

Social Media Marketing:
Tips & How To’s
Get started
Set yourself up for success by making sure your social profiles tick all the boxes.
Choose a name
Use your restaurant name and make sure it’s the same across all your channels.
Pick a handle
If your restaurant name is already taken, try adding an underscore.
Add a profile picture
Use your logo to ensure your restaurant is easily recognized.
Write a bio
Add a brief description of your restaurant to and link it to your website.
Set a location
Let customers know where to find your restaurant.


What to post
Check out these top content suggestions for the best results on any channel.
Showcase your restaurant brand
Feature your food, theme and interior so customers know what to expect when they visit.

Offer special discounts
Encourage orders with promotional posts for happy hours, seasonal deals, new dishes and events.

Share creative video
Gain up to 48% more views with video by posting behind the scenes footage, culinary tips, and livestreams.

Use customer generated content
Promote your business and build community by responding to comments and resharing customer content.



Expand your reach
Share your content with the right audience to maximize engagement.

Use hashtags
Add hashtags to all your posts and use keywords that resonate with different groups for better visibility.
Work with influencers
Reach out to food critics, bloggers or local chefs to spread the word about your restaurant.
Advertise on social
Create a campaign that targets the people in your area most likely to become customers with Facebook Ads by Wix.