26 Effective Ways To Drive Traffic to Your Website
You’ve put in the work to create a website that represents your brand. Then comes the most important next step—driving traffic to it. When you increase website traffic, you can generate more leads, conversions and sales. Even the smallest uptick in traffic can impact the bottom line.
There are many methods for bringing site visitors, some more effective than others. In this guide, we’ve gathered both paid and free ways to drive traffic to your website. From search engine optimization (SEO) and guest blogging to retargeting, let’s look at how to drive traffic to your website using 26 proven methods.
How to drive traffic to your website
Implement a solid content marketing strategy
Do keyword research and optimize for SEO
Advertise on various channels
Leverage online communities and social media platforms
Incorporate different types of marketing
Implement a solid content marketing strategy
01. Write meaningful content
One of the best free ways to drive traffic to your website is through organic content. This type of content is unpaid and can be found by users through a keyword search. It can live on a blog, knowledge base or resource page on your website. After creating a blog, you should write posts using commonly searched keywords, phrases and questions.
Then, optimize blog posts for SEO by including high search volume keywords in your header, the text, the URL, and the meta description. Once you've ranked on the top of the first page of the search engines, you may get hundreds if not thousands of clicks a month from a single blog post. After all, the first five organic results account for 67.60% of all the clicks on the first page alone.
Types of blog content:
The how-to post
The complete guide
The comparison post
The what is post
The FAQ post
02. Try guest blogging
Guest posting can increase your website traffic instantly. By guest blogging, you gain an opportunity to receive a link back to your website from another site hosting your content. In fact, many marketers use guest blogging as an inbound marketing technique. One success story said that they experienced a 340% increase in search traffic by guest blogging and got over 100,000 site visitors in one year.
In terms of SEO, search engines may reward your domain with a better ranking if your site has backlinks from trusted entities such as big company blogs and publications. That means you need to choose your guest blogging platforms wisely. You can team up with another site that covers similar topics of interest or is part of the same industry. Additionally, by writing in your field of expertise, you'll be able to produce authoritative content that shows your trustworthiness.
Ways to find guest blogging opportunities:
Submit to guest posting websites (here's a list of 54 promising sites)
Send outreach emails
Search for relevant phrases such as "Write for us," "Guest bloggers wanted," "Guest blogging guidelines," and "become a contributor"
03. Update, merge and redirect outdated content
The search engine results page (SERP) constantly changes as algorithms favor the most thorough, up-to-date information. When thinking about ways to drive traffic to your website, consider routinely updating your content so that it best aligns with the latest trends and changes related to that topic cluster. Since it might be hard to update a blog with many pages, focus on improving your most strategic posts first. To demonstrate the effectiveness of refreshing your content, imagine your blog post ranking on the first page for "best gaming software." However, after a year, you've dropped to a lower position for that article. This could be an excellent opportunity to update content for that post and research what some of your competitors who are ranking higher than you are doing better. Once you update the piece, you will likely see your post rise in rank, thus increasing traffic to your website again. For other types of articles you're looking to improve traffic to, you could create a brand new article and redirect the old one to it. In other cases, if you feel two articles are too similar and compete with one another for the same keywords (often referred to as content cannibalization), consider merging them. How to improve your content:
Update outdated information (especially statistics and years)
Add new images and create a video marketing strategy
Increase the article’s word count to match the average SERP for the keyword
Refresh internal and external links
Change years and dates
04. Repurpose your content
It's not always about creating more content when you want to drive traffic to your website. One recommended way to make the most out of your existing marketing collateral is to repurpose it. Get creative with your content strategy and renew your blog posts, such as turning an article into an infographic for social media. As a result of diversifying content formats, you’ll be able to reach more people and drive traffic to your website.
Examples of repurposed content:
Transform a blog post into a downloadable Ebook or whitepaper
Create a webinar or video from a written guide
Start a podcast and turn each episode transcript into a blog post
05. Write an expert roundup post
Sometimes putting the spotlight on others is what can lead people back to you. To achieve this and earn more website traffic, you might want to write an expert roundup post. This article format is based on interviews with several key figures of authority on a given topic. Typically, this type of blog post is organized by questions and answers, containing some actionable advice that will help the reader. Here’s an example of an expert roundup post, “25 Marketing Experts On How to Increase Customer Engagement.”
When you include experts in your post with a large audience and following, you will gain exposure if they share the article after it gets published. The traction you will get from these well-known individuals will help drive traffic to your website, as well as boost your site's credibility. To help you write yours, see this guide by the Search Engine Watch on how to create an expert roundup post that drives website traffic.
06. Publish evergreen posts
Think of evergreen content as the "gift that keeps on giving." Like in gardening there are plants that stay green and fresh all year long. You want your content likewise to stay continually relevant to your audience so choose to write about timeless topics.
An article titled "The Complete Blackfriday Marketing Guide" can be a great way to drive traffic to your website but will only be relevant a few weeks of the year. That said, balance your content bucket with evergreen topics that will always stay relevant for your target market at any time.
The more evergreen posts which rank for high search volume keywords you have, the more consistent website traffic you'll receive. Ahrefs uses evergreen content as the backbone of its traffic strategy and shared that it's grown its blog from 15,000 visitors per month to over 200,000 visitors per month.
Evergreen content tip: List posts and how-to posts are the two "most evergreen" content formats.
07. Focus on long-form content
Today, most guides and listicles that rank on the first page of the SERP are considered long-form content. But how long should a blog post be? The ideal blog post length, according to research, is anywhere between 1,500 - 2,500 words.
To meet this ideal blog post length, focus on creating in-depth guides, tutorials, listicles and pillar pages (all-encompassing articles covering a topic from start to finish). After all, search engines like Google want to provide the most trustworthy, thoroughly written, well-researched articles to their readers.
Tips for writing long-form blog posts:
Do your research before you start
Clearly label headings and sections
Use images to break-up text
Include bullet points and numbered lists for organizational purposes
Do keyword research and optimize for SEO
08. Target long-tail keywords
Pages optimized for long-tail keywords rank higher by an average of 11 positions. Moving up on the SERP means more clicks, and in turn, more traffic to your website. But first, what exactly are long-tail keywords? This type of keyword refers to longer phrases that contain more than three words. Although their search volume might be lower, long-tail keywords can more closely align with the searcher's intent. They are also good at answering voice search queries and helping search engines understand topical relevance.
Using long-tail keywords in your content strategy means that you’ll be at a competitive advantage and potentially yield a better click-through rate (CTR).
09. Link internally
When you include links on a page to other resources that live under the same domain, those are called "internal links."
Internal links are a solution for how to drive web traffic as they send "link juice" to the other articles you're linking to from your website. When a blog post gets several backlinks, this sends a strong signal to search engines that the article page is important.
You’ll also want to include appropriate anchor text on the links because text also plays a factor in SEO. The wording you use should be similar to the keyword you’re targeting to help bots associate the article with the keyword. Suppose your blog uses a pillar page cluster model. In this case, link more pieces to the pillar page to emphasize its importance within the cluster. On top of this SEO boost, you're also increasing traffic to the end pages as readers might click through to an internal product page or article.
10. Optimize your metadata’s CTR
If your SEO metadata titles and descriptions are not compelling enough and as a result, have a low click-through rate (CTR), you might be losing website traffic. In terms of the SERP, a high CTR leads to a better chance of ranking. Use Google Search Console to learn about your CTR and check out Wix’s suite of SEO tools to create strategic metadata for your site.
11. Gain featured snippets
What if I told you that there is something even more exciting than ranking as the first position on the SERP? It may seem hard to believe but there is something better — it's getting the featured snippet for a high search volume keyword.
This is so valuable because the click-through rate with a featured snippet increases from 2% to 8%. The more featured snippets your domain has, the more traffic you’ll drive to your website.
How to optimize your content for a featured snippet:
Include a "table of contents" at the top part of the article that outlines your article's main content. This layout will help search engines pull the content into a featured snippet.
Target question keywords and answer the question directly in full sentences.
Use logical subheadings in the article that align with your "table of contents."
12. Use SEO tools
Finding high search volume keywords, tracking your ranking pages, position changes, featured snippets, backlinks and more can be complex and often tedious. This is why you should use keyword research tools to automate, track and report significant changes on your website.
It would help your web traffic if you had a clear understanding of why a strategic article or product page drops in ranking and are alerted to fix it. Some of our favorite SEO tools that provide immediate, easy to analyze answers are Ahrefs, Semrush and Rank Rager.
13. Earn quality backlinks
As mentioned earlier, backlinks are earned each time another website or blog links to your site. By increasing the number of quality backlinks, you can earn trust among search engines and rank higher on the SERP.
After all, would you send your readers to an untrustworthy spammy site? Probably not. Search engines use the same logic to determine whether your site is a reliable source across the web. If so, you will be "rewarded" with a high-ranking position. And the better you're ranking, the more traffic you will drive to your website. Of course, don't forget all the traffic you could also earn from people clicking on the backlinks themselves.
How to earn backlinks:
Send outreach messages to websites and blogs directly and ask for an opportunity to get mentioned in a relevant article or text.
Write guest blogs.
Use SEO tools to see which sites have linked to you in the past to find similar ones.
Find broken links on the web and suggest using your article.
Create link-worthy, thought leadership content that people will want to share.
Get mentioned in press coverage.
Advertise on various channels
14. Retarget to past website visitors
You've already worked hard on getting an interested visitor to your website. If they leave without converting, you can retarget them with an ad to drive them back to your domain.
Using cookies and tracking pixels, you're able to retarget your audience through relevant banner ad images. Sometimes these ads can be as specific as displaying the last item a user looked at, prompting them to complete the order.
This is a tactic you don't want to miss considering that website visitors who are retargeted are more likely to convert by 43%. To set up retargeting, install a plug-in from the Wix app integrations or use the Google Ad Network, Facebook Ads, or any other retargeting platform.
15. Rank above the competition with Paid Search Ads
Are there some keywords you're just not ranking for on the SERP that are crucial to your product or business? With the help of Search Engine Marketing (SEM) and Google's Paid Search Ads, often known as AdWords, enable you to rank above organic search results for a list of keywords of your choosing.
Paid Search Ads are a proven strategy for how to increase website traffic since people with high purchasing intent are already going to search engines either to shop or learn something. You can drive people to your website or even create a landing page that's optimized for lead generation.
Improve your ad's ranking positions to get more website traffic:
Increase your ad's CTR with better text in the ads.
Set a more competitive bid in the ad auction to beat competitors going after the same keywords.
Get a better Relevancy Score which is determined by the landing page experience. The page should be mobile optimized and have similar content to what's written in your ad's text.
16. Create targeted social media ads
Organic social media marketing is a powerful free way to drive traffic to your website. Still, you're often limited to showing your content to the same followers over and over again. By running paid ads and sponsoring posts on social media, you're allowing your brand to reach new audiences at scale.
There’s a wide range of social media channels to consider, including Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube and Pinterest. Choose the outlet where your audience spends the most time. It's just a matter of testing the different channels and then relocating budget and time to the network that brings you the most qualified traffic.
When setting up your campaigns, select the advertising objective called "Traffic." This will set the algorithm to serve your ads to those most likely to click to your website. In the case your site is built on Wix, use the Facebook Ads from Wix to automatically set up your campaigns and target the most likely to convert customers with its AI technology.
Tip for creating social media ads: Save time and use social media graphics to design your paid posts.
17. Advertise locally on Google Maps and Yelp
While you can always work toward getting top reviews, recommendations and ratings for free, advertising on Google Maps and Yelp are a phenomenal method to attract local customers and drive them to your website.
Since Yelp and Google Maps users are already in the mindset to discover a business like yours, use the high intent moment and show your listing in a visible result. Then prompt them to schedule an appointment, make a reservation or fill out an inquiry. Consider adding an online scheduling software to your website to secure more bookings effortlessly.
Leverage online communities and social media platforms
18. Get vocal in forums
Not only will forums give you a place to engage in conversation with other interested parties, but it's also a strategic place to drop a link to your website. Find out if there are online forums dedicated to your industry or practice. Check on sites like Reddit or Quora as well as on social media groups. You'll want to add links or mention your business with relevancy and tact, otherwise, you will come off as a spammer.
You don't always have to join existing conversations. Feel confident to spark a brand new debate about a topic that's relevant to your industry. If you want to go a step further, add a Wix Forum to your website to bring visitors back to engage in further discussions.
19. Submit your website to online directories
Online directories may seem like they've become a useless outlet for outdated websites. However, they can still prove to be beneficial. After all, submitting your website to web directories and review sites is usually free, so it certainly won't hurt. The other benefit of this is that you'll have another link to your website, which could improve your SEO.
The process to submit your site to online directories is fairly straightforward. Submit your website's URL and any other information you'd like to provide about your business. This will be added to the relevant directory database, allowing your info to appear when someone is searching within your content categories.
20. Become active on social media
No matter who your target audience is, they will likely be on a social network, somewhere. Even if your market is niche, you’re capable of creating a following with consistency and unique, quality content.
Post about your industry, products and services to draw followers in and lead them to click on your website to learn more. Customer service and engagement can also be done on social media, and this does nothing but help cultivate your community. Grow and groom your social media accounts, and your followers will be a constant source of traffic. To help you manage your efforts, outline your strategy in advance with a marketing plan.
How to use Social media to drive traffic to your website:
Publish blog posts and other engaging content.
Add website links on your profiles, such as in your bio.
Include social share bars on your website to expand your reach.
Engage with followers and actively respond to comments.
Use relevant hashtags.
Post company news.
Host contests and giveaways that require people to take action on your website, such as subscribing to your newsletter.
Tag customers and use User Generated Content.
Work with influencers.
21. Drive traffic from your YouTube channel
YouTube is the second-largest search engine in the world, Google being the first. People turn to the platform to watch guides and tutorials, which are part of the 5 billion videos watched on YouTube every day.
As a business owner, use the platform as a free way to drive traffic to your website. Start a YouTube channel and add both links and calls to action that direct your viewers to your landing pages. Another traffic benefit of YouTube is later using the videos and incorporating them into blog posts to improve SEO. Don’t forget you can also use them for social media posts.
Incorporate different types of marketing
22. Send email marketing campaigns
Oberlo reported that 87% of marketers use email marketing to drive traffic to their content. This makes email the third most popular content distribution channel, just behind social media at 91% and the company website or blog at 89%.
Use email marketing software for newsletters and drip campaigns to share your latest blog posts or inform customers of sales in your store. With many places to include links and calls to action, it’s an ideal way to keep people coming back to your website.
Continually work on building an email list to increase your number of recipients. One quick way to do that is to add a newsletter subscribe button to your website. The more people there are that receive your content, the more opportunities you have to drive traffic to your website.
Email marketing tips:
Subject lines are one of the most critical factors for open rates so make them catchy.
Keep subject lines under 25-30 characters for mobile-friendliness.
Use strong calls to action to increase the click-through rate to your website.
Offer time-sensitive promotions
A/B test to optimize performance.
23. Use your website traffic analytics
To most effectively promote your website, you must understand the ins and outs of how it's currently performing. By closely tracking your site's data and analytics, such as its traffic sources and how people engage with your content, you’re equipped to make better optimizations.
Then, look at more advanced analytics such as time on site, conversion rates, returning visitor rates and more. Afterward, you can make data-driven improvements and base future marketing strategies on your findings. Use your Wix Website Analytics dashboard and third-party sites like Google Analytics to retrieve your data.
To exemplify, suppose that your demographics show most customers are women aged 20-35 you’ll want to set that range as your advertising parameters. If most of your traffic comes from Pinterest, you could spend more time creating content for that format.
24. Partner with influencers
You don’t just want traffic—you want quality traffic and influencers are a good source for that. 71% of marketers think the quality of influencer marketing traffic is better than other sources. Therefore consider working with influencers and key opinion leaders (KOLs) to promote your brand and website. These influencers can direct their large number of followers to your site and endorse the purchase of products or services and increase sales.
Influencers create content they later promote on social media channels such as Instagram or YouTube, in blog posts and more. To help you find influencers to work with, consider turning to Influencer Marketplaces that pair brands with creators based on their target audience. You may also message influencers directly to ask if they're open to new partnerships.
25. Get mentioned in the press
There’s no such thing as bad publicity, right? Being mentioned through PR and in large journals and publications is an excellent way to drive traffic to your website. Press releases and news mentions tend to have a massive readership of new audiences that might not have heard of you.
Many press releases are done digitally, so you might also get a backlink that could drive traffic to your website and help your SEO. There are various press release distribution services, including Newswire, eReleases, and EIN Presswire. Follow their instructions on how to submit a press release.
26. Create a fast, mobile-friendly website
Landing page speed is a factor in both SEO and SEM performance. Additionally, 74% of users are more likely to return to a mobile-friendly website. Keeping these factors in mind, you should have a fast loading mobile-optimized website to maintain your ranking positions, user return rate, and as a result your website traffic.
Use the Wix Mobile Editor to see how users will experience your site on the go. If you already have a website, run a quick test to check your mobile site speed. It's also essential that you're using a fast and reliable web host that has an SSL certificate (which Wix proudly does).
Make sure to keep your web design simple
Make buttons large enough so they are clickable on mobile
Pay attention to the readability of your fonts
Use the suitable file sizes for images to avoid slow loading time
Carefully select the third-party codes (some can slow down your mobile speed)
By Lena Sernoff
Senior Digital Marketing Expert and Writer
By Blake Stimac
Community & Social Media Manage