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Turn your ideas into sales and start selling with Wix eCommerce →   When it comes to online retail, the work of  building an eCommerce website  and perfecting it is never done. As an online store owner, you not only have to think about if your site looks good, but also if it’s going to convert visitors into customers effectively. Think of your website as a car and yourself as the mechanic—every time you fine-tune your site, it'll drive a little smoother, move a little faster and stay strong for years to come.  This article will serve as your instruction manual for eCommerce website optimization. Discover eight invaluable strategies for improving your site’s performance and creating an unforgettable experience for your shoppers.  As you prepare for high-traffic shopping moments like Black Friday and Cyber Monday, these strategies become even more valuable for keeping your store fast, reliable and ready to convert visitors into customers. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website optimization Ecommerce website optimization is about making your store faster, easier to use and more appealing to shoppers. Use clear CTAs, fast-loading pages and SEO-friendly product pages so visitors can find what they want and take action quickly. Simplify checkout, include all the product details customers need, and try different pricing strategies to see what drives sales. Personalize the experience using browsing history, past purchases or location to recommend the right products. Keep an eye on analytics like traffic, conversion rate, average order value, bounce rate and customer lifetime value to spot areas for improvement. Use classic sales tactics like flash sales, seasonal promotions or limited-time offers to create urgency and boost conversions. Ecommerce website optimization strategies Make your CTAs obvious Audit and increase your site speed Implement SEO best practices on your product pages Simplify your checkout flow Test pricing strategies Give your customers all the info they need Track analytics and metrics regularly Personalize the shopping experience Experiment with classic sales strategies 01. Make your CTAs obvious A call to action (CTA) refers to a piece of text, link or button that encourages customers to take a specific action. If you use an eCommerce website template , it usually comes with a built-in, well-designed CTA, making it easier for visitors to know where to click. CTAs that are difficult to find or understand can hinder the success of this  type of website , where visitors are often hopping between pages to find what they’re looking for.  Customers should know exactly where to go to look at the items in their cart and proceed to checkout. If you’re using a button, pick a color that contrasts against the background. For example, if you look at this landing page for Wix’s  landing page builder , you’ll notice that the white “get started” button stands out against the green background. This makes it one of the first things visitors see when they land on the page. Your CTA’s copy should also be obvious. “Your visitor should be absolutely sure what pressing the button will do and where it will bring them, otherwise they will never click,” says Amanda Weiner, CRO expert at Wix. While it may be tempting to replace an ordinary “add to cart” button with text that says “treat yourself,” you’ll want to stick to clear, descriptive text. Straightforward language can lead to more immediate action, plus improve  website accessibility . Don’t have a website? Use Wix’s  eCommerce website builder  to get started today. 02. Audit and increase your eCommerce site speed Every second counts when it comes to eCommerce site speed. According to an analysis by Portent , a site that loads in one second has an eCommerce conversion rate that’s 2.5 higher than a site that takes five seconds to load.  Not to mention that faster loading times can improve things like your SEO (search engine optimization) or Google Ads quality score, which may have a material effect on the traffic to your store.  Use tools like the Wix Site Speed dashboard to get a better sense of your site's performance. The Wix dashboard specifically uses real visitor data to accurately reflect what your website visitors are experiencing. It will show you how fast your website is using a number of Core Web Vitals, including: First contentful paint (FCP):  How long it takes for the first piece of content to show up on the page when your website loads Largest contentful paint (LCP): The time it takes for the largest page element to appear First input delay (FID):  How long it takes for your website to process a visitor’s first interaction with a page, such as a click or scroll Cumulative layout shift (CLS): How many times elements change positions on your page, which indicates visual stability  The Wix Site Speed dashboard provides recommendations for improving overall performance, accessibility and SEO. For example, you might be advised to compress video files before uploading them to your website. Or, you may find that you’re using too many custom fonts. Check this dashboard regularly and update your site accordingly to ensure a smooth, uninterrupted shopping experience.  Related reading: How much does an eCommerce website cost?   03. Implement SEO best practices on your product pages A recent Klarna study found that 32% percent of U.S. consumers still begin their online shopping journey with a search engine. In other words, SEO should be top of mind as you’re fine-tuning your site. There are many factors that go into SEO—but at minimum, you’ll want to make sure that you’re using keywords that are relevant, descriptive and highly searched throughout your website and product pages .  To do so, conduct keyword research for each product and page. (If you’ve got too many pages to tackle at once, focus on the pages for your best-selling or recommended products.) Keep an eye out for the most popular phrases that people are googling to discover products like yours. You can use a tool like  Wix's Semrush integration  to identify keywords and sift through a number of helpful metrics:  Search volume: The number of individuals that search for the keyword within a specific timeframe (usually a month).  Keyword difficulty: How difficult it would be to rank for that keyword. This is usually related to the amount of competition there is for a keyword and the number of backlinks those competitors have. Search intent: The purpose behind a user’s query. Are they searching with an informational intent (e.g., “how to choose the right sneakers”), navigational intent (e.g., “sneaker store near me”), commercial intent (e.g., “best deals on running sneakers”) or transactional intent (e.g., “buy Adidas Ultraboost”)? Weigh the above metrics to find the ideal keyword for each page. For example, at this stage, you might find that instead of targeting the phrase “running shoes,” you’re better off targeting “women’s running shoe size 9” because it’s more specific, has a high search volume and relevant to people who are ready to make a purchase. Once you’ve decided on the right keywords, incorporate them into your product pages via the product name, description, alt text and/or URL. Note: if you’re using Wix, you can always tap the AI text creator or AI meta tag creator for help with writing. Ecommerce consultant  Luke Carthy also recommends checking out the “People Also Ask” section  of relevant search engine results pages (SERP): “As you search more queries, you’ll surface more questions and potentially begin to identify patterns and questions that frequently appear. Take note of these details, as they’re likely to come in handy when you’re working on your descriptions.” Remember, SEO isn’t a one-and-done deal; keep an eye on your rankings and take steps to retain or improve them over time.  04. Simplify your checkout flow The average  abandoned cart rate  in eCommerce stands at a whopping 70.19%. While abandoned  shopping carts  are an inevitable part of selling online, you can reduce them by simplifying your checkout flow and removing any friction. The only way to decrease abandonment is to understand why it happens. According to a  meta-analysis of 49 studies  by Baymard Institute, cart abandonment is often a result of one of these events: Extra costs are too high (48%):  When taxes, shipping and fees end up increasing the order total unexpectedly, many customers tend to ditch their carts. Solve this problem by incorporating fees into your product pricing or offering free shipping for orders over a certain amount. The latter technique has the added benefit of encouraging customers to buy more than they may have initially intended. The site required a new account (26%):  If your website makes people create an account to proceed with checkout, you could be adding unnecessary friction to the transaction. Offer a guest checkout option to help new customers breeze through this step, then let them create an account to keep track of their purchases or access special promos after they’ve checked out. Delivery was too slow (23%):  When shoppers encounter extended delivery windows or uncertain arrival dates, they may opt to look elsewhere for quicker solutions. To mitigate this, offer expedited shipping at a higher cost or offer free shipping after a certain threshold to give them a reason to be patient. Wix users can also use the ShipStation integration to help streamline the fulfillment process.  Didn’t trust the site with credit card information (25%):  After seeing countless consumer data breaches in the news, customers may be hesitant to input their financial information on smaller business websites. Alleviate these concerns by offering alternative payment options, like PayPal or Google Pay, which hide payment information from merchants. If you use Wix Payments, you can let customers know that they’re protected by PCI Compliance, the highest marker of  eCommerce website security. Checkout process was too long or complicated (22%): Even customers who make it through lengthy checkout processes will likely feel agitated, so streamlining it is just as much a matter of user experience as it is about lowering your abandoned cart rate. Do your best to simplify form fields and condense the process to fit on a single page ( Wix checkout customizations  can be useful on this front). Offer express payment methods like those mentioned in the last bullet.  Total cost was hidden (21%): Customers want to know the total amount they’ll need to spend on shipping, fees and taxes before they enter all their information. Be transparent by displaying any extra costs as early as possible in the checkout process. Don’t forget to send emails that can help you recover abandoned orders. Learn how to set up and automate abandoned cart emails in Wix . 05. Test pricing strategies When it comes to pricing on your eCommerce site, small adjustments can make a big difference. It’s a good idea to run tests that can help you understand what offers or prices resonate with your customers without guessing. This is part of learning how to make money online . Ultimately, you’ll want to find that sweet spot where your prices aren’t too low that they cut into your margins or too high that they drive shoppers away.  There are several pricing methods worth testing:  Subscription pricing: Subscription pricing is a win-win for customers and merchants—you get recurring revenue, while customers receive convenience at a good price. For example, a feminine hygiene brand might give customers a 5% discount on each box of tampons via its tampon subscription service.  Odd-even pricing:  This popular technique suggests that prices that end in an odd number (e.g., $3.07) subconsciously signal a deal, while prices that end in an even number (e.g., $100.00) signal a luxury item. Additionally, prices that end in a 9, such as $2.99 or $29, tend to sell better than prices that are rounded up, such as $3 or $30. Pre-order pricing: Pre-order pricing lets you gauge customer demand before fully launching a product, allowing you to adjust prices based on early interest. Offering a discount for pre-orders can encourage commitment while giving you insights into how much people are willing to pay for your product. Learn how to activate pre-orders in Wix .  Comparative pricing: Help customers understand how good of a deal they’re getting by showing the original price slashed out right next to the new price. You can use this eCommerce optimization technique to price sales or clearance items or show how your prices compare to your competition. Decoy pricing: It’s said that when presented with two options, customers gravitate toward the cheaper option. When presented with three options, they tend to choose the more expensive option. Therefore, adding a third option can steer customers toward the more expensive product. Bulk discount: Mimic brands like Costco incentivize customers to spend more by offering a lower price per unit when they buy large quantities of a single item. This convinces customers to buy more in one go, which saves them money and boosts your business's sales. Price anchoring: Experiment with how you organize products on category pages to take advantage of anchoring, which is the practice of displaying products side by side to create context and perceived value. Bundle pricing: Increase your average order value (AOV) by bundling products together and offering them at a discount. Customers will love the deal they’re getting, especially if you compare the individual item prices to the bundle pricing. Gift cards, discounts and coupons: Encourage repeat purchases with one of these classic strategies. These types of incentives give shoppers a reason to spend more money while letting them decide to redeem their savings. Explore how gifts cards work on Wix , or how to offer discounts and coupons on your Wix site . Upsell/cross-sell: Upselling and cross-selling are great ways to increase order value by offering customers related or higher-end products as they shop. By suggesting complementary items or premium upgrades, you can enhance their shopping experience while growing your overall sales. Add a related products gallery  or integrate ReConvert  with your Wix site to cross-sell and upsell your customers intelligently.  06. Give your customers all the info they need In a brick-and-mortar setting, customers can touch an item, hold it, test it out, try it on and ask a sales associate any pressing questions.  When it comes to your online store, it helps to mimic this in-person shopping experience by giving customers all the information they need upfront. To this end, optimize each part of your product pages, including: Photos:  Upload photos from multiple angles. Include full-product images and close-ups. If the product is wearable, show models of different sizes wearing it. Stage the product to show customers how to use it or how to pair it with complementary products. View more  eCommerce photography  tips. Description: If customers couldn’t see the product, how would you describe it? Mention features that aren’t shown in the images as well as those that are. Include SEO keywords to make your product easier to find. Instructions: If applicable, explain how to use your product. What might be obvious to you might not be obvious to your customers. If relevant, include assembly instructions. Think beyond words when it comes to instructions. Videos or graphics can help customers visualize your products and how to use them. Shipping and return information: Hidden shipping pricing and speeds are one of the top reasons customers abandon carts, according to the same Baymard study mentioned earlier. To mitigate this, provide essential shipping information along with links to comprehensive policies on every product page. Materials: What are your products made of? List the materials in clothing, jewelry or home goods, as well as the ingredients in food and skincare products. Sizes or measurements: For wearable products, include a size guide on each product page to help customers find the right fit and reduce returns. For other types of products, like furniture, tools or appliances, provide as many product measurements as possible. Diagrams can be helpful in either case. Reviews:  Customer reviews help potential customers learn even more about your products, such as sizing or troubleshooting advice. Highlight testimonials, awards and other proof points on your site—or encourage users to leave their own reviews. Wix users can find various solutions in the Wix App Market  for showcasing and collecting feedback. Back-in-stock or pre-order status: Prominently display the in-stock status of your product. If a product is out of stock, consider giving your buyers the option to join your email list (see how to create back-in-stock notifications in Wix ) or pre-order your item on the spot.  Create an online store  with Wix today, or explore other clever eCommerce merchandising  techniques. 07. Track analytics and eCommerce metrics regularly Sales figures alone can’t give you a full picture of how your business is doing, especially online. Website-related analytics can help you fill in the blanks by pointing out obstacles that are getting in the way of the shopping experience.  Here’s a list of eCommerce KPIs and reports worth monitoring. All of these are available in Wix Analytics—track these to keep a pulse on any issues or disruptions on your site.  Traffic: Traffic indicates how many people visit your website. The goal is to have more and more traffic over time while maintaining a steady conversion rate.  To drive traffic to your online store , invest in SEO, advertising and email marketing. Conversion rate: Conversion rate measures what percentage of website visitors complete an intended action, such as making a purchase or signing up for a newsletter. If your conversion rate falls below the industry average, check for patterns in cart abandonment on your site. The culprit could be a complicated checkout flow or a slow-loading site.  Average order value (AOV): AOV measures how much your customers typically spend when they purchase something from your website. Compare your website’s AOV month over month or quarter over quarter, and look for any patterns. A decline in AOV could mean that it’s time to implement some upselling and cross-selling strategies or special deals. Bounce rate: Bounce rate measures the percentage of visits to your website that ended after just one page. A bounce rate between  20% and 45%  is common for eCommerce websites. A lower bounce rate is better than a higher one, so if yours falls above this range, check that your pages have enough relevant and engaging content (among other things).  Customer lifetime value (CLV or LTV): CLV measures how much a customer has spent on your eCommerce website over their entire relationship with your brand. Calculate your average CLV and use it as a benchmark. If this benchmark drops over time, employ retention marketing strategies to keep customers coming back for more. You could, for example, introduce a loyalty program that gamifies shopping and rewards customers for their patronage. Wix merchants can use  Wix Loyalty Program  to let customers accrue points that they can redeem for coupons. Slow-moving inventory:  If your analytics tool has a slow-moving inventory report, use it to identify products that have been sitting on your digital “shelves” for too long. Get these products moving by putting them on sale, placing them in your clearance section or bundling them with more popular products. Sales by product category: This eCommerce report can help you understand which types of products perform best on your website. Use these insights to determine which inventory to reorder and which categories to expand. For example, if your online store focuses on suitcases but you see that travel accessory sales are outperforming suitcase sales, you might decide to introduce new accessories to your inventory. Email marketing: Keep an eye on the performance of your marketing emails, such as your abandoned cart ones. There are several metrics that can be useful on this front: open rate, click-through rate and unsubscribe rate—just to name a few. A low open rate could indicate a need for stronger headlines, while a low click-through rate could warrant stronger CTAs and active copy. (Learn how to set up abandoned cart emails in Wix  or see how to integrate Klaviyo  with Wix for more advanced email needs.)  08. Personalize the shopping experience Use the data you already have to make each visitor feel like your store was built just for them. Show recommended products based on what they’ve browsed or purchased before. For example, if someone buys running shoes, highlight matching socks, water bottles or fitness gear on their next visit. Personalization doesn’t have to be complicated—even a “recently viewed” section can guide customers back to products they were interested in. Email and onsite messages can also be tailored. Send targeted promotions or product suggestions based on a shopper’s past behavior. For instance, if a customer frequently buys skincare items, offer them a discount on a new moisturizer or highlight a best-seller they haven’t tried. Wix users can integrate apps or use built-in features to automate personalized email campaigns making it easy to reach each customer with relevant offers. Dynamic content on your site helps increase engagement and conversion rates. Swap banners, pop-ups or homepage sections to reflect the visitor’s location, interests or shopping history. A returning visitor from New York might see a “Free shipping in NYC” banner while someone browsing winter gear in December sees seasonal promotions. 09. Experiment with classic sales strategies One way to get more people to complete their purchase is by promoting special deals clearly on your site. For example, flash sales and countdown banners create a sense of urgency; people are more likely to click “buy” when they feel time is running out. Meanwhile, you can use lightboxes or other pop-up messages that promote special offers and events, such as an end-of-season sale. Learn more: Setting up a lightbox in the Wix Editor  or integrating a countdown timer on your Wix Site Another easy way to keep your site engaging is by updating its design to match the time of year. For holidays like Christmas, you can use festive colors, promoted limited-edition products or add seasonal graphics to give your site a warm, holiday feel.  When Black Friday comes around, try bold, eye-catching banners that highlight deals. These changes don’t need to be huge, but they can make your site feel more relevant and timely—and put your customers in the shopping spirit.  Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist and get your business holiday-ready today. Ecommerce website optimization quick checklist When all is said and done, there are many different ways to tweak your website. Not all the tips listed above are must-dos, but at minimum, you’ll want to make sure to tick these off your list:  Type of eCommerce website Optimization strategies All eCommerce sites Use clear CTAs, fast-loading pages, SEO-friendly product pages, simple checkout, detailed product info, track analytics, personalize shopping experience, test pricing strategies, run seasonal or limited-time promotions Fashion & apparel Add size guides, high-quality images, personalized product suggestions, seasonal promotions Electronics & gadgets Show detailed specs, create comparison charts, offer upsells and cross-sells Health & beauty Highlight customer reviews, offer subscriptions, suggest related products Home & furniture Include measurement guides, bundle products, show shipping info Food & beverage Show ingredients and expiration dates, suggest related items Sports & outdoors Add gear guides, cross-sell accessories, highlight reviews, run flash sales Books & media Make search easy, bundle products, offer discounts Toys & kids Include age guides, multiple images, seasonal promotions Ecommerce website optimization FAQ What is eCommerce optimization? Ecommerce optimization refers to the practice of improving your online store to drive more sales. Examples of optimizations include increasing site speed, implementing SEO, simplifying your checkout flow and testing various pricing strategies. Why does eCommerce optimization matter? Ecommerce optimizations matter because they can help your business sell more, gain customers and make more money overall. By auditing your website’s performance before optimizing it, you can figure out where to best invest your time and resources. How is conversion rate calculated? Conversion rate is calculated by dividing the number of conversions visitors complete on your website by the number of website visitors. A conversion happens when visitors take a specific action on your website, such as adding a product to their cart or signing up for your email list. More often than not, however, sales are the main conversion goal for eCommerce websites.  What is a good eCommerce conversion rate? While eCommerce conversion rates vary by industry, the rule of thumb is that the more expensive the item, the lower the conversion rate. According to Kibo Commerce , for example, food and beverage conversion rates hover around 4.9% while home and furniture conversion rates are 1.4% on average.  What are the factors in eCommerce website optimization? Ecommerce website optimization involves enhancing factors such as website design, user experience and page load speed. Additionally, effective product categorization and search functionality play crucial roles in optimizing the user journey. Furthermore, the use of persuasive product descriptions and high-quality images can significantly impact conversion rates on an eCommerce website.

Ready to share your ideas with the world? Start your blog →   Freelance writing and blogging are two popular avenues for writers looking to earn money from their writing skills. Freelance writing involves creating content for various clients on a project-by-project basis. This can include articles, web copy and white papers. As a freelance writer, you have the freedom to choose your projects and work with a diverse range of clients. On the other hand, blogging is about starting your own blog and publishing content regularly on topics you are passionate about. Bloggers often build a following over time and monetize their blogs through affiliate marketing, sponsored content and product sales. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is freelance writing? Freelance writing is a broad field that encompasses various types of content creation for clients. As a freelance writer, you're essentially self-employed, offering your writing services to businesses, publications and individuals who require quality content. Freelance writers produce a wide array of written materials. This can range from blog posts and articles to technical manuals and marketing copy. The scope of freelance writing is vast, allowing writers to specialize in niches that match their interests and expertise. There are a number of ways to make money as a freelance writer : Charging per word or per project Retainer agreements for ongoing work Revenue sharing from published content. Writers often set their rates based on experience, the complexity of the work and market demand. What are the main pros and cons of freelance writing? There are several advantages and disadvantages to consider in freelance writing. The pros include flexibility in choosing projects and setting your schedule. This means you can work around family commitments and choose the projects you really enjoy. For some writers it means a better work-life balance. Very often experienced freelance writers earn more money than those in-house and get to work with a variety of clients. Some of the cons of freelance writing include irregular income flow, especially when starting out. It can be difficult sometimes to build up a steady roster of clients and keeping them to maintain your income can also be challenging. You'll need to get comfortable marketing yourself and your services while also dabbling in client management and relationship building. Start by building a freelance website for your writing business. If you're looking for some popular writing niches to specialize in, consider: Technology and software writing Health and wellness content Financial and business writing Travel writing Learn more: How to become a freelance writer Blogging vs copywriting What is blogging? A blog is a digital platform where individuals or businesses share information, insights and stories. It's a way to connect with a like-minded audience and establish authority in a particular subject area. Being a blogger means you're in charge of creating, publishing and managing content on your own blog. You decide on the topics, the tone of voice and the frequency of your posts. Bloggers often include personal experiences or opinions into their content to engage their readers on a more personal level. There are a number of ways to make money as a blogger : Displaying ads through programs like Google AdSense Affiliate marketing by promoting products or services Selling digital products or merchandise Offering paid memberships for exclusive content Use a blog maker to create your own blog. What are the main pros and cons of blogging? Blogging comes with its own set of pros and cons that you should consider. With blogging you have complete creative control over your content, you can write what you want and to your own schedule. It's a great opportunity to build a personal brand and a community. If done well and consistently, blogging can mean considerable potential to earn passive income via monetization strategies. However blogging is not without is challenges. Content creation is time consuming and you'll need to update content regularly as well. Blogs can be slow to grow and build traffic which will also slow down time to making money. If most of your traffic comes from organic search, such as Google, you're also dependent on its algorithm for your traffic gains and losses. Learn more: Blogging vs content marketing Freelance writing vs. blogging: which is better? When deciding between freelance writing and blogging, it's essential to compare the two based on your personal goals, preferences and the lifestyle you envision for yourself. Both paths offer distinct experiences and rewards and understanding these can help you make a choice that's right for you. Here are some of the main factors to keep in mind when choosing: Your desire for creative control versus working under direction The need for a steady income versus the potential for passive revenue Your willingness to market yourself versus building a personal brand Income potential One of the most significant considerations when choosing between freelance writing and blogging is the potential for income. Freelance writers can often command higher rates upfront and increase their income as they gain experience and credibility. Bloggers may start off earning little to no money but as their audience grows, so does their earning potential through various blog monetization strategies. Work flexibility Freelance writing provides the flexibility to work with different clients on diverse projects, which can lead to a more varied workday. Blogging offers the freedom to set your own schedule and work from anywhere but it also requires consistent content creation to maintain audience engagement. Skill set Freelance writers need to be adept at research, proficient in various writing styles, and capable of tailoring their voice to match the needs of their clients. Bloggers must have a strong grasp of SEO, social media marketing and the ability to create engaging content that resonates with their target audience. Personal branding For bloggers, personal branding is crucial as it helps differentiate them from competitors and attracts a loyal readership. Freelance writers also benefit from personal branding by establishing themselves as experts in their niche, which can lead to more job opportunities and higher rates. Bloggers vs freelance writing, can you be both? The lines between freelance writing and blogging can often blur, leading many to wonder if it's possible to successfully manage both roles. The answer is yes and here's how you can do it. Many writers start as freelancers and gradually build their own blogs on the side, or vice versa. This balancing both can lead to diversified income streams and a broader skill set. You can get started as a blogger or writer by making a website . To maintain equilibrium between freelance writing and blogging: Prioritize your tasks based on deadlines and income potential. Develop a consistent routine that allocates time for client work and your own blog. Use your blog as a portfolio website to showcase your writing skills to potential freelance clients. By integrating freelance writing with blogging, you can enjoy the stability of client work while building your personal brand and exploring topics that interest you on your blog. This dual approach can offer the best of both worlds if managed wisely. Ready to get started? Learn how to make a website with this easy guide.

Ready to share your ideas with the world? Start your blog → When it comes to content marketing , two prominent platforms stand out for content creation and distribution - blogs and podcasts. Each has carved out its own role in the realm of online marketing, offering unique ways for businesses to reach their audience, share expertise and build a brand. You might be wondering which platform is the right fit for your business's content strategy. This article is designed to help you navigate that decision by providing a comprehensive comparison of blogging and podcasting. We'll delve into the benefits and drawbacks of each, and examine their potential for monetization. Whether you're just starting out or looking to pivot your current strategy, this guide will assist you in choosing the strategy that aligns best with your goals and connects most effectively with your audience. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  What is a blog? A blog is a type of website where you can publish content regularly. It allows for written articles, photos and videos to be shared with an audience. In the context of business marketing, blogs serve as a powerful tool for sharing expertise, improving search engine visibility and establishing a brand's authority in a niche. They're versatile and can be updated as often as you like, making them an excellent way to keep your audience informed and engaged. Use a blog maker to create your own blog. What is a podcast? A podcast is an audio program that's similar to a radio show but is available on the internet for download or streaming. Podcasts are typically series-based, with new episodes released on a regular schedule. They're known for their high engagement levels because they allow listeners to multitask while consuming content. For businesses, starting a podcast can be an effective way to reach audiences who prefer audio content over text and to build a personal connection through the power of voice. The pros and cons of blogging Blogging has been a staple in digital marketing for years, offering a range of advantages for businesses looking to establish an online presence. Here are some of the key pros and cons to consider: Pros SEO benefits: Regularly updated blogs are favored by search engines, which can lead to increased organic traffic. This can mean more eyes on your brand and potentially lead to conversions too. Content flexibility: You can easily tailor your blog posts to cover various topics, blog formats and lengths. They can also include images, video and other media. Authority building: By sharing your expertise, you can position your business as a thought leader in your industry. Cost-effective: Starting a blog can be relatively inexpensive, with many website builders , like Wix, offering free or low-cost options. Learn more about how much it costs to start a blog. According to George Nguyen, Editor SEO Hub at Wix.com, "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique. For larger sites, your blog can be incredibly effective at providing potential customers the information they need to decide whether to eventually buy from you, as search intent typically coincides with steps of the customer journey." Cons Time-consuming: Creating quality content requires significant time and effort. Consistency is key: To maintain and grow your audience, you need to publish content regularly. Slow growth: Building a readership often takes time, and it may be a while before you see substantial traffic. Requires writing skills: Effective blogging relies on strong writing skills to communicate your message clearly. The pros and cons of podcasting Podcasting is a dynamic medium that's been gaining in popularity in the business world. It offers a personal touch when done well and can create a strong listener base. Here are some of the advantages and challenges associated with podcasting: Pros Personal connections: The conversational nature of podcasts helps you build a personal relationship with your audience. Listener convenience: People can listen to podcasts while doing other activities, which makes it a popular option for many audiences. . Niche targeting: Podcasts can cater to specific interests, making it easier to reach a targeted audience. Growing popularity: Podcast listener bases are expanding, providing a larger potential audience for your content. Cons Production effort: High-quality podcasts require good equipment, editing skills, and often more preparation than blog posts. Discoverability: Unlike blogs, podcasts aren't as easily searchable by content, which can make it harder for new listeners to find your show. Time investment: Regular episodes require ongoing commitment and can be time-consuming to produce. Complex monetization: While there are ways to monetize podcasts, it may not be as straightforward as with blogs. Is blogging outdated? With the rise of social media, video content, and podcasting, its natural to question the relevance of blogging. But the short answer is no, blogging is still relevant and here's why. Blogs continue to be a key player in search engine optimization (SEO). They provide fresh content that search engines love, which can help improve your site's visibility and ranking. This in turn brings traffic, i.e. visitors to your business. Many consumers still expect reputable businesses to have a blog where they can find valuable information and insights. When you create a blog, you own the content and the platform it's on. This isn't always the case with social media or third-party podcast hosting services. This gives you more customization and branding control. It also means you're less susceptible to your account being suspended or hidden. Blog posts can also remain relevant and continue to attract traffic long after they are published, unlike some other forms of content that may have a shorter lifespan. Do blogs or podcasts make more money? How successful monetizing blogs and podcasts can be varies greatly depending on several factors such as your audience size, engagement level, niche and content quality. Generally, blogs have a stronger track record for making money through advertising, affiliate marketing, sponsored content and selling digital products or services. Podcasts, while newer in the game, have been catching up quickly with sponsorships, listener donations, premium content subscriptions and merchandise sales. How to monetize a blog To make money blogging , consider these blog monetization strategies: Advertising: Display ads on your blog can earn you money through pay-per-click or pay-per-impression models. Affiliate marketing: Recommend products or services and earn a commission for every sale made through your referral links. Sponsored content: Partner with brands to create content that promotes their offerings in exchange for payment. Product sales: Sell digital products like e-books, courses or webinars directly through your blog. How to monetize a podcast Podcasting also offers unique opportunities for making money. Here's how to monetize a podcast : Sponsorships: Secure deals with sponsors who want to reach your audience and are willing to pay for ad spots within your episodes. Memberships: Offer exclusive content or perks to listeners who sign up for a membership program. Crowdfunding: Use platforms like Patreon to receive ongoing support from listeners in exchange for bonus content. Merchandising: Create and sell branded merchandise related to your podcast. Can I turn my blog into a podcast? If you've been successfully running a blog and are considering branching out into podcasting, you're in a great position to repurpose your written content into an engaging audio format. Here's how you can make the transition smoothly: Select suitable content: Identify blog posts that would translate well into spoken word, such as how-to guides, interviews, or storytelling pieces. Adapt your script: Rewrite your blog content to fit a conversational tone suitable for audio. Invest in equipment: Ensure clear audio by purchasing a good microphone and recording in a quiet space. Edit: Edit your recordings to remove any mistakes or unnecessary pauses, and add music or sound effects if desired. Publish and promote: Upload your podcast episodes to popular platforms and promote them to your existing blog audience. Which to choose blogging or podcasting? Deciding whether to focus on blogging, podcasting or both depends on your business goals, resources, and where your audience is most active. Here's how to assess which platform might be the best fit for you. Content goals: Consider what you want to achieve with your content. Blogs are great for SEO and detailed explanations, while podcasts can be ideal for storytelling and building personal connections. Technical skills: Evaluate your comfort level with writing versus speaking. Blogging requires strong writing skills, whereas podcasting needs audio editing skills and a confident speaking voice. Resources: Look at the resources you have. Blogging can be less resource-intensive than podcasting, which may require equipment and software investments. Audience: Know how your audience prefers to consume content. Some might prefer reading in-depth articles at their own pace, while others might enjoy listening to content during their commute. Engagement patterns: Analyze where your audience is most engaged. If they spend time on platforms that favor written content like LinkedIn or Medium, blogging could be more effective. If they're avid users of Spotify or Apple Podcasts, consider podcasting. Demographics: Consider the demographics of your audience. Certain age groups may be more inclined to listen to podcasts, while others might prefer reading blogs. Blog vs podcast: which is more impactful for your business The debate between blogging and podcasting is not about which platform is universally better; it's about which one is more suitable for your specific business needs and audience. Here are some considerations to help you weigh the effectiveness of each: Content reach: Blogs can be easily found via search engines, potentially reaching a wider audience over time. Podcasts can create a dedicated listener base but may require more effort, in terms of marketing and advertising, to grow. Engagement level: Podcasts often lead to higher engagement as listeners feel a personal connection with the host. Blogs can engage readers too, but the connection may not be as strong without the presence of voice. Production costs: Starting a blog typically involves lower startup costs compared to podcasting, which may require investment in audio equipment and editing software. Content lifespan: Blog posts can continue driving traffic years after publication through search engine rankings. Podcast episodes might have a shorter lifespan but can be evergreen if they cover timeless topics.

There are tons of brands out there and new ones cropping up every day, with many of them competing for the attention of your audience. If you’re not sure where to start, don’t worry. We’ve put together a curated selection of 24 of the most creative, unique and memorable advertisement examples to inspire your next marketing strategy and campaign. All the hard work you put in when you build a website is a big step in setting your brand apart. But your site can’t do all the work alone. You’ll also need to advertise across the channels that your audience is paying attention to and position your brand front-and-center there. Get to know the different types of advertisements Advertising is a paid form of marketing. While it’s natural to associate advertising with the digital banner ads we see everywhere online nowadays, there are so many other types of ads you can follow to get the word out about your brand. Let’s take a look at the four most popular ones and a few advertisement format examples for each of them: Print advertising Today, print ads appear in the form of: Billboards Flyers and brochures Vehicle wraps and bus signage Newspaper and magazine ads Direct mailers Print advertising is the oldest form of advertising we have, as there’s proof of advertising on wall paintings, papyrus, and amongst ruins from ancient civilizations in Egypt, China, Greece, and Rome. But in terms of modern print advertising that we’re familiar with, it began with the advent of print media in Europe in the 16th and 17th centuries. Unlike other types of advertising that can quickly pass consumers by, print ads have the ability to stick around—especially the forms that people can hold and carry around with them. Radio advertising There are three different types of ads that appear on the radio, audio streaming services, and podcasts: Short commercial breaks Sponsored content and promotions Interstitial and banner ads Traditional radio commercials began to appear over the airwaves in the earlier part of the 20th century . While nowadays it might not be as popular a medium as it once was, it can still be an effective and cost-effective way to introduce a national brand to an audience and keep it top-of-mind with existing customers. Podcasts, of course, provide a new opportunity to reach listeners. With sponsored content, in particular, brands can reach a highly relevant and engaged audience if they partner with the right show. Television advertising The first TV commercial aired in 1941 in the United States and took place in the middle of a baseball game. The main selling point about this type of advertising is that it combines the visual attractiveness of print ads with the captivating sound from radio. So, it’s really the best of both worlds. Like radio, TV now has a digital counterpart, so there are more ways to advertise on TV than just the traditional mid-show commercial break. Thanks to digital streaming platforms like Hulu, video ads can appear before, during, or after some of the hottest movie and TV releases. Online advertising Online advertising is the youngest form of advertising, yet it’s older than you may think. It has origins before the internet was launched—in the form of email back in the 1970s. The first banner ads , however, appeared after the internet went global in the ‘90s. There are many different ways to advertise online: Display ads (e.g., text, image, animated, video) SEM (search engine marketing) Pop-up ads Interstitial video ads Search ads (see our guide on how to advertise on Google ) Social media ads Mobile app ads Email ads Sponsored content Affiliate marketing In fact, online advertising is not too far from the different types of content marketing . The only difference between the two is that the latter is commonly done in self-owned platforms or free advertising sites . Because of this versatile range of ad types and placements, online advertising has become the most powerful tool in a brand’s arsenal today. However, that doesn’t mean that other kinds of advertising should be forgotten. When all four are combined, it can be a truly potent combination for a brand trying to reach their audience wherever they go. Native advertising Native advertising blends seamlessly with the content surrounding it, making it feel more organic to the viewer. Plus, native ads generate 18% higher purchase intent , which means they’re great for building trust and boosting results. Examples include: Sponsored articles: Brands collaborate with publishers to create articles relevant to the platform’s audience. Promoted tweets: Paid Twitter ads appear naturally in users’ timelines. Social media ads: Platforms like Instagram, TikTok, and Facebook integrate these paid promotions organically into users’ feeds. The appeal of native advertising lies in its subtlety. Instead of demanding attention, it feels like a natural part of the user’s experience, leading to higher engagement while building trust. Outdoor advertising Outdoor advertising uses public spaces to deliver messages to a broad audience. Popular outdoor formats include: Billboards Transit ads (e.g., buses, trains, taxis) Street furniture ads (e.g., benches, kiosks) This type of advertising is unique in its ability to command attention due to sheer scale and visibility. For example, billboards are estimated to reach 71% of drivers in a single week. Transit ads target commuters, making them highly effective in cities. Meanwhile, ads on street furniture like kiosks or benches keep your message front and center in places with heavy foot traffic. 24 of the best advertisement examples of all time If you’re looking for creative advertising examples to spark some inspiration as you design your next ad campaign, look no further. Below, we’re going to look at 24 of the most popular ads across print, radio, TV and the internet. Even if you don’t see billboard ads or radio spots in your future, there are some really neat lessons about creativity to take away from each of these advertisement examples: Apple Macbook's "Get A Mac" KFC's “FCK” apology IKEA's “pee on this” Absolut Vodka's "The Absolut Bottle" Copenhagen Zoo's snake bus Audible's “There’s another way to get away” Nike's “Just Do It.” Old Spice's “The man your man could smell like” VW & Stephen Hawking McDonald’s ad outro Snickers' “Hungry Betty White” Herbal Essences' “Yes! Yes! Yes!” Dunkin’ Donuts' “American runs on Dunkin’” ASPCA's “In the Arms of An Angel” Anheuser Busch's "Wassup" Budweiser Campaign Oreo's “Dunk in the dark” Taco Bell’s “Routine republic” Motel 6 & Tom Bodette Wendy’s “Where’s the beef?” “Dumb Ways to Die” PSA The Dollar Shave Club's intro video Coca-Cola's "Share a Coke" Dove's "Real Beauty" Dos Equis' "The Most Interesting Man in the World" 01. Apple Macbook's "Get a Mac" The Apple brand launched its "Get a Mac" campaign in 2006, which effectively positioned the brand’s flagship laptop as a modern choice over the traditional Windows PC. Displayed against a white background, the advertisement features two characters. One, "Mac," appears casually dressed and approachable, while the other, a PC, is depicted as more formal and uptight . The campaign cleverly contrasts the Mac's superior design and functionality with the stereotypical 'nerd' image associated with PC and Windows users. By portraying the Apple Mac as a sleek, upgraded option, the campaign achieved significant success and reinforced the brand's premium status in the market. 02. KFC's “FCK” apology The KFC “FCK” ad wasn’t really an ad at all. It was an apology in ad’s clothing that ran in 2018 after a provider switch that caused a week-long KFC chicken shortage in the UK. Why would KFC go to the lengths of having ad agency Mother London put this campaign together? I mean, it’s just chicken, right? Well, considering some customers called the police when they discovered the chicken shortage, it wasn’t a laughing matter to many of KFC’s customers. At least, not until the ad went out and the cheeky apology gave customers a reason to fall back in love with KFC. 03. IKEA's “pee on this” You read that correctly. IKEA put agency Åkestam Holst and Mercene Labs to work in creating the first pee-stick ad in 2018. Women were invited to pee on the ad instead of the pregnancy test pee-stick to find out if they were expecting. If the test revealed they were indeed positive (and, yes, it actually worked), they’d see the special discounted price of the advertised crib in the photo. It’s a unique concept that not only gave mothers-to-be a free way to confirm their pregnancy, but also got people talking about the ad, the company and, naturally, the heavily discounted crib. 04. Absolut Vodka's "Absolut Bottle" The "Absolut Bottle" campaign of 1980 by Absolut Vodka is a hallmark of creative ads in the alcohol industry. By placing the vodka bottle at the center of each ad, Absolut merges high culture with consumer goods. The campaign's simplicity and consistency in featuring the bottle with variations like "Absolut Warhol" and "Absolut Perfection" sets a new standard in visual storytelling and branding. The "Absolut [Something]" tagline became synonymous with sophistication and creativity, making this campaign a standout example of timeless marketing excellence. 05. Copenhagen Zoo's snake bus This award-winning ad design was created by Bates Y&R. Peder Schack, who came up with the concept, told The Star it came from a desire to “make the most possible impact for a very small budget.” The illusion proved pretty powerful, with some commuters refusing to ride the bus because of it. This isn’t the only snake-inspired design created on behalf of the Copenhagen Zoo. The agency then went on to transform the inside of subway cars into full-on zoos with snakes writing around on the ground and monkeys hanging out of the windows. 06. Audible's “There’s another way to get away” It only makes sense that a company that brings audiobooks to the masses would run an audio (and companion video) campaign to promote its solution. This isn’t your ordinary ad for audiobooks though. Fold7’s chief creative officer Ryan Newey told Marketing Dive how the fictional airline story could’ve only come about because of what happened in 2020: “It fitted a moment that would otherwise never have existed. No other time can we play on the context of people wanting to be free to travel again. The message of traveling in the mind's eye would have technically worked before, but not really resonate in the way it does now.” This is a great example of how a brand can deviate from its typical advertising strategy to capitalize on a moment in time. 07. Nike's “Just Do It.” The Nike trademark “Just Do It.” was created in 1988 by the Wieden+Kennedy agency. Unlike the softer fitness-related campaigns of the ‘80s, Nike wanted a stronger, more inspirational approach and this proved to be the right one. The slogan is attributed to the brand’s massive market share growth from 18% to 43% between ‘88 and ‘98. It also significantly increased its reach thanks to how many languages it’s been translated into, including Braille. To this day, “Just Do It.” is still part of Nike’s advertising efforts. However, Nike’s VP of Global Brand Marketing, Davide Grasso, doesn’t see it as just a slogan: “Instead, what we’ve found to be most effective is inviting people to join us in what we believe in and what we stand for. And what we stand for is to serve and honour athletes. I think that’s why ‘Just Do It’ has had such an impact over the last 20 years and continues to. It’s genuine and speaks to our core mission.” 08. Old Spice's “The man your man could smell like” Wieden+Kenney is the agency also responsible for the Old Spice “smell like a man” ads. But why would they promote men’s body wash with an ad clearly targeted at women who would lust after spokesperson Isaiah Amir Mustafa? According to the agency , data revealed that 60% of men’s body wash buyers were actually women. So, they launched this hilariously memorable ad during the Super Bowl when they knew men and women would be watching it together. The ultimate goal of the campaign was to increase sales by 15%. Their targets were way off though. Just four months after the Super Bowl, sales were up by 60%. By July, sales had doubled. In addition to raking in the dough, Advertising Age also named this campaign one of the best of the 21st century. 09. VW and Stephen Hawking What better way to get radio listeners’ attention than by using an instantly recognizable voice in your ad? For about 20 seconds, Stephen Hawking talks about physics and the universe before musing about how the VW up was so cheap. As you can imagine, the ad got a lot of attention and not all of it was positive. Designer Paul Randall called it “wrong.” Commenters seemed to be split on the matter. Some thought it was a really clever way of getting their attention. There were others though who thought it exploited Hawking’s voice or was an insult to disabled people. However, the agency behind the ad let Randall and all those concerned know that Hawking did indeed give his consent to be part of the ad and was a good sport about it. 10. McDonald’s ad outro This advertisement example isn’t for just one McDonald’s ad. It’s specifically for the "ba da ba ba ba 'I’m lovin’ it'” outro it’s now synonymous with and that helped reignite McDonald’s fledgling reputation in the early 2000s . Now, it’s not like McDonald’s is the first brand to use a catchy jingle in its ad campaigns. However, this one caused a lot of talk because of where it came from - or, rather, who it came from. Justin Timberlake, Pharrell Williams, and Pusha T have all claimed credit for creating the jingle. Although Timberlake and Williams collaborated on a song called “I’m Lovin’ It” for the ad campaign, the original creators of the jingle are ad agency Heye & Partner and Mona Davis Music. 11. Snickers' “Hungry Betty White” Everyone loves Betty White, so it’s no surprise that this 2010 Super Bowl commercial , created by BBDO for Snickers, caught the attention of everyone. Not only did this ad cement Betty White’s position as “a national treasure,” but it also immortalized the slogan, “You’re not you when you’re hungry.” It was the first in a long series of hilarious commercials that aired in 80 countries around the world and featured celebrities like Steve Buscemi, Liza Manelli and Willem Dafoe. 12. Herbal Essences “Yes! Yes! Yes!” Beauty historian Lisa Mulvany explains how Clairol was floundering in the ‘90s. In response, it added an “s” to the end of its Herbal Essence(s) line, switched up the formula for natural ingredients, and gave each shampoo an intoxicating smell. The resulting ad campaign is what got people to pay close attention to the new product line. Essentially, Herbal Essences compared its shampooing experience to climaxing. The commercials were polarizing (for obvious reasons), but they were effective. To this day, people still equate the hair care line with women screaming “Yes!” in the shower. Considering how strong of a connection there is between memory and the senses, this was a brilliant choice for the brand’s success and longevity. 13. Dunkin’ Donuts' “American runs on Dunkin’” In 2006, Dunkin’ Donuts—with the help of Hill Holliday—launched this ad campaign in an attempt to reposition and revitalize its 50-year-old brand. From radio to TV, and outdoor billboards to internet ads, Americans heard all about how Dunkin’ Donuts coffee was powering their lives. It also came with a special interactive component on the website. What’s interesting about this long-running ad campaign is that it’s been repurposed in recent years due to a change in brand goals. The “America runs on” is still around, but it’s definitely more product-focused than brand-focused now. 14. ASPCA's “In the Arms of An Angel” At the time, this ASPCA ad was referred to simply as “The Ad.” It had a potent combination of Sarah McLachlan’s “In the Arms of An Angel,” homeless animals shaking and crying in shelters, and the singer herself calling for you to help support these animals. Within two years, the ASPCA raised over $30 million from this fundraising effort . Why was it so effective? According to the spokesperson: “It was brutal doing those ads. It was like, ‘Can you just be a little sadder and a little more this and little more that.’ [And now] I can’t watch them, it kills me.” 15. Anheuser-Busch's "Whassup?" Budweiser Campaign This "Whassup?" campaign first aired in 1999 and ran until 2002 , quickly becoming a pop culture icon with its memorable catchphrase. It captured the essence of friendship in a humorous and relatable way, resonating personally with many. The advertisement showed friends checking in on each other, finding everyone relaxing at home, watching the game, and enjoying a “bud.” The simple "Whassup?" greeting turned into a cultural phenomenon, demonstrating Budweiser's knack for creating lasting moments beyond traditional ads. This campaign successfully connected with consumers by evoking feelings of familiarity and unity, making it a classic, memorable advertisement example. 16. Oreo's “Dunk in the dark” Oreo’s 2013 Super Bowl tweet is one of the greatest examples of social media marketing . The post wasn’t promoted. It was simply a tweet that happened in real time and Oreo instantly went viral for its quick-witted response to the power outage. The tweet wasn’t some off-the-cuff response by Oreo execs though. The 15-person team from 360i, Kraft, and MediaVest had been doing war room strategies for two years leading up to the event. They tell the story about how that tweet came to be here . 17. Taco Bell’s “Routine republic” Considered by some to be an ad “fail”, Taco Bell’s 3-minute, Hunger Games-like ad got people talking. This mini-film depicted a breakfast routine republic where everyone is encouraged to eat the same breakfast every day, which looks eerily similar to McDonald’s breakfast menu. If the comparison wasn’t clear enough, the clown dictator and lookalike minions, yellow slide and ball pit made sure that consumers draw the comparison. Why would Taco Bell take such a clear dig at McDonald’s? Because it had recently launched a new breakfast menu and this was its way of trying to chip away at the golden arches’ dominance in that arena. 18. Motel 6 and Tom Bodette Motel 6 might not be a glamorous hotel chain, but that’s exactly what made this ad campaign so perfect for the brand. The agency behind the campaign—The Richards Group—did extensive user testing and discovered that the reason people stay at Motel 6 properties is because of how cheap they are. And so they decided to lean into this promise. The ads featuring spokesperson Tom Bodette talking about mundane things (like lost keys) were a huge hit and won the brand and its agency “ Best of Show” at the 26th Annual Radio Mercury Awards . 19. Wendy’s “Where’s the beef?” In Wendy’s 1984 jab at fast food giants like McDonald’s, three old ladies complain about the giant bun and teeny-tiny beef patty. The now-famous tagline was created by Creative Director Ben Colarossi in an attempt to set Wendy’s fresh meat patties apart from the competition. The TV ad gave it a whole new meaning and became a household phrase. Although it was originally made popular in the ‘80s, Wendy’s has revived it twice since—in 2011 and in 2020. 20. “Dumb Ways to Die” PSA The McCann Erickson-created “Dumb Ways to Die” song and accompanying video aren’t technically an advertisement. They were a public service announcement created for Metro Trains Melbourne in 2012. The original intention of the ad was to draw attention to rail safety in a fun and funny way. However, the catchy tune and reckless bean characters quickly took on a life of their own. The song ended up on the iTunes Top 10 and the YouTube video has been watched by hundreds of millions of people. Its game and its sequel performed just as well as the song. It also won two Grand Prix awards at the Cannes Lions Festival . 21. The Dollar Shave Club's intro video Dollar Shave Club’s YouTube video is one of the best examples of how to translate a viral video into a successful brand. Originally shot for $4,500 and starring founder Michael Dubin (who came up with the concept, too), the YouTube video sent shockwaves through the startup. The ad crashed the company’s website the day after it went live and they had 12,000 orders to process 48 hours later. Today, Dollar Shave Club is a billion-dollar company and has expanded far beyond selling razors. But this viral ad is one that consumers will never forget for being “f**king great." 22. Coca-Cola's "Share a Coke" Coca Cola's "Share a Coke" campaign, launched in 2011, revolutionized personalized marketing by replacing its logo with popular names, encouraging consumers to share a Coke with friends and family. This innovative approach to customization and inclusivity resonated strongly with consumers, leading to increased engagement and brand loyalty. By creating a sense of connection through personalization, Coca Cola effectively turned a simple act of sharing a drink into a powerful marketing strategy. The "Share a Coke" campaign not only boosted sales but also created lasting emotional connections with consumers, showcasing Coca Cola's commitment to fostering meaningful interactions through its products. 23. Dove's "Real Beauty" Dove’s “Real Beauty” campaign set a new standard for inclusivity and representation in advertising. Launched in 2004 by Unilever, this groundbreaking campaign expanded the definition of beauty by featuring real women of various ages, body shapes and ethnicities instead of traditional models. Through impactful advertisements, such as the praised “Real Beauty Sketches,” Dove encouraged women to see themselves in a more positive light. The campaign resonated deeply, sparking global conversations about self-esteem and beauty standards while reinforcing Dove’s brand mission of celebrating natural beauty. 24. Dos Equis' "The Most Interesting Man in the World" Dos Equis struck marketing gold with their iconic “The Most Interesting Man in the World” campaign, which ran from 2006 to 2018. The ads featured a suave, silver-haired man recounting his wildly thrilling adventures, embodying the brand’s persona with wit and charm. Each ad closed with the memorable tagline: “I don’t always drink beer, but when I do, I prefer Dos Equis.” This clever blend of humor and sophistication gave the brand a unique identity—both refined and relatable—that propelled it into pop culture. The campaign, crafted by ad agency Euro RSCG (now known as Havas Creative), not only drove impressive sales growth but also cemented Dos Equis as a standout player in the fiercely competitive beer market. What makes an advertising campaign successful: key takeaways from these examples All of the best advertisement examples share some common traits in that they all resonate with their target audience and in some instances this audience may be large and broad. They all clearly communicate an effective brand message and drive those targeted to take action. They also all share: A compelling creative concept, that's often unique and the first of its kind Distribution via relevant channels and in some instances across multiple ones, giving it large reach Being data-driven with clear objectives and measurable results Different types of advertising campaigns Ad campaigns are powerful tools to connect with your audience and achieve your marketing goals. Here’s a quick guide to help you choose the right approach: Informative campaigns : Educate your audience about your product or service. Show them how it works and highlight the benefits. These campaigns are perfect for building trust and awareness especially for new offerings. Think tutorial videos or detailed product posts. Persuasive campaigns : Motivate your audience to take action—whether it’s making a purchase or signing up. Use emotional appeals and clear calls to action to inspire conversions through time-limited offers or testimonials. Reminder campaigns : Stay top of mind with existing customers. Encourage repeat engagement with tools like email nudges, seasonal promotions or retargeted ads. Reinforcement campaigns : Strengthen customer loyalty after a purchase. Follow up with tips, testimonials or support to reassure them they made the right choice. Brand awareness campaigns : Focus on building recognition and a strong brand identity. Use storytelling, eye-catching visuals and consistent messaging to connect your brand with values that matter to your audience. Retargeting campaigns : Reconnect with visitors who didn’t convert. Use personalized ads to re-engage them—whether it’s showcasing products they viewed or offering a discount to close the deal. What is a prankvertising ad example and why did it work? One notable example is TNT's Push to Add Drama campaign in Belgium. TNT placed a big red button in a quiet town square with a sign saying 'Push to add drama.' When pressed, it triggered a series of staged dramatic events, creating an action movie scene in real life. This ad worked because: It created a genuinely surprising and entertaining experience for participants and viewers. The content was highly shareable, generating millions of views on YouTube. It perfectly aligned with TNT's brand promise of drama and excitement. It engaged people in a physical, memorable way that traditional ads couldn't match. What's an example of a successful long-form advertisement and why it worked? Patagonia's Worn Wear film is one excellent example of long-form advertising. Their 27-minute documentary showcases stories of Patagonia customers and their well-loved, long-lasting garments. The extended format worked for them so successfully because: It allowed for deep storytelling that reinforced Patagonia's brand values of sustainability and quality. The documentary format felt authentic and less like a traditional advertisement. It provided valuable content to viewers, educating them about sustainable consumption. The length allowed for multiple customer stories, appealing to a wide range of audience segments. It perfectly aligned with Patagonia's Buy Less, Demand More campaign, encouraging product longevity over constant consumption.

Get started with Dropshipping today The success of any dropshipping business depends on knowing which products are worth selling. But for new entrepreneurs, this is easier said than done. You might find yourself wondering: How do you identify the best dropshipping products, exactly? How can you earn the highest profit? And what niches are bound to stand the test of time? Start turning your product ideas into a profitable online store with an AI store builder  today. TL;DR: best dropshipping products to sell online This guide reveals top-selling dropshipping products in clothing, health and wellness, home and garden, kids and baby, gifts, pet supplies, car accessories and beauty. Learn how to find trending products, pick the right niche, price effectively and work with reliable suppliers using tools like Wix, Modalyst and Printful. You’ll also get tips on testing products, tracking analytics, attracting repeat customers, optimizing shipping and packaging and leveraging customer feedback. Plus, we cover dropshipping pros and cons and offer extra ideas, including coffee, tea, branded, automated, sticker and private label products. Build and grow your dropshipping business with Wix. Find trending ready-to-sell products and start selling online with no inventory or shipping to manage. Connect to the Modalyst marketplace to source millions of high-quality items, test new markets and expand your catalog with ease. What is dropshipping? Dropshipping  is a retail fulfillment method where your store doesn't physically carry the products it sells. Instead, when you sell a product using the dropshipping model, you purchase the item from a third-party supplier—usually a wholesaler or manufacturer—who is responsible for fulfilling the orders on your behalf.  As a result, you—the seller—don't have to handle the product directly, nor do you have to find the time, money or space to stock physical inventory. This is an eCommerce  model that is accessible to almost anyone, thanks in part to its low overhead costs and low barriers to entry. Oftentimes, dropshipping involves selling products directly to consumers. If you're a business dropshipping to another business instead, then you're involved in B2B dropshipping . 100 best dropshipping products (plus bonus ideas) When you start researching the best dropshipping products, you’ll find countless dropshipping niches  that cover just about every product category you can imagine. But, for the best chances at a profitable business, consider picking from the top dropshipping products below: Statement tees  Athleisure Hats  Hygiene products  Water bottles  CBD-infused products  Yoga gear  Wall art  Planters and vases  Office accessories  Baby essentials  Kids' clothing and accessories  Baby carriers and baby bags  Baby toys Digital picture frames  Personalized mugs Wedding accessories Pet essentials  Pet beds  Pet toys  Car accessories Beauty and personal care Clothing and accessories dropshipping products Fashion is big business, with the size of the global apparel market expected to top $2 trillion by 2028 . What’s more, fashion accounts for roughly 23% of total online retail sales , making this a viable product category for dropshippers. Here are some products you could consider selling within this niche. 01. Statement tees T-shirts are an everyday wardrobe essential and a solid product option for dropshippers. They’re also a great option for existing businesses to boost their revenue. For example, a health and wellness store might dropship organic cotton tees that say “I love avocados.”  Merchants can browse the offerings from T-shirt dropshipping  suppliers for a wide range of tees or create their own unique designs using a print-on-demand model. Wix seamlessly integrates with Printful and Modalyst, making it easy to get started. 02. Athleisure Athleisure—from tank tops to sports bras to leggings—has been trendy for years now and is a popular category among the best dropshipping products. This is true even for shoppers who are looking to engage in a little more leisure than athleticism, and who just want a comfortable outfit to lounge in.  Athleisure frequently gains trend traction on platforms like TikTok, where influencers are prone to feature a favorite pair of leggings or lounge pants and trigger a massive spike in sales. This is what makes it a top contender among options for clothing dropshipping . 03. Hats Baseball caps, wooly hats, floppy beach hats, bucket hats—the list is endless. When it comes to selling any wearable garment, it’s wise to consider seasonality and your target market. If you live in a cold climate and want to focus on a local market, choose practical options that will meet your customer’s needs. If you live in a place that enjoys year-round sunshine, protective hats with a wide brim are likely to be a hit. The great thing about dropshipping is that it allows merchants to easily and quickly update their inventory, so if you want to change your offerings with the seasons, or notice that some products aren’t getting any traction, you can easily swap them out. Hats are also a popular item when starting a print on demand business , a form of dropshipping that allows you to sell customized products with your own design or logo on them. You can integrate with print on demand companies , like Modalyst, Printful or Printify. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Additional clothing and accessories to consider dropshipping Maternity wear Socks Sweatpants Sunglasses Swimwear Robes and slippers Jackets/outerwear Scarves Gloves Backpacks Health and wellness dropshipping products The worldwide wellness market has grown steadily over the past several years. By 2025, it’s projected to reach a whopping $6.99 trillion . For those with an interest in this niche, there are several stand-out products bound to be top-sellers. Be sure to look into eco-friendly products when deciding on your wellness-based product line. 04. Hygiene products Within this niche, dropshippers can capitalize on the fact that many of these products are regularly repurchased, which promises a steady stream of sales. Moreover, the hygiene product market has a ton of room for specialization. You can cater to specific customer needs, such as sensitive skin or eco-conscious preferences, to create a unique selling proposition for your online store. There is always going to be a steady demand for personal care items and this niche covers a vast range of products, so you’ll need to dial in on what you feel most passionate about—or what the trends are currently favoring. From dental care to hand sanitizers and touchless door openers, high-quality hygiene products that are both safe to use and effective are in hot demand. 05. Water bottles In recent years, one surprising product has shot to fame—time- and volume-marked water bottles. These water bottles are designed to encourage people to drink more water by making it easier for people to track their water consumption throughout the day. Some versions of the product have received more than 50,000 reviews on Amazon, gaining popularity with each year. 06. CBD-infused products Cannabidiol (CBD) is one of the fastest-growing product categories on the market and has grown into a multimillion-dollar industry. The niche has a projected compound annual growth rate (CAGR) of 16.2% from 2023 to 2030 . One of the many cannabinoids, or compounds, found in the hemp plant, CBD is hailed for its positive effects on the body. If you’re targeting the health and wellness market, you’ll find a wide array of CBD-infused products to choose from: gummies, capsules, tinctures, oils, creams and many more. Before you sell CBD online , it’s best to research the laws in your own state and country, as well as the countries you intend to ship to. You’ll want to ensure the products you’re selling are legally permitted. 07. Yoga gear Yoga gear can go beyond leggings. Target the booming home fitness market with affordable products that will make workouts more enjoyable. You can offer a full range of gear for yogis, from yoga mats to accessories like straps, blocks, towels and mat carriers. Often bright, colorful and eye-catching, these items make a great addition to any sports and wellness store. Additional health and wellness products to consider dropshipping Supplements Kinesiology tape Foam rollers Protein powders Acupressure mats Mindfulness journals Posture correctors Fitness trackers Sleep masks Meditation cushions Home and garden dropshipping products Most people love to spruce up their personal space with unique décor, furniture and plants, and the proof is in the numbers. Per Statista, revenue within the U.S. home décor market reached $37 billion in 2025 . The market is expected to see a CAGR of 4.93% through 2029 . Capitalizing on the ever-growing market for home automation products can also be a strategic move, providing customers with innovative and convenient solutions for smart living. There are plenty of avenues you could go down with this dropshipping product option; we’ll outline a few favorites below. 08. Wall art In the years following the pandemic, more people than ever are working from home either full-time or through a hybrid model. This has inspired many of us to spruce up the surroundings we look at all day long. Wall art is a simple way to do just that. The sky’s the limit when it comes to dropshipping wall art. You can offer posters, framed photographic prints, tapestries, mirrors, clocks, neon signs and more—there are options to suit nearly every taste and style. 09. Planters and vases Easy-to-manage (and hard-to-kill) plants like succulents never go out of vogue. Not only do they look cute, but they help to improve the air quality within your home. There are also reports of plants reducing stress and increasing productivity . Help home décor enthusiasts bring greenery into their surroundings by offering all manner of pots for their plants, from ceramic planters to knitted hanging baskets. You could curate collections based around a theme—like dinosaur-shaped succulent pots, for example—or offer a little bit of everything. 10. Office accessories Since working from home has become so commonplace, it’s now on individual people to stock and furnish their office. This leaves a potential business opportunity for your dropshipping store. Naturally, those who work from home want to invest in products to help make their workspace more functional and comfortable. As a result, items like office chairs, desks, ergonomic supports, laptop stands and stationery are all dependably popular sellers.  Additional home and garden products to consider dropshipping Throw pillows Terrariums Wind chimes Candles Outdoor lanterns Herb garden kits Bird baths Bird feeders Area rugs Outdoor fire pits Kids and baby dropshipping products Kids may be little but they sure need a lot of stuff—which is good news for anyone interested in selling that stuff. The market is booming, too: Grand View Research reports that the global baby product market is expected to reach $352.65 billion by 2030 , with a CAGR of 5.7%. If you’re looking for the best dropshipping products, this is one niche worth exploring. 11. Baby essentials If you’re looking to sell essentials, you can’t look past items like baby wipes and diapers. Parents go through hundreds of these a year. You might also want to consider appealing to a particular niche to stand out in this market and help boost your sales.  For example, you could look into selling organic and recyclable baby wipes or reusable cloth diapers. These environmentally friendly options can be a lucrative option in an age when more and more consumers are demanding sustainability  from the brands they shop with. 12. Kids' clothing and accessories If there’s one thing we know about kids and babies, it’s that they grow like weeds—and as such, they go through clothing and accessories in the blink of an eye. From rompers to bibs and beyond, suppliers have a wealth of items you can choose from to fill up an online store.  Add a unique element to your online store by offering custom printed items and selling them using a print-on-demand dropshipping service, like Printful and Printify. 13. Baby carriers and baby bags If you’re going to wear a baby accessory, you might as well make it a trendy-looking one. Fashionable slings, carriers and baby-wearing items are becoming more popular as parents look for ways to keep their babies close and free up their hands.  Similarly, an essential baby bag, stuffed with diapers and wipes, needs to be both functional and wearable. Choose from bright colors, fun prints or chic neutrals. 14. Baby toys Another great children’s product range to consider stocking is educational toys and learning devices. Parents and people purchasing for kids often consider the educational aspect an additional incentive to buy.  There are a ton of low- and high-tech options. It’s also helpful to follow social media trends, as toy crazes for kids like “fidgets” and “pop-its” often emerge and can take the market by storm. Additional kid and baby products to consider dropshipping Baby monitors Play mats Blankets Potty training aids Lunchboxes Safety gates Mobiles Baby skincare Strollers Teething rings Gifts as dropshipping products It’s difficult to quantify the size of the gift market, as it’s splintered into dozens of sectors that cover just about any special occasion you can think of. One smart way to tackle this niche is by keeping a close eye on products that trend on TikTok or see a spike in Google Trends. 15. Digital picture frames Picture frames are a great go-to gift option for birthdays, anniversaries or special occasions. As a modern twist on this classic gift, you could sell digital picture frames instead. Digital picture frames display photos in a slideshow format on an LCD screen. They typically pair with an app or web uploader where you can curate the images in your slideshow. A popular gift for parents and grandparents, this is a trendy product that you could build an entire store around. 16. Personalized mugs Fun mugs or travel cups are always a handy gift option, especially when it comes to that friend, family member or work colleague who’s always sipping a hot drink. Choose from thousands of ready-made mugs with printed slogans or designs, or use a print-on-demand fulfillment method to bring your own slogans and designs to life.  Think about your store’s target audience—gamers, coders, sports fans—and tailor your offerings to them. People love toting around a mug that shows their personality. 17. Wedding accessories The wedding market has always been a lucrative one, but these days, image-based social media apps like Instagram have opened up a whole new avenue for wedding accessories that help to tell a story.  The options here cover wearable gifts for the bride and groom (think bathrobes and slippers), wedding favors, guestbooks, signage and so on—the list of potential products to stock is seemingly endless. Plus, the word of a good wedding business spreads quickly among vendors and clients. So once you have a few happy customers under your belt, they’re bound to sing your praises to others. Additional gift products to consider dropshipping Novelty socks Photo albums Novelty candies Smartphone cases Bath bombs Gourmet tea Keychains Essential oil diffusers Puzzles Engraved cutting boards Animal care and supplies as dropshipping products People love spoiling their pets. In fact, despite the economic uncertainties of the past few years, spending on pets is on the up: 68% of consumers  spent more on pet care in February 2023 than they did in January 2022. In addition, the U.S. pet industry surpassed $150 billion in spending in 2024 . As far as the best dropshipping products go, this presents a profitable—and fun—opportunity for online sellers. 18. Pet essentials Today’s pets are part of the family, which is why animal care is a widely popular and growing market with products that are well suited to dropshipping. Animal care items, for the most part, are also durable, making them perfect candidates to survive a long shipping process.  Why not position your store as a go-to place for every pet owner’s needs? Consider selling harnesses, collars, water bottles, food bowls, litter trays and other pet essentials that people going shopping are likely to repurchase. 19. Pet beds If we humans get to sleep in comfortable beds, then why shouldn’t our pets? One of the most popular items to dropship as a result? Pet beds. Prepare to be astonished at the sheer array of beds you can offer with pet dropshipping , from the practical to the outrageous (search “princess puppy bed”). Choose products that appeal to a wide market or a more targeted dropshipping niche. 20. Pet toys Pet owners sometimes need a way to distract their pets from chewing up their brand new pair of sneakers.  Choose from thousands of furry teddies, squeaky balls, chew sticks and interactive toys. Pet toys are a great addition to your dropshipping inventory as they’re fun and eye-catching, making them tempting to buy. And, depending on your target audience, you can offer a variety of items at different price points. Additional animal care products to consider dropshipping Drinking fountains Adjustable harnesses Litter boxes Pet carriers Pet cameras Ramps or steps Custom ID tags Pet strollers First aid kits Coats and apparel 21. Car accessories Car accessories are a thriving product category and a great fit for dropshipping. Millions of people rely on their vehicles every day—for commuting, road trips or weekend adventures. This creates a growing demand for practical, stylish car products that enhance the driving experience. Whether it’s busy parents, adventure seekers, tech enthusiasts or commuters, this category offers something for everyone. Additional car accessory products to consider dropshipping Phone mounts Seat covers Car organizers Dash cams Steering wheel covers Portable vacuum cleaners Trunk storage solutions Car air purifiers Tire pressure monitors Roof racks 22. Beauty and personal care The beauty and personal care market in the U.S. is set to grow steadily with revenue expected to rise by $16.1 billion between 2025 and 2030 . B eauty and personal care products are a smart choice for your dropshipping business. These items appeal to a wide diverse audience, ensuring consistent demand across different demographics. Additional beauty and personal care products to consider dropshipping Organic facial cleansers Hydrating moisturizers with SPF Makeup brush sets Natural hair care shampoos and conditioners Anti-aging serums Portable hair styling tools (e.g., mini flat irons) Luxury bath kits with bath bombs and salts Fragrance gift sets Beard grooming kits for men Reusable makeup remover pads Choosing a dropshipping supplier for your products Finding a reliable dropshipping supplier  is often cited as one of the biggest headaches in starting a dropshipping business. Whether you’re just starting your business  or you’re looking to add products to your existing catalog, finding a reliable supplier is crucial for dropshipping success. Making the wrong choice could expose your business to unnecessary risk. When you’re ready to start selling, you’ll need to connect your online store to a dropshipping platform so that you can browse their product offerings and see what’s right for your type of business . The good news is that eCommerce website builders like Wix can do so much more for you than just help you figure out how to create a website . They can connect you with dropshipping suppliers that have been pre-vetted and can be managed from your site editor.  From the Wix App Market , you can connect your online store to some of the biggest and most reliable dropshipping companies in the industry: Modalyst Spocket Syncee Importify Doba 365Dropship Printful Printify If you plan on doing more in-depth research, it’s a good idea to make a plan on how you’ll evaluate potential suppliers. Keep the following tips in mind: Read reviews : Check reviews and feedback from other dropshippers who have used these suppliers. Platforms like Trustpilot and Google Reviews can provide insights into a supplier's reliability and customer service quality. Pay attention to comments about product quality, shipping times and how the supplier handles issues. Communication is key : Reach out to potential suppliers to test their responsiveness and communication skills. Reliable suppliers should respond promptly and professionally. Their willingness to answer your questions and address your concerns is a good indicator of their commitment to customer service. Order samples : Before committing to a supplier, order samples of their products. This will allow you to assess the quality firsthand and understand their shipping times and packaging standards. It’s a small investment that can save you from future problems. Check for experience and expertise : Experienced suppliers who have been in the business for a long time are generally more reliable. They understand the market dynamics and have established efficient processes. If they have expertise in your specific niche, that’s an added bonus. Look for additional services : Some suppliers offer added services like custom labeling and packaging, which can help in building your brand and scaling. Suppliers who are willing to go the extra mile can be valuable partners in your business growth. Understand the return and refund policies : A trustworthy supplier should have a clear and fair policy for returns and refunds. This is crucial for managing defective products and unsatisfied customers. How to find the best dropshipping products to sell Now that we’ve given you an idea of the wide array of products you can dropship, you’ll need to whittle down the list to your final selection. Don’t rush into your decision; it’s essential that you find the right product offering to give your business the best chance of long-term success. Do your research Many people’s personal interests spark their business ideas. It’s reasonable to think that if you like something, maybe other people will, too. However, it’s best not to rely on a hunch or personal passions alone. To ensure your success, you’ll need to ground all of your product decisions in market research and data. To determine if your product idea will be popular: Research your competition : Look at their websites and the products they offer. Ask yourself, what are they doing right and what they could improve? How can your product offering be better than theirs? Conduct interviews : Identify your ideal target audience and connect with them on social media. Scan online forums such as Reddit to give you insight into your target audience’s state of mind. Find out how you can solve their pain points. Ask yourself, what products could you dropship to tackle these issues? See what’s trending : As they say in the industry, you need to “Keep your finger on the pulse.” Dropshipping lets you quickly and easily add items to your store, so it lends itself to trends more readily than traditional retail environments. One of the best things you can do to succeed at dropshipping is find popular trending items. Use social media : Instagram and TikTok can be an invaluable resource to help you get an accurate understanding of what’s popular with your target market. Browsing through posts can even help you spot trends—in fashion, clothing and makeup—just as they’re kicking off. By selling the best dropshipping products, you can become a hit with a specific crowd simply by being aware of what they really want. Review the Amazon “Best Sellers” page : With Amazon being the leading U.S. eCommerce marketplace, it helps to look at their “Best Sellers” page to see what’s popular. The page is updated several times a day and reflects the appetite of millions of buyers. Check Google Trends : This is a great resource to see how many people are searching for and buying a particular product. It’s also a great way to double-check any product ideas you’ve gotten from social media, dropshipping platforms or Amazon. You can sort the trend data by country, which is also a super helpful way to know where you should sell your items and focus your marketing efforts. How to find products to sell online : Browse marketplaces to spot trending dropshipping products with steady demand or unique appeal. Follow social media trends and niche groups to see what’s gaining attention then test ideas through small orders, pre-sales or influencer reviews before scaling. Focus on a niche Niche products often attract a smaller but more dedicated or enthusiastic customer base. By focusing your offering on a very specific target market, you are likely to have less competition and therefore have the opportunity to stand out—providing you have strong marketing strategies to let your niche audience know you exist. Let’s look at a real-life example. Wix merchant Cruising Aviation  targets a niche audience of aviation enthusiasts, selling hundreds of items, from tote bags to phone covers, with an aviation-related theme. Designed by a student pilot and targeted to an audience of “pilots, plane geeks and everyone addicted to aviation,” they ship worldwide and have created a dedicated page to provide shoppers with up-to-date shipping times. Keep the bottom line in mind In eCommerce, it’s always critical to consider how your price points and profit margins will impact your long-term success. Once you’ve found an item you’re interested in, you’ll need to evaluate your pricing strategy. The dropshipping world lends itself to marketplaces that sell large volumes of low-cost, white-labeled products. Often, you’ll be able to sell larger volumes of these items; however, the profit margin is usually quite slim. In contrast, the opposite is true for pricier products. There isn’t an obvious preferred option between choosing to sell cheaper or pricier items. Your decision will depend on the demographics of your target audience. However, what you choose to sell will significantly impact your marketing and customer service activities. More premium products are likely to involve higher outlays. You’ll need to provide more dedicated customer support, premium branding and packaging, and possibly more time marketing your product if it’s a high-cost purchase that requires deeper consideration, such as home gym equipment. This is why it’s so important to calculate associated costs, not just the supplier costs. You might well find that it’s more worthwhile to sell fewer, more expensive products rather than hundreds of cheaper products in the end. Either way, you should work this out from the start. That way, you can plan and budget realistic financial projections for your online business. Monitor your analytics Once you start selling, it’s important to routinely monitor your store’s performance. Use analytics like those in your Wix Stores report  for instant feedback on how shoppers browse your website. Look at the stats to see which product pages get the most clicks and the least. Use this information to inform your inventory, adding products that speak to your target audience and removing the ones that aren’t generating clicks. Aim to attract repeat customers Did you know that it can cost five times more  to attract new customers to your business than to retain existing ones? One of the easiest ways to get repeat shoppers is to sell products that people buy regularly. This way, it will be intuitive rather than a hard sell. Some great examples of this include everyday supplies like hygiene products, stationery or cosmetics. You can also target shoppers who are looking for convenience by selling product subscriptions , automating the purchase of commodity products like razors, diapers or pet food. Replenishment subscriptions are the perfect way to create a steady income while making life easy for your customers. Get creative with it, do your research and bake in a sales strategy that attracts repeat business. Know your shipping estimates Dropshipping companies have suppliers all over the world, which is an important consideration when it comes to curating the product offerings of your online store. Many dropshippers allow you to filter your product search by region, which can be helpful for businesses that want to reduce shipping times or their carbon footprint.  Whether you ship nationwide or internationally, it’s essential that you choose the best dropshipping products, packaging and logistics partners to ensure that orders arrive on time and intact. Merchants should try to be as open as possible, using FAQ pages or email marketing, to inform or update their customers when it comes to delivery time estimates or expected delays. Put thought into your packaging As an online business, the customer’s first physical interaction with your business is when they receive their package. First impressions are everything. You want customers to instantly feel happy with their purchase. Spicing up your packaging can be an excellent tool for your dropshipping business. When done correctly, it can instantly make customers feel confident in their purchase, even before they’ve unwrapped what’s inside. Use customer feedback Customer satisfaction is important for all businesses, but it can feel especially important for newer businesses and businesses that sell more expensive items. It significantly impacts how you build your reputation. Ideally, every merchant should test out the dropshipping process by ordering a product they intend to sell and experiencing the complete customer journey. Ask yourself, what were your first impressions? Is the product of high quality? Was the delivery time acceptable? If you’re happy with your product and confident that you’ll receive positive reviews, set up automated emails to ask shoppers for feedback or connect to review apps that will collect and show customer feedback in your online store. Positive word of mouth, not just from influencers and reviewers but from everyday consumers, can provide vital traction when building a thriving business. What to choose for dropshipping: niche or trends? When considering the best dropshipping products, think about whether you want to pick a dedicated niche or focus on trendy items. Note that there is no one-size-fits-all answer, as the best approach will vary depending on your individual circumstances and goals. A niche is a specific market segment that you can target with your products. For example, you could choose to focus on selling women's clothing, pet supplies or home décor. The advantage of choosing a niche is that you can become an expert in your field and build a loyal customer base. However, it's important to choose a niche that is large enough to support your business, but not so large that you are competing with too many other businesses. Meanwhile, trends are products that are popular or viral at the moment, often on social media. The advantage of selling trending products is that you can potentially make a lot of money quickly. Keep in mind that trends can change quickly, so you may need to adjust your business strategy accordingly. If you're new to dropshipping, it's generally recommended to start with a niche. This will give you a chance to learn about your target market and develop a strong understanding of their needs. Once you have established a successful business in a niche, you can then consider expanding into trending products. How to price dropshipping products Dropshipping can be a relatively simple and cost-effective eCommerce strategy. But if you want to run a successful store, you’ll need to know how to price your products for dropshipping . Having a solid understanding of how different pricing methods will impact your sales, revenue and profit is critical. Before you set a price on a product, you need to consider all of the costs associated with it, from the wholesale price to shipping costs and taxes. If you price an item too low, you won’t make much of a profit after covering your costs, and you’ll need to sell more to increase your profits. If you price too high, you run the risk of driving customers elsewhere. Finding a balance is key to your success. Follow these steps to maximize your store’s potential: Perform in-depth market and competitive research : Find your competitors and see what their customers are willing to pay. What is the average market price for your item? You might decide to undercut your competitors to drive business, but this strategy will only work if you can make a profit.  Consider your short-term business goal : Decide if your aim is to increase revenue, profit margin or market share. You might be happy to price lower in an effort to gain market share. Choose pricing strategies that align with your goals : If your goal is to be perceived as a premium brand, aim your prices higher. If you want to be seen as an affordable alternative to your competitors, price lower—but back it up with a solid marketing strategy to sell more.  Determine a markup rate : This is a product’s retail price minus the wholesale price. It should strike a balance between making a profit and generating steady sales. Experiment with different strategies and markup rates : Review your analytics to determine what’s working and what’s not. See if you can find a pattern in what price point is appealing to your customers. Set pricing rules to automate pricing for dropship products : When you integrate your online store with a dropshipping platform, like Modalyst, pricing rules with predetermined markups are automatically set. However, you can easily modify them to suit your business needs. How to launch a successful dropshipping business While these tips have been created to guide you on the path to starting dropshipping, ultimately, the success of any dropshipping business idea  comes down to the drive and determination of you, the merchant. The only way you will ever truly know if it will become successful is by getting started. These are the steps you need to take to get off of the ground: Build your online store : Use an all-in-one platform like Wix eCommerce to create your online store. You can choose from hundreds of designer-made online store templates  that you can customize manually or with the help of AI. Integrate your online store with dropshipping suppliers via the Wix App Market and start uploading your products. Market your business : Use your eCommerce platform’s integrated marketing tools or third-party apps to connect with customers. Create email marketing  campaigns to let them know about new products, discounts and sales, and consider investing in digital advertising to boost your site’s traffic. Wix merchants can create a variety of ad campaigns for search and social—Google, Instagram and Facebook—directly from their Wix dashboard. Additionally, leveraging YouTube for product showcases and incorporating effective keyword research strategies ensures that your dropshipping products reach their target audience, fostering a successful and profitable venture. Is dropshipping products worth it? You might ask yourself, " Is dropshipping worth it? " Whether dropshipping products is worth it depends on a number of factors, including your individual goals, resources and risk tolerance. Below, we’ll outline some of the pros and cons of dropshipping. Pros of selling dropshipping products Low startup costs : Dropshipping businesses require very little upfront investment. You don't need to carry any inventory, and you only pay your supplier when a customer places an order. Easy to start : Dropshipping is a relatively easy business to start. You don't need any special skills or experience. Flexible : Dropshipping is a very flexible business model. You can work from anywhere in the world, and you can set your own hours. Cons of selling dropshipping products Low profit margins : Dropshipping businesses can have overall low profit margins compared to other forms of eCommerce. This is because you have to pay your supplier for the product, and you also likely have to cover shipping and other costs. Competitive : Dropshipping is a popular business model, so there's a lot of competition. This can make it difficult to stand out from the crowd. Limited control : You have limited control over the quality of the products you sell and the shipping process. This can lead to customer dissatisfaction. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping Private label dropshipping

Ready to showcase your best work? Start building your portfolio →  To help you build a high-impact portfolio website , we've put together these stunning marketing portfolio examples, including a guide on how to make a website . These examples effectively show off marketing skills, from content strategy and social media management to branding and data analysis. To give you the best portfolio website inspiration , we've gathered a mix of creative, professional and minimalist designs along with the portfolio website templates  used. You’ll see how top marketers present their work, tell their stories and attract clients. Explore all of Wix's free website templates → With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: marketing portfolio examples This post breaks down how to make a portfolio  with stunning examples built with Wix. You'll find examples that are creative, professional, modern and minimal, along with their website templates  and key features that make them stand out.  Feature Why it matters Striking visuals Captures attention quickly and leaves a strong impression. Easy navigation Makes it simple to browse projects and find details. Unique personality Shows your distinct style and creative identity. Strong case studies Demonstrates your process, skills and the results you deliver. Strong branding Builds trust and makes your portfolio memorable. Clear CTAs Encourages visitors to get in touch or explore more. Mobile-friendly design Ensures your portfolio looks great on all devices. Detailed project pages Helps visitors understand your process and skills. Social links Makes it easy for clients to connect with you. Contact options Makes reaching out straightforward and inviting. What is a marketing portfolio? A marketing portfolio is a curated collection of your best work. It shows your skills, experience and achievements in the marketing field. It serves as both a visual online resume  and a powerful tool that demonstrates your abilities. In fact, 48% of freelancers with portfolios report  finding clients through their  portfolio websites , making it a lot more than just a nice to have.   "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." - Hani Safe, product lead at Wix. See more: How to make a UGC portfolio How to make a copywriting portfolio How to make a PR portfolio Marketing portfolio examples Ready for some inspiration? Here are some marketing portfolio examples that nail it. Each one has a unique way of presenting work and personality. Tim Butler Tim Sommerfeld Kyle McMahan Morse Code PR TJ Rudy Ali Bartlett Brandon Dexter Uinification Jason Farrell Paul Cam Demour Breen Goldy Productions K Kloss Lauren Price Seth Mollerup Tommy Burns Mark Zhu Horse Copywriter Taralyn Wallace Shawn Yaney Michele Pew Christian Carrillo 01. Tim Butler Tim Butler 's portfolio uses a clean, modern design with a strong visual hierarchy. This makes it easy for visitors to see his skills and experience at a glance. Key feature: His software proficiency is displayed with clear percentage bars. This gives a quick, visual summary of his technical abilities. Why it works: The portfolio layout  is scannable and professional. It immediately establishes his expertise and directs users to his resume and work samples. Like what you see? Create your own marketing portfolio with this same template. Template name: UX designer website template 02. Tim Sommerfeld Tim Sommerfeld’s  portfolio is a great example of a visually-driven site. It uses a grid of high-quality images to create an engaging and artistic feel. Key feature: A full-bleed image gallery fills the screen. This immersive experience puts the focus entirely on his photography skill. Why it works: The minimalist design lets the images speak for themselves. This is perfect for a photographer or visual marketer whose work is their strongest asset. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 03. Kyle McMahan Kyle McMahan’s  portfolio is clean and project-focused. It uses a simple grid layout to present case studies in a clear, organized manner. Key feature: Each project is a clickable card with a representative image. This makes the portfolio easy to navigate and visually appealing. Why it works: The design is straightforward and user-friendly. It allows potential clients to quickly browse through his work and dive into the projects that interest them most. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 04. Morse Code PR Morse Code PR’s  website is a masterclass in professional branding. It communicates the agency's mission and expertise with concise, powerful text. Key feature: The tagline "connecting the dots to advance clients' business objectives" is clear and compelling. It perfectly summarizes their value proposition. Why it works: The design is clean, sophisticated and all about the message. It establishes credibility and positions the agency as a strategic partner. Like what you see? Create your own marketing portfolio with this same template. Template name: Strip header website template 05. TJ Rudy TJ Rudy's  portfolio is simple, clean and direct. It’s a one-page site that gets straight to the point, showing his work and how to get in touch. Key feature: The minimalist layout with plenty of white space makes the content easy to digest. It feels calm and organized. Why it works: This portfolio is efficient and no-fuss. It’s perfect for a professional who wants to let their work do the talking without any distractions. Like what you see? Create your own marketing portfolio with this same template. Template name: Fashion blog website template 06. Ali Bartlett Ali Bartlett's  portfolio is bright, colorful and full of personality. The playful design and friendly tone make it feel welcoming and creative. Key feature: Fun illustrations and a vibrant color palette give the site a unique and memorable look. It feels fresh and modern. Why it works: The portfolio reflects Ali’s creative energy. It’s a great example of how to inject personality into a professional portfolio . Like what you see? Create your own marketing portfolio with this same template. Template name : Art director website template 07. Brandon Dexter Brandon Dexter’s portfolio is sleek and professional. It uses a dark theme and clean typography to create a sophisticated look. Key feature: The case studies are presented with a clear structure, detailing the challenge, solution and results. This shows his strategic thinking. Why it works: The portfolio effectively demonstrates his expertise through well-documented projects. It builds trust and shows his value. Like what you see? Create your own marketing portfolio with this same template. Template name: Photographer website template 08. Uinification Uinification 's portfolio gives off a futuristic and techy vibe. It uses animation and interactive elements to create an engaging user experience. Key feature: Animated graphics and a dynamic layout make the site feel alive and modern. It’s a great way to show off digital marketing skills. Why it works: The interactive design captures attention and keeps visitors engaged. It positions the agency as innovative and forward-thinking. Like what you see? Create your own marketing portfolio with this same template. Template name: Creative agency website template 09. Jason Farrell Jason Farrell’s  portfolio is a great example of personal branding. His photo is front and center, creating an immediate connection with the visitor. Key feature: The "About Me" section is prominent and well-written. It tells his story and explains his marketing philosophy. Why it works: The portfolio feels personal and authentic. It builds trust by showing the person behind the work. Like what you see? Create your own marketing portfolio with this same template. Template name: Vintage car garage website template 10. Paul Cam Paul Cam's  portfolio is bold and visual. It uses large, high-quality images to make a strong first impression. Key feature: A full-screen video background on the homepage immediately grabs attention. It creates a dynamic and immersive experience. Why it works: The visual-first approach is perfect for a creative professional. It shows his skills in a powerful and engaging way. Like what you see? Create your own marketing portfolio with this same template. Template name: Coming soon landing page website template 11. Demour Breen Demour Breen's  portfolio is clean, organized and easy to navigate. It uses a simple layout to present her work in a professional manner. Key feature: The portfolio is divided into clear sections like "Writing," "Social Media," and "Strategy." This makes it easy for visitors to find what they're looking for. Why it works: The clear structure highlights her diverse skill set. It’s a practical and effective way to showcase her expertise. Like what you see? Create your own marketing portfolio with this same template. Template name: Filmmaker website template 12. Goldy Productions Goldy Productions’  portfolio has a fun and retro feel. It uses a nostalgic design to stand out and create a memorable brand. Key feature: The vintage-inspired graphics and color scheme give the site a unique personality. It’s playful and creative. Why it works: The distinctive design makes the brand instantly recognizable. It’s a great way to attract clients looking for a creative and unconventional approach. Like what you see? Create your own marketing portfolio with this same template. Template name: Videographer website template 13. Kristen Kloss Kristen Kloss'  portfolio is minimalist and elegant. It uses a simple color palette and clean typography to create a sophisticated look. Key feature: The use of ample white space gives the design a breathable and uncluttered feel. It puts the focus on the content. Why it works: The minimalist design is timeless and professional. It conveys a sense of confidence and refinement. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template 14. Lauren Price Lauren Price's  portfolio is warm and inviting. The friendly tone and personal photos make it feel approachable and authentic. Key feature: Testimonials from happy clients are prominently displayed. This builds social proof and credibility. Why it works: The portfolio focuses on building trust and relationships. It’s a great strategy for a freelance marketer. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 15. Seth Mollerup Seth Mollerup's  portfolio is a great example of a clean, one-page design. It’s easy to scroll through and get a quick overview of his work. Wix simplifies your portfolio website  setup, so you can focus on showing your talent. Key feature: The long-scrolling format tells a cohesive story. It guides visitors through his experience, projects and skills in a logical flow. Why it works: The one-page design is simple and effective. It provides all the necessary information without overwhelming the visitor. Like what you see? Create your own marketing portfolio with this same template. Template name:   Minimal layout website template 16. Tommy Burns Tommy Burns’  portfolio is all about results. He uses data and metrics to show the impact of his work. Key feature: Case studies feature specific numbers and KPIs, like "increased engagement by 300%." This provides concrete proof of his success. Why it works: The data-driven approach is powerful and persuasive. It demonstrates his value in a clear and measurable way. Like what you see? Create your own marketing portfolio with this same template. Template name:   Classic layout website template 17. Mark Zhu Mark Zhu's  portfolio is modern and interactive. It uses animation and hover effects to create a dynamic user experience. Key feature: The interactive elements make the site fun to explore. It keeps visitors engaged and encourages them to learn more. Why it works: The dynamic design shows his technical skills and creativity. It’s a great way to stand out in the digital marketing space. Like what you see? Create your own marketing portfolio with this same template. Template name: Marketing agency website template 18. Brett La Frombois, Horse Copywriter Brett La Frombois’  portfolio has a unique and memorable brand. The "Horse Copywriter" name and a consistent Western theme make it stand out. Key feature: The strong, consistent branding creates a distinct identity. It's quirky and unforgettable. Why it works: The niche branding attracts a specific type of client. It’s a bold choice that pays off by creating a strong connection with the right audience. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 19. Taralyn Wallace Taralyn Wallace’s  portfolio is professional and polished. It clearly outlines her services and expertise. Key feature: The "Services" section is detailed and well-organized. It explains exactly what she offers and how she can help clients. Why it works: The clear service offerings make it easy for potential clients to understand her value. It positions her as a capable and reliable professional. Like what you see? Create your own marketing portfolio with this same template. Template name: Creative CV website template 20. Shawn Yaney Shawn Yaney’s portfolio combines design and marketing. It shows his ability to create visually appealing and effective campaigns. Key feature: The portfolio features a mix of graphic design, web design and marketing projects. This shows his versatility. Why it works: The blend of skills makes him a valuable asset. It shows he can handle both the creative and strategic sides of marketing. Like what you see? Create your own marketing portfolio with this same template. Template name: Start from scratch website template 21. Michele Pew Michele Pew's  portfolio is clean and content-focused. It uses a blog-style format to share her writing and marketing insights. Key feature: The portfolio doubles as a blog. This allows her to continuously add fresh content and demonstrate her expertise. Why it works: The content-driven approach establishes her as a thought leader. It attracts visitors through valuable information and keeps them coming back. Like what you see? Create your own marketing portfolio with this same template. Template name: Art gallery website template 22. Christian Carrillo Christian Carrillo’s  portfolio is bold and energetic. The vibrant colors and dynamic layout create a sense of movement and excitement. Key feature: The use of bright, contrasting colors makes the design pop. It’s eye-catching and full of energy. Why it works: The energetic design reflects a passion for marketing. It’s a great way to convey enthusiasm and creativity. Like what you see? Create your own marketing portfolio with this same template. Template name: Graphic designer website template How to create a marketing portfolio Knowing how to create a marketing portfolio  is more straightforward than you might think. Start by gathering your best work and thinking about the story you want to tell. Choose your best projects: pick a variety of work that shows your skills and the results you've achieved. Write compelling case studies: for each project, explain the challenge, your solution and the outcome. Use data to back up your claims. Pick the right platform: choosing the  best website builder for portfolio  websites can make the process much simpler. For instance, Wix provides an easy-to-use website builder  that lets you bring your ideas to life. You can also start with professional portfolio templates to get a head start. Show your personality: use your portfolio to express your unique style and voice. This helps you connect with potential clients on a personal level. Make it easy to contact you: include a clear call-to-action and a simple contact form. Wix makes portfolio website creation easy. With its intuitive portfolio maker  and drag and drop website builder , you can design a beautiful site without knowing a single line of code. Wix also offers reliable and free website hosting , with the option to buy a domain name  along with a matching business email  and create online forms .  “A portfolio isn’t just a collection of projects, it’s your opportunity to demonstrate how you approach a problem, analyze the data and transform it into something meaningful. That’s what sets you apart as a true analyst.” - Doreen Weissfelner, head of Wix analytics and home  Related posts:  Should I make a website for my portfolio? What should a portfolio website include?  How to create a graphic design portfolio Portfolio name ideas Marketing portfolio examples FAQ What should a marketing portfolio include? Your marketing portfolio should include your best work, such as case studies from campaigns, content you've created, social media results and any data that shows your impact. Also, include your resume, an "About Me" section and a clear way for people to contact you. How do I make a marketing portfolio with no experience? If you don't have professional experience, create your own projects. You could create a blog , manage social media for a local club or create a mock campaign for a brand you admire. These projects show your skills and initiative. How many projects should be in a marketing portfolio? Aim for 3-5 of your strongest projects. It’s better to have a few high-quality examples with detailed case studies than a lot of weaker ones. Focus on showing a range of skills and impressive results. Do I need a website for my marketing portfolio? Yes, a website is the most professional way to present your portfolio. It allows you to control the design, tell your story and make it easy for potential employers to see your work. Wix offers a free  AI website builder that can create a unique, business-ready site for you in no time. How do I get my marketing portfolio noticed? Share your portfolio on LinkedIn, include the link in your email signature and mention it on your resume. You can also optimize your portfolio for search engines with relevant keywords so that people searching for marketers can find you.

Your dropshipping domain is just a click away: claim your domain → Dropshipping is a popular choice for entrepreneurs because it promises flexibility, low startup costs and the freedom to run a business from anywhere. But when you’re starting a dropshipping business and building your dropshipping website , the choices can get overwhelming—products, suppliers, pricing and setup all pile up fast. This guide shows you exactly how to turn your idea into a functioning store. TL;DR: how to start a dropshipping business This guide covers it all—setting up finances, managing orders and exploring models like print-on-demand or private label—so you can confidently plan, launch and grow a profitable online store. In this guide, you’ll discover how to: Pick a dropshipping niche and choose products Select the right eCommerce platform Find and work with suppliers Build and brand your dropshipping website Manage finances and order fulfillment Market, use SEO and optimize your store Use different dropshipping models and logistics Avoid common pitfalls and find long-term success Ready to launch your dropshipping business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. What is a dropshipping business? Dropshipping is a retail fulfillment method where sellers list products for sale on their website but they don't keep physical stock or inventory of the products. Instead, when an order is placed, the seller purchases the product from a third-party dropshipping supplier  who then ships the product directly to the customer. The seller acts as a middleman between the supplier and the customer. Dropshipping is a popular eCommerce business  model with minimal startup costs, since there is no need to stock inventory, pay for warehouse space or manage order fulfillment. You also don’t have to worry about manufacturing. This keeps your operating expenses  much lower than they would be for a traditional retail business. Launch your eCommerce website  today with Wix. How to start a dropshipping business If you’ve decided this is the business for you, below you’ll find a full guide for how to start dropshipping. Find your dropshipping niche and products Select the right eCommerce platform   Partner with the right dropshipping supplier(s)   Build your eCommerce store   Organize your dropshipping finances Set up smooth dropshipping order fulfillment Brand your dropshipping business Register your dropshipping business Market and optimize your dropshipping business Expand to other sales channels 01. Find your dropshipping niche and products Dropshipping is a huge corner of the retail sector. Custom Market Insights estimates that the global dropshipping market will be valued at approximately $1.6 trillion by 2033 , with a compound annual growth rate (CAGR) of around 24.7% during the forecast period. When you build a dropshipping business, you’ve got thousands—if not millions—of products to choose from. It can be a challenge to decide what to sell in this massive market in order to gain footing for your business idea. Research your dropshipping audience Investigate their values, preferences, needs and shopping behaviors. Focus on a niche that matches your interests or expertise—it helps you create compelling content, build a strong brand, and connect with your audience. Pro tip: avoid using broad statements to describe your niche, such as “outdoor hobbyists,” “music fans” or “young women.” Spot trending dropshipping products What categories are popular among your target buyers and what products are trending? Focus on products that are in high demand and offer good profit margins. Use resources like Google Trends, Google Keyword Planner, social media and online marketplaces (like Amazon, AliExpress, Etsy and eBay) to see what shoppers are currently buying. See more : For more dropshipping business ideas , check out our list of the best dropshipping products  to sell online. Analyze dropshipping competitors   Make a list of your top competitors. What’s selling well for them? Study their websites to see how they price, describe and market their products. Sign up to their email lists to get insight into their marketing tactics. Run a Google search to identify competitors you may not have considered and uncover how they appear in search results. Use competitor analysis tools like SEMrush or SimilarWeb to gain deeper insights into their traffic, keywords and strategies. Browse social media platforms to see what content resonates with their audience and how they engage. What can you learn from them, and on the flip side, what can you do differently in order to establish your unique selling proposition (USP) ? Define your dropshipping business idea Once you’ve done your research and settled on a niche, determine the breadth of products you want to sell and how they all fit together. For example, if you start an online business  in home décor selling big-ticket items like furniture, will you also stock smaller household accessories like lamps, decorative pillows and rugs? The great thing about dropshipping is that you don’t have to worry about overstocking your inventory. If products don’t sell well or a trend passes, you can easily swap out items from your product catalog. According to Bruno Brito, dropshipping specialist and CEO at Empreender: “Dropshipping can be an excellent choice for certain types of entrepreneurs, especially due to its advantages, such as low entry barriers and low initial cost.” Learn more: What is eCommerce How to start an online store How to create a website 02. Select the right eCommerce platform Building a defensible dropshipping business requires having all the right tools at your fingertips to get your online retail  venture off of the ground. Ideally, the best eCommerce platforms  will set you up for success with easy-to-use features and integrations, backed by a secure and crash-resistant infrastructure. Wix’s eCommerce solution offers baked-in dropshipping features, along with a suite of professional tools to establish, design, manage and grow your online store. Set your prices, product descriptions, shipping policies and payment options directly from your Wix dashboard. And, you can trust Wix to automatically sync inventory so that you don’t accidentally oversell on any sales channel—whether you choose to sell from your online store, an external eCommerce marketplace  (like Amazon) and/or social media platforms . Get started with Dropshipping now Simplify building your online store with an AI store builder that helps you design, manage, and grow it effortlessly. 03. Partner with the right dropshipping supplier(s) Finding great suppliers is key to your success: industry research suggests that 84% of dropshipping merchants  consider the process of finding a good supplier the most significant obstacle when starting a dropshipping business. You not only need a supplier who can fulfill a small scale of orders but one who can also scale with your business as it grows. Fortunately, there are various sources for finding the right supplier: Independent suppliers : You can search for suppliers (like dropshipping app, Importify )  directly on Google. You’ll want to research reviews, talk to other sellers (if possible) and vet suppliers carefully. For this reason, manually finding suppliers can be time- and research-intensive. Dropshipping marketplaces : Alternatively, you can find suppliers through a dropshipping marketplace that can connect you with a wide range of pre-vetted partners. Make sure to choose a marketplace that integrates well with your eCommerce platform. With Wix eCommerce, you can browse and install a wide range of dropshipping platforms via the Wix App Market . Print on demand (POD) : For a more bespoke offering, it’s best to integrate with print-on-demand companies , like Modalyst, Printful , Printify . Print on demand is a form of dropshipping that allows you to sell customized products with your own design or logo on them. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. As you consider which suppliers to work with, check that your suppliers provide realistic and transparent shipping estimates. Make sure to order samples of your products and use reviews from other merchants to help gauge your supplier’s reliability. Learn more: Best dropshipping website builders 04. Build your eCommerce/online store A thoughtfully built online store will enhance your credibility, compel shoppers to stick around and make them feel secure when hitting “buy.” It’s the cornerstone of learning how to start a dropshipping business. With Wix eCommerce, you can create an eCommerce website using an intuitive site editor. Follow these steps to get started: Pick a template : Choose from hundreds of designer-made eCommerce website templates  to get your website design in the right direction from the start. Select one that fits your brand, style and target market, then customize the content to make the site your own. Develop a brand identity : Create a cohesive branding strategy, starting with a concept statement  that highlights your core values and ending with your visual identity. Decide on a store name that reflects your brand story, mission and/or personality (you can use Wix’s free Business Name Generator  for inspiration or check out this list of dropshipping business name ideas ). Then, register a matching domain name  and create a logo using the Wix logo maker . Found the perfect name for your dropshipping business? Lock in your domain  before someone else does. Connect to a dropshipping platform : Install your chosen dropshipping or POD app by going to the Wix App Market, searching for a dropshipping platform and clicking the “Add to site” button. Create an account with your platform of choice and start your hunt for great products. Add products and descriptions : Once you’ve chosen and imported products to your store, fight the urge to simply copy and paste product descriptions from your supplier. Instead, take the time to write unique descriptions that fit your company’s tone and are optimized for search engines. Short on time? Use Wix's AI text creator  to automatically generate product descriptions for you in a few simple clicks. Set your pricing and shipping rules : When setting your pricing rules, take wholesale  and shipping costs into account as well as any additional business expenses. Consider your competition, differentiators and perks that you can offer (e.g., free shipping or white-glove service). Then, establish a dropshipping pricing strategy  that keeps your products competitive yet affordable. As a general rule of thumb, avoid competing on price alone. This is a losing strategy for most businesses and will inevitably throw you into many price wars. Be transparent : Learn about your suppliers’ shipping and return policies so that you can write clear store policies. Let customers know what to expect when purchasing from your store. Wix merchant The Boho Birdy  sells a broad range of dropshipped goods—from clothing to home décor—with a touch of bohemian style. Within its site, the company clearly states that it sources from multiple, international suppliers. It additionally anticipates customer questions about shipping and delivery with a detailed FAQ page. This strategy allows the company to manage expectations and prepares customers for the trade-off that comes with purchasing from its store. Optimize the checkout flow : Keep customers happy by offering multiple payment options on your site. Connect your store to Wix Payments, which allows you to accept debit/credit cards, Apple Pay, Pay Now by Klarna and other popular online payment systems. Go live : Click that “publish” button and make your store visible to the world. Congratulations. Your hard work has paid off and you’re now in business. 05. Organize your dropshipping finances Separating your personal banking from your business can help you simplify accounting and make better decisions about pricing. Learn how to set up your finances for your dropshipping business: Create a budget: Outline your expected expenses and projected revenue. Include costs for website hosting, marketing, inventory management software and transaction fees. Open a business bank account: Keep personal and business finances separate to simplify accounting and tax filing. Use accounting software: Monitor cash flow, track sales and manage expenses efficiently. Set up a payment gateway: Ensure you can accept payments securely and easily from customers. Consult a financial advisor: Work with an expert familiar with eCommerce to ensure compliance with local tax laws and position your business for financial stability and growth. Make sure to consider taxes and fees when deciding on pricing. 06. Set up smooth dropshipping order fulfillment Once you sell a product, you need a process for forwarding those orders to your suppliers. The best processes are automated, saving you time and reducing the potential for any errors. Having an automated fulfillment process is especially important as your business grows and your order volume multiplies. While evaluating different platforms to use, you should make note of the differences in their fulfillment solutions and ultimately select the one that best suits your business. Pro tip : White labeling, or private label dropshipping , is an increasingly popular add-on service you can consider when you start learning how to get into dropshipping. With white label dropshipping , your supplier adds your branding and/or labeling to the product packaging during the fulfillment process. You pay a little bit extra to make a product look uniquely your own. Although this can cut into your profit margin, branded packaging builds trust, looks professional and helps customers remember your business. 07. Brand your dropshipping business Branding your dropshipping business means creating a unique identity that resonates with your target audience. It often begins by going back to your niche and understanding your ideal customer. Combine that with your business values to develop a compelling brand story that highlights your values and mission. A large part of branding your business involves creating a logo and choosing a consistent color palette plus typography, that reflects your brand’s personality. You'll also need to apply your branding to your website design . When it comes to a dropshipping website you'll want to use high-quality images and detailed product descriptions to build trust with potential customers. Consistency is key to branding a business—making sure your branding is uniform across all platforms, from your website to your social media and email marketing. Always back your brand up with excellent customer service. 08. Register your dropshipping business To register your business , start by choosing a unique business name  and checking its availability. Next, decide on a legal structure (sole proprietorship, LLC, as examples.) and register with the appropriate state authority. Obtain an Employer Identification Number (EIN) from the IRS if required. Then apply for any necessary local business licenses or permits. Always research and register for state and local taxes, ensuring compliance with sales tax regulations in your state. Open a business bank account to separate personal and business finances. Finally, consider consulting with a legal professional to ensure all regulatory requirements are met and your business is properly registered. 09. Market and optimize your dropshipping business As a dropshipper, the bulk of your time will be spent drawing attention to your store. Your primary responsibility is to develop a strong brand that earns your customers’ trust. Start spreading the word with a well-rounded marketing plan that includes these elements: SEO (search engine optimization) : SEO is foundational for increasing your visibility online and making it easier for shoppers to find your products on search engines like Google. Boost your product pages with unique descriptions and content that take on-page SEO factors into consideration (think: short-tail and long-tail keywords, meta descriptions and more). You may even want to start a blog that lets you publish fresh content regularly and reach buyers at various stages of the customer journey. Email marketing : Keep your brand top of mind with a thoughtful business email strategy. You can incentivize site visitors to subscribe to your email list by offering a special discount or gift for their subscription. Use email to engage customers at various stages of their journey (e.g., send abandoned cart emails reminding them to complete a purchase or request feedback on a recently purchased product). Promotional emails can keep customers coming back as well, plus provide insight on the types of products and seasonal campaigns that appeal to your target audience. Social media : These days, one viral TikTok video or Instagram Reel could get your product in front of millions of potential customers. When building a social media strategy, be selective of the channels that you invest your time and money into. It’s better to start with one or two strategic channels than to blindly test every channel possible; each channel has its own quirks and algorithms that you’ll need to get used to. Test various types of content like videos, hashtag contests and posts featuring user-generated content. If it’s within budget, teaming up with influencers who align with your brand is an effective marketing method for dropshipping. Paid ads : Reach new customers with targeted ad campaigns on Facebook, Instagram, YouTube and search engines like Google. Experiment with various ad types until you find what works for your business. Wix users can take advantage of integrated Facebook and Instagram Ads  and Google Ads  right from their website dashboard. According to Lilach Goldis, social media manager at Wix: "We can all agree that consistency is crucial across all social media platforms, but it's equally important not to overwhelm your audience. Always keep in mind to provide value while addressing both the social and media aspects. It's about being where your audience spends time and showcasing your content in the best light possible."   When it comes to starting a business , there’s always room for improvement. That’s why from the get-go you’ll want to set clear and measurable goals for optimizing your site that help to guide your growth as a dropshipping business. Use performance-measuring tools like Wix Analytics , Google Analytics and Google Search Console to gain valuable insights into what’s working and what’s not. There are a number of key performance indicators (KPIs) that you can and should measure. To name a few: Traffic growth : How is your website traffic growing over time? Which sources are people entering your site from and which pages do they tend to engage with? Conversion rate : How many site visitors end up buying from your site? Conversion rates will vary by niche and industry, but several estimates note that 3% is a good benchmark. Monthly sales and profit margin : How much return on investment (ROI) are you seeing from your marketing and advertising efforts? Again, profit margin can vary depending on what you're selling, but estimates place a good range somewhere between 10% and 30% . Purchasing trends : What products are selling best and why? Is demand for those consistent year-round, seasonal, etc.? Average order value (AOV) : Do you see any opportunities to upsell and cross-sell customers and thereby influence larger cart sizes? Customer retention : How many customers are new versus returning in a given period of time? Is there a way that you can encourage repeat buyers and reward their loyalty? Cart abandonment rate : Over 70% of shoppers  abandon their carts without finishing their purchase. How many people are leaving your site before they complete their order? Is there an issue with your eCommerce checkout  flow or payment options? 10. Expand to other sales channels While you’ll want to build a strong online store for your dropshipping business, it pays to offer your products on other channels that have large, established audiences. You may find that certain products sell better on your website, while others sell like hotcakes on Amazon. In fact, 87% of consumers  are more likely to buy something via Amazon than any other online site. Fortunately, when using a tool like Wix’s multichannel campaigns , you can automate and better manage certain processes. For example, you can easily import your store products to Amazon or eBay, while retaining the ability to customize your offer to each channel. You can additionally avoid complexities that come with managing a multichannel strategy, such as keeping inventory synced and routing orders to the right fulfillment partner. Whichever channels you choose to sell on, make sure you’re keeping a close watch over their performance. Test various offers, messaging and/or product assortments to find what resonates best with each unique audience. Understanding how dropshipping works The process for this type of business  is simple and widely used : You list a product for sale on your site : Most dropshipping suppliers and marketplaces offer a catalog of products to choose from. For example, Modalyst  offers millions of ready-to-ship and print-on-demand products, ranging from decorative mugs to jewelry. A customer completes a purchase on your site : Once you’ve listed and priced your products, customers can purchase them from your online store, just like any other online order. You forward the order to your supplier : Many solutions allow you to automate this step. With Wix’s all-in-one eCommerce platform, you can automatically route orders to your suppliers for fulfillment. Your supplier handles the rest : Your supplier preps, packages and ships out the product directly to your customer. Dropshipping isn’t a one-size-fits-all model—there are plenty of ways to structure your business based on your goals, budget and target market. Some approaches focus on convenience and low upfront costs while others emphasize branding, faster shipping or niche product selection. Understanding the different types of dropshipping can help you find the right balance between control, profitability and customer satisfaction. Learn more: eCommerce vs dropshipping Dropshipping logistics models Each dropshipping model has its own pros and cons. Traditional dropshipping is ideal if you’re after a simple, low-risk way to get started. For more control over branding, private label or print-on-demand models let you customize. If fast shipping is key, local or hybrid dropshipping might be your best bet. Understanding these options will help you pick the right approach for your business goals and customer needs. Traditional dropshipping    Traditional dropshipping is a popular way to start selling online without upfront inventory costs. You list products, take orders and your supplier handles the rest. It’s beginner-friendly but has challenges like limited control over product quality and shipping times. Inventory management:  No stock to manage since your supplier holds all inventory Product quality control:  Minimal control depending on your supplier’s standards Shipping times:  Can be long especially with overseas suppliers Overhead costs:  Low as you’re not buying inventory upfront Pros:  Easy to start, low risk, large product selection Cons:  High competition, unpredictable quality, slow shipping Third-party (3PL) fulfillment centers (hybrid dropshipping) Hybrid dropshipping mixes bulk buying with third-party fulfillment centers. Businesses buy inventory upfront and store it at these centers, which handle warehousing, packaging and shipping. This method offers faster and more reliable delivery compared to traditional dropshipping but does need a bigger initial investment. Inventory management:  Your inventory is stored at a fulfillment center, not at your location. Product quality control:  You get some control by choosing suppliers, but you won’t inspect every product. Shipping times:  Typically faster than traditional dropshipping, averaging 2–5 days depending on the fulfillment center. Overhead costs:  Higher than traditional dropshipping since inventory is purchased upfront. Pros:  Faster shipping, better branding and reliable fulfillment. Cons:  Upfront investment, storage fees and inventory risk. Private label dropshipping With private label dropshipping, you can add your branding to products before they ship. Instead of selling generic items, you create a unique branded experience that helps you stand out. While it takes more planning and investment, it’s a great way to build long-term customer loyalty. Inventory management:  Some suppliers offer on-demand branding while others require bulk orders. Product quality control:  You get more control and can work directly with manufacturers. Shipping times:  Often faster with local suppliers but it depends. Overhead costs:  Higher due to custom packaging, branding and bulk purchases. Pros:  Builds a strong brand, increases perceived value and boosts customer loyalty. Cons:  Requires more investment and limits flexibility in product options. Reverse dropshipping    Reverse dropshipping flips the traditional model. Instead of selling low-cost products from China to Western markets, you source high-quality products from countries like the U.S. or Europe and sell them in regions where demand is high. It’s a niche with big potential but comes with its own challenges. Inventory management:  Suppliers in developed markets handle inventory and ship directly to customers abroad. Product quality control:  Products are high-quality but supply can be limited. Shipping times:  International shipping can mean longer wait times. Overhead costs:  Higher due to premium sourcing and shipping fees. Pros:  Less competition, premium margins and stronger customer trust. Cons:  Higher costs, complex logistics and possible import restrictions. Print-on-demand (POD) logistics POD dropshipping is all about custom-designed products like apparel, accessories and home decor. When a customer places an order, the product is printed, packaged and shipped on demand. This model works great for artists and entrepreneurs who want to sell unique branded items without keeping inventory. Inventory management:  No inventory needed—products are made to order. Product quality control:  Limited since sellers rely on POD providers for printing and materials. Shipping times:  Depends on the provider and location, usually 5–10 days. Overhead costs:  Low upfront costs but per-item production costs more than bulk ordering. Pros:  No inventory risk, full creative control and strong branding opportunities. Cons:  Longer fulfillment times, fewer product options and higher per-unit costs. How to find dropshipping products Check out trending products using tools like Google Trends, TikTok and Amazon Best Sellers. Watch what’s going viral on social media—popular products often take off quickly. Browse AliExpress or other supplier sites to see what’s selling, but don’t just copy what’s already hot. Instead, look for unique items that solve a problem. Avoid super competitive markets and steer clear of branded or trademarked products to dodge legal trouble. Got some ideas? Validate them before diving in. Check customer reviews to uncover common complaints—if you can offer a better version, you’ll stand out. Use Facebook Ad Library and TikTok Creative Center to find products with big ad spend. If you keep seeing the same product, it’s probably performing well. Consider seasonality too—some trends fade fast, while evergreen products bring long-term success. Before committing, test your product. Order a sample to check the quality and run a small test campaign with Facebook or TikTok ads. Work with micro-influencers to gauge interest. If you see engagement, clicks and early sales, you’ve got a winner! If not, adjust your strategy or move to another product. Dropshipping success comes down to testing, adapting and staying ahead of the trends. How to choose dropshipping products in a nutshell Follow trends:  Use tools like Google Trends, TikTok or Amazon Best Sellers Check demand:  Look for products getting lots of ad engagement Read reviews:  Spot pain points and sell improved versions Avoid oversaturation:  Too much competition makes scaling harder Test before scaling:  Use ads or influencers to measure interest Managing dropshipping orders and service Even though suppliers handle inventory and shipping your customers interact directly with your brand. Providing fast clear and consistent communication keeps shoppers confident and builds trust. Customer service and support Your customers see you—not your supplier—so your responsiveness matters. Set up a system to respond to inquiries quickly, ideally within 24 hours. Use automated responses for common questions like order confirmation, shipping updates or FAQs, but always provide a way for personal follow-up. Track every customer interaction in a centralized place like a CRM or helpdesk tool. This ensures you don’t lose sight of unresolved issues and helps identify recurring problems with products or suppliers. Clear templates for responding to complaints or questions save time while keeping things professional. Empower your team or yourself to resolve issues efficiently. Offer solutions like replacement products, discounts or free shipping when mistakes happen. Prompt, fair handling of complaints builds customer loyalty even when a shipment goes wrong. Shipping times and policies Be clear about delivery times on product pages and during checkout. Include estimated processing time, standard shipping duration and international shipping details. Customers appreciate knowing what to expect, even if delivery takes longer. Always provide tracking for orders. Connect your dropshipping platform with tracking tools so customers can follow their shipment's progress. If delays happen, notify buyers promptly with updates and explanations. Offer different shipping options for high-demand products or regions. For example, express shipping for best sellers or partnering with suppliers closer to major markets can help reduce delays. Make sure you have a clear policy for lost or delayed packages. Returns and refunds Have a straightforward returns policy that's easy to find on your site. Specify which products are eligible for return who pays for return shipping and any conditions like unopened packaging. Align your policy with your suppliers’ rules to avoid any issues. Automate the process where you can. For example, you can add a returns form that generates a shipping label automatically. Keep communication clear—confirm when you get the return when a replacement is shipped or when a refund is processed. Monitor returns to spot patterns. If a particular product has frequent complaints think about switching suppliers or updating your product descriptions. Quick transparent handling of refunds and exchanges reassures customers and reduces negative reviews. Legal considerations for dropshipping If you're running a dropshipping business you need to protect yourself, comply with laws and set clear rules for customers. Ignoring legal requirements can lead to fines, disputes or lost revenue, so it’s essential to address liability, consumer protection and website policies from the start. Liability insurance Even though your suppliers handle the products, you’re still responsible for what gets to the customer. Liability insurance protects you from costs related to product damages, accidents or injuries. It's a good idea to speak with an insurance provider who understands eCommerce or small businesses. You’ll want to look at coverage options for product liability, business interruption and professional liability. Consumer protection laws Your dropshipping business has to follow local and international consumer protection laws. This means you need to be upfront about your shipping times, refund policies and product descriptions. You should also avoid misleading claims or advertising and make sure you follow the rules for age-restricted or regulated products. If you sell internationally, take some time to research the laws in your target countries like import restrictions and taxes. Privacy policies and data protection Collecting customer data like emails, addresses and payment info comes with responsibilities. Create a privacy policy that explains what data you collect, how you use it and how you store it. If you sell to customers in places like the EU, you'll need to follow GDPR. In the US, look into state-specific rules like CCPA. Use secure payment gateways and encryption to protect sensitive information. Website terms of service Your terms of service set the rules for how customers use your store. You should include your conditions for placing orders, payment, cancellations, returns and disclaimers about product variations. Having these terms helps protect your business from disputes and gives customers a clear idea of what to expect. Keep these documents updated to reflect any changes in your suppliers, shipping or legal requirements. Tips for starting a dropshipping business You’ve learned everything you need to know about how to start dropshipping, and it’s time to get your business off of the ground. Here are some additional tips for creating a dropshipping business: Set realistic expectations : Don't expect to get rich quickly with dropshipping. It takes time and effort to build a successful business. Some estimates say you can be profitable in around three months , but this timeframe can vary depending on multiple factors, including how much time and energy you have available to invest in your business. Stay up-to-date on trends : The dropshipping market is constantly changing, so it's important to stay up-to-date on the latest trends. This will help you find products that are in demand and that will sell well. Offer competitive prices : One of the best ways to attract customers is to offer competitive prices. However, you need to make sure that you still make a profit after you factor in the cost of the product, shipping and other expenses. Run effective marketing campaigns : You need to let people know about your dropshipping business if you want to generate sales. There are many ways to market your business, from social media to email marketing to advertising. Build a strong brand : Your brand is what will set you apart from your competitors. Make sure your brand is consistent across all of your marketing materials and your website. Track your results : It's important to track your results so you can see what's working and what's not. This will help you make necessary adjustments to your business to improve your chances of success. Dropshipping business stats you should know before getting started Starting a profitable business depends a great deal on the research you do before even getting it off the ground. With this in mind we've put together this list of dropshipping stats to help you make the right choices with what you choose to sell and how. The dropshipping business market is growing:  The U.S. dropshipping market is forecasted to reach $424.3 billion by 2030 , with a compound annual growth rate (CAGR) of 22.3%. Dropshipping business profit margins are good: Typically between 10-20%. These are not a guarantee and depend on what you sell and how well you promote your business.             How to start a dropshipping business FAQ What are the best products for dropshipping? The best dropshipping products are unique, solve problems and have growing demand with low market saturation. Winning categories include smart home gadgets, pet accessories, health and wellness items, eco-friendly products and trending fashion accessories. Focus on lightweight, high-margin, evergreen products that aren’t easy to find in local stores. Can a teenager start a dropshipping business? In theory, yes there aren't any specific age limits for dropshipping. However, in most states in the US, you'll need to be 18 to enter a legally binding contract, which is needed to work for a payment supplier. To register a payment solution on your ecommerce website you'll need to register the business and set up an account with your bank. Some of these steps may be limited to those under 18 years of age depending on your location. Can I start a dropshipping business with $100? It's possible but it won't necessarily translate into instant or large success profitability-wise. For example, on Wix, you can setup a dropshipping website with a payment solution and with integration with dropshipping suppliers from $20 a month. However, promoting your site and attracting consumers may take more investment. Is starting a dropshipping business profitable? According to NicheDropshipping, dropshippers can make somewhere between $500 and $3,000 per month  in their first year of business. As with most things, this amount can vary—but it’s evident that this can be a substantial income supplement if not a replacement once your dropshipping business gets up and running. How much does it cost to start a dropshipping business? The cost of starting a dropshipping business can vary depending on a number of factors, such as the products you sell, the platform you use and your marketing strategy. However, you can get started for as little as $100 to $500 , according to Fit Small Business. What do I legally need to start a dropshipping business? Business registration: Register your business based on local legal requirements, such as forming a sole proprietorship or LLC. Licenses and permits: Check if specific licenses or permits are required for the products you sell. Tax considerations: Obtain a tax ID and understand your sales tax obligations. Is dropshipping legal? Yes, dropshipping is legal. Ensure compliance with trademark laws, have clear supplier agreements and adhere to consumer protection laws. Choose reputable suppliers to maintain legality. What are the common dropshipping mistakes to avoid?  One common mistake in dropshipping is failing to thoroughly research suppliers which can lead to unreliable service and poor product quality. Another pitfall is neglecting customer service; fast and helpful responses are crucial for building trust. Additionally, relying too heavily on one product or trending items can backfire if demand decreases. Lastly, overlooking proper inventory and order tracking can result in delayed shipments or canceled orders harming your brand reputation. Always focus on building a long-term reliable business strategy.

Ready to showcase your best work? Start building your portfolio → If you’re a writer, your online portfolio is more than just a collection of your work. It’s your chance to open doors, share your voice and take control of your creative journey. For students, aspiring authors or seasoned writing pros, a writing portfolio can spotlight your best work, demonstrate your adaptability and leave a lasting impression. It’s your story and it could lead to your next big break.  Creating a writing portfolio is easier than you might think, even if you’re new to learning how to open a website . In fact, we’ve broken down the process into ten simple steps, making it straightforward to build a writing portfolio you can be proud of.  See how a website builder  or an AI website builder  can simplify creating your writing portfolio.  With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. TL;DR: how to make a writing portfolio Your writing portfolio is more than just a collection of work. It's your personal story that displays your skills, style and range as a writer. Whether it's articles, essays, blog posts, copywriting samples or creative pieces, it's a carefully curated selection that highlights your strengths. If you're wondering how to create an online portfolio , think of it as your writer's journey. It’s not just about the work you’ve done, it’s about how each piece reflects your growth and evolution. By framing your writing portfolio as a narrative, you create a compelling story that speaks directly to potential employers or collaborating. Ready to tell yours? Features of a great writing portfolio Feature Why it matters Curated selection of work Showcases only your strongest pieces highlighting versatility without overwhelming viewers Clear organization Makes it easy for visitors to navigate your portfolio and quickly find relevant samples Context and descriptions Provides background for each piece including purpose, audience and results demonstrating your thinking and impact Professional design and usability A clean visually appealing layout reflects your professionalism and ensures smooth user experience Accessible contact information Lets potential clients or employers reach you easily, turning interest into opportunities Learn more about how to create a copywriting portfolio  with our guide. How to make a writing portfolio in 10 steps Select your best work Pick a domain and website host Choose a website builder and template Create a compelling homepage Showcase your work  Design a strong about page Make yourself easy to contact Get personal with a blog (optional) Optimize for SEO Keep your writing portfolio updated 01. Select your best work  Start by reviewing all your written pieces—whether they’re published articles, university essays or personal creative works—and choose the ones that best represent the writing you want to be known for. If you don’t have published work, create high-quality mock pieces and clearly label them as mockups. Remember, quality always trumps quantity. A few polished pieces will make a stronger impression than overwhelming your audience with too much content.  This is the same principle behind web design portfolios , where a clean, curated selection speaks volumes.  Also, consider relevance and variety . Tailor your selection to your target audience or niche and include different formats if applicable, such as blog posts, articles, case studies or social media copy. Show versatility without straying from your focus. For inspiration, check out the best writing portfolio examples .  02. Pick a domain and website host  Your  domain name  is your first impression online, so pick something memorable and professional. For  portfolio names , consider including your name or a variation of it, such as “janesmith’swriting.com” or “smithwritingportfolio.com.”  Before finalizing your domain, take time to conduct a thorough  domain name search  to ensure the one you want is available. A quick search can also help you discover similar options if your first choice is taken. Remember, a clear and unique domain name increases your visibility and makes it easier for people to find you online. When choosing your website host, make sure the platform is reliable and can handle traffic. A good domain name paired with strong  free web hosting  sets a solid foundation for online success. Use a domain name generator to find the perfect domain for your writing portfolio. 03. Choose a website builder and template  A w ebsite builder is designed to make building your writing portfolio as easy as possible. Platforms like Wix offer intuitive tools and customization options, so you can focus more on presenting your work and less on figuring out technical details.  Look for clean, organized layouts and customizable templates that highlight your work and personal brand. Look for a website builder that has customizable website templates  that put your content front and center. Clean and organized layouts work best for portfolios, allowing visitors to quickly find what they’re looking for.  Explore Wix templates: Portfolios website templates Writing portfolio templates 04. Create a compelling homepage  Your homepage should immediately communicate who you are, what you do and the value you provide. Start with a clear, concise headline—for example, “Freelance Content Writer for B2B SaaS Companies.” Pair it with an inviting image or visual to make a strong first impression. Good  website management  means ensuring easy navigation—include quick links to your featured  web content , your about page and your contact information. This allows visitors to explore your portfolio effortlessly while keeping your site organized and user-friendly. 05. Showcase your work  Your writing samples should take center stage, as they are a direct reflection of your skills and expertise. To showcase them effectively, create a dedicated portfolio page that is visually appealing and easy to navigate. Organize your work into clear categories, such as blogs, web copy and long-form content, to help readers quickly find what interests them. For each piece, add a brief introduction that provides important context. For example, if you’re sharing an article, mention its purpose, the target audience, where it was published and any notable engagement metrics or accomplishments, such as high traffic numbers, shares or positive feedback from clients. Including this level of detail gives readers a better understanding of your abilities, writing style and the results you deliver. It allows your work to make a stronger impression and demonstrates not just what you’ve written but also the impact it has had. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity, and personality." - Hani Safe, product lead (Showcase) at Wix Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 06. Design a strong about page  An about page is your chance to connect with your audience on a human level. Share your background, experiences and writing goals in a way that builds trust and highlights your expertise. Include a professional photo, highlight specific strengths and list contact options. The  best portfolio websites  take this further by showcasing not only your work but also your personality. Use your about page to discuss what inspires your writing or the types of projects you’re passionate about. Keep it professional yet approachable—your audience wants to know both the writer and  the individual behind the words. Try a book name generator for your next project 07. Make yourself easy to contact  Ensure visitors don’t struggle to reach out by designing a clear, inviting contact page. Whether through forms, email or social media links, provide easy ways for clients or collaborators to connect with you. A strong contact page can also play a role in  monetizing a website  by attracting the right opportunities.  If you’re targeting specific income streams, specify the inquiries you’re seeking—like freelance gigs, long-term contracts or collaborations. Make it simple for your audience to take the next step and turn inquiries into revenue. 08. Get personal with a blog (optional)  Learning  how to create a blog  and adding it to your portfolio is optional but highly beneficial. A blog allows you to showcase ongoing projects, share industry insights or explore topics that align with your niche. It can demonstrate your ability to articulate fresh ideas and engage readers consistently.  Consistency in posting can also help establish you as a thought leader in your space, and may even bring traffic to your portfolio over time.  Expert tip: With the Wix  Blog Maker , you get everything you need to create, design and grow your blog from scratch. "Blogging is still one of the best ways to build out your online presence. For smaller websites, creating topical blog posts enables you to create keyword-rich content that tells potential site visitors and search engines what your brand is all about—this can be a crucial advantage for local business websites, portfolio websites, etc. where you may not have as many opportunities to convey (in text) your expertise or how your business is unique." - George Nguyen, editor of the Wix SEO Hub 09. Optimize for SEO  A writing portfolio is only valuable if it drives website traffic and people can find it. Basic SEO and  marketing strategies  can boost your  web address  and its visibility online, helping it rank higher on search engine results.  Include keywords your audience might search for—like “freelance writer for hire” or “content writer portfolio.” Optimize file names for images, write clear meta descriptions for each page, and make sure your website loads quickly. Tools like the Wix  SEO  feature can help you improve your site efficiently, increasing  website traffic  and exposure to your writing. 10. Keep your writing portfolio updated  Your  online portfolio  is a living document that evolves as your career progresses. It’s not just a static showcase but a dynamic representation of your growth and expertise—perfect for demonstrating  what web design is  at its best.  Regularly add new work, remove outdated pieces and refresh the design to reflect your current skills, achievements and goals. To keep your portfolio truly impactful, make it a habit to review it every few months. Look for opportunities to refresh the design, improve the presentation and ensure it aligns with your current career goals. This consistent upkeep not only keeps your portfolio relevant but also allows potential employers or clients to see an up-to-date reflection of your abilities and professional journey. Promote your portfolio by sharing it on social media, LinkedIn and in pitches or applications. Consistent upkeep ensures your portfolio continues to make a strong, up-to-date impression. Why you need a writing portfolio  Having a portfolio is essential because it shows—not just tells—what you’re capable of. It’s especially important in industries where quality and creativity are non-negotiable. Using the  best portfolio website builders  can make creating and showcasing your work easier and more professional. A well-organized portfolio communicates professionalism and helps potential employers trust that you can meet their needs. Beyond that, it establishes your personal brand, reflecting not just what you do but also who you are as a writer. Learn more: How to create a marketing portfolio How to create a modeling portfolio How to make a game design portfolio How to make an engineering portfolio How much does a portfolio website cost? How to make a writing portfolio FAQ  What is a writing portfolio? A writing portfolio sample is a piece of work included in your portfolio to showcase your writing skills. It demonstrates the quality, tone and scope of your abilities within specific contexts, such as creative writing, technical writing or content creation. These samples give potential clients or employers a clear sense of your writing style and capabilities. By selecting diverse and high-quality samples, you can effectively highlight your versatility and expertise.  What is a good writing portfolio? A good writing portfolio is one that showcases your best work in a clear and visually appealing way. It should be well-organized and easy to navigate, allowing viewers to quickly understand your skills and experience. Additionally, it should balance professionalism with a touch of personality to make your work stand out. Your portfolio should convey not just your technical ability but also your unique voice and creative perspective.  How to build a creative writing portfolio with no experience? If you lack experience, you can still build a strong creative writing portfolio by creating your own high-quality samples. Write mock projects, such as fictional articles or marketing copy, to demonstrate your skills. Starting a blog or contributing guest posts to different  types of websites  is another great way to showcase your writing style and potential. Focus on producing polished and diverse pieces that reflect the type of work you want to do professionally.  How many pages should a writing portfolio be? A writing portfolio should focus on quality rather than quantity. Typically, an online portfolio should consist of five to ten polished pieces that effectively demonstrate your skills and range. This number is enough to showcase your abilities without overwhelming the viewer with too much content. The key is to present your best work in a concise and compelling way, leaving a strong impression on potential clients or employers.  What should a creative portfolio look like? A creative portfolio should be visually clean, organized and professional, ensuring that your work is the main focus. Avoid cluttered layouts or overcomplicated designs, as they can distract from the quality of your writing. Instead, choose a simple layout that highlights your creativity, precision and attention to detail. Use categories or sections to organize your work, making it easy for viewers to explore your samples based on their interests.

Get your professional business email address → A professional email address builds instant trust and keeps your conversations on track. Using the right format makes it easy for clients to reach you, clears up any confusion and puts your brand front and center. A few simple tweaks can make your business email more credible and memorable. Check out these practical business email examples to get started. TL:DR: business email address examples A professional business email links your name to your company and helps keep your inbox organized. A format based on your name, role or department makes it easy for people to reach you. Even if you’re not building a website yet, securing your domain name early lets you set up matching email addresses now and keeps everything consistent when you’re ready to launch later. You’ll learn: Different types of business email addresses and examples How to choose the best format for your team and projects Steps to set up a professional email including domain considerations Tips for making small business emails flexible, simple and credible Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. Business email address examples General business email address examples Personalized business email examples Role-based email addresses Team and department email examples Professional business email address examples Company email address examples Project-based email addresses Industry-specific email examples Office email address examples Corporate email address examples Small business email address examples Your business email address works best when its format clearly shows what it's for. Using a name role department or project in the address helps recipients instantly know who the email is from and what it's about. 01. General business email address examples connect@brightpath.com reach@mapleridge.co hello@everoak.io inquiries@lumenworks.net team@oakpointgroup.org info@pinehillsolutions.co getintouch@silverlake.io support@summitview.biz greetings@crestpoint.us contact@solsticeinc.co Learn more: What is a business email? How to create an email with your domain Email name ideas 02. Personalized business email examples emily.r@brightpath.com j.taylor@mapleridge.co sasha.lee@everoak.io m.davis@lumenworks.net rachel.k@oakpointgroup.org alex.m@pinehillsolutions.co n.cho@silverlake.io claire.h@summitview.biz b.stone@crestpoint.us t.smith@solsticeinc.co Want your email to look professional? Secure your domain before someone else does. 03. Role-based email addresses ceo@brightpath.com hr.team@mapleridge.co marketing@everoak.io sales@lumenworks.net customer.care@oakpointgroup.org finance@pinehillsolutions.co it.support@silverlake.io operations@summitview.biz admin@crestpoint.us creative@solsticeinc.co 04. Team and department email examples design@brightpath.com dev.team@mapleridge.co events@everoak.io content@lumenworks.net product.team@oakpointgroup.org accounting@pinehillsolutions.co logistics@silverlake.io hr.group@summitview.biz marketing.team@crestpoint.us support.group@solsticeinc.co Learn more: What is a professional email address How to create a business email How to set up a business email 05. Professional business email address examples first.last@brightpath.com f.last@mapleridge.co first.m.last@everoak.io last.first@lumenworks.net first_last@oakpointgroup.org flast@pinehillsolutions.co first.l@silverlake.io first.last123@summitview.biz fml@crestpoint.us firstlast@solsticeinc.co 06. Company email address examples team@brightpath.com contact@mapleridge.co welcome@everoak.io reachus@lumenworks.net inquiries@oakpointgroup.org info@pinehillsolutions.co connect@silverlake.io general@summitview.biz office@crestpoint.us hello@solsticeinc.co 07. Project-based email addresses launch2026@brightpath.com summerpromo@mapleridge.co productx@everoak.io campaign@lumenworks.net beta.test@oakpointgroup.org eventteam@pinehillsolutions.co newrelease@silverlake.io charitydrive@summitview.biz project.alpha@crestpoint.us holidaypromo@solsticeinc.co 08. Industry-specific email examples legal@brightpathlaw.com listings@mapleridgerealty.co bookings@everoaktravel.io patients@lumenwellness.net orders@oakpointcatering.org studio@pinehillmedia.co investors@silverlakefinance.io design@summitarch.biz classes@crestpointyoga.us consulting@solsticeadvisors.co 09. Office email address examples frontdesk@brightpath.com reception@mapleridge.co admin@everoak.io lobby@lumenworks.net mainoffice@oakpointgroup.org desk@pinehillsolutions.co welcome@silverlake.io contactdesk@summitview.biz office@crestpoint.us info@solsticeinc.co 10. Corporate email address examples corporate@brightpath.com headquarters@mapleridge.co exec.office@everoak.io board@lumenworks.net strategy@oakpointgroup.org leadership@pinehillsolutions.co investors@silverlake.io admin.corp@summitview.biz office.corp@crestpoint.us management@solsticeinc.co 11. Small business email address examples hello@maplewoodco.com team@pinegrove.co info@sunrisebakery.io contact@evergreenstudio.net orders@tinytrailers.org support@lakesidecafe.co shop@sproutdesigns.io questions@cozycorner.biz reachus@smallbatchgoods.us connect@oaklaneco.co Learn more: Does wix have business email? Does Wix provide email hosting? Is wix a domain registrar? What is a good business email address A great business email makes it easy for everyone to see exactly who you are and where you’re coming from. It connects your name to your company domain name and keeps things professional. When you choose a format that’s easy to type and remember, you ensure your messages get to the right place and stay out of the spam folder. Stick to a simple structure that works for your whole team and skip the nicknames or random numbers. What makes a good email address Clarity:  Displays the sender’s name so clients, partners and colleagues instantly know who the email is from. Skip the extra numbers, symbols or confusing abbreviations. Brand alignment:  Uses your company domain to make every email look official and reinforce your business identity. This builds recognition and professionalism. Professional tone:  Avoids nicknames, casual words, or special characters that can appear unprofessional and confusing. Memorability:  Easy to spell, type and recall so people can reach you without mistakes or delays. Consistency:  Uses the same format across your team to keep emails clean and organized and avoid confusion. Deliverability:  A clear, simple email format reduces the risk of being flagged as spam and makes sure your messages land in inboxes. Simple format:  Sticks to easy predictable patterns like first.last, first initial + last name or role-based addresses like info@company.com to keep things straightforward and easy to type. Business email address format Your business email address should clearly show who the sender is and how they relate to your company. Certain email formats are popular because they keep your organization consistent while making emails professional, recognizable and easy to manage as your business grows. Common business email addresses Name-based email addresses:  Give your emails a personal touch by using an individual’s name. This works great for client-facing roles and one-on-one conversations because it’s clear who’s sending the message. It also helps people remember and reply to the right person. Examples: emily.rivera@company.com, j.taylor@company.co Role-based email addresses:  These emails are tied to a job title not a specific person. They’re great for shared inboxes and making sure messages always get to the right place even if your team members change. Plus they show who’s in charge of what. Examples: ceo@company.com, hr@company.co Department-based email addresses:  Keep your team’s messages organized with a department address. They’re perfect for managing both client and internal emails and help keep everything flowing smoothly in larger teams. Examples: marketing@company.com, support@company.io Project-based email addresses:  Create an email for a specific project campaign or product. This helps you track all related messages and keeps your main inbox from getting cluttered. It also makes it simple to look back at past projects. Examples: campaign2026@company.com, productx@company.co General contact email addresses:  This is your business's front door for anyone trying to get in touch. A general email is simple professional and easy to remember making it perfect for first-time inquiries or general messages. Examples: info@company.com, hello@company.co Learn more: Common industry domain names How to get a business email address? Getting a business email address is simple and starts with securing your domain. Your domain is the part that comes after the “@” in your email like yourcompany.com and it makes your email look professional and credible. Once you have a domain you can set up email accounts through your web hosting provider or an email service. If you use Wix, setting up a business email is easy and works seamlessly with your website. Wix partners with Google Workspace to help you create professional email addresses using your domain. This gives your email a polished, credible look and includes tools like Gmail, Google Drive, Calendar and more to keep your team connected and organized. Learn more: How to make a business website How to start a business Business email address FAQ What email should I use for my LLC? Go with an email that matches your LLC’s domain. Using a name or role format like first.last@yourcompany.com or info@yourcompany.com keeps things professional and lets everyone know you mean business. What to avoid when creating an email address? Skip the nicknames, extra numbers or complicated symbols that make your address hard to type. It's also a good idea to stay away from slang or overly casual words that might feel a bit off to your clients and partners. Can I open a business email for free? Of course you can. Free email providers offer basic plans with limited storage and features. Paid plans give you more storage, advanced tools and added credibility making them a better choice for growing businesses. What is an unprofessional email name? An unprofessional email name is one that uses nicknames, slang or irrelevant numbers. Anything that looks too casual or confusing can make you seem less credible to clients and partners. Which email is best for a small business? A small business email should be simple flexible and affordable while looking professional. With a smaller team using name-based or role-based addresses helps clients reach the right person quickly without overwhelming your inbox. A single domain can cover all your emails and keep your branding consistent.