's website is the custom ‘B’ shaped cursor, which appears as the rest of the website loads. From there, slightly washed-out videos and imagery give an ethereal touch to the website’s branding. All the content is laid out in a dynamic, non-modular grid that fills the page in an unexpected way. On mobile, the grid snaps into a modular shape to reduce visual stimulus. Responsive design shows how content blocks can scale effectively across screen sizes. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Spa responsive template 19. YNK  Young Na Kim (YNK) combines text and image scroll effects to give a bold landing page some extra dynamism. The focus of the website is clear: to showcase the selected portfolio pieces in a section below the fold, incentivizing people to get in touch.  On mobile, the website behaves the same with added whitespace. Square images transition into circles as you scroll. Moving text enhances dimensionality in the mobile experience. Want a site like this? The template behind it is available to customize into your own responsive website. Template name: Creative CV responsive template What is a responsive website page? A responsive website page  is a page that adjusts its layout and content based on the size of a viewport. Learning how to make a website  ensures that your web page looks equally good on a small screen of a mobile device and on a large TV screen. Why should websites use responsive design? Almost  60% of website traffic  in 2024 came from mobile devices, so it's essential to optimize your sites for small mobile screens in addition to standard desktop. Responsive design allows a single website to be optimized for all devices, rather than maintaining separate websites for desktop, tablets and mobile. Where can I find responsive website templates? Creating a responsive website from scratch can be challenging because you have to arrange site information for each device it might be viewed on. A website template can thereby be a real time-saver,  offering a ready-to-use solution that you can still fine-tune and customize. Wix Studio  offers an excellent collection of  responsive website templates  that feature unique visual attributes, such as crisp typography and well-crafted animated effects. Comparing Wix Studio: Wix vs. Wix Studio Wix Studio vs. Elementor So how do you make a great responsive website? The first thing that you need to do is to learn the principles of good website design, as creating a responsive website differs from building a website that isn't responsive. Those principles are universal and apply to any type of website . After that, you can dive into the specifics of responsive design and explore concepts like what is generative AI t o understand how advanced technologies are shaping web design. Maintaining a flexible website layout is critical for designing responsive websites because it allows you to edit your existing designs instead of recreating them from scratch. Use Wix Studio’s responsive AI  as a starting point to shave off hours spent on adjusting your layout and the corresponding elements by hand (you can always set custom breakpoints or make design adjustments afterward). From there, consider other web design standards to smooth out user experience across all screen sizes. This includes taking a mobile-first approach; designing for thumb, touchpad and mouse interactions; creating websites with a singular call to action to reduce friction; and using fluid layouts by default (including designing with percentages rather than pixels and using SVG images that scale well). As a generality, a minimalistic design enables your website to scale effectively without running into loading issues or interaction errors.  Learn more: How does AI work Types of AI What is website design ? Website ideas What makes a website responsive vs. non-responsive? Responsive websites scale up and down automatically to respond to the size of your web browser . That means that whether you shrink the browser on your desktop by holding and dragging your mouse, or switching to view a website on a tablet or phone instead, you’ll get a similar experience retro-fitted to the device you’re on. Responsive websites features Faster page load speeds Increase your conversion rates Provide better user experiences Strengthen your SEO performance Keep mobile device users more engaged Decrease bounce rates because of faster load times Future-proof your website to stay ahead of the curve Reduce maintenance costs of having multiple sites with responsive design Making websites responsive is a best practice in web development if you're learning how to create a professional website to ensure a seamless, unified experience across all breakpoints. If you don’t do this for client sites, your clients’ users will likely need to pinch and zoom to navigate the website because it will display a desktop-friendly design on mobile, or, more realistically, your visitors will bounce. Best practices for creating a responsive website Practice mobile-first design: Start your design process with the smallest screen size in mind. It will help you identify and prioritize the most important content for your web page. That’s different of course than when you actually build out your website on Wix Studio (since you should build from desktop screen size down), but the actual design process should start with mobile because most users visit sites online in their phones. Set media queries: CSS media queries define different screen sizes and make a web page adapt its layout to different screen sizes. Among media queries, a category of breakpoints defines the widths of devices. Commonly used breakpoints are mobile (480px), tablet (481px - 7689px), desktop (779px - 1024px) and TV screens (201px+). Optimize images: You need to make sure that the images you use are optimized for different devices, so they look great and load quickly no matter where a user comes across them. That’s where image optimization comes in—it’s the process of resizing images for different viewports. This helps to reduce page load time and improve the site's performance (especially on mobile devices). Wix automatically compresses images for performance, for example. Test your design on multiple devices: You have to test your website on various devices to ensure it looks good and functions properly on different screen sizes and resolutions. Contextualize the aesthetic to different screen sizes:  Your mobile view shouldn’t be a 1:1 clone of your desktop website. Rather, you should adjust the design accordingly.  Responsive website examples FAQ How can I convert my website to responsive? To convert your website to responsive, start by making sure that your design adapts to various screen sizes. You can use tools like Wix ADI  to create a responsive layout without having to dive into complex coding. If you’re using a more custom approach, incorporate Wix Code  to adjust your site’s elements dynamically. Also, make sure your site includes dynamic content  that adjusts to the user’s device. With no code low code  platforms, you can easily build responsive websites without extensive coding knowledge. This will allow you to maintain a seamless user experience across all devices. What is a responsive website? A responsive website is one that automatically adjusts its layout, content and design based on the user’s device or screen size. Whether accessed from a smartphone, tablet or desktop, the website will provide a consistent and optimal user experience. This design approach includes features such as flexible images and text, ensuring the content scales correctly. Websites with dynamic content will adjust and reorganize according to the screen’s size, improving usability. What are the three basic things required for responsive web design? The three basic components for responsive web design are flexible grids, flexible images and media queries. First, flexible grids allow content to resize based on the screen’s width. Second, flexible images use CSS to ensure images adjust their size proportionally. Finally, media queries apply different styling rules depending on the device’s characteristics, such as its width. For advanced features, integrating API  and intranet  options can help enhance functionality. If you want to dive deeper into responsive design using simpler methods, Wix ADI is a great tool for beginners, while exploring what is open source  can provide insights into building responsive websites with community-driven solutions. Why is responsive design important? Responsive design makes sure a website looks and functions well on all screen sizes (desktop, tablet, mobile). It improves the user experience, increases engagement and potentially conversions by making online navigation easy across devices. It promises a website visitor a seamless experience regardless of the device they're on the website from. How does responsive design work? It uses a combination of fluid grids, flexible images and CSS media queries to adjust layout and elements based on the screen size. Instead of creating separate desktop and mobile sites, one design adapts dynamically to different devices.

Ready to let your work shine? Build your portfolio →   If you’re looking for writing portfolio examples to inspire your own, you’re in the right place. Strong examples help you understand how other writers present their work, communicate their style and attract the clients or publications they want. A writing portfolio website brings all of that together in one place. It lets you showcase your best pieces, highlight your niche and give editors a clear sense of who you are as a writer. And you don’t need design experience to make it happen. Wix’s free website templates and intuitive builder make it simple to create a polished portfolio that reflects your voice. Below, you’ll find writing portfolio examples from Wix users, followed by a clear, step-by-step guide to building your own. Learn more about how to make a website with a website builder . Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: best writing portfolio examples A great writing portfolio can help you land clients, apply for jobs or simply showcase your voice as a writer. In this guide, you’ll find standout writing portfolio examples—from journalists and copywriters to screenwriters and bloggers. Each one offers a different way to organize and present your work, so you can find a structure that fits your own writing goals. You’ll also get practical advice for building your portfolio, including how to choose pieces, write a compelling bio and design a site that puts your writing front and center. Learn more: What is a portfolio? What to include in a strong writing portfolio What to include Why it works Your best writing samples Showcases your voice, range and what you’re best at A clean, skimmable layout Makes it easy for people to explore your work quickly Clear sections or tags Helps organize your content by topic, style or format A short intro about yourself Adds context and makes your site feel more personal Recent and relevant pieces Keeps your portfolio fresh and aligned with your current work A thoughtful, simple design Highlights your writing without distractions Easy way to get in touch Makes it simple for editors or clients to reach out Learn more about how to make a portfolio for college. 11 best writing portfolio examples Jed Donahue Sam Carlson Creative Lauryn Higgins Jessica Van Devanter Madison Gray Jane-Ellen Robinet Christina Sterbenz Bryn Dippold Charlotte Kho Maddie Pfeiffer Rachel A.G. Gilman 01. Jed Donahue Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect. Learn more: Why do I need a portfolio? 02. Sam Carlson Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing. 03. Lauryn Higgins If you, like Lauryn Higgins , have an extensive writing portfolio that includes several bylines with well-known media companies, you can strategically add publication logos to your website and link them to your author pages to show off your credibility. On her “Awards and Publications” page, she features snapshots of some of her best clips, along with several awards. 04. Jessica Van Devanter  If you don’t have any visual content to display and don’t want to go through the process of finding a set of free-to-use visuals that match your branding and content, take a look at Jessica Van Devanter’s writing portfolio. By making the site’s design the focal point, she bypasses the need for external graphics or images that may not align with her branding.  Her logo, a shrewd-looking fox, serves as the background for the large header, which captures the viewer's attention upon arrival. Below it, a mountain graphic underlays the main content area, providing a sense of continuity without overpowering the text.  The structure of each page is reminiscent of a timeline, with her written works positioned as milestones, guiding visitors through her professional journey. The bright green and white font colors provide a deliberate contrast against the muted blue background, ensuring readability and drawing the eye to her written work. Use Wix’s logo maker  to start building out your personal brand. 05. Madison Gray As a writer and an artist, Madison Gray masterfully demonstrates both skill sets throughout her portfolio. Pairing her highlighted works with original images draws visitors in and creates a visually engaging narrative of her talents. Each project page indicates which skills she utilized to complete the project, offering a comprehensive understanding of her multifaceted abilities. 06. Jane-Ellen Robinet   Jane-Ellen Robinet limits her writing portfolio to a page to help website visitors get the information they need quickly. The above-the-fold section summarizes her unique value proposition (“INSIGHT + PERSPECTIVE + EXPERIENCE”) and provides specific job titles for the services she provides (“Editor | Writer”). The header features anchor links to each section of the page to ensure easy navigation.  07. Christina Sterbenz Rather than categorizing work by publications, Christina Sterbenz structures her portfolio page around writing topics and pairs each section with a compelling image from one of the relevant clips. This strategy adds visual appeal and gives each topic a personal touch, making the stories more approachable and intriguing to visitors. The images, paired with informative captions, humanize the subjects, enticing readers to delve deeper into her work. In terms of website design, the portfolio benefits from a clean layout and a modern, minimalist font, which together enhance the site's readability and aesthetic appeal. Visitors can effortlessly scan the pages, finding what they are looking for without feeling overwhelmed. Additionally, the consistent use of design motifs—such as circles and lines throughout the site—contributes to a cohesive and memorable brand identity. Like this format? Use this creative CV website template  to get started. 08. Bryn Dippold   Bryn Dippold uses Wix’s blog maker  to showcase her work samples. This approach of republishing content directly on her portfolio, rather than merely linking out to external publications, serves as a strategic method for keeping visitors on her site for longer and providing a comprehensive view of her work. Many Wix website templates already come with an integrated blog. Alternatively, you can choose to add the blog feature to any template, tailoring it to fit your unique style. Wix allows you to customize the blog settings, enabling you to curate and present your best work in a manner that aligns with your professional image and goals.  09. Charlotte Kho  Charlotte Kho uses neutral colors, layered design elements and striking imagery to introduce herself as a digital and creative storyteller. The “Resume” page provides a lot of information, but its clean layout is easy on the eyes, and you have the option to download her CV. On the “Work” page, Charlotte offers a small selection of her best work, plus links to view more of her published pieces. Like this layout? Make it your own as Charlotte did by customizing this business CV website template . 10. Maddie Pfeifer Maddie Pfeifer effectively leads with her experience by featuring her resume on the homepage. It details her past work, highlights her skillset and lists the awards she has received in the course of her career. We appreciate that she prominently placed her contact information above the fold for easy accessibility. Her website is a model of organization, making excellent use of Wix’s advanced menu features . The dropdown functionality in her navigation bar allows for an expanded array of options, enhancing the user experience. Visitors, when exploring the “Portfolio” page link, are greeted with the option to select content categories like “Event coverage” or “Crime & courts,” tailoring their browsing to their interests. 11. Rachel A.G. Gilman  Rachel A.G. Gilman elevates her homepage's simplicity with a playful, animated headshot, contrasting colors and a classic font choice, creating a dynamic first impression. Under the “Writing” tab, her comprehensive archive is meticulously sorted into distinct categories, making it easy to sift through her published work and accomplishments. Start building your online portfolio  with Wix today. How to make a writing portfolio of your own After exploring some of these portfolio examples , you’re probably eager to get started on learning how to make a portfolio  of your own. Whether you're a seasoned writer or just getting started, these tips will help you present your work in a way that captivates and communicates your unique voice and skills.  01. Identify your target audience To properly tailor your site design to your audience, you need to identify who you’re looking to impress. For instance, if you’re using this type of website  to pitch to editors, you might consider spotlighting your best features or most impressive bylines. On the other hand, if you’re cultivating a professional portfolio  for freelance clients, you might want to put testimonials or a list of services front and center. 02. Establish your goals  Setting clear goals is crucial to track your progress and success. If your objective is to boost engagement with freelance clients, you might measure this by the number of inquiries or project offers you receive through your portfolio site. On the other hand, if increasing your visibility as a writer online is your goal, you could focus on monitoring website traffic, page views, or how long visitors stay on your site. Regularly assessing these aspects will help you understand what's effective and what needs improvement in your portfolio. 03. Choose the right platform When looking for a platform for your online presence, choose a portfolio website builder  that aligns with your technical ability and the amount of time you can dedicate to maintenance. Although creating a bespoke website might be impressive and a simple clippings curator (such as Muck Rack) would be convenient, it’s a better idea to go for a builder that combines the best of both worlds, offering both customizability and convenience.  With Wix, you’ll have hundreds of customizable templates to choose from and AI tools that make designing and filling it with images a breeze. Furthermore, Wix enriches your website with features like built-in forms, custom email addresses, and newsletter capabilities, ensuring you can easily connect with your audience and maintain those connections effortlessly. Check out this selection of Wix website templates for writers . 04. Decide how you want to structure your writing showcase When building the “Works” or “Clips” section of your online writing portfolio, your focus should be on showcasing your writing as well as highlighting the outlets you've collaborated with. Select pieces that represent your best work and reflect the type of work you aspire to continue doing. Remember, it's always about quality over quantity. A handful of outstanding pieces will have a greater impact than a multitude of average ones. If your portfolio includes creative writing samples, focus on capturing your unique voice and storytelling abilities. This could be anything from short stories and poetry to personal essays. Choose pieces that truly resonate with your style and demonstrate your range as a writer. You might also consider labeling these pieces under a dedicated section like “Creative Works” to make it easier for viewers to explore this side of your talents. If you're at the beginning of your career and lack professional bylines, don't hesitate to include your best work from college or independent projects. Additionally, consider starting a blog that reflects the kind of work you aim to do professionally.  05. Build an archive of your work Imagine losing your most valued work if a website goes down or a publisher removes your article. To prevent this, create an archive on your portfolio site. By uploading and publishing posts using the Wix content management system, you not only safeguard your work but also boost your site’s SEO and engage visitors more effectively. However, remember to check your contracts, as some publishers may restrict this. If time is limited, consider downloading your articles as PDFs and linking to them on a dedicated page. It's best to maintain this archive separately from your featured works, ensuring they continue to be the main attraction. 06. Flesh out the rest of your site, including key pages Your writing portfolio is more than just your work; it's a complete presentation of your professional persona. Each page on your site plays a critical role in telling your story. Here's how to make them count: Home: The homepage is your portfolio's front door, welcoming and guiding visitors. It's crucial that this page clearly communicates what you offer as a writer. Make sure visitors can instantly understand your area of expertise and writing style. About: On your “About” page, detail your professional journey, educational background and skill set. This page is an excellent place to infuse personality into your resume. Consider including a PDF version of your resume so hiring managers can add it to their databases. Contact:  The “Contact” page is your open invitation for communication. Offer multiple methods to reach you, such as a contact form and an email address. Consider using scheduling software  to make it easy for potential clients to set up consultation calls.  When writing the copy for these pages, make sure your tone is consistent, engaging and speaks to your desired audience. If incorporating imagery, make sure they’re high-quality, complement the text and reinforce your professional image. Each element should seamlessly blend to form a cohesive and inviting online presence. Learn more: How to make a website Portfolio website templates 07. Test and publish Broken links, grammatical errors or faulty contact forms may lead visitors to doubt the quality of your work or discourage them from reaching out. Make sure to do a thorough assessment of your site, and consider sharing your writing portfolio with others to get their feedback. 08. Update your website Regularly update your portfolio with your latest work. This keeps your site fresh and shows potential clients your active involvement and range of skills. A current portfolio can also inspire new project ideas among visitors. How to come up with a great writing portfolio title A strong title for your writing portfolio grabs attention and sets the tone. Here’s how to create one that stands out: Make it relevant:  Focus on your niche or expertise. Are you a creative copywriter, an engaging storyteller or an SEO expert? Show your strengths with titles like “Words That Sell” or “Stories That Connect.” Keep it professional:  Your title should reflect your skills while staying polished. Pair your name with your focus like “Alex Green | Creative Content Writer” for a clear and professional impression. Show creativity:  Use this as an opportunity to showcase your writing style. Play with wordplay or a touch of personality. A title like “Pen, Paper & Profits” is fun and clear. Stand out:  Choose a title that’s unique and memorable. Avoid generic options like “My Writing Portfolio.” Instead, spark curiosity with something like “Crafting Words That Work.” Test and refine:  Try different ideas and gather feedback. Small tweaks can make a big impact. Types of writing portfolios A well-curated portfolio is crucial for showcasing your skills and attracting opportunities. Different portfolios cater to specific careers, helping you effectively demonstrate your strengths and stand out in your chosen field. Let's explore the portfolio options that can help you excel professionally: Freelance writing portfolio Freelance writing portfolios compile a range of writing samples from various projects and clients, demonstrating versatility and adaptability across different topics and formats. This type of portfolio often includes blog posts, articles, copywriting samples and any other relevant work. Freelance portfolios are essential for attracting new clients and establishing a robust freelance career. Learn more about how to make a copywriting portfolio. Multimedia journalist portfolio A multimedia journalist portfolio showcases your ability to tell stories across different platforms, including video, audio and digital media. This type of portfolio often includes samples of news articles, video reports, podcasts and interactive projects. Such portfolios are invaluable for journalists looking to highlight their skills, appealing to employers who prioritize cross-platform storytelling capabilities. Copywriter portfolio A copywriter portfolio is designed to display your skills in writing compelling marketing and advertising content. It typically features examples of ad copy, social media campaigns, email marketing and website content that highlight creativity and persuasion skills. This specialized portfolio helps copywriters attract clients or agencies that seek effective communication strategies to boost brand visibility and sales. Niche-specific portfolios Demonstrate your writing expertise in a particular genre or industry, such as travel writing, technical documentation or health and wellness content. By curating samples that highlight your specialized knowledge, you can appeal directly to niche markets or clients looking for an expert in your field. This targeted approach not only enhances your credibility but also increases your chances of attracting the right opportunities tailored to your strengths. Creative writing portfolios Highlight your ability to write engaging and imaginative stories, poetry or scripts. These portfolios often include a mix of published works, excerpts from larger projects and personal writing pieces that demonstrate a unique voice and style. They are particularly useful for writers pursuing careers in fiction, screenwriting or literary fields, where creativity and originality are key. Blogger portfolio A blogger portfolio illustrates your ability to engage an audience through personal storytelling and consistent content creation. It often includes a collection of blog posts, audience engagement metrics and collaborations with brands or guest posts on other platforms. This portfolio is ideal for bloggers looking to establish themselves as influencers or content creators, showcasing their unique voice and the ability to cultivate a dedicated readership. Student/aspiring writer portfolio For students or aspiring writers, a portfolio is a crucial tool for showcasing potential and growth. This type of portfolio might include academic papers, creative writing assignments and any published work from school publications. It serves as a platform to demonstrate writing skills and readiness for internships or entry-level positions in the writing field. How to build a writing portfolio when you’re just starting out You don’t need a long list of published work to create a compelling writing portfolio. What matters most is showing your range, your voice and your ability to write for the audience you want to reach. Here are a few practical ways to build a strong portfolio from scratch: Write on spec Create full articles on topics that fit your target industry. These pieces can demonstrate your style and expertise, and you can offer them to editors later if you choose. Create mock samples Draft hypothetical projects for real or fictional brands. As long as you clarify that they’re examples, mock samples can help clients visualize how you’d approach their content. Try guest posting Search for opportunities like “write for us + [your topic]” to contribute to niche blogs or online publications. Even one byline gives you credibility and a link back to your portfolio. Once you have a few samples, bring them together on a clean, professional website. Wix makes it simple to create a polished writing portfolio without design experience. Writing portfolio examples FAQ What to consider when curating a writing portfolio as a student? Diverse writing samples Best quality work Relevant pieces to your goals, whether its applying for a job or a new course Clear organization Brief context for each piece Proper formatting and proofreading Academic and extracurricular writing, to show diverse skills Personal statement or bio What to keep in mind when building a writing portfolio for job applications? When building a writing portfolio for job applications, keep in mind: Tailor content to target different jobs Showcase diverse writing styles Include relevant industry pieces to show experience Highlight your best work Keep it concise and well-organized Provide context for each sample Proofread and check for any errors Update regularly What makes a good writing portfolio? A good writing portfolio highlights your strongest work and is tailored to the specific niche or genre you want to pursue. It should include samples that showcase your expertise, versatility and the ability to meet client needs, along with testimonials to provide social proof of your skills. Easy navigation and a clean, professional layout make it simple for viewers to explore your work. Lastly, your portfolio should reflect your personal style and brand, leaving a memorable impression on potential clients or employers. What is included in a writing portfolio? A writing portfolio typically includes a selection of your strongest writing samples, client testimonials and a brief personal bio. The samples should represent your expertise and showcase your skills in a specific niche or genre. You can also include information about past projects, such as your approach and the results achieved, to provide context and depth. How many pages should a writing portfolio be? A writing portfolio should prioritize quality over quantity. Aim for a concise selection of around 5–10 pages or samples that effectively represent your skills and versatility. The goal is to present just enough work to impress your audience while keeping their attention focused on your strongest pieces. How do you start writing a portfolio? Begin by identifying the specific niche or industry you want your portfolio to focus on. Gather your strongest and most relevant writing samples, along with any testimonials or client feedback. Then, create a clean, easy-to-navigate layout that showcases your work, starting with your best pieces to make a strong impression. How do you write a portfolio example? To create a portfolio example, start by selecting one of your best writing pieces that aligns with your target niche. Briefly introduce the piece by explaining the project goals, your role and the outcomes. Present the actual sample clearly and professionally, ensuring it reflects your abilities and style effectively. What does a writing portfolio look like? A professional writing portfolio should be hosted on a personal website or blog. Include relevant writing samples tailored to the roles you’re targeting, a brief author bio and easy-to-find contact information. If you don't have published work, create sample pieces that showcase your skills for the specific jobs you’re applying for. Keep the portfolio visually appealing and well-organized to highlight both your talent and professionalism.

Build your website in minutes, try Wix for free today → If you’ve ever wondered whet her Wix  or Network Solutions (formerly Web.com ) is the better choice for your website, this side‑by‑side guide will show you exactly how each platform can bring your ideas to life. For small business owners, solopreneurs and creatives, knowing which tool to pick can save hours of frustration and help you launch faster. Below, we compare Wix and Network Solutions across design, AI, apps, security, eCommerce, blogging, pricing and support to help you decide which platform truly belongs among the best website builders for your needs. Want to learn how to make a website from scratch ? With Wix’s AI website builder , you can delegate tasks and set up your site in minutes. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Wix vs Network Solutions Wix empowers anyone to build a professional website, offering extensive creative flexibility, robust scalability and all-in-one tools for blogging, portfolio, eCommerce and more.  Network Solutions is best for users who want a simple, fast setup and are okay with more limited customization. The web is growing fast: three websites are created every second, 175 every minute and over 10,500 every hour , showing just how important it is to pick the right website builder  for your goals.  Feature comparison Feature Wix Network Solutions Templates & design Thousands of templates + drag-and-drop & flexible creative control Dozens of templates + drag-and-drop AI tools AI website builder + AI for content, design, SEO AI site builder, logo and domain tools Apps & integrations Large marketplace of apps and integrations Doesn’t support direct third-party integrations Ecommerce Advanced store features Online store capabilities Hosting & domain Hosting included; free domain first year Hosting included; free domain first year Blog features Native blog with SEO tools Core blog website SEO Advanced SEO toolkit, structured data, sitemap SEO features + paid advanced SEO options Pricing (based on annual plans) Free plans; paid plans start at $17/mo No free plan; paid plans start at $4.99/mo  Support 24/7 help center, robust documentation, learning resources Phone support, live chat, help articles  “Building a website isn’t just about getting online, it’s about creating your home base on the internet. It’s where people go to see what you’re about, so it should reflect your personality and purpose. Think of it as your digital first impression.” - Chava Katz, PMM @ Wix Pages at Wix Meet your contenders: Wix vs Network Solutions Wix Built for creators who own their individuality and follow their passion, Wix empowers you to take control of your online future.  Whether you’re just starting out or already running a business, Wix’s  drag-and-drop editor , hosting, domain management , eCommerce and SEO features  give you the freedom to do things your way, adapt and evolve and turn your ideas into a polished, professional website.  It’s the full-stack website builder that brings everything together—domain, hosting and design freedom—to help you grow confidently, lead your niche and achieve your goals online. Learn more about Wix: What is Wix? How to use Wix Creative ways to use Wix Wix reviews Network Solutions Network Solutions is one of the original players in the domain name game. While it's best known for domain registration and web hosting, it also offers a proprietary website builder.  The platform offers bundled domain-and-website packages, so you can handle your website and domain under one roof. Wix vs Network Solutions: the ultimate comparison  Here are the feature areas we’ll cover:  Templates & web design  AI website builder Apps & plugins Security & reliability Ecommerce Hosting & domains Blog integration  SEO tools Pricing Customer support  01. Templates and website design Your website's design is the first thing visitors notice. It should be modern, professional and easy to navigate. What Wix offers Wix has over 2,000 designer-made website templates for nearly every industry imaginable. All templates are fully customizable with the intuitive drag-and-drop  editor, giving you complete control over every element. You can move buttons, resize images and change fonts and colors to perfectly match your brand. What Network Solutions offers Network Solutions provides a gallery of pre-built templates, but they are far more rigid and some appear dated. Customization is limited to the options available within the builder, and users may find fewer design controls compared to more modern, full-featured website platforms. For creators who want a quick, structured starting point, this approach can be helpful, but it may feel restrictive for those looking for more design flexibility or advanced layout options. Bottom line: If design flexibility and creative control matter, Wix is stronger. If you just want a simple template and fast site launch, Network Solutions works. Find your perfect website template: Business website templates  One page website templates Health and wellness website templates Professional CV website templates Ecommerce website templates Photography website templates Education website templates Blog website templates 02. AI website builder AI tools can dramatically speed up the website creation process, helping you get online faster, especially when u sing a free AI website builder  designed to simplify every step. What Wix offers Wix’s AI tools are deeply integrated into the platform. With Wix AI , you simply answer a few questions about your project and the system instantly generates a complete, custom website, with tailored text, visuals and layout.  You can then enhance your site using AI-driven features to write blog posts, generate product descriptions and design unique images, all within the Wix Editor. Plus, if you’re just starting out, tools like the AI business name generator  can help you build your brand identity before your site even goes live. What Network Solutions offers Network Solutions also offers AI-assisted creation tools through its AI Builder, which generates a website for your business or brand in under a minute. Additional tools include an AI domain name generator  for finding unique domain ideas, an AI  logo maker  to design a visual identity and an AI writer to create website copy . However, its overall design flexibility and editing depth are more limited compared to Wix’s integrated ecosystem. Bottom line: Both Wix and Network Solutions have embraced AI, but Wix delivers a far more cohesive experience. With its unified design system and creative freedom, it stands out among the best AI website builders  and best AI landing page builders .  Wix’s ecosystem bridges automation with artistry, offering the speed of AI without sacrificing control, which puts it firmly ahead in the traditional vs AI website builder  debate. Explore the best AI website examples , browse AI portfolio examples  or learn how to create an AI portfolio  that reflects your creativity and ambition. "When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world and the technology is expanding into everything we do." - Marine Levy Belder, product marketing manager at Wix Learn more about AI:  What is the Wix AI website builder? AI vs template for websites  AI content strategy 03. Apps and plugins  Apps and third-party integrations add powerful new functionality to your site, from online booking to advanced analytics. W hat Wix offers The Wix App Market  is home to over 800 popular professional apps. You can easily add contact forms (via an integrated form builder ), social media feeds, online scheduling , an event website and marketing tools. Most apps are installed with a single click and integrate perfectly with your site. What Network Solutions offers Network Solutions does not have an app marketplace. Additional functionalities, like email marketing or website analytics  for eCommerce sites, are built-in making it easy to access basic website features.   Bottom line : Wix’s extensive App Market provides endless possibilities for adding functionality. Network Solutions offers basic capabilities, but falls short, lacking a centralized or simple way to enhance your site's capabilities. 04. Security and reliability  Your website needs to be secure and dependable to protect your business and build trust with customers. What Wix offers Wix provides enterprise-grade security for all websites. This includes free SSL  certificates, 24/7 monitoring for threats like DDoS attacks and a 99.99% uptime . All website security measures are managed for you, so you can focus on creating the best version of your site. What Network Solutions offers Network solutions also offers SSL certificates to secure your site. In addition, the company touts a 99.99% uptime reliability for its Unix-based hosting service, reflecting its commitment to stability.  M ore advanced security features, such as daily malware scans, are often sold as separate, extra-cost add-ons (e.g., their SiteLock feature). Bottom line: While Network Solutions includes essential website security features, Wix provides a more comprehensive set of protections as part of its standard website plans. This integrated approach makes it easier for users to manage site safety and performance in one place. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix 05. Ecommerce   Sellin g products or services online requires a robust and easy-to-manage eCommerce solution. Here’s how Wix and Network Solutions compare when it comes to creating an eCommerce website : What Wix offers Wix eCommerce is a complete solution for businesses of all sizes, making it easy to  sell online through a fully integrated storefront. You can offer physical products, digital goods, custom merch  or selling subscriptions  directly from your site.  The platform also includes features like abandoned cart recovery, secure  payment processing , inventory management  and tools for building a dropshipping website  with multi-channel selling options. What Network Solutions offers Network Solutions includes an eCommerce package that lets users sell products directly through their website and on popular platforms like Facebook, Amazon and Etsy.  To accept credit card payments online, users must set up a separate merchant account and payment gateway compatible with their shopping cart. The platform also supports third-party payment options like Google Checkout and PayPal®.  While it covers the basics of online selling, like inventory management, it lacks the built-in payment processing and multi-channel management tools that come standard with Wix eCommerce. Bottom line: Wix offers a more feature-rich and scalable eCommerce platform, while Network Solutions focuses on straightforward online selling. Wix’s broader toolset makes it well-suited for users who want room to expand their store as their business grows. Learn more about online selling: Best eCommerce website builders How to make an eCommerce website Ecommerce website design How much does an eCommerce website cost? Is Wix good for eCommerce? 06. Hosting and domains Relia ble  free website hosting and easy domain name  management are the technical foundation of your site. Let’s see how Wix and Network Solutions stack up in these essential areas. What Wix offers Every Wix site comes with free website hosting, meaning you don’t need to worry about separate server setup or technical management, it’s all built in. Under the hood you’ll find a multi-cloud infrastructure (powered by Google Cloud, Amazon Web Services and more) that delivers 99.99% uptime. Wix also uses a global Content Delivery Network (CDN) with over 200 nodes worldwide, ensuring fast load times for visitors no matter where they are.  On the domain front, Wix makes domain name search easy: you can register your free domain  for the first year when you upgrade to an annual premium plan and manage DNS and domain settings directly inside Wix. “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” - Ofir Gvili, domains PMM at Wix What Network Solutions offers As a domain registrar, Network Solutions is well-known for domain names. It provides an integrated domain name search tool that makes it easy to find and register a custom web address, and many of its hosting and website builder plans include a free domain for the first year. In terms of hosting, Network Solutions includes free website hosting with its site builder packages, covering the basics needed to get a website online. Network Solutions advertises a 99.99% uptime for its hosting environment, which reflects standard reliability expectations for shared hosting. While suitable for small or static sites, shared hostingit offers less flexibility and optimization compared to Wix’s multi-cloud, CDN-powered environment. Bottom line: Wix includes high-performance hosting and a free domain as part of its website plans, making it easy to manage everything in one place. Network Solutions also provides hosting and offers a free domain for the first year, though users may find differences in performance and plan flexibility depending on their needs. 07. Blog integration A blog is a powerful tool for attracting visitors, building authority and engaging with your audience. Whether you’re learning how to start a blog  or exploring blogging for beginners , having the right platform makes all the difference. What Wix offers Wix includes a fully integrated blogging platform that makes it simple to create a blog  and manage every aspect of it from one dashboard. You can write and format posts, add images and videos, categorize topics and schedule publications in advance. Wix Blog also comes with built-in analytics, SEO tools and social sharing options, helping your content reach the right audience and grow over time. “I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.” - Tim Pelletier, owner and SEO consultant of Tim Pelletier Consulting, LLC What Network Solutions offers Network Solutions includes a basic blogging feature within its website builder, allowing users to publish and edit simple text-based posts. However, its blogging tools are limited compared to full-featured platforms.  For users focused on consistent content creation or growing through blogging, it provides a functional starting point but less flexibility than other website builders. Bottom line: Network Solutions provides a simple way to publish blog posts, making it a solid choice for straightforward content needs. However, users looking for more creative control, advanced SEO tools and built-in design flexibility may find Wix’s blogging platform better suited for growing and customizing their content strategy. Learn more about creating an online blog:  What is a blog? Blog post templates Blog name ideas Best blogging tools 08. SEO tools Search Engine Optimization (SEO) is crucial for helping customers find you on Google and other search engines. What Wix offers Wix provides a comprehensive suite of built-in SEO tools, including the Wix SEO Learning Hub  that guides users step-by-step through optimizing their site. You can customize meta tags, URL slugs, structured data and more, while Wix handles technical SEO tasks like automatically formatting image files for you. Wix also supports bulk page SEO settings, making it easier to apply optimizations across multiple pages and scale your efforts efficiently. What Network Solutions offers Network Solutions provides a set of SEO features that help beginners get started with optimization.  Users can choose keywords to target, run a site health check to identify issues like broken links or duplicate meta tags, follow an SEO actions guide with step-by-step tasks, apply advanced filters to prioritize work by category or page and review reporting to track progress.  For users who want more advanced SEO features, Network Solutions also offers a paid add-on that expands these capabilities. Bottom line: Wix delivers a comprehensive, built-in SEO suite suitable for both beginners and advanced users, giving full control without additional costs. Network Solutions offers structured, guided SEO tools that can help optimize a website, but access to more advanced features typically requires a paid plan, making Wix the more complete solution for ongoing SEO management. 09. Pricing Understanding the full value behind each plan helps you decide which platform fits your needs best. Here’s how Wix and Network Solutions compare on pricing and what you get with each. Wix pricing All Wix prices listed below reflect annual pricing (month-to-month plans also available): Free plan: Start building your site at no cost. Hosting is included and your site comes with a Wix-branded subdomain. You can use the drag-and-drop editor, access a wide selection of templates and begin creating your website immediately. Light plan ($17/mo): Free domain for one year, 2 GB storage space, multi-cloud hosting, light marketing suite and two site collaborators.  Core ($29/mo):  Same as Light Plan, plus 50 GB storage, a basic marketing suite, the ability to accept payments, basic eCommerce, scheduling and services features and up to five site collaborators. Business Plan ($39/mo): Same as Core Plan, plus 100 GB storage, a standard marketing suite, standard eCommerce capabilities and up to ten site collaborators. Business Elite Plan ($159/mo): Same as Business Plan, plus unlimited storage, an advanced marketing suite, advanced eCommerce, scheduling and services, access to the advanced developer platform and up to 100 site collaborators. Wix Plan Storage Light 2 GB Core 50 GB Business 100 GB Business Elite Unlimited Network Solutions pricing All Network Solutions prices listed below reflect annual pricing (month-to-month plans and additional yearly rates are also available): Website ($4.99/mo—renews at $15.99/mo):  This entry-level builder plan includes a free domain for the first year, three months of free professional email, a one-month free SSL certificate, one hour of expert design support and access to the logo builder and design studio. Website + Marketing ($7.99/mo—renews at $20.99/mo): This plan includes additional marketing and business tools, such as online selling, appointment scheduling, social media and email marketing and a Google My Business listing, all built on top of the features offered in the Website plan. Ecommerce ($13.99/mo—renews at $28.99/mo): This plan is designed for users who want to sell products. It includes all the features of the Website + Marketing plan, along with secure checkout on your domain and the ability to sell on popular platforms. Bottom line: Wix offers a broader variety of plan types, including a free plan you can start with immediately, alongside premium options that bundle storage, eCommerce tools, marketing features and advanced capabilities for growing teams. Network Solutions, by contrast, provides only paid plans, so it’s worth looking closely at what each tier includes before deciding what fits your needs. Explore all the features and benefits of   Wix Premium Plans  and find the plan that’s perfect for your business. 10. Customer support When you have a question, you need access to fast and helpful support. What Wix offers  Wix provides 24/7 customer support through live chat and a callback service. It also has an extensive Help Center  filled with articles and tutorials, the Wix Blog  for tips and inspiration and an active community forum. What Network Solutions offers Network Solutions provides multiple support channels, including live chat, phone assistance (available Monday-Friday,  8 a.m.–11 p.m. ET), 24/7 chat and a knowledge base with walk-through articles and guides.  Bottom line: Both Wix and Network Solutions offer multiple customer-support channels, including chat and online help resources. Wix provides 24/7 chat plus a callback option and an extensive Help Center. Network Solutions offers 24/7 chat/message-bot coverage and phone support with staffed hours during U.S. business times (phone: Mon–Fri, 8 a.m.–11 p.m. ET). Compare the channels and hours for the languages and regions you care about when choosing a provider. The final verdict  So, should you choose Wix or Network Solutions? The answer depends on your goals. If you are a modern entrepreneur, small business owner or creative professional looking for a flexible, design-forward platform, Wix may be the stronger fit. Its combination of a powerful and intuitive editor, extensive features and a robust app market gives you all the tools to build and grow. Whether you want to start a blog , open an online store  or book clients, Wix scales with you. Network Solutions can be a practical choice for users who want a straightforward website that connects seamlessly to their Network Solutions domain. That said, its builder offers fewer features and customization options than many competitors, which may limit what you can achieve if you're looking to create a more robust online presence.  You can start building your website today and explore all the features for yourself. Try Wix for free→ Editor's note: All information presented in this article is true as of 11/18/2025 unless mentioned otherwise. Wix vs Network Solutions FAQ Is Wix really free? Yes, Wix offers a free plan that lets you create a fully functional website. It includes hosting and access to the editor. To connect a custom domain, remove Wix ads and access business features, you can upgrade to a premium plan. Is Wix good for small businesses? Absolutely. Wix is ideal for small businesses. It provides all the tools you need to get online, from a professional website and custom domain to an online store, booking system and marketing tools. Its ease of use means you don't need to hire a developer to get started. Can I switch from Network Solutions to Wix? Yes, you can move your site to Wix. While you can't directly "import" a Network Solutions site, you can easily rebuild it with Wix's intuitive editor. You can also connect your domain from Network Solutions to your new Wix site. Does Wix handle SEO well? Yes, Wix provides a comprehensive suite of built-in SEO tools to help your site rank on search engines. The platform gives you full control over your SEO strategy, from customizing meta tags and slugs to managing redirects and structured data. What's the main difference between Wix and Network Solutions? The biggest difference between Wix and Network Solutions lies in their approach to website creation. Wix is an all-in-one website builder with drag-and-drop design tools, built-in hosting, AI site creation and extensive marketing integrations. Network Solutions, on the other hand, is primarily a domain registrar and hosting provider that also offers an AI-powered site builder with fewer design and eCommerce capabilities. Which platform is better for eCommerce? If you want to sell products or services online, Wix eCommerce provides more advanced tools, like multichannel selling, abandoned cart recovery, inventory tracking and integrated payment gateways. Network Solutions eCommerce allows you to add a secure checkout to your domain and sell products, but it offers fewer store management and marketing automation features. Which is better overall, Wix or Network Solutions? If your goal is to build, design and grow a professional website, Wix offers a more complete solution. You’ll get a flexible website builder, integrated marketing tools, AI features and powerful eCommerce options. Network Solutions is a solid choice if you mainly need domain registration and basic site hosting with simple website creation.

Turn your ideas into sales and start selling with Wix eCommerce →   Of all the elements that go into creating a successful online store , it’s hard to overstate the importance of a good product page. When done well, product pages play a vital role in informing your shoppers, incentivizing purchases, and creating deeper connections to your products and brand. We compiled a list of 18 of our favorite high-converting product pages. Check them out for your own ecommerce web design inspiration. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. 18 product page examples for your eCommerce website Something Good Studio Sena Runa Bonsie   Furry Necks Home + Patio Gallery Noir Lux Candle Co Healthy Eating on the Go Romaria   Beck and Cap Hydrascape Infinity Stickers Tach   Copper and Brass Paper Goods Handlebend   Koketit   Oak and Willow Lamarsa   Fieldstone Outdoor Provisions Co. Starling Home 01. Something Good Studio What they sell: Stand-out textile pieces What they’re doing right:   Something Good Studio  uses beautiful—and surprising—lifestyle photographs to show off its products. By showcasing a puppy rather than a person wrapped in their mini blanket, the brand evokes an emotional response from shoppers. Consumers are likely to stick around for longer, thanks to thoughtful and playful imagery. Pro tip: When planning out your photoshoots, add lifestyle photos to your shot lists, ensuring that you capture images of your product in action. 02. Sena Runa What they sell: Colorful paper quilling art What they’re doing right:   Sena Runa  creates unique, made-to-order art pieces. The store is upfront about the creation process and the timeframe for delivery, writing “please allow 3-4 weeks for me to create [this piece]” on their product page. This extra dash of detail keeps customers in the loop so that they know what to expect. This is good to keep in mind when you're learning how to build an eCommerce website . Pro tip:  If you’re selling art, create an Instagram account and keep it updated with your latest creations. Add links to your account from your eCommerce site—that way, customers can follow you and discover your newest pieces from their social feeds. Check out this guide for more information about  how much an eCommerce website costs  and the process of creating a website for selling online. 03. Bonsie What they sell:  Baby clothes designed for skin-to-skin contact What they’re doing right: Bonsie’s  baby clothes are unique in their design, which means some extra education may be necessary for customers to understand the full benefits of outfitting their babies in a Bonsie onesie. The product page includes a video that shows a mom dressing her baby—demonstrating exactly how their product works. Pro tip:  Showcase all the things that make your product stand out. Use images, videos and/or instructional illustrations to help your shoppers understand the full utility and benefit of the items you sell. 04. Furry Necks What they sell:  Handmade harris tweed dog collars What they’re doing right:   Furry Necks’  handmade collars are a delight to dog lovers. But for these customers to feel comfortable enough to make a purchase, they need a way to verify that the collars will fit their dogs and are durable. To that end, Furry Necks uses collapsible mini-sections titled “Product Info,” “Sizing,” “Care Instructions,” and “Delivery & Returns” to provide shoppers with the necessary information—without overloading the page with text. Pro tip:  Offer detailed product descriptions that include all relevant details, such as sizing info, materials, and care instructions. This not only helps to capture a sale, but also helps to set the right expectations and reduce the amount of returned orders in the future. For more tips, check out our guide on how to write product descriptions. 05. Home + Patio Gallery What they sell: Affordable home goods What they’re doing right:  Many furniture buyers struggle with visualizing how an item will look and feel inside a space. HPG  seeks to bridge this gap by including images that showcase its furniture in a realistic setting, as well as providing close-up shots of important product details. Pro tip:  If you are selling discounted items, make the discount obvious on your product page with a banner or strikethrough pricing. By highlighting the amount of money customers will save, you can incentivize more purchases. 06. Noir Lux Candle Co. What they sell:  Handcrafted scented candles What they’re doing right:  Offering shoppers a subscription to their favorite products is a genius way to nurture customer loyalty. Subscriptions are win-win: your customers can ensure they are never without their favorite products, while you benefit from predictable recurring revenue. Noir  incentivizes shoppers to subscribe to its products by offering 15% in savings. Pro tip: In addition to subscriptions, loyalty programs are a powerful way to build a community of customers that regularly engage with your brand. With Wix Loyalty Program , you can create a unique program for your business where you choose the tiers, points, and rewards system for your shoppers. 07. Healthy Eating on the Go What they sell: All-natural food bars What they’re doing right: Healthy Eating’s  customer base is very intentional about the foods they put in their body. That’s why the company takes care to list all the ingredients and nutritional information about each product from both the product description and product photos. For health-driven shoppers, this approach offers the transparency that they’re looking for. Pro tip:  If you’re selling something ingredient-driven, like food products or scented candles, include photos of the main ingredients of your product so that it’s easy for shoppers to find. 08. Romaria What they sell:  Statement knitwear pieces What they’re doing right:   Romaria collaborates with a diverse group of artists and designers to create a colorful collection of one-of-a-kind knits. Its product pages naturally include information about the designer of each piece, as well as the inspiration behind each design. This glimpse into the product creation process helps add to Romaria’s story and reputation of selling truly couture pieces. Pro tip:  A whopping 82% of shoppers  want to buy from brands whose values align with their own. By highlighting your brand values on your product pages, you can reaffirm your mission as a brand and potentially strike a chord with your site visitors. 09. Beck and Cap What they sell:  Modern wabi-sabi furniture What they’re doing right:   Beck and Cap’s  wooden pieces aren’t like any run-of-the-mill furniture. Rather, they’re hand-carved, ethically sourced, and built to showcase the natural imperfections of the wood itself. Beck and Cap therefore makes sure to include detailed care instructions on how to care for these pieces as they age. This information helps the company build trust and set clear expectations. Pro tip:  For products like furniture, you’ll want to clearly display your shipping information and product dimensions. This way, customers will have all the information they need to confidently make a purchase. 10. Hydrascape Infinity Stickers What they sell:  Graphic vinyl stickers What they’re doing right:   Hydrascape’s online store is a haven for travel junkies. The brand’s mural-like stickers celebrate various national parks and mountain tops. Knowing that their customers have most likely visited multiple of these sites, Hydrascape cleverly showcases “other scapes we love” at the bottom of each product page. This cross-selling technique aids product discovery and serves to increase AOV. Pro tip: For some stores, a simple page layout with a prominent call-to-action may be all you need to prompt a sale. This approach removes distractions, helping your customers stay focused on completing their purchase. Explore eCommerce website templates  for inspiration. 11. Tach What they sell: Couture knitted clothing What they’re doing right:  Magazine-quality product photography makes Tach’s product pages worthy of a social share. Tach  includes social share buttons on its product pages, making it easy for shoppers or affiliates to post about its products in just a few clicks. With over 70 million followers on social media, Tach proves how a strong, well-integrated social media strategy can work wonders for brand visibility. Pro tip:  Keep your hand on the pulse of eCommerce design trends to gain inspiration and keep your site looking sharp. As an example, many online clothing brands are moving towards showing the same outfit on different body types, as well as using video to show how clothes look on a moving body. 12. Copper and Brass Paper Goods What they sell: Stationary promoting Black culture What they’re doing right: With thoughtful word choices (like “all the essentials to start the day off right”), Copper and Brass Paper Goods  lets its brand personality and core message shine in its product page copy. When writing your own copy, don’t just tell your customers what your product is—speak their language and tell them how it’ll impact their lives. Pro tip: Create buyer personas to inform your messaging and establish your brand voice. Personas put you in the mindset of your customers, while ensuring consistency across your various marketing assets. 13. Handlebend What they sell:  Rustic, handmade copper mugs What they’re doing right:   Handlebend’s  products are presented in a classy manner. By keeping the product page simple and giving lots of real estate to elegant product photos, Handlebend does a great job of demonstrating that their copper mugs are top-quality. Handlebend’s branding can also be felt in its use of rich, warm tones. The company takes care to use strong, consistent branding throughout all of its designs. Pro tip:  If appropriate for your store, reduce choice paralysis among your shoppers by featuring fewer, highly curated items online. 14. Koketit What they sell: Art prints and NFTs What they’re doing right: When it comes to wall art—size matters. That’s why Koketit  goes the extra mile and provides an infographic of various print sizes directly in the product photo slider. The store also provides a conversion chart from CM to IN on every product page to help all of its shoppers understand the sizing of its prints. Pro tip:  If you sell internationally, keep your international customers in mind when drafting your product pages. For example, include information about international shipping, offer multiple units of measure, and include currency converters on your site to help international customers feel more comfortable making a purchase. 15. Oak and Willow What they sell:  Eco-friendly cleaning products What they’re doing right: Oak and Willow does a great job of letting its happy customers prove the value of its products for them. Within its product pages, Oak and Willow showcases product reviews from happy customers to build trust and pave the way for sales.    Pro tip: Showcase and collect product ratings from your product page using today’s top review apps . 16. Lamarsa What they sell:  Espresso machines, coffee grinders, and anything else you need to make the perfect brew What they’re doing right:  Lamarsa knows that the first thing a shopper looking at espresso machines wants to know is what features the machine includes. By listing the mechanics and special features of its machines as bullet points, Lamarsa makes it easy for shoppers to compare its products to similar ones on the market. Pro tip:  Include a wishlist function  on your product pages that allows your customers to bookmark their favorite items so that they can easily find them later. This wishlist feature can also give you valuable data about what your shoppers love. 17. Fieldstone Outdoor Provisions Co. What they sell:  Sporting lifestyle clothing and accessories What they’re doing right: Sometimes, it’s hard to justify a purchase that's technically non-essential and related to a hobby. Fieldstone  helps its customers get over that hump by accepting Afterpay as a buy now, pay later (BNPL) option. This allows customers to pay for an item in installments, rather than with one lump payment. Pro tip: Enable live chat on your product pages to further guide the buying process. Wix Chat comes pre-installed on every Wix Store, making it easy for you to start answering questions in real time and help shoppers get the information they need to feel confident about their purchases. 18. Starling Home What they sell: Smart home hardware What they’re doing right: Starling Home  focuses on marketing one product: the Starling Home Hub. For this reason, its homepage doubles up as a product page—simplifying the path to purchase. All of the product details are provided on one page that’s easy to digest, thanks to thoughtfully placed visual aids. Pro tip: Simplify your path to purchase when designing your product page. Eliminate extra clicks between the moment a shopper enters your site and the moment they decide to make a purchase. Ready to make money? Learn how to build a professional eCommerce website  with Wix and start selling now. Best practices for creating your own product page examples Creating an effective product page is crucial in driving conversions for your e-commerce business. In order to create the best ones, you'll want to consider the following: Use clear, high-quality images:  Use high-resolution product photos from different angles and if possible, the images should feature the product in use. ASOS for example, use video and multiple still photos to show their clothing on models. Detailed product descriptions:  Accurate and detailed descriptions help the shopper fully understand the features and benefits of your products. Apple's product pages, for instance, are excellent examples - detailing every product feature with simple, persuasive copy. User reviews & ratings:  Customer reviews build trust and significantly influence purchasing decisions. Amazon is a good example of user reviews being well used within product pages. Clear pricing and shipping information: This includes the product price, any discounts, taxes and shipping costs. All of this information should be transparent and clear. Actionable call to action:  Make sure your ‘Add to Cart’ or ‘Buy Now’ button stands out. Airbnb does this effectively with their 'Reserve' button—it's bright pink and impossible to miss. Product availability : If a product is out of stock, make this obvious and where possible, inform the customer when it will be available again. Care instructions and product specifications:  If relevant, include information on product care or specs. Use videos:  Videos can give a better understanding of your product and can showcase product features in action, or the real-world. Upselling and cross-selling:  Suggest related products or accessories to increase the basket size. Amazon's 'Customers who bought this also bought' is a classic example of this strategy. Easy navigation and quick loading:  Check that your product pages load quickly, and it's easy for visitors to navigate around your website. For more inspiration consider using a product name generator to help name your pages effectively.

Bring your inspiration to life with a Wix website →   First impressions matter, especially when you  create your own website . Your About Us page is where potential customers learn who you are, what you do, and why you do it. In fact,  52% of website visitors say the first page they look for is the About Us page . The best About Us page examples show how a simple page can turn visitors into loyal customers. The best About Us page examples are informative, stylish and help you stand out from the crowd (especially for  corporate websites ). Share your business's story—how it started, its mission and your unique approach. Make sure it reflects your brand's style, tone and  web design . Crafting your brand story on one page might feel challenging, but it’s worth the effort. We’ve rounded up the 15 best About Us page examples from Wix users to inspire you when you’re figuring out  how to make your website . Use these ideas to build an About Us page that connects with your audience—and start creating with a  one page website builder  today. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: About Us page examples We’ve rounded up the best About Us page examples that go beyond just telling a story — they make you feel like you know  the brand. A great About page builds trust, shows personality and gives visitors a reason to stick around (or better yet, get in touch). These examples highlight how design, tone and storytelling come together to make that first impression really count. Your About page is your chance to connect on a human level. From heartfelt brand stories to playful bios and mission statements that actually resonate, each example brings something different to the table and offers ideas you can use to build or refresh your own. Here’s what we looked for when choosing the examples: Clear and authentic storytelling that builds connection Design that reflects the brand’s personality Copy that feels human, not like a corporate press release Visual elements like team photos, behind-the-scenes shots or custom illustrations Calls to action that encourage people to explore or reach out What each example brings to the table: Strong brand voice that makes the business feel approachable and real Layouts that balance text with visuals for easy reading Personal touches like team bios, timelines or founding stories Strategic CTAs to guide visitors to contact, explore or take the next step What makes a great About page Feature Why it matters Clear brand story Helps visitors understand your mission and what drives you Authentic voice Makes your brand feel real and relatable Thoughtful visuals Adds personality through team photos or behind-the-scenes shots Simple layout Makes the page easy to read and keeps visitors engaged Team bios Helps put faces to the brand and builds trust Mission or values Shows what your brand stands for beyond just products or services Timeline or backstory Gives context and shows how far you’ve come Call to action Encourages visitors to connect or keep exploring your site Mobile-friendly design Makes sure the page looks great and functions on all devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best About Us page examples Want to see what makes these About page examples stand out? Explore the full list for ideas you can borrow — or make your own — as you craft a story that helps your audience connect, trust and remember your brand. Heroines: Nonprofit organization Bodyrock Bootcamp: Personal training Helena Kruger: Fashion illustrator The Diigitals: Modeling agency Nurturing Nature Cards: Handcrafted greeting cards Bon Puf: Cotton candy vendor Michaella Twersky: Product designer Bracadale Books: Book binders Toks Visoks: Bag designer Rose van der Ende: Graphic design and branding Digigem: Marketing agency Extraweg: Artist Ryan Saghian: Interior Design Studio Devasya Sharma: UX researcher portfolio Anissa Hexton: Marketing resume 01. Heroines: Nonprofit organization Heroines  is a platform which benefits diverse groups of women by hosting supportive events. The About Us page successfully captures the spirit of the organization, beginning with a heartwarming text about its mission and photographs of empowered women who represent their community. The  website color scheme  is gentle, combining purples and pinks that channel positive female vibes. Parallax scrolling helps to engage visitors even more, allowing the areas of color and photographs to shift throughout the page as they browse. By confidently placing calls-to-action on the About Us page—a sweet “Donate” button on the right-hand side, and a slider at the bottom of the page—visitors are invited to become members of the organization. Like what you see? Create your own About Us page using the same template: Template name: Social welfare organization (serene) website template 02. Bodyrock Bootcamp: Personal training Bodyrock Bootcamp  fits plenty of useful details onto one page, from informative video clips to a “Meet Our Trainers” section. Their About Us page has an upbeat language and eye-popping visual quality that sets the tone for the gym’s personal training philosophy, method and mission. Since committing to a personal training program is a big step for many people, it’s a savvy business move on Bodyrock Bootcamp’s part to post various special offers throughout their About Us page. Deals like lower prices for new members and a free trial one-on-one session might be the perfect way to get workout sceptics into the gym for the first time (after all, getting off the couch is half of the work!). Rocking more than just awesome bodies, the team at Bodyrock Bootcamp has an About Us page that is as effective as we expect their personal training program to be. Like what you see? Create your own About Us page using the same template: Template name: Fitness studio   website template 03. Helena Kruger: Fashion illustrator Helena Kruger  is a fashion illustrator and designer from Stockholm whose About page, in line with her personal branding, is smart and refined. The page’s clean black and white aesthetic allows us to focus on the text, which communicates who Helena is and what inspires her artistically. An image of Helena painting in her studio gives visitors a glimpse into her professional process. Although this About page is made in a pretty minimalistic style, there is a lot of important information posted here: a link to Helena’s blog, a list of clients, a link to her online store and a relevant Contact Us page. You can create your own blog  with  our blog maker . Like what you see? Create your own About Us page using the same template: Template name: Home goods store   website template View more  minimalist websites  for inspiration. 04. The Diigitals: Modeling agency Contemporary, chic and fashionable to a tee — The Diigitals  modeling agency’s About Us page really stands out (and not because it's over six feet tall). It includes every element you’d expect a modeling agency to have on its About page, but since it's the first all-digital modeling agency in the world, The Diigitals’ has some voguish technological twists. Using a font with a futuristic feel to tell the agency’s story coincides well with their unique digital concept. It’s also a nice juxtaposition to the clean sans serif typography used for headings. The best feature on this page? Visitors can scroll through an attractive timeline that tells the story of The Diigitals’ development. This makes for an engaging experience that breaks up the text in a distinctive way. Like what you see? Create your own About Us page using the same template: Template name: Landscape photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 05. Nurturing Nature Cards: Handcrafted greeting cards Nurturing Nature Cards  instils the act of recycling by selling locally made plantable greeting cards. This About page is as endearing as the concept itself.  The brand’s creator Leah adds a short story about how she came up with the concepts, including a thoughtful fact about the amount of waste produced by unused greeting cards in Australia (where Nurturing Nature Cards is based). Made with  Wix’s Videobox feature , an accompanying video of a card blooming in a pot of soil captures the essence of the brand, while demonstrating their actual product. Pro tip: not all About Us pages have to be separated from the homepage. Instead of using a dedicated About page, Nurturing Nature Cards places all the necessary information directly on the homepage of their  artist website , using an  anchor menu  to ensure convenient navigation. Like what you see? Create your own About Us page using the same template: Template name: Plant store website template 06. Bon Puf: Cotton candy vendor Bon Puf  is an artisanal cotton candy company whose About Us page greets us in the sweetest way, thanks to the friendly welcome from their owner at the top of the page (“Hi! I’m Cloë!”). Using pastel colors and soft shapes, Chloe reminds us of the delightful taste of cotton candy. She uses the majority of her About page to write about the unfolding of Bon Puf and her experience as an entrepreneur. Photographs and links to recent projects along the side of the page create a dynamic experience for the viewer, while  embedded YouTube videos  give us the opportunity to encounter more of Bon Puf’s charm. Like what you see? Create your own About Us page using the same template: Template name: Ice cream shop website template 07. Michaella Twersky: Product designer While the black and white color scheme adds a dash of simplicity, there’s nothing typical about  Michaella Twersky ’s About page. Featuring her illustrations throughout the page and using a staggered layout, Michaella’s About page gives us an instant glimpse into the New York based designer’s creative talents. A balance of communicative imagery and short texts make this page fun to browse through and equally informative. There’s also a  multilingual option , which helps visitors from other countries to get to know her (a wise move when working in a culturally diverse city like New York).  All in all, the page captures both sides of Michaella: the professional designer and the original creative. The consistent footer across her UX portfolio also highlights thoughtful website footer design. Like what you see? Create your own About Us page using the same template: Template name: Start from scratch website template 08. Bracadale Books: Book binders The About Us section for  Bracadale Books  is undemanding, communicating to its audiences in a straightforward manner. A classic color scheme is a strong choice here, as it accentuates the traditional nature of the bookbinding business. Photographs of the owner working on the conservation of a book are a really nice addition. Here we can see once again how useful a footer can be on an About page. Bracadale Books manages to fit a lot of information into theirs, including a newsletter sign up, links to the rest of their website’s menu, contact information and the location of their store. Like what you see? Create your own About Us page using the same template: Template name: Financial consulting company website template 09. Toks Visoks: Bag designer The star of  Toks Visoks ’ About page is the passionate story of founder and designer Akvilina. Her “True Story” relates her zest for design with the creation of an accessory line of her own. Some of the best About Us pages feature business owners who are in love with what they do, and Akvilina’s smiling portrait is just that. Toks Visoks’ About Us page also makes use of the  live chat  box feature, so visitors who want more information can easily reach out and receive an immediate response. This type of instant messaging can help the brand build a more personal relationship with their customers. Like what you see? Create your own About Us page using the same template: Template name: Poster store website template 10. Rose van der Ende: Graphic design and branding One o f the  best website designs  can be seen in this elegant site where  Rose van der Ende  lays out her design and branding services in a way that’s consistent with her style. The flawless organization of her About page reassures visitors that they can trust her professional services. Opting for a variety of text box sizes and colors, Rose is able to distinguish two important pieces of information in her About section: professional services offered and her bio. Another nice feature is the way she’s embedded her Instagram page to add some nice visuals that go along with the text. Like what you see? Create your own About Us page using the same template: Template name: Illustrator website template Learn more:  What is web design? 11. Digigem: Marketing agency Digigem  is a full-service marketing agency helping small businesses and startups grow through creative strategies and data-driven campaigns. The website uses a vibrant professional color palette that reflects the agency’s energetic and innovative approach. Crafting a trustworthy feel is one of the most important About Us page tips  and Digigem nails it. The About section features a “Meet the team” display with a photo of the owner and a bio highlighting the expertise and specialties. A clear “ Schedule a consult ”  button encourages visitors to take the next step and connect with the agency. Like what you see? Create your own About Us page using the same template: Template name: Marketing consultant (strategic) website template 12. Extraweg: Artist Extraweg  is the artistic identity of Oliver Latta, a Berlin-based artist celebrated for his emotionally driven 3D animation and visually striking work. Oliver’s projects combine creativity, technology and storytelling to create experiences that are as impactful as they are visually stunning. The About Us page uses a bright warm pink tone paired with an animated background, creating a playful yet sophisticated atmosphere that perfectly reflects Oliver’s distinctive style. This dynamic combination of color and motion draws visitors in and sets the tone for exploring Extraweg’s innovative and expressive body of work. Like what you see? Create your own About Us page using the same template: Template name:   3D designer website template 13. Ryan Saghian: Interior Design Studio Ryan Saghian ’s About Us page showcases the studio’s expertise and creative vision, giving visitors a clear sense of the quality and sophistication behind each project. It highlights the firm’s accomplishments including awards and industry recognition while presenting Ryan as both the creative force and the approachable face of the studio. The page also features Ryan’s photo, adding a personal touch that connects the audience to the designer behind the work. By combining professional credibility with an intimate glimpse into Ryan’s passion and philosophy, the About Us page effectively conveys what makes the studio unique and why clients trust it to transform their spaces into something extraordinary. Like what you see? Create your own About Us page using the same template: Template name:   Designer portfolio responsive template 14. Devasya Sharma: UX researcher portfolio Devasya Sharma ’s About Us page is designed to be fun, engaging and visually dynamic, reflecting the personality of a UX researcher. The page combines professional insights with a playful touch using emojis throughout to create a friendly and approachable tone. Visitors can explore featured projects showcased directly on the page, giving a glimpse into the research process and outcomes. Photos featuring Devasya working with teams and interacting with people add a human element, emphasizing collaboration and real-world experience. The page also makes it easy to connect, prominently displaying an email address and social media links. Overall, the About Us page balances creativity, professionalism and personal flair, giving a comprehensive and inviting view of Devasya’s work and personality. Like what you see? Create your own About Us page using the same template: Template name:   Creative CV website template 15. Anissa Hexton: Marketing resume Anissa Hexton ’s marketing resume website is clear, professional and easy to navigate. The homepage design  is sleek and well organized, immediately showcasing Anissa’s profile and highlighting her expertise in marketing. Its layout communicates credibility while allowing visitors to quickly understand her skills and professional focus. The About Us page takes a more personal and playful approach. It offers a glimpse into Anissa’s life beyond work, featuring fun elements that reflect her personality including her roles as a dog mama, aerial artist and traveler. With its balance of professionalism and personal flair, this website is a great example among the best portfolio websites  giving visitors a full picture of Anissa both on and off the clock. Like what you see? Create your own About Us page using the same template: Template name:   Business CV website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Key components of a successful About Us page A great About Us page doesn't just tell people who you are, it connects with them. It builds trust, inspires interest and leaves a lasting impression. Here are the key components that make it shine both in terms of its design and content on the page. Tell your story Go beyond the facts: Share your origin story, your defining moments and the values that drive you. Make it personal and relatable. Highlight your passion: What excites you about what you do? Let your enthusiasm shine through and show how it translates into your work. Connect with your audience: Find common ground with your readers. Explain how your mission or products fit into their lives and address their needs. Show your mission and values:  Clearly communicate your company’s purpose and what drives your work, using simple visuals, icons or short bulleted lists to make your core values easy to grasp. Introduce your team  Bring personalities to life : Go beyond names and titles. Share snippets about their passions, expertise and what makes them unique. Showcase diversity: If your team reflects the richness of your audience, celebrate it. It fosters a sense of connection and inclusivity. Humanize your brand: Let your team be the face of your company, creating a more approachable and relatable image. Highlight your impact Demonstrate results:  Use testimonials, case studies or real-life examples to show the positive difference your work makes. Build credibility:  Include recognition such as awards, media mentions, certifications or customer endorsements to reinforce trust. Focus on the human element: Show how your work has affected people's lives, not just statistics. Inspire action: Conclude with a call to action that encourages visitors to engage with your mission or purchase your products. Design for engagement Keep it visually appealing: Use high-quality images, videos and a clean layout that makes the page easy to read and navigate. Break up the text: Use bullet points, quotes and visuals to keep the reading experience engaging. Make it mobile-friendly: Ensure your page adapts seamlessly to different screen sizes for optimal browsing on any device. Explore other website examples: Best author websites Best agency websites Best bakery websites Best coaching websites Best conference websites Best nonprofit websites Best wellness websites Best cleaning websites About Us Page FAQ What is an About Us page? An About Us page is a section on a website that tells visitors who you are, what your brand stands for and why your business exists. It often includes your mission, values, story and team information. A strong About Us page helps build trust, humanize your brand and connect with your audience. Why do I need an About Us page? An About Us page is crucial for establishing trust and connection with your audience. It provides visitors insight into your brand's story, mission and values, helping to humanize your business. This page can highlight your team, expertise and achievements, fostering a personal connection with potential customers. Transparency and authenticity on your about us page contribute to a positive brand image, making visitors more likely to engage, trust and choose your products or services. It's an opportunity to differentiate your brand and leave a lasting impression, emphasizing the people and principles behind your business. How do I write an About Us page? You can write an About Us page by following these simple steps: Start with a clear headline that introduces your brand. Share your story and explain why your business exists. Talk about your mission and core values. Introduce your team or founder to add a human touch. Share achievements, testimonials or milestones for credibility. End with a call to action, such as contacting you or exploring services. What are common mistakes on an about us page? Avoid these common about us page mistakes to make sure your page connects with your audience: Writing too much or too little, which can overwhelm or underinform readers. Using generic language instead of showing off your brand's unique vibe. Only focusing on selling instead of sharing your story or mission. Not showing the human side of your business, like team photos or personal touches. Forgetting to include clear calls to action, like a link to contact you or learn more. Not updating your page regularly, leaving old or irrelevant info. Fixing these things can help you create a great about us page that builds trust and gets your visitors involved.

Get started by:  Creating an online store →  |  Getting a domain → Ecommerce is the online exchange of goods and services over the internet. It involves online transactions between businesses (B2B), businesses and consumers (B2C) as well as between consumers and consumers (C2C). Ecommerce encompasses a wide range of activities, including electronic business, online shopping, online marketplaces, electronic payments, online banking and online auctions. Ecommerce is an integral part of the modern global economy. Over the past couple of decades, it has transformed both the way we shop and the way we do business. In fact, eCommerce is on track to take over traditional retail sales altogether. According to Nasdaq, by 2040, eCommerce could facilitate as much as 95% of all retail sales . By 2027 it's on track to account for around 23% of all retail sales. With Wix, it’s easier than ever to set up an eCommerce website . Using a free website builder , you can build your store that lets you sell products or services anywhere in the world, manage payments and customize your site to fit your brand. If you’re brand new to eCommerce, you’ve come to the right place. This article will answer all of your questions about the world of online retail when it comes to starting a business . What is eCommerce? Ecommerce (short for “electronic commerce”) is an umbrella term for any transaction done over the internet. Ecommerce can involve the sale of physical or digital products as well as services of all types, from scheduling a yoga class to booking a hotel. It's like a digital marketplace that's always open. In an increasingly digital world, eCommerce, as a type of business , is more prominent than ever. The U.S. Census Bureau reported that eCommerce sales totaled $277.6 billion  during the second quarter of 2023 alone. And according to Statista, global eCommerce sales are forecast to reach $8.1 trillion  by 2026. When did eCommerce start? Ecommerce traces its roots back to the late 1970s and early 1980s, when foundational technologies like Electronic Data Interchange (EDI) began to shape digital transactions. EDI allowed businesses to exchange documents like purchase orders and invoices digitally, replacing traditional paper forms and streamlining operations. Around the same time, teleshopping emerged as a precursor to online retail, enabling consumers to order products through television broadcasts and phone hotlines. The 1990s marked a turning point in eCommerce, driven by the widespread adoption of the internet and the emergence of pioneering platforms like Amazon and eBay. Founded in 1994 and 1995 respectively, these companies revolutionized online shopping by connecting buyers and sellers on a global scale. How does eCommerce work? Here is a simplified overview of how an eCommerce transaction works: A customer visits an eCommerce website, marketplace or app and browses the products or services offered. If the customer finds something they want to buy, they add it to their ecommerce shopping cart . The customer proceeds to checkout, where they enter their shipping and billing information and select a payment method. The eCommerce merchant processes the payment and ships the product or provides the service to the customer. Each of these steps could look a little different depending on the exact nature of your eCommerce business . For example, you could partner with a third-party logistics company to handle packaging and shipping for you. Or instead of selling retail  goods, you may choose to sell online services or courses that don’t require any physical inventory. At its core eCommerce includes: Supply chain ecommerce management Inventory management Data collection and security Electronic funds transfer Shipping services Ecommerce now comes in many shapes and sizes and often involves multiple players. It also involves a variety of touchpoints, including a well-built website. Learn more: How does eCommerce work? Ecommerce vs. retail What is an eCommerce website? If you want to succeed in your endeavor, it's crucial to know how to create a website  that's tailor-made for eCommerce. Simply put, an eCommerce website allows your business to sell products and services online. It's a digital storefront where your customers can browse, select and purchase items (see eCommerce website development). A typical eCommerce website includes features, such as: A desktop and mobile interface A product catalog with product descriptions and images A shopping cart software system for customers to keep track of the items that they want to purchase A checkout process  where customers can enter their shipping and billing information Secure website security features  to ensure the protection of your data and that of your customers High uptime and site reliability  to handle large numbers of traffic to an ecommerce site - Wix sites have 99.99% uptime, for example Secure payment processing Order tracking and customer support resources Types of eCommerce businesses The main types of ecommerce include the following: Business to consumer (B2C) Business to consumer  is one of the most common types of eCommerce models. B2C businesses sell goods and services directly to the end customer, and can include anything from physical products to online services. Think: Amazon, Nike or an online tutoring business. Looking for the best Squarespace alternatives ? Try Wix for free and see how it compares in this  Wix vs Squarespace  guide. Business to business (B2B) Business-to-business models are also very common, and refer to companies that provide goods or services for other businesses. B2B eCommerce covers a wide range of businesses, including wholesalers, raw material manufacturers and service providers. Consumer to consumer (C2C) Any transaction done between two people, rather than business entities, is considered consumer to consumer. This type of business  model includes transactions done on platforms such as eBay or Craigslist, or on social media marketplaces like Facebook Marketplace. Consumer to business (C2B) Consumer to business covers services provided by individuals, for businesses. This model is often used to include freelancers and other small service providers. A common form of C2B is when a business purchases stock images, videos or music created by individuals. Consumer to government (C2G) Consumer to government involves individuals using online platforms to interact with governmental services, such as paying taxes or fines. Examples include filing taxes through IRS e-file or paying parking tickets via municipal websites. Business to government (B2G) Business to government provides products and services for the federal or local government to purchase. These include a wide range of sectors like cyber security, waste management, urban planning, etc. Government to business (G2B) Government-to-business transactions reverse the B2G model. This model is often used to refer to information that companies can purchase access to, such as blueprints or legal files. Learn more: Best eCommerce platforms Examples of eCommerce business models There are several types of common eCommerce businesses that operate under the structures listed above. A useful way of breaking them down is by explaining the various types of products or services they offer. Dropshipping Dropshipping  is a business model in which you can sell products online without physically holding any inventory. Think of it as being the middle-person who connects the customer with the manufacturer or supplier. Get started dropshipping now. When a customer places an order for a product in your online store, the order details are forwarded to a trusted supplier, like Modalyst . (Alibaba, Taobao and Aliexpress are China based suppliers and wholesalers popular with global drop shippers). The supplier then ships the product directly to the customer. When you start a dropshipping business , you don't have to stress about logistics , manufacturing , inventory , warehousing or order fulfillment. You're also not limited by space—you can sell an unlimited array of products. Take Wix merchant The Boho Birdy , for example. The Australian e-tailer offers a wide array of clothing, including colorful boho, beach and bridal fashion, housewares and baby items to a global customer base. According to the store’s FAQ page, it partners with “suppliers and manufacturers to ship directly to … the customer.” Try our dropshipping website builder  to launch your eCommerce business  today. Print on demand (POD) The print-on-demand business model is a form of dropshipping. As a business owner, you’ll create designs and artwork, then select what products you want those designs printed on. A third-party supplier or print on demand company like Printful  handles the actual printing, fulfillment and shipping. When starting a print-on-demand business , you can choose from all kinds of products to offer, spanning T-shirts, hats, coffee mugs, phone cases, stickers and more. Plus, you have the freedom to experiment with designs until you hit your stride with one that takes off with your customer base. For example, Wix user LemonMade Apparel  operates a print-on-demand business model that partners with social media influencers. From LemonMade’s storefront, buyers can browse shirts, tote bags, ornaments, stickers and other merchandise for their favorite influencer. Both LemonMade and the influencers receive a portion of the sales. Start building your print-on-demand shop today with Wix . White labeling While labeling is another form of dropshipping where you can create your own brand without the need to develop products from scratch. With white labeling, you’ll sell products that are already successfully produced by another company under your brand name. Your company name, logo and designs will appear on the packaging. The white label provider handles product development, manufacturing and fulfillment. Private labeling Private labeling involves selling products under your own brand, but having them manufactured by a third-party. This is a common practice for eCommerce businesses that don’t have the capabilities, space or capital to handle their own manufacturing. Private labeling differs from white labeling in that the products are unique and exclusive to you and your business, while white labeled products are generic. Some providers will also handle fulfillment for you. This approach lets you build a unique brand identity without the headache and expense of product development or manufacturing. Ghost commerce Ghost commerce  also involves selling products under your own brand while keeping the source confidential. The foundation of a successful ghost commerce operation lies in establishing a website or online store, producing engaging content, and cultivating a strong social media presence. Characterized by low operational costs and straightforward setup, this model allows you to operate efficiently, relying on your marketing capabilities and customer service skills. Like dropshipping, you will want to find a reliable manufacturer to partner with. Subscription service Finally, another common eCommerce business model is subscriptions. Subscription box services  help you gain repeat orders and customer loyalty. For a set price, your company will create and/or curate a package of products or services delivered at set intervals—usually every month or every three months. You can offer incentives for long-term commitments at a reduced monthly cost (e.g., offering a 15% discount if a customer buys a three-month subscription rather than one month). Common examples of subscription services include meal prep delivery (like Hello Fresh or Blue Apron), fashion boxes (like Stitch Fix or Nuuly), streaming services (like Netflix or Hulu) and software as a service (like Adobe Creative Cloud or Ahrefs). Wix user House of Suppliez  utilizes this model in addition to their offering of supplies and classes for professional nail and lash technicians. Their monthly subscription box offers a curated collection of nail and lash products for professionals in the industry. Learn more: Shopify alternatives Wix vs Shopify WordPress alternatives Types of eCommerce products Physical products Businesses that sell their own physical products online are common, and are often what people refer to when they mention eCommerce.These online stores include both retailers and wholesalers that sell any sort of physical product; this could include clothes, books, groceries, gardening accessories, artwork, etc. Most businesses that sell physical goods online operate through their own store website, and/or as a merchant on an eCommerce marketplace like Amazon or Etsy. Artist and Wix user Lauren Simpson  is a great example. Lauren’s website and online shop features prints, cards and stickers depicting an incredible series of paintings inspired by the Alaskan wilderness. Services There is an endless variety of services you can purchase online, from hiring freelancers to streaming movies. As such, not all service-based eCommerce businesses operate similarly. Many business owners sell their services on their own website or on a dedicated platform for similar services. It’s also not uncommon for a business to ask first-time customers to contact them or fill out a form, rather than purchase the service upfront. This often depends on the type of business, as well as the clientele. Digital products There’s a type of eCommerce product that’s sort of in between physical products and services—digital products. This sector has gained popularity over the past couple decades with the growth of online retail. It includes software, music files, in-game purchases (in video games) and more. Digital products are the easiest to provide to the customer, as it’s just a matter of enabling a download. They also have the added benefit of being freely duplicatable, as opposed to a physical product, which requires manufacturing. See Sewn Ideas  for inspiration here. This Arizona-based online shop offers a complete line of PDF patterns for various shapes and styles of handbags, designed for everyone from beginners to advanced sewers. Once you pay for a pattern, you also unlock a password to access instructional videos. Pros and cons of eCommerce There are many reasons to start an online business. But before you start bouncing around eCommerce business ideas , it’s important to understand what advantages and challenges eCommerce holds. Benefits of an eCommerce business Low investment and operational costs : Compared to a physical brick-and-mortar storefront, eCommerce requires a much smaller initial investment. Instead of renting a location and remodeling it to create the perfect store, you simply need to create a website. Operational costs are also much lower, as you can avoid the rent and high utility bills associated with physical storefronts. Learn more: eCommerce vs. brick and mortar Stays open 24/7 : Online stores and online auctions, as opposed to physical businesses, aren’t limited to business hours. An eCommerce business can operate 24/7, always generating income, even when you sleep. Reaches more customers : By operating your business online, your clientele isn’t limited to a physical location. Your online store or mobile eCommerce app can cater to customers around the world, shipping internationally from day one. Ecommerce in emerging markets, such as China and India , is also on the rise in terms of both sellers and buyers. Fast and easy for customers : Letting your customers order their products online and receive them at home makes the purchasing process much faster and simpler than going out to the store. Online shopping also gives them the additional convenience and flexibility of payment options, such as one-click purchases via digital wallets such as PayPal or Apple Pay. This means customers are more likely to make impulse buys, as well as come back for more, given they’re happy with your products. Facilitates omnichannel retail  and selling : Thanks to platforms like Wix that let you manage multiple sales channels in one place, you can easily list one product on various online platforms—online store, mobile app, social media (Tik Tok for example), online marketplaces (Ebay, Etsy, etc.)—to increase your chances of making a sale. Easily scalable : Scaling up an eCommerce business is much easier than scaling up a physical one. Sure, you may need more storage and have to hire a few employees to deal with order fulfillment and other tasks, but you won’t have to find new locations or hire enough employees to run an entire store. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today. Challenges of an eCommerce business Harder to interact with customers : Most of the disadvantages of eCommerce stem from the inability to physically communicate with your customers. This makes it harder to understand their needs and to make sure they’re happy with your business. To counteract this, it’s important to keep in touch with your customer base however you can, be it social media, emails, surveys, etc. Shoppers can’t try before they buy : In an online store, customers can’t physically try on clothes, test gadgets or even get a general feel from just holding an item in their hands. Many online stores offer a free return policy to ensure their customers don’t hesitate. Great product photos and videos can also help give your customers a better understanding. Learn more about ecommerce photography in our guide. Faulty tech can ruin sales : When your business is online, any error or bug can cost you. There are many unexpected hurdles that can pop up—transaction errors, glitchy page designs, server crashes and more. These can not only botch a sale, but also deter customers from coming back to your online store. Make sure to build your website and store using a platform with a history of site reliability . Wix, in particular, has a proven track record of minimizing these issues. Crowded and competitive : In many cases, eCommerce is more competitive than physical retail. Rather than compete with other businesses in your town or neighborhood, you’re competing with the entire world. Things can get ugly trying to compete on product and shipping prices, especially with bigger companies that can often undercut you on both. Good marketing is the key to success in eCommerce and standing out from the crowd. Where different types of eCommerce take place Ecommerce can take place in spaces all across the internet. Different types of eCommerce  can take the following forms: Online store : An online store  is the most straightforward and customizable option for eCommerce. A platform like Wix  allows businesses to create and manage their own online stores easily. Its success can be attributed to its user-friendly interface, scalability, affordability and wide range of features. Social commerce : This is the practice of selling products through social media platforms. Businesses can create online stores on these platforms or use them to promote their products and generate sales. These days, you can even conduct transactions directly through social platforms in most cases. Some popular social commerce platforms include Facebook, Instagram and Pinterest. Mobile commerce (mCommerce) : This is the practice of buying and selling products through mobile devices. Mobile commerce is becoming increasingly popular as more people use their smartphones and tablets to shop online. Some popular mobile commerce platforms include apps from Amazon, eBay and Walmart. Online marketplace : These are websites that allow sellers to list their products for sale. Some popular marketplaces include Amazon, eBay and Etsy. Marketplaces offer a variety of benefits for sellers, including access to a large pool of customers, reduced marketing costs and simplified payment processing. Getting started with eCommerce If you’re looking to create an eCommerce business, starting an online store  is a great first step. These five steps will get you off on the right foot: How to start an eCommerce business in 5 steps Choose what to sell online   Build and design your online store   Find a manufacturer   Find shipping partners   Connect a payment provider   01. Choose what to sell online The first thing you’ll need to do before you learn how to sell online  is decide on what you actually want to sell. Start by identifying your interests and passions. It's much easier to dive into a project when you're enthusiastic about it. Then, do some market research, taking notes on what similar online stores are doing. Look at trends, including what's popular, what's unique and what’s profitable. Don't be afraid to fill a niche—it's often where the magic happens. Remember, your products should not only resonate with you, but should also resonate with your potential customers. 02. Build and design your ecommerce website To start your online store, you’ll need to make your own website to sell  using a platform that can facilitate eCommerce. That’s where Wix comes in. Wix is an all-encompassing, end-to-end solution for e-tailers of all sizes. Through Wix, you can sell goods through your online store, social media and sales channels, or in-person with Wix point of sale  software. You can additionally manage shipping, inventory, shopping cart software, marketing, analytics (track your ecommerce metrics ) and more, all from one unified dashboard. Once you build your website and create your store, it’s time to design it.  Ecommerce website design  is crucial in creating a positive shopping experience and can make or break an eCommerce business. Wix offers hundreds of designer-made online store templates  that you can customize to your own preferences. It’s time to design your dream store. Sign up  for Wix today. 03. Find a manufacturer After you’ve decided on a product, or line of products, you’ll need to figure out how to manufacture them. The type of manufacturer you need to find  depends entirely on what kind of products you’ll be offering, and how many. Alternatively, you may choose to dropship or only offer digital products and services, in which case you may not need a manufacturer at all. 04. Find shipping partners Shipping is a big part of any online store. You want every single customer to receive their products fast and in one piece. To pull that off, you’ll need a great eCommerce shipping  company. Look for a shipping company with a track record of reliability; remember, your own business reputation is at stake with each delivery. Speed is important, too, since fast delivery times can give you an edge in online shopping. Finally, consider excellent customer service. When things go wrong, you need a shipping partner who can address concerns quickly and efficiently. Again, for business models centered around services, digital goods or dropshipping, you may not need to worry about this step. But, for digital sales, you still need to make sure your products are distributed properly, meaning emails go out without errors and download links are always live. 05. Connect a payment provider No business is complete without getting paid. You'll need to connect your online store to a payment solution system or process, like Wix Payments in order to accept online payments . To ensure customers always have a comfortable way to pay, you may want to provide several payment options, including credit cards, Buy Now, Pay Later, mobile payments and digital wallets like PayPal. How to make eCommerce work: marketing strategies and tips to get started The importance of marketing in your eCommerce strategies can’t be understated. It’s a critical part of gaining new customers, as well as retaining your existing clientele. No eCommerce business is complete without it. Below are a few important ways to maximize your marketing efforts. Optimize your online store’s SEO One of the most important ways to drive traffic to your online store is by optimizing it to appear higher in search engine results. This is called SEO (search engine optimization). Boosting the SEO for your online store isn't difficult; it's about consistency and knowing your audience. Start by understanding what your target customers are searching for, and tailor your product descriptions to those keywords. Make sure you answer their search questions. Next, make sure your website is easy to navigate, loads quickly and is mobile-friendly. Good SEO is a marathon, not a sprint. Make use of content marketing Content marketing is a common practice in starting a business  of any type. In short, it means creating engaging blog posts, newsletters, social media posts and other content to attract visitors to your website. Using content marketing wisely, in conjunction with SEO, can have a huge impact on your store’s traffic. Utilize Facebook and Google Ads Facebook Ads and Google Ads are two of the most common paid advertising channels for eCommerce, and they can be very effective. Between Facebook, Instagram and Google, you can cover an enormous share of all internet users. With all that reach, you’ll need to be very precise when setting up your campaign, or you risk spending your marketing dollars on the wrong audiences. Wix can help you with built-in functionality to create, run and manage Facebook and Instagram Ads , as well as Google Ads . Stay in touch with your customers using email Marketing emails are a great way to stay in touch with your customers after you start an online business , letting them know about new products, sales or even to send a friendly holiday greeting. Email marketing is considered to have one of the best returns on investment (ROI) in eCommerce marketing; WebFX reports that this can be as high as 4,400% . Another great eCommerce marketing tool can be creating flash sales which you can promote via email. Improving eCommerce with data: the what and how Improving eCommerce with data involves using a number of techniques and best practices, among them—leveraging customer insights, purchase patterns and website analytics to optimize your online shopping experience and drive sales. By analyzing customer behavior data, you can personalize product recommendations, improve user engagement and increase your online store conversion rates. At the same time, tracking metrics such as cart abandonment rates, click-through rates and average order value helps identify areas for improvement in the sales funnel. Data can also can reveal trends and preferences, guiding inventory management and pricing strategies to align with demand. A/B testing different website elements, such as product descriptions, images or call-to-action buttons, can help you make data-driven decisions that improve user experience and boost sales. Customer feedback and reviews also provide valuable data for refining products and services. By integrating data analytics tools and continuously monitoring key performance indicators (KPIs),as an eCommerce business owner you can make informed decisions, reduce costs, improve customer satisfaction and ultimately drive profitability. Ecommerce regulations and global guidelines There are many regulations and laws governing the practice of eCommerce globally. In the US many of these can be found here . Examples include the Electronic Signatures in Global and National Commerce Act which validates contracts with an electronic signature and is designed to protect consumers who must give consent to a purchase. The Federal Trade Commission Act (FTC Act) aims to protect consumers, including those buying online, from deceptive trade practices - it makes it mandatory for companies to publish a privacy policy, to put in place data security measures (to protect consumers private information and payment details) and puts the onus on businesses to refrain from false advertising in any form. Other countries have enacted similar legislation or bolstered it as eCommerce grows in popularity, for example: The Australian Consumer Law (ACL) Consumer Guarantees Act and the Fair Trading Act, New Zealand UK Consumer Rights Act Distance Selling Regulations, UK E-Commerce Law of China, enacted January 2019 Ecommerce trends, current and emerging: how has the industry evolved Ecommerce continues to grow both in terms of the number of online stores available and the growing numbers of consumers purchasing online. Over the last few years a few trends have emerged including: Omnichannel shopping Integrating physical and digital shopping experiences for a seamless customer journey. Let's say a consumer searches for shoes on her phone. She researched a specific brand. Later that day or week she receives a targeted email from the shoe brand she researched earlier. She then visits the brand's physical store to try on the shoes. Maybe she then uses the mobile app to pay and receives an SMS receipt. Or the shoes are not in stock in store in her size, so the sales assistant helps her order them online with delivery to her home. Mobile-first shopping Consumers shop on their phones, this has been a rising ecommerce trend for a while now. However an emerging trend is big ticket purchases from the mobile. Many consumers still prefer to make big purchases, such as airline tickets or furniture, from a computer. ecommerce retailers are trying to shift this focus to get more sales made from mobile due to its accessibility, buy from anywhere. Social commerce Selling online via social media has taken off in a big way, whether it's brands directly selling or via influencers. How long consumers enjoy being sold to from social media, remains to be seen with some pushback against sponsored content. In 2022 over US$992 billion was spent on goods bought via social platforms. Thailand and India are the two biggest markets for social commerce. It's anticipated to reach $8.3 trillion by 2030. Sustainability and ethical brands While fast fashion remains popular in the world of online selling, there is a growing shift away from it. Consumers are more aware than ever that often cheap online goods means an impact down the production line, either on the environment or in poor conditions for those involved in their manufacturing. eCommerce brands that that prioritize eco friendly products are gaining in popularity as a result. AI in eCommerce AI transforms eCommerce by creating smarter, more personalized shopping experiences. The AI in eCommerce  market in the U.S. is growing fast and is expected to reach  $17.83 billion by 2034 . It analyzes customer behavior like past purchases or browsing habits to recommend products they’ll love. AI-powered chatbots provide instant 24/7 support, answering questions and resolving issues effortlessly. With these tools, your store becomes more intuitive and engaging, building trust, increasing loyalty and driving sales. What is eCommerce FAQ How to make money with eCommerce? Making money with eCommerce involves creating a successful online business that generates revenue through the sale of products or services. It starts with choosing the right eCommerce model or type. From there you'll need to choose a specific product niche or category to sell. Then, do your market research, choose an online store builder such as Wix, source customers and market your site. What is the difference between eCommerce and eBusiness? Ecommerce is the buying and selling of goods and services over the internet. Ebusiness is a broader term that includes eCommerce but also encompasses other aspects of doing business online, such as customer relationship management (CRM), supply chain management (SCM) and marketing. Is eCommerce worth it? This can be a complicated question to answer. In general, profitability is often what defines ecommerce as worth it as a business model. To understand if ecommerce is worth it for you, it's a good idea to start small and low risk, with dropshipping or print on demand as some good beginner options. You'll also want to consider if the time invested in making your ecommerce business profitable is worth it, while factoring in the time it might take you t make it a success. Is eCommerce easy? E-commerce can be easy, especially when compared to other business models, or challenging, depending on your business idea, experience and capital to fund it. With intuitive ecommerce platforms like Wix, setting up an online store is easier than ever. However, successfully running an e-commerce business requires more than just a website. Other crucial focus areas include marketing, inventory management and customer service, all of which can demand significant time, effort and expertise in order to build a successful business. While the initial setup might seem easy, long-term success with ecommerce requireds dedication and strategic planning. What are the different eCommerce revenue models? Direct sales: Selling products directly to customers through your online store. Many large retailers do this - including Target. Marketplace model: Acting as a platform for other businesses to sell their products, earning commission on each sale. An example of this is Amazon or eBay. Amazon currently holds 37.6% of all ecommerce sales in the US. Subscription model: Customers pay recurring fees for access to products, services, or content. Dropshipping : Partnering with manufacturers who ship products directly to customers, eliminating inventory management. Affiliate marketing : Promoting other companies' products on your website and earning commissions on referrals. What's the future of eCommerce? One of the biggest predictions is the rise of hyper-personalization. It currently exists to an extent with highly targeted email and SMS marketing but it's expected to explode. The combination of data analysis and AI technology to create product recommendations for online shoppers is expected to take off in a big way. Whether consumers will respond positively to the personalization, or negatively due to data privacy concerns, is still unfolding. What's mobile vs traditional eCommerce? Mobile eCommerce is essentially online shopping conducted via smartphones and tablets, while traditional eCommerce includes online shopping across all devices, including desktops and laptops. Mobile commerce prioritizes user experience for smaller screens, focusing on an ease of navigation and a streamlined checkout. Traditional eCommerce often leverages desktop-optimized layouts and features. . How can small ecommerce businesses effectively manage inventory without overstocking or running out of popular items? While tricky, there are ways for even small ecommerce business can find ways to manage inventory more efficiently: Implementing a just-in-time inventory system Using inventory management software to track sales patterns Offering pre-orders for popular items to gauge demand Considering dropshipping for certain products to reduce risk Developing relationships with suppliers for faster restocking How can small ecommerce businesses compete with larger marketplaces without sacrificing profit margins? You can differentiate yourself, even as a smaller ecommerce business by: Offering personalized customer service and product recommendations Creating unique, niche products not found on large marketplaces Telling your brand story to build emotional connections with customers Providing expert knowledge and content related to your products Offering flexible, local or eco-friendly shipping options

Turn your ideas into sales and start selling with Wix eCommerce →   Good eCommerce website design is the marriage of form and function that serves the ultimate goal of any online store: to sell. With global e-commerce sales expected to reach $8 trillion by 2027 , building a high-performing, eye-catching online store is more crucial than ever. While good eCommerce websites come in many different forms, what they all have in common is visual design that creates a strong brand experience, content that builds trust and a user experience that aids the customer in their buying journey. Learn more:  What is an eCommerce website? In this blog, we’ll take a look at the specific eCommerce website design elements and features that can help you up your design game, as well as the best eCommerce website examples for inspiration. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website design examples A great eCommerce site doesn’t just sell products—it builds trust, tells a story and makes shopping feel effortless. In this guide, we’ve rounded up online stores that do just that. Each one shows how smart design choices can bring your brand to life and create a better customer experience from the first click to checkout. You’ll get ideas for layout, branding, product pages and more, plus practical takeaways to use on your own site, whether you’re starting fresh or looking to level up what you’ve already built. How we chose these eCommerce website examples Criteria Why it matters Clarity and usability Sites that make it easy for visitors to navigate, browse and purchase Strong brand presence Designs that reflect the store’s unique voice and identity Mobile responsiveness Stores that look and work great across all devices Visual merchandising High-quality product images, smart layout choices and engaging copy Conversion-focused features Elements like clear CTAs, trust signals and streamlined checkouts 24 eCommerce website design examples and inspiration Now, let’s explore the 24 best eCommerce website examples that set the standard for exceptional design and functionality. These website ideas will inspire you with creative layouts, strong branding and user experiences that turn visitors into loyal customers. Copper & Brass Vivi et Margot Izzy Wheels Gay’s The Word Cherry and Mint The Spice Suite T. Patterson Surfboards Evolve Clothing Gallery Papier Patate Lauren Simpson Art The Boho Birdy Beck & Cap Hydrascape Handlebend Oak & Willow Fieldstone Tach Home & Patio Gallery Furry Necks Healthy Eating on the Go Sena Runa Brave Vision Love Her Lamarsa Coffee Machine Company 01. Copper & Brass Copper & Brass Paper Goods  launched in October 2018 with an important purpose: representation. Copper & Brass sells notebooks, stickers, sticky notes and other paper goods with beautiful illustrations of Black people and characters, such as their famous Black Santa wrapping paper.  The designs on their products shine through to their eCommerce store. This site serves as an example of how strong branding as part of your eCommerce website design can help relay a company’s values and create a compelling reason to buy. Pro tip : Looking to get started on your online store? Learn how to make a website  with Wix and choose from hundreds of professionally designed, fully customizable eCommerce website templates  today. Like what you see? Build your own eCommerce website using this same template. Template name : Stationery store website template 02. Vivi et Margot French homeware brand Vivi et Margot's  aesthetic is a shining example of the power of photography. The site is rich with lifestyle photos set in the French countryside depicting la vie en rose . Their impressive following on social media (more than 156,000 followers on Instagram alone) speaks to the persuasive power of photography in creating a strong brand experience. Be inspired: Luxury website examples Like what you see? Build your own eCommerce website using this same template. Template name : Home goods store website template 03. Izzy Wheels Izzy Wheels’  emphasis on inclusivity and bold self-expression is at the heart of their colorful online store. Irish sisters Ailbhe and Izzy Keane have collaborated with some of the world's biggest brands—including Barbie, Disney and Hello Kitty—in creating bright, beautiful wheel covers for wheelchairs.  Looking for more colorful website inspiration, check out these blue website examples. By highlighting these brand names and press mentions on their homepage, Izzy Wheels creates buzz and increases trust among potential shoppers. We love how Izzy Wheels' store name stands out, while clearly indicating what their brand offers.  Pro tip : If you're ready to start a business  of your own, you’ll need a catchy name. Try our store name generator  to craft an equally catchy title for your brand, or take some inspiration from these eCommerce business name ideas . Like what you see? Build your own eCommerce website using this same template. Template name : Sporting goods store website template 04. Gay’s The Word One of our favorite LGBTQIA+ websites , Gay’s The Word  has done an admirable job designing an online extension of their iconic London-based LGBTQ+ bookstore. Photos of its brick-and-mortar shop, coupled with vibrant pictures of its books, give shoppers the cozy feeling of being in a bookstore. The site includes "Community" and "Events" pages that keep online shoppers connected to the community that has surrounded this business since its inception. Learn more: How to sell books online Like what you see? Build your own eCommerce website using this same template. Template name : Bookstore website template 05. Cherry and Mint Bright and refreshing, Cherry and Mint ’s website has a fitting vibe consistent with the playful colors that track across their clothes, accessories and branding. Cherry and Mint makes their website fairly product-focused. You can shop directly from the homepage, starting with a call-out of the brand’s newest releases, and continue exploring various collections the brand has curated. One unique feature they employ is a "Last Chance" section, where shoppers can view items marked down to a final sale price. This is a great marketing strategy to instill a sense of urgency and irresistibility to buyers. Like what you see? Build your own eCommerce website using this same template. Template name : Kids clothing store website template 06. The Spice Suite Looking at The Spice Suite , one thing is immediately apparent: both the site and the store’s founder, Angel Gregorio, have flavor. The Spice Suite’s "Our Story" page outlines Angel's journey to "Spice Girlboss," culminating in a top-40 spot on season eight of MasterChef . The Spice Suite’s website also showcases Angel’s extraordinary commitment to her community, shouting out the 2,300+ Black-owned pop-up shops she has hosted from her store. Like what you see? Build your own eCommerce website using this same template. Template name : Bakery website template 07. T. Patterson Surfboards T. Patterson Surfboards  has made quite a mark on the surfing industry. Created in 1980, owner and second-generation surfboard builder Tim Patterson calls his work “a harmonious blend of artistry and technical expertise.”  The T. Patterson eCommerce website makes the brand’s expertise known through its mix of media (lifestyle photos and video) and impressive technical language. The "Board Builder" is a particularly unique tab where customers can fully outfit a custom surfboard, choosing from different shapes, dimensions, colors, fin plugs and more. Like what you see? Build your own eCommerce website using this same template. Template name : Eyewear store website template 08. Evolve Clothing Gallery Like the clothes that founder RanD carefully curates for his collection, Evolve’s  online storefront stands out. The site has a slick, sophisticated experience that feels as stylish as the Evolve brick-and-mortar store in New Jersey.  Visitors can use detailed dropdown menus to choose their own adventure in terms of what product categories they’d like to browse. Evolve’s sleek design, combined with the easy navigation and smooth checkout process, creates an experience that is both fluid and fashion-forward. Pro tip : Strong product descriptions are key to building a solid eCommerce website . If you have a large product catalog, give Wix’s AI text creator a try. Used by Wix merchants like Evolve, this generative AI tool can write hundreds of rich product descriptions for you in minutes, all from a few simple prompts. To get started, from your Wix editor, click "Add Elements" and then "Text." Click into the text box, select "Create AI Text" and choose the "Product description" option. Like what you see? Build your own eCommerce website using this same template. Template name : Shoe store website template 09. Papier Patate Belgian family business Papier Patate  offers an adorable assortment of customizable, kid-friendly cards and stickers—all made from recycled paper. With a focus on simplicity and sustainability, their eCommerce website design perfectly suits their initiative, featuring a simple yet refined pastel color palette, flat design, organic shapes and straightforward navigation. The brand even features a "Spotlight" page to showcase photos of customers using their stickers and other goodies. Like what you see? Build your own eCommerce website using this same template. Template name : Swimwear store website template 10. Lauren Simpson Art The best artist websites  serve a dual purpose: to display art and to sell it. Lauren Simpson Art  has both of these necessities down with an elegant, refined website showcasing the best of her Alaskan wilderness-inspired portfolio.  From Lauren’s shop, you can purchase original paintings as well as prints, stickers or cards featuring her original artwork. Her homepage features a side-scrolling gallery with beautiful pictures of her working in the studio, and a simple "About the Artist" blurb further down the page details a few sentences about her mission statement. Like what you see? Build your own eCommerce website using this same template. Template name : Ceramic store website template 11. The Boho Birdy The Boho Birdy  is a 100% Australian-owned and operated online boutique selling everything from housewares to loungewear to wedding attire. Their eCommerce website design is bold and organized, with easy-to-spot category pages, currency selector, "Contact Us" buttons and other website features  that make it easy for shoppers to navigate. A homepage carousel of the "Latest Arrivals" also shows customers the newest items available for purchase. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 12. Beck & Cap Beck & Cap  is a custom furniture and signmaking outlet from northwestern Montana. Owners Tanner and Jana Roach have taken a less-is-more approach to their eCommerce website design, with a grid-style gallery on the homepage showcasing their creations in upscale, rustic living spaces.  Throughout the site, the use of a fine-weight sans serif font and crisp, airy photos gives the entire website a cohesive visual lightness that perfectly complements the couple’s handmade furniture. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 13. Hydrascape Hailing from Bellingham, Washington, Hydracscape  is a sticker brand created by painter and mural artist Gretchen Leggitt . The rich tones and multidimensional elements of Leggitt’s artwork carry over into her site design for Hydrascape, instantly catching the consumer’s eye.  Scrolling through the homepage, you can see various examples of how Hydrascape’s stickers (and sew-on/iron-on patches) can be applied to various-sized water bottles, mugs and even cars. The top navigation additionally directs visitors to helpful links for instructions, inspiration and collab pages featuring other artists.  Like what you see? Build your own eCommerce website using this same template. Template name : Poster store website template 14. Handlebend Handlebend  is another example of cohesive branding, tying their eCommerce website design into the same warm tones and rustic textures of their product collection—handcrafted copper mugs and custom apparel. Site visitors are instantly greeted with striking photos of the collection, plus bolded-text callouts directing you where to click for corporate or custom gifting, directions to their O'Neill, Nebraska taproom and inspiring customer reviews. Like what you see? Build your own eCommerce website using this same template. Template name : Barbershop website template 15. Oak & Willow With a goal of making no-waste and eco-friendly cleaning products affordable, Oak & Willow ’s online store encourages customers to "make the switch" . The site’s flat design, floral details and chic brand colors are reminiscent of 1960s- and 70s-era "Flower Power" motifs.  Notably, Oak & Willow lays out its ethos front and center of the homepage, detailing their commitment to sustainable and human-first business practices. Considering that 78% of consumers  feel sustainability is important—and 75% of sustainable goods sell better online—this is a smart way to instantly connect with concerned customers. Like what you see? Build your own eCommerce website using this same template. Template name : Jewelry store website template 16. Fieldstone Fieldstone  is an apparel brand inspired by the Southern sportsman lifestyle. A first glance at their eCommerce site will transport you straight to the outdoors as you scroll through beautiful photos of their apparel in action.  On the homepage, beneath the header gallery, they make it instantly clear what they stand for in their business: unique designs that are made in the USA with quality craftsmanship. Before you dive in to shop, you can also browse a few galleries of featured and popular products, as well as the brand’s recent Instagram photos. Like what you see? Build your own eCommerce website using this same template. Template name : Camping equipment store website template 17. Tach Tach  notes that their clothing is "both simple and complex, with a strong timeless appeal." That echoes true for eCommerce website design, too. The site has a simple homepage featuring images (some still, some moving) of models wearing the brand’s vintage-inspired clothing. As a cool alternative to an About Us page , Tach presents a dreamy, film-like video detailing their history and sharing a little bit about the sisters behind the brand. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 18. Home & Patio Gallery In addition to its three storefronts in Puerto Rico, Home & Patio Gallery  has a gone about building a robust eCommerce website where shoppers can browse an impressive assortment of home goods. The homepage offers a wealth of information, including current sales, featured products and information about financing.  The furniture retailer additionally makes excellent use of a top navigation bar with broad product categories—such as "Dining" and "Living"—that drop down into subsections, such as "Futons," "TV Units" and "Barstools." Like what you see? Build your own eCommerce website using this same template. Template name : Online wallpaper store (bold) website template 19. Furry Necks If dogs could shop online, they would love the Furry Necks  website. The good news is that humans love it, too. When consumers aren’t browsing the brand’s handmade dog collars (made from world-famous Harris Tweed), they may find themselves fawning over the "Gallery" page, which shows off dozens of doggies modeling Furry Necks’ products.  Notably, at the website’s footer, you’ll find emblems for the Harris Tweed Authority and Campaign for Wool, which speak to the brand’s authenticity and commitment to quality.  Like what you see? Build your own eCommerce website using this same template. Template name : Baby gift store website template 20. Healthy Eating on the Go Healthy Eating on the Go  proclaims that their snack bars will inspire "Love at first bite," and if you weren’t convinced, their eCommerce site makes a pretty compelling case. The homepage shines a spotlight on the bars’ best features—safe for everyone, gluten-free, high in protein and more—while also calling out fan-favorite flavors and reviews from satisfied customers. The site’s simple and clean layout reflects the simple and clean ingredients in their bars; no fluff, no filler. Like what you see? Build your own eCommerce website using this same template. Template name : Snack bar company website template 21. Sena Runa Paper artist Sena Runa  has crafted a one-page website that serves as both an online portfolio and online shop. Scrolling through her store, you’re immersed in a kaleidoscope of vibrant colors and clean, crisp photography that masterfully captures the essence of each piece of artwork. Sena also features a brief "About" section, links to several notable interviews and a "Projects & collaborations" gallery, where you can see work she’s done for brands like Sugar Bear Hair, Royal Caribbean, Essie and others. Like what you see? Build your own eCommerce website using this same template. Template name : Art store website template 22. Brave Vision Brave Vision ’ eCommerce website design is bold, rugged and stylish, just like its versatile, fashion-forward sunglasses. Product photography is a standout feature across all pages of the website, showing both the details of each pair of glasses and examples of how they look on various models.  Additionally, Brave has gorgeous product pages that are well-organized and full of key product information: "Materials," "Features," "Light transmission," "Duties" and "Returns," to name a few of the expandable list items. Like what you see? Build your own eCommerce website using this same template. Template name : Start from scratch website template 23. Love Her Athleisure retailer Love Her  uses their eCommerce homepage as prime real estate to show off product restocks, new releases and a featured "Item of the Month." The brand utilizes a blog as a smart way to add more content-rich pages to their website, along with an FAQ page.  In fact, if you’ve been looking for pointers on how to create an FAQ page , Love Her serves as a great example. There, the brand includes relevant details about sizing, returns, shopping, wash instructions and more, preemptively answering customers’ questions before they buy. Like what you see? Build your own eCommerce website using this same template. Template name : Sportswear store website template 24. Lamarsa Coffee Machine Company Lamarsa Coffee Machine Company  is a team of self-proclaimed coffee enthusiasts selling fine coffee equipment both online and from their Petaling Jaya showroom in Selangor, Malaysia. Their eCommerce website is an homage to the brands they stock, with a simple top-bar navigation that lets customers browse by brand, product type or current deals.  At the bottom of Lamarsa’s website, you’ll find a "Why Buy From Us" section that offers reassurance in what they offer to customers: authorized dealer warranties, bespoke customer service and fast, reliable deliveries. Like what you see? Build your own eCommerce website using this same template. Template name : Camera store website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Start designing your eCommerce website  today with Wix. What defines good eCommerce website design? A strong eCommerce website design is easy to navigate, visually appealing and effective in converting visitors into customers. Here are some of the key elements of good eCommerce website design: It’s easy to navigate It’s hard to overstate the importance of a good eCommerce UX  in website design. Put simply, it should be easy for shoppers to browse and filter through all of their options. Features like your header, navigation menu, breadcrumbs, filters, on-site search and footer can contribute to a good UI. As a general rule of thumb, optimize your eCommerce website  to that all of your products will be accessible within three or fewer clicks. It offers multiple payment options Offering multiple payment options creates a customer-centric checkout process, which in turn maximizes sales. By allowing customers to pay with their preferred method, which you can enable with an online payment processing system  like Wix Payments, you eliminate friction during the final, most important step of the buying process.  “Offering multiple payment methods is a decisive factor when buying online. If the website does not offer the consumer’s preferred payment option, it is very likely they will abandon the purchase.” – Letícia Fernandes, Head of institutional marketing at Pagar.me and Stone. Learn more about what is Wix Payments . See more : Ready for a deeper dive into learning all about designing a website? See our comprehensive guide: What is web design?   It’s visually appealing Just as lighting, music and decorations create ambiance in a brick-and-mortar store, every design element of your website influences how your brand is perceived. Shoppers will evaluate your store in seconds—making it especially important for your branding to be polished, professional and consistent. High-quality imagery serves as a cornerstone of a visually appealing website. It not only showcases your products but also evokes emotions that can influence purchasing decisions. Lifestyle images can immerse shoppers in an aspirational experience, while detailed product photos provide clarity and build trust. Incorporating visual hierarchy—such as bold headlines, strategically placed buttons and contrasting colors—guides users’ attention and encourages them to take desired actions. Using consistent fonts is also important. Stick to the same typefaces for headings, body text and buttons to create a seamless, cohesive design that keeps the focus on your content—not clashing styles. Fonts also set the tone for your brand. Rounded fonts feel warm and approachable, while sharp, geometric fonts communicate precision and innovation. Choose wisely to reflect the right message for your audience. It works well on mobile As of this writing, 63.64% of worldwide website traffic  comes from mobile devices. In the U.S., mobile commerce—or mCommerce—is booming, with retail mCommerce sales projected to grow to more than $850 billion by 2027 . If your eCommerce website does not look good or work well on mobile, you are leaving money on the table. It incorporates professional photography Each product should be accompanied by at least one minimalist photo that shows your item against a white or plain background. Include additional photos that show your product from various angles so that shoppers can see the finer details. Aside from product photos, remember that imagery plays a big role throughout your site—and it’s one of our key About Us page tips . Weave lifestyle photographs throughout your pages and focus on creating a visual story about your brand. It offers a variety of multimedia Video, 360° images, user-generated content (UGC) and size charts are just some of the ways that a variety of media can elevate the shopping experience on your site. Aside from offering an engaging experience, each of these elements can help your shoppers visualize various things about your product: size, use, texture, color, etc. It features strong copy Incorporating strong copy and engaging content into your eCommerce website design helps to build your brand voice, create trust and increase the professionalism of your business. Every piece of text your shoppers encounter in their buying journey is an opportunity for creating a personal connection, so you’ll want to be thoughtful with your copywriting. It showcases product reviews Social proof is critical in creating a high-converting product page. According to BrightLocal, 46% of consumers  consider online business reviews to be as trustworthy as personal recommendations from friends or family members. It’s your responsibility to make sure that customers can easily find those reviews on your website. Additionally, keep in mind that customer reviews can help with SEO by adding depth to your product pages and touching on long-tail keywords. It outlines a return policy Writing a clear return and exchange policy creates transparency. Customers want to know what to expect from you before they buy something. ShippyPro notes that 67% of consumers  want to consult a return policy before making a purchase, and 58% want their returns to be simple, without wasting time digging or reaching out for more information. These policies should be clear and easily accessible from your eCommerce site. It offers a clear path to purchase According to Dynamic Yield, 21% of abandoned shopping carts  are due to a site having a complicated or lengthy checkout process. Site design should never be why customers get frustrated and avoid making a purchase, and this includes your checkout page. Ensure that it’s optimized without being bogged down by extraneous buttons, banners or text fields that aren’t necessary.  Learn more: How does eCommerce work? Tips for designing an eCommerce store that sells Now that you have the basics down, here are a few simple tips to keep in mind when researching how to design a website  for eCommerce that sells: Choose the right eCommerce platform The best eCommerce site starts with choosing the best ecommerce website builder or best ecommerce platform . The right eCommerce platform is crucial for a successful online business. It should offer a user-friendly interface and a seamless shopping experience for customers. This means robust security features , including SSL certificates  and secure payment gateways, instill trust and protect your customers sensitive information. Learn more about ecommerce website security . Scalability also is vital to accommodate business growth. The platform should support a variety of product types and sizes as well as flexible product customization options. Integration capabilities with third-party tools, such as CRMs and web analytics , also help you create a successful ecommerce website. An efficient inventory management  system prevents overselling and helps in tracking stock levels. Shopping cart software is integral to an eCommerce website builder. It should offer secure checkout processes, diverse payment options and seamless integration with inventory management. You should also expect responsive customer support  from your platform provider ensures timely assistance during technical issues. "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix.“ - Andrea Shubert, co-founder of Strathcona Spirits Learn more:  Ecommerce tools Use eCommerce website templates Using templates to build an eCommerce site is an efficient way to create a user-friendly selling site. Templates provide a structured design and web page framework, streamlining the design process and giving a professional look. They allow you to establish an online presence quickly while benefiting from professionally designed templates with proven layouts and features. Here are some to get started with: Fashion and clothing ecommerce website templates Jewelry and accessories ecommerce website templates Arts and crafts ecommerce website templates Food and drink ecommerce website templates Beauty and wellness ecommerce website templates Sports and outdoors ecommerce website templates Pets and animals ecommerce website templates Kids and babies ecommerce website templates Integrate your social media channels Many eCommerce websites integrate media from their social feeds—such as Instagram photos—as a means to incorporate UGC into their site design, boosting social proof. "Recently, UGC (user-generated content), once spontaneous, has become more accessible to content creators who now sell their services to brands. In 2025, this trend is reasserting itself: UGC is becoming THE essential format for captivating audiences and boosting conversions through social media ads." - Jonathan Noble, Founder of Swello Establish customer trust Showcase any trust badges or security certifications on your website and/or checkout page, such as SSL certificates or payment security icons. A hassle-free return policy, customer reviews and clear contact information also help establish your brand as trustworthy. See our round-up of the best Contact Us pages  for inspiration here. Watch our video courses to learn more about eCommerce  today. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today. eCommerce website examples FAQ How can I make sure my eCommerce site is secure for customers? To ensure your Wix ecommerce site is secure for customers: 1.Rely on Wix's built-in SSL certificate 2. Enable two-factor authentication 3. Regularly update your Wix account password 4. Use Wix Payments for secure transactions 5. Implement Wix's fraud prevention tools 6. Limit admin access to trusted individuals 7. Rely on Wix's regular, auto backup of your site data 8. Use Wix's GDPR-compliant features 9. Educate customers about secure practices 12. Rely on Wix's PCI DSS compliant eCommerce hosting What are the best ways to drive traffic to my eCommerce site? To drive traffic to your ecommerce site: 1. Optimize for search engines (SEO) 2. Use paid advertising (Google Ads, social media ads) 3. Leverage social media marketing 4. Create valuable content (blog, videos) 5. Email marketing campaigns 6. Influencer partnerships 7. Offer referral programs 8. Participate in online communities 9. Use retargeting ads 10. Optimize for mobile users 11. List products on comparison sites 12. Collaborate with complementary businesses 13. Use PR and press releases 14. Host online events or webinars 15. Implement affiliate marketing How can I improve the user experience on my eCommerce site? To improve user experience on your ecommerce site simplify your navigation, prioritize site speed, use high-quality product images with clear product descriptions. Make sure your site is mobile-friendly with a streamlined checkout process and clear shipping information. What are the legal requirements for running an eCommerce business? Legal requirements for running an ecommerce business typically include: 1. Business registration and licenses 2. Tax ID and sales tax collection 3. Privacy policy and terms of service 4. GDPR compliance (for EU customers) 5. PCI DSS compliance for payment processing 6. Trademark and copyright protection 7. Product safety standards 8. Age verification for restricted products 9. Shipping regulations 10. Consumer protection laws 11. ADA compliance for accessibility 12. Email marketing regulations (CAN-SPAM Act) 13. Accurate advertising and pricing 14. Proper handling of customer data 15. Compliance with industry-specific regulations How do I integrate social media with my eCommerce site? To integrate social media with your Wix ecommerce site: 1. Add social media buttons using Wix's Social Bar 2. Enable social sharing on product pages 3. Use Wix's Social Post feature to share products 4. Embed Instagram feed using Wix App Market 5. Connect Facebook Shop to your Wix store 6. Use Wix's Social Media Stream app 7. Add Pinterest "Save" buttons to products 8. Utilize Wix's Facebook Pixel integration 9. Create shoppable posts on Instagram via Wix 10. Implement Wix Chat for social-like interactions 11. Use Wix's Social Media Icons app 12. Showcase customer reviews from social platforms How much does it cost to build an eCommerce website? On Wix, you can build an ecommerce website for free. However, once you launch your site and want to start accepting payments from shoppers, you’ll have to choose a paid plan. Wix offers several annual eCommerce plans ranging from $27/month for basic eCommerce features to $159/month for more advanced capabilities. Is eCommerce profitable? Yes, eCommerce can be highly profitable, but success depends on factors like understanding market demand, executing effective marketing strategies and managing costs. Profitability often stems from providing unique products, competitive pricing and exceptional customer experiences. By keeping overhead costs low and utilizing scalable digital tools, businesses can optimize their margins and growth potential. However, stiff competition requires consistent innovation and efficient operations to maintain an edge. What are the best ways to find customers? To find customers for your eCommerce business, focus on a mix of strategies tailored to your audience: Leverage digital marketing channels : Use paid ads on platforms like Google and social media to target specific audiences and drive traffic quickly. Optimize for search engines (SEO) : Ensure your website ranks high in search results. Utilize social media : Engage users by sharing compelling visuals, stories and promotions on platforms like Instagram, Facebook and TikTok. Email marketing : Build email lists and nurture leads with personalized offers and updates to encourage repeat purchases. Understand customer needs : Analyze customer data and feedback to tailor your marketing approach, highlighting what resonates most with your audience. What is an eCommerce website? An eCommerce site is a website specifically created for the online buying and selling of goods or services. An eCommerce site is defined by the following features and functionality: Product catalog:  Offers a wide range of products or services with detailed information, including descriptions, specifications, pricing and availability. Shopping cart:  Allows customers to select products, view their online shopping cart and checkout securely. Payment processing:  Integrates secure payment gateways to process transactions using credit cards, debit cards, e-wallets and other online payment options. Order fulfillment:  Manages the process of receiving orders, processing payments, preparing shipments and managing shipping logistics. Customer management:  Includes features for customer account creation, login, order tracking, communication tools and managing returns or refunds. Search and navigation:  Provides intuitive search functionality and user-friendly navigation tools for customers to easily find the products they're looking for. What are some of the best eCommerce websites? Some of the best eCommerce website examples include Amazon, eBay and Etsy. Amazon is probably the most famous and poplar ecommerce website example and its known for its vast product selection and fast shipping times. Newer ecommerce website examples include Temu and Aliexpress, both based out of China and offering low price products. Other popular examples by location include OnBuy in the UK or Zalando in Germany.

Crafting a great mobile experience is one of the most important things to consider when you decide to create your own website . With 57% of global internet traffic coming from mobile devices, providing the best possible web experience for smartphone users is an absolute must. To help you create the best mobile version of your site, we’ve highlighted 16 mobile website design inspiration examples, all built on Wix and explained some of the best mobile features and practices to keep in mind when it comes to your mobile friendly web design plans. Learn more: What is a mobile website , How to make a website mobile-friendly Top mobile website designs Check out the best mobile website examples that show how smart design and practical functionality come together. From responsive layouts to interactive features, these website ideas demonstrate how creativity and innovation can create an exceptional experience on any device. S&W Beauty Jonathan Van Ness In Print Art Book Fair Puffin Packaging Sharon Radisch Yang’s Place Alon Peres Sophie Brittain Atelier / Blanc Hollie Fuller Noni Ceramica Michelle Carlos Brown Owl Collective Piergiorgio Del Ben Studio 19 01. S&W Beauty Part of an extensive project by renowned designers Stefan Sagmeister and Jessica Walsh, this website is a celebration of beauty and the power it holds over us. The website lures visitors into a world of mesmerizing aesthetics, complete with information about the Beauty exhibition and book. The beauty website employs a cohesive visual language throughout as a central part of its mobile friendly web design. Its dazzlingly ornate homepage design is filled with intricate patterns and details, which are balanced by the minimalistic black and white website color scheme. The project’s distinct design is apparent in every detail, down to the customized mobile menu , which features a bejeweled version of the hamburger icon. Thanks to its responsive web design, it looks great on desktop as well as mobile. 02. Jonathan Van Ness American hairdresser, activist, author and TV personality most iconically known for his role on Netflix’s Queer Eye , Jonathan Van Ness is a force to be reckoned with. Van Ness, who also goes by his initials JVN, has a powerful online presence, with over 5 million Instagram followers and a smartly designed website. Van Ness’s mobile website is an extension of his personal brand and perfectly embodies his joie de vivre in terms of visual aspects and functionality. The mobile homepage is clear and uses a carousel banner to highlight all the important information on the site: tickets to performances, his New York Times best-selling book, podcast details and his newest project—a children’s book. His site uses traditional web conventions for both clarity and usability by placing his hamburger menu on the right-hand side, so visitors instantly know where to click for more information. Each page has its own distinct message, visual language and clear CTA. What’s most impressive about this mobile friendly web design is that no matter where you click, Van Ness is always front and center. Whether it's photographs of him, bright color palettes or the tone of the copy, the overall experience of this website is infused with JVN. 03. In Print Art Book Fair When it comes to mobile website design, real estate is limited. Since users are viewing your site on a much smaller scale, you’ve got to be strategic with what you showcase in the first fold. In Print Art Book Fair’s mobile website instantly captivates visitors with a video that highlights the artistic event. The video not only sets the tone by showcasing the vibe of the fair, but it quickly lets visitors know what the event is all about. By incorporating this video, users get a sample of the Jerusalem-based art book fair and don’t need to spend extra time scrolling or researching to understand what it's all about. Once users get a feel, there is a clear CTA— Submit Your Application —that is simple and direct. The date of the event and the deadline for submissions is clear and predominant, and also laid out in multiple languages, localizing the mobile website content and making it more accessible to all visitors. In Print Art Book Fair also meticulously uses their spacing to highlight their social bar, FAQ and a Contact Us section, making for an easy and efficient user experience. 04. Puffin Packaging Eco-friendly packaging company, Puffin Packaging, has a clear mission to share: temperature insulated packaging should be efficient, affordable and most importantly, sustainable. Both their desktop and mobile website design are on-point with their tone, messaging and visual identity. It is clear what they offer and what they want you to understand from their service. Their main CTA in the first fold leads users to click How it works , which explains what they do and how they do it before visitors can move forward. Their second CTA is a Contact us button, an intentional and actionable step for users. Strategically, Puffin Packaging doesn’t put their contact information in the bottom fold. Instead, they’ve changed their site hierarchy to be more driven and direct. Their content-rich site is informative, with their eco-friendly brand values clearly explained and relevant imagery to support their message. They use a variety of examples and accurately showcase their products and their brand persona at every click. 05. Sharon Radisch NYC and Paris-based photographer, art director and artist, Sharon Radisch, breaks all the mobile website design conventions—but in a strategic and stylized way. Radisch moved her website navigation to the center, with a central menu to guide visitors’ eyes directly to the images. Her slight adjustment to the hierarchy is smart and does not disrupt the user experience—it actually enhances it. Radisch uses an elegantly understated composition highlighting the best of her collection, which allows the visuals to speak for themselves. She cleverly creates a muted aesthetic by incorporating black and white motifs paired with neutral tones. Using minimal text, she’s found a smart and fun way to showcase her work and give it the respect it deserves. 06. Yang’s Place This Chinese restaurant website is fully branded with a prominent logo design on the top fold, which also leads back to the homepage when clicked. Linking your logo to the homepage is an important website navigation practice. This feature becomes even more vital on mobile devices, as it can drastically improve user experience. This family-owned and operated restaurant boasts highly photogenic dishes of hand-made dumplings, paired with delicate hand-drawn vector art. By emphasizing their attention to detail, Yang’s Place conveys a boutique-like quality. Their placement of the Menu and Order Online buttons lead visitors directly to the heart of Yang’s Place—their food. We’re salivating just looking at their dishes. 07. Alon Peres Tel Aviv based design student and photographer Alon Peres’s portfolio website is a perfect representation of his work and creative mantra: discovering new design cultures. As he explains in his About page, “My first interaction with design was when reading the newspaper at my parent’s house, as I always found something to look at and examined each page down to the smallest detail”. Peres’s black and white color palette pays homage to the newspaper aesthetic, and he clearly pays attention to the small details. He uses “scrollytelling” to make navigation effortless by providing several ways to browse the site. You can use the hamburger menu at the top, click on one of the geometric call-to-action buttons throughout the website, or click on his projects which conveniently pop up using parallax scrolling. There’s also an option to hit the Back to Top button on each page. Peres successfully maintains his brand identity throughout the user experience and his mobile friendly web design, both on desktop and mobile. 08. Sophie Brittain Graphic designer Sophie Brittain welcomes visitors to her site with a top fold that’s just as playful as it is minimal. With a white background and very little imagery, she allows a concise introductory sentence to take up the majority of the space. Sophie’s unique use of microcopy is also evident in the website’s footer, as she opts for clever wording choices in place of icons for her social media links. She labels her Instagram account as “Me, taking pictures,” and her email shows up under “You, writing a fan letter.” 09. Atelier / Blanc Wedding planner and stylist Romain Deligny’s mobile web design is full of earthy tones, exquisite font pairings and immaculate photography. While the desktop version of this site’s navigation menu is a classic horizontal list at the top of the page, this feature is summed up into the much smaller hamburger menu on mobile. When clicked, it opens up into a fullscreen menu that’s easier to both read and click on small devices. A carousel banner in the top fold of the mobile website showcases ethereal snapshots of weddings and creates a luxe feel—setting the tone for Deligny’s style and brand. 10. Hollie Fuller British illustrator and maker Hollie Fuller puts the Wix Pro Gallery to good use on her illustration portfolio, showcasing her various projects in a neat and mobile-optimized layout. Each of the illustrations on the homepage leads to an inner project page, where additional pieces and a brief textual description of her work can be found. On her About page , Hollie adds a picture of herself alongside listings of past media features and clients she’s worked with. Introducing the real-life person behind the work is a good practice for building a personal brand and enhancing your credibility and relatability. 11. Noni Ceramica Operating from Brazil, this family-owned eCommerce website shows off its ceramic dishes using subtle header scrolling effects, adding a sense of depth to the homepage. A prominent CTA button leads visitors to their online store, where shoppers can scroll through product photography shots of the dishes in both a neutral studio environment and put to use with delicious-looking foods. The brand’s logo design is geometric and typographic, in line with current logo trends. The logo is proudly displayed on the top fold of this mobile website’s homepage. In the inner pages, it appears at the bottom of the page, linking back to the homepage for ease of navigation. 12. Michelle Carlos South African visual artist Michelle Carlos’ mobile website launches into an astounding splash page: her hand-painted work fills the screen, with her logo and expertise placed on top of it. This page helps set the tone for the rest of the website, cueing visitors in on the type of content they can expect to find inside. On top of showcasing her illustrations, designs and paintings, Michelle has also used her website to create a blog . Here, she shares anything from Photoshop tips to recipes accompanied by her artwork. Her blog logo is the same as her website logo, helping this art and design portfolio maintain a unified look. Carlos also adds a unique feature to her online shop: a place for free downloadable color sheets. She instructs users to use them only for their “own creative me-time,” and encourages them to use a hashtag to tag her on Instagram—a creative and meaningful way to build a community and strengthen her online presence. 13. Brown Owl Collective This British web design company’s graphic design portfolio has very little text on its homepage. With just a succinct mission statement, “Brave by design, tangible in results,” and a CTA button calling visitors to explore their works, the page is filled almost entirely with images. Using gallery hover effects, the name of each project only shows up once the image is clicked. This minimizes the number of elements on screen, while still conveying all of the relevant information from the get-go. 14. Piergiorgio Del Ben This portfolio website launches with a bold welcome screen to greet visitors and instantly get to know the artist. Del Ben uses a high-quality image file that fits the format perfectly, showcasing the textured brush strokes and delicate details of his work. He almost creates an illusion of an art exhibition hanging in a gallery (impressively, all within a mobile screen). With a simple, clear menu that helps visitors navigate to his artist statement, his works, news publications and contact information, this mobile website has a very focused intent: to showcase the artist and his craft. Del Ben also makes use of his social media links directly on the homepage, creating another gateway to display his pieces. 15. Studio 19 For a business committed to movement, Studio 19's mobile website perfectly captures the feeling of fluidity—the essence of the dance studio located in the UK. Users are greeted in the first fold with videos highlighting different dance techniques, everything from ballet and tap, to musical theater and hip hop. The mobile website design includes a lot of motion, both in the video reel and the animated logo, to captivate visitors and feel the energy. With a straightforward CTA to Book a free trial , Studio 19 makes it easy for visitors to sign up. They go one step further and include a clear calendar of their upcoming class schedule to encourage sign-ups and keep the momentum going. Why is mobile website friendly so design important? Mobile website design is incredibly important in a world where studies show mobile users are on the rise over desktop and in a big way. Semrush calculated in 2023 that mobile sites recieve more traffic than desktop - 40 billion to 10 billion. With mobile sites matter more than ever, getting your mobile website design right is also more important than ever and here's why: Mobile-first indexing Google has transitioned to mobile-first indexing, which means they primarily use the mobile version of your website to rank it in search results. This means that if your website isn't mobile-friendly, you'll likely see a significant drop in organic traffic. Increased mobile usage The majority of internet browsing now happens on mobile devices. In 2023, over 58% of all web traffic came from smartphones and tablets. This means that if your website isn't optimized for mobile devices, you're missing out on a huge potential audience. Improved user experience A well-designed mobile website will be easy to navigate and use on a small screen. This will lead to a better user experience, which can result in higher engagement, conversion rates and customer satisfaction. Faster loading times Mobile users are impatient. If your website takes too long to load, they're likely to click away and go somewhere else. A mobile-friendly designed website will be optimized for fast loading times, which will keep your users happy. Increased brand awareness A mobile-friendly website will help you reach a wider audience and increase brand awareness. This is especially important if you're targeting a younger demographic, as they are more likely to use their smartphones and tablets to access the internet. Increased sales If you sell products or services online, a mobile-friendly website is essential. This is because mobile users are more likely to make purchases on their smartphones and tablets than on desktop computers. Improved customer service A mobile-friendly website can help you provide better customer service. You can use your website to answer customer questions, provide product information and offer support. Future-proofing your business As mobile technology continues to evolve, it's important to have a website that can keep up. Mobile friendly website design will ensure that your business is ready for the future. Best mobile web design practices There’s more to mobile friendly website design than just a shrunken-down version of your desktop site. In fact, many suggest that mobile-first design is actually more important than the desktop version, especially since more people are accessing the internet only from their mobile devices. According to InVision , “Designing and prototyping your websites for mobile devices first helps you ensure that your users’ experience is seamless on any device.” If you’re building your site on Wix, you can rest assured that all the website templates come with an adaption for making your website mobile . In addition, your site will automatically be converted into a mobile-friendly view with optimized font sizes, images, and more. Considering the responsive vs adaptive design debate, this is generally the best option for beginners. The following mobile friendly website design practices can help you: Optimize mobile-first indexing Since the implementation of Google’s mobile-first index back in 2015, a website’s search result ranking is primarily determined based on its mobile version. As a result, improving your website’s mobile version—in terms of performance, design and page loading time—has become a paramount SEO practice. You can read more on Google’s mobile-first indexing best practices . Minimize page elements Due to the limited amount of space on mobile screens, not all of the text and visual content on your desktop design should find their way into the mobile version. Hide page elements in order to remove anything that isn’t absolutely necessary and directly contributes to your message. Utilize CTAs Without the luxury of a mouse and a keyboard, mobile navigation is performed with our fingertips. This requires navigation to be extremely prominent and always within reach. Your call-to-actions and other buttons should stand out, be easy to click and strategically placed. Use a "Back to Top" button Allow site visitors to instantly scroll back to the top of your page with a Back to Top button, which can also be fully customized. Link the logo back to the homepage This important navigation practice lets site visitors get back to your homepage with a click at any point while browsing your site. Scale down the menu Even if your desktop website has a classic, longer navigation menu, make sure to go for a mobile menu on smaller devices. A good way to go is the hamburger menu . This is an icon made up of three horizontal lines that opens up into a menu when clicked. Another idea to consider is a Quick Action Bar , making the most important actions clearly accessible. Take advantage of mobile features The use of unique mobile design features can help boost your mobile site and give your visitors a smoother experience. Some ideas include: a branded welcome screen to greet visitors to a professional welcome, mobile website animations to liven up your site and a customized mobile menu for a fully cohesive design. You can also make use of beautiful gallery layouts, scrolling effects and the Branded App by Wix to streamline your mobile experience for your users. Learn more: Monochromatic web design Mobile website design FAQ How do I create a mobile website design? There are several ways to create a mobile website design. Here are a few options: Use a mobile website builder : Website builders make it easy to create a mobile-friendly website without any coding knowledge. Wix offers drag-and-drop interfaces and pre-designed templates that you can customize to fit your needs. Hire a web designer : If you have a specific vision for your mobile website, you may want to hire a professional web designer to create it for you. This can be a more expensive option, but it will ensure that your website is exactly what you want it to be. Do it yourself: If you're comfortable with coding, you can create your own mobile website using HTML, CSS and JavaScript. This option gives you the most flexibility but it also requires the most technical knowledge. What website design is mobile friendly? A mobile-friendly website design is one that is optimized for viewing on a small screen. This means that the website should be: Responsive: This means that the website should automatically adjust its layout to fit the screen size of the device it is being viewed on. Simple: The website should have a clean and uncluttered design with easy-to-read text and large buttons. Fast-loading: The website should load quickly, even on a slow internet connection. Easy to navigate: The website should have a clear and intuitive navigation system that makes it easy for users to find what they are looking for. What is the best design for a mobile site? There is no one-size-fits-all answer to this question. The best design for a mobile site will vary depending on the specific needs of your business and your target audience. However, there are some general best practices that you can follow: Use a single-column layout: This will make it easier for users to read your content on a small screen. Use large fonts: This will make your text easier to read. Use high-quality images: Images can help to break up your text and make your website more visually appealing. However, they should be optimized for mobile devices to avoid slowing down your website. Use a call to action: Tell users what you want them to do next, whether it's subscribing to your newsletter, making a purchase or contacting you for more information. Test your website on different devices: Make sure your website looks and functions properly on all types of devices, including smartphones, tablets and desktop computers. How much does it cost to build a mobile website? The cost of building a mobile website can vary widely depending on several factors, including: Complexity: A simple website with basic features will be less expensive to build than a complex website with a lot of features. Platform: Building a website from scratch using code will be more expensive than using a website builder. Designer/developer: The experience and hourly rate of the designer/developer you hire will impact the total cost. Features: Additional features such as eCommerce functionality, custom animations and complex integrations will increase the cost. Here's a rough breakdown of the typical cost ranges for different types of mobile websites: Basic Mobile Website: $500 - $2,000 Mid-Range Mobile Website: $2,000 - $10,000 Complex Mobile Website: $10,000 - $100,000+ What are the main differences between mobile and desktop sites? Mobile sites are designed for smaller screens, with simplified navigation, larger touch-friendly buttons and faster loading times. They prioritize essential content and often use vertical scrolling. Desktop sites, on the other hand, cater to larger screens, offering more complex layouts, detailed content and multiple navigation options. Mobile URLs vs desktop URLs, is there any difference? Desktop and mobile URLs can differ based on site configurations. Some websites use separate URLs for mobile (e.g., "m.example.com" for mobile and "www.example.com" for desktop), while others employ responsive design with the same URL that adapts to the device. Separate URLs allow tailored content for each device but responsive design offers a seamless experience by dynamically adjusting layout and content without changing the URL. Separate URLs are less and less common however. What might the future of mobile websites look like? The future of mobile websites is likely to be increasingly focused on enhancing the user experience, with more emphasis on speed, accessibility and seamless integration with mobile apps. Progressive Web Apps (PWAs) are likely to become more popular, for app-like functionality without downloads. Advances in AI and machine learning will personalize online content more and more, while responsive and adaptive designs will evolve so that websites work well on various devices, including wearables and foldable screens.

Small businesses are a lot like snowflakes. No two are exactly alike. But there is one thing that they all should have in common: an attractive and informative website. Whether you run a bakery, offer consulting services or sell dog toys, a business website serves as your virtual front door. It introduces your work to a ready-made audience that’s already looking for exactly what you offer. The proof is in the data: 81% of shoppers today choose to research a business online before they buy a product or service. So, if you’re wondering “Does my business need a website?,” the answer is a resounding yes. Let’s review nine reasons why every small business needs a website. Does my business need a website? 10 reasons why it does It’s easy to create It streamlines your operations It helps establish credibility It raises your Google-ability It delivers powerful social proof It showcases your products or services It establishes your brand It makes you easy to reach It helps define your offerings—and your audience It gives you full control 01. It’s easy to create In the past, building a website was intimidating to many small business owners. Many worried that they didn’t have the technical skills needed to pull off such an undertaking. Others thought the process of creating a website would consume too much of their valuable time. Still others believed that launching and maintaining a website would be way too expensive. But today, creating and maintaining your own website is quick, easy and affordable, thanks to the best website builders for small businesses . These platforms walk you through every step of how to make a business website . You don’t need to know how to code—in fact, you don’t need any technological knowledge at all. Starting is simple. Wix offers over 2,000 pre-built templates for every industry—eCommerce, restaurants, construction and more. Just choose one of the free website themes that fits your industry and style, then customize the template by adding your products or services, photos, videos, contact information and anything else you’d like to include. Even if you’re short on time or hitting a creative roadblock, Wix’s host of AI website building tools can tackle everything from descriptions and content to page layout, image creation and even your domain name. Once you hit publish, your business website will be live for the world to see. And for added peace of mind, you get free and reliable web hosting, 24/7 security monitoring and full customer support with Wix. Learn more: Small business website statistics 02. It streamlines your operations Sure, your website is where you’ll share information about your products or services with your customers. But did you know that modern business websites also allow you to improve your company’s organizational efficiency? This level of customization and control is only as good as your website builder, and with Wix, the secret sauce is in the plethora of flexible built-in tools that streamline every step of running a business. Starting an online store? You’ll want to add a card payment solution so shoppers can check out with their method of choice. Opening a yoga studio? Booking software will help your clients schedule time with you online, saving you hours of manual work. Looking for fully integrated email marketing , customer chat or event management systems you can run from your website dashboard? All of this and more is built in with Wix, offering a comprehensive, unique and fully customizable solution to business operations. The Wix App Market offers more than 300 native solutions and third-party integrations to choose from. Some are free; others carry an additional cost. 03. It builds credibility All good businesses are built on a foundation of trust. Having a website allows you to build credibility with your customers, clients and business partners, giving them confidence that they’re engaging with a professional company. You can further build higher levels of trust by including any relevant awards or accreditation on your website. Another smart move: creating blog posts, videos or other content aimed to educate your audience. This shows customers that you care about their needs and genuinely want to help them solve their problems with your product or service. You can easily start a blog with Wix as a standalone entity or addition to your website. 04. It raises your Google-ability Google accounts for a whopping 96.7% of all search engine traffic , and more than half of shoppers use Google to discover or find new brands. Your small business will be missing out on a significant piece of that traffic without a website. The higher your website ranks on Google—or any other search engine—the more potential customers your business will attract. By creating a website, you can give yourself a platform for creating content that reinforces your branding and your SEO strategy. Raising your visibility online requires consistent publishing, outreach and strategic targeting, and in creating a website that you fully own, you can make sure that traffic is funneled to pages that matter most for conversion potential. 05. It delivers powerful social proof Let’s say you operate a hair styling business. One of your clients goes to a party. Three of the party’s guests rave about her hairdo. She tells them that she used your salon, and they soon become your customers, too. That’s the power of word-of-mouth marketing. But today, it doesn’t only happen in person—it also happens online through customer reviews. When you open a business website, you can feature reviews and testimonials prominently on your homepage, offering social proof that yours is a company people adore. Online reviews are powerful. They’re read by 93% of consumers before making a buying decision. And if you don’t have a website with online reviews, you could be losing customers: eight out of 10 consumers say they’re less likely to buy a product with zero reviews. Social proof can take many forms beyond customer reviews. It can also include case studies, testimonials and social media posts. And if you’re wondering how to make all of those positive social media comments appear directly on your website, Wix’s built-in review tool lets you manage and reply to reviews right from your site dashboard. There are also several Wix Market apps that can help you make it happen. For inspiration, see Alaskan King Bed Company's use of real featured reviews on its website. 06. It showcases your products or services No matter what kind of small business you operate, your website offers you an ideal platform to display your unique work. Are you an eCommerce business owner? You can fill your website with high-end photography that displays your products in their very best light from every angle imaginable. You can also create videos that show your customers how your products will fit into their daily lifestyle. If you’re a creative—such as a graphic designer, content creator or artist—you can use your website as a portfolio that showcases your most colorful prints, amazing designs or engaging content assets. Offering professional services as an accountant or HR consultant? You can create a bio that describes your unique expertise and educational background. If you’re one of those people who finds it difficult to brag about themselves, learn how to write a bio you can use on your website. For example, educators launching tutoring services or online courses can take inspiration from teacher website examples to learn how others present their offerings and build trust within their community. 07. It establishes your brand When you first researched how to start a business , you likely didn’t just want to start a company. Instead, you wanted to build a brand. Successful brands define the “why” behind a business, connecting a company’s mission and values to the personal beliefs held by its potential customers and clients. Research shows that having a strong brand creates powerful business results. Eighty-two percent of consumers say they buy from brands that stand for a greater mission or purpose. Another 67% say the brands they buy from make them a better person. Your website is the best place to bring your unique brand to life and explain how you’ll make life better for your customers and clients. You can use words and visuals to create a vibrant persona that communicates your company’s values, and in owning your own website, you’ll retain full control over your branding and the user experience (unlike third-party platforms or social media). This will help you carve a distinct place within your industry and deliver value that customers trust. 08. It makes you easy to reach The best business websites include a “Contact Us” page with the company’s email and phone number. An even better approach is to include your contact details in the header or footer so users can find them on any page of your website. A website also gives your business a launching pad to provide exceptional customer service. You can post your hours of business and create a list of frequently asked questions that will save your customers time and effort. If you have a brick-and-mortar business and serve local customers, you can add a map to your website so people can find your physical location easily. What’s more, you can use homepage banners to broadcast important news updates and time-sensitive discounts. You can also create landing pages that lead your customers directly to the products or services you want them to find the most. 09. It helps define your value proposition Your website is the perfect place for you to explain your company’s unique value proposition. In other words, why should customers choose you over your competitors? What problem do you solve for them? By using your website to educate your customers, you’ll set the foundation to build long-term relationships that will help your business grow. If you’re a handyperson, a property manager or run another service-related business, your website gives you a forum to show potential clients what they can expect. Start by explaining the challenge that your target audience is facing (“You just bought a fixer-upper, but you’re not handy,” or “You have multiple rental units and are stretched thin trying to manage them”). Then, explain how your services will meet their needs and why your company is the right one for them. It gives you full control Owning your own website is all about freedom and control. Unlike social media pages or third-party platforms where you have to play by someone else’s rules, your website lets you decide how everything looks and feels. You call the shots on your content, your branding, your domain name and every detail of the experience your visitors have. With Wix, this kind of ownership is both simple and secure. You don’t have to stress about surprise algorithm changes, platform updates or having your account suddenly suspended. It’s your website, so you decide what visitors see, when they see it and how your business is presented. That control means your online space grows right alongside you—no surprises, no limits, just exactly what you want. Updating your design, trying out a new product or posting fresh content is always in your hands. Why create a business website (and not just rely on social media)? For many small business owners it can be tempting to rely solely on social media to run and manage your business. And if social media is where of your marketing, or even sales happen, it's a valid question. There are however several benefits to having a business website that you can miss as a business with just social media. A website offers more control, credibility and stability than social media alone and here's why: Ownership and control : You own your website, unlike social media accounts, which are subject to algorithm changes and platform policies. You own all the content on your website, which isn't necessarily true with social media. Learn more: Website vs social media. Credibility and trust : Customers may see businesses with websites as more legitimate and professional. Especially if your site is true to and consistent with your branding. SEO : A website helps you rank on search engines, making it easier for potential customers to find you. This is important for discoverability but can also lead to sales. Customization and branding : You have full control over design, content, and functionality to match your brand identity. Stability : Social platforms change, shut down or restrict reach but your website remains a stable home for your business. Does my business need a website FAQ Is a website necessary for business? Yes. A website builds credibility, makes you easy to find on Google and helps AI tools like GPT or Gemini pull the right information about your business when people search. What happens if a business does not have a website? You risk losing customers who can’t find you online. Without a site, competitors show up first and AI assistants may fill the gap with incomplete or outdated info. Can I start a business without a website? You can, but it limits growth. Social media helps, but only a website gives you full control and makes sure search engines share accurate details about you. Why would a company not have a website? Some rely on referrals or think websites cost too much. But free website themes make it easy to start and give customers a reliable place to learn about you. Can I get a free website for my business? Yes. Free website builders like Wix let you launch quickly, test ideas, and get your business visible in search without upfront costs. Wix also gives you free website themes, built-in SEO tools, and easy editing so you can customize your site as your business grows.

Ever heard the phrase that happy customers are your biggest advocates? Happy customers are gold for your business, not just because they buy but also because they add value to your marketing strategy. Understandably, most consumers won’t trust your business right off the bat. They’ll first need to sniff around for proof that your company is credible and that your product will resolve their problems or satisfy their needs. But after reading the words of satisfied customers, they might just be convinced to buy. Glowing customer reviews provide your audience with social proof - the idea that if so many people are loving your product, it must actually be good. To boost the credibility of your business and the desirability of your brand online, create a website that not only describes your services, but that also highlights positive customer reviews. These reviews, which can take the form of quotes, short videos, and more, are known as testimonials. This article will guide you through what a testimonial is and the best practices for getting testimonials from your customers, complete with 15 inspirational examples. What is a testimonial? A testimonial is a third-party statement that comments on how good someone or something is. By strategically placing website testimonials on a dedicated ‘Testimonials’ page, as well as on your ‘About Us’ page , product pages, and more, you can convince interested users that you’re worth their trust. You could also consider including them in your professional bio. In fact, reaffirming your product or business's worth is one of the key techniques in the psychology of selling. So whether you're launching an eCommerce store, promoting an event, or even creating a construction website (as examples), testimonials can make a powerful statement. There are several different types of testimonials: Customer quotes Case studies and success stories Short videos Customer interviews Social media posts High profile reviews Press reviews Customer quotes are the most common form of website testimonials, since they’re easy to obtain and feel the most relatable for your audience. How to get testimonials There are two main ways to get testimonials on your small business website : You can ask for testimonials by contacting returning customers. You can look for testimonials on social media, in email messages, and more. When it comes to asking for customer testimonials, start by sending an email to your biggest fans. The email should be considerate and polite, short enough for them to read quickly, and easy for them to respond to. Here’s an example: Hi Janet, How are you? I’m writing to ask if you’d be comfortable providing us with a brief testimonial for our new website. We’d love to feature your experience with our product, and we’d include a link to your website to help your company’s SEO effort. If you’d prefer not to be featured, no worries at all - just let us know. Otherwise, feel free to send us a quick 1-2 sentence blurb about your experience working with us. Thanks so much for your business throughout the past few years. We want you to know that we are truly grateful to our customers. All the best, Robert The second way to get customer testimonials is to simply keep your eyes open for them. Scroll your social media pages and your email messages for notes of thanks from customers, and listen for in-person praise. Any words of kindness can be turned into website testimonials. Just keep in mind that you should ask customers for permission to use the testimonials on your website before publishing them. Whichever option you choose, be sure to avoid these common email mistakes when writing to your clients, like using a misleading tone or reaching out at an inappropriate hour. Also, make sure to add an email subject line that will guarantee engagement and a positive response from your valuable customers. 15 inspirational testimonial examples Below, we’ve gathered 15 of the best business websites built on Wix featuring some of the most effective testimonials. As you create your own website testimonials as you scale or start your business, feel free to use these for inspiration. 01. The Tea Story This floral testimonial box by The Tea Story is one of the most beautiful we’ve seen. While testimonials don’t always need to be ornate, we love how this particular testimonial draws us in with its eye-catching design and evokes the brand’s identity overall. The testimonial section is located toward the top of the homepage so that website visitors are guaranteed not to miss out on the positive reviews. The Tea Story, like most websites, has chosen to use customer quotes as its primary testimonial format. They’ve also wisely selected descriptive words that make our mouth water, like “Peach Paradise” and “subtle yet rich in flavors,” making the purchase of the tea hard to resist. Like The Tea Story, consider including testimonials as part of your homepage design so that prospective customers take note of your popularity from the beginning. 02. Robyn Kurdas Digital designer and marketer Robyn Kurdas also places customer testimonials on her website in the form of quotes. Rather than creating a testimonial page, Robyn Kurdas puts them at the bottom of her “About” section, just below her list of featured clients. This is a logical choice, since it allows users seeking further detail to hone in on the clients’ perspectives. Robyn Kurdas’ site is definitely one of the best website designs we’ve seen in a while. We specifically love the wacky, dynamic aesthetic of her ‘Testimonials’ section. A series of customer quotes, each with a different brightly colored background, reveal themselves in slideshow format. The whimsical images framing the quotes support exactly what is being said about Robyn Kurdas - namely, that she is creative, innovative, and full of fresh ideas. 03. Be Love Farm Website videos tend to be highly effective in engaging users. This testimonial for Be Love Farm takes the form of a video interview. To persuade others to join their organization, the volunteer in the video discusses just how much he’s enjoying working on the farm. Be Love Farm doesn’t include a testimonial page on their website. Instead, they link to the video on their homepage, as one of two call-to-action buttons (CTAs) under the “Apprentice” section. Rather than being featured prominently on their site for the general public to view, the video is intended to target a very specific group of people - those interested in becoming farm volunteers. 04. Hearts and Tears Motorcycle tour agency Hearts and Tears uses a short customer quote in promoting an upcoming tour. Paired with a large image from the trip, it helps give a sense of what the ride is all about. The quote, “Adventure riding on steroids,” uses edgy, casual language to directly appeal to their motorcycle-riding audience. Rather than ask for customer reviews, the company lifted the quote directly from TripAdvisor. Taking advantage of positive reviews on recommendation platforms and social media sites is a great strategy for finding customer testimonials. You can take reviews from Facebook, LinkedIn, TripAdvisor, Yelp, or any other relevant platform. Just be sure to give the appropriate credit by writing the site’s name in the testimonial. 05. Autofleet While some testimonials build trust by making themselves relatable, others build trust by appealing to authority. That’s exactly what Autofleet does by highlighting high profile business partners like Zipcar, Suzuki, and Avis in its testimonials. This instantly makes Autofleet appear to be an industry leader with a competitive solution, even to those unfamiliar with the company. The testimonials are placed on the homepage, with a simple but clever design. Autofleet strategically accompanies each quote with a prominent company logo, drawing emphasis to the partner company rather than the spokesperson. At the same time, each testimonial includes a photograph and the job title of each customer to humanize the review and make it more believable. 06. Ravin AI startup Ravin includes testimonials on its website in the form of press reviews. Their testimonial page is titled “What people are saying,” implying that everyone is talking about their company. Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the quoted article. Highlighting positive media coverage is a great way for companies to generate buzz around their business while building their authority in the industry. This is particularly effective for upcoming companies who may not have many clients yet, but who can nonetheless establish their credibility with press reviews on their website. 07. Sage College Advice Sage College Advice, a college admissions counseling business, strategically places their customer testimonials on a page titled “Acceptances.” The page has a full list of nearly every four-year university in the US, revealing that Anne, the counselor, is successful in getting her clients accepted to top schools. In this way, the testimonials page helps Anne build her personal brand. The client testimonials also serve to reinforce the list of acceptances, making the list more believable. The testimonials appear to be written by students and their parents, and they focus not only on the counselor’s expertise but also on the emotional benefits of working with her. The college application process is a grueling time for high school students, but Anne’s support has greatly reduced their stress. These details forge an emotional connection between the counselor and her audience, which, in turn, convinces people to use her service. 08. Shuttlerock A testimonial often takes the form of a short quote, but it can also be a longer, more involved case study. Mobile creative company Shuttlerock has a separate “Case Studies” page on the website menu which, when clicked, reveals nine different case studies. Each article highlights a client in a different industry, which reveals Shuttlerock’s versatility and wide range of expertise. The featured image in the posts depict the company’s logo, giving the page a sense of professionalism, credibility, and authority. The case studies feature four parts: a quote from a happy customer, a story about that customer’s challenge before working with Shuttlerock, a design portfolio of Shuttlerock’s work, and data showing the project’s success. By delving deep into the customers’ success stories and backing them up with hard data, Shuttlerock creates a powerful, persuasive series of website testimonials. 09. The Highland Kitchen The Highland Kitchen features customer quotes in a testimonial page titled “Client Reviews.” While the website design here is simple, it begins with a huge, beautiful photograph of the outdoors, instantly catching the reader’s eye. Below the photograph is a series of testimonials whose strength lies in their descriptive detail. They also specifically highlight the challenges their situation presented and the way the chef, Greig, was able to overcome those challenges. One review tells that the clients were dining in a barn with no water or electricity, and that Greig was able to create outstanding food nonetheless. Another explains that Greig provided food for the children in the group. Rather than directly describe Greig’s character, the testimonials use anecdotes to reveal his creativity, thoughtfulness, and attention to detail. 10. Puffin Packaging Sometimes, pictures speak louder than words. Rather than feature customer quotes, Puffin Packaging uses the Wix Pro Gallery to show adorable pictures of their customers’ pets enjoying their product. Apparently, dogs and cats love sitting in Puffin’s eco-friendly boxes, many of which are used to transport pet food. The company demonstrates the way humans are enjoying the boxes, too, with photographs displaying the wide array of food freshly removed from the boxes and placed on the customers’ tables. Puffin doesn’t show the humans, but pictures of animals and food seem enough to win us over. After all, if pets are loving the product, surely their owners are, too. 11. Nutrime Thanks to persuasive customer testimonials, nutrition and fitness websites have the power to convince all of us to adopt healthier lifestyles. Nutritional medicine business NutriMe instantly appeals to site visitors, thanks to the customer testimonials on its homepage. While the website explains the importance of nutritional medicine in objective, scientific terms, the testimonials directly below make the service feel more personal and relatable. The website doesn’t aggressively explain why we need nutritional medicine; instead, it uses more subtle written website content that highlights the success stories of people just like us. The testimonial box also grabs the user’s attention with its illustrated vector art. The images feel hand-drawn, making the brand feel wholesome and homemade. The beautiful illustrations, revealed using a parallax scrolling effect , frame the text and help draw more attention to it. 12. Mr. Holmes Bakehouse Mr. Holmes Bakehouse uses a testimonial that is far from traditional. The testimonial highlights high profile celebrities, but these celebrities have probably never been to the bakery in their lives. The testimonial is false, but the joke is worthwhile. This is a bold choice that we don’t necessarily recommend, but the quirky bakery chain uses humor to pull it off. So, how exactly do they do it? The fake testimonials are embedded in a hot pink, supposedly “classified” document with most of the words crossed out. They’re subtle, but funny: “A lot has changed since that first call from Sir Sean Connery,” they begin, continuing with “We’re here to make sure Princess Diana walks away going ‘Damn...I gotta tell my mom about this.’” Somehow, their bold claims to authority makes us trust them, even though the claims are blatantly untrue. As readers, we’re drawn to the brand’s daring, irreverent voice. 13. Seven Grams Caffe We love restaurant websites that make our mouths water. Seven Grams Caffe in New York City puts quotes from satisfied customers directly on their homepage, maximizing the chances that site visitors will read them. They label their testimonial section “The Buzz,” marketing themselves as both popular and trendy. The accompanying images make the testimonial even more powerful. While many website testimonials depict photographs of customers, the cafe focuses exclusively on food photography, particularly coffee and pastries. This is a great example of how customer testimonials on a website can bolster product images. When placed side-by-side customer reviews, the enticing images of cappuccinos, muffins, and banana bread make us want to hop on the next flight to New York. 14. Les Maux Bleus As we’ve seen, some website testimonials take the form of images, without any words at all. Tattoo studio Les Maux Bleus lets their Instagram account do all the talking. In lieu of written customer reviews, the studio shows pictures of its work. The photo library on their website is synced with the business’s Instagram page, making the photos dynamic and ever-changing. Most customer testimonials would benefit from the inclusion of quotes. However, in the case of a tattoo studio, words don’t mean much without images to prove it. The featured customers appear happy with their new ink, and the number of likes each Instagram photo receives further communicates customers’ praise and approval. 15. Dara Caroline Testimonials that feature customer quotes are essential for businesses that offer services rather than products. Someone can claim to offer a service, but no one will know that service is good without customer reviews to back it up. In counselor Dara Caroline’s case, her featured testimonials directly support the stipulated mission on her homepage: her commitment to her patients’ self-love and empowerment. The customer testimonials, which are placed on a designated page, move the reader with their emotional detail. Dara also specifies each reviewers’ country of origin, boosting her credibility as a successful counselor for people around the globe. The featured images of soothing nature scenes depict neither Dara’s customers nor her services, yet they’re highly effective. Thanks to the visuals and soothing website color scheme, users immediately de-stress and feel a sense of relaxation, which is precisely what Dara’s counseling service aims to achieve. Website testimonial best practices and tips Taking advantage of positive customer reviews is a popular marketing strategy  for small businesses. As you start placing testimonials on your website, make sure to keep in mind the following best practices: Combine text with visuals Including photographs and other visuals makes your testimonials more credible. Photos of your customers, as well as videos that show your customers using the product, are particularly powerful. Use concrete numbers Specificity is key for creating testimonials that are both believable and encourage conversion. Ask customers to provide statistics in their testimonials, such as percentages and concrete numbers that represent their growth and success as a result of using your product. Show your product in action Use your website testimonials to highlight specific use cases of your product. It’s also helpful to place testimonials side-by-side product pages so that customers can connect the dots between the positive review and the actual product. Mix and match formats Experiment with different testimonial formats to see which are most effective in converting website visitors into customers. Feel free to use a combination of customer quotes, videos, case studies, social media screenshots, and more, and A/B test different types. There are plenty of ready-made testimonial features  you can use on your site. Keep it authentic Anyone can write their own testimonials, so it’s important your audience knows they’re from real customers. Make sure your testimonials are written in a believable customer voice. Also provide the customers’ full name, their business’ website  and logo if applicable, and photos of them using the product to add authenticity and credibility. Good reviews are an important part of online reputation management. Website testimonials have enormous power in converting prospective customers, so it’s important you harness their full potential by implementing them thoughtfully and strategically. Different types of testimonials There are many different types of testimonials, each with its own advantages and disadvantages. Here are a few of the most common types: Quote testimonials:  These are short, pithy quotes from satisfied customers. They are often used on websites and in marketing materials to quickly convey the positive feedback that customers have about a product or service. Video testimonials:  These are testimonials that are recorded on video. They can be more engaging than written testimonials, and they can also show potential customers the personality and credibility of the person providing the testimonial. Case studies:  These are detailed accounts of how a product or service has helped a particular customer. They can be more persuasive than testimonials, as they provide specific examples of how the product or service has been used to achieve results. Social media testimonials:  These are testimonials that are left on social media platforms like Facebook and Twitter. They can be a good way to get real-time feedback from customers, and they can also help to build social proof for your brand. Customer stories:  These are longer, more in-depth testimonials that tell the story of a customer's experience with a product or service. They can be more relatable than other types of testimonials, and they can give potential customers a better understanding of the value that a product or service can offer. The best type of testimonial for your business will depend on your specific needs and goals. If you are looking for a quick and easy way to get positive feedback from customers, then quote testimonials may be a good option. If you want to create a more engaging and persuasive testimonial, then video or case studies may be a better choice. And if you want to build social proof and authenticity for your brand, then social media testimonials or customer stories may be the most effective. What elements make a good testimonial page? A good testimonial page can be a powerful tool for building trust and credibility with potential customers. It can also help to increase conversions and sales. Here are some of the key elements of a good testimonial page: Compelling headlines:  Start with a strong headline that grabs attention and entices visitors to read on. Use language that highlights the benefits of using your product or service, and emphasize the positive impact it has had on your customers. Variety of testimonials:  Include a mix of different testimonial types, such as quotes, videos and case studies. This will provide visitors with a more comprehensive understanding of how your product or service has benefited others. Customer credibility:  Showcase testimonials from credible and relatable customers. Include their names, titles and affiliations to establish their authority and make their feedback more impactful. Visual appeal:  Use high-quality images and videos to make your testimonial page visually appealing and engaging. This will help to break up the text and make the content more digestible. Clear calls to action:  Include clear calls to action (CTAs) throughout the page to encourage visitors to take the next step, such as signing up for a free trial or making a purchase. Social proof:  Incorporate social media testimonials and reviews to demonstrate the widespread positive sentiment surrounding your product or service. This will further enhance trust and credibility. Mobile optimization:  Ensure your testimonial page is optimized for mobile devices, as a significant portion of your visitors will likely be accessing it from their smartphones. Regular updates:  Keep your testimonial page fresh and engaging by regularly adding new testimonials. This demonstrates that your business is active and continues to receive positive feedback from customers. Strategic placement:  Place your testimonial page in a prominent location on your website, such as the homepage or a dedicated testimonials section. Make it easy for visitors to find and engage with the positive feedback. Authenticity and transparency:  Avoid using staged or fabricated testimonials. Strive for authenticity and transparency in your testimonials to build genuine trust with potential customers. How do you use testimonials on your website? Now that you’ve seen some creative testimonial examples, you’re probably wondering where to place them on your website. As you may have noticed, some people place them on a testimonial page, while others place them elsewhere on their site. It’s a smart idea to have a dedicated testimonial page that users can easily navigate to if they want to learn more about your business. You can call the page “Testimonials,” “Reviews,” “Our Customers,” or something more creative. Even more important than a testimonial page, though, is the strategic placement of customer testimonials in various places on your site. This maximizes the chances that users will read them, even if they don’t actually navigate to the testimonial page. Here are some places you can put testimonials on your website: Put testimonials on your homepage. Nearly every user will see your website testimonials if you place them on your homepage. As the very first page on your site, it’s often users’ first impression of your business, and including positive words from customers can sway them in your favor from the beginning. Put testimonials on your product pages. Placing customer testimonials side-by-side product pages helps put them in context, while portraying the products in a favorable light. This is particularly effective if the testimonial mentions any one product specifically. Put testimonials on your most visited pages. Check Google Analytics or Wix Analytics for data on your most visited website pages. Placing testimonials on these pages will guarantee that users will see them, which, in turn, might persuade them to convert into customers. Remember, including testimonials on your website shows users just how much people love your product. Thanks to your customers’ kind words, you can win the trust of prospective customers and get them onboard.