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At its best, animation is all about storytelling. Animation portfolios are of no exception, only that the story in this case is told by means of website design . And while you needn’t concern yourself with a narrative arc or the hero’s journey, a good animation and motion graphics portfolio should grip site visitors with a clear and compelling idea, telling the tale of your art and expertise. To do so, include more than just the final pieces in your portfolio. Show off your storyboards, character designs, style frames, illustrations and more, to help put your work in context. Be sure to also feature your demo reel, so that potential clients can discover your range of skills all at once. You can use a fully customizable portfolio website template to streamline the process of learning how to make a website , or design from scratch using a blank page and these web design portfolio examples for ideas. You may also find it helpful to browse through these top portfolio templates for inspiration. To help you get started on your portfolio website , we’ve gathered noteworthy animation and motion art and design graphics portfolio examples , created with Wix. Here they are, for your inspiration: 14 animation portfolios Hannah Jacobs Yukai Du Rafael Varona Yan Dan Wong Oono Taro Inbal Ochyon Esteban Diacono Daniel Aristizábal MegaComputeur Marco Mori Cheng-Hsu Chung Jon Frickey Jasper Van Gestel Sigrun Hreins 01. Hannah Jacobs British animator and illustrator Hannah Jacobs ’ digital frame-by-frame animations are filled with soft textures, mesmerizing color palettes and seamless transitions. She’s worked with notable clients such as The New York Times, Penguin Books and TED-Ed. Hannah’s animation portfolio features a clean grid layout, with each thumbnail leading to an inner project page. The project pages include the animation itself, accompanied by still frames and a few lines of portfolio copy to contextualize the work and give credit to anyone involved, from the art directors to the producers. 02. Yukai Du Award-winning illustrator and animator Yukai Du’s work is full of vibrant, liquid movements, absorbing us in the swirling and whirling of colorful shapes. Originally from China, Yukai is currently based in the UK and her impressive client list includes brands such as Adobe, Apple and The Guardian. Yukai’s portfolio website welcomes visitors with a large animation loop, setting the stage for her unique style. Alongside each of her animations is a short written description and stills or gifs. She allows us a glimpse into her work process by including storyboards, sketches, and early style frames of her work. Learn more: Sample portfolio websites 03. Rafael Varona Rafael Varona is an illustrator, animator and art director who’s worked with Google and Snapchat, amongst others. Rafael’s professional portfolio launches into a softly colored animation loop that takes up the majority of the screen, on top of which he’s placed, in large letters, his name and expertise - a major homepage design trend. Rafael’s name is repeated on the website’s header, conveniently leading us back to the homepage once clicked. Linking your logo to the homepage is an important website navigation practice, that’s easy to implement and has great value for your portfolio’s user experience. 04. Yan Dan Wong Yan Dan Wong’s website starts off with an animated splash page that shows off her character animation skills early on. This Malaysian freelance designer’s website is brightly colored, full of pink clouds and daisies (notice the website’s cheery little favicon), setting a mood that’s almost contrary to her sensitive and poignant subject matter. On each of her project pages are added goodies to compliment her animated shorts, such as a brief textual background, credits and links to any press coverage, plus a few gifs and behind-the-scenes materials. By providing more in-depth content for each project, Yan paints a fuller picture of her practice and skills, and is able to grab the attention of even those site visitors who don’t immediately press ‘Play.’ 05. Oono Taro Operating from Tokyo, Oono Taro is an illustrator, character designer, and gif animator. The animation on the homepage design is balanced out with inanimate color strips, illustrations, and patterns. This enables the motion to truly stand out, without being overshadowed by too many items competing for viewers’ attention. At the homepage’s footer is an animated loop of two of the characters that appear at the top of the page. These two running, grinning characters help tie the page together. 06. Inbal Ochyon Inbal Ochyon’s animation portfolio greets visitors with a simple, to-the-point message: her name and expertise are written in large type, accompanied by a flying stork for added motion. Below we find Inbal’s showreel, followed by her works in a grid format using the Wix Pro Gallery . Her project pages display an array of gifs and stills with subtle parallax scrolling effects, creating a diversified browsing experience. The navigation menu is minimal, composed of only a ‘Work’ page and an ‘About’ page, which is a recommended practice for designing an art portfolio , or similar type of website , that’s easy to maintain. 07. Esteban Diácono Argentinian motion graphics designer Esteban Diácono has worked with companies such as Apple and Gucci. The top fold of his website features a large, fast-paced reel of his works, leaving no room for confusion as to his line of work. Also on the top fold are a logo made up of Esteban’s initials, together with his full name and speciality - a great tip for boosting your portfolio’s Google ranking. Esteban links to his different social media accounts in his ‘Contact’ page, alongside a gif of dancing characters. Additionally, his Instagram Feed is set up directly on his site (under the appropriately titled page, ‘Lab’), so that his portfolio is always up-to-date with his latest work and experiments. 08. Daniel Aristizábal Colombian animator and motion graphics designer Daniel Aristizábal’s portfolio immediately stands out with its pitch black background. Equally unique is the site’s navigation, starting with its website menu. The menu here is split up into four icons and buttons that are spread across all corners of the screen. The navigation between the different projects is also intriguing. With no gallery or ‘Work’ page, the homepage is one long scroll in which more and more projects seem to materialize into view as we explore further. 09. MegaComputeur MegaComputeur is a French animation collective, whose members are Corentin Yvergniaux, Oscar Malet, and Camille Jalabert. The three friends collaborate in making computer animated shorts (hence the name). Their strong emphasis on character animation shines through in their filmmaking, as well as their website design, with character sheets and other materials from their work process. The homepage is designed with full-width strips, each featuring a still image from a different animated short by the collective. When hovering over any of the strips, the film’s name shows up, resulting in an intuitive navigation system that places the movie’s beautiful artwork front and center. 10. Marco Mori German animator and motion graphics designer Marco Mori is known for his outlandish and grotesque personal style. A fullscreen video on the website’s top fold lets us into his intriguing world, where bizarre 3D characters can be seen dancing, deflating, and popping in ways that no human body ever could. His website’s About page shares some information about the man behind the work, with short text and a photo that puts a face to the name. Also on the page is a list of Marco’s press appearances, so that site visitors can easily read on to find out more. 11. Cheng-Hsu Chung Originally from Taiwan and currently based in Berlin, animator and director Cheng-Hsu Chung has worked with clients like Adidas and the BBC. His animations are at times created digitally and at others times made by hand. But no matter the technique, his work is characterized by a colorful and wild cartoonish look. While making his portfolio , Cheng-Hsu’s website design is simple and its layout minimalistic. Providing a touch of his personal sense of style is his animated logo, composed of shape-shifting typography that ties in with his animation works. 12. Jon Frickey Hamburg-based animator and illustrator Jon Frickey’s personal style is diverse, expertly boasting both a vector illustration and a brush-painted look. His online portfolio merges the different styles into one happy selection of visuals, combining loops, still frames and illustrations. Jon’s award-winning animated short, Cat Days , also has a designated movie website of its own. This one-pager features the film’s trailer, and lists anything from its many reputable awards, to its synopsis and credits. It also includes downloadable files ready for press use, including the movie poster and its press kit. 13. Jasper Van Gestel Belgian animator and illustrator Jasper Van Gestel’s portfolio website is sure to bring up a smile. At the very top of the design portfolio is a gif of an enthusiastic little doggy, wiggling its tail while hitting its laptop keyboard to the sight of a bone flashing on screen. The rest of the page is filled with a grid layout of Jasper’s works, with gifs carefully scattered around the page, ensuring not to lose visitors’ focus by having too much motion in one go. Despite the clean layout, Jasper has made sure to include a brief description of each project, that appears when hovering over the image. 14. Sigrún Hreins Icelandic animator Sigrún Hreins ’ many different projects are all compiled under a bright pink header and footer, two vivid elements that tie the site together. Both the header and footer include Sigrún’s different social media links for easy access. Her ‘Info & Contact’ page gives site visitors some background into her professional skills, motivations and even hobbies. Together with an animated self-portrait, we can begin to get a sense of who Sigrún is as a person, adding a sense of credibility and reliability to her personal brand. Why you should make an animation portfolio website According to Hani Safe, product lead (Showcase) at Wix: "Portfolios are ideal for professionals, individuals or businesses who want to showcase their work in a visually engaging manner to attract clients or enhance their online presence." There are many compelling reasons why you should create an animation portfolio website. Here are some of the most significant benefits: 1. Showcase your talent: A dedicated website allows you to present your work in a professional and organized manner. You can showcase your best animation projects, including reels, demo videos and individual shots. This provides potential employers and clients with a clear understanding of your skills and experience. 2. Reach a wider audience: Your website can be accessed by anyone with an internet connection, expanding your reach beyond local opportunities. This opens doors to potential collaborations and projects from around the world. 3. Build your brand: Your website serves as a platform to establish your personal brand as an animator. You can control the narrative and presentation of your work, creating a unique and memorable online presence. 4. Increase credibility: Having a professional website demonstrates your commitment to your craft and professionalism. It portrays you as a serious and organized individual, which can be a valuable asset in a competitive industry. 5. Generate leads and clients: Your website can act as a lead generation tool. By including contact information and a clear call to action, you can attract potential employers and clients who are interested in your work. 6. Network and collaborate: Your website can be a hub for connecting with other animators, industry professionals and potential collaborators. Joining online communities and forums can further enhance your networking opportunities. 7. Stay up-to-date: Your website allows you to display your latest projects and keep your portfolio updated. This ensures that potential clients always see your freshest work and understand your current skillset. 8. Gain feedback: Your website provides a platform for receiving feedback and recognition on your work. This can be helpful for improving your skills and identifying areas for development. 9. Promote your services: You can use your website to promote your services as an animator. This is especially helpful if you freelance or offer animation services on a project basis. 10. Track your progress: Your website can be a valuable tool for tracking your progress as an animator. By analyzing website traffic and visitor engagement, you can gain insights into what resonates with your audience and identify areas for improvement. Types of animation portfolios Website portfolio: Showcases diverse work with flexibility and customization. Online portfolio platforms: Easy setup with pre-built templates and social media integration. Video showreel: Concise and impactful way to showcase best work visually. Print portfolio: Tangible and professional presentation for in-person meetings. Interactive portfolio: Unique and engaging experience with animation and interactivity. What should an animation portfolio have in it? Similar to a photography portfolio , an animation portfolio should showcase a diverse range of work that highlights your skills, creativity and versatility as an animator. When thinking about how to create an animation portfolio , consider these key elements that an animation portfolio should include: Showreel or demo reel : Start your portfolio with a showreel or demo reel that provides a brief overview of your best animation work. This should be a compilation of short clips showcasing your animation skills, including character animation, motion graphics, visual effects and any other relevant styles or techniques. Individual projects : Feature individual animation projects that demonstrate your ability to tell stories, create characters and convey emotions through animation. Include a variety of styles and themes to showcase your versatility as an animator. Each project should include a description or breakdown of your role in the animation process, including concept development, storyboarding, animation and post-production. Character animation : Highlight your proficiency in character animation by including examples of animated characters with a range of expressions, movements and interactions. Showcasing your ability to bring characters to life through animation is essential for many animation roles, whether in film, television, gaming or advertising. Motion graphics : If you specialize in motion graphics or visual effects, include examples of your work in this area. Showreels or individual projects demonstrating your skills in creating dynamic typography, motion design, transitions and special effects can be particularly impactful. Technical skills : Showcase your technical skills by including examples of 3D animation, rigging, lighting, rendering and compositing if applicable. Providing insight into your technical proficiency can be valuable for potential employers or clients looking for specific skills or expertise.  Animation portfolio FAQ How many pieces should be in an animation portfolio? A solid animation portfolio typically includes 10-15 polished pieces. Focus on quality over quantity to show off your strongest work. Tailor it to the type of animation you’re pursuing, like character design or motion graphics, so it aligns with who you’re pitching to. Think of it as a snapshot of your creative range and skills. Do you need a portfolio to get into animation school? Yes, most animation schools will ask for a portfolio to gauge your skills and creative potential. Don’t stress about perfection; schools are usually more interested in seeing your passion and raw talent. Make sure your portfolio shows your versatility and your ability to tell a story. It’s about showing promise, not being an expert just yet. How to grow an animation portfolio? Start with projects that excite you and experiment with different styles and techniques. Try joining animation challenges, collaborating with others or creating short sequences to fine-tune your skills. Over time, swap out older pieces for new ones to keep your portfolio fresh and reflective of your growth. How long does it take to animate 1 minute 3D? Creating one minute of 3D animation can take anywhere from a few weeks to several months. It really depends on the complexity of the scene, the level of detail and the animator’s experience. Things like character movements, environment design and special effects all add to the process. Remember, quality animation takes time so patience pays off.

Turn your ideas into income with Wix. Secure your domain name → Making money as a freelancer is a great way to take control of your income and schedule, and more people are turning to it as a way to start a business . Whether you want more freedom, need extra income, or hope to turn a passion into a career, freelancing  can open the door to personal and financial independence. TL;DR: how to make money as a freelancer Freelancing gives you the flexibility to turn your skills into income and build a business on your own terms. You can make money in many ways, from creative services like graphic design, illustration and photography to technical work like web development, SEO consulting, programming and IT troubleshooting. Other strong options include content writing, social media management, coaching, virtual assistance and digital marketing. Specializing in areas like eCommerce management, podcast editing, online course creation or translation can help you charge higher rates and stand out. Building a portfolio, setting clear rates, creating strong client relationships and streamlining your workflow are key to staying profitable. You can also scale by adding packages, retainers or outsourcing work to take on more clients without increasing your hours. The fastest way to start making money online is by securing a domain name that fits your brand. With Wix, you can register your domain easily, establish your brand and take the first step toward building a website that attracts customers and generates revenue. Freelance work ideas and how to make more money What you can do How to boost your earnings Real examples Get creative Offer packages or subscriptions, focus on a specific style or industry, add extras like editing or stock sales Logo design, book illustrations, wedding photos, audiobook voiceovers Build and grow online Add ongoing support, mix services like SEO and web design, focus on one platform or ad channel Creating Wix sites, SEO audits, running Facebook Ads, managing online shops Make content that matters Become an expert in your niche, offer full packages from start to finish, create your own content too Writing blog posts, editing podcasts, making YouTube videos Teach and coach Pick a subject you know well, help clients from start to finish, sell your own courses alongside client work Business courses, life coaching, fitness training Keep businesses running Bundle your services into monthly plans, offer advice, create helpful dashboards or automation Managing emails & calendars, leading projects, remote tech support, sales data analysis Special skills for special jobs Focus on industries that pay more, show proof of your work, offer ongoing help Translating legal papers, editing books, coding apps Work with AI tools Use AI to help create content or automate tasks, offer custom AI solutions, build templates or workflows Writing AI blog posts, making chatbots, creating AI-generated art 21 ways to make money as a freelancer The freelancing landscape is diverse, offering numerous paths to monetization. Here are 15 freelancing business ideas, each with insights on how to maximize their profitability. Graphic design Web design and development Content writing SEO consulting Social media management Photography Virtual assistance Video production Voice over work Programming and software development Digital marketing Illustration Coaching and consulting eCommerce management Translation and localization Podcast editing and production Online course creation Book editing or proofreading Tech support or IT troubleshooting Data analysis or reporting Project management 01. Graphic design As a freelancer, you can make money by offering design services for logos, branding materials, or social media graphics. To increase your chance of profitability, create design packages for businesses or offer subscription services for ongoing graphic design work. Graphic designer Kath Anderson uses her online portfolio to share her past work and her openness to new graphic design commissions. In order to make money as a graphic designer you’ll need to create a portfolio website to showcase your work and to show your work. You should also consider building your social media presence in order to market your design work. You can take inspiration from these freelance website examples. Get inspired by these portfolio examples . 02. Web design and development Make money as a freelancer by building websites for clients, or specialize in creating sites on a specific website builder , like Wix. You’ll also need to make your own freelance website to showcase the websites you’ve created and your specific skills or niche. Check out web designer Olya Black’s website . Her freelance work focuses on Wix sites. Websites are a huge part of many businesses' marketing and brand efforts and there’s huge demand for the creation and management of them. 03. Content writing Making money as a freelance writer is a popular online venture and business idea. You can create and write content for company or lifestyle blogs, online publications or websites. It's a flexible way to make money from home . Some freelancers focus on specific niches, tech for example, or lifestyle content. But you can also work across a wide spectrum of topics. Freelance writing can turn into a consistent source of income if you build good working relationships with your clients. However, it can be a competitive field and you’ll need to be able to stand out and deliver high-quality work in order to make money as a freelance writer. If you’re looking to make money as a freelance writer, you'll need a portfolio website but you could also consider starting a blog . It’s easy to get one set up with a blog maker , like Wix and it’s a great way to not only market your writing and content creation skills but it can also be something that, with a dedicated readership, can be monetized either through ads or sponsored content. 04. SEO consulting SEO (Search Engine Optimization) consulting is one way to make money as a freelancer. If you have SEO experience you can channel that into building up a client base and working freelance. Many companies have a need for SEO consulting, strategy and work but don’t necessarily have the budget or resources for an in-house team. This is where freelance SEO experts come in. Most SEO work, if not all, can be done online, making this a flexible way to make money that can be done from anywhere in the world. If you’re looking to make money through freelance SEO work, it’s a good idea to build case studies of how you’ve helped websites and brands rank well. You can also build test websites to test SEO best practices and strategies, which can then be used to market your skills and experience. If you’re looking to make money as a freelance SEO, we recommend following some of these industry giants for strategies, tips and more. Mordy Oberstein Crystal Carter Barry Schwartz 05. Social media management There are other ways to make money as a freelancer when it comes to digital and online marketing and social media management is one of the most popular and in-demand services. It broadly involves managing the social media accounts of brands, while also creating new content and engagement strategies. You’ll need to offer tracking and reporting as well. If you’re looking to become a freelance social media consultant, it’s worth making sure you have a strong social media presence across a wide range of platforms. The best way to prove your social media marketing skills is through your own social media success and following. Looking for more inspiration: How to make money on YouTube How to make money on Instagram How to make money on TikTok How to make money online 06. Photography A photography business is a well-known way to make money as a freelancer. There are many different areas to specialize in, from weddings and events to products or real estate. If you’re looking to start a photography business, you’ll need a photography website to show your work and to manage your services. Like this photography website and portfolio from El Gallo Photography . You can also diversify and expand on the ways you make money as a photographer by selling your photos to stock image websites, by selling your images via your website or by offering photo editing services to other photographers and creatives. Photography is a great freelance career for someone looking to retain creative control and who wants a flexible work schedule. 07. Virtual assistance As more and more work can take place online and remotely, virtual assistance has become an increasingly popular way to make money as a freelancer. Starting a virtual assistant business involves providing administrative support to businesses. It could be answering calls for them, organizing paperwork or spreadsheets, or even bookkeeping for more specialized needs. A great way to make money with this type of freelance work is by creating packages of your services, to ensure consistent income and to retain clients. You can also offer tiered pricing for different levels of administrative support. 08. Video production Video is in high demand, both from marketing agencies and big brands. Because of this, creating and producing video content can be an effective way to make money as a freelancer. It can be promotional videos for product launches, educational content for brands or advertisements for small and large businesses. You can offer end-to-end services from scriptwriting to post-production, or just parts of the process - for example, just the scriptwriting, or just the filming, depending on your specific skills. 09. Voice over work Looking for a fun way to make money as a freelancer? If so, voice-over work might be just the thing. You can lend your voice to commercials, audiobooks or video games. It’s definitely advisable to create a portfolio, use these portfolio templates to get started, showcase your past work and share with casting agents for potential new work and projects. Voice-over work can be pursued as a freelance career or as a side hustle, alongside long-term regular employment or other freelance work, such as being an extra in film or TV or starring in commercials. You might also want to consider how to make money as a model , as a freelancing gig. 10. Programming and software development Making money as a freelancer specializing in programming and software development can build into a very successful career that can be fully remote. It can involve developing custom software solutions, mobile apps or online games. Some freelancers work with multiple clients, others might choose to work with one large company as a freelancer, it all depends on your niche and available opportunities. You’ll need to have some experience in programming to make this type of freelancing work. 11. Digital marketing There are many ways to make money as a freelance digital marketer. In part because the field of digital marketing is so broad and can cover so many different services, from PPC advertising to email marketing or content marketing. You can choose to offer services in all of these different marketing branches or specialize in a particular niche. It all depends on your particular skills and experience. Making money as a freelance digital marketer can be difficult, as the industry is highly competitive and this is a much sought-after freelance role, as it often means consistent, high-income and flexible, remote work. You’ll need to provide high-quality work and deliver results in order to retain clients and earn new ones. Learn more: How to start a marketing business 12. Illustration If you’re artistic and looking to make money as an artist and freelancer, consider creating custom illustrations for books, websites, or products. Illustrator and graphic designer Juliette van Rhyn uses her website to showcase her award-winning work. Van Rhyn says of her portfolio: “I wanted to develop a look and feel for my website that reflected the characteristics of my work; I opted for a playful, offbeat layout, using colors found in some of my posters. My aim was to make my website feel like one of my designs in its own right, to create a cohesive identity that gives a strong sense of what I offer as a designer.” You could also consider starting a print-on-demand busines s, or website, in order to sell your own illustrations on merchandise ranging from mugs to t-shirts to hats. This can be a low-investment business idea to start which allows you to balance your creative passions with making money. 13. Coaching and consulting Starting a coaching business , or a consulting venture , can be an effective way to make money as a freelancer. Coaching could cover anything from sports to life coaching, fitness and career advice. Consulting is usually more business-focused and tends to involve providing specific support or strategies for business growth and management. Both are great ways to make money as a freelancer for people with the necessary skills and expertise to impart to other people who need or may benefit from them. Both services can be offered to individuals, to groups you run yourself, or to corporate groups within companies. If you’re looking to make money as a freelance coach or consultant, consider creating a website with booking capabilities or scheduling software in order to help you better manage clients and groups, while growing your business. 14. eCommerce management If you have experience running an eCommerce website or eCommerce business , offering your services to other businesses can be a way to make money as a freelancer. This can involve helping businesses and brands set up and manage their online stores. You can choose to specialize in working with multiple platforms or specialize in one, such as Wix. Part of this service might include helping promote the eCommerce site you’ve set up which can mean consistent work with the same client, even after the online store is up and running. If you’re looking to make money as a freelancer this way, it’s also advisable to set up and run your own eCommerce business, not only to hone and practice your skills and experience but to be able to show future clients the impact you’re able to create and deliver. Choose from a number of best ecommerce platforms to get started. 15. Translation and localization If you’re fluent in more than one language, translation and localization services are in demand as businesses expand globally. Companies need accurate translations for websites, documents and product descriptions to connect with international customers. Specializing in industries like legal, medical or technical translation can help you charge higher fees. Adding localization—adapting content for cultural nuances—makes your service even more valuable to clients. 16. Podcast editing and production Podcasts continue to grow, and many creators need help with editing, show notes and publishing episodes. If you’re skilled with audio tools and storytelling, this is a profitable niche. You can boost earnings by offering full production packages, guest booking or podcast marketing. Partnering with podcast networks or established creators can also bring consistent work. 17. Online course creation Online education is booming, and businesses and creators need help building and launching courses. This work includes structuring lessons, creating learning materials and setting up platforms. You can raise rates by specializing in a specific niche like coaching or wellness and offering start-to-finish support. Building your own courses alongside client projects is another way to grow revenue. 18. Book editing or proofreading Self-publishing authors often hire freelancers to edit and proofread their books before launch. This work requires strong grammar skills and attention to detail. Offering multiple levels of editing—from developmental edits to final proofreading—can help you increase earnings. Working with publishing companies or marketing yourself in writer communities can lead to steady projects. 19. Tech support or IT troubleshooting Small businesses often need help managing software, fixing tech issues or improving cybersecurity. Freelance IT support is flexible and can be done remotely. Bundling services into monthly support packages ensures predictable income. Offering additional services like software training or system upgrades can make your work even more profitable. 20. Data analysis or reporting Businesses generate a lot of data but often don’t know how to use it effectively. Freelance data analysts help companies understand metrics and make better decisions. Focusing on a specific industry like eCommerce or healthcare allows you to become an expert and charge premium rates. Creating easy-to-read dashboards or reports is another way to add value. 21. Project management Many businesses need freelancers to manage projects, coordinate teams and ensure deadlines are met. This role is perfect if you’re organized and comfortable with tools like Trello or Asana. You can stand out by specializing in a type of project such as software launches or marketing campaigns. Offering consulting alongside active management can help you bring in higher-paying clients. How to get started with making money as a freelancer Embarking on a freelance career involves several key steps. Here's how to lay the groundwork for a successful freelancing business. Identify your skills and market demand: Start by taking stock of your skills and expertise. But then don’t neglect to research the market to understand where there's demand for your services and how you can differentiate yourself from competitors. You might find your specialist niche is highly competitive, in which case you’ll need to find a way to stand out from the crowd or offer something different. For example, SEO consulting can be highly competitive but certain niches which require a higher level of expertise or experience, such as SEO for medical sites, may be unique enough for you to stand out and capture clients. License and register your business: Choose a business structure and register your business if necessary. Then sort out any licenses or permits required. Consider consulting with a legal professional to ensure everything is in order as requirements for working as a freelancer can vary from state to state and country to country. Create a portfolio: Build and publish a freelance website that showcases your best work and if necessary a variety of your work as well - start with a portfolio template . This online showcase of your work will serve as proof of your abilities and help potential clients visualize your services and their potential impact. Reviewing sample portfolio websites can also give you inspiration for layout, structure and how to present your work effectively. Determine your pricing: Pricing is an important decision to make as a freelancer. You’ll need to decide on your rates based on experience, the value you provide and market standards. It may be that clients are willing to pay a premium for high-quality services and it's important to take this into account. It’s also possible to consider offering different pricing structures, such as hourly rates or project-based fees. Network and market your services: In order to market your services you’ll need to leverage social media, attend industry events and join online communities to network with potential clients and other freelancers. If you plan to make money as a freelancer you’ll need to use content marketing, email campaigns and other strategies to promote your services. Establish a workflow: Invest in tools and software to manage your projects, finances and communication efficiently. Having a solid workflow will help you stay organized and professional. This could include booking tools or payment systems to streamline running a freelance venture. What makes freelancing profitable To make money as a freelancer, it's crucial to define what makes freelancing profitable. A profitable freelancing business is not just about earning money it's also about creating a sustainable business model that allows for growth and stability. Here are four key aspects that define a profitable freelancing business. Specialization and expertise A freelancer who specializes in a niche market or possesses a high level of expertise can command higher rates and attract clients looking for specific skills. Specialization leads to a better understanding of the market, more targeted marketing strategies  and the ability to provide exceptional value to clients. Efficient business management Profitability or making money is also about how efficiently you can run your business. This includes having effective systems and processes in place for tasks such as invoicing , project management and client communication. Streamlining these operations saves time and resources, allowing you to focus more on revenue-generating activities. Strong client relationships Building and maintaining strong relationships with clients can lead to repeat business, referrals and a steady income stream. A profitable freelancing business often has a loyal client base that trusts the freelancer's work and is willing to pay for their expertise. Scalability Lastly, a profitable freelancing business is one that has the potential to scale. This could mean outsourcing certain tasks, offering new services or even productizing your services to serve more clients without a proportional increase in workload. It could also mean choosing a scalable business idea  from the start. How to make money as a freelancer FAQ What services can I offer as a freelancer to make money? You can offer any service that matches your skills and meets a market need. This includes writing, graphic design, web development, consulting and more. Assess your strengths and research market demand to find the right fit for you. If you already have a career in a particular field, consider if it can be turned into a way to make money as a freelancer. How do I find my first clients? Start by networking with your existing contacts, including friends, family and former colleagues. Use social media platforms, freelance job boards and attend industry events to connect with potential clients. Also, consider offering your services at a reduced rate to build your portfolio. Should I quit my job to start freelancing? It's often safer to start freelancing as a side hustle before transitioning to full-time. This approach allows you to build your client base and income stream while still having financial security. Making money as a freelancer can take time, so it’s best to be prepared. How do I set my rates as a freelancer? Research what others in your field are charging and consider factors like your experience, the complexity of the work and the value you provide. It's important to set rates that are cIt's often safer to start freelancing as a side hustle before transitioning to full-time. This approach allows you to build your client base and income stream while still having financial security. Making money as a freelancer can take time, so it’s best to be prepared. Your goal is to make money, so profitability and rates that create that are essential. Can I make money while freelancing and traveling? Yes, many freelancers work while traveling, as long as they have access to reliable internet. It’s a route popular with digital nomads. It will involve making sure to plan time zones with clients carefully

Ready to let your work shine? Build your portfolio →  Looking for fashion portfolio examples to inspire your own? An online portfolio is essential for showcasing your work, attracting the right opportunities and expressing your unique style. Portfolio builders like Wix have simplified how to build a website , making it more accessible than ever. With a free website maker , specialized templates, a drag-and-drop interface and tools designed for fashion designers, you can create an amazing site on your own. Below, we’ve curated 12 fashion portfolio examples that highlight different styles, approaches and ways to market your work effectively. Creating a portfolio has never been this easy. With Wix’s AI Website Builder, you can have a fully personalized website up and running in minutes. Just share a few details about your vision, and let Wix’s AI take care of the design, customization and launch. It’s quick, smart and tailored to showcase your work beautifully. Don’t wait–let AI do the heavy lifting while you focus on creating and sharing your best work. TL;DR: fashion portfolio examples A standout fashion portfolio isn’t just a showcase of your work—it’s a statement about your creative identity. In this guide, we highlight fashion portfolio examples that blend strong visuals with smart design choices, helping each creator present their style, expertise and personality with clarity and impact. You’ll find inspiration across different fashion niches, plus tips on how to craft a portfolio that feels both personal and professional. Whether you’re a stylist, designer or fashion student, this guide can help you build a portfolio that opens doors and keeps your work top of mind. How we chose the fashion portfolio examples What we looked for Why it stood out High-quality visuals Strong photography and clear presentation of work Unique brand identity A portfolio that feels distinct and authentic Simple, polished layout Easy navigation and clean design that supports the content Clear storytelling About pages, captions or copy that contextualize the work Mobile-friendly experience Seamless browsing on all devices What is a fashion portfolio? A fashion designer portfolio is a curated showcase of your best work and creative journey in the fashion industry. It serves as both a visual resume and a powerful marketing tool that demonstrates your design skills, unique design aesthetic and technical expertise. Learn more: What is a portfolio? You can use it to highlight your versatility, technical proficiency and ability to translate creative vision into wearable designs. For instance, you might display finished products, beautiful fashion illustrations or flat sketches. Additionally, you can document your entire design process, sharing everything from concept mood boards to tech packs to impress potential clients and fashion recruiters. Learn more: How to make a fashion portfolio How to create a modeling portfolio Portfolio names How to create a marketing portfolio How to build a blog Sample portfolio websites Website ideas Portfolio examples 11 best fashion portfolio examples built on Wix Em Kennedy Samantha Tsui Grace Hanley Cecilia Wolf Deanna McNally Elinor Hauser Katherine Alvarez Kelly McKeefrey Zhenying Xiao Remy Lusk Jeanine Clarkin 01. Em Kennedy Infusing her portfolio with sage-green branding, Em Kennedy  brings her personal style and SoCal influence to life. The site effectively separates stills and motion work, showcasing commercial projects for brands like Staples, Cox and Disney. Her background in cultural anthropology and fashion education adds depth to her styling approach. 02. Samantha Tsui Traditional and contemporary join forces in Samantha Tsui ’s striking portfolio, where her East-meets-West aesthetic unfolds through full-screen imagery of her collections. The dark, elegant interface highlights her architectural silhouettes and intricate prints, while clear navigation makes her “Lilies under the Moonlight” and “Blue Porcelain” fashion projects easily accessible.  03. Grace Hanley At the intersection of sportswear and sophistication, Grace Hanley ’s portfolio employs a clean grid layout to showcase her activewear designs for Tommy Hilfiger. The minimalist black-and-white interface effectively organizes her work into distinct categories while maintaining a professional, contemporary aesthetic.  04. Cecilia Wolf Cecilia Wolf ’s website artfully presents her Fashion Institute of Technology (FIT) thesis collection through a combination of runway photography and press coverage. The portfolio’s elegant navigation system allows visitors to explore her fabric manipulation techniques and embroidery work while maintaining focus on her innovative approach to traditional tailoring. 05. Deanna McNally Deanna McNally ’s portfolio site leads with striking collection imagery that embodies her “making the ordinary extraordinary” philosophy. The clean, modern aesthetic effectively showcases her sustainable “Collageable” thesis collection, while the straightforward navigation allows visitors to quickly learn about her technical skills and industry experience.  06. Elinor Hauser Dark and dramatic describes the first impression of Elinor Hauser ’s portfolio, where her diverse skill sets come together. From detailed fashion illustrations of six distinct collections to comprehensive documentation of her Tommy Hilfiger internship, the intuitive navigation lets visitors explore her creative and technical expertise in menswear and womenswear design. 07. Katherine Alvarez Katherine Alvarez’s portfolio website artfully balances editorial photography with technical expertise through her “Da Capo” collection. The clean, gallery-style layout effectively showcases both professional work (technical flats, trend analysis) and creative projects, while the dramatic fashion photography against ethereal backgrounds demonstrates her artistic vision.  08. Kelly McKeefrey Versatility defines Kelly McKeefrey ’s digital presence, with a portfolio that spans styling, visual merchandising and travel photography. The minimalist layout lets her creative vision shine through curated fashion editorials and retail displays, while her background in fashion merchandising at SUNY Buffalo State College and communications at FIT informs her sophisticated aesthetic. 09. Zhenying Xiao From costume design to streetwear, Zhenying Xiao ’s comprehensive portfolio masterfully presents her range through clearly organized sections. The clean, dark interface draws focus to her signature “Ethereal Mystique & Radiant Flora” collection, while integrated technical specs and sketches demonstrate her comprehensive design process. The site’s intuitive navigation effectively highlights both her creative concepts and technical expertise. 10. Remy Lusk Remy Lusk ’s portfolio site effectively combines whimsy and professionalism through its signature pink branding and intuitive layout. The site thoughtfully organizes her diverse fiber arts work, from handmade knitwear to pattern designs, while her shoppable portfolio showcases both creativity and commercial viability. 11. Jeanine Clarkin Culture and couture intertwine in Jeanine Clarkin’s portfolio, where her role as a pioneering Māori fashion designer shines through a clean, gallery-style layout. The website seamlessly integrates her contemporary collections, “Te Aho Tapu Hou” exhibition documentation and eCommerce platform while highlighting her role as a fashion activist championing indigenous design and sustainable practices. How to design your fashion portfolio website You can tell your own color story by designing a fashion portfolio website that reflects your unique aesthetic. 01. Set your website foundation While there are several options for creating your site, a website builder  like Wix that specializes in portfolio websites makes it easier. In fact, Wix even offers an AI website builder  to help you create your site quickly.  Explore some of the best fashion website builders out there. After choosing where you want to build your website, make a domain name search , look up web hosting ( free web hosting , if possible) and start website development . Learn more: Domain name Website infrastructure Website title Web page Website traffic Web address URL Web server 02. Design with purpose Select a template for your online portfolio  that aligns with your aesthetics while prioritizing straightforward navigation and fast loading times. Study examples of fashion portfolios to understand effective layouts and features. Focus on creating essential pages that every online fashion portfolio needs: Homepage with featured work Portfolio gallery with categories About page with your story Contact information 03. Organize your work Create distinct sections that showcase different aspects of your talent. Your navigation should guide visitors naturally through your collections, technical designs and commercial projects. Remember to organize your web content  hierarchically: Latest collections first Best work prominently featured Clear categories for different styles 04. Launch and optimize Before going live, test your site thoroughly across all devices. Ensure images load quickly and navigation works seamlessly on both desktop and mobile.  Consider how to monetize a website  through e-commerce integration if selling designs directly. Finally, implement proper website management  practices to maintain your site's professional appearance and functionality. Learn more: How to create an online portfolio Types of websites Web design portfolio examples What is web design ? What to include in a fashion portfolio A strong fashion portfolio highlights your creativity, technical skills and design process. Focus on these key elements to make your work stand out: Curated projects: Select up to 10 of your strongest, most cohesive projects that best demonstrate your abilities. Focus on quality over quantity to make a clear impact. Inspiration and concept development: Use mood boards and research materials to show your creative process. Mood boards can highlight key inspirations, color palettes, fabrics and design elements, while collages, notes and concept sketches demonstrate how your ideas develop. Design and technical work: Include both artistic illustrations and detailed technical flats. Add tech packs with information on stitches, seams and construction, and showcase your digital skills in programs. Finished products: Display high-quality photographs of your completed garments, whether from editorial shoots or lookbooks. Include before-and-after photos from fittings to demonstrate problem-solving and attention to detail. Specialized skills: Highlight unique techniques like hand-stitching, beading or fabric manipulation. If you have photography skills, include a small section to showcase how this complements your fashion work. Fashion design portfolio tips Creating a standout fashion design portfolio requires a strategic blend of creativity and professionalism. Here are a few tips for creating an impressive portfolio: Document your full design process: Transform your creative journey into a compelling narrative. Include everything from initial inspiration to final execution. Strong portfolios feature mood boards, sketches, pattern work and construction details. Invest in professional photography:  Make every image count. Your portfolio demands magazine-quality photography that showcases your work at its best. Combine editorial shots, professional photos and styled lookbooks. Create user-friendly, strategic navigation: Design your portfolio’s structure with intention. Guide visitors through your work using clear categories and logical progression. Organize projects to highlight your strengths while ensuring easy access to all content. Develop a strong brand identity:  Craft a distinctive visual style that sets you apart. Your portfolio’s design should reflect your aesthetic vision while maintaining professional polish. Showcase professional growth:  Curate your work strategically to demonstrate evolution. Feature projects that highlight both commercial success and creative innovation. Include collaborations, press features and industry recognition. Make your portfolio responsive:  Ensure fast loading times and flawless functionality across all devices, including mobiles and tablets, as over 60% of internet traffic  originates from mobile devices.  Craft an impactful bio:  Tell your story with purpose and precision. Write a bio that clearly communicates your design philosophy and expertise. Focus on achievements and specializations that matter to your audience. Fashion portfolio examples FAQ How to prepare a fashion portfolio? Curating your best work is key to creating a standout fashion portfolio. Choose projects that showcase your unique skills, style and perspective. Organize them into clear sections and invest in professional photography to present your designs in the best light. By using Wix, one of the best portfolio website builders , you can create a polished digital fashion portfolio without much effort using its customizable templates made specifically for fashion designers. What does a fashion portfolio include? A strong fashion portfolio typically includes up to 10 curated projects that demonstrate the breadth of your abilities. You can showcase your best work, such as finished products, editorial images, fashion illustrations and technical sketches. Beyond that, include an About page summarizing your background and design approach, along with contact information. How do I write About Me in a fashion portfolio? Your About Me section should introduce you as a fashion creative and communicate your unique design philosophy. Open with a strong statement about what drives and inspires you—whether you’re an in-house or freelance fashion designer. Briefly summarize your professional fashion design career, highlighting key achievements and explaining how your background informs your work. Aim for a clean layout and engaging visuals that reflect your personality and style.

Turn your ideas into sales and start selling with Wix eCommerce →   Looking for the perfect AI eCommerce builder? The right tool can make all the difference when it comes to creating an online store that’s fast, intuitive and conversion-ready. Whether you’re starting a small boutique or scaling a full-fledged eCommerce platform , understanding which features matter most will save time, boost sales and future-proof your online business. Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. TL;DR: AI eCommerce builder With today’s AI website generator  technology, you can design a professional site in minutes and leverage advanced AI features for website  without needing coding experience. Here’s a quick snapshot of what makes a top AI eCommerce builder: AI-powered design suggestions : Automatically create website layouts , color schemes and typography tailored to your brand. Product management : Upload, organize and manage your inventory with AI-assisted tools. Marketing automation : AI marketing automation -driven email campaigns, social media integrations and personalized offers. AI chatbots & customer support : Provide real-time assistance to boost conversions and reduce abandoned carts. Analytics & insights : Smart reporting that helps you understand traffic, sales trends and customer behavior. Feature Why it matters Example benefit AI design generator Easy and fast website creation Professional layouts in minutes Product & inventory management Keeps your eCommerce platform organized Quick uploads and automated categorization Marketing automation Drives sales through personalized AI recommendations Automated email campaigns & promotions AI customer support Enhances user experience with instant responses Reduced abandoned carts, better conversion Analytics & insights Provides actionable insights for growth Understand your audience & optimize strategies Wondering  how does an AI website builder work  behind the scenes? The best tools combine user input, industry data and machine learning to continuously improve layouts and recommendations as your site evolves. What features to look for in an AI eCommerce builder When choosing from the best AI website builders , the right features will save you time and help your store stand out. Here’s a breakdown of the most important capabilities to prioritize: AI-powered design and customization Product management and inventory automation Marketing and sales optimization Customer support and AI chatbots Analytics and insights 01. AI-powered design and customization Your online store’s first impression can make or break a sale, which is why AI-powered web design is one of the most important features to look for in an AI eCommerce builder. Instead of starting from a blank canvas, AI can generate layouts, color palettes, fonts and section structures based on your industry, goals and brand personality. This dramatically shortens the time it takes to go from idea to live store, especially if you’re still figuring out how to start an online store . Advanced builders also let you refine the results by answering questions or tweaking inputs, using AI prompts for website building  to shape everything from homepage layout to product page structure. The best AI eCommerce builder balances automation with flexibility, so you can adjust designs manually without losing the benefits of AI assistance. This is especially useful when creating conversion-focused eCommerce website design  that works across desktop and mobile. "When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world, and the technology is expanding into everything we do." - Marine Levy Belder, product marketing manager at Wix 02. Product management and inventory automation Managing products efficiently is at the core of any successful eCommerce site. A strong AI eCommerce builder simplifies this by offering bulk product uploads, smart categorization and inventory tracking that updates automatically as orders come in. AI can also help optimize product pages by suggesting titles, descriptions and pricing strategies based on performance data. Look for platforms that seamlessly connect product management with your online shopping cart , ensuring a smooth experience from browsing to checkout. AI-driven automation reduces manual work, minimizes errors and helps you scale faster, especially as your catalog grows. This becomes even more valuable when paired with reliable eCommerce hosting  that keeps your store fast and secure during traffic spikes. AI can also recommend prompts to use with AI website builder  tools to improve product descriptions, highlight benefits and align copy with buyer intent. 03. Marketing and sales optimization AI eCommerce builders don’t just help you build a store, they help you sell. Built-in marketing tools and SEO features powered by AI can automate email marketing campaigns, personalize product recommendations and trigger discounts based on customer behavior. These AI eCommerce builder features are essential if you’re learning how to start an eCommerce business and want early traction without a large marketing team. Some platforms also borrow capabilities from the best AI landing page builders , using AI to test layouts, headlines and CTAs to maximize conversions. When paired with smart SEO and social media integrations, AI-driven marketing tools help turn casual visitors into repeat buyers with less guesswork. "I believe AI will have the biggest impact on marketing through personalization. This could include things like personalizing language or even tailoring thumbnails to individual preferences. Low-level assets, such as banners or Facebook ads, will become highly dynamic. You won’t need someone to manually create the same ad in 50 different languages. Instead, you can design a single ad as a placeholder, and AI will handle the rest, including generating the text." - Shachaf Rodberg, Wix marketing trend analyst For new sellers, AI marketing automation can be a shortcut to understanding traditional vs AI website builder  workflows, showing just how much time and optimization AI can save. 04. Customer support and AI chatbots Fast, helpful support plays a major role in eCommerce conversions. AI-powered chatbots can answer common questions, recommend products and guide shoppers through checkout, all in real time. This reduces friction and keeps customers from leaving your site when they need quick answers. More advanced AI chatbots learn from previous interactions, improving responses over time and offering insights into customer pain points. This level of support is especially helpful during peak sales periods or when you’re managing a store solo. Many platforms also pair chatbots with smart tools like a domain name generator , helping new business owners move from idea to live site faster. 05. Analytics and insights AI-powered website analytics turn raw data into clear, actionable insights. Instead of digging through dashboards, AI highlights trends like best-selling products, drop-off points in checkout and customer lifetime value. This makes it easier to refine your strategy as you grow. The best AI eCommerce builders use these insights to recommend next steps, such as updating layouts, adjusting pricing or launching new campaigns, so you’re not just tracking performance, but actively improving it. If you’re exploring Wix specifically, understanding what is the Wix AI website builder  can help clarify how AI-driven insights connect design, marketing and performance in one platform. Additional features to consider for your AI eCommerce builder When you’re choosing an AI eCommerce builder, it’s not just about flashy design tools and automation, you also need a foundation that supports real business growth. Today’s top builders combine intelligent AI capabilities with seamless backend infrastructure so you can manage orders, online payments , shipping and expansion without bottlenecks. And the numbers back this up: as of 2025, around 89% of retailers are already using AI technologies , from chatbots to product recommendations, and companies using AI strategies report measurable gains in customer satisfaction and revenue. Here’s what to consider: Seamless payment, shipping and store operations The best AI eCommerce solutions connect effortlessly with major payment gateways and delivery services, so your customers get a frictionless checkout and you can process orders with fewer errors. This kind of integration matters because modern shoppers expect fast, simple transactions, and it can directly impact conversions and customer loyalty. Built-in scalability and growth tools Even if you’re building your first store, think ahead. A scalable platform helps you expand product offerings, manage spikes in traffic and implement upselling or cross-selling strategies without custom coding. AI features can automate product recommendations, inventory suggestions and even forecast demand, meaning your store can grow while you stay focused on your customers. Ready to put AI to work?  Turn these features into a real, high-performing online store by learning how to make a website  with an AI eCommerce builder that does the heavy lifting for you. Wix AI eCommerce builder: build, launch and grow your online store Wix offers a powerful AI eCommerce builder designed to support every stage of building and running an online store, from setup to scale. Instead of juggling multiple tools, Wix brings AI-driven site creation, eCommerce management and marketing features together in one platform, making it easier to move from idea to live store faster. This includes: A tailored site structure A homepage layout designed for selling Product-ready pages you can customize right away From there, you stay in full control. You can fine-tune everything using a visual editor, while AI continues to offer suggestions that improve layout, content flow, and overall usability. If you need expert help beyond AI, you can also tap into the Wix Marketplace  to work with vetted professionals for design, development or eCommerce website optimization . On the eCommerce side, Wix brings all your selling tools into one place. Instead of switching between platforms, you can manage your store from a single dashboard, whether you’re launching a dropshipping website , selling physical products or expanding into new revenue streams. You can manage: Products and inventory Payments and checkout Shipping and order fulfillment Wix also makes it easy to grow beyond standard products. You can use the same platform to sell custom merch , offer digital products or sell subscriptions , all without rebuilding your site or adding complex integrations. AI also supports your marketing efforts by helping you: Create optimized product descriptions Identify layouts that drive conversions Understand customer behavior through actionable insights What makes Wix especially valuable is how accessible it is. It’s built for users of all levels, whether you’re launching your first online store or scaling an established business. You get flexibility, control and AI assistance without needing technical expertise or relying on multiple third-party tools. “Partnering with Wix is a natural fit for us, as we’re both dedicated to supporting eCommerce business owners and brand builders who are crafting exceptional shopping experiences.” - Chris Victory, head of partnerships at Printful Try Wix  to build your AI-powered eCommerce store and see how quickly you can go from concept to checkout-ready. AI eCommerce builder FAQ What is an AI eCommerce builder and how does it differ from a regular website builder? An AI eCommerce builder is a platform that combines traditional website creation tools with artificial intelligence to automate design, product management, marketing and analytics. Unlike standard builders, it offers AI features for website personalization, predictive insights and automated workflows, making how to make a website for an online store faster and smarter. Can I use an AI eCommerce builder without coding experience? Absolutely. Most AI eCommerce builders are designed for users of all levels. Wix combines a drag-and-drop website builder with AI website generator functionality and guided setup flows, making it easy to launch a fully functional eCommerce site without writing a single line of code. From site structure to product pages and checkout, AI helps simplify each step of the process. Which AI features are essential for boosting sales? Key features include AI-driven product recommendations, automated marketing campaigns, predictive inventory management and AI chatbots. These tools not only enhance the customer experience but also increase conversions and customer loyalty.

The perfect domain is just a click away :  claim your domain→ Starting a Limited Liability Company (LLC)  in Indiana presents an exciting opportunity for entrepreneurs. This article is designed to guide you through the process of forming an LLC in the Hoosier State, from coming up with a business name , to understanding the costs and benefits involved. Whether you're a seasoned business owner or new to the entrepreneurial world, understanding how to go about forming an LLC for your business idea is crucial. As we delve into the details of how to start a business , remember that incorporating an LLC is not simply completing legal documents the ultimate aim is establishing a stable, profitable business. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. How to start an LLC in Indiana in 7 steps Pick your business name Choose your registered agent Obtain relevant state business permits File Articles of Organization Draft your LLC operating agreement Apply for an EIN and pay relevant taxes Organize your annual reports 01. Pick your business name To start a business in Indiana , the first thing you need to do is choose a name for your LLC. This isn't just a creative process but a legal one as well. It's important to ensure that your chosen name ends with "LLC," "L.L.C.," or "Limited Liability Company" to comply with state requirements. Your business name should be unique and not too similar to other names on record with the Indiana Secretary of State .  When you’re planning how to create a website , don’t forget to secure a domain name for your business. You can use a domain finder  t o do this. For branding it's best if your domain and business name are the same, or very similar. Tip:  If you're having trouble coming up with a unique name for your business, consider using a business name generator . 02. Choose your registered agent Every LLC in Indiana must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered or statutory agent must be available during regular business hours and have a physical address in Indiana in order to fulfill the role requirements. They'll be expected to handle important and confidential business documents, so making sure they're reliable is paramount. If you're starting a business in Indiana you can use INBiz. Its Indiana's one-stop business portal, providing a platform for businesses to handle various state-related processes. Managed by the Indiana Secretary of State, it allows users to register a business, file business entity reports, obtain permits and licenses and manage other regulatory requirements. INBiz streamlines all interactions with multiple state agencies — making it easier for entrepreneurs and business owners to start, operate and grow their businesses within the state. Need help setting up your LLC? Wix has partnered with LegalZoom ,  the No. 1 choice for online business formation to help you start, run and grow your business. There is also a federal agreement for starting an LLC regardless of your state: What:  The Beneficial Ownership Information report. Where:  FinCEN.gov. Deadline:  You have 90 days after your LLC is approved to file this. Cost:  Free. 03. Obtain state business permits Depending on the nature of your business, you may need specific permits or licenses to operate legally in Indiana. These could range from general business licenses to industry-specific permits. To obtain the necessary permits in order to register your business , you'll need to check with your local and state agencies to determine what exact permits you need. The next step is to fill out all required paperwork accurately and then submit them to the appropriate authorities. Finally, you'll need to pay all relevant permit and licensing fees. Let’s say you want to   start a courier business   in the state.  First, you’ll need a permit to operate. You may also need additional permits depending on the nature of your courier business, for example, if you plan to transport hazardous materials. Learn more: How to get a business license 04. File Articles of Organization The Articles of Organization is a critical document that officially creates your LLC in Indiana. You'll file this with the Indiana Secretary of State, either online or by mail, along with the required filing fee. To file it you'll need important details such as your LLC's name, registered agent information and management structure. Then fill out Form 49459 , this is the specific form used for filing an LLC's Articles of Organization in Indiana. Complete the process by paying the $95 filing fee.  LLC's in Indiana must also file a Beneficial Ownership Information Report (BOIR)  with FinCEN. For LLCs created in 2024 or after, the report must be filed within 90 days of it's creation or registration. Or from 90 days of the Secretary of State’s public notice of its registration. The earlier date is the one that must be followed. For any LLCs created after January 1st, 2025 you must file a BOIR within 30 calendar days of its formation. 05. Draft your LLC operating agreement Although not legally required in Indiana, creating an operating agreement is highly recommended. This internal document outlines ownership structures, member roles and operational procedures for your LLC. It's especially important in the event of future conflicts within your LLC members, as anything related to the operation and management of the company should be laid out in this agreement. 06. Apply for an EIN and pay relevant taxes An Employer Identification Number (EIN)  is similar to a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. To apply for an EIN you'll need to request one through the IRS website or via mail. Once you've done this it's important to understand the state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Indiana for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medic are). For more information, visit the Indiana Department of Revenue website where you'll need to go to register your business. 07. Organize annual reports Indiana requires LLCs to file biennial reports, so every two years) to keep their information up-to-date with the state. These reports include current contact information and details about your business operations over the past two years. To ensure you’re compliant with this make sure to:  Know due dates : Your Indiana Annual Report is required biennially by the end of your registration anniversary month. Maintain proper records:  Keep accurate records throughout the year to simplify report preparation when due dates approach. Submit and pay fees : Complete the submission process by paying the filing fee, $32 online or $50 by mail. In addition to taxes, just about every LLC is required to file an annual report, which includes basic legal information and activities from the previous year. You may owe filing and renewal fees along with your report. Tax season is also a good time to make sure that your registered agent, licenses, and permits are all set for the upcoming year. Shylene D’Addario, VP and associate general counsel at LegalZoom How much does it cost to start an LLC in Indiana Understanding the costs involved in forming an LLC in Indiana is crucial for budgeting and financial planning. Here's a breakdown of the main expenses you can expect during the process: Filing fee for Articles of Organization:  This is the fee paid to the Indiana Secretary of State to officially register your LLC. This is a one-time cost that is mandatory for all new LLCs. For an LLC it costs $95 . Registered agent fee: If you hire a professional registered agent service, they'll charge a variable fee for their services. State business permits and licenses : The cost varies depending on the type and number of permits and licenses your specific business requires. Operating agreement:  While drafting an operating agreement isn't associated with a state fee, you may incur costs if you hire an attorney or use a professional service. Employer Identification Number (EIN) : Obtaining an EIN from the IRS is free of charge. Annual report filing fee:  There is an annual fee for filing your LLC's report with the state. In Indiana this is $32 online or $50 by mail. Additional costs may include: Legal or financial consulting fees : If you seek professional advice during the formation process, these services will add to your startup costs. Domain registration and website creatio n: Making a website is crucial. Costs might include domain registration  and potentially hiring a web designer or using a website builder like Wix. Business insurance : Depending on your industry, you might need insurance to protect your LLC, including your assets, staff and resources. Who can start an LLC in Indiana To form an LLC in Indiana, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC in the state before you begin the process. You must be at least 18 years old to form an LLC in Indiana. There's no residency requirement, meaning you don't have to live in Indiana to start an LLC there. You don't need to be a US citizen or permanent resident to form an LLC in Indiana. Almost any type of business can form an LLC, except for certain professional services that may require a different business structure. Benefits of starting an LLC in Indiana Forming an LLC in Indiana offers a range of benefits that resonate with many new or small business owners. These advantages encompass legal protection and tax perks, making it a popular choice among entrepreneurs. Learn more: Benefits of an LLC Limited liability protection As the name suggests, LLCs protect your personal assets from business debts and lawsuits. Pass-through taxation Profits go directly to the LLC members, who then report them on their personal tax returns, avoiding the double taxation faced by some corporations. Flexibility in management Unlike corporations , LLCs have fewer formalities and can be managed by their members or appointed managers, providing flexibility in how the business is run. Credibility with customers and partners Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an  .llc domain  for your website to reinforce this credibility.  Ease of formation and maintenance Compared to corporations, LLCs have fewer formalities and requirements for starting and maintaining them. Potential disadvantages of starting an LLC in Indiana When thinking about setting up an LLC in Indiana, it's crucial to carefully assess the pros and cons. Recognizing any potential cons is key to deciding if an LLC suits your business needs. Here are potential challenges you might face with an LLC in Indiana: Self-employment taxes Members of an LLC are considered self-employed and must pay self-employment taxes on their share of the profits. Annual fees LLCs must pay an annual report fee and may have other recurring fees that vary by state. Limited growth potential Some businesses may outgrow the LLC structure, as it can be more difficult to raise capital compared to a corporation. Why start an LLC over another business entity in Indiana? Choosing the right business structure is crucial for all entrepreneurs. In Indiana, forming an LLC is often preferred because of its advantages for new and small business owners. But it's important to compare it with other types of business structures to understand why an LLC might be the best choice for your business. Here's how an LLC stacks up against other business entities: Sole proprietorship : Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business. Partnership : An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business. Corporation : While corporations provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation. You've formed your LLC in Indiana, now what? Building and expanding your firm is only the beginning when starting an LLC in Indiana. You should take a number of post formation actions to guarantee that your LLC runs properly and continues to abide by state rules. Some of these include: Keep your personal and business finances separate by opening a dedicated bank account for your LLC. Depending on your business type, you may need various insurance policies to protect your company. Make sure to file your annual reports on time and renew any permits or licenses as needed. Familiarize yourself with federal, state and local tax requirements to avoid any surprises during tax season. Update your operating agreement as needed to reflect changes in management or ownership structure. Create a logo with a logo maker , establish a brand identity and build a professional website to present a cohesive image to customers.  Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits and financial growth accurately. Looking to start an LLC in another state? How to start an LLC in Texas How to start an LLC in California How to start an LLC in Maryland How to start an LLC in Florida How to start an LLC in South Carolina How to start an LLC in North Carolina How to start an LLC in Michigan How to start an LLC in Massachusetts How to start an LLC in Virginia How to start an LLC in Pennsylvania How to start an LLC in Washington State How to start an LLC in Indiana How to start an LLC in Tennessee How to start an LLC in Colorado How to start an LLC in Arizona How to start an LLC in Louisiana How to start an LLC in Mississippi How to start an LLC in Wisconsin How to start an LLC in Ohio How to start an LLC in Georgia How to start an LLC in Illinois How to start an LLC in New York How to start an LLC in New Jersey How to start an LLC in Missouri How to start an LLC in Alabama How to start an LLC in Indiana FAQ How long does it take to form an LLC in Indiana? The time it takes can vary. Once the Articles of Organization is filed, it typically takes about 5 to 7 business days for the state to process. Do I need a physical address in Indiana to start an LLC? Yes, your registered agent must have a physical address within the state. P.O. Boxes are not acceptable. What's required to start an LLC in Indiana? A unique business name that compiles with state guidelines for registration Filing of Articles of Organization with the Indiana Secretary of State and paying the required fee Obtain an Employer Identification Number (EIN) from the IRS Fulfill any additional state and local requirements such as permits or licenses relevant to your business activities Do I need to pay taxes as an LLC in Indiana? Yes, LLCs in Indiana are generally subject to certain taxes. While Indiana does not levy a separate state tax on LLCs, they may be subject to other taxes depending on their activities and income. State income tax : LLCs in Indiana are pass-through entities, meaning the income "passes through" to the owners' individual tax returns. Owners report their share of the LLC's income on their personal state income tax returns. Employment taxes : If your LLC has employees, you'll need to withhold and pay state income tax, as well as unemployment insurance tax and workers' compensation insurance. Sales and use Tax : If your LLC sells goods or certain services, you may need to collect and remit sales tax to the state. Local taxes : Depending on the location of your LLC's operations, you may also be subject to local taxes such as local income tax or business property taxes. Always consult with a tax professional or the Indiana Department of Revenue to understand your specific tax obligations based on your LLC's activities and structure. What resources are available to help small business owners in Indiana? Indiana Small Business Development Center (ISBDC) provides free business consulting and low-cost training services U.S. Small Business Administration (SBA) Indiana District Office offers counseling, capital, and contracting expertise SCORE mentorship program provides free business mentoring and education Indiana Chamber of Commerce offers networking opportunities and business resources Ivy Tech Community College provides entrepreneurship programs and training Local chambers of commerce often offer community-specific resources and networking events Indiana Procurement Technical Assistance Center (PTAC) assists businesses seeking government contracts What are some of the tax incentives available for new businesses in Indiana? Economic Development for a Growing Economy (EDGE) Tax Credit Hoosier Business Investment (HBI) Tax Credit Venture Capital Investment Tax Credit Research and Development Tax Credit Headquarters Relocation Tax Credit Skills Enhancement Fund (SEF) for employee training

Bring your inspiration to life with a Wix website →   Homepage design examples are like the front door to your website. It’s the first thing visitors see, setting the tone for their experience. Since  94% of a website's first impressions are design-based , a strong homepage does more than just look good. It’s about encouraging visitors to take action, like signing up, subscribing or making a purchase. The  best website designs  combine style with functionality to achieve this. When making a website , your homepage should combine clear messaging, easy navigation and an engaging website design . To help you create a homepage that works for your goals, we’ve gathered 15 of the best homepage designs. These examples highlight creativity and functionality, offering inspiration for building a site that stands out. Get inspired by eCommerce website design ideas. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best homepage design examples Your homepage often makes the first impression—so it should tell your story clearly, look polished and guide visitors toward what matters most. In this guide, we break down 15 homepages that strike the right balance between form and function, with takeaways you can apply to your own site. You'll also get practical tips on layout, hierarchy and messaging, so you can build a homepage that not only looks good but actually works harder for your brand. How we chose these homepage design examples What we looked for Why it stood out Strong first impression Clear messaging and visuals that pull visitors in immediately Easy-to-follow structure Clean layout and intuitive navigation Compelling calls to action Clear next steps that guide users through the site Brand personality Visual and written tone that reflects the business identity Responsive design Performs well across screen sizes and devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best homepage design examples A great homepage sets the tone for your entire site. It helps visitors find what they need and tells your brand’s story in a clear and engaging way. Explore these website examples for inspiration and if you’re ready to start building, check out our tips on  how to create a website . Here are 15 homepage design examples that nail both form and function, offering inspiration for your next project. Slack Starbucks Uber Lyft Lemonade Airbnb Dropbox Four Seasons Fiverr NYC Ballet Evian La La Land Revlon Ladurée Outdoorsy 01. Slack Slack ’s homepage is a perfect example of how to combine functionality with a clean modern design. The layout is intuitive, making it easy for visitors to understand Slack’s value proposition at a glance. The use of bold headlines like “Bring your people, projects, apps and AI agents together” immediately communicates the platform’s purpose. High-quality visuals and animations create a dynamic and engaging experience Clear CTAs like “Get started” and “Find your plan” guide users effectively Social proof with logos of top companies builds trust and credibility Integration details highlight how Slack works with over 2,600 apps 02. Starbucks Starbucks ’ homepage is a masterclass in seasonal branding. The current focus on fall flavors with vibrant images of pumpkin and pecan drinks creates an inviting and warm atmosphere. The design is simple yet effective with clear navigation and engaging CTAs. Seasonal themes keep the content fresh and relevant High-quality product images make the offerings irresistible Rewards program details encourage user engagement Easy access to ordering options enhances user convenience 03. Uber Uber ’s homepage is all about simplicity and functionality. The design focuses on helping users quickly find what they need, from booking a ride to exploring other services like Uber Eats. The use of large bold text and minimalistic visuals ensures clarity. Straightforward navigation makes it easy to book rides or explore services Prominent CTAs like “See prices” and “Get started” drive action Trust-building elements like safety features and customer support are highlighted Clean responsive design ensures a seamless experience across devices 04. Lyft Lyft ’s homepage is an excellent example of how to combine robust functionality with a truly user-friendly design. It presents information clearly, is visually engaging and is expertly crafted to guide visitors smoothly toward taking desired actions. Plus, a QR code for app download is conveniently displayed at the bottom of the page. Clear messaging with headlines like “The world awaits” sets the tone High-quality visuals of riders and drivers create a relatable vibe Action-oriented CTAs like “Sign up to ride” and “Apply to drive” are prominently placed Trust-building elements like “Safety never takes a backseat” highlight Lyft’s commitment to community and safety 05. Lemonade Lemonade ’s  corporate website  homepage is a great example of how to make insurance approachable and easy to understand. The design is clean and modern with a focus on simplicity and transparency. The use of bright colors and playful illustrations makes the corporate website experience enjoyable. Clear and concise messaging explains the value of Lemonade’s services Interactive elements like quick quotes engage users Testimonials and reviews build trust and credibility Minimalistic design ensures a distraction-free experience 06. Airbnb Airbnb ’s homepage is a visual treat that inspires wanderlust. The design focuses on showcasing beautiful destinations and unique stays, encouraging users to explore. The search bar is prominently placed, making it easy to start planning a trip. Stunning visuals of destinations and properties create an emotional connection User-friendly search functionality simplifies trip planning Highlighted features like “Experiences” and “Online Experiences” add value Trust-building elements like reviews and ratings reassure users 07. Dropbox Dropbox ’s homepage is a lesson in clarity and focus, thanks to its  minimalist website design . The design emphasizes the platform’s core value—secure file storage and sharing. The use of simple visuals and concise text ensures the message is clear. Clear headline and subheadline explain the platform’s purpose Minimalistic design keeps the focus on the core message Prominent CTAs like “Try Dropbox free” encourage action Trust-building elements like security features and customer logos are highlighted 08. Four Seasons Four Seasons ’ homepage, a prime example of a luxury  hotel website , exudes luxury and sophistication. The design uses high-quality visuals and elegant typography to create a premium feel. The navigation is intuitive, making it easy for users to explore destinations and book stays. Stunning visuals of properties and destinations set the tone Clear CTAs like “Check rates” guide users effectively Responsive design ensures a seamless experience across devices Prominent "Download the App" button for mobile access 09. Fiverr Fiverr ’s homepage is a great example of how to showcase a wide range of services effectively. The design is clean and organized with a focus on helping users find what they need quickly. The use of categories and search functionality enhances usability. Clear and concise messaging explains the platform’s purpose User-friendly navigation and search functionality simplify the experience Testimonials and success stories build trust Highlighted features like “Popular Services” guide users to explore 10. NYC Ballet NYC Ballet ’ s homepage is a stunning blend of art and functionality. The design uses high-quality visuals of performances to captivate visitors. The navigation is simple, making it easy to explore upcoming shows and purchase tickets. Beautiful imagery of performances creates an emotional connection An interactive calendar feature allows users to easily view the performance schedule A prominent subscription feature in the footer keeps users informed about upcoming shows and news, showcasing how thoughtful website footer design can boost engagement. Responsive design ensures a seamless experience across devices 11. Evian Evian ’s homepage is a refreshing example of how to use branding effectively. The design is clean and modern with a  fixed menu   that ensures easy navigation and a strong focus on the brand’s commitment to sustainability. The site features high-quality visuals, engaging content, and a cohesive layout that keeps visitors interested while reflecting the brand's identity. Clear messaging highlights the brand’s values and mission High-quality visuals create a premium feel Interactive elements like product showcases engage users A dropdown menu in the navigation allows users to switch to their country’s homepage 12. La La Land Lionsgate’s homepage for the award-winning film “ La La Land ” is a cinematic experience in itself, perfectly capturing the movie's magical and romantic essence. From the moment the page loads, full-screen visuals and engaging video content to immediately draw visitors into the world of Mia and Sebastian. The color palette mirrors the film's vibrant, dreamlike aesthetic. The navigation is kept simple and intuitive, making it easy for users to explore trailers, view photo galleries and find where to watch the movie. Stunning visuals create a cinematic feel Clear CTAs like “Watch Trailer” guide users effectively Trust-building elements like awards and reviews are featured Fixed background creates a seamless scrolling experience 13. Revlon Revlon ’s homepage is a great example of blending beauty with functionality. The design features stunning visuals and engaging content that effectively showcase their products. The navigation is straightforward with a  drop down menu , making it simple for users to explore various categories and find what they need quickly. This balance of aesthetics and usability creates a seamless experience for visitors. Beautiful imagery of products creates an emotional connection Clear CTAs like “Shop Now” guide users effectively Integrated eCommerce features simplify online shopping Organised navigation menu allows users to find categories with ease 14. Ladurée Ladurée ’s homepage design is a visual treat that captures the essence of French luxury. The design uses high-quality visuals of macarons and other products to create an inviting atmosphere. The navigation is simple, making it easy to explore the menu and place orders. The logo is displayed in the top middle, creating a sense of balance and focus Stunning visuals of products create an emotional connection Featured products section highlights iconic products Elegant font adds a touch of sophistication 15. Outdoorsy Outdoorsy ’s h omepage is a great example of how to inspire adventure and wanderlust. The design uses stunning images of RVs and beautiful destinations to create an inviting atmosphere that speaks to the user's adventurous spirit. The navigation is simple and intuitive, making it easy for visitors to explore rental options, plan trips and book their next getaway using the site's online booking system. Beautiful imagery of destinations creates an emotional connection A prominent search bar allows users to quickly find RVs by location and date “Featured destinations” section inspires users with travel ideas Clear calls-to-action like “RV Rentals” and "Escapes" guide users For further inspiration, check out these eCommerce website examples and Wix websites . Best practices for homepage design Creating a great homepage is all about clear communication and smart design choices. By following a few trusted methods, you can build a page that not only looks professional but also helps you connect with your visitors. Think of these best practices as your guide to making a strong first impression as you  design your homepage . Keep it simple and focused Your homepage should have a clear purpose. Instead of crowding it with too much information, focus on one main goal. This could be getting visitors to subscribe to your newsletter, explore your products or book your services. A clean and simple layout helps guide visitors to that desired action without causing confusion. Write a clear and compelling headline You have just a few seconds to grab a visitor's attention. Your headline should quickly explain what your business offers. Make it short, direct and focused on the value you provide. Remember,  typography  matters here—choosing the right fonts and sizes helps your message land with impact. A strong headline paired with a brief subheadline can immediately tell visitors they are in the right place. Use strong visuals High-quality images and videos can speak volumes about your brand. Great media features should be relevant to what you do and help tell your story. Good homepage design examples often use compelling visuals to create a mood and draw visitors in. Make sure your images are optimized for web so they load quickly and don’t slow down your site. Make navigation intuitive Visitors should be able to find what they're looking for easily. A logical and straightforward navigation menu is essential. Group related pages together and use simple labels like "About," "Services" and "Contact." Your main navigation should be at the top of the page where people expect to find it. Consider exploring  website templates  that have intuitive navigation built in, making this step even easier. Include a strong call to action (CTA) Your homepage needs a clear call to action. This is usually a button that prompts visitors to take the next step. Use action-oriented text like "Start Your Trial" or "Learn More." Make your CTA button stand out with a contrasting color so it catches the eye. The best homepage design examples place their main CTA in a prominent spot above the fold. Build trust with social proof People trust what other people say. Adding testimonials, customer logos or reviews to your homepage can build credibility. This social proof reassures new visitors that you are a trusted business. It shows them that others have had a positive experience with you. Learn more:  What is web design? Homepage design examples FAQ What are the main components of a good homepage? A strong homepage usually includes a few important parts working together. Think of it as a friendly welcome that tells visitors what you're all about. The main components are: A clear headline and subheadline:  Quickly explain what you do. A primary call to action (CTA):  Tell visitors what to do next like "Shop Now" or "Book a Session". Compelling visuals:  Use high-quality images or videos that match your brand. Simple navigation:  Make it easy for people to find other pages on your site. Social proof:  Feature testimonials or logos of companies you've worked with to build trust. A footer:  Include contact information and links to important pages. How do I design a homepage? Designing a homepage is all about planning. Start by defining your main goal. Do you want visitors to buy something, subscribe to a newsletter or contact you? Once you know your goal, build the design around it. Choose colors, fonts and images that reflect your brand. Keep the layout clean and uncluttered so visitors aren't overwhelmed. Many website builders offer templates you can customize to get great homepage design examples without starting from scratch. What is the most important part of a homepage? The most important part of a homepage is a clear value proposition. This is a simple statement that tells visitors what you offer and why it matters to them. It should be one of the first things they see. When someone lands on your page they should immediately understand who you are, what you do and how you can help them. This clarity is what turns a visitor into a customer. What is the purpose of a homepage? The main purpose of a homepage is to make a great first impression and guide visitors to the next step. It's the main entry point to your website so it needs to capture attention and communicate your brand's core message instantly. A good homepage convinces visitors to explore the rest of your site and take a desired action.

Bring your inspiration to life with a Wix website →   When we got into the web design game, we started small, making our mark with a few classic website templates. As time went by, we began to understand that people needed a site for all kinds of reasons.  Some needed it for their restaurant. Some needed it for their bed and breakfast. Others needed it for their dog walking service, jewelry shop, freelance gig—the list went on and on. According to IBISWorld , 27.2% of business in the U.S. was conducted online in 2025. Our user community grew beyond our imagination. And today, Wix offers over 2,000 website templates , powerful built-in business solutions and another fan favorite: an AI website builder  that lets you create a new website with a simple chat.  Our favorite part is seeing how people embrace our tools to  create a website  or  start a business  that they’ve been dreaming of. So, we thought we’d shout out some of our users’ greatest creations. Check them out. Get inspired by eCommerce website design ideas. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder   tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: outstanding Wix website examples Looking for fresh ideas to bring your website to life? This post features standout Wix websites that showcase a variety of styles, industries and creative approaches. These examples highlight how Wix’s versatile tools help entrepreneurs and small business owners build unique, professional websites that connect with their audiences. You’ll discover real-world inspiration paired with insights on design choices, functionality and branding—perfect for sparking ideas whether you’re just starting out or ready to refresh your site. How we selected these Wix website examples Criteria Why it matters Design excellence Each site features a polished look that reflects the brand’s personality. User experience Clear navigation and responsive layouts make sites easy and enjoyable to use. Creativity and originality Unique design elements and innovative features that stand out in their niches. Functionality Effective use of Wix tools like eCommerce, booking and multimedia integration. Inspiration potential Examples provide actionable ideas for entrepreneurs across industries. "The most important thing before building a website is good research. Know what you want to do and collect good inspirations that will contribute to your design." - Anna Suntsov, blog and social design team lead at Wix 15 best Wix website examples Explore the website examples below to see the kind of professional results you can achieve when learning how to make a website  with Wix. Roee Ben Yehuda Izzy Wheels Mane Keta Tov Isshī Sonja van Duelmen Sharon Radisch Dopple Press Rafael Varona Mirona Evolve Clothing Animal Music Hila Rawet Karni Barton Artistry Ice Cream Dream 01. Roee Ben Yehuda Whoever came up with "jack of all trades, master of none" simply hadn’t met someone like  Roee Ben Yehuda . This talented designer’s portfolio showcases all types of creative projects, ranging from product design to branding. To ensure all of them live in harmony under the same homepage , Roee uses a combination of full-width stripes and asymmetrical columns, connected through smooth scrolling effects. When building a homepage , this is a great way to display everything clearly in one place. Like what you see? Build your own website using this same template. Template name: Graphic designer website template 02. Izzy Wheels This vibrant website embodies the spirit and mission behind the Izzy Wheels  brand. True to its slogan “If you can’t stand up, stand out!,” Izzy Wheels presents its stylish wheel covers for wheelchairs on an equally stylish site. Visitors can shop for wheel covers directly on the site, or learn more about the brand’s story, collaborations and community of spokespeople.  Like what you see? Build your own website using this same template. Template name: Sporting goods store website template Learn more: Why use Wix? Is Wix good for website building? 03. Mane If you run a service-based business, a website can save you the back-and-forth of fielding questions about your pricing, treatments and qualifications. Mane ’s website is a great example of this. Created by an ethical hairdressing salon, the Mane site welcomes online bookings, while describing all the treatments and products they use in great detail. Customers aren’t left guessing what a “balayage” service entails; from the site, they can see that it includes a complimentary consultation, hair treatment, styling and toning.  Like what you see? Build your own website using this same template. Template name: Start from scratch website template Learn more: What is a Wix website? 04. Keta Tov Roni Sagi, runner-up of America’s Got Talent Season  19, has made her Wix website a pillar of her business, Keta Tov . From the first click, you're greeted by a picture of Roni and her best mate, Rhythm. The site invites you to learn more about her online courses for teaching your dog how to dance. True to her art, Roni's website incorporates subtle movements—from elegant hover effects to video loops. Learn more about Roni Sagi's journey from AGT to building a brand online . Like what you see? Build your own website using this same template. Template name: Start from scratch website template 05. Isshī Isshī ’s websit e (purposefully) breaks all the rules. As we learne d in  our interview with Isshī’  founder Rolly Robínson, the site is built to look like “you dumped a toy box on the floor.” There’s no traditional structure or uniformity in the design, which is reflective of Rolly’s vision as a jewelry artist—that every piece is true to Rolly’s sense of self and goes against the grain.  Like what you see? Build your own website using this same template. Template name: Jewelry store website template Learn more:  How to choose a website template on Wix 06. Sonja van Duelmen The striking colors and typeface choices, paired with an extraordinary body of work, make  Sonja van Duelmen ’s portfolio one of the best website design ideas  you can find. In addition to showcasing examples of her best work in the various disciplines she specializes in, Sonja decided to learn  how to make a blog  to share her passion for fashion, modern design, photography and art. Like what you see? Build your own website using this same template. Template name: Design Studio   website template Be inspired: Luxury website examples 07. Sharon Radisch A mix of captivating, magazine-like images sets a trendy tone for Sharon Radisch ’s photography website. The site cleverly places a hamburger menu within the homepage title, emphasizing Sharon’s artistic eye. The majority of Sharon’s site features a minimalistic black-and-white  color scheme , allowing her to guide the eye with strategically placed visual accents and colors.  Like what you see? Build your own website using this same template. Template name: Illustrator website template View other minimalist websites  for inspiration. 08. Dopple Press Risograph printing studio Dopple Press 's website is appropriately colorful and full of texture. Every animation, illustration and button is thoughtfully designed to hold your attention and keep your eyes engaged. You'll find yourself clicking around and exploring all the content that this delightful website has to offer. Like what you see? Build your own website using this same template. Template name: Chinese restaurant responsive template 09. Rafael Varona One simply cannot talk about animation without mentioning Rafael Varona ’s jaw-dropping Wix website. This illustrator, animator and art director has created a vibrant site that combines dynamic and static projects to maintain visitors’ interest without overwhelming them.  Like what you see? Build your own website using this same template. Template name: Illustrator website template Looking to create your own art portfolio or site? Check out these other  artist websites  for inspiration. 10. Mirona On her online portfolio website , Mirona  plays with shapes, vibrant colors and scrolling effects to bring her unique take on the latest web design trends to life. This allows her to leave a lasting impression on visitors while showing her creativity and skills across several different forms of expression. Like what you see? Build your own website using this same template. Template name: Graphic designer website template 11. Evolve Clothing Online retail is growing at an unprecedented rate, which means brands need to ensure their online presence is as unique and personal as their products.   Evolve Clothing  has managed to do so by creating a site that perfectly balances the boldness and refinement of the different collections they sell. The site also features live chat, emulating the personalized attention that customers would ordinarily get at one of their brick-and-mortar stores. Like what you see? Build your own website using this same template. Template name: Shoe store   website template 12. Animal Music Straightforward a nd to the point,  Animal Music ’s web design  instantly shows you what the studio is capable of. Browse their video clips and you’ll quickly find that their music and services are top-notch, plus trusted by brand giants like Pepsi, Kia and Netflix. Learn more:  What is web design? Like what you see? Build your own website using this same template. Template name: Wedding photographer website template Editor’s note:  Don’t worry about the template’s original niche. Wix templates are fully customizable, so choose a design that feels right and adapt it to your brand. 13. Hila Rawet Karni Hila’s original industrial jewelry  is made from unconventional materials and aims to help women celebrate their individuality and manifest their uniqueness. This powerful statement is embodied within its eCommerce site through parallax scrolling effects, professional product photography and subtle animation. Hila additionally appeals to shoppers from all over the world, offering currency conversion directly on the site. If you're opening a store, explore these  eCommerce website examples . Like what you see? Build your own website using this same template. Template name: Grocery store website template 14. Barton Artistry A product of the Wix AI w ebsite builder, the  Barton Artistry  website elegantly shows off the work of makeup artist Tera Barton. Tera’s warmth can be felt throughout the site, where photographs of her latest weddings and photoshoots are sprinkled among cheerful messaging. Visitors can read testimonials at their leisure and submit a request when they’re ready.  Like what you see? Build your own website using this same template. Template name: Makeup artist website template   15. Ice Cream Dream Nonprofit organizations have the tricky job of getting people to support—let alone care about—causes that may not be a part of their everyday lives. Th e  Ice Cream Dream Foundation  u ses a mix of whimsical and realistic imagery, alongside thought-provoking copy, to grab attention. The foundation uses its site to illustrate the power of ice cream in underprivileged communities and to collect donations, right when people are paying attention. Like what you see? Build your own website using this same template. Template name:   Construction company website template Subscribe to the Wix blog  for a weekly dose of fresh web design content and updates. Wix website templates to get you started Looking to get started with your own site? Below are a few popular picks from Wix's template collection. Fashion photographer Photography is an art that requires a special stage. That’s why this specific fashion photographer template  was built to showcase pictures in their highest quality—and it does so with a beautiful full-width gallery that displays the most significant pieces of any photographer's portfolio. Of course, there’s more to it than that. This template includes an About Us page, making it easy to learn more about your work, peek at behind-the-scenes content, get in touch and visit your social profiles. Cocktail delivery service Designed to get you in a party mood, this cocktail delivery service template  is perfect for any type of food service that offers online deliveries. You’ll be able to create a professional delivery service or  restaurant website  where your location and hours are clearly visible. Customers should be able to easily find your menu and place orders from your site too. Gym As gyms and studios take to the online world, having a specialized  fitness website  has become an absolute must. In addition to allowing you to build a solid virtual presence and strengthen your brand, this fitness studio template  will enable you to provide a better service for your clients. This website template helps facilitate that growth by not only sharing images and videos of your services, but also allowing clients to sign up for classes via the  Wix Bookings  feature—plus purchase memberships. Shoe store This delicate  template for shoe stores  is built to increase sales. Its  website features  have been carefully placed in order to optimize your visitors’ experiences and turn potential buyers into customers. Visitors can choose to browse your entire catalog or view highlighted items, such as new collections, items on sale and best sellers. Furthermore, the live chat feature brings the brick-and-mortar feeling to the online world, allowing customers to ask questions to your team. Need a better eCommerce solution? Check out Wix’s eCommerce website builder . Fashion blog In recent years, blogs have taken the internet by storm. That initial spark was further fueled by the increasing number of opportunities to make money blogging, including anything from membership plans and virtual summits to affiliate content and ads. This fashion blog template  lets you capitalize on this opportunity, whether you’re looking to make your blog a focal point or an extension of your business.  Or, want to go the AI route? If you’re looking for a bespoke website design, we invite you to see Wix’s AI website builder up close. Simply chat with AI to get a custom site, complete with all the content, business apps and pages that you need. Wix’s full suite of AI tools includes solutions for: Start-to-finish website design Image generation and editing Text generation and editing  Portfolio creator   SEO metatag creator  AI product descriptions and recommendations   Blogging  Google Ads Social captions  Email marketing And more…  Create a Wix account for free today. AI website builders help you launch simple sites quickly with less effort but they might not give you full control over customization. Traditional website builders offer more design freedom and technical options for complex sites but they take more time to learn. Your choice depends on your project’s needs and how much time you have. Learn how to use Wix  as a website builder and to manage your business. Learn more: Traditional website builders vs AI website builders Best AI website builder  Best website builder for small business Best one-page website builders Personal website builders  Free website builders  Cheap website builder  Best membership websites Best mobile website builders   Best sports website builders Brutalist website Wix website examples FAQ What is the most beginner friendly website builder? Wix is one of the most beginner-friendly website builders because it combines an intuitive drag-and-drop editor, professionally designed templates and step-by-step guidance that makes website creation simple for anyone. With Wix, beginners can launch a fully functional website without needing coding skills, while still having access to advanced customization options, built-in apps and SEO tools to grow their site. This balance of ease of use and flexibility is why Wix is often recommended as the best website builder for beginners. What is the best Wix plan for beginners? The Light plan  is best for beginners. It's super easy to use, removes Wix ads, gives you a custom domain and has plenty of storage and bandwidth. It's perfect for personal sites, portfolios or small businesses. For beginners who want more features: The Core plan  adds extra storage, premium support and the ability to run a small online store. The Business plans  are suited for full ecommerce sites, offering advanced sales tools, more storage and professional marketing features. Learn more about Wix premium plans .

Bring your inspiration to life with a Wix website → Whether you’re new to tourism or a travel veteran who has weathered the ups and downs of the industry, now is the perfect time to create a website  for your tourism and travel types of businesses . International tourist arrivals are up 5% in 2025 , making it easier to attract visitors locally or globally. It’s the perfect service business idea , and we’ve compiled examples of the best travel websites along with tips to help you create or improve your own. Take your travel business online— create a travel agency website today. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. TL;DR: best travel website examples We’ve handpicked 15 of the best travel websites to inspire your tourism site, highlighting examples that excel in design, usability and creativity. These sites show how to engage visitors, showcase destinations and make bookings easy, while offering fresh ideas for layouts, content and features. Whether you’re starting a new site or redesigning an existing one, these websites demonstrate what works best in the travel industry. What we looked for Why it matters Design & visuals Eye-catching layouts and images that capture the travel vibe User experience Easy navigation and smooth browsing that keep visitors engaged Content quality Clear storytelling, tips and destination highlights Functionality Booking tools, maps and mobile-friendly features Inspiration factor Unique ideas you can adapt for your own site “Seeing how others do it is the fastest way to learn what works. Looking at website examples lets you peek behind the curtain and see design, layout and messaging strategies that actually convert in real businesses.” - Yarin Singolda, PMM at Wix 15 best travel website examples Get inspired by some of the website design ideas   in the travel and tourism industry. These 15 travel website examples showcase creative design, user-friendly features and engaging layouts that set a new standard for travel sites. Inward Travel Georgia Tour Company Tourism Richmond Hill Echo Fitness WalknTours Champlain Tours MUUN Hotel Discover Denver Bus Tours Nobile Travel Sea Breeze Jon’s Carmel Market Cooking Class and Food Tour The Berlin Storyteller All Inclusive Vacations TMGR Paper Planes & Passports 01. Inward Travel Creator Noå runs Inward Travel   to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands. Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon. Learn more: One page website examples Love what you see? Create your own travel website using this same template. Template name:   Retreat website template 02. Georgia Tour Company Georgia Tour Company  is a travel website specialising in guided and self-guided tours of Senoia, Georgia, focusing on film and television locations. The site’s local guides share first-hand experiences and insider stories for travellers visiting the town. They break down the essentials like sightseeing highlights, dining spots and local history. This website also offers experiential tours like a “Walking Tour of Film & TV Locations” or a “Self-Guided App Tour of Main Street” that visitors can directly book online. The website features clear navigation and bold visuals that immediately showcase its niche in film-location tourism. Learn more: Homepage design examples Love what you see? Create your own travel website using this same template. Template name:   Food tour company website template 03. Tourism Richmond Hill Canadian-based Tourism Richmond Hill ’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. Be inspired by these other green website examples. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination. Love what you see? Create your own travel website using this same template. Template name: Environmental NGO website template 04. Echo Fitness Don’t let the name fool you, Echo Fitness  offers much more than just a  fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear  CTAs  to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s  social media bar  also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews. It’s a great example of how creative travel business names can turn a simple concept into a memorable brand experience. Love what you see? Create your own travel website using this same template. Template name:   Plant Store website template 05. WalknTours WalknTours  is a travel website that lets travelers explore cities at their own pace with GPS-guided audio walking and driving tours. The site breaks down the essentials like how the tours work, where to go and what stories you’ll hear along the way. Visitors can choose from experiential tours like a “Haunted Ghost Walking Tour” in Savannah or a “Freedom Trail City Exploration,” all of which can be booked online and accessed directly on your phone or device. This tourism website features bold visuals and clear calls-to-action that make it easy for users to understand and start their self-guided adventures. Love what you see? Create your own travel website using this same template. Template name:   Vintage car garage website template 06. Champlain Tours Champlain Tours  puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust. Love what you see? Create your own travel website using this same template. Template name:   Start from scratch website template 07. MUUN Hotel MUUN Hotel  transports you into a serene escape in the hills of Mirambel, Teruel where nature meets minimalist luxury. This travel website uses striking full‑screen visuals of star‑filled skies and panoramic views and text highlighting the peaceful surroundings sets a mood of calm indulgence. They break down the essentials like suite styles, natural surroundings and dining experiences with simple elegance. They also offer direct booking for experiences such as scenic suites with panoramic views or on‑site gourmet meals. With its clean layout, calming colour palette and immersive imagery the site is a prime example of the best hotel websites  we’ve seen—its creative website design  makes you want to pack your bags and just book now. Love what you see? Create your own travel website using this same template. Template name:   Urban hotel (urban) website template 08. Discover Denver Bus Tours Discover Denver Bus Tours   is a tourism website that makes exploring the Mile High City effortless and fun, offering guided small‑group rides that bring Denver’s history, architecture and iconic sights to life in under two hours. The website clearly outlines options like the “Discover Denver” 1 hr‑45 tour, private group shuttles and customizable experiences, making booking straightforward. With energetic local guides, a departure from the historic Union Station and routes through LoDo, Capitol Hill and the city’s art districts it’s a smart choice for first‑time visitors or locals wanting to rediscover their city. The website design uses bold imagery of skyline views and playful call‑outs making it easy to navigate tour choices and sign up online. Love what you see? Create your own travel website using this same template. Template name:   Travel agency website template 09. Nobile Travel Nobile Travel  is a tourism website that specializes in bespoke luxury journeys and faith‑based pilgrimages across Italy, France and beyond. The site breaks down the essentials like tailor‑made itineraries, VIP transfers, and unique experiential moments such as driving a Ferrari through Italy or exploring historic holy sites on a private tour. With chic visuals, clean typography and clear calls‑to‑action the website design conveys elegance and craftsmanship—making it one of the best travel websites for discerning travellers seeking both style and substance. Love what you see? Create your own travel website using this same template. Template name:   Movie website template 10. Sea Breeze Is there anything more exotic than a Greek vacation? After browsing Sea Breeze ’s travel website, you’ll see why the four properties comprising Sea Breeze of Mykonos offer a quintessential getaway. From romantic views to pristine accommodations, the site shows off everything this magical island has to offer. A teal Book Now button pops out amid the muted gray background, guiding visitors effortlessly to book their dream stay. Love what you see? Create your own travel website using this same template. Template name:   Wedding photographer website template 11. Jon’s Carmel Market Cooking Class and Food Tour A lmost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour ’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now. Jon also uses a  Wix pro gallery  to showcase the vibrant colors and flavors of the food market. His contact information is easy to find and includes links to all his social channels, including his TripAdvisor rating. Love what you see? Create your own travel website using this same template. Template name:   Italian restaurant website template 12. The Berlin Storyteller Dennis Behnke, a Berlin native, shares his private tours on his travel website, The Berlin Storyteller . “Be it on foot, bike, public transportation or in a van, let me help you create your perfect Berlin private tour,” he says. The website design is thoughtful and well-organized, with a clear list of unique tours, detailed descriptions and durations. He even features his TripAdvisor rating on the homepage alongside a personal note, reinforcing his brand as the Berlin Storyteller. Offering guided city tours online is a smart service business idea , and it can be a rewarding side hustle or full-time venture for anyone with in-depth knowledge of a city or destina tion. Love what you see? Create your own travel website using this same template. Template name:   Travel agency website template 13. All Inclusive Vacations All Inclusive Vacations  asks visitors a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out to receive a range of all-inclusive vacation packages. This travel website design also features drone video content, giving a bird’s-eye view and immersive look into each exotic getaway. In addition, the site includes photos of the team, letting prospective travelers know who they’ll be talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions, making the booking experience smooth and interactive. Love what you see? Create your own travel website using this same template. Template name:   Resort website template 14. TMGR TMGR  is a travel agency website that specializes in custom luxury vacations where you can vacation with your favorite band, artist or celebrity or enjoy a themed group trip built around food, wine, art and history. The website design features elegant visuals and sleek layouts that highlight upcoming trips like “Luxury Private Yacht Charter – Croatian Coast” or “Taste of Italy – Art, History, Food & Wine” in locations like Rome, Tuscany and Venice. With clean navigation, bold typography and “Learn More” calls to action the site makes it easy to explore and book these high-end experiences. It stands out as a top example of the best travel websites for those seeking something beyond the ordinary trip. Love what you see? Create your own travel website using this same template. Template name:   City tour company website template 15. Paper Planes & Passports Paper Planes & Passports  is a travel website that invites adventurous travellers to explore, immerse and embrace with carefully curated group experiences worldwide. On the homepage you’ll find the agency’s credentials, values and a clean navigation menu including “Guided Group Experiences,” “Private Trips & Events,” “Shop” and “Travel Agent Training,” which makes the site feel both service-rich and aspirational. The website design uses vibrant imagery of travellers in exotic locations and bold headers that make the brand’s promise clear from the first glance. With IATAN accreditation and founders who’ve visited 60+ countries the agency communicates trust and credibility and the strong calls to action like “Start Now” encourage engagement and booking. Love what you see? Create your own travel website using this same template. Template name:   Travel blog website template Read Also: How to start a business How to make a travel agency website What is web design? What is a tourism and travel website? A tourism and travel website is your go-to hub for planning trips with ease. It offers everything from flights, hotels and restaurants to car rentals and local experiences. Whether travelers are seeking babymoons, staycations, voluntourism or bleisure trips, your tourism website should provide practical insider information. When creating a travel website, include local customs, currency, transportation tips and average prices. You can use blogs, videos and destination guides to inspire and inform. Add reviews and ratings to highlight top spots. Don’t forget to add a Google Map  to showcase your favorite locations and make trip planning effortless. Tip: You can understand  how to plan your website , then make your  hotel website  with Wix, complete with ready-made  travel and tourism templates . What to include in a tourism and travel website Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following: Easy-to-use scheduling software High-quality photography and images Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping Packing advice Maps and directions Public transportation information (note if users need to download apps in advance) Air travel and airport information Language guidelines and local slang Clear links to social media channels Contact information Reviews or testimonials An online store to buy branded or local merchandise (use an online store builder  for this) Ready to create a blog  for your travel website? Make one today. Or read more about how to start a travel blog . How to create a travel website in 6 easy steps 01. Choose a platform for your travel website 02. Pick a travel-friendly domain name 03. Select a website template with a clean mobile-friendly design 04. Add content including blogs, guides, reviews and travel tips 05. Include interactive features such as a Google Map, search and contact forms 06. Optimize for SEO, test on mobile and launch your site Tourism and travel website design tips Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind. Always include a logo A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels. Create a cohesive travel website design Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples for inspiration. Use high-quality images For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site. Paper, Planes and Passports hire professional photographers for hosted trips, which adds visual flair and professionalism to their travel website. Read about how the couple behind the business turned their travel bug into a thriving travel agency . Don’t overload pages Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile. Think about site hierarchy within your travel website design As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers) but it will also make it easier for Google’s search engine robots to scan and index your pages. Make it mobile friendly Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs. Lean into using templates Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates Travel agency template Food and travel website templates Travel blog template Travel documentary templates Hotel and BnB website templates Consider SEO for your site If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines. Maintain your travel website design over the long term Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience. Try out new technologies to improve user experience Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer to give users a virtual tour of your destination. Tourism and travel website design examples FAQ What are the most-visited tourist websites? Booking.com is the most visited tourism website, followed by TripAdvisor and Trip.com. These platforms are widely regarded as some of the best for finding travel information, reading user reviews and booking accommodations across various destinations. They attract millions of travelers who rely on them for comprehensive travel resources, from hotel bookings to destination insights. What are the different types of travel websites to create? Travel blog:  Personal narratives, tips and insights. Travel agency site:  Showcase services, itineraries and booking options. Travel guide:  Destination-specific information, attractions and travel advice. Review platform:  User-generated reviews and ratings for accommodations, restaurants and activities. Adventure travel:  Cater to thrill-seekers with outdoor and adventure-focused content. Budget travel:  Tips and guides for affordable travel experiences. Cultural exploration:  Explore and share cultural experiences, traditions and local insights. Where is the best tourism in the world? The best tourism destinations in the world vary based on interests, but some of the most popular include Paris for its culture and landmarks like the Eiffel Tower, and Bali for its stunning beaches and natural beauty. Rome attracts millions with its historical sites, while Tokyo is a top choice for its blend of tradition and modernity. Nature lovers often favor the Maldives, Swiss Alps or Grand Canyon, making tourism a highly diverse experience depending on personal preferences. What are some famous examples of travel websites? Some of the most famous travel websites include Airbnb (unique accommodations like homestays and apartments), Expedia (flights, hotels and packages with a rewards program), Kayak (price comparison for flights, hotels and rental cars), Google Flights (flight search engine with price tracking), Priceline (known for "Name Your Own Price" deals) and Hotwire (bundled deals with significant savings). Other major platforms include Skyscanner, Trivago, Lonely Planet and Hopper, each offering different travel services such as bookings, reviews and price comparisons.

International eCommerce , selling your products globally, is a rewarding challenge that can heavily impact your sales — in a positive way. In fact, Wix eCommerce website examples  that successfully sell cross-border  average 680% more in sales, but only the top 10% ship to two countries or more. While there are huge advantages to selling internationally, it’s a good idea to prepare before jumping in, which is what this guide is for. Get inspired by eCommerce website design ideas. What is international eCommerce? International eCommerce is the buying and selling of goods and services across national borders online. As a type of ecommerce it involves online transactions between businesses, consumers and even governments from different countries. A global marketplace allows companies to reach customers worldwide, expanding their potential market significantly. Examples include: Amazon's global ecommerce platform, serving customers in numerous countries Alibaba, connecting Chinese suppliers with international buyers ASOS, a UK-based fashion retailer shipping worldwide Etsy, enabling artisans to sell handmade goods globally eBay's global marketplace for new and used items Booking.com, facilitating international travel accommodations Why is international eCommerce significant? International eCommerce has become a central part of the global economy, offering unprecedented opportunities for businesses and consumers alike. It allows companies of all sizes to access markets worldwide, dramatically expanding their customer base and revenue potential. This not only increases economic growth but also drives innovation as businesses compete on a global stage. For consumers, international eCommerce opens up a world of choices, providing access to unique products and services from diverse cultures and regions. It can mean price competition and often leads to better deals for shoppers. Moreover, the convenience of 24/7 shopping across time zones has revolutionized consumer behavior. As the technology needed to sell online continues to advance (and as ecommerce platforms become more accessible), international eCommerce is poised to play an increasingly vital role in shaping the future of starting an ecommerce business and selling online . How to get started with international commerce: 10 steps Conduct market research Choose an international market to sell in Learn the rules and regulations for where you're selling from and to Marketplaces vs. online stores Localize your store Display prices in local currencies Connect a payment provider Handle your fulfillment and shipping Mind your marketing Keep your customers happy 01. Conduct market research Every successful selling strategy starts with good research. And with international ecommerce it's no different. Make sure you understand the overall demand for your products in your country, as well as globally. Then look into the following: Trendlines Competition Customer acquisition costs and customer lifetime value Gaps you’ll need to bridge Price ranges and possible profitability   02. Choose an international market Find the best place to start. Selling internationally is tough and you’ll likely need to build your skills and tools as you grow. So don’t just jump into selling to all countries - pick a specific market to target. Then, let your research guide you. Choose the right international market or cluster where your market research shows the demand for your products is sufficient. Make sure you plan accordingly, by budgeting and creating measurable goals.   03. Learn the rules and regulations Before you jump into a new locality, make sure you’re up to date on any laws or restrictions regarding selling or shipping your items in that location. The most important thing to make sure is that your products are neither on the restricted items list, nor the prohibited items list. Remember that even parts of your products can be marked as prohibited or be deemed too dangerous to ship. Having dangerous components does not mean malintent – some restricted items are as innocent as batteries. And while it isn’t necessarily a dealbreaker, it may mean your products cannot travel by air, which will prolong delivery times or result in a high handling fee. 04. Marketplaces Vs. online stores You’ll have to decide whether you want to sell in an existing marketplace that knows how to do international commerce, or whether to build it up from the ground yourself. Sell internationally using marketplaces The good: Order fulfillment is handled by a very well oiled machine Local sales tax and regulations are handled by the marketplace The bad: Higher platform costs means you can expect lower profit margins Marketplaces like Amazon and eBay receive a much higher number of returns & refunds What you need to do: Integrate your store with Amazon , eBay , or others. This is extremely simple on Wix, and should take you a few minutes, but can be done on all platforms one way or another. You may need to further customize your account: For example, to sell internationally on eBay  you may need to add Paypal, and reach certain thresholds on both sales and reviews. Sell internationally from your own store The good: Control everything about your brand and your business The bad: The international fulfilment process can be complex You’ll need to take care of sales tax rules. We strongly recommend avoiding any manual work around taxes choosing the automatic and simple way by integrating your store with sales tax automation tools like Avalara . 05. Localize your store Build trust with potential shoppers by helping them easily understand all the information on your store. The first step to localizing your eCommerce website is to add more languages . Hire a native speaker to go over all of your pages to make sure your content is culturally sensitive, grammatically correct and in line with your brand. This means all texts and images are appropriate and present your business in the right light. Take your time with this step as you handle all other aspects of this process. Not only is this important for building your brand identity in a new location, it will also help you reduce returns and refunds due to things getting lost in translation. These kinds of mistakes can be costly when it comes to international shipping. 06. Display prices in local currencies People want to shop in their own currency. Add a currency converter  to your eCommerce website to automatically swap currencies depending on the shopper’s location and language. Make sure your converter updates on its own so when you run sales or modify your pricing, you won’t have a lot of manual labor waiting for you. 07. Connect a payment provider When it comes to choosing a payment provider, there are few things you should take into account. Ask yourself the following in order to choose a viable payment provider: How do people actually prefer to pay in your target market? Do they use credit cards or Paypal? Are they used to paying in cash, or a two-step payment provider like in Brazil and Japan? Do they respond well to buy-now-pay-later options ? Take the time to learn about the best payment providers for your eCommerce business before choosing how to accept online payments . 08. Handle your fulfillment and shipping A huge part of successfully selling products internationally is being able to deliver your products as fast as the local market expects – and preferably faster. Here are some tips to make sure that happens: Check customs and international shipping regulations — The penalties of not knowing the rules are delays and costly fines. Look into costs for shipping internationally — Taxes, fees, duties and tariffs vary depending on where you’re shipping from and where you’re shipping to. Pack your products safely —  Choose the right size package for your product’s shape and weight, avoid empty space after all, you’re paying for this, seal your boxes securely as nobody likes receiving an open package, attach clear labels, otherwise it won’t get shipped. If you’re selling high-end products, consider paying for shipping insurance. Peace of mind is worth a lot. Find the right shipping provider — Connect a shipping vendor who ships internationally.  Try to work with a single vendor that covers all of your target markets. This is critical when you’re selling to numerous countries. Offer different services to cater to more types of customers — Choose a carrier or a shipping app based on credentials in the countries you're shopping to, how frequently you send there, price and speed. Consider third-party fulfilment — Third party fulfilment companies can do much of the heavy lifting when shipping internationally. While this will eat into your profit margins, it might be worth it in terms of effort and fulfilment quality. 09. Mind your marketing It’s important to be mindful of your marketing strategy in order to best target your new customers. Keep in mind that your products may appeal to different sorts of shoppers with different marketing attributes, depending on the location. For example, a mid-market watch in Mexico may be perceived as an affordable one in Canada. This means you’ll have to put in the time to understand who you’re targeting and adjust your marketing plans accordingly. This should include everything, like your ads budget, the influencers you choose, the best affiliates to connect with, and the range of discounts you’re willing to give. 10. Keep your customers happy Selling internationally may bring with it a whole new set of customer complaints, especially with regards to sizes, shipping times, and – of course – refunds and returns. Do whatever you can to respond to your new customers quickly, respectfully and professionally. A happy customer will keep coming back and tell their friends to come buy too. Ready to start selling? Create your free online store today.

Turn your ideas into a website you love with Wix →   If you’re wondering what real users think about Wix as a website builder , this review roundup highlights their honest experiences building sites of all kinds. From entrepreneurs launching their first online business to creatives looking for website inspiration, Wix users share what they love, and what they wish they knew sooner. With powerful design flexibility, built-in marketing and thousands of website templates , Wix continues to be a go-to platform for anyone ready to bring the ir idea online. Here’s what they had to say. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most—bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: Wix reviews  Wondering what it’s re ally like to build a website with Wix ? In short: it’s intuitive, flexible and gives creators the tools to bring their ideas to life, without overwhelming complexity. Here’s what Wix user  Isaac Hill  had to say : “My experience with Wix has been excellent from start to finish. The platform is user-friendly, the design tools are powerful and the add-ons make it easy to bring my entire brand vision to life. From eCommerce to marketing automations, everything works smoothly. Wix helped me build Be Ike-Conic into a professional, a luxury level site that truly reflects my brand. Highly recommend for any creator or entrepreneur looking to level up!” Othe r highlights users love about Wix: Drag-and-drop website builder  that’s easy and flexible to use AI features  that simplify design and content creation 2,000+ website templates library for easy website creation Built-in eCommerce, marketing and automation tools Reliable performance and website security Editor’s note: At Wix, we’re always curious about how people actually use our tools, so instead of just telling you what’s great about the platform, we asked real users to share their honest experiences. Every quote and insight you’ll read here comes from verified Wix users who’ve built everything from small business sites to online stores and creative portfolios. We’ve lightly edited some reviews for clarity and flow, but the stories and opinions are entirely their own. Wix reviews: what real users are saying about Wix Choosing the right website builder  is a big decision, so hearing from people who actually use the platform can make all the difference. Below, you’ll find real Wix reviews from entrepreneurs, creators and small business owners who’ve built and grown their online presence with Wix. From ease of use and design flexibility to AI tools, SEO and eCommerce features, these firsthand experiences offer a clear picture of what you can expect when you build a website with Wix. Here’s what real users have to say about their experience: Ease of use Wix’s template library Powerful AI features Strong SEO tools Selling online Solid performance and website security  Custom domain name   01. Ease of use: why Wix makes website building simple for everyone One of the first things users mention about Wix is how easy it is to get started, especially for anyone learning how to make a website from scratch . The setup feels intuitive and fast, thanks to the drag-and-drop  editor that lets you design freely. From designing one of the website design ideas  to experimenting with web design  features, the flexible Wix editor makes managing and updating your site incredibly simple. “The drag-and-drop editor, integrated SEO tools and App Builder made setup super easy. Publishing updates and managing pages is quick and stable,” says the team behind Youngsters of Hyderabad Youth , who use Wix Premium for their brand’s official site and app. That combination of control and simplicity is a recurring theme among users. Shiva Associates described Wix as “super intuitive,” adding that everything runs smoothly, from editing pages to adding features like chat, forms and SEO tools. They also appreciated the fast loading and how “the customer support team is always ready to help.” For small business owners just getting started, ease of use can make all the difference. Estefania , who runs her store on the free Wix plan, said, “It’s easy to set up, the templates look nice and I didn’t need any tech skills to get things going. Managing products and orders is straightforward.” She plans to upgrade to Wix Premium Plans  before BFCM, but already feels confident handling her site on her own. And for users managing both business and creative work, that flexibility matters. “Wix gives complete creative freedom while keeping everything user-friendly,” adds Shiva Associates, noting that even non-designers can manage their websites confidently. In s hort, Wix removes friction from building online. Whether you’re running a small shop, experimenting with web design  or managing an entire brand, you can launch quickly, make updates anytime and rely on responsive support when you need it. Learn more: Is Wix free? How to build a website for free Free website builders Is Wix good for website building? 02. Wix’s template library: flexible designs for every website style When it com es to choosing a website template , Wix users consistently rave about how much creative freedom they have. With thousands of different types of industry templates to choose from, including blog templates , portfolio website templates , landing page templates  and eCommerce website templates , there’s something for every project.  So, whether you’re building a  personal website , a business website or experimenting with advanced website design templates, Wix makes it easy to start with a professional foundation and then customize it to fit your vision. One user summed it up perfectly: “Wix is easy to use with lots of template options and customizations. We can add whatever features we want, from a basic site to a fully loaded one, and their customer service is great.” That flexibility lets you start small and scale your site as you grow. “Templates galore: Wix.com offers a vast selection of beautifully designed templates for various industries and purposes. Whether you need a portfolio, eCommerce, blog or business website, you're sure to find a template that suits your needs. The templates are not only visually appealing but also highly customizable.” - Valued Wix User Another user, Drew , shared that he’s built “around seven websites with Wix over the years” because the editor never locks him into one design. He explains that Wix’s templates give him a solid structure to work from, but he can “make each one completely unique.” For many creators, that balance between structure and creativity is what keeps them coming back. Even beginners find the setup process smooth. Cathy , who built her first business site on Wix, said the experience was “delightful and user-friendly, even for someone not very tech-savvy.” With just a few clicks, she was able to choose a template, personalize it and get her website live. For professionals who manage multiple sites, Wix templates are also a time-saver. As Colleen , a Wix Partner, explained, “Wix’s website editor allows for complete customization of any premade or blank template. Every website can be 100% custom-tailored to your business or organization and clients can easily edit their own sites later.” It’s no wonder users describe Wix templates as both a starting point and a creative playground. Whether you’re browsing new Wix templates , exploring resume web templates  or learning how to choose a template on Wix, the experience is designed to feel empowering, not overwhelming. 03. Powerful AI features: how Wix’s AI tools make website creation smarter Wix’s approach to AI has also been recognized across industry reviews for making complex tools accessible to everyday creators. W ix’s  AI website builder  brings a new level of efficiency to creating websites, making it one of the best AI website builders on the market. But what exactly is the Wix AI website builder, and how does it differ from a traditional vs AI website builder ? From generating content with AI writing tools  and producing a polished AI blog post , to guiding you through design with best AI website examples , Wix uses the latest types of AI to simplify tasks and speed u p workflow. “As a business owner, I couldn’t be more impressed with what Wix brings to the table. The AI assistance is a huge asset, helping us keep our operations modern, efficient and responsive to market changes. From website edits to social posts, Wix’s AI feels like having a virtual assistant built right into the platform." - Genesis Enterprise Genesis Enterprise went on to share, “The website versatility is unmatched. Whether you’re launching an online store, running a blog, or building a services platform, Wix gives you the flexibility to scale and customize as your business grows. And just as important, their customer service has been excellent, every time I’ve reached out, they’ve been responsive, professional, and focused on finding solutions. If you’re looking for an all-in-one platform that empowers your business and keeps you ahead with the latest tech, Wix is it.” One user explained, “Wix’ s AI design tools  made it simple to build a professional website in no time. It suggested layouts, colors, and even wrote initial text that I could tweak to fit my voice.” This kind of automation takes the guesswork out of how to make a website from scratch, letting beginners and pros alike move faster. Another reviewer shared how helpful the built-in writing tools were: “The AI text generator helped me polish my site copy and keep it consistent across pages—it saved hours of work.” For many, this is where Wix shines: offering smart suggestions without taking away creative control. Longtime Wix user, Ken , also points out that AI features extend beyond design. From optimizing images to improving load times, the platform’s AI-powered performance tools ensure your site looks sharp and runs smoothly. As one creator put it, “Wix feels like it’s thinking ahead for you—anticipating what you’ll need next.” Together, these AI tools make the process of website creation faster, smarter and far more intuitive. Whether you’re launching a  business website , bu ilding a portfolio or experimenting with web design, Wix’s AI features are there to guide you every step of the way. “Wix has opened doors for a thinker to imagine how the business webpage must look and feel and get it live on a worldwide domain where users can access your products, services, and much more. I really liked the recent AI feature that has made life easier; you can write awesome content and make your webpages look more professional with the rich content provided by AI effortlessly.”  - Rohan Learn more: How to create an AI portfolio AI analytics Best AI app builders 04. Strong SEO tools: how wix helps your website rank and grow “I didn’t know much about SEO, but Wix made it simple to optimize my site and actually see it show up on Google.” - Valued Wix User  Wix makes it simple t o optimize your site with a suite of SEO features . From the Wix SEO Hub  to actionable Wix SEO tips,  the platform has evolved into one of the best website builders for SEO.   So if you’re focusing on website SEO , Wix’s tools help you stay on top of SEO trends  and understand  SEO website design . Mistee , a Wix reviewer shared, “As a small business owner, and one that's not super tech-savvy, I appreciate the suggestions on how to boost my SEO and gain more traffic. The free tools and tutorials offered (which I haven't even fully taken advantage of using) can really help your website become more efficient.”  Another user, Mohamed , mentioned how valuable the real-time insights are: “Wix also provides excellent tools for SEO, mobile responsiveness and even eCommerce. Everything just works smoothly, and their support team has been responsive and helpful whenever I had a question.”  For those wondering is Wix good for SEO? , Mohamed’s feedback shows that the platform’s combination of automation and support helps ensure your site is fully optimized from the start. “We have been able to launch a beautiful website on our own with Wix. We are also able to manage the SEO from the dashboard along with so many other great features. We get updated website stats, email inquiries and so much more. Very happy!” - Andy Andy ’s perspective emphasizes the convenience of handling website SEO directly from the Wix dashboard, keeping everything in one place and easy to monitor. “Their tools are a game-changer! From SEO optimization to analytics and email marketing, everything is designed to help businesses succeed online. And if you ever need help, their support team is quick, friendly and genuinely cares about resolving your issues.” - Alexander Alexander ’s experience demonstrates how Wix’s SEO website design tools integrate with other platform features—like email marketing —to give users a complete, strategic approach to online growth. For nearly a decade, website designer Hannah has relied on Wix to create stunning websites for her clients. She explains that the platform’s built-in SEO tools make it easy to help clients reach the top of Google search results, while its reliable customer service ensures she always has support when needed. Her long-term experience shows how the best SEO website builders combine powerful tools with dependable service for professionals managing multiple clients. “Wix's built-in SEO tools helped me improve my website's visibility, driving more traffic and boosting my online presence. Plus, the customer support team was always there to assist me whenever I had questions or needed guidance. Overall, Wix offers an unbeatable combination of features, functionality and support, making it the perfect choice for anyone looking to build a professional and visually stunning website.” - Given Given ’s review illustrates the full impact of Wix’s SEO capabilities, from increasing traffic to improving overall site performance, reinforcing why Wix remains a strong choice for both beginners and experienced designers. 05. Selling online: how Wix supports your eCommerce success “I've been using Wix for over a decade. I started as a basic user and am now running an eCommerce business with an active blog. They've helped me grow with their wide scope of easy-to-implement products, excellent customer service, fair policies and useful partnerships.” - Virginia Building an online store  has never been easier thanks to Wix’s flexible platform and intuitive setup. Whether you’re starting from scratch or moving an existing business online, Wix makes learning how to make an eCommerce website  feel simple, guided and achievable.  Many users say Wix offers the ideal mix of freedom and structure. “Wix has been a dream,” wrote Amy . “We moved over from another hosting platform and it could not be easier to use or more economical for small business eCommerce hosting .” That seamless experience is what helps small businesses focus on growth, not just setup. For entrepreneurs comparing platforms and wondering is Wix good for eCommerce , the reviews speak for themselves. “I’m new to Wix and came from another eCommerce website design  platform,” shared Kellie . “Their customer service is top notch and the add-on apps are so useful. I wish I’d used them from the beginning.” Wix also empowers sellers who want to build more than a storefront, it’s about creating a brand hub. As Akshya explains, “From SEO to Facebook ads, you can manage everything from a single dashboard.” For anyone curious about how to make a website to sell  both products and services, Wix streamlines every stage of the process, from setup to marketing. Some creators choose Wix for its efficiency. Tom said, “I wanted to bring my side hustle online. I bought the premium plan and within a month had a professional website ready to take orders.” That’s the kind of hands-on simplicity that makes Wix one of the best eCommerce platforms  for fast launches and easy scalability. Even power users like Howard see Wix as a complete solution. “Apart from standard sites,” he wrote, “Wix allows creating blogs, forums and eCommerce websites with versatile customization options and strong eCommerce website security .” His experience shows how Wix combines creativity, security and performance—all essential traits of the best eCommerce website builders  today. And when it comes to budgeting and planning, users appreciate the transparency. Instead of worrying about how much does an eCommerce website cost , W ix’s all-in-one pricing makes it clear what you’re getting, from hosting to design and sales tools. 06. Solid performance and website security “Wix takes care of hosting your website, ensuring it remains accessible and responsive at all times. Additionally, the platform prioritizes security, implementing robust measures to protect your website and customer data.” - Agarwall When you’re running a business online, website security and reliability aren’t optional, they’re non-negotiable. That’s where Wix truly shines. Every plan includes  free website hosting , so you never need to juggle multiple providers or worry about downtime. From uptime monitoring to global CDN support, Wix gives every site a stable foundation to grow on. “Wix lets me build a website with all the bells and whistles I need—without worrying about plugins or add-ons,” says Vallabhan . “Excellent hosting too, and the website performance  is outstanding.” That reliability means you can focus on design, content and sales, knowing the tech side is handled. Wix also integrates advanced  eCommerce website security features, protecting your store’s transactions and customer data around the clock. Whether you’re managing a boutique shop or scaling a large online business, these layers of protection keep sensitive information safe and compliant. For those who value transparency, the Wix Trust Center  provides a deep look into how Wix safeguards users, from  website privacy  policies to encryption and compliance standards. And for those wanting practical website security tips , Wix’s resources walk you through how to maintain a secure, reliable online presence. “Wix is an extremely complete platform to start your entrepreneurship! No hidden costs—it provides everything from beautiful design templates to the security layer in the eCommerce checkout,” says Starmix . “We are enjoying this!” Their review reflects what many users experience: a platform built on trust, consistency and top-tier performance. 07. Custom domain name Your domain name  is more than just an address, it’s your online identity. With Wix, you can secure and manage it directly from your account, making the setup process simple and stress-free.  As one valued Wix user shares, “The platform is easy to use and perfect for beginners, it gives you everything you need to start your website, set up email and most importantly, register your domain name all in one place.” If you’re unsure where to begin, Wix offers a b uilt-in domain name generator to help you brainstorm creative and brand-relevant ideas. Not sure what is a domain  or how it ties into your website? Wix guides you through the essentials so you can confidently move from idea to published site. When you’re ready to take the next step, Wix walks you through  how to register a domain  and connects it seamlessly with your web hosting , removing the need to juggle multiple providers.  Rosalind Iversen explains it best: “Wix is a website design tool company that offers outstanding templates for you to customize your business, including domain ownership... With Wix and your registered domain and design, you can quickly establish a presence in the Google browser.” From picking the right domain extensions —whether a .com domain  or something niche—to understanding how to choose a domain name , Wix gives you clear guidance every step of the way. And if you need assistance transferring or updating your address, the support team is always there to help. “Needed help to reassign a domain name that we had purchased. Contacted Wix support and they walked me through the process,” says John . Whether you’re looking to buy a domain name  or manage an existing one, Wix brings everything under one roof—making it one of the best domain registrars  for small businesses and growing brands alike. Editor's note: We collected this feedback directly from Wix users via public reviews and community submissions. This article was written and fact-checked by the Wix Blog editorial team, based on verified user reviews and hands-on testing of Wix’s latest website-building tools. Final thoughts: what you can learn from real Wix reviews Across all these firsthand experiences, one theme stays consistent: Wix gives creators the freedom to design the exact website they want, without needing technical skills to make it happen.  Users appreciate the intuitive editor, AI tools that speed up the process, built-in marketing and SEO features and the confidence that their site is secure and reliable. Whether you’re starting a side hustle, building a portfolio or opening an online store, real Wix reviews show that the platform supports you at every stage, from first draft to long-term growth. Ready to turn your idea into a website you love?  Get started with Wix today . Why trust Wix’s expertise? The guidance we share is shaped by what real users experience every day, what works, what’s intuitive and what helps them grow. With insights from millions of people who have built websites on Wix, our recommendations are backed by a deep understanding of what it takes to succeed online. This article was created to help you learn from those real user experiences. Every review, example and resource highlights what you can expect when building your own website with Wix, so you can make informed decisions and launch a site you’re proud of. Our team regularly tests and reviews Wix features, interviews real users and partners and works directly with product experts to ensure the guidance we share reflects how the platform performs in real-world use. - Sharon Hafuta, SEO blog editor at Wix Wix reviews FAQ Is Wix a good platform for beginners? Yes, Wix is designed to be intuitive for users of all experience levels, especially those who have never built a site before. The drag-and-drop editor makes it simple to move elements around and experiment freely. Plus, the onboarding flow helps you set up pages, publish content and go live at your own pace. Beyond design, Wix provides built-in features like contact forms, SEO tools, social integrations and analytics, all managed from one dashboard. So even if you’re just getting started, you can grow confidently with tools that support your business or creative goals. Can I build a business website on Wix? Absolutely. Wix has everything needed to learn  how to make a business website , from secure hosting and  accepting payments  to marketing automations and product management. Whether you’re selling online, offering services or building a personal brand, everything connects smoothly. You can start simple and scale up when you’re ready, adding bookings, online courses, chat, email campaigns and more. With Wix handling the tech and updates, you can focus on bringing in customers and running your business. Does Wix offer templates for creative portfolios? Yes, Wix has a wide range of professionally designed templates for portfolio websites , tailored to industries like photography, writing, music, fashion, architecture and more. Each template gives you a polished starting point with layouts that highlight your strongest work. Everything is customizable, so you can adjust the design to fit your personal style and career goals. As you grow, adding new pages, galleries or case studies is easy, ensuring your portfolio always reflects your latest skills. Explore these portfolio examples for inspiration: Fashion portfolio examples Model portfolio examples Social media portfolio examples Writing portfolio examples Digital portfolio examples AI portfolio examples Can I design my own branding on Wix? Definitely. Wix provides built-in tools like the Wix Logo Maker to help you learn how to design a logo that matches your brand identity. You can pair your logo with custom colors, fonts and design elements to create a cohesive look across your site. Beyond visuals, you can also set up branded emails, social content and business tools, giving you a consistent presence wherever your audience interacts with you. All branding updates sync across your website automatically so your brand always looks sharp. What if I need help designing my site? Wix offers helpful guidance, from AI website creation suggestions to tutorials and templates that show you how to design a website  effectively. You can choose whether you want a guided, fast setup or a fully custom experience with the editor. For creators and professionals building online credibility, Wix also simplifies how to make a portfolio  that showcases your expertise. And if you ever need more support, the Wix Help Center, live support and community resou rces are always there to assist.

Design high-end sites with efficiency on Wix Studio.  Start creating today → For graphic designers , a website builder  isn't just about ease of use, it’s about creativity without restrictions. Finding the right platform can feel like a balancing act between speed, control and visual precision. You want full website design  freedom without spending hours on manual tweaks or compromising your aesthetic.  And let’s be real, first impressions matter. Forbes reports  that half of internet users consider a website’s design. That means the sites you build don’t just showcase your work, they shape how potential clients perceive your brand. That’s exactly why choosing the best website builder for graphic designers is so important. You need a platform that goes beyond basic  website templates , something that supports your process, keeps your visuals consistent and helps bring bold ideas to life. Here, we’ll break down the best website builders for graphic designers. Whether you’re a freelance graphic designer  or work for an agency, one is built to help you publish work that feels distinctly you. So, whether you’re starting from scratch, comparing top platforms or testing out an  AI website builder to speed things up with AI design , you’re in the right place. Ready to learn  how to build a website that reflects your unique style? These top picks for graphic design websites  will inspire you to do just t hat TL;DR: best website builders for graphic designers You wouldn’t start a project without sketching out the vision first—same goes for choosing a web site builder. Before we dive into the full list, here’s a high-level look at what separates the  website design ideas  from the rest when it comes to graphic design. The right platform gives you more than just a canvas, it gives you the tools to scale your creativity, refine your voice and even explore how to make money as a graphic designer . Whether you're: Showcasing a client-ready design portfolio Figuring out how to start a graphic design blog  to grow your audience Building a freelance graphic design  brand or launching a full creative business Testing out graphic design business names  and services to see what resonates The best website builders support the full picture—from layout to launch. That’s why Wix Studio , with its powerful Wix Studio features , is included in this list as a top choice for designers who want total creative control combined with robust business and collaboration tools. How we chose the best website builders for graphic designers Criteria Why it’s important for graphic designers Design flexibility Full control over layout, typography and color to match your brand style or client projects. Templates for graphic design websites High-quality, niche-relevant templates that serve as strong starting points for freelance graphic design and studio sites. Customization without code Intuitive editors or AI website builders that allow detailed customization—no coding required. Portfolio & blog features Built-in tools to showcase work and start a graphic design blog that supports SEO and personal branding. Ecommerce & monetization Support for selling products, prints, or services—ideal for those exploring how to make money as a graphic designer. Speed & SEO tools Fast load times, mobile optimization and built-in SEO features to boost discoverability and professionalism. Scalability for business growth Tools and plans that support growth—from personal sites to full graphic design business operations. "As a designer, staying efficient and adaptable is a must. That’s why finding the best website builders for designers can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix Why graphic designers need website builders with specialized tools For graphic designers, building a website isn’t just about putting content online. It’s about shaping a cohesive, immersive experience that blends form and function. Every layout choice, typeface and interaction is intentional, especially for those working in  brand design , exploring different graphic design styles  or building a platform to share  graphic design tips . That level of control and detail requires more than a one-size-fits-all approach to website development . To deliver standout designs at scale, the best website builders for designers need to offer tools that meet their standards and match the way they think. Different types of designers —from illustrators to branding specialists—bring a unique blend of creativity and design thinking  to web creation. The best builders should keep up with that mindset, not hold it back. “Graphic designers don’t want to fight with their tools, they want tools that fight for their vision. The best website builders give you room to experiment, stay on-brand and actually enjoy the build process.” - Roy Wax, PMM at Wix Studio The creativity designers bring to web creation A web designer approaches a project with a visual mindset. Instead of relying on rigid templates, you think in grids, white space, typography and hierarchy. Whether you’re showcasing graphic design ideas, building a portfolio or even planning on starting a blog , your website isn’t just a container—it’s your canvas for storytelling. That’s why the best website builders for graphic design portfolios  give you precise control over layout, color systems, responsive templates and micro‑interactions that bring your vision to life. Regardless if you’re focusing on building dynamic website designs, sharing a personal project or experimenting with  how to make a storyboard , you need a platform that supports high-end visuals, custom interactions and refined responsiveness across breakpoints—without sacrificing website performance , accessibility or  SEO features . Limitations of generic website builders Many of the best website builders promise simplicity, but when it comes to creative flexibility, they often fall short. Generic templates, inflexible layout tools and limited styling options can quickly box in your creativity, especially when working with evolving graphic design trends or trying to maintain a unique brand identity across projects. Without features like reusable components, responsive control or full design system support, even simple tasks can become time-consuming. And when a platform doesn’t support great design, it limits your ability to deliver your best work across projects and client types. Features that graphic designers want in a website builder A strong platform should help bring your ideas to life—not get in the way. Graphic designers typically look for: Feature Why it's important Grid & layout control Ensures alignment and balance throughout the site Advanced typography Lets you fine-tune type styles, line heights and responsive behavior Design system support Makes it easy to apply consistent styles and scale designs Color management Helps maintain accessible, brand-aligned palettes Custom breakpoints Offers full control over how designs adapt across devices Built-in animations & effects Adds polish and depth without custom code High performance output Ensures that beautiful designs also load fast and rank well With the right tools, designers can stop adapting to generic platforms—and start building websites that not only reflect their unique style, but also deliver high-impact website design for small business clients and serve as a source of website design inspiration for others in the creative space. 12 Best website builders for graphic designers Choosing the right website builder means finding a platform that aligns with how you work and what you want to create. Below, we’ve reviewed the top options for graphic designers in 2026. From flexible all-rounders to specialized platforms, find the website builder that suits your creative workflow. Wix Studio Wix GoDaddy Duda Webflow Framer Jimdo SITE123 Shopify Dorik Web.com WordPress 01. Wix Studio  Wix Studio is a website building platform for professional designers, developers and marketers. With powerful Wix Studio design capabilities, an intuitive CMS for designers  and robust business tools, it empowers freelancers, agencies and Wix Studio developers to build, manage and scale exceptional websites with maximum efficiency. At its core, Wix Studio is one of the  best responsive website builders that combines a powerful editor with advanced layout tools, a collaborative workspace and scalable Wix Studio business solutions . You get complete control over grids, typography, animations and interactions, plus the ability to build reusable components and design systems that stay consistent across every project. Thanks to Wix headless  architecture and support for custom Wix apps , developers have flexibility to extend functionality as needed. Best for: Professional designers, developers and marketers who want total design freedom—without the constraints of traditional platforms. Best features:  A visual editor built for design logic:  Wix Studio’s advanced editor was built specifically with graphic designers in mind. You can drag, drop, align and layer with full creative control or use an intuitive grid-based layout to keep your compositions structured and consistent across breakpoints. Layout tools like stack, dock and padding controls make it easy to finesse spacing and alignment without hacks. Responsive design: Set custom breakpoints, scale elements proportionally and tweak layouts across devices—all without touching a single line of code. The Studio Editor was built to handle design-first thinking, so your sites look polished at every screen size. The Studio Editor works with a cascade system, meaning changes you make on larger breakpoints trickle down to smaller breakpoints, but changes on smaller breakpoints don't affect larger breakpoints. Reusable templates & widgets:  Save and reuse custom sections, website design templates  and widgets across multiple sites. This is a great tool to speed up the design process as it lets you save color palettes, typography styles and designed sections and elements. The Site Styles panel is a one-stop shop to manage the site typography, colors, page transitions and max width. Creating a theme for your client's site is a great, holistic way to save time and ensure the design is consistent Figma-to-Studio: Wix Stu dio’s official Figma plugin  makes it easy to turn your static designs into fully editable websites without redrawing or rebuilding. With just a few clicks, you can import entire layouts directly from Figma into Studio, where your sections, containers, stacks and grids are preserved as real web structures. Typography, colors and spacing styles come through intact, giving you a consistent design system from canvas to live site.  Code-free animations & effects: Add movement, interactivity and flair with a wide range of built-in effects—from parallax to scroll-based animation. Studio also includes tools like WebGL and Text Marquee to help you bring brand stories to life without any use of code. Integrations with tools like Lottie and Rive make it easy to build motion-rich, standout experiences without leaving the platform or installing anything extra.  Creative control with custom CSS: You can fine-tune elements with custom CSS directly in the editor. Designers who like to blur the line between visual and technical design can push layouts even further, while keeping everything inside one workflow. Native business solutions:  Wix Studio eCommerce  supports online store creation , service booking sites and digital sales. You can customize product galleries, checkout flows and customer emails visually, while still tapping into more advanced tools like automations and app integrations when needed. Wix Studio business solutions  include bookings, events, memberships and selling subscriptions—all seamlessly integrated with the core eCommerce system and available through a single, unified backend, with no plug-ins and no need to add custom code. Pre-designed assets: Wix Studio comes with pre-built sections, a wireframe generator  and components to help you move fast without starting from scratch. Build your own templates, reuse your own elements across pages and customize everything so it stays on brand. You can even turn any vector file into a custom cursor for added detail. AI tools that support (not replace) your creativity: Wix Studio AI features smart content suggestions, AI-generated sections and tools that act as a design assistant that helps you get started or fill in the blanks—without ever taking over your vision. Accessibility: Graphic designers must keep in mind accessibility when designing and building websites. That means font size, color contrast, content hierarchy and more. Wix Studio’s Accessibility Wizard scans your client’s site and detects and fixes issues.  No-code CMS: Whether you're managing case studies, portfolios or blog content, the no-code CMS  lets you design around structured data—keeping layouts dynamic, content-driven and easy to update for you or your client. Team collaboration suite: The Studio Editor is a collaborative real-time platform that lets teams work simultaneously on the same site. You can edit the layout, design and content of pages or elements without overriding people's actions. Changes made by other stakeholders appear in the Studio Editor within seconds. You can also see who's working on each element or page. This minimizes conflicts and allows you to collaborate efficiently with team members and site collaborators.  Client collaboration & handover: Enable 'content mode' so clients can safely update content without breaking layouts. Leave live comments directly on the canvas for fast feedback. Generate automated performance reports. When it's time to hand off, use a personalized client kit to make the transition clear and smooth. Pricing:  Free plan available. Paid plans start at $19/month (billed annually), with month-to-month billing also available. Free:  without a custom domain or try any plan subject to a 14-day money-back guarantee. Basic ($19/month) : Build online brands. Standard ($27/month):  Accept online payments. Plus ($34/month):  Capture leads and boost sales. Elite ($159/month):  Scale business growth. Enterprise (price available upon request): Custom pricing for large-scale businesses with advanced Wix Studio enterprise  features.  “Wix Studio was built for designers who think beyond templates. You’re not just dragging elements onto a page, you’re building real systems, applying brand consistency at scale and working the way creative professionals actually work. Whether you're managing client projects or scaling a creative business, Wix Studio gives you the freedom to design without limits and the infrastructure to back it up. It’s more than a builder, it’s a platform built around how designers think.” - Roy Wax, PMM at Wix Studio Curious how Wix Studio stacks up against other platforms? Explore these comparisons: Wix Studio vs. Wix  |   Wix Studio vs. Shopify  |  Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow  |  Wix Studio vs. Duda  |  Wix Studio vs. WordPress 02. Wix  Wix is a beginner-frie ndly, drag-and-drop website builder  known for its ease of use, versatility and visual flexibility. With over 2,000 professionally designed templates spanning nearly every industry, there’s truly something for everyone. Whether you’re designing a personal brand or building sites for clients, Wix makes it easy to get started and look professional from day one. Often ranked among the best website builders for small businesses , Wix offers a fast, intuitive setup process that lets you launch with confidence, no coding or complicated onboarding required. It’s ideal for self-creators, freelancers and business owners who want to make a bold first impression and build a standout web presence without needing a background in design or development. Best for: Self-creators, freelancers and small businesses who want to launch fast, look professional and grow their brand with minimal setup or tech expertise. Best features: Visual editor:  Wix’s intuitive drag-and-drop editor features rulers, layers, snap-to-objects and overlapping controls, allowing pixel-level placement. It offers precise manual layout control and robust element alignment. Optimized for mobile:  Automatic mobile optimization and a separate mobile editor ensure good cross-device performance. With the mobile mode you can tweak layouts for small screens. Pre-designed assets & templates:  With over 900 templates—including eCommerce website templates , portfolio website templates  and business website templates —and extensive UI blocks, you can quickly assemble and customize sites. Animations & visual effects:  Apply entrance website animations , hover interactions, Lightbox effects, video overlays and more, all without using code. AI tools: Wix AI  includes a robust set of AI tools for business  aimed at simplifying web design , content creation and SEO. The AI site builder can generate a full website layout based on a brief description, including suggested sections, copy and images. Designers can also use AI tools to create and edit written content, generate blog posts or product descriptions and get real-time suggestions for layouts and page structure.  Built-in business & growth tools:  From online scheduling and free eCommerce website  to email marketing  and CRM , Wix includes business support features natively. There’s also a vast app marketplace for added functionality. Accessibility features:  Built-in website accessibility  features like skip navigation, reduced-motion modes and the Accessibility Wizard make compliance easier. Client & team collaboration:  Wix includes site roles, permissions, basic content editing and 24/7 support.  Pricing: Free plan available.  Wix Premium Plans start at $17/month (billed annually) with month-to-month billing also available. Free:  Create and publish a website with Wix branding and a Wix subdomain. Light ($17/month): Connect to a custom domain, remove Wix ads and get 2 GB of storage, great for personal sites. Core ($29/month): Includes everything in Light plus increased storage (up to 50 GB), a free logo and basic analytics, ideal for small businesses. Business ($39/month): All Core features plus more storage (100 GB), advanced analytics and  eCommerce tools , perfect for growing online stores. Business Elite ($159/month): Wix’s most powerful plan: includes priority support, maximum storage (up to 1 TB) and scalable performance for high-traffic sit es. 03. GoDaddy GoDaddy’s builder is fast, simple and designed for non-technical users. It suits designers working with small service-based businesses who prioritize speed over deep customization. Best for: Designers creating straightforward websites with built-in marketing tools and fast launch timelines. Best features:  A visual editor designed for ease : GoDaddy’s editor is block-based and intuitive, with drag-and-drop modules that make it easy to build pages quickly. Responsive design : GoDaddy websites are mobile-friendly and layouts adjust automatically across devices.  Business solutions : GoDaddy includes a suite of built-in business tools, from online appointments to eCommerce and email marketing. These features are integrated and easy to manage. AI tools : With GoDaddy you can generate full site layouts based on a few prompts. The platform's AI tools offer content suggestions for headlines, business descriptions and product listings.  Pricing:  Free trial available. Plans start from around $9.99/month (billed annually). Basic ($9.99/month): Get your business moving with a website, marketing and payments. Premium ($14.99): Take online appointments and boost your marketing strategies . Commerce ($20.99): Sell anywhere, your online store, popular marketplaces and in-store point of sale. 04. Duda Duda is designed for freelancers and agencies managing client sites at scale. It offers flexible layouts, responsive editing and strong collaboration features. Best for: Designers and agencies who want responsive control, efficient client collaboration and structured workflows. Best features:  A visual editor : Duda’s editor is clean and easy to navigate, with support for Flex-based layouts that allow for more precise design control than many standard builders. Designers who are comfortable with Flexbox concepts will find it intuitive, even if not fully customizable down to the pixel. Responsive design : Duda supports responsive editing with device-specific views (desktop, tablet, mobile) and you can fine-tune each breakpoint manually.  Reusable templates & widgets : You can save and reuse sections, widgets and entire site structures. Duda also offers shared libraries and team assets. Design systems can be created with the Site Theme panel, keeping your design consistent across the website. Creative control with custom CSS : Duda gives designers access to a Developer Mode, where custom CSS can be added at the element or global level.  Client collaboration & handover : Duda’s team-focused tools include customizable user permissions, site comments for contextual feedback and asset sharing to save time and maintain brand consistency across projects. Clients can also be given controlled editing access to specific website sections through customizable permissions, as well as leave comments on the site for simplified communication. For client management, Duda provides white label solutions, automatic client reports and native client billing tools. Clients can also be given controlled editing access to specific website sections through customizable permissions, as well as leave comments on the site for simplified communication.  Flex mode:  Duda supports efficient team workflows with asset and template sharing, granular user permissions and contextual site comments for streamlined feedback. AI tools : Duda’s AI Assistant can generate a full multi-page site or individual pages and sections based on client details. You can also use it to generate SEO metadata, image alt text, titles, paragraphs and product descriptions. Pricing: Free trial available. Paid plans start at $19/year (billed annually), with month-to-month billing also available. Basic ($19/month): Offers one website with essential features like hosting, email support and SSL security. Team ($29/month): Collaboration tools for small teams, including client management and team permissions. Agency ($52/month): Designed for growing agencies and includes advanced client features. White label ($149/month): Full branding control, advanced automation and scalable tools. Custom (contact for pricing info): Automate and grow. 05. Webflow  Webflow is a robust visual development platform that blends design control with production-grade code output. Designed for professionals, it offers a responsive visual canvas with a dynamic CMS, integrated eCommerce, real-time collaboration and extensive customization capabilities. Best for: Designers and developers who want advanced control through a visual interface, with the option to add code when needed. Best features:  Responsive Designer: Webflow’s box-model visual editor gives you full control over layout, spacing and responsive behavior using CSS Grid and Flexbox.  Dynamic CMS: Ideal for designers looking to start a blog , create an online portfolio and content-driven sites, Webflow’s CMS supports reference fields, dynamic pages and headless API access. Interactions & animations: Add sophisticated motion, scroll-triggered animations, hover states, parallax, 3D transforms and Lottie support. AI tools: Webflow’s AI-powered site builder generates layouts based on simple prompts. AI features like content rewriting, metadata generation and personalization are also expanding. Team collaboration: Webflow supports real-time content editing for teams, with commenting and design handoff tools.  SEO & marketing: Webflow comes with solid website SEO tools like sitemap control, schema editing and alt-text customization. Additional marketing integrations are available via the Webflow Marketplace. Ecommerce: Webflow supports custom checkout flows, digital and physical products, POS system integration and limited native payment gateways. Accessibility: Webflow supports website accessibility best practices by giving creators the tools to build inclusive, WCAG-compliant websites. It offers an accessibility checklist that outlines steps for creating accessible experiences, covering everything from semantic HTML to ARIA roles, color contrast and keyboard navigation. Pricing:  Free plan available. Paid plans start at $14.00/month (billed annually), with month-to-month billing also available. Starter (free): Suitable for those just getting started with Webflow. Basic ($14/month): Includes a custom domain and 10 GB bandwidth. CMS ($23/month):  Ideal for blogs and content-driven sites. Business ($39/month):  Designed for higher traffic websites and includes faster website performance . Enterprise (custom pricing):  Tailored solutions for large-scale needs. 06. Framer Framer is a website builder that merges visual design and performance with an intuitive Figma-like editing environment. It’s built for designers who want to rapidly prototype, animate and publish polished websites, without relying on templates or dev handoff.  Best for:  Freelancers, creative teams and designers who prioritize high-fidelity visuals, interactive layouts and a smooth prototyping-to-launch workflow. Best features:  Visual canvas:  Framer offers a design-first experience with side-by-side breakpoint editing, grid-based layouts and an infinite canvas. Manual layout control mimics Figma’s UX, making it intuitive for graphic designers. Motion & interaction design:  Add scroll animations, hover effects, Lottie files and creative transitions without code. Effects like press, loop and drag are built in. CMS & scalability:  Framer’s built-in CMS supports dynamic pages, structured content and up to 100,000 CMS items. Real-time collaboration:  Teams can co-edit designs live, leave comments and manage roles and permissions directly in the editor. SEO & optimization:  Framer offers built-in SEO tools like automated meta tags, XML sitemaps, alt text and indexing control. Pricing: Free plan available. Paid plans start at $5/month (billed annually). Free: Start designing and publishing with Framer at no cost. Mini ($5/month):   Design and publish simple landing pages. Basic ($15/month) : Build a basic, functional website. Pro ($30/month) : Access advanced features to grow your business. Launch ($75/month):   Get tools tailored for launching your business. Scale ($200/month):   Scale your site with powerful business tools. Enterprise (Custom pricing and billing terms): Custom solutions with flexible pricing and support. 07. Jimdo Jimdo is a beginner-friendly platform offering both a classic editor and an AI-powered site generator. It’s ideal for graphic designers who need to launch visually appealing sites quickly.  Best for: Solo designers and creative freelancers who want a simple, visual workflow with quick AI assistance. Best features: A simple visual editor:  Jimdo provides an intuitive interface with template-based layouts. You'll find basic element alignment tools and automatic color schemes , but no advanced grid logic or layout components like dock, stack or padding controls.  Native business solutions: Jimdo includes an online store (up to 100 products), blog features, contact forms and automated SEO tools. Its eCommerce is designed for simplicity, no plugins needed, but more advanced commerce features aren’t available. Pre-designed assets:  More than 100 responsive templates cover portfolios, shops and business sites. Templates adapt your logo’s color palette automatically, which is helpful for brand cohesion. AI tools: Jimdo’s AI builder (formerly Dolphin) guides you through a setup wizard: answer questions about your business, choose brand colors and get a draft site with pages, layout, images and copy tailored to your inputs  Pricing: Free plan available. Premium plans start at $11/month (billed annually). Jimbo offers two paths: website builder and online store.  Website Free: Includes basic features. Website Start ($11/month): For personal websites. Website Grow ($17/month): For business needs, inducing SEO and analytics. 08. SITE123 SITE123 offers a highly streamlined experience, ideal for graphic designers crafting basic websites like a landing page builder , portfolios or small business sites. It’s fast and beginner-friendly, but designers may miss the fine-tuning and responsive tools found in more advanced platforms. Best for:  Designers who want a website builder for simple projects and quick launches. Best features:  Form-driven editing approach: Choose a template and fill in content via guided steps. This structure ensures clean, consistent layouts—though it lacks grid logic, stack/dock tools or padding controls for detailed alignment. Native business solutions: SITE123 includes built-in eCommerce, blogs, contact form builder and booking systems. These integrated features cover basic business needs but don’t offer the visual customization flexibility of other platforms. AI tools that assist setup:  SITE123 offers guided content recommendations and SEO prompts during setup.  Pricing: Free plan available. Premium plan costs $12.80/month (billed annually) with four duration options: 3 months, 12 months, 24 months and 36 months. 09. Shopify Shopify is a robust eCommerce platform that has evolved its website builder to support visual design, responsive outputs and developer-level customization. It's a strong contender when your primary goal is building responsive, brand-driven online stores with the flexibility to fine-tune layouts and code when needed. Best for: Designers and agencies specializing in eCommerce who want visual control combined with store functionality. Best features:  A visual editor: Shopify’s Online Store 2.0 uses a section-and-block editor within a theme structure. You can drag and rearrange sections like hero banners, product grids or testimonials , though free formula placement (like Studio’s grid/dock tools) isn't possible. This gives a clean, predictable layout for store pages. Responsive design: All Shopify themes are fully responsive. While global breakpoints can't be customized, you can preview and tweak content for mobile, tablet and desktop.  Reusable templates & widgets: Shopify sections and blocks are reusable across pages and stored in the theme. Global settings allow branding consistency, but it doesn’t support cross-project design systems like Studio’s templating. Code-free animations & effects: Some themes include built-in slide shows and image zoom effects. Advanced effects like scroll-triggered animation or WebGL are available with custom code or plugins. Custom CSS: Shopify allows full theme editing via CSS/SCSS and liquid templates. Designers comfortable with code can customize under the hood for precise control. Native business solutions: Shopify is built around eCommerce. It supports product catalogs, inventory, variants, discounting, checkout flows, digital goods, subscription services and integrated marketing tools like email campaigns and abandoned-cart retargeting. Pre-designed assets: Shopify’s Theme Store offers ~200 themes (with around a dozen free, rest paid $100‑$500). They’re professionally crafted for ecommerce, covering various industries. AI tools: Shopify’s AI suite, Shopify Magic, generates product descriptions, marketing copy, SEO tags and image background removal. The Sidekick assistant helps with setup steps, content tips and strategy guidance. No-code CMS: Shopify’s core content support is for product pages, blog posts and custom pages. While good for structured eCommerce content, it lacks broader CMS features like nested collections or complex page builders for non-product pages. Client collaboration & handover: Shopify includes roles and permissions and supports staff accounts. Collaboration features rely on the store’s backend; there’s no live canvas commenting or client-edit mode. Creative feedback is generally managed separately. Pricing: Free trial available. Plans start at $29/month (billed annually), with month-to-month billing also available. Basic ($29/month) : Ideal for solo entrepreneurs starting out. Grow ($79/month) : Built for small teams looking to expand. Advanced ($299/month) : Designed for businesses ready to scale. Plus (starts at $2,300/month) : Advanced tools for complex business needs. Enterprise : Custom pricing for high-volume, enterprise-level solutions. 10. Dorik Dorik is a simple yet powerful no-code website builder gaining traction among freelancers and agencies. It emphasizes fast site builds, component-driven design and white‑label capabilities, making it a solid pick for designers needing deliverable speed without sacrificing branding or client-centric workflows. Best for:  Designers and small creative studios looking for a white‑label, lightweight builder that blends ease of use with agency-grade features. Best features: A visual editor built for rapid design: Dorik’s drag-and-drop interface lets you build structured layouts using pre-designed UI blocks and templates. It doesn’t offer the granular grid and layout logic of Studio’s advanced system, but provides clean, repeatable building blocks ideal for fast, consistent design. Responsive design:  Mobile-friendly by default, Dorik auto-adjusts layouts based on device viewing. Almost every component is automatically responsive, yet you can adjust or change them according to your preference on different devices. ֿReusable templates & widgets: Dorik lets you save and reuse sections, blocks and even full-page layouts, making it easy to maintain consistency across multiple projects and speed up your design process. You can create your own custom design library to use again and again without starting from scratch. Custom CSS/Code export: Customers on paid plans can inject custom CSS or export static HTML/CSS/JS—a nice option for designers needing deeper control or alternate hosting. AI tools:  Dorik’s AI Assistant can generate an entire site from a prompt, along with text and images. That’s useful for quick prototypes or initial layouts. White-label CMS: Dorik also offers a fully white-labeled CMS experience. You can deliver sites under your own brand, create custom client dashboards, provide branded documentation and even handle billing—all without relying on external tools or code. Pricing:  14 days free trial and 14 days money back guaranteed available. Plans start at $18/month (billed annually) with month-to-month billing also available.  Personal ($18/month): Includes one domain and access to AI website builder. Business ($39/month): With 3-10 custom domains and up to 10 collaborators.  Agency (custom pricing): For unlimited domains, pages and collaborators. 11. Web.com   Web.com is built for simplicity and speed, ideal when you need to launch a clean, responsive website quickly. It offers a practical drag‑and‑drop interface and a large template library, making it suitable for small business owners or individuals seeking a professional look without the overhead of complex design tools.  Best for: Solo entrepreneurs looking for a fast, affordable online presence with minimal fuss. Best features:  A visual editor:  The Web.com editor offers a straightforward drag‑and‑drop experience, with basic alignment tools and section layouts. It’s simple and accessible, though it lacks the granular grid control, reusable component libraries and design-system styling you'd find in more design-centric platforms. Responsive design:  Every site on Web.com is mobile-responsive by default. Any changes made in the desktop editor auto-adjust for smaller screens, and there’s also a built-in mobile editing mode that allows quick tweaks to the mobile layout. Pricing: Free plan available. Paid plans start at $4.99/month (billed annually), with month-to-month billing also available. Website ($1.99/month): Includes access to the AI-powered website builder, free domain for one year, business email and SSL Certificate . Website + Marketing ($3.99/month): With additional social media and email marketing, Googly My Business listing and an appointment scheduler. Ecommerce ($9.99/month): Includes online store features and marketplace integrations. 12. WordPress WordPress is a flexible, customizable and completely open-source website builder. For graphic designers comfortable working with themes, page builders or a bit of code, it offers control over both content and presentation.  Best for: Experienced designers who want creative control, plugin flexibility and full ownership over their sites. Best features: A visual editor, powered by themes & plugins:  Out of the box, WordPress uses the Gutenberg block editor, which allows drag-and-drop layout building with responsive blocks. For more advanced design workflows, most professionals turn to page builders like Elementor, Bricks or Divi, each offering their own visual editing tools, grid controls, global styles and reusable components.  Responsive design:  Most modern WordPress themes are mobile-responsive by default. Page builders like Elementor and Bricks allow custom breakpoints and per-device editing. Reusable templates & widgets:  With the right setup, designers can create reusable templates, global sections and design systems via their chosen builder. However, this is plugin-dependent and not standardized across the WordPress ecosystem. Creative control with custom CSS & code: Designers can inject CSS, HTML, JavaScript or PHP anywhere—either via theme files or safely within visual builder tools. Native business solutions:  WordPress supports eCommerce, bookings, memberships, multilingual content, gated content and SEO tools, all through plugins.  Pre-designed assets:  Thousands of themes and template kits are available (free and premium). Many include global style settings and are compatible with visual builders. No-code CMS:  WordPress’s content management system is robust. It supports dynamic content, custom post types, fields, taxonomies and content relationships. Client collaboration & handover:  WordPress supports user roles and permissions and staging sites can be created with most managed hosts.  Pricing: Free plan available. Paid plans start at $10/month (billed annually), with m onth-to-month billing also available. Free: Basic features with WordPress.com subdomain. Personal ($4/month): Includes free domain for one year, removes WordPress.com ads and offers email live chat support. Premium ($8/month): Adds monetization tools, premium themes and advanced customization. Business ($25/month): Offers plugin installation, advanced SEO features and the ability to install plugins. Commerce ($45/month): Provides features for online stores, including payment gateways   and premium integrations. Enterprise (starts at $25,000/year): For businesses that require more scalability and data-driven capabilities.  Editor’s note: all pricing and information are current as of 07/26/2025. How to evaluate a website builder for graphic design needs Choosing the right website builder isn’t just about what looks good on the surface, it’s about how well the platform supports your creative process, adapts to your workflow and fits your business model.  For graphic designers, that means looking beyond templates and pricing and digging into how each tool handles design freedom, responsiveness, integrations and scalability. Use the comparison table below to evaluate the platforms featured in this guide, based on what matters most for creative professionals. Website builder Customization flexibility Design software integration Responsiveness Budget & licensing Wix Studio High Figma import Advanced (custom breakpoints, cascading) Free plan available; premium plans for pro use Wix Moderate None Basic (separate mobile editor) Free plan available; tiered pricing GoDaddy Low None Automatic only Affordable; business-focused Duda Moderate None Manual per device Agency pricing; white label available Webflow  High Figma-to-Webflow plugin Advanced  Free plan available; tiered pricing Framer High Figma-to-Framer plugin Advanced  Free plan available; tiered pricing Jimdo Low None Automatic only Budget-friendly; limited features SITE123 Low None Automatic only Very low-cost; limited control Shopify Moderate None Theme-based High-tier eCommerce plans Dorik Moderate None Basic Low-cost for personal sites Web.com Low None Automatic only Entry-level pricing; upsells common WordPress High Third-party plugins Advanced (theme/plugin dependent) Open-source; hosting costs vary Customization flexibility At the heart of every designer’s process is control. Whether it’s adjusting grid spacing, refining typography or building reusable elements, your platform should give you the freedom to shape every detail.  Look for tools that support custom CSS, grid-based layout systems, reusable components and full control over animations and interactivity.  Integration with design software Designers don’t work in a vacuum. They have an entire suite of design tools, including Figma, Illustrator and other creative tools. A builder that integrates directly with your design software can save hours of rework and ensure visual consistency.  Native Figma-to-web flows, in particular, can help maintain spacing, structure and styling from design mockups to live sites. If direct integration isn’t available, consider how easily your designs can be translated into the builder’s system manually. Mobile-responsive control The best responsive website builders offer great design adapts intentionally across devices. So having the ability to control layouts across breakpoints is essential. Platforms that offer custom breakpoints and cascading behavior let you design once, then refine per screen size. Builders that only offer automatic responsiveness may be faster for setup, but they often limit your ability to polish the experience on mobile or tablet. Budget and licensing options Whether you're freelancing or running a studio, budget matters, especially if you’re managing multiple projects or clients. Some builders offer generous free plans or pay-as-you-publish pricing. Others are better suited for agencies, with client billing options or white-label models.  It’s also worth checking if premium features (like custom code or CMS access) are locked behind higher-tier plans. Choose a platform that aligns not just with your creative needs, but also your business model. Explore some of the best website builders: Best website builders for marketing agencies Best website builders for SEO Best website builders for freelancers Best one page website builders Best AI website builders Best resume website builders Best website builders for writers Best website builders for creatives Best website builders for consultants Best booking website builders Best website builders Canada Best mobile website builders Best website builders for coaches Choosing the best website builder for graphic designers At the end of the day, the best website builder is the one that fits your creative process, not the other way around. If you’re a designer who thinks in grids, layers and interactions, you’ll want a platform that gives you the freedom to design with intention, not just fill out a template. That means looking for tools that offer responsive control, reusable design systems and visual precision, so your work feels polished on every screen. That’s where Wix Studio stands out. Built specifically for professionals, it offers a design-first environment with advanced layout tools, responsive control, reusable components and seamless Figma integration.  Of course, depending on your focus, other platforms may suit your workflow too. Shopify is a strong choice for eCommerce-focused designers, Duda is built for multi-client management and WordPress offers unmatched plugin flexibility. But if design precision, scalability and creative freedom are your top priorities, Wix Studio is a platform worth building on. Sign up for Wix Studio  for free and start building fully responsive websites with powerful, professional-grade tools. Best website builders for graphic designers FAQ What is the best website builder for graphic designers? The best website builder depends on your workflow and creative needs. For professional designers who want full control over layout, responsiveness and scalability, Wix Studio stands out with its design-first editor, advanced layout tools and seamless Figma integration.  What do graphic designers use to create websites? Many graphic designers use professional website builders like Wix Studio, Webflow, WordPress (with page builders) or Shopify for eCommerce. These platforms allow designers to implement their visual concepts without having to rely on developers for every change. Which platform is best for graphic designers? Platforms like Wix Studio are purpose-built for designers, offering high-end creative control without a steep learning curve. If you're looking for a balance of flexibility, speed and scalability—especially for client work—Studio is a top choice.  Which website builders offer advanced design tools? Advanced design tools can include grid-based layout systems, custom breakpoints, CSS editing, design system support and Figma-to-web workflows. Wix Studio, WordPress (with visual builders like Elementor) and Duda are among the platforms offering these types of features to varying degrees. Can designers use website builders for client projects? Yes. Many designers and agencies rely on website builders to deliver client work more efficiently. Platforms like Wix Studio and Duda even offer white-label tools, client handoff kits and collaboration features to streamline the design-to-launch process and ensure your clients can manage their site confidently post-launch. What features should a graphic designer look for in a website builder? Look for layout flexibility, responsive control, reusable design components, custom CSS capabilities, a no-code CMS and native business tools. Seamless integration with your design software (like Figma) and features that support accessibility and scalability are also key—especially if you’re working on multiple client sites.

A picture is worth a thousand words—but a great product photo can be worth even more to your bottom line. In this article, we’ll cover essential tips for taking the best product photos. Discover how to start an online store  that captures your brand in the best light. Get inspired by eCommerce website design ideas. Essential equipment for product photography A whopping 83% of surveyed consumers  in the U.S. say that product images are very influential to their purchase decisions, ranking images even higher than product reviews (75%). First thing’s first. To produce quality images, you need to have the right equipment on hand (no matter your type of business ). You don’t necessarily need to whip out a pricey DSLR camera to get started. A few basic equipment will do: A smartphone: The most recent generations of smartphones have excellent photography capabilities. Not only are they equipped with hardware that’ll allow for high-quality, detailed photographs, but newer phones have tons of features to help optimize your images. In order to maximize quality, spend some time getting to know your phone’s features, including manual controls. Alternatively, you can invest in a budget-friendly camera and lenses that help to capture your items in their full glory. A tripod: A tripod ensures your camera is absolutely level, and it can be set up at a precise height and angle so that all of your images are consistent. If you’re buying a tripod for your smartphone, you can spend between $20 and $60 for a decent one . Once you have your camera set up on a tripod, you can use a countdown timer or a remote (if you have one) to snap pictures without accidentally jostling anything. A light source: Lighting is another key element for successful product photos. While natural light works in some circumstances, this type of lighting can change over the course of a session, so it’s not always optimal for capturing pure product photos that require consistency and detail. While you can invest in professional-grade lighting and flashes, to get started, regular lamps can work. If glare and shadows are too harsh, soften light with a diffuser like a white flat sheet, paper, or white garbage bags. Just be sure that any DIY light diffusers are fire-safe. Another great option to create soft lighting: buy or create your own reflector . A sweep: A sweep is a clean, solid backdrop that removes any visual distractions from the background. It eliminates the line between the table and wall and prevents you from accidentally capturing any blemishes in the background that you didn’t notice with your naked eye. A sweep can be made  from a large roll of paper, a piece of posterboard, or a sheet of fabric. You can attach the top of your sweep to a purpose-built frame, the wall, the back of a chair, or the back of a lightbox. A light box (optional): Depending on the size of your products, you may want to place them in a light box (aka a light tent, macro photo studio, or light cube) to ensure they’re positioned optimally between light sources. Light boxes have built-in screens to diffuse light and reduce shadows. There are plenty of online tutorials about how to make low-cost tabletop light boxes, or you can buy one from a camera supply store. Mannequins, stands, or racks (optional): Each of these serve as still, standard props for helping you display items clearly. Use two-sided tape or dabs of glue to hold products in place as needed. Photo editing software: Software programs like Adobe Lightroom and Adobe Photoshop can help to sharpen your images even more. They   give you access to a wide range of effects, filters, and graphics capabilities. That said, you may not need the full spread of editing features for your work. Take advantages of other options—such as Wixel's photo editor —before splurging. Read also: How to start a business , eCommerce website examples How to take high-quality product photos: 10 expert tips Understand the big picture Create a shot list Master your lighting   Play with your angles Choose your background wisely Play with the composition Add accompanying text Be mindful of image file sizes Leverage user-generated content   Tap into other visual tools   01. Understand the big picture Knowing how to shoot a good photo and arming yourself with the necessary tools are essential preliminaries—but there’s another crucial step to take prior to snapping pictures: develop an overarching product photo strategy. Setting standards will help ensure quality and consistency, while thinking through all the potential uses for imagery avoids the need to double back and re-shoot items due to lack of planning. Especially if you hire models or photo production help, an efficiently-mapped schedule for a shoot based on strategic needs is essential to keep costs in control. Questions to address include: How will images embody my brand? There are many ways product photos can communicate your brand’s identity. Consider the feeling you want to evoke with each photo, and which color schemes, backgrounds, or props can help you get there. What are the must-haves for every photo? Your product category and your audience may dictate which types of photos are most important. For example, if you sell athletic shoes to dedicated runners, then you’ll likely want to take closeups of the soles and any removable orthotic insoles (as examples) that runners care about. Developing a consistent shot list for every product builds trust: shoppers know they can count on you to communicate vital information in each photo set. What image standards do I need to pay attention to? While creative expression of brand identity is a top priority, you also want your photos to be versatile enough that you don’t need completely different image sets for every channel and marketing opportunity. Think through how your photos will work on mobile, third-party marketplaces (which each have their own image requirements), and various mediums (e.g., print versus digital). 02. Create a shot list With the above considerations in mind, create a shot list. As the name suggests, this is a checklist of all the individual photos you want to take—complete with details on the various angles, arrangement, and settings you want to shoot. Be specific about the intent behind each photo. For example, if you’re photographing handmade pottery, indicate that certain shots are meant to showcase the craftsmanship in the handle of your clay teapot. Consider also the various types of photos you can take: Studio shot: These are the shots that are most often used as the cover photo of an item. They keep the focus squarely on your product. As an example, Sticky Lemon  clearly displays its products against a bare, solid colored background. Lifestyle shot : These show products in real-life settings. As opposed to focusing on product details, these images let customers imagine themselves enjoying the product. They can also help customers gauge the size, fit, and use of the product. This is how Sticky Lemon uses lifestyle shots to show the same product as above in use. Close-up shot: Macro photography  is a technique that captures beautifully detailed close-ups of your product by allowing your lens to focus on objects that are very close to the lens. It’s great for highlighting intricate products. In the example below, Lionheart  shows a crisp closeup of the diamonds on a ring. Group shot: Showcase multiple complementary items. Group photos can be used to show different size options for a single item, or the full assortment of items included in a product kit or collection. COTA Skin  uses an attractive group shot to generate interest in its skincare bundle. Demonstrative shot: Similar to a lifestyle photo, demonstrative shots show your product in use. However, these are specifically meant to show how to properly use our item. For example, Ultasmile  provides step-by-step instructions on how to apply their whitening strips, complete with photos. 03. Master your lighting No amount of fancy equipment can salvage your images if they’re shot in poor lighting. So, take the time to set up the right shooting area. This can either be a room that has lots of windows, or one spot of your workspace where you can control the lighting easily. Note that there are two main types of lighting that you can use: Soft lighting: Soft lighting creates a delicate, halo-like effect that illuminates the object from all angles. This method will shine light on all the details of the product and eliminate any harsh shadows that can obscure details and edges of the product. This is especially important when photographing three dimensional objects. Hard lighting: Hard lighting adds more contrast between the light and the shadows. In hard light, shadows have harder edges and greater definition. This method is great for adding drama to your photograph and in certain instances can be useful for taking active product photos. Soft lighting is the more commonly used type of product photography lighting. This, as mentioned earlier can be achieved through DIY diffusers, reflectors, or a light box. If you’re using natural lighting, place your product close to the window for softer lighting. Turn off all artificial lighting within your room to avoid competing shadows and coloring. 04. Play with your angles When it comes to photographing your products, getting just the right angle may have huge implications on how the item will be perceived by the shopper. You’ll additionally want to show your products at various angles to compensate for the fact that shoppers can’t observe your physical products themselves. Double Oak Tack , which sells high-end used saddles, takes care to show their saddles at every angle: front, side, back, birds-eye, wide, and close up. 05. Choose your background wisely It goes without saying that you want to pick a background that enhances—and doesn’t detract from—the product itself.   A safe bet is to capture your photos against a clean, white background. But some products pop out more against a dark background or help to enhance your branding.   If your brand is playful, you may opt to use plenty of bright colors. If you’re going for retro glamor, you may choose black and white or sepia tones instead.   The color of your background can evoke various emotions, tying into the principles of color psychology , so try to think about your target audience too. The right background has the power to make your products look expensive—while the wrong one can make them look tacky. Alternatively, some photos will shine against a background that’s more dynamic. For example, Bimber Distillery  showcases its whiskey in front of oak barrels. This warms up the overall photo—but since the background is blurred and darkened, the eye still gravitates towards the product first. 06. Play with the composition Composition is the placement or arrangement of visual elements in such a way that they complement each other. If you are photographing multiple items together, rearrange them as many times as you can to find the best fit. Sometimes within this process, you might realize that it would be better to photograph your items separately, or vice versa. Consider using props or decorative materials to enhance product qualities or even brand values. Green plants can liven up your food product photo and make your item feel fresh. Or, if you sell sustainably-made soaps, displaying your products with plants in the background on a wood soap dish can show how your brand is aligned with the natural world. If you’re selling products that are small or won’t stand up, use your props to support the product. For example, place a pair of earrings on a jewelry hook, or place a box behind books to keep them standing up. While you can try to minimize the impact this has on your look, you can also lean into it and let the stand add an element of excitement to your product photos. 07. Add accompanying text Once you have your images, you can now safely upload them to your online store. Adding an interesting product description is just as important as the image itself. While it might seem obvious to you, describing your product down to the dimensions, material, and weight is crucial in the purchasing process of your shoppers. Adding text can also help reduce returns and complaints. Keep your text short and to the point. Don’t overcrowd your product pages with unnecessary information that will draw away from the product. If you need some inspiration, look to big companies with a similar look and feel to your store and see how they lay out their product page. Don’t forget to add alt text to all your images. Since Google can’t actually see what your image is all about, you need to explain what the image is by adding alt text. This should be a 2-3 word description of the product. It’s a good idea to use optimized SEO-focused keywords when writing your alt text so that your site will show up on search engines. 08. Be mindful of image file sizes The load speed of your product pages is crucial for both the user experience and eCommerce SEO . And one of the common culprits of slow load times are large file sizes. For this reason, you’ll want to resize your images prior to uploading them on your site. It’s possible that the max width of images on your site is 800 px, but all of your images are twice that size. Try reducing your image to fit the width of your screen (or in developer speak, your “image container” size). You can find what that width is by right clicking on any product image of your site, clicking “Inspect,” and viewing dimensions in the “Styles” panel. Use your editing software, an image resizer or tools like Wix’s built-in image editor. Compressing your images can further help to crunch the file size down. Use free tools like TinyJPG , which aims to reduce your file size without sacrificing quality. 09. Leverage user-generated content Customers want to see themselves represented by the brands they buy, and increasingly, that means selecting models that reflect diverse audiences. Better yet, consider how you can incorporate user-generated content (UGC) on your site, not just on social media. Not only will your products be showcased in a variety of real-life settings, but you’ll demonstrate your commitment to prioritizing customers’ happiness. If those reasons aren’t enough, 80% of surveyed consumers  say that they use UGC to make purchase decisions—suggesting that UGC is 6.6x more impactful than branded content. In the example below, TripleRComposites  draws attention to a customer’s Instagram handle, rewarding the customer with free promotion while showing their automotive styling parts in action. 10. Tap into other visual tools Still photos have their advantages: they’re easy for shoppers to use and don’t need a lot of internet bandwidth. But as new visual tools emerge, your photo strategy should adapt and complement new offerings. Videos, for one, allow you to incorporate sound and motion into the online shopping experience. From how-to demonstrations to livestream shopping events, videos can help to further convert more shoppers and appeal to buyers with various preferences. Capture both video and photos during catalog shoots, and grab visuals that can be repurposed for multiple channels. Consider also emerging tech like augmented reality. More than 100 million consumers are already shopping with AR, according to Snapchat , which reports 94% higher conversion rates from AR-driven shopping experiences. Platforms like Wix eCommerce support 360-degree photos, which can help you tap into this trend. Discover other eCommerce tech trends that are reshaping the industry. Craft a photo strategy that clicks Ecommerce (see our guide on what is eCommerce ) product photos have a significant impact on consumers’ purchase decisions, but they don’t need to put a significant dent in your budget. With a careful strategy and a few key equipment purchases, you can build a library of effective photos that convey key product information, build brand identity and earn sales.