Wix.com, the leading free drag-and-drop web-publishing platform, and the award-winning Arizona Diamondbacks franchise have entered into an advertising partnership, both organizations announced today. Starting in May, D-backs baseball fans at Chase Field will notice a new advertising player in the lineup behind home plate, Wix.com.
The advertising partnership was based on core business deliverables for both organizations, but as importantly, on a synergy between the two organizations’ core principles and values.
“Through their ‘Circle Of Success’ and demonstrated values through community involvement, and culture of integrity and innovation, the D-backs were a natural fit for us”, said Omer Shai, VP of Marketing at Wix.com. “We could have placed advertisements anywhere but along with being in the heart of one of our largest markets and most dynamic areas of small business achievement, the D-backs’ organization reflects a brand that resonates with our own.”
The Phoenix metropolitan area is home to more than 100,000 Wix users – many of whom are small businesses, students, artists and entrepreneurs – and Arizona represents one of Wix’s most active regions nationwide per capita. Wix joins a limited amount of top brands whose names are attached in various ways to the Arizona Diamondbacks organization.
“Wix is a fast-growing company that shares our passion for giving back to the community and serves many Valley residents,” said D-backs President & CEO Derrick Hall. “We are proud to partner with Wix and showcase its services to D-backs fans.”