How to connect your Wix & Wix Studio websites to Bing
- Einat Hoobian-Seybold
- 22 hours ago
- 5 min read
Author: Einat Hoobian-Seybold
Wix and Wix Studio websites connect directly to Microsoft Bing, which can improve your site’s visibility in both classic and AI search results.
And there’s no reason not to do it: Connecting your websites to Bing is a straightforward process with Wix’s SEO tools.
The benefits of connecting your website to Bing
While many marketing teams focus their SEO strategy on Google (and now, AI search), Bing powers a significant portion of search traffic, including searches through Yahoo and DuckDuckGo. Integrating your site with Bing Webmaster Tools ensures your content is indexed accurately and provides valuable data to help you monitor your site's performance.
More reasons to connect your website to Bing:
Bing’s audience is significant and serves over 3 billion visits a month, not including ChatGPT. (Monitor ChatGPT’s growth here: Google vs. AI search.)
Microsoft Bing serves as the primary search technology behind several major platforms, including Yahoo, DuckDuckGo, and Ecosia.
ChatGPT and Microsoft Copilot use Bing as grounding for realtime searches, so performing here can help improve your generative engine optimization efforts.
Since rolling out the Connect to Bing integration, around 112K Wix and Wix Studio websites have connected in total. With the integration now open to all users, an average of 30K new sites connect to Bing each month.
Access to Bing Webmaster tools
Integrating with Bing gives you free access to Bing Webmaster Tools, a comprehensive dashboard designed to monitor your site’s health and performance. This platform provides deep insights that go beyond simple traffic numbers, offering:
IndexNow insights. Monitor how many of your updates are being indexed in near real-time.
Detailed crawl reports. Identify and fix technical SEO issues before they impact your ranking.
Keyword research. Discover high-value search terms that your specific audience is using.
Backlink analysis. Track who's linking to your site and how it affects your authority.
How to connect your Wix website to Bing
Use the built-in SEO tools in your Wix dashboard to automate verification and ensure your content is indexed close to real-time via the IndexNow protocol. You have three ways to connect to Bing using Wix.
SEO Assistant: Just follow the automated prompts in the Wix Dashboard to verify your site and submit your sitemap.
Site verification tool: Manually retrieve and paste the Bing HTML Meta Tag into the Wix SEO Tools section so you can manage the connection yourself.
IndexNow: Great for all creators, this feature is automatically enabled to instantly ping Bing whenever you publish or update your site content.
01. Verify your site through the Wix SEO Assistant
The Wix SEO Assistant is the most efficient way to connect your site to Bing and other search engines because it automates the verification process.
When you follow the steps in your dashboard, Wix communicates directly with Bing to confirm site ownership.
This method eliminates the need for manual code entry and ensures that your site meets the basic requirements for visibility. Once you’ve verified your site using the Wix SEO Assistant, Wix submits your sitemap to Bing automatically.
02. Use the Wix site verification tool for manual connection
Manual verification using the Wix site verification tool allows you to connect to Bing by adding a specific meta tag to your site’s SEO settings. This manual approach is ideal for advanced creators or those who prefer to manage the connection themselves. Perhaps you already have an existing property for the domain in Bing Webmaster Tools, or you need to use a different email account, a common practice for agencies.
If you prefer to manage the connection yourself:
Visit Bing Webmaster Tools to retrieve a unique HTML meta tag.
Copy this code and navigate to the SEO Tools section in your Wix dashboard, where you’ll find the Site Verification option.
Paste the code into the Bing field and save your changes to establish a permanent link between your site and the search engine.
03. Leverage IndexNow for instant indexing
Wix and Wix Studio websites support the IndexNow protocol by default for all premium sites. Unlike traditional indexing where you wait for a bot to crawl your site, IndexNow uses a "push" method to inform Bing the second a page is live.
When you hit “Publish” or update a blog post, Wix sends an instant signal to the IndexNow API. This signal contains the specific URL that changed, prompting Bing to prioritize that page for its next crawl. Because Wix handles this communication in the background, you get the benefit of near-instant search visibility without needing to click a single extra button.
The IndexNow process happens for all users, whether you formally connect to Bing or not. But connecting to Bing gives you the ability to monitor and manage this connection from Bing webmaster tools.
Troubleshoot common connection errors
Troubleshooting Bing connection errors usually involves checking your site's indexing settings or verifying that the meta tag is correctly placed.
Confirm indexability
If your site isn't appearing in Bing, first ensure that you have toggled on the setting that allows search engines to index your site in the Wix dashboard.
Check your tags
If manual verification fails, double-check that the meta tag was copied in its entirety and that there are no conflicting tags from previous attempts. In some cases, it may take up to 48 hours for Bing to process the verification and begin displaying data in your Webmaster Tools dashboard.
Bing best practices to drive indexing performance
Improving sitewide indexing and ranking in Bing search results requires a combination of high-quality content and technical SEO best practices.
For example, Bing puts a strong emphasis on clear, descriptive page titles and headers that accurately reflect the content of the page. Ensure your images include descriptive alt text and that your site remains mobile-friendly, as user experience is a major ranking factor.
Additionally, Bing values social signals and local relevance, so keeping your business information consistent across the web can help boost your authority in their algorithm.
All of this activity helps to show Bing that your content should remain in the index for users to discover in the future.
FAQs about connecting a website to Bing
How long does it take for Bing to index my Wix site?
Indexing can happen within minutes thanks to IndexNow, though it may take a few days for your full site architecture to appear in search results.
Do I need to submit a sitemap to Bing manually?
No, Wix automatically generates and submits your sitemap to Bing once you have connected your site through the SEO Assistant.
Why is my Wix site not showing up on Bing?
Make sure the "Let search engines index this site" toggle is turned on in your Wix Privacy settings.
Can I connect to Bing if I don't have a custom domain?
To use Bing Webmaster Tools and professional SEO features, your site needs to be connected to a custom domain.
Is IndexNow available on all Wix & Wix Studio plans?
Yes, IndexNow is a standard feature integrated into Wix and Wix Studio for all users to ensure rapid content indexing.
Gain a competitive edge by connecting your Wix websites to Bing
Ultimately, diversifying your search visibility beyond a single platform is a non-negotiable step for building your online presence in 2026, and beyond. There’s a lot involved in maintaining a multi-platform marketing strategy, but connecting to Bing is, thankfully, one of the easiest.
Einat began her SEO career by developing organic strategies for top global brands and later discovered her love for product development. As the Head of Product for Wix SEO, Einat builds impactful products that make SEO accessible and approachable to more than 200M users around the world.
