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Promote Your Site \ NOV 27th 2017

How to Write a Blog Title That Will Hook Your Readers

Whether you blog for business or pleasure on your stunning website, getting people to actually read and engage with your content can prove to be a challenging venture. While there are several factors that make blog posts successful, one of the most important is a compelling title. Creating the right title is critical, as it’s what initially hooks your readers in! 

So, how do you go about crafting catchy blog titles that will intrigue and inform your readers? Below, we’ll go into detail on some approaches to set you on the right path.

Right on, write on!

What makes for a good title?

No matter how it’s spun, your blog post title should be clear and understandable out of the gate so that readers know exactly what to expect from your article. This is something that you need to keep in your mind when you begin the writing process. As well, you need to mindful of its length.

When we’re talking about length, we’re essentially talking about two elements. First, the title of your blog post that will be featured on your blog. This should be readable and summarize the article in a few words. The second is your SEO title, which is what is displayed in search engine results. Within your Wix Blog, what you choose for your blog title will automatically become your SEO title, so you don’t have to do a thing! Just make sure that it’s within the recommended length – about 65 characters max.

Research your audience

With your well-thought-out title in tow, it’s time to ensure it’s optimized for search engines so that your blog ranks well. First, think about what your reader would search for in order to come across your blog post on a search engine. Identify a couple of keywords that would be used in that search and include them in your title. You can use a tool like Google AdWords to identify keywords and their search volume. Remember to write for the reader – don’t force a search engine to find you by stuffing your blog titles with keywords.

Make your title alluring

Think of your title as a block of clay. You know what shape you’re trying to go for, but your first step is to carve out the primary piece that you will then begin to mold and detail into the finished product you want.  Start by drafting a general, broad-stroked title. Make it as obvious and to the point as possible so that you can only enhance it going forward.

A general formula you should follow is:

Number/How/Why/What + Keyword + Adjective + Promise

For example: How to Write a Blog Title That Will Hook Your Readers

Now that your piece of clay has the general shape you want, it’s time to start playing around to make it come to life. Using descriptive words, you’ll be able to take your title to the next level.

Approaches that work

Unsure of how to make your title a zinger? You’re in luck! Buzzsumo analyzed 100 million headlines, and below you’ll find some of the best approaches from their findings.

Intrigue and indulge curiosity

Humans are terribly curious by nature, so if your title offers exclusive information or something that readers don’t know about, they’ll want to find out what you have to say. Adding a touch of mystery to your title will have people wanting to know your secrets.

Example of blog titles that intrigue and indulge curiosity. How to write a blog title: intrigue curiosity

Pull on their heartstrings

Deep down, we’re all softies. Whether it’s humor, sadness, or shock, emotionally connecting to a reader through your title can resonate, and ultimately, result in a click.

How to write a blog title: pull on their heartstrings How to write a blog title: make it emotional

Give them a quiz

We all like to have fun, and quizzes are a great way to get engagement. However, putting a spin on it and asking the reader if they can guess something is totally asking for a read. Using the words “Can we guess” is a particularly good approach for grabbing attention. It immediately tells the reader that there will be some sort of interaction and guarantees engagement from the blog post itself.

How to write a blog title: ask them questions How to write a blog title: give them a quiz

Explain it all

Not all answers need questions. Even if your readers don’t have one in mind, offering an answer to something is an attention-grabber.

How to write a blog title: explain it all How to write a blog title: answer their questions

Offer expert advice

The Internet is filled with all sorts of information, but people are put at ease when it’s coming from a professional. Saying that your blog offers expert information is a great way to give your readers a sense of quality and dependability.

How to write a blog title: show you're an expert How to write a blog title: offer advice

Share your tips

Readers aren’t just looking for the best way to do things, they’re also looking for what not to do so they can avoid mistakes. Going hand in hand with “Expert Advice,” let your audience know how to avoid the pitfalls so they can stay on the track to success!

How to write a blog title: share tips How to write a blog title: share your tips

Make a list!

Lists work incredibly well when it comes to creating your blog title. They can be used in virtually any of the approaches mentioned above, and they’re attractive to readers. People gravitate to numbers and offering a list of tips tells the reader that they’ll receive information in a straightforward and simple manner.

How to write a blog title: make a listHow to write a blog title: make a list

Now that you’ve sculpted your perfect title, you might want to step back from it and return to it with fresh eyes. Even if you’re happy with what you’ve created, analyzing it at the end of the process, could allow you to catch something you didn’t notice before so you can optimize it further.

Ready to write your way to the top? Create your stunning website today!

By Blake Stimac
Community & Social Media Manager, Wix About The Wix Blog

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