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These days, there’s little in the digital world that isn’t constantly changing and developing—and learning how to make a website  is just the beginning. If you want to keep your audience engaged and your content desirable, you’ll have to stay on top of your game and make sure you’re covering the latest trends. Otherwise, you might risk appearing stale and irrelevant. With a website builder like Wix, you can seamlessly tweak your site and give it the freshening up it requires. Our straightforward guide will explain how to update your site efficiently even long after you've made your website. Why update your website Before you embark on a full-out website update, which includes a website redesign (a hefty project which could potentially take much longer), consider whether a few simple adjustments could help bring your site to the next level. Knowing how to design a website is one thing, but keeping it constantly up-to-date is quite another. For more details, check out our guide on website maintenance costs and/or how to tell when it's time to redesign your website . And if you’re not sure whether your site is in need of a little website maintenance , here are some reasons to update your website: The design is outdated Sales on your online store have decreased You are rethinking keyword targeting and overall SEO strategy Provide easier navigation with better bounce rate and other important site metrics How to update a website in 8 steps Review your current content and design Check your website’s data Evaluate your competitors’ websites Gather inspiration Add powerful multimedia elements Align your design to current trends Perform simple A/B testing Optimize your SEO 01. Review your current content and design The first step in your website update is to give your current site a thorough evaluation. At this point, you’re not creating any new content but simply investigating what works well and what doesn’t. This way, you’ll be able to make a clear list of all the details that need changing. Visual content: Check the quality and relevance of your visual assets, such as images and videos. Identify anything that looks blurry, pixelated or generally outdated. You may come across images that are no longer relevant or aren’t aligned with your current brand identity. In these instances, you won’t necessarily have to delete the images altogether. Rather, you could use online media editing tools to bring them to life. Also, take note of your website’s loading speed. Old video files may be overly heavy, negatively impacting your site’s user experience. Written content: As well as looking at your site’s visuals, scan through the written website content too. Look for any broken links, as well as missing or incorrect information. For example, you may have old blog posts that no longer serve a purpose, or mission statements that don’t quite speak your brand’s language, especially if content hasn't been updated since you first started your blog . Perhaps you could give more details on a certain product or service you’re selling or reword the text on your call-to-action button to generate more clicks. 02. Check your website’s data As well as thoroughly surveying your site from the front end (the part of your website that visitors see), it’s also worth looking into your own website analytics. This will help you understand your audience’s behavior and how you can tailor your site to better fit their needs. Integrating tracking tools and analytics into your Wix website will enable you to monitor your site’s traffic. You’ll be able to check important information, such as which pages are the most popular, how much time visitors spend on each page and what your bounce rates are (meaning, how many visitors left your site without interacting with it at all). Once you understand your customers’ behavior a little better, take it a step further by analyzing why they may act the way they do. If many visitors are leaving a certain page of your site without engaging with it at all, consider what is different about that page. Does it have more text than others? Does it take longer to load? Insights such as these will help you make more informed decisions when updating your website. Pro tip: Use a website heatmap  to understand how visitors interact with your site. This tool helps you identify key areas to optimize for better engagement, encouraging users to stay on your page longer. 03. Evaluate your competitors’ websites While you’re busy working away on your website update, don’t forget to check what your competitors are up to by conducting some research. After browsing through a few of their websites, compare your findings to your own site. Consider whether you may be missing any crucial information, pages or content. Or perhaps you came across a nice idea or two that you could adopt and implement in order to help boost your site. Take your evaluation one step further by looking into your competition’s data. This will give you the chance to compare your site’s traffic to others, using specific metrics that you can pick. Don’t worry if this sounds daunting - there are useful website analytics tools dedicated to just that. For example: SimilarWeb lets you enter your or your competitor’s domain name into the search bar. It then comes up with a full report of traffic estimates, in a fairly simple to understand interface. Semrush is a highly recommended SEO (search engine optimization) tool that provides you with details on any website’s traffic, whether organic or paid. Use the ‘Site Explore’ section in Ahrefs to view how your competitors’ traffic has changed over time and compare it to your own. 04. Gather inspiration Now is the time to take a good look around and get to know your market better than ever. Search for inspiration by browsing website design examples from both your own and other industries that catch your eye. You can also explore free website templates to see layouts and features that work well and spark ideas for your own site. Open up your search for inspiration to alternative resources, such as design museums or graphic design magazines. Perhaps you’ll also come across something that sparks your creativity from other fields altogether, such as a color palette you noticed in a boutique window display or a poster for a concert. Once you’ve scoured the online and offline worlds for inspiration, it’s time to apply your findings to your website update. However, try not to get carried away with changing too many details. After all, you’re just looking for little touches you can make to elevate your site. 05. Add powerful multimedia elements You could have the most fascinating and high-quality content on your website, but if it doesn’t look the part–it simply won’t work. Research shows that when it comes to m ake , first impressions matter . Even if your site visitors have trouble finding the information they’re looking for, if they find your website visually appealing, they’ll tend to be more engaged. A good place to start is by checking whether your website is in line with the core principles of design. In addition, integrating striking visual elements into your site will help create a memorable design that will set you apart from your competition and instantly engage your audience. Consider how you can update, edit or add design features to your website, including everything from videos, to sound, images, animations and more. Fortunately, you’re not building your website from scratch, so there’s no need to create all of this new content from square one. If you can’t currently afford the time and money required for a full photoshoot, there are plenty of alternatives. Instead, look through your website to see if there are any existing images that could do with a little sprucing up. Play around with tools like Wix Photo Studio to edit your images. You’ll be able to remove your photos’ backgrounds in just a click, as well as apply filters and other striking effects. You can also browse this free library of high-quality photos to be used for your needs or explore this fun and versatile Vector Art collection. If you want to add a dynamic feel to your website, transform your videos or still images into professional promotional videos with an online video editor . Add text, music and special effects to create engaging content that will draw in your audience. 06. Align your design to current trends Gaining a deep understanding of current web design trends can be tricky if you haven’t been keeping yourself consistently in-the-know. That doesn’t mean you have to be a professional website designer . However, as a website owner, you should be keeping your eyes open to ensure you stay sharp and relevant. Regularly check your competitors’ websites to see what they’re up to. You’ll be able to track and identify any changes or updates on their sites, such as a more prominent use of video, the addition of relevant pages and more. Another way of staying updated is by reading magazines and blog posts on web design trends. You should also invest time in browsing social networks that are specifically design-oriented, such as Dribbble and Behance . They have a strong emphasis on graphic design, ranging from UI design inspiration, to illustration, typography, animation and more. This way, you’ll be able to gain a solid grasp of what’s going on in the overall world of graphic design and possibly apply certain elements to your own website. 07. Perform simple A/B testing Once you’ve made a few changes to your updated website, it’s a good idea to test it using A/B testing. This form of testing involves creating two versions of your website and running a test on both of them to collect stats on traffic and user engagement. It will help you base your decisions on real data and make changes to your site accordingly. For example, you can experiment with two different CTAs to see which one entices users to click on it more. Or, replace a photo slideshow with a full screen video on one of your web pages. Then, you can test out the two variants and see which one performs better. 08. Optimize your SEO Last, but certainly not least, remember that you want your target audience to easily find you on search engines like Google. You may have already worked towards improving your SEO in the past, but it’s definitely worth reviewing it as you’re revamping your website. You’ll have new images for which you should write alt text, plus additional pages that will require optimized URLs. A good place to start is by conducting keyword research. Keywords are two-to-five-word phrases that your potential customers would type into search engines when looking for a business like yours. To increase your chances of ranking higher, take a look at these professional free SEO tools that will help you find the right words and phrases to target through your website. How to update a website FAQ Is it difficult to update a website? Updating a website can vary in difficulty based on several factors. For simple updates, such as changing text or images, it's usually straightforward and can be done by individuals with basic web editing skills. However, more complex updates, such as redesigning the layout or adding advanced functionalities, might require web development expertise. How do you modernize a website? Modernizing a website involves a multifaceted approach to enhance its overall appeal, functionality and user experience. One crucial aspect is adopting a responsive design, ensuring the site is accessible and user-friendly across various devices. Aesthetic updates, such as incorporating contemporary design trends and optimizing navigation, breathe new life into the website's appearance. Refreshing content to keep it current and relevant is essential for engaging visitors. Search engine optimization (SEO) efforts should be intensified to improve the site's visibility on search engines. Regular security updates and maintaining compatibility with the latest web technologies contribute to a secure and seamless user experience. How much does it cost to have a website updated? The cost of updating a website can vary widely based on the scope and complexity of the updates. Simple content changes might incur minimal costs, especially if done by the website owner. However, significant updates, such as a redesign, adding new features or fixing complex technical issues, may require professional web development services. Costs can range from a few hundred to several thousand dollars, depending on the extent of the changes and the expertise required. What happens if a website is outdated? An outdated website faces a cascade of challenges, including security risks from vulnerable software and plugins, jeopardizing user data. The user experience takes a hit with outdated design and functionality, leading to increased bounce rates. Search engine rankings may decline as algorithms prioritize updated content. Compatibility issues emerge with newer browsers and devices, harming the site's display. Credibility is compromised, as visitors may perceive an outdated site as unprofessional. Slow loading times and outdated technology contribute to reduced performance, hindering opportunities for engagement and conversions. Keeping a website updated is vital for security, functionality and a positive user experience, ensuring its competitiveness in the digital landscape.

Being that one in four adults in the U.S. have a disability, it’s essential that you create a website that accommodates users with a variety of different needs. “We need to make things accessible so that we’re not excluding anyone from using our products or services,” Reginé Gilbert , who (quite literally) wrote the book on inclusive digital design , said in an interview with Wix. “You’re opening your business to more business when you make it more accessible.” In the blog below, we’ll cover strategies for creating a more accessible online experience so that no matter what your line of business is, you know how to make a website that’s inclusive to all. What is web accessibility? Web accessibility is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the World Wide Web by people with physical disabilities, situational disabilities and socioeconomic restrictions on bandwidth and speed. Web accessibility is important because it ensures that everyone has equal access to the information and services that are available online. People with disabilities may use a variety of assistive technologies to access the web, such as screen readers, text magnifiers and voice recognition software. Web accessibility also benefits people with situational disabilities, such as people who are using a mobile device in a noisy environment or people who have a temporary injury, and people who have limited bandwidth or are using a slow internet connection. 16 ways to make your website accessible Building a website from scratch is a massive undertaking, so making it accessible might seem daunting. Don’t worry—with these handy tips and the Accessibility Wizard by your side, you'll breeze through the process. Just keep in mind that while the Wizard and this article offer great insights, they don't cover everything about web accessibility. So, if you want to tackle any major issues head-on, it's worth considering hiring an accessibility expert to give your site a thorough check. By combining these resources and seeking professional guidance, you'll create a website that's inclusive, user-friendly and ready to welcome everyone. Skip the accessibility plugin Choose fonts that are easy to read Consider how design complexity could impact user experience Choose a high-contrast color scheme Add alternative text to every image Provide transcripts or closed captions for files with audio Make your website keyboard accessible Opt for on-page content rather than PDFs Keep the text short and sweet Organize your site for easy navigation Offer multiple means of communication Add an accessibility statement to your site Use templates Optimize forms for disabled users Ask visitors how you can improve Use a content management system that supports accessibility 01. Skip the accessibility plugin Accessibility plugins may seem like a quick fix, but about 13% of the websites sued in 2021 had third-party accessibility overlays . Moreover, these plugins tend to create more problems than they solve. In addition to causing performance issues and security risks, they can even introduce new accessibility issues. “The way to make a site accessible is to build it the right way,” said Wix Head of Accessibility Nir Horesh, whose team assesses every Wix feature and element to ensure that they accommodate users with disabilities. Rather than treating accessibility as an afterthought, it’s important to make sure that your site is built with accessibility in mind from the get-go. 02. Choose fonts that are easy to read Because font options are limitless, it's tempting to feature elaborate typography on your website. Unfortunately, the more decorative the typeface, the less legible it is to your customers. People with dyslexia, learning disabilities, aphasia and poor vision will have an easier time reading a clear font . Featuring more than two fonts on a page will, moverover, make your page look chaotic and slow down reading speed. Although you can upload external fonts to the Wix Editor, standard fonts are the easiest to read. Tahoma, Verdana and Museo are very reliable options. Individuals with visual impairments may also struggle to read italics, all caps and other styling methods. Instead of over-relying on these font styles, use a larger size or a second font to format headings. 03. Consider how design complexity could impact user experience “When the internet started, it was only text and links. It was 100% accessible,” said Horesh. “The more complexity we added, the more accessibility issues we created.” For example, while flashy graphics, features and effects are fun, they introduce new accessibility issues. That doesn’t mean you have to revert to the basic website features ; it just requires you to design thoughtfully from the start. Ask yourself whether a feature could hinder a customer’s ability to navigate your site. If you think it might, consider either removing it or adjusting it to accommodate different needs. For example, moving elements could potentially cause motion sickness, trigger epileptic seizures or distract people with ADHD. If you’re determined to include dynamic content, it’s imperative to provide options for user control. This can be accomplished by adding a pause button or setting the content to automatically stop after a few seconds. Granting users the ability to pause, stop or adjust the timing of dynamic content allows them to engage with your website at their own pace and ensures a more inclusive experience for all. 04. Choose a high-contrast color scheme Creating an attractive color scheme is branding 101, but how you infuse it into a website can affect its usability. Customers with limited vision and color blindness often struggle to read text that is too similar in color to that of the background. A high-contrast dynamic is key. Because low-contrast text is the most common accessibility issue , it’s an important one to pay attention to. The WCAG requires a contrast ratio of at least 4.5:1 for text, with a few exceptions. Because larger and thicker fonts are easier to read, the ratio threshold for 18-point text and 14-point bold text is lower at 3:1. Decorative text and logotypes are exempt. Wix’s Accessibility Wizard checks for color issues, but it’s best to plan ahead, e.g., you can use the WebAIM contrast checker to assess your color scheme. Unfortunately, too sharp of a contrast can create issues for people with dyslexia; pure black text against a pure white background can create a swirling and blurring effect. To keep things simple, opt for an off-white background with dark gray text, and apply your brand colors elsewhere. 05. Add alternative text to every image Because screen readers can’t interpret visuals, customers who are blind or have limited vision need text-based descriptions so that they don’t lose any context. When you add alternative text (often referred to as alt text ) to an image’s settings, the Wix Editor incorporates it into the coding of the webpage so that the screen reader can describe the image to the viewer. As a bonus, Google’s algorithm takes that text into account when determining a site’s ranking on relevant search result pages. Writing alt text isn’t a straightforward process. In order to be helpful to the user, the alt text must be accurate, concise and relevant to the context of the image placement. It shouldn’t be longer than 125 characters or include the phrase “image of,” but it should have proper punctuation and include any relevant text that appears in the image. Images that only offer aesthetic value don’t need alt text, so mark the image as decorative in the Wizard. 06. Provide transcripts or closed captions for files with audio To ensure that customers with hearing impairments won’t miss out on any relevant information, provide transcripts for audio files and closed captions for videos . Note that many of today’s consumers actually prefer to watch things with closed captions, and some even turn off the sound when viewing audio or videos on the go. In fact, studies find closed captions increase views, watch time and comprehension. As with alt text, transcripts and closed captions can also support your SEO efforts. 07. Make your website keyboard-accessible Because my arthritis makes scrolling difficult, I prefer to use keyboard controls to navigate the web. Some people with disabilities can only use keyboard navigation , so all elements of a website must be keyboard-accessible. To this end, you’ll want to incorporate visual indicators that highlight a keyboard user’s position on a webpage. Note: Wix equips all of its websites with these features, which you can toggle on and off using the Accessibility Wizard. Learn more about making your Wix website accessible . 08. Opt for on-page content rather than PDFs While it may be tempting to upload a beautifully designed PDF onto your website, it's important to consider the accessibility and SEO implications of doing so. Browsing a PDF on a device can be awkward for the average user and presents challenges for individuals with vision impairments who rely on screen readers. To ensure inclusivity and improve user experience, create accessible digital content instead of relying solely on PDFs. Alternatively, you can provide a link to a PDF version of your content for those who prefer to read or print out the information, ensuring you cater to different preferences. 09. Keep the text short and sweet Describing your company’s unique offerings with fancy language shuts out people with learning disabilities. Plus, people often skim online information, so using simple language can prevent misunderstandings. Use easy words, simple sentences and short paragraphs so that people with a middle school reading level (in compliance with WCAG guidelines) can understand the information. Copyediting software, such as Hemingway Editor or ProWritingAid , can help determine the reading level of your writing and suggest changes to make it simpler. 10. Organize your site for easy navigation Giving each page a clear structure enables people who use keyboard navigation or screen readers to scan your content. Doing so makes reading more comfortable for people with dyslexia, ADD or memory disabilities, too. To create a well-structured website, your content needs distinct sections, descriptive headings and effective coding. The Wix Editor will do all the coding for you, as long as you’re using the appropriate text themes. When you write a heading, format the text with the theme that corresponds with its relevance on the page. For example, we set the title of this section, “Organize your site for easy navigation,” as Heading 3 because it is a subsection of “How to make a website accessible,” which we set as Heading 2. Headings should be succinct enough that they’re scannable, but descriptive enough so that customers can rely on them to find information. You’ll want to treat them as a resource rather than a branding opportunity. So instead of naming a product category section "Cool Digs," opt for a more descriptive label like "Home Decor.” To ensure the effectiveness of your headings, create an outline of your site and map out the customer journey. If you can’t easily find your way down the different paths, you need to return to the drawing board. 11. Offer multiple means of communication Whereas people with a vision impairment are usually more comfortable speaking over the phone, those with a hearing impairment may have an easier time communicating through email, chat, forms or social media messaging. With this in mind, offer multiple ways for customers to reach out to your business. Use tools like the Wix Inbox to provide efficient customer service and manage all of your communications under one roof. 12. Add an accessibility statement to your site To express your commitment to customers with disabilities, write an accessibility statement on your website. Explain that you intend to address any issues they experience while browsing your website or visiting your physical location. Transparency is key; acknowledge any issues you’re aware of but haven’t yet been able to resolve. You can use this accessibility statement generator to help with the wording. 13. Use templates One of the easiest ways to make your professional website accessible is by starting with a template, even one of Wix’s free website themes , that follows WCAG best practices. Wix’s designers collaborate with the accessibility team to ensure that its simple website templates are optimized from the start. 14. Optimize forms for disabled users Forms play a crucial role in gathering user information, facilitating interactions and enabling transactions on your site. When optimizing your website for accessibility, it’s important to check that any forms are designed in a way that accommodates disabled users. By implementing a few key strategies, you can create forms that are inclusive and user-friendly for individuals with disabilities: Concise labeling: Provide clear and descriptive labels for each form field. Labels should be associated with their respective input fields using proper markup to enable screen readers and assistive technologies to read them aloud accurately. Instructions: Include clear and concise instructions to guide users through the form-filling process. Ensure that error messages are presented in a visible and understandable manner, clearly indicating the specific fields that require correction. Use color contrast and icons to enhance visibility. Keyboard accessibility: Check that form fields and interactive elements can be accessed and operated using a keyboard alone. This is vital for users who rely on keyboard navigation instead of a mouse or other pointing devices. Allow users to navigate through form fields using the "Tab" key and provide visual focus indicators to highlight the active element. Field validation: Implement validation checks to ensure that users provide valid and properly formatted input. Offer suggestions or autocomplete options whenever possible to assist users and reduce the risk of errors. Clearly communicate any format requirements or constraints to users upfront. Responsive design: Optimize your forms for different devices and screen sizes. Ensure that form elements are appropriately sized and positioned to avoid overlapping or cut-off content, especially on smaller screens or when using zoom functionalities. Note: Wix Forms meet all of these accessibility best practices, so you don’t need to worry about learning how to implement them yourself. 15. Ask visitors how you can improve According to Reginé Gilbert, the best thing a business owner can do for customers with disabilities is to ask them what they need. Consider using the Wix form builder to add a feedback form underneath to make getting in touch as easy as possible. “The beauty of the web is that you can change things,” Gilbert said. “We’re going to make mistakes and we’re going to learn and we’re going to do better.” 16. Use a content management system that supports accessibility Not all CMSs are created equal when it comes to accessibility. In addition to standard features like keyboard navigation and screen-reader compatibility, Wix’s Accessibility Wizard helps you identify and fix things that may cause accessibility issues. Other CMSs that offer good accessibility features include WordPress, Drupal, Joomla and Plone. By using a CMS that supports accessibility, you can not only expand your potential audience but also improve your website's search engine ranking. Important note about compliance: At Wix, we are committed to ensuring everyone, regardless of ability, can use our products and services. We are continually working on improving them, in line with accessibility standards. Wix.com cannot guarantee or ensure that the use of our services is compliant with all accessibility laws and worldwide regulations. You are responsible for reviewing and complying with local legislation applicable to you or to your site visitors. Why is it website accessibility important? Setting up an accessible site isn’t just the right thing for your business and your customers; if you fail to do so, you risk getting sued. Case in point: In Robles v. Domino’s, it was ruled that Domino’s website violated the Americans with Disabilities Act (ADA). The plaintiff, a visually impaired man named Guillermo Robles, sued the company because he couldn’t order a pizza with his screen reader. Since the case began in 2016, web accessibility lawsuits have increased by 40%. To better serve all of your customers and avoid such legal trouble, your website must adhere to the Web Content Accessibility Guidelines (WCAG). Fortunately, Wix designs every feature according to these guidelines, ensuring compliance from the start. Wix’s Accessibility Wizard flags accessibility issues on your site, plus provides guidelines for preventing other issues. What are the four principles of web accessibility? The four principles of web accessibility are defined by the WCAG , which provides a set of guidelines and standards for creating accessible web content. The four principles include: Perceivable: Information and user interface components must be presented in a way that can be perceived by all users. This includes providing text alternatives for non-text content (such as images), ensuring content can be presented in different ways (such as through audio or braille) and making sure the content is easy to see and hear. Operable: The user interface and navigation of a website should be operable by all users, including those with disabilities. This involves making all functionality available through keyboard access, providing ample time for users to interact with content and avoiding content that may cause seizures or other adverse reactions. Understandable: Web content and its operation should be clear and understandable to all users. This includes using plain language and avoiding jargon or complex terminology, providing clear instructions and error messages and organizing content in a logical and consistent manner. Robust: Websites should be developed using robust technologies that can be interpreted reliably by a wide range of user agents, including assistive technologies. This principle encourages the use of web standards and guidelines to ensure compatibility across different platforms and technologies. How to check your web accessibility There are a number of ways to check your site's web accessibility. Here are a few tips: Use an automated accessibility checker. There are a number of automated accessibility checkers available online. These tools can scan your website for common accessibility issues and provide you with a report. Some popular automated accessibility checkers include: WAVE Web Accessibility Evaluation Tool A11Y checker SiteImprove Accessibility Checker Wix’s Accessibility Wizard also helps you identify and fix things that may cause accessibility issues. Use a screen reader. A screen reader is a software program that reads aloud the text on a computer screen. This can be helpful for identifying accessibility issues that are not detected by automated checkers. To use a screen reader, you can install a free program such as NVDA or JAWS. Have your site tested by a person with a disability. The best way to ensure that your site is accessible is to have it tested by a person with a disability. This will help you to identify any accessibility issues that may not be detected by automated checkers or screen readers. Here are some additional tips for checking your site's web accessibility: Check your site's code. Make sure that your site's code is valid and that it follows the Web Content Accessibility Guidelines (WCAG). Use semantic HTML. Semantic HTML is a way of using HTML to convey the meaning of your content. This can help screen readers to understand the structure of your page and to read the content aloud in a meaningful way. Provide alternative text for images. Alternative text is a text description of an image. This is important for people who are using screen readers, as it allows them to understand what the image is about. Use a high-contrast color scheme. A high-contrast color scheme can make your site easier to read for people with low vision. Make sure your site is keyboard navigable. People with mobility impairments may not be able to use a mouse. Make sure that your site can be navigated using only the keyboard. How to make your website accessible checklist Here are some of the main factors to consider when creating and designing an accessible website. This is by no means an exhaustive list but a place to start: Image alt text, should be descriptive Color contrast Easy navigation Headings in order Video captions Descriptive URLs Content structure Accessible PDFs Font choice Markup of tables Labelled forms Regular accessibility audits

Turn your ideas into a website you love with Wix →   Website development  has evolved, and responsive web design has gone from ‘nice to have’ to ‘need to have’ for agencies looking to build differentiated websites for their clients. As the number of devices online has skyrocketed, designing for specific screen dimensions has clear limitations: you have to account for more screen sizes with less margin for error in your designs. In contrast, a responsive approach makes sure that when building a website , it looks polished at all breakpoints. Improve your clients' UX and increase website traffic by creating a professional website that caters to all devices when you make the switch to responsive design. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is responsive design?  Responsive web design is the process of designing types of websites that adjust to the size and capabilities of every device or browser it’s viewed on, thereby guaranteeing that visitors always see the best possible version of your site. Incorporating dynamic content  makes sure that your site adapts seamlessly to user interactions, enhancing the overall experience. With so many devices, browsers and resolutions available on the market today, creating a responsive website is now essential for crafting a successful user experience. Responsive web design not only enhances user experience but also positively impacts web indexing . If you’re curious about how to create a static website , it’s important to understand the key differences in design flexibility between static and responsive layouts. Learn more: Responsive website examples Static vs dynamic websites What makes your website responsive?  If you’re a designer or web creator about to embark on a new responsive project, you’ll probably need to adjust to thinking in relative sizes and proportions rather than envisioning one fixed and final layout, since responsive websites scale according to their dimensions. Read on for expert tips on how to make a responsive website from start to finish. How to make a responsive website in 4 steps 1. Get started with wireframes 2. Define your breakpoints 3. Design for small screens first 4. Create a fluid grid 5. Optimize images for responsive design 6. Choose the right typography for responsive design 01. Get started with wireframes The process of web design always starts with planning the layout, and there’s no better tool for early layouting than wireframes. A wireframe is a schematic representation of a future design, and it's a convenient method for structuring your layout in an organized, yet low-fidelity manner. Wix Studio  offers a few ways to jumpstart the wireframes for your new site: Open and start editing one of our  wireframe templates  directly on the canvas If you’re a Figma fan, use our  Figma plugin  to access fully-customizable  templates , then seamlessly import to your Studio sites Generate wireframes customized for your project using our AI-powered visual sitemap and wireframe generator Here are a few important points to consider when wireframing: Keep your wireframes unpolished Speed and simplicity are two key attributes of wireframes. At the early stages of product design, you need to experiment and see what solutions work best for your users. Don’t spend extra time making your wireframes pixel perfect. Instead, create your layout and validate it with your target audience and stakeholders, focusing on functionality and information architecture rather than aesthetics. Create wireframes for different groups of devices Mobile, tablet and desktop are the most common types of devices that people use to browse the web. When creating wireframes, try and address all three groups to see whether your design scales well across them. When creating wireframes, try and address all three groups to see whether your design scales well across them. Learn more: How does AI work Types of AI AI tools for business Wix vs. Wix Studio Wix Studio vs. Elementor 02. Define your breakpoints Breakpoints are the building blocks of responsive design, making them a crucial step when making a responsive website. Breakpoints are the pixel values at which your design is adjusted, so that visitors always see the best possible version of your site, on any viewport size. Breakpoints are defined by CSS media queries width (min-width and max-width) and height (min-height and max-height). Those media queries determine the conditions under which specific media attributes are applied, allowing you to change styles based on the type of device or browser that renders the web content . If you’re building your website on Wix Studio, you’ll have 3 default breakpoints to start with: desktop (1,001 pixels and up), tablet (751-1,000 pixels) and mobile (350-750 pixels). You can also edit the existing breakpoints or add custom breakpoints to fit your project’s needs, code-free. While there is no universal set of breakpoints, there are a few recommendations you can follow when choosing yours: Try to maintain the least number of breakpoints possible. Since designers have to adjust content to match breakpoints, you should strive for around 3 breakpoints for the most device flexibility.  The main criteria in choosing your breakpoints shouldn’t be your devices, but the content you have. Your content should determine how the layout adjusts to its container. Customize the design for every viewport Be intentional about what you show or hide at different breakpoints. For example, a common approach on mobile is to hide top-level navigation options and use hamburger menus instead. This approach helps you save more real estate on your screen and makes the experience more content-focused. At the same time, make sure not to hide any content that can detract from the user experience. Learn more about how to build a website . Be intentional about what you show or hide at different breakpoints. 03. Design for small screens first When it comes to creating responsive layouts, most designers follow a mobile-first approach, meaning they design the content to fit a small screen size first. Create a layout that works well at the smallest breakpoint and then adjust it for larger viewports. (Don't worry if you feel limited by the mobile layout. Once you move to the desktop version, you can easily add more effects like these custom cursor examples.)  Learn more: How to make a mobile friendly website Practice a content-first way of thinking When designers craft a mobile experience, they have to think about what content they want to provide users with, and in what order. The small screen size is great motivation to conduct content inventory, evaluate the content and prioritize it according to the needs of end-users. This process helps distinguish essential content from unnecessary elements that on smaller screens, can become a distraction. The content-first approach also helps create a more solid visual hierarchy. By clearly prioritizing your content and messages, you’re likely to decide what content should be viewed first, what should come up second and so on. Tip: Start with Wix free web templates to quickly create a mobile-friendly professional design Consider the physical characteristics of the device itself When you design for mobile, you don’t only design for a small screen size. You also design for a touchscreen. Both content and interactive elements should be optimized for comfortable interaction with a finger. It is possible to use media queries like orientation and aspect-ratio to define condition checks and alter the design based on the user's device. Test your design on a real device A design might look perfect on your monitor, but as soon as you start interacting with it on your smartphone, you notice some drawbacks. Define a few key scenarios of interaction such as key tasks that your users want to complete on your website, and try to complete them yourself on an actual mobile phone. Define a few key scenarios of interaction such as key tasks that your users want to complete on your website, and try to complete them yourself on an actual mobile phone. 04. Create a fluid grid A grid is a two-dimensional framework consisting of columns and rows that allows you to precisely position UI elements on a web page . Proper use of a grid in website management will help you avoid situations in which individual UI elements overlap in different screen sizes, resulting in a solid layout that’s fully responsive. Grid allows for the flexibility of creating a tailored layout for each breakpoint you've defined, so that the content and design will perfectly fit each viewport. Changing the number of columns and rows in a grid, as well as their size and spacing, can create a better layout for site visitors. The size of the columns and rows can be defined using different types of grids: Fixed (pixels): To create such a grid, you need to set the size of one of your columns or rows to a specific number of screen pixels. This grid type means that one or all of your columns or rows will maintain a fixed size across all devices. Fluid  (percentages or fractions): Fluid grids automatically adjust to the available screen space, maintaining a consistent look and feel across multiple devices. Using fraction as a measuring unit makes the size of grid items proportional to each other (e.g. in a grid of 2 columns, if the fraction for the left column is set to 2, and the fraction of right one is set to 1, the left column will take up 2/3 of the available screen space). Fluid grids automatically adjust to the available screen space, maintaining a consistent look and feel across multiple devices.

Turn your ideas into sales and start selling with Wix eCommerce →   When it comes to online retail, the work of  building an eCommerce website  and perfecting it is never done. As an online store owner, you not only have to think about if your site looks good, but also if it’s going to convert visitors into customers effectively. Think of your website as a car and yourself as the mechanic—every time you fine-tune your site, it'll drive a little smoother, move a little faster and stay strong for years to come.  This article will serve as your instruction manual for eCommerce website optimization. Discover eight invaluable strategies for improving your site’s performance and creating an unforgettable experience for your shoppers.  Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: eCommerce website optimization Ecommerce website optimization is about making your store faster, easier to use and more appealing to shoppers. Use clear CTAs, fast-loading pages and SEO-friendly product pages so visitors can find what they want and take action quickly. Simplify checkout, include all the product details customers need, and try different pricing strategies to see what drives sales. Personalize the experience using browsing history, past purchases or location to recommend the right products. Keep an eye on analytics like traffic, conversion rate, average order value, bounce rate and customer lifetime value to spot areas for improvement. Use classic sales tactics like flash sales, seasonal promotions or limited-time offers to create urgency and boost conversions. Ecommerce website optimization strategies Make your CTAs obvious Audit and increase your site speed Implement SEO best practices on your product pages Simplify your checkout flow Test pricing strategies Give your customers all the info they need Track analytics and metrics regularly Personalize the shopping experience Experiment with classic sales strategies 01. Make your CTAs obvious A call to action (CTA) refers to a piece of text, link or button that encourages customers to take a specific action. If you use an eCommerce website template , it usually comes with a built-in, well-designed CTA, making it easier for visitors to know where to click. CTAs that are difficult to find or understand can hinder the success of this  type of website , where visitors are often hopping between pages to find what they’re looking for.  Customers should know exactly where to go to look at the items in their cart and proceed to checkout. If you’re using a button, pick a color that contrasts against the background. For example, if you look at this landing page for Wix’s  landing page builder , you’ll notice that the white “get started” button stands out against the green background. This makes it one of the first things visitors see when they land on the page. Your CTA’s copy should also be obvious. “Your visitor should be absolutely sure what pressing the button will do and where it will bring them, otherwise they will never click,” says Amanda Weiner, CRO expert at Wix. While it may be tempting to replace an ordinary “add to cart” button with text that says “treat yourself,” you’ll want to stick to clear, descriptive text. Straightforward language can lead to more immediate action, plus improve  website accessibility . Don’t have a website? Use Wix’s  eCommerce website builder  to get started today. 02. Audit and increase your eCommerce site speed Every second counts when it comes to eCommerce site speed. According to an analysis by Portent , a site that loads in one second has an eCommerce conversion rate that’s 2.5 higher than a site that takes five seconds to load.  Not to mention that faster loading times can improve things like your SEO (search engine optimization) or Google Ads quality score, which may have a material effect on the traffic to your store.  Use tools like the Wix Site Speed dashboard to get a better sense of your site's performance. The Wix dashboard specifically uses real visitor data to accurately reflect what your website visitors are experiencing. It will show you how fast your website is using a number of Core Web Vitals, including: First contentful paint (FCP):  How long it takes for the first piece of content to show up on the page when your website loads Largest contentful paint (LCP): The time it takes for the largest page element to appear First input delay (FID):  How long it takes for your website to process a visitor’s first interaction with a page, such as a click or scroll Cumulative layout shift (CLS): How many times elements change positions on your page, which indicates visual stability  The Wix Site Speed dashboard provides recommendations for improving overall performance, accessibility and SEO. For example, you might be advised to compress video files before uploading them to your website. Or, you may find that you’re using too many custom fonts. Check this dashboard regularly and update your site accordingly to ensure a smooth, uninterrupted shopping experience.  Related reading: How much does an eCommerce website cost?   03. Implement SEO best practices on your product pages A recent Klarna study found that 32% percent of U.S. consumers still begin their online shopping journey with a search engine. In other words, SEO should be top of mind as you’re fine-tuning your site. There are many factors that go into SEO—but at minimum, you’ll want to make sure that you’re using keywords that are relevant, descriptive and highly searched throughout your website and product pages .  To do so, conduct keyword research for each product and page. (If you’ve got too many pages to tackle at once, focus on the pages for your best-selling or recommended products.) Keep an eye out for the most popular phrases that people are googling to discover products like yours. You can use a tool like  Wix's Semrush integration  to identify keywords and sift through a number of helpful metrics:  Search volume: The number of individuals that search for the keyword within a specific timeframe (usually a month).  Keyword difficulty: How difficult it would be to rank for that keyword. This is usually related to the amount of competition there is for a keyword and the number of backlinks those competitors have. Search intent: The purpose behind a user’s query. Are they searching with an informational intent (e.g., “how to choose the right sneakers”), navigational intent (e.g., “sneaker store near me”), commercial intent (e.g., “best deals on running sneakers”) or transactional intent (e.g., “buy Adidas Ultraboost”)? Weigh the above metrics to find the ideal keyword for each page. For example, at this stage, you might find that instead of targeting the phrase “running shoes,” you’re better off targeting “women’s running shoe size 9” because it’s more specific, has a high search volume and relevant to people who are ready to make a purchase. Once you’ve decided on the right keywords, incorporate them into your product pages via the product name, description, alt text and/or URL. Note: if you’re using Wix, you can always tap the AI text creator or AI meta tag creator for help with writing. Ecommerce consultant  Luke Carthy also recommends checking out the “People Also Ask” section  of relevant search engine results pages (SERP): “As you search more queries, you’ll surface more questions and potentially begin to identify patterns and questions that frequently appear. Take note of these details, as they’re likely to come in handy when you’re working on your descriptions.” Remember, SEO isn’t a one-and-done deal; keep an eye on your rankings and take steps to retain or improve them over time.  04. Simplify your checkout flow The average  abandoned cart rate  in eCommerce stands at a whopping 70.19%. While abandoned  shopping carts  are an inevitable part of selling online, you can reduce them by simplifying your checkout flow and removing any friction. The only way to decrease abandonment is to understand why it happens. According to a  meta-analysis of 49 studies  by Baymard Institute, cart abandonment is often a result of one of these events: Extra costs are too high (48%):  When taxes, shipping and fees end up increasing the order total unexpectedly, many customers tend to ditch their carts. Solve this problem by incorporating fees into your product pricing or offering free shipping for orders over a certain amount. The latter technique has the added benefit of encouraging customers to buy more than they may have initially intended. The site required a new account (26%):  If your website makes people create an account to proceed with checkout, you could be adding unnecessary friction to the transaction. Offer a guest checkout option to help new customers breeze through this step, then let them create an account to keep track of their purchases or access special promos after they’ve checked out. Delivery was too slow (23%):  When shoppers encounter extended delivery windows or uncertain arrival dates, they may opt to look elsewhere for quicker solutions. To mitigate this, offer expedited shipping at a higher cost or offer free shipping after a certain threshold to give them a reason to be patient. Wix users can also use the ShipStation integration to help streamline the fulfillment process.  Didn’t trust the site with credit card information (25%):  After seeing countless consumer data breaches in the news, customers may be hesitant to input their financial information on smaller business websites. Alleviate these concerns by offering alternative payment options, like PayPal or Google Pay, which hide payment information from merchants. If you use Wix Payments, you can let customers know that they’re protected by PCI Compliance, the highest marker of  eCommerce website security. Checkout process was too long or complicated (22%): Even customers who make it through lengthy checkout processes will likely feel agitated, so streamlining it is just as much a matter of user experience as it is about lowering your abandoned cart rate. Do your best to simplify form fields and condense the process to fit on a single page ( Wix checkout customizations  can be useful on this front). Offer express payment methods like those mentioned in the last bullet.  Total cost was hidden (21%): Customers want to know the total amount they’ll need to spend on shipping, fees and taxes before they enter all their information. Be transparent by displaying any extra costs as early as possible in the checkout process. Don’t forget to send emails that can help you recover abandoned orders. Learn how to set up and automate abandoned cart emails in Wix . 05. Test pricing strategies When it comes to pricing on your eCommerce site, small adjustments can make a big difference. It’s a good idea to run tests that can help you understand what offers or prices resonate with your customers without guessing. This is part of learning how to make money online . Ultimately, you’ll want to find that sweet spot where your prices aren’t too low that they cut into your margins or too high that they drive shoppers away.  There are several pricing methods worth testing:  Subscription pricing: Subscription pricing is a win-win for customers and merchants—you get recurring revenue, while customers receive convenience at a good price. For example, a feminine hygiene brand might give customers a 5% discount on each box of tampons via its tampon subscription service.  Odd-even pricing:  This popular technique suggests that prices that end in an odd number (e.g., $3.07) subconsciously signal a deal, while prices that end in an even number (e.g., $100.00) signal a luxury item. Additionally, prices that end in a 9, such as $2.99 or $29, tend to sell better than prices that are rounded up, such as $3 or $30. Pre-order pricing: Pre-order pricing lets you gauge customer demand before fully launching a product, allowing you to adjust prices based on early interest. Offering a discount for pre-orders can encourage commitment while giving you insights into how much people are willing to pay for your product. Learn how to activate pre-orders in Wix .  Comparative pricing: Help customers understand how good of a deal they’re getting by showing the original price slashed out right next to the new price. You can use this eCommerce optimization technique to price sales or clearance items or show how your prices compare to your competition. Decoy pricing: It’s said that when presented with two options, customers gravitate toward the cheaper option. When presented with three options, they tend to choose the more expensive option. Therefore, adding a third option can steer customers toward the more expensive product. Bulk discount: Mimic brands like Costco incentivize customers to spend more by offering a lower price per unit when they buy large quantities of a single item. This convinces customers to buy more in one go, which saves them money and boosts your business's sales. Price anchoring: Experiment with how you organize products on category pages to take advantage of anchoring, which is the practice of displaying products side by side to create context and perceived value. Bundle pricing: Increase your average order value (AOV) by bundling products together and offering them at a discount. Customers will love the deal they’re getting, especially if you compare the individual item prices to the bundle pricing. Gift cards, discounts and coupons: Encourage repeat purchases with one of these classic strategies. These types of incentives give shoppers a reason to spend more money while letting them decide to redeem their savings. Explore how gifts cards work on Wix , or how to offer discounts and coupons on your Wix site . Upsell/cross-sell: Upselling and cross-selling are great ways to increase order value by offering customers related or higher-end products as they shop. By suggesting complementary items or premium upgrades, you can enhance their shopping experience while growing your overall sales. Add a related products gallery  or integrate ReConvert  with your Wix site to cross-sell and upsell your customers intelligently.  06. Give your customers all the info they need In a brick-and-mortar setting, customers can touch an item, hold it, test it out, try it on and ask a sales associate any pressing questions.  When it comes to your online store, it helps to mimic this in-person shopping experience by giving customers all the information they need upfront. To this end, optimize each part of your product pages, including: Photos:  Upload photos from multiple angles. Include full-product images and close-ups. If the product is wearable, show models of different sizes wearing it. Stage the product to show customers how to use it or how to pair it with complementary products. View more  eCommerce photography  tips. Description: If customers couldn’t see the product, how would you describe it? Mention features that aren’t shown in the images as well as those that are. Include SEO keywords to make your product easier to find. Instructions: If applicable, explain how to use your product. What might be obvious to you might not be obvious to your customers. If relevant, include assembly instructions. Think beyond words when it comes to instructions. Videos or graphics can help customers visualize your products and how to use them. Shipping and return information: Hidden shipping pricing and speeds are one of the top reasons customers abandon carts, according to the same Baymard study mentioned earlier. To mitigate this, provide essential shipping information along with links to comprehensive policies on every product page. Materials: What are your products made of? List the materials in clothing, jewelry or home goods, as well as the ingredients in food and skincare products. Sizes or measurements: For wearable products, include a size guide on each product page to help customers find the right fit and reduce returns. For other types of products, like furniture, tools or appliances, provide as many product measurements as possible. Diagrams can be helpful in either case. Reviews:  Customer reviews help potential customers learn even more about your products, such as sizing or troubleshooting advice. Highlight testimonials, awards and other proof points on your site—or encourage users to leave their own reviews. Wix users can find various solutions in the Wix App Market  for showcasing and collecting feedback. Back-in-stock or pre-order status: Prominently display the in-stock status of your product. If a product is out of stock, consider giving your buyers the option to join your email list (see how to create back-in-stock notifications in Wix ) or pre-order your item on the spot.  Create an online store  with Wix today, or explore other clever eCommerce merchandising  techniques. 07. Track analytics and eCommerce metrics regularly Sales figures alone can’t give you a full picture of how your business is doing, especially online. Website-related analytics can help you fill in the blanks by pointing out obstacles that are getting in the way of the shopping experience.  Here’s a list of eCommerce KPIs and reports worth monitoring. All of these are available in Wix Analytics—track these to keep a pulse on any issues or disruptions on your site.  Traffic: Traffic indicates how many people visit your website. The goal is to have more and more traffic over time while maintaining a steady conversion rate.  To drive traffic to your online store , invest in SEO, advertising and email marketing. Conversion rate: Conversion rate measures what percentage of website visitors complete an intended action, such as making a purchase or signing up for a newsletter. If your conversion rate falls below the industry average, check for patterns in cart abandonment on your site. The culprit could be a complicated checkout flow or a slow-loading site.  Average order value (AOV): AOV measures how much your customers typically spend when they purchase something from your website. Compare your website’s AOV month over month or quarter over quarter, and look for any patterns. A decline in AOV could mean that it’s time to implement some upselling and cross-selling strategies or special deals. Bounce rate: Bounce rate measures the percentage of visits to your website that ended after just one page. A bounce rate between  20% and 45%  is common for eCommerce websites. A lower bounce rate is better than a higher one, so if yours falls above this range, check that your pages have enough relevant and engaging content (among other things).  Customer lifetime value (CLV or LTV): CLV measures how much a customer has spent on your eCommerce website over their entire relationship with your brand. Calculate your average CLV and use it as a benchmark. If this benchmark drops over time, employ retention marketing strategies to keep customers coming back for more. You could, for example, introduce a loyalty program that gamifies shopping and rewards customers for their patronage. Wix merchants can use  Wix Loyalty Program  to let customers accrue points that they can redeem for coupons. Slow-moving inventory:  If your analytics tool has a slow-moving inventory report, use it to identify products that have been sitting on your digital “shelves” for too long. Get these products moving by putting them on sale, placing them in your clearance section or bundling them with more popular products. Sales by product category: This eCommerce report can help you understand which types of products perform best on your website. Use these insights to determine which inventory to reorder and which categories to expand. For example, if your online store focuses on suitcases but you see that travel accessory sales are outperforming suitcase sales, you might decide to introduce new accessories to your inventory. Email marketing: Keep an eye on the performance of your marketing emails, such as your abandoned cart ones. There are several metrics that can be useful on this front: open rate, click-through rate and unsubscribe rate—just to name a few. A low open rate could indicate a need for stronger headlines, while a low click-through rate could warrant stronger CTAs and active copy. (Learn how to set up abandoned cart emails in Wix  or see how to integrate Klaviyo  with Wix for more advanced email needs.)  08. Personalize the shopping experience Use the data you already have to make each visitor feel like your store was built just for them. Show recommended products based on what they’ve browsed or purchased before. For example, if someone buys running shoes, highlight matching socks, water bottles or fitness gear on their next visit. Personalization doesn’t have to be complicated—even a “recently viewed” section can guide customers back to products they were interested in. Email and onsite messages can also be tailored. Send targeted promotions or product suggestions based on a shopper’s past behavior. For instance, if a customer frequently buys skincare items, offer them a discount on a new moisturizer or highlight a best-seller they haven’t tried. Wix users can integrate apps or use built-in features to automate personalized email campaigns making it easy to reach each customer with relevant offers. Dynamic content on your site helps increase engagement and conversion rates. Swap banners, pop-ups or homepage sections to reflect the visitor’s location, interests or shopping history. A returning visitor from New York might see a “Free shipping in NYC” banner while someone browsing winter gear in December sees seasonal promotions. 09. Experiment with classic sales strategies One way to get more people to complete their purchase is by promoting special deals clearly on your site. For example, flash sales and countdown banners create a sense of urgency; people are more likely to click “buy” when they feel time is running out. Meanwhile, you can use lightboxes or other pop-up messages that promote special offers and events, such as an end-of-season sale. Learn more: Setting up a lightbox in the Wix Editor  or integrating a countdown timer on your Wix Site Another easy way to keep your site engaging is by updating its design to match the time of year. For holidays like Christmas, you can use festive colors, promoted limited-edition products or add seasonal graphics to give your site a warm, holiday feel.  When Black Friday comes around, try bold, eye-catching banners that highlight deals. These changes don’t need to be huge, but they can make your site feel more relevant and timely—and put your customers in the shopping spirit.  Don't miss out on maximizing your seasonal sales: Check out the ultimate eCommerce holiday readiness checklist and get your business holiday-ready today. Ecommerce website optimization quick checklist When all is said and done, there are many different ways to tweak your website. Not all the tips listed above are must-dos, but at minimum, you’ll want to make sure to tick these off your list:  Type of eCommerce website Optimization strategies All eCommerce sites Use clear CTAs, fast-loading pages, SEO-friendly product pages, simple checkout, detailed product info, track analytics, personalize shopping experience, test pricing strategies, run seasonal or limited-time promotions Fashion & apparel Add size guides, high-quality images, personalized product suggestions, seasonal promotions Electronics & gadgets Show detailed specs, create comparison charts, offer upsells and cross-sells Health & beauty Highlight customer reviews, offer subscriptions, suggest related products Home & furniture Include measurement guides, bundle products, show shipping info Food & beverage Show ingredients and expiration dates, suggest related items Sports & outdoors Add gear guides, cross-sell accessories, highlight reviews, run flash sales Books & media Make search easy, bundle products, offer discounts Toys & kids Include age guides, multiple images, seasonal promotions Ecommerce website optimization FAQ What is eCommerce optimization? Ecommerce optimization refers to the practice of improving your online store to drive more sales. Examples of optimizations include increasing site speed, implementing SEO, simplifying your checkout flow and testing various pricing strategies. Why does eCommerce optimization matter? Ecommerce optimizations matter because they can help your business sell more, gain customers and make more money overall. By auditing your website’s performance before optimizing it, you can figure out where to best invest your time and resources. How is conversion rate calculated? Conversion rate is calculated by dividing the number of conversions visitors complete on your website by the number of website visitors. A conversion happens when visitors take a specific action on your website, such as adding a product to their cart or signing up for your email list. More often than not, however, sales are the main conversion goal for eCommerce websites.  What is a good eCommerce conversion rate? While eCommerce conversion rates vary by industry, the rule of thumb is that the more expensive the item, the lower the conversion rate. According to Kibo Commerce , for example, food and beverage conversion rates hover around 4.9% while home and furniture conversion rates are 1.4% on average.  What are the factors in eCommerce website optimization? Ecommerce website optimization involves enhancing factors such as website design, user experience and page load speed. Additionally, effective product categorization and search functionality play crucial roles in optimizing the user journey. Furthermore, the use of persuasive product descriptions and high-quality images can significantly impact conversion rates on an eCommerce website.

Turn your ideas into a website you love with Wix →   Having a website for your massage therapy business is what turns browsers into paying clients. A strong wellness website  shows off your expertise, helps people book sessions and sets you apart from other therapists. Still, figuring out how to build a website  that attracts clients, ranks on search engines and helps you make money as a therapist  takes more than guesswork. This guide gives you everything you need to launch or refresh your massage therapy site so it looks professional and grows your practice. TL;DR: How to create a massage therapy website A successful massage therapy website combines practical features and engaging content to attract and retain clients. Include essential pages like Home, About, Services and Contact, add online booking, client testimonials, FAQs, blogs, videos and clear calls-to-action. Tailor your site to your niche with specialized content, visuals and design that reflect your expertise. Optimize for SEO, local search and mobile devices to help clients find you. Use online booking, appointment reminders and client management tools to streamline operations, improve service and keep clients coming back. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Massage therapy clinic (Warm) template What is a massage therapist website? A massage therapy website is your business hub online. It highlights your services, credentials and contact details while giving clients an easy way to learn about your practice and book appointments. Think of it as the go-to spot where people can see what you offer, trust your expertise and schedule their next session. A massage therapy website usually includes: Essential pages like Home, About, Services and Contact Online booking so clients can schedule easily Client testimonials to build trust Helpful resources for clients Clear calls-to-action that guide visitors to book or reach out Learn more: Types of website  AI website builder Website ideas Step-by-step guide to creating a massage therapist website 1. Choose a domain name and website host 2. Select a website builder and template 3. Customize your design 4. Add essential pages 5. Optimize for SEO 6. Publish and promote your site 01. Choose a domain name and website host Your domain name  serves as your digital name and address, so getting it right is important.  When selecting a domain name, consider the following best practices: Pick a memorable, relevant and easy-to-spell domain address. Opt for a .com address, as it remains the most popular top-level domain . Add words like “the,” “your” or “studio” if your exact desired domain name isn’t available. You can also use Wix’s domain name search  tool to brainstorm domain names and check their availability.  Once you have the domain name, you’ll need to look for a hosting website  solution since your digital address doesn’t come with a place on the internet.  While shopping for a website host, look for scalability, reliability and security. For instance, if your website crashes during a busy time like Valentine’s Day, you could miss out on many potential clients. So, choose a website host with a strong track record of reliable uptime. Learn more about Wix’s free web hosting .  02. Select a website builder and template While custom-coded websites can be impressive, they’re often unnecessary and overly complex for most massage therapists. Instead, opt for a user-friendly website builder , like Wix, that offers the perfect balance of professionalism, customization and ease of use, with free website templates to get your site started quickly. Once you’ve selected a website builder, it’s time to choose a template  to get a head start on your website design . Here are a few factors to consider: Look for massage therapy website templates  with layouts that resonate with your target audience. Prioritize mobile responsiveness since over 60% of internet traffic  originates from a mobile device. Ensure that the massage website template offers enough flexibility to make it your own. If you’re unsure where to start, Wix’s AI website maker  can generate a site based on your preferences and needs. While you might still want to personalize the result, it can provide a solid foundation and save you time in the initial setup process.  Learn more:  How to build a blog Healthcare marketing 03. Customize your design Your business website should reflect your brand personality and appeal to your target audience. Here’s how different design elements can help you create an effective massage web design:  Logo:  Place your logo in the header of your website. If you don’t have one, you can easily design a business logo  with Wix’s logo maker .  Color scheme:  Choose colors that evoke the right emotions for your massage practice. Soft blues and greens can promote relaxation, while earthy shades can create a grounding effect. A great practice is to use a simple color scheme with one primary color to create a sense of calm. You can also check out popular color schemes  for inspiration. Typography:  Select fonts that are readable and reflective of your brand. Typically, a clean sans-serif font boosts body text readability. For headings, you can opt for a more stylized font that aligns with your brand personality. That said, limit yourself to 2–3 fonts to keep the design clean and professional. Imagery:  Use high-quality images throughout your website. Ensure all images are properly sized and optimized for the web to maintain fast loading times. Consider using an image carousel or image slider to showcase various aspects of your massage therapy services. Layout:  Design your layout with user experience in mind. Use a clear hierarchy with headings and subheadings to organize content. Ensure important elements, like contact information or appointment booking buttons, are easily accessible on every page via a sticky menu. Learn more:  Salon website examples Multi-page website vs. one-page website 04. Add essential pages When customizing your design, make sure to include all the crucial parts of a website  potential clients will expect to see. Here’s a breakdown of key pages to consider: Home Headline: A clear, compelling statement of your services. Hero image: A high-quality, welcoming image representing your services. Clear CTAs: Prominent buttons for actions like “Book Now” or “Learn More”. Video integration: A brief explanation video about your approach. About Background: Your journey into massage therapy. Qualifications: Education, certifications and specializations. Unique techniques: What sets you apart. Services List of services: Everything you offer, from sports massage to therapeutic massage. Benefits: How each service can help your clients. Pricing: Clear, upfront cost information. Contact Phone number: Direct line for inquiries. Contact form: For clients who prefer to write. Hours of operation: When you’re available for appointments. Google Maps integration:  So clients find your location easily. Beyond these four essential pages, add a page that helps clients book appointments online.  If you use Wix, you can do so easily via Wix Bookings . Additionally, consider adding: Testimonials: Show positive feedback from the clients Resources: Provide valuable content about your services and policies Policies: Clearly state your cancellation, late arrival and other business policies 05. Optimize for SEO Search engine optimization (SEO) is crucial for attracting organic traffic to your massage therapy website. Start with keyword research to identify terms potential clients use when searching for massage services. Implement these keywords naturally in your page titles, meta descriptions and content.  Beyond that, address local SEO by optimizing your Google Business Profile listing and encouraging clients to leave reviews. Additionally, you can create location-specific content to further enhance your local SEO efforts. For example, if you're based in Kansas City, create content specifically for “massage therapy in Kansas City.” Last but not least, account for technical SEO. Ensure your website is secure (HTTPS) and mobile-friendly and loads quickly since Google considers Core Web Vitals  when returning search results for a query.  Learn more about how Wix SEO  sets you up for success from the start.  06. Publish and promote your site Launching your website is only the beginning. To get the ball rolling, you should market your website on your established platforms via word-of-mouth marketing and paid advertising. Use social media effectively by creating business profiles on relevant platforms, sharing engaging content and snippets from your website regularly and using tools—such as Wix’s social media features —that make posting more efficient and boost engagement. Network with related companies, such as gyms, yoga studios or physical therapists, to explore cross-promotion opportunities. Ask satisfied clients to leave reviews on Google or your website, and respond to all reviews promptly and professionally.  Learn more: Manage a website Marketing strategies Website development How to start a business Create online portfolio website  How to make a therapist website Benefits of having a massage therapist website A well-designed website for massage services offers numerous advantages for your practice, including:  Increased visibility:   81% of customers  rely on Google to find and evaluate local businesses. To ensure your massage therapy business comes up in relevant searches, you can make use of a website that’s available to your potential customers 24/7. Streamlined booking:  With online scheduling, you can avoid phone tag and enable clients to book at their convenience, making the whole process more accessible and improving your customer service.  Client retention:  A website serving as your marketing hub allows you to communicate more effectively with your clients by sharing your knowledge, using newsletters (email marketing) and building a presence on the internet.  Professional image:  With a well-designed massage therapist website, you can stand out from the crowd and build trust with potential clients. A combination of images, compelling copy and a cohesive design creates a sense of professionalism.  Client education:  You can teach your clients about different massage techniques, convey your unique value and even upsell on different services. You can also create blog posts  about the benefits of massage therapy, various massage modalities and how massages can help with specific health conditions. Spa (Minimal) website template Engaging content for massage websites Massage therapy websites usually have blogs, videos, FAQs and helpful resources but it’s easy for visitors to leave without booking if the content doesn’t connect. The trick is to give them something useful, interesting and easy to engage with. Blogs are perfect for sharing your expertise and giving clients quick wins. Write posts like “5 stretches to ease back pain,” “How massage helps you sleep better” or “What to expect on your first visit.” They answer questions clients are already asking and help your site show up when people search online. Videos and interactive content bring your practice to life. A short clip showing a calming treatment room or a quick self-massage demo makes visitors feel comfortable and connected. You can even add a “Which massage is right for you?” quiz or answer common FAQs like “How often should I schedule sessions?” Small touches like this keep people on your site, build trust and make booking an easy choice. Booking and client management tips  Booking and client management can make or break your massage therapy business. Online scheduling is a must—clients want to book when it’s convenient for them, not just during office hours. Tools like Wix Bookings let you set available time slots, manage cancellations and send automatic reminders so you don’t have to chase down appointments. Organizing client information keeps your practice running smoothly. Keep notes on preferences, past treatments and special considerations. For example, noting a client’s favorite massage oil or any injuries helps you personalize each session, creating a better experience and encouraging repeat visits. You can also streamline recurring bookings and memberships. Offer packages or subscriptions for clients who book regularly, and make it easy for them to manage appointments online. Simple features like automated confirmations, reminders and follow-ups save time, reduce no-shows and make clients feel cared for. Niche tips for massage websites Tailoring your website to your massage niche helps attract the clients who need your specific expertise. Highlight the services, techniques and benefits that set you apart, and create content that speaks directly to that audience. For example, a sports massage therapist can focus on recovery tips for athletes, while a prenatal massage specialist can share advice for expecting mothers. Sports massage:  Feature a dedicated services page for athletes, include recovery tips, before-and-after visuals and testimonials from sports clients. Highlight online booking for sessions around training schedules. Prenatal massage:  Use soft calming colors and imagery of expecting mothers. Add a FAQ section addressing safety and benefits and emphasize appointment scheduling for prenatal clients. Medical massage:  Showcase credentials and certifications prominently. Include detailed pages explaining treatment approaches for chronic pain or rehabilitation and add downloadable guides or resources. Relaxation or spa massage:  Focus on visuals and layout that evoke calm like hero images of serene treatment rooms. Highlight packages, gift cards and an easy booking system. Corporate massage:  Create a page with office packages and benefits for employee wellness. Include testimonials from corporate clients and a clear form for group booking inquiries. Senior massage:  Use clear easy-to-read typography and accessible design. Highlight gentle techniques, mobility improvement and include client stories or video demonstrations to build trust. How to build a massage therapist website FAQ How to create a massage website? Making a website for massage services involves choosing a domain name, signing up for a host, selecting a website builder and theme, customizing your design and adding essential pages. While that’s a lot of steps, Wix, one of the best website builders for massage therapists, can simplify all these processes.  What to put on a massage website? The top message website ideas include a description of services, credentials and experience; pricing information; contact details and testimonials from satisfied clients. If possible, include an online booking system. Finally, consider adding a blog with massage tips and wellness advice to offer your visitors additional value. What is the best website builder for massage? The best website builder for a massage business is easy to use, lets you customize your site without coding and includes features like online booking and mobile-friendly design. It helps you highlight services, client testimonials and create a calming professional experience that encourages bookings. AI tools can make it even easier by generating layouts, content ideas and design suggestions for your practice.

Turn your ideas into a website you love with Wix →  Homeowners often struggle to find a roofer they can rely on, and many businesses miss calls or quotes because their website isn’t clear or easy to use. If you’re in roofing, knowing  how to build a website from scratch  puts your services, projects and contact info right where people are looking. A well-designed site turns visitors into customers by showing your work, explaining what you offer and making it simple to get in touch. TL;DR: How to build a roofing website A strong roofing website should prove your expertise and generate leads. Build a portfolio with project photos, client reviews and organized services to show credibility. Use high-quality visuals, clear CTAs and simple lead forms to guide visitors into contacting you. Add trust signals like testimonials, live chat for quick questions and click-to-call buttons for mobile users. Share helpful content like roofing maintenance tips or case studies of completed jobs, and keep your site updated with seasonal offers and easy ways for homeowners to request quotes. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Free roofing website templates How to build a roofing website in 7 steps Select a domain and web hosting Choose the right website builder Design your roofing website Add essential pages to your roofing website Optimize for SEO Add lead-generating features to your website Monitor and improve your website performance 01. Select a domain and web hosting Choosing the right   domain name  and hosting service is like picking the perfect location for your roofing business—it's crucial for your online success. Think of your domain name as your web address , it should be memorable, closely tied to your brand and easy to type. Why does a good domain name matter?  Your domain name is the first thing homeowners notice online. Choose one that matches your roofing business name or specialty so visitors can remember it easily. Think of it like your company’s virtual sign. Using trusted extensions like .com or .net helps your site look professional and credible. Struggling with ideas? Use a domain name generator for inspiration or try a business name generator to brainstorm creative roofing business names. Once you've picked a name, run a domain search to check availability and secure it before someone else does. For hosting services, site reliability is key. Your hosting provider is where your website resides online, so make sure you choose a reliable hosting service to keep your site consistently available and fast-loading for visitors. Downtime or slow loading pages can drive potential customers away. Pro tip: Research web hosting costs and compare features like uptime guarantees, customer support and scalability to find the best fit for your roofing business. 02. Choose the right website builder Selecting the right website builder  is a critical step when you’re planning your website . The ideal platform for your roofing business should align with your goals and make building your site easy and stress-free. Platforms like Wix offer user-friendly interfaces and customizable free website themes , making it simple to design a professional-looking website without extensive technical knowledge. Here's what to look for in a website builder: User-friendly design tools: Choose a drag-and-drop website builder with free website themes made for roofing businesses. Look for layouts that let you add services, project photos, testimonials and calls-to-action easily. Make sure you can adjust fonts, colors and sections without coding, and that the design works well on mobile so homeowners can navigate your site and request a quote. Mobile responsiveness: More than half of homeowners searching for roofing services use mobile devices, so your website must look and work well on phones and tablets. Check the website builder you choose has mobile-friendly features during the website development phase so that your site looks great on any device. Speed and performance:  Your roofing website should load quickly so homeowners can see services, projects and contact options without waiting. Fast loading is especially important for mobile users looking for emergency repairs or estimates. Security features:  Choose a platform that provides SSL certificates, secure contact forms and regular updates to protect customer information. Homeowners feel safer submitting personal details for quotes or inspections when your site is secure. Integrations:  Look for a website builder that connects with tools roofing businesses use, like email marketing for service reminders, CRM systems for managing leads, social media for posting projects, and booking forms for scheduling inspections or estimates. AI-powered features:  Some website builders include AI tools that help you create web content, suggest layouts and optimize SEO for roofing services. They can also enhance images of your projects automatically. These features save time and make it easier to keep your roofing website professional and up to date. SEO features: A good website builder should come with built-in search engine optimization (SEO) tools to help you rank higher in search engine results. Look for platforms that let you easily optimize meta descriptions, title tags and keywords relevant to roofing services. Support and resources:  Check if the platform offers tutorials, customer support and community forums so you can get help if needed while building or managing your website. 03. Design your roofing website Effective web design helps homeowners quickly see what your roofing business offers and how to contact you. Use a clean layout with clear headings, well-spaced sections and prominent buttons so visitors can quickly find services, project examples and contact info. Choose colors and fonts that reflect your brand while keeping readability high. Pick a roofing-specific template that allows you to feature your work. Include areas for high-quality photos of completed projects, before-and-after shots and short descriptions of each job. Sections for materials, repair types or seasonal tips help homeowners understand what you offer at a glance. Add design elements that guide visitors through the site. Use buttons, banners or highlighted sections to draw attention to calls-to-action like “Request a free inspection”  or “Get your estimate today.”  Keep images optimized for fast loading and ensure the site looks good on mobile devices, where many homeowners first find you. 04. Add essential pages to your website A good roofing website gives homeowners the information they need fast. With the right web content  and website features , you can show who you are, explain your services, share reviews and make it easy to get in touch. Adding clear pages like about us, contact, services, blog and testimonials helps visitors understand your business and encourages them to take action. About us page Your about us page is where homeowners connect with the people behind the business. Share your company’s story, why you started and the values that guide your work. Keep it personal and approachable so visitors feel like they know you. Include details that show credibility, like how long you’ve been in business, the types of projects you’ve completed and the training or certifications your team holds. Photos of your crew or leadership team add a human touch. End with a call-to-action that encourages visitors to take the next step. Something simple like “Ready to work with a trusted roofing team? Contact us today”  ties your story back to lead generation. Contact page Your contact page should make it as easy as possible for homeowners to reach you. List your phone number, email and office location in a clean, uncluttered layout. Add a simple contact form so visitors can request a quote or schedule an inspection without leaving the page. Include clickable phone numbers and email links so mobile users can contact you instantly. For roofing, this is especially important during emergencies like leaks or storm damage. If you serve multiple areas, list your service regions or embed a Google Map showing your location. Clear directions and service areas help potential clients feel confident you can take on their project. Roofing services pages Service pages are where you highlight the specific work you offer. Create a separate page for each major service such as roof repair, roof replacement, metal roofing or inspections. This helps with SEO and makes it easy for visitors to find the exact service they need. Use clear descriptions that explain what each service involves, when it’s needed and why homeowners should choose your business. Add high-quality photos or short videos from past projects to back up your words. Finish each page with a strong call-to-action like “Schedule your free roof inspection today.”  Placing buttons or forms near the bottom of every service page makes it easy for visitors to convert into leads right away. Create a roofing portfolio or project gallery Homeowners want proof that you can deliver. A dedicated portfolio or gallery page is one of the most effective ways to build trust and show the quality of your work. Add before-and-after photos of roof repairs, replacements or installations. If you use drone photography, include aerial shots to give a full view of completed projects. Organize your gallery by service type so visitors can quickly find work that matches what they need. For example, create categories like shingle roof replacement, flat roof installation or metal roofing projects. Go beyond visuals by adding short project descriptions that mention the location, the challenge and the solution. A simple example could be, “Completed a full shingle roof replacement in Dallas after hail damage. Installed high-impact shingles with a 20-year warranty.” Consider adding a featured projects section on your homepage to spotlight standout jobs with a call-to-action like “See more projects.”  If you’re active on social media, integrate your Instagram or Facebook photo feed directly into your site. This keeps your gallery fresh and shows visitors your most recent work without extra effort. Learn more : How to make a portfolio Roofing blog A roofing blog builds authority and keeps your site active in search results. Write posts that answer common homeowner questions like “How long does a roof last?”  or “Signs you need roof repair after a storm.”  This type of content positions you as an expert and helps generate organic traffic. Mix educational posts with seasonal tips. For example, publish guides on preparing roofs for winter or how to choose the best shingles for hot climates. The more helpful your content, the more likely homeowners are to trust your services. Include photos, simple graphics or short videos in your posts to make them easy to understand. Always end with a subtle call-to-action such as “Contact us if you’re worried about storm damage”  to connect content directly to lead generation. Testimonials and reviews Set up a simple page with a clear headline like “What our customers say.”  Add a few short reviews with the customer’s first name and location. Keep the layout clean so the text is easy to read. You can copy reviews from Google or Facebook and place them here, or use a widget that automatically pulls them in. If you have video testimonials, embed them directly on the page. Add a link or button at the bottom that says “Leave a review”  and point it to your Google review form. This makes it easy for new clients to add their feedback. 05. Optimize for SEO Optimizing your roofing website for search engines is a must for attracting new customers. By implementing smart SEO practices, you can improve your website's visibility and drive more traffic. On-page SEO tips: Use tools like Google Keyword Planner to find terms like 'roof repair near me' or 'roofing contractor.' Use these keywords naturally throughout your content and add descriptive alt texts to your images, making your site more SEO-friendly. "In 2025, a strong online presence is essential for small businesses. It enables reaching diverse audiences beyond geographical boundaries, enhancing brand recognition and opening up new revenue streams. Embracing digital platforms levels the playing field, allowing small businesses to compete more effectively in a competitive marketplace." Idan Cohen, SEO growth specialist at Wix 06. Add lead-generating features to your website Transform your roofing website into a lead-generating machine with these strategies:  Create content that converts : When it comes to monetizing your website , focus on producing content that addresses common questions and concerns of your target audience. This could include starting a blog about roofing maintenance tips, guides on choosing the right roofing materials, or case studies of successful projects. Make sure your content is informative, easy to read, and relevant to your audience's needs. Use high-quality images and videos: Visual content can significantly enhance the appeal of your website. Use high-quality images and videos to showcase your work, highlight completed projects and provide virtual tours of your services. This makes your site more engaging and helps to build trust with potential customers. Add call-to-actions: Strategically placed CTAs play a big part in guiding visitors towards taking desired actions. Be sure that your CTAs are clear, concise and compelling.  Use action-oriented language that encourages visitors to contact you, request a quote, or schedule a consultation. Phrases like 'Get Your Free Estimate Today' or 'Contact Us for Expert Roofing Solutions' can be effective in prompting users to engage with your business. Position these CTAs prominently on key pages such as the homepage and service pages. Use simple lead capture forms: A quote form should never feel like a chore. Limit fields to just the essentials—name, contact info, and the service needed. The easier it is to fill out, the more leads you’ll collect. You can also experiment with adding forms as pop-ups or at the end of project pages. Add click-to-call buttons: Since most homeowners search on mobile, a one-tap call button can make all the difference. Place it in your site header and on key landing pages so anyone who wants to call can do so instantly without hunting for your number. Install live chat or chatbots: Many homeowners browse in the evening after work. A live chat feature or AI chatbot helps capture those leads while you’re offline. Even a simple script like “Need a roofing quote? Leave your info here and we’ll get back to you tomorrow” keeps you from losing interested visitors. Show reviews and trust signals: Homeowners are cautious about who they hire. Showcase reviews, testimonials, and trust badges (licensed, insured, BBB accredited). A dedicated “reviews” page or star ratings right on service pages can help reduce doubts and increase calls. Highlight special offers: Give visitors an extra reason to contact you. Promotions like “Free gutter cleaning with roof replacement” or “Book this month for 10% off repairs” create urgency and motivate quick decisions. 07. Monitor and improve your website performance Your roofing website isn’t a “set-it-and-forget-it” project. Regularly monitor its performance to make sure it’s meeting your business goals. When it comes to website management , regularly track visitor behavior, bounce rates and session durations with tools like Google Analytics to identify areas for improvement. Use heatmaps to see where visitors click most often, helping you optimize design and CTAs. Analyze your site’s performance and update content, design or SEO elements as needed. Staying proactive keeps your site relevant and continues to attract and convert visitors.  Roofing website examples built on Wix Looking for inspiration before you start creating your own roofing website? These examples of roofing sites built on Wix show just how effective and professional your website can look. Each one brings unique and simple design features to the table, proving that with the right website builder, your site can stand out and drive results.  01. BQ Roofing BQ Roofing ’s sleek and modern website highlights the company’s roofing expertise with a polished layout and professional imagery. The homepage immediately grabs attention with bold visuals, while clearly labeled sections guide visitors to essential information like services offered, customer testimonials and contact details. It’s a great example of how to balance aesthetics and functionality.  02. Alfrey Roofing Alfrey Roofing ’s website prioritizes simplicity and ease of navigation. The clear call-to-action buttons, such as “Request a Quote," make it easy for potential customers to get in touch. The site’s clean design and detailed service descriptions provide visitors with all the information they need to make a confident decision.  03. DNA Roofing DNA Roofing ’s website proves you don’t need a complicated design to make an impact. It features a minimalistic design with a focus on clear communication. Their straightforward approach to presenting services and contact options makes sure visitors can quickly find what they came looking for.  04. Integrity Metal Roofs Integrity Metal Roof ’s site sets itself apart by featuring its niche expertise in metal roofing. The combination of high-quality images and detailed project descriptions builds trust and positions them as a go-to expert in their field. Their use of testimonials adds an extra layer of credibility, too.  05. T.C. Roofing T.C. Roofing focuses on accessibility and user engagement on their website. The homepage features a prominent contact form, making it easy for visitors to request a quote or ask questions. The site’s design makes sure nothing gets in the way of turning visitors into leads. How to make a roofing website FAQ How much does a roofing website cost? The cost of a roofing website can vary based on your needs, but typically, it falls into three main categories: DIY, professional design and custom development. DIY with a website builder : Using a platform like Wix, you can build a professional roofing website for as little as $16–$45 per month, depending on the plan you choose. This includes hosting, templates and essential features like contact forms and SEO tools. Hiring a professional designer : Working with a web designer can range from $500 to $5,000 or more, depending on the level of customization and additional features you need. Custom development : A fully custom-built website can cost $10,000 or more, ideal for larger roofing companies with specific requirements like advanced booking systems or integrations. For most roofing businesses, starting with a DIY website builder like Wix is an affordable and effective way to create a stunning online presence without breaking the bank. Learn more about how much does a website cost to make a decision with confidence. Do I need a website for my roofing business? Yes! A website is a must for your roofing business. It helps to build trust with potential customers and makes it easy for them to contact you. Most homeowners start their search for roofing contractors online, so having a professional website can help you stand out from competitors and grow your business. With a platform like Wix, you can easily create a roofing website with features like service pages, testimonials and a contact form to attract new customers. What should I include on my roofing website? Your roofing website should provide all the information potential customers need to trust and contact you. Key elements to include are: A professional homepage  that highlights your services and expertise. Service pages  detailing what you offer, such as roof repairs, installations or inspections. Customer reviews  to build credibility and show your track record. A photo gallery  showcasing your completed projects. A contact page  with a form, phone number and business hours for easy communication. SEO-friendly content  to help your website appear in search engine results for local roofing searches. By including these elements, your website will act as a powerful tool to attract and convert leads into paying customers.

Sometimes you don’t need a full website—just one focused page that gets the job done. With today’s tools, including AI-powered builders, creating a landing page is faster, easier and more effective for things like product launches, promotions or collecting leads. A good landing page keeps things simple: one goal, one clear action. With a solid landing page builder , you can create something that converts without needing design or coding skills. The best types of landing pages  share a few traits—clean layout, sharp message and a strong CTA (call-to-action). To help you move quickly, we’ve rounded up 16 free landing page templates  you can customize in minutes. Use them to give your landing page design a head start and turn clicks into customers. Check out these free website templates  and start creating your own website today. TL;DR: Free landing page templates If you want faster results without building a full website, landing pages are the way to go. This article rounds up 16 free landing page templates built for everything from product launches to lead gen and app promotion. You’ll also get practical tips on: How to choose the right landing page template  based on your goal What to customize  so your page feels on-brand and persuasive How templates speed up your launch  by skipping the guesswork Why landing pages don’t convert  and how templates help fix it Landing page goal What your landing page should include Driving sales Use bold product visuals, a direct call to action and time-sensitive offers. Add testimonials or reviews to build trust and push users to act quickly. Collecting leads Keep the form short and place it near the top. Use a headline that hits a pain point and trust signals like client logos or security badges to ease hesitation. Promoting a product Focus on one big benefit, then use clear features, images and social proof to back it up. Repeat your CTA so it’s always within reach. Launching an app Prioritize mobile-first design with app screenshots, download buttons and quick feature blurbs that show why the app matters. Hosting an event Lead with the event name and date. Add speaker info, key takeaways and a simple registration CTA. Build urgency with limited spots or countdowns. Building early interest Create curiosity with a bold headline and short teaser. Add a countdown or signup form to keep interest high while you collect emails. Promoting a webinar Highlight what people will learn and who’s hosting. Make it easy to register and remind users with a calendar link or follow-up email. Offering a service Call out the problem you solve. Use before-and-after visuals, short blurbs about how it works and a form or button to request more info or book a call. Learn more: How to choose a website template on Wix 16 free landing page templates to try Product Digital conference Dating app Webinar Kids app Headphones Marketing Tech conference Lead gen Website under construction Marketing conference Site coming soon App Coming soon Real estate Startup 01. Product landing page This brightly colored landing page template is full of life and energy. Use it to promote products from your online store , whether they be health-oriented, edible goods or anything else that suits this refreshing design. Site visitors will be able to start purchasing your items straight away, as well as get in touch with your directly via the chat option. Add your own enticing product photos and edit the text for a professional and eye-catching result. Learn more :   landing page design 02. Digital conference landing page Holding a creative conference, tour or party? This stylish event landing page template might be the one for you. It merges an edgy look with intuitive navigation and an emphasis on all the important details. Set the right tone with a background video and play around with Wix’s selection of media features  to add unique effects, filters and more. Include info about the speakers, itinerary and workshops, while maintaining a trendy design throughout. 03. Dating app landing page This playful template is bold, fun and built to connect. Designed for dating apps, social platforms or community-based products, it uses bright colors and eye-catching visuals to set a lively tone that fits the modern swipe-and-match experience. Its clean layout makes it easy to highlight features like personalized matches, secure chat and a smooth interface. As you scroll, subtle movement and animations bring the page to life, making the experience feel dynamic and modern. With space for testimonials, benefits and a clear call to action, this template helps you show off what makes your app different. 04. Webinar landing page Here’s a simple one-pager for promoting professional events. The overall design is clean and organized, with plenty of space for each element to breathe. Grab your visitors’ attention with a catchy sentence that will entice them to reserve their spot. Make sure you’re appealing to your target audience by adapting the full screen image in the background to your needs. The CTA button is just asking to be clicked, being prominent while also blending in with the overall design. 05. Kids app landing page This free landing page template combines playful illustrations with an organized website layout. It’s a great choice if you’re looking to spread the word on your educational children’s app or initiative. There’s plenty of white space so that you can put the focus on what matters, while creating a fitting atmosphere with the relevant imagery dotted around. The soft, pastel website color scheme ties in to the overall theme, evoking a sense of fun and creativity. 06. Headphones landing page Here’s a chic design that is ideal for promoting a new product or online sale, especially if your brand has a futuristic tech vibe. This free landing page template is split up into strips, providing a comfortable scrolling experience and clear differentiation between sections. Add an impressive image of your products on the top fold, along with a header that encapsulates the tone of your brand. 07. Marketing launch page Are you currently creating a website for your brand? While doing so, keep your customers up-to-date and expand your client base with this coming soon landing page template. The simple website design is ideal for a small business, professional agency or marketing firm. Your site visitors will be able to message you via Wix Chat , so you can maintain communication even while building your new site. Pro tip: You can also decide to use one of the best landing page builders to design your page from scratch. 08. Tech conference landing page This template will set you on the way to creating a striking landing page for a professional conference or summit. Use the full screen image on the top fold to make an impact and set the tone for your event. Two CTA buttons are already in place, made to stand out thanks to the high color contrast. Further down the page, get your audience excited about the event by adding details on the speakers, complete with subtle animations. 09. Lead gen landing page A landing page is a powerful way of generating leads - especially when it’s built like this template. If you’re a small business, or are running a marketing campaign, this landing page template includes multiple online forms through which you can grow your client base. It also offers plenty of opportunities to show off your brand, its services and products. Adapt the text and images to suit your business, implement these key landing page best practices , and you’ll be all set for driving conversions. 10. Website under construction If you’re currently creating or updating your website, notify your audience with this template. Whether you’re a small business or a creative professional, this simple web page will give you a head start on your marketing efforts by collecting potential customers’ contact details. You’ll be able to announce your website launch as soon as it’s up and running. Make this template your own by playing around with the colors or adding a background image. 11. Marketing conference landing page This free landing page template is perfect for any kind of conference, workshop or corporate event. Its unique design combines the traditional elements of a landing page (such as clear copy and an attention-grabbing CTA) with trendy effects, from a geometric web animation to a full-width video. The layout changes as you scroll, from a grid of photos to a combination of text and images, ensuring that visitors stay hooked throughout. 12. Site coming soon Undergoing a website revamp? This stylish coming soon landing page boasts a trendy split screen and a simple design that is perfect for creative professionals of all kinds, from web designers , to fashion experts and more. Draw in your audience with intriguing visuals and text that will get them excited about your new site. Until your new website goes live, offer them the chance to sign up to be notified of any updates. 13. App landing page This simple website template will help you spread the word on your high tech company’s app or other type of software. The design is crisp and clear, placing an image of your product on the top fold to give it the introduction and attention it deserves. You have all the space you need to showcase your app’s features and unique selling points, using both text and images. Add links to your social accounts and main website, and place any awards and positive user reviews that you’ve received in the spotlight. 14. Coming soon landing page While your company’s main website is under way, entice visitors with an eye-catching ‘coming soon’ page. Set the tone for your business with a full screen video in the background and your unique logo design in the top corner. Add a powerful statement introducing your brand, so that visitors will gauge what you’re all about. You can aso invite them to subscribe to your newsletter, ensuring they’ll be the first to know about your new website launch. 15. Real estate landing page Show off your properties in their best light in this landing page template for real estate agents and property management groups. Add your most impressive photos using the Wix Pro Gallery to ensure a sharp, high-quality display. The top fold includes a contact form, encouraging your site visitors to get in touch. Edit the Google Maps widget to enable your audience to easily locate your business. 16. Startup landing page Spread the word on your startup, app or high tech company with this free landing page template. All the sections you’ll need are already included, from an explanation of your concept and business, to your contact details and an online form for visitors, enabling you to collect their email addresses. The contemporary design includes parallax scrolling and a vibrant color palette to create a fresh, youthful vibe. How to choose the right landing page template Templates aren’t one-size-fits-all. The right one matches your message, guides attention and removes anything that gets in the way of action. Choose your website template based on purpose, then personalize it to fit your brand. Before picking one, get specific about your goal. Are you collecting emails, promoting a product, or getting app downloads? The structure of the page should support that single focus without distractions. For lead generation, choose a template with a short form near the top, strong headline, and space for trust elements like testimonials or client logos. If you're promoting an app, look for mobile-friendly layouts with room for feature highlights and download buttons. Selling a product? You'll need space for images, pricing, and a clear value pitch. Pay attention to function: Mobile optimization  is a must Fast load times  keep visitors engaged Prominent CTAs  reduce friction and hesitation How templates can speed up your launch Building a landing page from scratch takes time—planning the layout, writing the copy, testing the design, optimizing for mobile. Templates cut that process down to hours instead of days. With a ready-made structure, you don’t have to guess where to put your headline, how to organize your benefits, or which sections you need. Most templates already include essentials like a hero section, call to action, testimonials and a contact form. You just drop in your content and make a few edits to match your brand. Many templates also come with built-in responsiveness, SEO basics and visual hierarchy that’s proven to convert. Skip the trial and error and get straight to launch using a website template . What to customize in a landing page template A good landing page template gives you the structure, but it’s your content that makes it work. To turn a generic template into something that feels tailored and persuasive, focus on customizing the parts that speak directly to your audience. Start with the headline—make it clear, specific and benefit-driven. It should immediately tell visitors what they’ll get and why it matters. Next, update the body text to reflect your product, offer or service. Use your tone of voice, not generic marketing speak. Replace any filler text with real customer pain points, features and outcomes. Swap in your brand colors, fonts and images to create visual consistency. If the template includes stock photos or icons, replace them with visuals that reflect your product or audience. Update CTAs to be action-oriented and goal-specific (like “Get early access” or “Start free trial”). Don’t skip over small details like testimonials, logos or FAQ sections—these build trust. Get inspired: call-to-action examples Why landing pages don’t convert—and how templates can help Landing pages fail when they confuse visitors, try to do too much or make people work too hard to take action. A beautiful design isn’t enough if the message isn’t clear or the user flow doesn’t make sense. The good news: most of these problems come from structure, and that’s exactly where templates can help. Templates are built around proven layouts that guide visitors from interest to action. Instead of guessing where to put your CTA or how much info to include, you get a tested framework designed to convert. That means fewer mistakes and faster results. Common landing page mistakes Too many messages or offers competing for attention A weak or unclear headline CTAs that are hard to find or not action-oriented Lack of trust signals (no testimonials, no social proof) Slow load times or poor mobile experience Too much text without visual breaks No clear benefit or reason to act now Landing page templates FAQ What is a landing page template? A landing page template is a ready-made page layout designed to help you build a focused, high-converting landing page fast. It includes key sections like headlines, images, calls to action and forms, all arranged to guide visitors toward one goal. Using a template saves time and keeps your design clear and effective. What is the best format for a landing page? The best format for a landing page centers on a single clear goal and guides visitors toward it without distractions. It usually starts with a strong headline followed by concise benefits and trust signals like testimonials. The call to action should stand out and be easy to find. The layout must be clean, easy to scan and fully responsive for all devices. What is the easiest landing page builder? The easiest builders let you drag and drop elements without coding or design skills. Many include templates and AI tools to help write copy or suggest layouts. Wix is a great choice with its simple editor, plenty of templates and AI features that help you build and launch quickly. What must a landing page contain? A landing page needs a clear, benefit-driven headline and a brief explanation focused on visitor gains. Include one strong, easy-to-find call to action. Add trust signals like reviews or logos and keep forms short. Ensure fast loading and smooth mobile performance to keep visitors engaged. What are the types of landing pages? Landing pages come in different types, like lead capture, product sales, event signups, app downloads and coming soon pages. Each focuses on one goal and uses specific content and design to guide visitors toward action. Choose the type that fits your campaign.

Start generating business ideas with the Wix Business Launcher →  With the cost of living ever-rising and gig work becoming increasingly available, it seems that everyone has some sort of side business.  If you’re slogging away at your regular job and hoping to take on a passion project that pays, you’ve come to the right place. Once you come up with a suitable side business idea , you may need to create a standout business website .  If you’ve got the work ethic and drive to see your idea through, you might eventually be able to wave your boss goodbye and build your own business empire.  Still not sure which business idea is best for you? Weigh your options with the Wix Business Launcher, which uses AI to match you with the right business idea based on your skills and goals. The Wix Business Launcher equips you with market research, earnings strategies and a launch kit for every idea, so you can get started with confidence.  Which is the best side business to start? 1. Freelance writing or content creation 2. Social media management 3. Graphic design and branding 4. Tutoring or teaching online courses 5. Professional photography 6. Selling handmade crafts and products 7. Event planning and coordination 8. Rental services for space, equipment, party supplies or furniture 9. Home or office cleaning/organizing 10. Pet sitting and dog walking 11. House sitting 12. Translation services 13. Baking and selling homemade goods 14. Landscaping and gardening 15. Fitness coaching, personal training, yoga and wellness 16. Personal styling and fashion consulting 17. Blogging 18. Social media influencing 19. Car washing and detailing 20. Airbnb hosting or vacation rental management 21. Conducting language courses 22. Usability testing 23. Starting a dropshipping business 24. Virtual assistant 25. Affiliate marketing 26. Open a thrift store for secondhand clothes and items 27. Transportation service provider 28. Food delivery 29. Professional life or career coach 30. Becoming a doula or holistic health consultant 31. SEO consultancy 32. Technical repairs 01. Freelance writing or content creation Freelance writing is an excellent side business idea if you have a background in content or editorial (although it’s not strictly required). If you have the skills, you can run this side business from just about anywhere at anytime - which is also what makes it a viable weekend side hustle too. A quick online search will return various job opportunities for freelance writers, including copywriting, editing, proofreading and ghostwriting.  So, how do you get your first writing side gig?  Pitch stories to publications and monitor freelance writing job boards, such as  Pro Blogger . Another way to get your writing side business off the ground is by creating a freelance website . Take some time to learn  how to make money with artificial intelligence (AI) , too: With a bit of know-how, you can use today’s AI tools to scale and diversify your work. 02. Social media management Consider yourself a social media whiz? Instead of spending your spare time scrolling through your accounts with nothing to show for it, think about earning some extra income from your social chops.   Almost every business out there has a social media presence but business owners often lack the time or know-how to get the most out of their social media accounts. That’s where you come in. Learn more: Automated business ideas To be a good social media manager, you’ll need to develop a social media strategy, create content (text, images and video), create and manage content calendars, handle community engagement and monitor analytics. You’ll also need to stay in the know about new social channels, like Meta’s Threads . Learn more:  How to start a marketing business 03. Graphic design and branding If you have a sharp aesthetic sense, graphic design could be a great way to earn some extra cash. Graphic designers have a wide range of opportunities available, including creating logos, branding materials and marketing collateral for businesses of all sizes. You can also explore opportunities in web design, UI/UX design and social media graphics, helping clients establish a strong online presence. If you need to hone your design skills, take some in-person or online design courses to give you that extra edge. Once you have some graphic design samples—whether you’ve made them for money or as a hobby— create a portfolio  to showcase them and source potential customers. 04. Tutoring or teaching online courses Love teaching or have specialized knowledge on a certain topic? Selling an online course  can be a fantastic way to start your own business. With online tutoring, you can even impart knowledge without leaving the comfort of your bedroom.  You can sell your courses on your site using Wix Bookings  or use one of the many easy-to-use learning marketplaces. For a wider reach,  Udemy  allows instructors to build online courses on topics like business, fitness and technology.   Learn more:   How to start a tutoring business   Education website templates 05. Professional photography Everyone’s a photographer these days, what with our smartphones always at the ready. But a qualified photographer still brings a certain expertise to the frame, and that’s what people and businesses are willing to pay for. Photographer Will Pohlman (a.k.a.  Will Photo ) has carved out a niche: still and video shots of pricey sports cars and motorcycles. His sleek, image-heavy and text-light Wix site showcases his work without having to explain too much.  If you don’t want to deal with shipping logistics, explore other business models, like selling photographs as  digital products .  Learn more:  Create a photography website   Photography templates   Start a photography business 06. Selling handmade crafts and products If you have a knack for anything crafty, like painting, knitting or woodworking, you’ll love this business idea . Once you have the skills and equipment to succeed, start selling from your Wix website, an eCommerce marketplace like  Etsy  or via freelance gig sites like  Fiverr .     As long as you make high-quality products that people want (think  eco-friendly products ), you can have fun while making extra money from this side hustle, which also works as a  small-town business idea . Learn more:   How to sell crafts online   Things to make and sell 07. Event planning and coordination Everyone loves an event to remember, and someone needs to plan them. If you’re known for throwing great parties, this could be a lucrative side business idea for you to break into entrepreneurship. Once you’ve researched what you’ll need (e.g., budgeting, sourcing venues and dealing with vendors), build an events-related website.  For inspiration, check out  K Hazel Designs’  elegant website featuring wedding, party and corporate event planning services. Learn more:   How to start a party planning business Create an event website Event website templates   08. Rental services for space, equipment, party supplies or furniture Newborn? New job? There’s always something to celebrate. But parties need supplies and, therefore, suppliers—which is where you come in. From event spaces to plush chairs and photo booths, an event rental service is a great earner. Although the COVID-19 pandemic put a damper on parties, the American Rental Association reported that many event rental companies made a very strong recovery .  There may be some startup costs if you don’t already own the necessary items, but once you get started, this side business idea keeps the party going and the money coming. 09. Home or office cleaning/organizing Do you have a skill set suited to clearing clutter and keeping only things that spark joy? Think about becoming a professional home organizer and turning your passion into a profitable business. You can help clients organize and label their items, form long-term plans for staying organized and finally get rid of their unnecessary junk.  This side business idea can be highly rewarding for the right person, so don’t clear it from your pile just yet.  10. Pet sitting and dog walking  Becoming a pet sitter and dog walker is arguably one of the most fun ways to  start a business . Do it right, and it won’t even feel like work.  To kick off this  online business idea , get ready to launch your own website  to showcase your puppy petting prowess. Looking to  start a dog walking business ? Check out our guide. 11. House sitting Want to explore another part of the world without shelling out for subpar accommodations? Connect with homeowners on house-sitting platforms like Trusted House Sitters .  As a side business idea, house sitting isn’t the most lucrative—you may only get non-monetary benefits, like free accommodations. However, it can be a perfect plan for remote workers looking for cost savings.   Once you get a few house-sitting sessions under your belt (and those all-important referrals), think about creating a website for your services.  Montana-based  Pets & Plants  offers not only pet sitting, dog walking and overnight pet care but also house sitting to water those finicky ferns or pick up the mail. In addition, owner  Mary Augustine  runs a blog to make her site more personal and engaging. 12. Translation services No matter how you came to learn it, a foreign language is a highly marketable asset in this globalized world. Language skills matched with specialized knowledge can also be lucrative (think English-Chinese translator who understands civil engineering), as long as those specialized clients can find you. 13. Baking and selling homemade goods Want to make good use of that sourdough starter in your fridge? Starting your own home bakery is a great side business idea that lets you do what you love—it’s called the  passion economy  for a reason.  You could also start a personal chef business where you whip up customized meals for busy folks who don’t have time to spend preparing meals themselves. You’ll need solid culinary skills and the drive to market your business. To ensure your business is above board, check your jurisdiction’s cottage food laws and food handler permit requirements for your chosen side gig. Learn more: Bakery website templates Pop-up shop ideas How to start a baking business   Food business ideas Ecommerce business ideas Sell subscription boxes 14. Landscaping and gardening If you want less screen time and more sunshine, consider a side business idea that opens you up to the great outdoors.  Landscaping, gardening and lawn care are solid options for anyone with a skill and passion for plants. If you’re brand new to landscaping, you may wish to consider an apprenticeship first. Regardless, you may want to work for a stint at an existing landscaping business before striking out on your own. Learn more:   How to start a lawn care business How to start a landscaping business   Outdoor business ideas Gardening and farming templates   15. Fitness coaching, personal training, yoga and wellness Have experience or passion in the fitness space? Turn it into a side hustle idea. But be warned: You’ll need more than a great figure to attract potential clients.  You should get certified, build a social media following (you could double up as a fitness influencer on TikTok) and create a killer website that helps with the heavy lifting. Get inspired by businesses like  TKO Yoga & Fitness ,  Power of 3 Wellness  and Head-to-Toe Training , which offer customers that personal attention they’re willing to pay for.  Learn more:   How to start a fitness business   How to start a gym business Wix fitness solution   16. Personal styling and fashion consulting Are you the type whose friends always ask for fashion advice? Now’s the time to stop giving out that advice for free and become an entrepreneur.  There’s no need for a college degree or extensive fashion experience to become an in-person or virtual/online stylist.  A sharp eye, impeccable taste and a finger on the fashion pulse will suffice. You’ll want to build your customer base by networking with industry professionals, offering pro bono services to gain experience and creating a professional portfolio  showcasing your work. Learn more: How to make a fashion website Fashion website templates 17. Blogging Not ready to quit your full-time job to pursue your dream of writing a novel? A blog can help you get your thoughts across in your free time, and there may even be some passive income in it for you.  The variety of blogs is seemingly endless. There are food blogs, tech blogs, money blogs and even blogs about blogging.  It can take a while to become profitable but blogs have become a good earner for many people worldwide. Linking to affiliate products, partnering with brands and running ads are some ways to hit that blogging bonanza. Learn more:   How to make a blog Wix Blog Maker 18. Social media influencing Everyone wants to be an influencer these days, but it’s not all about fame. Even those with a comparatively modest following in a specific area—call them micro-influencers or nano-influencers—can translate that clout into income on social media platforms like Instagram , YouTube  and TikTok . According to Sarah Adam, Head of Marketing Partnerships and Influencer Marketing at  Wix Studio , “New influencers are joining the industry all the time, alongside brands, agencies and tech companies trying to improve the way to work within the industry. I believe the way in which brands work with influencers today is going to change, and evolve for the better in the future. As long as brands can adjust to that and ride that wave, they will be doing amazing things.” There are many ways to turn that hard-earned influence into inflow. Once you build a following, try your hand at offering advertisements, premium subscriptions, sponsored content or brand partnerships.  19. Car washing and detailing There are an estimated  278 million registered cars  in the United States alone, and someone needs to keep them shiny and fresh. The old “wash and wax” is just the beginning. From interior to exterior, floor mats to rims, a beloved ride needs love and attention to stay ship-shape. Check out businesses like   Paramount Detail  for ideas on turning your geeky gearhead know-how into a tidy payday. Want to  start a car wash business ? Learn more from our complete guide. 20. Airbnb hosting or vacation rental management Renting out a property  can be more than a side business. Among the many  passive income ideas  out there, this is perhaps the one most likely to turn into a main source of income. Even if you don’t have the money to invest in an Airbnb property , you can rent out part of your own home—maybe a spare bedroom, driveway or even a backyard shed. Learn more:   How to start a real estate business Rental business ideas How to make a real estate website 21. Conducting language courses Whether you’re a polyglot or just love the English language, hosting a language course is a great side business idea. Your language course can be conducted through one-on-one sessions, on a language learning platform or even through a podcast.    If you prefer to offer a face-to-face course, make sure you have a quiet environment for hosting, with all the necessary equipment to help students succeed. To attract potential students, post some example language learning content on your YouTube channel . 22. Usability testing  A part of user experience (UX) research, usability testing involves using a website or application and sharing your experience. Essentially, you’re getting paid to browse and give feedback.  Depending on the company you use, you might be expected to answer surveys, have your work recorded (screen, audio or video) or chat live with the customer having their website or app tested.  One platform that offers usability testing work as a side hustle is UserTesting . As long as you have a computer or smartphone that meets the requirements and a microphone—and you pass the company’s practice test—you can earn money and get paid through PayPal.  Bear in mind that you’ll probably need some patience to wait for work, and consistent hours aren’t guaranteed.  23. Starting a dropshipping business If you want to run an eCommerce store, dropshipping  is a great side business idea to get started at a low cost.  Today, you don’t need to purchase, manufacture, store or ship a product to sell it through an online store. You can leave a lot of the logistics work to your supplier and focus on tasks like digital marketing and selecting products to sell.   Depending on your interests and consumer demand, you could dropship personal care products, phone accessories, clothing or pet supplies, all without touching a physical product. That said, you should personally test any product you plan to dropship.  Sound like a great fit for you? Read our guide on how to start a dropshipping business.  24. Virtual assistant According to job site Indeed, the average salary for a virtual assistant in the United States is $26.33 per hour . Depending on your niche, skills and availability (e.g., part-time), you might be able to earn more than this as a side hustle.   Virtual assistants help out with tasks such as: Admin Bookkeeping  Customer service To bring this side business idea (or new day job) to fruition, check out job websites (e.g., Indeed  or Monster ), social media (e.g., LinkedIn ) and freelancing platforms (e.g., Upwork).  Learn more:  How to start a virtual assistant business   25. Affiliate marketing If you’re looking for a low-risk way to generate some income with minimal upfront costs, give affiliate marketing  some thought. Essentially, you promote a company’s products or services through ads, email marketing and other means. Then, you could get some money back based on sales, clicks or leads. So, what can you expect to earn? A good affiliate commission rate could be from 5% to 30% . If you do a quick search, you’ll find many affiliate programs from well-known companies, such as Amazon Associates  and the Wix Affiliate Program .  26. Open a thrift store for secondhand clothes and items Are you fashion-conscious with a keen eye for a bargain? If you haven’t considered reselling pre-loved clothes as a side business idea, it’s time to start.  At the very least, you’ll need:  Some funds to started A source of used clothes Some storage space    If you can’t commit the money and time to opening a brick-and-mortar thrift store, you can sell online (e.g., eBay ) or set up a stall at in-person events like flea markets. 27. Transportation service provider Want to choose your own hours while helping people get to their destination? Ridesharing can put you in the driver’s seat (literally).  According to Bloomberg Second Measure, Uber  accounted for 76% of U.S. rideshare spending  in March 2024, so it’ll probably be your first choice (with Lyft  a close second).  You’ll need:  A driver’s license Driving experience (variable) Insurance A background check A vehicle that meets the rideshare company’s requirements   28. Food delivery This gig economy staple is perfect for people who love driving but don’t like making small talk with passengers. Let’s face it: A box of pizza in your backseat smells great and doesn’t complain about traffic, the weather or rising costs.      Popular food delivery apps you should consider include Uber Eats , DoorDash , SkipTheDishes  and Grubhub .  One benefit of food delivery is that it has fewer barriers to entry than ridesharing. For example, the vehicle and driver requirements are less stringent, and the work can be done from a car, scooter or bicycle.  29. Professional life or career coach If you’re looking for a side business idea that could make a real difference in people’s lives, life or career coaching could be for you.  Instead of teaching people what to do, you’re equipping them with strategies and tools they need to succeed on their own. Life coaching and career coaching are not officially regulated fields, meaning there are no formal legal requirements to get started. However, to practice ethically, you should have a certification in your coaching specialty and expertise to impart to your clients. Learn more: How to start a coaching business How to make a coaching website   30. Becoming a doula or holistic health consultant Becoming a midwife isn’t really a side business. It’s a full-time commitment that takes years of education and training. If the midwifery career train has passed you by but you hold some regret, think about becoming a doula.   Unlike midwives, doulas generally don’t need training certification (although the requirements may differ by country or state). That said, it’s a good idea to get certified so you can prove your commitment and provide the best experience possible to parents during the prenatal, birth and postpartum stages, like the owners of ATX Doulas .    Similarly, if you have some specialized knowledge of holistic health, you can convert your passion to cash while helping people improve their overall well-being.   31. SEO consultancy Search engine optimization (SEO) is a high-demand skill that can pay up to $250 per hour . If you have work experience in SEO or you’re eager to learn the tricks of the trade, then look into SEO as a side business idea. At the very least, you’ll need a computer, an above-basic understanding of SEO and some free or paid SEO tools . To stand out from the competitive crowd online, approach local businesses in your area to see if you can help them out. Learn more:  What is SEO? SEO tips to boost traffic   Introduction to local SEO 32. Technical repairs Get a thrill from fixing your devices? Experience this thrill again and again while getting paid. According to ZipRecruiter, the average salary for computer repairs in the U.S. is $23 per hour .  If you start your own small business and market your services through a social media page or your website, you could choose your own hours and prevent mountains of electronic waste. Another option is to buy broken devices, fix them and sell them for a profit.   Side business ideas FAQ Can I have a side business while working full time? You can run a side business while working full-time with smart time management and the right business model. Try something flexible like freelancing, eCommerce or digital products so you can work on it in your free time. Automate tasks, set boundaries to avoid burnout and check your employment contract for any restrictions. How much tax should I expect to pay for my side business? In the United States, the self-employment tax rate is currently 15.3% . Depending on your particular side business, you may have other tax responsibilities, like collecting sales tax. You may be able to reduce your tax burden by claiming relief on business-related purchases (e.g., equipment and bills). What's the best side business to start? The best business choice differs from person to person, depending on factors like skill level, interests, time commitment and financial capacity.  According to a survey of 320 Americans with independent work , the most lucrative side business category is coaching, consulting and personal training ($5,200/month). This isn’t the most popular side business, though (6%). It’s far behind driving (13%) and several other types of side hustles. What's the best side business to start with $1,000? According to Forbes, the average cost to register a new business is $145 , which is a sizable chunk of that thousand.  To make the most of what you have left, opt for a business that has low barriers to entry,  incurs minimal equipment costs and leverages skills you already have. Think pet sitting, tutoring or dropshipping/print on demand.  What are some low-stress side businesses that won't burn me out alongside my full-time job? Low-stress side businesses include that offer a great degree of flexibility where working hours are concerned. Freelance writing or proofreading Selling digital products (e.g., templates, ebooks) Dropshipping Transcription services Selling handmade crafts online How can I turn my unusual hobby or skill into a profitable side business? To turn an unusual hobby into a profitable side business you'll need to: 1. Identify your unique value proposition for your service or product 2. Research potential markets and demand for what you're selling 3. Create a business plan 4. Develop a strong website 5. Offer workshops or classes 6. Create digital products or courses 7. Collaborate with complementary businesses 8. Leverage social media for marketing 9. Participate in niche events to connect with your customer base 10. Continuously improve and innovate Are there any side businesses that can be run entirely through a smartphone? Some potential side businesses to start that can be run entirely from a phone include: Social media management Stock photography sales App testing Microtask completion (e.g., Amazon Mechanical Turk) Transcription services How can I identify emerging trends or untapped markets for innovative side business opportunities? To identify emerging trends and untapped markets: 1. Monitor social media trends in your industry or niche 2. Follow industry thought leaders 3. Attend trade shows and conferences 4. Read niche publications and blogs 5. Analyze Google Trends data 6. Join online forums and communities 7. Study demographic shifts 8. Explore crowdfunding platforms 9. Network with diverse professionals 10. Conduct surveys or focus groups

Turn your ideas into sales and start selling with Wix eCommerce →   Wix Stores is a complete   ecommerce platform  that lets you build, manage and grow your   online store  with   drag-and-drop builder  simplicity and professional features. Ready to transform your creative vision into a thriving ecommerce business ? Let's walk through everything you need to know about   creating a website  and using   Wix  Stores to build your online retail  empire. New to ecommerce? Discover how to start an online store , how to sell online  and grow your business today. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. TL;DR: What is and how to use Wix stores? Wix Stores is an ecommerce platform that helps creators of all levels build, manage and grow a store online with no hassle. You can sell physical and digital products, customize your storefront, manage inventory, accept payments  and ship orders—all in one place. Feature What you can do Easy setup Add Wix Stores and launch your shop in minutes Product management Add organize and describe products your way Custom storefront Design with drag-and-drop and flexible layouts Payment options Accept cards, PayPal, digital wallets and more Shipping and pickup Offer custom delivery, shipping or pickup choices Advanced features Try dropshipping, memberships and automation Multi-channel selling Expand to eBay or Facebook from your dashboard Analytics and growth tools Track trends and optimize your store’s performance What is Wix Stores? Wix Stores is an integrated ecommerce  solution that transforms your business website  into a fully functional online store. Built into the Wix platform, it combines user-friendly design ecommerce tools  with powerful business features like inventory management, payment processing and shipping options. The platform stands apart because it grows with your business. Start with basic product listings and gradually add advanced features like membership areas, dropshipping integration and multichannel selling as your store expands. Getting started with your Wix store Creating your store begins with adding the Wix Stores app to your website. Navigate to your Wix Editor, click "Add" then "Store," and select "Online Store" to get started. Once installed, you'll access your store dashboard where the magic happens. This central hub manages everything from product catalogs to order fulfillment. The setup wizard guides you through essential configurations like payment methods, shipping zones and tax settings. Your initial setup involves three core components: Product catalog : Add your items with photos, descriptions and pricing Store policies : Define shipping, returns and privacy policies Payment processing : Connect payment gateways like PayPal, Stripe or Square Essential features that power your success Wix Stores comes packed with features designed to simplify ecommerce management  while maximizing sales potential. Wix Stores includes analytics and reporting tools to provide insights into your trending products , customer behavior and revenue trends. The product management system handles everything from simple items to complex variants with different sizes, colors and pricing. Inventory tracking  keeps you informed about stock levels and automatically updates availability across all sales channels. Set up low-stock alerts to avoid disappointing customers with out-of-stock items. Customer management  tools help build relationships through order history tracking, customer communications and targeted marketing campaigns. Create customer accounts that store purchase history and preferences for personalized shopping experiences. Analytics and reporting  provide insights into your best-selling products, customer behavior and revenue trends. Use this data to make informed decisions about inventory, pricing and   marketing strategies . Designing your storefront for maximum impact Your storefront is your virtual shop window, and Wix makes it simple to create an attractive, functional space that converts visitors into customers. The drag-and-drop editor lets you customize every element without touching code. Wix Stores offers a drag-and-drop editor that simplifies customization for creators of all levels. Product galleries  showcase your items with professional-looking layouts, enhanced by product photography . Choose from grid views, carousel displays, or masonry layouts that highlight your products' best features. High-quality images, paired with detailed descriptions, significantly impact purchase decisions. Navigation design  matters more than you might think. Organize products into logical categories and use filters to help customers find exactly what they want. Clear menu structures and search functionality reduce friction in the buying process. Mobile optimization  isn't optional – it's essential. Wix Stores automatically creates mobile-responsive designs, but you can fine-tune the mobile experience to ensure smooth browsing and purchasing on smartphones and tablets. Wix Stores provides mobile-responsive designs to ensure a seamless shopping experience on any device. Enhancing your store with a shopping cart An online shopping cart  is a vital feature for any online store, and Wix Stores offers a customizable and seamless shopping cart experience. It allows customers to easily browse, add items and complete purchases on both desktop and mobile devices. Key features of the Wix Stores shopping cart include: Customizable design:  Tailor the cart to match your brand by adding fields like email addresses and delivery details. Abandoned cart recovery:  Automatically send emails to customers who leave items in their cart, encouraging them to complete their purchase. Instant checkout:  Speed up the buying process with a 'Buy Now' button and a mini cart for quick previews. Secure payments:  Accept payments through 80+ providers, including PayPal, Apple Pay and Google Pay, with built-in fraud protection. Setting up payments and shipping Payment processing is the backbone of any successful online store. Wix Stores integrates with major payment providers, letting customers pay with credit cards, PayPal, Apple Pay and other popular methods. Wix Stores integrates with major payment providers, letting customers pay with credit cards, PayPal, Apple Pay and other popular methods. Payment setup  involves connecting your preferred processors and configuring accepted payment methods. Consider your target market when choosing options – younger audiences might prefer digital wallets, while older customers often stick with credit cards. Shipping configuration  can make or break your customer experience. Set up shipping zones based on geographic regions and offer multiple delivery options. Wix Stores offers customizable shipping options to meet diverse customer needs. Flat rate shipping simplifies calculations, while weight-based shipping ensures accurate costs for varying product sizes. Local delivery and pickup  options appeal to nearby customers and can reduce your shipping costs. Set delivery zones around your location and offer scheduled pickup times for added convenience. Managing products like a pro Effective product management goes beyond adding items to your catalog. Wix Stores simplifies inventory management by keeping stock levels updated across all sales channels. Start by organizing products into clear categories that make sense to your customers, not just to you. Product descriptions  should tell a story while providing essential information. Include dimensions, materials, care instructions and any other details that influence buying decisions. Think about the questions customers ask, and answer them preemptively. Variant management  handles products with multiple options like size or color. Set up variants efficiently to avoid overwhelming customers with choices, while ensuring all options are clearly available. SEO optimization  for products helps customers find your items through search engines. Use descriptive titles, detailed descriptions and relevant tags to improve visibility in search results. Advanced features for growing stores As you grow your ecommerce business , Wix Stores offers advanced features to scale your operations.  Dropshipping website  integration  with suppliers like Printify lets you sell products without holding inventory, perfect for testing new product lines or expanding your catalog. Membership and exclusivity  features create special experiences for loyal customers. Offer member-only products, early access to new releases or special pricing tiers to encourage repeat purchases and build community. Multi-channel selling  expands your reach beyond your website. Connect with marketplaces like eBay or Facebook to sell across multiple platforms, while managing everything from your Wix dashboard. Wix Stores enables multichannel selling to expand your reach and grow your business. Automation tools  streamline repetitive tasks like order confirmations, shipping notifications and follow-up emails. Set up automated workflows that nurture customer relationships without constant manual effort. Tips for store success Success with Wix Stores comes from understanding both the platform's capabilities and your customers' needs. Start simple and add complexity gradually as you learn what works for your specific audience. Focus on customer experience  above all else. Fast loading times, clear product information and smooth ecommerce checkout  processes matter more than flashy designs. Test your purchasing process regularly from a customer's perspective. Use analytics wisely  to guide decisions, rather than getting overwhelmed by data. Track key metrics like conversion rates, average order value and customer acquisition costs to measure what's working. Build trust  through professional design, clear policies and responsive customer service. Display security badges, customer reviews and clear return policies to reassure hesitant buyers. Learn how to sell on Wix  and start building your online store today with these helpful guides: How to sell furniture online How to sell shoes online How to sell car parts online How to sell crafts online How to sell vintage clothing How to sell party supplies online How to sell toys online Troubleshooting common challenges Every store owner faces challenges, but most have straightforward solutions. Slow loading times often result from oversized images – compress photos before uploading to maintain quality while improving speed. Payment issues  usually stem from incomplete processor setup or regional restrictions. Double-check your payment provider settings and ensure you're compliant with local regulations for your target markets. Inventory discrepancies  happen when you sell across multiple channels. Set up proper inventory sync or consider using Wix's inventory management features to maintain accurate stock levels. Customer complaints  about shipping costs can be addressed by offering multiple shipping options or building shipping costs into product prices for "free shipping" appeal. Scaling your Wix store Growth requires both strategic thinking and operational efficiency. Monitor which products perform best, and consider expanding those lines while phasing out poor performers. Wix Stores includes analytics tools to help you track trends and optimize your store’s performance. International expansion becomes easier with Wix's multi-currency support and international shipping options. Research market preferences and regulations before expanding to new countries. Wix Stores simplifies international expansion with multi-currency support and international shipping options. Team collaboration features allow you to add staff members with specific permissions, from inventory management to customer service. Define clear roles and responsibilities as your team grows. Integration possibilities extend your store's functionality through Wix's app market. Add tools for email marketing, social media management or advanced analytics as your needs evolve. What is and how to use Wix stores FAQ How much does Wix Stores cost? Wix Stores is included in Business and eCommerce Wix plans , starting at $23/month for the Business Basic plan. Higher-tier plans offer additional features like advanced analytics and priority support. Can I migrate from other ecommerce platforms? Yes, Wix provides migration tools and guides for popular platforms like Shopify. You can import products, customer data and order history, though some manual setup may be required. What payment methods does Wix Stores accept? Wix Stores supports major credit cards, PayPal, Apple Pay, Google Pay and various regional payment methods depending on your location and chosen payment processors. Is there a limit to how many products I can sell? Product limits vary by plan, from unlimited products on higher-tier plans to specific limits on basic plans. Check your plan details for exact limitations. Can I use my own domain with Wix Stores? Absolutely. You can connect a custom domain  to your Wix store, which is recommended for professional branding and customer trust. Does Wix Stores handle taxes automatically? Yes, Wix can calculate taxes based on your location and customer addresses. You can set up automatic tax calculation for different regions and product types. Can I offer digital downloads through Wix Stores? Yes, Wix Stores supports both physical and digital products. You can sell downloadable files like ebooks, music or software with automatic delivery after purchase. How do I handle returns and refunds? Wix Stores includes tools for managing returns and processing refunds. You can set up return policies and handle customer requests through your store dashboard.

Start generating business ideas with the Wix Business Launcher →  Having a hobby doesn’t just have to be about indulging a pastime, it can also be an opportunity to make money from the comfort of your home. Using a website builder , you can quickly establish an online presence to showcase your skills and connect with potential customers worldwide. This opens up numerous opportunities to generate extra cash by turning what you love into a profitable side hustle. There are many business ideas  to help you monetize your hobbies. You might sell handmade products, offer personalized services or even create digital content that caters to specific interests. So, whether you’re looking to start a side hustle in your spare time or want to learn how to start a business , our guide will give you tips on eight fun hobbies that can make you money. How to find a hobby that can make money? Finding a hobby that makes money involves identifying your passions and skills, then exploring ways to monetize them; or you can do it the other way round, consider hobbies that have the potential to be profitable. A good place to start is always with assessing your own skills and interests. A hobby should be something first and foremost that you enjoy. Then you'll want to: Research monetizable hobbies Some popular, tried and tested profitable hobbies include: Crafting (e.g., jewelry, furniture) Photography Writing or blogging Graphic design Tutoring or teaching Cooking or baking Gardening Music (performing or teaching) Fitness instruction Pet care or dog walking Check market demand You'll want to make sure that whatever your hobby is, there is demand for a monetized version of it. As part of this consider the needs in your local community, as well as the presence of any competitors or competing services. Start small and experiment Starting a business from a hobby should be as low risk as possible, especially at the start. You might need to try different hobbies before you find one you love that can also be profitable. Start by testing your products and services on friends and families to gauge demand. Build a website to promote your hobby Creating a portfolio or website to showcase your hobby, is always a good idea. You can use it to sell, attract customers and brand what you do.              Need help thinking of other money-making opportunities? Use the Wix Business Launcher to discover more ideas based on your skills and hobbies. Chat with AI and get set up with a full market analysis, earning strategies and launch kit right out of the gate. It’s everything you need to transform your ideas into reality—quickly and easily. 8 profitable hobbies to generate income Photography Writing and blogging Crafts Gaming Landscaping and lawn care Cooking Social media and marketing Pet care 01. Photography Photography is a great hobby with a high earning potential. According to a 2024 report by Zenfolio, 20.8% of full-time self-employed photographers  earn over $100,000 annually. You can turn your love for photography into a part-time or full-time job by: Selling your photographs as prints, stock photos or digital products on websites like Etsy , Shutterstock  and Adobe Stock . Offering your services for events (like weddings) or commercial shoots. Sharing your expertise through a blog, podcast or YouTube channel and then monetizing through ads, sponsored posts and affiliate marketing. Offering in-person or online photography classes if you have a knack for teaching.  Learn more : How to make money as a photographer 02. Writing and blogging Being able to write about anything from personal experiences to product reviews makes this hobby appealing to many people. And this passion for writing is part of why over 11 million websites  use Wix’s tools to create content. This can also be a great post-retirement hobby you can make money with. You can choose between working as a freelance writer for brands or becoming a blogger to make money from this hobby.  Freelance writing involves creating content based on clients' requirements. You can get started with projects using sites like Upwork  and Fiverr . The key benefit is you can work it as a side hustle or build it up to a full-time income. On the other hand, monetizing your own blog takes time since you must first build an engaged audience. Your success will depend heavily on your content quality, effective marketing and search engine optimization (SEO) strategies, and regular engagement with readers. Learn more : How to make money as a travel blogger 03. Crafts Crafting involves creating handmade items using various materials and techniques. Specific craft hobbies you can make money with include knitting, woodworking, jewelry making and pottery. The Crafty Couple , which handcrafts furniture, and Yam , a sustainable jewelry shop, are good examples of craft brands. These sellers turned their crafting passion into successful businesses by focusing on quality, customer service and effective online marketing. To turn your crafting hobby into a good source of income: Specialize in unique, niche products—like eco-friendly fashion accessories or themed home decor—that attract dedicated customers willing to pay premium prices for handcrafted items. Use online marketplaces like Etsy, Amazon , eBay  or Facebook Marketplace  to sell your products to shoppers globally. Expand your craft into teaching through online courses, workshops or tutorial videos to generate passive income. Learn more :  How to sell crafts online How to make money as a crafter Craft business ideas 04. Gaming The gaming industry has grown significantly over the past decade. A 2024 PC & Console Gaming Report by Newzoo shows that PC and console gaming generated $93.5 billion in 2023 . If you’re an avid gamer, you can turn your favorite hobby into a profitable business by: Live streaming your gaming sessions or creating engaging content such as tutorials, reviews and playthroughs on platforms like Twitch or YouTube .  Participating in tournaments and esports competitions that offer prize money. As you gain recognition, you might even attract sponsorships from gaming brands. Leveraging your gaming experience to offer services as a beta tester for developers who need feedback on playability and bug reports for new video games. Learn more : How to make money gaming 05. Landscaping and lawn care Most people want to enhance their outdoor living spaces, which drives the demand for landscaping services. On average, homeowners shell out $300 every month  for professional lawn care services. This gives you an opportunity to turn your hobby into a profitable venture. With that in mind, here are some ideas for how to start a landscaping business : Offer basic lawn care services, such as mowing, trimming and edging. Expand your services to include landscaping design, garden installation and maintenance as you gain clients and experience. Differentiate your business by specializing in areas like organic gardening, xeriscaping (landscaping designed to conserve water) or native plant landscaping. This can make you stand out to clients looking for specific expertise. Combine online and traditional marketing strategies. Create a professional website, use social media platforms and engage in local advertising through flyers and community boards. Get professional certification from bodies like the National Association of Landscape Professionals  (NALP) to boost your credibility. 06. Cooking Turning a cooking hobby into a business can be a fulfilling way to share your culinary passion while earning an income. The good news is that many people enjoy trying new recipes. So this gives you a broad audience for your culinary content or services.  Here are several ways you can use your cooking skills to generate extra income: Start a cooking blog or YouTube channel where you offer unique content, such as recipes, cooking tips or food travel experiences. You can then monetize this content through advertising, sponsored posts, affiliate marketing and partnerships with food brands.  Compile your recipes into a cookbook and sell it online or through local bookstores. Share your culinary skills by teaching cooking classes. You can hold these classes at home, in local community centers or online. Offer private chef services to prepare meals in clients’ homes. Launch a catering business to provide food for events, parties and corporate functions. Learn more: How to make money as a food blogger 07. Social media and marketing Most companies have a presence on social media platforms , with 91% on Facebook, 86% on Instagram, 80% on LinkedIn and 66% on X.  That means there are plenty of brands looking for skilled social media managers to enhance their online presence. This gives you a great opportunity to turn your love for social media into a money-making hobby.  Here’s how to generate good money from this lucrative hobby: Manage social media accounts for businesses or people who don't have the time or expertise to do so themselves. Your services can include posting content, engaging with followers, monitoring analytics and running social media campaigns. Partner with brands as an influencer if you've built a considerable following on your social platforms. Use your social media networks to promote companies’ products through affiliate marketing and get commissions. 08. Pet care Most pet owners treat their pets as an integral part of the family. This opens a door for you to turn your passion for pets into a profitable business. It can also be a great way to enjoy animals without all the responsibilities that come with owning one. With that in mind, here are some ways to turn your love for pets into a full-time business: Start a pet sitting service where you take care of pets while their owners are away.  Offer dog walking services for busy pet owners. Start a pet grooming business. This can include bathing, hair trimming, nail clipping and ear cleaning. You can also offer mobile grooming services, where you visit clients at their homes to make it more convenient for them. Organize and host events like birthday parties for pets, pet meetups or educational seminars for owners. You can then sell pet products at these events to generate additional revenue. How to make money from a hobby Now, let’s look at some effective ways to make money from your hobby. Create a website to establish your online presence A dedicated website makes it easier for people to engage with your content. It also enhances your credibility, which allows you to stand out in a crowded market and build a brand that resonates with your audience. Learning how to build a website  doesn't have to be difficult or take long. Starting is as simple as choosing a domain name and taking advantage of free website hosting . After that, pick a professionally designed website template , customize it, fill your pages with content and publish your website. Tip : Use the domain name generator  to get domain name ideas for your website. Alternatively, you can use Wix’s AI website builder  to make getting started even easier. Just answer some basic questions about your goals, and the tool will create a personalized, fully operational website for you in minutes. With these foundations in place, you can explore various strategies for monetizing your website, like online advertising , affiliate marketing or selling products through your ecommerce platform . Start a blog to share tips and experiences Once you create your website, launch a blog to connect with your audience and establish yourself as an authority in your field. Share insightful tips and personal experiences related to your hobby to keep your audience coming back for more. Here are some ideas for promoting your online business: Create a blog that educates your audience on aspects related to your hobby. For instance, if you love pottery, you can write about the different types of clay or glazing techniques. Share feedback from satisfied customers. These could be written testimonials, video interviews or before-and-after photos showcasing the impact of your product or service. Write articles related to seasonal events, holidays or current trends. For example, a post about "perfect gift ideas" during the holiday season can attract interest and drive affiliate sales. Tip : Use the Free AI Title Generator  to produce a list of catchy titles for your blog posts. Learn more : How to make money blogging Leverage social media to promote your hobby Use social media platforms like Instagram, TikTok, Pinterest and X to extend your reach and interact with a broader audience. Show off your latest projects, share behind-the-scenes content and join conversations related to your hobby.  This approach helps you connect with like-minded individuals and attracts attention to your website, which increases your potential for sales and partnerships. Tip : Use Wix’s professional tools  to design eye-catching social media graphics for your posts. In addition, leverage paid ads on Facebook and Instagram . That way, you can generate even more leads and drive quality traffic to your website. Recommend products you use through affiliate marketing programs Join affiliate marketing programs like the Wix Affiliate Program  or Amazon Associates  to market products you believe in. Incorporate affiliate links into your blog posts or social media content to earn a commission every time someone purchases through your link. Learn more:  How to make money online How to sell online   Hobbies that make money FAQ What are some of the highest paying hobbies? It all depends on what you consider high paying and how much time and effort you're willing to put in. Some popular hobbies that can pay well include — photography, social media management, programming and coding. Can you really make money from a hobby? Hobbies can make money but it takes dedication and skill. Think of it as a side hustle, not a get-rich-quick scheme. How to turn a hobby into income? 1. Identify your skills: What unique abilities does your hobby offer? 2. Develop a strong portfolio: Showcase your best work to potential clients. 3. Market yourself effectively: Create a website, social media presence or network to connect with clients. 4. Offer services or products: Sell your creations or provide services related to your hobby. 5. Be persistent and patient: It takes time and effort to turn a hobby into a paying gig.

As a small business owner you probably know that doing it all on your own is no small feat. Creating a website is the easy part. But you still need to work on getting your site out there while running your business. Search engine optimization (SEO) will allow you to attract a more targeted audience and bring more people to your site. Think about it this way: most of your prospective customers are trying to find your product or service on Google. If you don’t appear among the first results, your website may get lost in the abyss of the web. So, how do you give your website more SEO mojo? Don’t worry, you don’t need to go at it alone. First of all, you may want to read up on some top SEO tips and current SEO trends to brush up on your SEO knowledge. You can also check out the Wix SEO hub for some great resources. From finding keywords to measuring your organic traffic, we’ve rounded up the best free website SEO tools to get you started with your marketing strategies : Google Search Console Bing Webmaster Tools Screaming Frog Chrome DevTools Google Analytics Wix Analytics Moz Chrome Toolbar Chrome View Rendered Source SEO Pro Chrome Extension The SERPerator Mobile Friendly Test Mobile Moxie Mobile Page Test G-Trendalyser Question Hub Google Trends Keywords Everywhere AlsoAsked Semrush Keywords Magic Tool Wix QR Code Generator Google.com in Incognito Zapier Sparktoro Wix Social Share Preview Social Share Debuging Buzzsumo Wixwix Image Resizer Canva Squoosh Knowledge Graph Checker Text Razor Demo Tool Tech SEO tools 01. Google Search Console Google Search Console is a free service brought to you by Google. It’s a key tool any website owner should check out if they want to get serious about their SEO. Once you claim ownership, you’ll get access to a whole array of features that can help optimize your website, such as crawl reports, ability to submit a sitemap , and more. The juicy stuff happens in the ‘Search Traffic’ section. Click on ‘Search Analytics’ to find the top queries and pages that are getting the most clicks from Google. That’s valuable info right there, as once you understand which keywords you’re ranking for, you can focus on optimizing those pages or you can create new pages to cater to those search terms, and get even more traffic. The pros? Super easy to connect to and use An insightful way to figure out what's working on your site organically or not 02. Bing Webmaster Tools Like Google Search Console, Bing gives you an incredible amount of information about how users are discovering your content. From it you can check your sitemap activity, structured data implementation, review backlinks, and carry out a site health check and more. Bing Webmaster Tools is an immensely helpful tool because even if Microsoft’s Search Engine does not account for a significant amount of your search traffic, it's a major search engine serving millions of users. This means that it is one of the only resources for benchmarking Google’s field data for how your site is crawled. If you see a big change in your Google rankings you can check your activity in Bing webmaster tools as well. If your page has been impacted by a Google Algorithm update you may only see a ranking change in Google. But if there is a technical issue, you will see the change on Bing as well. The pros? Combine ranking and technical insights for the full picture Make the connections between ranking changes and technical issues on your site 03. Screaming Frog An SEO staple, Screaming Frog is a powerful spidering tool that replicates how Google crawls the different elements of your site. Screaming Frog is incredibly useful for SEO audit benchmarking and is often used to verify issues that have shown up in other tools. Issues with your canonical tags , for example. On the free plan you can crawl up to 500 URLs which is a great place to start. The UX is very similar to spreadsheet so it’s easy to extract lists of URLs, meta descriptions, page word counts and image locations and more. The pros? You can do a lot, even with the free plan Great for SEO audits - both for long term planning, and day to day fixes Use to improve your content and technical issues 04. Chrome DevTools The toolset that is available within Chrome DevTools is fairly extensive. For single page audits here are just a few of the insights you can get: Server response codes Web performance waterfalls Lighthouse report Web accessibility report Server protocols JavaScript components SSL certificate chains The list goes on and on. To access to Chrome DevTools, simply right click inspect on any page of your site and start exploring. It essentially allows you to turn the browser into an SEO tool for your website performance efforts so it is well worth introducing yourself to this collection of tools. The pros? Easy to access and free - right from your browser Provides a huge amount of insights, many of which include steps to take for technical site fixes Analytics SEO tools 05. Google Analytics Google Analytics is a platform used to analyze your website’s traffic. It enables you to track all sorts of info about your site such as, how visitors arrived on your site, how many people visit a specific page or how much time they spend viewing it. Knowing how your website gets its traffic will help you produce better content for your audience, which in turn will have a positive impact on your SEO. Google Analytics might seem a bit technical at first, but it’s actually very intuitive. Check this out to discover everything you need to know about how to use Google analytics. Just be aware that Universal Analytics is on its way out, and has an execution date of June 2023 - which is when Google's new analytics platform, GA4 takes over. The pros? You can track traffic and behavioral metrics from one platform Full view of all your traffic sources Track campaigns - paid, social, organic 06. Wix Analytics There is a wealth of data to be gleamed from Wix Analytics . From bot log reports to new user page views, this information that comes directly from your CMS , without relying on third party data can provide valuable insights on how to increase traffic to your site, and its overall performance. Every analytics system will have unique metrics for measuring activity, so comparing the data from within your CMS to that from your supporting analytics tools can give you a well rounded picture of your site's activity. The pros? Integrated into every Wix site created Your data, not third party data for better clarity and accurate insights SEO Chrome Extensions 07. Moz Toolbar This handy toolbar is an essential SEO tool to get really good insights about any website, including your own. It analyses the competitiveness of a domain by giving it a score (1 to 100) called Domain Authority (DA). The score is calculated using various metrics. You can use the extension when trying to figure out if you’ll be able to rank with your content or if it’s too competitive. How? Check your own domain authority score, and compare it to those that appear on the search results for your keywords. If the score of the pages that appear is around the same range, then your chances of ranking will be better. Aside from this, you can go into full nerd analysis mode and check all sorts of other information about a site such as: on-page elements, including title and description, headlines, and amount of characters for each element. The pros? Great for understanding the competitiveness of your website now Also a good way to understand how much domain authority you have to build Don't waste time competing where your site doesn't have the DA to yet 08. View Rendered Source This Chrome extension helps to understand the difference between 'rendering content' and 'information is rendering' as your content loads. So this can help you to understand the difference between what GoogleBot is seeing as if connects to your server (including during Server Side Rendering) and what content is being rendered by the users browsers as the page loads. If there are differences, between what is on the client side source code and the raw code, then it's not necessarily an issue - in fact the default SSR used for Wix helps optimize sites for speed and SEO. But if you are auditing a site and you are not sure if they are using SSR, this is a great way to check. The pros? Easily check if a site is using SSR - a natural win for great website performance 09. SEO Pro Chrome Extension The SEO Pro Chrome extension from Kristina Azarenko of Marketing Syrup is a Chrome extension, which allows you to see a number of different SEO Elements within your browser. By adding the Chrome extension you can see things like the page title, the page description, headers, image file locations, parsable structured data, meta robots tags for the page that you're viewing. You can also get information on core web vitals. Additionally there are links to your sitemap links to robots.txt files and page status codes. Crystal Carter, Head of SEO Communications at Wix uses this tool to get a quick page by page assessment of assessment of SEO implementation for on-page formatting. It's also great for validating client side rendered structured data. The pros? Understand quickly how well optimized your web pages are for SEO on-page best practices Know where you need to improve your on-page efforts Also fills in the pieces of your technical SEO health Mobile first optimization SEO tools 10. The SERPerator The SERParator is a tool from Cindy Krum SEO expert and CEO of mobile focused agency Mobile Moxie. It's a tool that allows you to compare the SERP in a country or even a city that you're not currently in. Normally your device would give Google results based on where you are in the world. The SERParator allows you to see what your SERP or what any SERP looks like from different locations. So if you were in Japan, you could see the difference between what the search results look like in Tokyo or London for instance. And this is something that is of great value for teams working across multiple regions and geos. The pros? Can be used for free up to three times a day Provides desktop and mobile comparisons This means insights into how to make your content more visible for mobile users 11. Mobile Friendly Test This free tool from Google helps to test if your page is viewable on mobile and if there are errors in how your page is crawled and/or rendered by Googlebot. The tool looks at HTML and Javascript but also undertakes checks for UX issues like Clickable elements too close together and Content wider than screen. It corresponds with warnings in Google Search Console and can help you to see what needs to be changed in order to make your content more accessible via mobile. The pros? Users are on mobile more than ever more - this test helps make sure your site is optimized for mobile devices 12. Mobile Moxie Mobile Page Test Also from Mobile Moxie, there is a great tool for mobile page testing called the Page-o-scope. This allows you to test the visibility of your web page - what it looks like on over 50 devices. To use it you would enter your URL and then choose the device. This allows you to compare to desktop while letting you see exactly what your content looks like on the device chosen. When it is on mobile, this can be really important when you're trying to understand CRO or when you're trying to understand how your pages are being seen by most clients and most customers that are visiting your site. You can then compare this to the data in Google analytics, where you can see the kinds of devices that are visiting your site. It can help you to prioritize design, or other technical changes that you should make, including what content should be placed above the fold. The pros? Eliminate manual mobile page testing - this tool shows you exactly how your page looks on mobile, allowing you to make the changes necessary for mobile users to have their best experience on their site Trending topics tools 13. G-Trendalyser G-Trendalyser is a tool that allows you to identify keywords from current trends within Google trends. So for instance, if you were to enter the query Beyonce you could then modify the search by US state or country. You can then see the kinds of queries that people are making around those topics right now. This is a topical example - but in July 2022 Beyonce released a new album, this has led to a lot of trending in searches related to Beyonce and her music. If writing content about Beyonce was part of your strategy, understanding trending topics in the now would help you plan content to use this traction for your organic growth. The pros? Completely free Understand content that will perform well for news related content and new, emerging terms 14. Question Hub Google Question Hub is a tool that provides a series of questions, which are not answered on Google search results. It uses aggregated data from search results to provide content recommendations. Google explains that the tool is “designed to identify contact content gaps online” which can be instrumental in making SEO gains. So the way that it works is that you would go to Google Question Hub and you would be able to enter some content to find out what information is and is not currently available online. Currently only available in the United States, India, Indonesia, and Nigeria, they're going to be expanding it to other areas soon. The pros? Identify content gaps online Get ahead of even search engines with new content around existing and new topics 15. Google Trends Google Trends allows you to track multiple topics across different regions. You can compare topics to see where people are talking about certain phrases in conjunction with one another and filter by region. This is useful for creating content that aligns with current affairs. The pros? Google's own data Keep eyes on multiple topics Gain insights from multiple regions Stay on top of trends, and write content that targets trends by region Keyword research SEO tools 16. Keywords Everywhere This cool Chrome extension will make it seem like you’ve got a sixth sense for seeing keywords. They will start popping up in all sorts of places such as Google search results and Google Trends. How does the extension work? It essentially gives you the ‘global’ (not geographically specific) search volume of keywords that appear on pages. The search volume, which is the amount of average monthly searches, lets you know how popular search terms are. And the higher the number, the better your chance of more people potentially finding your website or blog’s content on Google. Be careful though, as higher also means more competitive. If you’re a photographer, the search term ‘photography’ may have a high search volume, but it would be too difficult to rank for. The pros? Quick keyword volume check made easy 17. Also Asked Google’s People Also Ask section of the SERP provides an incredible resource for keywords, blog topics and segmentation that is useful for creating and improving content. Also Asked is a freemium tool that allows you to access this information in a program-attic way. So for a single query, you can have a look at which PAA questions are initially created, and then see in a tree diagram for which questions are created after that and after that. The pros? Great for featured snippet optimization Best used to refresh legacy content in line with new search intent 18. Semrush Keywords Magic Tool Though there are paid options, you can do a lot with a free account on Semrush, including researching keywords. With a free account, you can access the Keyword Magic tool to see ranking terms and more. The pros? Semrush is a reputable SEO tool - easy to use for beginners and pros alike Even with a free account there's a lot of keyword research you can do Cross channel tools for SEO 19. Wix QR Code Generator So this free QR Code Generator from Wix might not initially seem like an SEO tool but one of the great things about QR codes is that they allow you to unify real-world experiences with SEO or with website pages seamlessly, helping to make sense of the messy middle. From an SEO perspective, these codes can allow users to discover content within deep links and to reveal content that is highly targeted to the user. Users who discover content via QR codes are likely to search for that content again, tell people about it and to come back to that content via organic. So having QR codes available to your users will help your site or app SEO in the long term. And being able to create QR codes really simply, and easily can help you to increase the performance of print, experiential marketing and your digital activity overall. The pros? Makes QR codes easy to create and use, for all sorts of purposes Utilize QR codes for your SEO, and marketing efforts in general by increasing referral traffic and shares 20. Google.com in Incognito Using the incognito option in your Chrome browser makes you feel like a detective on CSI. But actually, it’s one of the greatest ways to get Google’s unbiased results page. When you use Google Chrome to surf the Net, you’re probably signed in with your personal email and you don’t regularly clear your browsing history or cookies. This means that Google knows a lot about you and your preferences. So when you open an incognito window, and you ‘Google’ something, it’s like browsing on a clean slate. This way you’ll get access to the impartial results, and you’ll be able to better suss out your competition. By searching ‘incognito’ you can check out the content that is currently ranking and understand if there is anything you can do to create something that is more complete, or more valuable to searchers. The pros? Free and easy to use, right from your browser Search results in real time Accurate search results free from your cookies and preferences 21. Zapier Crystal Carter, Head of SEO Communications at Wix, insists on adding Zapier here because she uses it all the time - whether it's for collecting SEO reporting data or for automating content distribution where possible. Zapier is the middle-ware. It allows you to switch the functionality of one API to another. For instance you can use Zapier to send information from your websites RSS onto social media, automatically. This can allow you to automatically share blog posts as social posts, without too much effort on your part. The pros? Automate content sharing Connect project management calendars for content creation and distribution SEO for social media 22. Sparktoro Created by Rand Fishin and Amanda Natividad, Sparktoro has a suite of tools to help you understand you understand the potential reach of social media partnerships and platforms across audiences. For SEOs this can be helpful in identifying potential partners for collaborations, link building, outreach and audience research. The pros? Stay on top of your social distribution Identify partners for content and link sharing collaboration Audience and intent research, beyond SERP and competitor analysis 23. Wix Social Share Preview Within your Wix CMS, you have a few ways to preview and modify your social shares settings. Your site will uses system defaults to create Open Graph (OG) tags for the content you share on Facebook, Twitter, and other social media platforms. The settings are also open to be tailored for single pages or in bulk: With the Wix Editor you can update single page settings in the social shares panel, for general OG tags and for Twitter cards as well. In the Wix Manager, under SEO Settings you can make bulk updates to social sharing cards based on dynamic variables for each of your page types. The pros? Integrated into your Wix site - easy to use Automate social shares Build your SEO with social shares, and the signals these send to boost your site's authority in search 24. Social Share Debugging Have you ever shared a post on Facebook and been confused about why the photo that was showing on the preview was different from what you could see on the page? Many of the major social sharing platforms have tools to help you understand where and when you have an error so that you can improve it. To use these tools, you simply need to copy and paste the URL for the page as a question in search, and you will get a how to on how the social platform is parsing the information. You can use this information to make improvements that will help your social performance and your SEO. The most relevant social share testing tools are: https://www.linkedin.com/post-inspector/ https://cards-dev.twitter.com/validator https://developers.facebook.com/tools/debug/ Pinterest Rich Pins The pros? identify errors with your social shares quickly - fix them before you harm your online brand reputation 25. Buzzsumo Buzzsumo is a great tool to find out how well your content performs on all social media channels. How does it work? You enter the web address of a piece of content, and it shows you how many shares you’ve got on Twitter, Facebook, Pinterest and Linkedin. You might think to yourself, “What does this have to do with my SEO?” You’re right, the links that you get from social media channels don’t have the same power as the links from external websites. But they do help bring more traffic to your site, and more traffic is awesome for SEO. In addition, if many readers share a certain piece of content, it means that they’ve enjoyed it and spent more time on your site. Again, a great SEO boost. Public notice: do not underestimate the power of social media. The pros? Understand how well your content performs on social media - and tweak it accordingly Helps you remember that social media should not be underestimated, even if you're pursuing a strong SEO strategy Image SEO tools 26. Wix Image Resizer The Wix image resizer tool allows you to upload and resize image files and then download them in JPEG, PNG, or gif formats. This is something that will help you with your image search optimizations. It can also help contribute to better performance with regards to page load and Core Web Vital by marking sure that your images are the right size for your mobile and desktop visitors. This in turn can also help with CRO and overall page experience. The pros? Put website performance and user experience first Quickly and easily resize images 27. Canva Google's Image search is an incredibly valuable part of the search experience. But how do you make images for businesses without many photos? What about team's who are working in less image heavy sectors, like law or finance? For these sectors, Canva can be an invaluable SEO asset for data visualization and story telling. Some of the most effective SEO opportunities in Canva come from the ability to use templates and resource to quickly create: Eye catching charts and diagrams Infographics Flow charts Image cards for testimonials Video templates The pros? Create resources, including media elements that might help your page rank in search even without a huge image bank. Great for DIY SEO and more advanced strategies. For Crystal Carter Head of SEO Communications at Wix, "Creating images and data visualizations using these tools can help you to increase visibility in Google image search and help you to gain ground with featured snippets." 28. Squoosh Recommend by Google, this is a drag and drop tool for reducing the file size of your images. This tool can also be used to save your images in modern file formats like Webp. The pros? Make use of modern file formats that prioritize website performance NLP & Entity SEO Tools 29. Knowledge Graph Checker Developed by Carl Hendy and utilizing Google’s Knowledge Graph API, this is a great research tool for understanding, utilizing and researching entities on Google’s Knowledge Graph. This information can help you to better manage your E-A-T and can support entity recognition in visual search. The pros? Discover unclaimed knowledge panels on search Identify visual search opportunities 30. Text Razor Demo Tool If your are new to entity SEO, then Text Razor’s Demo tool is a great place to start. Simply paste your content into their tool and they will assess the entity relationships within your copy. This information can help you to see how NLP tools are interpreting your content before you publish it. When working with clients this is a great asset to help you to show content improvements. You can test the content before you add keywords or entities and then compare the scores that you see after. This adds an additional layer of value to your SEO recommendations and helps you to produce more effective content. The pros ? Great for content optimization based on our understanding of entities and Google's use of NLP Wix SEO settings We can’t help but be biased, but this free tool is like a one stop shop of SEO tools. It basically has everything you need all in one place. After answering some simple questions, Wix analyzes in a few minutes the SEO state of your website, and automatically issues a personalized plan with simple steps to improve your Google ranking. Everything is covered by this user-friendly tool, from writing the optimal SEO titles and descriptions to filling in your image alt text. Plus, if you’ve got a personalized domain, you can easily connect your website to Google and get indexed in just a click. It’s so good, even our friends at Google are talking about it: “For the Wix users, this [Wix SEO] is a pretty cool experience because they can see their page in the search results immediately after they have created it. There is no waiting, there is no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.” said Mariya Moeva. FAQ (Frequently asked questions) What is the best free SEO tool? This really depends on what specific part of SEO you want to use it for. It also depends on whether you're a beginner or more advanced SEO. Start with the Google tools like Google Search Console, then pick. strong keyword research tool, then opt for a tracking tool, followed by something that will help you improve your technical SEO. What's a simple SEO tool? This will depend on your level of understanding of SEO, but Google Search Console is intuitive to use and is a great place to start when trying to understand your site's performance on Google. Tools like Ahrefs and Semrush, come with lots of features, but if you start with the basics they can be simple to use and great for both initial DIY SEO efforts and more advanced strategies. What are some free SEO tools from Google? Google Search Console, Google Analytics and GA4 (paid versions also exist). Lighthouse and Page Speed Insights are also free. Google Trends is another free SEO tool. If you run paid campaigns on Google you can also use their Keyword Planner for free.

Get started with Dropshipping today Looking for a business idea that’s flexible, affordable and doesn’t require managing physical inventory? Digital dropshipping might be just what you need. But  is dropshipping worth it ? This innovative  eCommerce  model lets you sell digital products like ebooks, software or online courses without ever handling them yourself. All you need is an internet connection to start and grow your business from anywhere. In this guide, we’ll walk you through the essentials of digital dropshipping, explore whether it’s worth pursuing and show you how to turn it into a profitable venture. What is digital dropshipping? Digital dropshipping is an innovative dropshipping  business model that has been gaining traction in the world of eCommerce. Unlike traditional retail , where you need to stock and manage physical inventory , digital dropshipping allows you to sell products without ever handling them physically. This means you can start your business  from anywhere with an internet connection. With digital dropshipping you sell digital products. Digital products  are goods or content that are created, distributed, and consumed in digital form, without a physical presence. These dropshipping products are typically accessed, downloaded or streamed through electronic devices such as computers, smartphones, tablets or e-readers. Unlike physical products, digital products exist in a non-tangible, electronic format. Get started with  making a website  using Wix, or follow our guide on  how to build a website . Why is digital dropshipping a good business idea? It's a low-cost option without the need for physical storage. You can work from anywhere, giving you flexibility and making it a great part time business idea . The digital world has a wide range of products, from ebooks to software licenses, giving you more options for your  dropshipping niche . And as your business grows, scaling up is easy without dealing with physical inventory constraints, making it a good scalable business idea too. 13 digital dropshipping products The digital marketplace is brimming with products that are perfect for starting a dropshipping business.  We’ve created a list of 13 digital products that are great for selling online .  Ebooks Online courses Stock photos Graphics and digital artwork Plugins and apps Digital templates Printable artwork Instructional guides Digital magazines and journals Fitness programs Recipes and cooking guides Language learning packs Digital stickers 01. Ebooks With the rise of e-readers and mobile devices, ebooks remain a popular choice for readers worldwide. You can dropship ebooks by connecting with a publisher or ebook supplier.  02. Online courses As lifelong learning becomes the norm, online courses in various niches are in high demand. With course providers or creators, to sell their courses online to your customers.  03. Stock photos Websites, bloggers and marketers constantly seek high-quality images for their content. This creates demand for high-quality, affordable images.  Learn more: How to start a photography business 04. Graphics & digital artwork Custom graphics and artwork can be used for branding, websites and more. You can culminate these in one place online for customers to shop from.  05. Plugins and apps These add functionality to websites and smartphones, enhancing user experience. You can digitally dropship these by working with suppliers of apps and plugins.  06. Digital planners Templates save time and effort for professionals and individuals alike creating consistent, year-round demand.  07. Printable artwork Customers love being able to print art at home for personal use or decoration. You can also choose to dropship these more traditionally as printed or physical prints, or as digital copies for customers to print by themselves.  08. Instructional guides How-to guides on various topics cater to the DIY community and learners of all types and levels and subjects. Check out some more DIY business ideas . 09. Magazines and journals Online niche publications attract readers interested in specific industries or hobbies. 10. Fitness programs Digital fitness plans cater to those looking to get fit at home or on the go. Learn more: How to start a fitness business 11. Recipes & cooking guides Food enthusiasts are always on the lookout for new culinary experiences and instructions. Learn more: How to make money as a chef 12. Language learning packs Language learning continues to be popular among travelers and professionals alike. Selling packs or our courses via digital dropshipping is a great way to get travelers and resources they need before their trip or travel.  13. Digital stickers These small digital goods add personality to digital communication platforms like social media or messaging apps. You can also consider sticker dropshipping . Dropshipping suppliers for digital products When it comes to digital dropshipping, selecting the right suppliers is crucial. Here are some leading dropshipping suppliers  that cater to digital products and why they stand out in the industry. Modalyst Modalyst focuses on high-quality, independent brands and unique products. It seamlessly integrates  with popular eCommerce platforms  like Wix. They offer automated dropshipping processes, including pricing and inventory updates. Spocket Spocket  offers a vast network of suppliers from the US and Europe, providing access to digital products alongside physical ones. It integrates smoothly with eCommerce platforms like Wix, offering automated inventory and order management. With a focus on high-quality suppliers, Spocket ensures fast and reliable delivery of digital products, allowing you to maintain strong customer satisfaction. Printify Printify  specializes in custom print-on-demand products , from apparel to accessories. They have a wide network of printing partners, allowing for faster shipping times worldwide. The platform is designed to be intuitive, making it easy for newcomers to start selling quickly. Printful Printful is known for its high-quality print-on-demand goods and reliable fulfillment services. They offer white-label services, allowing you to sell products under your brand. With a broad product range, you can diversify your offerings easily. Start an online store , then integrate it with Printful  via Wix.  Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. AliExpress AliExpress provides access to a massive range of digital goods from various suppliers. They’re known for their competitive pricing which allows for attractive profit margins. Many sellers on AliExpress are accustomed to working with dropshippers and offer services accordingly. Their dropshipping ecosystem is tried and tested.  After making a website to sell online, integrate it with AliExpress partners  via Wix.  Advantages of digital dropshipping  Starting a digital dropshipping business has plenty of benefits. Here’s what you can look forward to:  Low startup costs   Digital dropshipping removes the need for physical inventory or warehouses, saving you money on logistics. It’s a budget-friendly option especially for new entrepreneurs.  Scalability  Growing your business is simple. Without physical stock limitations, you can easily add or update products to meet demand.  Flexibility  Run your business from anywhere with an internet connection. Whether you’re looking for location independence or a side hustle, digital dropshipping makes it possible.  Wide product variety  Offer anything from ebooks and online courses to stock photos and music. You can cater to specific niches and interests with ease.  Passive income potential  Once your store is up and running, automation handles sales and delivery. This creates opportunities for steady passive income over time.  Eco-friendly  Without manufacturing, storage or shipping, digital dropshipping is a sustainable option that reduces environmental impact.  Challenges of digital dropshipping  While digital dropshipping has its perks, there are challenges you should consider before starting.  Supplier reliability  You rely on third-party creators for product quality and consistency. If a supplier falls short, it could impact your business and customer trust.  Branding challenges  Selling products created by others makes it harder to establish a unique brand identity and build loyalty with your audience.  Market saturation  The low barrier to entry means competition can be tough. Standing out in popular niches takes strong marketing and clear differentiation.  Licensing and legal issues  Working with digital products often involves licensing agreements. Navigating these can be time-consuming and may require some legal knowledge.  Customer support burden  You’ll need to manage refunds, troubleshoot downloads and handle customer issues, which can become time-intensive.  Limited control  With products you don’t create, you have less control over pricing, updates or customization. This can make it harder to adapt to customer needs.  Digital dropshipping offers exciting opportunities but it’s not without its hurdles. Weigh the pros and cons to see if it’s the right fit for your goals. How to start a digital dropshipping business Starting a digital dropshipping business is an easy, low-maintenance way to enter eCommerce. With no inventory to manage, you can focus entirely on selling digital products through your  online store . Here’s how to get started step by step: 01. Choose your niche and products Pick a niche that matches your skills, interests or expertise to connect with the right audience. Research what your target customers value and find in-demand digital products like ebooks, online courses, design templates or stock photos. The goal is to offer unique, valuable solutions that set your store apart. 02. Find reliable suppliers  Partner with trusted suppliers who specialize in high-quality digital goods. Check reviews, pricing and product options to ensure they meet your standards. Platforms like Modalyst, Spocket and Printify are great for sourcing and streamlining order management. A dependable supplier builds trust and keeps your operations running smoothly.  03. Set up your online store   Choose an eCommerce platform, like  Wix , that supports digital dropshipping and integrates with your suppliers. Once you're ready to start  building your eCommerce website , take some time to browse other industry sites and online store themes for inspiration. Get started with these professionally-designed eCommerce website templates . 04. List your products   Add your digital products with high-quality images, videos and detailed descriptions that highlight their value. Include your  logo  to build brand trust and recognition. Use competitive pricing and thoughtful keywords to attract the right customers and boost search visibility. Your product pages should inspire confidence and make purchasing easy. 05. Customers place orders  When a customer makes a purchase, ensure the transaction is smooth and secure. Platforms like Wix handle payments safely while offering tools to optimize the checkout process. A hassle-free experience encourages repeat business and reduces cart abandonment.  06. Delivery and profit  Once an order is placed, your supplier sends the digital product directly to the customer often via email or download link. This automated process means less work for you. You earn the profit between your pricing and the supplier’s cost. Over time, track sales trends and apply effective  marketing strategies  to refine your approach and grow your revenue.  With digital dropshipping, you focus on creativity, marketing strategies and strategy while the logistics run in the background. It’s a powerful way to launch a business and start earning with minimal overhead. Digital dropshipping FAQ How do I choose the right digital products to dropship? Look for products with high demand, low competition and good profit margins. Consider trends, customer needs, and your interests or expertise. Are there any legal considerations for selling digital products? Yes, ensure you have the right to sell the digital products and that they don't infringe on any copyrights or licenses. Always check the terms of service with your suppliers. How do I find reliable digital product suppliers? Research potential suppliers thoroughly. Look for reviews, test their customer service, and compare their product offerings and quality. Can I use multiple suppliers for my digital dropshipping business? Absolutely. Using multiple suppliers can provide a wider range of products and reduce dependency on a single source. How do I handle customer support for digital products? Establish clear support policies and be responsive to customer inquiries. Consider automated help desks or chatbots to manage common questions efficiently. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping B2B dropshipping Sticker dropshipping Pet dropshipping