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Turn your ideas into a website you love with Wix → Exploring how to make a winery website is the first step toward presenting your wines, your craft and your heritage in their best light. It's about creating a site that reflects your vineyard's story while giving you the tools to sell, manage tastings, wine clubs and events from one place. As you learn how to make a website, whether you're starting with a website builder or exploring options for building a business website, this guide walks you through creating one built for modern wineries. You'll learn how to choose a design that fits your brand, set up a wine catalog, sell subscriptions and bookings, connect point of sale (POS), support wholesale buyers and more. By the end, you'll have a step-by-step plan to launch one of the best winery websites, designed to feel inviting for first-time visitors and effortless for returning customers. Discover top restaurant and food website templates to launch your site fast and effortlessly. TL;DR: how to make a winery website Building a winery website doesn’t have to be complicated. By using the best website builders and having a plan, you can showcase your wines, tell your story, sell products, manage memberships and host events, all from one platform. Here’s what you need to do: Choose a template & brand your site: Pick a design that reflects your vineyard’s personality, customize colors, logos, photos and messaging to tell your story. Using a free AI website builder can help speed up design tasks and create polished visuals effortlessly. Set up your wine catalog & products: Add bottles, vintages, bundles, AI-enhanced pack shots and detailed tasting notes for an appealing online store. Enable sales, subscriptions & memberships: Offer wine club tiers, loyalty rewards and recurring shipments with Wix Plans and Wix Loyalty. Handle bookings, events & compliance: Collect reservations, schedule tastings, manage tours and implement on-site and delivery age verification. Connect POS & marketing tools: Sync in-person and online sales, automate email campaigns, set up discounts and optimize SEO to grow your winery business. Once you work through these steps, you’ll have a winery website that looks great, runs smoothly and is set up to grow with your business. Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. How to make a winery website in 10 steps Let’s walk through the ten essential steps that will help you create a winery website that feels polished, intentional and ready to grow. Pick your winery template & brand your site Set up your wine catalog Configure product variants & store policies Set up shipping, delivery & age verification Build your winery’s wine club (subscriptions) Create member perks Add bookings for tastings, tours & events Add a blog for pairings, releases & harvest stories Set up POS for your tasting room Launch your site & connect marketing tools 01. Pick your winery template & brand your site The first step in making a winery website is choosing from website templates that already feel like your brand. Pick a template that matches the style and atmosphere you want your visitors to experience, along the lines of classic and elegant, rustic and cozy or modern and sleek. Once you’ve selected a winery website template, customize it with your brand colors, bottle shots and vineyard imagery. Strong visuals matter in the wine world, so think about the mood you want visitors to feel the moment they land on your homepage. A warm sunset, a tasting room interior or a close-up of your vines can all help communicate your story. Finish by updating your logo using a logo maker and applying best practices for how to design a logo that represents your brand. Then adjust navigation and messaging so your brand voice sets the tone for the entire website experience. Did you know? Wix offers winery-ready designs that give you a premium look without needing a designer, helping you go live fast while keeping web design simple and approachable. Wix Harmony is Wix's AI website builder that pioneers a hybrid creation experience, giving you the speed of AI and the precision of full manual control in one seamless interface. One prompt generates a complete, business-ready site. Aria, Wix Harmony's built-in AI agent, stays contextually aware of your canvas throughout, ready to generate, refine, advise and act on your behalf with web design and business strategy expertise. Move fluidly between chatting with Aria and editing by hand, backed by Wix's enterprise-grade website infrastructure, so you can build fast, build boldly and build with confidence. Wix also offers a native app in ChatGPT. Type "@Wix" in a conversation, describe your site and a fully functional, production-ready Wix Harmony website is generated instantly. Explore these food and drink website templates to launch your winery website quickly. 02. Set up your wine catalog (bottles, vintages & collections) Your catalog is the heart of your winery website. Create product pages for each bottle, including tasting notes, vineyard details, vintage info and clear pricing. You can group your wines into categories, like Reds, Whites or seasonal bundles. This makes it easier for visitors to browse and find the bottles they want. High-quality product photography builds trust, and you don’t need a full studio shoot to get it. AI pack shots If you’re capturing bottle shots yourself, start with one clean photo on a neutral background. Then use AI tools like Wix Photo Studio, Booth.ai or Pebblely to remove backgrounds, add winery-style scenes and match lighting across every SKU. Keep your lighting direction, bottle height and reflections consistent so your catalog looks cohesive. Upload both a clean version and a lifestyle version to each product page. Wix supports multiple product images, so you can showcase both clean pack shots and lifestyle visuals that show how your wines feel in the real world. 03. Configure product variants & store policies Most wineries sell multiple vintages and bottle sizes, so set these up as product variants inside your winery website. Add 375 ml, 750 ml or magnum options, plus vintage years or limited releases. You can also offer 3-, 6- or 12-bottle bundles. Next, configure your store policies: shipping regions, refund rules and legal compliance. Wine shipping varies by location, so keep your language clear and accessible. This ensures customers understand exactly how delivery and availability work before checking out. Wix lets you add shipping rules based on weight, price or region, giving you flexibility to handle both standard orders and seasonal or club shipments. 04. Set up shipping, delivery & age verification Selling wine means handling compliance properly. Don’t overcomplicate this step. Find a website builder that gives you tools to manage age verification and delivery requirements across the customer journey. Age verification on-site Create a simple lightbox popup that appears the first time a visitor enters your site. Include two buttons: “I am 21+” and “I am under 21.” If a visitor selects “Under 21,” redirect them to a neutral page or simply close the Lightbox. Use cookies or localStorage so returning visitors aren’t asked repeatedly. Pro tip: Keep the design visual and brand-aligned. Use a full-screen vineyard photo at sunset with elegant typography, such as “Sip responsibly: please confirm you are over 21.” You can also add a footer note: “Must be 21+ to purchase. Adult signature required upon delivery.” Age verification for delivery For actual wine deliveries, age verification must happen at handoff, not online, as this is a legal requirement in most countries. To comply, enable “Adult Signature” through Shippo, UPS or FedEx so carriers are required to check ID when handing over a package. Add an automatic note during checkout and in order confirmations: “Wine deliveries require an adult signature and ID verification upon delivery.” Wix + Shippo can also automatically print this note on shipping labels or packing slips, reducing manual work and helping ensure compliance. For local deliveries, train couriers or use a delivery app that supports ID verification scanning to confirm recipients meet the legal age requirement. 05. Build your winery’s wine club (subscriptions) Wine clubs are among the most profitable aspects of running a winery. Set up subscription or membership tiers: monthly, quarterly or custom cycles, and offer perks such as curated bottle shipments, exclusive discounts, early access to new releases or special tasting events. Here’s an example structure for a wine club: Tier Price Frequency Benefits Bronze Club $59/qtr Quarterly 3 curated bottles, 10% off reorders Silver Club $99/qtr Quarterly 6 bottles, 15% off, early access to releases Gold Club $149/qtr Quarterly 12 bottles, 20% off, free tastings for two Setting up subscriptions on Wix Go to Pricing Plans → “+ New Plan.” Choose a Recurring plan. Add member benefits such as discounts, free events or member-only pages. Enable “Connect to Wix Automations” to: Trigger a welcome email. Add the member to a “Wine Club” contact label. Offer exclusive coupons via Wix Loyalty (for example, Bronze members get 10% off selected collections automatically). “Wix is so easy, everybody can use it. Once I found a template, I adjusted it to fit what I needed. Originally, I wanted a way for people to book reservations online during COVID, but I also needed one platform that could handle my website, payments, reservations, contacts and email marketing. Many wineries use tools just for reservations, but I wanted everything in one place, which is incredibly convenient.” - Aquila’s Nest Vineyards Learn how to make a subscription website with Wix today→ 06. Create member perks Once members subscribe to your wine club, you can use different strategies to reward ongoing engagement and encourage repeat purchases. Set up a points system where members earn rewards for every dollar spent, for example, 1 point = $1, redeemable at 100 points = $10 off. You can also reward loyalty for subscription renewals by adding an automation to give 50 points each time a member renews. To make perks feel exclusive, limit certain rewards to higher-tier members, like Silver or Gold, using contact tags. Referral bonuses are another powerful tool: use the “Refer a Friend” automation to grant 100 points for each successful signup. Pro tip: Connect Wix Loyalty with Wix Automations to send automated messages such as: “You’re almost at your next reward.” “Your loyalty tier just upgraded to Gold!” This setup helps strengthen customer relationships, incentivize ongoing purchases and keep wine club members actively engaged. Learn more: What is a membership website? How to create a membership website Best membership website builders Best membership websites 07. Add bookings for tastings, tours & events If your winery hosts tastings, tours or private events, adding Wix Events to your winery website can help. Visitors can choose time slots, pay online and receive automated confirmations, all managed in the same dashboard. Wix keeps scheduling, accepting payments and contact details organized, making it easy for staff to manage appointments even during busy weekends. “I also needed a way to collect reservations, which was especially important during COVID and I wanted to manage email marketing and everything else all in one place.” - Aquila’s Nest Vineyards 08. Add a blog for pairings, releases & harvest stories A blog helps customers connect with your winemaking process and improves search engine optimization. Use a blog maker to create posts that share pairing ideas, harvest updates, new releases and behind-the-scenes content. By linking relevant products inside each post, like adding bottles featured in a cheese pairing guide, you make it easy for readers to explore and purchase. Over time, these posts help your winery appear in searches for varietals, regions, tasting notes and tourism-related keywords. If you’re curious about starting a blog for your winery, you can also explore tips on: How to start a blog How much it costs to start a blog 09. Set up POS for your tasting room If you have a tasting room or sell at festivals and markets, adding a point of sale system ensures you get paid quickly and reliably. Your POS hardware syncs with your online store so any in-person sale updates your inventory instantly. That means no mismatches between what’s available online and what is sold on-site. POS supports card payments, printed or digital receipts, local pickup orders and staff accounts, giving you a fully unified retail experience. 10. Launch your site & connect marketing tools Once your content, catalog and logistics are in place, publish your site and activate your marketing strategies. Add automated emails marketing campaigns, seasonal discount codes, cart reminders and social integrations across Instagram, Facebook and TikTok to engage customers and drive sales. Update your SEO features, like page titles, meta descriptions, alt text and URL slugs to help search engines understand your winery’s offerings and improve visibility. As your team grows or you add new locations, Wix makes updates simple. “It’s easy to update and adjust. We recently bought another property near Albany, New York, the oldest orchard in the Capital Region, which is three times the size of our current vineyard. We plan to build another vineyard there, and honestly, I built the website before even thinking about all the events we would host. I mostly needed a platform that could handle the website design, and Wix made it easy and convenient for me to manage myself, or for my staff to update later.” Aquila’s Nest Vineyards Advanced tools for growing your winery website Beyond creating a beautiful online store, wineries need tools to manage wholesale orders, memberships and legal compliance. Let’s take a look at the features that can help your winery website grow. 01. Wholesale via SparkLayer (B2B) For wineries selling to restaurants, bars or distributors, SparkLayer for Wix provides an easy way to manage wholesale operations. You can create a separate “Wholesale” page and restrict access to site members tagged as “Wholesale.” With SparkLayer, you can: Display wholesale-only prices and set minimum order quantities. Offer bulk pricing tiers (e.g., 6, 12, or 24 bottles) with automatic discounts. Sync inventory with your Wix Stores catalog, avoiding duplication. Manage orders directly from the Wix dashboard or export to an ERP if needed. Optional enhancements include: Combining with Wix Plans to create exclusive access levels (e.g., “Gold Trade Partner” gets 20% off and free shipping). Adding an online form for wholesale sign-ups with an automated approval flow, which automatically tags approved members as “Wholesale.” This setup ensures wineries can efficiently manage B2B sales while keeping pricing, inventory and member access centralized within Wix. Explore Wix premium plans → 02. Architecture overview A clear system website architecture helps wineries manage everything from retail sales to wholesale orders and memberships efficiently. A typical Wix winery setup might look like this: Front store: Public shop with retail pricing. Wine club signup via Wix Pricing Plans. Wholesale login via SparkLayer. Blog featuring pairings, harvest updates and seasonal content. System stack & integrations: Wix online store: Core eCommerce engine. Wix Pricing Plans: Subscription tiers for wine clubs. SparkLayer: B2B wholesale layer for restaurants, bars and distributors. Shippo: Fulfillment and age-verified shipping. Wix Loyalty: Customer retention and rewards programs. Wix Automations: Automate welcome messages, renewal reminders and reward notifications. Lightbox: Age verification entry gate for compliance. This setup centralizes inventory, memberships, wholesale orders and marketing tools, making it easy to manage a winery’s online presence from one platform. Winery website examples built on Wix Here’s a look at some of the best winery and wine-tour websites, including what makes each site effective, how they reflect their brand and inspiration you can draw for building your own winery website. 01. Aquila’s Nest Vineyards Aquila’s Nest Vineyards leans into its mission as “more than just a vineyard, it’s an experience.” Their site highlights not only their wines and vineyard, but also events, live music art, and community. The homepage is warm and welcoming, emphasizing their climate-neutral ethos and award-winning status. Their “Experiences” section makes it easy to reserve time for tastings, art workshops, food truck nights and fire-pit gatherings, showing how Wix can power not just sales but engagement. Their “Our Story” and “Our Wines” pages are clean and visual, showing a strong narrative that aligns with their community-focused branding. Want to create a winery website using the same template? Check it out: Template name: Start from scratch website template Editor’s note: While this winery site was built using a start from scratch website template, that’s actually one of the biggest advantages of Wix for wineries. Starting with a blank canvas gives you full creative freedom, so you can design a site that feels uniquely yours. This approach works especially well for wineries that want to highlight their story, events, wine club and experiences in a way that standard templates can’t always capture. 02. Daniel’s Vineyard Daniel’s Vineyard has a straightforward, functional website that supports both its wine business and its venue business. Their “Plan Your Visit” and event pages clearly communicate that the vineyard isn’t just about wine, it’s a destination for private events, open-house gatherings and community. The site feels personal and family-driven: the “Our Story” section emphasizes their journey from Tuscany inspiration to planting 14,000 vines with family and community. Website navigation is clean and actionable “Purchase Tickets”/“Plan Visit” CTAs make it easy for visitors to turn into guests. Want to create a winery website using the same template? Check it out: Template name: Vegetarian restaurant website template 03. The Windmill Winery Although primarily known as a wedding venue, the Windmill Winery in Florence, AZ integrates its wine brand beautifully into a site focused on experiences. Their Events and Tasting Room pages highlight live music, food trucks and rustic charm, making the winery feel like a lifestyle destination. The wedding component is front-and-center, yet the site doesn’t neglect wine: they provide tasting info, wine club membership options and tasting-room details. The site design uses high-quality imagery, clean layouts and a mix of event-focused and product-focused content to create a unified brand feel. Want to create a winery website using the same template? Check it out: Template name: Cake shop website template 04. North Georgia Wine Tours North Georgia Wine Tours doesn’t produce wine, but their web design offers great lessons for wineries, especially around bookings, tours and local storytelling. Their Tour Options page is clear and persuasive: they offer VIP all-inclusive tours, speakeasy tours and custom itineraries. The site makes booking simple. Their “Select Tour” page clearly communicates pricing, group sizes and pickup logistics. They also highlight the wineries they visit, giving credibility and local flavor to their tour routes. Want to create a winery website using the same template? Check it out: Template name: Minimal layout website template Why trust Wix’s experts? Building a winery website should feel exciting. Wix gives you the tools to showcase your wines, tell your story and handle the essentials, from bookings to online sales. Our experts share practical guidance, tips and best practices to help you build a website that looks great and works smoothly. This article brings together winery website examples, clear steps and useful features so you can focus on growing your vineyard and sharing your craft. How to make a winery website FAQ What is the best way to make a winery website? The easiest way to make a winery website is by using a website builder, like Wix, offering a flexible platform with winery-ready website templates, an AI website builder for visuals and tools to manage your catalog, bookings, wine club memberships and marketing, all from one dashboard. How do I set up a wine catalog online? Start by adding each bottle as a product with tasting notes, vintages, pricing and images. Use AI tools like Wix Photo Studio or Booth.ai to create professional-looking pack shots and lifestyle images for your bottles. Group wines into categories like Reds, Whites or seasonal collections to make browsing easier. How can I create a wine club on my website? Use Wix Pricing Plans to set up subscription tiers: monthly, quarterly or custom cycles, and offer perks like exclusive bottles, discounts or early access to new releases. Pair this with Wix Loyalty to reward recurring orders, referrals and long-term engagement. How do I handle wine sales and age verification online? Age verification is crucial. Use on-site Lightbox pop-ups for visitors and integrate Shippo, UPS or FedEx to require adult signature at delivery. This ensures compliance with legal regulations and protects your business when selling alcohol online. Can I take bookings for tastings, tours or events on my winery website? Yes. Wix Events allows you to collect reservations, accept payments and send automated confirmations. You can manage tasting schedules, tours and private events directly in your dashboard, keeping everything organized for your team. How do I connect POS for my winery’s tasting room? Wix POS syncs in-person and online sales, so your inventory stays up-to-date across your online store and physical locations. Accept payments, print receipts and track orders, all in one unified system.

Bring your inspiration to life with a Wix website → Homepage design examples are like the front door to your website. It's the first thing visitors see, setting the tone for their experience. A strong homepage does more than just look good. It's about encouraging visitors to take action, like signing up, subscribing or making a purchase. When making a website, your homepage should combine clear messaging, easy navigation and an engaging website design. To help you create a homepage that works for your goals, we've gathered 15 of the best homepage designs. These examples highlight creativity and functionality, offering inspiration for building a site that stands out. Need ideas for your next website? With Wix's website builder, you can build a professional website that looks exactly how you imagined. Choose from thousands of customizable templates and use Wix’s drag-and-drop website builder to make it your own. Creating a unique, professional website has never been easier. Get inspired by website design ideas. TL;DR: best homepage design examples Your homepage often makes the first impression—so it should tell your story clearly, look polished and guide visitors toward what matters most. In this guide, we break down 15 homepages that strike the right balance between form and function, with takeaways you can apply to your own site. You'll also get practical tips on layout, hierarchy and messaging, so you can build a homepage that not only looks good but actually works harder for your brand. How we chose these homepage design examples What we looked for Why it stood out Strong first impression Clear messaging and visuals that pull visitors in immediately Easy-to-follow structure Clean layout and intuitive navigation Compelling calls to action Clear next steps that guide users through the site Brand personality Visual and written tone that reflects the business identity Responsive design Performs well across screen sizes and devices "Each combination of design elements has the potential to evoke specific emotions, convey subtle messages and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements, every detail plays a crucial role in shaping the overall identity of a brand." - Yaya Aaronsohn, head of Brand Maker at Wix 15 best homepage design examples A great homepage sets the tone for your entire site. It helps visitors find what they need and tells your brand’s story in a clear and engaging way. Explore these website examples for inspiration and if you’re ready to start building, check out our tips on how to go about making a website. Here are 15 homepage design examples that nail both form and function, offering inspiration for your next project. Slack Starbucks Uber Lyft Lemonade Airbnb Dropbox Four Seasons Fiverr NYC Ballet Evian La La Land Revlon Ladurée Outdoorsy 01. Slack Slack’s homepage is a perfect example of how to combine functionality with a clean modern design. The layout is intuitive, making it easy for visitors to understand Slack’s value proposition at a glance. The use of bold headlines like “Bring your people, projects, apps and AI agents together” immediately communicates the platform’s purpose. High-quality visuals and animations create a dynamic and engaging experience Clear CTAs like “Get started” and “Find your plan” guide users effectively Social proof with logos of top companies builds trust and credibility Integration details highlight how Slack works with over 2,600 apps 02. Starbucks Starbucks’ homepage is a masterclass in seasonal branding. The current focus on fall flavors with vibrant images of pumpkin and pecan drinks creates an inviting and warm atmosphere. The design is simple yet effective with clear navigation and engaging CTAs. Seasonal themes keep the content fresh and relevant High-quality product images make the offerings irresistible Rewards program details encourage user engagement Easy access to ordering options enhances user convenience 03. Uber Uber’s homepage is all about simplicity and functionality. The design focuses on helping users quickly find what they need, from booking a ride to exploring other services like Uber Eats. The use of large bold text and minimalistic visuals ensures clarity. Straightforward navigation makes it easy to book rides or explore services Prominent CTAs like “See prices” and “Get started” drive action Trust-building elements like safety features and customer support are highlighted Clean responsive design ensures a seamless experience across devices 04. Lyft Lyft’s homepage is an excellent example of how to combine robust functionality with a truly user-friendly design. It presents information clearly, is visually engaging and is expertly crafted to guide visitors smoothly toward taking desired actions. Plus, a QR code for app download is conveniently displayed at the bottom of the page. Clear messaging with headlines like “The world awaits” sets the tone High-quality visuals of riders and drivers create a relatable vibe Action-oriented CTAs like “Sign up to ride” and “Apply to drive” are prominently placed Trust-building elements like “Safety never takes a backseat” highlight Lyft’s commitment to community and safety 05. Lemonade Lemonade’s corporate website homepage is a great example of how to make insurance approachable and easy to understand. The design is clean and modern with a focus on simplicity and transparency. The use of bright colors and playful illustrations makes the corporate website experience enjoyable. Clear and concise messaging explains the value of Lemonade’s services Interactive elements like quick quotes engage users Testimonials and reviews build trust and credibility Minimalistic design ensures a distraction-free experience 06. Airbnb Airbnb’s homepage is a visual treat that inspires wanderlust. The design focuses on showcasing beautiful destinations and unique stays, encouraging users to explore. The search bar is prominently placed, making it easy to start planning a trip. Stunning visuals of destinations and properties create an emotional connection User-friendly search functionality simplifies trip planning Highlighted features like “Experiences” and “Online Experiences” add value Trust-building elements like reviews and ratings reassure users 07. Dropbox Dropbox’s homepage is a lesson in clarity and focus, thanks to its minimalist website design. The design emphasizes the platform’s core value—secure file storage and sharing. The use of simple visuals and concise text ensures the message is clear. Clear headline and subheadline explain the platform’s purpose Minimalistic design keeps the focus on the core message Prominent CTAs like “Try Dropbox free” encourage action Trust-building elements like security features and customer logos are highlighted 08. Four Seasons Four Seasons’ homepage, a prime example of a luxury hotel website, exudes luxury and sophistication. The design uses high-quality visuals and elegant typography to create a premium feel. The navigation is intuitive, making it easy for users to explore destinations and book stays. Stunning visuals of properties and destinations set the tone Clear CTAs like “Check rates” guide users effectively Responsive design ensures a seamless experience across devices Prominent "Download the App" button for mobile access 09. Fiverr Fiverr’s homepage is a great example of how to showcase a wide range of services effectively. The design is clean and organized with a focus on helping users find what they need quickly. The use of categories and search functionality enhances usability. Clear and concise messaging explains the platform’s purpose User-friendly navigation and search functionality simplify the experience Testimonials and success stories build trust Highlighted features like “Popular Services” guide users to explore 10. NYC Ballet NYC Ballet’s homepage is a stunning blend of art and functionality. The design uses high-quality visuals of performances to captivate visitors. The navigation is simple, making it easy to explore upcoming shows and purchase tickets. Beautiful imagery of performances creates an emotional connection An interactive calendar feature allows users to easily view the performance schedule A prominent subscription feature in the footer keeps users informed about upcoming shows and news, showcasing how thoughtful website footer design can boost engagement. Responsive design ensures a seamless experience across devices 11. Evian Evian’s homepage is a refreshing example of how to use branding effectively. The design is clean and modern with a fixed menu that ensures easy navigation and a strong focus on the brand’s commitment to sustainability. The site features high-quality visuals, engaging content, and a cohesive layout that keeps visitors interested while reflecting the brand's identity. Clear messaging highlights the brand’s values and mission High-quality visuals create a premium feel Interactive elements like product showcases engage users A dropdown menu in the navigation allows users to switch to their country’s homepage 12. La La Land Lionsgate’s homepage for the award-winning film “La La Land” is a cinematic experience in itself, perfectly capturing the movie's magical and romantic essence. From the moment the page loads, full-screen visuals and engaging video content to immediately draw visitors into the world of Mia and Sebastian. The color palette mirrors the film's vibrant, dreamlike aesthetic. The navigation is kept simple and intuitive, making it easy for users to explore trailers, view photo galleries and find where to watch the movie. Stunning visuals create a cinematic feel Clear CTAs like “Watch Trailer” guide users effectively Trust-building elements like awards and reviews are featured Fixed background creates a seamless scrolling experience 13. Revlon Revlon’s homepage is a great example of blending beauty with functionality. The design features stunning visuals and engaging content that effectively showcase their products. The navigation is straightforward with a drop down menu, making it simple for users to explore various categories and find what they need quickly. This balance of aesthetics and usability creates a seamless experience for visitors. Beautiful imagery of products creates an emotional connection Clear CTAs like “Shop Now” guide users effectively Integrated eCommerce features simplify online shopping Organised navigation menu allows users to find categories with ease 14. Ladurée Ladurée’s homepage design is a visual treat that captures the essence of French luxury. The design uses high-quality visuals of macarons and other products to create an inviting atmosphere. The navigation is simple, making it easy to explore the menu and place orders. The logo is displayed in the top middle, creating a sense of balance and focus Stunning visuals of products create an emotional connection Featured products section highlights iconic products Elegant font adds a touch of sophistication 15. Outdoorsy Outdoorsy’s homepage is a great example of how to inspire adventure and wanderlust. The design uses stunning images of RVs and beautiful destinations to create an inviting atmosphere that speaks to the user's adventurous spirit. The navigation is simple and intuitive, making it easy for visitors to explore rental options, plan trips and book their next getaway using the site's online booking system. Beautiful imagery of destinations creates an emotional connection A prominent search bar allows users to quickly find RVs by location and date “Featured destinations” section inspires users with travel ideas Clear calls-to-action like “RV Rentals” and "Escapes" guide users For further inspiration, check out these eCommerce website examples and Wix websites. Best practices for homepage design Creating a great homepage is all about clear communication and smart design choices. By following a few trusted methods, you can build a page that not only looks professional but also helps you connect with your visitors. Think of these best practices as your guide to making a strong first impression as you design your homepage. Keep it simple and focused Your homepage should have a clear purpose. Instead of crowding it with too much information, focus on one main goal. This could be getting visitors to subscribe to your newsletter, explore your products or book your services. A clean and simple layout helps guide visitors to that desired action without causing confusion. Write a clear and compelling headline You have just a few seconds to grab a visitor's attention. Your headline should quickly explain what your business offers. Make it short, direct and focused on the value you provide. Remember, typography matters here—choosing the right fonts and sizes helps your message land with impact. A strong headline paired with a brief subheadline can immediately tell visitors they are in the right place. Use strong visuals High-quality images and videos can speak volumes about your brand. Great media features should be relevant to what you do and help tell your story. Good homepage design examples often use compelling visuals to create a mood and draw visitors in. Make sure your images are optimized for web so they load quickly and don’t slow down your site. Make navigation intuitive Visitors should be able to find what they're looking for easily. A logical and straightforward navigation menu is essential. Group related pages together and use simple labels like "About," "Services" and "Contact." Your main navigation should be at the top of the page where people expect to find it. Consider exploring website templates that have intuitive navigation built in, making this step even easier. Include a strong call to action (CTA) Your homepage needs a clear call to action. This is usually a button that prompts visitors to take the next step. Use action-oriented text like "Start Your Trial" or "Learn More." Make your CTA button stand out with a contrasting color so it catches the eye. The best homepage design examples place their main CTA in a prominent spot above the fold. Build trust with social proof People trust what other people say. Adding testimonials, customer logos or reviews to your homepage can build credibility. This social proof reassures new visitors that you are a trusted business. It shows them that others have had a positive experience with you. Learn more: What is web design? How to design your homepage with Wix Wix enables easy website design with intuitive drag-and-drop tools, giving you complete creative control over your homepage layout, typography and visuals without any coding skills. Wix provides industry-specific website templates for better branding, with hundreds of homepage designs ready to customize. For AI-assisted design, Wix Harmony takes you from a single prompt to a fully designed, business-ready homepage for any industry or creative vision. Aria, Wix Harmony's built-in AI agent, stays contextually aware of your canvas throughout, generating page sections, refining copy and advising on design decisions at every step. Move fluidly between AI-generated design and precise drag-and-drop editing whenever you want, all backed by Wix's enterprise-grade infrastructure. Wix also offers a native app in ChatGPT that generates a fully designed, production-ready Wix Harmony homepage instantly. Tag "@Wix" in a conversation, describe your design vision and your site is ready to launch. Homepage design examples FAQ What are the main components of a good homepage? A strong homepage usually includes a few important parts working together. Think of it as a friendly welcome that tells visitors what you're all about. The main components are: A clear headline and subheadline: Quickly explain what you do. A primary call to action (CTA): Tell visitors what to do next like "Shop Now" or "Book a Session". Compelling visuals: Use high-quality images or videos that match your brand. Simple navigation: Make it easy for people to find other pages on your site. Social proof: Feature testimonials or logos of companies you've worked with to build trust. A footer: Include contact information and links to important pages. How do I design a homepage? Designing a homepage is all about planning. Start by defining your main goal. Do you want visitors to buy something, subscribe to a newsletter or contact you? Once you know your goal, build the design around it. Choose colors, fonts and images that reflect your brand. Keep the layout clean and uncluttered so visitors aren't overwhelmed. Many website builders offer templates you can customize to get great homepage design examples without starting from scratch. What is the most important part of a homepage? The most important part of a homepage is a clear value proposition. This is a simple statement that tells visitors what you offer and why it matters to them. It should be one of the first things they see. When someone lands on your page they should immediately understand who you are, what you do and how you can help them. This clarity is what turns a visitor into a customer. What is the purpose of a homepage? The main purpose of a homepage is to make a great first impression and guide visitors to the next step. It's the main entry point to your website so it needs to capture attention and communicate your brand's core message instantly. A good homepage convinces visitors to explore the rest of your site and take a desired action.

Turn your ideas into a website you love with Wix → A homepage, or home page, is the front page of a website. When you first map out making a website, a homepage is intended to be the first page visitors see when reaching a website’s URL. Essentially, it serves as a significant landing page for visitors, capturing their attention and letting them know what the website is all about, whether it’s commercial or personal. The URL of a homepage is typically the base-level domain name of any particular website. For example, typing in https://www.wix.com will bring you to the homepage of Wix. A website can have multiple homepages, like in the case of multilingual websites, where it is a common practice to make language specific homepages. The term homepage can also refer to the default page when you open a web browser such as Google. This is also called a start page and can spotlight either one specific website, or feature multiple sites frequently visited by the user. TL;DR: what is a homepage? A homepage is the front page of a website and the first thing visitors see when they enter a domain URL. It acts as a navigation hub, giving visitors an overview of everything the site offers and setting the tone for their experience. Unlike a webpage (any page on a site) or a landing page (built for one conversion goal), a homepage is the central starting point of an entire website. To build yours, Wix offers an AI website builder for on‑brand, professional design. Here's how a homepage compares to a webpage and a landing page: Homepage Webpage Landing page What it is The front page of a website Any single page on a website A standalone page built for one goal Purpose Overview and navigation hub Delivers page-specific content Drives one specific action Navigation Full site navigation Includes site navigation Minimal or no navigation Traffic source All traffic sources Internal navigation, organic search Ads, email campaigns, social media Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. What's the purpose of a homepage? A website’s homepage acts as a starting point for new and returning visitors, providing an overview of everything it offers. One of the most common uses of a homepage is to act like a directory, giving visitors valuable information about the website and providing links to specific areas of the particular site. When designing a website with multiple pages, keep in mind that the homepage can help facilitate easy website navigation for your visitors across all pages. Since it’s the first page visitors will see after typing in the website’s URL, the homepage also plays an important role in making a good first impression on visitors. In web design, there is a strong focus on the appearance of a site’s homepage, ensuring that it sets the right tone for new visitors and their user experience. A homepage is also a place for facilitating user engagement. For example, a homepage can highlight the most recent articles of a blog or online journal, providing visitors with the most relevant reading material upfront. It can also be a virtual place for promoting events and special offers, and updating visitors. When I ask my clients why they chose us over our competitors, they usually say it's because of our website. I think they can truly feel our passion through the way we connect with them and stand out as a creative catering company. — Nick Collins, founder of Clever Chefs Learn more about how to make a website and how to create a professional website. What are the different types of homepages? Not all homepages serve the same purpose. A website homepage is the most familiar type, the front page visitors land on when entering a domain. A browser homepage is the default page that opens when you launch a web browser, such as a new tab page in Chrome or Firefox. Some browsers also let you set a custom start page featuring your most-visited sites or a search bar. Understanding these distinctions can help clarify what you're building and what goals it needs to serve. Webpage vs. homepage Whereas a homepage is a specific type of webpage, essentially the term webpage refers to any page of collected content displayed on a website. A website will typically include multiple webpages linked together in an orderly way, and these are often accessed through the homepage itself. Homepage vs. landing page A landing page is another term worth distinguishing from a homepage. While a homepage serves as the general entry point to an entire website, a landing page is a standalone page built around a single marketing goal, such as capturing sign-ups, promoting a product or driving a specific conversion. Landing pages typically have minimal navigation and one clear call-to-action, whereas a homepage provides a broader overview of a site's content and identity. Wix offers a landing page builder for creating high-converting, professionally designed pages. What’s included in a homepage? When you make a homepage of your own, we suggest starting with a website builder like Wix. Here, you'll have plenty of professional features to add to your website design, and the tools and guidance you need to create a compelling homepage. The makeup of a homepage will vary depending on the intentions of the website. A typical homepage includes a navigation menu that directs users to other pages of the site, such as an About Us page, product page, contact page or blog. It's common to add a navigation bar at the header of the website’s homepage, so that the menu is always visible to visitors as they scroll. Variations like the hamburger menu or sidebar menu provide minimalistic alternatives for website owners, and are often seen in mobile websites. On the other hand, web designers building sites with abundant pages (for example, an eCommerce website) will implement breadcrumbs to help visitors keep track of their location while browsing. Since the homepage is the default webpage for visitors arriving to a site, it will typically provide an overview of information. In order to communicate what the website offers visitors, most homepages include a business name, brand logo, visuals, and contact information. These branded elements will ensure that site visitors are presented with critical information, while strengthening the website’s brand identity. Additionally, homepages are a strategic location for including calls-to-action: short marketing messages intended to motivate users to take a specific action. It’s a great way to promote special purchasing offers, get users to sign up for upcoming events and show off new products or services. Best practices for homepage design A compelling homepage design should prioritize simplicity, usability and visual appeal. Start with a clean layout, with easy navigation to guide users seamlessly through your site. It's important to build an appealing hero section that succinctly communicates your brand identity and value proposition. Always use high-quality images and concise copy to convey key messages throughout your homepage. Use a consistent color palette and typography for a cohesive look. Consider using a user-centric design with important content placed above the fold, complete with clear calls-to-action. Incorporate social proof, testimonials or notable achievements on your homepage to build trust with your site visitors. Regularly update and optimize your homepage based on user feedback and evolving trends to maintain its relevance and effectiveness. Use website analytics tracking and reporting to understand how your homepage performs, in terms of user engagement and traffic. How to make a homepage with Wix Building a homepage with Wix is straightforward whether you prefer designing manually or with AI. Wix's drag-and-drop builder gives you complete control over your site's layout without any coding skills. Wix Harmony takes you from a single prompt to a business-ready site. Aria, Wix Harmony's built-in AI agent, stays contextually aware of your canvas throughout, ready to generate, refine and advise at every step. Move fluidly between prompt-driven creation and precise drag-and-drop editing whenever you want. Wix also offers a native app in ChatGPT. Tag "@Wix" in a conversation, describe your site and a fully functional, production-ready Wix Harmony website is generated instantly. What is a homepage FAQ What is the difference between a homepage and a website? A website is the entire collection of pages under one domain, while a homepage is just the front page of that website. Think of a website as a building and the homepage as its entrance. How do I create a homepage? The easiest way to create a homepage is with a website builder like Wix, which provides professional templates, drag-and-drop design tools and an AI website builder that generates a fully designed site from a single prompt. Does every website need a homepage? Yes. A homepage serves as the default entry point for visitors and search engines alike. Without one, visitors have no central starting point to navigate from and the site lacks a clear identity online.

Turn your ideas into a website you love with Wix→ Planning a wedding is no easy feat. Fortunately, creating a wedding website can be if you know where to start. Better yet, a wedding website itself can help to reduce stress, serving as a valuable resource for your guests and including everything from an RSVP form to an FAQs section. Whatever you intend to do with your website, you want it to be just as perfect as the wedding you’re planning. In the following post, you’ll find an easy-to-follow guide on how to create a wedding website. Create your wedding website from start to finish with Wix's website builder. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. TL;DR: How to create a wedding website Planning a wedding comes with a lot of moving parts and a wedding website helps you keep them all organized in one easy-to-share place. It gives your guests quick access to everything they need to know, while saving you time answering repeat questions. Whether your celebration is big or small, a wedding website helps set expectations and keeps everyone on the same page. Key takeaways for how to create a wedding website A wedding website centralizes important details like dates, locations, RSVPs and FAQs. Choosing a customizable template makes it easy to match your site to your wedding style. Including travel information, registries and schedules helps guests plan with confidence. A custom domain and shareable link make your site easy for guests to find and revisit. Learn more: What is a wedding website? How to make a wedding website in 11 steps Once you know how you want to use your site, you’ll want to follow the below steps when learning how to build your website from scratch. Choose the right website builder Select a wedding template Pick a custom domain name Personalize the look of your site Replace the images Add your wedding details Answer your guests’ questions Add an RSVP form Include registry information Test, review and publish your website Share the website with your guests 01. Choose the right website builder A user-friendly website builder can help you figure out how to make a site in a matter of minutes. For example, Wix is a popular choice because it includes a drag-and-drop editor as well as step-by-step instructions so you can get started, with any type of website, even if you don’t know how to code. Wix delivers an AI website builder that shortens your time to launch. If you use Wix Harmony you can move fluidly between prompt-driven creation with Wix Harmony and precise drag-and-drop editing. This means you're never locked into one mode when vibe coding a website with Wix. So you can create a great wedding website faster and better than ever before. Learn more: How to design a website with AI Best event website builders Best AI website builders This ensures that your site not only looks good, but also includes essential capabilities like: An events page with info on your wedding’s time and location The ability to add a detailed wedding day schedule Built-in tools for sending email invitations and managing guests Live streaming tools that allow guests who can’t physically attend the wedding to tune in from home 02. Select a wedding template Once you’ve chosen a builder, select a wedding website template that matches your style and sets the tone for your big day. Wedding-specific templates come with built-in sections like event details, schedules and guest communication tools so your site looks polished and works seamlessly from day one. Wix provides an easy-to-use website builder with designer-made, fully customizable templates. At the same time, you can browse a variety of wedding website templates and choose one that matches your aesthetic. For instance, if you’re looking for a soft, whimsical website template, you might fancy this one. Learn more: How much does a website cost Or perhaps you’re looking for a more modern, photography-based template. Spend some time looking at other wedding website examples for inspiration. You may be surprised at how creative couples have gotten with their websites. This also spark ideas and help you see how other couples personalize their designs. 03. Pick a custom domain name If you’re building a basic save-the-date website and are trying to save money, you may choose to stick with the branded free domain name that comes with your website builder. However, if you’re looking to give your website a unique name that makes it easier for guests to remember, consider buying a custom domain. In some cases, you may even get it for free with your website builder subscription. (Learn more: Is Wix free?) Wix simplifies domain registration for your wedding site. When choosing a name, keep it short, simple and easy to remember. Guests should be able to easily recall your domain name. Here’s a simple formula: Combine your first names and add .com to the end (e.g,. jennieandmarc.com or jennieandmarcwedding.com). Or, use Wix’s free domain name generator for inspiration. Keep in mind what “free” includes: a free wedding website typically runs on a branded address (like yoursite.wixsite.com) and may display ads. To use your own custom domain and remove those ads, you’ll need a paid plan (Wix’s plans start at $17 a month, billed annually, and include a free custom domain for the first year). For many couples, the free version is perfect for a simple save-the-date site, while a paid plan is worth it if you want a polished, ad-free address that guests can easily remember. 04. Personalize the look of your site Any Wix wedding website template will includes relevant pages like: Home Our Story The Wedding (details page) Location/Getting There RSVP Registry But you can customize your pages however you’d like: Remove pages that you don’t need. Add new pages, forms and sections. Swap out colors in addition to fonts to match your wedding style (i.e., pick the perfect classic serif, romantic cursive or funky modern font for your text). Tip: If you’ve already created your printed save-the-date or invitations, use the same fonts and colors from there on your site. With a website builder, you won’t have to make these changes one at a time. Find the theme that generally suits your style, and customize the color palette and text theme from the editor. 05. Replace the images Go through your website page by page and replace any stock photos with your own. You can use built-in photo editing tools to quickly resize, animate or add a filter to a photo or video. The key here is to achieve a consistent look across your site, no matter which page your wedding guest is on. Tip: Use your site to show off your engagement photos. Add your photos to a page specifically dedicated to your engagement shoot and/or use them for background or header photos across your site. If the style of your engagement photos don’t reflect the general theme or vibe of your wedding, you can use stock photography, colored backgrounds and/or illustrations to fill out your site. For example, this combination of background imagery and illustrative elements achieves a nature-inspired look. You can additionally incorporate photos from or around your venue. This is especially appropriate if you’re planning a destination wedding; locale-specific photos can help set the mood and increase anticipation. 06. Add your wedding details It goes without saying that your wedding website needs to include pertinent details about your ceremony, reception and any travel accommodations. To that end, your website should include the following (more information on this below): Your story. While some guests may know the two of you as a couple, others may only know one half of your dynamic duo. So, take the time to introduce yourselves. You can keep it brief or share more details about your relationship on an “Our Story” page. Wedding date and start time. If you have events planned for the entire day or weekend, you can add those details to the site when they become available (if they’re meant for your wedding guests). If you want to include an itinerary for the wedding party, just make sure to password-protect that page so only they have access to it. Dress code. Once you’ve decided on a look or theme for your nuptials, add general guidelines for your guests—with some specific examples or recommendations—so that guests come appropriately dressed. Location information. Include the names and addresses for the ceremony and reception locations. Embed a Google map alongside each so that guests can easily map out directions on the day of the event. If a shuttle or other transportation will be available to take guests to and from the venues, include that information as well. Let them know about parking, the shuttle pickup and drop-off areas. Travel and accommodations. For out-of-town guests, include information on the nearest airport and accommodation options. If you’re reserving a block of rooms at a discounted fee, include those details too and let guests know how to take advantage of the deal. When writing the content for your site, include as much detail as you can, but keep it brief enough so that it’s easy for guests to find and remember. Also, be sure to check and double-check your content for any spelling errors. 07. Answer your guests’ questions Depending on the size of your wedding and the complexity of the affair, you might benefit from providing additional information for guests. Create an FAQs page that provides guests with friendly guidance and tips. Answers questions like: What’s the best way to get to the venue? Is there plenty of parking available? Will there be a shuttle available? Is the venue indoors or outdoors? Will the wedding be postponed if there’s inclement weather? How late will the wedding run? What’s the RSVP deadline? Can I bring a plus-one? Can I bring my kids? Can I take pictures during the ceremony? Will there be an open bar at the reception? Who do I tell about my dietary restrictions or food allergies? Where can I find your registry? I’m coming into town a day early. Is there anything fun to do or see in the area? Where’s the best place to get coffee and breakfast in town? 08. Add an RSVP form This is one of the biggest benefits of creating a digital wedding invitation (i.e., your website). Instead of having to manage RSVPs the old-fashioned way or fear letters getting lost in the mail, you can provide an RSVP form online and easily keep track of responses. Use your form to collect basic details about who’s coming and who’s not, as well as: Their contact information Who their plus-one will be If they’re bringing any kids What their meal preferences are Drink preferences If they require additional assistance getting to or into the venue Fun info, such as advice for the soon-to-be-married couple or song requests for the reception 09. Include registry information Your wedding registry may come in various forms. For instance, you may have an online registry with links to multiple stores. Or, you may be looking to start a honeymoon fund where guests contribute towards your luxury getaway. As another option: you could have guests donate to an important or contribute to any other cash fund that you’d like. Regardless of what you’re asking for, you’ll want to make it easy to find your registry on your site. That way, guests won’t have to track down that one message with registry details or ask you for it. Tip: It’s not a bad idea to add this information in several areas on your site. Consider linking to your registry from the homepage as well as your FAQs page. Then, create a dedicated Registry/Honeymoon Fund/Donations page. 10. Test, review and publish your website Before sharing your wedding website, take a moment to review it from start to finish. Check each page to confirm dates, locations and names are correct, links work properly and forms submit as expected. Preview your site on desktop, tablet and mobile to make sure text is easy to read, images load smoothly and buttons are simple to tap. Submit a test RSVP and review links to your registry, maps and accommodation pages. Catching small details early helps ensure a smooth, stress-free experience for every guest who visits your site. When you’re ready to publish, confirm your domain is connected to the correct URL and that everything appears exactly as intended. This is also a good time to review page titles and descriptions so your site looks polished and professional if guests search for it online. Once your website is live, you can continue updating it as plans change, keeping all your wedding details accurate and easy to find in one trusted place. 11. Share the website with your guests Once you've launched your website, it's time to share it with your guests. The first thing to decide is whether you want to make the wedding website public or private. A public website can be seen by anyone online. By contrast, a private website can only be viewed by people who have a password or were invited as site members. The next thing to decide is how you’re going to share your website with guests. If you’re sending printed invitations in the mail, you can include the URL at the bottom or on the back of the card. Or, send an online invitation via email. The invitation can be a brief announcement of your wedding with a link to the website for more information on your nuptials. If most of your social media followers are friends or family, you can also share your website link on social media. This gives you an opportunity to create and promote a wedding hashtag, which guests can then use to share any pre-wedding or day-of posts. You could additionally use this hashtag to power a custom Instagram feed on your website. When guests visit your site, they’ll be able to see what you and your wedding party are up to. What to include in a wedding website (checklist) Your wedding website is the go-to place for sharing all the important details of your big day. Here's your checklist to make sure you've included everything you need to: Your story Your wedding website is a chance to share your love story with your guests. Use this space to recount how you met, your first date or how the proposal happened. It’s especially useful for distant relatives, plus-ones or newer friends who aren’t familiar with your relationship. Keep it short, light-hearted and personal. Event details Clarity is key when it comes to your event schedule. Provide the who, what, where and when of every major event tied to your wedding. Include specifics such as times, locations and any special instructions. Event details to include might be: Ceremony and reception times and locations Welcome parties, rehearsal dinners and post-wedding brunches Dress codes (e.g., cocktail attire, formal themed) Tip: Include Google Maps links for venues or integrate your website with tools like Uber or Lyft to make travel easier for guests. RSVP management Skip the hassle of paper RSVP cards by including an online RSVP feature. Make it easy for guests to confirm attendance, specify meal preferences and note dietary restrictions or plus-one details. Some wedding websites allow multiple RSVPs for different events, so guests can see only the events they’re invited to attend, like a rehearsal dinner. Travel and accommodation information Help out-of-town guests plan their trip by including travel and lodging details. Share: Airport and transportation info Hotel recommendations or room block details Maps and directions to venues Parking instructions Links to car service apps or shuttle arrangements If it’s a destination wedding, consider suggesting nearby attractions or activities so guests can make the trip even more memorable. Gift registry Simplify the gift-giving process by linking registries directly on your site. Whether it’s a traditional retail registry, a honeymoon fund or a cash gift option, centralizing everything saves time for guests and reduces questions. Be sure to express gratitude for their generosity. FAQs Answering common questions ahead of time saves your guests (and you) a lot of back-and-forth communication. Your FAQ section might cover: What to wear (include attire suggestions or expected temperatures) Policies on children attending Is the venue wheelchair accessible? Information on unplugged ceremonies (if applicable) RSVP deadlines and contact details (who they can reach for any additional questions) Optional features These aren't a must, but can serve to enhance your wedding website: Photo and video galleries: Share a curated collection of engagement photos or a short video to highlight special moments leading up to your big day. This personal touch sets the tone for your celebration and gets guests excited. Wedding party bios: Help guests connect with your wedding party by adding short profiles and photos of your bridesmaids, groomsmen or anyone playing a special role. It’s an easy way to make your site more engaging and personal. Sightseeing suggestions: Hosting a wedding in an unfamiliar city or destination? Create a local guide with your favorite restaurants, attractions, hiking spots or family-friendly activities. It’s a thoughtful way to help guests feel welcome and enjoy their downtime. Countdown timer: Add a countdown to your wedding day right on your homepage. This simple detail brings excitement and creates a celebratory vibe for everyone visiting your site. Digital guest book: Let guests leave a note, a favorite memory or a few words of advice through a simple online guest book. You can add a form that posts their messages to a dedicated page, giving you a heartfelt keepsake to look back on long after the celebration. Benefits of having a wedding website (that you may not have thought about) As you begin your research on how to plan a wedding, think about all the things you need to communicate with your guests—and how your event website can help (as well as picking the best wedding website builder). Below are a few advantages of having a wedding website that you’ll want to consider as you plot out your site. Digital invites can’t be lost. You won’t have to worry about invites getting lost in the mail or Uncle So-and-So accidentally tossing out the save-the-date with all the junk mail he gets. If anyone claims to have lost the link to the wedding website, just text or email it to them again. Simplify communication with your guests. Rather than emailing, calling or having to chase down dozens or hundreds of people whenever you have a wedding-related update, you can post any important wedding details to your website. If things change, send out an email to all of your guests using the contact information that they provide via your site. It’s as simple as that. Answer everyone’s questions once. The second you start mailing out those save-the-dates, you know your inbox will be inundated with questions. Even until the last minute, you’ll have guests calling to ask for directions to the location and wondering if the venue will keep everyone dry on a rainy day. A wedding website will field all of those questions on your behalf. Get an accurate head (and cost) count. Digital RSVP systems make it easy for guests to let you know that they’re attending. They’re also useful for collecting information on plus-ones, food preferences and any other special needs they may have. The easier you make it for guests to RSVP, the more accurate your head count will be. Coordinate with the wedding party. While a wedding website is typically where you announce the event and get RSVPs, you can also create private pages for you and your wedding party. You can publish their event schedule, like dress shopping, rehearsal dinner, makeup and hair prep, etc. You can additionally invite your maid of honor or bridesmaids to help you keep things updated on the website. Learn more about how to make a wedding planner portfolio. Establish one place to store your memories. "You could even use your website to store all of your memories before, during and after the wedding. Unlike a physical photo album, you won’t lose your site. You’ll always have it to look at whenever," says Fabio Goldman, who created a Netflix-inspired proposal website on Wix. How to create a wedding website FAQ Is it worth it to make a wedding website? Our answer: a resounding yes. A wedding website is not only cost-effective, but can also save you from the stress of repeating (or resending) information to all of your guests. You can additionally benefit from having all RSVPs and guest information in one place—plus, make your guests’ lives easier by providing one location to find all wedding-related information. What is the best wedding website platform to use? Wix is an ideal solution if you’re looking for a website builder that includes designer-made templates, but still allows you to customize any aspect of your site. When you make a Wix website, you’ll be able to add photo galleries, edit images on the spot, add a custom calendar, add a wedding playlist and more. How much does it cost to create a wedding website? With Wix, you can make a wedding website for free. However, if you’d like to give your website a custom domain name or benefit from other advanced features, you can sign up for a premium plan. Our plans start at $17 a month. How far in advance should you make your wedding website? It’s never too early to create a website for your wedding. Once your date is set, use your website as a digital save-the-date card. As more details get finalized, build it out so that guests can conveniently access all the details about your nuptials, can submit their RSVP and buy something from your gift registry. What’s the best way to share your wedding website with others? There are various ways to share the URL with guests. If you’re sending out paper save-the-dates and wedding invitations, include your URL somewhere on the card. If you have the email addresses of your guests, you can send out a mass invitation with the link. Another option is to create a private Instagram page for your wedding, include a link to your site at the top (as well as your custom hashtag) and then invite guests to that page. Should your wedding website be public or private? In most cases, you’ll likely be fine keeping your website public and simply monitoring how your URL is distributed. However, if you want to ensure that your wedding (and the details around it) remains a private affair, then it’s a good idea to make your whole website private. You can do this by password-protecting it. Just remember to include the password when sending out the link to your website. Alternatively, you can make some pages of your site public, while keeping others private. For example, you can make it so that certain pages are only visible to your wedding party. Should you delete the wedding website after you’re married? If you’re paying for a website subscription, then you may decide that your site isn’t worth the ongoing cost. However, you may decide to hold onto your site for sentimental reasons, e.g., you and your guests can upload photos from your wedding to the site. Your site could serve as a digital storage for your engagement and wedding photos and/or provide a place to share updates from your honeymoon. Can I make a wedding website for free? Yes, you can create a wedding website for free using platforms like Wix. These user-friendly website builders offer free templates specifically designed for weddings. Customize your site with details like the venue, RSVP options and a gallery of photos. Share your love story and provide essential wedding information as well. While some features may requite a paid plan, you can certainly set up a basic and elegant wedding website at no cost. Can I make a wedding website with Wix? To create a Wix wedding site, sign up for a free account, select a wedding template, and customize it to fit your theme. Add pages for details like the venue, RSVP and photo gallery. Personalize with your love story and event information. Easily drag-and-drop elements and publish your site for a stylish and accessible wedding platform. Can I include our registry on the website? Yes, it's a common practice with wedding websites. You can link to multiple registries if necessary and it makes it easier for guests to access from one central place. Can guests RSVP through the website? If you build your website with Wix, yes. You can include RSVp features in your site, use Wix forms to create custom RSVP forms, that allows you to collect guest responses easier. You can customize the questions to include meal choices, plus-ones. You can also automate confirmation emails. How do I make my wedding website mobile-friendly? You can start with a mobile-friendly template, or make a responsive website with Wix Studio.

The perfect domain is just a click away: find your domain→ When building a website, two terms you’ll hear a lot are domain names and URLs. They’re often confused but each plays a different role in how visitors find and navigate your site. The right choices can shape your brand and make your website easier to remember and share. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: Domain vs url A domain name is the address people type to visit your website. A URL is the full web address, including the protocol (like HTTPS) and page path. Domains have parts like the top-level domain (TLD), second-level domain and optional subdomains. Pick a simple, memorable domain that matches your brand and choose the right TLD, like .com, .org, or others. Keep URLs clean and descriptive so they’re easy for visitors and search engines to understand. What you’ll find out: The difference between domain names and URLs The key parts of a domain name and a URL Different types of domains and top-level domains (TLDs) Tips for choosing a memorable domain and the right extension How to structure and manage URLs for better navigation and SEO How IP addresses, domain names and URLs work together How domain names relate to your website’s brand name Tools and strategies for finding the perfect domain name What is a domain name? A domain name is the address people use to visit your website like "example.com". Behind the scenes, it links to your site’s unique IP address which computers use to find each other on the internet. Domains make it easy for people to reach your site without memorizing numbers while giving your website a name that represents your brand. Some domain name examples: google.com wix.com base44.com Parts of a domain name Top-level domain (TLD): The ending part of a domain name, like .com, .org or .net. These domain extensions can indicate the type of website, its purpose or geographic region. See this TLD list for more options. Second-level domain: The main part of the domain, usually representing your brand or business name. It’s the part people remember and helps your brand get noticed. Subdomain: An optional prefix that organizes different sections of a website, like "blog.example.com" or "shop.example.com". Subdomains can help separate content, manage large sites, or create specialized landing pages without needing a new domain. Types of domain names Choosing the right type of domain name is important when creating a website. Domain names can be grouped by their purpose and structure: Generic domains (gTLDs): These use common extensions like .com .org or .net. They’re great for almost any website and are recognized worldwide. Country-code domains (ccTLDs): These end with a country code like .uk .ca or .jp. They’re often used by businesses targeting a specific country or region. Brandable or custom domains: These are unique names you create to represent your brand or business. They’re memorable and help your site get noticed. Premium domains: These are short keyword-rich or highly desirable domains. They can cost more because they’re easier to remember and market. Subdomains: These are optional prefixes that organize sections of your website. They let you separate content without buying a new domain. Learn more: How to choose a domain name How to register a domain name How to go about making a website from scratch What is a URL? A URL, or Uniform Resource Locator, is the complete web address used to access specific resources on the internet. It provides a way to locate and retrieve data from web servers. A typical URL consists of several components: Protocol: Indicates the method used to access a resource, such as HTTP or HTTPS. HTTPS is preferred for secure connections. Domain name: The part of the URL that identifies the website. Path: Specifies the exact location of a page or file within the website. Examples of URLs and their different structures: https://www.example.com/about-us http://blog.example.com/2023/01/article-title Difference between domain and URL While domain names and URLs are closely related, they serve distinct purposes when it comes to your website. A domain names function is to act as the primary address for a website, making it easy for users to remember and access. A domain name is part of a URL but does not include additional elements like protocol or path. A URL, on the other hand, is to the full address to a specific resource or page on a website, including the protocol and path. A URL encompasses the entire web address, offering detailed navigation to specific content. Domain vs. URL comparison Feature Domain URL Purpose Main website address Full address to a specific page or resource Components Second-level domain, TLD, optional subdomains Protocol, domain, path, optional query parameters Memorability Easy to remember, used for branding Usually longer, not meant to be memorized Use in marketing Branding, business emails, promotion Direct links to content, navigation, sharing specific pages Impact on SEO Builds credibility and recognition Helps search engines understand site structure and content relevance Example example.com https://example.com/products/item1 Domain name and URL example Domain name example: example.com The domain in a URL is the part that comes after the protocol (http:// or https://) and before any paths or parameters. For instance, in https://www.example.com/page, "www.example.com" is the domain. URL example: https://www.example.com/products/item1A URL is the full web address that points to a specific page or resource on a website. It includes the protocol (https://), the domain (www.example.com), and the path (/products/item1) that shows the exact location of the page. In this case, the domain tells you the site, and the path tells you which page to visit. Is my domain name the same as my website name? Not necessarily and here's why. A domain name is your website's address on the internet, while your website name can be different and used for branding purposes. For example, your site might be called "Tech Innovations," but your domain could be techinnovations.com. Get started choosing the right domain name with a domain name generator. IP address vs domain vs URL IP Address: A numerical label assigned to each device on the internet. It tells computers where to find your website but is hard for people to remember like 192.168.1.1. Domain name: A human-readable address that points to an IP address, making it easy for visitors to find your site like "example.com". URL (Uniform Resource Locator): The full web address that leads to a specific page or resource on a website. It includes the protocol, domain and path like "https://www.example.com/products/item1". The domain is what people usually remember while the URL tells exactly where to go and the IP address is what computers use behind the scenes. Domain and URL best practices Choosing a clear easy-to-remember domain and keeping your URLs organized makes your site simple to navigate trustworthy and easy to share. Following a few best practices now can save you from problems later and help your website grow. Keep it simple and memorable: Opt for a domain name that is easy to spell and remember. Avoid complex words or unusual spellings. Reflect your brand: This might mean aligning your domain name with your brand identity. It should convey what your business is about. Choose the right domain extension: Select a top-level domain (TLD) that suits your business type, such as .com for commercial entities or .org for organizations. Learn more with our guide to domain extensions. Check availability: Make sure your desired domain isn’t already taken or too similar to existing brands. Avoid legal issues: Steer clear of names that might infringe on trademarks. Simplicity is key. Choosing a name with an easy spelling and pronunciation, ensures quick recognition and recall. A great business name captures attention, evokes emotion and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values. Daniele Pitkowski, Product Marketing Manager at Wix.com To register a .com domain, pick a trusted registrar like Wix, check if your name is available, give your details and complete the purchase. Buy a .com domain Managing your site URLs Effective URL management can improve your site's navigation, hierarchy and user experience. Its best to: Keep URLs descriptive: Use clear words that show what the page is about. Avoid long numbers or confusing characters. Skip unnecessary parts: Remove extra codes or session IDs that make URLs messy. Include keywords: Add words that match the page topic to help visitors and search engines understand it. Keep URLs short: Short addresses are easier to remember type and share. Use hyphens not underscores: Hyphens make your URLs easier for people to read. Stay consistent: Use the same structure across your site so visitors can get around easily. Redirect old URLs: If you change a URL, set up a redirect to avoid broken links and keep your SEO value. Organize by hierarchy: Group related pages under clear categories to make navigation simple. Avoid keyword stuffing: Use keywords naturally without overloading the URL. Plan for growth: Design your URL structure so it can expand as your site grows. Wix features for domains and URLs With Wix, managing your domains and URLs is simple so you can stay focused on your site. You can get a new domain through Wix or connect one you already own, keeping everything in one place. Every domain comes with an SSL certificate so your URLs stay secure with HTTPS. Wix also offers domain privacy protection so your personal info stays private from public WHOIS records, which anyone can view with a WHOIS lookup. You can set up subdomains for blogs, stores or landing pages without buying another domain. Page URLs are SEO-friendly by default (clean and readable), but you can customize them to keep things short and descriptive. If you ever change a page’s URL or switch domains, Wix supports 301 redirects so visitors and search engines always find the right place. You can transfer your existing domain into Wix for easier management and use bulk domain tools if you’re managing multiple sites. Plus, Wix lets you create custom, branded email addresses to match your domain. Domain vs URL FAQ Is my domain name my URL? Not exactly. Your domain name is part of a URL but a URL includes more—it shows the full path to a specific page and the protocol (like https://). The domain is the core address people use to find your site while the URL points to a specific location within it. Which part of a URL is a domain? The domain is the part that comes after the protocol (http:// or https://) and before any paths or parameters. For example, in "https://www.example.com/about", "www.example.com" is the domain. It identifies the website itself while everything after it points to specific pages or resources. Is .com a domain name? Not quite. .com is a top-level domain (TLD) which is the final part of a domain name. A complete domain name includes the second-level domain (like example in "example.com") and the TLD creating the full address people use to find your website. Do subdomains count as separate domains? Subdomains are part of your main domain, not separate domains. They act as extensions that organize different sections of your site like "blog.example.com" or "shop.example.com" without needing a new domain registration. They help with site structure but share the main domain’s branding and authority. Can I change my domain without breaking my URLs? Changing your domain will affect your existing URLs. To prevent broken links and maintain your SEO you should set up 301 redirects from the old domain to the new one. This way visitors and search engines are automatically sent to the correct pages. What’s the difference between a URL and a permalink? A URL is the full web address of any page including protocol, domain and path. A permalink is a type of URL that’s permanent and stable, usually for blog posts or articles designed to stay the same so links don’t break over time. Why do some URLs start with www and others don’t? The “www” is a subdomain that was traditionally used to indicate a website server but it’s now optional. Modern websites work just fine with or without it and many people choose to redirect one version to the other for consistency and SEO.

The perfect domain is just a click away: find your domain→ Domain name statistics continue to show just how essential the right domain name is for businesses, creators and anyone building a site in 2026. From explosive growth in new extensions to rising demand for short, branded domains, these data points reveal what’s working, what’s shifting and how to secure a domain that helps your brand stay competitive today and beyond. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: domain name statistics Here’s a quick snapshot of the most important domain name trends and statistics shaping branding and website strategy. Key highlights: Over 359 million domain names are registered worldwide. When you look at any TLD list, .com remains the most trusted and recognizable choice, with 160+ million registrations Short, branded URLs outperform long or keyword-stuffed names in memorability and direct traffic. 46% of small businesses say a custom domain increases credibility. Mobile users are 2× more likely to trust sites with a branded domain versus generic subdomain. The average domain is 11–13 characters long, and domains under 10 characters are significantly more memorable. Over 90% of successful startups (valued at $100M+) launched with a .com domain. More than 52% of domains host an active website, the rest are parked, branded placeholders or investment assets. Demand for AI-related domains grew 400%+ over the last three years. Get started by understanding what is a domain and learn how to register a domain so you can secure the perfect name for your brand. Top domain name statistics Global domain registration The dominance of .com TLD choices ccTLDs and regional domains Domain variety Renewal rates, registrations and domain lifecycle Market growth Legacy vs ccTLD vs ngTLD breakdown 01. Global domain registration: how big is the Internet's name space? Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics As of the first quarter of 2025, there are 368.4 million registered domain names worldwide, across all top-level domains (TLDs). That number reflects a net increase of 6.1 million domain names (≈ 1.7%) compared to Q1 2024, showing that growth continues despite a crowded domain market. Among that total: The combined registrations for .com and .net reached 169.8 million by end of Q1 2025. Country-code domains, known as ccTLD, accounted for 142.9 million registrations. “New” generic top-level domains (often called ngTLDs) reached 37.8 million registered domains in Q1, posting the fastest growth rate among major categories. What that means for your brand: Because there are hundreds of millions of already-registered domains, lock in your name, especially if it’s short, memorable or keyword-rich before someone else does. Pro tip: Use a domain name search tool or a domain name generator as soon as you have an idea in mind. Don’t wait, good names get snapped up fast. 02. The dominance of .com Despite the explosion of new TLDs, .com is still king. As noted, .com + .net account for 169.8 M domains globally. As of March 2025, .com alone stood at 157.2 million registrations. That said, the growth rate for .com/.net has slowed, while other segments (ccTLDs and ngTLDs) are growing faster. In Q1 2025, ngTLDs grew by roughly 13.5% year-over-year. Why this matters: .com remains the default, people expect it. As a result, using .com boosts perceived credibility, especially for global or long-term brands. But if your desired .com name is gone, alternatives like newer TLDs or ccTLDs can still work, especially if you pair them with strong branding, clear messaging and marketing. A rising number of domain owners are choosing ngTLDs (e.g. .tech, .store, .in) or ccTLDs for region-specific branding or creative expression. A .com won't make or break your brand, but it does boost credibility and recognition, especially for global audiences. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, product manager at Wix Not sure which extension fits your brand? Compare the differences in .com vs .org vs .net and choose the one that supports your long-term goals. 03. TLD choices The universe of domain extensions is broader than ever. As of early 2025: There are roughly 1,591 TLDs available globally. That includes generic TLDs (gTLDs), country-code TLDs (ccTLDs), infrastructure domains and special-use/test domains. The breakdown roughly sits at 1,249 gTLDs + 316 ccTLDs + test/infrastructure domains. That means, yes, you have huge flexibility today. Why it matters for you: With so many options, you’re not limited to “brandname.com.” You can choose a domain name + extension combo that reflects your niche, tone or geographic focus. This opens opportunities to build more creative, brand-aligned identities online. But more choices also mean more competition, so make sure your domain remains easy to type, spell and remember. Pro tip: If your business operates in multiple regions, securing both .com and your key country TLD can protect your brand identity. Because there are so many types of domains, using the right search tools and filters matters. The best domain registrar (or aggregator) can help you sift through available extensions efficiently. 04. ccTLDs and regional domains As of Q3 2025, global registrations for country-code top-level domains (ccTLDs), domains tied to particular countries (like .uk, .de, .cn), stood at 144.8 million. That’s a steady rise from 142.9 million in Q1 2025. Country extensions like .uk, .de, .fr, .ca and .nl continue to grow steadily. Germany (.de) and China (.cn) consistently rank among the largest ccTLD markets. Why this is interesting: The most popular domains suggests many businesses and individuals still prefer regional domains when their audience is local. A ccTLD signals “this site is for people in my country,” which can build trust and relevance. For multilingual sites or companies operating internationally, ccTLDs can help with geo-targeting and portraying local presence. 05. Domain variety The domain landscape is no longer just .com, .net, .org and a handful of ccTLDs. As of Q1 2025, “new” generic TLDs (ngTLDs), including creative extensions beyond the traditional ones, had 37.8 million registrations globally. This represents a year-over-year growth of 13.5% for ngTLDs. What this growth means: With more ngTLDs available than ever, there’s huge flexibility to pick a name that aligns with your brand, niche or industry (e.g. .shop, .coach, .guru, .xyz domain). For startups or creative projects, ngTLDs offer a way to get meaningful, available domain names without competing for saturated .com inventory. That said, newer TLDs generally have lower renewal rates compared to legacy ones, so they’re more popular with speculative or short-term projects. Learn more: How long should a domain name be? 06. Renewal rates, registration and domain lifecycle Use this image: Free for commercial and non-commercial use. Please include attribution with a link to: https://www.wix.com/blog/domain-name-statistics The steady increase in total domain registrations doesn’t always mean active websites, domains go through cycles (learn more about: domain lifecycles). The Q1 2025 report shows: .com/.net renewal rate estimate: 75.3%. Other legacy gTLDs (excluding .com/.net): renewal estimate ~ 74.3%. ngTLDs: lower renewal estimate, around 34.2%. Implications: Legacy domains remain stable, many owners keep them long-term. ngTLDs see a lot of churn, a substantial portion might be speculative, short-term or parked domains. If you register a domain (especially an ngTLD), plan for renewal and long-term maintenance if you want it to truly represent your brand. A good domain isn’t just about buying it, domain name management matters for brand consistency and SEO health. Explore more: How to get a free domain Cheapest domain extensions How to check if a domain name is available How much does a domain cost? How to buy a domain The worst domain name advice you should definitely avoid 07. Market growth The global domain name base grew from 368.4 million at the end of Q1 2025 to 378.5 million by Q3 2025. That’s an increase of 10.1 million domains in two quarters, showing robust demand and ongoing expansion. That uptick includes growth across all major categories: ccTLDs, legacy gTLDs and ngTLDs. What to take away: More people: businesses, creators, side-projects are claiming online real estate. As supply rises, competition for short, memorable, high-value domain names is intensifying. If you’re thinking of creating a website, act sooner rather than later since availability can shrink quickly. This growth reinforces that choosing how to buy a domain (and when) remains a strategic decision, especially for long-term brand building. 08. Legacy vs ccTLD vs ngTLD breakdown Based on Q3 2025 numbers: Combined .com/.net registrations: 171.9 million. ccTLD registrations: 144.8 million. ngTLD registrations: 42.9 million (noting the greatest year-over-year growth among categories). That puts roughly 45% of domains in legacy gTLDs, 38% in ccTLDs and 11–12% in ngTLDs (with remaining share likely in test/infrastructure domains or very niche categories). What this mix says: Legacy domains remain important, they still represent the largest single block. ccTLDs are very prominent: many regional players still trust and use country-specific domains. ngTLDs are growing fast, but remain a minority. That means memorable ngTLD names might retain more value long-term, especially if marketed well. Learn how free web hosting, a free website builder and the latest web hosting statistics fit into the bigger picture. Domain name statistics at a glance Stat category Key number/insight Total domains registered 359M+ Number of .com domains 160M+ Average domain length 11–13 characters Preferable length for memorability Under 10 characters Businesses saying domain boosts credibility 46% Users who trust branded domains more 2× more likely Startups using .com 90%+ Domains with active websites 52.3% Growth in AI-related domains 400%+ What domain name statistics mean for brand and builders From the data above, a few clear patterns emerge and they matter whether you’re building a site, looking to launch a business or simply exploring what are custom domains and how they work: Scarcity of desirable .com names: With a huge and growing number of registrations, many short and memorable .com names are already taken. That means if you wait, chances are your first choice is gone. Opportunity in ngTLDs and ccTLDs: Because so many free domain alternatives and creative TLDs exist today, niche brands, local companies and new creators can secure names that match their positioning, often at more flexible domain pricing. Long-term retention matters: Legacy domains (.com/.net and traditional gTLDs) show high renewal rates. These are ideal for anyone planning to build long-term credibility, set up a business email or stay consistent across channels. Brand-focused names win over keyword-heavy ones: As the domain space fills up, brandable domains win. Short, clear names are easier to remember and easier to protect, especially important if you’re researching how to trademark a domain name. Domain management is non-trivial: With high churn among ngTLDs, managing your domain correctly matters. Keep renewals on time, monitor domain security and use tools like whois lookup to confirm ownership details or protect your information. “A good domain name does more than just get you online, it makes your brand memorable and credible. When people see a clean, professional domain, they’re more likely to click and more likely to come back.” - Ofir Gvili, domains PMM at Wix Remember, purchasing a domain is more than just an upfront cost. Good domain strategy involves careful selection, domain privacy protection, renewal planning and branding. Learn more: What is Wix domains? Is Wix a domain registrar? Does Wix offer free domains? How to buy a domain from Wix How to create a business email How domain name statistics should shape your domain strategy Based on these numbers and trends, here’s how to approach choosing, registering and managing your domain in 2025, especially as you consider how many domains are there and how competitive the name space has become: Act early: If you find a good domain, register it fast. With rising registrations, hesitation usually means losing the name you want. Prioritize brandability: Short, memorable names are your best long-term asset. They’re easier to protect, easier to build domain authority and more scalable than keyword-stuffed alternatives. Explore beyond legal TLDs: Don’t rely solely on .com. If a name fits your niche or audience, ngTLDs and ccTLDs can offer availability, creativity and sometimes stronger alignment with your website infrastructure . Treat your domain as a long-term asset: Plan for renewals, privacy, DNS upkeep and ongoing management. This matters regardless of whether you use a traditional TLD or a more modern extension. Choose a reputable registrar: Research how to choose a domain name registrar before purchasing and make sure your provider supports strong domain security, clean DNS tools and clear pricing. Search smart before you buy: Use domain name search tools and whois lookup utilities to avoid collisions, typos or legal issues. These checks are essential when deciding how to choose a domain name in a crowded market. Secure variations & protect your brand: If applicable, purchase multiple domains, extensions or variations to prevent impersonation and maintain consistency across markets. Learn how to redirect a domain so everything points back to your primary site. Use tools to spark ideas: If you're stuck, the best domain name generators can help you brainstorm short, brandable options that aren’t already taken. Explore more statistics: Small business website statistics Blogging statistics Affiliate marketing statistics Social media statistics Marketing statistics Web design statistics Why trust Wix's experts? When it comes to domains, website building and online growth, Wix’s in-house experts work directly with the data that shapes the web. Our teams analyze real user behavior across millions of sites, track domain trends in real time and collaborate with industry partners to ensure every insight is accurate, practical and up to date. Whether you're choosing a domain or planning your full online presence, you’re getting guidance backed by hands-on experience and trusted, industry-standard sources. Sources: Verisign Domain Name Industry Brief Domain Name Industry Brief Quarterly Report Q1 Domain Name Industry Brief Quarterly Report Q3 The Domain Industry News Magazine NiceNic Business Wire Domain name statistics FAQ How much does a business email cost? The price varies by provider, but how much does a business email cost? typically ranges from a few dollars per month to premium tiers with advanced security and storage. Many platforms bundle domain, hosting and email together to keep everything under one plan. What's the best domain extension for a personal website? For most people, What's the best domain extension for a personal website? usually comes down to .com because it’s widely recognized and easy to remember. Alternatives like .me or .site can also work well for personal brands if your exact name isn’t available. What's the easiest way to get a domain? The simplest option is to register it directly through your site builder. This eliminates third-party management and DNS complexity, making what's the easiest way to get a domain? a matter of clicking once during website setup. How many domains are there? Industry reports show that how many domains are there? exceeds 350 million registered domain names globally, spanning .com, new gTLDs and country-code extensions.

Get your professional business email address→ Customers, partners and suppliers can easily spot the difference between a free Gmail address and a professional email on your own domain. Switching from a generic account to you@yourbusiness.com adds credibility but comes at a cost. Business email pricing isn’t one-size-fits-all. A single account might only cost a few dollars a month, while multiple users or extra features can drive up the price. So how much should you expect to spend and how can you set up an email that’s professional, functional and budget-friendly? Get your business email up and running fast. Wix provides built-in security, plenty of storage and real-time tools to help you stay on top of your work. Everything’s backed by 24/7 support so you can focus on growing your business. TL;DR: how much does a business email cost Business email costs depend on the provider, number of users, storage and extra features. Choosing the right plan, starting small and bundling services like email, domain and website management can help save money. Here’s what we’ll cover: What business email is and why it matters Factors that affect email costs Hidden fees like domain renewals and extra storage How to choose the right plan for your team Security, management and collaboration features included How to scale accounts as your business grows How Wix business email can save time and money What is a business email? A business email is an email address that uses your custom domain name. Having a business email helps you look more professional and builds trust with your customers. Plus a business email usually comes with more features than a free account. This includes better security, more storage, collaboration tools and integration with your website and other business apps. You can also connect multiple users under the same domain. The price of your business email will depend on which extras you choose. Learn more: How to create a business email Explore more: What is a business email? How to set up a business email Factors that affect the cost of a business email Understanding what drives the cost of a business email helps you plan your budget and avoid surprises. Different providers, domains, user counts and extra features all impact what you’ll pay each month or year. Email provider The provider you pick shapes what you'll pay. There are free options out there, but they usually cap your storage, block custom domains or show ads—which just doesn’t look professional. Paid plans start at just a few bucks each month and grow with your team size and the features you want. Say you’re a solo entrepreneur—you might grab a plan for $5/month with one email account, 10 GB of storage and basic security. Running a small team of five? You’ll pay $25–$30/month for five accounts and extra storage, simple as that. On top of regular emailing, paid providers often toss in some extra tools like advanced security, spam protection or smooth integration with your website and favorite business apps. If you already use the Wix website builder, rolling your email, domain and website hosting together makes setup a breeze, reduces separate bills, and keeps everything in one place. Custom domain A custom domain is at the heart of a professional email. Prices vary depending on how catchy or short your domain is and the extension or TLD (top-level domain) you choose. Most domains have a yearly renewal fee too, which is good to keep in mind for your budget. For small businesses, the yearly domain name cost is pretty minor compared to the trust it earns. Paying $15–$20 a year for a clean, branded domain is a small spend for a polished professional image. Learn more: What is a domain How to choose a domain name What is a TLD How to register a domain name Number of users Every email account adds a monthly or yearly charge. If you’re flying solo, that’s cheap. Add team members and the cost grows fast. A founder kicks off with one account at $6/month. When the team hits four people, that’s $24/month total. Some businesses sidestep extra costs by sharing a general inbox for customer questions until they really need more accounts. Planning ahead is smart—not every role needs a separate email. Sharing inboxes or using forwarding can keep your paid account number down. This way, you save money but still keep emails looking polished and professional. When choosing your business email name idea, think about the part before the @ and how it matches your domain. Using your name adds a personal touch while your business or brand name builds recognition. Industry or product-based names highlight what you do, and adding a location or role helps keep things organized. Addresses like team, info, support and sales make it simple for clients to connect with the right person. Storage and advanced features Storage doesn’t always get the attention it deserves, but it can raise the cost. If you’re sending big files or saving long threads, you could outgrow the basic plan’s allowance. Most providers charge a bit extra when you need more storage. Here’s a real-world snapshot: a design studio goes with 15 GB storage per account for $6/month. After a year and a stack of files, they bump it to 50 GB for another $3/month per account and turn on advanced spam filters for $2/month per account to keep client emails safe. Bonus features like encryption, priority support, backup and spam filters can nudge up your fee too. You don’t need them all at once, but they’re well worth it if you’re dealing with sensitive info or want to keep everything running smooth. Need a business email? Handle everything in one place with Wix’s drag and drop website builder. Hidden or extra costs of business email Even with a paid business email plan, extra expenses can pop up that impact your budget. Knowing about them upfront helps you avoid surprises and plan smarter. Domain renewal fees Custom domains require annual renewal, with prices varying based on the domain extension and popularity. Standard domains usually renew for $10–$20 per year, which covers most small businesses’ needs. Premium or short domains often cost more to renew, sometimes exceeding $50 annually, depending on demand. Take, for example, a small online store that purchases a business email. While the domain itself is affordable, the store also needs multiple email accounts, which increases the total yearly cost. If the domain expires, the business risks losing the professional email addresses tied to it. This is why budgeting for renewal is crucial, especially since renewal costs are often higher than expected. Extra storage and advanced security Your paid plan will usually come with a set amount of storage and standard security. But as your business grows these limits might feel a little tight. If you’re sending large files high-resolution photos or a lot of attachments you may need extra storage. Similarly premium website security features like encryption advanced spam filtering or malware protection can cost a few extra dollars per user each month. Email setup or migration fees Switching from a free email provider or combining multiple accounts can come with a one-time fee. This fee usually covers importing old emails, setting up your domain and making sure everything works properly. It might seem optional but skipping this step could mean losing messages, missing client emails or dealing with technical issues down the line. For example, a photography business moves from Gmail to a custom domain email. Migrating hundreds of client emails costs a one-time fee of $50 for setup help. It’s an upfront expense but now the business has all its emails in one place making it easier to manage clients and look professional. Other potential hidden costs Premium support: Some providers charge extra for priority customer support which can be helpful if your business relies heavily on email. Collaboration tools: Shared calendars, task management or integrated apps sometimes come as paid add-ons. Compliance or legal features: Businesses handling sensitive client information like financial or health data may need additional security or compliance options, adding to monthly costs. Can you get a business email for free? You can create a business email for free in some cases, but free options often come with trade-offs. Many limit storage, don't include a custom domain or require extra technical setup. Some businesses also use email forwarding to send messages from a professional address to a personal inbox, which can work when you're just getting started. While these solutions reduce upfront costs, they usually lack the tools needed to manage business communications as you grow. When paying for business email makes sense A paid business email typically includes better security, larger storage limits, spam protection and administrative controls for managing multiple users. These features become important when you're handling customer inquiries, sending contracts or collaborating with team members. A good way to approach business email is to think about your current needs and future growth. If you're launching a side project or testing a business idea, a basic setup may be enough. Once you're communicating with customers regularly, managing appointments or working with a team, upgrading to a dedicated business email solution can help you stay organized and present a more professional image. Picking the perfect business email plan Choosing the right business email plan means finding the features and costs that fit your needs. The goal is to stay professional, secure and organized without paying for extras you won’t use. Figure out what you really need for your business email Before you make a move, take a moment to think about what your business actually needs. Number of users: How many people on your team need their own email accounts? Not everyone has to have one—a shared inbox or a forwarding address can handle general questions just fine. Storage needs: Think about the files you send. If it’s things like contracts or big images, you’ll want a plan with plenty of storage. Security and features: Got sensitive info to protect? Go for plans with spam filters, encryption or automatic backups. Take a look at bundled business email options Bundled plans keep things easy and can help your wallet too. Some providers let you manage email, website hosting or domain stuff all in one go for a set monthly or yearly fee. When you compare bundles, don’t just look at the sticker price. Check what features, storage, support and domain renewals are included. Sometimes paying a little more upfront can save you money over time by covering the essentials. Start small and grow your business email with confidence It’s smart to begin with only what you need, then add more as your business grows. Most plans make it easy to upgrade users, storage or security whenever you’re ready. Starting off simple helps you avoid surprise expenses and gives you room to see how your business actually uses email. How a Wix business email can save you money A Wix business email comes with features that save your business time and money. By combining email, domain and website management into one plan, it cuts down on extra services and helps you budget. Money-saving perks of a Wix business email All-in-one management: Keep your domain, website and email in one place, reducing extra subscriptions and surprise bills. Lower setup costs: You won't need to hire IT help to connect your email or configure security settings. Predictable renewals: Bundled services make budgeting easier and prevent costly lapses. Scalable accounts: Add users only when needed so you don't overpay for unnecessary plans. Built-in tools: Forms, chat and customer features reduce the need for paid apps. Reduced downtime: Integrated domain and email setup lowers the risk of costly email outages. Custom emails for your team Give everyone on your team their own custom email address with Wix. It helps keep communication clear and your business looking its best. Everyone can schedule emails, write faster with Google Smart Compose and work together on documents, spreadsheets and presentations in real time. Plus, you can easily add or remove users as your business grows, so you only pay for what you need. Security and email management Your Wix business email includes built-in phishing and spam protection to keep your team safe. You can also control how emails are routed and delivered. For example, messages from unknown senders can go to a catch-all address instead of bouncing back to keep your inbox organized and secure. Google Workspace features through Wix Wix integrates Google Workspace into your email, giving you access to Calendar, Drive, Docs, Sheets, Slides, Meet and Chat all in one place. Store files securely starting at 30GB per user, schedule meetings and collaborate with your team in real time. Keeping everything on one platform eliminates the need for extra apps and subscriptions, saving you money and simplifying management. How much does Wix business email cost? The cost depends on the Google Workspace plan you choose. Plans are billed per user, and you can pay monthly or yearly. You don’t need a Wix Premium plan to get email since it’s sold separately. Each plan includes: A custom email address with your domain Anti-phishing and spam protection Cloud storage from 30GB to 5TB per user Access to Gmail, Drive, Docs, Sheets, Slides, Calendar, Meet and Chat Gemini AI productivity tools Security features like 2-step verification and endpoint management 24/7 support through Wix Learn how to build a website of your own from scratch. Is the cheapest business email worth it? The lowest-priced business email plan can be a smart choice if it covers the essentials you actually need. For many freelancers, consultants and small businesses, a basic plan with a custom domain, reliable email delivery and standard security features is enough. That said, the cheapest option isn't always the least expensive in the long run. Limited storage, fewer security controls or a lack of administrative features can create challenges as your business grows. If employees constantly run out of storage or important messages are harder to manage, productivity can suffer. Upgrading later may solve these issues, but it's worth understanding the limits of your plan before committing. Instead of focusing only on monthly price, compare the overall value. Look at storage limits, security features, customer support, user management tools and how easily you can add accounts in the future. Business email cost FAQ Is it worth paying for a business email? Yes. A professional email with your own domain builds trust with clients and keeps your communications organized. It also often includes security, storage and collaboration tools that free personal emails don’t provide. Is a business email address free? You might find some free business email services but they usually have limits like less storage, no custom domain or ads in your messages. Paying for a business email gives you full control, security and features made for professional use. How do I get a business email for my LLC? You can get one by registering a domain for your LLC and signing up with a business email provider like Google Workspace through Wix. Once set up, you can create addresses for yourself and your team like info@yourcompany.com and manage them all in one place. Is Gmail ok for a business email? A free Gmail account is fine for personal use but it can look less professional for your business. When you get a business email with Google Workspace you can use your own domain and get access to extra features security and organization tools.

The perfect domain is just a click away: find your domain→ The .xyz domain has gone from an unknown extension to one of the internet’s most recognizable alternatives to .com. Used by startups, creators, tech companies and global brands, it offers a short, modern web address without many of the availability challenges that come with traditional domain extensions. But what exactly is a .xyz domain, who uses it and is it the right choice for your website? Here’s what you need to know. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: what is a .xyz domain? The .xyz domain is a flexible web extension used across startups, creators, tech companies and Web3 projects. It became widely known after Alphabet launched abc.xyz and is often chosen for its availability, affordability and branding freedom. Search engines treat it like any other generic domain, and safety depends on the individual website, not the extension itself. You’ll learn What a .xyz domain is and how it works as a standard web extension What the name .xyz means and why it was created Who uses .xyz, from startups to crypto and global brands Why people choose it, including availability, pricing and branding flexibility How search engines treat .xyz domains in SEO How to judge if a .xyz website is trustworthy How to register and manage a domain for your project What is .xyz domain? A .xyz domain is a generic top-level domain (TLD) that can be registered and used for virtually any type of website. Like .com or .net or .org, it functions as the ending of a web address and helps users find your site online. The .xyz extension is operated by XYZ.COM LLC, the official registry operator responsible for managing the domain. CentralNic provides the technical registry infrastructure and backend services that support its operation. Today, .xyz is used by businesses, startups, creators and individuals around the world as an alternative to more traditional domain extensions. Read more: What is net domain What is a .io domain Is .shop a good domain What is .ai domain What does .xyz mean? The .xyz domain name doesn't have a specific meaning tied to an industry, location or purpose. Instead, it was designed as a universal domain extension that anyone can use. The name comes from the last three letters of the alphabet—X, Y and Z—which makes it simple to remember and easy to recognize. The extension was launched in 2014 by developer Daniel Negari and later approved by the Internet Corporation for Assigned Names and Numbers (ICANN). Unlike extensions such as .edu for education or .gov for government organizations, .xyz is intentionally open-ended. This flexibility allows businesses, creators, startups and individuals to use it for almost any type of website. The name also reflects a modern identity. According to its creator, .xyz was inspired by Generation X, Generation Y (Millennials) and Generation Z, making it a domain designed for a broad and diverse online audience. Who uses .xyz domains? The .xyz extension attracts a wide range of users, from startups and technology companies to creators, entrepreneurs and blockchain projects. Its flexible branding and strong availability make it appealing to organizations and individuals looking for alternatives to traditional domain extensions. Startups and technology companies Many startups and technology-focused businesses choose .xyz because it feels modern and offers greater naming flexibility than crowded extensions like .com. It has become particularly popular among companies building software, AI tools and emerging technologies. A major milestone came in 2015 when Alphabet, Google's parent company, launched its corporate website at abc.xyz. The move gave the extension global visibility and demonstrated that large organizations could confidently use a .xyz domain. Web3 and crypto projects The .xyz extension has become closely associated with Web3, blockchain and cryptocurrency communities. Projects such as Block, Mirror and Dune use .xyz domains as part of their branding, helping them signal innovation and a connection to the decentralized web. The extension also gained traction through its partnership with Ethereum Name Service (ENS), which helps connect traditional domain names with blockchain-based identities. Creators, entrepreneurs and individuals Beyond technology companies, .xyz is used by creators, freelancers, founders and personal brands. Because many short and memorable names remain available, users can often secure a domain that closely matches their name, business or project. How to use ChatGPT to find a Wix domain. Why do people choose .xyz domains? Better domain availability: Many popular .com domains have already been registered, while .xyz often offers a wider selection of short, memorable and brandable names. A modern and innovative image: The .xyz extension is frequently associated with startups, technology companies and Web3 projects, helping brands project a forward-thinking identity. Lower registration costs: .xyz domains are often available at competitive introductory prices, making them an attractive option for startups, entrepreneurs and side projects. SEO performance comparable to other TLDs: Google treats .xyz like other generic top-level domains, meaning rankings depend on factors such as content quality, authority and user experience rather than the extension itself. Branding flexibility: Because .xyz is not tied to a specific industry, location or purpose, it can be used by businesses, nonprofits, creators and individuals across a wide range of fields. How to register an .xyz domain You can choose from more than 400 domain extensions when making a Wix website, from .art to .xyz. And of course a domain name needs to be available for you to use it, Wix also offers a domain name search that can show whether someone has already claimed your desired domain name, and if so, whether a similar domain name is available. If you’re unsure which domain name to pick, the domain name generator can provide ideas. Just enter a keyword and it will suggest available domain names based on your input. It’s a simple way to explore different options and find a name that fits your needs. You may also want to consider a subdomain, or a prefix added to a domain name to help navigate and organize sections of a website, often to manage site areas like online stores or blogs. Subdomains operate as entirely different websites, allowing the owner of a site to target specific content that differs from the root domain. While “www” is the most common subdomain, you can also consider options like “support,” “store,” or “blog,” when registering your .xyz domain. Learn more: How to choose a domain name How to transfer a domain name Cheapest domain extensions Are websites with .xyz safe? Websites that use a .xyz domain are generally just as safe as websites using .com, .org or other popular domain extensions. The domain extension itself does not make a website more or less secure. Website safety depends on factors such as SSL certificates, security practices, software updates and the intentions of the site owner. A legitimate business can operate a safe and trustworthy .xyz website, just as a malicious actor can misuse any domain extension. Before sharing personal information or making a purchase on any website, look for signs of trust such as: HTTPS in the website address A valid SSL certificate Clear contact information Transparent policies and business details Positive reviews and a professional website design Learn more: How to get an SSL certificate How much does an SSL certificate cost? Best SSL certificate providers Domain registration with Wix Wix offers more than 400 domain extensions, giving you more flexibility to find a web address that fits your business, brand or target audience. As an ICANN-accredited domain registrar, Wix lets you search, register and manage domains ranging from classic options like .com and .net to newer industry-focused extensions, all in one place. Beyond registration, Wix includes built-in tools for DNS management, domain security and private registration, along with a free SSL certificate to help protect your site and visitors. You can also create a custom business email, get a free one-year domain voucher with eligible annual plans and access 24/7 support whenever you need help managing your domain. Ready to secure your domain? Search for your perfect name and register it in just a few clicks with Wix.

The perfect domain is just a click away: find your domain→ Changing your domain name can open the door to new opportunities, but it also comes with SEO risks. Without proper planning, you could lose rankings, traffic and visibility. This guide shows you how to move to a new domain while protecting the SEO value you've already built. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: How to change a domain name You can change your domain name without losing all of your SEO value, but the process requires careful planning. The most important steps are choosing the right new domain, setting up proper redirects, updating your website and notifying search engines about the move. In this guide, you'll learn: How to change your domain name step by step How to migrate your website to a new domain How to set up redirects correctly How to notify Google about your domain change How to protect your SEO rankings and traffic Common risks and mistakes to avoid What happens to your old domain after the switch When changing your domain name makes sense for your business Can you change a domain name? Yes, changing your domain name is possible. Once a domain name is registered it cannot be changed. After purchase, it's stored in Domain Name System (DNS) databases and can no longer be modified. Existing domain names can only be transferred between different owners. To change a domain name, you will need to purchase a new one and link it to your website. Learn more: What is a domain name? How to change a domain name Choose a new domain name Back up your website content Research your domain host’s features Start the migration from one domain to the other Update DNS settings Redirect your old website to your new domain name Update your website content Inform Google and other search engines about your domain name change 01. Choose a new domain name When choosing a domain name, it's essential to consider your brand identity, business goals and SEO impact. Ideally, you want the new domain name to be as close to your old one as possible so that users can easily find and recognize your site. However, if you are rebranding or changing direction significantly, consider exploring various types of domains to find one that aligns with your new path.. Some tips for choosing a new domain name: Keep it short, simple and easy to remember Use keywords related to your business or industry Avoid using numbers or special characters Check for availability on social media platforms Use a relevant domain extension. 44.4% of global websites use a .com TLD, making it the most popular. As Borets Stamenov, the Co-Founder & CEO of SeekFast shares: "Pick something you can say out loud once and people instantly remember it—no weird spellings, no dashes, nothing you have to clarify or repeat. Every extra explanation costs you traffic later." Use a domain name generator if you need help coming up with an idea. Already have an idea? Check the availability with a domain name search tool. 02. Back up your website content Before making any changes back up your website content and download it to your computer. This ensures that if anything goes wrong during the domain change process, you can easily revert to a previous version of your site. Backing up your website content ensures you can restore it if anything goes wrong during the migration process. This step is critical for safeguarding your site and avoiding potential downtime. Choosing the right approach for backing up your website content depends on several key factors: your preferred website platform, whether your site is self-hosted or managed and who your domain provider is. Take your time to understand the process—it's crucial for safeguarding your content. 03. Research your domain host’s features Before proceeding, check whether your current website builder or hosting website offers the flexibility to change your domain name. If this option isn't available, you can acquire a new domain name elsewhere and transition your website's content to your new domain. If you’re considering transferring your domain to a new registrar, check your current provider’s transfer process and ensure your domain is unlocked and ready for migration. Learn more about how to register a domain name and the top domain registrars. Find the domain owner and registration details for a website with a Whois domain lookup. 04. Start the migration from one domain to the other Depending on your website platform and hosting provider, the process of migrating from one domain to another may vary. Look into the knowledge base articles of your hosting platform to learn more about the process of migrating. Additionally, some hosting providers offer tutorials or support for this specific task. Some platforms have a built-in option to easily switch domains, while others may require manual steps such as updating file names or database information. Keep both domains and hosting paid up for the entire time you are migrating. Some migrations can take a few hours, but sometimes it can take up to five days depending on your hosting provider. 05. Update DNS settings Make sure to modify your DNS records to point it to your new domain. This step ensures your website is accessible to visitors without any issues. Depending on your domain registrar, you may need to update A records (linking your domain to an IP address), CNAME records (connecting subdomains to your main domain) or other settings like MX records for email. Follow the specific instructions from your domain registrar or hosting provider as the process can vary. Keep in mind DNS changes can take some time to fully update, so your site might not be instantly available on the new domain. Take a moment to double-check everything to ensure a smooth transition. Don’t forget about your SSL certificate either. SSL (Secure Sockets Layer) is crucial for encrypting data between your website and its visitors, boosting security and trust in your site. If your old domain included an SSL certificate, you’ll need to get a new one for the new domain, as SSL certificates are tied to specific domain names. The good news? Wix provides free SSL certificates for all domains hosted on their platform, so you can ensure your new domain is secure without any extra hassle. This not only safeguards your visitors’ data but also helps eliminate browser security warnings and presents a professional, trustworthy online experience. Learn more: How to get an SSL certificate How much does an SSL certificate cost? Best SSL certificate providers 06. Redirect your old website to your new domain name Once your new domain is up and running, it's important to redirect your old website traffic to your new domain. This ensures that users who may have bookmarked or saved links to your old domain will still be able to reach your site with minimal disruption. This step also helps search engines understand the change in domain name and update their index accordingly. A 301 permanent redirect in your hosting settings is the best way to announce your site’s move. It tells search engines the change is permanent, preserves the SEO strength of your old pages and transfers it to the new ones. Plus, it helps you avoid “404 page not found” errors and ensures a smooth experience for your visitors. Most host providers offer detailed instructions on how to implement a 301 redirect from your old domain to your new one. You'll typically find these instructions in the help section of your host provider's website or by contacting their support team. 07. Update your website content Once your new domain is live, it’s crucial to ensure all website content reflects the change to avoid confusion and maintain a professional appearance. Start by updating all internal links, headers, navigation menus and any other references to the old domain, ensuring they now direct to the new domain name. Don’t forget to check less obvious areas like footer links, metadata and embedded scripts or forms that might still reference the old domain. This step is essential to prevent broken links, maintain a seamless experience for your users and avoid losing valuable traffic. Next, update your new domain across external platforms like social media profiles, email signatures and directory listings. This not only strengthens your brand identity but also helps search engines recognize and prioritize your new domain. 08. Inform Google and other search engines about your domain name change To ensure that your SEO rankings are preserved during and after the domain change, it's essential to inform Google and other search engines about your new domain. This will prompt them to update their index with your new domain name and avoid any significant drops in traffic or rankings. Changing your domain name can lead to a temporary loss of Google rankings, typically lasting at least three months, with recovery potentially taking up to six months or more. Monitor your website traffic and search engine performance closely after the change to ensure everything is functioning as expected. Use tools like Google Analytics and Search Console to track any fluctuations. Regardless of the website platform you’re using, submit a change of address request through Google Search Console to officially notify Google about the switch. Submit a new sitemap in Search Console to help search engines crawl and index your new domain more efficiently. The process is simple and ensures your site gets re-indexed quickly. Read the full step-by-step instructions for doing this on the Google Search Console Help page. Additionally, you should also update your new domain name in other online directories or listings, such as social media profiles, business listings and online review sites. Domain name change checklist Step What to do ✓ Choose a new domain name Pick a short, memorable name that fits your brand and is available. ✓ Back up your website content Save all your site files, images and databases to ensure nothing gets lost. ✓ Research your domain host’s features Check for redirect tools, DNS access and any transfer rules. ✓ Start the migration Register your new domain and copy your website content to it. ✓ Update DNS settings Point your new domain to your hosting server to make it live. ✓ Redirect your old website Set up 301 redirects to send visitors from old URLs to your new domain. ✓ Update your website content Replace old domain links and mentions throughout your site. ✓ Inform search engines Use Google Search Console’s Change of Address tool and resubmit your sitemap. Tips to keep your SEO rankings during a domain change Changing your domain name is a significant move that requires careful planning and execution to ensure a seamless transition. Strong SEO rankings are more important than ever, as the top organic search result receives 19 times more clicks than the top paid search result. By maintaining your rankings, you can maximize traffic and visibility during your domain change. Here's how to navigate this process smoothly, ensuring your audience stays informed and your website continues to perform well. Tell customers about the new domain Be sure to inform your customers and followers about the upcoming domain change. This can be through social media, email newsletters or a blog post on your website. The more you communicate with your audience about the change, the less likely they are to be caught off guard and potentially lose trust in your brand. Monitor traffic and rankings Seeing a slight dip in traffic at first is normal; however, if you see a significant decrease in traffic or rankings, it is likely an indication that something is wrong. Keep an eye on your website traffic and search engine rankings before, during and after the domain change. This will allow you to quickly identify any issues that may arise and address them promptly. Wix websites come with Wix Analytics or you can use tools like Google Analytics and Google Search Console to track your website's performance. Update internal links Make sure to update all internal links on your website to reflect the new domain name. This includes links within your content, navigation menus and footers. Don’t forget less visible areas like metadata, canonical tags, embedded forms, images and downloadable files (like PDFs). To make the process easier, use a site crawler or link checker to catch any missed links. Keeping everything consistent not only prevents broken paths but also helps preserve your SEO rankings and creates a smooth experience for your visitors. Do an audit for backlinks Backlinks are an essential factor in SEO rankings and they can be negatively affected during a domain change if not handled correctly. Use a backlink checker tool to identify all the websites linking to your old domain and reach out to them to update the links with your new domain name. This will help preserve the value of those backlinks for your website. Forward emails to your new domain If you use a custom business email address with your old domain (like yourname@olddomain.com), set up new email addresses under your new domain and forward messages from the old ones. This keeps communication seamless and makes sure you don’t miss anything important during the transition. Reasons to change a domain name Choosing to change the domain name could be a tough decision but here are some benefits of having a relevant and catchy domain name. Rebranding efforts One of the most common reasons for changing your domain name is to align with a rebranding effort. A new and improved brand image can bring in more business and a catchy domain name that reflects your brand's values and personality can be a valuable asset. For instance, consider a boutique coffee shop known as "BeanThereCoffee" deciding to broaden its appeal beyond coffee to include a wider range of beverages and baked goods. The owners decided to rebrand to "BeanThereCafe" to reflect the expanded focus. This strategic move not only aligns the domain name with the business's current operations but also sets the stage for future growth. Business relocation or expansion If your business is changing to a new location, it may be beneficial to change your domain name to reflect that expansion. This can make it easier for potential customers in those areas to find and remember your website. With a variety of country code top-level domains (ccTLDs) available, consider selecting the right one when moving abroad or expanding your business internationally. This choice can significantly enhance your online identity and connect more effectively with local audiences. It's a smart move for any website owner looking to make a mark in a new market. For instance, imagine a UK-based e-commerce brand that has successfully captured the local market and is now looking to expand its reach into Mexico. Initially operating under a .co.uk domain, they decided to adopt a .mx domain for their Mexican audience. The business has evolved As your business grows, you may find that your current domain name no longer accurately represents what your brand has become. Changing to a more relevant and suitable domain name can help attract the right audience and better reflect your company's values and offerings. Consider the scenario where a tech startup originally branded itself around its flagship product, a smart home device with a .net domain. As the company evolves, it shifts towards offering a wider array of smart technology products and solutions, not just home devices. To reflect this broader vision and appeal to a more global audience, the company decides to transition to a more inclusive and universal .tech domain. This Top-Level Domain (TLD) change from ".net" to ".tech" not only signifies the company's expansion beyond home gadgets but also aligns its online presence with the tech industry at large. This strategic move can enhance brand perception, making it more relevant and attractive to potential customers and partners interested in the latest technology solutions. Explore more domain extensions: .com, .info, .org, .co, .ai and country-specific extensions such as .mx, .ch, .de, .be, .nl. or .co.uk. Legal issues or conflicts with existing domain name In some cases, businesses may be forced to change their domain name due to legal issues or conflicts with an existing domain name. This may be due to trademark infringement, copyright violations or a similar domain name being used by a competitor. In such cases, it's essential to take prompt action and change to a new domain name to avoid potential legal complications. An ideal domain name is available If you come across an ideal domain name that wasn't available when you first started building your website, it may be worth changing to it. A shorter, more memorable and relevant domain name can have a significant impact on your website's success. As Jessica Henderson, founder of Sell My House Fast Houston TX shares: “I started with a basic $12 domain name but quickly realized I needed something more memorable for our Houston market, so I now pay about $85 annually. After switching, we've seen better organic search results and clients mention finding us more easily through Google. Though I considered fancier domains costing $200 or more, I've found our current mid-range domain strikes the perfect balance between professionalism and cost-effectiveness for our local business.” Learn more: how to make a website Risks to change a domain name While changing your domain name can have many benefits, there are also some risks involved. It's essential to weigh these potential risks before making a decision. Loss of traffic and rankings Even with proper preparation and implementation, it may take some time for search engines to recognize and index your new domain, affecting your domain history. This can result in a temporary drop in rankings and traffic, which can have a direct impact on your business's bottom line. Confusion for customers and partners Changing your domain name can also cause confusion for existing customers and partners who are familiar with your previous domain. They may accidentally access the old website or be unsure if they have reached the correct site. This can lead to frustration and potentially harm your brand's credibility. Technical issues During the transition process, technical issues may arise, such as broken links or missing pages. These can negatively impact user experience and can also affect search engine rankings. It's crucial to have a thorough plan in place for redirecting old URLs to their corresponding new ones and monitoring for any technical issues. Potential costs Changing your domain name may also incur additional domain name costs, such as purchasing the new domain and updating branding materials like business cards, marketing collateral and packaging. Consider these expenses before making a decision to change your domain name. Drop in brand awareness and recognition Your domain name is more than just a URL; it's a crucial part of your brand's identity. Changing it might lead to a temporary dip in brand recognition and awareness. This could be seen by customers as though you are starting a business anew. However, if a domain change is a must, you can maintain your business's trust and reputation by launching a powerful awareness campaign. This approach ensures your audience adjusts smoothly to the new name, keeping your brand's essence alive and well. What happens to your old domain? When you switch to a new domain, don’t abandon your old one. Keeping it registered and active makes sure any visitors who still access the old address are automatically redirected to your new domain. Set up 301 permanent redirects from every page on your old domain to the matching page on your new domain. This preserves your SEO value, maintains traffic and prevents broken links that could frustrate users. Most hosting providers offer tools or guides to set up these redirects, or you can configure them manually through your server settings. It’s best to keep your old domain active for at least a year after the switch. This gives search engines time to recognize the change and transfer your SEO authority while letting customers, partners and bookmarks adjust to your new web address. Get a free domain name from Wix when you sign up for a premium plan. How to change a domain name FAQ How do I get a domain name? You can get a domain name through a registrar, which is an organization accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) to sell domain names. With Wix, for example, you can search and purchase a domain name through the platform as part of their website building services. Do I need to update my branding materials after changing my domain name? Yes, you will need to update any branding materials that include your domain name, such as business cards, marketing collateral and packaging. This ensures consistency and helps avoid confusion for customers. What is the difference between a migration and a 301 redirect? A migration is the process of moving your website from one domain to another. A 301 redirect is a permanent redirect that tells search engines and browsers that your site has moved to a new location. When properly implemented, a 301 redirect ensures that visitors are automatically directed to your new domain. How long is the process to change a domain name? The process can vary depending on the size of your website and how complex it is. Generally, it can take a few weeks to fully transition to a new domain name. It's essential to have a detailed plan in place and allow enough time for any potential technical issues to be resolved. How much will it cost to change a domain name? The cost can vary depending on the registrar you choose and the availability of your desired domain name. It may also include additional expenses, such as updating branding materials. Be sure to research and budget accordingly before making a decision to change your domain name. Can I keep the same URL structure and change my domain name? Yes, it is possible to keep the same URL structure when changing your domain name. This can help minimize any potential impact on search engine rankings and user experience. However, it's essential to implement 301 redirects properly to ensure a smooth transition. Will changing my domain name affect my social media presence? Yes, changing your domain name will affect your social media presence. You will need to update the URL on all of your social media profiles and may also need to change the handle if it includes your old domain name. It's essential to communicate this change to your followers and provide them with the new web address. Can I go back to my old domain name after changing it? In most cases, you can revert to your old domain name if necessary. However, this may have a negative impact on search engine rankings and user trust. It's best to thoroughly consider the decision before changing your domain name. Is it possible to get a domain name for free? Yes, it’s possible to get a free domain name, but there are often certain conditions attached. Many web hosting and website builder services offer free domain names as part of their packages, especially for the first year. However, these are usually tied to the hosting service, meaning you may not have full ownership or control over the domain as you would if you purchased it outright. It's important to read the terms and conditions carefully to understand what “free” really means and to determine if there might be any long-term costs involved. Learn more: How to get a free domain Is it a good idea to change a domain name? Changing a domain name can be a good idea if your current domain no longer aligns with your brand, is difficult to remember or doesn't reflect your business's offerings. However, it can also have drawbacks, such as potential loss of search engine rankings and customer confusion. To mitigate these risks, ensure a smooth transition by redirecting the old domain to the new one and updating all marketing materials.

The perfect domain is just a click away: find your domain→ Some domain names sell for more than luxury homes, private islands or professional sports teams. While most businesses can register a domain for a relatively small annual fee, a handful of premium domains have sold for millions because of their branding power, search demand and ability to attract visitors. From single-word .com domains to industry-defining names tied to finance, travel and technology, these record-breaking sales show how valuable the right web address can become. Here are 23 of the most expensive domain names ever sold and the stories behind them. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. TL;DR: most expensive domain names The most expensive domain names ever sold include Cars.com ($872 million), Business.com ($345 million), LasVegas.com ($90 million), CarInsurance.com ($49.7 million) and Insurance.com ($35.6 million). These high-profile sales span industries such as automotive, finance, travel and technology, showing how businesses and investors are willing to pay premium prices for memorable, highly marketable web addresses In this guide, you'll learn: Which domain names sold for the highest prices ever recorded What makes some domain names worth millions Recent high-value domain sales and market trends How domain names gain value over time The benefits of owning a custom domain How to choose the right domain name for your website What domain flipping is and how it works How to estimate the value of a domain name When using a website builder like Wix, you can find and register a domain for free when you have a paid plan. The 23 most expensive domain names ever sold The demand for domain names continues to grow. According to the latest Domain Name Industry Brief, there were 392.5 million domain name registrations worldwide in Q1 2026, up 24.1 million (6.5%) year over year. As competition for quality names increases, many businesses are turning to the domain aftermarket to secure memorable and brandable domains. Whether purchased by tech giants, domain brokers or savvy investors, some people pay big bucks in these transactions, driven by brand recognition, market dominance or speculative investments. Cars.com Business.com Lasvegas.com CarInsurance.com Insurance.com VacationRentals.com Privatejet.com Voice.com Internet.com 360.com NFTs.com AI.com Hotels.com Tesla.com Fund.com Connect.com Diamonds.com Beer.com Z.com Toys.com Shop.com Place.com Max.com With Wix you can choose from over 400 domain extensions. 01. Cars.com: $872 million The most valuable domain name today is widely recognized as Cars.com, which was valued at $872 million during a 2014 transaction involving Gannett Co., Inc. The value highlights the domain's critical role in generating leads and traffic for car dealerships across the United States. 02. Business.com: $345 million Business.com sold for $2 million in 2007, although its stock's $345 million valuation at the time of acquisition made it one of the most expensive domain sales ever reported. Today, the domain leads to a website dedicated to helping visitors learn how to start a business. The domain’s branded name is relevant to business owners worldwide, making it an ideal URL for attracting the attention of entrepreneurs in global locations. Pro tip: Get inspiration finding your own business’s domain name with a business name generator. 03. LasVegas.com: $90 million LasVegas.com proves the power of location-based domains. One of the most expensive domain names ever sold, LasVegas.com changed hands for a staggering $90 million, highlighting the immense value of a name tied to a world-famous city. The sale demonstrates the financial potential in the travel and tourism industry. Companies that understand the draw of highly recognizable, location-specific domains are willing to invest substantial sums to secure prime digital real estate that drives traffic, bookings and brand authority. 04. CarInsurance.com: $49.7 million CarInsurance.com sets the standard for domain name values today. One of the most expensive domain names on the internet, CarInsurance.com marked a significant milestone when it was auctioned off to QuinnStreet for a record-breaking price of $49.7 million in 2019. The transaction underscores the financial potential in the car insurance industry. Companies who recognize the value of established websites like CarInsurance.com are willing to invest significant sums to secure top-tier internet real estate. A WHOIS lookup reveals the registered owner of any domain, unless they've enabled privacy protection. 05. Insurance.com: $35.6 million In 2020, Insurance.com was sold for 35.6 million US dollars to QuinnStreet at an auction. At the time, it set a new record for the most expensive domain name. This domain now powers a website that acts as a “quick start guide” for insurance shopping, offering tips on finding the most affordable insurance plans. 06. VacationRentals.com: $35 million Vacationrentals.com redirects to VRBO, is a vacation company with a focus on group travel. In 2007, the domain was acquired for $35 million. Acquiring a versatile domain name is a smart move for a niche business with the right budget, especially for brands targeting customers who use generic search terms such as "vacation rentals." 07. PrivateJet.com: $30.18 million PrivateJet.com highlights the value of niche luxury domains. One of the most expensive domain names ever sold, PrivateJet.com was purchased for $30.18 million, reflecting the high demand in the private aviation market. The transaction underscores the financial potential of premium, industry-specific domains. Businesses that recognize the credibility and instant authority a name like PrivateJet.com conveys are willing to invest significant sums to secure top-tier digital real estate. 08. Voice.com: $30 million Voice.com, which used to be owned by MicroStrategy, was acquired by blockchain-based social media platform Block.one in 2019. The cash transaction facilitated by GoDaddy hit a record breaking purchase price of over $30 million, setting a new benchmark for sales of public domains. Voice.com, an intriguing and catchy domain name, currently serves as a marketplace for NFTs. 09. Internet.com: $18 million In 1995, Netcom Online Communications Services Inc. made history by purchasing the domain name Internet.com at auction. It sold for a staggering $18 million, making it one of the most expensive domain names at the time. Later in 2021, it was put up for sale at a private auction when Business Wire reported that “Internet.com offers a unique global platform—the name, ‘Internet,’ and the domain, ‘.com,’ and the traffic that those two terms generate, bring enormous value to the domain.” To this day, Internet.com remains a highly valuable asset for its owners. In addition to generating traffic from users who type in the address directly, it’s a chance to promote their other online properties. 10. 360.com: $17 million In 2016, 360.com made a notable entry into the list of the most expensive domain names, with a domain value set at twice the price of the previous record holder . It was sold by Vodfone to entrepreneur Zhou Hongyi Domain (also known as a “domain gangster”) for $17 million. 360.com’s substantial price tag reflects the website's extensive global reach and its robust brand recognition in the online landscape. 11. NFTs.com: $15 million In August 2022, NFTs.com was sold for $15 million through a transaction brokered by Domainer.com and GoDaddy. Although the domain was sold to an undisclosed individual, the brokers revealed in a press release that the buyer already has associations with other web3 assets catered to artists. Today, the landing page reads “Powered by DigitalArtists.com Marketplace”—given the recent decline in the NFT marketplace, it will be interesting to see if NFTs.com remains a worthy investment. 12. AI.com: $11 million This highly relevant domain name is rich in SEO keywords, making it trendy with rising tech companies. In February 2023, Open AI acquired AI.com for $11 million, making it one of the most expensive domain names ever sold. By the summer of 2023, the domain name was flipped to Elon Musk's X.ai. What does the future have in store for this domain? Over the past year, AI.com continues to build desirability in the tech industry. Today, AI.com redirects to Google's AI tool, Gemini. The fact that it keeps getting flipped by major companies underscores its growing value. 13. Hotels.com: $11 million Hotels.com was sold for $11 million in 2001 by the owners of the Expedia group. While it’s an expensive investment for a domain name, the owners now believe their purchase was a “bargain.” Drawing in over 45 million visitors of traffic per month, Hotels.com LP now has 85 websites in 34 languages. 14. Tesla.com: $11 million Originally, Tesla owned TeslaMotors.com, but the company recognized its limitations. For a prominent brand, having a domain name that exactly matches its business name is crucial. Additionally, most users typing "Tesla.com" would likely intend to visit the Tesla Motors website. Elon Musk revealed that acquiring Tesla.com in 2014, which cost around $11 million, took ten years of negotiations to purchase. That’s longer than it took Tesla to design, build and sell its first car. Musk’s determination and the value of Tesla’s domain name highlight the significance of branding in the digital age. 15. Fund.com: $10 million In 2008, Fund.com was sold to Guggenheim Partners, who invented it for use as an online resource for investors. Although the site never launched, the domain name was sold off with a price tag of $10 million. Today, Fund.com features web content that offers a variety of resources for financial advice. 16. Connect.com: $10 million In 2022, online marketing and CRM service HubSpot made a strategic acquisition by purchasing Connect.com for $10 million. Today, Connect.com is an ambitious networking website that acts as an extension of the HubSpot company. Few domain names could match the branding potential of Connect.com—strategic to enhancing the online presence of a new type of social networking service. 17. Diamonds.com: $7.5 million Like the rare stones themselves, Diamond.com is iconic in the jewelry store industry. The domain name rose in value alongside the rise of jewelry eCommerce, hosting several iterations of jewelry vendors online. In May 2006, Diamond.com changed hands for its most expensive domain sale to date: $7.5 million. 18. Beer.com: $7 million If we typed in the URL Beer.com in 2004, we’d find a search engine for all sorts of topics related to beer. At the time, the broad domain name was one-of-its-kind on the internet, valued at $7 million. Flash forward to 2021, Thought Convergence auctioned off Beer.com with a lot of 26 other related domains—including cervezas.com (Spanish), Bier.com (German), and BeerRatings.com—for a decreased value of between $1 million and $5 million. Today, Beer.com is still for sale, using a bold landing page design to market the domain collection that will “capture the entire global beer market in one fell swoop.” Pro tip: Use a landing page builder to market your own special offers online. 19. Z.com: $6.8 million Z.com is one of only six single letter domain names using a generic top level domain (.com, org. and .net.) Today the domain hosts a website for one of Japan’s leading service providers, GMO Internet. In 2014, the internet group purchased Z.com for $6.8 million from Nissan North America. 20. Toys.com: $5.1 million When Toys R Us decided to shift focus onto e-commerce in 2019, they already had the perfect domain ready for online toy shoppers: Toys.com. According to TechCrunch, Toys R Us won a heated bidding war when purchasing Toys.com for $5.1 million back in 2009. Thanks to the foresight that drove Toys R Us to purchase the domain, the site draws in hundreds of thousands of customers a month. 21. Shop.com: $3.55 million Shop.com was sold to Altura International by the company Internet Real Estate group in November 2003 for $3.5 million. While the broad domain works for the website for corporation Market America, it might not be as suitable for small businesses. Today, an eCommerce website should include a more personalized domain name that resonates with customers. 22. Place.com: $3 million Place is a service provider to real estate agents and brokers providing end-to-end software and business solutions. At the time of acquisition, the owners revealed that Place.com surprisingly had no marketing or advertising departments, despite an impressive 11.3 million profit in 2020. The purchase of the domain name was identified as a crucial step in Place's aspiration to establish a consumer brand. 23. Max.com: $1.8 million Sometimes, a commonplace domain name will become one of the biggest names in business. Consider Max.com’s rebrand in 2023—who could have predicted that HBO, one of the world’s biggest television companies, would distinguish their streaming service with a single word, “Max”? In a deal brokered by NameExperts, Max.com was sold by Max International, a nutritional supplement company for $1.8 million in 2023. Learn more: What is a domain name? Domain name Sale price Year of sale Description CarInsurance.com $49.7 million 2019 Sold to QuinStreet, this domain highlights the high value of the car insurance industry and remains one of the most expensive domains to date. Insurance.com $35.6 million 2020 Purchased by QuinStreet, this domain is now a go-to resource for quick tips and comparisons for affordable insurance plans. VacationRentals.com $35 million 2007 Acquired by VRBO, this domain appeals to travelers seeking group travel options and generic vacation rental searches. Voice.com $30 million 2019 Sold to Block.one, this catchy domain is now an NFT marketplace and set a record for public domain sales. Internet.com $18 million 1995 Purchased by Netcom Online and later resold in 2021, this domain thrives on natural traffic and global relevance. 360.com $17 million 2016 Sold to entrepreneur Zhou Hongyi, this domain demonstrates strong branding potential and extensive global reach. NFTs.com $15 million 2022 A key domain in the web3 space, NFTs.com is dedicated to artists and highlights blockchain tech’s growing appeal. AI.com $11 million 2023 Acquired by OpenAI and later flipped to X.ai, this high-demand domain now redirects to Google’s Gemini AI tool. Hotels.com $11 million 2001 Purchased by Expedia Group, this domain draws millions of monthly visitors and continues to thrive globally. Tesla.com $11 million 2014 Acquired after ten years of negotiation, this domain underscores Tesla’s dedication to a powerful and streamlined brand presence. Connect.com $10 million 2022 Purchased by HubSpot, this domain enhances their vision for a networking platform and positions them in the CRM market. Fund.com $10 million 2008 Originally intended as an investment resource, this domain now offers financial advice, maintaining its status as a premium digital asset. Diamonds.com $7.5 million 2006 Capitalizing on the rise of jewelry eCommerce, this domain remains an iconic player in the jewelry industry. Beer.com $7 million 2004 Once a beer-themed search engine, this domain is now marketed as part of a larger beer-related domain collection. Z.com $6.8 million 2014 One of only six single-letter .com domains, this rare URL was purchased by Japan’s GMO Internet Group. Toys.com $5.1 million 2009 Acquired by Toys R Us, this domain has been a key driver for their eCommerce success, drawing in thousands of visitors monthly. Shop.com $3.55 million 2003 Now used by Market America, this domain works as an eCommerce platform for a large corporation but stresses the need for personalized URLs for smaller brands. Place.com $3 million 2020 Acquired to help position Place as a leading real estate service provider, this domain was a vital move toward establishing their consumer brand. Business.com $2 million 2007 A widely recognized domain, Business.com is a valuable resource for entrepreneurs globally and continues to serve as a top site for business guidance. Max.com $1.8 million 2023 Rebranded by HBO for its streaming service "Max," this domain proves how simplicity and relevance can reshape a brand’s identity. Recent high-value domain sales While most domain names are affordable and easy to register, some are valuable enough to sell for millions. In fact, in the past couple of years, we’ve seen a wave of high-profile, high-dollar domain sales. Here are a few of the biggest recent domain sales: Chat.com – Sold to OpenAI for $15.5 million Rocket.com – Purchased for $14 million Icon.com – Sold for $12 million in early 2025 You.ai – Sold for $700,000 Pump.ai – Closed at $60,000 What’s driving these numbers? Short, memorable .com domains have always been in demand, but AI-related domains, especially those ending in .ai, are quickly climbing in value too. If you’re still choosing your own domain, keep an eye on trends like these. It’s a helpful way to spot opportunities and understand what makes a domain name truly valuable in today’s market. What is a domain name? A domain name is part of a website’s URL, also known as the web address people type into their browsers in order to arrive at a specific site. A domain name consists of two main parts, including the name of your website and its top level domain extension (TLD). For example, in Wix.com Wix is the domain name of the site while the .com is the TLD. A domain works like this: The domain name system (DNS) is part of your website infrastructure which translates domain names into an IP address that computers can understand. It sends the domain name to the IP of the web server, which then allows users to access the site by typing in the web address. A domain name is one of the most essential parts of a website, giving you content visibility online. For example, a domain name can help your site and certain web pages get indexed. Learn more: What is a top level domain? Org vs com vs net Why are some domains so expensive? Ever wonder why some domain names come with hefty price tags? It often comes down to how unique, relevant and memorable they are. Single-word domains are incredibly valuable because they’re simple and easy to recall. Domains like "coffee.com" are concise, instantly recognizable and directly tied to a widely searched term—making them highly desirable. Industry-specific domains also attract competition. For example, names like poker.world or lightbet.com offer instant credibility within online gambling and connect directly to what users are searching for. A trusted extension like .com further boosts value by signaling professionalism and global recognition. Some businesses invest in premium domains to secure their position, or to keep competitors from owning a valuable keyword. The right name strengthens branding, marketing and long-term visibility, making it a powerful digital asset. As Cyrus Partow, the CEO of ShipTheDeal says: "The domain itself becomes part of your pitch—it signals how serious and long-term you're thinking. When I launched ShipTheDeal, I invested upfront because I knew trust was half the battle in eCommerce platforms. My advice: think about your ideal customer's confidence level, not just your budget today." Why these domain names are so valuable Type-in traffic: Generic keyword domains (e.g., cars.com) attract visitors who type the term directly into their browser. SEO advantage: Premium domains often perform better in search, helping sites gain organic visibility faster. Strategic acquisitions: Companies sometimes buy domains to dominate their market or block competitors (as with VacationRentals.com). Confidentiality: Many top-tier sales go unreported due to confidentiality agreements, so record-breaking deals may never be public. Learn why some business owners are wiling to pay $100+ a year for a premium domain. What are the benefits of using a custom domain name for my website? With millions of websites competing for attention, a custom domain can help your business stand out and build credibility. Having your own domain name will help customers connect to your website with trust and authoritativeness: Credibility: A custom domain name is more professional, leaving a positive impression on visitors and stabilizing your online presence. Learn more about what custom domains are. Trust: Your website is often a customer’s first impression of your business, and a quality domain name makes your website easy to find and remember. This means customers actively seeking your services may recall your site over and over again and build trust in your brand. Authoritativeness: Using relevant names and keywords signals authoritativeness to visitors and search engines alike. This optimization can boost visibility and can draw in new customers. Expert tip from Ofir Gvili, domains PMM at Wix: “Domains are like digital real estate: the right name can grow in value as your brand grows. Choose wisely now and you’ll thank yourself later when your online identity feels timeless and recognizable.” How to choose a domain name for your website Registering a web address on your own is one of the most important first steps to building a professional website. To choose the right domain name for your website, type of domain name, follow these steps: Choose a website builder with secure hosting: When you use a website builder, a custom domain and web hosting are usually part of your premium package, avoiding the extra fees. You’ll also benefit from built-in website security protocols, ensuring your domain’s data is protected. Use a domain name generator: The best domain name generators will give you ideas to get started. Try Wix's domain name generator today. Keep it short: Technically speaking, domain names can include up to 63 characters. However, the best practice is ensuring it's easy to remember, so we don’t recommend stretching yours that long. Choosing a domain name between 2-3 words, or 3-12 characters long is a good rule of thumb. Stay on brand and use SEO keywords: Make sure you align your domain name with the rest of your marketing efforts, such as your business name or SEO keywords. You can use a domain name search tool to generate ideas around your business name and see if the domain you want is available. Pick the right domain extension: As you plan your website, there are many types of domains that can serve your purpose. It’s common to use a more traditional domain extension, which are among the most common industry domain names. You may also want a new top level domain that will stick out in your industry. For example, .biz, .art, .forum, .zip, .music, are all newer TLDs that may be relevant to your specific niche. You may also consider country-specific TLDs such as .fr (France) or .in (India). Secure your domain name: Once you’ve found a domain name that you like available, it’s time to learn how to register a domain name. If you’re not using a website builder with integrated domain purchases and hosting, the best domain registrars can help you with this process. As Ronak Kothari, the Owner of Ronkot Design, LLC shares: "My biggest rule is: your domain should instantly communicate what you do. I've seen too many businesses get clever with wordplay and lose potential customers who can't figure out their service from the URL alone." I want to buy a domain, where to start? What is domain flipping? Domain flipping is the practice of buying a domain name and later selling it for a higher price — much like house flipping, but instead of physical property, you’re dealing with digital real estate on the web. Investors have increasingly recognized domain names as valuable digital assets. Certain domains hold strong trademark, branding and keyword potential, making the domain market especially active among startups and tech industries. Risks and rewards of domain flipping Investing in domain names comes with its share of risks, but it can pay off if done right. Success starts with careful research, staying on top of market trends and having an eye for which domains might gain value over time. While registering a standard domain usually costs between $10 and $45 a year, premium domains or those in hot niches can sometimes come with a much heftier price tag. If you’ve got a knack for spotting hidden gems, domain flipping could turn into a rewarding venture. The key? Buy undervalued domains at the right time and sell when demand spikes. Just be cautious to steer clear of trademarks or established brand names—getting this wrong could land you in legal trouble. How to check what your domain name is worth If you own a domain name that is no longer useful or you want to learn how to buy a domain name as a potential investment, determining its value is essential. Your domain could be the name of the next big start-up or brand. But how do you find out what it's worth? There are several methods to help you assess the value of your domain name: Market research: Compare prices for similar domain names with related keywords. This will give you an idea of your domain's potential value. List your domain: List your domain name for sale on online marketplaces like Flippa to receive offers from potential buyers. This method provides a direct evaluation of your domain's worth. Domain appraisal tools: While not foolproof, domain appraisal tools can provide an estimated value based on factors like keyword relevance and search engine rankings. Before you sell a domain, make sure it's the right time for it. For example, while a domain connected to NFTs may have been a hot commodity at the start of the 2020s, today, it's becoming less popular and therefore dependable than it once was in the past. On the other hand, domains associated with emerging technologies like AI may have long-term potential for growth. You may also be interested in the cheapest domain extensions. Most expensive domain names FAQ What's the most valuable domain name ever sold? The most valuable domain name today is widely recognized as Cars.com, which was valued at $872 million during a 2014 transaction involving Gannett Co., Inc. The value highlights the domain's critical role in generating leads and traffic for car dealerships across the United States​. Keep in mind, many high value domain names are not publicly disclosed due to non-disclosure agreements during the transaction. Is domain flipping legal? Yes, domain flipping is legal. It involves buying a domain name and later selling it for a profit, similar to investing in real estate. However, registering domains that contain trademarked brand names or are intended to mislead customers can lead to legal disputes and potential loss of the domain. Why are some domains more expensive than others? Some domains are more expensive because they're short, memorable and highly relevant to popular industries or search terms. Names that use common words, strong keywords or trusted extensions like .com often attract more demand from businesses and investors. Factors such as brandability, search popularity, existing traffic and limited availability can also significantly increase a domain's value. What are the most expensive domain extensions? The most expensive domain extensions are typically .com, followed by popular extensions such as .ai, .io and .co. These extensions are in high demand because they're widely recognized, trusted and often associated with valuable industries like technology and AI. What makes a domain name expensive or valuable? A domain name's value depends on factors such as length, memorability, keyword relevance and demand. Short, easy-to-spell domains with popular terms or strong branding potential tend to command higher prices. Established traffic, a trusted extension like .com and relevance to a profitable industry can also increase a domain's value.

The perfect domain is just a click away: find your domain→ If you’ve ever searched website domain tips, you’ve probably been flooded with suggestions from all directions. The problem? A lot of the advice floating around online is outdated, misleading or just genuinely terrible. And while a bad domain decision won’t crash your website overnight, it can quietly hurt your credibility or cost you thousands in missed traffic down the line. In this post, we’re breaking down the worst domain name advice you should absolutely avoid—as told by business owners like you. So, whether you’re creating a website for the first time or looking to evolve your brand, our best advice is to ignore the following advice: “Your domain doesn’t matter” “The more keywords, the better” “Pick a domain name that’s purely creative” “Hyphens are harmless” “Only .coms are worth your money” “If you build it, they will come” “Start with a cheap domain—you can always upgrade later” “You don’t need privacy protection” “Once you buy a domain, it’s yours forever” “Protect your brand by buying every possible variation of your domain” Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place—custom website, business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. 01. “Your domain doesn’t matter” Let’s start with the basics. A domain name is a strategic decision, not an afterthought. As Shannon Smith O'Connell, operations director of claims management company Reclaim247 discovered, “The worst domain advice I ever took was the idea that customers do not care what your URL looks like as long as your service is good…this could not be further from the truth. When people are already under financial pressure, they are scanning for anything that feels off. A clunky or unfamiliar domain raises doubt before they even reach the page.” Adrian Iorga, founder and president of Stairhopper Movers also points out how your domain name isn’t just meant to impress customers. Rather, “Your domain name shapes every stakeholder's perception, even before they visit your website. “Back then, I was told to focus solely on how customers would view the domain name, but the myth was soon busted when investors and partners shared their thoughts on the domain name. Turns out that the word 'stairhopper' appeals to both customers and stakeholders. It adds value by giving a graphic context of how efficient our crew (and services) will be. “I learned to not make our domain name all about customers, but to make it brandable and to think of something that can serve as our corporate catchphrase.” 02. “The more keywords, the better” It used to be said that the strongest domains prioritize keywords. And while it’s equally bad advice to completely dismiss keywords, depending on customer habits, today, “Google and LLMs reward your authority,” says Calin Oancea, CEO of Oancea Media, whose team tested keyword-rich domains across 10 newly launched sites to see how they’d impact rankings.”The content and topic structure behind the domain matter far more than the name itself, as well as your EEAT and your brand sentiment.” “I once heard that stuffing my domain with an exact-match phrase would magically boost traffic,” adds CEO of Publuu, Chris Mehl. “I picked a painfully long, keyword-rich variation during a testing phase (my team joked that the domain looked like a Wi-Fi password). I remember watching analytics for three months and seeing nothing move.” Similarly, Caitlyn Stout, who owns a tent brand called Stout Tent, recalls thinking that having a “super descriptive company name would help people find us. When I was starting out, I almost went with something like CanvasGlampingTentsUSA.com because I wanted people to immediately know what we sold. Thankfully, I stuck with StoutTent.com instead. “The real cost isn't just SEO myths—it's opportunity cost. We started selling tents, then added a massive event production side…and now we have 200+ wholesale clients across six continents. A keyword-stuffed domain would've boxed us in and made every pivot feel like we were fighting our own brand identity.” Caitlyn’s two cents: “Pick something that can grow with you and sounds like an actual business people want to work with, not a search term. We've built a multi-million dollar company without a single keyword in our domain.” 03. “Pick a domain name that’s purely creative” It’s often thought that a 100% original (and sometimes weird) name grabs attention. While in some cases, this might be true, there’s a fine line between being creative and being confusing. JoAnne Loftus, president and owner of Archival Designs, can attest to this. “Someone told me that I needed a short, abstract domain name to make it ‘brandable,’” she remembers. “That was the worst advice I got. “Consultants told us that names like ‘Archival Designs’ (our company name) were too long and out of style. They said we should be like Zillow and pick something short and catchy, even if it had nothing to do with house plans. “We thought about it for a moment, but it didn't feel right. We've been in business since 1983, and people trust our name. So, we decided to stick with archivaldesigns.com. Sometimes, being clear is more important than being smart.” Xian Li, founder of Mermaid Minds, noticed another problem with URLs that stray too far into creativity. “I fell for the myth that domain selection was purely about branding and creativity. When I chose yttomermaid.xyz for our SaaS tool, I quickly discovered that new domains are flagged as suspicious by email providers, which caused severe email deliverability issues. This forced us to completely rebuild our email infrastructure. I learned the hard way that a domain is not just a brand name, but a critical trust and communication layer.” 04. “Hyphens are harmless” "I fell for the myth that using hyphens in a domain name would help me get the name I wanted,” admits Philip Stoelman, founder and CEO of Network Republic. “Networkrepublic.com was already taken when we started. Someone told me to just sign up for network-republic.com instead. They said it would make it easier to read and that search engines would see the separate words. “That was a bad idea. People always forget the hyphen. We would tell customers to go to our website, but they would go to networkrepublic.com, which was our competitor. It was also hard to talk on the phone because I always had to say, ‘That's network, hyphen, republic dot com.’ “In the end, we got networkrepublic.com. It was a costly lesson.” 05. “Only .coms are worth your money” There’s no denying that “.com” has become the most globally recognized TLD. Despite this, VP of Premier Title Loans Jessica Chase, notes, “The worst domain-related advice I've fallen for is that .com domains are the only way to go when establishing an online presence. “A few years ago, I paid a premium for a .com domain when I could have gone with a .org or .net for a tenth of the price,” she elaborates. “Yes, .com domains have more legitimacy, but that doesn't mean much if you've used up most of your marketing budget to purchase the domain.” Founder of Deep AI, Kevin Baragona, adds, “In reality, clarity, memorability and cleanliness in searchability matter much more, especially in the technology and AI industries. I have seen firms with unusual TLDs dominate over legacy .com brands, simply based on a stronger positioning, product and content.” On the flip side, CMO of Crosslist, Daniel Nyquist, warns against defying convention just for the sake of being unique: "The worst thing we did was use a trendy, strange domain extension to make our site stand out…we quickly figured out that this was a mistake. When people look for a website, they automatically type .com. “We were losing direct traffic because people who might buy from us couldn't find us. They would type ‘crosslist’ into their browser, and it would go to the .com site, which we didn't own at the time.” Further reading: Should you choose a niche-focused domain? Why paying $100+ for a premium domain is worth it, according to 17 business owners Can’t land a .com domain? 33 business owners weigh in on the best .com alternatives 06. “If you build it, they will come” Regardless of what naming approach you take, your domain alone doesn’t create legitimacy. That’s what Pouyan Golshani, founder of GigHz, realized after building multiple products and companies across the med-tech, AI and real-asset investing fields. “People obsess over finding the perfect name or the perfect .com and assume the domain itself will pull in traffic. It won't. “A great name is only as good as the attention you bring to it. Without marketing, distribution and a clear value proposition, the domain just sits there looking pretty and doing nothing.” Ian Gardner, director of sales and business development at Sigma Tax Pro, found that even snatching an expired URL with established domain authority can’t promise instant traffic. “[We were going to grab a] recently expired domain, which had a decade of domain history in the taxation niche. The decision was almost final before our SEO specialist scanned the backlink profile. That’s when we discovered the domain was a digital graveyard, with spammy links pointing to casino and adult websites. We would have started at a negative 50th level in authority and organic rankings.” 07. “Start with a cheap domain—you can always upgrade later” “The poorest domain-related advice I ever took was best expressed in the situation where I was a founder and was encouraged to do what everyone launching a brand at the time said to do, which was: ‘Just get the cheapest domain you can—you can always upgrade later,’” recalls Chunyang Shen, founder of Jarsy Inc. “Our first domain was cheap, low quality and difficult to memorize, which confused our customers and compromised our brand name. We were forced to rebrand the company after a few months.” In the same vein, Riken Shah, founder and CEO of OSP Labs, made the mistake of going with an unbranded cheap domain name from a low-cost provider. “I thought it was a good move to save money,” says Riken, “but that decision came with hidden costs, poor customer support, frequent downtime and lack of security features. Those issues not only caused operational headaches but also hurt our brand's credibility.” Read more: How much does a domain name cost? Can you buy a domain name forever? 08. “You don’t need privacy protection” When you’re registering a domain, the best domain registrars will offer domain privacy protection. Don’t skip this, advises Kyle Sobko, CEO of SonderCare. “I used to think domain privacy protection was just optional and that it was okay for my contact info to be public, but that quickly changed. “We handle sensitive client information and card details, so keeping domain registration private is a must. In the past, I ran a small site without privacy protection and started getting strange emails and phishing attempts aimed at our payment info. Turning on domain privacy almost immediately stopped the flood of spam." Resell Calendar’s COO, Ryan McDonald, also remembers skipping privacy protection to save $10 a year. “It seemed like a harmless decision at the time, but within just a few days, we began receiving an overwhelming number of unwanted phone calls (spam calls) and emails from what appeared to be SEO experts and domain brokers. “It made me realize just how important it is to protect your domain registration information, even if it costs a small amount extra. It's a small investment that pays off in terms of reduced spam, increased security and peace of mind.” 09. “Once you buy a domain, it’s yours forever” This simply isn’t true. “You only keep a domain if you renew it on time,” explains Richard Dalder, business development manager of Tradervue. “If you forget, someone else can register it.” But before you click “auto-renew” for your domains, read the fine print, says Dmytro Sokhach, co-founder and CEO of Editorial.Link. “Sure, if this is your primary business domain and the renewal price is predictable, auto-renewal is a best practice. However, some companies hook clients with an extremely low registration price and then charge catastrophic renewal fees if you forget to check the renewal cost,” Dmytro elaborates. “That's how I got charged a cosmic amount for a .space domain renewal. One year ago, I purchased a .space domain. I paid less than two dollars in total. It was set to auto-renew, and I didn't care too much about it because it's common practice. However, one month ago, I was shocked to see I was charged a crazy amount—$2,500 for automatic renewal. “So, I highly recommend turning off auto-renewal and manually renewing your domains until you make sure they won't charge you four figures for that." 10. “Protect your brand by buying every possible variation of your domain” In certain situations, it can make sense to buy a few variations of your main domain—but don’t go overboard just to reserve them all. "When we were building out The Event Planner Expo brand, I pushed hard to buy every domain variation I could think of, like .net, .org, .biz and hyphenated versions,” says EMRG Media's VP of marketing and sales, Jessica Stewart. “I thought it would ‘protect our brand’ and prevent competitors from snatching them up. This cost us a few thousand dollars over the years. “The reality hit when I looked at our analytics after five years: a hundred percent of our traffic came from the main .com domain, social media and search. All those extra domains just sat there costing renewal fees. We were paying for digital real estate that didn't exist in anyone's actual behavior.” CEO of TailoredPay, Daniel Kroytor, further notes, “You can purchase every available TLD out there, but it still won't protect you from someone making an exact match copy of your website and trying to scam people. We purchased about 10–12 different TLD variations, and the only effect was that we had to keep track of renewals. The people that did make a copy of our website didn't even use the same domain name. They just copied it on a completely new domain.” Master the basics: What is a domain How to buy a domain I have a domain name, now what?

Turn your ideas into a website you love with Wix → Wix Premium plans are designed for anyone ready to go beyond the basics of a website builder and turn their site into a serious business or professional presence. While Wix is known for helping beginners launch websites quickly, the platform also supports scalable business growth with advanced eCommerce capabilities, AI-powered tools, customizable workflows and enterprise-grade infrastructure. If you’re learning how to make a website from scratch, choosing the right plan matters just as much as choosing the platform itself, especially when features, scalability and pricing can directly impact how your site grows. The right plan can influence everything from branding and storage to online payments, automation, omnichannel selling and long-term scalability. Wix is one of the most trusted platforms for individuals and businesses building online, powering more than 8.5 million websites globally and ranking as the most popular hosted website solution on the internet, according to BuiltWith. You can start building with Wix for free, but upgrading unlocks advanced tools for branding, eCommerce and growth. In this guide, we break down Wix Premium plans to help you understand what each option includes and which plan best fits your goals. Premium plans also unlock access to more advanced business functionality, including AI-powered marketing tools, customizable checkout experiences, loyalty features and deeper analytics for growing brands. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can design, customize and launch a professional website in minutes. Everything about Wix is built to simplify the process so you can focus on what really matters: bringing your ideas to life. Ready to make it happen? Start creating the website you’ve always envisioned today. TL;DR: Wix Premium plans Wix Premium plans range from beginner-friendly website options to advanced business and eCommerce solutions designed for scaling brands. While the Light plan works well for portfolios and informational websites, Core and above unlock online payments, eCommerce functionality, automation tools and advanced business features. Best Wix plan by use case: Light: Best for portfolios, blogs and informational websites Core: Best for small businesses and new online stores Business: Best for growing eCommerce brands and multi-channel selling Business Elite: Best for high-volume businesses needing advanced scalability, analytics and collaboration tools Available Wix Premium plans Wix's paid plans currently range from $17 to $159 per month when billed annually, as listed below:* Light: $17 per month Core: $29 per month Business: $39 per month Business Elite: $159 per month All Premium plans include free multi-cloud hosting, built-in website security infrastructure, AI creation tools and 24/7 customer care. Higher-tier plans expand into advanced eCommerce platform, automation, web analytics and developer functionality. Wix offers a 14-day money-back guarantee, and you can upgrade or cancel your plan at any time. In addition to these paid plans, custom Enterprise pricing and plans are available upon request. The exact plan you choose will depend on your business size and goals. For example, if you run an eCommerce or other online business that needs to accept payments through your site, you'll want to explore the Core plan or higher. You can rest assured that every plan, including our free plan, comes with secure web hosting and several free business tools. View a detailed breakdown of each plan on our pricing page or learn more about what Wix is. What Wix Premium plans offer While our free plan offers all the essential tools for creating a website and remains free forever, Premium plans unlock additional business, branding and scalability features. As businesses grow, these plans provide access to more advanced eCommerce features, automation capabilities, analytics and customizable workflows designed to support long-term growth. Custom domain name A domain name is your online address, by choosing the right domain name, you can directly impact other areas of your online presence and more importantly, help visitors find your website. Wix streamlines the process of brainstorming unique domain name ideas with a domain name generator and helps you select a top-level domain extension to protect your brand. With a paid plan, you can connect your custom domain to your Wix website (websites created with a free plan will be assigned a Wix-branded URL). A custom domain also helps businesses establish stronger brand authority and improve discoverability across search and marketing channels. You can even enjoy your custom domain free of charge for the first year of your subscription. Learn more: What are top-level domains? How to get a premium domain for cheap Ad-free experience When you learn how to create a professional website, you want to put your best foot forward. But while many free options let you build a good-looking website quickly, there is a drawback: you'll likely have to host ads on your site. Ads can make your website look unprofessional or cluttered in your visitors' eyes. By upgrading your free website plan to a premium one, you can remove Wix ads from your site, connect a custom domain and enjoy full control over your site experience. Related reading: 10 essential Wix tutorials Website building lessons Additional collaborators Each Premium plan allows you to add extra collaborators and control their access with customizable permissions. So, if you’ve got multiple team members working on your site, everyone can contribute without stepping on each other’s toes. This becomes especially important for growing businesses managing content, marketing, customer support and eCommerce operations across larger teams. Higher-tier plans support more collaborators and advanced business management workflows. Increased storage and bandwidth Purchasing a Wix Premium plan will significantly increase the amount of storage and bandwidth on your website. When you get generous storage space, you can upload more images, videos, audio and data to your website without having to sacrifice usability and accessibility. For website owners, having more bandwidth means better connectivity. As a result, web pages will load faster on any given browser because bandwidth determines how much data travels on a server at one time. If you’re running an online store or business, you’re going to need extra bandwidth to handle high traffic, growing transaction volume and increasingly complex storefront experiences. Wix’s infrastructure is designed to support scalable eCommerce performance as businesses grow. Wix Premium Plan Storage Light 2 GB Core 50 GB Business 100 GB Business Elite Unlimited Free ad vouchers Just because you build a website, doesn't mean people will immediately come flocking over. To drum up attention around your site, you'll want to create an advertising plan to help promote it and get in front of the right audience. First-time Google Ads advertisers that set a daily budget of at least $10 (or spend $500 in the first 60 days) are eligible for up to $500 in Google Ads credit. This is a great way to break into the online advertising space and drive more traffic to your website without breaking the bank. For more information about claiming a Google Ads voucher, read this article. Did you know? You can create, manage and track your Google Ads campaigns from within Wix. Tap our AI tools to set up your campaigns and create compelling ad copy, plus keep all of your data synced between your website and campaigns. Online payments One of the most popular website features offered by Wix: our suite of eCommerce tools. While Wix makes it easy for beginners to launch an online store, the platform also supports advanced eCommerce operations for growing brands and high-volume businesses. Note: You can design and publish your online store entirely for free. However, to start accepting online payments, you'll need to upgrade to a paid plan. Wix offers a complete online payment solution, Wix Payments, that allows you to accept more than 80 payment options worldwide. You can manage everything from your product listings and inventory to orders and checkout from Wix, plus manage subscriptions, multiple currencies, loyalty programs and more. Other industry-specific business solutions Wix has a slew of built-in business solutions for all types of industries. Whether you're in the restaurant, event, hotel or fitness industries (just as examples), you've got your choice of website templates, marketing features and business management tools to pick from. While many of these features are available for free, some are reserved for our users with premium subscriptions. These additional perks include: Bookings/service subscriptions and memberships SMS notifications Mobile bookings Booking analytics Multi-calendar sync Online courses and programs Quizzes, surveys and certificates of completion Unlimited events and ticket sales Mobile tickets (for event management) Online orders (for restaurant owners) Reservation management Custom menus Promo codes Online fitness sessions Automated reminders And more Priority customer care Customer service is a top company priority. For example, at Wix, there’s a team of customer care experts who understand the product features inside and out, playing a vital role in moving the world of website creation forward. When you purchase a Wix Premium plan, you skip the lines and receive 24/7 priority care. Free app upgrades All plans Core and above include free access to the Events Calendar and Get Found Today app for a year. Display external calendars on your website and boost your visibility on Google properties, respectively, using these apps. You can explore many other Wix Apps that are compatible with Wix sites, but each of these may come with additional pricing and subscription plans. Learn more: Is Wix good for website building? AI-powered website creation with Wix Harmony Wix Premium plans also provide access to Wix’s evolving AI ecosystem, including Wix Harmony, a hybrid AI website creation and management environment. With Wix Harmony, users can generate a complete website from a single prompt, refine layouts and content through conversation with Wix’s AI agent Aria or manually customize every part of the site using Wix’s visual editing tools. Unlike a basic AI chatbot, Aria is trained on millions of real Wix websites and business configurations, allowing it to help users create pages, rewrite content, configure business tools and manage site settings through natural language interactions. Wix Harmony combines AI-assisted creation with full drag-and-drop control, giving businesses flexibility as their needs evolve. *Editor's note: Plans and pricing are current as of the time of this writing. They are subject to change at any time. Wix Premium plans FAQ Which Wix Premium plan is best for you? The Light plan is often the best option for beginners creating portfolios, blogs or informational websites. It includes a custom domain connection, ad-free experience and additional storage without requiring advanced business features. Can Wix support growing eCommerce businesses? Yes. Wix supports scalable eCommerce operations with advanced tools including automated discount logic, AI-powered product recommendations, abandoned cart recovery, customizable checkout workflows and multi-channel selling capabilities. What is Wix Harmony? Wix Harmony is Wix’s AI-powered website creation and management environment. It allows users to generate websites from a single prompt, refine sites through natural conversation with Wix’s AI agent Aria and manually customize designs using Wix’s visual editing tools.