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As technology evolves and our internet habits change, the world of domains is seeing some interesting shifts.  According to the Domain Name Industry Brief Quarterly Report , domain registrations grew by 6 million in 2025. While .com remains the most popular domain extension, people are starting to warm up to newer, more unique options.  In fact, in 2024, legacy TLDs like .com and .net domains experienced a combined year-over-year decline of 2.5% in registrations. This decrease was offset by a growth in country code top-level domains (ccTLDs) and descriptive top-level domains, also known as new generic top-level domains (ngTLDs). Let’s take a closer look at the latest domain name trends and the forces behind them. As you’re learning how to create a website , use these insights to choose the perfect name and inform your digital strategy. ccTLDs are no longer just country codes, but key branding tools Descriptive domains like .shop are on the rise The domain aftermarket continues to grow Domains are being used as personal IDs on social media alternatives like Bluesky AI is changing how we register and manage domains Sustainability is influencing domain choices 01. ccTLDs are no longer just country codes, but key branding tools With a 1.4% year-over-year increase in registrations , country-code top-level domains  (ccTLDs) are on the rise—but not for the reasons you might think. What were once simple geographic identifiers are quickly becoming powerful branding tools. For example, several ccTLDs have been reimagined for creative and strategic purposes: .co :  Once Colombia’s country code, is now widely used by companies and startups as a shorthand for "corporation" or "company." .me :  Montenegro’s domain has become a favorite for personalization, social networking, and clever calls-to-action like "call.me" or "join.me." .my: Malaysia’s domain is gaining traction as a unique and memorable option for branding. Perhaps the most well-known example of this: AI (or .ai), which used to be known as Anguilla’s country code. Now synonymous with artificial intelligence, AI is stealing the spotlight among popular brand-worthy extensions. Learn more about smart domain name management  strategies to keep your online presence strong. Behind the scenes, .ai is leading the charge As AI continues to dominate industries, businesses and individuals are racing to secure domains that reflect their connection to this innovation. In 2024, .ai saw explosive growth with an 81% increase in registration from the previous year at Name.com .  Ram Mohan, chief strategy officer of Identity Digital (Name.com’s parent company), which is currently the RSP for .aI, noted in “ Demand for .AI Soars at Domain Retailers Worldwide ”: “Since launching our partnership with the Government of Anguilla (GOA) in October 2024, we have seen over 300 inquiries from domain retailers in just one month. It is clear that domain retailers are eager to be part of this fast-growing ecosystem, and we’re witnessing a huge uptick in their engagement with and interest in the .AI TLD.”  Learn the basics:  What is a domain?   What is web infrastructure? 02. Descriptive domains like .shop are on the rise While .com domains remain dominant, descriptive top-level domains (like .shop and .pro) are gaining traction. According to the DNIB Q3 report , descriptive domains grew 17.4% year over year, ending the quarter with 5.2 million more registrations than in 2023. The surge in demand for certain top-level domains ( TLDs ) reflects broader industry trends and societal shifts, particularly in the areas cited below.  Gambling-related domains The global popularity of online betting and gambling is fueling consistent demand for related TLDs. With the legalization of sports betting expanding in many regions, domain extensions like .win, .casino and .bet are becoming hot commodities.  According to Name.com 2024 sales figures : .win has achieved an impressive 67% year-over-year growth , reflecting the competitive nature of online gambling. .casino follows with 46% growth , underscoring its appeal to the gaming and hospitality sectors. .bet has grown by 19% , maintaining steady traction in the betting industry. Creator economy domains The explosion of influencers and digital creatives, coupled with the growing adoption of decentralized platforms, has emphasized the importance of domain names on brand identity. Domains are proving to be essential tools for personal branding, eCommerce and community-building, enabling creators to stand out in an increasingly competitive digital landscape. Among the top-performing domains (according to Name.com data): .store  ( +50% growth YoY ) and .site  ( +26% growth ) have helped social influencers drive traffic to online stores or pages where they can more easily monetize their presence. .lol has surged by 75% , becoming a favorite among creators in entertainment and meme-driven niches. .me ( 41% growth ) has been widely adopted for personal branding, alongside .life  ( 32% growth ), which regularly appeals to lifestyle influencers and wellness-focused businesses. Crypto domains  Domains related to cryptocurrency and blockchain are starting to take off, a domain name trend that’s expected to continue. Blockchain-specific domains, such as .eth and .crypto, help to simplify cryptocurrency transactions by serving as a single address for sending and receiving funds. Instead of relying on a complex series of letters and numbers to create a wallet address, these domains act as user-friendly identifiers for crypto wallets.  The .xyz domain , often associated with NFTs and crypto projects, has seen a notable 31% year-over-year increase in registrations at Name.com. As crypto-adjacent domains are gaining momentum, new opportunities are opening up for businesses and investors to explore these technologies and their associated domains.   03. The domain aftermarket continues to grow The domain aftermarket is where previously registered domains are bought and sold. Unlike registering a brand new domain, purchasing in the aftermarket means acquiring a name that’s already owned by someone else.  Domain names that are just one word, exact match or highly descriptive (think cars.com or sound.ai) have always been highly sought-after, creating an entire industry of aftermarket domain brokerage.  As digital branding becomes increasingly critical for businesses, the demand for these premium domains continues to rise. Known for their ability to foster trust, boost search engine optimization (SEO) and create instant recognition, premium domains have become prized assets in the online marketplace. The domain market has also evolved into a lucrative investment arena. With dozens of domains selling for over a million dollars in recent years, investors are increasingly drawn to the market, recognizing the long-term value of owning premium, descriptive domains. As one-word and exact-match domains become more and more rare, their value is expected to increase further. Combined with the growing use of non-.com TLDs, domains are cementing their role as both essential branding tools and strategic investment opportunities. Related reading: How to register a domain How to trademark a domain name Is your domain costing you business? 6 signs that it's time for a change Big sales that reflect this domain name trend Several high-profile sales show just how valuable these domains can be: chat.com  was purchased for $15.5 million in 2023 by Dharmesh Shah, who later resold it to OpenAI for integration into its ChatGPT platform ( TechCrunch ). gold.com  fetched $8.5 million in 2024, acquired by JM Bullion to align perfectly with its core business in precious metals ( namebio ). Other sales like shift.com , fair.com  and rocket.com (which sold for nearly $1.4 million, $900,000 and $14 million, respectively) further demonstrate the appeal of short, memorable names that enhance brand positioning ( namebio ) . 04. Domains are being used as personal IDs on social media alternatives like Bluesky Alternative social platforms like Bluesky and Mastodon are attracting growing interest. The big difference with these networks is that they’re decentralized and open source.  Oftentimes, the usernames, content and technology used on these platforms aren’t owned by one company or locked into one proprietary system. Rather, they’re spread out across multiple servers, which are usually controlled by different people or groups.  Within these open source platforms, domains are the equivalent of "handles." But unlike a traditional social media handle, which is tied to a specific platform—your domain name is yours to control. Any content, followers and engagement associated with that domain stay with you, and you can carry it over to other compatible decentralized platforms. Users are therefore incentivized to pick a domain name  that represents them well. On Bluesky, a custom domain not only serves as an address but also offers a way to build your brand and stay in control of your online identity.  In this way, we’re seeing domain names play a much bigger role in social media and branding strategies. 05. AI is changing how we register and manage domains AI is transforming all aspects of domain registration and management. From AI-powered search results that help you find the perfect domain to AI-enhanced domain security measures that prevent spam and phishing attempts, the way we find, buy and manage domains is fundamentally changing.  More broadly, AI is impacting every step of building an online presence, as website builders , email platforms and digital marketing channels all leverage this technology in innovative ways.  Read more: Tips for future-proofing your domain 06. Sustainability is influencing domain choices Some businesses are now considering sustainability when choosing domain names. Domains that reflect environmental values or are hosted on eco-friendly infrastructure are gaining attention. In fact, a recent report found that 31% of respondents identified sustainability and eco-related themes as rising keyword trends in 2025. Trending domain extensions  The domain landscape is always changing. Some extensions are rising in popularity as businesses, creators and organizations look for names that stand out. Here’s a look at the top trending domains in 2025 : Top generic extensions: .ai  – Highly sought after by artificial intelligence and tech companies .shop  – Growing in popularity for e-commerce and online retail .xyz  – Popular with startups and tech ventures seeking a modern edgy appeal .org  – A trusted choice for non-profits and community organizations .net  – Widely used by technology and network-based services Trending country-code domains (ccTLDs): .de  – Widely used for German websites and businesses .ru  – Popular for Russian websites and businesses .uk  – A go-to for United Kingdom-based entities .br  – Showing strong growth in Brazil .jp  – Primarily used by Japanese websites and businesses

Bring your inspiration to life with a Wix website →   So, you want to create a wedding website for your upcoming nuptials. Where should you start? Just as you’d peruse wedding magazines and blogs for dress inspiration, venue ideas and other tips, a good place to start when learning how to make a website is by looking at wedding website examples for inspiration. About 55% of couples choose to build a wedding website to communicate details and keep guests informed. Checking out examples of wedding websites will give you a good idea of what type of information to include, what sort of features to incorporate and so on. You’ll also get a sense for how other couples used unique visual styles, colors, fonts and imagery to set the mood for what’s to come. From buttoned-up formal affairs to casual get-togethers in the country, a wedding website helps to set expectations while getting family and friends excited for the big day. Below are 20 inspiring wedding website examples. From entertaining, one-page invitations to dreamy event websites , you’ll likely find one that matches your vision. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best wedding website examples A well-designed wedding website can do more than share the details—it can reflect your story, your style and the overall tone of your big day. In this guide, we’ve gathered standout wedding website examples that show just how creative, personal and functional your site can be. Each example offers ideas for how to organize your info, showcase your personalities and help guests feel included. Use these real-world designs to spark inspiration as you build a wedding website that’s beautiful and genuinely yours. What makes a great wedding website Feature Why it matters Clear event info Helps guests find dates, times and locations without confusion Personal design touches Reflects the couple’s story and makes the site feel unique Easy RSVP experience Simplifies guest responses and reduces back-and-forth communication Mobile-friendly layout Makes it easy for guests to check details on the go Thoughtful photo curation Gives a glimpse into the couple’s relationship and sets the tone for the day Travel and accommodation details Helps out-of-town guests plan with confidence “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix 20 wedding website examples for inspiration When you’re planning a wedding , you want to get caught up in the details of your nuptials, not in building the website (see best wedding website builders ). The good news is that building a website can be achieved in a matter of hours. Many of the sample wedding websites below are based on Wix wedding website templates , but each one looks unique and polished. Let’s discuss the features and design choices each couple took to help you create a wedding website of your own. Christian & Crystal Alex & Bailey Andrew & Amanda Taylor & Nico Calyani & Matthew Charlotte & Will Kiki & Sam Chaslyn & Kevin David & Stephanie Sydney & Larry Mandy & Jeffrey Elena & Sergey Sabrina Joy & Matt Charity & Michael Mark & Jacob Marysa & Zachary Rehn & Gavin Ronnie & Ashley Kristine & Mikhail Jake & Mea 01. Christian & Crystal wedding website Christian & Crystal ’s wedding website brings their dreamy Santorini celebration to life with a clean design and soft, romantic tones that capture the essence of a destination wedding. Guests can easily find everything they need—from travel details and accommodations to a carefully chosen registry. A dedicated Live Stream page ensures loved ones don’t miss a moment, while the Gallery beautifully shares their story leading up to the big day. The layout is modern yet personal with thoughtful touches that keep things clear and inviting. Travel tips, dress code advice and a well-organized FAQ make planning simple so guests can focus on celebrating. It's a perfect mix of elegance, practicality and island-inspired charm. Read also:   How one man popped the question with a Netflix-inspired Wix site Like what you see? Build your own wedding website using this same template. Template name:   Wedding venue website template 02. Alex & Bailey wedding website Alex & Bailey ’s wedding website is a great example that primarily uses visuals to communicate. The beautiful engagement photography serves as the basis for a lot of the imagery, but wedding guests will also find relationship-timeline photos, headshots of the wedding party and descriptive icons throughout the site. The couple also takes advantage of special features—like parallax scrolling , image hover effects and slide-in text animations—to give their site extra personality. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 03. Andrew & Amanda wedding website With a brutalist website  design and a groovy aesthetic, you won’t find another wedding website that looks like Andrew & Amanda ’s we dding website. We love the animation effects on the vector graphics and the retro typography treatments. Check out the creative navigation setup for this one-page website. While the header bar is static (i.e., it disappears from view when you scroll down), a button-like anchor menu sticks to the right side of the page. This choice reduces the clutter so that the couple has plenty of space for maximalist design choices. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 04. Taylor & Nico wedding website Taylor & Nico ’s wedding website offers a beautifully simple and stylish way to share key wedding details. The design leans clean and modern, with soft visuals and intuitive navigation that guide guests through everything they need to know. The homepage welcomes visitors with a warm intro, while the “Us” page adds a personal touch, telling the couple’s story in pictures. From travel details and local stays to a carefully curated registry and an easy-to-use RSVP form, this site covers everything guests need without feeling overwhelming. The FAQ section is a brilliant addition, answering common questions upfront. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 05. Calyani & Matthew wedding website Calyani & Matthew ’s one-page wedding website is really well-composed. For starters, the sticky navigation on the left makes it easy for guests to find whatever they’re looking for while giving each page an attractive, asymmetrical dynamic. Every style choice this couple made beautifully complements the dreamy, cinematic feel of their engagement photos. They used Cormorant Garamond, a delicate, refined serif font that is subtly glamorous. To create the text strip backgrounds, they mounted an ivory, oblong shape on a pine-green strip. That soft pop of color pairs beautifully with the photography. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation (soft) website template 06. Charlotte & Will wedding website Charlotte & Will ’s elegant-looking website design fits well with the yacht-club setting of this wedding. Every detail of the site has been perfectly crafted to fit this sophisticated style. For instance, the floral monogram logo matches the flowery touches throughout the design. The blue accent color isn’t just built into the page design; the couple also wears the color in their engagement photos. This site even has a countdown to the big day so guests know exactly how long they have until the celebration starts. Like what you see? Build your own wedding website using this same template. Template name:   Wedding planner website template 07. Kiki & Sam wedding website Kiki & Sam ’ s wedding website shows how a theme can go beyond location or personality. Unlike many wedding website examples, their celebration revolves around Dia de Los Muertos. Rich color palettes set the tone: black backgrounds highlight vibrant illustrations and holiday imagery, while lighter strips hold longer text sections. Guests are invited to get in on all the themed fun. The “Wedding” page invites them to dress up according to the theme and provides them with helpful tips for doing so. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 08. Chaslyn & Kevin wedding website Chaslyn & Kevin  have skillfully incorporated videos to establish the ambiance for their wedding, achieving a delightful blend of sophistication, flirtiness and joy. Separating the video frames with barebones strips creates a beautifully stark contrast and gives the eye a place to rest. The photo gallery page is designed with equal consideration. Visitors can either scroll through the grid or click on a photo to open the photo slider, which allows viewers to savor each image individually at their own pace. Like what you see? Build your own wedding website using this same template. Template name:   Wedding photographer website template Editor’s note:  Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 09. David & Stephanie wedding website David & Stephanie  have a real knack for website design. They’ve effortlessly balanced aesthetics and usability, making the site a breeze to explore. Click the hamburger icon for a good example of this: doing so opens a gorgeous pop-up menu that not only features the section links but also a landscape photo and the wedding’s key details. The site is overflowing with other thoughtful details. We love the countdown clock and the fact that the RSVP page features a list of the attending guests. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 10. Sydney & Larry wedding website Sydney & Larry ’s wedding website is a beautiful  one page design   that blends elegance with personality. It opens with a stunning black-and-white photo of the couple, instantly setting a romantic tone for their celebration. Smooth scrolling leads guests through sections like Location & Details, FAQs, Meet the Wedding Party and Registry, all tied together with a clean artistic vibe. The Meet the Wedding Party section is packed with charm, highlighting the friends and family supporting the couple on their big day. Each bridesmaid and groomsman is introduced with a candid photo and name, bringing personality and heart to the page. It feels fun, heartfelt and celebratory—just like the rest of the site. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 11. Mandy & Jeffrey wedding website Mandy & Jeffrey ’s wedding website features a romantic, inviting design that captures the essence of their special day. The homepage immediately immerses guests with a full-screen photo of the couple on the shoreline, setting a warm and intimate tone. Their names are elegantly displayed in bold script across the center of the image, with the wedding date, time and location shown below in a delicate handwritten font. A subtle “Details” button invites visitors to explore more about the event. The navigation is clean and simple, offering easy access to important sections such as the live stream, their love story, the wedding details, the gift registry and the RSVP page. On the right side, a vertical dot navigation menu smoothly guides guests through the various sections of the site, providing a seamless browsing experience. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 12. Elena & Sergey wedding website Elena & Sergey ’s wedding website beautifully tells their love story, starting with their first meeting at the Golden Gate Park Botanical Gardens during the pandemic. From adventures together to a snowy dacha misadventure, their journey led them to realize they were destined to be partners for life. When it came to planning their big day, they chose the Conservatory of Flowers, just half a mile from where it all began. The site invites guests to join them in this stunning setting, with more details about the ceremony and reception coming soon. Sergey and Elena’s warm storytelling and thoughtful details make every visitor feel connected to their special journey. Like what you see? Build your own wedding website using this same template. Template name:   Wedding photographer website template 13. Sabrina Joy & Matt wedding website Sabrina Joy & Matt ’s website is a nice example of how to show your creative side while still creating a website that is easy for your guests to use. To start, the couple displays their clever hashtag (#JOYfulMATTtrimony) in the header so guests remember to use it when posting pictures on social media. Furthermore, they share a video of the proposal on the “Our Story” page to make guests feel included in their story. You can find another sweet touch on the “Wedding Party” page: When you hover over a photo, a blurb about the party member appears, allowing guests to get to know those who will be playing a large role in the festivities. The slideshow of their junior party also helps to increase the aww-factor of the site. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 14. Charity & Michael wedding website Charity & Michael ’s wedding website greets visitors with a gorgeous full-screen photo of the couple by the sea, instantly setting a dreamy romantic tone. The ocean backdrop adds a calm elegant vibe that fits their style perfectly. Every section feels thoughtful and personal. The About page shares a sweet moment from the proposal, The Wedding page details the magical plans for their big day and the Gallery is packed with unforgettable memories from their journey together. A Bridal Shower page adds a touch of charm while Contact and Registry pages make it easy for guests to stay connected and send gifts. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 15. Mark & Jacob wedding website Once your wedding is over, you have a couple of choices. One option is to delete the website if you have nothing further to announce; another is to hold onto the website and use it as a digital photo album of the festivities. That’s wha t Mark & Jacob   have done with their wedding website. It’s covered with beautiful photography and videography from the wedding. Relevant details about the couple’s relationship remain as well to provide context for the stunning and joyful imagery. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template Editor’s note:  Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 16. Marysa & Zachary wedding website Marysa & Zachary ’s site features a gorgeous design. The dark design ensures that every detail stands out beautifully against the backdrop. Oversized white lettering, gold texturizing illustrations and black-and-white photos of the couple contribute to the memorable design. The site’s forms are also noteworthy. For instance, there’s an RSVP form that collects relevant details about guests and their dietary preferences. The couple even added some personality to the form with custom “Yes! Can’t wait to party!” and “No. Partying in spirit” options. There’s also a separate form for music requests so that the couple have plenty of ideas for their DJ. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 17. Rehn & Gavin wedding website Rehn & Gavin ’ s wedding website uses a sleek single-page design that tells their story beautifully. The homepage grabs attention with a stunning full-screen photo of the couple by the lake, instantly setting a romantic vibe.  The layout flows naturally, guiding guests through their engagement story, wedding details and RSVP options. Clean typography makes important info easy to read while vibrant photos of the couple add warmth and personality. The site is simple to navigate with quick links to wedding registries, lodging details and dietary preferences. Like what you see? Build your own wedding website using this same template. Template name:   Wedding chapel (romantic) website template 18. Ronnie & Ashley wedding website Ronnie & Ashley ’s wedding website is absolutely beautiful. Its design is minimal yet full of class making it feel super sophisticated. What makes it even more special are the little touches. Some of the sections feature a textured background that reminds you of fancy printed invitations. Plus there are background videos in other spots that show a tree branch gently swaying in the breeze adding a serene and elegant vibe to the whole site. It’s those kinds of details that really make it shine. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template 19. Kristine & Mikhail wedding website Kristine and Mikhail ’s wedding website strikes the perfect balance between charm and simplicity. Soft floral illustrations set a calm, elegant tone, beautifully reflecting the wedding’s botanical garden theme. A countdown clock immediately grabs attention, building excitement as it ticks closer to the big day. The layout flows naturally, making it simple for guests to move through the sections. Each part is thoughtfully arranged, with transitions that keep the design engaging and effortless to explore. Try out Wix’s cut-out tool , which makes it easy to remove the background from images. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template Sign up  with Wix's website builder and start creating your perfect site today. 20. Jake & Mea wedding website Jake & Mea ’s wedding website is simple and heartfelt. The single page design opens with a stunning black-and-white photo and a clear announcement of their wedding date and venue, setting a personal and elegant tone from the start. The star of the site is a photo gallery with their engagement pictures, offering a glimpse into their love story without saying a word. The clean layout and minimalist style keep the focus on what matters, making it a meaningful invitation that perfectly reflects the couple’s down-to-earth charm. Like what you see? Build your own wedding website using this same template. Template name:   Wedding invitation website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Practical tips for your own wedding website Tips for creating a wedding website that truly works: think of it as your ultimate planning sidekick. Use it to plan your wedding , double as a stunning online invitation, share your registry and even livestream your big “I do” moment. After exploring the inspiring wedding website examples above, these practical tips will help you design a site that’s both functional and unforgettable. Choose an event website builder : Start by selecting a reliable and easy-to-use event website builder , like Wix. Look for features like drag-and-drop design tools, mobile-friendly layouts and integrations for RSVP tracking. Select a template : Browse through wedding website templates  or templates suited to your specific event. Choose one that reflects the theme and tone of your event—whether it’s modern, rustic, elegant or whimsical. Look for layouts with dedicated sections for event details, photos and forms to make it easier to organize. Customize the look : Make the design uniquely yours by personalizing colors, typography and other design elements. Align the color scheme with your event’s theme—like soft pastels for a spring wedding or bold tones for a festive celebration. Don’t forget to include design elements like custom icons, patterns or even animations to bring your site to life. Add personal imagery : Photos make your website feel warm and inviting. Add high-resolution images of you and your partner, the venue or even engagement or pre-event photos. Use a mix of candid shots and professional images to tell your story and build excitement for the event. Include event details : This section is the heart of your site. Clearly list the day, date, venue address and timings for each part of the event (ceremony, reception, etc.). You can even embed maps for easy navigation or include nearby accommodation options for out-of-town guests. Create an FAQs section : Preemptively answer questions your guests might have, such as dress code, parking availability or whether kids are invited. This reduces the back-and-forth communication while ensuring everyone has the information they need. For added value, consider including travel tips or suggestions for local attractions. Collect RSVPs : Use a form builder  to set up an RSVP section where guests can quickly respond. Include fields for dietary preferences, plus-ones and other custom options to help you plan accordingly. Automated notifications can also keep you updated as responses come in. Share registry links : Make gift-giving easy by including direct links to your registry. Organize them by category (e.g., home, travel or experiences) so guests can quickly find what they’d like to contribute. If you have multiple registries, consider creating a section with descriptions to guide guests. Pick a custom domain : Give your website a polished and professional feel with a custom domain name that’s easy to remember, like "EmilyAndJamesWedding.com." A unique domain also makes sharing the link effortless and more personal. Share with guests : Once your website is ready, share it through invitations, emails or even social media. Encourage guests to bookmark the page for updates. If your event has a theme or tagline, incorporate it into your messaging to create excitement and anticipation. Learn more about some of the best AI website builders for creating a great looking site quickly. What makes a great wedding website? A wedding website is the perfect way to keep your guests informed, excited and in the loop. Add personal touches, share essential details and create a site that’s just as unforgettable as your big day. Here’s how to make it happen. Start with the essentials Think of your homepage as the first hello for your wedding guests—it should feel inviting and make all the must-know details easy to find. Put the date, ceremony and reception times and venue name and address front and center. If you’re using separate locations, list both clearly and add a link to maps or directions to keep things simple. Share the dress code upfront so no one feels out of place. Your registry should be easy to spot, either in the main menu or its own section. And if your celebration is adults-only, let guests know kindly—no one likes last-minute babysitting surprises. Make RSVPs easy Nobody likes scrambling for a reply card or second-guessing if they RSVP’d correctly. An online RSVP form makes things easy for everyone. Keep it straightforward: name, yes or no, meal choice and plus-one details if needed. Use dropdowns or checkboxes to keep it tidy. Add a quick note about the RSVP deadline and what guests can expect next, like a confirmation email or update before the big day. Want to go the extra mile? Include a spot for song requests or a message to the couple—it’s a fun way to make guests feel involved. Keep everyone in the loop Give your guests the VIP treatment by sharing all the important details. Cover the “extras” like where to stay, how to get there, shuttle schedules and backup plans in case of rain. Got a hotel block? Include the booking info, group code and deadline. A quick, clear timeline can make a big difference—when to arrive, when dinner starts and when it’s time to hit the dance floor. The goal? Keep those last-minute "where do I go?" texts from popping up at 4 p.m. Add your story Your wedding is personal—your site should be too. Tell the story of how you met or got engaged in a way that feels light and fun. It’s your chance to celebrate what makes your relationship unique with the people who matter most. Introduce your wedding party with short, sweet bios and photos—just enough to say “these amazing people are part of our day.” Add a personal touch with your favorite song, an inside joke or a playlist you’ve been curating since you met. It’s the little details that make it feel truly you. Make it interactive and fun Add a countdown to the big day—it’s a simple way to build excitement every time someone visits your site. A guestbook or “Words of Wisdom” section is perfect for friends and family to share advice, sweet messages or favorite memories. Got a wedding hashtag or shared photo album? Create a section for it so everyone can join in the fun. You could even include a quick poll (“Which dessert should we serve?”) to get guests involved in the planning. These little touches don’t just look great—they make everyone feel part of your celebration. Design with your vibe in mind Your site should reflect your wedding vibe. Rustic celebrations pair beautifully with warm tones, greenery and elegant serif fonts. A modern look works best with clean lines, sharp layouts and bold pops of color. Planning something romantic, coastal, glam or garden-party chic? The right template can set the perfect mood. And don’t forget—make sure it shines on mobile since that’s where most guests will be browsing. Wedding website examples FAQ How much does it cost to make a wedding website? It doesn’t have to cost anything. For instance, you can make a free wedding website with Wix. If you decide to upgrade to get access to premium features, you’ll pay $17+ a month for as long as you want to keep the website online. Do I need to be tech-savvy in order to create a website for your wedding? Not at all. With the right website builder, you can do it in a matter of hours. No coding or professional design skills necessary. What information should I include on your website? It depends on the purpose of your site. If you’re building a simple wedding invitation, then it should include the basics like: Date and time Dress code Vanue location Travel information Accommodations RSVP form If you want guests to use the wedding website as a resource, you can add as many details as they need. For instance:  Venue accessibility Parking Shuttle availability Plus-ones and kids Meal options Open/closed bar Inclement weather changes And so on You can also use your website to write a bit about the two of you as a couple and the timeline of your relationship. What features does a wedding website need? In addition to the critical information it needs to include, you can use your website to streamline some of your wedding planning. For instance, you can use a form builder to add a custom RSVP form to your website. That way, you can automate a lot of the data collection and organization you’d otherwise have to do manually. If you’re having a destination wedding, you might also want to create a virtual event. This way, people who can’t make it to the event can tune into the livestream of it from your website. Should my wedding website be public or private? That’s up to you. If you want to keep the affair private, you can create a password-protected website and give only your guests access to it. What's the best URL for a wedding website? The best URL for a wedding website is short, memorable and includes the couple's names or initials. Examples: "johnandjanewedding.com" or "samandalex2024.com." If you can't find your combination with a .com domain extension because it's already been taken, you can opt for a newer one, such as .net or .info. Can I make a free wedding website? Yes, with a website builder like Wix you can create a wedding website for free. What to avoid on a wedding website? Avoid posting sensitive info like your home address, financial details or anything that could put your privacy at risk. Keep personal stories light and skip details you wouldn't want shared publicly. Password-protect pages if you’re including guest lists or other private info. Also, avoid using language your guests may not understand to ensure clear communication and inclusivity.

Get started by:  Creating an online store →  |  Getting a domain → Do you have a product or idea you’d like to turn into an online business? Today, it’s easier than ever to sell online by launching an eCommerce website . Whether you're a seasoned business owner or a budding entrepreneur, the online world offers unlimited opportunities to sell your products to a diverse and ever-growing customer base.  The key to your success is learning how to sell and market your ideas online. This article is your guide, providing step-by-step instructions to transform your online selling dream into reality. From defining your niche to starting your online store , we've got every angle covered to ensure you're equipped with the knowledge to thrive when it comes to selling online. Ready to start selling? Create an online store  with Wix. How to sell online in ten steps Choose your products Research the market and define your niche Build your online store Identify your target audience Set up shipping Set up how you get paid Use a marketplace Optimize and grow how you sell online Market your products and use social proof Offer good customer service 01. Choose your products Choosing which products to sell online can significantly impact the success of your eCommerce business  venture. It's not just about what you want to sell but what your customers want to buy. Here are some steps to guide you in making the best product choices to sell online: Align with your niche: Your products should naturally fit your niche. This alignment ensures your offerings are relevant and appealing to your target audience. Research market demand:  Research the market demand for potential products. Tools like Google Keyword Planner and SEMrush can help you understand search trends and consumer interest in different products. Forecast profit potential:  Consider the profitability of the products. This includes understanding the cost of goods, shipping expenses, and the potential retail price. Use tools like Ahrefs to analyze the profitability of similar products in your niche. Develop a unique selling proposition (USP) :  What makes your products stand out? Whether you focus on quality, price, uniqueness or customization options, your USP should resonate with your target market and be an important factor in your product selection. Consider dropshipping :  If you're hesitant to invest in inventory, consider starting a dropshipping business . This model allows you to sell products directly from suppliers without stocking them, reducing the initial investment and risk. You'll need to create a dropshipping website  to get started. Get feedback:  Before fully committing, poll friends, family, or potential customers within your target market to gauge their interest in your product or service. Social media and customer reviews can provide insights into what products are popular and what improvements or variations could be made. Monitor the responses to refine your offering. Learn more: What is eCommerce? How to sell on Wix Can I sell products on Wix? 02. Research the market and define your niche One of the first and most crucial steps to online selling is finding your sweet spot in the online marketplace – your niche. A well-defined niche helps you focus your business strategy, cater to a specific audience and stand out in a crowded marketplace. But how do you find a niche to sell online that is not only profitable but also resonates with your interests and expertise? Focus on your passion: Start with what you know and love. Your passion can be a key indicator of your niche. This alignment keeps you motivated and lends authenticity to your brand. Perform market research:  Dive deep into understanding potential customers' needs and pain points. Platforms like Facebook, X (formerly Twitter) and Reddit can be goldmines for this kind of insight. Join groups and follow discussions to learn what your target audience is looking for and the problems they face. Analyze competitors:  Understanding what your competitors are doing right (or wrong) can offer valuable lessons. Use tools like Google Keyword Planner to identify market gaps and low-competition areas that align with your interests. (Note: A Google Ads account is required to access the Google Keyword Planner.) Gauge profitability:  The ultimate goal is to make a profit, so it's crucial to assess the financial viability of your niche. Look for keywords with significant search volumes but lower competition, indicating a profitable niche with room for growth. Using tools to help identify your niche to sell online: Several eCommerce tools  can aid your market research by providing valuable insights into market trends, consumer behaviors and competitive landscapes. As a result, you can make better- informed decisions about your niche and target audience.  03. Build your online store There’s a lot to know about how to start a business  online and building your online store is a critical step in your journey toward selling online. The best eCommerce platforms , like Wix, make this process straightforward and accessible, even for those with no technical background.  Here’s how you can build an engaging and functional online store using Wix: Choose a website template : Wix offers a variety of online store templates . Select one that aligns with your brand and niche. These templates are visually appealing and user-friendly. Customize your website design :  Personalize your chosen template to match your brand identity. Wix's drag-and-drop website builder  makes it easy to customize layouts, add images, and change color schemes without coding. Add your products:  Upload high-quality product images, write detailed descriptions, and add prices. Wix allows you to create a detailed product catalog that is informative and easy to navigate. Optimize for SEO:  Use Wix's built-in SEO tools  to optimize your store's visibility in search engines. This includes customizing your page titles, meta descriptions and URLs. Test mobile friendliness:  Ensure that your online store is mobile-friendly. Wix templates look great on desktop and mobile devices, providing a seamless shopping experience for customers. Still, testing your website from multiple devices is always good practice to create a consistent and cohesive user experience. Select a business name : As a general rule of thumb, your business name should be memorable, catchy, and easy to spell. If you’re struggling to develop a name for your store, Wix offers a free store name generator  to spark your creativity.  Install supportive apps: Enhance your store's functionality by adding apps from the Wix App Market . 04. Identify your target audience In order to sell effectively online you'll need to tailor your online store and marketing efforts  to meet your customer’s needs. This requires you to identify and understand your target audience. In turn, you can create more effective marketing strategies, enhance customer engagement and increase the likelihood of successful sales. Here’s how you can pinpoint and connect with your ideal customers to understand how to sell online: Define demographics:  Start by defining the age, gender, location, income level, education level, and occupation of your potential customers. These demographics provide a basic understanding of who your audience is. Create customer profiles:  Delve into the lifestyle, interests, values, attitudes, and opinions of your target audience to create ideal customer profiles. This deeper understanding helps in creating more personalized marketing messages. Identify a need:  Identify your target audience's specific needs, pain points and preferences. What are they looking for in products or services in your niche? How can you solve their problems or improve their lives? 05. Set up shipping Each shipping method has different advantages and caters to different types of products and customer experiences. Choose an appropriate shipping strategy based on your type of business  model, product types, and the type of customer experience you want to create.  Flat rate shipping: A uniform shipping rate regardless of product size, weight or quantity. Ideal for similar-sized products. Free shipping: Encourages purchases by offering no shipping cost, often with conditions like minimum order value. Absorbed by the business or included in product pricing. Fixed-rate shipping: Shipping costs vary based on criteria like weight or product type, offering more cost-reflection accuracy. Real-time carrier rates: Shipping charges are based on live rates from carriers (UPS, FedEx, USPS), reflecting actual costs by weight and destination. Local delivery:  A cost-effective option for significant local customer bases, using personal delivery or local couriers. International shipping: Covers global reach with higher rates and considerations for customs and import taxes, requiring clear cost and delivery time communication. Wix allows integration with various shipping providers to automate the eCommerce shipping  process, provide real-time shipping rates, and streamline order fulfillment. See our Guide to Setting Up Shipping, Delivery and Pickup  for detailed setup and configuration instructions. 06. Set up how you get paid Once you have set up your online store, it’s time to set up a reliable, efficient, seamless payment system. Wix Payments offers a streamlined card payment solution  to handle transactions smoothly no matter where your customers are located or what currency they use. For detailed setup instructions, read:   Completing your Wix Payments account setup . Wix Payments allows you to manage all transactions directly through your Wix account and can integrate with various accounting software. It supports several payment methods, including credit cards, debit cards and digital wallets, making it easier for customers to complete purchases.  Your customers' transaction data is protected with Wix's robust security measures , giving you and your customers peace of mind during transactions. Additionally, Wix's built-in fraud protection mechanisms safeguard against unauthorized transactions and reduce the risk of chargebacks. Track and manage all transactions through the dashboard. This centralized system helps you monitor sales, discounts, refunds and payouts seamlessly. 07. Use a marketplace to expand your sales channels Diversify your reach and increase revenue potential by leveraging multiple sales platforms. This allows you to tap into different customer bases and maximize your online presence allowing customers to shop your products and buy from you no matter where they are. Here are some sales channels to consider: Facebook Marketplace: With billions of users, Facebook is a vast marketplace. You can use Facebook Shop to sell directly from your page, join Facebook groups related to your niche, or use Facebook ads to target specific demographics. Learn more about how to sell on Facebook . Etsy: Ideal for handmade, vintage, and unique goods, Etsy offers a niche market with a community of engaged customers. It's particularly beneficial if your products cater to a creative or artisanal audience. Learn more about how to sell on Etsy. Amazon: As one of the largest global marketplaces, Amazon can significantly increase your product’s visibility. Utilizing Amazon's fulfillment services can also streamline your shipping and customer service processes. Learn more about how to sell on Amazon . eBay: Known for both auctions and regular sales, eBay is versatile and attracts a diverse audience. It's particularly effective for rare items, collectibles, or products that benefit from a bidding process. Learn more about how to sell on eBay. TikTok: A rapidly growing platform, TikTok is excellent for creative marketing and reaching a younger audience. Utilize TikTok's unique video format to showcase your products engagingly. Learn more about how to make money on TikTok. Instagram: With its visual focus, Instagram is perfect for showcasing products through high-quality images and stories. Instagram Shopping also allows for direct sales through the app. Learn more about how to sell on Instagram . Pinterest: Ideal for lifestyle, decor, fashion and DIY products, Pinterest helps drive traffic to your website through visually appealing pins linked to your products. YouTube : The second most visited website in the world is a great place to attract potential buyers. Learn more about how to sell on YouTube . 08. Optimize and grow how you sell online Once your online store is up and running, the focus shifts to optimization and growth to expand your online store’s success. Continuous improvement and adaptation is key to meeting the evolving needs of your customers. There are many ways to maintain a competitive edge while keeping your customers engaged and coming back for more.  Monitor performance: Regularly review your store’s performance using Wix analytics tools  or third-party tools like GA4. Track metrics, such as website traffic, conversion rates, bounce rates and customer engagement, to understand your store's strengths and areas for improvement.  Get customer feedback: Actively seek and respond to customer feedback. This not only helps in enhancing your products and services but also builds customer loyalty. Consider implementing features like customer surveys or feedback forms on your website. Monitor market trends: Stay abreast of the latest market trends and consumer behaviors. Adapting to these trends can help you remain relevant and appealing to your target audience. Search engine optimization (SEO): Optimize your website for search engines to improve visibility organically. Include relevant keywords, create quality content and ensure your site is mobile-friendly and fast-loading. Expand product lines: Consider expanding your product lines or offering complementary products. This can attract new customers and provide more options for existing customers, increasing sales and customer retention. Refine your strategy:  Regularly review and adjust your marketing strategy based on performance data and customer feedback. Experiment with different marketing tactics and channels to find what works best for your audience. Use automation:  Implement automation tools to streamline operations like inventory management, order processing and customer service. Efficient operations can reduce costs and improve customer experiences. For example, you can grow your online store with Wix AI Site Chat , which delivers real-time support that keeps customers engaged and ready to buy. Easy to set up and always on, it smooths the path to checkout so your store keeps moving, even when you’re off the clock. You can also check out the Wix AI Site Chat overview  for a deeper look at how it works. Explore new markets:  Consider expanding into new markets or demographics as your business grows. Research and test these markets before fully committing to ensure they align with your business strategy. 09. Market your products and use social proof Once you’ve built your online store, added products, and configured shipping and payment options, it’s time to start driving traffic to in order to be able to sell online profitably.  A multi-channel marketing approach is an essential step in attracting and engaging customers online. In fact, a well-crafted marketing strategy can significantly enhance your online store’s visibility and sales. Let’s take a look at some of the top ways to sell online and extend your customer reach: Social media marketing: Platforms like Facebook, Instagram and TikTok are potent tools for reaching and engaging with your audience. Share compelling content, interact with your followers and use targeted ads to reach potential customers. Partnerships and collaborations:  Collaborate with influencers, bloggers or other businesses to reach a wider audience. This can include sponsored content, affiliate marketing or co-branded products. Paid advertising:  Invest in paid ads on platforms like Google AdWords, Facebook and Instagram. Target ads to specific demographics, interests and behaviors, ensuring potential customers see your products. Email marketing:  Build an email list and engage subscribers with regular updates, exclusive offers and personalized content. Email marketing is a great way to nurture leads and encourage repeat business. Content marketing: Create valuable content related to your products, such as blogs, videos or infographics. This helps in SEO and establishes your brand as an authority in your niche. You can also leverage social proof to build trust and credibility with potential customers. Social proof can take many forms, such as customer reviews, testimonials, influencer endorsements or case studies, and it serves as validation that others have had positive experiences with your product or service. By showcasing positive feedback and experiences, you reassure potential buyers about the quality and reliability of your offerings. Including elements of social proof on your product pages, social media platforms or marketing campaigns can significantly influence purchasing decisions, helping to boost conversion rates and foster customer loyalty. If you’re a solo entrepreneur, you may need to start with one or two of these strategies and add more as you go. Choose the strategies that are feasible for you to maintain consistently and are most likely to reach your target audience as you start selling online. 10. Offer good customer service Providing exceptional customer service is important in successful online selling. In today's competitive marketplace, buyers have plenty of options, and the service they receive can significantly influence their purchase decision and overall customer experience. To offer outstanding customer service, make sure you respond promptly to inquiries, address concerns and resolve issues efficiently. Implementing a user-friendly FAQ section on your website can help address common questions quickly. You can also consider providing various channels for support, such as live chat, email and social media, to make it easy for customers to reach you. Offering personalized service, such as follow-ups and thank-you messages, can foster a positive relationship too. How to find products to sell online : spot hidden frustrations, explore untapped niches, and turn overlooked problems into products people actually want. Which products are most profitable to sell online? Choosing what to sell online can significantly impact your store's profitability. Some product categories consistently perform well due to high demand, good profit margins, or growing market trends. Here are some of the most profitable product categories to sell online: Beauty and personal care products: The U.S. is the revenue leader in this category, with an average profit margin of  40% . The market is projected to reach $104.74 billion by 2025 and grow at an annual rate of 2.90% (CAGR 2025-2030), showing significant potential for new businesses. Learn more about how to start a beauty business . Apparel: With an average net profit margin of 7.06% and a global industry revenue projection exceeding $1.94 trillion  by 2027, your online clothing business could present substantial returns and growth opportunities. Home decor:  Thanks to an evolving consumer focus on eco-friendly products and smart home innovations, the global home decor market is poised to reach $1.1 billion  by 2032. With an average profit margin of 20%, this sector could result in a potentially lucrative business opportunity​. Candles:   The candle industry is expected to grow to $20.10 billion by 2030, with a 6.4% annual growth. High demand among female millennials for stylish home decor offers an average profit margin of 50%. Children’s toys:  Reaching $108.29  billion in 2023, the global toy market is projected to grow to $156.96 billion by 2032 at a CAGR of 4.1%. This could be a viable business opportunity with a 30% average profit margin​. Sunglasses:  With an average profit margin of 50%, the global sunglasses market is poised to reach $25.83 billion  in 2024, with a projected CAGR of 4.38% from 2023 to 2027. You could tap into this growth, fueled by increasing worldwide demand for functional and fashionable sunglasses, with significant revenue and profitability potential. Collectibles and vintage items: The collectibles market, valued at $458.2 billion  in 2022 and expected to surpass $1 trillion by 2033, offers an average profit margin of 30%, with the rarity of items significantly impacting your potential profits. Baby products:  Valued at $320.65 billion  in 2023 and an average profit margin of 40%, you can capitalize on the baby products sector’s growth at a CAGR of 5.9% from 2024 to 2030. This growth is largely driven by a demand for high-quality, chemical-free products focused on baby health and hygiene​. Online courses:   If you like to develop courses, you could build a successful business within the online education sector. The market is expected to show an annual growth rate (CAGR 2025-2029) of 8.20%, resulting in a projected market volume of $279.30 billion by 2029. The Wix eCommerce platform includes tools to help you create and sell your programs and courses online. Meal planning: With an average profit margin of  9.28% , your meal planning and food prep business can address various dietary needs and preferences, gaining popularity due to busy lifestyles and focusing on health and wellness​. Small electronics and accessories:  Tap into the growing market for small electronics like earbuds, Bluetooth speakers, watch and laptop accessories with profit margins ranging from 25% to 80% for sellers. Learn more: How to sell party supplies online Online products to sell: explore different types of products, from practical solutions to trending items, that people are eager to buy. What are the easiest products to sell online? Selling online starts with choosing the right things to sell, whether it's your own creations or items from suppliers. Making your own products gives you control over design, branding and marketing, offering something unique like handmade candles, custom mugs, t-shirts or digital downloads. Sourcing from suppliers is quicker and easier to start. Focus on products that are simple to ship and market for online success. Easy to market : Choose products that come with ready-to-use marketing tools. For example, a supplier might offer visuals for personalized jewelry or a demo video for a wireless electric cleaning brush, helping customers quickly connect with the product. Easy to ship : Focus on small, lightweight, durable products to keep shipping costs low and avoid damage. Items like phone cases or tote bags are ideal because they’re cost-effective and hassle-free to deliver. Widely available : Avoid stock issues by choosing products from multiple suppliers. Relying on one supplier can lead to delays or shortages. Items like custom T-shirts or coffee mugs are easy to source from different manufacturers, keeping your inventory reliable. Easy to communicate and understand : Products with a clear purpose are easier to sell. Picture fridge organizers—they instantly show their value, like creating a tidier kitchen, without the need for a lengthy explanation. Evergreen products : These sell year-round, no matter the season. Think reusable water bottles, scarves, home decor or yoga mats. Evergreen items provide steady sales and save you from constantly adjusting your marketing strategy and online store content. Where can you sell online? Choosing the right platform to sell online is key to connecting with your target audience and achieving your business goals, whether you’re building your brand or expanding your reach: Your own online store:  Create a fully branded, customized shopping experience by building your own online store. Wix makes setup simple, giving you complete control over how you present your products. This helps you establish a unique brand identity, build trust and maintain ownership of your data. Tailor your marketing strategies and deliver a seamless shopping experience that’s all yours. Marketplaces:  Reach millions of potential customers quickly with marketplaces like Amazon, eBay, Etsy or Facebook Marketplace. These platforms are great for accessing a built-in audience without needing to drive traffic yourself. Each marketplace has its strengths—Etsy is perfect for handmade or vintage items, while Amazon works for almost any product. Keep in mind that fees and limited branding control can be part of the trade-off. Social media platforms:  Sell directly to your followers with tools like Instagram Shopping, Facebook Marketplace or Pinterest. Social media is ideal for visually-focused brands and connecting with customers in a more interactive way. Consistent posts and engaging content can turn your profiles into powerful sales channels, all while keeping your audience close. How to sell online with Wix Wix makes it easy for new and growing businesses to sell online. Its AI website builder  help you create an instant online store and you can start with a free plan to test your ideas. When you're ready, upgrade to a paid plan to connect a custom domain name  and access advanced eCommerce features. Wix lets you build an eCommerce website  in minutes without needing extra platforms or plugins. It even supports dropshipping and automated dropshipping options , so you can sell products without managing any inventory. Create your eCommerce site Set up your store   With Wix’s AI-powered website builder  and pre-designed website templates, you can create professional store pages in minutes. Add high-quality images, clear pricing and detailed product descriptions. Organize items into categories to make browsing easy for customers. Manage inventory , shipping, and dropshipping Track stock, set low-inventory alerts and manage product variations. Wix integrates with dropshipping apps to automatically fulfill orders from suppliers. You can also set shipping rules based on location, weight or price to simplify logistics. Accept payments securely Wix payment processing  accepts all major credit cards, PayPal and digital wallets. You can even set up recurring payments for subscriptions. All your transactions are encrypted so they're super safe. Promote and optimize   Use Wix’s marketing tools to run email campaigns, create pop-ups, offer discounts and improve SEO. Analytics show which products perform best, helping you make smarter decisions to grow revenue. Expand your reach Link your Wix store to marketplaces like Amazon and Etsy. Easily connect with social platforms such as Instagram and Facebook. Manage all sales from one simple dashboard. This saves time and cuts down on complexity. Pros and cons of selling online While selling online offers numerous opportunities, it's essential to consider the advantages and challenges involved. Understanding these can help you make informed decisions and strategize effectively for your online business. Pros of selling online Global reach:  Online selling breaks geographical barriers, allowing you to reach customers worldwide. Scalability:  Ecommerce platforms allow you to scale and grow your business to handle increased demand without significantly increasing overhead costs. Lower operating costs:  Compared to physical stores, online selling typically involves lower startup and operational costs. Convenience : Ecmmerce allows for 24/7 operations, offering convenience to you and your customers. You can be always selling. Personalization and targeting:  Online platforms provide data that can be used for personalized marketing and precise targeting of your audience. Cons of selling online Intense competition:  The online marketplace is crowded, making it challenging to stand out and attract customers. Logistical challenges:  Managing shipping, handling returns and ensuring timely delivery can be complex. Customer service demands:  Providing effective online customer service requires prompt responses and can be resource-intensive. Pro tip: Help shoppers find answers by making your return policy easy to find on your website and creating a FAQ to answer commonly asked questions. Technical issues:  Running an online store requires dealing with website maintenance, cybersecurity and potential technical glitches. However, with Wix, the security and technical details are managed for you so you can focus on running your business. Dependence on digital marketing:  Ecommerce success relies heavily on digital marketing, which can be a steep learning curve for some. Tips for selling online successfully To thrive as an online seller, adopting eCommerce strategies that set your business apart and drive business growth is essential. Here are some key tips to help you succeed when it comes to selling online: Careful product selection:  Choose products that are in demand and have a good profit margin. Use market trends and customer preferences to guide your selection. Effective marketing: Utilize multiple marketing channels to reach your audiences, such as social media, SEO, influencers, email marketing and paid advertising. Tailor your marketing strategies to align with your target audience's interests and behaviors. Engaging social media presence:  Beyond using social media to market your products or services, utilize social media platforms to connect with your audience. Share engaging content regularly, interact with your followers and build long-term relationships. Excellent customer service:  To build trust and encourage repeat business, provide outstanding customer service. Respond promptly to customer queries, handle issues efficiently and actively seek feedback to improve your services. Use of analytics:  Leverage analytics tools to gain insights into your customer behavior, website performance and the effectiveness of your marketing strategies. Use this data to make informed decisions and adapt your online selling strategy for better results. Optimal website performance :  Regularly update and optimize your website for speed, ease-of-use and mobile responsiveness.  A well-optimized website attracts more visitors and improves user experience, leading to increased sales and customer loyalty.  High-quality product images:  Use clear, high-resolution images to showcase your products. Quality visuals can significantly impact customer perception and decision-making when it comes to buying online. How to sell online FAQ What's the best platform to sell online? The best platform for selling online depends on the specific market and products you choose to sell. When choosing a platform, it's important to look for one that offers a full suite of eCommerce solutions, like Wix, such as automation, newsletter, marketing, integration and security. These features can help you maximize your sales online. How can I legally sell products online? There are a few things you need to do to legally sell products online : Register your business :  If you are selling products online, you will need to register your business with the state in which you reside. This will give you the legal right to sell products and collect sales tax. Obtain a seller's permit:  A seller's permit is a license that allows you to collect sales tax from your customers. You can obtain a seller's permit from your state's Department of Revenue. Comply with all applicable laws and regulations:  There are a number of laws and regulations that govern the sale of products online. These laws vary from state to state, so it is important to research the laws in your state. Do I have to pay taxes on items I sell online? Yes, you may have to pay taxes on items you sell online. The amount of tax you owe will depend on your location and the type of products you sell. You may also need to pay income tax on the profits you make from selling products online. How to sell online from home? To sell online from home, start by choosing a platform that aligns with your products, such as eBay, Etsy or Wix. Create detailed product listings with clear descriptions and high-quality photos. Set competitive prices and consider offering discounts or promotions to attract buyers. Use social media and online communities to market your products. Implement seamless payment processing and shipping logistics. Provide excellent customer service to build trust and encourage repeat business. Continuously monitor sales and adjust strategies accordingly to optimize your online selling experience. Where can I buy products to sell online? You can source products to sell online from various places, including wholesale suppliers, manufacturers, dropshipping companies, liquidation sales and online marketplaces like Alibaba, AliExpress, DHgate and Amazon. Additionally, consider attending trade shows, networking with local businesses, or using platforms like SaleHoo or Worldwide Brands to find reliable suppliers. Conduct thorough research to ensure quality, pricing and shipping options align with your business goals. Moreover, explore niche-specific forums or social media groups to discover unique products or connect with small-scale producers. Ultimately, diversifying your sourcing channels can help maintain a competitive edge in the online marketplace. How can online sellers tap into the growing market for subscription-based products and services? The best way is by developing their own subscription business model, based on whatever product they plan to sell online. Consider the following: Creating curated monthly product boxes Offering tiered membership plans with exclusive benefits Providing automatic replenishment services for consumables Developing digital content subscriptions related to your products Implementing a "Subscribe & Save" option for repeat purchases What innovative strategies can online sellers use to recreate the tactile experience of in-store shopping? Offering augmented reality (AR) try-on features Providing detailed 360-degree product views Creating interactive product demonstrations or unboxing videos Offering virtual personal shopping appointments

Bring your inspiration to life with a Wix website →   In today’s digital landscape, there’s nothing more professional than having a website  to present to recruiters, colleagues and interviewers when you’re looking for your next big opportunity. According to CareerBuilder , 70% of employers reference personal websites  when considering applicants. A resume is designed to showcase the best of your abilities, acting as an online portfolio and CV that’s ready to impress prospective clients at any moment.  We’ve compiled the best resume website examples, highlighting the stand-out elements that give these professionals a competitive edge. Representing a   wide gamut of professions, these CV website examples will help you learn how to plan a website  that goes beyond the traditional resume to effectively represent your unique personality and skill set.    PS, creating a resume website  of your own doesn’t have to cost you a ton of time or money.  If you’re interested in learning how to make a professional website  to present your resume, you’ve come to the right place. With the right resume website builder  and templates (which we’ll highlight at the end of this blog post) you can feel confident representing your achievements with a strong online presence.   Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best resume website examples Your resume doesn’t have to live in a PDF. A standout resume website can showcase your skills, personality and career story far better than a static document ever could. This guide highlights CV websites that do just that—with smart layouts, personal branding and interactive features that help them stand out in competitive industries. You'll also get practical takeaways for creating your own, from choosing the right design to writing compelling copy. How we chose the resume website examples What we looked for Why it mattered Strong personal branding Memorable visuals and messaging that reflect the individual Clear professional summary Concise storytelling that highlights expertise and goals Design and usability Clean layouts that are easy to navigate and mobile-friendly Work samples or experience Portfolios, projects or detailed experience sections Calls to action Easy ways to contact or download a traditional resume “A strong personal brand can help you stand out in your field, attract professional opportunities and establish credibility.” - Caroline Mignaux, co-founder of Agence Personnelle and host of Marketing Square podcast 15 best resume website examples  Below is our roundup of the best resume website examples built on Wix. From these great CV examples, you can get ideas for your own website design , including ideas for what sort of web pages , content and website features  you’ll need to represent your own professional presence online.   Christina Sterbenz Danielle Gorodenzik Matt Lewis Kendall Brandt Tobias Becs Lauryn Higgins Toni Bonini April McCain Anissa Hexton Jenna Gross Akin Yemi Elizabeth Bullard Danielle Matthew Matt B. Atkins Cameron Renfrow 01. Christina Sterbenz: Best editor and writer resume website example With one glance at the top fold of Christina Sterbenz ’s resume website, her skill as a bold and talented writer stands out. With a design that’s minimalistic, yet full of personality, Christina combines strong website copy with an engaging user interface  to foster a connection with potential clients.    Key takeaways:  As a writer, there’s no better way than look to Chistina’s bold website copy as an example of how to showcase her talent from the get-go.   Christina’s homepage is simple, but engaging. The writer employs a subtle website color scheme and hover animations for an intriguing interaction with visitors.  Christina’s resume page is clean and concise to highlight the most important aspects of her experience. It’s a great example of how to write a resume  that will confidently engage future employers.   Be inspired: Resume design ideas Like what you see? Build your own resume website using this same template. Template name: Creative CV website template 02. Danielle Gorodenzik: Best curator resume website example Danielle Gorodenzik  has a great resume website example, demonstrating how a clean design and thoughtful content can facilitate an exceptional user experience to contribute to her professional presence. All together, Danielle’s resume site showcases her attention to detail, aesthetic sense and organizational skills—all essential qualities sought after in an art writer and curator.  Key takeaways:  An organized website layout  alongside intuitive navigation makes Danielle’s resume website well-organized and user friendly. Danielle’s resume site opens right up to the About page, providing a strong introduction to the curator’s portfolio and CV.  Danielle includes social media links in her website’s footer, giving visitors the opportunity to follow her pages on LinkedIn, Facebook, Spotify and Instagram—as well as providing easy access to her inbox.  Like what you see? Build your own resume website using this same template. Template name: Artist website template 03. Matt Lewis: Best creative director resume website examples  He’s kind of a jack-of-all-creative-trades, which is why Matt Lewis ’s versatile resume website example perfectly suits his diverse professional background. Matt uses the right combination of visual and written content to draw attention to his diverse talents and personal brand.    Key takeaways:  In this resume website example, a black and white color scheme creates a minimal and calming effect, allowing visitors to read and focus on Matt’s not-so-minimalistic experience and diverse set of skills.  Matt’s About page lists his “Top 10” TV shows and films, adding personal touch to engage with his creative and media-oriented audience.  Each of the projects highlighted on Matt’s homepage has its own landing page. This provides intuitive navigation on his site, and is also useful if he wants to build a landing page  to promote each individual project.  A professional headshot, like in Matt’s resume website, is a great chance to make a friendly, professional impression to show off your personality.  Like what you see? Build your own resume website using this same template. Template name: Interior designer website template 04. Kendall Brandt: Best graphic design resume website  Kendall Brandt  has one of the best graphic design resume examples  on our list, using her site to hone in on a diverse portfolio of work. On top of her love for illustration and color, visitors to Kendall’s graphic design resume site will have the chance to dive into the professional world of the designer and connect to her passion and skill.    Key takeaways:  Kendall’s website opens right up to her work portfolio, leaving no time before visitors are introduced to her versatile skill set.  Each page of Kendall’s graphic design portfolio describes the research, challenge and objectives of the process. This way, potential employers get a sense of her dedication to approaching graphic design as a way of problem solving.  Every web page also includes high quality photography, providing visual representation of the various stages within each project, from start to finish.  Like what you see? Build your own resume website using this same template. Template name: Graphic designer website template 05. Tobias Becs: Best athlete resume website example  Tobias Becs  is an all-star football player, boasting an impressive resume of awards and world records. Off the field, this sports star and content creator has an even more innovative journey, and is the active founder of Off-Pitch and 4freestyle—two of the biggest sports brands for freestyle and street football.  Not only does Tobias promote his talent and the art of free-style footballing, he’s also showcased his ability to master how to start a business . Let’s see how Tobias fits it all into his resume website example to reach his goals, on and off the field.  Key takeaways:  Tobias immediately shows visitors that he’s an athlete, with a hero image of him juggling a soccer ball. The photograph is full screen and high-quality, presenting an impressive and professional appearance.  Included in his homepage is his Instagram feed, where visitors can click-through to join his following. Social media is a great way to build engagement, grow a more diverse audience, and increase web traffic .   As a business owner, Tobias uses his resume website as a launching pad for interested visitors. He incorporates links to his business website  directly in his “About Me” text.  Like what you see? Build your own resume website using this same template. Template name: Coming soon landing page website template 06. Lauryn Higgins: Best journalist resume website example  Lauryn Higgins  is no ordinary writer—the two-time Pulitzer Prize winning journalist contributes to some of the biggest names in news, and has covered major events from tracking the Covid-19 pandemic to the Russia Ukraine War. Lauryn’s site combines well-crafted language and clean design elements to get right to the point. The resume website showcases her exceptional experience and reflects the passion she has for her journalistic career.   Key takeaways:  Lauryn’s writing portfolio highlights her impressive experience in a visually appealing way. She uses the logos of publications she’s contributed to, like PBS, The New York Times, Vogue and more, linking these images directly to her author page on each site.  A serif font used in the titles of Lauryn’s resume website reflects her profession as a journalist. Pairing this with a modern sans serif font for longer content enhances user experience and readability.  On her resume, Lauryn uses a custom business email to give her freelance services a more professional quality   when future clients want to be in touch.  Like what you see? Build your own resume website using this same template. Template name: Food photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 07. Toni Bonini: Best art director resume website example   As an art director, Toni Bonini ’s website design already does a great job at showcasing her creative talents before diving into the specifics of her resume. Toni uses her vibrant website design to create an unforgettable impression for first time visitors. Using attention to detail and a perfectly balanced user interface, the colorful resume website puts her portfolio of work at the forefront, relying on vibrant visuals to grab the attention of visitors.   Key takeaways:  By displaying her portfolio on the homepage, and representing each category of work with colorful shapes, Toni invites us to dive into many aspects of her creative work, without overwhelming visitors.  Toni’s blog, Flamingos + Fringe, is a great way for her freelance business to gain a following, and gives potential clients the chance to learn more about her interests, expertise and passions in the creative world. It can also improve her site’s SEO , acting as a strategy to increase organic traffic. Like what you see? Build your own resume website using this same template. Template name: Illustrator website template 08. April McCain: Best portfolio resume website  April McCain ’s resume website focuses on bringing attention to her graphic design portfolio. With a meticulous color scheme and personalized elements such as photographs, a custom logo and unique animation, this is one of the best examples of how to use your website design to amplify your personal brand.  Key takeaways:  A striking trio of headshots add a professional and personal touch to April’s homepage, immediately highlighting the designer’s distinctive character.  Throughout the site, a black and pink color scheme is used to turn April’s artistic flair into a personal brand. This is implemented in the website background, website text and her professional logo.  Clean typography and modern fonts are used to present the designer’s content, from her website’s favicon, to the clean website copy.   Like what you see? Build your own resume website using this same template. Template name: Graphic designer website template 09. Anissa Hexton: Best marketing resume website   Anissa Hexton 's online CV captures her decade of experience in marketing and branding with a clean friendly design. The homepage instantly introduces her with a professional headshot and a warm welcome while simple buttons lead visitors to her resume, projects and background.  Key takeaways:   A personable introduction makes the site feel professional yet approachable.  Clear call-to-action buttons guide visitors to her work.  Multiple contact options (phone, email, LinkedIn) make networking easy. Like what you see? Build your own CV website using this same template. Template name: Business CV website template 10. Jenna Gross: Best home designer resume website example Jenna Gross 's website for Colordrunk Designs is a direct reflection of her fearless approach to interiors—bold, colorful and full of personality. The site immediately sets the tone with vibrant imagery and playful design elements that echo her mastery of mixing patterns and hues. Visitors are greeted with an inviting aesthetic that feels both polished and approachable, showing off Jenna's ability to create spaces that are sophisticated yet fun.  Key takeaways: The portfolio section is the heart of the website, filled with photography that captures Jenna's signature use of color and eclectic combinations. Each project feels dynamic, giving potential clients a clear sense of her creativity.  Her "about" page tells her story in a personal and engaging way, outlining her path from New York fashion to Southern interiors—helping clients connect with both her experience and personality.  Her email is placed in the footer making it simple and straightforward for potential clients to reach out. Like what you see? Build your own resume website using this same template. Template name: One page layout website template 11. Akin Yemi: Best musician resume website example   Akin Yemi  is a musician who uses his resume website to promote his one-of-a-kind tracks, tours and videos. The colorful site is full of imagery that showcases the artist’s musical talent and presents himself in a trendy, composed and professional light.  Key takeaways Full screen images of Akin in the studio or performing in front of a live audience uplift the resume website visually, but also give visitors a glimpse at his professional activity and experience.  As a musician, it’s a strategic move to add a musical track to his website, featuring one of his own compositions. He also connects his site to Spotify, SoundCloud and Apple music pages, inviting us to listen to more.  A page dedicated to upcoming tours is a great way to promote Akin’s upcoming shows and sell tickets to his following.  Like what you see? Build your own resume website using this same template. Template name: Musician website template 12. Elizabeth Bullard: Best illustrator resume website example  Elizabeth Bullard  is a digital artist with an extensive portfolio to showcase her work. The artist uses a resume website to exhibit images of her creations, from double exposure photographs and illustrations, to her work in typography and advertising.  Key takeaways:  An abstract video background is a great way to highlight Elizabeth’s creative side, giving her homepage a dynamic effect without distracting too much from the artist’s own creations.  The extensive website menu gives visitors the chance to view a wide range of Elizabeth’s work. Visitors can click on each clearly labeled topic to open a new web page of her portfolio.  Like what you see? Build your own resume website using this same template. Template name: Illustrator website template 13. Danielle Matthew : Best marketing resume website  Danielle Matthew 's website shows how clear positioning, visual polish and smart messaging can make a marketing professional shine. Her site instantly tells you who she is, what she does and what she brings to the table, all wrapped up in a design that's engaging, modern and super easy to navigate. Key takeaways: Right from the start, Danielle states her value proposition. It's bold, forward-thinking and designed to grab attention from brands wanting someone who can drive real change. Calls-to-action are perfectly placed: a "See Full CV" link, a "Get in Touch" button—every section shows visitors exactly how to take the next step (connect, hire or learn more). Her website also includes a direct messaging feature so visitors can reach out right away without bouncing around to different pages. Like what you see? Build your own resume website using this same template. Template name: Creative CV website template 14. Matt B. Atkins: Best digital marketing manager resume website Matt B. Atkins 's resume website positions him as a forward-thinking digital marketing manager with over a decade of experience. His homepage makes a strong first impression with bold typography and a confident introduction backed by a clean modern layout.  Key takeaways:  Matt's website engages visitors with a dynamic graph showing his professional knowledge across important skills. His portfolio pages present projects through clean visually striking graphics. Matt's website includes a contact form making it easy for potential clients or employers to reach out directly. Like what you see? Build your own resume website using this same template. Template name: UX designer website template 15. Cameron Renfrow: Best interior designer resume website Cameron Renfrow  is an interior designer whose resume website presents Cameron's portfolio in a visually striking and organized way. The site immediately shows off his design aesthetic and professional experience allowing potential clients and collaborators to explore his work with ease. When starting a business of your own, tools like a resume template,  business name generator  and  logo maker  are excellent ways to get your online presence off the ground.  Key takeaways: Cameron shows his projects through high-quality images giving visitors a clear sense of his style and versatility.   The website includes a contact form and links to social media making it easy for potential clients to reach out and start collaborations. Like what you see? Build your own resume website using this same template. Template name: Food photographer website template Editor’s note: Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Recommended CV website templates  Ready to create a CV website of your own? There’s no better way to start than by using a professional  website template . When considering  how much a website costs  and  how long it takes to build a website , starting with a template and customizing it to match your personal brand will save you both—time and money.  The following CV website templates are all built on Wix, and provide examples of how each design will start you off with the right foundations. Below, we’ll point out the stand-out features of each and why they’re a solid tool for making your own resume website. 01. Business CV website template  For business professionals, a minimalistic design is ideal for highlighting your experience. This resume website features a clean, organized layout with pre-made sections for your skills and work history. Use this business CV website template . 02. Creative CV website template  This creative resume template gives you all the foundations to show off your imaginative personality. Using modern fonts and an asymmetrical website layout, it’s the perfect start to a creative portfolio that help you represent your skills and ideas.  Use this  creative CV website template. 03. Academic CV website template Who says academic CVs have to be dull? This polished scholarly template lets you showcase your achievements with style. From a clean, organized layout to sections for your credentials, publications, and experience, it’s designed to make your academic journey shine. Customize it with your unique qualifications and let your expertise take center stage. Use this academic CV website template . Essential components of a resume website A great resume website is more than just a list of your past jobs; it’s a dynamic space that tells your professional story. Think of it as your personal online headquarters where recruiters and potential clients can see who you are and what you bring to the table. Let's walk through the components that will help you build a resume website that gets you noticed. Clean design First impressions matter and a simple, professional design lets your accomplishments shine. A minimalist layout with clear structure helps visitors find what they need without distractions, showcasing your organization and professionalism from the first click. Contact information Make it easy for recruiters or clients to reach you. Place your email, phone number or a contact form in a prominent spot like the header or footer. The simpler it is to get in touch the more likely they’ll reach out. A professional photo A high-quality headshot adds a personal touch and builds connection. It shows you take your personal brand seriously. Choose an image that reflects your personality and suits your industry. A portfolio of your work This is your chance to shine. A portfolio shows rather than tells what you can do. Whether you're a writer, designer, developer or photographer, include your best projects to prove your skills. Detailed work experience Clearly outline your professional history with roles, responsibilities and achievements. Use bullet points for easy scanning, making it simple to see the impact you’ve made. Relevant links Add professional links like your LinkedIn profile or portfolio. These let visitors explore your work, achievements and expertise in more depth. Ready to land your dream job? Check out the  best resume website builders  and make a professional resume that gets noticed. Best resume website examples FAQ What is a resume website? A resume website is a personal site dedicated to your professional experience, skills and portfolio. It’s more interactive than a paper resume, allowing you to share your career story through text, images and project examples. Why should I create a resume website? A resume website gives you a space to control your professional narrative. It allows you to present a more complete picture of your abilities than a one-page document ever could. You can include a portfolio, share testimonials and give potential employers a better sense of your personality and work ethic. How do I start building a resume website? Getting started is straightforward. You can begin with a website builder that offers customizable templates. From there you can add your personal information, upload your work and adjust the design to match your personal brand. Can I use templates to create a resume website? Absolutely. Using a professionally designed template is a great way to build a polished website quickly. You can choose a design that fits your industry and then customize it with your own colors, fonts and content to make it uniquely yours. How much does it cost to create a resume website? The cost can vary. Many website builders like Wix offer free plans that provide all the tools you need to create a professional-looking site. If you want more advanced features like a custom domain name there are affordable premium plans available.

Bring your inspiration to life with a Wix website →   Whether you're currently job hunting or simply open for interesting opportunities, a personal website can prove to be a remarkably effective tool in your career. By creating a website that’s dedicated solely to your professionalism, you’ll be able to shape your online image in exactly the way you’d like to be perceived. No matter the industry, we can all benefit from taking ownership of the way we present ourselves digitally to colleagues, customers, collaborators or fans. 41% of employers say they might not interview a candidate if they can’t find them online . Building a personal website (ideally using your name as the domain) ensures you have a credible, searchable presence that enhances visibility and boosts professional credibility. A professional website can therefore play a key role in positioning you as a qualified expert in your field, reinforcing your personal brand and widening your reach. To inspire you in creating yours, we’ve compiled a selection of 15 personal website inspiration examples that exude professionalism, all built on Wix. The accomplished individuals behind them range from entrepreneurs to consultants, artists, health practitioners, and more, so you’re sure to find something to help put you on the right path. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable website design templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR:  best personal website examples We’ve selected these personal website examples for how well they combine strong visual design with clear storytelling and individual personality. Whether the goal is to land new clients, showcase a portfolio or build a professional brand, each site shows how a personal website can open doors and leave a lasting impression. Here’s what we looked for when choosing the examples: Thoughtful layouts that guide visitors through the content Visual and written elements that reflect the creator’s personality Clean navigation that makes the site easy to explore Clear goals—whether that’s bookings, contact, or showcasing work What makes a standout personal website Feature Why it matters Personal branding Sets the tone and helps you stand out Clear site goals Makes it easy for visitors to take the next step Smooth navigation Helps users explore without confusion Visual storytelling Gives context and depth to your experience or work Resume or bio section Builds credibility and professional presence Contact or CTA integration Encourages outreach or conversions Consistent design choices Ties everything together for a polished look What each example brings to the table: Strong personal branding with logos, taglines or photos Versatile templates tailored to different fields and audiences Portfolio and project sections that highlight expertise Features like resumes, testimonials and social links to build trust 15 best personal website examples Yukai Du: Illustrator and animator JR Taylor: Choreographer Monika Nowak: Neo-pop artist Pedro Campos: Oil painter Natsai Audrey Chieza: Designer & founder Calvin Pausana: Photographer Noah Demeuldre: Art director Laura Baross: Eco-creative Tobias Becs: Soccer freestyler Libby Peterson: Journalist Dr. Gilbert Simon: Physician David Milan: 3D artist and designer Conep: Singer and songwriter Lena Sernoff: Blogger and marketer Sayla Ike: Makeup artist and hair stylist 01.   Yukai Du : Illustrator and animator The Yukai Du  website bursts with color and creativity, perfectly capturing her talent as an illustrator and animator. Bold colors, intricate patterns and a mix of static and animated elements make the site feel alive. The clean, minimal layout puts her artwork front and center with big, high-quality images and looping GIFs showing off her dynamic style. The typography is simple and professional, letting the visuals shine without distraction. Interactive touches like hover effects and smooth transitions keep the experience engaging and fun to explore. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Artist website template 02. JR Taylor: Choreographer Having worked with Beyoncé, Jennifer Lopez and other celebrities, this Los Angeles-native choreographer JR Taylor 's personal website is rich with upbeat videos of dance routines embedded from his YouTube business channel.   Amongst colorful videos and photos, JR Taylor’s homepage is also scattered with CTA (call-to-action) buttons, inviting fans to find out more about him and his practice.   JR Taylor also offers branded merchandise for sale on his site, such as baseball hats embroidered with his signature “Pafoooorm,” contributing to a more recognizable and memorable personal brand. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Plant store website template Editor’s note: Don’t worry if a template is labeled for a different niche. Wix templates are fully customizable, so you can adapt the design, visuals, and features to fit your brand. What matters most is choosing a template that feels right for you. 03. Monika Nowak: Neo-pop artist Monika Nowak  is a Paris-based neo-pop artist known for her bold and vibrant creations. Her work blends pop culture, femininity and rebellion, celebrating strong, fearless women who challenge norms and embrace individuality. With a passion for human rights, Monika's art highlights women's empowerment while exploring identity, strength and creativity. Her style is unapologetic, sparking conversation and celebrating the beauty of self-expression. Monika’s website pulses with energy, reflecting her fearless and colorful aesthetic. From the moment you land on the homepage, her striking artwork draws you in with its emotion and meaning. The site is easy to explore, with dedicated sections for her collections. Each collection includes thoughtful descriptions that offer insight into the themes that inspire her. In the "About" section, Monika shares her journey and philosophy, showcasing her passion for human rights and her dedication to capturing the essence of strong, independent women. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Art school website template 04. Pedro Campos: Oil painter Pedro Campos ’ site is a perfect example of how simplicity can elevate great design. The dark-mode aesthetic enhances his hyperrealistic art, creating a bold, moody atmosphere where every detail pops. The minimalist layout keeps the focus exactly where it should be—on the art. It feels like walking into a sleek, modern gallery that lets the creativity do all the talking. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Architecture firm website template 05. Natsai Audrey Chieza: Designer & founder London-based designer, founder and speaker Natsai Audrey Chieza  operates at the intersection of design and biotechnology. Revolving around this unique topic, her website features both her own  personal brand  and the multidisciplinary design agency she’s founded, Faber Futures. The site launches into a fullscreen portrait of Natsai, paired with her name and main specialties. This is a good practice for personal websites, helping site visitors get to know the individual behind the name early on. The website’s homepage also includes more detailed information about her work, dotted with impressive anecdotes from her career path. In addition, site visitors can watch Natsai’s TED talk that’s embedded on the site, as well as read up on the company she created. This serves also as great inspiration for someone looking to create a graphic design resume website , or showcase of their design work. Want a site like this? The template behind it is available to customize into your own personal website. Template name:   Graphic designer website template 06. Calvin Pausana: Photographer The Calvin Pausania  website grabs attention from the start with a bold, full-screen video that pulls you into the artist’s world. This striking opening highlights his cinematic and creative talent. The dark mode design adds to the drama, giving the site a sleek, modern feel that’s hard to ignore. The menu is thoughtfully designed to guide visitors through Calvin Pausania’s world. Each section—"Still Life," "Autonomous," "Commercial," "Film," and "Editorial"—opens a window into his unique projects and creative vision. The "About," "Contact" and "Blog" sections bring the artist’s story to life, offering insight into his process and journey. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Photographer website template 07. Noah Demeuldre: Art director The Noah Demeuldre  website is a striking one-page portfolio that brings the art director's work to life with a mix of videos and image galleries. The clean minimalist design keeps the focus on the projects, using high-quality visuals and smooth navigation for an effortless experience. A short bio adds a personal touch, sharing Noah’s roots and passion for unconventional "weird project ideas" that reflect the creative energy of the site. It’s a bold visually rich space that balances professionalism with personality in one seamless scroll. Want a site like this? The template behind it is available to customize into your own personal website. Template name: 3D designer website template 08. Laura Baross: Eco-creative New York-based Laura Baross  is a multidisciplinary creative whose sustainable approach and distinct aesthetic carry across her various areas of expertise. Reflecting on her many endeavors, her personal website amounts to a full portrayal of her services and skills. Part interior design portfolio, part photography website, and part zero-waste blog, this personal website example touches on all the main points that make up Laura’s work. By retaining a neutral color scheme and a consistent website design  with plenty of whitespace, it allows for this wide spectrum of content to live together under one clear and communicative personal brand. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Architecture firm website template 09. Tobias Becs: Soccer freestyler Tobias Becs  is a world champion soccer freestyler based in Norway. His personal website opens up into a fullscreen image of himself in action, accompanied by a brief snippet of text. This major homepage design trend is great for setting the stage, clearly defining the topic and tone of the website from the get-go. As a successful influencer and vlogger, Tobias is a good example of making the most of your social media marketing. His website showcases three of his main social media channels in a grid format. When hovering over each of them, visitors can see the large number of followers Tobias has on each platform, evidence of his creativity when it comes to content, second only to his freestyling moves. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Coming soon landing page website template 10. Libby Peterson: Journalist While most personal websites feature a photo of the individual behind the site, a display of someone’s most treasured items is another way of helping us get to know them better. New York-based journalist Libby Peterson  places a fullscreen photo of her workspace at the top of her professional website, indicating her love for the written word, photography, and cats.   Scrolling down this one-pager, visitors can browse through a plethora of Libby’s works, and click to read some of her live articles. At the bottom of the page, she’s created an ‘About me’ section to share her story alongside an image of herself. There’s also an online form through which site visitors can easily reach out to her. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Graphic designer website template 11. Dr. Gilbert Simon: Physician Physician, pioneer and advocate Dr. Gilbert Simon  puts his three brand colors to good use throughout his website, with black and white as the primary colors, and light blue as the accent color. The limited use of light blue enables it to stand out and serve as a focal point wherever it does appear.   The large, prominent typography on the first fold follows a major web design trend, in which oversized elements serve in communicating a message more effectively.   In addition, Dr. Simon’s logo is in line with current logo trends, by incorporating a special character (in this case, a slash) to the left of his name. By repeating the slash as a design element throughout the website, Dr. Simon creates a visually recognizable brand that can be easily associated with his name and practice. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Motivational speaker website template Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 12. David Milan: 3D artist and designer Focused on typography and illustration, David Milan  sees letters from “another perspective.” This is apparent on his personal website where he showcases an array of different typography examples that pop out. Milan has worked with many companies and would like to continue collaborating with more, so he has a Contact form for new clients to reach him. He’s also added essential personal contact info from his side, such as his phone number, email address and links to his social media accounts. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Beauty vlog website template Editor’s note:  Don’t worry if the template you choose was originally designed for a different niche. For example, if you’re building a photography website but fall in love with a template labeled for makeup artists—that’s perfectly fine. Wix templates are fully customizable, so you can adapt the layout, visuals and features to match your brand. What matters most is finding a design that feels right for you, not the niche name attached to it. 13. Conep : Singer and songwriter The Conep  website is alive with energy, capturing the spirit of the urban music scene. Its bold design combines stunning images, vibrant colors, and a mix of static and animated elements to create an experience that pulls you in. The layout keeps the focus on what matters most—new music releases, videos and event promotions—with big eye-catching banners and interactive buttons that keep users engaged. The typography is sleek and modern to reflect the urban vibe, while gradients and layered visuals add depth and energy to the site. Embedded videos and music links make it simple for visitors to engage with Conep’s content. Want a site like this? The template behind it is available to customize into your own personal website. Template name:   Gaming startup responsive template Editor’s note: This template comes from Wix Studio , our advanced platform designed specifically for professionals and agencies. Wix Studio offers powerful tools, full design flexibility and enhanced functionality—perfect for creating a website that truly reflects your brand and expertise. Learn more: Wix vs Wix Studio Best website builders for agencies Best website builders for graphic designers 14. Lena Sernoff: Professional blogger and marketer Lena Sernoff  comes from an international background. She’s lived in multiple countries and speaks several languages, helping her stand out as a photographer, digital marketer, writer and career coach. Sernoff’s personal website houses her blog, service page, publications, shop and links to all her social media accounts, so visitors can keep following her. She’s even created her own logo using the Wix logo maker that sits on the menu header and embodies the spirit of her website — professional and creative. Be inspired by these coaching website examples. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Personal blog website template 15. Sayla Ike: Makeup artist and hair stylist The Sayla Ike  website showcases the work of a talented makeup artist and hair stylist. It features a visually stunning portfolio that highlights Sayla's expertise in creating captivating looks. The site is designed to provide an immersive experience with high-quality images that reflect the artistry and attention to detail in Sayla's work. Visitors can explore the portfolio to see a variety of styles and techniques, making it a go-to destination for anyone seeking professional makeup and hairstyling services. Additionally, the website offers a chat feature allowing potential clients to connect directly for inquiries or bookings. Want a site like this? The template behind it is available to customize into your own personal website. Template name: Fashion photographer website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. What is a personal website? A personal website is your own space on the internet, like your own online brochure. It's different from your social media profiles as you have more control over content and design. You also own your website and its content, unlike with what you post on social media.   Personal websites are great for freelancers, artists, students or anyone who wants to build an online presence either to share their thoughts, or promote their business. Why create a personal website? There's only so much a CV can communicate about you. One page is not a lot when you want to convey your experience and what you can do. 56% of employers are more impressed by a strong personal website than any other aspect of a job candidate's profile , yet very few have one. You place yourself in a unique position when you create a personal website and showcase your work. It helps you build your personal brand, establishing you as an expert in your field. Unlike social media, a website gives you full freedom to present your skills and personality, ensuring your site reflects who you are and what you do best. It also increases your visibility, helping clients or employers find you easily. Available 24/7, your site connects you to a global audience and provides direct ways for people to reach out—whether through forms, email or linked platforms. What to include on a personal website A personal website is your home on the web—a place where your work, ideas and passions come to life. It’s where you can share what you love, connect with others and build your reputation. To make your site stand out and truly reflect who you are, it should feel purposeful, polished and completely you. Here’s what to include to make it work for you. About me:  Start with a bio that feels real—share who you are, what you do and what drives you. Skip the boring list of credentials and tell a bit of your story, your passions and what makes your work meaningful. If you're a musician, photographer or creative, weave your "About" page into your digital portfolio  to let your personality and talent shine naturally together. Portfolio or work samples:  This section is all about showing what you can do. Designers, writers, developers, artists—use clean visuals, quick project overviews and links to your work. Group your content by theme or style and keep it simple to explore. Make it easy for people to see your talent in action. If you're building a music portfolio website , include samples, streaming links or even a custom player. For visual creators, embedding an Instagram Feed can be a smart way to keep your site fresh with minimal effort. Blog or insights:  When you create a blog , you open the door to conversations, opportunities and organic traffic. Write about your process, industry trends, personal experiences or lessons learned. It doesn’t have to be long—just thoughtful. A blog also keeps your site dynamic, which is great for returning visitors and SEO alike. Contact information:  Make it easy for people to reach you. Add a short contact form, a professional email address and links to the platforms your audience uses most. If you're a freelancer or offer services, try adding an online booking system . It lets clients schedule meetings or consultations directly from your site, saving time and adding a polished touch. Resume or CV:  Provide a downloadable PDF of your resume and consider adding a web version that’s easy to scan. Include work history, education, skills, achievements and even project links. Adding a favicon  to your site is a small detail that makes your brand look more polished and professional—especially if potential employers or clients have multiple tabs open. Testimonials or endorsements:  Share short quotes from people you've worked with—clients, colleagues or mentors—that highlight your skills and what it's like to work with you. If you sell products or services through an online store , include customer reviews to build trust and show the quality you bring to the table. Personal touches:  What sets your site apart is you . Add a section for hobbies, a travel map, playlists or your favorite books. If you’re actively sharing updates on social media, embedding a live Instagram Feed adds a social layer to your site without extra effort. And if you’re wondering where to begin, check out guides on making a personal website  to help plan and launch your content more effectively. Types of personal websites With so many different types of personal websites available, it's easy to create a personal website that's informative, engaging and reflects your unique personality. The main types include: Personal design websites Personal design websites are websites that are designed and created by individuals to showcase their design work and skills. They can be used by designers, illustrators, photographers and other creative professionals to promote their services to potential clients, or to simply share their work with the world. There are many benefits to having a website , including: Showcase your work: A personal design website is a great way to showcase your best work to potential clients or collaborators. You can use your website to display your portfolio, highlight your skills and experience and share your creative process. Build your brand: A personal design website can help you to build your personal brand and online reputation. By consistently publishing high-quality work on your website, you can establish yourself as a thought leader in your field. Connect with others: A personal design website can also be a great way to connect with other designers and creative professionals. You can use your website to share your work, participate in online communities and find new collaboration opportunities. Examples of personal design websites: Natsai Audrey Chieza , David Milan Personal blog websites Personal blog websites are websites where individuals share their thoughts, ideas and experiences with the world. They can be used for a variety of purposes from sharing your expertise on a topic, building a community around shared interests, documenting a life journey or promoting yourself and your business. There are many benefits to having a personal blog website, including: Self expression: A personal blog website is a great way to express yourself and to share your unique perspective with the world. You can use your blog to write about anything that you are passionate about, and to build a following of people who are interested in what you have to say. Self growth and learning: Writing a personal blog can help you to learn and grow as a person. By reflecting on your thoughts and experiences, and by sharing them with others, you can gain new insights and perspectives. Business promotion: If you have a business or a product to promote, a personal blog website can be a great way to reach potential customers. You can use your blog to share information about your products or services, and to build relationships with potential customers. Examples of personal blog websites: Lena Sernoff Personal website and store A personal website and store is a website that combines the elements of a personal website and an online store. This means that it allows you to showcase your personal information, achievements, skills and interests, while also allowing you to sell products or services. There are many reasons why you might want to create a personal website and store. Here are a few of the benefits: Reaching a global audience: A personal website and store allows you to reach potential customers all over the world. You are no longer limited to selling your products or services to people in your local area. Being your own boss: When you have a personal website and store, you are your own boss. You can set your own hours, choose your own products and set your own prices. Keeping more of your profits: When you sell your products or services through a third-party platform, such as Amazon or Etsy, you have to pay them a commission on each sale. With a personal website and store, you keep all of your profits. Learn more: Personal website builders and which to choose Best web design practices for personal websites When it comes to creating a personal website, there are a number of best web design and creation practices to keep in mind. Some of the main ones include: Make your website mobile-friendly.  More people are browsing on phones and tablets, so your site should look great on any device. Use responsive design with flexible grids and scalable images to ensure a consistent, smooth experience across all screen sizes. A mobile-friendly site keeps visitors engaged no matter how they access it. Keep your design clear and engaging.  A clean, organized design makes a lasting first impression. Use consistent colors, fonts and structured sections to give your site a professional look. Add an easy-to-use navigation menu so visitors can quickly find what they need without frustration. Balance visuals with text.  Create a dynamic experience by pairing your written content with images, videos or graphics. For example, if you're showcasing a portfolio, detailed descriptions combined with high-quality visuals help tell a complete story. This balance keeps visitors interested and makes your site visually appealing. Focus on strong meaningful content.  Your content should highlight who you are and what you do best. Share your story, skills and achievements clearly and concisely. Include a portfolio with standout projects or case studies to showcase your expertise. Make sure every piece of content adds value for your audience. Optimize for search engines (SEO).  Help people find your site by using effective SEO practices. Add relevant keywords to your text, upload images with descriptive file names and ensure fast loading speeds and secure hosting. These steps increase your visibility and show you’re committed to maintaining a high-quality site. Keep your site up to date.   After you create your website using personal website templates , it's important to update it regularly with new content. Add new projects, refresh your portfolio or update your "About Me" section to reflect recent accomplishments. Staying current not only engages your audience but also boosts SEO by showing search engines your site is active. Ask for feedback.  Before launching or updating your site, get feedback from friends, colleagues or trusted connections. Their input can help you spot areas for improvement and make sure your site is intuitive and enjoyable to use. Fine-tuning based on feedback ensures your website meets the needs of your audience. Personal website vs personal social media profile: which to choose While both personal websites and social media profiles can help you establish an online presence for your own personal and business branding, they also serve different purposes. With this in mind we've put together a rundown of the pros and cons of each, to help you decide which is the best fit for you. According to Idan Cohen SEO Growth Specialist at Wix.com "A strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace." Personal website pros and cons With a personal website you design, manage and control all of the content. Unlike with a social media where a platform algorithm can choose to hide or block your content, for whatever a reason, on an indexed personal website everything is visible. A personal website is a professional way to express yourself and showcase your work if relevant. However building and maintaining a website takes time, although even a beginner can do it with a website builder like Wix. It also requires effort to attract visitors unless you actively promote it. Social media profile pros and cons Creating a social media profile is quick and requires minimal technical knowledge.  I t can also mean access to a built-in and large audience as social media platforms already have a large user base. Social media is also built to foster two-way communication and allows you to build relationships with your audience. However social media platforms control their algorithms and user interfaces, potentially affecting how your profile is seen. At the same time your posts and profile can get buried quickly as new content gets posted. Perhaps the best way to look at is as your personal website as your permanent online space, while a social media profile is a more dynamic place to interact in real-time. : If you want a professional online presence to showcase your work, a website is ideal. If you prioritize connecting and engaging with others, social media is maybe better. It's also possible to leverage both. Link your social media profiles on your website and vice versa to amplify your online reach. Learn more: AI website examples Personal website design FAQ How do I make my website reflect my personality without overwhelming visitors? To reflect your personality on your website without overwhelming visitors, focus on the core concepts of simplicity and balance. Use a cohesive color scheme, personalized fonts as much as you can and carefully chosen images that match your vibe. Share authentic content and create a compelling About Me section with a clean site navigation and ample whitespace for a comfortable user experience. How can I tailor my website for different audience types (e.g., recruiters, clients, peers)? Tailor your website for different audiences by creating dedicated sections or pages for each group. One way to do this is by using clear navigation labels on your site like For Recruiters or For Clients. Highlight relevant work, testimonials or case studies, ensuring the overall design remains cohesive and accessible for all visitors. How do I design my website to be easy to update as my career evolves? First of all a website builder like Wix for design ease and flexibility. Using templates can make it easy to build and maintain too. Keep your site navigation simple and your design and content sections well-organized. How do I design a website that encourages people to contact or hire me? You can design a website that encourages contact or hiring by prominently featuring a clear call-to-action (CTA) on every page, like Get in touch. Add a contact form and provide multiple ways to reach you. How much should a personal website cost me? You can, with Wix for example, create a personal website for free. Or opt for a paid plan (includes customized domain name) for as little as $17 a month.

Get started by:  Creating an online store →   The next best-selling product probably won’t come from a flash of genius—it’ll come from something that quietly annoys people every day. The drawer that never closes smoothly. The desk that’s always a little too cluttered. The water bottle that leaks just enough to ruin a bag. Most people shrug and move on. Entrepreneurs pay attention. Finding products that sell is about noticing what people have learned to tolerate—and turning those moments into business ideas that solve real problems. Once you’ve found a product worth pursuing, the next step is learning how to start a business and how to create a website to bring it to market. This guide walks you through how to spot hidden opportunities, validate ideas and design products that feel like they should have existed all along. Ready to start selling? Create an online store  with Wix. What makes a good product to sell online? A good product to sell online quietly makes life easier or solves a problem people didn’t even realize they had. It’s practical intuitive and instantly makes sense to the person using it, so they feel it was made just for them. The most profitable products are simple to handle ship and store. They often offer ways for people to come back for more—like add-ons, upgrades or refillable parts—so the business grows naturally. When a product genuinely improves daily life, demand sticks and you don’t have to rely on trends to keep it selling. How to find products to sell online Solve a problem or fulfill a need Focus on product niches you understand Check demand and competition Explore trending products Validate your product idea Consider storage and shipping Choose products that maximize value and revenue 01. Solve a problem or fulfill a need The best products fix problems people barely tolerate but silently face every day. Look past the obvious annoyances and spot those little frustrations that create constant, low-key stress. Catching these small issues is a big step in figuring out how to sell online . See where frustration hides Watch daily routines and break them into steps. Look for moments where users slow down, struggle or feel small but repeated irritation. Ask yourself: what tasks do people tolerate even though they are inefficient, uncomfortable or stressful? These subtle problems often reveal opportunities for products that save time, reduce stress or simplify life. Office workers deal with neck strain from laptop screens, wrist fatigue from keyboards and eye strain from poor lighting. A standard ergonomic chair improves posture but a chair with adjustable arm angles, built-in lumbar support and breathable fabric tackles multiple issues at once. Home cooks don’t hate their kitchen tools—they hate inefficiency, clutter and extra cleanup. A cutting board that doubles as a prep tray or storage container reduces steps and mental load. Scour Reddit, Quora and niche forums for repeated complaints or “I wish someone made…” statements to find unserved needs. Turn complaints into opportunities Small irritations often reveal bigger opportunities. Items that prevent recurring frustration or save time are easier to sell. For example, a cable organizer that labels cords tackles both visual clutter and confusion, a problem most generic organizers ignore. Targeting subtle pains like these sets your product apart from the competition. Physical products, digital products, subscriptions, services, dropshipping and print-on-demand products  you can sell online, with key benefits and how they work at a glance. 02. Focus on product niches you understand Really knowing a niche well helps you spot problems others might totally miss. Sure, passion is great, but truly understanding how people use things and what they really need helps you see issues coming and build solutions that actually make sense. Dig deeper into customer needs Start by observing how people interact with products and identify where current solutions fall short. Look for weaknesses in usability durability or convenience that often go unnoticed. For example fitness beginners often find that resistance bands snap or lose elasticity unevenly. Creating reinforced bands addresses these issues directly boosting user confidence and safety. Similarly pet owners often worry about their pets' anxiety boredom and safety. A slow-dispensing treat toy or an interactive puzzle can solve several of these problems at once making it more valuable and engaging for both the pet and the owner. Find small but valuable markets Look for subcategories within a niche where small, unmet needs gather. Mass-market products often miss these, but solving them creates huge value. Take home office setups, for example. They involve more than just desks and chairs—think lighting, temperature control, cable management and workflow organization. A desk organizer that doubles as a charging station or storage solution tackles multiple overlooked needs at once. Learn more: Can I sell products with Wix? 03. Check demand and competition Looking at sales rank or review count isn’t enough. To find profitable products, you need a clear method to spot gaps in the market and measure real demand. Analyze reviews and customer feedback Start by reading reviews—both good and bad—across marketplaces like Amazon, Etsy and eBay. Look for repeated complaints or workarounds customers use because products don't fully meet their needs. Pay attention to phrases like “I wish it had…” or “Why doesn’t anyone make…?” These reveal pain points competitors ignore. For example, a posture corrector may slip or pinch during use, frustrating buyers who tolerate discomfort because alternatives are limited. A kitchen gadget might be hard to clean or store, causing users to abandon it after a few uses. By addressing these issues like adding adjustable straps or modular components you create a product that feels superior and solves real problems. Look at related markets Once you've analyzed your niche, look for related audiences facing similar challenges. You can often adapt niche products for these adjacent markets, which helps reduce competition and boost potential demand. Take a yoga mat, for example. One designed for studio use could be tweaked for home users by adding space-saving features, multi-use surfaces or portability enhancements. Or think about desk organizers. While popular with office workers, they could easily be tailored for students or freelancers, solving the exact same workflow issues in a fresh new context. Check online demand for products See what people are typing into search engines and which products they can easily find. Use tools like Google Trends, Ubersuggest or Ahrefs to check how many people are looking for certain items and where there aren’t enough good options. This helps you spot where people are interested but have few choices so you can create a product they actually want. Learn more about dropshipping: What is dropshipping Dropshipping business ideas Dropshipping niches Private label dropshipping Best dropshipping website builders 04. Explore trending products Trending products often gain sudden online attention because they simplify life, offer a unique aesthetic or spark curiosity. These trends can originate in niche communities, forums or small social groups before hitting mainstream platforms like TikTok, Instagram or YouTube. By understanding the core drivers behind a trend—convenience, style or novelty—you can better distinguish products with lasting potential from those with only fleeting hype. Where to find emerging trends Monitor niche forums, Reddit threads and small Instagram communities. Enthusiasts often spot new products before the general public, giving you a head start. Use Google Trends, keyword tools and social listening to see which products people are searching for, discussing or modifying with workarounds. This shows real interest and unmet needs rather than just popularity metrics. Spot gaps in trending products Look at trending products and identify what’s missing. For example, foldable water bottles went viral for portability, leak prevention and easy cleaning. A posture corrector might trend, but adding discreet straps, breathable material or an adjustable fit solves complaints users tolerate. Track micro-trends early Small, engaged communities often spot products before they hit the mainstream. Paying attention to their discussions can highlight items that enthusiasts love but aren't widely available yet. Adopting these trends early lets you offer exclusive products, boosting interest and sales before competitors catch on. Check if a trend will last Use observations and data together to make sure you act on trends with long-term potential, not just short-lived virality. Track search volume over time, social engagement consistency and recurring questions in forums. Products that solve repeated needs, improve routines or add convenience—like compact kitchen tools or ergonomic desk accessories—keep demand beyond the first spike. Learn more about print on demand: Print on demand products How to make money with print on demand How to start a print on demand store 05. Validate your product idea Validation isn't just about getting likes or running surveys. It's about seeing how people actually use your product and spotting the disconnects between what they expect and what they get. Real-world observation reveals subtle issues that surveys or polls often miss. Watch how people use your product Watch how users interact with your prototypes or early versions. A portable desk organizer might look amazing online, but users could ignore compartments struggle to fit it on small desks or find certain features confusing. Recording these interactions or gathering structured feedback helps pinpoint usability issues and areas for improvement. When you iterate based on real behavior, you ensure the product meets actual needs, not just assumed ones. Try different product versions Try offering multiple versions with slight differences in design materials or functionality to see what resonates. For instance, different sizes colors or modular components can reveal what users truly value. Dig through user comments on forums reviews and social media for clues like “I wish it had…” or “Why isn’t there a version that…?” These insights uncover hidden desires and lower the risk of launching a product that misses the mark. Learning how to make money online ? Explore the best print on demand products  to build a store that scales effortlessly 06. Consider storage and shipping To make storage and shipping manageable, choose products that are compact, lightweight and durable. But it's not just about size—you also need to think about shape, fragility and how items fit together. Products that fold, nest or compress can save warehouse space and cut shipping costs. Small design tweaks like detachable parts or collapsible features can make packing easier and reduce damage in transit. Packaging is also crucial. Use protective materials that don’t add bulk or weight. For instance, a set of silicone baking mats can roll up tightly with minimal packaging, cutting shipping costs and storage space compared with rigid trays. Think about the unboxing experience too. Items that are simple to unpack, assemble or start using reduce frustration and returns. A compact toolset with labeled compartments that snaps together for storage saves space, ships efficiently and makes setup straightforward. Planning for storage and shipping during the design stage helps you cut costs, streamline operations and scale your online business more effectively. 07. Choose products that maximize value and revenue Profitability means picking items that keep costs low, minimize complications and let you earn more per sale. The right product choice upfront can mean the difference between thin profits and a sustainable business. Low-maintenance and durable:  Items that don't break easily or require frequent replacements cut support costs and returns. High perceived value:  Products that solve multiple problems or combine features let you charge more without adding production complexity. Opportunities for repeat revenue:  Items with consumables add-ons or modular upgrades create ongoing sales without new customer acquisition. Simple storage and handling:  Products that fit easily on shelves or in boxes cut down on warehouse and handling costs. Optimize long-term demand:  Don't chase short-lived trends. Products that stay useful over time—like versatile kitchen tools or ergonomic office accessories—hold their margins because they sell steadily without constant redesign or marketing pushes. Scalable production:  Pick products that are easy to produce in larger quantities without a huge cost increase. Standardized materials minimal assembly steps or modular designs help you scale sales while keeping unit costs low. How to sell products online with Wix Selling products online with Wix is straightforward and flexible, making it ideal for new and expanding businesses. You can start with a free plan to validate your ideas then upgrade to a paid plan to connect a custom domain name and unlock advanced eCommerce features. Wix is a strong choice because it merges an easy drag-and-drop website builder with integrated tools for payments shipping marketing and SEO, eliminating the need for multiple platforms or plugins. It also supports dropshipping so you can sell products without managing inventory yourself. Set up your store : Wix's intuitive editor and pre-designed website templates help you design professional-looking store pages fast. Add high quality images, clear pricing and detailed descriptions for each product. Organize items into categories to make browsing simple for customers. Manage inventory shipping and dropshipping : Track stock, set alerts for low inventory, and manage multiple product variations. Wix integrates with dropshipping apps, letting you automatically fulfill orders from suppliers without storing products yourself. You can also set eCommerce shipping rules based on location, weight or price, keeping logistics simple. Accept payments securely : Wix supports multiple payment options including credit cards, PayPal and other digital wallets. You can even set up recurring payments for subscription products. All transactions are encrypted to keep you and your customers safe. Learn more: What is Wix payments , eCommerce website security Promote and optimize : Wix comes with built-in marketing tools to run email campaigns, offer discounts, create pop-ups and boost your SEO. Analytics show which products perform best and help guide your strategy to grow revenue faster. Expand your reach : Connect your Wix store to marketplaces like Amazon and Etsy and social platforms like Instagram and Facebook. Sell across multiple channels while managing everything from one dashboard saving time and reducing complexity.

Want a portfolio that builds itself? Try Wix’s AI Website Builder → They say that comparison is the thief of joy, but in the case of digital portfolio examples, comparison can be quite useful. Exploring how fellow professionals showcase their achievements can inspire fresh ideas that might take your portfolio to the next level. By studying other online portfolios, you can learn how to make a website  that highlights your best work and paves the way for your next break. Along with these 11 digital portfolio examples that come from Wix users of a variety of disciplines, we’ll share our feedback on why they’re effective and provide a step-by-step guide for how to make your own. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: digital portfolio examples Looking to build a digital portfolio that actually does something for your career? This post breaks down 11 examples that do it welll, plus insights on what makes them effective. You’ll see how real professionals structure their sites, present their work and keep things both polished and personal. We’ve also included practical takeaways to help you build a portfolio that highlights your strengths and gets you closer to your next opportunity. If you’re ready to move from “just a website” to a portfolio that opens doors, this is a good place to start. What makes a great digital portfolio What we looked for Why it matters Clear focus The best portfolios immediately show what you do and who it’s for Curated work A strong selection of your best pieces helps tell a cohesive, confident story Personal touch Whether it’s a short intro or a custom design, personality builds connection Easy navigation Visitors should be able to explore your work without getting lost Clean, responsive design A professional layout makes your content shine—on any device Clear next step Portfolios that include a call to action (like contact or hire links) work harder for you Learn more: What is a portfolio? 11 examples of digital portfolios Kayla Arianne: model digital portfolio example Casa Vilora Interiors: interior designer digital portfolio example George Byrne: photographer online portfolio example Jestine Ware : writer digital portfolio example Dr. Lissa Ramirez-Stapleton : academic digital portfolio example Cami Ferreol: graphic designer digital portfolio example Alex Le: cinematographer digital portfolio example BLYNK Social: marketer online portfolio example  Marco Mori: animation digital portfolio example Sasa Elebea: illustrator digital portfolio example Tim Bengel: artist online portfolio example 01. Kayla Arianne: model digital portfolio example Gone are the days of lugging around a book overflowing with tear sheets and test shots to go-sees. Instead, your modeling portfolio  will become your all-in-one showcase.  Take a cue from Kayla Arianne’s website. The “portfolio” page displays her best shots in a masonry grid, giving casting agents a book that’s easy to scan. When a photo catches an agent’s eye, they can click to enlarge it. In the “digitals” section, Kayla has digitized her comp card, complete with a makeup-free headshot, silhouette shots and measurements. When creating a modeling portfolio or a fashion portfolio , let your work speak for itself. We like how Kayla’s portfolio includes minimal text so casting agents can focus on her images. Explore Wix’s fashion website templates  today. 02. Casa Vilora Interiors: interior designer digital portfolio example Interior designers know the power of a well-crafted portfolio—it's not just a collection of beautiful spaces, but a key tool in attracting new clients. Your interior design portfolio  should therefore be more than a gallery of images; it should serve as a reflection of your creativity and expertise. The site for Casa Vilora Interiors does so much more than just show off beautiful images. From the get-go, it shines a spotlight on Veronica Solomon, the mastermind behind Casa Vilora who has earned a number of awards and rocognition. The site devotes plenty of space to talk about Solomon's personal journey, philosophy and design tips so visitors can get to know the person behind the work. While photos of your projects are essential, remember they can be space-hungry in your portfolio. To keep your portfolio sleek yet informative, take a page from Casa Vilora's playbook. Be selective of the images you choose to display, selecting ones that represent your signature style while still showing your range of experience. Use full-width slideshows to display multiple images without overwhelming the viewer. Find Wix interior design website templates that put your best work forward. 03. George Byrne: photographer online portfolio example As a photographer, your portfolio is your visual symphony, and its design should play a supporting role, allowing your photos to shine. A minimalist approach ensures that your work, not the website's design, captures the viewer's attention. By giving his portfolio an off-white background and an understated navigation system, George Byrne lets his pastel-hued snapshots do all of the talking. The photographer smartly uses PDFs of publications that have featured his work, drawing attention to glowing press coverage of his work.  If you’re thinking of monetizing your art, follow George’s lead and add an eCommerce component to your photographer portfolio . With Wix, you can easily create an online store  equipped with print-on-demand  functionality. This approach would not only display your talent but also serve as a direct channel to engage with and sell to your audience. Browse Wix’s selection of photography website templates  today. 04. Jestine Ware: writer digital portfolio example Gone are the days when writers could make a living writing a weekly column for just one publication (we’re looking at you, Carrie Bradshaw). Today’s freelance writers use their digital portfolios to curate and share their best articles, blog posts, stories, poems and more from various publications. Author and editor Jestine Ware's writing portfolio is a master class on how to sell yourself. Her homepage highlights her impressive professional accomplishments, which include over 40 publication credits in award-winning children's magazines and books. Her website features fun, illustrative graphics that represent her focus in children's books. As you surf her site, you can easily find lists of her published work, available services (with clearly marked prices) and positive reviews from previous clients. As you embark on creating your digital writing portfolio (see writing portfolio examples ), remember to streamline the process for potential clients. Following Jestine's example, offer a clear sheet of services. This makes it effortless for prospective clients to understand what projects you're interested in taking on and gives them even more reason to reach out. Put your best work forward by starting with a literary arts website template  from Wix. 05. Dr. Lissa Ramirez-Stapleton : academic digital portfolio example An academic portfolio is essential for showcasing your scholarly achievements, reflecting on your learning journey and enhancing your professional opportunities. The key to building a great one is to consider your audience and find a sweet spot that blends professionalism with a dash of your unique personality. Dr. Lissa Ramirez-Stapleton's portfolio exemplifies this balance. Dr. Ramirez-Stapleton highlights her career having received her PhD from Iowa State University in Education with an emphasis in social justice and now serving as an associate professor at California State University Fullerton (among many other accomplishments) . Her personality is woven into the portfolio's fabric, evident in the warm graphics and inviting copy, which sheds light on her teaching philosophy. Teachers and professors catering to different educational environments and audiences can play even more with design elements. If you’re a kindergarten teacher, for example, you could decorate your portfolio with a more vibrant color palette and even include some of your students’ doodles. Wix’s education website templates  are designed for professionals at all levels of academia. 06. Cami Ferreol: graphic designer digital portfolio example Your digital portfolio as a graphic designer is a direct reflection of your creative skills. Therefore, you’ve got the layered challenge of making a unique site that doesn’t overshadow your work samples. By using typography to engage visitors, Cami Ferreol shows off what she can do and lets her digital portfolio take center stage. Instead of featuring an image, Cami’s hero fold uses one of Wix’s animation effects to captivate viewers and introduce herself as a multifaceted professional in one sentence. Remember, graphic design is fundamentally about solving problems creatively. When building your own graphic design portfolio, consider giving a glimpse into your creative process. Cami does this brilliantly by incorporating videos that show her sketching logo designs with a Sharpie. This showcases her raw creative process as well as her proficiency in logo design. Moreover, a simple yet impactful logo made from her initials acts as a testament to her skill in creating memorable brand identities. Customize one of Wix’s graphic design website templates  today. 07. Alex Le: cinematographer digital portfolio example  Bite-sized content is all the rage these days, so traditional reels don’t pack the same punch that they once did. With that in mind, consider breaking up your reel into shorter clips that interested parties can browse through on your digital portfolio.  See this in action on one of the best portfolio websites  we’ve seen: Alex Le's . Alex displays his work in a gallery of clips that play automatically when you hover your mouse over them. The added benefit of this approach is that it functions as a visual resume—you can see at a glance that Alex has worked with notable brands, such as Converse and Levi's. If you want to imitate Alex's creative video display, make sure to select a captivating still for each of your video clips. Additionally, ensure that your clips stop playing as soon as your visitor moves their mouse away to prevent the annoying experience of multiple clips playing at once. Use Wix’s film and TV website templates  to let clients press play on your best work. 08. BLYNK Social: marketer online portfolio example  It’s a widely recognized phenomenon that fantastic marketers often struggle to promote themselves. If this hits you right where it hurts, look to BLYNK Social for an example of how to get it right. BLYNK Social’s portfolio bursts with personality and a results-driven approach, mirroring the case studies featured on their site. Their branding stands out with bold, dopamine-inducing colors like hot pink, candy apple green and baby blue. Their friendly tone of voice emanates from every piece of text on the site. If you're aiming to craft a marketing portfolio  that draws more business, take a page out of BLYNK's book and let your satisfied clients do the talking. Incorporate testimonials into your homepage, much like BLYNK's stylized speech bubbles, to give prospective clients a glimpse of the positive experiences others have had with your services. Boost your business with an advertising and marketing template  from Wix. 09. Marco Mori: animation digital portfolio example Marco Mori's animation portfolio is an exemplar of modern design principles, deftly incorporating a dark mode aesthetic. The dark background not only brings a sleek and professional look but also ensures that the colors and details of each piece pop, allowing for a more immersive viewing experience. The choice of a dark theme aligns with current design trends and speaks to an audience accustomed to media-rich, visual content, making it as easy on the eyes as it is engaging. Each project is given the spotlight it deserves with an enlarged presentation, allowing viewers to appreciate the intricacies and nuances of the animator’s work without the distraction of a cluttered interface. This focused presentation mimics the experience of a gallery viewing, inviting potential clients to pause and absorb the visual storytelling in each piece. It's a digital equivalent of placing work on an easel, where the art commands the viewer's full attention. Crucially, this animation portfolio  is not just a static gallery; it's interactive. Clicking on an image takes the viewer to a dedicated page that houses all the assets of the showcased project along with the creator’s commentary. This adds depth to the visuals, offering insights into the animator’s creative process and the story behind each project. Make your digital art portfolio stand out by customizing a Wix graphic design website template. 10. Sasa Elebea: illustrator digital portfolio example Sasa Elebea’s portfolio paints a vivid picture of a graphic designer who is not only proficient in her craft but also well-versed in the art of self-promotion. Her press page is a standout feature, acting as a testament to her industry recognition and professional acclaim. It's a smart move that adds weight to her portfolio, showcasing her work through the lens of various reputable publications.  Sasa’s logo is another element that speaks volumes. It encapsulates her brand identity in a simple, yet powerful visual that is likely memorable and easily recognizable. This kind of branding is crucial for standing out in a competitive field and for creating a lasting impression. The inclusion of a chat box introduces an interactive dimension to Sasa’s online presence, inviting engagement and providing immediate avenues for communication. This feature conveys her availability and willingness to connect with visitors, whether for potential projects, collaborations or just casual inquiries. It's an excellent tool for building relationships and ensuring her illustrator portfolio  is both seen and interactively experienced. Want to create a portfolio for your work? Check out Wix’s art and illustration website templates . 11. Tim Bengel: artist digital portfolio example The internet has transformed art accessibility, diminishing the exclusive role of museums and galleries as art world gatekeepers. This digital era has opened doors for artists like multimedia artist Tim Bengel , whose portfolio doubles as his virtual gallery. By arranging his art into thematic collections on separate pages, Tim creates a virtual experience akin to moving through different rooms in a gallery, complete with easy navigation and smooth transitions highlighting his fondness for gold in his work. In this new landscape where traditional gatekeepers are fewer, artists have more opportunities to showcase their talent. However, they also face the challenge of distinguishing themselves in a crowded field. To make a mark, it's vital to build a personal brand alongside displaying your artwork. Tim Bengel sets a fine example of this by enriching his digital portfolio with videos and press coverage, showcasing his art, his journey and his distinct presence in the art world. Get started with one of Wix’s visual arts website templates  today. What is a digital portfolio? A digital portfolio is your online space to showcase your skills, achievements and experiences. Think of it as a more dynamic, engaging version of a resume. It’s where you can share project samples, case studies and visuals like photos or videos—customized to your industry. Whether you’re a designer, marketer, writer or developer, a digital portfolio is a powerful way to show potential clients, employers or collaborators what you can do. How to create a digital portfolio: complete checklist To help you channel the inspiration you've gotten from these digital portfolio examples, we've compiled a digital portfolio checklist to guide you as you build your own.  01. Choose a platform or portfolio builder Your digital portfolio is the virtual stage for your professional story. As such, the platform you choose to build this type of website  on is just as crucial as the work itself. When selecting a platform, scrutinize the customization options it offers. Can you add animations that bring your work to life? Does it provide branding tools like a logo maker to help you carve out your unique digital signature? Do they have portfolio templates for your niche? Beyond aesthetics, assess the platform's functional capabilities. Look for features like AI text generators for crafting compelling copy, forms for easy contact, or even e-commerce systems if you plan to sell your work. For educators and coaches, the ability to integrate courses could be a game-changer. Ease of use is paramount—you want a platform that you can navigate and update effortlessly, allowing you to spend more time creating and less time troubleshooting. While cost is always a consideration, weigh it against the platform's ability to elevate your work. A higher investment might yield richer dividends in how professionally and effectively your portfolio represents you. Sign up for Wix  today and follow this guide as you build your portfolio. 02. Select and create your content Next, curate the work samples that you want to display on your digital portfolio. Gather high-quality samples that demonstrate the type of work you want to do more of, rather than just the type of projects that you currently take on. For example, if you’re a model who does a lot of commercial work but wants to be booked for more editorial photoshoots, focus on gathering samples of your work in print or online publications. In addition to showcasing your best work, enrich your digital portfolio with elements that narrate your professional story: A captivating bio that can help you connect with viewers A CV or resume that illustrates your experience and skills  Contact information for potential clients or collaborators Case studies explaining your role, process and results from previous projects Testimonials that serve as powerful endorsements and enhance your credibility Blog or articles section to showcase your knowledge and expertise Easy navigation with clear menu options for visitors If applicable, a clear list of services and rates that set transparent expectations Ready to make a digital portfolio website ? Get started with Wix, which offers an AI website builder  and AI tools for organizing your portfolio in just a few clicks. 03. Decide on an appealing structure and layout Now comes the creative part: deciding how to showcase your work in a way that maximizes its impact. This step goes beyond mere aesthetics; it's about choosing a format that truly complements and enhances your specific medium.  For instance, if you're an illustrator, a grid layout might be ideal to display your projects, allowing each piece to stand out while forming a cohesive visual story. On the other hand, if you're an academic, a resume-style list could be more effective. Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. 04. Give your portfolio a unique twist Your digital portfolio is a reflection of you, so make it stand out with distinct branding. To make it truly stand out, infuse it with distinct branding elements that resonate with your unique style. This could mean different things depending on your chosen platform and industry.  If you're a creative professional, consider adding a headshot that captures your personality. Custom fonts can also add a touch of individuality, speaking volumes about your style and approach.  Don't overlook the power of color, either—using your brand colors consistently throughout the portfolio can create a cohesive and memorable visual experience. And if you have a logo, prominently displaying it not only reinforces your brand identity but also adds a professional touch. Use the Wix Logo Maker  to make your digital portfolio stand out. 05. Spread the word and promote your portfolio Once your digital portfolio is ready, it's time to share it far and wide. Share it with your professional network by linking to it on your LinkedIn profile. Add a touch of professionalism to your email signature by including the link there as well. Don't forget to showcase it on your social media profiles, where it can reach a wider audience.  Want to demonstrate to potential clients that you prioritize customer service? Consider adding a QR code to your business card so that your portfolio is just a scan away.  Create your custom QR code easily with Wix's user-friendly QR code generator . Key elements and pages of a digital portfolio A strong digital portfolio should act as a showcase of your skills and experience. To achieve that you'll need to consider including the following elements: About Me:   A brief introduction highlighting your career goals, unique selling points and contact information. This should be informative but concise. Work samples:   This is the core of your portfolio. Choose high-quality pieces that best represent your abilities.  For fields like design, photography, or illustration, focus on impactful visuals. Writers can showcase excerpts of their written work and programmers might include code snippets or links to functional projects. Project descriptions:  Briefly explain the context and goals of each project you showcase. Briefly highlight the challenges you faced and the solutions you implemented. Skills section:   List your key skills and relevant technologies you've mastered. Consider using progress bars or icons to visually represent your proficiency level. Testimonials:   Positive quotes or short testimonials from past clients or employers can add credibility to your work. Clean design:   Keep your portfolio visually appealing and easy to navigate. Use a consistent color scheme and well-organized layout. Check it's mobile-friendly for on-the-go browsing. Digital portfolio examples FAQ What's unique about creating a digital portfolio for a student? A digital portfolio for a student should focus on showcasing their skills, projects and achievements interactively. A dynamic, multimedia heavy format works well for highlighting a students creativity, technical proficiency and growth through their studies. Learn more: Why do I need a portfolio? What's unique about creating a digital portfolio for a teacher? A digital portfolio for a teacher must highlight their teaching philosophy, lesson plans and student work. It should represent their professional development, certifications and classroom innovations. It can be something to share with colleagues, other teaching professions, students and parents. What's unique about creating a digital portfolio for marketing? A digital portfolio for marketing professionals should include examples of campaigns, use of analytics and any relevant creative projects. It should highlight results achieved as well as the marketers creativity and adaptability.             What are the three types of digital portfolios? The three main types of digital portfolios are showcase, developmental and assessment portfolios. A showcase portfolio highlights your best work and achievements, often used for job applications or client presentations. A developmental portfolio tracks your progress, showing how your skills and work have evolved over time—great for personal growth or academic settings. An assessment portfolio is specifically designed to evaluate your abilities against certain criteria, often used in education or performance reviews. How many photos should be in a digital portfolio? A digital portfolio should include 10-20 high-quality photos, depending on your field and audience. Focus on showcasing your best work, ensuring each photo adds value and demonstrates your expertise. Aim for a mix of styles or projects to highlight your versatility, but avoid overwhelming the viewer with too many options. Quality always outweighs quantity, so choose carefully to make a lasting impression. What is the difference between a portfolio and a digital portfolio? A portfolio is typically a physical collection of work samples, while a digital portfolio is an online version that’s accessible through the web. Digital portfolios can include multimedia elements like videos, animations and links, making them more dynamic and engaging. They’re easier to share and update, allowing you to reach a wider audience and keep your work current. A traditional portfolio, on the other hand, is often limited to print materials and requires in-person sharing. What does a good digital portfolio look like? A good digital portfolio should represent who you are and the work you’re proudest of. It’s cleanly organized and visually inviting, with your best projects upfront to grab attention right away. Use high-quality visuals, descriptions that explain your role in each project and a layout that’s easy to follow. Include a short bio with a photo to add a personal touch, along with your contact details so people can reach out effortlessly. What is the best format for a digital portfolio? The best format for a digital portfolio is one that matches the kind of work you do. For example, designers or photographers might use galleries while writers might use clean layouts with easy-to-read sections. Make sure it’s mobile-friendly and loads quickly—it should feel effortless to flip through. Remember, your portfolio should tell your story clearly and leave a lasting impression. What's the difference between a portfolio and a resume? A resume is a straightforward summary of your education, work history and skills, typically limited to one or two pages, designed to give employers a quick overview of your qualifications. A portfolio, on the other hand, is a detailed and visual presentation of your work, showcasing actual samples, projects or case studies to demonstrate your capabilities. While your resume creates interest, your portfolio brings your experience to life and proves what you can do. Together, they provide a complete picture of your professional story.

Turn your ideas into sales and start selling with Wix eCommerce →   Good eCommerce website design is the marriage of form and function that serves the ultimate goal of any online store: to sell. With global e-commerce sales expected to reach $8 trillion by 2027 , building a high-performing, eye-catching online store is more crucial than ever. While good eCommerce websites come in many different forms, what they all have in common is visual design that creates a strong brand experience, content that builds trust and a user experience that aids the customer in their buying journey. Learn more:  What is an eCommerce website? In this blog, we’ll take a look at the specific eCommerce website design elements and features that can help you up your design game, as well as the best eCommerce website examples for inspiration. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website design examples A great eCommerce site doesn’t just sell products—it builds trust, tells a story and makes shopping feel effortless. In this guide, we’ve rounded up online stores that do just that. Each one shows how smart design choices can bring your brand to life and create a better customer experience from the first click to checkout. You’ll get ideas for layout, branding, product pages and more, plus practical takeaways to use on your own site, whether you’re starting fresh or looking to level up what you’ve already built. How we chose these eCommerce website examples Criteria Why it matters Clarity and usability Sites that make it easy for visitors to navigate, browse and purchase Strong brand presence Designs that reflect the store’s unique voice and identity Mobile responsiveness Stores that look and work great across all devices Visual merchandising High-quality product images, smart layout choices and engaging copy Conversion-focused features Elements like clear CTAs, trust signals and streamlined checkouts 24 eCommerce website design examples and inspiration Now, let’s explore the 24 best eCommerce website examples that set the standard for exceptional design and functionality. These best websites  will inspire you with creative layouts, strong branding and user experiences that turn visitors into loyal customers. Copper & Brass Vivi et Margot Izzy Wheels Gay’s The Word Cherry and Mint The Spice Suite T. Patterson Surfboards Evolve Clothing Gallery Papier Patate Lauren Simpson Art The Boho Birdy Beck & Cap Hydrascape Handlebend Oak & Willow Fieldstone Tach Home & Patio Gallery Furry Necks Healthy Eating on the Go Sena Runa Brave Vision Love Her Lamarsa Coffee Machine Company 01. Copper & Brass Copper & Brass Paper Goods  launched in October 2018 with an important purpose: representation. Copper & Brass sells notebooks, stickers, sticky notes and other paper goods with beautiful illustrations of Black people and characters, such as their famous Black Santa wrapping paper.  The designs on their products shine through to their eCommerce store. This site serves as an example of how strong branding as part of your eCommerce website design can help relay a company’s values and create a compelling reason to buy. Pro tip : Looking to get started on your online store? Learn how to make a website  with Wix and choose from hundreds of professionally designed, fully customizable eCommerce website templates  today. Like what you see? Build your own eCommerce website using this same template. Template name : Stationery store website template 02. Vivi et Margot French homeware brand Vivi et Margot's  aesthetic is a shining example of the power of photography. The site is rich with lifestyle photos set in the French countryside depicting la vie en rose . Their impressive following on social media (more than 156,000 followers on Instagram alone) speaks to the persuasive power of photography in creating a strong brand experience. Be inspired: Luxury website examples Like what you see? Build your own eCommerce website using this same template. Template name : Home goods store website template 03. Izzy Wheels Izzy Wheels’  emphasis on inclusivity and bold self-expression is at the heart of their colorful online store. Irish sisters Ailbhe and Izzy Keane have collaborated with some of the world's biggest brands—including Barbie, Disney and Hello Kitty—in creating bright, beautiful wheel covers for wheelchairs.  By highlighting these brand names and press mentions on their homepage, Izzy Wheels creates buzz and increases trust among potential shoppers. We love how Izzy Wheels' store name stands out, while clearly indicating what their brand offers.  Pro tip : If you're ready to start a business  of your own, you’ll need a catchy name. Try our store name generator  to craft an equally catchy title for your brand, or take some inspiration from these eCommerce business name ideas . Like what you see? Build your own eCommerce website using this same template. Template name : Sporting goods store website template 04. Gay’s The Word One of our favorite LGBTQIA+ websites , Gay’s The Word  has done an admirable job designing an online extension of their iconic London-based LGBTQ+ bookstore. Photos of its brick-and-mortar shop, coupled with vibrant pictures of its books, give shoppers the cozy feeling of being in a bookstore. The site includes "Community" and "Events" pages that keep online shoppers connected to the community that has surrounded this business since its inception. Like what you see? Build your own eCommerce website using this same template. Template name : Bookstore website template 05. Cherry and Mint Bright and refreshing, Cherry and Mint ’s website has a fitting vibe consistent with the playful colors that track across their clothes, accessories and branding. Cherry and Mint makes their website fairly product-focused. You can shop directly from the homepage, starting with a call-out of the brand’s newest releases, and continue exploring various collections the brand has curated. One unique feature they employ is a "Last Chance" section, where shoppers can view items marked down to a final sale price. This is a great marketing strategy to instill a sense of urgency and irresistibility to buyers. Like what you see? Build your own eCommerce website using this same template. Template name : Kids clothing store website template 06. The Spice Suite Looking at The Spice Suite , one thing is immediately apparent: both the site and the store’s founder, Angel Gregorio, have flavor. The Spice Suite’s "Our Story" page outlines Angel's journey to "Spice Girlboss," culminating in a top-40 spot on season eight of MasterChef . The Spice Suite’s website also showcases Angel’s extraordinary commitment to her community, shouting out the 2,300+ Black-owned pop-up shops she has hosted from her store. Like what you see? Build your own eCommerce website using this same template. Template name : Bakery website template 07. T. Patterson Surfboards T. Patterson Surfboards  has made quite a mark on the surfing industry. Created in 1980, owner and second-generation surfboard builder Tim Patterson calls his work “a harmonious blend of artistry and technical expertise.”  The T. Patterson eCommerce website makes the brand’s expertise known through its mix of media (lifestyle photos and video) and impressive technical language. The "Board Builder" is a particularly unique tab where customers can fully outfit a custom surfboard, choosing from different shapes, dimensions, colors, fin plugs and more. Like what you see? Build your own eCommerce website using this same template. Template name : Eyewear store website template 08. Evolve Clothing Gallery Like the clothes that founder RanD carefully curates for his collection, Evolve’s  online storefront stands out. The site has a slick, sophisticated experience that feels as stylish as the Evolve brick-and-mortar store in New Jersey.  Visitors can use detailed dropdown menus to choose their own adventure in terms of what product categories they’d like to browse. Evolve’s sleek design, combined with the easy navigation and smooth checkout process, creates an experience that is both fluid and fashion-forward. Pro tip : Strong product descriptions are key to building a solid eCommerce website . If you have a large product catalog, give Wix’s AI text creator a try. Used by Wix merchants like Evolve, this generative AI tool can write hundreds of rich product descriptions for you in minutes, all from a few simple prompts. To get started, from your Wix editor, click "Add Elements" and then "Text." Click into the text box, select "Create AI Text" and choose the "Product description" option. Like what you see? Build your own eCommerce website using this same template. Template name : Shoe store website template 09. Papier Patate Belgian family business Papier Patate  offers an adorable assortment of customizable, kid-friendly cards and stickers—all made from recycled paper. With a focus on simplicity and sustainability, their eCommerce website design perfectly suits their initiative, featuring a simple yet refined pastel color palette, flat design, organic shapes and straightforward navigation. The brand even features a "Spotlight" page to showcase photos of customers using their stickers and other goodies. Like what you see? Build your own eCommerce website using this same template. Template name : Swimwear store website template 10. Lauren Simpson Art The best artist websites  serve a dual purpose: to display art and to sell it. Lauren Simpson Art  has both of these necessities down with an elegant, refined website showcasing the best of her Alaskan wilderness-inspired portfolio.  From Lauren’s shop, you can purchase original paintings as well as prints, stickers or cards featuring her original artwork. Her homepage features a side-scrolling gallery with beautiful pictures of her working in the studio, and a simple "About the Artist" blurb further down the page details a few sentences about her mission statement. Like what you see? Build your own eCommerce website using this same template. Template name : Ceramic store website template 11. The Boho Birdy The Boho Birdy  is a 100% Australian-owned and operated online boutique selling everything from housewares to loungewear to wedding attire. Their eCommerce website design is bold and organized, with easy-to-spot category pages, currency selector, "Contact Us" buttons and other website features  that make it easy for shoppers to navigate. A homepage carousel of the "Latest Arrivals" also shows customers the newest items available for purchase. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 12. Beck & Cap Beck & Cap  is a custom furniture and signmaking outlet from northwestern Montana. Owners Tanner and Jana Roach have taken a less-is-more approach to their eCommerce website design, with a grid-style gallery on the homepage showcasing their creations in upscale, rustic living spaces.  Throughout the site, the use of a fine-weight sans serif font and crisp, airy photos gives the entire website a cohesive visual lightness that perfectly complements the couple’s handmade furniture. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 13. Hydrascape Hailing from Bellingham, Washington, Hydracscape  is a sticker brand created by painter and mural artist Gretchen Leggitt . The rich tones and multidimensional elements of Leggitt’s artwork carry over into her site design for Hydrascape, instantly catching the consumer’s eye.  Scrolling through the homepage, you can see various examples of how Hydrascape’s stickers (and sew-on/iron-on patches) can be applied to various-sized water bottles, mugs and even cars. The top navigation additionally directs visitors to helpful links for instructions, inspiration and collab pages featuring other artists.  Like what you see? Build your own eCommerce website using this same template. Template name : Poster store website template 14. Handlebend Handlebend  is another example of cohesive branding, tying their eCommerce website design into the same warm tones and rustic textures of their product collection—handcrafted copper mugs and custom apparel. Site visitors are instantly greeted with striking photos of the collection, plus bolded-text callouts directing you where to click for corporate or custom gifting, directions to their O'Neill, Nebraska taproom and inspiring customer reviews. Like what you see? Build your own eCommerce website using this same template. Template name : Barbershop website template 15. Oak & Willow With a goal of making no-waste and eco-friendly cleaning products affordable, Oak & Willow ’s online store encourages customers to "make the switch" . The site’s flat design, floral details and chic brand colors are reminiscent of 1960s- and 70s-era "Flower Power" motifs.  Notably, Oak & Willow lays out its ethos front and center of the homepage, detailing their commitment to sustainable and human-first business practices. Considering that 78% of consumers  feel sustainability is important—and 75% of sustainable goods sell better online—this is a smart way to instantly connect with concerned customers. Like what you see? Build your own eCommerce website using this same template. Template name : Jewelry store website template 16. Fieldstone Fieldstone  is an apparel brand inspired by the Southern sportsman lifestyle. A first glance at their eCommerce site will transport you straight to the outdoors as you scroll through beautiful photos of their apparel in action.  On the homepage, beneath the header gallery, they make it instantly clear what they stand for in their business: unique designs that are made in the USA with quality craftsmanship. Before you dive in to shop, you can also browse a few galleries of featured and popular products, as well as the brand’s recent Instagram photos. Like what you see? Build your own eCommerce website using this same template. Template name : Camping equipment store website template 17. Tach Tach  notes that their clothing is "both simple and complex, with a strong timeless appeal." That echoes true for eCommerce website design, too. The site has a simple homepage featuring images (some still, some moving) of models wearing the brand’s vintage-inspired clothing. As a cool alternative to an About Us page , Tach presents a dreamy, film-like video detailing their history and sharing a little bit about the sisters behind the brand. Like what you see? Build your own eCommerce website using this same template. Template name : Clothing store website template 18. Home & Patio Gallery In addition to its three storefronts in Puerto Rico, Home & Patio Gallery  has a gone about building a robust eCommerce website where shoppers can browse an impressive assortment of home goods. The homepage offers a wealth of information, including current sales, featured products and information about financing.  The furniture retailer additionally makes excellent use of a top navigation bar with broad product categories—such as "Dining" and "Living"—that drop down into subsections, such as "Futons," "TV Units" and "Barstools." Like what you see? Build your own eCommerce website using this same template. Template name : Online wallpaper store (bold) website template 19. Furry Necks If dogs could shop online, they would love the Furry Necks  website. The good news is that humans love it, too. When consumers aren’t browsing the brand’s handmade dog collars (made from world-famous Harris Tweed), they may find themselves fawning over the "Gallery" page, which shows off dozens of doggies modeling Furry Necks’ products.  Notably, at the website’s footer, you’ll find emblems for the Harris Tweed Authority and Campaign for Wool, which speak to the brand’s authenticity and commitment to quality.  Like what you see? Build your own eCommerce website using this same template. Template name : Baby gift store website template 20. Healthy Eating on the Go Healthy Eating on the Go  proclaims that their snack bars will inspire "Love at first bite," and if you weren’t convinced, their eCommerce site makes a pretty compelling case. The homepage shines a spotlight on the bars’ best features—safe for everyone, gluten-free, high in protein and more—while also calling out fan-favorite flavors and reviews from satisfied customers. The site’s simple and clean layout reflects the simple and clean ingredients in their bars; no fluff, no filler. Like what you see? Build your own eCommerce website using this same template. Template name : Snack bar company website template 21. Sena Runa Paper artist Sena Runa  has crafted a one-page website that serves as both an online portfolio and online shop. Scrolling through her store, you’re immersed in a kaleidoscope of vibrant colors and clean, crisp photography that masterfully captures the essence of each piece of artwork. Sena also features a brief "About" section, links to several notable interviews and a "Projects & collaborations" gallery, where you can see work she’s done for brands like Sugar Bear Hair, Royal Caribbean, Essie and others. Like what you see? Build your own eCommerce website using this same template. Template name : Art store website template 22. Brave Vision Brave Vision ’ eCommerce website design is bold, rugged and stylish, just like its versatile, fashion-forward sunglasses. Product photography is a standout feature across all pages of the website, showing both the details of each pair of glasses and examples of how they look on various models.  Additionally, Brave has gorgeous product pages that are well-organized and full of key product information: "Materials," "Features," "Light transmission," "Duties" and "Returns," to name a few of the expandable list items. Like what you see? Build your own eCommerce website using this same template. Template name : Start from scratch website template 23. Love Her Athleisure retailer Love Her  uses their eCommerce homepage as prime real estate to show off product restocks, new releases and a featured "Item of the Month." The brand utilizes a blog as a smart way to add more content-rich pages to their website, along with an FAQ page.  In fact, if you’ve been looking for pointers on how to create an FAQ page , Love Her serves as a great example. There, the brand includes relevant details about sizing, returns, shopping, wash instructions and more, preemptively answering customers’ questions before they buy. Like what you see? Build your own eCommerce website using this same template. Template name : Sportswear store website template 24. Lamarsa Coffee Machine Company Lamarsa Coffee Machine Company  is a team of self-proclaimed coffee enthusiasts selling fine coffee equipment both online and from their Petaling Jaya showroom in Selangor, Malaysia. Their eCommerce website is an homage to the brands they stock, with a simple top-bar navigation that lets customers browse by brand, product type or current deals.  At the bottom of Lamarsa’s website, you’ll find a "Why Buy From Us" section that offers reassurance in what they offer to customers: authorized dealer warranties, bespoke customer service and fast, reliable deliveries. Like what you see? Build your own eCommerce website using this same template. Template name : Camera store website template The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses. Start designing your eCommerce website  today with Wix. What defines good eCommerce website design? A strong eCommerce website design is easy to navigate, visually appealing and effective in converting visitors into customers. Here are some of the key elements of good eCommerce website design: It’s easy to navigate It’s hard to overstate the importance of a good eCommerce UX  in website design. Put simply, it should be easy for shoppers to browse and filter through all of their options. Features like your header, navigation menu, breadcrumbs, filters, on-site search and footer can contribute to a good UI. As a general rule of thumb, optimize your eCommerce website  to that all of your products will be accessible within three or fewer clicks. It offers multiple payment options Offering multiple payment options creates a customer-centric checkout process, which in turn maximizes sales. By allowing customers to pay with their preferred method, which you can enable with an online payment processing system  like Wix Payments, you eliminate friction during the final, most important step of the buying process.  “Offering multiple payment methods is a decisive factor when buying online. If the website does not offer the consumer’s preferred payment option, it is very likely they will abandon the purchase.” – Letícia Fernandes, Head of institutional marketing at Pagar.me and Stone. Learn more about what is Wix Payments . See more : Ready for a deeper dive into learning all about designing a website? See our comprehensive guide: What is web design?   It’s visually appealing Just as lighting, music and decorations create ambiance in a brick-and-mortar store, every design element of your website influences how your brand is perceived. Shoppers will evaluate your store in seconds—making it especially important for your branding to be polished, professional and consistent. High-quality imagery serves as a cornerstone of a visually appealing website. It not only showcases your products but also evokes emotions that can influence purchasing decisions. Lifestyle images can immerse shoppers in an aspirational experience, while detailed product photos provide clarity and build trust. Incorporating visual hierarchy—such as bold headlines, strategically placed buttons and contrasting colors—guides users’ attention and encourages them to take desired actions. Using consistent fonts is also important. Stick to the same typefaces for headings, body text and buttons to create a seamless, cohesive design that keeps the focus on your content—not clashing styles. Fonts also set the tone for your brand. Rounded fonts feel warm and approachable, while sharp, geometric fonts communicate precision and innovation. Choose wisely to reflect the right message for your audience. It works well on mobile As of this writing, 63.64% of worldwide website traffic  comes from mobile devices. In the U.S., mobile commerce—or mCommerce—is booming, with retail mCommerce sales projected to grow to more than $850 billion by 2027 . If your eCommerce website does not look good or work well on mobile, you are leaving money on the table. It incorporates professional photography Each product should be accompanied by at least one minimalist photo that shows your item against a white or plain background. Include additional photos that show your product from various angles so that shoppers can see the finer details. Aside from product photos, remember that imagery plays a big role throughout your site—and it’s one of our key About Us page tips . Weave lifestyle photographs throughout your pages and focus on creating a visual story about your brand. It offers a variety of multimedia Video, 360° images, user-generated content (UGC) and size charts are just some of the ways that a variety of media can elevate the shopping experience on your site. Aside from offering an engaging experience, each of these elements can help your shoppers visualize various things about your product: size, use, texture, color, etc. It features strong copy Incorporating strong copy and engaging content into your eCommerce website design helps to build your brand voice, create trust and increase the professionalism of your business. Every piece of text your shoppers encounter in their buying journey is an opportunity for creating a personal connection, so you’ll want to be thoughtful with your copywriting. It showcases product reviews Social proof is critical in creating a high-converting product page. According to BrightLocal, 46% of consumers  consider online business reviews to be as trustworthy as personal recommendations from friends or family members. It’s your responsibility to make sure that customers can easily find those reviews on your website. Additionally, keep in mind that customer reviews can help with SEO by adding depth to your product pages and touching on long-tail keywords. It outlines a return policy Writing a clear return and exchange policy creates transparency. Customers want to know what to expect from you before they buy something. ShippyPro notes that 67% of consumers  want to consult a return policy before making a purchase, and 58% want their returns to be simple, without wasting time digging or reaching out for more information. These policies should be clear and easily accessible from your eCommerce site. It offers a clear path to purchase According to Dynamic Yield, 21% of abandoned shopping carts  are due to a site having a complicated or lengthy checkout process. Site design should never be why customers get frustrated and avoid making a purchase, and this includes your checkout page. Ensure that it’s optimized without being bogged down by extraneous buttons, banners or text fields that aren’t necessary.  Tips for designing an eCommerce store that sells Now that you have the basics down, here are a few simple tips to keep in mind when researching how to design a website  for eCommerce that sells: Choose the right eCommerce platform The best eCommerce site starts with choosing the best ecommerce website builder or best ecommerce platform . The right eCommerce platform is crucial for a successful online business. It should offer a user-friendly interface and a seamless shopping experience for customers. This means robust security features , including SSL certificates  and secure payment gateways, instill trust and protect your customers sensitive information. Learn more about ecommerce website security . Scalability also is vital to accommodate business growth. The platform should support a variety of product types and sizes as well as flexible product customization options. Integration capabilities with third-party tools, such as CRMs and web analytics , also help you create a successful ecommerce website. An efficient inventory management  system prevents overselling and helps in tracking stock levels. Shopping cart software is integral to an eCommerce website builder. It should offer secure checkout processes, diverse payment options and seamless integration with inventory management. You should also expect responsive customer support  from your platform provider ensures timely assistance during technical issues. "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup so we wanted to have a website that we could easily update ourselves—or delegate to an employee to update—in a really simple and time-efficient way. So that's how I decided on Wix.“ - Andrea Shubert, co-founder of Strathcona Spirits Learn more:  Ecommerce tools Use eCommerce website templates Using templates to build an eCommerce site is an efficient way to create a user-friendly selling site. Templates provide a structured design and web page framework, streamlining the design process and giving a professional look. They allow you to establish an online presence quickly while benefiting from professionally designed templates with proven layouts and features. Here are some to get started with: Fashion and clothing ecommerce website templates Jewelry and accessories ecommerce website templates Arts and crafts ecommerce website templates Food and drink ecommerce website templates Beauty and wellness ecommerce website templates Sports and outdoors ecommerce website templates Pets and animals ecommerce website templates Kids and babies ecommerce website templates Integrate your social media channels Many eCommerce websites integrate media from their social feeds—such as Instagram photos—as a means to incorporate UGC into their site design, boosting social proof. "Recently, UGC (user-generated content), once spontaneous, has become more accessible to content creators who now sell their services to brands. In 2025, this trend is reasserting itself: UGC is becoming THE essential format for captivating audiences and boosting conversions through social media ads." - Jonathan Noble, Founder of Swello Establish customer trust Showcase any trust badges or security certifications on your website and/or checkout page, such as SSL certificates or payment security icons. A hassle-free return policy, customer reviews and clear contact information also help establish your brand as trustworthy. See our round-up of the best Contact Us pages  for inspiration here. Watch our video courses to learn more about eCommerce  today. Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist  and get your business holiday-ready today. eCommerce website examples FAQ How can I make sure my eCommerce site is secure for customers? To ensure your Wix ecommerce site is secure for customers: 1.Rely on Wix's built-in SSL certificate 2. Enable two-factor authentication 3. Regularly update your Wix account password 4. Use Wix Payments for secure transactions 5. Implement Wix's fraud prevention tools 6. Limit admin access to trusted individuals 7. Rely on Wix's regular, auto backup of your site data 8. Use Wix's GDPR-compliant features 9. Educate customers about secure practices 12. Rely on Wix's PCI DSS compliant eCommerce hosting What are the best ways to drive traffic to my eCommerce site? To drive traffic to your ecommerce site: 1. Optimize for search engines (SEO) 2. Use paid advertising (Google Ads, social media ads) 3. Leverage social media marketing 4. Create valuable content (blog, videos) 5. Email marketing campaigns 6. Influencer partnerships 7. Offer referral programs 8. Participate in online communities 9. Use retargeting ads 10. Optimize for mobile users 11. List products on comparison sites 12. Collaborate with complementary businesses 13. Use PR and press releases 14. Host online events or webinars 15. Implement affiliate marketing How can I improve the user experience on my eCommerce site? To improve user experience on your ecommerce site simplify your navigation, prioritize site speed, use high-quality product images with clear product descriptions. Make sure your site is mobile-friendly with a streamlined checkout process and clear shipping information. What are the legal requirements for running an eCommerce business? Legal requirements for running an ecommerce business typically include: 1. Business registration and licenses 2. Tax ID and sales tax collection 3. Privacy policy and terms of service 4. GDPR compliance (for EU customers) 5. PCI DSS compliance for payment processing 6. Trademark and copyright protection 7. Product safety standards 8. Age verification for restricted products 9. Shipping regulations 10. Consumer protection laws 11. ADA compliance for accessibility 12. Email marketing regulations (CAN-SPAM Act) 13. Accurate advertising and pricing 14. Proper handling of customer data 15. Compliance with industry-specific regulations How do I integrate social media with my eCommerce site? To integrate social media with your Wix ecommerce site: 1. Add social media buttons using Wix's Social Bar 2. Enable social sharing on product pages 3. Use Wix's Social Post feature to share products 4. Embed Instagram feed using Wix App Market 5. Connect Facebook Shop to your Wix store 6. Use Wix's Social Media Stream app 7. Add Pinterest "Save" buttons to products 8. Utilize Wix's Facebook Pixel integration 9. Create shoppable posts on Instagram via Wix 10. Implement Wix Chat for social-like interactions 11. Use Wix's Social Media Icons app 12. Showcase customer reviews from social platforms How much does it cost to build an eCommerce website? On Wix, you can build an ecommerce website for free. However, once you launch your site and want to start accepting payments from shoppers, you’ll have to choose a paid plan. Wix offers several annual eCommerce plans ranging from $27/month for basic eCommerce features to $159/month for more advanced capabilities. Is eCommerce profitable? Yes, eCommerce can be highly profitable, but success depends on factors like understanding market demand, executing effective marketing strategies and managing costs. Profitability often stems from providing unique products, competitive pricing and exceptional customer experiences. By keeping overhead costs low and utilizing scalable digital tools, businesses can optimize their margins and growth potential. However, stiff competition requires consistent innovation and efficient operations to maintain an edge. What are the best ways to find customers? To find customers for your eCommerce business, focus on a mix of strategies tailored to your audience: Leverage digital marketing channels : Use paid ads on platforms like Google and social media to target specific audiences and drive traffic quickly. Optimize for search engines (SEO) : Ensure your website ranks high in search results. Utilize social media : Engage users by sharing compelling visuals, stories and promotions on platforms like Instagram, Facebook and TikTok. Email marketing : Build email lists and nurture leads with personalized offers and updates to encourage repeat purchases. Understand customer needs : Analyze customer data and feedback to tailor your marketing approach, highlighting what resonates most with your audience. What is an eCommerce website? An eCommerce site is a website specifically created for the online buying and selling of goods or services. An eCommerce site is defined by the following features and functionality: Product catalog:  Offers a wide range of products or services with detailed information, including descriptions, specifications, pricing and availability. Shopping cart:  Allows customers to select products, view their online shopping cart and checkout securely. Payment processing:  Integrates secure payment gateways to process transactions using credit cards, debit cards, e-wallets and other online payment options. Order fulfillment:  Manages the process of receiving orders, processing payments, preparing shipments and managing shipping logistics. Customer management:  Includes features for customer account creation, login, order tracking, communication tools and managing returns or refunds. Search and navigation:  Provides intuitive search functionality and user-friendly navigation tools for customers to easily find the products they're looking for. What are some of the best eCommerce websites? Some of the best eCommerce website examples include Amazon, eBay and Etsy. Amazon is probably the most famous and poplar ecommerce website example and its known for its vast product selection and fast shipping times. Newer ecommerce website examples include Temu and Aliexpress, both based out of China and offering low price products. Other popular examples by location include OnBuy in the UK or Zalando in Germany.

The perfect domain is just a click away: claim your domain →   The .net domain extension, a top-level domain (TLD ), is designed to serve a wide range of websites, particularly those associated with networking, technology and online activities. It was introduced on January 1,1985, as one of the internet's original domain extensions, alongside .com, .org, .int, .edu, .gov and .mil. Short for "network", it was initially created for organizations involved in networking technologies , such as internet service providers (ISPs) and network infrastructure companies. It has since evolved to become a versatile and widely used domain option. Learn more: What is a domain Guide to domain extensions Website infrastructure What is a domain name registrar? TL;DR: What is a .net domain? Wondering if a .net domain is right for your business? Originally short for “network,” .net has evolved into a versatile and credible domain extension used by startups, service providers and tech-focused brands around the world. In this guide, you’ll learn what .net means today, how it compares to other popular TLDs like .com and .org, and when choosing .net can actually strengthen your brand’s positioning online. We’ll also cover tips for choosing a domain that reflects your business and how to register it with a trusted provider. This post helps you weigh the pros, understand the tradeoffs and find a domain name that supports your growth. Pros and cons of a .net domain Pros Cons Network-oriented:  great for tech, networking and online service businesses. Not as widely recognized:  most people naturally expect a .com domain. Established and trustworthy:  one of the original domain extensions with a reliable, professional reputation. Feels niche-specific:  best suited for tech and digital-related brands. Professional image:  makes your site look credible and well-established. People tend to type .com first:  without owning the .com, you might lose traffic. Brand protection:  securing both .net and .com helps protect your brand identity and avoid confusion. Requires extra brand awareness:  you’ll need to make sure people remember your .net address. Budget-friendly:  often more affordable than .com, especially for long-term registrations. Limited premium name availability:  some desirable .net domains may already be taken. Why choose a .net domain extension? It has greater availability If your ideal .com domain is already taken, a .net can give you a better chance of securing a short, memorable name. This makes it easier to create a brand that’s easy to recall and share. It's network and technology-oriented .net is particularly suitable for websites related to networking, internet services and technology. It signals to users that the website is associated with network-related activities. It's established and trustworthy As one of the earliest domain extensions , .net carries a sense of credibility and tradition. It has a well-established presence on the internet, contributing to the trustworthiness of websites using this domain. In 2025  about 12.6 million .net websites were registered. It establishes a professional image A .net domain can help create a polished and credible online presence, making it appealing to clients and users seeking trustworthy services. It helps protect your brand Many businesses secure the .net version of their domain alongside their existing .com to protect their brand identity and ensure their online presence is secure. Adding a .net domain can offer peace of mind and an extra layer of branding strategy. As Daniel Harman, the Founder & Principal of Growth Friday shares: "Buy variations of your main domain immediately. During my VC days, I saw startups lose thousands in traffic because competitors bought the .net version of their .com domain. I always grab the .com, .net and common misspellings for Growth Friday - it cost me $60 upfront but saved countless misdirected customers." It's budget-friendly A .net domain can be a cost-effective option, making it appealing for businesses looking for affordability. It’s often more affordable than a .com domain, especially when registering for multiple years, providing great value for long-term plans. It can be an alternative site option A .net domain can also be used for a dedicated blog, a side project or a separate platform while keeping your main .com site focused on your core offerings. This flexibility allows your brand to grow without confusing your audience. Learn more about how to get a free domain name . .net vs .com: which one to use Use .net when  Your website is related to networking, technology or related online services. This could include if you're a technology company, a development business or a marketing agency dealing with tech clients. The .com extension for your desired domain name is already taken or if you want to differentiate from a .com counterpart. Some brands create sites with both .com and .net to reinforce their online presence. On occasion the .net version may automatically redirect to the .com site. Use .com when Your website has a broad scope and you want a widely recognized domain extension. The branding of your website is not closely tied to a specific niche.   How to register a .net domain  Here are three steps to building your website with a .net domain: 01. Choose a reputable domain registrar Opt for a domain registrar that facilitates the registration of .net domains, Wix domains are a popular choice. Is Wix a domain registrar ? We explain. 02. Use the registrar's domain search tool Get started with a domain search tool . Then verify the availability of your desired .net domain. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also find the domain owner and registration details for a website with a Whois domain lookup .  03. Confirm domain availability Then select your preferred .net domain and complete the registration process. Provide necessary contact details and make the required payment. Note that with a website builder like Wix, domain registration is included in paid plans when learning how to build a website . I want to buy a domain , where to start? Be aware that .net domains, like all domains, typically incur annual renewal fees. Check with your registrar for specific domain pricing details and renewal procedures. Wix domains, for instance, are renewable on an annual basis. Learn more: How to choose a domain name How to register a domain name Who administers the .net domain? The .net domain is managed by Verisign , a global leader in internet infrastructure. Verisign has operated the .net registry since 2000, ensuring its stability, security and reliability. Like other top-level domains, .net can be registered through accredited domain registrars, including Wix, which makes it easy to search for and register your preferred domain. .net domain extension FAQ Can I use .net for non-technology websites? Yes, in theory .net can be used for any type of website. It's more commonly used for sites with a technology focus. Are there any restrictions on registering a .net domain? Generally, there are no specific restrictions but it's essential to review the registrar's policies for any updates. Is .net suitable for personal sites or portfolios? Yes, .net can be a suitable choice for personal portfolios, especially if they involve technology, networking, or online-related content. Can I use a .net domain for business emails? Yes, you can use a .net domain for business emails. It's a solid choice if you're looking to learn how to create a business email that looks professional and aligns with your brand. Using a .net domain for your business emails, like info@yourbusiness.net or support@yourbusiness.net, can help maintain consistency with your website and brand identity. It's also a great opportunity to explore creative email name ideas that align with your business's image and communication needs. What are the SEO implications of using a .net domain? Domain extensions have minimal direct impact on search rankings. What matters more is the quality of your website’s content, user experience and backlinks. However, a .net domain can still contribute to your brand’s credibility and trustworthiness, which can indirectly support your SEO efforts. Is a .net domain a good fit for an eCommerce website? Yes, a .net domain can be a suitable choice for an eCommerce website, especially if your business has a focus on technology, networking or online services. While .com is often the go-to for eCommerce, .net can help your brand stand out and still convey professionalism. What's the history and purpose of other original top-level domains besides .net? Beyond .net, several original top-level domains (TLDs) were created in the 1980s for specific communities. .com was for commercial entities, .org for non-profits, .edu for U.S. educational institutions and .gov and .mil for government and military use. These early TLDs set the foundation for today’s domain system, balancing open registration with purpose-driven namespaces. Other potential top level domain extensions to use .info domain .org domain .co domain .llc domain .studio domain .media domain .solutions domain .expert domain .group domain .technology domain .land domain .tokyo domain .london domain .love domain .training domain .photos domain .party domain .top domain .christmas domain .holiday domain .ai domain

Want a portfolio that builds itself? Try Wix’s AI Website Builder → Want your portfolio website to feel like a journey through your work instead of just a collection of projects? Knowing how to build your site  the right way turns a simple gallery into an engaging experience. The layout you pick can guide visitors, highlight your standout projects and show your creative process with ease. Explore these templates to see layouts in action and get inspired. TL;DR: best portfolio layouts  These Wix’s portfolio templates templates show how layouts can make your work shine. A strong portfolio guides viewers naturally through your projects, mixing standout pieces with supporting work to tell your story. Clear structure, spacing and subtle visual cues keep it smooth, while interactive elements, project layering and short notes add personality and context. Pick a layout that fits your field—grid, fullscreen, card, modular or something more dynamic—and use a flexible template that works on all devices. Keep it focused with 6–10 strong projects, showing process, context and growth. Check out these free website templates  and start creating your own website today. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What’s the best way to layout your portfolio? A great portfolio layout guides the viewer through your work without making them think. Lead with projects that grab attention, then let the rest of your work build the story of your skills and growth. Think about flow—moving naturally from sketches to finished pieces or from small personal projects to big client campaigns keeps viewers engaged. Small touches like consistent spacing, subtle color accents or section dividers make the experience feel smooth and thoughtful without stealing the spotlight from your work. Creative portfolio layout ideas Interactive elements:  Clickable mockups, sliders or embedded videos let viewers experience your work the way it’s meant to be seen—scrolling through a website design, flipping through a lookbook or watching a model walk in a runway video. Project layering:  Lead with a striking hero image, then reveal sketches, drafts or behind-the-scenes work as viewers scroll or click, so they get both the final product and your creative journey. Tailored sections:  Organize your portfolio by field so each layout highlights the skills and formats that matter most. For example, a graphic design portfolio might emphasize branding projects and digital interfaces, while a modeling portfolio could separate editorial, commercial and lifestyle shoots. Visual cues:  Use subtle touches like color accents, spacing or hover effects to guide attention without overwhelming the page. Consider using consistent grids, margins and alignment to create a sense of rhythm, or small animations to draw the eye to interactive elements. Context and notes:  Include brief captions or process notes that show your thinking, problem-solving or design decisions. Highlight challenges you overcame or design choices you made, and explain how your work meets the project goals. Finishing touches:  Small details like grouping projects by theme, adding client logos or showing variations of a concept make your portfolio feel dynamic, engaging and memorable. Consider adding a short case study for standout projects or subtle transitions between sections to create a narrative. Portfolio layout strategies Portfolio layout type What makes it special Grid layout Projects are arranged in a neat, uniform grid, making it easy to scan many pieces at once. Great for showing variety while keeping the portfolio clean and structured. Single project focus Highlights one project per page or section, allowing you to tell the full story behind it. Perfect for case studies or detailed storytelling of process, challenges and results. Card/modular layout Projects appear in uniform blocks or cards, offering structure and easy navigation. Can be interactive like clickable cards or static like modular blocks, making it ideal for portfolios with many projects. Fullscreen visual layout Each project fills the screen with large images or videos for an immersive experience. Works best for visually-driven work like photography, modeling or high-impact design. Masonry layout Items are arranged in a grid with varying row heights, creating a dynamic, organic feel. Helps showcase diverse projects without forcing uniformity, keeping the page visually interesting. Carousel layout Projects are displayed in a rotating slider or carousel, letting viewers browse without leaving the page. Great for compact portfolios or highlighting featured work. Z-pattern layout Guides the viewer’s eye in a Z-shaped pattern across the page, naturally leading them through key content. Effective for storytelling and ensuring important work is noticed. Asymmetrical layout Breaks from traditional grids with uneven or creative placements. Adds a modern, dynamic feel and highlights creativity, making the portfolio visually memorable. Timeline layout Projects are arranged chronologically to show the evolution of your work over time. This is useful for demonstrating growth, long-term projects or career milestones. Split-screen layout The screen is divided into two sections to show side-by-side comparisons or complementary projects. Good for showing contrasts, before-and-after work or dual narratives. Best art portfolio layouts and themes Industrial designer portfolio template Interior designer portfolio template Creative director portfolio template Jewelry designer portfolio template Illustrator art portfolio template 3D artist portfolio template Art director portfolio template Fashion designer portfolio template Filmmaker portfolio template Graphic illustrator portfolio template Branding portfolio template Textile designer portfolio template Digital art portfolio template Landscape photography template 3D designer portfolio template Game designer portfolio template Home decorator portfolio template Social media portfolio template 01. Industrial designer portfolio Industrial design portfolio template This industrial design portfolio template is right in line with current web design trends (for more ideas, check out these web design portfolio examples ), boasting oversized typography and design elements. Its enlarged, eye-catching features are balanced out by an ample amount of whitespace and an exposed grid, allowing for a clean and structured layout . The template’s unique style is even extended to its icons and buttons. The hamburger icon, for example, is big and bold, opening into a fullscreen website menu. The plus icons on each of the images also stand out with a black background, contributing to the overall visual language . To personalize the template, fill the homepage with your project’s own images, and then go into more detail in the individual project pages. Be sure to include more information about each of your projects to contextualize your work. Read also: A CMO's tips for creating an online portfolio that beats referrals 02. Interior designer portfolio Portfolio template for interior designers This interior design portfolio welcomes visitors with three images that fade into view using subtle website animations. Check out these animation portfolios for more inspiration. The rest of the homepage is much quieter, allowing the photographs to take center stage. At the top corner of the template, you’ll find the designer’s full name and expertise, which is an important practice to help clarify what the website is all about. This template also comes with a built-in art blog, titled ‘Journal.’ In fact, creating a blog as part of your portfolio website can help establish you as a professional in your industry, as well as improve your chances of getting your website found on Google search results. Using your professional portfolio as a personal marketing portfolio is never a bad idea. How to layout an architecture portfolio : Organize projects by building type, scale or function to show your range. Include diagrams, floor plans, sections and 3D models to demonstrate your design process and technical skills. Highlight 3–5 key projects with short notes on concept, site and your role. Keep layouts clean and structured with consistent grids and clear labels. Include a contact section with professional email and LinkedIn. 03. Creative director portfolio Creative directors portfolio template With a slideshow of visuals at the top fold, this professional portfolio example lets the images take the lead. The website design makes a statement just as strong with a sidebar menu that opens up into a lightbox , and full-width strips that form interesting compositions. An important art portfolio tip is to clarify your role in each project, so that you don’t take credit for the work of others. Simply by mentioning your collaborators by name, you’re highlighting great teamwork abilities. 04. Jewelry designer portfolio Jewelry designer portfolio template The juxtaposition of two different ideas on a single page allows you to inspect a certain subject in several perspectives. The split screen design in this art portfolio template, paired with a pinned element at the center of the screen, is sure to pique visitors’ curiosity. The designer’s name running down the middle serves as the page’s focal point, tying the two separate halves together. The vertical typography throws the otherwise perfect symmetry a bit off-balance, resulting in an engaging look. This art portfolio template also doubles as an eCommerce website . See how it utilizes some of the best tips for selling art online by employing hover effects as well as a magnifying glass to observe products from up close. 05. Illustrator art portfolio Illustrator portfolio template An animated splash page in which a tree morphs into the illustrator’s name acts as a captivating teaser for this art portfolio template. Once we enter the website, a series of fullscreen digital illustrations lures visitors into dreamy landscapes, with an added parallax scrolling effect that creates a sense of depth and motion. This illustration portfolio ’s logo is fixed in the website’s header, held in place as visitors browse through the different projects. The logo is also linked back to the homepage, which is an easy-to-implement website navigation tip to enhance your user experience. 06. 3D artist portfolio 3D artist portfolio template One of the most important considerations when deciding how to make a portfolio is the first fold of your website. Your homepage design is often the first glimpse of your work for potential clients, which is why you should utilize this space to form a long lasting impression. This artist website template features a mesmerizing first fold with a fullscreen animated loop. The artist’s name is placed front-and-center, together with a concise textual description of the work they produce, helping visitors get a feel for the website as soon as they enter. The rest of the projects are displayed as thumbnails that lead to inner project pages. These thumbnails are arranged using the Wix Pro Gallery , a professional solution that retains your images’ high-file quality. It also allows for easy website edits down the line, by enabling you to add or remove projects in a few simple clicks. This makes the Pro Gallery the perfect tool for a scalable design portfolio that can adapt and adjust to your growing needs. 07. Art director portfolio Art director portfolio template This art portfolio template greets site visitors with an especially warm welcome using a few short, conversational-sounding sentences. The text is large and colorful, taking up the majority of the first fold and acting as a decorative element that adds to the page's overall design. The rest of the written website content adopts the same friendly tone. At the bottom of the homepage, readers are invited to collaborate using only a few simple words and a smiley face. Keeping your art portfolio genuine and allowing your true personality to shine through is a good way of building a personal brand that is authentic and generates trust. Lower down in the footer are social media links and contact details, allowing fans and clients to find out more and explore further. How to layout an art portfolio : Arrange your work by medium, theme or series so viewers can follow your artistic journey. Include sketches, studies or process images in a dedicated section to show how you explore ideas and develop techniques. Feature 3–5 standout pieces with short notes on concept, inspiration or approach to give context. 08. Fashion designer portfolio Fashion designer portfolio template Putting a spin on the split screen layout, this art portfolio template places a slideshow of transitioning images on the left, alongside a static image on the right. Use this design to set a tone for your website with a variety of visuals, ranging from your latest collection to inspirational pics from your mood board. The same visual language from the first fold is maintained throughout the rest of the site, using a cohesive color palette of deep, moody hues. The use of parallax scrolling effects elevates this portfolio into an interactive browsing experience, telling a compelling and cohesive story. How to layout a modeling portfolio : Start with a strong introduction including your name, measurements, and contact info. Include a variety of high-quality images showing different looks, poses and angles, like headshots, full-body shots and lifestyle images. Organize photos by style, such as editorial, commercial, runway or fitness, to highlight versatility. Include a section for notable clients or campaigns to show experience. 09. Filmmaker portfolio Music video director portfolio template Use motion to grab our attention and add a dynamic, rhythmic feel to a page. In line with current video trends, you’ll find a large video strip on the first fold, instantly drawing visitors into this portfolio template. The strip is framed by a thick black border, making room for a sidebar and a logo design of the director’s initials. Following this powerful introduction is a gallery of additional videos. Behind them is a retro-inspired video background, bringing to mind the early days of home television sets. At the website’s footer, visitors who’d like to see more can subscribe to the director’s newsletter. Using email marketing in your favor is a great way to keep fans and clients up-to-date on your work, driving traffic to your website. Tip: Use this free video maker tool to edit high quality video content to support your portfolio in a range of ways. 10. Graphic illustrator portfolio Graphic designer portfolio template Ideal for prolific creators who have a wide array of projects to display, this portfolio template is curated in a card layout that resembles our social feeds. And with the help of social sharing icons , site visitors can easily spread the word of your beautiful creations around the web. This template’s mobile website version has a bespoke Back to Top button of its own, made up of colorful vector art, which you can match the portfolio’s illustrations. How to layout a graphic design portfolio : Show wireframes, mood boards, prototypes or sketches to highlight your creative thinking. Include color palettes, typography and iconography. Group projects by type, like branding, web design or illustration. Highlight 3–5 best projects with short notes on concept, target audience and your role. Add mockups, interactive screens or client logos to show how your designs work in real contexts. Get inspired: UX portfolio examples 11. Branding portfolio Branding portfolio template When it comes to branding, you need a straightforward template to showcase your work. This portfolio template has a white background that lets the content pop off the page. The sharp images cut across the homepage, showing close-ups of the agency’s work. At the footer, visitors will find every relevant social media link and contact to easily get in touch. 12. Textile designer portfolio Textile designer portfolio template This art portfolio template is a great fit for freelance designers, equipped with everything you need to boost your creative career. The project gallery on the homepage lets you show off your designs and has a detailed ‘About Me’ page, an online store , a ‘Press’ page to take pride in raving reviews and testimonials, and a contact page for initiating collaborations. As part of this template’s online store is a Member’s Area, allowing customers to log in and become members of your store. Once registered, your shoppers can enjoy an easier checkout process, as well as keep track of their orders. 13. Digital art portfolio Digital artist portfolio template An engaging introduction to the work of an artist cooperative, this portfolio template starts off with an animated loop embedded with a video. At the bottom corner is a call-to-action button, encouraging site visitors to click and learn more about the cooperative. The template caters to the needs of artists that exhibit in different design museums and hold various events. There’s an ‘Updates’ section announcing news and upcoming meet-ups, and a ‘What’s On’ page allowing fans to reserve their spot. 14. Landscape photography Try this template now. A perfect template for your photography portfolio website , this design puts your visuals at the forefront. The layout is clean and minimal, with plenty of whitespace and a sophisticated font pairing of two sans-serif fonts. The photography logo at the top of the page is set in the same font as the rest of the website, and is linked to the homepage for easy navigation. Notice how the project gallery on the homepage includes a mix of both vertical and horizontal photographs. By placing them side by side in uneven proportions, the result is a unique asymmetrical look that adds visual interest to your photography portfolio . 15. 3D designer portfolio Try this template now. This digital artist portfolio template has strips filling the screen, acting as spellbinding little snippets of the projects they link to. The same projects reappear in a gallery format at the bottom of the page, so that visitors can choose their preferred method of navigation. The inner project pages reveal a more detailed case study for the designs. Following a large hero image are a textual description, credits for everyone involved, and additional pictures of the work. An in-depth analysis of your projects is a great way to add value to your site, as can be seen in many inspirational graphic design portfolio websites. 16. Game designer portfolio Try this template now. A gamer website needs a powerful portfolio template to convey the technical abilities behind creating video games. This immersive and cinematic portfolio template includes graphics that will catch the eye of digital artists (see digital portfolio examples ) and gamers alike. As you scroll the homepage, you reach video game projects on display, carefully organized in a sequence from first to third place. A CTA leads the user to the portfolio page, where they can access all the games. 17. Home decorator portfolio Try this template now. Some of the best portfolio websites launch into a large or fullscreen visual to showcase the designer’s work, style, and expertise. Here, a large photo on the top fold sets a clear tone, followed by a paragraph introducing the designer, and a display of their projects in a square-format gallery. The images in the gallery expand into a lightbox when clicked, and can also be enlarged to fill up the screen. This way, visitors can fully enjoy and take in your work when browsing through it. As a one-page website, this template uses anchors to link to various sections in the page. This allows for intuitive website navigation even without the need for a new page for each category. 18. Social media portfolio Try this template  now. Your social media portfolio has to show that you're ahead of the game, and this template stands out in just that way. It's got flair—thanks largely to its vibrant text colors—and the best part? You can keep your online presence as fresh as your content by easily updating the color scheme through Wix's color theme manager. There's no need for visitors to go on a scavenger hunt across your site; this template has it all at their fingertips on the homepage. Everything from booking appointments to reading glowing testimonials is a breeze. And it doesn't stop there—the contact information stays put on every page's footer, beckoning potential clients to get in touch with ease. Heading over to the portfolio page, it's your stage to shine with in-depth case studies that broadcast your expertise and professionalism. It's not just about listing your services; it's about showcasing the success stories that underscore your savvy in the social media realm. What makes a good portfolio layout? A great portfolio layout is simple, effective and built to show off your work. It should be easy to browse with a natural flow, no flashy distractions needed. Bold images and clean text are your best friends here, giving your projects space to stand out and drawing attention to what matters most. Balance is everything. Your layout should have enough room for images, short project descriptions or links to case studies without overwhelming viewers. Sticky menus, filters or subtle animations can add a nice touch—but only if they actually make things easier to use. A good layout feels clean, uncluttered and intuitive, keeping the focus on your work and leaving a strong impression. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. How to spot a professional portfolio template A good professional portfolio template has a certain vibe—you can feel it the moment you see it. It’s clean but not boring, bold but not over the top. The typography is sharp, the spacing feels purposeful and everything just fits like it was designed by someone who gets how people browse. That’s a solid start. A great template won’t frustrate you with clunky fonts or awkward image slots. Instead, it puts your work front and center while handling the design details in the background. But looks aren’t everything—it needs to work smoothly too. A solid template for your website type should adapt to all screen sizes (no weird layouts on mobile), load quickly and include sections that make your life easier. Think About, Contact, Testimonials and space for project highlights or detailed case studies. The best ones offer layout options or simple drag-and-drop tools so you can customize it without touching code. Here’s a tip: scroll through it like a potential client viewing your portfolio. If it feels impressive and easy to navigate, you’re on the right path. If it feels clunky or forgettable? Move on. Learn more: What to include in a portfolio 9 smart tips for choosing a professional portfolio template Keep it clean, not cluttered : You don’t need a flashy homepage with spinning graphics or 20 sections to make an impression. A clean layout with intentional spacing lets your work stand out and shows confidence. The best templates stay minimal without feeling empty—they provide structure without being overwhelming. If a template feels too busy it’ll distract from your projects. Always check the mobile view : More than half your visitors will probably check out your portfolio on their phones so mobile responsiveness is a must. Do the menus work? Are the images scaling right? Is the text easy to read? A good template should feel as smooth on a phone as it does on a desktop. Extra points if it includes mobile-specific layout options. Test the flow like a user : Put yourself in your visitor’s shoes. Can they quickly understand who you are and what you do? Is your best work easy to find without digging around? A good layout should guide visitors naturally through your story—from "About Me" to "Work" to "Contact"—or highlight standout projects right away. As you scroll through the live preview think like someone hiring you. Does it focus on your strengths? Is there enough context for each project? Are next steps like a contact button or call to action easy to spot? Look for built-in essentials : Time-savers like pre-made About pages, Testimonials or Services sections mean you don’t have to start from scratch. If you’re using a builder like Webflow, Wix or Canva, check if the template includes contact forms, social links and footer space too. These basics make your portfolio feel polished and reliable. Typography does more than you think : Fonts set the tone for how your content feels. Good templates pair bold headlines with clear, easy-to-read body text and a subtle rhythm that guides the reader. Skip anything overly decorative or hard to read. Pro tip: Stick to 2-3 font styles max and always double-check line spacing and text size across all screen sizes. Image-friendly templates : If your work involves design, photography or illustration, pick a template that supports high-res images and includes galleries or project carousels. Choose one that auto-optimizes images to keep pages loading fast and offers full-width or grid layouts to keep your visuals looking their best. Use motion wisely : Parallax scrolls, hover effects and smooth transitions can add style but too much animation can be distracting or feel over the top. Pick templates where motion adds to the experience instead of just looking cool for a moment. Ask yourself: does this effect improve the user experience or just grab attention briefly? Pick flexibility over looks : A template might look amazing but it has to work for you too. Can you reorder sections easily? Change colors and fonts? Hide pages or duplicate layouts? A good template should feel like a tool you can shape, not something that limits you. It should adapt to your content, not the other way around. Go with your gut (and your goals) : The best portfolio layout is the one that feels right for you and matches your goals. Whether you're chasing freelance work, looking for a new job or just wanting to step up how you present yourself, a great template should reflect who you are—just with a more polished edge. Best portfolio layouts FAQ: How should I organize my portfolio? Organize your portfolio by type, medium or theme so viewers can follow your work easily. Keep navigation consistent and highlight your strongest pieces first. A clear flow makes your skills and style obvious at a glance. How many projects should I include in my portfolio? Include 6–10 strong projects to balance variety and focus. Highlight 3–5 signature pieces with extra context to show depth. Remove older or weaker work that doesn’t reflect your current skills. Should I include personal or non-design work? Focus on professional work that demonstrates your skills. Personal projects can be included if they show creativity or problem-solving. Avoid unrelated work that doesn’t add value to your portfolio. What details should I provide for each project? Include the problem, your solution and your role in the project. Add context like client, target audience or project goals. Show process work when it helps explain your design decisions. Is it okay to use templates for a portfolio? Templates are fine if they don’t overshadow your work. Choose clean, professional designs that make your projects easy to view. Customize colors, fonts and layout to match your style. Should I include client logos? Include logos only if you have permission. They add credibility and show real-world experience. Keep them subtle so they support your projects without distracting. Should I hide “non-fancy” work from my portfolio? Include simpler but solid pieces of work, as they can still demonstrate important skills and growth. Avoid projects that don’t add value or misrepresent your abilities. You can place less polished work in a separate “additional work” section if needed.

Ready to let your work shine? Build your portfolio →   Knowing how to make a portfolio is a must for any designer or creative ready to present their work. An online portfolio is the modern business card , resume and project gallery all in one—the place clients and employers go to see what you can do. Building a portfolio website lets you highlight your skills and unique voice while keeping everything crisp and professional. With the right tools, you can go beyond limits and create an online presence that truly stands out. To get started, here’s a guide on how to make a website that reflects your charm and talent. Learn more: Why do I need a portfolio? TL;DR: How to make a portfolio A great portfolio puts your best work front and center while showing off your style and making it easy for clients or employers to explore and get in touch. Use clear project descriptions, high-quality images and key pages like About, Resume and Contact. Make your site easy to navigate, mobile-friendly and optimized for search engines. Get inspired, pick a design or template that fits you and use AI tools to save time and polish your visuals and text. Keep it fresh by updating often, asking for feedback, sharing it around and tailoring it to the work you want next. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a portfolio? A portfolio is a collection of your work, skills, experience and achievements. An online portfolio is a website that brings all of this together, making it easy for employers, clients or collaborators to see what you can do and understand your expertise. Portfolios are used across all fields, but the most common ones include creative arts (graphic designers, photographers, writers, musicians, etc.), technical fields (software and web developers, engineers) and business. When putting together a digital portfolio, focus on the essentials that show what you do best. What to include in a portfolio starts with your top projects, then adds a short bio or About section, your resume or work experience, contact info and any awards, testimonials or extra skills that help highlight your strengths. Whether you’re making an art portfolio , a fashion portfolio or a marketing portfolio, it’s your space to express your style, share your story, and make a lasting impression. Learn more: What is a portfolio? What makes a great portfolio? Portfolio elements Portfolio best practices Clear focus Highlight your strongest skills or niche. Make it obvious what you do so visitors immediately understand your expertise. Quality over quantity Show only your best projects. Remove outdated or weaker work to keep your portfolio sharp and impressive. Strong visuals Use high-resolution images, mockups or videos. Present work in context to help clients see its impact. Easy navigation Organize your site logically with clear menus and headings. Make it simple for visitors to find key projects quickly. Personal branding Keep colors, fonts and tone consistent. Add a bio or story that reflects your style and professional identity. Concise project descriptions Explain your role, process and results in a few sentences. Focus on what matters to clients or employers. Fast load time Optimize images and use a reliable platform. Fast pages keep visitors engaged and reduce frustration. Contact information Include a contact form, email and social links. Consider adding a call-to-action on every page. Regular updates Refresh your portfolio with new projects, achievements or testimonials. Show growth and stay relevant. How to create an online portfolio No matter what industry you’re in, there are several key tips you’ll want to take when building your online portfolio. These range from designing your portfolio in an attractive way to making sure it sees the day of light. Ready to create an online portfolio? Start designing yours now .   Gather inspiration for your portfolio Choose your online portfolio design Showcase only your best projects Use high-quality images Include the right portfolio content and features Improve your portfolio's UX Work on your site's SEO Make it mobile-friendly Ask for honest feedback Publish and promote 01. Gather inspiration for your portfolio Creating an online portfolio begins with some visual research. Look at other  online portfolio websites  or digital portfolio examples  to generate some initial ideas.  When looking through these resources, start thinking of the vibe you want your portfolio to convey and what experience you aim to create. Take notes or make a mood board to accompany you throughout your creative process. Consider essential details like the color palette, typography and site structure that you like, and clue yourself in on current  web design trends . Check out these niche website examples for inspiration: Teacher website examples AI portfolio examples Videographer portfolio examples Best UX portfolios 02. Choose your online portfolio design How do you want visitors to move from one page to the next? What do you want them to see first? These are questions you’ll ask yourself at the next step when you’re designing your actual site.  There are two easy ways to get started at this stage: Choose a template: Nearly all portfolio website builders  will offer pre-built templates that you can choose from. Wix, for example, has dozens of portfolio and CV templates  (not to mention 900+ total website templates) spanning all types of industries. Learn more about website builders in this comparison guide: Wix vs Squarespace . Design with AI: Use an AI website builder  like Wix that can create a bespoke site for you in minutes. With Wix, simply chat with AI about the type of portfolio you want to achieve—then watch as AI designs a site to match your goals and desired aesthetic. 03. Showcase only your best projects and work When learning how to make a portfolio, remember that your actual work is the core of your online portfolio, so make sure to showcase it in the best way possible. It should stand out and be easily reachable through the homepage and/or website menu. You can highlight this work by creating a dedicated “projects” page on your website. Did you know? Wix’s AI portfolio creator saves you hours of repetitive work by allowing you to upload media and instantly arrange them into projects, complete with suggested titles and descriptions. Share your best work Expose clients to your creativity and skill by sharing only your best work. This way, you’ll bring their attention to your strengths and maintain a consistent level of quality throughout your portfolio. Make sure to include close-up shots of intricate details in your work, too. This allows viewers to appreciate the craftsmanship and finer elements of your designs. Add context and keep it fresh Consider adding a "Passion Project" section to your portfolio. This is a space to showcase work you’ve done purely out of interest or curiosity, unrelated to client demands. It highlights your creativity, initiative and personal style, offering a refreshing glimpse into your unique perspective. As well as presenting your best work, make sure to update your website every once in a while so that you’re always sharing your most recent creations. Including a variety of pieces can help people get a sense of your range. It’s helpful to add a narrative for each project so that visitors can get a sense of how you come up with creative solutions and/or work with your clients. An oft-overlooked  portfolio design tip : make sure to give a concise description of the project and mention your role, as well as any collaborators you worked with. "An outstanding portfolio is all about storytelling. It’s not just a showcase of work, but a narrative that weaves together a professional’s skills, creativity, and personality. Features like dynamic presets, AI setup and beautiful templates let creators bring their stories to life, ensuring that every portfolio not only stands out for its aesthetic appeal, but also tells a compelling story about the creator behind it." - Hani Safe, product manager at Wix 04. Use high-quality visuals It’s not just  photography portfolios  that need high-quality images; all portfolios need them, whether you’re making a fashion portfolio  or a marketing portfolio .  To ensure that your work looks as impressive online as it does in real life, invest time and effort into photographing your work, your process and your products. In cases where professional photography or a photo shoot is not feasible, follow product photography best practices or use free photo-editing tools to enhance your images.  Show your work in real-world settings Another way to enhance the presentation of your projects is by using mockups. Mockups allow you to display your designs in real-world settings, such as showing logo designs on stationery or app interfaces on devices. This not only elevates the look of your work but also helps potential clients or employers visualize how your projects come to life. When showcasing your images, the  Wix Pro Gallery  can set you up with customizable layouts and effects. You can also use AI tools available in Wix—like an object eraser , background remover and more—to professionalize your images. 05. Include the right portfolio content and features Once you have a good base from which you can set off and a collection of projects ready to display, it’s time to identify which additional content you want to include in your online portfolio and how to present it strategically.  This includes text, images and other media. Whether you need some  model portfolio examples  or you're creating an  industrial design portfolio ,  graphic design portfolio , a  stunning photography portfolio  or any other  type of website . Here are the most crucial pages and sections to include, plus some professional design features to consider: Homepage The virtual home of your portfolio should grab your visitors’ attention with an eye-catching design. On top of the visual aspect, your homepage is a chance to stir the curiosity of potential clients and employers with a powerful introductory sentence. Keep this sentence short and sweet, clearly expressing who you are and what you do. There’s no need to go into your biographical details here (that’s what your ‘About’ page is for), but your name and main area of expertise are an absolute must. Since your homepage acts as a starting point for visitors, be sure to also include a menu of items that’s easy to find and directs users to the right places on your site. About page The About page is where you present your background and short bio, provide essential information about your activities and summarize your unique identity and values. Include any distinctive elements, such as your achievements and skills. It can also be a good idea to clarify your current employment status and include your CV. We recommend adding a downloadable PDF so those interested in hiring you can add it to their system. You can show off your personality with puns, smart microcopy, illustrations or anything else that feels true to you. Take a cue from DA Creative which emphasizes its confident and assertive bio with futuristic graphics and bold bits of microcopy. Contact information Make sure people who’ve visited your site can easily contact you to inquire more about your services or employment status. Add a contact form, your email address, phone number and links to your social networks. These elements can be featured in various areas of your site: your main menu, on a dedicated contact page or as a pinned element on the side of the screen. It’s also a good idea to repeat your contact details in your website footer, offering visitors a final invitation to get in touch. Clients and testimonials Highlight your professionalism with a list of respected clientele who have chosen to work with you in the past. If any of your projects have been featured elsewhere or have received press coverage, mention that too (especially for a portfolio dedicated to high-ticket industries, like  architecture portfolios ). You might additionally want to drop in a testimonial or two by satisfied clients. As long as the feedback feels genuine and not over-the-top, testimonials often add credibility to your online portfolio. Adding references can also achieve this. Won any awards? Include these too. The type of award, the issuing body and the date you received it. Provide any needed context on the competition too. Incorporate professional features To craft a professional look and an engaging experience, see how you can incorporate design features that catch your visitors’ eye by taking your online portfolio design up a notch. From hover effects and parallax scrolling to animation and lightboxes, these finishing touches can help bring your website to life. They can also serve as functional tools, drawing your visitors’ attention to a specific place or generating interaction. Tata Rekso demonstrates the sizable impact these elements can have on the user experience. When you hover over one of her featured works, the text changes color and a sneak peek of the work pops up beside it. With Wix, hover effects like these are easy to add. If the effect you're looking for isn't available, you can use Wix Studio to make your site more dynamic and tailor it to your specific needs. This web development platform lets you insert code elements into your website with various custom interactions, helping you bring your most intricate visions to life on your portfolio. Contents page If your portfolio contains a lot of examples of your work and projects, you might want to consider including a contents section to organize them all. This is also a good idea if you plan to create one portfolio to reflect all your different types of projects and skills. You can use the contents page to organize your content by projects, or expertise — and help whoever you share it with navigate to the most relevant work for them. Resume Creating an online portfolio to showcase your work means it acts as a resume also. Go one step further and include a page that summarizes your work experience so far — both in-house, freelance or contractual. Include where you worked, your key responsibilities and projects and the dates. Start with the most recent first. Make sure to provide a list of your hard skills and expertise. You might include the design tools you know how to work with, or whatever is relevant for your field. Personal statement Consider starting your resume page with a personal statement to set the tone and provide context for your entire collection of work. This allows you to share your background, highlight unique skills and articulate your professional goals. A well-crafted personal statement turns your portfolio into a compelling narrative that distinguishes you in a competitive market. Showcase the design process Showing the design process in a portfolio offers a window into your creative journey and problem-solving abilities. By including sketches, drafts and various development stages, designers can vividly illustrate their approach to tackling challenges and refining ideas. This level of transparency not only highlights your creativity and adaptability but also builds trust with potential clients and employers. 06. Improve your portfolio's UX Now that you have your content, it’s time to make all the pieces come together. There are a number of factors to take into account for creating a strong UX, or user experience, on your website. Plan your portfolio pages and content Start by listing all the web pages you’ve decided to create. Then, identify which elements will need to be included on each page (although if you used an AI website builder, your site may already be hooked up with all the core elements and content that you need). For example, a project page might include a featured image, header and description, plus a few extra images or media features. Listing the items on each page will help you decide on their hierarchy before fleshing out the content. Guide users with navigation and structure Don’t forget to add a table of contents, especially if your portfolio spans multiple pages or showcases a wide variety of work. A table of contents makes it easier for users to find specific sections or projects quickly, improving their overall experience. It acts as a guide for your site, helping visitors explore your work without feeling lost. Once you know which pages will make up your online portfolio, you’ll be able to decide on the navigation. How do you want your visitors to transition from one page to another? Will you include a hamburger menu that opens up into a fullscreen list, or a fixed menu at the top of each page? How will you indicate what page people are on? Learn from portfolio examples UX designer Diana Renko's portfolio illustrates that great UX design can be both functional and inventive. Her redesigned hamburger menu stands out for its unique spin while remaining easily recognizable. This creative approach showcases Renko's ability to blend familiar usability with personal style, proving that good UX design need not be dull. For more ideas, check out this collection of the best UX portfolios . 07. Work on your site's SEO What good is an online portfolio if no one gets to see it? In order for your clients to find you and book your services easily, work towards optimizing your website to bring it higher up on Google search results. Search engine optimization (SEO) is an ongoing task, concerning various elements of your site. Here are some pointers will help you get started: Create unique, fresh and valuable written content : see writing portfolio examples for inspiration). A good way of doing this is by writing blog posts, as they’ll give you the chance to share ideas that other designers and creatives will enjoy reading. This will also show Google (and site visitors) that you’re actively working. Do keyword research to find the right keywords for your site: Keywords are the most commonly searched phrases on Google when people are looking for creatives such as yourself. A keyword example could be “independent web designer” or “Toronto architect.” Once you’ve done some keyword research, use these phrases in strategic places throughout your website. Write alt text for your images: Short for alternative text, alt text is a brief description of your site’s images and photos (for example, “postcards and business cards for a branding project”). Writing SEO-friendly alt text can also help improve your website’s accessibility. You’re likely to have many visual elements on your online portfolio, so use this opportunity to integrate your keywords into your alt text. Write titles and descriptions (known as metadata: For each of your design portfolio’s pages. Get found by people in your area using local SEO: If you’re a freelance designer with a permanent location, use local SEO to ensure that your portfolio is found by anyone searching in your particular area. Make sure to claim your business on Google My Business, register your website on relevant directors and add your location on your website’s pages. Pro tip: If you have a Wix website, try Wix SEO . It’s a free, step-by-step plan designed to help improve your site’s SEO with a tailored checklist and helpful tips. You can additionally use Wix’s AI meta tag creator to write title tags and descriptions at scale. Stay in the know - Subscribe to the Wix Blog  for a weekly dose of tips, trends and updates. 08. Make it mobile-friendly It’s easy to forget about the huge amount of users who are likely to be viewing your site from a smartphone. In fact, mobile devices account for  Nearly 60% of web page views worldwide . That’s why the best website designs should look just as good on mobile as they do on desktop. Design your portfolio for small screens One of the major challenges designers face when it comes to creating a portfolio online is ensuring that it will be mobile-compatible. Your mobile website is more than just web design made smaller, so there are a few rules to keep in mind when designing for mobile. For the small screen, you’ll want to declutter the mobile version of your site, keeping only the most crucial elements visible. Furthermore, pay attention to the fonts and colors you use and make sure they’re legible. Reduce the amount of typing required and consider adding a search bar to ease navigation. Take a look at journalist  Lauryn Higgins'  portfolio to see an example of mobile design done right. Her minimalist design easily translates to mobile—a good argument to choose a minimalist design style if it suits your brand. Tools to simplify portfolio mobile design If you’re creating your portfolio with Wix, your site will automatically generate a mobile-friendly version, with an adaptive gallery for your images. That cuts down a significant portion of the work, but it's important to check the mobile editor every time you update your site design to check that the generated site correctly captures your vision. 09. Ask for honest feedback We all know the feeling of getting lost in a project until we lose sight of what it really looks like. That’s why it’s always best to run your website by a second set of eyes for some insight and fresh ideas. Ask your trusted friends what they have to say about your portfolio’s content and visuals. Did they think your portfolio was missing information? What did they like or dislike about your site’s appearance? Was it easy to navigate? Even if it means making adjustments, critical feedback from your peers can help you fine-tune the details of your site. To get the most helpful feedback, be specific about what you’re looking for. For example, ask reviewers to focus on areas like navigation, project descriptions or the overall visual hierarchy. Provide context for your decisions, such as why you chose a particular layout or color scheme, so they can offer more targeted suggestions. Additionally, consider asking people from different backgrounds—designers, potential clients or even those unfamiliar with your field—to ensure your portfolio resonates with a broad audience. This diverse input can help you identify blind spots and refine your portfolio for maximum impact. 10. Publish and promote Once you’ve published your online portfolio, don’t forget to share it on all of your social channels, from Pinterest to Dribbble and more. This straightforward social media marketing strategy will help you reach more potential customers, improve your SEO ranking and hear honest feedback. Another Instagram tip for designers is to add social buttons to your site, helping visitors reach your social media profiles easily. After you’ve gotten the word out, remember that your portfolio should grow with you. There’s always another tweak around the corner to make it a little better. Keep updating your site with new content and projects, implementing different features, improving the user experience and staying up-to-date with current design trends. How to create an online portfolio—with AI AI has changed the game, providing a near-instant way to create an online portfolio that’s totally unique to you. Getting started is simple. From Wix, you can access the AI website builder from any type of account. All you need to do is tell the AI about your background and goals for your portfolio. In seconds, the builder will craft a website with all the core pages, imagery—and even text that you need. It will also install the Wix portfolio app to your site, i.e., add essential back-office tools for easily managing the contents of your portfolio.  Altogether, you have an assortment of AI tools to choose from within Wix:   Website builder: Create a custom portfolio site by simply chatting with AI. Portfolio creator: Upload all the images you want to include in your portfolio in one fell swoop. The AI will automatically organize these images into collections representing the various projects you’ve worked on, plus suggest appealing titles and descriptions for those collections. In minutes, you’ll get a ready-to-publish professional portfolio. Image editing: Automatically enhance photos or use AI to remove and replace distracting elements. Image creation: Create new images and graphics to spruce up your online portfolio. This can be extra helpful if you’re in a role that isn’t design-oriented or work on projects that aren’t visual in nature. Text creation and editing: Tap AI for help brainstorming website copy, whether you need a zinger for your homepage or a bio for your ‘About’ page. The text creator will take into account your brand voice, audience and goals. SEO: Receive assistance with your meta tags and/or optimizing any page for a target keyword.  Branding: Through the AI logo maker , get a custom logo that represents you and your work, while making your portfolio feel more professional.   Looking to land your next role? Learn how to make a portfolio for a job  that gets noticed. Tips to polish your portfolio Now that you know how to make your portfolio, here are some extra tips to make sure you really nail it. (Read also: A CMO's tips for creating an online portfolio that beats referrals .) Use consistent branding throughout your portfolio This means using the same fonts, colors and overall style throughout your portfolio. This will help to create a cohesive and professional look. On top of that, only include your best work in your portfolio. This will help you to showcase your skills and abilities to potential employers or clients. Keep your portfolio up-to-date As you create new work, be sure to add it to your portfolio. This will help to keep your portfolio fresh and relevant. Make sure that your images are clear, sharp, and well-lit and add clear and concise descriptions to each one. Tell a story with your portfolio Make sure each piece in your portfolio transitions smoothly to present a unified theme, keeping the viewer's attention and showcasing your ability to organize work engagingly. Arrange your projects to tell a story—chronological, thematic or skill-based. Focus on the type of work you want to do in the future If you’re looking to branch off into new fields, or focus more on one type of project over the other, make sure to highlight relevant experiences and skill sets. Don’t spend too much time talking about projects that you’d prefer to avoid in the future. Next steps after your online portfolio is ready Once you finish your online portfolio, you need to make sure it reaches the right people and stays up to date. Share it across social media, LinkedIn, your email signature and industry networks. Promoting your portfolio increases visibility and opens doors to new opportunities. Networking is just as important—use it as a conversation starter at events or outreach and tailor it to highlight work that appeals to potential clients or employers. Keep your portfolio fresh by regularly adding new projects, skills or achievements to show growth. Feedback from peers or mentors can help you improve its design and usability. Share individual projects or behind-the-scenes insights on social media to boost visibility and position yourself as an active professional in your field. Track your portfolio's success using analytics if available. See what resonates with visitors and adjust your focus accordingly. Make it easy for people to connect by including a contact form, testimonials and links to your social profiles. With regular updates and a strategic approach, it will show your value and attract new opportunities. Starting a design business? Use this design name generator  to name it. How to make a portfolio FAQ How should a portfolio start? A portfolio should start with a strong introduction that tells your story and what you are all about. You can include a brief bio, your contact information and your goals. You may also want to include a statement of purpose that explains why you are creating a portfolio and what you hope to achieve with it. What makes a good portfolio? A good portfolio is one that is well-organized, easy to navigate and showcases your skills and abilities. It should also be visually appealing and engaging. Here are some tips for creating a good portfolio: Be selective. Only include your best work in your portfolio. Be organized. Organize your work in a way that is easy to navigate. Be clear. Include clear and concise descriptions of your work. Be professional.  Your portfolio should be professional in appearance and content. Be consistent. Use a consistent design throughout your portfolio. Be creative. Don't be afraid to be creative with your portfolio. How do I create a student portfolio? To create your student portfolio, decide its purpose so you can narrow down the content you want to include. After that, you need to select your best work, organize it in a way that makes sense and add annotations to explain what the work is about. Then, design your student portfolio in a way that's visually appealing and easy to navigate. The final step is to share your portfolio with your teachers, classmates and potential employers. You can also submit your portfolio to online competitions or portfolio review websites. Creating a student portfolio can be a lot of work, but it's a worthwhile investment. A well-designed and informative portfolio can help you showcase your skills and talents to potential employers, colleges and other opportunities. How do I improve my portfolio? Regularly update your portfolio's content to reflect your latest projects and accomplishments, keeping it fresh and relevant. This can include images, videos and explanations of your projects. Always check your site's speed and load times, to make sure it provides the best user experience for visitors. It's also normal to review and update your portfolio according to your changing goals for it. It might change depending on whether you're using it to look for work, or simply to establish your professional expertise to your peers or clients. How to make a portfolio for job hunting? Create a job security portfolio by organizing your best work with clear project descriptions and outcomes. It's important to tailor its content to the job you're applying for, emphasizing your relevant skills and experiences. It's always best to use a clean and professional design that reflects your personal brand but is versatile for different roles and companies. Always have a concise resume in your portfolio and take the opportunity to showcase diverse projects to demonstrate your versatility. You must include contact information for easy reach. How to make a portfolio for my art? Curate a compelling art portfolio by selecting your best art pieces that showcase your style and capabilities. Consider arranging your examples cohesively within a clean and visually appealing layout. Include a brief statement about yourself as an artist expressing your inspiration and approach. It's important to use high-quality images so the quality of your art shows online. How to build a portfolio for modeling? Create a standout modeling portfolio by featuring a variety of professional, high-quality photos showcasing your range and experience. These should include headshots, full-body shots and different styles of poses. Highlight your experience, measurements (if relevant) and any notable collaborations with brands or companies. Keep the layout clean and easy to navigate, with a brief bio sharing your passion for modeling. How do I build up my portfolio? To build up your portfolio, seek freelance work, internships or volunteer opportunities to gain practical experience. Consider initiating personal projects to showcase your skills and creativity. Collaborate with others on projects to expand your skill set and produce higher-quality work. Continuously educate yourself through relevant courses and workshops to stay updated with industry trends. Solicit feedback from peers and mentors to refine your portfolio and improve the quality of your work. What does a portfolio look like? A portfolio visually resembles a sleek, professionally designed book or website with a clean and organized layout. It features sections with bold headings and high-quality images or videos that showcase work samples, each neatly arranged to draw attention. The overall design emphasizes clear and intuitive navigation, often using a consistent color scheme and typography to create a cohesive look that reflects the creator's style. Do I need a physical portfolio? A physical portfolio isn’t always necessary these days, as most employers and clients prefer digital versions for convenience. However, it can still be useful in certain situations, like job interviews, meetings or events where you want to leave a lasting impression. A well-crafted physical portfolio can show off your attention to detail and make your work feel more tangible and personal. It’s a great complement to your online presence, not a replacement. What should a portfolio look like? Generally, a portfolio should be a curated showcase of your best work, tailored to the specific job or opportunity you're looking for. It should be visually appealing, easy to navigate while highlighting your skills, process and accomplishments. It should always include a concise introduction, a few standout projects with detailed descriptions of your role and the outcomes and a clear call to action or contact information. The goal is to tell a compelling story about your expertise and value in a professional and polished manner.

Ready to let your work shine? Build your portfolio →   As an illustrator, your portfolio website is a crucial tool that helps both fans and potential clients explore your work. As a type of website a online portfolio is also the place for you to craft the story behind your personal practice, shaping its narrative in your own words, colors and style. One of the very first steps in making an illustrator website is to look for web design inspiration . We recommend eyeing some beautiful portfolio templates that you can use as a starting point for your own. In addition, you can browse through some of the best illustration portfolios, looking closely to see what makes them work so well. To get you started with how to make a website we’ve collected a curated list of fifteen portfolios by accomplished illustrators worldwide, being sure to highlight some of the main takeaways for each. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. 14 illustration portfolio examples to inspire your own Isabelle Feliu Miranda Sofroniou Naomi Wilkinson Rose Blake Levi Jacobs Ana Leovy Alex Gamsu Jenkins Nathalie Lété Hedof Rafael Varona Travis Braun Natalia Vazquez Garcia Johanna Puhl Bespoke Pets 01. Isabelle Feliu Based in Oslo, Norway, Isabelle Feliu creates watercolor and gouache paintings that are reminiscent of an enchanted desert oasis on a hot day, filled with palm trees and hyper-stylish ladies. The alluring beauty of the places she envisions makes her illustrations into a visual wishlist of her dream travel destinations. Isabelle’s illustrator website includes an art portfolio that showcases her works in a long scroll format. Some of her commissioned client work—such as that for Marie Claire or graphic design magazine Wrap—is highlighted using individual project pages. She completes these pages with short descriptions, contextualizing the works by providing a bit of background information. Isabelle’s website also includes a Wix Store , where site visitors and fans can shop her original paintings, tattoo permits and more. 02. Miranda Sofroniou Miranda Sofroniou’s illustrations offer a whimsical exploration of sights and views from her travels around the world – from mountainside road trips to camel rides in desert dunes. Her illustration portfolio’s homepage combines these very different locations into a thumbnail display, using the Wix Pro Gallery . The internal project pages of her illustrator website provide a more in-depth showcase of her works, ranging from editorial illustration, to book covers and even illustrated products like jigsaw puzzles. 03. Naomi Wilkinson Based in Bristol, UK, Naomi Wilkinson has worked with clients such as Facebook, Etsy, Airbnb and Wix—and has also illustrated and created books. Her distinct style merges a nostalgic color palette with shapes resembling paper cut-outs. Neatly organized on Naomi’s homepage are her many projects, consisting of gifs, illustrated patterns and greeting cards. She’s included ample amounts of whitespace, allowing users to move from one image to the next without distraction. Each illustration opens up into a project page, putting it in the spotlight with more images and a brief textual description to explain it. If you want a similar look for your illustrator website, you can get an understanding of the best ways to design it by scanning through this collection of portfolio templates for creatives. 04. Rose Blake Starting with the illustrated pretzel favicon, Rose Blake ’s portfolio website is fun and lighthearted. She places a custom logo —a large word mark style logo making up her name – on the homepage, surrounded by a selection of small, clickable illustrations. This unique navigation method is accompanied by a more traditional website menu at the top of the page, so that site visitors can choose their preferred way of browsing through Rose’s works. Rose’s About page features a short bio and list of selected clients, accompanied by a photo of herself sitting next to one of her own illustrations. Presenting these details in a compelling and stylish way helps inform visitors and distinguishes Rose's work from that of other illustrators. 05. Levi Jacobs Levi Jacobs’s works have been known to add a refreshing flare to everything from the pages of The New York Times to food packaging and more. Based in Rotterdam, the Netherlands, his unique use of color, texture and shape is carried across the different mediums in which he works, such as digital illustration, murals and printmaking. Notice how Levi makes sure to take quality photographs of his art in different contexts. By photographing his prints or murals and showcasing them as finished products, he brings his work to life on his illustrator website. Levi’s also kept his site up to date, a reminder that as an illustrator, you should make a portfolio that will grow as you produce new work and develop your ideas. 06. Ana Leovy Having worked with The Guardian, Man Repeller, Teen Vogue and many more, Mexican illustrator and artist Ana Leovy creates colorful compositions using acrylics, gouache and watercolors. In contrast to her lush paintings, her illustration portfolio’s homepage is clean and typographical. What makes this one of the best portfolio websites ? With no imagery at all, the design nonetheless commands our attention while highlighting Ana’s visual sensibilities. The use of text throughout her website boosts Ana’s personal brand, helping visitors connect to the person behind the works. The text on her About page, for example, does a great job of explaining her love for depicting strong, confident characters and celebrating diversity through her work. 07. Alex Gamsu Jenkins Alex Gamsu Jenkins is an illustrator, cartoonist and animator from London. His work offers a humoristic exploration of the absurd, surreal and grotesque. This unique tone is extended onto his website design, starting with an animated, gradient logo of his name at the top of the page. He has also made sure to link this same logo back to the homepage—an important design portfolio tip that greatly improves navigation and user experience. His illustrations and comic strips are displayed using the Wix Pro Gallery, stretching over the full width of the screen. When clicked, the images open to full screen mode. This enables site visitors to view each of them individually, set against a clean, white background. 08. Nathalie Lété Throughout her prolific art and illustration career thus far, Paris-based Nathalie Lété has collaborated with endless brands, from Gucci to Anthropologie, illustrated many books and has participated in various exhibitions. Her portfolio website opens into a splash page that depicts an illustrated cat, inviting site visitors in. The site’s background is a scanned page of a sketchbook, giving us a symbolic peek into this artist’s studio and inspirational stages. The homepage design offers an interesting take on the website menu, using hand-painted elements—flowers, a hedgehog, a squirrel—serving as buttons and leading to the site’s different pages. The result is a highly personalized illustrator website design, that’s perfectly in line with Nathalie’s body of work. 09. Hedof Hedof , also known as Rick Berkelmans, has worked with clients such as Nike, Nickelodeon and Samsung. His illustration portfolio places an emphasis on what his works look like in real life, whether they end up taking the form of three-dimensional sculptures, printed objects or mural paintings. To indicate the diversity of his final products, Hedof shares photos of people interacting with his pieces. You can see individuals holding his printed illustrations, wearing stylish tote bags, or exploring his sculptures. The portfolio is intuitive in its navigation, with elements such as a "back to top" button and a logo that links back to the homepage, greatly contributing to the site’s user experience. 10. Travis Braun If you're a music lover, prepare to be blown away by Travis Braun . This illustrator and educator specializes in creating stunning music posters that are packed with hidden meanings and Easter eggs, making them a delight for fans to explore. His illustrator website showcases a vibrant collection of posters designed for some of the world’s biggest bands, offering visitors a closer look at his creative process and the stories behind his work. For anyone curious about his inspirations, Travis shares insights into his artistic journey and his passion for music. When it comes to web design trends , Travis’s site strikes a perfect balance between creativity and functionality. The poster gallery is sleek and organized, allowing the artwork to take center stage. His choice of a dark, moody color palette serves as the ideal backdrop for his bold and energetic illustrations, drawing visitors' attention without overwhelming the experience. Travis’s illustrator portfolio highlights detailed images of his posters to behind-the-scenes snapshots, visitors are immersed in his world of music-inspired art. His site also features a shop where fans can purchase prints of their favorite posters, with close-up views that allow for full appreciation of the intricate designs. 11. Rafael Varona Rafael Varona is an illustrator specializing in motion design and complex animated loops for TV and social media. One such loop is revealed to us at the entrance to his illustrator website – a quirky cityscape including animated characters happily “getting their groove on” in the midst of the city’s bustle. This use of homepage real estate is both intriguing and exciting and instantly exhibits the illustrator’s talent. Scrolling down to view Rafael’s portfolio, we can see that he’s highlighted a wide range of projects: illustrated Snapchats, infographics for tech companies and animated loops. It’s a reminder to every creative creating a portfolio website to display works that demonstrate your diverse capabilities. Before we bid Rafael ado – let’s take a moment to appreciate his modern logo design , expertly turned into a favicon to seal the professional look of the website. 12. Natalia Vazquez Garcia Natalia is an illustrator based in Barcelona whose site is bright, colorful and easy-to-navigate. She proves that creatives can be business savvy by organizing and promoting her own illustration course: “Developing Your Own Illustration Style.” Should you as an illustrator venture into a side hustle like Natalia, you can learn a thing or two from her about marketing online using your portfolio website. Natalia anticipates that her visitors are a good target audience for the course and entices us to sign up with two clever methods. First, upon entering her site, visitors are presented with a well-designed lightbox which displays a short blurb about the course. Second, she places an additional advertisement by adding a strip to the top of her homepage, including an effective call-to-action button encouraging users to register and “Get 2 Weeks Free!” 13. Johanna Puhl Apart from Johanna's alluring and mystical illustrations, the actual star of her online illustration portfolio is the bold—yet charming—entrance to her online store. Encouraging website visitors to purchase her work, Johanna places a small icon of a shop sign, paired with a colloquial call-to-action “Buy Some Art." Engaged customers will be delighted to find that Johanna’s shop offers plenty of items to collect: dainty cotton bags, playful calendars, wrapping paper and more. Johanna’s contact page stands out with an authentic bio and friendly headshot. She gives us just enough information to appreciate the industrious hands behind her products and illustrations. Furthermore, including a mailing list sign up form on her site is a great way to potentially build her following, keep in touch with her current clients and update fans when she comes out with new work. 14. Bespoke Pets What would your pet look like if they got up for work like the rest of us? Would they put on a pair of work boots, or would they be more likely to wear a fine Chanel suit? That’s the whimsical idea behind Bespoke Pets , a custom pet portrait company founded by Sarah Zimmer. Her illustrator website beautifully captures the charm of imagining pets in human roles, showcasing Sparky and friends as they shed some animal instincts in favor of a more business-savvy style. The website starts with an engaging animation portfolio  that brings Sarah’s illustrations to life, offering a playful and heartwarming introduction to her services. This animation sets the tone for the rest of the site, creating an inviting and fun atmosphere for visitors. Sarah’s online store  is seamlessly integrated, allowing customers to easily browse and purchase custom pet portraits. Each product page showcases high-quality images with zoom-in functionality, letting users appreciate the intricate details of her artwork. This attention to detail enhances the shopping experience, making the illustrations feel more personal and accessible. Beyond the portfolio and store, the site features a collection of customer testimonials and press coverage, adding an extra layer of trust and credibility. Bespoke Pets is an excellent example of how to blend creativity, functionality and a personal touch into a professional online presence. Why you should create an illustration portfolio Now that you are inspired by these incredible illustration portfolios, it is time to learn why you should create one in the first place. There are a number of benefits for any illustrator, when it comes to having a portfolio, whether aspiring or established: Showcase your work: Your portfolio is a chance to show potential clients what you are capable of and should include a variety of illustrations that highlight your different styles and techniques. Build your career : As you build your portfolio, you'll start to develop a reputation as an illustrator. This will make it easier to get work and to move up in the industry. When you have a portfolio, you are more likely to be noticed by art directors and clients. They will be able to see your work and decide if you are a good fit for their projects. Learn and grow : As you build up your portfolio, you'll also learn a lot about illustration. You will learn how to draw, how to use different illustration software and how to market yourself. These are all very valuable skills for illustrators to have and constant learning and growing is how you stay at the top of your game. Learn more: Best art portfolio examples Tips to create illustration portfolios Ready to get started? Here are some tips for creating your own illustration portfolio: Brainstorm your goals: What kind of illustration do you want to specialize in? What are your strengths as an illustrator? Hone in on your niche and what your "thing" is. Once you know your goals, you can start to create a portfolio that will help you achieve them. Choose the right illustrations and keep updating them : Your online portfolio should only include your best work, so choose illustrations that showcase your unique style and techniques. As you build out your body of work, you'll need to keep your portfolio updated. Add new illustrations as you get them and remove any illustrations that are no longer relevant. Use a portfolio website builder: Using a website builder allows you to easily and quickly create an online portfolio that showcases your work and style. Opt for a portfolio builder like Wix and you can create an illustration portfolio for free. Illustration portfolios FAQ How can I make sure my portfolio is always relevant and reflects my best work? It's important to remember that once your illustration portfolio is created, you'll need to constantly keep it updated with your new and evolving work. As you grow and evolve as an illustrator, you'll need to update your portfolio to reflect this. It's never finished. What are the best website or portfolio builders for an illustration portfolio? A lot will depend on your own technical and web design skills. You can create a stunning portfolio with AI in minutes, or use a website builder to create something a little more complex. Generally portfolios don't need a great deal of functionality (like say an ecommerce site) but they do need to look great. So you want to use a platform that allows you to customize templates, add different media formats and customize fonts, layouts and colors to reflect your design style. How much of a role should client feedback play in how I design and update my portfolio? If the goal of your illustration portfolio is to gain more clients, it can be a good idea to take their feedback on your portfolio layout and style into account. Just remember that different clients want different things and one's feedback might not correspond with your style or goals.