Search results

Bring your inspiration to life with a Wix website →   Modern beauty industry clients live and breathe on the internet. They often start their salon journey with an online search, researching salons, reading reviews and forming impressions before even stepping into the shops.  To adapt to this shift in consumer behavior, your hair salon needs to change its marketing strategies , with a website as the foundation. An impressive online storefront can showcase your unique work, style and expertise. Building a professional website is crucial to starting a business . You can learn how to build a website  yourself with Wix without spending hundreds of dollars.  For inspiration, check out these top 11 hair salon websites built on Wix. They'll give you ideas for eye-catching designs, must-have features and engaging content.  Take your salon online and attract new clients with a salon website builder . Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. Expert tip for success: Choosing a name for your salon can be tough, but a bit of creativity can make all the difference. Looking for ideas? Use our hair business name generator  to come up with a name that’s as stylish as your services. 11 hair salon website examples built on Wix Hiroshi Beauty Hub Westfolk The Salon S&M Hair Salon Bendición Salon Amazing Hair Salon The Hair Co. Blown Away Salon The Hair Loft Evolve Hair Salon Live Free & Dye Salon 01. Hiroshi Beauty Hub Hiroshi Beverly Hills captures the essence of luxury and refinement, and that sophistication translates beautifully into its website. This site uses a clean, modern design with subtle animations and a monochromatic web design that feels elevated and professional. What really stands out is the way it introduces the team—each stylist has a dedicated section with a portrait and bio, making the experience feel personal before you even step into the salon. The service menu is expansive, going beyond traditional cuts and color to include Japanese head spa treatments and even cosmetic acupuncture, which reinforces the salon’s holistic approach to beauty. Clients can also book appointments directly through the site using Wix's scheduling software , streamlining the path from discovery to appointment. 02. Westfolk Westfolk Salon 's website delivers the same calm, airy vibe you’d expect from a modern California salon. Built with Wix, the site uses soft colors, large imagery and white space effectively to create a serene browsing experience. The homepage offers a strong first impression with a brief brand intro and a prominent "Book Now" call to action that makes navigation super intuitive. One of the site’s strongest features is the detailed service menu, which outlines everything from cut and color to extensions, complete with pricing. There’s also a well-structured team section that features friendly bios and professional portraits of each stylist, helping clients feel more connected before their first visit. The integrated booking system ties everything together, ensuring that clients can schedule their appointments with minimal effort. 03. The Salon The Salon ’s website is a masterclass in sleek, modern design that still feels warm and approachable. The site instantly communicates the salon’s elevated yet down-to-earth vibe, using muted tones, clean lines and tasteful typography . The homepage is thoughtfully structured, highlighting key services, team members and a bold “Book Now” button that makes navigation effortless. The Salon's site communicates trust—whether it’s through the detailed bios of the stylists, the professional photography or the embedded Google reviews that lend social proof right on the homepage. The service menu is easy to scan, with clear pricing and descriptions and the integrated booking flow keeps things simple for new and returning clients alike. It’s a great example of how strong branding, clear messaging and smart layout can turn a website into a genuine extension of the salon experience. 04. S&M Hair Salon Chicago’s S&M Hair Salon  specializes in expert balayage. Its website features a sleek black and white aesthetic, clearly listing an extensive menu of services with transparent pricing. The experienced team uses premium Japanese and Scottish products. With over 20 years in business , this Canal Plaza salon proves its expertise online.  05. Bendición Salon Bendición Salon ’s website delivers both beauty and efficiency. The empowering tagline “Be your own kind of beautiful” anchors a design that seamlessly integrates online booking, portfolio galleries and service information. Earth-toned aesthetics and smooth animations create an inviting atmosphere that guides visitors naturally through the booking process. Learn more:   Online portfolio 06. Amazing Hair Salon NYC’s Amazing Hair Salon  features a professional design with strong visuals. Its clean interface seamlessly incorporates a gallery, live chat and client testimonials. The categorized services menu and streamlined online booking system demonstrate its commitment to client convenience while maintaining visual sophistication.  07. The Hair Co. The Hair Co. ’s website balances professionalism with accessibility. Its Facebook Messenger integration and clear business hours facilitate easy communication. The services menu is organized within a clean, contemporary design that prioritizes user experience.  While website development  might appear daunting, you can start designing your hair salon website by performing a domain name search , using free web hosting  and benefiting from Wix’s AI website builder  to start on the right foot.  08. Blown Away Salon Blown Away Salon ’s modern, sophisticated website focuses on blowout services. Its monochromatic purple palette creates a cohesive brand identity, while clear prices, online booking and professional photography keep potential customers engaged.  09. The Hair Loft The Hair Loft ’s website stands out with its expert use of white space and sophisticated neutral palette. Its stylist profiles are elevated with professional photography that showcases its lavish salon space, making the team’s expertise more accessible.  10. Evolve Hair Salon Evolve Hair Salon ’s website features an artistic black and white floral pattern that frames its web content . The minimalist logo design contrasts beautifully with illustrated botanical elements, creating a sophisticated yet approachable online presence for its bridal clientele.  11. Live Free & Dye Salon Live Free & Dye Salon  brings personality through its playful pink and green color scheme and hand-drawn logo elements. As Hudson Valley’s award-winning salon, it showcases its accolades alongside curated product merchandise in a boutique-style layout.  Wix makes it easy to create boutique-style websites with its extensive website templates , drag-and-drop website builder  and powerful blog maker .    How to design a hair salon website Your website design directly impacts how potential clients perceive and interact with your salon. An effective design balances visual appeal with functionality to convert visitors into bookings. Prioritize visual storytelling: Feature a stunning portfolio gallery on your homepage showcasing your best work. Include high-quality before/after transformations that demonstrate your expertise.  Streamline the booking process: Place your booking button prominently in the navigation and homepage. Integrate a user-friendly scheduling system that shows real-time availability and stylist selection.  Create mobile-first layout: Design your site with mobile users in mind to ensure all elements work smoothly on smaller screens. Use large, tappable buttons and easy-to-read fonts that scale well across devices.  Display transparent pricing:  Present your services menu with clear pricing structures. Include base prices while noting factors that may affect final costs, like hair length or treatment complexity. Showcase your space and team:  Add professional photos of your salon interior and stylist headshots. Feature brief team bios highlighting each stylist’s specialties and certifications to build trust.  Learn more: What is web design Best website design Create a salon website Best website design templates Types of websites The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Best hair salon websites FAQ Should a hair salon website be mobile-responsive? Absolutely. More than 60% of the world's web traffic  comes from mobile devices, so your website must work flawlessly on phones and tablets. This means easy-to-tap call-to-action buttons, readable text and a booking system that works smoothly on smaller screens. Wix websites  are responsive by design, so you can build your hair salon website without worrying about extra heavy lifting. What should you include on the homepage of a hair salon website? Your homepage should feature your booking button, the latest work examples and key services. Beyond that, ensure clients can quickly access your most popular services, find your location and understand your business hours. Learn more: Website title Web page Web content Website traffic Web address URL Web server Domain name Website infrastructure Website management Should you display prices on the hair salon website? Yes, modern clients expect transparency and often use prices to pre-qualify salons. List base prices for core services while noting that final costs vary based on hair length, thickness or complexity.  Should I include bookings on my hair salon website? Yes — including booking or scheduling functionality on your website is an effective way to run your business better. Not only does it help you organize and automate bookings, its also a great way to market your website and capture new clients through seamless booking systems, How do I set up a hair salon online shop? To set up an online hair salon shop, pick an eCommerce platform like Wix and design a website that highlights your products and services. Sell hair care products, styling tools or even offer virtual consultations, and make sure to add secure payment options. Promote your shop using social media, SEO and email marketing to bring in traffic and customers.

As a content creator or social media influencer, you know the frustration of having limited bio space. On TikTok, you can only share one link. On Instagram, you're capped at five. With so much to share and promote, it's essential to make the most out of that limited space. Much like creating a website , setting up a strong landing page for your social followers is crucial for sales and visibility. Thankfully, several link in bio tools have emerged to help you optimize the real estate in your social media bio. But which one is right for you? In this blog post, we'll explore the 11 best link in bio tools for 2025, each offering unique and innovative features to cater to your specific needs. From established options like Linktree to emerging players like Hopp and Beacons, we'll analyze the capabilities of each tool. Whether you're looking for seamless customization, advanced link tracking or simplified eCommerce integration in order to make money on Instagram , we've got you covered. Stay tuned as we delve into the world of link in bio solutions, and discover the perfect fit for supercharging your social media marketing strategy. Find the best solution to turn your bio link into a powerful traffic-driving machine. Don't have a landing page yet? Check out Wix's landing page builder . What are link in bio tools? Managing multiple social media platforms and projects can make it challenging to share everything you want with your audience. Most platforms limit you to one clickable link in your profile, but link in bio tools solve this problem. They create a custom landing page where you can add multiple links—leading followers to your website, shop, blog, events and more. One simple URL becomes a gateway to everything you want to share. These tools are flexible and designed to grow with you. You can update links as your priorities change and customize the page to match your style or branding. Many also offer analytics so you can see what your audience clicks on most. Whether you’re running a business, showcasing creative work or streamlining your links, link in bio tools help you simplify and make your social media work smarter for you. Benefits of link-in-bio tools: Keep everything in one place:  Create a central hub for all your links so followers can easily access your content. Save time:  Stop updating your profile link for every new project—manage it all from one tool. Make it your own:  Customize your landing page to match your brand or personal style. Track what works:  Use analytics to see which links get the most clicks and understand your audience better. Drive engagement:  Direct visitors to your website, shop or content and encourage meaningful interactions. 11 best link in bio tools to try today Hopp by Wix Linkin.bio by Later Stan Store Lnk.bio Milkshake App Linktree Beacons Sked Link Shorby Link in Bio DotMe 01. Hopp by Wix Hopp is an advanced link in bio tool by Wix that beautifully showcases all your important links on a fully customizable mini website. Whether you want to direct your followers to your website, social media profiles, online store or specific content pieces, Hopp allows you to do it all seamlessly. One of Hopp's standout capabilities is its powerful search engine. Every link you add to your Hopp link in bio page becomes searchable using a search bar. This means that visitors can easily find the specific content they're looking for, including products, services, coupon codes and more. This, in addition to the fact that customers can pay directly on your page, ensures a seamless user experience as well as generating more eCommerce conversions. Hopp also offers unlimited links, so you can promote all your content without any restrictions. Read more: What is Hopp? Additionally, you can gain a deeper understanding of your audience's behavior by tracking link clicks, page views and other valuable metrics. Armed with this knowledge, you can refine your marketing strategies and optimize your online presence for maximum impact. Cost: As of now, Hopp is completely free for all users. 02. Linkin.bio by Later Later is an integrated social media management platform with a link in bio feature as one of their offerings. Their link in bio tool offers a customizable page that you can use to house multiple links. When users click your bio link, they'll see a replica of your Instagram feed, and when they click on a specific post, they’ll be directed to the intended link. It's a great tool for eCommerce, making shopping easier for your followers directly from your feed. While customization is limited, the link in bio page seamlessly integrates with Instagram's design for a cohesive user experience. It also integrates with Later's other social media management features, making it convenient for those already using the platform. Cost: Linkin.bio is available for free. 03. Stan Store Like other similar services, Stan Store provides a single link where you can display multiple items to grab your audience's attention. However, Stan Store acts as a complete storefront rather than just a collection of links. Not only can you share various URLs, but you can also utilize Stan Store to sell digital products, schedule calendar meetings, get sign-ups for courses or workshops and offer opt-ins for free email sequences. Customers can also make purchases directly without leaving the Instagram or TikTok app. This is intended to streamline the user experience and boost conversion rates. While Stan Store caters well to eCommerce businesses, it may not be as suitable for content creators or those with broader marketing needs. Cost: With no free option, their basic plans start at $29 per month. 04. Lnk.Bio Lnk.Bio is a straightforward link page that offers the basic functionality of creating a link in bio page with unlimited links. It’s easy to set up and provides link tracking for basic performance monitoring. Lnk.Bio doesn’t have an option to customize your page, so if you create a link for your Instagram bio using this tool, you’ll need to use their default design. Among its key features, Lnk.bio allows you to create a personalized URL, provides link tracking and statistics and facilitates cross-linking with various social media profiles. One noteworthy aspect is that Lnk.bio uses the official Instagram API, ensuring that users can leverage its functionalities without the need to disclose their Instagram passwords. Cost: Free plan and paid plans starting at $0.99 per month. 05. Milkshake App Milkshake stands out as more than just a typical link in bio tool; it's a versatile link website tailored to the needs of Instagram users. Their product, aptly named an "Insta website," allows for quick and easy setup directly from your mobile device. Although the app is thoughtfully designed with Instagram in mind, its customization options are relatively limited. What sets Milkshake apart is its use of interactive cards as website pages, providing a dynamic and engaging experience for your audience. As users swipe across the screen, they can explore different pages (or cards) that showcase your various links and content in a visually appealing manner reminiscent of the Instagram format. Additionally, Milkshake provides users with visitor analytics and an integrated email feature. Cost: Free plan or $3 per month to remove Milkshake promotional branding. 06. Linktree Since it was one of the first tools to offer a link in bio solution, Linktree is a popular choice among Instagram users. You can utilize your Linktree for Instagram, TikTok, Twitter and other social platforms to create a simple link in bio page that hosts multiple links, allowing your followers to choose from various destinations. As far as design, the free version is relatively limited, allowing you to choose from one of their nine themes. Additionally, the free version displays the Linktree logo, which can be a major drawback for those looking to maintain a professional brand image. The lack of more advanced customization features and the fact that there is no search feature have made users seek more comprehensive alternatives. Cost: You can access the basic version of Linktree for free (with their branding) or upgrade to the premium plan for $6 per month. 07. Beacons Beacons is an innovative tool for brands, creators and influencers looking to enhance their Instagram presence with mini websites. You can effortlessly integrate custom shops into your bio, monetizing your account by selling digital products like ebooks. Beacons' requests block enables personalized shoutouts and one-on-one calls, streamlining interactions with your followers. Customize fonts, colors and templates to reflect your brand, while integrated analytics provide valuable insights. With secure payment processing and user-friendly features, Beacons empowers everyone to create captivating mini websites that engage and connect effectively with their audience. Although Beacons has a large array of advanced offerings including link in bio, media kit, email marketing and store, if you opt in for all of them individually, it could cost you upwards of $40 per month. Even with their marketing bundle, it still comes in at one of the more expensive options at $24 per month. Cost: There is a free plan which gives you access to 14 creator tools and various pro plans starting at $10 per month. 08. Sked Link Sked Link is a user-friendly link in bio tool that offers seamless integration with social media profiles. It focuses on providing fast landing-page loading speed, ensuring a smooth user experience and reducing the risk of audience drop-offs. Sked Link mirrors your instagram page, with clickable images that correspond to your Instagram feed. While Sked Link's loading speed and Instagram gallery display make it a great choice for some content creators, it lacks some of the customization features offered by other link in bio tools. Cost: Sked Link offers plans for $25, $75 and $135 per month. 09. Shorby Shorby combines three tools into one platform, making it a versatile link in bio solution. It includes a social media landing page creator, link shortener and lead generation software. Additionally, Shorby's retargeting feature allows users to boost sales by delivering ads to those who click on custom links. One of Shorby's most unique capabilities is that it automatically updates your landing page with the latest blog posts and updates from your RSS feed. This eliminates the need for constant updates to your Instagram landing page, ensuring that your audience always sees the most up-to-date content. This feature, however, is exclusive to platforms that generate an RSS feed. Cost: Shorby offers plans ranging from $9 per month up to $99 per month, depending on the features you opt in for. 10. Link in Bio Link in Bio is known for its innovative and interactive approach to link in bio pages. Rather than creating a static link in bio page, Link in Bio allows you to transform your basic link into engaging Instagram Stories that seamlessly lead to external sources. This feature is particularly valuable for users with a smaller following, as Instagram only permits adding links directly to Stories after reaching 10,000 followers. With Link in Bio, even if you haven't hit that follower milestone, you can still harness the power of Stories to share content, promote your blog posts, showcase your latest products or link to other social media platforms like Twitter and YouTube. This dynamic and creative way of presenting links can elevate your Instagram marketing strategy and enhance engagement with your audience. Cost: Plans range from $0 to $9 per month. DotMe DotMe is the ultimate link-in-bio tool that transforms your online presence into a sleek, interactive hub. Whether you’re showcasing your portfolio, driving traffic to your website, or sharing exclusive content, DotMe makes it effortless to connect with your audience. One of DotMe’s standout features is its advanced widgets. From interactive buttons to eye-catching visuals, these widgets help you highlight what matters most be it your latest posts, events, or top-selling products. You can also add unlimited links for free, ensuring all your content is just a tap away for your audience. DotMe takes it a step further with detailed analytics. Track link clicks, page views, and audience behaviour to gain actionable insights. This data empowers you to optimise your strategy and make smarter decisions about your online presence. And there’s more on the horizon, DotMe is gearing up to introduce a media kit feature. Soon, you’ll be able to create and share professional, data-driven profiles to attract brands and collaborators seamlessly. With DotMe, you’re not just managing links, you’re transforming your digital identity. Cost:  All DotMe features are available for free. What to consider when choosing a link in bio tool Finding the right link-in-bio tool is all about making your life easier while giving your audience an effortless way to connect with your content. These tools simplify how you share multiple links but not every option will fit your needs. To help you choose the best one, here’s what you should think about: Customization options : The tool you choose should make it easy to design your page to match your style or brand personality. Look for features like layout designs, color palettes and the ability to add photos or logos. The more you can personalize it, the more your page will feel like an extension of your overall vibe. Analytics and insights : Knowing what’s working is key. Choose a tool that lets you track things like which links are getting the most clicks and how your audience is engaging. Understanding these patterns can help you make smarter decisions about what to share next. Ease of use : You’re busy so your link-in-bio tool shouldn’t slow you down. Pick one with a clean, simple interface that makes it quick to add and update your links. A tool that's easy to use means you spend less time managing and more time working towards your goals. Pricing : Many tools are free to start but extras like advanced analytics or unique design options may come at a price. Think about what features you need and what you’re willing to invest. Whether you’re sticking with free or going premium, there’s something out there for every budget. Compatibility with social platforms : Not all tools work as smoothly across every platform so make sure yours aligns with the apps you use most. Whether you’re on Instagram, TikTok or spreading your content across several channels, your tool should help keep things unified and simple. Integration with other tools : If you’re already using apps like email marketing services, online shops or content planning tools, choose a link-in-bio tool that connects to them. This kind of functionality can save you time and make everything run more smoothly behind the scenes. Link in bio tools FAQ What is the most popular link in bio tool? It's challenging to pinpoint the single most popular link in bio tool, as the popularity of these tools can vary depending on user preferences, marketing strategies and specific needs. One of the more well-known and widely used link in bio tools is Linktree. Linktree gained popularity for its simplicity, ease of use and the fact that it was the first link in bio tools. That being said, new tools like Hopp and Stan Store are experiencing significant growth due to their enhanced features and capabilities. What is a bio link tool? 'Link in bio' refers to a clickable link located in the bio section of a user's social media profile. Due to character count limits and restrictions enforced by many social channels, you typically have very little room in your social media bios or posts to include links to external sites. To circumvent these restrictions, you can direct your followers to one link in your bio, which sends users to a page where they can access additional content. Check out our blog article on how to craft the perfect Instagram bio . Can I use a link in bio for free? It depends. Some link in bio tools are free, some have free versions and the option to upgrade to a more extensive paid version and others only offer paid subscriptions. Why do I need a link in bio tool? A Link in Bio tool is essential if you’re managing multiple destinations you want to share, like your website, shop or latest projects. Social media profiles typically allow only one clickable link, which can be limiting. With a Link in Bio tool, you can direct followers to all your content through a single, organized landing page. It saves time, keeps things streamlined and ensures your audience can easily access everything you want to share in just one click. Hopp, which is mentioned in this article, is a subsidiary of Wix.

Turn your ideas into a website you love with Wix →   Affiliate marketing is one way to ensure the money is coming in, even while you’re away from your computer. Whether you create a website , make YouTube videos or build an audience on social media, you can use affiliate marketing to monetize your content. With affiliate marketing spending projected to reach $15 billion by 2028 , it’s clear that this strategy is gaining serious momentum and continues to be a lucrative option for creators and businesses alike. This introductory guide to affiliate marketing will teach you everything you need to know to get started, from its benefits to affiliate marketing trends, examples and best practices from Wix users. What is affiliate marketing? How does affiliate marketing work? How do affiliate marketers get paid? Types of affiliate marketing Pros and cons of affiliate marketing How to start affiliate marketing Tracking affiliate marketing efforts Affiliate marketing programs examples Affiliate marketing strategies and tips Affiliate marketing examples Affiliate marketing trends Affiliate Marketing FAQ Start building your online presence with Wix . What is affiliate marketing? Affiliate marketing is a form of digital marketing when one party earns a commission from marketing another company's products. This party—called the affiliate—searches for a brand partner who promotes their products on their social media accounts, blog or other platforms, making a profit from each sale. Companies then provide affiliates with a unique link—called, unsurprisingly, an affiliate link. That way, they can track the affiliate's performance and compensate them based on sales. How does affiliate marketing work? To better understand how this type of marketing works, you'll need to know about the three major players involved: sellers, affiliates and consumers. Together, these three parties make up the affiliate marketing ecosystem. Sellers The seller is the company that makes or provides the product. This could be a nationwide franchise like Best Buy or a small independent shop. The number of sellers is constantly growing. In a recent Rakuten survey, 80% of brands said they ran an affiliate program as part of their brand marketing efforts. Affiliates Most people get involved in affiliate marketing by becoming an affiliate. The affiliate, also known as the publisher, promotes the seller's products on their own platforms, such as a personal blog or social media page. Consumers These are the buyers of the product. When they make a purchase when clicking on the affiliate link, the affiliate earns a commission on the sale. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. How do affiliate marketers get paid? Affiliate marketers have a few different ways to get paid. While pay per sale is the standard practice, it’s helpful to be familiar with the other methods too: Pay per sale This is the most common way affiliate marketers earn money and used by 80% of programs. Consumers must buy the product after clicking the affiliate link, and the affiliate receives a percentage of the sale price. Pay per lead While less common, the seller may also pay the affiliate to generate leads rather than make sales. In this case, the affiliate must persuade the consumer to complete actions such as filling out a contact form or signing up for a free trial. Pay per click Another unusual method is for the affiliate to earn money when consumers click on their link—regardless of whether they convert to a lead or make a purchase. Since clicks can be frauded, fewer affiliate programs compensate for that method. Types of affiliate marketing There are several main types of affiliate marketing, and the one you choose will depend on your niche and available resources. So alongside pay per click, pay per sale and pay per lead which we've discussed above, the following are also recognized methods of affiliate marketing that might be worth considering: Cost per action (CPA) CPA affiliate marketing is similar to pay per lead affiliate marketing, but the commission is paid for a specific action that takes place before a potential user becomes an actual lead, such as filling out a form or downloading an app. The affiliate only gets paid if the action is completed. Two-tier In this type of affiliate marketing, affiliates earn a commission not only for the sales they generate but also for the sales made by the affiliates they refer to the program. So there are two layers of potential payment. Influencer marketing Influencers are individuals with a large following on social media who promote products or services to their audience. In influencer marketing, the influencer receives a commission for any sales made through their unique affiliate link. This is a type of affiliate marketing that has really grown in popularity recently and is often tied up with mass marketing , due to its potential large reach. Learn more about influencer marketing . Earnings per click (EPC) This metric measures the average earnings for every click generated by an affiliate link. It’s a key indicator of how much revenue an affiliate can expect to make for each click they generate. EPC is especially useful for affiliates deciding which programs or campaigns are most profitable, as it reveals how effectively clicks are turning into revenue. Higher EPC rates often reflect a program with high conversion rates and commissions, making it more attractive for affiliates. Pros of affiliate marketing There are several benefits to becoming an affiliate marketer: Low risk: Joining an affiliate marketing program is free, so you don't need to invest to start. This makes it a good potential small business marketing idea. Passive income: Once you add the affiliate link to your post, you can earn from the sales without much extra effort. No customer support: When customers have queries or complaints, the company—and not you—will be responsible for resolving their issues. Flexible work schedule: Rather than sticking to a traditional schedule, you can work as an affiliate marketer on your own time. Minimal business costs: You don’t need standard business infrastructure to become an affiliate marketer; all you need is a laptop and an internet connection. And there are several benefits for businesses, too: Access to a wider audience: Affiliate networks connect businesses to vast audiences they might not reach on their own, helping expand their customer base. Reduced marketing costs: Affiliates only earn after delivering results, which keeps marketing expenses low and performance-focused. Increased brand awareness and sales: Affiliates amplify your brand's visibility while driving more purchases through their platforms. Measurable results: Affiliate marketing offers clear tracking tools to evaluate ROI and improve campaigns effectively. Built-in credibility: Consumers trust recommendations from affiliates, giving your brand an extra layer of authenticity. Cons of affiliate marketing Affiliate marketing is a great way to make money online, but it's important to be aware of the cons before you get started too. Here are some of the biggest drawbacks: High competition: Affiliate marketing is a popular way to make money online, so there's a lot of competition. It can be difficult to stand out from the crowd and get noticed by potential customers. Low conversion rates: Even if you're able to drive a lot of traffic to your affiliate links, there's no guarantee that people will actually click on them and make a purchase. Conversion rates vary depending on the niche and product, but they're typically quite low.| No control over the product or merchant: As an affiliate, you're promoting other people's products and services. This means that you have no control over the quality of the product, the customer service or the branding. If the merchant has a bad reputation, it could reflect poorly on you and your business. Unreliable payouts: Some merchants are known for being slow to pay their affiliates, or for not paying them at all. This can be a major headache, especially if you're relying on affiliate income to make a living. Requires a lot of time and effort: Affiliate marketing is not a get-rich-quick scheme. It takes time and effort to build a successful affiliate marketing business. You need to research products and merchants, create high-quality content and drive traffic to your website. Types of affiliates Curious about who’s behind the scenes driving affiliate success? Here’s a look at the different types of affiliates and how they work their magic. Bloggers Bloggers have a knack for crafting content that clicks with their readers. By writing thoughtful reviews and sharing their firsthand experiences with products or services, they give their audience valuable insight while steering them toward a potential purchase. Thanks to their ability to climb the search rankings organically, bloggers are great at driving traffic straight to a seller’s site. Influencers Influencers are the ultimate trendsetters, and people trust their opinions. With loyal followers tuned into every post, influencers can effortlessly promote products on platforms like Instagram and TikTok. Whether through an engaging review, a live video hangout or eye-popping posts, influencers bring energy and authenticity to the products they promote. And their reward? A slice of the profits from their efforts. YouTubers YouTubers take affiliate marketing to the next level. They create captivating video content such as unboxings, tutorials or in-depth product reviews that not only entertain but also inform. Throw in an affiliate link in the video description, and their audience has a convenient way to shop while the creator earns a commission. Social media users From Pinterest pins to Facebook posts, social media users have plenty of ways to share products they love. Whether through a simple post, an engaging story or a quick link drop, they tap into niche communities and help brands reach audiences that matter most to them. Website owners Websites are like affiliate marketing powerhouses. Media sites with tons of traffic often run banners or feature affiliate products that catch the eyes of their visitors. For niche markets, microsites are golden. These focused mini-websites home in on specific audiences, boosting conversions with clear and direct calls to action. Email marketers Emails might be old-school, but they’ve still got game. Affiliates who run smart email campaigns use their subscriber lists to share product promotions and sneaky-good deals. Some build their lists over time, crafting personalized emails that lead to clicks and ultimately sales. How to start affiliate marketing Now that you have some general knowledge about affiliate marketing, here’s a step-by-step overview of how to get started: 01. Select a platform You can run affiliate marketing on most platforms or social media channels. Instagram is a popular option, but using your blog or YouTube channel tends to yield the most effective results. Instagram doesn't allow users to add clickable links in their posts (only Stories), making it more difficult to direct people to affiliate links. However, with the help of a link in bio tool like Hopp by Wix you can link to an affiliate link as well as other online assets from your bio from one designated URL. Blogging: If you’re interested in layering on affiliate marketing to your marketing strategy, creating a blog is simple and free of charge. You can monetize your blog by incorporating affiliate links into your articles in ways that are genuinely helpful to your readers. For example, if your post is about baking a cake, you might include a link to buy your favorite kitchen mixer. YouTube: Affiliate marketing is a proven way to make money on YouTube. If you choose this as your main platform, you’ll need to smoothly incorporate branded products into your videos. Some YouTubers opt to create videos focused around a particular product or brand, while others feature the product as part of a broader theme. Instagram: Instagram doesn’t offer you the same ability to add links in posts or Reels, so the platform isn’t as effective in converting your audience. Nonetheless, it’s a common choice that yields profit for some. If you go this route, post content that features the product and include a link in your bio or Story. Regardless of which option you prefer, it's a good idea to post across various platforms so that you can cross-promote your content and expand your reach. This will also give you an understanding of which content works best for you, helping you optimize your promotional efforts. Learn more: How to make a website an d how to make an affiliate marketing website 02. Find your niche The web is full of competition. YouTube alone has over 37 million different channels , while Instagram boasts over one billion active users . Meanwhile, there are over 600 million blogs —and these numbers are only growing. For this reason, stand out by centering your posts around a specific category—for instance, you might opt for plant-based fast food dupes rather than simply cooking or rock climbing tourism in the Southwest rather than just the outdoors. If your blog niche idea is too broad, the competition will be high and it will be much harder for your target audience to find your content. Learn more: How to start a business 03. Build an audience After determining your preferred platform and niche, you’ll need to build a fan base to gain exposure. Whether you focus on growing your Instagram account or becoming a successful YouTuber, having a dedicated audience will increase the likelihood some will click on your affiliate links. These strategies will help you to draw attention to your posts: SEO : Short for search engine optimization, SEO is the process of strategically adjusting your content to rank high on Google and other search engines. When your blog or YouTube channel appears as a top search result, users are more likely to click on the link and navigate to your page. PPC: Another way to appear as a top result on search engines and gain more website traffic is to invest in PPC (pay-per-click) advertising. Keep in mind that the amount you spend on ads might be more than what you make from affiliate marketing. Email marketing: If you already have email subscribers through your website, send out newsletters pointing your audience toward your content. You can also add affiliate links directly to your email blasts. Social media marketing : Run cross promotions to gain further exposure. Spread the word about your YouTube channel, blog or Instagram account on your other social media platforms and channels. 04. Connect with affiliate partners and programs Once you establish your platforms and develop a following, it’s time to start looking for affiliate marketing opportunities. There are two main ways you can find brands to promote: Join an affiliate marketing program: The easiest way to connect with brands is by joining an affiliate program . While there are various programs out there, you can peruse the most popular below . Reach out to brands yourself: If you have a particular brand or product you’d love to promote, you can also reach out to companies on your own. Be sure to emphasize how they will benefit from the collaboration. You’ll need to explain why reaching your audience can bring them new customers. 05. Create affiliate content with tracking links Sellers will provide you with an affiliate link to embed in your content. Rather than promote the products directly, try to make them fit naturally within your content. By incorporating the promotion into a larger, more engaging story, you’ll be able to gently guide your audience toward making a purchase. To illustrate, lifestyle blogger Simply Tabitha , writes blog guides about topics such as baby toy reviews. In My Review of The Lalo Play Kit article, she added a link to the product at the end of the post. Tabitha writes, “ Check it out—you can save $50 when you get the kit.” Her affiliate link is trackable with an Urchin Tracking Module (UTM) that looks like this: “ https://www.meetlalo.com/products/the-play-kit?utm_source=tabitha&utm_medium=blog&utm_campaign=review_post ” Thanks to this unique URL, the toy company Lalo will know the website traffic and purchases that came from Tabitha and compensate her accordingly. Here are some examples of effective affiliate content: A list of product recommendations, either in the form of a YouTube video or blog post, with promoted items included as suggestions. A YouTube tutorial showing your audience how to use a series of products, including the one you're promoting. A webinar in which you teach viewers how to perform a certain task, with a relevant product recommendation included in the presentation. A blog post offering tips or how-to advice, with a suggestion incorporating the promoted product. An Instagram Reel or photo showing you using the product. As you get started as an affiliate marketer, experiment with various strategies to learn which ones reach the biggest audience and generate the most profit. 06. Get clicks By now, you should have an idea of all the key affiliate marketing ingredients: a strategic platform and niche, a dedicated audience, brand partners and, of course, great content. The only thing left is to convince consumers to click on your affiliate links. You'll need to place your links within the appropriate context to gain clicks. Think about it: if the name of a product appears out of the blue, no one will be persuaded to click on the link. However, if you tell a story of how a product improved your life or helped you resolve a problem, your audience will be more compelled to click on it and make a purchase. You should also optimize the link placements. If you add the link to a blog post, place the link at the beginning and end of your article in the form of a compelling CTA (call-to-action). You should also make sure the link visually stands out on the page by making it a different color, adding a CTA button, or using a banner ad. Tracking affiliate marketing efforts Regardless of which method you choose, it's important to track your affiliate marketing campaigns so that you can see how well they are performing and make necessary adjustments. By tracking your results, you can identify which campaigns are most successful. Tracking is also a way to show your brand partner that your efforts are working. If you're being held to specific KPIs by a brand or partner, you'll need to show you're meeting them via tracking data. Use an affiliate tracking platform: There are a number of affiliate tracking platforms available, such as ClickBank, CJ Affiliate (Commission Junction), and Awin. These platforms provide you with a variety of tools to track your affiliate marketing campaigns, including link tracking, conversion tracking, and reporting. Use Google Analytics 4: Google Analytics is a free analytics platform that can be used to track a variety of website traffic data, including affiliate traffic. To track affiliate traffic in Google Analytics 4, you'll need to create a UTM (Urchin Tracking Module) parameter for your affiliate utm links . Use your own tracking system: If you're comfortable with coding, you can create your own tracking system. This can be a good option if you need more flexibility or if you want to track data that is not available through other tracking methods. Key affiliate marketing metrics to track Clicks: This is the number of times people have clicked on your affiliate links. Conversions: This is the number of people who have taken a desired action, such as making a purchase, after clicking on your affiliate links. Commissions: This is the amount of money you've earned from your campaigns. Conversion rate: This is the percentage of people who click on your affiliate links and take an action. Cost per conversion: This is the amount of money you spend on your affiliate marketing campaigns for every conversion you generate. Affiliate marketing programs examples While there are various programs out there, the most popular include: Amazon Associates - perhaps the most known of all the affiliate programs. It offers a wide variety of products to promote, and the commission rates are typically good. CJ Affiliate - This is a well-established affiliate network with a large number of merchants. It offers competitive commission rates and a variety of tracking tools. ShareASale - This is another large affiliate network with a wide variety of products and services to promote. It offers a variety of commission rates and payout terms, so you can find a program that works for you. Rakuten - This affiliate network offers a variety of products and services from well-known brands as well as a cash back system. It offers competitive commission rates and a user-friendly interface. Awin - This fast growing affiliate marketing program is known for its high-quality merchants and competitive commission rates. It offers a variety of tracking tools and reporting features. eBay Partner Network - The eBay Partner Network is another popular affiliate marketing program for promoting products on eBay. Affiliates can earn commissions on sales of new and used items. Etsy - Etsy runs an affiliate program that allows individuals and websites to promote products listed on Etsy in exchange for a commission on sales generated through their referral links. Participants in the Etsy affiliate program are often known as Etsy affiliates. They can earn commissions when users they refer make purchases on Etsy. You can also become a Wix affiliate and earn commissions driving traffic to Wix. Affiliate marketing strategies and tips When you begin your affiliate marketing journey, keep these tips in mind to maximize your success: Choose sellers with high conversion rates: Before you collaborate with a seller, take a moment to research them. Don’t waste your time marketing a low-demand product. If you promote a high converting brand, the more chances your audience will buy—and the more you’ll earn as a result. Check out the brand’s online reviews, ratings and social media accounts to see if their customers have a strong online presence. This can be a good indicator the brand is in popular demand. Promote products you believe in: Only market products you can sincerely recommend to your audience. You’ll offer genuine value to your followers while making your personal brand credible and reliable. Stay up-to-date with trends: Whether your niche is fashion, technology or travel, keeping tabs on the latest industry trends can help you promote the most competitive products with the highest consumer demand. See which topics and themes are center stage by reading publications and following industry leaders on social media. Don’t put all your eggs in one basket: You don’t want your entire strategy to rely on a single seller’s website, landing pages and conversion rate. Instead, maximize your chances of success by promoting products from various merchants. Test and optimize: Continually adapt your different marketing strategies to determine which methods yield the most profit. Should you expand your blogging efforts? Redesign your landing pages ? Target your audience with email marketing? Play around with different promotional strategies to determine which ones work best for you. Affiliate marketing examples Gain inspiration for what’s possible with affiliate marketing through these Wix user examples we loved: Seasons in Colour Seasons in Colour's website is dedicated to luxury home accessories. The brand bakes in their affiliate marketing well using the Pro Gallery to showcase the beautiful items for sale. By disclosing “all links provided are affiliate links,” they’re building trust with website visitors. Lizzy Hadfield Influencer Lizzy Hadfield uses her website as her home base. In addition, she takes advantage of YouTube to promote her affiliate links. Examine her Outfits For Cold Weather video as an example: She uses storytelling and candid video filming to come across as a trusted friend. Her approach is recommending products as opposed to modeling them as an ad. Accompanying the video, her description reads, “This video contains sponsorship with Monica Vinader, 20% discount is added automatically if you use these links.” Baileyjst Baileyjst follows the best practices for influ via affiliate marketing. To demonstrate, in this Instagram Reel , Stanworth tags ScoopClothing and prompts her 50K+ followers to use her unique affiliate code to purchase the clothes. Her video marketing content is not just trendy and visually appealing, but also educational, keeping her audience's attention. Affiliate marketing trends As more business is conducted online, and many creators are getting into li. Statista estimates affiliate marketing spending will reach $8.2 billion in 2022 . Here are booming marketing trends to embrace: Live shopping More affiliate marketing will take place through live steam shopping, where streaming video is utilized to sell to a live audience in real-time. L’Oreal is one example of a brand hosting shoppable live streams featuring celebrities and influencers doing makeup tutorials and skincare routines. The streams also include various discounts and giveaways on top of the free shipping for orders made on the same day. Micro and nano influencers take center stage Brands will work with more affiliates and creators with a smaller follower count, yet high expertise in a niche. This opens more opportunities for new creators to earn commission and work with affiliates. For instance, micro influencers Olivia and Laura took part in jewelry brand Mejuri’s affiliate program in this partner post . AI and automation make an impact Technology advancements and artificial intelligence (AI) will automate, optimize and make affiliate marketing more efficient. Affiliate marketers will use improved technology like Scaleo, MailChimp and Referral-AI to analyze consumer behaviors faster than ever before. AI and affiliate marketing AI is shaking up affiliate marketing in the best way, making it smarter and more effective. With the power of machine learning, AI helps you find the perfect audience for your promotions by analyzing tons of data and user behavior. It also gives your campaigns that personal touch, offering tailor-made content and product recommendations designed to connect with individual users. On top of that, AI gives you an edge with predictive analytics, helping you spot trends and make informed decisions about which products or services to back. With tools like chatbots, AI even steps in to improve the customer experience, answering questions and offering support while shoppers are deciding what to buy. AI doesn’t just save time - it gets more done. From crafting product descriptions to writing reviews, AI tools make it simple to create amazing content faster. For affiliates who adopt these tools, campaigns become more data-driven, engaging and ready to win over audiences. Affiliate Marketing FAQ How to start affiliate marketing as a beginner? There are a number of steps to start with when making the decision to give affiliate marketing a go - find a niche, research and seek out affiliate programs like Amazon Associates, create a website, create content and generate traffic to your site, monitor how your affiliate marketing is going so you can understand its progress and tweak it. How to go start affiliate marketing with no money? First of all choose free platforms to build your content on, this could be Youtube, or a free website builder, like Wix. There are free affiliate programs out there, research for them within your niche and sign yourself up. Drive free traffic to your affiliate links, whether through SEO, referrals or social media interest. The higher quality your content, the easier it is to distribute it for free. Affiliate marketing programs to get started with? If you're looking for a well-known and high paying program, check out some of the following: Travel: Expedia, TripAdvisor, Booking.com, Hotels.com, Education and personal development: Udemy, Coursera, edX, Skillshare, Technology: Apple, Microsoft, Dell, HP. Just remember that in general the higher paying a program, the more competitive it's likely to be. What does an affiliate marketer do? An affiliate marketer promotes other people's products or services in exchange for a commission on sales. Affiliate marketers typically have a website or blog where they write about the products or services they promote, or they may use social media or email marketing to reach their audience. How do I become an affiliate marketer? To become an affiliate marketer, you need to create an account with an affiliate network. Affiliate networks connect merchants with affiliate marketers. Once you have an account, you can browse the affiliate network's marketplace for products and services to promote. Once you find a product or service you want to promote, you can apply to join the merchant's affiliate program. How much do Amazon affiliates make? Amazon affiliates earn a commission on sales that they generate for Amazon. The commission rate varies depending on the product category, but it typically ranges from 4% to 10%. Amazon affiliates can also earn bonuses for generating a high volume of sales. Is affiliate marketing worth it? Affiliate marketing can be a great way to make money online, but it's important to be realistic about your expectations. It takes time and effort to build a successful affiliate marketing business. But if you're willing to put in the work, the rewards can be significant. What is the difference between affiliate marketing and multi-level marketing (MLM)? Affiliate marketing and MLM are both commission-based, but they operate differently. MLM involves selling products and recruiting others into a distributor’s "downline," where earnings come from personal sales and those of recruits. Affiliate marketing skips recruitment and focuses purely on earning commissions by promoting products or services to an audience. What is the difference between affiliate marketing and referral marketing? Affiliate marketing and referral marketing share similarities but differ in focus. Referral marketing relies on existing customers recommending products to friends for rewards, emphasizing personal connections. Affiliate marketing is broader, with individuals promoting products through blogs, social media or email to reach wider audiences and drive more sales. How does affiliate marketing overlap with other types of marketing? Affiliate marketing often works with strategies like online advertising and content marketing . Affiliates may use ads to drive traffic to their links or learn how to make a blog and videos to explain products. Combining these approaches helps affiliates boost exposure, attract clicks and increase conversions.

Get started with Dropshipping today For many eCommerce business owners, the allure of dropshipping sparkles with promise. Dropshipping is often touted as a means to “get rich quick,” with some top sellers earning well into five figures per month—if not more. But this begs the question: Is dropshipping worth it? Is this eCommerce strategy the golden road to success that some people make it out to be, or is it a misleading detour for small business owners?  Our opinion? With the right research and preparation, dropshipping is most certainly worth it. While it may not be an automatic road to quick riches, it can be a lucrative and fulfilling way to start an eCommerce business. You can simplify the process using an AI store builder  to help design, manage and launch your store efficiently. In this article, we look beyond the glossy veneer of convenience and low start-up costs, delving into the real heart of dropshipping. We'll help you discern whether or not this business model is right for you. Ready to start selling? Take our dropshipping website builder  for a spin. What is dropshipping? Dropshipping is a retail fulfillment method in which an eCommerce business sells products without stocking them. Instead, when the business receives an order, it purchases the items from a third-party supplier—like Modalyst —who handles delivery. This approach eliminates the need to store and maintain inventory, reducing overhead costs and simplifying logistics. It allows you to offer a wide range of products without the risk and expense of holding physical stock. Learn more: eCommerce vs dropshipping Is dropshipping still worth it in 2026? Yes, dropshipping is still worth it in 2026.  Whether you already own an eCommerce venture or are looking to start a business  in the space, dropshipping offers a low barrier to entry and less risk than traditional retail. As long as you work with trustworthy suppliers to guarantee product quality, it remains a legitimate eCommerce business model. However, it’s not for everyone. If you’re looking for a get-rich-quick scheme, you may be disappointed to learn that dropshipping still requires a lot of hands-on work to build into a million-dollar venture. You’ll need to select the right products, perfect your pricing and nail down an effective marketing strategy to succeed. But if you’re ready to grab eCommerce by the horns, you can enjoy the rewards of hard, honest work without having to do everything on your own. Build your eCommerce website  today with Wix. Why is dropshipping still worth it: Dropshipping advantages If you’re looking to start an eCommerce business or researching ways to expand your business, dropshipping offers several advantages worth considering. This model is not only accessible for newcomers but also provides established businesses with an efficient way to diversify their product range and reduce operational burdens: Low startup costs : As an entrepreneur, dropshipping allows you to start an online store without the need for upfront investment in inventory. You also don’t need to pay for the items you sell until a customer makes a purchase. This makes it an accessible model for nearly any type of business  in the retail space, especially those new to eCommerce. Flexibility and scalability : The dropshipping model offers the flexibility to operate from anywhere with an internet connection. It's scalable, allowing you to easily expand your product range without worrying about storage space or logistics. Wide product selection : Millions of products are available via dropshipping suppliers , and since inventory isn't purchased upfront, you have the freedom to test and offer a wide variety of products to gauge interest and adapt quickly to market trends. Automated business operations : Many aspects of a dropshipping business can be automated using various eCommerce tools and platforms. This automation can include order processing, inventory management and even certain aspects of customer service, reducing the time and effort required for day-to-day operations. No inventory management hassles : Since you don’t physically carry the products that you sell, you don’t have to worry about any issues with warehouse management, stock counting or unsold inventory. You can also save on warehouse and inventory storage costs. Access to a global market : Dropshipping allows you to sell to customers worldwide. You don’t have to worry about learning the ins and outs of international shipping or setting it up on your own. Reduced overhead costs : Without the need for physical storefronts, warehouses or warehouse employees, dropshipping significantly lowers overhead costs.  Bruno Brito, Dropshipping Specialist and CEO of Empreender, says “When you are starting a virtual store and do not have enough capital to invest in an initial stock, dropshipping is presented as a very attractive alternative. In the end, this model significantly reduced the financial risk.” Challenges of dropshipping While dropshipping offers numerous benefits, you need to consider its challenges as well. Despite its ease of entry and flexibility, dropshipping comes with some drawbacks that can impact the long-term sustainability and profitability of your business. They include: A constant need to find new products : The lifespan of most dropship products is about 60 months , after which the market becomes saturated and sales dry up. This means you must continuously research and monitor trends to stay ahead of the competition. Supplier reliability issues : Subpar product quality and spotty supplier reliability can destroy your reputation. Issues with suppliers, such as stock shortages or shipping delays, directly affect your customers, and you have limited control over these aspects. Limited branding and customization : Since products are shipped directly from the supplier, you have limited control over the branding and packaging of your products. This can make it harder to build a unique brand identity and customer loyalty. Shipping complexities : If you source products from multiple suppliers, shipping can become complicated. Customers may receive orders in multiple shipments, which can lead to higher shipping costs and customer confusion or dissatisfaction. High competition lowers potential profit margins : The low barrier to entry means that you may be competing with tons of other dropshippers who sell the same or similar products as you. In fact, 62.8% of dropshipping stores are located in the U.S. In turn, this can drive down prices and profits, particularly in popular niches. Standing out in such a crowded space requires great marketing, and the ability to identify trending products early. “If the retailer's goal is to achieve higher profit margins, dropshipping can be a challenge. This is because the model generally operates with lower margins, mainly for large competition in many niches.” - Bruno Brito, Dropshipping Specialist and CEO of Empreender. Customer service challenges : Handling customer inquiries and issues can get trickier when you're not in direct control of the inventory. You may find yourself waiting for your supplier to resolve issues with an order. To minimize these types of hiccups, you’ll need to define a fast, reliable way to communicate with your suppliers—while also taking ownership when a mistake occurs.  Limited control over inventory and lead times : Since inventory is not in your hands, you have limited control over stock levels and lead times. This can result in unexpected out-of-stock situations and longer delivery times. To minimize this, it’s important to work with reliable suppliers and implement inventory tracking tools that sync with your suppliers' systems in real-time. How much profit does dropshipping make on average? The average profit margin for dropshipping tends to hover somewhere around 20% to 30% , according to Zippia. Considering that the average retail fulfillment profit margin is 3% to 10%, dropshipping can yield much higher profit margins than other forms of commerce. Of course, this is just the average. The potential profit from dropshipping will vary widely based on various factors, including the type of products you're selling, your marketing strategy and the size of your business. Even within the same niche, there will be fluctuations based on the specifications of each product. Looking at recent data, the top product categories for profit potential include the following: Fashion and apparel : As one of the most rapidly growing niches, fashion and apparel see gross margins ranging from 30% to 50% , according to Fabric. The global apparel market is projected to reach USD 2.26 trillion by 2030 , expanding at a compound annual growth rate of 4.2% from 2026 to 2030. Electronics : This category, particularly significant in North America, has an estimated gross margin of around 20%, according to Fabric. Electronics account for about 30% of the North American dropshipping market , reports Ecommerce Platforms. Home and garden : This sector, which includes home décor and furniture, had a market value of $29.9 billion in 2022 and is expected to grow at a CAGR of 12.3% through 2028, per Dropshipping.com. According to Fabric’s data, gross margins in this category can be estimated at 50% to 60% for home décor and lighting, and around 45% to 50% for furniture​. Toys and baby products : Falling under the broader category of toys, hobby and DIY items, this niche can expect gross margins of 40% to 50%, according to Fabric. Ecommerce Platforms notes that these segments are driving significant revenue among online shoppers in various regions, including the U.S., Canada, Japan, China and Europe. Print on demand : An increasingly popular sub-section in dropshipping, the global print on demand market is anticipated to reach around $39.21 billion by 2030 . Although specific margin data is not provided, the rising market value suggests healthy profit potential. Explore how to start a print on demand business  and print on demand companies  to learn more. Food and personal care goods : Expected to grow at a CAGR of 5.8% from 2026 to 2032 , this market is becoming increasingly profitable​—especially in fragrances, cosmetics and skincare items. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Pro tip : Gross margin, which is calculated as the difference between sales and the cost of goods sold (COGS) divided by revenue, serves as an indicator of potential profitability in dropshipping. Which dropshipping model is best for your business? Each dropshipping model has its own set of advantages and challenges, including varying profit potential. Your choice will depend on factors like your familiarity with a particular market, available capital and long-term business goals. Conduct thorough market research to determine the best dropshipping products  and set your business up for success. Below are three key models to consider. 01. Low-ticket dropshipping This model involves selling lower-cost products (like socks or mugs) in high volumes. The idea is to make small profits on a large number of sales. The higher your average monthly sales volume, the greater your potential for a profitable dropshipping model. Profitability : The profits per item are relatively low, and many dropshippers in this category make less than $500 per month . However, with effective marketing and a high sales volume, profitability can increase. Strategy : Success in low-ticket dropshipping often hinges on effective digital marketing strategies to drive as much traffic and sales as possible. Consider using Facebook Ads, Google Ads and Instagram Ads—all of which you can create and manage from your Wix dashboard—to reach more people instantly. 02. High-ticket dropshipping High-ticket dropshipping  focuses on selling fewer but more expensive products, like furniture or luxury goods. High-ticket items tend to have an average price point of $200 and above. These items often have a higher perceived value and require a more targeted marketing approach. With this model, you can focus your efforts on marketing a handful of products each month versus hundreds or thousands of low-ticket items. Profitability : This model can lead to higher profits, potentially ranging from $1,000 to $10,000 per month, depending on factors like product selection, marketing and customer service.  Strategy : High-ticket items often require more detailed product descriptions, higher quality customer service and a more tailored marketing strategy. Seek products that are utilitarian-focused and/or focused around a particular niche, such as sports, hobbies or outdoor equipment. 03. Private-label dropshipping In private-label dropshipping , you sell products manufactured by a third party under your own brand name. This model allows for greater brand control and differentiation, helping you to build brand recognition. Profitability : While initial costs might be higher due to branding and customization, private-label dropshipping can yield higher profit margins due to brand loyalty and unique product offerings. Strategy : This approach requires a focus on brand-building, product quality and customer loyalty. Your marketing should emphasize your brand story, mission and values. Tips for a profitable dropshipping business Making dropshipping profitable requires a combination of strategic planning, market understanding and effective execution. It also requires patience, persistence and a willingness to continuously learn and adapt to the changing market.  While dropshipping offers flexibility and low startup costs, its success heavily depends on how you manage and grow your business. Here are actionable tips to help you navigate dropshipping and maximize your profits: Select a profitable niche : Choose a dropshipping niche  based on market demand, your interests and profitability. Research current trends and consider niches with less competition but high customer demand. Use research tools like Google Trends, SaleHoo or Jungle Scout (for selling on Amazon) to identify products with the most potential. Establish reliable supplier relationships : Partner with reputable suppliers who offer quality products and reliable shipping. Regular communication and good relationships with suppliers can lead to better deals and smoother operations. For more insight, see our recommended list of the top dropshipping suppliers. Optimize your website for sales : Do you know how to make a website  that drives sales? If not, take some time to learn. Ensure that your site is user-friendly, fast and optimized for conversions. High-quality images, detailed product descriptions and a seamless checkout process can significantly improve sales. Use effective marketing strategies : As Allison Lee, Editor at Wix, says " Think audience-first". Invest in marketing campaigns that target your specific audience. Utilize social media, SEO, email marketing and paid advertising to drive traffic and conversions. With Wix eCommerce, you can manage and optimize these campaigns directly from your site editor. Focus on customer service : Provide excellent customer service to build trust and customer loyalty. Respond promptly to questions and offer efficient problem-solving and a hassle-free return policy to enhance customer satisfaction. Offer competitive pricing : Part of knowing how to price your products for dropshipping  is knowing how to remain competitive. Research your competitors' pricing and offer competitive rates without compromising your profit margins. Consider offering discounts or promotions to attract customers. Continuously expand your product range : Keep your store fresh and appealing by periodically adding new products. Test different products to see what resonates best with your audience. Analyze and adapt : Regularly analyze your sales data, market trends and customer feedback. Use this information to adapt your strategies, product offerings and marketing efforts. More tips for starting a dropshipping business To set yourself up for success when starting a dropshipping business , it's important to lay a strong foundation for your business overall. In other words, make sure to: Research the market thoroughly : Before diving in, conduct extensive market research to identify trends, demand and competition. Understanding the market landscape is crucial for making informed decisions. Choose the right eCommerce platform : Select a platform that suits your business needs. For example, the Wix eCommerce platform offers features and integrations crucial for dropshipping, including a dropshipping website builder. Develop a strong brand identity : Create a brand that resonates with your target audience. This includes a memorable name, a professional logo and a consistent theme across all your marketing materials and in all your content creation. You can use Wix’s free business name generator  and logo maker  to get started. Legalize your business : Ensure you have all the necessary licenses and permits to operate legally. This may include registering your business, obtaining a tax ID for sales tax and understanding eCommerce regulations. Create a solid business plan : Outline your business goals, strategies, financial projections and growth plans. A well-thought-out business plan  can guide your decisions and keep you focused. Focus on SEO from the start : Optimize your website and product pages to increase search visibility and attract organic traffic. Use tools like Wix’s built-in SEO Assistant  to optimize content across product pages and blog posts. Wix’s Semrush integration  can help you find relevant, high-quality keywords that accurately describe your products and services.  Marcus Tandler, SEO expert, says “SEO tools are like fertilizer for a garden. They can promote growth and improve crops, but they cannot create fertile soil.” Network with other dropshippers : Join forums, social media groups and online communities related to dropshipping. Networking can provide valuable insights, advice and potential partnerships. Plan for customer support : Set up efficient customer service processes to handle inquiries, complaints and returns. Good customer service can lead to repeat business and positive reviews. Provide an FAQ and use automated tools such as pre-generated chat responses to help customers find the information they need quickly. Learn how online marketplaces work : Dropshippers often operate within online marketplaces where they showcase and sell their products. They sometimes use extra features, like chatbots, to help streamline the shopping experience. Navigating the dynamics of these marketplaces is key to success. Leveraging video content to showcase products can be a powerful tool in dropshipping, providing customers with a visual understanding of the items they are considering purchasing. Is dropshipping worth it? FAQ Does dropshipping really work? Yes, dropshipping can work but success depends on various factors, including product selection, supplier reliability, effective marketing and customer service.  While many entrepreneurs have found success with dropshipping, it's not without its challenges. The low barrier to entry results in high competition and the reliance on third-party suppliers can sometimes lead to logistical complications. Because dropshipping usually operates on thinner margins compared to traditional retail, it’s important to keep your costs in line and be strategic in how you scale. It's important to approach dropshipping with realistic expectations, understanding that success requires time, effort and strategic planning. With the right approach and dedication, dropshipping can be a profitable and rewarding business venture. Is dropshipping profitable? Yes, dropshipping can be profitable, but its success and profitability vary widely based on several factors. The average profit margin in dropshipping ranges between 20% and 30%. It can be higher or lower depending on the products and your overhead costs. Note that highly saturated markets may have lower margins due to the high level of competition. Dropshipping also requires you to think outside of the box and to differentiate your brand through marketing (there’s always a chance that another dropshipper might be selling the exact same products as you). Therefore, while dropshipping can be a lucrative business model, it requires dedication and strategic planning to be profitable. Is dropshipping legal? Yes, dropshipping is a legal business model. It's essential, however, to comply with relevant laws and regulations in your region, such as consumer protection laws, tax obligations and intellectual property rights. You’ll also want to be transparent about your business practices and maintain ethical relationships with both suppliers and customers. Consider hiring an accountant or legal business advisor to make sure that your business maintains compliance with all regulations within your area and chosen industry and that you have a full understanding of your legal liability. Is dropshipping dead? No, dropshipping is not dead. While it is a competitive and evolving field, it remains a viable business model for eCommerce. Over 263 million Americans shop online, and that number is expected to rise to 291.2 million by 2025 . The rise in online shopping and advancements in eCommerce technologies continue to support the relevance of dropshipping. Can dropshipping make you rich? Dropshipping can potentially earn you lots of money, but it's not a guaranteed path to becoming rich. The notion of “getting rich quickly” in dropshipping is more the exception than the rule. Success in dropshipping depends on various factors like choosing the right niche, maintaining good supplier relationships and adapting to market changes. While there are instances of dropshippers earning substantial profits, it's also common for many to earn modest incomes or face challenges. Like any business venture, dropshipping requires hard work, strategic planning and consistent effort. What are some product ideas you can dropship? The following categories have shown consistent demand in the dropshipping market: Fashion and apparel (clothing, accessories and footwear) Health and beauty products (skincare items, cosmetics and other wellness products) Electronics (gadgets, phone accessories and other consumer electronics) Home and garden items (décor, kitchenware and gardening tools) Fitness and sports equipment (yoga mats, resistance bands and home fitness products) Toys and hobby items (children’s toys, hobby kits and collectibles) Pet products (food, toys and accessories for pet owners) Eco-friendly products (sustainable and environmentally friendly products of all kinds) Print-on-demand products (customized apparel, mugs and other personalized items) Tech accessories (laptop covers, earphones and other tech gadgets) Is dropshipping worth it for beginners? Yes, dropshipping can be worth it for beginners, but it's important to approach it with realistic expectations and a willingness to learn. If you are new to eCommerce, dropshipping offers a valuable opportunity to gain experience in the field with a relatively low financial barrier to entry. What is the average dropshipping income? Like profit margins, the amount of money that you can expect to earn from dropshipping varies significantly. Some estimates note that most sellers actually bring home between 20% and 30% of their gross sales . In other words, if you gross $50,000 from dropshipping, your profit will be somewhere between $10,000 and $15,000. It’s worth noting that income from dropshipping can be influenced by a multichannel sales  strategy. For example, selling on multiple platforms like Amazon, eBay, Etsy and social media channels can help increase your reach and sales.  Other dropshipping ideas and products to consider T-shirt dropshipping Coffee dropshipping Tea dropshipping B2B dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping Pet dropshipping

Get started with Dropshipping today Did you know that 84% of eCommerce merchants say that finding a dropshipping supplier for their eCommerce website  is the most significant roadblock to starting their dropshipping business ? 84% of tens of millions of online sellers is a  lot of people. Specifically, online entrepreneurs who traditionally are super resourceful and embrace a good challenge. All of that is to say that finding dropshipping suppliers for your dropshipping business idea  is not easy. First, many well-established dropshipping companies don’t have a strong marketing presence on the internet. If they have a presence at all, it is sometimes buried in the backpages of Google Search results, making it almost impossible to find. Secondly, some dropshipping companies pose as reputable suppliers, when, in fact, they are not professionally managed - or even scams. The good news is that there are technology-based solutions to this problem. In the interest of chipping away at that 84% figure, here are 11 of the best dropshipping websites and dropshipping suppliers to get your business started, whether it's B2B dropshipping , branded dropshipping or a more conventional type. . What is dropshipping? Dropshipping  is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a customer places an order, the store purchases the item from a third-party supplier and has it shipped directly to the customer. Dropshipping can be a great way to start selling online  with little upfront investment. You don't need to worry about storing inventory or shipping products, which can save you a lot of time and money when starting a business . "Dropshipping can be an excellent choice for certain types of entrepreneurs, especially due to its advantages, such as low entry barriers and low initial cost.” – Bruno Brito, dropshipping specialist and CEO of Empreender Learn more: Is dropshipping worth it? How to find a dropshipping supplier? Online dropship and wholesale  supplier directories can make it easier and quicker to find suppliers for your business (especially when considering certain dropshipping niches ). These research tools are encyclopedic, listing and categorizing thousands of dropshipping suppliers and their product offerings. Some of these directories are free but the paid ones tend to vet and research their suppliers thoroughly before publishing them to their sites. Vetting suppliers takes quite a bit of time. For those with limited resources, I believe this is a premium worth paying for. On top of that, you can research whether a supplier is legitimate using search engines, looking for testimonials, verified reviewers and other resources. 11 best dropshipping suppliers Spocket Saleoo Worldwide Brands Modalyst Inventory Source DSM Tool Printful Printify AliExpress BigBuy Importify 01. Spocket  Spocket offers a curated network of high-quality suppliers, primarily from the US and Europe, providing fast shipping and premium products across various categories. It’s known for its seamless integration with platforms like Wix, making it an ideal choice for automated dropshipping. Pros:  Spocket ensures fast shipping from local suppliers, with premium-quality products and branded invoicing options. Its user-friendly interface makes it easy to manage inventory and fulfill orders. Cons:  Some premium suppliers are available only on higher-tier plans. Pricing : Free trial for 14 days; paid plans start at $39.99/month. 02. SaleHoo New Zealand-based Salehoo  was founded in 2005 and has served over 137,000 merchants since then. Salehoo is a search directory that features more than 8,000 suppliers and gives you access to more than 2.5 million different types of products, across a variety of types of businesses . Pros : It's difficult to find legitimate dropshipping suppliers offering brand name companies. SaleHoo verifies every supplier and guarantees that its products are legal and authentic. They also have exceptional customer service and a robust resources center. Cons : SaleHoo is a directory, not an integrated technology solution for your store. You cannot sync products directly from suppliers on their database. Furthermore, while the database has 1000s of pre-vetted suppliers, it needs to be refreshed and updated with newer vendors. Pricing : Starts at $67/year. 03. Worldwide Brands Worldwide Brands  is a U.S.-based company that was founded in 1999 by power eBay seller Chris Malta. Worldwide Brands is one of the oldest incumbents in this space, with over 20 years of experience since its founding. Like SaleHoo, Worldwide Brands helps you find and learn about wholesalers and distributors from around the globe. Worldwide Brands boast of more than 16+ million certified products. Pros : One of the advantages of being a veteran in the industry is that you can build up an impressive menu of options. That is precisely what Worldwide Brands has done well. Cons : Suppliers on their platform will require that you have a tax I.D. before they do business with you. This can add friction when starting new relationships through the platform. Beyond this, their customer service is limited. They do not offer live chat, and their email support takes almost two business days to get back to you. Pricing : Starts at $299/year. 04. Modalyst Modalyst  is dropshipping automation software for online businesses. It offers automation tools to streamline starting a dropshipping business  and a large marketplace of high-quality suppliers and best dropshipping products. Modalyst also has an official partnership with AliExpress. Through this partnership, eCommerce store owners (see our guide on what is eCommerce ) get access to the AliExpress Dropshipping Center, analytics on trending products and a suite of tools to import and sell AliExpress products directly on their storefronts. The site also offers integrations with the Wix eCommerce platform . You can also manually upload their products to your store via CSV file. Through AliExpress, Modalyst connects you directly to: 100+ million dropshipping products 4,000+ product categories Analytics on best selling AliExpress products Chrome Extension to import products and sync customer orders in a single click Pros : Modalyst has a curated Marketplace of its own with US and EU-based suppliers and they thoroughly vet them to ensure that they’re willing to meet their high standards. Further, all dropshipping suppliers on its Marketplace must meet strict return, shipping and pricing requirements , all of which are pre-negotiated by Modalyst. This means that, as a merchant, there is no need to hammer out separate deals with each supplier you work with. Cons : You must upgrade to the Pro plan to add premium, brand name products to your store. Pricing : A free plan with limited features is available, while the paid plans start at $35/month. 05. Inventory Source Inventory Source  is a US-based dropshipping provider that has been in business since 2002. Inventory Source is both an inventory management tool and catalog of suppliers, with integrations to eCommerce platforms and online marketplaces. Their inventory management module manages price markup, low stock limits, custom categories, and product filters. Merchants can integrate their own existing suppliers as well as use the supplier directory. Their supplier directory includes product details, images, pricing, and current stock levels and gives you access to 200+ suppliers across the USA and China. Their dropshipping suppliers have extensive catalogs, with some containing tens of thousands of products. Overall, these products span 30 different categories, including clothing, electronics, books, outdoor items, and pet supplies. Pros : Inventory Source updates your product inventory and virtual storefront with the latest data from your suppliers. They also route orders to your suppliers and sync the shipment details with customers automatically. Cons : Their starter plan only lets you connect with one supplier. If you intend to source from multiple suppliers, you'll need to pay additional monthly fees. Pricing : Inventory Automation starts at $99/month and Full Automation at $150/month. 06. DSM Tool DSM Tool  is an automation solution designed to streamline your dropshipping business on eBay. Their tools allow you to add products to your eBay store from various vendors, including Walmart, Sears, Aliexpress and Amazon U.S., UK, France, Germany, and Canada. Pros : DSM Tool allows over 50 listings for free subscribers and up to 150,000 listings for paid subscribers. Furthermore, beyond AliExpress, DSM tool connects you to other catalogs such as Walmart and Amazon. You can choose any of the suppliers and start selling immediately. Cons : DSM Tool only has 50 dropshipping suppliers in its database, which is relatively limited when compared to the competition. Pricing : Free plan available, with paid plans ranging from $24.97/month to $499.97/month 07. Printful Printful  is an on-demand order fulfillment platform that fulfills and ships products, including clothing, accessories and lifestyle items for eCommerce entrepreneurs. Printful offers a variety of features, including direct integrations, design and photo services, and fulfillment arms in both North America and Europe. If you are an entrepreneur or small business owner who wants to start selling online, Printful can help you jumpstart your online business. To get started, link your store with Printful . Once you are connected, you can design products and see how they’ll look in real life with their online mockup generator . You can add as many products as you want to your storefront, and no inventory will be printed until an order is placed. That means you do not have to store any inventory. You can then promote your dropshipping store to start making sales. When you make a sale, Printful will print it, pack the item and ship it directly to your customer for you. Printful was founded in 2013 and is the industry leader in print-on-demand dropshipping. Pros : Printful is located in both the United States and Europe, meaning delivery to customers is fast and localized. You will face no problems selling to a global audience. Printful's ship times, on average, takes three to four business days. Further, with Printful, you can add your brand logo to a shipping label and also create a packing slip. Plus it’s easy to integrate Printful with eCommerce platforms like Wix . Cons : Their product catalog focuses mostly on clothing. Likewise, shipping fees can add up so you'll need to make sure to incorporate the costs into how much you charge. Pricing : No setup fees or ongoing membership costs. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 08. Printify Printify  is a dropshipping and print on demand company  for small businesses. They provide custom printing solutions on a wide range of items including clothing, gift and novelty items and accessories. Pros : Printify has a strategic partnership with multiple print providers around the world. These providers are located in major regions, including the U.K., the USA, Canada, China, Germany, and the Czech Republic. Printify has integrations with various eCommerce solutions, including Etsy, eBay, and Wix. Beyond this, they offer a merchant protection policy that covers image quality control, reprints, and refunds. Cons : Printify, compared to Printful, has fewer customization and branding options and integrations with fewer sales channels and third-party marketplaces. Pricing : For those who are just starting, they offer a free plan. Printify also has paid membership options, starting at $29/month. Learn more: How to start a print on demand business 09. AliExpress AliExpress , a subsidiary of Alibaba, is a global eCommerce catalog headquartered in China. While their DNA is direct-to-consumer, they have an enormous market of online businesses sourcing products directly from the vendors listed on their platform. One of its most compelling features is the high profit potential of their products. 10. BigBuy BigBuy  is one of the leading dropshipping providers in Europe. Headquartered in Spain, it’s a B2B eCommerce company that sells thousands of items to businesses of all kinds. It specializes in merchants who resell their products through the online channel. The list above is not exhaustive, but it is meant to highlight the solutions that deliver the most value for online merchants. This list will likely evolve as new trends emerge, and companies enter the b2b eCommerce arena. Nonetheless, I hope you find it useful when you are figuring out how to start your business . 11. Importify Importify  simplifies dropshipping for both new and experienced merchants, enabling quick product imports from suppliers like AliExpress and Amazon directly to online stores. Its intuitive interface and straightforward setup cater to users across all levels, enhancing product variety with ease. Designed for ecommerce platforms like Wix, Importify streamlines supplier management and order fulfilment, making it an essential tool for efficient online store operations. Key Features: Product Importer: Seamlessly import product listings from 30+ supplier marketplaces including AliExpress, Alibaba, Amazon, Walmart, etc. Supplier Management: Maintain a curated list of reliable suppliers. Override or switch suppliers with one-click. Order Optimization:  Place orders faster, Minimize manual work through automations. Pros:  User-Friendly Interface, Excellent Customer Support, and Efficient Operations: Importify excels in providing a seamless and hassle-free experience, praised for its intuitive design, prompt customer service, and time-saving automation, making it a top choice for both beginners and experienced dropshippers Cons:  There is no free plan available. Pricing: Basic: $14.95/month Premium: $27.95/month Gold: $37.95/month Free Trial available on all plans Ready to start selling? Create your dropshipping business today . How to spot bad dropshipping suppliers We've talked about the best dropshipping suppliers out there but you also need to make sure you know which to avoid. Here are the top 5 tips for how to spot (and avoid) bad dropshipping suppliers: Check for negative reviews:  Read reviews from other businesses that have used the supplier. If there are a lot of negative reviews or the supplier has a poor reputation, it's a red flag. Beware of low prices:  If the prices are too good to be true, they probably are. Be wary of suppliers who offer prices that are significantly lower than their competitors. Ask about shipping times:  Make sure the supplier can ship the products you want to sell to your customers in a timely manner. If the shipping times are too long, it could lead to customer dissatisfaction. This is also a good way to make sure the supplier is easy to communicate with. If they're slow to respond to emails or phone calls, or they're not responsive to your questions, then it won't be a good fit for you. Get quotes from multiple dropshipping suppliers:  Compare prices and shipping rates from multiple suppliers before you make a decision. This will help you ensure that you're getting the best deal. Pay attention to how transparent the supplier is about pricing, too. If they don't disclose all of the fees involved in shipping and handling, or they use hidden charges, then look elsewhere. Be clear about your expectations:  Make sure the supplier understands what you need and what you expect from them. This will help to avoid any misunderstandings down the road. If they're not willing to customize their products or services to meet your needs, it's a bad sign. How to approach a dropshipping supplier Before you reach out to a supplier, take some time to research them online. Read reviews from other businesses that have used them and check their website for information about their policies and procedures. This will help you to avoid wasting your time with suppliers who are not a good fit for your business. Once you get in contact with suppliers, be clear about what you're looking for. This includes the products you want to sell, the quantities you need and the shipping times you require. The more specific you can be, the better. Here are some specific things to include in your initial contact with a dropshipping supplier: Your name and contact information The products you are interested in dropshipping The quantities you need The shipping times you require Your budget Any other relevant information It's also a good idea to attach a product catalog or other information about your business to your initial contact. This will help the supplier understand your needs and see how they can help you. Once you have found a dropshipping supplier that you're interested in working with, it's important to build a good relationship with them. This means being responsive to their inquiries, communicating clearly and being honest about your expectations. By building a good relationship with your supplier, you can ensure that they're willing to go the extra mile to help you succeed. Tips for working effectively with dropshipping supplier Working with dropshipping suppliers can lead to a profitable business but it requires careful planning and effective communication. Here are some tips to help you succeed with your dropshipping venture: Choose reliable and reputable wholesalers: Select dropshipping wholesalers with a proven track record of reliability and positive reviews. Research potential suppliers thoroughly, considering factors such as shipping times, product quality and customer service. Opt for wholesalers with transparent business practices to avoid complications. Communicate effectively: Establish clear and open communication channels with your dropshipping wholesalers. Regularly check in, seek updates on stock levels and inquire about any changes to their processes. Effective communication helps prevent misunderstandings and ensures a smooth working relationship. Prioritize customer support:  Choose a supplier with responsive, reliable customer support to handle any issues quickly and efficiently. Whether it’s delayed shipments, damaged products or inventory errors, strong support ensures problems are resolved fast. This helps you deliver a smoother, stress-free experience for your customers. Test product quality: Before committing to a partnership, place sample orders to assess the quality of the products and the efficiency of the wholesaler's fulfillment process. This firsthand experience allows you to evaluate the products' condition upon arrival and the overall customer experience. Negotiate favorable terms: Negotiate terms that benefit your business, such as discounted prices for bulk orders, flexible payment terms or priority processing for your orders. Establishing mutually beneficial terms helps improve your profit margins and strengthens your overall partnership with the dropshipping wholesaler. Automate processes: Use automation tools and software to streamline order processing, inventory management, and communication. Automation not only saves time but also reduces the risk of errors in order fulfillment. Look for tools that integrate seamlessly with your eCommerce platform and the systems used by your dropshipping wholesalers. Dropshipping suppliers FAQ How do I verify the legitimacy of a dropshipping supplier? To verify a dropshipping supplier's legitimacy: 1. Check their business registration 2. Read online reviews about them, make sure to read a lot 3. Request references 4. Verify their contact information 5. Ask for product samples to really test quality 6. Check industry associations 7. Investigate their online presence, including their website How do I negotiate terms with dropshipping suppliers? To negotiate the best terms with your dropshipping suppliers you should: 1. Research market rates 2. Build relationships first 3. Demonstrate potential volume 4. Request bulk discounts 5. Discuss exclusivity options 6. Negotiate minimum order quantities 7. Ask about payment terms 8. Discuss shipping and return policies Can I use multiple dropshipping suppliers for my store? Yes, you can use multiple dropshipping suppliers for your store. Benefits include wider product range, reduced risk of stock-outs, competiting pricing, potentially faster shipping with geographic diversity and increased product availability. How do I handle quality control with dropshipping suppliers? To effectively handle quality control with dropshipping suppliers order samples regulary to test quality. Make sure to monitor customer feedback closely and address any complaints. Set your own clear quality standards and hold suppliers to them, you can even implement a supplier rating system and conduct periodic supplier audits. What are the pros and cons of domestic vs. international dropshipping suppliers? Pros of domestic suppliers: Faster shipping times Lower shipping costs Easier communication Simpler returns process Familiar quality standards Cons of domestic suppliers: Higher product costs Limited product selection Pros of international suppliers: Lower product costs Wider product variety Unique items Cons of international suppliers: Longer shipping times Higher shipping costs Potential language barriers Complex customs procedures Variable product quality and harder to test Can I white-label products from dropshipping suppliers? Yes, many dropshipping suppliers offer white-label options. This allows you to add your brand logo to products, customize the packaging, create unique product labels, offer personalized invoices, develop custom product variants and design brand inserts. How do I integrate dropshipping suppliers with my ecommerce platform? To integrate dropshipping suppliers with your Wix ecommerce platform: 1. Use Wix's Modalyst app for automated dropshipping 3. Use Printful app for print-on-demand products 4. Add Spocket app for US/EU suppliers 5. Implement Printify for custom products 6. Use DSers app for AliExpress automation 7. Manually add products using Wix's product upload feature 8. Sync inventory with CSV file imports 9. Use Wix's API for custom integrations 10. Set up automatic order forwarding to suppliers Is dropshipping legal in the US? Yes, dropshipping is legal in the US. It's a legitimate business model where you sell products to customers without holding any inventory. Instead, you purchase the items from a third-party supplier who ships them directly to the customer. Is dropshipping still profitable? Dropshipping can still be profitable, but success largely depends on factors like choosing the right products, effective marketing strategies and understanding market trends. The profit potential remains significant if you focus on in-demand products and manage your business efficiently. For example, the beauty industry is projected to grow significantly, reaching $758 billion by 2025, so this could be a good niche to hone in on. Is $100 enough for dropshipping? Starting a dropshipping business with $100 is possible but will require careful planning. The majority of the budget will likely need to go toward initial marketing, such as running basic ad campaigns or promoting on social media. While $100 can help you get started, scaling the business will require reinvesting profits into advertising, platform fees and possibly better tools. Who is the highest paid dropshipper? The exact earnings of the highest-paid dropshippers aren't publicly disclosed, but some individuals, like Gretta van Riel and Kevin Zhang, have built multi-million-dollar businesses through dropshipping. Gretta van Riel is known for creating several successful eCommerce businesses, while Kevin Zhang generated millions in revenue by creating effective marketing strategies. Dropshipping product ideas to sell T-shirt dropshipping Coffee dropshipping Tea dropshipping B2B dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping Pet dropshipping Private label dropshipping

Want a portfolio that builds itself? Try Wix’s AI Website Builder → When becoming your own boss, you have the freedom to set your own rules. Here's everything you need to know on the journey to become a freelance graphic designer. Starting a freelance career can unleash a wide range of emotions, from the terrifying to the empowering. While it might not be the easiest of professional paths, running your own graphic design business does guarantee a sense of satisfaction and accomplishment, knowing your every cent was earned through your own hard work and skills. To help you on your journey to self-employment, we’ve compiled a list of the most important things to keep in mind when becoming your own boss. Say hello to the complete checklist on how to become a freelance graphic designer, covering everything from creating a website , how to make a website and setting up a productive working station, to creating a graphic design portfolio , to demanding compensation from clients (on time, please!). Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. What is a graphic design freelancer? A graphic design freelancer is a professional who offers graphic design services on a freelance basis. Instead of being employed by a specific company or agency, a graphic design freelancer operates independently and is self-employed. Freelancers in graphic design are typically hired on a project-by-project basis by clients who require design expertise for various visual communication needs. Graphic design freelancers possess skills in visual communication, layout design, typography, color theory and the use of graphic design software or other design tools. They may work with clients from diverse industries, including marketing, advertising, publishing and web development. Learn more: Types of designers How to become a freelance graphic designer Master your design skills Make bureaucracy your friend (or at least try) Personal branding is key Be business savvy and prepared Client better have my money Juggle the perfect work-life balance Stay updated in the industry Market yourself Illustration by Wix user  Jennifer Xiao 01. Master your design skills Freelance graphic design isn’t just about creative ideas – it’s about turning those ideas into visually stunning, professional-quality work. That starts with sharpening your technical skills. Mastering tools like Adobe Illustrator and Photoshop is a solid foundation when you’re just starting out. If you’re not comfortable with them yet, take the time to explore their features and practice. The more you familiarize yourself with these tools, the better prepared you’ll be to handle client projects with confidence. Investing in your education is an important step, whether through formal programs or online courses. Webinars and specialized lessons can help you refine advanced software techniques or branch into niche skills, like creating vector illustrations or 3D modeling. These small time commitments can lead to major breakthroughs as your career grows. Building on your technical skills, don’t forget the core principles of great design. Understanding color theory, typography and layout principles can stop a design from “feeling off” and turn it into something polished and professional. Try staying curious about emerging tools, dynamic trends and new techniques. Could an online animation workshop add motion design to your offerings? Could experimenting with AI design tools open new horizons? Whether it’s upgrading your software know-how or branching into fresh skills, every step forward means more confidence and opportunity. 02. Make bureaucracy your friend (or at least try) Becoming self-employed means, first and foremost, starting a business on your own. This requires a lot of hands-down, hardcore finances on your part. While it’s the job itself that you love most, know that freelancing is just as much about business and numbers as it is about design. Here is what you need to look out for in order to remain on top of your paperwork at all times: Open a business: Research the basic laws of starting a web design business in your location. Consult with your local authorities about the process, then register as a small business. Tax payments: Consult with a tax accountant and read up on tax laws for independent contractors – it’s important to know what fraction of your payout per assignment must be paid to the government. Work permits: Look into all relevant permits and permissions you might need to obtain. For example, some local authorities require specific permits for working from home. Bookkeeping: Set up a financial bookkeeping system that works for you and complies with the local filing laws. Note that there are many affordable online platforms that can benefit you with this. Get folders (physical, virtual or both) to file all invoices and payments. Be as organized as you can with this – we recommend arranging all paperwork by month and year. Some freelancers choose (or are entitled by law) to hire an accountant to help them file paperwork. If you’re thinking of hiring an accountant, make sure the decision is financially plausible for you. Plan ahead: Even if you’re just starting your career, it’s not too early to plan ahead. In fact, when it comes to saving for your retirement, the earlier the better. Take the time to decide on your savings, whether it’s a pension fund or any other form of long-term savings, and make sure to contribute regularly. 03. Self-branding is key Some newly-freelance graphic designers feel that their portfolio doesn’t align with the kind of jobs that they’re interested in getting. In those cases, it might be tempting to work on free personal projects before even looking for the first job, from book cover ideas to wedding invitations. But if you’re as well-trained and professional as we know you to be, remember that your portfolio will grow with time and experience, and that’s fine. When starting out, it’s better to work on your personal branding rather than create new projects – and the job offers are sure to follow. As with most branding projects, concentrate on a great website, strong logo and branded merchandise - including taking inspiration from some great general portfolio website examples. Online portfolio : A sharp online presence is a must for getting the clients and projects you want. Portfolio websites serve as the foundation for your branding efforts, and are a useful way to introduce yourself to potential clients. Approach making your online design portfolio just as you would any other design project. For some inspiration, check out these graphic design magazines to see what other designers are doing online. Go for a website design that creates an experience and is also beautiful in its own right, showcasing you at your very best. Curating only your best and most representative work (around six to eight projects) is recommended. You can also use your portfolio website as an online store , enabling you to sell art online as an additional source of income. Take inspiration from these freelance websites. Make sure to add an updated version of your graphic design resume, your contact information and social media links, so that clients can reach you easily. Also include a written summary explaining who you are and what it is that you do. Last but not least, remember to make your website mobile friendly. Personal logo: While a logo is not a must for graphic designers, it’s also best not to type your name in Arial font at the top of your paperwork or website. Whether it’s an actual logo, an icon or any other creative interpretation, make your skills stand out across all platforms. You can use a logo maker to create your own, or check out logo ideas to get inspired. Need a name first? Check our our design name generator for inspiration. Branded merch: The visual language and brand identity you’ve crafted for your business should be carried across to your stationery as well. Sprinkle some of your creative stardust on your official papers, helping you stay on brand every time you generate an invoice or write a check. Brand your freelance business with a cohesive visual language. 04. Be business savvy and prepared Freelance work is much more fluid and dynamic than a nine-to-five job. You could be overloaded with work for several months on end, then scratching for any gig you can find soon after. One way to acknowledge that it’s common for work to come and go in cycles, and it’s nothing to worry about. Some other ways to prepare for this include: Save for a rainy day: Keep track of your expenses and income. As self-explanatory as it may sound, make sure that your expenses don’t go over your earnings. When starting your own business, try to have a few months worth of living expenses saved up on the side, which could come in handy during the quieter periods. Make a yearly plan: Work out a personal annual budget, and be as realistic as you can with your forecast. Write down all major expenses that you anticipate to help you prepare in advance (Are you going on a holiday? Is your best friend getting married?). Making an annual business plan, rather than a monthly one, will enable you to navigate your finances knowledgeably and efficiently. 05. Client better have my money Working with clients is a tricky art form of its own. Going into it, remember that your work is valuable. Your clients have a need, and you provide them with a solution – a service business that deserves compensation, with actual money. Follow these guidelines to ensure that you get what you deserve: Never work for free: No matter what credit they may promise, the crazy exposure you might receive or the esteem and prestige, design is your profession and you deserve to be paid for what you do. Unless you work for a nonprofit or an important cause that you’re truly passionate about, it really is as simple as that. Sign a contract: A design job is a business transaction. As such, it requires a contract to clearly detail each side’s obligations. A contract is an important method of protecting your rights and preventing major surprises from popping up down the line (such as the client suddenly asking for an animated GIF version of the logo on the day of the deadline). The contract should also detail the work process, so that both sides know what to expect. Use mood boards to help you plan your work and make sure to specify how many optional designs you’ll be presenting to the client in the first stage (we recommend around three initial designs). You'll also want to specify the number of revisions you plan on doing from there. This should prevent you from being dragged down the rabbit hole of never ending comments (“My cousin doesn’t like purple, please change”) and endless back and forth conversations (“Not too fond of orange, either”). Also, make sure that your contract protects your intellectual property rights. Payment terms: Before going into a project, agree on its payment terms and include those on your invoice. The standard is usually 30 days since terminating the project. In case a client is late on payment, enforce your right to be paid on time. You can also charge interest on late payments (look into legislation on this one, too). Just as you’re expected to meet your deadlines, the client should also meet payment deadlines. Payment stages: In long-term projects, you don’t have to wait until the very end to get the cash flowing. Before accepting the project, set payment stages so that you get paid as you go. You can determine a schedule that includes a deposit to be paid upfront (before you begin working), followed by an extra payment stage midway, and finally the majority of the total to be paid at the end of the project. Define clear dates for each of the stages, and include those in your contract. Pricing done right: Deciding what to charge for a project is never an easy call. Therefore, always base your pricing on market research. Establish a minimum rate, so you know not to take on projects below that number. Estimating how much you’ll charge per project can be done either according to an hourly rate, or according to the scope of the project. If you go for the latter, we recommend charging by the amount of assets included, with an added margin for modifications (usually about 30%). 06. Juggling the perfect work-life balance Differentiating work from personal life is much easier when you leave the office at the end of a work day. But when home is also your office, and the success of your new business lies solely in your hands, it’s harder to tell the two apart. Set your limits early on, so that you know when it’s okay for you to indulge in an extended late brunch, versus the instances in which work might overflow into the weekend. Working hours: When a client hires your services, it’s easy to feel like you owe them the world. But luckily, you don’t. Leave room for your personal life by setting daily work shifts and not going overtime. Work for a total of eight to nine hours per day, but no more. Create a routine by sticking to regular start and end times for your day, with regular breaks (a few quick five to ten minute breaks and one that’s significantly longer). A room of one’s own: Freelance design work can be done almost anywhere, or more specifically wherever there’s WiFi, but productivity is a completely different matter. Create a working environment that puts you in the right mood, and be sure to keep distractions to a minimum in order to better manage your time. One rule of thumb we can vouch for: working in bed is never a good idea. What friends are for: Freelance life can sometimes get very lonely. Find people you trust and make a point of asking their professional opinion from time to time, or hop on a video chat. Creativity and inspiration often happen when people collaborate, so reach out when you’ve hit a creative designer block or could simply use someone to talk to. Just say no (sometimes): Being self-employed doesn’t mean that you have to accept all projects that come your way. Knowing when to say no to a job offer is part of the game, too. Taking the wrong job can often lead to frustration, or clog up your schedule so that you’re unavailable for better offers that might be right around the corner. As you learn what’s right for you, don’t be afraid to turn down projects that you’re not excited about and that won’t take you in the right professional path. 07. Stay updated in the industry The design world never stands still. New tools, trends and techniques are constantly emerging, and as a freelancer, staying in the loop isn’t just a good idea – it’s a must. Think of it as part of your job to keep your skills sharp and your work relevant. Start by setting aside a little time each week for research and learning. Follow leading design blogs and subscribe to newsletters. Staying inspired by other designers’ work not only keeps you motivated but also gives you insight into what’s trending in the market. Don’t forget the value of being part of a creative community. Attend design conferences, local workshops or even virtual meetups to connect with other professionals. Not only do these spaces offer exposure to fresh ideas, but they can also lead to valuable networking and collaboration opportunities. You also need to keep your portfolio in check. Update it regularly to include your latest and greatest projects. This will keep your work aligned with updated industry standards and client expectations. The industry will always evolve, and by staying curious and adaptable, you can grow alongside it. 08. Market yourself Now that you’re ready to go, it’s time to land your first clients as a freelance graphic designer. Remember that finding clients will get easier with time. Once you have a few happy customers, they’ll do most of the word-of-mouth for you, so that things will eventually gain their own momentum and traction. But until you hustle your way to the top, here are a proactive few steps to get you started: Bring traffic to your site: Ensure that your portfolio website is optimized to be found on search engines like Google by upping your SEO (Search Engine Optimization). Add relevant keywords for your field and specialty to improve your chances of showing up in Google search results. Consider including your title or speciality as part of your domain name (for example, ‘yournamedesign.com’). Add metadata and alt text to your visuals, and include social links and buttons to your Pinterest design so people can easily share your work. Social media: Make the best out of social networks such as LinkedIn, Facebook and X. Being knowledgeable on tips for Instagram design is also crucial, as Instagram is one of the best social platforms for designers to display their work. Reach out to your friends and followers online to announce your recent shift into freelancing. Referrals and work offers often come from people who already know and appreciate you. Be sure to also utilize more niche, professional social platforms like Behance, Dribbble and Vimeo. Network: Even if terms like ‘networking’ cause you to cringe, don’t worry. You needn’t be a pushy salesperson, shaking hands and passing out business cards. Just being yourself, keeping in touch with peers and getting to know people from the industry can help you form genuine connections that might prove themselves valuable. That being said, don’t shy away from networking opportunities like online classes and communities, design contests, and more, and if you decide you want them, you can always create business cards that really highlight your design identity. Focus on the client: When communicating with a client, try to focus the conversation around their needs and vision, and less on your skillset. Remember that freelance work is about providing service to a client. As a result, your work won’t be measured by how gorgeous your designs are, but by how well you’re able to solve your clients’ problems. Online job boards: Job boards such as the Wix Marketplace are a good opportunity to jumpstart your freelancing career as a professional designer . It’s also okay to accept some lower wage jobs when getting started – you just need to get on the right path.

Design high-end sites with efficiency on Wix Studio. Start creating today → If you’re exploring Framer alternatives, the right website builder can be the difference between spending hours tweaking layouts or perfecting them in minutes. While Framer has gained popularity among designers for its canvas-based editing, it’s not the only way to build a great website.  Some platforms offer more design flexibility, stronger eCommerce tools, better SEO features or even just pricing that fits your budget. And if you’re thinking about how to make a website  that’s scalable, fast and easy to manage, there are plenty of alternatives worth considering. Let’s explore the top 10.  TL;DR: Framer alternatives If you’re looking for a platform that combines the design freedom of a canvas editor with enterprise-grade scalability,  Wix Studio  is the top contender. With advanced design capabilities, a robust business platform and AI design tools , you don’t need third-party plugins. Strengths:  Fully responsive web design with AI capabilities and concurrent collaboration for teams. Limitations:  Premium plans are required to unlock certain features and add additional collaborators. Here’s a quick recap of the platforms to help you find your best fit: Platform Best for Top advantage Pricing (starts at) Wix Studio Agencies & Enterprise Enterprise-grade scale, responsive AI & concurrent collaboration. $19/mo Wix Small Business & DIY Massive library of 2000+ templates & built-in business apps. $17/mo Webflow Designers & Devs Clean code export & deep CMS for complex data. $14/mo WordPress Content Sites Ultimate flexibility with 60,000+ plugins & data ownership. Free (Hosting ~$3–$50+) Squarespace Creatives Fully managed platform with curated, high-end templates. $16/mo Figma Prototyping Industry standard for real-time multiplayer interface design. $12/dev seat/mo Dorik Landing Pages Extremely low learning curve & affordable pricing. $20.75/mo Softr SaaS Tools Turnkey client portals powered by Airtable/Google Sheets data. $49/mo Contentful Custom Apps API-first content delivery to any device (web, mobile, app). $300/mo Duda Agencies Dedicated tools for client management & white-labeling. $19/mo Check out our full guide on Wix Studio vs Framer  to see which platform fits your needs best. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers 10 Framer alternatives Below are the platforms that compete with Framer, ranked by their versatility and capabilities. Wix Studio Wix Webflow WordPress Squarespace Figma Dorik Softr Contentful Duda 01. Wix Studio Wix Studio  is a professional website platform built for designers, developers and marketers to create client websites at scale. It balances total creative freedom with powerful backend tools, making it ideal for those who need to manage complex projects and client handoffs. Key features: Templates & web design:  Supports fully responsive templates and custom designs with flexbox layout controls. Features include no-code animations and a Figma to Studio plugin  . AI website builder:  Built-in AI website builder and AI tools (AI assistant, visual sitemap, wireframe generator) speed up development.  Apps & plugins:  Leverage the Wix App Market with robust full-stack business solutions (stores, bookings, events) and third-party apps. Developers can use REST and Wix headless APIs for custom integrations. Security & reliability:  Enterprise-grade website security and infrastructure with AWS/GCP data centers, 99.99% uptime and 24/7 monitoring. Includes SOC 2 Type 2 and ISO certifications. Ecommerce:  Native eCommerce platform via Wix Stores with product galleries, multi-currency checkout, abandoned cart recovery, custom rules and multiple online payment processing . Hosting & domains:  Multi-cloud website hosting is included. Annual plans include a free custom domain name voucher for one year. Blog integration:  Built-in blog maker with customizable layouts and SEO-friendly structure. SEO tools:  Comprehensive SEO features including editable meta tags, custom URLs, schema markup tools and automated sitemaps. Customer support:  24/7 callback support included for all plans, live chat from 2am-6pm EST and priority support for higher tiers. Wix Studio Academy offers expert resources for those in need. Pros & cons: Pros:  Designed for professional workflows with collaboration features and enterprise-grade website security . Includes hosting, multi-cloud infrastructure and automatic scaling to traffic spikes. Cons : Requires a Studio plan to unlock premium features like connecting a custom domain. Pricing : Basic:  $19/mo (billed annually). Standard:  $27/mo (billed annually). Plus:  $34/mo (billed annually). Best for:  Agencies, freelancers and enterprise teams that need collaborative workflows and design freedom. “What makes Wix Studio different isn’t just its strong set of features, it’s the way it brings everything together. Design freedom, seamless collaboration and built-in business tools, all working in sync so agencies can do more, and do it better.” Explore Wix Studio comparisons: Wix vs Wix Studio Wix Studio vs Elementor Wix Studio vs Shopify 02. Wix Wix  is an all-in-one drag-and-drop website builder that allows anyone to create and grow a professional site with integrated tools. While Framer focuses heavily on design, Wix provides a broader ecosystem of built-in business features, ideal for users who need a functional site, fast. Key features: Templates & web design:  Over 2000 designer-made, customizable website templates with a drag-and-drop editor offering pixel-level control. AI website builder:  Wix's  AI website builder  auto-generates sites based on user input and refines them with conversational prompts. Apps & plugins:  The App Market offers hundreds of apps for marketing strategies , eCommerce, website analytics and more. Security & reliability:  Hosted on a global multi-cloud infrastructure (AWS, Google) with free SSL/TLS, 24/7 monitoring and 99.99%  uptime. Ecommerce:  Wix Stores supports up to 50k products, abandoned cart recovery, subscriptions, point of sale integration and 100+ payment providers. Hosting & domains:  Hosting is included in all plans. Wix premium plans include a free domain for 1 year. Blog integration:  Integrated blog offering that supports categories, tags and multiple authors.  SEO tools:  Built-in tools include a personalized SEO setup checklist, customizable meta-tags and access to the Wix SEO learning hub . Customer support:  24/7 callback support and live chat from 2am-6pm EST for all plans. Pros & cons: Pros:  Large template library (2000+) and intuitive drag-and-drop editing. Includes bookings, events and built-in blog features that other platforms may lack.  Cons:  Less design freedom and limited team collaboration tools compared to Wix Studio. Pricing: Light:  $17/mo (billed annually). Core:  $29/mo (billed annually). Business:  $39/mo (billed annually). Best for:  Small businesses, startups and non-technical users who want a quick, managed site with robust solutions. Explore Wix comparisons: Wix vs GoDaddy Wix vs Shopify Wix vs Network Solutions 03. Webflow Webflow is a visual web design and CMS platform that combines drag-and-drop design with the flexibility of custom code. It can handle dynamic content via CMS collections and offers clean code exports, bridging the gap between visual editing and custom development. Key features: Templates & web design:  7000+ paid customizable HTML templates built for responsive design, but only 130 are free.  AI website builder:  Webflow’s built in AI-powered site builder provides a meaningful first step for creators looking to design and launch a site quickly.  Apps & plugins:  Access a stacked library of integrations for everything from analytics to A/B testing to eCommerce and sales.  Security & reliability:  Enterprise-grade hosting on AWS/Fastly with free SSL , ISO 27001 compliance, DDoS protection and 99.98% uptime. Ecommerce:  Supports product variants, coupons, custom shipping options and multiple payment providers. Hosting & domains:  Hosting included via global CDN (Fastly/AWS). Annual plans include a free domain for one year. Blog integration:  Webflow’s CMS Collections allows you to scale and manage structured content like blogs  with rich text and categories. SEO tools:  Customizable meta titles, descriptions, auto-generated XML sitemaps and 301 redirects. Customer support:  24/7 email support and community forum. Priority support for Business/Enterprise tiers, although some areas, like custom code, are not covered.  Pros & cons: Pros:  Allows for clean code export and provides a powerful CMS that trumps basic visual editors.  Cons:  CMS limits on collection items for lower-tier plans. Pricing: Basic:  $14/mo (billed annually). CMS:  $23/mo (billed annually). Business:  $39/mo (billed annually). Best for:  Designers and front-end developers who want professional design control without hand-coding. Explore Webflow comparisons: Wix Studio vs Webflow Wix vs Webflow 04. WordPress WordPress is a popular open-source CMS powering around 40% of websites. If you find Framer's content management limiting, WordPress offers flexibility through its plugin ecosystem. Key features: Templates & web design:  Thousands of mobile-friendly themes with easy customization via the Gutenberg Editor.  Apps & plugins:  Massive ecosystem of 60,000+ plugins for virtually any functionality. Security & reliability:  All WordPress sites are encrypted, including custom domains, but security and maintenance must be handled manually by the site owner. Ecommerce:  WooCommerce plugin supports physical & digital products, bookings, memberships and subscriptions. Hosting & domains:  WordPress offers managed hosting via Global CDN, but self-hosted users must purchase hosting and domains separately. Blog integration:  Comprehensive blog offering with built-in categories and scheduling. SEO tools:  Optimized for search engines by default, with robust SEO via plugins (like Yoast) allowing full control over meta tags. Customer support:  No official support for self-hosting.  Pros & cons: Pros:  Flexibility, ownership of your data and access to a large plugin ecosystem.  Cons:  Unlike managed platforms, you’re responsible for managing your own security, backups and software updates.  Pricing: The software is free, but hosting and domain costs vary ($3–$50+ monthly). Best for:  Content-heavy sites, blogs and businesses that need custom functionality. Explore WordPress comparisons: Wix Studio vs WordPress Wix vs WooCommerce WordPress alternatives 05. Squarespace Squarespace is a website builder known for high-end design templates and ease of use. It is a strong alternative for creatives who want Framer-level aesthetics but prefer a more structured approach with their extensive range of designer templates. Key features: Templates & web design:  194+ designer-curated responsive templates. AI website builder:  Blueprint AI can instantly generate text, images or entire sites. Apps & plugins:  Built-in integrations for marketing and social media, but Squarespace relies on extensions for third-party plugins. Security & reliability:  SSL included on all sites; hosted on AWS with DDoS protection and 99.99% uptime. Ecommerce:  Comprehensive eCommerce offering that supports physical products, subscriptions and digital goods. Flexible shipping options available.  Hosting & domains:  Hosting included; all plans offer a free custom domain for one year. Blog integration:  Native blog with multiple layouts, contributors and post scheduling. SEO tools:  Built-in SEO panel for meta tags and automatic sitemaps. Customer support:  24/7 email support and live chat (weekdays only). Pros & cons: Pros:  All-in-one platform where hosting, security are fully managed for you. High-quality, responsive templates are available, but limited in numbers.  Cons:  Less flexible design compared to canvas-based editors; on the classic editor you cannot move elements freely and third-party extensions are limited. Pricing:   Personal:  $16/mo (billed annually). Business:  $23/mo (billed annually). Commerce (Basic):  $28/mo (billed annually). Best for:  Creatives and small businesses that want high-end templates, but don’t need full creative control. Explore Squarespace comparisons: Wix vs Squarespace Squarespace alternatives 06. Figma Figma is a collaborative design and prototyping tool. While not considered a traditional website builder, Figma allows users to design, create, collaborate and prototype in one place, making it a versatile tool for end-to-end workflows.  Key features: Templates & web design:  Over 1000+ community-made design templates that cater to a wide variety of business needs. AI website builder:  Figma has an AI assistant on hand to suggest design improvements, but it does not build live sites. Apps & plugins:  Huge ecosystem of plugins for prototyping and code export. Security & reliability:  SaaS platform with SOC 2 certification; files are stored in cloud, no website hosting provided. Customer support:  No support via phone or live chat. Email support for paid tiers. Pros & cons: Pros:  Comprehensive real-time collaboration tools, ideal for design teams.  Cons:  As it’s not a website builder, it requires a separate process to turn designs into a live site. Pricing:   Professional:  $12/dev seat/mo (billed annually). Organization:  $25/dev seat/mo (billed annually). Enterprise:  $35/dev seat/mo (billed annually). Best for:  UI/UX designers and teams creating website mockups and prototypes. 07. Dorik Dorik is a no-code website builder focused on simplicity and speed, ideal for beginners. If Framer feels too complex for a simple landing page, Dorik offers a lightweight alternative. Key features: Templates & web design:  Access to a library of 110+ free website templates designed for a variety of projects.  AI website builder:  Dorik offers prompt-to-website technology to bring your vision to life faster.  Apps & plugins:  Limited native integrations, but functionality can be extended by connecting apps through Zapier. Security & reliability:  Sites are hosted on AWS/Netlify with free SSL certification and 99.96% uptime (based on Dorik’s status-page monitoring incidents over the last 90 days. Ecommerce:  Basic integration via Stripe/PayPal buttons, but no full cart system. Hosting & domains:  Hosting included. Free custom domains included in paid plans. Blog integration:  CMS capabilities with categories, post scheduling and built in SEO. SEO tools:  Editable meta titles, descriptions and custom URLs. Customer support:  24/7 customer support available through email and live chat. Pros & cons: Pros:  Very user-friendly and affordable compared to other platforms. Cons:  Template-based structure and no built-in eCommerce cart system. Pricing:   Personal:  $20.75/mo (billed annually). Business:  $41.5/mo (billed annually). Best for:  Simple business sites, landing pages and startups needing a website quickly. 08. Softr Softr  is a no-code platform for building web apps and websites. It is distinct from Framer in its focus on data integration over pure visual design. Key features: Templates & web design:  97+ fully customizable templates for SaaS, marketplaces, internal tools and more. AI website builder:  While Softr doesn’t offer an end-to-end AI website builder, you can generate business apps and layouts from prompts. Apps & plugins:  Native deep integration with Airtable & Google Sheets. It also supports Zapier, Stripe, Make and more. Security & reliability:  Hosted on AWS with SSL; SOC 2 Type II compliant; built-in user authentication and 99.98% uptime. Ecommerce features:  You can collect payments on apps built on Softr through Stripe or PayPal. A customizable client portal allows you to manage client interactions and streamline payments.  Hosting & domains:  Hosting included and a free custom domain is included in all plans. Blog integration:  You can create blog layouts or simulate a CRM via Airtable data, but no native traditional blog CMS is available. SEO tools:  Customizable titles & meta tags and auto-generated sitemaps. Customer support:  Live chat support is available for all users, with 24/7 live chat and priority support included with higher plans. Pros & cons: Pros:  Turnkey solution for building client portals and directories. Cons:  Design is block-based, offering less visual freedom than a canvas editor. Pricing:   Basic:  $49/mo (billed annually). Professional:  $139/mo (billed annually). Business:  $269/mo (billed annually). Best for:  Entrepreneurs building SaaS landing pages, client portals or internal tools. 09. Contentful Contentful is a headless CMS that separates content from presentation. It serves as a backend alternative for teams that want to build a custom frontend, while managing content via an API-first approach. Key features: Templates & web design:  Basic starter templates are available through Next.js for a small variety of projects like eCommerce, marketing and blog sites.  AI website builder:  AI tools assist with content creation, segmentation and optimization, but no AI website builder is available.  Apps & plugins:  Marketplace with apps and integrations including Algolia and Optimizely. Security & reliability:  Enterprise-grade security (ISO 27001, SOC 2) with 99.99% uptime SLA. Ecommerce:  Can power product catalogs for headless commerce but requires an external engine, like Shopify, for transactions. Hosting & domains:  Hosting not included. As it’s a headless CMS, content is delivered via CDN. Blog integration:   Ideal for blogs; flexible content modeling allows for rich text, media and multi-language posts. SEO tools:  SEO fields must be manually implemented in the frontend code, but Contentful provides comprehensive resources to help.  Customer support:  24/7 ticketed support is available for all plans with guaranteed response times for premium plans .  Pros & cons: Pros:  Flexible content modeling for complex data structures. Cons:  No visual editor, so it requires a developer to build the actual website frontend.  Pricing: Lite: $300/mo. Premium: Custom pricing for advanced security and scale. Best for:  Agencies building custom, content-rich digital experiences. 10. Duda Duda is a SaaS website builder geared toward empowering agencies to build sites at scale. Unlike Framer, which is often used for one-off high-design projects, Duda excels at scaling production for many clients. Key features: Templates & web design:  65+ flexible, modern templates that can be customized, saved and reused.  AI website builder:  An integrated Copilot is on hand to help users create sites conversationally and manage them with ease.  Apps & plugins:  Duda integrates with a wide variety of tools and platforms for business management, marketing and more.  Security & reliability:  Backed by enterprise-grade security and hosted on AWS with 99.5% uptime & DDoS protection. Ecommerce:  Native eCommerce solutions for selling products with automated tax calculations, shipping, subscriptions and custom payment gateways. Hosting & domains:  Hosting included (AWS); annual plans include a free domain, but custom domains are only included in the highest plan tier. Blog integration:  Native blog builder with scheduling and category tags. SEO tools:  Built-in SEO overview dashboard, customizable meta-tags and auto-generated sitemaps. Customer support:  24/7 web-form support for all users. Higher plans can also avail of phone and live chat.  Pricing:  Basic: $19/mo (billed annually). Team: $29/mo (billed annually). Agency: $52/mo (billed annually). Pros & cons: Pros: Caters to agencies with dedicated client management tools and white-labeling options. Cons:  Templating system is more rigid than a free-form canvas editor. Best for:  Digital agencies managing multiple client websites. Compare features and pricing in our Wix Studio vs Duda  guide to find the best fit for your website. Framer alternatives comparison table Explore how each platform compares to Framer at a glance:  Platform Best for Key differentiator from Framer Annual price Wix Studio Agencies & Enterprise Concurrent collaboration, responsive AI and built-in enterprise business solutions. $19/mo Wix Small Business & DIY Massive template library (2,000+) and extensive built-in business apps (bookings, events). $17/mo Webflow Designers & Developers Clean code export and a more powerful CMS for complex data structures. $14/mo WordPress Content Sites & Blogs Ultimate flexibility via a massive ecosystem of 60,000+ plugins. Free (Hosting $3–$50+) Squarespace Creatives Fully managed all-in-one platform with curated, high-end designer templates. $16/mo Figma UI/UX Prototyping Industry-standard for real-time collaborative prototyping (not for live sites). $12/dev seat/mo Dorik Landing Pages Simplicity and speed for beginners; significantly lower learning curve. $20.75/mo Softr SaaS & Internal Tools Focus on data integration (Airtable/Google Sheets) rather than just visual design. $49/mo Contentful Custom Digital Experiences Headless CMS with an API-first approach for delivering content to any device. $300/mo (no annual price)  Duda Agencies Dedicated tools for client management, white-labeling and scaling production. $19/mo Framer alternatives: how to choose the best option When looking for a Framer alternative, it's important to dig deeper than just features and understand the bottlenecks that’s prompting the switch. Common reasons to switch from Framer While Framer is a powerful tool for visual designers, it often hits a ceiling when projects start to scale. Users may switch for the following reasons: Steep learning curve:  Framer’s free-form canvas can be overwhelming for some creators. Platforms like  Wix  offer structured editors that are easier to master. Ecommerce constraints : Framer is not natively built for complex retail. It lacks deep inventory management and POS integrations found in  Wix Studio  and Squarespace. CMS & scalability limits : Framer can struggle with complex data structures compared to Contentful which is built to handle thousands of items. Lack of native integrations : Framer relies heavily on third-parties for things like bookings, events or member areas. Platforms like  Wix  include these, saving you from subscription fatigue. What to look for in a website builder To be sure your next platform scales with you, prioritize the following: AI website builder tools: Look for AI that goes beyond just generating text.  Wix Studio’s  Responsive AI automatically optimizes layouts for every breakpoint.  Template variety: A canvas is great, but starting from scratch is slow. Look for platforms with massive libraries of professional starting points, like WordPress or  Wix  (2000+ templates). Client handover: If you’re an agency, you need features that protect your design. Duda and  Wix Studio  offer dedicated client modes. SEO capabilities: Make sure the platform allows full control over technical SEO (meta tags, schema markup, redirects). Pricing & subscription flexibility: Check the pricing model fits your business. Learn more: Best AI website builders Best one-page website builders Free website builders Wix reviews Framer alternatives: making the right choice Ultimately, your perfect platform depends on your technical comfort level and end goal. If you’re a small business owner looking for a professional site without touching code, Wix, Squarespace and Dorik are your best bets. They handle the hosting, security and updates so you can focus on content. For agencies ad professional designers: if you need the visual freedom of Framer but with powerful backend capabilities for client work, Wix Studio is the obvious choice. It keeps the canvas-style workflow, but adds the business logic agencies need. Webflow is also a strong contender if you prefer code-based control. If you are building a custom web app or a site with heavy data requirements, you might want to consider Contentful for its headless properties or Softr for its data-driven approach. If you aren't ready to build a live site and just need to collaborate on the look and feel, stick with Figma. "As a creator or entrepreneur, you're often wearing multiple hats. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields." - Esin D. Habif, product marketing lead at Wix Explore more alternatives: Shopify alternatives GoDaddy alternatives Ready to experience a platform built for scale?  Try Wix for free today . Framer alternatives FAQ Who are Framer's competitors? The top Framer competitors include Wix Studio, Webflow and WordPress. Each platform offers unique strengths: Wix Studio for agency scalability, Webflow for code control and WordPress for open-source flexibility. What's better than Framer? For agencies and scalable businesses, Wix Studio can be considered better than Framer because it integrates advanced design tools with built-in business solutions like eCommerce, bookings and comprehensive SEO tools. Is Figma better than Framer? Figma and Framer serve different purposes. Figma could be considered better for the initial design and prototyping phase. Framer allows you to publish designs as live websites. If you need a live site, Framer (or Wix Studio) is the better choice; if you are strictly prototyping, Figma is the industry standard.

The perfect domain is just a click away: claim your domain →  If you're looking to buy a domain name , finding the cheapest domain extension that works for your brand can be a challenge. With so many options out there, balancing your perfect domain name extension with your budget and knowing how to avoid unwelcome surprises like costly renewal fees can feel like a bit of a minefield. The cheapest domain extensions  are often newer, alternative top-level domains (TLDs)  like .xyz domain , .online domain and .site domain . These can cost as little as a dollar for the first year, making them a budget-friendly option when you're ready to  - but it’s important to understand the pros and cons involved when you make your decision..  This guide will walk you through how to find an affordable domain extension that aligns with your brand and budget. We'll cover their benefits, potential drawbacks and how to choose the best one when you begin making a website . Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what are the cheapest domain extensions? A cheap domain extension is an affordable top-level domain (TLD) you can purchase for your website address. While prices vary, many newer TLDs are available for just a few dollars for the first year. Domain price ranges at a glance TLD category Example extensions Price range (annual) Cheapest .online, .site $0.99 Budget-friendly .xyz, .icu, .top $2 - $20 Mid-range .shop , .co, .org, .info $20 - $50 Premium .com, .io, .ai , .app $50 - $150+ What is a domain extension and why do I need one? A domain extension, also known as a top-level domain (TLD), is the suffix at the end of a web address, like the ".com" in " wix.com ." It helps categorize websites by purpose, geography, or organization type. One common domain name example  is .org, which is often used by non-profits, while country-specific extensions like . co.uk are used for businesses in the United Kingdom. Choosing the right domain extension is important for your brand's credibility and memorability. A familiar extension like .com can build immediate trust with visitors, while a more creative one like .design can signal your industry. Your extension completes your online identity, making it easier for your audience to find and remember you. Learn more: Guide to domain extensions What are the cheapest domain extensions? The cheapest domain extensions are typically newer generic top-level domains (gTLDs). Unlike the classic .com, .org, or .net, these alternatives were introduced to give website owners more options. Because they're less established, registrars often offer them at very low introductory prices, sometimes as low as $1 for the first year. Common examples of cheap domain extensions include: .xyz .online .site .store .tech .space .website .icu Cheapest domain extension renewal  Keep in mind that these low prices are usually just for the first year of registration, so it's important to think beyond that first-year price tag.  Renewal fees can be significantly higher, so you should also check those costs before you commit. Thinking about the long-term cost from the start helps you budget wisely and keep your website running without unexpected expenses down the line. When you're looking for an affordable option for the long haul, consider these domain extensions known for their consistently low renewal fees: .xyz:  Often a frontrunner for both initial purchase and renewal, .xyz is a versatile and budget-friendly choice. .icu:  This extension is another great option if you're looking for low, predictable renewal costs year after year. .top:  True to its name, .top is often at the top of the list for affordability, making it a solid pick for any project. Learn more:  .org vs .com vs .net What’s the best domain extension for a personal website? Benefits of cheap domain extensions Choosing an inexpensive domain extension comes with several advantages, especially if you're just starting out or working with a tight budget. Cost savings When every dollar counts, getting your domain for a fraction of the price of a .com can free up funds for other important parts of your website, like design or marketing. It's a practical way to get your idea off the ground without a large initial investment. Find out more: How much does a domain name cost? Create a unique and memorable web address Since so many .com names are already taken, a newer TLD might let you secure the exact name you want. An extension like .tech for a technology blog or .store for an eCommerce site clearly communicates your purpose to visitors before they even click. "Shorter domains can be easier to remember and type, but they aren't essential. What matters most is that your domain accurately represents your brand and is memorable." - Einat Shafir, product manager at Wix Perfect for short-term projects  If you're setting up a landing page for a specific event, running a temporary marketing campaign, or just testing out a new business idea, you don't need to spend a lot on a domain you might not use for long. Research from ICANN shows that the number of registered gTLDs is growing, indicating a wider acceptance and use of these alternatives. Cheapest domain extensions for multi-year registration When you plan to keep your website for the long haul, registering a domain for multiple years can be a smart financial move. Many registrars offer lower annual rates when you commit to a longer term, which can lead to significant savings. While the specific deals change, some extensions consistently offer good value on multi-year plans. Extensions like .online, .xyz and .site often have low introductory prices that can be locked in for several years. For example, you might find a deal to register .xyz for under a dollar a year if you pay for five or ten years upfront. Similarly, newer TLDs are frequently promoted with deep discounts on longer registration periods to encourage adoption. Before you commit, compare the total cost over the registration period across different registrars to ensure you're getting the best possible price. Explore more: I have a domain name, now what? Should I use $1 domains and 99-cent domains? Domains for $1 or even 99 cents can be tempting, and they are a legitimate way to secure a web address on a minimal budget. These ultra-low prices are promotional offers from domain registrars designed to attract new customers. They’re great for getting a project online quickly and cheaply. For example, a student might use a 99-cent domain for a portfolio site, or a small business could use one to test a new product idea with a dedicated landing page. These domains are fully functional, just like any other. However, be sure to read the fine print. The low price is almost always a first-year introductory rate. Renewal fees can jump to $10, $20 or even more per year. Make sure you're aware of the long-term cost before you register. If your project is temporary, it's a fantastic deal. If you plan to keep the site for years, factor the renewal price into your budget. Find out more about the most expensive domain names . Common challenges of cheap domain extensions While cheap domain name extensions offer great value, they also come with a few potential challenges. Renewal shock That $1 domain can renew at $20 or more the following year. This is a common business model for domain registrars , but it can catch new website owners by surprise. Always check the renewal price, which should be clearly listed during the checkout process. Find out more: How to choose a domain registrar Trust and perception Because .com is so familiar, some users might be wary of less common extensions. A recent study   explores how users misunderstand domain structure, especially unfamiliar top-level domains, and how these misconceptions can lead to mistakes. Users often have a mental idea of what a URL should look like, so unfamiliar TLDs can sometimes be perceived as less credible or secure. This is becoming less of an issue as more alternative TLDs appear, but it's something to consider for B2B companies where trust is paramount, like finance or healthcare. However, for other types of website e.g. portfolio, blog, events etc., these concerns may be less relevant. ‘Spam’ association Some cheap TLDs have been associated with spam or low-quality sites. This can lead to your emails being flagged as spam more easily. Building a reputable site and following email marketing best practices can help mitigate this, but it’s a hurdle that a .com domain is less likely to face. Examples of cheap domain extensions Wondering how these domains look in the real world? Here are a few examples of how you can use cheap domain extensions creatively: For a personal blog:   adventures.online For a freelance developer's portfolio:   markus.tech For a pop-up eCommerce shop:   summerthreads.store For an artist's gallery:   sarahchen.art For a community group:   ourneighborhood.space These examples show how the extension itself can add context and personality to the domain name. They are memorable, descriptive and, best of all, affordable. You may also be interested in: most popular domain extensions . Are ccTLDs a good option when looking for a cheap domain extension? Country-code top-level domains (ccTLDs)—like .uk domain , .ca domain , .in domain or .de domain —can sometimes be affordable, but they aren’t always the best choice when your goal is strictly to find the cheapest  domain extension.  Pricing varies widely by country, and some ccTLDs come with extra requirements, like proving residency or having a local business, which can add cost or complexity. While a few country code domains are competitively priced, many popular ones—such as .io, .co and .tv —are actually among the more expensive options because they’re used globally by tech companies, creators and startups. If you’re on a tight budget, newer generic top-level domain extensions (gTLDs) like .xyz, .online or .site usually offer the lowest first-year prices and fewer restrictions. ccTLDs remain great for building local trust or targeting a specific geographic audience, but they're not typically the most cost-effective choice if you simply want the cheapest possible domain. Where do cheap domains work well? A great domain name doesn't have to come with a high price tag. In fact, some of the most effective and affordable domain extensions are those that speak directly to a specific industry or purpose. These niche domains help you connect with your audience right away by telling them exactly what you do. They are a smart and budget-friendly way to get the perfect web address. Think of these domains as a quick introduction. Before anyone even clicks on your site, they have an idea of what to expect. This is a great way to attract the right visitors and build a memorable brand. Perfect for portfolios and creative projects If you're a creative professional, a specific domain extension can instantly signal your area of expertise. It acts as a signpost for potential clients, letting them know they've come to the right place. This clarity can make all the difference. For example, the .photography domain is an excellent choice for photographers. It’s clear, direct and professional. Instead of a generic address, your URL becomes part of your branding. Similarly, extensions like .art , .design or .media work wonderfully for artists, designers and media professionals looking to present their work. They are often inexpensive and add a professional touch for a portfolio website . Ideal for eCommerce and retail When you're selling products, your domain name can be a powerful tool. An extension like .shop or .store immediately tells visitors you're open for business. It removes any guesswork and gets customers in the right mindset to browse and buy. These extensions are great for all kinds of retail businesses, from small boutiques to larger online stores. They are easy for customers to remember and can create a strong association with your brand. Using a domain like yourbrand.shop   is a clear and effective way to build your business and attract shoppers without spending a fortune on your web address. Other options like .forsale can also work well, depending on what you're selling. By choosing a domain that fits your business, you're setting yourself up for success from day one. 5 steps to find the cheapest domain extension that works for you When looking for the cheapest domain extensions, do your research thoroughly: Compare prices across the board, check out any deals and renewal rate options, and see what other cost-saving possibilities there are, including bundling for hosting, and registering for multiple years.  Finding an affordable domain extension doesn't have to be complicated. By following a few simple steps, you can secure a great web address that fits your budget. Here’s a breakdown of the process: Choose a professional website builder Brainstorm domain names and extensions Compare pricing and renewal rates Look for bundles and promotions Register your domain 01. Choose a professional website builder Before you start your search for a domain, it's helpful to choose a website builder. Many platforms, like Wix, offer domain registration as part of their service, often including a free domain for the first year when you sign up for a premium plan. This simplifies the process by keeping your website hosting and domain management all in one place. Using an all-in-one solution means you won’t have to deal with the technical task of connecting a domain you bought elsewhere to your website host. Wix makes it easy to find and register available domain extensions, providing recommendations relevant to your industry or location. Find out more: Is Wix a domain registrar? 02. Brainstorm domain names and extensions Start by thinking about what you want your website domain  name to communicate. It should be memorable, easy to spell and representative of your brand or business. Make a list of potential names. Once you have a few ideas, you can start exploring different domain extensions. While .com domain  is the most recognized TLD, it's not your only option. There are hundreds of extensions available, from standards like .net   and .org to newer ones like .shop , .blog or .app. Consider which extension best fits your niche. For example, a photographer might benefit from a .photography domain  extension, while a tech startup could use .io. Pro tip:  Use Wix's  domain name generator   to instantly generate creative and relevant name ideas. It uses smart suggestions to help you find a domain that stands out — including available .ai options. 03. Compare pricing and renewal rates Domain extension prices can vary significantly. Some newer or more niche TLDs might have low introductory prices but much higher renewal rates. It's important to look beyond the first-year cost and consider the long-term expense. A domain that seems cheap initially could become costly over time. When comparing, check the registration price for the first year and the annual renewal fee. Some registrars offer multi-year discounts, which can save you money if you're confident about your choice. Be transparent about the total cost of ownership to avoid any surprises down the line. Find out more:   Best domain registrars   04. Look for bundles and promotions One of the best ways to get a cheap domain extension is by taking advantage of bundles and promotions. As mentioned earlier, many website builders like Wix include a free domain name for the first year with the purchase of an annual premium plan. This is a great deal for anyone building a new website from scratch. Keep an eye out for special offers from domain registrars, especially around holidays or major sales events. These promotions can provide significant savings, but always read the fine print to understand the terms and renewal costs. Find out more: I want to buy a domain name 05. Register your domain Once you've found the perfect name and an affordable extension, it's time to register it. The registration process is straightforward. You’ll need to provide your contact information, which will be added to the WHOIS database—a public record of domain ownership. Many registrars offer domain privacy protection, which masks your personal information for an additional fee. After registering your domain, you'll need to connect it to your website. If you registered your domain through your website builder, this step is often handled automatically. If not, you'll need to update your domain's DNS (Domain Name System)  settings to point to your website's server. Learn more: How to register a domain name Does Wix offer free domains? Choosing a domain name is one of the first exciting steps in creating a website. With so many cheap domain extensions available, you don’t have to let a tight budget stop you from getting started. By balancing low initial costs with long-term value, you can find the perfect name that fits both your brand and your wallet. When you're ready to take the next step, you can find and register your ideal domain name right here with Wix. We provide domain extensions for any industry or geography, making it simple to find a web address that's just right for you. When you sign up for a yearly or multi-year Premium Plan, Wix provides a   free domain   voucher for the first year. This means you can secure a custom domain name, like   yourbusiness.com , without paying extra upfront. After the first year, standard renewal rates apply.  Cheapest domain extensions FAQ What is the cheapest domain extension? The price of domain extensions changes frequently due to promotions and registrar pricing. Typically, extensions like .xyz, .online and .site are among the most affordable, often costing just a few dollars for the first year. However, it's important to check their renewal rates, as they can be significantly higher. Is it worth getting a cheaper domain extension? A cheaper domain extension can be a good option, especially if you're on a tight budget. As long as the extension is relevant to your brand and easy for your audience to remember, it can be just as effective as a more expensive one. The most important factor is having a professional and functional website that your domain leads to. Can I get a domain extension for free? Yes, you can often get a domain extension for free for the first year. Many website builders, including Wix, offer a free domain name as part of their annual premium plans. This is an excellent way to reduce upfront costs when starting a new website. Is it a good idea to use a cheap domain for a business? Yes, it can be a great idea, especially for new businesses, startups, or niche online stores. A cheap domain lowers your initial costs and can offer better name availability. Just be sure to check the renewal fees and choose an extension that aligns with your brand. Will a cheap domain extension hurt my SEO? No, Google has stated that all TLDs are treated equally in search rankings. What matters most for SEO is the quality of your content, your site's user experience and your backlink profile—not the price of your domain.

Design high-end sites with efficiency on Wix Studio. Start creating today → Choosing the right website builder to build your site isn’t just a technical decision—it’s a strategic one. Whether you’re a freelancer or part of an agency team, the platform you choose will shape your creative freedom, day-to-day workflows and your ability to scale. So before diving into the design tools and features, it’s worth stepping back and thinking about the bigger picture. That’s something Roy Wax, a product marketing manager at Wix Studio, thinks about daily. He works closely with professional web creators and agencies to understand what they need from a platform—not just to design great websites, but to run efficient, scalable businesses. As he puts it, choosing the right builder “isn’t just about features, it’s about how those features come together to support your entire workflow, from concept to client handoff.” Two names that frequently come up in this decision-making process? Wix Studio  and WordPress. Both are powerful in their own right, but serve very different creative needs, especially when it comes to learning how to make a website that meets modern performance, design and scalability standards. In this guide, we’ll break down the key features of Wix Studio vs. WordPress to help you choose the best platform for your workflow, clients and long-term goals.  But first, here’s a quick bird’s eye view of what each platform brings to the table: Wix Studio is a flexible, end-to-end platform for agencies and enterprises to build, manage and grow sites at scale. With a responsive editor, collaborative workspace, built-in AI and growth-focused tools, it helps pro web creators deliver the quality they want, with the efficiency they need.  WordPress is an open-source, self-hosted publishing platform that lets you create and manage everything from simple blogs to complex enterprise sites. It’s known for its easy -to-customize design themes, CMS capabilities and extensive plugin ecosystem.  Now that we’ve covered the basics, let’s dig deeper into how Wix Studio and WordPress compare, feature by feature, so you can decide which one aligns best with how you build, manage and grow websites. Learn more about Wix Studio: Wix Studio for web designers Wix Studio for agencies Wix Studio for freelancers Wix Studio vs. WordPress features When it comes to choosing the best website builders , the details matter. From how you design to how you scale, the features you rely on every day can shape your creative flow—and your bottom line. As Roy explains, it’s not just about having a long list of capabilities—it’s about how those features come together to support real-world workflows. “You can have the most advanced tools in the world, but if they slow you down or don’t play well with your team, they’re not doing their job,” he says. With that in mind, we’ll compare Wix Studio and WordPress across the most important capabilities for modern web designers and agencies. Whether you care most about advanced design control, workflow efficiency or long-term maintenance, this side-by-side breakdown will help clarify which platform supports the way you work. Infrastructure Design and creative control AI features Scalability and dynamic content Collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native functionality and dev tools Enterprise and large-scale solutions Support and community Pricing 01. Infrastructure  When it comes to choosing a platform, website infrastructure  is the backbone of everything you build—from speed and scalability  to website security  and client trust.  Wix Studio includes free website hosting  that’s ultra-secure and dependable, so there’s no need to research or pay for third-party providers. Every site runs on fully-managed, best-in-class multi-cloud hosting infrastructure that auto-updates quietly in the background. That means no surprise downtime, maintenance windows or poorly timed security updates for you or your clients. Roy points out, “Pro teams don’t have time to babysit hosting or troubleshoot surprise outages. Infrastructure should be invisible until it needs to be exceptional—and that’s exactly how we’ve built it at Wix Studio.” Security is baked into the platform. From DDoS protection and real-time threat detection to rapid response and full data encryption, Wix Studio is built to meet the highest industry standards for site reliability  and website performance . Wix Studio also scales automatically as traffic grows. Whether it’s a seasonal spike or a sudden surge in transactions, your site is ready. With 200+ CDN nodes and globally distributed data centers, content is delivered fast and efficiently—on any device, anywhere in the world. Now let’s take a look at how WordPress handles infrastructure. First, a bit of clarification: if you're using WordPress.org (the open-source version), hosting isn’t included. You’ll need to handle it yourself—meaning you’ll find, purchase and manage hosting through a third-party provider. That includes overseeing your own website security, backups, updates and more. On the other hand, WordPress.com (the managed version) does include hosting. It’s optimized for speed, security and performance, using automated scaling, high-frequency CPUs and global delivery. Maintenance tasks—like updates and backups—are handled for you. Bottom line:  Wix Studio gives you fully-managed website infrastructure, free website hosting and enterprise-grade site reliability by default. With WordPress, your infrastructure experience depends on which version you choose and which hosting provider you go with. For comparable website performance and website security, you’ll need to opt for a managed WordPress plan. Kick things off with our domain name search  to secure the perfect URL—or, if you’re still brainstorming, spark ideas with our domain name generator  for a creative boost. 02. Design and creative control  Great design starts with great tools. Whether you're building from scratch or iterating on an existing layout, your website builder should support both creative freedom and production speed. With that in mind, here’s how Wix Studio design  capabilities compare to WordPress when it comes to visual control, customization and scaling your design workflow. Wix Studio's editor is built for designers who want full creative control without compromising efficiency. It’s responsive by default, meaning your designs automatically adapt to every screen size—no extra work needed. With tools like drag-and-drop editor , custom breakpoints, flexbox, adaptive positioning, layers, grids and more, it’s easy to turn any vision into a high-performing experience. Want to fine-tune every detail? You can edit down to the pixel, apply advanced no-code animations (like scroll, hover, loop, WebGL, Lottie and Rive) and even bring in your own custom CSS when needed. For Figma fans, the Figma to Studio plugin  offers a fast way to move your designs directly into Wix Studio, keeping everything aligned from concept to launch. Looking to move even faster? You’ve got access to more than 375 professionally designed website templates , organized by industry and packed with relevant business tools. Every responsive template  is ready to customize—whether you're designing around the color of the year , building a booking site or launching an online store . “With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.” - Marina Tamir, tech SEO lead at Wix Studio Need inspiration? Check out real-world Wix Studio examples  to see how other pros are pushing creative boundaries. Now let’s compare that to WordPress. WordPress uses a block editor that allows for drag-and-drop  customization. You arrange content by inserting pre-built blocks into your pages and posts, and you can customize layouts using color schemes , typography, spacing and your own CSS. Some WordPress blocks also support basic animations. For more advanced effects (like WebGL or Lottie), you'll likely need to add plugins or write custom code. WordPress recommends sticking with native animation features for reliability, and hiring a developer if you're set on more complex motion. To kick off your site design, WordPress offers thousands of responsive themes. These website templates vary widely in quality, especially if you’re browsing third-party sources—so it’s important to follow best practices for responsiveness and choose carefully. Also, access to certain themes depends on your plan level. Bottom line:  Both Wix Studio and WordPress give you visual design freedom and customization. However, Wix Studio offers a wider set of built-in tools for animation and precision—no plugins or code required. While WordPress offers more theme variety, Wix Studio design templates are fully responsive, vetted for quality and freely available to all users. Learn  how to make a responsive website  and explore inspiring  responsive website examples  to help you design the perfect site for your clients. 03. AI features AI is changing the way websites are built—and for busy designers and agencies, it’s more than just a buzzword. It’s a way to speed up workflows, streamline planning and scale content creation without cutting corners. So how do Wix Studio and WordPress compare when it comes to built-in AI tools? Wix has been ahead of the curve in the AI space since launching its Artificial Design Intelligence (ADI) in 2016. Today, Wix Studio AI  takes things even further with an impressive suite of integrated features that help web creators shift time from repetitive tasks to real design thinking. As Roy explains, “We’re not building AI for the sake of it—we’re building it to solve actual pain points. Every AI tool in Wix Studio is designed to give creators more space to focus on strategy, storytelling and standout design.” First up: responsive AI. This built-in tool automatically optimizes your layouts across breakpoints with a single click—making it simple to create responsive designs fast. You can easily adjust element behavior and fine-tune layouts for even the most complex projects. Another standout is the visual sitemap tool, which accelerates the site-planning phase. It acts as a built-in wireframe generator , creating tailored frameworks packed with business solutions so you can jump straight into the design stage. Wix Studio also includes an AI code assistant that writes custom scripts, debugs issues and helps retrieve product info in seconds. On the content side, AI powers CMS collection content, AI meta tag creation and a built-in AI text generator. Inside the editor, you can also use AI to create custom visuals, like images and short-form video trailers. It’s clear that Wix Studio AI isn’t just a one-off feature—it’s a core part of the platform. And with ongoing innovations from the Wix AI Labs, designers can expect new time-saving tools to roll out regularly. Over on WordPress, the primary native AI integration is the Jetpack AI Assistant. Available from the editor, it supports content creation, translation, proofreading, image generation and SEO tasks. WordPress also includes an AI website builder , which lets you create blogs, portfolios and service websites by inputting prompts. However, AI support for eCommerce or complex integrations is limited—you’ll need to add those manually after the build. Beyond Jetpack, most WordPress AI functionality comes from third-party plugins. While this gives users a wider variety of tools to choose from, it can also introduce more setup steps, more updates to manage and more variability in quality. Bottom line:  Wix Studio’s native AI features—from wireframe generator to AI code assistant—are tightly integrated and purpose-built to help agencies move faster. WordPress offers solid tools via Jetpack and third-party plugins, but that flexibility can also mean more time spent managing tools, not designing. "Designing websites is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix Explore the best website builders , including some of the  best AI website builders , to help you create stunning websites with ease. 04. Scalability and dynamic content For agencies and freelancers managing multiple sites or high-volume content, scalability isn’t just a perk—it’s essential. The right tools let you streamline workflows, scale content effortlessly and deliver faster, without sacrificing design quality or brand consistency. Wix Studio is built for scale from the ground up. The Wix Studio CMS  is a no-code content management system that uses repeaters and dynamic content  to dramatically reduce repetitive work. Design a single page layout, then populate hundreds (or thousands) of pages with structured data—think product catalogs, portfolios or team directories—without starting from scratch each time. Roy emphasizes, “Scaling a site shouldn’t mean scaling your workload. We built Wix Studio CMS to help teams deliver at volume—without trading away time or quality.” You can also save and reuse custom assets like sections, components and templates. Site-wide styles let you define global rules for spacing, typography and color—making it easy to stay on-brand across every client project. WordPress, also a CMS at its core, gives creators a flexible toolkit to manage dynamic content. You can use custom post types, taxonomies and the “Query Loop Block” to automate how content displays and updates across your site. Like Wix Studio, WordPress offers global styling options—but for more advanced content controls, you’ll likely need to rely on third-party plugins like ACF, Editorial Calendar or WP All Import. Bottom line:  The Wix Studio CMS is purpose-built for no-code scalability, offering dynamic pages, reusable design assets and global styling that make it easier to grow without adding overhead. WordPress offers strong CMS flexibility and plugin support, but it often comes with more manual setup and ongoing maintenance. Learn more:  Website builder vs. CMS Best content management systems What is CMS in web design? Wix headless CMS 05. Collaboration and client management Managing multiple projects, clients and team members can be a juggling act—but with the right tools, it doesn’t have to be chaotic. Wix Studio management tools  are built to streamline collaboration and client communication, helping you and your team stay aligned no matter how complex the project is. Roy notes, “For agencies juggling multiple clients, the last thing you need is a patchwork of tools. Wix Studio pulls everything into one centralized workspace, making client management and project collaboration seamless.” Wix Studio provides a centralized workspace that gives you a 360-view of all your projects—from managing client feedback and support tickets to controlling subscriptions and billing, everything is in one place. This all-in-one approach keeps projects organized and makes it easy to track progress. Native CRM tools offer even more convenience—think customizable, recurring invoices, automated monthly reports and client kits to ensure smooth handovers. Plus, you can manage all of your client’s information within the workspace, so everyone is on the same page at all times. When it comes to collaboration, Wix Studio offers custom roles and permissions, allowing you to define exactly who has access to what. This is ideal for cross-functional teams working together. With features like content mode, clients can easily update text without disrupting the design, keeping your creative process intact. And for real-time collaboration, Wix Studio lets you request feedback directly on the platform and organize comments by status. It also supports side-by-side creation, so your team can design, code and edit simultaneously, speeding up project timelines. WordPress also offers tools for client and team management, including user roles, permissions and access controls. However, to match Wix Studio’s all-in-one capabilities, you’ll likely need to add third-party plugins. For instance, creating custom roles isn’t natively supported on WordPress. For team collaboration, WordPress offers a comment system with mentions, a site activity log and basic editorial tools like drafts and preview links. The platform also has some multi-site management capabilities, but when it comes to client management, WordPress falls short. You’ll need additional plugins (like those from WooCommerce) to integrate more advanced client management and CRM features, which means extra setup and maintenance. Bottom line:  While both platforms offer client and team management features, Wix Studio’s native management tools give you a more streamlined, all-in-one solution for collaboration, with real-time feedback and integrated CRM features. WordPress, on the other hand, requires additional plugins to achieve the same level of functionality. “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.” - Shir Berkovitz, design team lead at Wix Studio 06. Ecommerce For agencies, the ability to efficiently build, manage and scale online stores isn’t optional—it’s core to the job. Whether you're helping clients open their first shop or scale up their digital presence, both Wix Studio eCommerce  and WordPress have powerful capabilities. Let’s take a closer look at how they compare when it comes to making an online store  and managing its day-to-day. With Wix Studio eCommerce, it’s easy to create visually compelling storefronts and a seamless shopping experience. After locking in the design within the editor, you can generate tailored product descriptions with AI, customize the checkout flow to match the brand and optimize every step of the buyer journey. Roy explains, “Website creators don’t have time to stitch together eCommerce solutions—they need a platform that just works out of the box. That’s exactly what we built with Wix Studio eCommerce: something powerful, scalable and ready from day one.” On the payment side, Wix Payments  is the platform’s native payment solution. It’s fully integrated and lets your clients accept major credit cards, Apple Pay and more—without needing to connect an external processor. If your clients need additional options, Wix Studio also supports 80+ global payment solutions , including popular BNPL providers like Klarna. Sales channels are covered, too. You can easily sync your clients' stores with Amazon, eBay, Google, Facebook and Instagram to reach millions of shoppers. And all store activity—from inventory and orders to returns and refunds—is managed from a single dashboard. To help drive conversions, Wix Studio comes with advanced built-in tools like abandoned cart recovery, discount creation, automated email marketing, gift cards, preorder support and customer reviews. Thanks to its multi-vertical cart, visitors can buy products and book services in one smooth checkout. If your clients are selling globally, you’re covered there too. Wix Studio supports automated currency conversion, tax handling and multi-language translation—making it easier to manage international stores without extra tools. Now let’s talk WordPress. Since eCommerce features aren’t included out of the box, WordPress recommends using its Commerce plan, which bundles in the WooCommerce plugin. WooCommerce offers customization options for storefronts and checkout experiences. It supports essential online store functions like inventory tracking, customer reviews, shipping configuration, gift cards and abandoned cart emails. It also supports integration with 60+ payment providers globally. Like Wix Studio, WooCommerce connects with Facebook, Instagram and Google—but syncing with marketplaces like Amazon or eBay usually requires additional third-party plugins or manual configurations. Global selling is also possible via WooCommerce, with features for handling taxes, currencies and site translations—but again, you may need plugins to achieve full functionality. Bottom line:  Both platforms offer strong eCommerce capabilities, but if you want a streamlined setup with native tools and fewer third-party dependencies, Wix Studio eCommerce stands out. With everything from Wix Payments to marketplace sync built right in, it’s a scalable, efficient way to support clients in how to sell online —and grow their business from day one. Learn more about eCommerce: What is eCommerce? How to make an eCommerce website Best eCommerce website builders Ecommerce website optimization 07. SEO and marketing Launching a business-ready website is step one. But for your clients to see real ROI , their sites need to be found —and convert. That’s where solid SEO and marketing tools come in. Let’s take a look at how Wix Studio and WordPress compare in this space. Wix Studio SEO  is built for speed and scalability. Whether you're managing one site or 50, you’ll find it easy to deliver best-practice SEO across the board. Key SEO features  include autogenerated structured data markup for product pages, so they can show up in search results with rich snippets. You’ve also got a powerful combo of automation and control—bulk 301 redirects, autogenerated XML sitemaps, customizable robots.txt files and the ability to edit SEO settings by page type or across multiple pages in one go. Roy shares, “We know SEO is make-or-break for agencies. That’s why we’ve built Wix Studio to handle the heavy lifting—so creators can focus on strategy instead of jumping between tools.” Add in Wix Studio’s infrastructure-level integration with Google Search Console, and your clients can benefit from near-instant indexing and deeper search performance insights—all without additional setup. If you’re looking to start a blog  or advise clients on how to start a blog , Wix Studio makes it easy. Dynamic content capabilities and a native CMS allow you to scale content-driven sites with ease. And for advanced guidance, you can always refer to the Wix SEO Hub , which offers up-to-date strategies, tutorials and expert tips—another reason why Wix Studio is among the best website builders for SEO . On the marketing side, Wix Studio is packed with built-in tools like email marketing , lead capture forms and social media integrations. It also offers AI-powered Google Ads generation to help your clients get found faster. And with full-funnel data built in, you can see how users engage—from the first click to conversion. Need deeper insights? You’ve got native support for Google Analytics, Google Tag Manager and Meta Pixel. You can also schedule automated reports for clients, so they’re always in the loop—without eating up your time. As for WordPress, it offers strong SEO control, but with more reliance on plugins. You get technical essentials like XML sitemaps and optimized robots.txt files, but structured data for product pages typically requires schema plugins. For advanced optimizations like bulk redirects or permalink customization, plugins like Yoast SEO or Rank Math are your go-tos. WordPress also supports email marketing through plugins like Mailchimp, and has options for lead capture, social media integrations and Google Ads. Like Wix Studio, it integrates with Google Search Console, Google Analytics, Tag Manager and Meta Pixel for performance tracking. Client reporting is available but generally requires third-party tools. Bottom line:  If you're looking for a streamlined setup with powerful native SEO features and marketing tools that scale, Wix Studio SEO delivers. Everything is built in, so you can spend more time on growth and less on maintenance. WordPress gives you flexibility through plugins, but managing those can require more hands-on work—especially when you're scaling. "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." - Mordy Oberstein, head of SEO branding at Wix 08. App marketplace and plugins A flexible platform that supports apps, integrations and plugins is a must-have for website creators building tailored experiences for every client. But while flexibility is essential, too much reliance on third-party add-ons can result in “plugin bloat”—which can slow load times, cause update conflicts and increase maintenance overhead. Wix Studio strikes a strong balance. It comes with a wide range of native, auto-maintaining integrations with some of the industry’s top tools across comms, social, sales and Wix Studio marketing integrations . These built-in solutions reduce friction and give you more control over the final product. As Roy explains, “We want creators to spend less time worrying about what might break and more time focused on what they’re building. That’s why we’ve prioritized native, scalable integrations inside Studio.” Need more customization? The Wix App Market  has your back, with over 500 vetted business tools built to integrate seamlessly with Studio sites. From lead gen and booking systems to analytics dashboards, every app is optimized to work smoothly within the Studio ecosystem. There are also standout tools that speed up workflows for agencies. For example, the Figma to Wix Studio plugin allows you to turn Figma designs into fully responsive websites with a single click—an absolute game-changer for design-first teams. Another gem is the Lottie animations widget, which lets you effortlessly add lightweight, vector-based motion graphics straight from the editor. Over on WordPress, plugins are the name of the game. With a directory boasting more than 59,000 free options, it's arguably one of the most customizable platforms around. This extensive ecosystem gives agencies the flexibility to build highly specific client solutions. However, most of these extensions are third-party, which means updates and compatibility require hands-on management. While WordPress does offer native integrations with essential tools like Google Analytics, you’ll often need additional plugins for the same breadth of functionality offered natively on Wix Studio. Bottom line: Wix Studio delivers a tightly integrated app and plugin experience, with native solutions and the curated Wix App Market making it easy to scale without compromising site performance. WordPress gives you more variety via its vast plugin library, but managing that freedom often calls for more technical oversight. Want to tap into millions of users and expand your offering? Start by exploring how to build Wix apps , explore Wix marketing integrations  or dive straight into our guide to build Wix apps  that scale your business. 09. Native functionality and dev tools Savvy clients aren’t just after a slick-looking site—they want robust, industry-specific solutions they can actually run their business on. That’s why professional creators need a platform with both built-in functionality and the flexibility to go custom when needed. Wix Studio delivers on bo th fronts. It empowers Wix Studio developers to build launch-ready businesses with a suite of native tools made specifically for real-world use cases—think bookings, events, restaurants and beyond. These Wix Studio business solutions work straight out of the box, helping you get to market faster with less setup. As Roy often points out, this is one of Studio’s biggest differentiators: “Creators aren’t forced to choose between speed and power—we’ve built the tools so they can have both.” For projects that call for something totally custom, Wix Studio offers a dev-first ecosystem with serious flexibility. Choose your coding environment—whether that’s online in Wix’s VS Code-based IDE or locally via GitHub integration. Extend business logic using hundreds of open APIs, and streamline your workflow with Wix Blocks , which lets you develop reusable apps and sell them in the Wix App Market. On the WordPress side, while it doesn’t offer native, full-stack business solutions like Wix Studio, it provides the foundations to build them. The open-source nature of WordPress gives developers the freedom to extend functionality using custom code and APIs. Devs also benefit from tools like a comprehensive code reference, a command-line interface (WP-CLI) and support for various version control systems and local dev environments. One key difference: WordPress doesn’t natively support app development and distribution like Wix Studio does through Wix Blocks. However, developers can build and sell WordPress plugins that act similarly by expanding site capabilities. Bottom line:  If you’re looking for a head start with launch-ready, industry-specific functionality, Wix Studio’s native business solutions are a game-changer. And when it comes to flexibility, both platforms give developers the tools to build whatever they can imagine—just with very different levels of out-of-the-box support. 10. Enterprise and large-scale solutions Almost every web creator has that one household name they dream of working with. But when that call comes through, you need to be sure your website builder can handle the complexity and scale of the job. Wix Studio Enterprise  is designed with flexibility to meet the needs of businesses of all sizes, from scaling startups to multinational corporations. It includes advanced multi-site management capabilities with account, group or site-level tiering, as well as tools that make scaling site creation a breeze. You’ll have access to company-branded templates, libraries of reusable assets and custom funnels so that any team member can deploy on-brand, functional sites with ease. Additionally, it provides 24/7 dedicated support, enhanced security and the flexible storage options that larger businesses require. Plus, with Wix Studio certification , you can ensure your team is fully equipped to deliver top-tier results on enterprise projects. As Roy puts it, “When enterprise clients come on board, the priority is seamless scalability without compromise—and Wix Studio delivers that by integrating everything from security to site creation into one platform.” On the WordPress side, the platform offers flexibility through its VIP and Enterprise plans. Much like Wix Studio, WordPress helps businesses manage multiple sites from one central dashboard while maintaining consistent branding across all platforms. The modular, block-based creation process ensures that design governance remains intact. However, WordPress shines in terms of bespoke capabilities—its open-source nature allows for tailored plugins, themes and custom functionality, which makes it a strong choice for enterprises with highly specific needs. WordPress also provides enterprise-level security, unlimited storage and priority support from dedicated account managers. Bottom line:  Both platforms cater to large brands and complex projects, offering robust, scalable solutions. Wix Studio’s enterprise tools are particularly suited for businesses looking for a seamless, all-in-one solution, while WordPress provides a highly customizable environment ideal for enterprises with unique requirements. 11. Support and community H aving a community of like-minded creators to lean on—and learn from—is priceless. So, how do Wix Studio and WordPress stack up in this area? Whether you're looking for web creation tips, inspiration or just a place to connect with people who truly understand your day-to-day, Wix Studio has you covered. The platform boasts a super vibrant community that’s both in-person and online. From frequent meetups to live webinars, a lively Discord and the Studio Forum, there’s no shortage of ways to engage with fellow creators. Plus, with dedicated community leaders fostering collaboration, you’ll always have a network to lean on. Roy emphasizes that “Wix Studio’s community isn’t just about connecting—it’s about growing together, sharing experiences and empowering each other to take on bigger projects.” If skill enrichment is what you’re after, Wix Studio Academy  offers a treasure trove of expert-led video tutorials, sandboxes, courses and expert-approved certifications designed to help you level up your skills. And if you ever need some personalized assistance, there's 24/7 customer care, as well as a built-in AI chat feature to help you out directly from any site. Don’t forget about the Wix Studio Partner Program , which can connect you with valuable business opportunities and support, whether you're an agency, freelancer or developer. On the other hand, WordPress has a vast and active ecosystem with an official WordPress Support Forum that’s a great place to seek help, exchange ideas and connect with fellow creators. WordPress also organizes global events like WordCamp, where you can network and learn from experts in the field. For growing your skills, WordPress offers plenty of documentation, guides and best practices. Plus, WordPress.tv hosts a large library of video tutorials and conference talks that cater to all skill levels. However, if you're looking for an official certification to validate your skills and stand out in the marketplace, WordPress lacks this feature. There's no formal certification process, so your expertise might not carry the same weight in the eyes of potential clients. When it comes to support, WordPress provides AI chat and 24/7 customer care for paid plan users—although free users don’t have access to these services. Bottom line:  Both Wix Studio and WordPress offer strong communities and learning resources for web creators, but Wix Studio stands out as the obvious choice for anyone looking to advance their career or differentiate themselves in the market with industry-recognized certifications. 12. Pricing Cost plays a big role in choosing the right website platform for your needs. With Wix Studio, you get five flexible pricing options, ranging from a free plan to an enterprise-level solution. You can opt for monthly or yearly payments and every plan includes a 14-day money-back guarantee, so you can try it out with zero risk. Here’s a breakdown of Wix Studio's annual pricing plans: Free  ($0/month): Create and publish sites with a branded subdomain. Basic  ($19/month): Build online brands with a custom domain. Standard  ($27/month): Accept online payments. Plus  ($34/month): Capture leads and boost sales. Elite  ($159/month): Scale business growth. Enterprise  (price upon request): Site management for large-scale businesses. *Prices displayed are for U.S. customers. As Roy points out, “Pricing clarity can be a dealmaker for agencies. With Wix Studio, you don’t have to play a guessing game—the value of each tier is crystal clear, and it’s built to support how agencies actually operate.” WordPress offers a lot of pricing flexibility but can be more complex to navigate, especially when it comes to choosing your own hosting provider. With so many hosting options out there—each with its own pros and cons—it can be tough to find the best choice. For simplicity’s sake, let’s focus on the WordPress plans that come with native hosting. It's also worth mentioning that unlike Wix Studio , most WordPress  plans (except the Automattic one) aren't specifically designed with agencies in mind. Many of the plans are more suited for DIY users, so they might not provide the functionality you need to scale and manage multiple sites for clients. Like Wix Studio , WordPress  gives you the option to pay monthly or annually. If you’re not completely satisfied with your monthly plan, WordPress offers a 7-day refund window, and for yearly plans, you have 14 days to request a refund. Here’s a breakdown of WordPress's annual pricing plans: Free  ($0/month): Basic blogging features and branded subdomain. Personal  ($4/month): Professional blogging features and custom domain. Premium  ($8/month): Advanced design tools for creators. Business  ($25/month): Full customization for businesses. Commerce  ($45/month): Complete solution for online stores. Automattic for Agencies  (price upon request): For agencies managing six or more sites. *Prices displayed are for U.S. customers. Bottom line:  If you value simplicity and predictable pricing, Wix Studio stands out as the more straightforward choice. Its clear, all-inclusive pricing is specifically designed for agencies and enterprises that need to build and manage multiple sites. On the other hand, if you're considering the WordPress Automattic plan, be prepared to reach out to WordPress directly to discuss your specific needs and get a personalized quote. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Shopify  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow   | Wix Studio vs. Duda Wix Studio vs. WordPress at a glance Feature Wix Studio WordPress Infrastructure Robust performance with 99.99% uptime, multi-cloud hosting, global CDN and enterprise-grade security. Varies depending on the hosting provider you choose. Design flexibility Fully responsive editor, no-code animations, built-in Web GL effects, custom CSS, intuitive layout tools and customizable templates. Block editor, customizable themes, built-in animations and custom CSS. Plugins required for advanced motion like WEBGL effects. AI features Responsive AI, sitemap generator, code assistant, text, image and meta tag creator, CMS collections, chatbot. Jetpack AI Assistant for content creation, image generation and SEO recommendations. Scalability & CMS No-code CMS, dynamic pages, reusable assets and shareable design libraries, global design settings for maintaining brand consistency. A CMS by design, with custom post types and taxonomies, dynamic content, reusable content blocks and global design styles. Collaboration Custom roles and permissions, concurrent editing, real-time feedback, on-canvas tagging and comment filtering by status, plus native CRM tools. Built-in comment system with mentions. Limited CRM tools, creation of custom roles and permissions require plugins. Ecommerce Built-in eCommerce solution with omnichannel capabilities, suite of customer incentives and seamless support for global selling. Built-in tools allow for SEO customization but third-party plugins are required for more advanced control and scalability. Plugins are also recommended for advanced marketing features. SEO & marketing Best-in-class defaults and hyper-efficient tools for customizing advanced SEO settings at scale. Suite of native marketing tools and integrations. Built-in tools allow for SEO customization, but third-party plugins are required for advanced control and scalability. Plugins are also recommended for advanced marketing features. Wix Studio vs. WordPress: the final verdict Both Wix Studio and WordPress bring a lot to the table—but the best choice depends on how you work, who you work with and what you need to deliver. If you're an agency, freelancer or enterprise team looking for an all-in-one platform that combines creative freedom with speed, scale and full-stack business functionality, Wix Studio is hard to beat. It's designed to help you move fast without compromising on quality, with native tools that support every part of the client journey—from concept to conversion. As Roy says, “You don’t just get a website builder with Wix Studio—you get a full business toolkit that’s purpose-built for professionals. Everything’s under one roof, so you’re not losing time jumping between platforms or patching together solutions.” On the other hand, WordPress is a solid choice for creators who prefer to self-host and customize every detail. Its massive plugin ecosystem gives you tons of flexibility—but that also means more moving parts. You’ll need to weigh whether you’re ready to manage plugin updates, compatibility issues and hands-on maintenance as your projects scale. Now that you’ve got the full picture, the best next step is to explore Wix Studio for yourself. See what it’s like to design, develop and deliver with everything built in—and decide if it’s the right fit for how you  want to work. Editor’s note: all pricing and information are current as of 04/21/2025. Wix Studio vs. WordPress FAQ Is Wix Studio better than WordPress? It depends on your needs. Wix Studio offers a streamlined, all-in-one solution built for speed, scale and collaboration—ideal for agencies and freelancers. WordPress provides more flexibility through its open-source setup but often requires more hands-on maintenance. The better platform is the one that fits your workflow best. Does Wix Studio work with WordPress? No, Wix Studio and WordPress do not natively integrate with each other. They are separate website-building platforms with different ecosystems, hosting environments and content management systems. However, there are workarounds depending on what you're trying to achieve. For example, you can connect workflows using third-party tools or you can migrate sites from one platform to another. Should I switch from WordPress to Wix Studio? If you’re looking for a more streamlined, maintenance-free experience—especially when managing multiple sites—Wix Studio could be a strong fit. It combines design freedom with built-in business tools, so you can move faster without relying on plugins. But if your current WordPress setup works well and you need deep customization, sticking with it might make sense. Consider what matters more to your workflow: simplicity or full-code flexibility. What's the difference between Wix Studio and WordPress? Wix Studio is the all-in-one website creation and client management platform built for agencies and enterprises. WordPress is a self-hosted, open-source publishing platform known for its CMS and extensive plugin ecosystem. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders Is Wix Studio free? Yes, you can build and publish a site on Wix Studio for free. Your site will include Wix branding and use a Wix-provided domain (e.g., yoursite.wixstudio.io). To connect a custom domain, remove branding or access advanced features like payments and expanded CMS limits, you’ll need to upgrade to a premium plan. ​ Is Wix Studio better than Wix? Wix Studio isn’t necessarily better  than Wix—it’s just built for a different type of user. If you’re an agency, freelancer or advanced creator managing multiple projects, Wix Studio offers more flexibility, design control and developer-friendly tools. For individuals or small businesses creating a single site, Wix is often the simpler, more beginner-friendly option. It really depends on your needs and how hands-on you want to be.

Create your logo in minutes with a logo maker → A logo serves as a cornerstone of your business's branding , so its design is not something you'll want to skimp on. Although experienced graphic designers might demand over $1,000 for their logo crafting expertise, an AI logo maker can generate one in seconds for less than $50. Even if you're contemplating designer collaboration, exploring an AI logo maker can provide insightful glimpses into your preferred design path. Interested? Keep reading to get our AI logo generator recommendations and our advice for figuring out which is right for your business. Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. Are AI logo generators right for your business? Remember that the internet is still growing, with more and more people using it every day. This means that there's a large and growing potential audience for your blog, too. AI logo generators can be a great option for businesses that are looking for a quick and affordable way to design a logo  as they can generate dozens of options in a matter of seconds, and can be customized to reflect your company's branding. In 2026, we will continue to see more AI-generated content, including in unexpected places. This means designers need to stay sharp and keep up with the trends, as automated technology like AI image generators make it easier and more accessible for anyone to explore and create. It opens new and exciting possibilities for creators and brands to push boundaries and integrate technology in innovative ways. - Effy Fisher, Wix Logo Maker UX designer Here are some other benefits of making an AI logo for your business: Variety of designs: AI logo makers generate a wide variety of logos, so you're sure to find one that fits your brand. Customization: After creating the original visuals, you'll be able to customize your logo to reflect your company's branding. Easy to use: These tools are typically very easy to use, even if you don't have any design experience. Affordable: Logo design costs a pretty penny if you work with a designer. A logo maker is a great option if you’re working with a tight budget. However, there are also some potential drawbacks to using an AI logo generator that you should keep in mind when deciding whether it's the right choice for your business: Not as unique: Designs generated by AI tools are generally not as unique as logos created by a professional designer. May not reflect your brand: If you don’t make the necessary adjustments, you may end up with a logo that doesn't accurately reflect your company’s brand identity. Check out these AI web design tools  as well. 7 best AI logo generators We’ve researched the best AI for logo design to help you narrow down your search and get you closer to the logo of your dreams. Wix Logo Maker Logomaster Looka LogoAi Brandmark Tailor Brands Logo Maker Fiverr Logo Maker 01. Wix Logo Maker With the Wix Logo Maker , you can design a logo in minutes. After you input your business' name and tagline, select your industry and indicate your design preferences, the AI logo maker will offer dozens of options to choose from. After choosing one, you can change the font, color or icon. Better yet, you can even start from scratch if the results don’t quite hit the mark. This is the best option if you want to start building your business online because most of Wix’s premium plans include a logo at no extra cost. Once you've fine-tuned your logo, you can easily place it across your website, build social media assets and order branded merchandise and business cards. As an added bonus, Wix website users can also employ the AI image generator to make their own brandmarks. Wix features : Comes free with most Premium Wix plans Can customize the logo with new colors and graphics Get a variety of logo sizes and variations for social media and other popular applications Pricing: Logo + Website Plan: Logo included. Includes access to full branding suite and an assortment of logo variations and file formats, including resizable SVG files. Basic Plan: Price varies. Includes logo design, full commercial usage rights and standard logo files. Advanced Plan: Price varies. Includes Basic Plan features, plus resizable logo files and social media files. 02. Logomaster Logomaster’s AI logo generator can help you craft the logo of your dreams in just five minutes. All you have to do is select logos you want yours to mimic, choose brand colors , add your company name and select an icon. Should the outcomes fall short of your expectations, you have the flexibility to fine-tune your preferences to your heart's content. This allows you to make as many adjustments as necessary until the results align perfectly with your creative vision. Features: High-resolution, web-ready files come standard with any package Some packages let you make unlimited changes to your logo Partners with Wix to help you build a website with your logo Pricing: Basic Plan: $49/package. Includes high-resolution, web-ready files and logo on white and transparent backgrounds. Premium Plan: $99/package. Includes Basic Plan features, plus print-ready files, unlimited changes after downloads and custom background colors. Enterprise Plan: $149/package. Includes Premium Plan features, plus social media assets, mockup images and more. 03. Looka Upon providing your business name and industry, Looka's logo maker will offer a selection of several logos for you to choose from that will serve as inspiration for the AI. Subsequently, you'll proceed to pick a logo color combination and choose symbol descriptions that resonate with your brand essence, such as creativity or innovation. It's important to note that unlike some alternatives, browsing through the various logo options requires signing up. Beyond being a mere logo creator, Looka offers a comprehensive suite for crafting your entire brand identity. In addition to creating logos, Looka provides brand kits, social media templates, business card designs , and an array of other valuable resources to help you establish a cohesive and impactful brand presence. Features: Can see how your logo looks on shirts and other merch 300+ templates for marketing materials like social media profiles and business cards Receive 15+ logo files with a premium package Pricing: Basic plan: $20/package. Includes one PNG logo file. Logo plan: $65/package. Includes multiple file types, color variations, unlimited changes, customer support and full ownership of commercial and non-commercial use. 04. LogoAi With LogoAi, designing a logo for your business is as easy as entering your business’ name, selecting your industry and choosing a font and color scheme. The generator also offers suggested alternatives for color, font, layout and symbols so you can mix up the design even further. Once you’ve purchased your logo, you can download it in a variety of different file types and versions (i.e., symbol only, inverted color schemes, etc.). Features: Shows your logo in various contexts such as a website, social media and posters Has a free business name generator Offers a discount to repeat customers, which makes it great for people with multiple businesses Pricing: Basic Plan: $29/package. Includes design edits, low-resolution logo and transparent PNG. Pro Plan: $59/package. Includes Basic Plan features, plus high resolution and vector files, Microsoft Word and PowerPoint templates and access to branding tools. Brand Plan: $99/package. Includes Pro Plan features, plus logo animation and brand center access. 05. Brandmark Brandmark’s generation flow is a bit different than the others in this list. After sharing your business name and tagline, you then input a few keywords that describe your brand so the logo reflects it. If you’re opening a farm-to-table restaurant, you might include terms like “organic” and “upscale.” After choosing a color or color style, you’ll receive a wide variety of options. If there’s one that you like but don’t love, you can click “Ideas” to get alternative color, font, icon and layout ideas. Even then, you still have plenty of customization opportunities. Features: Full copyright included in all projects Unlimited logo revisions and lifetime access to branding tools Hundreds of brand assets to put your logo on, including business cards, letterheads and brand guidelines. Pricing: Basic Plan: $25/package. Includes PNG logo files. Designer Plan: $54/package. Includes logo source files, brand style guide and brand asset templates. Enterprise plan: $175/package. Includes Designer features, plus 10 original designs from the Brandmark team. 06. Tailor Brands Logo Maker A logo maker is just the tip of the iceberg of Tailor Brands’ offerings. Tailor Brands has a full suite of small business tools including LLC formation, a website builder and accounting services, making this one of the best AI logo generators for new business owners. The Tailor Brands Logo Maker allows you to choose a selection of icons prior to the generation process, so that the generator can incorporate those icons into its designs. This gives you more control over the design process and can lead to logos that are more effective and memorable. Features: Some packages come with brand assets like business cards, letterheads and brand guidelines Logo comes with commercial rights and you can trademark it for a fee Priced monthly but you’ll always have access to your logo Pricing: Basic Plan: $9.99/month. Includes high-resolution logo files, graphic design tool and mini website builder. Standard Plan: $19.99/month. Includes Basic Plan features, plus vector logo files, branded business deck and full website builder. Premium Plan: $49.99/month. Includes Standard Plan features, plus website eCommerce capabilities and more. 07. Fiverr Logo Maker Like other AI logo generators, Fiverr’s Logo Maker creates designs in a few minutes based on your preferences. Where this tool stands out is that it lets you buy upgraded customization services from Fiverr freelancers, such as color changes, font changes and additional design elements. You can also request that the freelancer make your logo more specific to your industry or target audience. This level of customization can be invaluable for businesses that want a logo that is truly unique and memorable, while still keeping costs low. Features: Simple process includes selecting your industry, choosing design preferences and customizing the logo as needed Logo designs are created by a combination of Fiverr logo designers and AI Easy access to a full suite of business services Pricing: Essential Plan: $30/package. Includes non-editable PNG variants, including one with transparent background. Professional Plan: $60/package. Includes one revision, print-ready files, brand style guidelines, Zoom backgrounds and more. Unlimited Plan: $90/package. Includes Professional Plan features, plus unlimited revisions. How to choose an AI logo maker Whether an AI logo generator proves beneficial often depends on the tool you decide to use. While some might disappoint with lackluster results, others are remarkably effective. When assessing your choices, keep these factors in mind: Budget:  Find a logo generator that fits your budget and charges a one-time fee for your logo instead of an ongoing subscription. File formats:  You’ll need different file types depending on how you’ll use your logo. Make sure the logo generator you’re considering allows you to download the file in a variety of different formats. Ease of use:  Look for a generator that makes it easy to customize your logo in its editor. Unlimited changes:  Find a logo maker that lets you edit your logo after purchase. Customer support:  Look for a solution that comes with 24/7 customer support via chat, phone or email. Comprehensive features: A logo maker that can also help you start a website, print business cards and merchandise and create social media graphics will save you time. Why is a logo important? A logo is important for several reasons: Brand recognition : A logo serves as a visual representation of your brand identity. It helps customers easily recognize and remember your brand among competitors, fostering brand recognition and loyalty. Professionalism : A well-designed logo conveys professionalism and credibility to customers. It signals that your brand is established, trustworthy and committed to quality, making a positive impression on potential customers. Differentiation : In a crowded marketplace, a unique and memorable logo helps your brand stand out from competitors. It sets your brand apart and communicates its distinct personality, values and offerings to customers. Brand cohesion : A logo serves as a central element of your brand's visual identity system. It ensures consistency across various marketing materials, including websites, business cards, signage, packaging and advertising, creating a cohesive brand image. A logo is a crucial element of your brand identity and plays a vital role in shaping customers' perceptions and experiences with your brand. It's a visual representation of your brand's values, personality and promise, making it an essential asset for any business or organization. Best AI logo generators FAQ What is the best AI logo generator? Several AI-powered logo generators are available, each offering unique features and capabilities. A popular option is the Wix Logo Maker. This is the best option if you want to start building your business online because most of Wix’s premium plans include a logo at no extra cost. The best AI logo generator for you depends on your specific preferences, budget and design requirements. Can I use AI to generate a logo? Yes, AI technology can be used to generate logos efficiently and effectively. AI logo generators use machine learning algorithms to analyze design preferences, industry trends and user inputs to create custom logo designs. Where can I make a free AI logo? Several online platforms offer free AI logo-making tools, including the Wix Logo Maker. These tools allow users to create and customize logos using AI-powered design algorithms without the need for graphic design skills or software. Does ChatGPT make logos? As an AI language model, ChatGPT is primarily designed for generating human-like text responses based on input prompts. While it can assist with brainstorming and providing creative suggestions for logo ideas, it doesn't have the capability to create visual designs, such as logos. Can AI generate truly original logos? AI logo generators can produce original logo designs by combining various design elements, fonts, colors and symbols in unique ways. However, the originality of AI-generated logos may vary depending on factors such as design inputs, customization options and the extent to which the AI algorithm can create diverse and innovative designs. Who owns the copyright of an AI logo? The copyright ownership of an AI-generated logo depends on various factors, including the terms of service of the AI platform used to create the logo and any agreements between the user and the platform. In some cases, the user may retain full ownership of the logo, while in others, the platform may claim certain rights or licenses to the design. It's essential to review the terms of service and licensing agreements carefully to understand the copyright implications of using an AI logo generator.

Turn your ideas into a website →   |   Claim your domain →  Want to learn how to build a website from scratch? The fastest and most beginner-friendly way is to use a website builder , which gives you all the tools you need to design, customize and publish a site without coding. Looking to create a website fast? If you're looking to create a stunning website fast, there are several ways you can go about it. A free website builder like Wix is a great place to start, as you can choose from over 2,000 pre-designed and highly customizable website templates to easily build a site. Choose your website template by website type, functionality or your business industry. TL;DR: How to create a website To create a website, start by defining your website’s purpose and choosing a platform. Next, register your domain , secure hosting and design your site using a template customized to your website type. Add content and functionality, test everything across devices and finally, launch your website, promote it to attract visitors and maintain it to keep it up to date. We'll walk you through each step of the process, from planning your site to launching it live. You’ll also get a complete website launch checklist  to make sure every detail is ready before you hit publish. Learn more: What is a Wix website? How to make a website from scratch Define your website's purpose Choose your website builder Pick and register a domain name Choose a web hosting plan Pick and customize your template Build your site structure Add useful pages Create engaging content Test and launch Maintain and promote your website 01. Define your website's purpose Every great site starts with a clear website purpose . Are you selling products, sharing your expertise, building a community or showing off your work? Your goal will shape every decision, from layout to content to navigation, keeping your site focused and intentional. Know your audience Understanding your audience is just as important. Who’s visiting your site? What are they looking for? Create personas based on their demographics, interests and challenges. Gather insights through surveys, interviews or even casual chats. The better you know your visitors, the more engaging and relevant your site will be. Learn from competitors Take a peek at your competitors. Check out websites in your space and note what works, what doesn’t and where there’s room for improvement. Then, think about how your site can bring something fresh to the table. Whether it’s a product, service or unique approach, make sure your value is crystal clear. Set measurable website goals Set goals you can measure. Whether it’s traffic, engagement, sign-ups or sales, decide which metrics matter most and use them to guide your strategy. These goals will help you stay on track and see what’s working. Types of websites to consider: Depending on your goals, here are some types of websites you might want to create: Business and eCommerce websites : Sell products, book services or share your offerings. Include clear pricing, testimonials, contact options and chat tools to help visitors take action. Blog:  Share your stories, expertise or insights to build a loyal audience. Organize posts into categories, add visuals and make it easy for readers to subscribe. Creative and portfolio websites : Show your work with galleries, blogs and social links. Perfect for photographers, designers, writers and artists. Content and media: Share videos, podcasts or stories. Organized navigation and search tools make it easy for visitors to explore. Educational: Offer lessons, PDFs , videos or certifications. Use log-ins to track progress and blogs or FAQs to expand learning. Personal and lifestyle: Share your stories, events or portfolio. Add galleries, blogs and social links to make your site feel personal and inviting. Non-profit websites : For schools, nonprofits or government organizations. Add features like donations, volunteer sign-ups, livestreams or event details. Some websites juggle more than one purpose, but your main goal should always take the lead. Take Cleverchefs, for example. Their site tells their brand story while also driving bookings. The design and content reflect their values, attracting clients who connect with their vibe. Expert tip from business owner Nick Collins, founder of Cleverchefs: "When I ask my clients why they chose us over our competitors, they usually say it's because of our website. I think they can really feel our passion through the way we connect with them and stand out as a creative catering company." 02. Choose your website builder Choosing the right website builder sets the foundation for your site. The right platform helps you get online quickly without worrying about technical hurdles so you can focus on building your business. Everything you need to design, personalize, publish and manage your site is in one place, making the process straightforward and manageable. One strong recommendation is to look for a builder that includes domain registration and hosting. A custom domain makes your site look professional and easier to remember, while built-in web hosting keeps your pages fast and reliable without extra setup.  Templates and design tools give you flexibility to match your brand. A drag-and-drop website builder  lets you position text, images and buttons exactly where you want and adjust colors, fonts and layouts for a cohesive look. This makes it easier  to create a visually consistent, user-friendly website that reflects your business or project. Built-in business and marketing tools also help you reach your goals faster. From email campaigns and SEO tools to online stores, booking systems and membership options, you can manage everything in one place. AI-powered features, including an AI store builder , can also speed up building and managing your site, helping you generate content, design pages and organize your site with less effort while keeping it unique. Before picking a platform, compare features, ease of use, pricing and integrations. Make sure it fits your workflow and goals so you can spend your time creating, not troubleshooting. The right choice gives you a smooth experience and a website that grows with you. Sign up for Wix today Key factors to consider: Factor What to look for How Wix helps Customizability Flexible layouts, templates, AI-assisted site creation Wix lets you adjust layouts, colors, fonts and images, and use AI to create a fully functional site. Business tools eCommerce, scheduling, inventory, CRM, automation Wix helps you sell products, manage bookings, track inventory and automate tasks. AI capabilities AI for site creation, content, marketing, support Wix’s AI website builder helps you build pages, generate content and organize your site quickly. Third-party integrations Apps, sales channels, marketing tools Wix App Market and Wix Headless let you integrate apps, sales channels and other services seamlessly. Security SSL certificates, backups, monitoring Wix includes automatic backups, secure hosting and SSL certificates to protect your site and visitors. Performance CDNs, optimized code, fast loading Wix ensures fast loading with optimized code and a global CDN, improving user experience and SEO. Support 24/7 help, tutorials, guides Wix offers round-the-clock support, tutorials and guides to help you resolve issues and learn as you build. Expert tip from Esin D. Habif, product marketing lead (outbound) at Wix.com: "As a creator or entrepreneur, you're often wearing multiple hats. You're designing the website, you're optimizing for SEO. This means you need a website builder that makes it easy and very learnable for you to do all of those things, on the same platform and still deliver as if working with experts in those fields." Building a website for your business, passion project or side hustle should be easy and exciting. Wix lets you customize and launch a professional website in minutes. Wix simplifies the process so you can focus on what matters most, bringing your ideas to life. Start today and create the website you’ve always wanted. 03. Pick and register a domain name Choosing your domain name  is one of the most exciting steps in building your website. Your domain is your web address, the URL  visitors type to find your site. Behind the scenes, the Domain Name System  (DNS) translates that name into your site’s IP address  so your website loads instantly for anyone who visits. A strong domain name is unique, memorable and easy to spell. It should reflect your brand, tell your story and resonate with your audience. Avoid long or complicated names, numbers or special characters. Use Wix’s domain name generator  for creative ideas and to quickly check availability. Next, claim your domain through a registrar. Domains must be officially registered to exist online, usually for a year or more. Domain pricing  covers DNS infrastructure and services.Many website builders, including Wix, include a free domain  with paid plans, giving you a polished professional web address like yourbusiness.com . Think about the right domain extension  for your website, such as .com, .co, .store, .info or .digital. Choose one that fits your brand and audience. A custom domain builds trust, improves credibility and can help your site rank better in search engines. To register a domain on Wix: Brainstorm 5–10 short, memorable names that are easy to spell Check availability using Wix’s domain name search Choose a domain extension that fits your brand, like  .com, .net or .org   Register your domain for at least one year or claim a free domain with a Wix paid plan Connect the domain to yo ur website through your Wix dashboard and update DNS settings Ready to get a website domain name ? Get started with Wix today. 04. Choose a web hosting plan Web hosting stores your site’s files, images and content on a server so visitors can access your site online. Every time someone enters your URL, the server delivers your site instantly. The simplest way to get started is to use a website builder with built-in hosting. Wix includes free secure hosting with every site, so you don’t need to compare separate hosting plans or manage extra settings. This lets you focus entirely on building your website. When evaluating hosting, consider uptime, security, speed and reliability. Wix’s multi-cloud hosting and global CDN deliver your site content quickly and seamlessly to visitors around the world, keeping your site accessible without interruptions. Hosting options at a glance Hosting type Best for Key benefits Shared hosting Beginners, small websites Affordable, easy setup VPS hosting Growing businesses More resources, better performance Cloud hosting High traffic sites Scalable, handles traffic spikes Dedicated hosting Large enterprises Full control, maximum speed and security 05. Pick and customize your template Your website’s visual layout is one of the most important factors in how visitors perceive your business.  Half of consumers say design heavily influences their opinion of a company , so take the time to explore your options before committing to a style. To get started, take a look at professional  website templates  to see which one fits your vision best.  Templates give you a good design foundation, but you have full control to make it your own. You can adjust layouts, section order, spacing, fonts, colors, buttons, images, galleries, headers, footers, menus, backgrounds and even animations. Every element can be customized so your site reflects your brand and feels consistent from top to bottom. Next, gather inspiration for your website. Check competitor websites to see what works in your industry and explore visual platforms like Pinterest and Instagram to discover popular fonts, colors and design styles. Focus on understanding trends rather than copying them, and make sure your choices align with your audience’s preferences. Your template is a flexible website design  tool you can shape to fit your brand. Adjust layouts, colors, fonts and images to create the tone that feels right. Branded design shows confidence, professionalism and value, helping visitors immediately connect with your business. Every detail matters, from page speed to visual hierarchy, to make sure your site stands out and feels trustworthy. If designing a website from scratch feels overwhelming, an AI website builder can simplify the process. With Wix, you can answer a few simple questions about your goals and the AI website builder will generate a fully functional, custom website in minutes. From there, you can fine-tune the design, add your own content and adjust pages and widgets to fit your vision. Action steps: Browse website templates  that fit your style and goals Collect inspiration from competitor sites and visual platforms Customize your template to reflect your brand’s personality and values Decide on fonts, colors and layouts that match your audience Consider using AI to create a starting point and customize from there Need a website fast?  Let AI do the heavy lifting. With Wix’s   AI website builder , you can create and launch a complete website in just minutes. Learn more:   How to make a website fast How to vibe code a website Expert tip from H ani Safe, product lead (Showcase) at Wix: " Beautiful templates let creators bring their stories to life, ensuring that every website not only stands out for its aesthetic appeal but also tells a compelling story about the creator behind it." Looking for   portfolio templates ,   model portfolio examples  or templates for an  online store ? Explore dozens of customizable options that fit your style. From   simple website templates  to more advanced designs, there's something for every idea and every vision. You can discover more in this piece: Should I use a template to make a website ? Or check out these templates to get building: Website templates for designers Portfolio templates Landing page templates Blog templates 06. Build your site structure A beautiful website won’t succeed if visitors can’t navigate it easily. Start with a clear site structure by creating a sitemap, the blueprint for your pages. Organize content into logical sections that match your goals and audience and update it as you add or move content. Wix, for example, does this automatically. Next, optimize your navigation menu. Aim to let visitors reach any page in three clicks or less. Prioritize key pages like your homepage, services, products and contact information. Use clear categories and subcategories, consider mega menus for large sites or anchor menus for smaller ones and include a clickable logo to return visitors to the homepage. In the Wix editor, add a menu by clicking the “+” on the side panel, selecting “Menu & Anchor” and choosing your style. Expert tip from Adi Huri, product manager at WOW for Wix.com : "Think of the menu as the map of your website. Adding the right pages in the right order can make it the heart of your site’s success." Highlight your most important content, including services, pricing and contact details, and use clear calls to action to guide visitors toward sign-ups, bookings or purchases. Use the footer for extra links, social profiles or legal pages. In Wix, for example, you can drag and drop elements into the footer and resize them as needed. Plan for growth with flexible layouts that make adding new pages or features easy. Regularly review your site structure and navigation to keep it organized and user friendly. A clear structure helps visitors find what they need quickly and encourages engagement by guiding users to explore and take action. Site structure checklist  Step Action Wix tip Sitemap Map all your pages into logical sections Wix automatically updates your sitemap Navigation menu Link main pages, use categories, make logo clickable Use “Menu & Anchor” in the Wix editor Key content Highlight services, pricing, contact info, use CTAs Track engagement with Wix Analytics Footer Add extra links, contact info, social profiles Drag and drop elements in Wix editor Scalability Use flexible layouts, plan for growth Review site structure regularly as you add pages 07. Add useful pages Once you’ve mapped out what pages you want on your site, it’s time to create them. Here’s a quick step-by-step of how to build useful and engaging pages and how to do it in the Wix editor. Open the Page Manager: Click the "Pages & Menu" icon in the left side panel to access the Page Manager. Add page: Click the blue "+ Add Page" button to create a new page and click on whatever template suits your needs. Name your page: Once the page is added to your site, the page name will be highlighted in the left side panel for you to edit. Customize: Customize and build the newly created page by adding your content, adjusting the layout and refining the design. Manage pages: Drag and drop pages in the side panel to rearrange them or click on the ellipsis icon to the right of each page title to duplicate, delete, rename, hide and more. Subpages: Create dropdown menus by adding subpages to your main pages, enhancing site navigation. Save and publish: Save your work regularly and, when ready, hit the "Publish" button to make your changes live on your website. These are the essential web pages pages that every website needs: An inviting  homepage . This is the face of your website, which means that you have to make it beautiful, yet informational. You should strive to present all the crucial elements right from the get-go. This way, clients will instantly understand who you are and what you do. A shop or gallery. This is the center of your site where visitors can browse through your products or services. Create product listings, manage inventory and process transactions all from one centralized dashboard. Dedicate time to write product descriptions that will grab potential customers’ attention. The same goes for your product photography to ensure that your items are displayed in their very best light. A personable About  page.  Use this page as your  online business card . It’s the spot where you can present who you are, what you stand for, your strengths, values and any other crucial information you think your visitors should know about your team and your business. An easy-to-find contact section. Don’t leave your site visitors astray by making them search for your contact information. Dedicate a page to list contact numbers, email, social links and any other way users can get in touch with you. In addition, it’s a good practice to add your essential contact details on your website footer. An engaging blog.  By  starting a blog , you’ll be able to continuously add regular and fresh content to your website. You’ll have the chance to establish yourself as an expert in your field while giving your SEO efforts a well-deserved boost.  Give our blog maker a go , when yo u're ready to start. You can also consider adding these pages: Membership area Online courses FAQ page Online booking system Testimonials page Custom 404 page 08. Create engaging website content Your website content should grab attention and keep visitors interested. To do that, focus on its variety, clarity and structure. Mix different content types—text, photos, videos and animations—to make your site more dynamic. Keep your pages organized and place your most important content above the fold so visitors immediately see your value. Structure matters. Use clear headers, concise text and visuals like images or infographics to make your content easy to scan. Avoid overloading your site with too many effects or long blocks of text. Expert tip from Amanda Weiner, CRO expert at Wix.com: " Site hierarchy and the information you provide your visitors with is more than just how your site looks. It  directly impacts how many visitors ultimately buy your products. Be clear about your offerings through your content, visuals and buttons right from the get go. " Once your c ontent is ready, make sure it’s optimized for search engines. Every Wix site includes built-in Wix SEO  tools that guide you in optimizing your pages to improve their visibility and reach more people online.  Nearly 70%  of web traffic now comes from phones and tablets, so your content also needs to be optimized for mobile mobile. Wix automatically optimizes your site for mobile, ensuring fast loading and a consistent experience across devices. Wix website templates are also all mobile-friendly by default. What makes a great website What it includes Why it matters Clear purpose Helps visitors quickly understand what your site offers Easy navigation Makes it easy for people to find what they need Fast load time Keeps visitors engaged Consistent branding Builds trust and makes your site look professional High-quality content Provides value and encourages action Strong visual website design Captures attention and reflects your unique brand SEO optimization Helps your site be better positioned to show up when people search Clear calls to action Guides visitors to easily take action on your website, such as contacting you Security and accessibility Protects your site and data, as well as that of your users. Means your website is accessible to all. 09. Test and launch your website Before publishing your website, make sure it’s ready by following a few key steps : Preview your site Start by using Wix’s Site Preview mode to experience your site as a visitor would, checking navigation, layout and visual design. Proofread all text for spelling, grammar and clarity to make a professional impression. Test functionality Next, test every page, link, form, button and embedded media on both desktop and mobile to ensure your site works smoothly across devices. Cross-browser check Don’t forget to check your site on popular browsers like Chrome, Firefox and Safari to make sure it displays correctly for all users.  Get feedback Once your site passes these checks, ask a friend, colleague or team member to navigate it and provide feedback on usability, clarity and design effectiveness. Use their input to make any final tweaks. When your site is ready to go live, hit Publish and make sure it can be found on search engines. Use Google Search Console to submit your site and confirm that Google is indexing your pages. In your Wix SEO  Settings, turn on the “Let search engines index your site” toggle so search engines like Google and Bing can crawl your content. For step-by-step guidance on improving your site’s visibility, use the Wix SEO Setup Checklist to optimize your site for search results. 10. Maintain and promote your website Update your website regularly by adding new content and keeping existing pages current to improve navigation, SEO and overall performance. Track performance You can track which content performs best with   Wix Analytics  and use these insights to guide updates, promotion and overall improvements. Listen to your audience Listen to your audience through surveys, forms or conversations to understand what users value most. Combine their feedback with your analytics to refine your website’s navigation, content and features. Protect your site Keep your website secure with Wix’s built-in, enterprise‑grade protection. Wix’s robust website infrastructure includes monitoring of your site 24/7 for threats and safeguards your data with SSL/TLS encryption. Tools like two‑step verification and user roles help you control access and keep your site safe. Wix also makes it easy to recover your work if something goes wrong. Auto backups automatically save previous versions of your site, so you can restore them at any time. You can also duplicate your site for manual backups, giving you full control over preserving your content and design. Drive traffic to your website Promote your website on social media, through email marketing, guest blogging or advertising campaigns. Focus on the platforms where your audience is most active and adapt your content accordingly. Use Wix tools like SEO Assistant , email marketing, blogs and advertising to engage your audience, reach more visitors and boost conversions. Step What to do Define your website’s purpose Decide if it’s a blog, business site, online store or portfolio to guide your design and content. Choose a website builder or platform Wix provides easy-to-use website creation tools . Register your domain name Pick a unique memorable web address that reflects your brand. Get a hosting plan Choose a reliable plan that ensures your site is fast and accessible. Plan and design your site Map out your pages, select a template and customize it to match your brand. Add content and functionality Add text, images, videos and features like forms, online stores or booking tools. Test and launch Check your site on desktop, mobile and tablet, fix any issues then go live. Promote and maintain Share your site through SEO, social media and email and keep content updated. How much does it cost to build a website from scratch? Website costs depend on design, functionality, content, hosting and marketing. Custom designs, advanced features like eCommerce or booking systems, and professional content increase costs, while DIY builders like Wix are more affordable. Hosting and domains vary by provider, but Wix plans include both plus 24/7 support. Marketing often adds more than the website itself, so plan for ongoing promotion. Start small, scale later, DIY where possible and keep content and design updated. How much does it cost to create a website with Wix? With Wix, you can create a website for free or choose a paid plan starting at $17 per month, which covers hosting, a custom domain and support. Learn more: What is a custom domain? Plans Monthly price (USD) Ideal for Features Free $0 Individuals just starting out Wix branding, limited storage, subdomain Light $17 Personal websites or small projects needing a custom domain Free domain for 1 year, 2GB storage, multi-cloud hosting, light marketing suite, 2 site collaborators Core $29 Small businesses or freelancers needing basic features Free domain for 1 year, 50GB storage, multi-cloud hosting, basic marketing suite, accept payments, basic eCommerce, 5 site collaborators Business $39 Best for eCommerce sites Free domain for 1 year, 100GB storage, multi-cloud hosting, standard marketing suite, accept payments, standard eCommerce, 10 site collaborators Business Elite $159 Large-scale eCommerce sites or high-traffic businesses Free domain for 1 year, unlimited storage, multi-cloud hosting, advanced marketing suite, accept payments, advanced eCommerce, advanced developer platform, 100 site collaborators Enterprise Custom pricing Large enterprises or businesses needing custom solutions Custom solution tailored to your business needs Editor's note: All pricing in the table is based on annual billing. Pricing information as updated as of November 2nd, 2025. View a detailed breakdown of each plan on our pricing page . How to create a website from scratch FAQ Can anyone create a website from scratch? If you choose a website builder that essentially provides the infrastructure of your site, yes. You don't have to know coding to make a website, you just have to use the right website platform. With Wix, your entire site infrastructure is taken care of, including advanced levels of security, including public key certification via TLS, so you can focus on what matters: your design and content. Can I create my own website for free? Yes, you can absolutely create your own website for free. Platforms like Wix let you start building without any upfront costs. You can choose from designer-made templates, customize your design and publish your site—all for free. As your needs grow, you can upgrade to a paid plan to access a custom domain and advanced features. Do websites make money? They can, and many do. A website can generate income in several ways such as selling products or services, offering paid memberships, running ads or through affiliate marketing. The key is to create valuable content, attract consistent traffic and choose a monetization model that fits your goals and audience. Can a beginner build a website? Definitely. Today’s website builders are designed for beginners with no coding experience. With intuitive drag-and-drop editors, pre-designed templates and step-by-step guidance, anyone can create a professional-looking website. The most important part is having a clear vision for your brand and what you want your site to achieve. What are common challenges faced during a website launch? Some of the most common challenges include unclear site goals, missing content, broken links, slow loading times and SEO oversights. Many first-time creators also underestimate the importance of testing their site on different devices before publishing. Planning ahead and using built-in tools for analytics and optimization can help you avoid these issues and ensure a smooth launch.

The perfect domain is just a click away:   claim your domain →  Domain authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). This metric helps you understand your site's credibility compared to competitors and identify areas where your SEO strategy might need a boost. Understanding this score gives you a clearer picture of your website's performance potential. So if you are creating a website , it's a good idea to learn how search engines view your site's trustworthiness and discover actionable steps to improve your standing in search results. Your domain is more than a web address, it’s the first impression of your brand. With Wix, you can easily find and secure a custom domain that reflects who you are and what you do. Whether you’re launching a business, blog or portfolio, your perfect domain is just a few clicks away. Start building your online presence and claim yours today. TL;DR: What is domain authority? Domain authority is a metric ranging from 1 to 100 that evaluates the strength of a website's backlink profile. This SEO tool allows you to see how well your website is ranking.  A higher score generally correlates with a greater ability to rank. It is not a direct ranking factor used by Google but serves as a useful comparative tool for SEOs. Feature Details Definition A score predicting ranking potential on search engines. Scale 1 to 100 (logarithmic). Key factors Linking root domains, total number of links. Best use Comparing your site against competitors. Created by Moz. What is domain authority? Domain authority is a comparative metric that calculates the strength of a specific domain's backlink profile. Think of it as a report card for your website's reputation among other websites. The score is calculated by evaluating multiple factors, including linking root domains and the total number of links, into a single DA score. Because the scale is logarithmic, it is significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. New websites always start with a DA of one. It's crucial to remember that this score is relative. There is no "good" or "bad" score in a vacuum; a good score is simply one that is higher than your direct competitors. Learn more: What is a domain? What is a domain name? How to buy a domain name Benefits of domain authority Tracking your domain authority offers tangible advantages for your long-term SEO strategy. It moves beyond vanity metrics and provides data you can use to make informed decisions about your content and outreach efforts. First, it serves as an excellent benchmark for competitive analysis. By comparing your score to other sites in your niche, you can gauge the difficulty of ranking for specific keywords. If your competitors have significantly higher scores, you might need to target long-tail keywords initially. Second, it helps track the effectiveness of your link-building campaigns. If you invest time in digital PR or guest posting, a gradual increase in your DA indicates that you are acquiring high-quality backlinks. Third, it can attract advertisers or partners. Brands looking for sponsored content opportunities often look for sites with high authority, viewing them as valuable platforms for exposure. "At every stage of your website and business growth cycle, link building remains critical to SEO growth. Early in your website's development, you should focus on internal linking and acquiring referring domains relevant to your business. As your site grows and attracts more traffic, link equity becomes more important, so you should prioritize the size, quality and authority of the referring domains from which you get links from. In both situations, make sure you're not getting follow links from a site that violates the first principles of Google's organic search policies." - Ashwin Balakrishnan, B2B SaaS growth and content consultant at Optmyzr   Common challenges of domain authority While useful, focusing too heavily on domain authority can lead to frustration. One major challenge is the difficulty of influencing the score directly. You cannot simply "fix" your DA overnight; it requires a sustained effort to build high-quality links over time. Another issue is score fluctuation. Since DA is a relative metric, your score can drop even if your site hasn't lost any backlinks. This happens if high-authority sites gain significantly more links, skewing the scaling for everyone else. This can be disheartening for site owners who don't understand the mechanics behind the calculation. Finally, there is often a misconception that DA is a Google ranking factor. It is not. Improving your DA does not guarantee better rankings on Google, although the activities that improve DA (like getting good links) often help with rankings independently. You may also be interested in: How to get your website on Google What is a dofollow link? “Dofollow links are important for an effective SEO strategy because, when interpreted by search engines, they help increase the "domain authority" and "page authority" of the site receiving the link.” – Caio Nogueira, Co-founder of UpSites and SEO specialist. A dofollow link is a standard hyperlink that allows search engines to follow it and pass SEO value (often called “link equity” or “link juice”) from one website to another. When a trusted site links to your content with a dofollow link, it acts like a vote of confidence, signaling to search engines that your site is credible and worth ranking. By default, all links are dofollow unless they include a special attribute like rel="nofollow". These links are especially important for domain authority, because search engines use them to discover new pages and evaluate how trustworthy and authoritative a website is. The more high-quality, relevant dofollow links your site earns, the stronger your domain’s perceived authority can become. In short, dofollow links help build your site’s reputation in the eyes of search engines and play a key role in improving your rankings over time. Examples of domain authority Domain authority scores can vary widely depending on the size, age and purpose of a website. A brand-new blog will naturally have a much lower DA than a global news organization. The key is to compare your score to those of your direct competitors. Here’s a look at what typical DA scores look like for different types of websites: Website type DA score range Backlink profile characteristics Small local business DA 10–20 • Fewer backlinks • Mostly local directories and community sites • Healthy and normal for local competition Niche blog DA 30–50 • Links from bloggers and social media • Some exposure from industry publications • Steady growth over time Major media outlet DA 90+ • Millions of high-quality backlinks • Links from trusted global sources • Extremely strong online authority Learn more: Small business website statistics How to register a domain and start building domain authority Your domain name is more than just an address for your website; it's the foundation of your brand's identity. Think of it as your piece of digital real estate. A strong, memorable domain can make a great first impression and is a crucial first step in building your site's authority. The good news is that getting started is easier than you might think. You may also be interested in: How to choose a domain name How to choose a domain registrar How to register a domain Making domain registration simple Choosing and registering your domain shouldn't be a complicated process. With the right tools, you can get it done quickly and get back to focusing on your business. Wix simplifies domain name registration , guiding you through the process so you can find and claim the perfect name for your brand without any hassle. This straightforward approach means you can go from an idea to a registered domain in just a few minutes. Explore more with the Wix domain name generator →  Once you have your name, security becomes a top priority. A secure website not only protects you and your visitors but also signals to search engines that your site is trustworthy, which can positively influence your domain authority. That's why Wix ensures secure domain registration by including free SSL certification. An SSL certificate  encrypts the data shared on your site, giving your visitors peace of mind and boosting your site's credibility from day one. In a fast-moving environment, speed is essential. You want to bring your ideas to life as soon as inspiration strikes. Wix offers quick domain registration, allowing you to secure your desired name and connect it to your website right away. This rapid setup empowers you to begin building your content, attracting visitors and growing your authority without delay. How to improve my domain authority Improving your domain authority is a marathon, not a sprint. The most effective way to influence this metric is through a robust off-page SEO strategy. Ready to boost your website's authority? The journey starts with a solid foundation and a focus on earning quality backlinks. Wix provides all the tools you need to create a professional, SEO-friendly website that's ready to attract attention. Wix simplifies domain registration for your business, ensuring you start on the right foot. Here are the fundamental steps to improve your DA: Master on-page SEO Create link-worthy content Conduct outreach Analyze your backlink profile 01. Master on-page SEO  Ensure your website's on-page elements are optimized. This includes writing compelling title tags and meta descriptions, using header tags correctly and optimizing your images. A well-structured site is easier for search engines to crawl and for other sites to link to. 02. Create link-worthy content Develop high-quality, original content that provides real value to your audience. This could be in-depth guides, original research or useful tools. Great content is the primary reason other websites will link to you. 03. Conduct outreach  Don't just publish content and hope for the best. Actively promote it to relevant bloggers, journalists and industry leaders. Build genuine relationships and let them know when you have something that might interest their audience. 04. Analyze your backlink profile Regularly use tools like Moz or Ahrefs to check who is linking to you. You can also identify and disavow any toxic or spammy links that could be harming your score. With Wix, you get an integrated suite of SEO tools designed to help you climb the search rankings. From a personalized SEO checklist to easy-to-manage redirects, you have everything you need to build your site's authority. You may also be interested in: What are custom domains? How to redirect a domain Domain name management   What is domain authority FAQ Is domain authority a Google ranking factor? No, domain authority is not a ranking factor used by Google. It is a proprietary metric developed by Moz. Google has its own internal systems for evaluating links (like PageRank), but DA is simply an industry tool used to simulate how Google might view a site's authority. What is a good domain authority score? A "good" score depends entirely on your competition. If your competitors have scores between 20 and 30, a score of 35 is excellent. Generally, scores between 40 and 50 are considered average, while scores between 50 and 60 are good. Scores above 60 are excellent. How often does domain authority update? Moz typically updates its domain authority data once or twice a month. Because it takes time for crawlers to find and index new links, you might not see changes in your score immediately after a successful link-building campaign.