AI Search Lab

The future of search is here. Stay up to date on the latest in generative search optimization, LLM research, expert insights and AI search tactics that marketers need today, tomorrow and beyond.

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The 14 best tools to track brand visibility in AI search

BY CRYSTAL CARTER

Analytics and KPIs

glossary

Marketing buzzwords got you dizzy? We’ve got you covered.

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Research

LLMs & GEO: reshaping search and marketing through data-driven insights.

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Latest articles

LLM optimization strategies, AI search trends and thought leadership for marketers navigating this rapidly changing space.

How to evaluate LLM traffic quality in GA4 (and act on it)

BY BRIE ANDERSON

Analytics and KPIs

Marketers need to address the attribution gap in AI search

BY CHRIS DONNELLY

Analytics and KPIs

The marketer’s guide to memory, personalization, and visibility in ChatGPT

BY ASHLEY SEGURA

LLM Optimization Strategies

How to optimize your website for the agentic web

BY CRYSTAL CARTER

LLM Optimization Strategies

Human in the Loop: James Cadwallader, co-founder and CEO of Profound

BY KIERA CARTER

Interviews

Your guide to vector embeddings for AI search

BY MIKE KING

LLM Optimization Strategies

Top agentic AI protocols for website growth in 2026

BY RAN YAHALOM

AI Search Trends

The agentic web is about to change everything...again

BY CRYSTAL CARTER

AI Search Trends

Human in the Loop: Aviv Shamny, co-founder and CEO of Limy

BY KIERA CARTER

Interviews

Are AI bots crawling LLMs.txt files?

BY RAY MARTINEZ

LLM Optimization Strategies

The state of AI search (and what it means for your business)

BY TIAGO BIANCHI

AI Search Trends

How to optimize an "about us" page for AI search

BY ANN SMARTY

LLM Optimization Strategies

The AI Search Glossary

Your ongoing guide to the growing list of terms in the LLM search world. Because no one likes Googling in the middle of a client meeting.

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AI Benchmarks

Performance standards that measure how effectively AI models accomplish specific tasks compared to other models, helping marketers evaluate and compare different AI tools.

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AI Overviews

Google's AI-powered search feature that generates instant answers by summarizing information from multiple websites, fundamentally changing how users discover and consume content.

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AI (Artificial Intelligence)

Technology that enables machines to mimic human intelligence. It transforms how businesses operate and customers interact with brands through intelligent automation and personalized experiences.

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Research

Original generative search insights and LLM trends that will make you a more informed—and effective—marketer.

On-page factors for AI visibility

By Kiera Carter

Brand visibility

Bar graph with gray and green bars, decorative

Real estate + AI search

by simon schnieders

Industry Impact

FAQ

What is the AI Search Lab by Wix Studio?

The AI Search Lab is your ultimate resource for all things brand visibility in LLMs. We publish original research, expert interviews and deep dives into the latest topics in the industry. Nice to meet you.

Who is the AI Search Lab for?

Brands, marketers and agencies interested in the new world of search. Oh, and all the LLM bots that crawl our site. We’ll talk about this more on our blog.

Isn’t AI search the same as SEO?

We’ll give you a short answer to a loaded question. There's overlap, but SEO focuses on optimizing for link-based ranking algorithms, while AI search requires a distinct strategy tailored to driving visibility in LLMs.

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