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Top 10 AI tools for business in 2024

best AI tools for business

We're in a bit of an AI revolution right now, with new tools being introduced constantly and AI-enabled features being added to just about everything (or so it seems).

While everyone and their mother seems to be experimenting with generative AI tools—the kind that writes poems and paints portraits—we kept our focus on the top 10 AI tools for businesses. These tools excel in helping time-strapped and non-technical users improve their business processes, supercharge their marketing efforts and add high-quality content to their websites.

Don't have a website? We've got that covered, too. You can launch a business website quickly with Wix’s AI-powered website builder. Now, for those tools.

Top 10 AI tools for business in 2024

01. Wix

Wix has a long history of implementing AI, beginning in 2016 when it first began experimenting with artificial design intelligence (ADI). Wix's website builder can prompt users to input details about what they want on their website, including design preferences. The system can then use this information to generate a professional-looking site in minutes.

Wix’s suite of AI-powered tools notably includes the AI text creator, which provides users with high-quality website content for product descriptions, pages, titles and more. There’s also an AI image creator, auto background removal tool and auto-generated trailer tool for photo and video assets, among other things.

On the marketing front, Wix's built-in AI functionality can generate social media captions complete with emojis and relevant hashtags, as well as titles and descriptions for Google Ads, which you can publish right from your website dashboard. Additionally, the AI title generator can generate a list of clickable titles and headlines to increase your reach with blog posts, email campaigns, social media, and more.

If you need help branding your business, there's the free business name generator, which instantly provides you with hundreds of business name suggestions at the click of a button, and logo maker, which will automatically design a professional logo for you in minutes.

It doesn’t end there: Wix’s newly minted AI website maker ushers in the next generation of website creation, offering tailor-made website design, content, layout and images based on a few simple text prompts. The site builder also integrates with all of Wix’s business applications, offering a complete solution for managing your business online.

Built with business owners and self-creators in mind, Wix offers a combination of the most requested AI tools (like AI customer service) for businesses all in one place, eliminating the need to subscribe to multiple platforms for different capabilities.

Wix plans cover a range of different features for businesses of all sizes. See the pricing page for more details.

Wix's AI tools currently offer:

  • AI content generation, which can create hundreds of product descriptions in minutes

  • Auto-generated video trailers, image enhancement and background removal

  • A recommendations feature to personalize your and your clients’ website experience

  • Automated website creation based on user inputs and design preferences

  • A professional-looking website in a matter of minutes

Wix website builder

02. ChatGPT from OpenAI

Look, we know everyone is talking about this particular AI game changer, but we promise the hype is real. ChatGPT is an AI chatbot created by OpenAI. It generates original text or programming code using natural language processing (NLP). You can talk to it like you would any chatbot and it will have a conversation with you. You can also ask it to write content.

The free version of ChatGPT is limited to an older model, GPT-3.5, that’s trained on data through September 2021. This model is fun to play around with, but it’s prone to “hallucinations” because it’s working with older data.

However, if you pay $20 per month for ChatGPT Plus, you’ll have access to GPT-4 as well as plugins created by third parties that expand ChatGPT’s features. For example, there is a “Link Reader” plugin that searches the internet. Plugins turn ChatGPT into a power tool that does things like read PDFs, help you plan trips, create and edit diagrams, and access scientific research journals (to name a few).

Main capabilities of ChatGPT include:

  • Text creation based on simple or elaborate prompts

  • Code generation in different programming languages

  • Summaries of text or long passages when prompted

  • Language translation

  • Poetry and creative writing generation when prompted

  • Ability to solve math equations and explain how it solved them

03. Murf

Murf is a versatile AI voice generator that creates realistic voiceovers. It provides characters for a variety of different needs—product developer, educator, marketer, author, podcaster, etc. It's designed to be user-friendly and quick, which is a plus for the small business owner who may not be tech savvy.

The core product, Murf Studio, allows users to convert text into voice and adjust the pitch, speed and emphasis, plus add pauses to make the narration more engaging and effective. It also allows you to add media like videos, audio and images to your generated voice.

Murf has a free version that allows you to test the main features, plus allows for 10 minutes of voice generation and 10 minutes of transcription. Paid plans start at $29 per month per user (or $19 per month for annual plans).

Main features of Murf include:

  • Over 120 text-to-speech voices in more than 20 languages

  • Ability to add videos, audio and images to your generated voice

  • Collaborative workspace (paid plans only)

  • Thousands of licensed soundtracks

  • Chat and email support (more support available with higher tier plans)

  • Training and onboarding with Enterprise plan

  • Deletion recovery with Enterprise plan

04. Pictory

Pictory is an AI generator that enables you to easily create and edit high-quality videos. It can turn blog posts and other text-based content into engaging video clips for social media or your website. In addition, it allows you to easily edit videos using text, which is perfect for webinars, podcasts, Zoom recordings and more.

When it comes to creation, you can feed Pictory a script and it will generate a video in just a few minutes. The AI engine analyzes and summarizes text from the script, then selects images and video footage from a library of millions of videos and images, turning them into a storyboard. You finalize the video with music from Pictory's soundtrack library (or use your own music) and add a voiceover.

Pricing starts at $19 a month for a single user account which gets you 30 videos per month. Features vary based on pricing tiers, with most of the key features available regardless of the plan you choose. There's a free trial available with no credit card required.

Main features of Pictory include:

  • AI generation of video summaries

  • Speech-to-text feature in videos, which is then editable

  • Branding of videos with your own logo, font and colors

  • Generation of MP4 and closed caption files

  • Library of pre-created animations, fonts and color schemes

  • Shareable video highlight reels

  • Automatic captions and video summaries

Pictory AI tool

05. HitPaw AI Photo Enhancer

HitPaw has a suite of AI tools focused on video and image enhancement. The HitPaw AI Photo Enhancer is designed to make your images look more professional in just one click, automatically enhancing them by sharpening lines and upping resolution without impacting quality. It's particularly useful for tasks like landscape clear-up, animated image enlargement and sharpening fuzzy features.

One of the standout features of HitPaw Photo Enhancer is that it’s completely automatic versus other image processing apps that require you to adjust various settings. It's a lightweight tool that has one job to do, making it a great choice for those who don't edit images often.

Another differentiator of HitPaw Photo Enhancer versus most of the other tools we’re reviewing is that it’s not in the cloud. You need to download and install it on your computer, though there is an online version that you can use from a browser.

Pricing starts at $35.99 per month, though as of this writing, the cost is marked down to $17.99 per year. You can alternatively purchase a lifetime license for $199.99 (marked down to $99.99 as of this writing). The company offers a free trial and a 30-day guaranteed refund. Pricing for the web version depends on how you buy the subscription, but starts at $8.99 for one week. There’s a free version that watermarks your photos and only lets you download them as JPGs versus PNGs and TIFFs.

Main features of HitPaw Photo Enhancer include:

  • Automatic, one-click image enhancement

  • Sharpening for blurry structures and upscaling image resolution

  • Lightweight and easy-to-use

  • Downloadable app or web interface versions

  • Tiered pricing with frequent discounts is an essential tool if you’re figuring out how to run a business with minimal staff. It’s an affordable AI meeting assistant that uses NLP to automatically record and transcribe meetings, eliminating the need for note taking. It can record meetings across web-conferencing platforms like Zoom and even transcribe them live. It can also convert uploaded audio into text transcripts.

Since it turns audio meetings into text transcripts, the transcripts are searchable, unlocking a wealth of information hidden within your meetings. One of the standout features of is its AI Super Summaries, a feature that uses generative AI to provide concise meeting summaries that include keywords, an outline with timestamps, condensed bullet-point notes and a list of action items. has flexible and affordable pricing plans. The Free plan offers limited transcription credits and 800 minutes of storage per seat. The Pro plan is $10 per seat billed annually. It has unlimited transcription credits and 8,000 minutes of storage per seat. The Business plan, designed for growing teams and SMBs, costs $19 per seat per month and offers unlimited transcription credits and storage. For teams with 51+ members, there's an Enterprise plan with custom offerings.

Main capabilities of include:

  • AI-powered transcription in 30+ languages

  • Ability to search text within meetings

  • Comments and reactions

  • Ability to clip out moments as soundbites

  • AI Super Summaries

  • Downloadable transcripts and recordings

  • CRM, Zapier, Slack integrations and API access

07. DALL-E 2

DALL-E 2 is another generative AI tool from OpenAI. It creates unique—and sometimes outlandish—images and artwork from written prompts. It helps solve one of the biggest small business challenges: creating high-quality images with limited resources.

Businesses can use DALL-E 2 to create 3D renderings, product designs, header images for blogs and social media posts, and even magazine covers. The ability to combine concepts, attributes and styles makes DALL-E 2 incredibly versatile.

DALL-E 2 gives 50 free credits to all users for the first month of use and 15 free credits per month after that. You can buy additional credits for $15 in increments of 115. Each credit allows users one text prompt, which generates four images.

Main capabilities of DALL-E 2 include:

  • Ability to generate original, realistic images and art from text descriptions

  • Outpainting, which expands on existing images and concepts

  • Inpainting, which makes edits to existing images using a natural language caption

  • Ability to create different variations of an image

08. Jasper

Jasper is a top-tier AI writing assistant that’s popular with businesses and content creators for its robust features and high-quality output. It leverages artificial intelligence to generate text from user-inputted information. You can create content using a blank template or choose from over 50 templates that are customized for various needs, like blog posts, emails, search ads, AI for sales and more.

If you’re ready to start a business or drive traffic to an existing website, creating compelling content is important. Jasper can help automate this process, making writing repetitive content like product descriptions, SEO titles and website text much easier for nonwriters. One of the reasons Jasper is so popular is that it has an intuitive user interface and impressive long-form writing capabilities. It supports both text and image generation and allows you to specify the “tone of voice” for the text it generates.

As of this writing, Jasper offers three main tiers starting at $49 per month for unlimited word generation ($39 per month if you pay annually). There are custom plans for larger companies, and lower priced plans come with a seven-day free trial.

Main capabilities of Jasper include:

  • Support for 25+ languages

  • Content “recipes,” which are repeatable instructions that Jasper can follow

  • Integration with Grammarly and other Chrome browser extensions

  • Document sharing and multi-user login

  • Integration with Copyscape, a plagiarism checker (at an extra cost)

  • Brand voice customization

Jasper AI content tool

09. Grammarly

Grammarly is one of those small business apps that has stood the test of time. The tool uses AI and NLP to help improve your writing, sort of like having a personal editor available whenever you need one.

Grammarly has a web-based editor, a desktop app, a browser extension and a Microsoft Office add-in. Its built-in AI-writing assistant GrammarlyGO makes suggestions as you write. You can also refine prewritten text using one-click enhancement buttons (i.e., shorten it, simplify it, improve it and adjust tone).

At its core, Grammarly is a grammar tool, correcting common mistakes (their vs. they’re), eliminating unnecessary words and tightening up your writing. Grammarly offers different pricing plans and has a free version that provides basic writing suggestions. Paid plans start at $12 per month, or $15 per month per user for businesses.

Main capabilities of Grammarly include:

  • Grammar and spelling checks

  • Punctuation correction, like misplaced commas and periods

  • Writing style suggestions aimed at making your writing easier to read

  • Plagiarism detection that compares your text against billions of web pages

  • Word choice suggestions

  • Tone detection to indicate how your message might come across

10. Bing Chat

We love free tools, particularly for small businesses with tight budgets. Bing Chat, a feature of Microsoft's Bing search engine, was launched in February 2023. It’s an AI chatbot powered by OpenAI's GPT-4. It combines search with conversational chat to produce original content including text, code and images.

Like ChatGPT, Bing Chat can generate creative writing like poems, songs and stories. It also generates images from text-based prompts using Bing’s Image Creator. The chatbot was initially available to a small number of users, but Microsoft has since rolled it out to anyone willing to sign into Bing with their Microsoft account.

On July 18, 2023, Microsoft introduced Bing Chat Enterprise specifically for business users. It includes commercial data protection and is currently bundled into various versions of Microsoft 365 Business accounts. Microsoft does have plans to eventually charge a $5 per user fee for this new feature.

Main capabilities of Bing Chat include:

  • Human-like responses to natural language queries

  • Sourcing its responses unless you tell it to be creative (i.e., “write me a poem”)

  • Tone ranging from creative to more research-oriented, depending on the prompt

  • Fully functioning search engine

  • Ability to generate images from text (you must be signed into Bing's Image Creator)

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