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They say the customer is always right. But when you handle high-stakes business deals and B2B partnerships  like we do, sometimes it’s your job to show the customer what’s missing. A traditional, transactional customer service approach is not enough. B2B requires proactive success management, handled by industry experts. The business partner or client needs us to be their compass. They need us to point them in the right direction, act on their behalf and step in when we see an opportunity. As Head of Global B2B Success Management at Wix Channels, my team and I make difficult but necessary analysis and recommendations for our valued business partners. Our global strategic channel partnerships  include multiple, tailored funnels that require sophisticated, dynamic GTM strategies and execution. We make sure ROI is the guide every time, and the top priority. Servicing SMBs? Show them how to build a website  to grow their business online. Establishing the approach To become the compass, first we need to know who we’re traveling with. Then we can take them where they want to go. It’s crucial to understand the partner’s business inside-out in order to point them in the direction of success. We challenge ourselves to know the business even better than the partner knows it themselves. We study everything: Their core offering, business model, audience, customer journey, go-to market strategy, sales and marketing strategy , workflow, plans for the future—I mean everything. I believe this is mandatory before being able to start working with any business. At Wix, we have our own expertise—whether in SMBs , AI design , web design  or B2B —but in order to know where to focus it, we need to understand who we’re working with. Our business partners are pros at what they do. We learn from them. And we do everything, and I mean everything, to help them succeed. When it comes to success management, I believe in stopping at nothing. We don’t just go the extra mile; we go the extra 62 miles. I see success managers as an extension of the business partner, sharing accountability for results. As such, we must always be proactive and push things forward . Learn more: What is web design? Studying the partner’s business helps us create effective acquisition and retention strategies. Understanding our value In order to best lead our business partners, we need to know ourselves. That means understanding the value of the partnership  our company offers, as well as the value of our team’s own skills and expertise. As a company, we understand our UVP and why the business partner has chosen us in the first place. I often say Wix is the best website builder  platform in the universe (and I’m not the only one  who thinks so). We’ve been in the industry for nearly 20 years and our understanding of the SMB audience is unmatched. We know what SMBs need to start a business  online and grow. And we’ve been leaders in AI  since before it was trendy. Wix’s product innovation and grasp of the SMB journey only expands with time. As a B2B success team, we offer hands-on B2B guidance from learned experience. We come from well-rounded backgrounds and encompass a combination of hard and soft skills that deliver. Experience in business, marketing, data analysis, tech, design, UI/UX and project management are all represented on the team, along with the proper interpersonal skills needed to collaborate with our business partners. We know that a website is essential for any modern business and business type . That’s why we offer a full range of digital solutions  to complement and serve SMBs throughout their business journey. Our channel partners know that offering our best-in-class platform is the best way to empower SMB customers, while strengthening the business as a whole. It’s our job to make sure, with every move and a bit of analysis, that success is maximized. Wix offers a robust offering to SMBs—including bookings, eComm and marketing tools—allowing them to create, manage and grow their business online. Becoming the compass With the right research and preparation, we can understand our desired destination and start mapping out how to reach it. Building funnels with the business partner means combining platforms in a strategic and careful way, taking into account our business similarities and differences in order to complement each other and create added value . My job is to keep the common goal in mind and make sure everyone is aligned and focused. From Product to Solutions Engineers to BA, Marketing and beyond, it’s the role of the proactive success manager to keep things flowing together in the right direction. At Wix Channels, we offer what we’ve coined as the full funnel partnership strategy .  We leverage cross-team expertise to develop tailored platform integrations  and analyze flows holistically for continuous optimization. The investigations, analysis and suggestions my team provides to our business partners can take hours of additional work. Nobody asks us to do it. But we do it on a weekly basis. It's our own initiative, and we live for it. Here are a couple of examples of how we’ve guided the way for our business partners: One of our business partners was offering Wix to a merchant customer base. While sales were steady, we noticed the offer wasn’t tailored to the audience. There were Wix capabilities merchants were missing out on to further boost their businesses. So we took the initiative to provide education on Wix’s eCommerce  solutions designed specifically for merchants, like custom checkout  and dropshipping. The business partner didn’t have to ask us for this support. We came to them proactively and catered to their specific needs, helping them best serve their customers. Sometimes our recommendations come further down the funnel. A business partner was doing great in web builder sales, but was having trouble upselling. We did some analysis and noticed an issue in the way their CTA were presented. The UX was not ideal, causing customers to drop and take no action. So we recommended reevaluating this part of the user journey to increase conversion. Sometimes all it takes is a small change to make a big impact. But it requires expertise in both tech and business in order to spot issues and turn them into opportunities. We analyze the entire funnel for our business partners, continually optimizing for growth. Proactive success management—like leading a travel expedition—takes skill, experience, teamwork, trust and confidence. It’s not easy to find business partners who offer the right proactive guidance. But the results speak volumes. To become the compass for success, we must invest in doing what’s best for the business partner, even when it’s not obvious to them. We know our business, we know the business partner and we commit to doing the hard work —taking steps together that bring us all to new heights. Learn how a channel partnership  with Wix can drive growth for your business and your SMB customers.

Turn your ideas into sales and start selling with Wix eCommerce →   Turning an idea into an online store might seem overwhelming at first—especially if you're building it from scratch. But it has become a whole lot easier in recent years, especially with platforms like Wix that handle a lot of the heavy lifting. Whether you're selling physical products, digital downloads or a mix of both, Wix offers a straightforward way to get started. This walkthrough covers the basics of opening an online store using Wix's eCommerce tools. Keep reading for steps on going from blank page to open shop. Learn more: How to sell on Wix Ready to start your start a business in eCommerce ? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and learn how to create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. The essential steps to building your online store with Wix Build your storefront Add your branding and customize the design Add your products   Choose how to get paid Optimize your site for SEO Publish and manage your store   01. Build your storefront In eCommerce, good design is all about finding the sweet spot between looks and usability. It’s the blend of layout and visual elements that helps guide shoppers through the buying process in a way that feels natural. Wix makes it easy to put those design principles into practice. You have two simple ways to get started: either browse from 2,000+ designer-made templates, or tap AI for help. Here’s a closer look at both. Learn more: What's the best way to start an online store? Option A: choose an eCommerce template Pick from a variety of free eCommerce website templates . As a starting point, consider is the size of your product catalog. For a large product catalog: Consider a template that comes pre-built with several product categories, deep search and store navigation functions. This will help organize your catalog and make it easy for customers to shop your site. For a small product catalog: Choose a template that puts your products front and center and showcases your entire catalog from your homepage. For just one product:  Pick a template that focuses on a quick buyer flow by putting your product at the center and focusing on a quick purchase experience. Wix Graphic Designer Kobi Michaeli further notes, "Don’t judge a template simply by its looks. Think about what you need your website to do. At minimum, you should know the main purpose of your website, the main pages you need, the main action(s) you want visitors to take and the types of content you want to add." "At the end of the day, the template you choose should reflect your unique needs," he adds. "Don’t get too distracted by how attractive a template is—look first at its features and usability. Read Kobi's other tips for selecting the right website template . Option B: use Wix's AI website builder If you’re looking for more bespoke designs, Wix’s AI website builder could be your best bet. Simply chat with AI to receive a fully functional website. The builder will weigh your business goals with industry best practices—plus Wix's decades worth of experience in web design—to suggest the best design for you. The finished website will include custom images, text, essential pages and integrated apps. You can regenerate your site as many times as you want from the builder, or customize specific elements using Wix's signature drag-and-drop editor. 02. Add your branding and customize the design Once you’ve got the bones of your store in place, you'll want to spend some time customizing the design to your liking. No matter if you started with a template or AI, you can use the Wix Editor to make precise changes. Start by uploading your logo, custom fonts and brand colors into the Editor; you can set a site theme that keeps everything consistent across your site. You've also got multiple AI tools at your disposal to help fine tune your layout, graphics and more. Tip: If you're starting an eCommerce business for the first time, Wix's free store name generator  and logo maker may come in handy. Or, team up with a professional designer in the Wix Marketplace . As you tweak your site, pay attention to several details that could heavily impact the experience on your site: Clear navigation:   Organize your online store with menus , categories and helpful filters. Add a search box so shoppers can find what they’re looking for right away. Clear visual hierarchy: Ensure the most important elements stand out using size, color and placement (e.g., product titles should be prominent, with calls-to-action [CTAs] like “Add to Cart” in bold). Clean layout: Avoid clutter. Use white space strategically to draw attention to products and CTAs. Trust signals: Include customer reviews and ratings for social proof. Display any visual cues (such as “Secure Checkout" symbols and logos of reputable customers) that can reassure visitors that they’re dealing with a legitimate brand. Mobile-first design: A huge chunk of traffic is mobile—your store should look and work great on phones and tablets, not just desktops. Every Wix site is automatically optimized to look great on mobile, but the more you change on the desktop version, the more you may need to adjust on the mobile view. Make sure to review both the desktop and mobile layouts of your store from the Editor. Accessibility: Ensure your site is accessible to people with disabilities by following WCAG guidelines. Use high-contrast text, descriptive alt text for images and keyboard-navigable menus. Checkout: Customize the checkout form according to expected behaviors. On Wix, you can set conditional rules, custom fields, policy checkboxes and/or subscription checkboxes (among other things).   View more eCommerce website optimization tips. 03. Add your products Now that your store’s set up, it’s time to fill it with the products you'll be selling. If you’re creating a new product catalog from scratch, upload your products individually to your store through your Wix dashboard. Or, if you want to upload all of your product info at once,  format your inventory in a CSV file or use Cart2Cart,  an app that will move your existing products over to your new store.  Wix allows you to add physical products, digital items (like eBooks) and services—which your customers, in turn, can bundle together from your Wix store. But before we get ahead of ourselves, here are some things you'll want to keep an eye on. Product images Most customers won’t commit to a purchase if they can't clearly see what they’re buying. To that end, make sure that your photos are high quality. Follow product photography best practices, such as: Using different types of photos:  For each product, include minimalist studio shots (i.e., images of your product against a clutter-free, solid color background), lifestyle shots (e.g., images of your products in real-life settings, so customers can envision themselves using it) and other helpful shots. Showing different perspectives: Show products from multiple angles to give a 360-degree view of it, and to demonstrate its size, fit and other key features. Enable the  zoom feature  on product photos so that customers can get a detailed look. Displaying product variations: Include a photo of each variation of your product (fabric, color, pattern) to avoid any confusion. Using product videos strategically: Videos can be an effective tool in helping sway shoppers, and are especially useful if your product requires assembly in any way. You can create and add product videos using  Wix Video Maker . Being consistent: By default, image thumbnails in your product gallery will be square. You can change the image ratio to fit your needs. Whatever image dimensions you choose, make sure they’re the same across all of your product pages. You can use Wix's built-in AI image tools to resize your images, clean them up or remove the background on them for additional consistency. Product titles and descriptions Clear product titles and product descriptions go a long way when it comes to establishing trust. As you add copy to your product pages, aim to: Highlight key features: Prioritize your product’s most important features—like size, material, color, functionality, care instructions, etc. Think about the features that your target audience will find the most important, such as, "Soft cotton fabric, breathable, machine washable." Use persuasive language: Focus on benefits, not just features. Instead of just saying "waterproof," say "keeps you dry in the heaviest rain." Show how the product solves a problem or makes life better. Write with your target customer in mind: Tailor your language to match the preferences and needs of your ideal customers. Whether they’re tech enthusiasts, fitness buffs, or fashion lovers, adjust your tone accordingly. Incorporate keywords for SEO: Use relevant keywords to help your product pages appear on your site search, as well as on search engines like Google. Remember to include alt text for all of your images; alt text makes it possible for screen readers and search engines to "read" and understand your images. Consider size and fit (for apparel or accessories): Provide size charts and fit details to help customers make confident purchasing decisions. For example, “Model is 5’9” and wearing size Medium.” Reinforce your policies: Include details around your shipping, return and refund policies in the description. That way, customers can decide to buy without needing to leave the product page. Other trust-building features Great product pages do more than just show and tell. Use this space to build trust—add social proof, product suggestions and real-time support to help shoppers along the way. Product suggestions With Wix, you can easily add AI-powered product suggestions to any page through the drag-and-drop editor. In fact: Wix stores that display related items on their product pages get an average of 43% more sales transactions. Customer reviews Add customer reviews to turn interest into action. Download the Wix Reviews app to collect and display real customer feedback. Ask your buyers to submit photos and videos—and stay in control with review management capabilities. On-site chat Let visitors contact you in real time through an on-site chat box, which is available in two different forms: the classic Wix Chat or the Wix AI Site Chat . The AI Site Chat can engage your customers in conversation and answer their questions based on your site content and other details you train it on. Wix stores that offer live chat see an average of eight to12 times higher revenue, and those that recommend products to customers via live chat generate an average of 71% more sales. Clear policies Your shoppers need to understand what they’re getting into when they buy from your store. Clear, accessible shipping and return policies show you’re a business that plays fair—no surprises, no fine print. Take a moment to update your store’s policy section with terms you’d feel confident standing behind. You can additionally add an FAQ page using Wix FAQ . Looking for some great examples of high-converting product pages? Check out these product page examples  for inspiration.   04. Choose how to get paid Now for the fun part: getting paid. To accept online payments , you need to connect at least one payment gateway to your site. But more often than not, you'll want to offer multiple payment options at checkout so shoppers can choose the method they trust most—whether that’s credit card, PayPal or digital wallets like Apple Pay. The easier you make it to pay, the more likely they are to complete the purchase. On average, Wix stores with three or more payment methods have 39% higher sales revenue. Add payment methods To start accepting payments online, go to your Wix dashboard, click "Settings," then "Accept payments ." Choose from one of the 80+ payment providers that Wix supports, including the ones listed below. Note: however your customers pay, you’ll be able to review all your payments in detail from your Wix dashboard. Wix Payments . Our native payment provider gives you the most efficient way to accept debit/credit card payments for your business without setting up a third-party payment gateway. With Wix Payments, you can offer recurring payments, subscriptions, additional payment methods and more, while managing your entire business and payments—right from your Wix dashboard. PayPal . Accept PayPal at checkout and open your store to their wide network of users. If customers choose PayPal at checkout, they’ll be directed to PayPal’s website to quickly complete the purchase. Once they’ve paid, they’ll be sent back to your online store. Stripe . If you decide not to use Wix Payments, you can select Stripe for debit/credit card payments. Stripe currently accepts 135+ currencies and supports recurring payments. Buy now, pay later (BNPL) . Get paid in full while letting your customers buy now and split their costs into affordable payments over time. Add popular BNPL solutions like Affirm, Afterpay, Sezzle and more. Wix Point of Sale (POS) . Unify all your online and in-person sales with Wix POS. Accept payments from customers in person, at your physical store or when selling on the go, like at a festival, marketplace or pop-up. Wix POS is available to select U.S.-based Wix Stores users and includes a dedicated POS solution for Wix Events, too. Discover the wide network of payment providers  offered on Wix. Set shipping rates Calculate shipping in your online store by defining your  shipping regions and rates . You can add custom rules to incentivize purchases, like free shipping for purchases over $100. You can also give customers options for expedited shipping. There are many ways to approach how you determine shipping methods and rates. Keep in mind that things like free shipping can serve as a strong incentive for online shoppers. In fact, Wix eCommerce stores that offer free shipping have an average of 18% higher average order value. If you have a brick-and-mortar location, offering in-store pickup and local delivery can similarly serve as an incentive while reducing your shipping costs; Wix stores that offer in-store pickup have an average of 10% higher revenue.   Set up tax collection To include store tax at checkout, you can enter tax rates manually in your dashboard. It’s important to note, however, that tax rules can be complicated depending on where you are based, where your customers are based, and what you sell.   Wix works with an automated third-party software, Avalara, to provide automated tax rates for transactions across the U.S., the EU and elsewhere around the world, so you don’t have to calculate your store’s tax yourself. The Avalara tax calculator works with up-to-date tax rules based on your region. Activate Avalara in your "Tax" settings by entering your business location.   Automate order confirmation Customers expect communication about their order status, which you can set up and send automatically with  order email notifications . Your Wix store comes with a few preloaded automatic emails: order confirmation email, shipping confirmation email, 'resend download links' email (which lets you resend download links to digital products) and a 'ready for pickup' email (if you enable curbside pickup). Edit the design and text of these emails to fit your branding. Within Wix, you can additionally create a range of customized automated emails, such as abandoned cart automations—as well as virtual receipts. 05. Optimize your site for SEO Search engines are one of the first places shoppers go when they’re looking for something to buy. Investing in SEO (search engine optimization) can improve your chances of showing up in the top results—bringing more eyes (and potential customers) to your products. Wix offers several SEO solutions that can help bring your store to the forefront. Wix SEO Setup Checklist : As its name suggests, the SEO checklist is a step-by-step plan designed to help you improve your site's SEO. It walks you through setting up the basics, and shows you how you can continue to boost your online presence over time. To get a custom checklist, simply enter your business location and keywords. Built-in AI tools: Wix offers a variety of native AI tools to help with SEO, including an AI meta tag creator and blogging tools, which can help you generate fully optimized content in a matter of minutes. Wix SEO Learning Hub : Get more in-depth guides and expert advice for improving your SEO skills. Google Business Profile: A Google Business Profile is a free online listing that allows your business to manage how it appears in Google search results and Google Maps, providing key information like location, hours and customer reviews. From your Wix dashboard, you can create a new profile or connect an existing one so that everything is managed in one place.   06. Publish and manage your store At this stage, your store is ready to go live. Pick a short, memorable domain name —ideally, your store’s name—so customers can easily find you. You can either buy a new domain through Wix or connect one you already own. After securing your domain, preview your site to ensure everything looks perfect, then hit publish and launch your store. Remember, your job isn't done after you hit "publish." Moving forward, you'll want to continue keeping a close eye on website performance and/or expanding upon your site. At minimum, consider taking advantage of the following tools. Wix Analytics Wix Analytics  shows you how visitors engage with your business, so you can organize your workflows, manage your customer relationships and maximize your sales. You've got a number of different reports to choose from, including a "Top Traffic Sources" report and "Sales Over Time" report. You can even tap Analytics AI to get quick answers to any questions you have about your business or website performance. Wix App Download the  Wix App  to run your online store from anywhere. Review your orders, add new products, manage coupons, create social posts and more from your phone. Depending on your region, you can also accept payments from customers on the go—whether you’re selling at a temporary location or run into a customer on the street—by setting up a mobile point of sale .   Marketing tools Now that you know how to start an online store , get it out there. Test various eCommerce marketing strategies  and ways to drive traffic to your online store with the help of AI-powered advertising and marketing tools. Easily create professional promo videos, social posts and email campaigns, all from your Wix dashboard.   Extra resources Connect with our online community  of fellow eCommerce professionals who use Wix. In addition, explore Wix's eCommerce courses  or check out the Wix eCommerce Help Center as needed. Related reading: How much does an eCommerce website cost? 27 common types of websites (with templates to get you started) Is Wix good for eCommerce?

No matter how smart or capable you are, you may hit a moment in your Wix experience when you feel like you could use a helping hand.  But don’t worry—whether you need help figuring out how to make a website , start a business  or navigate your Wix account, your answer is just a click away. So how do you reach us in times of need? To make sure that we don’t miss any of your questions and feedback, here are the best ways to get the support you need from one of our Customer Care Experts. Still not on Wix but ready to join the club? Create a Wix account  today.  Wix's online Help Center Available to: all Wix users   Wix’s online Help Center  is a self-service platform for any and all questions you may have. Our Help Center is packed with useful how-tos and detailed Wix tutorials , including video walk-throughs, to guide you through every aspect of our platform when you need it. It's currently available in English, Dutch, French, German, Hebrew, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish and Ukrainian. To use the Wix Help Center, just type your query in the search box of the Help Center homepage . You’ll receive a list of relevant results. If you see the one that matches your question, go ahead and click on it. If you don’t see any that match your query, click on the text that reads “Show all results.”  Remember: The Help Center is the quickest way for you to get answers to your questions and expand your knowledge about our platform. From here, you can also access the Product Roadmap and vote for any requested features.   Tip: Keep your search queries as short and focused as possible. For instance, use “adding photos” rather than “I tried to add a photo.”   Live chat Available to: all Wix users   Live chat is available in certain languages throughout the week. This is usually the quickest, most convenient way to get in touch with our customer care team. To access chat support, log into your Wix account from a computer. From there, either go to our contact page  or click “Help” at the top of your site dashboard. You can enter your question directly into the search bar. Talk with the WixBot, which will ask some follow-up questions to get you the support you need. WixBot may suggest helpful support articles—but if these don’t answer your question, then you can request to chat with a human expert for most topics.  Answer the prompts that will help connect you with the right experts. When given the option, click “Start a live chat.”   Language Live chat operating hours English Monday-Friday 2AM-6PM EST Dutch Monday–Friday: 09:00–18:00 CEST French Sunday–Friday: 08:00–23:00 CEST German Sunday–Friday: 08:00–21:00 CEST Hebrew Sunday–Thursday: 9:00 AM–8:00 PM IDT Italian Monday–Friday: 09:00–18:00 CEST Japanese Monday–Friday: 09:00–21:00 JST Portuguese Monday–Friday: 03:00–20:00 BRT Spanish Sunday–Friday: 02:00–19:00 CST Turkish Monday–Friday: 10:00–19:00 TRT Callback support Available to: all Wix users (priority customer care reserved for Business Elite plan holders) Wix Customer Care Experts offer 24/7 live support in English for all issues, including those regarding:  Billing Charges and subscriptions Domains Mailboxes Editor and live sites Account and settings To request a callback, log in to your Wix account from a computer, visit our Contact page or click “Help” at the top of your site dashboard. Describe your issue. As mentioned earlier, you might find an answer with the help of our friendly chatbot, or you can request a callback for most topics.  Wix currently offers phone service in the following languages.  Language Callback operating hours English 24/7 Dutch Monday–Friday: 09:00–18:00 CEST French Monday–Sunday: 08:00–23:00 CEST (Paris) Monday–Sunday: 02:00–17:00 EDT (Montreal) German Sunday–Friday: 08:00–21:00 CEST Hebrew Sunday–Thursday: 8:00 AM – 8:00 PM IDT Italian Monday–Friday: 09:00–18:00 CEST Japanese Monday–Friday: 09:00–00:00 JST Portuguese Monday–Friday: 03:00–20:00 BRT Sunday: 03:00–12:00 BRT Spanish Monday–Sunday: 01:00–19:00 CST (Mexico City) Monday–Sunday: 08:00–02:00 CEST (Madrid) Turkish Monday–Friday: 10:00–19:00 TRT Did you request a call but no one called back? Even an excellent system has its hiccups. While Wix Customer Care maintains a near-perfect response rate, we are human and we are capable of making mistakes. If that’s the case and we missed our chance to call you, please submit a ticket at wix.com/contact . A Customer Care Expert will look into your complaint and make sure you are contacted at your earliest convenience. Wix Services Status page Available to: all Wix users The Services Status Page is the go-to place to check for any service disruptions or report any issues with Wix. You can see a log of issues from the past 90 days and check if anyone else has reported the same issue you’re experiencing.  The Status page is updated in real time, so if you notice anything wrong with any of Wix features (including your dashboard, your site editor, business apps, analytics, etc.), check here first.  Dedicated customer success manager Available to: Enterprise account holders  Wix enterprise services include 24/7 white-glove service. So, if you have a technical question, have a business-related question—or even need help migrating to Wix from another platform—our dedicated success manager is just one phone call away.  Your success manager’s sole job is to understand your business and optimize Wix for your unique needs. You can reach your success manager via calendar, email or chat—whatever floats your boat.  Learn more about Wix’s enterprise solution . Our commitment to you We have over 263 million users worldwide and we work hard to do our very best for each client. We’re constantly thinking of ways to extend and add value to our customer care by lending an ear and putting the feedback we get from you into action.  Our team of Wix Customer Care Experts is here to help users at every point of their Wix journey. They can assist with everything from addressing immediate technical problems to offering design tips or business management advice.  In addition to this, you can hire a professional from the Wix Marketplace  to help you manage your more personal website needs, including design, development, marketing and administrative tasks. Editor’s note: All hours and information are current as of August 29, 2025.

Start generating business ideas with the Wix Business Launcher →  Honeymoons often mark the beginning of a new chapter in a couple’s life, but for Erica and Shanticleer Graham, theirs sparked a whole new story. Fresh from the highs of a hot air balloon ride in Morocco, they found themselves wondering what it would be like to share their unique travel experiences with others. In a way, they’d already been doing it for years on Instagram . But, what if they could turn their love of travel into a business by helping others plan the same kind of adventures? ​ W​ant to learn how to make a business website ? Choose ​W​ix as your website builder  and get started today.   Scratching an itch Back then, both Erica and Shanticleer were grinding it out in the corporate world, “overworked, underpaid and stressed out,” as Erica puts it. Although they traveled regularly with their jobs, Erica never felt the same thrill as when she was discovering new and far-flung places. Shanticleer encouraged Erica to put together a plan on how to start a travel business . On paper, it made perfect sense. Erica’s social media followers were frequently reaching out to her for travel advice, while her community in Georgia was crying out for a travel agent they could trust. “I was thinking, I should be getting paid for this information instead of answering emails and DMs,” says Erica. “Travel is life for me. So, it was a natural progression to go into the travel business. There was nothing else that I wanted to do.” But the newlyweds didn’t jump in right away. Instead, they paid off their personal loans and became more financially independent in the months that followed. They also put some of their travel business ideas  to the test, hosting group trips and exploring ways to make money as a travel agent . Once Erica and Shanticleer realized the potential, they decided to go all in on starting a business . Naturally, the couple needed a travel business name . They’d already been tagging their personal travel photos with #paperplanesandpassports, so when they found that domain available, the name was decided. Papers, Planes and Passports  had taken flight. Democratizing travel In the nine years since, Paper, Planes and Passports has organized once-in-a-lifetime trips for hundreds of clients—many of whom have never owned a passport, let alone traveled abroad. As a full-service travel agency, it books trips for clients and even offers hosted trips, where the couple joins the tour and manages the group on the ground. To date, Erica and Shanticleer have visited five continents and 60+ countries, building strong partnerships with local tour operators and hotels along the way. Their planned trips for 2025 and beyond scream ‘adventure’ and include destinations like Colombia, Thailand and even Antarctica. Erica’s travel credentials are impressive, yet she’s most proud of the trust her clients have placed in Papers, Planes and Passports and the doors that have been opened for minority communities to travel the world. “One of the reasons why I started Papers, Planes and Passports was to provide more opportunities for people to travel,” she says. “Some have only dreamed of going places across the globe, but having our travel agency has allowed us to help not only people get their first passport, but take their first trips with us, and then do it independently afterwards. Seeing that progression is very rewarding.” A business not for the faint-hearted When Paper, Planes and Passports started out, Erica and Shanticleer both had passports full of stamps. But not even their extensive travel experience could have prepped them for their company’s first big client trip. Eight days before they were due to travel to Thailand, flights for their 12 guests were canceled. Worse, the dates were set in stone. “I basically had to find a new destination for 12 people in seven days within the same budget, because I didn't want to ask people for more money,” explains Erica. The couple quickly researched other options for the same period, settling on Egypt as an alternative. While Erica was apprehensive about telling her clients, they all trusted her judgment and agreed to come on board. “The flights worked out, and I believe it ended up being a more meaningful trip,” says Erica. “Ultimately, we had grown men shedding tears inside the first pyramid ever built because they had touched the hieroglyphics on the walls. They couldn't believe that they were actually there to experience it. For me, that was a very emotional moment.” It was also a crash course in staying flexible. “Anything can happen in this line of business,” warns Erica. “It’s up to you to move quickly on your feet, especially when you’re dealing with other people’s finances and time off. People don't get those things back.” Whenever Erica needs a reminder of how well she can handle a crisis, she thinks back to that Egypt trip. “That was probably one of the worst situations I've had so far, and I handled it well,” she says. “I mean, I did cry and almost pulled my hair out several times, but we made it through.” Bid to build the best travel website While Erica already had a large following on social media before Paper, Planes and Passports, she knew they needed a website to promote their trips and be their “home base.” She’d also seen what happens to business owners who rely too heavily on one social media platform, like when talk of a TikTok ban in the U.S. left some exposed. Erica had experience creating online portfolios on Wix from her modelling days in the 2000s, so when it came to finding the best travel website builder  for her business, Wix was her first choice. “I've seen the progression of what you can do with Wix over the years—and it's crazy,” she says. Inspired by her favorite travel and tourism websites , Erica had a list of must-have features to include: an authentic About section, seamless integration with social media, client testimonials, an informative FAQ page, an eye-catching image gallery and a logical flow. Her planning paid off. The website today is easy to explore, dynamic, visually stunning and a compelling landing point for visitors looking to plan their next adventure. Erica and Shanticleer know how to make their marketing tools count and have used emails, automations, analytics and subscriptions to keep the business thriving. They let clients know about upcoming trips with blast emails and tap into analytics to identify the destinations that are in demand. The couple has also been able to open up new revenue streams with subscriptions and let clients manage their bookings with ease through a members area. To top it all off, they share their insider tips and travel inspiration on their travel blog. “Having a website has been non-negotiable for us,” says Erica. “It’s where we promote our trips, take payments and communicate. It’s also where we get a chance to understand our people and know what trips we should drop next.” Explore free travel and tourism website templates: Adventure tour company Travel agency Travel blog Travel agency landing page Top tips on how to build the best travel website Anyone interested in understanding how to make a travel agency website  can learn a thing or two from Papers, Planes and Passports. Here, Erica shares six top tips: Pro tip What Erica says Have a strong About section "To build trust, people need to know who you are." Create a clear and seamless journey to booking "Make it easy for people to complete transactions, especially because most visitors will browse on their phone." Link to your social media channels "Encourage visitors to learn more about you and hit 'follow.' It creates an ecosystem of your brand and services." Add client reviews "If you're a services business, you must have a reviews page. People need to know that you are a reputable business and what others clients have experienced with you." Include a detailed FAQ section "Our FAQ has been really helpful for me. It's a place where I outline everything and direct people to when I get a question." Choose professional imagery "Getting those Instagrammable images by having a professional photographer on our trips with cameras and drones is very helpful for our content." Sharing knowledge These days, Erica is not only opening doors for would-be travelers, but she’s also presenting opportunities for wannabe travel agents. During Covid’s travel restrictions, she decided to put her time to use and build a training program for travel professionals. The PPP Academy  is a lot more hands-on than your traditional travel agency course, giving students access to real-world business scenarios, like sitting in on client and supplier calls. The company now has four independent agents who graduated from the program working under the Paper, Planes and Passports brand.   Erica and Shanticleer plan to continue on that growth trajectory, expanding the training program and freeing up the founders’ time to work on bigger projects. “Our more immediate goals are sharing our knowledge,” says Erica. “With over nine years in the travel industry, I have a wealth of knowledge, experience and accomplishments that I need to get out of my head and teach others how to be more compliant and successful in their travel businesses.” Related:  How to start a travel blog How to make money as a travel blogger 80+ travel blog names to inspire Lessons from Erica on how to start a travel business Every entrepreneurship  journey is different, but there’s wisdom in learning from others. Here, Erica shares four key lessons learned from making in the travel business. Switch your mentality “As a business owner, you have to think differently when it comes to your finances. And as a travel agency, you get paid after the client has traveled. So, you need to learn fast how to budget differently in order to make your business self-sufficient.” Document your processes “Everything used to live in my brain, and that doesn’t work when you hire agents. If you're expecting to grow your agency, start documenting all of your processes, and then you can edit them as and when they change.” Experience travel “Honestly, a lot of travel agents don't travel because they work a full-time corporate job. Having that experience makes you unique and trustworthy.” Get a mentor “Being a travel agent is tough in the beginning, because you don't have clients and all the training is predominantly online. Having a mentor and someone to contact for advice is a good idea when you’re starting out.” Starting a travel business FAQ How do you start a travel business? Starting a travel business doesn’t happen overnight. It involves a mix of creative vision and lots of planning. Here’s a step-by-step breakdown of how you can get your travel business off the ground: Choose your niche: Instead of trying to be everything to everyone, focus on a specific angle that helps you stand out. Niche examples include selling luxury honeymoons, corporate travel, sustainable travel and heritage tours. Do your market research: Understand your customers, where they search for travel info and what their pain points are. Scope out what other agencies are offering and see if you can do it better, cheaper or more uniquely. Pick your business model: Determine how you will operate your travel business. Consider the option that best suits you, such as using technology to connect travelers with local experts, selling trips from other providers for commission or designing and running your own tours. Get your legal requirements in order: Whether you’re an LLC, corporation or sole proprietorship, you’ll need to register your travel business. Depending on the country you’re operating in, you might also need to obtain relevant licenses. Build supplier relationships: Operating a travel business requires building lots of connections. Build relationships with airlines, hotels, transport companies, local guides and other providers that serve your market. Negotiate rates and commissions and vet suppliers for quality and reliability. Develop your brand: From creating a striking logo and choosing a memorable business name to building a strong online presence, branding could be the make-or-break of your travel business. Make sure you have a professional website, a social media presence and email marketing set up for company promotions. Launch small: Start with a limited number of packages or destinations to test the market. Gather client reviews and testimonials early on that will help build trust. Adjust pricing and offerings based on feedback. Ensure exceptional service: Focus on delivering a quality service to every customer to generate word-of-mouth referrals. Use booking software to streamline operations and train staff to the highest standards. What is the most profitable business in travel? The most profitable travel businesses vary based on location and niche, but highly profitable areas include luxury travel, sustainable tourism, corporate travel and accommodation services with strong technology integration. These trends reflect a growing demand for meaningful and high-value travel experiences. Is travel a high-risk business? The travel industry is generally considered one of the higher-risk business sectors, especially from the perspective of banks and investors. Cash flow uncertainty, slim margins, regulatory complexities, event-driven downturns and supplier dependency all contribute to the sector’s unpredictability. How can I make my travel business stand out? You can make your travel business stand out by going beyond simply selling trips. Create an identity, experience and value that’s hard for competitors to replicate. Some steps you can take to make your travel business break through the noise include building an irresistible brand story, targeting a niche market, turning customers into ambassadors and providing a hyper-personalized service.

There was a time when type on the web was “supposed” to use a sans serif. Then the awareness of web fonts emerged, to ensure your design loaded quickly and efficiently. But the rules of internet typography have changed since the early days. Now, website typefaces are anything but boring and there’s no reason to stick to a safe sans serif unless it serves your purpose. When it comes to making a website the new rules for website typography may not be what you think. Learn how to build a website  effortlessly with this step-by-step guide. 7 web typography rules Types of font to use Font size and scale Readability and accessibility Usability Space and contrast Line lengths matter Break up text 01. Types of fonts to use in web typography The first rule of modern internet typography is that there’s no right and wrong style of typeface. Yes, there was a time when it was recommended to use sans serif choices for web design and app design. There were a few reasons for this, mostly rooted in readability in relation to screen resolution. Early screens didn’t have the sharp, high-quality displays that are standard for pretty much every desktop, tablet, and mobile device. Because of the simplicity of sans serif fonts, they were more legible on low-resolution devices and easier to render accurately. That’s not really a concern for most designers anymore. So, play around with other typography styles. Mix and match serifs, sans serifs, and even handwritten fonts or experimental typefaces. There are a lot of myths as well about what kinds of fonts to use, regardless of style, when deciding how to design a website . The most common categories of fonts include: Web fonts : These types of fonts are automatically downloaded by the browser as soon as someone visits the web page. This means that any (and every) browser renders them in the exact same way. Web fonts are a CSS feature and have wide-ranging compatibility. The most common web font providers are Google Fonts and Adobe Fonts (formerly Typekit). Web fonts are important if you want things to look a specific way for all users all the time on any device or browser. System fonts: These typefaces use the fonts installed on your computer to render typography on websites. It’s still a fairly widespread practice, but unlike web fonts, the resulting design will end up looking different for different users and devices. Variable fonts: The newest method for website font delivery is through variable fonts, an OpenType font specification that enables many different variations of a typeface to be incorporated into a single file, rather than having a separate font file for every width, weight, or style. This makes it possible to animate fonts, making them move fluidly between the various widths, weights and styles. There’s no right or wrong type of font to use here. They each have pros and cons that you should align with your website design needs and goals. That being said, a lot of developers are incorporating variable fonts into redesigns and builds. It can really provide nice flexibility that allows you to use the typefaces you want in an efficient way. Learn more: What is web design? , The worst website font pairings 02. Font size and scale Traditionally, we measured typography in fixed-height measurements, such as points, x-height, and pixels. Throw that out the window! For internet fonts, you should use relative measurements to create a typography scale, so that everything maintains the same proportions regardless of size, browser, or device type. Measure in ems, or rems, and percents to compose a better scale for typography. Ems are your best bet if you think in pixels and have a hard time imagining any other way. Ems are based on the default font size in the viewer’s browser, and you can use proportions to scale font sizes up or down. Generally, 1 em is 16 pixels, based on a fixed measurement. Since that is a common body text size, that’s a good place to start with scaling type. If you want the body text to be roughly 18 px, do a little math: divide the size you want in pixels by the parent font size to find the measurement in ems (for example 18/16=1.125 em). Ems can be specified up to three decimal places for a fairly precise unit of measure. Designing for font size and scale using percentages is a lot like using ems. Start with a base font size. Typically, this is the body text since it is the most used across the design, making it a recommended starting point for a typographic scale. Then type sizes for different text elements are generated using a percent value based on the default font size (for example, if the default is 16, 150%=24). After you have established a unit of measure, then apply the math to create a visual scale for the project. Not only does this tool show a nice conversion between pixels and ems, but it also applies several different scales, allowing you to change the preview font selection and base font size or create a custom scale altogether. The good thing about using percentages or ems is that these units of measure can provide an accessibility advantage as well. Since text sizes are based on user preferences, users that use bigger text on screen (or smaller) will have the same user experience as someone who sticks to the default settings. Seeing as resizing works on mathematical calculations, not fixed sizes, it proportionally accounts for almost any user/browser setting in the same way. In other words, using a fixed measurement prevents the necessary adjustments from happening at the browser level. Plenty of users change their default setting or use zoom in-browser, and you definitely want your website to adapt accordingly. Good website typography is usable, readable and accessible. 03. Readability and accessibility Good website typography is usable, readable and accessible. To achieve this, employ visual hierarchy and CSS hierarchy. To ensure readability, connect your typographic scale to CSS custom properties. Each level of type should be assigned a job, such as body, header, subheader, quotes, and more. Use your scale of font sizes and assign them to the appropriate CSS functions. This might sound elementary, but ensuring the visual and technical aspects of typography match creates consistency for reading. This consistency, in turn, makes content easier to scan and digest because of visual patterns. So, by linking visual hierarchy and CSS hierarchy, you have better chances of creating content that humans (as well as search engines) can read with ease. Another important aspect to take into account in technical typography is choosing some of the best fonts for websites that are easy for readers of all abilities to understand. There are a few guidelines to consider for the primary font to ensure that you are designing accessible type elements: Use a base font that’s readable without assistance. This is usually 16 px or larger depending on the typeface. Select a typeface with a large, consistent x-height. Use headings and subheadings to establish hierarchy. Measure using a relative scale. Avoid images of text, because they can look grainy, can’t be read by search engines, and don't scale by device size. Check type styles against Web Content Accessibility Guidelines (WCAG 2.1). 04. Usability When it comes to typography, usability isn’t always the first thing that comes to mind. Usability is more commonly associated with design elements such as buttons, links, or images. But typography has to be usable, too. The number one thing you can do to ensure a usable type design is to pick–and stick to–a limited typography palette. A website should use one to three typeface families. For many websites, two typefaces is plenty. Select typefaces with distinct visual identities that are different from one another. While you want them to match–look for similar letter shapes or x-heights–the font differences should be easy to identify. You can choose fonts from different categories of typefaces (such as a serif and sans serif) or use weight, color, or size to create contrast. Dramatic font changes can make content easier to scan and digest. While you might think they are boring, popular and well-known typefaces can be the easiest for many people to read and absorb because their eyes are already comfortable with them. (It’s not a mistake to use Helvetica; there’s a reason it is so popular.) Colors also have an impact on usability. Some tend not to work for text. Avoid them, or use them sparingly: Light blue: People associate light blue text with a link. Red or green: These colors can present readability concerns for people with color blindness. Any color similar to the background: Gray on gray, for example, can be difficult to read. Multiple font colors: Too much decoration gets messy and hard to read in a hurry; if you are going to use a colored type element, stick to just one. The best web typographers also understand that using text elements as links can be a challenge on many devices. For users, tapping an inline text link can be a challenge on smaller screens and gets even more challenging with multiple links in the same section or paragraph. Whenever possible, avoid inline text links, opting for buttons instead. This provides a visual cue that a text element is a link and a usable function that helps eliminate user error. 05. Space and contrast If you weren’t already thinking about space and contrast, these are as much a part of good web typography as anything. Space and contract contribute to readability, accessibility, and visually stunning text. When it comes to space, the most important text spacing may be the amount of space between lines of text. Too much space and paragraphs or multi-deck headers don’t look like they go together, which can cause confusion and hinder reading. Too little space can cause strain on the eyes, making users turn away from blocks of copy because they are uncomfortable to read. Keep the following rules in mind: For most fonts, a good starting point for line height is 1.5 times the font size. For smaller, lighter, or narrow fonts, adding more space can increase readability. For oversized typefaces, think 80 px or higher, a little less space might be ideal. For fonts with long descenders, add line spacing. For all caps, text without descenders, or with short descenders, decrease line spacing. Increase the line height between different type hierarchies, such as between a header and body copy. Contrast is any text element that differentiates it from another design element. Good internet typography has plenty of contrast, so that the text is easy to see and read. This means that it: Is a different color than the background. Stands apart from other text elements. Has adequate space separating it from images, videos, or other design elements. Is appropriately sized to surrounding elements. 06. Line lengths matter Just as important as font selection and size, is creating text blocks that are designed for reading. The heftier the text elements, the more important this becomes. Consider these basic guidelines as a starting point to help determine sizing for the body text container elements: A comfortable line length on desktop devices is 45 to 80 characters wide (including spaces and punctuation). The ideal number is 66 characters per line for body text. Smaller screens should err on the side of shorter line lengths. One more line length consideration? Avoid hyphenation. It works in books and printed materials, but can make a mess online. If text block spacing is awkward without hyphenation, it is a sign that your lines are too long or too short for the font you have selected. 07. Break up text When it comes to reading on the web, text shouldn’t be designed to look like a novel. Good website typography incorporates font selection, style, and hierarchy, as well as how text blocks are broken up to facilitate reading. Use paragraphs, lists, block quotes, and varying elements to enable users to scan text. The easier it is for users to scan your web page and find information that is of interest to them, the more likely they are to stick around on your page. From an online marketing perspective, they’re also more likely to convert if they easily understand the page goal. Experiment with different text block variations and formats to determine what type of reading your audience prefers, and design more text elements in that format. Remember to create appropriate hierarchies for each different style, such as CSS specifications for bullet or numbered lists, quotes, FAQs, or other text elements.

As an essential element of website design , typography can be both beautiful and functional. When used correctly, it can enhance a site’s aesthetic and user experience. The fonts and styles you feature not only affect the branding and accessibility of your site, but they also determine how visitors engage with your content. This article explores outstanding website typography examples and offers tips for how to incorporate them into your own website creation process. What is web typography? 24 impressive web typography examples 5 expert tips for using typography on your website TL;DR:  website typography examples The right typography doesn’t just make your website look good—it shapes how people experience your brand. We highlight standout examples of website typography that get it right, from bold headline treatments to refined text pairings. Each one shows how font choices, hierarchy and spacing work together to boost readability and elevate design. These examples will help you think more strategically about how type can support your business goals. You’ll find practical takeaways on font selection, layout and branding, from clean and modern styles to more expressive, personality-driven choices. How we chose these website typography examples Criteria Why it matters Visual clarity Fonts are easy to read and enhance user experience across devices. Brand alignment Typography reflects the personality and purpose of the brand or business. Design consistency Font choices are used cohesively throughout the site to support strong design. Creative use of hierarchy Type sizes, weights and spacing guide users naturally through the content. Inspiration potential Each example offers a unique approach you can learn from or adapt. Read also: The worst website font pairings What is web typography? Typography is the art of strategically selecting, sizing, kerning, styling and arranging typefaces to make text easy and engaging to read (see easiest font to read ). Designers also use typography to convey emotions and strengthen the message of the words themselves. In web design, typography plays a crucial role in shaping the way we perceive and understand written language. And it’s a lot easier to get wrong than you might think. In 2021, Twitter pushed out a redesign of its app that included the use of an original font. While the makeover might have seemed minimal at first glance, many users—especially those with visual or processing impairments—said they found it uncomfortable to read. On top of being a critical aspect of your brand identity, typography can also affect important factors that affect your site’s speed, functionality and accessibility. Because of this, it’s always important to balance your web typography’s visual impact with readable, web-safe fonts. Learn more: What is web design? 24 awesome web typography examples To get an idea of what effective font design looks like, check out these typography examples. We’ll discuss the specific qualities that make each of these typography examples work on the web and how they elevate the website’s branding. As you explore, keep in mind that you can add fonts to Wix if you see any you think would be a good fit for your website. Joasia Fidler-Wieruszewska Ryan Haskins Andrada Has Laura Zarate Wendy Ju The Robin Collective Blink My Brain Pink Chili Dale Alegria Macarena 33 Letters for Ukraine Word Tonic Community Derek McKechnie Magic Johns Agence Digi Offf Barcelona Dana Barkay Shiny Individual Campfire Coffee Co. Mr. Itamar OK Drugs Vanessa McKeown Plantbased Dough Lisa Kuroiwa Tiffany Cruz 01. Joasia Fidler-Wieruszewska Joasia Fidler-Wieruszewska’s portfolio website has fresh and clean vibes, using strong visual hierarchy to strengthen the composition of its typography. Using a combination of an ornate serif font and a simple sans-serif font, the graphic designer allows the diversity of style to draw visitors’ attention onto her site’s content. Fidler-Wieruszewsk's skillfully applies white space to frame her texts, encouraging focus and readability. 02. Ryan Haskins Brutalist websites are all the rage—they’re even at the top of our 2023 web trends list. To hone in on the over-the-top design approach, Haskins uses a mix-match of font styles that creates a strong visual impact. Most importantly, he carefully integrates the plethora of styles to give his site a contemporary edge without overwhelming visitors. Although there are at least 10 different fonts used throughout his site, Haskins is sure to use a clean sans-serif font where readability matters. 03. Andrada Has If we could summarize Andrada Has’s use of typography in three words, we’d choose: elegant, eye-catching and dynamic. She employs plenty of white space and pops of color to ensure that her experimental mish-mash of font styles doesn’t confuse visitors. She even manages to use different font styles within individual words without introducing readability issues. 04. Laura Zarate Laura Zarate’s typography is quite minimalistic—but that doesn’t take away from the mesmerizing qualities inherent in her site’s modern composition. Instead, using clean fonts in different sizes and weights on her site creates a strong foundation that maximizes readability. Zarate further conveys the tone of her brand’s sophisticated personality by pairing her strong typography with a mesh gradient background. 05. Wendy Ju Combining easy-to-read fonts such as Avenir Next with animation, Wendy Ju creates a delicate typography design that makes a big impact. Certain words throughout her site are highlighted using bright hues and hover effects. This extra layer of visual interest facilitates a more interactive user experience that stands out. 06. The Robin Collective The Robin Collective website features a whimsical use of typography that reflects the creative nature of the brand. With the clean sans-serif copy balancing out the quirky script site title, they convey their light-hearted but professional approach. By paying careful attention to their font choices and implementing strong color contrasts, The Robin Collective successfully balances their playful brand personality with an enjoyable user experience. 07. Blink My Brain Although Blink My Brain’s site is currently under construction, the artist’s captivating use of typography leaves visitors wanting more. Using a pairing of futuristic metallic fonts with handwritten typography establishes a familiar tone. Although it’s minimal, Blink My Brain’s landing page already hints to visitors that this designer’s got a knack for trendy font styles. The sneak peek of his talents is one that visitors are sure to remember. 08. Pink Chili Pink Chili is a marketing agency with a special focus on helping businesses connect with Gen Z. True to its generation’s character, the site is full of trendy elements. Because the site is copy-heavy with little imagery, their clever use of typography is key. Above the fold, the brand name—cast in a chunky, cherry-red serif—takes center stage. By paying careful attention to details such as font size, kerning and color, the agency prioritizes user experience without sacrificing their branding. 09. Dale Alegria Macarena “Branding for Humans” is Macarena’s modus operandi. Indeed, his choice of typography has a humanizing, tangible effect. The style of the title font is reminiscent of poster design typography and is definitely suitable for conveying a strong message with a strong personality. Balancing this decorative text, Macarena uses a condensed sans-serif font to communicate important details. The boldness of these contrasting fonts gives the composition a fun and energetic feel. 10. 33 Letters for Ukraine 33 Letters for Ukraine is a project started by three Polish entrepreneurs in 2022, inviting 30 international designers to interpret the Cyrillic alphabet over the course of 33 days. The site’s designers have the extra challenge of showcasing typography as a work of art while using descriptive fonts that reflect the heart of the unique project. To do this, they’ve used a combination of Menorah Grotesk by Ivan Tsanko & Kyiv Type by Dmytro Rastvortsev . Both of these fonts have a decorative, cyrillic touch but remain readable. The entrepreneurs achieved a uniformity that perfectly matches the project’s character. 11. Word Tonic Community It’s no surprise this website’s typography is brimming with trendiness—Word Tonic is, after all, a brand marketing themselves as exclusively Gen Z. To attract audiences that are equally en vogue, Word Tonic uses website fonts which reflect on the group’s cheeky, trendy vibe. At the same time, the community site needs to establish its professional goals and ensure their text is readable. For this, they pair the playful decorative fonts of the site headers with a modern sans-serif font, outlining their goals and services for interested visitors. 12. Derek McKechnie We love that Derek McKechnie uses a “more is more” influence to re-think the layout of his own typography and create an exciting atmosphere for visitors. Especially noteworthy is the animated line work McKechnie uses to outline his section of “Projects.” The composition uses typography in a unique way that is both stylish and effective while the clean sans serif fonts allows visitors to easily identify each item on McKechnie’s site. 13. Magic Johns Magic John’s proves how much personality you can reflect in your website’s typography. The homepage title uses a colorful and retro typography design to set the tone for the brand. The site designer layered a cartoonish cursive font over a bold outline font. This, combined with the contrasting color scheme of royal blue, bright red and pink communicates to visitors that this isn’t your average pizza shop. 14. Agence Digi When we talk about great typography, there’s often a laser focus on unique font choices and pairings. What makes Agence Digi’s typography so effective—in ways that you don’t often see on other websites—is its color and animation. Movement draws in readers, creating quick movements on the homepage that are completely engaging. While playing around with these animated effects, along with textures, gradients and 3D lettering, Agence Digi ensures their content is readable by using capitalization and unembellished fonts. 15. OFFF Barcelona As a community of online and offline designers, OFFF Barcelona’s website needs to appeal to the high expectations of the professionals in their network. To do this, the site’s trendy typography composition plays a big role. Using a minimalist font stretched from corner-to-corner, the homepage succeeds is bold and highly stylized. In addition, horizontal scrolling effects are applied sparingly throughout the site, adding a sophisticated touch to the background of the text that keeps visitors on the page. 16. Dana Barkay Since font design and lettering are two of Dana Barkay’s specialties, it's no surprise that the visual designer uses her site to show off her talents (including the use of her very own font design, Gofont ). Barkay balances her unusual website typography with visual hierarchy by dividing sections of written content into a grid. Animated scroll effects bring the typography of Barkay’s site to life, creating a dynamic experience that draws visitors in and encourages them to explore. 17. Shiny Individual Shiny Individual’s use of typography is the perfect example of how the right fonts can set the tone for your brand. In the case of Shiny Individual, their site incorporates sophisticated typography to reflect the cool and refined qualities of the jewelry brand. The fonts vary in size, weight and style to help guide visitors navigate the page, and sticking to black text used throughout draws attention to important elements. 18. Camp Fire Coffee There are a couple of reasons why Campfire Coffee’s typography is so well done. For starters, each font has a minimalistic design, is well-spaced and easy to read. Secondly, the logo typography is a good example of how to choose a font that aligns with the brand’s product. The rugged, burned look of the text perfectly communicates the mission of the brand. 19. Mr. Itamar Mr. Itamar’s website typography was carefully chosen to create a playful, aesthetically pleasing experience that keeps visitors interested. Rather than having all text appear at once when a new section loads onto the page, this site uses smooth animation to stagger the timing of individual letters or words for an organic transition. 20. OK Drugs Ok Drugs’s typography is a great example of how to make two wildly different fonts look harmonious next to one another. The seventies-inspired header font is balanced out by a sans-serif font that has just enough flare to give the site some character without overwhelming the reader. OK Drugs takes font sizes into account, using large texts in headings or CTAs to attract attention and help visitors find what they’re looking for, while using smaller text for body copy that’s legible and uncluttered. 21. Vanessa McKeown Vanessa McKeown’s online portfolio is full of product photography that uses bright backgrounds with unique, even surreal contexts. It’s fitting that her website design reflects this eccentric style. Since McKeown’s work relies heavily on visual communication, her website makes the minimal typography count, infusing trendy pop vibes with bright bubble letters and a neon-inspired navigation menu. 22. Plant Based Dough PBDC’s typography is another perfect example of how to pair a readable, standard font with a handwritten display font. The chunky, fun lettering makes it easy for customers to scroll through each page and get a high-level overview of what it’s about. The simple sans-serif font then streamlines the reading experience for them. 23. Lisa Kuroiwa Classy, catchy and elegant, Lisa Kroiwa’s graphic design portfolio showcases her acute attention to detail. The typography itself is minimal, but the site’s design is amplified using an interesting and cohesive composition of the text. Kuroiwa carefully applies space to each page—sections are evenly spaced so that readers can easily follow along and find what they need quickly. 24. Tiffany Cruz Cruz’s portfolio website is professional—and her typography makes it a lot of fun to browse, too. While the serif font is clean and readable, it contains interesting bends and angles that make the text stand out. Cruz does a great job at pairing her typography with colorful backgrounds, vector graphics and animation. Additionally, the text used in her CTAs and buttons appear in bright colors, drawing attention to clickable elements. 5 expert tips for using typography in web design Now that we’ve gained inspiration from the web typography examples above, keep in mind the following tips when you design a site of your own. Align typography with your brand identity Use a minimum of three fonts site-wide Use standard, web safe fonts when possible Create harmonious font pairings Pay attention to color contrast and font size 01. Align typography with your brand identity A lot of time goes into developing your brand identity—crafting a logo design, color scheme, fonts and imagery that strengthen the message your brand wants to convey. That’s why, when choosing the best fonts for your website , you should pay attention to the associations fonts will create with your brand. Find fonts (and font designers) whose vibes match your brand. This will enable you to choose fonts that fit best with your overall branding. 2. Use a minimum of three fonts site-wide Visual balance is a key component of successful web design. When it comes to typography, this can also apply when choosing the number of fonts to use. In most of the best web typography examples we looked at above, they used no more than three fonts. To strike a balance between different font styles in a way that won’t overwhelm or distract visitors, design experts generally recommend sticking to three harmonious fonts: One font for display—such as your brand name, logo or hero image text. One primary font for headlines. One secondary font for paragraphs and other descriptive text. If you minimize the number of on your website, visitors’ eyes won’t constantly be adjusting to the new fonts they encounter. At the same time, variety can create a dynamic experience that keeps visitors engaged. 3. Use standard, web safe fonts when possible There are a couple of reasons why you might want to opt for a font included in your website builder, rather than one that you have to purchase and download from a third-party font foundry. For starters, there’s the compatibility issue to think about. If you use a font not supported by a particular browser or device, your site will show a segment of your audience default fonts like Roboto instead of the one you carefully chose for them. Secondly, system fonts tend to be better for website performance . That’s because the browser doesn’t have to spend time retrieving a custom font file from your server. Instead, it can quickly load system fonts onto the page and more quickly render your content for visitors to see. That being said, when you find a unique font that will amplify your brand’s message, you can always upload your font with Wix . When doing this, use web safe fonts that won’t impact your site’s performance, and be sure to use optimized formats and sizes. 4. Create harmonious font pairings Just as you want there to be balance and harmony within the entirety of your website, you also want there to be harmony in your font parings . However, that doesn’t mean you have to use matching fonts that give your design a homogenous look. As we learned from the examples above, harmonious fonts can come from totally different font families, styles and looks. Some of the best website typography examples use fun handwriting fonts paired with traditional serifs, and even transparent animated lettering with standard opaque fonts. There are many ways to choose and style different fonts and still make them go together nicely. You can use websites like Fontpair and Fontjoy for inspiration. Another trick is to find a font super family like Alegreya/Alegreya Sans/Alegreya Sans Small Caps. Between the three type systems, there are 42 font styles to choose from. These large font families tend to have dozens of different font types and styles within them. You could easily use a single font to design an entire website and still create a healthy contrast between the styles while doing so. 5. Pay attention to color contrast and font size The goal in choosing font colors is twofold: First, to use color themes that match with your brand's aesthetic identity; and second, to find ones that don’t interfere with readability, usability or website accessibility . To help ensure your website’s content can be read and accessed by all users, there are a couple of things to take into consideration when deciding on a color scheme for your text. The first is the color itself. There are certain colors that individuals with visual impairments like color blindness will have a hard time seeing. Especially when they are paired together without ample contrast. For example: Blue/grey Blue/purple Green/black Green/blue Green/brown Green/grey Green/red Green/yellow If you’re not sure how the typography or design colors you’ve chosen will look to visually impaired visuals, you can use a tool like Coblis or the Colorblind Web Page Filter to test your palette. Another thing to consider when it comes to color is contrast between the font and what’s behind it. The latest Web Content Accessibility Guidelines (WCAG) suggest using a color contrast of 4.5:1 for smaller text and 3:1 for larger text. WebAIM’s Contrast Checker will let you know if your typography contrast is acceptable and tools like Wix’s Accessibility Wizard can do a full scan of your site to check for these issues. Website typography examples FAQ What are some famous website typography examples? Medium: Known for its clean and readable typography, enhancing the reading experience. Vogue: Exemplifies elegance through custom fonts, reflecting its fashion-forward brand. Apple: Utilizes a simple, sans-serif font for clarity and consistency across its product pages. What's the best typography for a website? The best typography for a website depends on your brand, design and specific content. You can use a legible font like Arial or Open Sans for body text, ensuring readability. Then pair it with a complementary font for headers and titles to add visual interest. When planning your website typography maintain consistency in font sizes and styles across the site for a cohesive look. Consider the overall design theme and audience preferences to choose website typography that aligns with the brand identity and enhances the user experience. How to improve the readability of digital text? To improve the readability of digital text, use clean, easy-to-read fonts like sans-serif and choose a font size that's large enough to be legible on all devices. Ensure there’s enough contrast between the text and background, such as black text on a white background, to avoid eye strain. Keep your text well-spaced with enough line height and margins to make it visually clear. Break up long content with headings, bullet points and shorter paragraphs for easier scanning.

Web-safe fonts are fonts widely supported across various operating systems and browsers. Important for consistent and reliable display, they make sure a website appears as intended on different devices. Common examples include Arial, Helvetica and Times New Roman, minimizing the risk of font rendering issues, such as slower website load times and enhancing the site's accessibility and usability. Hear me out: selecting fonts is one of the most important decisions you make when designing a website . As a Wix Partner with a track record of building accessible websites, I’ve seen how the fonts you choose to display on your website not only affects your site’s aesthetic, but also its functionality. It has the power to impact the speed, stability and accessibility of your site. In this article, I’ll explain what fonts are considered web-safe, why these fonts and typography are important and how to add them to a website. What are web-safe fonts? What are the different types of web-safe fonts? 8 web-safe serif fonts 11 web-safe, sans-serif fonts 4 web-safe monospace fonts 5 web-safe fantasy fonts 2 web-safe cursive fonts What are font stacks? How to add web-safe fonts to a Wix website What are web-safe fonts? A web-safe font is one that is pre-installed on most browsers and operating systems. This increases the likelihood that the content will look the same for all users. Alternatively, when you feature a web font (a.k.a. a non-web-safe font) that hasn’t been installed on a user’s operating system, the system will either download the font or substitute it with one from the same generic font family. This difference makes web-safe fonts useful for several reasons: Consistency : Featuring web-safe fonts on a site ensures that its typography remains consistent and legible, regardless of the operating system that a visitor uses to access it. Accessibility : Because web-safe fonts are designed specifically for screen display and readability at smaller font sizes, they are a tenet of website accessibility . Faster page load times : When a website uses web-safe fonts, the user's device does not have to download any additional font files, which can result in faster page load times. This is particularly important for users with slower internet connections or older devices, but featuring a font that isn’t widely available can slow down even the fastest computers. One test revealed that a webpage took 155 times longer to load when it featured a web-safe font than when it didn’t. What are the different types of web-safe fonts? Like all other types of fonts, web-safe fonts are categorized according to their generic font families. A generic font family is a category or classification of fonts that share common characteristics or design elements. There are five generic font families: serif, sans-serif, monospace, cursive and fantasy. In most cases, I don’t feature more than two generic font families on a website. My font pairings tend to use sans-serif fonts for copy text, as they tend to be the easiest to read in smaller sizes (see easiest fonts to read ). Sometimes, I simplify the design even further by only using variations of the same font family. My website , for example, only features variations from the Ubuntu font family. Read also: The worst website font pairings 30 web-safe fonts Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman EB Garamond Rockwell Palatino Helvetica Arial Segoe Ui Trebuchet MS Verdana Century Gothic Tahoma DejaVu Sans Calibri Candara Lucida Sans Unicode Andalé Mono Monaco Lucida Console Courier New Luminari Trattatello Copperplate Playbill Papyrus Brush Script Bradley Hand 8 web-safe serif fonts With their respectable appearance, serif fonts are prevalent in print media. The serifs (or flourishes at the end of each letter) that give this font style its unique silhouette explain its popularity. These fonts are often described as traditional, reliable, elegant and sophisticated. Serif fonts can become difficult to read at smaller sizes, so they’re most effective when displayed in size 12 or larger. 01. Bodoni Poster Italian typographer Giambattista Bodoni designed the original Bodoni font in 1798, so the high-contrast font is timeless. When the Linotype studio released Bodoni Poster in 1929, it was often used in advertisements in posters. The font gained even more prevalence when Nirvana used the compressed style of the font for its band logo . Its weight makes Bodoni Poster a good choice for site titles and branding. A geometric sans-serif copy text would complement the chunky font nicely. Bodoni Poster is available in the Wix font library , but you must acquire a license for commercial usage. 02. Linotype Didot As a modern take on the historic Didot font, Linotype Didot maintains the neoclassical serifs while creating even greater disparity between the thin and thick strokes. With unique features like a dip at the top of the t and the bulbous terminals, this serif font emanates luxury and creativity. Indeed, Vogue has used a Didot style for its logo since the fifties. Because of the disproportionality of this font, it’s not a great choice for body text. Save it for headings, titles and branding. 03. American Typewriter Unlike most of the fonts that typewriters employ, the American Typewriter font has proportional kerning , meaning that the spacing is proportional to the character. Popularly used in the I♥NY logo , American Typewriter lends a retro vibe to text. Lighter styles of the slab-serif typeface are legible in small fonts, so it’s suitable for copy text. 04. Georgia Designed specifically for screen reading, the Georgia typeface is useful in both small and large sizes. As for its impact, the font exudes a friendly familiarity that will put your site visitors at ease. 05. Times New Roman Monotype studio designed Times New Roman in 1931 to make newspapers more legible. As the default font for many operating systems, it’s highly readable in all sizes and styles. 06. EB Garamond EB Garamond is a revived version of the original sixteenth-century typeface. It’s an open-source font, so you can incorporate it in commercial projects without purchasing a license. Highly readable, it’s suitable for a variety of applications, including dense blocks of text. Its spaciousness and lack of harsh angles give EB Garamond a refined appearance. Because of its age, the font could be a good fit for historical or traditional content. 07. Rockwell Rockwell is a geometric slab-serif font with a monolinear design, meaning that the stroke is the same thickness throughout. Its thickness and lack of curves give it a sense of strength that can be especially useful in industrial contexts. That said, those same qualities make it less readable in smaller sizes or in low-contrast environments. Save this font for circumstances that accommodate larger-sized fonts. 08. Palatino German typeface designer Hermann Zapf based the design of Palatino on the handwriting of Italian Renaissance masters. He drew the letters with a quill pen, which accounts for the peculiar shape of the letters. Palatino is an old, traditional font that is widely used for both main text and titles. 11 web-safe, sans-serif fonts Sans-serif fonts don’t have flourishes at the ends of each stroke, so they’re more modern and clear than serif fonts. Such fonts can be useful in digital contexts. Sans-serif fonts are more readable than serif fonts for everyone, including children and people with low-vision or dyslexia. They also evoke less of an emotional response than other fonts. Therefore, they’re useful for sites with lots of copy or those that discuss substantive topics. 01. Helvetica As one of the most commonly used fonts on the internet, Helvetica is a simple yet versatile typeface that comes in dozens of different styles. It’s a modern, undecorated sans-serif made of even strokes that give it a strict, solid appearance. Helvetica is the default font for Apple devices and it’s used in many corporate logos. Despite such ubiquity, it feels fresh in just about any context. 02. Arial Inspired by Helvetica, Arial is a similarly versatile font, though with a slightly more sober character. It’s more narrow—both in character width and spacing—than its predecessor, and it was designed to look better in small sizes. If your priority is efficiency and readability, you can’t go wrong with Arial. That said, Helvetica would be a better choice for more design-oriented pursuits. 03. Segoe Ui Segoe Ui is clean yet approachable. You might recognize it from Microsoft’s branding. The roomy kerning and clean lines make this humanist sans-serif font oddly refreshing. 04. Trebuchet MS Vincent Connare designed Trebuchet MS for Microsoft in 1996 with the intention of developing a font that would display well on screens. The designer took inspiration from U.S. highway signage as well as sans-serif fonts, such as Gill Sans and Frutiger. Thanks to the subtle curves at stroke intersections, the open counters (which means there’s more negative space between characters), the large x-height and the bold weight, the font manages to be both readable in dense paragraphs and notable in headings. 05. Verdana With its wide line spacing, large x-height and loosely set characters, Verdana is one of the most readable fonts available. British type designer Matthew Carter designed Verdana so that commonly confused characters, such as the uppercase i and lowercase l, are easy to distinguish. 06. Century Gothic Century Gothic is a geometric digital font released by Monotype Imaging in 1991. Century Gothic is a light, airy font with clean and sharp finishing strokes and very well–designed italics. It was designed for use with large fonts, mostly in the headlines. Therefore, it has a fairly pure geometric shape, closely related to the circle and the square. 07. Tahoma Microsoft released Tahoma (another Matthew Carter font) in 1994. It has narrowed characters, small intra-letter gaps and a full set of Unicode symbols. Tahoma is most often found in macOS and Windows, and is commonly used as an alternative to the Arial font. The main advantage of the Tahoma font is that it is easy to read in any kind of pin. 08. DejaVu Sans DejaVu Sans was created as part of the DejaVu font project, which aims to provide a set of fonts that cover as many languages, styles and weights as possible. The font is known for its excellent legibility on screen and in print. It is a popular choice for user interfaces, web pages and documents that require a clean and easy-to-read font. 09. Calibri Dutch designer Lucas de Groot designed the Calibri font family for Microsoft. It features roundish strokes and lots of circular elements that make it readable in small sizes. In 2004, de Groot won a typeface design award from the Type Directors Club for the font family. Three years later, Microsoft made Calibri its default font . 10. Candara Candara was designed by typeface designer Gary Munch in 2006. This typeface was licensed under the name of Microsoft. It is distinguished by unique end elements (in q letters for instance) as well as slightly uneven and curved vertical strokes. Due to the small curvature of the strokes, there is a significant reduction in readability in small pins. When used in headlines (larger than 12-point), this font can enliven the text quite well. In general, Candara is suitable for blogs or youth communities, but its quirky personality may make it inappropriate for business purposes. 11. Lucida Sans Unicode Lucida Sans Unicode has plump lines and rounded letterforms. It supports a wide range of scripts, making it useful for international applications. The Lucida font family is one of the most extensive, making it easy to pair Lucida Sans Unicode with others. 4 monospace web-safe fonts A monospace font, also known as a fixed-width font, is a type of font in which every character occupies the same amount of horizontal space, regardless of the character’s width or shape. These fonts are often used for computer programming, coding and technical documents. Because of that association, these fonts project a sense of order, precision and professionalism. Learn more: Professional fonts 01. Andalé Mono Andalé Mono's modern design, legibility, availability and character set make it a popular choice for technical and coding applications, as well as for tabular data and spreadsheets. It has a clean, modern look, and is designed to be highly legible even in small sizes. 02. Monaco Monaco is a monospaced sans-serif typeface created by American typeface designers Susan Kare and Kris Holmes. It was originally created for Apple's Macintosh operating system and has since become popular among developers and designers. The font features clear, legible characters with distinct punctuation marks, making it an excellent choice for digital publications and websites. It is often used in the design of logos and other graphics. 03. Lucida Console Lucida Console is a monospaced typeface that was designed by Kris Holmes and Charles Bigelow in 1985. It is a part of the larger Lucida font family, which was designed to be highly readable on both computer screens and in print. Lucida Console has a clean, modern appearance with a slightly condensed and upright letterform. The font is often used in situations where legibility is important, such as for captions and small blocks of text. 04. Courier New Courier New was designed by Howard "Bud" Kettler and released by IBM in 1955 for use on typewriters. It was later adapted for use as a computer font and has become a popular choice for coding and programming due to its fixed-width characters and clear, easy-to-read appearance. Courier New is often used in legal documents and other applications where a clear and legible typeface is necessary. 5 web-safe fantasy fonts Fantasy fonts are decorative and often whimsical, so designers often use them to draw in a user’s attention. They are the most dynamic of the font families and are therefore most suited for creative contexts. Fantasy fonts are capable of reflecting historical epochs, styles, design trends and cultural traditions. Because fantasy fonts rarely have much staying power, there aren’t many web-safe fantasy fonts. I don't recommend using fantasy fonts unless you are very confident in your design skills. 01. Luminari Luminari is characterized by its high contrast between thick and thin strokes, its elegant curves and serifs, and its overall sense of harmony and balance. The typeface has a classic, timeless quality that makes it well-suited for use in a wide range of contexts, from branding to book design. 02. Trattatello Trattatello is best suited for use in headlines, titles and other display applications that require a strong, attention-grabbing font. Trattatello is a popular choice among designers who want to add a touch of elegance and sophistication to their designs. 03. Copperplate Copperplate imitates a nineteenth-century engravings typeface. The font is characterized by its thin, uniform strokes, which contrast nicely against its thick downstrokes. It has a classic and elegant look, which makes it popular for use in projects that require a traditional and sophisticated appearance. The Copperplate font is often used in combination with other fonts for contrast or as a highlight, such as in headings, titles or logos. 04. Playbill The Playbill typeface is a distinctive font that is commonly used in theater-related design. It is a fantasy font with thick strokes and bold lines, giving it a strong and commanding presence. The Playbill font has a timeless quality that makes it a classic choice for theatrical design, and it continues to be widely used today. 05. Papyrus Inspired by ancient Egyptian hieroglyphics, Papyrus font exudes an old-world flair. Its uneven lines and irregular letterforms make it look organic. This typeface has a number of unique features, including uneven curves, high horizontal strokes in the capitals and rough edges. 2 cursive web-safe fonts Cursive fonts are creative in nature. They have a flowing, connected style that evokes individuality and creativity. Cursive fonts are difficult to read in smaller fonts, so they’re more useful in headings and decorative text than copy. 01. Brush Script Brush Script is a cursive font that mimics the appearance of calligraphy. Because of its elegant, flowing appearance, it’s popular for informal applications. 02. Bradley Hand Bradley Hand is a casual script typeface with an irregular baseline and varying stroke weights to simulate the look of natural handwriting, making it a great handwriting font in itself. The typeface has been widely used in print and digital media, particularly for personal communications and creative projects that aim to convey a sense of informality or playfulness. Bradley Hand is available in multiple weights and styles, including regular, bold, italic and condensed. What are font stacks? Although web-safe fonts are widely available, there aren’t any fonts that are guaranteed to work on all operating systems. That’s where font stacks come in handy. A font stack provides operating systems with fallback display options if the primary font isn’t available. By coding font stacks into websites, designers can provide a hierarchy of font choices that will display consistently and legibly across a wide range of devices and platforms. With font stacks, you can feature web fonts on your website, then code a web-safe alternative into every element’s font stack. This strategy allows you to be creative with your typography without sacrificing the integrity of your site. How to add web-safe fonts to a Wix website When creating a Wix website, I always start by selecting a text theme in the site design panel. This ensures that my font usage is consistent throughout my website. It also makes it much easier to choose different fonts down the line, because I can simply change the text theme and the entire website will automatically update to reflect the change. Wix’s font library comes with a wide variety of pre-installed fonts, several of which are web-safe fonts. Of the 30 web-safe fonts we’ve discussed, these are the ones that are pre-installed in the Wix Font Library. Bodoni Poster Linotype Didot American Typewriter Georgia Times New Roman Garamond Palatino Type Helvetica Arial Verdana Tahoma Lucida Sans Unicode Lucida Console Courier New You can also add fonts to Wix if the web-safe options you were looking for aren’t available. For example, if I wanted to feature Rockwell on a site, I would simply open the text theme in the site design panel, select the text style I wanted to change, then hit “Upload Fonts” in the right-hand corner of the font dropdown menu. There are a few things you need to consider before finalizing your website typography choices. In addition to considering the impact a font may have on site performance and accessibility , it’s also important to pay attention to its licensing restrictions. While some are free to use in all circumstances, you will have to purchase licenses that entitle commercial usage for others. Web safe fonts FAQ Web safe fonts and CSS With CSS, use web-safe fonts to ensure consistent display across platforms. Common choices include "Arial, Helvetica, sans-serif" for sans-serif styles and "Times New Roman, Times, serif" for serif styles. Implement a fallback list to maximize compatibility, like "font-family: Arial, Helvetica, sans-serif;". This minimizes the risk of font substitution, enhancing the website's readability and design integrity on various browsers and devices. Web safe fonts and HTML In HTML, ensure cross-platform compatibility by using web-safe fonts in the "font-family" property. Common choices include sans-serif styles like Arial, Helvetica and serif styles like Times New Roman. Include a fallback list for broader support, such as "font-family: 'Arial', 'Helvetica', sans-serif;". This practice ensures a consistent and reliable presentation of text across different browsers and devices, promoting a seamless user experience. What are font families? Font families in typography refer to a group of related fonts sharing a common design theme. They include variations like regular, bold, italic and others. Examples are Arial and Times New Roman. Using font families in web design ensures a cohesive visual style, providing flexibility in choosing different styles and weights to suit various elements within a document or webpage. What is the most web friendly font? Arial is one of the most web-friendly fonts, thanks to its wide availability across devices and browsers. It’s clean, easy to read and loads quickly without needing external files. Verdana and Georgia are also great options, especially for body text, offering readability and reliability across platforms.

Get started by: Creating a website →  | Getting a domain → When starting to build a website , you have to keep a lot in mind. Between writing content and choosing the perfect visuals, some fundamental elements may fall by the wayside. But make sure you don't overlook one important thing: your website fonts, also known as typography . Typography is defined as the visual representation of type. In other words, it's the fonts you use to communicate your content and brand voice. In some cases, it can communicate more about your brand than words alone. Your selected fonts should amplify your brand voice, your graphic design and web design (or web redesign ), while looking sharp on the screen and easily conveying information. In this guide, we’ll discuss twenty of the best website fonts, as well as tips for choosing the right ones for you when you're learning how to make a website . TL;DR: Best website fonts Your website’s font isn’t just a design detail—it’s a key part of your brand’s voice. The right typeface can guide how people feel about your business, help them navigate your site more easily and even influence whether they stick around. In this guide, we walk you through how to choose fonts that align with your brand and support a smooth reading experience. You’ll find high-performing web fonts (from classics to modern picks), plus expert-backed tips on font pairing, sizing and hierarchy. This article gives you the tools to make confident font decisions. Read also: The worst website font pairings What to look for in a website font Why it matters Readability Makes your content easy to scan across devices and screen sizes Brand alignment Reinforces your tone—whether it's playful, professional or bold Visual hierarchy Helps organize your content so users know where to focus Font pairing potential Supports consistency across headings, body text and CTAs Web-safe and fast-loading Ensures smooth performance without sacrificing style What's the difference between a font and a typeface? Let’s clear this up: a typeface and a font aren’t the same thing. A typeface is the overall design of a set of characters—like Arial or Times New Roman. It includes letters, numbers and symbols that share a consistent style. A font, on the other hand, is a specific version of that typeface, defined by details like size, weight or style—think Arial Bold 12pt. In short, a typeface is the creative concept, while a font is how that concept comes to life. Think of a typeface as a song and a font as a specific performance of that song. Be inspired: Typography trends The primary types of website fonts The art of typography is rich and complex—ranging from aesthetics to text alignment and spacing. Before we dive into our 20 favorites, it’s important to understand the three main types of fonts: serif, sans serif and script. This will help you better understand each and narrow down which best fonts will suit your overall website design. Here’s a quick summary: Serif fonts A serif is a small line at the end of a stroke in a letter or symbol. Many consider serif fonts as classical and elegant, and they are mostly associated with print publishing. Examples include Times New Roman, Georgia and Bodoni. Sans serif fonts These fonts don't contain serif lines at the end of their letters. Sans serifs are clean, modern and often neutral-looking, making them a great fit for web design. Examples include Wix's own Madefor font, Helvetica and the infamous Comic Sans . Script fonts Scripts, including cursive fonts, are modeled after handwriting styles. Keep this style limited to titles only, as visitors may find it hard to read body text in a script font. Examples include Lobster and Lucida Handwriting fonts . 28 of the best website fonts These fonts are ideal for website design since they are easy-to-read (see easiest to read fonts ) and can fit a variety of website types. Several of them come in font families, meaning each font has multiple versions that you can use throughout your website copy. CoFo Sans Lato Abolition Forum Sofia Pro Graphik BD Supper Palatino Barlow Publico FS Me Magnific Caos Diastema Caponi Caudex Eleven Twenty FS Ostro Ratio Modern Lil Grotesk Poppins Museo  Avenir  Lobster  DIN Neuzeit Grotesk Kepler  Snell Roundhand Oswald Raleway 01. CoFo Sans Designed by: Maria Doreuli This sans serif font appears sleek and modern with Cyrillic undertones. It’s simple and easy-to-read. Download CoFo Sans via Contrast Foundry. 02. Lato Designed by: Łukasz Dziedzic A sans serif font equally suited for both titles and body text, its rounded, classic proportions create a sense of harmony and warmth. Download Lato via Google Fonts. 03. Abolition Designed by: Mattox Shuler Abolition offers a strong, easy-to-read sans serif font. Composed of only capital letters, this attention-grabbing font makes a bold statement. Download Abolition via Adobe Fonts. 04. Forum Designed by: Denis Masharov This serif font works especially well for titles and headlines, making it a good choice for your website’s primary font. Its Roman proportions give it a vintage feel. Download Forum via Google Fonts. 05. Sofia Pro Designed by: Olivier Gourvat One of MyFonts’ best-selling fonts, Sofia Pro is a sans serif typeface with a modern look and geometric lines. Designed specifically to be readable even in very small sizes, it’s perfect for web accessibility, usability, business cards and mobile screens. Download Sofia Pro via MyFonts. 06. Graphik Designed by: Christian Schwartz With over 18 styles to choose from, Graphik boasts clean, elegant lines and a variety of letter widths. It suits not only for web design, but also marketing assets such as newsletters, logos and advertisements. Download Graphik via Commercial. 07. BD Supper Designed by: Lopetz Offering whimsical vibes, BD Supper has a modern, cartoonish and childlike feel, while still appearing clean and bold. Download BD Summer via Adobe Fonts. 08. Palatino Designed by: Hermann Zapf Palatino is an old-school serif font that is versatile and easy on the eyes. This typeface has structured, professional undertones and makes a strong, powerful statement, similar to these other professional fonts . Download Palatino via MyFonts. 09. Barlow Designed by: Jeremy Tribby The Barlow sans serif font is clean and low-contrast, making it effortlessly readable. The typeface designer looked to California license plates and highway signs for inspiration. Download Barlow via Google Fonts. 10. Publico Designed by: Christian Schwartz and Paul Barnes This serif font has an old-school newspaper look that still works well for modern design. With several text families to choose from, the font is sharp and expressive with contrast between thick and thinner lines. Download Publico via Commercial. 11. FS Me Designed by: Fontsmith This sans serif font was specifically designed to enhance readability for people with learning disabilities. Larger dots on the “i”s, extended ascenders and longer tails are just a few of the unique characteristics that make this font ideal for enhancing web accessibility. Download FS Me via Fontsmith. 12. Magnific Caos Designed by: Billy Argel This classic gothic serif font includes decorative ligatures on capital letters. It’s dark and bold, with hints of white in each letter to slightly brighten up the forefront and add depth. Download Magnific Caos via Fontspace. 13. Diastema Designed by: Issam Boufelja Diastema has a modern, whimsical design that uses long and sometimes joining ligatures. It has a fancy, classy feel that pairs well with clean, modern imagery. Download Diastema via MyFonts. 14. Caponi Designed by: Miguel Reyes, Christian Schwartz and Paul Barnes Caponi is a versatile serif font with three families offering slightly different, yet complementary, presentations: Caponi Display has a modern look ideal for titles and headers; Caponi Slab is bolder and perfect for large text and quotes meant to stand out; and Caponi Text is a mellow interpretation that can be used for any text. Download Caponi via Commercial. 15. Caudex Designed by: Nidud Caudex was originally designed for print in the late 90s, but it has since been adapted for the web. It puts a trendy and contemporary spin on letterforms seen in medieval manuscripts. Download Caudex via Google Fonts. 16. Eleven Twenty Designed by: Fenotype With a futuristic vibe evoking old-school video games, this font fits sites related to science fiction or other forward-thinking ideas. Download Eleven Twenty via Font Meme. 17. FS Ostro Designed by: Monotype This serif font provides grace and elegance. It’s mellow, charismatic design is easy to read and incredibly versatile. Download FS Ostro via Fontsmith. 18. Ratio Modern Designed by: Kevin King and Patrick Griffin This serif font uses a combination of thin and thick lines to make up each letter, adding elegant undertones to an otherwise classic design. Download Ratio Modern via Adobe Fonts. 19. Lil Grotesk Designed by: Bastien Sozeau Don’t let the name fool you—this sans serif font has a clean, block-like style with rounded edges outlining the letters. Indeed, Lil Grotesk has a pristine look that’s very easy to read. Download Lil Grotesk via Font Meme. 20. Poppins Designed by: the Indian Type Foundry Poppins is a sans serif type family whose clean, minimalist aesthetic is based on geometric forms and perfect circles. Download Poppins via Google Fonts. Other great-looking fonts to use on Wix sites In case you’re making a website on Wix , you can use all these beautiful fonts on the Editor, in addition to hundreds of other typefaces. If you have a different typeface in mind, you can upload your own font to the Editor. 21. Museo  Museo blends geometric shapes with a human touch, creating a typeface that’s both stylish and easy to read. Its smooth curves add character without compromising clarity, making it a great choice for headlines and body text alike. Perfect for brands aiming to look modern and friendly. 22. Avenir  This geometric sans-serif brings a timeless, elegant vibe with its balanced, clean lines. It's a great fit for minimal and professional web designs—ideal for portfolios, tech startups and modern business websites. 23. Lobster  Lobster is a bold script font with a vintage flair and a friendly personality. Perfect for headlines or logos, it works beautifully on handmade, creative or food-focused sites. Its unique design adds character but use it wisely—too much of its decorative style or small sizes can make it tricky to read. 24. DIN Neuzeit Grotesk DIN Neuzeit Grotesk is a sleek, industrial sans-serif font that adds a sharp, technical vibe to any site. Perfect for design-driven or corporate websites, it delivers a sense of precision and clarity. 25. Kepler  Kepler is a timeless serif font with a polished, editorial style. It’s easy to read and adds a touch of elegance, making it a great choice for content-rich websites, blogs or businesses looking for a more sophisticated vibe. 26. Snell Roundhand Snell Roundhand is a formal script font with elegant flowing strokes that bring a handwritten calligraphic feel. This makes it a great choice for wedding invitations, beauty brands or luxury services. Its ornate style works best in small accents or headings as it can be tricky to read in longer text. Use it sparingly to add a touch of sophistication and charm. 27. Oswald Oswald is a bold, gothic-style sans-serif with a tall, condensed structure that grabs attention. Perfect for headlines on modern or fashion-focused websites, it creates a striking visual impact. Its strong vertical rhythm works beautifully with clean body fonts like Open Sans or Roboto, making it a go-to choice for eye-catching layouts. 28. Raleway Raleway is a sleek sans-serif font with clean lines and a modern, polished feel. Perfect for headings and minimalist web designs, it adds a touch of sophistication to any project. With multiple weights to choose from, it’s versatile while keeping a unified look. Additional popular fonts for web design Looking for more inspiration? Check out this combination of popular and unique fonts for your website Roboto This popular Google font has been available since 2009, and has been used by Google since 2014 for its Android operating system Futura Futura is generally used as a headline and body font both on websites and in print in general. Open Sans This font, from the sans serif family was designed by Steve Matteson, Type Director of Ascender Corp. It's considered a very mobile friendly font in terms of readability and is often used in apps. Another mobile friendly font is the Droid font also from the Ascender Corp or the Avenir font designed by Adrian Frutige r and published by Linotype. Slab Serif This widely recognizable web font is often used to convey sophistication and elegance. Corbel This highly popular and widely used humanist font was developed in 2005 by Jeremy Tankard for Microsoft. It's known to work well on screens and displays, making it a good choice for a website. Lato This well-known Google font was originally designed for a private, corporate user. They actually chose not to use it, which meant the font was edited and became one of the most popular fonts used on websites today. It's used on the WebMD and Merriam-Webster sites, as just two examples. How to choose the best fonts for your website Now that you’re familiar with some of the best fonts for your website, here’s a guide for choosing the right ones: Fonts should match your brand voice and design theme Make sure fonts are readable Pair complementary fonts Consider website speed and performance Account for website accessibility Determine sizing and visual weight 01. Your fonts should match your brand voice and design theme Fonts are an indispensable component of branding. Ensure that your font scheme is cohesive with the rest of your visual brand assets, such as email and newsletter text, business cards, slogans and logo design . Whether it's sophisticated and trendy or rugged and adventurous, typography design should contribute to your website’s story. Consider your website's purpose and your overall design theme, as well as the niche that you want to attract. Then, choose fonts that align. According to Yaya Aaronsohn , Head of Brand Maker at Wix, "Each combination of design elements holds the potential to evoke specific emotions, convey subtle messages, and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements - every detail plays a crucial role in shaping the overall identity of a brand." Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs 02. Make sure fonts are readable Some of the best website typography examples are the ones that understand readability is one of the most important aspects of a successful web design. Andika and sans-serif fonts are great examples of very readable font types. How well users can read the text on your site affects how well and how quickly they comprehend the presented information. Poor font choices, small letters due to reduced font size and multiple uncomplimentary fonts can discourage users from reading your content and even keep them from spending time on your site. 03. Pair complementary fonts Don't use more than three fonts on your website. Not only will this practice improve your site's design and make it easier to read, but limiting the number of fonts will make your website more accessible, too. If using multiple fonts, choose a primary font, a secondary font and an optional accent font. You can also opt for a font family in which each font varies slightly in design but complement each other throughout the same website. Primary fonts: Your primary font is the most visible one, and you should use it on the headers and titles throughout your website. Visitors will most associate this font with your brand, even if you don't use it the most throughout your site. As a result, the primary font can be more dominant and distinct than the rest of your fonts. Secondary fonts: You'll use your secondary font across the bulk of your website’s written content. This includes paragraphs, descriptions, blog articles and more. While your primary font can be eye-catching and unique, your secondary font should be, first and foremost, highly legible. Visitors will find it hard to read ornate fonts over long chunks of texts. Accent fonts: Finally, you'll only use your accent font for a very specific purpose. When it comes to websites, the accent font is usually reserved for calls-to-action, since they can draw attention to your most important buttons on the page. When deciding which fonts to combine, you can choose from many methods. Consider that opposites can work well together by creating contrast, so perhaps you want to try a simple, serif font with a more futuristic sans serif option. You can also stick to fonts that belong to the same family, too. Since they pair well, doing so can provide consistency throughout your site. Using website templates can help make this process seamless, too. To help you mix and match typefaces for your website, here are our designers’ favorite font pairings : 04. Consider website speed and performance Larger files and more intricate web design elements affect the speed and performance of your site . This applies to website fonts, too. If you’re using third-party fonts from Google, for example, you can assume that these fonts will affect loading speed more than web-safe fonts. Web-safe fonts refer to common fonts that exist by default on computers and don’t need to be downloaded (Arial, Times New Roman, Verdana, Tahoma, Palatino, Didot Serif and Garabond are some of the most common examples of web-safe fonts). Every font you use increases page load speed, so you’ll need to optimize your web fonts. Some of the best ways to do this include not using more than 3 fonts and using less text where possible. Another tip is to implement cookies on your site , which allows browsers to store website fonts so it doesn’t need to download them over and over. As a precaution, set a fallback, web-safe font in case your user's device can't display your chosen font. This can happen if there’s a glitch on your site, or if a user accesses your site from an older computer or has a slower connection. Web safe fonts originated in 2009 from the original font foundry, Typotheque , who are also best known for the Fedra font families, designed by Peter Biľak. 05. Account for website accessibility 75% of Americans with disabilities use the internet on a daily basis, 3.3% of which are visually impaired. Anyone designing a website should consider creating an online experience accessible to all. Certain fonts can be hard for anyone to read, even if they aren’t dealing with issues like vision impairment or dyslexia. To create an accessible website, use clear, straightforward typefaces that are free of excess ligatures. Not only can screen readers more easily comprehend these fonts, but visually impaired individuals can navigate your site more easily, too. Your typefaces should have distinct letters, not be cluttered and take kerning into account (amount of space between individual characters of a font). 06. Determine sizing and visual weight Once you’ve chosen your website fonts, you’ll need to decide on different letter sizes for large titles, subtitles and paragraph text. Apart from font size, additional factors that impact a font's visual weight include stylistic components like bold, italic or underlining, as well as lettering. However, excessive use of these styles may result in an overwhelming effect and could ultimately detract from your message, so use them in moderation. To get you started, we’ve put together these ranges as a general guideline for most websites as inspiration: Titles: 30-70px Subtitles: 22-30px Paragraph: 16-20px Tip: If you’re creating a website on Wix, you can customize and save text themes so that your titles, subtitles, and paragraph text will always maintain a consistent font, size and weight. Learn more: What is web design? Best fonts for websites FAQ What are some of the best fonts for a website? The best font for websites depends on the purpose of the website and the target audience. However, some popular and well-regarded fonts for websites include Helvetica, Arial, Georgia, Tahoma and Roboto. Helvetica is a sans-serif font known for its clean and simple design. Arial is another popular sans-serif font that is similar to Helvetica. It's a bit more informal while still being versatile and professional. Georgia is a serif font that is known for its classic and elegant appearance. It's a good choice for websites that want to create a more traditional or formal look. Tahoma is a sans-serif font that is similar to Arial, but it's a bit wider and has more space between the letters. This makes it a good choice for websites that want to make their text easy to read. Roboto is a sans-serif font that's designed to be used on screens. It's a modern and versatile font that is well-suited for websites. Which website font is most professional? There is no one "most professional" font, but some fonts that are generally considered to be professional include Helvetica, Arial, Georgia, Times New Roman and Calibri. What is the most popular website font? The most popular font in the world is Helvetica, a sans-serif font designed in 1957 by Max Miedinger and Eduard Hoffmann . Helvetica is a versatile font that can be used for a variety of purposes, including websites, logos and marketing materials. It's known for its clean and simple design, and is considered to be a classic and timeless font. What is one of the fonts to avoid on your website? There are many fonts that you should avoid using on your website, but one of the most notorious is Comic Sans. Comic Sans is a casual font often used in children's books and cartoons and isn't considered to be professional. What are the most trusted web fonts? Sans-serif fonts like Arial, Helvetica, and Open Sans are commonly considered the most trustworthy for websites becaue of their clean and modern appearance. These fonts are easy to read on screens, convey professionalism and maintain readability across different devices. Also, serif fonts like Times New Roman and Georgia can also convey trustworthiness and credibility, especially for more formal or traditional websites. It's important to choose a font that aligns with your brand's voice and enhances readability for your website visitors. What's a great eye catching website font? When it comes to eye-catching fonts for a website, bold and decorative fonts like Roboto Slab, Lato, Montserrat, and Raleway can make a strong visual impact. These fonts are modern, stylish and attention-grabbing. Making them suitable for headlines, banners, or call-to-action elements on a website. It's important to balance eye-catching fonts with readability to ensure that visitors can easily consume the content. Experiment with different fonts to find the right balance between making a visual statement and maintaining readability for an engaging and appealing website. What website fonts could be described as attractive? Fonts like Playfair Display, Baskerville, and Josefin Sans are often considered attractive due to their elegant and sophisticated appearance. These fonts are well-suited for conveying a sense of luxury and prestige on a website. Pairing attractive fonts with complementary typography and appropriate whitespace can enhance the overall design of your website. Ultimately, the most attractive font will depend on your website's style, branding and target audience, so it's important to choose a font that resonates with your design aesthetic and effectively communicates your style and vision. Which web fonts are easiest to read? These easy to read website fonts also make them a good fit when creating an accessible website: Sans-serif fonts: Arial, Helvetica, and Verdana are clean and simple, meaning readability. Serif fonts: Georgia and Times New Roman, with clear distinctions between letters. Modern fonts : Open Sans and Roboto, designed for web use, balancing aesthetics and readability. What's the difference between web fonts and web safe fonts? Web fonts are hosted on servers and downloaded by browsers, offering unique and visually appealing options but potentially slowing down website loading speeds. Web safe fonts are pre-installed on most devices, ensuring consistent display without impacting speed. Use web fonts for a distinct design and web safe fonts for faster performance and reliability across devices. What is the 3 font rule? The 3 font rule is a design principle that suggests using no more than three different fonts in a single project to maintain visual harmony and readability. By limiting the number of fonts, you create a cohesive and professional look while avoiding a cluttered or chaotic design. Typically, designers choose a combination of fonts for headings, body text and accents, ensuring they complement each other in style and tone. This rule helps balance creativity with clarity, making the content more visually appealing and easier to read.

Let me kick things off with a quick story: A storefront on my block had been sitting vacant for months. One evening, I heard a commotion on my street and saw a sign being installed above the storefront. I was excited to find out what kind of business would be joining our neighborhood—only to find that I couldn’t read the sign. The shop’s name was written in a cursive font that was just about as legible as my signature at the bottom of a receipt. Sure, the font was beautiful, but what good was it if no one could read it? Moral of the story: font legibility isn’t something to take for granted, whether in person or online. As you learn how to make a website , keep in mind that typography  has a direct impact on the accessibility of your website. When visitors can easily read the copy on your website, they’re more likely to take action and stick around. Font legibility, in a nutshell, is crucial to both web design  and business. Keep reading to discover what makes a font easy to read and which are the easiest fonts to read on screens and on paper. Create your website with a free website builder  and choose from a variety of easy-to-read fonts—or upload your own. What makes a font easy to read? While there is no singular font that maximizes readability for everyone, there are a number of factors that make certain fonts easier to read than others. It's important to take into account the context in which these factors are applied, as their impact on legibility can vary when they are combined.   Minimal stylistic variation First things first, let’s address the age-old battle of whether serif or sans serif fonts are the most readable fonts.  For reference, serif fonts have serifs: small extra lines at the tips of each letter. Times New Roman is an example of a classic serif font. Sans serif fonts, like the one this blog post is written in, don’t have serifs.  Although there are some who argue that serifs are the best for printed works and sans serif fonts are the best fonts for websites , research  on the matter has yet to reach a definitive conclusion. Instead, it seems that the overall complexity of the letterform plays a more significant role in determining a font's readability than just the presence or absence of serifs. Tall x-heights X-height , also known as corpus size, refers to the distance between the baseline (bottom of a font) and the median line (top of the shorter lowercase letters) of a font. This term is named after the height of the lowercase letter "x" in a given font, which typically represents the standard for this measurement.  Generally speaking, an exaggerated x-height is more legible on screens , while fonts with moderate x-heights are more legible in print. Need to see it to believe it? Check out how virtually all of these best free fonts  feature exaggerated x-heights. Goldilocks weight A font’s weight  indicates its thickness. When a font is too heavy, it can be difficult to read because the letters become indistinguishable when there isn’t enough whitespace. Conversely, when a font is too thin, it can be difficult to read due to a lack of contrast between the text and the background. The easiest-to-read fonts fall somewhere in the middle of this spectrum. Another factor to consider when talking about weight is contrast . Contrast refers to the difference in weight between the thinnest and thickest part of a font. Sans serif fonts tend to have lower contrast (meaning they have more uniform stroke thickness) than serif fonts. Some people find low-contrast fonts easier to read than high-contrast fonts, while the opposite is true for others. High color contrast It’s also important to consider the color contrast ratio, which measures the difference between the color of the fonts and backgrounds on your website. According to WCAG guidelines, the contrast ratio  must be at least 4.5:1 in most cases for optimal readability and accessibility.  While high contrast is generally good for legibility, there is such a thing as too much. Very high contrast can decrease legibility, particularly for people with dyslexia. Accessibility experts  recommend avoiding pure black text against pure white backgrounds and opting for off-white backgrounds and off-black text instead. Height variation While using all-caps fonts can be a great way to grab attention in small doses, using it for more than a word or two greatly reduces readability , according to Nielsen Norman Group. All-caps fonts are more difficult for the brain to process than mixed or lowercase fonts because there’s less of a contrast between the letter heights. Distinctive word shapes help our brains read faster . Familiarity Research  from the Royal Danish Academy shows that reading speed increases when people read fonts they’re familiar with. Therefore, popular fonts, like Times New Roman or Arial, tend to be slightly more readable than obscure fonts that fulfill the other readability factors. Spacing Leading refers to the space between lines of text. Kerning  measures the space between two letters, while tracking indicates the space between all of the letters in a word. Too little leading, kerning or tracking can create visual crowding , which makes letters and words hard to distinguish and therefore difficult to read. Research from MIT  found that wider leading has a significant impact on readability. So, look for a font that has enough space between letters, words and lines to make them distinguishable. Be inspired: Typography trends 17 of the easiest fonts to read The following fonts exemplify readability features and are some of the finest typography examples  on the web. EB Garamond Montserrat Lato Times New Roman Oswald Calibri Palatino Noto Sans Open Sans Baskerville Roboto Arial Merriweather Helvetica Bell Centennial Retina MicroPlus Georgia 01. EB Garamond When you dive into the details of EB Garamond , a classic Old Style  serif font, you'll understand why it's such a breeze to read. Start with its thick cross-strokes—those horizontal lines on letters like 't'. These make each letter distinct and easy to distinguish, a big plus for clarity. Then, look at its tall ascenders, the parts that rise above the x-height. This extra height gives each letter a more spacious and legible feel. What sets EB Garamond apart, though, are its double-story  'g' and 'a'. Unlike their simpler, single-story cousins, these characters have a more complex shape that our eyes easily recognize, speeding up reading. The font also features rounded tops and bottoms of letters, where two lines meet, creating a gentle, less jarring visual experience. And don't forget the thick bottoms of letters and the joints where a curved stroke meets a straight one. These elements add weight and stability to each character, ensuring they stand out clearly on any screen. 02. Montserrat Montserrat  is a popular Geometric  sans serif font known for its clean, modern look. The font's magic lies in its high x-height, making letters look taller and easier to read. Wider apertures (the partial openings inside letters like 's' and 'c') and short descenders (the parts of letters that extend beyond the baseline) prevent the letters from looking cluttered at smaller sizes. Its uniform thickness across letters adds to its clean, readable appearance. 03. Lato Originally designed for a bank, Lato’s  high x-heights mean taller lowercase letters, boosting readability. Its slightly curved lines soften the look, making it feel more dynamic and less rigid than other fonts. It strikes a perfect balance in letter thickness, making each character pop without feeling crowded. 04. Times New Roman Times New Roman , crafted in 1931 for a British newspaper, quickly rose to fame and is now one of the most well-known serif fonts around. What makes it so easy to read? Well, first, it has these neat features called ball terminals—these are the round ends on some of the letters. They give the font a polished look. Then, there’s its ample x-height; this means the lowercase letters are quite tall, making them clearer to read. The font’s wide apertures create more white space within the text, which in turn makes it easier on the eyes. Plus, since Times New Roman is so familiar to most of us, our eyes are already used to its style, which only adds to its overall legibility. Whether in print or on screen, Times New Roman remains a go-to professional font choice for clarity and ease of reading. 05. Oswald Oswald  is a modern take on the classic Alternate Gothic typeface, specially designed to look great on computer and phone screens. The designer made the lines of each letter sharper, so they don’t get blurry or lose their detail when you see them on a screen. In addition, they adjusted the kerning between the letters, and the thickness of the lines in each letter was fine-tuned.  06. Calibri In 2007, Calibri replaced Times New Roman as Microsoft Word’s default font , making it a ubiquitous font that most of us are familiar with. Calibri stands out with its slender letters that exhibit just a hint of contrast, making them neither too bold nor too faint. This delicate balance is further enhanced by a subtle curvature at the edges of each letter, lending the font a gentle, approachable appearance. Calibri’s high x-height makes its lowercase letters more prominent and easier to read, especially on screens. Additionally, the font’s spacious kerning prevents the text from looking cramped, ensuring that each letter is distinct and the overall flow of text is smooth. These characteristics make Calibri an excellent choice for both printed documents and digital content, offering clarity and comfort to readers. 07. Palatino Palatino, created by the renowned typographer Hermann Zapf in the 1940s, is a serif font that balances classic design with modern elegance. Its hallmark is the generous x-height, making the lowercase letters particularly prominent and easy to read. The font also features wide, open counters (the space inside letters like 'o', 'e', 'c'), which enhance legibility, especially in smaller sizes. Palatino's strong serifs and varied stroke widths give it a robust, readable appearance, making it a favorite for both printed media and digital screens.  Want to use these fonts on your Wix website? Learn how to add fonts to Wix  today.  08. Noto Sans The Noto font family was specifically designed so it looks good in all languages—both ancient and modern. This universality will be particularly helpful if your site visitors need to be able to translate your website’s content into different languages. Noto Sans  was made especially for the Latin, Greek and Cyrillic alphabets. The font strikes a balance with an average weight—not too thick or thin—and exhibits just a touch of contrast, providing clarity without being harsh. Additionally, it features stylized tips on certain letters, like 'n', 'a', and 'r', giving it a distinctive flair.  09. Open Sans Open Sans falls into the category of Humanist  fonts, which means it mimics the qualities of traditional calligraphy and handwriting fonts . This style typically features more varied stroke widths and a greater degree of letterform variation, which can make individual characters more distinguishable and easier to read. Open Sans is notable for a slight contrast that gives its letters a subtle dynamism, preventing the simple font from falling flat. Its generous kerning prevents the text from blurring together and the fact that it is widely used can aid in readability. 10. Baskerville Baskerville is a timeless serif font known for its refined elegance and high readability. Its distinguishing characteristics include sharp, clean lines and excellent contrast between thick and thin strokes, which aid in distinguishing each character. Baskerville's tall ascenders and descenders provide a spacious, open feel, enhancing its readability. Widely used in book printing and academic papers, Baskerville's classic style and clarity make it a perennial favorite for formal documents and literature. 11. Roboto Roboto is a standout Neo-Grotesque  font, celebrated for its high readability, which can be attributed to several thoughtful design elements. It features a single-story lowercase 'g', a design choice that simplifies the character, making it more straightforward and recognizable, especially useful for quick reading. Additionally, the lowercase 'a' has curved arms, adding a sense of softness and natural readability to the font.  Roboto is also distinguished by its sharp apexes and vertices, the points where lines meet, which are crisp and clear, aiding in the quick differentiation of characters. Combined with a moderate weight, which strikes the perfect balance between being too bold or too light, Roboto emerges as an exceptionally readable font, familiar and comfortable for both print and digital mediums. 12. Arial Like Roboto, Arial is a Neo-Grotesque sans serif font. It was designed in 1982 and is known for angled terminals on certain letters and square tittles  (the dots above the letters ‘i’ and ‘j’). Arial’s ubiquity makes it familiar to most web users and is, therefore, one of the easiest-to-read fonts. Arial is also a web-safe font , which increases the likelihood that your website’s content will look the same to all readers. 13. Merriweather Merriweather is a relatively recent addition to the world of typography, designed for maximum readability on screens. It's a serif font with a high x-height, ensuring that the lowercase letters are clear and easy to distinguish. One of the defining features of Merriweather is its asymmetric serifs, which add a unique character while contributing to its legibility. The font also boasts a wide structure and ample letter spacing, reducing visual clutter and making it ideal for extended reading online.  14. Helvetica Helvetica boasts horizontal and vertical terminals, creating a clean and uniform look, and is marked by sharp vertices, apexes and crotches, lending precision and clarity to each character. Similar to Arial, Helvetica employs square tittles—the dots over letters like 'i' and 'j'—adding to its modern and straightforward appearance. A key aspect of Helvetica's readability is the high x-height on the lowercase letters, making them more prominent and easier to read. Additionally, its kerning is meticulously adjusted to ensure balance and consistency. This careful spacing avoids overcrowding of letters, enhancing the overall legibility of the font.  15. Bell Centennial When it comes to printing, some fonts that look crisp on screens can lose clarity on paper, a phenomenon often caused by dot gain . This occurs when the ink spreads slightly on paper, making the text appear darker and sometimes muddier than intended. To counteract this, fonts like Bell Centennial  are designed with ink traps. These are cleverly placed notches that intentionally remove parts of the font's details or corners. When printed, the ink naturally spreads into these traps, preventing the letters from losing their shape and maintaining legibility.  16. MicroPlus Retina The Wall Street Journal used MicroPlus Retina to make the newspaper’s small print more legible until 2007. It’s notable for its ink traps, which are even more pronounced than those in Bell Centennial. These ink traps are so effective that they allowed the Wall Street Journal to shrink their font sizes, reduce each issue by eight pages and save up to $7 million  on printing costs each year. 17. Georgia Created in the mid-nineties, this font addressed the challenges of displaying text on low-resolution screens, which was a common issue at the time of its creation. The font is distinguished by its robust serifs and a strong stroke contrast, where the thick and thin strokes of the letters are pronounced. These design elements give Georgia a warm, inviting appearance, while also improving legibility. Learn more: What is web design? Easiest fonts to read FAQ What are the easiest fonts for seniors to read? For seniors, choose simple and easily readable fonts. Sans-serif fonts like Arial, Calibri or Verdana are generally easier to read due to their clean lines and lack of decorative flourishes. Opt for a larger font size and high contrast between text and background for improved visibility. What are the easiest fonts for readers with ADHD? For individuals with ADHD, consider using clear and straightforward fonts like Arial, Calibri or Helvetica. These sans-serif fonts provide simplicity and readability. Use a larger font size, bold or italicize key information, and maintain good spacing to enhance focus. Prioritize legibility and minimize distractions in design to accommodate those with ADHD. What are the best fonts for readers with dyslexia? For individuals with dyslexia, opt for fonts designed to enhance readability. OpenDyslexic and Dyslexie are examples of fonts with features like weighted bottoms to prevent letter swapping. Use sans-serif fonts like Arial or Verdana, with clear spacing between letters and words. Larger font sizes and high contrast can also aid readability. What are the easiest fonts for speech? For speech legibility, choose fonts with clear, well-defined characters. Sans-serif fonts like Arial, Tahoma or Calibri are best. Utilize bold formatting for emphasis and ensure an adequate font size for visibility. Additionally, maintain sufficient spacing between lines and letters to enhance readability, supporting effective communication for those with speech-related challenges.

Turn your ideas into a website you love with Wix →   If you’ve been surfing the web recently (which we kind of assume you have), you may have noticed that more and more websites have long scrolling home pages. From Pinterest and Flickr to your Facebook newsfeed, you’ll find this trend everywhere you look. That’s because web designers know that more of their visitors are viewing websites from mobile devices where vertical navigation rules the road. Rather than sit around and wait for page after page of content to load, users (particularly those on their cell phones) prefer to use those thumbs to scroll down one long page of content. Put simply: Long scrolling websites increase user engagement. Here at Wix, we make it easy for you to stay in line with the latest web design trends. Follow these three quick tips on how to make a website and an impressive, user-friendly long scrolling site at that. Choose a Wix template Keep adding content Use anchors 01. Choose a Wix Template If you really want to make life simple, try using one of our ready-to-go long scrolling templates . Add in your own text, change out a few pictures and tada – you’ve got yourself a new website that’s totally en vogue. Here are a few of our favorite long-page templates. Pro tip: If you prefer to create your website from scratch rather than use templates, check out our one page website builder . 02. Keep Adding Content To create a long scrolling page on your own, choose any template or start from scratch and keep piling on the content to your heart’s content. When you add new content blocks and images to your Wix site, the page length automatically adjusts itself, becoming longer to accommodate the new additions. You can easily drag the bottom-most component in your page downwards in order to extend the page’s height. That means that you can quickly and easily add content to your site at any time. 03. Use Anchors If you do have a long scrolling page, we recommend adding anchors to your website. Anchor links are a helpful tool that makes it easier for visitors to navigate your site. They enable site visitors to quickly find useful information without having to scroll up and down or move to another page. A single click on an anchor link will take them exactly where they want to go: back to top, down to the bottom or straight to your FAQ page. You can click here to learn more about adding anchors to your site. Wondering if a long scrolling site makes sense for you? While long scrolling sites are very popular, they’re not meant for every kind of business or website. This approach is a great choice for sites that: Have mobile traffic as a key source of visitors Have a lot of information that works best when presented on a single page, such as a one page online resume or a magazine Have content that is frequently updated in a reverse chronological order, such as a blog, a review site or any site with user-generated content Keep in mind that if your website has tons of photos and videos, you may not want to create a long scrolling page. Large amounts of media can affect loading time and create a frustrating experience for visitors. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Ready to create your own Long Scrolling Site? Here are the templates you should start with: Product Landing Page >> Webdesign Portfolio >> Music Studio >> Webdesign Studio >> Pro tip:  Use background elements like images, patterns, colors, videos or even interactive features such as  custom cursors  and  hover effects  to bring your brand’s story and purpose to life. Learn more: What is web design?

TikTok is a full-on platform for turning creativity into cash. From small businesses to solo creators, the app opens doors to multiple ways to earn while connecting with a global audience. With the right strategy and a simple eCommerce website or landing page to back you up, your TikTok content can do more than entertain—it can sell, promote and pay. Here’s how to turn your videos into real income. TL;DR: How to make money on TikTok TikTok offers many ways to earn, from linking to your website, promoting products as a TikTok Shop Creator or selling your own merchandise, to partnering with brands, offering coaching or creating premium content. You can also earn through TikTok’s Creator Rewards Program, live or video gifts, running ads or offering personalized shoutouts. Success depends on consistent content, engaging your audience and using multiple income streams to diversify revenue. Monetization isn’t instant. Viral videos don’t guarantee income and programs like Creator Rewards or live gifts pay modestly per view or interaction. Brand deals take time and a solid following and selling products or using affiliate links requires trust and strategy. Growth relies on mastering TikTok’s algorithm, posting high-quality content, balancing trends with evergreen posts and treating your channel like a business. Staying adaptable, batch-creating videos and tracking performance helps maximize earnings while reducing burnout. Method Requirements Potential earnings/benefits Link to your website Bio link, engaging videos Earnings depend on traffic and clicks; works well for affiliate products, digital downloads or your eCommerce store Brand partnerships Solid following, niche focus, media kit $150–$3,500+ per post for mid-tier creators; top influencers can make tens of thousands; builds credibility with brands Creator Rewards Program 10k followers, 100k views in 30 days, original content Small per 1,000 views; good for steady extra income while you grow your audience TikTok Shop Creator 5k followers, 18+ eCommerce eligibility Earn commissions on product sales, usually 5–20%; works best with trending or niche products Sell your own products TikTok Shop setup, products ready Earnings depend on price, demand and promotion; other creators can boost your sales with affiliate links Coaching/consulting Expertise, credibility, audience trust $50–$500+ per session; builds authority and can become recurring income Gifts & Diamonds 10k followers (video) LIVE eligibility 1,000 diamonds ≈ $5; top creators can earn hundreds per live session; great for engaging fans Premium content 10k followers, original content, account active Subscription income from exclusive content ($5–$50+/month per subscriber); perfect for tutorials or behind-the-scenes TikTok ads Ads Manager setup, budget Revenue depends on clicks, conversions and ROI; drives traffic to products, services or events Personalized shoutouts Followers, engaging persona $10–$200+ per shoutout depending on audience size; builds loyalty and personal connections How to make money on TikTok in 10 ways Link to your website Promote partnerships Join TikTok's Creator Rewards Program Earn money as a TikTok Shop Creator Sell your own products Offer coaching or consulting Collect Gifts on TikTok Offer premium paid content Run TikTok ads Offer personalized shoutouts 01. Link to your website or other platform The classic way to monetize your TikTok account is to create a website and direct traffic to it via a link in your bio (note: tools like Hopp provide a space where you can promote multiple links at once). You can use this type of TikTok marketing to direct followers to eCommerce stores , portfolio, a monetized YouTube channel or affiliate site. No matter what you choose, be sure to highlight something valuable from your site in your videos and bio to entice people to click. Instead of just saying, "Check out my website," make it more engaging with a playful hook like "Warning: Addictive content inside ⬇️" or a hard-to-refuse offer like "Join my 7-day challenge—free access here!" Related reading: What is TikTok? Best marketing strategies 40 effective types of marketing 02. Partner with brands It's no secret that many brands are foaming at the mouth for a good influencer marketing campaign. If you'd like to catch their eye, focus on a building a distinct collection of unsponsored content. Establish your niche and a consistent content style—just like sound effects artist Josh Harmon did before partnering with Wix. Having a clearly defined style can help you attract the right brand partnerships and produce sponsored content that feels natural rather than forced. Remember to engage with your followers regularly, jump on trends and occasionally tag brands in your videos—sometimes, that’s all it takes to get on their radar. Once you’ve built a solid following, put together a media kit showcasing your stats and audience demographics. Start pitching yourself to brands you genuinely love and show them why you’re a good match. Check out our guide for more ways to use TikTok for business. 03. Join TikTok's Creator Rewards Program The Creator Rewards Program is TikTok's way of helping you make money while promoting creativity. Here's the gist of how it works: You make videos that meet certain requirements The more people who watch and engage with your videos, the more rewards you can earn TikTok calculates your earnings based on qualified views and RPM (or rewards per 1,000 qualified views) To join the program, you must: Be in a country where the program is available Have a good record on TikTok, following all the rules Have a personal account (business and political or government accounts are not eligible for this program) Be at least 18 years old (19 in South Korea) Have at least 10,000 followers Have at least 100,000 video views in the last 30 days Post videos that are original, high quality and at least one minute long You can apply for the Creator Rewards Program directly from your account following these steps . Note that the program only rewards original content, not duets, Stitch videos or videos involving another creator's content. 04. Earn money as a TikTok Shop Creator Promote your favorite products on TikTok—and get paid for doing so. By joining as an official TikTok Shop Creator (a.k.a. "affiliate"), you can earn commissions by featuring and selling products directly in your videos. You'll want to read through TikTok Shop's content policies  carefully and ensure you meet the eligibility requirements . Basic requirements include: You must be at least 18 years old Have a minimum of 5,000 followers Not be a Government, Politician or Political Party Account (GPPPA) Have no prior record of having eCommerce permissions revoked by TikTok Shop or share similar login information with such accounts You can submit an application through your TikTok profile page. Once accepted into the program, you'll be able to add product links to your videos. You'll additionally gain access to other perks, such as the Shoppable Video Hub and the Creator Product Marketplace. 05. Sell your own products If you're looking to start your own brand, you can sell your products directly through TikTok by opening up a TikTok Shop in the Seller Center . TikTok Shop puts your products in front of an already engaged audience. Meanwhile, shoppers can purchase your products without ever leaving the platform. Plus, with TikTok’s affiliate program, other creators can tag your products and promote them in their videos, making sales feel more natural and engaging. Once you create a TikTop Shop, you can promote your products via LIVE shopping, shoppable videos, a Shop page (which is accessible from your profile) and the Shop Tab (TikTok's marketplace). You can also link your products from a TikTok's ads campaign, which lets you run native ads on users' feeds. Before choosing this option, do some research into your target market to understand the types of products they'll be open to finding on TikTok. If you're new to selling, you can try your hand at dropshipping or entertain print-on-demand services like Printful . Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 06. Offer coaching or consulting If you're already savvy with social media, consider opening up your social media marketing services to other users. Take a page from Elise Darma, a marketing consultant who shares useful social media marketing tips for businesses on TikTok. The reality is that many brands struggle to navigate TikTok and don't know where to start. In other cases, some highly creative users go viral overnight but struggle to turn their newfound success into sustainable income. If you know how to create content strategies, liaise with other creators and optimize content, then use your channel to demonstrate your knowledge. Work as a TikTok account manager for someone else or invite followers to participate in workshop and/or personalized coaching sessions. You could even offer a low-cost digital product, like an eBook, templates or subscription-based content. Discover the latest trends in video marketing with these video marketings statistics . 07. Collect Gifts on TikTok Just like in real life, your followers can choose to send you gifts to express their appreciation. To send a Gift, viewers must buy Coins and then gift them on For You or LIVE videos. These Gifts allow you, the creator, to accumulate Diamonds, which can translate to real income. To turn on video gifts, you must meet certain requirements: Be in a location where Video Gifts or LIVE Gifts are available Be 18 years of age or older (or 19 in South Korea) Have an account in good standing that adheres to the Community Guidelines and Terms of Service Have a personal account (business accounts and public interest accounts are not eligible for this program) For LIVE Gifts, be eligible to go LIVE For Video Gifts, have at least 10,000 followers and an account that is at least 30 days old For Video Gifts, have published a public video in the last 30 days It's estimated that 1,000 diamonds are worth $5. Generally the more followers you have, the more likely it is that you'll receive diamonds. That being said, you'll want to offer something in return—like a special collaboration with another creator or real-time interaction with your viewers. 08. Offer premium paid content Many creators use platforms like Patreon to offer exclusive content to their most dedicated fans. This could include things like behind-the-scenes footage, early access to new content or even personalized messages. You get to set your own prices for this type of premium content, and fans can subscribe for a monthly fee. TikTok offers a similar, native solution called Series , which allows you to post premium content behind a paywall. Series can include a collection of up to 80 videos that are each 30 seconds to 20 minutes long—and just like with other premium content, you can set your own price. Offering premium content is a great way to generate additional revenue from your longer form videos and get closer with your followers. To take advantage of Series, you must: Be at least 18 years old (or 19 in South Korea) Have an account that's been active for at least 30 days Use a public personal or business Account (political and private accounts aren’t eligible) Have posted 3 or more public videos in the past 30 days Have at least 10,000 followers (though there are exceptions to this if you meet the other requirements) Have gained 1,000 or more views in the last 30 days Post original content Have an account in good standing that adheres to the Community Guidelines 09. Run TikTok ads Running TikTok ads is an effective way to expand your reach and connect with your target audience. With TikTok’s Ads Manager, you can easily create engaging campaigns to promote your products, services or grow your brand. Choose from a variety of options like in-feed ads, branded hashtag challenges or TopView ads, which instantly capture attention when users open the app. These adaptable formats let you align your strategy with your goals and budget. TikTok ads are designed to feel natural on the platform, blending seamlessly with organic content. Start by creating short, captivating videos that grab attention in the first few seconds. Track your campaign metrics like click-through rates and conversions to understand what works and optimize your strategy. Even small businesses and first-time marketers can achieve measurable results with TikTok ads. Sync your product catalog on Wix with your TikTok ad campaigns—simply download the TikTok Ads app from the Wix App Market . 10. Offer personalized shoutouts Personalized shoutouts are another great way to connect with your audience while generating income. Whether it’s celebrating a milestone, giving advice or simply thanking fans, shoutouts create meaningful, one-on-one interactions. TikTok’s built-in features make it easy to offer shoutouts and handle requests. To get started, decide on the type of shoutouts you want to offer and set a price that’s fair for you and your fans. Promote this service in your bio and videos so your audience knows it’s available. Each shoutout should reflect your unique personality, keeping fans excited and engaged. For creators who actively connect with their followers, this can be an organic way to grow your revenue while strengthening your community. It’s a simple, authentic step toward building deeper relationships with your audience. How much does TikTok pay? Before growing a TikTok account, you might want to know how much you can expect to earn on the platform. Here are some of today’s highest earners on TikTok: Addison Rae reportedly earned $8.5 million from TikTok in 2021 alone. You might remember the early days, when Addison was best known for her dancing videos. Now, she flaunts a fat contract with Netflix, her own skincare line, brand deals, music and more. Charli D'Amelio can add Broadway and Dancing with the Stars to her resume. She ended 2024 with $23.5 million across all of her ventures, according to Forbes —with an estimated 30-50% of those total earnings coming from TikTok. Zach King is known for his YouTube and Vine videos, but the internet personality capitalized on TikTok’s video format and now earns around $53,000 from TikTok . His most popular TikTok, which earned 2 billion views, is estimated to have totaled $14,000 . Zach's slick video editing skills have landed him deals with companies like PlayStation and Credit Karma, plus television appearances. Plenty of other creators earn a living from TikTok, but don’t expect to pocket millions right away. Your financial success on the platform depends on your monetization strategy, as well as your posts and following (check out our guide to learn the best time to post on TikTok ). Before being replaced by the Creator Rewards Program (which allegedly pays a higher rate), the Creator Fund paid between $0.02 and $0.04 for every 1,000 views, according to Exploding Topics . The same report found that influencers with 500,000-1,000,000 followers earned between $150-$3,500 for sponsored posts. How many followers do you need on TikTok to get paid? There isn’t a specific number of followers you need to get paid. If your audience actively watches, comments on and even recreates your videos, it’s likely you can capitalize on this using the above strategies. But as mentioned above, if you're interested in participating in programs like the Creator Rewards Program, then 10,000 followers is your magic number. However, if you’re aiming for a more lucrative partnership or influencer marketing opportunity, you’ll want to have at least 100,000 followers. The Influencer Marketing Hub has a TikTok calculator that estimates how much you can earn based on the number of likes you receive on your videos and your follower count. Naturally, the more followers you have viewing your content, the more you can earn. How hard is it to make money on TikTok? Viral videos might get millions of views, but they won’t make you rich. TikTok’s Creator Fund? It pays pennies per thousand views. Brand deals? They take time, a huge following and serious effort. Other income sources like live gifts or affiliate marketing require trust, consistent work and constant grinding. It’s no surprise many creators deal with burnout, algorithm changes and unstable payouts. Making money on TikTok takes more than just trends and dancing. You need a solid strategy—selling products, creating standout content and building partnerships. But TikTok’s unpredictable nature, strict guidelines and risks like shadowbans or demonetization make it a tricky platform to rely on long-term. To stay ahead, diversifying your income stream is essential for building something sustainable. Why TikTok monetization isn’t as easy as it seems Low creator fund earnings : TikTok pays very little per view, making it tough to earn a decent income. Unpredictable algorithm : Going viral isn’t guaranteed and engagement can drop without warning. High competition for brand deals : Only creators with solid engagement levels land sponsorships. Live gifting requires constant streaming : You need to stream often to maintain a steady income. Strict content moderation : Videos can get demonetized, removed or accounts shadowbanned. Short content lifespan : TikTok pushes new content, so older videos stop earning quickly. Monetization rules keep changing : TikTok’s policies shift often, making it tricky to plan for consistent income. Building trust for sales takes time : Selling products or using affiliate links relies on audience loyalty. Engagement burnout : The pressure to post regularly can be exhausting. TikTok shop takes a cut of sales : The platform charges fees when you sell products, which reduces profits. TikTok money moves: insider tips Post consistently but be strategic: Posting regularly helps TikTok see you as an active creator but quality beats quantity. Focus on engaging content that resonates. In beauty? Skip random makeup looks—track what gets views and lean into tutorials, transformations or product hacks that perform. Check TikTok Analytics to spot trends and adjust. Batch-create videos to stay ahead—film a few at once so you’re not scrambling to post daily. Hook viewers in the first three seconds : TikTok’s algorithm loves watch time, so if people scroll past your video right away, it won’t do well. Grab attention with a strong hook. Skip “Hey guys, today I’m going to talk about...” and start with something bold, like “This $5 product clears acne overnight—here’s how!” Use quick cuts, text overlays and eye-catching visuals to keep viewers watching. Connect and captivate: TikTok rewards engagement—more comments, likes and shares mean wider promotion. Focus on connecting with your audience. Reply to comments with video responses, ask questions in captions to spark conversations and encourage stitches or duets to reach new viewers. Building an interactive community makes TikTok more likely to push your content, helping you grow and monetize faster. Transform your bio into a sales-driving machine : Your TikTok bio is a powerful way to drive traffic and sales, so keep it clear and compelling. Let followers know what you offer (e.g. “Helping creators grow on TikTok”), add a call to action (e.g. “Shop my top picks below!”) and use a link-in-bio tool like Linktree, Beacons or TikTok’s built-in link to direct followers to your products, services or affiliate links. Make it easy for followers to click and buy. Balance trends with evergreen content : Trends can get you quick exposure but fade fast. Evergreen content helps you build a loyal, lasting audience. To grow, mix in content that stays relevant over time. In fitness, skip just trendy challenges and focus on tips like "Best core exercises for beginners" or "3 mistakes ruining your squats"—topics people will keep searching for. In fashion, balance outfit trends with timeless style advice. Treat TikTok like a business : To start making money on TikTok, treat it like a brand not a hobby. Use TikTok Analytics to track what works, test content like tutorials, challenges or storytelling and diversify your income streams. Master TikTok’s algorithm to stay visible : TikTok’s algorithm is constantly evolving but some things remain important. High watch time helps boost your reach while comments, shares and duets improve visibility. Posting regularly keeps you on the algorithm’s radar. The more engaging your content, the more TikTok will share it with new users. Balance virality with building a legacy:  Going viral can give you a quick boost in views but it doesn’t lead to lasting success. To make consistent income, focus on building a recognizable brand. Stick to a niche and consistent content style, use the same fonts, colors and editing style to boost brand recognition and share a clear message—funny, educational or inspirational. Work smarter and thrive longer: Creating daily TikTok content can be tiring but you don’t have to wear yourself out. Save time by batch-creating videos in one session, repurposing old content with fresh edits and using TikTok scheduling tools to plan ahead. Stick to TikTok’s rules and stay ban-free : Many creators lose accounts by unknowingly breaking TikTok guidelines. To stay safe, avoid misleading claims (especially for product promos), violating community guidelines like explicit content, or spammy tactics like “comment 10 times to win.” If flagged, your account could get shadowbanned, lowering views, or even permanently banned. Monetize across multiple income streams : To make the most money on TikTok, don’t stick to just one approach—mix it up with multiple revenue streams. Earn through brand deals, affiliate marketing, live gifts, selling your own products and TikTok Creator Rewards. Diversifying your income helps you stay secure if one method slows down. Stay adaptable as TikTok evolves:  TikTok is always rolling out new features, giving early adopters a big advantage. Recent updates include TikTok Shop, a tool for selling products, TikTok Series which lets creators sell premium content and algorithm updates that can impact content performance. Creators who adapt to these changes can stay ahead and boost their monetization efforts. How to make money on TikTok FAQ Can I make money on TikTok? Yes, you can make money on TikTok. However, it's important to note that you won't get rich overnight. It takes time, effort, and a lot of hard work to build a successful TikTok account that can generate significant income. How do I get paid on my TikTok account? The way you get paid on TikTok will depend on the method you choose to monetize your content. When you work with sponsors, you're typically paid through PayPal or direct deposit. If you're using affiliate marketing, you earn commissions through the affiliate network you're working with. And if you use the Creator Rewards Program, you're paid through TikTok's internal payment system. You can also make money with all of these methods simultaneously. How much money can I make on TikTok? The amount of money you can make on TikTok will vary depending on a number of factors, including your audience size, engagement rate, and the method you choose to monetize your content. However, it's possible to make a significant amount of money on TikTok if you build a large and engaged following. How much does TikTok pay per view? TikTok does not directly pay users based on the number of views their videos receive. Until recently, TikTok's monetization program primarily involved the TikTok Creator Fund , where eligible creators received payments between $0.02 and $0.04 for every 1,000 views . But this program was sunsetted in 2023—they've since launched a Creator Rewards Program that allegedly pays better for high-quality content. How long does it take to make money on TikTok? Making money on TikTok can take anywhere from a few months to a year, depending on your content, consistency and audience growth. Success hinges on building a sizable and engaged following. Once you reach 10,000 followers and 100,000 video views in 30 days, you can join the TikTok Creator Rewards Program. Additionally, partnering with brands and selling merchandise can start generating income as your influence grows. Can I make money on TikTok with limited followers? Yes, you can make money on TikTok with limited followers, especially if your audience is highly engaged. You can partner with niche brands for sponsored content, use affiliate marketing to promote products with unique referral links or sell your own products and services directly to your followers. Even with a smaller audience, authenticity and engagement are key to monetizing your TikTok presence. Can I make money on TikTok without showing my face? You can and here are a few ways to consider: Affiliate marketing via bio links Educational content using text/voiceovers Picture-based video content Product demonstrations without showing your face—just your hands How do seasonal trends affect my TikTok earning potential? Holiday seasons (November-December) typically see higher engagement and ad spending on TikTok, which aligns with general consumer and retail trends. You might see a spike in earnings during holiday periods, or just before them—and then a drop during and just after. If your income is dependent on holiday highs and lows, you should plan accordingly. What are the implications of using AI-generated content for TikTok monetization? If using AI generated content on TikTok, you must consider: Mandatory disclosure: Content must be labeled as AI-generated through hashtags or descriptions Automated detection : TikTok uses metadata to identify and flag AI content automatically Monetization restrictions : Pure AI content is considered ow effort and may be removed from monetization programs Higher scrutiny: Platform monitors AI content more closely for misinformation

Launching a hotel? You’re likely focused on quality service, attracting guests and building a dream team. But have you thought about the name? Getting the perfect hotel name isn’t just a how to name a business  task to check off—it’s a big deal. Your hotel’s name is like a first handshake with potential guests, setting the vibe before they even walk in. It should be catchy, easy to say and reflect the experience you’re offering. Luxe, cozy or adventurous—let your name capture your style and your service business idea . Naming your hotel just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. When naming a resort hotel , focus on the experience you want guests to imagine before they even arrive. Resorts often promise relaxation, luxury or adventure, so use words that capture atmosphere and setting, like “cove,” “harbor,” “summit” or “oasis.” Pair these with descriptive terms that hint at comfort, indulgence or escape to create something memorable, such as “Velvet Sands” for a luxury beach retreat or “Summit View” for a mountain-focused getaway. 100+ hotel name ideas, by categories: Unique hotel names Catchy hotel names Professional hotel names Location-based hotel names Modern hotel names Timeless hotel names Clever hotel names Funny hotel names Unique hotel names 1. LuxuriousLodge Retreats 2. SereneStay Accommodations 3. DreamyDestiny Suites 4. WhimsicalWellness Inns 5. EnchantedEscapes Residences 6. BlissfulBoutique Stays 7. TimelessTranquility Accommodations 8. PurePrestige Suites 9. VelvetVista Hotels 10. RusticRefuge Residences 11. CherishedChateau Stays 12. RadiantRetreats Accommodations 13. EtherealElegance Hotels Learn more: How to create a hotel website Catchy hotel names 14. DreamyDestiny Suites 15. WhimsicalWellness Inns 16. EnchantedEscapes Residences 17. VelvetVista Accommodations 18. CraftyComfort Hotels 19. RusticRefuge Suites 20. PaletteParadise Stays 21. UrbanUtopia Accommodations 22. EmberElegance Hotels 23. PiquantPalace Residences 24. DelightfulDesigns Stays 25. CraftyCove Inns 26. LuxuriousLodge Suites 27. RusticRefuge Residences 28. EtherealElegance Hotels Luxury hotel names should convey exclusivity and elegance so think about how your words sound as much as what they mean. Start by choosing imagery that feels refined—precious stones, rare elements or timeless natural features like sapphire, obsidian or ivory. Then pair those with words that suggest sophistication or grandeur such as collection, maison or estate. A name like “Ivory Estate” evokes timeless elegance while “Sapphire Maison” leans into a chic international style. Avoid anything too literal or generic since luxury guests expect subtlety. Professional hotel names 29. ElegantEscapes Residences 30. MasterpieceManor Inns 31. HotelArtistry Studio 32. PurePrestige Accommodations 33. PrecisionPalace 34. The Hotel Artistry 35. ArtisanalAbode Studios 36. LuxeLiving Residences 37. Artisan Hotel Collective 38. PremierPrestige Studio 39. Crafters'Haven Hotels 40. PrimePrestige Studios 41. EliteEscapes Oasis 42. Hotel Excellence Artistry 43. CraftingComfort Legacy Location-based hotel names 44. [City/Neighborhood] Hotel Haven 45. [City/Region] Retreat Residences 46. [City] Artisanal Accommodations 47. [City/State] Hospitality Hub 48. [City/Neighborhood] Cozy Corner Residences 49. [City] Hotel Artistry Marketplace 50. [City/Region] Urban Retreats 51. [City/State] Crafters' Suites 52. [City/Neighborhood] Artistic Abode 53. [City] Urban Hospitality Craftsmanship Note: Replace [City] with your specific location. Modern hotel names 54. UrbanUtopia Studio 55. The Hotel Nexus 56. CreativeComfort Studio 57. ArtisanalAbode Residences 58. NouveauNest Hub 59. PaletteParadise Studio 60. The FreshFactor Accommodations 61. UrbanLuxury Collective 62. Crafters' Studio 63. VibrantVibes Studio 64. ModaManor 65. TrendyTranquility Hub 66. ArtisticJunction 67. PoshParadise Hub 68. CraftyComfort When naming a hostel or inn , start with the feeling you want to create. Some names highlight community, others focus on travel or comfort. Use approachable words like nest, loft, compass or tribe and combine them with imagery that feels welcoming or adventurous. For example, “WanderNest” suggests rest for travelers on the move while “Lantern Loft” creates a cozy picture of gathering and warmth. Timeless hotel names 69. The Eternal Stay 70. ClassicComfort Co. 71. TimelessTranquility Residences 72. VintageVista Studio 73. The Tradition Retreat 74. Time-Honored Hospitality 75. Old World Abode 76. The Classic Hotel Artistry 77. RusticRefuge Residences 78. The Regal Retreat 79. GrandGetaway Studio 80. HistoricHospitality Retreat 81. The Crafting Legacy 82. NostalgicNest 83. The Antique Artistry Clever hotel names 84. CraftyComfort Retreats 85. ArtisticAlcove Stays 86. CraftyCove Creations 87. ArtisanAbode Residences 88. CreativeComfort Craftworks 89. Palette & Paradise 90. CraveCraft Hospitality 91. CraftyConnections Residences 92. ArtisticOdyssey Stays 93. Artistry & Affections 94. Crafty & Captivating Retreats 95. Nosh & Nest 96. Artistry & Amenity 97. ArtisanAccents Abode 98. CraftyDesign Stays Funny hotel names 99. PunnyParadise Residences 100. CraftyComedies Retreats 101. Laugh & Lodge Hotel Artistry 102. SillySerendipity Studios 103. ComicComfort 104. Jokes & Jewels 105. WhimsicalStay Weaves 106. Giggle & Garter 107. Puns 'n' Paradise 108. WittyWeekend Woodworking 109. Grin & Getaway 110. HumorousHospitality Retreat 111. YarnYucks Stays 112. CleverComfort Creations 113. Chuckles & Chateau Boutique hotel names work best when they highlight personality and uniqueness rather than scale or status. Unlike luxury chains, boutique hotels often lean into charm, creativity or a connection to local culture. Think of names inspired by the neighborhood, history or design theme—like “The Lantern House” for a cozy, intimate vibe or “Brick & Bloom” for an artsy, modern space. Word pairings that mix familiar with unexpected can make a name memorable and distinctive. Real-life examples of hotel names Cozy Comfort Resort This resort's name gives off a feeling of relaxation and peace. It effectively conveys the tranquility its owner aims to provide. Vivacation Rental This hotel business, which specializes in condo rentals, chose a name with a clever play on words, creating a whimsical and fun nature for their business. Wailea Beach Villas  This oceanfront hotel business manages to incorporate both a timeless feel, as well as its location within its name. How to choose a hotel business name in 5 steps Choosing the right hotel business name is a crucial step in establishing your brand and attracting guests. Here are five steps to help you choose the perfect hotel business name. 01. Understand your hotel business and audience Before deciding on a business name, you need to be able to define your hotel niche, specialty and unique selling points. From there, you can start to consider the type of services you want to offer and understand who your ideal guests are and what their preferences and expectations for your hotel services are. All of this should be included in your hotel business plan .  02. Brainstorm ideas Start by brainstorming name ideas based on your skills, style and desired target audience. Avoid using generic names and also make sure to choose names that are easy to remember and convey the true essence of your hotel brand. You can work with a business name generator  for further inspiration when coming up with a company name . Additionally, consider using keywords related to your skills or themes to help potential clients understand what your hotel business offers. 03. Check name availability Make sure to check name availability for trademarks and domain registration  using a domain name search tool. Ensure that your business name is not already trademarked or in use by another hotel business in your industry. Additionally, you can also search the United States Patent and Trademark Office (USPTO) database or consult with a trademark attorney. 04. Consider your branding Think about how your business name will look on your hotel services, branding and promotional materials. Your hotel name should be visually appealing and aligned with your style and brand. Take into account the emotional and descriptive connotations of your business name and how it complements your branding and marketing efforts. 05. Test your name Test your top list of hotel names with a small group of trusted friends, family, or even potential clients. Gather the opinions on the names that appeal to them and ones that don’t and decide what you are left to work with in terms of coming up with your hotel business name when starting your business . Once you've decided on your name, you can proceed to create a website to showcase your hotel services — check out these best hotel website builders . Looking for other name ideas? Wedding business name ideas Creative portfolio names Service business names Hotel business names FAQ What are different ways to say hotel? "Hotel" can be replaced with terms like "lodging," "accommodation" or "establishment." For something more specific, use "resort," "spa" or "boutique hotel" to emphasize luxury. For a classic touch, go with "hostelry." "Motel" works well for roadside stays and "guest house" creates a more personal, family-run feel. What should I consider when brainstorming hotel business name ideas? When brainstorming hotel business name ideas, consider your niche, style and target audience. Aim for memorable names, reflect your personality and convey the essence of your hotel services. Should I use my name for my hotel business? Using your name for your hotel business can add a personal touch, especially if you're the face of your brand. However, consider how well it aligns with your brand, style and the message you want to convey. What is an inn vs hotel? Inns are smaller, cozy places that focus on creating a personalized, home-like experience. Hotels, on the other hand, are larger and offer more amenities and services like restaurants, gyms and business centers. Inns give you that warm, intimate vibe while hotels provide a more standardized, all-in-one travel experience. Why is choosing the right hotel business name important? Choosing the right hotel business name is crucial because it's the first impression you make on potential guests. It communicates your brand's identity, sets expectations and can influence guests' perceptions and decisions. How can I make sure my hotel business name stands out in a competitive market? To make your hotel business name stand out in a competitive market, focus on originality, memorability and relevance to your services. Consider incorporating elements that reflect your style and appeal to your ideal guests. What is a fancy word for hotel? "Hotel" works just fine, but if you're looking to elevate your wording a bit, try "hostelry" or "establishment" for a formal vibe. For something more upscale, you can go with "accommodation," "resort" or "spa," depending on what fits best with the amenities offered.