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Artificial intelligence is transforming how websites are built and managed. Avishai Abrahami, co-founder of Wix, shares his insights on the evolving role of AI in digital presence, Wix’s product strategy and why websites will remain essential in an AI-driven future. 1. Will AI platforms like ChatGPT replace websites, or just change how we access them? In my opinion, there are two ways this could go. One is that everything happens inside ChatGPT, it becomes the internet and knows everything about it. The other scenario is that you go to ChatGPT or something similar, and when you ask a question, it will go and retrieve information from other websites’ servers and present it. The first option is that ChatGPT will include all the internet inside, meaning ChatGPT will have to hold all the knowledge of the internet on OpenAI servers. All the textual information, all the inventories and all the transactions. For example, it will have to know the inventory of all eCommerce stores on the internet, when they sold an item and what inventory is left. For a gym, it will need to write scheduling information, when a class is available, if it was paid for, what the cancellation policy is, and it will need to do it for everything—all the knowledge in the world—every type of data, financial data, commercial data, legal and more. To build it, you will need a huge database, one that can hold endless amounts of records, in an endless amount of structures. It is probably a billion times more complicated than the most advanced Oracle database version that exists. Personally, I’d imagine that Sam Altman’s focus and priority is continuing to advance AI itself, not developing an impossible-to-build database and an eCommerce stack. The second option is that OpenAI and all the other LLM vendors will simply communicate with the servers (websites) of each business, and let each business maintain its own data and transaction rules. So when you want to buy a red dress, the LLM will communicate with the website agent and ask if they have it in the inventory, and continue to communicate to do the transaction. I'm a big believer in that second option, and the MCP standard is already a step in that direction—where servers communicate with agents to deliver real-time information and take action. Platforms like Wix, Shopify and Squarespace will need to build those bridges, and we've already started. With technologies like MCP, AI agents can connect directly to the Wix infrastructure and access real-time content. 2. What do you think about the future user interface, is it all prompt-based? I don't believe so, there’s a reason movies are more popular than books. Visual results matter. We are entering a future where creating amazing interactive visuals will become possible—just look at all the new image and video generators coming out every day. Brands will have better ways to present products and services. We can already see the first steps toward visual agents and avatars. I believe we will see a future where the LLM agent will “invite” the website agent to join the conversation, and both will plan together the best visual experience for the user, which of course means that in the future we will have a bigger need for advanced content creation. So yes, the interface is evolving, but you’re still accessing the website (or its agent), just with a more personalized experience. Personally, I am very excited about it and I think in the near future we will be able to create amazing visual and audible content. 3. How do you envision AI shaping website creation? We were the first to release generative AI for website creation with ADI back in 2016. It significantly improved customer satisfaction and conversions because users could do more, faster, with better business outcomes. AI simplifies complex tasks like design, enabling more advanced web presence without the need to master complicated tools. We’re very excited about what’s coming. In the next five to 10 years, we’ll see a major shift from static, click-and-read interfaces to live agents that speak and present content dynamically. Textual prompts alone won’t be enough because brands rely on immersive, visual experiences. Websites will become more complex, with multimedia and intelligent agents enabling highly personalized scenarios. It’s an exciting future, and Wix is committed to empowering customers to define and deliver those dynamic experiences. Learn more about Wix Harmony. 4. How is Wix adapting its SEO and technology to thrive in a future shaped by AI-powered search? We’ve developed Generative Engine Optimization (GEO) to prepare Wix sites for AI discovery. We provide server-side rendering so AI can access site content easily. We include default structured data markup to help AI understand and deliver your content, site or brand name in its answers. Our analytics track AI-driven traffic and engagement. We support emerging standards like llms.txt, and we’re partnering with platforms like OpenAI to surface product feeds in generative search. Soon, we’re launching a Connect to Bing feature to help users appear in AI-powered Bing results. These initiatives ensure Wix users can thrive as AI reshapes how people search and discover content. 5. How can Wix keep a competitive advantage when AI can already build websites? It’s true that LLM can generate a basic website. But those sites are very simple. They don’t have backend infrastructure, hosting, payments, scheduling or fulfillment. For OpenAI to compete at that level, they’d have to stop working on AI and start building complete business systems. I’d be very surprised if that’s their strategy. It’s much more scalable for them to just say, “Hey Wix, this user saw your product. Can you show it to them and tell me how to present it best?” That’s why the infrastructure behind the website, like what we’ve built at Wix, will be even more relevant five years from now. Especially as we move into this world of agentic systems, where AI doesn’t just answer questions, but also takes actions. The more advanced that world becomes, the harder it will be to build everything from scratch. You’ll need platforms like Wix that already have these capabilities and constantly evolve them. And that’s our real strength. 6. What is Wix’s overall strategy for AI? Our strategy is clear, empower self-creators and agencies , people who want to build things on their own. AI now lets them do so much more. Our role is to give them the tools to do it, editing images, generating videos or building advanced websites and agents. We’ve always focused on providing users with the tools to create stunning content , and AI just lets us add more to the puzzle. You used to need a graphic designer. Now you can generate high-quality visuals instantly yourself. We’re building tools that eliminate the headaches small businesses face. And while some of the pieces are still being developed, we’ve already built the Model Context Protocol (MCP), which is foundational. Every modern website will need it. It prepares us for a future where AI agents are key parts of the web. In the end, this is what we do. We leverage AI to let our users do more, faster, and at a higher quality than ever before. To accelerate this vision, I’m excited to share that we’ve just acquired Base44 , a hyper-growth AI startup pioneering AI-powered code generation and multi-agent orchestration. The tech landscape is undergoing a major transformation as vibe coding gains momentum, shifting creation from manual development to intent-driven software development. This new approach allows people to simply express what they want to build, while intelligent agents do the heavy lifting. Base44 enables anyone to create fully functional, custom solutions and applications using natural language, eliminating the need for traditional coding. They are pioneering AI-powered technology that pushes us toward a future where building digital experiences and solutions is driven by intent, not complexity. Their platform lets anyone simply express what you want, while intelligent agents bring it to life instantly and intuitively. You can try it for yourself. Maor Shlomo, founder and CEO of Base 44, and his team move fast and fearlessly, combining rare vision with deep technical expertise. In a short time, they’ve built something that's not only technically impressive, but perfectly aligned with where I believe the future of digital creation is headed. The team has already attracted a passionate and growing user base who see the power of what they’ve built. You can read more about the acquisition here . What they’ve built is fully aligned with our direction. The internet is becoming more dynamic, more agentic and more personal—and we’re ensuring our users don’t just keep up; they lead the way.

The dance industry is a vibrant world filled with rhythm, movement and passion. If you've ever dreamt of channeling your love for dance into a business venture, opening a dance studio can be an exciting opportunity. It's not just about teaching dance, it's about creating a space where people can learn, grow, and share in the joy of movement. However starting a dance studio requires more than just a passion for dance, it requires dedication, planning and a deep understanding of both the art of dance and the intricacies of starting a business . As you embark on this journey, you'll discover the potential to make an impact on your community and the lives of your future students. How to start a successful dance studio Research and choose your dance niche Craft and write a business plan Choose your business structure and register it Choose the right location for your dance studio Set up your dance studio space Hire and manage your dance studio team Market your dance studio Launch your studio 01. Research and choose your dance niche The demand for dance education is generally consistent — from young children taking their first ballet class to adults seeking fun ways to stay fit, there's a wide audience looking for quality dance instruction. As a studio owner, you have the chance to tap into this diverse market and carve out your own niche. Your love for dance is the spark that ignites your dance business but it's your business acumen that will keep the flame burning. Understanding how to balance artistic goals with practical business strategies is key to your studio's success. 02. Craft and write a business plan A solid business plan is your roadmap to success, outlining the path from concept to reality for your dance studio. It's a crucial tool that will guide you through each stage of starting your service business. Think of it as choreography for your company—every step needs to be planned and practiced to ensure a flawless performance. A well-thought-out business plan serves multiple purposes. It helps you clarify your vision, set realistic goals and define the strategies to achieve them. Additionally, if you're seeking funding or investors, a professional business plan is essential to demonstrate the viability of your dance studio. Your business plan should be comprehensive and detailed. Here are the main elements you'll need to include: Executive summary : This is an overview of your business and its objectives. It's often written last but appears first in your business plan. Company description : Describe what your dance studio offers, who it serves, and what sets it apart from competitors. Market analysis : Show that you understand the dance industry and where your studio fits within it. Organization and management : Outline your business structure, ownership details, and information about the management team. Services offered : Detail the types of classes and programs you'll provide. Marketing plan : Explain how you'll attract and retain students. Financial projections : Include projected income statements, balance sheets, cash flow statements, and capital expenditure budgets. 03. Choose your business structure and register it When you're caught up in the excitement of starting your dance studio, it's easy to overlook the less glamorous aspects of business ownership—such as the legal considerations. However, ensuring that your studio complies with all legal requirements is crucial for protecting yourself and your business from potential liabilities. The structure or business entity you choose for your dance studio can affect everything from your tax obligations to your personal liability. An LLC, or Limited Liability Company, is a popular choice for small businesses because it offers protection for your personal assets while providing flexibility in management and tax benefits. Shylene D’Addario, VP and associate general counsel at LegalZoom, sheds some light on defining this popular business structure. A limited liability company—or LLC—is a type of business entity that offers some of the benefits of a corporation with less formality. One key benefit of an LLC is that it can protect a small business owner’s personal assets—like homes, cars and personal bank accounts—from lawsuits against the business. Learn more about how to start an LLC . To operate legally, you'll need to secure the necessary licenses and permits. These can vary depending on your location and the services you offer. Common requirements include a business license, a music license if you're playing recorded music in classes and building permits if you're renovating your space. Check with your local government to find out what's required to r egister your business . Organizations like ASCAP or BMI can help you obtain the rights to play music in a commercial setting. If you're making changes to your physical space, ensure that you have all the necessary approvals from local building authorities. Don't forget about insurance. You'll need general liability insurance at a minimum, but also consider other types such as property insurance, professional liability insurance and workers' compensation if you have employees. 04. Choose the right location for your dance studio The location of your dance studio is a critical factor that can significantly influence its success. It's not just about finding a space it's about finding the right space where your studio can thrive. You'll want to consider several factors to confirm that your location is both practical and appealing to your target market. Visibility and accessibility : Your studio should be easy to find and accessible to your students. Look for a location with good visibility from the street and ample parking or nearby public transportation options. This makes it convenient for students and increases the likelihood of walk-in inquiries. Demographics : Understand the demographics of the area you're considering. Is it close to schools, residential areas or businesses? Knowing who lives and works nearby can help you tailor your dance services to the community's needs. If you're close to schools, classes for children would be a good choice. Competition : Research other dance studios in the vicinity. Too much competition could make it difficult to establish your business but having no competition at all might indicate a lack of demand for dance services in the area. Size and layout : The physical space needs to accommodate your plans for class sizes and types of dance offered. High ceilings are essential for certain styles, like ballet, while a smooth floor is crucial for styles like ballroom or hip-hop. Cost: Balance the cost of rent with the potential revenue you expect to generate. A prime location might be more expensive, but it could pay off in terms of increased enrollment and retention. 05. Set up your dance studio space Once you've secured the perfect location for your dance studio, it's time to transform it into a space that inspires creativity and movement. The setup of your studio is more than just the aesthetic it's about creating an environment that is functional, safe and welcoming for all who enter. To run a successful dance studio, you'll need to invest in some key pieces of equipment: Mirrors : Install full-length mirrors along at least one wall to allow dancers to observe their form and technique. Barres : Fixed or portable barres are necessary for ballet and other dance forms that require balance exercises. Sound system : A high-quality sound system ensures that music is clear and audible throughout the studio. Flooring : Choose sprung or floating floors designed to absorb impact and reduce the risk of injury. The layout of your studio should facilitate an easy flow of movement. Consider the following when designing your space: Reception area : Create a welcoming entrance with a reception desk for check-ins and inquiries. Changing rooms : Provide a place for students to change clothes and store their belongings securely. Restrooms : Ensure there are clean facilities easily accessible from the main studio area. Waiting area : Offer seating for parents or students waiting for classes to begin. Safety is paramount in any physical activity space. Make sure you have: First aid kit : Keep a well-stocked first aid kit on hand for any minor injuries. Emergency exits : Clearly mark emergency exits and keep them unobstructed. Ventilation : Good air circulation is important, especially in a physical activity environment. Setting up your dance studio space thoughtfully will not only provide your students with the resources they need to succeed but also create an atmosphere that feels like a second home. With every detail, from the choice of paint color to the placement of equipment, you're crafting an inspiring backdrop for years of dance education and enjoyment. 06. Hire and mange your dance studio team Your dance studio team is the backbone of your business. The instructors and staff you hire will represent your studio's brand and culture, making it essential to choose individuals who are not only skilled but also share your passion for dance and education. Here are some tips to help you hire the most qualified dance instructions: Look for experience : Hire instructors with a strong background in dance and teaching experience. Check all credentials : Ensure they have the necessary certifications or qualifications, especially for specialized dance forms. Observe teaching styles : Invite potential instructors to conduct a trial class to assess their teaching methods and interaction with students. Beyond dance instructors, you'll need staff to help with the day-to-day operations of your studio: Receptionist : Manages front desk duties, including greeting clients, answering phones, and scheduling classes. Studio manager : Oversees studio operations, coordinates events, and handles administrative tasks. Maintenance crew : Keeps the studio clean and well-maintained, ensuring a safe environment for everyone. Fostering a supportive and positive work atmosphere is the key to retaining great staff: Offer competitive compensation : Provide fair wages and consider benefits like health insurance or professional development opportunities. Encourage team building : Organize regular meetings and team outings to build camaraderie among staff members. Provide feedback : Regularly review performance and offer constructive feedback to help your team grow professionally. 07. Market your dance studio Developing a robust marketing strategy is essential when it comes to attracting new students and retaining existing ones. Effective marketing helps to build your brand, increase your studio's visibility and fill your classes with learners. Here's how you can create a buzz around your dance studio and keep the momentum going once you've opened. Determine what sets your studio apart from the competition — it could be a unique teaching method, a wide range of dance styles, or exceptional performance opportunities for students. Your brand is more than just a logo or a great name, it's the experience you promise to your students. Ensure that all marketing materials reflect the quality and spirit of your dance studio. When it comes to your brand building, while attracting new students social media platforms can be powerful tools for both. You'll need to create engaging content including photos and videos from classes, rehearsals and performances. Respond to comments and messages promptly to build relationships with your audience. You can also think about using social media advertising to reach specific demographics in your area. Marketing a dance studio will often mean building community engagement, whether online or in-person via local events and collaborations with schools, community centers and other businesses to increase awareness of your studio. Some other ways to get involved in your community include: Invite the public to visit your studio, meet instructors, and try free sample classes. Perform at local festivals or fairs to showcase your students' talents. Conduct workshops or seminars on dance-related topics that interest the broader community. Word-of-mouth is incredibly influential, so encourage satisfied students and parents to share their positive experiences online and with friends. 08. Launch your dance studio The moment has arrived to open the doors of your dance studio to the public. Launching your studio is a significant milestone and it's important to ensure that everything is in place for a successful start. From the grand opening event to the first classes, here's how to make a lasting impression from the first day you open. A grand opening event is a fantastic way to generate excitement and attract attention so plan an opening celebration with performances, trial classes and tours of your studio. Then use social media, your local press and flyers to spread the word about your event. You mist also want to think about offering discounts or special packages to encourage sign-ups on the day. Before you open make sure you have in place efficient management and operations systems. This should include an easy-to-use registration system for new students, a reliable payment processing system , clear communication channels for updates and announcements. You should also think about how to create a website or dance portfolio for your studio. With a website builder you can use it to showcase your skills and experience as a dance instructor while using it as a means to attract future clients. You can also use it as a booking website — a place for your students to book and pay for lessons. Consider using a dance studio website template to make it even easier to get your site created. Don't forget to prep your team also. Hold a meeting with your team to go over schedules, responsibilities and customer service expectations. Test your schedules and instructors with mock classes or rehearsals to work out any kinks in your class flow or studio setup. The first few weeks you're open are critical for setting the tone of your studio. You should actively seek out feedback from students and parents to make improvements where necessary. Reach out to new students after their first class to thank them for attending and invite them back. What are some common challenges when starting a dance studio? Starting and running a dance studio can be as challenging as it is rewarding. You're likely to encounter obstacles along the way, but with the right strategies, you can overcome them and ensure your studio's longevity and success. Some of the main challenges include: Financial hurdles Cash flow issues are common in the early stages of any business and setting up a dance studio can require some investment. Balance this by keeping a close eye on your finances, and prioritize spending on essentials. Consider offering private lessons, renting out studio space, or selling dance wear to supplement your income at the start or while you're planning your studio. Student retention Keeping students engaged and enrolled is crucial for sustained success. Keep track of attendance patterns and reach out to students who are absent frequently. Provide a range of classes and workshops to cater to different interests and skill levels. Competition Standing out in a crowded market requires creativity and innovation. This means making sure that every class you offer is of the highest quality. At the same time create a sense of belonging among your students with events and social opportunities. Marketing effectiveness Sometimes marketing efforts don't yield the expected results. Improve them by using the data from your marketing campaigns to understand what works and what doesn't. Be willing to change tactics if certain marketing approaches aren't effective. Examples of dance studios run on Wix Studio L dance center Studio L has dance classes for everyone, from beginners to experienced dancers. They pride themselves on their expert instructors and their ability to help everyone develop their love of dance. They also offer preschool dance programs, as well as ballet, tap and jazz classes for all ages. Paradise dance studio Paradise dance studio calls it self a dancer's getaway and provides a wide range of dance classes — from ballet to hip hop. They offer weekly lessons and monthly memberships. Studio B dance company Studio B is a dance company open to everyone, from beginners to advanced levels. They also have both recreational and competitive classes. Their goal is to foster a love for dance in all of their students.

Create your logo in minutes with a logo maker → What is a logo  and what is the significance of color? When it comes to branding, the color of your logo is more than just an aesthetic choice—it's a crucial part of your brand's identity. Yellow, a color often associated with warmth, energy, and attention-grabbing qualities, can play a significant role in how your brand is perceived. In this article, you'll discover why yellow might be the perfect color for your logo and how to design a logo  that will impact your brand's image and create a brand identity . Wixel makes it easy to design a logo that truly fits your brand. You’ll get tailored style suggestions, effortless customization options and the tools to build a consistent visual identity across your website, social channels and every branded asset in one place. The significance of yellow in logo design Yellow, beyond being a bright and cheerful color, is a color that carries a psychological significance that can greatly influence consumer perception. A yellow logo is a type of logo  that can evoke a sense of enthusiasm and inspire confidence. Let's explore why yellow could be an excellent choice for your logo and how it can enhance your brand's messaging. Yellow is often associated with the sun, symbolizing light and life. It stands out in the human visual spectrum, which means that using yellow in your logo can help ensure that your brand catches the eye of potential customers and leaves a positive impression. This attention-grabbing trait is particularly useful in advertising and marketing materials where you want your logo and brand to stand out. Brands that want to appear accessible, friendly and innovative may find yellow to be an ideal choice. However, it's important to consider your industry and target audience when deciding if yellow aligns with your brand's personality. For more information about conducting competitor research and target audience analysis, check out our guide on how to start a business . Made with the Wix Logo Maker Tips for creating a yellow logo When designing a yellow logo, certain principles will ensure that your logo is effective: Simplicity:  A simple design is easier to recognize and remember. Versatility:  Your logo should look good in various sizes and on different mediums. Relevance:  The design should be appropriate for your industry and resonate with your target audience. How to create a yellow logo Creating a logo that makes an impact requires careful consideration of design elements. A striking yellow logo not only captures attention but also communicates your brand's values effectively. Here's a step-by-step guide to help you craft a yellow logo that is both memorable and reflective of your brand identity. Choose the right shade of yellow Incorporate additional colors and elements Integrate iconography and typography  Select a compatible background Sketch your logo idea Use a logo maker Test and iterate Keep it consistent 01. Choose the right shade of yellow Amongst all the available logo colors , you should choose a shade of yellow that aligns with your brand's personality and the message you wish to convey. Here are some examples of common yellow hues: Bright yellow:  Conveys energy and vibrancy, and is a good choice for brands that want to appear dynamic and forward-thinking. Mustard yellow:  Offers a more subdued, vintage feel, suitable for brands with a classic or retro aesthetic. Lemon yellow:  Fresh and modern, this shade works well for brands looking to project cleanliness and freshness. Golden yellow: Implies luxury and quality, ideal for high-end brands. 02. Incorporate additional colors and elements While yellow can be powerful on its own, combining it with other colors can enhance the overall design of your logo. Consider these logo color combinations : Yellow and gray: Offers a balance between warmth and professionalism. Yellow and blue: Create a trustworthy yet energetic vibe. Yellow and black: Provides maximum contrast for high visibility. Made with the Wix Logo Maker 03. Integrate iconography and typography  The icons and fonts you choose are just as important as the color of your logo. They should complement each other and reinforce the message you want to convey. Icon logo:  Select icons that are symbolic of your brand. For instance, a sun icon could represent energy or new beginnings. Logo font:  Choose typography that reflects your brand's character—whether it's a traditional serif font or a modern sans-serif. For more inspiration, be sure to view our blog post on best fonts for logos .  04. Select a compatible background The background against which your yellow logo is placed plays a crucial role in its visibility and legibility. Here are some tips for choosing an effective background: Contrast is key: Ensure there is enough contrast between the yellow of your logo and the background color. Darker backgrounds can make yellow pop, while lighter backgrounds may require adjustments to the shade of yellow. Simplicity works best:  A simple background helps your logo stand out without competing elements distracting from it. You could place your yellow logo in front of a darker section of your website for instance to help make it pop.  Don’t have a website for your brand? Feel free to review our guide on how to make a website  to help you get started.  05. Sketch your logo idea Now that you've laid the foundation, bring your ideas for your logo design to life. Explore different concepts, layouts, and compositions. Experiment with incorporating yellow as the dominant color or as an accent color in your designs. Once you've settled on a final design, it's time to design it. 06. Use a logo maker Using a logo maker tool, you can create digital versions of your logo, refining the typography, colors and layout as needed. With a logo maker you'll also have common file formats like PNG , JPEG , SVG , or PDF . 07. Test and iterate Be sure to play around and test your logo design across different backgrounds and sizes to ensure visibility and readability. This is important for both online and offline versions of your yellow logo. For example, test it on printed merchandise compared to your social media channels. Get feedback from friends, family or your target audience—and make any necessary refinements. Pro tip : You can use  AI logo generators   to test out a few versions of your logo and see what you like best. 08. Keep it consistent Wherever your yellow logo appears, be sure to keep it cohesive and consistent. To ensure consistency, develop usage guidelines for your yellow logo, specifying how it should be displayed, scaled and reproduced across various platforms and media. This can be helpful also for external stakeholders or future collaborations who will also use your logo. Made with the Wix Logo Maker Yellow logos in action: brands and examples Observing how successful brands utilize yellow in their logos can provide valuable insights into the effectiveness of this vibrant color in action. Take a closer look at some notable examples of yellow logos and analyze what makes them stand out. For instance: McDonald's: The golden arches of McDonald's are instantly recognizable worldwide, symbolizing quick service and consistent taste. DHL: DHL uses a bold yellow and red color scheme that conveys speed and reliability, essential qualities for a courier service. Best Buy: Best Buy   uses yellow to appear accessible and friendly while highlighting their focus on innovation. Check out these other yellow logo color ideas for inspiration. Yellow logo FAQ How can I effectively use yellow in my logo design? To use yellow effectively in your logo design, consider the following: Balance:  Pair yellow with neutral colors to balance its vibrancy. Target audience:  Ensure the shade of yellow resonates with your audience's expectations and emotions. Brand message: Choose a tone of yellow that aligns with the message you want your brand to communicate. Are there specific shades of yellow that work best in logos? While there is no one-size-fits-all answer, certain shades of yellow tend to be more versatile: Bright yellow:  Works well for brands wanting to convey energy and attention-grabbing qualities. Golden yellow:  Best for brands aiming for a perception of luxury or quality. Pastel yellow: Suitable for brands looking for a softer, more approachable feel. How do I ensure my yellow logo stands out in a competitive market? To ensure your yellow logo stands out: Create a distinctive logo that captures the essence of your brand. Use consistent branding across all platforms to build recognition. Support your logo with a strong marketing strategy that places it front and center in all communications. Can I make a yellow logo for free? Yes, consider using a logo maker like the one by Wix to save on the logo design cost . Hand drawing and digitizing your logo also works.

TikTok: chances are, you’ve heard of it. Perhaps you’ve already signed up. If you’re just keeping up with the latest social media craze and feel ready to jump on the bandwagon - there’s no time like the present to get started on TikTok. Staying up-to-date with social media trends involves effort, and it can be challenging to decide if new platforms are worth using at all, especially when it comes to building a brand. While deciding to create a website to promote your products, services or business is a guaranteed good use of your time, when it comes to throwing yourself into apps like TikTok, the answer is not always as clear. What is TikTok? And what’s all the fuss about? Whether you’re thinking about using TikTok for fun (and we promise you, it is fun), or as a marketing tool for your brand, we’re here to give you a crash course in navigating TikTok for personal and professional use - and as a free place to promote your website and brand. Let’s discover why the app is reshaping the social media world and has users obsessed. What is TikTok? TikTok is a short-form video sharing app with a feed that features an endless slew of micro-videos made by its users. Videos can be a maximum of 15 seconds long, with the option to combine videos for a 60 second long compilation. The app is known for its charming, often hilarious content featuring real people and real, home-made videos. Formerly known as karaoke platform Musical.ly, the app was purchased by Chinese company ByteDance in April of 2018 and integrated into the TikTok platform. Since then, it's become a sensation, with over 800 million users worldwide and 1.5 billion downloads. TikTok runs on interactions based on location and interest. Users quickly adapt to the app’s participatory culture, which is intended to inspire creativity and spread entertainment vis-a-vis its content, community and trends. The majority of its users are Millennials and Generation Z-ers, but its popularity is quickly spreading to older demographics. How does TikTok work? TikTok’s motto is “make your day,” which is a pretty accurate description for that feeling you get when browsing through the app for the first time. The experience involves watching a customized feed of vertical videos made by users, which offer insight into what’s currently trending. Ultimately, users can create and upload videos of their own, utilizing TikTok’s enchanting and addicting in-app effects: Personalized feed Part of the app’s magic lies in its highly personalized feed, which differs from recommendation feeds on apps like Facebook or Instagram . Known in TikTok jargon as the “For You” page, TikTok shows users what they want based on their unique algorithm. Everything users encounter on their feed is based on their previous interactions and device settings. TikTok’s strong emphasis on localized content is genius - it allows users to capture local trends and participate in local TikTok contests. The feed tells users what to watch from the get-go, inspires a sense of community, and continues to evolve on its own (gotta love those algorithms!). Engagement for engagement’s sake Engagement is paramount on TikTok. With other social media platforms , engagement is something you earn. However, with TikTok, engagement is the entire point - it is the fuel that keeps the TikTok ti(c)king. In order to be successful, content must encourage creativity and interaction. What makes some users more popular than others is their attentiveness to what is trending and their ability to react instantly. Pro tip: TikTok Coins take the idea of community to another level. TikTok Coins are an in-app currency that users can purchase with real money, enabling them to buy gifts for their favorite creators as a way to show their appreciation. Short form content So, what will you find on TikTok? The star is its short form video content - 15 second videos created by users themselves. The app features a plethora of fun and easy-to-apply special effects such as sound, filters, unique transitions and time manipulation such as slo-mo or rewind. One of the best parts of TikTok is that the content focus is about literally anything: humor, music, fitness, travel, hobbies, food, dance, etc. Apart from that, TikTok is really a culture of its own, and the only way to truly get it is to set up an account and dive in. The 15 second videos that make up the app fall under a number of different categories, including: Hashtags & hashtag challenges Hashtags play a large role in TikTok. At any one time, a user’s feed can be filled with tons of trending hashags, which function to organize content, as well as encouraging users to engage. Hashtags can be fun, inspirational or informative. Users also participate in hashtag challenges, which can shift into trend status quickly. They can involve anything from encouraging users to show off their best jeans (such as the # InMyDenim challenge by Guess) to sharing things they’re grateful for (like Aerie’s # AerieREALPositivity challenge). Thousands of users at a time engage with hashtag challenges, usually prompted by individuals or businesses, by adding a bespoke twist to the content. Although almost purely fun, the number of viewers that result from partaking in these challenges can provide a strategic opportunity for exposure. Learn more: What is Brat? Reaction videos TikTok has perfected the ‘reaction’ genre, making a category which YouTubers started years ago virtually seamless. With just the touch of a button, users can record a reaction to their TikTok buddies’ videos, positioning themselves where they want their overlay video to play alongside the original. The result? Way more than just a comments section. Tutorials TikTok is full of mini tutorials, which (true to TikTok nature) are short and fun to watch. Capturing the gist of an idea in short video format, TikTok tutorials make it easy to grab practical inspiration on-the-go. TikTok duets Encouraging even more interaction between users, TikTok duets allow users to create content by replying to another user’s initial video content. The two videos appear in the feed side-by-side, and often result in viral trends. How to use TikTok Open an account Creating an account for TikTok is simple: download the app, choose a username and create your account. The application will ask you for details like name, location, and DOB. To streamline the process you can simply log in using an already existing account from Google, Facebook or Twitter. Create a TikTok video When you’re ready to make your first video, follow these steps: Click the “+” sign at the bottom of the screen to go into shoot mode. Record your video by holding down the record button at the bottom of the screen. Play around with effects like filters or slow motion (located at the bottom right-hand side bar of the screen). Click the “✔️” sign when you are satisfied with your video recording. Once you've finished recording, you can add more effects, placing that at specific time intervals of the video. When your video is complete, add a catchy caption and relevant hashtags, then press “post.” Your TikTok masterpiece is now live. Sit back, relax and wait to see what responses you get! In the meantime, you can respond to other videos by browsing through your feed and selecting the “share” button. Pro tip: After posting your video, there is an option to share it on other social media platforms, and even to save it as a GIF . Add sounds to your TikTok video Sounds are a crucial aspect of TikTok culture. They allow users to add soundtracks to their videos - not to mention, TikTokers love lip synching. TikTok’s sound library features a surplus of options, ranging from classics to pop. Inventive spins on popular tracks and playlists that reflect specific interests are included in trending TikTok sounds. Users can incorporate sounds into pre-recorded videos, or add tunes when starting a video from scratch. To add sound: Go into shoot mode and record your video (or upload one that is already recorded). Select “sounds” at the bottom of the screen. Browse through the sound library and find the perfect track Select the “✔️” sign. Your video now officially has a soundtrack. Why is TikTok so popular? The real mystery of TikTok is how it became a social media sensation overnight. A lot of TikTok’s popularity has to do with the fact that the majority of its users are in their early twenties and completely submerged in social media culture. Apart from that, it’s easy to use, has addictive features and a viral nature that makes it appealing for an abundance of users. Also, numerous ways to make money on TikTok have emerged, increasing its popularity. TikTok is making social media great again. Let’s be honest, most social media platforms require more work than play. It’s not since Snapchat that we’ve had an app on our hands that is as much pure fun as TikTok is. We love micro entertainment, and appreciate TikTok’s charming content in the palm of our hands. Not to mention, its emphasis on user interaction makes it one of the most engaging social media platforms out there. Pro tip: One way to generate traffic towards your TikTok channel is by distributing it across your social media channels in the bio section. With a link in bio tool like Hopp by Wixx you can direct users towards all of your online assets from one designated URL. TikTok for business If you’re a business owner, you’re probably asking yourself if TikTok is worth using for your marketing strategy , and if so, how to go about doing it. TikTok’s user statistics and smart features are enticing, not to mention, the launch of TikTok for business platform is a promising sign that the app is moving in a more business oriented direction. Considering TikTok is wildly popular with Generation Z, if your brand’s target market falls under this category, it makes perfect sense to promote it here and show that you are relevant. By using TikTok for business , brands can instantly connect with the next generation of consumers: Generation Z and Millennials based in major cities around the world. Who uses TikTok? TikTok user statistics are a good factor to think about when considering TikTok for marketing your business. The platform has over 800 million active users worldwide (and is expected to have over 1 billion by the end of 2020) - of those, 41% are between 16 and 24 years of age. In the United States, 60% of TikTok users are reported to be female and 40% male. When deciding if TikTok marketing is right for your brand, remember to take into account your business’s target audience, as well as how to create the right content that will lead to conversion potential and help strengthen your brand identity. How to use TikTok for business TikTok has already been adopted by brands as a popular social media advertising outlet by creating content that’s in-line with TikTok's features and characteristics. Here's some ideas for promoting your brand on TikTok (given the gratifying nature of TikTok, we’re pretty confident that this can be a lot of fun): Sponsored ads There are a variety of sponsored ads businesses can use to promote themselves on TIkTok. Brands can use Brand Takeover ads, where they purchase a featured spot within a specific category for a day (only one brand can take over a category per day). Alternatively, a brand can create a sponsored post from their TikTok profile that will be featured in users’ feeds. Branded hashtag challenges Hashtag challenges catch on like wildfire, and they are a great opportunity for brands to grab the attention of users. Hashtag themes can be used to entice viewers to create user generated content that aligns with your brand. TikTok influencers Influencer marketing : no social media platform is complete without it. Whether it’s big-time influencers with 100,000+ followers or micro influencers with smaller, more targeted followings, brands can team up with TikTok stars to make first-rate content that ultimately promotes their brand. Remember before starting any campaign to consider what content and resources you'll need to make it a success - including social media image sizes for assets. TikTok concerns While incredibly popular, as with any social media platforms there are concerns about its growth and what this means for its users, both content creators and viewers. Some of the main concerns around the platform include: Spending too much time on the platform, especially amongst teens and younger children. Privacy concerns, specifically how the platform collects and handles its users data and how or when they then share it with third parties. Inappropriate content, despite the platform having teams of moderators, the platform isn't always able to keep up with flagging and removing offensive content. Cyberbullying is a growing issue, and it exists on TikTok too. Trolling through comments left on videos is a damaging and growing phenomenon on all social media platforms and can be devastating for those it targets. Misinformation and its spread, including the platform's slow response to taking down 'fake news' videos, which can quickly spread misleading information to a large audience. What is TikTok FAQ What is the main purpose of TikTok? The main purpose of the platform is to provide a space for its users to create and share short form video, while also acting as a viewing platform for users who want to watch them. Part of this is its priority of being easy to use, and to appeal to a younger generation who consume content in shorter bursts. As it has grown, it has also begun to be used to promote brands, to educate and to raise awareness for different social causes. How do TikTok and Youtube differ? The main difference between the two is in the length of videos they display to their users. Youtube is more for long form content, videos can run into hours longs. TikTok is for short form content, and has a maximum video length of just 10 minutes. Is TikTok free? It's free to both upload and consume content. It's possible to buy a virtual currency on the platform, which can be sent as gifts to creators who can then exchange the coins for digital gifts.

What’s the AIDA model in marketing? Plus, how it can strengthen your specific marketing strategies. We live in an attention economy, a term coined by Nobel Laureate Herbert A. Simon to describe the commodification of our focus en masse. In the attention economy, people literally choose what to ‘pay attention’ to, as we now have more access to information than we could possibly intake in a given moment. To that effect, marketers and agencies have realized that before they can sell a service, they first need to grab people’s attention. Competition for attention is fierce. That’s why a simple insurance commercial doesn’t do it anymore; you need to throw in a squealing pig or caveman in the mix. Finally, when all eyes are on you, you only have a few more seconds to convince prospective clients you’re the best fit to solve their problem. If that sounds like a tall order, you’re in luck, as there’s a framework that you can use to both improve your own agency’s content and, if you offer marketing services, your clients’ content as well. It’s called the AIDA model — sometimes the AIDAR model — and if you learn how to master it, you’ll be sure to see some great results. What does AIDA mean in marketing? People typically go through four stages when making purchases: Attention Interest Desire Action (AIDA) During these stages, your content will ideally attract attention to your agency, generate interest in your product or service, stimulate a desire for it, and spur action to buy it. For each marketing effort to succeed, it’s essential to consider what role it will play in the greater AIDA framework. AIDA can be applied to social media carousels, starting blogs , ebooks, whitepapers, content marketing funnels customer journeys, pod advertising and even on your websites. What is AIDAR? In recent years some marketers have added an R — which stands for retention — to the end of the AIDA framework. Once someone completes the action you want them to take — ideally, converting them to a client/customer by completing a transaction — then, these marketers believe, the real relationship with that individual is only beginning. The aim after that is to continue nurturing the relationship so that the person comes back when they need your product or services again — and refers you to others. Are there any downsides to the AIDA model? It’s important to mention that the AIDA model does have some limitations. For one, it’s designed linearly, so if someone doesn’t enter at the attention stage, they may not have a natural understanding (or inclination) to purchase. In other words, AIDA fails to account for non-linear customer journeys (which is why it’s so important to understand and map your customer journeys for each persona or segment). How is AIDA(R) different from the marketing funnel? The marketing funnel is designed to describe someone’s process from first impressions of a brand through to conversion (which is typically — but not always — defined by making a purchase). While it might seem similar to the AIDA model, its steps are different. For example, at the top of the funnel (TOFU), you raise awareness for your brand. In the middle of the funnel (MOFU), you steer prospective customers through what’s called a consideration phase. At the bottom of the funnel (BOFU), you’re driving conversions and potentially looking to set the stage for future customer engagements . The biggest difference between the AIDA framework and the funnel is that AIDA(R) can be applied to any piece of collateral, any digital journey, and any marketing campaign, in addition to your overall sales funnel. Examples of the AIDA model Here are examples of what each step of the AIDA model looks like in action: Attention The first thing to determine is how your ad or offering is going to stand out from the overall sensory barrage that people experience both online and in their day-to-day lives. Ask yourself where a prospective client is encountering your content in order to best gauge how it can stand out in that space (for example, see what else comes up when you search for keywords related to your brand). One example is the famous Clairol print campaign, “ Does she, or doesn’t she ?” It pairs women of all ages, in varying commonplace scenarios (like a diner), with a simple and evocative tagline that leaves the viewer wondering what the line is implying. They will likely need to look closer to determine it’s an ad for hair dye. Interest Think about what information or design elements someone needs at this point to continue their journey. Determine what people are searching for when they find your website , conduct services, or study customer service inquiries to learn what your audience is most interested in. Airtable is a popular software for content marketers, and it’s no surprise that they’ve got their AIDA framework on full display. Autoplay videos keep the user’s eye engaged and scrolling down the page while relevant subheads generate further interest. As a bonus, the help bot helps inform any interests that might not yet have been answered or satisfied. Desire Time to highlight your unique value proposition, or unique selling proposition , and the benefits that will drive desire. Keep in mind desire is not created equal — which is to say, some customers might be looking for the lowest price, while others might really be looking for a long-term trusted partner. Today, people increasingly want to know that companies they patronize are ethical, reliable and values-driven. One example of speaking to this desire is retailer Veronica Beard, which is currently promoting its VBGivesBack campaign, in partnership with the Breast Cancer Alliance, right on its homepage. There are many ways to establish a genuine emotional connection that will drive decision-making and brand loyalty. The key is learning your own audience’s desires (through feedback forms, social media comments and more) and demonstrating a commitment to fulfilling them. Action When you want someone to move forward, it’s important to be specific about the next step you’d like them to take. Your calls to action can be as simple as a few hyperlinked words in a sentence at the end of a blog. It's important to think about where your call to action should be placed within a piece of content or collateral. Do some A/B testing to learn which CTA placements yield the best results. Barnes and Noble offers a sign-up form (with the incentive of “savings”) and they ask to “Follow Us” in the footer of every webpage . Remember: Action doesn’t always need to be about completing a purchase; each step on the customer journey might need its own call to action to get people to progress. Retention Once someone has made a purchase, it’s important to continue the conversation. An approach that we particularly like is the referral method. A great example is Winc , a monthly wine club that allows members to give free boxes of wine to those they want to refer. Because who can resist sharing good wine, not to mention free wine, with their friends? Receiving both a good recommendation and a chance to sample a great product, the friend is more likely to join than any regular cold lead. When friends sign up, the referrer gets a discount on their next box. At the same time, we also commend a light touch: sharing periodic newsletters, updates about the company, or notifications about upcoming events. If someone has a positive experience and continues to receive quality content that aligns with their interests, they’re likely to return. Why use AIDA for business growth AIDA is based on the way people engage with content throughout their buying journey. Relying on human psychology to inform savvy small business marketing strategies speaks to the evidence-based work that most businesses thrive on. But at the end of the day, you measure that success by making customers happy, it depends on how you measure that success, whether it’s keeping your clients happy or delivering consistent marketing results.

Turn your ideas into a website you love with Wix →   Starting or growing your beauty business? A professional beauty website can be the game-changer you need to present your brand, connect with customers and increase sales. Regardless of the beauty niche your business is in, having your own website will help you stand out.  This guide covers everything you need to know about beauty websites–what they are, the essential steps to  create a website from scratch  and how they can help you grow your business. Plus, we’ll share inspiring examples to spark ideas for designing your own beauty website. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is a beauty website? A beauty website is more than a simple brochure—it’s one of the most impactful  types of websites  to showcase your talents, tell your story and connect with customers.   Unlike social media, where you’re limited by platform rules and layouts, your beauty website gives you full creative control. Want to feature a gallery of your work? Allow customers to book appointments online? Sell custom beauty products? A website lets you do all that and more.  It’s also a trust builder. A beautifully designed website shows customers that you’re professional and serious about your business. Learn more: How to start a beauty business Beauty business ideas Beauty business name ideas How to make a beauty website in 10 steps    Choose a domain name and hosting Pick a website builder and template Design your beauty website Create essential pages Link to social media Start a beauty store (optional) Optimize for local SEO Test and launch your beauty website Promote your beauty website Keep your beauty website updated 01.  Choose a domain name and hosting  Your   domain name  is like your business’s online address. It should be easy to spell, memorable and relevant to your brand. Use a  domain name generator  or perform a  domain name search  to find the perfect fit.  Once you’ve picked a domain, you’ll need website hosting. Hosting is what keeps your site live and accessible on the internet. Choose a provider known for speed, reliability and great support so your site runs smoothly.  Wondering  how long it takes to build a website ? With the right domain and  free web hosting  setup, you can launch your site quickly. 02. Pick a website builder and template  Not a tech exp ert? No problem. Website builders  like Wix make creating a website simple and stress-free. They offer drag-and-drop  tools and a variety of beautiful  website templates  tailored for different industries.   Look for beauty and hair website templates  that match your brand style and make it easy for visitors to find what they need, whether it’s booking a service or exploring your product lineup. Learn more about how to make a professional website 03. Design your beauty website  Whe n planning a website , your design should reflect your brand. To create engaging  web design , use a cohesive palette, professional images and fonts that align with your style. Highlight frequently-requested information, like your services or products, right on the homepage.   Make navigation simple–visitors should be able to find what they’re looking for without frustration. Include clear call-to-action (CTA) buttons like “Book Now” or “Shop Products” to guide them through your site.   Learn more: Best fonts for your website  Website color schemes What is web design? 04. Create essential pages  Every beauty website needs the following web pages : Homepage: the homepage  is a welcoming overview of your business with highlights of your services, products and customer testimonials.  About page:  use the About Us  page to share your story, mission and what sets you apart. Add a personal touch to build trust. Services/Products page:  present your offerings with high-quality images, detailed descriptions and clear pricing.  Contact page:  make it easy for visitors to reach you with a contact us page , email and phone number. If you have a physical location, include a map.  Blog: a blog is a great way to share beauty tips, industry trends and tutorials to engage with your audience and position yourself as an expert in your field. If you're wondering  how to build a blog , using an easy-to-use  blog maker  can get you started quickly.  Learn more about how to start a beauty blog .  05. Link to social media  Add social icons linking to platforms like Instagram, YouTube or Facebook. This creates a seamless experience, letting potential customers check out your latest updates and interact with you whe re they spend their time. Social media integrations build trust, expand reach and increase engagement while driving traffic back to your website.  Pro tip: social media management  can boost your  website traffic  and help you  monetize your website . It also gives you valuable insights into your audience’s preferences, which can guide your future  marketing strategies .  Learn more about beauty marketing  to get the most out of your marketing efforts. 06. Start a beauty store (optional)   Thinking of selling beauty products? An online store lets you upload your items and make sales directly for your site. Offer bundles, tutorials or personalized recommendations to make the shopping experience even better.  Don't forget to optimize your website for mobile users, as most customers browse and shop on th eir phones. An online store creator  ensures your site looks great and functions smoothly on any device. Lastly, make sure your customer service is accessible with  website features  like live chat or an easy-to-find FAQ section to address any questions or concerns quickly. Learn more: What eCommerce is   How to build an eCommerce website Beauty dropshipping 07. Optimize for local SEO  Local search engine optimization (SEO) is p art of specific SEO features  that help people in your area find your business. Use specific keywords associated with your business and include the city name throughout your site. Don’t forget to claim your Google Business Profile  to appear in local search results.  Use local SEO  to optimize your website for local searches, a nd don’t forget customer reviews and testimonials. Ask satisfied customers to leave reviews on Google, Yelp or other relevant platforms. Their reviews will help build trust with potential customers and improve your local search rankings.   According to Sharon Hafuta, SEO blog editor at Wix: "Good SEO isn’t just about keywords—it’s about understanding what your readers are searching for and creating content that fulfills their needs. Following this approach builds trust and keeps your readers interested enough to come back." 08. Test and launch your beauty website  Before yo u go live, double-check everything. Go through a comprehensive  website launch checklist  and test all links, forms and pages to make sure your site looks great and works on all devices.  After publishing, it’s important to monitor your website’s performance in the first few weeks. Use analytics tools to track visitor behavior, page load times and any errors that might occur. Keep an eye on customer feedback—this can provide valuable insights into how users experience your site.  Pro tip:  don’t forget to optimize your  web content  for mobile users, ensuring the experience is seamless no matter the device. Learn more: What is web analytics Website’s speed optimization  Best web analytics tools Website management 09. Promote your beauty website  Spread the word. Share your site on social media, collaborate with beauty influencers and encourage happy customers to leave reviews. The more visibility you get, the more your business will grow.  Partner with bloggers, vloggers or Instagram personalities who align with your brand to feature your products or website. Their endorsements can bring credibility and attract their followers to your site. Also, consider starting a referral program that rewards customers for bringing in new visitors. This not only increases traffic but also strengthens customer loyalty. 10. Keep your beauty website updated Regularly refresh your content and check your site’s performance. Update your blog, add new photos or tweak your services as needed. An updated site shows customers you’re active and reliable.  Beauty website examples built on Wix 01. Honor Beauty Honor Beauty  stands out with its elegant, minimalistic design that exudes sophistication. The clean layout and high-quality images create a sense of professionalism, while the user-friendly navigation ensures visitors can easily explore services and products. The site’s use of subtle, muted colors adds a calming, luxurious vibe that aligns perfectly with a beauty brand. 02. SM Perfect Beauty SM Perfect Beauty  captures attention with its bold use of vibrant colors and dynamic design elements. The homepage immediately draws visitors in with its energetic visuals, creating an exciting first impression. This site showcases an excellent example of how to combine a fun aesthetic with functionality, making it ideal for attracting a youthful and trendy audience. 03. Beauty Tingz  Beauty Tingz shines through its modern and stylish design, perfectly targeting beauty enthusiasts. The site’s emphasis on showcasing products with clear, captivating images and detailed descriptions ensures a smooth shopping experience. The playful typography and cohesive branding make it both visually appealing and memorable. 04. The Beauty Bum The Beauty Bum  impresses with its focus on a personal and approachable aesthetic. By incorporating warm tones and inviting copy, the site establishes an immediate connection with visitors. It’s an excellent example of how to use storytelling and personality to create a relatable and engaging beauty website. 05. Colyar Beauty  Colyar Beauty showcases a professional and polished design that appeals to a wide audience. With a clear emphasis on services and an intuitive booking system, this site is a masterclass in functionality. The strategic use of testimonials and before-and-after images adds credibility, making it a standout choice for beauty professionals aiming to build trust with their audience. For even more inspiration, check out the best beauty websites . Why create a beauty website for your business?  A website isn’t just a “nice-to-have,” it’s essential for your business’s success. Most people search online for beauty services, and without a website, you could be missing out on that audience. A beauty website helps you: Build credibility Expand your reach Streamline operations A well-thought-out web presence showcases your professionalism, keeps customers informed, and sets you apart from competitors when you're  starting a business . It also grants you full control of your brand and its message.  How to make a beauty website FAQ How do I start my own beauty business from scratch? Starting from scratch includes steps like developing a business plan, defining your niche, sourcing quality ingredients or products, branding and creating an online presence with a website. Make sure to research market trends and follow local registration and licensing requirements. Taking these steps ensures a solid foundation for your beauty business.  What is the most popular beauty website? Well-known beauty websites vary depending on consumer needs, but sites offering curated content, high-quality products and seamless customer interaction tend to win the top spot. Create a professional website that puts your customers' needs first to ensure you're a market leader in your space. Standing out also means offering a unique experience or product that competitors don't provide.  Do you need a license to sell beauty products online? Licensing depends on your location and the type of products you’re selling. Research your local regulations to determine whether you’ll need to register as a business, acquire specific licenses or meet safety standards for your products. Staying compliant ensures your business can grow without regulatory setbacks.  How much does it cost to start a beauty brand? Costs can vary widely depending on your niche, brand goals and the scope of your business. A small-scale brand may require a few thousand dollars, while larger ventures could cost well into the tens of thousands. Factor in  how much a website costs , branding, packaging and marketing for an accurate estimate. Careful budgeting and planning are key to long-term success.

In the ever-evolving world of eCommerce and how to build a website , two giants stand out: Wix and Shopify. Both platforms have been helping entrepreneurs and businesses get online since 2006, offering user-friendly solutions to create and manage their online presences.  Wix, with its impressive 8.5 million live sites globally, has become associated with intuitive and versatile website creation. On the other hand, Shopify has carved out its niche as an 'all-in-one' eCommerce platform, powering over 5.6 million online stores worldwide. While both platforms allow you to build websites and sell products online with relative ease, they each bring unique strengths to the table. In this comprehensive comparison, we'll dive deep into the features, functionality and user experience of Wix and Shopify, helping you determine which platform aligns best with your specific goals. Looking for the best Shopify alternatives ?  Try Wix for free and see how it compares. Skip to a section: Key features Drag-and-drop capabilities Web design (and AI) App market Security and reliability Blog Ecommerce Marketing and SEO Customer support Pricing Wix vs. Shopify: key features Before we get into the nitty-gritty, here's a quick overview of Wix and Shopify’s website builder offerings. Drag-and-drop capabilities When it comes to website creation, the editor is where the magic happens. Wix shines in this department with its drag-and-drop builder that supports both non-coders and coders alike. Those with absolutely no code experience can use the editor to create their sites. This intuitive interface allows you to precisely position elements anywhere on the page, offering design flexibility and customization down to the pixel. With over 2,000 free, professionally designed website templates , including more than 120 that are specifically for online stores, Wix provides a vast number of starting points for any business. In contrast, Shopify's editor, while user-friendly, doesn't offer the same level of drag-and-drop functionality. Instead, it allows you to add, delete and edit sections within predefined layouts. Shopify offers over 200 themes, with 23 free options and 246 paid alternatives.  While both platforms cater to users of varying design experience, Wix's approach provides greater creative freedom, making it easier for entrepreneurs to bring their unique visions to life without coding knowledge. Bottom line:  Wix’s free-range drag-and-drop tools allow for greater customization. Wix’s website builder additionally comes with plenty of free template options that cover a wide range of industries, and unlike Shopify, aren’t solely eCommerce-focused. Explore Wix Studio to elevate your web design, or read more about Wix vs. Studio . Web design (and AI) When it comes to leveraging artificial intelligence in website creation and management, both Wix and Shopify have made impressive advancements. Let's dive into how these platforms utilize AI for website building and streamlining business operations. Wix: AI site builder and tools Wix has been investing in AI since 2016 when launching Wix ADI (Artificial Design Intelligence). Here are just some of the tools that sets Wix apart: Wix AI website builder : Wix’s AI website builder lets you create a personalized, fully functional website in minutes. Through a simple chat interface, you describe your vision and goals, and the AI generates a custom, business-ready site that you can easily adjust to fit your needs. Built-in AI tools: Wix’s AI goes beyond just building your site. It helps generate branded content, product descriptions and entire blog posts, so that your site feels like one cohesive brand. You can also create or edit images on the fly with AI. Plus, Wix provides AI-designed layouts and sections tailored to your style, as well as SEO and marketing tools like optimized meta tags, email campaigns and Google Ads content. AI assistants: Wix offers AI assistants throughout its platform that guide you through various stages of site creation and business growth. Different assistants provide support for different tasks in Wix, such as picking the right theme for your brand or finding the tools you need in the Editor. Note: Wix has a separate brand/product called Wix Studio, a dedicated solution for agencies, freelancers and enterprises with advanced design and technical requirements. Wix Studio enables more intricate designs, responsive behaviors and offers multi-site management capabilities. Create a website  with Wix today. Shopify: AI tools for eCommerce Shopify's AI capabilities are focused on eCommerce functionality and are packaged as two types of toolkits: Shopify Magic: This free suite of AI tools includes features for generating site themes based on a single prompt, image editing, SEO keyword generation, FAQ answer suggestions, email marketing (recommendations/scheduling), chat, checkouts and more. Shopify Sidekick: An AI assistant that provides step-by-step setup instructions for Shopify-related tasks, as well as strategy and content advice. Sidekick speaks 20 languages and can generate new images with a few keywords. While both Wix and Shopify offer AI-powered tools, their focus and strengths differ. Wix excels with its versatile AI website builder, making it ideal for individuals and business owners across various industries by allowing simple website creation and design through a conversational interface. On the other hand, Shopify’s AI tools are tailored specifically for eCommerce, making it highly appealing to busy store owners. Wix also provides more design flexibility with a wide range of templates and AI-driven customization, making it a top choice for creative freedom. Both platforms support scalability, but Wix’s diverse AI tools extend beyond eCommerce to cover a broader online presence. Bottom line: Wix is ahead of the game when it comes to AI-driven website creation and overall design flexibility. However, Shopify is ramping up the competition, particularly in the eCommerce sector, with AI tools focused on streamlining online store management and sales processes. App market When it comes to enhancing your website's functionality, both Wix and Shopify offer robust app marketplaces. Before we compare the numbers, it’s important to keep in mind that Wix has a “native solution” approach. Many features that might require third-party apps on other platforms come built-in with Wix, allowing business owners to keep their business solutions under one roof. Wix's App Market boasts over 750 apps from pre-vetted partners, providing a diverse range of options that span various industry and website types. While Shopify's App Store is more extensive with around 16,000 apps, these apps are primarily focused on eCommerce solutions. For example, Shopify offers a wider range of apps and direct integrations specifically for shipping carriers and fulfillment warehouses. Wix's app ecosystem, on the other hand, caters to a broader range of industries and website types such as businesses that take online bookings like hotels and gyms, businesses that sell online, have menus (restaurants) and so on. Bottom line:  While Shopify may have a numerical advantage with apps and a lean towards eCommerce, Wix’s investment into native solutions means that you can find what you’re looking for within Wix (whether you’re running a restaurant, online store, etc.). It means you don't necessarily need an integration or multiple subscriptions to run and grow your business. Security and reliability A secure and dependable website isn't just a nice-to-have—it's an absolute must for any online business, especially if you're collecting sensitive information, like credit card details, email addresses or any other personal data.  On the security front, both Wix and Shopify check the essential boxes: SSL encryption to secure data transmissions 24/7 security operations center (SOC)   PCI compliance for eCommerce DDoS mitigation against attacks Two-step verification Fraud detection Learn more about website security on Wix. Bottom line:  Both platforms take website security seriously with around-the-clock monitoring and safety measures. Blog When it comes to blogging, both Wix and Shopify offer built-in solutions, but Wix has a slight edge with its more comprehensive platform. Wix offers an intuitive blogging experience, packed with features for both beginners and seasoned content creators. You’ll find flexible layout options, along with AI-powered tools that can generate blog ideas, outlines, full posts and even edit content based on your target audience, keywords and content goals. The platform also includes an AI meta tag creator and SEO checklist to help optimize each post. Organizational features like categories and tags are built in, plus you get automated SEO assistance for sitemaps and metadata to improve your blog's visibility. On the other hand, while Shopify does include a basic blogging engine, it falls short on advanced content management features like replying to comments directly or adding multiple authors. It also lacks detailed blog analytics, such as tracking blog views—features that Wix offers seamlessly. Shopify's blogging platform additionally offers limited design options and less native SEO tools compared to Wix. Bottom line: While Shopify's blogging tools are designed to help you build a community around your brand, Wix's feature-rich blog maker gives you more tools to create a truly engaging and professional blog. Learn how to make a blog with Wix. Ecommerce Both platforms provide essential features like secure payment processing , inventory management and multichannel selling capabilities. Wix's strength lies in its built-in eCommerce tools that don't require additional integrations, which can be particularly appealing for small to medium-sized businesses or those just starting their online selling journey. On the other hand, Shopify's strengths lie in its extensive multichannel integrations and advanced order and inventory management tools, which are particularly beneficial for merchants with multiple locations or those scaling their operations. Learn more: Why use Wix? Diving into the specifics, both platforms support selling on popular marketplaces like eBay, Google Merchants, Amazon and TikTok. However, Shopify extends its reach further by including platforms like Pinterest, Walmart and Target Plus. It also supports SMS and WhatsApp sales. A notable advantage for Shopify is the “Shopify Buy” button (that's included with any Shopify subscription) as well as the recent integration of the "Buy with Prime" button, allowing merchants to tap into the vast Amazon Prime customer base and offer Prime benefits like free delivery. In addition to all this, Shopify has what it calls its “Handshake” marketplace, a unique feature that connects wholesalers (handpicked by Shopify) with retailers. This B2B platform opens up new opportunities for businesses looking to expand their wholesale operations or source products. A notable advantage for Wix is its unique checkout experience. With Wix, customers can bunch together different types of products and services in one shopping cart. For example, they can add a service (e.g., a haircut), an event ticket and physical products (like shampoo, if we’re staying with the hair theme) all into one shopping cart and then pay in one payment. This is something that is not currently possible with Shopify out of the box. With Wix you can also add elements to the checkout (something you can only do on Shopify if you pay for Shopify Plus, which is around $2,500/month). This is a big benefit for Wix users especially because you can modify fields in the checkout to collect the information you need from your customers. On top of this, you can make rules for certain fields to suit your business’ needs. For example, you can create a custom field asking your customers if the purchase is for business. If the customer selects "Yes," additional relevant fields will appear. Those who select "No" won't see these extra fields. This is a great way to collect information about your customers and discover their needs, and how to best cater to them. Bottom line: Ultimately, the choice between Wix and Shopify for eCommerce will depend on the specific needs of your business. Wix might be your best bet if you’re seeking an all-in-one solution, while Shopify might appeal to businesses focusing on multichannel selling, advanced inventory management or B2B operations. Explore how to start an online store with Wix's eCommerce platform . Read more about: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace WordPress alternatives Marketing and SEO When it comes to marketing and SEO features , both Wix and Shopify bring powerful tools to the table, but there are some key differences. Wix takes the lead with its comprehensive suite of in-house CRM and marketing solutions, offering a one-stop shop for merchants looking to cover all their bases without the hassle of managing third-party apps. While Shopify may have an edge in certain advanced functionalities, Wix's platform is designed to give you everything you need right away. On the SEO front, both platforms have got you covered with the essentials. Shopify automatically handles some technical SEO aspects, like generating canonical tags and sitemaps, while also allowing you to optimize your content by editing title tags, meta descriptions, robots.txt files and URLs. Wix matches these capabilities and then some, offering a broader set of features that experienced marketers will appreciate. With Wix, you're getting direct ad campaign management from the Wix dashboard (something you can only do on Shopify Plus), direct integrations with tools like Semrush (which comes with 10 free keyword searches every 24 hours) and even AI-powered assistance for creating SEO-friendly content and meta tags. Both Wix and Shopify offer branding tools like a logo maker and business name generator to go alongside their website offerings. But what really sets Wix apart is its native-solution approach to marketing. For example, you can create social media graphics and videos in the Wix platform (and then post and manage the campaigns from Wix as well). Bottom line: While both platforms offer solid marketing fundamentals, Wix provides a comprehensive suite of in-house CRM and marketing solutions. Shopify may offer some advanced functionalities, but Wix’s platform allows you to cover the fundamentals without having to download or manage a third-party-app. Customer support Both Wix and Shopify provide 24/7 support through all sorts of channels including, phone, chat and email, with most customer inquiries resolved within 24 hours. They also both have help centers, with extensive knowledge bases that can assist with almost any troubleshooting need. Wix customer support includes: 24/7 callback service (for English speakers) Live chat (available in English Monday through Friday, 2 a.m. to 6 p.m. ET, and in other languages) Ticket submission Help Center (FAQ and community forum) Knowledge base with video tutorials Shopify customer support includes: 24/7 chat support Shopify Community Help Center Bottom line:  Between the two, Shopify leans more heavily on a digital support model. While both offer AI assistance and self-service resources, Wix has more readily available live support options. Pricing Shopify pricing: Basic (for solo entrepreneurs): $29/month Grow (for small teams): $79/month Advanced (for scaling businesses): $299/month Plus (for more complex businesses): starts at $2,300/month (for one year) Enterprise: Pricing available upon request Shopify also has a unique plan called the “Starter” plan, which costs $5 a month. This is for anyone who primarily wants to sell on social media or on the go. The Starter plan includes a simple online store, mobile POS, Linkpop (Shopify's link-in-bio tool), access to Shopify apps and other essential tools. The plan allows you to start small and upgrade as needed. Wix's pricing: Free plan: free forever plan. Learn more about is Wix really free ? Light plan:  $17/month  Core (with basic eCommerce features): $29/month Business (with standard eCommerce features):  $36/month Business Elite:  $159/month (advanced developer platform) Enterprise: Pricing available upon request All of Wix's paid plans include a free custom domain for one year. Bottom line:  Shopify’s plans are generally more expensive than Wix and are tailored to eCommerce businesses. Wix offers a free plan that you can use forever, whereas Shopify does not.  Related reading: Wix vs. GoDaddy The verdict: Wix or Shopify, which builder should you choose? In the battle between Wix vs. Shopify, the best solution for you comes down to what you intend to do with your website. Shopify is one of the most mature eCommerce platforms if you’re looking for a feature-rich, scalable online store and hold a hefty amount of inventory. As long as you don’t mind adding third-party apps and integrations to your site—there’s a third-party app for pretty much everything and anything eCommerce-related. Wix is the right choice if you need a content-focused website builder with outstanding design capabilities and flexibility. You don’t need a drop of code to be able to design a beautiful website, exactly the way you want it without being limited to defined sections—this is especially true if you use Wix Studio. With its user-friendly, do-it-yourself platform and affordable business solutions, Wix is an excellent choice for eCommerce. However, it’s not limited to just that. You can also take advantage of features like a booking calendar, event management tools, restaurant order handling and fitness business capabilities—opening up a range of other revenue streams and business opportunities. Start a free account with Wix . How to migrate from Shopify to Wix If you already have a Shopify website but want to switch to Wix, here's a quick overview of migrating your site : Add an app and select a Wix Account.  Go to the Wix App Market and add the Cart2Cart app to get started. Grant permission for the data switch and select what to migrate. Select your source cart (Shopify) and provide the necessary permissions to access it. Check the results. You can view your data in your Wix dashboard.  Editor's note: The information presented in this article is true as of June 18, 2025, unless mentioned otherwise.

In the ever-evolving world of eCommerce and how to build a website , two giants stand out: Wix and Shopify. Both platforms have been helping entrepreneurs and businesses get online since 2006, offering user-friendly solutions to create and manage their online presences.  Wix, with its impressive 8.5 million live sites globally, has become associated with intuitive and versatile website creation. On the other hand, Shopify has carved out its niche as an 'all-in-one' eCommerce platform, powering over 5.6 million online stores worldwide. While both platforms allow you to build websites and sell products online with relative ease, they each bring unique strengths to the table. In this comprehensive comparison, we'll dive deep into the features, functionality and user experience of Wix and Shopify, helping you determine which platform aligns best with your specific goals. Looking for the best Shopify alternatives ?  Try Wix for free and see how it compares. Skip to a section: Key features Drag-and-drop capabilities Web design (and AI) App market Security and reliability Blog Ecommerce Marketing and SEO Customer support Pricing Wix vs. Shopify: key features Before we get into the nitty-gritty, here's a quick overview of Wix and Shopify’s website builder offerings. Drag-and-drop capabilities When it comes to website creation, the editor is where the magic happens. Wix shines in this department with its drag-and-drop builder that supports both non-coders and coders alike. Those with absolutely no code experience can use the editor to create their sites. This intuitive interface allows you to precisely position elements anywhere on the page, offering design flexibility and customization down to the pixel. With over 2,000 free, professionally designed website templates , including more than 120 that are specifically for online stores, Wix provides a vast number of starting points for any business. In contrast, Shopify's editor, while user-friendly, doesn't offer the same level of drag-and-drop functionality. Instead, it allows you to add, delete and edit sections within predefined layouts. Shopify offers over 200 themes, with 23 free options and 246 paid alternatives.  While both platforms cater to users of varying design experience, Wix's approach provides greater creative freedom, making it easier for entrepreneurs to bring their unique visions to life without coding knowledge. Bottom line:  Wix’s free-range drag-and-drop tools allow for greater customization. Wix’s website builder additionally comes with plenty of free template options that cover a wide range of industries, and unlike Shopify, aren’t solely eCommerce-focused. Explore Wix Studio to elevate your web design, or read more about Wix vs. Studio . Web design (and AI) When it comes to leveraging artificial intelligence in website creation and management, both Wix and Shopify have made impressive advancements. Let's dive into how these platforms utilize AI for website building and streamlining business operations. Wix: AI site builder and tools Wix has been investing in AI since 2016 when launching Wix ADI (Artificial Design Intelligence). Here are just some of the tools that sets Wix apart: Wix AI website builder : Wix’s AI website builder lets you create a personalized, fully functional website in minutes. Through a simple chat interface, you describe your vision and goals, and the AI generates a custom, business-ready site that you can easily adjust to fit your needs. Built-in AI tools: Wix’s AI goes beyond just building your site. It helps generate branded content, product descriptions and entire blog posts, so that your site feels like one cohesive brand. You can also create or edit images on the fly with AI. Plus, Wix provides AI-designed layouts and sections tailored to your style, as well as SEO and marketing tools like optimized meta tags, email campaigns and Google Ads content. AI assistants: Wix offers AI assistants throughout its platform that guide you through various stages of site creation and business growth. Different assistants provide support for different tasks in Wix, such as picking the right theme for your brand or finding the tools you need in the Editor. Note: Wix has a separate brand/product called Wix Studio, a dedicated solution for agencies, freelancers and enterprises with advanced design and technical requirements. Wix Studio enables more intricate designs, responsive behaviors and offers multi-site management capabilities. Create a website  with Wix today. Shopify: AI tools for eCommerce Shopify's AI capabilities are focused on eCommerce functionality and are packaged as two types of toolkits: Shopify Magic: This free suite of AI tools includes features for generating site themes based on a single prompt, image editing, SEO keyword generation, FAQ answer suggestions, email marketing (recommendations/scheduling), chat, checkouts and more. Shopify Sidekick: An AI assistant that provides step-by-step setup instructions for Shopify-related tasks, as well as strategy and content advice. Sidekick speaks 20 languages and can generate new images with a few keywords. While both Wix and Shopify offer AI-powered tools, their focus and strengths differ. Wix excels with its versatile AI website builder, making it ideal for individuals and business owners across various industries by allowing simple website creation and design through a conversational interface. On the other hand, Shopify’s AI tools are tailored specifically for eCommerce, making it highly appealing to busy store owners. Wix also provides more design flexibility with a wide range of templates and AI-driven customization, making it a top choice for creative freedom. Both platforms support scalability, but Wix’s diverse AI tools extend beyond eCommerce to cover a broader online presence. Bottom line: Wix is ahead of the game when it comes to AI-driven website creation and overall design flexibility. However, Shopify is ramping up the competition, particularly in the eCommerce sector, with AI tools focused on streamlining online store management and sales processes. App market When it comes to enhancing your website's functionality, both Wix and Shopify offer robust app marketplaces. Before we compare the numbers, it’s important to keep in mind that Wix has a “native solution” approach. Many features that might require third-party apps on other platforms come built-in with Wix, allowing business owners to keep their business solutions under one roof. Wix's App Market boasts over 750 apps from pre-vetted partners, providing a diverse range of options that span various industry and website types. While Shopify's App Store is more extensive with around 16,000 apps, these apps are primarily focused on eCommerce solutions. For example, Shopify offers a wider range of apps and direct integrations specifically for shipping carriers and fulfillment warehouses. Wix's app ecosystem, on the other hand, caters to a broader range of industries and website types such as businesses that take online bookings like hotels and gyms, businesses that sell online, have menus (restaurants) and so on. Bottom line:  While Shopify may have a numerical advantage with apps and a lean towards eCommerce, Wix’s investment into native solutions means that you can find what you’re looking for within Wix (whether you’re running a restaurant, online store, etc.). It means you don't necessarily need an integration or multiple subscriptions to run and grow your business. Security and reliability A secure and dependable website isn't just a nice-to-have—it's an absolute must for any online business, especially if you're collecting sensitive information, like credit card details, email addresses or any other personal data.  On the security front, both Wix and Shopify check the essential boxes: SSL encryption to secure data transmissions 24/7 security operations center (SOC)   PCI compliance for eCommerce DDoS mitigation against attacks Two-step verification Fraud detection Learn more about website security on Wix. Bottom line:  Both platforms take website security seriously with around-the-clock monitoring and safety measures. Blog When it comes to blogging, both Wix and Shopify offer built-in solutions, but Wix has a slight edge with its more comprehensive platform. Wix offers an intuitive blogging experience, packed with features for both beginners and seasoned content creators. You’ll find flexible layout options, along with AI-powered tools that can generate blog ideas, outlines, full posts and even edit content based on your target audience, keywords and content goals. The platform also includes an AI meta tag creator and SEO checklist to help optimize each post. Organizational features like categories and tags are built in, plus you get automated SEO assistance for sitemaps and metadata to improve your blog's visibility. On the other hand, while Shopify does include a basic blogging engine, it falls short on advanced content management features like replying to comments directly or adding multiple authors. It also lacks detailed blog analytics, such as tracking blog views—features that Wix offers seamlessly. Shopify's blogging platform additionally offers limited design options and less native SEO tools compared to Wix. Bottom line: While Shopify's blogging tools are designed to help you build a community around your brand, Wix's feature-rich blog maker gives you more tools to create a truly engaging and professional blog. Learn how to make a blog with Wix. Ecommerce Both platforms provide essential features like secure payment processing , inventory management and multichannel selling capabilities. Wix's strength lies in its built-in eCommerce tools that don't require additional integrations, which can be particularly appealing for small to medium-sized businesses or those just starting their online selling journey. On the other hand, Shopify's strengths lie in its extensive multichannel integrations and advanced order and inventory management tools, which are particularly beneficial for merchants with multiple locations or those scaling their operations. Learn more: Why use Wix? Diving into the specifics, both platforms support selling on popular marketplaces like eBay, Google Merchants, Amazon and TikTok. However, Shopify extends its reach further by including platforms like Pinterest, Walmart and Target Plus. It also supports SMS and WhatsApp sales. A notable advantage for Shopify is the “Shopify Buy” button (that's included with any Shopify subscription) as well as the recent integration of the "Buy with Prime" button, allowing merchants to tap into the vast Amazon Prime customer base and offer Prime benefits like free delivery. In addition to all this, Shopify has what it calls its “Handshake” marketplace, a unique feature that connects wholesalers (handpicked by Shopify) with retailers. This B2B platform opens up new opportunities for businesses looking to expand their wholesale operations or source products. A notable advantage for Wix is its unique checkout experience. With Wix, customers can bunch together different types of products and services in one shopping cart. For example, they can add a service (e.g., a haircut), an event ticket and physical products (like shampoo, if we’re staying with the hair theme) all into one shopping cart and then pay in one payment. This is something that is not currently possible with Shopify out of the box. With Wix you can also add elements to the checkout (something you can only do on Shopify if you pay for Shopify Plus, which is around $2,500/month). This is a big benefit for Wix users especially because you can modify fields in the checkout to collect the information you need from your customers. On top of this, you can make rules for certain fields to suit your business’ needs. For example, you can create a custom field asking your customers if the purchase is for business. If the customer selects "Yes," additional relevant fields will appear. Those who select "No" won't see these extra fields. This is a great way to collect information about your customers and discover their needs, and how to best cater to them. Bottom line: Ultimately, the choice between Wix and Shopify for eCommerce will depend on the specific needs of your business. Wix might be your best bet if you’re seeking an all-in-one solution, while Shopify might appeal to businesses focusing on multichannel selling, advanced inventory management or B2B operations. Explore how to start an online store with Wix's eCommerce platform . Read more about: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace WordPress alternatives Marketing and SEO When it comes to marketing and SEO features , both Wix and Shopify bring powerful tools to the table, but there are some key differences. Wix takes the lead with its comprehensive suite of in-house CRM and marketing solutions, offering a one-stop shop for merchants looking to cover all their bases without the hassle of managing third-party apps. While Shopify may have an edge in certain advanced functionalities, Wix's platform is designed to give you everything you need right away. On the SEO front, both platforms have got you covered with the essentials. Shopify automatically handles some technical SEO aspects, like generating canonical tags and sitemaps, while also allowing you to optimize your content by editing title tags, meta descriptions, robots.txt files and URLs. Wix matches these capabilities and then some, offering a broader set of features that experienced marketers will appreciate. With Wix, you're getting direct ad campaign management from the Wix dashboard (something you can only do on Shopify Plus), direct integrations with tools like Semrush (which comes with 10 free keyword searches every 24 hours) and even AI-powered assistance for creating SEO-friendly content and meta tags. Both Wix and Shopify offer branding tools like a logo maker and business name generator to go alongside their website offerings. But what really sets Wix apart is its native-solution approach to marketing. For example, you can create social media graphics and videos in the Wix platform (and then post and manage the campaigns from Wix as well). Bottom line: While both platforms offer solid marketing fundamentals, Wix provides a comprehensive suite of in-house CRM and marketing solutions. Shopify may offer some advanced functionalities, but Wix’s platform allows you to cover the fundamentals without having to download or manage a third-party-app. Customer support Both Wix and Shopify provide 24/7 support through all sorts of channels including, phone, chat and email, with most customer inquiries resolved within 24 hours. They also both have help centers, with extensive knowledge bases that can assist with almost any troubleshooting need. Wix customer support includes: 24/7 callback service (for English speakers) Live chat (available in English Monday through Friday, 2 a.m. to 6 p.m. ET, and in other languages) Ticket submission Help Center (FAQ and community forum) Knowledge base with video tutorials Shopify customer support includes: 24/7 chat support Shopify Community Help Center Bottom line:  Between the two, Shopify leans more heavily on a digital support model. While both offer AI assistance and self-service resources, Wix has more readily available live support options. Pricing Shopify pricing: Basic (for solo entrepreneurs): $29/month Grow (for small teams): $79/month Advanced (for scaling businesses): $299/month Plus (for more complex businesses): starts at $2,300/month (for one year) Enterprise: Pricing available upon request Shopify also has a unique plan called the “Starter” plan, which costs $5 a month. This is for anyone who primarily wants to sell on social media or on the go. The Starter plan includes a simple online store, mobile POS, Linkpop (Shopify's link-in-bio tool), access to Shopify apps and other essential tools. The plan allows you to start small and upgrade as needed. Wix's pricing: Free plan: free forever plan. Learn more about is Wix really free ? Light plan:  $17/month  Core (with basic eCommerce features): $29/month Business (with standard eCommerce features):  $36/month Business Elite:  $159/month (advanced developer platform) Enterprise: Pricing available upon request All of Wix's paid plans include a free custom domain for one year. Bottom line:  Shopify’s plans are generally more expensive than Wix and are tailored to eCommerce businesses. Wix offers a free plan that you can use forever, whereas Shopify does not.  Related reading: Wix vs. GoDaddy The verdict: Wix or Shopify, which builder should you choose? In the battle between Wix vs. Shopify, the best solution for you comes down to what you intend to do with your website. Shopify is one of the most mature eCommerce platforms if you’re looking for a feature-rich, scalable online store and hold a hefty amount of inventory. As long as you don’t mind adding third-party apps and integrations to your site—there’s a third-party app for pretty much everything and anything eCommerce-related. Wix is the right choice if you need a content-focused website builder with outstanding design capabilities and flexibility. You don’t need a drop of code to be able to design a beautiful website, exactly the way you want it without being limited to defined sections—this is especially true if you use Wix Studio. With its user-friendly, do-it-yourself platform and affordable business solutions, Wix is an excellent choice for eCommerce. However, it’s not limited to just that. You can also take advantage of features like a booking calendar, event management tools, restaurant order handling and fitness business capabilities—opening up a range of other revenue streams and business opportunities. Start a free account with Wix . How to migrate from Shopify to Wix If you already have a Shopify website but want to switch to Wix, here's a quick overview of migrating your site : Add an app and select a Wix Account.  Go to the Wix App Market and add the Cart2Cart app to get started. Grant permission for the data switch and select what to migrate. Select your source cart (Shopify) and provide the necessary permissions to access it. Check the results. You can view your data in your Wix dashboard.  Editor's note: The information presented in this article is true as of June 18, 2025, unless mentioned otherwise.

Bring your inspiration to life with a Wix website →   Whether you specialize in TV, films, commercials or Shakespearean theater, a well-crafted actor website is a must-have. With all your personal information gathered in one place, this piece of online real estate is your chance to present yourself in your best light. Creating an impressive acting portfolio that showcases your proudest work front and center, will help casting directors and other professionals from the industry get to know you better. In turn, this can buy you more job opportunities and help you push your career forward. To help you jumpstart the website creation process, we’ve collected the best actor Wix website examples , plus tips on how to get started creating your own actor website. Related: check out the top artist websites built with Wix. Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. 6 professional actor websites Eileen Grubba Hiro Kanagawa Brandt Maina Edit Holländer Sam Morril Jonathan Van Ness 01. Eileen Grubba Everything about this actor website exudes life and energy, hinting as to Eileen Grubba’s personality. Her wide smile greets us on the homepage, set against a bright shade of coral. The large, beaming photo of Eileen alongside her name written in big, bold letters, emanates a sense of confidence and self-assurance. While Eileen specializes in a wide range of fields, including acting, writing, producing and advocating for disability inclusion, she has curated the content on her homepage to include only the most important information. You’ll find an introductory paragraph, embedded video reels and a gallery. She has also started a blog to regularly update site visitors on her latest goings-on, while simultaneously demonstrating her writing skills. 02. Hiro Kanagawa With this content-packed one-page website , actor and writer Hiro Kanagawa manages to craft a professional result that truly shows off his skills. The floating menu is pinned to the top of the page, so that you can easily transfer between sections when scrolling down the site. Hiro has also paid attention to small details, such as adding a downloadable PDF of his CV and links to relevant articles about him and his past performances. You’ll also notice a ‘Back to Top’ button that appears at the bottom of the page - a useful navigation practice for long-scrolling websites. 03. Brandt Maina Actor, singer and dancer Brandt Maina has gone for a diverse range of photos on his homepage, showing off his various performance abilities. Arranged in a horizontal gallery layout, visitors can easily scroll through the images. Set against a black background, they really stand out and take center stage. The information on Brandt’s biography page is also designed in an organized layout, making his resume comfortable to read. Split up into sections, visitors can easily skim through the concisely written text. 04. Edit Holländer The split-screen website layout on actress Edit Holländer’s homepage gives her the opportunity to display a photo of herself alongside a short description. Paired with a clean white border and a simple sans-serif typography choice, the overall look is clean and inviting. On top of the other actor website essentials, Edit has also included references. Adding testimonials to your website presents you as trustworthy, letting visitors get to know you further and offering a better understanding of your strengths and personality. 05. Sam Morril Comedian and actor Sam Morril keeps things simple and sharp with his website design. A bold, high-contrast hero image of Sam performing sets the tone against a dark background, immediately drawing visitors into his world of comedy and acting. The homepage spotlights Sam’s latest projects, including his tour dates and comedy specials, while also showcasing his work as an actor. The clean layout and straightforward navigation make it easy for fans to explore his portfolio, while links to his social media accounts ensure visitors stay connected to his latest updates and performances. 06. Jonathan Van Ness The one-and-only Jonathan Van Ness has gone for a minimalistic look on his website. A large welcoming photo of himself smiling stands out against a plain white background. A subtle parallax scrolling effect has been used, adding a sense of movement and volume as visitors scroll down the page. Jonathan has utilized his homepage to showcase two of his current major projects - his memoir, Over the Top , and podcast. The clean design and minimal content ensure that this section grabs site visitors’ attention. In addition, he’s added his Instagram feed to his website, enabling fans to remain up-to-date on his latest activities. How to make an actor website in 6 steps Looking to create a website to kickstart your acting career? These steps will guide you: 01. Choose a website builder Using a website builder, like Wix, can help you create a professional acting website either for free, or with a paid plan. Using a website builder gives you access to hundreds of customizable templates, as well as robust website infrastructure such as reliable hosting and enterprise-grade website security. Get started with these performing arts templates . 02. Select and register a domain name When making a website, you'll need to choose a domain name. Check for availability with a domain name search and then register your domain name . With Wix, domain names are free for a year with a paid monthly plan. Learn more: How to register a domain name How to choose a domain name choose a domain name 03. Choose your pages and layout Creating an actor website is a great way to showcase your talent, in order to create an effective one you'll need to plan your pages and its layout. Some essential pages for your actor website are: Homepage: this is responsible for the first impression your site gives and its the most effective way to give a quick overview of who you, with impact. Content it should include — professional headshot, brief bio and links to your resume and reel. About me: this page is a chance for your to provide deeper insight and detail into your background and personality. Include a detailed bio, your personal story, your training and experience and anything else relevant including career highlights. Resume: to showcase your acting experience and skills. Make sure its formatted for easy reading and you can make it downloadable if relevant. Gallery : it's always a good idea to include a visual representation of your work via images or video clips and reels. It's a good idea to organize these examples by type of role and acting genre. Contact: it should be easy from your website for casting directors and agents to find you. Include a contact form, your contact information (telephone, email) and links to your social media profiles. You should also make sure that your website is easy to navigate with a clear menu. Optimize for SEO, in order to make it easier for search engines and users to make it. Your site should be mobile-friendly and easy to use on any device. 04. Focus on SEO If you want casting directors, agents and collaborators to find your website, you need to make it SEO-friendly. Search Engine Optimization (SEO) helps your site appear in search results when people are looking for actors. Here are a few tips to get started with SEO for your actor website: Use relevant keywords : Think about the terms industry professionals might search for, like “dramatic actor reel” or “voiceover artist portfolio,” and weave them naturally into your site’s headings, content and image descriptions. Optimize meta tags and descriptions : Meta titles and descriptions are what people see in search results. Make them catchy and relevant, like “Award-Winning Actor Portfolio | [Your Name].” Prioritize speed and performance : Websites that load slowly can lose visitors fast. Wix automatically ensures your site is quick to load on all devices. Go mobile-friendly : Many people search on their phones, so having a site that looks great on mobile is essential. With Wix, your template is already designed to work seamlessly across devices. Add alt text to images : By adding alt text to your photos, you not only make your site more accessible but also help search engines understand what each image is about. When you optimize your site for SEO, you’re giving your acting career greate r visibility and making it easier for the right opportunities to find you. 05. Review and publish your site Once your site is done, make sure to share with family and friends for feedback. Make sure they test the functionality of the site and not just comment on the design. 06. Promote your site Once your acting website is live, you'll need to promote it to get eyes on. You can of course directly share it with relevant industry professionals but if you want to bring in more eyes, you can promote on social media, email newsletters, search engines or networking events. What should an actor website include? Now that you’ve browsed through a selection of inspirational actor websites, it’s time to create your own. And don't worry, you’re by no means expected to be a web design expert. You can begin your website creation process by picking a template out of this selection of performing arts website templates . You’ll be able to fully customize the design and add your own content, while resting assured that everything else has been taken care of, from the user experience to the design and more. Once you’ve picked a template, here are a few additional pointers that will help you along the way: An impressive bio Grab attention by crafting a unique yet professional ‘About’ section. Mention your area of expertise, past experiences, awards and other successes. If you can make your site visitors smile with a drop of tasteful humor - that’s an added bonus. Some actor websites include a dedicated ‘About’ page , while others integrate their bios into their homepages. Reels This is your chance to show off your performance skills, so make sure your reels are front and center. They should be of the highest quality and easy to find on your website. You can easily add videos to your Wix site , uploading them from your computer or via platforms like YouTube and Vimeo. You’ll also be able to arrange a stylish layout for your videos, as well as bring attention to a particular reel by adding a full-width video to your site (for more options, check out our video website templates ). Links to your social platforms While your actor website is more for professional purposes, your social platforms like Instagram and Twitter are probably more geared towards your fans. Give your site visitors the chance to get to know you via these channels too by adding a social bar to your site. Behind-the-scenes shots Of course you want to appear professional, which is why your actor website will probably be filled with headshots. But behind-the-scenes photos will offer visitors extra insight into your style and personality, crafting a more authentic feel. Reviews and references These can be highly powerful additions to your actor website, serving to reinforce your skills. Integrate any press reviews, testimonials or references throughout your site, making sure that your visitors won’t miss out on them. Actor websites FAQ What is an actor website? An actor website is an online portfolio created by actors to showcase their portfolio, including headshots, resume, demo reels and contact information. It serves as a professional hub for industry professionals, casting directors and fans to learn more about the actor's skills, experience, and upcoming projects. How to design an actor website? Design an effective actor website by prioritizing a clean layout and user-friendly navigation. Feature high-quality, professional headshots and a concise, well-organized resume. Include a demo reel showcasing your best performances. Choose a personalized domain name for a professional touch. Keep content regularly updated with recent projects and achievements. Integrate links to your social media profiles and IMDb page. Add a blog or news section to share updates. Make the website and its design represents your unique personality and acting style. How to make an actor website? To create an actor website, follow these steps: Choose a domain name Select a hosting provider or website builder , like Wix Opt for a clean, minimalist design that highlights your headshots, resume and demo reel. Create pages for your portfolio, resume, headshots, demo reel and contact information. Include headshots and a demo reel. Provide a resume and contact information. Integrate with social media and optimize for SEO.

Looking for the best way to build your website? Get started with Wix  → Authors and writers need an online presence to showcase their work and build a following. Selecting the right website builder  can greatly impact how writers present their online portfolio  and connect with their audience. With a lot of options available, choosing a platform that offers ease of use, flexibility and specific features tailored to literary content is key for any writer's online success. Learning how to build a website from scratch is important for writers to leverage a builder that simplifies this process without compromising on the quality or aesthetic of the final product.  The best website builders for writers provide a range of templates and customization options to help their content stand out, while also ensuring the site is mobile friendly and easy to navigate. Writers can then focus on creating engaging content, knowing their website reflects their personal brand and resonates with readers. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. TL;DR: Best website builders for writers Whether you're promoting a published book, building a newsletter audience or launching your freelance writing business, a well-designed website can help you build credibility and connect with readers. This guide explores the top website builders that support writers with the tools they need to publish, promote and grow their websites. We cover what sets each platform apart—from built-in blogging features to design flexibility and SEO support—so you can choose the right fit based on your goals, writing style and tech comfort level. You’ll also find tips for designing a writer website that puts your voice and work front and center. Criteria we considered Why it matters Blogging and publishing tools Supports content creation and sharing with your audience Portfolio and book showcase features Makes it easy to display writing samples or published work Ease of use Helps writers of all tech levels build confidently Customization options Allows for creative control and a unique online identity SEO and marketing tools Drives visibility and helps grow readership or client base 7 best website builders for authors and writers Wix Site123 Duda Ucraft Weebly Pixpa Dorik 01. Wix Wix is a highly versatile website builder for writers that offers a user-friendly interface with drag-and-drop features , making it ideal for authors and writers who want to create professional-looking websites  without needing technical skills. The platform provides a variety of customizable templates specifically designed for portfolios and personal sites, which can be great for showcasing books, blogs and writer bios. Wix includes advanced SEO tools  that help ensure your content reaches your target audience effectively. Writers can benefit from features like social media integration, a blogging platform  and email marketing functionalities  to engage with their readers and promote their work. Additionally, Wix supports multimedia content, including videos and images, allowing authors to create dynamic content that complements their writing. Site security  and website performance  are strong points for Wix, with regular updates to keep the platform modern. For writers looking to sell books or merchandise, Wix also offers eCommerce solutions  that are easy to manage. Customer support is available 24/7, providing help whenever needed, which is beneficial for authors who prefer focusing on their writing rather than website maintenance . Why we picked it: User-friendly with drag-and-drop editor Wide range of customizable templates Comprehensive SEO and multimedia tools 24/7 customer support Ideal for:  Authors wanting customizable, feature-rich websites. Pricing:  $0-$159/month. Paid plans available.  Free plan ($0): Limited features and ads. Light ($17/month): Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business $39/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more about why you should use a website builder. Learn more: Best freelance website builders , What is a website builder? 02. Site123 Site123 is known for its simplicity and ease of use, making it a good choice for writers who prefer a straightforward approach to website building. This platform offers basic yet functional designs with enough customization options to tailor your site to match a personal brand or book theme without overwhelming users with choices. For authors, Site123's tools include blog integration that supports various content types, from text and photos to videos, all of which can enhance storytelling and reader engagement. SEO tools are available to help increase the visibility of their work, and the platform also offers responsive customer support to assist with any questions that may arise during the building process. Although Site123 may lack some of the advanced features found in more robust website builders, its appeal lies in its clear, no-frills approach, which is perfect for newbies. Additionally, it has an integrated e-commerce platform, which is convenient for authors who wish to sell their books directly from their website. The mobile-optimized design ensures that the website looks good on all devices, which is critical for reaching a broader audience. Why we picked it: Simple and straightforward setup Built-in blogging capabilities Basic SEO tools included Mobile-responsive designs Ideal for: Beginners needing simplicity and ease of use. Pricing : Free basic plan, with premium versions starting at $12.80 per month. Be inspired: Book cover ideas 03. Duda Duda is geared towards authors seeking a blend of simplicity and powerful features. It offers a sleek interface and robust design capabilities without requiring deep technical knowledge. Duda's template collection is designed with responsiveness in mind, ensuring that websites operate flawlessly across all devices, which is particularly important for authors aiming to reach readers on mobile platforms. One of Duda's standout features is its extensive customization tools that allow writers to tweak designs to reflect their personal style or book themes. Additionally, Duda provides strong collaboration tools, which are ideal for authors who work with editors, designers, or co-authors. Users can also access built-in analytics to track visitor behavior and adjust content as needed. Duda focuses on speed and efficiency, with features that support rapid loading times and a focus on SEO best practices to help authors enhance their online visibility. Moreover, it includes specialized functionalities for selling products and services, making it a suitable option for authors who want to manage book sales and related merchandise directly. Why we picked it: Modern and responsive templates High customization potential Collaboration tools for teams Fast loading and performance Ideal for:  Professional writers seeking design flexibility. Pricing: Starting at $19/month for basic features. 04. Ucraft Ucraft is a website builder for writers that appeals to creatives, including writers and authors, due to its aesthetically pleasing design options and straightforward user interface. It offers a range of professionally designed templates that are especially useful for portfolios and personal blogs, giving authors the tools needed to create visually appealing sites that can showcase their work effectively. Ucraft's features include a powerful drag-and-drop editor that simplifies the process of website creation. It also offers logo and landing page builders, which are useful for book launches and branding purposes. SEO tools are built-in, ensuring that content is optimized to reach the intended audience, and the platform integrates various social media tools to help promote content across different channels. For authors interested in selling their books or merchandise, Ucraft provides e-commerce capabilities that are easy to set up and manage. The platform also supports multiple languages, which is beneficial for writers who want to reach international audiences. Ucraft offers a responsive customer support team, and the platform is known for its reliable hosting, which ensures websites remain accessible and secure. Why we picked it: Aesthetically appealing for creatives. Multilingual support. Simple e-commerce integration. Dependable support. Ideal for: Creatives focusing on visuals with text. Ideal for: Multilingual authors with international audiences Pricing: Free version available, plans from $14/month. 05. Weebly Weebly is another popular choice among writers due to its simplicity and the robust functionality it offers. It's particularly known for its strong e-commerce capabilities, which makes it ideal for authors who wish to sell books and other merchandise directly from their websites. Weebly's templates are customizable and designed to be responsive, ensuring they work well on both desktops and mobile devices. Weebly's editor is straightforward, offering a balance between ease of use and customization options. It includes various multimedia features to enrich content, such as video and image galleries, which can enhance author websites by showcasing book covers, author interviews, and more. Additionally, Weebly provides built-in analytics to help authors understand their audience and fine-tune their marketing strategies. For SEO, Weebly offers comprehensive tools that help improve the visibility of content on search engines, crucial for authors looking to gain new readers. The platform also integrates with various marketing tools, including email marketing, social media promotion, and customer feedback tools, which can help authors engage with their community effectively. Why we picked it: Robust eCommerce features Easy-to-use interface Integrated marketing tools Comprehensive analytics Ideal for:  Authors looking to sell books and merchandise online. Pricing: Free version available, plans start at $10/month. 06. Pixpa Pixpa is an all-in-one platform tailored for creatives and professionals who need writing portfolio  features along with website building. This makes it a perfect choice for auth ors who also engage in photography or visual arts. Pixpa offers sleek, modern templates that are easy to customize and ideal for showcasing creative work alongside written content. Pixpa stands out for its strong focus on visual presentation, offering excellent gallery options and design flexibility which are great for authors who want to visually complement their writings with high-quality images. The platform includes blogging tools that are easy to integrate, allowing for seamless updates and reader engagement. Additionally, Pixpa provides robust e-commerce solutions designed to handle everything from book sales to subscriptions for exclusive content. SEO features are also built-in, enhancing the ability to attract more site visitors. Pixpa's customer support is well-regarded for being responsive and helpful, providing peace of mind for authors who may not be as tech-savvy. Why we picked it: Ideal for visual-heavy content High-quality image galleries Blogging and eCommerce support Straightforward user interface Ideal for: Writers needing to display high-quality visual content. Pricing : Free trial available, plans begin at $5.40/month. 07. Dorik Dorik is a newer entry in the writer website builder market but has quickly gained popularity due to its simplicity and flexibility. It offers a minimalist approach, which is perfect for writers who prefer to let their content take center stage. Dorik provides a clean, easy-to-use interface with a wide range of templates that are both elegant and responsive. The builder is particularly noted for its affordability and the ability to integrate with various third-party tools, making it a versatile choice for authors who use different software for email marketing, analytics, or other functions. Dorik's drag-and-drop editor makes it easy to customize sites without needing extensive technical knowledge. Dorik’s SEO capabilities ensure that writers can optimize their sites for search engines efficiently. Additionally, the platform offers essential e-commerce features, allowing authors to sell books directly from their websites. Customer support is reliable, with resources available to help users troubleshoot any issues they might encounter. Why we picked it: Minimalist and content-focused Cost-effective for beginners Flexible third-party integrations Simple customization options Ideal for: New authors wanting affordability and simplicity. Pricing : Free tier, personal plan starts at $20.75/month. Editor's note: All prices were correct as of December 21st, 2025. Looking for affordable options to build your website? Check out this guide to the best and cheapest website builders  for expert recommendations and cost-saving tips. How to choose a website builder as a writer or author Writers should consider factors such as ease of use, customization capabilities, website cost  and integrated marketing tools when trying to choose a website builder . These elements can significantly impact the ability to create and maintain a functional website that effectively reaches the right audience. Some of the most important include: Ease of use The simplicity of navigating a website builder's interface can be the difference between a smooth creative process and unnecessary frustration. As writing and content creation are the primary goals, a platform that offers an easy, intuitive design process allows authors to construct their website without technical difficulties. Look for builders with drag-and-drop editors, for example Wix, with clear instructional resources that minimize the time from concept to launch. Customization options An author's website should reflect their unique style and literary voice. This requires a builder that provides diverse customization options, from templates suited for writers to the flexibility to adjust layouts, fonts, and color schemes. A rich library of customizable website templates  makes it easier for authors and writers to convey the right tone and personality on their sites. Marketing features Writers need to ensure their work reaches their target audience. A website builder should include advanced marketing tools, such as SEO features, social media integration, and email marketing campaigns to amplify their presence online. Effective marketing tools help writers attract and retain readers, so selecting a builder that offers these options is important for ongoing engagement and growth. Ecommerce capabilities Authors and writers that are looking to monetize their website can greatly benefit from adding eCommerce capabilities to their websites. Doing so allows them to sell their work directly to readers and  broaden their income streams . Ebooks:  A website builder with integrated eCommerce tools simplifies the process of listing and selling digital books. Wix is noted for its versatile customization features and seamless digital product sales options, respectively. Merchandise:  Writers can sell branded merchandise   alongside their books to foster a community and increase revenue. It's important to choose a platform that supports inventory management and variations for merchandise like T-shirts and mugs. Print on demand services: Print on demand services eliminate the need for inventory, as products are printed and shipped only when ordered. To utilize these services effectively, an author's website must integrate with providers like Printful or Printify. Payment gateways: A secure and reliable payment gateway is needed for processing transactions. Most website builders offer integration with multiple online payment systems  such as PayPal, Stripe and Square. Writers should ensure their selected website builder supports the payment methods preferred by their target audience. Options like Wix are known for providing a range of accessible payment solutions suitable for authors on a budget. Content management and blogging Content management systems (CMS) and blogging capabilities are fundamental components of website builders for anyone who wants to write online. These features can dramatically help with management and audience engagement efforts. Content strategy: Writers should ensure the website builder provides an intuitive CMS that supports a solid content strategy. The CMS should offer organizational tools like categorization and tagging, as well as functionalities for scheduling posts and managing drafts. Blog post optimization: Effective blog post optimization increases visibility and attracts more readers. A good website builder for authors will include SEO features that help in optimizing titles, metadata and URLs. For instance, Wix tailors its no-code builder with SEO functionalities particularly useful to authors and writers, enabling content to potentially rank higher in search engine results. Learn more about how to build a blog . Multimedia content: Incorporating multimedia content such as images, videos and audio not only enriches blog posts but also helps with reader engagement. The ideal website builder for writers should make adding such content seamless, with mobile friendly design for optimal display across devices. Wix is excellent in this regard, offering mobile-optimized website designs that effectively incorporate multimedia for a more compelling experience. Website design Creating a book website requires attention to specific design elements. Authors should focus on visual appeal, user navigation and device adaptability to showcase their work effectively . Visual aesthetics: The appearance of a book website can have a profound impact on visitor engagement. High-quality images of book covers and author photos set a professional tone. Incorporate consistent color schemes and fonts that reflect the genre or tone of the writing. Utilize designer-made templates to achieve a cohesive look that captures the spirit of the author's work. User experience: Navigation on a book website should be intuitive. Organize content with clear headings and a logical structure to help visitors find information with ease. Interactive features, such as reading samples and author blogs, enhance engagement. Prioritize accessibility by ensuring that the website is easy to use for visitors with disabilities. Social media integration Authors and writers benefit significantly from seamless social media integration in their website. It enables them to connect with readers, share content across different platforms and boost their online presence effectively. Cross-platform connectivity: They should look for website builders offering robust connectivity options to link their website with various social media accounts. This connectivity allows for a unified presence across platforms like Facebook, X, LinkedIn, and Instagram. By syncing their website with these platforms, authors and writers can have deeper engagement and reach a broader audience. Social sharing features: Equally important are the social sharing features available within the website builders. These features allow visitors to effortlessly share a writer's content, such as blog posts or new book announcements, on their social media networks. Enabling rapid sharing translates directly to increased visibility and can be a mechanism to  turn passion for words into profit . Incorporating social sharing buttons and widgets on their site makes it intuitive for users to spread the word about their favorite authors and publications. Analytics and reporting Analytics and reporting features in author website builders offer writers the ability to gain insights into their site's performance. These tools help writers monitor traffic and understand their readers' engagement with their content. Accurate data tracking helps with decisions about marketing strategies and content optimization. Tracking traffic: Website builders often come with integrated features to track the number of visitors, page views, and the source of the traffic. For instance, authors using Wix can utilize its built-in analytics to identify peak traffic times and adjust content release schedules accordingly. The ability to track live traffic also helps authors pinpoint what drives visitors to their site. Audience behavior: Authors can see which pages are most popular and how much time visitors spend on each page. For example, Wix provides in-depth analytics tools that help writers glean detailed information on audience behavior, enabling them to tailor their content to the interests and reading habits of their readership. Security and website maintenance High level website security is essential. This involves not only the protection of the site's data but also ensuring its functionality and accessibility through various means. SSL certificates: These are the first line of defense, encrypting data transferred between the user's browser and the website. This encryption is critical for protecting sensitive information, such as login credentials and personal details. Websites without SSL certificates are often flagged as insecure, potentially deterring visitors. Regular updates: The security of a website is significantly enhanced by regular updates. These updates may address vulnerabilities that could be exploited by attackers. Website builders often release these updates to patch security flaws and add new features, making regular maintenance an important routine for website owners. Data backups: Should be performed frequently to ensure that a website can be restored quickly after an incident. This can include content, databases and configurations. Regular backups protect against data loss and provide peace of mind for website owners, knowing their work can be recovered if necessary. How to make an author website Creating an author website is easier than you might think, and breaking it down into simple steps can help you bring your vision to life. How to make an author website in 10 steps: Define the purpose of your website:  Decide who you want to reach and what you want your website to achieve, whether it’s connecting with readers, selling books or promoting events. Choose a website builder:  Pick a user-friendly platform like Wix that lets you create a professional site without any coding. Pick a domain name and web hosting:  Choose a simple, memorable domain and secure hosting to make your website accessible online. Pick your template:  Select a template that fits your genre and personal brand as the foundation for your design. Customize your website:  Add your bio, photos and book content and adjust colors and layouts to match your style. Add useful pages:  Include key pages like a homepage, author bio, books page, testimonials, events and contact information. Build a mailing list or start a newsletter:  Create a way to communicate directly with your readers and keep them updated. Start a blog:  Share content that engages your audience, showcases your expertise and helps people discover your work. SEO optimization:  Use keywords, meta descriptions and other SEO tools to help readers find your site through search engines. Maintain and promote your website:  Keep your site updated with new content, promote it on social media and track performance with analytics. Learn more about how to make an author website . What to include on your writers website Creating a writer's website is a great way to showcase your work and connect with your audience. Here's a checklist of essential elements to include: Bio : Share a compelling biography that highlights your background, writing journey and any notable achievements. Make it personal and engaging to connect with your readers. Book cover images : Display high-quality images of your book covers. This visual element is crucial for attracting attention and giving a professional look to your site. Brief descriptions of each book : Provide concise and intriguing descriptions of your books. Include the genre, main themes and a hook to entice potential readers. Contact information : Make it easy for visitors to reach you by including a contact form or email address. Newsletter signup : Encourage visitors to subscribe to your newsletter for updates on new releases, events and exclusive content. Blog or news section : Share updates, writing tips or personal stories to keep your audience engaged and returning to your site. Testimonials and reviews : Include positive reviews or testimonials from readers and critics to build credibility and trust. Social media links : Connect your social media profiles to your website to expand your reach and engage with your audience on different platforms. Events and appearances : List any upcoming book signings, readings or events where fans can meet you. Media kit : Provide a downloadable media kit with your bio, book covers and press releases for journalists and bloggers. Learn more: How to make a book cover Best website builders for writers FAQ How user-friendly are website builders for writers with minimal technical skils? Website builders for authors like Wix offer incredibly simple editors with advanced language features, which are highly user-friendly for writers who might not have extensive technical experience. What are the most cost effective website builders for authors? For self-published authors who need a balance of affordability and functionality, Wix offers a range of plans that cater to varying budgets, from basic blogs to more comprehensive digital platforms. Are there any website builders that cater specifically to freelance writers? While many website builders can suit freelance writers, Wix stands out by providing a range of intuitive tools and an AI-powered builder ideal for swiftly creating professional websites. Learn more about making money as a freelance writer . Is Wix good for writers? Yes, Wix is great for writers. Its blogging platform is user-friendly because of its easy text editing and post scheduling. There's also specific website templates specifically designed for authors to build a portfolio or website quickly. What SEO features should writers look for in a website builder? Writers should look for a website builder with strong built-in SEO tools like customizable meta titles, descriptions and URL structures to help pages rank better in search engines. Integrated XML sitemaps and automatic mobile-friendly design improve crawlability and user experience, both of which are key for SEO. Easy control over headings, alt text for images and fast page loading speeds also contribute to higher search visibility. Finally, seamless integration with analytics and search-console tools lets writers track performance and optimize content strategy over time. What should an author's website look like? An author’s website should be clean, easy to navigate and focused on the writing itself. It should include an author bio, a clear list of published works and an easy way for readers or publishers to get in touch. A simple, mobile-friendly design helps keep the spotlight on the content while building credibility and trust.

Ready to showcase your best work? Start building your portfolio →  As an SEO editor who reviews hundreds of portfolios every year, I can tell you this upfront: portfolio SEO is what determines whether your work actually gets discovered.  If you want clients, recruiters, collaborators or producers to find you, you need more than a great portfolio website , you need a site that’s structured, written and optimized to rank. I’m breaking down everything I personally recommend when optimizing a portfolio for search, including the exact steps I use when editing and evaluating creative websites at scale. Ready to build smarter, search-friendly portfolio websites ? Start with our guide on how to make a portfolio  that’s both beautifully designed and optimized to rank. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio in just a few clicks. Customizable website templates and intuitive tools make it easy to showcase your work with confidence, leaving a lasting impression on every visitor. TL;DR: portfolio SEO Here’s your quick overview of the core SEO features and actions that make the biggest impact. Portfolio SEO action What it does Optimize project pages Helps each piece of work rank for niche, targeted keywords Write descriptive alt text Makes your visuals discoverable in Google Images Use clear metadata (titles + descriptions) Improves click-through and keyword relevance Add keyword-rich copy across your site Gives search engines text to understand your expertise Improve your site structure Ensures Google can find, crawl and index all your pages Build topical authority Positions you as an expert in your field Implement technical SEO basics Boosts performance, Core Web Vitals and indexability Now let’s go deeper into what it takes to get your professional portfolio ranking. Portfolio SEO: what it is and why it matters When I talk about portfolio website SEO , I’m referring to the strategy of optimizing your portfolio so Google can understand your expertise, index your content properly and match it with people searching for your skills. Strong portfolio SEO does three things Gets your work in front of the right people.  You rank for the specific services you offer. Builds your authority.  Search engines recognize you as a subject-matter expert. Creates passive discovery.  Your portfolio works for you even when you’re not promoting it. If your portfolio isn’t optimized, it’s basically invisible to the people searching for exactly what you do. Here’s why this matters:  a recent study found that 96.98% of desktop clicks, and 97.56% of mobile clicks, go to results on page one (the top 10 results) , meaning ranking outside of that range drastically reduces your visibility. Explore the best portfolio website builders and choose a platform with the built-in SEO features you need to get your work seen. Portfolio SEO in 10 steps Below is the exact optimization workflow I use when helping creators and professionals improve their portfolio SEO. Follow these steps in order and you’ll cover every signal that matters. Define your portfolio SEO keywords Optimize your homepage Optimize each project page with SEO-focused structure Optimize all your images Improve technical performance Strengthen your portfolio's topical authority Improve internal linking Add schema markup Optimize for local SEO Improve portfolio metadata 01. Define your portfolio SEO keywords Your portfolio can only rank for what you intentionally target. That’s why keyword mapping is always my first step. This is where you set the foundation for everything that follows: your homepage copy, metadata, project pages and even your image SEO. I normally build a simple keyword map that includes: One primary keyword  (“fashion photographer,” “freelance UX designer,” “AI illustrator”). Five to ten secondary service keywords  that reflect what you want to be hired for. Project-level keywords  for each case study (for example, “brand identity for wine label,” “NYC product photography”). Your keywords should match the real phrases clients search, not internal creative jargon. People rarely Google “visual storyteller with multidisciplinary frameworks," they search for “brand designer,” “copywriter” or “wedding photographer.” Expert tip:  I always run a quick check in Ahrefs, Semrush or Google Search Console to validate the phrasing people actually use. Even a five-minute keyword scan can help you uncover search variations, questions and long-tail terms you might not have considered. 02. Optimize your homepage Your homepage is your most important SEO signal after your project pages. It needs to clearly communicate your identity, niche and services, both for users and for Google. If your homepage lacks text or clarity, your entire portfolio becomes harder to rank. A high-performing SEO homepage includes: A clear H1  using your primary keyword (“ photographer portfolio ,” “UI designer portfolio”). A one-paragraph intro  describing your niche, audience and specialty. A featured projects section  linking to your strongest case studies. A services or capabilities overview  written in keyword-rich language. A concise, SEO-friendly bio  explaining who you are, your expertise and your approach. Don’t try to be overly clever or mysterious with your headings. SEO rewards clarity. If a visitor can’t instantly understand what you do, Google won’t either. Expert tip:  Treat the first 100 words of your homepage like your elevator pitch. It’s one of the highest-value SEO areas on your entire site. “Keep your portfolio simple and intentional. Show only your best work and give each piece context so people understand your process. A curated portfolio always feels more confident than a crowded one.” - Chava Katz, PMM @ Wix Pages at Wix 03. Optimize each project page with SEO-focused structure Your case studies are prime SEO assets. Each one has the potential to rank for long-tail queries that match what people hire you for, and many creators underutilize them. A strong case study structure includes: H1:  A clear, keyword-rich title (“Brand identity project for artisan coffee shop,” “eCommerce product photography for skincare brand”). Overview:  One short paragraph covering the service, scope, client type and location if relevant. Challenge/approach:  A concise summary of your strategy or creative process (this is a great place to naturally add service keywords). Outcome:  Share results or impact, even qualitative outcomes matter. Images:  Include descriptive alt text and contextual captions if helpful. Think of each project page as an SEO landing page, not just a gallery. Text helps Google understand your work, but it also helps clients understand your value. Wix user tip:  Use Wix’s “ Project Pages ” layout blocks to create consistent formatting, Google loves consistency. 04. Optimize all your images Portfolio sites are image-heavy by nature, which means image SEO is a non-negotiable ranking factor. Google Images drives significant traffic for photographers, designers, illustrators and artists. I optimize every visual with: Descriptive file names:  “eCommerce-product-photography-vitamin-c-serum.jpg” instead of “IMG_0043.jpg.” Meaningful alt text:  Describe the subject, context and purpose (e.g., “Flat-lay product photography of organic skincare bottle with natural props”). Captions (optional):  Add context, especially when showcasing commercial work. Lightweight file sizes:  Compressed images improve Core Web Vitals and indexing. Expert tip:  Alt text is not a place for keyword stuffing, but it is a place for clarity. Write as if explaining the image to someone who can’t see it. 05. Improve technical performance for portfolio SEO Your visuals are your strength, but they can also slow you down. Portfolio sites often struggle with performance because of full-bleed images, large video embeds and unnecessary animations. Here’s how I make sure technical SEO supports your design: Compress images  before uploading. Use WebP formats  where supported. Avoid excessive motion  that triggers layout shifts. Limit third-party scripts  that slow down load times. For Wix users: Most optimization happens automatically behind the scenes, but uploading pre-compressed images always produces the best results. Learn more: Is Wix good for SEO? Wix SEO tips Wix SEO evolution Wix SEO Learning Hub 06. Strengthen your portfolio's topical authority Topical authority is what separates ranking portfolios from invisible ones. Google rewards creators who demonstrate depth, expertise and real experience. To build topical authority, I recommend: Publishing detailed case studies (your biggest authority boosters). Adding process explainers or behind-the-scenes breakdowns. Writing thought-leadership pieces related to your niche. Maintaining a small blog with educational or industry insights. Answering common client questions ( FAQs ) in long-form content. Think of it as proving you’re not just talented, you’re knowledgeable. Expert tip:  Even three to five well-written articles can move your authority score, and launching a blog with a blog maker is one of the fastest ways to begin. 07. Improve internal linking for portfolio SEO Internal linking helps Google understand which pages matter most, and it improves navigation for users as well. A portfolio without internal links is a portfolio without structure. Add links between: Homepage → key projects Project pages → relevant services Services → case studies About page → work and services This creates a network of relevance across your site, helping Google map your expertise. Pro tip:  Use anchor text that reflects the keyword of the page you’re linking to (“brand identity design case study,” “ wedding photography portfolio ”). 08. Add schema markup Schema markup helps search engines interpret your content more accurately. It’s not always visible to users, but it sends strong signals about who you are and what you offer. The best schema types for portfolios are: Person Organization CreativeWork ImageObject Breadcrumb Wix automatically generates most essential schema, but you can always extend it. Expert tip:  Validate your schema using Google’s Rich Results Test to catch formatting or missing-field errors. 09. Optimize for local SEO If your work is location-based, local SEO can drive extremely targeted traffic from people ready to hire. Add: A location-aligned H1 or subheading  on your homepage or service page. City or region in your metadata. A Google Business Profile  if you work with local clients. A contact page  with your full NAP details. Local SEO can move portfolios up the rankings faster than national SEO because competition is typically lower. Wix user tip:  Use Wix’s built-in location tools to add structured NAP data without code. 10. Improve portfolio metadata Metadata is still one of the strongest SEO signals. It’s the first thing users see in search results, and the first thing Google reads to understand your content. Strong metadata includes: Clear, keyword-driven titles: “ Model portfolio | NYC editorial & commercial work.” “Brand designer portfolio | visual identity & packaging design.” Human-friendly descriptions  that set expectations (“Explore my work in…,” “Case studies include…”). Avoid robotic or keyword-stuffed text, you want clarity and click-through appeal. Expert tip:  Write metadata like ad copy. You’re selling the click. Create your portfolio based on your industry: Video portfolio website Photography portfolio website Music portfolio website Model portfolio website Interior design portfolio website Illustration portfolio website Art portfolio website Architecture portfolio website Portfolio SEO: best practices for every type of creative portfolio Below are the recommendations I give depending on the creator’s field. 01. Portfolio SEO for designers Design portfolios benefit from elements that clearly explain your craft, not just showcase it. I recommend including: Detailed case studies  that walk through the problem, your approach and the outcome, Google can’t understand visuals without narrative context. Keyword-rich project titles  such as “UI design for fintech app” or “Brand identity for boutique winery,” which help search engines categorize your work. Process explanations  that describe how you think and build. Google needs context, not only visuals, so the more you articulate the story behind your design work, the better it will rank. Explore more portfolio resources for designers: Graphic design portfolio UX design portfolio Industrial design portfolio Game design portfolio Interior design portfolio Interior design portfolio website 02. Portfolio SEO for photographers For photography websites , image search is one of the biggest traffic drivers. I always optimize: Alt text  that describes what’s in the photo in plain language, without stuffing. Captions  that add contextL location, mood, style or client type. EXIF data preservation  when it’s relevant (e.g., location or camera details for travel or landscape photography). Location modifiers  to help with local discovery. Adding natural phrases like “NYC wedding photographer portfolio ” on your page can make a real difference. If you’re building or refreshing your site, check out our guide on how to make a photography portfolio  that’s optimized for both search and visual impact. 03. Portfolio SEO for writers A writer’s portfolio should behave like a publication. To help Google understand and surface your work, include: Keyword-focused headlines  that reflect your niche or writing style. Clear categories  for essays, copywriting, journalism, scripts, etc. Author website schema  to reinforce your identity as the creator. Links to your published work  to build authority signals. Google loves written content, use that advantage fully. Learn more: Best website builders for writers How to make an author website 04. Portfolio SEO for artists and illustrators Your medium and style are SEO gold. Make them obvious through: Specific keyword phrases  like “digital watercolor illustration portfolio” or “3D character art portfolio ,” which pinpoint your niche. Clear labeling of your style and technique  across project pages. Never assume someone knows what type of artist you are. Spell it out in your copy so both users and search engines understand instantly. Explore more guides for artist portfolios How to make an art portfolio Digital art portfolio Online art portfolio Tattoo portfolio 05. Portfolio SEO for developers A strong developer portfolio should prove what you can build. Prioritize: Clear use cases  showing what the project solves or demonstrates. Tech-stack keywords  (React, Node.js, Python, etc.) placed naturally in your project descriptions. GitHub integration  so Google can connect your portfolio with your code. Schema for code samples or projects  to help machines understand complex technical content. Developers often skip metadata, don’t. It’s one of the biggest missed SEO opportunities in this field. For inspiration, explore our curated list of web developer portfolio examples  to see how others showcase their skills and structure their sites for visibility. Common portfolio SEO mistakes creators should avoid These are the issues I see most often, small oversights that can quietly hold your portfolio back: Using vague headings like “My Work.”  Clear, keyword-rich section titles give Google something meaningful to index. Relying on a single page instead of dedicated project pages.  One URL can’t carry all your SEO weight. Skipping text descriptions.  Google can’t “see” visuals without written context. Missing metadata.  Titles, descriptions and alt text matter more than most creators think. Uploading oversized images.  Heavy files slow down load times and hurt rankings. No internal linking.  Connect your pages so Google (and users) can navigate your work. No keyword strategy.  If you don’t state your niche, Google can’t classify you. Over-designing at the expense of crawlability.  Beautiful layouts still need structure. Your portfolio can be both gorgeous and SEO-friendly. It’s never an either/or.  Explore how a modern website builder or AI website builder can help you build a portfolio that’s both beautiful and search-optimized. Portfolio SEO: tools I use and recommend These tools give you a full picture of how your site performs, how Google sees it and where you can improve: Google Search Console  for indexing, queries and technical issues. Google Analytics  to understand user behavior, SEO trends and traffic patterns. Ahrefs or Semrush  for keyword research and backlink insights. Website launch checklist  for quick, high-impact fixes. PageSpeed Insights  to catch performance issues that may slow rankings. Screaming Frog  for a full crawl of your site’s structure and metadata. Schema.org validator  to confirm your structured data is clean and accurate. You don’t need every tool on this list, but the more visibility you have, the better your SEO decisions will be. Final thoughts If you want your portfolio to bring in more clients, leads and opportunities, SEO isn’t optional, it’s foundational. Your portfolio becomes infinitely more discoverable when you support your visuals with structure, context, speed and keyword clarity. Do the steps above once, maintain them quarterly and your portfolio will not only look good, it will rank, especially if you built it with best practices for how to make a website  in mind. Portfolio SEO FAQ What is portfolio SEO? Portfolio SEO is the process of optimizing your creative or professional portfolio so search engines can understand your services, index your work and rank your pages for relevant keywords. Strong portfolio SEO ensures your projects, services and expertise get discovered by the right clients. How long does portfolio SEO take to show results? Most creators start seeing early portfolio SEO improvements within 4–8 weeks, depending on your niche, content quality and how often Google crawls your site. Bigger jumps in rankings typically appear after consistently optimizing project pages, metadata and internal links. What keywords should I use for portfolio SEO? Choose one primary keyword that reflects your main expertise (e.g., “brand designer portfolio” or “wedding photographer portfolio”), then add secondary service keywords plus specific project-level keywords. Tools like Ahrefs or Google Search Console make this easier by showing real search patterns. Why aren't my portfolio images raking on Google? If your images aren’t appearing in search, you likely need better portfolio SEO signals: descriptive alt text, optimized file names, compressed images and surrounding copy that clarifies context. Image-heavy sites require intentional optimization to perform well. Do I need a blog to improve my portfolio SEO? You don’t need a blog, but adding even a few thought-leadership posts or process explainers can dramatically boost topical authority, one of the strongest ranking factors for portfolio SEO. It helps Google understand not just what you create, but how and why you’re an expert. How do I measure whether my portfolio SEO is working? The easiest way to track portfolio SEO performance is by monitoring metrics in Google Search Console: impressions, clicks, average position and which keywords your pages are starting to rank for. I also check traffic to individual project pages, improvements in image search visibility and whether new keywords are appearing in the “queries” report. If your content is indexed, your rankings are rising and your project pages are getting more organic views, your portfolio SEO is working.

Let's face it, writing can be difficult—which is why writing assistants that use artificial intelligence (AI) are in high demand these days. Today, AI writing tools aren't just good for writing cheeky ad copy. They’re powerful enough to write website content from the ground up, and to make your work as a writer easier and sharper than before. You’ve got your choice of tools for starting a blog , note-taking, improving grammar, writing SEO tags, translating text, editing copy and much more. Below you’ll find a list of the best AI writing tools in our opinion that help with one or more specific aspects of writing. They can help you generate ideas more quickly, conquer writer’s block and make the entire process of writing more efficient. So, let's dive in, starting with our own proprietary tool, Wix's AI-powered text generator. See the full power of Wix’s AI-powered website builder up close. 15 AI writing tools to check out Wix Grammarly Rytr Jasper Frase Simplified Otter.ai ProWritingAid Quillbot Hemingway Editor Textio Semrush Wordtune Gemini for Google Workspace Anyword 01. Wix Best for: Website copy creation and blogging Great for product descriptions for an eCommerce website or just general site copy creation, Wix's AI text creator can be accessed in several ways. You can access it from the Wix Editor within certain modules (e.g., product descriptions, or wherever you add a text element to a page), or use Wix's website templates to generate an entire site. In the latter case, the copy will be automatically written across your website. By inputting just a few details about your business, you can generate text for all of your site pages: your homepage, About page, Services page—you name it. Create hundreds of unique product descriptions in a matter of minutes. Or, get the creative juices flowing with fresh, punchy text ideas. If you've got a blog, emails, social captions or Google ads in need of some TLC, the AI text creator can be of help. It'll provide suggestions based on your goals, tone of voice and target audience. Wix's AI title generator and full suite of AI blogging tools can further help you generate content from scratch. Outline, create or edit text on the fly—including content that's optimized for a target keyword. Explore all of Wix's AI tools and take the first step towards building your website. Key Wix features : Built-in integration with Wix’s overall website editor, which allows for a unified content marketing strategy Unique copy for a variety of web pages, including your About page, Welcome page, product descriptions and more Full suite of AI blogging tools, allowing you to outline, write and edit entire posts Adapts copy to the space available for the content Flexible and versatile: results are specific to your industry and intent Pricing: Wix’s AI text generation and blogging tools are available with any free or Premium Wix plan—no character or AI prompt limits. 02. Grammarly Best for: Grammar checks and enhancing writing style Grammarly has long been known as a digital writing tool designed to enhance your writing by checking for grammar, wordiness and tone. Its focus is on keeping your writing clear, error-free and impactful. Most recently, the platform added GrammarlyGO, a generative AI feature that uses ChatGPT’s large language model (LLM) that can compose new text, rewrite, personalize and more across your favorite apps (think: Gmail, Google Docs and Microsoft Word). Grammarly’s AI writer can additionally assist with paraphrasing content, or writing new copy for your resume, business report and more. Key features: AI-based writing assistance that provides real-time feedback and corrections to improve the overall flow and style of writing Integration with various platforms, including email systems, browsers and word processing apps Other core Grammarly features include tone detection and plagiarism checker, which checks your work against billions of web pages to make sure your content is original Pricing*: Grammarly offers essential writing suggestions, AI text generation and tone detection for free. Paid plans are available for $30/month (or $12/month when billed annually) and come with additional features, plus 2,000 AI prompts (versus just 100 with the free version). Pricing for an Enterprise plan, which includes unlimited AI prompts and dedicated support, is available upon request. 03. Rytr Best for: Content creation and writing assistance Rytr is an AI writer and content improver. It generates long-form content like blog posts, checks plagiarism, creates outlines and briefs, and supports more than 40 languages. You can specify writing tone (e.g., assertive, casual, etc.) and choose from a selection of use cases. Use cases may include anything from a blog outline and job description, to song lyrics and YouTube video descriptions. You can further enhance or change existing text using a built-in command bar. Key features: AI-powered writing assistant that makes it easy to revise and enhance existing text Built-in grammar, tone and plagiarism checker Supports more than 40 languages and 20 tones Can use as a standalone platform or as a plugin with popular writing apps and search apps like Semrush Pricing: Rytr offers a free plan that includes 10,000 characters per month and access to core features, like use cases, tones and their built-in plagiarism checker. They have two tiers of paid plans for $9 or $29/month, with the latter offering the most customization options and dedicated support. Annual plans are available and allow you to get two months free. 04. Jasper Best for: Content creation, particularly longform content Jasper is an AI writing tool built on the same LLM as ChatGPT. It has an accessible interface and integrated prompt “templates” that make it ideal for content writers, marketers and agencies. It most recently launched Brand IQ that acts as a "brand guardian"; establish a brand voice, visual guidelines and a style guide with the help of AI. Like many AI writing tools, it has a built-in plagiarism checker though it costs extra to run plagiarism scans. It has many extras like a chat feature (similar to ChatGPT), a built-in AI art generator and a handy way to organize projects. Key features: Dozens of content templates that cover just about every writing use case you can think of including blog posts, content summarizing, marketing strategies , company bio, etc. Brand voice alignment that allows users to create various writing styles based on sample snippets of text Real-time collaboration that lets users easily share and collaborate on projects Pricing: Jasper starts at $49/month for a monthly “Creator” plan. That gets you unlimited text generation and access to most of the bells and whistles of what is a very feature-rich platform. It only includes one seat, but the “Pro” plan starts at $69/month for one seat (but up to five additional seats) and access to some more robust features. They also offer a Business plan with custom pricing. The Creator and Pro plans both have seven-day free trial options, plus offer 20% in savings if you opt for yearly billing. 05. Frase Best for: SEO-driven content and project collaboration Frase is an SEO research tool and content writer in one. It has features that help you optimize existing content by importing documents or generating text directly on the platform. With its user-friendly interface, it's a popular choice among content creators, SEO specialists and digital marketers. It offers assistance with content briefs, question research and content scoring. The Frase AI writer is available with the Pro add-on, in addition to other advanced SEO features. Key features: Real-time SEO suggestions as you write (including elements like word count, link info and domain authority for top-ranking pages for a given keyword) People Also Ask tool that displays what your audience is asking online—great for coming up with topic ideas and helping you tailor content to specific queries Content curation that uses AI to gather and organize content from various sources AI-generated content briefs based on your target keywords Pricing: Solo plans start at $15/month ($12/month if paid annually) with a limit of 20,000 AI words per month, 10 search queries per month and one user seat. Basic plans are $45/month ($38/month if paid annually) for unlimited words, 30 search queries per month and one user seat. If you want unlimited words, unlimited searches and more seats, you’ll want the Team plan, which costs $115/month ($97/month if paid annually). The Pro Add-on unlocks Frase's AI Article Wizard and up to 30 articles per month for an additional $35/month. 06. Simplified Best for: Marketing-focused content creation, including images and video Another AI-powered content creator, Simplified’s key selling point is that it’s really good at generating content—including copy, graphics and video—for marketing campaigns. For content producers, Simplified has all the content-creation features needed to support a comprehensive content strategy , including built-in formats for generating social media content (headlines, scripts, Instagram and Facebook Stories, newsletter copy, etc.) You can even produce short films and create an AI voice that be cloned for multiple assets. Its AI Brand Book feature additionally helps you to lock in your brand's style and voice across all channels. And, by connecting all of your social channels to the platform, you can automate distribution. Key features: Large media library that includes millions of free images, audio clips, videos and design templates Brand voice monitoring and tools AI voice cloning Supports more than 30 languages and 10 tones Content calendar to help you plan, schedule and publish social media posts in bulk Real-time collaboration tools so teams can easily work together on projects Brand kits that store your brand elements like colors, fonts and media files Pricing: While Simplified is an all-in-one platform aimed at marketers, its various tools are priced separately. For example, the Design Editor costs $14.99/month for the pro version (or $9/month if paid yearly). The AI Writer is $18/month (or $10/month if paid yearly) for the pro plan. That said, Simplified offers a Free Forever plan across all of its core capabilities: graphic design, video editor, AI writer and social media. 07. Otter.ai Best for: Transcribing and summarizing meetings and audio Otter.ai is an AI-powered transcription tool that converts spoken content into written text. It can capture and transcribe live conversations, meetings, lectures and other audio sources with high accuracy. You can additionally upload audio and video files, and create searchable transcripts for them. Otter connects to popular online meeting tools like Google Meet and Zoom, plus provides live summaries of meetings in real-time. It makes meeting notes searchable and collaborative since they can be shared with team members, clients, consultants, etc. More recently it released features for AI Chat and AI Channels. The former allows you to get meeting summaries and status updates, plus keep up with your emails more easily. The latter allows you to create an online channel, where you can chat with the Otter AI bot and with team members at the same time. Key features: Real-time transcription that lets you easily transcribe live conversations as they happen Powerful AI-driven speaker identification distinguishes between different speakers in a conversation and is great at understanding different languages and accents Creates searchable meeting transcripts Summarizes meetings and emails Integrates with popular platforms like Zoom, Microsoft Teams and other conferencing tools Team features including editing, sharing and chat Pricing: Otter offers a free Basic plan that includes AI meeting transcriptions, Otter AI Chat and other features. You’re allowed 300 monthly transcriptions (30 minutes per conversation). Its paid plans range from $16.99/month ($8.33/month if paid annually) to $30/month ($20/month if paid annually), though Enterprise packages are also available. All paid plans come with team features, "import and transcribe" and more—the number of seats and transcription minutes vary by package. 08. ProWritingAid Best for: Improving your writing with grammar, style and general content writing tips ProWritingAid is a versatile AI-powered writing assistant that provides suggestions and improvements for your written content. It seamlessly integrates with various apps, both desktop and online, making it easy to incorporate into your flow of work. ProWritingAid identifies weak words and highlights sensory details, offering “show, don’t tell” suggestions to improve the pace and engagement of your writing. The platform is endorsed by many users who have seen significant improvements in their writing skills and clarity after using the tool. Key features: Cross-platform integration means it works across various apps like Microsoft Word, Google Docs and Scrivener Comprehensive writing feedback offers more than just grammar checks, helping to enhance the overall quality of writing Built-in editing assistant acts as a personal editor, helping you refine your own content for a better reader experience Pricing: ProWritingAid offers a free plan with a 500-word limit, which gives you just enough space to test its features. Its paid plans span across monthly, yearly and lifetime plans. A Premium plan costs $30/month (or $10/month if paid annually, or a one-time payment of $399 if you choose the lifetime deal) and gives you unlimited word count and access to all its core features. The Premium Pro plan grants greater access to the platform's AI features and costs $36/month (or $12/month if paid annually, or a one-time payment of $699 if you choose the lifetime deal). 09. Quillbot Best for: Paraphrasing content while maintaining or improving fluency and readability QuillBot is a paraphrasing tool that uses AI to help you rewrite or rephrase text. Quillbot’s focus is on making written content more fluent and “readable” and as such, is more of an add-on tool versus a full-fledged generative AI tool. It connects with common writing tools like Word, Google Docs and more—plus has a Chrome extension. Its core capabilities include a citation generator, AI detector, translator, plagiarism checker, summarizer and more. Key features: Paraphrases content based on preset styles (e.g., formal, academic, etc.); you can also add your own custom style Revises content by expanding, shortening, simplifying, etc. Provides before/after readability scores on rephrased text Lots of built-in writing aids, including a thesaurus, grammar checker, plagiarism checker, content summarizer and citation generator Pricing: The basic version of QuillBot is free, but you only get 125 words for the Paraphraser or 1,200 words for the Summarizer (among other things). Premium plans are available for $19.95/month ($13.31/month if paid quarterly, or $8.33 if paid annually). Premium users can paraphrase an unlimited number of words and can summarize up to 6,000 words at a time. 10. Hemingway Editor Best for: Improving your writing with a focus on making it more concise and readable Hemingway’s AI-powered writing assistant helps you craft bolder and clearer content. The editor scans text to identify potential areas of improvement. It then highlights text in different colors based on what needs fixing. There are five areas of improvement including: weak writing, confusing sentence structure, complex words, weak adverbs and passive voice. Hemingway additionally gives you a readability score that displays a basic content rating (good, OK, etc.), along with the estimated grade level for a piece of writing. Key features: The unique highlighting system makes it easy to focus on where to improve your writing; each color works towards achieving the main goal of making your writing stronger and more legible Readability score estimates reading level and the ideal reading level to shoot for (e.g., “Keep writing below the 10th-grade level for general audiences”) Summary panel offers a word count, estimated reading time and a breakdown of the number of highlights in each category Desktop app (paid version) allows offline use, saving work within the app, exporting in various formats ( PDF , HTML, Word, Markdown) and direct publishing to platforms like Medium and WordPress Pricing: The Hemingway Editor offers three types of paid plans, two of which are geared towards individual users. The first of these is offered for $10/month (or $8.33/month if billed annually) and comes with 5,000 AI sentences per month. The second tier is available for $15/month (or $12.50/month if billed annually) and includes 10,000 AI sentences per month. The final tier, which is intended for teams, also costs $15/month (or $12.50/month if billed annually)—but this price is per user. In other words, you can manage multiple licenses on a single bill while retaining full access to The Hemingway Editor. 11. Textio Best for: Writing and revising job recruitment-related language and enhancing inclusivity in hiring Textio is a self-described “intelligent recruiting solution” that offers writing assistance specifically tailored for HR and recruitment teams. This is a specialty writing assistant that caters to medium and large businesses in various sectors like IT, healthcare, finance and education. It equips managers with tools to improve performance feedback, helping to deliver feedback in a clear, unbiased way. Meanwhile, recruiters can use Textio to create job posts that appeal to top talent and support DEI efforts. Textio stands out as a tool that not only improves candidate response rates but also boosts team productivity and promotes language inclusivity. Key features: Intuitive suggestions focused on helping users improve their writing Job description assistance, complete with automated suggestions that can support writing multiple job descriptions at once Real-time editing and AI-driven suggestions Searchable database of job candidates Language bias detection that identifies biased language so that it's easy to remove Integration with major Applicant Tracking Systems (ATS), like Greenhouse, Lever and Jobvite Pricing: Pricing is available upon request. 12. Semrush Best for: Keyword research and SEO analysis While not a standalone AI content tool, Semrush complements your content and marketing strategy by providing AI-assisted keyword intelligence and analysis. The platform provides content marketing tips and insights that inform all aspects of keyword and content planning. The focus is on finding keyword and content ideas to improve web marketing tactics like SEO, PPC, content and social media marketing. Semrush offers a built-in SEO Writing Assistant that helps you rephrase, compose or evaluate content. It also offers a free AI Writing Assistant app that provides a dedicated workspace for creating articles, images, job descriptions and more. Key features: Content analyzer evaluates the quality of your content, suggests improvements and identifies content gaps compared to competitors. SEO writing assistant evaluates content for readability, originality, tone of voice and SEO AI Writing Assistant app generates content for a plethora of use cases, including blogs, press releases, emails and more Pricing: While its AI features and add-ons are available for free with any Semrush plan, Semrush is a professional tool aimed at mid-to-large businesses—with a price tag that matches. The Pro plan costs $139.95/month ($117.33/month if paid annually) for five projects and up to 500 trackable keywords. The enterprise plans (Guru and Business) cost $249.95/month ($208.33/month if paid annually) and $499.95/month ($416.66/month if paid annually), respectively, and offer lots of perks for pro users. 13. Wordtune Best for: Fact-checking and helping non-native English speakers with their writing Wordtune is an AI-based writing tool that helps you write better and faster. It can help you present ideas more clearly, concisely and creatively. It can also help you strengthen content with more valuable information and details that you may have missed initially. The platform claims to check at least five sources before deeming a fact credible to use. Wordtune specializes in five main capabilities: rewriting, writing assistance, new content generation, summarization and AI Q&A (Answers). Key features: AI-powered writing assistant the provides real-time suggestions as you write Tone-suggestion tool that changes sentence phrasing based on tone (e.g., professional, casual, excited) Wordtune “Spices” uses AI to “spice up” your text—this is a plug-and-play tool that enhances the text you give it by adding details, expanding on topics, providing definitions, adding a counter argument and more Integrates easily with popular writing apps and platforms like Word, Google Docs, LinkedIn and X (formerly Twitter); there’s also a Chrome extension Provides foreign language translation (from foreign language to English) for non-native English speakers Pricing: Wordtune is free for up to 10 rewrites or AI suggestions a day and a handful of other features, including AI summaries and text corrections. The Advanced version is available for $13.99/month (or $6.99/month if paid annually) and gets you 30 rewrites or AI suggestions a day, plus unlimited text corrections and text recommendations. There’s an Unlimited version for $19.99/month (or $9.99/month if paid annually) that comes with unlimited everything and premium support. And, finally, a Business version has even more features, but you’ll need to reach out to Wordtune for pricing on that. 14. Gemini for Google Workspace Best for: Generating content within Google Docs, Slides, Gmail and more An extension of its popular chatbot, Gemini for Google Workspace allows you to open Gemini from any existing spreadsheet, deck or document that you may have created with Google. For example, you can access Gemini directly from Google Docs, where you can ask the AI to write a new blog post from existing notes. Or, open it from Gmail, where you can ask it to summarize your emails and draft up a response. You can even ask it to create images—or an entire slide—in Slides, or ask it to translate a conversation that's happening in Meet. The greatest perk is that you don't have to leave or recreate the work you've already started in your Google Workspace. Gemini works within these programs to make your job easier. Key features: Native solution offered within Google Docs, Slides, Meet, Sheets, Gmail, Calendar, Drive and more to keep all of your work secure and in one place Easily collaborate with team members across multiple programs Generate copy on the fly in Google Docs and Gmail tools Transcribe, translate and summarize Google Meet calls Standalone web app that can serve as a research analyst, copywriter or other type of assistant Pricing: To use Gemini directly within your Google apps, you'll need to have an existing Workspace plan. Workspace plans start at $6 per user per month with a one-year commitment. The Gemini add-on is offered as two plans: Gemini Business ($20/month per user with a one-year commitment) that includes all its core features, and Gemini Enterprise ($30/month per user with a one-year commitment) that includes advanced meetings with support across 65+ languages and other perks. 15. Anyword Best for: Copywriting assistance for marketing teams Anyword is an AI-driven copywriting tool designed to help marketers, writers and businesses generate high-converting copy for various platforms. It uses advanced machine learning models to understand the context of a piece of writing and produce ads, emails, website content and other copy that resonate with your audiences. Anyword emphasizes its ability to predict performance of your content, thanks in part to its industry-specific AB-test data set and custom AI models, which can monitor for your brand voice. In addition to providing content suggestions and a standalone editor, Anyword integrates with ChatGPT, Gemini and other copilots to assess results and apply your brand voice. Key features: Platform-specific recommendations tailored for Facebook, Google Ads, Instagram, etc. Predictive performance insights for copy gives you a sense of how copy will perform pre-launch Language and tone customization adjust the tone of the content to match your brand voice Integration with ChatGPT, Notion, Gemini and more Pricing: Anyword has several paid plans. The Starter plan costs $49/month (or $39/month if paid annually) and includes one seat, 100 performance predictions and other features. The Data-Driven plan costs $99/month (or $79/month if paid annually) and comes with three user seats, 175 performance predictions and more. The Business plan costs $499/month (or $349/month if paid annually) and includes three seats, 250 performance predictions and more. Enterprise, or custom, pricing is available upon request. * Note: The prices listed in this article were last updated November 22, 2024. Looking to create a website? Get started with the Wix AI website maker  today.