5 Easy SEO Tips to Boost Your Site in Under an Hour
This post was last updated on March 5, 2020.
You created an outstanding website – congrats! Now all you need to do is bring people to it. For your website to appear as one of the top results on search engines like Google and Bing, you need to understand a little bit about the world of Search Engine Optimization or SEO.
So what is SEO and how can you implement it? While many shy away from this topic, it’s actually not the scary monster some make it out to be. The first step in the right direction is to use Wix SEO, a free and efficient tool that will create a unique SEO plan that’s tailored for your website.
With so many sites on the web today, there is no guarantee that your site will rank first on Google. There are, however, plenty of simple things you can do to increase your site’s chances of ranking well. In just an hour’s time, Wix’s SEO capabilities will allow you to boost your site. Keep reading to learn all about it.
How to improve your website’s SEO in 5 steps:
01. Choose the right URLs
Before your website goes live, you need to give it a name. Also known as your domain name, this is the address that visitors will type in to find your site. Like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site. That’s why it’s also the first place Google looks to understand what your site is about and to decide how to rank it.
With this in mind, it’s important to make sure all your pages’ URLs are clean and beautiful. This means no special characters, no hashbangs, no page ID. You get the point.
The ideal domain will include your business name and perhaps a relevant keyword or two that are relevant to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com.
Want to know more? Check out this post if you need more advice on choosing the right domain name.
The same is true when choosing the right URLs for all of your sites pages. Wether its a product page, or a blog page — make sure the URL you use reflects the content on the page, and the keyword or keywords you want this page to show up in search results for.
If you're a contractor, offering house painting services — make sure you include this in the slug of the URL for that page. Something like, www.yournameconstruction.com/house-painting-services.
02. Create unique titles and descriptions for each page
Did you know that you can write a unique title and description for each page of your website? These are brief texts that accurately and clearly describe what your business does. Ideally, they can come with a few keywords and phrases mixed in.
Ever hovered over a tab on your browser? That short phrase that pops up under your mouse is the title of the page. While the description is not visible on your page, it’s very important for search engines. In fact, the title and description are among the first elements search engines track to determine your site’s ranking. Plus, once your site does show up in a search results page, web surfers will read your title and description to learn what your site is about and decide whether or not to check it out.
Looking for expert advice on writing a killer title and description? Check out this guide about on-page optimization.
03. Utilize anchor text
As you write the text for your website, consider where you can use anchor text within your site. Anchor what? No, it has nothing to do with sailing. Anchor text is the clickable text on a hyperlink that visitors can use to be taken directly to another web page, either within your site or anywhere on the internet.
Effective anchor text should be used to help users navigate your website and find what they are looking for. It should also include keywords and phrases related to what you do. If you own a t-shirt printing business, for example, the words, “Check out our selection of print on demand t-shirts,” on your homepage can link via anchor text to your online store that’s stocked full of – you guessed it – t-shirts.
Anchor text is a great way to boost your SEO, but keep in mind that excessive linking or anchors that don’t really help your readers can raise some red flags with Google.
04. Add alt text to all your images
To understand what’s displayed in a photo or graphic, search engines look for “alt text,” a concise written description (no longer than just a few words) about each image on a website. When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
Pro tip: You don’t need to write alt text for images that are purely functional or design related, such as a background image that is just shapes. If the image doesn’t have anything to do with the topic of your site, you can skip the alt text.
Want to learn more? Take a look at this article about writing SEO friendly alt text for your images.
05. Give your site structure with the right headers
Every page on your website should have a title, a subtitle and so on. When search engines scan your website, they’ll understand your content better if you are using the correct text hierarchy. The most relevant part is the title of your page, and you should define it as H1 (in the Text’s Editor).
The H1 should be descriptive of the page’s content and you shouldn’t have more than one H1 per page. Choose your title carefully and don’t forget to include your main keywords. Following your H1 in the hierarchy of headers is H2, H3, etc. While H1 corresponds to your title, H2 and H3 correspond to your headings and subheadings, respectively. The clearer your text structure is, the easier search engines will digest your site’s content.
Bonus: Take your strategy to the next level with Wix SEO Wiz
If you’re really serious about your SEO, which you probably are since you got to the end of this article, we have just the thing for you — Wix SEO.
Here’s what Google themselves had to say: “For the Wix users, this [Wix SEO Wiz] is a pretty cool experience because they can see their page in the search results immediately after they have created it. There is no waiting, there is no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.”
You can also check out Wix Learn SEO tutorials for more in-depth content and information.
By The Wix Team