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AI Search Lab

The future of search is here. Stay up to date on the latest in generative search optimization, LLM research, expert insights and AI search tactics that marketers need today, tomorrow and beyond.

13 best tools to track brand visibility in LLMs

The 13 best tools to track brand visibility in AI search

Headshot of Crystal Carter

BY CRYSTAL CARTER

glossary

Marketing buzzwords got you dizzy? We’ve got you covered.

Research

LLMs & GEO: reshaping search and marketing through data-driven insights.

Latest articles

LLM optimization strategies, AI search trends and thought leadership for marketers navigating this rapidly changing space.

Why LLMs have high conversion rates, and how to tap into them

Why LLMs have high conversion rates, and how to tap into them

Nick Haigler headshot

BY NICK HAIGLER

LLM Optimization Strategies
5 ways to get executive buy-in for your AI search plan

6 ways to get executive buy-in for your AI search plan

Headshot of Kiera Carter

BY KIERA CARTER

LLM Optimization Strategies
Bottom-of-funnel content examples for AI search

Bottom-of-funnel content examples for AI search

Maddy Osman headshot

BY MADDY OSMAN

LLM Optimization Strategies
How to know which AI crawlers are visiting your site (and why it matters)

How to know which AI crawlers are visiting your site (and why it matters)

Einat Hoobian-Seybold headshot

BY EINAT HOOBIAN-SEYBOLD

Analytics and KPIs
Human in the Loop: Doreen Weissfelner, Head of Wix Analytics

Human in the Loop: Doreen Weissfelner, Head of Wix Analytics

Headshot of Kiera Carter

BY KIERA CARTER

Interviews
How to Rank in Perplexity

How to rank in Perplexity

Maddy Osman headshot

BY MADDY OSMAN

LLM Optimization Strategies
What marketers should know about LLMs.txt

What marketers should know about LLMs.txt

Headshot of Kiera Carter

BY KIERA CARTER

AI Search Trends
Is LLM optimization the same as SEO?

Is LLM optimization the same as SEO?

Headshot of George Nguyen

BY GEORGE NGUYEN

LLM Optimization Strategies
5 ways to adapt your content strategy for LLMs

5 ways to adapt your content strategy for LLMs

Headshot of Kevin Indig

BY KEVIN INDIG

LLM Optimization Strategies
A Wikipedia marketing strategy for AI search

A Wikipedia marketing strategy for AI search

Headshot of William Beutler

BY WILLIAM BEUTLER

LLM Optimization Strategies
Is your target market using AI? How to find out.

Is your target market using AI? How to find out.

Rand Fishkin headshot

BY RAND FISHKIN

AI Search Trends
7 ways agencies are managing clients in the age of LLMs

7 ways agencies are managing clients in the age of LLMs

Headshot of Sonia Weiser

BY SONIA WEISER

LLM Optimization Strategies

The AI Search Glossary

Your ongoing guide to the growing list of terms in the LLM search world. Because no one likes Googling in the middle of a client meeting.

AI Benchmarks

Performance standards that measure how effectively AI models accomplish specific tasks compared to other models, helping marketers evaluate and compare different AI tools.

Take me there

AI Overviews

Google's AI-powered search feature that generates instant answers by summarizing information from multiple websites, fundamentally changing how users discover and consume content.

Take me there

AI (Artificial Intelligence)

Technology that enables machines to mimic human intelligence. It transforms how businesses operate and customers interact with brands through intelligent automation and personalized experiences.

Take me there

Research

Original generative search insights and LLM trends that will make you a more informed—and effective—marketer.

Bar graph with gray and green bars, decorative
Bar graph with gray and green bars, decorative

Real estate + AI search

Headshot of Simon Schnieders, wearing glasses and a blue blazer

by simon schnieders

Industry Impact
pie chart
pie chart

AI search vs. Google

Headshot of Crystal Carter

By Crystal Carter

LLM Growth

FAQ

What is the AI Search Lab by Wix Studio?

The AI Search Lab is your ultimate resource for all things brand visibility in LLMs. We publish original research, expert interviews and deep dives into the latest topics in the industry. Nice to meet you.

Who is the AI Search Lab for?

Brands, marketers and agencies interested in the new world of search. Oh, and all the LLM bots that crawl our site. We’ll talk about this more on our blog.

Isn’t AI search the same as SEO?

We’ll give you a short answer to a loaded question. There's overlap, but SEO focuses on optimizing for link-based ranking algorithms, while AI search requires a distinct strategy tailored to driving visibility in LLMs.

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